Professional Beauty Nov-Dec 2018

WWW.PROFESSIONALBEAUTY.COM.AU

NOV•DEC 2018 INFORMATION. INNOVATION. INSPIRATION.

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How to choose the best investment

THE INSPIRED SALON

Tips to create a profitable business

BEAUTY TRENDS

The hit predictions for 2019

NEW PHOTO APP

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CONTENTS

November/December 2018 7

Editor’s letter

8

What’s on PB radar

10

News

18

Cover story – Cynosure launches salon photography revolution

20

Viewpoint – How to safeguard your salon

22

Skincare

30

Salon view – Salt Of The Earth

32

How To Boost Sales At Christmas

34

Makeup – Lip gloss

36

Makeup - Glitter eyeshadow

38

New makeup

40

Christmas Gift Sets

41

Tanning Products

42

Nails - Sparkle

44

New products

46

Nail Trends

48

Makeup masterclass – Show Stopper by Victoria Curtis

52

Style File - Makeup artist Sharon Farrell

54

Professional Perceptions - The Hi-tech makeover for salons

42

66

The Year in Review & Hit Predictions for 2019

75

Industry Roundtable The Inspired Salon

48

88

Waxing

92

Industry Insider - Margie Fox

94

Real Life - Eyelash Entrepreneur Jackie Lee

96

Career How I Got Here with Lydia Jordane

98

Interiors - The Tan Temple

100 Technology 102 Wellness 104 The Beauty Chef Carla Oates

34

106 Salon View -The Beauty

104

Room Cosmetic Clinic 108 Beauty Expo - Taiwan 110 Beauty Expo - Sydney 112

Beauty Escape - Stephanies Spa at Sofitel

114

Last Word - Sarah Laidlaw

ON THE COVER Cynosure, a Hologic Company is

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revolutionising before and after photography with the launch of RXPhoto. Turn to page 18.

PUBLISHER BHA MEDIA BHA MEDIA PUBLISHER + COMMERCIAL MANAGER Glenn Silburn

This year the beauty trends seemed more, more, more – oversized lips, bold brows, more invasive treatments and neon nails. I chatted to some of the city’s most respected industry experts for their trend retrospective of 2018 and quizzed them on their hit predictions for the year ahead. Find out their forecast on page 66.

EDITOR Anita Quade aquade@intermedia.com.au BEAUTY EDITOR Michelle Ruzzene mruzzene@intermedia.com.au ONLINE AND NEWS EDITOR Jenny Berich jberich@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock cblacklock@intermedia.com.au Professional Beauty magazine is published by BHA MEDIA ABN 23142047943

EDITOR’S LETTER

WELCOME TO THE party season edition and the final issue of 2018. It’s been a busy year for the magazine from launching a new look earlier this year to unveiling our refreshed website this month, which offers all the latest news, up to date diary events and just about anything you need to know about the beauty industry as it happens. Check it out at www.professionalbeauty.com.au.

It wouldn’t be the festive edition without filling our pages with some of the boldest makeup looks we are sure find at the Christmas parties and Instagram worthy summer vacations.

Our beauty editor Michelle Ruzzene has tracked down the makeup looks and new launches about to hit this season on page 22. Are you party prepped at your salon?

We checked in with makeup artist and beauty brand creator Victoria Curtis to find out her party season musthaves and her plans for the year ahead on page 48.

While beauty trends continue to forge ahead and technology is rapidly changing we discussed a couple of major issues facing the industry at our industry roundtable’s Inspired Salon discussion to head advice from experts on how to face challenges in the business. Turn to page 75.

We here at PB headquarters are wishing you a wonderful festive season, thanks for your support and loyalty.

To help you get planning for 2019 we hope you enjoy the annual planner in this edition – perfect for slotting in appointments, meetings and beauty launches for the year ahead.

FOLLOW US:

41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 www.intermedia.com.au AUSTRALIAN SUBSCRIPTION RATES 1yr (6 issues) for $89.00 (inc GST) 2yrs (12 issues) for $160.20 (inc GST) 3yrs (18 issues) for $213.60 (inc GST) To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 Email: subscriptions@intermedia.com.au Average Total Distribution: 8,879 AMAA/CAB Yearly Audit Period ending 31 March 2018.

Copyright © 2018 BHA MEDIA Pty Ltd.

MICHELLE

JENNY

SANJA

WHAT IS ON YOUR BEAUTY CHRISTMAS WISHLIST?

WHAT IS ON YOUR BEAUTY CHRISTMAS WISHLIST?

WHAT IS ON YOUR BEAUTY CHRISTMAS WISHLIST?

“An endless supply of anti-wrinkle injections.”

“I’d like to wake up on Xmas day to the news that the secret to health, beauty and longevity is eating chocolate every day.”

“Unlimited entry to a day spa. Make that a lifetime membership please.”

Michelle Ruzzene

Beauty Editor mruzzene@intermedia.com.au

Jenny Berich

Online editor jberich@intermedia.com.au

Sanja Spuzanic

Group Art director sspuzanic@intermedia.com.au

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

PROFESSIONAL BEAUTY

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PB RADAR

On our RADAR

THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON DEWY DUCHESS OF SUSSEX

Meghan Markle’s makeup artist, Min Min Ma, has revealed the secret to Meghan’s glowy, sun-kissed complexion, is the Jane Iredale Bronzer in Peaches and Cream.

TWITTERSPHERE Why not to cry after a spray tan

ASIA

After attending the Taiwan International Beauty Show, we’re ready to jump on a plane again and head back to Asia for Cosmoprof Hong Kong, held from November 1216. If sheet masks are anywhere near as popular in Hong Kong as they are in Taiwan, we had better pack an extra suitcase to bring them all home.

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SISLEY PHYTO LIP or EYE TWISTS

are sold worldwide

EVERY MINUTE ROSE COLOURED LIDS

STATEMENT NAILS

Alex Freeland, aka @themainlexx, is a nail and tech educator from Lake Macquarie who constantly leaves us in awe of his incredible nail creations. We’re loving these leopard, gold and black nails for a luxe NYE and these amazing bubblegum pink, silver and crystal creations for the party season.

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themainlexx

When it comes to eyeshadow, Aussie beauty enthusiasts can’t go past a bit of sparkle. According to Pinterest, there has been a 188 percent increase in saves for Rose Gold Eyeshadow in Australia. Meanwhile, other eyeshadows trending around the world include purple in the US, green in Germany, blue in Mexico and silver in the UK.

FOLLOW PROFESSIONAL BEAUTY: facebook.com/ProfessionalBeautyAust @pro_beauty_aus @ProBeauty_Aust linkedin.com/company/professional-beauty

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Dr. Ronald L. Moy, renowned scientist, researcher, dermatologist, and cosmetic surgeon, quality has dedicated his life’s work to understanding the impact of photo damage on skin’s health and aging.

Today, DNARenewal marks the culmination of his passion to create a clinically proven regimen that Advanced antioxidant and cell protective concentrate effectively helps repair photodamaged aging skin.

NEWS DECIEM SHUTS DOWN, FIRES CEO, AND REOPENS – ALL IN ONE WEEK! Deciem, the self-proclaimed ‘Abnormal Beauty Company’ that created The Ordinary skincare line, had an ‘anything but ordinary’ week in October.

On Monday October 8, Deciem CEO Brandon Truaxe posted a video on Instagram demanding that the company “shut down all operations until further notice…” as “almost everyone has been involved in a major criminal activity”.

Immediately after the post, the company’s website was replaced with a red screen and its 29 stores around the world, including three in Australia, began closing down.

Estee Lauder, which bought a 28 percent share in Deciem in July last year, then began legal action to have Truaxe removed from his role as CEO and replaced with the company’s co-CEO Nicola Kilner.

In its filing to the Ontario Superior Court of Justice, Estée Lauder said: “Truaxe has exhibited extremely erratic, disturbing and offensive behavior in his role as president and chief executive officer over the course of this year…

Unfortunately, Truaxe’s conduct has continued to become more erratic and concerning.”

On Friday October 12, judge Michael Penny ruled that Truaxe should be removed from his role immediately.

“Urgent relief is necessary in order to save this business,” he said.

“It appears that Mr Truaxe’s behaviour is not his normal behaviour and he may be suffering from some type of psychiatric problem.”

Estee Lauder welcomed the court’s decision saying it “reinforces the Estée Lauder Companies’ strong commitment to Deciem and its employees.

With Kilner at the helm, Deciem officially reopened the business, its website and all its stores in the United States, Canada, UK, Netherlands South Korea, Mexico and Australia on the same day.

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CALIFORNIA BANS SALE OF ANIMAL TESTED BEAUTY PRODUCTS California has become the first US state to ban the sale of beauty products that have been tested on animals.

California governor Jerry Brown signed the California Cruelty Free Cosmetics Act into law on September 28 – the new law (Senate Bill 1249) will ban the sale of any cosmetic that has been tested on animals, or includes ingredients tested on animals, from January 2020.

Authored by Senator Cathleen Galgiani and co-sponsored by Social Compassion in Legislation and the Physicians Committee for Responsible Medicine, the bill was introduced to the legislature in February.

Since then it has been endorsed by “over 100 cosmetic companies”, attracted the support of “tens of thousands of individuals who wrote letters and made phone calls to legislators” and received extensive social media coverage from celebrities such as Alicia Silverstone, Maggie Q, Harley Quinn Smith, Sia and Alyssa Milano.

Following its unanimous passing in the State Assembly, Senator Galgiani said she was really proud of California lawmakers for “moving science, industry, and ethics forward”.

“Cruelty-free cosmetics are good for business, safe for humans, and don’t harm animals,” she said.

The California Cruelty Free Cosmetics Act will bring the US state in line with over 30 countries and regions around the world which have already banned or restricted animal testing on cosmetics.

GENIE UNLEASHED IN SALONS Twenty years after debuting its Genie Instant Line Smoother on America’s QVC shopping channel and three years after doing the same on Australia’s TVSN, Genie Cosmetics is unleashing its entire ‘instant skincare’ range

into Australia’s salon market.

In Sydney to launch the brand, Genie Cosmetics founder and president Lisa Claycomb said that although the brand is 20 years old, its products are perfect for today’s consumers who want “instant results”.

Lisa enjoyed “a successful career in cosmetic product development” before she created the Genie Instant Line Smoother, that made the brand famous – selling out within two minutes of its first appearance on QVC .

Since then Lisa has slowly but surely built up the brand with other products that also help users create “an instant, younger and natural version” of themselves.

Lisa believes that Genie will do well in Australian salons as it has been popular in US salons since its launch in 1998.

“The salons have never been negatively impacted by QVC sales as the two customer groups don’t generally overlap,” she says.

In fact she believes that salons often benefit from the brand’s exposure on QVC as people reluctant to buy the brand after seeing it on their TV will buy it when they see it in a salon.

NEWS NOUVEAU LASHES FLUTTER INTO OZ LVL, the UK’s top selling lash lift, has landed in Australia.

Bio Beauty Concepts, the Australian distributor for Bio Sculpture gel nails, launched Nouveau Lashes, the creator of the lash lift, at Beauty Expo Australia.

Managing director Talya Bergman says that the brand is already a huge hit in the UK, Europe and the Middle East and is now set to make a huge impact on the Australian beauty industry with LVL and three other professional lash treatments.

The four treatments are: • LVL - adds length, volume and lift to natural lashes • SVS - speed, volume and style ‘in as little as 45 minutes’ • Extend - individual lash extensions • Express - strip lashes, fillers and individual lash extensions in five-20 minutes Talya says the company decided to launch Nouveau locally as the brand will resonate with the Australian market.

“Australians really embrace natural beauty and look for long lasting, low maintenance treatments that subtly enhance their features as opposed to change them.”

She says Nouveau’s range of eyelash enhancement treatments lasting from one day to eight weeks and “a training and product principle built on lash care”, make Nouveau Lashes unique.

“Everyone is different, and with Nouveau lashes you can provide a lash look that suits everyone’s needs, budgets and lifestyle.”

“Created in 2016 by two of the UK’s leading permanent cosmetics artists, Karen Betts and Bridgette Softley, LVL was the very first lash lift treatment on the market,” she says.

“The four-part system works by lifting the lashes at the root and gives the impression of longer, more volumous lashes that last up to eight weeks, with no maintenance.

“In addition LVL is designed with a healthfirst approach – its formulation is enhanced with hydrolysed collagen and oats that moisturise and hydrate the lashes while the tint process is built-in so there is no over-processing of the lashes.”

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MAVALA INTRODUCES SWISS SKIN SOLUTIONS Globally renowned for its nail and handcare products since 1959, Mavala is rapidly expanding into the professional skincare market.

The company’s Swiss Skin Solution Facial Pro Line, which was launched in 2017 and is now available in 20 countries, was officially released in Australia in September.

According to the company, the new line “combines the power of Alpine botanic treasures with advanced dermatological active ingredients to efficiently target demanding and delicate skin needs with innovative sensorial textures”.

The range includes 17 products that have been grouped into five categories (Anti-Age Pro, Aqua Plus, Skin Vitality, Pore Detox and Clean & Comfort) to address all major skin concerns: Remi Bouchenez, the managing director of Cosimer (the distributor of Mavala in Australia for the last three years), believes the new skincare line will be successful in Australia as it is a well known and trusted brand.

“The Mavala brand has been active in the Australian marketplace since the 1960s,” he said.

“It has a solid foothold in the market through an extensive pharmacy distribution network nationwide, salon locations and a well-developed e-commerce platform.”

OZ SKIN CLINICS ARRIVES IN TOWNSVILLE Australian Skin Clinics has transformed the Townsville Injectable and Laser Clinic into its 49th medi-aesthetic franchise business in the country.

A month after the official makeover, franchisee Irene Vassilakos, who opened her clinic in Castletown Shopping World 10 years ago, said she was excited to be able to offer locals a new beauty experience under the well-known brand.

The re-branded clinic will continue to offer laser and injectable treatments as well as a range of “new, results-driven cosmetic and medi-aesthetic treatments such as Fractional RF Skin Tightening and High Performance Microdermabrasion”.

Australian Skin Clinics’ chief marketing officer Christie Harris said the company, which established its first clinic in 1996 and opened its first franchise in 2011, was “excited to be part of the local community for the first time in North Queensland”.

The Townsville Clinic is the first established clinic that Australian Skin Clinics’ has “converted” apart from 16 Ella Rouge salons in NSW, which joined the franchise earlier this year and are now in the process of being re-branded.

