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HUGE CIRCULATION – AND GREAT RATES FOR YOUR AD! FREE-DISTRIBUTION LAND ROVER NEWSPAPER – FIRST ISSUE PUBLISHED FEB 2014

• Britain’s first 100% FREE DISTRIBUTION Land Rover publication

‘MY SERIES III SAVED MY LIFE’ One good turn deserves another – one man’s mission to rebuild the Series III that laid down its life for him FEBRUARY 2014

ISSUE 1

pa Se ge e 12

NEW

FREE EVERY MONTH FROM YOUR BRITPART DEALER

THE MAGAZINE THAT’S 100% LAND ROVER – AND 100% FREE!

‘BETTER THAN NEW’ 200TDI DEFENDER

• Quality tabloid-format monthly newspaper • Distributed free via Britpart dealers, at major Land Rover shows and through postageonly subscription

Meet the British entrepreneur who’s bringing the Defender back from the dead

DREAM 90

DISCOVERY TD5 GUIDE

NORTH SOMERSET LRC

£1000 poorer – and happy!

LAKE DISTRICT LANING

How to find the trails that matter pa Se ge e 85

High-mile heroes from sub-£2k

pa Se ge e 29

• Unbeatable value on ad rates – no-one else can give you so many readers for your money!

• Built to order • Full engine refurbs • All the spec you want • Galvanised and stainless all-round

pa Se ge e 6

• High-quality editorial content covering the whole Land Rover scene from every angle

2014 CALENDAR • PLUS! WORKSHOP HORRORS: THE JOBS THE PROS FEAR MOST

It’s no secret that magazine sales are falling. People still want something good to read – but less and less of them are willing to spend money on it. That’s why we’re breaking the mould with The Landy. A high-quality tabloid newspaper, it’s distributed FREE through a wide variety of outlets. We’re giving Land Rover fans in Britain and abroad the freshest read they’ve ever had – and by giving it to them free, we’re able to deliver a massive audience for your advertising. I was editor of one of the other Land Rover magazines back in the mid-90s, and the team behind The Landy

has decades of experience in giving readers what they want. We’ll be serving up a familiar menu of features about Land Rovers of every kind, along with an unprecedented level of news from within the scene. People pick up The Landy in huge numbers because it costs nothing, then they read it from cover to cover because it’s packed with great content. That makes it perfect for your advertising – and our prices mean it’s more affordable than ever to be seen by the maximum possible number of active Land Rover owners. Alan Kidd, Launch Editor

comprehensive advertisers’ information inside ADVERTISING RATES • COPY DEADLINES • TECHNICAL SPECIFICATIONS


The Landy: A revolution in Land Rover magazines! The Landy is great news for the Land Rover market. It’s 100% free to its readers – giving it a gigantic circulation among active Land Rover owners!

FREE EVER Y MONTH FR OM YOUR

BRITPART DEALER ‘MY SERIES III SAVED M Y LIFE’ One good turn

deserves another

ISSU E 1

– one man’s miss

ion to rebuild the

FEBR UAR Y 2014

Published in a quality tabloid format, The Landy is a monthly newspaper about the whole of the Land Rover scene. It includes everything you like about the traditional titles, with great writing and photos – and it’ll bring back thousands of your customers who’ve long since stopped buying a Land Rover magazine.

Series III that laid

e 2 Se e 1 g pa

down its life for

him

THE MAGAZINE THA T’S 100% LAND ROV ER – AND 100% FREE !

‘BET TER THAN NEW’ 200TDI DEFENDER

So, how are we getting The Landy into our readers’ hands? • We’ve teamed up with Britpart to distribute The Landy free through its enormous dealer network, both in the UK and abroad. Britpart will encourage its dealers to give a free copy to every one of their customers – and that alone is tens of thousands of people every month! • The Landy will be handed out at selected high-attendance Land Rover shows and events throughout the year

DREAM 90

• Built to order • Full engine refu rbs • All the spec you want • Galvanised and stainless all-roun d

DISCOVERY TD5 GUIDE

High-mile heroes e 6 Se ge pa

from sub-£2k

NORTH SOMERSE T LRC

£1000 poorer – and e 9 Se e 2 g pa

2014 CALENDAR •

Meet the British entrepreneur who’s bringing the Defend er back from the dead

PLUS! WORKSHOP

happy!

