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I feel stimulated.

Users need to feel stimulated. The center and core of our framework based on our research findings is, "I Feel Stimulated." This is inspired by the New York City trade show aisles communed by areas and regions all around the world, seeing the people, furniture design, and the smell of espresso (for the Italians aisle).

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To a more remote outdoor open-air market of 300+ vendors in Upstate New York, but to be transported to these makers stores, or countries based on the natural resources goods (Chaguar Skirt: made of several related species of South American plants sold here) from Northern Argentina, to the aroma of a lit Palo Santo stick emanating sacred cleansing smoke, and the joining of shared cups filled with Yerba Mate tea sipped throughout the day, it doesn't take a plane to feel the heart and soul of the people of Argentina and their country in the regions of Northern Argentina where the Wichí tribal group gathers and spun these natural resources.

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