WELCOME TO THE JILLY ACADEMY BOX! It’s a new year and with that comes a rejuvenated spirit! It’s an opportunity to start fresh, get after your goals with a new found energy and set up some new routines. I want to congratulate you for investing in yourself and setting yourself up for success so that you can tackle your goals this year! The Jilly Academy Box is here to support your beautiful journey of advancing your knowledge, reaching new heights and by simply helping you create your own unique magic all while keeping you focused, organized and comfortable along the way. Team Jilly Academy and Team Jilly Box are beyond thrilled to have partnered up to curate this Box filled with tools to help inspire and motivate you this season. Don’t forget to share your photos with us by tagging @thejillyacademy AND @thejillybox so we can see how all of these incredible items are fitting into your routine!
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A SPECIAL MESSAGE TO OUR ALUMNI COMMUNITY WOW! What a ride it has been since we launched our online courses back in the Spring of 2021. The Jilly Academy community has grown so much and with that came the enormous amount of love, support and positivity! While we may all be on different paths and timelines, together we are chasing after our dreams. From our team to you, we are so unbelievably proud of everything you’ve accomplished and everything you are working towards. We know this journey has its ups and downs, but it is SO worth it! Thank you for allowing us to be a part of your journey.
TAG US!
Be sure to keep us in the loop tag @thejillybox and #TheJillyBox, @thejillyacademy and #TheJillyAcademy
@breanneallarie
@influencemediaco
@purposeinview
@rachel.dyan.webdesign
@reannamaitland
@rikkibanks_
@shorestyleliving
@sprinkleandwhisk
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UNBOX WITH JILLY! I am so excited for you to unbox your Jilly Academy Box contents with me before we share this video with anyone else! Make sure to give the QR code below a scan with your phone to bring your unboxing experience to life. Follow the steps outlined here and let me guide you through the items within your Jilly Academy Box and explain why I love them so much.
1. Open the camera on your phone.
DID YOU KNOW?
82% of the brands featured in The Jilly Academy Box are women owned and operated!
82% of these brands are also Canadian owned and operated!
20% brands are BIPOC or minority owned and operated
2. Hover your camera over the QR code here. 3. Open the link to the video. 4. Press play and let’s unbox the Jilly Academy Box together!
40% of products are made in Canada.
70% of products in this box are vegan
GIVING BACK WITH THE JILLY ACADEMY BOX Each quarter The Jilly Box donates a portion of all proceeds to a local cause that is dear to our hearts. We can only do this because you are here, supporting us and believing in our purpose and intention. You play a fundamental role in the change we make in the world! Thank you SO much!
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Q&A
Q A &
WI TH JI L LY
The Jilly Academy Courses encourage you to grow and get out of your comfort zone, and along this journey we often forget to reflect on how far we’ve come and how much we’ve accomplished. The Jilly Academy Team wanted to do a fun Q&A that gave me the chance to do just that! I took a moment to reflect on my journey and I encourage you all to do the same! 6 | J I L LY AC A D E MY
A T I P T O GE T OV E R I M P O S T O R S Y N D RO M E : Rethink how you will respond to failure or a mistake. Both are inevitable in life but what you can control is how you respond to them to help avoid impostor syndrome in these moments. Take a breath and think about the learning value and what you can gain from this experience instead of fixating on where you fell short. In doing so you’ll have the mindset to continue on in a positive and encouraging light. When all else fails, just remember, as Wayne Gretzky says, “You miss 100% of the shots you don’t take”.
S O M E T H I NG I ’ M PROU D OF: I am so extremely proud (and humbled!) that so many have trusted me to share my personal journey with them via The Jilly Academy. I am truly grateful that I am able to provide insight on what I’ve learned about entrepreneurship through my own ups and downs over the years. It’s humbling and inspiring to be able to turn my experiences into lessons for those who wish to chase their wildest dreams. I cannot wait to see what the future holds!