The majority of the brand’s clinics are built from scratch in new locations.

Australian Skin Clinics, which also has four franchisee businesses in New Zealand under the brand name The Cosmetic Clinic, is planning to expand further in the year ahead.

Call today for an obligation free consultation on how Pelactiv can increase sales and services in your business.

NEWS

FROM BODYOGRAPHY TO PALLADIO Six months after selling his distributorship of Bodyography Professional Cosmetics, the American brand he launched into Australia 10 years ago, Rob Tamburro is back in the beauty business with the launch of a new distributorship and another

GEMOLOGY SET TO SHINE IN OZ Twelve months after “testing” Gemology Cosmetics skincare in its six Queensland salons, Shine Beauty has begun distributing the French brand to other salons around Australia.

Joel and Tania Turner, the founders of the Shine Beauty chain discovered the range while looking for a new line to stock in their salons (located in Brisbane, Southport, Chermside, Caloundra, Sippy Downs and Maroochydore,) at Cosmoprof Hong Kong in 2016.

Immediately impressed with Gemology’s results and their clients’ responses, the couple have converted all their salons to Gemology onlystockists and have begun distributing the brand.

Tania said the couple decided to take on the brand as it was unique –“the first skincare brand based on minerals from gemstones” – and ideal for Australian skins.

Gemology was launched in Paris in 2007

by Chystelle Lannoy, a French skincare expert who has worked with major cosmetic brands including Pevonia.

Chrystelle, who had a vision to create a skincare line based on gemstone mines, worked with cosmetic formulator Dr Jean Claude Bozou, who has a PhD in biology and pharmaceuticals, for over three years to develop a process to “extract natural minerals from the gemstones for use in skincare products” and create the product range.

Today Gemology’s laboratories use a “liquefaction and chemical compounding” process to extract minerals (including iron, zinc, magnesium and copper) from 20 different gemstones. The minerals are then combined with active ingredients such as peptides, vitamins and natural plant botanicals to optimise their bio-available performance in over 60 retail products, 18 facial treatments and 12 body treatments.

Tania says the range offers salon clients “pure luxury in combination with optimal results”.

Although Shine has never distributed a cosmetic brand before, Tania is confident that Gemology will be a success.

“Gemology’s success in all six of our salons is proof that it will work effectively in other salons too.”

“Clients love the treatments and the take home products too,” she explains.

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American cosmetics brand – Palladio.

Tamburro sold the Bodyography distributorship in January this year.

“An opportunity presented itself for me to sell the business and as I became a father for the first time in January I saw this as an opportunity to take some much needed time and spend five months with my new son,” he said.

“The opportunity also meant that I could do something new and change and adapt with the times and give the industry something new that meets the needs of the new retail environment we now live in.”

Tamburro’s new venture is Bellezza Australia, a new distributorship which will “offer quality brands across both the hair and beauty industries” – and Palladio is its first brand.

Palladio is a high quality professional ‘cruelty-free’ makeup infused with vitamins and botanicals so it ticked all the boxes for what I was looking for,” he said.

“However, the real big kicker for me is the price. I have priced the range to make it affordable to the everyday consumer. This will translate into more sales for stockists…

“The way we shop has changed for ever. The presence of online and large multinational companies means that salon owners need a new draw card for clients and I believe that Palladio is that solution − a quality range at an affordable price.”

FOX WINS DISTRIBUTOR OF THE YEAR AWARD Queensland-based Margi Fox Distributors (MFD) has been named 2017 Distributor of the Year at the Jane Iredale Mineral Cosmetics International Awards.

MFD, which has distributed the US brand in Australia for 15 years, won the award ahead of distributors from more than 50 other countries.

Announcing MFD’s win, Jane Iredale Mineral Cosmetics founder Jane Iredale said the winning criteria required for the Distributor of the Year Award included sales volume as well as five years of positive compound annual growth and “the elusive creativity factor”.

“Creativity has never been a problem for MFD,” she said.

“In fact they [MFD] set the pace for innovation − their countless unique promotions coupled with creative packaging energises their partners and attracts new customers from throughout their territories.

“For example, in April MFD launched a ‘What’s your Shade’ campaign inviting influencers from all over the country to participate in a one-on-one consultation to match them with their perfect Jane Iredale foundation.

This ‘selfie heaven’ event spread like wild fire on social media converting influencers and their followers to Jane Iredale”.

Iredale also praised MFD for its investment and dedication to education and communication in building a new education facility and launching a quarterly marketing news magazine last year “to keep stockists up-to-date and well prepared for the events and promotions to come”.

NEWS INIKA STARS IN NEW YORK Australia’s Inika Organic has become the first “100 percent natural” makeup brand to create runway looks at New York Fashion Week.

The brand created the makeup looks of not one but two high-profile designers - Tadashi Shoji and House of Nonie - at the international event.

Speaking on her return from New York, Inika’s global communications manager Viv Foulsum said that “after a great deal of interest” the brand chose to work with two designers who embrace a move towards cruelty-free and vegan fashion.

“Both shows featuring Inika Organic makeup artistry were completely free from fur and feathers, with the House of Nonie show being 100 percent vegan,” she said.

Inika created a bold glittery look for the galactic-inspired runway from American-based, Japanese designer Tadashi Shoji.

“Spring 2019 is inspired by going to space and the feeling of hope, because the future is bright,” he said.

Inika’s lead makeup artist, Pep Gay brought this vision to life with “a fresh approach and new techniques”.

“This Inika Organic look has been inspired by the beauty and vastness of the galaxy,” he said.

“There is Pink Poppy on the lips and also across the cheeks to create consistency in the colour palette and the nourishing Lip Serum has been used to affix the biodegradable glitter without glue or harsh chemicals.”

Inika created a Meghan Markle-inspired look for Canadian designer, Nina Kharey’s House of Nonie show which paid homage to “Ms Markle’s effortless style and grace”.

New York based, Australian makeup artist, Campbell Ritchie took the lead to help design the classically-modern look that was featured at the show.

Campbell, a cruelty-free makeup artist who is also a vegan, said Inika Organic was the perfect range to create the regal look.

“Every model’s skin was glowing with luminosity and vitality, and all of the girls were saying how much they loved having a natural product on their skin.”

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INTRODUCING BAKUCHIOL – THE NEW GENTLE ‘RETINOL’ IS HERE Bakuchiol, a phytochemical traditionally used in Ayuvedic and Chinese medicine, is shaping up to be a major player in the skincare market with the latest research showing that it is as effective as retinol in the fight against photoageing – without any of the unsightly or painful effects.

A new study by the Univeristy of California, published in The British Journal of Dermatology, has compared the clinical efficacy of bakuchiol (which is is found in the seeds and leaves of the Babchi Plant) and retinol in improving common signs of facial ageing.

During the double-blind, 12-week study 44 patients were asked to apply either bakuchiol 0·5% cream or retinol 0·5% cream daily.

A facial photograph and analytical system was then used to obtain and analyse photographs of patients at zero, four, eight and 12 weeks. In addition, patients completed tolerability assessment questions and a dermatologist graded pigmentation and redness during real-life consultations.

According to the researchers, “bakuchiol and retinol both significantly decreased wrinkle surface area and hyperpigmentation, with no statistical difference between the compounds” although “the retinol users reported more facial skin scaling and stinging”.

“Our study demonstrates that bakuchiol is comparable with retinol in its ability to improve photoageing and is better tolerated than retinol,” they concluded.

Skincare brands already on the market with Bakuchiol include Ole Henriksen Goodnight Glow Retin-ALT Sleeping Crème, Oskia London Super 16 Pro Collagen Serum and Omorovicza Miracle Facial Oil

OZ ‘MILLENNIAL BRAND’ MOVES INTO UK One year after launching in Australia, DermaEnergy, a medical skincare brand targeted at millennials, has moved into the UK market.

The “unique and youthful Aussie brand” has signed a distribution deal with DestinationSkin, the UK’s “leading aesthetic clinic for advanced skin solutions”.

DermaEnergy creator and managing director Sean Abel said he was confident that the clinic’s commitment to the brand would ensure its success in the UK. Sean launched DermaEnergy after noticing there were no “professional skincare brands for millennials on the market”.

Made in Australia, the new brand features two cleansers, two toners, seven serums, four moisturisers and one sun block – all containing Adenosine Triphosphate (ATP) to “help energise the skin”.

However what really sets DermaEnergy apart from other cosmeceutical brands is its marketing “We believe a medical skincare brand can be fun,” says Sean.

“Our products are packaged in vibrant colours and all the names are playful and engaging - Clean with Envy, Calm the Harm, Solution from Pollution, Shed the Dead and Race against Time.

“We believe this fun approach really appeals to millennials – and of course makes all our products very Instagrammable too!”

BE HERE NOW MINDFULNESS TREATMENT

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TO CHOOSE YOUR TUDE CONTACT INSKIN COSMEDICS TEAM@INSKINCOSMEDICS.COM

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Cynosure

launches salon

PHOTOGRAPHY

REVOLUTION With many leading beauty salons relying on before and after imagery to showcase results RXPhoto is offering consistent, repeatable results for every patient, every time reveals Dennis Cronje, Cynosure Managing Director Australia/New Zealand.

CYNOSURE, A HOLOGIC COMPANY is revolutionising before and after photography by introducing RXPhoto – a robust yet affordable mobile and cloud based clinical photography platform, into the Australian and New Zealand market.

RXPhoto is the leading solution for practises and clinics within the USA and is now available to the Australian aesthetic industry, resulting in the very first full-featured mobile clinical photography suite.

RXPhoto combines a powerful mobile application with a cloud-based photography management tool to securely capture, manage and share before and after images. Photos are automatically encrypted and sent to a HIPAA compliant web portal. Clinics can use a variety of iPads and iPhones to capture images anywhere – anytime and most importantly they can be comfortable in

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• • • • • • • •

Consistent Before and Afters Body templates with visual levels Proprietary ghosting feature Photos saved to Cloud Convert consultations to procedures Manage client’s expectations Easily promote offering via social media Utilise for in-house marketing

IMPROVE EXPECTATION MANAGEMENT BY CREATING: • A repeatable consultation experience with on-screen tracking, drawing and annotation tools • A customisable practice-branded report with patients’ before and after photos • A seamless integration with your website’s before and after gallery

TRANSFORM YOUR MOBILE DEVICE INTO A POWERFUL CLINICAL PHOTOGRAPHY STUDIO ALLOWING YOU TO: • Capture high-quality standardised photos with on-screen templates • Ensure consistency with RxPhoto’s patented photo ghosting tool • Effortlessly retrieve photos by patient name, encounter date, anatomical region, and tags Full access for all staff. Photo guides, photo ghosting, drawing and annotation tools, injection tracking, custom tags, digital consent forms and generated reports. Unlimited photo storage in the cloud. Easily download your photos, there are no contracts and clients can cancel at anytime.

This App is exclusive to Cynosure, A Hologic Company for Australia and New Zealand.

Pricing starts at $149/month.

COVER STORY

KEY BENEFITS OF RXPHOTO

knowing that no images or data have been stored on any devices.

One of the most convenient elements is that the app eliminates the need for salon’s to buy expensive and cumbersome photography equipment by offering a secure and intuitive photography system.

One of the first clinics within Australia to use the App is Karen Austin from Richmond Skin and Laser Clinic in Melbourne. The clinic has been using the App for the past six weeks and Karen says: “The RX Photo app is sensational and it is definitely the pinnacle of before and afters in my experience. We all find the App easy to use and actually a fun way to take our patients pics.”

The App will be a welcome addition to most aesthetic businesses who currently rely on digital cameras to take snapshots and then upload all the images to a desktop.

“The average patient has eight photos for body contouring, and I’ve seen up to 24 per patient, depending on the procedure. We would have close to 100 photos a week that have to be uploaded to the desktop. It was a messy, timeconsuming and tedious process that everyone on the team dreaded,” Austin said.

This web-based image and data management platform provides tools to not only store before and after images, but to use these photos to educate patients during the consultation process.

It also helps to increase patient satisfaction, expectations and improve workflow.

This patient education application also allows providers to market and illustrate services at the point of care.

The onscreen positioning tools, and proprietary ghosting feature ensures all photos taken result in consistent, standardised and repeatable images to really showcase clinical outcomes.

Each patient is catalogued by patient name, date, diagnosis, treatment and body region to make it so much easier to search for images when the patient returns for their second or third treatment.

Dennis Cronje, Managing Director of Cynosure AUS/NZ says: “Cynosure has been actively looking for new and innovative tools to help our providers measurably improve outcomes for their patients to increase treatment satisfaction – the new RXPhoto App helps deliver this.

“Not only does RxPhoto’s App convert a normal iPhone or iPad into a clinical photography system – all photos are encrypted and pushed to the RxPhoto cloud,” he added. n To find out more visit www.rxphoto.com or to schedule a demo, contact infoaustralia@cynosure.com

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VIEWPOINT

The downside of

SOCIAL MEDIA

Client posts can help boost salon sales, but what happens when they take to cyberspace to make a complaint? Industry insiders reveal how companies can safeguard themselves against negative backlash.

THE POWER OF social media is undeniable when it comes to boosting salon appointments and beauty sales. Influencers have carved out a career trumpeting their favourite looks, salons and products. But the ugly side of social media can have a detrimental effect on businesses who find themselves unfairly targeted on Instagram, Twitter and Facebook posts. A shocking example of the ramifications for both parties was highlighted recently when a Melbourne woman whose Facebook complaint about her feather stroke eyebrows went viral last year and she has now been forced to officially apologise to the clinic and therapist for her “baseless accusations”.

In July 2016, 43-year-old Amanda Coats posted photos of her “infected” brows alleging that she contracted the infection following a $360 eyebrow tattooing procedure by Ulzii Cleveland at the Skincare Laser Clinic in Victoria’s Point Cook.

In the post complete with actual photographs she wrote: “I went to get my eyebrows feather tattooed to enhance them. I ended up with a severe infection.”

Ulzii and the salon (jointly owned by her and husband Iain Cleveland) denied Coats’ version of events and began defamation proceedings against her arguing that the salon lost 11 clients as a result of the post which implied that Ulzii was “rude, unprofessional and unhygienic”.

At the time, Iain Cleveland said Coats was delighted when she left the clinic after her feather stroke appointment but rang a few days afterwards with concerns that the colour was fading (a normal reaction).

Two weeks later she forwarded a photo of her infected eyebrows to the clinic but Iain is adamant “there’s no way we could be possibly responsible for the infection at that stage”.

