2019 Magazine Rate Sheets

WHITE MOUNTAINS Scenic New Hampshire

Smiley Publishing Group dba Panoramic Publishing/The Laker

LLC

YOUR GUIDE TO BOATING IN THE LAKES REGION

Boating on the Lakes magazine will return in 2019 with expanded distribution and many new features that will help boaters get the most out of the boating experience in the Lakes Region. The glossy magazine format is a welcome resource guide for boaters, with information on where to dine by boat, a calendar of boating related events for the entire summer and helpful tips. Distributed weekly all spring and summer at local marinas, State of NH Information Centers and high traffic locations throughout the Lakes Region, your advertising message will get into the right hands.

2018 EDITION

Published April 29 | Deadline: April 5, 2019 Loons page 17 Boat Launches page 39 Boat Rentals page 42 Dine by Boat page 48 Going Ashore Events page 56

COMPLIMENTARY

30,000 COPIES DISTRIBUTED FREE

throughout the spring and summer season at over 200 Laker distribution locations in the Lakes Region and select locations along the NH Seacoast.

Courtesy of

BOATING ON THE LAKES • 2018 EDITION • 1

The Laker at Home is direct-mailed to every household in the 14 zip codes sur-

rounding Lake Winnipesaukee: over 28,000 homes! With a total press run of nearly 33,000 copies, Laker at Home is loaded with local editorial content on home decorating, building and maintenance. Most importantly, Laker at Home spring and fall editions will get your message into every local household.

plimentary

spring 2018 • com

28,908 Mailed to Homes in 14 Lakes Region Communities Center Harbor, 03226 ......................................... 1,407 Center Sandwich, 03227 ....................................... 568 Laconia, 03246 ................................................... 8,024 Laconia, 03247 ...................................................... 919 Gilford, 03249 .................................................... 3,898 Meredith, 03253 ................................................ 3,712 Moultonborough, 03254 .................................... 2,322 Alton, 03809 ...................................................... 1,767

Alton Bay, 03810 ................................................ 1,142 Center Tuftonboro, 03816 ..................................... 540 Melvin Village, 03850 ............................................ 341 Mirror Lake, 03853 ................................................ 414 Wolfeboro, 03894 .............................................. 3,169 Wolfeboro Falls, 03896 ........................................... 685 Delivered to Laker distribution points ..........4,000 TOTAL CIRCULATION ..................................32,908

home • Spring 2018

•1

fall 2018

SPRING Published: April 13 | Deadline: March 18, 2019 FALL Published: September 30 |Deadline: September 1, 2019

Advertising Rates Rates Advertising Ad Size

Ad Size

1/8 Page

H – 3.6125” x 2.325”

1/4 Page

V – 3.6125” x 4.875”

H – 7.5” x 2.325”

1/2 Page

V – 3.6125” x 10” H – 7.5” x 4.875”

Full Page 7.5” x 10”

Add 20% for Color

Total

First 50% Payment*

Second 50% Payment*

$350

$175

$175

600

300

300

825

412.50

412.50

1,350

675

675

com homplimen e • fall 2018

tar •1 y

SUMMER Published: June 7 Deadline: May 3, 2019 Winter Published: December 16 Deadline: November 15, 2019

SUMMER 2018

If your restaurant needs to reach summer visitors to the Lakes Region, Dining Out in the Lakes Region is the only way to go! With 50,000 copies distributed weekly throughout the Lakes Region and at State of NH Information Centers, you'll get your message in front of your best customers. With thousands of new visitors to the Lakes Region each week, here's your restaurant's vehicle to reach those folks with the expendable income to make summer 2019 a success.

Published May 23| Deadline April 22, 2019

Summer Rates AD SIZES

Half Page (7.5”x4.875”) Full Page (7.5”x10”)

COMPLIMENTARY www.diningoutnh.com

1

TOTAL

Dining Out in the Lakes Region

50,000 Summer Circulation

20% Pmt. 40% Pmt. 40% Pmt.

by June 10 by July 10 by Aug. 10

$900 1500

$180 300

$360 600

$360 600

Add 20% for Color

Need to reach those winter visitors... snowmobilers, downhill and cross country skiers, ice fishermen and the locals? Dining Out Magazine can reach them all with 30,000 copies in hotels, motels, State of NH Information Centers and Chamber offices. We can help your restaurant thrive throughout the cold winter months.

Published Nov. 22 | Deadline Nov. 1, 2019

Winter Rates AD SIZES

TOTAL

20% Pmt. 40% Pmt. 40% Pmt.

by Oct. 10 by Nov. 10 by Dec. 10

Half Page (7.5”x4.875”) Full Page (7.5”x10”) Add 20% for Color

WHITE MOUNTAINS summer 2018

The Who, Wh

at, Where

Scenic New Hamp

shire

and When

Guide for Wh

ite Mountain

Wayfarers

$800 1350

COMPLIMENTARY

WINTER 2018-2019 www.diningoutnh.com

$180 270

$320 540

$320 540

Advertising Rates Rates Advertising Ad Size

Ad Size

1/8 Page

H – 3.6125” x 2.325”

1/4 Page

V – 3.6125” x 4.875”

1/2 Page

V – 3.6125” x 10”

H – 7.5” x 2.325”

H – 7.5” x 4.875”

Full Page 7.5” x 10”

1

Dining Out in the Lakes Region

30,000 Winter Circulation

Total

First 50% Payment*

Second 50% Payment*

$350

$175

$175

600

300

300

850

425

425

1350

675

675

Add 20% for Color Scenic New

Hampshire

| White Moun

tains | Summ

er 2018 | 1

Scenic New Hampshire will provide both sides of the Presidentials with an affordable and effective means of communication in the mountains that is similar to our popular Lakes Regions publication. Our large press runs, combined with a long shelf-life, will continue in the tradition and style of the former Best Read Guide publications. Our larger format and incremental billing means more bang for your buck.

