Your November Edition of Lash Lingo

THE LASH LO UNGE HOME OFFICE TEAM • NOVEMBER 2023 EDITION 1 / LASH LINGO

WELCOME TO THE “BEST OF” EDITION OF LASH LINGO. THIS WILL BE THE FINAL EDITION OF LASH LINGO SO WE DECIDED TO INCLUDE THE TEAM’S FAVORITE ARTICLES. WHILE THESE ARTICLES ARE FROM THE PAST, THEY ARE RELEVANT STILL TODAY. WE HOPE YOU ENJOY THIS BLAST FROM THE PAST.

• CEO CORNER

• OPERATIONS UPDATE • MARKETING MIX • TRAINING DIGEST • PRODUCTS & INNOVATION

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WORD FROM THE PRESIDENT OCTOBER 2022

The Fall season represents certain change, the obvious temperature dips, the indelible color changes, and the dormancy of plants. The finishing of one season, propelling us to prepare for the next. More than any other season, for me, Fall is the most exciting for two important and inextricably liked reasons: the act of reflection and the intentionality of forward progress Rather than “reflecting back,” I choose to use the Fall season as an opportunity to “reflect forward.”

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Consider the act of reflection – the “looking back” and considering what you have done, accomplished, or survived. Reflection is a powerful and purposeful act. It can propel a person with knowledge and grit, or it can paralyze others with guilt and regret. But when applied with grace, “reflecting forward” can be a transformational gift. Coupling our learning and experiences with anticipation of the work ahead and the cycle of satisfaction and accomplishment beginning again.

I discovered the art and importance of intentional reflection when I was introduced to the works of Maya Angelou, one of America’s foremost civil rights activists, treasured poet, and author. Her poetry, stories and essays shaped my early understanding and appreciation for reflection and the resiliency born from such courage. I was, at first, tortured by her hardship brought to life in the pages of “I Know Why the Caged Bird Sings” and yet, after devouring her poems and essays, I was confounded by not only her resiliency but her remarkable ability to reflect forward, turning pain into progress, hardship into heroism and struggle into success.

I draw the comparison between her life’s work, and ours as business owners, with careful respect – recognizing the distinct differences but asking you to stop and reflect forward – as she so often encouraged her readers to do. To mindfully acknowledge the hardships of the past year couple of years, to pause and appreciate the journey we have traveled and to purposefully plan for the future. Allow this reflection to fuel forward progress and ignite your flame brighter for this, our next season.

As sure as the sun lowers earlier each day during Fall, we are reminded this year will also soon conclude. We may find our minds racing to what is next or rewinding back to what we did not complete – all the while failing to recognize our achievements. Ironically as nature prepares to rest, Fall can often bring a sense of uncomfortable urgency – our need to complete things, to plan and to prepare for what is next. Whether it is a pending new year, preparing for the holidays, or trying to close out the year – we may be working through a list of “to do’s” and neglecting the satisfaction that comes with accomplishment, too transfixed with just crossing things off and not looking up to respect the horizon.

The Lash Lounge system has weathered hardship and overcome. We are a system blessed with deep commitment, experience, and dedication – to our craft, our customers, and our communities. We are, in reflecting forward, more poised for greatness and elevating into a league of our own than ever before. What lies ahead for us will not be without incredible effort, demanding work, and sacrifice. Our success will not be measured by how much space we occupy but the space we earn in the hearts of our employees and guests. We have no excuses for mediocrity nor room for complacency. To fully appreciate the opportunities ahead, we must realize what it took to arrive here and recognize this same effort will always be required to maintain greatness. We have a beautiful badge to carry, to polish and protect – no matter the season.

So, before we forge ahead into a new year of considerable expectations, take a moment to finish what is in front of you, to fulfill the obligations that fuel your business forward and to prepare to thrive.

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For as Maya Angelou says, “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

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WORD FROM THE PRESIDENT SEASON TICKET HOLDER February 2023 Greetings Lash Lounge Franchisees!

Last week I was notified it was time to renew my University of Michigan Football season tickets. I read the email, it was full of great reminders about a wonderful season (one win shy of the big game), the incredible players, fans and game-day experiences. There’s nothing like a U of M game in the “Big House” with 117,000 screaming fans, the one-of-a-kind winged helmets that make the Michigan brand among the most iconic. No bigger stadium in the nation. No larger alumni network in the world. No limits to the lengths alumni will go to be part of this eco-system. I cannot wait until the 2023 season – it is going to be our year!