He said the salon follows “strict industry best practice, standards and regulations.

“At the beginning of the procedure, the client was shown the microblade and dressing pack contained in a sterilised environment.

“These packs were opened in front of the client using sterilised gloves that remained in the room the entire procedure.

The client left the procedure satisfied. Based off feedback from industry experts, SLC believes the adverse reaction was due to an allergy to one of the supplementary products used.”

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He told the Daily Mail, “my wife has done over 2000 of these procedures, and we’ve never had any issues of infection”.

“We’ve been unable to defend ourselves and decided to take action against Ms Coats for defamation.”

After four days of hearings in the County Court of Victoria with both parties represented by barristers, the two parties agreed on a settlement which included a formal apology by Coats. The apology was published on the Skincare Laser Clinic’s website and reads: “On 23 July 2017, I made a post on Facebook about Ulzii Cleveland and Skincare Laser Clinic Point Cook. Thousands of people saw what I wrote, and a lot of news sites based in Australia and overseas republished it.

“I said that my eyebrows were tattooed in an unhygienic way. I accept that I am not qualified to make that judgement. I accept that Mrs Cleveland follows a strict procedure when she is tattooing clients, and that she is extremely concerned about maintaining standards of hygiene.

“I now understand the harm that can be done to a person and to a business when you rush to judgment and spread baseless accusations on social media as they are fact.

“I accept that what I wrote caused great distress to Mrs Cleveland and did harm to her reputation and to Skin Care Laser Clinic’s business.

“I apologise to Mrs Cleveland and to Skincare Laser Clinic.

“I hope that the people who published articles about what I said will take them down from their websites.”

Speaking after the court case, Iain Cleveland told Professional Beauty that he decided to sue Amanda Coats as her allegations were completely untrue.

“We could not let these allegations remain uncontested and reflect on the reputations of Skincare Laser Clinic and Ulzii Cleveland moving forward,” he said.

Cleveland believes “250,000 to 500,000” people around the world saw Amanda’s post. “We can identify clients who cancelled appointments due to the post valued at about $5600,” he said.

Industry experts reveal their top tips on how salon owners can protect their brand. n

CUSTOM SPA EXPERIENCES DR NAOMI MCCALLUM, OWNER THE MANSE CLINIC Negative impact:

“Unfortunately in the beauty business there will be patients who are extortionists and liars who will attempt to harm or threaten to harm a business through social media. It’s all in the game, and is one of the worst and most frustrating aspects of our industry. It is becoming more well-known that a large proportion of negative reviews are fake. The main thing clinics need to do is to encourage the happy 99% of their patients to take the time to honestly review the business so it balances out these negative and often untrue reports.”

Taking legal action:

“I know of multiple cases where businesses have won against the perpetrators of defamatory social media comments. Negative reviewers should be very careful with what they say. If they come up against a motivated business owner, it might end up being an expensive comment for them. Legal advice from your professional indemnity lawyers or from lawyers who specialise in social media and defamation will be useful in some cases. If any online threats are made, police should be notified immediately.”

Be aware of your rights:

“A business should create policies and protocols on how to address trolls and negative reviews, and follow these steps each time it occurs. They should also make themselves aware of the rules on the different platforms, and also the laws and regulations surrounding online commenting. Businesses also need to get systems in place to encourage their happy patients to leave reviews.”

DR KATHERINE MILLAR SHANNON, OWNER DUQUESSA SALON Avoiding complications:

“As we deal with treatments that pierce the skin there are a number of small and large complications that can occur including infections, swelling, bruising and allergic reactions. Thoroughly consulting with clients prior to their treatment and explaining possible side effects is mandatory but often glossed over. Side effects, while rare, do occur and clients should be directed to contact their practitioner for advice with any concerns after the treatment.”

Follow up procedures:

“Follow-up care such as ice packs, anti-infammatories, activity limitations and what to do if the client has any concerns should be explained and ideally given to clients in writing so they can refer back to these instructions when they get home. Many clients are in mild shock after receiving multiple injections and will probably not remember the bulk of what is said to them. Consider making your own “at home” care sheets clients can take home with them.”

Practitioner responsibility:

“The responsibility of the practitioner does not end when the client leaves the premises. Ideally, practitioners should follow up with clients the next day, then a week later and one month following. A text or email to the client asking how they are feeling and are they happy with their results and to contact you if they have any swelling, redness etc. Ensuring you are the first line of communication with a client ensures you can deal with any adverse reactions or feelings about their treatment.

People resort to bad reviews when they feel they have not been heard or do not know how to ask for their problem to be rectified.”

DISTRIBUTION VIC QLD WA NZ

BARNEYS PROFILE DEPOT BLISS

1800958260 0755937200 0893817670 027576576

www.switchfunky.com 1800 700 510 (freecall) Authorised Importer and Exclusive Distributor of Salt of the Earth.

PartyPREP Be red carpet ready with these party skin essentials

Murad Blemish Control Outsmart Blemish Clarifying Treatment – Murad 1800 687 237 Innisfree Super Volcanic Clay Mousse Mask – Innisfree 03 9650 4389 Genie Instant Line Smoother – Genie Beauty 1800 860 513 Ella Baché Great Face Tan Without Sun – Ella Baché 1800 789 234 Intraceuticals Eye Mask – Intraceuticals 1300 725 660 Environ Focus Care Radiance+ – Environ 1300 888 708 Harper Cosmetics Star Crystals in Pot Luck – www.harpercosmetics.com.au O Cosmedics Eye Correct – Inskin Cosmedics 02 9712 8188 Peter Thomas Roth Instant FirmX Eye Temporary Eye Tightener – Peter Thomas Roth 02 8880 9446 Alpha H Liquid Gold Ultimate Perfecting Mask – Alpha H 1800 659 777 Obagi-C RX System C-Balancing Toner – Obagi 1800 251 150

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SKINCARE

Bioeffect Micellar Cleansing Water – Bioeffect 02 9199 5018 La Clinica Firming Lift Caviar & Pearl Eye Lift Ge – La Clinica 1800 888 058 Jessica Enlighten hand Brightening Crème – Jessica Cosmetics 1300 470 648 Ultraderm Nightshift Resurfacing Mask – Ultraderm 1300 660 297 Dermalogica Skinperfect Primer – Dermalogica 1800 659 118 Doctor Eckstein Ultimate Supreme Aronia Concentrate – Eckstein Australia Real Skin Care 1800 026 306 Clarins Beauty Flash Balm – Clarins 1800 861 888 Medik8 Dark Circles Tinted Primer – Advanced Cosmeceuticals 08 9409 5433 Eve Taylor Soothing Masque – Eve Taylor 07 3200 3884 Image Skincare Ageless Total Resurfacing Masque – Professional Beauty Solutions 1800 625 387

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Set a

SPELL Keep skin hydrated, help control shine and boost makeup longevity well into the night with these setting sprays

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SKINCARE

LEFT Paula’s Choice Refreshing Moisture Mist Paula’s Choice 1800 608 574 Colorescience Hydrating Mist Advanced Skin Technology 03 8769 0800 Bioeffect OSA Water Mist – Bioeffect 02 9199 5018 La Clinica Rebalancing Spring Water Facial Spray La Clinica 1800 888 058 Adorn Bulgarian Rose Hibiscus Hydrating Face Mist Adorn Cosmetics 03 9808 4422 Ultraceuticals Ultra Balancing Skin Mist Ultraceuticals 02 9660 3066 Marc Jacobs Re(cover) Perfecting Coconut Setting Mist Marc Jacobs 02 8880 9446

ABOVE Youngblood Minerals in the Mist Professional Beauty Solutions 1800 625 387 Jane Iredale Balance Hydration Spray Margifox Distributors 1300 850 008 Skindinavia The Makeup Finishing Spray Advanced Cosmeceuticals 08 9409 5433 Intraceuticals Rejuvenate Revival Mist Intraceuticals 1300 725 660 Bobbi Brown Primer Plus Hydrating 3-in-1 Setting Spray Bobbi Brown 1800 304 283 Mavala Switzerland Skin Vitality Vitalizing Alpine Micro Mist Cosimer 03 9645 1933 Christian Lénart Eau Florale de Bleuets Glamaco 1300 343 572 PROFESSIONAL BEAUTY

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SKINCARE Payot Healthy Glow Serum – Payot Cosmetics 02 9874 1166 dEp Patch C+ Liquid Gold Infusing Serum – Architects of Skin 1300 068 357 Usana Celevive Vitalizing Serum – Usana Australia 02 9842 4500 Mesoestetic Aox Ferulic – Advanced Cosmeceuticals 08 9409 5433 Sothys Unifying Youth Serum – Sothys 1800 816 599 Obagi Professional-C Serum 10% – Obagi 1800 251 150 Luzern Serum Absolut Radiance – Luzern 1300 367 969 Amperna Pro+ Vitamin C Hyaluronic Serum – info@amperna.com Endota New Age Potent Brightening Serum – Endota Spa 03 5971 8700 Societé Brightening Serum – Advanced Skin Technology 03 8769 0800

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Diminish uneven skintone and battle dark spots with these brightening serums

Cosmedix Simply Brilliant 24/7 Brightening Serum – Advanced Skin Technology 03 8769 0800 Doctor Babor Refine Cellular A16 Booster Concentrate – Babor Cosmetics Australia 1800 139 139 Murad Rapid Age Spot Correcting Serum – Murad 1800 687 237 Ultraceuticals Ultra Brightening Serum – Ultraceuticals 02 9660 3066 Ultraderm IntenC 20 Serum with 20% Vitamin C – Ultraderm 1300 660 297 Guinot Newhite Vitamin C Brightening Serum – Hamaya International 02 9737 9872 Ella Baché Neobright Correcting Serum – Ella Baché 1800 789 234 Dermalogica Age Smart Biolumin-C Serum – Dermalogica 1800 659 118 Dermaenergy For Brighter Days EE Serum – Clinic Care 1300 799 709 Alpha H Vitamin C with Grapeseed – Alpha H 1800 659 777 Lycon Pinkini Lightening Serum – Lycon Cosmetics 07 3004 6200

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SKINCARE Aesthet Recovery Serum - Essel Cosmetics 0425 071 963

Ao Skincare #6 Rewind Retinal - Cryomed Aesthetics 1300 346 448

Dermatonics Revitalising Eye Cream - Dermatonics 0430 582 508

Green Juice Feel Free Facecream - Skin Juice 02 4960 8980 Eminence Organics Wildflower Cleansing Balm - Eminence Organic Skin Care 07 3357 6277 Murad Revitalixir Recovery Serum - Murad 1800 687 237

Medik8 Retinol 3TR+ Intense - Advanced Cosmeceuticals 1800 242 011

Nimue Ai Neck and Decolletage Cream Vital Plus 1300 437 638

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Organicsceuticals Pro Renewal Cream Cawarra Cosmetics 02 6680 3266

Payot Blue Techni Liss Concentrate - Payot Cosmetics 02 9874 1166.

Rare by Livkin Glacial Lift Sleep Mask - Rare by Livkin 0420 732 810

Phytomer Oligopur Flawless Skin Mask Phytomer Australia 02 9099 0387

Skeyndor MyMask Fruit Jam, Illuminating Skeyndor Australia 1800 554 545

Secrets de Sothys La Crème Premium Youth Cream - Sothys 1800 816 599

Vie Collection Retinopur Wrinkles Imperfections Retinol Fluid - Vie Collection 02 9099 0387 Skinbetter Science Detoxifying Scrub Mask Face- Advance Skin Technology 1800 648 851

Dermaviduals DMS Peeling Cream - Derma Aesthetics 1300 420 223 Thalgo Exception Marine Intensive Redensifying Serum - BLC Cosmetics 02 9430 2200

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Beauty in BRUCE Le Beaute Lounge owner Caddie Robinson shares with Professional Beauty what life is like as a salon owner in the ACT. Tell us about Le Beaute Lounge?

“Le Beaute Lounge was established in 2009.

My goal was to firstly, create an environment offering results based skin revision treatments that were delivered with a relaxing, spa-style touch, and secondly, to have a flexible work environment for my staff so they would enjoy coming to the salon as much as my clients would. We are a small team of only four at the moment. I opened the salon when I was 24 and now have a part-time role in the salon as I have an 18-month-old and almost a new baby. Our newest team member is a trainee who we are all excited to help guide through her training and into her beauty career. My 2IC has been part of the business for the past two years and our head therapist almost one year. We aim for quality over quantity.”

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How do you keep your staff motivated?

“I love to reward my staff when they work hard. We go for team bonding activities like massages or I like to offer product or cash incentives, or something as simple as surprising them with a delivery of flowers as a way to say thank you. Our monthly meetings are a great way to re-group and we have one-on-one catch-ups once a month to ensure everyone is happy.”

Any special features in the salon?

“We expanded three years ago and updated our décor. We have five treatment suites, a men’s room, and a Sunlighten infrared sauna. I designed our mani bar and pedi area so they are one-of-a-kind. The Salt of the Earth (SOTE)

SALON VIEW

RETAIL BRANDS STOCKED: • • • • • • • •

DMK Salt of the Earth Dermapen Regul8 Bestow tea Elleebana Lash Lift and Brow Henna Naked Tan Mine Tan

TOP 5 TREATMENTS: • • • •

timber blend bar which we use in the salon to blend the retail range is beautifully crafted and it allows us to create such a fun, theatrical experience for our clients.”

Most popular treatments?

“Our DMK enzyme therapy is our most popular treatment. We love to add on a customised SOTE hand or foot treatment to add our spa touch while their mask is on. One of my personal favourites is our custom blend Salt Glow + Hydrate. You choose your favourite aromatherapy scent and the therapist blends it with the beautiful mineral salt scrub and cream for the treatment.

For the therapist it adds a little fun to their day – you almost feel like you’re mixing cocktails when blending the products.”

Tell us about retail?

“We have a ‘recommend’ policy. Our beautiful selection of products really sell themselves. Our DMK range walks off the shelf because of its results and SOTE is such a unique range, our clients love being able to choose their own scent, blend it up and have their jar refilled once they are finished.”

DMK Enzyme Therapy Custom blend SOTE Salt Glow + Hydrate Dermapen skin needling SOTE Custom blend mani/ pedis Laser hair removal

How crucial is education and training?

“In this industry, you can never think you have learnt it all. I am very excited to find a new training facility here in Canberra offering advanced training in all aspects of skin, business and IPL/ laser. We do travel to Sydney often for training or seminars but it’s great to have something local.”

