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Wanted: Metaverse Brand Manager

WHAT CAN WE EXPECT FROM THE FUTURE OF THE INTERNET IN 3D? ACCORDING TO SAMI KHAN, CO-FOUNDER AND CEO OF MOBILE GAMING EXPERIENCE ATLAS: EARTH, THE METAVERSE IS HAPPENING NOW AND COMPANIES WITHOUT A DEDICATED BRAND MANAGER ARE GOING TO MISS OUT.

Fifteen years ago, no one would have predicted that every company – from Apple to your neighbour’s startup – would have a highly-skilled, highly-paid brand social media manager. Yet that role is now a core requirement for every business striving for outsized success. So what will be next?

Metaverse brand manager needed immediately and desperately!

Think about it: the metaverse promises (amongst other things) to provide an online experience in an almost unimaginable immersive manner. But, will your company’s version of the metaverse provide, specifically, what the internet doesn't, and who is going to help articulate it?

We believe that the next round of breakthrough consumer technology (augmented reality (AR), virtual reality (VR), and others), will enable a new-and-vastly-improved iteration of the internet. If you can imagine the internet experience in 3D, then you can begin to appreciate the enormous untapped potential power of the metaverse.

However, with great power comes great responsibility. The companies determined to create and define the heightened and eclectic metaverse experience must be ready. They will need to have a new breed of brand manager who is capable of handling an entirely new batch of brand opportunities and challenges. In our case, we think a metaverse mirrored on top of the real world is one of the best ways to achieve a desirable version of a 3D internet experience. Every parcel of ATLAS: Earth’s virtual land is mirrored on top of the real world physical property it represents, and will be gateways for a variety of twin digital user experiences that leverage all current and future tech breakthroughs.

At least that’s how our brand manager is helping to strategise and articulate how we seize our opportunities and deal with our challenges.

In each company’s case, their metaverse brand manager will need to do more than just manage their brand’s social media presence. A two-dimensional role like a traditional social media manager can’t keep up with the constantly expanding, ever evolving nature of the metaverse. A metaverse brand manager will need to, and be able to, go much deeper.

To properly build and successfully manage an immersive metaverse experience, this new role will require (for starters) Unity game engine training as well as an extensive background in design – not unlike the UI/UX game artist roles that exist today. On top of that, a metaverse brand manager will need strong marketing skills and a deft approach to human psychology to help create and articulate the immersive, authentic experiences that will form the core of the metaverse’s new-and-improved version of customer-brand interaction.

As of right now, finding someone who can fill this role might sound slightly more challenging than tracking down Bigfoot. But as with any emerging field, the best candidates will train and flex their metaverse muscles, ready to rise mythically to the challenges and opportunities.

And while none of us know precisely what untold promises, potential, and power the metaverse will bring us in the short-and-long term future, there’s no time like the present to put ‘hire a brand metaverse manager’ on the top of your to do now list.

Sami Khan is the co-founder and CEO of Atlas Reality, a company building real value in the virtual world. Prior to starting Atlas, Sami created and executed growth strategies for some of the largest digital products in the world now valued collectively over USD15 billion including the micro-investing app Acorns and the money-saving browser extension, Honey. He has been featured on multiple case studies featured on a Snap earnings call, at Facebook, Twitter, and Adweek.

Everybody Knows Greece

GREECE OFFERS AN ATTRACTIVE COMBINATION OF LOCATIONS, ANCIENT SITES, COMPETITIVE FINANCIAL INCENTIVES, 40% CASH REBATE AND EXPERIENCED CREWS TO ATTRACT INTERNATIONAL PRODUCTIONS.

World-renowned director David Cronenberg shoots Crimes of the Future in Athens.

2022 Palme D'or Winner Triangle of Sadness films on location at Evia Island.

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Greece is a natural studio, a point for which we have an added value that only a few countries can match. It is not only the fact that to shoot a film you need great light, but, also, that the country offers an incredible variety of locations covering ancient Greek, Roman, Medieval, Byzantine and later elements for every occasion. From snowcapped mountain ranges to forests, lakes, beaches, even volcanos (!) we can offer every type of scenery. The variety and versatility of locations is ideal for filming any kind of genre be it a romantic comedy, a drama, an action film, a thriller, or, even, a period drama.

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The Hellenic Film Commission of the Greek Film Centre is always available and willing to provide any creator, artist, or producer with the right kind of tools so that they can bring their idea to fruition. In other words, it is not a matter of incentive but a matter of perspective.

“THE SUPPORT OF THE AUDIOVISUAL PRODUCTION INDUSTRY IS INEXTRICABLY LINKED TO THE NATIONAL GOAL: MAKE GREECE ONE OF THE MOST ATTRACTIVE AND SAFE DESTINATIONS FOR PRODUCTION IN THE WORLD.”

FOR MORE INFORMATION CONTACT: Maria Koufopoulou Director, Hellenic Film Commission m.koufopoulou@gfc.gr / 0030 210 36 78 514 Stavroula Geronimaki Operations Manager, Hellenic Film Commission s.geronimaki@gfc.gr / 0030 210 36 78530 filmcommission@gfc.gr www.filmcommission.gr