Companies in Focus-2020

IN FOCUS

2020

SAMAD WASEEM

VOLUME 09 ISSUE 07 YEAR 2020

COMPANIES

FOUNDER & DIRECTOR

Orrtus Technologies

THE EXPERIMENTAL YEAR

E

ight months into the pandemic and the world seems to have settled around it. Yes, we are still waiting for the vaccine to arrive and we are still following all the precautions that we can. However, it also seems that we have accepted the fact that the pandemic is still here but life must go on.

So, after months of inertness and anticipation, corporate, private and public offices are gradually trying to return to normalcy. However, this time the normalcy is different. While we always expect change and technological disruptions to modify the way we work, this time around, we were in for some surprise.

In the Indian context, work meant religiously going to the office.

If you are not in the office, you are probably not working enough. For Indians, the pandemic came as a cultural shock when suddenly, a wish many were pleading for, came true. All those who wanted to work from home (WFH) and those who did not, were given the chance to work from home. In all, it was a great experiment that the corporate world and government had no option but to take.

From the The first month was mayhem, to sum up, as the company administrative heads were still trying to figure out the how’s of the new working model. The IT industry, in these terms, was better prepared than most of the sectors as WFH was already being implemented in a limited manner. The manufacturing industry was hard hit because machines ca not really be manufactured/run from home. Productivity, always a buzzword in the corporate lingo, suddenly found new meaning and formulae with flexible working hours.

In the following months, things did settle down, with IT making a comfortable switch to long-term WFH. However, the industry had to let go of many human resources that it could not fit into its scheme of things.

The manufacturing industry realized that automation is a good thing and that its people can work in shifts and rotations to maintain social distance and keep the company running. Also, most of the companies have now shifted to a hybrid mode of working. This means an effective shuffling of resources to keep the productivity at max and physical contact of resources at a minimum.

To summarize, the lockdown has actually been a reset.

Companies who managed to see beyond the looming threat and geared up for the transition ahead are gradually adapting and will eventually manage to rise and restore their status in the new normal. Those who did not have either vanished or are waiting to be written-off. However, time is subject to change and who knows with a little effort, many would rise like a phoenix.

EDITOR to their dreams, grit and people and are already reaping the benefits. Striding through tough times, they have stood up for themselves and a few for others as well.

On the Cover, we have Orrtus Technologies. Orrtus started working on blockchain-based solutions for the Education, Financial, Oil & Gas and Health care sectors but found itself on a backfoot. The company re-worked on itself to rise again with a renewed vigour and focused areas of interest i.e. the education and healthcare sectors.

The edition also features Bubble Network, a boutique Digital Agency offers digital and creative solutions to E-Commerce & B to B Brands across India and UK; Creative Corner, a bootstrapped company that is one of the finest solution providers that cater to every business need; Edubull, India’s largest online learning platform with content for every learner; OGEN Infosystems Pvt. Ltd, an award-winning, innovative Website Designing Company in India that helps other businesses to be digitally proficient in the market; and Space Kidz India, an organization creating young scientists for the country and international experiential learning for students in the field of science, technology, art, and culture.

Do go through the articles curated by experts and our in-house editors.

Stay Safe! Keep Striving!

In this edition of Insights Success, we present “Companies in Focus 2020”. These companies held on

Sneha Sinha sneha@insightssuccess.com

08

ORRTUS

TECHNOLOGIES Unleashing the power of Blockchain-based Solutions

ARTICLE

30 Risk free Attendance

COVER STORY CASE STUDY

Contactless Attendance System: A Risk-Free Way to Mark Your Presence Post Covid

CXO

24

38 Case Study

Expert Speaks

MMR, Pune Saw Highest Festive Housing Sales Boost in Last 5 Years

AM Estate Developers

C O N T E N T S Bubble Network Offering Simplified Digital and Creative Solutions

20

Creative Corner Promoting Efficiency in Performance and Delivering Success

Edubull Providing the Best Learning Experience and Technology

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26

OGEN Infosystem On a Mission to Help Small Businesses Affected by COVID-19

Space Kidz India Experiential Learning for the Young Scientists

40

Editor-in-Chief Sumita Sarkar Managing Editor Sneha Sinha

sales@insightssuccess.com

Quality Assurance Team Abhishaj Sajeev

SEPTEMBER, 2020

Contributing Editor Darshan Parmar

Corporate OfďŹ ces:

Art & Design Head Asha Bange Art & Picture Editor Deepanjali Jena Co-designer Priyanka Rajage

Sr. Business Development Manager Megha Mishra Business Development Manager Nandan Deshpande Asst. Manager Ashwini Pahurkar Business Development Lead Tejaswini Whaval Sr. Business Development Executive Pravin Yalameli

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Companies in

Focus 2020 Company Name

Management

Brief

Bubble Network

Sahaan Suman K CEO

A boutique Digital Agency offers digital and creative solutions to E-Commerce & B to B Brands across India and UK.

Creative Corner

Ram Krishna Venigalla Founder

A bootstrapped company that is one of the finest solution providers that cater to every business need

Edubull edubull.com

Girish Sharma Founder

India’s largest online learning platform with content for every learner

Ogen ogeninfo.com

Abhijit Jha Co-founder, R v Prasad Co-founder

An award-winning, innovative Website Designing Company in India that helps other businesses to be digitally proficient in the market

Orrtus orrtus.com

Samad Waseem Founder & Director

Orrtus brings the power of blockchain-based solutions for the Education, Financial, Oil & Gas and Health care sectors.

Space Kids https://www.spacekidz india.in/

Srimathy Kesan Founder

An organization creating young scientists for the country and International experiential learning for students in the field of science, Technology, Art, and Culture.

Founder & Director

ORRTUS

TECHNOLOGIES

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Research and Development is Orrtus’ forte and what separates it from the others

COVER STORY

Unleashing the power of Blockchain-based Solutions

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Companies in

Focus 2020

E

ver since blockchain broke into the technology firmament, it has been touted as the most secure and robust technology that is practically unalterable by design. Originally invented to serve as public transaction ledger of the first digital currency, bitcoin, it solved the double-spending problem. The secure design has since inspired several other applications, cutting across a gamut of industries.

