Development Services Brochure

Development Services

We are developer-focused – serving our customers by executing an exceptional sales process that delivers results.

Welcome

Sotheby’s is one of the world’s most recognized and respected luxury brands, having served discerning auction buyers and sellers since 1744. With a rich heritage in association with the auction house, the Sotheby’s International Realty® brand is a truly global luxury real estate network, representing exceptional customers and extraordinary luxury real estate properties worldwide.

Partnering with exclusive Sotheby’s International Realty global affiliates, Premier Sotheby’s International Realty has an unparalleled ability to connect customers with local new development opportunities — with over 1,400 real estate professionals and more than 40 sales galleries throughout Florida and North Carolina.

Premier Sotheby’s International Realty was established as a division of The Lutgert Companies, pioneer developers of the first residential planned unit development in the state of Florida. They have developed more than 25 luxury towers, luxury golf course communities and awardwinning commercial properties.

Harnessing the global power of our network, today, we are proudly affiliated with Peerage Realty Partners and stand as the No. 1 Sotheby’s International Realty affiliate in the world.

With new development and commitment to excellence in our DNA, we bring an experienced, professional and custom sales approach to some of the most prestigious and successful residential real estate projects.

We invite you to explore our portfolio of communities exclusively represented by Premier Sotheby’s International Realty.

Jackie Thiel President

Adam Kaufman Senior Vice President Development Services

Kristin Cartwright Vice President Development Services

Kathy Forrester Chief Marketing Officer

Olana | Naples, FL Linville Ridge | Linville, NC

The Ritz-Carlton Residences, Sarasota Bay | Sarasota, FL

Budge Huskey Chief Executive Officer

Our Value

• We have an unrivaled brand and presence in the consumer/ brokerage markets – globally, nationally and locally.

• We are a professional, experienced new development team, with a winning new development sales process.

• Our local office brokers/global real estate advisors are considered the best of the best and enjoy superior networks.

• We form great sales teams, and create a professional, effective customer-centric sales experience that optimizes sales pace and price, maximizing developer return on investment ( ROI).

New Development Division Services Offered

Project Advisory Services – Feasibility, Positioning, Team Formation

New Development Project Sales Management – Commission-Based

MARKET INTELLIGENCE

• Focus groups

• Target market demographics analysis

• Sales strategy including phasing, pricing and release strategies

SALES MANAGEMENT

• Professional sales team staffing and training for new development sales

• Guidance on sales center and sales collateral – digital and physical

• Broker outreach including Cooperating Broker Programs and nonlocal Referral Broker Program

• Creation of winning project presentations – digital and physical

• Manage visitor traffic focusing on source, demographic mix

• Listing data management and syndication through MLS and Sotheby’s International Realty’s exclusive networks

• Registration/customer relationship/document management process and systems

• Daily sales team guidance and oversight, regular reporting and sales meetings

MARKETING

• Exposure in Premier Sotheby’s International Realty New Development digital platforms including monthly newsletter, social media platforms and blogs

• Development rotation in Premier Sotheby’s International Realty print ads

• Development exposure on Premier Sotheby’s International Realty and Sotheby’s International Realty website

• Guidance on public relations initiatives

• Guidance on marketing initiatives

• Leverage Premier Sotheby’s International Realty’s media partners to expand the developer’s agency efforts and maximize local, regional and national media outreach

SOTHEBY’S AUCTION HOUSE AND SOTHEBY’S INTERNATIONAL REALTY ® ADVANTAGE

• 26,100 Sotheby’s International Realty associates in 1,100 offices in 84 countries and territories

• Access to our valuable global networks

• Unrivaled online exposure through the firm’s marketing partnerships

• Exclusive marketing opportunities to Sotheby’s auction house prestigious clientele

No. 1

Sotheby’s International Realty® affiliate in the world*

No. 23 In sales volume in the nation – RealTrends Verified 2025

$7.6 Billion In total company sales volume for 2024