BackBone: July 2026

BACKBONE JULY 2026 | ISSUE 121

News from The Joint Chiropractic

“Buy 5, Get 1”

Wellness Sale Helps Patients Stay Committed to Care Find final results and top-performing clinics on pages 4 - 5

Remembering Long-Time Franchisee Bob Keen

The Joint Chiropractic Arrives in Rhode Island

Read more about Bob’s contributions to The Joint on pages 8 - 9.

Read more about this milestone on page 12.

July 2026 | Issue 121

CONTENTS FEATURED STORIES

4 "Buy 5, Get 1” Wellness Sale Helps Patients Stay Committed to Care 6 Upcoming Promotion Designed to Re-Engage Lapsed, Inactive Patients 8 Remembering Long-Time Franchisee Bob Keen 12 The Joint Chiropractic Arrives in Rhode Island ADDITIONAL READS

6

Social Media Spotlight: The Joint Chiropractic – Lancaster (PA) Franchisees

7

WCs

C3 Beta Pilot Launches in Over 100 Clinics Franchisees

11

DCs

DCs

WCs

Treatment Plan Pad Redesigned for Improved Patient Engagement DCs

13

Ignite Academy | Flame: Registration Now Open DCs

IN EVERY ISSUE

10 DC Profile: Dr. Nicholas Pyle

16 Tools & Resources

14 The Joint in the News

16 Chiropractic Connections

14 Clinic Openings

17 June Leaderboards

15

WC Profile: Christine Weber

Accounting Dates July 1

Royalty Draw (June 16-30)

July 16

Inter-Clinic Fee Draw/Payment (July 1-15)

July 1

Inter-Clinic Fee Draw/Payment (June 16-30)

August 3

Royalty Draw (July 16-31)

July 6

Software Fees – Tech Fee

August 3

Inter-Clinic Fee Draw/Payment (July 16-31)

July 10

Minimum Royalties – June 2026

August 5

Software Fees – Tech Fee

July 16

Royalty Draw (July 1-15)

August 10

Minimum Royalties – July 2026

 Questions? accounting.services@thejoint.com.

2 | BACKBONE

FROM

SANJIV'S DESK President and CEO, Sanjiv Razdan

Dear Franchisees and The Joint Community, Active members remain the key driver of sustainable growth across our system. Every patient who returns to chiropractic care at The Joint represents an opportunity not only to improve their health and wellness, but also to strengthen clinic performance. When we successfully bring patients into our clinics, convert them to membership, and keep them engaged in ongoing care, Active Member Growth naturally follows.

Our focus on Active Member Growth is reflected in many of the initiatives currently underway across our organization. While each serves a different purpose, they all support our ability to attract patients, strengthen conversion, and improve retention.

Most patients come to The Joint seeking relief from pain and improved quality of movement. We envisioned and developed The Joint’s Move Score™ to provide a structured, consistent, and trackable way to measure patient progress throughout their care journey. Move Score is designed to strengthen patient engagement, improve retention, and support Active Member Growth by helping patients experience and measure the benefits of continued care. When patients can clearly see and understand how their pain is improving, they are more likely to move from one-time visits into a long-term wellness routine. This month, we will begin piloting the Move Score in five clinics and look forward to sharing results.

Approximately 100 clinics have been beta testing C3, our next-generation replacement of AXIS Front Office, which was designed from the ground up with usability, intuitive workflows and an improved user experience. What makes this project especially meaningful is the collaborative approach that guided its development. Experienced AXIS users from across the system reviewed designs, validated workflows, and identified the functionality that would be most useful in day-to-day operations. We also conducted surveys, in-person discussions, and virtual feedback sessions to ensure the platform reflects the realities of how our clinics need to operate to best serve our patients.

 BACK TO TABLE OF CONTENTS

Ultimately, C3 is about helping clinic teams spend less time managing processes and more time focused on delivering an exceptional patient experience. Read more about C3 and the work behind it on page 7.

Members of the Executive Leadership Team and I recently hosted Listening Labs with franchisees in Dallas, Los Angeles and Phoenix. These in-person roundtable discussions provided a valuable forum for franchisees to share ideas, discuss opportunities, and ask questions, and the open and constructive dialogue has been tremendously beneficial. We are already identifying themes and insights that will help shape future decisions across the organization.

This week, we are extending those conversations through our first CEO Connection Call with franchisees in NFAB Zone 1. Together, our Listening Labs and Connection Calls are designed to provide a true open floor for engagement, ensuring franchisees have meaningful opportunities to share perspectives, surface challenges and help influence our path forward.

