2015-2016 Ad Packet

2015-2016 Advertising Packet

The Bridge CW 1311 5800 Godfrey Rd. Godfrey, Illinois 62035 Dear Business Manager, We invite you to advertise in The Bridge, Lewis and Clark Community College’s student newspaper, printed four times each in the fall (September, October, November, December) and spring semesters (February, March, April, May).

With more than 26,000 potential readers among students, faculty, staff and visitors throughout our seven-county district, we are an effective and inexpensive way to reach a captive audience. Find more information about Lewis and Clark’s demographics, as well as a printable fact sheet, at www.lc.edu/discover.

Enclosed are our advertising rates for this academic year, as well as a publication schedule.

Your business is very much appreciated as we are a student-run publication with a minimal budget.

Your support through advertising allows us to continue to deliver news about the college to the students and staff on campus and gives our student editors, writers and graphic designers a chance to gain real world experience in the publishing industry.

If you have any questions about advertising in the newspaper, contact Ad Manager Shelby Wallace at (618) 468-6052 or lcbridgeads@gmail.com. Discounts are available for multiple paper purchases (see details on ad rate sheet).

We look forward to working with you and helping you promote your business to our readers.

Sincerely,

Shelby Wallace

What is The Bridge?

The Bridge is the campus newspaper of Lewis and Clark Community College and is student-produced and managed. The paper has an adviser to ensure the students are getting the most from their experience. The Bridge is printed monthly, and has an online presence at thelcbridge.com. The digital version of the print edition is also available to online e-readers through Issuu.

Students with an interest in photography, graphic design, advertising, sales, writing, editing or any other related field are able to participate in The Bridge, which is also a student club. The Bridge also offers several paid positions. A scholarship is given every year to the student acting as editor-in-chief.

L&C by the Numbers

663 employees District reaches into 7 counties

200,000+ visitors to campus every year

20,000+ Student Population

Advertising Rates 2015-2016 Non-profit organizations receive 20% off all ads.

Buy 3, get 1 FREE!

Full Page 9.8 in. x 20.9 in. $250 - full price $750 per semester

Half Page 9.8 in. x 10.4 in. $175 - full price $525 per semester

Why Advertise with The Bridge?

The Bridge is a newspaper that is written and managed by the students of Lewis and Clark Community College.

The Bridge’s readership spans over seven counties, giving ads exposure to an expanded audience from Madison, Macoupin, Jersey, Calhoun, Greene and parts of Scott and Morgan Counties. Placing an advertisement in The Bridge allows your ad the opportunity to be seen by more than 26,000 readers, plus online viewers through our digital version for e-readers.

Supporting The Bridge gives the students of Lewis and Clark Community College access to campus news, as well as local and national news. The Bridge also gives participating students the opportunity to gain experience in the field of journalism as well as managing a business.

Full Page 9.8x20.9

1/4 Page 9.8 in. x 5.2 in. $100 - full price $300 per semester

1/8 Page 4.9 in. x 5.2 in. $75 - full price $225 per semester

Business Card 4.9 in. x 2.6 in. $50 - full price $150 per semester Will do pre-printed inserts for $0.30 per paper, max 1,000 papers.

Half Page 9.8x10.4

1/4 Page 9.8x5.2

1/8 Page 4.9x5.2 Business Card 4.9x2.6

Sizes have been scaled down to show shape/scale.

Fall 2015

Publication Dates 2015-2016

Issue

September October November December

To Layout

To Printer

On Racks

To Layout

To Printer

On Racks

Fri., Sept. 4 Fri., Oct. 2 Fri., Nov. 6 Fri., Nov. 24

Fri., Sept. 11 Fri., Oct. 9 Fri., Nov. 13 Fri., Dec. 4

Wed., Sept. 16 Wed., Oct. 14 Wed., Nov. 18 Wed., Dec. 9

Spring 2016 Issue

February March April May

Fri., Jan. 29 Fri., Feb. 26 Fri., Mar. 25 Fri., Apr. 22

Fri., Feb. 5 Fri., Mar. 4 Fri., Apr. 1 Fri., Apr. 29

Wed., Feb. 10 Wed., Mar. 9 Wed., Apr. 6 Wed., May 4