Spice issue 91 Summer 2020-21

Issue 91 – Summer – 2020

INCENTIVES Regional destinations for your next local incentive SUPPLIERS Staying strong in the face of adversity DESTINATIONS Sunshine Coast, Cairns & Great Barrier Reef, NSW North Coast, Korea

GEELONG & THE BELLARINE

Discover the unexpected

SAVE THE DATE

Thursday 15 July, 2021 Sydney Masonic Centre

Join us on a discovery of the best new ideas, innovative products and the coolest spaces for your next event.

eventsuncovered.com.au Brought to you by the team behind A LIST Guide and Spice

alistguide

spicenewsmag

Contents

8 Summer 2020

7

Industry update: MEA MEA CEO Robyn Johnson makes a case for merging the industry’s peak bodies.

8

Cover story: Geelong Discover the unexpected experiences that await your incentive groups.

10 Events Uncovered

10

23

The event industry reunited for a day of learning and connecting, all in a COVID-safe setting.

12 Q&A: AIME Spice catches up with the new AIME event director for a preview of the 2021 show.

14 COVID-safe venues Venues across Australia that are ready to welcome your meetings and events.

18 Feature: Suppliers How the event supply chain has evolved amid a changing global landscape.

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28

24 Destination: Korea You’ll be quick to add this spirited and colourful destination to your future event bucket list.

28 Feature: Aussie incentives Discover what Australia’s stunning regional locations have in store for local incentives.

34 Destination: NSW North Coast Look beyond the stunning surf and sand to discover the most delicious offerings for groups.

14

34

38 Final thoughts Legal expert Matt Crouch offers three tips for negotiating event contracts. www.spicenews.com.au 3

Editor’s letter

Goodbye 2020

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Brittney Levinson Editor Managing Director Simon Grover Publisher Paul Wootton pwootton@intermedia.com.au Editor Brittney Levinson blevinson@intermedia.com.au

hile it’s tempting to write about fresh starts and new beginnings as our final 2020 issue goes to print, I’m trying to be a little more realistic about heading into the New Year. It’s not as if things are magically going to go back to normal once the clock strikes midnight.

But as we reflect on the tumultuous, whirlwind year that was, I do believe there’s a lot to look forward to in 2021. We’re beginning to see more in-person business events, be it conferences, awards nights or incentives, getting underway all over the country. There’s also a wave of new hybrid events popping up, as organisers work within gathering restrictions and travel limitations while allowing some face-toface interaction to go ahead.

At Spice Magazine, we hosted our own hybrid event back in September, which received overwhelmingly positive feedback from both in-person and virtual attendees – of which there were about 900 throughout the day. You can read about the boutique exhibition and conference program on page 10. Planning is already underway for Events Uncovered 2021, so mark your calendars for 15 July.

With international borders still closed, event organisers are naturally using it as an opportunity to stay local for their 2021 business events. Luckily Australia has no shortage of spectacular destinations.

As part of our annual incentives edition, from page 28 we’re taking you to some of the best spots in the country, from coastal gems to outback adventures, to give all the inspiration you need to plan a memorable incentive program for the year ahead.

Also in this issue, Robyn Johnson pens a final column for Spice Magazine before she departs her role as CEO at Meetings & Events Australia, where she calls for a united voice for business events (page 7).

We also check in with event suppliers to hear how they’re adapting and moving forward (page 18) and showcase venues across the country that are ready to host COVID-safe events (page 14).

Don’t miss our cover story on Geelong & The Bellarine (page 8), a destination that will surprise and delight even the most well-travelled corporate teams. From the team at Spice, we wish you a rejuvenating Christmas break and a positive start to the New Year.

National Sales Team Katherine Ross, Charlotte Marshall Production Manager Jacqui Cooper jacqui@intermedia.com.au Production Assistant Natasha Jara njara@intermedia.com.au Graphic Designer Alyssa Coundouris Prepress Tony Willson Subscriptions

Spice Magazine Team Group sales and marketing manager Katherine Ross

Sales and marketing manager

Graphic designer

Charlotte Marshall

Alyssa Coundouris

+ 61 2 8586 6176

+61 2 8586 6216

+61 2 8586 6152

kross@intermedia.com.au

cmarshall@intermedia.com.au

alyssac@intermedia.com.au

Visit SpiceNews.com.au for the latest industry news as it happens.

Our twice-weekly updates cover venues, suppliers, destinations and technology, as well as inspiration and tips to help you plan stand-out events. @SpiceNews

@SpiceNewsMag

@SpiceNewsMag

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All material contained in SPICE is copyright.

Spice Magazine is published by Food and Beverage Media Pty Ltd (ABN 81 163 792 292) 41 Bridge Road, Glebe NSW 2037 ph: 02 9660 2113, fax: 02 9660 4419 ISSN 1832-7176 4 Spice Summer 2020

DISCLAIMER This publication is published by Food and Beverage Media Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected

by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright © 2020 - Food and Beverage Media Pty Ltd.

Preserved flowers Unlike traditional dried flowers that all end up a similar brown shade, preserved flowers are brightly coloured and hold their shape. They can last up to 12 months, making them a reusable and thrifty option for events.

High tea-style catering The humble high tea is making a comeback as event organisers look for creative catering options that are individually portioned, without looking sterile.

Social distancing wearables Another 2020 innovation making waves is social distancing wearables, such as the Australian-developed Smart Badge, designed to help delegates maintain physical distance with a sleek wristband or lanyard.

Credit: Oneill Photographics

In-person events Events are back! As restrictions ease, small- to medium-sized conferences and meetings are returning, boosting confidence across the sector. Read about our recent COVID-safe Events Uncovered on page 10.

Going up, going down

Boring meat-free options As more people look to incorporate more plant-based meals into their

Party poopers

diet, caterers are getting more

We’re talking about the

creative with meat-free options.

(very few) people who

Goodbye bland risotto, hello

rock up to a COVID-

colourful, exciting meals.

safe event, and then complain about having to check in or use hand sanitiser. C’mon people!

Unnecessary collateral If virtual meetings have taught us anything, it’s that there’s no need for copious amounts of paper, pamphlets, USBs and knick-knacks we see so often at exhibitions and conferences.

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Spice loves

SAVE THE DATE PCOA Conference 7-8 December 2020 With the theme ‘Flexibility is the future’, this year’s PCOA Conference is a truly hybrid event with a main live event in Sydney, satellite events all across Australia, plus a virtual component. pcoaconference.com.au

EEAA Awards 8 December 2020

Top 5 most clicked spicenews.com.au Queensland’s first COVIDsafe expo hailed a success The first major exhibition to be held under Queensland’s COVID-safe rules was a success, with Gold Coast Expo welcoming some 10,000 people over three days.

Qantas boss says international travel unlikely before July 2021 Alan Joyce has confirmed the airline is unlikely to resume international flights before July 2021, after reporting “the worst trading conditions in our 100 year history”.

New & noteworthy

Fairmont Port Douglas Set for a 2023 opening, Fairmont Port Douglas will bring 253 rooms, new restaurants and bars, plus event spaces to Tropical North Queensland.

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Outdoor dining at Kirk's Wine Bar, Melbourne

Victoria’s reopening plan revealed Outdoor meetings, open-air lunch breaks and ‘workforce bubbles’ may be the new norm according to the Victorian Government’s reopening roadmap.

Industry reacts to $50 million business events fund Leaders share their thoughts on the Federal Government’s $50 million funding boost to support the restart of Australia’s business events industry.

Singapore to reopen border with Australia Despite Australia’s international borders remaining closed, Singapore has begun welcoming Aussie visitors back in.

Crowne Plaza Sydney Darling Harbour After a 10-year hiatus, Crowne Plaza has returned to Sydney’s CBD with a new-build, 152-room property.

Entries are now open for the EEAA Awards for Excellence, where two individuals will be recognised in this year’s condensed awards night, taking place at ICC Sydney in a hybrid format. eeaa.com.au

AIME 15-17 March 2021 AIME will return to the Melbourne Convention & Exhibition Centre in 2021 with a brand new hybrid format, that will see the Australian and international event industry reunite. aime.com.au

Events Uncovered 15 July 2021 Mark your calendars, Spice Magazine’s annual boutique expo and conference is back next year in Sydney, promising an interactive and engaging look into the world of events. eventsuncovered.com.au

Vibe Hotel Melbourne Sitting atop a heritage shopfront in the CBD, the new Vibe Hotel Melbourne features 206 guest rooms plus three meeting rooms.

Industry update

WHERE TO FROM HERE? Meetings & Events Australia (MEA) CEO Robyn Johnson makes a case for creating one, united voice for business events.

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e’ve heard many stories over the past six months about the impact of COVID-19 on the business events sector. It has been a challenging time.

On the upside, we have seen companies and individuals reinventing themselves in order to keep staff employed and businesses viable.

We also have JobKeeper to thank, as without this financial support from the government the events industry – which is made up of many small businesses and sole traders – could have totally collapsed.

Unfortunately, even with this support there are companies that will be unable to continue to do business if the pandemic stays with us much longer. This is heartbreaking for them and troubling for our industry as a whole.