Looking ahead, the August $19 Re-Activation Promotion begins on August 3 and is designed to encourage former, lapsed and inactive patients to resume care at The Joint. By bringing former patients back into our clinics to remind them of the benefits of chiropractic care, we can create new opportunities to expand our active patient base through conversion and retention.

Thank you to our franchisees, doctors, clinic teams and regional support partners for your commitment to serving our patients and advancing our mission. These initiatives are important investments in our future, and I am excited about the opportunities they will create for our system.

Together we serve,

Sanjiv Razdan

ISSUE 121 | JULY 2026 | 3

June’s “Buy 5, Get 1” Wellness Sale Helps Patients Stay Committed to Care T

he “Buy 5, Get 1” Wellness Sale returned to offer current members a free month of chiropractic care with the advanced purchase of a five-month Wellness Plan.

New for this year’s promotion is the increased number of clinics offering “Buy 5, Get 1 Free” year-round as a simple way to secure patient commitment and revenue up front.

In March, franchisees were given the option to enable the offer as an always-on promotion, and adoption grew significantly across the system.

•

In 2025, approximately 235 clinics were offering “Buy 5, Get 1 Free” ongoing.

•

In 2026, more than 400 additional clinics opted in, bringing participation to 633 clinics systemwide.

As a result, many patients took advantage of the offer before the promotion officially began on June 1.

•

From January 14 through May 31, clinics sold 4,474 “Buy 5, Get 1 Free” Wellness Plans, generating $1.74 million in revenue.

With a substantial portion of sales occurring ahead of the promotion, the “Buy 5, Get 1” Wellness Sale still delivered a strong performance across the system.

•

The promotion generated 8,073 total purchases and produced more than $3.1 million in revenue.

•

36.9% of clinics met or exceeded their revenue goal!

•

Congratulations to Dr. Connie Thiesen, D.C. and the franchisees and clinic teams in the Southwest region which led all FBC territories in sales!

•

Congratulations to the Central North Florida region (Shane Weber, Jeff McGinty and Barry Goodman) which led all RD territories in sales!

4 | BACKBONE

Top 10 Clinic Results Rank

Clinic

Franchisee(s)

Total Sales

Total Plans Sold

1

Fort Myers (FL)

Jeff McGinty

$25,235.00

60

2

Hamlin (FL)

Kathy and Dr. Azad Bhatt

$25,060.00

65

3

Alcoa-Maryville (TN)

Kathryn and Joseph Jessie

$23,198.00

72

4

North Myrtle Beach (SC)

Alex Klaus and Jess Sagun

$22,339.00

58

5

Mishawaka (IN)

Melissa and Michael Van Royen

$21,939.00

68

6

Sevierville (TN)

Kathryn and Joseph Jessie

$20,952.00

65

7

Fresno (CA)

Dr. Daniel Rae, D.C.

$19,845.00

51

8

Cape Coral (FL)

Jeff McGinty

$18,075.00

45

9

Canton (GA)

Dan and Dorit Kjaergaard

$17,594.00

47

10

Ocala (FL)

Rita Sellers

$17,411.00

47

Targeted Marketing Campaign Drives Additional Engagement The CSC launched an integrated marketing campaign across multiple advertising channels to effectively reach eligible patients.

Here are some highlights and key metrics: •

A total of 3 custom emails were distributed to eligible patients and averaged a 14.36% open rate. Emails sent earlier in the promotional period drove the strongest engagement, which reinforces the importance of leading with high-impact communication at the start of the campaign.

•

The mobile app continues to serve as a valuable owned channel for promotions. The mobile app drove 1,031 website sessions via five messages delivered to more than 310,000 recipients, helping extend campaign visibility beyond email.

•

In total, the campaign drove 13,423 website sessions and a 42.02% engagement rate, showing that the campaign drove not only traffic but meaningful interaction with the promotional content.

By connecting with patients at the right time and with the right message, patient-focused marketing can help keep chiropractic care accessible, top of mind, and easier to continue.

 BACK TO TABLE OF CONTENTS

ISSUE 121 | JULY 2026 | 5

S

tarting on August 3, The Joint will re-introduce lapsed patients to convenient, affordable care at The Joint with an offer for a $19 single visit.