Companies—both established and startups—have been leveraging this technology to solve issues that plague different sectors. With blockchain at its core and a vision set on filling the gaps in the education and healthcare sector, Orrtus Technologies has been on a journey of ascension since 2011.

Initially, Orrtus started working on blockchain-based solutions for the Education, Financial, Oil & Gas and Health care sectors. As it happens with start-ups, stiff competition, financial constraints, and employee issues weighed heavily and put services on a temporary halt. But

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the thing with entrepreneurs is that they never give up. So in 2019, team Orrtus was back with a renewed vigour and focussed areas of interest i.e. the education and healthcare sectors.

A Cut above the Rest While several companies try to ape what is already being offered in the market at a lower price, Orrtus believes in trying to find the gaps in tech platforms and fill it in. Research and Development is Orrtus’ forte and what separates it from the others.

Instead of re-inventing the wheel, the company tries to fathom the pain points that people encounter while utilizing the available tech resources for their business. Its focus is to help customers achieve their goals and optimize their business processes by empowering them with reliable custom software systems.

Education and the New Normal Currently, where a pandemic has

With Orrtus’ solutions, Universities, colleges, and workforce training providers can start issuing digital and verifiable credentials to their students

pushed the countries of the world indoors, a new understanding of how things will be in the future has dawned upon the industries. The ‘new normal’ as it is being called, advocates for remote working and dependence on technologies that can assist in letting the world go online. However, when things go on the web, security and elimination of risk factors is a priority. With Blockchain and Artificial Intelligence, Orrtus is making this possible.

For the Education Sector, Orrtus is working on integrating Blockchain with AI to validate the credentials of candidates and sorting to give them the best possible opportunities.

Right now the grey areas for educational and recruitment services lie with the authenticity of data, verification of background, multiple identity repositories, inefficient service delivery, and the risk of data compromise during transmission. With Orrtus’ solutions, Universities, colleges, and workforce training providers can start issuing digital and verifiable credentials to their students.

Orrtus develops solutions that can help students find the perfect choice of higher and vocational education based on their interests and capabilities. The company is also addressing the gap between academics and the business world. It has roped in third party tutors who can get students ready for their jobs by addressing the skills that academic institutes could not address.

Care for the Elderly The second area of focus for Orrtus is care for senior citizens. According to the Indian Census, 2011 data,

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ABOUT THE LEADER As the Founder and Director of Orrtus Technology, Mr. Samad Waseem’ entrepreneurial journey has been full of ups and downs. He took each day as a learning experience that has helped shaped his personality, focus, and his vision for the company. It was through hits and misses of the past that he could come up with the focus areas for Orrtus and has put the company on a growth trajectory since then.

Companies in

Focus 2020

For Mr. Samad, the journey has just received the impetus that he was looking for. He believes that entrepreneurship does not come easy and one has to give it all to succeed. Sharing his experience with fellow and future entrepreneurs, he says, “A proper study of the market one is trying to enter into is crucial. Take time to study what you are trying to sell or introduce in the market. Equally crucial is picking up people who you are confident about.

The right kind of people will always push your company in the right direction.”

Mr. Samad also looks after the operations of an NGO that is currently helping people with food and shelter amid the testing times.

almost 15 million elderly Indians live on their own. And in an independent survey, about 88.5 percent of the elder needed regular healthcare services to ensure that they live an independent life at this age.

With Orrtus’ solutions, remote monitoring of elderly and patients and general is feasible. The company aims to give 100 percent service to monitor entire health and its uctuations of the elderly. The solutions can track their health status 24X7 and raise alarms in case of emergencies.

Transforming Supply chain and eCommerce Consumers all over the world are now hooked to Commerce business to fulďŹ l their consumables needs. e-Commerce is witnessing unprecedented growth and is backed by Logistics and Supply Chain for a seamless functioning. Blockchain, which was developed as an online ledger, can elevate the e-Commerce business to new heights. With proper implementation, it can make tracking and monitoring of inventory and maintaining transparency is transaction thus increasing trust in the system.

Orrtus is working to make the technology feasible for the industry which can potentially transform the way payments and monetary transactions are done, making them more secure, transparent, and irrefutable. Blockchain can effectively make e-commerce platforms secure, reduce the cost-toconsumer in the payment network, and make data like client data and reviews more genuine and reliable.

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Our focus is to help customers achieve their goals and optimize their business processes by empowering them with reliable custom software systems

The management at Orrtus Technologies believes in empowering and trusting its employees for positive outcomes.

The employees are made aware of their roles and responsibilities and are expected to complete their tasks on time. They are given flexibility in terms of working hours. A compassionate and friendly working environment ensures that employees themselves take on the

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Working at Orrtus

onus and align their work on the lines of the company’s vision.

Expanding the Offerings Orrtus Technologies has created other divisions and several developmental programs are in the offing. The main focus, however, is utilizing the potential of Blockchain in projects and go global with the solutions. The current pandemic has delayed the program, but the team is positive

about getting back on track and go global.

Coming years will also see Orrtus providing solutions for the logistics industry. With e-commerce on a rise, it is imperative that the logistics industry, which forms its backbone, will need solutions that are safe, secure, provide easy traceability, and are transparent.

Mr. Samad and his team sense a huge opportunity here and are already working on the solutions and values that they can add to the industry.

With Partners in KL Malaysia, Dubai UAE, strategic presences in Europe Africa, and Australia and key partners in several countries, Orrtus is uniquely positioned to provide focused solutions and expand in the coming year.

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Companies in

Focus 2020

Bubble Network Offering Simplified Digital and Creative Solutions

Bubble Network , a boutique Digital Agency offers digital and creative solutions to E-Commerce & B to B Brands across India and UK. Its expertise lies in understanding Customer purchase behavior and use Technology, Strategy and Creativity to help build a concrete and tested digital strategy allowing businesses to achieve their KPI’s such as Lead Generation or Online Sales.

Bubble Network acts as a digital Springboard for brands struggling to scale or set their digital foundation in their early stages. From early stages of website development to running ads, it has consulted and helped over 250 brands across the globe and achieved 6 figure revenues for multiple clients time and again.

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E-commerce and B to B businesses are the most challenging sectors to provide a good ROI on investment to clients, Bubble Network’s vision has been to becoming the pioneers in digital marketing solutions for these two industries in India.

