3 minute read
CASE STUDY: PAPA SALT
Papa Salt Gin: The essence of Byron Bay brought to life with Orora and Saverglass
Orora’s Saverglass meticulously executed Papa Salt’s vision, applying refined touches to elevate the bottle’s aesthetic and make it fully functional
Crafted in the heart of Byron Bay, Papa Salt Coastal Gin was nurtured by a vision to unveil a unique gin, presented in a distinctly shaped bottle –perfect for sharing with friends or effortlessly nestled into the sand during a sun-soaked beach day.
Papa Salt Gin was born from a shared passion of five friends who, despite their love for gin, couldn’t find one abroad that satisfied them all. After 59 different recipe attempts, the result exudes a flavour profile with a symphony of native botanicals including “zesty wax flower, hibiscus and citrus peel – all wrapped up with subtle hints of nutty wattleseed, the zing of ginger and an unmistakable minerality from a hint of oyster shell,” according to Papa Salt.
Inspired by iconic Australian beach days
The journey to bring Papa Salt’s bottle to life began in 2022, when the Australian brand partnered with Saverglass to produce 700ml bottles at Orora’s manufacturing plant in France. From the start, the collaboration aimed to create a bottle design that was both functional and beautifully crafted.
Saverglass, which joined Orora Group in 2023, produces premium and highly sophisticated glass bottles for beverage brands all over the world. The Saverglass team were briefed on Papa Salt’s vision by Squad Studio, who designed both the bottle and the Papa Salt Paloma RTD can initially.
The key focus of the bottle design was portability and style. Drawing inspiration from the classic hip flask, creating a bottle that fits effortlessly in a beach bag, but brings pride when displayed on the shelves of the most stylish bars around the world.
“Every detail was thoughtfully designed to embody the natural beauty and laidback charm of the Australian coastline,” Saverglass Australia general manager Sally Arnold said.
Saverglass, known for its beautifully designed and created glass packaging, meticulously executed this vision, applying refined touches to elevate the bottle’s aesthetic. The white lettering of the Papa Salt logo is manually stamped on the front of each bottle, adding a sophisticated dimension, while the palm tree logo near the base subtly hints at the brand’s beachside origins.
The bottle’s aqua blue shade, known as a ‘soft acqua’, was inspired by ocean hues, which was a labour-intensive process that Saverdec, Saverglass’ specialist decoration department, meticulously perfected to deliver to our customer.
After numerous trials, the Saverglass team finally captured the dreamy, ocean-inspired colour that perfectly encapsulates Papa Salt.
Papa Salt Coastal Gin is now available in multiple sizes including 50ml, 700ml, and 1L bottles.
A new chapter with RTD gin cocktails
In 2024, Papa Salt expanded its portfolio through a collaboration with CAPI and Orora Cans. Together they introduced a ready-to-drink (RTD) cocktail: the Papa Salt Paloma, crafted with CAPI’s iconic grapefruit soda.
Packaged in Orora’s 250ml slimline cans, the iridescent metallic blue finish perfectly mirrors the sparkling hues of Australia’s coastal waters.
The Orora Cans team perfectly executed the can design brief which brought to life the iconic reflective blue accents that encapsulates the Papa Salt brand and creates a premium looking finish that enhances the consumer experience.
Papa Salt has launched in both Australia and UK markets, with the Coastal Gin and Paloma now available across Virgin Airlines, BWS, and Dan Murphy networks within Australia.
By the Orora Beverage team.
