Spa & Clinic Volume 94

THE POWERFUL BODY CONTOURING DUO

Discover more

REDUCE BODY FAT AND BUILD & TONE MUSCLE

24% clinically proven average fat reduction

30% clinically proven average increase in muscle mass

Reduce fat

truSculpt is a non-invasive treatment that delivers monopolar radiofrequency (RF) technology to target unwanted fat on the abdomen and flanks.3

Tone Muscle

truFlex is a customisable muscle stimulation device featuring multidirectional stimulation (MDS) technology to strengthen, tone and define muscles on the abdomen, obliques, glutes and thighs.4

Protects skin against daily aggressors and blue light(2) improves skin texture(4)

Regenerates the skin during the night(3)

Gives an immediate and lasting plumping effect(1)

Wrinkle smoothing cream

Resurfacing sleeping cream 10-day express radiance and wrinkle treatment

Plumping booster serum

CliNi CA llY T es T eD

The skin is plumped

The skin looks visibly younger

The skin is rested

The skin tone is evened out

Contents

COVER STORIES

24 World Congress of Dermatology Report

70 Alma Soprano Hair Removal

96 First Look At WA’s Largest Spa

TRIED+TESTED

12 Nadine and Kym try the latest aesthetic treatments

EVENTS

38 Things We Overheard At NSS

10 important learnings

40 BEAUTY&SPA Insiders

5 reasons to get tickets

43 Upskill At Cosmetic Connect

Join business experts and thought leaders at this new conference

BUSINESS

44 News Bites

Launches, collaborations, and other industry news to know now

48 Come On In!

The latest spa and clinic openings

50 The Future of Injectable Clinics

We chat to Dr Jonathan Hopkirk

58 New Rules

A closer look at the consequences of the AHPRA changes

AESTHETICS

72 Confidence To Be

What are patients’ motivations to get injectable treatments?

74 Healing Wounds

Medical tattooing as part of the healing process of wounds – physical and mental ones

80 The Making of a Skincare Product

Pauline Valle takes us through the process of creating her Rapid Retinol Concentrate

86 How To Future Proof Clients’ Skin And The Impact Of The Skin Ageing Exposome

Dr Natasha Cook shares her top tips

On the cover

Getting In Sydney

Dr Stephen Crimston shares his findings

qualia, Hamilton Island

98 The First Two Years Of A Wellness Studio

We chat to the Founder of Bionik

100 Waterlily Launches 7 Professionally-Exclusive Facials

Biotech beauty is the new trend

TECHNOLOGY

104 The Rise Of Laser Brow Tattoo Removal

We put it to the test at Amy Jean Brow Agency

106 Bracelets To Deliver Thermal Energy

TECAR Therapy takes existing beneficial electrotherapies to the next level

108 Morpheus8 3D

Dr George Calfas explains InMode’s latest innovation

MEDI

112 The Success Story of Bioremodelling Injectables

Dermocosmetica shares their huge success in Australia

114 Dedication and Determination

Cosmetic nurse Malinda Micich shares her career highlights, learnings, and advice

116 How I Feel Confident As A Cosmetic Nurse

We chatted to Taylah Ferguson, RN, about her partnership with Juv’ae

COSMETICS

120 Skin Food

The latest supplements are served

Alma Lasers is a global innovator of laser, light-based, radio-frequency and ultrasound solutions for the aesthetic and surgical markets. From our early days, we have been at the forefront of medical and aesthetics technologies, carrying the torch of revolution in various arenas around the world, determined to become a market leader. Today, we are a worldleading provider of energy-based solutions for the surgical, medical aesthetics and beauty markets, delivering cutting-edge technologies to our partners and customers. We are firm believers in the power of science, redefining the industry through an endless desire to innovate and drive the global industry forward. We are focused on delivering breakthrough products considered the gold standard in markets around the world, for the benefit of all. alma-lasers.com.au

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managing editor

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partnerships manager

Kym Cowper

ph: +61 2 9660 2113 mob: 0410 570 467 kcowper@intermedia.com.au

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Editor’s LETTER

Welcome to one of our biggest issues ever. We are extremely proud to bring you 124 pages of education, information, and inspiration to read at your leisure. The past few months have been incredibly busy for the aesthetics industry with the most talked about topic of course being the new AHPRA guidelines for medical practitioners. Sentiments varied from confusion to frustration to happiness that, finally, Australia’s aesthetics industry is becoming somewhat more regulated, and therefore (at least in theory) safer for patients. Only time will tell whether the crackdown will raise the bar in terms of best practice and standards, or if it will simply worsen the ‘dobbing in culture’ among competitors. You can read more on this on page 58.

Our biggest feature of this issue is our report on the World Congress of Dermatology in Singapore, which we attended with L’OREAL back in July. It was an incredible experience to see a congress of this size with more than 11,000 delegates. We learned so much from top dermatologists and gained a rare insight into developments that will shape the future of dermatology. Head to page 24 to read about our experience.

Speaking about new developments, Alma’s Soprano is reinventing laser hair removal treatments. In our cover story, you can read about its incredible technology, which allows it to safely treat skin of all colours, including tanned! This means you don’t have to turn clients away when they show up at their hair removal appointments with bronzed skin (including fake tans) – it’s a win win situation for you and your clients. We’re also getting a first look at Western

Australia’s largest spa facility, which will commence its build later this year and cater to up to 220 guests at a time when it’s finished. We certainly can’t wait to visit Tawarri Hot Springs.

Lastly, we’re in the final stages of planning our unmissable BEAUTY&SPA Insiders event, which is taking place at Pier One in Sydney on October 16. We have just announced the incredible Hembrow sisters as our keynote speakers, who will tell us just how exactly they managed to build two exceptionally successful skin clinics without being practitioners themselves. I am sure we will all take away so much from their business and marketing expertise, so if you haven’t bought tickets yet, make sure you do at beautyandspainsiders.com.au. I can’t wait to see you there.

Nadine Dilong Managing Editor NDILONG@INTERMEDIA.COM.AU

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Tried+Tested

The latest and greatest in the aesthetics industry, tested by the SPA+CLINIC team.

Nadine Dilong, Managing Editor tried: Dermalogica ProSkin 60 Treatment

Every results-driven facial has to be customisable. As no two skins are the same, what would be beneficial to my friend might not make sense at all to what I need, so I always appreciate a facial appointment that will cater to my unique skin concerns. Besides a giant wall of skincare products and training facilities, the dermalogica HQ in Sydney offers facial treatments, including the ProSkin 60 treatment, which is a 60-minute facial customised to each individual client. After a thorough questionnaire and handson skin analysis by my therapist, she recommends a mild peel, which will work on some of the congestion I’ve been experiencing. This is followed by 20 minutes of LED, during which I receive a super relaxing arm and hand massage. She then uses the UltraCalming Mist and UltraCalming Gel on my face to give it a big hit of hydration while also calming any redness. Throughout the facial, I can feel different tools being used, such as cooling globes under my eyes, or a galvanic to infuse the products deeper into my skin. After 60 minutes, my skin looks refined, smooth, and most of all, calm. It’s exactly the kind of mid-week skin pick-me-up I needed. dermalogica.com.au

Kym Cowper, Partnerships Manager tried: Bio-Remodelling Injections

As an enthusiast of advanced skincare treatments, I was desperate to trial the newly released bio-remodelling injectable that Dermocosmetica launched in Australia nearly a year ago. Invited into Lisa Rush’s stunning clinic in Paddington to be treated by one of her nurses, Olivia, I was beyond excited. The injection process itself was a little spicy; Olivia explained how it resembles a bee sting, and I’d say that’s pretty accurate, thanks to the fine-gauge needles used and the unique texture of the bioremodelling solution. As the product was gently introduced into my skin, I felt a comforting warmth spreading throughout the treated areas. It was akin to a luxurious, nourishing sensation, reminiscent of warm honey seeping into every pore.

Over the following weeks, I began to witness the remarkable effects of bio-remodelling: My skin gradually became firmer, plumper, and more supple, as if it had been rejuvenated from within. Fine lines and wrinkles seemed to fade away, leaving behind a smoother and more youthful appearance. The hydration and revitalisation provided by the treatment was truly remarkable. What I appreciated most about bio-remodelling was its ability to create natural results. There were no drastic changes or exaggerated features –just a beautifully refreshed and radiant complexion that looked like an enhanced version of my own skin. The treatment worked harmoniously with my body’s natural processes, stimulating collagen and elastin production to restore a more youthful vitality.

Nadine Dilong, Managing Editor tried: Morphée Zen

Meditation has never been my thing. Despite hearing about the incredible benefits of daily meditation from seemingly everyone around me, I find it extremely hard to make time for sitting still. Typical millennial, am I right? There are so many ways to access guided meditation, but to be honest, having a meditation app on my phone, literally the device that makes my life as stressful as it is, seems counterproductive. So I was intrigued when I heard of Morphée Zen, a pebble-like device with no screen, no wifi abilities, just audio meditation. Plug in your earphones and choose from 72 sessions based on six themes: Dynamic Relaxation, Deep Relaxation, Immersive Journeys, Nature Sounds, Relaxing Music and “Chrono Zen”. At the push of a button, I am guided through a 5-minute meditation, or can relax to the sounds of nature. Instead of offering a thousand different functionalities, it is simple, which is exactly what I needed. Whenever I feel overwhelmed, I put my phone away and grab the Morphée Zen. Having a seperate small device, which also feels really nice in your hands, feels more purposeful than playing a video on Youtube or opening an app. I can see this working well as a retail product at a spa, especially during Christmas gifting season. morphee.com.au

BEFORE AFTER BEFORE AFTER

SKIN CONCERNS PIGMENTATION, AGEING & SUN DAMAGE

SKIN CONCERNS ACNE, CONGESTION & PIH

BACKED BY SCIENCE | LESS IS MORE | BOOSTED WITH B3 (NIACINAMIDE)

Founded and formulated with over 20 years of research and clinical expertise, by pioneering Australian Dermatologist Dr Natasha Cook MBBS (hons) FACD.

These unique, clever, hybrid formulations combine the right concentrations of the best actives proven by science

A powerful concise routine, designed to combat all 6 skin concerns; ageing, sun damage, pigmentation, acne + congestion, sensitivity and dehydration

Dr Natasha Cook

Stockist enquires: orders@drnatashacook.com

Dr Natasha Cook (MBBS HONS FACD) Board-Certified Dermatologist

Kave Home: Sheffield Coffee Table au.kavehome.com

Florals & Co by Sarah Amy floralsandco.com

About Space Toledo Opal Glass Pendants aboutspace.net.au

Custom

Brosa Florence Velvet Chesterfield 3 Seater Sofa brosa.com.au

In a quest to create cutting edge educational facilities unparalleled in the industry, The French Beauty Academy (TFBA) opened their 300 Adelaide Street Brisbane campus in July 2019 after outgrowing their first two campuses in Brisbane and on the Gold Coast. Senator the Hon. Michaelia Cash, the Minister for Employment, Skills, Small and Family Business at the time and Edwina McCann (former Editor-in-Chief Vogue Australia) jointly performed the ribbon cutting ceremony for the opening of the space. “We worked with the team at Archway Brisbane from concept development through to completion. They oversaw the build ensuring we were ready to open the doors in time for a mid-year intake,” says Taegan Reid, Brand Manager “We had a strong vision for the aesthetic of the campus and the feeling that we wanted the space to evoke. The interior design concept was led by our team internally as we wanted to pay respect to The French’s long brand heritage, while creating a space that was innately feminine. We wanted the campus to feel inspiring, uplifting and empowering to those that entered to truly feel comfortable in their skin.”

Facts & Figures

Name: THE FRENCH BEAUTY ACADEMY

Owner: THE FRENCH FAMILY

Location : BRISBANE, QLD

Size: 21,304m 2 across two floors

Treatment Rooms: 12 Classrooms including 2 dedicated Salon experience spaces, 2 rooms equipped for the delivery of professional makeup and a specialised nail services space

Staff: 100 across 3 campuses

Interior Inspiration: FEMININE, ICONIC, BALANCED

it’s all about preparing students for the future. “French students spend a large portion of their week and year on campus. Beauty Therapy, Makeup, Nail Technology etc are practical and hands-on professions so faceto-face study is extremely important. When on campus we want students to feel at home and inspired all at once. Students are also entering a luxury service environment. We wanted the aesthetic and feeling of the space to be able to simulate a salon environment for their learning. The campus was designed to accelerate a student’s skills development by learning in a space that simulates real-life working environments.”

The team succeeded in creating a space so elegant, feminine, and modern that even visitors want to stay for a while. Hues of pink are contrasted by black velvet, and the pink terrazzo staircase leading up to the second floor, which opened a few months after the lower level, is a piece of art in itself.

According to Reid, ”the iconic light pink colour palette is loved by students and visitors. The ornate heritage finishes of ceiling roses, wainscoting, and chandelier lighting bring a sense of timelessness and glamour to the space. The unexpected details are what adds the wow. From the large pink staircase with pink terrazzo tiles to the floral wallpaper used on the roof to the petal pink kitchen – there is something to discover as you progress through each part of the space.”

When asked why the look of the campus is so important, Reid says,

And it’s exactly this focus on the ‘real life’ that begins upon graduation that gives TFBA students an edge over many others. Earlier this year, the school partnered with the biggest names in skin and device technologies to co-develop an industry leading skin focused program titled ‘The Future of Beauty’. This Australian industry first bridges the gap between training and employment, ensuring French graduates are skilled for the beauty jobs of tomorrow. “We’re not happy arming students just with a qualification, we want to make sure they leave with their dream life, set up for success, and ahead of their competition. And it’s for that reason a French qualification holds the highest reputation in industry,” says Luke French, Managing Director.

TFBA offer quarterly intakes for their flagship Future Beauty Dual qualification (SHB50121 Diploma of Beauty and SHB50216 Diploma of Salon Management). Alongside the Future of Beauty Program, they offer a range of short courses across makeup, nail technology, lash, brow and tanning services and advanced laser courses with monthly intakes. The campus is a cutting edge, vibrant, feminine space where students can study all modalities in pursuing a career in the $4.2trillion dollar global beauty and dermal industries.

For more information, visit thefrenchbeautyacademy.edu.au

Skin health for your patients, profitability for your business.

Meet Syndeo®

Hydrafacial Syndeo is the future of skin health. Its cloud-connected platform makes treatment even more seamless, while delivering glowing results that patients of all skin types will love and offering new opportunities and innovative intelligence for every aesthetic business.

Discover thousands of treatment combinations to personalise every Hydrafacial experience.

Future Data Collection

Cloud-Based Data Platform

Business Intelligence

Patented Vortex-Fusion Technology

Custom Backlight Colours

Automatic Serum Selection

100% Touch-Free Experience

Seamless Gesture Control

Upgrade In-Treatment Prompts

12 Treatments in 1 Device

More speakers to be announced Introducing our BSI Speaker Line-up

FIONA TUCK Author, Nutritional Medicine Practitioner and Skin Expert

TERRI VINSON Founder, Synergie Skin

DR SHREYA ANDRIC Co-Director & Principal Dermatologist, Northern Sydney Dermatology and Laser

DR IAN CHINSEE Director, Inigo Cosmetic

JESSIKA BRIGGINSHAW Founder, Brow Squad

PETA FRIEND Manager & Operator, Will&Peta Skin Clinic

CECILIA FERREYRA Director of Spa & Wellness Sofitel SPA

KAREN GEISZLER Owner & Manager, KG Beauty & Modality Training

KELLY GEORGE Founder, Kelly George Aesthetics

DR TANIA ROMANO Head of Medical & Education, SkinCeuticals

MICHELLE REEVE Founder & Formulator, Waterlily Skincare

DR TONI PIKOOS Clinical Psychologist & Co-Founder, ReadyMind

EMMA PAXTON Founder & CEO, PAX Polish

KATH MERLO Co-Founder, KAILO Medispa

GEORGINA MARIOUKLAS CEO, beyond PAYMENTS

DR DONNA MARÇAL Co-Founder, Dermatonics

ISABELLA LONERAGAN Founder, IL Skin

AMY AND EMILEE HEMBROW Founders, SSKIN

DR KATE JAMESON Founder & Medical Director, Youth Lab

DR STEVEN LIEW Specialist Plastic Surgeon, Founder & Chief Medical Officer, Shape Clinic

KATELIN GREGG AND ELLA JAMES Co-Founders, Fayshell

WE’RE NEW HERE

New product launches to optimise your retail shelves.

InClinic Mineral Matte Liquid Foundation, RRP $49.00 inclinic.com.au

CurrentBody Skin RF Radio Frequency Skin Tightening Device, RRP $530.00 currentbody.com.au

Ultraderm Day&Night Serum Rituals, RRP $102.00 ultraderm.com.au

Bondi Wash Deodorant, RRP $22.00 bondiwash.com.au

Thermoceutical Optimum C20 Serum 30ml, RRP $150.00 cosmeceuticalsolutions.com.au

Codage Eau de Soin, RRP $128.00 beheers.com.au

SkinCeuticals A.G.E. Interrupter Advanced, RRP $274.00 SkinCeuticals.com.au

Fusion Meso Retinol, RRP $79.20 probeautysolutions.com.au

Youngblood Mineral Eyeshadow Quad in Starlit, RRP $74.95 probeautysolutions.com.au

Eminence Pineapple Refining Tonique, RRP $109.00 eminenceorganics.com.au

The Cleansing Cloth, RRP $39.99 thecleansingcloth.com.au

Payot Stick Regard Hydratant Adaptogène, RRP $70.00 payot.com

Filorga NCEF-Shot, RRP $138.00 filorga.cosmax.com.au

Bioskin Dermolife BSK32 Eye Pro Contour 2 x 3ml vials, RRP $87.00 cosmeceuticalsolutions.com.au

Guinot Perfect Gommage + Baume, RRP $110.00 guinot.com.au

Murad Resurgence Retinal Resculpt Overnight Treatment, RRP $170.00 murad.com.au

Endota Hyaluronic Lip Treatment, RRP $35.00 endotaspa.com.au

Cosmedix Elite Alt-A, RRP $263.00 advancedskintechnology.com.au

Musq Radiate Face Polish, RRP $49.95 musq.com.au

au.heathealer.com

Biologique Recherche Emulsion PIGM 400, RRP $422.00 biologiquerecherche.com.au

OCosmedics V8 Peptide Complex Mask, RRP $79.00 ocosmedics.com.au

Lust Minerals Clean Tinted Sunscreen, RRP $38.00 lustminerals.com.au

Macrene Actives High Performance Neck & Décolletage Treatment, RRP $445.00 skincareedit.com

Osmond Saint Signature Marine Collagen Hydrating Serum, RRP $79.00 osmondsaint.com

Styling by Nadine Dilong.

Photography by Brandee Meier.

Heat Healer Gua Sha Lymphatic Drainage Tool, RRP $98.00

World Congress of Dermatology

Insights from the biggest dermatology conference

Over 11,000 delegates including thousands of the world’s best dermatologists and scientists gathered in Singapore in July 2023 to learn about the latest research and innovations in skin. As a Platinum Sponsor, L’Oréal impressed with their ‘L’Oréal Village’, over 700m2 of exhibition space with countless education opportunities on their dermo-cosmetic research, and immersive experiences showcasing their latest innovations. Come with us to see what we learned…

Skin Defence And The Gold Standard of Antioxidants

We explain the effects of air pollution on the skin and why CE Ferulic’s chelation abilities matter.

It is no secret that our skin is damaged by environmental factors every day. Sun radiation (ultraviolet radiation, visible light, and infra-red radiation) is the most commonly known cause, but recent studies have shown that air pollution impacts our skin health as well. In fact, 99% of the world’s population is exposed to air that exceeds the World Health Organisation quality guidelines. Of course, air pollution is especially high in urban areas, and considering that more than half of our population lives in big cities, most people are facing heavy air pollutants every day.

Scientists have also discovered that air pollution does not stay where it is made – it travels, as shown by elevated levels of iron in the arctic or wildfires that impact cities despite them being several hundred miles away. Virtually everyone in the world is exposed to pollution, unhealthy air impacts our skin, and we cannot easily escape it, but we can help our skin defend itself with topical antioxidants.

SkinCeuticals’ CE Ferulic has been and still is one of the most effective topical antioxidant products to help skin defense as it neutralises free radicals. At the World Congress of Dermatology (WCD) in Singapore, Stephen Lynch, assistant vice president of research and innovation development for SkinCeuticals, explained the research and testing that has gone into the creation of CE Ferulic and its ability to help protect skin from airborne pollutants, including metals.

The role of antioxidants in chelation

According to WHO, cadmium, lead and mercury are common air pollutants, and are emitted mainly as a result of various industrial activities that also contribute to the deposition and build-up of heavy metals in soils. When exposed to metals in polluted air, these environmental aggressors cause oxidative stress in skin. The countering of the effects of harmful metals on our skin is called ‘chelation’. Chelation agents in CE Ferulic bind to metal ions to neutralise them, making them less of a threat to the skin. In order to understand this better, it’s important to look at the science of antioxidants.

“Free radicals are atoms that have lost an electron, and they are looking to grab an electron from somewhere else, from wherever they can find it,” explains Stephen Lynch. “Usually, they grab it from cellular components, which is causing a lot of damage. Antioxidants donate an electron to help quench this; they sacrifice themselves.”

When we think of one of the most effective antioxidants, Vitamin C, this is exactly what it does when exposed to free radicals. It donates an electron, gets oxidised, and ‘saves’ other components of the skin by reducing the free radical. It is important to note that Vitamin C is only useful in the skin if you can get it to the layers of skin where it is needed. In order for it to be efficacious, the Vitamin C has to be made

Why The Right Formulation Matters

“Not all vitamin C serums are created equal, and as such, their effectiveness on the skin cannot be compared. SkinCeuticals has invested over 30 years of research to ensure our vitamin C serums are efficacious. Our serums are based on the scientifically proven “Duke Parameters” which highlight that a vitamin C serum must contain the right type of vitamin C (l-ascorbic acid), at the right concentration (10-20%) and at an acidic pH (2.6-3.5).”

bioavailable in the biologically relevant layers of the skin. It is therefore very important to have the right percentage of Vitamin C, and research has shown that the optimal level for skin penetration is 10 to 15%. Furthermore, it is important to have an acidic pH formula.

To prove the effect of CE Ferulic on free radicals generated by the interaction of metals, pollution and sunlight, a 4-day double-blinded scientific study was conducted on the back of 15 female subjects aged 18-40 years. During the four consecutive days, the back test zones were treated daily with or without C E Ferulic, followed by two hours of PM with or without five minutes of UV daily exposure. The test zone without any treatment served as control. Skin samples were collected for 4 hydroxynonenal (4HNE) protein analysis at the end of study. The results demonstrated that topical use of the serum can counteract damage caused by free radicals by up to 48%.

Atmospheric aggressors that pose a constant threat to healthy-looking skin also includes ozone. While ozone is not able to penetrate the skin, it can react

with macromolecules (lipids, proteins etc) present in the stratum corneum, leading to an oxidative and inflammatory status within the skin.

Dr Giuseppe Valacchi, PhD explained the effects of ozone on the skin at WCD and presented a study, which showed that the application of CE Ferulic or Phloretin CF reduced the ozone induced Collagen I and III degradation. In the 8-day study, the subjects’ forearms were randomised (right and left) and were divided into 4 zones: C E Ferulic, Phloretin CF, untreated/ozone exposed, and untreated/unexposed. The subjects’ forearms were exposed to 0.8 ppm ozone for 3 hrs/ day for 5 consecutive days. Punch biopsies were collected from each of the four zones immediately after the final ozone exposure and analysed for ozone-induced oxidative stress. The results showed a significant reduction of ozone induced damage in the treated areas. In conclusion, CE Ferulic and Phloretin CF used topically daily can prevent the onset of premature signs of ageing.

– Dr Tania Romano, SkinCeuticals Head of Medical and Education

Dr Giuseppe Valacchi

Hyperpigmentation And How To Help Prevent It

Why prevention is better than cure.

Pigmentary disorders were a strong focus at the World Congress of Dermatology (WCD) in Singapore as they are one of the most prevalent skin disorders globally. As the number one dermatologistrecommended skincare brand in Australia, La RochePosay presented their latest studies and research at the congress. In one of their largest studies to have ever been conducted, La Roche-Posay asked over 48,000 individuals worldwide if they are suffering from one of the following pigmentary disorders: solar lentigo, axillary hyperpigmentation, post-inflammatory hyperpigmentation, melanoma, or vitiligo. The result? 50% answered yes, which implies that over half our population suffers from some sort of pigmentary disorder. But the really surprising result was that the majority of those people did not know how to help prevent or treat it.

Pigmentation and its causes

Pigmentation occurs when the skin’s melanocytes are enlisted to create more of its natural pigment, melanin. Many factors can lead to an increase in melanin production, including sun exposure, hormones, medication, intrinsic ageing and genetics, and acne.

Contrary to popular belief, acne and the resulting postinflammatory hyperpigmentation affects people of all ages, not just teenagers. When bacteria infect a clogged pore, inflammation occurs, and a pimple appears. Melanin production spikes, leading to those annoying marks that can outlast the breakout itself. This is known as postinflammatory hyperpigmentation, and it is often worsened by skin trauma, which is, of course, why you shouldn’t pick your skin.

Research shows that 80 percent of teenagers and 40 percent of adults worldwide are affected by acne(1), with a worrying 97 percent of acne patients reporting a reduced quality of life. In addition, 600 million Google searches are made per year by people seeking acne solutions(2) – reinforcing La Roche-Posay’s mission to continually strive to meet consumer demand by providing accessible and educational skincare products and tools to effectively help manage the onset of acne.

The severity of acne pigmentation can be impacted by several factors, such as the depth of the initial blemish, how soon it was treated, and the person’s age as this affects cell turnover. Sun exposure can worsen post-inflammatory pigmentation, making this a common issue for Australians. Moreover, those with darker skin tones are more susceptible to post-acne hyperpigmentation, and the best way to treat it, is to prevent it from happening in the first place.

Prevention of hyperpigmentation

Leading the way in beauty innovation through pioneering developments in science and technology, La Roche-Posay works with thousands of dermatologists worldwide to offer effective skincare solutions for their patients. In Australia, dermatologists Dr Ryan de Cruz, Dr Cara McDonald, Dr Lena Ly, and Dr JoAnn See are among many more who stock and recommend the La Roche-Posay range to their patients, and who al at WCD in Singapore this year. Dr JoAnn See has seen impressive results on acne prone skin when suggesting the brand’s Effaclar range, which was developed for sensitive, oily and acne-prone skin, and is

La Roche-Posay’s mission is to offer a better life for sensitive skin. Created by a pharmacist in 1975, the brand is now present in over 60 countries. For over 40 years, La Roche-Posay has worked with dermatologists throughout the world to develop skincare products for the most sensitive skins. At the heart of the brand is a Thermal Spring Water that originates from a 1,700-year-old spring located in the brand’s namesake, medieval French village. This mineral-rich water, renowned for its soothing and antioxidant properties, is combined with state-of-the-art dermatological active agents, often inspired from the latest advances in medical research.

scientifically proven to target breakouts and decrease the appearance of fine lines, wrinkles and marks as well as prevent moisture loss and dehydration. Key ingredients including Salicylic Acid to deeply unclog pores and reduce imperfections, LHAs to gently micro-exfoliate and refine pores, Glycolic Acid to renew the skin’s surface, and Niacinamide to help keep skin hydrated. New to La Roche-Posay’s Effaclar range is the Micro-Peeling Purifying Gel in a 400ml pump bottle, with the larger format more suitable for chest and back cleansing.

“La Roche-Posay’s Effaclar Micro-Peeling Purifying Gel is now available in a larger size to enable longer use for the purpose of cleansing the body as well as face. The new pump bottle vessel also makes for easier dispensing whether it be a bath or shower staple for those with acne-prone skin,” says Jodi Hindmarsh, La Roche-Posay Medical Communications Manager.

The Effaclar range includes:

Effaclar Micro-Peeling Purifying Gel is an effective acne cleanser. Containing LHA (to help reduce future acne), 2% salicylic acid and zinc (to micro-exfoliate, unclog pores and reduce excess sebum), Effaclar Micro-Peeling Purifying Gel works to reduce breakouts, and leaves the skin appearing purified. Suitable for acne on the face, chest and back.

