BackBone: May 2026

BACKBONE MAY 2026 | ISSUE 119

News from The Joint Chiropractic

Inside the Momentum of

Enjoy a complete recap of The Joint’s national conference starting on page 4

May 2026 | Issue 119

CONTENTS FEATURED STORIES

Made to Move: Inside the Momentum of Align26 6 General Session Experience 8 2025 Award Winners 14 Breakout Sessions and Bonus Content 16 Candid Camera

ADDITIONAL READS

21

May Social Media Content Guide: Your Summer Starts Here Franchisees

21

WCs

New Mobile App Update Offers Easier Check-Ins Franchisees

22

DCs

DCs

WCs

Training Development: Local TLC Admins Franchisees

DCs

WCs

IN EVERY ISSUE 20 Recent Clinic Openings

25

March Leaderboards

20

Tools and Resources

26 April Leaderboards

24

The Joint in the News

Accounting Dates April 16

Royalty Draw (April 1-15)

April 16

Inter-Clinic Fee Draw/Payment (April 1-15)

May 1

Royalty Draw (April 16-30)

May 1

Inter-Clinic Fee Draw/Payment (April 16-30)

May 5

Software Fees – Tech Fee

May 11

Minimum Royalties – April 2026

 Questions? accounting.services@thejoint.com.

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FROM

SANJIV'S DESK President and CEO, Sanjiv Razdan

Dear Franchisees and The Joint Community, Thank you to all those who recently attended our Align26 national conference! Nearly 300 members of our system, including franchisees and their managers, doctors, regional developers and their teams, joined me, the Executive Leadership Team and CSC associates in sunny Scottsdale for an energizing few days of reconnecting, strengthening relationships and mapping our path forward. Plus, we took the time for one of my personal favorite moments: the annual Awards Dinner. It was an honor to present our top-performing clinics and individuals with well-deserved recognition; the room radiated with a collective pride and joy for the finalists and winners. You can find a full event recap, a complete list of award winners and photos of some memorable moments starting on page 4.

Align26 was also about taking an honest look at where we are today, acknowledging the shifting landscape our patients are navigating, and the action we must take to move our system forward together with purpose.

The key insight from Align26 is both simple and critical: active members are the key to reigniting growth. In fact, our data reinforces this clearly: •

Our top 10 percent of patients account for 45 percent of total visits and 40 percent of our revenue.

•

These MVPs (Most Valuable Patients) visit their local clinic an average of 23 times per year.

•

The next patient subset visits us only 9 times annually.

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These findings are why we are aligning around Active Member Growth as our obsession metric and establishing a goal of 600 active members per clinic each month for 2026.

So how do we achieve this?

We have established five strategic priorities, core levers that will allow us to generate strong leads that will convert into New Patients, improve visit frequency and strengthen long-term retention: 1.

Build a Strong Brand and Drive Sales

2. Deliver a Consistently Exceptional Member Experience 3. Provide Effective Clinical Care 4. Have Winning People and Culture 5. Improve Clinic Profitability When we bring people in, convert them to members and keep them engaged, Active Member Growth will follow. We have a significant opportunity in front of us to achieve real results, and I am confident in what we can achieve together if we remain focused, consistent and aligned.

Together we serve,

Sanjiv Razdan

ISSUE 119 | MAY 2026 | 3

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E

arlier this month, nearly 300 members of our franchise system gathered at Talking Stick Resort in Scottsdale, Arizona for Align26. Franchisees and their managers, Regional Developers and their teams, field operators, CSC associates and other guests came together to align around the five strategic pillars of our business and create the momentum that will shape the future of our business and the future of chiropractic.

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ISSUE 119 | MAY 2026 | 5

GENERAL SESSION EXPERIENCE T

his is the year of reigniting growth. More people want relief from pain and care that is simple, affordable and represents great value, and The Joint is in position to lead a new era of wellness.

During the General Session Experience, conference attendees heard presentations from the Executive Leadership Team focused on the strategic priorities that will help drive active member growth.

By anchoring in these strategies and uniting around our shared commitment, we can create the momentum that will move the brand, move care forward, move the patient experience, move retention and move growth. Most importantly, we will help people move through life better. The Joint is Made to Move, and that’s exactly what we are going to do better than ever before.

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HEARD AROUND ALIGN26

“As a first‑time attendee, this exceeded my expectations.

The organization, sessions, and people made me feel welcomed and excited to be part of The Joint.”

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ISSUE 119 | MAY 2026 | 7

T

he Joint’s annual Dinner and Awards Show celebrated the best and brightest franchisees and clinic teams who achieved outstanding performance in 2025. Over 200 awards were presented across six categories: Sales Achievement, Next Gen, Most Improved, Patient Experience, Individual Recognition and the esteemed Presidential Awards.

Honoring The Next Generation Of Clinic Excellence The Next Gen category recognizes excellence in new clinic preparation, launch and execution. Awards presented include GO Elite and Top First Year Sales.

