The Luxury Network KSA Magazine Issue 03

the ksa edition

JOHN PAGANO

AN EXQUISITE DESTINATION ISSUE 03 | MAR - APR 2022

highlights ISSUE 03 | Mar - Apr 2022

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Roger Dubuis at Watches & Wonders 2022

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Chopard Loves Cinema

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TLN KSA Exclusive interview: John Pagano - CEO of The Red Sea Company Development and AMAALA

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Trojena: The Global Destination for Mountain Tourism in Neom

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Switzerland: the Land of Nature’s Wonders

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Dior Or: The Capsule Collection

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TLN KSA Exclusive Interview: Honayda, the brand with a mission

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Guerlain: Oriental Fragrance ‘Epices Exquises’

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Saudi Cup: The Most Expensive Race in History

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The Luxury Network KSA Golf VIP Event ‘After Eight’

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JAEGER LECOULTRE Rendez-Vous Dazzling Night & Day

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he Rendez-vous Dazzling Night & Day timepiece is a blend of both worlds just like fine watchmaking and astronomy.

Endowed with a range of complications and finished with extreme sophistication, the Rendez-Vous collection is born from an encounter between highly crafted watchmaking and sophisticated aesthetic, orchestrated by one of the first Maisons to craft women’s watches.

In 1833, in the heart of the Vallée de Joux in Switzerland, Antoine LeCoultre (1803–1881) transformed his family’s small barn into a watchmaking atelier and began to create timepieces of great accuracy. Located in the Vallée de Joux, Switzerland, Jaeger-LeCoultre is one of the only Manufactures which creates, develops, decorates and produces all timepieces within its own workshops. Right from the start, in order to make each watch in its entirety, the Manufacture houses

the full range of professions, techniques and technologies under a single roof to give birth to the finest watchmaking creations.

The Manufacture’s master watchmakers are deeply influenced and inspired by this environment, throwing their heart and soul into every ingenious sketch, every oscillation of the balance wheel, every escapement wheel—always pushing the boundaries of precision. For

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is a tribute to this tradition and aims to make the modern women look and feel radiant.

Everything about this timepiece expresses generosity and preciousness from the form of its case, floral numerals, rows of its diamonds, and to the delicacy of its function.

With automatic movement and interchangeable strap and buckle system, it symbolizes the feminine expression of day and night. Characterised by stunning diamonds, exceptionally small calibres, and delicate finishing touches, the Jaeger-LeCoultre Rendez-Vous collection showcases a union between design and expert engineering.

The Rendez-Vous Dazzling Night & Day watch embodies all assets and finery of timeless objects that offers every woman the opportunity to shine through the nights and beyond.

over a century, almost all the ultra-complicated movements were developed and produced in this remote area. The Vallee de Joux thus remains the worldwide hub of Haute Horlogerie (High Watchmaking).

Jaeger-LeCoultre was indeed one of the first to offer women elegant watches, completely set with diamonds and exceptionally small calibres. The Rendez-Vous collection

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ROGER DUBUIS AT WATCHES & WONDERS 2022

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oger Dubuis brings its intensely hyper world to Watches & Wonders 2022 with a spectacular showcase centred on its legendary collection, the Knights of the Round Table.

UNLEASHED CREATIVITY MEETS RARE TECHNICAL PROWESS

Bending boundaries, breaking rules, reinventing the game. Underscored by hyper technical craft and hyper expressive design. A place where bigger is better and going bolder is mandatory: welcome to Roger Dubuis. Showcasing some of the most excessive creations yet, the future of fine watchmaking has arrived with a ground-breaking Knights of the Round Table Monotourbillon/X timepiece, and a

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TWELVE KNIGHTS FIGHT GRAVITY WITH THE MIGHTY MONOTOURBILLON

combine artistic mastery, horological craftsmanship and contemporary design in this way. Now for the first time, the valiant knights of King Arthur’s legend are ready to take on the invisible force of gravity with a secret device: one of Roger Dubuis’ pride and joy, the Monotourbillon itself. Ensuring the 8th edition was worthy of representing the lucky number of the late, great Mr. Roger Dubuis himself, the move not only upends the rules of the game, but it also reshapes the future of Hyper Horology.

The story of the Knights of the Round Table collection cannot be told to just anyone. One of Roger Dubuis’ most iconic, bold and breathtaking collections, each edition re-interprets the legend through the lens of Hyper Horology. Only the craziest minds dare to

The equalising round table is key to the world of King Arthur’s legend. Though this essential set up is non-negotiable, creating a design born from this concentric requirement provided a challenge the incredible watchmakers were not afraid to take on. Displaying

remarkable evolution of the Excalibur Monobalancier. Determined to mark the physical return of Watches & Wonders with outstanding masterpieces, Roger Dubuis continues to elevate its art and technical mastery to new heights, always striving for excellence, and constantly challenging itself to go further.

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true technical prowess, the Monotourbillon emerges from the centre of the timepiece in a powerful demonstration of advanced mechanics. Becoming the shield against the gravitational force endangering the heroes and precision alike, the knights stand proudly around this iconic feat of engineering knowing they will tackle their common invisible enemy together.

Just as the twelve knights take their duty to protect the realm seriously, the Maison’s quest for peak performance is realised by expanding the diameter of the balance wheel to increase stability and ensure the movement is less sensitive to gravity’s effects. An accomplishment Roger Dubuis is proud to showcase in one timepiece: the pinnacle of its artistic collection combined with one of its signature complications.

HYPER EXPRESSIVE CRAFT Defending horological mastery from the threat of gravity is no easy task for the hour-marked heroes cast in Pink Gold 750/1000 and crafted individually through micro-sculpture. Small enough to fit in a timepiece but mighty enough to represent the commitment, passion and boldness Roger Dubuis is known for, each knight is just 6mm tall, created with his own personality and equipped with armour.

Such an exceptional timepiece had to feature equally exceptional hands, fully integrated into the circular design. That’s why two gold markers were chosen to indicate the position of the minute and hour with perfectly centred rotating discs. What’s more, translucent purple blocks carved from Murano

glass appear to levitate around the Monotourbillon while the double surfaced flange is carved from a single block of Murano glass too.

To realise this effect, playing with no less than eight layers of décor around the dial was needed; a true marvel considering the limited surface area. In keeping with the design, and to respect the position of the knight at 3 o’clock, the setting system is decentred to a position at 2 o’clock. Push down on this function and a small red flag indicates that the timepiece has moved from winding to setting mode.

Available in a 45mm Pink Gold 750/1000 case sealed by a notched bezel, the timepiece is completed with an embossed black calf-leather strap.

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Just as being invited to the round table was an extreme honour, such high standards of excellence are rewarded with the Poinçon de Genève; one of the most exclusive stamps of certification in watchmaking today.

HYPER MECHANICS MADE FOR PEAK PERFORMANCE The last in the evolution of the Excalibur collection is the new Excalibur Monobalancier. Bringing visionary engineers together with incredible watchmakers, the timepiece is enhanced with a series of mechanical and aesthetic improvements that give birth to a sophisticated creation of contemporary flair.

Performance is pushed to its maximum for the new RD 720SQ cali-

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bre with technical developments designed to increase the power reserve to 72 hours.

Meanwhile, the micro-rotor is optimised to minimise its vibrations, and crafted from Pink Gold 750/1000 and Tungsten finished with an engraving of the Roger Dubuis’ monogram to modernise its design.

The Maison continuously seeks solutions for better performance and precision too, hence doubling the balance wheel inertia to improve stability and make it less sensitive to shocks. In the same way, better efficiency and energy transmission is achieved by optimising the shape of the escapement wheel, now constructed from diamond-coated silicon, and paired

with adjustable, diamond-coated silicon pallet-stones, and a new lube.

HYPER CONTEMPORARY DESIGN Reinterpreted for the modern world with sophistication and flair, the Excalibur Monobalancier is designed with clean cut lines, fluted bezel and sharp notches, while the signature star is reshaped to levitate freely above the barrel.

A contemporary approach is further evident in the decorations amplifying the expressive nature of this 42mm timepiece, including highly contrasted decorations such as sand blasted, satin brushed surfaces, and polished angles.

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Meeting the exceptional high-standards of the Poinçon de Genève, two editions are available, one with an EON GOLDTM* case and an embossed black calf-leather strap, the other one also with an EON GOLDTM* case and adorned with 60 round cut diamonds and an embossed purple calf-leather strap. Both straps feature a patented Quick Release System to ensure ultimate versatility for the wearer.

VISIT THE HYPED-UP WORLD OF ROGER DUBUIS Hyper skilled, hyper immersive, hyper exclusive. Roger Dubuis brings its intensely hyper world to Watches & Wonders 2022 with a spectacular showcase centred on its legendary collection, the Knights of the Round Table.

Surrounded by hundreds of screens with a mirrored ceiling towering over visitors at 8 meters tall, the collection’s story is told visually and physically in unexpected, heart-pumping displays that must be seen to be believed.

This is the most exciting way to experience Hyper Horology.

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AUDEMARS PIGUET THREE NEW SELFWINDING ROYAL OAK FLYING TOURBILLON MODELS

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vailable in stainless steel, titanium, and pink gold, the three new variations of the Audemars Piguet Royal Oak Selfwinding Flying Tourbillon are powered by Calibre 2950 and feature the new design evolution launched to mark the collection’s 50th anniversary.

The Swiss Haute Horlogerie manufacturer reveals three new variations of its 41 mm Royal Oak Selfwinding Flying Tourbillon. Available in stainless steel, titanium and 18-carat pink gold, these new models add to the first three unveiled in 2020 and present the design evolution developed for this jubilee year. All three are equipped with the Calibre 2950, the Manufacture’s latest generation selfwinding movement combining a flying tourbillon with a central rotor. Blending technical performance and aesthetic refinement, these timepieces reflect the expertise maintained and developed by the brand over the generations.

A NEW AESTHETIC EVOLUTION The Royal Oak Selfwinding Flying Tourbillon features the design evolution launched this year to mark the collection’s 50th anniversary.

The cases and bracelets of these three new references have wider bevels, thus highlighting the play of light between the satin-finished and polished surfaces 16

adorning the various components. To further accentuate the watch’s slenderness, the first links of the integrated bracelet display decreasing thickness for a better visual effect and a light and comfortable wear. The sapphire caseback is slightly embedded in the case middle in order for the watch to sit better on the wrist.

The proportions of the white or pink gold hour markers and hands, filled with a luminescent substance for improved legibility in the dark, have also been standardised based on the different diameters of the Royal Oak collection.

These three new tourbillons also feature the new applied gold Audemars Piguet signature. Made of thin layers of 24-carat gold, it is obtained by galvanic growth, a chemical process similar to 3D printing. Each letter is connected to the others by thin links that are almost invisible to the naked eye. The signature, originally developed for the lacquered dials of the Code 11.59 by Audemars Piguet collection, is then hand-applied to the dial using tiny legs.

NEW SHADES OF BLUE AND RETURN OF THE GRANDE TAPISSERIE The stainless-steel version has a smoked blue Grande Tapisserie dial for a refined effect. The new blue tones add depth to the flying tourbillon, while providing an elegant backdrop for the white gold hands and hour-markers.

Made entirely of 18-carat pink gold, the second model is also adorned with a Grande Tapisserie dial in the same smoked blue as the steel model. The pink gold hands and hour-markers illuminate the dial while coordinating with the case and bracelet. The flying tourbillon cage adds a subtle sparkle to the pink gold tone.

The titanium reference features an elegant blue sandblasted dial that offers an alternative to the traditional Tapisserie motif that has become the hallmark of the Royal Oak. These deep shades are contrasted by white gold hands and hour-markers that subtly echo the flying tourbillon located at 6 o’clock.

Whether in stainless steel, 18-carat pink gold or titanium, the case and bracelet have been hand finished by alternating satin-finishing and polishing for a matt and shiny finish emblematic of the brand.

A LATEST GENERATION FLYING TOURBILLON The three new models are powered by the Calibre 2950, the Manufacture’s latest generation selfwinding movement combining a flying tourbillon with a central rotor. The first Audemars Piguet wristwatch with this complication was launched in 2018 in the Royal Oak Concept collection.

Visible both on the dial and through the sapphire caseback, the flying tourbillon cage decorated with refined finishing offers an unobstructed view of some of the watch’s regulating components. The caseback also highlights the movement’s refined decorations such as satin-finishing, snailing, hand-polished chamfers and Côtes de Genève – which are now straight and no longer in rays as on the 2020 models where they recalled the sunburst Tapisserie pattern adorning the dial.

Crafted with the greatest care both inside and out, these three new Royal Oak Selfwinding Flying Tourbillon models combine contemporary aesthetics with ancestral expertise.

A NEW DEDICATED OSCILLATING WEIGHT The three Royal Oak Selfwinding Flying Tourbillons are fitted with a 22-carat pink gold oscillating weight – rhodium-toned on the stainless steel and titanium models – specially developed to celebrate the Royal Oak’s anniversary. It features the “50-years” logo and has the Audemars Piguet signature engraved on its surface. For the occasion, the colour of the oscillating weight has also been matched to the colour of the case and features similar polished and satin-finished surfaces.

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CHOPARD LOVES CINEMA RED CARPET COLLECTION: THE FIRST CREATIONS IN AN HAUTE JOAILLERIE COLLECTION FREELY INSPIRED BY MOVIE MASTERPIECES

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epresenting so much more than an oft-repeated refrain, ‘Chopard Loves Cinema’ is the theme chosen by Chopard to mark its activities at the 75th Cannes Film Festival, which corresponds to the jeweller’s 25th participation as an official partner. On this occasion, Caroline Scheufele has designed a masterful Red Carpet Collection of 75 Haute Joaillerie creations: an epic saga inspired by the grand adventure of cinema from its early black and white charms to its diz18

zying colours. This creative abundance draws on her own repertoire and the first models previewed capture the watershed moment when contemporary cinema was born and began to blossom.

Ahead of the full Red Carpet Collection to be staged at the upcoming Cannes Film Festival (17 – 28 May 2022), Caroline Scheufele unveils the first creations. Chopard’s tireless Co-President and Artistic Director’s appetite for life and

eclectic tastes drive her prolific inventiveness and a dazzling capacity to arouse jewellery emotions. Much like a film director, this keen lover of the seventh art has dreamed up a jewellery collection freely inspired by her favourite movies that have had a lasting impact on her, whether by the worlds they portray or certain legendary scenes that have inducted these masterpieces into cinema’s hall of fame. In tribute to the 75th Cannes Film Festival, no less than 75 Haute Joaillerie

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Boundless inspiration from films to jewels: a stunning “Pumpkin” ring opens a wondrous ball inspired by the Cinderella fairy tale, which has been retold many times on the silver screen. Composed of spessartite garnets and tsavorites, this pumpkin secretly opens to reveal a legendary diamond slipper enabling the beauty to be reunited with her Prince Charming. A jewel designed like a throwback to child-

hood, and which required nearly 100 hours of expertise, as well as an appeal to the imagination such as only Caroline Scheufele is uniquely able to orchestrate.

Another enchanting vision likewise intended to grace a dainty hand takes the form of a rose-shaped ring with petals exquisitely sculpted from titanium and aluminium covered with pink sapphires. They protect a precious two-carat diamond nestling at the heart of the flower, which, while its exhales no perceptible fragrance, will delight the gaze of those who enjoy the privilege of admiring a jewel worthy of the most romantic stage designs.