Click through to purchase.

What? Premium seat fees? 40-yard line view surcharge? Seat cushion mark-up? Marching Band scholarship? Popcorn tax? Are you kidding me? I swear my student tickets were $20 for the season and security looked the other way when we had a pint of whiskey in our back pocket. Now I can’t bring an umbrella, or my purse and inflatable beach balls and peach schnapps are banned! Where is the fun in all of this? Remind me again why I’m a season ticket holder?

Pause. Contemplate.

It wasn’t all roses, was it? I watched my friends breeze through classes where I struggled. I smiled on the outside and agonized on this inside when those same friends landed better jobs. There was definitely a period of anxiety and imposter syndrome – wondering if maybe I could have been a bigger fish in a smaller pond. Should I have chosen a different school?

Deep Breath. Reflect.

I love this school. I am so proud to be an alumni and associated with one of the top universities in the country. I wasn’t in the top of my class, but I still have the t-shirt and no one can take that from me. I chose Michigan and they chose me back. It was the single greatest decision of my life, providing me with all the educational tools, professional resources and life-long friends anyone could ask for.

So, what am I really agonizing over? Truth is, I spent too much money on Christmas presents and the timing of this seat-fee and ticket renewal is less than ideal. But I knew it was coming – you don’t get to be a season ticket holder without buying the tickets. You don’t get a Michigan degree without struggling to pass Calculus and praying to God your recitation of

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Edgar Allan Poe is what your nutty professor had in mind. Being part of this identity isn’t free, it isn’t easy and it isn’t for everyone – but sign me up, because I’ll be at every game again this fall because I bleed Maize & Blue.

And Amethyst. And Leopard.

My commitment to The Lash Lounge is no different. I will not be outworked. I’ll try all the classes, take any suggestions and keep rooting for all the members of this squad. I’ll try to make the best decisions, I’ll accept feedback, I’ll invest. I will get jealous at times when things come more easily for others and I will celebrate (inside) when I know I’ve done something well that will help others I will participate 110%.

I chose to be part of this team, this brand, this experience. I understand it’s not always easy, it may not feel equal, and we won’t win every game. And this is the team I chose. The team YOU chose – so let’s enjoy the game and make this season a winner!

Meg

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BUMP. SET. SPIKE! FEBRUARY 2023 If you don’t know what this training mantra is by now…. It’s time to learn!

We started the year with a HUGE team effort in delivering the 1st ever Sales Combine: • 9 Cities across the country • 8 Home Office team members, and • Over 120 participants from Stylists to Front Desk to Managers to Owners The purpose of any training is to educate, and then to change behaviors to new and positive habits. So, we developed this one-day intensive training specifically to increase your most important dials: 60 Full Sets to 30 Members every month.

Here’s what we discussed in these classes: 1. What is a KPI? • What is the number and why?

• Where is my salon compared to the system?

• Why does it matter to me?

2. Membership is a Savings Plan • No more sales. It’s a SAVINGS PLAN. • How do we educate our guests?

• How can we help them save money?

3. Role Play the “Bump Set Spike” • Use exact phrases to get comfortable with context and content • Learn how to role play, so you can take it back to your salon • Physically dig in, and do it 4. What common questions or objections do we hear with memberships?

• How do we educate our guests so there is no barrier to signing up?

5. What does the B.I.G. Tool do?

• Shows stylists how important service timing is • How can it help me?

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6. What is the trifecta?

• Shows stylists how easy it is to adopt and learn • How can it help me?

7. What is a “brand”.

• What makes a company awesome?

• What does “compliance” mean?

• Why do we want to be in compliance?

8. Why do we sell our products?

• To keep Lashes GROWING 9. What does every product do?

• Deep dive into each products • Role play educating guests, and selling products.

10. Putting it all together • What’s the silver bullet to success?

• Exactly what you learned today: 60/30 & Using BUMP SET SPIKE to get there • The Lash Plan is your literal cheat sheet for all of this o When to use the Lash Plan o How to set each other up for success with the Lash Plan • Using BUMP SET SPIKE as an entire salon team to o Educate our guests, o Keep their lashes HEALTHY, ON and GROWING o And save them money with the Membership Savings Plan Not only was the training a huge success, thanks to the grueling planning that Karen and Crystal accomplished. But the feedback was equally positive, and the text messages and emails were flying no less than 24 hours after a training. See for yourself!

