The 10 Highly Recommended Law Firms 2022 - ||

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The10Highly RECOMMENDED FIRMS 2022 LAW KellyBaglaEsq. Founder The Pitbull In Pearls You Want In Your Corner Editor's Pick ActionableTips for Highly Effective Law Firm Management Must-haveApps Must-have LegalApps for Lawyers Outlook Q-commerce:The Next Gen Model of E-commerce Technology TechnologyTrends Used in Law Firms Leadership Leadership Debacle to Peak Your Business

Credits

-Publisher Mr. Rajesh Kendale

-Editor Dr. Sonal Burghate

-Senior Editor Zelen Silva

-Co-Editors Maria, Suparna Dey

-Picture Editor Manwa Deshmukh

-Art Editor Ajinkya Pandit

-Designer Pankaj Kharde

-Visualizero Nilesh, Sachin, Akshay, David

-Art & Design Director Ankit Kulkarni

-Marketing Manager

Naik

-BDE

Edwards, Neha Bhole, Nupur Goel & Sandip Babar

Rohn Jamson

-Database & Research Analyst Parth & Akash

-Technology Consultant Pratik Dande

Om
Jessica
-BDM

Editorial

Stirring To the Top in The Low Firm Industry

Undoubtedly,thereisalotofcompetitioninthelawindustry.Especiallyin recenttimeswherewehavebeenwitnessingatectonicshiftinthe workplaceoflawfirmsduetodigitizationandlatesttechnology,thereisa neck-to-neckcompetitionamongallthefirms.Butonlythefirmsthatareableto understandthemarket'sneeds,areabletotreatchallengesassteppingstonesand havein-depthknowledgeoftheindustryarestillrelevanttoday.Havingastrong businessframeworkmakesiteasiertodothingscomprehensivelyandhelpsin adaptingtonewchangestomaketheboatsailthrough.

Thrivinginlawfirmsisablendofexpertiseanduseofthenewesttechnology.In recenttimes,thelawfirmindustryhasbeeninnatelydependentoninnovation. Therehasbeenanapparentshiftfromtheage-oldtechniquestothelatest technologyandapplications.Andonlythoseleaderswhoareabletoridethe technologytidesandturnthetidesaswellhaveemergedvictorious.It'sthese leaders'far-sightednessandvisionthathasledtheseorganisationstoturnovera newleafandsecurethetoppositionsintheindustry.Thesesuccesseshavenotbeen achievedinasingleday;ithastakenyearsofpersistenceandhardworktoreachto thetopandonlythedeservingfewhavemadeitthere.

WeTheLeadersGlobeMediafeaturing'The10HighlyRecommendedLawFirms 2022'globallythathaveoutnumberedtheircompetitorsandmadeittothetopwith theirzest,determination,resourcefulnessandinnovation.Aligningareassuchas corporate,taxreturns,labourlaws,propertylawsetc.theselawfirmshavemadean imageandreputationforthemselvesamongtheirclients.Theyarethemosttrusted andreliablelawfirmsandareclient-centeredaboveeverything.Dealingwiththe crisisandovercomingseriousthreatstheindustryfaces,theselawfirmshave sustainedthemselvesattheirrespectivepositions

Editor's Pick

Actionable Tips for Highly Effective Law Firm Management

Leadership

Leadership Debacle to Peak Your Business

Must-have Apps

Must-have Legal Apps for Lawyers

Outlook

Q-commerce: The Next Gen Model of E-commerce

Technology

TechnologyTrends Used in Law Firms

16 20 24 28 32
Articles

Cover Story

Gump

Abbott Associate Associate

Raphael Alexander

Law

Kelly Bagla Founder

Trending

CO NT EN TS 36 Wim Dejonghe Allen and Overy 26 08 18
Sam
Chloe
Akin
Bagla
Firm, APC Managing Partner Senior Partner Gareth Price
Inuencer Marketing: The Modern Era Tool for Spreading Brand Awareness

Cover Story

BaglaLaw Firm,APC

The Pitbull In Pearls You Want In Your Corner

believe that success isn't measured in 'dollar

in

And

isn't

to

I
signs';
happiness
measured
'likes' on social media. Our creator, or 'Bestie' as I prefer
refer to him, has a heavy hand in every aspect of my life “ “

henstartinga

Wbusiness, entrepreneursneedto jumpthroughseveralhoops.The successofaventuredependson theideaaswellastheexecution. However,itsstabilityand securitydependonthelegal foundationbeingsolid.Thisis wherebusinesslawplaysa crucialrole.Whilebusinesslaw isanessentialpartofanystartup establishmentandbusiness growth,the'billablehours' modelhassignificantlylimited accesstonecessaryresourcesfor entrepreneurswhoarealready strappedforfunds.

Forsuchentrepreneurs,spending asignificantamountonlegal feesisnotviable.Thisoftenacts asadeterrentforthem,limiting theirreachtoexpertlegal guidance.Breakingawayfrom thischain,BaglaLawFirm,APC issettingnewrecordsin pioneeringawayfor entrepreneurstogainaccessto therightlegalcounselwithout the'billablehours'model. Establishedin2009,BaglaLaw FirmisaSanDiego,California basedbusinesslawfirmthat's changingthefaceofbusiness law,oneclientatatime.Bagla LawFirm.wasstartedwiththe littleguyinmind. Kelly'sFLAT RATEFEEsystemgivesa straightforward,nononsense, breakdownof“services requested/servicesreceived” thatkeepseveryoneonthesame pageandaffordsclientsthe abilitytoside-steptheusual countless'billablehours'route.

The10MostPowerfulLogisticsCMOs202210

AttorneyKellyBagla,The PitbullInPearls

Aftercompletinghergraduation fromEngland,Kellydecidedto movetoAmericatopursueher 'AmericanDream'.Her dedication,goodgrades,and razor-sharpfocusthroughherLaw SchoolyearsinNorthern Californiaawardedheran opportunitytoworkwithoneof theleadinggloballawfirmsasa corporateattorney Afterworking atthefirmforsometime,Kelly realizedthatthiswasnotpartof the'Dream'–workingforthe BossMan.Shewantedto establishherownnicheand,inthe process,helpsaveentrepreneurs, inherownlittleway.

Beingprivytothewaythe businesslawsystemworks,Kelly realizedthattherewasnowaya humblestartupcouldmakeitin theindustrywithoutatonof money AsKellyasserts,“AsI watchedthe'bigbusinesslegal industry''nickelanddime'every entrepreneurtryingtogettheir start,Icouldseetheflawsinthe system.Ibegantorealizethatthe systemsetinplacewasdesigned tomakeitdamn-nearimpossible forthe“littleguy”togettheir startandhaveafightingchanceat success.”Thisiswhenshe decidedtoembarkonawhole newadventureoflayingthe foundationforBaglaLawFirm, whichwouldespouseaflat-rate feesystemtoserveasthebusiness lawfirmforallentrepreneurs.