•

Promotion Start Date: Monday, August 3

•

Promotion End Date: Sunday, August 30

•

Offer: $19 single visit

•

Target Audience: Existing patients who have lapsed and not visited in recent months, including canceled Wellness Plan members, previous Package holders with no RPVs, and Walk-In Patients with no visit activity in 2026.

In-Clinic Conversion Incentive

Upcoming Promotion Designed to Re-Engage Lapsed, Inactive Patients

An additional offer will be available in AXIS to help strengthen conversion opportunities with patients who utilize the $19 single visit offer. This additional offer will not be advertised externally.

•

Conversion Incentive Offer: $45 first month with the purchase of a Wellness Plan

Additional resources, including the Promotion Guide, will be communicated prior to the start of the promotion.

Clinic Spotlight: The Joint Chiropractic – Lancaster (PA) @thejointlancaster

T

his month, we're spotlighting The Joint Chiropractic - Lancaster in Lancaster, PA for their ability to blend community-focused communication with educational and personality-driven content.

Their feed does a great job balancing clinic updates, wellness messaging, team introductions, and patient-focused content that helps followers feel connected to the people behind the clinic.

One area where Lancaster stands out is in its use of relatable, everyday wellness content. The clinic regularly shares educational posts, humorous takes on common aches and pains, and approachable messaging that helps make chiropractic care feel accessible and relevant to their local audience. This mix of education and entertainment keeps the content engaging while reinforcing the clinic's expertise.

Lancaster also does an excellent job showcasing the personality of the clinic through team highlights, office updates, and communitycentered messaging. Whether welcoming new doctors, sharing clinic news, or highlighting their commitment to patient care, their content helps build familiarity and trust with followers. Their account is a strong example of how local clinics can use social media to educate, engage, and strengthen relationships within their community.

6 | BACKBONE

C3 Beta Pilot Launches in Over 100 Clinics L

ast month, approximately 100 clinics across the system began testing the new C3 platform, the redesigned version of AXIS Front Office.

C3 was designed specifically around the Front Office workflows that are critical to clinic operations. It's built on a widely adopted, industry-standard development framework that follows established best practices for security, scalability, and maintainability. That foundation also gave us the opportunity to redesign the platform's look and feel, creating a more intuitive interface and a seamless user experience.

The design reflects deep input from the people who know these workflows best. The CSC Operations team consulted extensively with experienced Wellness Coordinators and AXIS users, along with outside user experience and user interface professionals, to ensure C3 supports how clinics actually work.

Beta test participants are actively using C3 as part of daily operations to ensure the platform will support our Wellness Coordinators. Test clinics are validating workflows, identifying issues, and suggesting areas of improvement. The C3 beta is expected to run through mid-July.

Get Your First Look at C3 Ready to preview the new look, feel and features of C3? Click one of the links below to watch a C3 Feature Feature! You must be logged into The Learning Center to access.

Watch New Patients

Watch Looking Up Patients

Watch Queue Management

Stay tuned! In the coming weeks, we’ll continue sharing these short video walkthroughs and communicate details on training sessions and more ahead of the systemwide rollout.

 BACK TO TABLE OF CONTENTS

ISSUE 121 | JULY 2026 | 7

Remembering

Bob Keen

NOVEMBER 6, 1950 – JUNE 18, 2026

T

he Joint family recently lost a cherished member of our franchise community with the passing of Bob Keen on June 18. Bob was an accomplished franchisee and respected business leader, and his commitment, passion, and generous spirit was rooted in a deep belief in the power of collaboration and shared success.

Awards & Accolades for the Keen Organization Forest Acres 2019: Bronze Level Sales Achievement 2020: Bronze Level Sales Achievement 2021: Bronze Level Sales Achievement 2021: Patient Experience Award for Retention Excellence 2022: Bronze Level Sales Achievement

Lexington 2021: Bronze Level Sales Achievement 2022: Bronze Level Sales Achievement Killian Crossing 2021: Bronze Level Sales Achievement 2022: Bronze Level Sales Achievement

Individual Awards Chiropractor of the Year: Dr. Jeff Touchet, D.C. (2021) Wellness Coordinator of the Year: Christi Shannon (2024) Franchisee of the Year: Bob and Janet Keen (2024)

"Bob was hard working, caring and had a great sense of humor. I have been blessed to share many years with him, especially at the Forest Acres location. Bob’s favorite thing to say to patients was ‘You don’t have to feel bad to feel better.’ Bob was truly one of a kind and will be greatly missed.”

