Volume 83 2020
aesthetics • medi • wellness
Gifts That Keep On
OUR BIG WELLNESS CHRISTMAS GIFT GUIDE
Man's Land WHY AREN’T THERE MORE MALE BEAUTY THERAPISTS?
2021 Trend Forecast
WHAT CLIENTS WILL WANT NEXT YEAR
WHY YOU NEED THE RF-MICRONEEDLING DEVICE WITH GOLD-INSULATED TIPS
One Complete Body Sculpting Solution truBody is a complete body sculpting solution to remove fat, rebuild muscle, and renew skin. By pairing the synergistic and complementary truSculpt iD and truSculpt flex technologies, truBody delivers a personalized and comfortable treatment experience with superior results and high patient satisfaction. CONTROLLED ENERGY DELIVERY
• Treat all body and skin types and all fitness levels with no BMI restriction • Increase muscle mass and metabolism while decreasing subcutaneous fat • customisable treatments to enhance body confidence PERSONALIZED EXPERIENCE
• Fully customisable based on patient goals • Treat all body and skin types and all fitness levels with no BMI restriction • Comfortable with no downtime MAXIMUM ROI
• Fast growing market segment • Low cost of consumables • High patient satisfaction • Tap into this exploding $4.9B market
Photos Courtesy of A. Moradzadeh, M.D.
After 4 Weeks
1 truSculpt iD Tx & 4 truSculpt Flex Tx
* Medical Insight Energy-Based Body Shaping and Skin Tightening 8-2019 © 2020, Cutera, Inc. All rights reserved. AP003584 rA
rie a M
ire a l C
TO B E AU T I F Y T H E S I G N S O F AG E I N G PAYOT’s Pro-Age experts blend apothecary know-how and feminine identity.
WHITE FLOWERS COMPLEX - MAGNOLIA & WHITE ORCHIDS + CARCININE Antioxidant and anti-inflammatory properties
ACTIVE INGREDIENTS TO COMPENSATE SKIN DEFICIENCIES Brown Algae & Hyaluronic Acids to combat wrinkles, Wakame extract to firm the skin and sculpt the facial contour and Vitamin C to act on Melanin production and the resulting dark spots.
Th e sk i n re g a i n s c omfo r t
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Significant reduc tion of fine lines and wrinkles *
SUPRÊME JEUNESSE LE SOIN PRO ÂGE : Self-scoring by 22 volunteers, after applying the product twice a day for 56 days.
EXCLUSIVE TO YOUR PAYOT SALON & SPA Call 1300 367 969 or 02 9874 1166 for the location of your nearest Payot Salon & Spa. www.payot.com | join us
A professional clinical brand born form a naturopathic approach to skin where health is at the heart of each formulation. The philosophy focuses on strengthening dermal resilience through nutritionally complex formulations, clean cosmeceuticals and precious botanical actives. The result is a revolutionary age-prooďŹ ng skin solution. An authentic wellness brand delivering real results.
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CELL THERAPY A multi-vitamin infusion boosted with coenzyme Q10, alpha lipoic acid and botanicals to energise skin cells.
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SPA+CLINIC aesthetics • medi • wellness
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I don’t think the world has ever collectively looked forward to a year ending, but in 2020, the sentiment seems to be the same everywhere: Let’s farewell one of the hardest years ever and welcome new beginnings in 2021. But instead of just thinking about the hardship and challenges, let’s focus on the fact that we have overcome them and have ultimately grown as people, both in our professional and personal lives. If someone had told you back in January that you would have to temporarily close your business this year, only treat clients virtually, and forget about all your holiday plans, it would have seemed impossible. But look at you now, you did it. It was tough, but so are you, and I am sure that the learnings from this year have equipped you with a good amount of self-confidence and a can-do attitude you may not have had 12 months ago. For me and my team, one of the biggest challenges this year was to find a way to bring the industry together at our annual BEAUTY & SPA Insiders event despite closed state borders and various COVID restrictions, and so in the last week of October we held a hybrid event with both physical and virtual attendees and speakers, which was a huge success. Talking to some of our readers on the day and hearing how much they appreciate our magazine’s continuous efforts to inform and inspire the aesthetics industry warmed my heart and got me excited for the future and what we can achieve in 2021.
While many things may be uncertain about next year, we asked industry experts to give us their trend forecast for the aesthetics industry; read what they think will be big in 2021 on page 56. And of course, it wouldn’t be our last issue of the year without our annual Christmas gift guide, but this year, we paid particular attention to meaningful gifts that improve our wellbeing. If there is one thing that has become very clear in 2020, it’s the importance of our health, both mental and physical. And so I wish you exactly that for next year: good health, as well as the confidence to know that no matter what 2021 throws at you, you will get through it. Thank you for your ongoing support.
Nadine Dilong Editor NDILONG@INTERMEDIA.COM.AU
www.facebook.com/spaclinicmagazine twitter.com/spaandclinic www.instagram.com/spaandclinic www.linkedin.com/company/spaclinic
COVER STORIES 38 54 56 72
Viva Vivace! No Man’s Land 2021 Trend Forecast Wellness Christmas Gift Guide
38 54 WELLNESS 44 The State Of Wellness
A new global survey tells us what people expect from wellness facilities
EVENTS 14 2021 Event And Conference Calendar Dates to mark in your diary
16 Hybrid Success
47 More Than Skin Deep
Choosing your words wisely with clients is more important than you may think
See what went down at BEAUTY & SPA Insiders 2020
ICONS OF INDUSTRY
48 Paula Cliffin, Prologic Skin Care
20 BLANC Skin Clinic
Take a look at Dr Clara Hurst’s newly renovated BLANC
BUSINESS 24 Stay In Your (Salon) Lane
Is this the future of spa and salon real estate?
28 Drama At The Spa
How to deal with workplace conflict
31 Get Your Gift Together
Making the most of retailing vouchers
32 Clean Slate
5 spas talk about their business resolutions for 2021
50 Are We Overdoing It?
Why exfoliating and resurfacing might do more harm than good
TECHNOLOGY 62 Why One Device Isn’t Enough
Combination Therapy is the way to go
64 Meet The Faces Behind The Brands Get to know the trainers
34 Sunny With A Chance Of Style
68 The Only Way To Safely Inject
80 10 Questions With…
What will be trending in interior design next year?
40 Halcyon House, NSW
Dr Jake Sloane on what your injecting table should look like … Jim Norman
On the cover Cynosure designs, manufactures, distributes, and markets medical devices for aesthetic procedures and precision surgical applications worldwide. The company’s products enable plastic surgeons, dermatologists, other medical practitioners, and medispas to perform non-invasive and minimally invasive procedures to remove hair, treat vascular and benign pigmented lesions, remove multi-coloured tattoos, revitalise the skin, liquefy and remove unwanted fat (through non-invasive laser lipolysis) and reduce cellulite. To begin your Clinic’s #VivaceExperience, contact us today on INFOAUSTRALIA@CYNOSURE.COM
spaandclinic.com.au | 11
Tried + Tested
Tried + Tested The latest and greatest in the aesthetics industry, tested by the SPA+CLINIC team. Cryomed Secret Duo Combination treatments are the way to go to achieve optimal results, and in order to rejuvenate the face, you can’t go past Cryomed’s combination of RF Microneedling and erbium glass laser. After our face is numbed for half an hour, the RF Microneedling begins on the forehead, followed by the cheeks, nose, and chin. It’s prickly and feels just like what it is - needles poking your face, but it’s tolerable and quick. The laser is next and feels warm and tingly, and the whole treatment is over in under half an hour. Now that our skin has open micro channels, FillMed’s NCTF is applied all over our face to nourish the compromised skin with more than 50 active ingredients. We are left slightly red – nothing that a little post-treatment makeup can’t fix – but the redness subsides within hours. A week later, our skin is visibly more even and smoothed; some stubborn acne scars have even become less visible. cryomed.com.au
Omnilux Contour Face Omnilux has been the go-to brand for effective and safe LED therapy for years, and what better time than lockdown-stricken 2020 to release an at-home LED mask? The Omnilux Contour Face is a flexible LED mask that delivers professional-grade treatments and has been FDA cleared for the improvement of lines and wrinkles. Strapping the mask around your head is super easy and all you have to do is push the button it is connected to for the red and infrared light to work its magic. After ten minutes, it turns off itself, but the best part is that you can carry on with your life while wearing it, so we found ourselves basking in the light while watching TV or writing e-mails – there is no excuse for missing this treatment. After using it three times a week for almost two months, our skin appears healthier and redness is reduced. We love the ease of use and will definitely continue our light therapy. true-solutions.com.au
The Beauty Chef Glow Inner Beauty Essential We were excited to try the Beauty Chef’s Glow Inner Beauty Essential new supercharged formula. On the first sip, you don’t feel like you’re drinking a beauty drink thanks to the pleasant berry flavour. Glow is packed full of gut-loving goodness liked pre and probiotics, which is vital for great skin. It is one of the original beauty powders with founder Carla Oates creating the formula in her Bondi kitchen over ten years ago. She has reformulated it to include double the amount of provitamin A and C. We like to drink it in the afternoon as a sweet treat, but it also works great in the morning for a pickme-up. After thirty days of use, our skin is radiant and glowing! thebeautychef.com
Jurlique Nutri-Define Supreme Facial Jurlique is one of those brands that everybody knows and has purchased before. Their hand cream and mist are best-sellers, but it’s their spa treatments that really impressed us. Jurlique’s 90-minute NutriDefine Supreme Facial had everything we are looking for in a facial treatment: A thorough skin analysis, arm, neck and shoulder massage, a fruit enzyme peel, followed by a deeply hydrating mask that plumped and sculpted our face thanks to a jade roller massage that felt divine. The custom-blended body oil felt luxurious, and the fine mist sprayed into the air in between steps was a refreshing touch. We loved how relaxing and at the same time results-driven it was – just what we needed after a busy day in the office. jurlique.com/au
Evolve by Inmode You had us at Trim, Tite & Tone! 2020 has truly been the year for non-invasive muscle toning and tightening technology, and Inmode’s Evolve nails the COVID-safe protocols that are necessary in today’s clinics environment. This amazing device targets three specific concerns on the body, using RF and electromagnetic energy to remodel skin, treat cellulite and improve muscle tone. Our treatment was virtually pain free and versatile as Kate was able to treat my thighs and stomach simultaneously. While using electromagnetic energy to induce muscle contractions, it felt quite intense on our inner thighs as we literally watched the muscles contract during the 20-minute treatment, afterwards it was similar to a post-workout feeling with some slight redness from the heat of the device on both my thighs and stomach. The treatment protocol for best results is 3 – 4 sessions, and even after half, we have noticed firmer skin on both treated areas and are looking forward to seeing further benefits on completion. inmode.com.au
12 | SPA+CLINIC
BUILD MUSCLE SLIM DOWN DOWN DOWN 72,000 PULSES IN 30 MINUTES
ELECTRICAL MUSCLE STIMULATION (EMS) THE EFFECTIVE HANDS-FREE WAY TO SHAPE MUSCLES AND STRENGTHEN THE BODY •
2x more powerful than other technologies*
Average 3 treatment sessions
Zero consumable cost
High-intensity delivery of electrical energy (EMS)
Fully scalable platform to include Evolve Trim (fat and cellulite reduction) and Evolve Tite (skin tightening) technologies for a complete HANDS-FREE body contouring solution
*Clinical Data on File
COVID-19 SUPPORT PACKAGE
WANT TO LEARN MORE? CONTACT US TODAY
INFO@INMODE.COM.AU INMODE.COM.AU (02) 7209 5678
Good times ahead With hardly any industry events taking place physically in 2020, we canâ€™t wait for 2021 to come around to hopefully enjoy mingling again as well as being in the same room as our peers. Here are the dates you should mark in your calendar.
March 4 - 7
August 28 - 29
March 18 - 22
October 7 - 10
Cosmoprof Worldwide Bologna, Italy
ASAPS Annual Conference W Melbourne
June 11 - 13
Non-Surgical Symposium Gold Coast Convention Centre
Global Wellness Summit
August 6 - 8
ASCD Annual Symposium Crown Conference Centre Melbourne
14 | SPA+CLINIC
November 15 - 18
Australian owned cutting-edge skincare designed for Australian conditions
Three premium collections boasting high quality active ingredients
A SYNERGY OF SCIENCE AND NATURE 1800 242 011
BEAUTY & SPA Insiders 2020
- That 's A Wrap ! Face-to-face networking returned in style thanks to BEAUTY & SPA Insiders.
MC for the day, Sarah Hudson
ctober 26 was an exciting day as industry professionals gathered at the Ovolo Woolloomooloo (and many more online) for the second instalment of BEAUTY & SPA Insiders. The conference focused on educating and empowering the beauty, spa and clinic industry, and it’s been hailed a success by those who attended physically and virtually. For many, it was the first physical industry event they had participated in since March. MC Sarah Hudson led the guests through the program, which included panels and presentations from the best in the business. Editors of Professional Beauty and SPA + CLINIC, Anita Quade and Nadine Dilong, took the time at the beginning of the day to thank all who attended and pay tribute to those businesses doing it tough in Melbourne. Nadine says she is extremely proud of the work that went into the hybrid event and labels it a success. “I could feel everyone’s excitement about being in the same room with likeminded people, and it was wonderful to see people connect and enjoy each other’s company. The calibre of speakers that we had this year was impressive with each panel and presentation offering practical advice and inspiring ideas. 16 | SPA+CLINIC
Left to right: SPA+CLINIC Online Editor Sarah Mourtos, Editor Nadine Dilong, Advertising Manager Kym Cowper, Publisher Craig Hawtin-Butcher
I have no doubt that all attendees – virtual or physical – could take away a bunch of learnings from the day. I definitely did,” she said. Some of the highlights from the program included Nicole Montgomery from Trusted Surgeons' presentation on successful social media campaigns and Paul Frasca from Sustainable Salons’ talk on how younger generations are “voting with their dollar” when it comes to sustainability. Tony De Leede offered up a wealth of knowledge on how businesses need to rethink their offering in this ‘new normal’, featuring in two panels, and Dr Steven Liew explained why empathy is crucial for injectors. The audience was highly engaged, with many contributing their own experiences on the topics throughout the day. Other entertainment took the form of a Babor claw machine where free products were up for grabs along with a giant Babor ampoule, which was great for a photo opp. There were also Wellness Pods by Wellness Solutions available to trial if the excitement got too much. Sponsors of the event included Dermalogica, Candela, Spring Spa Wear, Wellness Solutions, Babor, InSkin Cosmedics, Victoria Curtis Cosmetics, Venus Concept, BLC, Anthogenol, Waterlily and One Music. The Ovolo Woolloomooloo provided a fantastic, COVID-safe location and plated lunch and snacks throughout the day. The event involved some differences from its predecessor, including social-distancing measures and a virtual component. We’d like to thank everyone who tuned in virtually or attended physically to make the day as special as it was. Beautyandspainsiders.com.au
spaandclinic.com.au | 17
SPA+CLINIC Online Find even more information and inspiration for the spa and aesthetics industry by heading to spaandclinic.com.au and following us on social media.
What 's Trending Online?
Post-Lockdown Wellness Trends Revealed
7 Hand Sanitisers That Will Look Good On Your Front Desk
Most Liked On Instagram 9:41 AM
We Need To Talk About The B Word
Stay In Touch! Subscribe to our weekly newsletter to get the latest industry news delivered straight to your inbox. Head to spaandclinic.com.au/newsletter-signup Come follow us on social media for daily updates: How To Improve Your Therapistâ€™s Poor Sales Performance
18 | SPA+CLINIC
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START CUTTING COSTS WITH JUST A FEW CLICKS
here’s plenty of overheads to take care of when you’re running your own beauty clinic and with all the disruptions in 2020, you might be looking to cut a few expenses for 2021. Switching to a cheaper option for your business insurance is a great way to stay protected and give some relief to your bottom line. BizCover can help you compare options from some of Australia’s leading insurers for a range of insurance products that can be important in protecting your business. With BizCover’s simple online price comparison tool, you can click, compare and get covered in minutes. You can also phone their friendly customer support team to guide you through the process. Natalie, a beautician in Victoria, was able to save $1,000* when she compared her insurance with BizCover.
Some of the insurance products BizCover can help you with include: • Professional Indemnity (PI) Insurance^ Say a client has a bad reaction to a product you’ve recommended that they use, you could be at risk of a costly lawsuit which could spell disaster for your business and your livelihood. PI Insurance is designed to respond to claims against your business for losses as a result of actual or alleged negligent acts or omissions when providing your professional service or advice. •P ublic Liability (PL) Insurance^ Whether you work from your own clinic or provide a mobile service, the nature of your work carries the risk of injury to third parties or damage to their property . For instance, if a customer trips at your workplace and suffers an injury or you accidently damage
a client’s property while doing an in-home treatment, a claim could be made against you. Public Liability insurance is designed to provide protection for you and your business. • Business Insurance^ This is a package that provides cover for your business contents, stock, tools and commercial premises in case an insured event occurs such as fire, storm, theft or accidental damage. It can also cover your portable equipment, glass and for loss of revenue due to a business interruption in specified circumstances. SWITCH AND SAVE NOW. Head to www.bizcover.com.au now or call 1300 920 875 for hassle free quotes. *Savings made June 2020. ^As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained on this web page is general only and should not be relied upon as advice.
