ProPack Pro December 2021

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Getting labels and packaging done with Durst

www.propack.pro December 2021

A FOCUS ON:

FPLMA Technical Forum reconvenes Plans for the 2021 Technical forum and Awards is underway for February 2022

Close the Loop Group lists on ASX The listing on the ASX follows the merger of O F Packaging and Close the Loop

Cowpunk delivers on sustainability Denomination creates sustainable labels and packaging design options for Cowpunk’s wine range ALSO INSIDE...

Smart packaging report

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‘CUSTOMER IS ^ KING AT HERO PRINT’ ...AND IT SHOWS o Queen

AUSTRALIA’S BEST TRADE PRINTER

EDITOR’S NOTE HAFIZAH OSMAN

A vision for 2022 It’s no secret that e-Commerce has become vital to our businesses and even in our personal lives – and that’s clearly not changing anytime soon. With e-Commerce and packaging sharing a symbiotic relationship, our industry leads the direction in terms of presenting an immersive brand experience through the delivery of unique packaging.

Reflecting on the stories that we ran this year, it’s evident that there is an underlying common theme for most of them – the pivot away from traditional packaging designs to packaging that offers a more artistic and sustainable approach.

As the year draws to a close, use this time to reflect on 2021 and

plan for 2022. Brands will always need more than a common package to make an impact. To really connect with customers, the packaging needs to be taken to the next level, to tell a specific brand story.

To deliver on this, ask yourselves: Are you ready to take on board the packaging trends for 2022? Is your product packaging ready or almost ready for the year to come? Should you be making any changes to your solutions, marketing or the way you operate at all?

According to McKinsey, “to prepare for changes and the move to the next normal, packaging companies must rethink packaging design beyond ‘must-haves’, such as

reasonable costs, convenience, and performance. Three major requirements must be addressed: a good sustainability narrative, design with hygiene in mind given heightened consumer-safe concerns and design for e-Commerce, ship-ready design and direct-to-consumer models”.

This issue of ProPack.pro navigates all that and more with its smart packaging focus, our cover story featuring the potential of Durst technology, and a sneak peek into next year’s FPLMA Technical Forum event.

I wish you a Merry Christmas and happy holidays. ProPack.pro will be back in 2022 with its February issue.

Until then, enjoy this read.

Hafizah Osman Editor hosman@intermedia.com.au Ph: +61 431 466 140

Stay informed… visit www.propack.pro and subscribe to receive the latest packaging industry news and views

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Managing Director & Publisher: James Wells Editor: Hafizah Osman Design: Carrie Tong

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CONTENTS

IN THIS ISSUE...

P24

P10

Appliance companies increase their focus on packaging P6-8

Labels and packaging done with Durst P6-8 Durst delivers on the demand for innovative solutions by answering the need for short, medium and speciality labels and packaging

F&B: Sustainability ‘mega trends’ from IRI P10 The research has identified trends in retail, showing that more shoppers are choosing eco-friendly options

F&B: The latest news from Nespresso and BioPak P11 Nespresso funds an Australian-first recycling trial in North Sydney, while BioPak relaunches its certified compostable packs

F&B: Cowpunk’s new wine labels and packaging P12 Cowpunk’s wine labelling, created by Denomination, uses the Manter Cotone Bianco Ultra stock for a premium look

PACKAGING + PROCESSING

P14

Appliance companies in Australia and New Zealand put the spotlight on packaging as they look to reduce their environmental footprints

O F Packaging, Close the Loop merges to form ASX-listed entity P15 O F Packaging and Close the Loop have merged and listed on the ASX as Close the Loop Group, following the acquisition of Oceanic Agencies

Packaging that’s smarter, and equipped with new intelligence P16-20 A pack is so much more than what holds the contents. Nowadays, it is just as likely to pack the intelligence that makes what’s inside infinitely better

Gallus executives tell all about the growth potential of Gallus P22-23 Gallus heads Ferdinand Rüesch and Rainer Hundsdörfer explain how the business supports a wider strategy for repositioning, improving efficiencies and driving profitability

Broadened 2022 APPMA Awards of Excellence to celebrate full industry P24 Applications are now open for this national program, which identifies processing and packaging excellence

FPLMA Technical Forum to bring industry together again in 2022 P26 The forum provides an opportunity for people to discuss what they’ve been doing for the past 18 months

The greener shade of beauty

P28-30

Shelf appearance is no longer the only priority of the beauty and personal care industry

A global recommendation of circular packaging design P32-33 A global Packaging Design for Recycling Guide has been released by the ECR community and the WPO

Pack Diary

P34

A guide to the upcoming packaging industry events globally

One all encompassing show

THIS ISSUE SUPPORTED BY PACKAGING + PROCESSING

17 20 May 2022 Melbourne Convention & Exhibition Centre Register Now auspack.com.au

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December 2021 ProPack.pro 5

COVER STORY

Getting labels and packa 1

Durst delivers on the demand for innovative solutions by answering the need for short, medium and speciality labels and packaging

I

n many cases, Durst is the first choice when it comes to the transformation and digitisation of industrial production processes. So, it comes as no surprise that the company offers holistic solutions for short, medium and specialty labels and packaging, amongst other business areas.

In the past, Durst has gained a vast know-how about speciality packaging applications such as blister, tubes, tags, tickets or folding cardboard.

Today, it uses this knowledge and experience to build robust labels and packaging technologies to suit the needs of many packaging businesses, fashioning their futures for success.

“As the label market shows an unstoppable level of growth, Durst is committed to match that with innovation and investment. As such, Durst Oceania is pushing heavily into 6 ProPack.pro December 2021

1. The TAU RSCi range enables innovation for an industrial level of productivity

the labels and packaging sectors,” Durst Oceania managing director Matt Ashman said.

“We’ve significantly grown our label press installation base this year, and we’re going into more high-speed packaging production.

“Oceania is a positive growth region, and Australia is a very vibrant, innovative and young market when it comes to labels and packaging.

“There are plenty of great businesses here and we just want to be a part of that upward trajectory.”

In beefing up its label and flexible packaging segment, Durst named Thomas Macina as its global sales manager of label and flexible packaging earlier this year. The native of South Tyrol comes from HP Indigo, where he was most recently labels business manager EMEA in Barcelona.

Macina’s career has spanned more than 15 years at HP and he is considered as an expert in digital printing technology.

“Today, no label converter will deny the need of digital printing. Ten years ago, it was about explaining the value of digital versus conventional, as well as the advantages of no plates, minimum waste, minimum setup, automated workflows, mass customisation and variable data printing,” Macina said.

“Print quality is now a given with the new 1200x1200 dpi inkjet technology, and the focus is now on productivity, simplicity and cost effectiveness.”

According to Macina, “the needs of the labels and packaging industry has evolved over time with the fastchanging consumer trends, and digital printing provides without doubts, the best tools to meet the new needs of the brand: fast and short deliveries, features to communicate with the customer through the label, features to protect the labels from counterfeits and finally, environmentally-friendly produced labels”.

Macina said transformation has started already, adding that the average run lengths have declined significantly over the last 10 years and many highvalue short runs are being printed today in digital.

“The next big thing will be the migration of conventional jobs to digital and the automation on the E2E workflow,” he said.

Benefits of the TAU RSC range

Key to Durst’s offerings in the labels and packaging segments are its TAU RSC range of printers.

According to Durst, TAU single pass printing systems now have a market share of around 40 per cent of the UV inkjet market segment, with an installation base of more than 320 printing presses worldwide.

The TAU RSC range enables innovation for an industrial level of productivity. Available in printing widths of 330mm, 420mm or 510mm, the printer is designed to take over www.propack.pro

COVER STORY

kaging done with Durst 2

mid-to long run jobs and is also able to produce short-run jobs in the most economical way.

In addition, the TAU RSC UV ink demonstrates high performance in resistance and durability. It is available in a standard CMYK colour configuration, with orange, violet, green and white as optional.

It uses low ink consumption, presents a large colour gamut, broad application diversity, as well as high opaque white.

The Tau RSC platform printers can print on a large variety of substrates and the software solutions offered by Durst Workflow Label ensure an integrated workflow combined with secure handling of sensitive job data.

Ease of use, intuitive and automated, the Durst Label Software tools are also included to help businesses organise their production workflow to be more efficient and cost effective.

Applications for the TAU RSC range include, but are not limited to, the beauty and care, food and beverages, and chemicals industries.

In Beauty and Care: The Tau RSC provides the highest opacity white, vivid colours and a screen-like feeling of the label prints. Patternware add additional value, to further enhance the appearance on the shelf.

In Food and Beverage: Abrasion resistance and temperature stability are key for these applications.

Furthermore, the vivid and strong www.propack.pro

2. Within the short run speciality corrugated packaging space, Durst has identified its P5 250 WT as a food safe, high-quality solution

colours of the Tau RSC UV inks will make products stand out. It also enables labels to be produced in compliance with general industry regulations and standards.

In Chemicals: The Tau RSC UV ink provides excellent durability, resistance, and light fastness.

Resistance has been proven, for example, with tests against gasoline or methylated spirit. Many Durst Tau RSC clients produce millions of labels for chemical applications such as oil bottles, fertilisers, detergents, hand sanitisers and many other industries.

“Additionally to the well-established RSC 330, at the start of 2021, we finalised the beta of the RSCi – the industrial platform leveraging all benefits of the standard RSC but with print widths up to 510mm and printing speeds up to 100m/min, and optional inline flexo stations prior and after the printing unit,” Ashman added.

“The introduction of the TAU RSCi has generated a large amount of interest in the marketplace since it was launched in September 2020.”

Businesses such as LabelPrint OÜ in Estonia and All4Labels Global Packaging Group in Germany have experienced the benefits of the TAU RSCi range.

All4Labels installed a TAU 510 RSCi at its Gebesee plant in mid-2020 and tested the press under real production conditions for a dedicated range of label and package printing applications.

Thanks to the positive performance of the beta machine, another machine has been installed in the same press room to further increase production capacity needs in the premises, followed by multiple installations in other All4Label plants across Europe.

All4Labels Gebesee plant manager Christian Kraft said the investment in Durst’s RSCi printing technology, software and service represents a further step up in what it offers its customers who demand the very best.

“Optimisation of production processes has become All4Label’s main priority in a market where we see a high level of customisation, premiumisation and personalisation,” Kraft said.

“Digital printing and the associated technologies have allowed us to offer greater flexibility and faster response to the marketplace. Now, with the new TAU 510 RSCi, Durst has moved to yet another level and will be providing us with industrial performance for medium and long print runs with outstanding quality.”

At LabelPrint OÜ, the company has been using the TAU RSCi to actively develop digital print services to its client base.

“This press has been used to transfer longer run flexo jobs onto a digital platform. We are very confident that this press, with its revolutionary print Continued on page 8 December 2021 ProPack.pro 7

COVER STORY Continued from page 7

3

quality and high printing speed, will help us to reduce production costs and improve lead times,” LabelPrint OÜ owner Sten Sarap said previously.