Apartfrombeingacelebrated internationalaward-winning corporateattorney,Kellyisalsoa best-sellingauthor,Hostofthe 'GoLegalYourself'podcast

(gettheApp,it'sfree),TV personality,andspeaker.Her contributiontothefieldof businesslawhasearnedher accoladeslikeBusinessWomanof theYearbytheSanDiego BusinessJournal,Corporate AttorneyoftheYearby AcquisitionInternational,Top TransformationalWomanLeader byIndustryWiredMagazine,and severalothers.Underher guidance,BaglaLawFirmhas madethecoverofissueslike MostRecommendedLawFirms toWatchin2022byMirror ReviewMagazine,the10Best InternationalLawFirmstowatch forin2022byIncMagazine,and manyothers.

SuiteofServices

AsaBusinessFormationand AssetProtectionPracticelaw firm,BaglaLawFirmoffersan experiencedrangeofservicesthat coverallbases.Fromgeneral legalcounselservices,tothose startingabusiness,tothose wishingtosecurethefutureof theirexistingventures,BaglaLaw Firmcoversitall.Thefirmtakes inclientsfromallwalksoflife, regardlessofwhetherthe companyisbigorsmall,domestic orinternational,initsnascent stages,oralreadywellestablished. OntheAsset ProtectionandManagementfront, thefirmtakescareofitsclients throughservicessuchascreating anestateplan,draftingaliving trust,advisingondomesticand off-shoreassetprotection,and muchmore.Whatevertheservice, clientscanrestassuredthatthe Baglaguaranteeoftop-notch customerserviceandaflatrate feeisthefirm'smoto.

ADedicatedTeamofExperts

BaglaLawFirmhasearned unmatchedrecognitionand accoladesforitsservicesowingto itsdedicatedteamofexperts.The incrediblestaffatthefirmisthe bedrockofthesuccessrecorded bythisaward-winning internationalbusinesslawfirm. Theteam'sgenuineand enthusiasmworkethicsarebest representedinSarahNikai Brooks,ExecutiveAssistantto Kelly Asthefirstpersonanyone seesorhearsoverthephone, Sarahbringswithher14yearsof customerserviceexperience.A significantnumberofpeoplewho callthefirmendupengagingthe firm'sservicesbecauseofhow Sarahtreatsthem–likehumans andnotdollarsigns. Theentire staffatBaglaLawFirmisgenuine andtrulycaresaboutthesuccess oftheclients. Theexceptional characteroftheteamhasbeen bestdubbedas'phenomenal'byits clients.

EspousingaCaringOutlook

Whilemostfirmsproclaima customer-centricapproach,at BaglaLawFirmthisismorethan justacanonicaltenetinthe foundationalcharter.AsKelly putsitthecultureatthefirmis bestcapturedbythewords, “Fresh,Caring,Customer-Based, Accepting,Tenacious,Adaptable, Pitbull'sinPearls.”Theteam knowsthatdealingwithlegal issuesandnavigatingthemazeof legalesecanbeadauntingaffair.

Worryingaboutthecompetenceof one'slegalcounselcanfurtheradd tothisburden.AtBaglaLawFirm thisisnotanissueclientsface. Theteamgoesaboveandbeyond

The10MostPowerfulLogisticsCMOs2022 11

tomaketheclientfeellikethey aretheonlyclientandtreatsthem assuch.Privilegingtheinterests oftheclient,thetenaciousteam atBaglaLawFirmensuresthat itdeliversonitspromises.The adaptableoutlookofthefirm hashelpeditunderstandthe needsoftheclientandthen ideatestrategiestotacklea situation.Nomatterhow difficulttheterraingets,Bagla

LawFirmisalwaysreadyto navigateitsclientsthroughit.

StandingOutfromthe Crowd

Customerserviceisacanonical bedrockforthefirm.Every strategyideatedorservice renderedfocusesonupholding thiskeyprinciple.Theflat-rate feemodelforservicesrendered ensuresthatclientsfeel

comfortableknowingtheyare notalwaysputontheclock everytimetheycallorhave questions.Thispassionfor clientsatisfactionandcrystalcleartransparencyhassetthe firmapartfromtherestofits marketcompetitors.

WhileBaglaLawFirmoffers servicesinonly12areas,theteam isbestinwhatitdoesineachof

The10MostPowerfulLogisticsCMOs202212

We rely on 18 years of grit and developmental understanding of our own capabilities to assure that if we 'promise the world', we deliver on our promise

thoseareas.Thefirmbelievesin nocompromiseswhenitcomesto expert-levelskillsandguidance.

Upholdingthehighestdegreeof integrity,Kellyfeelsabsolutely comfortablereferringclientsto peerattorneys,ifshefeelsthatthe expertiseofthefirmislimited giventhelegalsituationin question.Thus,thefirmonboards clientsonlyifitissurethatitcan renderthemthehighestlevelsof expertiseintheconcernedarea.

ReachingOuttoaGlobal Clientele

Reachingfromoneendofthe worldtotheothersidewouldbe impossiblewithoutthemodern techtoolsatthedisposalofthe BaglaLawFirm.Theteamat BaglaLawFirmcaterstoits internationalrosterofclientsby leveragingtechtools.Thevirtual conduitsofcommunicationplay animportantroleforthefirm whenit'stryingtohelpclients

fromDubai,India,Italy,England, Bulgaria,SaudiArabia,Australia, andseveralothercountries.The FusionFactorCorporationtech teamplaysanimportantrolein ensuringthattheservicesofBagla LawFirmremainavailabletoboth domesticandinternationalclients bykeepingthefirmabreastwith thechangingtechnologicaltools ofthemodernage.

The10MostPowerfulLogisticsCMOs2022 13

ChangingLandscapesand BaglaLawFirm'sRole

Noindustrywasimmunefromthe effectsoftheCovid-19pandemic. Thesameistrueforthejudicial systemthat'snowfacingasevere backlogofcases,lengthytime delays,andanewcategoryof caseswithmitigationcriteria uniquetothepost-pandemic world.Similarly,thepandemic alsoaccentuatedretrenchment rates,resultinginamanifold increaseinjobsecurityconcerns. This,inturn,pushedpeopleto takemattersintotheirownhands andstartbusinessventures.Thisis whereBaglaLawFirmplaysan importantrole.Thefirmhasmade itsexpertiseavailabletobudding businessownersandstartupsto ensurethattheygettheright guidancetobestfulfilltheirgoals. Leveragingover18yearsof experienceinthelegalfield,the firmensuresthatitdeliversonits promises.

LookingforWhatLies BeyondtheHorizon

Ago-getteratheart,Kellystops fornoone.Sheisalwaystryingto reinventherselfandfindnewways ofhelpingpeople.Inthisspirit, shehaspioneered

'GoLegalYourself.com'anonline companythatprovideslegal documentstoanyonewhowants legalassistancetostarttheirown business.Takingthenextstepin herpursuitofwhatliesbeyondthe horizon,Kellyisalsoaboutto releaseherfifthbooktitled'Legal Pearls,PearlsofWisdomfor AvoidingBusinessLitigation'in November2022.Sheisalso launchingherthirdbusiness venture-'Pitbulls'nPearls',the coachingcompanyforpeoplewho meanbusinessandlovelife.This venturewillprovidebothliveand onlineexpertcoachingclasseson arangeoftopicsfrombusiness startupguidancetopersonal growth.