‘Chopard Loves Cinema’ also features a series of creations whose

classicism evokes timeless stories, including a stunning choker entirely crafted from diamonds totalling 204.35 carats, and a ring whose central 4.40 ct emerald is adorned with delicate lacework sparkling with diamonds mingling pear, heart and round cuts.

Finally, a Chopard Haute Joaillerie collection would doubtless not be complete without jewellery watches – one of the Scheufele family’s historic talents. Two timepieces are enjoying a preview presentation in the Red Carpet Collection: one entirely set with rosettes of diamonds and pink, yellow and orange sapphires, and the other combining diamonds with exquisite heart-shaped rubies.

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BOUCHERON The French Maison reveals new Middle East Campaign: Share More

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stablished by Frédéric Boucheron in 1858, Maison Boucheron has been built on a solid foundation of four generations of direct descendants. A visionary creative and first of the contemporary high-end jewellers to open a boutique on the Place Vendôme, today Boucheron is the embodiment of excellence in jewellery, high jewellery and watchmaking. The bold, free Boucheron style is ever evolving; the company will never stop inventing the classics of tomorrow.

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Following on from its Legacies and Rock, Paper, Scissors campaigns in 2020 and 2021, Boucheron is proud to launch its new regional campaign in the Middle East “Share More “– this year rooted in the pleasures of sharing.

Through watching each story in the three-part series, viewers are invited to share the emotions and experiences of a group of women enjoying the joys of sisterhood. The six personalities embody the values

of the spirit of family and of empathy, both of which the Maison holds dear.

In the first part of the campaign, the six women gather to share a moment of friendship, each wearing Quatre Classique Edition pieces from one of Boucheron’s most iconic lines.

The second story is all about playfulness. Sitting by the pool, the young women play with different ways to

wear Quatre Blue and White Edition jewellery, the colours an echo of the reflections on the water.

The final part of the campaign depicts a time of change, a crossroads of introspection in the heart of the desert. In this story, the new Serpent Bohème Solarité collection is unveiled.

Share More will be live across the Middle East from 15 March-30 April.

The campaign will also be mirrored

in boutiques, with windows dressed in campaign colours and displaying the iconic Maison collections. The campaign will be supported by pop ups where visitors will be welcomed to an exclusive café and gaming space and become fully immersed in the Share More concept.

In the spirit of sharing, Boucheron has partnered with the Red Crescent that empowers underprivileged women through sustainable crafts, to design exclusive sets of

ceramic plates. Clients and guests of the Maison will be offered a set of these traditional hand-painted plates, perfect to keep their jewellery in. The idea is that one is to be kept, the other to be shared.

Boucheron will also be making a donation to the Red Crescent to provide meals for those in need. Today, Boucheron has more than 82 outlets across the world, and is part of the luxury global group Kering.

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FABERGE

THE NEW ADDITION TO FABERGÉ’S HERITAGE COLLECTION IS THE ELEGANTLY CRAFTED RUBY ROSE

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he Fabergé Heritage Limited Edition Yellow Gold Locket with Teal Enamel & Carved Ruby Rose Surprise showcases complex traditional techniques, such as the delicate art of guilloché enamelling and hand-engraving. Limited to just ten numbered pieces, this new pendant is the perfect exclusive gift with which to spoil a loved one this season.

Each 18k yellow gold egg pendant has been hand-painted with teal enamel, and adorned with white diamonds.

The egg opens to reveal a radiant red rose surprise inside – intricately hand-carved from a treated Gemfields Mozambican ruby – and also features a single white diamond at its centre. The beautiful rose, a delicate symbol of love, has been set in 18k yellow gold, with dark green hand-painted enamel leaves at its base.

Fabergé takes inspiration from its storied past to forge its future, and Peter Carl Fabergé was renowned for featuring many different botanicals, from the iconic Rose

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Trellis Imperial Egg of 1907, which featured a lattice of rose-cut diamonds and roses in pink enamel, to the infamous flower studies set in rock crystal jars. Florals have continued to inspire Fabergé’s modern creations, from the Fabergé Essence Rose Gold Forget Me Not Surprise Locket, to the Summer in Provence Watch, and now the new Ruby Rose Surprise.

Red roses have been associated with love and passion for thousands of years, an emblem of love which still exists today. Ruby was the perfect choice for the delicate, hand-carved ruby rose surprises, as the gemstone is associated with passion, prosperity, and protection – three qualities which lend themselves perfectly to the celebration of Valentine’s Day. The rubies featured in these limited-edition lockets were sourced from Gemfields’ Montepuez ruby mine in Mozambique.

Gemfields is a world-leading supplier of responsibly sourced coloured gemstones. Gemfields is committed to furthering transparency, legitimacy and integrity in the coloured gemstone business and believes that coloured gemstones should create a positive impact for the countries and communities from which they originate.

The Fabergé Heritage Limited Edition Yellow Gold Locket with Teal Enamel & Carved Ruby Rose Surprise is available to purchase at selected Fabergé boutiques and on Faberge.com.

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SHACHEE FINE JEWELLERY X GEMFIELDS GEMFIELDS ANNOUNCES ITS PARTNERSHIP WITH SHACHEE FINE JEWELLERY, WITH THE LAUNCH OF A COLLABORATIVE CAPSULE COLLECTION SHOWCASING ZAMBIAN EMERALDS.

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mbroidery, nature, architecture, art and history are all vividly reflected in founder and designer Shachee Shah’s current collection, which brings together vintage Indian motifs in a contemporary way to create works that are utterly unique.

Weaving gold into lace and reviving the micro mosaic are just two of the techniques that make Shachee’s jewels like wearable art, with each piece carefully handcrafted on her workbench with extreme attention to the details of craftsmanship.

The Shachee Fine Jewellery x Gemfields capsule collection includes two pairs of earrings and a pendant, all featuring Gemfields Zambian emeralds.

Inspired by Japanese Hokusai art, the Perfect Peonies Earrings contain octagon-shaped Zambian emeralds and a handcrafted micro mosaic set in 18kt rose gold and diamonds.

The exquisite Love Birds Pendant with a pear-shaped emerald is a nod to the beauty of botanical art, with

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a handcrafted micro mosaic set in 18kt rose gold and diamonds.

Also referencing botanical art is the Garden of Bliss Rose Earrings, with carved Zambian emeralds and a handcrafted micro mosaic set in 18kt rose gold and diamonds.

“I feel honoured and privileged to be collaborating with Gemfields, which practices responsible mining and supports important causes like education for children and wildlife conservation. Their brand values resonate with my own work, inspirations and ethics, and our partnership feels like a marriage of beautiful green gems from Mother Earth and fine jewellery handcrafted with love,” says Shachee Shah, founder and designer of Shachee Fine Jewellery.

“A stunning blend of vintage and contemporary, as well as a true celebration of nature, Shachee’s designs are each as unique as the gorgeous emeralds they feature,” says Emily Dungey, Marketing & Communications Director of Gemfields.

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The Leader

John Pagano, CEO of The Red Sea Development Company and AMAALA 26

The Leader

JOHN PAGANO CEO OF RED SEA DEVELOPMENT COMPANY & AMAALA

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n an exclusive interview for The Luxury Network Magazine – KSA edition, John Pagano talks to editor-in-chief Narges Raiss about diversifying Saudi Arabia’s leisure industry, regenerative tourism, and pushing boundaries for a greener future.

Spearheaded by John Pagano, The Red Sea Development Company aims to transform Saudi Arabia and become the major entity behind tourism expansion in the Kingdom.

Backed up by the Public Investment Fund (PIF), massive touristic developments are taking place all over the country, taking advantage of its offerings.

Previously the former managing director of the London’s Canary Wharf project, he was chosen and appointed directly by HRH the Crown Prince to align with the Kingdom’s National Vision 2030.

With more than 35 years of international experience in delivering large-scale development projects, he is at the forefront of the new spur of economic growth and global expansion into making Saudi Arabia becoming the biggest player in the region and internationally.

technological solutions have the power to set new benchmarks.

Where global businesses and emerging players can research, incubate, and commercialize on the same stage, and where we collectively build a unique model for urban regeneration and sustainability. This thinking represents a paradigm shift in how we will define tourism development, the economy, and return on investment for years to come.

As global tourism moves into recovery following the pandemic, it has never been clearer that we must recognize the full potential of responsible, regenerative tourism – a topic I am extremely passionate about. Beyond just protecting the environment, we need to strive to reduce existing pressures. We need to conserve and enhance nature and biodiversity and use available resources efficiently to sus-

tain the socio-economic growth of surrounding communities. Indeed, through destinations like The Red Sea Project and AMAALA, I see TRSDC primed to become a pioneering example of what can be achieved when innovative sustainability becomes a seed of life for nature to thrive.

Such an ambitious approach demands a constant thirst for knowledge and an eye for potential partnerships. This is why I am committed to creating new opportunities for national, regional, and international companies. Our procurement and partnership strategies are forces to drive the private, public and start-up sectors in the right direction. Our business environment facilitates progressive skill-learning, challenging organizations to go one step beyond and push the boundaries of the impossible with us. In doing so, we all

1-Tell us more about your mission as CEO of the Red Sea Development Company?

As CEO of The Red Sea Development Company (TRSDC), I am on a mission to reimagine what a new future for tourism might look like – where fresh thinking, diverse perspectives, and innovative 27

move one step further to bringing benefits to both people and planet.

To shape a positive future for the people of Saudi Arabia, I also understand the importance of identifying, attracting, and retaining a talented national workforce. We are committed to nurturing the next generation of Saudi talent, who will undoubtedly go on to become the stewards of this dynamic nation and help us set new global standards in regenerative, sustainable, barefoot luxury tourism. By extension, building robust training and education initiatives to further empower these ambassadors is one of the ways I measure our success.

2-Could you please introduce to our readers the ongoing projects under The Red Sea Development Company?

We currently have two distinct yet complementary projects in our portfolio, with a number of additional projects and sites being investigated for future development.

The Red Sea Project and AMAALA, two out of the giga-projects announced by HRH Crown Prince Mohammad bin Salman bin Abdulaziz Al-Saud, are set to firmly position Saudi Arabia on the global tourism map. They are one of the last 28

undiscovered places on the planet where unparalleled luxury experiences await nature lovers, outdoor adventurers, cultural explorers and even wellness seekers.

The Red Sea Project is being created as one of the world’s most ambitious regenerative tourism destinations.

Extending over 28,000 square kilometres on the Saudi Red Sea coast, the destination is designed to be a sanctuary of exceptional barefoot luxury experiences seamlessly customized to the unique needs of each visitor via smart technological innovations. Few destinations have such diversity and wealth of treasures located close to each other – from wide expanses of untouched coastline, a stunning archipelago of more than 90 unspoiled islands, majestic mountains, and dormant volcanoes, to rich marine habitats, and ancient archaeological sites. It will offer a uniquely diverse range of experiences, from island getaways to resort holidays, mountain retreats and desert adventures. A special emphasis on environmental sustainability through both the build and eventual operations is ensuring that the natural beauty of the destination will engage and excite visitors for generations to come.

We are getting closer to welcoming our first guests on the site by the end of the year, when our first hotels will open, with a plan to deliver specially curated visits throughout early 2023. The project is moving at full speed with over 20 SAR billion in contracts awarded. All 16 hotels and assets planned in Phase 1 will be open by the end of 2023.

We recently unveiled some of the renowned brands, including Six Senses, Jumeirah Hotels & Resorts and Raffles, that will operate in the destination. Upon full completion in 2030, a total of 50 hotels offering up to 8,000 rooms along with more than 1,000 residential properties will span 22 islands and six inland sites. The destination will also include an international airport, luxury marinas, golf courses, and entertainment and leisure facilities.

Further up the Saudi Red Sea Coast is AMAALA, an exquisite luxury tourism destination that will curate transformative personal journeys. An integrated approach to health and wellbeing will take center-stage, branched into wellness and sports, arts and culture, and sea, sun, and lifestyle.

The 4,155-square-kilometers site, partially set in the Mohammad Bin Salman Nature Reserve, will feature unique heritage, pristine

The Leader landscapes and ecosystems, and world-class wellness and yachting opportunities to provide the ideal setting for guests to shape their own luxury experience that enables a sense of personal wellbeing.

The first phase of development is set for completion by 2024, Triple Bay, and will consist of eight hotels offering upwards of 1,200 hotel keys. Activity on the ground is well underway, with SAR 800 million awarded in Q1. Work on the marina is progressing along with a new village that will accommodate 20,000 people who will live and work at AMAALA. When complete, it will offer approximately 3,000 hotel rooms in around 25 hotels as well as high-end retail establishments, fine dining, wellness, and recreational facilities.

3-How do these complement other big projects happening like Al Ula and Neom?

Giga-projects around the country represent a new frontier for expanding tourism in the Middle East and globally. Be it The Red Sea Project, AMAALA, NEOM or Al Ula, we all operate in a complementary ecosystem of discovery and inspiration to diversify the local

economy and enable tourism growth. Our collective passions are guided by the framework of Vision 2030, which defines a clear path towards economic diversification, cultural renaissance, a new range of opportunities for all citizens, new global positioning for the Kingdom, and an invitation for everybody to come and experience a transforming nation.

4-How do you position yourself as part of the Kingdom’s Vision 2030?

We share the ambitious spirit of Vision 2030, aiming for excellence every step of the way. We see both our projects primed to be economic engines for the Kingdom, driving the country’s reliance away from traditional sectors and cementing its position as a pioneering, global model of excellence on all fronts.

Both destinations will support the diversification of Saudi Arabia’s leisure and tourism industry by driving domestic and foreign direct investment, engaging with the public, private, and start-up sectors, and injecting the local market with a combined 120,000 direct and indirect jobs. In parallel, our community programs, in partnership with national ministries and

international entities, will significantly stimulate positive social change through educational and training opportunities.

The value we create through our operations will grow various forms of capital to shape the national economy. The Red Sea Project will contribute SAR 22 billion per year to the local GDP by 2030, while AMAALA will contribute SAR 11 billion once fully operational.

5-With massive changes happening in various fields (sports, culture, entertainment, and tourism to name a few), what other changes do you foresee in the Kingdom?

Saudi Arabia is truly coming into its prime, with an unprecedented number of changes and reforms over the past couple of years, which has helped to create a new era of excitement, opportunity, and entrepreneurship in the Kingdom.

This shift towards a more diversified economy will have a huge impact on the nation, traditionally known for its carbon-based economy, and there is a growing appetite amongst the younger generation to explore careers in emerging sectors. This can be seen from a study we conducted, which reveals that an astonishing 90 percent of young nationals are eager to shift away from traditional fields and embrace exciting opportunities offered by sectors such as tourism and alternative energy.

Another exciting area is the Kingdom’s energy sector. With the establishment of the Saudi Green Initiative came the ambition to achieve net zero emissions by 2060. Here at TRSDC we share this goal and awarded a Utilities PPP to a consortium led by ACWA Power in 2020. Under this agreement we will develop the infrastructure to allow The Red Sea Project to remain 29

The Leader off-grid, powered solely by 100 percent renewable energy. To do this, we’re also building the world’s largest battery storage facility.

6-How does your previous experiences and expertise as a property developer come into play?