CEO, Sahaan Suman K explains more about the Bubble Network.

At present, what are your company’s range of services or offerings?

Driven by creativity and backed by technology, the agency provides services from Branding, Website Development, SEO/SEM, Email Marketing and Performance ads on google and Social Media. However all these services are offered specifically for Ecommerce and B to B businesses.

How is your company strategizing to sustain competition in your respective industry?

In a country like India, marketing agencies are found in every other street corner, from digital marketing to Social media, making it only more difficult for brands to find a good agency partner. Days where marketing was about merely technical digital skills or creativity alone is far gone, media is saturated and end consumers have

gotten smarter, most agencies today are the jack of all trades but king of none.

There are two primary ways we sustain competition, firstly different industries require very specific skillsets to achieve a good ROI for the client’s investment. Our decision to stick to only two specific industries (Ecommerce & B to B) has deepened our expertise in the space than most

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WE CONSIDER OURSELVES CRAFTSMEN OF DIGITAL STRATEGY AIMED AT CREATING AN UNBREAKABLE BOND BETWEEN A BRAND AND ITS CONSUMERS

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B

eing on the Digital Medium is the first step for business to capture the imagination of prospective clients. However, just being there isn’t enough. Businesses need to grow their network, leverage technology and build a strategy that can help them grow digitally and finally flourish. For such specific needs, they reply on digital agencies that are adept at crafting customized digital solutions for clients.

VOLUME - 09, ISSUE - 07, 2020

Sahaan Suman K, CEO

competition. Secondly, technology changes fast, our constant training programs and adaptation to new tools and software has helped us provide better services to our clientele.

Our multiple case studies of scaling brands from 0 to six figures within 6 months to year has simply helped us bring more business as a proven track record speaks for itself.

What underlying challenges did you come across in the initial phase (or continue to face) of your company?

As an entrepreneur failure was inevitable, I only started moving forward when I learned to befriend it rather than fear failure. Since I started with no capital the initial process was difficult, more like a chicken and egg question. What comes first, a client or an employee?

Lack of a resources slowed down the process as I had to wear all hats, from sales, to finding freelancers, accounting, client management and

2020, ISSUE - 07, VOLUME - 09

simultaneously learning digital tools to sharpen my ability. However in time I grew my team and developed a knack to solve problems faster and provide better results for clients by genuinely caring enough to see them win more than only focusing on a quick buck I would make.

As an entrepreneur, what is your opinion on the current COVID-19 crisis and its impact on economy, employment and human life?

COVID 19 has been unfortunate for all of us. For the first time in decades we are going through a situation where most entrepreneurs are pushed against the wall to adapt quickly or simply manage to sustain their operations during this period. COVID has only aggravated the existing economic slump businesses are seeing in the past 2 years in India and this might only worsen the situation. However it is important to note that industries which are more labor intensive or have high operational costs will take longer to

recover compared to the businesses in the technology and digital space, who have been seeing an upward growth in their revenue since April. The economy should recover in due time however it becomes important as individuals to plan our finances and not make hasty or huge financial decisions until there is a certain sense of normalcy back in the economy.

Being a business leader and an industry expert, what advice would you give to the future entrepreneurs or those who aspire to start their own ventures?

Don’t Think, Do. “Network & Knowledge” are by far the greatest tools known to an entrepreneur, during your early stages equip yourself with these two resources which will set the foundation for your future business endeavors.

Move outside your comfort zone, surround yourself with people who constantly push you to be your best

INSIGHTS SUCCESS | 17

self, start experimenting with ideas and execute them cheaply. I started 6 Businesses with almost no investment and failed in all of them technically, but got smarter with each failure. Today the 7th Business I started with no Investment has grown within 2 years to a team of 20 and two offices in London and India. Be okay to fail, try new things and always understand that the first step to making wealth is to believing that you can!

What do you envision for your company’s future in terms of growth, expansion or other developmental aspects?

Ecommerce has been our strongest suit, today more than ever there are 1,000’s of early stage startups in this country trying to sell some product or service online. Most of them end up wasting money and time on trial and error as they cannot afford good agencies. We plan to create a guidance and consulting services package for Ecommerce, which allows them to do it themselves however supported by our consulting team. Primarily helping them save money, time and starting right from the beginning. The service includes everything from what website platform to use, how images must be shot for conversions, plugins to be added, what platforms to advertise first, how to run and scale ads and so on. Our goal is to help a completely new segment of entrepreneurs start their journey right.

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24 year old entrepreneur, Sahaan Suman K is the CEO of Bubble Network and the Director of SSK Capital an E-commerce driven investment fund. He started his first venture at the age of 18, and failed mul ple mes tes ng small business ideas with li le or no money during college. He comes from a lineage of business families, learning fast from his early days, and made his first mark as an entrepreneur with a bou que digital agency ‘Bubble Network’ set up in London and Bangalore which today has serviced over 250 brands including names like Flipkart, CoWrks, Oberoi and Olive Group.

Sahaan has also been invited as a chief guest and key note speaker by mul ple schools, colleges and pla orms such as the Youth Forum by Coca-Cola and AIESEC India to address young entrepreneurs.

His journey has been difficult and exci ng as he built the en re company with no ini al capital to a team of 20 completely bootstrapped from his college dorm at Warwick Business School in England where he started the company.

VOLUME - 09, ISSUE - 07, 2020

CREATIVE CORNER Promoting Efficiency in Performance and Delivering Success

C

ompanies—of all sizes—place a priority on operational efficiency, especially now in these volatile times. And in order to confront this rapidly-evolving world, businesses should follow an agile approach that keeps them flexible, limbers and enables them to roll with the tides of change so that once the storm is over, they can float, and continue to stay, at the top.

To achieve the same, many organizations are employing ‘one-size fits all’ solution providers who are an extension to the company and help in achieving superlative outcomes.

Acting as such an extension and adding value to its clientele, with knowledge, industry-specific, and customeroriented workforce is this company named Creative Corner. It is one of the finest solution providers that cater to every business need.

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Creative Corner is a bootstrapped company that has provided various services to many Telugu Associations like NATS, TANA, etc in the USA. It has also provided its service to various Educational Institutions, Political Parties, Restaurants, and Film Production Houses. The philosophy, ‘Facilitating unique approach to your business solutions’ is central to the company and hence we can say that no matter what niche one’s business is in, Creative Corner has a solution for it.