“And thanks to its print quality, it will help to innovate our business and make us more competitive.”

A solution for short run corrugated packaging

Within the short run speciality corrugated packaging space, Durst has identified its P5 250 WT as a food safe, high-quality solution.

The P5 250 WT incorporates the Durst Water Technology and prints from flexo quality up to superb litho quality with odorless ink. Durst Water Technology is highly suited for a range of corrugated packaging and displays applications. Durst WT Inks are completely free of hazardous labelling and comply with the strictest health and safety regulations.

With the P5 250 WT and the associated Durst Water Technology inks, Durst offers a solution in line with the sustainable approach of products and packaging.

The re-designed P5 250 WT does not only come with an improved efficiency up to 30 per cent less energy consumption, but also the use of the UL-Ecologo certified, GMP compliant and odorless Durst Water based ink, 8 ProPack.pro December 2021

4

3. Durst global sales manager of label and flexible packaging Thomas Macina 4. Durst Oceania managing director Matt Ashman

which turns the printer into the right answer for short and mid-run digital printing production for the corrugated/cardboard packaging and displays market.

Additionally, it also offers an offset comparable printing quality and vibrant colours, as well as a costeffective way even for customised POP/POS products.

Looking at the sustainability aspect, the use of plastic free media in combination with water-based ink, also makes the final product easily recyclable. The Durst Water Technology ink can be used to print safe food packaging as it is fully

Scan to watch Thomas Macina talk about all things labels and packaging

Scan to learn more about Durst’s extensive range of products and offerings

compliant with the required standards, such as Swiss Ordinance or the Nestle exclusion list, and it is produced under the strictest GMP conditions.

Migration characteristics were assessed by independent test institutes so that production of primary food packaging becomes possible with the Durst Water Technology.

But the potential of the Durst technology does not stop there – it also offers a turn-key solution that delivers on high image quality, gloss, colour brilliance, personalisation, odour minimisation and ease of production.

Whether on a roll or as a sheet, Durst develops the right solution for a product.

Customers can quickly and easily design their own individual products and receive production-ready data.

For example, customers can use the Durst Smart-Editor tool online to select a model and die-cut pattern, customise and individualise the packages, and view it on a 3D preview before getting it produced and delivered.

“Durst is committed to continue investing in the labels and packaging industry, and we are working closely with our customers to constantly bring meaningful innovation to the market, and at the same time contribute to a greener planet thanks to digital printing,” Macina concluded. www.propack.pro

Season’s Greetings

from the ‘little big company’ with its roots in the mountains, offering solutions to wide format and label printers and beyond in 2022!

Watch this space!

9:16 am

2021

Media Wall V11.pdf

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24/11/21

9:16 am

AWARDS ALL YOU NEED IS RSC

2021 2021

AWARDS

AWARDS

ALL YOU NEED IS RSC

ALL YOU NEED IS RSC

durst-group.com

FOCUS FOOD AND BEVERAGE

IRI research reveals sustainability ‘mega trends’ The research has identified trends and opportunity in the wider retail space, showing shoppers are increasingly choosing eco-friendly options

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ew research from IRI has analysed the behaviour of shoppers over the past 12 months, revealing a lot about their purchasing patterns in relation to sustainability.

IRI Asia Pacific insights director Daniel Bone said, “Our research shows that Australian shoppers do care about sustainability and they are actively making purchasing decisions based on their concerns – 55 per cent of those surveyed try to buy environmentally friendly products.”

One of the key areas of concern that was raised throughout all demographics of shoppers was packaging, as this is one of the biggest things associated with sustainability.

“Packaging stands out because it is often a shopper’s first and last sustainability cue,” Bone explained.

“Sixty-eight per cent of shoppers connect packaging with sustainability.

Interestingly, they also prioritise waste reduction. When we asked shoppers to pick the top three things they most closely associate with sustainability,

10 ProPack.pro December 2021

IRI research shows 68 per cent of shoppers connect packaging with sustainability.

Interestingly, they also prioritise waste reduction

53 per cent said their number one issue is reducing by-product/waste, followed by minimising environmental impact at 47 per cent and thirdly, a commitment to using renewable resources at 38 per cent.”

In addition to showing that shoppers let sustainability dictate what products they buy, the research illustrates how sustainability also impacts decisions about where shoppers choose to buy.

Bone said that shoppers that “proactively seek environmentally friendly products” are more likely to be conscious of the sustainability credentials of retailers, and therefore tend to choose to shop at certain outlets over others.

“This demonstrates that manufacturers and retailers not only need to understand the complexities and characteristics of a sustainability mindset, they must also be able to respond through action in a meaningful way to attract a greater share of shoppers’ spend,” Bone said.

“Nearly 50 per cent of shoppers state that it is quite important to them that the outlet they shop with offers a range of sustainable products. To continue to drive growth, it is critical for retailers and brands to focus on supporting shoppers through seven key areas of action. We call them the seven Rs of sustainability and they have been developed by IRI through an extensive process of analysis, consultation and market testing, to provide businesses with a clear road map on how to meet the needs of shoppers with a sustainability mindset.”

These Rs include: • Recycle: Aim for 100 per cent recyclable packaging and in-store POS materials, and divert and repurpose waste.

• Reduce: Provide practical steps for shoppers to reduce their carbon footprint. Incorporate less carbon intensive materials/processes (including packaging).

• Remove: Embrace digital substitutes and remove material collateral.

Eradicate non-essential packaging, especially plastics, and explore refill options. Lead the way with packaging-free items.

• Relationships: Share sustainability learnings and pursue brand/ community collaborations and industry initiatives that foster sustainable practice • Range: Make sustainable choices easier through a transparent and curated range, and boost approachability through accessible prices.

• Reassure: Share stories about your sustainable efforts and develop a measure of basket/ brand sustainability, to inspire and assure customers.

• Representation: Celebrate Australia’s diverse industries by enabling marginalised members of society, championing better standards across the industry including supply chains and lead through action and advocacy.

For more information about these areas of opportunity or the sustainability research, contact IRI.

www.propack.pro

FOOD AND BEVERAGE FOCUS

Nespresso funds Australian-first recycling trial in North Sydney

C

urbCycle and iQ Renew are trialling an Australian-first coffee capsule recycling program, in partnership with Mosman Council and Willoughby City Council, with funding provided by Nespresso.

The pilot sees 5,000 households in Mosman and Willoughby in Sydney’s north receive a specially designed bag to collect their used aluminium coffee capsules to then place in their recycling bins for collection. Insights from the trial will help inform the development of a national coffee capsule recycling scheme led by Planet Ark. “By providing communities with the additional option of kerbside collection, it will allow more people to recycle their coffee capsules and contribute to a circular economy,” Planet Ark CEO, Paul Klymenko said.

Under the pilot, capsules will be separated from other recycling at iQ Renew’s Materials Recovery Facility (MRF) and transferred to Nespresso’s recycling system in NSW for separating into coffee grounds and aluminium.

The aluminium will go to aluminium producers to save 95 per cent of the energy required to source it from

The trial provides a way to test how capsules can be collected and sorted, while assessing household demand for the scheme

scratch, with coffee grounds going to local commercial compost. iQ Renew CEO Danny Gallagher said the trial provides a way to test how capsules can be collected and sorted, while assessing household demand for the scheme.

“With aluminium coffee capsules, their small size has been an obstacle to recycling in traditional kerbside recycling systems. We have looked at systems overseas to see what works

and are optimistic that the Curby system of placing them in a bag will allow them to be separated easily in our facility,” he said.

Nespresso general manager JeanMarc Dragoli said, “We need to make it as easy as possible for people to get their used capsules recycled, and we know kerbside recycling is the easiest path. We hope that this increases the number of capsules we can collect and process for a better future,” he said.

BioPak relaunches certified compostable packs

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head of the busiest time of the year, BioPak has relaunched its certified compostable retail range including cups, plates, bowls, straws and wooden cutlery.

This range of disposable partyware is housed in paper sleeves and boxes, made from sustainably sourced paper, making the packaging completely plastic-free.

The new packaging design features an image of the product printed on the box, allowing the customer to see the packaging without adding a plastic window.

Perfect for family gatherings, summer picnics, BBQs and of course Christmas, consumers can feel at ease knowing they are choosing a disposable option that is better for the planet.

The bowls and plates are made from sugarcane pulp, which is a by-product of sugar production.

It is a home compostable, rapidly renewable and biodegradable resource, www.propack.pro

BioPak’s new certified compostable range has new packaging housed in paper sleeves and boxes

making it easy for customers to have a completely waste-free gathering!

Propelled by consumer demand and single-use plastic bans coming into legislation across the globe, supermarkets are moving towards better, renewable, plant-based materials that have a responsible solution for end-of-life disposal.

“We have been selling our certified compostable and carbon neutral range for a few years and removing any plastic packaging in our products is the next step in the evolution. It’s always great to partner with retailers who share similar values to eliminate unnecessary waste,” BioPak CEO Gary Smith said.

December 2021 ProPack.pro 11

FOCUS FOOD AND BEVERAGE

Denomination balances sustainability options with Cowpunk wine packaging Cowpunk’s wine labelling, created by Denomination, uses the Manter Cotone Bianco Ultra stock to give a natural, premium look, with strength in its fibres

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By Paul Brescia

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rands’ demands on sustainability are changing when it comes to packaging, which have been highlighted by the growing natural wine industry expectations on labelling and materials.

One such example is the Cowpunk natural wine labelling, created by wine packaging designer Denomination, which uses the Manter Cotone Bianco Ultra stock to give a natural, premium look, with strength in its fibres.

Denomination CEO and co-founder Rowena Curlewis tells ProPack.pro, “Natural wines are really increasing in prominence. It has been in the past quite limited to small runs, boutique producers, and an inner-city vibe.

“What we’ve done with Cowpunk from a graphic perspective is to not go too random, which many natural brands are.

“If you’re on your introductory path to natural wines, you need to have some reassurance that it won’t be a ‘what is that?!’ type of wine.”

The label, which was printed by MCC, was selected by Denomination to handle the heavy debossing and to make the simple label stand out.

“The printers are normally selected by our clients, but for this one we

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12 ProPack.pro December 2021

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1. A close-up of the Cowpunk label which uses the Manter Cotone Bianco Ultra stock 2. The label was selected to handle heavy debossing and to make the simple label stand out 3. All the branding and typography in black is carried throughout the packaging 4. Rowena Curlewis, CEO and co-founder, Denomination

actually had some preference to use MCC. All the branding and typography in black is really imprinted into that stock,” Curlewis said.

“It was important to get that right, because it is a very simple label. It was really paired back, elegant and simple.

That needed to match the price point of $28.”

As for the choice of stock, Curlewis said, “We’ve worked with that stock with other brands, but it’s not a regular stock that we would use. It’s quite expensive and has a high cotton content, hence the name, but it’s beautiful in the hand. It has a soft, natural feel.”