Congratulations to Clarksville North, Salisbury, West Fresno, Enfield, New Rochelle, Lawton and Poinciana for achieving GO Elite honors in 2025!

Dr. Ryan Bailey, D.C. and The Joint Chiropractic – Odessa (TX) received the Top 1st Year Sales Award. The clinic opened on March 20, 2024 and had over $787,000 in sales in its first year of operation.

"

Seven clinics achieved GO Elite honors in 2025. Their franchisees were recognized onstage with SVP & Chief Development Officer Craig Sherwood (left) and Chief Financial Officer Scott Bowman (right).

HEARD AROUND ALIGN26

I am grateful for the recognition my clinics received and enjoyed seeing my friends also receive awards.

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CONGRATULATIONS TO OUR

2025 AWARD WINNERS Sales Achievement Awards Set the Pace for Excellence Each year, we recognize sales achievement in five categories: Bronze, Silver, Gold, Platinum and Diamond. These honors recognize dedication, consistency and top performance by clinics who are setting the pace for excellence across the system.

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66

42

Bronze Level Achievement

Silver Level Achievement

Gold Level Achievement

(sales from $750,000 to $849,999)

(sales from $850,000 to $999,999)

(sales from $1 million to $1,499,999)

Congratulations to our three Platinum Level Sales Achievement Award winners!

• Dr. Ben and Melisa Storey and The Joint Chiropractic – San Angelo (TX) • Dr. Anthony Tran, Nina Tran and Thu Nguyet Nguyen and The Joint Chiropractic – Downey (CA) • Dr. Ryan Bailey, D.C. and The Joint Chiropractic – Midland (TX)

Most Improved Awards Recognize Clinic Growth The Most Improved category spotlights clinics that made strong strides in our three core metrics from 2024 to 2025. These awards exemplify the incredible growth that’s possible for any clinic to achieve in just one year.

Congratulations to our winners!

Most Improved: New Patients

Most Improved: Total Conversion

Most Improved: Active Member Attrition

Joint Ventures, LLC

Tim Vitullo

Dr. Jason Bowers, D.C.

Family Center at Riverdale

Hixson

Dr. Kris Birkeland, D.C. accepts the award for Most Improved: New Patients for The Joint Chiropractic – Family Center at Riverdale (UT).

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Wall Township

Tim Vitullo receives the award for Most Improved: Total Conversion for The Joint Chiropractic – Hixson (TN).

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Consistency and Quality Define Patient Experience Award Winners The Patient Experience category is all about delivering a consistent, high-quality patient experience, and eligible clinics are maintaining at least an average performance across all three of The Joint’s core Patient Experience metrics. Congratulations to our winners!

New Patient Excellence

Conversion Excellence

Retention Excellence

Downey

Salinas

Vinings

Dr. Anthony & Nina Tran and Thu-Nguyet Nguyen

Dr. Joe Davi, D.C.

Anne Michaud

81.6% monthly conversion in 2025

7.3% monthly attrition in 2025

172.8 New Patients per month

Dr. Anthony and Nina Tran receive the award for New Patient Excellence for The Joint Chiropractic – Downey (CA).

Anne Michaud accepts the award for Retention Excellence for The Joint Chiropractic – Vinings (GA).

South Florida Franchisees Recognized for Marketing Excellence The Individual Recognition Award for Marketing Excellence is presented by the CSC Marketing Team to a franchisee who exhibits all around excellence in executing strong marketing programs, implementing SEO and social media best practices and demonstrates an increase in New Patients and leads as a result of their efforts.

Congratulations to Toby Hines and John Wash, the 2025 Marketing Excellence Award winners!

Long-time franchisees in the South Florida market, Toby and John’s strong focus on local store marketing has strengthened current patient relationships while also consistently bringing in new patients to their clinics. Prior to their most recent clinic opening, they generated over 1,200 leads and nearly half were the result from a strong presence at local community events.

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2025 Marketing Excellence Award winner John Wash (third from left) poses with Chief Marketing Officer Debbie Gonzalez, Dr. Joel Manion, D.C. and Chief Operating Officer Ron Stilwell.

Presidential Awards Symbolize Pinnacle of Achievement at The Joint The final award category of the evening, the Presidential Awards, spotlight individuals from across the system who embody excellence in executing The Joint’s mission and vision. The selection process is extremely rigorous with extensive discussion and careful weighing of the merits, performance metrics and contributions of each candidate.

Wellness Coordinator of the Year: Edona Ajdini, The Joint Chiropractic – Glen Ellyn (IL) Edona consistently sets a high standard for what it means to be an exceptional Wellness Coordinator. She operates with integrity, and her commitment to excellence is reflected in her attention to detail, strong follow through and high standards for patient experience. The strong trust she has built with patients is evident by an incredible 93% New Patient conversion rate in 2025.

