

![]()


November 2024

Pieces of Coverage
Total number of online, o ine and social clips in this book
1.944B
Total Audience Year to
Date
A rolling sum of consumer impressions for all outlets featuring TJB coverage in 20…
554M
Audience
Combined total of publicationwide audience gures for all outlets featuring coverage
Total # of Hits Year to Date
A rolling sum of coverage hits for all outlets featuring TJB in 2024updated monthly
TJB x Timex GMT Emerald Watch:
aBlog to Watch - 464,725
Gear Patrol - 3,162,176
Yahoo - 395,772,385
HiConsumption - 377,626
Acquire - 54,385
Men’s Journal - 6,934,128
Yahoo - 395,772,385
Maxim - 399,365
The Manual - 480,560
Yahoo - 395,772,385
stupidDope - 80,493
Field Mag - 98,040
Joe’s Daily - 15,915
DuPont Registry News - 470,573
TJB x Timex GMT Emerald Watch - continued:
Uncrate - 486,074
GearJunkie - 1,544,225
Inside Hook - 648,365
IMBOLDN - 48,397
Valet - 78,168
Men’s Gear - 33,046
HiConsumption - 377,626
Cool Material - 187,283
Wrist Watch Review - 10,323
Two Broke Watch Snobs - 132,049
When I Have More Money - n/a
City Magazine - 537,752
Preberi.si - 5,190
Yahoo - 395,772,385
TJB x Timex GMT Emerald Watch - continued:
Indulgexpress 130,627
Shop-Eat-Surf - 28,502
SGB Media 65,636
Malakye - 22,769
Endurance Sportswire - 20,226
Outdoor Sportswire - 8,305
The Bolen:
HiConsumption - 377,626
IMBOLDN - 48,397
Cool Material - 187,283
Wrist Watch Review - 10,323
Acquire - 54,385
IMBOLDN - 48,397
Endurance Sportswire - 20,226
Death & Co Collab:
Gear Patrol - 2,961,306
Yahoo - 395,772,385
The Palmer Clear:
Forbes - 94,326,403
Gear Patrol - 3,162,176
Men's Health - 13,298,703
HiConsumption - 377,626
HiConsumption YouTube - 99,100
The Gadgeteer - 175,189
Garden & Gun - 555,876
Gear Patrol - 3,162,176
Style of Sport - 550
HiConsumption - 377,626
Individual Product Coverage:
The Barnes - Gear Patrol - 3,162,176
The Burwell - Inside Hook - 648,365
The Carter - IMBOLDN - 48,397
The Carter - Travel + Leisure - 12,692,638
The Folsom - Knife Informer - 56,262
The Kline - Gray’s Sporting Journal - 31,511
The Ellis - Gear Patrol - 3,162,176
The Ellis - Road & Track - 2,400,760
Individual Product Coverage:
The Elko - Men’s Health - 13,298,703
The Elko - Yahoo - 395,772,385
The Redstone - Cool Material - 187,283
Alder Bead & Lanyard - Bless This Stu - 123,003
Alder Bead & Lanyard - TrendHunter - 518,698
Brand Features:
BoardsportSource - 15,129 Brand Mentions:
Gear Patrol - 2,961,306 Gear Patrol - 2,961,306 Men's Journal - 6,934,128
The Midland - HiConsumption - 377,626
The Warrick - Airows - 30,278
TJB x Alder Hatchet - Explore Big Sky - 26,567
TJB x Alder Hatchet - Outside - 4,035,772
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