4x4 incorporating Total Off-Road Advertising Ratecard

4x4 total

OFF-ROAD

Media Pack 2017-2018

4x4 is the UK’s only all-marque 4x4 and pick-up magazine dedicated to those with a keen interest in four wheel drive and off-road vehicles. Our readers enjoy a breadth of features each month with all marques of off-road vehicle covered.

What’s in 4x4 Magazine?

New Products Each month all the latest new kit for your 4x4 and off-roading

Upcoming special features and supplements include Tyre supplement, 2018 Calendar (December issue), 4x4 of The Year (January 2018 issue).

Do you have some new products that you would like the off-road world to know about?

If this is you then please tell us about them so that we can feature them for you

4x4 Scene each month includes all the latest • News from the off-road world and 4x4 industry and off-road world • Off-Road competition news and results from events such as the British Cross Country Championship and the Odyssey Challenge.

• Latest vehicle tests of the newest 4x4s and pick-ups • Club news, events and reviews

Diary Dates Featuring upcoming events, tours and shows Project Builds Each month include vehicles from every manufacturer in the 4x4 and off road market Roadbooks Our ever popular and unique roadbooks cover green lane routes across the country each month

Picture: Stuart @ Swiftworks Media

FACTS

87% 68% Male

Aged 28-57

OWNERSHIP & INTEREST

88% 50% 39% 58% Own a 4x4

Own more than one

Use their 4x4 off-road

Have an interest in off-road motorsport

BY BRAND

58% 11% 10% 9% 8% 2% 2% Land Rover

Jeep

Mitsubishi

Suzuki

Toyota

Nissan

Ford

AUDIENCE

100% all-marque 4x4 market-share

MAGAZINE

4x4 MAY 2017 £4.50

The original off-road and 4-Wheel Drive magazine

GREEN LANE HEAVEN OFF-ROAD Incorporating…

total

18K

45K

8K

Copies per month via WHSmith, independent newsagents, subscription and online

2.5 persons on average read each copy

Facebook fans and enewsletter subscribers

FIRST DRIVE

New 1.9-litre Isuzu D-Max for 2017

NEW THIS MONTH

Step-by-step rights of way route guides – literally showing you the way to enjoy the best that Britain’s green lanes have to offer

double-cab shoot out: fiat fullback v nissan navara Skodas in Bhutan

Yetis seeking their namesake

Modded Rubicon

Improving on perfection

XC90 Utility Chic SUV dons its work kit

off-road news • workshop projects • buying used • 4x4 travel

90% of readers read the magazine cover to c advertising and have bought products after s

Web visitors per month

85% New visitors on average

www.4x4i.com

cover including the seeing an advert in 4x4 www.totaloffroad.co.uk

WEBSITES

14K

Advertising & marketing opportunities Print Advertising: 4x4 Magazine Display • DPS: • Full page: • ½ page: • ¼ page:

12 issues: 12 issues: 12 issues: 12 issues:

Classified • Large (60mm x 92mm) • Small (60mm x 46mm) • Web Directory

£790 per issue £450 per issue £255 per issue £150 per issue

For the best value we offer complete marketing packages to get you seen on all platforms with savings of as much as 50%

12 issues: £80 per issue, 12 issues: £45 per issue £240 per year

For series bookings less than 12 issues please add the following: 8 issues + 30%, 4 issues + 50%, 1 issue + 80%

World Wide Online Advertising: www.4x4i.com / www.totaloffroad.co.uk Button: 90 x 420: Button: 180 x 420: Button: 270 x 420: Banner: 500 x 100: Site Sponsor: 760 x 60:

12 months - £120 annually per site 12 months - £150 annually per site 12 months - £180 annually per site 12 months - £220 annually per site 12 months - £500 annually per site

All adverts also get a free position on shop page www.toronline.co.uk

Email marketing via our exclusive database of 9,000+ email addresses • Monthly eNewsletter advert: 150 x 300 pixel advert with hyperlink placed on our monthly eNewsletter promoting the next issue of 4x4 Magazine each month • Solus eNewsletter: sent on your behalf to our database with your marketing message Social Media via the Total Off-Road/4x4 facebook page with over 8,000 combined likes • 1 post: £200 • 3 posts: £133 per post 4x4 App Available to download and buy on iPad, iPhone, Android, Kindle Fire, Blackberry, PC and Mac. This option offers World Wide digital opportunities including: • App splash page: full screen display for 10-15 seconds during the App loading time each time everyone opens the App; includes hyperlink • App Banner: on rotation at the bottom of the App home page on iPads; includes hyperlink • Push Notifications: Text notifications of up to 150 characters to everyone who has the App downloaded on to their device.

All prices are dependent on the package and series lengths.

Sponsorship

Why not give yourself maximum impact to potential customers by sponsoring one of our ever popular monthly sections within 4x4.

Sponsorship includes banner across the top of each page of that section, web-button, eNewsletter, full or ½ page advert and preferential product editorial.

POA

New Product Launch

If you are launching a new product why not take advantage of our special product advertorial pages which include product editorial alongside your advertising and marketing messages.

POA

Information Copy format

To be supplied as high-res PDF on email, CD or DVD. Full page: 210 x 297mm Half page: 190 x 130mm Quarter page: 92 x 130mm Eighth page: 92 x 60mm Sixteenth page: 43 x 60mm Issue | Deadline May 17 31 Mar 28 Apr Jun 17 26 May Jul 17 Aug 17 1 Jul Sep 17 28 Jul Oct 17 26 Aug Nov 17 30 Sep Dec 17 28 Oct 25 Nov Jan 18 Feb 18 22 Dec Mar 18 26 Jan Apr 18 24 Feb

| On-sale 14 Apr 12 May 9 Jun 14 Jul 11 Aug 8 Sep 13 Oct 10 Nov 8 Dec 12 Jan 9 Feb 9 Mar

Contacts:

Group Advertising Manager Ian Argent 01283 553242

ian.argent@assignment-media.co.uk

Advertising Sales Manager Colin Ashworth 01283 553244

colin.ashworth@assignment-media.co.uk

Editor Alan Kidd 01283 553243

alan.kidd@assignment-media.co.uk

Publisher Sarah Kidd

sarah.kidd@assignment-media.co.uk