“She is trusted by patients, respected by colleagues, and relied upon by leadership,” said franchisee Phil Olasa who nominated Elona. “Her continued growth and dedication make her an invaluable asset to the clinic and a strong representative of The Joint’s values.”

Chiropractor of the Year: Dr. Andrea Mendez, D.C., The Joint Chiropractic – Snellville (GA) Known for her analytical assessments and highly skilled adjustments, Dr. Mendez averages over 1,200 office visits per month, even treating entire families. Her bilingual skills allows her to connect meaningfully with a broader patient base, making chiropractic care more personal and more accessible.

“Dr. Mendez exemplifies what it means to be a Top Doctor — trusted by patients, respected by her peers, and deeply committed to excellence in every facet of her work,” said franchisee Joe Burum in his nomination.

Dr. Andrea Mendez, D.C. from The Joint Chiropractic – Snellville (GA) receives the 2025 Chiropractor of the Year Award.

PC of the Year: Dr. Joel Manion, D.C., South Florida In certain states, The Joint Corp. and its franchisees provide management services to affiliated professional chiropractic practices, known as PCs. Dr. Joel Manion is passionate about The Joint’s mission and imparts that passion into the support and guidance that he provides to the doctors and franchisees in his area. He emphasizes the importance of patient-centered care, and his commitment to education ensures that his team stays at the forefront of chiropractic practices.

“Dr. Manion not only enhances the practice but also reinforces The Joint’s mission of making chiropractic care accessible and beneficial for all,” said franchisee Richard Van de Steeg II in his nomination. “His passion and dedication to both his team and patients exemplify the essence of a leader committed to wellness and chiropractic excellence.”

Dr. Joel Manion, D.C. accepts the 2025 PC of the Year Award with Dr. Morgan Cark, D.C.

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ISSUE 119 | MAY 2026 | 11

Regional Developer of the Year: Brad and Lora Remington (Colorado) Brad and Lora’s leadership has solidified their region as one of the strongest in the system with consistent performance year after year. They have worked to align franchisees and ensure everyone is working together, sharing best practices and learning from one another, resulting in consistent execution, strong conversion rates and a 9% attrition across the region. “[Brad and Lora] lead with integrity, accountability, and a genuine commitment to people, creating trust, alignment, and long-term stability across the region,” says franchisee Dr. Jeremy Casagrande, D.C. “Franchise owners see them not just as developers, but as true partners in their growth.”

Brad and Lora Remington accept the 2025 Regional Developer of the Year Award.

Rookie Franchisee of the Year: Dr. Cole and Katie Young (Lawton, OK) Nominated by the RDs and FBCs and chosen by our Executive Leadership Team, this award recognizes a new franchise individual or team who has excelled in their first year of operation.

Dr. Young spent his early career as a DC in South Florida and fell in love with The Joint’s patient-centric concept.

Now, as a franchisee, he uses the training and resources he received to create a proven operational model that is generating ongoing success.

Their Lawton clinic achieved GO Elite honors by Day 50, generating over 1,000 leads through strong community engagement and active participation in local events. They continue to generate over 200 leads every month, converting about half into New Patients.

"Cole loves this industry and gives his patients what they need to love the field back! He is wonderful and meeting the patient where they are and becomes their trusted DC of choice,” said Regional Developers Kevin Stutz and Angela Gathings in their nomination.

Franchisee of the Year: Ernie Arellano (South Florida) This award recognizes the franchise individual or team who demonstrated an outstanding ability to elevate their business, staff, the brand, and their fellow franchisees in 2025.

Ernie Arellano embodies the spirit of the franchise community, frequently welcoming other franchisees and operations leaders into his clinics to observe and share operational successes and challenges. Whether hosting robust in-clinic patient appreciation events or partnering with local community events, Ernie understands the importance of local store marketing in giving back to current patients to drive retention and attracting and converting new patients.

Sanjiv Razdan and 2025 Franchisee of the Year Award recipient Ernie Arellano.

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“Ernie is a standout advocate for The Joint Chiropractic,” says Regional Developer Shane Weber in his nomination. “He is a ‘true believer’ in the mission of making chiropractic care accessible to everyone and consistently projects that passion to his team and patients.”

Welcome to Wellness: The Joint Chiropractic – Murfreesboro (TN) The Welcome to Wellness Award recognizes one clinic that elevated every aspect of the patient experience in 2025.

In addition to delivering exceptional care, the clinic also achieved among the highest overall scores in all three key patient experience metrics: New Patients, Total Conversion Percentage and Attrition.

Congratulations to franchisee Chris Kemper and The Joint Chiropractic – Murfreesboro (TN)!

97

New Patients per month

70.4% Conversion Rate

8.4% Attrition Rate

Chris Kemper accepts the Welcome to Wellness Award for The Joint Chiropractic – Murfreesboro (TN).