Effaclar Serum is an ultra-concentrated daily face serum for mild to moderate acne-prone skin, scientifically proven to help target breakouts, and visibly reduce the appearance of imperfections, fine lines and wrinkles while combatting moisture loss and dehydration. The non-oily, non-stick serum contains LHA (to micro-exfoliate and help stimulate skin renewal), salicylic acid (to deeply unclog pores and reduce excess sebum), and niacinamide (helps to combat moisture loss and dehydration). The highly efficacious skin refining serum promotes a smooth, healthy-looking complexion.

Effaclar Duo+ Anti-Acne Moisturiser is an unclogging moisturiser that targets blemishes, blackheads, clogged pores, and pigmented marks. The

ultra-light formula ensures skin is hydrated and mattified (immediately), with the appearance of redness visibly reduced (after 12 hours), and imperfections visibly reduced (after 8 days). Effaclar Duo (+) contains LHA and salicylic acid to remove dead skin cells, zinc PCA to help balance oiliness, and niacinamide to soothe and reduce redness.

Effaclar H Iso-Biome Wash is a hydrating cream cleanser that gently cleanses, purifies and soothes skin feeling weakened by the drying effects of acne treatments. Effaclar H Iso-Biome face wash is suitable for use by those with sensitive, oily, and acne-prone skin. The gentle soothing cleansing cream is formulated with Niacinamide to help reduce redness, Zinc PCA to help reduce sebum and La Roche Posay Thermal Water to soothe.

Effaclar H Iso-Biome Hydrating Moisturiser hydrates oily skin that has been weakened by the over-drying skin effects of acne treatments, to provide long lasting comfort. The non-comedogenic formula won’t clog pores and is suitable for sensitive and oily skin types. The formula contains prebiotics Orellana and Aqua Posae Filiformis to help support the skin’s microbiome, Niacinamide to visibly reduce redness, and La Roche Posay Thermal Water to soothe.

(1) Quality of life, anxiety prevalence, depression symptomatology and suicidal ideation among acne patients in Lithuania. J Eur Acad Dermatol Venereol. 2017 Jul 14, Lukaviciute L, Navickas P, Navickas A.

(2) ACD analysis including China, Italy, Mexico, Poland, Spain, Germany, France, USA, Brazil, Canada, Scandinavia, Russia and UK

Slowing Signs of Ageing By Preventing Glycation

SkinCeuticals’ latest product innovation is showing incredible results in reducing visible signs of ageing.

There are many processes in the skin that add to its ageing; glycation is one of them. At the World Congress of Dermatology (WCD) in Singapore, L’Oréal presented its latest research and innovations to help counteract glycation and slow the visible signs of ageing.

What is glycation?

Dr Tania Romano, Head of Medical and Education at SkinCeuticals Australia, explains that the glycation process is a naturally occurring chemical reaction that directly impacts our skin and is part of ageing.

“Glycation takes place when sugar molecules such as glucose or fructose bind to proteins and lipids throughout the body and skin which results in the formation of advanced glycation end products (A.G.E.s),” says Dr Romano. “When this occurs, the proteins and lipids become damaged and are not able to function properly which in turn impacts collagen decline in the skin, increases wrinkles, affects the skin’s laxity and dullness and ultimately accelerates ageing signs,” she adds.

Glycation is a natural phenomenon and to a certain extent unavoidable. However, high-sugar diets can accelerate the formation of A.G.E.s, and sugar found in high glycemic index (GI) foods are especially impactful. This multi-phase reaction is accelerated by external aggressors, like UV and pollution, which cause oxidative stress. This forms a ladder-like structure in which the

proteins are rigidified, resulting in A.G.E.s, which then further damage skin cells. Once formed, these damaged proteins cannot be repaired or replaced, meaning prevention – where possible – is key. In summary, glycation contributes to wrinkles, skin laxity, dull skin tone due to the natural yellow colour of A.G.E.s, and skin’s dehydration.

SkinCeuticals has recently unveiled its newest product with the launch of its highly concentrated corrective cream, A.G.E. Interrupter Advanced, which helps to target visible signs of ageing, especially those caused by glycation, restore firmness and enhance the skin’s radiance.

SkinCeuticals’ A.G.E. Interrupter Advanced has been proven to offer a reduction in collagen damage in the skin by 38% in seven days [1]. The product also increases skin density by 30% [2], a result of the inclusion of a 20 percent more potent form of L’Oréal’s exclusive anti-ageing molecule, ProXylane. The product also includes 4.45% wild fruit flavonoids, which is an antioxidant blend of blueberry and pomegranate extracts helping to protect against free radical damage and glycation. Lastly, 0.1% glythyrrhetinic acid helps enhance the skin’s natural radiance to counter dull tone, which may be linked to A.G.E. accumulation.

Glycation was one of the main topics at WCD, where dermatologist Dr Cara McDonald presented her findings on SkinCeuticals’ new product.

“The new A.G.E. Interrupter Advanced is a renovation of our previous A.G.E. Interrupter formulation. The new product contains a higher concentration of wild fruit flavonoids as well as the new ingredient of pomegranate extract to protect against UV induced glycation. Another new addition is glycyrrhetinic acid for its antiinflammatory properties. There is also a new, more potent version of the ingredient Proxylane in the new formulation, which will help stimulate collagen and hyaluronic acid production in the skin. Finally, the texture of the product has been improved, with the new formulation being lighter on the skin and a more silky consistency.”

“We know about sun protection, but how do we actually reduce glycation? And this is, of course, a process going on throughout our body, but on the skin, we have the advantage of being able to access the skin. So we can use topical products that help inhibit glycation,” she explained.

“And the thing that I do love about SkinCeuticals is that they do the science for us. They focus on the science, and they make sure that these products work before they are released,” Dr McDonald added.

She continued to present a 12-week scientific study, in which 77 females with Fitzpatrick type I - VI, aged 38-70, used A.G.E. Interrupter Advanced twice daily over their face, neck and chest in conjunction with a sunscreen. Skin biopsies were taken and analysed. “We know that on a biopsy, we cannot lie. We cannot just describe what we think we’re seeing if we actually are looking under the skin, which is why we can trust these results,” Dr McDonald said.

After 12 weeks, just three months of using A.G.E. Interrupter Advanced, the skin biopsies saw a 92% increase in filaggrin expression, which is a protein integral to our skin moisture barrier function, and which gets compromised by glycation, showing the efficacy of A.G.E. Interrupter Advanced. The results also showed a

30% increase in skin density. Another shorter study showed that the product prevented the formation of A.G.Es in vivo by 34.1% after only four days of use.

Dr Cara McDonald was particularly impressed by the product’s abilities to reduce wrinkle depth.

“This is not just fine lines, we’re talking about the deep movement lines and dynamic wrinkles, and these are hard to target with skincare alone,” she told us. “However, after 12 weeks, we see a visible difference in dynamic wrinkles. The only way to get this from skincare is by improving your collagen integrity and by actually propping up the skin and increasing the structural component of the skin; you cannot have an increase and such an improvement in dynamic wrinkles just from the hydrating effects of skincare alone.”

[1] Protocol: Study on 12 skin replicants receiving treatment of key active flavonoids every day for 6 days, each day skins exposed to UVA analysis for AGEs at day 7

[2] Protocol: Cosmeto-clinical study, 77 females, aged 38-70, twice daily using A.G.E Interrupter Advanced for 12 weeks together with sunscreen.

– Dr Tania

Romano, SkinCeuticals Head

of Medical & Education

S+C Editor Nadine Dilong with Dr Cara McDonald at WCD

Educating Patients About Photoprotection

These are the latest findings on the effects of UVA.

If there is one thing that skin experts around the world agree on, it’s that adequate protection from the sun is the most important and effective way to keep skin healthy. So of course, photoprotection was a huge topic at the World Congress of Dermatology (WCD) in Singapore. Across all of the L’Oré al Dermatological Beauty brands, research into photoprotection and new ways to protect our skin from the sun’s harmful UVA and UVB rays is ongoing, and the latest findings were presented at WCD. 51 research posters conducted by L’Oréal were presented at WCD, out of which three were chosen as ‘breaking news’, highlighting their importance. The findings included the harmful effects of UVA rays on skin.

Educating clients about UVA rays

Scientist at WCD agreed that there is still a lack of awareness around sun protection, both globally and in Australia, the country with the highest incidence of skin cancer in the world. By the age of 70, two in three Australians will be diagnosed with skin cancer. The reason the numbers are so high in Australia is a mix of

geographical location (proximity to the equator), sunny and warm climate (resulting in an outdoor focused lifestyle), and the prevalence of fair skin types due to immigration from Northern European countries.

Skin cancer is primarily caused by excessive exposure to ultraviolet (UV) radiation from the sun, causing DNA damage to skin cells, but most people believe they are only at risk in summer or when they are directly exposed to full sun for a prolonged period of time. The latest National Sun Protection Survey revealed over 90% of Australians are missing the facts around UV radiation, showing the vital role educations play when it comes to sun safety.

UVA rays (also known as ‘long wave rays’) make up 95% of the Earth’s surface rays and can contribute toward signs of ageing like fine lines and age spots. UVB rays (known as ‘short wave’ rays) cause sunburn on skin. UVA rays can pass through clouds, glass and the epidermis, making them harmful in all kinds of situations during all four seasons. Both UVA and UVB radiation is present year-round, so not only should your clients wear sunscreen in winter too, but it should always be a broad spectrum.

Since 1995, La Roche-Posay is committed to support research by encouraging a better understanding of skin conditions and driving research towards life-changing dermatology and efficient solutions that improve the quality of life of patients. A jury made of prominent dermatology experts from around the world evaluate and select four projects deemed more deserving, granting them 25,000 Euros each. Are you a dermatologist, under the age of 40, working on dermatological research in the field of quality of life of patients with skin condition?

Submit your project at researchgrant.larocheposaypro.com

A sunscreen that suits your patients

Your patients will only comply with their skincare regime if they like the products they’re using, this is particularly true when it comes to sunscreens. Most patients want a sunscreen that isn’t greasy, doesn’t sting the eyes, moisturises the skin, and doesn’t leave a white cast on their faces. And of course, it has to have adequate SPF. La Roche-Posay have invested years of research into creating their Anthelios sunscreen range, which ticks all of the boxes.

The Anthelios range offers very high broad spectrum SPF50+ protection against UVA and UVB with an invisible finish. As it is fragrance free, it is suitable even for sensitive skins. It comes in different formulations for different skin types, including a tinted version for people who prefer some coverage in their sunscreen.

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

Apply 20 minutes before sun exposure. Sunscreen is only one part of sun protection so wear protective clothing and seek shade. Avoid prolonged sun exposure. Reapply every 2 hours and after swimming, towelling and perspiring in accordance with directions.

CUTERA Celebrates 25 Years Of Confidence At Annual CUCF Event

A sold-out success filled with education, confidence and a touch of sparkle.

CUTERA hosted their annual University Clinical Forum with confidence, glitter and sunshine at the Langham Gold Coast. The two day educational event hosted both national and international speakers, with a live demo suite and entertainment, topped with a spectacular cocktail evening event.

To kick off CUCF 2023, delegates were welcomed into day one with an emphasis on confidence, and what that means for both the patient and practitioner. The morning then transitioned into a highlight of 25 years of confidence with CUTERA, and what they have achieved in the process.

What was highlighted is that the global cosmetic laser market has grown from $2.42 billion in 2021, to $2.93 billion two years later, indicating a CAGR of 21%. Further predictions shared were that the industry will grow a further $5.89 billion at a CAGR of 19.1%, with Asia pacific leading as the second largest market for demand.

CUTERA also announced their recent partnership with Adelaide Women’s & Children’s Hospital and the Sydney

Royal Prince Alfred Hospital for management of post surgical scars and reconstructive patients.

General Manager of CUTERA AUS/NZ Brett Elliot presented the key criteria when considering investing in capital equipment, such as clinical outcomes that are safe, efficacious and reputable, patient experience, ease of use, treatment duration, ROI, and company support – all of which CUTERA has skilfully focused on alongside a rise in

Dr Arash Moradzadeh, leading double-board certified ENT and facial plastic surgeon from Beverly Hills, CA, and Dr Ryan De Cruz from Southern Dermatology in Melbourne, presented capabilities of the ExcelV+ and Xeo – including what led them to introduce these into their practice, whilst sharing some skilful details of parameters and patient case studies, with interactive Q&A from the audience.

The afternoon took light with the focus being on non-invasive body contouring, with the spotlight being on truBody and the reimagined branding. A strong point made here was consultation is key, and that managing expectations with patients is absolutely crucial in achieving

Body sculpting was shown to have grown 5x over the last eight years, with over 1 million non-surgical treatments being performed in 2019. With the demand continuing to rise into 2021, these markets jumped significantly; with a 58% increase in non-surgical fat reduction, and a 42% increase in muscle stimulation treatments. The rise of demand tied in cohesively with the reimagined truBody platform, with means of showcasing the device’s capabilities to transform bodies in as little as under 15-30 minutes.

Dr Moradzadeh stated “treat to transformation”, with emphasis on a 360 global approach when consulting and treating patients with truBody.

The evening transitioned into nothing but glitter and shimmer, with a stunning cocktail event held at a rooftop bar at Nineteen Gold Coast. Prizes were given away for best dressed, with delegates spending their evening being treated with Cutera cocktails and canapés.

On the second day, attendees were introduced to AviClear, a revolutionary new technology aimed at significantly reducing acne and preventing its recurrence. While it is not currently available in the ANZ market, it is expected to be released later this year.

The afternoon was then swiftly delivered by Dr Shobhan Manoharan, founder of Dermatology Clinics, showcasing the Enlighten Pico Laser. Dr Shobhan then hosted a live Q&A panel with Kelly George and Dr Sean Arendse to answer all questions on the device and its capabilities.

The day was brought to a close with focus on the Xeo device, with a final expert Q&A panel on laser physics and the power of light in skin rejuvenation. Brett Elliot then officially concluded the 2-day education seminar with a thank you to delegates.

After a spectacular weekend spent with CUTERA and the AUS & NZ team, we look forward to attending CUCF in 2024.

The CUTERA AUS&NZ team

This Was ROAR 2023

ROAR 2023 brought together the best of both worlds, with both Venus and enVogue introducing a new, highly engaging concept to the aesthetics industry.

Brought to you by Venus and enVogue, the annual ROAR conference invited the Australian aesthetics industry to learn about laser-based devices, injectables, skincare, and much more across two huge weekends in Sydney and Melbourne. Delegates were educated and inspired by both national and international speakers, engaging educational sessions, live injecting sessions, device demonstrations and exceptional entertainment.

Educational presentations sought the likes of renowned Cosmetic Physician and Medical Director of SILK Laser Clinics, Dr Nik Davies, who discussed effective treatments for hair loss based on his extensive experience with hair transplant grafting techniques. Q&A sessions were moderated by Cosmetic Physician and Medical Director Dr Sean Arendse, who moderated for Melbourne, and lead Plastic Surgeon Dr Stephen Liew, who led as panel moderator for Sydney.

Cosmetic Physician and GP Dr Nashwa Botros, spoke on a novel approach to treating active acne with nano-fractional RF technology. Following the theme of radio-frequency, Dr Liz Dawes-Higgs

presented on radio-frequency and its uses in aesthetic medicine, including why it is still a top choice for practitioners in managing common aesthetic and medical conditions.

The recent announcements from AHPRA (Australian Health Practitioner Regulation Agency) were also a topic of discussion, with guest speaker Dr John Holbrook, Medical Director and Co-Founder of Fresh Clinics, leading the discussion based on his expertise and understanding of the medical aesthetics industry, engaging and supporting attendees with an insightful discussion on the projected future of the industry.

Prizes were to be won, with a special SPA+CLINIC giveaway awarded on the day worth over $5000 to two lucky attendees.

Congratulations to well-deserving winners Malinda Micich, Melbournebased Cosmetic Injector and Founder of Malinda Micich Cosmetic Injector, and Jackie Borsato, RN and Founder of Soul Aesthetics.

The jam-packed full day event concluded with a fun and glamorous cocktail event, giving everyone ample opportunity to network and connect. With such great success for this year’s ROAR, we are thrilled and are looking forward to ROAR 2024. Will we see you there?

Words by TANEESA WILLIAMSON

Here’s What We Learnt At The Merz Aesthetics Nurse Academy

Invaluable insights into the aesthetics industry.

Cosmetic nurses from across the country came together in May for the Merz Aesthetics Nurse Academy, or MANA, hosted by Jeannine Hill, the Associate Vice President of Merz Aesthetics ANZ. The day began with a welcome from Jeannine, followed by an introduction to the day’s MC, Dr Phil Artemi.

The first speaker was pharmaceutical market researcher Sally Hogbin, who spoke about why patients leave clinics. Her recent survey results indicated that patients’ most common reason for leaving clinics was because their anti-wrinkle treatment results didn’t last as long as they had hoped or required more product to achieve their desired results. The survey also concluded that most patients left their current clinic without notifying the injector or clinic of their dissatisfaction.

Next we spoke about confidence in business with David Segal, covering everything from the economy through to patient expectations and competition. David shared the current trends he has noticed, including a reduction in volumising fillers, with movement towards collagen stimulation and improved skin quality. While chain clinics continue to commoditise the industry, they are losing experienced and skilled injectors who are choosing to ‘go solo’ with their own businesses, David said.

Dr Phil Artemi took us through what constitutes good skin quality; what might seem like a simple question had many components including Skin Clarity, Firmness, Tone and Glow. We also discovered what may quickly become our new latest obsession, the Glossymeter: a device designed to measure the glow of the skin!

Plastic Surgeon Dr Frank Lin took us through his use of Ultherapy and other Merz products to create an ideal foundation. Brandy

Wehinger joined us from New Zealand to cover the importance of consultations, and what needs to be delivered during these appointments: a listening ear, friendly advice, education on treatment options, an opportunity to build rapport, the creation of a treatment plan and an open conversation about costs.

The remainder of the day covered a wide variety of topics including Full Face Rejuvenation with Dermal Fillers, Novel uses of Anti-Wrinkle in aesthetics and the treatment of the Asian Facial Profiles with injectables.

We can’t wait for the annual event to come around again in 2024!

“Her recent survey results indicated that patients’ most common reason for leaving clinics was because their anti-wrinkle treatment results didn’t last as long as they had hoped or required more product to achieve their desired results”

S+C’s Kym Cowper (left) with Dr Frank Lin

Overheard at NSS

Things we learnt during the Non-Surgical Symposium that stuck with us.

“Just because you own a device, doesn’t mean you should use it.” –

“You need to sell the consult, not the procedure.”

“The best treatment is no treatment.”

– James Vivian, Dermal Clinician

“Your website is worth whatever it costs. Remember, you don’t own your Instagram/ TikTok account.” –

“Revenue is vanity, profit is sanity.” –

– Drew Hankin, Azuri Group

Sam Peek, Incredible Marketing

Dr Ryan de Cruz, Dermatologist

Suzie Hoitink, HTNK Advisory

“Remember: higher treatment cost, higher patient expectation.” – Dr

“Intuition is not enough to make a decision on how we are going to care for our patients.” – Nicky Tzimas, CPD Institute

“Please stop looking for loopholes [in the new advertising guidelines]. We are trying to improve patient safety.” – Anne Tonkin, Medical Board of Australia

“Don’t let change fatigue get the better of you and your team.” – Blythe Rowe, People, Culture & Performance Expert

Adam Rish, Cosmetic Physician

“I challenge you to be quiet and let your patients speak, because often the first thing they are telling you that they’re there for is not why they’re really there at all.”

– Dr Shauna Watts, Medical Clinician

You’re Invited To Our Unmissable

BEAUTY&SPA Insiders Event

5 Reasons why you should attend BSI this year

Now in its fourth instalment, BEAUTY&SPA Insiders is going to be bigger and better than before. Thanks to its success in the past and increased interest in the B2B event, we are changing venues to accommodate more of you; come join us at the beautiful Pier One Hotel on Monday, October 16 and enjoy stunning views of Sydney’s Harbour, lots of photo opps, catered lunch, and of course, an inspiring program full of incredible speakers.

Here Are 5 Reasons To Attend BSI This Year

1. An unbiased conference for everyone

Organised by SPA+CLINIC and Professional Beauty magazine, BEAUTY&SPA Insiders is independent from industry bodies, organisations and brands. We can therefore offer you a program that is unbiased and caters to the beauty and aesthetics industry as a whole. We invite beauty, wellness, and aesthetics professionals from across the board, including but not limited to: beauty therapists, dermal therapists, dermal clinicians, cosmetic nurses, cosmetic physicians, cosmetic doctors, practice management teams, wellness practitioners, and more.

2. A program with topics you haven’t heard countless times before We know there are a lot of conferences out there, so we made sure to put together a program with topics that haven’t been presented over and over again, and speakers you haven’t seen at plenty of other conferences yet. We want you to leave BSI inspired and with lots of new information and perhaps new ways of thinking. From practical tips on how to write a business plan to important timely discussions, such as how to be a better ally for the LGBTQ+ community, we aim to bring you new perspectives and insider knowledge to apply to your own career and/or business.

3. Masterclasses and live demos

For those interested in more in-depth conversations and how-to’s, we will offer an optional breakfast masterclass as well as live demos of the latest and greatest treatments on the market throughout the day. Make your way through our curated exhibitor area to learn more about our business, skincare, and device partners, try their latest products, and enjoy a treatment or two. There will be fun activations, snacks, and photo opps throughout the day to make your time in between our program sessions just as valuable and exciting.

4. Expert speakers to network with

Our incredible speaker lineup includes industry experts, such as Dr Steven Liew, Amy and Emilee Hembrow, Kelly George, Dr Kate Jameson, Cecilia Fereyra, Peta Friend, and more. Not only will you be able to learn from them during their presentations, but there will be time for Q&A’s, and to get to know them during the breaks. Pick their brains, ask them for advice, or just say hi. We encourage networking with all attendees as we know how valuable collaboration is, and our speakers can’t wait to get to know you and share their knowledge.

5. A coveted goodie bag to take home

Our BSI goodie bags have gained quite the reputation over the years as they are always filled to the brim with products, vouchers, and items that all beauty lovers will enjoy. This year, you can look forward to full size products from our sponsors, including ZO Skin Health, AC Skin Group, SkinCeuticals, Dermatonics, Synergie, Retreatment Botanics, Waterlily, and more. So what are you waiting for? Tickets are strictly limited, so go get yours today at beautyandspainsiders.com.au

BTL And SkinCeuticals Celebrate Collab

On Thursday, 22nd June 2023, BTL Aesthetics together with L’Oréal SkinCeuticals officially launch their EMFACE™ and L’Oréal SkinCeuticals protocol at the glamourous Roosevelt Lounge, Broadbeach. Guest included the ‘who’s who’ of the world of Aesthetics with leading doctors, clinic owners and media flying in from as far as the UK and around Australia and New Zealand. VIP guests and media were treated to delicious food and limitless cocktails conjured up by the venue’s talent mixologists and danced the night away to a DJ and Sax player.

Director of BTL Aesthetics Australia, Gareth Pepper, and SkinCeuticals’ Head of Medical & Education, Dr Tania Romano, explained how special their collaboration is and the importance of combining effective topical skincare with modalities, such as EMFACE, to enhance the device’s rejuvenation results. There were treatment demos and generous goodie bags, including, of course, SkinCeuticals products to try at home.

Lumenis Introduces triLift KOLs At Gold Coast Soirée

On June 22nd, Lumenis set the stage for an exhilarating cocktail party celebrating their global brand refresh and latest tech triLift. Held as a pre-launch party to the 2023 Non-Surgical Symposium (NSS), the event celebrated this groundbreaking innovation amidst an evening of high energy and entertainment. Nineteen at The Star on the Gold Coast set the backdrop for the event, where attendees were treated to an atmosphere filled with live performances and whimsical cocktails named after each of the different Lumenis technologies.

Grazina Fechner, affectionately known as Griz, hosted the night’s

festivities. Lumenis’ breathtaking Champagne Wall amused guests, providing an interactive experience where a simple “knock for Champagne” summoned a glass of Veuve Clicquot. The event was abuzz with live performances and influential speakers adding a blend of excitement and innovation. Influential guests and KOLs, Dr. Saras Sundrum, Dr. Davin Lim, Dr. Van Park, and Sarah Hudson all shared their keen insights on the transformative potential of triLift. As we move into a bright era for aesthetics, it’s clear that Lumenis is leading the way, sparking excitement for the future of non-surgical beauty.

left to right: Michelle Kearney (AMP) Nadine Dilong, Kym Cowper (S+C), Dr Tania Romano (SkinCeuticals)

The BTL team

Linzi Patterson and Petra Pepper

Dr Sherina Balaratnam (right) with guests

Griz and Dr Davin Lim

Guests were treated to live performances The Lumenis team and guests left to right: Dr Davin Lim, Dr Saras Sundrum, Sarah Hudson, Kym Cowper, Nadine Dilong, Dr Van Park

Upskill At Cosmetic Connect

Join business experts and thought leaders at this new conference.

Are you a small business owner?

A dermal therapist? A cosmetic injector? Or perhaps you’re a registered nurse or doctor who wants to branch out on their own. The latest conference to mark in your calendars, Cosmetic Connect, promises to deliver genuine, actionable advice from the best and brightest in the industry to help support entrepreneurs who want to take their business to the next level.

Cosmetic Connect will be a day of inspiration, education and networking, focusing on covering business development topics from some of the industry’s most renowned practitioners. This conference has been designed to give you insight into how other entrepreneurs have grown their own businesses, while providing training and opportunities to develop your leadership skills.

Chloe McGrath, the host of Cosmetic Connect, believes that great business owners are made - not born. That’s why she is so excited to offer a variety of learning and growth opportunities with other like-minded professionals who are ready to take their businesses to new heights but need a little push along the way. “When starting your own business, it can be hard to know where to start. That’s why we at Cosmetic Connect aim to inspire attendees with practical and actionable advice to help drive their business”.

Cosmetic Connect is all about bringing together people who are passionate about their work. Chloe believes that when you surround yourself with passionate people who are working towards similar goals as you, great things happen, “this event will include workshops and masterclasses, as well as some special guests who will inspire you and give you new ideas to take back to your business”.

This conference isn’t just for injectors, all small business owners from dermal therapists, cosmetic physicians, registered nurses through to doctors will benefit from Cosmetic Connect.

In addition to learning from the best in our space, you’ll have exclusive access to thought leaders who can help guide you on your journey toward success. You’ll also be able to take part in leadership training and development workshops that will give you the tools needed to grow successfully.

You’ll leave this event with a new network of like-minded peers and more confidence than ever before! Don’t miss out on this opportunity to grow your business by learning from industry leaders.

Topics include:

Business Development

• How to grow and scale your business

• Setting KPIs

• How to choose brands to partner with

• Keeping your business cyber-safe

• Tips for highly profitable growth strategies

• Questions to ask during your new hire interviews

Maximising your profitability

Loyalty and Referral Programs

The Client Experience

Client Data Management

Marketing

• Why social media isn’t a marketing strategy

• Compliance in marketing

• Tips for social media success

• Branding strategies that separate you from the competition

• Creating a brand consumers connect with

• Forming your mission statement

• Finding your unique selling proposition

• The importance of reviews

• Social media mastery

• Internal marketing

• Email marketing strategies

• Sales and promotion

• Why taking B&As is crucial to success

Clinical

• The importance of empowering employees through education

• What constitutes informed consent

• The importance of building rapport with your client

• Successfully re-booking your client

• Why your clients don’t come back

• Becoming a satellite injector

• Overcoming your clients’ objections

• Why aftercare is crucial

• Why you shouldn’t neglect prepping the skin prior to treatment

• Combination therapies

Cosmetic Connect

November 25th 2023

La Porte Space, 103 Epsom Rd, Rosebery NSW 2018 www.cosmeticconnect.com.au

The event will be held at La Porte Space in Sydney

Cosmetic Connect Founder, Chloe McGrath

News Bites

Launches, collaborations, and other industry news to know now.

Jacqueline Brennan Now Offers Augustinus Bader

Luxury skincare clinic Jacqueline Brennan is now the exclusive North Shore destination for Augustinus Bader, stocking its revolutionary products and offering a rejuvenating Augustinus Bader facial tailored to client’s individual skin requirements. Augustinus Bader, the luxury skincare and haircare brand founded in 2018, has quickly established itself as a leader in the high-end skincare market. Jacqueline Brennan’s skincare clinic is the natural partner for Augustinus Bader. Located in Mosman, Jacqueline and her team are constantly at the forefront of new skin technologies and techniques and her treatments harness the finest quality, potent antiageing ingredients and high tech devices.

