ProPack Pro February 2022

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www.propack.pro February 2022

A FOCUS ON:

welcomes Elna Press and adds flexible packaging Seeing through touch using braille Packaging with tactile elements can cater to a new market audience

Digital to take on flexo at Labelexpo Labelexpo, in April 2022, will represent a major milestone for digital press technology

Sustainability and packaging connect ACTEGA execs say consumers of today value the symbiotic relationship between sustainability and packaging ALSO INSIDE...

Labels & labelling report

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‘CUSTOMER IS ^ KING AT HERO PRINT’ ...AND IT SHOWS o Queen

AUSTRALIA’S BEST TRADE PRINTER

EDITOR’S NOTE HAFIZAH OSMAN

All geared up for 2022 It’s the start of the New Year and many of you have had some time to pause, internalise the movements in packaging in 2021 and reflect on your business strategies. With the world beginning to adopt a ‘new normal’, packaging is one of the industries with plenty of opportunities, and businesses at the forefront of change have been quick and smart to benefit from it.

While reflecting on ‘what was’ is always good, a key component for success is looking to the future.

Businesses should be asking themselves the question of what 2022 will have in store. Yes, the industry cannot predict as it used to before COVID but there are some

trends that have remained consistent.

And using that to plan for this year is vital. Why? Because 2022 is gearing up to be one of the biggest years for our industry. Packaging events that could not take place in 2021 have been rescheduled for 2022, meaning a plethora of technologies will be introduced this year.

Forward-thinking packaging companies will most likely be looking to invest, giving way to more efficiencies within their businesses, especially with the prominence of eCommerce, which we’ve emphasised since the onset of COVID. And with more customers treating their packaging like a canvas, creativity working alongside the most

cutting-edge technologies is necessary to make customers’ packaging stand out on the shelves.

As such, those still stuck in the past will risk being left behind.

Trends, disruptive innovations, and priorities need to be addressed early to ensure that a new era of packaging is prepared for – ahead of time.

This issue of ProPack.pro navigates all the new in the packaging space – from smart, connected packaging to the use of braille in packaging, the latest in labels and labelling, as well as strategic areas of focus.

I hope you had a good break over the silly season. Welcome back and I wish you all a happy and prosperous 2022. Enjoy this read.

Hafizah Osman Editor hosman@intermedia.com.au Ph: +61 431 466 140

Stay informed… visit www.propack.pro and subscribe to receive the latest packaging industry news and views

ProPack Industry Supporters

Managing Director & Publisher: James Wells Editor: Hafizah Osman Design: Carrie Tong

Sales Manager: Brian Moore Sales Manager: Carmen Ciappara Production Manager: Jacqui Cooper

Pre-Press Manager: Tony Willson Printed by: Hero Print, Alexandria, NSW 2015 Mailed by: D&D Mailing Services

ProPack.pro is published by Printer Media Group, registered in Australia ABN 47 628 473 334. This publication may not be reproduced or transmitted in any form in whole or in part without the written permission of the publishers. While every care has been taken in the preparation of this magazine, it is a condition of distribution that the publisher does not assume any responsibility or liability for any loss or damage which may result from any inaccuracy or omission in the publication.

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Copyright © 2021 — Charted Media Group Pty Ltd

4 ProPack.pro February 2022

www.propack.pro

CONTENTS

IN THIS ISSUE...

P26-28

P16

PepsiCo provides a closer insight into its smart packaging journey P16 P6-7

QLM adds flexibility to local manufacturing P6-7 Elna Press and QLM now combine two Australian owned and operated companies with extensive experience and innovative manufacturing options

Domestic and household tackles packaging P8 Both the commercial cleaning and hygiene products sectors step up their packaging capabilities

Pacific Optics: building a better future P10-11 Pacific Optics is making some big changes to its local operations and product range in a bid to help build a more sustainable future

Labels and labelling: The package deal P12-15 What are the latest technologies in label manufacturing and how do they integrate into packaging workflows?

As brands reimagine the importance of the package on mobile engagement, they must consider how it integrates with the company’s overall strategy

Transforming the ordinary with smart, connected packaging: Accenture P18 Digital innovations are now enabling companies to transform what packaging can do - and the future involves smart, connected packaging

The post-pandemic wave of new product launches: McKinsey P20-22 As the world begins to emerge from the pandemic crisis, McKinsey anticipates that brand owners will accelerate their product-launch plans

The symbiotic relationship between sustainability and packaging P24-25 Sustainability was previously driven by consumer preferences, but brand owners now value sustainable practices too, and not just to satisfy the consumer

Labels & Labeling: Seeing through touch P26-28 Packaging with tactile elements, whether braille or tactile symbols, can cater to a new audience and expand marketability

A collective of converting, paper and print exhibitions in March P29 ICE Europe, CCE International and InPrint Munich promise stellar lineups and comprehensive programmes

Digital to take on flexo at Labelexpo Europe P30-31 The Labelexpo Europe show in April 2022 represents a major milestone for digital press technology

A/NZ ranks second in the world in the 2022 WorldStar awards P32-33 A/NZ companies have received the second highest amount of WorldStar Packaging Awards, after Germany

Pack Diary

P34

A guide to the upcoming packaging industry events globally

THIS ISSUE SUPPORTED BY

www.propack.pro

February 2022 ProPack.pro 5

COVER STORY

QLM adds flexibility to Au 1

Elna Press and QLM now combine two proudly Australian owned and operated companies with extensive experience and innovative manufacturing options

T

he growth of Australian label and packaging manufacturer QLM continues with the company’s recent acquisition of Elna Press and the addition of a digital flexible packaging manufacturing facility in Melbourne.

The latest acquisition combines two proudly Australian owned and operated companies with extensive experience and a strong commitment to investment in Australian manufacturing, innovation and 6 ProPack.pro February 2022

1. Trevor Coon, former managing director of Elna Press congratulates Simon Pugh, QLM Group CEO

development. Elna Press’ prestigious history of service and innovation, combined with QLM’s lean and modern manufacturing ethos and CARES values (Consistency, Accountability, Respect, Excellence and Sustainability) creates a comprehensive Australian manufacturing platform.

QLM Group CEO Simon Pugh said the company was attracted to Elna Press as much for its innovative history and manufacturing base as for its culture aligning with the QLM Group’s values.

“The acquisition of Elna Press comes after an extensive due diligence with CDI Global and completes a number of acquisitions and machinery investments for the QLM Group in 2021/22, including the addition of a separate flexible packaging manufacturing facility in Melbourne,” Pugh said.

“The QLM Group maintains the need for strong Australian ownership and diverse manufacturing operations that offer an alternative to the

multinationals who now own the majority of the label space. The completion of this acquisition takes QLM to a local market presence where it is able to compete with multinational companies, while still remaining true to QLM’s mission to create long-term, mutually rewarding relationships with all of our stakeholders.”

The QLM Group has specialist knowledge across a wide range of industry sectors including freight and distribution, food, beverage and wine, consumer goods, pharmaceutical and healthcare, industrial, as well as retail.

These strategic acquisitions build on the range of products and services offered to include premium and blank labels, folded cartons, flexible packaging and the sale and service of thermal and colour label printers and consumables.

Innovative history continues

Former managing director of Elna Press Trevor Coon said the family has sold the business to the QLM Group to enable it to grow through acquisition. www.propack.pro

COVER STORY

ustralian manufacturing committed to investing in equipment and the latest technology for its growth. The QLM Group now operates manufacturing facilities in Brisbane and Melbourne, with sales and distribution in Sydney, Adelaide and Perth. Simon and his sister Morag continue to work in the business.

Following the acquisition, QLM will relocate its Victorian label manufacturing to Elna Press’ Moorabbin address.

Trevor Coon will remain in a consulting capacity for the QLM Group and in the provision of bespoke label innovations and technology.

2

Stellar success built on flexible options

3

“After 63 years in business, as one of the founding label manufacturers in Australia, our family has decided to pass the baton on to a new team to take Elna to the next level,” he said.

“We are delighted that Elna Press will be in the capable hands of Simon Pugh and his team at QLM. “It has been a privilege for us to have worked with so many wonderful clients, often over many years. Their support and loyalty have meant a great deal to myself and our team.”

This shared spirit of entrepreneurship and innovation is at the heart of both companies. Elna Press, a founding company in the label industry in Australia was established in 1958 by Neville Coon, a craftsman printer who moonlighted printing stationery in the evenings after finishing his day job as a compositor.

QLM, established in 1973 by Del and David Pugh also with a single letterpress press, continuously www.propack.pro

2. Elna Press located in Moorabbin, Victoria 3. An example of flexible packaging by the QLM Group

QLM’s success has been built on providing a diverse and flexible manufacturing platform, delivering a range of options that work for job sizes ranging from one to millions of labels.

It services a wide ranging client base incorporating local heroes, right through to multinationals.

The QLM Group now employs over 530 staff across Australia and its operations throughout Asia Pacific.

Other acquisitions include Sydney’s Shire Labels in 2020, Perth’s Label Magic in 2018 and Melbourne’s Self Adhesive Markings in 2013, all of which have contributed to the QLM Group’s strategic growth.

Pugh said such investments clearly demonstrate QLM’s commitment to reinvesting profits into the development of Australian manufacturing and personnel.

“We are always looking for strategic and innovative investments in Australia, especially in great people, technology and companies such as Elna, which add to the depth of the Group,” he noted.

Developing local first Asia Pacific operations

Pugh also mentioned that QLM has worked hard to develop strong ‘local first’ operations across Asia Pacific.

“We are the only Australian owned label company with a presence in Asia Pacific, and we are proud ambassadors of brand Australia in Cambodia, Malaysia, Bangladesh and Vietnam, employing over 380 people across five factories in Asia,” he said.

“QLM’s Asia Pacific operations provide regional coverage and options for clients operating throughout the region.”

As president of the Australian Chamber of Commerce Vietnam (AUSCHAM), Pugh also said that he sees the opportunity for FDI and the development of brand Australia and business linking in the Asia Pacific region.

“Many companies are looking for a ‘China plus one’ supply chain strategy for the variety of products that they currently import, and there are an enormous number of opportunities for alternative quality suppliers in Asia Pacific,” he said.

“Likewise, there are many Australian brands in food, fibre, IT, logistics, health care and energy to name a few sectors, whose products are a perfect fit for the Asian market.

“We are happy to share our experience in Asia Pacific to help light the path to an international business model for our customers and continue to bring brand Australia to the region.”

In dealing with the pandemic, Pugh said the QLM Group has been adapting to dramatically changing business and manufacturing environments.

He added that supply chain disruptions, government and travel restrictions and the substantial uncertainty surrounding business and personnel have seen the company work on maintaining stable and supportive working environments to ensure the continued safety of its team and the ability to maintain service to clients.

“Our teams have been amazing during the COVID-19 pandemic, including the general manager in Vietnam who lived onsite at our factory with a team of 82 people for nine weeks during a governmentimposed mandate for factory staff to live, eat and work on site,” he said.

“He was the only general manager in Vietnam in this market who did so and it speaks to the company’s values that no-one is more or less important; we just have different job responsibilities.”

QLM’s strong values-based sales model, combined with its innovative and diverse manufacturing platform, demonstrates the options that are clearly resonating in the market.

Such investment in Australian manufacturing is a welcomed sign for the industry as more and more Australian companies look to compete both domestically and on an international stage.

Read more about the QLM Group at www.qlm.com.au.

February 2022 ProPack.pro 7

FOCUS DOMESTIC AND HOUSEHOLD

Tackling the packaging challenge The commercial cleaning and hygiene products sectors step up their packaging

R

ecent surveys of companies in the cleaning and hygiene product sectors on their packaging usage, challenges, initiatives, and opinions revealed some interesting findings. Overall, results revealed that the commercial cleaning and hygiene sector is ahead of the curve in some important areas.

• Many have packaging volume data ¬ for not just some but all their products.

• Some are already using a high proportion of recyclable plastic and/or reusable containers and so are well on the way to the 2025 National Packaging Targets.

• And overwhelmingly, companies that supply cleaning and hygiene products manufacture in Australia and use locally made packaging.

This is not the case for many other related sectors (think household cleaning, personal care, and others).

What do these survey findings mean, you may ask.

The combination of data and local influence conveys a unique opportunity for the commercial cleaning and hygiene sectors to implement packaging sustainability initiatives that will drive tangible benefits for Australia’s natural environment, communities and businesses.

Many companies are already making strides in this area.

Several product suppliers have expressed their commitments to doing more on packaging sustainability and, importantly, their customers are also on board.