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*A business must be a Qantas Business Rewards Member to earn Qantas Points for their business. A one-off join fee of $89.50 including GST normally applies, however this will be waived for BizCover customers. Membership and Qantas Points are subject to Qantas Business Rewards Terms and Conditions. BizCover customers will earn 1 Qantas Point for every $1 spent on all new business insurance policies, up to a maximum of 10,000 points per policy. Qantas Points for business are offered under the BizCover Terms and Conditions. Any claims in relation to Qantas Points under this offer must be made directly to BizCover. Qantas Points will be credited to the Members’ Business Rewards account within 100 days of purchase. A customer is only eligible to receive points if they have purchased directly through BizCover (not through a referral or white label partner) and not used any discount or promotional code in making the purchase. The information provided is general only and should not be relied upon as advice. No guarantees are provided as to pricing for individual risks. BizCover™ Pty Ltd (ABN 68 127 707 975; AFSL 501769). © 2020 BizCover. BC1629
jamessaid.com.au Natural Art Flowers
The newly renovated BLANC Skin Clinic makes patients want to stay long after their appointment has finished.
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Atelier Areti via Mobilia
Custom made troweled earth with silestone topÂ
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Facts & Figures Name: BLANC SKIN CLINIC Owner: DR CLARA HURST Location: COTTESLOE, WA Size: 76 m2 Treatment Rooms: 4 Staff: 12 Interior Inspiration: MINIMAL, UNDERSTATED, ELEGANT
estern Australia has become quite the hub for beautiful medispas and skin clinics, not least because of Dr Clara Hurst and her stunning clinic, BLANC. Having made a name for herself as one of Australia’s top cosmetic injectors and skin experts, Dr Hurst was ready to expand her clinic this year. “Expanding BLANC was inevitable for me and such a wonderful opportunity to grow my team and expand our service offering. The new space feels like BLANC’s next phase of growth, it’s very exciting. Style wise, it hasn’t really changed in the sense that our brand will always remain, but adding little elements such as new earthy terrazzo bench tops, textured walls, and brass accessories in the treatment rooms keeps it fresh and evolving,” she explains. 22 | SPA+CLINIC
The expansion comes alongside another exciting new development for Dr Hurst: Her own mobile app, which allows clients to book appointments, view promotions, and shop skincare products right on their phones. “We strive to deliver the most seamless experience for our guests,” she says. Dr Hurst worked with interior designer Sarah Coghlan from Within Studio to realise her vision for the new and improved BLANC, which was a “stressful but exciting process,” she says. “It was great to see the space grow and evolve. Of course there are always headaches that come with any build or renovation and fitting the renovations and expansion
whilst keeping the clinic open at all times was no easy feat, but I was so fortunate to have the best team to work with. Everyone was so adaptable and understood that we were still running a busy clinic even during renovations, our clients were amazing and so understanding and patient with us (and the noise!)...they were excited too!” The space has an understated feel, with a sharp focus on details and a subtle nod to the ocean with coral shapes to be found on the walls and shelves. Off whites work perfectly with hints of blush pink, apricot and brass. When it comes to Dr Hurst’s favourite room at BLANC, she says it’s her own. “Although it has no natural light, we have managed to achieve a light filled, warm and inviting atmosphere which patients always comment feels very relaxing despite being clinical. It has a huge benchtop, which is really handy as an injector as I can spread out my tools. It also has three types of lighting including a ceiling mounted magnifying light ring and the artwork and small touches, such as the artwork, sink and taps I think make it feel homely. I look forward to working in my room every day!”
C L Inew N I CA L Introducing our practitioner only range â€“ DERMALIST CLINICAL The latest addition to our offering of multi-functional and concentrated products has been specifically designed to complement & enhance the results of our core cosmeceutical Radiance Range. DERMALIST CLINICAL is only for sale & recommendation in clinic, via prescription from qualified Physicians, Cosmetic Nurses, Dermal Therapists and Skin Health Professionals. These powerful formulations treat the skin using both a causative and symptomatic approach. They address skin health by reducing inflammation and promoting healthy cell function, whilst targeted peptides specifically focus on dramatically and quickly treating specific skin concerns. Designed by a team of dermal & formulation experts to deliver fast and dramatically visible results within 28 days, the range is condensed to facilitate fast and easy recommendation, and significantly increase patient compliance. Satisfying all the modern trends and requests by your clients, Dermalist is Australian made in small quality batches, vegan, cruelty free and sustainably and ethically sourced.
Patient before & after - 28 days
Patient before & after - 28 days
Contact us at firstname.lastname@example.org for more information about the range.
Stay In Your (Salon) Lane A new concept beauty and wellness space just opened in Sydney making it easier than ever to operate your own aesthetics business. This is Salon Lane.
o you’ve worked as a beauty professional for a few years now, you’ve gained experience in being part of a team, but you know deep down you want to start your own business and have your own spa or clinic. However, the cost and effort involved in finding the right real estate and fit-out makes you reconsider your aspiration of going your own way – we get it. But what if you could move into an existing space that has everything you need already there? Well, now you can.
The concept was brought to Australia all the way from the US by Co-founder and Director Moss Kadey, who boasts 30-years’ experience in the hair industry, and industry stalwart Lance Kalish, Co-founder of one of the world’s biggest natural beauty brands, Yes To. “I have been working in the USA for the past 15 years in the beauty and haircare
What is Salon Lane? Salon Lane, Sydney’s first shared workspace for hair, beauty, and wellness professionals has just opened its doors in Surry Hills and we got to take an exclusive first look at the space. The ultra-modern design is something straight out of every interior lover’s dreams, and the different suites and shared facilities are custom made to work for all kinds of beauty professionals including hairstylists, barbers, makeup artists, beauty therapists, nail technicians, masseurs, brow specialists, lash specialists, spray tans, laser hair removal, injectables, naturopathy, tattoo artists and tattoo removal technicians, teeth whitening experts, cryotherapy and many more. 24 | SPA+CLINIC
consumer space and watched the concept of Salon Suites and co-working shared spaces for hair and beauty professionals grow from strength to strength,” says Lance. “My partners and I have been keen to bring the concept here for a while, and we’ve been seeing more and more hair, beauty and wellness professionals starting to branch out on their own and become independent which started to fuel the fire. When COVID hit, we saw an immediate need to accelerate the launch because many salon owners have had to scale back, return to working from home, or even go back to being sole traders, just to stay profitable or to keep the lights on – and Salon Lane offers a way to get back into a stunning professional space without the commitment and overheads associated with your typical 5-10 year commercial leases. We know that professionals in the Australian beauty, hair, and wellness industries are smart and ambitious, and we think they’re ready for this next evolution of industry towards salon studios.”
What is included? Light and airy curtains divide different areas
Suites of different sizes and with different inclusions are available, but all include the essentials such as treatment beds, stools,
cupboards, sink, lights, water, WIFI and electricity. Those renting spaces exclusively, can then customise them to their liking. “We encourage our members to customise their space as they wish and create their own personal atmosphere and branding. We are all about empowering our members’ businesses for success, so we believe customisation is an essential part of achieving that. That means members can paint the walls within their spaces any colour they choose, bring in any additional furniture and equipment, create the décor of their choice and play their own music and sounds. Members can also display and sell any retail products of their choice in their studios. Salon Lane even offers a platform to help our members purchase the stock they want to sell for retail so they are not out of pocket The communal client processing area when it comes to investing in stock,” explains Lance. And it doesn’t stop there. One of the big or they chat to other clients in the communal drawcards that Salon Lane provides is the waiting area and hear about their amazing communal facilities and feeling of being part experience at the injector around the corner. of a family. The referral opportunities are endless. “We have a plethora of communal As for the process of renting a space facilities starting with a front desk concierge itself, it’s easy to get started, says injector to greet all our member’s clients, mail and Jessi Saric who recently opened her business package handling, a communal processing ‘Injectables by Jessi’ at Salon Lane. area, coffee bar and café, and a member “We loved the initial idea of Salon Lane break out room – a dedicated area for from the very beginning. We have a bright, members to relax, think, eat, and get away brand new space that is already beautifully from the buzz of the floor or their studio. fitted out to accomodate our business and We have an amazing Training and Content there is no set up cost. It’s the ease of just Room that sits up to 25 people for industry getting started that appealed to us. There’s a and education events, and a content room front desk concierge to meet and greet our equipped with selfie lights and mirrors for clients, which we love, and that adds a nice social media and video content production. touch,” Jessi explains. We offer end of trip facilities containing “We are looking forward to getting to showers and toilets, bike racks and lockers. know our neighbours within Salon Lane, We have reserved parking spaces in the new friendships, networking, and ultimately building for members, but there is plenty of growing our business. We would absolutely 2-hour parking spots all around the building recommend Salon Lane to other aesthetics as well. The benefits of being part of the businesses.” Salon Lane community will be powerful and And if you’re not ready to commit? You something we believe will be completely can rent a space for a day or two. unique to Sydney and Australia,” says Lance. “We offer wellness studios with floor to ceiling walls or sound proof ceilings, decked Unique referral out with premium furniture and finishes for opportunities daily rent. Our Massage Wellness Rooms are The one-stop-shop concept means that temperature controlled with reverse cycle air clients that might come to get their nails done conditioning and heating, quiet and equipped find a facialist next door they might like to try with a full treatment table or reclining beauty
One of the bigger suites available for rent
Hair and makeup stations can be rented daily
chair. Renting these workstations or studios is as simple as going online to our website to secure a booking date and workstation, or calling up our friendly staff at our Surry Hills location,” says Lance. The biggest advantage of Salon Lane is the freedom its members have. They keep 100 per cent of their takings and have complete freedom to choose their business name, trading hours, décor, services, products, pricing, clientele, music, software and more. “We’ve removed many of the major barriers and risks associated with setting up and managing a salon. We offer move-inready private studios and open workstations on both a daily and rolling monthly basis, that members can access from 7am-10pm, 365 days a year,” Lance concludes. Welcome to your new dream office. spaandclinic.com.au | 25
Is Upselling on your Christmas List? Perhaps you should add upgrading, as well, says Neil Osborne, and explains how replacing an upsell with upgrade works wonders.
ost people would never add an ‘upsell’ to their Christmas list, but every clinic and salon owner (especially this year), should be making it a must-have for every client. So how do you remove the ‘icky’ factor from upselling – so that clients easily say ‘Yes’ and feel good about themselves? Sometimes it’s the simplest things that make a huge difference. In this case, it’s the way something is framed and the words used to do that, which have a huge impact on the reactions of clients, the way your team feel about offering an upsell and the results you get. First, let’s clarify what an upsell is – it’s a technique used to encourage clients to purchase additional associated goods or services, thereby making the primary purchase more expensive. The classic example is when you’re ordering coffee and you’re asked, “Would you like a large or grande?”. Whether you have limited clients through the doors, or you’re rushed off your feet, up-selling is a simple way to increase your daily turnover. The positive impact can be quite significant. In many clinics it can add from 10-25 per cent to their average client transaction. That’s incremental income with little additional costs, so most of it travels straight to the profit line. So, if you’re struggling with profit, upselling is one skill you can focus on to turn your results around. However, upselling requires your team to be skilled at taking your clients from what they want to what they really need, because in that gap is where your hidden profit lies. Many team members, I’ve found, are uncomfortable with the whole concept. That’s mainly because they associate it with sleazy salespeople who try to upsell everyone and anyone – regardless of whether it’s needed or not. Instead, if you focus on your client’s overall service experience and goals, upselling tremendously benefits both you and your client.
The words you use The first step is to change you and your team’s feelings about what you’re doing. That’s achieved with a simple word change. It works because the way you frame your suggestion, has a direct impact on how clients react. Whenever possible, frame things in a positive light so that they can see a clear gain. This small change in you and your team’s internal language, will result in you seeing the skill of upselling in a different light. So, from today try using a different word, a word that’s more attractive – upgrade. We introduced the word ‘upgrade’ into our training about four years ago and noticed a clear and measurable change in the attitude and success rate of therapists. Suddenly, upgrading a client became far 26 | SPA+CLINIC
more comfortable for both the clinic team and client. After all, who doesn’t want to be upgraded?
Why it works The word ‘upgrade’ works because of ‘The Must-Have Effect’ – inherently suggesting prestige, specialness and a can’t-do-without factor. That automatically raises your suggestion to a higher standard, one that improves what they’d previously agreed on, by adding-on or replacing aspects to make it bigger, better, or more desirable. The Upgrade skill is just one of the five pillars of client conversations. In principle, it describes the action of suggesting to a client that they add further treatments to today's visit. In some clinics, it’s called ‘add-ons’. Ideally the Upgrade is an additional treatment within the same or a very strongly associated treatment category, that’s added to the client’s current treatment booked.
What’s a cross-sell? The terms ‘up-sell’ and ‘cross-sell’ are frequently confused because they’re closely aligned. The distinction lies in what you’re recommending. Cross-selling is when you move from one treatment category to another – an example is when you offer a hair removal client, an injectables consult. It’s the second of the five pillars of client conversation skills and often the most challenging for therapists to master. (Space won’t allow me to dive into our 3-step Cross-Sell formula – and yes, you guessed it, there’s another new word to use, too.)
Where and when to upgrade While upgrades can be used in many areas of your business, the most common area is the in-room consultation. When offering one, keep your language short, succinct, and uncomplicated. That conveys confidence in your offer and implies that other clients frequently buy the same combination. An example is asking a client to extend their booked treatment, of hair removal – if they’ve booked a LHR ½ leg, you suggest a full leg. Most therapists find the upgrade the easiest of the five client conversations skills, with the most popular being the addition of underarms to a Brazilian LHR. The beauty of upgrades lies in two things: one word change and the use of the same room and equipment, to deliver an extra treatment, at greater profitability. Are you going to upgrade your Christmas? Neil Osborne has worked exclusively in the salon, clinic and aesthetic markets for over three decades. He teaches businesses and brands, how to be profitable and commercially clever. thesalescatalyst.com.au
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Drama at the Spa
What to do with workplace conflict according to Manna Maniago.
elfcare is a major contributor of achieving overall physical, mental and emotional wellness and the beauty industry is at the forefront of the campaign in helping people achieve a life with less stress and anxiety. After pampering, cleansing and grooming, people generally come out of spas and clinics feeling better about themselves. Professionals behind the aesthetic and wellness industry (plastic surgeons, skin and beauty specialists, hair care specialists, cosmetic nurses, laser practitioners, and spa operators, managers and workers, among others), have also become increasingly aware that people’s mental health is inextricably linked with their appearances, and they find new ways, follow trends and educate themselves to help boost people’s confidence and self-esteem. But what if the same professionals who make people feel good about themselves deal with behind-the-scenes conflict with each other? Unfortunately, workplace conflict is a given in any industry and we will all run into 28 | SPA+CLINIC
at least one in our work life. Although the settings are different, workers in the beauty and wellness industry deal with the same work issues as workers from any other industries. Like in any other workplace, spa and clinic workers are a mishmash of different personalities, races, ages, and religious beliefs. If you add competition, jealousy, and hectic work schedules, petty disagreements can easily turn and grow into a huge workplace drama. You aren’t always going to get along with everyone at work and that’s alright. But there are right and wrong ways to handle conflict and how you deal with it can spell the difference for your spa or clinic’s survival because unhappy workers can mean unhappy clients. Here are some tips to deal with workplace disputes while remaining respectful and staying professional.
Set Guidelines Prevention is better than cure. It is good to set guidelines from the very beginning. Employers and employees can all share inputs in devising workplace policies and
agree on these conditions. Any issues can be brought up and addressed immediately through regular meetings where these agreements can be referred to and revised as necessary. This way, work and behaviour expectations from everyone are clear. For instance, if spa workers work on commission, there can be a prior agreement on ways to handle client preferences so workers won’t have to compete over regular clients. It can be more difficult to handle conflict once the issue is already there. Many sources of conflict can be prevented if expectations and guidelines are discussed from the start.
When You’re In Conflict With Your Boss Let’s face it. Sometimes the source of your work anxiety may be your boss. Is he or she taking on more clients than you can handle to assist? Is the work schedule at his clinic too erratic that it affects your personal life? Does his practice make you feel that your coworkers get to receive more tips from clients than you?
As with any conflict, communication is key. Raise any concerns you might have about your work issues in a calm and respectable manner. Refer back to company guidelines and policies to support you in a way that your boss will understand and will feel empathy for. Keeping issues bottled up will only prolong the stressful situation for you and will negatively impact how you perform your work and deal with your boss.