How has technology influenced the salon?

“We try not to get caught up in every new device or piece of equipment out. Our online booking program has been one of the best additions to the salon. Social media is such a great way to interact with our clients. And how amazing is Afterpay?” n Le Beaute Lounge, 56/1 Braybrooke Street, Bruce, ACT, 2617. Tel: 02 6162 1790

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BUSINESS

CREATE A

festive standout Looking for ways to create a Christmas atmosphere in your salon? Joanne Neville reveals simple tips to help get you into the festive spirit.

1. Keep it cool It’s Christmas time, so we’re all busy, stressed and battling impossible to do lists. Stand out this Christmas by focusing on keeping it cool. No matter what’s going through your mind, appear calm and on top of everything, and work hard to stay on time. It’ll allow your clients to enjoy their appointment in your salon as they’ll be able to switch off from what’s happening outside of it.

2. Run a 12 days of Christmas campaign in your salon Have some fun and run a 12 days of Christmas campaign leading up to the holidays. Each day simply offer something different – a giveaway, some homemade Christmas treats, a holiday drink or a mini gift pack. It’s a great way to delight your clients in the lead up to Christmas as well as great content for social media.

3. Set up a selfie station It’s always a good idea to decorate your salon, spa or clinic to get everyone in the festive mood. Take it one step further with a holiday themed selfie station. Find a blank wall, create an interesting backdrop and have a basket full of props like sunglasses, frames and flowers. It’ll inject some fun into your salon and encourage your clients to share

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photos of their holiday-ready selves – that’s got to attract some new clients for the New Year!

4. Send a Christmas newsletter Inform all your clients of what’s going on during December by sending a Christmas newsletter in November. Make sure you mention your opening hours, let them know when you’ll be closed over the holiday period, promote any specials and Christmas gifts you stock, and remind them to get in quick and book their pre-holiday appointments.

5. Sell holiday ready packages Why not make it easy for your clients to look glamorous for the holiday season? Create packages that include all the services your clients need to look fabulous. Think skin, hair, nails and waxing. And if you don’t offer all these services, look to partner with a local business who can complete the services you can’t and offer it as one package for a fixed price.

6. Promote the services your clients want It’s the time of year where everyone wants to look their best for their work Christmas party or upcoming holiday, so focus your marketing efforts on promoting the services that’ll help them achieve just that. Use your marketing channels including social media and window displays to promote express makeup for Christmas parties or focus on marketing your skin treatments so they can go makeup-free this summer.

7. Wish your clients a Merry Christmas Surprise your clients with a Merry Christmas text or email. It won’t take too much time to set up, but it’ll go a long way towards letting your clients know

you genuinely care and appreciate them. Include a thank you for being a loyal client over the past year, wish them a lovely Christmas and New Year, and mention that you can’t wait to see them at their next appointment in 2019.

8. Have a waitlist It’s inevitable that you’ll have clients who missed out on an appointment. Unfortunately you’re also highly likely to experience no-shows and appointment changes at this time of year too. So have a list of clients who need an appointment and can pop in at short notice to fill the empty spot. Although you can’t give them an appointment now, it’ll show you’re going the extra mile fit them in!

9. Think quality Although you’re busy really consider your service quality this Christmas. It’s not the time to cut corners just to fit more clients in. Substandard service can negatively affect a client’s experience and risk the chance that they won’t revisit. So chat to your team about service standards and see how you can all work together to keep them high.

10. Treat your clients Christmas is a great time to thank your clients for their loyalty. So why not offer delicious Christmas cake to go with their coffee or have nibbles for clients coming in after 5pm during December. Think about your VIP clients too, perhaps they deserve a little Christmas present to say a special thank you for their loyalty.

11. Offer longer opening hours Try to make sure each and every one of your clients can get an appointment and feel fantastic these holidays by having longer opening hours in December. Add an extra late night or open on a Sunday for a few hours to squeeze those extra clients in. You’ll delight your clients with additional appointment options, and it should reduce the need to turn clients away.

12. Automate important messages Ensuring your clients are in the know is going to save you a heap of time and trouble, and it’s going to show you’re really trying to make their experience with you this Christmas great. Spend a little time setting up messages like appointment reminders, pre and post appointment instructions and reminding clients to book early. Using software, these types of messages can be automatically sent to your clients to help avoid no-shows, appointment confusion and unprepared clients.

The lead up to Christmas doesn’t need to be scary. So take the time now to start preparing with some of these ideas and make your salon, spa or clinic really stand out this year! n Joanne Neville is the Chief Marketing Officer at Kitomba Salon & Spa Software.

For further details visit www.kitomba.com or call 1800 161 101.

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About last

Curtis Collection V Gloss in Super Paradise – Curtis Collection 03 9421 5577 Harper Cosmetics Lipgloss in Pink Lady – Harper Cosmetics 0422 081 950 Smitten Cosmetics Rose Gold Lip Paint – Smitten Cosmetics 08 9310 3355 Marc Jacobs Enamored Hydrating Lip Gloss Stick in Sugar Sugar – Marc Jacobs 02 8880 9446 The Lip Lab Lip Gloss in Rose – The Lip Lab 02 9331 4188 Adorn Cosmetics Style Icons Lip Gloss in Diana – Adorn Cosmetics 03 9808 4422

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MAKEUP

night

Make a lasting impression with these dazzling, glittery lip glosses

Jane Iredale Pure Gloss in Pink Smoothie – Margifox Distributors 1300 850 008 Mavala Switzerland Lip Gloss in Margarita – Cosimer 03 9645 1933 Charlotte Tilbury Lip Lustre in Ibiza Nights – Charlotte Tilbury 0011 44 1202 629527 Youngblood Lip Gloss in Innocence – Professional Beauty Solutions 1800 625 387 Nee Makeup Stay Gloss F2 – Nee 1300 470 648 Pretty by Flormar Stay True Lip Gloss in Silver – Glamaco 1300 343 572

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Stars in your

EYES Light up the night with these bold, shimmery eyeshadows

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MAKEUP

LEFT Pretty by Flormar Stars Baked Eyeshadow in White Sparkles – Glamaco 1300 343 572 Curtis Collection Mineral Velvet Shadow in Champagne On Ice – Curtis Collection 03 9421 5577 Charlotte Tilbury Stars-in-Your-Eyes Palette – Charlotte Tilbury 0011 44 1202 629527 Marc Jacobs Bravo Omega Shadow – Marc Jacobs 02 8880 9446 Adorn Cosmetics Intensive Mineral Eyeshadow in Charity – Adorn Cosmetics 03 9808 4422 Issada Mineral Loose Glitter in Tutu – Issada 07 3904 2288 ABOVE Issada Mineral Loose Glitter in Lagoon – Issada 07 3904 2288 Harper Cosmetics Star Crystals in Go-Go – Harper Cosmetics 0422 081 950 Claudia Schiffer Quad Eyeshadow in Beachy – Artdeco Australia 1300 55 29 24 Adorn Cosmetics Intensive Mineral Eyeshadow in Allure – Adorn Cosmetics 03 9808 4422 Pretty by Flormar Stars Baked Eyeshadow in Black Glitters – Glamaco 1300 343 572 Nee Trousse Eyeshadow in Costa Smeralda – Nee 1300 470 648 Karmme Kylie Clutch – Karmme hello@karmme.com.au PROFESSIONAL BEAUTY

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MAKEUP Adorn BB Cream SPF15+ in Fair - Adorn Cosmetics 03 9808 4422

Ardell Professional Magnetic Lashes Double - Ardell Lashes 02 8709 8816

Jane Iredale Lemongrass Love Hydration Spray – Margifox Distributors 1300 850 008

Nouveau Lashes Lash & Brow Conditioning Serum - Bio Beauty Concepts 02 8218 4500

Brow Code Pomade in Chocolate - Professional Salon Brands 1800 624 571

Benefit Brow Contour Pro - Benefit Cosmetics 02 9295 9000

The Quick Flick Petite in Blue Velvet wholesale@thequickflick.com.au

Luk Lip Nourish in Ruby Grapefruit Professional Beauty Solutions 1800 625 387

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Elizabeth Arden Love Heals x Eight Hour Limited Edition Lip Protectant Elizabeth Arden 02 8875 9700

CHRISTMAS PACKS

Happy Holiday Gift Pack from Priori True Solutions 1800 808 993

Ultraderm Complete Christmas Collection Ultraderm 1300 660 297

Pelactiv Christmas Glow Pack - Pelactiv 1800 655 745

A Merry OPI Christmas International Beauty Supplies 02 9486 3211

Sothys Intense Hydration and Moisture Protection Duo Sothys 1800 816 599

Midnight Miracle by Medik8 Advanced Cosmeceuticals 1800 242 011

Thalgo Hyaluronic Gift Pack BLC Cosmetics 02 9430 2200

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TANNING

Bondi Sands Liquid Gold Self-Tanning Foam - Bondi Sands 1300 961 385

Summer Kiss Shimmer Bronzing Lotion - Artav Australia 08 8300 1999

Visage Face Tanner Black Magic Tan - 1800 469 006

Vani-T llumin8 Dry Oil Express Tan Vani-T 08 8206 8700

Dazzling Glitter is a mani must-have when it’s party season

OPPOSITE PAGE ColorClub Nail Lacquer in Call of the Disco Ball Glamaco 1300 343 572 Artistic Colour Revolution Reactive Nail Lacquer in Anticipation and Secrets – Switch Funky 1800 700 510 Issada 5-Free Nail Colour in Sacha and Amelie Issada 07 3904 2288 Cuccio Colour in Groupie – Absolute Spa 1300 262 275 Bio Sculpture Gel Nail Polish in 220 and 212 Bio Sculpture 1300 246 435 Jessica Glitzy Effects in Razzle Dazzle and Gold Digger – Jessica Cosmetics 1300 470 648 Caption Nail Polish in Let’s Be Frank Young Nails 07 2297 5466

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NAILS

Digits

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NAILS Biosculpture Gel Polish in Wild Orchid - Bio Sculpture Australia 1300 246 435

CND Vinylux Long Wear Polish in Soiree Strut Pacific Nail & Beauty 07 5597 4555

CND Shellac Gel Polish in Kiss of Fire - Pacific Nail & Beauty 07 5597 4555

Evo2 By Biosculpture in Penny - Bio Sculpture Australia 1300 246 435

Voesh Deluxe 4 Step Pedi In A Box Charcoal Powder Detox - Barneys Salon Supplies 1800 676 522

Voesh Mani In A Box Vitamin Recharge - Barneys Salon Supplies 1800 676 522

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Jessica Cosmetics Phenom Summer Collection in Red Hots - Jessica Cosmetics Australia 1300 470 648

Jessica Cosmetics Phenom Summer Collection in Gumdrop Jessica Cosmetics Australia 1300 470 648

201 8

PROMOTING HEALTHY NAILS • Enriching polishes • Durable Gels • Casual & Fun • Mani problems solved All 6 shades available in Gel, Custom Nail Colour & Mini’s 7 F R E E - V EGA N – CRU E LT Y F R E E - M A D E I N U SA

J E SSICA COSMETI CS AU STRALI A 1300 470 648 │ jessicacosmetics.com.au │ admin@jessicacosmetics.com.au

The future is BRIGHT It’s time to start tailoring your nail services to suit the top trends of the summer season.

Victoria Maybee reveals pops of brights and glitter accents are the future.

THE CHANGING OF seasons can be a catalyst for your clients to reinvent their signature look. As we transition into warmer days, the summer beauty forecast looks bright and bold! The overall trend for summer includes fresh dewy skin with strategic pops of eye-catching colours – expect your clients to seek bright shades in beauty and nails.

This summer, say bye bye to black and hello to happy hues. Muted tones will take a backseat as bold shades of red, canary yellows and luscious full-bodied lavenders steal the spotlight.

SHOW STOPPING SHADES The SS18 runways have been full of showstopping shades that have inspired the nail trends of the season. Calvin Klein, Tom Ford and Marc Jacobs brought bold shades of orange via jackets, coats and accessories. A colour frequently neglected, we predict clementine and traffic-cone orange to capture the hearts of clients who want to stand out.

Radiant reds have also been highlighted amongst top designers including Versace’s Spring/ Summer 2018 show. Another bold hue capturing the attention of influencers is bright yellow! Earlier this year, Kim Kardashian donned neon yellow nails on her Turks and Caicos vacay and Instagram exploded. Her highlighter hued nail polish brought back flashbacks of 80s glam.

SUMMER BRIGHTS

PASTEL PERFECTION

An ode to classic glitz and glamour, expect to see a ton of bling leading up to New Year. One of the top nail trends for ringing in 2019 will be metallic mixed with chrome accents and jewel art. Take advantage of the occasion to promote OPI Chrome Effects or experiment with glamorous nail art.

Fear not crayola colours won’t be the only trending look this festive season. Conservative clients can breathe easy knowing that soft glam has secured a place for the festive season ahead.

A perfect ode to pastel beauty can be found in Gelish’s brand new Marilyn Monroe inspired collection. This 12-piece polish line is called Forever Fabulous, with pale hues embodying the spirit of all that is Marilyn Monroe. Shades range from baby blue cremes to fine silver glitter and boudoir baby pinks.

The Marilyn-inspired collection was created to pay homage to the trail-blazing beauty icon and offers the perfect choice for clients looking to keep

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Bold, fearless and fun – expect to see summer brights making a splash in your salon. Clients coming in to prep for their work holiday parties or summer BBQ’s will be opting for bold bright hues. Showcase your skills with captivating nail colours including canary yellow, radiant reds and traffic-stopping oranges. Suggest colour pops in the form of hot pink lipstick or a graphic shade of eyeliner. Royal blue anyone?

FESTIVE CHIC

Not all clients are seeking a traffic-stopping look for the festive season.

More conservative clients might come to you chasing a softer more subdued nail style. Suggest pastel pinks, blues and light lavenders that suit any style and festive outfit. This look pairs well with nude lips and feminine fashion including satin slip dresses and cashmere coats.

BLING IN THE NEW YEAR

SOFT SEASONAL GLAM

The second major nail trend taking hold will be a softer alternative to seasonal sparkle. Teach your clients that chrome has more to offer than spotlight-stealing holographic hues. Tone things down by applying chrome over nude polish for a subtle shimmer that blends with any party dress. Offer the same subdued style by using glitter in an ombre fashion.

Blended nail looks will satisfy your clients’ seasonal cravings while staying soft and subtle!