Other companies are just starting to think about how their packaging use could fit within an increasingly circular economy landscape.

The tangible action on packaging waste

Accord’s Packaging and Waste Steering Group is tasked with guiding the development of packaging waste sustainability initiatives for Accord member companies and the broader industry.

The aim is to scale impact through collective action.

8 ProPack.pro February 2022

Many companies within the cleaning and hygiene sectors are already making strides to implement sustainability, including the use of locally-made packaging

Some immediate priorities that have been identified by the Steering Group are the need for circular solutions for containers of 5 litres and greater – excluding IBCs at this stage – and the need for greater clarity on where packaging ends up once it leaves the supplier. Undoubtedly, more areas of focus will emerge as discussions progress. The goal will be to progress a suite of industry-led projects including, ideally, some form of voluntary stewardship scheme that assists our industry in furthering its packaging sustainability performance.

Positive narrative to Australia’s governments and customers

Alongside these tangible projects will be communication to governments on the great strides already made by our sector and where the ongoing challenges lie.

This will be underpinned by key examples from cleaning and hygiene product companies.

For example, Accord’s survey highlighted the impact of regulations on packaging choices for companies in the cleaning and hygiene products space: almost all companies reported

that the type of packaging they use is defined by regulation and that changing packaging would be affected by regulations.

Accord is hosting a workshop on packaging at the 2022 ISSA Cleaning & Hygiene Expo, on 14-15 September.

The Packaging Challenge: Towards packaging waste circularity solutions for the cleaning and hygiene industry is a sector-specific deep-dive into this highly topical sustainability issue.

As part of this, we will share progress on industry-led initiatives to drive packaging sustainability improvements for the industry.

There will also be presentations from experts on the local recycling industry; innovations for circularity, including through packaging design, materials and feedstock choices; container reuse; and on translating sustainability activities into tangible messaging.

By Dr Jennifer Semple, innovation and education manager at Accord Australasia.

Accord’s Packaging and Plastics Surveys were conducted between late 2020 to early 2021, and received responses from a total of 58 manufacturers and suppliers of hygiene, personal care and specialty products. www.propack.pro

Quality. Reliability.

Durability. Speed.

N E W D I G I TA L U V I N K J E T L A B E L P R E S S With LED UV curing ink, the new Epson SurePress L-6534VW industrial linehead inkjet label press enables high-speed printing that's ideal for producing high quality labels, tags and packaging with outstanding durability. Increase your range of applications and improve your bottom line with wide gamut inks and multivarnish technology that delivers high speed, outstanding finish and low TCO. • Proven Epson technology: PrecisionCore printheads, ink, robotic control • High-speed printing up to 50 m/min

• CYMK, high density white and value-add digital varnish inks standard • Corona treater, web cleaner, ionizer and additional UV curing standard

MODULAR IN-LINE FINISHING OPTIONS AVAILABLE Learn more, visit www.epson.com.au/surepress or call Terry Crawford +(61) 424 750 504

CMYK+W+Dv UP TO X 1,200

600 dpi & 50 m/min

FOCUS PETROL & CONVENIENCE

Pacific Optics: build 1

Pacific Optics is making some big changes to help build a more sustainable future

P

acific Optics has proudly been serving the petrol and convenience (P&C) market since 1994.

In the decades, a lot has changed about the landscape of the market and of the world as we know it.

One of the most positive changes is an awareness of all businesses and individuals in the role that they can play to build a more sustainable future and the real impact they can have by making small changes.

This ethos and focus can be witnessed by the global protests around climate change and the scientific evidence that is coming forward to support theories that have been circulating for more than 100 years.

But what does being sustainable really mean? And what should a business focus on to ensure they are supporting a brighter, better, greener future? The answer to these questions really sits in the scope of control you have over your supply chain, operations and product. Given this, Pacific Optics has focused on four pillars, which allows the business to help support a more sustainable future.

Firstly, a focus on moving to sustainable packaging options, seeing 10 ProPack.pro February 2022

1. Pacific Optics has placed specialised recyclers at its operational facilities to ensure all cardboard and soft plastic wastes can be recycled

2

2. Pacific Optics has made sunglasses that are made from recycled consumer waste, auch as discarded food containers and bottle lids

what materials, what processes, what formats can be achieved that not only showcase the product, but also allow the product to safely travel through the supply chain, ensure the product is communicated to the end user, as well as ensure that the packaging has the smallest footprint and waste element possible or can easily be recycled or reused.

The Pacific Optics business has many different products and packaging types, so this process is involving quite a breadth of experience across the business from operations, product management, marketing, sales and QC teams scoping all packaging options and undergoing a process of contesting every element of the packaging. What this means is a review of what a hook is made of – can the cardboard have any lamination or glaze removed to increase the ease of recycling, can

inner trays be removed and replaced with more ecofriendly alternatives like mulched reused cardboard or similar?

Also is there a need for instruction guides or can a QR code be placed on the packaging that would allow in-depth unprinted instructions to be accessible to an end user without the impact that paper and print processes have on the environment.

Secondly, a focus on removing production waste and secondary material waste from the business.

Across the last six years Pacific Optics has undergone a process to remove secondary and tertiary packaging to limit its impact on the environment.

The business has also placed specialised recyclers at its operational facilities to ensure all cardboard and soft plastic wastes can be recycled.

It is currently going one step further and using some of the cardboard that www.propack.pro

PETROL & CONVENIENCE FOCUS

ding a better future is used to transport product and processing it to form the packing material that helps protect product when it is in transit. It has also just invested in home compostable satchel bags for e-commerce and bag transport items, meaning again a material waste that is commonly occurring is being removed from the business so that consumer and trade partners can trade and buy from Pacific Optics with pride.

Industrial process drives a lot of energy consumption and impacts the environment in a big way. Hence the third focus in developing sustainable places of work. Pacific Optics is pleased to have just opened its new state of the art operational hub at Yatala in Queensland. This facility is designed to a Five Star Green Star certified rating using the current Green Building Council of Australia’s Green Star Design and As Built rating tool.

The facility also has a 35kw PV Solar system on the warehouse roof, energy efficient LED high bay lighting to the warehouse and offices including zoned daylight sensors and time clock control system, and the hot water for the facility is also driven from the roof with solar hot water. There are rainwater storage tanks connected to all landscape irrigation and the main office amenities have their WC flushing connected to this system. The focus was to build a facility that helps increase operational capacity and run as environmentally efficient as possible.

Finally, the scope turns to product.

Pacific Optics is known for quality and

3. Pacific Optics’ Aerial Eyewear protects your eyes and helps protect the environment at the same time 4. Pacific Optics’ process to remove secondary and tertiary packaging to limit its impact on the environment

longevity for price point of product, andit meticulously crafts its products.

The company knows there is a role to play here in building sustainable products that still live up to the rigor our market demands. The first of these products will be seen this summer in the famous Aerial Eyewear.

Coming to market will be sunglasses made from recycled consumer waste, such as discarded food containers and bottle lids to make sunglasses that protect your eyes and help protect the environment at the same time.

The PCTG process works with the discarded consumer waste getting sorted into its colour likeness. It is then cleaned to ensure any remnants of contaminates are removed with water from a process similar to the rainwater collection process mentioned earlier.

It is then ground into small particles taking it to a form that can be used to mould useful shapes with the same integrity as you would expect from a brand-new raw material, in this case, some stylish sunglasses.

Pacific Optics hopes to be able to move more of its range to this process and link up with an environmental charity to do work to support the preservation of the environment in the coming years.

Pacific Optics said it is excited as to what the future holds in the P&C channel and is proud to be able to partner with like-minded businesses to not only see a future full of success but also one that is green, sustainable, and here for generations to come.

3

Recycled Source

Recycled Plastics

Applications

Transparent bottles & caps Food containers

Transparent & clarity

Products in any colours

Colourful bottles & caps Food containers

Shiny black

Products in only black

4 www.propack.pro

February 2022 ProPack.pro 11

FOCUS LABELS AND LABELLING

Labels – the package deal ProPack.pro looks at the latest technologies in label manufacturing and how they integrate into the workflows of packaging

1

By Peter Kohn

T

oday’s labelling technology observes the principle that you only have a short time to impress. Campaign cycles have a rapid turnaround, the market today is highly diverse, and the technology must be smart and open to a variety of other technologies that integrate to produce the promotional impact.

Inevitably, labelling technologies are turning to digital processes to meet speedy turnarounds.

ProPack.pro looks at the latest technologies in label manufacturing and how they integrate into the workflows of packaging.

Canon Production Printing (CPP) Australia

Demand for digital printing technologies is driven by ever shorter runs – and SKU proliferation and on-demand production concepts for optimised inventory are increasing the frequency of job orders, but at lower run length.

This is a snapshot of the ondemand label industry requirements that Canon Production Printing Australia marketing manager Jonathan Fitzpatrick has observed.

“In labels, digital printing is already well-established, but with it comes a growing demand for even more productive systems. This is the reason why inkjet systems, whether as

1. Canon Production Printing Australia’s LabelStream 4000 Series provides a customised mix of finishing and postprocessing modules for a fully integrated label production line 2. Epson’s LED UV curing inkjet SurePress L-6534VW enables high-speed printing that is ideal for producing labels and packaging

standalone presses or in a fully integrated hybrid configuration, are growing faster than other technologies in this market,” he said.

“Digital printing offers compelling advantages for label production to perfectly adapt to the ever-changing requirements within the packaging value chain. In addition, content and graphics can be easily changed from label to label to strengthen overall communication effectiveness and increase sales with a shorter time to market.

“Targeted messages – from versioning to personalisation – help engage customers. Nevertheless, each market segment and job has its own functional requirements; thus, not all requirements are applicable to every market.”

CPP offers a digital and hybrid configuration to meet additional requirements. The LabelStream 4000 Series provides label converters a customised mix of finishing and post-processing modules for a fully integrated label production line providing the best possible

optimisation to produce self-adhesive labels. Fitzpatrick describes the Canon LabelStream 4000 series – a four- to six-colour UV inkjet press (CMYK, white and orange) – as targeted at the production of self-adhesive labels.

The press offers print speeds of up to 75 m/min and two print widths of 330 mm or 410 mm, resulting in an industry-leading overall output of 1,845 m²/hr. It offers minimal set-up times, flexibility to mass-customise contents and artwork, while enabling the shortest possible time to market.

Various single-pass high-opacity white levels up to screen-like 80 per cent plus an oversized colour gamut significantly expands the application range for digital label production.

The LabelStream 4000 series is available as a core configuration and a digital roll-to-roll setup providing the ideal entry into the world of highperformance inkjet label printing.

It is also available as a hybrid configuration, a fully integrated, single-pass label conversion line offering a custom mix of UV flexo, embellishment and finishing units.

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12 ProPack.pro February 2022

www.propack.pro

LABELS AND LABELLING FOCUS

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Epson Australia

Offering a comprehensive line-up of desktop inkjet label printers and label converter production press solutions, Epson Australia caters to a broad range of businesses and applications with high-quality results, according to its professional print solutions business development manager Terry Crawford.

Epson has observed that the forecast for the global label and packaging market represents a combined growth of 2.5 per cent CAGR to 2026, with both analogue and digital print volumes continuing to grow.

“The Australian and New Zealand label industry will continue to digitise and grow with demand for higherproductivity digital presses featuring automated inline solutions, combined with total software solutions that enable online ordering and productionto-shipping with real-time monitoring,” he said.

“Inkjet digital presses will represent the most popular investment choice for Australian and New Zealand convertors in the future.

“Whether your business is looking to bring on-demand label production inhouse to streamline costs and increase efficiencies or is an existing label converter business looking to address short-to-medium label jobs digitally with high-quality, costeffective and high-capacity presses, Epson has the technology to meet those requirements.”

From the commercial desktop ColorWorks series to the industrial SurePress range, all Epson digital label solutions are powered by proven proprietary Epson MicroPiezo or PrecisionCore printhead technology, and decades of experience in ink chemistry and robotics manufacturing.

Epson’s flagship label press, the LED UV curing inkjet SurePress L-6534VW, enables high-speed printing that is ideal for producing labels and packaging with outstanding scratch and weather resistance.

The new generation heat-free PrecisionCore linehead, centre drum system and digital varnish deliver high-quality images consistently.

The compact design integrates all the functions required for production – www.propack.pro

3. The Labelfire is one of the products from Gallus and Heidelberg A/NZ that offers a wide range of products and solutions for the label industry

including corona treatment, white ink, digital varnish, and an additional UV curing unit – plus a JDF-compliant DFE workflow system.

