The Luxury Network KSA Magazine Issue 20

CHENGHEZ KHAN CEO of Juffali Automotive Company

PATCHI HEARTMADE MOMENTS

Long before experiential shopping became a trend, Patchi understood something simple: chocolate was never just about chocolate. It was about the gesture. The celebration. The box carried into a family gathering. The gift exchanged between friends.

The small indulgence that transforms an ordinary day into a memorable one.

Guests can explore a curated collection of handcrafted macarons, Bon Bon Ice Cream, signature Merry Cream flavors, chocolate snackable cookies, and an expanding range of sweet creations. Together, they reflect a broader vision, one that embraces changing tastes without compromising the standards that built the brand.

The result is a destination where heritage remains part of everyday life.

MORE THAN CHOCOLATE, A WORLD OF JOY

highlights

ISSUE 28 | Jul - Aug 2026

A Saudi Vision to Revive One of Porsche’s Most Iconic Legends

Chopard, Official Partner to the 79th Cannes Film Festival

Van Cleef & Arpels Celebrates The Art Of Dance With Ballet Précieux Creations

Steering Saudi Arabia’s Automotive Transformation Conversation with Mr. Chenghez Khan

Dr. Anna Zinola Redefining Luxury Education in the Age of Digital and Sustainability

The Thrill of Discovery Where Luxury Shopping Meets Exceptional Hospitality

AlUla recognised in Wanderlust Green List for sustainable astrotourism excellence

Introducing Roberto Cavalli Marbleous Cypress, A New Continuation of the House’s Marbleous Collection

Acqua Di Parma Brings Its Art Of Living Italian To The Beach Of Paraggi In Portofino With A Seasonal Summer Boutique

On the Road

Inspired by an icon: the new Cayenne Coupé Electric

Inspired by the iconic shape of the 911 and its characteristic flyline, the new Cayenne Coupé Electric models combine powerful proportions with exceptional e-performance. Visually and technically, they are among the most emotive and sporting cars in the whole SUV segment. At market launch, there will be a choice of three drive variants on offer.

The new Cayenne Coupé models combine commanding presence with the iconic roofline of the 911 –known as the ‘flyline’ within Porsche. The coupé models are different from the A-pillar back, while the windscreen has also been designed specifically for the Coupé.

The adaptive rear spoiler blends harmoniously into the body, while the way the rear window is embedded and flush-mounted with fewer joints ensures a clean, modern look.

“Precisely drawn lines, wide proportions and high-gloss black side window strips form a design that exudes sportiness in every detail. Extroverted and clearly positioned, the new Cayenne Coupé Electric is a sports car through and through,” said Stopka.

The coupé shape with its sloping roofline helps to reduce drag. The new model’s cd value is 0.23 (SUV: 0.25). This increases the combined WLTP range of the Cayenne Coupé

Electric by up to 18 kilometres to up to 669 km, depending on the model, compared to the SUV. The Porsche Active Aerodynamics system includes features such as moving cooling air flaps and an adaptive rear spoiler.

Sporty proportions with outstanding everyday practicality At 4,985 millimetres long and 1,980 mm wide (excluding mirrors), the all-electric Cayenne Coupé is the same length and width as the SUV model. However, the highest point of the car is 24 mm lower, at 1,650 mm. Despite its sporting lines, the coupé offers a high level of practicality, with a load volume of 534¹ to 1,347 litres and a front luggage compartment

“

The gently sloping roofline sweeps elegantly over the car’s broad shoulders and gives the Cayenne Coupé a particularly sporty appearance,”

Thomas Stopka, Head of Exterior Design, Style Porsche.

that holds an additional 90 l. The rear seating – available in either a two-seat or 2+1 layout – is electrically adjustable in two ways. As with the SUV, a towbar, and a towing capacity of up to 3.5 tonnes, is available. For customers with increased demands on the ruggedness of their car, an off-road package is also available for the Coupé.

More extensive standard equipment and optional Lightweight Sport package

The Cayenne Coupé Electric adopts the Porsche Driver Experience of the SUV and so offers a digital and

driver-oriented operating concept. This is characterised by a generous display area including a fully digital instrument cluster, the central Flow Display, as well as a passenger display and an AR head-up display as an option. Digital and analogue controls complement each other and their ergonomically optimised for ease of access. With Porsche Digital Interaction, the focus is on individualisation and intuitive operation. Personalisable widgets, customisable display themes and the integration of thirdparty apps ensure a connected and individually configurable user experience.

With its panoramic glass roof –optionally with Variable Light Control, an electrically switchable liquid crystal film – and its Sport Chrono Package, the standard equipment of the Cayenne Coupé Electric is even more extensive than that of the SUV. A Coupé-specific Lightweight Sport package is also available as an option. Depending on the model, it reduces the car’s weight by up to 17.6 kg. The package includes a lightweight carbon roof, sporty carbon inserts, package-specific 22-inch wheels and highperformance tyres. Inside, sporty elements feature heavily, such as the seat centre panels trimmed in classic Pepita pattern cloth, the Race-Tex headliner and open-pore carbon surfaces. As an option, the Lightweight Sport package can also be combined with black leather upholstery and a 2+1 rear seat system.

On the Road

FERRARI PUROSANGUE IN HANDLING SPECIALE CONFIGURATION

Ferrari today presented the Handling Speciale, a new and exclusive configuration available on request for the Ferrari Purosangue, developed to further intensify the sporting character of the first four-door, four-seater Ferrari in the history of the Prancing Horse. The Handling Speciale configuration has been created to deliver an even

On the Road

On the Road

sportier driving experience by sharpening the car’s mechanical and electronic responses, without compromising the everyday versatility that defines the Ferrari Purosangue. It is intended for those seeking a set-up with an even stronger focus on sportiness, while retaining the ability to use the car daily and in any context.

The hallmark attributes of full four-seat accommodation, the elevated yet sporty driving position and overall cabin usability remain unchanged. The underlying architecture of the Ferrari Purosangue in Handling Speciale configuration continues to be the highly acclaimed four-door layout based on a transaxle architecture, with a naturally-aspirated V12 engine in a front-mid position and the gearbox mounted at the rear, combined with the latest-generation vehicle dynamics systems. The new configuration significantly revises several key elements of dynamic response, including the calibration of the active suspension, designed to reduce body movements by 10% and deliver a distinctly more compact feel. As a result, the Ferrari Purosangue in Handling Speciale configuration reacts

more directly to driver inputs, enhancing the sensation of control through successive corners and during rapid changes of direction.

Shift strategies have also been revised, with quicker response times and more decisive gear changes, particularly in the Manettino ‘Race’ and ‘ESC-Off’ modes. The effect is especially evident during acceleration manoeuvres, where the system prioritises a sharper sensation of thrust. In manual mode, shifts become more sporting at medium-to-high engine speeds (above 5,500 rpm), increasing driver engagement. The in-cabin sound has likewise been optimised through a dedicated setting, more pronounced at start-up and under acceleration, further highlighting the character of the naturally-aspirated V12.

The Ferrari Purosangue in Handling Speciale configuration also introduces a number of exclusive styling elements that make it instantly recognisable without altering its proportions. These include wheels with a dedicated design and new diamond-cut finish, carbon-fibre side shields, matt black exhaust tips, a black

On the Road

rear Prancing Horse emblem, a satin-finished Ferrari script and a dedicated interior plaque identifying the configuration.

The introduction of this new configuration enhances the sporting spirit of a project that has radically transformed the global landscape of luxury high-riding sports cars, while preserving its identity as a vehicle capable of combining the versatility of a four-seater with the dynamic behaviour typical of Ferrari frontmid-engined cars.

GENUINE MAINTENANCE

Ferrari’s unparalleled quality standards and increasing focus on client service underpin the extended seven-year maintenance programme offered with the Ferrari Purosangue in Handling Speciale configuration. Available across the entire Ferrari range, the programme covers all regular maintenance for the first seven years of the car’s life. This scheduled maintenance programme for Ferraris is an exclusive service

that allows clients the certainty that their car is being kept at peak performance and safety over the ears. This very special service is also available to owners of pre-owned Ferraris.

Regular maintenance (at intervals of either 20,000 km or once a year with no mileage restrictions), original spares and meticulous checks by staff trained directly at the Ferrari Training Centre in Maranello using the most modern diagnostic tools are just some of the main advantages of the Genuine Maintenance programme. The service is available on all markets worldwide and from all Dealerships on the Official Dealership Network.

The Genuine Maintenance programme further strengthens the wide range of after-sales services offered by Ferrari to meet the needs of clients wishing to preserve the performance and excellence that are the signatures of all cars built in Maranello.

A SAUDI

VISION TO REVIVE ONE OF PORSCHE’S MOST ICONIC LEGENDS

SEVEN CAR LOUNGE UNVEILS “953 TOUGHROADS” IN A LIMITED GLOBAL RELEASE

SEVEN Car Lounge has announced the launch of its exceptional project, “953 Toughroads” — an exclusive vehicle with a global production limited to no more than 16 units, all of which have been fully reserved prior to production, indicating the growing global demand for specialized, high-value automotive projects.

This achievement represents a qualitative step that reflects Saudi Arabia’s transformation from a consumer market for luxury products into an active contributor in their development and global delivery, through projects capable of competing within the most exclusive segments of the automotive industry.

“953 Toughroads” is based on the legacy of Porsche Dakar, one of the most prominent icons in the history of endurance racing, where SEVEN has reintroduced this legend through a contemporary vision that combines authenticity with advanced engineering.

The vehicle was unveiled during an exclusive event in Lech, Austria, attended by a select group of clients and collectors from around the world, reflecting SEVEN’s direction toward strengthening its presence in premium global markets.

The project embodies an integration between ambitious Saudi vision and precise German engineering, where the vehicle has been developed and manufactured

On the Road

at SEVEN’ s Saudi facility in Germany according to the highest quality standards, while being led by a clear Saudi identity and a global ambition that redefines the concept of rare cars.

The car is based on the Porsche 911 (964 Carrera 4) platform, with comprehensive development enhancing performance and capability, offering engine options of up to 550 horsepower, in addition to a dynamic all-wheel-drive systemdesigned to handle various types of roads and terrains without compromising its refined character.

“953 Toughroads” is available in three exterior designs inspired by global motorsport heritage:

Paris-Dakar, Martini Racing, and Rothmans, reflecting the project’s direct connection to racing history and identity.

Each unit is handcrafted to the highest standards, with advanced personalization programs allowing each owner to have a unique vehicle that reflects their preferences, within a comprehensive experience that combines performance, design, and exclusivity.

As part of enhancing the ownership experience, SEVEN offers an exclusive program for owners that includes annual private trips and experiences, reflecting a lifestyle associated with the brand and providing a long-term connection beyond the product itself.

CHOPARD, OFFICIAL PARTNER TO THE 79TH CANNES FILM FESTIVAL

As the 79th Cannes Film Festival (12–23 May 2026) prepares to unfurl its legendary red carpet, Chopard renews its enduring love story with the silver screen. A loyal partner of the Festival since 1998, the Maison will accompany leading lights of cinema throughout the fortnight of celebrations.

This longstanding commitment is rooted in a pivotal moment in the Festival’s history, when Caroline Scheufele, Co-President and Artistic Director of Chopard, reimagined the Palme d’or. Since then, Chopard’s artisans have held the exclusive honour of crafting every official trophy awarded at the Festival’s closing ceremony. With its heart-shaped stem and 19 leaves of ethical yellow gold, set on an emerald-cut rock crystal base, the Palme d’or stands as a radiant emblem of the longstanding bond between Chopard and Cannes.

Beyond honouring established icons, Chopard champions emerging talent through the Trophée Chopard. At an official Festival dinner on 15 May held on Carlton Beach, the 26th edition of this prestigious award will be presented to two rising stars, Odessa A’zion and Connor Swindells.

The ceremony will take place in the presence of Godmother Isabelle Huppert, alongside Caroline Scheufele, Iris Knobloch, President of the Festival, and Thierry Frémaux, General Delegate.

The Festival also offers an exceptional setting in which to unveil the Red Carpet Collection, a celebration of the unparalleled savoir faire of the Maison’s Haute Joaillerie ateliers. Presented annually in a number corresponding to the edition of the Festival, the 2026 collection comprises 79 exceptional creations.

On 18 May, Caroline Scheufele will host the Miracles Evening, Chopard’s legendary grand soirée. Presented in a beautifully appointed setting, rich and abundant in visual detail, the venue will become the stage for an evening designed as a succession of surprises, culminating in a runway presentation revealing the Red Carpet Collection alongside the latest Caroline’s Couture silhouettes.

In parallel with its celebrations, Chopard proudly returns as Presenting Sponsor of the 32nd amfAR Gala Cannes on 21 May at the Hôtel du Cap – Eden-Roc.

For the duration of the Festival, the Maison will welcome its guests to the famed Chopard Rooftop, perched on the 7th floor of the Hôtel Martinez.

Brilliant Bijoux

Chopard extends heartfelt thanks to its partners: Champagne Louis Roederer, Vins Monestier La Tour, Campari, San Pellegrino, Nespresso, Copenhagen Sparkling Tea, French Bloom and skincare partner Dr. Burgener.

Chopard is particularly pleased to partner with DENZA for the first time. Throughout the Festival, the premium technology-oriented automobile marque will accompany Chopard guests, providing seamless and comfortable journeys with their flagship shooting brake Z9GT to and from the Palais des Festivals, and contributing with elegance and refinement to the Maison’s presence in Cannes.

VAN CLEEF & ARPELS CELEBRATES THE ART OF DANCE WITH BALLET PRÉCIEUX CREATIONS

Combining its quest for excellence with a taste for beauty and harmony, Van Cleef & Arpels has long drawn on dance as an enduring source of creativity. Since the early 1940s, the art of ballet has suffused the Maison’s feminine figures with graceful flair.

Brilliant Bijoux

Perpetuating a cherished creative tradition, the Maison is unveiling 12 ballerina clips in homage to different ballets of the classical repertoire. This ensemble supplements the Ballet Précieux collection, which was launched in 2007 and enriched in 2023. Echoing Cleopatra, The Sylph or The Nutcracker, these slender-silhouetted figurines reveal costumes and ornaments brimming with carefully executed details. Delicate movements, elegant costumes and rich ornamentation have been reproduced with precision, thanks to the craftsmen in the High Jewelry Workshops.

The Fée des Dragées ballerina clip evokes The Nutcracker’s Sugar Plum Fairy, depicted in a delicate harmony of pastel tones. Her headdress is set with colored gems, while her tutu brings together scallop-hemmed skirts in polished gold, diamond paving and stones offering a gentle gradation of shades. Similarly, The Rose de Bengale ballerina clip seems to capture the movement of a dancer in mid relevé; on her diamond-set leotard, golden braids and beads of different diameters are juxtaposed with cabochons of colored stones, in homage to the splendors of ancient India. The Danse de Séville ballerina clip, meanwhile, echoes the second act of Georges Bizet’s emblematic opera Carmen,

where the young bohemian Carmen dances for her lover, while the Reine de Shemakhan ballerina clip evokes the attire of Persian dance.

Van Cleef & Arpels’ close ties with the world of dance date back to the Paris of the 1920s. This commitment continues today through Dance Reflections by Van Cleef & Arpels, a program dedicated to supporting artists and institutions, sharing choreographic heritage, and encouraging new productions across the international stage.