My experience in acquisition, master planning, project structuring, financing and asset management have all come into play over the past few years. We are creating something completely new, in a totally untouched destination, so we have had to really start from scratch, which required me to lean on my experience in a variety of ways.

However, being able to look back on previous projects and apply learnings, has also allowed TRSDC to take a completely disruptive approach towards tourism development – what we term “regenerative tourism.”

This approach represents a paradigm shift in how we look at tourism, development, construction, future operations and return on investment – a large proportion of what we are doing at The Red Sea Project and AMAALA has never been done before in Saudi Arabia or even anywhere else in the world, and that takes a conscious decision every day to choose to do better.

7-Saudi Arabia is a large and diverse country by its regions, cities, and landscape, highlighting the country left and right falls onto your shoulders. To your opinion, which are the Kingdom’s biggest assets to attract visitors beside religious tourism?

Saudi Arabia is home to a wealth of natural beauty where unparalleled experiences await everyone from nature lovers and outdoor adventurers to cultural explorers and wellness seekers. But undoubtedly

the Kingdom’s little discovered and completely untouched Red Sea coast will become one of its biggest draws.

The diverse range of innovative experiences on offer at our Red Sea destinations span untouched natural islands, of pristine white sandy beaches, stunning turquoise waters, coastline dotted with intimate bays, sweeping desert dunes, dormant volcanoes and mountain ranges. This stunning topography is complemented by an incredibly diverse underwater environment, including the world’s fourth largest barrier reef system, home to one of the most thriving and productive ecosystems of pristine coral in the world.

The coast also has a plethora of historical and archaeological sites, many of which are still to be uncovered – for example the Kingdom’s first underwater archaeological excavation currently underway in the Red Sea – all while drawing on the local legacy of rich cultural heritage and warm hospitality.

8-You have mentioned how important sustainability is as part of your ethos, can you explain what measures are you implementing towards that goal?

Our strict sustainability commitments mean for any development works we carry out we must ensure that the habitat and wildlife are protected. While challenging, this commitment to protecting the environment has resulted in us exploring a number of innovative solutions. For instance, before construction even began, we undertook a ground-breaking Marine Spatial Planning (MSP) exercise which helped us to decide which areas of the Red Sea Project would be developed.

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We were able to model the environmental impact of the development and operation of the destination, shaping our Master Plan which predicts a 30 percent net conservation benefit by 2040, based on the design, approach to construction and future operations of the destination.

As I mentioned earlier, we challenged ourselves to become the world’s largest destination run solely on renewable power – an accomplishment that has never-before been achieved on a project of this scale. We will generate up to 650,000 megawatt-hours per year of 100 percent renewable energy to supply the destination and other utility systems. The resulting saving in CO2 emissions to the atmosphere is equivalent to nearly half a million tons each year.

Additionally, we are committed to efficiently and responsibly using available resources and are exploring various options to naturally sequester large amounts of carbon dioxide. This includes exploring the creation of large-scale Marine Microalgae Production Farms, enhancing biologically diverse habitats, and adopting other nature-based and technology led solutions for removing carbon including direct air capture.

9-Can you explain the concept of regenerative tourism and how to implement it businesswise?

Regenerative tourism is about going beyond having a neutral impact on the environment, and actually seeking to have a positive effect.

After decades of exploitation, our ecosystems are depleted in both abundance and in health. That is why sustainability is no longer enough. And it is why we believe regeneration will come to define 31

The Leader facing the world today, but we are committed to finding suitable solutions.

11-From luxurious hotels to state-of-the-art developments, installations and facilities, what are the main challenges that you faced/ are facing and how do you overcome them?

Working with a total site area equivalent to that of Belgium, many of our challenges arise from the sheer scale of what we are trying to achieve. I’ll stress again that a tourism project of this size, powered solely by renewable energy, has never been delivered on this scale anywhere in the world. travel and leisure into the next decade and beyond.

At The Red Sea Project, we’re leading the industry towards regeneration. One of our core aims is to provide a 30 percent net conservation benefit to the region by 2040.

We’ll achieve this by allowing the natural ecosystems in the region to flourish and by actively enhancing biodiversity rich habitats such as mangroves, seagrasses, corals and land vegetation.

We’re working with leading experts, such as scientists from KAUST, who helped us undertake our comprehensive Marine Spatial Planning (MSP) simulation. This allowed us to benchmark the state of the natural environment before any construction began and gauge our potential impact through regenerative development. We completed a range of social and environmental baseline studies before we began to give us a true starting point from which to monitor the impact of our operations and various initiatives.

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10-The Red Sea project is deemed as completely carbon-neutral, tell us more about how did you achieve this feat?

Being carbon-neutral is a core aspect of our environmental commitments. This is why we made the decision that the destination will run on 100 percent renewable energy, as mentioned earlier.

To reach Net Zero once fully operational, we’re also exploring a raft of carbon sequestration techniques, such as marine algae farms, expansion of seagrass and mangrove habitats, as well as direct air capture.

Other sustainability commitments include a no-tolerance approach on waste to landfill and zero single-use plastics. While these goals seem ambitious, we are determined to show that tourism can be done in different way, and we hope that other developers will be inspired to follow suit.

We might not always have the answers to these and other challenges

Of course, due to the scale of our destination and our sustainability ambitions, mobility has been a key challenge. To manage this, we’re currently assessing hydrogen and electric vehicles for their suitability at the destination, including electric bikes, golf buggies, cars, vans, trucks, buses, seaplanes, eVTOL, passenger ferries, boats, maintenance vehicles, airside vehicles and even off-road leisure pursuit vehicles. Running smooth operations for a host of luxury resorts across terrestrial and marine habitats is no mean feat, but we’re confident that we’ll be able to offer clean, comfortable travel for our guests.

12-How do you plan to position the projects under The Red Sea Development Company as the leading tourism experience for consumers?

What are the main aspects you are focusing on?

Sustainability is one of the most significant and important travel trends emerging globally. In fact, in a recent survey by Booking.com, 83% of global travellers confirmed

that sustainable travel is vital. Concerns about the environmental impact of travel are intensifying and travellers are increasingly looking for eco-friendly tourism options. In order to be world-leading, we have therefore gone beyond sustainability to place regeneration at the centre of what we do. We are determined for our destinations to have a continual regenerative impact on not only the region’s environment, but its economy and society too.

Beyond sustainability, discussions around health have been foregrounded by the Covid-19 pandemic, which has accelerated the growth of the already flourishing wellness trend. AMAALA will deliver a comprehensive offering of wellness services and experiences, covering the full spectrum of medical treatments, holistic therapies, spa packages and sports and leisure options. Guests can receive personal health coaches, guaranteeing an ongoing 360-degree approach to their wellbeing. For us, the most obvious way to develop a pioneering wellness offering is in offering a high-level of personalization, to ensure guests are confident that their experience with us is tailor-made for their needs.

We are also determined to be global leaders in barefoot luxury and authentic experiences that immerse guests in both the local culture and environment, all underpinned by the trademark design and hospitality of the luxury market. Coral Bloom represents this ethos in action. The design concept for the idyllic setting of Shura Island, it was developed by world-leading architects Foster + Partners and is carefully created to blend in with the pristine natural environment.

Another immersive highlight is our Desert Rock hotel, designed

by Oppenheim Architecture. Here, rooms have been carved into the 33

The Leader mountainside so guests can feel what it’s like to literally be a part of the majestic surroundings.

The wide variety of activities our guests will be able to enjoy is another point which we feel bears mentioning. Visitors will be able to fill their days with water sports like kite surfing and kayaking, as well as enjoying heritage activities that showcase local traditions. With some of the most breath-taking, thriving corals to enjoy, this is truly a diver’s paradise, and we’ll be helping visitors experience the coast’s visual wonders first-hand with opportunities to try snorkeling and more.

For those looking for special experiences inland, there will be camel trekking and desert safaris, and even the chance to visit a traditional camp to lie back and gaze at the beautiful stars in our soon-to-be accredited Dark Sky Reserve. Adventurous individuals will be able to try mountain biking as well as explore the impressive surroundings on organized hikes. Our food and drink offering will draw on local cuisine and ingredients to achieve world-class gastronomic quality.

13-Your professional experience covers every facet of real estate development (site acquisition, master planning, financing, construction, asset management and so on…) which one do you enjoy the most/ prefer and why?

I’ve enjoyed my experiences in real estate development and have been privileged to work for some great companies, but as CEO of TRSDC, I’m overseeing projects on an unprecedented scale. We’re developing an area the size of a small country in a way almost unheard of in tourism. We’re committing to 34

not only protect, but regenerate the environment and communities around us, while building new industries for Saudi Arabia from the ground up.

14-You have been in Saudi Arabia since 2018, what evolution have you witnessed from the moment you arrived until present days?

The size of this challenge would be daunting to some, but for me it’s been thrilling from the start. I still remember being blown away when I first visited the Red Sea coast.

Witnessing both project sites, I was both awed and instantly aware of our responsibility to protect this pristine and untouched environment.

With the Kingdom’s Vision 2030 project well underway by the time I arrived in 2018, I expected the country to be changing, but even I have been surprised at the pace of transformation.

That’s why I’m so proud to lead TRSDC and why I believe The Red Sea Project and AMAALA are two of the most ambitious regenerative tourism projects in the world today. We’ve pushed the boundaries of what is possible in responsible tourism and development, and I’m excited about how we’re going to continue breaking new ground.

Through Vision 2030, the Kingdom is creating a more diverse economy and vibrant society and I can feel that impact in everyday life, with thousands of new economic and cultural opportunities opening up for Saudis.

This includes being able to attend some of the world’s most popular sporting events, from F1 to boxing, which have become frequent in Saudi Arabia during my time here.

The country is welcoming more people from around the world than

ever before and everyone behind The Red Sea Project is looking forward to being part of this when we welcome guests at the end of the year.

With eight years still to go to fulfil the Vision 2030 ambitions, I expect to see even more evolution as Saudi Arabia continues to diversify, grow, and open itself up to the world.

15-Along the lines of the Kingdom’s Vision 2030, what is your personal vision for the country and its people?

A vital aspect of Vision 2030 is its focus on creating a greener, cleaner future for Saudi Arabia and further afield. We’re playing our part, with the ambition to lead the way in sustainable development and regenerative tourism.

Saudi Arabia is already rich in natural resources. But its real wealth comes from the Saudi people and the potential of younger generations, who are at the heart of Vision 2030. This plan will help all its citizens fulfil their dreams, hopes and aspirations.

The Kingdom of Saudi Arabia is blessed with many rich qualities and assets, from its culture and traditions to its strategic location and investment firepower. But Vision 2030 is a bold blueprint intended to take the country a step further and to build the best long-term future possible for this proud nation.

I am incredibly proud to lead a company that is contributing to this worthy goal, and which is already making this ambitious vision a reality.

Tourism has been a central tenet of Saudi Arabia’s Vision 2030 program since it was first laid out. That’s because tourism has the potential to open Saudi Arabia up to the world, to help it reach its full potential on the world stage, and to transform the lives of Saudi people – by giving them new opportunities and rewarding careers.

I can’t say that it was a single piece of advice I received – it’s more of a value that has been instilled in me from the very beginning of my career. It is to invest in people.

16-What is one piece of advice that you live by and who gave it to you?

People are the most valuable asset in any company, on any development.

One way we are demonstrating this ethos is by going beyond minimum standards for our workers on site.

The Construction Village where they live and relax affords our people ways to enjoy their downtime, while also living in comfort and privacy. That’s because I believe you get out what you put in. Investing to improve your workforce’s standards more often than not makes perfect business sense. We’ve also introduced several initiatives that will enable Saudi people to be a part of the change we’re creating.

For instance, our Elite Graduate Program is now in its third year, allowing young Saudis to experience the new careers we’re bringing to the Kingdom and learning the skills that will help them become future leaders. We have ambitious plans, but I can tell you that they’ll quickly become diluted or fail to happen at all, unless you have a stable workforce behind them.

My advice to other projects would be to assess your workers’ needs and welfare standards in the same way you would consider any other investment in your business. The more care and attention you put in, the greater the return you can expect.

Interview conducted by Narges Raiss 35

On the Road

SPIRIT OF ECSTASY REDESIGNED FOR MOST AERODYNAMIC ROLLS-ROYCE EVER

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olls-Royce has reimagined its iconic Spirit of Ecstasy figurine to grace the bonnet of its new all-electric motor car, Spectre, 111 years to the day the Spirit of Ecstasy was first registered as intellectual property of Rolls-Royce on 6th February 1911.

• Iconic Spirit of Ecstasy figurine recreated for RollsRoyce’s all-electric future • Forthcoming all-electric Spectre is marque’s most aerodynamic product yet • Redesign contributes to a drag coefficient (cd) of just 0.26 in early prototypes • Product of 830 combined hours of design modelling and wind tunnel testing • Simultaneously, Muse, the Rolls-Royce Art Programme, announces jury for Spirit of Ecstasy Challenge • Spirit of Ecstasy Challenge sees artists create works in textile, inspired by figurine • Spirit of Ecstasy officially registered as intellectual property of Rolls-Royce on 6th February 1911, 111 years ago today

“The Spirit of Ecstasy is the most famous and desirable automotive mascot in the world. More than just a symbol, she is the embodiment of our brand, and a constant source of inspiration and pride for the marque and its clients. Like our brand, she has always moved with the times while staying true to her nature and character. In her new form she is more streamlined and graceful than ever before – the perfect emblem 36

for the most aerodynamic Rolls-Royce ever created, and for gracing the prow of our bold electric future.”

Torsten Müller-Ötvös, Chief Executive Officer, RollsRoyce Motor Cars “111 years ago today, the Spirit of Ecstasy became an official part of Rolls-Royce. Yet, she has come to represent a spiritual direction for our brand. Her form perfectly captures the marque – she leans forward, expressing our relentless pursuit of progress, and her dress gracefully flows in the wind, echoing the serenity of our products in motion. For Spectre and beyond, she becomes lower and more focussed; braced for unprecedented speed and the exciting future her presence will define.”

Anders Warming, Director of Design, Rolls-Royce Motor Cars Rolls-Royce has reimagined its iconic Spirit of Ecstasy figurine to grace the bonnet of its new all-electric motor car, Spectre, 111 years to the day the Spirit of Ecstasy was first registered as intellectual property of Rolls-Royce on 6th February 1911.

The figurine has been remodelled with a lower, more dynamic stance that brings her much closer to the drawings made by her original creator, the illustrator and sculptor Charles Sykes, in the early years of the 20th century. It also sees her physical form represent The Expression, a visual device that forms part of the marque’s new visual language.

The new Spirit of Ecstasy stands 82.73mm tall, compared to her predecessor’s 100.01mm. Her robes, which flow behind her in the slipstream – often but errone ously characterised as ‘wings’ – have been subtly reshaped to make them more aerodynamic and realistic.

The most visible change is her stance. Previously, she has stood with her feet together, legs straight and tilting at the waist. Now, she is a true goddess of speed, braced for the wind, one leg forward, body tucked low, her eyes focused eagerly ahead. These changes have both practical and stylistic benefits, contributing to Spectre’s remarkable aerodynamic properties. The earliest Spectre prototypes have a drag coefficient (cd) of just 0.26, making it the most aerodynamic RollsRoyce ever created. The figure is expected to improve during the product’s exhaustive testing protocols undertaken in 2022.