When You Don’t See Eye-to-Eye with Your Co-workers Bickering, jealousy and competition among co-workers is common. In the beauty industry where workers deal with numerous clients on a daily basis, it can be tougher. Do not avoid the issue. It can be difficult to maintain a harmonious atmosphere when there are disagreements being ignored. In a skin clinic for instance, conflicts may arise from something as small as someone always failing to refill skincare supplies for use with clients while another feels that it
has become her job to do so. Communicate politely with your co-worker about your concerns. If a coworker is having issues with you, be prepared to listen, understand and change if necessary. For conflicts between other coworkers, try to mediate and stay neutral or ask a higher officer to mediate for you.
When You Don’t Get Along with Your Staff There is a lot of expectation from you when you own and manage a beauty and wellness business. Encourage an environment where your staff can feel free and safe to voice out their concerns and act immediately on resolving your conflict with your staff. Identify where the conflict comes from. For instance, are you unintentionally referring more massage clients to one of your employees? Other staff members might see that as favouritism. You are naturally expected to follow and implement the guidelines that you have set with your staff. Be humble and objective
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enough to recognise and own up to your own shortcomings. On the other hand, be quick to identify and let go of staff members who are toxic not only to you but to other staff members as well. If a single person is the common source of conflict between you and among your staff members because of his/her behaviour (gossiping, bullying, poor behaviour in front of or towards clients, etc), mediate immediately to improve his/ her behaviour or be prepared to let them go to save the other staff members from work anxieties. Clients’ overall wellness is important but when you effectively manage workplace issues in your spa and clinic, you are not only running a successful business, you are also looking after the wellness of the people behind the wellness of others. Manna Maniago is a Registered Counsellor & Psychotherapist and founder of Kairos Assist, a premier provider of Employee Assistance Program designed for small to medium businesses. kairosassist.com.au
Let’s (not) talk about money
id you know there has been research undertaken which reveals that we are less willing to talk about money than we are about religion or our sex life? Why is it that we are more inclined to talk about almost anything, other than money?
Australians have the second-highest median wealth per adult International wealth reports from Credit Suisse consistently show that Australians have one of the largest middle classes and highest level of assets in the world. In fact in 2018 we had the second highest median wealth per adult. However, our unwillingness to talk about money meant that even before the COVID crisis, despite the fact that Australians are among the wealthiest people in the world, it did not always feel that way.
Australians also have the world’s second-largest household debts According to the Reserve Bank of Australia, we have nearly twice as much debt as income, with the level of household debt to income exceeding 190% for the first time in September 2019. 90% of the nearly 55,000 respondents to the ABC’s most recent Australia Talks National Survey, rated household debt as a problem for the nation. On an individual level, 39% of Australian households live beyond their means or barely break even, with almost half of millennials reporting that debt is a problem for them personally. Despite our high disposable income, few were personally diverting this into savings or investment.
As a nation, we have not been well-equipped to make smart financial decisions Pre COVID-19 research had shown that 1 in 5 were not able to access $2,000 in case of emergency. The impact of the COVID-19 global pandemic has laid this bare. The uptake of assistance in the form of early access to superannuation has brought to light the extent of Australians' vulnerability and lack of financial resilience. Over three million Australians applied to access the scheme and by 2 August 2020, superannuation trustees had paid out over $30 billion, including around half a million who completely wiped out their super accounts. This not only exposed the extent of the problem, but also that many of these individuals may not understand the compounding impact this may have on their future wealth and wellbeing.
So, what can we do? If we understand money, there is a much greater ability to engage in conversations around money, and to confidently engage professional financial advice when appropriate. Money may not buy happiness; but it does buy freedom. Freedom to make choices about the way we live. Financial wellbeing is all about our ability to make confident, well-informed money-related decisions resulting in financial security now and into the future. Research shows that we feel less stressed about money if we have 30 | SPA+CLINIC
access to financial education. Our ability to create wealth lies in our ability to understand money, and to make decisions to spend and invest mindfully.
Here are some things you can do to help boost your financial wellbeing • Be open to talking money with your partner. One in two Aussie couples admit to arguing about money, so if you haven’t already, it might be worth sitting down to ensure you’re on the same page and that both parties’ goals are being considered. • Spend less than you earn. Learn to live off your own money. Set a budget and track your spending. Be mindful with your purchases. • Reduce your debt by saving more than you spend. Remember, every dollar borrowed to spend today is a dollar (plus interest!) less to spend tomorrow. • Grow your money. Structure investments so they are also tax effective. Superannuation is one of the most tax effective investments available. • Boost your earning capacity. Even as your earnings increase, try to live off a set income level and add to your investments. Allowing your interest-earning investments to grow will help you offset downturns or emergency expenses. • Protect what you have. This applies to not only insurance for yourself, your property and income, but also your investments. The path to financial wellbeing is not to necessarily reduce your life to the bare minimum in order to save the absolute maximum. Instead take an honest look at your needs and meet them with sustainable long-term solutions. It is important to invest in yourself, so you can understand what you need to do to manage your money. Even if you don’t understand all the ins and outs of complex financial products, most people do understand what good financial habits look like. It’s time to get the conversation started. Money is not a dirty word. A budget is an opportunity to start to create a more fulfilled life. Money101 have been delivering product-free, jargon-free online financial education since 2004. Their Financial Wellbeing program is designed to empower Australians to make better financial decisions, a workplace solution delivered online, anytime on any device. money101.com.au
Get your Gift together Back-to-back appointments and end-of-year madness are what make the festive season one of the busiest times for spas and clinics. Here’s how software can help you get your voucher sales under control.
ndustry data shows that gift voucher sales peak in the Australian market on two special occasions; Mother’s Day and pre-Christmas. Setting up a point of sale for gift vouchers has never been easier thanks to software companies like Shortcuts and Kitomba. It takes less than five minutes to set up, and the software will continue to manage the sale, distribution and marketing of the digital vouchers, while you run the rest of your business. We spoke to Jo Burgess, CoFounder of Shortcuts, and Rosemary Hunt, Australasian Strategic Partnership Manager of Kitomba, on how these apps can replace the madness with magic when it comes to gift voucher sales this festive season.
Why gift vouchers? Gift vouchers are a valuable tool for spas and clinics. Jo says they are just as important as your service bookings and retail products, as they increase revenue over the Christmas period and introduce new customers into your business. “Digital gift vouchers can be sent directly to your clients’ email or even to the recipient themselves, so those “last minute” present panics are fixed with the click of a mouse. One of the biggest advantages is that your existing clients purchase them to give to their friends or family, and you want more clients like your ideal clients,” Jo said.
Make it rein (deer) There are a few strategies you can use to make gift vouchers even more enticing for your clients. A special promotion like adding a bonus value on top of vouchers
purchased over a certain amount is a great way to increase sales. Shortcuts introduced this feature during the peak of COVID-19 lockdowns as a way for spas and clinics to maintain cashflow while closed. “This is a fabulous ‘win-win’ scenario. The spa or clinic gets cash flow, and the guest gets a bonus value when they come to redeem the gift card. It’s also a great way to encourage higher spends on gift cards, by making the rewards kick in after a minimum spend,” Jo said. Similarly, Kitomba found voucher sales spiked before lockdown too. Research shows the beauty industry sold more products pre-COVID close down than the pre-Christmas close down. “When we ask our customers to support us, they do. It’s just a matter of letting them know you need it, contacting them, and giving them some beautiful packages that are intriguing and inviting,” Rosemary said.
Instagram stories and talk to your followers about gift cards. People pay attention to faces. I encourage people to get in front of the camera and talk about it,” Jo adds. Another way to increase awareness is to weave it into your conversation with your clients. Questions like “how are you going with your Christmas shopping” get people thinking. You can then back that up with a suggestion like “we have a beautiful promotion where you get added value when you spend over this amount.”
Post-Christmas slump All wrapped up The key to increasing gift voucher sales is awareness. People are beginning their Christmas shopping and need to know you sell them. Software can help you create multi-channel campaigns that capture a particular audience and link them directly to the point of sale on your website. It also has access to information like the customers you haven’t retained over the last twelve months. You can then send marketing material to that list. “Start your marketing now, and keep it consistent. Use email, follow up with SMS, create eye-catching social posts, jump on
While it’s nice to see a big burst of money hit your account in December, Rosemary warns this can make January, February and March very dry. Most spas and clinics have trouble spreading cash flow evenly over the rest of the year, but vouchers can help with this too. “I like the idea of running a list of nonretailing clients and offering them a $25 voucher to come visit the spa in January and February. There is not really a $25 service, so we know they have to spend an extra $75, and that’s a way to get some extra revenue in at a time when you’re servicing all your normal voucher sale customers,” Rosemary suggests. spaandclinic.com.au | 31
Clean Slate Bon voyage, 2020! These are the New Year’s resolutions five spas and clinics are making (and keeping) in 2021.
s the clock ticks closer to midnight on the 31st December 2020, we can’t help but reflect on the past 12 months. Whether this year saw you reach new heights or plunged you into unknown territory, stand tall as you’ll soon be on the other side of it. In celebration of this momentous feat, we asked five spas and clinics to reflect on their 2020 and share their New Year’s resolutions for 2021. Like the first page of a notebook, the new year is fresh, unmarked and filled with endless potential.
steam room and a sauna. In addition to spa facials and massages, overnight stays will be available in our glamping tents. We have two choices in life, to do nothing and stay the same or to take risks and live our best life. In 2021, I am choosing to live my best life.
Carmen McNamara, Director of Skin Fairy
Ashlee Hartney, Founder of Eden Spa 2020 has been one of the best years since opening the business in 2011. COVID-19 was initially extremely stressful; however, it pushed me to think creatively and pivot the business in multiple directions. Lockdown made me realise I can’t just rely on the typical bricks and mortar business. I need to focus on what makes me happy, but also what can generate additional revenue. In nine weeks, I created my professional skincare line Organic Rituals, plus decided to open a ‘bathhouse’ style retreat. This will require less staff but still provides a relaxing experience for our clients. My main goal for 2021 is to open The Bathhouse by Eden Spa and provide a haven for clients across Sydney to enjoy. The Bathhouse has been a visualisation for many years, and 2021 will be the year it comes true. It will be situated on an acre of land in Douglas Park with multiple hydrotherapy spas, magnesium plunge pool, float tanks, 32 | SPA+CLINIC
This year we learnt how to become more flexible. To bend with the times and to work with whatever we had placed in front of us. Our business took a leap into virtual skin consultations this year, and without the current climate, we wouldn’t have been pushed to do so. This service within the clinic is one of our most requested and popular amongst our team. Our goal in 2021 is to continue with our Skin Fairy Masterclasses, which, due to COVID-19, we had to put on hold. These are intimate workshop sessions designed to educate, connect and empower members of the beauty industry, business owners and those with a real passion for skin. These have previously been a huge success, and with a current waitlist as long as my arm, we are bursting to be able to offer this once again. Myself and my team have extensive knowledge and experience within the industry and wish to share and contribute once again, with our masterclass. The key to success in my eyes is collaboration, and I look forward to spending more time with other therapists from all around Australia and beyond.
Success doesn' t happen overnight; it happens every day, little by little, a bit better than before.
Samantha Appel, Founder of The Skin Bar
creating a safe and comfortable space to share my knowledge with people to help them achieve their own goals. Educating myself by keeping up with the latest treatments and forever improving my business, knowledge and self by always delivering more than is expected is a never-ending goal of mine. Success doesn’t happen overnight; it happens every day, little by little, a bit better than before.
2020 was turned upside down, shaken up and then turned around again. A year of adaptation, growth, exciting new ventures, unexpected downtime which led to solitude for new ideas and creative thinking. I wouldn’t change a thing, as we wouldn’t be in the great position we are in now. A resolution for mid-2021 is to stay at the forefront of the industry with the latest science and research. We believe it is vital in the beauty and aesthetic industry to continually grow and evolve with the industry. At The Skin Bar, we are all about skin education. A goal would be to continue our Dermal Science degrees and continue to educate our clients about all things skin.
Kate Michelmore, Founder and Director of Skinography
Ebony Rich, Owner of Natural-e Skin and Beauty For me, 2020 has been the most challenging year in business, as I’m sure it has been for many others. It’s taught me to never get too comfortable because, in the blink of an eye, everything you’re standing on can fall out from beneath you. It’s taught me strength and to endure anything thrown my way. It’s been hard, but I feel as though I’ve come back stronger than ever. All I’ve ever wanted for my business was to create an environment that people, including myself, look forward to being looked after in. Enjoying going to 'work' in the space I’ve made and doing what I love has been one of my biggest goals to date, and I feel like I’ve already achieved that. There’s nothing more I enjoy than being in my space,
It’s no secret that 2020 was full of unexpected twists and turns! I think that for a small business owner, we really did have to leverage on our ‘out the box’ creative thinking in order to thrive during this year. I learned so many valuable lessons that I probably wouldn’t have if we hadn’t had Ms Rona to manage. 2020 was amazing because it challenged us and stretched us right out of comfort zone and really did make us stronger, as individuals and together. 2021’s focus is growth and innovating. We will continue to grow and to provide the best possible experiences for our guests. One of the greatest and most interesting things about the beauty industry is that it’s ever-changing, so continuing to grow, innovate and capitalise in an evolving environment is always an exciting challenge. In 2021, Skinography will be offering The Facial Masterclass. It’s an in-depth full-day and multi-day learning experiences that, after almost 20 years of working around the world have created as part of my mentorship and collaborative skill-building programs. These experiences will focus on innovation in the future of skin health and treatment protocols, inspiring Beauty Therapists across New Zealand and Australia. Experiences will include in-clinic visits, facial treatment protocols, skin nutrition and advanced anatomy and physiology, sharing best practices as well as continuing to empower and educate. I love nurturing the talent that people already have inside them. spaandclinic.com.au | 33
Sunny With A Chance Of
Spa and salon interior designer, Tarli de Courcier, talks us through her trend forecast for 2021 interiors, and there is not a cloud in sight.
Olive & July, designed by Tarli de Courcier
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Create the unexpected
he past year has changed how we all go about our daily lives and the way we view the spa or clinic. People are prioritising wellbeing. Tarli says the spa is a destination, not just a place people go for an appointment. It’s somewhere to connect, reset and relax. “With so much of our time being spent inside, it’s important the spaces we spend time in have a positive impact on our wellbeing and our sense of happiness. The way we see this translate in design is through the use of colour, materials, shapes, and in particular, unexpected design elements to uplift the heart and bring a smile to those that visit,” Tarli says. She suggests thinking outside the box when it comes to colour, objects and lighting to create unexpected elements of joy. This could be using a swing as a side table or colour-block ceilings. Great style isn’t just about the look; it’s the feeling that comes with it.
Get the look for less!
You don’t need to have a huge budget to change the interior of your spa. A tin of paint or a new print can quickly and cheaply change the vibe of your space
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“It sounds so cliched but sustainable design is a trend that isn’t going away,” Tarli says. The use of natural finishes will only continue to strengthen over the coming years. Sustainability goes beyond using eco-friendly materials and now includes products that are locally manufactured in smaller batches. “We don’t need to look overseas; Mother Nature provides us with everything we need at our doorstep. For example, I recently sourced white pavers from a local quarry less than 2.5 hours from where they were installed, rather than ordering them from Morocco via a major supplier. Not only did we avoid a 14-week wait, but we also avoided the massive carbon footprint that overseas sourcing creates while supporting local industry and businesses.” “Celebrating our country, community, and local talent reduces our carbon footprint, furniture lead times and supports the economy. I think, more than ever, we are becoming increasingly aware of the environmental, physical and emotional benefits of supporting local, Australian-made businesses, especially when designing spaces that exist to enhance wellbeing, like spas and clinics. Sustainability in all its variety is becoming a high priority for business owners and their clients. It’s a major drawcard for how customers choose to spend their time and money,” Tarli says.
Sustainability in all its variety is becoming a high priority for business owners and their clients. It 's a major drawcard for how customers choose to spend their time and money. spaandclinic.com.au | 35
Pops of colour Following a year of restrictions and pretty bleak news, it’s time to shake things up with bold and adventurous colour says Tarli. “Earthy, dusty tones are taking centre stage. My current favourites include colours such as Gingerbread, Marigold, and Rust, layered with feminine shapes to create softness.” The colours inspired by the beauty and rawness of nature will captivate your Instagram feed for the next 12 months. Tarli says warm neutral tones like Nougat, Linen and Sand will become the background of bold earthy tones such as Terracotta and Burnt Coral. Soft Sandalwood tones and Muted Peach are taking over the previously popular blush pink. The industry is moving away from the stereotypical portrayal of femininity and letting other design elements communicate this quality, like curves and softer textures, which has blown open the colour palette. “And by ‘feminine’, I don’t mean a space just for women. I’m referring to the feminine quality of nurturing, which is what all spas and clinics provide,” she adds.
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36 | SPA+CLINIC
Earthy, dusty tones are taking centre stage
Instagram moments Instagram plays a vital role in every design Tarli works on. It’s a powerful medium that connects businesses with clients, and you should consider how your space translates online moving into 2021. “Personalised, unique “insta-worthy” zones that promote the brand is what we aim for,” Tarli says. This could be a full-length mirror perfect for a posttreatment selfie or a neon sign with a fun quote. Anything that inspires the client to take out their phone, snap a quick pic and post it. “When we feel good, we want to share it, and the most common medium for sharing is Instagram. That’s why it’s important, to encourage sharing and connection, especially in the wellness industry.”