New to the clinic is the Augustinus Bader facial, a 90-minute treatment featuring the full range of skincare products via a gentle skin-lifting facial massage and LED light therapy to target specific areas of the complexion. Finished with a hand, arm and decolletage massage, this luxurious experience is designed to enhance cellular communication, promote circulation and firm, tone and rejuvenate the skin. Jacqueline Brennan also stocks the full range of Augustinus Bader specialist skincare products, including the iconic Cream and Rich Cream –the first products launched by the brand which quickly gained cult status in beauty circles. Augustinus Bader products can be bought from the Jacqueline Brennan clinic or ordered online and delivered across Australia.

Spa Business Education Celebrates 10 Years

Spa Business Education, the leading online platform for spa management education from Raison d’Etre, is proud to have celebrated its 10-year anniversary in June 2023 and the plan to relaunch the Spa Business Education website. The newly revamped website is set to go live later this year, marking a significant milestone for the company and its global community of spa professionals.

Over the past decade, Spa Business Education has established itself as a trailblazer in the industry, cultivating a network of over 350 graduates across more than 70 countries, on all five continents. Spa Business Education

proudly has an outstanding average evaluation rating of 9.6 out of 10. The success of the CIDESCO exam has been remarkable, with approximately 45-50% of students opting to apply for the CIDESCO post-graduate program when they have completed the Spa Business Education diploma. One of the highlights of the website relaunch is the enhanced visibility of all the courses offered by Spa Business Education. Prospective students can now easily explore and understand courses and programs available, from the five available short courses to the acclaimed Spa Management Program and the prestigious CIDESCO post-graduate program.

Spa Business Education empowers students to make informed decisions and choose the education path that aligns with their career goals; the online courses also fit around their individual lifestyle needs.

Melanie Grant Introduces Macrene Actives

US-based skincare brand Macrene is now available exclusively through Melanie Grant in Australia. The brand was founded by renowned dermatologist, scientist and beauty authority Macrene Alexiades, MD, PhD, FAAD. The brand’s mission is to combat skin ageing and render aesthetic procedures obsolete. The tightly edited range of hero products is informed by Nobel Prize- winning DNA repair research and employs Dr. Alexiades’ breakthrough work harnessing potent plant actives sourced from the land and the sea.

“Macrene Actives is such a fascinating brand,” says Melanie Grant. “Their product integrity - from growing their own organic botanicals at Dr Macrene’s farm in upstate New York, to tweaking every single formula yearly to ensure it’s at peak efficacy is second to none. The Macrene Actives range offers pure, potent, clean and active skincare without compromising on results. Each formula is informed by Nobel Prize-winning DNA repair research and employs Dr. Macrene’s breakthrough work harnessing potent plant actives sourced from the land and the sea. The range also contains some of my favourite clinical ingredients like copper peptides, hyaluronic acid, ceramides and resveratrol to correct and protect skin cells.”

Clinical trials have shown Macrene Actives products to significantly decrease the appearance of fine lines, wrinkles and blotchy discoloration, and to improve texture, elasticity and skin tone.

“Dr Macrene and I have a shared philosophy around treating the skin with a ‘less but better’ approach,” says Grant. “I love how uncomplicated but sophisticated the Macrene Actives range is, allowing us to streamline our regime while still being able to target multiple skin concerns at once. Macrene Actives is the epitome of modern skin care to me. It’s clean, concentrated, active and sustainable with true and tangible results at the core of every formula.”

JLo Beauty Booster for Hydrafacial Launches in Australia

Renowned brand Hydrafacial has announced the official launch for the internationally successful Hydrafacial x JLO Beauty Booster to Australian clinics as a customised addition to any existing Hydrafacial treatment, available now. The highly anticipated celebrity booster partnership first launched in the United States in October 2022, driving record consumer attention and presale sell-out on the first day. Inspired by JLO Beauty’s “That JLO Glow” retail serum, the professional booster delivers Jennifer’s iconic glow to consumers in a new and exciting way, through Hydrafacial’s patented handpiece and vortex fusion technology.

The Hydrafacial x JLO Beauty Booster is the brand’s latest offering in Australia, joining a line-up of boosters that clinicians and therapists can use to personalise every Hydrafacial treatment. Each Hydrafacial can be personalised to the individual to target specific skin concerns and deliver long-lasting, radiant results through an extensive network of premium treatment providers across Australia. The booster’s formula boasts a quadruple-active formula that includes olive leaf extract, niacinamide, a fermented adaptogen blend, and the famous proprietary hydracomplex.

Mesoestetic launches dermamelan® intimate

Mesoestetic has launched a unique method to minimise the appearance of hyperpigmentation in the intimate area in a single clinical session. Aesthetic gynaecology treatments have experienced a growing worldwide demand, becoming one of the fastest growing disciplines, due to women searching for solutions to treat imperfections in the intimate area. Intimate hyperpigmentation is a growing concern. The negative impact on the patient’s physical and emotional well-being is leading to increasing consultations in daily gynaecological practice.

Pigmentation in the intimate area is multifactorial in origin: skin ageing, genetic predisposition and external factors, such as rubbing of the skin, depilation, wearing tight clothing and hormonal changes (due to using contraceptives, pregnancy, etc.), can cause the skin in the intimate area to appear darker.

Specifically formulated to be effective and respectful of the characteristics of the skin in this area, dermamelan intimate ® is the anti-ageing depigmenting method that treats visible dark spots in the short-term while helping minimise

the reappearance of hyperpigmentation long-term of the genito- perineal area, perianal area, mons pubis, inner thighs and groins. The method consists of a 2-phase protocol: intensive in-clinic depigmentation in phase 1 and at-home treatment in phase 2. With more than 30 years of experience and backed by being the world leader in depigmentation treatments, mesoestetic ® has developed dermamelan® intimate together with a prestigious medical team specialised in aesthetic gynaecology for optimum efficacy and reliability.

The Secret Now Available in the UK

The Secret Skincare, founded by Dr Deb Cohen-Jones and Dr Clara Hurst is now available in the UK exclusively through PHI Clinic on London’s renowned Harley Street. “We have been harbouring plans to capture a bigger share of global consumers and our expansion into the UK will be an incredible opportunity to reach more patients and offer a no-fuss solution to accessing prescription products,” says Dr Clara Hurst, co-founder of The Secret. “Partnering exclusively with PHI Clinic will further support our vision and the work we’ve done over the past few years to build strong foundations for this business and the investment we’ve made in perfecting our formulas to become a serious player in the skincare and medical industry.”

In-clinic services and medical skincare work synergistically to provide patients with elevated results; currently The Secret’s clinic partnership program extends to 24 clinics across Australia, 19 of which offer prescription referrals.

Medical director Dr Tapan Patel is the visionary behind PHI Clinic with over 19 years of experience in practising aesthetic medicine with a passion for tailoring treatment plans for the individual and constantly introducing the latest techniques and technologies. “The Secret is a leader in the prescription skincare category and shares many of our values, which is to provide patients with the highest quality treatments and the best possible results,” says Dr Patel. “This partnership will allow our patients to have access to the world’s best quality prescription skincare.”

Embracing Excellence

The Fresh Clinics Difference.

In the highly competitive world of cosmetic injectables, standing out requires much more than just great patient results. It takes innovation, continued learning, and a commitment to excellence, and often the best way to achieve these is through a supportive, likeminded community. At Fresh Clinics, we go beyond these qualities by prioritising compliance measures that set us apart as the industry leader. If you’re ready to embrace these qualities and grow your business to new heights, we’d love to introduce you to a fresh take on injector support and education.

Education: The Foundation of Success

For just about any leader or innovator, the power of education is a cornerstone of success – and it’s one of ours, too. If you’re seeking comprehensive education programs that go beyond the basics, you’ll love our diverse range of training options designed to empower injectors with the knowledge and skills to succeed. With ongoing training and development opportunities that cover the latest industry trends, research, in-depth guidance and product developments, you can stay ahead of the curve in the ever-evolving world of cosmetic medicine. And what better point-of-difference to offer your patients than peak industry knowledge?

Quality over Quantity

If you value quality over quantity in your practice, we’ll definitely get along! Never the cookie-cutter approach, our Fresh Clinics ethos is based around tailored and personalised patient experiences, and this is what you can expect as part of our education programs. Each patient has unique circumstances and goals, and therefore deserves individualised care and attention. We want to empower our nurse injectors to provide just that. By focusing on quality treatments and bespoke outcomes, we can help you to ensure the highest level of patient satisfaction, and to build long-lasting relationships based on trust and understanding.

Partnership for Success

Tailored care shouldn’t just be reserved for your patients – you deserve it too! We view ourselves as more than just a service provider – we are your partners in success, and your community for support. For us, this means working closely with our nurse injectors to understand their unique goals and aspirations. From there, we can develop an action plan together, with an emphasis on results and accountability along their journeys. Whether it be helping you to establish a business plan, delivering hands-on training, or being available for ongoing support, we are invested in your future growth, and find no greater joy than celebrating your success.

Elevating Aesthetic Education

The aesthetics industry is constantly evolving, so it’s crucial for those wishing to be leaders in their field to prioritise continuous learning. We recognise the importance of delivering safe and ethical care, so our educational program also incorporates comprehensive training and resources to equip our members with the knowledge and tools needed to maintain compliance in every aspect of their practice. Our software solutions have quickly adapted to meet the ever-changing regulations, allowing our members to streamline their compliance processes and focus on delivering exceptional patient care, establishing Fresh Clinics as the go-to provider for ensuring 100% compliance. Staying at the forefront of industry advancements is one of our specialities, which is why our members trust us to deliver the very latest the industry has to offer. This is our commitment to our Fresh Clinics partners.

The Fresh Life: A Transformational Experience

At the forefront of this commitment to excellence is our flagship event, The Fresh Life conference. Held in breathtaking locations from the riverside of Brisbane to the rainforests of Byron Bay, The Fresh Life conference is an immersive experience that is worlds away from the usual hotel exhibition spaces our industry is accustomed to. The Fresh Life immerses nurse injectors and other healthcare professionals in an innovative and adventurous experience, thoughtfully curated to provide an exceptionally unique learning environment. Attendees are treated to hands-on learning workshops, open communication and interaction with KOLs, ample networking opportunities, strategies and best practices for maintaining compliance, and treatment demonstrations – all within the context of a luxurious wellness retreat.

In a saturated, ever-evolving market, we want to challenge the status quo, raise the benchmark for education, and foster a community built on support. And our unwavering commitment to lifelong learning, quality, partnership, compliance, and transformative experiences are just the beginning.

Ready to experience the Fresh Clinics difference? Discover how our unique approach to clinic management, comprehensive software solutions, and supportive community can elevate your injector practice. Visit our website at www.freshclinics.com.au to learn more and embark on a journey to success.

Open For Business

The latest clinic and spa openings around the country.

Skin Collective

Skin Collective, an aesthetic clinic in Perth, is passionate about what they do and those they treat, as they make it their goal to ensure all patients leave the clinic not only looking but feeling the best they possibly can. Skin Collective owner and founder Sara Lavis and her team of highly trained and skilful nurses have had over twenty years of hands-on experience in both anti-wrinkle and facial sculpting treatments and have built up an impeccable reputation, boasting an extensive VIP clientele, including treating some of Perth’s WAGS, entrepreneurs, media personalities and Australian- based actors. Through their extensive knowledge in the health and beauty industry, their mission is to help educate both women and men on the importance of looking after their skin – while also making it fun.

Skin Collective skin clinic offers a range of treatments, from both dermal therapies to cosmetic injectables. On top of being known as the go-to clinic for treating complex skin conditions such as acne and rosacea, Skin Collective offers a wide range of treatments to suit all skin types and concerns. These include non-surgical injectable treatments such as wrinkle relaxers and dermal filler to intense penetrating skin treatments such as nanofractional radiofrequency. Skincollective.com.au

SSKIN Robina

SSKIN, the renowned clinic founded by Amy and Emilee Hembrow, is thrilled to share the exciting news of its recent expansion.

In May 2023, SSKIN proudly opened its doors to their second sister clinic, located in Robina, QLD. Following the overwhelming success of their original establishment, which launched to great acclaim in August 2020, SSKIN’s latest venture aims to provide an unrivalled experience to its valued clientele. The new clinic, situated within a dynamic medical precinct, features an elevated design concept that reflects SSKIN’s commitment to innovation and style.

Over the past eight months, the SSKIN team has worked tirelessly to assemble a group of talented practitioners, who will continue to astound their loyal fan base and address the high

demand for their services. With a meticulous selection process in place, SSKIN has ensured that only the most skilled professionals have been chosen to join their esteemed ranks.

Some of their key treatments include; the Rose Quartz Signature Facial, the DMK Enzyme Therapy, Cosmelen Deluxe Peel, Skin Needling, LED Light Therapy and Microdermabrasion, to name but a few. Brands stocked include DMK, The Secret, and Vida Glow. Sskin.com.au

Bonny Skin

Bonny Skin is a boutique cosmetic skin clinic, founded by qualified Cosmetic Nurse Dani Barr, RN, specialising in Cosmetic Injectables, Dermal Therapies, and Facials. Nestled in the heart of Geelong, within the historic Georgian Terrace at 95 Yarra St, built in 1854, Bonny Skin combines timeless elegance with advanced skin treatments. The decision to relocate from the previous smaller East Geelong location to central Geelong was driven by the increased growth of the business and the requirement for a larger space, with the renovation project spanning over a period of seven months.

The clinic consists of six treatment rooms, across two levels, with an elegant reception area and retail space upon entrance, offering a range of advanced cosmetic treatments and dermal therapies including anti-wrinkle injections, dermal fillers, bio remodelling injections, PDO threads, Ultraformer III, skin needling, LED light therapy, chemical peels, microdermabrasion, facials and Medik8 skincare products. The Bonny Skin team consists of highly experienced cosmetic nurses and skin professionals who are passionate, welcoming, and dedicated to helping our clients achieve their skin goals. They understand that every individual’s skin is unique, which is why they provide personalised consultations and tailor-made treatment plans to address specific concerns and deliver results-driven skin solutions. BONNYSKINSTUDIO.COM.AU

OLA Aesthetics

Dr. Aleksandra Kaddour and Dr. Indi Wijegoonewardene, esteemed medical professionals with a shared passion for aesthetics, have unveiled OLA – a sanctuary where beauty is elevated to a transformative and ritualistic experience. At OLA, the fusion of medicine and aesthetics creates an unparalleled experience. Beauty goes beyond surface-level enhancements, delving into the realms of holistic wellbeing. What truly distinguishes OLA is its comprehensive approach to skin management. With expertise in both medical and dermal practices, the OLA team places equal emphasis on achieving luminous skin and promoting overall skin health. They are well-versed in skin cancer prevention and anti-aging management, providing clients with holistic care and peace of mind.

Beyond cutting-edge technology by InMode and Hydrafacial Syndeo, OLA’s interior design is a masterpiece curated by renowned designer Nickolas Gurtler. Every corner of OLA has been meticulously crafted to evoke a sense of ceremony and serenity, making beauty an extraordinary and sacred ritual. “We believe that beauty should be celebrated as a transformative experience, where aesthetics and medicine intertwine to enhance not only one’s appearance but also their overall well-being,” says Dr. Kaddour. “OLA is a sanctuary where clients can embark on a journey of self-discovery, confidence, and self-care.”

olaaestheticsperth.com.au

The Future of Injectable Clinics

Former

Medical Director of Laser

Clinics Australia, DR JONATHAN HOPKIRK , is moving on to new challenges, but not before reflecting on his time with the chain clinic juggernaut.

Jonathan, you recently announced stepping back from your role at Laser Clinics Australia (LCA); can you sum up your seven years there? What did your role entail and what did you achieve?

I can sum up the seven years in two words for me: growth and gratitude. When Anthea Muir, the original CEO, gave me the opportunity to take the role of Medical Director, I knew it was going to be an incredible journey for me both personally and professionally. I got to voyage with the company as it went from 60 clinics in several Australian states to 210 clinics globally. My role covered a wide range of objectives such as adverse event management and reduction strategies, new product development, government and regulatory relations, clinical governance, training and leading the global team of over 500 doctors, dentists, and nurses.

I was proud to achieve a downward trajectory of adverse events in that time (nearly halved the incidence in that time) despite the treatment volume increasing

to well above 3.5 million treatments annually. I was also proud to implement systems and strategies that helped to medicalise the company, such as building adverse event telehealth protocols connecting clinics to doctors. To also help guide the company through a global pandemic I feel is something I am particularly glad to have survived.

How has the aesthetic industry, in particular for chain clinics, changed in the past 10 years?

In my view, the bubble has somewhat popped. There is far more saturation in countries like Australia now, so the supply is high, and the consumer is spoiled for choice. However, patients are putting more and more scrutiny on the overall holistic experience and not just single metrics like price, so it’s putting more healthy pressure on everyone. Further, there are more suppliers now coming into the market, delivering quality products. This ultimately gives professionals more creative opportunities with which they can achieve aesthetic results for their patients, which is great.

Would you say there is an opportunity for more chains/franchises in Australia or are people looking increasingly at boutique clinics?

There will always be a place for the chains, however, the independent clinic market seems to be getting

bigger and bigger, which is interesting to watch. I am not sure if that necessarily leaves much room for further network growth for the chains unless there is more of an acquisition approach as seen with Silk. Injectors/ therapists often enjoy the business development opportunity that comes with running their own clinic, where they get to put different skills into practice. The chains have served as a great foundation platform for injectors and therapists to launch from and I know a number of professionals who are incredibly grateful for having had that opportunity. I also know numerous individuals who will continue to enjoy the chain life as it offers a different level of security amongst other things.

For someone considering becoming an injector, what would you advise them?

I would advise them to take some time to understand general medicine/nursing first in the hospital. This is pivotal to gaining the underlying skillset and ‘care-

set’ that essentially makes up a great injector. I would recommend putting in extra work on understanding functional anatomy, getting a great role model who is evidence-backed, not just social media-backed, and ensuring you gain a sound understanding of the regulations with respect to your professional background. And most importantly, get educated on complication prevention, identification, and management well before putting needle to skin, something that is often not expedited enough in training new injectors.

What is your opinion on the new AHPRA guidelines – will it improve patient safety?

I am a big fan of guidelines when they are explicit, easy to interpret and ultimately protect the patient by leading to safer treatments. Within the Complications Medical Aesthetics Collaborative (CMAC) group, I am an expert panel member, we have discussed the pros and cons of BDD and psychology screening previously. I believe it’s pivotal that we appreciate that while we are focussing on treating the appearance, what we are ultimately treating is much deeper than just the tissue. If the new guidelines lead to more professionals going further to understand the patient’s emotional, mental, and spiritual wellbeing then I think this is a great step forward and something which should have already been in practice autonomously. I feel that GPs, who are integral members of the referral pathways and assessments, may not have been adequately briefed, which is something I have heard from a number of primary care doctors.

Further, some health professionals in primary care don’t agree with aesthetic medicine and this underlying sentiment may well play a factor when a patient is referred to them, which may in turn make them feel even worse about their situation. For this to really support the patient, I feel more updates need to be given to all parties involved.

What made you decide to move on from LCA and what are you working on now?

After seven and a half years with the company which I enjoyed, I just felt it was time to move on to the next challenge. I am also keen to balance out my work-life dynamic and get my family’s charity ‘Dance For Abilities’ functioning on a bigger scale in more locations. With respect to work, I have some exciting opportunities and partnerships ahead and I will continue to inject, which I love. Watch this space.

Jonathan Hopkirk sees an increase in independent clinics

“Patients are putting more and more scrutiny on the overall holistic experience and not just single metrics like price, so it’s putting more healthy pressure on everyone”

Insurance Basics for Spas and Clinics

Starting a spa and clinic? Turning your passion for beauty into a business is exciting, but it’s not all glamour and creating tranquil client experiences. Managing risks is an essential part of keeping your spa open for business.

Insurance is one way that spa and clinic owners manage threats to their businesses and pay for expenses due to an unexpected claim. While every small business is unique, there are a few types of cover that many spa and clinic owners consider to protect themselves, their finances and business assets.

Public Liability

Your spa and clinic might be a busy place. Clients, suppliers, and delivery people may come and go throughout the day. While you no doubt work carefully, accidents can still happen. And if your business activities cause an injury or property damage – even unintentionally – it may be your responsibility to fix the issue.

Public Liability insurance* is designed to provide protection for you and your business in the event a customer, supplier or a member of the public brings a claim against you due to their being injured or sustaining property damage as a result of your negligent business activities.

Public Liability is essential insurance for many small businesses, spas and clinics included. It may be required by a commercial landlord to lease premises for your spa. Even if it’s not mandatory, a policy can still help protect you against expensive injury and property damage claims.

Professional Indemnity

Clients rely on your skill and beauty expertise. They trust you to provide quality services and advice, whether they’re coming to your spa and clinic for a relaxing massage, luxury skincare treatments, or any other service on your menu.

But what happens if you or an employee gives a poor recommendation? What if a client misunderstands your advice? You could face an expensive claim and possibly even legal action if the client feels you acted negligently.

Professional Indemnity insurance* protects you against losses claimed by a third party due to alleged or actual negligence in your professional services or advice. This includes your legal costs and other expert fees. Even if you are not at fault, these policies can help you defend your business and professional reputation.

Business Insurance

Protecting your spa and clinic against the costs of accidents and negligence claims is important, but these aren’t the only risks your business may face. Paying to repair or replace your business contents, stock, tools, and commercial premises could create an expensive headache.

That’s where Business Insurance* can help. Also known as Business Insurance Packs, they are a convenient and affordable way to help protect your spa or clinic. These insurance packages bundle different types of cover into a single policy, making it easy to manage multiple business risks at once.

Business Packs can be customised to include only covers that make sense for your spa and clinic. Your Business Insurance Pack could help you manage diverse risks, from broken equipment and cracked mirrors to theft and fire. You can also add protection as your business needs change.

Cyber Liability Insurance

Your spa and clinic may be more at risk of a cyberattack than you might realise. Over 40% of cyberattacks target small and medium businesses in Australia, according to cybersecurity firm Kaine Mathrick Tech.

And these attacks can be costly. Small businesses reported an average cost of $39,000 per incident to the Australian Cyber Security Centre during the 2021-22 financial year.

Thankfully, Cyber Liability insurance* is available to help cover the costs of a cyberattack on your spa and clinic. It covers losses from claims arising from data breaches, business interruption and remediation costs following an actual or threatened data breach.

This may include expenses related to investigating breaches, recovering data, and notifying your clients. Your cover may also pay fines and penalties and the cost of repairing your professional reputation.

Protect your spa and clinic without the drama

Running a spa and clinic takes time and effort. The last thing you want is for your hard work to go to waste. Insurance policies – like Public Liability, Professional Indemnity, Business Insurance and Cyber Liability – can help you manage risks and protect many parts of your beauty business.

And BizCover is here to help cover beauty businesses like yours –drama free! In just minutes, you can compare multiple quotes and buy instant cover online. Select policies like the ones discussed above, along with other types of cover that may fit your business needs. Visit BizCover.com.au to get started today!

*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording.

© 2023 BizCover Pty Limited, all rights reserved.

ABN 68 127 707 975; AFSL 501769

How The Right Booking Software Keeps Your Clients Coming Back

Does your software have the necessary tools to fill your appointment book?

Afull appointment book is what every clinic owners strives for, and of course this largely depends on your offering, reputation, and the results you achieve for your clients. But have you given any thought to the process of booking appointments from your clients’ perspective? Do they have to call your receptionist? Can they do it online? Is it easy to find? All of these questions are important to ask when optimising your booking process.

Timely was originally founded in 2011 by three Kiwi entrepreneurs (Andrew Schofield, Ryan Baker and William Berger) who saw an opportunity to help service businesses with their booking management. They gathered a passionate team and trusted them to grow a product guided by customer feedback. Today, Timely provides booking and client management software to over 55,000 amazing hair and beauty professionals around the world.

51% of bookings are made outside business hours

Read that again. Are you making it easy for your clients to book online when no one is answering the phone? With Timely, you can empower your clients to book online from your website and even through your Facebook and Instagram pages. This enables them to choose the time they want, the therapist they prefer and even to pop themselves onto your wait list if you’re fully booked.

You’ve still got full control over how your customers book online.

And with clever settings like ‘Minimise gaps’ you can ensure clients will only be able to book slots that will fill up your calendar without any awkward and costly gaps –giving you better time management and making you more money.

TimelyPay works together with Timely to make taking payments and managing your cashflow so much easier. Everything from collecting deposits and cancellation fees online, to taking payments in-salon, works better with TimelyPay. And because TimelyPay works hand-in-hand with Timely, there’s no room for error. End-of-day cash ups are a breeze and payments can be in your bank account as fast as the next working day. TimelyPay terminals are the latest addition to the Timely family and help you deliver a slick and professional checkout experience for your clients.

More time for more important things

As your business grows, so can your to-do list. Timely helps you handle all those tasks like appointment reminders, consultation forms, follow ups and re-booking – freeing you up to focus on your business instead of being caught in the detail of the everyday. Their powerful marketing tools make it easy to build your brand. And with Timely reports, you’ll have a clear overview of what’s going on in your business, helping you to make confident, informed decisions.

For more information, visit gettimely.com

“Because TimelyPay and a TimelyPay terminal work together, the money the business has made is available the very next business day.”

– Nishant Agarwal, Owner, Smooth & Simple

New Rules

NADINE DILONG takes a closer look at the changes that the new AHPRA guidelines have brought for practitioners.

The number one topic of discussion in the aesthetics industry this year has undoubtedly been the new AHPRA guidelines. From initial confusion to panicking, it seems we have now reached the state of acceptance. The guidelines, which affect all AHPRA registered practitioners, supposedly aim to raise the bar for patient safety, practitioner responsibility, and overall professional conduct. But after years of highly unregulated conduct, it was a rude awakening for some practitioners, even those who didn’t necessarily do anything wrong in the past. The rules have just become a whole lot stricter.

No more ‘fun’ posts

The new advertising guidelines meant that thousands of ‘fun’ videos had to be deleted from business’ Instagrams and TikToks, as music, filters, and emojis are no longer deemed appropriate when showing medical treatments. Furthermore, the ‘good old’ stock images you see plastered on countless websites showing airbrushed women are also no longer allowed, as they mislead potential patients into believing they too can wake up as a poreless, flawless top model if only they spend money with certain clinics.

Practitioners’ choice of words on any marketing material is also being scrutinised so as to not make medical treatments sound as simple and risk free as a hair appointment. Gone are the days of ‘the body of your dreams’, ‘facelift-like results’, and ‘rejuvenating treatments’. Language used has to be precisely descriptive of what the treatment does, what it achieves and doesn’t achieve, and what its risks involved are.

One common goal

I agree that all of the above may make marketing in the aesthetics industry challenging, but what these rules and everything else that came into effect on July 1 are supposed to help with is one thing: patient safety. In an interview I did with ASAPS President Dr Tim Edwards, he confirmed that ASAPS had been integrally involved in the creation of these new guidelines.

“Reality is it’s all about patient safety, protecting patients, and things that we can do to improve the industry. It’s about identify those patients who may be vulnerable and therefore may not be suitable for intervention and may be making choices for the wrong reasons,” he explained.

In order to identify those patients that may not be good candidates for surgical, or even non-surgical aesthetic treatments, there are screening tools available to practitioners to use during their consultations.

“The new screening tool is something that formalises the consultation process, and formalising that process is a good thing. We had been working in conjunction with the Australian foundation for plastic surgery for many years now to develop a screening tool and this has been developed with the assistance of some very experienced psychologists from around the world. Essentially, the tool takes the patient through a number of questions that look at body image, body dysmorphia, but also things like anxiety, pressures from social media, pressure from partners, and identifies red flags that may require issues to be dealt with before embarking on surgical or non-surgical procedures,” Dr Edwards said.

Naturally, some practitioners voiced their concerns around a possible drastic reduction in suitable patients to treat, resulting of a possibly-too-strict screening tool, but these fears were unfounded, according to Dr Edwards.