This new expression captures the essence of Charles Sykes’ original drawings, but rather than simply being ‘redrawn’ or ‘redesigned’, her new shape has been digitally sculpted by a computer modeller working at the Home of Rolls-Royce, who has a passion for life drawing and sculpture. Their experience in this field was invaluable in developing the figurine’s elegant lifelike facial features as well as her expression, which deftly combines focus and serenity. The designers also consulted stylists at Goodwood for their perspective on her hair, clothes, posture, and expression, adding an authentically contemporary aura to her dynamism and commanding presence.

While all figurines are made using one of the oldest known casting techniques, named ‘lost wax casting’ or ‘cire-perdue’, each is individually finished by hand, so will be minutely different from figurine to figurine. As well as continuing a long Rolls-Royce tradition – until 1939, the mascots were made and polished

by Charles Sykes himself – this subtle, ephemeral human element creates an intriguing contrast to the precise, highly engineered motor car she sits atop.

Though relatively rare in the modern era, changes to the Spirit of Ecstasy have been made throughout her 111-year lifespan. She has been rendered in various sizes and materials and, briefly, in a kneeling position.

The new version created for Spectre will appear on all future models: the current design will still be used on Phantom, Ghost, Wraith, Dawn and Cullinan and their Black Badge alter egos where applicable.

AN ARTISTIC EXPRESSION OF THE ICON Simultaneously, Muse, the Rolls-Royce Art Programme, has announced the jury for the Spirit of Ecstasy Challenge. This inaugural initiative invites the brightest and boldest young creatives to reimagine the icon of the Spirit of Ecstasy in a context beyond her current home on a Rolls-Royce motor car. In doing so, these young artists will create high-concept pieces that surprise, delight and inspire.

For each edition of this prestigious biennial event, a global panel of expert judges will select a medium for the emerging designers from which to create an artistic interpretation of the Spirit of Ecstasy. For this edition, that medium is textiles. The esteemed jury members are: Anders Warming, Director of Design, Rolls-Royce Motor Cars; Yoon Ahn, Creative Director of Ambush and Jewellery Director at Dior Men; Tim Marlow, Director and Chief Executive of the Design Museum in London; and Sumayya Vally, Principal of South African architectural practice, Counterspace.

Together, they will select three finalists to participate in this extraordinary artistic initiative.

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On the Road

BRABUS 800 XLP SUPERBLACK - BASED ON MERCEDES-AMG G 63 BRABUS 800 XLP SUPERBLACK - BLACK IS THE NEW BLACK 20.01.2022 - With the world premiere of the brand new BRABUS 800 Adventure XLP Superblack, we are taking one of our biggest off-road product programs back to the roots. This exceptional pickup based on the Mercedes-AMG G63 is the definition of limitless driving fun and launches right into the action with an exclusive all-black BRABUS signature design. The XLP Superblack is the foundation of a new, exceptional monochrome design series. The modern embodiment of determination and power, offering maximum offroad capabilities and bespoke Masterpiece luxury. It is an indispensable companion for adventure seekers; the ultimate go-anywhere Pickup underlined by the best in performance, style and confident luxury on any terrain, any time.

Bold. Black. Brabusized. – The unmistakable character of the brand-new BRABUS 800 Adventure XLP Superblack is defined by its unique WIDESTAR exterior design; now exclusively restyled with a classic BRABUS Signature paint finish in Obsidian Black Metallic for a particularly sporty appearance, underlined by exceptional attention to detail. Carbon fiber elements implemented around the blacked out chassis accentuate the pickup’s bold features, including the newly developed carbon tailpipe trims with integrated launch ambience light. Recurring features from the Adventure XLP product line, such as a heavy-duty front winch and newly coated spare wheel and roof rack configurations that extend the off-road capabilities of the BRABUS 800 Adventure XLP Superblack make every tour an unforgettable experience.

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Like its predecessor models, the brand new BRABUS 800 Adventure XLP Superblack is equipped with 22inch BRABUS Monoblock HD forged wheels, designed for maximum heavy duty off-road usage. State-of-theart manufacturing processes as well matching black finish augment the pickup’s stunning, unique appearance reinforced by maximum strength as well as durability. The BRABUS Ride Control suspension module in combination with the signature front and rear portal axle configuration ensures an unparalleled, fully adjustable driving experience no matter the destination.

Own the Night – Our interior design specialists developed a bespoke, fully handcrafted BRABUS Masterpiece interior specifically for this brand new model to match its unmistakably BRABUS looks. Refined down the last detail, the luxurious all-black leather design impresses with its immaculate finish, complete with special BRABUS seashell diamond quilting and perforations applied with pinpoint precision around the entire cabin including the seats, trim elements and the foot wells, likewise upholstered in the finest leather.

As a further homage, many interior elements of this special edition have been finished with the “Heritage” brand pattern, which pays tribute to our founding year and thus to over 40 years of BRABUS with its embossed “77” signets.

Experience the apex of confident luxury; this exceptional interior design offers unmatched attention to detail. Carbon fiber elements on the steering wheel, dashboard, center console and the door panels complement the Superblack’s one of a kind flair in combination with stylish aluminum components such as pedals, door lock pins as well as ergonomic BRABUS Race paddle shifters. Integrated into the center console, a Panerai Luminor design analogue watch underlines the pickup’s next-level feel. Additionally, over 206 individual cockpit elements including trim panels, handles, switches, speaker covers and air vents share an immaculate Shadow Chrome finish. Adventure awaits; with the all-new BRABUS 800 Adventure XLP Superblack, no journey is too ambitious, no mountain too steep and no challenge impossible.

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On the Road

PROJECT MAYBACH: LIMITED EDITION BESPOKE S-CLASS VIRGIL ABLOH AND MERCEDES-MAYBACH CREATE THE ULTIMATE LEGACY CAR

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he late Virgil Abloh’s cooperation with Mercedes– Maybach culminates in the launch of a limited-edition bespoke S-Class and capsule collection, inspired by Project MAYBACH. On 5 April 2022, Mercedes–Maybach unveils the final chapter of Project MAYBACH - its cooperation with trusted partner, the late polymath artist, architect, creative director, fashion designer and philan-

thropist, Virgil Abloh. Designed in partnership with Mercedes-Benz Group AG Chief Design Officer Gorden Wagener in 2021, the vehicle was finalised before Abloh’s untimely passing in November and is available in a strictly limited run of 150 units. The launch coincides with the release of a capsule collection designed by Virgil Abloh and in collaboration with Off-White™. It has been developed in connection to the Project MAYBACH electric

showcar and is exclusively available to buy on Off-White™, Farfetch and Maybach Icons of Luxury online stores, as well as Off-White™ stores in select markets.

For over a century, Mercedes–Maybach has defined the boundaries of luxury experiences, and the limited-edition Maybach by Virgil Abloh, a fully equipped Mercedes-Maybach S-Class S680 (WLTP combined fuel consumption: 14.3-13.4 l/100 km | combined CO2 emissions: 326-304 g/km)1 continues this tradition. Created by Mercedes-Benz’ most specialised customization and craftmanship team in the manufaktur in Sindelfingen – the vehicle exterior features the unique two-tone colour combination created for Project MAYBACH. While the upper part of the vehicle is lacquered in a glossy obsidian black, the lower part, side flanks and special forged rims are painted in a sand hue.

The highest levels of craftsmanship continue into the vehicle’s interior with an identical two-tone colour scheme. The four-seat configuration, steering wheel, doors, lower dashboard, and ceiling are lined in black and sand coloured nappa leather, complete with sand coloured décor trims and strips. The

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high pile floormats are black with a sand-coloured leather border and embroidered Mercedes-Maybach logo. To enhance its monolithic appearance, the window frames are painted, and a special Mercedes-Maybach and Virgil Abloh logo is inscribed on the piano black middle of the centre-console, rear cushions, head restraints and door sill panel.

The stated figures are the measured “WLTP CO2 figures” in accordance with Article 2 No. 3 Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated based on these figures.

Unique to the limited-edition S-Class is a bespoke user interface,

which presents the driver with an even more luxurious variation of the Maybach MBUX suite of cutting-edge technologies. Handpicked visual elements are used to enrich the digital content: from a home button with coloured border and brand logo denoting the edition, to profile pictures decorated with luxurious fashion accessories.

The result is an even more intuitive vehicle that exudes the limited edition’s distinctive style from exterior to interior. Every moment the driver spends on the road is elevated.

All customers will be given a special custom-made wooden box covered in sand coloured nappa leather emblazoned with the Mercedes-Maybach and Virgil Abloh logo. The gift box contains a 1/18 scale replica of

the limited-edition car, the two car keys and a carabiner hook. In addition, a special car cover featuring the Mercedes-Maybach and Virgil Abloh logo will be gifted to customers.

The capsule collection launched the same day has been designed

by Virgil Abloh together with OffWhite™, in connection to the Project MAYBACH electric show car. It comprises of sand coloured vintage washed cotton t-shirts and half-brushed cotton fleece crewnecks and hoodies, as well as canvas baseball caps and racing gloves crafted in canvas, neoprene, and suede, coated with a black spray effect and embroidered.

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On the Road

The limited-edition S-Class is Abloh’s third cooperation project with Mercedes-Benz, and the second with Mercedes–Maybach. On 1 December 2021, Mercedes-Benz opened the doors of the Rubell Museum in Miami during Miami Art Week to showcase Project MAYBACH: a show car that exemplified the possibilities of future electric design. A year earlier, Abloh and Wagener – united in their passion to enrich the conversation around luxury design – reimagined the Mercedes-Benz G Class with Project Geländewagen.

Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG says: “I’m incredibly proud of the work we have created in collaboration with Virgil. From Project Gelaendewagen, which set the benchmark for fashion/automotive collaborations with our iconic G-Class, to Project MAYBACH which brought the distinguished Mercedes-Maybach heritage into the future, together with Virgil we truly broke new ground. The limited-edition Maybach by Virgil Abloh exemplifies the symbiosis between innovative design and ultimate craftsmanship now available on the road.”

Bettina Fetzer, Vice President Communications & Marketing Mercedes-Benz 42

AG says: “Teaming up with Virgil for Project MAYBACH was a unique and inspiring journey on Mercedes-Benz´ idea of zeitgeist, co-creation and contemporary luxury. Developing purchasable elements to the collaboration with Virgil was key for both parties to moving the cooperation forward.

The limited-edition Maybach by Virgil Abloh and the capsule collection create a truly exceptional customer experience and we are honoured to present them.”

The co-operation with Abloh is just one way in which the Mercedes-Maybach brand continues

to be rooted in innovation and evolution. Looking to the future, Mercedes-Maybach will launch its first fully electric model for retail in 2023. Sustainability is not only associated with the drive technology, but also with the materials the vehicle is fitted with. During the development process, Mercedes-Benz prepares a recycling concept for each model in which all its components and materials are examined with a view to their suitability for the various stages of the recycling process. The ultimate goal is to reduce the environmental effects of materials used in the production of every Mercedes-Benz vehicle.

P er f or m a n c e, s t y l e a n d spac e.

The Sunseeker Manhattan 66

SUNSEEKER LONDON 36 Davies Street, Mayfair, London, W1K 4NF Tel: +44 (0) 2073 550 980 Fax: +44 (0) 2073 550 985 Email: info@sunseekerlondon.com www.sunseekerlondon.com

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when you finally come up for air.

Go ahead take a nice, deep breath.

Because we intend to make every moment of your voyage a Seabourn Moment. Enjoy all ocean-front suites, nearly one team member for every guest, and ships carrying just 264-600 guests. So you can take in just how far you’ve come, and start imagining where you will go next.

WATCH AND BE MOVED

Contact a travel advisor – Seabourn.com – 13 24 02

Escape Diaries

TROJENA: THE GLOBAL DESTINATION FOR MOUNTAIN TOURISM IN NEOM Redefining mountain tourism in Saudi Arabia

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is Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors, announced last month the establishment of TROJENA, the new global destination for mountain tourism, part of NEOM’s plan and strategy to contribute to supporting and developing the tourism sector in the region.

His Royal Highness said: “TROJENA will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment.

TROJENA will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision

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will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification while still preserving its natural resources for future generations.”

NEOM CEO Nadhmi Al-Nasr commented: “TROJENA represents NEOM’s values and bold plans as a land where nature and innovative technologies come together to form a unique global experience.

This new development is a major contribution to achieving NEOM’s long-term ambitions by adhering to the principles of sustainability and utilizing state-of-the-art technology and engineering, across various disciplines, to make NEOM an allround and attractive world-class destination.”

TROJENA features a unique and innovative architecture, unlike any other in the world, where the captivating landscapes of NEOM mountains coexist in harmony with the

tourist sites developed within them, offering a new and unprecedented tourism experience that reflects the future of living, working and entertainment in NEOM. Outdoor skiing is a unique feature of TROJENA that will provide a unique experience never-before witnessed in the region, especially in Gulf countries known for their desert climates. Amateurs and professionals alike will be able to enjoy the many ski runs of various difficulties with an array of contrasting and breath-taking views. The blue waters of the Red Sea, beauty of the NEOM mountain ranges and the golden desert sand dunes will provide skiers a first-of-its-kind experience that combines these diverse environments with fun-filled and adventurous moments.

The new year-round tourist destination will consist of a series of facilities such as the ski village, ultra-luxury family and wellness re-

sorts, a wide range of retail stores and restaurants, in addition to sports activities, including a ski slope, water sports and mountain biking, as well as an interactive nature reserve. The project is set for completion by 2026.

To enrich the lives and enhance the well-being of residents and visitors, the development, in accordance with international standards, will feature sports, art, music, cultural festivals and a range of recreational activities. TROJENA expects to attract 700,000 visitors and 7,000 permanent residents to live in TROJENA and its adjacent residential districts by 2030. All construction activity will adhere to NEOM’s strict environmental principles, which include a commitment to minimize disruption to the local ecology and to ensure long-term sustainability.

TROJENA will act as a major catalyst for economic growth and diversification in Saudi Arabia. In line with Vision 2030’s goals, it will create more than 10,000 jobs and add SAR 3 billion to the Kingdom’s GDP by 2030. NEOM’s latest development is vital to achieve what Saudi Arabia has envisioned for the future of the Kingdom by unlocking new sectors, building a vibrant society full of in-

novation and promoting economic prosperity.

TROJENA works to provide a different and unique tourism model, combining economic and community development, and environmental sustainability – a model which develops tourist destinations in accordance with principles and practices of sustainable tourism.

Highlights of the development include the all-year ski village; a stunning man-made freshwater lake; ‘The Bow’ Hotel, an architectural masterpiece that will offer an unrivalled hotel experience; and the Vault, a vertical village within the mountain with a fusion of technology, entertainment and hospitality facilities that will provide the main gateway into TROJENA. The development will also include the ‘Slope Residences,’ which will be located near the ski slope overlooking the lake, designed to blend in with the surrounding landscape, as well as luxurious mansions with panoramic views designed to reflect the beauty of the environment.

TROJENA will be made up of six districts: Gateway, Discover, Valley, Explore, Relax and Fun, all of which are designed to offer activities catering to a variety of tastes and needs. It

will be developed according to architectural specifications that consider environmental sustainability, preservation of all living organisms and nature. The region is characterized by clean air, beautiful landscapes, and climatic diversity, where temperatures drop below zero in winter, while the average temperature throughout the year remains 10 degrees Celsius lower than other cities across the region.