One positive outcome is the increased collaboration between the key industry associations under the Business Events Council of Australia umbrella. I have no doubt that our collective efforts have had greater effect than would have resulted if we had taken a more disjointed approach.

It has frequently been suggested that some of these overlapping industry bodies should merge.

In the past I have not supported this proposition.

COVID-19 has changed my opinion.

If there was ever a time when the industry needed to come together and sing with one voice it is now. We have seen the sporting industry rebound and the live performance industry able to resume – both being able to have large audiences in a controlled environment. Yet the business events sector, which can easily control attendances, is not being allowed to do the same in order to rebound to the same extent.

If the industry bodies looked past their individual differences and united, we could create a stronger and more resourced peak body that has a far more powerful voice.

Consolidation would also minimise the overall cost to the members of these organisations.

Expensive ‘back office’ functions that are currently duplicated could be streamlined, travel and advocacy expenses could be reduced and a broader range of skills encouraged among the board of a single entity.

There could also be one major annual conference positioned to be the flagship event for the combined sectors rather than the myriad smaller events that fragment the industry. When you consider the pros and cons, I think the advantages outweigh the disadvantages.

A united body would build a strong, cohesive industry that would have powerful representation to advocate on behalf of the industry not only during times of crisis but to ensure the government and the private sector understand the value of professionally managed business events to grow trade, enhance skills and create jobs.

MEA is a registered not-for-profit. It exists solely for the purpose of providing services to its members. In more buoyant times there was no shortage of financial resources. About a decade ago MEA had almost a million dollars in the bank. Those days are gone and are unlikely to be seen again for quite some time – if ever.

The major stakeholders and partners on which we have relied in recent years are themselves cash-strapped. With a contracting events industry has come a reduction in membership. Continued lack of funding from the industry will limit the resources and programs that can be delivered.

For the foreseeable future MEA will need to continue to make hard financial decisions. Do we try to create surpluses, or do we focus on maintaining, even expanding, services to our members?

As I said, I’ve changed my mind. I can only see benefits to the industry if we combine our resources. Hopefully this article will prompt renewed discussion, with the interest of our members placed at the forefront. n

“If the industry bodies looked past their individual differences and united, we could create a stronger and more resourced peak body that has a far more powerful voice.”

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Cover story

Escape and exhale

Jack Rabbit Vineyard

EXPECT THE UNEXPECTED

When relaxation and rejuvenation is in order, Lon Retreat is the place to be. Located in Point Lonsdale, a 30-minute drive from Geelong, Lon Retreat spans more than 250 acres of rural and conservation land owned by Claire and Rob Gemes.

“Our seven individually designed suites have beautiful views of the ocean and surrounding farm landscape, where guests can indulge in our farm produce and locally sourced in-suite meals, matched with local wines from our Bellarine Taste Trail,” says Claire.

Lon Retreat offers exclusive buy outs of the property for up to 16 guests, while a private meeting room and marquee spaces are also available for hire. High-end incentive groups can indulge in luxury experiences, from private mineral bathing to tasting sessions with local wine, gin and produce suppliers by the fire.

“We live in a region that is so rich in talent, from incredible makers and growers to the smiling, welcoming faces that greet you at the door. We pride ourselves at Lon for seeking out local suppliers in everything that we do,” says Claire.

Leave your expectations at the door and be ready to uncover hidden gems that can only be found in Geelong and the Bellarine.

W

hen you hear the word Geelong, thoughts of AFL, boardwalks, bollards and piers might spring to mind. While you’d be right in saying they’re all iconic to the Victorian port city, locals would urge you to leave any preconceived ideas at the door and to expect the unexpected in Geelong and the Bellarine. Cosy cellar doors, hidden luxury retreats and safari-style animal encounters are just some of surprising experiences awaiting incentive groups.

Geelong’s location is another reason to add it to your incentive planning bucket list. If you’re arriving from interstate or overseas, Avalon Airport is less than 30 minutes away from the heart of Geelong, and for Melbourne groups, Port Phillip Ferries will have you there in just over an hour.

But it’s not the location, accommodation or scenery that leaves the greatest impression on delegates. Rather, it’s the passionate people that will have your group eager to get to know the region. Here, we explore six businesses from Geelong and the Bellarine renowned for providing high-end incentive experiences to reward, reconnect and rejuvenate teams.

If you're interested in holding an event in Geelong, the Business Events Geelong team can help. Contact them at info@begeelong.com.au or (03) 5244 7119.

8 Spice Summer 2020

Go behind the scenes Werribee Open Range Zoo is a unique attraction where visitors can get up close with rhinos, giraffes and zebras as they roam an open-range savannah located just a half-hour drive from both Avalon and Melbourne Airports. For groups looking to get even closer to the action, the zoo has just launched a range of behind-the-scenes experiences for small groups.

The Deluxe Safari Adventure emulates a true African safari with opportunities to stop, observe, ask questions and capture the perfect photo. Meanwhile, the Early Morning Savannah Experience takes groups on an intimate tour with zoo keepers as they do their morning rounds. Director Glen Holland says the experiences allow groups to see the zoo and its animals in a completely different way.

“These intimate, small-group experiences provide an exclusive glimpse into the lives of the amazing animals on the savannah,” he says.“This is the closest you can get to an authentic African safari and there’s no plane ticket required.”

Indulge in local delights

Go wild and give back

Showcasing regional produce is a key component of an incentive itinerary and when it comes to Geelong and the Bellarine, some of the best food and wine can be found at Jack Rabbit Vineyard. The venue offers fine dining in its restaurant or a more casual bistro and cellar door experience at House of Jack Rabbit. General manager Lyndsay Sharp says the team prides itself on “providing a whole sensory experience” for corporate groups.

“We offer some unique corporate experiences including an exclusive Yoga in the Vines session as well as a mussel cooking

When looking to incorporate a CSR activity into your incentive program, wildlife conservation is a great place to start. Echidna Walkabout are experts in tailored wildlife tours and indigenous experiences that educate, inspire and give back. According to director of operations and groups Roger Smith, corporate groups today are enthusiastic about giving back to the environment and making a difference.

“They want to get out into the real world, get their hands dirty and get involved in bringing about change in a world that is tearing the planet apart,” he says.

demonstration and feast,” she says. “AV equipment is on hand, as well as the option for exclusive venue spaces for conferences or theatre-style corporate occasions.”

With a swag of award wins under their belt, it’s no surprise Jack Rabbit is described as a “gastronomic showpiece” of the Bellarine.

“Add to that the views and a stable of sophisticated, awardwinning wines and we guarantee organisers will be delighted.”

Echidna Walkabout offers corporate groups the opportunity to do exactly that, through a range of conservation efforts.

“All Echidna Walkabout’s tours include opportunities to help with the conservation of wildlife and ensuring the natural environment that supports wildlife remains healthy,” says Smith.

Whether for a team of 10 or 200, Echidna Walkabout can tailor events and tours to reward and educate incentive groups.

Kick back and relax

Swim with the dolphins

When the time comes to wind down after a day of exploring, it’s time for a visit to The Whiskery. Opened as the cellar door for Bellarine Distillery in 2018, this family run venue is a mustvisit for groups, where they can enjoy guided tastings in the converted original farm shed or a private distillery tour.

“Our gin tastings, which incorporate our infamous ‘gin yoga’ technique, are very popular,” says founder and distiller Russell Watson.

“We teach the art of tasting a spirit neat without experiencing the harsh ethanol burn.”

The Whiskery is perhaps best known for its Teddy & The Fox gin, which showcases organic orange and lemon myrtle flavours that taste like “lemonade icy pole in a glass”, but it’s a new release that’s got Watson excited.

“We are just about to release our first whisky, which is extremely exciting,” says Watson. “We have also converted an old silo into a whisky tasting room which offers a unique experience in itself.”

For a memorable experience that will have your delegates up close with some of Australia’s most magnificent creatures, Sea All Dolphin Swims is a must-have on your incentive itinerary. The team-bonding private cruise is the most popular experience for corporate groups, which sees them embark on a seal and dolphin swim tour aboard 11-metre timber vessel Maureen M. “These cruises offer a great way for teams to grow together through some amazingly unique experiences which will test even the most brave amongst the group,” says director James Murphy.

The most rewarding part of Murphy’s job is seeing teams step out of their comfort zone and sometimes conquer their fears.

“I love watching people connect with nature; the power of meeting wild seals and dolphins face to face is truly awe inspiring,” he says.

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Industry update

INDUSTRY REUNITES

for Events Uncovered

Organisers overcame the challenges of 2020 to pull off another successful showcase of the best of events, writes Brittney Levinson.

A

fter a six month pause on in-person gatherings in Sydney, it’s fair to say the atmosphere at Events Uncovered 2020 was electric. Despite ever-changing restrictions and ongoing uncertainty, Spice Magazine and A LIST Guide’s annual boutique expo and conference went ahead, albeit with an inevitable date change, capacity limit on attendees and a switch to a hybrid format.