CEO’s Leadership Excellence Award: Paul Trindel and Chad Eads (Tennessee) Selected exclusively by President and CEO Sanjiv Razdan, this award recognizes an individual or team that lives The Joint’s mission, vision and values to the fullest extent and is impacting the brand in extraordinary ways.

Regional Developers and franchisees Paul Trindel and Chad Eads lead a team that excels in providing a high degree of support to their franchisees. They are constantly innovating to allow for more focus on the patient’s inclinic experience, and are early (L-R): Chad Eads, Alyssa Ballantyne, Michaella Bean-Snow and Paul Trindel receive the CEO’s adopters of many of The Joint’s Leadership Excellence Award from President and CEO Sanjiv Razdan. new programs and initiatives. They exhibit continued belief in the brand’s mission and vision, evident by their work to grow units within their region and continue building the brand.

Many of those clinics have been recognized as top sales performers, GO Elite honorees and high-performers in The Joint’s annual promotional campaigns.

Most of all, they are well-respected, collaborative, and a trusted resource and partner to many across the system and at the CSC.

Congratulations to our all of our nominees, finalists and award winners!

Thank you for your hard work, dedication and unwavering commitment to your patients, communities, colleagues and The Joint brand!

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ISSUE 119 | MAY 2026 | 13

BREAKOUT SESSIONS A

lign26 concluded with a half-day of Breakout and Exchange Sessions. From SEO best practices to new tools, resources and services, attendees could access up to three practical sessions that offered straightforward steps and practical ways to improve clinic operations and performance and elevate the patient experience.

•

Simple SEO to Drive New Patients: Offered three high-impact actions to improve how a clinic appears online.

•

Winning Back Unconverted Leads: How to turn missed opportunities into first visits through structured follow-up, smart lead prioritization and action-driven messaging.

•

Introduction to ProfitKeeper: ProfitKeeper is a new financial reporting platform designed to give franchisees clearer insight into clinic performance. Attendees learned how to navigate the tool to interpret their P&L and understand key indicators and improvement opportunities.

•

Attracting and Retaining Top Talent: Provided tools that help clinics strengthen workplace culture, recognize employee contributions and stay ahead of HR compliance needs.

•

Driving Growth Through Local Store Marketing: Franchisees shared how they build momentum through community presence and provided practical ideas that can help drive local growth.

•

Succeeding with Multi-Unit Management: Experienced multi-unit leaders shared the leadership structures, operational rhythms and decision-making practices that help them successfully manage multiple locations.

•

Growing What Counts: Building Active Members and Retention: Reigniting growth by delivering a consistent, exceptional member experience.

Bonus Content OBJECTIVES

Winning Back Unconverted Leads Breakout Session We're offering the content of this breakout session available to the entire system! We encourage you to review the content then apply the processes within your own clinic environment.

RE-ENGAGE UNCONVERTED LEADS

• Unconverted leads are paused revenue

Hidden Opportunities

The Patient Philosophy: Value, Believe, & Perception

• Speed + consistency = increase conversion • Message builds awareness; humans outreach close the loop • Disciplined habits drive sustainable growth

Response = Philosophy Alignment 200 UNCONVERTED LEADS PER QUARTER

CONVERT 15% = 30 NEW PATIENTS Based on the 60% NP conversion == 18 AM = $1300 in ARB per month ADDS 216 MEMBERS PER YEAR

Stays 3 months on plan = $58,500 per year in sales

• What they value → feeling better now • What they believe → care responds quickly • What they expect → convenience + accessibility • What they decide → who you are before they walk in

Stays 12 months open plan $101,400 per year in sales

Keynote Address Watch the keynote address by Dr. Ron Oberstein, D.C., former president of Life University.

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HEARD AROUND ALIGN26

The breakout sessions were engaging and packed with actionable takeaways I could bring back to my clinics immediately.

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HEARD AROUND ALIGN26

This conference felt different—in a great way.

Leadership transparency, improved execution, and clear direction made this one of the best in years.

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ALIGN26 ATTENDEES ENJOY GIVEAWAYS, RAFFLES AND MORE!

F

rom surprise drawings to crowd favorite prizes, Align26 kept the excitement going well beyond the sessions.

Throughout the conference, attendees had multiple chances to win standout giveaways including $500 Visa® gift cards and even a brand new chiropractic table. The giveaways added another layer of fun and celebration to an unforgettable week.

Three Lucky Winners Receive Two Free Nights at Talking Stick Resort Early Bird registrants enjoyed an extra perk: an automatic entry to win two free nights at Talking Stick Resort during Align26! Winners were randomly selected and revealed live on the mainstage during Tuesday’s General Session Experience.