Aside from labels that look natural and hint at the product’s inherent sustainability, the raw materials being selected for each product are constantly being re-evaluated and considered,

according to Curlewis. It’s not just brand owners, but suppliers that are ensuring that the right materials are selected on a balance of needs.

Curlewis said, “Sustainability comes up in most conversations with clients, and all conversations with suppliers.

“We want to work with suppliers to balance the sustainability equation.

“It’s not just one solution fits all, but rather, a balance between bottle weight, recycled content and recyclability, which are all different in each state and country.

“They’re also different across substrates: Bag and box versus glass bottle; PET bottle versus glass; there are a whole lot of options you can use.

With all of our designs we try to make them as sustainable as we can that’s right for the brand, company, and target audience.” www.propack.pro

BELIEVING IN PRINT The print market is changing, and the transition from analogue to digital technology is accelerating. Creating inkjet technology that drives the industry forward, we introduce a level of quality, speed, and usability that exceeds expectations and gives creative control to the user. We develop our products so customers can effortlessly reach the future and achieve their own goals.

With over 80 years moving forward, we never stop improving and creating value from innovation that helps change the world.

With print, the possibilities are endless.

Contact FUJIFILM Australia for more information about our digital printing solutions.

WWW.FUJIFILM.COM/AU P: 1800 650 504 E: ffau.graphics@fujifilm.com W: fujifilm.com/au

FUJIFILM and Fujifilm Value from Innovation are trademarks of FUJIFILM Corporation. ©2021 FUJIFILM Corporation. All rights reserved.

FOCUS APPLIANCE PACKAGING

Appliance companies focus on packaging Appliance companies put the spotlight on packaging as they look to reduce their environmental footprints

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recent survey of appliance companies in Australia and New Zealand by Appliance Retailer magazine has shown an increased focus on improved sustainability and reducing their environmental footprint through packaging strategies and innovations.

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De’Longhi

De’Longhi Australia and New Zealand category manager Jessica Hull said reducing its environmental footprint continues to be a focus for the Italian appliance manufacturer, which is a signatory to the Australian Packaging Covenant (APCO).

De’Longhi claims to receive “beyond best practice scores in all core criteria” when benchmarked against other APCO members.

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Glen Dimplex

Glen Dimplex product and sales assistant for small domestic appliances Richard Banks said the local subsidiary of the global appliance company works closely with its suppliers to produce recyclable packaging and provide more environmentally-friendly protective material.

“This is a key focus for us now and will continue to be an important and vital consideration moving forward,” Banks said.

According to Glen Dimplex product manager for seasonal and small domestic appliances, the company is working with its suppliers to move away from packaging options that aren’t typically environmentally friendly, like foam packing types.

Mitsubishi Heavy Industries

Mitsubishi Heavy Industries senior advisor Graham Hamilton confirmed there are several packaging-related initiatives planned within the seasonal appliance manufacturer’s business.

“Over the last 12 months we have been engaged in several ongoing discussions with our factory and manufacturing hubs to source alternate 14 ProPack.pro December 2021

1. The De’Longhi La Specialista Art 2. The Dimplex Heat + Cool Air Circulator Pedestal Fan 3. The Mitsubishi Heavy Industries Bronte Series Split System Air Conditioner 4. The Roomba i3+ Robot Vacuum 5. The Ecovacs DEEBOT T9+

packaging for our air conditioners.

Mitsubishi Heavy Industries remains committed to the Australian Packaging Covenant Organisation (APCO) memberships and their targets, ensuring the packaging of our products will evolve over the coming years as we work on what alternatives are available and which ones will be most suitable for the future,” Hamilton said.

iRobot

iRobot joined the Responsible Business Alliance (RBA) in April 2020 – a coalition of the world’s leading electronics companies working together to improve efficiency and social, ethical, and environmental responsibility in the global supply chain. “iRobot’s membership in the RBA enables us to engage efficiently with our contract manufacturing partners, direct suppliers and broader supply chain,” IXL Home marketing manager Malcolm Russell said.

“Through this engagement, iRobot administers a supplier code of conduct, leverages tools and resources that drive supply chain sustainability performance and stays informed about key trends and emerging issues.

“Further, iRobot’s products are shipped in recycled, corrugated cardboard. Our product packaging is 98 per cent paper-based (by weight) and recyclable, with the exception of our floor cleaner bottle.”

Ecovacs Robotics

With consumers becoming more conscious of their environmental footprint, Ecovacs packaging is carefully considered to ensure protection in transit and a premium presentation on arrival.

“We also ensure we minimise plastic packaging components to reduce waste even after our products reach consumers’ homes,” Ecovacs Robotics head of Australia and New Zealand Karen Powell said. www.propack.pro

CLOSE THE LOOP GROUP FOCUS

O F Packaging, Close the Loop merges to form ASX-listed entity O F Packaging and Close the Loop have merged and listed on the ASX as Close the Loop Group, following the acquisition of Oceanic Agencies

By Paul Brescia

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lexible packaging stalwart O F Packaging and resource recovery business Close the Loop have merged and listed on the Australian Securities Exchange (ASX) under the name Close the Loop Group, with an expected market capitalisation of $65.9 million.

Speaking to ProPack.pro, O F Packaging managing director Joe Foster, who is earmarked as CEO for Close the Loop Group, said both companies would remain functionally the same post-listing, but be able to leverage against each other’s strengths.

“We really want to keep both companies running individually.

They’re both unique in the marketplace, offering a different proposition,” he said.

“O F Packaging on a packaging side, but with sustainability as a focus, and Close the Loop specialising in take back programs.

“What’s good about Close the Loop is that they have the infrastructure to collect from 60,000 sites in Australia, and 200,000 sites in America.”

The management team also includes Marc Lichtenstein as CFO, Lawrence Jaffe as CCO, and Darren Brits as COO. The chairman of the company is Greg Toll, with Grant Carman as independent non-executive director and Marc Lichtenstein as executive director and group company secretary, in addition to Darren Britts, Joe Foster, and Lawrence Jaffe taking on executive director positions.

The group now offers a full circular economy solution to customers, taking back materials at end of life from brand owners and Original Equipment Manufacturers (OEMs), reforming them into new products, and selling them back.

That would go beyond flexible packaging, with Foster aiming to tackle some of the most problematic products to recycle, diverting them from landfill.

“When it comes to recycling difficult products – like power tools, cosmetics, e-waste, we want to take those products and turn them into a tangible product www.propack.pro

O F Packaging managing director Joe Foster (middle) with Close the Loop board members at the Close the Loop Group ASX listing

we can sell back to the original supplier of those products. That’s part of the plan and dream,” Foster said.

Of course, the packaging space has the biggest incentive to move quickly towards recycled materials and products, with the 2025 national packaging targets looming closer every day, Foster added.

“Close the Loop Group will be well placed to leverage packaging and recycling regulatory targets sought to be achieved by 2025, which help us to create an environmentally favourable circular economy,” Foster said.

The merged entity also presents O F Packaging customers an option to offer collection programs to the customers they sell to, helping them meet their environmental and waste management goals through the expertise of Close the Loop.

“Both companies in the market would be able to offer a full, circular experience,” Foster added.

The Close the Loop Group prospectus for the listing predicted FY22 revenue to reach $73.9 million, with an EBITDA of $12.3 million.

The new company has hit the ground running, with Close the Loop Group acquiring seafood packaging business Oceanic Agencies shortly before listing.

Foster said the acquisition will further lift the expected revenue figure.

The acquisition of Oceanic Agencies was funded by a capital raise by O F Packaging prior to its listing on the ASX, which sought out $12 million, and was “oversubscribed by more than double”, according to Foster.

Oceanic Agencies has been around for 11 years, with Foster, saying it is a natural bolt on for O F Packaging – and therefore Close The Loop Group – to help the business going forward.

“Seafood packaging is one of the specialised markets within O F

Packaging,” Foster said, adding that the total cost of the acquisition came to $3 million.

On the eve of the ASX-listing, on 2 December, Foster said he looks forward to the potential that the combined listed entity of Close the Loop Group can offer.

“It’s been an amazing journey over the last eight months. There has been a lot of hours, people working tirelessly in the background to make this happen,” he said.

“It will be a positive move once things start to trade. The hard work starts now; it’s a matter of delivering what we set out to deliver.”

Post-listing on the ASX, Close The Loop Group celebrated with an event at Melbourne’s Crown Casino on December 8. Some 150 guests attended the event, with Foster saying a wideranging crowd joined the celebration – from the financial experts that helped with the merging and listing, to people from resource recovery and specialised recycling space, along with industry experts involved in the business, customers, and OEMs working alongside O F Packaging and Close the Loop Group.

“It’s a whole cross section of people who are very much involved in the business and industry,” Foster said.

The event was an early chance for the company to get its message to market, pushing what the entity can offer in terms of circular integration between O F Packaging and Close The Loop.

Close the Loop Group also intends to focus on chemical recycling companies. Foster said the company expects chemical recycling to play a large role in the recovery of soft plastics and flexible packaging, which are typically hard to process through mechanical means.

December 2021 ProPack.pro 15

FOCUS SMART PACKAGING

Packaging that’s smarter A pack is so much more than what holds the contents. Nowadays, that bottle, container, or box is just as likely to pack the intelligence that makes what’s inside infinitely better

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By Peter Kohn

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here is so much more to packaging today than providing a container for the contents. The digital age has ushered in innovative packaging that can provide any number of value-adds to a product.

As the blog Lead Innovation indicates, today’s shelves can be a meeting ground for packaging that interacts with the contents, providing advantages such as longer shelf life, or even internal heating of food contents, sensors that detect changes in a product’s tightness within the pack, freshness, and potential leakage or spoilage.

There are even RFID chips that can monitor the product’s transit from factory to shelf, and packs with embedded near-field communications (NFC) that can engage with a mobile app. As Packaging Europe indicates, the global virtual shopping titans are getting in on the act.

But what are the challenges in making these enhancements cost effective? There are also questions around how to responsibly dispose of packaging that has been electronically enhanced and may contain elements with different levels of recyclability. And there is the question of how biodegradable some packaging is.

ProPack.pro spoke to some leading innovators in packaging smarts.

Immertia

Immertia is a US marketing company that is using an Australian startup company to develop a range of solutions that add value and new dimensions to packaging and labels. Immertia delivers industry-specific solutions, enabling content teams to manage and market augmented reality experiences from their own labels.

Immertia says its platforms are robust, scale-readied systems, and 16 ProPack.pro December 2021

1. Swigr aims to add value and new dimensions to packaging and labels by providing a new place to engage consumers at the product itself 2. Developed in-house, impacX’s sensors are small IoT devices that are either built in or attached to existing caps

underpinned by Immertia XR, a repeatable tech engine.