S O M E T H I NG I ’ M I M PROV I NG ON: That work/life balance. I feel as though this is a pain point for many entrepreneurs out there and it’s much easier said than done but I am trying REALLY hard to find that “perfect” split and set those boundaries. A couple of years ago I made the decision to take Fridays off to spend more time with Leo and Annie and it’s been a game changer. We call these days “Free For All Fridays” and it’s a dedicated day where we can wake up slowly, spend time cuddling and have some fun together with no timelines or to-do’s. I also decided to take this past summer off since it was the last year before Leo started Kindergarten and I am so grateful I made that decision. We made so many incredible memories and spent most of our days poolside soaking up the amazing Okanagan sunshine!
M Y FAVOU R I T E M O M E N T W I T H T H E J I L LY ACA D E M Y S O FA R : To follow along with everyone’s journey throughout the courses. It’s so incredible to see the Alumni making Jilly Academy changes in their businesses and taking those leaps of faith, no matter how big or small they may be.
ON E OF M Y G OA L S F O R 2 0 2 2 : To continue to make strides toward, and in alignment with, our mission statement; “To become a globally respected and loved lifestyle brand that prioritizes giving back and feel good practices while continuing to bring together all that life has to offer in a beautiful and creative way.” J I L LY B OX .C O M | 7
THE MAKERS
BRUNETTE THE LABEL
UNITING GOAL SETTING BABES The long awaited collegiate style apparel for The Jilly Academy is finally here thanks to Brunette the Label. Our team has had the pleasure of working with BTL for past Jilly Boxes and other fun projects, that’s why we felt it was fitting to connect for this next venture too! We wanted you all to get the chance to know a little bit more about and get inspired by this awesome brand, so we talked to Megan Carroll, Operations Assistant at Brunette the Label. Let’s dive right in!
Photos top left to right: Megan Carroll, Miriam Alden, Brunette the Label models
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HOW DID BRUNETTE THE LABEL START? Brunette the Label was founded by Miriam Alden in 2014. Miriam originally created our signature "Brunette" sweatshirt as a marketing tool to promote her existing business, Brunette Showroom. She started printing small units after customers expressed interest in the design, and the brand organically grew from that point! We are excited to share that we are now carried in over 700 stores across North America, and have recently elevated our brand to include a new collection of Ribs, Knits and recycled Plaid Shirt Jackets! We have many new and exciting things in the works for SS22 that we can't wait to share.
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WHAT IS THE STORY BEHIND THE ‘BABE’ DEFINITION? We set out to create a movement by changing the definition of the word babe. Being a Babe has nothing to do with appearance and instead focuses on how a person acts and how they treat others. Our goal is to create a community of babes that are empowered to cultivate what’s good in themselves and those around them.
Babe [beyb] n. A person who always assumes positive intent, goes out of their way to uplift others and focuses their personal energy on growing what is good in the world.
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HOW DOES ‘BABES SUPPORTING BABES’ TRANSLATE INTO THE WAY THE PEOPLE AT BTL LIVE AND WORK? Our vision and value system were really important to Miriam when she launched the company, and we aim to live the Babes Supporting Babes lifestyle in our professional and personal lives. Babes Supporting Babes is our company mantra, it's something we revisit in every aspect of the business from how we interact internally to our customer service values.
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HOW DO YOU SUPPORT YOUR TEAM TO SET GOALS AND KEEP FOCUSED TO ACHIEVE THEM? Brunette the Label has a very collaborative work environment, and we all work very closely. We are always working on cross-team projects and everyone is involved in as many avenues of the business as possible. Miriam has cultivated an environment that truly allows for growth within the company. Many people on the team have created their own roles and grown into positions that didn't exist before, allowing us to be responsible for our own growth with Brunette the Label.