TROJENA is situated in the centre of NEOM, 50 kilometres from the Gulf of Aqaba coast, in a region characterized by a mountain range with the highest peaks in Saudi Arabia at approximately 2,600 meters above sea level. TROJENA aims to change current perceptions of visitors and residents about the services that can be provided by mountain resorts, through its exceptional design, advanced architecture and technology that integrates reality with the virtual world.

In 2022, NEOM will announce more projects with different ideas, but all will be aligned in their respect for the environment and achieving balance, because NEOM’s ambitious vision seeks to shape the future in which living, and working are integrated in a sustainable way.

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AL ULA EXPERIENCE Reconnect with Saudi’s magnificent heritage

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his Ramadan, AlUla invites you to celebrate the Holy Month among the city’s ancient landscapes and natural beauties.

Whether fasting or relaxing, there are spectacular Iftar and Suhoor settings in AlUla’s newest restaurants, as well as outdoor morning and evening adventures to gather in nature, connect and revive the traditional old sentiments of Ramadan.

Habitas AlUla, Shaden or Sahary Resort, are offering Iftar and Suhoor menus inspired by the local Saudi and Arabic food mixed with a taste from AlUla farms’ fresh ingredients.

These stunning settings provide the perfect place to break your fast.

Alternatively, AlUla’s newest arts and dining precinct, AlJadidah, will offer a lively gathering of diners under the festoon lighting of this pedestrian friendly area. At newcomer, Somewhere, enjoy a selection of Middle Eastern and Mediterranean dishes in the magical outdoor oasis, or break your fast with the delicious Italian fare at get Circolo restaurant located in Oasis Square. Vegetarians should try the ever-so-healthy Moonshell in AlJadidah’s Gathering Square. If you are looking for something even more casual, have your Iftar or Suhoor from the food trucks in the Art Square area.

At the geological wonder of Elephant Rock, enjoy your Iftar meal from the famous SALT food truck during the scenic sunset views while admiring the surrounding rock formations of 48

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this magical place. Or take the opportunity to have your Suhoor there while gathering with your family and friends around the night fire in the stylish seating circles surrounding the Elephant rock.

The offering at Pink Camel Pastry Boutique includes the best coffee and Macarons in AlUla with tables set into the sand and surrounded by the beautiful palms and the fragrant citrus trees of AlUla Summer Oasis.

AlUla Old Town has become the beating heart of AlUla and with its

Ramadan decorations is even more special to visit. Enjoy the traditional Iftar and Suhoor in the popular upscale Suhail Old Town restaurant, offering a modern Saudi Arabian fine dining concept serving dishes inspired by ancient spices of the Arabian Peninsula and time-honoured traditions. Other restaurants in the mesmerizing seating areas in the Incense Road Market include Merkaz restaurant, AlNakheel or AlRahba Café, offering unique iftar and Suhoor menus and a selection of traditional Ramadan beverages.

Why not make your own food or grab a takeaway coffee and snack from Wacafe, ACME or Le Moulin Bakery and head up the hill to the Harrat Uwayrid viewpoint for spectacular sunset or sunrise with a 360-degree scenic view of all of AlUla. It’s not too late to experience the thrilling and adrenaline rush activities in AlUla, this year, the unique outdoor and natural activities have been extended and will run all year round, so you can enjoy them at your leisure without the crowds.

Celebrate the Holy Month while 49

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challenging your mind and body and enjoying the natural surroundings.

Try one of the hiking trails in AlUla, offering either early mornings or evening departures, the surprising Hidden Valley Hike offers views around every rock and the The Ridge Walk Hike will take you around the rim of a volcano, the trails offer you the opportunity of getting amongst nature and appreciating it in a way that sightseeing will never deliver.

For more thrilling activity, try Via Ferrata and Canyon Hammock, zigzag

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your way across the canyon, suspended in a harness, completing aerial challenges, and manoeuvring through floating obstacles.

Rock Climbing, Abseiling, or flying through the valley using the tallest Zipline rope in Saudi Arabia – all these activities are on offer for those after a Ramadan with a difference.

Operated by the experts ‘Warrior’, all the activities are suitable for beginners who will be guided by tour guides to maintain the safety of the users.

The new bike path offers a mountain biking adventure on a spectacular route, cycling through AlUla’s amazing sandstone mountains.

The level of the challenge changes throughout the 14 km-long journey.

From the land to the sky, AlUla’s beauty is arguably best admired from the air. Enjoy a 30-minute helicopter flight over AlUla and see AlUla’s iconic landmarks such as Hegra, Dadan and Jabal Ikmah, the Old Town and Elephant Rock.

The tour is family-friendly and is

Escape Diaries

suitable for children above 3 years old accompanied by their parents.

And as day turns into night, leave the festive lighting of the city and head an hour into the desert for the most magical Stargazing Experience. Sit back and reflect on the wonders of the world and travel back thousands of years in history to explore AlUla by night as 7000 years of civilisations have done before us.

All the heritage tours will be available during Ramadan. If you’re fasting, your time will fly, and if you are visiting for the first time you can do it without the crowds during the quieter Holy Month.

Tours to visit Hegra, the UNESCO World’s Heritage Site, will be available everyday with tours departing throughout the day. Vintage Cars provide a fun and stylish was to upgrade your visit or you can. tour using bicycles offered for visitors free of charge.

Visit Dadan and Jabal Ikmah and explore the ancient civilisations and kingdoms of Ancient Arabia while listening to your expert Rawi (Tour Guide) who will be educating you on the epic history of the region. You can also book the experience in a vintage car.

While AlUla Old Town has become synonymous with the vibrant Incense Road market – there are fascinating stories you can learn by booking a tour with a Rawi of this 800-year-old maze and the 10th century castle that provides stunning views of the town and the oasis.

All activities and more will be running throughout the Holy Month of Ramadan, the Eid and Summer Holidays.

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CLINIQUE NESCENS THE CURE RESET PROGRAM: AN INNOVATIVE 360-DEGREE HEALTH PROGRAM.

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ecognized as a center of excellence in preventive medicine, today, Clinique launches Cure Reset.

This avant-garde medical detox program is designed to help you readjust your lifestyle, to enjoy a healthier and improved quality of life.

Based on the most advanced research in health optimization, Cure Reset is an exclusive program combining outstanding medical know-how, cutting-edge technological therapies, personalized sports follow-up and nutrition guidance.

Cure Reset is for health-conscious adults seeking to enhance their personal well-being or to reach specific physical condition objectives.

Whether the goal is to detox, control or lose weight, improve physical condition and intellectual capacity or to revitalize - this treatment has the purpose of rebooting personal lifestyle, for lasting change.

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Designed by medical specialists, Cure Reset begins with an overall health assessment and genetic screening. Diverse therapies are then prescribed to attain the pre-defined goals, set at the beginning of the treatment.

Clinique Nescens also offers first-class hotel services through its partnership with Michel Reybier Hospitality, owner of La Réserve Hotels.

A high-tech monitoring system is also proposed to analyze and measure parameters such as sleep quality and stress, and concentration levels. With real-time data access, the doctor can quickly adapt therapies according to the needs of each patient.

Clinique Nescens is a center of excellence with more than 10 years’ experience in the field of preventive medicine. The clinic offers personalized medical therapies and check-ups as well as aesthetic and regenerative medicine treatments. It is proud to provide the highest level of medical expertise acquired through close collaboration with the preventive medicine and anti-aging center at Clinique de Genolier, founded over 20 years ago.

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ASCOTT RAFAL OLAYA Explore Riyadh Season and Enjoy a Luxurious Escape

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esidents in the Middle East, looking for a much-needed spring break are welcomed to the award-wining and luxurious Ascott Rafal Olaya Riyadh. Set majestically in Riyadh’s bustling center, the property is home to the much-acclaimed Riyadh Season and will offer guests a wide spectrum of entertainment within the city. Managed by the leading international lodging owner-operators – The Ascott Limited, the property is an iconic stop for leisure travellers who enjoy the stylish setting of furnished and serviced spaces, coupled with comprehensive lifestyle and business amenities. These include separate swimming pools for men and women, gymnasium, steam & sauna, children’s playroom, business amenities and more.

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Located in the contemporary business district of Olaya, this luxurious property features a stunning range of studio, one and two-bedroom apartments which are ideal for any discerning travellers – whether business or leisure.

Stylishly furnished and comfortable throughout, each contemporary apartment features a fully equipped kitchen, a sleek, en-suite bathroom and unrivalled city views of the magnificent capital. As a guest at Ascott, enhance your stay with great on-site facilities such as a gymnasium, multiple meeting rooms and a swimming pool.

Ascott Rafal Olaya Riyadh is located 22 minutes’ drive from King Khalid airport and offers an outdoor pool

as well as a gym. The venue is 3.7 km away from Old Dir’aiyah and 1.6 km from AlJawhara Grand Mosque. The hotel is set in a financial district of Riyadh. Ascott Rafal Olaya Riyadh is a short ride from Aqiq Park. Ascott Rafal Olaya Riyadh offers a spectacular view to its guests.

Ascott Rafal Olaya Riyadh is situated amongst two of the city’s tallest skyscrapers and is just a short five-minute drive from the King Abdullah Financial District. This popular district is where corporate travellers will find many multinational companies, international banks, and embassies.

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SWITZERLAND: THE LAND OF NATURE’S WONDERS One enormous playground for multi-generation families

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witzerland may be small, but it is a huge playground for families. Mighty mountains, deep gorges, vivid green meadows, mysterious woods, gushing waterfalls and a thousand lakes await exploration. This stunning backdrop enchants children, parents, and grandparents alike. Specialised family destinations, family activities and family hotels offer accommodation and adventure for everyone. Some of the most popular activities include the Wolli Adventure Park in Zermatt, the Fly-Line and toboggan run in Grindelwald, the Glacier 3000 in Vaud as well as kayaking in Interlaken.

The Luxury Network Magazine – KSA Edition presents Switzerland’s best elevated family destinations.

Zurich for families With its excellent infrastructure and everything within easy reach, Switzerland’s largest city is the perfect travel destination for families. Zurich offers a wide variety of cultural and outdoor experiences. Whether Zurich Zoo, with more than 4,000 animals, or the original FIFA World Cup Museum, Zurich has it all. Furthermore, the Lindt Home of Chocolate is a highlight for the entire family. Besides 56

an impressive chocolate fountain, chocoholics will also marvel at interactive exhibitions, explore a Chocolateria (where the world’s most delicious truffles and pralines are made), relax in a café, and shop at the largest Lindt chocolate shop worldwide.

Adventure and action in Interlaken A varied world of adventure and action awaits the entire family in the Holiday Region Interlaken. Tearing down the mountain on a scooter bike or taking a kayak out onto Lake Brienz, the region’s natural

beauty compels you to be active and explore. Climbing in treetops at the rope park, going on a treasure hunt, or exploring the Alpine landscape on family hikes and themed paths are just some of the activities the region has to offer. In winter, a tempting range of reasonably priced offers are available at the region’s charming family ski resorts.

Parks and playgrounds in Geneva From the unique carousel and the animals found in Jardin Botanique, through to the many big green shady parks with playgrounds and

free paddling pools, Geneva is full of places to sit or play. For a fullday adventure, Parc des Evaux features various attractions kids of all ages will adore. Other highlights in the area include so called “accrobranche” aka tree climbing adventure and barbecues in the park while the kids enjoy the huge areas to run around and play.

Everlasting snow on the Glacier 3000 in Vaud From the unique carousel and the animals found in Jardin Botanique, through to the many big green shady parks with playgrounds and free paddling pools, Geneva is full of places to sit or play. For a fullday adventure, Parc des Evaux features various attractions kids of all ages will adore. Other highlights in the area include so called “accrobranche” aka tree climbing adventure and barbecues in the park while the kids enjoy the huge areas to run around and play.

Italian lifestyle in Ticino Ticino, the southernmost region of Switzerland, is located only one hour drive from Milan. This is the region where Swiss quality meets Italian lifestyle. Famous for its lakes,

it is the ideal place for family holidays. Boat trips, visits to chocolate factories, theme parks, and falconry shows are only some of the proposals in the region. The Swissminiatur offers a tour of Switzerland in just one hour, or Tamaro Park for an adventure among trees! Favoured by a pleasant climate all year round, downtown Lugano is also known for its cafés, restaurants, and shops.

Ticino is a great place to experience the Swiss-Italian Dolce Vita.

try numerous sports as well as fun activities, for example at Alaïa, the biggest action sports centre in Switzerland. Furthermore, kids can perfect their football skills, get a hit of adrenaline thanks to mountain biking, try wakeboarding, enjoy a fun forest aerial adventure, try summer activities such as paddle boarding, learn the art of cheesemaking on the alp, build a cabin, improve their foreign languages, or even try climbing.

Summer camps and courses in Crans-Montana

Multi-generation holidays in Davos Klosters

During the summer, children can take part in various camps or courses in the magnificent Crans-Montana region. They can

In Davos Klosters one is not too young for holidays – everyone is welcome, and no one is left behind, even on multi-generation holidays.

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Davos Klosters is transformed into one big adventure playground for families. The holiday destination Davos Klosters offers a total of 700 experiences and more than 60 activities for overnight guests all summer long. Davos Klosters has the “Family Destination” seal of approval, which distinguishes holiday resorts that tailor their offers specifically to the needs of children and their accompanying persons.

Visit the birthplace of Heidi in Graubünden Nostalgic childhood memories are brought back to life at the Heidi Village in Heidiland - the setting of the iconic children’s storybook, Heidi.

Nestled in the foothills of Maienfeld, families can ride by horse and carriage through rolling green meadows before immersing themselves in the Heidi Village. In the village, visitors can explore the hobby farm, the quaint gift shop and Heidi’s home—an authentic Walser hut renovated and converted into a museum. Another highlight which adds to the experience is the feeding of the goats.

Tobogganing in Grindelwald The Pfingstegg is Grindelwald’s vantage point. Accessible by cable car 58

within 5 minutes, it is a true paradise for families. Guests will find a beautiful playground, a nice mountain restaurant with a terrasse, a great view onto Grindelwald, and a toboggan run as well as the Fly-Line.

The Fly-Line let adventurer float through the forest like birds. Gently and silently, guests can pass rock faces and watercourses.

Andermatt Holiday Region The Andermatt Holiday Region lies in the heart of the Swiss Alps. A very popular family activity is a trip to the nearby Gütsch excursion mountain, where the Michelin-starred restaurant Gütsch is located at 2,340m Altitude. The spectacular view from the sun terrace towards the Swiss Alps and the Ursern Valley makes a stop at Restaurant Gütsch

a unique experience. To make your stay in Andermatt a definite highlight, staying at the Chedi Andermatt is highly recommended.

Funventure in Zermatt In the Wolli adventure park at Sunnegga, little explorers play at and in Lake Leisee. Curious sleuths go on a treasure hunt or explore one of the numerous themed trails that have interesting stories to tell.

Those who dare can pick a path on the via ferrata, test their skills in the rope park or race down to the valley on a Kickbike. Matterhorn family resort, guaranteeing unforgettable experiences for the whole family in the healthy Alpine air. Thanks to the Wolli Card children up to the age of 9 years benefit from special deals.

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DIOR OR The Capsule Collection at the enchanting pop-up store in Riyadh: A glowing symbol of Dior’s sparkle.