- Rose Karapetyan, Wellness Coordinator

8 | BACKBONE

I met Bob 30 years ago when we were Board members for another franchise. Over the years, our friendship expanded past business and into our personal lives. Our kids were around the same age, we traveled together with our wives, and we talked several times a week like best friends do.

In 2012, David Glover introduced me to a new franchise he was investing in called The Joint Chiropractic. Neither Bob nor I had ever had an adjustment, but we knew a little about chiropractic. Only 18 clinics were open nationally at that time, and I decided to go see the only clinic open in South Carolina, owned by Mici Fluegge. I picked [Bob] up, we looked at the clinic and talked to Mici, and we both called the very few franchisees in the system. Bob was definitely worried about starting this new venture at the ripe age of 60, but we opened our first clinics in separate cities, three days apart, in December of 2012.

What Bob loved more than anything were the people in The Joint. In the early days, Bob worked his front desk every day for months not only to save expenses, but mostly to get to know the patients personally. In 2026, many of those patients are still with his clinics and he knew them, their families, their challenges and their celebrations - and they knew and loved him.

In 2024, Bob was named Franchisee of The Year. He was so humbled and proud of his organization and the people that helped him achieve this honor because, for Bob, it was always about the others in his life. Bob often said The Joint changed his life. And while there were always challenges for him to worry over, he chose to focus on the best part of The Joint - the people.

- L.S. Carper, NFAB President

There is a clichéd line that companies and employers say when they want to put their best foot forward to potential employees: “We’re a family here.” I never saw that embodied in pure truthfulness more than in Bob Keen. Throughout my eleven years working with Bob, I witnessed a man lead his business in ways that are not often seen today.

Bob saw his staff first and foremost as his family and did anything in his power to help you through whatever hard time you were facing.

That was amplified for me in 2022 when I attended my first national conference in San Diego. As I began to meet other franchisees and corporate employees, the answer was invariably the same when I told them who I worked for. “Bob Keen? I know Bob well. He helped me with…”

The relationship was always more important than the outcome for Bob. When Bob and Janet were honored as 2024 Franchisees of the Year, the standing ovation and respect Bob received were overwhelming.

Humble to the last, Bob didn’t help others to collect favors or win awards. He did it for the love of his family and friends.

In 2015, I gained a new boss in Bob Keen. Somewhere along the line I stopped working for my boss, and the majority of these years I worked for my friend. I miss my friend.

- Dr. Jeff Touchet, Clinic Director and Operations Manager for the Keens

 BACK TO TABLE OF CONTENTS

ISSUE 121 | JULY 2026 | 9

Beyond the Adjustment:

Meet Dr. Nicholas Pyle, D.C. D

r. Nicholas Pyle, D.C. began his career as an X-ray technician but realized he wanted to play a more hands-on role in improving patient outcomes.

Then, it was a simple decision to become a chiropractor. His grandmother and grandfather were both chiropractors and his great-grandfather, Dr. William Coggins, D.C., was Logan Chiropractic College’s third president for 18 years. In fact, Dr. Pyle was invited to speak and perform the ribbon-cutting ceremony at the dedication of the Coggins Education Wing at Logan when it opened in 2024.

Dr. Pyle, or Dr. Nick as he’s known to his patients, graduated from Logan in 2019 and began working for The Joint Chiropractic – Litchfield & Waddell (AZ) in July 2023.

“The Joint model opens the door for patients who might not otherwise seek chiropractic care,” he says. “It’s exciting to be part of something that reaches such a wide audience.”

Dr. Pyle has special expertise in pediatrics, pregnancy, athletes, headaches and seniors with an additional area of focus in adjusting the shoulder. Even after more than 30,000 adjustments, there is no better feeling than when a patient expresses how much better they feel after receiving care.

“Once, I adjusted a patient’s shoulder, and he said this was the first time he has been able to lift his arm over his head in seven years,” he recalls.

“Another patient said that the shoulder adjustment helped her lift her arm over her head for the first time since 1984.”

He also believes in the power of continuous learning and appreciates working alongside other chiropractors in The Joint’s open bay environment to evolve and adapt his adjustment style.

“Learning never stops for a good chiropractor,” says Dr. Pyle. “Try to work with as many different DCs as you can. Ask questions. Learn new adjustments.”

A former collegiate soccer player, Dr. Pyle spends his downtime fishing in the mountains in Arizona. He also maintains his own health and wellness through regular exercise, massage, weightlifting on a vibration plate, acupuncture, and other routines to stay in shape to help as many patients as possible.

