The 10 Best Global Institutes for Marketing Programs

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2020 | VOL. - 10 | ISSUE - 01

Loyola Institute of Business Administration The 10 Best Global Institutes for Marketing Programs, 2020

EDITOR’S NOTE

Sneha Sinha

Shaping the Future of Marketing Landscape F or businesses, staying ahead of the curve in the current competitive world has become challenging. If we go a hundred years back, the scenario was not that complex. There were only three options of the media available for advertising: Print, radio and direct mail. Television form of media took time to become popular. As the competition was less, starting a business was less risky.

With the evolution of technologies and the rise of the internet and social media, competition kept on growing and the marketing discipline disrupted into a whole different form. However, as the number of internet users increased, a change in the choices of customers could be witnessed.

The evolving marketing landscape has put marketing professionals to the test. Those who can instil an influence among people have succeeded in their roles.

Today’s dynamic business environment is in the dire need of such competent marketers who can build a strong connection between brands and consumers.

The ways of reaching out to customers have exponentially changed and the need for sound marketers has substantially grown. Behind the practices and approaches of these marketing professionals is the marketing institute they choose to step up in the industry.

Marketing is an art which very few people can master.

Organizations are in search of marketers with fundamental knowledge, creative mind, sound communication skills, excellent analytical skills, and exemplary leadership skills. It is the job of the institutes to prepare marketers who could serve up to above expectations of the businesses.

Some institutes have become centres of excellence in developing smart marketers. They have walked an extra mile to design the marketing programs with a proven framework through which one could design, implement, and manage sound marketing strategies.

To shed light on such institutes which are preparing creative market leaders, we have compiled a list of “The 10 Best Global Institutes for Marketing Programs, 2020” Featuring as the cover story is Loyola Institute of Business Administration (LIBA). LIBA stands for Excellence with Ethics. The institute earnestly inculcates in the students the core values of excellence, honesty, inclusiveness, integrity, and justice. The school empowers faculty to use their creativity to mandate innovative Learning-Teaching-Evaluation within the broad scope of the course syllabi. LIBA’s state-of-theart infrastructure enables and assists students to maximize their learning outcomes.

We have also enlisted Central Institute of Business Management, Research and Development (CIBMRD), which strives to inculcate in the students, the capability of growing the business rather than just

growing with the business; Indian Institute of Management (IIM)-Rohtak, which displays a contemporary, career-focused and global perspective to management education; JK Business School (JKBS), a premier institute that understands the need for human resources that help organizations evolve, innovate, and stay relevant; and Prestige Institute of Management (PIM), which is fostering excellence and developing world-class professionals.

The featured institutes are empowering students with new knowledge, skills, attitudes, mindsets, and values, and aiding them to become the better version of themselves.

Delve into more such inspiring stories and lessons from many such significant entrepreneurs in this issue and reap the fruits of motivation. Also, make sure to scroll through the articles penned by our in-house editors and CXO standpoints which will give insight into various leadership traits and qualities that global leaders possess. We hope this edition would be a positive addition to your treasure of knowledge.

Happy Reading!

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Cover Story

08 LOYOLA INSTITUTE OF BUSINESS ADMINISTRATION Assisting Students to Excel with Ethics

SPECIAL PROFILE

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JKBS Implanting Global Vision in Students for Business

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Prestige Institute of Management Fostering Excellence and Developing World Class Professionals

CONTENTS 16

Central Institute of Business Management Empowering Students to become Capable Leaders

INSTITUTE OF THE MONTH

Article Indian Institute of Management, Rohtak Developing Leaders with a Sense of Excellence, Strong Social Commitment, and Passion

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BeneďŹ ts of Marketing Perks of Marketing

OCTOBER, 2020

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Loyola In of Business Admin

COVER Story

nstitute nistration Assisting Students to Excel with Ethics

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e begin our quest The 10 Best Global Institutes for Marketing Programs, 2020 with an institute managed by Jesuits. Jesuits are members of The Society of Jesus, a religious order of the Roman Catholic Church founded by Saint Ignatius of Loyola in 1540.

With such a sturdy foundation, Loyola Institute of Business Administration (LIBA) was established in 1979.

It began by offering the three-year Part-Time diploma programme (PGDM) in management which primarily catered to working professionals. Later in 1995, the two-year Full-Time Programme in management commenced with a batch of 60 students.

Core Values LIBA stands for Excellence with Ethics. These are the hallmark of Jesuit business education and all its programmes and activities embody these two elements. The institute earnestly inculcates in the students the core values of excellence, honesty, inclusiveness, integrity, and justice.

AN ERUDITE LEADER Rev. Dr. C. Joe Arun, SJ, holds a Ph.D. in Anthropology from Oxford University, the United Kingdom, and a degree in Philosophy, Economics and an MBA in Marketing and Human Resources Management. He teaches Organizational Culture, Consumer Behavior, Cross-Cultural Leadership, Entrepreneurship, and Conflict Management. He has been a visiting faculty at Oxford University, UK, Ingolstadt Business School, Germany, ISEG School of Management, Lille, France, and received a postdoctoral fellowship from the University of Chicago.

Prior to taking the position of Director, Rev. Dr. Arun has held many administrative positions. This includes Director, St. Joseph Institute of Management (JIM), St. Joseph’s College, Trichy, Director, Goa Institute of Management (GIM), Goa, CEO, Loyola College, Chennai, Deputy Director of LICET Engineering College, Director, Loyola Development Office, Director, Xavier Institute of Business Administration, St Xavier’s College, Palayamkottai. He has also written many books and published many scientific articles. He is also a trainer in competence building, communication skills, and entrepreneurial skills.

