FASHION
SOCIAL How to pass a follicle drug test
MARKETING
Is your hairstyle up to date
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BEAUTY
Teleconsulting grown by 38% since pandemic
TressAllure makeover:
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CEO David Schwartz describes
International Hair Authority Volume 24 No 85
The Profesional Publication of Hair Replacement & Restoration
In-Salon Thinning Hair Treatments
TM
Summer 2021
Up 119 Percent
2020 was the first year that haircare grew, and skin and makeup care declined, according to research by Kline Group. One of the key contributors behind the success was a 20 percent growth in newer indie brands. In-salon thinning hair treatments were up 119 percent in 2020, and revenue came in at plus-146 percent compared with the previous year. Naturally, at-home hair color was on the rise, as clients were unable to visit the salon for a stretch of time, as were hair clippers, as men were giving themselves haircuts at home. Multicultural hair products recorded nearly five-times the growth of previous years. So, what’s ahead? Kline predicts a focus on clean and sustainable, plant-derived, vegan, and waterless products; multicultural category to continue growing, and hair color to stabilize, with a resurgence in styling; and for mass and professional markets to stabilize, all by 2025.
Finasteride by Injection?
Daewoong Pharmaceutical, a bioengineering company in South Korea, has been cleared to begin a first-stage clinical trial of a long-acting male baldness medication called “IVL3001” in Australia. IVL3001 is injected once a month or once every three months and has been shown to deliver better effects than oral drugs, even at a lower dose. IVL3001contains finasteride-loaded polymer microspheres that deliver Finasteride, one of only two drugs approved by the FDA for hair growth.
Goldilocks – Literally! 23-year-old Mexican rapper, Dan Sur has pioneered a new transplant procedure, FUG surgery, (Follicular Unit Gold) replacing his native hair with gold chains. In TikTok videos, he explained, “… I wanted to do something different because I see that everyone dyes their hair…. I have it as a hook that is implanted in my head and that hook has hooks and they are all hooked in my skull, under my skin. This is my golden hair.”
Active Aging Week Taking place October 4-10 around the globe, the 19th annual Active Aging Week (AAW) is led by the International Council on Active Aging® (ICAA). Hair loss is one of most visible signs of aging. This is an opportunity for hair management professionals to remind the public about the life-changing services they offer
Zoom Boom Downside 73% less happy with their appearance now than before the pandemic Nearly everyone has spent more time looking at their faces on devices over the past 18 months and that video conferencing is beginning to take its toll. Advanced Dermatology recently surveyed 1,450 Americans who regularly participate in video calls, to ask them how it has affected their perception of themselves. •
85% say that seeing themselves on video calls has made them more self-conscious about their appearance.
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73% say they’re less happy with their appearance now than before the pandemic.
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The Zoom Boom is a real phenomenon, and many people are making bigger investments in their appearance as a result of the pandemic. In fact, 61% say they are more interested in cosmetic procedures based on what they’ve seen on video calls.