Q&A with Dr. Nicholas Pyle, D.C. How do you build trust with New Patients?

“Most patients just want to be heard. They need someone who listens and understands their problems. After that, chiropractic is the easy part.”

How do you stay focused and engaged during high-volume days?

“Have an intentional conversation with each patient. Asking about their condition or asking about their day and how it affects their pain can make each adjustment feel new and different.”

How do you partner effectively with the Wellness Coordinator(s) in your clinic?

“The Wellness Coordinators can be the biggest tool in helping us give quality chiropractic care to the community. Communication with the WCs should be constant throughout the work day.”

10 | BACKBONE

Treatment Plan Pad Redesigned for Improved Patient Engagement Chiropractic Care Plan Relief. Recovery. Wellness.™

Patient’s Name Your Current Stage of Care

Your doctor will mark where you are today and discuss the goal for your care.

The Spine-Body Connection

I

f you haven’t already made the switch, now is the time to start using the redesigned Treatment Plan Pad which was updated to help doctors more clearly communicate a patient’s plan of care.

What’s Different

Stage 3: Wellness Proactive visits may help optimize movement, support recovery, maintain performance, and sustain results for daily function, long-term wellness, and longevity.

Your spine helps protect the nervous system while supporting movement and function throughout the body.

•

Stages of Care displayed on the front to support patient understanding of their progression.

•

A two-week calendar to help drive commitment to recommended visit frequency.

•

Dedicated lines for both next visit and re-exam dates for better tracking.

•

A new size that fits easily into the Membership Folder.

Cervical

Neck Region

Stage 2: Recovery Less frequent visits support continued pain reduction, soft tissue healing, flexibility, and stability, helping you rebuild better movement patterns and manage chronic issues.

Cervical

Stage 1: Relief

More frequent visits aim to reduce pain severity and frequency, Tied to the neck, head,calm inflammation, and restore range of motion, so movement shoulders, arms, and feels easier during acute issue management.

hands. Discomfort may contribute to headaches, Your Treatment Plan stiffness, dizziness, or Based on your exam, your doctor prescribes the following: numbness and tingling.

Mid Back

Thoracic

First:

visits per week / month for

weeks / month

Connected to the mid visits per week / month for Next: back, chest, ribs, lungs, diaphragm, and digestion.

Then: visits per week / month for Restrictions may contribute to tightness, Plan breathing discomfort, or Your Next 2 Weeks

weeks / month

Thoracic

weeks / month

digestive concerns.Your doctor will mark the prescribed days for your next visits.

Week 1:

Tue

Wed

Thu

Fri

Sat

Sun

Mon Tue Related to the lowerWeek back,2: hips, legs, knees, and feet. Limited movement Next Visit: may show up as back pain, leg pain, numbness, Next Re-Evaluation: or bladder concerns.

Wed

Thu

Fri

Sat

Sun

Lumbar

Mon

Your re-evaluation is when your doctor will review your progress and update your treatment plan.

Lumbar

Lower Back

Sacral

Additional Notes

Supports the pelvis, buttocks, ankles, feet, and overall lower body movement. Issues in this area may contribute to low back pain, leg numbness, or pelvic discomfort.

Date

To ensure consistency across clinics, the CSC has developed a companion eLearning course, Using the Treatment Plan, which provides a step-by-step walkthrough of how to effectively use the updated pad in practice.

Pelvis

Sacral

Doctor’s Signature

These updates make it easier to guide conversations, reinforce treatment plans, and keep patients on track.

Making the most of the new Treatment Plan Pad starts with both having it on hand and knowing how to use it effectively.

If you haven’t yet ordered or completed the training, take a few minutes to do both so you can confidently support your patients through every stage of care.

thejoint.com/spine © 2026 The Joint Corp. All Rights Reserved.

Take Action Order the New Treatment Plan Pad 1. Log in to Dokshop 2. Navigate to Products > Clinic Collateral + Merchandising > Treatment Bay Assets 3. Select 2026 Treatment Plan Pad. Complete the Training 1. Log in to The Learning Center 2. Select Using the Treatment Plan under Featured Courses.