Immertia co-founder Luke Chaffey said his company uses augmented reality (AR) to create a virtual experience from every package.

The company was founded by Matt Hallberg, Luke Chaffey, and Dave Chaffey – three recognised specialists in their respective fields of AR, software development, and digital marketing strategy.

“Immertia delivers industry-specific solutions, enabling content teams to manage and market augmented reality experiences from their own labels,” Chaffey said.

“Immertia’s platform is a robust, scale-readied system, underpinned

by Immertia XR, a repeatable tech engine, providing end-to-end solutions and niche or industry-facing models, and eliminates barriers to entry.”

The technology was developed by Third Aurora, an Australian start-up that has already made a splash with Winerytale, a concept targeting the wine industry specifically. Winerytale lets every winery and wine producer create, manage, and market an AR experience for their own labels via a smartphone app. Label connectivity

means consumers can enjoy the AR experience when their smartphone or tablet interacts with the label.

Under the leadership of managing director Dave Chaffey, Third Aurora broadened the concept to the full beverage market this year, through

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www.propack.pro

SMART PACKAGING FOCUS

developer Swigr, of which Chaffey is a founding partner. He said the Swigr app offers a solution based on an app and platform for every alcohol brand – similarly to engage in the creation, management and marketing of an AR experience for their labels via smart devices. It enables brand managers to engage and conduct e-commerce with consumers directly from the bottle or can on the supermarket shelf, anywhere, anytime.

“With this platform, it’s as easy for Coca-Cola to add AR to the billion cans they have in circulation, as it is for the small craft-brewery down the lane,” Chaffey said.

“It doesn’t rely on QR codes – the app recognises the shape and printing already on the can or bottle, and then brings the display to life. That’s critical, because it means there’s no need for any new packaging – it’s set up to work with the product already on the shelf.”

Chaffey said Swigr provides a new place to engage consumers at the product itself. Content is updated by the producer in real-time, with intelligent label recognition, powered by a browser-based platform.

He added that Immertia’s platform is a straightforward process.

“Clients upload a label for our system to learn and add to our virtual network.

That’s all it takes – you’ve connected that label, as well as every identical label on the planet. Smartphone users scan to unlock their virtual experience, which comes to life with stunning AR. Consumers can interact, navigate, and more. It enables companies to harness the inbuilt marketing and sales tools, capture new business from potentially thousands of labels, and gives tangible dollars-in-the-bank-value.”

The company is strongly expanding in Australia on two fronts – the continued growth of its launched platforms and hit the ground running with industries.

impacX

impacX is blazing the way for marketers to turn consumer package goods into post-shopping actionable data, says Yoav Hoshen, the Israeli start-up company’s co-founder and executive vice-president of business development and sales.

“Using its proprietary ‘Internet of Packaging’ platform, clients now know who their customers are and directly engage with them, getting real-time usage data from their packages, and it even helps consumers to re-order the next item just when the current package is about to run out,” he said.

The impacX (formerly Water.io) ‘Internet of Packaging platform’ is comprised of smart reusable connected bottles or caps, white-label apps and an www.propack.pro

3. Developed by Italian company Goglio, the G21 features advancements in valve application, film unwinding, and mechanical web alignment

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analytics and cloud service that works with both, Hoshen explained, adding that in Australia, business opportunities are abound.

“Australia has an advanced vitamins and supplement market, as well as competitive water dispensers and beverages markets. They can benefit from impacX’s existing two platforms: the first is Water.io, which comprises reusable, rechargeable smart connected bottles, that together with the app, personalise customers’ hydration needs and help them reach their wellness goals,” he said.

“The second product is Vitamins.io, which is a smart connected container for vitamins and supplements that reminds customers to take their pills, capsules or powders on time, and notify them to re-order the next item based on real consumption, rather than using time-based subscriptions.

“This is proved to increase compliance and customer loyalty, and helps turn customers into subscribers. impacX is open to manufacture its products in Australia, following its business success in expanding in the region.”

impacX began by providing smart hydration solutions to help teenagers remember to drink water.

This original idea developed further, and became a big vision, becoming the ‘operating system’ for every CPG product. impacX develop the algorithms and software in its HQ in Tel Aviv and manufactures the physical parts, such as smart bottles and caps, in additional locations.

Jet Technologies

The G21, a coffee packaging machine offered by Jet Technologies in Australia, provides smart new ways to manufacture packs on demand, that entice consumers to the joy of coffee beans and ground coffee from the hands of artisan coffee specialists.

Developed by Italian company Goglio, the G21 features advancements in valve application, film unwinding, and mechanical web alignment. The G21 also features a balanced stretching system to provide constant, consistent web tension control. There is an optional code marker, and two Continued on page 18 December 2021 ProPack.pro 17

FOCUS SMART PACKAGING Continued from page 17

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different weighing systems are available. The G21 features electronic scales for weighing coffee beans, and optional advanced scales.

Another option is an auger filler for a ground coffee kit. It features vertical corner sealing with trim, a trim collector, web pulling, bottom sealing, an exit conveyor and rotating table for product. It all adds up to a comprehensive workflow for producing custom runs of small packaging, including block-bottom gusset packs.

Jet Technologies director Daniel Malki said the pandemic had the effect of emptying Australian CBDs, with customers flocking to smaller artisan coffee makers in their local suburbs.

Grocery retailers also experienced a significant uptick in demand for on-demand packaging of ground and bean coffee products, he said.

“The packs offer laminate structures which include recyclable and compostable options. And they come in at around half the cost of pre-made coffee packs. With three models of the G21 now on offer from Jet Technologies, the machines are suited to any coffee roasters generating at least 1.5 tonnes of coffee product a week, reducing labour components and increasing productivity in localised coffee retailing,” Malki said.

Jet Technologies is also excited about another flagship product, the Ilpra FS2500 Rotary Cup Filler, a mechanical rotary filling and sealing machine with eight stations, designed to fill dispensable plastic cups and containers with liquid and semi-solid 18 ProPack.pro December 2021

4. The NovelCoat heat-sealable coatings are formulated on renewable plantbased polymers

products. The FS-2500 is capable of a vast array of customer production specifications, such as sealing-only, modified-atmosphere packaging and foil and film.

The ILPRA Fill Seal 2500 is a filling/sealing machine equipped with a turntable, conceived to meet the market request of a machine for automatic filling and packaging of liquid and doughy products at a price that even the manufacturer, starting with a limited production, can afford.

It is particularly suitable for small and medium productions; it is entirely made of stainless steel and anodised aluminium. All the main drive is mechanical, offering precision and easy use and maintenance.

The functions of the machine are mechanically controlled by a cam system and a microprocessor that enables the machine to perform all operations with the highest precision.

And the Ilpra Fill Seal has been tested and approved for HPP (High Pressure Processing) quality seals.

Malki pointed out the FS2500 is ideal for packaging of dairy, dips, cosmetics, pharmaceuticals, desserts, and ready-made meals.

The Ilpra FS2500 fill/seal line has been installed at Fresh Fodder, a NSW-based food manufacturer that generates 15 tonnes of product each week, with a nationwide retail list including Woolworths, Aldi, IGA, Costco, Harris Farm Markets, and independent grocers, fruit markets, cafes and delis. Jet Technologies also supplies packaging to both Goglio G21 and Ilpra FS2500 machines.

Nekkorb Solutions

Smart packaging relies on customised production processes – and transTasman company Nekkorb Solutions provides the expertise in this space.

Its managing director Frank Brokken said with impression-sleeve technology and cassette module configuration, Nekkorb’s new-generation gravure units are the ideal fit to produce smart packaging technologies.

The MPS label and packaging machines can now be fitted with nextgeneration gravure coating stations.

These rotogravure stations have smart technology that enables the operator to change from one job to another easily and offline if required, to improve productivity and overall product performance.

Nekkorb Solutions provides smart packaging solutions for packaging producers through its relationships with leading European-based label and packaging machine manufacturer MPS and Singapore-based coating and adhesive specialist company Converting Technologies & Accessories. According to Brokken, the MPS machines and CTA adhesives

and coatings allow today’s packaging converters the opportunity to develop and produce packaging solutions for the future.

Converting Technologies & Accessories produce a range of HAPSfree, low-toxicity, heat-sealable coatings, and primers, which are specifically designed for rotogravureconfigured stations.

“This means that the carrying solvent from the applied resin layer is completely dried prior to rewinding the web. These systems are designed to enhance the surfaces of thin gauge plastic films, paper and alufoil to make various type of convenience packaging materials,” he said.

Brokken also mentioned that the NovelCoat heat-sealable coatings are formulated on renewable plant-based polymers and are suitable for structures utilising compostable films, paper and metallised substrates.

“They also exhibit high compatibility with most papers to enable good moisture, grease and oil-resistant properties for fast and convenience foods products,” he said.

Converting Technologies & Accessories also produces a range of modular and upgradeable one and two-component solvent-based polyurethane laminating adhesives.

Called NovelBond, they are specifically designed for use in the dry bonding lamination process. These adhesives have been designed for the laminations of thin-gauge plastic films, paper and alufoil, to make flexible packaging materials.

These NovelBond biodegradable polyurethane dry-laminating adhesives for flexible packaging are based on polymers made from biomass and are SGS-registered.

They are compatible and suitable for laminating together structures based on compostable films, papers and metallised substrates.

In addition, they exhibit very good wetting properties and can run at low coating weights like conventional adhesives. These are supplied at very high solids content to minimise VOC emissions. The low viscosity and high wet flow ability help to minimise wastage and costs, while maximising laminating speeds.

“Looking ahead, continued innovations like these will help reduce the world’s waste and its effect on the environment. It will also help to improve the overall sustainability of packaging products,” Brokken said.

“Supermarket chains, fast foods outlets and consumers can be assured that developments will continue to come from the many manufacturers that Nekkorb represent, and will continue to help reduce the world’s waste streams and carbon emissions well into the future.” www.propack.pro

SMART PACKAGING FOCUS Result Group

A landmark agreement between Result Group, an Australian specialist supplier of labelling, shrink-sleeving and coding/marking machines, and London-based EVRYTHNG, a developer of digital product identity technologies, has made it possible for all shelf items to be smartphoneinteractive, transact with point-of-sale systems and connect to the web – all with one code on the product.

The breakthrough does away with time-consuming and sometimes temperamental barcoding.

“Our partnership with Result allows us to expand our reach into a very important market for consumer goods brands,” Simon Jones, senior vicepresident for EVRYTHNG, EMEA and Oceania, said.

“More than four trillion consumer products are made, shipped and retailed globally every year. To reach aggressive sustainability goals like those mandated in Australia, consumer product brands require end-to-end visibility into every product’s journey through the supply chain.

“EVRYTHNG was founded with a vision to connect every physical product to the web, providing the data intelligence necessary to help this $13 trillion global ecosystem achieve sustainability goals.”