LookingtotheFuture

Withtheongoingsuccessofthe firm,thefuturelookspromising andbright.Giventheunmatched customerserviceguaranteeofthe firm,itslengthyyearsof experience,anditsdedicated team,clientrequestsfor onboardingarecurrently exceedingtheavailablebandwidth ofthefirm.AsKellyputsit,“I'd sayourgreatestcurrentchallenge is:Havingmoreworktodothan thereistimeintheday. Hereat

BaglaLawFirm,westaybusy. Butthat'sagoodthing!”Tomeet suchenhanceddemandforitstopnotchservices,BaglaLawFirm hasrecentlyhiredanewassociate andwillcontinueexpandingits teaminthenearfuturetocaterto thisincreaseddemand.

Thefirmenvisionsafuturewhere itcontinuestoservethe community,welcomespeople fromallwalksoflife,and continuesdoingwhatitdoeswith asmuchgustoandzealastoday. AsKellyputsit,“Peopledon't wantantiquatedservices.Rather theywantthingstobedoneinthe mostefficientway,thebestway, andtherightway.And,we're doingittherightway,rightnow Infiveyears,we'restillgoingto bedoingitright.Triedandtrue, theBaglaLawFirmwayworks!'

The10MostPowerfulLogisticsCMOs202214

Actionable Tips for Highly Effective

Magemt Law Firm

Intheworldoftoday,standing outisbothextremelyimportant andsupremelydifficult.

Increasedcompetitionandthe commoditizationofservicesifthe lawhasputalotofpressureon attorneysandlawfirmsaliketo standoutfromtherestofthecrowd.

Insimpleterms:itisimpossibleto differentiatewhenyourpotential clients,whoarebasicallyyour customers,donottakenoticeof you.Whatisworseisthatifyour onlinepresenceisnotvery professionalthenyourpotential clientswilldefinitelygoforanother firmwheretheywouldgetallthis.

IftheCovid19pandemichastaught usanything,itisthatsomanyofthe amenitiesweenjoytodaycan abruptlybedisrupted,whichin forcesbusinessmanagementto rethinktheirapproach.Forthelegal industry,stayingsuccessfulmeant findingwaystoremainrelevantin thenewnormal.Itwasalso necessarytoswitchtoamindset focusedonflexibilityanda willingnesstobreakfreeoftradition shouldsuchaneedarise.

Likemostgoodthings,however, successfullawpracticemanagement iseasiersaidthandone.Afterall, resourcesarelimited.Formostsolo andsmalllawfirms,theroadto stayingafloatinthelegal marketplaceoftodayisbasically unchartedterritory.

Yourparticularstyleofmanaging yourlawfirmwillentirelydepend onanumberoffactors,suchasthe locationofyourlawoffice,thesize ofthepractice,thekindoflegal servicesoffered,andthestaff capacity.Bearingallthisinmind, thereissimplynoonesizefitsall lawfirmmanagementsystem.That

said,therearebestpracticesthat youcanfollowthatcanimprove yourchancesofsuccess.These stepsapplyirrespectiveofwhether youareasolopractitioneror manageabiglawfirm.

HavingALawFirmwithA BusinessPlan

Itisimperativethatwheneveranew businessisstartingup,theystart withhavingawell-definedbusiness plan.Abusinessplancanbe consideredasaroadmaptosuccess. Ablueprintthatcantakeyour businesstonewheights.Your businessplanshouldoutlineyour goals,financialprojections,what setsyourpracticeapart,howyou plantomarketthatdifference,and soon.

Youneedtobeabletoputinthe requiredamountoflegalresearchto beabletoproduceadatabacked businessplan.Ifyouthinkyouneed togetoutsidehelpfromabusiness managementexpert,doso.Itis alwaysbettertogetitrightfromthe verystart.

TryingToAlwaysFindan ImproveServicesofTheClient

Oneofthemostimportantmetrics isclientsatisfactionthatfirm leadersmustkeepatrackof. Irrespectiveofthepracticearea,a goodlawofficemanagermust alwaysbeonthelookoutforways toimprovetheoverallclient experience.Infact,manylawfirms wereabletorideouttheeffectsof thepandemiconthelegalindustry thankstothestrengthoftheirclient relationships.

Theprospectsoftodayhavemuch higherexpectationswhendealing withbrands.Assuch,qualityclient serviceneedstobeapriorityin businessdevelopment.Thebestway todothisistobeawareoftheuser

journey—theirentireexperience withyourlawfirm.Whenyou understandthisjourney,youcan betteranticipatetheirneedsand haveasolutionstandingbyand readytobringinmorerevenuefor yourlawfirm.

Avoidmakingassumptions.Your clientsarehumanstoo.Talkto them,asklotsofquestions,beclear ontheirpainpoints.

UtilizingTechnologicalTools

Softwaresandstandalone automationtoolsforlaw managementhavehelpedlawfirms growexponentiallyovertheyears, andtheystillremaincompetitive duringandafterthepandemic. Thesedigitaltoolsgiveasignificant boostinimprovingoperations efficiencyandsavevaluabletime. EvensimpletoolslikeMicrosoft OfficeandZoomhavebeen indispensable. Theaimistoautomateasmany processesasyoucan.Themore timeyoucandedicatetowards providingqualitylegalservicesto yourclient,themoresuccessful yourlawfirmwillbe.Thesetools canalsohelpsavemoney.For example,withtheintroductionof remotework,youcansaveon certainoverheadsthatwould normallyaccrueifeveryonehadto bephysicallypresentattheofficeall thetime.

Documentmanagement,online scheduling,videoconferencing, invoicing,payroll,andreportingare examplesofareasthatcanbenefit fromautomation

Editor'sPick The10MostPowerfulLogisticsCMOs2022 17

AkinGump:

The Perfect Convergence of The Legal World

Akin Gump rightly integrates innovative culture, creative solutions and a diverse workforce committed to success to make the place an exceptional one” ”

AkinGumpisagloballaw firmwithatotalnumberof lawyersmorethan900, alongwithadvisorswhopride themselvesondedicationtotheir clientsandtheircommunities.They have20officesworldwide,granting themglobalpresence.Thefirmis renownedforseveralpracticesthat makethemmarketleaders;its strengthsincomplextransactions

andrestructurings,highstakes litigation,andpublicpolicyand regulatorymatters;andits unyieldingprobonocommitment.

AkinGumppursuesexcellenceby partneringwithclientsfromboth establishedindustriesandcuttingedgemarketstodelivercreative solutionstobusiness-criticalissues.

Theirclientlistincludesthe governmentsofJapan,SouthKorea,

theMaldives,andNicaragua. Thankstotheforward-thinking leadershipofthefirm,AkinGump hasbuiltastrongcultureof innovationandcollaboration.They helptheirclientsseizeopportunities andpreparethemforchallenges.

Ontopofthat,AkinGumpis committedtofosteringdiversityin theirworkforce.Indeed,their workforceisquitetalentedandvery diverse;theybelievethatsucha diverseworkforcebringssuccessnot onlytoitsclientsbutalsoeachother. Thefirmisintentionalabout fosteringadiverseandinclusive workplacewhereallemployeesare supportedandgiventhetoolsto succeed.Theystrivetocreatean environmentofinclusiveness,where differencesareregardedasstrengths andvariedopinionsarewelcomed.