NAILS

their festive looks feminine and flirty with vintage Hollywood vibes.

Soft glam is the perfect trend for conservative clients looking to feel festive and glam without overdressing or committing to full bright beauty.

Nailing the trends Nail techs, want to know what’s trending? Keep your eyes open for two types of clients committing to two very different streams of festive season beauty.

We predict two main trends emerging this New Years. First, the traditional gold and silver seasonal glam with metallics, chrome powder nails and chunky jewels. On the opposite end of the scale – we predict a softer more subdued glam featuring subtle ombres, dusty pinks and creamier pastel hues.

To cater to clients with classic New Year’s beauty on the brain, start by suggesting chrome. OPI’s Chrome Effects is an amazing system for creating captivating chrome looks with serious holographic shine! The chrome craze has grown tremendously over the last year. OPI Global Ambassador Tom Bachik has painted this popular look on celebrities including Margot Robbie and Jennifer Lopez. Chrome is a great choice for clients looking to have some fearless fun.

On the flipside, not all ladies love the look of classic New Year’s eve glitter and glam. For those seeking a softer take on tradition, look to pastel polish for a muted alternative that still packs a feminine punch! The great thing about glitter is that it doesn’t have to be applied with complete coverage.

Ombre glitter nails are a subtle trend that takes the best of pastel and bling

for a winning combination! Use ombre, fades and subtle shimmers to give your clients a directional festive season look without overpowering their preferences.

Staying attentive to seasonal trends is essential to keep your salon successful this summer! Be mindful to incorporate these key looks in your marketing materials. Think bright and bold content to catch the eye of clients seeking pops of summer bright beauty! As New Years approaches, turn the spotlight to chrome. Offer trial promotions to appeal to first-time clients who might not have known about the versatility of chrome powders.

Whichever trend your clients are seeking, you’ll be prepared to deliver this summer. n Victoria Maybee is a beauty content writer at Le Beauty and managing editor of the company’s blog and social media platforms.

For further details visit: www.Lebeauty.com.au

MADE IN AUSTRALIA naturallook.com.au

ingrown eliminator Concentrated formulations With natural enzyme action to exfoliate skin which helps reduce unsightly bumps and ingrown hairs. Natural Papaya Extract, Tea Tree Oil essential Lemon Myrtle Oil (natural antibacterial) and Aloe Vera reduce the discomfort of ingrown hairs and soothe and calm the skin.

ingrown eliminator concentrated lotion spray 125mL

ingrown eliminator skin cream 75mL & 500mL

Show Stopper Be a standout this party season with makeup created by Curtis Collection guaranteed to make a statement. Victoria’s range offers everything from old Hollywood style glamour featuring bold siren lips and winged liner to the minimal barely there looks with lashings of nude gloss and the perfect brow.

Photography by Daniel Sangermani | Interview by Anita Quade

RED LIP This classic makeup look is all about old Hollywood glamour with a modern twist. Red lips, bronzed skin and runway worthy cheekbones. This is red carpet glam at its best. The first step to achieving this silky smooth base is by applying Skin Refining Face Primer and Radiant Glow Illuminator to the skin, followed by Matte Perfection Mineral Foundation and Airbrush Finish Mineral Concealer. Sculpt and highlight the cheekbones with Baked Bronzer in Island Goddess and Afterglow Highlighting Powder in Sunset. To create the perfect red pout, line the lips with Velvet Lip Liner in Rouge and finish with lipstick in Red Hot on top.

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WINGED LINER A signature Curtis Collection look — this is all about glowing, luminous skin and a gorgeous winged eye. We have achieved this by using the following Curtis Collection key products. For a hydrated, radiant base apply Hydra Primer to the skin followed by one pump of Radiant Glow Illuminator. For a flawless complexion, apply Matte Perfection Mineral Foundation all over and correct and perfect with Airbrush Finish Mineral Concealer. Contour and sculpt using Matte Bronzer in Bronzed Goddess, Mineral Blush in Airess and Afterglow Highlighting Powder in Stardust. The brows are enhanced with Perfect Brow Creme and the winged eye is achieved with our iconic Luxe Liner. Finish this look off with a soft nude lip featuring our best selling Lip Shades Go Nude Lipstick and XOXO 50

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Afterglow Highlighting Powder

MAKEUP MAKEUP

from THE SHOOT...

Victoria Curtis Owner, director Curtis Collection by Victoria shares her beauty inspiration.

Airbrush Finish Mineral Concealer

Radiant Glow Illuminator

Brow Styler

Baked Bronzer Island Goddess

Tell us what inspired you to launch Curtis Collection by Victoria?

“I was always inspired by beauty, even as young girl. Watching my mother apply her makeup, style her hair and leave the house looking impeccable (even to this day) was the beginning of my love affair for all things beauty. As a teenager experiencing issues with my skin, I began to search for the one makeup product that might assist with keeping my skin clear, whilst offering the coverage that I was after. During my time at L’Oreal Australia as a Marketing Graduate when I finished University, I began to spend more time in beauty salons and realised that a makeup product that was available in this environment that worked for your skin rather than against it, might be exactly what the industry needed.”

Our collectioin is focused on… “ A high quality, luxurious product that makes a woman purse proud! By combining these two elements, Curtis Collection was born. Designer cosmetics for the salon and spa industry that are actually good for your skin.”

With so many brands on the market what sets your brand apart?

“Something I have practised in business from day one is focusing solely on myself and my brand rather than be distracted by others. What sets us apart is our personal service. We strive to connect with our customers and our retailers so that we can respond quickly to their needs and also to industry trends. Curtis Collection minerals are designed to fast track your treatment results and allow your skin to look and feel as radiant as ever.”

What do you love most about the beauty industry?

“I love everything about it. Feeling beautiful is empowering! The definition of beauty is different for everyone. To me, true beauty all about confidence – I gain confidence from feeling my best. That means looking after my skin, my body and my mind. We consider common beauty concerns and work on researching and developing products and formulas that offer real solutions.”

Matte Perfection Mineral Foundation

What is your favourite hero product in the collection?

“I do love our Matte Perfection Mineral Foundation—the product that started it all! I just love the velvety smooth finish that it leaves on my complexion! It literally covers everything and looks just like a second skin. Mix this with one pump of our Radiant Glow Illuminator (another one of our hero products!) and the finish is just magic!”

What is your go to look for the party season?

“My go to look is always a bronzed smokey eye with luminous glowing skin. This is without a doubt my signature look! I find that it works well for me given the golden highlights in my hair and my eye colour which is green. Styling your makeup will bring your best features to life.

That is why I created the Makeup Styling Guide which is available on our website. Our guide takes your colour tones and features into consideration and suggests the most complimentary makeup shades for your colour profile.”

Tell us the simplest way for client’s to transform their look on the go?

“The simplest and easiest way to transform your look on the go is to glam up either your eyes or your lips. Sometimes it is as simple as applying a bold lip colour for some serious wow factor!

Smokey eyes are another way to add instant glamour.”

Skin Refining Face Primer

You are launching your own Makeup and Training Academy in 2019 along with retail space in Melbourne what inspired this move?

“Early next year we will be launching the Victoria Curtis Makeup Academy in Melbourne, which will be open to our stockists as well as freelance makeup artists to further their skills in the industry and learn more about our cosmetics brand. This is a passion project that I have been working on over the past year and I could not be more excited to open our doors.”

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STYLE FILE

SHARON FARRELL

Makeup artist turned beauty vlogger Sharon Farrell has just launched The Online Makeup School. The 31-year-old, who was awarded The Makeup Artist Guild Asia Pacific Beauty Vlogger of the Year 2018, catches up with Michelle Ruzzene to talk dewy skin goals, bushy brows and rosy blush.

FAVE MAKEUP PRODUCT: “Right now I use Benefit’s Cha Cha Tint every single day on my cheeks, lips and even my eyes sometimes. It gives my skin life and is so quick and easy.”

CELEBRITY SHE’D LOVE TO MAKE UP: “Madonna, partly for bragging rights, partly for the stories she could tell, and partly because I love her.”

WHERE SHE’LL BE PARTYING: “Probably at a mums ‘n’ bubs music class with my fourmonth-old!”

HER ONLINE MAKEUP COURSE: “I launched The Online Makeup School this month (November).

We’re starting with The Complete Makeup Artistry course for the non-professional beauty lover, but we plan to launch a course geared towards pro artists next year. You can sign up for launch info at www.theonlinemakeupschool.com”

GOOD MAKEUP PHILOSOPHY: “When you think it’s blended, blend a little more but also learn when to put the brush down. Oh, and match your damn foundation properly!”

CELEBRITY BEAUTY CRUSH: “I always love Chrissy Teigen’s makeup - her skin is fabulously plump and juicy and she rocks a sultry bronze eye.”

FAVE INSTAGRAM ACCOUNT: “Right now I get major inspiration from Katie Jane Hughes (@katiejanehughes) she’s an NYC based makeup artist responsible for the Glossier campaigns. She is dewy skin goals.”

FAVE GO-TO PARTY LOOK: “I love a slick of flicked-out liner with a coat of translucent glitter over an otherwise bare lid. It’s a little bit 90’s and harks back to my days playing with Claire’s Accessories makeup.”

MAKEUP ICON: “Kevyn Aucoin, his books are a big reason I got into makeup in the first place. His ability to enhance and flatter a woman’s face with makeup was astounding.”

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SIGNATURE LOOKS: “I’m all about natural skin where you can see some texture and pigment coming through.

Pair that with a bushy brow and rosy blush I’m a fiend for blush - and I’m good to go.”

Experience true

Corneotherapy with a dermaviduals skin treatment... on us!*

Call now to book your appointment

1300 420 223 ee • Derm av y fr elt

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* Location conditions apply. Trade only. © Derma Aesthetics

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Skin friendly, that means NO...

Fragrances • Preservatives • Emulsifiers SLS • Colours • Mineral Oils • Silicones

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TALKING POINT

HI TECH Makeover

Salons are constantly updating their technology to remain ahead of the beauty game. So how do you choose the right device for your business? Industry experts and salons reveal the benefits of their latest investments.

CYNOSURE What is your most popular piece of equipment on the market?

“Non-invasive body contouring is fast becoming one of the most asked for procedures. SculpSure is the world’s first non-invasive laser lipolysis device that is FDA Cleared and TGA listed to treat various areas of the body – such as under the chin, abdomen, back, flanks, inner and outer thighs. SculpSure body treatments are best suited for individuals with a BMI of up to 30 for body contouring and BMI up to 43 to treat fat under the chin area.

SculpSure targets and heats fat cells under the skin without affecting the skin’s surface, raising the temperature to between 42c and 47c to destroy those fat cells. Contact Cooling™ stays on throughout the treatment, which keeps the skin safe and comfortable. Over time, the body naturally eliminates the fat cells with results seen in as little as 6 weeks and optimal results usually seen around 12 weeks. SculpSure has achieved a 93% ‘Worth it’ rating on the world’s leading cosmetic treatment website for consumers – Realself.com.”

What is the drawcard of this particular piece of equipment?

“Clinical trials have shown up to 24% fat reduction for body and up to 23% for under the chin area in 25 minute treatment sessions.

There is no recovery period or downtime with SculpSure, so patients can return to normal activities immediately. Most patients feel a cramping sensation intermittently throughout the

SALON INSIGHTS

“Here at the Dongtian Cosmetic Clinic in Burwood NSW we have had the pleasure of using Cynosure’s SculpSure body contouring laser. We have had a lot of interest and many satisfied clients. We aim to provide a full treatment program which allows our patients to come in and have 2–3 treatments over 4-6 months which allows us to fully be a part of their fat reduction journey. Cynosure constantly provides us with updated and frequent training which allows our team to have

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treatment which is generally well-tolerated.

For best results we suggest a ‘treat to complete’ package option.

This consists of treating multiple areas, with a minimum of two to three treatments every 6-8 weeks”.

What training do you offer salons after the purchase?

When a clinic starts a Sculpsure journey, Cynosure provides the following 360° success plan support: • Marketing support through an easy to use online portal to access all marketing assets • Dedicated SculpSure product specialist who works closely with clinics to support growth of SculpSure • An advanced Clinical Educator to conduct comprehensive didactic and hands-on clinical training and facilitate staff onboarding • Maintains customer clinical relations with ongoing on-site visits and support • 24/7 Service and technical support • Business Account Manager who manages the customer relationship on an ongoing basis.

Cynosure Dennis Cronje, Australian and New Zealand General Manager www.cynosureaustralia.com the best knowledge and hands on approach for our clientele.

Our staff are extremely attentive and are more than happy to spend as much time required to provide our clients with the best treatment strategy for their desired results and body shape.”

Dongtian Cosmetic Clinic Dr Paul Han, Owner www.dongtian.com.au

Welcome to SmartDrivity™ technology The intelligent fusion of 4 technologies to obtain spectacular, long-lasting results effectively and painlessly •

Non-invasive treatments with no side effects

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Demonstrated, lasting and visible results from the first session

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Complete facial and body treatments including lifting, sensitive skin, eye contour, double chin, arms, bust, buttocks, legs and abdomen

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medical skin care

Distributed by Advanced Cosmeceuticals 38 Automotive Drive Wangara WA 6065 T : 08 9409 5433 1800 242 011 NSW VIC QLD WA SA www.advancedcosmeceuticals.com.au

TALKING POINT CLINICAL PRO What is your most popular piece of equipment on the market?

“Trends vary from time to time and according to the latest trend, our HIFU (High Intensity Focused Ultrasound) Doublo Gold is currently one of the most popular pieces of equipment on the market. This is a highly precise medical and aesthetic device that transmits energy in a mechanical waveform to heat and destroy pathogenic tissue rapidly and was initially used to treat prostate cancer or kidney stones. The Advanced Doublo Gold has now been adapted to deliver 25mm. lines of spot coagulation in both directions of the cartridge, heating the three different depths of the skin right down to SMAS layers to over 70 degrees whilst vibrating the cells simultaneously to stimulate collagen production and tissue regeneration.”

What is the drawcard of this particular piece of equipment?

“The Doublo Gold has sold over 3800 systems all over the world and is the fastest machine on the market, able to deliver 300 lines of 25mm. length in 8 minutes, safely and effectively for treatment of laxity, jowl tightening and double chins or body fat reduction with instantly visible results and a more lasting result in 60 to 90 days. The speed, immediate results and comfortable

SALON INSIGHT

“The Doublo Gold is the most effective non-surgical treatment available in the market and one of the most popular at Skinplicity, Australia. As a non-surgical facelift, this new technology has been phenomenally popular with clients.