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Have you checked your Instagram tags?
Your tagged Instagram photos can be a great indication of what people find attractive about your business. Is the page full of post-treatment selfies? Make a selfie wall with great lighting, so it’s easy for your guests to get that perfect snap. Or is your stunning waiting room the star of the show? Always have fresh flowers and a boujee candle burning to make it so inviting that people will want to move in.
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Make it personal “Art in all its forms is featuring more and more, as people develop an appreciation for quality, unique pieces and the emotive aspect of art itself.” In this instance, art isn’t confined to something in a frame. It could be a sculpture, vase, armchair, coffee table. Anything that strikes a chord and moves you to feel something. “Furniture and accessories are sculptural pieces of art in themselves, and used as statements to communicate the uniqueness of your brand,” Tarli says. Her clients often want their space to communicate their individuality and custom-designed pieces, like reception desks, artwork and accessories, achieve this. spaandclinic.com.au | 37
Go For Gold With VIVACE With gold tipped insulated needles, it's not your regular RF Microneedling device!
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he Vivace is FDA cleared and TGA listed and is positioned as the best-in-class microneedling device combined with radiofrequency to deliver an incomparable patient experience. Setting the Vivace apart from the competition is several design elements made to improve patient results and patient comfort. As opposed to microneedling rollers and pens that can lead to tearing of the skin, pain and variable patient results, the Vivace’s needle set contains 36 insulated gold tipped needles ready to deliver results at more than 3x levels of penetration if needed. Microneedling is a safer, chemical-free treatment to stimulate collagen growth. When combined with radiofrequency, it becomes the newest revolution in lifting and tightening for the face, neck and body, producing optimal results with little downtime. Advancing treatment protocols to offer a multilayered approach in Vivace 3D further differentiates the Vivace protocol from other RF Microneedling devices on the market. Vivace 3D Precision delivers optimal energy to multiple layers of the skin without compromising patient comfort and experience. The robotically controlled handpiece allows a provider to deliver energy at exact depths and the insulated needles deliver the highest available radiofrequency tightening benefits at these precise depths. “We have done over 1,000 Vivace treatments in the last year, and it’s the most successful energy-based technology we have ever launched in our practice” states Dr Jordana Herschthal, a board-certified dermatologist “We have found the 3D Precision layered approach to get even more dramatic results while maintaining a virtually pain-free experience for our patients.”
The VIVACE Gold Difference The Vivace device uses 36 gold-plated microneedles to create microscopic, smooth and even insertions into the skin. This process works to stimulate the production of new collagen and offer one of the most comfortable microneedling treatment experiences. Additionally, Radiofrequency works to deliver focussed thermal heat to the skin that works to stimulate wound healing and skin renewal and provide a further skin tightening and lifting effect in one single comfortable treatment.
Medical professionals who have been using the Vivace, share their feedback: Eric Jantze, CEO, National Aesthetics and Lasers added his perspective based on his broad knowledge of the laser field. “I have had extensive experience with 5 other RF Microneedling devices over the past 4 years and the Vivace is absolutely the best device I have ever used. With the insulated needles I can keep all of the energy in a small isolated area, therefore I can achieve higher temperatures and better tissue coagulation” he stated. Dr Michael DeWolfe, board certified plastic surgeon weighed in “In less than 1 year with Vivace we have treated 300 patients with consistent, durable results. We have transitioned our treatment technique to utilise Vivace 3D Precision to obtain increased tightening and toning by targeting specific layers of the epidermis and dermis with insulated needles that are safer for all skin types.” "I chose Vivace because of its ability to treat a wide variety of skin conditions. I love that it treats skin laxity, fine lines, scarring, large pores and even active acne. This RF needling treatment is quick, virtually painless and has almost no downtime, which is exactly what my patients want,” says Dr Susan Austin, Austin Clinic.
At the same time, the two LED lights emit into the dermal layers. One LED is anti-inflammatory and is used to improve healing, skin rejuvenation, acne scarring and increase collagen production and moisture levels in the skin and improve the overall skin tone and texture. The other LED works to kill off bacteria and improve active acne. If your customers are seeking to target and improve their appearance of acne scarring, fine lines, radiant complexion, the answer is microneedling. The precision of the device ensures clean and open channels in the skin that remain open for four to six hours. These channels provide the opportunity for the application of growth factor and peptide serums, which works to optimize and accelerate recovery and healing.
About Cynosure Cynosure designs, manufactures, distributes, and markets medical devices for aesthetic procedures and precision surgical applications worldwide. The company’s products enable plastic surgeons, dermatologists, other medical practitioners, and medispas to perform non-invasive and minimally invasive procedures to remove hair, treat vascular and benign pigmented lesions, remove multi-coloured tattoos, revitalise the skin, liquefy and remove unwanted fat (through non-invasive laser lipolysis) and reduce cellulite. To begin your Clinic’s #VivaceExperience, contact us today on email@example.com spaandclinic.com.au | 39
Staycation Perfection What better way to feel like you’re on a holiday than by visiting a luxurious spa in our own backyard? Nadine Dilong shares her experience at Halcyon Spa.
o you have a spa bucket list? I do, and for the longest time, Halcyon Spa on the nor thern NSW border has topped it. At first, it was the nautical Hamptons-meets-Byron décor that attracted me to the space. Think clam shells filled with pineapples, blue and white furniture, and floor-to-ceiling built-in shelves that are sure to be par t of any interior lover’s dreams. Then, I looked at the treatment menu and saw that Halcyon uses iconic Australian skincare brand Sodashi - I was sold. So when the pandemic kept me from travelling overseas this year, I decided to spend a ‘staycation’ closer to home, in Byron Bay and its surrounding hinterland. Of course, a visit to Halcyon spa was a must, and it proved that you don’t have to go far to feel relaxed and rejuvenated. Halcyon Spa is par t of Halcyon House, a boutique hotel at Cabarita beach, about a 45-minute drive nor th of Byron Bay. The detached spa building draws you in with its eclectic but elegant interior and luxe retail offering (brands sold include Lucy Folk, Lumira, and Matteau). I am guided towards the light-filled change rooms where a soft robe, water bottle, and slippers await me. Spa guests can use the steam room before their treatments, and so I find myself sweating it out in the generous steam room for 20 minutes. The rain shower located within the steam room is a welcome option once I get too hot. Chocolate Peppermint tea awaits me in the lounge upstairs where guests can relax and read before and after their treatments. 40 | SPA+CLINIC
All images credit: Kara Rosenlund
Again, it is the luxurious and oh-so comfor table furniture and colourful décor that transpor ts my mind to the Amalfi Coast – this feeling is strengthened when I discover the outdoor balcony with wooden loungers seemingly begging me to stay for a while. My therapist guides me into the treatment room, which looks like a green oasis with its palm leaf wallpaper and subdued hues of mint and sage. I lie down on the treatment bed, which is then slightly tilted up to make me more comfor table. A weighted eye mask is placed on my eyes and I take three deep breaths before my therapist presses down on my arms, legs, and gives me a quick foot massage with a heated towel. My skin is double cleansed using the Sodashi Clay Cleanser with Sandalwood, before it is gently exfoliated with the Enzyme Face Polish. Then, a Calming Rose Face Mist is sprayed over my face from a height and I am surprised by the different layers of fragrance I smell: subtle bits of rose, citrus, and something that reminds me of cinnamon. After a relaxing face massage using the Calming Skin Boost and Calming Face and Neck Moisturiser, my therapist treats me to a scalp massage (this is always my favourite par t and should be included in every facial). Then, the Gentle Repair White Clay Mask is slathered all over my face and neck feeling cold and smooth, followed by a shoulder, arm and hand massage. I notice that special care is taken around my eye area, making sure suitable product is gently massaged around my under eye. The 60-minute treatment finishes with a Calming Serum and the soothing voice of my therapist, who tells me to take my time before I come back to the lounge room. Once I manage to get up and get myself out of the ‘post-facial-daze’, I meet my therapist outside where she happily answers any of my questions and hands me a list of products used, along with her recommendations for at-home skincare products for my specific skin concerns. A bliss ball and more chocolate peppermint tea make it even harder to leave this gorgeous space, and so I stay for a few minutes to take in the serenity. That is until my husband emerges from his massage treatment, equally as dazed and blissed out as I am. “Wow,” he says, and I can only agree, wow. spaandclinic.com.au | 41
Should Your Treatment Menu Include Wellness Coaching? Are external skin services enough to treat clients’ concerns? Katie Lowndes explains why you may want to dig deeper.
s someone who has spent 20 years in the spa and clinic space, I am passionate about wellness and taking the holistic approach with clients. As trained practitioners yourselves you know for example how both diet and what a client uses externally in their beauty routine can affect their skin. A client will always get better results if they work both internally and externally and that includes the mind, too! If we continue with the skin example, consuming the right nutrition on a regular basis and also creating new habits with a consistent skincare routine can be quite daunting to some who are new to this. To change old habits takes time, consistency, mindset tools and in some instances a referral to a doctor or dietician. I know I have been through lots of habit changes and I know that I am successful with these changes now as I know how to do it in a way that is steady and leads to success rather than the old Katie that was probably more of a YoYo. In coaching I use two questionnaires, one being a thorough wellbeing questionnaire, and in addition I also use my PINK FLAMINGO quiz. These questions are based on the wellness wheel which is a great representation of what dimensions in your life can affect your overall wellness. It’s amazing how someone can start a coaching session talking about having low energy and leave with a vision which includes them starting a whole new career! In a nutshell, they hated their job, they weren’t sleeping, felt anxious, were snacking on the wrong foods and therefore had low energy. How might they present to you? Skin breakouts, dark circles under their eyes and muscle tension.
How great would it be if a client could come to a spa or clinic and create a vision for their life with a coach? 42 | SPA+CLINIC
Statistics from Beyond Blue:
• O ne quarter of Australians will experience an anxiety condition in their lifetime. • One in six Australians is currently experiencing depression or anxiety or both.
Statistics from Black Dog:
• R ates of depression are slightly higher in women with depression, affecting one in six (17%) compared to one in 10 (10%) men experiencing depression in their lifetime. If you are feeling suicidal, contact Lifeline’s 24 hour crisis support service on 13 11 14.
How great would it be if a client could come to a spa or clinic and create a vision for their life with a coach? Set long term and short-term goals and then work with different practitioners to put some of those goals into action! This can truly be life changing and one of the biggest keys to success with change is changing from within, having the confidence to do it and also the support around you. The key is to have the client coming out up with the solutions and aligning their head and heart in the right direction so that when they create their vision, they feel goosebumps. As a spa or clinic you become that support and community that helps someone change their life and become the happiest and healthiest version of themselves so that they have a spring in their step and glint in their eye. 2020 has been a very interesting time and as a coach I have consistently seen clients who are awakening. They have had more time on their hands to think and reflect on their lives. With anxiety levels through the roof globally, people are now searching for wellness tools to help the monkey mind calm the nerves. Now more than ever people are open to change, they want to learn more and now that they have had time to reflect on their life pre-COVID, some are noticing that they were doing lots of ‘things’ that may not serve them anymore. They are now rethinking the future and where they want to go. Now is time to start drafting up their new life. Curating their new vision of who they want to be and how they want to feel on a daily basis. I currently work as a coach from my home in Fitzroy Melbourne but also offer my services at Botanica Day Spa in Melbourne and Willow Urban Retreat in Armadale. Even in these times of lockdown we have been able to work with clients through social media and zoom to educate and support them with coaching, skincare advice and in Willow’s case nutrition consultations with their Nutritionist Stephanie Gobbo. This support has helped patients think about their new life after COVID. So, in summary, if you would like to create lasting change for clients and embrace the holistic approach then coaching in your business is essential. Let’s also not forget that you cannot fill someone’s cup from an empty one! Your coach can also support your employees and yourself too. It’s important to know that if someone is suffering from depression or anxiety a coach will always make sure that the client has sought advice from a medical professional. They do not offer Psychology or counselling. Coaches help someone unravel their true desires and decide where they want to go and how to get there. Katie Lowndes is a Wellness Coach and author of ‘7 Simple Steps To A Healthier Happier You’. katiesbeautykitchen.com
The State Of Wellness What do people want from spas and wellness destinations after a tumultuous year? A recent survey conducted by the Global Wellness Institute gives us some answers.
ith everything being uncertain this year and no one really knowing what’s going on most of the time, it is always helpful to look at survey results to get an understanding of people’s frame of mind. When it comes to spa and wellness clients, the question that loomed for a while was whether people would prioritise their wellness once restrictions were eased or whether they were struggling too much to dedicate time and money to wellness offerings. Of course, there will definitely be both kinds of people, but seeing what the majority of people feels like can help you make important business decisions. 44 | SPA+CLINIC
Thankfully, the Global Wellness Institute conducted a global survey as part of its Wellness Tourism Initiative Research 2020, chaired by Katherine Droga, which gives us some fascinating insight into the state of the ‘Wellness Traveller’ and people’s interest when it comes to mental and physical wellbeing. The survey included over 2,000 responses from people in over 80 countries, Australia representing 42 per cent. Almost 25 per cent of participants ranked their mental and physical wellbeing a 5/10 or less, which goes to show the heavy impact of COVID-19 and all its repercussions on many people.
When the majority of COVID-19 restrictions are lifted, do you think your focus on your wellbeing will:
● 56% increase ● 11% decrease ● 3 3% remain the same as before COVID-19
Besides realising the potential of the general public in your own city to become your client, things are also looking promising for clients from further away. 87 per cent of survey respondents said they intend to take a holiday in the next 12 months once restrictions are lifted with a whopping 76 per cent of those intending to include a wellness component – great news for health and wellness retreats as well as day spas that cater to an international clientele. Moreover, 42 per cent of participants said their intention for wellness travel post-COVID will increase, once more stressing the ever-growing interest in self-care and wellbeing.
When COVID-19 travel restrictions are lifted and travel resumes, will your intentions for wellness travel:
It’s those people that might try their best to get their health back on track right now, so it’s not surprising that about the same amount of people have participated in a new wellness offering they hadn’t previously tried. Now is your chance to tap into that market of ‘wellness newbies’- people that might have never stepped foot into a spa or clinic before are now open minded enough to give it a try. What’s even more encouraging is that a whopping 56 per cent of people said their focus on their wellbeing will increase once restrictions are lifted. This means that visits to spas and wellness retreats will be on a lot of people’s to-do lists, so make sure it’s yours!
6 Main Reasons For Wellness Travel: 1. Destress / relax 2. Maintain wellbeing 3. Improve mental wellness 4. Reboot wellbeing 5. Adventure 6. Focus on fitness
● 42% increase ● 13% decrease ● 4 5% remain the same as before COVID-19
The number one reason people are intending to undertake a wellness holiday is to destress and relax, and what better way to do this than with a relaxing day at your spa? Think massage, facials, body scrubs, yoga classes, and any treatments you can offer for couples and/or friends as the social connection will be of highest priority once restrictions are lifted. Summing up, if there is one good thing coming out of the challenges 2020 has thrown at us, it’s that people are prioritising their health and wellbeing more. Spas and other wellness destinations play an important role in facilitating relevant offerings for people’s ‘thirst’ for wellness, so make sure your business gives people what they want: an escape from the daily grind and treatments that make them feel better. spaandclinic.com.au | 45
Rethinking Your Spa Offering
Virtual Wellness Room Streaming Move123 Content
O2 Breathing and Meditation Chair
Infrared Sauna including meditation
The pandemic has been a challenge for our high-touch industry, but there are also opportunities. Tony de Leede explains the new era of wellness technology.
he COVID crisis has certainly forced spas to rethink their business model. One problem already affecting spas is the increasing costs of labour and the reduced availability of quality labour to deliver the multitude of treatments that have been spas core business. COVID has forced spas to rethink how they can deliver experiential services differently and to stay connected to their customers in between their spa visits. One of the things that should be looked at is the evolution of technology enhanced experiences that do not require a hands-on attendant. With the evolution of wellness/ wellbeing products and services, there are many high end experiential services i.e. 46 | SPA+CLINIC
flotation tanks, cryotherapy etc that do not require hands-on attention. Traditional massage chairs and other devices which have become far more sophisticated over the past few years and now offer an experience which may not equate to a hands-on experience but is still very enjoyable and can be delivered at a far lower price. Spas are becoming a â€˜third placeâ€™ for their customers to indulge in a lower cost range of services where they can hopefully come and enjoy on a more frequent basis in something like a Wellness Lounge that would have a number of different wellness pods i.e. breathing and meditation, infrared saunas, recovery chairs etc. The other consideration is that people
now fear being touched by anyone in the COVID world. How long this fear will last is a huge question but it will be here for a while. Offering experiences that are more private, clean, low touch and more high tech I believe is something spas should embrace. How do spas stay connected with their customers in between visits? Universal Companies in the US have a Being Well website where they offer a white-label platform to their spa customers where the end user can go to a customised website and purchase goods and services via the spa business through to Universal Companies. This may be the future of spas and how to conduct business amid the global pandemic.