AkinGumpisfocusedonrecruiting aswellasnurturingthenext generationofexceptionallegal talent.Theyarealsoproudthattheir effortsinrecruitmentaswellas professionaldevelopmentefforts haveestablishedthemtobeoneof thebestintheindustryinthis particularregard.

ProtectionOfGreenCover

AkinGumpisalsoaproudmember oftheLegalSustainabilityAlliance (LSA),TheSustainableRecruitment Alliance,theLawFirm

SustainabilityNetwork(LFSN)and theLegalRenewablesInitiative (LRI).Theyhavedevelopedafirmwideapproachtoavoidwasteby implementingthepracticeof improvedenergymanagement, reducedconsumptionand collaborationwiththeiremployees acrossofficestobebetterstewards oftheenvironment.Theyhavetaken tremendousstepsinthedirectionof sustainabilityandenvironmental protection.About62percentoftheir

The10MostPowerfulLogisticsCMOs202218

officesareLEEDcertified.Thefirm alsopurchasesrenewableenergy creditstooffsetelectricityutilised forbusinessoperations.Their recyclingprogramcontributestoan annualgreenhousegasreductionof twometrictonsperyear

CustomerCentricApproach

AkinGumpalsopractisesClient Valuewhichisapartoftheirclient servicedeliverymodel.Themain priorityiscommunication;theteam workscloselywithinternallawyers andclients,effectivelybridgingthe communicationgaptounderstand therequirementsandidentifyways toaddressthempracticallyand properly Thismodelencouragesa proactivecollaborativeapproachto problems.Theteamalsoassistsin creatingcustompricingstrategies alongwithsolutionsforbudgeting. Theyleverageclient-matter performancereportingandanalytics whichpromotestransparencyand assistsinforecastandpredictions. Thestrategiesthattheyemployare notfixedandstatic.Instead,theyare flexibleandcanbemouldedaspera business'suniquestructure.

TheTeamBehindAkinGump

Thefirmhasarichandcolourful history.Itwasfoundedin1945in Texas.Thestorystartswhenformer FBIagentsRichardGumpand RobertStraussstartedupasmall legalpracticeinDallasafterWorld War2.Originally,therewereonly2 lawyers,butoverthecourseof75 years,thefirmhasbecomealegal behemothonaglobalscalethanksto their900pluslegalprofessionals andtheir20officessituatedallover theglobe.In2012,thepartnershipof thefirmelectedKimKoopersmithto serveasthechairpersonofthefirm. ShesucceededR.BruceMcLean, whohadguidedthefirmfor20 years,andbecamethefirstwomanto

chairthefirmandoneofthefew womenuptothattimetoheadan AmLaw50lawfirm.In2013,Akin Gumprestructuredtheirpartnership hierarchyandadopteda"singletier" partnershipstructure.Thisnew structuregrantedallpartnersequity Indoingso,theyabandonedthe morepopularandtypical"twotier" structureinwhichmanypartners havenoequityinterest.

AwardsAnd Acknowledgements

Ifthecontributionsofthefirmare notimpressive,itslistofaccolades andawardssurelyis.Hereisaquick glimpseatsomeofthem.Theyhave beenawardedthe“2022Volunteer

Award”byTheAdvocatesfor HumanRights,anindependent, internationalhumanrights organisation,foritsroleinthe report“ARollbackforHuman Rights:TheIstanbulConvention underAttack”andfor“theirtireless commitmenttohelpingThe Advocatesexposefar-righthate groupsandtheirtactics.”InMarch, thefirmwontheInnovationsinPro Bono,LawFirmcategory Thefirm hasalsobeennamedtoThe AmericanLawyer'sA-List,the publication'sselectionofthe20top lawfirmsintheUnitedStates.This marksthefirm'sseventhappearance onthisprestigiouslistinnineyears

Our work environment is entirely nurturing, diverse and inclusive and we are focused on recruiting new talent and making their legal career”

Sam Raphael Alexander Associate

Leadership

Debacle to Peak Your Business

Itisimportanttohavestrategic leadershipfortheorganizationto thriveandmakeittothetop. Weoftenseemanymanagersinlaw firmsgivingdirections,staffing,and doingotherfunctionaloperations,but whatisreallyneededisaneffective leaderwhocanproducechangeata drasticlevel.

Alongwithleadingalawfirm, leadersalsoneedtopracticetheir professiondutifullyandwith integrity.Therearecertainpeculiar traitsthatidentifyaleaderfromthe restofthepeople.Especiallyinlaw firmstheleadershipneedstobean effectiveoneforthecaptaintobe abletosailtheshipthrough.These arefewoftheprominentLeadership skillsthatmakealeader:

EmotionalIntelligence- A leaderneedstohaveanadequate amountofEmotionalIntelligence alongwithtechnicalexcellenceand intellect.Emotionalintelligenceis usuallyunderestimated,whereasit isoneofthedistinguishingfactors ofstrongleadership.Aleaderwho canlisten,understandand empathizewithhisteammembers andthenresolvetheirissuesand developtheteammemberswill standoutasacompetentleader.He willalsohavethesupportofhis teammembersthroughouthis venture.

Decisiveness- Inalawfirmleader areoftenfacedwithtossupand difficultsituationsandtheyare expectedtothinkrationallyandtake anadeptdecisionthatsuitsthe client,thelawyerandtherestofthe peopleinvolved.Thisiswherethe leaderhastoplayhisroleof thinkingonhisfeetandmakeadept decisions.Inmanysituationsthe leaderhastousehisgutfeelingand makeimportantdecisions. Sometimesdecisionstakenmaygo wrongbutowninguptothe situationandlearningfromthe situationiswhatkeepsthespirit going.

AssumeRiskfortheReward Leadersofalawfirmorlegal departmenthavethebenefitand

burdenofbeingaskedtomanage teammemberswhoareambitiousas wellasthosewhohave accomplishedgreatthingsduring theirtenure.Thesetypesof professionalsneedtofeel challengedandatthesametime rewarded,otherwisetheywillfall preytoprofessionalstagnationand ultimatelybecomedisengaged. A goodleadershouldbeableto addresstheseconcerns;theywill needtoassumethecalculatedrisk ofoccasionallyaskingyourteamto headoutsidetheircomfortzone. By askingteammemberstotakeon assignmentswheretheymaynot immediatelyornaturallythrive, goodleaderswillbeableto demonstratethattheirdevelopment ismoreimportantthantheirshort terminconvenienceorinefficiency Indeed,bytakingtheriskonthe abilityoftheirteammembers'to stretchbeyondtheircomfortzone (andmakemistakes),theywillbe abletoreapthelongtermrewardof establishingateamthatisbothagile andmulti-faceted.Theywillbeable toappreciatedifferentissuesand valuesthattheleaderisastalwart supporterofnotonlythegoalsand monetarybenefitsofthelawfirm, butalsotheprofessional developmentoftheiremployees.