The Revolutionary Thinker This innovative thought is the creation of Rama Krishna Venigalla, Founder of the Creative corner. The sheer guidance of Mr. Venigalla has transformed the company into a customer-centric and high result yielding company. It has today, evolved from a small design studio offering small VOLUME - 09, ISSUE - 07, 2020

Companies in

Focus 2020 business branding and web design services to a full-fledged digital agency.

The All-Inclusive Solutions and Services We established how Creative Corner boosts efficiency, minimizes risk, and accelerates the organization’s success.

However, now we need to understand the solutions or services that enable the company to achieve its aim.

Following are the high-end services that the company offers:• Graphic Design • Web Design & Development • App Design & Development • Digital Marketing & SEO • 2D/3D Animation & VFX & Title Animation • Documentaries & Ad Films • Logo Design/Audio Visualizers/Lyrical Videos • Branding & Corporate Identity • Posters/Brochures/Flyers/ Magazines, Visual Portfolio/ Resume • Infographics/Video Making/Explainer Videos/Animated Marketing Videos • Green Screen Videos • Wedding Invitations & Cover Songs • Training/Testimonial Videos • UI/UX Design.

At Par with Industry Evolution We can now rightfully claim that Creative Corner allows businesses to be in the ‘see’ however, the increasing volatility of the market demands industrialists to be competitive and Creative Corner prepares itself to meet this volatility by staying updated with the upcoming trends.

It believes though it can be exhausting to keep up with the 2020, ISSUE - 07, VOLUME - 09

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We at Creative corner, facilitate unique approach to your business solutions and help you achieve superlative success

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Mr. Venigalla leads the global growth strategies focused on advancing the company’s objectives and promoting revenue, growth, and profitability. Over the years, the company under his guidance has expanded its service offerings to include not just web and graphic design, but, also social media campaign management, search engine optimization, mobile website, and App (Android/i0S) development. “We are privileged to work with established blue-chip, big global corporations on one end of the spectrum and dynamic start-ups at the other,” shares Mr. Venigalla. He is a receiver of ‘The Best Innovative Graphic Design Services and IT Solutions Startup’ in ‘The Future of India Business Awards-2020’, first time in India an Award Ceremony on Cruise

constantly shifting trends within one's respective industry, doing so is the only way to remain on par with competitors.

“As long as one remains aware of the fads and trends developments, the business can be to re-structured for them to benefit from it,” commented Mr. Venigalla.

Briefing On What is to Come An overview of this company gives us the impression that it is scaled up for continuous growth. Starting from expanding its services, investors, to geographically expanding the company has a long way ahead. Mr. Venigalla’s immediate plan for his company is to build a team of like-minded and creative people With respect to its services, the company aims to be a leader in the field of online marketing along with being one of the only agencies that can provide complete branding and marketing solutions to small medium-sized businesses with services like VFX, Animation, and Film Production. The company also plans on implementing digital automation into services that will enable it to offer real-time services.

Hence, it is safe to say that while the company will continue to offer customer-centric service, the company’s prime goal will be to maintain the quality of service and its consistency as it grows.

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MMR, Pune Saw Highest Festive Housing Sales Boost in Last 5 Years • In Q4 2020, sales in MMR & Pune set to rise by 36% & 34% q-o-q respectively – highest among all cities • Q3 2020 sales in MMR stood at 9,200 units, 4,850 units in Pune • In 2015, MMR & Pune only cities to see housing sales rise (by 30% each) in Oct.Dec. period against previous quarter - all other cities saw sales decline in this period • 2018 & 2019 saw sales rise by 7-11% in both western markets • Except 2016 & 2017 - when 4th quarter sales declined all around due to Demo, RERA & GST - western cities see highest rise in housing sales in the festive quarter against preceding one Mumbai, 26 Oct 2020: Going by past trends and current developments, MMR and Pune are likely to witness the highest housing sales improvement during the ongoing festive quarter - by 36% and 34% respectively. In MMR, housing sales in Q3 2020 stood at 9,200 units, and 4,850 units in Pune.

These two leading western markets have a major edge over their other counterparts during the festive season.

Anuj Puri, Chairman – ANAROCK Property Consultants says, “This year,

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VOLUME - 09, ISSUE - 07, 2020

innovative deals and discounts by developers coincide with unprecedentedly low home loan interest rates and the Maharashtra State government’s limited-period stamp duty incentive – 2% up to December 2020 and 3% between Jan.-Mar. 2021. The overall financial benefit amounts to a reduction of anywhere between 7-15% on the total property cost.”

In 2016 and 2017, while 4th quarter sales plummeted q-o-q in all cities due to Demo, RERA and GST, MMR and Pune saw the least decline. Sales in these two cities reduced by 35% and 37% in 2016 and 15% and 18% in 2017 respectively in the festive quarter over the third quarter. In all other cities, the decline was higher - NCR, for instance, recorded a decline of 59% in 2016 and 23% in 2017.

MMR and Pune vs Others in last 5 Festive Quarters

In Q4 2018, MMR saw sales rise by 11% and Pune by 7% on a quarterly basis. In contrast, Bangalore saw sales reduce by 9% during the same period.

Usually, the festive (October to December) quarter sees housing sales across cities improve due to the auspiciousness of this period. During the ‘shradh’ period in the previous quarter, many homebuyers abstain from making purchases. Developers therefore go all out to draw customers with freebies and discounts in the festive season.

In 2019, MMR and Pune saw housing sales increase by 7% and 10% respectively in the festive quarter over the previous one.

A 5-year analysis of quarterly housing sales growth in the top 7 cities during the festive quarter against the preceding one shows that the western markets of MMR and Pune consistently stood on top.

In 2015, while the other five cities saw sales decline between 5% to 18% in fourth quarter over previous one, MMR and Pune both recorded a 30% quarterly growth.

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INSIGHTS SUCCESS | 25

Providing the Best Learning Experience and Technology

T

he economic impact of the coronavirus pandemic in India has been largely disruptive. For the past few months the country has been under intermittent lockdowns putting non-essential activities on hold. The essential activities too have been impacted to various degrees and is currently facing unprecedented challenges.

