Emma Johnston-Donne's TIE Case Study - BBH London and Shaishav

CASE STUDY Emma Johnston-Donne, BBH Shaishav Child Rights February 2017

FUNDRAISING

BAND NIGHT

PHOTOGRAPHY AUCTION

CINEMA NIGHT

JUST GIVING PAGE

£3000 RAISED IN TOTAL

ABOUT SHAISHAV

Shaishav is an NGO working to help children escape child labour in the slums of Bhavnagar, Gujarat, India.

THE BRIEF

WHAT SHAISHAV’S CHALLENGE? Their IS brief

“Develop the strategies and tools to help Shaishav communicate their work, both to companies and individuals, with the goal to secure partnerships and ensure their future sustainability.”

WHAT IS SHAISHAV’S CHALLENGE? The challenge

Shaishav desperately need money But no one knows who they are or whether they’re credible The crux of what they do has been poorly explained to date

THE STRATEGY

Two jobs to do

1.

Help Shaishav define how to present themselves

2.

Bring Shaishav to the attention of an international audience

Core idea

Empower children and all society benefits

THE WORK

THE WORK HELPING SHAISHAV DEFINE HOW TO PRESENT THEMSELVES WITH NEW BRAND GUIDELINES

We recognise that a child who brings about change themselves will enrich not only their own life, but society for generations to come.

We provide the space and support for children to take control of their own destiny

What makes us different is that we work alongside children. They are involved in running activities and all decision making.

Children leading change

How? Only a holistic approach creates genuine change

Children

Youth

Community

A platform for children from different backgrounds to develop together

As they grow up, a platform for youth to support each other and the next generation of children

Local community involvement

Child protection

Gender based adolescent learning programmes

Life skills teaching, to enhance and sustain mainstream education

Access to learning resources

Advocacy and networking with others to collectively strengthen the child rights movement

THE WORK BRAND REDESIGN

THE PROBLEM: DISPARATE COMMS MATERIALS THAT MADE SHAISHAV LOOK UNPROFESSIONAL

THE OPPORTUNITY

A brand that’s

Child led Positive Simple

LOGO REFRESH

Summary

THE WORK WEBSITE REDESIGN

See the site at: shaishavchildrights.org

THE WORK NEW PHOTOGRAPHY

I had the opportunity to work with world renowned photojournalist Adrian Fisk

THE WORK BRINGING SHAISHAV TO THE ATTENTION OF AN INTERNATIONAL AUDIENCE WITH A SOCIAL FILM

I brought on board director Sam Strickland

Watch the film here: https://www.facebook.com/ShaishavChildRights/vi deos/10101642482949732/?notif_t=like&notif_id=1 503725818907852

THE RESULTS

WHAT IS SHAISHAV’S CHALLENGE? Results

Using the new assets Shaishav have been successful in their grant applications to Quest Alliance, Aware Foundation, Azim Premji Foundation and Adarsh Charitable Trust.

Shaishav staff & trustees trained and using the new brand assets Increase in social media engagement with the new photos Film results: TBC