LIBA focuses on the holistic formation of individuals in all quotients, viz. intellectual, social, emotional, and spiritual.

The institute offers its students the best of education, blending classroom, and experiential learning.

The school empowers faculty to use their creativity to mandate innovative Learning-Teaching-Evaluation within the broad scope of the course syllabi. It imbeds an average of five different technology tools at the same time.

LIBA’s state-of-the-art infrastructure enables and assists students to maximize their learning outcomes. Further, the school incorporates both the financial and commodity market into the classroom. The aim, here, is to instill the objectives of participatory teaching.

Magis is the Jesuit value that defines excellence. In fact, in this excellence, Cura Personalis (Personal Care) is a practice in the Jesuit tradition that accompanies faculty, staff, and students. This is a formative process in which all are guided to excel in what they do and be deeply conscious of ethical values. This is the uniqueness of LIBA, it just doesn’t simply excel, but excels with ethics.

Curriculum Backed by a Legacy LIBA forayed into management education with the part-time PGDM in 1979. The point to note here is it was much before the existence of AICTE. Still, it was well-recognized in the industry for its quality. Today, the two-year Full-Time PGDM course is the flagship programme of the school. It enjoys the approval of AICTE, national accreditation by NBA, international accreditation SAQS and recognition by AIU. LIBA has formed a foolproof plan to tackle changing corporate demands. It responds via a wide assortment of One-Year Executive Diploma Programmes and a

collaborative MBA programme with Binary University, Malaysia. Further recognizing the need for a more customized approach to the latest managerial practices, it started the Management Development Centre (MDC) in 2004. The Center oers Postgraduate programmes, tailor-made to meet the needs of companies such as Maveric, Ford, TVS Logistics, RBS, and many more.

In 2006, LIBA was recognized as a Centre of Excellence for Research by the University of Madras and a Ph.D. program aďŹƒliated with the University of Madras was initiated.

Moving beyond the four walls, LIBA believes in strengthening its students by helping them recognize their own inner spiritual strength. To carry out the same, it inculcates activities aimed at the overall growth and development of students as a part of the curriculum. This includes Outbound Learning, Inward Journey, Personal Growth Lab, Rural Experience and Self-Awareness etc.

A Perfect Record LIBA has an enviable record of securing 100% placements since the inception of its full-time PGDM programme. The pre-placement oers every year bear testimony to the fact that the students are in great demand in the industry.

An important strength of LIBA is its strong interface with

the industry i.e. it is a member of various industry associations – CII, FICCI, MCCI, MMA, to name a few.

Proceeding further, the institute has corporate members in curricular revamping, employment, and career support panels. These members bring in fresh perspectives of the modern industry trends and needs. Also, close links between the business classroom and the boardroom are apparent at LIBA through its faculty offering industry-specific curriculum.

Another important entity, The Personal Growth Lab (PGL) initiative witnesses the holistic development of the students. It promotes through assessment, dynamic interventions, and mapping of competencies to acquire self-awareness and self-management, therefore, building leaders with character. The conversion and transformation that happens in PGL is seen tangibly in placements.

Why LIBA? Many B-Schools excel but LIBA excels with ethics. Its first effort to be an excellent MBA institute has been in its learning system. The new learning system is an innovative one, modeled after the Oxford Learning System OLS. This is in consonance with AACSB accreditation. Second, is its self designed Personal Growth Lab (PGL).

Third, is the comprehensive approach to learning by making all the student-club activities an integral part of the learning process. Moving ahead with the fourth, a Finance Lab that trains students in financial services on a real-time basis. Last but not least, fifth; LIBA faculty are trained in design thinking with the help of industry experts from Intellect Design Studio that would embed into the ecosystem of learning and teaching. More importantly, every faculty is asked to be associated with a company and an NGO to enhance their teaching, which is a mandatory and non-negotiable element in being a faculty in LIBA. Future Verticals For the forthcoming years, there’s one thing on the management’s mind of LIBA i.e. to innovate and expand.

In terms of expansion, LIBA will start three verticals PGBM in Analytics, Healthcare Management, and Logistics. To accomplish this, the institute will work with TCS (analytics), CMC (healthcare) and Kerry-Indev Logistics (logistics).

“The construction of a 77-crore new building with stateof-the-art infrastructure, guided by design thinking, is in progress. By the end of 2020, we will move into this new facility. This will strengthen our resolve and provide space for future orientations,” concluded Rev. Dr. C. Joe Arun.

Visit www.liba.edu to know more.

Words of Trust Let us hear from some of the students of LIBA. “LIBA has given me the opportunity to strive harder towards my goal and elevate myself out of my comfort zone. The campus never sleeps, and the students are always brimming with excitement. My batchmates are from all parts of the country and I have been fortunate to learn about the diverse cultural heritage from around the country. Born and brought up in Kolkata, I was pretty anxious about how I would survive down south! However, Chennai has been lovely! There are amazing restaurants, beautiful beaches and happening pubs! The campus is centrally located and traveling to different parts of Chennai is more than convenient. I have been here for only five months, but it already feels like home.”

-Nikita Sydney, PGDM 2018-20 “A journey from Mumbai to LIBA Chennai has been much more than just a journey from the financial capital of the country to the cultural capital of South India. It is a place that makes you discover your inner potential and talents. It is an institute where textbook knowledge is just a small facet of your learning as the campus is buzzing with co-curricular activities 24*7.