Leadingfrombehind Alegalleadermustbeawarethat thelawyersandprofessionalstaff workingforyourlawfirmorlegal departmentarehighlyambitious andveryintelligentprofessionals. Assuch,theywouldliketheir contributionintheformoftheir worktocarrymeaningand purpose.Whatthisessentiallymeans isthat,theywouldnotbetookeenif theleadertriestomicromanage themateverystepofthewayor makeeverydecision.Instead,there

isabetteralternativetobuildthis kindofteam;thetechniqueiscalled to'leadfrombehind'. Leadingfrom behindrequirestheleadertotakeon asupportingroleashumblyas possible;thiswillassistingiving yourteammembersachancetorise asinnovatorsandleaders themselves.Successfullyleading frombehind,entailstheneedto developanorganizationthatis unitedbybothsharedvaluesand goals.Ultimately,leadingfrom behindisabouthelpingyourteam membersvisualizeanendgoal, somethingtheycanbuyinto.It requirestheleadertojugglevarious actionslikeinspire,empower,and coursecorrect.Constantly maintainingthisbalanceiscrucial andchallengingatthesametime. Whileleadingfrombehindismore challengingthantraditional leadershipmethods,itencourages allteammembers—notjustthe mostassertiveones—tocomeup withideasthatwillhelpyourlaw firmorlegaldepartmentinnovate andsucceed. Moreover,by empoweringyourteamtoexecute thegoalsofyourorganization withoutunnecessaryinterference willhelpestablishanenvironment thatinspirescontinuousprofessional growth

Leadership The10MostPowerfulLogisticsCMOs2022 21
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Must-Have Legal Apps for

LAWYERS

Intoday'sworld,nothingisas importantasamobilephone. Eachandeverypersontakes theirphonewherevertheygo—be itathome,someforeigncountry, andevenattheiroffices.Thesame istrueforlawyers.Peopleinthe legalprofessioncangetalotoutof theirmobilephonesprovidedthey downloadandusethecorrectapps. Withthehelpofcloudbasedlegal technology,youcannotonlymake yourbillablehoursmoreefficient andimproveyourcustomerservice bymakingyourselfmoreavailable andaccessible,youcanalsoaccess yourfirmremotely.Andthatisnot eventhebestpart.Thebestpartis thattherearemanyappsforlawyers thataredesignedspecificallytohelp firmsachievetheirmobilegoals.

Ifyouuseyoursmartphonesand tabletscreativelyyoucanquite easilysimplifyalotofyourday-todaytasks.TheplatformortheOS doesnotreallymatter;beitaniOS orAndroiddevice,thereareplenty ofappsforlawyersthatyoucanuse tobuildaninfrastructurethatis powerfulforyourpractice.Thiswill allowyoutoworkremotely

Hereisalistofthetopappsthatare available.Someoftheseappswere designedspecificallyforlawyers, whileotherssimplyworkwellin legalpractice.Restassuredthough, irrespectiveoftheirinitialpurpose; theseappswillhelpanylawyer increasetheirproductivity.

1)Evernote

Forbeshasrightlysaidthat "Evernoteisapowerfultoolthat canhelpyoumanageyourtasks rightalongsideyourworkwithall sortsofinformationeveryday Simplyput,Evernoteisanote keepingapp.Itisanappthathas beendesignedfortakingnotes,

managementoftasks,organizations andarchival.Theapphasanadded advantagethatallowsitsusersto createnotes.Thesenotescanbe simpletext,drawings,images, audiofilesorevenwebcontentlike webpagesandXMLfiles. Evernotehasbeenpresentinthe legalindustryasanindustrial leader.Evernoteeasilyintegrates withtheotherfunctionsofyour smartphone,likeacamera,which cantakepicturesofanything.You canthenmanipulatethosepictures bycroppingit,resizingit,rotating it,amongotherthings.Inaddition tothat,youcanalsosharethese noteseasily

2)Clio Clioisacloudbasedlegal technologycompanythatis headquarteredinBritishColumbia inBurnaby.Clioofferslawfirms cloud-basedsoftwarethathandles variouslawpracticemanagement tasksincludingclientintake,contact management,calendaring, documentmanagement, timekeeping,billing,andtrust accounting.Italsoallowsyouto workremotelyandefficiently.Asa lawyerwhoisalwaysonthego, Clioisamusthaveapp.Youcan accessconfidentialdataofyour clientsremotely,anytime,anywhere andwithgreatsecurity. Youcanalsotracktime,viewclient information,createnewmattersand contacts,andmore.

Clioalsointegrateswellwithmany oftheotherappsforlawyers,which meansyouwillbeabletorunyour entirepracticefromoneplace.One suchappisalreadylistedabove, calledEvernote.Evernotecanhelp removecreasesfromdocuments scannedusingClio.

3)Slack

Interofficecommunicationhas neverbeeneasier.Slackservesall yourneedsforfastcommunication withinteamsandcolleagues.In today'spandemicriddenworld, whereeveryoneisremote,having anappthatconnectspeoplefrom differentplacesandregionsisnot onlyimportantbutalsonecessary Instantmessaging,orIMinshort, haschangedthewaybusinesses internalemployeescommunicate. Obviously,whenSlackcameout, thisspacewasalreadyoccupiedby leadingcompanies.ButSlack changedthegameandnowitowns thisspace.Thisend-to-endchattool allowsdirectone-on-one messaging,aswellasteamand groupchatsandcompany-wide chats.Italsohas“channels”which allowdiscussionsonspecifictopics, makingitoneofthebeststartup toolsforteamcommunication.Its UIisalsoquiteunbeatable.Oneof itskeyfeaturesthatsetsitapart fromothercommunicationtools designedfortheworkplaceisthat adminscan'treadprivateDM conversationswithoutdirect permissions,allowingforprivacy, autonomy,empowerment,andtrust. Slackalsoallowssharingoffiles, andcanbeusedasarepository (cloud-basedfilingcabinet)that allowsgreatercollaboration, makingitmorethanjustachatapp. BysettingupanRSSfeedthat monitorsprecedentsfornew citations,youcancreatean opportunityforittobediscussed withcasestakeholdersand colleaguesinaspecialSlackroom, streamliningyourcostlylegal researchprocess—evenwhile workingremotely

Must-haveApps The10MostPowerfulLogisticsCMOs2022 25

Wim Dejonghe Senior Partner

AllenAndOvery:

” Embracing Change with Digital Maturity

We are a technology driven Law Firm and thrive towards our common goal of becoming the world's most innovative law firm”

Internationalcompaniesand marketsneedaninternational corporatefirmtodealwithlegal challenges.AllenandOveryis amongthetopinternationallaw firmsthatexcelsinitsservices. Indeed,theirservicesare synonymoustoqualityand innovation.Theyarealsoamember oftheUK'sMagicCircleofleading

lawfirms.TheMagicCircleisan informaltermdescribingthefive mostprestigiousLondonheadquarteredmultinationallaw firms,whichgenerallyoutperform therestoftheLondonlawfirmson profitability.Thisoutperformanceis quiteapparentintheirrecent dealings;in2019,Allen&Overy advisedonmoretransactionaldeals

thananyotherlawfirmintheworld andwasoneoftwofirmstohave surpassedtheUS$1trillionmarkin termsofdealvalue,totalling US$1.16trillion.Asof2019,Allen &Overyisthe10thlargestlawfirm intheworldbyrevenue.