“I think that this will only be a small subset of patients. And if we do identify patients who aren’t suitable for treatment, that is ultimately a good thing for that patient. And therefore a good thing for that practitioner. What we don’t want to be doing is treating patients either nonsurgically or surgically, who perhaps are making choices for the wrong reason. So it’ll be a small subset. It’ll be a little change to the way that we work, but ultimately, it will be beneficial for our patients, and therefore a good thing.”

Consultations aren’t sales pitches

Plastic Surgeon and NSS Scientific Convenor, Dr Naveen Somia, agrees and encourages practitioners to not see their consults as a sales pitch. Dr Somia highlighted the importance of mandatory consultations and a cooling-off

period, ensuring that patients have ample time to consider their options without feeling pressured. This patient-centric approach grants patients the ability to decline a procedure if they choose to do so.

Dr Somia also mentioned that patients should have access to research on risks, including resources from reputable organisations like ASAPS (Australian Society for Aesthetic Plastic Surgery) and ASPS (Australian Society of Plastic Surgeons). Aesthetic practices have adapted their websites to include these guidelines and provide comprehensive information to patients. Once patients commit to surgery, information regarding hospital visits and templates are provided to avoid any misunderstandings or non-compliance.

In summary, the changes make sense. They are going to make the aesthetic industry a safer place for patients and practitioners alike, as a better screening of patients – at least in theory – means higher patient satisfaction, and therefore fewer patient complaints. The new rules will take some getting used to, no doubt, but it should clearly distinguish responsible, qualified, and ethical practitioners from those that might be in this industry for the wrong reasons. Time will tell.

The full guidelines for both surgical and non-surgical practitioners can be found here: https://www.medicalboard.gov.au/CodesGuidelines-Policies/Cosmetic-medical-andsurgical-procedures-guidelines.aspx

“Reality is it’s all about patient safety, protecting patients, and things that we can do to improve the industry”

– Dr Tim Edwards

Dr Tim Edwards with team SPA+CLINIC at NSS this year

A Software Designed For Aesthetic Practitioners

Aesthetic

What made you found Aesthetic Nurse Software?

When I started my private clinic, I wanted to be as confident on the business side as I was on the clinical side. Starting out in aesthetics was daunting and the responsibility of making sure everything was compliant worried me. I was concerned about how I would store all my patient data securely. Having stacks of paper records and keeping patient photos on my phone didn’t fill me with confidence.

After trying every software on the market, I couldn’t find anything that met my specific needs as a medical aesthetic nurse – everything was geared towards big clinic chains or different industries like hair and beauty. So, I took matters into my own hands, creating a team to develop something ideal for other aesthetic practitioners.

I knew exactly what the software needed to do. It had to let me document every questionnaire, consent form, photo, prescription and treatment notes – securely and confidentially. It needed to make scheduling easy, send automatic appointment reminders and help me save time on admin. Everything had to be accessible on the move. And it had to be simple to use, even for technophobes.

Aesthetic Nurse Software ticks every box. Six years later, I still use it every day in my own practice. And I’m proud we’ve built a community of aesthetic practitioners using it across the world.

What are some features in ANS that you couldn’t find in other software?

The main features we’ve built in ANS which I couldn’t find elsewhere were all around patient records. Whilst other systems may have let you upload photos or sign a digital consent form, none of them were comprehensive enough for the requirements of medically trained, aesthetic practitioners. We have everything a practitioner needs to document their treatments from medical history and consultation questionnaires to consent forms and aftercare, as well the ability to securely store before and after photos.

With ANS, practitioners can automatically send questionnaires and consent forms to patients before their appointment – based off which treatment has been booked. This saves hours spent waiting for patients to fill out and read through forms in clinic.

ANS makes note-taking really quick and easy, but also ensures that

practitioners are always keeping thorough, accurate notes for every treatment. We built ‘Snippets’ which allow you to automatically add templates of common phrases/paragraphs into your notes which saves practitioners time writing the same thing over and over.

We also have a treatment mapping feature like nothing else I’ve seen on the market. It allows you to map out all of the injection points you’ve done, directly onto the patient’s photo. Showing which product and the dosages you’ve used, alongside the LOT/Batch and Expiry Dates for those products. All of this information is crucial to form part of your treatment documentation.

Whilst ANS originally started to handle all of our important documentation, what sets us apart is the fact we have grown into an all-in-one system that also takes care of bookings, payments, prescriptions, reminders and reporting, meaning practitioners no longer have to jump between multiple softwares or paper records.

How does ANS help practitioners stay compliant?

As a registered nurse running my own aesthetic clinics, compliance has always been a top priority of mine. But when I started out, it felt daunting trying to keep on top of this and make sure I was doing everything I needed for my professional and insurance requirements. ANS has a number of things that help practitioners stay compliant.

1. ANS keeps all patient records safe and secure at all times, which is a requirement for any medical practitioner when it comes to protecting the sensitive data that’s stored about each patient. ANS utilises end-to-end encryption and SSL security, as well as cloud storage to ensure that data is backed up and reduces the risk of records being lost or stolen.

2. We have a number of features to support practitioners with the recent AHPRA requirements, one of which is the ability to send patients a copy of their signed consent forms with the click of a button. This is so easy for practitioners using ANS, rather than having to scan and print or try to save PDF’s to send to patients.

Nurse Software Founder, JO HAYWARD, talks us through the many benefits ANS offers.

3. Bespoke questionnaires can be set up to allow practitioners to assess patients for BDD (Body Dysmorphia Disorder). We already have the Appearance Anxiety questionnaire pre-loaded, but we can add any assessment questionnaires that practitioners require for their consultations. This is at no extra cost to the standard monthly fee unlike other providers charging for the use of certain forms.

4. ANS supports practitioners with the correct handling of patient photos, as outlined in the new AHPRA guidelines (5.2 relating to consent for non-surgical cosmetic procedures). ANS supports compliance by having a specific section to document patient consent to the use of images, which is separate to the treatment consent. Practitioners can include information on how they intend to use the photos (e.g. shown to prospective patients in consultations, published on website and posted on social media). The patient also has the ability to withdraw the consent at any time, which is recorded in ANS. The new AHPRA guidelines state “Patient images must be stored on a secure device. Medical practitioners must not store patient images on a personal device.” By using ANS, practitioners have a secure solution to store photos that complies with the AHPRA requirements.

5. All notes are date and time stamped, giving practitioners an accurate audit trail for every treatment – there is a clear record of what was discussed during the consultation as well as the procedure and outcome. This can be crucial as evidence for insurance purposes if there were ever complications following a treatment. These features have provided some peace of mind to practitioners

using ANS in Australia that they’re working compliantly, whilst trying to navigate the changes needed to meet these new requirements.

How is ANS tailored to cosmetic nurses’ needs?

I created ANS with a goal to make life easier for cosmetic nurses. We do this by providing all of their treatment documentation in one easy to follow ‘clinical pathway’, covering every aspect of an aesthetic treatment. From consultation and medical history to consent, photos, treatment notes and treatment mapping.

When we built ANS, I knew it had to be super simple to use, save nurses time in the daily running of their clinic and be secure! As a nurse myself, I completely understand just how much cosmetic nurses have to think about on a daily basis, so we made sure that ANS not only ticked the boxes for record keeping but also provided all the tools they need to manage and grow their business with ease.

ANS makes diary management effortless with online booking and deposits integrated as part of the software. Automated messages can also be set up to remind patients about their appointment and reduce no-shows, as well as automatic follow-up messages to check in with patients and collect reviews.

Cosmetic nurses need a software that takes care of all of the time consuming, but important, tasks that come with owning a business. That’s why we built ANS to free up time wherever possible, allowing practitioners to focus on what’s important – offering an excellent service and growing their business. aestheticnursesoftware.com

Treating Cleft Lips Non-Surgically

Brisbane and Gold Coast-based cosmetic clinic Angel Aesthetics has launched a new pro bono clinic to treat cleft lip using ground breaking non-surgical methods, as founder Sylvia Crouch hopes to make the treatment more accessible to all Australians. The specialised procedure involving precise injection of dermal fillers will allow those with a cleft lip to receive a minimally invasive treatment, receiving over $1000 worth of services completely free of charge.

A cleft lip describes a gap in between the lip and nose, where the tissue has not joined. Cleft lips form during pregnancy, presenting in around 1 in 800 babies each year in Australia (healthdirect.gov.au, 2021). Some children have this repaired when they are young, however, they are often left with noticeable scarring and lip asymmetry. Other patients are not able to have this surgery and will receive treatment for the first time at Angel Aesthetics.

After a thorough consultation with one of Angel Aesthetics highly experienced nurses, a personalised treatment plan is mapped out, with consideration of existing scarring and the nature of each individual’s lip tissue. This method prevents scarring and lip asymmetry, common side effects of surgical treatments, and also reduces patient recovery time. Patients are provided with numbing cream to ensure they are comfortable during the procedure.

For patients that have already had surgical correction, the Angel Aesthetics nurses use a cannula in the lips to break up the scar tissue where necessary, which allows further tissue expansion and correction of any asymmetry. Those who have not had surgery will

receive dermal filler to reduce asymmetry. After four weeks, the dermal filler has integrated into the patient’s tissue, at which point the patient can be rebooked for an additional treatment of dermal filler after six months if necessary.

Tahnee Johnson was born with a cleft lip, which was surgically corrected when she was a child. She was left with scarring and asymmetry in her lips, but has had these corrected at Angel Aesthetics via their new pro bono service. Speaking of the positive difference the treatment has made to her self esteem, she said: “Sylvia is the lip queen. For years I never wore lipstick because I almost had no top lip and it was just not even enough to even wear lipstick. I spent so long looking for the perfect injector that could make my lips look natural. When I finally worked up the nerve to go see Sylvia, she was the most caring person I could have asked for. What she was able to create for me and make me feel, I can’t even put into words or thank her enough… I can finally wear lipstick and I now have a top lip that matches my bottom. Thank you Sylvia.”

Registered Nurse Sylvia Crouch, founder of Angel Aesthetics Clinic and Angel Aesthetics Institute, finds the pro bono services to be the most rewarding aspects of her role, stating that: “As medical professionals, we feel strongly that we shouldn’t be profiting from a patient that suffers from a congenital issue that wishes to enhance their appearance and help them to feel more confident.” Sylvia has a number of limited slots a year for such patients to be treated annually.

angelaestheticsclinic.com.au

Angel Aesthetics helps people born with cleft lips feel better, and doesn’t charge.

Lip filler can reduce asymmetry in cleft lips

Angel Aesthetics founder, Sylvia Crouch, RN

Angel Aesthetics has clinics on the Gold Coast, in Brisbane, and Perth

Tahnee Johnson’s lips before and after treatment at Angel Aesthetics

Encapsulated Retinal: Jaw-Dropping Results!

The new must-have product for correcting signs of ageing.

The quest for youthful skin has long been linked to Retinol. But now there’s a new contender in town: RetinAl. Hailed for its remarkable effect on skin’s appearance, the ingredient makes it easy for us to say “we’re sold!” Here’s why:

Retinal, a dynamic skin transformer is applied topically and undergoes a single conversion process within the skin, transforming into retinoic acid – the bioavailable form of vitamin A. Retinal has gained significant attention due to its exceptional effectiveness in combatting the signs of ageing; it helps stimulate collagen production, enhances cell turnover and diminishes the appearance of wrinkles.

When it comes to best-in-class, look no further than Murad’s new Retinal ReSculpt Overnight Treatment: proven to improve the appearance of even deep wrinkles and lift sagging skin/jowls. Use Retinal ReSculpt from Murad for corrective action against established signs of ageing. The results are jaw-dropping (or actually, jaw lifting!) thanks, in part, to Kangaroo Paw Extract which helps to support the skin’s structure, strengthening Teanscin-X; a key component in ‘spacing out’ collagen fibres in the skin, giving the appearance of lifted, sculpted skin. Plus, it’s ultra-nourishing so no down-time or irritation here!

Preventative Vs Corrective

It’s no surprise that it comes from Murad Skincare! Their Retinol Youth Renewal Trio contains patented triactive technology that takes the gold-standard anti-ageing ingredient and improves it to reduce downtime and speed up results. Unlike the single conversion for Retinal, Retinol converts twice in the skin to turn into retinoic acid. Retinol effectively addresses fine lines and uneven skin texture – the first signs of ageing. It’s the perfect prescription for preventative homecare.

Whilst Murad’s Retinol and Retinal technologies offer substantial skincare benefits, their key difference lies in usage. Retinal is more easily bioavailable and requires fewer conversions to become active in the skin, making it more efficient for established signs of ageing (reach for

Murad’s Retinal ReSculpt for Corrective action!) whilst Retinol is welltolerated by most individuals and is often recommended for those with more sensitive skin or to those with less visible signs of ageing (Retinol Youth Renewal Serum is the perfect Preventative serum!).

Whichever option you choose for yourself or your clients, incorporating Retinol or Retinal into skincare routines can unlock a multitude of benefits, leaving skin looking brighter, healthier and more youthful.

Get more info at: Info_au@murad.com , 1800 687 237 , @muradskincareaus murad.com.au/become-a-murad-salon-partner/

“When it comes to bestin-class, look no further than Murad’s new Retinal ReSculpt Overnight Treatment: proven to improve the appearance of even deep wrinkles and lift sagging skin/jowls.”

How to deal with aggressive customers

Preparing for the worst

Customer aggression and conflict continues to be on the rise and a major concern for employers. During Covid-19, escalations of customer behaviour in some industries rose as high as 400%. The effect of dealing with aggressive customers is immense. It causes stress, anxiety, and emotional exhaustion for frontline workers. It can also impact on job satisfaction and risk of burnout and is leading to staff turnover and recruitment challenges.

There is a clear distinction between dealing with a customer that is angry, frustrated or upset and a customer that is aggressive. With aggression comes an increased safety risk. It is essential to build both confidence and capability in dealing with aggressive customers and must be approached with key three strategies:

1. Unacceptable customer conduct policy

Every organisation needs to have a clearly defined and documented formal unacceptable customer conduct policy in place to support the team as well as setting clear expectations for customers. There is a duty of care to comply with Work Health and Safety obligations, by identifying and mitigating potential risks towards customer service professionals and protect their safety and well-being at all times. The policy needs to visibly promote zero-tolerance for aggressive conduct in the workplace and educate customers of consequences of continued abuse, such as restricted contact or removal from the premises.

2. Clear escalation path

A clear escalation path is required that can include formal warnings, an immediate escalation to a manager, duress alarms or involvement of security or police. The formal escalation policy needs to be known and socialised across the organisation and included in all induction training. No team member should ever be placed in a position where they are wondering what to do if faced with aggression or threats of any nature.

3. Skills to de-escalate

Managing customer aggression is a skill, and providing the team with knowledge and skills training is critical. I have witnessed firsthand the difference it makes when the team have the training, tools, de-escalation techniques and confidence to face even the most difficult of customer interactions. On a practical level, the following steps are recommended when dealing with an aggressive customer.

• Assess

Be observant to the signs of escalating customer behaviour. The customer may exhibit physiological signs including clenching of fists or facial muscles, sudden movements, moving into your personal space, physical contact, shouting,

kind of customer is crucial to your team’s safety, says MONIQUE RICHARDSON.

“It is crucial for organisations to recognise the impact of customer aggression on team members and take steps to protect their well-being.”

throwing items or pounding a fist on a counter. These signals may alert you to escalating behaviour and help you to make a decision to exit the situation quickly.

• Calm

It is important to remain calm and in control. You can prevent or stop an amygdala hijack by breathing, slowing down, and trying to focus your thoughts. This action allows you to regain control and then choose a reasonable and appropriate way to respond to the situation.

• Exit or engage

You need to make an immediate decision whether or not to exit the situation immediately to ensure you are not in any danger. Decide whether or not you are in a position to engage and have a

conversation with the customer. It is important to ask questions to find out further details about their issue or problem and then take ownership for a resolution, outcome or explanation.

It is crucial for organisations to recognise the impact of customer aggression on team members and take steps to protect their wellbeing. This includes the implementation of policies, providing training on de-escalating difficult and aggressive customer behaviour, offering support and championing a culture of respect from customers within the workplace.

Monique Richardson, author of ‘They Serve Like We Lead – How To Take Care Of Your People So They Take Care Of Your Customers’ is a service leadership and customer service expert. moniquerichardson.com.au

Steps To A Brilliant Website 7

AMY MIOCEVICH explains how to build a high performing website that really drives sales.

When it comes to building a website for your beauty business, there are essential elements that apply to creating a website that generates leads and drives sales. Drawing from my experience of building websites for businesses of all sizes over the past decade, I can confidently say that the checklist I’m about to share is absolutely definitive and can make a transformative impact on your life. Yes, it may sound a bit dramatic, but trust me, it’s that powerful.

As you familiarise yourself with the following list and start implementing it for your own business, you’ll begin to notice its effectiveness across the websites you visit and purchase from yourself. After all, we’re all human, and what motivates you and me will also motivate your website visitors.

Let’s dive into the seven essential S’s that will empower your website to perform at its best and drive those crucial sales.

1. The Six-Second Impression

Picture this: a visitor lands on your website, and you have only six seconds to capture their attention. Within that short timeframe, they need to understand what you’re offering and how it benefits them. So, make sure your website clearly communicates your value proposition from the moment it loads. Let visitors know what problem you solve, what you sell, and how they can get it quickly. Remember, humans hate confusion and love clarity, so grab their attention within those first six seconds!

2. A Clear Sitemap

When someone visits your website, they should be able to easily navigate and find what they’re looking for. Create a clear and logical structure for your content, making it simple for visitors to explore your products or services. A well-organised menu and layout

top: ASPAR’s website includes a clear menu structure and call-to-action above: Their social media account is connected to their website

will make a big difference in keeping visitors engaged and helping them find what they need. Think about your website as a roadmap, guiding your visitors effortlessly from one page to another.

3. Next Steps

You’d be surprised how many websites from even the biggest companies in Australia lack consistent and clear next steps for the visitor. Clearly guide them towards the desired action, whether it’s making a purchase,

“Picture this: a visitor lands on your website, and you have only six seconds to capture their attention.”

booking an appointment, or contacting you. Use compelling calls-to-action throughout your website to encourage visitors to take the next step. Repeat the same phrase or sentence consistently, like “Book Now,” to make it crystal clear what you want them to do. People often need a nudge in the right direction, so make it easy for them to move forward.

4. Solve Problems

Your products or services should address a specific problem or challenge that your visitors face. Instead of just talking about the benefits, start by highlighting the problems and frustrations your potential customers may be experiencing. Make that problem seem huge! Explain how it may feel, how frustrating it is, what the risks are of having that problem for too long. And then tell them that you can solve it. By focusing on problem-solving, you make your products more valuable and relevant.

5. A Picture of Success

Help your visitors envision the positive outcome they can achieve by using your products or services. Use images or graphics that represent success and show the desired results. When you visually demonstrate how your offerings can improve their lives or businesses, it creates a strong connection and motivates them to take action. Show them what their life could look like with your product or service as the missing piece of the puzzle.

6. Sidekick Mode

Remember, your website is not about you— it’s about your visitors. Position yourself as their helpful sidekick, there to guide and support them on their journey. Talk

about how your business can assist them in overcoming challenges and reaching their goals. By making the visitor the hero of the story, you build trust and make a genuine connection. Share stories, testimonials, or case studies that showcase how others have achieved success with your help.

7. Soft Leads

Sometimes, visitors need a little more time before they’re ready to make a purchase. That’s where soft leads come in. Consider offering something valuable, like a discount or an educational PDF, in exchange for their email address. This way, you can continue nurturing the relationship and build trust over time through email marketing. Moreover, you can stay connected to potential customers until they are ready to purchase from you. Amy Miocevich, author of The Very Good Marketing Guide, is a sought-after marketing expert and founder of Lumos Marketing. verygoodmarketing.com.au

top: Hooper Artistry’s website has lots of original imagery above: Their call-to-action is visible and easy to follow

“When you visually demonstrate how your offerings can improve their lives or businesses, it creates a strong connection and motivates them to take action. ”

How I Continuously Increase Our Clinic’s Revenue

As leaders in the ever-evolving beauty sector, salon and clinic owners must master diverse facets of business administration to thrive. This thorough discourse offers entrepreneurs the foundational knowledge and tactics needed for fiscal success. It delves into vital subjects such as grasping key financial parameters, enhancing revenue, unearthing latent profits, managing cash flow, monitoring growth, and viewing wages as a valuable investment, not a liability!

In our clinic we became stagnant at the $1.1M revenue mark and we couldn’t quite break through that barrier. We became consumed by frustration because we were unable to impact and grow any higher, which caused a hostile environment between myself and my partner, which then trickled down to the team. One day we had enough of depolarising each other, we decided over the years to master and implement the below, year on year we grow and expand our revenue – on average $286K (this highlights the power of what i am about to share)!

Understanding Your Figures:

Develop a comprehensive grasp of your business’ principal financial numbers, revenue, costs, net gain, and gross profit margin.

What to do:

A. Consistently scrutinise your income and expenditure statements to track earnings, costs, and net gain.

B. Use a simple formula to calculate your business’ hourly rate and determine service profitability.

a. Formula: AVG MNTHLY OP EXP/ 4 / DAYS OPEN PER WEEK / AVG HOURS WORKED ; Eg. $30K / 4 = $7.5K / 6 = $1.25K / 8.6 hrs = $145.35ph (this is your break even point NOT profitable)

C. Regularly monitor your financial health, comparing outflows with inflows.

D. Establish fiscal objectives and standards to evaluate progress and influence decision-making. (Financial Objectives, targets and goals)

E. Construct a cash reserve strategy to enable your clinic/salon to navigate unexpected financial hurdles.

Prioritise Income Generation:

Understand how to boost your clinic’s/salon’s revenue potential through strategic service pricing, up-selling (up-serving), cross-selling, and value add.

What to do:

A. Deploy tiered pricing models to accommodate clients of different financial capacities and preferences.

B. Educate your team in up-selling (up-serving) and cross-selling methods to increase service earnings. (Running daily role-play and opportunity workshops with your team are vital!)

C. Regularly evaluate your service offerings to pinpoint high-margin services for prioritised promotion. (Use your hourly rate number in this exercise)

D. Collaborate with vendors or partner with complementary businesses to devise appealing packages or promotions.

Uncover Hidden Profits:

Learn how to reveal your businesses’ untapped profitability.

What to do:

A. Regularly audit inventory, equipment, and supplies to pinpoint waste or inefficiencies.

B. Enhance staff scheduling for optimal productivity and minimal downtime. (use the power of your booking software system to do this).

Business coach and clinic owner ANDY HEYNE shares his step-by-step guide to success.

C . Run temporary promotions or incentives to fill appointment gaps and boost income. (VIP nights over monthly specials. Too many specials will trigger your clients to wait for the next special)

D. Consider additional income avenues, such as retailing products, memberships, VIP nights, packages.

Track Your Growth:

Understand how to monitor your businesses progress using Key Performance Indicators (KPIs) and establish benchmarks to measure your success.

What to do:

A. Define and monitor KPIs significant to your businesses growth, like client retention rate, rebooking rate, and average revenue per client, care factor (retail to service) ect.

B. Regularly review and adjust your growth objectives according to market fluctuations and business performance. (wages and super have gone up, you need to adjust your hourly rate margin to suit)

C. Pinpoint areas in your clinic’s operations ripe for improvement or expansion to support growth.

D. Seek expert advice or mentorship to navigate growth hurdles and possibilities.

Wages As An Investment:

Understand how investing in your team can bolster your bottom line and that your team is not a liability!

What to do:

A. Create a persuasive brand message to attract and keep skilled team members.

B. Invest in continual training and personal development opportunities for your staff.

C. Foster a positive workplace culture that values employee contributions and engenders loyalty.

D. Introduce performance-based incentives or rewards to inspire staff and enhance productivity.

Equipped with the insights and strategies from this guide, you as a clinic and salon owner will be uniquely positioned to optimise your profits, refine your business practices, and safeguard your future success.

Ready to reignite your salon or clinic’s profits and take your business to the next level? We’ve been there, and we’re committed to guiding you on your journey. Our Mastermind Program offers you a personalised strategy to transform your business. It’s not just a course; it’s a game-changer that can redefine your path to success. We overcame the challenge of stagnant $1.1M annual revenue, and now we invite you to do the same. Let’s join hands to build the thriving business you’ve always dreamed of. Don’t wait; your journey starts today.

Visit growasalon.com/andy-meeting to book your call. Let’s make your vision of success a reality, together!

Introducing dermaviduals Décolleté Cream

dermaviduals new décolleté formula is for the specific care of the delicate neck and décolleté. It joins the product portfolio of the brand’s existing bespoke skincare line, which is designed to maintain the natural skin barrier and prevent signs of premature ageing, through the use of corneotherapeutic formulations.

dermaviduals skin mimicking creams are uniquely formulated with a derma membrane structure (DMS), a physiological blend of ingredients that work to strengthen the first lines of skin barrier defence, providing protection and increased skin resilience. Their new Décolleté Cream is no different, making the product stand out from off-the-shelf alternatives and providing noticeable results to the appearance of the skin.

“Whilst we spend so much time and care on our face, our neck and dec can often be ill maintained, leaving us vulnerable to those tell tale signs of ageing! The dermaviduals Décolleté Cream is a luxurious product to add to all routines and will ensure it is a step in your skincare, that you won’t ever want to miss again,” says Lisa Paone, Head of Education at dermaviduals.

dermaviduals Décolleté Cream is fortified with ingredients designed to provide cellular energy, reduce inflammation and increase hydration, all while strengthening the skins barrier defence systems against environmental aggressors. Making it the elevated and science-led alternative to your usual body lotion.

While your suncream formulation offers protection from harmful UVA and UVB, the Décolleté Cream will provide an additional shield of protection and work alongside your SPF to provide additional skin caring benefits and extended care. The brand recommends wearing an SPF every day, on your face, neck and décolleté. dermaviduals.com.au

AESTHETICS

Hair Removal, Reinvented

The epitome of excellence in laser technology, Alma Soprano is here to increase your ROI and take your business to the next level.

Are you ready to revolutionise your aesthetic clinic’s laser hair removal treatments? Alma Soprano is here to elevate your business to new heights with its groundbreaking technology and exceptional performance. The Alma Soprano is a state-of-theart semiconductor laser system that utilises the innovative gliding, in motion technology method. Unlike traditional lasers that deliver intense bursts of energy, Alma Soprano gradually heats the hair follicles to a therapeutic level, ensuring maximum effectiveness while minimising discomfort. This innovative approach provides superior results across all skin types, hair colours, and even tanned skin, making it the ultimate choice for your clinic as it offers several advantages compared to other laser hair removal systems on the market:

1. Treats All Skin Types And Tanned Skin

The number one reason why Alma Soprano will increase your ROI is that it is designed to cater to all skin types, including tanned skin and fake tans, thus

avoiding cancellations in summer time due to people tanning. It does this through its exclusive triple wavelength technology. Alma Soprano combines the three most effective laser wavelengths - 755nm, 810nm, 1064nmemitted simultaneously, targeting different tissue depths and anatomical structures within the hair follicle. This versatility eliminates the need for multiple devices, streamlining your equipment and reducing unnecessary costs. No more gaps in your day, and no more disappointed clients to turn away. Australian clients in particular love tanned skin, and might arrive at their hair removal appointment with bronzed skin. Other laser hair removal systems would deem these clients untreatable, but the Alma Soprano can treat even tanned skin safely.

2. Less Pain, All Gain

One of the primary concerns for your clients is the pain associated with laser hair removal. With Alma Soprano, you can put their worries to rest. Its advanced technology and gradual heating feature result in a pleasant experience. Happy clients mean repeat business and word-of-mouth referrals.

3. Speed and Efficiency

Time is precious, and the Alma Soprano understands that. Its largespot size (Trio 4cm²) and rapid treatment capabilities allow you to treat

more clients in less time, increasing your revenue potential. The Alma Soprano can do a full chest in 90 seconds, which means you’ll have the power to accommodate more appointments, making it a game-changer for your business.

4. Proven Safety

Safety is paramount in any aesthetic practice. Alma Soprano has an impeccable safety record, thanks to its patented ICE Plus™ cooling technology. The built-in cooling mechanism protects the epidermis while effectively targeting the hair follicles, leaving your clients satisfied and worry-free.