As event planners arrived at SMC Conference & Function Centre on 17 September, they were met with the ecstatic faces of an industry that was more than ready to meet in person again. Perhaps one of the most excited attendees was Meetings & Events

10 Spice Summer 2020

Australia CEO Robyn Johnson who, in the opening panel session, commented on how thrilled she was to see people meeting again.

“One of the things that blew me away this morning – I walked in and it was such a joy to see people's faces, I didn't think I'd react so strongly as I did this morning,” she said.

In-person attendees were able to meet with suppliers and venues at the boutique exhibition, and were joined by the virtual audience in the full-day conference program, Spice Knowledge Sessions, which featured a speaker line-up of organisers, suppliers, leaders and experts from the industry.

Industry update

Industry leaders share an update Events Uncovered came at a poignant time for the industry, just one week after the Federal Government’s announcement of the $50 million business events fund.

Johnson, along with Claudia Sagripanti, chief executive of the Exhibition and Event Association of Australasia, and Geoff Donaghy, CEO of the International Convention Centre Sydney, were invited to discuss the funding and other industry updates in the first session of the day.

Both Johnson and Sagripanti said they were eager to see the funding flow through the supply chain and support small businesses.

“It will be interesting to see how the SMEs in the supply chain are well supported and also some of the independent organisers as well,” said Sagripanti.

Skills shortage and talent retention was another issue raised by the panel.

“Seeing people leave our industry in droves is a real worry,” said Johnson.

“The industry as a whole needs to take responsibility for attracting young people to the sector, we need to be able to convince them it is a valuable and really great career.”

Inspiring new ways of thinking Panel discussions and presentations throughout the day touched on sustainability in the future of events, mental health for event professionals and tips around contracts and legals. Ending the day on an inspirational note was the panel discussion ‘Redefining gatherings’ featuring Jodie McLean from JEM Events, Mark Bennedick of Sense Group and Musicland’s

Chad Davis. Together they discussed ways event organisers can still host events in a COVID world, with some creative ideas and practical tips for the audience.

Bennedick shared international examples such as the world’s first socially distanced music concert in the UK that comprised mini VIP areas for guests and a wine brand that took a mobile truck to the streets to offer socially distanced manicures.

“That was exciting to see someone having a go and working within the parameters... and to see a brand willing to put themselves out there at a time where in Australia we’re seeing a lot of brands retreating to the safety of the digital world,” he said.

McLean spoke of a gala awards night she hosted for 150 guests, all spread across six private dining rooms in Sydney and Newcastle. Technology was used to stream the proceedings live, while social media enabled delegates to interact between venues. Davis concluded the panel with his outlook for the future of events.

“I’m hoping we take what we learn from this time and apply it to real-world events when we come back, because what we’re learning is we need to be engaging, we need to emotionally connect with people and we need to be very authentic,” he said.

Save the date Planning is already underway for Events Uncovered 2021, on Thursday 15 July, with organisers excited to welcome more in-person attendees, plus the return of the much-loved networking function at the conclusion of the event. Register your interest to attend at eventsuncovered.com.au. n

EU2020 in numbers

1

900+

20

2,000+

DAY

SPEAKERS

VIRTUAL AND IN-PERSON ATTENDEES

SOCIAL MEDIA ENGAGEMENT www.spicenews.com.au 11

AIME

Q&A: Silke Calder, AIME event director Spice catches up with the new director of the Asia Pacific Incentives and Meetings Event (AIME), ahead of the transformed hybrid show in 2021.

Q: Tell us about your journey to arrive in Australia this year to join Talk2 Media & Events and the AIME team?

A: Well, where do I start? It has been an unforgettable experience. Moving house with two children is a lot of work, especially when it’s an international move during a global pandemic. From packing boxes, working from home full-time during Germany’s first lockdown and homeschooling, it wasn’t an easy task to say the least.

It was also such a surreal experience flying Qatar Airways with only a handful of other passengers and staff looking like they were going into an operating theatre with their protective gear – as if we were on a set for a science fiction film!

After landing, we were placed straight on a bus and headed into quarantine for two weeks in central Melbourne. I then started my new role as event director for AIME and now, as we near the new year, I’m buzzing with excitement on how the event will help revive and rebuild both our community and industry.

Q: Has it been a challenging transition given the remote working arrangements in place?

A: The pandemic has certainly tested all of us, and while it has its challenges every now and then, I feel fortunate to have been welcomed with such warm arms into the Talk2 Media & Events team (virtually!).

I’m looking forward to meeting everyone in person when we set foot in the office, hopefully in the near future, but for now, we’re finding lots of creative ways to keep engaged and in touch through video calls.

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Q: What are you most excited about in your new role?

A: Coming back to Melbourne was always part of the plan. I’ve long admired the great minds in Melbourne’s events industry and also the dynamic culture here. It's so rewarding that, in my new role at AIME, I will be leading the rebuild and revival of both domestic and international markets.

Q: AIME 2021 comes at a crucial time for the events industry – why is it more important than ever for it to go ahead?

A: AIME 2020 was the last industry event to happen before the pandemic spread globally and AIME 2021 is now going to be the first hybrid event for the industry to meet again.

AIME has always kicked off the business events calendar and now we are planning the event to also supercharge business in 2021 and beyond. It’s a huge responsibility but one we are honoured to take on.

Q: Tell us about AIME's new online platform and what's on offer?

A: AIME Online (aime.delegateconnect.co) has been created through a new partnership with tech leaders Delegate Connect. On top of launching our first hybrid model with virtual experience, we have also launched a cutting-edge algorithm to match meetings and connections better than ever.

AIME, the annual trade event for the meetings and event industry, will return to Melbourne on 15-17 March 2021, while AIME Online will run on 15-26 March 2021.

Aime.com.au

Outside of creating meaningful connections, the platform also ensures that users will have an engaging experience and receive ROI in networking, business meetings and the much-anticipated Knowledge Program.

Q: Networking is one of the most highly anticipated parts of AIME. Can delegates expect networking events in 2021?

A: Absolutely, they can. While we have remodelled our hybrid event we have not changed AIME’s DNA and mission. We understand that meaningful connections are also created outside business meetings, and while we like to keep some of our networking function details a surprise, we can confirm that delegates attending in person in Melbourne will still have access to our welcome evening and networking breaks on the show floor.

We are also planning engaging networking opportunities via AIME Online that our entire community, whether attending locally or globally can participate in. We are so excited to see you all there, whether physically or virtually, to get business back on track. n

GOLD COAST CONVENTION AND EXHIBITION CENTRE

Let GCCEC’s expert team bring your event to life with confidence and experience in today’s changing event landscape.

Scan the QR code to download our Tips for a COVID Safe Event.

experiences@gccec.com.au | gccec.com.au | 07 5504 4000

COVID-safe venues Credit: Leah Desborough

With events back on the agenda, venues big and small are ready to welcome groups through the doors, albeit with some changes in place. These venues are equipped with strict hygiene protocol and new measures to ensure you can meet safely again.

OPEN FOR BUSINESS

The Joinery 244 Montague Road, West End Architecturally designed with a lattice façade and warehouse interior, The Joinery is one of Brisbane’s most versatile event venues. Contemporary design accents are juxtaposed against an industrial-style backdrop to suit an array of private events and corporate functions.

Catering is supplied exclusively by Chez Nous Catering, with menus tailored to suit each client’s taste, style and budget. As well as enforcing restrictions based on its square meterage, the venue has implemented a range of COVID-safe measures including contact tracing, hygiene signage, staff training, sanitiser at all entry points, plus regular sanitising of high-touch points and antiviral cleaning post event.

Capacity: Up to 300 delegates, up to 100 delegates at current COVID-19 capacity

Next Hotel Brisbane 72 Queen Street, Brisbane City Whether it’s a special outdoor event, by the pool overlooking Queen Street Mall or a corporate meeting that requires a boardroom or the sophisticated surrounds of the private dining room in Lennon’s Restaurant, Next Hotel Brisbane offers delegates the best of both worlds. COVID-safe regulations are strictly adhered to with social distancing, reduced food and beverage contact points and the mandatory ‘Safe With Us’ staff training program in place. With summer around the corner, for a memorable event with a quintessential Brisbane backdrop, Next Hotel Brisbane is ready to welcome groups.

Capacity: Up to 200 delegates in the Pool Terrace, up to 150 delegates at current COVID-19 capacity

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QLD

COVID-safe venues

ACT National Convention Centre Canberra 31 Constitution Avenue, Canberra The National Convention Centre Canberra (NCCC) is the largest, purpose-built meetings and events venue in Canberra, which can cater for the greatest social distancing capacities in the city centre. The venue offers 15 flexible meeting rooms including spaces with natural daylight, pillarless exhibition space and theatrettes. Alongside a comprehensive COVID safety plan, NCCC was also the first venue in Australia to trial the Smart Badge, new physical distancing technology by Harry the Hirer.