AllenandOveryguidetheirclients tonavigatethelandscapeof technology,whichhasbecomemore andmorecomplex,toachievetrue digitalmaturity Theirmainfocusis providingservicesthatareclient focussedwithoutsacrificingtheir high-qualitystandards.Theyare alwaysavailablefortheirclients,and theirbusinessfocusisquiteflexible dependingonthetypeofclient. Theybelieveintransparencyand forginglongtermsolidrelationships withtheirclientsbyusingmutual trustastheirfoundation.Thesetraits alongwiththeirall-roundexpertise makesthemquiteanimpressive internationallawfirm.

AllenandOveryhasabroad geographicalreach.Theyarepresent in40officesin31countriesacross Africa,AsiaPacific,Europe,North America,LatinAmericaandthe MiddleEast.Ontopofthat,they haveanetworkofpartnerlawfirms innearly118jurisdictions.Despite beingactiveinsomanyregions,they alwayshavethebigpictureinmind fortheirclients.Thisreachmakes themcapableofprovidingground levelsupportinvirtuallyanycountry intheworld.Theirresponsibilityof projectmanagementand coordinationofcrossborder transactionsultimatelyleadstolarge savingsofbothtimeandmoney Irrespectiveofthedirectionthe scopeofadvicemayfollow,their responsesarealwaysclear,concise, fastandconstructive,andbuiltupon closecooperationofvariouspractice areas.

The10MostPowerfulLogisticsCMOs202226

ThroughTheAges

Allen&Overywasfoundedinthe CityofLondonon1January1930 byGeorgeAllenandThomasOvery, formerlypartnersatRoney&Co. Themainaimwastobuilda commercialpractice.Thereputation ofthefirmwasestablishedasa resultoftherolethatGeorgeAllen played,thatis,asanadvisertoKing EdwardVIIIduringtheabdication crisisof1936.BythetimeWorld WarIIbrokeoutin1939,Allen& Overyhadfirmlyestablisheditselfas aleadingCitylawfirm.In2014, Allen&Overybecamethefirst MagicCirclefirmtoestablishan officeinsub-SaharanAfricawhenit openedanofficeinJohannesburg, SouthAfrica.Anassessmentcarried outin2021singledoutAllen& Overyamonglawfirmsasengaging inthemosttransactionalworkfor myriadcompanies.

UnityInDiversity

AllenandOveryarestrong proponentsofdiversityand inclusion.Theybelievethat differencesshouldnotbeavoided. Instead,itshouldbeembraced.This willresultintheadvancementofnot onlythefirmbutalsotheteam. Diversity,equityandinclusionis centraltotheirstrategicpriorities. Theystrivehardtocreatean environmentthatmakeseveryone feelthattheycanbetheirown, authenticselves.Suchan environmentfosterscomfort, confidence,andasenseof belonging.Thefirmleverages varioustoolslikefocusgroupsand surveys,alongwithinputfrom affinitygroups,togather understandingofexperiencesand barriersthattheirdiverseemployees faceonabroaderscale.Thisenables themtomeasureprogressandknow whetherrealprogressisevenbeing madeornot.Theircommitmentis

notlimitedtotheirownwalls;they collaboratewiththeirclientsand otherorganisationstoaddressissues ontheglobalscale.

AwardsAndAccolades

Overtheyears,AllenandOvery havebeenabletogarneran impressivenumberofaccolades. Thefirmhaswonawhopping21 transactionalawardsattheIJGlobal Awards2021.Ontopofthe21 transactionalawards,theAsia PacificteamofAlbertandOvery haspickeduptheprestigiousprize ofAsiaPacificLegalAdviserofthe Year.Allen&Overywasalso awardedanoutstandingamountofa

totalof11awardsatthe2021 InternationalFinancialLawReview (IFLR)EuropeAwards2021, includingtheprestigiousprizefor InternationalLawFirmoftheYear Eventheirdiversityandinclusion havewonthemTheTimesTop50 EmployersforWomen2022for takingactiontodecreasegender inequalityintheworkplace.Thisis thefourthyearinarowthefirmhas beenrecognisedinthelist,whichis collatedbycharityBusinessinthe Community.Itisquiteclearthat AllenandOveryisanexceptional firm,welldeservingofthepraises andawards

We are a flexible resourcing law firm who have the capacity to think ahead and bring original solutions to cater to client needs”
The10MostPowerfulLogisticsCMOs2022 28

Q-commerce: The Next Gen Model of E-commerce

Q-commercehasbecomeacaptivatingsolution forpeoplenowadays.PeopleresorttoQcommercefortheirlast-minuteneedslike ingredientsfordinner,restockessentialsthatranout, orindulgeinaspontaneoustreat.Q-commercehas gaineditslimelightgloballybecauseofthe convenienceitprovides.

Beginninginearly2020,the restrictionsimposeddueto COVID-19pandemicgaveamajor boosttoq-commerceasitallowed retailerstoremainoperationalvia quickhomedeliveries.Withtheir quickondemanddoortodoor delivery,theqcommerceindustry hasseenanunprecedentedgrowth inthelast18months.

Theonlinefooddeliverymarketon aglobalscalehasseenexponential growthinthewakeofCovid-19. Thiscomesinspiteoftheeconomic pressuresimposedbythepandemic. Themarketisexpectedtogrow from$115.07billionin2021to $126.91billionin2022.

1)Q-commerce,ADisruptive E-CommerceModel

Q-commerceisgoingtotakethe placeoftraditionalmodelsasthe normdrivenbycustomer demand&expectation.Blake MorganfromForbesclaimsthat thisnewsectorisgoingtopush grocerystorestofindsolutions forautomationandfulfilment quickly.Goingforward,thedark stores(strategicallylocated warehouses)willturninto permanentfixturestotakecareof customerneeds.Companieswill nowhavetostartmakingtheir oncetemporaryq-commercestylesolutionsthattheyadopted duringthepandemicapermanent strategyiftheyhopetokeepup withcustomers'growing expectationsofspeed,quality andconvenience.Though switchingtothisnewstyleof businesswillinvolvesome adjustments,theoverallgeneral consensusisthatq-commerce doesnotneedtobea replacementforpreviousmodels, butcaninsteadserveasa complementarysolutiontothe

challengesofthisnewmarket. Whilemanycompaniesare switchingtofulltime'dark stores'inordertomeetgrowing demand,othersarefollowingthe methodsofTargetandWalmart, whoinsteadchosetoconvert partsoftheirstoresinto fulfilmentcentresandallowtheir customersthefreedomofchoice.

2)OneCompanywillCome OutonTop BrianNowak,anequityanalyst atMorganStanley,isofthe opinionthatinordertoimprove andgeneratehigheroverall profitability,consolidationand rationalisationamongfood deliveryaggregatorswillbethe keydecidingfactor The increasingnumberofplayers operatinginthisspacemeans thatcompetitionisnotshortofa cutthroatratrace.Withnumerous companiesfightingtowinthe speediestdeliverytimes,itis inevitablethatwewilleventually starttoseesomeformof consolidationofthefood deliverymarketshare.Examples oftheseconsolidationsare alreadyprevalent.Theindustry giantJustEathasmergedwith UScompetitorGrubHubina $7.3billiondeal,andthe Amsterdam-basedgrouphas madeclearitsintentionstobattle withrivalsUberEatsand Deliverooinordertowinthe highlycompetitiveLondon market.Rapidgrocerydelivery companyGopuffhasalsomade itsentryintheUKmarketafter acquiringFancy,asimilar, smallerbasedmodelwithdark storesacrossthecountry'smajor cities.Thedealmarksanother stepintheUScompany'splans forinternationalexpansion followinganinjectionof$1.15bn

infundingthisspring,andyet anothersignifierthatthetrendof consolidationissettocontinue.