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IF YOU COULD SHARE A TIP ON HOW TO CREATE A GREAT PRODUCT THAT YOUR CUSTOMERS WILL LOVE, WHAT WOULD IT BE? Quality is very important to us. We aim to create pieces that will live in your closet forever, and that you can pass down to the next generation. We use social media as a sounding board because feedback directly from our customers is invaluable. We show a ton of behind-the-scenes moments including our weekly design meetings. Taking our community behind the scenes with us not only builds excitement but also gives our customers an opportunity to interact with us. We're constantly using polls and question stickers to learn more about what our customers think. Social media has given us true two-way communication with our customers and we are always asking for their feedback and input. This allows us to take their feedback into account and make changes to our fit, know which styles they love the most, and even help us decide on fonts and graphics.
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WHAT DOES IT MEAN TO WORK WITH THE JILLY ACADEMY IN CREATING THEIR FIRST-EVER COLLEGIATE APPAREL? We have always been a fan of Team Jilly and have loved working with the team on past projects, and it's been so special to help bring The Jilly Academy vision to life. We are always so excited about working with another female-founded, Canadian company that aligns with our values and vision system. This collaboration is extra special because we were able to work with Jillian on a custom fit that's unique to The Jilly Academy for not just one but two products! We can't wait for you to try out our new version of the Big Sister sweatshirt and our classic Baseball Cap. It's been such a fun experience to collaborate with Team Jilly on this project!
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WHAT DIFFERENTIATES BTL LEISUREWEAR IN THE MARKET? Our goal is not only to create the coziest pieces but also to create a movement of like-minded people. Our clothing is an experience, and it's always so exciting to see our community connecting with each other while wearing our pieces. THANK YOU! We're so excited about this launch with The Jilly Academy and The Jilly Box, and we hope you love the pieces as much as we loved creating them! #BABESSUPPORTINGBABES
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STYLE
TIPS FROM THE JILLY ACADEMY:
HOW TO STYLE A FLAT LAY
W
hat is a flat lay you may ask? Flat lays are images taken from
a birds-eye view that are stylized to showcase a variety of objects. The goal is to show your hero item in the most elevated way possible AND to incorporate your branding for a seamless flow among your content creation. We have put together some of our favourite tips on how to style beautiful flat lay shots to create a gorgeous photo. Don’t forget to use The Jilly Academy Preset Bundle for consistent editing throughout your imagery (found in our Campus Store)!
USING THE
ROSÉ LOVE PRESET
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USE PROPS AND COLOURS THAT MAKE SENSE Make sure you are keeping branding top of mind when you are choosing colours and props for your photoshoot. Flat lays are a great way to compliment branding throughout your content through pops of your brand or business’ colour palette. TIP: plan these props ahead of time so you are properly organized and can make the most out of your photoshoot day!
BE MINDFUL OF NEGATIVE SPACE The goal of a flat lay is to create a nice visual flow for the eye to take in all the stylistic parts of your photo. To avoid overwhelming the eye, include negative space throughout your layout! Negative space refers to the space between or around the objects in the layout, also known as white space. Don’t be afraid to play around with the hero item (aka the focal item of the shoot!) and stylistic props as you take some shots!
UTILIZE NATURAL LIGHT Set up your flat lay near a window or in a shady spot outside to avoid unwanted harsh lighting that creates too many shadows and colour casts. TIP: A reflector can definitely come in handy to maximize that natural lighting in your image too! A white Sintra board can help wonders and is super durable to serve your content creation for years to come!