Capacity: Up to 3,300 delegates, up to 1,000 delegates at current COVID-19 capacity

Midnight Hotel, Autograph Collection 1 Elouera Street, Braddon Located in the buzzing, inner-city suburb of Braddon, Canberra’s Midnight Hotel is a stylish destination for a business event. With guest health and safety the top priority, a strict COVID-safe plan is in place across the hotel, restaurant, bar and event spaces. The venue has elevated cleaning in all guest rooms and common areas, including hand sanitiser dispensers throughout the hotel, sanitiser bottles and wipes in all guest rooms, individual plated food for events and social distancing in place throughout the hotel.

Capacity: Up to 300 delegates, up to 100 at current COVID-19 capacity

The Ritz-Carlton, Perth 1 Barrack Street, Perth Set against the beautiful backdrop of Elizabeth Quay, The Ritz-Carlton, Perth is an exquisite address for hosting a memorable special event or meeting with 2,000 square metres of the finest facilities in the city. The Ritz-Carlton, Perth has taken preventative measures in line with Marriott’s Commitment to Clean protocols which include increasing cleaning frequencies of kitchen and guest public areas, implementing strict food handling processes and tableware disinfection, offering a no-contact policy on room services or deliveries, and providing extra hand sanitisers for both guests and its staff.

Capacity: Up to 500 delegates in the Elizabeth Quay Ballroom, up to 275 at current COVID-19 capacity

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COVID-safe venues

The Botanist, Kirribilli 17 Willoughby Street, Kirribilli Kirribilli’s local gem The Botanist draws inspiration from the legacy of 19th century botanist Gerard Fothergill who travelled the world and Australia to document obscure plants and spices and their medicinal qualities. His passion for flora inspired the restaurant’s culinary concept, which is about using fresh, seasonal ingredients to curate colourful dishes with a Mediterranean flair.

A range of COVID-safe measures are in place across the venue, including a rigorous cleaning schedule, on-shift cleanliness checklist for staff, signage and floor decals for distancing and contactless sign-in protocol.

Capacity: Up to 120 delegates, 45 delegates at current COVID-19 capacity

Sir Stamford at Circular Quay 93 Macquarie Street, Sydney

NSW

Classical and elegant with a range of versatile event spaces, the historical Sir Stamford at Circular Quay is located beside the Royal Botanic Gardens and near the Sydney Opera House. Easily accessible by road or public transport and with an experienced team of event specialists, it’s an ideal venue to host small to medium meetings, conferences and events. Among the venue’s enhanced COVID-safe measures is temperature checking for staff, social distancing signage, on-site hygiene marshals, hand sanitiser units throughout and compliance with state government regulations at all times.

Capacity: Up to 200 delegates in the Elizabeth Room, up to 48 at current COVID-19 capacity

16 Spice Summer 2020

COVID-safe venues

Q Station 1 North Head Scenic Drive, Manly Q Station is one of the most historic and picturesque destinations in Australia to hold a conference or event. Set over 30 hectares of Sydney Harbour National Park, Q Station provides contemporary accommodation rooms, 11 conference and event suites, including the Governor Bourke Ballroom, a world-class restaurant, private beach, wharf and is just 30 minutes from Sydney CBD. Abiding by Accor’s strict COVID-safe hygiene measures, some enhancements for events include individually boxed catering, QR code sign ins and mask wearing by all staff.

Capacity: Up to 200 delegates, up to 69 at current COVID-19 capacity

Sage Hotel Wollongong 60/62 Harbour Street, Wollongong Sage Hotel Wollongong offers 13 functions rooms, each furnished in contemporary décor and with added extras from technology, WiFi and incentives to keep delegates going.

Retractable sound-proof doors and two separate pre- or post-function areas complete Sage Hotel Wollongong’s beachside offering. Being a NSW Government-approved COVID-safe business means conference organisers can have complete confidence in the team. Advanced check-in procedures, enhanced safety and hygiene practices in food and beverage offerings and increased frequency in cleaning in public areas are just some of the ways in which the venue is keeping guests safe.

Capacity: Up to 400 delegates, up to 79 at current COVID-19 capacity

www.spicenews.com.au 17

Suppliers

Staying strong In the face of unpredictable challenges, the event supply chain has stuck together, adapted and grasped new opportunities as they’ve come along.

W

ith a year’s worth of events cancelled, postponed or shifted to virtual, event suppliers and services have faced, and are still facing, the toughest challenge imaginable.

From stylists and caterers to entertainment producers and event managers, the list of businesses impacted by COVID-19 goes on.

But during this time, the links that make up the event supply chain have shown their strength by adapting to the ever-changing restrictions and adopting new ways of working, with the goal to see out the pandemic and emerge on the other side.

Here, four event suppliers discuss how business has changed, newfound opportunities and why strong bonds are key to keeping the industry together.

New opportunities For Jetpack Entertainment & Events owner Ritchie Gregg, the impact of COVID-19 on his business can’t be understated. “It hurt, it really hurt,” he says. “2020 was set to be one of our busiest event years ever and then everything just stopped all of a sudden.”

Gregg, who works closely with other event managers, venues and suppliers, believes the events and entertainment industry has been the hardest hit.“Other industries are back to work, and here we are just taking whatever we can to get through and keep working.”

18 Spice Summer 2020

But with the struggle has come some key learnings that will ultimately change the way suppliers do business in the future.“We no longer look at the future of events and seasons based on previous years’ history,” says Gregg.

Now, it’s all about dealing with what’s in front of him and looking for new opportunities along the way. One of those is mobile pool performances, which has seen the Jetpack team tour around Queensland with other local performers for a travelling entertainment display, Showfest.

“The client was looking for unique Queensland entertainers to entertain Queensland towns that missed out on their normal agricultural shows due to bushfires and COVID,” explains Gregg.“It is an amazing opportunity to do what we love doing and taking it to places that have never seen a jetpack.

“I’m a true believer that there is a reason behind everything. Without COVID, who knows if they would have found us.”

For AV and technology supplier Hire Intelligence, the rise in virtual events during the pandemic has seen strong demand for the company’s video conferencing systems, broadcast lighting, laptops and monitors for those working remotely.

The heightened focus on hygiene has also opened up new revenue streams for the business, including hand sanitiser stations with built-in screens and thermal temperature kiosks.

Rediscover

#meetmargaretriver

Rediscover Margaret River through the new Margaret River HEART Convention Facility and Hub of Entertainment, Art and Regional Tourism.

400+ plenary • 50 trade • 4 versatile spaces 47 Wallcliffe Road Margaret River WA 6285 t 08 9780 5294 e contact@margaretriverheart.com.au margaretriverheart.com.au | @margaretriverheart

Suppliers

“We no longer look at the future of events and seasons based on previous years’ history.”

– Ritchie Gregg

OLS RE O P E MOBIL ANYWHE RM O F R E TO P

General manager Neil Levin expects this demand to continue for some time to come.

“I have no doubt virtual is here to stay in some form,” he says.“My expectation is a hybrid event will be the mainstay in years to come and we look forward to continuing where we left off in the in-person world, while we develop a compelling virtual offering.”

Maintaining relationships For many businesses, the past year has been an opportune time to foster and maintain the relationships that the event industry so heavily relies on.

Catering equipment supplier Top Shelf Concepts has taken the opportunity to reconnect with clients, something general manager Alexandra Kiorgaard says is a silver lining despite a challenging situation.

“It has meant extra bonding with our clients, even just being able to be the positive voice on the other end of the phone to say ‘Just keep going, we are all going to meet this challenge’,” she says.

Relationships have also been a major focus for Tracy Wood, director at Funktionality Events and Experiences.

“I’ve been in the industry for 20 years, so a lot of my clients are repeat business,” she says.

“We’ve been reaching out to our clients just to ask how they are and they’re returning our emails and are really caring about us too.”

Wood says these loyal and strong relationships will ensure the business comes back strong when face-to-face events pick up again.

“In 2008 during the GFC, we lost a lot of our business and had to look for new business until some of our old contacts found us again and we started to recover,” she says.

“I think it’s going to be the same this time, a lot of looking out for new business while ensuring we keep loyalty strong with our clients.”

When faced with the most unpredictable challenges, our event suppliers pick themselves up, check on their peers and get back to work any way they can. n

SHOW-STOPPING EVENT ENTERTAINMENT

RK O W FIRE LAYS DISP

20 Spice Summer 2020

We’re still functioning!

Hire Intelligence can provide all the latest equipment and full support for any function or event you may be planning.

From Large Format LED/LCD Video Walls and PA systems, to Event Registration Kiosks and Sanitiser Dispensers, Hire Intelligence can provide everything you need for your function or event at the best price.

Contact us today and get a quote within 20 minutes!

T: 1300 655 551 SHORT-TERM TECHNOLOGY RENTAL SPECIALISTS

www.hire-intelligence.com.au

Adelaide 16/60 Richmond Road, Keswick, SA, 5035. +08 8227 1333

Brisbane 3/106 Fison Avenue West, Eagle Farm, QLD, 4009. +07 3255 1499

Melbourne 53 Boundary Road, North Melbourne, VIC, 3051. +03 9326 4260

Perth 2/110 Jersey Street, Jolimont, WA, 6014. +08 9284 1166

Sydney St Leonards Corporate Centre, 16/39 Herbert Street, St Leonards, NSW, 2065. +02 9889 4404

Canberra Level 4, Plaza Offices East, 35 Terminal Avenue, Canberra ACT, 2069. +02 6230 0011

HUGE RANGE OF THE BEST BRANDS • COMPETITIVE RATES • SENSATIONAL SERVICE

Advertorial Mark Davis’

3 tips for good communication Frequency: Convey your message at the same time, whether it’s daily or weekly Consistency: Don’t chop and change your message Quality: Share reliable, useful information in a concise way

THE

POWER

OF COMMUNICATION Professional speaker Mark Davis shares why good communication is the key to rebuilding confidence in events.