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old has always been a symbol of the House’s timeless audacity and creativity. As a tribute to this unique, precious Dior fundamental, Maria Grazia Chiuri reinterprets, season after season, the Dior Or capsule, composed of iconic models enhanced with dazzling touches.

This exceptional line has been unveiled through a series of enchanting popup stores inclusive of Riyadh’s Centria Mall. The spellbinding boutiques will feature exclusive pieces such as Lady Dior and Lady D-Joy bags in sequins, J’Adior pumps adorned with cannage and a lurex trouser suit.

Maria Grazia Chiuri pays homage to this most unique and precious of the House’s fundamentals, with a Dior Or capsule collection of timeless Dior models gilded with sparkling touches.

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Runway À La Mode Exceptional fashion pieces – from dresses to blouses – are available in a palette of luminous colors, ranging from metallic blue to gold. Bags – such as the Lady D-Lite, or the Dior Book Tote – are reinterpreted in soft hues, while the indispensable Lady Dior, along with its horizontal D-Joy version, both don a multicolored iridescent finish.

Shoes – like the J’Adior pumps and D-Connect sneakers – are also made ever more sublime with shimmering ornaments, while a generous selection of accessories enrich this dreamy, romantic universe, infused with the irresistible Dior style.

A true homage to dreams and magic.

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ZUHAIR MURAD Discover Spring/Summer ’22 Couture Collection Time Jewels Joyaux du Temps

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hat can we conceive of that’s more extravagant than visions of lost treasures of gold and precious stones hidden in ancient galleons lying at the bottom of the sea?

At the dawn of 2022, at a time when the world appears to hold no more enigmas or secrets, Zuhair Murad transports us to a universe of mysterious hidden islands and revives the grandeur of the age of navigating the high seas.

More than three centuries after their last voyage across the oceans, sensual pirates bedecked with ornate jewels emerge from a spectacular wreck to set off once more to conquer uncharted lands.

The silver embroidery on their outfits has darkened, in striking contrast to the tangles of gold chains and pearls slung from their slender waists. The designer has envisioned for them a wardrobe at the crossroads of the Grand Siècle and the digital era.

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To help them find their bearings in our wondrous era, he furnishes them with time-worn navigation charts elucidated with lavish embroidery on ball gowns, or in tattoos on tulle, an art in which we perceive his signature, with the navigation routes

intersecting in magnificent golden contours and forming constellations.

In an all-encompassing palette dominated by the aged pink of maritime dawns, the pallid red of canopies faded by sun and salt, the sand of beaches and deserts, and the rust of oxidized metals, along with traces of the blue or green of the water when it reflects the sky, brocades and embroideries bring back to life the flamboyance attenuated by the passage of time.

Spring Summer 2022 Haute Couture Collection takes us back on a quest for the intrinsic, to the notion that nothing is ever lost and that everything is waiting patiently to emerge once more beneath the sun of the brightest day.

Accessorized with double leather belts that form a corset, tricorn hats and turbans, as well as jewels incorporated into the fabrics, the collection presents a flurry of pleated organza shirts with balloon sleeves, brocade waistcoats, midi skirts in sunray-pleated lamé fabric, cascades of tulle enveloping shorts, long dresses in silk chiffon, jumpsuits and fitted jackets in crepe cady.

A genuine invitation to a hunt for buried riches, the Zuhair Murad

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R ALPH LAUREN SS22 WOMENSWEAR COLLECTION Ralph Lauren celebrated the launch of the Spring-Summer 22 Womenswear Collection with an homage to Central Asia.

Prints and patterns from the Spring-Summer 22 Collection are inspired by both a modern spirit and designs traditional to Uzbekistan, Tajikistan and cultures

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throughout Central Asia. The interwoven global history of Ikat techniques – from as early as the 10th century – hold cherished historical symbolism and varied origins across cultures in the Middle East, Asia, Africa and Latin America.

The latest collection by the beloved American icon brings a bold palette and coastal ease to his signature Western romance. On cue, find his wardrobe classics—think: clean safari-inspired shirting, plaids, and robe-style chunky cardigans—paired with ikat-printed dresses and skirts (some heightened with sequin embellishments) in gauzy and lightweight, free-flowing silhouettes that’ll carry you from spring break well into summer.

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HONAYDA THE BRAND WITH A MISSION: EMPOWERING WOMEN

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onayda’ is the Arabic word for a sword’s sheath, symbolizing the combination of strength and protection that appropriately sum up the designer’s outlook on life and business alike.

A mother, artist, philanthropist, and businesswoman, she is maintaining strong links with her heritage and culture while living resolutely in the present. Her creations have reached the likes of celebrities such as Naomi Campbell, Priyanka Chopra and closer to home Fatima Al Banawi or Hend Sabri, the Saudi Arabian creative is quickly becoming the go-to designer for international A-listers.

Taking us on an artistic journey in between attractive drawings and structured silhouettes, the Fall/ Winter 22 new collection ‘A Charm From Afghan’ features the signature HONAYDA powerful neat lines alongside curved cuts, to translate the Afghan woman’s dual personality; the soft and the powerful. ‘This collection is Tribute to all women overcoming physical, psychological, societal boundaries, each fighting their own battle’ she states.

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In an exclusive interview for The Luxury Network Magazine – KSA Edition, Honayda Serafi talks to Narges Raiss, editor-in-chief of the publication, about her new collection ‘A Charm From Afghan’, her achievements, her vision for her country and how this collection is an homage to the indescribable strength of women around the globe.

1- What is the ethos behind the brand?

HONAYDA was born for a single mission: Empowering women. The brand was raised and nurtured in a way to have a cause, to be a brand with a voice. I believe in always raising the bar. Increasing the competitiveness of an international Saudi female designer on the local market leading the change in the perception of the local and regional public towards a Saudi brand.

2- Fashion designer, sculptor, and poet – how does your artistic side come into play in your work?

I grew up within a family deeply connected to art in all of its forms, which plays a big role in my design inspirations. Having travelled a lot as well in the Kingdom exploring its diverse beauty and heritage, and also internationally, I always thrive to bridge different cultures through my designs. Most importantly, I aim

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to document historical moments through my collections, creating special embroideries, unique colour combinations, and contemporary cuts. I get insights from every singly detail in my daily life.

3- Tell us more about your aesthetics and your vision for your brand.

My creations are meant to the woman looking to be comfortable in her clothes yet feminine, powerful and trendy. I create silhouettes that complement the female figure, that flatter her confidence and suit different cultures. The style is simple yet carries inside it all the complexity required for a woman to stand out. HONAYDA aims to be a leading international brand competing both regionally and internationally.

4- Fashion is very competitive industry; how do you stand out in an already saturated market?

Longevity in fashion is a topic that I particularly pay attention to and thrive to achieve, which is empowering both generations of artists.

Getting inspired by old artists that have created the fashion heritage, modernizing it and passing it on to the young generation of designers, to encourage the preservation of our heritage. This balance between past and future gives HONAYDA

the tool to have wider geographical reach and outstanding positioning.

5- You became the go-to designer for global celebrities, tell us more about how did that happen?

Seeing my pieces worn on the red carpet by international top celebrities is always an amazing feeling. It comes as a recognition to all the efforts and hard work behind the brand. Priyanka Chopra, Shay Mitchell, Brooke Shields, Nicole Scherzinger as well as Hend Sabri, Dorra Zarrouk, Yousra, and Laila Eloui to name a few are some of the successful beautiful women who wore HONAYDA creations. Having a brand with a mission that persistently empowers women through its different activities, is what also encourages all those wonderful women to want to be part of the HONAYDA community.

6- How each one of these international exposures impacted your career?

It has definitely given the brand more exposure and highlighted its powerful story. The brand grew gradually on both levels, regionally and internationally with more eyes being curious about it. This became the catalyst of my continuity especially when aiming to promote the Saudi heritage as a signature in my

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designs. I take it as a responsibility on my shoulders which I proudly carry.

7- What are the key factors behind your popularity locally and globally?

Having a story that is relatable worldwide, locally and regionally, regardless of the culture, race, or background.

8- How do you define Saudi Arabia’s fashion scene?

We are witnessing an amazing growth in the fashion sector currently in Saudi Arabia. Our land is rich in talents, and the Ministry of culture alongside the Fashion commission are developing a number of programs that are promoting fashion in the Kingdom; I see it as a thriving era for the Saudi fashion.

9- Tell us about your experience working on the various collections you have spearheaded?

Since the creation of HONAYDA, every season I tell the story of a powerful woman who marked the path of history and highlight historical events whether with a full collection on custom designs. The latest FW22 collection ‘A charm from Afghan’, pays homage to the Afghan woman’s strength, who has the will and determination, who has passed

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through all the difficulties to start the journey of new heights by surpassing challenges.

In relation to some of the Kingdom’s milestones, the HONAYDA Spring Summer 21 collection was actually inspired by the late judge Ruth Bader Ginsburg, of the most powerful figures at the US supreme court.

The collection was also a tribute to women finally having their place at court in Saudi Arabia.

Another capsule that marked a historical moment of the Kingdom as well, was the Driving Force collection, created and launched to celebrate the earned right of Saudi women to drive.

10- Can you talk us through your process in decision-making for collaborations?

Every collaboration serves a specific purpose. The latest collaboration with Chaumet for instance, was an amazing journey bridging two cultures each in their exceptional heritage and combining them to create a unique wedding gown.

And in September 2021, on the occasion of the National Saudi day, I worked closely with the children from Al Oula NPO to create an exclusive collection using their own drawings where we aimed togeth-

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er with Al Oula, to raise funds that support the organization’s families by fostering the creativity of the kids and promoting their talent.

11- What is your favorite part of the job?

There are different aspects of the job, that make me love what I do.

The challenge of creating something new has its own excitement.

And being able to spread messages, as well as having an impact on people’s lives through my brand is also a blessing; specifically, the philanthropic activities done in collaboration with the number of NGOs that I support such as Al Oula NPO, Ishraq to name a few.

12- What are you the proudest of, career wise?

Every step in my career is a milestone that I celebrate. Being on the cover of Forbes Magazine and nominated for 3 years in a row on the list of ‘100 women behind middle eastern brands’ was a very proud moment.

Another moment was having my photo posted on the Ministry of foreign affairs website on the international women’s day; it was something unforgettable to me. The collections that come to life after months of preparations, are also every season, a proud achievement.

13- What is one piece of advice that you live by and who gave it to you?

Humility, honesty, and gratitude, are values that my parents raised me to and that I have passed on to my children. We are all born under the same sun, and whatever the future holds for each one of us, is something of complete mystery.

14- Whenever you travel abroad, what reactions or feedback do you receive from foreigners?

I love my country, and I act as an ambassador to my country abroad, I am always shedding the light on our heritage which receives much appreciation from foreign cultures discovering our rich land in diverse natural beauty, art and civilization.

15- What is your vision for your company?

HONAYDA isn’t just a clothing brand, when I first launched it, I dreamt it to become not only an international player on the fashion scene (being a Saudi female fashion designer), but to also create a movement and a community regionally and internationally to the strong, powerful and independent women.

Interview conducted by Narges Raiss

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JUDE LAW AND RAFF LAW FOR BRIONI

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rioni is pleased to introduce its Spring/Summer 2022 campaign starring House ambassadors Jude Law and Raff Law. Shot by Craig McDean in London, the campaign marks two special moments; The Laws debut for the House, and the first time they share a stage.

Featuring stills and video, the campaign offers a unique insight into how the duo warm-up and practice their craft, documenting the two actors as they interact with an authenticity of spirit, a passion for storytelling, and their natural intimacy.

Dressed in key pieces from the Spring/Summer 2022 collection,

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Runway À La Mode

the Laws reimage Roman dressing, showcasing a versatile wardrobe of effortless silhouettes interwoven with fine quality tailoring on which the House heritage is built.

Brioni has a longstanding affinity with the world of acting. Much like tailoring, acting is an art form that requires dedication, precision, practice, and where interaction takes the performance to the next level.

‘There is an interesting synergy between clothing and acting. Working with Brioni on this campaign, we had the chance to explore both artistic forms.’

Jude Law

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All Things Beauty

MAISON FR ANCIS KURKDJIAN DISCOVER THE NEW OUD SATIN MOOD COLLECTION

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reely inspired by oud wood from Laos, one of the most precious ingredients used in perfumery, Francis Kurkdjian created OUD satin mood in 2016 – an eau de parfum whose enveloping, shimmering sillage evokes the pleasure of nestling into a delicate piece of flowing satin. This seductive, mysterious creation conveys oud’s intensity and sensuality in a quintessential French composition whose major and minor accord strike a perfect balance.

This year’s OUD satin mood collection has been enhanced with new fragrance rituals for your skin and home.

For the first time, the 200ml OUD satin mood eau de parfum bottle features a mashrabiyainspired decor.

Delicately hand-engraved by the artisans of a Parisian workshop, this objet d’art – produced in a limited edition of only 350 pieces – required eight hours of skilled craftsmanship to adorn both sides of the deep blue bottle. Each one is unique and bears witness to outstanding artistic savoir-faire.

The extrait de parfum version of OUD satin mood magnifies the fragrance’s generously sensual and gourmand sillage. The woody, leathery accents of oud from Laos, personally selected by Francis Kurkdjian, blend with an abundance of roses and spices to create the impression of a shimmering piece of fabric. Presented in a portable roll-on format, this precious elixir can be applied to the inside of the wrists and elbows, the nape of the neck, where it will release its amber, woody, floral notes on contact with the skin. The rich, silky texture will be absorbed instantly, creating a long-lasting sillage.

A spark is all you need to envision divine splendour from the comfort of your home. The OUD satin mood candle releases a fragrance blending the depth of oud wood with the sensuality of roses and the delicacy of violet softened by a generous amber-vanilla accord.

This scented candle comes in a handcrafted jar made of bisque porcelain from Limoges, the perfect vessel for this mineral and vegetable wax of French origin.

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All Things Beauty

PENHALIGON’S – TRADE ROUTES EMBRACE THE JOY OF GIVING WITH TRADE ROUTES FRAGRANCES FROM PENHALIGON’S

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ourney to a bygone era of exploration and daring discovery with these exotic perfumes.

Trade Routes is infused with the vast array of decadent ingredients that arrived into the London docks at the end of the 19th century.

Trade Routes treasures from afar return to Penhaligon’s Port with a mysterious gift. Heady rose, grapefruit and Levantine spices lace like lovers as perfumed hands tousle one’s hair.

The Queen of Cities, Constantinople. Opulent iris, borne upon the Bosphorus, mingles with earthy moss along the shore. Then, night falls, as a warm rush of vanilla emboldens the senses. A mysterious rose one can’t quite put their finger on sets the scene, with three divine variations.

The iconic Halfeti, where grapefruit and Levantine spice tangle in the moonlight. Halfeti Leather sees

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bergamot, leather and oud mingling in the heady haze of the bazaar and, if we may be so bold, the triumphant trinity concludes with dried fruits and spice with Halfeti Cedar.

The moreish Damascena rose of Cairo unfurls with patchouli and labdanum, transporting the senses to the rich majesty of ancient Egypt. Empressa offers a fresh scent with blood oranges and lavish peach, and finally Babylon, inspired by the mystical hanging gardens of Mesopotamia, drips with divinity, saffron and spice.

A fragrance given is happiness shared, and Ramadan is nothing if not an opportunity for generosity. So, rally the senses and, while you’re at it, the loved ones! What the eyes cannot see, the nose must divine in the most unique gifting display Penhaligon’s is yet to concoct.