Winners

Lauren Balko (franchisee)

Richard VandeSteeg II (franchisee)

Dr. Patrick Donnelly, D.C. (Clinic Director for The Joint Chiropractic - Canton)

DC Attendees Surprised with $500 Visa Gift Card Giveaway Our doctors make accessible chiropractic care possible for millions of patients nationwide. To say thank you for their dedication and excellent quality of care, 10 doctors who attended Align26 were surprised with a $500 Visa gift card. Winners were randomly selected and announced live on the mainstage by Dr. Steve Knauf, D.C., Vice President of Chiropractic & Compliance.

Winners

Dr. Bethaney Bradshaw, D.C.

Dr. Andrew Jordan, D.C.

Dr. Jeremy Casagrande, D.C.

Dr. Tim McKinley, D.C.

Dr. Patrick Donnelly, D.C.

Dr. Bianca Page, D.C.

Dr. Greg Graham, D.C.

Dr. Justin Tomblin, D.C.

Dr. Jacob Hall, D.C.

Dr. Matt Wiseman, D.C.

MeyerDC Returns with Chiropractic Table Giveaway Back by popular demand, MeyerDC once again delivered one of the conference’s most anticipated giveaways: a new chiropractic table for one lucky winner! As in previous years, attendees who scanned all 24 QR codes in the Partner Marketplace were automatically entered to win. The winner was selected randomly and informed via e-mail after the conclusion of Align26.

Congratulations to franchisee Adam Campos!  BACK TO TABLE OF CONTENTS

ISSUE 119 | MAY 2026 | 15

CANDID CAMERA

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HEARD AROUND ALIGN26

I truly enjoyed how organized the conference was.

Having set times to break between sessions allowed us to network, reflect, and really soak in all of the knowledge and upcoming initiatives that were shared.

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Relive Your Favorite Moments from Align26!

CLICK HERE to check out even more fun and exciting moments that were captured during our conference event! Download your favorites, share them to your social media, and don’t forget to tag @thejointchiro!

 BACK TO TABLE OF CONTENTS

ISSUE 119 | MAY 2026 | 17

Thank you to our

SPONSORS Click the logo of any sponsor to visit their webpage and learn more.

Diamond

Platinum

Gold

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 BACK TO TABLE OF CONTENTS

ISSUE 119 | MAY 2026 | 19

Clinic Openings | Congratulations!

TONY & TERESA DIGIUSEPPE Surprise, AZ Open Date: April 20

RAJA SINGH & AMIT PAWA Westbury, NY Open Date: April 23

TOTAL CLINICS OPEN: 945

JORDAN, MELISSA, MICHAEL & MORGAN VAN ROYEN Schererville, IN Open Date: April 29

FRANCHISED UNITS: 883

April’s Newsletter Discusses Popular Wellness Topics T

he April edition of our patient email newsletter was delivered to all email subscribers via Iterable beginning Thursday, April 9.

View the newsletter  This month’s edition taps into some of the most talked-about wellness topics right now, including why functional drinks are gaining popularity and how today’s sleep tools can support better rest. Readers will also find tips for staying comfortable while traveling and learn how routine chiropractic care may help the body move through stressful seasons and feel stronger, steadier, and more at ease.  Questions? Contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Tools and Resources for the System

E

ach month, we’ll share newly-available support materials and guides that have been developed by the CSC to support franchisees and clinic teams. Explore the latest resources below!

FOR FRANCHISEES:

The Clinic Local Visibility Playbook – A new guide to modern day SEO and SEM, AI’s impact on local discovery and key clinic activities that will strengthen local visibility: Download The Clinic Local Visibility Playbook  F O R F R A N C H I S E E S A N D LO CA L C L I N I C T E A M S:

Social Media Made Simple – This revised guide offers best practices for local social media strategy, content creation, community management guidelines and more.

Download Social Media Made Simple: The Local Playbook for Busy Clinics 

Download the complete list of available toolkits, user guides, and instructional webinars  20 | BACKBONE

May Content Ideas: Your Summer Starts Here

M

ay is the kickoff to a more active, on-the-go season which means your content should do more than just inform; it should get people moving. This month, lean into discovery-led, edutainment-style content that answers real questions, solves everyday pain points, and shows how chiropractic care helps people stay active and recover faster. Keep it relatable, local, and easy to understand, while highlighting how walk-in convenience and personalized care make it simple to feel better—no matter how busy life gets.

CLICK HERE for sample posts, fresh content ideas, and more! 

Clinic Spotlight: The Joint Chiropractic –Downey (CA) @thejointdowney This month, we’re spotlighting The Joint Chiropractic – Downey (CA) for their creative and community-driven approach to social media. Their content goes beyond traditional posting and actively engages patients through interactive experiences like hosting an in-clinic Easter egg hunt for the chance to win up to six free visits!

Downey also strikes a strong balance between entertainment and education, consistently blending social media trends with chiropractic-focused messaging.

Their use of trending formats helps capture attention, while their DC-led content reinforces credibility by educating followers on posture, mobility, and overall wellness. This mix keeps their content discoverable while still delivering value to their audience.