C

OVID-19 has impacted all facets of the event sector in so many different ways. For professional speaker and author Mark Davis, the impact was sudden and significant.

“I usually travel each year to between 10 and 15 countries, culminating last year in over 400,000 kilometres travelled,” he explains.

In March this year, Mark suddenly found himself “stuck” back in Australia after three years of living and working in Thailand. “‘Stuck’ was the word I used for the first few months,” he says.

Events were cancelled, speaking roles weren’t available and promising projects Mark had been working on stopped. But it didn’t take long before a new business opportunity arose, giving Mark a chance to work remotely on a global digital project.

22 Spice Summer 2020

“I stopped using language like ’stuck’, stopped focussing on being unable to travel and instead I was able to convert my time and energy into this new project,” he says.

“I had all this time where I could commute 800 steps to work from my apartment in the city to my coworking space that usually had 200 people in it but now only had five.

“The most fascinating thing is, I couldn’t say ‘I’ll be travelling for the next 24 hours’ or ‘I’m on my way to Europe I’ll get back to you in two days’. Communication time frames condensed massively.”

It was social media that allowed him to stay in touch.

"I was live on video streaming platforms for 20 minutes daily, for nearly three months. This kept the public speaking muscle going,” he says.

“It’s my belief that if you’re a public speaker or a motivator, there’s no better time to communicate; everyone’s at home, everyone’s going to watch your video and they’ll watch it for longer than normal.”

Through his social media videos, Mark educated his followers on strategic positive thinking, as well as the importance of good communication and how to achieve it.

His three tips for organisations looking to maintain good communication amid the pandemic are: frequency, consistency and quality.

“To create good quality communication, you need to be consistent with it and be frequent with it,” he says.“So people come to expect it, like a newspaper arriving in the morning with some positive thinking or motivation.”

A new demand

The power of communication

As travel gradually returns and conferences take place again, Mark encourages event organisers to use a balance of speakers to create a positive environment for their delegates.

“The number one thing to remember is that fear is highly contagious and that’s going to be the biggest issue organisers will have to deal with for the next two to five years,” he says.

“Have a balance between content speakers and the mindset and motivation speakers who will address those fears and give people confidence to attend events again.”

While events were still on hold and virtual speaking engagements hadn’t quite taken off, Mark was eager to stay connected with his clients.

To book Mark Davis for your next event, contact him at +61 404 178 126 or mark@markdavis.com.au. n

Following an uncertain year, corporate teams are looking to reconnect and reinspire ahead of a new year. In Spice Magazine’s annual incentive issue, we explore the best of regional Australia, discover gems hiding just beyond our major cities and discover why now is a crucial time to bring your teams together.

INCENTIVES

24 KOREA South Korea’s unique venues are eager to welcome groups back.

28 REGIONAL DESTINATIONS You only have to look in our own backyard to discover some of the world’s most stunning incentive locations.

34 NSW NORTH COAST Organisers will be surprised to discover this coastal region has a food and drink scene to rival the rest of the country.

36 OPINION In times of uncertainty, incentives can be used strategically to help teams thrive.

Noosa Everglades, Queensland. Credit: Visit Sunshine Coast

Advertorial

A safe haven from COVID-19 and inspiration for tomorrowbusiness starts with Korea’s Unique Venues.

“As evidenced by the extremely effective response to the COVID-19 pandemic, South Korea is the safest and most sophisticated place for business and it now leads the MICE industry after the coronavirus pandemic.”

South Korea has the world’s best ICT environment and is the top-two choice for international conferences for member countries of the Union of International Associations - not surprising as South Korea is presently the world’s safest, most efficient and innovative place for business.

Experience this yourself at any of the 40 Korean Unique Venues selected by the Korea Tourism Organization, including 13 new venues recognised in 2020. The Creative and Modern venues showcase South Korea’s creative arts and culture; Traditional and Heritage venues reflect the foundation of South Korean culture; and at Nature venues you can both do business and rest amid beautiful nature.

These venues provide a stage for inspiration and business, beyond just convenient facilities and amenities, and will lead the next-generation of MICE industries in the postCOVID-19 era.

Korea’s Unique Venues are the perfect place for your next meeting if you’re looking to build a successful business.

01 Creative

02 Modern

The basis of Korean arts and culture

Contemporary places that inspire

Creativity exists throughout South Korea in fine arts, craft, animation, and many other genres. Places of art and culture in Korea bear unique charms to inspire unique experiences.

Experience Korea’s contemporary sensibility and taste with artistic and inspirational “modern” venues including an old cigarette factory reinterpreted as an art complex, and a performance hall with distinctive contemporary architecture.

Sunshine Studio

Haslla Art World

Sunshine Studio

Daegu Art Factory

Haslla Art World is a seaside art museum, cafe, and hotel complex set in a scenic sculpture park. It is located at the foot of Gwaebangsan Mountain near Jeongdongjin, a picturesque spot on the east coast. The sea seen from here is known as the “Sea of Romance”. The founders, Choi Ok-yeong and Park Sin-jeong, are both sculptors. They designed the space, which brings together the natural beauty of the mountains and the sea with art. Based on the concept of a “living museum”, the hotel rooms are imbued with artistic sentiments and the six exhibition halls are themed on contemporary art, Pinocchio, marionettes and more. A walk in the sculpture park affords a spectacular view of the mountains, the sea, and some 400 artworks. You can have a business meeting at the gallery and the restaurant, unusually artistic surroundings for such a purpose. It is 15km from Gangneung Station on the KTX (high-speed rail) line.

Sunshine Studio is a film set where a large part of the 2018 Korean television series Mr. Sunshine was shot. It is now used as a drama theme park with some of the main features of Seoul in the early 1900s including the Hanseong Electric Utility Company, Daeanmun (the main gate of Deoksugung Palace) and a streetcar. The most popular location on the set is the Glory Hotel where the leading character stayed and many important scenes were filmed. As the interior decore, the furniture, the music box, and such remain unchanged since the shooting of the drama, you’ll feel as if you have set foot in the drama when you have a meeting, a reception or party here. The cafe terrace commands a sweeping view of the entire studio set. Located some 20km from here are the Donam Seowon Confucian academy, which is a UNESCO World Heritage Site, and a village of traditional hanok buildings.

Museum DAH

Bucheon is East Asia’s first Creative City of Literature designated by UNESCO. The Korea Manhwa Contents Agency (KOMANCO) is the venue for the Bucheon International Fantastic Film Festival and the Bucheon International Animation Festival. Manhwa is the Korean term for print and animated comics. The KOMANCO building was awarded third prize at the Korea Architecture Awards and stands across the square from the Korea Manhwa Museum building. KOMANCO has excellent facilities and equipment including seminar rooms where meetings and networking events can be held. One of its signature institutions is the webtoon campus that teaches everything about webtoons, a new type of digital comic that originated in Korea. You can also rent the lobby, the animation theatre, the exhibition hall, and more at the museum. These buildings can be reached from Samsan Gymnasium Station on Subway Line 7, which runs into Seoul.

Like the Orsay Museum in Paris, Daegu Art Factory is the result of urban renewal: a cigarette factory warehouse built in 1949 that was converted into an art space. The old exterior red brick walls remain, but the interior now features a wide lobby, experimental installation art, and large works that reach up to the fifth floor - an altogether uncommon spatial experience. Its meeting rooms include the 120-seat Suchang Hall for performances and the Community Room with a pleasant outdoor view, as well as small meeting and seminar rooms. The second-floor book cafe has a unique ambience. While in the neighbourhood, you may also want to visit Suchang Youth Mansion next door, which was once the factory dormitory, and the Daegu Modern Culture Alleys, which are rich in architecture and culture from the first half of the 20th century and extend some 1.2km.

Gangneung City, Gangwon-do Province

Haeundae-gu, Busan Metropolitan City

If you want to know how Korean artists have built upon the art of one of their great predecessors, Paik Nam- june (1932-2006), a Korean artist considered to be the founder of video art, then pay a visit to Museum DAH (Digital Art House). Here you’ll find digital art made with 80 million LEDs and an arena of creativity. It looks like something out of a fantasy film. You can have a standing party, a reception or any other event using media art and videos. Located on Haeundae Beach, one of Korea’s most famous and popular beaches, it is only 700m from BEXCO (Busan Exhibition and Convention Center), 100m from the Busan Cinema Center, the official venue of the Busan International Film Festival, and 500m from APEC Naru Park.

