FRAGRANCE: SUMMER SPRITZ

Michael Marzano, Agence de Parfum National Education Manager, shares with Retail Beauty what’s hot, and what’s not, when it comes to fragrance this summer.

This summer, sweet florals, particularly tuberose and magnolias coupled with fruit notes. Gourmand vanilla and Cacao fragrances take on the scent of summer, salted vanilla’s transports you to the beach, and warm, sensual cacaos to steaming summer nights of partying and passion. For a more sophisticated impression, saffron delivers an elegant elevated olfactive experience.

You really need to know and understand who you are buying for. Find out their favourites either generally in conversation or surreptitiously slipping into their bedroom on the pretext of going to the bathroom to discover what they use. Talk to the fragrance expert about the personality of the person they are buying for: introvert, extrovert, sporty, glamourous etc. from which different types of fragrances can be presented that personify those traits.

Vanilla, Cacao, Tuberose and Saffron.

General rule of thumb, wear lighter, fresher fragrances in summer, and complex, woody for winter. I tend to disagree with the standard expressed in my intro sentence, in so far as other factors come into play: personal preference, warm gourmand notes can really be heightened by increased body temperature, as can opulent, woody, spicy fragrances.

I would reserve these for summer evenings, and stick to the lighter, fresher fragrances for day. A salted vanilla or fresh cacao fragrance would work will as a summer day fragrance though.

“If you can’t smell the fragrance on yourself, it means its good.”

• The global perfume market is projected to grow from $47.5 billion in 2021 to $67.1 billion in 2028 at a compound annual growth rate of 5 per cent in the 2021-2028 period.

• The Asia Pacific market will see the fastest growth during the forecast period due to an increase in the younger population and disposable income.

• The global perfume market size is flourishing across all regions due to online shopping.

• Women consumers lead the global perfume market.

• The incorporation of strong fragrances, oils and other materials is expected to attract consumer demand.

• Fragrant essential oils have started playing a significant role in personal grooming.

• Rising demand for waterless scents are expected to surge product demand.

• Consumers are shifting towards fragrances made up of sustainable materials such as vanilla beans, balsams, citrus oil and others.

• AI-based solutions are also driving market growth by making personalised scents even easier to discover.