“President and CEO of Van Cleef & Arpels, Catherine Renier, says:

“The art of dance and High Jewelry share many common features. Quest for excellence, precision, expression of movement... The grace of ballerinas has been realistically captured by the various skills of Van Cleef & Arpels’ craftsmen, who have transcribed their dynamic postures into gold and precious stones.”

Azza Fahmy Unveils its Soraya Collection: A celestial journey through symbol, memory and craft Brilliant Bijoux

Azza Fahmy Jewellery presents its newest Soraya Collection, a collection inspired by the enduring symbolism of the crescent moon and stars, reimagined through the brand’s lens of storytelling, craftsmanship, and cultural exploration.

For centuries, the crescent and star have travelled across the Ottoman world, woven into architecture, textiles, jewellery, and decorative arts. Carried across generations, the motif became part of a rich visual language that remained recognisable while continually taking on new forms.

At the heart of Soraya lies one of Azza Fahmy’s most recognisable signatures: the chain. More than a functional element, it becomes the collection’s defining language. Inspired by and brought to life through the house’s intricate meshlike chain technique, Soraya transforms chainwork into fluid surfaces that recall the softness and drape of textile. Chains connect motifs, create movement, and shape fluid silhouettes, transforming ornament into structure.

The collection explores celestial symbolism through a rich variety of forms and inspirations. The Celestial Scarf Necklace transforms Azza Fahmy’s signature chain into a fluid, scarf-like composition inscribed with the lyric “

(“My days become sweeter with you”), from the beloved Warda song. Designed to be worn in multiple ways, it is finished with cascading chains adorned with crescent and star motifs that bring movement and lightness to the piece. Taking approximately 82 hours to create, the necklace is a testament to the exceptional level of craftsmanship behind the collection, where every detail is thoughtfully executed by hand in keeping with the brand’s dedication to artistry and heritage

The Cascading Crescent & Star Earrings reinterpret one of the brand’s most recognisable chain forms through an Ottoman crescent and star motif at the ear, from which a mesh-like composition falls with the softness of textile. Emerging from the cascading chains, celestial motifs create a dynamic interplay of light and movement. The design is also offered in an all-gold version adorned with diamonds, elevating the piece into a statement of refined glamour.

Inspired by Victorian jewellery, the Celestial Beaded Choker reimagines the classic pearl choker through the celestial language of Soraya. Composed of three strands of pearls or coloured stones, the design is centred

by an Ottoman crescent and star motif set with champagne diamonds, presented upside down as a contemporary reinterpretation of a familiar symbol.

The collection also pays homage to traditional Egyptian jewellery through the Celestial Kirdan Necklace, inspired by Fallahy adornments worn in rural Egypt. Featuring a star-adorned chain integrated with dangling stars and precious stone drops, the necklace is centred by a diamond-set Ottoman crescent and star motif, creating a piece rich in movement, colour, and cultural resonance.

Another key design, the Constellation Chain Bracelet, reimagines Azza Fahmy’s iconic chain by incorporating star motifs in three distinct forms. Together, they create a mesh-like structure reminiscent of woven textile, while three Ottoman crescent and star motifs at its centre unite the collection’s celestial narrative with the house’s signature chainwork.

Throughout Soraya, rings, bangles, pendants, and earrings continue this collection between history and reinvention. Pieces such as the Cascading Celestial Choker, Ottoman Crescent & Star Ring, Three Star & Crescent Ring, Star & Crescent Bangle, and Ottoman Chain Bracelet reinterpret historic symbols through contemporary silhouettes, while maintaining the craftsmanship and storytelling that define the design house’s values.

The Soraya campaign is brought to life in Alexandria, a city that serves as more than a backdrop. Shaped by memory, nostalgia, faded grandeur, and centuries of cultural exchange, Alexandria becomes a character within the Soraya story. Its layered history and timeless beauty echo the spirit of the collection, where heritage and modernity coexist, and where symbols continue to evolve across generations.

With Soraya, Azza Fahmy Jewellery celebrates the enduring power of cultural symbols and the beauty of reinterpretation. Rooted in history yet designed for today, the collection invites wearers to carry a piece of the night sky, transforming ancient motifs into contemporary treasures that honour the past while embracing the future.

The collection is now available at Azza Fahmy Jewellery boutiques and online on Azza Fahmy.com

STEERING SAUDI ARABIA’S AUTOMOTIVE TRANSFORMATION

CONVERSATION WITH MR.

CHENGHEZ KHAN

You have been with Juffali Automotive Company (JACO) for nearly three decades. How has your leadership philosophy evolved throughout your journey from joining the company in 1996 to becoming CEO?

My journey with Juffali Automotive Company has been defined by continuous learning, adaptation, and a deep appreciation for the role mobility plays in people’s lives and in the Kingdom’s development. Having joined JACO in 1996, I have had the privilege of contributing to the company through multiple leadership roles across different areas of the business, each of which provided valuable insights into our customers, operations, partners, and the broader automotive ecosystem.

Over the years, my perspective on leadership evolved from a strong focus on commercial performance and operational excellence to a broader understanding of what creates sustainable success. I came to appreciate that long-term growth is built not only through business results, but also through customer experience, talent development, strategic partnerships, innovation, and an organization’s ability to adapt to change.

One of the most influential aspects of this journey has been witnessing Saudi Arabia’s remarkable transformation. As the Kingdom accelerates toward Vision 2030, companies are increasingly expected not only to deliver commercial success, but also to contribute

CHENGHEZ KHAN

meaningfully to national priorities and long-term economic development. This has reinforced my belief that leadership is ultimately about creating sustainable value, empowering people, and ensuring organizations remain relevant and resilient in a rapidly evolving world.

My experience across different leadership positions within JACO provided exposure to every stage of the customer journey and many facets of the business. It reinforced the importance of operational excellence, customer centricity, innovation, and building strong partnerships.

Leading through periods of market evolution, technological disruption, and changing customer expectations also taught me that successful leadership is not about reacting to change, but about preparing organizations to thrive through it.

Today, my leadership philosophy is centered on strengthening JACO’s position as a future-focused mobility leader while preserving the principles that have guided the company for decades: excellence, innovation, customer focus, long-term value creation, and a commitment to contributing to the Kingdom’s continued progress.

Under your leadership, JACO has significantly expanded its mobility ecosystem. What strategic priorities have been most critical in driving this transformation?

The most important shift has been our transition from being perceived primarily as an automotive distributor to becoming a comprehensive mobility solutions provider.

More broadly, our ambition has been to build a mobility ecosystem that creates value beyond the vehicle itself, one that connects products, services, infrastructure, technology, and customer experiences into a single integrated proposition.

This transformation has been guided by three strategic priorities. First, diversifying our mobility offering to better serve evolving customer needs through new business lines and integrated services. Second, preparing the company for the future of mobility by investing in electrification, digital transformation, and sustainable

mobility solutions. Third, strengthening customer lifetime value through an integrated ecosystem that combines sales, aftersales, protection solutions, rental services, fleet support, and future mobility offerings.

Over the past few years, we have expanded our portfolio through initiatives such as Juffali Rental Company, ProTech® Monte Carlo, the introduction of the smart brand, and the expansion of commercial vehicle solutions through Mercedes-Benz Vans. These initiatives are not standalone businesses; they are interconnected components of a broader mobility ecosystem designed to provide customers with a seamless experience throughout their mobility journey.

Our objective is simple: to ensure that JACO remains relevant not only for today’s mobility needs, but also for the future mobility landscape that Vision 2030 is helping to create.

Saudi Arabia’s automotive sector is undergoing rapid change. Where do you see the Kingdom’s premium mobility market heading over the next five years?

I believe Saudi Arabia is entering one of the most exciting periods in the history of its automotive sector. The premium mobility market will increasingly be shaped by three major forces: electrification, digitalization, and customer-centric experiences.

These forces are not developing independently; they are converging to redefine how customers interact with mobility brands and how value is delivered across the ownership journey.

Customers today expect much more than a vehicle. They seek integrated experiences, seamless digital engagement, personalized services, and brands that align with their lifestyle aspirations. At the same time, we are witnessing growing interest in sustainable mobility solutions and next-generation technologies.

Saudi Arabia’s unique advantage lies in the pace of transformation driven by Vision 2030. Significant investments in infrastructure, tourism destinations, and sustainability initiatives are creating an environment where mobility innovation can thrive.

Over the next five years, I expect the premium mobility market to move beyond traditional ownership models toward a more connected ecosystem where vehicles, digital services, infrastructure, and lifestyle experiences are seamlessly integrated.

For companies like JACO, this presents a tremendous opportunity, not only to participate in this transformation, but to help shape it by delivering innovative, future-ready mobility solutions that contribute to the Kingdom’s long-term ambitions.

JACO has introduced several new business lines, including commercial vehicles through Mercedes-Benz Vans, rental services, and the smart brand. How do these additions strengthen your long-term vision for the company?

With a legacy spanning more than seven decades, Juffali Automotive Company has played a role in shaping the Kingdom’s automotive sector across multiple generations. Throughout that journey, one principle has remained constant: our ability to evolve while staying true to the values that built our reputation; trust, reliability, customer commitment, and long-term thinking.

Our vision has always extended beyond the traditional automotive distribution model. We believe the future belongs to companies that can provide integrated mobility solutions rather than standalone products. The mobility landscape is evolving rapidly, and our responsibility is to ensure that we carry forward the strength of our heritage while continuously adapting to the changing needs of customers, industries, and the Kingdom itself.

The introduction of commercial vehicles through Mercedes-Benz Vans, rental solutions, the smart brand, fleet services, and value-added offerings reflects our commitment to building a diversified mobility ecosystem capable of serving different customer segments and evolving mobility needs.

Beyond expanding our capabilities, these businesses strengthen the resilience of our organization and position JACO to participate more meaningfully in the Kingdom’s next phase of growth. As Vision 2030

“Leadership is about creating sustainable value—empowering people, embracing change, and ensuring organizations remain relevant in a rapidly evolving world.

— Chenghez Khan

continues to reshape how people live, work, travel, and move, we see tremendous opportunities to contribute to new industries, giga-projects, tourism destinations, and emerging mobility ecosystems that are redefining the future of Saudi Arabia.

Ultimately, our objective is not simply to grow our portfolio, but to build on a legacy that spans more than seven decades while creating a future-ready mobility platform that delivers sustainable value for customers, partners, and the Kingdom. We see ourselves not only as participants in Saudi Arabia’s transformation, but as long-term contributors to shaping the future of mobility within it.

Sustainability has become a key pillar of your strategy through the “JACO Promise 2030” initiative. What tangible impact do you hope this framework will have on both the company and the wider automotive industry?

Promise 2030 is much more than a sustainability initiative. It is our long-term vision and commitment to aligning JACO’s growth with the Kingdom’s broader transformation agenda.

As a Saudi company with deep roots in the market, we believe our responsibility extends beyond commercial success. We have a role to play in advancing sustainable mobility, investing in Saudi talent, supporting local industries, strengthening environmental practices, and contributing to the long-term resilience of the mobility sector.

What makes Promise 2030 particularly important is that it translates ambition into action. Equally

CHENGHEZ KHAN

important, it establishes a framework for accountability by linking our long-term ambitions to measurable commitments and outcomes. We have established clear commitments around electric mobility adoption, charging infrastructure support, workforce development, operational sustainability, strategic partnerships, and localization. These are tangible areas where businesses can create measurable impact while contributing to national priorities.

My hope is that Promise 2030 will not only shape the future of JACO but also contribute to a broader conversation about the role companies can play in accelerating sustainable growth. If we can help strengthen the mobility ecosystem, develop future talent, and support the Kingdom’s transition toward a more diversified and sustainable economy, then we will have achieved something far more meaningful than business growth alone.

Electric mobility is reshaping consumer expectations globally. How is JACO preparing to meet the growing demand for EVs while supporting Saudi Arabia’s Vision 2030 ambitions?

Electric mobility is no longer a future trend; it is becoming an integral part of the mobility landscape and a key enabler of a more sustainable future. At JACO, our approach goes beyond introducing electric vehicles; we are focused on helping build the ecosystem that will support their long-term adoption across the Kingdom.

Through Promise 2030, we have committed to advancing sustainable mobility by supporting EV awareness, encouraging adoption, contributing to charging infrastructure development, and investing in the capabilities required to support the next generation of mobility solutions. We believe that successful EV adoption depends on more than technology alone; it requires the right infrastructure, consumer confidence, education, and strategic collaboration.

This is why our partnership with EVIQ and Mercedes-Benz Middle East represents such an important milestone. Together, we are contributing to the development of a nationwide high-power charging network

that will help accelerate electric mobility adoption across Saudi Arabia. More importantly, this collaboration reflects a shared vision of creating the conditions necessary for a thriving EV ecosystem, one that supports cleaner transportation, economic diversification, and long-term sustainable growth.

What excites me most is that Saudi Arabia is uniquely positioned to become one of the region’s leading electric mobility markets. With Vision 2030 driving investment in infrastructure, clean energy, and innovation, the foundations are being laid for a new era of mobility.

Partnerships have played an important role in JACO’s evolution. What qualities do you look for when selecting strategic collaborators, and how do these alliances create value for your customers?

At Juffali Automotive Company, we view partnerships as a catalyst for long-term value creation rather than short-term business opportunities. The most successful collaborations are built on a shared vision, complementary strengths, a commitment to excellence, and a common ambition to create meaningful impact.

When evaluating potential partners, we look beyond commercial objectives. We seek organizations that share our values, understand the importance of customer experience, embrace innovation, and are committed to contributing to the Kingdom’s long-term development. Strong partnerships should not only benefit the companies involved; they should create value for customers, industries, and communities.

This philosophy has guided many of our most important initiatives. Our long-standing partnership with Mercedes-Benz is a testament to what can be achieved when two organizations share a commitment to quality, innovation, and continuous progress. More recently, the collaborations I just mentioned, such as our partnership with EVIQ and Mercedes-Benz Middle East demonstrate how strategic alliances can accelerate the development of entire mobility ecosystems that create value for customers while contributing to the Kingdom’s broader economic and mobility ambitions.

As the mobility landscape continues to evolve, no company can shape the future alone. Partnerships will increasingly become a source of innovation, resilience, and growth. Our objective is to build an ecosystem of trusted collaborators who share our ambition to advance mobility, support national priorities, and deliver greater value across every stage of the journey.

Customer experience is increasingly becoming a differentiator in the luxury automotive space. How is JACO redefining the ownership journey beyond the purchase itself?

In the luxury automotive sector, the vehicle may initiate the relationship, but the ownership experience ultimately defines it.

At Juffali Automotive Company, we believe that customer experience extends far beyond the moment of

purchase. It encompasses every interaction a customer has with our organization; from digital engagement and showroom visits to aftersales support, mobility services, vehicle care, and long-term ownership solutions.

This philosophy has shaped many of our recent investments. We have strengthened our aftersales process, expanded customer support channels, invested in CRM and digital capabilities, enhanced our service network, and introduced value-added solutions such as ProTech® Monte Carlo. These initiatives are all designed around a single objective: ensuring that customers enjoy a seamless, consistent, and premium experience throughout their ownership journey.

At the same time, customer expectations are evolving. Today’s luxury customer values convenience, personalization, transparency, and meaningful engagement.

“CHENGHEZ KHAN

True leadership is not about reacting to change, but about preparing organizations to thrive through it.

— Chenghez Khan

This is why we continue to invest in technologies and experiences that make every interaction more intuitive, more connected, and more relevant.