Museum DAH

Nonsan City, Chungcheongnam-do Province

KOMANCO

Bucheon City, Gyeonggi-do Province

KOMANCO

Jung-gu, Daegu City

Tri-Bowl

Yeonsu-gu, Incheon Metropolitan City

Tri-Bowl, a portmanteau of triple and bowl, is a structure as unique as its name. At night, it looks like a landed UFO with its LEDs studded between the aluminium panels on the exterior walls reflected on the fountain pond. Scenes from music videos of the Korean band Big Bang’s “Beautiful Hangover” and the singer BoA’s “Hurricane Venus” were filmed here. The 300-seat performance hall has no division between the stage and the audience seats, and the exhibition hall can be creatively rearranged with movable walls and screens. The lines along which visitors are guided to move, are as interesting as the exterior. It also happens to be located in the Songdo International Business District and near Songdo Central Park and can be accessed from Central Park Station on Incheon Subway Line 1. It is 30.7km from Incheon International Airport.

Tri-Bowl

Ojuk Hanok Village

03 Traditional & Heritage In search of the roots of Hallyu - the Korean wave and the Korean spirit Korean arts and culture of today originate from the country's unique traditions and cultural heritage. At the venues in this category you can witness the spiritual roots of Korea, exemplified by Hallyu culture and the country's state-of-theart IT industries.

Wonju Hanji Theme Park

Gyeongju National Museum

Wonju Hanji Theme Park

Ojuk Hanok Village

Korea invented the world’s first metal type, and printing arguably benefited from traditional Korean paper, hanji. Printing developed in Wonju, where the authorities overseeing the province and Buddhist temples were based. The Wonju Hanji Theme Park displays both local hanji artifacts and hanji artworks. It also offers hands-on experiences like hanji making and crafts. As a MICE venue, it features meeting rooms for 200, 80, and 30 people, as well as an outdoor stage complete with tiered seating. Also recommendable here is the hanji and early printing - themed tour including the Gangwon Gamyeong (Joseon-era Provincial Governor’s Office) and the Museum of Ancient Asian Woodblock Prints of Myeongjusa Temple.

As well as hosting the 2018 Winter Olympics, Gangneung is home to the Gangneung Dano-je Festival, designated by UNESCO as a Masterpiece of the Oral and Intangible Heritage of Humanity.

The Gangneung Ojuk Hanok Village is a complex of modernised hanok lodgings where guests can experience local traditions including traditional culture and games and go on eco tours. For MICE purposes, it features meeting rooms where people sit on the floor as the Koreans traditionally did, and an outdoor green where receptions can be held against the backdrop of the village. Next to the village is Ojukheon, once the home of the most prominent Korean Confucian scholar of the Joseon Dynasty, Yi I, and his mother, Shin Saimdang. Images of the son and the mother are on the KRW 5,000 note and the KRW 50,000 note, respectively. The name derives from “Ojuk”, or dark bamboo, which still thrives in the area.

The Gwanno traditional mark dance, part of the Dano-je Festival, is performed on weekends, and the Gangneung Nongak (traditional peasant music) Center is nearby.

Wonju City, Gangwon-do Province

Independence Hall of Korea

Cheonan City, Chungcheongnam-do Province

Gangneung City, Gangwon-do Province

Korea fought fiercely for national independence during the Japanese colonial period. This struggle for freedom serves as the source of Korea’s power for overcoming today’s crisis. Today, these efforts for national independence and the Korean people’s spirit of resistance are commemorated in the Independence Hall of Korea in Cheonan. The Grand Hall of the Nation stands at the centre of the complex, surrounded by the 51m-high Monument to the Nation, the Taegeuk Square, the Mugunghwa Theme Park, the Maple Tree Path, and other attractions. The area as a whole represents the history of the Korean independence movement against the backdrop of nature and culture. The lobby and square in front of the Grand Hall can accommodate 3,000 people. There are also the 500-seat convention hall, the theater-type Balgeunnuri Education Center, and other facilities. Located 30km from Cheongju International Airport and 11km from KTX Cheonan Asan Station on the KTX line.

Gyeongju National Museum

Gyeongju City, Gyeongsangbuk-do Province

Gyeongju was the capital of the Silla Kingdom (57 BC–935 AD), the first dynasty to unify the Korean peninsula. The entire city is a veritable museum without walls, and the Gyeongju National Museum is a good place to start exploring the city. The ancient artifacts exhibited at the Silla History Gallery, the Wolji Gallery, and the Silla Art Gallery are superior works of art in their own right. Some 1,100 exhibited objects displayed outdoors were originally at old temples or palace sites and constitute a small version of old Gyeongju that make outdoor events here special.

The MICE facilities include a 250-seat theatretype auditorium; Sumukdang Hall, where the pond adds to the ambience during a meeting; and seminar rooms with a view of the open storage rooms of artefacts and archives. Located 13.8km from Singyeongju Station on the KTX line.

Independence Hall of Korea

04 Nature Venues amid nature that awaken the senses Much of what makes Korea unique derives from the natural environment. The landscapes change throughout the four distinct seasons to awaken our spirits.

Korea’s Unique Venues amid nature offer both inspiration for business and serenity.

Spirited Garden Jeju City, Jeju Island

Jeju Island is a major international vacation destination. The Spirited Garden on the western interior of the island has been loved since its opening in 1992 as a garden of bonsai potted plants. The director, Seong Beomyeong, started in 1968 to cultivate the land that was then covered with rocks and thornbushes.

He now oversees seven thematic gardens over an area of about 40,000m2. Among them, the Secret Garden is set for MICE purposes and has already held many VIP events. It is nothing short of spectacular at night against colourful lighting. The list of dignitaries who have graced the garden include Jiang Zemin and Hu Jintao, two former Chinese presidents; James Brendan Bolger, the former prime minister of New Zealand; and Mo Yan, a Nobel laureate in literature.

Nodeulseom

Nodeulseom

Clayarch Gimhae Museum

Clayarch Gimhae Museum

Yongsan-gu, Seoul

Gimhae City, Gyeongsangnam-do Province

The Hangang River that cuts across Seoul from east to west affords natural beauty seldom seen in any cosmopolitan city.

Nodeulseom, one of the alluring islets on the river, is a special place. It is connected to both sides of the river by a footbridge that runs parallel to the Hangangdaegyo Bridge. The west side of the islet is home to the Nodeul Live House where music performances are held, Music Lounge Ryu, a culinary salon, a book cafe, greens, and other interesting venues for holding memorable parties and receptions. Above all, the views of the river and the city from the islet are superb. The multipurpose hall and seminar rooms on the east side adjoin a natural habitat of narrowmouthed toads, giving the feeling of being in a tranquil forest. People often visit to admire the view here, making it a unique backdrop to business events.

Gimhae was the seat of Gaya, one of the ancient kingdoms on the Korean peninsula. It was here that Gaya earthenware and buncheong ware developed. The Clayarch Gimhae Museum is an embodiment of clay, the origin of ceramics, and architecture. The exterior of its Dome House is covered by 5,000 tiles of Fired Painting by artist Sin Sang-ho, the first work acquired by the museum.

Its central hall, lit by natural lighting, accommodates a reception or a standing party of 300 people. The natural scenery seen from the Clayarch Tower is also a must-see. There are also greens and gardens for outdoor events and the Clay Academy where people can learn how to make ceramics. Its operator, the Gimhae Cultural Foundation, ensures comprehensive support for all events held here.

Spirited Garden

Destinations

Discover the coastal gems, hinterland hideaways and rural incentive destinations Australia has to offer, right here in our own backyard.

Aussie incentives

Above: Seppeltsfield Winery. Credit: South Australian Tourism Commission Below: Fino Seppeltsfield. Credit: South Australian Tourism Commission

An easy hour’s drive from Adelaide Airport is the famed Barossa Valley, one of South Australia’s award-winning wine regions. If delectable wines and the freshest local produce isn’t enough to draw you in, perhaps the stunning scenery, wellness activities and art scene will win your groups over.

STAY The Louise Barossa offers 15 suites, perfect for small group retreats, each surrounded by picturesque vineyards. Renowned on-site restaurant Appellation offers an intimate private dining experience for groups of up to 22 guests.

EAT + DRINK The Barossa Valley is hardly short of spectacular food and wine experiences, but one that stands out is Fino Seppeltsfield. Think fresh regional produce, cosy interiors and great wine.

EXPERIENCE While wine tasting is the obvious choice when visiting the Barossa Valley, there’s other options for those wanting to branch out. Barossa Gin School at Durand Distillery gives groups the opportunity to create their own gin from scratch to take home and enjoy.

28 Spice Summer 2020

Barossa Valley, SA

Destinations

For groups seeking that reprieve from the city and immersion into nature, Cairns & Great Barrier Reef is the ideal place to escape.

From the moment groups step foot in the Tropical North Queensland region, they’ll feel an instant sense of calm as they find the chance to slow down, reconnect with their team and recharge.

EXPERIENCE No incentive in the region is complete without an experience on the Great Barrier Reef. Visitation can make a positive impact on the reef, by incorporating an experience such as a turtle release into the itinerary with profits going to Cairns Turtle Rehabilitation Centre, which is dedicated to the rehabilitation of injured turtles and raising awareness among delegates on environmental impacts.