Personally, I have had a great learning experience, especially in the Marketing Club and the Beyond Management Initiative which have immensely helped me in enhancing my verbal and written communication skills which are an integral part of a manager’s personality.

Hence, I would say that even though I am 1200 kms away from my home, LIBA does not make me feel so, as it has become my new abode.”

-Saurabh Mishra, PGDM 2018-20

Central Institute of Business Management

Empowering Students to become Capable Leaders

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ducation is a great leveller and a tool for reforming any society. A great education system believes in providing equal opportunity to everyone in society to live their dreams. And it depends on the esteemed members of the society to see that no one is deprived of education irrespective of social disparity.

Since independence, India has seen a lot of development on the educational frontier. However, most of it had been concentrated in the tier-I cities with major National Institutes forming the centre of educational reforms. With time, the government and social reformers realized that for an educated India, education needs to reach the masses and not vice-versa. As a result, educational institutes were opened in tier-II and tier-III cities.

In Nagpur, the Vidya Shikshan Prasarak Mandal Academy for Higher Education (VSPM) is a five-decade-old prestigious social organization in the arena of education and health care in the Vidarbha region. In due course of time, the organization has established around 64 academic institutions imparting various regular and professional courses. One prominent institution among them is the Central Institute of Business Management, Research and Development (CIBMRD).

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A Premier Institute Affiliated to Nagpur University and AICTE New Delhi, CIBMRD, was established in the year 1994 and has been successfully running the Business Administration Courses since its inception. On successful completion of the course, the student is awarded the degree of RTM Nagpur University.

The institute strives to inculcate in the students, the capability of growing the business rather than just growing with the business. It also puts efforts into developing leadership skills, an innovative mindset, and a competitive attitude with sensitivity to tap the creativity of the entire team.

Central Institute of Business Management, Research and Development is committed to becoming a centre of excellence in all its endeavours namely teaching, research, consultancy and training for

We believe that human resource is the greatest wealth of a nation and its development is a sacramental act.

fulfilling the needs and expectations of students, parents, business and society at large, through the processes of self-evaluation and continuous improvement. The NAAC accredted institute has been ranked 32nd among top 50 B-Schools of India by Business Barons issue on B-School Brands.

The management team at CIBMRD strives to become a centre of excellence in management education by promoting high academic and research pursuits and developing competencies of students for growth and development of the region’s economy through meaningful linkages with industry and business.

Academic Programs CIBMRD runs academic programs at the graduate and post-graduate levels.

Its programs include: MASTER OF BUSINESS ADMINISTRATION (MBA) – A 2-year full-time regular postgraduate degree course in management (4 Semesters) viz.

Master of Business Administration (MBA). Admission to the first year of two-year MBA course is made through the centralized Admission process, i.e., the Common Management Admission Test (CMAT), conducted by All India Council for Technical Education (AICTE).

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Institute of the Month The institute offers specialization in Financial Management, Marketing Management and Human Resource Management. The complementary group comprises of Operations Management, Business Analytics, Entrepreneurship Development, and International Business.

BACHELOR OF BUSINESS ADMINISTRATION – A 3 year full time regular undergraduate degree course in management viz. Bachelor of Business Administration (BBA).

Admission to the first year of three years BBA course is made based on HSC (10+2) examination passed with an aggregate of at least 45% marks having English as a subject. The institute offers specialization in Financial Management, Marketing

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Management and Human Resource Management.

BACHELOR OF VOCATION EDUCATION – With a new approach to classroom teaching CIBMRD is associated as a Training Hub partner with Tata Institute of Social Sciences School of Vocational Education to conduct 3 years B-VOC degree course from a reputed Deemed university. The degree is affiliated by TISS, MUMBAI. The institute offers specialization in Finance and Banking and Pharmaceuticals.

Eminent Leaders VSPM is currently managed by its Chairman, Hon’ble Shri.

Ranjeetbabu Deshmukh and Treasurer, Hon’ble Dr Ashish

Deshmukh (MLA). The functioning of CIBMRD is handled by its Director, Dr Amishi Arora.

Dr Arora has done her doctorate in Marketing Management after having completed her MBA, M.Com. & M.Phil. After spending 15 years in the advertising industry occupying senior positions, Dr Arora joined full-time academics with CIBMRD. She has several research papers/ articles in refereed Journals to her credit. She has participated in several conferences at both national and international level as a presenter as well as a resource person.

She has edited nine compendiums of conference proceedings and has been the Chief Editor of an International

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Our Vision is to provide industry and business in a globalized environment with skilled business leaders with a lifelong Growth perspective.

Journal for Management. She is also on editorial advisory board of other International Journals and has published a book on Entrepreneurship Development. She is an active member of AIMA, NIPM, NHRDN, AIMS etc.

Dr Amishi Arora has also been the Founder President of National Human Research Development Nagpur chapter and during her tenure, the chapter got the award of “The most promising Chapter”. She has been the recipient of “women leadership Award” by Dewang Mehta foundation in the year 2009 and “Education leader of the year” award on the same platform in the year 2012.

Exposure Programs CIBMRD believes in the holistic development of students that can prepare them for the professional life that lay beyond the four walls of the institute. To prepare them, the institute runs several programs like: Vishleshan Budget activity: A pre and post-budget analysis done by students and industry experts.