Ultimately, we do not measure success by the number of vehicles we sell. We measure it by the strength of the relationships we build and the trust we earn over time. In our view, the ownership journey should be as exceptional as the vehicle itself.

Talent development and localization remain central to your leadership approach. How are you empowering Saudi professionals to become the next generation of leaders within the automotive sector?

I firmly believe that the most sustainable investment any organization can make is an investment in people.

Saudi Arabia is undergoing a remarkable transformation that is creating unprecedented opportunities for growth, innovation, and economic diversification. Realizing these ambitions, however, requires a workforce equipped with the skills, expertise, and leadership capabilities needed to drive the future. This is why talent development is not simply an HR initiative at JACO; it is a strategic priority and a core pillar of our Promise 2030 framework.

At the heart of this commitment is the Juffali Training Center, a long-standing institution dedicated to developing Saudi talent and preparing future generations to contribute to the Kingdom’s growth. Working alongside a number of Juffali partners, the center provides specialized technical and vocational education across a range of disciplines, helping young Saudis build the practical skills required to succeed in evolving industries.

One initiative that I am particularly proud of is the Mercedes-Benz Advanced Modern Apprenticeship Program, delivered through the Juffali Training Center and now entering its fifth year. The program reflects our long-term commitment to Saudization, technical excellence, and capability development by creating meaningful career pathways for ambitious young Saudis seeking opportunities within the automotive industry.

What makes this initiative particularly meaningful is that it extends beyond technical training. It represents the transfer of a legacy of more than 140 years of innovation, engineering excellence, and automotive expertise to the next generation of Saudi talent. Supported by Mercedes-Benz specialists and technical training experts, the program helps equip young Saudis with globally aligned capabilities while enabling them to contribute to the future growth of the Kingdom’s automotive and mobility sectors.

At the same time, we continue to invest in leadership development, knowledge transfer, technical training, and career progression opportunities across the organization. Our ambition is not only to develop highly skilled professionals, but to cultivate a sustainable pipeline of the next generation of Saudi leaders who will shape the future of mobility in the Kingdom.

Innovation often requires balancing tradition with disruption. How do you preserve the heritage and reputation of a long-established company while embracing emerging technologies and business models?

I do not see heritage and innovation as opposing forces. In fact, I believe the strongest organizations are those that use their heritage as a foundation for future progress.

Juffali Automotive Company has been part of Saudi Arabia’s automotive journey for more than seven decades. Throughout that history, our reputation has been built on trust, reliability, customer commitment, and a willingness to evolve with changing times. These values remain as relevant today as they were when the company was first established.

“We are building on decades of trust while shaping the future of mobility through

innovation, people, and purpose.

— Chenghez Khan

What changes is how those values are expressed. The needs of customers are evolving, technology is advancing at an unprecedented pace, and entirely new mobility models are emerging. Preserving our heritage therefore does not mean preserving old ways of doing business. It means preserving the principles that define us while continuously adapting how we create value.

This philosophy has guided our investments in digital transformation, electric mobility, new business models, customer experience, and talent development. We are building on decades of trust while preparing the organization for a future shaped by connectivity, sustainability, data, and innovation.

Ultimately, heritage gives us credibility, while innovation gives us relevance. Long-term success requires both. Our responsibility is to ensure that future generations view JACO not only as a company with a proud history, but as one that continuously helped advance the mobility innovation in the Kingdom.

Looking beyond electrification, which trends such as artificial intelligence, connected vehicles, autonomous driving, or mobility services—do you believe will have the greatest impact on the future of the automotive industry in Saudi Arabia?

While electrification is an integral part of the industry’s future, I believe the most profound transformation will come from the convergence of several technologies rather than any single innovation.

Artificial intelligence, connected vehicle ecosystems, predictive maintenance, data-driven customer experiences, autonomous technologies, and integrated

mobility services are collectively redefining what a vehicle is and how mobility is delivered. Vehicles are evolving from standalone products into intelligent, connected platforms capable of continuously interacting with their environment and users.

For Saudi Arabia, this transformation is particularly exciting because it aligns closely with many of the ambitions driving Vision 2030. Investments in digital infrastructure, advanced logistics, tourism destinations, and future-focused industries are creating an environment where these technologies can scale more rapidly than in many other markets.

I also believe that data and connectivity will become increasingly important competitive differentiators. The ability to deliver personalized services, anticipate customer needs, improve safety, optimize operations, and create seamless mobility experiences will shape the next generation of customer expectations.

At JACO, we view these trends not as distant possibilities, but as opportunities to prepare today for the mobility ecosystem of tomorrow. The future of mobility will be smarter, more connected, more sustainable, and increasingly integrated into everyday life, and we intend to play an active role in helping shape that future.

As CEO, what legacy would you like to leave at Juffali Automotive Company, and what message would you share with aspiring business leaders seeking to shape the future of mobility in the Kingdom?

I do not think about legacy as a point at which my contribution ends. My focus today is on ensuring that Juffali Automotive Company continues to evolve, create value, and remain relevant for future generations. Strong institutions are built over decades, and every leader has a responsibility to strengthen them for those who come next.

JACO has been a trusted partner in Saudi Arabia’s mobility journey. Long before I joined the organization, it had already established a remarkable reputation built on trust, excellence, innovation, and a commitment to serving the Kingdom. My responsibility has never been

CHENGHEZ KHAN

to redefine that legacy, but rather to build upon it and ensure that it continues to evolve, remain relevant, and create value for future generations.

If there is one contribution I would like to make during my time at JACO, it is to help strengthen the company’s position as a future-focused mobility leader, one that successfully combines its heritage with innovation, contributes to national development, invests in people, and continues to set new standards for customer experience, sustainability, and operational excellence.

Equally important is building an organization that can thrive beyond any one individual. Great companies

endure because they develop strong cultures, empower future leaders, embrace change, and remain committed to a purpose larger than themselves. If, years from now, JACO is recognized not only for its heritage but also for its ability to continuously innovate, nurture talent, and contribute to Saudi Arabia’s transformation, I would consider that a meaningful achievement.

As for aspiring business leaders, my advice is to think beyond immediate success and focus on long-term value creation. The most effective leaders are not those who simply manage businesses, they are those who build organizations, develop people, create opportunities, and contribute to the advancement of their industries, communities and culture.

Saudi Arabia is experiencing one of the most ambitious transformations in its history. The opportunities ahead are extraordinary, particularly in sectors such as mobility, technology, sustainability, and advanced industries. The next generation of leaders has a unique opportunity not only to participate in this transformation, but to shape it. My advice is to remain ambitious, embrace change, think strategically, and always remember that leadership is ultimately measured not by what you achieve for yourself, but by what you enable others to achieve.

“Over nearly three decades, I have learned that leadership is not defined by titles, but by the ability to evolve with purpose, empower people, and build sustainable success through change, vision, and long-term commitment.

— Chenghez Khan

“Being able to read someone else’s body language is the ability to fine-tune your own non-verbal vibe.”

- JUDI JAMES

The Luxury Network Academy is an educational initiative to individuals who are interested in joining the growing community of the luxury industry. In times of downsizing, global unemployment, and never-ending quality pressures, the need for protecting high standards in marketing sectors is being compromised.

DR. ANNA ZINOLA

REDEFINING LUXURY EDUCATION IN THE AGE OF DIGITAL AND SUSTAINABILITY

• You have transitioned from leading academic and consulting roles in Europe to directing Istituto Marangoni Riyadh. What makes Saudi Arabia a pivotal market for luxury education today?

I am very happy to be living in Saudi Arabia. Being here at this moment in history feels like a privilege: the country is undergoing big changes, and fashion is both a reflection of that transformation and a force that amplifies it. The growing number of Saudi brands successfully combining local sensibility with an international vision is a clear example of this change.

• How do you see Riyadh evolving as a global hub for fashion, creativity, and luxury business over the next decade?

Saudi Arabia, and Riyadh in particular, is fast emerging as one of the most significant epicenters for fashion, creativity, and luxury business. Here we can see the

convergence of two forces that rarely align so powerfully: substantial economic resources and a generation of talented and passionate creatives, who are setting new standards for what luxury means.

• Luxury today is no longer just about products, but about experiences, storytelling, and emotion. How is luxury education adapting to this transformation? Experience has become a key element of luxury. Today’s high-end customer is not simply purchasing a product or a service: is seeking a moment, a feeling, a story. This shift is reshaping every category of the luxury industry, from fashion and beauty to hospitality, automotive, and fine dining. With this in mind, we recently launched a new course, Strategic Management in Luxury Businesses, focused on luxury management across its various expressions.

• At Istituto Marangoni Riyadh, how do you balance Italian heritage and craftsmanship with the unique cultural identity of Saudi Arabia?

Italian heritage gives our students a methodology: a way of looking, making, and thinking that has shaped global fashion for decades. But our students bring something equally powerful: a cultural identity rooted in one of the most dynamic and rapidly evolving creative scenes in the world. Our goal is to make sure those two forces integrate and amplify each other.

• What skills and mindset do you believe are essential for the next generation of luxury leaders in the region?

I believe that having a strong vision is essential: the ability to look beyond what already exists and imagine new possibilities, future paths, and evolutions. This doesn’t mean ignoring the present; on the contrary, it means reading and interpreting it deeply, transforming today’s reality into the foundation for tomorrow’s innovation.

• How has digitalization reshaped the way luxury brands connect with consumers emotionally?

Digitalization is transforming the entire luxury value chain, from product design to customer relationship management. By leveraging digital tools, luxury brands can gain real-time insights into their customers’ preferences, behaviors, and lifestyles, enabling them to deliver customised services and immersive, tailor made experiences.

• Do you believe digital fashion and virtual experiences can truly replicate the emotional value of physical luxury?

Personally, I don’t think so. The emotion you experience when visiting a store where you truly live a luxurious experience - seeing, touching, and trying a product - is not replicable online, at least for now. Of course, in the future, with the evolution of technology… who knows.

• Sustainability is now a core pillar in luxury. In your opinion, is the fashion industry genuinely committed, or is it still largely performative?

It’s a complex issue...For some companies, this is a genuine commitment: they truly invest in, dedicating time, energy, and resources. It becomes a fundamental part of their identity, part of the promise they make to their consumers. For others, however, it is little more than a box to tick, something they have to do, or simply appear to be doing. It is not always easy for consumers to distinguish between the two and make informed choices.

• Saudi Arabia is witnessing a cultural and creative renaissance. How do you see local talent shaping the global luxury narrative?

Saudi talents (designers, entrepreneurs, and managers) bring a unique perspective that blends heritage with a contemporary vision, offering luxury narratives that are both meaningful and globally relevant. Rather than imitating established codes, they are shaping a distinctive luxury language rooted in identity and creativity.

• What role can institutions like Istituto Marangoni play in positioning Saudi designers on the international stage?

The role of Istituto Marangoni Riyadh is to provide Saudi talents with the know-how and the skills needed

to succeed in a competitive international context. I am referring both to hard skills - such as pattern making for designers or principles of business for managersand to soft skills, such as the ability to work in teams and a problem solving mindset.

• Having taught and mentored students globally, what distinguishes the new generation of creatives in the Middle East?

The new generation of creatives in the Middle East stands out for passion and enthusiasm with which they approach fashion in its various forms. This is a valuable quality, one that makes their work even more compelling and truly worthy of support.

• What advice would you give to a young Saudi aspiring to build a career in luxury fashion or business?

My advice is to keep learning, stay curious, and keep your eyes open to the world around you. Nurture your creativity every day. That means immersing yourself in culture: visiting the many inspiring exhibitions Ksa has to offer, following fashion shows from both leading global brands and emerging local designers, and discovering fashion everywhere. Inspiration is all around you, if you stay open to it.

• Looking ahead, what will define true luxury in the next 10 years?

I believe that, in the coming years, luxury will increasingly be defined by three key words: time, truth, and trust.

Time, because true luxury requires time, time to create, and time to experience.

Truth, because luxury must be authentic, not superficial.

And trust, because at its core, luxury is a relationship, built on a strong bond of trust between the brand and the client, who recognizes and identifies with it.

• If you could shape one major change in the global fashion industry, what would it be?

I believe that sustainability, in all its dimensions, is the defining challenge for luxury companies today. The real task ahead is to reimagine luxury itself, creating products and experiences that are not only desirable, but genuinely responsible from an environmental, social, and economic perspective. This is not just a trend, but a transformation that will shape the future of luxury.

THE THRILL OF DISCOVERY

WHERE LUXURY SHOPPING MEETS EXCEPTIONAL HOSPITALITY

For discerning guests from across the GCC, The Bicester Collection offers an experience that goes far beyond shopping. Each Village — set within some of Europe’s most beautiful destinations, from the English countryside outside London to the sundrenched hills above Barcelona — is

designed to deliver the kind of personalised, unhurried luxury that the world’s most sophisticated travellers expect.

At the heart of that experience is The Apartment, an exclusive VIP space offering guests a private, elevated environment from which to explore the

Village at their own pace. Alongside this, a dedicated Personal Shopping service ensures that every visit is tailored to the individual — from curated brand appointments to bespoke styling sessions — while the hands-free shopping service means purchases are collected and delivered directly, leaving guests free to enjoy every moment of their day.

For guests travelling from the GCC, the Collection’s exclusive partnership with Emirates Delivers offers a seamless end-to-end solution: shop freely across the Village and have purchases shipped directly home to the UAE, Saudi Arabia or Kuwait, with no luggage concerns and no compromise on the experience.

Emirates Skywards members can also collect miles on their visit, adding further reward to an already exceptional day.

This summer, with a new programme of art, culture and destination experiences unfolding across every Village, there has never been a better moment to discover The Bicester Collection.

A Diwaniya Gathering in the Heart of Bab Samhan, a Luxury Collection Hotel, Diriyah

There are some traditions that stay with us, not only because they are remembered, but because they are felt. The Saudi Diwaniya is one of them, a place where doors are open, coffee is poured with care, stories are shared, and generations come together.

At Bab Samhan, a Luxury Collection Hotel, Diriyah, this cherished

tradition comes to life through Diwaniya Evenings, a heartfelt gathering experience inspired by the warmth, generosity, and quiet beauty of Saudi hospitality.

Held every weekend from Thursday to Saturday, 6 PM to 11 PM, Diwaniya Evenings welcomes guests into an atmosphere shaped by heritage and connection. With table-side

Dallah pours, curated Saudi coffee flights, Saudi-inspired sweet pairings, henna art, board games, and creative pot coloring for children, each detail is designed to bring back the familiar comfort of gathering with family and loved ones.

Set in the heart of Diriyah, where the Kingdom’s story began, the experience offers more than an

evening out. It is a return to the rituals that have long defined Saudi homes: the first pour of coffee, the sweetness shared across the table, the laughter of children, and the conversations that linger long after the evening ends.

Starting from SAR 79 per person, Diwaniya Evenings is an invitation to slow down, reconnect, and celebrate the spirit of Saudi culture in its most intimate form.

For more information, please visit www.marriott.com

Shura Island Residences Welcomes First Homeowners

SLS The Red Sea Residences is the first completed residential community on Shura Island

Shura Island Residences, part of Red Sea Global (RSG), has welcomed its first homeowners to SLS The Red Sea Residences, bringing SLS’s bold, lifestyle-led approach to residential living to Shura Island, marking a significant milestone for the destination.