However for the EdTech industry, this period has been one of considerable growth and opportunities.

With people getting more savvy on online learning and institutions waking up to the importance of digitising and adding digital component to traditional learning methods, it has been a period of many changes with positive impacts.

There’s no denying that the human suffering has altered the course of life, but with this disaster, has come an opportunity to flourish for the EdTech Industry.

Helping learners continue their quest for knowledge in these difficult times is Edubull, India’s largest online learning platform with content for every learner and teaching technology with courses for School, Test Preparation, Skill Development and Job preparation.

Incepted in the Year 2018 with a vision to make learning accessible and affordable to all, Edubull is the first in India to roll out its Rs. 999/- model across age groups. The platform offers content access anytime, anywhere on all the devices.

The Founder, Mr Girish Sharma shares how he envisions a world, where anyone from anywhere can transform their life by accessing the world’s best learning experiences.

At present, what are your company’s range of services or offerings?

Edubull operates in both B2B and B2C segments. Our B2B Platform ‘e-professor’ is designed for Institutions and 26 | INSIGHTS SUCCESS

Under the app, teachers and institutions, can upload courses, create virtual classrooms for live teaching, share assignments, collect responses, create exams, track progress/attendance all on one interface. The app blends learning and Live teaching in HD with an integrated virtual classroom, enabling 2-way video and phone call option, whiteboard teaching, screen sharing, chats as well as lecture recording.

Designed with individual dashboards; admin, teachers, students, parents, each of them having access to tools to moderate and monitor. The technology aims to digitize the learning, help teachers to take their operations online.

Our B2C offering ‘Edubull’, is designed with content across age groups. Today we cover over 3000 courses and 10000 exams, and 50+ certifications, making Edubull the one stop destination for all learning needs. Our library of content is curated by academicians and professionals from IITs, IIMs and teachers from several prestigious schools and colleges.

Our main goal is to transform learning experiences. Along with this, Edubull is also working closely with B2G segments.

How is Edubull strategizing to sustain competition in the respective industry?

India is home to the second largest number of EdTech brands, and what stands us apart from the competition is our feature rich platform with curated content, giving learners a personalized experience. Unlike other brands, tapping only the Millennial or select audience, the content we have curated suits across the age groups that too at the most affordable price point.

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With Edubull, we wantto give our learners the best of online learning at a price everyone can afford

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Edubull

individual teachers. The app facilitates both teachers and students with a platform where they can interact, however through digital medium for further learning. e-professor technology, the first ever in India, shall empower Institutes with versatile online learning, administrating, teaching and communication tools.

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Due to Covid19 a significant amount of EdTech platforms have emerged and in order to sustain and stand out from this clutter, we have been working aggressively to enable better user experience with diverse course offerings across all ages.

Currently, we are also working on developing our proprietary technology with AI and other tools to ensure advanced features for more engaged learning, at suitable price points. Additionally, with our current and upcoming ventures as well as partnerships, we are planning to expand into the B2G realm efficiently.

What underlying challenges did you come across in the initial phase (or continue to face) of your company?

Like every startup, we too had our share of challenges to address. We launched a unique and affordable learning model, which is very different than the existing eLearning platforms. Our key challenge was to help consumers understand the differentiation, and also break the mindset that ‘Quality comes only at a price’, as we at Edubull have brought the most affordable learning solutions only at 999/-.

Rather than spending on aggressive advertising, we strategized winning trust of the consumers organically, which definitely had its share of trials too. Having said that, all of this is part of our learning and growth. We always look for ways to overcome whatever we face and so far it’s been good.

Being a business leader and an industry expert, what advice would you give to the future entrepreneurs or those who aspire to start their own ventures?

My advice to the future entrepreneurs would be to “To market first and build later”. We often spend so much time perfecting a product that we overlook the most important aspect being gaining users. Plus, it’s always better to build as you get feedback, as that perfects the product comparatively more.

What do you envision for your company’s future, in terms of growth, expansion, or, other developmental aspects?

We want to use the current momentum to provide more quality education and make it accessible to everyone. We recently expanded into the B2B marketplace, so coming months are key to monitor adoption behaviour and growth.

We are also stressing on bringing more interactive methods on Edubull and provide better learning experience to users.

2020, ISSUE - 07, VOLUME - 09

Mr. Girish Sharma, Founder About the Leader Mr. Girish Sharma is a rst-Generation Technology Entrepreneur and a part of the EdTech Industry for over 25 years. He started his journey with VISIONnet, the rst in India to launch the CBT’s, in 1996 followed by launching the Education marketplace ‘Edubull’ in 2018’. Being a true techy, he has identied and developed solutions for more than 2500+ institutions/clients. Under his leadership, Edubull has become India’s largest online learning platform in just a year of its establishment.

INSIGHTS SUCCESS | 27

Contactless Attendance

System

A Risk-Free Way to Mark Your Presence Post

COVID

I

n the past few months, a lot has changed regarding our professional etiquette due to the ongoing COVID-19 pandemic. Though half of the world is in lockdown, many employees still have to go to the office. Maintaining social distance and proper sanitization is now an integral part of this new normal. The easiest way for the novel Corona Virus to spread is when a person touches a surface contaminated by an infected person and the old fingerprint biometric system in the workplaces doesn’t help in this situation at all, because it is used by all the employees physically. Employees are worried about getting infected, which is why workplace attendance system must get an upgrade. This is where Contactless Attendance System comes into the picture.

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Risk free Attendance

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INSIGHTS SUCCESS | 31

Technology is advancing every day and creating different ways to mark attendance that enables zero contact. The contactless attendance system is believed to maintain social distance and there will be too little risk of getting infected.

identify faces. This is one of the most convenient contactless attendance systems that can be used in workplaces.

Why it is important to let go of the old fingerprint biometric system and upgrade to contactless attendance system?

We can guess by the name how this particular attendance system works. In this system, the presence of employees is marked just by their location. Everyone these days uses smartphones and GPS is easily available there. This system uses the GPS coordinates of the employee’s mobile to check and mark their attendance. This technology is also easy to access and works really fast.

Which makes it one of the best no contact attendance system.