Udyogsham activity: Students are given group assignments for preparing a complete turnkey project report to promote entrepreneurship skill Corporate Gurukul: An Industry Mentorship Program carried out by Industry Personnel for a group of students regularly.

Cerebral: Brainstorming through seminars, industrial visits, and projects to represent the intellectual capability of management students.

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Chanakya: it is a day to day methodology of teaching through case study and presentation.

Entrepreneurial Development Cell: It carries out several programs to instil knowledge, competence, and confidence to start one’s own business venture.

SDP (Student Development Program): Students are put through a regular training program which comprises of group discussions, presentations, English language Training & Mock Interviews.

Satat: It is an alumnus meet forum to share and exchange present and past experiences.

Kridaangan: It is a sports activity for the promotion of sportsman spirit and teamwork. It gives a chance for exhibiting the quality of a leader.

Apart from the above, the institute also arranges for industrial visits and tours for students to interact and understand the corporate and industrial working and challenges of the present scenario.

CIBMRD also has a Research cell and a Placement cell. It also enjoys MOUs with some international universities and Institutions which help broaden student’s perspective and exposure.

Career options for Students After BBA and B-VOC. students can opt for Higher Education like MBA. Regular placement opportunities are provided to students after their graduation and they can also start their

Central Institute of Business Management Research & Development is recognized as a member of the United Nations Academic Impact.

own enterprise. Regular placement opportunities are provided to students after their MBA and they can also start their own enterprise, or they can opt for PhD or research activities.

Growth Ahead CIBMRD is looking forward to developing a full-scale Incubation Centre for Entrepreneurs. It is also considering developing twinning programs with reputed National and International Institutions. The institute would also be strengthening the existing research centre by taking up research projects and making the students a part of the research activity.

Testimonials of students “The student Development Programme (SDP) is a platform for the students to develop their personality through presentations, group discussion, case studies, etc.

This activity helped me in confidence-building and grooming for corporate life in future.”

- Amjad Khan, General Manager, HR, Pepsico India.

“I sincerely express my gratitude to CIBMRD. It is a truly significant part of my life. CIBMRD is the finest value building institute where the Ethical Business values are imbibed to deliver the best of solutions to regional managerial problems. It is a wonderful blend of traditional Gurukul teaching methodology and advanced mode of coordinated learning.”

- Sunil Raina, Vice President, Vistara Finance

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JKBS

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Implanting Global Vision in Students for Business

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ducational Institutes often mirror the trends of a changing society. They are bestowed with the task of preparing generations after generations of workforce and citizens who will carry forward the reins of the society. As such, they must foresee, understand, and adapt to changes that time, technology and reforms bring with it.

Educational Institutes need to empower students with new knowledge, skills, attitudes, mindsets, and values that the economy demands amidst the advent and influx of information technology and new emerging models of business.

Gurgaon, India based JK Business School (JKBS) is one premier institute that understands the need for human resources that help organizations evolve, innovate, and stay relevant.

Promoted in 2006 by Late Shri Govind Hari Singhania, vice-chairman of JK Organization (estb.1888)–one of the oldest business conglomerates in the country–JKBS has established a national reputation as a premier private B-school that nurtures and develops industry-ready, socially and environmentally conscious graduates.

The Institute Backed by 130+ years of business legacy and experience of the pioneer JK Group, JKBS is an industry anchored business school that focuses on innovation and global orientation while also training students to be socially and environmentally conscious citizens. Keeping with the founder’s vision, education in JKBS is geared towards developing the latent potential in every student at four levels – intellectual, physical, emotional, and spiritual.

JKBS’ aesthetically landscaped 10.2 OCTOBER | 2020

acres ‘green’ campus features energy-efficient buildings built with eco-friendly building material and an excellent water harvesting system. To enable practical hands-on learning and cutting-edge research, JKBS hosts contemporary academic facilities including High-Speed Internet Leased Line, Wifi enabled campus, G Suite for education, Moodle LMS, and ICT enabled classrooms, a well-cataloged knowledge resource center, etc. The campus also hosts a state-of-the-art gym, a trendy cafeteria, secure in-campus residential facility, among others.

Exhibiting Academic Quality JKBS’ flagship PGDM course is delivered as a rigorous practical training program. The curriculum is carefully designed with inputs from industry veterans thus enabling the institute to churn out industry-ready graduates who are readily recruited by some of the leading MNCs in the country.

JKBS has been at the forefront of introducing futuristic courses and disciplines such as Supply Chain and Logistics, Business Analytics and Digital Marketing to prepare students for the rapidly evolving and increasingly volatile workplace of the 21st century. It was one of the first B-schools to offer a Business Analytics specialization across diverse verticals.

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We want to develop students as technology adept, socially, and environmentally sensitive managers.

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JKBS also has several firsts to its credit. Among them: first ‘green’ B-school in India planned under the expert guidance of the Centre for Environment Education (CEE), Pune; first in the country to conduct online classes using Google Suite software; first in north India to offer IIMBx certification to its PGDM students, and the first in Gurgaon to set up an AIMA Business simulation lab ‘AIMA Bizlab’ on campus.

A Visionary Leader Dr. Sanjiv Marwah is the Director of JK Business School. He has held leadership positions in academics and corporate for the last three decades. An expert in the area of Strategic Management and Customer Retention, Prof Marwah has authored many research papers, articles, presented and

Moreover, as a part of the international exchange program, JKBS students have completed their credit courses in emerging disciplines such as supply chain, logistics, business analytics, international marketing, and global economics from reputed foreign universities including the Wroclaw University (Poland), University of British Columbia (Canada) and California State University (USA).