“The SurePress L-6534VW is also now available with inline finishing and connection options, including a jumbo unwinder, inspection system and inline finisher,” Crawford added.

GEW

GEW, a UK-based developer of lamps and curing systems with a deep footprint in label printing technology, supplies arc lamp and LED UV curing systems for the printing and packaging industries. Specialist applications include UV systems for wide-web CI presses, silicone release coating, inkjet and industrial applications.

GEW international sales manager Gary Doman said the developer designs and manufactures Arc and UV LED curing systems for printing, coating and converting applications. The company is a leading manufacturer of UV systems for label and narrow-web printing, with a world-class production facility at its UK headquarters, and subsidiaries in the US and Germany.

Its product offerings, says Donan, include LeoLED – LED UV curing, E4C-Arc, the latest lamp technology, and E2C-Arc, which he describes as “still our highest selling curing system”.

Heidelberg A/NZ

With the complete product portfolio from Gallus, Heidelberg A/NZ offers a wide range of products and solutions for the label industry, explains Heidelberg A/NZ national sales manager Dierk Wissmann.

“All major printing technologies such as flexographic, screen, offset, gravure and inkjet digital printing are possible.

Depending on the machine model, all these printing methods can be configured in one machine and applied in one single pass, of course including inline die cutting,” he said.

“One of the major benefits of the Gallus technologies is the ability to interchange the different printing units, giving the user maximum flexibility for the various applications.”

Wissmann noted that in addition to printing technologies, Heidelberg

offers everything around inline embellishment such as hot and cold foil, laminating, embossing, screen printing, and metallic doming or digital embellishment, saying “Gallus has a very large product range of different screen types for all different applications and requirements. In addition to this, we offer all required peripherals around screen printing such as welding devices, cutting tables, stencil rings and much more”.

Wissmann emphasised that the centrality of Heidelberg’s Prinect workflow, through which the developer offers a professional prepress and production workflow for all commercial, packaging and label companies. He also added that Heidelberg A/NZ has a total of 30 factory-trained and highly skilled mechanical and electrical technicians, as well as print and application instructors giving its customers longterm security for their investments.

HP

Decorative label printing is a technology very much in demand as the Australian market increasingly looks for more dynamic, feature-rich labelling workflows involving on-demand, short-run, VDP and personalised printing.

HP industrial country manager for Australia and New Zealand Craig Walmsley finds print service providers are increasingly using HP Indigo presses to print a diverse range of labels and packaging application fulfilling the rise in demand from SME brands alongside side the overall production automation focus.

“The HP Indigo line of presses offers offset matching and superior print quality coupled with the most advanced application versatility in digital print – supporting the widest range of media types and offering the widest range of digital inks with the portfolio of HP Indigo ElectroInks,” he said.

Walmsley also noted that HP sees strong customer momentum with Industry 4.0 as being a driving force of growth for Indigo customers who have embraced high-automation practices Continued on page 14 February 2022 ProPack.pro 13

FOCUS LABELS AND LABELLING Continued from page 13

over a wide range of substrates.

It is ideal as a label converter for a small digital press or as a backup to an existing finishing line.

Meanwhile, the DC330Mini is the next step up, with a web width of 330mm. It runs at 80 linear metres per minute in semi-rotary mode.

The Mini is 2,700mm long, giving it a small footprint compared to other solutions. Options available include; Spot UV varnish, cold foil/ lamination station and multiple slitting and rewind options.

The Mini is a modular system, making it easily expandable to scale as needed, with new modules able to be added within hours. The DC330Mini can be run offline or inline with the AccurioLabel 230, with the addition of a buffer unit to improve setup time and reduce waste material.

4

and adopt eCommerce driven webto-print business practices.

Konica Minolta

Konica Minolta technical sales specialist of industrial print James Rolland said the company offers a range of label print and finishing solutions for the label, commercial print and packaging markets. The range includes the AccurioLabel 230, GM DC330Mini and GM DC350Nano.

“The recent pandemic and shift to e-commerce has seen spending rise.

With this, we have also seen increased output in the print and manufacturing sectors. The trend to e-commerce and the pandemic has also placed increased pressure on global shipping companies, with delays significantly impacting the bottom line and pushing organisations to find local solutions to supply chains.

With this comes the demand for local label production as manufacturers produce locally,” Rolland said.

As to Konica Minolta’s offerings in labelling technology, the AccurioLabel 230 is a compact, yet affordable digital label print system perfect for small to mid-volume label production.

Designed to suit a variety of markets and applications, it offers high productivity, printing at 23.4m/ min, high performance, printing up to 1000m continuously, excellent image quality with 1200 x 1200 dpi x 8-bit.

It is also easy to operate and maintain and offers great functionality.

It features an overprinting capability – with accurate registration, and can produce food-grade safe toner labels for indirect packaging. It also offers capability for Variable Data Printing (VDP) and barcode printing.

5

14 ProPack.pro February 2022

Nekkorb Solutions

4. The NovelCoat heatsealable coatings, available from Nekkorb Solutions, are formulated on renewable plantbased polymers 5.Konica Minolta’s AccurioLabel 230 is a compact, yet affordable digital label print system perfect for small to mid-volume label production

“Late in 2021 we announced a partnership with GM, a global player in the label market to offer its ultracompact DC350Nano and DC330Mini label finishers. These finishers complement the AccurioLabel 230 and enable us to offer a complete endto-end label solution,” Rolland said.

The DC350Nano is a 350mm web width converter and is perfect for small spaces. It’s an all-in-one solution with lamination, die-cut, and rewind as standard. Despite being compact, it is capable of processing up to 45 linear metres per minute in semi-rotary diecutting mode, with precision cutting to reduce waste and accurate processing

Nekkorb Solutions managing director Frank Brokken said the company’s advanced MPS technology is making significant advances in integrating smart labelling technology into the broader packaging workflow.

For example, the new generation MPS label and packaging machines can now be fitted with a next-generation gravure coating station. Through MPS innovation, these rotogravure stations have smart technology that enables the operator to change from one job to another easily and offline if required, to improve productivity and overall product performance.

“With impression sleeve technology and cassette module configuration, the new generation gravure units are the ideal fit for the production of new smart packaging technologies,” Brokken said.

Nekkorb Solutions provides smart packaging solutions for packaging producers through its relationships with European-based label and packaging machine manufacturer MPS, and Singapore-based coating and adhesive company Converting Technologies & Accessories.

“Converting Technologies & Accessories produce a range of HAPSfree, low toxicity, heat-sealable coatings and primers, which are specifically designed for rotogravure configured stations. This means that the carrying solvent from the applied resin layer is completely dried prior to rewinding the web. These systems are designed to enhance the surfaces of thin-gauge plastic films, paper and alufoil to make various type of convenience packaging materials,” he mentioned.

The NovelCoat heat sealable coatings are formulated on renewable plantbased polymers and are suitable for structures utilising compostable films, paper and metallised substrates. They also exhibit high compatibility with www.propack.pro

LABELS AND LABELLING FOCUS most papers to enable good moisture, grease and oil resistant properties for fast food and convenience food products. CTA also produces a range of modular and upgradeable oneand two-component solvent-based polyurethane laminating adhesives called NovelBond.

These are specifically designed for use in the dry bonding lamination process. The adhesives have been designed for the laminations of thingauge plastic films, paper and alufoil, to make flexible packaging materials.

“They’re based on polymers made from biomass and are SGS-registered.

They are compatible and suitable for laminating together structures based on compostable films, papers and metallised substrates. They exhibit very good wetting properties and can run at low coating weights like conventional adhesives. These are supplied at very high solids content to minimise VOC emissions,” Brokken added.

6. The Screen L350UV SAI has been upgraded with more colours for wider gamut and a chill roller to work with a wider range of substrates 7. The OKI Pro1040/50 is a narrow-format label printer that has been designed for on-demand printing that is easy to set up and requires minimal training

been designed for on-demand printing.

The machine is not only easy to set up, but also requires minimal training.

“It’s perfect for either inhouse use for brands or print service providers.

It caters to customers who want a wider choice of label designs on rolls of media up to 130mm wide. Users can take their label creativity and flexibility to new levels with professional four-colour work on the Pro1040 or five-colour work on the Pro1050 across a range of materials,” she said.

“Investing in a device that features innovative five-colour printing technology – the Pro1050, with CMYK plus white – users can create a distinctive and eye-catching finish to label designs on transparent media which can be placed on any coloured background including dark bottles.

“The Pro1050 also adds white toner under the CMYK design, making the label design stand out on the transparent background or on different label media including uncoated paper, synthetics (PE, PET, PP), textured or coloured label stock.

“That is perfect across the needs of many industries, including food and beverage, cosmetics or even household goods.”

Rochford also noted that the Pro Series label printers can also produce waterproof labels that have been tested to survive underwater and are robust and resistant to UV fading.

OKI Data Australia

OKI Data Australia channel marketing manager Michelle Rochford said traditionally it has been challenging for print service providers to accept and fulfil orders for short-run labels and packaging, resulting in them often turning this business down.

The time and cost of setting up smaller runs pushes up the price of production, and customers are put off paying higher prices.

Rochford said by investing in an OKI Pro Series label printer, short-run, on-demand printing is now easier and more affordable to produce the exact volume of creative, vibrant, professional quality labels and packaging when needed and the ability to meet customers’ demands for personalisation. It also provides the option for brands to take on their label printing in house, to print what they need, when they need it.

She sees innovations in label printing technology, for example, the OKI Pro Series Label Printers that print in CMYK plus white, and handle a range of media such as transparent, coloured, or metallic effect, as providing print businesses and brands with the flexibility to push the boundaries of creativity and offer eye-catching label designs that command attention, on-demand. The OKI Pro1040/50 is a narrow-format label printer that has

Screen GP and Jet Technologies

7

www.propack.pro

6

The labels and packaging sectors are evolving rapidly, said Jet Technologies sales director David Reece, adding that “as a result, our Screen L350UV SAI is also having to evolve in order to meet not just today’s needs but whatever their needs may be in the next five-toten years”.

Reece noted that the SAI model is presently being upgraded with several robust features.

“We have already upgraded the press with more colours for wider gamut and

a chill roller to work with a wider range of substrates which now includes many of the thinner films and bioplastics,” he said.

“Next to be released will be the digital primer, enabling it to print at the highest quality on an even wider range of materials, including the ones that inkjet generally struggles with, such as uncoated paper stocks.

“That’s something we are looking forward to, as it enables the L350UV to print more effectively in a range of industry sectors, including the wine label sector.”

Meanwhile, Screen GP also recently released the CGS CxF Colour Conversion option, enabling higher accuracy for spot-colour reproduction than conventional colour conversion using ICC profiles, and there are more upgrades due early this year.

“We are seeing our clients who have installed L350UV SAI presses move into new market segments from packaging and point-of-sale to medical and electrical, allowing them to supplement their traditional label work,” Reece said.

“During COVID times, FMCG supply chains have been under immense pressure, and the L350UV SAI is performing remarkably well to assist brand owners in producing whatever packaging is required in very short timeframes.

“We anticipate that this kind of short production cycles will be adopted by more businesses post-COVID, as brand owners see the benefit of being flexible with their designs and producing what is needed, when it is needed and with a maximum impact.

“Labels is a subset of packaging, and especially with the environmental pressures that brand owners are under, it is vital that the L350UV SAI plays its part in transforming packaging from the current state it is in to one that is more efficient.

“This is done through the use of sustainable materials and minimising waste via smaller production runs.”

February 2022 ProPack.pro 15

FOCUS AIPIA SMART PACKAGING VIRTUAL CONGRESS

PepsiCo provides insight into its smart packaging journey As brands reimagine the importance of the package on mobile engagement, they must consider how the digitisation of the package integrates with the company’s overall operations and strategy

P

epsiCo is investing in smart packaging technology to increase customer engagement with in-store displays, direct mailers, television, and product packaging, amongst other consumer touchpoints.

As such, as brands reimagine the importance of the package on mobile engagement, they must consider how the digitisation of the package integrates with the company’s overall operations and strategy, according to PepsiCo customer supply chain and global go-to-market senior vicepresident John Phillips.

Phillips was a keynote speaker at the recent AIPIA Smart Packaging Virtual Congress. He was joined in the session

by Maryann Moschides, the chief marketing officer and general manager of Scanbuy – PepsiCo’s partner for its smart label initiative.

Phillips said smart packaging drives consumer engagement, transparency, point of sale, traceability, authentication, amongst other benefits, and shared the engagement learnings and insights on PepsiCo’s smart packing journey.