More than skin deep A compliment can brighten someone’s day, but have you thought how they play into your consultations?
nd she even complimented my skin! Usually, they just tell me what I’m doing wrong.” This was a conversation between myself and a colleague who tried out a new spa joint. The simple praise about her hydration levels shifted her approach to the treatment. “It was SO lovely,” she raved. She walked out of there feeling lighter because she heard some kind words about her skin. It begs the question, why are compliments rare in the aesthetics industry? They don’t cost a thing. Rachael Lupton, National Sales Manager at Jurlique, believes it boils down to how therapists are taught to treat the skin. “Beauty therapy training focuses on identifying skin conditions and understanding how they occur. Picking apart the negatives is often the only way therapist are taught to analyse the skin, and therefore, miss the opportunity to praise healthy skin,” Rachael said.
Bare it all As beauty therapists, you are treating more than just skin. Confidence mentor, Dr Katherine Iscoe, says clients expose feelings about their appearance when they visit you, and this can be uncomfortable. Studies show that skin conditions can increase the prevalence of depression and anxiety, and can even affect employment opportunities. Gry Tømte, Founder of HÜD Skin + Body, is an advocate for mental health within the industry, and she understands the mental struggles skin issues like acne cause, having dealt with it herself. “We need to remember that we see people in their most vulnerable, naked state. We mustn’t lose sight of the responsibility and impact we have on our clients both positive and negative,” Gry said.
Don’t have anything nice to say? Don’t say it at all Dr Iscoe says compliments minimise any anxiety a client might feel during the consult by shifting the social ranking. You’re in a position of power, and praise can level the playing field. Research also shows compliments engage the same part of the brain as receiving a cash reward. Since behaviour which gets rewarded gets repeated, this could lead to increased loyalty to your business. However, Dr Iscoe also warns giving flattery for the sake of it will do more harm than good. “Faux flattery is highly transparent. Unless you’re saying something from the heart, don’t. It will backfire, and likely lead to patient dissatisfaction, or worse, a bad public review,” she said.
Glass half-full Rachael says Jurlique therapists love to praise healthy skin when they come across it, but the reality is not everyone has a perfect complexion. This still doesn’t mean you can’t offer compliments in your consultations or treatments. “It’s important to praise your clients on the steps they have taken to help their situation. When we focus on a positive outcome, rather than on what’s wrong, I feel clients are much more likely to get on board with the journey,” Gry said. This approach can be healthier in the long run too. Positive feedback based on behaviour is more constructive than purely appearance-based compliments, as it doesn’t reinforce that selfesteem only comes in the form of external validation. “The client will usually know what has worked and what hasn’t, no need to rub it in,” Gry adds.
Mind games Feeling great in your skin often has nothing to do with the way you look. Gry wishes she had a penny for every time a client saw a face full of blackheads, while she saw normal pores. It’s always better to proceed with empathy during a consult. Irrespective of whether you have nine ‘helpful’ suggestions on where they can improve, you’re in the business of making people feel good about themselves. “If you were treating a patient who was blind, would there be a difference in how they felt about themselves pre and post-treatment? If the answer is no, you haven’t done your job,” Dr Iscoe finishes.
How to provide constructive feedback, positively. If you provide feedback when the client is in an emotionally volatile state, it will result in them merging any negative selfesteem issues with you and your spa. Instead, Dr Iscoe says try this approach when trust is strong, and emotions are calm. “You’ve been a great patient of mine for a while now, and I think I have a good sense of your concerns, and also what you’re trying to achieve. Would you like me to make a few suggestions on some treatment that might be beneficial?”
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KNOWLEDGE AND ACCOUNTABILITY By Paula Cliffin Director / Educator, Prologic Skin Care / Australia
Who I Am Power through knowledge
Protecting the skin and the planet
I have always said I just fell into beauty therapy as a vocation – but on reflection, my childhood memories really did have an influence. We were taught not only to work hard but also to be discerning about where we found our inspiration and our information. This started me on my quest for education and information based on research and backed by reputable sources – no “fluff or puff”. This pathway has led me from beauty therapy to corneotherapy: educating and helping oncology patients to protect their skin barrier function. Many clients tell me how people ask them the secret of their skin – and honestly, it’s knowledge that gives them back power in their health situation. My role has evolved over the years, I am passionate about ongoing professional education. I practise as a Corneotherapist and am certified in Oncology Aesthetics. The knowledge that comes with this is integral to the service I provide, which is an individualised approach to skincare and remedial treatment methodology. The core principle being repair and maintenance of skin barrier and defence systems.
Conducting my business with minimal environmental impact is hugely important to me. Working towards being a sustainable salon is intrinsically linked to my professional ideology and a natural extension to corneotherapy – it simply comes down to protecting the environment. All Prologic formulations are created with both the skin and environment in mind. Our ingredients are eco-friendly and have no negative impact on the microbiome of the skin or the environment. What’s more, Prologic is formulated with the southern hemisphere in mind, addressing all factors contributing to skin conditions in the South Pacific. This has resulted in a first of its kind skincare range. We are proud to have FSC (Forest Stewardship Council) accreditation for our boxes and labels. All materials come from sustainable and fair-trade sources – even the ink we use in our packaging is plant based! All product packaging is 100% recyclable and consists of aluminium, glass, and recyclable plastic. Prologic prides itself on ethical processes.
We have to be accountable Inspired by life “She made broken look beautiful and strong look invincible. She walked with the universe on her shoulders and made it look like a pair of wings.” – Ariana Dancu. This quote really sums up what inspires me. Human beings who are dealt incredibly harsh cards, yet live in the moment, happily – the human spirit. The lives I am fortunate to touch every day carries me in so many ways. It motivates me to be a better person and try to do everything I do a little bit better. It is such a privilege to be part of their journey, to share in their recovery or their passing. I face each day with passion for skin and compassion for the people who entrust me with theirs.
The biggest trend I see coming for the skincare industry is accountability. Today’s consumers are extremely savvy. Demanding more than just skincare results, consumers are aware of the cumulative impact toxins and microplastics have on their health and the environment. And what an opportunity for therapists! Learn, upskill, educate yourself and then your clients! Be discerning about skincare and ingredients that matter, and more than this, be accountable for what we put into landfill and down the drains of our homes and our clinics. Let recycling, upcycling, chemical recovery and composting become the norm. We can make a positive impact – now!
I face each day with passion for skin and compassion for the people who entrust me with theirs 48 | SPA+CLINIC
PRODUCTS Pigment Range Omega 3 Oil Cleansers Sprays Serums Moisturisers Facial-in-a-box Enzyme oil Lipid Rich Masque & more
CONTACT Prologic Skin Care, Australia Ph: 0438 735 990 prologicskincare.com.au
Brought to you by
spaandclinic.com.au | 49
Are We Overdoing It? Lasers, acids, exfoliating, resurfacing – those are common terms describing what most beauty and dermal therapists will recommend to their clients on a regular basis, but are they doing more harm than good?
emember when Kylie Jenner’s skincare came under scrutiny last year as it included a physical exfoliating scrub made from walnut powder? Many skin professionals pointed out that walnut shell powder is too abrasive and can cause microtears in the skin. It seemed everyone agreed that exfoliating your face with this kind of product will cause trauma to the skin. And yet, exfoliating and ‘mild resurfacing’ seems to be most skin practitioner’s go-to treatment plan to improve ‘dull skin’ and achieve a 50 | SPA+CLINIC
fresher, younger-looking glow. At the very least, most will recommend a Vit A based skincare product to increase cell turnover. But is increasing cell turnover really necessary? Shouldn’t healthy skin be able to to regulate its cell turnover efficiently without the help of an exfoliating product? Corneotherapist Robyn McAlpine says, yes it should. “As skin experts, the first thing we need to ask ourselves is why and how,” she says. “Why am I recommending this treatment and how is it working on cellular level? Do I understand the cells and functions involved in the way this skin is presenting? Or am I basing my recommendation on what I know this treatment is promoted to do? Is a peel going to restore a specific cell function or is removing the skin's barrier going to hinder or exacerbate the presentation of skin? Reaching for ablation and resurfacing to resolve skin conditions doesn’t always support the intricate cell functions involved.” Robyn says that the skincare industry has given exfoliating too much focus in recent times as it is often deemed the solution to many skin problems,
Ingredients that exfoliate skin: • AHA (alpha-hydroxy acids): Lactic, glycolic and fruit acids • BHA (beta-hydroxy acids): Salicylic acids, willow bark extracts • Proteolytic enzymes • Retinol/Vitamin A • certain herbs • jojoba beads and other micrograins
but tends to only have short-term results rather than fixing someone’s skin long-term. “There was once the idea that more is better. More treatments, more actives and more invasive. I believe there is an industry-wide over prescribing of treatments and products that aren’t always what the client needs but more about what the therapist needs to sell (hello, outdated therapist targets). Exfoliating, often reached for as the answer to all skin prayers, is the biggest over sell of the century. It’s not for everyone nor suitable to every skin type or condition. In fact, it’s often the first thing I remove from any client’s skin care regime when we begin our corneotherapy skin journey. A healthy skin naturally exfoliates itself. Not self-exfoliating? Let’s find out why and repair that instead!” And while certain gentle exfoliants can be beneficial to some people’s skin, Robyn says that many of her clients are overdoing it unknowingly as so many skincare products now include exfoliating ingredients. “I often come across clients who are unknowingly resurfacing their skin several times a day due to a twice daily regime consisting of an acid-based cleanser, BHA toner, AHA serum and a retinol resurfacing moisturiser. Once we remove these from daily use, skin suddenly is smoother than it ever was with regular exfoliating,” she concludes. She is not alone in her less-is-more approach. Dermatologist Dr Alice Rudd from Melbourne based Skindepth Clinic has chosen to work with skincare brand Dermal Therapy, which is all about minimal ingredients and nurturing even the most sensitive of skins as well as being affordable. “We recommended Dermal Therapy skincare to our clients as we know its non-irritating and gentle on all skin, particularly sensitive skin. The lip balm especially is our number one most recommended product to our patients at Skindepth Dermatology, especially those on medical treatment for acne. Dermal Therapy is perfect for treating skin conditions such as eczema, dermatitis, xerosis and rosacea, as the products are very gentle, soothing and nourishing for the skin,” Dr Rudd says. “Depending on what we are treating we do require the right kind of actives in our skincare routine. However, we do see a lot of patients coming into the clinic that are either using the wrong kind of actives, or too many products. Therefore, our initial consultations with our
I often come across clients who are unknowingly resurfacing their skin several times a day
patients are so important, as we develop a skincare plan tailored to the individual’s skin needs.” As skin professionals, do we have to ask ourselves if we are (unintentionally or not) over-selling skincare products to our clients? Would some of our clients benefit of a more pared back skincare routine without many actives? “Gone are the days of an overflowing bathroom cabinet of skincare products,” says Robyn. “Simplicity of topical products is one of my keys to healthy skin. I believe there is an industry-wide over prescribing of treatments and products that aren’t always what the client needs but more about what the therapist needs to sell. If we are in-tune with the anatomy and physiology of skin, it’s clear that overloading it with foreign ingredients doesn’t align with the nature of our skins’ biology.” Of course, we don’t need to ban exfoliating altogether. “My recommendation is to reduce home exfoliating to no more than once per week and to be wary of how many products in your daily routine contain exfoliating agents,” Robyn suggests. So if you’re experiencing clients whose skin just won’t calm down, start by going back to basics as sometimes, less is more. spaandclinic.com.au | 51
Allergy or Adverse Reaction? Founder of Skin Virtue, Nina Gajic, explains what beauty professionals need to consider when faced with skin irritations.
n this day and age we are exposed to many pollutants and irritants that all impact our skin, therefore it is important to take a comprehensive ‘protection’ approach when dealing with allergic skin. Helping strengthen the skin’s protective barrier function, fortifying its response to irritant exposure and increasing the skin’s tolerance threshold is vital, particularly for compromised skin. The condition of our skin very much depends on our skin barrier and its ability to repair itself. Our skin barrier is our first line of defence against irritants and if it is weakened our skin becomes more permeable allowing for easier access of irritants which can lead to allergic, inflamed, sensitised and irritated skin conditions. Our approach to formulating skincare is to first and foremost, focus on helping strengthen the skin barrier function. Secondly, we include active ingredients that help to combat the skin’s allergic response to irritants. By helping strengthen the skin barrier and supporting the skin’s natural physiological function, we are creating a robust protective foundation to assist the natural healing, repairing and regenerating process of the skin.
Ingredients that commonly cause an allergic reaction Fragrance is considered the most common irritant in cosmetic products and can be allergenic regardless of whether it is naturally or synthetically derived. Fragrances are a complex mixture of various scent substances, and anyone of us can be sensitive to one of these substances. The best way to be safe when choosing skincare is to look for products formulated with allergen-free fragrances; these formulations are less likely to trigger reactions. “Allergen-free fragrance” means simply that, the fragrance does not contain any of the 26 substances recognised as allergens by the current regulations. Other ingredients such as preservatives, solvents, binding agents and softeners that can cause irritation and sensitivity include Parabens, Sodium Laurel Sulphate, Mineral Oils and Propylene Glycol (PEGS). Sodium Laurel Sulphate (SLS) is the ingredient that makes your cleanser or shampoo foam, and cleansing with these ingredients strips the skin and makes it more susceptible to irritation and sensitivity. PEGS is a humectant that draws moisture to the skin. Among all of the ingredients, PEGS are my least favourite, as in my experience, they are a strong skin irritant that can contribute significantly to contact dermatitis. In regard to active ingredients that can irritate, Vitamin C and Vitamin A can tend to make sensitive and allergic skin more irritated. 52 | SPA+CLINIC
They are, however, fantastic ingredients. My choice of Vitamin C is Ascorbyl Tetraisopalmitate and Ascorbyl Palmitate. Ascorbyl Tetraisopalmitate is an esterified derivative from Vitamin C, with the highest stability among all Vitamin C, and is non-acidic and gentle to use. Ascorbyl Palmitate is also a gentle and stable form of Vitamin C with enhanced penetration ability. Both are very effective. My preferred form of Vitamin A is Retinyl Palmitate; it converts to Retinol and then Retinoic Acid, and this additional conversion process within the skin makes it less potent than other forms of Vitamin A. It is the least irritating form of Vitamin A, which makes it more comfortable to be applied daily and consistently without concern of irritation.
Allergic or adverse? Allergic or adverse reaction can occur from many sources. To be able to identify whether you are dealing with an allergic or adverse reaction, therapists need to assess the response, its confinement and the developmental timeframe as well as investigate what products or ingredients the client was using. This is not a simple task as both allergic and adverse reaction can be experienced simultaneously. The difference between the two types of reactions are that allergic reactions occur when your skin comes in contact with an ingredient that sensitises your skin and erodes your skin barrier; subsequently, you become allergic to that ingredient. Repetitive or prolonged exposure to an ingredient or substance is required to induce an allergic reaction. It does not occur instantly and usually takes a couple of days to manifest. Adverse reactions, on the other hand, are more common and show up on the skin almost instantly. When the skin is exposed to an irritant, a rash develops and this rash is usually confined to the site of contact. The most common contributor to both allergic and adverse reactions is fragrance, soaps, detergents solvents and an impaired skin barrier. To best treat sensitive, irritated and allergic skin, always choose brands that formulate with the least irritating ingredients available. Skin Virtue is suitable for all spas and clinics. Our range includes formulations for all skin types and concerns and features three premium collections. I focused on developing a range that is simple to use yet multifunctional and effective. This allowed for the range to be smaller in size in comparison to many other brands which also makes it easier to choose the correct product for specific skin types and concerns. Nina Gajic is the founder of Skin Virtue. advancedcosmeceuticals.com.au
Let There Be Light – At Home Why the new Omnilux Contour FACE is the perfect complement to your in-clinic treatments.
he only flexible LED mask that has been cleared by the FDA for the treatment of lines and wrinkles, Omnilux Contour FACE utilises both red (633nm) and infrared (830nm) wavelengths of light, producing maximum results for which Omnilux is known and valued worldwide. The new rechargeable mask is portable and lightweight, which means your clients can take it wherever they go. It delivers professional results in a single 10-minute treatment session, and unlike the cliniconly treatment, Contour FACE allows
your clients to multi-task while their skin receives the benefits. Omnilux Contour FACE is recommended for use three times a week over a period of four weeks for optimal results. Clinical proven results have shown that 98% agreed their skin felt firmer, 96% said their lines were less visible and 95% agreed their skin looked brighter and plumper. It is compatible with most skincare routines and for use in conjunction with other professional skin treatments such as microneedling, peels and microdermabrasion. It is clinically proven
Users agree: Omnilux Contour FACE delivers visibly impressive results in a convenient, easy to use design. “The Omnilux Contour FACE feels so comfortable and trustworthy. The high quality straps and mask moulds perfectly to your face, ensuring you get the maximum skin benefits.” – Daniel, Daniel Christopher Aesthetics, Brisbane “It’s divine, I’m using it and I’m loving it.” – Michelle, The Skin Institute, Melbourne “The Omnilux Contour FACE gives you professional grade equipment that’s easy to use while you’re at home enjoying your favourite activities.” – Sarah, Skinsational, Sydney
to reduce downtime by up to 50% when combined with more aggressive techniques such as microneedling, IPL, and peels. As there is no large capital equipment needed, the mask easily integrates into your treatment offerings and can be sold by professionals directly to clients for home use, offering an attractive new business opportunity. For more information and to place your order, please contact True Solutions on 1800 808 993 or firstname.lastname@example.org spaandclinic.com.au | 53
No Man 's Land Where have all the male beauty therapists gone? Nadine Dilong explores.
am a feminist and extremely proud of all the amazing business women the aesthetics industry has to offer. But being a feminist doesn’t mean just cheering for women, but cheering for equality for women and men, and so I often find myself wondering what it is about a career in the beauty industry, in particularly beauty therapy, that makes it so overwhelmingly dominated by females? Even though many of your clients would by now be male (with the tendency towards male clients growing), I assume that, if you own a beauty business, all of your beauty therapists are female – am I right? Well, you’re not alone. In fact, it seems there are only a handful of male beauty therapists in the entire country. At the time of writing this article, there are no male students at Elly Lukas, no male beauty therapists at Endota, and in the 40 years that Suzanne Campbell has been CEO of the Australian Academy of Beauty Dermal and Laser Pty Ltd, she has only had two male students wanting to learn the ropes of beauty. And yet, if you look at the hair industry, or even makeup, there are men aplenty. So why don’t more men want to become beauty therapists?