Asperexperts,ifthesmaller deliveryondemandproviders needtosurviveinthiseconomy againstthebigplayers.

3)ForecastingofInventory andDemands

Tostayontrackwiththese monumentaldemands,industry leadershavetocomeupwith newtechniquesandstrategiesto maintainandmanagetheir supplychains.Q-commerceturns theconventionalideasofsupply chainfulfilmentupsidedown,as productionprocessesnowonly beginoncetheclienthasplaced anorder.Hollingsworth,Third PartyLogisticsbrandhasrightly said,“Demandforecastingis secondarytomeetingcustomer expectations,andtoday's customers(betheytheend consumerorbusinesscustomers thatservetheendconsumer) preferflexibilityand responsivenesstoaremarkable degree.”Theq-commerce logisticsmodelgivesbusinesses theabilitytosaveoninventory storageandmanagementcosts. Ontheotherhand,thechallenge ofaccuratedemandforecasting hasbecomeevenmorecrucial. Thosewhofindwaystotrack customerbehaviourand accuratelypredictdemandand trendsinthee-groceryand onlinefooddeliveryspacewill betheoneswhocomeoutontop.

Qcommerceisaglobal phenomenon.Tosurvivewillbea challengingexercise.Thekeywill betofindadifferentiationfactor outsideofsimilaritems,offersand pricesforthebrand

Outlook The10MostPowerfulLogisticsCMOs2022 29

Technology Trends

Used in LAW FIRMS

TheCovid19pandemictook theworldbysurpriseand shookitsverycore.Ithada severeimpactonnumerous professions,businesses,anditleftno sectoruntouched.Onesuchcaseis thatofthelegalsector.Itiseasyto saythattwoyearsnowintothe pandemicCovid19changedthe legalprofessionforever.Aftera massiveshiftin2020and2021that forcedprofessionalsinthelegal sectortoworkandconductcourt proceedingsremotely,withthehelp ofmanyremotetechnologies,many legalprofessionalsmaywonderwhat liesaheadfromatechnology standpoint.Aftersuchadramatic shift,arethereevenmoredisruptions toembrace?

Theanswerisyes!Theworldturns, technologykeepsevolving,andso toowillthelegalservicesindustry. Belowarepredictionsoftechnology trendsthatwillcontinuetobe importantin2022andhelpshapethe industryintheyearsahead.

1)HybridRemoteorIn-office WorkModel

Twoyearsintothepandemic,and withvaryingreportsaboutwhen andifthe“end”isinsight,remote workisnolongeratemporaryfix, butthewayofthefuture.Arecent MyCasesurveyfoundthatremote

workbenefittedthelegal profession;60%offirmsinthe surveyreportedthatprofitability remainedstableorincreased duringthepandemicandfor73%, therewasasignificantincreasein productivityduetotheadoption ofremoteworkingtools.

70%ofrespondentsinthe MyCasesurveyalsoreportedthat theirlegalofficewillnowbe allowingremoteworkevenafter fullyreopening.Tohelpsupport ongoingremoteworkculture,law firmsshouldembracetechnology thatmakesremoteworkeasy, accessible,andproductive,such asRemoteDepo™byU.S.Legal Support.

In2021,U.S.LegalSupport scheduled132,000remoteevents viathisremotedeposition platform,whichallowsthe professionalsinthelegalindustry toconductdepositionsquickly andwitheaseinaremoteor hybridformat.Alltheattorneys needisaninternetconnectionand webcamequippeddevice;with suchsimpleandaccessible technology,theycaneasily communicateinrealtime,observe witnessbodylanguage,introduce exhibits,andseamlesslyfacilitate questioning.

2)TheGrowingImportanceof Cybersecurity

Theyear2021itselfsaw50% morecyber-attacksperweekon corporatenetworkscomparedto 2020.Whileitmaybeeasyto explainthisstatasonlyaffecting largecorporations,accordingto CostofCybercrimeStudy conductedbyAccenture,typically 43%ofcyber-attacksareaimedat smallbusinessesastheyarethe easiesttoattackandalsoarethe mostvulnerable–outofthat,only 14%areinanywayshapeorform preparedtodefendthemselves. Ontopofthat,asurveyaccording tothePonemonInstituterevealed thatcyberattacksinsmall businesseshaveincreasedmore than20%since2016.

Inadditiontothat,anotherreport foundthat24.9%ofall ransomwareattacksinthefirst partof2021targetedsmalland mediumsizedlawfirms.Dueto therapidadoptionofremotework onlesssecureathomenetworks andthesensitivenatureoftheir work,lawfirmsareprimedasa targetforhackers.U.S.Legal Supportrecommendslawfirms placecybersecurityinitiatives nearifnotthetopoftheirtech prioritylist.

The10MostPowerfulLogisticsCMOs202232

3)Automation

Thelegalindustryisknowntobe asectorthatisheavilydependent onpapersandphysical documents.Indeed,itisapaper documentheavybusiness.Inthe currentscenariohowever,law firmsnowpreferthateverypartof thelegalprocessisautomatedand digitized.Thedigitizationofthese serviceswillstartbecomingmore andmoreparamountwithremote workgrowingmoreandmore indefinitely Thatsaid,thereisa positiveaspecttoapotentially heavylift:theGartnerreport publishedin2021mentionsthe

estimatedreductionincoststhat automationwillbring;asmuchas 30%costsofIT,operationsand theirinfrastructurecould potentiallybereduced.

4)ArtificialIntelligence

Whilethelegalprofessionmay historicallybeslowtoadoptnew technologies,AIisthewayofthe future.Arecent2021Gartner reportestimatesArtificial Intelligencewillgenerate$2.9 trillion(about$8,900perperson intheUS)inbusinessvalueand augment6.2millionhoursof productivityinayear.MoriKabiri

forForbeswrites,“Aslegal technologyexploresthese technologiesandismoreexposed tothecapabilities,professionals willrealizethetruegoaloftech likeAI.AIalgorithmsarenothere toreplacelawyersbuttoequip themwiththetoolstoautomate dailyrepetitivetaskssothatthey canfocusmoreonspecialized tasksthatrequiretheircreativity andintelligence.Astheindustry stabilizesfromthetechnology shiftsrequiredforremotework, AIadoptionwillonlycontinueto increase

Technology

CMOsLeader CompanyDescriptionCompanyName

ChloeAbbott Associates

SamRaphaelAlexander Associates

WimDejonghe SeniorPartner

GarethPrice ManagingPartner

AkinGump akingump.com AllenandOvery allenovery.com

AkinGumpisaleadingGlobalFirm providinglegalservicesonhighstake litigations,publicpolicy,regulatorymatters andstructuringandtransactions

AllenandOveryProvideoriginalsolutionsto businessesinmattersrelatingBankingand Finance,Corporate,InternationalCapital Marketsetc.withauniqueandinnovative approach.