“Our journey with smart packaging actually started with a US based initiative called Smart Label and it was really initially launched to drive consumer transparency to provide a digital platform to enable product information that far exceeded what could fit on a label,” he said.

“That programme continues to evolve to where it’s now actually supporting multiple regulatory initiatives – things like our bio 16 ProPack.pro February 2022

PepsiCo says smart packaging drives consumer engagement, transparency, point of sale, traceability, authentication, amongst other benefits

engineering initiative that is actually in place to meet a regulatory requirement that takes effect in January of 2022.

“But it also allowed us to expand – to create a platform of smart packaging, enabled by what we call the ‘intermediate menu’.

“And that intermediate menu is a launchpad of a single QR code that allows us to create a curated experience for the consumer tailored to each individual brand.

“And we’re able to enable things like information around recipes, information around recycling and more, not a pop up or a separate window, but an embedded frame that has all of the navigation of the full Smart Label platform.”

And there’s a host of other things PepsiCo is working on, including presenting badges of certification from different associations and NGOs within Smart Label to present them in a way that has the feel for the consumer that the physical package does.

This is in addition to a framework that it’s working on around the certification button which would launch an easy-to-access set of buttons

that a consumer could engage with on their product.

“It is a journey that we’re on to eventually get to a point where you have a single data carrier on the package that can support all of these initiatives,” Phillips said.

According to Moschides, data shows that about 50 per cent of end users are now scanning smart codes on packaging and businesses are reengineering their businesses based on data from the Smart Label platform.

“In addition, we found that 50 per cent of the consumers are accessing Smart Label through QR codes. The important footnote here is that products in the US today don’t yet have the QR code on the package,” she said.

“And there are several companies that are making decisions on reengineering their formulas within some of the products based on concerns or feedback from data. That gives the consumers a much richer experience.

“But, we’re really just scratching the surface, from a smart packaging standpoint, in being able to understand those analytics and continue to tailor the experience for the consumer.” www.propack.pro

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FOCUS AIPIA SMART PACKAGING VIRTUAL CONGRESS

Transforming the ordinary with smart, connected packaging: Accenture

Digital innovations are now enabling companies to completely transform what packaging can do – and none are more promising than the concept of smart and connected packaging

P

ackaging has been a crucial part of the product experience for centuries. But its purpose has mostly remained the same – to protect and promote its contents.

However, digital innovations are now enabling companies to completely transform what packaging can do.

And none are more promising than the concept of smart and connected packaging, according to Accenture digital transformation of smart connected product and smart package strategy and consulting senior manager Anita Etrati.

Etrati, who recently spoke at the AIPIA Smart Packaging Virtual Congress, said smart connected packaging provides digital touchpoints at every stage of the product lifecycle by helping brands deliver exceptional customer experiences that delight and achieve ongoing operational value.

And, she added, that smart, connected packaging involves an ecosystem of 18 ProPack.pro February 2022

Smart connected packaging helps within the supply chain, within sustainability and for brands to add value to society

powerful technologies, which drive new modes of product interactivity.

“We know that smart connected packaging helps within the supply chain, within sustainability and for brands to add value to society,” she said.

“But we find that people are still not jumping on the smart, connected packaging bandwagon. This is possibly because of the misconception around smart, connected packaging where people see it as ‘if I have an RFID tag on it, my data is connected to it’ or that companies don’t see the transparency in the cost of implementing such an initiative within their industries and/or their organisations.

“So, when companies think about digital transformation, they really think more on the front end or on the supply chain point, but not about how the package can help them to be part of the digital initiative.

“Smart, connected packaging is a must and we need to focus more on it now, as compared to before, due to the pandemic to extended product experience with end consumers.”

According to Etrati, smart packaging is also a game changer for crossfunctional communication within an organisation.

“The package of the past had a purpose of just labelling things. This transitioned to protecting items, and now, it is becoming more than just

communicating with the end consumer,” she said.

“So, what this enables you to do is produce your products and packages in a more purpose-driven way and get an outcome where there is more transparency in your supply chain.”

Etrati also emphasised the importance of including a business’ sustainable values within smart, connected packaging.

“Sustainability is an outcome and an add-on to smart, connected packaging.

For instance, at Kellogg’s, they have created a special pop box that you can use to get insights about the ingredients by just scanning the code,” she said.

“Another luxury brand has worked on a smart, connected packaging solution which adds on a service.

“So, for instance, if you intend to purchase a specific jewellery or luxury product, you can use QR codes to meet with the concierge to get the product to you; you don’t need to queue up at the front of the store.

“As a result, with smart packaging, you can have upstream and downstream data, meaning you get more than just the required supply chain information.

“This data can then be reused for research and development, or marketing, which eventually results in you having more accurate data to service the end customers.” www.propack.pro

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FOCUS MCKINSEY REPORT

Catching the post-pandemic wave o As the world begins to emerge from the pandemic crisis, McKinsey anticipates that brand owners will accelerate their product-launch plans to address untapped market demand

1

By McKinsey’s David Feber, Oskar Lingqvist, Daniel Nordigården, and Matthew Seidner

T

he COVID-19 pandemic has forced consumer-goods companies to change priorities and pause new product launches within several categories. This has had a direct impact on the global packaging industry, as brand owners not only required fewer redesigns but also deprioritised innovative packaging.

However, as the world begins to emerge from the current public health and economic crisis, we anticipate that brand owners will accelerate their product launch plans to address untapped market demand.

In parallel, the pandemic has also substantially changed consumer behaviour, sparking new demands on packaging performance.

To manage through the next normal, companies in the $900 billion-a-year global packaging industry will need to raise their game to be competitive.

In this article, we highlight five strategic areas for packaging players to address as they prepare for a flood of new product launches.

First, seek out growth opportunities within the e-Commerce sector by developing packaging formats tailored to this particular market. The pandemic has accelerated e-commerce adoption in several key segments (particularly grocery), and e-shopping is expected to be the consumer behaviour with the highest degree of post-pandemic “stickiness”.

Second, develop holistic solutions for sustainable packaging to address consumers’ increased demand for sustainable products: packaging companies need to go beyond the “must haves” (such as recyclability and recycled content) to integrate sustainability as a core element of their 20 ProPack.pro February 2022

1. Packaging companies need to address five imperatives as part of their strategy, while bearing in mind that a speedy, proactive approach is critical to creating value and capturing growth

strategy. Third, focus on future consumer needs and changing habits by creating a packaging experience that plays beyond mere convenience.

Next, ensure that the company’s asset footprint has the flexibility to accommodate increased SKU proliferation and complexity: for example, consider both long-run, decidedly cost-efficient business and short-run, highly customised work.

Finally, embrace digital as a core component of the company’s strategic framework in areas ranging from customer interaction to enhancing manufacturing efficiency.

We urge packaging companies to address these five imperatives as part of their overall strategy, while bearing in mind that a speedy, proactive approach is critical to creating value and capturing growth.

Catching the wave: Product launches post-COVID-19

New product launches represent a key driver of both overall packaging demand and new packaging design and innovation. However, to some extent, the COVID-19 pandemic has caused global brands to pause new product launches in several categories (such as household products) and to switch priorities toward assuring product availability for consumers within categories such as food (Exhibit 1).

While new product introductions in the US were down only some three per cent in total during 2020 compared with 2019, on a more granular level several large categories experienced quite significant declines and priority shifts. For example, product introductions in health and hygiene showed an overall decline of some www.propack.pro

MCKINSEY REPORT FOCUS

of new product launches: McKinsey

Web 2021 product launches Exhibit 1 Exhibit 1 of 2

TheCOVID-19 COVID-19pandemic pandemichas hasreprioritized reprioritizedand andpaused pausedglobal globalbrand brandowners’ owners’ new The new product launches across several categories. product launches across several largelarge categories.

US new product launches, 2019–20, % change

Health and hygiene

Household

Beauty and personal care

Beverages

Food

Pet 10

2 –3 –8

–7

–13 Source: Mintel GNPD

www.propack.pro

2

2. Exhibit 1 shows areas where the COVID-19 pandemic has caused global brands to reprioritise their launches

13 per cent as firms focused on supplying existing products to assure continuity for consumers.

Similarly, the large beauty and personal care category saw a drop in new launches of around seven per cent as more people spending time at home dampened demand: both colour cosmetics and fragrance lines saw an almost 20 per cent decline in new launches; by contrast, new launches of soap products soared by around 50 per cent, prompted by a heightened focus on hygiene during the pandemic.

While the food and pet food segments experienced modest growth overall (approximately two per cent and 10 per cent, respectively), several subcategories saw strong change.

For example, new product launches of chocolate confectionery and sugar and gum lines both declined more than 40 per cent.

However, other subcategories (such as soups, sauces and seasonings, sweet spreads, and fruits and vegetables) underwent a supercharged expansion in new product launches (up 30 to 50 per cent), driven by work from home protocols and a growing health and wellness trend.

Now, as we begin to emerge from the pandemic, new product launches are expected to pick up once again.

Spurred by increased consumer optimism, we expect to see the pace of new launches accelerating to catch up with the spend recovery. A similar pattern in the consumer goods industry was seen following the Great Recession of 2008, when activity around innovation was muted before exploding in the years that followed.

That said, a lot has changed with COVID-19, and the resulting trends will shape both new product launches and packaging demand ¬ in particular, consumer sentiment and behaviour have both shifted dramatically with the pandemic.

More than 75 per cent of Americans have tried a new shopping behaviour during the pandemic, with around 40 per cent declaring that they have switched brands.

Value has been the main driver of consumers’ brand switching, although other reasons, such as purpose, quality, and novelty, have emerged.

Gen Z and millennial consumers cite purpose and increasing preference for quality and organic products as key reasons to change brands. Another significant area is the accelerating Continued on page 22 February 2022 ProPack.pro 21

FOCUS MCKINSEY REPORT Web 2021 product launches Exhibit 2 of 2

Continued from page 21

popularity of online spending, which has seen a 35 per cent year-on-year rise (from January 2020) in credit and debit card spend, sustaining the April 2020 jump in online spending caused by lockdown rules. Many of these new behaviours are expected to stick. In particular, the step change in digital adoption around e-grocery shopping and healthcare and wellness services is anticipated to remain at or near the elevated COVID-19 level.

Similarly, as a result of continued remote working, home nesting is expected to be an enduring lifestyle trend for many consumers who have invested in new uses for living spaces, such as home offices and fitness and entertainment facilities. As we emerge from the pandemic, leisure travel, in-person dining, and education are all due to resume, but we anticipate modifications to the consumer experience (such as contactless restaurant menus or virtual events).

At the same time, consumers are more concerned about sustainability than they were before the pandemic, and this will have a major impact on packaging choices going forward.

The recent survey also found that more than half of US consumers are “highly concerned” about the environmental impact of packaging in general and report an increased willingness to pay for green packaging.

Five strategic areas for the packaging industry to address proactively

Many of the changes in consumer behaviour and demand will have critical ramifications for the packaging industry. As packaging companies ponder how they can be successful partners for the next wave of new product introductions, we see five strategic areas where they will need to be proactive (Exhibit 2).

1. Developing e-commerceadapted packaging E-shopping is anticipated to be the most sticky consumer behaviour postpandemic. Consequently, many current packaging formats will have to be updated or redesigned to optimise them for e-Commerce and shipping: future packaging formats will need to prevent product damage, support productivity in the full supply chain, reduce transportation costs, and improve the consumer experience.

2. Rethinking sustainability Packaging sustainability efforts are often centered around a desire to decrease leakage, improve circularity, and reduce carbon footprint.

Going forward, we believe it will be important for packaging players 22 ProPack.pro February 2022

3. As packaging companies ponder how they can be successful partners for the next wave of new product introductions, Exhibit 2 shows five strategic areas where they will need to be proactive

Exhibit 2

3

Early indicators indicatorsof ofchange changein inpackaging packagingfor forproduct productlaunches. launches.

Early Key disruptive elements to watch for (not exhaustive)

Changing value chains (eg, retail, e-commerce)

New brand loyalties

Consumers’ sustained shift to digital engagement

Sustainability commitments with highly concerned consumers

Home nesting as an enduring lifestyle for consumers

Agile customers with increased digital ways of working (eg, prototyping)

Develop a clear understanding of early indicators of future packaging needs Develop strategy and execute proactively

1

2

3

4

5

E-commerceadapted packaging

Sustainability at the core of your strategic framework

Catering to future consumer needs that focus on packaging experience beyond mere convenience

Asset footprint flexibility to accommodate increased SKU complexity

Embracing digital applications across the value chain

Stay on top of packaging trends and create an opportunity to become a thought partner

to address sustainability as a core component of their strategic framework in three ways: • Update and enhance the company’s product and technology strategy road map with relevant sustainability narratives.