“Welcoming our first homeowners to SLS turns our vision into a lived reality. These residents are now part of our story, shaping life on Shura Island and helping us in pioneering a regenerative approach that benefits both people and the planet. This is just the beginning of a vibrant new chapter for our community at The Red Sea,” said Stephen Cheesebrough, Head of Development at Red Sea Global.

Developed in partnership with Ennismore’s SLS brand, a curator of lifestyle hospitality and experiences, SLS The Red Sea Residences marks the brand’s evolution from iconic hotels to design-led residential living. Comprising exclusive beach villas ranging from one- to four-bedrooms, with 87% already

sold, pairing Foster + Partners architecture with interiors by Lissoni & Partners. Each residence harmoniously blends nature-inspired design with contemporary luxury, featuring private infinity pools, terraces, and seamless indoor–outdoor living.

The residences offer an array of world-class, multi-generational amenities, set between the island’s beachfront and lagoon, reinforcing a seamless indoor–outdoor lifestyle. At the heart of the community is a curated lifestyle offering, centred around the expansive main pool and Seabird Beach Bar, complemented by a considered mix of wellness, sport and family-focused experiences. This includes a state-of-the-art gym, padel facilities and basketball court, alongside the region’s largest kids’ club, with the overall offering designed around social connection, wellbeing and elevated everyday living.

Homeowners enjoy access to the extensive lifestyle offering across Shura Island, including restaurants, luxury retail, marina facilities, pristine beaches, and the Kingdom’s first island golf course, Shura Links. This is complemented by a hospitality-led ownership experience curated by SLS, with services including concierge, security, and property management, alongside access to the Accor Ownership Benefits Programme, which provides exclusive privileges across a global network of more than 5,000 hotels and resorts.

Mishal Al Saif, the first homeowner at SLS The Red Sea Residences, said: “The Red Sea destination is no ordinary place; it represents a redefinition of global luxury tourism. As Saudis, we are proud to be part of this remarkable destination and it’s a privilege to be among the first to call it home.”

The residences themselves reflect RSG’s wider approach to responsible development and its long-term commitment to the natural environment. Every home is powered by 100% renewable energy, supporting a broader destination ambition to move beyond sustainability towards regeneration. By 2040, RSG aims to deliver a 30% net conservation benefit through the

enhancement of biologically diverse habitats, including mangroves, seagrass, coral reefs and land vegetation.

Since welcoming its first guests in 2023, The Red Sea has established itself as one of the most sought-after global destinations. With nine hotels now open, the momentum continues on Shura Island, where only two villas remain at the SLS The Red Sea Residences. The dedicated airport, Red Sea International, has direct flights from Riyadh, Jeddah, Dubai, Doha, Milan and the Maldives, meaning residents always have quick and easy access to their homes. As Shura Island comes to life, SLS The Red Sea Residences sets the tone for a new generation of luxury living, where design, nature and culture exist in balance.

THE RED SEA UNLOCKED: TURTLE BAY RESORT DELIVERS A PRISTINE BEACHSIDE EID FROM SAR 1,040

LOCATED AT THE HEART OF THE DESTINATION, THE RESORT CONNECTS GUESTS TO COASTAL RELAXATION, THE PREMIER FAIRWAYS OF SHURA LINKS AND THE THRILLS OF ADRENA

This Eid Al Adha, Turtle Bay Resort invites families and travellers across the Kingdom to mark the holiday with a relaxed coastal escape at The Red Sea, just a short journey from home. Guests booking a minimum of two nights will enjoy 20% savings on room rates, making the holiday easy to plan and even easier to enjoy.

Nestled between Umluj and Al Wajh, Turtle Bay Resort sits within The Red Sea destination, just 25 minutes from Red Sea International

Airport with direct flight connections from Jeddah, Riyadh, Dammam and beyond. For those who prefer the open road, the resort is equally accessible by car from Jeddah, Madinah, Yanbu and communities across the Kingdom, with the drive itself a natural part of the journey.

Once at The Red Sea, guests are within easy reach of some of the destination’s most distinctive draws. A short drive away sits Adrena, The Red Sea’s adventure and watersports district and Shura

Island, home to the 18-hole Shura Links championship golf course. Desert Rock Resort, a leisurely 30-minute drive away, offers further reasons to extend the stay and explore the wider destination with world-class dining and adventure activities.

A home by the sea Turtle Bay Resort offers 144 bright, contemporary rooms designed with a soft, coastal palette and clean, understated interiors. Each room measures a generous 34 square metres with most featuring a private

balcony or terrace that opens onto the surrounding landscape. Deluxe Rooms provide a comfortable retreat for couples, families and small groups. Deluxe Rooms with Garden open out onto lush, palm-lined grounds, ideal for guests seeking a quieter, greener setting, while Deluxe Rooms with Sea View frame uninterrupted stretches of coastline, filling the space with natural light throughout the day. Connecting rooms are available for families travelling together, and accessible rooms are also available for guests who need them.

Celebrating Eid at the water’s edge Throughout Eid Al Adha, from 21st to 30th May, Turtle Bay hosts a full programme of curated experiences. Mornings begin with sunrise swims, open water sessions and Qi Gong on the beach, while afternoons bring cooking demonstrations, beach football, mocktail-making and a Red Sea Treasure Hunt. Evenings gather guests together for Poetry Nights and sunset sessions at a traditional Saudi Majlis by the sea. Everyone, including the resort’s littlest guests, will feel spoilt for choice when it comes

to activities, sports and dining experiences.

A highlight of the evening programme is the launch of Sunset Fire Sessions at the Lazy Fish popup by Turtle Bay, a poolside openfire dining concept that runs from sunset until late. Curated by Chef Elias, the menu focuses on freshly caught Red Sea seafood and is accompanied by live acoustic music. Priced at SAR 230 per person, the experience is designed for easy, unhurried evenings by the pool.

Escape Diaries

For those seeking a completely secluded retreat this Eid, Laha Beach Ladies Club is a beautifully curated, independent haven situated right in the heart of Turtle Bay Village. Tucked away on an isolated stretch of shoreline to guarantee absolute privacy, this ladies-only sanctuary allows guests to unwind in a relaxed, sun-kissed setting with complete peace of mind. Supported by a dedicated all-female team to ensure effortless service and discretion, it serves as a wonderful

nearby amenity for socialising or quiet lounging by the sea. Operating daily from 11:00 AM to 7:00 PM, visitors can learn more and reserve their spot online.

Experiences for every pace

Everything at Turtle Bay is shaped by its coastline. Guests can snorkel, paddleboard, kayak, and windsurf across the bay, while keen divers can explore some of the Red Sea’s most celebrated underwater sites, accessible by boat in around 30

minutes. On land, the resort offers two padel courts, a tennis court, a basketball court, a golf putting area and open green spaces for more leisurely afternoons.

Two swimming pools, the main Turtle Bay Pool and the Beach Club Pool, sit alongside a dedicated children’s pool and direct beach access, offering plenty of room for the whole family to spread out. A well-equipped gym and a yoga space round out the wellness

offering for guests looking to stay active throughout their stay.

Younger guests are well looked after at the Little Turtle Hub Kids Corner, a supervised space for children aged five to twelve, where a programme of indoor and outdoor activities keeps the youngest members of the family happily occupied while parents take time to relax by the pool or at the Beach Club.

Dining at Turtle Bay Resort

Turtle Bay’s dining scene is relaxed and varied, built around easy,

family-friendly flavours. Luki Luma, the all-day dining restaurant, serves a generous breakfast buffet alongside themed buffet nights and an à la carte menu spanning Middle Eastern, Indian and Saudi cuisines.

The Lobby Lounge Café provides a comfortable social setting with warm interiors for coffee and afternoon treats, while H2GO offers a lighter, on-the-go option with freshly prepared sandwiches, salads and a selection of hot and cold drinks throughout the day.

The Beach Club Restaurant serves international favourites alongside Italian specialities, including stone-baked pizzas, freshly made pasta and locally sourced seafood, all enjoyed in a casual setting overlooking the pool. As the day winds down, the Juice Bar comes into its own, offering handcrafted drinks, fresh juices and light bites with sweeping views of the pool, the beach and the Red Sea at sunset. A selection of board games is on hand for families looking to settle in for a slower evening.

From AlUla to Venice: Arts AlUla celebrates growing global reach with 20 artists connected to its programmes featured at 61st Venice Biennale

Arts AlUla celebrates the participation of more than 20 Saudi and international artists, who have featured across its programmes, at the 61st International Art Exhibition of La Biennale di Venezia. Taking place from 9 May to 22 November 2026, the event marks a major milestone, signalling AlUla’s growing role in shaping the global cultural conversation.

Represented across national pavilions, institutional exhibitions and independent programmes, the 2026 Venice Biennale also highlights the global reach of artists that have worked with Arts AlUla including many who have collaborated across its festivals, exhibitions and wider cultural initiatives - reflecting the depth and evolution of AlUla’s growing creative ecosystem. These include leading voices from Saudi Arabia and beyond, who have been championed across AlUla’s rapidly maturing art and design programmes, including at the AlUla Arts Festival, Desert X AlUla, Wadi AlFann, and the AlUla Contemporary Art Museum.

Through site-specific commissions, public art installations, groundbreaking exhibitions and long-term collaborations, these artists have helped to shape international cultural discourse, inspired by the natural, cultural and sociological landscapes of AlUla.

Several of the artists participating at the 2026 Venice Biennale have contributed to Desert X AlUla over its four editions, these include Aseel Alayaqoub, Basmah Felemban, Dana Awartani, Filwa Nazer, Ibrahim Mahama, Kader Attia, Manal AlDowayan, María Magdalena Campos-Pons, Monira AlQadiri, Nasser AlSalem and Wael Shawky. Works by Dana Awartani and Manal AlDowayan were acquired as part of the AlUla Public Art Collection.

Dana Awartani, a regular to AlUla with artworks included in Desert X AlUla 2022 and this year’s Arduna exhibition presented by the AlUla Contemporary Art Museum represents Saudi Arabia at the official country pavilion. Supporting her in Venice is assistant curator for the exhibition, Hafsa Alkhudairi, who is curatorial lead at the Royal Commission for AlUla.

Reflecting on her works in AlUla, Saudi-Palestinian artist Dana Awartani said:

“In AlUla, I’m reminded that heritage can be a living, evolving presence, something that inspires contemporary art while remaining firmly rooted in Saudi tradition. It is a city rich in cultural layers that are defined by passage, and those layers continue to influence my work in meaningful ways.”

Since its inception in 2020 as Saudi Arabia’s first biennale, Desert X AlUla has established itself as a pioneering platform for land art. The exhibition serves as a precursor to Arts AlUla’s flagship long-term project, Wadi AlFann, a permanent global cultural destination for contemporary art currently under development in the dramatic desert canyons of AlUla.

This year’s Venice Biennale also features works by globally recognised pioneers Agnes Denes, Manal AlDowayan and Ahmed Mater, who have been commissioned to create monumental permanent works embedded in the landscape of AlUla, as part of Wadi AlFann.

Commenting on her participation at Venice, Saudi artist Manal AlDowayan said: “AlUla is a library of stories. This land holds an archive of narratives and identities that numerous civilisations engraved into its rocks for centuries, telling us about the tools they used, the animals they farmed and the lives they led. If you exist in AlUla today, you are part of its story. It has been a privilege to collaborate with the AlUla community, whom I have been fortunate to work with before and who hold a special place in my heart.”

Meanwhile, there are also several artists participating whose landmark works form part of the AlUla Contemporary Art Museum collection, including Sara Abu Abdullah, Tavares Strachan, Simone Fattal. The museum recently held its inaugural exhibition, Arduna, as part of this year’s AlUla Arts Festival, bringing together regional voices and international masters in a dialogue that reflects AlUla’s growing curatorial confidence and global outlook.

Coinciding with the Biennale, the Saudi Ministry of Culture will also present A Necessary Fiction: Maps, Art, and Models of Our World at the Abbazia di San Gregorio, featuring additional works by the Royal Commission for AlUla’s Abdulmohsen AlBinali and other artists engaged across Arts AlUla’s programmes.

Hamad AlHomiedan, Director of Arts and Creative Industries at the Royal Commission for AlUla, said:

“Congratulations to these pioneering artists. Arts AlUla is proud to see so many of the artists who have engaged with our programmes contributing to this vital edition of Venice Biennale, one of the world’s most significant platforms for contemporary art. Throughout our initiatives, we are committed to collaborating with diverse artists from Saudi Arabia and beyond to develop ambitious works inspired by the distinct cultural and natural context of AlUla. The quality and quantity of artists that we have worked with, present at the 2026 Venice Biennale reflects the strength of the creative relationships and long-term artistic collaborations being developed through Arts AlUla.”

The 61st Venice Biennale runs until 22 November 2026.

For more information, please visit www.experiencealula.com

Mansard Riyadh Launches “Eid in Paris… Riyadh Edition” for an Elevated Eid Al-Adha Staycation

Mansard Riyadh, A Radisson Collection Hotel, introduces “Eid in Paris… Riyadh Edition,” new elevated staycation experience designed to bring Parisian charm to the capital this Eid Al-Adha. Blending the hotel’s French-inspired architecture with its warm Arabian hospitality, the experience invites guests to enjoy a refined city escape that captures the elegance, comfort, and effortless spirit of Paris, all within the heart of Riyadh.

Available for stays from 22 May until 2 June, the package offers guests a complete one-night escape inspired by the elegance of Paris, combining refined accommodation, signature dining, spa relaxation, and thoughtful in-room touches.

Positioned as a more elevated offering alongside the hotel’s regular staycation getaway, the experience is designed for guests looking to celebrate Eid close to home while enjoying a full luxury itinerary in

the heart of Riyadh. The package starts from SAR 3,350 for two guests, equivalent to SAR 1,675 per person.

Inspired by the spirit of Paris, the package reflects Mansard Riyadh’s distinctive design, where classic French architecture meets warm Arabian hospitality. The experience extends throughout the stay, from the hotel’s Parisian-inspired surroundings and plaza to Paris-style welcome amenities upon arrival, including French flag-inspired cakes.

Guests booking the package will enjoy an overnight stay in an upgraded Executive Room, featuring

spacious interiors, a living area, and access to the Executive Lounge. The experience also includes breakfast at Sadelle’s restaurant, a Selection of Carbone dinner experience for two, where guests can enjoy a sharing-style menu designed around togetherness, featuring a curated selection of antipasti, salads, pastas, mains, sides, and desserts, early check-in from 12:00 PM, and late check-out until 3:00 PM, subject to availability.

To further enhance the stay, guests can unwind at L’Occitane Spa by Mansard with one-hour access to the female thermal zone, along with a 60-minute body massage for two guests. The package also includes

a Selection of Carbone dinner for two, accompanied by complimentary mocktails, bringing together one of the hotel’s signature dining experiences as part of the Eid escape.

Guests can also choose to book an additional wellness experience during their stay at Mansard Spa by L’Occitane, including the Sunrise Yoga Spa package, available from 26 to 30 May. The package features a one-hour indoor poolside yoga session from 9:00 AM to 10:00 AM, followed by a protein smoothie and fruits, one-hour spa access, a 60-minute treatment of choice subject to therapist availability, a

L’Occitane gift, and a high tea experience in the Lobby Lounge. Priced at SAR 1,100 per person, the package is limited to 10 guests per day, while in-house guests can join the yoga session only for SAR 200 per person.