Fingerprint biometric scanner works when you press your finger against the scanner and it finds a match in its stored database. This is the main drawback of this system in the current Covid scenario, as every employee has to go through that process. Let’s consider an example. Suppose one of the employees is positive and he or she sneezes on hand. When he/she touches the machine with the same hand, the virus would be transmitted to the scanner surface. Just like that chances of infection increases for the other people as the virus stays on the infected surface for several hours.

To get rid of this problem, the contactless attendance system is one of the most important requirements in the offices right now. It will positively decrease the spread of the deadly coronavirus and people can actually work peacefully without worrying about getting sick. There are several ways apart from this fingerprint biometric system as new technologies are being introduced now and then. And let’s not forget with each new technology being introduced, things get faster and easier to access and control. It is time when we think about these different ways for easier access as well as the greater good.

How do we enable contactless attendance system?

There are several ways for employees to mark their attendance without physically coming near a machine or a person. Let’s go deeper to know the technologies that help contactless attendance.

Facial Recognition Attendance System In the Facial Recognition attendance system, the faces of employees are scanned to mark their attendance. This particular technology has witnessed a significant improvement in the changing world as it only needs a pre-recorded data set to compare captured images and

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GPS based attendance system

Radio Frequency Identification system (RFID ) The Radiofrequency identification system or RFID uses RFID tags to identify people which helps to mark their presence. RFID is a form of wireless communication that uses radiofrequency waves in which data is digitally encoded in RFID tags which are read by the reader through radio waves. This is quite similar to Barcode technology. In this system employees are given unique RFID tags which they press against the scanner to mark their attendance, there is no need of any physical contact.

Bluetooth Based Attendance System This is also a wireless technology that can be used at workplaces for risk-free attendance marking. Like GPS, we also have Bluetooth on our phone and it is quite easy to use. The Bluetooth based technology uses electronic tags to facilitate automatic wireless identification, with a Bluetooth smart enabled device. It can enable communication up to a few meters and provides safe and secure communication.

Right now no one exactly knows when this Covid pandemic will end and thus contactless attendance systems are going to be the new normal in the coming future. This technology is favourable for many organizations as it is easier to access, faster, more accurate and secure and also, it eliminates the hygiene concern.

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Companies in

Focus 2020

OGEN Infosystem On a Mission to Help Small Businesses Affected by COVID-19

T

he reality we face today is really alarming. Due to the Novel Coronavirus pandemic, the whole country has been under lock-down for more than three months now. This has particularly affected most of the small businesses as they had to either relocate or close their physical shops and workplaces entirely. Competing with big players of the internet is not an easy task for small businesses, especially start-ups.

Today, when a lot of things have become difficult to access, people are coming out only when it is utmost essential and not for the sake of just purchasing any item or looking for an extravagant service. In the recent times, traveling has become limited and people are looking for local service providers who can deliver the goods at their doorstep with appropriate hygienic measures.

This is where the local businesses can turn things around in their favor with prompt access and fast-paced delivery system. For this purpose, every local business needs to have an up and running website which can facilitate quick access to the customers for their daily requirements and implementation of a successful supply system. This is where OGEN Infosystems Pvt. Ltd. comes into the picture.

It is an award winning, innovative Website Designing Company in India that helps other businesses to be digitally proficient in the market. The firm assists growing businesses by enhancing their website to rank best on search engines and generate traffic. The company offers cost effective web-designing, web development, SEO services, Logo Designing, Internet and Digital Marketing solutions to its clientele.

OGEN Infosystem, with its marketing approach, helps your business to stand out uniquely from your competition, along with increasing sales. Its mission is to make other businesses the market leaders in their respective domains by designing completely customized and actively responsive websites at an economical rate. “We understand your needs

34 | INSIGHTS SUCCESS

and market completely,” says the team of OGEN Infosystem.

OGEN to the Rescue “We support the campaign, ‘Vocal for Local’ and thus we pledge to support local vendors and local businesses as much as possible from our end,” shares the team of OGEN Infosystem. The company has assigned a dedicated set of personnel for its initiative, ‘Let’s Get Back on Track by OGENites’ which includes designers and developers.

The website provided by the company to these businesses is there for lifetime. Till the time they have their domain and hosting with them, OGEN’s team ensures that their clients never have to pay any price in any year. Also, privacy policy has been taken in to consideration very strictly. None of the team members are ever allowed to disclose the identity of any business or client under any circumstances.

There are a few steps that the clients and the team at OGEN need to follow for a successful implementation of any service package, which are as follows: • The clients need to provide the team a domain name and hosting of their business name, which are their assets for long term.

• The team will be designing a free of cost, one page parallax website for the clients.

• Team designs the website with SEO friendly content and mobile responsive coding which makes it compatible with new technology and the Google search engine.

• Proper Call-to-Action methods to capture new leads are implemented which include enquiry form, WhatsApp chat button and live chat integration.

• The team creates a business email (info@yourdomain.com) into the hosting provided by the client, which helps them appear authentic and professional.

• Once the website is live on their domain name, the team lists their business in Google Business Listing and other Local Business Listing Platforms online.

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Abhijeet Jha

R. V. Prasad

Co-founder

The consumers looking for such service or product can easily contact via WhatsApp, enquiry form and live chat.

Once the clients get a new contact they can have conversation with the consumer and convert him/her towards their business. The above mentioned listings on Google business and other local business listing can help get more visibility through the website to the users searching their related services or products nearby.

Generation OGEN Mr. R. V. Prasad, Mentor of OGEN Infosystem has started a great initiative ‘Let’s Get Back on Track by OGENites’ program to help small businesses stepping stronger in the market after lockdown. Most small businesses are working offline and do not have much knowledge about how digital platform can help them grow their business and expand their services.

Co-Founders of OGEN Infosystem, Abhijeet Jha and

2020, ISSUE - 07, VOLUME - 09

“

We aim to make your online business experience smooth, speedy and efficient

“

This whole process helps the clients in attaining new customers and grows their business multifold. The website made works similar to a shop present in any given area. The only difference is that now anyone from all over the world can reach the website at any time and avail the products and services offered by a said business.

Mentor

Ankita Priyam are working towards this initiative by giving these businesses a digital presence and promotion.