• Identify growth opportunities, potential lighthouse projects, and the partners needed to deliver them.

• In cases where no solution can be developed, understand the areas of risk if volumes move to alternative substrates.

As a starting point, we suggest creating an actionable fact base, at a granular and local level, to understand evolving consumer sentiments, as well as brand owner and retailer preferences and developments, in relation to sustainability.

3. Catering to changing consumer needs and habits Lasting behavioural shifts have already resulted from the pandemic. To support brand owners with their product launches, packaging companies need to respond to such changing behaviours, for example, by developing packaging that can help to address Gen Z and millennials’ preferences for purpose, quality, and novelty.

4. Developing a flexible asset footprint for your business Changes to the value chain in response to e-commerce and consumer shifts will increase SKU complexity. We are likely to see continued demand for long-run, cost-efficient packaging formats, as well as acceleration for fully-customised, short-run packaging.

This polarisation in packaging formats will mean that companies need to improve their flexibility and capacity to accommodate different packaging production requirements.

5. Embracing digital end-to-end The packaging industry is in the early stages of adopting digital. This offers significant potential with respect to both reducing costs and increasing revenue and working capital. In a recent survey, half of those responding saw potential for companies to achieve a revenue and working capital boost of more than five per cent, while about 70 per cent suggested digital adoption could lead to overall cost improvements of more than five per cent.

Digital also offers major opportunities for both increased customer interaction and tracking and tracing. With the right approach and execution focus, packaging companies should be able to pursue the sizable cost efficiency, growth, and productivity opportunities offered by digital.

Packaging companies have the opportunity to create value and capture growth as brand owners revamp their product launches in the next normal.

Success will require an innovation mindset combined with the right strategic choices in the context of evolving megatrends.

A proactive approach will help companies stay on top of market developments, while simultaneously creating an opportunity to become a thought partner for customers.

David Feber and Daniel Nordigården are partners in McKinsey’s Detroit office, Oskar Lingqvist is a senior partner in the Stockholm office, and Matthew Seidner is a senior advisor in the Chicago office.

The authors wish to thank Maimouna Diakhaby, Maximilian Fischer, Abhinav Goel, Anne Grimmelt, and Emily Roeper for their contributions to this article.

This story was originally published on https://mck.co/3ETLKkN and republished with permission. www.propack.pro

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Q&A ACTEGA

The symbiotic relationship betwee Sustainability was previously driven by consumer preferences, but brand owners now value sustainable practices too, and not just to satisfy the consumer

1

I

t comes as no secret that sustainability is reshaping the world around us, and more specifically, the markets that the industry serves. There is no doubt that the labels, printing and packaging industry is under tremendous pressure to be more sustainable from both brands and consumers, who now demand environmentally responsible packaging solutions. In this interview, ACTEGA chief technology officer Benjamin Lux and ACTEGA business line paper and board global barrier manager Markus Locher address the importance of sustainability and in the packaging industry, in particular.

As ACTEGA develops and produces specialty coatings, sealants, printing inks, and adhesives for the rigid and flexible packaging and the graphic arts industry, they further discuss the company’s approach to sustainability and the technical, commercial, and regulatory requirements for waterbased barrier coatings as a solution for more sustainable end products.

ACTEGA’s products are available in A/NZ through its Paper & Board Asia division, headed by its director Björn Mohr.

Q: What does sustainability mean to you?

Benjamin Lux (BL): Sustainability is something that I have been hearing about ever since I joined the industry. For the last 15 years, it has been an emerging trend, but the good news is that it has moved beyond that – it is now most definitely a fundamental requirement and expectation of the market. As developers and industry partners within this space, this is a major shift for ACTEGA too. And for us, it is very important to understand exactly what brought us to this place.

Knowing why sustainability is important, and what we are looking 24 ProPack.pro February 2022

1. ACTEGA is committed to the development of more environmentally responsible packaging solutions, such as ACTGreen Barrier Coatings

to achieve, helps to shape our current and future decisions.

Q: How does the shift towards sustainability impact companies?

BL

: Sustainability was previously driven by consumer preferences, and that is still true today. However, brand owners now value sustainable practices too, and not just to satisfy the consumer. They understand its importance to the planet, and that it is a fundamental requirement for the long-term viability and profitability of their business. Sustainability is no longer a niche trend, but something that these businesses have really bought into and are leading the charge for, especially in the packaging industry.

A great example of this is the new ‘plastics economy’, a multinational project of hundreds of different brand owners who have voluntarily made some bold commitments around sustainability. They have set some very aggressive goals, and in doing so, are now really pushing sustainability up and down the supply chain, particularly around packaging.

What’s more, when we look at the claims that these brand owners are making, they are big, bold, public commitments. Commitments that go beyond just packaging and that set a benchmark for other companies to follow, such as ourselves.

As such, you now see these same sustainability objectives being incorporated into the DNA and daily focus of some of the largest companies in the world.

Q: What steps are companies taking in their journeys towards sustainability?

Markus Locher (ML): Global brand owners have taken many initiatives to reduce their impact on the environment, but one of the biggest we’ve seen is the trend towards more paper-based alternatives in packaging.

Another big trend is the move towards more sustainable barrier coatings, which we predict will continue and eventually represent the bulk of the packaging market as the water-based barrier coatings provide an effective, economical, and truly sustainable solution for the printing and packaging industry. As businesses continue to www.propack.pro

ACTEGA Q&A

een sustainability and packaging 2

make these commitments to sustainability, they are ultimately compelled to work with new sustainable approaches, while slowly moving away from the traditional products and techniques that are no longer fit for purpose.

Q: What does this move mean for the packaging barrier industry?

ML

: Well, there are many implications. But a big change to the industry, and one that could have hugely positive sustainable benefits, would be the replacement of PE extruded paperboard. It’s currently the most ubiquitous material used in the barrier world today – and for good reason – it’s well-established within the supply chain and offers great functional performance. However, it isn’t recyclable and as a result, a large amount of it ends up in landfill or the ocean. We must find an adequate and sustainable replacement for it.

Q: What other challenges can we expect?

BL

: When exploring new solutions, one of the biggest challenges is the ever-changing and complicated regulatory landscape.

Those paperboard materials mentioned before already have a well-established regulatory profile, meaning it’s easier www.propack.pro

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2. ACTEGA business line paper and board global barrier manager Markus Locher 3. ACTEGA chief technology officer Benjamin Lux

to apply a ‘band-aid’ approach to solving these problems, instead of creating new products – which we must do. However, to see real progress and make real change, businesses will need to confront the complexity of laws, policies, and regulations.

The regulations in the US, for example, can change by region or even by municipality, making this process incredibly complex. ACTEGA currently has a network of global regulatory experts who deal with these complications every day. However, even as a global supplier this process is a major challenge for ACTEGA. : With the new directive on single-use plastics, the EU aims to reduce the negative impact of certain plastic products on the environment and human health.

This shows how important this issue is in today’s world. Unlike products traditionally used in the packaging industry, ACTEGA’s barrier coatings are all water-based, enabling substrates to be widely and easily recycled utilising standard practices.

ML

Q: In terms of barrier coatings, are there any challenges to consider?

BL

: Something to always consider is the possibility of ink migration on the exterior of packaging. A big concern for the

packaging industry is that these inks could potentially get into the packaging substrate, and then into the consumer product. And as we use more and more recycled papers, it is common to find more impurities within the substrate, making it even more difficult to reuse materials and protect the product from impurities – this must be solved.

Q: What is ACTEGA doing to kick-start this change and what do you think the future will hold?

ML

: We are working with other businesses to create the best solutions for the industry and achieve a greater impact. We are approaching this by trying to fully understand all aspects of sustainability and to define key pillars, which also include other aspects that are important for the success of any product solution. : Essentially, we are striving to make a positive impact by incorporating sustainable solutions.

To achieve that, we are currently developing new supply chains to help bring these technologies and products to life, working with brand owners, raw materials suppliers, and regulatory agencies. This partner-centric approach, utilising the best and most innovative technology and expertise available today, we hope will help build a better tomorrow.

BL

February 2022 ProPack.pro 25

FOCUS BRAILLE AND TACTILE ELEMENTS

Seeing through touch Jordan Hart investigates how braille and tactile elements are incorporated into packaging

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n packaging and labelling, the focus is often on functionality and the appearance of the product. However, the World Health Organisation estimates that there are 45 million people who are either fully blind or visually impaired – meaning millions of people will experience products through touch, not through sight.

While some countries have mandated braille on medical packaging, it is mainly left to consumer goods manufacturers to decide how to cater to the visually impaired, if at all.

Packaging with tactile elements, whether braille or tactile symbols, can cater to a new audience and expand marketability.

“Only a handful of beauty brands have invested in packaging that’s accessible for the visually impaired,” according to Vogue Business.

One brand that invested early on is L’Occitane. As Vogue Business detailed, the founder of L’Occitane noticed a blind customer in a store feeling the bottles in an attempt to get familiar with the product in the 1990s.

As a result, the company started incorporating braille into its packaging in 1997.

While the majority of the brand’s products now feature braille, its progress has not come without struggles: around 30 per cent of the brand’s products still do not feature

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26 ProPack.pro February 2022

1. The tactile element was added using Domino’s D series CO2 laser coders 2. Steinhauser’s award-winning Braille Ale, created for West Side Brewery

braille due to technical constraints.

According to Vogue Business, “The brand has found it particularly challenging to include such lettering on smaller products like soaps and tubes”. L’Occitane is justified in this struggle: designing for touch, rather than sight, is a new and challenging avenue of inclusivity. Packaging for the visually impaired must overcome two challenges: design and application.

Design considerations

Designing packaging that is meant to be touched as well as seen presents unique challenges. Brand strategist and L&L columnist Vicki Strull explains some of the elements that must be considered.

“The intent of sensory marketing on packaging is to engage and connect with customers at the retail shelf. What we’re really talking about is haptics and texture, but it’s a poignant technique to engage and assist the audience we’re talking about, the visually impaired,” Strull said.

“I work with a variety of food brands, including a premium driedfruits brand. If we were designing for the visually impaired, we might include packaging and pouches that have a different texture for each product – cherries, apricots, plums, figs, raisins, cranberries and so on.

The design would be engaging for any shopper, but would specifically alert someone who is visually impaired as to the product differences.

“I think it’s important to note that when you take into consideration a specific audience – in this case, the visually impaired – your design shouldn’t detract from the experience

of your broader audience. Rather, the design is an addition to ensure you’re meeting the needs of a specific audience, i.e. it’s inclusive.

“We’re actually adding a layer of communication that can also be dual purpose as engagement for our sighted community, and we’re using haptics to do that.”

Designing for inclusivity can have a payoff for brand engagement, according to Strull, who said, “From what I see with brands that are focusing on inclusion and specific audiences, when you do include design that supports their needs, that audience, that community, is appreciative.

“They hear about it, they share it with their fellow communities, so brands actually get a very niche targeted audience talking about their product because they’ve identified needs and supported those needs in their packaging design.”

In terms of considerations printers and packaging designers need to account for with packaging for the visually impaired, Strull said, “You need high contrast, you need large fonts, you need a lot of haptics. We’re designing for the sense of touch, and that starts with the substrate.

“Then you go into different textures.

You might include some tactile finishing, some spot gloss, maybe some matte or soft touch. It could be overall or spot, depending on the intention of the label and what it is communicating about the brand and to the shopper.

“Because we’re talking about different finishing techniques, converters have options conventionally and now they are easily executed digitally, using Scodix or MGI.

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BRAILLE AND TACTILE ELEMENTS

FOCUS

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“Once digital finishing is involved, then the possibilities are endless, down to personalising, making each one different, and other versions. As a brand, you’re always listening to your audience (or you should be). When you understand how a package can assist them, engage them, and provide information, then you can create a package that is not just inclusive, it creates a memory, a perception, a sale and even a five-star review.”

Application considerations

As in any language, ensuring correct spelling is essential, especially for medical packaging. Adding an extra space or an extra dot could change the meaning of the word, or the dosage information on medicine.

To take precautions against this, printers may need to invest in new quality control equipment.

Manage Artworks details several considerations converters need to take into account including that dots are not universal across all braille languages, the diameters of the dots and offsets need to be clear when touched, and www.propack.pro

printers should expect longer set-up times for projects with braille.