With “Eid in Paris… Riyadh Edition,” Mansard Riyadh invites guests to enjoy an effortless Eid escape where Parisian elegance, warm hospitality, signature dining, and wellness come together in one memorable stay.

For more information, please vist www.radissonhotels.com

“We are excited to launch ‘Eid in Paris… Riyadh Edition’ at Mansard Riyadh, a Collection Hotel, bringing a unique Parisian-inspired experience to the heart of the city. Where classic French architecture meets warm Arabian hospitality in the heart of Riyadh. This package offers guests a distinctive stay close to home with access to the hotel’s signature facilities. Guests can enjoy an upgraded Executive Room with lounge access, breakfast at Sadelle’s, a curated dining experience at Carbone, and a relaxing experience at the L’Occitane Spa with thermal access and a signature treatment. This all-in-one experience is designed to offer an elevated and memorable way to celebrate Eid Al Adha in Riyadh,”

Stephanie Raskin, Commercial Director at Mansard Riyadh, A Radisson Collection Hotel.

CELEBRATE EID AL ADHA UNDER A RARE

BLUE MOON AT DESERT ROCK

This Eid Al Adha, Desert Rock Resort invites guests to mark the occasion with Once in a Blue Moon, a series of exclusive evenings that bring together gastronomy by Osman Sezener, guided astronomy and live electronic music. Set within the Hijaz mountains at The Red Sea destination, just 20 minutes from Red Sea International Airport, and recognised with two Michelin Keys in its first year, the resort offers one of the most striking settings in the region for the celebration.

Running from 22nd to 30th May, from 6:30pm to 1:00am, the Once in a Blue Moon package is priced at SAR 980 per person, including VAT, weaving together the resort’s signature culinary destination, NYRA, a guided stargazing experience at The Astronomy Centre, and rooftop music and 0.0% abv mixology at MICA.

An Elevated Evening

As dusk settles over the Hijaz, NYRA awakens with a welcome drink and a five-course menu by Michelin-starred Chef Osman Sezener, rooted in live fire, dry ageing and the soulful traditions of Aegean cuisine. The kitchen draws on wood-fired techniques and carefully sourced ingredients from land and sea, and the dining room is designed to make the cooking itself part of the occasion.

As the mountains fall into silver light, guests move to The Astronomy Centre on the MICA rooftop for a guided stargazing session led by the experts at Akun. With a state-of-the-art telescope, minimal light pollution and high-altitude clarity, guests can observe the night sky and the rare lunar cycle in full brilliance.

The final chapter unfolds at MICA with a high-energy set by DJ Leo, paired with 0.0% ABV mocktails crafted by celebrity mixologist Matthias Giroud and shisha service. Inspired by smoke, fire and native Saudi ingredients, MICA reflects the natural essence of the surrounding mountains.

Families booking the package also receive complimentary Kids’ Club access, where a kids’ disco keeps younger guests entertained throughout the night.

A Stay Worth Extending

Beyond the evening experience, Desert Rock offers a full programme of outdoor adventures, cultural encounters and culinary moments. Scenic hikes, Via Ferrata, ziplining, abseiling, and conservation-led nature walks offer the adventurous side, while Saudi cooking classes, falcon shows, camel riding, and Saudi coffee ceremonies with storytelling offer a deeper connection to the region’s heritage.

Complimentary valet parking is available for guests arriving by car, and Saudi Nationals and Residents are invited to explore exclusive staycation offers throughout the Eid period.

FAIRMONT HOTELS & RESORTS DEBUTS IN NORTHWEST ENGLAND WITH FAIRMONT CHESHIRE, THE MERE

Fairmont Cheshire, The Mere is now taking reservations from 10 July onwards, including dining at Gordon Ramsay at The Mere

Fairmont Hotels & Resorts, the global luxury brand and part of the world-leading hospitality group Accor, has today announced reservations are now live, ahead of its much-coveted 10th July 2026 opening. Fairmont’s newest property - Fairmont Cheshire, The Mere - will be the brand’s fourth hotel in the UK alongside: The Savoy, A Fairmont Hotel, Fairmont Windsor Park and Fairmont St Andrews.

Nestled within 157 acres of the picturesque Cheshire countryside, with breathtaking views over The Mere Lake, this exquisite landmark address enters a new chapter, bringing elevated luxury to the region. A celebrated countryside estate in full swing, Fairmont Cheshire, The Mere was made for spirited gatherings with a legacy of ‘life well played’. Guests can book a multitude of experiences across all elements of the iconic resort, including: deluxe overnight stays in one of its 116 beautifully appointed bedrooms including 23 spacious suites; distinctive dining at Gordon Ramsay at The Mere; afternoon tea and champagne at The Orangery; classic British fare and vibrant Indian cuisine at The Club Lounge; a nutritious post-treatment smoothie at Spa Bar; elevated wellness experiences at Fairmont Spa; and a round of golf on its 18-hole championship course. Fairmont Cheshire, The Mere perfectly blends true country style with a touch of classic elegance in the heart of Cheshire.

The highly anticipated transformation of this historic property into Fairmont Cheshire, The Mere represents its most significant evolution yet. From its mention in the Domesday Book of 1086, through its time as a leisure estate and private club, and now returning to its roots as a hotel, The Mere has always been a place of rich history. This Fairmont Hotels & Resorts transformation does more than elevate The Mere to a standalone luxury hotel; it thoughtfully builds upon its existing legacy as a beloved, lived-in estate, deeply rooted in local

loyalty and a storied past. The result is a contemporary countryside address that truly embodies its heritage of shared celebration and cherished moments.

“Fairmont Cheshire, The Mere offers a countryside sanctuary designed for pause and restoration within beautifully appointed surrounds. Guests can indulge in pure serenity at the calming spa which draws inspiration from the lake, savor celebratory moments in the refined Club Lounge after a round of golf, and experience world-class, British and international cuisine at Gordon Ramsay at The Mere, all within a quintessentially British rural setting. At Fairmont, we like to ‘Make Special Happen’, and we cannot wait to bring this celebratory sentiment to Cheshire,” said Claudia Kozma Kaplan, Chief Brand Officer, Fairmont Hotels & Resorts.

Following a £35 million acquisition and an additional spend of £90 million to its comprehensive transformation by Select Group, the property will deliver Fairmont’s world-renowned genuine hospitality and heartfelt service to the region for the first time. Set to become a vibrant social epicentre, the opening of Fairmont Cheshire, The Mere marks a significant new addition to the Northwest of England’s luxury travel and lifestyle landscape.

Perfectly primed for celebrations of all sizes, the hotel offers optimum spaces for grand occasions and events. The Grand Ballroom presents endless possibilities for gatherings of every scale, from conferences and networking moments to memorable occasions. This impressive 1,000 square meter ballroom can host up to 1,000 guests. It seamlessly blends indoors with outdoors, playing upon the estate’s character by combining classical details with a refined contemporary sensibility and sweeping views across parklands and greenways. Additionally, four dedicated boardrooms with landscape views provide perfect venues for meetings or private

“Fairmont Cheshire, The Mere represents a defining milestone for Select Group. It is the realisation of a vision we committed to when we first acquired this exceptional property. Our ambition from the outset was to create something that would set a new standard for luxury hospitality in the North West of England, and partnering with Fairmont, one of the world’s most iconic luxury hotel brands, has allowed us to do exactly that,”.

Israr Liaqat, Group Chief Executive Officer, Select Group

dining. Fairmont Cheshire, The Mere, is ideal for weddings of all scales and ceremonies. It offers the unique gift of retaining intimacy alongside an unrivaled level of service. Whether for intimate gatherings or multi-day celebrations and cultural weddings unfolding across multiple ceremonies and guest journeys, the property provides warmth and an attentive atmosphere to Make Special Happen for each and every event.

“Fairmont Cheshire The Mere is a place defined by its setting — the lake, the fairways and the sense of space that surrounds it, all of which create a natural feeling of ease and connection,” said Gary Johnson, General

Manager, Fairmont Cheshire, The Mere. “We look forward to welcoming guests into this new chapter of the estate, whether they are here for dining, golf or wellbeing, and to see the hotel once again become a place for great company, meaningful occasions and a life well lived.”

Further announcements and ‘first look’ details will be shared in the coming weeks as Fairmont prepares to unveil a new era of luxury hospitality in Cheshire.

For more information, please visit www.fairmont.com

ALULA RECOGNISED IN WANDERLUST GREEN LIST FOR SUSTAINABLE ASTROTOURISM EXCELLENCE

AlUla has once again been recognised by Wanderlust, the UK’s leading travel magazine, making its prestigious Green List for the second year in a row.

The accolade celebrates destinations committed to sustainable, regenerative and eco-friendly travel experiences, with the world-class AlUla Dark Sky Reserve being highlighted in this year’s list.

The recognition is anchored by two sites within the ancient nature destination - AlUla Manara and Gharameel Nature Reserve - both certified by DarkSky International as Dark Sky Parks. AlUla is one of the only destinations in the Middle East to boast DarkSky Parks – four in total, including Sharaan National Park and Wadi Nakhlah Nature Reserve. Moreover, independent measurements place AlUla’s skies in the top 5% globally for natural darkness and sky quality – ideal for

astrophotography, guided stargazing and night-time exploration.

Dark-sky-compliant infrastructure and non-development zones are also protecting nocturnal biodiversity in AlUla, including 18 bat species. This dedication has helped position AlUla as the world’s third-largest DarkSky International-certified Dark Sky Park, offering travellers an unparalleled opportunity to witness some of the clearest night skies on Earth.

Wanderlust highlighted how AlUla’s heritage of navigation, timekeeping and agriculture is intertwined

with celestial traditions spanning millennia. Community-led programmes like ‘Ramadan Under the AlUla Stars’ connect locals and visitors through nights of storytelling, stargazing and cultural exchange, while curated night-time hikes, tours and stargazing experiences connect discerning travellers with the cosmos and pristine nature.

With its vast connected landscapes, exceptional celestial clarity and thoughtful visitor programming, AlUla is redefining sustainable, experience-rich travel under the stars, inspiring eco-conscious travellers worldwide.

NOW ACCEPTING RESERVATIONS:

FOUR SEASONS RESORT AND RESIDENCES RED SEA AT SHURA ISLAND INVITES TRAVELLERS TO DISCOVER A SANCTUARY OF SUSTAINABLE BAREFOOT LUXURY

Shura Island, Kingdom of Saudi Arabia, May 8 2026 –With its debut fast approaching, the all-new Four Seasons Resort and Residences Red Sea at Shura Island is now confirming reservations for first arrivals on May 20, 2026 to this one-of-a-kind oasis of pristine beaches, rolling sand dunes and a picture-perfect sand bank that stretches far into a turquoise lagoon.

“This remarkable, emerging resort destination is shaping how regenerative luxury is defined,” says Adrian Messerli, President, Hotel Operations – Europe, Middle East and Africa. “We are excited to be part of this landmark project of Red Sea Global, our visionary partners in creating this unique Four Seasons experience.”

At Shura Island, regenerative tourism is paramount and at Four Seasons, a comprehensive sustainability pro-

gram began even as the resort was built on an island that runs entirely on renewable energy. Conceived in harmony with the island’s ecosystem, the resort features single-storey accommodations that fully open to the outdoors amid rolling dunes and pockets of lush oases. World-renowned sustainability architects Foster + Partners envisioned a traditional desert caravan, setting the stage for a holistic odyssey through mountains, desert and sea like no other.

Less than a half hour from the all-new Red Sea International Airport (RSI), which welcomes direct flights from Riyadh, Jeddah, Dubai and Doha, guests catch their first glimpse of Shura Island as they ride across the scenic causeway in an electric vehicle, with Four Seasons revealing itself over a sand dune just a few minutes further. Ideally located on the island’s eastern tip with its longest stretch of beach, Four Seasons boasts crystal waters on three sides, creating numerous opportunities to take in the sparkling view from a plush lounger on the beach or by one of three pools. The vibe is an intimate and conscious connection to nature at just 149 rooms and suites plus 31 Private Residences with connecting options for families and friends travelling together.

“Shura Island offers an incredible opportunity to discover the natural beauty of this pristine landscape and Saudi Arabia’s history and culture, without having to travel by boat or seaplane,” says General Manager Kai Dieckmann. “At once a sophisticated couples retreat and a paradise of water and land activities for families and friends, Four Seasons welcomes you to nurture

your connections to the natural beauty that surrounds us, and to one another, in this modern oasis of innovation and barefoot luxury.”

Four Seasons Resort and Residences Red Sea at Shura Island will showcase six dining options including oven-fired Levantine cuisine in the style of a traditional Arabic kitchen at Al Forn, and the chic al fresco Spiaggia Restaurant & Pool, while Sea Green will tempt palates with plant-based cuisine and the aromas of Arabian coffee and freshly baked breads.

The spa will feature indoor and outdoor treatment pavilions, including one designed for couples, and a stone-clad hammam. Fitness facilities encompass a state-of-the-art gym, on-site tennis and padel courts, and a spa lap pool. There’s an adults-only pool, and one reserved for family fun. Children will also love the laughter-filled days at the fully supervised Kids For All Seasons, while the Teen Club is a place to connect with new friends over games.

There’s also a Marine Education Centre where guests of all ages can learn about the abundant sea life that surrounds Shura Island. Guests can also participate in regenerative experiences such as coral and mangrove restoration initiatives.

A beautiful ballroom can host up to 120 guests for an intimate event, family celebration or dream destination wedding, with an additional meeting room also available.

The Red Sea opens Miraval resort ahead of Eid Al-Adha

Red Sea Global (RSG), the regenerative tourism developer, is expanding the offering at The Red Sea destination after occupancy reached 82% during the final 10 days of Ramadan. Anticipating even stronger demand for the peak Eid Al-Adha travel period, RSG is opening a new resort on Shura Island.

Miraval The Red Sea opens its doors 15 May, marking the brand’s first resort outside of the USA. The adults-only, all-inclusive wellness retreat adds 180 rooms, suites and villas to the destination’s inventory.

“Welcoming Miraval Resorts & Spas, a globally respected wellness brand, to the destination reflects ongoing confidence in Saudi Arabia’s tourism offering. Demand during Ramadan and forward bookings for Eid Al-Adha point to strong momentum for the destination. Whether to celebrate Eid or simply enjoy a luxury getaway, we look forward to welcoming guests from across the Kingdom and around the world to experience our Saudi Hafawah,” said John Pagano, Group CEO of Red Sea Global. Guests to Miraval The Red Sea will experience restorative journeys characterized by mindfulness, connection, and intention. Each stay presents personalized daily itineraries spanning wellness guidance, yoga, meditation, creative expression, and locally inspired cuisine.

At the heart of the resort, the 3,000 sqm Life in Balance Spa, the largest on Shura Island with 39 treatment rooms, anchors the Serenity Center, Body Mindfulness Center, Miraval Challenge Course, and Life in Balance Culinary Kitchen, respectively offering expert-led programming across integrative wellbeing, outdoor adventure and interactive nutrition.

The resort aligns with RSG’s commitment to regenerative tourism, integrating sustainable design and operations that reflect the organization’s broader ambition for

a 30% net conservation gain by 2040. This includes being powered solely by renewable energy and implementing advanced waste and water management systems to minimize environmental impact while enhancing biodiversity.

Located on Shura Island, the heart of The Red Sea destination, the resort is easily accessible via Red Sea International Airport (RSI), which is a short 25–30-minute EV transfer away.