I would say about half of my client-base are over the age of 50 and have opted for this treatment as a last resort before surgery and it has produced some incredible results, and the other half between the ages of 35 and 50 and simply want to maintain their

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treatments are its main drawcards. But, additionally, we also offer the machine operators the only available Government accredited course which includes High Intensity Focused Ultrasound as a medical aesthetic treatment requiring knowledge of the precise areas to treat and the best way to produce results in all clients.”

What training do you offer salons after the purchase?

“We offer the salon owners who invest in the Doublo Gold the best training for up to three staff, client brochures, marketing information plus our several clinical studies and pull-up poster.

Our tailor-made VIP night generally gets them over 10 to 15 clients to pre-book and pay for treatments allowing them a quick return on investment. Additionally, once the operators have completed their 30 hours of practicals and for a small RTO fee, their training can be upgraded or “RPL-ed” with a Government recognised formal training certificate from CTLI (Clinical Therapies & Laser Institute) – our sister company.”

Clinical Pro Daniel Clifford, Director & Service Manager www.clinicalpro.com.au youthful skin. I also have clients who use the treatment as a “top up” after surgery as the procedure is so precise and non-invasive.

The treatment takes less than an hour, has virtually no downtime and the results can last up to a year. I would definitely recommend it.”

Skinplicity Australia Debbie Taskin, Owner/Cosmetologist www.skinplicityaustralia.com.au

Are you looking to expand your treatment offering in 2019?

Permanent hair reduction Removal of pigmented and vascular lesions Wrinkle reduction Fast

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Proven

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Minimal downtime

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Suitable for all skin types

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Why Syneron Candela? #syneroncandelavalue

Three years warranty on all devices

Factory trained qualified technicians

Flexible finance packages

Includes all servicing and customer support

Full manufacturer clinical certification training

Comprehensive marketing resources

©2018. All rights reserved. This marketing material may include registered trademarks, trade-names and brands in certain jurisdictions of Syneron - Candela group of companies. SYNCAN0082

Cellulite treatment Skin tightening Body contouring

Non-surgical

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No downtime

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Combining the treatment benefits of asap cellulite + skin tightening treatment and VelaShape III. Results achieved after three treatments. These photos have not been re-touched or digitally enhanced.

Grow your practice with Gentle Pro or VelaShape III, from Australia’s largest premium medical aesthetic device company.

Talk to us about how these treatments could benefit your clinic.

Visit www.syneron-candela.com or call 1300 (CANDELA) 226 335.

SCIENCE. RESULTS. TRUST.

TALKING POINT

ADVANCED COSMECEUTICALS What is your most popular piece of equipment on the market?

“Our mesoestetic genesis is a medical aesthetic device and is the first of its kind to incorporate the SmartDrivityTM technology; an intelligent fusion of four technologies to deliver spectacular results that are effective and long-lasting, with no downtime. It offers painless, non-invasive treatments with scientifically proven, visible results from the very first session. Genesis is the most integrated platform to perform any type of cosmetic treatment for an outstanding outcome with treatment protocols that are 100% customisable to achieve the best results for the individual.”

What training do you offer salons after the purchase?

“Training is on-going for both the Advanced Cosmeceuticals team and our clients. Our clinics are fortunate enough to have access to both international trainers as well as our Advanced Cosmeceuticals National Trainer. We hold training workshops with demonstrations and hands-on-training for clinics in each state. Our National Trainer, Dora Erdossy visits Barcelona

SALON INSIGHT

“From a results perspective, mesoestetic genesis delivers. Backed by scientific results, we see the visible results achieved from the very first treatment – glowing, plump skin, that looks younger. We see amazing results from a course of 6 treatments but also instant results for flash treatments prior to special events. Treatments are painless with no downtime. From a practical perspective, we love that the genesis is to easy to transport between multiple clinics. It is lightweight, compact, mobile and so easy to set-up and use, It

CRYOMED What is your most popular piece of equipment on the market?

“Cryomed Aesthetic’s most popular lifting and tightening device is the Ulfit – adopting leading MMFU-HIFU portable face and body skin tightening and contouring MMFU system.

Dermal-therapists and technicians can operate the Ulfit with two ground-breaking technologies in one device: Micro-focused ultrasound for eyes, face, neck, body lifting and tightening and macrofocused circular ultrasound that is effective for body contouring.”

What is the drawcard of this particular piece of equipment?

“This market-leading, gold-standard medical-grade ultrasound skin tightening technology, targets the SMAS tissue layers with specific calibrated technology that offers instant and long-lasting tightening, lifting, tissue regenerating and rejuvenation results.”

SALON INSIGHT

“Ulfit™ HIFU is a non-invasive procedure with excellent skin tightening effects, it is a treatment which can make a substantial improvement in skin laxity. This treatment added a whole new dimension to what we could offer our clients. It is a great return on investment for clinic time, literally no downtime for clients and proven results which makes it easier to promote.

It has also been a great addition to our other facial laser treatments in the clinic as it performs on a much deeper level and also works well with Cryolipolysis as it has MMFU

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regularly for intensive mesoestetic training, which includes the Genesis device so she can pass on new clinical studies, protocols, technology updates and knowledge to our clinic partners.”

What is the drawcard of this particular piece of equipment?

“Genesis is the first of its kind to incorporate SmartDrivityTM technology, making the device multi-factor, multi-level and multi-zone. The combination of four technologies optimises the response to treatment as it generates a biological action in the tissue. Treatment protocols are 100% customable to achieve the best results in the shortest possible time. Genesis is completely versatile with 44 pre-set programs plus a free program. It offers the therapist multiple treatment options in each of the equipment’s pre-set programs to adapt to the patient’s needs and optimise the desired results.”

Advanced Cosmeceuticals Catherine Biedermann, Managing Director www.advancedcosmeceuticals.com.au

provides versatile treatments for both face and body and we see a good return on our investment when clients are rebooking from the instant results they see.”

Refresh Rejuvenate Rosalie Palmer, Director & Cosmetic Registered Nurse www.refreshrejuvenate.com

What training do you offer salons after the purchase?

Cryomed Aesthetics provide unparralled training and support service and after purchase Cryomed provides the below: • Two days of comprehensive clinical training • Operator certification • Complimentary in clinic marketing package • Access to marketing movies • Ongoing technical support • 7 day phone support • 24/7 access to COOLNET VIP Portal Cryomed Josh Locker, Managing Director www.cryomed.com.au body contouring with the second hand piece. The equipment is also compact and can easily be moved from room to room and the build quality is excellent. This technology has enabled us to move to the next level in facial and body rejuvenation, with the extensive training and excellent support that Cryomed offers.”

Millk Simon Barnes, Director www.millk.com.au

IMPLEMENTING QUALITY, PROFITABLE, RESULTS-DRIVEN EQUIPMENT

XLASE

HIFU

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Comprehensive education by authorised Equipment Trainers. Thorough training programs are tailored to operate specialised equipment and support your unique business needs.

Click Here for our Buyer’s Guide

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Click here for our Latest Training Dates

www.medispasolutions.com.au Call medispa solutions for your demonstration and quote on your required equipment needs.

Sydney Head Office +61 (02) 9894 8068

New Zealand +64 9 4768178

MEDISPA SOLUTIONS What is your most popular piece of equipment on the market?

“The Renova Multi-functional Platform featuring CFU (HIFU) is one of the leading innovations by BIOTEC Italia, a global pioneer in Anti-Ageing research and technology. Worldwide, HIFU is trending as the preferred method for non-surgical skin tightening, with the use of High Intensity Focused Ultrasound, to create Thermal Coagulation Points (TCP’s) or tiny controlled thermal injuries in a dotted line, producing a grid formation of TCP’s under the skin. This triggers the healing cascade and results in contraction of tissues as the TCP’s heal. The Renova unique from other HIFU devices, offering zero downtime or post treatment indications and maximum comfort due to the painless in-motion technology known as CFU ®

SALON INSIGHTS “I looked at many other HIFU brands on the market, they all caused the consumer much pain which was a concern to me.

I was introduced to Renova in Motion HIFU at a training conference I attended. I noticed the result with Renova in Motion HIFU was instant and the client experiencing the treatment was not flinching or in pain. I purchased the system three months ago and it is almost paid off and I haven’t even started promoting it properly yet!

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What is the drawcard of this particular piece of equipment?

• Exclusive in-motion HIFU provides painless treatment and visible results • Adjustable HIFU depth does therefore not require time consuming cartridge changes • Ergonomic handpiece makes it easy to manoeuvre and to treat large or small surface areas • Perform full neck and face lift in 60 to 90 minutes, half the time of older HIFU technology!

• Access to 3 additional treatment modalities, namely; CoolTouch Radio Frequency, Meso-Transdermal Delivery, Abralase – Laser Peel (Microdermabrasion & 630nm Diode Laser) • Trade-in options available • Finance options available What training is offered to salons after the purchase?

“Our clients receive comprehensive onsite training, access to online training and support as well as ongoing professional development through our annual training program, which is jam-packed with dedicated whole day training sessions for a range of high-performance skin and body technology affording practitioners the opportunity to view and participate in live demonstrations and in-depth experience with case studies in theory and practice. Our training and equipment installation is delivered by a team of highly qualified international educators and field experts with comprehensive experience in the Medi-Spa and Aesthetic sector.” We also offer the below: Hygiene and Safety • Consultation, Contra-indications and Client Preparation • HIFU Treatment Protocols for a range of lifting techniques • Operation and function of all platform modalities (HIFU, RF, MESO & ABRALASE) • Client Post Care and Follow Up Programs • Operating and maintaining the equipment • How to structure promotions, packages and blended courses of treatments • Profitability plans for equipment • Ongoing Professional Development Medispa solutions Mariza Nuttal, Business Development Manager www.medispasolutions.com.au

I would highly recommend Renova in Motion HIFU to any other salon it has made a huge difference to my business.

The machine delivers results and I also don’t have to replace cartridges on the machine which makes other HIFUS very exorbitant to operate.”

The Verve Lounge Feriel Ali, Owner www.thevervelounge.com.au

What is your most popular piece of equipment on the market?

“Designed, engineered and made in France by EFB Beauté®, our Professional line of TGA Certified IPL solutions include the Anthélia®, Ariane® and Adena® Models. The Adena® is currently our most popular IPL device, with its ease of use, multiple functions and built-in safety features. With over 17 patents in 83 countries, the Adena® offers many unique features, including blonde, grey and red hair removal, pigmentation, rejuvenation, varicosity and rosacea. Utilising the latest technology, operators do not have to purchase handsets, which is another industry first. They simply purchase “flashes” and re-order via the GSM embedded machine for immediate top ups, which saves a lot of time and money.”

What is the drawcard of this particular piece of equipment?

“No other product available has the depth of research and development, the level of patented technology, the ability to effectively treat the removal of dark, red, blonde and grey hair or the use of the latest in GSM communication system. The unique patented absorption filters on the handsets penetrate deeper into the skin, unlike the reflective filters commonly used. Designed

SALON INSIGHTS

“I had been renting a well-known brand of IPL monthly for a couple of years before I decided to buy my own, so I was looking for a point of difference when I discovered the Adena six years ago, which promised to reduce white, blonde and red hair. The Adena achieves fabulous, fast results on dark hair, skin rejuvenation, pigmented patches and capillaries. The white/blonde hair reduction technique has been an interesting journey – Victoria’s Essentials are excellent representatives of Efb beaute, and offer training and support to a level of excellence that I have rarely experienced in 30 years.

TALKING POINT

VICTORIA’S ESSENTIALS, CLINICAL SKIN SOLUTIONS

and manufactured in France with a full warranty, operating these machines is safe and user friendly. A computerised screen allows the operator to enter client details, perform repeat treatments with the memory function, take client notes and view clinic statistics by treatment, client or operator.”

What training is offered to salons after the purchase?

“We offer our clients a competitive rental package with no up-front investment and monthly payments which can be easily recouped with 3 treatments per week. We offer free training for 2 operators upon purchase, which gives them an Operator and Safety Accreditation Certificate once completed. We also supply customised client forms and operator protocols to assist with treatments. We are based in Melbourne where we use the machines daily and can answer most questions immediately.

Our after sales service is available during office hours and we encourage our customers to call if they’re not sure about anything, no matter how small – as safety comes first. If necessary we can visit the salon to assist.”

Victoria’s Essentials Clincal Skin Solutions Victoria Slater, Director www.victoriasessentials.com

A few of my many satisfied clients have seen results including: reduction of a red beard, neck hair and ingrown hairs. We have also seen a reduction of blonde facial hair on many clients and have had success with the strong white hairs on post-menopausal women which has been encouraging.

Masque Beauty Salon Carol Chester, owner www.masquebeautysalon.com.au

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TALKING POINT

SYNERON CANDELA

What is your most popular piece of equipment on the market?

“The Gentle Pro Series Lasers. Recognised as the gold standard for laser hair removal, the Gentle Pro series is also indicated for vascular lesions, pigmented lesions, wrinkles and omychomycosis. With over 20 years of expertise and 20,000 systems installed worldwide, the Gentle Pro Series is well regarded amongst patients and clinicians as the devices provide laser treatments with comfort, efficacy, safety and speed included with the patented DCD technology.”

What is the drawcard of this particular piece of equipment?

“Patient satisfaction and brand recognition drive referrals, recurring treatments and ultimately practice success. Gentle Pro Series lasers enable practices to grow by driving revenue and enabling investment in additional equipment to expand treatment capabilities. Syneron Candela’s leadership position and track record for both itself and its

SALON INSIGHTS

“We are a medical cosmetic clinic specialising in injectable treatments. Initially, I hadn’t considered introducing a device that was primarily for laser hair removal. However, after much research I selected the GentleMax Pro by Syneron Candela for its dual capacity to function as a skin rejuvenation device (pigmentation, vascular, acne and skin tightening) in addition to laser hair removal.

What I quickly discovered was that this one device opened the

AGE DELAY

What is your most popular piece of equipment on the market?

“The ULTRAcel Q+ uses high frequency ultrasound waves to stimulate the skin’s deep dermal tissue to achieve remodelling and production of new collagen fibres. Essentially tightening the same Superficial Muscular Aponeurotic System (SMAS) layer that is manipulated during a surgical facelift without any damage to the surrounding skin tissue. For skin tightening it uses different frequencies to target different depths affecting skin elasticity and the SMAS layer that supports it, along with the structure above it to effectively achieve skin lifting and tightening. With fat melting, heat is produced under the skin to effectively destroy the fat cells and tighten the skin. The damaged cells are naturally flushed away via a natural removal process through the lymphatic system.”