Result Group group general manager Michael Dossor said, “EVRYTHNG brings a whole new dynamic to the way consumer goods brands in the region do business. Together we are helping brands connect the dots between full visibility into their supply chains and the use of real-time consumer data analytics to achieve sustainability goals and inform marketing strategies”.

Meanwhile, Result Group is using the GS1 Digital Link to help harvest supply chain data in the Australian table grape industry. The company will apply unique serialised GS1 Digital Link-enabled QR code labels to export table grapes, allowing the automated collection of data from farm and supply chain, which can be shared with consumers to authenticate the food’s precise origin and engage with the brand through an open platform smartphone scan.

The Active Digital Identity embedded in the QR code labels ensures each one is unique and traceable – an important innovation in combating all manner of food fraud.

Labels will also carry critical international traceability data, based on GS1 current standards, covering consumer pack units, cases and pallet codes, as well as time and temperature logging, which will be captured through the EVRYTHNG Product Cloud database.

Dossor said they were “beyond excited and proud” to be the www.propack.pro

5. Smart applications created using the Truepress Jet L350 series of digital label presses from Screen GP Australia

traceability technology provider for the program.

“We have assembled the world’s best technology and, with local talent, adapted it to make it right for the Australian produce sector,” he said.

Fruit Master, a large Australian producer and exporter, will apply the traceability technology and cool-chain tracking to premium fruit brands and varieties across table grape exports this upcoming season.

Result Group this year also announced plans to distribute the FreshTag time-temperature indicator (TTI) labels that signpost the freshness of food with easy-to-read colour codes.

FreshTag is a fully automated, timetemperature indicator suited to managing perishable products in supply chains, at retailers, and with consumers. Also called intelligent packaging or sensory labels, FreshTag motivates changes in the behaviour of personnel who maintain chill chains, which leads to better temperature control.

In a further development, global smart packaging solutions provider Talkin’Things has partnered with Result Group to provide brand protection to millions of Australian products, help brands deliver personalised consumer experiences and provide a host of benefits to the logistics industry. The partnership brings RFID inlays that meet industry standards for low-frequency, highfrequency (NFC), and ultra-high frequency (RAIN RFID), at a price level previously unavailable for smart packaging technologies in Australia.

Screen GP Australia

The Truepress Jet L350 series of digital label presses from Screen GP Australia, distributed by Jet Technologies in A/ NZ, is being used in a variety of smart applications, according to Screen managing director Peter Scott.

“The key drivers for smart labels are anti-theft and anti-counterfeiting strategies. Additional marketing is another avenue, as people get used to scanning QR codes and images on their smartphones, leading to new journeys into product information, partnerproduct sales and data capture. The enabling technologies are RFID, NFC,

image recognition & augmented reality, other sensors and chips, QR codes and sometimes special inks. Some of the smart technology is incorporated at the converting and finishing stage, such as RFID, but so much can be done with the printed image, QR and barcodes at the print stage – and this is much more cost-effective,” he said.

Scott said globally, the market for smart labels is reported to be growing at around 14 per cent CAGR, reaching about $25 billion by 2025. Much of this is RFID-type where a physical chip is combined with the label, making it a recognisable tag.

However, for track-and-trace in FMCGs and pharmaceuticals, variable QR codes are increasingly deployed and have proven themselves highly efficient in the management of vaccines during COVID-19.

He explained that this requires a ‘closed loop’ data system, which starts with a precisely printed QR code. When scanned, the code links to a central database that contains all information about that product, such as date and location of manufacturing, expiry and so on. Even individual mass-produced products can be traced, with every QR code on each label different. Screen’s variable-data and Equios software takes care of this.

Third-party software manages the data so that when scanned, a counterfeit product can be flagged in real time and action initiated.

“The technology must be digital with a variable-data front-end, and this is where Screen L350UV presses excel,” Scott said.

“Barcodes, QR codes and fine text are crisp and precise. The business opportunities in Australia and New Zealand are well understood by label manufacturers – the track-and-trace; links to additional information, safety data, competitions, security verification, and so on.

“Screen label presses are manufactured in Japan to exacting standards and are renowned for durability and uptime. Screen is also a silicon wafer manufacturing technology company, and this is the most precise engineering there is. Such precision, born of photo-lithography is in Screen’s DNA.”

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December 2021 ProPack.pro 19

FOCUS SMART PACKAGING

Kurz Australia – Investing in brand protection

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ounterfeiting of trademarked designs, among other physical and digital assets and intellectual property, is a growing concern. But Kurz Australia can help combat this worrying trend with smart solutions, according to its managing director Stephen Pratt.

“Our family of Smart Brand Security Solutions from Kurz has demonstrated great success in outsmarting the counterfeiters. Leonhard Kurz has impeccable credentials when it comes to delivering anti-counterfeit solutions, as they already provide solutions that protect Australian, New Zealand, British and Euro banknotes, as well as passports for many countries including New Zealand and the US,” he said.

“So, it’s no surprise that Kurz offer a range of solutions for brand owners and designers to specify.

“Counterfeiting today represents a tremendous and ever-increasing global threat, and the continuous growth of the global counterfeiting industry is a major cause for concern for brand owners, businesses and consumers. As more and more consumers switch to purchasing goods on the web, the opportunities for counterfeiters in all parts of the world to ply their trade increases.”

With brand piracy becoming a lightning-fast phenomenon, Pratt said delivering on quality should remain key.

“For many brands exporting overseas, it is not unusual to find counterfeit versions of their products appearing within months of their introduction to the market. While some counterfeit products are poor imitations, many are sophisticated copies that siphon sales from legitimate products and damage a brand’s standing in the market,” he said.

“As product substitution and counterfeiting activities grow, so do the range of solutions available for brands and designers to incorporate into their packaging to protect their brand and assure consumers they are purchasing a genuine product.”

Kurz TRUSTCONCEPT solutions deliver high-tech protection for digital and physical products which are entirely scalable to meet the differing requirements for products across any market segment. With TRUSTSEAL Protect thin-film technology, users can protect branded products longterm – even if only the mesmerising design is recognisable at first glance.

TRUSTSEAL Protect boasts various integrated features that protect and reliably authenticate products in the 20 ProPack.pro December 2021

1. With TRUSTSEAL Protect thin-film technology, users can protect branded products long-term

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2. Users can also combine TRUSTSEAL Protect with other features, such as serialisation via a QR code or barcode, via RFID or NFC chips 3. The Smart Brand Security Solutions from Kurz has demonstrated great success in outsmarting the counterfeiters

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long-term to reassure customers.

No matter whether the technology is applied to tickets, security documents, packaging seals, or labels, TRUSTSEAL Protect is extremely tamper and forgery-proof. Modification attempts can be recognised immediately.

Users can also combine TRUSTSEAL Protect with other features, such as serialisation via a QR code or barcode, via RFID or NFC chips. Track and Trace can be used to monitor the purchase or supply chain. And with Kurz TRUSTCODE software, the information can be verified and transferred to an ERP solution, or it can be integrated into customer engagement platforms such as websites, smartphones and tablets.

While applications are limitless, Pratt said Kurz TRUSTCONCEPT solutions are ideally suited for wine and spirits – offering protection from tampering, diluting, and refilling to provide peace of mind for consumers and brands alike that their expensive products arrive and are sold intact.

“With luxury goods, it’s easy to incorporate solutions that can be incorporated into tags, labels or into the product themselves using RFID tags. These are customisable, scalable solutions that protect your products

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throughout the distribution and sales channels,” he said.

In the pharmaceutical and nutraceutical space, Kurz TRUSTCONCEPT solutions deliver tamper protection and traceability across the supply chain with open, covert and forensic security features to increase the level of product safety.

And for licensed products – from football jumpers and t-shirts to sports shoes and merchandise – TRUSTSEAL Protect, coupled with the TRUSTCODE software, provide modular physical and digital security solutions that secure the value of licences across the long-term.

“Brand protection doesn’t have to be expensive, but it does need to be sophisticated. If counterfeiters see quality brand protection devices on a product, they are more likely to go and target somebody else’s product.

So, the key message is, don’t accept loss of sales, and damage to your brand reputation. Contact Kurz and let them advise you on the right solution for your business,” Pratt added.

To learn more about Kurz and its TRUSTCONCEPT solutions, please contact salesaust@kurz.com.au or visit www.kurz.com.au. www.propack.pro

Australian taste or cheap waste?

Protect your brand against fakes and image risk with TRUSTCONCEPT®

Product piracy is lucrative. Worldwide, cheap counterfeit products cause economic damage of more than 500 billion US dollars every year. But anyone who thinks only of luxury goods, pharmaceuticals, spare parts or electronics is thinking too briefly. Even in the case of fine wines, counterfeiting causes considerable economic damage, and in the worst case, health damage to consumers. With devastating effects on the brand image.

To detect counterfeits, simple and secure authentication is important for the consumer and essential for brand and manufacturer.

© KURZ 2021

With TRUSTCONCEPT® we offer a range of solutions that are simple and secure. KURZ has been a leading manufacturer of security elements for banknote, document, and product security for over 40 years. Find out what we can do for you and the security of your exquisite products at www.trustconcept.com.

LEONHARD KURZ (AUST.) PTY. LTD. Unit 4, 81 Frenchs Forest Road Frenchs Forest N.S.W. 2086, Sydney/Australia

Phone: +61 1300 00 5879 E-Mail: salesaust@kurz.com.au WWwww.kurz.com.au W.KU

RZ.COM.AU

UPDATE GALLUS

The growth potential of Gallus Gallus’ heads explain how the business supports a wider strategy for reposition, improves efficiencies and drives profitability via several new initiatives

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allus global key accounts senior vice-president and Heidelberg anchor shareholder Ferdinand Rüesch (FR) and Heidelberg CEO Rainer Hundsdörfer (RH) have seen Gallus transform with time. They provide an update on the business, talking about how the past 18 months has been, and what lies ahead for its future.

Q: How have the last 18 months been for Gallus?

RH

: Indeed, the pandemic impacted the whole world and none of us were immune. However, at the same time, the impact of our transformational process for the wider Heidelberg business started to bear fruit, and with increased sales throughout the year, business recovery was much faster than expected, which has obviously helped every business within the group too. : The last 18 months have been a very challenging time for everyone. But, COVID-19 made us fasttrack a few things that we might not have done so quickly, supporting a wider strategy to reposition the business, improve efficiencies and drive profitability via a number of new initiatives and business changes. We still have many pandemic made issues to overcome, such as electronic parts availability, how to socialise with our team and the wider market, restrictions on travel and much more – it’s far from over, but we are very positive with regards our future and the potential of the business.

FR

Q: In terms of Gallus, what specific changes have you made to the business?

RH

: Well, to realise the potential that Ferdinand talks about, we embarked on another transformational program that had begun many months before, which was then expedited once the Benpac acquisition had run its course. To do that, we completely restructured the Gallus business, providing it with the flexibility and 22 ProPack.pro December 2021

autonomy to make its own decisions and be agile and creative once more.