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WHERE ARE WE GOING WITH ALL OF THIS Well, if you attended a combine class, then we hope you are IMPLIMENTING everything you learned in your salon. You have all the tools you need, now the training is in your hands. We will be checking in with you over the next few months.

If you missed the class, then be on the lookout for future training opportunities. We are gathering together as an entire front and back of house team (literally everyone in the training and ops department) in early March to go over this material. We want to get this out to your salon, your staff, as quickly as possible. It’s a game changer.

In the meantime, here’s a page from the book that you can start with RIGHT NOW. Print out a few copies. Laminate. And start role-playing in your salon today. Start practicing just these key phrases. Don’t throw anything else in there, just practice. Practice. Practice. Practice.

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SHUT UP ABOUT MEMBERS ALREADY - OCTOBER 2022 Do you ever feel like all we ever talk about is memberships? We all know that the foundation of this business is memberships. But what does that really mean? Take a look at this pyramid, representing the system’s numbers.

45% of our revenue comes from Memberships.

About 18% comes from SFS and deposits.

About 13% is refills, 10% is perms and tints, and about 14% is add-ons, upgrades, removals, and retail combined.

THAT’S WHY WE KEEP TALKING ABOUT MEMBERSHIPS! Can you imagine, if you focused on your membership sales… how you’d be growing your base revenue?

Here are 2 more charts.

WARNING: These are not so fun to look at.

Lash Dash Salon Information V3 Report These show Systemwide numbers ON THE LEFT/YTD: Total Starter Full Sets this year: 37, 509 Out of those, only 10,642 became members Or a 28.4% conversion rate.

ON THE RIGHT/LAST MONTH: Full Sets just last month: 3,577 Out of those, only 500 Members That means only 14% converted to members.

Kind of…. Cringey, isn’t it?

Now – Pause reading this and go look at your numbers in Lash Dash. It shows your year to date. And if you click on the month (in the bar chart) you’ll see each month’s conversion percentages.

Now answer One. Simple. Question.

ARE YOU HAPPY WITH WHAT YOU SEE? If you are, then stop reading now. You did it! You have no need to improve your membership conversion rate! Please help us out, and call your FBM to share your secret sauce, because we want to share it with everyone.

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IF YOU ARE NOT HAPPY: Let’s pull up that mirror I talked about in my last Lingo article.

Remember the embarrassingly honest article about my time on the Struggle Bus? I talked openly about my failings as a business owner, and the need to be honest with myself, look in the mirror and make sure I am doing everything I can to succeed.

I know it can seem like all we do at “corporate” is talk about membership sales. I know it can even become like background noise. But if you are not hitting 50% conversion rate, it’s time to really listen. What do you need to do to make change?

You need to focus on it.

There is a reason our KPI is set at 50% conversion rate for Starter Full Sets to members. A KPI is not just a random number… it’s a Key Performance Indicator… if you are hitting a KPI it is indicating that you are successful or going in the right direction to be successful. If you are not, it’s indicating that you need to make some changes.

“Ok, I’m listening. What could I do?”

The greatest push back we hear from front desk associates are: “No one wants to buy a membership at the full set.”

“They always want to wait and see if they like them.”

“They never want to buy at the full set.”

“We always sell them at the first refill.”

Let’s dissect the statements above, looking at the words being used: “No one” “always” “never” – Those are definitive words. When someone believes something definitively, they do not try to do the opposite.

Does NO ONE want to buy a membership at a full set? Well, that can’t be true…

I’ve sold plenty of memberships at the full set.

Do people ALWAYS want to wait to see if they like them? Well, that can’t be true… many people book their refill right then and there, so clearly they’ve already made up their mind.

Do we ALWYAS sell them at the first refill? Well, that can’t be true either…. If you did, your conversion rate would be much higher.

I know, it is not easy to make changes at the ground level. But, if your conversion rate is not 50%, then it’s time to pick up that mirror. I know… I had to do it too! It was hard work, but incredible things have happened because of it. And you can do it too.

This is the busiest time of year. Take advantage of that!

Sit down. Get your numbers, and get a plan together to convert:

EVERY SINGLE

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FULL SET TO A MEMBER!

A POOR EXPERIENCE ˂ NO EXPERIENCE DECEMBER 2019 Hello Salon Teams!

We made it! We did it. We’re here to tell another year-end story, always better than the last.

Any cracks at why? It’s something so important, yet so instinctual to this group that some of us might even take it for granted.