To support the increase in visitors this Eid, an additional 32 flights to RSI have been added. The destination is hosting a curated program of dining, entertainment, and cultural experiences for guests staying during the festive period.

Further expanding Shura Island’s luxury offering, Four Seasons Resort and Residences Red Sea at Shura Island is also preparing to open and is accepting reservations from 20 May.

The Red Sea now has 11 hotels open, with six more due to open on Shura in the coming months.

Taste Makers

W RIYADH – KAFD PRESENTS A CURATED EID AL ADHA CITY ESCAPE

As Eid Al Adha approaches, W Riyadh – KAFD invites guests to experience a curated city escape in the heart of King Abdullah Financial District, where bold design, elevated dining, and a dynamic social energy come together in a setting that feels both vibrant and refined.

At the center of the stay is Flavors Unfold – A Culinary Journey, a thoughtfully designed experience that reveals through a series of culinary moments. Mornings begin at SIRA with a relaxed yet refined breakfast,

before the day transitions into a more fluid exploration of the hotel’s dining venues. A dedicated food and beverage credit allows guests to move effortlessly between spaces, discovering new flavors at their own pace, while a mocktail masterclass for two at the WET Deck introduces a more interactive and unexpected element to the stay.

Beyond dining, the experience is balanced by moments of pause. AWAY Spa and FIT offer space to reset and recharge, while WET Deck, the hotel’s outdoor venue, invites guests to unwind by the pool with Mediterranean-inspired dishes, private cabanas, and relaxed seating.

Together, these spaces create a natural rhythm between energy and ease, all within an environment defined by contemporary design and a strong sense of place.

Whether you’re planning a short city escape or a longer getaway, Eid at W Riyadh – KAFD is all about vibrant moments, curated experiences, exceptional flavors, and an elevated energy where culture, style, and celebration seamlessly come together.

For more information, please visit: www.marriott.com

Taste Makers

In celebration of Eid Al Adha, Zuma Riyadh invites guests to experience a special edition of its renowned “Baikingu Brunch” throughout the Eid holiday. Blending contemporary Japanese flavours with live cooking stations and immersive dining experiences, the brunch reflects Zuma’s distinctive style and vibrant atmosphere. Guests will also enjoy complimentary Saudi coffee served throughout the experience, adding a local touch inspired by the festive spirit of Eid.

Set within Zuma’s vibrant atmosphere and accompanied by live DJ performances throughout the afternoon, the Eid experience brings together unlimited live stations, signature contemporary Japanese flavours, interactive dining moments, and festive touches curated exclusively for the holiday weekend.

Crafted by Zuma’s Head Chef, guests are invited to explore an extensive

selection of dishes across hot and cold live stations, alongside the restaurant’s signature sushi and robata counters. Highlights include shrimp tempura with lime and chilli dip, chilli lemon chicken karaage, and prawn maki with tenkasu, avocado, and wasabi mentaiko sauce.

Throughout the brunch experience, Zuma’s live robata station showcases a selection of signature dishes prepared fresh by the restaurant’s chefs, including spicy beef tenderloin with sesame, red chilli, and sweet soy, miso-marinated black cod wrapped in hoba leaf, and barley miso-marinated baby chicken roasted on cedar wood.

Guests are also invited to discover Zuma’s signature dessert room, featuring an unlimited selection of desserts and seasonal sweet creations,

adding to the vibrant atmosphere and interactive culinary experience that define the Eid edition of Baikingu Brunch, offering a lively setting to celebrate the holiday with family and friends.`

For more information, please visit www.zumarestaurant.com

Taste Makers

Zuma Announces Summer Pop-Up at Aman Sveti Stefan, Montenegro

Zuma, the globally celebrated contemporary Japanese restaurant brand with more than 25 locations worldwide, is set to arrive in Montenegro this summer with an exclusive seasonal pop-up overlooking the Adriatic Coast.

Launching on 15th June and running through September, Zuma will take over a spectacular waterfront space opposite the luxurious Aman Sveti Stefan hotel, offering uninterrupted views of the island. The opening coincides with the long-awaited return of Aman Sveti Stefan, one of the Adriatic’s most renowned and distinctive destinations, reopening for the first time in five years following its closure during COVID.

Bringing its signature blend of contemporary Japanese cuisine, vibrant atmosphere and modern izakaya-style dining, Zuma’s Montenegro pop-up promises to deliver one of the summer’s most exciting culinary experiences in the region.

Guests can enjoy Zuma’s full à la carte offering, including signature dishes such as spicy beef tenderloin with sesame, red chilli and sweet soy, alongside freshly prepared nigiri and sashimi.

Zuma Montenegro will open at Aman Sveti Stefan on 15th June 2026 and run until September.

For more information, please visit www.zumarestaurant.com

CELEBRITIES CARRYING THE GIVENCHY VOYOU BUCKET BAG

Charlize Theron and Sarah Pidgeon carrying the Voyou Bucket bag.

The latest addition to the maison’s iconic handbag family is defined by instinctive style and a singular attitude.

The epitome of chic Parisian nonchalance, the Voyou takes its name from French slang for a mischief-maker. Today, it embodies a sense of impertinence rooted in a distinctive attitude and singular spirit.

With the Autumn-Winter 2026 pre-collection, this effortless attitude comes in a new form with the Voyou Bucket, a silhouette distinguished by a single, confident ges-

ture: a leather drawstring closure that cinches its shape, softly structuring the clean geometry of a versatile biker-inspired bucket style.

The Voyou Bucket represents a natural extension of the Givenchy attitude, reflected thoughtful details and considered hardware. Designed for those who follow instinct over convention, it can be styled up or down, to adapt to any occasion, giving its wearer the freedom to express a unique personality and sense of style.

The Voyou Bucket is crafted in smooth, shiny calf leather with a fine grain and glossy finish. Three versatile ways of carry — top handle plus adjustable over-the-shoulder

and crossbody straps — convey the effortless characteristic of the Voyou family. A generous central compartment lined in suede features a flat pocket that keeps essentials within easy reach, while the drawstring closure adjusts the bag’s shape with precision.

The Voyou Bucket is available in ivory, light pink, chocolate or black leather with gold-finish hardware, and in cobalt blue leather with silver-finish hardware.

For more information, please visit givenchy.com

Photographer credit: Joaquín Laguinge

COS LAUNCHES THE MONUMENT TOTE

COS unveils the new Monument tote – a modern classic distinguished by architectural form and exquisite materiality.

Designed in COS’ London-based atelier, the tote is crafted from supple Italian leather, selected for its depth of character and longevity. Inspired by the elongated silhouette of a vintage doctor’s bag, its semi-structured form is shaped by meticulous attention to proportion and construction. Winged sides create a directional east-west shape, subtly referencing

mid-century architectural codes, while a full-length sunken zip closure lends a clean, contemporary finish.

Designed for comfort and ease of wear, shoulder-length handles sit effortlessly under the arm. Purposefully minimal hardware completes a considered expression of enduring style and thoughtful craftsmanship, while inside a discreet zip pocket and slim leather zip pulls offer purposeful functionality.

Advancing the modern wardrobe, an exploration of surface textures introduces depth and dimension to the Monument tote, launching in mahogany and brown lizard-effect leather.

For more information, please visit www.cos.com

INTRODUCING ROBERTO CAVALLI

MARBLEOUS CYPRESS A NEW CONTINUATION OF THE HOUSE’S MARBLEOUS COLLECTION

An homage to the ever-enduring Italian Cypress trees, Roberto Cavalli proudly introduces Roberto Cavalli Marbleous Cypress, an olfactive exploration of the iconic Tuscan landscape and delightful addition to the Marbleous Collection.

An extension of the signature Gold Collection, the Roberto Cavalli Marbleous Collection celebrates the power of metamorphosis and change, standing as a true testament to the brand’s craftsmanship and creative genius. Marbleous Cypress joins the existing trio of Marbleous Leather, Marbleous Rose, and Marbleous Vetiver –each fragrance spotlighting a distinct olfactive facet, honoring the divine rarities found on Earth.

A design characterized by its striking allure; the bottle is adorned in a vibrant emerald green marble pattern with metallic gold veins. Crowning the bottle, a heraldic logo cap pays homage to the iconic Gold Collection design. A gold label framed with a new, refreshing white border distinguishes Marbleous Cypress from its collection counterparts.

“

An olfactive journey inspired by the serene strength of nature, where cypress trees meet creamy woods and a fresh sea breeze, creating a scent that reflects stillness, balance, and timeless elegance.

Marbleous Cypress is crafted for the serene visionary who invites both stillness and strength. Renewed, focused, and calm, the Woody Floral Vetiver fragrance channels a quiet grove bathed in morning light. The scent opens with the zest of grapefruit and Italian bergamot, subtly spiced with nutmeg, before the invigorating freshness of cypress blends with delicate jasmine and gardenia. The composition settles into a dry-down of cedarwood, vetiver, sandalwood, and juniper berry.

Principal Perfumer Sophie Labbe of dsm-firmenich shares her inspiration behind Marbleous Cypress as wanting to create a scent that evokes the serene embrace of nature. The fragrance infuses cypress with the likeness of a peaceful sea breeze, enriched with the elegance of creamy woods. A scent characterized as when forest meets ocean and tranquility lingers like stillness after a storm.

The Roberto Cavalli Marbleous Cypress Eau de Parfum will be available in 100mL through selected retailers beginning May 2026.

ACQUA DI PARMA BRINGS ITS ART OF LIVING ITALIAN TO THE BEACH OF PARAGGI IN PORTOFINO WITH A SEASONAL SUMMER

BOUTIQUE

Created in collaboration with Langosteria, a summer boutique featuring signature Acqua di Parma codes and destination-exclusive offerings.

All Things Beauty

In May 2026, Acqua di Parma opens its seasonal boutique in Paraggi, introducing a new summer destination for the Maison on one of the most evocative stretches of the Italian coast. Created in collaboration with the fine dining restaurant group Langosteria, t he project brings Acqua di Parma into close dialogue with the mood, rhythm and social life of the season, offering a place where fragrance, design, hospitality and the pleasures of summer meet.

INSIDE THE BOUTIQUE

The interior follows the retail vision developed with architect and designer Dorothée Meilichzon, whose furnishings lend the boutique an intimate and gently sunlit atmosphere. Discovery tables, bottle-shaped high tables, luminous shelving, armchairs and coffee tables create an environment that feels at once warm and composed, carrying the Maison’s visual identity into a distinctly-summer setting.

SEASONAL EXCLUSIVES AT PARAGGI

To celebrate the collaboration, the Maison launches a dedicated edit featuring a special playful artwork that revisits Langosteria’s signature aesthetic with details inspired by Paraggi. The collection includes custom ceramic bottles paired with Sapone Classico Hand Wash and Fiordilatte Hand Lotion refills in notes of Colonia and Buongiorno, while the Chapeau! and La Chapeau! Piccola candles are hand-painted by artisans with the exclusive collaborative motif. The edit also includes the Panama Hat, crafted in a natural weave and

All Things Beauty

tone with an orange grosgrain ribbon inspired by Langosteria’s unmistakable hue. A discreet blazon signs the exterior, while the interior reveals the exclusive co-branding, “Acqua di Parma for Langosteria,” bringing together craftsmanship, lifestyle and Mediterranean culture. The offering continues with the Maison’s Art of Living objects for summer, including the Scacco Matto Chess Set, the Cincin Aperitivo Kit, the Tante Luci Basket and the Buongiorno Picnic Basket, each contributing to a season of open-air rituals, conviviality and the quiet pleasure of time well spent.

The Paraggi experience is further elevated by a series of destination-specific collaborations. Fashion and lifestyle brand La Veste reinterprets two signature pieces, the Pitaya Towel Dress Yellow and the Carambola Towel Shorts Yellow, with custom bergamot embroidery. To complete the edit, accessory brand Poubel by The Gstaad Guy brings a selection of pieces that feature motifs of the Colonia Art Deco bottle and Acqua di Parma’s Fiat 500 Spiaggina.

Throughout the season, this coastal address offers a new way to encounter the Maison: through fragrance, objects, shared moments, and a distinctly Italian sense of place.

MICHAEL JACKSON

by M ajed G aroub

There are moments in cinema when a story ceases to be about its subject and instead becomes a mirror held up to human ambition itself. The film about Michael Jackson is one such moment, an immersive portrait of brilliance, discipline, and emotional fragility woven into the life of one of the most influential figures in modern culture. It is less a biography and more a meditation on what it costs to transcend ordinary limits: the solitude behind applause, the sacrifice behind perfection, and the invisible weight carried by those who redefine an era.

Watching the film is not simply an encounter with a musical biography, it is a refined exploration of human ambition, discipline, vulnerability, and the emotional architecture behind greatness. True creators are rarely shaped by talent alone; they are formed through sacrifice, relentless repetition, sleepless nights, and an uncompromising belief in purpose.

What makes Michael’s narrative so compelling is not only his artistic brilliance, but the enduring humanity beneath the icon. Despite reaching an unparalleled

global status, his joy often resided in the simplest expressions of life, visiting children in hospitals, engaging with the underprivileged, and embracing moments of innocence that fame could never diminish. The film presents him not merely as an entertainer, but as a deeply sensitive figure whose legacy extends into compassion, humility, and emotional authenticity.

This same language of ambition, intensity, and resilience echoes in Brad Pitt’s portrayal in the contemporary Formula racing film, where determination, precision, and the pursuit of excellence define the human journey.

Both works resonate because they transcend celebrity culture and instead celebrate endurance, discipline, and the psychology of persistence. It is this shared emotional truth that elevates both stories into something larger than cinema. With sequels anticipated for both, audiences are set to experience another chapter of cinematic momentum, intensity, and inspiration.

A recurring point of discussion in Michael’s story is the perceived severity of his father’s discipline. Yet such a narrative demands contextual depth. In a racially divided America, where systemic prejudice against Black communities was deeply embedded, discipline was often interpreted as necessity rather than cruelty.

His father’s strict guidance played a foundational role in shaping The Jackson 5, the platform from which Michael emerged to transform global popular culture. His philosophy, “If you are not among the successful, you are among the failures”, reflects the unforgiving social reality of that era, where excellence was not aspirational but essential for survival and recognition.

Equally significant was Michael’s strategic decision to formalize his independence through legal expertise. His collaboration with entertainment attorney John Branca became a defining pillar in safeguarding

his artistic and commercial legacy. This underscores a critical principle often overlooked in discussions of success: talent alone is insufficient. Behind enduring creative empires lies a framework of legal precision, contractual intelligence, and strategic protection. A skilled lawyer is not merely an advisor, but a structural asset in the architecture of long-term legacy.

Had Michael’s career unfolded in today’s digital era, his global influence would likely have expanded exponentially. The contemporary media ecosystem, driven by streaming platforms and social media, has dismantled traditional barriers, enabling artists to connect directly with audiences at unprecedented scale and speed.

This transformation is also evident in Saudi Arabia’s evolving cultural landscape, where media, creativity, and heritage are being actively redefined.

Institutions such as the Saudi Broadcasting Authority, the Ministry of Culture, and the Ministry of Tourism are playing a central role in advancing creative industries, strengthening intellectual property awareness, and supporting the growth of art, fashion, tourism, and investment ecosystems.

Alongside this institutional evolution, Saudi Arabia has also produced influential figures in humanitarian and cultural leadership, including Prince Sultan bin Salman Bin Abdulaziz, Princess Adela Bint Abdullah bin Abdulaziz, and Princess Reema Bint Bandar bin Sultan, whose contributions have helped shape a global narrative of progress, responsibility, and cultural diplomacy.