All of those factors can increase costs for a project by anywhere from five to 25 per cent for converters, according to Manage Artworks.

Additionally, where and how the packaging will be used matters with braille packaging. One blind shopper told Food Navigator that braille should be embossed into packaging, so it is more durable.

She explained, “If you put sticky labels on things, then put them in the freezer, they can disintegrate eventually. Converters will want to ensure that the braille on packaging is just as legible and durable as any other product information”.

Braille Ale

While adding braille is an additional step in the design and production process, some companies have found it to be more than worth the effort.

Last year Kentucky-based converter Steinhauser partnered with West Side Brewery and the Cincinnati Association for the Blind and Visually

3. Packaging with tactile elements, whether braille or tactile symbols, can cater to a new audience and expand marketability

Impaired (CABVI) to print a specialty beer label named the Braille Ale. This Braille Ale label recently won best of category in the Graphic Media Alliance 2021 Print Excellent Awards for the flexographic printing category.

“The printing on our flexographic press wasn’t going to be an issue, as it is all line work. The real concern was the braille itself,” Erin Dickman, senior account executive, said.

“We confirmed with our local screen manufacturer that we would need a special tactile screen to get the braille to register as readable.”

She explained that they needed more height on the dots, and it was a challenge to find a supplier of the correct screen.

“We kept searching through our suppliers and finally found the screen we needed, but it had to come from Europe, which was a big issue due to the pandemic,” she said.

As this project started at the beginning of the pandemic, Steinhauser had to wait months for Continued on page 28 February 2022 ProPack.pro 27

FOCUS BRAILLE AND TACTILE ELEMENTS Continued from page 27

the screen. After the shipment delays, the screen was installed and the Steinhauser team was able to print the first label, only to run into yet another problem.

“We realised we needed someone to check it who could read braille,” Dickman said.

She drove to CABVI and was able to have someone who was visually impaired and fluent in braille inspect the label.

After getting the go-ahead, the project was successfully completed.

According to Dickman, the project was a real collaborative effort.

“We reached out to our suppliers and told them about this project and, for the initial run, many aspects were donated including the materials and time on-press,” Dickman mentioned.

The initial run was 16,000 12oz can labels, and subsequent runs have since been produced. The entire project was printed on Steinhauser’s MPS EF530 press. The key differences in the project versus a standard label were the screen and the special tactile used.

“With the right tactile varnish and the right screen, it wasn’t a challenge for the press to achieve the result,” Dickman said.

“There is no reason why we wouldn’t consider any addition of braille to any project in the future.”

During challenging times, the project was uplifting for Steinhauser.

“This was the first time as a company that we printed braille,” Dickman said.

“We celebrated it internally as a fun project, as something positive during the pandemic, that was a bright spot to pull off so successfully last year.

Everyone loved the challenge of something new and different.”

A look at the Procter & Gamble tactile bottles

West Side Brewery is not alone in catering to the visually impaired with tactile packaging. Domino recently partnered with Procter & Gamble (P&G) to print tactile symbols on Herbal Essences bio:renew line of shampoo and conditioner bottles.

Scott Scheib, national account manager at Domino Printing, explained that P&G approached Domino because it realised there was an opportunity to improve its social brand responsibility to consumers.

To better serve visually impaired customers, the Herbal Essences’ shampoo bottles now feature a raised stripe while the conditioner bottles have raised circles. P&G decided to use symbols, rather than braille, for a variety of reasons, Scheib explained.

“We initially did braille and were successful, but we ultimately did not proceed with braille because of three 28 ProPack.pro February 2022

4. The Herbal Essences bio:renew line of shampoo and conditioner bottles feature a raised tactile code for the visually impaired

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major reasons. One is because of the speed envelope and the amount of time we had to put the laser energy on the actual bottle; there might not have been enough time to get all of the braille information on there that would give the proper information about conditioner versus shampoo and whatever brand it was,” Scheib said.

“The second reason is that a lot of people can’t read braille. The third reason is that there are different characters of braille and different ways to produce braille and with those considered, we couldn’t get it strong enough without infringing on the brand information on the label. At that point we transitioned to tactile symbols.”

The placement of the tactile was dependent both on design and the technology of where the brand was already placing coding.

Scheib elaborated, “On the existing label, there is a code that we produce all the time, a traditional alpha numeric code. We had to figure out a way where we could use laser coating technology (for the tactile symbols), which we already used here to try to recreate it, otherwise we would be introducing additional technologies that could become cumbersome and complex to the packaging application”.

The decision was made to put the tactile in the same area so that the code and tactile symbol could be added simultaneously as the bottles go by.

“You have to have laser coated capability to separate those two codes, do them simultaneously, and with all going on, you have a limited footprint to do that in,” Scheib said.

To accomplish this, Domino used its D series CO2 laser coders.

“Through our testing, CO2 lasers, our D series, was selected because of the overall performance of producing that coated speed,” Scheib said.

These symbols are now standardised globally with the Herbal Essences bio:renew line.

According to Scheib, “There is no reason why everything in a rigid plastic isn’t a target for tactile, visually impaired functionality”.

This project also needed a special audience to test the effectiveness of the tactile elements.

To ensure the new stripes and circles approach would work for consumers, P&G presented the newly coded bottles to the Royal National Institute of Blind People (RNIB) in the UK to carry out consumer testing.

The group, comprised of individuals living with partial or complete sight loss, gave many positive reviews and the project was approved.

Scheid explained, “We live in a world of labelling and coating cost savings, efficiencies and lack of errors. I’ve been in the industry for 25 years and this is the first time ever that this tactile project was a form of social responsibility, and I don’t think you can measure that. P&G wasn’t looking for more shelf space; what they were hoping was that all their competition would end up embracing the same level of social responsibility to consumers”.

He also echoed Strull’s thoughts, which were, “Anything that you can put on your packaging that will help the visually impaired will just expand your market space”. www.propack.pro

ICE EUROPE/ CCE INTERNATIONAL/ INPRINT MUNICH FOCUS

A collective of converting, paper and print exhibitions ICE Europe, CCE International and InPrint Munich will take place from 15 to 17 March 2022 with a strong line-up and comprehensive supporting programme

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reparations are well underway for the collective of converting, paper and print exhibitions of ICE Europe, CCE International and InPrint Munich.

Their organiser Mack-Brooks Exhibitions is confident to hold the shows from 15 to 17 March 2022 at the Munich Trade Fair Centre in Germany, with visitor registration already open.

“Finally, our live events can continue their critical role in bringing the global converting, paper and print industry together. As of 1 December 2021, a total of 467 exhibitors will be presenting their latest technologies on a combined net exhibition space of more than 13,500m²,” Mack-Brooks Exhibitions event director of the converting, paper and print events Patrick Herman said.

“For the first time, the three shows will take place at the same time and the same venue creating an all-round experience with increased opportunities and synergies for all trade visitors on-site.

“With InPrint Munich covering the print technology for industrial manufacturing we are now able to offer an almost comprehensive overview of the value chain.”

At a glance

ICE Europe, the International Exhibition for Paper, Film & Foil Converting, is a world leading exhibition for the conversion of flexible, web-based materials, such as paper, film, foil and nonwovens.

The show attracts industry experts from a wide range of sectors, including packaging, printing, plastics, textiles and non-wovens, paper, engineering, chemical, medical and pharma, automotive, aviation, food, as well as electronics.

CCE International is Europe’s key event for the corrugated and folding carton industry, covering the entire supply chain in the production and www.propack.pro

aerospace, packaging and containers printing, architecture and design, automotive, consumer goods manufacturers, medical equipment and others.

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Line-up and programme

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1. Crowds flocked to InPrint Munich in 2019 to view the latest technologies on show 2. InPrint is targeted at high-level trade professionals from the printing industry and from various industry sectors 3. Some of the printing technologies on show at the InPrint Munich tradeshow in 2019

processing of corrugated and carton material. The show addresses technology buyers and users from the corrugated and carton board industry and their target markets, such as carton and boxes manufacturers, tubes and cores suppliers, packaging designers, plant managers, technical engineers and company leaders.

InPrint Munich is Europe’s flagship event of the highly successful InPrint brand for the emerging community of printing professionals and manufacturers who want to maximise on new business potential for print applications in the industrial production sector. The exhibition is targeted at high-level trade professionals from the printing industry and from various industry sectors, such as aeronautics and

Amongst exhibiting companies are: (ICE Europe) Kroenert, Kampf, Polytype, Davis Standard, Erhardt + Leimer, CMC / (CCE International) Lamina System, Baysek Machiners, Solarco Machinery, Kolbus, Bahmüller, Emmepi, Sun Automation / (InPrint Munich) XAAR, Agfa, Seiko Instruments, Inkatronic, Meteor Inkjet, Siegwerk, Afford Inks and many others.

Furthermore, visitors can expect an extensive and diverse supporting programme. At ICE Europe, best practices, excellence, innovation and extraordinary achievements in the converting industry will be honoured with the popular ICE Awards.

Four winners, selected by industry professionals, will be presented with the awards during an official ceremony in the following categories: Digital Converting Solutions/ Sustainable Products and Manufacturing Processes/ Efficient Production Solutions/ Special Film Innovations.

The comprehensive and specialised conference programme at InPrint Munich aims to offer exciting insight into market developments and innovative projects. The presentations focus on technology trends, new applications and the latest print technology solutions for industrial manufacturing, with Q&A sessions after each presentation.

Finally, the open seminar programme at CCE International covers the latest trends and topics in corrugated and folding carton production and processing.

Important visitor information Increased hygiene measures, social distancing management and medical safeguarding will be part of the robust programme on-site and published in due course.

Tickets for ICE Europe, CCE International and InPrint Munich 2022 are now available in the show’s online ticket shop. Day tickets are available for €26 online and €40 on-site, season tickets are available for €36 online and €52 on-site.

The tickets grant access to the co-located events. All three shows will be open on Tuesday, 15 March 2022, and Wednesday, 16 March 2022 from 9am to 5pm and on Thursday, 17 March 2022, from 9am to 4pm.

February 2022 ProPack.pro 29

UPDATE LABELEXPO EUROPE 2022

Digital takes on flexo at 1

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hen narrow web digital presses were commercialised in the late 1990s, digital was seen not as a challenge to flexography, but as a complementary technology, designed to take away the pain of short run jobs at a time when changing jobs on an eight-colour flexo press could take the best part of a morning.

Fast forward to 2022 and the digital landscape has certainly been completely transformed.

Digital presses have become faster, wider, and with print resolutions and colour gamut to match flexography.

The greater productivity of today’s digital print engines has also changed the equation of off-line versus inline finishing. Narrow web converters have traditionally been used to printing, decorating, and converting labels in one pass on modular inline presses.

With digital, finishing was, in the early days, predominantly an off-line process since conventional converting and finishing systems were so much faster than digital print speeds.

But faster and wider digital print engines soon made inline finishing 30 ProPack.pro February 2022

The Labelexpo Europe show in April 2022 represents a major milestone for digital press tech

a more viable proposition, and we have seen the development of both hybrid digital-flexo presses and digital press manufacturers adding in-line finishing and flexo print units to their presses.

Inline finishing is by no means universal, however, even for faster digital presses. For many applications off-line remains the preferred option, particularly where rolls contain multiple short-run jobs with varying die cuts and decorating requirements.

The main takeaway is that the modern digital press platform is highly flexible and well suited for a wide range of applications from multiple short runs to increasingly challenging flexography on medium and longer runs.

All these trends can be observed in the exciting new digital technology launches at Labelexpo Europe 2022, which will take place from 26 to 29 April in Brussels, Belgium.

Variety from Durst

Durst provides an excellent example of all the points made above.

Durst Group label and flexible packaging product manager Martin

Leitner said, “Durst has a full commitment to Labelexpo Europe 2022. We are looking forward to meet finally in person again, to present our technology to all label converters and to show them why UV Inkjet technology can add high value to their business”.

Durst will be introducing the 20-inch-wide Tau 510 RSCi, printing at speeds up to 100m/min (80m/min at full resolution).

The press will be configured with flexo decks both before and after the 1200 dpi print engine. Also on show will be the Tau 330 RSC. Workflow automation is another key trend in digital press technology, and Durst will be showcasing its latest software, including pre-press process automation and new features like Save-Ink mode.

Working with industry OEM partners, Durst has also developed hybrid digital-flexographic print systems alongside its own digital print ecosystem, and the company will promote the ‘advantages and disadvantages’ of hybrid configurations at the show, Leitner said. www.propack.pro

LABELEXPO EUROPE 2022 UPDATE

Labelexpo Europe 2022 Leitner added that this Labelexpo marks a turning point for UV inkjet digital printing.