What is the drawcard of this particular piece of equipment?

“Its unique cartridge size enables areas of the face to be treated that no other HIFU (High Intensity Focus Ultrasound) technology can treat. The 2mm cartridge allows for better accessibility to more delicate areas of concern such as the periorbital, perioral and any other contoured area you would normally be unable to reach.

SALON INSIGHT

“At Elite Body Contouring, we specialise in non-invasive face and body treatments. Staying at the forefront of technology in such a dynamic industry is so important to our business. We were the first clinic in Australia to have access to the ULTRAcel Q+ HIFU and have been amazed by the results. HIFU makes it possible to achieve dramatic results for lifting, tightening, reducing the submental “double chin” and contouring the face, neck and jawline. We are able to provide results that are not possible

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customers makes it the ideal business partner in the aesthetic industry.

Clinics can invest with confidence knowing that Syneron Candela will be there to support them after the sale and continue to provide industry leading technologies.”

What training is offered to salons after the purchase?

“Whilst under warranty/service agreement – clinics receive 2 x days initial installation training, followed by on-going free training up to three times a year at one of our National Syneron Candela training facilities in Australia.

Clinicians can also access a clinical advisors from 9-5pm Monday to Friday for any clinical related questions.

Syneron Candela Mike Reid, National Marketing Manager Australia & New Zealand www.syneron-candela.com.au

door to a completely new demographic of patients. In the first year with this device, my business grew by more than 1000%.”

Kelly George Aesthetics Kelly George, Owner www.kellygeorgeaesthetics.com

Another specialised feature of the ULTRAcel Q+ is that it is the fastest among any existing HIFU machines on the market. With an incredible speed of 1.48sec/shot - a full face a neck can be treated in less than 30 minutes, which is at least a third of the standard procedure time for other technologies. This means reducing running costs, generating more profit and less treatment time! ULTRAcel Q+ plus delicately shapes the body by immediate tissue disruption, with the option of 8 cartridges it allows you to treat various areas with more suitable target depths. Focusing on fat management and reduction. It is the most advanced medical technology for nonsurgical fat reduction/ facelift to compliment your clinic.

Combining the latest in innovative technology ULTRAcel Q+ provides a service to clients that provides long term, quick, pain free, instant and natural results with no down time.”

Age Delay Melissa Liberato, owner www.agedelay.com.au

with injectables It has helped our clients achieve dramatic and instant results! Being a progressive treatment, the lifting and deeper tightening effects will continue to show through over the next nine weeks post treatment. www.

Elite Body Contouring Danielle Smith, Founder www.elitebodycontouring.com.au

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YEAR IN REVIEW

THE BOLD

Beautiful AND THE

The 2018 beauty trends were bigger, brighter and bolder than ever before. Anita Quade chats to industry experts about the year’s standout looks and their hit predictions for 2019.

Skin science

“While 2018 has been the year of aggressive treatments and products that tend to force the skin to perform at a rapid speed, 2019 will be the year of less is more.

Women are looking for a gentler, long- term skin health approach.

Lose weight quickly and it goes back on quickly with more. Push the skin too hard to repair itself over and over again and it gets thin and weak, which of course causes premature ageing and other conditions which no one wants. Salons need to focus on treatments that are gentle and kind to the skin so clients will get more from their treatments long term.”

Sue Dann, facialist to the stars and general manager at OmniDerm.

HIT PREDICTION Clients will dial down harsh skin treatments in favour of more simple and gentle procedures that offer long term results without harming the skin.

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YEAR IN REVIEW

All-a-flutter

“Eyelash extensions hasn’t had big trends like other beauty elements or fashion. I think the major trend for 2018 is full and long Kardashian looking lashes.

In 2019 the look for lashes will be light and fluffy and it will be a case of no-one can tell if you have had your lashes done because they are so natural. This look can be achieved by very thin individual lashes or 2D lashes. One of the benefits of having these natural looking lashes is that once they start falling out, it looks less obvious and it suits every day makeup.”

Jini Han – owner Lash Room HIT PREDICTION The new year will see more natural looking lashes make a return to pair with natural day makeup.

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In a Relationship with Afterpay

Sally Liu OMG Yes!

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Jess Peters So happy for you both

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Carly M Best hookup since Meghan and Harry Like . Reply . 2h

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It’s Facebook official. Timely is the first salon software to partner with Afterpay.

Afterpay has revolutionised retail. When people use Afterpay, businesses sell up to 20% more per transaction. We’re excited to be the first salon software to bring Afterpay to the hair and beauty industry. It’s just one of the ways we help salons provide an exceptional client experience.

Get going with Timely before the silly season, talk to us today about how we can make getting started easy. Just say yes and we’ll handle the hard stuff.

AU +61 3 8518 4957 / NZ +64 4 488 7012 gettimely.com/afterpay

Lip Service

“In the Western cosmetic community bigger seems to always be popular, but in 2018 some of the most requested lips at salons have been a classic shape in proportion.

Obviously we can’t talk about lip trends and not mention Kylie Jenner, who many clients have followed on social media and want a similar look. In 2019 I’d expect lips with a nice border, decent height in the upper lip and and a plump and pillowy lower lip, basically a neat, youthful lip! For the Asian community the delicate look of the “flower lip” was a trend in 2018 and will continue through 2019.”

Dr Noami, known as ‘The Dollmaker” founder of The Manseclinic.

HIT PREDICTION Overblown lips will continue to reign for the cosmetic brave but clients will be booking in for the ‘youthful lip look’ next year.

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YEAR IN REVIEW

High Brow

“2018 has seen brows returning to more natural shapes and colours and moving further away from the heavily sculpted and structured “Instagram” brows. The current trend is to keep brows neat and tidy, full and wispy. We avoid over plucking and keep tinting subtle.

Feather Touch Tattooing (or microbadling) is definitely here to stay! It’s the answer to not having to constantly fill in bare brows. Again, a more natural hair stroke effect is desired rather than anything too heavy or blocky. We’ve also seen a rise in the popularity of “Ombre” brows, which is a shading technique. Ombre Brows heal to a soft powdered effect, and go from fairly light to more defined towards the tail end of the brow.”

Kristin Fisher – Director Kristin Fisher Eyebrows HIT PREDICTION Get ready to go natural in 2019 with natural hair stroke effect on brows and a departure from heavy blocking.

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YEAR IN REVIEW

Nailed It

“The biggest nail trends for 2018 for many salons, including ours was the Apres Gel X extension system!

The latest innovation in the extension market offers a soak off gel formula with a tip that can be applied in less than half an hour from start to finish, no filing needed on either the natural nail or to the surface of the finished nail.

I’ve found it great for those looking for a temporary extension, but these can last up to 3 weeks.

For 2019 trends we are going to see lots of carry on from the neon festival shades – lots of yellow a la coachella vibes and jelly tints – which look amazing over a clear extension.”

Chelsea Bagan – Trophy Wife Salon HIT PREDICTION Nails will be all about making a statement in 2019 – clients will be vibing neon festival colours.

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ROUNDTABLE

Kristie Millgate

Sally Cantwell

Gay Wardle

Dermalogica

Endota SON Group

Masters Dermal Academy & Skin Therapy Essentials

Kim Baker

Dr Donna Lee Marcal

Helen Gerasimou

Dermatonics

Heavenly Retreat Skin Correction Beauty Spa

Bohème Skin and Beauty

THE INSPIRED SALON Watch all of the dynamic Industry Roundtable videos online at www.professionalbeauty.com.au/roundtable

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ROUNDTABLE

Industry Roundtable guests prepare for filming.

QUESTION: What is the role of technology in today’s salon, and how are salons using data and software to drive and improve their business?

LEARNING: EMBRACE TECHNOLOGY AND OPTIMISE IT TO ENSURE YOU ARE TAKING ADVANTAGE OF ITS FULL FUNCTIONALITY, MEASURABILITY AND ANALYTICS FOR YOUR SALON’S BENEFIT. Kristie: “At Dermalogica we have introduced a face mapping app which is available on all mobile devices, that collates the face mapping consultation the therapists do. It integrates the whole process in the treatment room, when they’re going through the face mapping analysis, and diagnosing their skin needs, to then linking that back with their point-of-sale system and being able to email that on to the client so they’ve got a soft copy. The therapists can then use that information to reach out to those clients, retarget them and speak to them more often than just in that treatment room.”

Helen: “I started back in the ‘80s. Back then it was all paper-based appointments, and there was no tracking of your clients. Now it’s 2018 and with the software, it’s enabled me to not only track my clients but to see who my VIPs are. It’s allowed me also to see the different trends and the changes in my area. There’s a lot of Guests dined on a range of food from the Arthouse Hotel.

construction around my area, so there’s new blood coming in. It also allows me to have a look where there has been an income change. It allows me to be able to see exactly what is going on in my business.”

UTILISING OUR CLIENT DATABASE IS REALLY IMPORTANT FOR TARGETING SERVICES AND THE TREATMENTS THAT WE DO.

Kim: “Utilising our client database is really important for targeting services and the treatments that we do.

But for me it’s really important in the client follow-up. Looking after and making that connection with our client is so important to keep it at a really personal level. It’s a personal care industry, so I like being able to make contact with them after a treatment via email, SMS, or Facebook Messenger.”

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IT’S IMPORTANT FOR US TO GET AS MUCH INFORMATION INTO THE HANDS OF THE THERAPIST AS QUICKLY AND AS PROFESSIONALLY AS POSSIBLE. Sally: “It’s important for us to get as much information into the hands of the therapist as quickly and as professionally as possible.

It has made a big difference to remove the paper; that’s for sure. It’s cut down on lots of data entry, and it has meant that it’s a seamless process from booking, where we can email the pre-arrival card.

The client can fill that in on their phone. Then when they arrive in spa, the therapist has their tablet. They’re able to view an arrival card. They’re able to do a prescription. They can do their notes.”

Donna: “There’s systems out there that are now becoming a lot simpler for everybody to use. For example, something as simple as finance software, it makes it a lot easier for any business owner to simply manage their finances and then have an accountant overlook it. We do our day-to-day finances a lot easier. Being in touch with your clients, or in our cases with our stockists, there’s systems now that make that communication a lot easier and more trackable. So we know what we’ve communicated to who and who’s engaging in what kind of information that we’re sending.”

Gay: “Technology gives you the ability to keep a strong hold on your stock control and make sure that you keep that up to date. It’s easy to do a weekly analysis. The analytic reports that you can print out to track how the progress of your staff and making sure with KPIs. We’ve been not stepping up, and we can look at that and find areas that they might need more help in, more training, etc. We have iPads and a computer system that all connect and talk to each other, so the girls can take their notes, their photos, and it gets uploaded straight across to the client’s profile. Associating technology with online bookings, gift vouchers and things like that is a great asset to us. And also, marrying out with different social media aspects as well, that you can connect with your staff. With the way people are today, we still make phone calls, but clients like to communicate through emails and texts. People don’t have the time to talk. We can communicate that way with our clients as well, it’s a very, very important asset for any clinic to have.”

Gay, Glenn and Kristie chuckle with another guest.

QUESTION : A well prepared salon services menu has traditionally assisted clients in selecting the right treatment, as well as supporting treatment and retail sales. Is a salon menu becoming less important now that more clients are individually diagnosed with bespoke treatments recommended?

LEARNING: ONE SIZE DOESN’T FIT ALL. A PERSONALISED CONSULTATION IS CRUCIAL, BUT MENUS CAN HELP GUIDE BOTH CLIENT AND THERAPIST. Helen: “Going back to the ‘80s, it was a very basic menu that every salon had in their premises. Now, I still feel that I need to have a menu, because the clients still want a bit of guidance.

What I don’t do anymore is a have a printed copy. One, it’s good for the environment. The other thing is I have created a website that is really easy to use, that shows our clients what we offer. It gives a brief outline of the treatments. From there is where I create a programme that suits that individual person. It’s really, really important they know they’re not just another number. My consults take at least half an hour to 45 minutes.”

Donna: “We give our clinics suggested products for particular skin types, suggested protocols to go with our professional range.

But, we always tell them that these are suggestions, and that it’s very important they consult with each individual client, and these products can be chopped and changed and switched. They’re always free to get in touch with us, if they’re not sure. They still need a menu, for the clinics, for themselves and what they should use for their clients, but also so their clients have a bit of a guide, and then they can found out the final protocol once they come into the clinic.”

Kristie: “You still need to guide your customer, your client on what it is that they could be experiencing from your treatment centre. But we’re passionate about personalisation, because not everyone’s skin is the same, even yourself. It changes as we grow older. It changes in season. It changes depending on what’s happening in our lives, so at every point we need to be personalising that treatment to make sure that we are getting the best for that client at that time they’re coming into our store. That is what keeps us relevant, keeps the treatments and keeps the salon still operating and in business today - that personal touch and that personalisation that we have. There is a place for the service menu, but just a very branded, guided position to lead them into what to expect when they come into the treatment room.”

Gay: “With the clinic situation, times have changed, where we are working on programmes. When we give someone a menu that has different treatments on it, it’s giving the client a choice of what they think they should choose for their skin. A menu should outline what you do. It’s really important that we are working with programmes, and we’re giving direction where the client is not giving us direction.

If we’re treating someone’s skin, and we want to give them a result, we have to take ownership of that. We’ve got to plan what needs to be happening with that skin at different times throughout a programme.”

Gay Wardle and Kim Baker.

Sally: “A menu is still important, whether it’s electronic or written.

It’s a silent salesperson. We have signature treatments. It’s great to call those out. Also, in our business, we place a lot of emphasis on understanding the profitability of that menu. Some services are quite surprising. They’re not commercially viable to do, so there is something about looking at that as a piece of commercial information. You have to think about the cost of professional product, the labour costs involved, etc. Highly profitable treatments should be on your busiest days, your busiest nights. It is really good to interrogate the menu and understand exactly how it all fits together, and it can change. Your client base can change, and they may no longer be such a demand for certain treatments, for example waxing. But nothing can beat the ability of your team, whether it’s on reception, or it’s a consultation, for them to bring that menu to life.”