Your nearest and dearest shall gasp with delight as you reveal a vessel filled with hidden wonders. With twelve concealed delights, each and every one of your kin can rummage inside and select a gift bag to leave them giddy. Splendid scents and oh-you-shouldn’t-haves await!

Penhaligon’s exclusive Ramadan Gift Wrapping options are as fetching as a night under the stars.

In fact, they’re inspired by just that. Handsome gift boxes in blue and gold, adorned with the crescent moon and lustrous stars. Dress your gifts in attire that’s fit for the occasion and, for those whose appearance is of the utmost importance, treat them to a luxurious handkerchief and an exclusive Travel Atomiser so they’re never caught out.

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All Things Beauty

GUERLAIN

THE FRENCH HOUSE RELEASES ORIENTAL FRAGRANCE “EPICES EXQUISES”

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he century-long love story between the iconic French house and the East continues. Guerlain’s Master Perfumer Thierry Wasser takes us on an olfactory journey to Orient through EPICES EXQUISES, an explosion of precious spices at the heart of this “woody, spicy, smoky” scent.

“With Épices Exquises I wanted to re-transcribe the surprising scent of the irresistibly spicy cardamom coffee I’m given every time I visit the Middle East. This coffee’s unique blend of spices fills my memory with deliciously contrasting sensations: at the top, fresh accents of cardamom mingle with a warm, peppery, sensual base. It’s an intoxicating fragrance.” – Thierry Wasser, Guerlain Master Perfumer.

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This year, Epices Exquises comes in a precious gem-like package created by Calligrapher Tarek Benaoum, reinterpreting the iconic Guerlain Double G on an ochre and gold bottle reminiscent of the warmth and riches of the East.

For Delphine Jelk, the house perfumer who contributed to the creation of this latest opus, Epices Exquises is “a creation that breathes both warmth and coolness, as the freshness of cardamom spices and pink pepper come into contact with fiery black pepper with oud and patchouli notes.”

Together, the sublimely surprising contrast between warmth and freshness and the explosion of noble spices leave an exquisite scent on the skin. An iconic bottle with added opulence and shimmer.

Ochre shades that echo desert sand dunes adorn the sophisticated label ornamentation and dress the bottle with a warm elegant shimmer all the way up to the tie that adorns the bottle’s legendary cap.

This year, Absolus d’Orient comes in an even more precious gem-like package than ever as the iconic bottle comes illuminated with a strikingly sophisticated translucent lacquer effect. Each of the fragrances in the collection showcases its own transparent colour that evokes the riches of the East.

Part of the ABSOLUS D’ORIENT collection, Epices Exquises is available from April 2022.

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All Things Beauty

CHRISTIAN LOUBOUTIN AN ICONIC MAKE-UP COLLECTION AND FRAGRANCES

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hristian Louboutin is known the world over as an artist and craftsman with a true passion for shoes. And Christian Louboutin also understands the bold, transformative power of a stroke of red lipstick and nail colour. After all, a chance encounter with red nail polish in 1992 is what inspired the creator’s now iconic red-lacquered soles, and ultimately began his journey into beauty. Established in 2014, Christian Louboutin Beauty (CLB) presents bold collections for lips, nails and eyes, as well as fragrances. The range reflects the same playful wit, passion and innovation as Christian Louboutin’s prolific collection of women’s and men’s shoes, handbags and small leather goods.

This Holy month, celebrate generosity and togetherness by gifting your loved ones makeup and fragrance treasures featuring the 82

Christian Louboutin beauty Ramadan design on a customised sleeve.

Discover Christian Louboutin magic beauty tricks to illuminate your festive gatherings with an exclusive look: Brighten your eyes in an instant with the eyeshadow Abracadabra La Palette Rouge Follies.

Define and enhance them with Oeil Velours Velvet Eye Definer in khol and Brow Definer.

Boost your radiance with highlighter and blush Abracadabra La Palette So Privé. Add intensity with Matte Fluid Lip Colour in Patibaba – and don’t forget the matching Nail Colour.

Complete this makeup look with a spray of Loubicharme. This opulent, Aromatic Chypre matches the freshness of geranium and rose with the intensity of incense and patchouli. A magical combination for this meaningful time of year.

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On the Lookout

AQUAZZURA X BROWN’S

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Head Over Heels with Aquazzura

tep into Aquazzura crystal shoes as Brown’s: The Rocco Forte hotel kicks off in style with its new suite experience and pop-up at The Donovan Bar, in collaboration with luxury Italian women’s footwear brand Aquazzura, marking the new season of London’s musical scene.

Exuding a modern, alluring elegance, Aquazzura’s footwear collections have become instantly iconic since their debut in 2011. Exquisitely handmade in Italy with a particular focus on comfort and wearability, owner and founder, Edgardo Osorio’s, creations combine luxury and craftsmanship with an innovative design, sophisticated embellishments, and

vibrant colour palettes. From the signature seasonal collections to exclusive collaborations and bespoke creations, Aquazzura shoes can be seen on the feet of trendsetters, Hollywood stars, European royalty and fashion insiders all around the globe.

Aquazzura’s creations combine both luxury and craftsmanship with a particular focus on comfort and wearability. Each pair of Aquazzura shoes boats innovative design, sophisticated embellishments, and vibrant colour palettes.

Both Aquazzura and Brown’s Hotel share a corresponding design philosophy of providing unparalleled comfort and style for their clients,

so it is with great excitement that the two brands have come together to create the ‘Head over Heels with Aquazzura’ package. Aquazzura’s story of creating magical footwear, a brand favoured by many celebrities and fashion stars from around the world, including Meghan, Duchess of Sussex and Olivia Palermo and more recently featured in the ‘Sex And The City’ spin off, worn by Carrie Bradshaw. Founded by Edgardo Osorio in 2011, the brand will be celebrating 10 years during 2022 coinciding with a yearlong celebration of Brown’s Hotel 185th Anniversary.

Guests who book the Brown’s ‘Head over Heels with Aquazzura’ can choose either a one- or two-night stay in one of the hotel’s beautifully appointed suites. During their stay guests will be treated to a variety of bespoke experiences from the dedicated team at Aquazzura’s flagship store on Albemarle Street, just moments away from the hotel. One such experience will include a bespoke in-suite design consultation and shoe fitting. Guests will also receive an exclusive invitation to visit the Aquazzura store after hours for a VIP shopping experience as well as a pedicure at The Spa at Brown’s.

What’s more, The Donovan Bar, Brown’s stylish den, will display three of Aquazzura’s finest shoes from its latest collection, the Plexi Sandal 105, Temptation Crystal Sandal 105 and the Seduction Crystal Pump 105.

These three pairs of stunning heels will be dotted around the bar allowing guests to admire the shoes whilst indulging on delicious sips.

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On the Lookout

Aquazzura’s collections are now available at over 300 top retailers in 58 countries, online at aquazzura.com, and at flagship boutiques in Florence, London, New York, Miami, Doha, Dubai, Milan, São Paulo, and Capri.

Brown’s Hotel is quintessentially British with a hint of the unexpected. London’s first hotel boasts 115

authentically designed rooms and suites designed by Olga Polizzi. Each pays tribute to the hotel’s illustrious heritage and world-renowned charm. The Kipling Suite, the jewel in Brown’s crown of suites, honours Rudyard Kipling who famously wrote ‘The Jungle Book’ at the hotel. Home to some of London’s finest dining experiences, Brown’s signature Donovan Bar takes inspiration from its

namesake, iconic 1960’s photographer Terence Donovan; Charlie’s, the restaurant, serves contemporary British fare with European influences; and The Drawing Room, where Queen Victoria took tea, honours the quintessentially British custom of serving traditional afternoon tea.

Where history endures and the legacy continues.

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FBC LONDON LUXURY FURNITURE BRAND LAUNCHES OUTDOOR COLLECTION FOR SPRING 22

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aunched in 2013 by award-winning international interior designer Fiona Barratt Campbell, FBC London is renowned for its impeccably crafted, meticulously detailed, and luxuriously defined furnishings.

Fiona’s designs are born from a passion to create elegant, timeless pieces of diverse materiality that are heavily inspired by history and the colours and textures of nature.

The signature FBC London style also draws on Fiona’s seventeen years of experience leading Fiona Barratt Interiors and creating exquisite spaces for high-profile, global private clients.

“At FBC London, we aim to create ‘antiques of the future’. Each piece is made by a variety of artisans and craftsmen using both modern and traditional techniques with a 88

varied palette of materials and textures. I’m immensely proud to say that many of our products are still manufactured in the northeast of England, within a few miles of where I grew up, but that our aesthetic is appreciated by clients around

the world.” Fiona Barratt Campbell Expert British craftsmanship lies at the heart of the design process at FBC London. Each piece - the indoor collections include sofas, dining chairs and tables, coffee and oc-

casional tables, armours, beds and bedside furniture - is made using only the finest materials. Cutting-edge creativity and innovation of craft ensure that all FBC London pieces embody beautifully balanced and textured design.

On the Lookout Following the successful launch of sought-after indoor collections including Rain, Column, Aurora and Byethorne, FBC London has most recently created a brand-new range of outdoor furniture. This collection was also brought to life in response to a shift in demand over the past two years for usable, luxurious outdoor living spaces and furniture that brings timeless elegance outdoors.

Handcrafted for city, country, beach, ski and yacht living, each piece of the new outdoor collection has been constructed using high performance materials made to withstand all climates, with durability and practicality in mind. The more delicate materiality and brighter colourways are representative of warmer

climes and lighter summer months, although a bronze finish is also available as standard.

‘In recent years, our gardens, terraces and balconies became multi-functional, doubling up in some cases as home offices, gyms, yoga studios

and dining spaces, and so the barriers between indoor and outdoor have become seamless. Tried and tested in my own garden with friends and family last summer, our new outdoor range allows you to entertain al-fresco all year round.” Says Fiona Barratt Campbell.

FBC London’s pieces can be found in homes, hotels and yachts around the world, from townhouses in London, country estates in Northumberland and the Lake District to private residences in the US, the Middle East, Rome and Hong Kong.

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3,2,1 QOSM The newest must-see museum in the region, with Saudi Arabia qualified to the FIFA World Cup 2022, supporters will massively converge to visiting the sport hub in-between matches 3-2-1 is the latest member of the Olympic Museums Network and one of the world’s most innovative and technologically advanced museums dedicated to sports, offering an unforgettable and inspiring interactive journey through the history and legacy of sports around the globe and the Olympic Games.

Through its interactive spaces and programming, 3-2-1 aims to inspire 90

and engage its visitors and encourage the public to participate in sports and physical activity. Designed by Spanish architect Joan Sibina, the museum is approximately 19,000 square metres—making it one of the largest of its kind—and is built onto Khalifa International Stadium, part of Qatar’s Aspire Zone Foundation. The Stadium, originally constructed in 1976, will

host FIFA World Cup Qatar 2022™ matches.

The Museum’s unique exhibits and remarkable collection present the role of sports as one of the most significant cultural developments, the history and contemporary significance of the Olympic Games, the stories of sporting heroes around the world, and the inspiring

story of the development of sports in Qatar and explore the massive impact of mega events hosted by Qatar in recent decades. The interactive experiences in 3-2-1’s “Activation Zone” promote sports across Qatar, inspire future talent, and

encourage the adoption of healthy and active lifestyles for all. 3-21 comprises seven gallery spaces housing objects from around the globe, from the origins of sports to the present day. The galleries–organised under the direction of Kevin Moore, PhD, Deputy Director of Curatorial Affairs–include notably amongst others: “World of Emotion,” the first gallery space visitors will encounter, serves as the Museum’s reception area and lobby. It provides an overview of the Museum’s themes and the central role of sports in Qatar.

“A Global History of Sport” is a journey through the history of sports across the globe from ancient to modern times. The gallery includes nearly 100 objects and reproductions, ranging from the 8th century BCE to the early 20th century, accompanied by graphics, audio-visual and interactive digital elements. The gallery is organised into geographic and thematic sections, focusing on different historical 91

periods in Europe, Asia and Oceania, the Americas, Africa, and the Middle East.

“Olympics” takes visitors from the ancient Olympic Games through to the birth of the modern Olympics and their growth and significance today. The gallery features a display of every torch from the Summer and Winter Olympic Games from 1936 onwards. Within the gallery’s Olympic Theatre is an immersive video that tells the story of the birth of the modern Olympics and introduces the geopolitical, social, and technological factors that enabled individuals, most notably Pierre de Coubertin, to revive the Olympic Games.

“The Hall of Athletes” is a celebration of sporting heroes from around the world. Here visitors can meet heroes, old and new, and be inspired and amazed by their journeys and achievements. Across three floors, this gallery will profile 90 athletes from across the world and the 20th and 21st centuries, representing a wide range of 92

international sports. Included will be a series of eye-catching displays, each focusing on a different athlete and will include informative text as well as intriguing or awe-inspiring objects (both historic and replicas).

The “Activation Zone” promotes physical activity and encourages the adoption of healthy and active lifestyles. Visitors are invited to walk through six spaces that evoke landscapes. As they discover the

park, the market and desert, the beach, city and finally the arena, visitors will participate in a variety of fun challenges.

The Museum is built onto the side of Khalifa International Stadium.

The design by Spanish architect Joan Sibina comprises two buildings: a main structure that follows the arc of the Stadium, and an attached round access building inspired by the Olympic rings.