Travel with me. Back to about a month ago when, probably as I was drifting off to sleep, where I do a lot of my really good, half-conscious Lash Lounge thinking (please judge me), I was struck by a thought. It resonated. And it grew as this Lash Lingo article took shape in my brain, finally culminating in the celebration of our 100th salon earlier this month.

THE GUEST EXPERIENCE: A RESPONSIBILITY + POINT OF PRIDE You’ve heard the old adage: You only get once chance to make a first impression.

True and important. Think back to when you were first opening your salon. You felt the gravity of your entry into the market. You were filled with excitement and probably a little fear as you geared up to welcome your lash models, then first guests. You wanted your finger on the pulse of everything. You wanted every detail to be perfect.

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You opened with hard work, hope and voracity. Since then, be honest with yourself, have there been times you’ve lost that gusto? Maybe a speck, maybe a whole bunch?

What did it cost you? If you take your eyes off of what you came here for, what’s at stake?

A whole lot.

The Lash Lounge exists to lash beautifully, yes, but also to help women in their journey of self-transformation and affirmation. That’s a really cool responsibility! We place care at the center of every guest interaction; we also extend that to digital and traditional marketing as well. We are the keepers and purveyors of the guest experience The Lash Lounge has cultivated.

Nailing the first impression is crucial. But losing that trust can be so easy, it’s almost unfair.

Let me give you an example completely unrelated to our salons: My husband and I walked into a café today. It came highly recommended by a family member. From quick research online, it looked like a place we would love.

We walked up to the counter to order. The staff member barely glanced up. She literally thrust a menu at us, perfunctorily, almost resentfully reciting the day’s specials. I went to order and asked for a latte with skim milk. “We don’t have skim milk,” she stated, almost spitting the period at me. She said this not apologetically, nor offering helpful alternatives.

In literally 2 seconds, I had made up my mind about that place. 2 seconds was all it took for a place with potentially great food, great ambiance and other great staff to be written off.

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If a different kind server hadn’t delivered our food, cheerily and politely, I would never have returned. Even if it had been my 5th time to that café, I could’ve chosen to walk out after that initial exchange.

It’s our job to make sure every communication, whether in person or online—every guest experience, every time—is reflective of The Lash Lounge, whether you’re opening your doors for the first time or it’s your 2,000th.

Because sometimes a bad experience can be worse than none at all.

As we move into 2020, we continue to make a commitment to YOU, as our clients, to do the same.

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And now, brief business: CUSTOM CREATIVE REQUESTS Custom creative. You all know by now that, to protect, preserve and showcase the brand in the best light possible, all custom creative except for social media and email must be requested through the home office team.

Previously, we were using partners to design custom creative. What we found was there was opportunity to do it even better. Soon, we’ll be announcing our new custom creative request process using our own Lash Lounge designer. We’re developing print ad and salon sign templates to keep costs down, among other things. More info coming soon!

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Onward to 2020—when, ironically and not, we’ll move forward with the clearest vision for The Lash Lounge yet!

Happy New Year, Taylor

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CUPCAKES February 2022 Dear Owners, Today, I want to talk about cupcakes.

Yep, cupcakes—rich, moist, delectable, sweet cupcakes.

For a visual reference, here’s what my son Lear’s 1st birthday cupcakes are going to look like…but, you know, worse, because I’m baking them:

When you’ve got a batch of 12 cupcakes, you get to choose how you want to give them away: • 1 to the birthday boy • 1 to your partner • 1 to you • 1 to Grandpa • 1 to Juju (that’s what my mom goes by) • 1 to your brother • 1 to your best friend • 1 to your aunt • 1 to your cats • 3 to Ruby the dog because she’s always hungry

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But no matter how you divide them, you’ll never have more than 12. And 1 cupcake per person? That’s a pretty satisfying birthday treat.

But let’s say my mom was really excited about the birthday party and decided to invite 12 of her friends because, well, grandmas.

Now, we have a problem.

What do you do about the cupcake situation?

Do you cut them in half? Do you give 1 only to the guests who are emphatically procupcake? Do you put people’s names in a hat?

Whichever direction you go, someone’s either going cupcake-less…or just plain hungry.

Because SCARCITY. “How in the heck does that apply to marketing, Taylor?” you ask.

Think about your staff. Like the cupcakes above, your internal marketing resources—you and your staff—are fixed labor resources.

1 cupcake = 1 team member.

And so is your time. Each of you has responsibilities that span beyond marketing your salon.

The discipline of marketing is expansive—you could do a million different things, each requiring different amounts of time. Chasing every whim, getting lost in the micro-details,

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attempting to run your own advertising campaigns to save a buck—these are the equivalents of slicing your cupcakes into tiny little crumbs, satisfying no one.