5. Unmatched Results

Alma Soprano delivers exceptional results that speak for themselves. Each treatment is efficient and successful, resulting in permanent hair reduction in as little as eight treatments (the number of treatments necessary differs from client to client). Your clients will be amazed by the long-lasting and silky-smooth results they achieve, cementing their loyalty to your clinic.

For more information, visit alma-lasers.com.au

Confidence To Be

What are patients’ motivations to get injectable treatments? Merz found out.

Injectable treatments, such as anti-wrinkle and filler, are continuing to rise in popularity, and the stigma surrounding aesthetic treatments is getting smaller, however, for many, the perception that people undergo beauty treatments purely out of vanity remains, and recent negative news stories about ‘cosmetic cowboys’ and a highly unregulated industry haven’t helped.

Merz Aesthetics came up with a plan to dig deeper and find out people’s actual motivations to have treatments, as well as the effect injectables had on them. About 18 months ago, the concept of a purpose driven event called Confidence to Be was born. Not long after that the journey began with four Aesthetic Medicine Practitioners, based in Australia.

Drs Joseph Hkeik, Niamh Corduff, Elsa Delport and Stephen Lowe began the journey by assisting 30 patients to boost their confidence through treatments with the Merz portfolio of products to achieve noticeable, but natural looking results. Besides documenting their journeys with before and after photos, Clinical Imaging’s Woodrow Wilson captured interviews with the patients, who described the effect of their treatments as impactful. “There’s pressure with society; turning 40, you’re supposed to look a certain way,” said one of the patients. “I was scared that it would be a dramatic change and people would go ‘wow, what have you done?’” said another. But after her treatment, contrary to her fears, people told her she looked like she’s been sleeping well. The consent among all patients was how subtle for everyone around them, yet, dramatic for themselves their injectable treatments had been.

We asked Drs Joseph Hkeik, Niamh Corduff, Elsa Delport and Stephen Lowe about their experience with their patients’ motivations.

Has your patients’ motivation for getting injectables changed in the past 10 years, and if so, how?

Dr Elsa Delport:

Absolutely and I believe social media to be the main driver behind this change as it has enabled a shift in societal perspective leading to greater acceptance of cosmetic procedures. This normalisation is equally important to both men and women. I think women are motivated these days by trends in fashion, as well as hire ability in the workplace. Whereas men are feeling the pressure to keep up with their wives or often much younger partners. People are also coming in more and more after a divorce, they’re entering the changed landscape of online dating and the “swipe left” culture, which is ruthlessly based on appearance.

Dr Niamh Corduff:

There have been significant changes over the last 10 years. More men are seeking treatments, and this includes your ‘average Aussie bloke.’ Men are seeking help to ultimately improve their selfconfidence mostly in the workplace as they age and feel they are competing with younger colleagues. Small subtle changes can make a big difference to how they feel about themselves.

More older women too are seeking help as they realise changes do not need to be dramatic and can look very natural, and I am seeing a lot of women in their 60’s and 70’s who just want to look a little better and fresher. Younger patients are seeking to intervene earlier to preserve their

youthful looks for longer. Generally, more patients are having smaller treatments regularly to maintain a healthy appearance.

Dr Stephen Lowe:

Every patient has a slightly different story behind their reason to have cosmetic treatments. Sometimes in can be to repair an injury or a longstanding scar; sometimes it might be to enhance a feature to make them look even more beautiful or handsome, or sometimes the aim is to soften and slow the appearance of the ageing process. Whilst the exact motivator might vary from person to person, what is common is that they do it to feel better about themselves. I don’t think that has really changed over the years, but I do think that people are starting to feel more comfortable to say that they want to look and feel better! I think we are starting to see some of the stigma and shame about self-care reduce as cosmetic treatments become more accessible, more affordable and more socially acceptable.

Dr Joseph Hkeik:

Yes, some of these motivations are mostly due to clients feeling better about themselves after they get filler for the first time. Other reasons are friend’s pressure or seeing improvement on their family and friends post filler procedure (of course we are talking natural results here).

What would you say to someone who is hesitant to get injectables for the first time because of what other people may think of them?

Dr Elsa Delport:

There’s a massive misconception surrounding injectable treatments. When done well and with an ethically responsible injector, it actually delivers quite subtle results. People start to look “done” under 2 circumstances, the first is when their injector doesn’t adequately guide the patient and never says “no” or “enough”. The second more common problem is when the patient simply does not accept the restriction or guidance.

Dr Niamh Corduff:

It is always important to understand a patient’s motivations and hesitancies about seeking treatments. It is very common for me to have this discussion especially with older women and also men. A good treatment should be subtle, and the patient should appear as they would after a good holiday where they are well rested and invigorated. Individualised treatment planning can remove the unwanted appearances of looking grumpy and tired or sad, while retaining full facial expression. For a first-time patient I always recommend starting with a small treatment that only they and I will

know about. It will make them look and feel better about themselves without other people being aware that they have had anything done. The ideal treatment outcome is one that leaves a patient looking and feeling self-confident about themselves with the least intervention. Too much, and a patient can lose self-confidence when others start to notice that their face has changed, and they no longer look like their true self.

Dr Stephen Lowe:

The decision to have cosmetic treatments should be a personal one, informed by a proper analysis and management plan with an experienced cosmetic injector. Often negative opinions on cosmetic treatments are influenced by misinformation or a poor understanding of what treatments can offer: our job is to assess, educate and be advocates for our patients to help them reach their full potential. Friends and family will always have an opinion on cosmetic treatments, but a trusted injector will guide the patient to the best decision that is right for them.

Dr Joseph Hkeik:

The fear is often due to overdone results. We know that 98 % of people feel more confident because of getting injectables, it often helps to show them examples of naturally beautiful results to support their decision.

Reclaiming Confidence

Medical tattooing can be an important part in the healing process of wounds – physical and mental ones. NICOLE PRANCE explains.

A highly unregulated industry

I started my journey by studying Art and Design before moving into special effects makeup for TV and Film. After 7 years in the TV industry, I began to focus on Beauty Makeup in photography and weddings, which led to an obsession of eyebrow makeovers. In the background I was practising body tattooing and eventually blended the makeup experience and became a cosmetic tattooist. After five years, by chance I was working out of the Mater Private Hospital and was approached by a Plastic Surgeon to tattoo nipples. At the time I had no experience in this so had to get to work to develop my signature soft edge areola technique.

There are no formal qualifications required to be a medical tattooist, we are a very unregulated industry unfortunately. You are required to have an infection control certificate, which is great, but there is no body to certify your artistic skills. I am mostly self taught and always learning and trying to improve. I have taken many trainings in different tattoo treatments over the years, aiming to update my skills at least once per year.

The challenges of medical tattooing

There are many challenges to medical tattooing, the main being the skin that we work on. Often in medical tattooing we face skin that is scarred, has been radiated or grafted. My clients can be on lots of medications, which affects the tattooing. The success of a great tattoo often lies within the quality of the canvas (skin). In medical tattooing we are trying to place pigment into the hardest skins, with unpredictable outcomes. Matching colours and trying to make the nipples look as real as possible are things I work on daily. It’s also often a highly emotional appointment, for both the client and artist, so not only does your craft have to be mastered but you must be a kind, considerate person with a good bedside manner.

We are also improving the appearance of scars by tattooing in skin coloured pigment. We can work on surgical, accidental and self harm scars- it’s a very rewarding service! There are also tattoo options for stretchmarks, something most women have and feel insecure about. It’s great to be in an industry that can really boost a person’s confidence.

Nicole Prance (second from right) with Artist Kylie Harber (second from left) and the Pro Cosmetic Tattoo team

Nipple tattoos by Pro Cosmetic Tattoo

The look and shape of the nipple can be tailored to the client’s wishes

Since having a baby, I work part time and create about five nipples a week. These can be a combination of 3D Areola for breast cancer, male nipples for transgender reassignment surgery, areola darkening or enlargement and scar revision for breast reduction/lift surgery.

Clients have a mix of reactions which range from excitement to relief. Most feel comfort from having the treatment and a new sense of

confidence. For some it’s the beginning of a new journey and for others it’s an opportunity to close a chapter. Tattooing restores in more ways than you could think and I’m so grateful that I get to be a part of making someone feel better about themselves.

Nicole Prance is the Founder of Pro Cosmetic Tattoo. procosmetictattoo.net

Capturing The Power of Healing

Artist KYLIE HARBER created an artwork for Nicole’s clinic, capturing her work in a beautiful wallpaper mural.

Kylie, how did your collaboration with Nicole come about?

Nicole was in the process of renovating her new studio in Clayfield and had advertised on a local artist platform, for the opportunity to paint on a wall in her reception area. She was inspired by a line drawing of a lady holding a flower over her breast, and wanted something similar.

I was blown away by Nicole’s story and the incredible work she does – I knew I wanted to work with her straight away, plus I thought she would love my line art style. I had drawn a series of art prints featuring line art ladies (to celebrate women’s empowerment) the year before. It felt like a perfect match! Nicole told me it was my excitement and passion for the project that led her to choosing me.

When I met with Nicole at her space, I was excited to see a large blank wall that would be perfect for one of my large wallpaper murals. She asked me to put together a proposal, and I was thrilled when she accepted. I ended up painting the lovely line art lady near reception, and went straight into creating this larger mural for the work area.

How did you come up with the concept for the mural?

Nicole had wonderful ideas – women with tattoos, flowers, hearts, lips, lashes and brows, positive words and affirmations, as well as the iconic breast cancer ribbon. This gave me inspiration and direction but Nicole also gave me complete freedom to be creative. The Pro Cosmetic Tattoo branding had to be incorporated too – I decided to separate the eye from the text, making the eye part of a larger face. It gives life to Nicole’s logo in a new and fun way. I presented two concept options for Nicole’s consideration and she chose her favourite!

How long did it take you to create?

It took around eight weeks in total from idea to installation – this included client liaison, concept design, art creation and reviews, printing and wallpaper hanging. The drawing and art creation takes many hours. The concept designs took 3-4 hours of sketching, and the artwork took me a week to draw (spaced out over many sittings). The beautiful sunflowers were a last minute addition and I

just love them – it took me most of the day to draw these, and a few more hours to divide the artwork up into panels for the wallpaper printer. The wallpaper printing takes two weeks to be printed and delivered, and the wallpaper installation is the quickest part (2-3 hours). It’s not a quick process, but it’s a very special outcome and high quality finish that will be enjoyed for a long time to come.

Why was this a special job to you?

I feel very passionate about women empowering women, self love, inner strength and reclaiming confidence. I also believe women can be healed through art and transformed by the environment around them. It was a dream come true (and brought me tremendous joy) to create a beautiful space for Nicole and one that will empower women every day at Pro Cosmetic Tattoo. For more information on Kylie’s art, visit tinygiraffe.co

Rental Revolution

Since 2007, Laseraid has been hard at work curating some of the best aesthetic devices in the market for independent beauty businesses across Australia. They offer an innovative Weekly Subscription model that removes the risk associated with buying expensive equipment from the get-go and allows businesses to Rent, Try and Buy.

The beauty industry is changing at a rapid pace and with that the number of beauty clinics and independent dermatologists renting devices is on the rise. Different avenues of ownership are providing businesses with the flexibility they need to adapt to changing trends and not take on the risk of ownership across all their devices.

With over 500 customers across the country and devices from leading manufacturers including Lumenis, Cynosure, Candela, Sylfirm X (Viol), Laseroptek and Spectrum, Laseraid is Australia’s leading device and support partner. Laseraid has been providing independent beauty and medical businesses with unique financing options tailored to help them stay financially resilient during their first few years of business. Our simply weekly fee and rent to buy optionality puts the power back in your hands to make the right long-term decisions for your business. As independents are on the rise in the industry again, this new way of device ownership is giving clinics access to technology without the up-front cost of purchasing or the finality of ownership.

So, how does it work?

• Shop for the equipment online or via a dedicated business manager

• Discuss the option best for you with our team: Weekly Subscription, Rent to Buy, Buy.

• Device delivery and training by our Clinical Team

• Ongoing Service and Maintenance Support, 7 days a week

• Ongoing business support including training and marketing

• Monthly online store credit to buy consumables for your business

Laseraid’s mission is to continue to innovate to give you device access and ownership, your way. We’re committed to offering flexible and tailored ownership options along with ongoing support to independents in Australia – leaving them

to do what they do best: run their business. As the rental revolution continues we can’t wait to partner with more small businesses to help them on their journey to success.

Laseraid presents Sylfirm X – the world’s first FDA approved dual-wavelength RF microneedling device.

Sylfirm X is a South Korean device and the only FDA approved dual wavelength system in the world. This combined with its 300nm gold plated and non insulated tips makes it suitable for treatment under the eye, melasma and redness as well as all other typical treatment areas for needling.

Device Overview

• World’s only 300 nano meter needle – reduces downtime and allows for treatment under the eye

Whether you want to rent, try, or buy, Laseraid makes the latest aesthetic technology available in a way that works for you.

“Different avenues of ownership are providing businesses with the flexibility they need to adapt to changing trends and not take on the risk of ownership across all their devices.”

Non-insulated needle makes treatment significantly less uncomfortable than other devices on the market Effectively treats all skin types across melasma, scarring, acne, fine lines and wrinkles, stretch marks, vascular lesions, pigmentation and has an overall reduced risk of post inflammatory pigmentation

Sylfirm X is the only device on the market that delivers a pulsed and continuous RF wave. This allows targeting of a broader range of conditions from melasma through to

This device offers three different tip sizes for varying levels of intensity and treatment preferences. What sets it apart from other devices on the market is that you can use a single tip for all needle depths and modalities, which not only saves time but also reduces

• Therapists can choose to treat different skin conditions in one session. For example: Redness across the cheek area and tightening and lifting on the rest of the face without changing tips.

• Non-insulated needles deliver the RF to the point of penetration without heating the entire needle, eliminating epidermal thermal heat and providing a more precise thermal treatment.

• Significantly less painful than other devices on the market because of the needle composition.

• The Sylfirm X uses 24-K gold-plated needles, allowing for smoother penetration through the skin and minimising the risk of pigmentary changes. When treating, you only need gentle pressure against the skin for clean insertion of the tip.

Laseraid distributes this world class device. It is available for sale or on their all-inclusive device subscription for a simple weekly fee.

For more information, visit laseraid.com.au

“Sylfirm X is the only device on the market that delivers a pulsed and continuous RF wave. This allows targeting of a broader range of conditions from melasma through to stretch marks.”

One Device, Endless Opportunities With Hydrafacial

Why clinicians love the treatment, and how it elevates their existing offering.

Did you ever think that you could help your clients achieve the best skin of their lives in just 30 minutes with a no-downtime treatment? With Hydrafacial, you can. Hydrafacial claims that their 30 minute treatments, consisting of three steps, can have your clients achieve their best skin ever, and many leading Australian practitioners agree.

Hydrafacial has become a cult-favourite treatment with 90% of surveyed consumers saying they would switch their skin therapist if they didn’t offer Hydrafacial treatments. With over 3.5 million treatments performed each year, or one every 12 seconds, Hydrafacial’s power is in its patented Vortex-Fusion Technology which gently but effectively exfoliates the skin while driving active ingredients deep into the skin for immediate results.

Syndeo™: The smartest device in skin health

The new Syndeo platform boasts the latest advancements in skin health, fast becoming the most innovative and advanced treatment platform on the market. Syndeo elevates the entire Hydrafacial experience, making it more personalised and seamless for both practitioners and their clients. The HandsFree Gesture Control allows practitioners to move through treatment steps seamlessly and with optimal hygiene.

95% of customers feel like

Greek for ‘connected’, Syndeo is a significant step towards bringing clients and practitioners together. The new wifi-connected platform allows clients’ past treatments to be automatically saved to their profile to help elevate personalisation and their overall experience. This means that your client can enjoy the same treatment every visit, without the guess-work. By being cloud-connected, Syndeo offers new opportunities and innovative intelligence for every aesthetic business. Syndeo’s new Automatic Serum Deduction allows the device to automatically detect which serum is being used for a more streamlined treatment experience. The technology provides evolutionary insights into client preferences and trends, from how many treatments are occurring to what kinds of treatments are being requested, through to which boosters are most popular. With this data retrieval function, Hydrafacial believes that businesses can begin to understand their clients on a deeper level, and unlock a direct relationship with them.

The new Syndeo makes Hydrafacial more personalised

Boost your treatments

Hydrafacial partners with the best brands in the industry to create concentrated boosters that offer the personalisation clients want. Hydrafacial prides themselves on their continuously growing range of boosters, allowing you to further personalise your clients’ treatments depending on their unique skin concerns. Our exclusive boosters address the most common skin concerns and feature partnerships with the best brands in the industry. This year alone, Hydrafacial has launched the eagerly-awaited JLo Beauty Booster and the Murad Clarifying Booster, a 2022 Cosmopolitan Holy Grail Acne Award winner.

Hydrafacial is extremely useful for attracting new clients into their practice

Over 95% “Worth It” rating on RealSelf for 5+ years

Further customisation and personalisation can be achieved with the add-on options of Lip and Eye Perk, Lymphatic Drainage and LED with the included hands-free LightStim Elipsa™. Practitioners shouldn’t be fooled by the compact size of the LightStim Elipsa. While small, it still packs a punch, delivering professional strength energy output, converting into cellular energy to soften full face wrinkles while also killing acne-causing bacteria and calming inflammation. Lymphatic Therapy helps to remove impurities from the skin to lift and contour while reducing the appearance of puffiness.

Combining Hydrafacial with other in-clinic treatments

Studies show that combining Hydrafacial with IPL treatments helps to deliver an additional 30% reduction in pigmentation compared to using IPL alone. When combining Hydrafacial with non-ablative laser treatments, practitioners can achieve firmer and smoother skin than with standalone non-ablative treatments. For ablative lasers, combining these treatments with Hydrafacial can deliver 50% smoother skin.

The best business decision

When partnering with Hydrafacial, clinics are provided with best-in-class training and education, a 12-week Customer Success Program and complimentary education opportunities. The dedicated Hydrafacial Business Development Team holds quarterly business reviews to analyse performance metrics, establish quarterly support plans and define revenue objectives.

With a Hydrafacial BDM, Hydrafacial customers are provided turn-key strategies for optimised device payoff, revenue generation, and team performance. The proactive 12-week Customer Success Program helps to train the clinic’s clinical team and provides marketing support to inspire performance and success.

Hydrafacial

Hydrafacial prides themselves in offering gold-standard post-purchase support including providing strategic marketing support, local area marketing campaigns to drive treatments, increasing brand awareness, social media presence and providing assets for your channels. The dedication to help drive clients directly to your business was made clear with Hydrafacial’s recent campaign with Michael Brunelli of Married at First Sight and beauty influencer Sammy Robinson, amassing an impressive 86.5 million social reach with a whopping $990,000 invested in consumer PR in 2022. 2023 results are set to be similar, having reached 5 million consumers in the month of June.

“At our clinic, we have successfully incorporated the Hydrafacial into our treatment offerings, strategically enhancing patient satisfaction, delivering exceptional results, and boosting clinic revenue. By combining Hydrafacial with our advanced treatments like microneedling, emface, radio-frequency, IPL, we effectively prepare the skin and maintain its health and appearance. The flexibility of Hydrafacial boosters allows us to personalise each session to address specific patient concerns, be it pigment, acne, ageing, or redness. For instance, when a patient seeks treatment for pigmentation, we begin with a course of advanced treatments like IPL, and then we sustain these outcomes through the use of the Hydrafacial and brightenol booster. Similarly, individuals concerned about ageing benefit from a combination of microneedling with RF, followed by maintenance with the retinol or JLo Beauty booster. This tailored approach ensures our patients achieve optimal results, fostering their happiness and loyalty, ultimately leading to an influx of returning clients seeking both maintenance and advanced treatments, thereby bolstering our overall revenue.

By incorporating Hydrafacial as both a prepping and maintenance treatment, we have established a strategy to retain our valued clients. Before integrating Hydrafacial into our clinic, our focus primarily revolved around advanced treatments. However, we notice patients who sought us solely for those advanced treatments, then chose to go elsewhere for their maintenance facials. This potential loss of clients led us to reevaluate our approach. Introducing Hydrafacial not only complements our advanced treatments but also addresses the crucial aspect of regular skincare maintenance. As a result, we have effectively captured the loyalty of our clientele, ensuring they return to us for their comprehensive skincare needs.”

– Dr Ian Chinsee, Inigo Cosmetic

“Hydrafacial Syndeo has been the most talked about upgrade in our clinic , more precise , easy to use , customised treatment that elevates our treatment outcomes. The personalised data that we enter enables us to choose personalised boosters and enhancers that delivers remarkable results for all skin types. We maximise skin benefits with other treatments we offer to give superior results. Clients return each month for a clean out in addition to their injectable treatment giving glowing radiant skin with minimised pores and much smoother texture.

have a more customised experience. This device is the most requested treatment and wonderful entry point to new clients. We love adding the extra step of lymphatic drainage removing toxic buildup to depuff, improve circulation, tone and firm the skin. This elevates the whole experience. We are very proud to be the first on the Central Coast that have been offering this treatment and continue to keep up to date with only the very best.”

91% of

partners find significant value in carrying and offering Hydrafacial in their business

As a skincare brand owner, my focus often revolves around determining the next appropriate addition to our product line. For this article I have decided to showcase the insights into the development and design process behind one of our flagship offerings: Rapid Retinol Concentrate. Prior to its introduction, Ultraderm already had several serums on the market but we were ready to add another as we know that due to their concentrated formulas, serums are an excellent addition to those looking to enhance their skincare results.

We already had a Vitamin A & E Serum in our range (which featured Retinyl Palmitate as the Vitamin A component), which was very popular and we wanted to step up another level from that. We needed to consider where the product would fit into our product lineup, whether we would retain the existing Vitamin A Serum and formulate a product that would be compatible with the other serums and products in our range. As we wanted to step up in terms of Vitamin A, we decided to formulate a Retinol based serum. Retinol is more readily converted into retinoic acid within the skin, provides superior efficacy and faster

The Making of a Skincare Product

visible improvements, making it an ideal choice for advanced anti-ageing formulations. After deciding on our feature ingredient, we worked together with our Cosmetic Chemist to come up with the additional complementary ingredients to complete the formula. The final composition was a synergistic blend of Retinol, Peptides, Liposhield HEV Melanin and other performance actives in a concentrated formula.

The product journey:

• Determining what product is missing/would complement the rest of the range

• Working with Chemist to create formula

• Sourcing ingredients

• Finding the right concentration and dosage for optimal efficacy

• Testing several iterations of the product

• Finalising product name

• Developing labels, marketing materials, training resources

• Coming up with a launch plan

• Internal testing of final product

• Launching the product

Product and ingredient quality is of paramount importance to us as a business, and ingredients are sourced from reputable and reliable suppliers whom we have dealt with over the years. The formulation process is a meticulous one. The selected ingredients are used in a precise manner to ensure stability and efficacy. Ingredient concentrations are finely balanced to achieve optimal results whilst minimising potential side effects, such as skin irritation and sensitivity. Other factors that need to be taken into consideration whilst formulating are the pH level, serum texture, viscosity and product packaging to create the finished product. Before deciding on the final formula, we go through several iterations of it, this process allows for continuous refinement, improvement and results observations.

During this time we are also investigating our packaging

PAULINE VALLE takes us through the process of creating her Rapid Retinol Concentrate.

Ultraderm Founder Pauline Valle

options. To ensure the integrity of all our serums, we package them in airless pumps. As a new addition to the range, our Retinol serum had a different style of packaging to suit its unique viscosity and setting it apart from the other serums. Following the initial release of our Retinol serum, we have undertaken a comprehensive re-branding initiative. As part of this process, we implemented a packaging update for all our serums. Notably, we have successfully sourced airless packaging that effectively accommodates the diverse range of viscosities found in our serums.

Whilst the formulation process is underway, we initiate the development of labels, marketing materials, training resources and launch plans. It is at this point that we finalise the product name, transitioning from its development name Retinol serum to its official name Rapid Retinol Concentrate.

Once our serums arrive from the manufacturing facility, we have a series of internal testing procedures to ensure they align with our standards and deliver the benefits as expected to product users. We then provide product training for staff and commence with product launch. In the case of Rapid Retinol Concentrate it was launched with great fanfare at our Salon Partner Conference and has been a best seller ever since.

Depending on the product being developed, it can take anything from six months to two years to initiate, formulate and manufacture a product. This timeframe includes stages such as formulation development, testing and stability studies and product trials. Every stage in the development process is important and requires diligence and attention to detail. These efforts are vital to ensure the successful launch and sustained presence of the product in the market for a considerable duration.

Pauline Valle is the Founder of Ultraderm. ultraderm.com.au

WORDS BY TANEESA WILLIAMSON

What We Can Expect From Lutronic And Its New Distributor Cryomed

Cryomed Aesthetics expands its reach with the acquisition of Lutronic in Australian & New Zealand markets.

Cryomed Aesthetics has announced the successful acquisition of Lutronic, a prominent brand known globally for its advanced technology and exceptional product offerings. This strategic move signifies Cryomed Aesthetics’ commitment to further enhancing its product portfolio and expanding its presence in the Australian and New Zealand markets.

The acquisition of Lutronic brings a wide range of benefits for both new and existing clients of the brand. With access to Lutronic’ s cutting-edge technologies and solutions, there will be even more on offer when it comes to innovative treatments and results allowing the company to meet the diverse aesthetic needs of their partners.

General Manager, Krystian Szuba, talked to us about the future of Lutronic under the Cryomed Aesthetics umbrella; he expressed his enthusiasm for the newfound synergies. “We are incredibly excited about the opportunities that this acquisition presents for our valued partners in Australia and New Zealand as well as new business. The union of Cryomed Aesthetics and Lutronic represents a perfect combination of expertise, innovation and outstanding customer support including clinical and service support and business development” said Krystian.

One of the key advantages of this partnership is the shared services that Cryomed Aesthetics and Lutronic can bring to their partners, with a dedicated marketing team that will work ongoing to increase awareness and demand for the cutting-edge technologies, as well as creating more demand in the market, along with customer service, clinical education and service and logistics team.

Additionally, the alliance brings together highly skilled clinical experts who will work collaboratively to support their partners through the commitment to exceptional service from a specialised customer support team.

Cryomed’s national network of showrooms, logistic centres, service technicians and clinical experts will now be extended to cater to the needs of their Lutronic partners. The increased accessibility will allow for efficient servicing of equipment as needed, and seamless maintenance support, enhancing partner satisfaction.

“First and foremost, we are creating a strong team, we have some of the most well-known industry experts who have joined us, which means they will hit the ground running. With decades of experience when it comes to lasers and other technologies, I am very excited for the future. They not only understand the intricacies of the devices and the brand, but also have the ability to empower our clinic partners to ensure they maximise their return on investment with their Lutronic devices. We’re excited to have our full team trained by the International Lutronic team in the coming weeks. This is an opportunity

to gather the new team together and learn not only from the brand’s experts but also from each other. We’re also excited to relaunch the Lutronic brand to our partners in October as well as bring outstanding KOLs to our shores in early 2024. Watch this space!” said Krystian.

As a result of this acquisition, Cryomed Aesthetics and Lutronic will be at the forefront of the medical aesthetics industry in Australia and New Zealand, bringing forward a comprehensive range of solutions and technologies designed to empower professionals and deliver exceptional results to patients. cryomed.com.au

“[The team] not only understand the intricacies of the devices and the brand, but also have the ability to empower our clinic partners to ensure they maximise their return on investment with their Lutronic devices”

Cryomed GM, Krystian Szuba

The Science Behind Skin Health With Dr. Zein Obagi

ZO Skin Health is taking Australian skin clinics by storm, here’s why.

Dr Zein Obagi, the founder of ZO Skin Health believes that the ideal way to attain and maintain skin health is through the power of science. This has paved the way for the worldrenowned dermatologist and the team at ZO Skin Health to push the boundaries of medical-grade skincare. With over 60 stockists in Australia, it’s clear practitioners love working with ZO Skin Health.

Dr Obagi’s goal was to develop a skincare range that bridged the gap between therapeutic treatments and daily care, allowing patients to experience continuously healthy skin regardless of their age, ethnicity or unique skin condition. His philosophy is to create healthy skin as opposed to merely treating disease and damage, earning him a reputation as an international pioneer. That’s why ZO Skin Health offers a wide spectrum of advanced skin care protocols and products designed to promote healthier skin day after day. “My mission is to create skin that is healthy, youthful and vibrant, fulfilling my definition of skin health”, said Dr Obagi.

