Greener Catering - Tollwood Festival

Tollwood Festival Munich, Germany

Greener Catering .

GreenEvents GreenEvents 2011

2011, Stephanie Weigel, Head of Environment Tollwood Festival

The Tollwod Festival • Who we are – some facts • Our philosophy • Towards a sustainable festival: fields of action • Green Catering

GreenEvents 2011

Who we are • Festival of culture, founded in 1988 • Located in Munich • Two festivals per year (winter/summer) a 4 weeks • 1.5 million visitors per year • Philosophy – Be multicultural – Be sustainable / ecological – Stay independent GreenEvents 2011

GreenEvents 2011

International Theater Companies: Action theater, Physical theater, Nouveau Cirque

GreenEvents 2011

International Performances

GreenEvents 2011

Concerts – from Rock to Jazz, international and regional bands Ddddddddddddd GreenEvents 2011

Arts and Installation Art

GreenEvents 2011

„Market of Ideas“

GreenEvents 2011

Financing • Privately run company • No public subsidies • Two branches: for-profit branch and non-profit branch

GreenEvents 2011

Financing • For profit: „Market of ideas“ with 50 food stands, 200 non-food stands (rented and leased) • Some sponsors • Non-profit: 70% of all cultural events are free of charge, „World Salon“, ecological activities

GreenEvents 2011

Green Catering at Tollwood is...

GreenEvents 2011

… part of a holistic approach towards a sustainable event striving for a reduction of its ecological footprint Fair Trade Climate protection

Green Catering „Art of Sustainability“ as Programme: The WorldSalon GreenEvents 2011

Waste Management Environmental activities on site

Climate Protection • Green Energy: 620 t CO2 savings/year • Technical Equipping: State-of-the-art: 37.000 kwh savings in Summer 2011 • Mobility: Sponsored shuttle bus, theater tickets combined with public transport voucher (winter): 73 % arrive climate-friendly • Transport of goods/tents, travel artists/musicians: CO2 compensation via atmosfair GreenEvents 2011

Summer 2011: CO2-neutral“ for the first time

Waste management • no single-use tableware • recycling yard on site for all exhibitors (controls) • waste separation system for visitors‘ waste (incl. re-sorting)

GreenEvents 2011

Other fields of action • Fair Trade: food and non-food • Environmental activities on site: „Stop nuclear energy“, „Dished up!“ • The WorldSalon: Panel discussions, exhibitions, interactive installations…

• Others: RC-Paper, procurement policy etc.

GreenEvents 2011

Green Catering at Tollwood

GreenEvents 2011

GreenEvents 2011

Green Catering at Tollwood • 50 Food Caterers offering international specialties • 1.5 million visitors per year • In winter: Special production with dinner & theater • Eco-certified since 2003, first major event in Germany • Status today: (close to) 100% organic

GreenEvents 2011

Green Catering – how it started • Started in early 90s with staple foods • Challenge: no expert experience available, no certification for temporary major events • Co-operation with official eco-certification body GfRS

GreenEvents 2011

Green Catering – the strategy

„Where there is a will there is a way…“

GreenEvents 2011

Green Catering – the strategy Most important: • YOU want it!

• You are authentic: no „greenwashing“ • Face obstacles with humour – and conviction

GreenEvents 2011

Green Catering – the strategy Set concrete objectives: – Instead of „as much as possible“, go for concrete percentage: with Tollwood we went for 100% – Start with lower priced product groups – Instead of „x % of food“: Go for concrete percentage of specific product groups: dairy products, meat products, fruits & vegetables, cereal products…

GreenEvents 2011

Green Catering – the strategy Demand and support: • Explain caterers what you want and why you want it and what support they can expect • Provide support: – Provide expert advice re menu, recipies, mixed calculation, optimization of food quantity – Build bridges between regional ecowholesalers and caterers, other suppliers – Team spirit („Our goal!“) and networking: regular caterer meetings, excursions GreenEvents 2011

Green Catering – the strategy Partnership and control: – Long lasting partnerships with caterers (and authorities) – Eco-Certification, official control by eco certification body (labelling „organic“) – Own Controls: flow of goods, regular on site controls – Stipulate objectives precisely in caterer‘s contracts, operating regulations

GreenEvents 2011

Green Catering – the strategy How to avoid „price explosions“ • Determine maximum price for a main plate automatic adaptation of recipies (less meat, seasonal and regional ingredients…)

Incentives, communication • Provide incentives: Tollwood Catering Prize • Communication and marketing: communicate added value on website, programm magazins, media, on site GreenEvents 2011

Green Catering – communication You scratch my back, I‘ll scratch yours Programme Magazin

Food-Guide

GreenEvents 2011

On site

Green Catering doesn‘t mean that the food stalls look like „Save-the-world-no-matter-thetaste“ = super-eco!

GreenEvents 2011

By the way…

Tollwood‘s Green Catering adds up to 116 t CO2 savings per year Enjoy your Meal ☺

GreenEvents 2011