SOOD

Understanding the Journey to Desnaon

themselves. One of the few names excelling in the field of education in the Indian educational society is Neeru Sood, Founder and Proprietor of Prep4Success . A coach, consultant, and strategist, Neeru has over 19 years of experience in consultation and marketing.

Let's know more about Neeru, a woman who has paved her path on her own and understands the journey to destination.

Journey: From the Beginning Born and brought up in Delhi, Neeru

Sood has always excelled as a student in Secondary and Sr Secondary classes. She passed out of Birla Vidya Niketan in 1995 and completed her B. Pharma and MBA specialising in Marketing and Finance from reputed Delhi University Institutes. She has a corporate experience of 10 years in brand management domain w.r.t. healthcare and pharmaceutical industry and has later accomplished projects in different industries which has further led to her holistic experience in brand management and marketing across subjects and industries. Thus, she has a mix of corporate experience of 10 years and an additional 10 years of entrepreneurial experience making her attain higher levels of success.

She is a Management Consultant and Digital Marketing Strategist with a team of subject matter experts. She has been working with start-ups, SMEs and MSMEs and has been assisting them with their strategic marketing efforts.

From assisting these organisations in conceptualising their digital image to strategizing the digital efforts and finally translating it to successful digital implementations across social media channels, websites, and online forums. This ultimately leads to achievement of result-oriented efforts.

Her business's core competency is identifying the client company’s business lifecycle stage and analysing key growth drivers through market research and thorough analysis.

Working on the projects all by herself, she has paved her career path. Starting from three personnel and projects from Pharmaceutical and Healthcare to the team of 15 personnel, she has successfully executed projects in Pharmaceutical, Healthcare, Wellness and Lifestyle industries respectively. She has closely networked with women empowerment communities, organisations, and entrepreneurship groups and has conducted several workshops and training sessions across these platforms.

Keys to Success

Neeru looks forward to coaching and consulting entrepreneurs along with handholding and steering them through different steps of their respective business success journeys.

As a business consultant, she wants to ensure accomplishment of targeted success milestones for start-ups, women entrepreneurs, SMEs, and MSMEs. She consults on Strategic Business Growth by strengthening Digital Marketing Efforts for their respective ventures.

As a professional business consultant, helping businesses and people reach their goals and excel, Neeru has realised that the will to learn, improve and adapt are the keys to success. She strives to help individuals and businesses seeking success to learn the art of succeeding by handholding and guiding them through these essential phases to success.

Venturing into Digitalisation

Prep4Success is focused on achieving the prime objective of coaching and upgrading the skills of various individuals and professionals. It ensures the achievement of domestic as well as global reach, which is by the subsequent launch of her Web Portal and YouTube Channel. This digital venture by Neeru stays close to her heart. Through this platform, she strives to extend coaching and impart learning to individuals and professionals in order to help them not just understand different stages of their business but also get aligned to their business requirements and accordingly streamline their marketing efforts so as to achieve targeted milestones while driving the growth of their respective business. Being a Business Coach herself, Neeru Sood understands the power of social media and through her Facebook page Prep4Success (www.facebook.com/Prep4Success123 4) and Instagram handle, she is building a community for building a better future.

Hurdle Puddle

"The core idea to start the business was to use my learning from the corporate world-brand management experience in healthcare and pharmaceuticals and integrate it with knowledge process outsourcing experience helping offshore and onshore clients with specific business growth and business development objectives," Neeru highlighted explaining some of the experiential challenges she faced.

Growing out just after the month of starting her business, Neeru encountered minimum business financial risks. The prime reason for the same was infrastructural costs being primarily linked to communication and operational working and execution initially.

However, it was tough for her to create a team she currently has and accounting while keeping track of financial growth. Neeru believes that at times it was extremely challenging for her to keep her team motivated and at the same time to also bring in new clients through marketing her previously accomplished projects.

Significant Footing

Neeru provides women entrepreneurs, businesses, SMEs, MSMEs, and corporates with training and development as well as motivational programs.

The brand management programme curated by Prep4success (#Prep4Success) aims to help individuals, company owners, business owners and entrepreneurs to gain a holistic view of strategic brand management, intended to help them through their brand's journey, whether it is related to developing a new brand identity, repositioning an existing brand, ongoing control of an established brand, or personal branding and identity.

Neeru believes that marketing campaigns are the perfect way to reach customers, clients, and leads. They could be the game-changing move that secures meetings with customers or prospects. Producing campaigns with a series of touchpoints would grab someone's attention better than a single advertisement. One needs to break through the clutter when promoting oneself or one's business, and marketing campaigns with incentives can do that.

As suggested by Neeru Sood, the following steps can be taken:

Ÿ Determining the need for a product through consumer research and by observing and quantifying sales patterns of similar goods in the marketplace.

Ÿ Modifying existing products or creating new products to match consumer wants and needs.

Ÿ Determining how best to reach potential customers to make them aware of your products and persuade them to buy them.

Ÿ Creating marketing campaigns based on your determination of the most effective way of reaching customers.

Ÿ Confirming customer relationships via follow-up sales campaigns and loyalty programs.

Neeru has noted the prowess to understand the changing marketing dynamics and adapt the marketing initiatives while mentoring the organisation in its brand-building and digital marketing efforts.

Her venture is instrumental in devising digital marketing plans for organisations at various stages of their growth path. It is measurable and encourages cooperative and collaborative marketing initiatives with like-minded partners. It also has wellarticulated and timed digital campaigns, SEO and internet marketing activities, and social networking opportunities. With all these achievements, Neeru is proud of the brand building, management, and digital efforts of many organisations, SMEs, MSMEs, Start-ups, Organisations and Entrepreneurs to fruition.

Snack For Energy

Neeru believes in providing her clients with the best solutions creating credibility. Along with this, she maintains her discipline regarding the deadlines based on the dynamism of the client and the energy that a project or a business requires.

Integration of the three aspects: 'Strategic Analysis', 'Brand Building Guidance', and 'Digital Marketing Steering' has helped Neeru come up with a holistic solution for her clients.

Advice for Buds

Her advice for young students is, "An individual evolves professionally and personally, their skills refine, and thus they become better adapted. The only person you are destined to become is the one you actually decide to become, but you must adequately prepare for it!"

After a total of 19 years of experience, even today, Neeru is preparing for the next achievable milestone in her professional career. Thus, she strongly believes that success is definitely a journey, not a destination.

Preparing, Improving and adapting are the keys to success!

Awarding Neeru!

Neeru was nominated for Small Business Award 2019 organised by Entrepreneur. She represented Delhi Management Association as Healthcare Ambassador from Team Magicka. Along with this, she has actively participated in many summits and conferences while being felicitated on many occasions. She has been invited as Key Note Speaker, Motivational Speaker at many educational summits and conferences and she has also moderated and steered several panel discussions and active discussions on subjects related to her forte.