50,000 Circulation Summer & Winter

The $6 Million Investment in Your Business!

DID YOU KNOW...

In 2019 the State of NH will spend over $6,000,000 to attract tourists and visitors to our great state?

Over 36 Million visitors will spend Over $5 Billion in the year to come.

Smiley Publishing Group helps business people reach this important market while those visitors are here on the ground in New Hampshire.

They’re here right now.

From The Great North Woods to the Seacoast and everywhere in between, you’ll find the Smiley Publishing Group family of publications strategically distributed to educate millions of these valued visitors about your business.

Extensive research by groups like Plymouth State University show visitors are looking for unique experiences and that they are willing to spend hard-earned vacation dollars to discover delicious dining, unique shopping and exciting attractions.

New Hampshire IS our passion and we present it to visitors like nobody else can or does.

Smiley Publishing Group, LLC Millions of Positive Impressions, One Person at a Time!

Mailing: P.O Box 119, Wolfeboro Falls, NH 03896 Physical Address: 83 Center St., Wolfeboro, NH Phone: 603-569-5257 www.thelaker.com lkr@thelaker.com

Think about the last time you took a vacation someplace new? Did you find yourself picking up tourism literature and similar publications?

Our company will effe ctively reach more tourists and second home owners than any other publishing company in New Hampshire in 2019.

Let us help your business reach this afflu ent and lucrative audience for a fraction of a penny per person.

It’s what we do... for you!

Panoramic Publishing ~ Magazines, Maps & More

Fill & Sign on Reverse - Take Additional 10% Off with your Annual Laker or Along Rte. 16 Agreement

Meredith, Center Harbor, Moultonborough Chamber Map Published before Memorial Day* Deadline February 28th (Billed in March) Premium Placement - Current Waiting List 10,000 Impressions - Color: Add 20% Back Side: Sz 1: $820 Map Side:

Single: $125

Sz 2: $450

Sz 3: $240

Double: $240

HOME by The Laker (2x Yearly) SPRING - Published April 13th, 2019* Deadline March 18th (Billed 50/50 March & April) Premium Placement - Current Waiting List 33,000 Impressions - Color: Add 20% Full Page: $1350 1/4 Page: $600

Half Page: $825 1/8 Page: $350

FALL - Published Sept. 30th, 2019* Deadline Sept. 1st (Billed 50/50 Sept. & October) Premium Placement - Current Waiting List 33,000 Impressions - Color: Add 20% Full Page: $1350 1/4 Page: $600

Half Page: $825 1/8 Page: $350

Boating on the Lakes of NH

Published April 29th, 2019*- 30,000 Impressions Deadline April 5th (Billed 50/50 April & May) Premium Placement - Current Waiting List Color: Add 20% - ME Pick-up 20% Off 2nd ad.

Full Page: $1350 1/4 Page: $600

Half Page: $825 1/8 Page: $350

Boating on the Lakes: Western ME Published June 14th, 2019*- 30,000 Impressions Deadline April 10th (Billed 50% now 50% in July) Premium Placement - Current Waiting List Color: Add 20% - NH Pick-up 20% Off 2nd ad.

Full Page: $1350 1/4 Page: $600

Half Page: $825 1/8 Page: $350

Dining Out in the Lakes Region SUMMER - Published before Memorial Day* Deadline April 22nd - 50,000 Impressions (Billed 20/40/40 May, June & July) Premium Placement - Current Waiting List Color: Add 20% Full Page: $1500

Half Page: $900

WINTER - Published before Thanksgiving* Deadline November 1st - 30,000 Impressions (Billed 20/40/40 Nov, Dec. & Jan.) Premium Placement - Current Waiting List Color: Add 20% Full Page: $1350

Half Page: $800

Dining Out Maine Seacoast SUMMER - Published before Memorial Day* Deadline April 25th - 50,000 Impressions (Billed 20/40/40 May, June & July) Premium Placement - Current Waiting List Color: Add 20% Full Page: $1350

Half Page: $850

Scenic New Hampshire White Mountains SUMMER - Published June 7th, 2019* Deadline May 3rd (Billed 50/50 May & June) Premium Placement - Limited Availability Color: Add 20% - 50,000 Impressions Full Page: $1350 1/4 Page: $600

Half Page: $850 1/8 Page: $350

WINTER - Published December 16th, 2019* Deadline Nov. 15th (Billed 50/50 Dec. & Jan.) Premium Placement - Limited Availability Color: Add 20% - 50,000 Impressions Full Page: $1350 1/4 Page: $600

Half Page: $850 1/8 Page: $350

*Publishing dates are approximate. Please allow a 7 day window in either direction with all glossy publications.

Weather, Postal Issues, Trucking and other factors may interfere with the best laid plans and schedules.