FROM LASHES TO LIFESTYLE:
THE LASH LOUNGE FRANCHISE OPPORTUNITY OVERVIEW JOSH TITLER Franchise Development Manager josht@franworth.com 734.412.7220
THE LASH LOUNGE FRANCHISE OPPORTUNITY • 1
2 • THE LASH LOUNGE FRANCHISE OPPORTUNITY
DEAR FRANCHISE FA M I LY- T O - B E , Congratulations! You’ve arrived. No, seriously! If you’ve made it here, you’ve already proven to be courageous, creative and curious. You’ve begun to understand what’s possible when you invest in something new—when you invest in YOU. I’d like to welcome you to The Lash Lounge, where owning your own business means incredible revenue opportunity in a high-growth category within the enviable beauty industry. As a Lash Lounge franchisee, you’ll have access to advisors, tools, systems and partnerships. You’ll systematize and streamline lash extension selling. But you’ll also be doing so much more. You’ll create a sense of purpose for you and your stylists. You’ll fuel your community; you’ll cultivate rich conversation; you’ll transform the lives of your guests on a daily basis. Welcome to “the process”! We are so glad you’re here!
Meg Roberts CEO + PRESIDENT
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WHO IS THE LASH LOUNGE? 4 • THE LASH LOUNGE FRANCHISE OPPORTUNITY
E
stablished in 2006, The Lash Lounge is the premier eyelash salon franchise, specializing in custom lash extensions, lash
lifts, threading and more.
luxury reprieve from the outside world, where caring The Lash Lounge is a
staff invite guests in to lie back, close their eyes and drift into a relaxing lash nap for an hour or two. For members, this retreat is a treat every two weeks! Each appointment begins with a
consultation, where
our stylists work with guests to design the perfect,
custom lash
look that celebrates and elevates their natural beauty. All Lash Lounge stylists complete an extensive training program centered around our exclusive lash design technique. Our program graduates
The Lash Lounge’s services drastically
experts in technical lash application
cut down on morning makeup routines
and artistry, while always prioritizing
and leave our guests
the safety and health of our guests’
whatever the day brings them, they’ll
natural lashes.
look and feel their best.
confident that,
THE LASH LOUNGE FRANCHISE OPPORTUNITY • 5
WHY THE LASH LOUNGE? NOW THAT YOU KNOW WHO WE ARE, WHY OPEN A LASH LOUNGE? INDUSTRY LEADERS Founded in 2006 by industry pioneer, Anna Phillips, The Lash Lounge is the first salon franchise of its kind. We are an industry leader in semi-permanent eyelash extensions in the $84 billion beauty industry—with no signs of slowdown. WE LASH IN LUXURY The Lash Lounge is a luxury salon experience—one that can’t be replicated outside of brick-and-mortar salons or on the internet. REMARKABLE + CONTINUED CATEGORY GROWTH According to Spate Research as reported by Vogue, there were 883,000 Google searches a month for eyelash extensions in the U.S. on average in 2019—up 26% from the year before.
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GREAT FINANCIAL OPPORTUNITY WITH BRAND GROWTH The Lash Lounge offers a lucrative business model with demonstrated growth. + High average ticket with very low material cost. + Over 300 locations awarded the last three years. Over 100 salons opened. B U I LT- I N D E M A N D Because people naturally shed approximately 20% of their natural eyelashes every two weeks, Lash Lounge guests need to return for refills two times per month to maintain the lash look they love. This creates a level of built-in demand and recurring revenue rarely seen in retail businesses. The Lash Lounge membership program was designed to facilitate this lash maintenance schedule. With two refills per month and 10% off products and additional services, it’s the simple and cost-effective way to keep members looking and feeling their best!
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RECESSION-RESISTANT The Lash Lounge was founded just before the 2008 housing crisis sent America into recession. In 2020, COVID-19 again shook consumers’ daily lives and placed a strain on their pocketbooks. Both times, The Lash Lounge not only survived, we thrived. Since reopening, some salons have enjoyed record-high months never before achieved! Because The Lash Lounge is a high-end, luxury offering, we appeal to an echelon of consumers less affected by economic downturns. And because we are a salon that crafts stunning lashes that make women feel as beautiful as they truly are, we appeal to a guest base willing to prioritize the monthly investment.
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YOU TAKE CONTROL. The Lash Lounge is looking for driven, smart, passionate franchisees to join our franchise family, with salon opportunities available across the United States.
ROLE OF THE OWNER The Lash Lounge is about building a business, not buying a job. But don’t worry, you won’t be asked to apply lashes. You’ll leave that to expert stylists.
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Our franchisees build a sales-driven culture with a focus on the guest experience. The most successful franchisees invest in the recruitment and growth of their teams. They foster a familial, warm, service-oriented, professional environment where successes are shared and celebrated. UNPRECENDENTED SUPPORT While you’ll be responsible for running and building your business, we’ll support you with the things you need most. We have one of the most robust teams in franchising with more than 400 years of cumulative franchising experience. Please inquire for more details about marketing, training, real estate site selection and ongoing support.
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AVAILABLE TERRITORIES CLICK TO SEE AVAILABLE MARKETS IN YOUR AREA!
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ARE YOU A GOOD CANDIDATE? Do any of the following apply to you? + Would you like to be the owner of a simple, yet high-end, business? + Do you have the desire to use your sales skills for your own business? + Would you like to hire, manage and motivate your own team? + What about engaging with guests, your community and creating jobs? + Would you like to create a space where your personality, commitment to service and zest for the business makes a difference? If you answered YES to any of these, we want to hear from you.
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RAVE REVIEWS BUT DON’T TAKE IT FROM US…
JAMIE LARSON, FRANCHISE OWNER, THE LASH LOUNGE NEW ORLEANS – MID CITY
Click for even more franchisee validations!
NOTABLE LISTS + Fastest Growing Franchises, Entrepreneur, Mar. 2020 + Franchise 500, Entrepreneur, Jan. 2020 + Business Woman, 100 Most Influential Women, Oct. 2020 + Franchise Times 200+, Oct. 2020
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MEDIA MOMENTS WE’RE SHARING OUR TIMES TO SHINE!
+ Franchise Update, Q1 2020
+ The Franchise Woman, Sept 2020
+ Real Simple, March 2020
+ Biz New Orleans, Dec 2019
+ Franchising World, Dec 2019
+ Franchise Times, Oct 2015
+ Pillars of Franchising, June 2020
+ Scale with Joy Podcast, May 2020
+ Franchise Times, June 2020
Click to see more media placements!
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TAKE THE NEXT STEP. READY TO LEARN MORE?
JOSH TITLER Franchise Development Manager josht@franworth.com 734.412.7220
S E E I T I N O U R E Y E S . WE ARE WOMEN. W E A R E WA R R I O R S . WITH EVERY LASH EXTENSION, THE LASH LOUNGE GIVES S H A P E TO
OUR STRENGTH AND FLAIR TO OUR FIGHT. BOSSES, TRAILBLAZERS, MOMS, SISTERS, DAUGHTERS — EVERY
D A Y,
WE
FA C E
THE
WORLD.
D ITCH MASCARA AND SAY GOODBYE TO EYELINER.
W A K E U P, S T E P U P,
S T A N D O U T.
S E E T H E W O R L D T H R O U G H N E W, B E A U T I F U L E Y E S :
#THELASHLOUNGE
YOUR OWN.