 BACK TO TABLE OF CONTENTS

ISSUE 121 | JULY 2026 | 11

Expanding Access to Care: The Joint Chiropractic Arrives in Rhode Island Pictured (L-R): Dr. Jay Nieuwenhuis, D.C., Craig Sherwood (SVP & Chief Development Officer), Delma Bernardi (Wellness Coordinator), Dr. Michael Macijeski, D.C., Sanjiv Razdan (President and CEO), Sarah Perfido (franchisee), Warwick Mayor Frank Picozzi, Yosef Perfido (franchisee), Dr. Jennifer Sarkas, D.C. Nina Thorstenson (Senior Wellness Coordinator) and James Thorstenson (Facilities Maintenance).

O

n June 18, Yosef and Sarah Perfido achieved an impressive franchisee milestone by opening their second clinic in less than a year. Even more significant, however, is bringing the first clinic location into a brand new market.

The Joint Chiropractic – Warwick is the first clinic in the state of Rhode Island, and The Joint now has a clinic presence in 44 states.

“We believe deeply in the model and in the impact chiropractic care can have on people's lives,” said Yosef.

“Rhode Island is a state that deserves greater access to affordable, convenient chiropractic care, and we're proud to be the team bringing that opportunity to the community.”

The Perfidos and their team hosted a Grand Opening event and Ribbon Cutting ceremony on July 9 alongside local officials, community leaders and The Joint's executive leaders, including President and CEO Sanjiv Razdan.

“What excites us most is the opportunity to positively impact the community,” says Yosef. “We know there are people dealing with pain, mobility limitations, and quality-of-life challenges who may not currently have access to convenient chiropractic care. We're honored to be the first franchisees to bring The Joint Chiropractic into Rhode Island, and we're committed to building something that reflects well on the brand, our team, and the communities we serve.”

12 | BACKBONE

Pictured (L-R): Dr. Michael Macijeski, D.C., Sarah Perfido (franchisee) and Sanjiv Razdan (President and CEO).

IGNITE

ACADEMY ACADEMY | FLAME IGNITE

Registration Now Open!

Carry The Flame Ignite Academy | Flame is an instructor-led learning experience created by chiropractors for chiropractors.

This program was designed to provide doctors the tools to help strengthen communication, patient education and engagement skills that support the patient experience, reinforce operational excellence, and drive clinic success.

What Topics are Included?

• Building Patient Trust

IGNITE ACADEMY | FLAME

• Connecting Patient to Chiropractic

VIRTUAL SESSION

• Mastering Retention

Upcoming 2-Day Live Virtual Session

• Selling Chiropractic Solutions Who Should Attend?

Any doctor committed to improving patient outcomes, clinic performance, and long-term success.

$399 per attendee

Each live virtual session includes two live, instructor-led training days and two coaching sessions. Participants must attend both training days and a minimum of one coaching session.

Ready to Ignite Your Growth?

August Session

Secure your spot today to gain practical strategies for building trust, strengthening patient communication, navigating treatment plan discussions, and fostering long-term patient engagement. Doctors may register themselves, or clinic owners may register doctors on their behalf in The Learning Center.

Training Days: August 21 & 28 10:00 AM – 6:00 PM EST

Cost

Coaching: August 24 & 31 10:00 AM – 11:00 AM EST

To register, visit The Learning Center: Catalog > Buisiness, Marketing, Operations > Operations > DC

The Huddle Series: Episode 03 Making it Click: Teaching Through Analogies Featuring Dr. Joseph Davi In the July Huddle, Dr. Dustin DebRoy sits down with Dr. Joseph Davi, Owner and Operator of The Joint Chiropractic locations in San Luis Obispo, Monterey, and Salinas, to discuss how storytelling and relatable analogies help patients better understand their condition and the purpose of care.

To watch this episode, visit The Learning Center: Catalog > Business, Marketing, Operations > Operations > DC > Huddle Series

Questions? Contact training@thejoint.com.  BACK TO TABLE OF CONTENTS

ISSUE 121 | JULY 2026 | 13

THE JOINT IN THE NEWS R

ecent PR coverage for The Joint has focused on trending wellness topics, including addressing pain associated with tech neck, mattress selection and healthy aging. Read the highlights below!

Men’s Journal Exclusively Features The Joint in Article on Tech Neck Dr. Dustin DebRoy, D.C., Manager of Education and Relations, is featured in a dedicated story on alleviating tech neck pain. This timely and highly relevant topic continues to gain traction across health, lifestyle and workplace wellness media, and Dr. DebRoy’s inclusion as the sole expert resource reinforces chiropractic care’s role in proactive wellness and spinal health. The article generated over 16 million online views and was syndicated to more than 22 additional outlets.