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I NSI D E TH E BOX
N U RT U R E YOU
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BRUNETTE THE LABEL Jilly Academy Big Sister Crew Neck Sweatshirt The Big Sister Crew Neck Sweatshirt fits oversized with a raglan sleeve, this fit has been customized by Jillian to be a little shorter than the usual BTL fit, hitting around the high hip. We recommend sticking true to size for that perfectly oversized look. Our signature cotton and polyester fleece blend will keep you cozy all day, every day. Crew neck Price: $119 CAD brunettethelabel.com @brunettethelabel
The Jilly Academy Baseball Cap The Jilly Academy Baseball Cap features the “JA” embroidery and our 100% cotton cap comes with an adjustable slider so it fits just right. Cap Price: $36 CAD
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GOAL CHASERS Jilly Academy Goals - 3 Month Goal Setting Planner The Jilly Academy Goal Setting Planner is a vegan leather, full colour, 3 month goal setting planner. This planner features our signature goal setting system and a few custom tools designed just for this Jilly Academy version! It also includes some adorable custom stickers in the back! Price: $59 CAD teamgoalchasers.com @thegoalchasers
GLASS LADDER & CO. Marilyn Mini The Marilyn Mini is a small portfolio clutch designed to keep you organized on the go! With space for a notebook, planner or tablet, you can have all of our favorite essentials with you, organized and in style! Price: $100 CAD glassladderco.com @glassladder
LAID BACK SNACKS Wooster Sure Almonds Pip pip and tally ho old chap! Worcestershire Sauce was invented in England in the 19th century in Worcestershire England. You may have had it before on your deviled eggs, or in your Caesar cocktail. Hear ye, hear ye — we bring it to you now lovingly roasted on our nutrient-rich almonds. Enjoy all the antioxidant and blood pressure benefits of snacking on almonds, now with the jolly good savoury taste sensation of Worcestershire Sauce. Price: $7 CAD laidbacksnacks.com @laidbacksnacks 16 | J I L LY AC A D E MY
LAND OF DAUGHTERS Coconut Soy Candle Fill your space with the delicious scent of lemon and vanilla courtesy of this 8oz coconut soy wax candle with a burn time of up to 50 hours. This candle is handmade in Calgary, Alberta, Canada with 100% coconut soy wax and a lead free cotton wick. Made from premium, phthalate and paraben free fragrance oils, this candle is vegan, cruelty-free, and also petroleum free. Price: $30 CAD landofdaughters.com @landofdaughters
LOGIIX Piston Power 6000 Power Bank The LOGiiX Piston Power 6000 is a high capacity 6000mAh power bank which can charge most smartphones up to 3.5 times, or tablets up to 1.5 times. With a built-in LED battery indicator, you know exactly how much juice you’ve got left and the built-in smart charging technology auto-detects your device for the most efficient amount of power. Price: $35 CAD logiix.ca @logiix
TALLU & CO. FOCUS Roller The FOCUS Roller is designed to help you take on the day. Roll on your temples, neck, wrists and BREATHE! This Roller features a beautiful blend of peppermint oil, eucalyptus oil, and a touch of Ylang Ylang oil. Price: $18 CAD tallu.ca @talluco
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WITHINUS
THE KNOTTED B Bow Scrunchie A neutral ditsy floral bow scrunchie made from eco-friendly organic cotton sateen. This scrunchie has the same base as your traditional scrunchie, but with a bow detail. The bow can be removed, making it versatile for days in which you just want a casual scrunchie, or days in which you want to add an extra fun touch to your everyday hair style. These also look just as cute, worn on your wrist. Price: $16 CAD theknottedb.com @theknottedb
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ReHydrate + TruMarine™ Collagen withinUs ReHydrate™ + TruMarine® Collagen is a premium electrolyte drink mix, available in two organic flavours - Lemon & Tropical. Our electrolyte minerals are carefully selected to ensure superior quality and absorption. We pride ourselves on sourcing high quality, real ingredients that will help you maximize hydration and enhance overall wellness. Reach your best performance. Take withinUs ReHydrate™ + TruMarine® Collagen to fuel a workout, help alleviate jet-lag, recover after sweating or illness, as these can all lead to electrolyte imbalance and ultimately, dehydration. Price: $30 CAD withinus.ca @withinusnatural
add on
THE JILLY ACADEMY COURSE WORKBOOKS The Jilly Academy courses have been designed with your learning experience in mind, and each course includes a comprehensive workbook containing exercises, case studies, definitions and additional learning activities to enhance the video modules or is the perfect valuable resource for your own transformative journey! There is something so nostalgic about handwriting
your thoughts, ideas, and dreams and having a place to look back and add notes when you experience new levels of growth! No matter what stage of building your passion you are in, these Workbooks will be your source of inspiration, help you discover what your next steps should be, and overall send you down a path of creating your own magic.