OGEN Infosystem is awarded ‘Best Website Design and Digital Marketing Company’ for several times and it has launched the websites of several businesses with basic organic methods of promotion.

“We together need to stand with the affected businesses in this tough time to make them self-dependent which also help economy of India remains in stable,” describes the duo. By promoting the local business, OGEN Infosystem is also promoting Make-in-India initiative by incorporating concepts that are made by Indians for the Indians to help with the future economical growth of the country.

INSIGHTS SUCCESS | 35

AM Estate

Developers

A

s India’s premiere real estate developers and investors specializing in real estate investment in Goa, AM Estate Developers are a two-decade-old builder family, who believe that property owner should never have to settle on quality. AM’s commitment to excellence is reflected within its portfolio of exceptionally crafted projects – ranging from boutique hotels and highend apartments in Calangute to expansive villas in the nearby suburbs of Goa. The building practices are founded on a combination of sustainability, cost-effectiveness and a keen grasp of local and international markets, which ensures a superior product. When a client works with AM Real Estate, they can be confident that they will purchase a property that will bring a hefty return on investment.

provide the competitive advantage necessary in today's market.

Mission: To make life a holiday itself and make people realize that real estate investment is not only safe but highly advantageous as well.

Arun Malhotra is leading an established brand with a mission to build a better tomorrow. He understands the Indian consumer’s appetite for better products and experiences. Creativity runs in this young & dynamic property mogul’s blood. That is where he gets his innovative, paradigm shifting ideas.

Vision: To make life lighter for people and to offer them unmatched luxurious experiences.

What makes AM Estate Developers Unique?

The vast experience that AM Estate Developers have acquired over the years in the realty sector has helped them cultivate the selective ability to recognize fruitful opportunities based on a set of distinct criteria that have been proven to yield results. When niche openings to enter mature markets arise, AM Estate offers a unique approach tailored to that opportunity.

The multi-role management style serves as the fundamental key to the success of AM Estate Developers. As developers and investors, their skill set draws from a diverse array of disciplines that direct how they approach their developments, supplemented by deep relationships that

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Future Plans The immediate aim of AM Estate Developers is to scout and own the finest locations in Goa and deliver breathtaking, awe-inspiring walk-in homes to clients.

However, for longer term, the high-functioning brains at AM Estate have loftier goals in mind. They intend to expand to all the tourist spots worldwide, keeping the focus on UAE. Director Content

His eye for perfection helps overseeing the successful delivery of projects for the company, which includes deal sourcing, pre-development, construction management and disposition of the assets. He comes from a background in construction and real estate having previously worked in luxury residences and concrete high-rise construction.

He has a vision to achieve goals and ambitions by constructing a sturdy foundation of trust and certitude. A penchant to observe things around him has encouraged him to work in a pragmatic manner, which is modern, yet luxurious in terms of living. He is a self-taught discipliner who knows that discipline and hard work is the fulcrum for success.

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Expert Speaks

“

It takes hands to build a house, but only hearts can build a home Arun Malhotra, CEO 2020, ISSUE - 07, VOLUME - 09

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SPACE

KIDZ

INDIA Experiential Learning for the Young Scientists

K

ids have a limitless imagina on.

A power which, when fuelled by the right tools of educa on, can let them reach for the stars. And while we are at stars, why not let space be their limit? The fields of Art, Science, and Technology require as much imagina on as the girt and determina on to ques on as well as spend me to look for the solu ons.

Indian Scien sts and rub shoulders with them.

Led by their Mother-Figure, Dr. Srimathy Kesan, the children travel abroad for space educa on. The Young Scien st Program was designed to promote science awareness to high school students, to increase their understanding of science, and to a ract them into scien fic careers, as there is a big vacuum in the enrolment of young scien sts in our research centers.

Chennai-based Space Kidz India, is one organiza on crea ng young scien sts for the country and spreading awareness among children for a borderless world. It creates Interna onal experien al learning for students in the field of science, Technology, Art, and Culture.

To know more about SKI and its func oning, we got in touch with Dr. Srimathy, and the following interview was a resultant aspect.

Space Kidz India(SKI) is in a constant search for young talents in the field of Science and Technology and also provides them an Interna onal exposure apart from extending an opportunity to meet up with eminent

How did the trip to Florida lead to the founda on of Space Kidz India?

During the trip to Florida, I felt great to represent India at the two day meet in the US. I enjoyed being one of the 10,000 delegates and there were 3,600

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booths at the conference. When I visited the NASA booth, I came to know they conduct a space camp for kids and they men oned to me that no students come to them from India, hence, I had invited the Space coast Director and team to Chennai to speak to the Indian audience about their Space program.

Kennedy Space Centre- NASA gave me the recogni on as their ambassador. I faced some ini al hiccups as it was hard to convince parents to send their kids to the US and also ge ng US visas from the consulate due to a lack of proper papers for many of the children.

But, finally, I could manage to mobilize as many as 108 children from 8th to 12th standard in the 12-16 years age group. The first delega on of children for NASA le on April 27, 2010. It is the 10th anniversary of our maiden trip and my entry to entrepreneurship.

It was no small achievement for me as I was searching for a purpose in my life ll then. There at KSC, NASA, I learned many things about satellites and rockets, their importance in the scien fic progress of a country. That trip inspired me to take up many more visits to NASA as well as other space centers in Europe and Russia.

Space Kidz India (SKI) was officially inaugurated in a small office space in the year 2012 June.For me, Space means, space within you, space above you, and space – pla orm.

Determina on and knowledge are the twin goals of SKI” and that’s how today, the World has recognized us as the “Only organiza on to have launched 12 Balloon Sats, 2 Sub Orbital Satellites and 1 Orbital Satellite” and all with children in the ages between 16 years un l 21 years (MIND YOU THEY ARE ALL REAL SATELLITES) KalamSat – NASA (the World's lightest

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Companies in

Focus 2020

“

My life ambition is to build a Space research park in India where even the last child of the Country will be given an opportunity to visit a Space park, feel Space and learn hands-on

At present, what is SKI’s range of services or offerings?

A commercial organiza on with research and development as its spine.

It is pure hard work, dedica on, and not running a mad race thinking of a ghost compe tor has put us in a place where we are today. A small buck size organiza on with huge wings of a dragon has never been in the race of compe on.