Female Therapists Preferred? And what about those spas and salons that are targeted at men only? Well, I hate to disappoint you, but not even men’s grooming lounges have male beauty therapists. Head therapist at Sydney-based Face of Man, Rhiannon, says they have “no male therapists at Face of Man solely because there hasn’t been interest from any male therapists to join our team.” However, she also mentions another reason as to why there may be a lack of male staff, and it’s because most men prefer to be treated by women, at least at their business. “Our demographic is corporate males ranging from 28-55 years of age; they see us as the leaders in the industry and feel more comfortable being open with us about their concerns and also having intimate areas treated by women. I believe male beauty therapists are so rare because it is definitely still viewed as women’s industry. Males may feel intimidated to get into such a female based field.” 54 | SPA+CLINIC
This is something one of the very few male beauty and dermal therapists in Australia can attest to; James Vivian owns a successful skin clinic in Melbourne, and he was the first male student at Elly Lukas college about 10 years ago. “I was the first boy to go to Elly Lukas, and I didn’t have a uniform. 499 girls in beautiful uniforms and they didn’t know what to do with me,” he tells me about his beginnings in the beauty industry. “I didn’t love training with 499 women, it was tough, feeling out of place, being referred to as a woman, constantly having to remind people that I was there. For me it was a means to an end; I wanted to do facials. And I can imagine that for a younger male, it can seem daunting,” James explains, however, he has never felt his gender hindered him in his professional career, quite the opposite “being male allows you to stand out.” The overwhelming amount of women in this industry might therefore be one of the reasons why men may be intimidated to pursue the same field, but James also suggests that the simple fact most young men aren’t exposed to facials and other skin treatments means they just aren’t familiar with it. “As young men, we get taken to the hairdresser, so we’re exposed to the world of hair, whereas when it comes to facials, a lot of men don’t get exposed to that at a young age.” he says. “I don’t think enough men know about the industry. But I think it’s going in a more gender neutral direction. I would love to work alongside more male beauty therapists,” James concludes. Fellow Elly Lukas graduate Hayden Lyons reached out to James Vivian for some guidance as he has at times felt “very disheartened as most of my female classmates now have successful jobs in all parts of the industry and I have only received a few phone calls,” Hayden says. “I did the exact same training [as women] and as expected in any job, my professionalism is paramount when treating clients. Many clinics react so differently when I express I’m here for employment and the whole demeanour changes,” he explains.
Dermal Sciene student and beauty therapist Jazz du Bois agrees that the attitude of most beauty business owners towards male staff is apprehensive. “I find the biggest hurdle for me, is getting business owners to see past the potential 'hassle' of hiring a male therapist,” Jazz says. However, he has had a positive experience building rapport with clients. Having worked at several day spas and also as a makeup artists, Jazz is now the manager for Dermalogica (David Jones Bourke St) and maintains a full calendar of facials services. “For the most part, clients have received me with open arms. Throughout my career, I have succeeded in building a catalogue of loyal regular and request clients and have had no difficulty becoming booked out for weeks in advance,” he explains. “For staff, there are some adjustments that come from having a male therapist in the business, such as remembering to ask clients about their comfortability. Asking a client about their comfortability with having a male therapist is exactly like pitching an invasive treatment – it’s all about the delivery! If a therapist’s tone sounds negative when asking the question, then the client will likely say no.” “And while my in-salon experiences have been incredibly positive, the biggest challenge for me has been the interviewing and hiring process, and I have found it consistently difficult during my 12 year career. I have encountered managers, owners and human resource personnel who have blatantly made coarse statements towards me; including everything from sexism, bullying, and discrimination. I have also had first hand experiences with the ‘glass ceiling effect’, having unrealistic expectations set of me in comparison to my female counter parts,” says Jazz.
Male Injectors More Common When it comes to the more medical, invasive side of beauty, such as injecting, men seem more common. John El-Helou, Cosmetic Injector at Juv’ae Skin Bar at Wetherill Park and Ravelength Hair & Beauty graduated with a Bachelor of Nursing from the University of Technology Sydney in 2018 and has also completed a Bachelor of Health Science PDH/PE. “I have over 15 years combined experience in the health, exercise and nursing fields including mental health and cosmetic nursing. I wanted to try something different from conventional nursing and always believed if you look good, you feel good. I started to do some research in the area and noticed that more males were starting to have treatments done and this might be a bit of a niche (my clients are roughly a 50/50 split). I completed a cosmetic injecting fundamentals short course and really enjoyed it,” John says. “I still felt that I needed a lot more training and support. I heard good things about Juv’ae so I partnered with them and they have taken me under their wing. Juv’ae have a very strong team where I have had some of their senior nurses train and mentor me.” Does John know any male beauty therapists? He doesn’t. “I think in the past, males were not getting beauty treatments done. Maybe that’s why not many males were in the industry. I am not really sure as cosmetic nursing is different. There are SEIR Beauty School a lot of male doctors doing offers men-only courses cosmetic treatments.”
The male personal care market is growing steadily
It seems like the beauty therapy industry still has a long way to go to create more of a gender balance, and what better way to start than at beauty colleges? SEIR Beauty School CEO, Samantha Elliott, has found it hard to attract men to enrol, and she thinks it’s because there is a stigma surrounding men in beauty.
Changing The Female-Only Narrative “There are stats to show that the male personal care market is due to hit $160billion in 2022, so men are buying and investing in beauty. And yet men are not pursuing a career in the beauty industry and enrolling in beauty schools. I believe it is because of the stigma still attached to the beauty industry as it being female orientated. We want the average Australian male to feel that the beauty industry is as much for them to explore, as it is for women,” Samantha explains. In order to change that, she has just launched male-only exclusive courses where men can feel comfortable instead of intimidated. “We believe that simply having male only exclusive courses and diplomas for men immediately gives men the opportunity to feel comfortable and unembarrassed about learning about makeup, skincare and beauty. We will be focusing on techniques specific to men - such as enhancing male features and face structure, learning about male skin types or issues they might be experiencing, and also just having fun and being creative with things that men want to try in beauty. It is about men experimenting with makeup and beauty. And we want men to tell us what we can do to continually make our courses more attractive to them.” Samantha also believes that all of us can help change the female-only narrative by including more males in beauty marketing. “Simply an image of a male in full makeup can have a very striking effect on the minds of consumers and in society as a whole. Images of men embracing beauty in social media and from major adver tising bodies is a good place to star t,” she says. So if you want to encourage more men to become a beauty and/or dermal therapist, why don’t you start by posting more men on your social media? And next time you get an application from a male beauty therapist, give them a fair chance. You never know, they might just be what your business needs. spaandclinic.com.au | 55
2021 Trend Forecast We asked nine industry experts what clients will want next year.
56 | SPA+CLINIC
Megan Larsen, Founder Sodashi
ack in early 1996 I began formulating natural skincare, using pure, natural and where possible organic ingredients. I believed, if people are questioning what they put in their bodies, and focused on improving their health naturally, it would be inevitable people would begin to question what they were putting onto their skin. As it turns out, in 2019 numbers were released stating the organic and clean beauty sector was now worth $34 billion. More recent forecasts are predicting this growing sector of organic and clean beauty will reach $54 billion by 2027 and the wellness industry was worth $4.2 trillion dollars in 2018. When I was asked to give my predictions for the future in 2021 wellness my immediate reaction was sharing predictions in a world where change is occurring so quickly, is challenging. However, there is one thing I am certain of – that is the growing number of people focused on their health and wellbeing. My predictions for wellness in 2021 is that there will be a widespread focus and education on how to support our wellbeing and ultimately our immune system. There will be skincare with tools for application and to support the healthy functioning and naturally healthy ageing of the skin and a trend towards positive mental health, programs, mindfulness and meditation to alleviate stress and give stability and support. Self-care and self-love programs/workshops/communities will offer support and help to build resilience, self-confidence and strength, and wellness and meditation will also find its way into the workplace. Since employees spend on average 35 hours at work, providing a nourishing support for mental and physical wellbeing builds a stronger, more empowered and more resilient team.
Megan’s 2021 Trend Prediction: A focus on mental wellbeing and skincare that supports healthy ageing.
Anita’s 2021 Trend Prediction: Thread treatments and customised package deals.
Anita East, Cosmetic Nurse and Author of Beautiful Unique Faces Threads will be the big treatment trend for 2021 because there are so many more types of thread treatments available now, particularly threads that promote skin tightening and collagen production as well as threads that create facial lift. Just about anyone in the cosmetic enhancement sphere can use threads, so the availability of them will increase. Threads can also be used in conjunction with Botulinum Toxin, where repetitive muscle movement is causing ingrained wrinkles, and with dermal fillers where volume replacement is needed. In saying that, another trend for 2021 will likely be package deals. Botulinum Toxin, dermal fillers and threads packaged together as a complete treatment. It’s important to remember though that one size doesn’t fit all, and package deals often encourage treatments that aren’t suitable. Cosmetic enhancement medicines are just that, medicines, and medicines should only be used as and when required, not to promote a package deal special. As practitioners, we all need to learn the skill of identifying our patient’s unique facial feature and treat accordingly. It’s easy to create overfilled and over-frozen faces, it’s much harder to create beautiful and unique faces.
Kate Jameson, Founder Youth Lab Given the turmoil we have faced in 2020, both as consumers and clinic owners, I feel 2021 will focus on rebuilding confidence and nurturing our clients rather than the traditional “treatment of the month” or newest aesthetic technology. Our clients are feeling more vulnerable and under potential financial strain so treatments focused on minimal downtime and optimal results will surge in popularity. Aside from the massive increase in new injectable clients we have seen in Perth post-COVID lockdown, we are forecasting more clients being interested in improving their skin health in a more holistic way; with a strong focus on active home care and in-clinic treatments such as the hydrafacial and broad band light. Old and familiar yes, but results driven, affordable and most importantly effective.
Kate’s 2021 Trend Prediction: Effective treatments with minimal downtime.
spaandclinic.com.au | 57
Rebecca’s 2021 Trend Prediction: Skincare focused on a healthy microbiome and sustainability.
Rebecca Powne, Founder AWE Cosmeceuticals I believe we’ll see a continuation and further growth in ingredients focused on the microbiome, including prebiotics through to postbiotics. The idea is to preserve the equilibrium of the skin’s microflora and maintain effective skin barrier function. Just as the human gut houses an array of helpful bacteria, so does the skin. And skin health, just like gut health relies on this equilibrium of microbes to maintain health. Importantly, we all have our own unique microbiome, hence why one ingredient may work for one person and not for another. In addition to this I hope to see the industry continue to strive for more sustainability both in ingredient selection and packaging options. We have started to see a shift towards this, however it is certainly an area of great interest for many of us who are wanting to reduce our impact on the environment individually and as businesses. A simpler approach to packaging and more recyclable, compostable and possibly refillable options for consumers to choose from. We are cutting down on waste in many areas of our lives and the beauty industry really needs to do their part to reduce the estimated 120 billion units of packaging manufactured each year.
Neil Owen, Director Spa Vision Most industry professionals will agree that ‘Touchless Therapies’ will see a continued resurgence in popularity. Touchless Therapy however as a concept is not new and equipment such as the SoftPack® System (often referred to as Dry Floatation) has been around for over 40 years when it was first invented in Europe by wellness pioneer Paul Haslauer. Originally designed for rheumatologists and physiotherapists to relieve client’s aches and pain, it has evolved and established itself as a highly effective and desirable spa and wellness treatment. We believe 2021 and beyond will see a resurgence of the Soft-Pack® within the spa and wellness market. The experience involves a guest lying in a weightless state whilst surrounded by warm water, however the guest does not make contact with the water and is ‘dry’ whilst ‘floating’. Products such as algae/ spirulina, moor mud and body crèmes (from any product house that 58 | SPA+CLINIC
has a body offering) can be applied to the body and the gentle water pressure activates the ingredients to absorb quicker whilst simultaneously creating a relaxing experience. Think of it as an enhanced ‘super body wrap’ with several additional benefits. Packages utilising the Soft-Pack® can be targeted on sleep therapy, relaxation or recovery making it a very versatile part of the team and menu. Clinics offering more invasive treatments can also use the equipment as a pre and post treatment offering to ensure they add therapeutic value to the guest experience. Not only does the Soft-Pack® not require a therapist (or contact) to operate, it is a great ‘linking’ treatment for packages that do involve a therapist such as massage and facial treatments. Let’s face it, we all want therapist based treatments to get back to normal as quickly as possible to ensure we utilise the incredible hands-on-therapies available in our industry. However, if we can further elevate the guest experience by combining hands-on and touchless therapies, even better!
Neil’s 2021 Trend Prediction: Touchless Therapies such as Dry Floatation.
Catherine Biedermann, Advanced Cosmeceuticals While the pursuit of cosmetic enhancements will continue to rise in 2021, the swing towards more non or minimally invasive procedures will also be on the uptake. Seeking non-surgical procedures that produce similar results to surgical procedures without the downtime will continue to be a growing trend in 2021. We also see more men becoming comfortable with the concept of cosmetic enhancements and again, seeking more minimally and non-invasive procedures. Device technology will continue to become more innovative particularly in developing devices that can effectively treat multiple indications within the one system. We will see more versatile devices that are functional for a clinic while producing good outcomes for the patient. We see a key trend in the development of needle free alternatives to cosmetic enhancement procedures like hyaluronic acid filler devices. Filler delivery devices that are needle free and pain free and are capable of producing the same volume enhancement results as injectables will be a huge growth area in 2021.
Catherine’s 2021 Trend Prediction: Needle-free alternatives to cosmetic enhancement precedures.
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Results and patient experience may vary. As with any medical procedure, ask your doctor if the EMTONE procedure is right for you. In the EU: EMTONE is intended for treatment of obesity and localized obesity by fat reduction, skin laxity treatment, skin regeneration, treatment of gynoid lipodystrophy, alleviation of pain and alleviation of muscle spasms. ©2019 BTL Group of Companies. All rights reserved. BTL® and EMTONE® is registered trademark in the United States of America, the European Union, and other countries. The products, the methods of manufacture or the use may be subject to one or more U.S. or foreign patents or pending applications. Trademarks EMSCULPT®, EMSELLA®, EMTONE®, EMBODY®, and HIFEM® are parts of EM™ Family of products. 1.93% of patients showed a visible reduction of cellulite. Fritz K, Salavastru C, Gyurova M. Clinical evaluation of simultaneously applied monopolar radiofrequency and targeted pressure energy as a new method for noninvasive treatment of cellulite in postpubertal women. J Cosmet Dermatol. 2018;00:1–4.
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eventually become a thing of the past. No more ‘quick’ fixes, but rather long term results. The top layer of the skin is NOT where the problems lie, and if we keep thinking that by removing this layer we have solved the ageing problem, then we are seriously wrong. We keep doing the same treatments (chemical peels, microdermabrasion) and expecting a different outcome. If what we were doing was working, then why do we keep doing it more frequently or stronger to achieve the same result? If we have changed things, long term, then we should be doing less of something, not more. I believe that treating the skin from the inside out and not the outside in is the way of the future. Working with the skin and not against it, will deliver longer, healthier results and this is how we will be able to literally slow down the ageing process. This is a philosophy I have been practising for many years, have proven results and developed a cosmeceutical skincare range, Clinicals, to marry this approach. I believe this will be the future of skincare.
Michael’s 2021 Trend Prediction: Sustainable skincare with high performing ingredients.
Sia’s 2021 Trend Prediction: A focus on the eye area and treating skin from the inside out.
