nuBest Salon & Spa a cut above the rest

Parlor celebrating 50 years servicing clients near and far

In the 1990s, Mazzei collaborated with the former creative director of the salon’s color department, Leland Hirsch, to create ARTec, a line of hair care products. The line was later acquired by L’Oreal, the world’s largest cosmetics brand.

In the early years, Mazzei started his expansion strategy, breaking through walls to incorporate adjacent spaces into the salon. This allowed for the creation of a separate color department and spa area.

Mazzei has become known for his innovation and staying ahead of industry trends. This intuition led him to hire architects in the 1980s to give the salon a modern and captivating facade that still stands today.

The salon received a boost to its brand after a 1984 New York Times article showcased its affordable prices and the exceptional quality and breadth of its services.

The exposure catapulted nuBest into the spotlight, attracting sophisticated Manhattanites and celebrities. The year also saw the salon featured in the opening sequence of the movie “Desperately Seeking Susan,” which showed actress Rosanna Arquette in the salon.