Ultimately, Michael Jackson’s story transcends fame. It is a study of human resilience and emotional depth, an enduring reminder that true legacy is not measured by visibility or acclaim, but by the lasting impact one leaves on humanity.

FROM DESERT SANDS TO GLOBAL ARENAS: THE GROWTH OF POLO IN SAUDI ARABI

AWRITTEN

BY : DR. RAMZI ADDAS

For centuries, horses have occupied a special place in the culture and history of Saudi Arabia. From the powerful Arabian horse celebrated in poetry and folklore to the Kingdom’s long-standing equestrian traditions, horsemanship has always been deeply connected to Saudi identity. The Arabian horse, famous for its endurance, intelligence, and beauty, is considered one of the world’s oldest and most respected horse breeds. Saudi families have historically valued horse breeding and equestrian skills, and these traditions continue to have a significant influence on society today. In recent years, however, Saudi Arabia has introduced a new chapter in its equestrian story through the growing popularity of polo. Once considered an elite sport primarily associated with Europe and South America, polo is now becoming an increasingly important part of Saudi Arabia’s expanding sports and tourism landscape.

Today, the Kingdom is investing in international sporting events, luxury tourism, and cultural experiences as part of Vision 2030. Polo fits naturally into this transformation because it combines athleticism, elegance, heritage, and international appeal. Events such as the AlUla Desert Polo have garnered global attention, demonstrating Saudi Arabia’s ambition to become a major destination for elite sports and entertainment.

Polo is often described as one of the oldest team sports in the world. Historians believe the game originated more than 2,000 years ago, spreading across Asia, India, and eventually Europe. Traditionally

played on horseback by teams using long-handled mallets to strike a small ball, polo requires extraordinary coordination, speed, and communication between rider and horse. The sport has long been associated with royalty, military traditions, and aristocratic society, earning it the nickname “the sport of kings”.

Although polo itself is relatively new in Saudi Arabia compared to traditional horse racing and show-jumping, the Kingdom already possessed many of the cultural foundations necessary for the sport to flourish. The modern rise of polo in Saudi Arabia can largely be linked to the country’s broader efforts to diversify its economy and strengthen its entertainment and tourism sectors. Under Vision 2030, Saudi Arabia has invested in sports infrastructure, international competitions, and cultural festivals. Football, Formula One, boxing, golf, and equestrian sports have all become part of this national strategy. Polo, with its luxurious image and global audience, perfectly aligns with the Kingdom’s desire to position itself as a destination for world-class events.

One of the most significant milestones in Saudi polo has been the development of polo events. Known for its breathtaking desert landscapes, ancient archaeological sites, and rich history, AlUla has emerged as one of Saudi Arabia’s premier tourism destinations. The introduction of AlUla Desert Polo transformed the region into an international sporting stage unlike any other in the world. Unlike traditional polo tournaments held on green

grass fields, matches in AlUla are played against the dramatic backdrop of sandstone cliffs and desert terrain. The visual spectacle of horses competing across the golden sands creates an unforgettable experience for both players and spectators. Many other polo tournaments, such as the silver and gold cups, have been successfully held in Riyadh.

The success of polo events in Saudi Arabia highlighted the country’s growing ability to organize international sporting competitions. Polo adds another dimension to this strategy because it appeals not only to sports fans but also to luxury travelers and cultural enthusiasts. High-end hospitality, fashion, fine dining, and exclusive social gatherings frequently accompany polo tournaments, making them not only important sporting occasions but also significant economic opportunities.

Beyond tourism and entertainment, polo is also contributing to the development of local equestrian talent. Saudi Arabia has seen increasing interest in riding academies, horse training programs, and polo clubs. Young Saudi riders are now participating in competitions and training opportunities that were previously limited or unavailable. Women’s participation in sports has also expanded significantly in Saudi Arabia in recent years, and equestrian sports have become one of the areas where women are increasingly visible.

Internationally, the Kingdom’s mark on the world of polo was clear and remarkable. One important example is the polo tournament in the United Kingdom, where Saudi participation in high-profile polo

events has strengthened ties with one of the sport’s historic centers. Competing in London-based tournaments has provided Saudi teams with valuable exposure to elite competition, showcasing their capabilities on an international stage.

Another example is the Saudi participation in the Moroccan international (Mohammed the sixth) polo competition, which has also been significant, particularly in international tournaments that bring together top teams from across Europe, Africa, and the Middle East. These competitions have provided Saudi players with the opportunity to face experienced opponents, refine their skills, and build a stronger presence within the global polo community.

Closer to home, Saudi Arabia has become a central player in the growth of polo across the Gulf region. Regional tournaments, especially in countries with well-established polo infrastructure, have offered Saudi teams consistent access to high-quality competition in addition to expanding the competitive opportunities and contributing to the overall advancement of polo throughout the Gulf.

A landmark moment for the sport came with the recent official merger of the Saudi Polo Federation and the Saudi Equestrian Federation into the Saudi Equestrian and Polo Federation (SEPF), under the leadership of Prince Abdullah bin Fahd bin Abdullah, which marks a decisive step forward for the sport. By unifying governance, resources, and strategic direction, the federation creates a more cohesive and efficient system for developing both polo and equestrian disciplines. This integration allows for stronger talent pathways, better allocation of funding, and a more coordinated international presence, ultimately elevating standards across the board. For polo in particular, it means greater alignment with the Kingdom’s wider equestrian heritage, enhanced opportunities for players, and a stronger platform to compete globally.

BOMBARDIER AND ELIE SAAB DEBUT

FIRST-OF-ITS-KIND COLLABORATION, INTRODUCING

THE HAUTE COUTURE OF AVIATION WITH BESPOKE GLOBAL 8000 CABIN DESIGN

Bombardier and ELIE SAAB are proud to unveil a bold new chapter in business aviation: a bespoke cabin design for the Global 8000 aircraft that redefines the onboard experience through the lens of haute couture.

This landmark, first-of-its-kind collaboration brings together Bombardier’s industry-leading engineering and performance with ELIE SAAB’s timeless design expertise, elevating the world’s fastest business jet’s cabin into a refined living environment where precision, comfort and timeless elegance converge. The unveiling took place at Bombardier’s Aviator Lounge, the company’s curated, immersive flagship in Monaco during the Formula 1 Grand Prix, placing the project at the intersection of performance, design and refined living.

This collaboration reflects a natural alignment between two globally renowned brands, united by a shared commitment to serving a discerning global clientele with uncompromising standards of quality, precision, and sophistication.

“When we began discussions with Elie Saab, the Global 8000 was already well on the path to becoming a certified, operational aircraft. This allowed us to go beyond concepts and rethink the cabin as a true living space, while fully respecting the performance and operational realities of the aircraft,” said Éric Martel, President and Chief Executive Officer of Bombardier. “This collaboration pushes the boundaries of business aviation and reflects our relentless focus on elevating the customer experience.”

For ELIE SAAB, whose creative universe has long extended beyond fashion into the worlds of design and interiors, the project was both intuitive and deeply personal. The Global 8000 cabin has been reimagined as a sophisticated, harmonious space, defined by clean architectural lines, rich materials and a warm, timeless palette that enhances both openness and fluidity.

““With Bombardier, we approached this collaboration with an haute couture mindset, elevating every material and detail into a carefully curated expression of luxury, precision and design excellence. This project also reflects our desire to accompany our clients in their daily lives wherever they are, extending the ELIE SAAB universe into every moment of their journey. It is truly a new approach to private aviation, where travel becomes a seamless continuation of refined living,” said Elie Saab Jr., CEO of ELIE SAAB.

Designed as an intimate yet open and highly personalized environment, the cabin translates a refined way of living into the experience of private travel. Bathed in natural light, the interior reveals a serene and spacious sanctuary characterized by fluid architectural lines, expansive sightlines and a warm, harmonious palette. At its centre, a generous lounge area serves as the heart of the cabin, offering an inviting setting designed to foster well-being, connection and effortless comfort.

Behind the refined simplicity of the cabin lies a highly complex and deeply collaborative process. Bombardier’s engineering teams worked hand-in-hand with Elie Saab to translate couture-inspired design into a

fully certifiable aircraft interior, meeting the rigorous technical, safety and performance standards of business aviation.

This exclusive Global 8000 cabin offering marks a defining milestone in Bombardier’s continued evolution, not only as a leader in aviation, but as a brand shaping the future of its industry. Now available to Global 8000 customers as an option, this distinctive cabin concept reflects a natural extension of Elie Saab’s universe into new dimensions of lifestyle and design, reinforcing its ambition to accompany clients wherever they are, and to bring its distinctive design philosophy into every aspect of their lives – even in flight.

The Gentlemen’s Evening

A night of resonance

Acentral presence at the Cannes Film Festival, Caroline Scheufele, Co-President and Artistic Director of Chopard, welcomed her brother Karl-Friedrich Scheufele, Co-President of the Maison, for an evening they co-hosted in celebration of Chopard Manufacture’s Haute Horlogerie. Overlooking the scintillating Croisette, the Chopard Rooftop set the stage for this refined interlude devoted to craftsmanship.

The space hosted a masterclass dedicated to chiming watches and Chopard’s ‘Sound of Eternity’ curated by Frédéric Brun, who led the session together with Karl-Friedrich and Karl-Fritz Scheufele. Among the guests in attendance were Chopard Ambassador Jacky Ickx, as well as actors Charles Melton, Kelvin Harrison Jr. and Sophie Rose MacDowell.

Throughout the evening, guests were invited to explore the acoustic principles behind L.U.C chiming watches, discovering firsthand the meticulous processes that govern tone, resonance and clarity – a demanding discipline

in which Chopard has established itself as a recognised authority. The occasion also marked the unveiling of the limited-edition L.U.C Full Strike Sapphire Edition 2.

Embracing the refined rituals cherished by watch connoisseurs, the evening featured a live cigar-rolling experience, accompanied by curated tastings of fine cognac and aged rhum. An elegant dinner followed, paired with select vintages from Château Monestier La Tour, the biodynamic vineyard acquired by Karl-Friedrich Scheufele in 2012.

The evening concluded under the Cannes stars with an energetic DJ set by Danilo Plessow (Motor City Drum Ensemble).

AIDAN DEMPSEY APPOINTED GENERAL MANAGER OF THE ST. REGIS RED SEA RESORT

Aidan Dempsey has been appointed General Manager of The St. Regis Red Sea Resort, bringing over two decades of international luxury hospitality experience to one of the world’s most visionary new destinations. Set within the untouched beauty of Saudi Arabia’s western coastline, The Red Sea represents a bold reimagining of travel, where regenerative tourism, cultural authenticity, and ultra-luxury converge at an unprecedented scale.

For Aidan, the move is both strategic and deeply personal. Drawn by the opportunity to shape something from the ground up, he joins at a pivotal moment in the destination’s evolution. “What drew me to this role is the opportunity to be part of something truly new and evolving,” he said. “The Red Sea is an extraordinary project, and being aligned with Saudi Arabia’s Vision 2030 is incredibly compelling. It’s rare to be part of something at this level of ambition, where you’re not only building a resort, but contributing to how a destination is experienced and understood globally.”

Aidan previously served as General Manager of The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert, where he led the repositioning of the 500-hectare resort, strengthening its leadership structure, elevating service standards, and driving strong commercial performance. During his tenure, the

property earned Forbes Four Star recognition, secured Virtuoso membership, and was named to the Condé Nast Traveler Global Gold List, while achieving double-digit growth across key metrics. Prior to this, he was General Manager of Hotel Bristol, a Luxury Collection Hotel in Warsaw, where he oversaw its post-pandemic reopening and repositioning, delivering record associate engagement and sustained market share growth. His earlier career includes senior leadership roles across leading properties in Dublin and Dubai.

Known for his disciplined yet collaborative leadership style, Aidan places people and culture at the center of performance. “I believe in creating an environment where people feel empowered to contribute and succeed,” he said. “When individuals are given the structure, support, and trust to excel, that’s when you see true impact, not only in performance, but in the guest experience.”

At The St. Regis Red Sea Resort, Aidan’s vision is focused on elevating both people and product, with a clear emphasis on service, detail, and consistency across every touchpoint of the guest experience. “Luxury today is defined by people and experiences,” he noted. “It’s about genuine service and holding ourselves to a higher standard, while ensuring our hosts continue to grow within the brand.”

11 EXPERIENCES NOT TO MISS IN ASEER THIS SUMMER

While much of the GCC spends the summer months seeking refuge from soaring temperatures, Aseer offers something different. Located in the southwest of Saudi Arabia, the region is known for its naturally cool climate, dramatic mountain landscapes, rich cultural heritage, and growing calendar of seasonal experiences. This summer, Aseer welcomes visitors with more than 100 bookable experiences across the region, inviting travellers to discover a destination where culture, nature, adventure, and entertainment come together in one journey.

Here are some of the experiences not to miss in Aseer this summer:

Al Muftaha District is one of Abha’s most prominent heritage landmarks, bringing together Aseeri architecture and the spirit of local culture. With its traditional buildings and calm atmosphere, it offers visitors an experience that brings them closer to Aseer’s history and warm hospitality.

Experience Bilad Aseer, Where Heritage Meets Rural Stays

Bilad Aseer takes you on an authentic rural experience between Al Jaw Village and Beit Abi Ali, where stonehouse stays, local flavors, and warm hospitality come together. Visitors can get closer to the details of village life in Aseer, surrounded by heritage, rural products, and a calm atmosphere that reflects the spirit of the city.

Perched on dramatic cliffs overlooking the mountains, Al Habala offers some of the most spectacular views in Aseer. Visitors can explore walking trails, enjoy panoramic landscapes, and experience one of the region’s most unique views.

Experience Aseer’s Cultural Villages

Aseer is home to some of Saudi Arabia’s most remarkable heritage villages, where centuries of history, architecture, and local traditions remain part of everyday

Al Muftaha District

Walk Above the Clouds in Al Habala

life. Among them the Village of Rijal Almaa, Al Asabila Palaces, Al Yanfa Heritage Village, Abu Nuqtah Castles, and Abu Sarah Palaces. Visitors can wander through these historic sites, meet local artisans, discover traditional crafts, and experience the stories and customs that have shaped these communities for generations.

Stroll Through the Newly Refreshed Souq Althulatha’

Returning this summer following extensive redevelopment, Souq Althulatha’ continues its role as one of Aseer’s most prominent cultural and heritage landmarks. Visitors can browse local products and discover traditional crafts throughout the market.

Spend Your Day Enjoying a Kashta Experience on Aseer’s Highlands

Set on one of Aseer’s highlands, Kashta offers a daily outdoor experience at Al Hadabah Park, featuring equipped camps and outdoor seating areas with open views and refreshing surroundings. The site also includes a central hub with restaurants and cafés, along with shooting, horse riding, desert bikes, and tailored experiences for children.

Experience the Reopening of Talal Maddah Theatre

Among Aseer 2026 summer season’s highlights is the reopening of Talal Maddah Theatre following extensive

redevelopment works. The venue returns as one of the region’s key cultural and entertainment landmarks, hosting a variety of performances and events throughout the season.

Adventure Awaits at Husaak

For outdoor and adventure enthusiasts, Husaak Adventure Center offers a range of experiences designed for adventure seekers. From mountain activities and hiking opportunities to outdoor challenges, it provides visitors with a different way to explore Aseer’s natural landscapes.