Read “A Chiropractor Reveals the One-Minute Exercise that Destroys Tech Neck Pain Fast”  Dr. DebRoy Offers Expertise on Healthy Aging for Men’s Journal Article Men’s Journal also called on The Joint to provide expert commentary for an article on movement strategies to maintain mobility, balance and overall quality of life as we age. Dr. DebRoy provides actual exercises designed to reduce stiffness in men over 50, and his insights position chiropractic care as an important factor in supporting long-term movement, flexibility and overall wellbeing. The article reached over 16 million online readers and was syndicated to more than 22 additional outlets.

Read “Chiropractor Swears by This ‘Humbling’ 9-Move Routine That Outperforms Static Stretching for Men Over 50"  Yahoo Health Includes The Joint in Article on Mattress Selection Sleep remains a priority focus for both consumers and media and a recent article from Yahoo Health included previously shared insights from Dr. DebRoy on selecting the best queen-sized mattress. Notably, he is the only expert featured representing the musculoskeletal health and mobility space. The article reached more than 1.9 million online readers.

Read “The best queen mattresses of 2026: The beds our testers actually wanted to keep" 

Looking for content for your local social media pages?

Share stories from our Newsroom and make sure to follow The Joint Chiropractic on social media, such as LinkedIn. Like, comment and share our news and stories to amplify our brand.

Clinic Openings | Congratulations!

JOSHUA LEW Norwalk, CT Open Date: June 11

TOTAL CLINICS OPEN: 941

14 | BACKBONE

YOSEF & SARAH PERFIDO Warwick, RI Open Date: June 18

FRANCHISED UNITS: 896

Where Care Begins: Getting to Know

Wellness Coordinator Christine Weber F

or Christine Weber, chiropractic care is more than a profession. It’s a significant part of her own life experience.

“I was a patient at The Joint first,” she shares. “I have fibromyalgia and was injured years ago. Other doctors wouldn’t listen to me, but my chiropractor did. It took me two years to walk again, but chiropractic is what healed me.

I share my experience with patients because it's important that they know I’m not just trying to sell them something but that I believe in it with every fiber of my being.”

That experience continues to shape her approach to patient care, but Christine’s professional life has always centered around caring for others.

Before working as a Wellness Coordinator at The Joint Chiropractic – Bonney Lake (WA), Christine’s background spanned ministry, healthcare support and hairstyling, and she has held leadership positions, including overseeing more than 30 staff members.

“Serving people is what I was created to do,” she explains. “When you see the heart of people, it’s easy to have compassion, respect, and honor toward the ones you serve.”

“I can't say enough about how enthusiastic and involved she is in every aspect of clinic operations to make our business successful and, at the same time, help people genuinely,” says franchisee Dr. David Lee, D.C. Christine’s focus on creating an environment that feels welcoming and supportive has contributed to notable growth in active members, conversion, and new patient visits. Another defining strength is her commitment to continuous improvement.

She’s known for her curiosity and thoroughness, often taking the initiative to conduct deep research to stay informed, prepared and ready to support both her team and her patients.

Christine brings energy, attention to detail and a belief that every interaction matters.

“It’s our job to help heal them: mind body and soul,” she says.

“Be excited about your day. Be excited about the people coming through your door.”

Outside of the clinic, Christine is newly married and loves spending time with her family, including her husband, children and grandkids. She is a huge football and MMA fan and enjoys singing and writing music.

“Every single person that walks through your door deserves your best! Your greeting and smile sometimes change their whole world.”

– Christine’s advice to a new WC

 BACK TO TABLE OF CONTENTS

ISSUE 121 | JULY 2026 | 15

Tools and Resources for the System E

ach month, we’ll share newly-available support materials and guides that have been developed by the CSC to support franchisees and clinic teams. Explore the latest resources below!

F O R F R A N C H I S E E S , WC s , D C s :

Updates to Manuals Now Available – The Operations Manual, WC Manual and DC Manuals have been updated to reflect all process and policy changes for the pricing initiatives that took effect on June 29.

Download Operations Manual  Download: WC Manual  Download: DC Manual  July’s Social Media Resource Guide – Ideas, themes and recommended content for local social media posting and engagement.

Download: Social Media Resource Guide: July 2026  August’s Social Media Resource Guide – Ideas, themes and recommended content for local social media posting and engagement.