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Our vision is to grow into a globally recognized, socially righteous, environment-friendly, trusted and innovative institution of excellence.

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published in various National and International conferences. He is a member of the Strategic Management Forum, an IIM consortium supported organization. He has conducted many international Management Development Programme(s) for the academicians and corporate executives.

Prof. Marwah has been closely associated with Sauder School of Business (University in Vancouver, British Columbia), Lincolnshire and Humberside University, U.K., Thames Valley University, U.K., Singapore Management University, Kathmandu School of Management, California State University and Philadelphia University, USA. He was invited to speak at the prestigious Debate at Oxford University on September 27, 2019.

He is the founder Editor of a refereed journal. He has published a coursebook on ‘Research Methodology’ and a textbook on ‘Project Management’ distributed by Wiley. He has also edited a research-based book for Academic Leaders on “Leadership & Management”.

Dr. Marwah’s commitment to engagement in campus activities is unwavering. His influence is visible in several initiatives that have become the hallmark of the JKBS campus. The Digital Campus Initiative mobilized by him has effectively led to a paperless campus. His green initiatives go beyond reducing wastage of paper in

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the form of Green Credit offered to students for their eco-friendly efforts.

Groups of students plant trees and nurture them during their time on the campus. In return, they get credits for their commitment to a greener planet.

From the introduction of the concept of cryptocurrency through actual hands-on experience where students are given the money to invest to entrepreneurship cell, digital programs to green drives, Dr. Marwah’s presence inspires and empowers students to themselves be leaders our world needs tomorrow.

Beyond Academics – Holistic Growth Academics and a great curriculum alone do not make a world leader that JKBS aspires to carve out of each student. Several other programs are run to ensure the overall development of students. Key among them is Leadership Talk – Top CEOs & the Founders are invited under Online Leadership Talk to discuss their success journey for the students targeting to become a successful entrepreneur. Following the vibrant umbrella of the international corporate world, some of the notable orators till mid-May 2020 have been Mr. Chetan Sharma – Founder CEO & Editorial Director, India Ahead News, Mr. Rajiv Bajaj – Chairman, Bajaj Capital Ltd., Mr. Mukesh Haritash – Jt. Managing Director, Chetak Logistics, Mr. Vipul Praksah – Co-Founder of HUM (The People), Mr. Amit Gupta – CEO Stealth, Mr, Rupak Bhattacharya – Chef & Founder, Elixir Kitchen (New Jersey, USA), Mr. Vipul Soota – President, The Learning Enablers.

Corporate Academia Interface (Guest Lectures) - Some of the topmost industry professionals, conduct interactive sessions that help students

to plan career goals, and prepare a course of action as per the situation and market needs.

JK-GHS Incubation Centre – JKBS’ entrepreneurship cell ‘Trigun’ houses a 12,000 sq. ft. JK- Govind Hari Singhania (JK-GHS) Incubation Centre to nurture and develop entrepreneurial talent and to promote innovative and high-impact social, educational, and commercial ventures. The distinguishing features of the JK-GHS Incubation Centre are its pool of strong business/technology mentors, industry experience of over 130 years, faculty guides, and office support services.

Mentees in the incubation center are guided by industry and academic experts from leading organizations and top-ranked institutions including IIM Ahmedabad and Columbia Business School. JKBS has also conducted 20 entrepreneurship awareness/training programs over the last three years.

Nirmaan (Alumni Club) – The strong alumni connection is one of the major pillars of success of any institute.

JKBS proudly stands with its wide plethora of 16 year’s legacy. Crossing the boundaries of the subcontinent, the ex-students are widely spread across the globe while working with different multinational companies. The alumni club of the college “Nirmaan” has provided a platform to its old intrinsic members to come across with their thought-provoking ideas.

Research focus – JKBS students are engaged in pioneering research in the areas of business analytics, supply chain and logistics, service innovation, and brand management. Besides, JKBS faculty and students regularly publish research papers in journals of national and international repute. Regular workshops are conducted to train students in ethical and academic writing.

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Putting Knowledge into Practice JKBS boasts a consistent track record of excellent placements with 13 batches of its PGDM graduates working at senior management positions in blue-chip companies across the globe such as E&Y, Quatrro, Future Group, Byjus, Decathlon, Safe Express, Bajaj Capital, NIIT, HDFC Bank, Britannia, Force, Bry Air, AIS, Amex, among others.

One of the key focus areas of JKBS’ Training & Placement department also known as the Department of Corporate Resource Centre is grooming students’ presentation and communication skills.

As part of their grooming, PGDM students are offered Program Objective Assessment Board’s evaluation to prepare them for mock interviews, GDPI, resume writing, and public speaking throughout their two years at JKBS. The Future is Here Covid-19 has accelerated the digital initiatives of JK Business School and brought it to the forefront of leadership roles in business education. The institute is also offering training and exposure in futuristic technologies like Fintech, Block chain technology, Artificial Intelligence etc. It has already started with Online CV Preparation, Video Introduction, Online Group Discussions, Live Projects, etc to keep this academic year on track as it would be without the pandemic. Its model is widely emulated in other business schools.

“The blended learning model is undeniably the way forward and we expect extended reality and teleporting to further improve the learning experience.,” concludes the management team at JKBS.