So, today, I want to share with you my guiding principle as a marketer. It’s how I previously coached my agency clients and how I put together our marketing plan every year: 1.

2.

3.

4.

Understand your marketing goals.

Prioritize your strategic initiatives.

Assess your fixed labor resources…and their skillsets.

Assign them. And here are the kickers: a. Don’t over-assign them. b. Only assign them things they can do well.

5. Then, figure out if your marketing budget can bring on the partners and tools to fill the gaps.

Because, if you don’t, you’re going to end up doing a ton of things terribly, and also miss your goals, leaving you with a cupcake crumb…hangry.

But if you do, everyone’s getting a yummy cupcake.

TAKEAWAY: Understand your marketing goals. Prioritize strategies to achieve them.

Commit only to what you can do well. Spend budget to close the resource gaps. Layer on more initiatives as resources allow.

IMMEDIATE ACTIONS: • Build your annual marketing plan.

• Advertise with CyberMark.

• Develop a social strategy, including reviews.

• Develop an email strategy.

• Probably don’t start a TikTok. Tactics will follow as internal resources allow and budget can bring. 💜, Taylor

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TRIFECTA – The Tools of all Tools! FEBRUARY 2023 Home Office has been developing and delivering tools to help you take your businesses to the next level and help your stylists reach their income goals. Pro-mades are in full effect, the sales summits are completed, and convention is fast-approaching! It is time to embrace and implement the tools I’ve been talking about the last few months. I’ve been working with stylists in 1 on 1 calls, Shelby and I spoke about these tools at the Sales Summits, and inch by inch I see how they impact stylists and their service times!

All of you have heard me speak on the TRIFECTA techniques and how they are the key to your stylists achieving Target and Ultimate Target Service Times. I’ve seen 15 to 30 minutes shaved off of service times the FIRST time they implement ALL 3 techniques together! Those are some POWERFUL tools!

Riddle me this… Can a wrench loosen and bolt if it remains in the toolbox? Will the TRIFECTA techniques help a stylist if they don’t try them?

I know, I know… You’re probably thinking, “Duh, Jill. Of course not.” to both of those silly questions, but my point is simple. We’ve got to use the tools for them to work and achieve what we all desire- SUCCESS! In the weekly flash that went out on 2/10/2023, there was a link to a video that Noelle Peter and I recorded for you. It covered the Bump, Set, Spike method for approaching guests about our memberships savings program and the TRIFECTA techniques- Pre-puling passes, Layered Taping, and Fan blasting. The flash also included a document from me titled, TRIFECTA Techniques. Here’s the moment of truth… How many of you shared the guide with your stylists? How many of you have observed your stylists’ processes to see if they’re doing these steps when lashing with pro-mades?

Well, if you missed that particular weekly flash and you can’t find the document that was attached you don’t have to suffer from FOMO (“Fear of missing out” for those of you that haven’t seen that anagram before.) 😊

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I’ve attached the guide here. Please print and share with your stylists. It’s a great guide that explains the all-important Whys and the How Tos for each of the TRIFECTA techniques.

Practicing and allowing themselves a little grace to develop a groove is key! For any stylist that has not reached the Ultimate Target service times of 1.5 hours foe a full set and 45 minutes for a refill, should be using these techniques! They’re also great if guests’ eyes burn during the service from the adhesive fumes or the stylist has more stickies than they’d like.

If any stylist is still struggling contact training@thelashlounge.com to set up a 1 on 1 call with a trainer or myself. We’re here to help and I want all stylists to be as successful as they can be!

Love and lashes, Jill

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Counting The Lash Lounge Leopard’s Spots – June 2022

Did you know that the Leopard is The Lash Lounge’s mascot? For those of you who do know this, have you ever wondered why it was chosen? Many of you may think it was chosen because apparently, to work at the Home Office, you must be a lover of leopard clothing from head to toe! While this is true and will never grow old, the leopard isn’t our mascot just because we appreciate its fashion-forward fur!

Let’s take a look at a few facts about the leopard, courtesy of onekindplanet.org, and how they relate to you, a Lash Lounge Owner.

The Leopard Strong- Pound for pound the strongest of the big cats.

Agile- Can run up to 36 mph and can leap 19.68 ft horizontally and 9.84 ft vertically.

Adaptability- Have the widest range of habitats of all the big cats. This adaptability allowed them to survive in various different geographic areas.