Healthy skin cells

The ZO Skin Health range works from the inside out, activating and stimulating your skin’s cells to nourish, repair and maintain themselves. The range includes comprehensive solutions to help maintain skin at its healthiest state, regardless of age, ethnicity, skin condition or skin type. The products have been designed to combat a wide range of concerns, including correcting sun damage and pigmentation to protect against future damage.

By combining his distinct perspective on skin health science with proprietary technologies and product education and protocols, ZO Skin Health elevates and optimises the relationship between skin and skin care. The range is composed of the most potent ingredients, high concentrations, pure retinol, advanced peptides and powerful antioxidants and enzymes to make a visible difference to the skin.

The best-selling ZO Anti-Ageing Program kit has been expertly designed to assist in the reduction of early or significant signs of environmental and chronological ageing. It includes their Exfoliating

Cleanser, best-selling Exfoliating Polish, Complexion Renewal Pads, and their award winning Daily Power Defense and Growth Factor Serum. This easy-to-use program will help reduce the appearance of fine lines and wrinkles, preserve and maintain a more youthful-looking complexion and promote a more even-looking skin tone and finer pore appearance. This program uses potent ingredients, concentrated formulas and aggressive delivery systems to improve and strengthen skin’s appearance and protect against future damage.

Brand protection

Stockists of the ZO Skin Health range say that their favourite part of the brand is that they truly partner with clinics, not allowing open internet selling. They say that while other brands allow third-party retail websites to sell their products, ZO Skin Health believes in providing and protecting the special relationship between our accounts and their patients.

Recently, the Brightalive Skin Brightener has been remastered, engineered with intelligent technology to help promote skin brightening and assist with skin tone evening and discolouration correction.

The hero ingredient, Intelligent Peptide Drone, is a precision-driven encapsulated peptide that aids in fast onset of skin brightening, helps to minimise the relapse of pigmentation and improves skin clarity. The Brightalive Skin Brightener also contains ZOX12TM, a ZO® Exclusive 12-hour time-release antioxidant complex (encapsulated vitamins A, C, and E), which helps protect the skin from free radical damage and prevents future signs of premature ageing.

The ever-expanding range has been developed to deliver innovative skincare solutions that optimise skin health based on the latest advances in skin therapy technologies, unique delivery systems, bioengineered complexes and exclusive formulations.

To find out more about becoming a stockist and to receive our brand introduction booklet, we invite you to visit zoskinhealth.com.au and contact Matthew Stockley, Australia and New Zealand General Manager: matthew.stockley@zoskinhealth.com.au

“As a long-time stockist of ZO Skin Health, we have experienced firsthand the exceptional quality and effectiveness of their skincare products. Our customers have consistently praised the transformative results and exceptional customer service provided by ZO, making them a trusted and reliable partner in our business success.” – Refine Cosmetic Clinic, Sydney

Words by TANEESA WILLIAMSON

How Dermalogica’s Pro Peel Range Elevates This Clinic’s Offering

increase in ageing symptoms such as fine lines and wrinkles, others may experience acne, hyperpigmentation – or a combination of them all.

Chemical peels are still considered one of the most effective ways to address these concerns, however, there’s no such thing as “one peel fits all”. In the past, this has led to clients not feeling satisfied with their results as not all their concerns have been addressed. Dermalogica’s Pro Power Peel is reshaping the peel market as it is designed to be customised, addressing individual patient needs with strong innovative formulas without creating unnecessary inflammation.

The peel system comprises of a prepping solution, three individual peel formulas and a neutralising solution. Pro Power Peel is completely unique in its formulation due to the ability for each peel formula to be applied as a single

peel choice or for the various peels to be combined on a gauze or layered to target individual client concerns. Due to the peels’ potency and low pH, therapists need to fully understand how the formulas work and how to prepare their clients skins and look after them post-procedure.

Nicole Grantham, founder and owner of Bespoke Facial & Body Clinic, shares with us what led her to choose the Pro Peel range for her clinic’s offering, and what results it has provided in the process.

Share with us your background in the industry, and what led you to open your own clinic?

I have over 20 years experience in the beauty industry, specialising in advanced skin treatments, as well as leadership and educational roles. With a profound passion for skincare, I have dedicated my career to empowering others, fostering growth, and delivering exceptional skin treatments and services. Being a natural leader and seeing

The Pro Peel breakdown:

The three peel formulas address the three main client concerns of ageing, pigmentation and breakouts.

PowerClear Peel

PowerClear Peel is a potent clearing peel formulated to target blemishes, prevent breakouts, reduce sebum production and visibly diminish postinflammatory hyperpigmentation. Power clear peel is formulated with 2% Salicylic Acid, a lipophilic BHA able to disrupt desmosome cohesion while penetrating the sebaceous gland to help remove impaction plugs.10% Mandelic Acid (from Bitter Almonds) and 15% Malic Acid (from Apples) speed up cell turnover rate to help even skin tone. Dermalogica’s patented TerpineolThymol Complex helps suppress sebum production and works with skin’s natural microbiome to kill breakout-causing bacteria in minutes.

UltraBright Peel

The UltraBright Peel utilises the power of lactic acid to brighten dull skin, hydrate and minimise the appearance of fine lines and wrinkles. This innovative formula incorporates 30% Lactic Acid, to stimulate exfoliation by decreasing corneocyte cohesion. Lactic acid is a popular ingredient due to its humectant properties but also its size. As an acid with a larger molecular size, it penetrates the skin more slowly and is therefore less irritating to the skin. Phytic Acid aids in cell turnover, brightening the skin and providing antioxidant benefits and Mucor Fungal Extract mimics the effect of Cathepsin D (a proteolytic enzyme that plays an important role in maintaining a normal skin barrier), to deliver an efficient exfoliation.

AdvancedRenewal Peel

AdvancedRenewal Peel is a powerful peel formulated to resurface the skin to help fight the visible effects of Advanced Glycation Endproducts (AGEs), minimising the appearance of fine lines and wrinkles, hyperpigmentation and evening skin tone. 30% Glycolic Acid decreases corneocyte cohesion and enhances skin desquamation, facilitating exfoliation and cell renewal, while Opuntia Ficus-Indica Flower Extract stimulates natural desquamation enzymes involved in the degradation of intercellular adhesion structures in the corneum enabling skin clarity and luminosity. Glycolic Acid’s small molecular size allows it to penetrate skin quickly and easily, so it’s important to monitor skin for erythema and irritation during application.

When used as singular peels or in combination, and as part of a treatment program, clinicians are able to target the three main skin concerns for their patients and achieve outstanding results and patient satisfaction.

an opportunity within the market for a Luxe Facial Clinic, I knew it was time to run my own skin clinic.

What made you choose to introduce Dermalogica into the business?

Knowing that I wanted to offer premium skin and facial services, there was no question that Dermalogica would be the most desirable professional skincare option. The variety of Dermalogica’s professional and retail products positioned Bespoke Facial & Body Clinic as one of the leading skin and facial clinics in Australia – being finalists in multiple Industry Awards.

How do you find the client feedback for the range since their latest release of the Pro Peels?

The release of the Pro Peels has given Dermalogica, and Bespoke Facial & Body Clinic, more recognition as a trusted skin clinic. Our clients believe in the Peels and understand the treatments will address all skin concerns and conditions. The results we see using the Pro Peels has been phenomenal; with self-conscious acne prone patients now feeling confident in their skin. And mature skins now seeing a brighter and more youthful appearance – The way we can change our clients’ lives and wellbeing is why we are so passionate about what we do. For more information, visit

A Dermatologist’s Top Tips On How To Future Proof Clients’ Skin And The Impact Of The Skin Ageing Exposome

From the moment we’re born, we begin to age. Every minute we’re alive, we’re ageing and damaging our skin. Until recently, it was thought that there was little we could do to prevent the ageing process – but with further study, it turns out that’s not true. In fact, there are ways we can actually reverse our biological clocks!

We enter a new paradigm where 30 years of collective scientific research is coming together in our understanding of cellular ageing and longevity. We now know 80% of how we age is largely under our control determined by lifestyle factors and only 20% is determined by our inherited coded DNA. A fact known as epigenetics and the impact of the skin ageing exposome!

By influencing the “epi” genome we can switch on and off different parts of our coded DNA and therefore influence cellular ageing. As a result, many of our preconceived ideas around ageing will potentially become obsolete. The transitions between decades become more blurred as we get more control over ageing and age seamlessly from one decade to the next.

So, what are the lifestyle factors that can impact on how our cells age and function? A phenomenon known as the Skin Ageing Exposome.

This concept has been a big focus at recent international conferences I’ve attended. Science uncovers new insights into how the environment and our lifestyle affects how our skin ages (1).

“Your ageing clock ticks over every day. Science says the earlier you change your lifestyle to slow ageing, the healthier and more vibrant you will be and will remain. Why wait?”

Harvard Professor, Dr David Sinclair.

A group of European scientists looked at the major studies that contributed to cell ageing and came up with this list of seven (7) lifestyles factors.

1. Nutrition

What and how we eat is crucial in preserving cellular age and function. In the immortal words of Hippocrates: “Let food be thy medicine and medicine be thy food”.

The optimal diet is easily summarised in the one consumed by Okinawa women meets Sardinians (Mediterranean).

Minimal processed foods, good fats (olive oil, fatty fish, avocado), powerful anti-oxidants (tomatoes, capsicum, green vegetables and dark coloured berries). Minimise fruit (as it is sugar) and minimise meat, replacing with protein from fish, eggs and legumes.

Low sugar is essential. Sugar damages tissue via a process known as glycation (4). It binds to proteins such as collagen and elastin, eventually leading to a loss of function and impaired tissue elasticity.

Not just what to eat but WHEN! The power of time restricted eating (TRE). This refers to fasting for 16 hours and eating in an 8-hour window. Skipping breakfast is the simplest way to do this. TRE mimics the benefits of calorie restriction WITHOUT cutting out the calories. TRE switches on the anti-ageing pathways in the cell increasing function and cellular longevity.

2. Lack of sleep

Get your eight hours! In skin, restricted sleep has been shown to affect the facial appearance. A cross-sectional study of 60 women found those who slept less than five hours per night showed more intrinsic signs of ageing. One study found that people with less sleep appeared less healthy,

DR NATASHA COOK shares her expertise.

“What and how we eat is crucial in preserving cellular age and function. In the immortal words of Hippocrates: ‘Let food be thy medicine and medicine be thy food’.”

less attractive with paler skin and, more wrinkles and fine lines (1). Lack of sleep also increases your risk of hypertension, cardiovascular disease and depression. Trying to create a regular sleep pattern, avoid day naps and winding down and relaxing before bed are great ways to get into a good routine.

3. Pollution

Air pollution from the environment causes premature ageing – it’s known as pollu-ageing. It can cause similar damage to the skin as UV!

Exhaust fumes, smog, smoke and even pollen can introduce free radicals that attach themselves to our healthy skin cells – damaging the protective barrier and degrading collagen.

Topical products with antioxidants can improve the skin barrier function and prevent pollution entering our skin. Niacinamide (Vitamin B3) is one of the best barrier strengthening ingredients to protect your skin from environmental pollution. It will double up as an anti-oxidant and anti-inflammatory.

4. Sun Radiation

The number one culprit that will damage you and your skin. Sunlight has two types of damaging rays: UVB + UVA. UVB hits the outer layers of the skin and creates dimers in your DNA increasing risk of skin cancer. UVA penetrates deeper, creating more age-related damage (eating up your collagen and elastin) along with skin cancer. So early sun avoidance and daily SPF every single day is essential with a broadspectrum product that covers both UVA and UVB.

5. Stress

Clinical evidence shows that stress affects skin integrity, but further studies are being done to work out whether stress directly exacerbates skin-ageing. We do know that prolonged stress can contribute to DNA damage which is a known contributor to skin ageing (1). We also know that stress can create DNA damage which we can reverse. Some mindful daily meditation will help keep this under control.

6. Temperature

Did you know heat (i.e. infra-red radiation) is EQUALLY as damaging as UV. Frequent heat exposure causes inflammation and DNA damage known as ‘thermal ageing’. Our normal skin temperature is roughly 33 degrees celsius and during direct sun exposure can increase to more than 40 degrees.

Keeping cool is essential. So that’s a NO to infrared saunas! Heat also creates pigmentation in your skin.

7. Tobacco

Cigarette smoke alters biological processes in the skin, promoting skin ageing. ‘Smoker’s skin’ is characterised by prominent facial wrinkling around the mouth, upper lip and eyes. Smoking alters skin hue and radiance and smoke creates similar cellular damage as UV exposure.

One inhalation from a cigarette contains more than 3,800 different chemicals. These chemicals absorb into the skin creating damage. Please quit if you haven’t already!

So, that’s a super summary of the key skin ageing Exposomes and how these lifestyle factors can determine how you and your skin function and age through the decades. I’m a firm believer that early intervention is prevention!

In my next article we will look at what treatments to do when and what supplements can modulate the key pathways when it comes to longevity and cellular function.

With epidermal love, Dr NC xox

Got a question? Send us a message on Instagram @drnatashacook, or email us at orders@drnatashacook.com

References:

(1) JDS Dermatological Science Journal

(2) National Library of Medicine

(3) Lifespan Podcast by Dr David Sinclair

(4) Pascal and Francis Bibliographic Databases

(5) Clinical Dermatology Online Library

Turkkan

Meet The Founder of Cosmeceutical Solutions

Bringing 30 Years of Experience To Skincare Distribution

Cosmeceutical Solutions is a newly launched innovative distribution company founded by skin and beauty industry expert, Kylie Turkkan. We caught up with Kylie to learn more about her career to date, and what inspired her to take the plunge with starting Cosmeceutical Solutions.

Kylie, share with us your journey throughout your career thus far.

I have worked in the industry for 32 years, and to date, I have had the time of my life! I started my career working in a beauty salon on the Mornington Peninsula down in Victoria. I ventured from beauty salons into department stores, where I eventually worked for Clarins. I loved working for Clarins, so much so that I ended up saying goodbye to Australia and continued my career in London where I expanded my skills as a beauty therapist. Back in Melbourne a few years later, I worked as a skin therapist for an amazing woman in Brighton, Kathleen Crabtree, may she rest in peace.

Kathleen’s guidance and education was flawless. Kathleen taught me everything I know about skin, and it drove my passion even harder. I went to every training event, seminar, workshop and launch that I could in order to learn everything there was to know about the industry, skin and how to become the best beauty therapist I could. It was Kathleen who taught me the difference between a good beauty therapist and a well-educated one.

My close friend and long-standing colleague, Joanna Karpinski, introduced me to Catherine Biedermann (Founder of Advanced Cosmeceuticals), who was the next influential woman in my life. Catherine became my inspiration, a very dear friend and a part of my family. Catherine’s resilience, compassion, determination, intelligence and kindness inspired me to be, well, just like her! Catherine encouraged me to be the best I could be, she taught me the business side of the world, helped me to build on the skills I already had and never ever did she doubt my ability to make the right decisions.

What inspired you to start Cosmeceutical Solutions?

It’s actually not what, but who. In 2022, I decided to leave the company I was with, as I felt the direction the new owners were moving towards wasn’t the right fit for me (after 12 years), but I actually hadn’t decided what to do next. It was my husband who suggested that perhaps it was time to go out on my own.

As that seed grew in my mind, I realised it was actually a great idea. The thought of looking for a new brand to introduce to the industry was exciting! A brand that I wasn’t just selling because I needed a job, a brand that I could sell from the heart. I count myself extremely lucky because I came across not one, but two brands that I knew would have a place within Australian clinics and would begin to grow quite quickly. Products that were affordable, results driven, filled a few ‘gaps’, had the latest active ingredients – in an industry where clinics were getting tired of being pushed aside by companies making room for E-Commerce business, I wanted to bring back the flexibility and support that was lacking for them.

Share with us some of your favourite products from the range.

• Thermoceutical EXO Regentron Serum – Exosomes & Bakuchiol Peptides. I use this at night in place of Vitamin A. My skin had really become thin with the overuse of retinol and this serum has the skin regeneration power like no other. Exosomes are like avatars; derived from plants they contain a complex cargo of actives that help to stimulate collagen, elastin, cell renewal and support the skins’ ability to repair itself. Bakuchiol is the latest replacement to retinol without the irritation.

• Bioskin BSK74 Multi Vitamin Serum – our Liquid Gold in a bottle! Vit C, E, F & proteoglycans that leave your skin feeling super moisturised and with a radiant glow that everyone comments on. It’s our #1 top selling product.

• Bioskin BSK5 Hyaluronic Acid 3% Hydration 3 x more powerful than any other ampoule used with skin needling. You literally can feel the hydration build up in the tissue as the skin absorbs it. I have never seen a Hyaluronic Acid work as fast as this one and the hydration results last longer than the average hydration serums (days up to weeks).

• Thermoceutical DeAC Aciderm line I have seen some truly amazing results while treating acne with this range. From Bakuchiol to Niacinamide, to Vitamin B6, these products work on balancing the skin’s microbiome, reducing inflammation, inhibiting 5-α Reductase and promoting skin healing.

• Bioskin BSK8 BrightPro A mix of Glutathione, Hyaluronic Acid & Vitamin C to be used with skin needling. A vial full of actives to work on reduction, inhibition, and evening skin tone. The results can be seen within the first few treatments, brighter with more even, clearer tones. For more information, visit cosmeceuticalsolutions.com.au

Kylie

A Life Dedicated To Skincare

We chat to DMK Founder DANNÉ MONTAGUE-KING about his impressive career and an exciting new DMK launch.

Danné, congratulations on an impressive career – and life – dedicated to skincare. What are some of your own career highlights so far?

Thank you for your kind words. Throughout my career, there have been numerous miracles and highlights that I am grateful for. It’s hard to capture them all in a few words, which is why I documented many of them in my first book, “The Maybelline Prince.” This book serves as a testament to the transformative power of skincare and shares some of the incredible experiences I’ve had along the way. One of the most significant highlights to date has been the development of StemZyme.

How did you celebrate your 80th birthday?

Ah, my 80th birthday was an extravagant celebration! I wanted it to be as grand as an Academy Awards afterparty, so it was a lavish and opulent affair, filled with joy, laughter, and the company of my loved ones and dear friends. It was truly a night to remember.

How do you stay motivated and passionate about skincare? Do you ever feel like you want to slow down?

While there are moments when I feel the weight of time, I am fuelled by a fiduciary obligation to all those who follow and believe in my skincare concept. Their trust and the desire to continue making a positive impact on people’s lives keep me motivated and passionate. It is a constant reminder that there is still work to be done and breakthroughs to be achieved in the realm of skincare.

StemZyme is launching in Australia later this year. Can you tell us what it is and how you came up with it?

StemZyme is a ground-breaking treatment that emerged as a response to the proliferation of phony stem cell products in the skincare industry. I recognised the need to counteract these ineffective and misleading

treatments, and that’s when the idea for StemZyme took root. StemZyme utilises the power of our own cells to regenerate the skin, harnessing the body’s natural healing abilities for rejuvenation and restoration.

You’re coming to Australia in August. What are you looking forward to the most?

I am really looking forward to my upcoming visit to Australia. Aside from the beautiful sights and vibrant culture, I am particularly looking forward to spending quality time with our Australian DMK team, who have been instrumental in supporting DMK Skincare throughout the years. Additionally, I am eager to reconnect with our dedicated therapists who have been an integral part of DMK’s success in Australia.

What do you think about Australian skin clinics and practitioners? Are we doing alright?

Australian skin clinics and practitioners are truly exceptional and among the best in the world. I have had the opportunity to witness their professionalism, expertise, and dedication firsthand. I would confidently compare them to any of our top medical clinics globally. The passion and commitment they bring to their craft are admirable and have undoubtedly contributed to Australia’s thriving skincare industry.

How does the Australian market compare to other countries for DMK?

The Australian market presents unique challenges due to its increased prevalence of sun damage. The depletion of the Ozone layer in Australia has exposed its residents to higher levels of harmful UV radiation. Additionally, the pollution from neighbouring countries, particularly in Asia, has also had a considerable impact on skin health. The DMK Awards will take place in Sydney on August 26, 2023. dmkskin.com.au

DMK Founder, Danné Montague-King

MedAesthetics Celebrates 10 Years Of Unparalleled Cosmetic Services

The doctor-led boutique cosmetic clinic chain by DR EHSAN JADOON is growing steadily.

MedAesthetics is one of the most recognised clinic groups in Western Australia owned and operated by Medical Director Dr Ehsan Jadoon. Established in Alice Springs NT in 2009, MedAesthetics was the first laser and cosmetic clinic in Central Australia. Dr Jadoon then relocated to WA and opened the second clinic in Perth in 2013. This was followed by three more clinics opening between 2017 and 2022. This year, MedAesthetics celebrates its 10th anniversary with the launching of two new clinic locations in WA, bringing it to a total of six locations - Subiaco, Applecross, Mt Hawthorn, Duncraig and Rockingham.

“MedAesthetics fills the gap between corporate-owned franchised cosmetic salons and plastic surgery clinics. Our patients choose us for the high quality and standard of our work using the latest medical equipment and time-tested clinical techniques at very competitive pricing. The service we offer requires a certain type of provider – someone attuned to the finest of details; someone who is thorough yet gentle. Our consultations are detailed, highly individualised, unhurried and honest”, says Dr Ehsan Jadoon.

Dr Jadoon has always taken pride in providing a new array of skin rejuvenation, dermatological surgery an ant-ageing treatments. He ensures Medaesthetics constantly remain at the forefront of the industry by regularly updating their clinical equipment and protocols.

Being a doctor-led clinic, and not an investor-owned franchise clinic, MedAesthetics primary focus is your safety and comfort at all times whilst delivering unparalleled clinical outcomes. “We see ourselves primarily as providers of high-end, ethical cosmetic services and not merely a profit-driven business”, says Dr Jadoon. He is proud that the core principles of his practices remain the same as they did 10 years ago: the practice of ethical medicine, honest advice for patients and the delivery of natural-looking results.

Dr Jadoon believes that the aesthetic sense of a clinician in evaluating a patient is as important as their clinical skills. The goals of Dr Jadoon and his practitioners are to provide patients with honest advice about the most effective treatments available, to provide patients with realistic expectations of what results can be achieved and to carefully explain the potential risks of each procedure for a firm understanding and expectations. We spoke to Dr Jadoon to find out more about MedAesthetics.

With 2023 being MedAesthetics’ 10th anniversary, how are you celebrating this enormous achievement?

2023 marks the 10-year anniversary of MedAesthetics in Perth, Western Australia. I started the very first MedAesthetics clinic in Alice Springs, Northern Territory, back in 2009. We will be celebrating this special milestone by launching two new clinics in the greater Perth region and by offering special promotional offers to our clients available across all our clinics.

MedAesthetics has always been at the forefront of the industry, delivering the latest and most diverse range of treatments. What are you looking to bring to your patients next?

So far in 2023, we have introduced two new devices to our menu. The first being the new Hydrafacial Sydneo platform. This upgraded Hydrafacial device allows our dermal therapists to deliver personalised treatments like never before. Hydrafacial Syndeo elevates the entire experience, making it seamless for both our therapists and the client. We are proud to be the first clinic in Western Australia to offer this platform in Perth.

In addition, we have just introduced the latest generation of Thermage FLX skin tightening. This treatment offers unparalleled non-surgical skin tightening results without the discomfort associated with previous generations of Thermage systems. We believe our patients will hugely benefit from it.

The industry is going through some significant changes as of late. As a practitioner who has always taken pride in upholding elevated industry standards, how do you continuously adapt your business model to these ongoing changes?

We have been proposing better regulation of cosmetic services for years. Not just cosmetic surgery but also the

non-surgical and laser based treatments. The new changes have made us re-evaluate our procedures and have helped us improve our systems and protocols even further as a doctor-run clinic. We strongly believe that regulations around scripting of schedule-4 medication should be made stricter. Currently, an alarming number of cosmetic clinics are popping up across Australia where there are no supervising doctors present on site (or working within the clinic itself) and various companies are offering remote tele-scripting to nurse injectors by charging them a fee. This model is potentially dangerous for patient safety in our opinion and should be reviewed by health authorities as a matter of priority.

You’ve just opened your 5th clinic in Duncraig this last month, are there plans to open any other locations?

We are thrilled to be opening two brand new clinics in 2023. One being our new Duncraig location that had its grand opening on July 14th, and the second one will be in Rockingham, set to open in August 2023!

What’s next for you and for MedAesthetics?

We would like to continue improving our services and continue expanding MedAesthetics clinics across Perth region and across rural and regional WA over the coming years. We want to see MedAesthetics become one of the biggest non-franchised, boutique cosmetic clinic chains in Australia one day in the near future.

For more information, visit medaesthetics.com.au

The Top Treatments Men Are Getting in Sydney

Cosmetic treatments are no longer exclusive to women, with more men being open to exploring various procedures to enhance their appearance and address specific cosmetic concerns. Like women, men may have areas of their face and body that they either want to preserve, or tweak, and a suitable cosmetic procedure can be a good way for them to achieve that goal without having to go under the knife. With more advanced treatments coming out onto the market each year, there are a lot of options for those who want to achieve a subtle, or not so subtle tweak.

In Sydney right now, the key treatments that I have been getting requests for are as follows.

Anti-Wrinkle

Anti-wrinkle injections are always popular when it comes to aesthetic treatments. They are also a great starting point for men who may be new to treatments, and who haven’t visited a cosmetic doctor before. This is because they are quick when it comes to seeing results and doing the procedure. They are safe, and they are effective when it comes to reducing fine lines. They also work well when it comes to preventing lines and wrinkles to deepen over time.

Aside from treating facial ageing, what some people don’t realise is that anti-wrinkle injections also work wonders for people who frequently suffer from headaches, for those who grind their teeth, and

DR STEPHEN CRIMSTON shares with us his most in-demand treatment for All Saint Clinic’s male clientele.

Dr Stephen Crimston

they can even treat excessive sweating too. It is not uncommon for me to inject someone’s armpits to help them minimise sweating.

Radio-Frequency Microneedling

This is a good treatment for those looking to tighten their skin, and reduce the appearance of scarring (including acne scars), photo ageing, stretch marks, wrinkles and fine lines. It’s also great for improving the texture of the skin.

How it works is that fine electrodes are mechanically inserted into the skin through microneedling technology. The needling is then followed by a discharge of a small amount of radio frequency energy. The radio frequency discharges heat which then stimulates new collagen production, as well as tightens excessive superficial fat for those who hold fat in their jowl or chin (i.e. they have a double chin).

This treatment has been very popular amongst our male patients at All Saint Clinics as it is a very low downtime procedure that is effective and safe in all skin types. It also produces some great results.

PICO Laser

The PICO Laser technology is a non-surgical, non-invasive laser skin treatment that can be used to address the majority of common skin imperfections. This includes pigmentation, tattoo removal, acne scar reduction and even overall skin rejuvenation. Pico is short for Picosecond (1 trillionth of a second) and in this context, that refers to the speed at which the laser pulse is measured. Pico technology is regarded as one of the most advanced laser treatments currently available on the market and its increasing popularity among men can be attributed to its versatility, efficacy, and minimal downtime.

Non-Surgical Rhinoplasty

It’s not uncommon for someone to have issues with the appearance of their nose, however having surgery is painful, expensive and requires a fair amount of downtime. The good news is, that there are Nonsurgical rhinoplasty options now that provide exceptional results. The treatments have proven to be very popular with men seeking to enhance their facial features without the need for invasive surgery.

The nose is the centre point of the face and has an effect on both an individual’s profile and facial symmetry. As an alternative to a surgical rhinoplasty, the non-surgical option is becoming very popular due to the walk-in walk-out immediate results without the downtime typical of surgery. The procedure itself involves the careful placement of specific dermal fillers into the nose in order to correct symmetry and profile. As the field of aesthetic medicine continues to advance, the non-surgical rhinoplasty is expected to remain a sought-after option for men looking to refine their appearance while maintaining a natural look.

Bio-modulator injections

These injections are relatively new to Australia, however they have been used extensively throughout the UK and Europe for many years. The treatment has gained immense popularity among Australian males due to its ability to improve the overall quality of the skin. One of the key benefits of bio-modulating injections is in its hydrating properties, as it stimulates the production of collagen and elastin, leading to a plumper and more youthful complexion. Australian men have embraced this treatment option for its naturallooking results, which enhance their appearance without an artificial or overdone look.