As a member of the Heidelberg Group, Gallus has sole responsibility for all business within the labels market, and this customer segment is important to us.

Today, Gallus has separate sales, service and R&D operations and can respond very quickly to specific customer requests or wider market trends. Gallus and its management team report only to me, which makes decision making much quicker. But the Gallus team has also been able to retain the Heidelberg elements that made sense, such as manufacturing its digital elements at our advanced manufacturing facility in Wiesloch, as well as use our in-country market presence for a wider reach. It has the best of both worlds.

Q: I’m glad you mention Benpac – what was the situation there?

FR

: Well, when Benpac approached us at the beginning of 2020, Gallus wasn’t actually for sale.

But following early discussions with them and our internal review, strategically, the sale made sense for the wider Heidelberg business.

However, the acquisition process wasn’t typical. It took several turns that through no fault of our own, either completely stalled progress or made us very uncomfortable, with the sale eventually collapsing.

But since then and with a committed team, we haven’t looked back. With all the changes we’ve made – a solid strategy in place, the right people, amazing products and the strength of Heidelberg beside us – we now have all the assets and potential to lead the labels and packaging markets and make a huge contribution to the group.

Q: Does this mean that Heidelberg is no longer seeking a potential buyer for the business?

RH

: That’s correct; Gallus is definitely not for sale. During the pandemic, we received a very good offer – but now we are very happy that we did not sell the business. Gallus helps us in the packaging business, which offers excellent growth potential, and it also perfectly meets our quality requirements. We are giving Gallus all the freedom it requires to grow and further develop the highly specialised label business, and we will

offer our synergies wherever this makes economic sense. On this basis, we are expecting Gallus to make a valuable contribution to the Heidelberg Group result in the future. : I would like to emphasise that we are 100 per cent committed to the business and our people.

Moreover, we’re excited to bring further innovation to the labels and packaging markets, crucial in enabling customers to not only improve their operations, but to leverage new profitable applications too.

FR

Q: For Gallus, what has been the result of these changes so far?

FR

: The attitude of our people has changed dramatically.

We now have a dedicated team with the thinking and flexibility of a start-up business, where creativity is encouraged, and nothing is impossible.

Where we were firefighting issues before, we’re fixing them now.

Another big change has been in our ability to honour customer commitments. Our independence has enabled this to happen, and it has already seen customer relationships blossom once more. In addition, with Gallus R&D now back to full speed, we’re increasing cost efficiencies and overall product quality within the supply chain which is having a big impact on revenue.

In fact, by the end of 2021, we are on target to be profitable for the first time in many years.

Q: Have you made any changes to the existing Gallus portfolio?

FR

: Yes, we have been doing a lot.

I can’t discuss too much, but I can mention that we will shortly be conducting field trials of a new Gallus Labelmaster 570, which promises to deliver many new customer benefits.

We also started selling the Gallus Labelfire with a Low Migration capability, and from the end of 2021, the world’s first ‘flexible UV Inkjet Ink’ for 1200 dpi is available on the Gallus Labelfire for digital folding carton production. With this new ink you will be able to die cut and crease Folding Cartons without cracking or splintering, and we will extend this innovation to other applications.

We have also ramped-up our secondhand press business, renamed ‘Gallus Classics’, where we buy, refurbish and sell warranted pre-owned www.propack.pro

GALLUS UPDATE

1

Gallus presses. We also provide a ‘matching’ service, putting buyers and sellers of secondhand Gallus presses together. And because there was large demand from customers looking for parts for older machines, we have developed upgrades for those presses that are at the end of their ‘electronic’ life but would otherwise go on for many years. For instance, Gallus Classics provides control system upgrades for Gallus EM Lines and the Gallus TCS 250.

Utilising our extensive R&D experience and in-depth application understanding, together with our customers, we also develop highly customised solutions on a project basis – these aren’t intended for serial production.

Finally, we are going to launch a new production system at the very top end of our product range, it is too early to announce details, but it will be exciting.

Q: Can you tell us more about the benefits of the ‘Low Migration’ capability of the Gallus Labelfire’?

FR

: Labelfire is a hybrid, up to seven-colour plus white and 1200dpi, digital inline label press combining the benefits of digital and conventional printing with further processing technology in one system.

But for customers that specialise more in food, pharmaceuticals, and cosmetics we needed to provide further assurance insofar as ink migration.

So, we were delighted to pass all the necessary industry certifications for that, and more importantly, our UV low migration inks meet the www.propack.pro

2

1. Gallus global key accounts senior vicepresident and Heidelberg anchor shareholder Ferdinand Rüesch 2. Heidelberg CEO Rainer Hundsdörfer

requirements of Swiss Ordinance and Nestlé Guidance – a huge milestone for Gallus and our customers.

With this now all in place, we believe that Labelfire offers the highest quality UV inkjet solution on the market, with the ability to integrate into any label workflow without limitations. What’s more, our total cost of ownership calculation shows the lowest cost per print over all run lengths.

And now, the press opens-up the food, pharmaceuticals and cosmetics sector with low migration.

Q: Switching to Heidelberg, what did you do to enable the business turnaround?

RH

: We have been making fundamental changes to how the Heidelberg business thinks and behaves. We are learning to be humble, and that impacts every element of the business from equipment and product life cycle to customers and addressing their needs. After 200 years of working in a single industry and serving it in our way, old habits die hard. Internal culture change has been one of the biggest barriers to moving us to where we need to be, but with some truly inspiring leaders, we’ve made amazing progress – and success breads confidence and further success.

Q: Given that we are, hopefully, turning a corner with the pandemic, what are both your thoughts as to the immediate future of the industry?

RH

: Interestingly, in terms of Heidelberg, business performance in June 2021 represented

our best month for 10 years. Some of this was due to a pandemic bounceback, but our transformation process and new business lines were also a huge contributor to this turnaround, and we see this trend continuing. : We are also very optimistic.

Not only are we making great progress, but we are seeing sales increase across the portfolio, especially for Labelfire and its ability to meet the new demand for ‘profitable’ digital label jobs and a post-Coronavirus consumer boom.

FR

Q: Where do you see Gallus in five to 10 years’ time?

FR

: Well, we obviously have a long-range business plan that we’re mapping progress against, but firstly, we need to continue the transformation process. What’s more, and like any manufacturing business right now, we have the impact of the pandemic to navigate – and as previously mentioned – the most immediate issue involves sourcing parts, specifically electronic parts for our presses.

From a product perspective, we will have a portfolio that caters for every labels and packaging customer requirement and budget. We are close already, but within the next five years we will close all the gaps with new, innovative products. In addition, we will continue to evolve our presses to drive the innovation and efficiencies that our customers need, and that means continuing to develop our digital offering. If we continue as we’ve started, we expect to be a strong, growing, and profitable business in the coming months and years.

December 2021 ProPack.pro 23

FOCUS APPMA

Broadened 2022 APPMA Awards of Excellence to celebrate full industry Applications are now open for this national program, which identifies excellence, leadership and best practice throughout Australia’s processing and packaging industry

T

he Australian Packaging and Processing Machinery Association (APPMA) has broadened its Awards of Excellence for 2022, seeking out and recognising industry innovation, and celebrating success across a wide spectrum of the packaging and processing industry.

Applications are now open for this national program, which identifies excellence, leadership and best practice throughout Australia’s processing and packaging industry.

APPMA chairman Mark Dingley said, “It was exciting to bring back these awards at the last AUSPACK, and APPMA is even more excited to announce what we have in store.

“In 2022, APPMA has very much made the awards around four main points: recognition, celebration, inclusivity and education.

“Recognition is of success, innovation and outstanding contribution to the packaging and processing industry, be that companies, individuals or collaboration projects.

The education aspect is to encourage and support ongoing industry education – which is a key pillar of the association.

“Celebration is, of course, to celebrate this wonderful packaging and processing industry, and inclusivity is to ensure that the APPMA provides a platform for broad industry participation and engagement, from big to small businesses, in both the processing and packaging sectors.”

There are now eight awards on offer, with categories changed from the five awards open in 2019.

Dingley said both the new machinery awards have a section for SMEs (companies with up to $10 million annual turnover) and corporates (over $10 million annual turnover), to aid the awards’ inclusivity.

24 ProPack.pro December 2021

Winners from the 2019 APPMA Awards of Excellence

Award categories in 2022 are: • Australian Machinery Manufacturing Award: recognising Australian-based manufacturing, innovation and success of a product launched into the domestic and/or export market in the past three years.

• Import & Distribution Machinery Award: recognising innovation and success in equipment launched in Australia in the past three years.

• Packaging Design Innovation Award: recognising design innovation and success because of a new idea or modification introduced into a packaging design.

• Sustainability Award: focusing on environmental sustainability, such as recycling, food waste redistribution, environmentally friendly energy supply, and others.

This category incorporates sustainability projects recognising organisations showing leadership and commitment to environmentally sustainable business practices, through innovative solutions for new and existing market needs. Submissions can include collaborative projects between members and customers, or members and the Fight Food Waste CRC. • Community Contribution Award: recognising organisations that demonstrate leadership and commitment community wellbeing.

The APPMA supports Foodbank, OZHARVEST and the FFWCRC because each makes a difference to individual communities and society.

This award recognises members’ industry-level contributions during the past two to three years. The community benefits could be via

projects, initiatives or causes related to support across education, fire relief, COVID-19, food distribution, sport sponsorship, charity involvement and so forth.

• Emerging Leadership Award: this is for an individual who has been engaged in the Australian packaging and processing industry machinery industry for less than 10 years. This award recognises capability and leadership, whether in research, technical or business operations. Winners will have the opportunity of an ambassadorial role within the industry.

Dingley said finalists and winners would all have excellent promotional opportunities in industry publications and on the APPMA website, and can benefit from using the ‘APPMA Awards of Excellence’ winner or finalist logos.

“This awards program allows businesses to grow through education, profiling and professional development and I encourage people to enter as many categories as they wish,” he said.

Key APPMA Awards of Excellence submission dates for 2022 are: • Applications close: March 4 • Judging: March 16 to April 13 • Finalists announced: April 26 • Gala Awards Ceremony: May 18 Applications are now open to all eight award categories. Entrants must be an APPMA member (as of 1 July 2021) and/or an exhibitor at AUSPACK 2022. Full award assessment criteria is available online at www.auspack.com. au/awards. Entries must be submitted via the official online portal.

AUSPACK 2022 will be held at the Melbourne Convention and Exhibition Centre, 17 to 20 May 2022.

Please visit www.auspack.com.au for more information. www.propack.pro

PACKAGING + PROCESSING One all encompassing show

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FOCUS FPLMA TECHNICAL FORUM

FPLMA Technical Forum to bring industry together again after two tough years The forum provides an opportunity for people to get together and talk about what they’ve been doing for the past 18 months

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By Paul Brescia

T

he Flexible Packaging and Labels Manufacturers Association (FPLMA) will be hosting its 2021 Technical Forum and Awards event across February 24 and 25, 2022, having been originally scheduled for September. The event will take place at the Melbourne Exhibition Centre in Southbank.