“Digital is competing with flexo in terms of print quality – the Tau RSC print quality is as good or even better than flexo,” he said.

“Some customers compare it even with offset. Also productivity-wise the presses are extremely competitive with low setup times combined with high printing speeds. Keep in mind that the minimum printing speed on our presses is 40m/min, so the operator cannot go lower, which he is often doing on other technologies.”

Leitner said Durst already sees multiple customers substituting conventional flexo presses with UV inkjet technology.

“To give you some numbers, we have several customers which really produce volume jobs on our presses. In 2021 we had customers printing in 12 months more than two million sqm on a single press, or multiple customers with regularly daily productions between 20-25,000sqm, so 60-75,000 linear metres a day. I do not say that UV inkjet is today a full substitution for flexo. Each technology has its space and advantages, but in the past two years UV inkjet made huge steps forward and provides customers with more and more advantages,” he said.

1. Labelexpo Europe 2022 will take place from 26 to 29 April in Brussels, Belgium

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2. The main takeaway from Labelexpo 2022 will be that the modern digital press platform is highly flexible and well suited for a wide range of applications 3. Digital presses that are faster and wider will be on display at Labelexpo 2022

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Solutions from Xeikon

Xeikon is another digital press manufacturer promoting the benefits of wider print webs, and at Labelexpo Europe 2022 will show its 520mmwide CX500 press, printing full rotary at speeds up to 30m/min.

The company said the press’ 1200 dpi print resolution makes it ‘impossible’ to distinguish any difference from flexo, and its productivity also now approaches the flexographic process.

Xeikon vice-president of marketing Filip Weymans said, “The CX500’s unique print width and print speed makes possible the printing of large volumes of many variants using the same diecut and larger sized labels compared to a 13-inch web.

“Think oil labels, cosmetic labels for example, which are 160mm high and which fit only 1x across on a 13-inch web. This makes the CX500 press very cost effective and enables applications beyond self-adhesive labels such as pouches and sachets.

Xeikon, of course, also now plays in the UV inkjet arena, which it promotes mainly for durable label applications. www.propack.pro

At Labelexpo the company will demonstrate the entry level PX3300 and the PX30000 for longer runs and where a wider colour gamut (CMYK+OVW) is required.

“This is indeed the ideal substitute for older UV flexo presses. From speed and colour gamut, the Xeikon PX30000 can replace a UV flexo press but with digital values, no tools, no setup time, so you gain a lot of efficiency,” he added.

Xeikon will make further exciting announcements about the show closer to the opening date of Labelexpo Europe 2022.

A sneak peek from Screen

Screen, meanwhile, continues to build on the success of its Truepress Jet UV platform, and at Labelexpo shows both the Truepress Jet L350UVSAI S and its high-end counterpart the Truepress Jet L350UVSAI E. Both machines were announced at the last Labelexpo show

in 2019, but will be showcased to the public for the first time at this print exhibition.

The Truepress Jet L350UVSAI S can be equipped with up to seven colours (CMYK+ orange+ blue+ white) and prints at speeds up to 60m/min. Screen promises new features for the press at the show, with details currently confidential.

The Truepress Jet L350UVSAI E is now Screen’s standard model and can be equipped with up to six colours (CMYK+ orange+ white) and optionally configured to print at speeds up to 60m/min.

Screen will also demonstrate its latest workflow, Label Workflow for Industry 4.0.

This is the first in a series of technical articles from Labels & Labeling’s strategic director Andy Thomas-Emans on trends and new product launches to look out for at Labelexpo Europe 2022.

February 2022 ProPack.pro 31

UPDATE AUSTRALIAN INSTITUTE OF PACKAGING

A/NZ ranks second in the world in th Australian and New Zealand companies have received the second highest amount of WorldStar Packaging Awards in the world behind Germany

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he Australian Institute of Packaging (AIP) is pleased to announce that Australian and New Zealand companies have received the second highest amount of WorldStar Packaging Awards in the world behind Germany – with Japan in the third position and China in fourth.

The global packaging design competition attracted over 440 entries from 37 countries which represented a 30 per cent increase in submissions.

A group of 36 global judges deliberated over the 440 submissions and determined 240 winners for the 2022 round of the awards program.

A/NZ PIDA Award winners have been internationally recognised with 27 awards across 12 categories in the WorldStar Packaging Awards, which are run by the World Packaging Organisation (WPO). This is the highest amount of awards that have ever been won for A/NZ. Only companies that have won Australasian Packaging Innovation & Design (PIDA) Awards are eligible to enter the WorldStar Packaging Awards.

The 2022 WorldStar Packaging Award winners for A/NZ are: WorldStar Packaging Awards Food Category • Brookfarm Kerbside Roll N Recycle stand up pouch – O F Packaging: Using a specialty label that allows the 100 per cent high barrier PE pouch to change shape at end of life, this is the first ever pouch packaging in Australia that can be put in mixed recycling and be sorted through a mechanical recycling process.

• The Collective 100 per cent rPET drinking yoghurt bottle – Pact Group: The company worked with The Collective, to launch the first yoghurt bottle in New Zealand that incorporates 100 per cent PCR base resin rPET in its packaging.

• Chobani Yoghurt cup – PakPot: The Chobani Yoghurt Tub is not only sustainably designed but also 32 ProPack.pro February 2022

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Nerida Kelton, AIP

1. The Collective’s 100 per cent rPET drinking yoghurt bottle by Pact Group

incorporates patented design and injected/IML process to mould the label like a shrink-sleeve.

• Junee Lamb & Sealed Air for Cryovac Total Bone Guard: Cryovac brand Total Bone Guard (TBG) safeguards high value bone-in proteins by protecting against physical damage and product spoilage.

• Squeezepak squeezy sauce bottle – Wellman Packaging: Squeezepak is a fully recycled squeezy LDPE condiment bottle made with 100 per cent food grade recycled plastic delivering about 12 per cent better top load for about eight per cent resin use reduction, a 50 per cent reduction in pigment, and about 10 per cent more brimful volume, seven per cent larger label panel and improved hotfill performance via an optimised base punt design.

• Woolworths paper seal Meat Tray: Woolworths moved a specialty range of grass-fed beef to sustainably-sourced, fibre-based, kerbside-recyclable meat tray packaging with the most innovative consumer education on-pack of any packaging in the region.

WorldStar Packaging Awards Fresh Fruit & Vegetables Category • VentX Unico – Omni Group: VentX Unico is the world’s most sustainable, effective, and innovative ventilated pallet wrapping solution.

WorldStar Packaging Awards Beverage Category • Melbourne Coffee – Cyclpac: Melbourne coffee is not just beautifully illustrated, great tasting sustainable coffee, it’s intelligently

packaged in mono-material film design for the circular economy.

Compliant with OPRL and ARL recycling standards to ensure global market appeal.

• Schultz Organic Dairy – Rhima Australia: Schulz Organic Dairy moved to a reuse and refill model.

All bottles are returned to their facility to be cleaned and sanitised before each reuse. The program includes a customer incentive to encourage reuse and refill.

WorldStar Packaging Awards Labelling & Decoration Category • Pana Organic Drink Blends – Zipform Packaging: Zipform Packaging teamed up with Pana Organic to create the most aesthetically pleasing composite fibre-based pack in the market.

The print finish of the packs utilises Pana Organic’s signature use of illustrations and silver foil representing the premium profile of the brand.

WorldStar Packaging Awards Household Category • Cove – Natures Organics: Cove is a range of refillable and reusable cleaning products designed to reduce packaging waste and lessen the environmental footprint of household cleaning across the kitchen, bathroom and laundry.

• Zero Co – O F Packaging: Zero Co. wanted to reduce the large amount of unnecessary single-use plastics found in the household product market, while committing to cleaning up our oceans and reducing plastic waste. With O F Pack, it created an innovative concept that includes recycled www.propack.pro

AUSTRALIAN INSTITUTE OF PACKAGING UPDATE

he 2022 WorldStar Packaging Awards 2

plastic materials and works in a closed loop/refill system.

• Colgate Palmolive – Wellman Packaging: Colgate Palmolive, in a market first, converted 100 per cent of its Australian surface cleaners over to 100 per cent recycled PET content for all bottles, produced efficiently on-site in two stages from preforms and with zero pigments via compatible shrink sleeves, thus increasing the recycling recovery rates for these market leading products.

WorldStar Packaging Awards Packaging Materials & Components Category • Blue Harvest Oyster Tray – BioPak: Seafood transportation has its challenges as it is a hightemperature sensitive product that cherishes quickly after harvest.

These oyster trays provide a sustainable alternative to plastic and PS trays.

• VentX Unico – Omni Group: Designed to significantly reduce the amount of film required to wrap a pallet, VentX Unico is guaranteed to reduce plastic usage by over 50 per cent. This is all achieved while drastically improving load ventilation and containment.

• Edgell Super Crunch Delivery Carton – Simplot Australia: The Edgell Delivery Chip and Carton are an innovative and intuitive design that extends the life of the chip so that the consumer has the longest possible time to consume the chips and therefore reducing the amount of food waste at the end of the meal.

• Colgate Palmolive – Wellman Packaging: For a fully holistic www.propack.pro

WorldStar Packaging Awards eCommerce Category • NZ Post & Sealed Air for Jiffy recycled Shortuff mailer: The solution not only safeguards NZ Post e-commerce deliveries, but responds to consumer’s sentiment for sustainable packaging, all while satisfying 2025 National packaging targets.

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environmental solution, the conversion to 100 per cent rPET coincided with Colgate’s launch of new ECO enviro-sensitive formulations, new pack shapes improving supply chain efficiency, PET compatible label stocks, unpigmented closures and monomaterial, metal-free PP trigger sprays – together setting the tone for the market to follow.

• Squeezepak squeezy sauce bottle – Wellman Packaging: Circular economy design objectives including 2025 Targets have been fully met for the Squeezepak squeezy sauce bottle.

WorldStar Packaging Awards Health & Personal Care Category • Dove 50 per cent rHDPE bodywash bottles – Pact Group: Pact worked with Unilever to transition its Dove 350ml bottle to 50 per cent postconsumer Australian sourced recycled High Density Polyethylene.

• Vaccine Protector – Planet Protector Packaging: The solution is a 100 per cent sustainable alternative to expanded polystyrene boxes for the transport of frozen vaccines, with all components fully recyclable or compostable.

WorldStar Packaging Awards Medical & Pharmaceutical Category • Vaccine Protector – Planet Protector Packaging: The design includes a wool knop liner encased in a metallised polyethylene film and an outer corrugated carton.

WorldStar Packaging Awards Electronics Category • Telstra packaging design system – Birdstone Collective

2. Cove’s solution by Natures Organics 3. Chobani’s Yoghurt cup by PakPot

WorldStar Packaging Awards Transit Category • 1/6th Retail Ready pallet – CHEP Australia: To be compatible with existing infrastructure, the new platform includes features to ensure it can be stored, stacked, and transported safely with other supply chain equipment from manufacturer straight through to retail floor.

• VentX Unico – Omni Group: Some of the advantages of VentX Unico include a reduction of plastic usage by over 50 per cent, help for our environment with sustainable packaging, saving on wrapping costs by halving usage, preventing damaged produce with improved load ventilation, achieving optimum pallet load containment, and saving on energy consumption and electricity costs.

• Vaccine Protector – Planet Protector Packaging: Wool knops allow for a 65 per cent reduction in wool material usage, whilst maintaining superior thermal protection. Its Metallised Radiant Barrier can maintain -20°C for over 60 hours.

WorldStar Packaging Awards Other Category • rPump – Zipform Packaging: Zipform Packaging in conjunction with a leading health and beauty business has developed rPump, a world first in combining a recyclable composite fibre-based pack with a reusable closure and pump, in response to the recyclability challenge presented by existing pump style packaging.

The WorldStar Special Awards will be announced at the 2022 WorldStar ceremony, scheduled for 4 May, in Milan, Italy.

Nerida Kelton is the executive director of the Australian Institute of Packaging (AIP) and vice-president – sustainability and save food of the World Packaging Organisation (WPO).

February 2022 ProPack.pro 33

PACK DIARY

UPCOMING INDUSTRY EVENTS SERIESDIE DIECUTTER CUTTER SERIES SERIES DIE CUTTER GRAPH-PAK SUPPLIER PROFILE

E-PACK Asia

Since 2006 GRAPH-PAK PTY LTD has delivered high quality products and services to the printing and packaging industries in Australia & New Zealand.