Outside of the above, a few other treatments that are on the rise include laser hair removal, which makes sense and saves guys a lot of time. Men are also taking more pride in their teeth, and more are getting their teeth fixed. Hair implants are also popular, as is looking into getting anti-wrinkle injections and filler to help achieve a stronger jawline.

It is fair to say that there has been a steady increase in the number of men presenting to our clinics each year. The increase in nonsurgical cosmetic medical treatments among men are a testament to the changing social perceptions of aesthetics and skincare. Having done this for many years, I have noted a significant shift in Australian men from a wide demographic who are now much more open to exploring options that allow them to maintain a youthful appearance.

Dr Stephen Crimston is the Medical Director of All-Saint Clinic group, a Medical Advisor for Elle Baché Australia and he has several degrees and post graduate fellowships including MBBS, BScN, FRACGP, FCPCA.

“I have noted a significant shift in Australian men from a wide demographic who are now much more open to exploring options that allow them to maintain a youthful appearance” After

An Unforgettable Experience

KYM COWPER spent a short but delightful stay at qualia Hamilton Island, this is her wellness experience.

After a fabulous 4-day conference with Juv’ae at Hamilton Island, I thought it would be a no-brainer to finish the week with some R&R at the incredible world-renowned qualia Hamilton Island. This luxurious escape nestled in the heart of the Whitsunday Islands offers an exclusive private haven of tranquility and indulgence. With a breathtaking Spa, which feels like you could be in Japan, and yoga sessions, my experience was nothing short of extraordinary.

From the moment I set foot on Hamilton Island, the natural beauty surrounding qualia left me in awe. The resort’s idyllic location offered breathtaking vistas of turquoise waters, lush greenery, pristine beaches, and I must not forget the wallabies, that call Hamilton qualia home. It was a visual feast for the senses, setting the stage for an unforgettable stay.

Upon arrival, I was warmly greeted by the attentive staff, who briefed me on my itinerary, meal times and handed over the buggy keys before directing me to my villa. I must say every detail of my visit was taken care of. Their professionalism, combined with a genuine warmth (and French bubbles) helped to instantly make me feel welcomed and valued.

The accommodations at qualia were a testament to luxury and sophistication. My elegantly designed suite featured a harmonious blend of contemporary aesthetics and tropical charm. The spaciousness and comfort of the room were matched only by the stunning views it provided.

Waking up to the sight of the sun-kissed ocean was an experience that I will cherish forever.

My journey to relaxation and rejuvenation began with indulgent spa treatments at the resort’s exquisite spa facility. The skilled spa manager Nicolette personally crafted my experience, starting with a soothing body massage that melted away the week that was, and totally targeted my tension. Then, a revitalising facial and divine oil head massage left my skin glowing, each treatment was a blissful escape into pure serenity. The tranquil ambiance of the spa, combined with the expert touch of the therapists, ensured a truly transformative experience.

In addition to the spa treatments, I had the pleasure of participating in rejuvenating morning yoga sessions at qualia. The yoga classes are held at the spa, adding a peaceful stunning natural surroundings as a backdrop as they offered a perfect blend of mindfulness and physical well-being. Guided by experienced instructors, I found myself immersed in a state of inner peace and balance and ready for a delicious breakfast of Eggs benedict and fruit before a ‘hectic day’ by the spectacular Pebble Beach ocean side infinity pool.

Beyond the spa and yoga experiences, qualia offered a myriad of activities and amenities to explore. Whether it was strolling along the pristine beaches, snorkelling in the vibrant coral reefs, or simply unwinding by the infinity pool, there was always something to captivate and delight. The attentive concierge team was instrumental in curating a personalised itinerary, ensuring that every moment was filled with joy and discovery.

To complement the immersive experience, the culinary offerings at qualia were nothing short of exceptional. From fine dining to casual beachfront experiences, the resort’s restaurants showcased a symphony of flavours and culinary artistry. Each dish was thoughtfully prepared, using the finest local ingredients, and served with impeccable attention to detail. The attentive service and breathtaking views added an extra layer of enjoyment to every meal.

In conclusion, my media visit to qualia Hamilton Island surpassed all expectations. The combination of luxurious accommodations, revitalising spa treatments, invigorating yoga sessions, and the mesmerising beauty of the surroundings created an unforgettable experience. Whether you seek relaxation, adventure, or a harmonious blend of both, qualia is the epitome of an idyllic retreat. I wholeheartedly recommend it to anyone seeking a truly immersive and blissful escape. Where 24 hours is simply not enough. qualia.com.au

WA’s Largest Spa Is About To Be Built

Tawarri Hot Springs is set to be our next must-visit wellness destination.

Set to become Western Australia’s largest spa facility and the first of its kind in the state, Tawarri Hot Springs has received Western Australian Planning Commission (WAPC) approval to deliver an immersive bathing and wellness centre in Dalkeith. Designed by Plus Architecture for long-term Dalkeith residents Kathryn Gunn and Barry Jones, the development will bring to life a vision for world-class geothermally powered hot springs facilities accessible for community members and visitors of all ages and abilities. The facility will be built to a 6-Star Green Star rating and support hundreds of new local jobs from construction through to operation, while investing more than $25 million into the WA economy.

Tawarri Hot Springs will cater for up to 220 guests at a time and up to 500 daily and is located approximately 10 minutes from Perth’s CBD. Located across a 5,539m2 site, which formerly housed the historic Dalkeith Hot Pool and old Tawarri Reception Centre, the wellness complex will offer more than 25 different thermal bathing experiences, as well as saunas, hammams, and a Vichy shower, and will feature a restaurant, rooftop bar, café, and day spa.

Nestled against the Swan River, Tawarri Hot Springs’ architecture emphasises the site’s natural

beauty through an interplay of natural materials and surface textures, seamlessly integrating landscape with a series of orthogonal pavilions that celebrate and complement the surrounds.

The European-inspired facilities feature both bright open bathing spaces and atmospheric cave-like meditation areas as part of the rejuvenation journey. Visual screens and strategically-designed spaces offer privacy when desired, while public bathing pools and relaxation spaces are communally accessible in open areas where guests can meet and interact.

Applying its award-winning expertise in immersive design to this project, Plus Architecture’s design thoughtfully plays between internal and external spaces, as part of a holistic wellness journey that considers all aspects of the end user’s experience with inclusivity as a core underlying concept. Plus Architecture Perth Director and project lead Patric Przeradzki said the immersive, oasis-like design of Tawarri Hot Springs encourages an idea of discovery, emphasising narrative over aesthetics.

“With the recent global rise in wellness culture, designing ‘just a pool’ is no longer enough –considering the entire experience of the user is central to creating memorable spa experiences,” Przeradzki said.

Plus Architecture Perth Director Patric Przeradzki

“Over the past few years, we’ve seen an increased awareness of how buildings impact our health and wellbeing. A decade ago, there was little consideration given to wellness in our built environment, but it’s exciting to now see the majority of projects across all sectors – including universities, airports, and residential developments -–incorporating wellness real estate principles.

What is wellness architecture?

There’s a growing body of research exploring how the design of buildings can influence our health, and I think the next stage is to move beyond single parameters like temperature and ventilation to take a more holistic approach to wellness in design.

“When it comes to designing healthy buildings, we need to take into consideration every aspect of the human experience in a space. This goes beyond physical health and means designing spaces that are inclusive of neurodiverse needs, and understanding how acoustics and stimuli within a building can affect anxiety and stress. This humancentred approach is at the very heart of our design of Tawarri Hot Springs. We’ve honed in on a comprehensive wellness journey that prioritises the emotional as well as the physical experience, through a rich research-led design approach. The architecture is strongly grounded in the landscape and gives equal attention to the moments in between bathing – relaxation, socialising, dining – guided by an overall core principle of inclusivity that ensures the experience is accessible to everyone, regardless of age or ability.”

Przeradzki and the Plus Architecture team undertook a rigorous, research-led design approach – including observing new wellness technologies across spas in France and Italy – in seeking to bring the ingenuity of a European spa experience to Australia.

“Our research enabled us to understand how these wellness destinations serve both the individual and the community. People use these places to relax in the spa, but they also want to explore the space, take photos, and socialise. It was therefore also important to give equal attention to the moments that exist between the ‘spa’ experiences such as dining and leisure time,” says Przeradzki.

“With Tawarri Hot Springs, our overall vision was to bring the ingenuity of the world-class European spa experience to Australia. As part of an intensive research process, we visited ten leading facilities in Italy, France, Scandinavia and the UK to understand what makes these spaces really successful, and importantly how we can apply these

principles in Australia while ensuring that the design is tailored to the needs of the local community.

“One of the things we discovered was that European spas are about so much more than just the bathing or sauna itself – they provide holistic wellness services that seamlessly blend traditional wellness services with hospitality, beauty, relaxation and fitness. This all-inclusive, experience-driven approach to design is a core underlying principle for Tawarri Hot Springs.

“Importantly, we understood that a successful wellness and spa destination is a sum of its working parts: technicians, cleaners, engineers, maintenance, and so much more. There’s a tremendous amount of operations work that goes into presenting an immaculate wellness experience, which is why we’ve collaborated with leading experts, like water and spa consultants Barr + Wray,  to ensure Tawarri’s design supports both visitors and staff in all aspects of its operation.”

An attractive tourism prospect that is set to revitalise Dalkeith and the surrounding region, Tawarri Hot Springs has already generated widespread enthusiasm across the Perth community.

Owner Kathryn Gunn said Tawarri Hot Springs had been designated a ‘Strategic Tourism Attraction’ by the Department of Jobs, Tourism, Science and Innovation and would boost Perth’s global reputation as a must- visit destination.

“While we expect to attract visitors from interstate and overseas, the Tawarri Hot Springs has been designed for and by the people of Western Australia and Dalkeith – using local materials and stories to deliver a peaceful and sustainable wellness destination for the suburb we’re proud to call home,” she said.

“There’s nothing like it in WA which is why we are so excited to be working with our community to deliver the project.”

Construction on Tawarri Hot Springs is slated to commence in the latter half of 2023.

The First Two Years Of A Wellness Studio

When Bionik opened in Surry Hills two years ago, it was a new concept. We caught up with Founder SAM LEHAIN to hear how his business has evolved since then.

Sam, what have the first two years of Bionik been like?

Education regarding our therapies and creating brand awareness was the biggest challenge. We have put a lot of effort into education. People know what a sauna is, but most have no idea what health benefits are associated with an infrared sauna for instance. Or how oxygen therapy using our hyperbaric chamber can speed up recovery by 25% after surgery.

The biggest surprise was finding the right staff. We created a beautiful brand and a welcoming space but because we offer treatments that cover a broad-spectrum regarding recovery, and we want to provide top-quality hospitality for our clients, we need wellrounded staff, which we have now sorted and are very content with.

The wellness industry is booming, do you feel people are happy to spend money on their own well-being now more so than a couple of years ago?

Most definitely. We live in an information society, and we are now more aware of health and longevity than ever before. We are slowly stepping away from harmful habits and focusing our spending powers on improving our well-being.

What are your most popular treatments or memberships?

Our infrared saunas are the most popular for general health and wellbeing. But our hyperbaric chambers are number one when clients are treating an illness or need to recover from injuries.

You’ve opened a second space in Rose Bay, what made you choose that particular location? There wasn’t much available around there, so it only made sense to look for a location in that area. Also, I reside in the area and wanted to provide something great for the community.

Was there something you learned from your Surry Hills location that you changed in Rose Bay?

Yes, floor space and layout. What space is required for each treatment room. And what is the optimum layout for clients to utilise the space.

Any plans for more locations?

Yes, we are actively searching for our next location. In the last two years, we have optimised our processes and found out which treatments work best and why. Now is the right time to expand and offer our services elsewhere.

Where do you think the wellness industry is heading?

Science is always evolving and there are always innovations in technology. There has been exponential growth within various fields of electronics and major discoveries are happening in the fields of health, well-being, recovery, and longevity. So, I think there are very exciting times ahead and we will make sure to offer innovative services when it comes to science-based wellness. bionikwellness.com.au

Sensational Skin Serums

Waterlily Launches 7

Professionally-Exclusive Facials

The lines between beauty and health are now blurring. We have moved from an era of clean beauty to the age of biotech beauty where science is now king. Consumers are recognising that clean doesn’t give us the whole story. They are demanding science backed evidential skincare.

Long term preventative beauty and wellness rituals are now the priority, with more than 50% of consumers defining beauty as “looking healthy”. There is more mindfulness around the effects of beauty, with a sustainability drive around accountability for the environment along with a growing awareness of the social impact of skincare. This is being witnessed in the spa and clinic space where brands are reimagining their offerings and consumers are driving demand.

One such brand who is continually evolving and conceiving new ways to work is WATERLILY. The launch of their new range of Performance Facials, SPA PROFESSIONALS, is a reimagining of their professional offerings in a menu of seven highly curated professionally-exclusive facial treatments.

Formulated by Founder & Formulator, Michelle Reeve, SPA PROFESSIONALS reflects the advent of global trends and is a culmination and evolution of their ongoing sustainable, transparent and authentic formulations. Working with leading industry partners, she has built on the botanical and nutrient rich heritage of the sensory rituals the brand is renowned for to further intensify and elevate results.

The result is a revolutionary set of performance skin rituals harnessing the power of next-gen innovations infused in bio-tech food grade nutraceutical actives along with clinically trialled cosmeceuticals synergised with bio-identical actives in clinical concentrations. Each professional product is formulated, developed and tested in their Botanical Laboratory at the Brisbane Headquarters. From there, products are lovingly brought to life using artisanal crafting highlighting their botanical commitment to ‘slow skincare’.

The treatments capture the essence of the spa ritual layered with opulent textures, aromatic touch points, pure aromatherapy and the hypnotic application translating each step of the spa facial into an indulgence of deep relaxation. So what sets these treatments apart?

Nutraceutical Liposomal Actives

Working with nutraceutical industry partners, the line encompasses a range of TGA approved food grade liposomal active ingredients including vitamins and antioxidants to ensure enhanced stability and advanced absorption. These nutraceutical actives include liposomal hyaluronic acid, Vitamin D, Nicotine Riboside (the precursor to NAD+), Vitamin B12, Collagen and Vitamin C.

Cutting Edge Actives

Hero ingredients culminate in a sensorial ritual which not only induces deep relaxation to target stress and inflammation but harnesses active cosmeceuticals in clinically trialled concentrations. The advanced actives have been scientifically tested to treat signs of ageing including firmness and elasticity, pigmentation and tone, texture and wrinkles while promoting hydration, vitality and luminosity. These hero performers include rare Swiss apple and acai stem cells, retinoids (the new active and non-sensitising form of Vitamin A), smart peptides, stabilised L-Ascorbic Acid, alpha-arbutin and MSH amino acids. Naturopathic food grade actives include trans-resveratrol for firmness and skin brilliance, astaxanthin to neutralise UV damage and new to the market PEA (palmitoylethanolamide) for inflammation, immune function and skin repair.

IV Skin Infusions

Using an osmotic delivery system, each facial offers a unique Hyaluronic Acid IV Skin Infusion in place of the toner. This quenching skin drink features the hero actives of the treatment dispensed in fermented botanicals along with 45 essential minerals and trace elements to support a healthy biome while osmotically activating transdermal absorption through each step of the Performance Spa Facial.

Activated Massage Mediums

With over 30 active ingredients each spa facial focuses on a high performance massage medium with intense concentrations of cosmeceutical actives, naturopathic food grade nutrients, antioxidants and anti-ageing vitamins in an omega rich emulsion with liposomal Vitamin D to activate transdermal penetration. This revolutionary formulation is left on the skin and infused with a performance masque to activate the benefits.

Increased Personalisation

With innovative cleansers, exfoliants and finishing masques offering advanced glycolic, enzymatic and thermal and cryogenic treatments, the facials deliver the opportunity of enhanced customisation to tailor each experience to your guest’s skin journey. Bespoke skin treatments also encourage business performance, with a range of enhancements, upgrades and incentives to drive profitability along with seasonal campaigns and promotions.

For more information, visit waterlilyskinbodyspa.com.au

Biotech beauty is the new trend that might just become a movement.

Collagen Made Easy

Vida Glow have reinvented and simplified the way your clients consume their daily collagen.

Taking a daily collagen supplement has become routine for most wellnesssavvy clients, so offering a collagen supplement in your clinic to support your clients’ skin, hair, and nail health is a no-brainer. The collagen category alone is expected to grow to over $6.5 billion by 2025. Leaders in science-first ingestible beauty and wellness, Vida Glow first disrupted the market with the launch of their internationally renowned and clinically proven Natural Marine Collagen. A collagen peptide supplement that stimulates collagen production for visible results in weeks.

With a commitment to efficacy and innovation, the brand is launching their latest break-through: Collagen Liquid Advance. This cutting-edge product revolutionises the way busy and active lives experience collagen, providing a convenient and efficient solution for glowing skin.

Collagen Liquid Advance is a concentrated, bioavailable liquid formula with double the dosage of Natural Marine Collagen and a potent boost of antioxidants and vitamin C to enhance collagen synthesis. Made for the fast-paced lifestyles of today’s beauty consumer, Collagen Liquid Advance comes in a ready-to-supplement liquid sachet that smooths wrinkles and fine lines, improves skin elasticity, hydrates and plumps skin on-the-go. Due to its low molecular weight, Vida Glow’s hydrolysed collagen liquid peptide elixir is highly bioavailable. Put simply, the body can effectively absorb the collagen and put it to tangible use.

“This really is that next step in collagen innovation. We’re constantly looking for ways to increase efficiency and efficacy in our consumers beauty routines - delivering tangible results across hair, skin and nails without the excess work. Collagen Liquid Advance empowers our customers to seamlessly uphold their beauty regimen, even amidst the most demanding schedules,” says Vida Glow Founder, Anna Lahey.

Collagen Liquid Advance is a berry, honey-like elixir formulated with 5g of Vida Glow’s global #1 Natural Marine Collagen, Ascorbic Acid and the brand’s signature antioxidant complex B-Blend. This powerful synergy ensures optimum, clinically proven results for glowing, youthful-looking skin in just one daily sachet. For stockist enquiries, contact madyson.chippendale@vidaglow.com

“We were so excited to be stocking Vida Glow’s Liquid Collagen Advance, and our clients are absolutely loving it! With benefits of firming the skin and smoothing fine lines it fits well within our ethos of treating holistically, it has become a favourite addition to their beauty regimens.

As a brand at the forefront of innovation, we take pride in partnering with Vida Glow and trust in their products.”

– Amy Hembrow, Co-Founder SSKIN

The Power of Heat

This collaboration focuses on the benefits of heat therapy

Lymphatic Drainage has (re)gained a lot of popularity in recent years, mainly due to celebrities, such as Elle McPherson raving about the treatment and showing before and after photos of the instantaneous slimming effect a good lymphatic massage can have.

Brisbane based KAILO Medispa is taking lymphatic drainage to the next level by introducing a new collaboration with Bondi born wellness brand Heat Healer, and its products including Body Belt, Gua Sha Stone Body Paddle, and infrared sauna blanket. The two sixty-minute treatments, combine heat therapy with lymphatic drainage massage to promote overall wellbeing, with a focus on relaxation, detoxification and calming the mind.

The new Lymphatic Drainage Massage is a gentle, non-invasive technique that gently restores the lymphatic system and boosts the immune system. The effects of the lymphatic drainage massage are first accelerated via Heat Healer’s Body Belt. Infrared Heat, PEMF (Pulsed Electromagnetic Field) and Red Light Therapy offer a first-of-its-kind experience to relieve aches and pains, reduce inflammation and relax the body and mind.

The innovative Body Belt distributes infrared heat among 44 pockets filled with Jade, Tourmaline, Clear Quartz, Amber, Amethyst crystals, and Negative-Ion product clay beads. The Heat Healer Body Belt targets areas of the body that need soothing from back pain, post-workout recovery, and more.

Simultaneously, a Gua Sha Treatment to the legs and arms using the Heat Healer Gua Sha Stone Body Paddle will help to move excess lymph and fluid out of tissues and back into the lymphatic vessels. This technique has the ability to gently increase blood flow and reduce fluid retention. The treatment journey finishes with a relaxing manual lymphatic drainage massage on the abdominals and face.

“The entire treatment will take 60-90 minutes but is extremely efficient because of the accelerating effect of heat – you can expect to feel de-puffed, debloated and de-stressed, and you’ll leave refreshed and relaxed,” says Heat Healer Founder Lauren Dovey.

“The lymphatic system maintains fluid levels in our body by removing fluids that leak out of our blood vessels. It also plays an important role in our immune response, protecting us from infection and disease. Lymphatic drainage helps encourage movement of the lymph fluids around the body, and heat therapy helps to dilate blood vessels and improve circulation, which in turn enhances lymphatic flow – so these processes essentially enhance one another! By combining the two techniques we can accelerate the body’s natural detoxification process, assisting with the removal of toxins, reduction of inflammation, and flushing out excess fluid,” she explains.

The Infrared Sauna Blanket is used before a 30-minute massage

The Body Belt distributes infrared heat via pockets filled with gem stones

The Gua Sha Stone Body Paddle helps to move excess lymph and fluid out of tissues

The Rise Of Laser Brow Tattoo Removal

The number of women wanting to remove their microblading brow tattoo is soaring. Amy Jean now offers laser tattoo lightening and removal with Aussie Medi Tech’s Quanta System Discovery Pico, and we put it to the test.

Brow tattoos, also known as microblading or semipermanent makeup, have been a game-changer for those seeking fuller, more defined eyebrows – a trend that has ruled the last 10 years. The bigger and bushier, the better (think Cara Delevingne), which is why thousands of women went under the knife, aka blade, to have pigment deposited just below the skin’s surface, creating a stunning illusion of natural-looking brows – if done well. If you’re in the right hands of a skilful brow artists, it’s a fabulous solution for people with sparse or overplucked eyebrows who want to wake up every day with perfectly sculpted arches.

But sometimes, what we think is a great idea at the time might not age as gracefully as we’d hoped. That’s where laser brow tattoo removal comes in. As the popularity of brow tattoos has soared, so has the demand for their removal. And thanks to advancements in laser technology, the process has become more accessible and less painful than ever before.

There are many reasons why individuals choose to have their brow tattoos removed. Sometimes, the shape or colour doesn’t turn out as expected, leaving the person feeling self-conscious about their brows. Others simply change their mind or want to try a different brow trend. With the option of laser brow tattoo lightening or removal, they can easily hit the reset button and start anew.

Australia’s leading brow artists, Amy Jean, has been sculpting her patients’ brows for almost two decades, and operates five luxury salons nationally, employing over 30 highly trained brow artists. Her services include tinting, waxing, tweezing, laminating, and, as of June this year, brow tattoo lightening and removal.

While tattoo removal in general has been popular for many years, Amy Jean recognised there was a void in the market surrounding high quality laser treatments dedicated to brows. “I noticed picosecond laser tattoo removal technology wasn’t yet being utilised by brow experts who are dedicated to the craft” Amy Jean says.

Why Amy Jean Chose The Quanta System Discovery Pico

When it came to choosing the right device, Amy Jean partnered with Aussie Medi Tech and Quanta System. She chose the Quanta System Discovery Pico for her brow tattoo removal treatments, and has since done extensive

training with Australian distributor Aussie Medi Tech to offer safe, fast treatments and excellent results.

The Quanta System Discovery Pico offers multiple wavelengths in order to remove a wide range of pigment undertones that can be specifically targeted, including red, green, blue, and black, allowing for precise and accurate

Brow artist Amy Jean chose to partner with Aussie Medi Tech

shattering of the specific unwanted pigment tones. The Nd:YAG 1064nm wavelength is effective on black, dark blue, and dark brown tattoo inks, whereas the FD Nd:YAG 532nm wavelength targets red, orange, yellow, brown, and purple tattoo inks.

Using Picosecond pulses, the Discovery Pico guarantees the most powerful and pure photo-acoustic effect, which is very efficient even on the smallest ink particles and skin pigmentations. The Q-Switched Nanosecond pulses are useful, especially in the very first tattoo removal sessions to effectively hit big tattoo ink clusters.

It is important to note that the laser leaves any surrounding tissue and hair unharmed as it purely targets the pigment of the tattoo ink.

Superior Skin Healing

The Discovery Pico also comes with a fractional hand piece, which Amy Jean uses directly post-laser removal to stimulate collagen production and enhance the skin’s healing. The fractional skin stimulation has a multi-level effect on the skin, which allows the creation of LIOBS in the upper dermis. There is no downtime after the tattoo laser removal and fractional laser, other than a little bit of redness, which subsides quickly.

We Tried Amy Jean’s Laser

Tattoo Lightening

Managing Editor

NADINE DILONG shares her experience.

After having my brows microbladed over two years ago, I was ready to go back to my natural brows, not least because the colour of the tattoo had turned a bit grey in recent months. It wasn’t apparent to any of my friends, but I didn’t like the look anymore, leaving me with the only option of having them removed by laser.

Brow lightening has become a huge trend, Amy Jean tells me during my appointment with her. A lot of her clients that come to see her for laser tattoo removal just want their old tattoo lightened, so that they can have a fresh tattoo on top, or to simply create a more subtle, more natural looking brow. In my case, I want the tattoo completely gone, which is why I need two sessions. Thankfully, there isn’t that much pigment left in my brow tattoo, making a third session unnecessary, however, some patients may need more than two sessions to achieve the desired result.

Numbing cream is applied to my brows 30 minutes before the actual treatment for maximum comfort, and after a chat with AJ, I hop on the treatment bed, put on some safety goggles, and hear the laser being turned on. AJ assures me it won’t hurt, and does a test patch to get me used to the sensation. Indeed, it doesn’t hurt at all, but feels like a rubber band being snapped onto the skin – you can’t help but flinch a little, but it’s not painful. “Wow, it’s gone!” says AJ after the first zap, and I can’t wait to see the result. She continues to glide the laser over my two brows and is done in less than five minutes. My brows feel slightly warm, but that’s it, no discomfort whatsoever. AJ explains that she will help my skin heal by using the fractional handpiece of the Discovery Pico on my brows, which stimulates collagen production. This also only takes about one minute, and we’re done.

She hands me a mirror, and I can’t believe how much of the pigment is gone. I am left with very faint light brown tattoo strokes, and my brow hairs and surrounding skin are unharmed. “Magic!” I say, as we walk back to the consultation room where AJ applies some soothing Aloe Gel to my brows and picks the right colour of brow pencil for me, which I will be able to use the next day. The post-treatment instructions are simple: Keep the brows clean and moisturised with the Aloe Gel that is provided for about five days. Makeup is allowed from the day after the treatment, and I can have my brows tinted and shaped a week later, which is what I do, and the transformation is huge!

I go in four weeks later for my second and last laser tattoo removal treatment, which shatters the very small amount of pigment that is left from my old microblading tattoo, and walk out as a different browpersona. Bye bye, brow tattoo; hello, natural brows.

The Discovery Pico can treat all kinds of ink colours and leaves the surrounding hair and tissue unharmed

How This Device Uses Bracelets To Deliver Thermal Energy For Skin Rejuvenation

TECAR Therapy takes existing beneficial electrotherapies to the next level.

Technology proceeds to evolve constantly for the body’s innate rejuvenation and healing abilities.

Among the existing innovations such as Laser or IPL, an innovation garnering significant attention is known as TECAR Therapy. TECAR, short for Transfer of Energy, uses Radio Frequency (RF) electromagnetic waves and electro-therapy current to offer an array of possibilities in skin rejuvenation treatments.

TECAR Therapy (distributed in Australia by Costec) combines the power of Radio Frequency (RF) and Electro-therapy current to stimulate the body’s natural processes of rejuvenation and healing. The RF component generates high-frequency acoustic vibrations, ranging from medium frequencies of 300KHz to high frequency RF of 1 MHz. It’s worth noting that the depth of action increases with lower frequencies, allowing for targeted treatment of deeper tissues. This process stimulates circulation, enhances oxygen supply to cells, and activates the lymphatic system, effectively draining unwanted fluid and reducing puffiness.