Day 1

Following the president’s address by Vince Sedunary, and the yet-to-benamed keynote speaker, the event will break for morning tea before starting the sustainability and grassroots improvements session.

Up first is Meredith Epp, sustainability officer, Australian Packaging Covenant Organisation (APCO) who will discuss collaboration between industry, government, and community groups to create positive environmental change. Epp is followed

by Matt Mills, partnerships and projects officer, APCO, discussing the integration of best practice packaging and sustainability measures into Australia’s consumer markets.

The last speaker for the session is Austen Ramage, group manager – sustainability, Martogg, on the circular economy in practice.

The next session for the day will cover consumer expectations and how they are shifting for the packaging industry. Mark Sammut, technical manager, FineFood Holding will cover the difference between innovation and being a ‘me-too’ company.

Then, consultant Stuart Burt, a sustainable packaging and materials specialist will discuss the importance of packaging from your consumers’ perspective. The last speaker for the session is Ryan Sharatt, head of technical consultancy and performance – APAC, Schawk, who will explain 26 ProPack.pro December 2021

1. Hall of Fame: (l-r) Kay Kirk, Graeme Kirk and Jason Goode at the 2018 FPLMA Technical Forum 2. FPLMA secretary Anthony Dalleore

what printers and brand owners are looking for in the current market.

The fourth and final session for the first day will discuss the shift to digital packaging and label printing.

Paul Thacker, A/NZ sales manager, Tesa, will kick off the session by discussing how to achieve high quality digital print results – even on long runs. Daniel Blau, solutions and partners manager, HP, will speak on cloud printing, and how it allows businesses to ‘distribute and print’ rather than ‘print and distribute’, including benefits and advantages.

The final speaker for the session – and day – is Alexander Frenk, regional manager technical, W&H, who will specifically cover the digitalisation of packaging production.

Day 2

The second day of the technical forum focuses on ‘change, challenge, and opportunity’. The first speaker of the day is Ivan Colhoun, global head of research, NAB, who will discuss the big four bank’s latest research.

The second session of the day – and sixth in the forum – will be kicked off by Dominik Mietus, director and founder, EAC US, discussing new trends in anilox cleaning and maintenance. Mietus will be followed

by Danielle Kinsella, marketing production and communications, Hamillroad Software (UK), who will cover advanced screening for efficient flexo. The final speaker for the session is Jonathan Moore, director, Leading Edge Flexo, speaking on how specialised materials impact the overall print process across sustainability, efficiency and accuracy.

Following Moore’s talk and questions for the speakers, the FPLMA will host its AGM.

Global business and strategies

A one-hour long panel session featuring yet-to-be-named “distinguished industry leaders” will discuss how they took their businesses from good to great, focusing on how they did it, how to build resilience out of mayhem to prepare your business for the future, chaos as a ‘best friend’, and speaking on whether the industry is ready to accept the challenge both on an individual and global basis.

The final session of the forum will cover print enhancements and finishing. Michael Dosser, general manager, Result Group of Companies, will explain the latest trends in smart packaging – with a focus on brand protection for consumers.

Then the conversation will pivot to inks, with Brad Wheeler, technical manager A/NZ, DIC speaking on sustainability ink systems and how to ensure the inks for your packaging meet regulations and compliance.

The final session for the day, and forum, will be delivered by Aldus Engineering, which will discuss the latest in its hybrid analogue/digital label printing technology.

Dinner, dance, and awards

The FPLMA awards and dinner dance will take place at 6:00pm on February 25, with FPLMA secretary Anthony Dalleore saying, “It’s an opportunity for people to get together and talk about what they’ve been doing for the past 18 months, and how they’ve seen through the challenges, and how they’ve had to refocus their organisation to handle the current situation”.

The awards dinner will be held at the Crown Palladium with Dalleore adding that the automated ticketing system is now available for delegates to register for both events on www.fplma.org.au. www.propack.pro

CHANGE | CHALLENGE | OPPORTUNITY

2021 Technical Forum & Awards Melbourne Exhibition Centre | February 24-25, 2022

Register NOW for this important business and networking event. * 15 speakers presenting the latest technological developments in the industry * Panel Discussions including prominent global companies, such as DIC, GPI and MCC, discussing issues critical to the industry today * Infoflex where industry partners will host a meet and greet for each delegate * Spectacular Awards Dinner in the Palladium at Crown, including best in entertainment Check the FPLMA website for further announcements, including our high-profile Guest Speaker Registration closes Friday, February 4, so Book Now at the FPLMA website

www.fplm a.org.au fplma.org.au

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Tickets via website

Thursday 24 Feb 2022 Friday 25 Feb 2022

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Level 5 Melbourne Exhibition Centre

Promenade, Crown Melbourne 8 Whiteman St Southbank Price Dinner only: A$170

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For more information about the FPLMA Forum, please contact Anthony Dalleore on 0412 541 692

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FOCUS BEAUTY AND PERSONAL CARE

The greener shade of beauty Shelf appearance is no longer the only priority of the beauty and personal care industry as it pivots to meet customers rising expectations for more sustainable products

1

Piotr Wnuk reports

T

he global beauty and personal care market continues to show strong growth potential.

Consultancy Research and Markets valued the sector at US$422.72 billion in 2020, with a forecast to reach US$558.12 billion in 2026 – a staggering increase of US$135.4 billion in just six years, growing with a CAGR of 4.82 per cent.

However, as consumers emerge from COVID-19 confinement, the relationship with their surroundings has shifted significantly, moving their purchasing priorities towards ecoethical considerations.

Sustainability and efficacy now go hand-in-hand.

“Sustainability is a definite driver for this market,” Chrissy Betsa, product manager for conformable films at Avery Dennison, Label and Packaging Materials, said.

“Brands are setting higher sustainability goals and looking for more options to meet them. The label is a big contributor here as consumers are also looking for brands that provide sustainable options.”

This is echoed by Springfield Solutions, a UK-based one-stop-shop for brand management, digital print and interactive media which is heavily involved in beauty and personal care sector projects.

“Sustainability is one of the significant factors both driving and influencing this segment,” the company’s Lauryn Hall said.

“Be that through eco-friendly packaging or cruelty-free products, consumers in every market are demanding eco-friendly products as well as sustainable, recyclable or reusable packaging. This will drive other brands to switch to more environmentally friendly packaging 28 ProPack.pro December 2021

1. Sustainability is one of the significant factors both driving and influencing the beauty market

components in the future, appealing to these consumer needs.”

“It’s clear that there is a growing request for recyclable packaging and sustainable materials both on the container itself and on the label,” agrees Simone Baldin, business unit manager for labels in Europe at Taghleef Industries, one of the largest global producers of the BoPP films so heavily used in beauty and personal care packaging.

“The trend is towards using a certain percentage of recycled or biobased material with the aim of reducing the carbon footprint.”

UPM Raflatac’s Eliisa Laurikainen, business development manager responsible for consumer goods in the EMEIA region, said sustainability is now built in from the earliest stages of product development.

“Starting from the product ingredients, through the use of the product, to packaging, it’s crucial to think about the circularity of the packaging and end-of-life considerations. Labels can actually have a huge part to play here; they can contribute to the plastic packaging recycling yield and quality,” she said.

The sudden shift in customer behaviour and priorities fuelled by the pandemic has been quickly picked up by companies in the health and beauty space, leading to a re-evaluation of all levels of packaging, from primary to secondary and tertiary.

A compelling example is ColgatePalmolive’s new Elixir line toothpaste

in PET packaging launched in the European market in June 2021.

The clear bottle with a transparent cap achieves a stylish look while being more eco-friendly than the traditional toothpaste tube made out of plastic and aluminium laminates which are not recyclable.

As an additional sustainability benefit, this new pack format allows the toothpaste to be fully dispensed.

“Colgate Elixir’s unique packaging technology is recyclable and designed to allow people to enjoy the toothpaste to the last drop,” Liz Mellone, director of oral care packaging at Colgate Palmolive Co. said.

“Moving into a rigid format enabled us to achieve a counter-worthy appearance throughout the entire usage cycle of the product.”

Achieving more sustainable packaging requires more than just changing pack formats, however. It requires suppliers all along the supply chain implementing their own sustainability programs.

“Brands and retailers need to work with suppliers that are taking sustainability seriously and set realistic targets that the supply chain can achieve,” Susan Ellison, joint managing director of OPM (Labels & Packaging) Group based in the UK, said.

“This isn’t about just making a pack or label recyclable – it’s about ensuring their entire supply chain is sustainable.

At OPM, we print using water-washable flexographic plates, for example, which reduces our overall carbon footprint. www.propack.pro

BEAUTY AND PERSONAL CARE

We operate a fully digital workflow to minimise carbon-costly journeys and utilise LED lighting systems to reduce our energy output. These are all relatively simple measures but they reflect our commitment to sustainable operations, not just products. We also only work with suppliers that take their sustainability objectives seriously too.”

What is sustainable?

The proliferation of recyclable films, biodegradable and compostable materials can create confusion for brand owners as to which is the most sustainable route.

“It’s not easy for a packaging designer to think, nor to compare all the possible viable options there are. You should really have all the information to help you tell what the most sustainable packaging solution for the environment is,” Laurikainen said.

“For global brands, there’s even more complexity in this picture since there are different regional guidelines, and recycling infrastructures are not the same everywhere. For label materials, we’ve tried to make it easy for brands to understand the impact of their label material choices with our Label Life

by UPM Raflatac lifecycle assessment (LCA) tool. This tool provides users with a concrete measurement of how to reduce the footprint of packaging.”

Sustainability initiatives in the personal care space have focused not just on recyclable materials but also refillable and reusable containers.

Refillable is an effective and efficient system with the store able to buy products in bulk, while reusable containers can be collected cleaned, filled with a new product, and sent back to stores.

The overall goal of all these initiatives is zero waste.

“Zero waste sounds very challenging, but we must be brave enough to aspire to this and start taking steps towards that goal,” Laurikainen said.

“Enhancing recyclability is a must, and we need to keep the materials in the loop. Supporting the circular economy should be the target for everyone working in the packaging value chain. Although they’re a small part of the final packaging, labels can have a huge impact and support packaging circularity in many ways.

Reusable containers can use washable or dissolvable labels to carry the product information.

“Furthermore, wash-off labels on PET containers have already been on the market a long time. With HDPE and PP packaging, we recommend recycling-compatible labels.”

The use of refillable and reusable containers reduces manufacturing www.propack.pro

costs and waste, but the success of this system relies on multiple factors.

This may include acceptance from the public, additional costs incurred on the supply chain, as well as the availability of the right kind of containers in large quantities.

“Reusables are a great way to bring your brand sustainability story to light,” Adam Moffitt, UPM Raflatac’s business development manager responsible for food and beverage for the Americas region, said.