There is no better place than Cairns & Great Barrier

STAY Cairns isn’t short of modern accommodation offerings, most notably the trio of Crystalbrook Collection hotels.

The portfolio of properties was completed in November with the opening of the 311-room Flynn, joining existing hotels Bailey and Riley. Between them, the three hotels offer more than 870 luxury rooms, a major drawcard for the region. In another exciting development for the region, Accor has announced it will debut its luxury Fairmont brand in Australia with the opening of the 253-room Fairmont Port Douglas in 2023.

Reef to learn about Australia’s rich indigenous history, particularly as it’s the only destination where the culture of both the Aboriginal and Torres Strait Islander peoples are found. Groups can take part in a Dreamtime Walk on Kuku Yalanji country at Mossman Gorge Centre or a bespoke tour with Torres Strait Eco Adventures to explore Waiben (Thursday Island), Muralag (Prince of Wales Island) and Ngarupai (Horn Island).

Cairns & Great Barrier Reef, QLD

Under the region’s new brand positioning, delegates can expect to ‘leave greater’ after attending a business event or incentive program in Cairns & Great Barrier Reef. While it’s a promise to delegates that they’ll leave the destination feeling greater, it’s also a promise that groups will leave as greater custodians of the region – with its stunning rainforests, rich Indigenous culture and worldrenowned reef.

EAT + DRINK The laid-back casual vibe that’s so enticing about the region flows through to the myriad food and beverage experiences on offer. A number of new microbreweries and microdistilleries have arrived in the heart of Cairns of late, such as Sauce Brewing Co, Wolf Lane Distillery and Hemingway’s Brewery Cairns Wharf. Hemingway’s serves as a perfect welcome function venue for groups that gives back to the reef by donating a portion of beer sales to the Support Great Barrier Reef Legacy.

For high-end incentive groups after a sophisticated dining experience, Nu Nu Restaurant in Palm Cove or Paper Crane in Cairns are top picks.

Above: Snorkelling at Mackay Reef.

Credit: Tourism TNQ Left: Dreamtime Walk, Mossman Gorge.

Credit: Tourism TNQ

www.spicenews.com.au 29

Destinations Longitude 131.

Credit: Tourism NT/ George Apostolidis

Uluru, NT As organisers look within Australia for incentive experiences, there’s no better place to start than Uluru, commonly referred to as ‘the heart of the Red Centre’.

Groups will be amazed by the World Heritage-listed Uluru-Kata Tjuta National Park and inspired by the cultural importance of the region.

EAT + DRINK

STAY

EXPERIENCE

For a luxury group stay, Longitude 131 is a sound choice given its

To truly experience the cultural significance of Uluru-Kata Tjuta National

location overlooking Uluru, sophisticated dining and tailored private

Park, groups can take part in the Ranger Guided Mala Walk where

experiences. Part of Baillie Lodges, the property offers 16 tented

they’ll learn about the park’s geology, environment and cultural

pavilions located in the heart of the Australian outback.

heritage from those who live there.

Perhaps one of the most famous dining experiences in the country, Tali Wiru is the under-the-stars dinner experience hosted by Voyagers Ayers Rock Resort. As diners enjoy four courses featuring native ingredients, an Indigenous storyteller shares insight into the history and spirituality of the land.

Great Ocean Road, VIC STAY Located on the northern headland of Torquay, right at the start of Great Ocean Road, Peppers The Sands Resort is a contemporary property with 112 guest rooms, a world-class championship golf course, plus an on-site restaurant.

EAT + DRINK Take in the view of Great Ocean Road while dining at Chris’s Beacon Point Restaurant, perched among the natural surroundings of Apollo Bay. Chris’s culinary focus is 12 Apostles, Great Ocean Road

Don’t let this destination sit on your delegates’ bucket lists any longer – Victoria’s famed Great Ocean Road is a perfect location for a rejuvenating incentive program. Endless scenic sights, various accommodation options and food experiences are dotted along the coastal drive.

30 Spice Summer 2020

contemporary with a Southern European and Middle Eastern influence, with fresh seafood aplenty.

EXPERIENCE There’s no better way to take in the beauty of the 12 Apostles than with a birds-eye view aboard a helicopter as it soars overhead. 12 Apostles Helicopters offer a variety of scenic flights for groups to take in that spectacular view.

Destinations

Broome and the Kimberley Coast, WA A two-and-a-half-hour flight from Perth, Broome and the Kimberley Coast is one of Western Australia’s most spectacular locations, and perfectly suited for incentive groups.

Cable Beach Club Resort & Spa

STAY Cable Beach Club Resort & Spa comprises 225 rooms, set against the backdrop of the Kimberley outback. The resort’s gardens and poolside spaces are perfect for private welcome receptions, casual Kimberley barbeques or formal sit-down dinners.

EAT + DRINK When it comes to culinary experiences in the Kimberley region, groups can explore ancient Indigenous food and techniques.

Bundy’s Cultural Tours teaches visitors how local Bardi people use a native plant to catch fish and shares his knowledge of the fascinating marine life.

EXPERIENCE As far as experiences go, there are endless opportunities to soak up the region no matter your level of adventure. There’s 4X4 tours and fishing trips for the adventurers, or for those who prefer a more relaxed vibe, a scenic helicopter flight or sunset river cruise is a must.

Destinations

Sunshine Coast, QLD

The Ohana Group

When you think coastal getaway, Queensland’s Sunshine Coast instantly comes to mind. For incentive planners, the destination is an easy choice, thanks to its accessible location, blend of hinterland and coastal venues and stunning backdrops for group experiences. Given the region’s low population and relaxed setting, the Sunshine Coast is well suited to small incentive groups with various options for exclusive buyouts.

STAY

As planning for 2021 gets underway, Business Events Sunshine Coast has launched a dedicated microsite, sunshinecoastincentivetravel.com, to provide inspiration for organisers. Destination information, program ideas and an itinerary builder are all on offer to assist planners. Also there to help bring your incentive to life is a number of experienced suppliers and operators, such as The Ohana Group, specialists in catering, events and private dining, or First Class Functions, experts in floral styling and event management.

House to its rooms and suites, ideal for small

The Sunshine Coast has plenty of choices for accommodation, whether you prefer a coastal or hinterland stay. For the latter, Spicers Clovelly Estate is highly regarded and for good reason; the stunning French provincial-inspired property oozes charm. The estate just added Montville incentives of up to 12 people. There are a range of properties dotted along the coastline, but for a VIP escape to the wilderness, Richard Branson’s famed Makepeace Island is available for exclusive use.

EAT + DRINK The Sunshine Coast recently welcomed a new open-air rooftop bar, aptly named The Rooftop.

Located in Maroochydore, the venue offers views over the ocean and space for up to 100 guests for a casual, cocktail event. There are countless venues for a sophisticated, seated dinner on the coast, among the favourites are Noosa Boathouse, Spirit House Restaurant in Yandina and People, Plates & Places, an outdoor long-table dining experience in various locations.

EXPERIENCE While most would be inclined to head to the coast for group experiences such as jet skiing, whale watching or surfing, some of the most spectacular experiences can be found inland. For the adventurous types, Glasshouse Mountains Trail Bike Tours takes groups on guided dirt bike tours of the scenic state forest, while hinterland towns like Maleny and Montville have endless experiences to explore. For the foodies, take your groups on a strawberry Montville House at Spicers Clovelly

32 Spice Summer 2020

picking trip to Strawberry Fields or explore local brews with Sunshine Coast Craft Beer Tours.

C ONNE C T GR E AT L E AV E GR E AT ER Surrounding your team or clients with great, leaves your business greater.

BUSINESSEVENTSCAIRNS.ORG. AU

Advertorial Byron at Byron’s signature restaurant, Forest

Destination delicious Port Macquarie Rydges Port Macquarie is not just a stunning coastal destination for events, their food and beverage credentials also stack up. The award-winning Zebu Bar & Restaurant impresses with its spectacular waterfront location and modern Australian cuisine.

Just 10 minutes north of Port Macquarie, Ricardoes Tomatoes & Strawberries is a must-visit for groups wanting to experience local produce at its finest. Walk through the state-of-the-art greenhouses and pick your own plump strawberries to take home.

Cassegrain Wines is an acclaimed producer of full-flavoured, yet soft and elegant wines using fruit sourced within NSW. Inside the winery, Twotriplefour restaurant offers a paddock-to-plate dining experience paired with carefully crafted wines.

Ricardoes Tomatoes & Strawberries

34 Spice Summer 2020

Strawberry picking, private gin tastings and hatted dining experiences are just a handful of the tantalising incentive offerings waiting to be discovered on the New South Wales North Coast.

Y

ou may think the New South Wales North Coast is all about sun, sand and surf (yes, we are certainly known for those things) but we have plenty more to offer to enhance the delegate experience, starting with an unbeatable food and beverage scene.

As one of the key elements of any conference, there’s nothing more important than food and beverage taking centre-stage; when done right and as an immersive part of the conference experience, the positive word-of-mouth will be long lasting.