Enjoy the Sound of Abha Festival Music takes centre stage this summer with the launch of the Sound of Abha Festival. The event forms part of a wider entertainment programme that includes concerts, cultural performances, and seasonal celebrations designed for all ages.

Join the FIFA World Cup 2026 Fan Zone

Football fans can gather at the FIFA World Cup 2026 Fan Zone, where visitors can watch matches, enjoy entertainment activities, and experience the excitement of the tournament as part of Aseer’s summer programme.

Discover the Flavors of Aseer

Aseer’s culinary scene is deeply rooted in local traditions. Throughout the region, visitors can experience authentic dishes, local ingredients, and traditional hospitality that reflect the destination’s rich cultural identity.

Whether exploring heritage villages, hiking mountain trails, enjoying live entertainment, or simply taking in the region’s cool summer weather, Aseer offers a refreshing alternative to the traditional summer getaway.

For more information on Aseer’s experiences, events, activities, and all things tourism, visit Aseer’s official tourism website, DiscoverAseer.com.

DREAM OF THE DESERT ESTABLISHES RIYADH HEADQUARTERS, MARKING ENTRY INTO DELIVERY PHASE

Dream of the Desert, Saudi Arabia’s first ultra-luxury train by Arsenale Group, marked a major development milestone with the opening of its headquarters in Riyadh and the appointment of Raffaele Breschi as General Manager of Dream of the Desert and CEO of Arsenale International. This step marks the next phase of the project’s delivery in the country, reinforcing its central role in Saudi Arabia’s tourism transformation as it advances toward its 2026 debut.

Permanent Riyadh headquarters anchors project within Saudi Arabia’s tourism and transport ecosystem

Raffaele Breschi appointed General Manager of Dream of the Desert and CEO of Arsenale International, reinforcing operational momentum ahead of 2026 launch

Collaboration with national entities accelerates development and destination activation across Saudi Arabia

The establishment of a permanent base in Riyadh anchors the project firmly within Saudi Arabia’s tourism and transport ecosystem and marks Arsenale’s first international headquarters, underscoring a long-term, on-the-ground commitment beyond project development.

Operating from Saudi Arabia’s capital, the project team will work closely with national stakeholders – including the Ministry of Culture (MOC); the Ministry of Transport and Logistic Services, with Saudi Arabia Railways (SAR), and the Transport General Authority (TGA); and the Ministry of Tourism, with Saudi Tourism Authority (STA), and the Tourism Development Fund (TDF), the national enabler of Saudi Arabia’s tourism sector, to ensure operational readiness and activate cultural and touristic destinations along the route ahead of the inaugural journeys scheduled for the end of 2026.

As the project advances toward launch, Breschi will oversee the end-toend setup of Dream of the Desert in Saudi Arabia, including organisational build-out, regulatory coordination, product development, distribution, talent development, and operational performance.

Breschi brings a strong track record in international expansion and luxury hospitality development. He joined Arsenale Group in 2023 as part of its global leadership team, following senior roles focused on growth across the Middle East, and previously served as a Partner at McKinsey & Company, advising global developers and sovereign entities on largescale tourism and hospitality strategies.

“Establishing our headquarters in Riyadh reflects our commitment to building Dream of the Desert from within the Kingdom,’’

Raffaele Breschi, General Manager of Dream of the Desert

In parallel to his role as General Manager of Dream of the Desert, Breschi has been appointed CEO of Arsenale International, where he spearheads all Arsenale projects outside Italy. In this capacity, Dream of the Desert remains a flagship project within the international portfolio, with his primary focus centered on its successful delivery and launch in Saudi Arabia.

“Working alongside our national partners enables us to shape a rail experience that is globally distinctive yet deeply rooted in Saudi culture – one that celebrates the Kingdom’s landscapes, heritage, and hospitality while setting a new benchmark for experiential travel in the region.’’

Designed to redefine luxury rail travel globally while showcasing Saudi Arabia’s landscapes, culture and heritage, Dream of the Desert will offer immersive, one to three-day journeys across the country, combining refined onboard hospitality with curated off-board experiences. The project forms part of Saudi Arabia’s broader tourism and infrastructure transformation, supporting Saudi Vision 2030’s ambition to position the Kingdom as a leading destination for high-value, culturally rooted travel.

Spanning more than 1,300 kilometers of Saudi Arabia’s existing railway tracks, the route will activate destinations across multiple locations, creating new gateways into the country’s natural and cultural landscapes through curated itineraries that blend craftsmanship, storytelling and destination discovery.

Beyond its luxury travel experience, Dream of the Desert is set to play a meaningful socio-economic role in Saudi Arabia. The project will support hospitality workforce development, with a strong focus on Saudization, enable specialised skills transfer in rail-based guest experience operations, stimulate local supply chains, and contribute to the continued growth of an experiential tourism ecosystem across the country.

With its headquarters now established in Riyadh and leadership focused on delivery, Dream of the Desert moves steadily toward its 2026 debut as one of Saudi Arabia’s most distinctive luxury experiential travel initiatives.

For more information, please visit www.dreamofthedesert.com

RLC Fashion Summit 2026 in Milan

Convenes Global Fashion CEOs as Industry Reassesses Growth Models

Brunello Cucinelli, Prada Group, Selfridges Group, Saks Global among confirmed participants at the Four Seasons Hotel Milano

The 2026 RLC Fashion Summit in Milan convenes an invite-only group of global fashion and luxury leaders on June 3–4 at the Four Seasons Hotel Milano. Confirmed speakers include Luca Lisandroni, Chief Executive Officer of Brunello Cucinelli; André Maeder, Chief Executive Officer of Selfridges Group; and Lana Todorovich, Chief Global Brands Officer of Saks Global.

Additional participants include Silvio Campara, Chief Executive Officer of Golden Goose; Antonio De Matteis, Chief Executive Officer of Kiton; Stefano Canali, Chief Executive Officer of Canali Group; Andrea Bonini, Group Chief Financial Officer of Prada Group; Francesco Pascalizzi, Partner and Co-Head of Consumer at Permira; and Alison Rehill-Erguven, Chief Executive Officer of Cenomi Centers. The gathering brings together an international group of senior decision-makers spanning brands, retail platforms, investment firms, and real estate operators.

The Fashion Summit in Milan takes place as companies across the sector reassess growth strategies in Europe,

the Middle East, China, Southeast Asia, and the Americas, while navigating pressure on margins and the integration of artificial intelligence across design, merchandising, and distribution. Senior executives are engaging directly as operating models, capital allocation, and regional priorities continue to shift across the global fashion industry.

The program includes a VIP Dinner and RLC Honors on June 3 and a full-day summit on June 4, addressing four themes: The New Geography of Growth, The Reinvention of Desire, The New Economics of Luxury, and AI and the Innovation Frontiers.

“Where and how the global fashion industry grows is now determined across multiple markets, with strategy, capital, and execution increasingly fragmented and distributed,” said Panos Linardos, Chairman of RLC Global Forum. “RLC convenes the individuals and institutions shaping how the industry evolves.”

ROWAD MODERN ENGINEERING

COMPLETES DEVELOPMENT OF

THE MINISTRY OF CULTURE’S HEADQUARTERS IN DIRIYAH

Rowad Modern Engineering announced the successful completion of the design and execution of the Ministry of Culture’s headquarters in Diriyah, marking a landmark achievement that reflects the seamless integration of contemporary architecture with the Kingdom of Saudi Arabia’s rich historical identity.

The project encompassed the full scope of design and execution works, beginning with concept development and progressing through detailed engineering, including Issued for Construction (IFC) drawings. Advanced Building Information Modeling (BIM) methodologies were employed throughout the project lifecycle, ensuring high levels of coordination and precision. In addition, sustainability measures were fully integrated in line with Leadership in Energy and Environmental Design (LEED) standards. As one of the world’s most recognized green building rating systems, LEED evaluates projects based on energy efficiency, water and material optimization, and indoor environmental quality. The Ministry of Culture headquarters has successfully achieved LEED Gold certification, underscoring its strong sustainability credentials.

Strategically located in the heart of Diriyah—one of the Kingdom’s most significant cultural and historical destinations—the new headquarters sits near At-Turaif District, a UNESCO World Heritage Site. The project aligns with national strategic priorities under Saudi

Vision 2030, reinforcing the institutional presence of the cultural sector while strengthening its connection to the Kingdom’s historical roots. As the birthplace of the First Saudi State, Diriyah lends the project a unique symbolic and cultural significance.

“Commenting on this achievement, Eng. Mohamed Mahlab, Chief Executive Officer of Rowad Modern Engineering, said: “This project reflects the artistic and engineering value that Rowad Modern Engineering delivers in the Kingdom of Saudi Arabia. Our approach is grounded in disciplined execution, robust technical governance, and the effective management of multidisciplinary works. When delivering projects with a strong heritage dimension, we adopt a strategic engineering methodology that prioritizes preserving the identity of the place at every stage of design and execution. At the same time, we ensure the delivery of practical, high-performance solutions that respect the site’s historical context and authentically showcase its character. This achievement further reinforces our position as a trusted partner for projects of strategic national importance”.

“Eng. Mohamed Fawzy, General Manager of Rowad Modern Engineering in the Kingdom of Saudi Arabia, stated: “We are proud to have completed the design and execution of the Ministry of Culture’s new headquarters in Diriyah within a record timeframe of no more than 10 months. Spanning an area of 36,000 square meters, the project engaged approximately 2,400 professionals across multiple disciplines and workstreams. It represents a fully integrated delivery of architectural and electromechanical works, executed to the highest standards of quality, efficiency, and sustainability.”

Architecturally, the headquarters draws inspiration from traditional Najdi design principles, reflected in its building forms, materials, and color palette. These elements are reinterpreted within a contemporary architectural framework that achieves a refined balance between authenticity and modernity. The project is carefully integrated into Diriyah’s urban fabric, embodying a broader vision of reviving and celebrating Najdi architectural heritage in a modern institutional context.

The execution scope for the Ministry of Culture headquarters covered all essential disciplines required to deliver the project in compliance with the highest

Saudi and international standards. This included civil and architectural works, mechanical systems and building management systems, electrical works, audiovisual and low-current systems, as well as furnishing works, all executed in accordance with approved specifications and regulatory requirements.

The project stands as a key initiative supporting the objectives of Saudi Vision 2030, contributing to the development of the cultural sector and enhancing quality of life through the creation of a cohesive and integrated urban environment. In doing so, it reinforces the Kingdom’s position as a global destination for culture, heritage, and creativity.

SPECIALIZED BY STC REINFORCES

NATIONAL CRITICAL READINESS FOR 2026

Specialized by stc announced today an increased national readiness plan, confirming its role as the Kingdom’s trusted provider of mission critical communication solutions. As the national operator for secure and resilient communications, specialized by stc continues to contribute to empowering the Kingdom’s future and wider markets with secure, resilient, and innovative critical communication solutions that support emergency response, defense, industrial operations, and vital infrastructure sectors.

This readiness push builds on specialized by stc’s extensive portfolio of mission critical platforms, including its (BCN by stc) Business Critical Network, and the (Forun by stc) next generation push to talk solution, all engineered to deliver high availability, encrypted communication, and uninterrupted performance in high sensitivity environments. The company also operates advanced operations rooms and event management capabilities that support government agencies, mega projects, and national events, reinforcing its reputation for reliability, security, and operational excellence.

As the digital transformation and resilience continues under Vision 2030, specialized by stc remains to expanding its partnerships across defense, public safety, energy, transportation, and industrial sectors.

With the backing of stc group’s national infrastructure and its own two decades of mission critical expertise, the specialized by stc is uniquely positioned to strengthen the Kingdom’s critical communication ecosystem and empower national readiness today and the Kingdom’s future tomorrow.

““Our mandate is clear; to ensure that every critical sector in Saudi Arabia is equipped with communication capabilities that are secure, resilient, and ready for the future,” said Khaled Aldharrab, the CEO of specialized by stc. “As we reinforce national readiness, we remain committed to contribute to empowering the Kingdom’s future with innovative mission critical technologies that safeguard continuity, accelerate response, and strengthen operational resilience across government and industry.”

RED SEA INTERNATIONAL AIRPORT ADDS EXTRA FLIGHTS, REACHING 15,000 SEATS TO MEET PEAK EID AL-ADHA DEMAND

Red Sea International Airport (RSI), operated by daa International, has expanded its flight schedule for the Eid al-Adha period from 21 to 31 May 2026, increasing total inbound and outbound flights to 80 and offering over 15,000 seats across both domestic and international services.

The expansion includes 64 domestic flights (inbound and outbound) between 21 and 31 May, of which 32 are additional services compared to RSI’s regular domestic schedule. In total, domestic operations will provide over 10,000 seats (in and out) during the Eid Al-Adha period, connecting guests from Riyadh and Jeddah. In addition, international services from Dubai and Doha will provide almost 5,000 seats across 16 flight movements.

• Saudia Airlines: 46 flights between Riyadh (RUH) and Red Sea International Airport (RSI) 18 flights between Jeddah (JED) and Red Sea International Airport (RSI).

• flydubai: 8 flights between Dubai (DXB) and Red Sea International Airport (RSI).

• Qatar Airways: 8 flights between Doha (DOH) and Red Sea International Airport (RSI).

RSI is committed to bringing its “Seamlessly Welcoming the World” promise to life. By welcoming its arriving guests with extraordinary welcome and Eid activations that reshape what true airport hospitality means. Overall, the expanded flight schedule strengthens connectivity to The Red Sea destination and supports seamless guest movement throughout the public holiday season, enabling visitors to enjoy the exceptional Eid offers awaiting them across The Red Sea resorts.

Brands Directory

AlUla experiencealula.com

Anna Zinola linkedin.com/in/anna-zinola

Acqua di Parma acquadiparma.com

Aidan Dempsey linkedin.com/in/aidan-dempsey

Azza Fahmy Jewellery azzafahmy.com

Bombardier bombardier.com

Chenghez Khan linkedin.com/in/chenghez-khan

Chopard chopard.com

COS cos.com

Majed Garoub instagram.com/majedgaroub

Dr. Ramzi Addas sa.linkedin.com/in/dr-ramzi-addas

Dream of the Desert dreamofthedesert.com

Elie Saab eliesaab.com

Fairmont Hotel fairmont.com

Ferrari ferrari.com

Four Seasons Hotels and Resorts fourseasons.com

Givenchy givenchy.com

Juffali Automotive Company juffali.com/automotive

Mansard Riyadh radissonhotels.com

Marriott marriott.com

Miraval Resorts and Spas miravalresorts.com

Patchi patchi.com

Porshe porsche.com

Roberto Cavalli robertocavalli.com

Rowad Modern Engineering rowad-rme.com

Shura Island redseaglobal.com

Specialized by stc stc.com.sa

The Bicester Collection thebicestercollection.com

The Red Sea visitredsea.com

The St. Regis Red Sea Resort marriott.com

TLN Academy tln.academy

Van Cleef & Arpels vancleefarpels.com

Zuma Riyadh zumarestaurant.com

AT THE ST. REGIS RIYADH

Exquisite Ride To Recharge

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1,500

An exclusive wellness journey, crafted for you Indulge in the steam room, sauna, relaxation lounge, Jacuzzi, and refreshing ice shower.

PACKAGE BENFITS

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Enjoy a luxurious overnight experience at The St. Regis Riyadh as our guest.

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