“Choosing the right package for your product and utilising labels to give actionable instructions to the consumer is crucial. Removable or wash-off capable labels are ideal in this environment. You can easily change the look of your brand while using the same base container. We’ve seen quite a bit of growth in this area and it’s showing no sign of stopping.”

Unilever is expanding its refillable packaging trials across the UK, including its first ‘return on the go’ refill trial in selected Asda supermarkets and Co-op convenience stores. This move comes after the successful launch of its largest refill trial in Europe – in Asda’s sustainability store in Leeds, UK, in 2020. Unilever’s new trials will be the first of their kind at this scale in the UK. “To tackle plastic pollution with the speed and urgency needed, we are committed to creating scalable solutions which make it as easy as possible for people to make sustainable choices,” Sebastian Munden, Unilever UK and Ireland general manager and executive vice president, mentioned.

“We believe refills could be a gamechanger in our ambitions to halve our use of virgin plastic by 2025.

However, unlocking the full potential of the reuse economy would require a significant shift in how people shop. Using our well-known and trusted brands while working closely with retailers, we’re testing different refill models on a large scale to continue building upon our understanding of how to bring about a significant change most effectively.”

Insights from the Unilever trial, as well as research commissioned by the company, found that 94 per cent of UK consumers are more likely to invest in refills vs. buying new products in store if available, and 89 per cent are likely to buy a product because its packaging can be reused.

Coating trends

Coatings function not only to protect products but also to add tactile effects – particularly important in the cosmetics market.

“With e-commerce driving sales of beauty products, resistance to damage

FOCUS

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2. Personal care brands look to include recycled content in their packaging 3. The shape of a container and amount of squeeze required will guide the level of label and adhesive conformability needed 4. UPM Raflatac’s Label Life lifecycle assessment tool was developed to make it easy for brands to understand the impact of their label material choices

in transit is a key factor to consider when choosing the right finish,” Sarah Harriman, marketing, and communications manager at Pulse Roll Label Products, said.

“As well as product protection, print finishing in the personal care and cosmetics sector is used for aesthetic appeal and embellishment is becoming increasingly more sophisticated as brands continue to look for a premium and luxury look to stand out on the shelf or screen.

“For example, with our PureFinish gloss varnish, impressive eye-catching effects to attract the consumer’s attention can be achieved using casting and curing as part of the decorative finishing process. It’s also a costeffective and sustainable solution as the casting film can be reused.”

Continued on page 30 December 2021 ProPack.pro 29

FOCUS BEAUTY AND PERSONAL CARE Continued from page 29

As well as embellishment for visual appeal, tactile effects can be used to encourage greater consumer interaction.

“We’ve seen this first-hand with unprecedented interest in our new PureFX Soft Touch Varnish launched in August,” Harriman stated.

“This product innovation was driven by demand from converters and endusers for a UV soft-touch coating. Many printers use a soft touch lamination film as it’s hard to replicate the same high-quality results with a UV coating due to the very nature of UV free radical curing. Our R&D team challenged themselves to come up with a high-performance UV alternative that possessed both the soft touch and high resistance properties required to protect product packaging from scuffs, rubs and chemicals. The result is a lower cost and more sustainable option for achieving a high quality ‘soft’ touch and feel.”

5. Colgate-Palmolive’s new Elixir line packaging is fully recyclable and guarantees that the contents can be squeezed out completely and with ease thanks to its LiquiGlide coating technology

5

6. Unilever is expanding its refillable packaging trials across the UK, including its first ‘return on the go’ refill trial

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Intelligence and interaction

Betsa sees growth in the premium care segment coming from consumers buying fewer, but higher quality items.

“Consumers are willing to pay more for products that save them time and bring them joy and excitement.

Technology in packaging is on the rise as consumers seek security, information, emotional engagement, entertainment and convenience – QR codes for information on the product or RFID technology,” Betsa said.

Neil Percy, brand management production manager at Springfield Solutions, said designers are thinking more about interactive packaging and tactile finishes because the shelf standout is no longer as important as it once was.

“The focus has now moved to how the product looks and performs in the home because of the significant increase in e-commerce. Innovative packaging is all about engaging and interacting with the consumer and finding new ways to do so. This may be through QR codes, augmented reality, eye-catching packaging featuring foiling and tactile finishes and ecofriendly label materials,” Percy said.

Ellison added that, “Enabling consumers to find out more information, deliver video or guidance via QR codes linked to websites and personalising the entire experience can be powerful. With consumers having embraced QR codes more during the pandemic, integrating apps into packaging is certainly moving packaging up in the marketing mix for brands.”

But Ellison points out that QR codes are not the only way to add functionality to packs.

30 ProPack.pro December 2021

“We know brands in the beauty and personal care market are under pressure to cram as much information onto packs so they can meet today’s demanding regulatory requirements.

Interactive packaging can help somewhat toward this need. However, clever packaging and labelling design can also be an attractive alternative to interactive technology.

“We’ve developed the Multi Dex Label – a multi-layered, multi-indexed, multi-substrate, multi-coloured, peel and read label. It enables brands to maintain eye-catching shelf appeal using colour on multilayers while providing a functional label that yields extra space for brand information. It has an adhesive hinge that can be placed anywhere within the label allowing the pages to be peeled back to reveal additional printed layers, which can then be resealed repeatedly once read. From language requirements to regulatory information that can make a label too “noisy”, it’s a great solution.”

Circular economy

Betsa thinks there will continue to be a big focus on sustainability in packaging and the idea of achieving circularity.

“It will be interesting to see if this will continue down the path of recycled content/enabling recycling or exploring the zero-waste category. Also, I believe the focus on personal wellness and selfcare will continue to be a trend. The millennial generation finds importance

in what they put in and on their bodies for health and wellness.

Their wellbeing from skincare to nutraceuticals will continue to lead as a focus in the beauty and personal care segment,” she said.

Percy added, “I think we’ll see an increase of sustainability in packaging over the next five years. Instead of buying new every time, we’ll change to refillable packaging. We are increasingly conscious of our carbon footprint, and I think this will be a big move forward with packaging that will be able to make a difference. I also think we will change our buying habits from buying products individually to subscription services.”

Ellison stressed that while consumers still want to see a breadth of choice and new products, “these ranges will meet several environmentally positive objectives; they will either be made of recycled materials, designed for the recycling infrastructure with single materials, or utilise a refillable and reusable strategy.”

Wilkinson expects the market will be transformed in five years.

“Who would have expected to see so many Tesla cars on the roads as we do now? I expect the packaging industry will be equally transformed. Not only by governments making legislation, but I also think the consumer movement will have an impact, as individuals actively choose to purchase more ecofriendly products,” he said. www.propack.pro

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UPDATE AUSTRALIAN INSTITUTE OF PACKAGING

A global recommendation of 1

A global Packaging Design for Recycling Guide has been released by the ECR Community and the World Packaging Organisation

A

global Packaging Design for Recycling Guide has been developed by the ECR Community, the World Packaging Organisation (WPO) and the FH Campus University of Applied Sciences, Austria and is now available for download.

The report, named Packaging Design for Recycling Guide: A Global Recommendation of Circular Packaging Design is part of circular product design and represents an important basis for 32 ProPack.pro December 2021

Nerida Kelton, AIP

1. The new report is is part of circular product design and represents an important basis for holistic sustainability assessment 2. A vector illustration of the circular economy showing product and material flow 3. The Packaging Design for Recycling Guide released by the ECR Community and WPO

holistic sustainability assessment.

Accordingly, circularity means that the packaging is designed in such a way that the highest possible recycling of the materials in use can be achieved.

The goals here are resource conservation, the longest possible service life, material-identical recycling (closed-loop recycling) or the use of renewable materials.

Circular packaging should therefore be designed and manufactured in such a way that it can be reused (reusable solution) and/or that the raw materials used can be reused to a large extent as secondary raw materials after the use phase (recycling) and/or consist of renewable raw materials.

To be able to apply recyclable packaging design, a certain fundamental knowledge of sorting and recycling processes is necessary.

Packaging must, therefore, be suitable for state-of-the-art sorting and recycling processes in addition to its basic functions (e.g. storage, transport, product protection, product presentation and convenience). The Global Packaging Design for Recycling

Guide is a starting point to understand best practice examples using state-ofthe-art technology that can then be applied and tailored to suit the recovery and recyclability capabilities and infrastructure on a regional and local level.

The guide can be applied to products from the food, near-food and non-food segments and is applicable to all primary, secondary and tertiary packaging; provided that productspecific regulations of the packaging system are observed.

The guide aims to promote knowledge development within the retail and Consumer Product Group (CPG) sector as companies transition to new packaging designs that help to minimise their environmental impact, while ensuring packaging remains fit for purpose and continues to look good.

The guide was developed to not only recognise both the challenges and opportunities that the transition to a circular economy will bring to all stakeholders across the value chain but also that circular packaging and supporting recycling systems are a www.propack.pro

AUSTRALIAN INSTITUTE OF PACKAGING UPDATE

of circular packaging design 2

crucial step in this process. As retailers and manufacturers start to publicly commit to significantly reducing their plastic packaging over the coming years, these recommendations should help to guide the conversation.

The use of a straightforward traffic light system with colour coding, makes it easy to read and understand for all senior executives.

Getting buy in from across the business and from those in your supply chain is essential when making such changes. The packaging design for recycling guideline is just the first step towards a common global understanding and harmonisation of circular packaging design.

The next step is for the 60 WPO Members countries and the ECR Community to work on developing more localised versions that suit individual countries and regions.

The local guides that will be developed in collaboration with the WPO will focus on localised challenges and barriers, collection and recycling capabilities or limitations to suit each country or regional requirements. www.propack.pro

Further steps will follow to either establish, or improve, harmonised collection and sorting flows for packaging in many countries through the partnership with the WPO Member countries and ECR community members.

This new global guide is a successful solution that was borne from international collaborative efforts between the packaging, consumer products and retail sectors.

The guideline will be continuously updated and adapted to changes in collection, sorting and recycling technology, as well as to future material developments.

The Packaging Design for Recycling Guide: A Global Recommendation of Circular Packaging Design is now available for download on the WPO website via this link: https://www. worldpackaging.org/resources/41/

3

Nerida Kelton is the executive director of the Australian Institute of Packaging (AIP) and vice-president – sustainability and save food of the World Packaging Organisation (WPO).

December 2021 ProPack.pro 33

PACK DIARY

UPCOMING INDUSTRY EVENTS SERIESDIE DIECUTTER CUTTER SERIES SERIES DIE CUTTER GRAPH-PAK SUPPLIER PROFILE

FPLMA Technical Forum and Awards

Since 2006 GRAPH-PAK PTY LTD has delivered high quality products and services to the printing and packaging industries in Australia & New Zealand.

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PACKAGING AND DISPLAY EQUIPMENT

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