Sia Hendry, Director You by Sia For the past two decades, lasers have really dominated the industry and have evolved and improved over time. With incredible advancements in technology, they deliver results for ageing, pigmentation, acne and even medical conditions such as Rosacea. Moving into 2021, the only disadvantage with lasers is that we are not able to treat the eye area or close to the eyes. This has limited us in wanting to assist clients with crows feet, crepey eyelids and under eye bags or sunken eye sockets. The only solution for this is surgery, which always comes with risk. I believe there will be a place for non-laser based technology that will allow us to safely and effectively treat the eye area with little to no risk. Not everyone wants to go under the knife and this has driven scientists to start looking at devising technologies to replace surgery. I also believe that these new technologies will not only give nonsurgical options but also address the actual ageing of the skin. We must remember that a facelift doesn’t slow down or fix the ageing skin, it merely pulls it tighter. So pigmentation, large pores, redness and unhealthy skin is still present. This is where new technologies will be able to provide results almost as effective as surgery, including upper and lower eyelids, but also correct the redness, pores, pigmentation and ageing of the skin. For many years we have been taught to remove, exfoliate and damage the surface of the skin to reveal a more youthful and glowing complexion. I believe that this approach in 2021 will start to be reversed and the over exfoliation of the top layer of skin will 60 | SPA+CLINIC
Michael Schummert, CEO BABOR HQ In these unique and uncertain times safety, health and transparency have gained unparalleled importance – also in the skincare industry. This mostly effects the already existing clean beauty trend: it will push it further but will also shift the focus from "free from" lists to more awareness for the story behind a product’s creation. In other words: awareness for a sustainable production process. Today’s consumer is concerned about their health and wellbeing and wants to know where those products come from, that touch them unlike anything else. These aspects also reflect on the outcome the consumer wants to achieve. A healthy, glowing complexion is first priority. At the same time, we see a new understanding of ageing. We see a more positive attitude in terms of ageing and energy boosting formulations are on the rise. Skincare that unites sustainability with high performing ingredients is the key trend for 2021.
Dr Niro Sivathasan, Medical Director Ignite Medispa 2020 saw a drive towards a more androgynous look in some regions of the world – something which I feel has been a flawed approach, almost akin to the ‘fox eye’ fad. Indeed, the use of significant volumes of injectable fillers to the jaw is not something I think is appropriate for most women. Adding considerable bulk across the whole of the lower part of the face (which may improve irregular contours), results in a heavier and masculinised look when not viewed in close-up. I believe that 2021’s most popular trend shall be for improving the definition of the jaw-line and under-chin areas. Whilst the desire to improve ageing of the lower face has been popular for years; at Ignite Medispa, we have noticed a much more pronounced yearning, perhaps consequential to more people seeing themselves whilst participating in video calls/ teleconferencing due to the imposition of social restrictions. That is not to say that a surgical facelift is appropriate for, or desired by, everybody. Equally, I think many finally recognise that the use of fatblasting injections and insertion of threads works properly (i.e. tangibly and for a reasonable period of time) only in a very small percentage of those seeking improvements in the lower face and neck. Accordingly, I have developed a minimally invasive approach utilising a number of different modalities to rejuvenate the lower-face and neck regions. Known as ‘Ignite silhouette plasma anti-ageing lift’, this technique addresses various aspects of the ageing process and has been extremely popular, including with men, since launch. We are able to add components to this signature technique to provide a bespoke journey that suits the aesthetic-, financial-, and lifestyle requirements of our patients. I am confident that demand for such a service shall remain strong.
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Dr Niro’s 2021 Trend Prediction: Customised treatment plans with a focus on the lower face.
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Why One Device Only Won’t Get You Perfect Results Dr Gina Messiha explains the importance of combination treatments and understanding your patients’ bodies and concerns.
he demand for body contouring and sculpting treatments is rapidly increasing, and so too has the interest in noninvasive approaches. In the last decade, the market for body contouring devices has soared given the high risk of adverse reactions, recovery time and cost of surgical options. In view of this, the revolution of technology has grown to meet this demand, from minimally invasive to even non-invasive modalities. However, one size does not fit all when it comes to body contouring treatments. Our patients present with different concerns, expectations and different body shapes, which all come into play when determining the most suitable treatment plan. At Ocean Cosmetics, we see patients who seek fat reduction in areas like the abdomen, thighs, love handles, banana rolls, bra fold and less commonly, arms. We also see post pregnancy and post weight fluctuation, stretch marks and skin laxity. And in more recent times, we are also seeing the demand for cellulite treatments. Above aesthetics alone, as a medical cosmetic clinic, we also have patients present with functional problems like Rectus Divarication, lower back pain, and asymmetrical muscle atrophy where muscle toning is required. I firmly believe that no one single device will achieve the perfect results, but rather, finding a combination of modalities for each individual will help to attain optimal outcomes.
The First Rule Of Thumb Is Body Contouring Is NOT A Weight Loss Alternative Patients need to understand that body contouring treatments are not designed for weight loss. Instead, they are designed to change the shape or ‘contour’ of the body. These are the treatments we provide at Ocean Cosmetic and when used individually or collectively, can help: 1. F or Non-invasive fat reduction in stubborn areas like lower abdomen, banana rolls, bra fold, inner and lateral thigh and arms, Cryolipolysis, also known as fat freezing, is still the gold standard. The procedure relies on the crystallisation of fat cells when exposed to cold temperature followed by selfdestruction, a process known by apoptosis. Studies agree on 20-28% fat reduction after each treatment. Ideal patients’ BMI should be less than 25 with pinchable fat fold, however patients with BMI 25-30 can still benefit with more than one treatment. 62 | SPA+CLINIC
1. Emsculpt: Patient had been treated with four Emsculpt treatments to her abdomen. Photo shows fat reduction and muscle definition as a result of the treatment.
2. For improving skin laxity, Radiofrequency (RF) & High Intensity Focus Ultrasound (HIFU) are considered the cornerstone for skin tightening. Recently, I started using bio stimulating fillers prior to RF and HIFU to achieve even better results. At Ocean Cosmetics, we have EndyMed which is 3Deep® RF for skin tightening. We also have Vivace™ by Cynosure, which is micro needling RF for skin tightening and stretch marks. These treatments assist with post weight loss, skin sagging and post-partum ‘mummy tummy’. The latest to join our clinic is ULTRAcel Q+ by Cynosure, which is a 3rd generation HIFU technology for face and body skin tightening and fat reduction. 3. F or muscle toning, high intensity focused electromagnetic technology (HIFEM) is now becoming one of the most soughtafter treatments in our clinic. Emsculpt ® by BTL is the latest device to build muscle and sculpt the body by producing 22,000 supramaximal contractions in each session. Areas that can be
lift and functional improvement (back pain and balance), I am currently treating a patient with right Gastrocnemius muscle atrophy, secondary to regular botox injection for her Focal Muscle Dystonia. This patient is already improving in her functional walking ability and we recorded .5 cm increase in muscle circumference [see photo two notes]. 4. For Cellulite reduction we are using the latest technology Emtone ® by BTL. Emtone® uses simultaneous monopolar radio frequency and mechanical targeted pressure energy to treat several aspects of cellulite. A consult is required first as patient expectations have to be addressed. Cellulite is one of the most difficult body contouring issues. It may require the addition of bio stimulating fillers if associated with areas of significant lipoatrophy or skin tightening if there is significant skin laxity or even fat freeze if it requires volume reduction [see photo three notes]. Physicians should refer to the latest paper which is providing the Cellulite algorithm by Dr Sabina (Davis et al. 2019).
A Treatment Plan Will Require Multiple Modalities For Maximum Results 2. Emsculpt + Injectables: This is a progress photo showing the increase in muscle in the patient’s right calf from her Emsculpt and injectable treatment.
treated are abdomen, gluteal, calves, triceps and biceps. Patients’ expectations have been exceeded. The most common areas we are treating are abdominal muscle where we use the protocol which provides both apoptosis (fat reduction) and muscle toning, Patients notice circumference reduction and significant definition [see photo one notes]. When it comes to glutes for both buttock
3. Multiple modalities: We treated this patient over the course of two years with Cristal Fat Freezing to debulk the back of the thighs, bio stimulating filler to add volume to some of the deeper cellulite dimpling, EndyMed 3DEEP Body Contouring to reduce the circumference of the fat cells and more recently with our Emsculpt to build muscle in her buttocks and Emtone to reduce the appearance of cellulite.
It is important for physicians to pay attention to each patient individually and assess any elements which may influence the type of treatment required. Some factors to take into consideration include: 1. Gender. Women are more predisposed to cellulite than men, affecting between 80-90% . This is commonly due to body structure and hormonal changes, and how the layer of fat sits below the skin’s surface. Females also tend to struggle with stretch marks and post pregnancy skin laxity, so treatments that provide a smoothing effect will be the most beneficial. 2. A ge. Age-related hormonal changes can start post puberty and worsen with menopause and andropause, leading to increased skin laxity, changes in fat distribution and reduced muscle volume. 3. Family History. Genetics play an interesting role in body composition and the way in which fat is stored, whether that be around the thighs or in the upper body. Body shape tends to run in the family, so different treatments, therefore, are dependent on each body type. 4. B MI. Patients with a normal BMI seeking improvement in their body shape will typically benefit from treatments like Emsculpt ® or Emtone®, rather than fat freezing procedures for localised fat reduction. 5. Lifestyle. Prolonged sitting in a sedentary lifestyle predisposes people to cellulite, even with a normal BMI. Patients who continue to lead an active lifestyle tend to experience longer-lasting results. The good thing about body contouring treatments is that they are all great at what they do, with each treatment working in a different way to deliver slightly different results. Furthermore, integrating procedures can really work to target multiple areas at once. There are a number of non-invasive body contouring devices on the market, with more under way, making it more possible than ever to achieve maximum results and satisfaction for every patient. Dr Gina is a fellow of the Royal Australian College of General Practitioner and a member of Cosmetic Physicians College of Australasia. She is the co-founder and co-director of Perth-based Ocean Cosmetics. oceancosmetics.com.au spaandclinic.com.au | 63
Meet The Faces Behind The Brands Get to know the trainers behind some of Australia’s well-known aesthetics companies. How do you make sure your clients get the best support with social distancing measures in place and what innovation are you looking forward to in 2021? Sandra Sostres, RN, Cynosure AUS/NZ Clinical Manager We have been keeping in touch with our customers by offering some virtual online training. It has been essential to keep engaged with our customer during this time to keep them updated about new treatment guidelines and how to perform the treatments safely under the new measures in place. Cynosure is also offering live and on demands Educational webinar as well as one-on-one training sessions online. Cynosure’s PicoSure I am looking forward to energy based technologies suitable for all skin types, with minimal downtime and discomfort which deliver faster results. To reverse the sign of ageing, HIFU and RF based devices used separately or in combination are a good option to maximise collagen remodelling. For body contouring and tightening I am looking forward to the first hands-free wrap-able RF applicator, FlexSure (Cynosure) to help tone and define your physique. Cynosure has developed the first world Picosecond laser, the Picosure, which is effective and safe to use on all skin types, for the treatment of skin revitalisation, and pigmented lesions. I am looking forward to the development of additional indication with our Picosecond Laser, for the treatment of skin of colours.
Kate Melles, InMode National Clinical Educator Covid19 has been a huge change for AUS and the way we live our lives, the new ‘normal’ was not so normal for some. Hygiene habits, PPE (personal protective equipment) are not new to the Beauty, Aesthetic Industry. Our industry is one of the few who have always implemented infection control policies and procedures. Ensuring a safe and hygienic working environment ensuring little to no risk of cross contamination. Hand washing, gloves, masks are all practices that come naturally to our industry so really we were well prepared for preventing the spread of Covid in the clinical environment. Social distancing can be challenging when performing a treatment or a procedure on a client, however treatments procedures are strictly 1 on 1. I have found I am leaning 64 | SPA+CLINIC
more towards my ‘hands free’ device alternatives such as the Evoke and Evolve when suitable to address skin/ body concerns of my clients. I ensure my clients get the best support with social distancing by utilising my hands free devices when possible. When I need to get up close and treat I am ensuring the client feels safe and supported from the moment they come in. Clients want reassurance that you are using single use disposables items such as head bands, sheets on the bed etc. Cleaning your technologies and hand pieces in front of the client for peace of mind. If you take the time to explain how you as the therapist are InMode’s Evolve putting their safety first they will be at ease. 2020 has been the year that I have fallen back in love with RF (Radio Frequency) so 2021 I hope to see more innovation around RF devices. The industry goes in waves and right now we are riding the radio wave. I have just received my new RF micro needling device and I cannot wait to see the results we get in early 2021. Keeping social distancing in mind I would like to see more clinics using hands free skin tightening devices, we have had hands free fat reduction devices for years now but let’s all jump on the skin tightening bandwagon. Prevention, prevention, prevention I say! 2020 has been a big/ interesting year for all, I hope the industry as a whole continues to innovate, inspire and continue to deliver great results for all our clients.
Julie Nguyen, BTL Medical Science Liaison I embrace creativity to keep my clients engaged with the virtual content. Platforms such as Zoom allow me to utilise screensharing and whiteboard tools for collaborative activities, in lieu of hands-on training. Constant communication is crucial to ensure trust, engagement and productivity. I regularly follow up with refresher training sessions to gain feedback and address any gaps in knowledge. All our clients have exclusive access to BTL’s online portal which provides further support with clinical training packages and videos to keep them upskilled in the comfort of their own space.
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BTL has revolutionised the way to offer the most advanced non-invasive solutions for body sculpting, and our success continues to grow. One innovation I am extremely excited about is EMTONE. It is the first of its kind to uniquely combine radiofrequency and targeted pressure energy simultaneously to treat Cellulite. Our clinical studies have proven that the synergistic effect leads to an increase of 59% in collagen, 64% in elastin and 44% in dermal thickness. As a result, the treatment time is cut BTL’s EMTONE in half while maintaining patient comfort with no downtime. Conventional non-invasive methods have only been able to relieve the symptoms of Cellulite. EMTONE’s technology sets this apart as it addresses all the major contributing factors of Cellulite and smooths the appearance of dimpling.
Madeline Firkins, Clinical Trainer Teoxane Covid-19 has changed the way we train injectables. At the beginning as there was no face to face injecting allowed, we did all our training via zoom webinars focusing on educating our injectors in anatomy and product choice while in isolation. It was the perfect time for Injectors to upskill. Teoxane have continued the zoom trainings as the feedback we got was positive. Injectors don’t always have the time to do face to face trainings in the day so the after hour webinars are a great option. Teoxane offer webinars every fortnight to their customers to help with growth and development. Now that we are allowed back in clinic doing hands on training, we limit the number of people in the room as well as follow strict hand hygiene and PPE. We insure the patient and injector pass the pre screening covid questionnaire. Both myself and the injector I am training both wear a mask and eye protection as well as disinfecting all surfaces and cleaning our hands before touching the patient or setting up our sterile pack. In 2021 I am definitely looking forward to attending some Cosmetic Conferences in person after all the cancellations this year.
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I am looking forward to learning new techniques I can pass on in my trainings. With all the changes that have happened in the industry this year I am looking forward to continuing my growth and development through virtual ‘train the trainer’ webinars from Teoxane key opinion leaders from around the world. I am excited to see what new products come on the market from all injectable distributors and device companies.
Laura Devine, Lumenis Clinical Educator Covid-19 really took its toll on the aesthetic industry with many clinics forced to close during extended lockdown periods across the country. Throughout this time it became clear that the aesthetics industry was going to have to change in a way that made education virtually accessible in order to support staff and clients alike. Lumenis quickly implemented live virtual training sessions, webinars, learning materials and also developed and launched our new online education platform “The Hub” to help support our clients with ongoing education as best we could, without being able to travel and/ or be physically in clinic. Now that restrictions are starting to ease, training and support will be a key focus for us to ensure that any Lumenis customers who need additional help are supported. When providing in clinic support our staff follow strict social distancing and all Covid safe protocols. Training is held in small groups to allow for proper social distancing, all participants have their temperature taken, contact information registered on arrival and masks are available/ are worn as required. The aesthetic industry has a long Lumenis’ NuEra Tight standing reputation as having some of the toughest health and safety regulations even prior to Covid, therefore the transition to tighter treatment protocols has almost come as second nature to our industry and the team here at Lumenis are here to support our customers through this transition in an way we can. Lumenis has just released the NuEra Tight radio frequency device for fat reduction, skin tightening, cellulite and wrinkle reduction.This multi-frequency device has five different frequencies allowing the operator to dial in the depth of energy penetration to account for patient condition, clinical indication and specific body area. NuEra Tight treats from head to toe, is fully customisable with a variety of electrode sizes, delivering fast, comfortable and repeatable results. From a training perspective I’m always excited about new ways of supporting clients both virtually and face to face. Through the ongoing development of our Lumenis ‘Hub’ we will be able to deliver more interactive webinars and educational videos to better support our customers. Lumenis are industry leaders when it comes to innovation, so stay tuned for more exciting technologies in 2021!