• Designing and manufacturing of student Cubesats • Designing and launching of Balloonsats • Launchpad facility for launching balloon satellites • Science awareness camps / Astro camps / Astrobiology camps • Revisi ng Space History through Space awareness camps at NASA, ESA, and GCTC. How is your company strategising to sustain compe on in your respec ve industry?

The space industry is just as vast as Space! Whereas in India there are few companies ac ve and we know their objec ves. Space Industry includes the genera on of scien fic knowledge, the diffusion of innova on and crea on of markets, Space technology touches and enhances prac cally every aspect of life on Earth. So every mission of ours is unique and has a certain objec ve.

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“

and 1st ever 3D printed Satellite), KalamSat V2 – ISRO (lightest student Satellite and 1st Satellite to fly in the 4th stage of the PSLV)

As men oned earlier, no company in India has launched as many ballonsats & satellites as we have launched and also the first to break the barrier as students launching the world’s smallest satellite and standing unique in the country with innova ve solu ons and missions. Staying innova ve, bringing youth together from across the globe with no boundaries, and making the impossible, possible.

What underlying challenges did you come across in the ini al phase (or con nue to face) of your company?

Well the challenges, ini ally faced as the first ambassador for the NASA space camps was humongous, because, very seldom children are permi ed as young as 12 years old to cross oceans, fly and go to a different land to learn something for a week. So, parents were skep cal about sending their children with a total stranger and hence, I had to work hard to convince them and I should say by the grace of god it really worked and today I can proudly say I was able to take about 1500 children of all age groups between 12-22 years across the Country to United States, Canada, and to Russia, currently being the ambassador to the Russian Space Center I have taken enough and more children to Gagarin Cosmonaut training centre, Moscow and also being the ambassador for the Aero fes val - “MAKS, Russia''.

I was able to take children there too.

At MAKS the children are awarded for

their crea vity their presenta on and model making with regards to Aerospace. We had the opportunity to meet President Mr. Pu n, though we did not go very close to him, but yes, of course, we had an opportunity to meet him and we also had an opportunity to meet and interact with the Science and Educa on Minister of Russia. So it was a great treat I should say.

Well, the opportuni es are huge as now the parents have understood the importance of sending their children abroad for educa onal tourism because it's not only that they spend their valuable me on one par cular thing for example when I take children to NASA or Russia I not only take them to the Space Center but also a couple of Universi es there to give them hands-on experience and awareness on what disciplines are available across the globe and that apart, of course, a cultural tour and a cultural performance at the senate, Universi es, etc. is an add on.

Now our sector has got some relaxa on from the government and we hope many opportuni es are opening up and we are ready to align accordingly and work.

As an entrepreneur, what is your opinion on the current COVID-19 crisis and its impact on the economy, employment, and human life?

The COVID-19 pandemic is considered as the most crucial global health calamity of the century and the

INSIGHTS SUCCESS | 41

greatest challenge that humankind has faced since the 2nd World War. It has rapidly spread around the world, posing enormous health, economic, environmental, and social challenges to the en re human popula on.

Amidst the current Coronavirus crisis, and despite government s mulus efforts, overall funding is rapidly drying up as banks and venture capital firms retreat to the sidelines. Every company – startup and se led firm alike – will have to focus its energies on execu on while husbanding what cash reserves they have. Let’s hope the best of them make it through with their values intact. We should not allow the current situa on to let us forget how cri cal it is to cul vate and incubate new ideas.

Despite all efforts – global lock down, social distancing guidelines, and increased sani za on — the number of COVID-19 cases has been rising across the world. However, with the excep onal efforts of doctors and other healthcare workers, over two million people have recovered from this infec ous disease. But does your life return to normal a er recovery?

The COVID-19 saga will come to an end without a doubt.

We will get back to our lives and visit the great outdoors. But that life will be significantly different. Moreover, reaching that point will depend on our current ac ons. We must respect social distancing measures and reduce the spread of the disease. Only then will we experience the post-pandemic world.

Being a business leader and an industry expert, what advice would you give to future entrepreneurs or those who aspire to start their ventures?

The journey of entrepreneurship is an extremely beau ful one. I would a ribute it to giving birth to a child,

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ten months of pain, and one beau ful outcome. So how many ever challenges we face during the startup and then as we grow s ll there are beau ful moments that we could cherish forever that will mould us to be a good entrepreneur, a responsible human being for the society and the country. India needs more exports rather than imports, being a huge subcon nent with varied cultures.

I presume we need to come up with more innova ve ideas, more global industries, new techniques that can be a support to the global ecosystem. I would encourage more and more entrepreneurs so that our GDP will be in fancy figures. “As a woman myself, I would like to encourage fellow women to become entrepreneurs be it small scale, mid-scale or large scale whatever be the capacity but be an entrepreneur and lead the country.”

What do you envision for your company’s future in terms of growth, expansion, or other developmental aspects?

I am a very ambi ous entrepreneur, not for growing my ki y but very ambi ous in spreading knowledge in science amongst the youth of the country and crea ng more scien fic entrepreneurs for the country. About the space industry, we have started working on a small rocket that would take a payload between 1 and 10 kilos.

This is purely gonna be educa onal and we have about 8000 higher educa on ins tu ons in the country and I am sure we will have a launch every month.

Now that the finance ministers opened up the partnership between private players and ISRO, we are looking forward to having a partnership and u lizing the facility of ISRO for launching our small rockets. This is definitely going to be not only commercially successful but also it is going to build a huge brand image for the country across the globe.

About the Leader Dr. Srimathy Kesan, born to an auto-mobile engineer Srinivasan and a homemaker Meena, was an active student in sports and NCC right from her school days. She pursued B.Com and parallelly represented Andhra Pradesh in 10 Basketball Nationals apart from being a State athlete. An early marriage took her to Chennai where she got busy with her family putting a pause to her career.

Not one to be bogged down by problems, she took up a variety of activities ranging from giving voice-over to making ad ilms and penning scripts, fashion choreography, after a hiatus of around 16 years. A confessed hard worker, a travel conference saw her meeting an old friend, and an opportunity for an international travel conference at Florida in the US, in February 2009.

That trip changed the life of Srimathy for good and events thereafter led to the establishment of Space Kidz India.

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