The clinic is leveraging social media as a growth tool by hosting a local giveaway tied to a follower milestone: once they reach 1,000 followers, they’ll give away 10 free visits! This strategy not only incentivizes engagement and sharing but also builds community awareness in a meaningful way.

By combining interactive campaigns, trend-forward content, and educational value, The Joint Chiropractic – Downey (CA) is a great example of how clinics can use social media to connect with their local audience while driving real results!

New Mobile App Update Offers Easier Check-In A

n updated version of the mobile app is now live in the App Store (iOS) and the Google Play Store (Android). The update includes a fix for an issue that could cause duplicate check-ins to appear in AXIS. Patients will either be notified that a new version is available the next time they open the app, or the app may automatically update, depending on their device settings.

We recommend asking patients to update to the latest version to ensure optimal performance and accuracy.

If your clinic continues to experience any issues, please submit a Mobile App Bug Feedback ticket through the IT HelpDesk so our team can further investigate and assist with troubleshooting.

 Questions? Contact Reagan Concha, Digital Marketing Specialist, at reagan.concha@thejoint.com.  BACK TO TABLE OF CONTENTS

ISSUE 119 | MAY 2026 | 21

Training Development Training Development

Local Local TLC TLC Admins: Admins: The The First First Line Line of of Training Training Support Support The Local TLC Admin is the person assigned to manage users The Learning Center at the clinic The Local TLCin Admin is the person assigned to level.

The TLC Admin role is essential to keeping manage users in The Learning Center at the clinicyour clinic’s training runningrole smoothly.

Fromtomanaging level. The TLC Admin is essential keeping your user access to maintaining accurate records, Local clinic’s training running smoothly.

From managing TLC ensure learners canrecords, complete user Admins access help to maintaining accurate Local training without delays—and that clinic leaders TLC Admins help ensure learners can completecan rely on accurate training reports. training without delays—and that clinic leaders can rely on accurate training reports.

A few key reminders: A few key reminders: 1. Local TLC Admins are the first point of contact 1.•Local TLC Admins are the first point of contact Employee self-registration Employee resets self-registration •• Password and login support Password resets and login support •• Course enrollments and un-enrollments

Course enrollments un-enrollments •• Deactivation of TLC and accounts for terminated employees • Deactivation of TLC accounts for terminated employees All clinic staff should be notified of who their local

TLC Admin is and howbetonotified contactofthem support.

All clinic staff should whofor their local TLC Admin is and how to contact them for support.

2. Keep your active user list up-to-date in TLC 2. Keep yourshould activeregularly user list review up-to-date in TLC their TLC Admins and update

user list to ensure accurate TLC Admins should regularlytraining reviewrecords. and update their user list to ensure records.

• Review activeaccurate user liststraining for accurate job titles a valid email address with matching • and Review active user lists for accurate job user titles name. and a valid email address with matching user name.

• Deactivate users who are no longer employed

the clinic.users To move user another clinic • at Deactivate who aare noto longer employed outside of your department contact at the clinic.

To assigned move a user to another clinic training@thejoint.com for department support. outside of your assigned contact training@thejoint.com for support.

For assitance with TLC Admin tasks, visit The Learning Center with FAQ TLC or refer to The Learning Center For assitance Admin tasks, visit The Quick Reference Guide for Admins in the Resource Learning Center FAQ or refer to The Learning Center section of The Learning Center.

Quick Reference Guide for Admins in the Resource section of The Learning Center.

TLC Password Resets TLC Password Resets

If you forget your password when logging into The Learning Center (TLC), click “forgot If you forget your password whenthe logging into password” link.

A reset link will bethe sent to your The Learning Center (TLC), click “forgot email. password” link. A reset link will be sent to your email.

If you do not receive a password reset email, follow these If you do notsteps: receive a password reset email, follow these steps: 1. Contact your local TLC Admin for 1. assistance Contact your local TLC Admin for assistance 2. If you do not know who your local is email training@thejoint.com 2. admin If you do not know who your local and provide thetraining@thejoint.com following: admin is email • provide Name the following: and •• Username Name Username •• Current clinic • Current clinic

New Course in TLC: Asking for Referrals New Course in TLC: Asking for Referrals

This course focuses on recognizing and responding to referral opportunities during everyday patient interactions.

When This course focuses on recognizing and responding topatients referral express positive outcomes, it creates a natural opening topatients ask for opportunities during everyday patient interactions. When aexpress referralpositive or inviteoutcomes, them to share their experience. it creates a natural opening to ask for a referral or invite them to share their experience.

Learners will observe example conversations from both doctors and wellness coordinators, highlighting how these can Learners will observe example conversations from moments both doctors be acted on inhighlighting a simple, patient-centered way. can andidentified wellnessand coordinators, how these moments be identified and acted on in a simple, patient-centered way.