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JKBS has consistently been ranking amongst top B schools in India and awarded as under: • Education World Grand Jury Award for Extraordinary Leadership by IISB (AIR 3) 2019 • Best B-Schools in India (IIRF) 2019 • Asia’s top institution for Industry-Academic Partnership 2019 • Awarded top 3 outstanding B-Schools of Excellence by CSR-GHRDC 2018 • Top 39 Business Schools in India - Business World Survey 2018 • MHRD-NIRF Ranked amongst Top 75 B-Schools in India 2018

JKBians Speak: The students love their life at JKBS. Here’s what some of them have to say: “The journey of transformation, learning, independence, and love!

The journey of JKBS has taught me a lot of things, the two years spent here were the most amazing years of my life. The placement cell of JK has to be given many credits for the efforts they put forward for the students. The neverending opportunities that came our way and the guidance that always helped the students is something that JK has always topped on!”

Shiwangi Sinha | Company placed – Paperpedia | PGDM 2017-19 “Challenging, Entrepreneurial, and Empowered are the three words that sum up my two years of pursuing PGDM at JKBS. It has helped me to grow both professionally and personally; I quite literally, came to appreciate myself in a new light. I have become more confident and learned to face challenges head-on with innovative approaches and turn them into opportunities. At JKBS each day in adversity or adventure; is an opportunity that I have grabbed. Special thanks to placement cell and mentor for guiding me under their wings while NIIT internship and ultimately providing me the opportunity to work at OYO.” Kavya Verma | Demand Manager, OYO | PGDM (2017-19) “Like every lock has a key in the same way every problem has a solution. You just need someone who can solve that problem. Because of the Coronavirus all schools, colleges, offices had shut down and the education system was stopped.

But thanks to JK Business School because of them we can attend classes even in this lock down situation at home with the help of Google Meet. JK Business School proved that whatever the problems will come it will not have any effect on the studies of the students. So my lock's key is JK Business School.”

Harsh Gupta | (PGDM 2019-21)

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Perks of

Benefits of Marketing

Marketing

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he 21st Century has become the name tag for branding and marketing. Changing trends in marketing have seen remarkable success with more platforms available today and are here to last.

Marketing is one such field that has proven beneficial when it comes to the case of transferring or exchanging data and goods. Having said that, this is the strategy that most of the big brands use to promote their goods.

Marketing is an effective way for engaging customers. Engaging customers has its own benefits and it gives the customers information about your product and grow trust in your product. Marketing also allows their consumers to be able to express their choice and exercise a level of control. In addition, it also allows to elaborate and express their standard of living.

Most importantly, businesses focus on advertising and marketing as customers form the sole base of their organization. Customer satisfaction is the priority for any company as it directly affects the growth and revenue.

Marketing products and attracting an audience has become a mandatory part of any company’s basic revenue system. Digital marketing is making waves nowadays and many companies have been keeping aside a fixed budget for digital marketing.

The induction of digital marketing has opened a new gate of opportunities for all sorts of businesses, and companies have social media accounts that have

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been acknowledged and verified. Online marketing recently picked up pace and with the current times, it has become all the more popular. Having websites and apps has encouraged the public to buy things without having to physically go to the store. With the social distancing in place, this has proven to be the most effective alternative for shopping.

Marketing in general promotes economic growth.

This supports the country’s development and revenue generation. This also provides jobs and other sources of employment. This is also directly proportional to the per capita availability of the products and the consumer attraction for the same. Lot of business have gone digital and so have their products.

Coaching centers have opened online classes and everyone has been referring to digital media since then. The pandemic has forced everyone to lead their way onto the digital platform. It also provides them the time and space to be able to search for the exact product they have been looking for. Revenue generation during the pandemic has gone up for some of the wealthiest websites, whereas there are others that have been struggling to get their fair share online.

For new businesses to flourish in the market and for old businesses to sustain, there would be the need for marketing. Agencies have leveled up their playing fields and have brought their companies and the counterparts on to it. Marketing has sure revolutionised the world we live in now. T R

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Prestige Institute of Management

Fostering Excellence and Developing World Class Professionals

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hoosing an institute for higher studies is a matter of immense significance and crucial for students. A good institute can get them a job once they are done with the course. But a great institute does not just get them a job but transforms them into ambitious and virtuous individuals who can achieve more than they thought of initially.

In our quest to seek such institutes, we found one in the heartland of India, Madhya Pradesh, named Prestige Institute of Management (PIM), Gwalior. The institute was founded by the Prestige Education Society in 1997 and has been fulfilling the dreams of hundreds of students that enrol here.

Since its establishment, the institute has grown to be recognized as a premier institute for higher learning, garnering approvals from the All India Council for Technical Education (AICTE), the State Government, UGC and accreditation by NAAC. It recently

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got its MBA program accredited by NBA, National Bureau of Accreditation, an AICTE-affiliated accreditation agency. It is also recognized as a Research Centre in Management for Jiwaji University, Gwalior since 2017.

It All Starts with the Faculty In the last decade, Prestige Institute of Management raised its number of programs from just four, MBA, BBA, BCA, and MCA to the current twelve and the number of students from less than 1000 to the current 2,500 plus.

This shows a progressive chart of the institute towards its vision to develop socially responsible global business leaders through internationally accepted best practices. The institute has caught the kind of recognition that it has is because of the continuous emphasis on upgraded curriculum and faculty.