LAKE DISTRICT LAN ING

How to find the trail e 5 Se e 8 g pa

HORRORS: THE JOB

s that matter

S THE PROS FEAR

MOST

• The Landy is even free by postal subscription – subscribers only pay the cost of the postage • A digital version of The Landy will be free to download every month – giving it an unmatched global reach. And we’ll be working with Land Rover clubs around the world to make sure we get copies to as many of their members as possible The Landy is brought to you by Assignment Media, publishers of Total Off Road – the leading title for Britain’s off-road community. We’re known for our honesty and fair prices, and for being easy to work with – and now we’re bringing those qualities to the Land Rover market! We can offer you a vast range of ad options, from traditional display to newspaper-style column classifieds. We can guarantee you a site on an editorial page. We can tailor the size of your ad to almost any requirements – or we can work with your existing A4 artwork to give you unbeatable exposure on a tabloid page size. The Landy is new, it’s exciting and it’s great for business. You’ve never had an opportunity like this before – sky-high circulation and low rates mean The Landy is now THE place to advertise in the Land Rover market!

COPY DEADLINES ISSUE

COPY DEADLINE

PUBLICATION DATE

March 2014 April 2014 May 2014 June 2014 July 2014 August 2014 September 2014 October 2014 November 2014 December 2014

6th February 2014 6th March 2014 3 April 2014 1 May 2014 5th June 2014 3rd July 2014 31st July 2014 4th September 2014 2nd October 2014 6th Novemer 2014

14th February 2014 14th March 2014 11th April 2014 9th May 2014 13th June 2014 11th July 2014 8th August 2014 12th September 2014 10th October 2014 14th November 2014

To advertise contact

Ian Argent 01283 553242 ian.argent@ assignment-media.co.uk


Rates to suit every business There’s a huge variety of businesses in the Land Rover market – so we’ve made advertising in The Landy as flexible as possible. In particular, we’ve developed a range of positions to make the most of your existing A4 artwork on a tabloid page. Whatever size and position you’re after, we can help you get the best from your budget.

ADVERTISING RATES DISPLAY

Full-page tabloid Half-page tabloid Quarter-page tabloid

1 Issue £1200 £720 £396

Full page A4 (96%) £1320 Half-page A4 (106%) £792 Quarter-page A4 (107%) £436

4 Issues £1000 £600 £330

8 Issues £900 £540 £297

12 Issues £765 £459 £252

Sizes 254 x 325mm (Full-bleed unavailable) 254 x 143mm (Horizontal only) 254 x 81mm (Horizontal only)

£1100 £660 £363

£990 £594 £327

£841 £505 £278

202 x 286mm 202 x 183mm 139 x 98.5mm

• A4 artwork is scaled as shown to fit tabloid paper size • All A4 sizes are guaranteed positions on the same page as editorial matter

ADVERTISING RATES CLASSIFIED

Pricing based on column centimetres, with all sizes available. Column width = 32mm. Example prices shown: 1 Issue 4 Issues 8 Issues 12 Issues Notes @72% size (2 columns x 4.5cm) Eighth-page A4 £180 £150 £135 £115 @109% size (3 columns x 6.75cm) Eighth-page A4 £306 £255 £230 £188 1 column x 3cm £72 £60 £54 £46 2 column x 6cm £216 £180 £162 £138 2 column x 10cm £312 £260 £234 £199 5 column x 5cm £408 £340 £306 £260 8 column x 7cm £672 £560 £504 £428 • Classified positions illustrated right (not actual size) related to the examples in the table above

March 2014

COPY FORMAT To be supplied as high-res PDF by email, CD/DVD or data stick. PDFs should be created using high-res images and saved with fonts embedded. Other formats may be acceptable; please contact Production on 01283 741311 prior to sending.

DESIGN SERVICE We can design or redesign your advert for you. This service is free of charge to our advertisers – just ask when discussing your advertising needs with our sales team.

CONTACTS Advertising Manager Ian Argent Tel 01283 553242 Email ian.argent@assignment-media.co.uk Advertising Production Sarah Kidd Tel 01283 741311 Email sarah.kidd@assignment-media.co.uk Launch Editor Alan Kidd Tel 01283 741311 Email alan.kidd@assignment-media.co.uk

35

2 column x 6 cm

2 column x 10 cm

Eighth-page A4 @ 72% 1 col x (66 x 44.5 mm) 3 cm

Eighth-page A4 @ 109% (100 x 67.5 mm)

5 column x 5 cm

8 column x 7 cm


Landy ratecard