KellyBagla,Esq.

Founder DuncanBatchelor Partner NickBeckett ManagingPartner PhillipPalmer ChiefExecutive BenAdamson Director AlessiaAbello lawyer

DanAbbey Partner

BaglaLawFirm,APC https://baglalaw.com/ Clyde&Co clydeco.com CMS cms.law

BaglaLawFirm,APCisaninternational award-winningbusinesslawfirmthat specializesinbusinessformationandasset protectionservices.Itprovideslegal assistanceforbusinessesfromtheirinception tosale.

Clyde&Coisadynamic,rapidlyexpanding globallawfirmcommittedtooperatingina responsibleway

CMS'Lifesciences&HealthcareTeamhas over25yearsofadvisingandshapingthe sectorthroughourexperienceandprovidesa widerangeoflegalservices.

CollyerBristow collyerbristow.com Conyers conyers.com

CollyerBristowisthelawfirmforthosethat valueindividuality,creativityand collaboration.

Conyershasabroadclientbaseincluding FTSE100andFortune500companies, internationalfinancehousesandasset managers.

CuatrecasasGonçalvesPereira cuatrecasas.com

DACBeachcroft dacbeachcroft.com

Aleadinglawfirm,operatingin13countries andprominentlyestablishedinSpain, PortugalandLatinAmerica

DACBeachcroftLLPisaninternationallaw firmheadquarteredinLondon,United Kingdom.

RashiAnandSuri Founder&ManagingPartner

UpscaleLegal upscalelegal.com

Upscaleisalegaladvisorythatprovides workablelegaladvicetoclientsinmatters relatingcorporate,realestate,employment issuesetc.

Contact us: +351217266165/ comunicacao@bi4all.pt Manycompaniesalreadyrecognisethebenefits thatArtificial Intelligence solutions bring to their daily operations,but… Where to start? DownloadtheeBook: https://digital.bi4all.pt/ ebook-how-to-start-ai-with-my-data_en www.bi4all.pt/en/ MAKEYOUR COMPANY SMARTER MoreInsights More Business Opportunities! AIappliedtobusiness allows you to obtain the right insights to agilely and quickly analyse the immensity of data. CAN IAPPLYARTIFICIALINTELLIGENCE SOLUTIONS IN MYORGANISATION ?

The EraModern Toolfor Spreading

InfluencerMarketing: Brand Awareness

Spreadingthewordof yourbusinesshasnever beeneasier Thanksto socialmedia,thelatesttoolone hasattheirdisposal,ithas becomesurprisinglyeasyto reachouttothemassesand makethemawareofyour brand.Inadditiontothat,one ofthemosteffectivewaysto expandthereachofyour companyonsocialmediaisby usinginfluencerMarketing.It doesextremelywellin increasingyourcredibilityin yourindustry,andestablishing yourselfasathoughtleader withinyourfieldofexpertise.

ButwhatisInfluencerMarketing?

Atafundamentallevel,influencer marketingisatypeofsocialmedia marketingthatusesendorsements andproductmentionsfrom influencers–individualswho alreadyhaveadedicatedsocial followingandareregardedas expertswithintheirniche. Influencermarketingisso successfulbecauseofthehigh amountoftrustthatpeoplehave placeduponsocialinfluencers. Theirfollowingisatestamentof theirintegrityandauthorityonthe subject.Theirrecommendations serveasaformofsocialproofto thepotentialcustomersofyour brand.

ItisquiteclearthatInfluencer Marketingisapowerfultool.But it'struepotentialcanonlybe harnessedwhenusedeffectively. Hereareafewtipstoconsider:

1)InvolvingInfluencersin ProductLaunches.

Inthepast,brandshave collaboratedwithcelebritiesto spreadawarenessoftheir products.Intoday'sera,itmakes moresensetogetaninfluencerto endorseyourproductsratherthan acelebrity.Thisismainlydueto thefactthatcelebritiesarelikely tohaveamassivenumberof followerswhoseinterestswould bequitediverse.Ontopofthat, theirendorsementsareless credibleascelebritiesgenerally arenoteffectivewithasingle niche.Moreimportantly, consumersareawareofthefact thatthereasontheyareendorsing aproductisbecausetheywere paidtodosoaspartofa marketingstrategy.Ontheother hand,influencersarewidely regardedassubjectmatter

expertsintheirniches.Asa result,theirmessagesaremore credible.Also,theirfollowersare peoplewhohaveakeeninterest inthatniche.So,their endorsementsarelikelytobe heardbyyourtargetaudiences resultingingreaterchancesof conversions.Makesureto collaboratewithinfluencersfor yournextlaunchtomakethem tremendouslysuccessful.

2)Getintouchwith Influencerswholoveyour brand.

Ifyourbrandissemifamous, thereisagoodchancethatsome oftheinfluencersarealready talkingaboutyou.Thismeans thattheyarefondofyourbrand values,andthattheyalready haveaninterestedaudiencewho arelikelytoreceiveyour messagewell.Ifyoureachoutto suchinfluencers,andproactively collaboratewiththem,youwill generateagooddealofbusiness advertisement.Inreturn,youcan helptheinfluencersbysending themsomeofyourownproducts forfree.Thechallengingpartis successfullyfindingsuch influencerswhohaveavested interestinyou.Thankstoonline services,youcanknowwhois talkingaboutyourbrand.Keepa tabonwhoistaggingyour companyintheirposts.Youcan alsosearchforyourbranded hashtagsonsocialmediasites andlookformentionsfrom influencers.Mentionor BuzzSumoaresomeoftheSocial Medialisteningtoolsthatcan alsoassistyouinfindingoutwho istalkingaboutyourbrand withoutitbeingsponsored content.

3)TakehelpfromMicro Influencers.

Thismayseemcounterintuitive tothewholeideaofleveraging influencerstomarketyourbrand. Microinfluencers,astheterm suggests,isacategoryof influencerswhohaveveryfew followers.However,thereisone keyaspectofsuchmicro influencersthatisoften overlooked.Thefollowersof microinfluencershavegreat engagementascomparedto normalinfluencers.Thisis furthersupportedbynumbers; accordingtoresearchby Experticity,82%ofpeopleare morelikelytofollowamicroinfluencerrecommendation. Microinfluencershavethe capabilitytoestablishstronger connectionswiththeiraudiences becausetheirsocialmedia followingisquitesmall.This directlyresultsintheirfollowers beingwaymoreengagedon socialmedia.Theyaremore likelytotrusttheir recommendationsthanawellestablishedinfluencerwitha massivefollowing.Thatiswhy workingwithmicroinfluencers canbeagoodtactictohelpyou runasuccessfulinfluencer marketingcampaign.Another reasontoconsidermicro influencersiscosteffectiveness. Itismuchcheapertoemploya microinfluencer.Infact,87%of themchargelessthan$500per Instagrampost.

Trending The10MostPowerfulLogisticsCMOs2022 37
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