PIMG is home to excellent faculty which is a mix of individuals with

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industrial and academic exposure. Of over 65 faculty, around 35 are PhD holders and the faculty abrasion has been less than 10% in the past 17 years. The institute puts in continuous efforts to improve quality of faculty, not only by injecting new faculty members with the requisite experience and skills but also taking care of the progress & development of the faculty that are already working with the institution. It does so specifically by organizing workshops, conferences, seminars, etc. every year. The institute has already organized 16 research workshops over this period, 14 case-writing workshops, 11 international conferences, and about 15 national seminars in different areas of management.

Continuous organization of such events allows the faculty members of the institution to upgrade their knowledge and skills. The faculty is also very research-oriented and most of them are now publishing in international journals recognized as major resources worldwide. The case-writing workshops of PIMG have resulted in cases that have been published by The Case Centre, UK. These cases have been adopted by some of the best institutions and universities in the world including those in the US, Europe, Central Asia, Singapore, etc.

The Core Strength Supporting and uplifting the efforts of both the faculty and students is the Director, Dr. S. S. Bhakar. He joined the institute in 1994 after leaving a long and glorious association with the Indian Navy for 19 years. As an academician, his first appointment was with Prestige Education Society, and later for the Prestige Institute of Management and Research, Indore.

After working in the institute for nine years, he then moved to Prestige

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Dr. S. S. Bhakar Director

“

Prestige Institute provides value-based quality education by innovating and continuously improving through advanced methods of training and meaningful research

Institute of Management, Gwalior, as Director.

Since November 2003, Dr. Bhakar has been working tirelessly to uplift the institution to its current status. In these years, he has seen the institute grow in terms of courses and students, accreditations, acknowledgements and accolades.

He makes sure that it is not just the students who gain and learn every day at the institute but the faulty as well. Under his able leadership, the institute has been delivering on its objective of developing confident and innovative business, IT and law professionals.

He has made sure that the students are provided with all the resources starting from books to labs that can assist them in seamless learning.

Transforming Students into Professionals Having good faculty gives Prestige

Institute a higher chance to develop students. They do not just adhere to the curriculum and the syllabus but go the extra mile to help students develop their personality and overcome their hurdles. A team of four faculty members is in-charge of devising methodologies and implementing them to improve different aspects of the personality of the students, including communication skills. The first issue that they deal with is the mother tongue influence that affects the students in the largely Hindi speaking belt. The team methodically works with students to help them strengthen their communication skills.

The institute also sends students to participate in events and activities organized by National institutions like IITs and IIMs. PIMG sponsors these students, taking care of all their expenses while they participate in events organized by good institutions

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motivate students to become an entrepreneur. If there are any prospective candidates, their projects are ďŹ ne-tuned for presentation to government agencies for funding and in some cases, funded by the institute as well. The incubation centre is supported by many MSMEs who provide it with funds. Students taking admission at the Prestige Institute of Management, Gwalior do not have to look at placements alone as they can be sure of continuous support in their business endeavour too, if they want to become an entrepreneur, through funds and MSME support.

across the country. The numbers come close to around 800 students every year, participating, winning and showcasing their talent. This helps in consistent and continuous improvement in their skills and attitude that, the faculty and the institute so meticulously work on.

The institute makes sure that students improve their attitude, skills and knowledge; so that by the time they pass out of the institute, they are completely ready to take the responsibility in the organizations they step-in. These students can start

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contributing from the very ďŹ rst day because they have been trained properly. As a result, a majority of agencies have been ranking the institute highly among top 25 institutions from the country when it comes to placements. The institute has had almost 100% placement. An International agency recently ranked the institute at 16th position in Central Asia among top MBA Full Time Masters. This also is the reason for best recruiters in the country to choose this institution for hiring.

PIMG also has an incubation centre to

Adapting to the Current Crisis Dr. Bhakar believes and has seen to it that the Institute is ready to cater in any situation. The current pandemic, being a novel one, has presented everyone with the challenge of delivering uninterrupted distance learning. As soon as the direction was given, the Institute moved from contact or physical classes to online classes. They have been able to transit the same timetable, that they were adhering to in physical classes, to the online classes. All the faculty members were quickly trained in a day or two, and then they started taking online classes.

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Teaching online, Dr. Bhakar believes, is a different ball game altogether, and faculty had to prepare their content for this in a different way than they were doing in physical classes. But everyone pitched-in and every single bit of syllabus was delivered online and on time. On the brighter side, the institute found that the attendance also improved when students had to attend classes from home. While it used to be around 85 percent for regular classes, it shot up to 95 percent in online classes.

This reflects that the team was able to deliver good quality content for online classes.

Since the pandemic is far from over, the institute is prepared to deliver classes online for the next session also.

The institute is ready to cater to the students in any mode – physical or online class. Dr. Bhakar adds, “I believe that online mode alone cannot actually train a student and make him or her ready for the environment that he or she is going to face in organizations. Continuous interaction with faculty is absolutely essential. I am sure as soon as we are permitted to allow students to come to the institution, we will do that.”

Upgrading the Offerings This year, the institute has added one more course, MBA Business Analytics.

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The Institute realized that specifically, the consulting organizations and, in fact, all organizations are now looking at people who are competent to analyse data and the decisions they are taking based on information generated through analysis of data including big data. So, this year the institute introduced one in its core MBA Programs. It has introduced Business Analytics in general and Marketing Analytics, Data Analytics, and Financial Analytics as subjects in the MBA core. The new MBA program,

called MBA Business Analytics, has all the subjects only on analytics.