To enroll, visit The Learning Center: Catalog > Business, Marketing, Operations > Operations Front Office > Asking for To enroll, visit The Learning Center:>Catalog > Business, Referrals Marketing, Operations > Operations > Front Office > Asking for Referrals

Questions? Contact training@thejoint.com.

Questions? Contact training@thejoint.com.

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THE JOINT IN THE NEWS I

n Q1 2026, The Joint’s PR Team secured earned media placements in some of the nation’s top publications, including leading lifestyle authority Martha Stewart. Here are some other highlights: •

Coverage in top-tier publications drove over 492 million views.

•

President and CEO Sanjiv Razdan was featured in a leadership-focused interview with iHeartMedia, reaching over 18 million listeners across the U.S.

•

Secured three in-clinic media visits with editors from Self, Yahoo! and Runners World, offering a first-hand clinic experience.

Martha Stewart Features The Joint in Article on Posture Dr. Dustin DebRoy, D.C., Manager of Education and Relations, is featured as an expert resource in a recent article from Martha Stewart which reached nearly 11 million readers. In the article, Dr. DebRoy discusses the impact of poor posture and easy ways to make corrections, and his perspective positions The Joint as a go-to authority. The article was syndicated by Yahoo Health News, reaching an additional 2 million readers.

Read “15 Simple Ways to Improve Your Posture and Feel Better All Day”  Yahoo Health Article Includes Expert Commentary from Dr. DebRoy Yahoo Health’s feature on hybrid mattresses features Dr. DebRoy’s insights on finding the ideal balance of comfort and support, the importance of proper spinal alignment and how sleep surfaces can directly impact musculoskeletal health. More than just a product recommendation, the article reinforces a broader narrative around whole-body care and the relevance of chiropractic care. The feature reached nearly 2 million readers.

Read “7 best hybrid mattresses of 2026, tested and reviewed”  Sanjiv Razdan Featured on iHeartMedia Podcast, Reaching 18 Million Listeners “CEO’s You Should Know” is a national podcast from iHeartMedia spotlighting influential CEOs across industries. The show features candid interviews with leaders and explores leadership, growth strategies and success stories. Earlier this month, President and CEO Sanjiv Razdan was the featured guest and discussed how The Joint is transforming the way people approach pain relief.

Listen to “CEO’s You Should Know” 

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 BACK TO TABLE OF CONTENTS

ISSUE 119 | MAY 2026 | 23

March Leaderboard Metrics Each month we highlight the performance leaders on some of our critical metrics. Find out who made the March leaderboards below!

TOP 10 ACTIVE MEMBER GROWTH PERFORMERS

AM GROWTH

AMS BEGIN

1

Clarksville IN (IN)

147

604

751

2

Red Mountain (AZ)

132

675

807

3

Parrish (FL)

117

261

378

4

Midland (TX)

95

2,248

2,343

4

Brooks City Base (TX)

95

219

314

6

Lancaster (PA)

94

69

163

7

Joplin (MO)

74

565

639

8

Flagstaff (AZ)

70

909

979

9

Wichita Falls (TX)

68

731

799

10

Orange Park (FL)

64

1,037

1,101

10

Wichita NE (KS)

64

1,115

1,179

TOP 10 NEW PATIENT PERFORMERS

TOP 10 SALES PERFORMERS

NEW PATIENTS

SALES

1

Midland (TX)

264

1

San Angelo (TX)

2

Parrish (FL)

200

2

Midland (TX)

$130,969

3

Sharyland (TX)

194

3

Downey (CA)

$130,151

4

Amarillo (TX)

184

4

Summerville (SC)

$118,567

4

Menifee (CA)

184

5

East Mesa (AZ)

$106,459

4

Fayetteville (NC)

184

6

Fayetteville (NC)

$101,795

7

Pueblo (CO)

182

7

Sparks (NV)

$101,527

7

Lancaster (PA)

182

8

Natomas (CA)

$99,901

7

East Mesa (AZ)

182

9

Pinole (CA)

$98,581

10

Fort Myers (FL)

178

10

Saginaw (TX)

$97,493

TOP 10 CONVERSION PERFORMERS

CONVERSION %

CONVERSIONS

$138,229

PROSPECTS

1

Glen Ellyn (IL)

88.2%

60

68

2

Salinas (CA)

84.3%

91

108

3

Bradenton (FL)

83.6%

214

256

4

University Town Center (FL)

82.1%

207

252

5

The Collection at Forsyth (GA)

81.7%

49

60

6

Victoria (TX)

81.0%

166

205 116

7

Sandy (UT)

80.2%

93

8

Alcoa-Maryville (TN)

79.5%

89

112

9

Cascade Park (WA)

79.4%

100

126

10

Dawsonville (GA)

78.8%

63

80

CANCELS

AMS BEGIN

TOP 10 ATTRITION PERFORMERS

ATTRITION %

1

Brooks City Base (TX)

2.5%

3

120

2

Tempe Shops (AZ)