Our mission is to continue to provide advanced, reliable and functional equipment and engineering solutions and services that enable our customers to maximise their business potential.

SERIES DIE CUTTER Foodtech Packtech 2022

March 29-30, 2022 Shanghai, China ecommercepacksummit.com/asia

September 20-22, 2022 A TRUE GUIDE & GRIP REGISTER Auckland, New Zealand A TRUE GUIDE & GRIPSHEET-TO-SHEET REGISTER SYSTEM ENSURE foodtechpacktech.co.nz SYSTEM ENSURE SHEET-TO-SHEET AACCURACY. TRUE GUIDE &PULL GRIPGUIDE REGISTER SIDE IS ACCURACY. SIDE PULL GUIDE IS ENSURE Labelexpo Europe 2022 Labelexpo Southeast Asia CAPABLE OF2023 PULLING EITHER ASYSTEM TRUE GUIDE & SHEET-TO-SHEET GRIP REGISTER CAPABLE OF ENSURE PULLING EITHER April 26-29, 2022 February 9-11, 2023 ACCURACY. SIDETOPULL GUIDE IS LEFT OR RIGHT MATCH PRESS SYSTEM SHEET-TO-SHEET LEFT OR RIGHT TO MATCH PRESS IS Brussels, Belgium Bangkok, ThailandACCURACY. CAPABLE PULLING REGISTEROFEDGES. SIDE PULL EITHER GUIDE REGISTER labelexpo-europe.com labelexpo-seasia.com LEFT OREDGES. RIGHT TO MATCH PRESS CAPABLE OF PULLING EITHER REGISTER EDGES.TO MATCH PRESS LEFT OR RIGHT IPACK-IMA interpack 2023 DS Printech China REGISTER EDGES. May 3-6, 2022 May 4-10, 2023 May 18-20, 2022 A TOP SUCTION AIR FEEDER Milan, Italy Düsseldorf, Germany Shanghai, China A TOP SUCTION AIR IS POWERED VIAFEEDER A BUILT ipackima.com interpack.com IS POWERED VIA A BUILT dsprintech-shanghai.hk.messefrankfurt.com AINTOP SUCTION AIRINFEEDER BLOWER PUMP THE IN BLOWER PUMP INAIR IS POWERED VIA ATHE BUILT MACHINE. AN OPERATOR CAN A TOP SUCTION FEEDER AUSPACK 2022 FoodPro 2023 MACHINE. AN OPERATOR CAN Australian Waste & Recycling Expo IN BLOWER PUMP THE INDEPENDENTLY IS POWERED VIA ADJUST AINBUILT May 17-20, 2022 July 23-26, 2023INDEPENDENTLY August 24-25, 2022 ADJUST MACHINE. ANPUMP OPERATOR VOLUMES BOTH & IN BLOWEROF INBLOW THECAN Melbourne, Australia Melbourne, Australia Sydney, Australia VOLUMES OF BOTH BLOW & CAN INDEPENDENTLY ADJUST SUCTION TO ADJUST FOR THE MACHINE. AN OPERATOR auspack.com.au foodproexh.com awre.com.au SUCTION TORANGE ADJUST FOR THE & VOLUMES OF BOTH BLOW WIDEST OFADJUST MATERIALS INDEPENDENTLY WIDEST RANGE OF MATERIALS SUCTION ADJUST FOR THE POSSIBLE.TOOF INDEPENDENT VOLUMES BOTH BLOW & POSSIBLE. WIDEST RANGE OF SUCKERINDEPENDENT HEADS CANMATERIALS BE SUCTION TO ADJUST FOR THE SUCKER HEADS CAN POSSIBLE. INDEPENDENT ADJUSTED TO SHEET SIZE. WIDEST RANGE OFBEMATERIALS ADJUSTED TO SHEET SIZE.BE SUCKER HEADS CAN Got an event? Send an email to hosman@intermedia.com.au with all the details and we will put your event on thePOSSIBLE. page. INDEPENDENT ADJUSTEDHEADS TO SHEET SIZE. SUCKER CAN BE ADJUSTED TO SHEET SIZE.

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CENTERED. TOOLS ARE HUNG PARALLEL & CENTERED. A PIN MOUNT SYSTEM ON DUAL A PINMAGNETIC MOUNT SYSTEM ON ENSURE DUAL MACHINES MAGNETIC MACHINES ENSURE A ATHE TRUE GUIDE & GRIP REGISTER PINALIGNMENT MOUNT SYSTEM DUAL OF THEONPAIRED A THE TRUE GUIDE & GRIP REGISTER ALIGNMENT OFSYSTEM THE PAIRED SYSTEM ENSURE SHEET-TO-SHEET MAGNETIC ENSURE DIEMACHINES TOOLS. CYLINDERS ASET PINOFMOUNT ON DUAL SYSTEM ENSURE SHEET-TO-SHEET SETAACCURACY. OF DIE TOOLS. CYLINDERS TRUE GUIDE &PULL GRIP REGISTER SIDE GUIDE IS THE ALIGNMENT OF THE PAIRED ALSO HAVE BUILT-IN MICROMAGNETIC MACHINES ENSURE ACCURACY. SIDE PULL GUIDE IS ALSO HAVE BUILT-IN MICROSYSTEM ENSURE SHEET-TO-SHEET OF PULLING EITHER ACAPABLE TRUE GUIDE & GRIP REGISTER SET OF DIE TOOLS. CYLINDERS ADJUSTMENT CAPABILITIES TO THE ALIGNMENT OF THE PAIRED CAPABLE OF ENSURE PULLING EITHER ADJUSTMENT CAPABILITIES TO ACCURACY. SIDE GUIDE IS LEFT OR RIGHT TOPULL MATCH PRESS SYSTEM SHEET-TO-SHEET ALSO BUILT-IN MICROENSURE MATING. SET OFHAVE DIE TOOLS. CYLINDERS LEFT OR RIGHT TO MATCH PRESS ENSURE MATING. CAPABLE OFEDGES. PULLING REGISTER ACCURACY. SIDE PULL EITHER GUIDE ADJUSTMENT CAPABILITIES TO ALSO HAVE BUILT-IN MICRO-IS REGISTER EDGES. LEFT OR RIGHT TO MATCH PRESS CAPABLE OF PULLING EITHER ENSURE MATING. ADJUSTMENT CAPABILITIES TO REGISTER EDGES. LEFT OR RIGHT TO MATCH PRESS ENSURE MATING. HYDRAULIC PRESSURE REGISTERPRESSURE EDGES. HYDRAULIC ASSEMBLIES ARE EASILY A TOP SUCTION AIRADJUSTED FEEDEREASILY ARE ADJUSTED HYDRAULIC PRESSURE AASSEMBLIES TOP SUCTION AIR FEEDER VIA THE BLACK WHEEL. INFINITELY ISTHE POWERED VIA A BUILT Available Sizes See us at BLACK WHEEL. INFINITELY ASSEMBLIES ARE ADJUSTED EASILY ISVIAPOWERED VIAPUMP APRESSURE BUILT ADJUSTABLE UP TOIN 3,000 OF AINHYDRAULIC TOP SUCTION AIR FEEDER BLOWER THEPSI PSI INSIGNIAS W/ WASTE STRIPPING UNIT ADJUSTABLE UP TO 3,000 OFEASILY IN BLOWER PUMP IN THE VIA THE BLACK WHEEL. INFINITELY CUTTING PRESSURE IS AVAILABLE. ASSEMBLIES ARE ADJUSTED • 510 x 380 INSIGNIAS W/ WASTE STRIPPING UNIT IS POWERED AISBUILT ANVIA OPERATOR CAN AMACHINE. TOP SUCTION AIR FEEDER CUTTING PRESSURE AVAILABLE. MACHINE. ANBLACK OPERATOR CAN ADJUSTABLE UPWHEEL. 3,000 PSITOOF GAUGES ENABLE VIA THE IN BLOWER PUMP INBUILT THEINFINITELY INDEPENDENTLY ADJUST IS POWERED VIA ATOOPERATOR • 510 x 510W/ WASTE STRIPPING UNIT INSIGNIAS GAUGES ENABLE OPERATOR TOPSI OF INDEPENDENTLY ADJUST CUTTING PRESSURE IS AVAILABLE. DETERMINE MINIMUM PRESSURES ADJUSTABLE UP TO 3,000 MACHINE. ANPUMP OPERATOR VOLUMES OF BOTH & on stand D08UNIT IN BLOWERMINIMUM INBLOW THECAN • 760 x 610W/ WASTE STRIPPING INSIGNIAS DETERMINE PRESSURES VOLUMES OF TO BOTH BLOW GAUGES ENABLE OPERATOR TO EXTEND DIE LIFE. CUTTING PRESSURE IS& AVAILABLE. INDEPENDENTLY ADJUST SUCTION FOR THE TO MACHINE. ANADJUST OPERATOR CAN TO EXTEND DIE LIFE. See us at PacPrint 28 June - 1 July 2022 SUCTION TORANGE ADJUST FOR THEPRESSURES DETERMINE GAUGES ENABLE OPERATOR VOLUMES OF MINIMUM BOTH BLOW & TO WIDEST OFADJUST MATERIALS INDEPENDENTLY WIDEST RANGE OF MATERIALS TO EXTEND DIE LIFE. DETERMINE MINIMUM SUCTION TO ADJUST FOR THE POSSIBLE.OF INDEPENDENT VOLUMES BOTH BLOWPRESSURES & POSSIBLE. INDEPENDENT TO EXTEND DIEOF LIFE. WIDEST RANGE MATERIALS SUCKER HEADS CAN BE SUCTION TO ADJUST FOR THE SUCKER HEADS CAN POSSIBLE. INDEPENDENT ADJUSTED TO SHEET SIZE. WIDEST RANGE OFBEMATERIALS FOR FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE ADJUSTED TOHEADS SHEET SIZE.BE SUCKER CAN Specialising in Capital Equipment Sales, Service, Engineering POSSIBLE. INDEPENDENT FOR FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE Specialising in Capital Equipment Sales, Service, Engineering Solutions and Consumables.

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FOR FURTHER INFORMATION PLEASE OUR HEAD OFFICE Head Head Office: Office: 1/44 1/44 President President Avenue, Avenue Caringbah, Caringbah, NSW, NSW, 2229, 2229, email: email: info@graph-pak.com.au info@graph-pak.com.au Unit 1G, 1-3 Endeavour Road, Caringbah NSW 2229, email: info@graph-pak.com.au Enquiries: info@graph-pak.com.au ADJUSTED TO SHEET SIZE. Specialising in Capital Equipment Sales, Service, Engineering Enquiries: info@graph-pak.com.au Toll Free: 1300 885 550 www.graph-pak.com.au FOR FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE Solutions and Consumables.

Specialising in Endeavour Capital Equipment Service, Engineering Unit Toll 1G, 1-3 Road, Caringbah NSW 2229, email: info@graph-pak.com.au Free: 1300 885 550Sales, www.graph-pak.com.au A RECESSED SCRIBE LINE ON Enquiries: info@graph-pak.com.au Solutions and Consumables.

RECESSED SCRIBE LINE ON Unit 1G, 1-3Free: Endeavour Road, Caringbah 2229, email: Ainfo@graph-pak.com.au SINGLE MAGNETIC MACHINES Toll 1300 885 550 NSW www.graph-pak.com.au Enquiries: info@graph-pak.com.au SINGLE MAGNETIC MACHINES A RECESSED SCRIBE LINE ON ALLOW FOR FAST, CONSISTENT INSIGNIAS TollSTACKER Free: 1300 885 550 www.graph-pak.com.au 34 ProPack.pro February 2022 W/ RECEDING www.propack.pro ALLOW FOR FAST,SCRIBE CONSISTENT SINGLE MAGNETIC MACHINES MOUNTING & ENSURES ADIERECESSED LINE ONDIE INSIGNIAS W/ RECEDING STACKER DIE ALLOW MOUNTING &FAST, ENSURES DIE & FOR CONSISTENT TOOLS ARE HUNG PARALLEL SINGLE MAGNETIC MACHINES

TheInsignia Insigniaisisaasheet-fed, sheet-fed,rotary, rotary, The The Insignia aadiesheet-fed, rotary, flexo magneticisisdie cutterdesigned designed The magnetic Insignia sheet-fed, rotary, flexo cutter flexo magnetic designed production-driven operation flexo magnetic die die cutter cutter designed forfor production-driven operation atat for production-driven operation affordable pricepoint. point. foraffordable production-driven operation at at anan price an an affordable affordable price price point. point.

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