Download: Social Media Resource Guide: August 2026  Download the complete list of available toolkits, user guides, and instructional webinars 

Chiropractic Connections: Building the Brand Across the Country Upcoming Events If you are interested in assisting at an event, please contact careers@thejoint.com.

Event

Location

Dates

FCA National Convention & Expo

Orlando, FL

August 13-15

Life University Vision Extravaganza

Atlanta, GA

September 17-19

Parker Seminars Dallas

Dallas, TX

October 2-4

FCA Southwest Regional Convention & Expo

Charlotte Harbor, FL

November 20-21

Participating in a Local or Regional Chiropractic Event?

If you are a franchise organization or Co-op that is partnering with a professional chiropractic event in your area, email communications@thejoint.com with the name and date of the event for the opportunity to be featured in an upcoming issue of BackBone!

16 | BACKBONE

June Leaderboard Metrics Each month we highlight the performance leaders on some of our critical metrics. Find out who made the June leaderboards below!

TOP 10 ACTIVE MEMBER GROWTH PERFORMERS

AM GROWTH

AMS BEGIN

AMS END

631

927

1

Prosper (TX)

296

2

Trinity (FL)

155

834

989

3

Sugar House (UT)

92

840

932

4

Springfield Southeast (MO)

52

1,112

1,164

5

Cactus 303 Prasada (AZ)

50

98

148

6

Wichita Falls (TX)

44

864

908

7

Warwick (RI)

43

0

43

8

Mishawaka (IN)

40

839

879

8

Caldwell (ID)

40

485

525

10

Fort Lauderdale (FL)

38

519

557

TOP 10 NEW PATIENT PERFORMERS

TOP 10 SALES PERFORMERS

NEW PATIENTS

SALES

1

Midland (TX)

225

1

San Angelo (TX)

2

Odessa (TX)

188

2

Midland (TX)

$129,328

3

Springfield Southeast (MO)

185

3

Downey (CA)

$127,192

4

Turlock (CA)

164

4

Summerville (SC)

$127,192

4

St. George (UT)

164

5

Natomas (CA)

$110,022

6

Visalia (CA)

163

6

Fresno (CA)

$105,237

6

Sharyland (TX)

163

7

Fayetteville (NC)

$104,239

8

Downey (CA)

159

8

Sparks (NV)

$103,936

8

Fayetteville (NC)

159

9

Thornton Store (CO)

$103,047

10

Ocala (FL)

157

10

Menifee (CA)

$101,315

TOP 10 CONVERSION PERFORMERS

CONVERSIONS

PROSPECTS

1

Salinas (CA)

92.9%

104

112

2

Alcoa-Maryville (TN)

90.4%

150

166

3

Hampton (VA)

89.7%

70

78

4

Sugar Hill (GA)

88.3%

53

60

5

Pearland Parkway (TX)

87.5%

63

72

6

Bradenton (FL)

86.7%

182

210 200

7

Summerville (SC)

86.0%

172

8

Monterey Park (CA)

84.3%

43

51

9

Goodlettsville (TN)

83.9%

52

62

10

Dacula (GA)

83.8%

62

74

ATTRITION %

CANCELS

AMS BEGIN 311

TOP 10 ATTRITION PERFORMERS 1

Encinitas (CA)

2.6%

8

2

Schererville (IN)

3.2%

2

62

3

Lone Tree (CO)

3.6%

16

449

3

Southlake (TX)

3.6%

15

420

5

Colorado Mills (CO)

3.7%

15

402

6

Arlington Highlands (TX)

3.8%

33

872

7

Des Peres (MO)

3.9%

23

593

7

Moon Valley (AZ)

3.9%

32

822

9

East Cobb (GA)

4.1%

19

458

10

Canton Crossing (MD)

4.2%

16

385

TOP 10 COMP % PERFORMERS

 BACK TO TABLE OF CONTENTS

CONVERSION %

$130,680

COMP %

SALES THIS YEAR

1

New Rochelle (NY)

197.1%

2

Pueblo (CO)

155.1%

$46,867 $75,841

3

Bartlett (TN)

142.0%

$78,067

4

Wood Village (OR)

117.7%

$30,924

5

San Luis Obispo (CA)

110.1%

$33,385

6

ParkTowne Village (NC)

99.2%

$38,529

7

Denham Springs (LA)

90.5%

$56,883

8

Hoover (AL)

90.4%

$23,034

9

Lacey (WA)

85.9%

$29,758

10

Enfield (CT)

74.3%

$35,252

ISSUE 121 | JULY 2026 | 17