Perhaps the most extreme example is the amazing snow leopard which lives in the Himalayas.

Spots- Leopards have distinctive dark spots called rosettes, which create beautiful patterns against their light fur.

The Lash Lounge Franchisee Private business ownership- It’s not for the weak!

Multi-tasking and agile in a fast-paced environment!

As our industry grows and changes, so do we and so do you! We adapt so we can continue to grow and maintain our dominance in the industry!

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Did you know the average leopard has anywhere from 800 to 1200 spots? That’s insane! How on earth do Leopard’s spots apply to you as a Franchisee?

We all know The Lash Lounge also has spots, or better said, we OFFER spots- EXTRA LASHES! Our spots come in varieties of 10, 20, and 30!

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Occasionally I wake up in a cold sweat, having a nightmare where a franchisee says to me “Jill, there’s no money in offering spots.”

We have covered how we are a lot like leopards – strong, agile and adaptable – now let’s consider how well-dressed we can be when covered in spots….

Let’s look at some quick “Leopard Spot” lash math.

9-hour workday with a 1-hour lunch= 8 refills 5-day work week= 40 guests 4 weeks in a month= 160 guests Each guest is offered a 10 spot= $9.00 extra per service 160 guests X $9 for a 10 spot= $1440/month extra in revenue for the 1 bed $1440 X 7 beds= $10,080/month for the salon $10,080 X 12 months= $120,960 /year extra revenue from 10 spots For the stylist who’s at 30% commission, this equates to an extra $432 a month or $5,184 a year!

That’s some powerful math!

I realize that stylists perform other services throughout a given month, but the example above shows how just a few extra lashes applied can amount to a nice increase for you and your stylists, especially, if offered consistently!

The time for offering spots is NOW! With the pro-made fans coming out, your stylists speed WILL INCREASE without a doubt, but your pre-booked appointments times could end sooner as the stylists becomes familiar with them. ALL stylists should capitalize on the extra time they have in their appointments by offering extra lashes!

No guest should leave without being offered extra lashes!

Stylists can simply say, “I’ve completed your refill. My speed has increased! You have more lashes that can be lashed, would you like for me to add extra lashes for a little more fullness? Since you’re a member with us, it’s only 90 cents a lash. I have time to do a 10 spot, so it will only cost $9.00” This window of extra time in pre-booked appointments will be short lived, because once you see what your stylist is averaging for full sets and refills, you’ll be able to adjust their service times in MBO.

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We’re all fans of fun contests, so I included a “naked” leopard you can print out for each stylist. For every 10 spot they apply they get to draw a spot on their leopard. For every 20 spot, they draw 2 spots and for every 30 spot, they draw 3!

Come up with a goal for a required minimum number of spots and incentivize your stylists with a great reward! Here are a few suggestions for the winner: 1. A Massage 2. A spa day 3. A designer purse 4. A cash reward 5. Paid days off What motivates your stylists? What gets them excited to participate in contests?

Make it attractive to get them to participate, all while creating a new habit in those that don’t typically offer lash spots!

Here’s to the pro-made fans and lash spots! Now let’s fill our leopards with their muchneeded spots!

Happy lashing!

Jill

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Hot Trends in Lash Styles!

June 2023 The lash world is constantly evolving, and new trends come and go. In fact, some trends simply get renamed and repurposed for another go around on the social media circuit. In the past few years we have seen some bolder looks become more mainstream and an exciting shift in lash innovation that provides our lash stylists with a plethora of options to take their artistry to the next level.

We have kept our eye on these trends and what we believe our guests would love.

We are currently working on sourcing and developing some of our own signature styles for The Lash Lounge. Here is a sneak peek into some of the top trends we are focused on.

Trend #1: Kim K or Spikey or Wispy – Lashes This style originates from trying to achieve a lash strip look that lasts longer than a temporary strip. It’s been called many names and has slight variations, but the overall design is alternating lengths to create a more dramatic effect.

13 Trend #2: Wet or Angel – Lashes This style originates from trying to achieve a bolder classic look, similar to how lashes look when they are wet. Although the design has been given different names, the look is similar. See examples below.

Trend #3: Colored Lashes Colored lashes have come in and out of style since lash extensions first began. More recently, we are seeing bolder color trends with everything from a demi-splash on the outer corner to a full rainbow across the eye. See some popular colored lash designs below that are on our radar.

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When can you expect these new options?

Research and development is already in progress with the anticipated launch of some exciting new styles by the end of year.

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