One of the remarkable effects of TECAR Therapy is its ability to stimulate cell proliferation. By increasing cell permeability, TECAR Therapy enhances collagen and elastin production, leading to improved skin texture and reduced wrinkles. The treatment also involves generating temperatures above 43 degrees, which stimulates fibroblast recruitment and increases collagen production. These histopathological cell changes become visible within seven days and continue to improve for up to 21 days, yielding long-lasting results.

The Science Behind the Technology:

TECAR Therapy employs two active electrodes, known as Capacitive Energy Transfer (CET) and Resistive Energy Transfer (RET), along with a return plate to complete the current flow. CET targets the superficial layers of the skin and soft tissues with high water content, while RET focuses on deeper tissues with less water content and higher resistance, such as bones, tendons, and cartilage. This dual-action approach ensures comprehensive and effective treatment for various aesthetic concerns.

There are two main models of the TECAR device, the Winback 1S, which uses the Capacitive and Resistive handpieces. The next model up, Winback 3SE Pro, comes with both the Capacitive and Resistive handpieces, alongside Tripolar and Bracelet attachments which all fit into the supporting trolley for ease of use.

The strategic positioning of the active and passive electrodes on the patient’s body plays a crucial role in determining the pathway and strength of the heat treatment. This allows professionals to customise the therapy based on the unique needs and concerns of each client, ensuring optimal results.

Benefits of Facial Applications:

When applied to the face, TECAR Therapy produces remarkable outcomes, including refined skin texture, a brighter and more even complexion, lifted facial contours, and reduced wrinkles and double chin. Moreover, TECAR Therapy aids in reducing fluid retention, providing a clearer and smoother appearance.

Benefits of Body Applications:

For body treatments, TECAR Therapy promotes firmer skin, reduces swelling caused by inflammation, and accelerates the healing process of injured tissues. This versatility makes TECAR Therapy a highly soughtafter solution for a range of concerns, including lymphatic drainage, cellulite reduction, skin tightening, stretch marks, and body detoxification.

TECAR is also used widely in physical therapy for:

• Bruises and sprains

• Post-surgery rehabilitation

• Muscle and tendon disorders

• Spine and peripheral joint disorders

• Scar tissue

• Vascular, lymphatic & neurological system disorders

• Pelvic floor rehabilitation

• Acute and chronic pain

For more information, visit costec.com.au

1.8 GW Picosecond Laser

Four Emission Modes

Three Wavelengths (1064, 532 & 694 nm)

Two Lasers (Nd:YAG & Ruby) in 1 Device

Four Emission Modes

Picosecond

Q-Switched

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Photo-Thermal

Multiple Indications

 Pigmentation

 Skin Lightening

 Nail Fungus

 Multicoloured Tattoo Removal

 Acne and Scar Treatments

 Skin Rejuvenation and Resurfacing

No-Consumable Dye Handpieces for Maximum ROI

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Acne Scars - Courtesy Celina Chuang MD

Pigmented Lesions - Courtesy Paolo Sbano MD

Superior Results With The Morpheus8 3D

InMode’s latest innovation takes body treatments to the next level. DR GEORGE CALFAS explains how.

Dr Calfas, why do you think Morpheus8 has been so successful globally? How does it compare to other RF microneedling technologies out there?

Morpheus8 is a true advance in RF application, offering better treatment options to both practitioners and patients for achieving some serious results. To call it an RF Microneedling device does not depict it correctly. Microneedling devices generally penetrate only a short distance into the upper dermis making the RF essentially a superficially applied energy, which results in limited benefits. For serious results you need to get enough energy to trigger remodelling changes deep into the subdermal layers where your target network of supporting fibres are.

This is a critical difference because great results come from applying the correct energy levels to contract the existing supporting fibrous network and to create a new and better network to lift and tighten the skin. The computerised programmable needle depths and energy levels of the Morpheus8 will enable you to do this, where normal RF microneedling devices just cannot achieve it. With serious results, of course, comes a reputation, so it is no surprise that Morpheus8 has become so sought after the world over.

There’s a new handpiece, the Morpheus8 3D Body; please tell us about this innovation and why it’s superior.

The Morpheus8 3D for the body is bigger, deeper and faster than its brother Morpheus8 handpieces, but with increasing size come other considerations, and in particular the ability to apply all that pulse energy equally and evenly throughout the entire large treatment spot area. Some parts inevitably will receive more energy than other parts which is not ideal. InMode ingenuity has overcome that by applying that energy as a triple pulse, the first is to the central zone, the second in the mid-zone and the third is to the outer zone of the treatment spot, that way the entire treatment spot area can be guaranteed the correct and even amount of energy.

What kind of results do you see with the new applicator that maybe weren’t possible before?

This novel approach to applying the energy evenly and smoothly gives more reliable and predictable results, making even greater energy levels both possible and safe. Naturally, this translates to even further improvement in the already exceptional outcomes.

Is it easy to operate the Morpheus8 3D on the body?

and what kind of

can you treat?

concerns

We often think of the face when talking about microneedling; how does it work on the body

Many only think of the face in terms of rejuvenation, however, there are many issues on the body and limbs that warrant attention as well. Skin is skin, and the principles of Morpheus8 are the same regardless what area you treat, but with some qualifications of course. The face has a finer and thinner skin and has better healing capacity and is more ‘forgiving’ to inexpertly applied energies. Off the face, the skin is thicker and needle penetration is therefore deeper (up to 4mm on the face, and 7mm on the body), and the application of the energy has to be more precise.

Morpheus8 Body by InMode has been further researched and refined culminating in the newest advance, the Morpheus8 3D for even more precise energy application. Most concerns on the body can be readily addressed with this technology, from subdermal fat reduction, skin tightening and rejuvenation, sun damage effects, and the reduction of skin lines and sagging.

Yes, very easy, particularly with InMode’s extensive training and support. If you have operated any of the Morpheus8 handpieces, then the 3D is very similar. For the beginner, the intuitive touch screen makes navigation very simple.

How do you minimise discomfort for your patients during treatment?

For most treatments, the application of a strong anaesthetic cream beforehand is all that is required. For more intense treatments, anaesthetic injections will be required, possibly combined with some happy gas, rendering the treatment completely painless.

In a nutshell, why should practitioners who have the Morpheus8 Body get the new 3D handpiece?

The Morpheus8 Body is a great instrument with great results, but the technical advances in the 3D device takes that to an even higher level. The Morpheus8 3D is my personal preference.

The new Morpheus8 3D Body handpiece applies energy as a triple pulse

What range of treatments do you offer in your Sydney clinic?

The focal point in my business is: “skin health without the need for injectables”.

All treatments that I offer at Skin By Sarah Hudson are based around the restoring of natural, healthy and youthful skin through the use of cutting-edge, sciencebased technology, with the underlying objective being skin rejuvenation and anti-ageing. Our foundation services are: Skin needling, Laser skin toning, LED, Intense Pulsed Light (IPL), and RF Skin Needling.

We are excited to announce our latest addition in technology being the introduction of the recently launched triLift by Lumenis. This leading technology ensures that we can provide a full service to our clients by improving facial structure through dynamic muscle

Why I Introduced triLift Into My Clinic

Skin by Sarah Hudson Founder and industry skin expert

SARAH HUDSON tells us how triLift has taken her business to the next level.

stimulation (DMSt), RF technology for wrinkle reduction and RF microneedling, which improves skin smoothness and texture. This now comprises our full-service facial rejuvenating offering to clients.

What is your approach to client care? How does your approach differ between clients?

Personalisation is key. This is easy to say and hard to do. I am renowned for developing and implementing the latest technologies and techniques that are tried, trusted, and complement perfect skin health. I have worked on many of my clients’ skin for over a quarter-century. With the help of tailored and personalised skin programs, I understand how to get the most out of the skin. My personal talent has been to ensure that my clients have enduring natural and youthful skin health over their full life-changing experiences.

This is a VERY different proposition compared to other beauty brands and generic beauty and cosmetic clinics, which to me can often feel somewhat ‘faceless’, and, in some cases, a completely blank experience. My approach is unique: rather than making people feel self-conscious about their skin, my approach has been proven to empower my clients.

“My approach is unique: rather than making people feel self-conscious about their skin, my approach has been proven to empower my clients.”

Why have you decided to add Lumenis’ triLift to your clinic? What attracted you to this device?

I recognised that there was a gap in the services that I provided, which are being sought by my clients. In particular, this was in the area relating to the treatment of skin laxity. I had already seen the benefits of RF technology for skin rejuvenation being offered in my clinic, but until the introduction of triLift, I have not been able to offer a technology solution that was proven to be effective in treating skin laxity and the underlying causes of facial ageing. This is where triLift excels. Another very important consideration was the safety and efficacy of triLift’s technology, which is FDA-approved and TGA-listed.

How does triLift fit within your existing aesthetic offerings?

With the rise in awareness of natural skin-ageing, clients are seeking a holistic alternative to injectables. triLift allows a more natural and long-term approach to improve facial muscle structure by stimulating underlying facial muscles and treating the key components of facial ageing.

Results which show the thickening and strengthening of the dermal layer through regeneration of collagen and elastin, improves the overall texture and feel of the skin. The addition of the latest RF technology and RF microneedling on the one technology platform also means that I can offer clients an advancement in their treatments in each individual triLift session.

How do you find triLift technology to be superior to other anti-ageing technologies?

Through my research, I found that there were many technologies which separately target the components of ageing. triLift is superior in that the one technology platform can target the key components of facial ageing: skin laxity, skin rejuvenation and skin texture all in one treatment. The singular platform offers a variety of treatment options and settings, making it extremely customisable to different areas of the face or body depending on a client’s key concerns.

Could you walk us through your understanding of Dynamic Muscle Stimulation (DMSt) and how it works?

DMSt involves electrical impulses which stimulate nerves under the facial skin. When these nerves are stimulated, muscle fibers contract and expand. This activity leads to increased blood circulation, which in turn brings nutrients and oxygen to the muscle and to the skin. This induces muscle tone, which counteracts the sagging of muscles and increases the levels of collagen and elastin production in the dermis.

Why do you find DMSt to be such an effective technology for facial rejuvenation?

It has been well-documented that DMSt is an effective technology in stimulating muscles in the active parts of the body. The face comprises many underlying muscle structures which until now have only been treatable through surgical procedures. DMSt technology allows the practitioner to

target specific muscle groups of the face and fine-tune a specific treatment safely and effectively, no matter a patients’ Fitzpatrick skin type.

What has been your personal experience with triLift so far? What is the user experience like?

My education in understanding facial ageing through the muscles of the face and being able to improve the underlying muscle structure of the face, is an exciting place for me to be in my career. The multiplicity of settings and adaptability to all skin types, in addition to triLift’s ease of use and ergonomics of the handpieces, makes the user experience a positive and more direct treatment of the client concern.

The ability to offer a treatment that has immediate results with no downtime is key to my clients and their busy lifestyles. triLift also allows me to introduce separate components such as RF microneedling as a standalone treatment, making the technology both adaptable and versatile in meeting my clients’ needs, often as part of the one treatment session.

For more information, contact infoau@lumenis.com or visit trilift.me/providers

Dermaceutic Celebrates 20th Anniversary

How the French brand became the leader in chemical peels and scientifically proven skincare.

20years ago, in 2002, Nicola Fagiuoli sought out to create a skincare brand that was made by and for dermatologists, backed by science, and supporting the skin’s natural powers. Forward 20 years and Dermaceutic has become France’s number one chemical peel brand, is used by more than 30,000 skin professionals in 80 countries, and over 600 clinics in ANZ alone. The brand’s ethos is ‘Skintelligent Science’, meaning that the products are created by understanding the skin’s natural abilities to heal and regenerate itself and enhancing it through high-grade actives at optimal concentrations. The focus of Dermaceutic has never been trends, but a consistent improvement in line with the latest R&D. In 2022 alone, 31% of the R&D budget was dedicated to clinical testing, proving the brand’s ongoing efforts to bring to market scientifically proven products.

In Australia and New Zealand, Dermaceutic has been distributed by Dermocosmetica since 2013 with over 625,000 cosmeceutical products sold since then, making Australia one of the top 5 markets worldwide for Dermaceutic. Dermocosmetica Founder, George Kypreos, whose background is biochemistry, microbiology, and pharmacology, says he was looking for a skincare brand to raise the bar. George and Nicola’s partnership started when George realised Australian doctors needed a skincare product that would help their patients’ skin heal post-laser treatments. After a a lot of research, he found Dermaceutic’s K Ceutic, which includes anti-inflammatory agents and SPF 50, and which has since become the number one posttreatment cream in Australia and New Zealand.

“Dermaceutic has grown by 40% compared to last year in Australia, and it is one of the premium brands in medical clinics,” George says. “Most brands focus on the epidermal activity, but not many focus on the dermal activity, which is where the magic happens, and which is what Dermaceutic does.”

The brand’s most popular products include K Ceutic, a posttreatment suitable cream that restores, soothes, and protects the skin by delivering essential nutrients with SPF 50; Derma Lift, an eye cream with long-term peptide skin-boosting action to reduce fine lines; Mela Cream, which effectively reduces pigmentation and melasma; Advanced Cleanser, a gentle yet thorough cleanser for all kin types; Foamer 15, a glycolic acid based exfoliating foam; C25, a powerful antioxidant to combat free radical damage; and Tri Vita C30, a 30% Vit C Serum to prevent fine lines and even skin tone.

Besides the at-home products, Dermaceutic has developed a range of professional-only chemical peels, whose results are rivalling those of surgical procedures. Dermaceutic offers safe and effective chemical peels to treat several skin disorders such as acne, pigmented lesions, lentigines, melasma, keratosis as well as the signs of ageing. Dermaceutic’s Milk Peel, which is a ‘red carpet ready’ peel that can be

done as a lunch break treatment, treats premature signs of skin ageing and even out imperfections. There is little to no downtime, making this a very popular peel worldwide. Moreover, in a recent study, 100% of patients showed a reduction in frown line roughness.

There is also a range of doctor-only peels that Dermaceutic offers, such as the Cosmo Peel Forte, which works on the deep layers of the skin, requires some downtime, but can result significant improvements in deeper lines and pigmentation. As the strength of these peels needs a highly qualified and trained practitioner, Dermaceutic and Dermocosmetica place utmost importance on ongoing training with their clients.

Summing up Dermceutic’s success, Nicola says they have an “insatiable curiosity for all sciences related to the skin, a fine understanding of patient care, expertise in formulating peels and cosmeceuticals, rigorously chosen active ingredients of irreproachable quality, precise dosages, and we have integrity in our formulations.” Happy anniversary, Dermaceutic. For more information, visit dermocosmetica.com.au To become an exclusive stockist, contact customerservice@dermocosmetica.com.au

T: +61 (0)3 9354 0898 NZ: 0800 603 906

Dr Alice Rudd tells us how she uses Dermaceutic

“Dermaceutic products are based on science and active ingredients, which is important to me when recommending treatments to patients. At Skindepth Dermatology, we treat a lot of patients with pigmentation. Melasma and sun damage are very commonly seen in our population. We get great results with the mela cream and C25 – even better than hydroquinone sometimes. The Dermaceutic peels for pigment help elevate the results we get with the topical treatment. We also perform cosmetic treatments where the skin barrier is affected, and the K Ceutic and Panthenol Ceutic products help the skin heal faster and better.

Dermaceutic is our most popular range at Skindepth Dermatology. For pigment and post-procedure products, there was a real gap that Dermaceutic filled. It also allows us to have a more active peel range to offer our clients looking for greater results, and the results speak for themselves – our patients are happy”

Dedication and Determination

Award-winning cosmetic nurse, MALINDA MICICH , shares her career highlights, learnings, and advice for other nurses.

My nursing career expands over 33 years and I have loved every single minute of it.

I did my nursing training in Ballarat and was included in the very first intake of nurses to commence studying away from a hospital setting at Aquinas College, which later went on to become Australian Catholic University, ACU. My late grandfather, uncles and dad helped build the university where I completed my three years of training.

After successfully completing the perioperative nursing course at Ballarat Base Hospital, I was approached to work privately for two senior orthopaedic surgeons. I worked in their rooms for four years and it included pre- and post operative patient care, assisting them in theatre doing elective surgery and some trauma work as well.

I moved to Melbourne in 1998, aged 28, and was very fortunate to commence work within the Victorian Plastic Surgery Unit (VPSU), a wonderful institution that trained plastic surgeons to be the best at what they do. A couple years later, I was approached by a plastic surgeon to work privately at his day surgery, which became Windsor Private Hospital. I became the Director of Nursing and I still work there as an evening coordinator after hours providing patient care when I’m not injecting.

Injectable training was once a little different

While working at the plastic surgeons’ rooms, I was fortunate to be sponsored by him to train with Allergan in injectables. There was no charge for the training as you had to be working privately with a plastic surgeon and approved to attend. The training consisted of four hours one evening learning how to do dermal filler, followed by four hours the following week teaching me how to do anti-wrinkle injections – and that was it! Needless to say, 13 years later, I’m still attending training sessions and perfecting what I do.

Years later I was very fortunate to be approached by my BDM at Allergan to apply for a job at an unknown place called Laser Clinics Australia (LCA) as they were expanding into Victoria. As most of you would know, they have since gone on to become the largest injecting chain in the world. I worked with them for five years and was invited to join their medical advisory board representing Victoria, which

Malinda Micich

had meetings that were held in Sydney every three months. I loved my time there, I learnt so much, and I have made many friends Australia-wide that I will keep for life.

I am very fortunate and honoured to have won Injector of the year at the LCA clinics in 2017 and again in 2020, then one month after winning the award in 2020, Covid hit, and my contract was terminated indefinitely. In June 2020, when Melbourne was allowed to reopen and have people return to work in the cosmetic space, I bravely decided to commence working for myself. That was over three years ago and it has been a very positive experience and I’m busier than I’d imagined.

The perks of being self-employed

I thoroughly enjoy working for myself full time six days a week as I am extremely self-motivated. I get to control all the little things that keep me happy so that I can stay focused on doing the best job I can looking after patients. The music, temperature, lighting, stock levels, cleanliness and atmosphere are always perfect.

I am fortunate to be able to work within the Fresh Clinics group of nurses; they’re such a friendly positive group that enables me to do my job well and remain compliant within national standards. I am also a member of AMET, which is a wonderful resource for all cosmetic injectors. My previous experience of having worked closely with most of Melbourne’s senior plastic surgeons, as well as some orthopaedic surgeons, has strongly influenced my every day work practices. I have a solid understanding of keeping my work patient focused as well as understanding the stress of running a business. The highlight of my career was working privately with Dr Brian Mendelson at his Toorak clinic, his attention to detail and drive for perfection to always do the very best you can has been such a great

inspiration to me. My perioperative experience has trained me in infection control and enabled me to plan an entire procedure before I commence it.

Never stop learning

I keep myself educated with developments within the industry by attending every event possible. Networking is such an important part of the job as it is beneficial to be a helpful resource to my patients with evidenced based information. I fortunately reattended the national conference ROAR (sponsored by Venus and Envouge) earlier this year. The teams behind ROAR have graciously provided me the opportunity to be interviewed for this article.

I believe all my patients know that I’ll confidently postpone a procedure if it is not required, if the patient has limited funding, if the patient has medical comorbidities, or if the patient may be travelling overseas within a short period of time. I don’t take a deposit for patient bookings nor charge a cancellation fee as I like to make sure that all my patients feel confident during my consultation that there’s no pressure to proceed with any treatment on the day.

The advice I would give younger nurses starting out within the industry is to keep knocking on all doors if it is a career that you believe you would like to pursue. I view my role of treating patients very seriously, I treat every person individually and I have a philosophy that all of my patients know well: “less is more.”

malindamicich.com

In front of her Glen Iris clinic

Thousands of used anti-wrinkle injection vials

Malinda treats with a ‘less is more’ approach

How I Feel Confident As A Cosmetic Nurse

The decision to become a cosmetic nurse or to open your own clinic in the industry can be an overwhelming one. Thankfully, there are industry bodies and companies that can help along the way. Juv’ae have created a supportive network for cosmetic nurses with decades of experience navigating this field.

We recently caught up with Taylah Ferguson, cosmetic nurse and owner of Glow Aesthetics in Gippsland to find out more about why she decided to join Juv’ae, and why their conference, The Cosmetic Collective, has become a must-attend event for cosmetic nurses.

How long have you been injecting and what made you choose to be a cosmetic nurse?

I’ve been injecting for just over 18 months now and am so glad I made the decision to become a cosmetic nurse. Prior to becoming a cosmetic nurse, I was working as a Registered Nurse in the community and although I did love my job I’d always had an interest in both health and beauty and wanted to combine my two passions. I’d had an anti-wrinkle treatment done myself and loved the results and the confidence it gave me so I decided to become a cosmetic nurse and do the same for others.

How do you maintain the highest level of patient safety?

It’s so important as a cosmetic nurse that I follow all of the health and safety legislations just as I would when working as a Registered Nurse in a hospital setting. People often forget that cosmetic injectables is not a beauty service, but it is a medical procedure. Along with following legislation, it is also important to continue attending workshops, conferences and webinars to stay up to date with the latest changes in our industry. I try to attend some sort of training every six weeks to ensure I am constantly learning to provide the highest level of safety to my patients.

Why did you choose to partner with Juv’ae?

I wanted to work with a company that not only provided all of the training but also provided a Telehealth team, medications and consumables, support, and ongoing

We chatted to TAYLAH FERGUSON, RN, about her partnership with Juv’ae and learnings from this year’s Cosmetic Collective.

Taylah feels confident knowing she has Juv’ae’s support

Cosmetic Nurse Taylah Ferguson (left) at her clinic Glow Aesthetics in Gippsland

training. I found a lot of the courses available were simply ‘just a course’, whereas Juv’ae are a one-stop-shop for everything I could possibly need. I had also heard good things from other nurses about Juv’ae.

How does Juv’ae help you feel confident as a practitioner and business owner?

Working with Juv’ae allows me to work knowing I am doing everything ‘right’ or ‘by the book’. I know I am getting the most up to date training so I can continue providing my patients with the best outcomes. I know that if there is a change in legislation they will be all over it and make me aware of any changes I need to make in my business, and I know if I require assistance, they are just a quick phone call away. Being a practitioner and business owner can be hard but knowing I have Juv’ae’s support makes me feel so much more confident.

What was the highlight of the Juv’ae Cosmetic Collective Conference?

The biggest highlight for me was getting to see all of the nurses and doctors in person that I see so much of through a screen. Getting to engage with other practitioners and hear about their success stories and struggles in the industry was so inspiring. I also really enjoyed all of the live injecting on the main stage. Listening to someone talk about a topic is one thing but actually seeing it for yourself on a real person is so much better!

Why join Juv’ae?

With over 250 nurses in the Juv’ae family, you are in good hands when it comes to establishing and growing your business, with support from clinical training through to business development and marketing. By partnering with Juv’ae, you will be provided with ongoing support, including access to their Telehealth team, product and consumables, business tools and resources ensuring that you are equipped with everything you need on your journey as a Cosmetic Nurse. The team at Juv’ae pride themselves in the personal attention provided to each of their cosmetic nurses, ensuring they receive the highest level of support for a successful career in injectable cosmetic treatments.

Plus, the yearly conference hosted by founders and directors, Melissa Isaia and Nicole Schmid-Sanele, is one of the biggest highlights of our calendars. The 2023 conference, The Cosmetic Collective, was hosted in June in the gorgeous Hamilton Island. The focus was their unique Learn Experience Inject (LEI) style of learning, but the barbecue luau and snorkelling boat cruise was without a doubt the high point.

Whilst a conference held at Hamilton Island might sound like all fun and games, there were over 10 pharmaceutical workshops held by the industry’s best and brightest, providing a unique hands-on learning experience and serious education! Held over three days, The Cosmetic Collective provided a unique opportunity for all levels of injectors, from beginners to advanced, to advance their skills.

The ‘LEI’ peer-to-peer learning is the foundation for The Cosmetic Collective conference, a holistic approach to maximise the nurses education experience. Each of the workshops hosted included coverage of the medicine, dosage, injection points and techniques plus live injecting on a patient for the optimal hands-on learning experience. Melissa and Nicole are proud to have developed the LEI style as they believe it best caters to all styles of learning and provides first hand experience.

“Education is the secret to the success of Juv’ae. Any nurse wanting to join Juv’ae, regardless of their experience in the industry, comes in via an assessment process. After assessing their skills and knowledge, all Juv’ae nurses are provided with a development plan that maps out the procedures they have been signed off to perform. From here, we will offer the nurse ongoing training and learning opportunities to ensure his or her skills and knowledge are always developing,” says Nicole Schmid-Sanele, Director of Nursing. For more information, visit juvae.com.au

“I know I am getting the most up to date training so I can continue providing my patients with the best outcomes.”

Taylah (second from right) with SPA+CLINIC and the Juv’ae team at this year’s Cosmetic Collective

This year’s Cosmetic Collective was held on Hamilton Island

How Viktoria Reeva Academy Aims To Raise The Bar In Aesthetics

How Viktoria can help unlock the secret to building an ethical yet profitable business.

Award Winning Entrepreneur, Global Speaker and Founder

Viktoria Reeva has strived to treat over 6,000 patients from around Australia to become more confident in their physical appearance. Through her passion and personal global training and as Australia’s number 1 awarded Cosmetic Specialist, she created the path to mentor and support cosmetic providers on how to raise industry standards, increase knowledge and create substantial wealth and success.

Based on her existing experience of mentoring and supporting those entering the industry or building their own successes, Viktoria has launched the Viktoria Reeva Academy, designed to support educating aesthetic cosmetic providers and coaching them in how to build substantial wealth and success. We sat down with Viktoria to learn more about what led her to pursue the Viktoria Reeva Academy, and what’s involved in the academy’s training programs.

Based on both your personal and professional experience within this industry, what led you to building Viktoria Reeva Academy?

After being in the industry as a cosmetic injector for over seven years, I saw there was a gap in the market for those needing to run a successful business. At school they teach us how to be good with sales and a good employer but they don’t teach us how to be a successful business owner and how to give our clients what’s best for them. My main goal is to help others to grow out of the money mindset and into the abundance mindset to achieve their lasting positive life changes.

I work to create a whole new mindset; I’m not just teaching you how to make money, this is the wrong mindset to have if

you’re wanting success, I’m wanting to teach abundance and growth. In the aesthetic industry, we focus too much on the sale and not enough on the authenticity of why we do what we do.

I entered the world of aesthetic coaching with the purpose to share my knowledge of running a successful business. I am passionate about bringing an awareness to our inject community and how to bypass any pit falls.

The journey of running a small business is a dynamic and compelling one, filled with peaks of success, valleys of challenges and unexpected turns. Unfortunately, about 80% of small businesses don’t cross the threshold of their first five years. Let me show you how you can be in the successful 20%.

If someone is looking to become a cosmetic injector, what are your top 3 pieces of advice?

• First things first. Are you wanting to become an injector for the money and glamour or are you wanting to help people?

• Secondly, be as well educated as you can in your field. We need to elevate this industry to something better, there are way too many “injectors” out there who have ruined peoples’ lives because they got into the industry for the wrong reasons

• Thirdly, just keep going because effort compounds. Don’t wait for the perfect moment. Expect a miracle. Create and live your life by design not by default. Viktoria is available for speaking, professional mentoring and structured business advice –offering 30 to 45 minutes business discovery calls, as well as face-to-face coaching. To learn more about Viktoria Reeve Academy, visit viktoriareeva.com.au

Viktoria offers mentorships to other aspiring injectors

Words by TANEESA WILLIAMSON

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tissue temperature and increase in local blood circulation resulting in strengthening of facial muscles and reduction of facial wrinkles and rhytids. ARTG 394105 BTL and device®, EMFACE®, EMSCULPT®, EMSCULPT NEO®, EMSELLA®, EMBODY®, EMTONE®, HIFEM®, SYNCHRODE®, EXILIS and device®, VANQUISH and device® and UNISON® are registered trademarks in Australia. Trademarks EMFACE, EMSCULPT, EMSCULPT NEO, EMSELLA, EMBODY, EMTONE and HIFEM are parts of EM™ Family of products. Products, the methods of manufacture or the use may be subject to one or more Australian Patent Registrations or pending applications and one or more Australian Design Registrations. Any unauthorized use is expressly prohibited. © 2023, BTL Group of Companies. All rights reserved. *Data on file. emface.com **The procedure runs independently once applicators are affixed. Clients must not be left unattended during an active treatment.