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The Only Way To Safely Inject Dr Jake Sloane runs us through the sterility and cleanliness measures he urges every injector to take to ensure patient and practitioner safety.
ince some of the lockdowns around the world ended, the demand from patients for cosmetic treatments has been truly unprecedented. In a speciality where aseptic technique has always been vitally important, cleanliness and patient safety have become particularly hot topics post-COVID. With my background in surgery, I’ve always tried to approach injectables with a systematic method, looking for ways to improve my efficiency and technique. It’s my belief that meticulous planning and attention to detail distinguishes the elite injectors from the rest. By thinking ahead, our injecting strategies become clearer and the results and outcomes that we deliver for our patients will always improve. Here are some of my top tips to help keep your technique on point and your patients safer: 1. Explicitly write your treatment plan down during your consultation. Most injectors in Australia work alone, so calculating everything that you’ll need before you lay hands on your patient will help you mentally plan ahead. 2. Consider opening two dressing packs for procedures. One for ‘dirty’ items and one for ‘clean’ items such as your cannulas. Mixing these risks contamination and inadvertent infections. 3. Don’t ever lay an exposed cannula or needle on a dressing pack, keep them safely covered in their protective sheaths for sterility and only remove these when you need the item. 68 | SPA+CLINIC
4. Keep the bin nearby with the cover off so you can easily dispose of gauze and nonsharp items with a no touch technique. 5. Did you know that your filler syringe hub, the plunger and the inside of the filler syringe packaging are not sterile. During the manufacturing process, only the inside of the syringe and the filler gel itself is sterilised. So as soon as you pick up your fillers, consider your gloves contaminated. 6. Draw up your anti-wrinkle syringes, choose your fillers and lay them out with the appropriate (but sheathed) needles and cannulas in a systemic order that makes sense to you before you start injecting. 7. Open up your alcohol wipes, gauze, decant your chlorhexidine or other cleansers before you start injecting so that you don’t ever re-touch your cupboards, drawers or doors with gloved hands. This is a very common mistake and risks cross contamination of patients. 8. Once you’ve used an item such as a gauze, either put it straight into the bin or onto the separate dirty field that you opened at the start. Always put needles straight into the sharps bin, but if you do need to use it again, use the galley pot of the sterile feed so that all of your sharps are in one safe place to help avoid needle stick injuries. 9. ‘Dilution is the solution of pollution’ - an old surgical saying but it holds just as true for injectables! Clean, clean and then clean the skin again. Patients typically wear makeup, sun screen, serums and tinted
creams. They are high risk for infections or delayed onset nodules, so educate them to come with a clean face to save you both time but also potential complications. Adding this information to your pretreatment emails, SMS reminder messages, etc helps reinforce to your patients why having clean skin is so important. 10. Continue to clean the face as you go and re-clean every single injection site again. Don’t ever inject if you’ve touched the skin with a gloved finger to palpate a landmark. Just re-clean it with an alcohol wipe and let it dry before you inject. Alcohol only works properly as a steriliser if the skin fully dries. (The same goes for using alcohol gel on our hands, rub the hands together and let it dry fully). 11. Remember, your gloves should be considered dirty, even if you have donned sterile gloves! Think of this example – when you’re served food in a café by someone wearing gloves, they’ll also be touching their environment, handling money, touching their face and everything else around them! It’s the same principle in our injecting rooms and gloves are usually inappropriately used as a false safety blanket. We’ll touch our trolleys, our patients’ faces, hair or clothing, our filler syringes etc. Cleaning the skin and not touching it again is the only way of guaranteeing sterility. This is by no means a complete list of sterilty measures, but if we think about what we are offering our patients and aim to elevate our standards, we’ll encounter less complications. Dr Jake Sloane is a leading cosmetic doctor offering advanced injectable treatments. drjakesloane.com
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Striving To Be The Best With Merz We talked to Merz Managing Director, Jeannine Hill, to learn how the world’s largest dedicated aesthetics business ensures ongoing excellence. Tell us about Merz Merz Group is 112 years old and is still owned by the family of our founder, Friedrich Merz. I mention this important fact, as it permeates through everything we do; our philosophy and our values. We are invested in the long term, both with our people and our customers. Since joining the company over six years ago, I have been continually impressed by the genuine care our senior leaders have for all our employees and how seriously we all take our commitment to our customers. It’s not a job, it’s a vocation. “Good enough” is never good enough. Our employees are the backbone of our company and we try hard to create an atmosphere which empowers our team to contribute and excel, and where they feel valued. Our team is focused on helping our customers build their businesses. We believe our reputation for quality products, scientific innovation and personal relationships with our customers is well known. Building on this incredible heritage, we have recently undergone a hugely exciting restructure which has allowed us to segment our three businesses; Merz Aesthetics, Merz Consumer Care and Merz Therapeutics into dedicated, separate businesses. This means that Merz Aesthetics is now the largest dedicated aesthetic business in the world. This advancement will allow us to focus even more so going forward, on our Aesthetic product pipeline, our customers and most importantly, the patients who benefit from Aesthetic medicine.
How does Merz ensure the highest quality standard for their products and support HCPs with education? Our anti-ageing products are manufactured in the US, Switzerland and Germany in our state of the art facilities. Merz’s historical 70 | SPA+CLINIC
origins as a research-based Pharmaceutical company come to play in our rigorous development and testing protocols. We will never release a new product formulation onto the market until we believe it is the absolute best we can make it. Aesthetic Medicine is both a science and an art and we combine these two skills to provide comprehensive training to our HCPs. Aesthetic Medicine is also an area that is constantly developing, and to support our customers, we hold literally hundreds of quality training sessions every year. To be compliant with all government recommendations, in a “business as usual” world, our education consists of: in-clinic one-on-one sessions, weekend group trainings, all the way to large scale liveinjecting symposia where we bring together leading experts from Europe, the UK and the US, along with Australian and New Zealand experts to share their knowledge and skill.
How have you helped HCPs through the pandemic? Firstly, we see our customers as partners, and as such, we care about not only their business, but about them personally. So, the first thing we did was simply reach out through immediate video chats, to say hello, stay in touch and try to help to keep spirits high. Secondly, knowing that many of our customers now had some additional time on their hands, we galvanised into action to develop and make available a “suite of offerings”. Within one week of the NSW lockdown, we had developed the “Merz Community Connection” Newsletter. This went to all our customers and included various educational pieces, as well as training videos, which we began producing with both local and overseas experts. Many of our customers availed themselves of the education we made available and we
had double the normal industry levels of attendance and engagement. Once the clinics were able to open up again, we launched a series of product purchase packages which allowed our customers to purchase product at competitive pricing, but only pay for it in smaller monthly allotments, which helped to preserve their cash flow and help them to get through a tough time.
What can we expect from Merz in 2021? A great deal! We have just recently launched our new branding platform, “Confidence to be.” Our purpose is to support HCPs in helping their patients be the very best version of themselves. We want to build confidence with our partners by them knowing we stand behind our products in every way and we are there to support them, no matter how big or small they may be; and lastly, to build confidence in our employees to know that they work with an ethical, innovative, caring company and where they can aspire to be anything they want to be. Suffice it to say that we believe Merz Aesthetics is at the very beginning of our Golden age. This article was sponsored by Merz. merzaustralia.com.au
Merz Australia Pty Ltd (ACN: 151 073 559) Sydney, Australia. Ph: 1800 268 820. Web: www.merzaustralia.com.au The Merz Aesthetics logo is a registered trademark of Merz PharmaGmbH & Co. KGaA. Copyright ÂŠ 2020. Merz Australia Pty Ltd. All rights reserved. AU_MA_SPA__FP_V1:NOV20. 9311MER. Date of preparation: November 2020.
Gifts That Keep On Giving
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his Christmas season will be different. With many families spread across different states and countries, coming together under the Christmas tree won’t be possible for everyone this year, so it is all the more important to give gifts that improve our wellbeing and make us smile for longer than just a few minutes on Christmas Day. Whether you are looking for meaningful gifts for your staff, a colleague, or your VIP clients, we have collated the most beautiful wellness gift ideas to make your Christmas season that little bit easier.
In Essence Glass Diffuser and Vanilla RRP $99.95 INESSENCE.COM.AU
Omnilux Contour FACE RRP $949.00 TRUE-SOLUTIONS.COM.AU
Salt Lab Deconstructed Bath Bomb RRP $19.99 SALTLABORATORY.COM
Madré Mama Self Care Kit RRP $149.95 MADREAUSTRALIA.COM
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Locako Native Vitamin C RRP $32.95 LOCAKO.COM.AU
Beauty Fridge RRP $129.99 BEAUTYFRIDGE.COM
Grown Alchemist Hand Care Kit 300ml RRP $70.00 GROWNALCHEMIST.COM/AU
Jurlique Rose Body Care Set RRP $72.00 JURLIQUE.COM/AU
ECOYA Summer Limited Edition Madison Jar RRP $44.95 ECOYA.COM.AU
Lux Aestiva Jade Roller RRP $49.00 LUXAESTIVA.COM
Saint Belford 2021 Curation Diary RRP $59.95 SAINTBELFORD.COM.AU
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Happy Skin Co Mini Shaver RRP $49.95 HAPPYSKINCO.COM
Fusspot Collagen Beauty Tea 70g Loose Leaf Blends RRP $29.95 FUSSPOTTEA.COM
Intrametica Filled Miron Preserving Caddie Collection RRP $429.00 INTRAMETICA.COM.AU
Silvi anti-acne silk pillow case RRP $89.00 MYSILVI.COM Ginger & Me Skin And Mind Chill Globes RRP $59.95 INSKINCOSMEDICS.COM.AU
Isagenix Collagen Elixir 10x50ml bottles RRP $66.66 ISAGENIX.COM
Glasshouse Kyoto In Bloom Destination RRP $125.00 GLASSHOUSEFRAGRANCES.COM spaandclinic.com.au | 75
Professional Skincare Christmas Sets For Your Clients Skin Virtue Christmas Pack RRP $249.00 ADVANCEDCOSMECEUTICALS.COM.AU Sisley Black Rose Cream Mask Gift Set RRP $200.00 SISLEY-PARIS.COM/EN-AU/
O Cosmedics Immortal RRP 222.00 INSKINCOSMEDICS.COM.AU
Payot Rituel De Soins Liftants RRP $160.00 PAYOT.COM
Young Living Bloom Brightening Skincare Set RRP $328.80 YOUNGLIVING.COM
Ella Bache Illuminating Skin Collection RRP $85.00 ELLABACHE.COM.AU
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Synergie Beauty Sleep Kit RRP $179.00 SYNERGIESKIN.COM
Skinstitut The Dream Team RRP $125.00 SKINSTITUT.COM Limited Edition Glow Kit Face & Body Indulgence By Aspectâ„¢ RRP $139.00 ASPECTSKINCARE.COM
Waterlily Anti-Ageing Travel Essentials RRP $149 WATERLILYSKINBODYSPA.COM.AU
AWE Cosmeceuticals PITTA Christmas Pack RRP 119.00 AWECOSMECEUTICALS.COM.AU
The Dermal Diary The Luminous Lift, Instant Face Lift Kit RRP $249.00 THEDERMALDIARY.COM
DMK The Limited Look RRP $387.80 DMKSKIN.COM.AU BABOR HSR Extra Lifting Set RRP $286.00 BABOR.COM.AU
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Paula’s Choice RESIST Super-Light Wrinkle Defense SPF 30 RRP $39.00 PAULASCHOICE.COM.AU
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mesoprotech nourishing antiaging oil SPF 50 RRP $79.80 ADVANCEDCOSMECEUTICALS.COM.AU
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10 questions with Jim Norman He is the founder of Aussie Medi Tech and an all-round laser expert. We speak to Jim Norman to learn more about him and his career spanning almost four decades.
1. How did you get into the aesthetics industry? My background is electronic engineering and I have been working on Nd:YAG Lasers since 1982. Prior to establishing Aussie Medi Tech I specialised in the field of medical lasers and optics, and whilst in France, I worked with the R and D department at Thomson CSF (now known as Thales Group), which was a major electronics supplier to the defence, aerospace, airlines and transportation sectors. Following this I started my own business Aussie Medi Tech in 1997 where I first designed and produced systems for the Handicap to assist with movement disorders. After establishing my business, I began exploring lasers in the aesthetic field and found a new challenge in finding a quality laser that meets the standards of applications. During this time there were hardly any lasers in the market and this was exciting for me as it was an unknown. It was then that I was introduced to Quanta System and from that moment I pursued my passion in laser innovation.
2. What does a typical day in your life look like? Typically I wake up at 6am have my coffee in the garden and enjoy a little bit of quiet time before planning my day. Once Iâ€™m in the office, I begin by sorting through emails and following up on clients. I then will either have a day scheduled for service appointments or application training, which is a passion of mine. Otherwise I would be demonstrating our devices to prospective clients. As most of our suppliers are in Europe, I tend to finish the day with some evening calls with our partners in Italy. I unwind my day by catching up on a nice conversation with my wife or playing with my collection of instruments that I have gathered from around the world such as the Guzheng (a Chinese plucked zither), the Sitar (a Plucked instrument from the Indian subcontinent), a Dulcimer from the Appalachian Mountains in America and of course my piano.
3. Favourite moment of your career? There are many highlights however I was fortunate enough to be given a private tour of the Vatican rooms where the Pope resides, which is rarely open to the public. Quanta System is renowned for donating lasers in Italy to restore delicate 80 | SPA+CLINIC
10 Questions with
artworks, and the Vatican was one of them. As a thanks to Quanta System's donation we were given a private tour. It was an honour to be a part of this moment and to be involved with a company that has donated to for fine arts conservation to Pope Benedict. Thanks to this, numerous masterpieces have been given new life.
4. Which device has been the most exciting innovation of 2020 (or lately in general)? Q Plus EVO MT. This is a Q-Switched Laser which represents real innovation thanks to the proprietary Mixed Technology by Quanta System. Quanta System introduced the concept of simultaneous emission of multiple wavelengths in order to broaden the range of possible applications, whilst providing better results by overcoming the limitations of single wavelengths such as downtime and PIH.
5. Best advice youâ€™ve been given? To learn to always adapt your business to the rapidly changing environment and find your balance.
6. Favourite travel destination (once borders reopen)? I have been lucky enough with my work to travel around the world and experience different cultures, however, I have always loved Italy; the culture, the food, the people and of course the shopping for my wife and three daughters. I have been going nearly every year with my family and separately for business. We always try and meet with our extended family and friends and this is why we love to go there, it feels like a second home for us.
7. What can and should practitioners expect from their device suppliers? I strongly believe that a trustworthy and honest relationship is a key foundation for success. I believe in long-term relationships where a supplier should provide ongoing support beyond the sale. It should involve providing clients not just with initial training but ongoing training support and updates on new developments include treatment protocols. I believe that providing my clients with a personalised hands on approach to maximise their experience and to ensure they are utilising their devices to their full capacity.
8. What do you love most about your job? Engineering has always been a hobby for me. Since a very young age before specialising in it at University, I always loved to pull things apart and study them from the inside out, understanding how it is designed, the concept behind it and how I can improve on it. I often liaise with the R and D Department of our suppliers in Milan on new ways to improve current devices or discuss new ideas. On the business side, I also enjoy making long term relationship with new clients and helping others grow their business and watching them flourish.
9. Has there been a silver lining for you in the pandemic? Appreciating quality time with family and enjoying more time with my toddler granddaughter as she grows up. Enjoying the nonstop baking by my three daughters which has its own issues with the extra weight I piled on. Overall, seeing the support, positivity and resilience of my team and various clients who have faced hardship during this period. This period has taught us how to adapt more efficiently and quickly to challenging times that may be inevitable in the future.
10. What motivates you? Witnessing the difference that my clients are able to achieve for their patients with the technology I am able to offer them. I have also always loved the challenging cases that can arise in service or applications and finding the solution for these complicated cases on the belief that nothing is impossible. spaandclinic.com.au | 81
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2, 3, 83 COVER, 38, 39
DERMALIST 23 INMODE 13 MERZ
OPI 84 PAYOT PROLOGIC SKIN CARE SPRING SPA WEAR
48, 49 8, 9
THE CARD NETWORK
82 | SPA+CLINIC
GIVE YOURSELF AN UNFAIR ADVANTAGE Before
After 2 Tx
Photos Courtesy of V. Ross, M.D.
After 1 Tx
Photos Courtesy of J. Heaton, M.D.
Â© 2020, Cutera, Inc. All rights reserved. AP002542 rA
Before Photos Courtesy of Bienkowscy Clinic
After 2 Tx
©2020 OPI PRODUCTS INC. • MODEL IS WEARING MY CHIHUAHUA DOESN’T BITE ANYMORE.
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SPA & CLINIC brings spa, salon, clinic and retreat business owners cutting edge thought leadership on the trends and tools shaping the cosme...
Published on Nov 13, 2020
SPA & CLINIC brings spa, salon, clinic and retreat business owners cutting edge thought leadership on the trends and tools shaping the cosme...