2.6%

17

653

3

Poinciana (FL)

2.7%

3

113

4

Fort Wayne Southwest (IN)

3.2%

1

31

5

Roswell (GA)

3.4%

18

534

6

Buckhead (GA)

3.6%

17

471

7

Livermore (CA)

3.7%

25

680

8

Crocker Village (CA)

3.8%

10

266

8

Southlake (TX)

3.8%

16

425

8

Wake Forest (NC)

3.8%

20

526

TOP 10 COMP % PERFORMERS

24 | BACKBONE

AMS END

COMP %

SALES THIS YEAR $33,942

1

Lafayette CO (CO)

208.3%

2

Bartlett (TN)

147.0%

$76,679

3

Kenmore Buffalo (NY)

127.5%

$37,098

4

Clarksville North (TN)

121.1%

$45,526

5

Regency Centre (KY)

80.9%

$25,523

6

Miramar (FL)

75.4%

$51,806

7

Ocoee (FL)

75.1%

$44,486

8

Wood Village (OR)

65.3%

$28,147

9

ParkTowne Village (NC)

62.8%

$34,327

10

Chicago Mayfair (IL)

58.1%

$34,215

April Leaderboard Metrics Each month we highlight the performance leaders on some of our critical metrics. Find out who made the April leaderboards below!

TOP 10 ACTIVE MEMBER GROWTH PERFORMERS 1

AM GROWTH

AMS BEGIN

AMS END

Winston-Salem (NC)

220

728

948

2

Midtown Crossing (CA)

218

385

603

3

Lancaster (PA)

79

163

242

4

Ocala (FL)

69

824

893

5

Palmdale (CA)

56

646

702

6

Parrish (FL)

55

378

433

7

Brooks City Base (TX)

54

314

368 609

8

Valley Ranch (TX)

53

556

9

Prescott Valley (AZ)

51

548

599

10

Wichita Falls (TX)

47

799

846

TOP 10 NEW PATIENT PERFORMERS

TOP 10 SALES PERFORMERS

NEW PATIENTS

SALES

1

Midland (TX)

231

1

San Angelo (TX)

2

Visalia (CA)

190

2

Downey (CA)

$129,397

3

Ocala (FL)

186

3

Midland (TX)

$128,490

4

Fayetteville (NC)

184

4

Summerville (SC)

$115,429

5

St. George (UT)

182

5

Fayetteville (NC)

$99,492

6

Menifee (CA)

170

6

Saginaw (TX)

$99,302

7

Lancaster (PA)

168

7

Thornton Store (CO)

$98,063

8

Clovis (CA)

167

8

Lakeland South (FL)

$97,622

9

Abilene (TX)

162

9

Sparks (NV)

$97,414

10

Fresno (CA)

158

10

Pinole (CA)

$97,188

TOP 10 CONVERSION PERFORMERS

CONVERSION %

PROSPECTS

1

The Plant (CA)

87.7%

64

73

2

Bradenton (FL)

85.7%

198

231

3

Cascade Park (WA)

84.2%

96

114

4

Greenwood (SC)

84.1%

95

113

5

Cary (NC)

83.3%

10

12

6

Salinas (CA)

82.7%

81

98

7

Summerville (SC)

82.5%

175

212

8

Jupiter (FL)

82.0%

73

89

9

Sugar Hill (GA)

81.8%

36

44

10

Trinity (FL)

81.8%

139

170

CANCELS

AMS BEGIN

TOP 10 ATTRITION PERFORMERS

ATTRITION %

1

Encinitas (CA)

2.5%

8

315

2

Lakeline Market (TX)

2.6%

11

430

3

Lancaster (PA)

3.1%

5

163

3

East Cobb (GA)

3.1%

14

456

3

Tech Center (CO)

3.1%

14

454

6

Des Peres (MO)

3.3%

19

581

7

Hilltop (VA)

3.4%

18

534

8

Lone Tree (CO)

3.5%

16

458

8

Glen Carbon (IL)

3.5%

12

343

10

Sandy Springs (GA)

3.6%

19

533

TOP 10 COMP % PERFORMERS

 BACK TO TABLE OF CONTENTS

CONVERSIONS

$131,421

COMP %

SALES THIS YEAR $28,992

1

Lacey (WA)

301.9%

2

Bartlett (TN)

149.8%

$79,271

3

Lafayette CO (CO)

126.0%

$36,725 $36,733

4

Kenmore Buffalo (NY)

72.9%

5

Wood Village (OR)

70.3%

$29,178

6

Regency Centre (KY)

68.3%

$24,216

7

Miramar (FL)

64.4%

$47,523

8

Pleasanton (CA)

60.2%

$35,025

9

ParkTowne Village (NC)

59.9%

$32,399

10

Johns Creek Town Center (GA)

58.3%

$35,401

ISSUE 119 | MAY 2026 | 25