When hosting your next conference or incentive event on the NSW North Coast, there are myriad ways to ensure the region leaves your delegates feeling energised, nourished and inspired by unforgettable culinary experiences.

Firstly, think about incorporating a dinner at a hatted restaurant or highly regarded venue that showcases the expertise of the chef.

Better still, why not include the executive chef in the experience by inviting them to speak to the group

and introduce each course for a personal, exclusive touch.

Secondly, highlight regional produce by not only eating it, but celebrating it along the way. If the program allows, have delegates take part in a local food experience, such as harvesting seaweed from the coastline or hand-picking the fruits and vegetables along the way.

Then delegates can prepare the ingredients in a cooking class before sitting down to enjoy them together.

The North Coast has plenty of options to take delegates on the food journey from ‘paddock to plate’ or even ‘ocean to plate’.

To round out the food and beverage experience, incorporate some of the region’s famed produce in corporate gifts for your delegates and clients. It’s a personal touch that will leave a lasting impression of the region on your group.

While the sun, sand and surf might draw your groups to the North Coast, the unbeatable array of food and beverage experiences will have them begging to stay. n

Advertorial

Pacific Bay Resort

Coffs Harbour Nestled between lush hinterland and golden beaches, Pacific Bay Resort is set upon 200 acres in Coffs Harbour. Groups can enjoy modern accommodation, a nine-hole golf course, extensive conference facilities, plus the popular Bayside Bar and Grill.

Visitors to Coffs Habour probably know the Big Banana, but many are surprised to find the region’s largest cheese deli right beside it. The Cheesemaking Workshop & Deli offers group cheese workshops, plus a range of products to take home.

Halcyon House

Byron Bay Now part of the Crystalbrook Collection, Byron at Byron combines luxury and sustainability in a subtropical rainforest setting. The resort offers 92 suites, meeting facilities and fine local cuisine at Forest Restaurant.

A favourite among many Aussies, Byron Bay Cookies originated at the local markets in 1990. Be sure to stop in to one of the gift store locations in Byron Bay for a cookie and coffee. They also make for delicious corporate gifts!

Two Tails Wines is an award-winning, family owned vineyard located in the village of Nana Glen, within the beautiful Orara Valley, 20 minutes west of Coffs Harbour. Ideal for a group tasting or private lunch, it’s a must-visit when in town.

Cape Byron Distillery is perched in the heart of the Brook family’s 96-acre farm in the hinterland of Byron Bay. Groups can stop by for a tour of the distillery and the farm, before settling in for a guided tasting of the award-winning Brookie’s gins.

Ballina

Tweed

The Beach House is a unique beachside venue in the Ballina region that offers exclusive private use of the two-acre property for events and retreats. On-site chef Sacha Meier has more than 30 years’ experience in the kitchen and is passionate about conscious food.

Halcyon House fuses stylish design and coastal charm for a beachside stay unlike any other. Located in Cabarita Beach, Halcyon House features 21 rooms and suites, plus a hatted restaurant, Paper Daisy, headed up by executive chef Jason Barratt.

Harvest Newrybar comprises a restaurant, historic bakery and local delicatessen, and is a firm favourite with visitors and locals alike. The famed culinary destination gives visitors the opportunity to learn about sustainability, locality and seasonal cooking.

What began as an Italian-inspired meeting place for locals to enjoy regional produce and delicious wine, Osteria is now a sophisticated, self-sustainable hub. The team is also well known for putting on unforgettable events, from long lunches to intimate dinners.

Established in 1993, Zentveld’s Coffee are known as pioneers of the local coffee growing industry. Visitors can enjoy a genuine local coffee experience from ‘seed to cup’, while farm tours can also be arranged

Husk Distillers was born out of inspiration from the vibrant rum culture of the Caribbean islands and a desire for fine Australian spirits. Perhaps now best known for its Ink Gin, Husk is certainly worth a visit for lovers of premium spirits and local success stories.

(post-COVID) for groups.

FREE EVENT: Discover the North Coast Discover how the NSW North Coast can host your next business event at the Destination North Coast Reboot Roadshow on 1 December, 2020.

The free virtual event will educate, inform and tempt you with the many wonders of the region, with a keynote speaker, virtual famils, updates from the team and an opportunity to meet one-on-one with stakeholders on the North Coast.

Register before 24 November and go into the draw to win one of five accommodation packages worth over $500 each. Register at: bit.ly/RebootRoadshow

www.spicenews.com.au 35

Opinion

How to make your incentive work in this market Incentive programs shouldn’t be disregarded during unstable times, instead they should be used strategically to help teams thrive, writes Mercedes Ibbett, managing director of EVT Incentive Marketing.

Flexibility and personalisation

T

his is a year that none of us will forget any time soon, and the truth of the matter is that 2021 isn’t looking any different at this stage. Not only are we dealing with a global pandemic, but we are also in a recession. And we all know what happens during a recession, incentive programs are often the first thing to be cut.

But we also know incentive programs should be a tool to help lessen the impact of the global crisis but also to flip the switch from surviving to thriving! We have had wonderful success for clients in transitioning their strategies to cope with this year’s uncertainty, not just financially but that of lockdowns and constantly changing rules.

For one client we achieved 9.2 per cent growth in sales compared to the same period last year. That’s an incredible result considering part of their dealer network has been in lockdown.

To help you achieve success in your incentive programs, here are my top tips:

Think of your program as more than just a sales tool It might seem counterproductive, but our clients who are seeing success use their incentive program as a tool for engagement and connection. To push sales only is really inappropriate right now, however to connect, share updates, provide some distraction for your participants, weaved in with a message around sales and the right behaviours will support results.

36 Spice Summer 2020

With the constant changes in 2020, an annual strategy ‘set and forget’ isn’t going to work. We have moved our clients onto a more tactical structure where we are reviewing the market and adjusting the focus and criteria to suit. This can be done down to a local-based level, personalised to the external factors that different regions are facing.

Be mindful about how this is structured to ensure it doesn’t drive bad behaviour such as buying up to achieve a reward. This is where balancing the types of behaviours become really important.

The right reward, right now Sadly, incentive travel is a hard sell right now. We have transitioned our clients to more points-based structures where they can redeem the right reward just for them.

Let there be choice and get the right mix of aspirational rewards but also items that can support your team through this time. Think home-based rewards, localised ‘safe’ experiences and supporting local businesses.

Another key is to have rewards that can be earned quickly, even if they are smaller value earnings – people need the hit of small wins right now.

Consistent, transparent communication Consistency and transparency are key. Whatever your method, it’s important to maintain the message but also to be open and honest. This is a really hard time for everyone, but I believe a lot of respect and relationships can be built in the way you manage your communications around your programs. n

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Final thoughts

Contracts: Your front-line defence Solicitor Matt Crouch shares three problem clauses to look out for when negotiating event contracts.

T

he curve is flattening, but the annus horribilis continues. Winston Churchill famously said, "If you're going through hell, keep going." We will come out the other side of all this!

One of the good things to come out of the last six months is that many event managers and PCOs have finally gotten around to updating their events contracts.

As an event manager or PCO, you are the "ringmaster" of the circus.You are surrounded by the attendees, sponsors, exhibitors and suppliers, and you will often have contracts with them all, as well as with your clients.

There are some who say, "Contracts are not worth the paper they are written on." Nonsense! Your contracts are there to ensure both parties are on the same page, which is essential for relationship management and to avoid disputes.

If well written, your contracts will also limit your liability and establish appropriate rules for things like confidential information, intellectual property ownership, cancellation and yes, the flavour of the month, force majeure.

38 Spice Summer 2020

Now is the time to update your contracts for future business, with your clients, sponsors, exhibitors and delegates.

Yes, there is a legal cost in doing that properly, but money spent getting wellwritten contracts will be a small faction of the cost of fighting disputes in court, or worse, going bust.

Now is also the time to spot problem clauses in contracts that others submit to you for signing. Here I'll focus on three such clauses: • Indemnities – These insidious creatures are so common that many think they are "standard" and can be accepted.

Indemnities come in many forms but they are simply a contractual promise to cover a loss incurred by the other party.

In many cases they include liability for loss caused, not by you, but by third parties whom you do not control.

Indemnities expose your business to much greater liability than the usual principles of compensation allow. Worse, your insurance will, almost certainly, not provide you with cover for the liability you assume. Giving

an indemnity exposes your business to a potentially catastrophic risk.

• Cancellation clauses – These are common in supplier contracts and almost always appear in venue hire contracts. Always check cancellation clauses (usually a sliding scale) to ensure the amounts payable at various cancellation points are reasonable.

• Force majeure clauses – Narrow force majeure clauses, that do not provide for refunds or for postponement without penalty, are responsible for a lot of the current misery being experienced in the events sector. Do get professional legal assistance to negotiate these and don't just think "the supplier won't listen".You have more bargaining power than you think.

Matt Crouch, solicitor and principal at Matt Crouch Legal, is well-known as the legal expert in the events sector, having specialised for over 35 years in assisting participants in the events sector, particularly event managers, including many in-house, operating within associations. matt@crouchlegal.com.au n

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