“I’m pretty sure, once the students go through the Business Analytics program, they will be ready for all the consulting organizations also. We know in India that the best paymasters are consulting organizations. So, we introduced this program to take care of that. There is a huge demand for such programs now”, concludes Dr. Bhakar on an optimistic note.

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INDIAN INSTITUTE OF MANAGEMENT, ROHTAK Developing Leaders with a Sense of Excellence, Strong Social Commitment, and Passion

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anagement studies are the most favored choices among the students. Many deem it as the golden ticket to the world of professional success. Adding to that, Post-Graduation from a prestigious business school such as the Indian Institute of Management (IIM)-Rohtak ensures a desirable job offering excellent career enhancement opportunities. Established in 2009, the Institute is the 8th IIM and the only one present in the National Capital Region.

The Institute displays a contemporary, career-focused and global perspective to management education.

Prof. Dheeraj Sharma Director

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Helming Director Duties at IIM Rohtak, Prof. Dheeraj Sharma has played an instrumental role in establishing the Institute as the most dynamic and breakthrough management Institutes in the country. At present, he leads the

school with his vision, expertise, and exceptional academic acumen.

State-of-the-art-Facilities The campus is on the well-connected Delhi-Hisar National Highway and encompasses 200 acres. In order to facilitate and cultivate an atmosphere for the best learning results, it has modern infrastructure, including world-class facilities in the classroom, seminar hall, open auditorium, student activity center.

Moreover, the residential area has everything to offer that a student needs.

The ultra-modern campus offers 24-hour internet access and provides the students, faculty, and employees with healthcare, transport facilities, convenience shops, and much more.

With such an excellent infrastructure, IIM Rohtak offers a perfect learning environment that enables students to

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reach their academic objectives. In all the management fields, it offers a thriving atmosphere for high-quality research and value-based education, giving students an edge to a practical approach in the recognition of the political, economic and organizational importance of the world scenario.

Management Programs at IIM Rohtak The Institute couples the above-mentioned amenities with a robust curriculum covering: Post Graduate Programme (MBA) A two-year programme, designed to be change-oriented, offers a blend of theory and practice. A central characteristic of the IIM-R PGPM is its holistic consideration for the broader society as embodied in the curriculum which aims to cultivate well-focused, value-oriented managers and leaders of the future. The coursework is continually revised and updated to address industry needs.

Five Year Integrated Programme in Management (IPM) Designed for students who wish to follow their business management path after class XII. The management program is comprehensive and includes a course combined with the degree in BBA + MBA. The program aims to shape the managers and leaders of excellent young students.

Doctoral Programme in Management (DPM) A full-time doctoral programme offered in various specializations. The programme aims at developing high-quality researchers and academicians.

One Year Post Graduate Programme in Management for Executives (ePGPx)

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A one-year composite delivery mode programme.

Herein, the training focuses on general management instruction and practical knowledge with an emphasis on fostering outstanding leadership in demanding organizational circumstances.

Executive Post Graduate Programme in Management (EPGDSM) IIM Rohtak is the only IIM to introduce a dedicated ‘Sports Management’ program for experienced professionals. This program provides graduates with an understanding of regulatory, revenue and branding forces, nationally and globally in the sports industry.

Hands-on Development The Institute takes diverse initiatives to make its students aware of practical aspects of business and corporate life. It organizes executive summits in which CXOs and other senior management of large MNCs take part. The student community of IIM Rohtak, which is apparent in club and committee at IIM Rohtak, teaches minutes of management to the students.

entrepreneurship, and launch their business alone.

Becoming A Renowned Name In its fruitful journey of imparting quality education, the educational sphere has bestowed the Institute with numerous awards. Some of these include: • Global India Education Forum-Excellence Awards 2019 • IDA Education Award 2019 • 11th DNA Innovative Education Leadership Award 2019 • WES Higher Education Award 2018 • India’s Excellence Education Award 2018 Future Prospects th IIM-R recently celebrated its 11 foundation day. At present, it is well-established and well-placed in the list of top B-Schools of India. It provides several programmes catering to the niche sectors and areas and for the forthcoming years, it plans to add more courses in the domain of business analytics, leadership, and much more. Such courses will aid the Institute to stay at the top of the industry. Not to mention, these changes demonstrate the visionary nature of the Institute’s administration.

The Institute also offers a Rural/Social Internship under IPM, which allows students to develop innovative solutions and to become open to root-level issues.

The Industrial Relations and Interaction Cell welcomes and encourages graduates to communicate with top corporate leaders. Moreover, two weeks of summer stay is also obligatory for students after their first year, letting them test the skills they have mastered in the real world.

“IIM Rohtak is poised to become most diverse and impactful management institute in the country. It is already amongst the top research institutions in the country. IIM Rohtak offers finest management education which is appreciated by the industry through its strong linkages and continued interactions. More than 100 companies visited IIM Rohtak to recruit our graduates which is a testimony to our excellence in management education,” said Prof. Dheeraj Sharma, Director IIM Rohtak.

Further, the training and abilities of case-based pedagogy at IIM Rohtak assist the students in the provision of executive and leadership skills. Such skills help graduates to secure top positions such as Big-4 firms and other MNCs in the corporate world. Students also pursue their passion for

To conclude from The Knowledge Review’s point of view, IIM Rohtak’s vision to become a global leader in managing knowledge and the dissemination and a global learning center looks bright and promising.

Visit www.iimrohtak.ac.in to know more about the prestige Institute.

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