Course One: The Brand Strategy Course Two: The Content Creator Course Three: The Growth Accelerator
Price Bundle: $150 CAD
campusstore.jillianharris.com @thejillyacademy
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LIFESTYLE
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TIPS FOR OPTIMAL PRODUCTIVITY With a new year comes the opportunity to set up some new routines and healthy habits to help support our goals. I’m sharing my favourite productivity tips to help get you in the right head space for starting this year off right!
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START YOUR DAY WITH A MOMENT TO YOURSELF
Whether you take an hour or five minutes to yourself every morning, incorporating this moment into your routine will help bring focus to the day. Take a deep breath, grab your FOCUS roller, think about something you are grateful for, and remind yourself that you GET to take on the day! Creating a routine that gets you excited to wake up in the morning and in a great head space to conquer the day!
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SET BOUNDARIES
Saying no to others sometimes just means you’re saying yes to yourself. Setting up boundaries can help ensure that your cup stays full. Know your worth and your limits to avoid burnouts. Protect your energy and prioritize YOU. When you take care of yourself then you have the capacity to also help those around you, your cup will be overflowing!
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PRIORITIZE YOUR DAY
I think we say this almost every day here at Team Jilly, but sometimes there are just never enough hours in the day to get everything done! We believe that scheduling your top priorities at the beginning of your day ensures that you give yourself the time and attention they require. This is what we like to call “time blocking” your day! Tip: keep a notebook at your work station for those random thoughts/tasks that could pop up in your mind throughout the day. Write them down and leave them until you’ve completed your current task!
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HAVE A DEDICATED WORK SPACE
With so many of us working from home, it is crucial to have a dedicated work space to ensure there are minimal distractions. Create a space that you feel inspired and comfortable in, surround yourself with your favourite colours and mementos that will motivate you throughout the day. Don’t forget to light your Land of Daughters lemon and vanilla blend candle for the ultimate work atmosphere! Tip: we love a good vision board to keep your goals top of mind!
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TAKE A BREAK
So many of us are so immersed in the hustle and bustle that we forget that being productive can also mean taking a break! Yes, breaks are productive too! Don’t lose sight of your self care to ensure your body, mind and soul have time to recharge. Take a moment to stretch throughout the day, drink your water (with your ReHydrate™ + TruMarine® Collagen), eat some yummy food (like your Wooster Sure Almonds) and step away from the screen!
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SET UP YOUR CALENDAR
Being able to actually ENJOY your time off on your weekends, what a thought! Something I do to help with this is that I set up my calendar for the following week on Fridays! This puts my mind at ease that come Monday I won’t be frantically making a to-list, miss some important tasks, or most importantly feel overwhelmed!! Make sure to fill in your Goal Setting Planner to help nurture your dreams! 22 | J I L LY AC A D E MY
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SOAK UP THAT NATURAL LIGHT
Oh the wonders that natural light can do for the soul. Make sure your work station is near a window, and if this isn’t possible make sure your breaks incorporate natural light in one way or another. Go outside, read near a window, enjoy your coffee on your porch in your cozy Jilly Academy sweater, whatever the case may be soak up that natural light!!
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PERSONAL TIME
Productivity doesn’t have to just relate to the business side of things, it can also pertain to your personal time. Don’t wait for the weekend to enjoy yourself and do things you love, make the most out of your personal time throughout the week! This will in turn help with your work-life balance, so watch that show you’ve been itching to watch, go to that spin class and rock your Jilly Academy baseball cap, or reconnect with that friend you’ve been rescheduling on!
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STAY ORGANIZED
We know that the majority of you have SO much on your plate, so that’s why staying organized is so important to make sure nothing gets forgotten! So put that scrunchie around your wrist for when you mean business and get your hair out of your face, pack up your Marilyn Mini organizer with all the necessities, and charge up your power bank so you’re ready for where the day takes you!
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-J I L L I A N H A R R I S
L E T ’S C O N N E C T jillybox.com • @thejillybox jillyacademy.jillianharris.com • @thejillyacademy