EVENTS: BEAUTY EXPO

IT’S BEAUTY EXPO TIME!

And there’s a new focus on education.

After a three-year hiatus due to the pandemic, Australia’s largest celebration of all things beauty is officially back. Taking place from 20 August to 21 August 2022 in Sydney, this two-day beauty and aesthetics extravaganza is a must-visit for industry professionals.

Event highlights

The Australian Beauty & Aesthetics Conference will present over 30 sessions of immersive education including the new aesthetics stream. Beauty Expo Event Director, Nina Vidale says:

“We are so very excited to be able to welcome you back to Beauty Expo Australia, where the beauty industry will reunite in the country’s largest celebration of all things beauty in one bumper weekend, 20-21 August.

“Beauty Expo Australia has championed the local beauty scene for almost two decades. Our events and community have helped shape the future of beauty trends, innovations and product offerings in Australia and beyond and in 2022 we introduce the inaugural Australian Beauty & Aesthetics Conference (ABAC). With two days of feature keynote presentations, panel discussions, case studies and educational sessions, mix and match sessions across three simultaneous streams covering: The Business of Beauty Dermal Health & Wellness and our exciting new addition The Art of Aesthetics.”

Education

Expo ticket holders will be able to take advantage of cutting-edge insights from industry leaders while learning about all the latest innovations and skill development opportunities for teams.

Attendees can hear from over 30 industry experts including Maria Thattil (former Miss Universe Australia), Emma Hobson (Dermalogica), Carly Knowles (Belle Pelle Body Clinic), Matt Williams (Professional Beauty Solutions), Jazz Pampling (Brow Artist), Karla McDiarmid (Macquarie Medispa), Fiona Tuck (Vita-sol), Paul Frasca (Sustainable Salons), Gay Wardle (Gay Wardle Education), Nina Gajic (Skin Virtue), Tina Viney (Aesthetic Practitioners Advisory Network), Dr Mariusz Gajewski (Star Cosmetic Medicine), Nancy Abdou (The Dermal & Laser Institute), Sarah Hudson (Skin by Sarah Hudson), and Chiza Westcarr (Glow Skin & Nutrition Founder).

More than 200 leading brands from Australia and overseas will be showcased. Professional beauty brands and products across 32 categories will be featured including Candela, Medik8, Dermalogica, Crown Brushes, Lycon Cosmetics, and many more.

The Business Couch

If you’re wanting to take your business to the next level, you can also book a free half-hour one-on-one consultation with a specialist on the Business Couch. Choose from a lineup of experts in salon management, sales and marketing, plus training and development.

Exhibitor Preview

Discover Natural Beauty With Waterlily – Stand SP02

Since our inception WATERLILY has been true to the core values of creating fresh batched beauty using the freshest and purest of active botanical ingredients and remains an Australian leading professionally exclusive Spa and Wellness brand.

The Sydney Beauty Expo is the ideal space to share our evolution with industry. We have been invited to profile our brand in the ‘Natural Beauty Spotlight’ section dedicated to celebrating the values of Spa Wellness. We are excited to profile not only our innovation in brand offerings but new ways we are supporting our partners including generous gift with purchase campaigns, quarterly cash rebates and many other compelling incentives.

This Expo also falls in line with the launch of our exclusive new Spa and Salon Partner website. A dedicated online platform where stockists can order conveniently, source assets and resources for social media campaigns, access free merchandising, and be part of our online learning centre.

Our Skin Concierge continues to offer responsive real time support while our business development team nurtures our stockists through mentoring programs. Our founder and formulator, Michelle Reeve, has been invited to be part of the Australian Beauty and Aesthetics Conference on the 20th August and will be featured on the panel discussing The Clean Beauty Movement and the Conscious Consumer. We look forward to seeing you there!

Get the best skin of your life with HydraFacial – Stand J109

“Come and see us at the HydraFacial stand at number J109. We will be doing treatments during the entire Beauty Expo, so come along and experience a HydraFacial for yourself,” says the HydraFacial team. HydraFacial uses patented technology combined with nourishing ingredients to deliver instantly noticeable, long-lasting results that you can see and feel; with no downtime! 3 steps, 30 minutes to the best skin of your life!

With over 2 million HydraFacials performed every year – that is one every 12 seconds (!) – come and see for yourself what it is that makes the treatment so special. Choose from a variety of boosters suited to your skin concerns, and let them show you why HydraFacial has become a global phenomenon.

Live demos, cocktails, and much more with Alma Lasers Australia! – Stand H103

Alma Lasers can’t wait to see you at Beauty Expo this year with lots of exciting and fun activations – as they are known for at conferences! There will be Accent Prime and DermaClear live demos, and Alma’s Clinical Applications Specialist, Tara Roberts, and Head of Clinical Affairs, Tiarnna Smith, will feature on an industry panel as part of the Beauty Expo’s Conference Program. The topic ‘A deep dive on combination therapies for skin perfection’ will see Tiarnna and Tara explain different treatment modalities and how to safely combine them.

Alma is also excited to host an exclusive ‘Dare to be Bare’ Cocktail event on the Saturday night as well as sponsor the ABIA awards on the Sunday night of Beauty Expo weekend. Come and say hi at the Alma Lasers Australia stand!

Let there be light – Stand F125

Aesthetic Bureau has earned a reputation as a trusted manufacturer of quality medical aesthetic devices in Australia. As the only ISO 13485:2016 certified Australian manufacturer of IPL and LED devices, they have rigorous quality control and testing protocols adhered to in the production of every device.

This year they’ll be showcasing their latest range of technology with exclusive offers, live demonstrations, and giveaways (including the chance to win a Pearl Xen LED mask worth $4,180), so make sure you visit them at stand F125.