RALLY JAMEEL Royal backing of the historic rally under the patronage of Her Royal Highness Princess Reema bint Bandar bin Sultan bin Abdulaziz Al °ŀÏ˂ èēį˂ °ŀÏó˂ į°Èó°ʹij˂ ŢįijĻʮÓŔÓį˂ ŕēċÓČʮēČąŗ˂ċēĻēį˂ÓŔÓČĻʑ

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}°ąąŗˉ O°ċÓÓąˉ óijˉ óČóĻó°ĻÓÏˉ Èŗˉ ÈÏŀąˉ T°ĻóèˉO°ċÓÓąˉZēĻēįijˉʯ ēŗēĻ°ʰˉŕïóÉïˉ ï°ijˉÈÓÓČˉ°ÉĻóŔÓąŗˉóČŔēąŔÓÏˉijóČÉÓˉĻïÓˉ }°ąąŗˉ O°ċÓÓąˉ óijˉ °ˉ Č°Ŕóé°ĻóēČ°ąˉ į°ąąŗʙˉ ÈÓéóČČóČéˉĻēˉÏÓąóŔÓįˉ°ˉĻįŀąŗˉŀČóĮŀÓˉ ijēˉČēĻˉÏÓijóéČÓÏˉ°ijˉ°ˉijĬÓÓÏˉĻÓijĻʘˉ ïÓˉ °ČÏˉ ïóijĻēįóÉˉ ċēĻēįijĬēįĻˉ ÓŔÓČĻʙˉ įÓʵ ÉēċĬÓĻóĻēįijʙˉŕïēˉį°ČéÓˉèįēċˉÉēċʵ óČèēįÉóČéˉ °ŀÏóˉ į°Èó°ˀijˉ Ĭą°ÉÓˉ ēČˉ ĬąÓĻÓˉ ÈÓéóČČÓįijˉ Ļēˉ ijÓ°ijēČÓÏˉ į°ąąŗˉ ĻïÓˉ éąēÈ°ąˉ ċēĻēįijĬēįĻˉ ċ°Ĭʘˉ ïÓˉ ŔÓĻÓį°Čijˉèįēċˉ°ąąˉēŔÓįˉĻïÓˉŕēįąÏʙˉ Č°Ŕóé°ĻóēČ°ąˉ ŕēċÓČʵēČąŗˉ į°ąąŗˉ ēį é°ČóŞÓÏˉ Èŗˉ °Ăï°ijï°Èˉ ZēĻēįʵ ijĬēįĻijʙˉóijˉ°ąijēˉĻïÓˉŢįijĻʵēèʵóĻijʵĂóČÏˉ °ijˉóĻˉèēąąēŕijˉĻïÓˉQóČéÏēċˀijˉïēijĻóČéˉ ēèˉĻïÓˉ °Ă°įˉ}°ąąŗˉą°ijĻˉO°Čŀ°įŗʘˉ ïÓˉ ċ°ÿēįóĻŗˉēèˉĻÓ°ċijˉÓČĻÓįÓÏˉ°įÓˉèįēċˉ °ŀÏóˉ į°Èó°ʙˉ ÈŀĻˉ ĻïÓįÓˉ °įÓˉ °ąijēˉ ÉēċĬÓĻóĻēįijˉ Ļ°ĂóČéˉ Ĭ°įĻˉ èįēċˉ ĻïÓˉ ČóĻÓÏˉ į°Èˉ $ċóį°ĻÓijʙˉ aċ°Čˉ °ČÏˉ $éŗĬĻʙˉ °ijˉ ŕÓąąˉ °ijˉ ĻÓ°ċijˉ èįēċˉ $ŀʵ įēĬÓˉ°ČÏˉĻïÓˉ ʘˉCČˉĻēĻ°ąˉɽʁˉÉēŀČʵ ĻįóÓijˉèįēċˉèēŀįˉÉēČĻóČÓČĻijˉ°įÓˉįÓĬʵ įÓijÓČĻÓÏˉ óČˉ ĻïÓˉ į°ąąŗʙˉ ċ°ĂóČéˉ }°ąąŗˉ O°ċÓÓąˉ°ˉĻįŀąŗˉéąēÈ°ąˉÓŔÓČĻˉèēįˉĻïÓˉ QóČéÏēċʘ

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We build something remarkable into your travel experience. You. For nearly 60 years, Abercrombie & Kent has been creating inspiring luxury adventures on all seven continents in the world’s most remarkable locations, sharing rare encounters and unique cultures.

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RIYADH TRAVEL FAIR RETURNS TO SAUDI ARABIA AFTER A TWO-YEAR PAUSE The Kingdom’s three-day travel trade fair will be held 22-24 May, 2022 at the capital’s exhibition center, RICEC

T

he Riyadh Travel Fair (RTF) is coming back to Saudi Arabia, and it’s coming back bigger than before. The news was announced today by ASAS Exhibitions; the official organiser of the travel and tourism event that has otherwise been held annually since 2009.

The 12th edition of the Fair will be held after a two-year-long hiatus due to the Covid-19 pandemic, and will open its doors to exhibitors, trade visitors and travel enthusiasts from 22-24 May, 2022. The threeday fair will be held for the first time at the newly developed exhibition center; Riyadh International Convention & Exhibition Center (RICEC).

Demand from exhibitors to participate in the event has been extremely strong, with most of the available spaces fully booked. Some spaces do remain available however, which 98

once finalized will see more than 300 participants representing tourism boards, airlines, Destination Management Companies (DMCs),

hotels and resorts, and tour operators from over 40 countries in attendance.

A key theme at Riyadh Travel Fair 2022 will be ‘Safe & Meaningful Travel Following a Covid Pandemic World’. Through various platforms a number of networking events and business opportunities for participants will be held over the course of the three days, as well as providing an opportunity for exhibitors to meet with Riyadh’s travelling public and popular influencers and media representatives.

Organised for the first time in 2009, the Riyadh Travel Fair has been able to establish itself as a leading travel trade and consumer exhibition within the region.

30% of exhibitors hail from the Middle East and North Africa region, making the mix of exhibitors extremely international. Other regions well represented include East Asia and Europe.

Riyadh Travel Fair 2022 is open to tourism professionals and to the general public. The event is considered an ideal platform for trade professionals and travel enthusiasts seeking interactive experiences, detailed travel information and promotional offers from some of the most popular destinations around the world.

15 new destinations and companies are participating for the first time in the annual exhibition, including representatives from Thailand, South Africa, Azerbaijan, Mauritius, Maldives, and Philippines among others.

“We are so glad to be back!”, stated Bander Algryni, General Manager at ASAS Exhibitions.

“It is great to see the desire for travel returning with such force and resilience and the inclusion of new participants and new events to the coming RTF editions. It will be a whole new experience for both exhibitors and visitors alike, that celebrates the world of travel.”, he continued.

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SAUDI CUP 2022 THE MOST EXPENSIVE IN THE HISTORY OF WORLD HORSE RACES

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is Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Deputy Prime Minister and Minister of Defence, the third edition of the “Saudi Cup” race, which is the most expensive in the history of world horse races at King Abdulaziz Equestrian Square in Riyadh.

Upon his arrival, HRH Crown Prince was received by Prince Faisal bin Bandar bin Abdulaziz, Governor of Riyadh Region, and Prince Abdullah bin Khalid bin Sultan bin Abdulaziz, Saudi Ambassador to Austria, member of the Board of Directors of the Horse Races Club.

HRH Crown Prince was accompanied by Prince Muhammed bin Abdulrahman bin Abdulaziz, Deputy Governor of Riyadh Region, Prince Abdulaziz bin Saud bin Naif bin Abdulaziz, Minister of Interior, and Prince Abdulaziz bin Turki Al-Faisal, Minister of Sports.

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After HRH Crown Prince took his place on the main stage, the royal anthem was played.

After that, the horses participating in the race moved from the grooming arena to the parade ground in front of HRH Crown Prince in a

two-round show before the start of the race, and all the horse riders participating in the race were present in the parade ground.

Afterwards, the eighth inning of the Saudi Cup began.

After the end of the race, HRH Crown Prince went to the delivery platform, where he was received by Prince Bandar bin Khalid Al-Faisal, Chairman of the Equestrian Authority and Chairman of the Board of Directors of the Horse Races Club.

HRH Crown Prince congratulated Prince Saud bin Salman bin Abdulaziz, owner of the Emblem Road, as he lifted the Saudi Cup as the winner of the race.

HRH Crown Prince also congratulated the horse trainer Miteb Al-Mallouh and the horse rider Giberto Ramos, who received a horse model and a horse rider helmet.

Souvenir photos were taken on this occasion.

Then HRH Crown Prince left the headquarters of King Abdulaziz Equestrian Field.

The Saudi Cup race ceremony was attended by Prince Khalid Al-Faisal, Advisor to the Custodian of the Two Holy Mosques, Governor of Makkah Region, Prince Abdulrahman Al-Abdullah Al-Faisal, Prince Miteb bin Abdullah bin Abdulaziz, and a number of princes.

The ceremony was also attended from the Kingdom of Bahrain by Sheikh Isa bin Salman bin Hamad Al Khalifa, Chairman of the Supreme Committee of Rashid Equestrian and Horseracing Club, ministers, distinguished guests of the Saudi Cup ceremony from inside and outside the Kingdom, and a number of participating horse owners.

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THE LUXURY NETWORK KSA SAUDI POLO VIP EVENT

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he Luxury Network KSA was delighted to invite their VIP guests and members to Ashar in partnership with Saudi Polo. The magical event took place on Friday, 11th of February 2022, where the guests enjoyed a night of Saudi fashion commission display, networking, live music performance, and brand gifting.

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www.asia.de-dietrich.com

TLN News

THE LUXURY NETWORK KSA GOLF VIP EVENT "AFTER EIGHT"

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he Luxury Network Saudi Arabia invited it’s members, VIPs, and guests to “After Eight”, an exclusive event at the Royal Greens, KAEC. The guests enjoyed an evening of Networking, Music Performance, and Brand gifting which lasted from 8 pm till 12 am, on February 3rd, 2022.

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FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2022 Max Verstappen Snatches Victory after a Thrilling Duel with Charles Leclerc in Jeddah

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ed Bull’s Max Verstappen has won the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2022, beating Ferrari’s Charles Leclerc by just half a second in a thrilling battle between the two drivers. The reigning World Champion took the lead of the race just three laps from the chequered flag and kept Leclerc at bay to clinch the 21st victory of his career.

In the closing stages, the two drivers had the crowd on their feet, as they swapped positions under the floodlights around the Jeddah Corniche Circuit. Verstappen made his first move for the lead on lap 42, passing Leclerc into the final corner. But with the aid of DRS, Leclerc reclaimed the position back into Turn 1 on the next lap and the Jeddah crowd cheered with delight.

The Ferrari appeared to have the pace on the first sector of the lap, but the Red Bull enjoyed more top speed

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the Spotlight

it meant Leclerc had to settle for second. His Ferrari team-mate Carlos Sainz joined them on the podium in third.

“Wow! That was close Max. Unbelievable. Great, great job,” said Red Bull’s team boss Christian Horner to Verstappen on his slowing-down lap. When he stepped out of his winning car, the Dutch driver was delighted to take his first win of the year. “We were battling hard at the front,” said Verstappen. “It was tough but I’m really happy we’ve finally kick-started the season”.

and Verstappen made his move stick across the start/ finish line as the pair began the 47th of 50 laps.

“It wasn’t enough today, but I really enjoyed that race,” said second-placed Leclerc in response. “It’s hard racing but it’s fair and every race should be like this. It was fun, but I’m obviously disappointed, I wanted to win today.”

A coming-together between the Aston Martin of Lance Stroll and Alex Albon’s Williams at Turn 1 two laps from the end of the race brought out the yellow flags and

Leclerc had taken the lead of the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2022 on lap 17 when the Safety Car had been deployed to clear up the damaged

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Williams of Nicholas Latifi, after the Canadian had crashed at the last corner. A lap earlier pole position holder Sergio Perez (Red Bull) had pitted for fresh tyres, but with the race neutralised behind the Safety Car, he was shuffled down to fourth place.

Perez did lead at the start, while Verstappen — from fourth on the grid — brilliantly passed Sainz for third at the first corner. In the opening stages of the race the order was Perez, Leclerc, Verstappen and Sainz until the Safety Car appeared.

When the track was clear racing resumed on lap 21 with Leclerc keeping a gap between one and two seconds to the Red Bull behind him. With the leaders only making one pitstop, Verstappen’s only chance to win the Grand Prix was to pass Leclerc on-track. Following on from their battle last week, fans watching the race unfold in Jeddah were again treated to a thrilling contest.

Behind the leaders there were exciting battles throughout the field to keep the thousands of spectators lining the Jeddah Corniche Circuit entertained. Many were watching the progress of seven-time .

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World Champion Lewis Hamilton, who had started a lowly 15th on the starting grid. He chose not to pit when the Safety Car appeared and ran as high as sixth at half distance.

with a Virtual Safety Car. He also closed the entry to the pitlane. That scuppered Hamilton’s opportunity to take advantage of the VSC and at the chequered flag he could only manage tenth place.

But his race was ruined by a number of retirements on lap 37. Firstly Fernando Alonso (who was engaged in a cat-and-mouse duel with his Alpine team-mate Esteban Ocon) suffered a mechanical problem in which he reported a loss of power. Then the McLaren of Daniel Ricciardo also lost drive and slowed as he headed for the pits. With the two cars needing the assistance of the marshals, the race director neutralised the race

Hamilton’s Mercedes team-mate George Russell finished fifth while Ocon managed to nip ahead of McLaren’s Lando Norris for sixth on the final lap.

After the race the crowd stayed behind to enjoy the firework display that lit up the Arabian night sky, bringing to a close an exciting weekend of racing.

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Brands Directory Abercrombie & Kent

FBC London

Ralph Lauren

abercrombiekent.com

f bc-london.com

ralphlauren.com

Al Ula

Gemfields

Roger Dubuis

experiencealula.com

gemfields.com

rogerdubuis.com

Aquazzura

Guerlain

Rolls-Royce

aquazzura.com

guerlain.com

rolls-royce.com

Ascott Rafal Olaya

Honayda

Rosewood

ascottolayariyadh.com

honayda.com

rosewoodhotels.com

Audemars Piguet

Jaeger-LeCoultre

Samsung

audemarspiguet.com

jaeger-LeCoultre.com

samsung.com

Bombardier

Knight Frank

Saudi Motorsport Company

businessaircraft.bombardier.com

knightfrank.com

samf.gov.sa

Boucheron

Kwanpen

Seabourn

boucheron.com

kwanpen.com

seabourn.com

Brioni

Lanzavecchia

Select Property Group

brioni.com

lanzavecchia-wai.com

selectproperty.com

Clinique Nescens

Lexus

St Regis

nescens.com

lexus.com.sa

marriott.com

Chopard

Lomar

Sobha Realty

chopard.com

lomar.sa

sobharealty.com

Christian Louboutin

Maison Francis Kurkdjian

Sunseeker London

christianlouboutin.com

franciskurkdjian.com

sunseekerlondon.com

Damac

Mercedes

The Royal Commission for Al Ula

damacproperties.com

mercedes-benz.com

rcu.gov.sa

De Dietrich

Park Hyatt

Trojena

de-dietrich.com

hyatt.com

discoverneom.com

Dior

Patchi

Vision 2030

dior.com

patchi.com

spa.gov.sa

Faberge

Penhaligons

Zuhair Murad

faberge.com

penhaligons.com

zuhairmurad.com

the ksa edition

ISSUE 03

MAR - APR 2022

Global CEO The Luxury Network International

CEO The Luxury Network Saudi Arabia

Fares Ghattas

Abdullah Fakeeh

The Luxury Network Saudi Arabia Khalil Al-Alazdi St P.O. Box 2938 Jeddah 23522 Kingdom of Saudi Arabia

Team Members Abdullah Fakeeh + 966 55 559 9595

Tarek Alkateeb + 966 56 664 5145

Editor-in-Chief Narges Raiss Creative Assistant Omnya Moaad Naji

Alrand Fakeeh + 966 54 343 4305

Assistant Editor Nour Ghattas Creative Director Reine Nehme

info@theluxurynetwork.sa.com + 966 12 639 5888

www.theluxurynetwork.sa.com

Creative Assistant Zahra Ahmed

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With over a decade of experience in the international luxury industry facilitating access to new high-net-worth individuals, our team has developed thousands of strategies for countless companies. The importance of top-end strategic alliances for financial success is indisputable and yet most companies don’t have the time or the resources to create such ongoing business relationships.

We are armed with the right connections to help you form new business alliances with many other luxury brands, to reach each other’s HNW pre-qualified private clients, and showcase your brand’s services and products at our luxury B2C sales or private client events. You will get the opportunity to entertain your clients and invite your prospects to our of B2C luxury events.

The Luxury Network’s team will perform as your extended marketing arm to orchestrate successful collaborations by working closely with your own personal The Luxury Network account manager to develop your business and identify your targets.

For more reasons to join The Luxury Network, please visit our website testimonials and success stories section. You may join The Luxury Network by filling in the form at www.tlnint.com/contact-us or email us at info@tlnint.com and we will take care of the rest for you. www.tln i n t.c om

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