Kim: “We have a paper menu, which is a gateway for new clients coming into the clinic. They can come in and know that that’s a customised treatment, but it is a level-one treatment that they can have done. I review our menu every six months, and a lot gets updated on our website, not necessarily the paper menu. And then we will do seasonal treatments on top of that. I find that having a comprehensive menu helps the staff as well, because they usually come in at that level-one treatment as a new client. Existing clients, they don’t tend to pick up a menu. They have the trust in their therapist. You’re now their skin clinic that they love and are loyal to you, so I feel like it’s a gateway into advanced services. Clients love transparency. They like being able to look at a menu and know what things cost. It takes that mystery out of it, and they can take that first step into a new business, because they have that on paper.”

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ROUNDTABLE

QUESTION: If a salon’s staff are recognised as the face and personality of the business, what extra measures can an owner implement to support their team, Discuss the merits and challenges of implementing and employee wellness programme that focuses on therapists’ physical and mental well-being.

LEARNING: YOUR STAFF ARE YOUR BEST ASSET. REGULAR COMMUNICATION, TAILORED TRAINING AND INCENTIVES WILL HELP KEEP THEM HAPPY AND LOYAL EMPLOYEES.

Kristie: “It’s so important these days to make staff accountable.

They want to be a part of the business. They’ve chosen to come and work for you in your salon, so how do we help them on their journey?

How do we show them their career progression? At Dermalogica we introduced the expert programme for therapists. It’s for those that want to be therapists, but also want to feel like they’re gaining. They want to feel like they’re progressing, but not everybody is meant Kim Baker and Sally Cantwell.

Kim: “Over the years I’ve found that a stock standard wellness programme for the team doesn’t work. Everybody is different.

All of our therapists, they have different needs and different values in their lives. My employees work really hard, and I see my job is to look after them, and their job is to then look after the clients. For me it’s about making a one-on-one connection with each therapist, making sure they’re happy and healthy in their working day, tweaking their roster if it needs to happen, giving time off where it needs to happen. A team social every now and then works wonders to bring the team together.”

Sally: “We spend a lot of time making sure that we listen to our therapists. We can’t say yes to everything, but flexibility is important. It makes such a difference, because everybody’s needs are different. I always to be a manager or a encourage staff to come and talk business owner. Part of earlier rather than later. Don’t let the expert programme is it build up. If we can make it work, giving them the different we will make it work. Over the levels of education to last couple of years, we’ve had a enable them to up-skill complimentary staff treatment and reap rewards.” every month. It was interesting, because it took a little bit of time Helen: “The one Our skincare experts (back from left) Kim, Sally, Gay and Donna, to get going. But now it’s lovely question I always used (front) Helen, Glenn and Kristie. when you look at an appointment to ask the girls was: book, and you see so-and-so is ‘What’s working, what’s coming in. It’s nice for staff to visit other locations.” not working, and what’s missing? How can we still service our clients but also service you as well, look after yourself?’ There’ve been Gay: “When you employ someone, it’s very expensive. There’s a lot moments where I might cook up a storm and take it in for the girls, of time and money put into training them. You want to keep them and we would mark out a little bit of time in the day where we could for a long time. It’s really important they understand the culture of all have lunch together. It’s very unheard of in our industry to be able the business, that they fit in with it, that they understand what their to have a moment where you can just sit and eat, without having leader is expecting from them. You can’t say one thing and expect to hoover it down as you’re running out the door. It’s little things another thing from somebody. It’s making sure that everybody is on like that.” the bus, and everybody knows exactly where they need to go. It’s important to identify different skill sets within your staff members Donna: “It’s about making sure that all of the employees at a - there’ll be certain skills they’re passionate about or love to do, and particular clinic are comfortable with our products. We make sure you must embrace that, give them further education on it. When that, as a new clinic comes on, everybody in the clinic gets trained on people are happy, they’ll stay with you. If they’re disgruntled, or our products and all the ingredients that are in there. They have us at they’re feeling bored, they move on. We need to treat our staff with their disposal as well. If they have a particular client in question, and respect, because they’re the people that’ll bring the customers in the they’re not quite sure, they’re free to get in touch with us. It’s about door. Customers don’t come if you don’t have good staff, so we have that communication and making sure that everybody that’s using our good staff that we treat well. Your staff are your biggest asset.” products is comfortable with it.”

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ROUNDTABLE

QUESTION: In the current age of social media and the immediacy with which misinformation can be spread via the internet, how important is it for brands to offer their salon counterparts accurate and detailed, research-based evidence on product ingredients and their capabilities?

LEARNING: YOU MUST BE AUTHENTIC TO YOUR BRAND AND YOUR BUSINESS. YOU MUST BE ABLE TO DELIVER ON YOUR PROMISES. Gay: “Social media has exploded, but being a little bit older, I’ve had to really educate myself on how to keep up with this, especially the advertising and the marketing and what people are expecting from social media. That’s how you get your clients in the door. But one thing that really concerns me with social media is when people post images and they’re expecting to get some answers back on how they’re going to treat that skin. Someone might have acne, and they post a photo up on social media, asking for advice on how to treat this. Then you get this whole train of people coming in and giving advice. That’s so wrong for so many reasons.

How can we look at an image, without any prior knowledge of the history of that client and do a diagnosis? And if there is a compromising outcome, then who’s to blame? What about taking a photograph of someone and putting it up without getting consent? How often does that happen? I’m sure a good percentage of those photos that are put up on social media, there’s no consent forms behind it. I’m sure as heck you wouldn’t find a doctor putting up a photo and going, ‘Please help me. How do I treat this disease, or how do I treat this?’ It’s totally unregulated, and it’s totally wrong.”

Kristie: “It’s important to be authentic to your brand. You have to be authentic to your business. You have to make sure whatever claims you’re putting out there, that you’re going to be able to follow through and deliver on that. With social media, particularly things like before and afters, you have to make sure that it is authentic, and it is real.”

Helen: “I have experienced clients coming in saying they’re using the latest and greatest. So as a therapist, I think ‘Why are you here if it’s worked that well?’ It’s not until I actually get into the ingredients and have a look at what they’re using to be able to say to the client, ‘Well, are you aware you’re using this and this, and this is where they’re derived from?’ So by empowering and educating myself and the staff on active ingredients and the brand that I’m using enables me to be able to go back to that client and say, ‘Okay, in comparison,

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these are the ingredients that I’m using on your skin which will then instigate this change in your skin, to which is what you’re looking for. Is that correct?’ That way I get to educate the clientele on what they’re using and what they could be using. But social media, everybody wants the latest, the greatest. They want it now. They want results now, and they want it within the millisecond, and it’s not going to happen.”

Donna: “We talk about the ingredients, what their scientifically backed or traditional medicine properties are. And then when we go in with our clinics and train them, we give them the list of ingredients and what every single ingredient does. We have the scientific papers to go behind them, and if they want that information, we Gay, Glenn and Kristie take a break. can lead them exactly to where all those papers are. Social media is a real black hole. You have to be careful about what you post, that it doesn’t trigger that kind of thread where people are throwing in all this information, because that’s very, very dangerous.”

Sally: “If social media creates conversation, yes, that’s good. But nothing replaces our duty of care as service providers. We have professional products and retail products in our spas, and we absolutely do need to understand about contraindications. If you’re dealing with a new product or releasing a new product, what are the clinicals? Are there any clinicals? What are the ingredients? What percentage of ingredients? What’s the delivery system inside those ingredients? There are a number of considerations, but it all comes down to the integrity of the supplier you’re dealing with.”

Kim: “The strongest images to the consumer are the before and after photos. They see a skin that looks like theirs, and then they see an end result, but they don’t quite understand the hard work that’s gone in to getting that result. Sometimes they’re blindsided by the Instagram influencers promoting a wonder product. Especially for our younger generations, they’re buying into $15 miracle products and wondering why they’re not getting that before and after. From a clinic owner’s perspective and from a skin therapist’s perspective, it’s about educating the clients.”

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Masters Dermal Academy

ROUNDTABLE

QUESTION: Should professional product makers decide which side of the professional the consumer fence to play on?

Discuss the value of being an exclusive professional partner and how private label and building a salon’s own brand is now a viable alternative.

LEARNING: YOUR BRAND IS YOUR BEST ASSET. TAKE CARE OF IT WISELY AND CHOOSE SUPPLIERS WHO SHARE SIMILAR VALUES. Donna: “We’ve just switched to being on the professional side, so we are now a clinic- exclusive brand. All of our clients appreciate this. There certainly is a market for having an Australian natural brand that is exclusive to the clinics. We feel, and a lot of our clinics feel, that they play a very big part, especially when you’re looking for a particular result in your skin. It’s very easy for someone to self-diagnose at home, especially with the availability of the internet, and that’s okay to a certain degree. But even if you know certain ingredients are okay for you, your skin is constantly changing.

Your whole entire lifestyle will affect how certain products Our industry experts enjoy a integrate with your skin. It is well-earned glass of wine. very important that we give the clinics a tool they can use, that’s exclusive to them, so they can look at your skin, your situation and diagnose which products and the ingredients in those products and culmination of which are good for you. We also do private label, because there’s some clinics that will brand things as their own. If there’s a particular product that they’re missing, that we can be quite good at, we’re happy to private label certain things for clinics.”

years, Jane Wurwand (founder of Dermalogica), her vision from the very beginning was to uplift the professionalism of the industry.

I was a part of the industry a long time ago as well, and it was very much back then about pampering, luxury, fragranced ingredients and product ranges. She took a strong stance back then, and it was like standing out in the crowd and making sure that she educated

Dermalogica’s Kristie and Endota’s Sally.

Kristie: “With Dermalogica being in Australia for 23 years, and being around for nearly 30

the therapists and helped them to understand what they needed to focus on and what they needed to use in their treatments to ensure that they were getting the best results for the skin and for the skin health. We’ve followed the therapists wherever she or he may go.

We haven’t marked it out. We’ve opened it up and said, ‘Well, you’re a true skin therapist to our brand, and we’ll make sure that we follow you and support you in your journey, no matter how they choose that journey to be’. That it is important, because our skin therapists are the ones that are prescribing the brand. They’re the ones that understand the ingredient technology, and we obviously spend a lot of time educating those therapists. So we need to make sure that we are supporting them in all areas and not limiting them to where they can work with our brand.”

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Lunch included an assortment of Mediterranean-inspired starters.

Gaye: “When we’re looking at a brand, you’ve got to look at what is your brand.

What is your clinic brand? I’ve chosen to work with a brand in my clinic, where it’s the only brand that we have in that clinic. And one of the reasons I’ve chose to work with it is they don’t have online. If we’re going down the pathway of treating skins, anyone that can buy online is self-diagnosing. It’s like walking through a department store and just choosing, looking at a product and thinking ‘That’s for my skin, because it says ageing or dry or whatever’. So they’re Kim and Sally compare notes.

producing product that works. A lot of private label companies out there are providing really beautiful formulations, but they’re not strong enough to do anything. You need to do your own testing, but it all comes down to you. You don’t have the backup of a big product company to do the marketing for you and to provide the before and afters and a big network of other salons or clinics that you can lean on, if you need help. Once you go down that private label route, it’s you.”

choosing their own products. What we need to be really careful of is that, in a clinic situation, that the brand is our own brand. A company can supply you with a great product, but you never know what’s going to happen with that company down the track. Build your own brand. Use your marketing tools and things that the companies provide for you. But everything should be about your name. Your poster should be your name. You build a colour, a coordinated colour pallet, and you build a brand name on that. You have what you stand for.”

Sally: “If you were a potential business owner, you would want to think you always have to feel that you identify really strongly with the brand. It’s fundamental. It is possible in a clinic or a salon environment to have more than one brand, because you have a diverse customer base, and there are different needs at different stages of your business. It’s really important for me personally as a business owner, not only that I identify with my brand but any other brands that I work with, that they have great integrity. I invest a lot of time and effort into that, because I it makes my business better and stronger. My therapists are my brand and product ambassadors.”

Kim: “Private labelling has a massive benefit for well-established clinics and salons. Nobody knows your client base and their needs better than you do as a salon owner. There’s so many different facets to look at, if you were to travel down the private label direction. You need to make sure that your formulator is up to scratch, that they’re

Helen: “There was a time where I became very brand loyal. The brand had stated they were salon exclusive, and then they went online. Then I came across clients that were coming to me for my expertise and knowledge, getting the in-depth consultations, and then they would be able to hop online and purchase the products at a fraction of the price that I was able to do it. So they didn’t necessarily want to come back for the services, or what they would do is they would just stick to the one particular formula and then get really upset with me, because they were saying ‘Well now it’s not working on my skin’. Of course it isn’t. Times change. The seasons change. Your health changes. It took that power out of my hands and placed it into theirs. I was really clear to only work with a company that doesn’t have online sales, purely for that reason.”

Helen and Donna enjoy a post-event catch up.

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ROUNDTABLE

QUESTION: Many cosmetic manufacturers are focusing on environmental impacts, however, few are looking at their social impacts. Some big brands have set up foundations or have offered charitable donations. How can brands go further to create social value in their communities, which in turn drives brand loyalty?

LEARNING: YOU REAP WHAT YOU SOW. GIVING BACK CAN START RANGE FROM HELPING AN INDIVIDUAL TO MAKING LARGE DONATIONS. Sally: “If you have a big brand that has a lot of doors across the country or a state, it’s possible for a brand to get behind a single cause and for that to be very effective in terms of the right and the good. That does improve your social standing within the community. That’s important, because a bigger brand can do a lot on a certain level. On a local level, it’s really important that you start small and that you do something that resonates with you. It doesn’t have to affect the bottom line at all. I don’t think anybody has to necessarily know about it. Many of us are in the situation where we’re often asked to donate to local fundraising causes, and I that definitely has a place. I often see it as doing the right thing for a local school, and it can mean that you do get a client. I do see that as more transactional. If there’s something out there that you want to

Guests enjoy lunch after filming .

support, it can come in a number of ways. I have a good relationship with a therapist, and she supports women refugees. I have spas. I have a lot of towels. I have a lot of bathrobes. I have a lot of product.

So we can do certain things there, but it’s done under the radar.

It’s all about personal relationships.”

Kim: “We’ve always supported lots of local charities. Our clients are mums, and they always have events on that they need vouchers for. But Boheme supports the Townsville Hospital Foundation very regularly, and for me I feel like it’s a really great thing to back, because it’s very local to our region. It supports 20 medical locations around North Queensland, and knowing that we’re helping to provide things that make the patients more comfortable. The funding goes towards iPads for the kids’ ward or making over the kids’ playground or refitting the whole of the birthing suite. So being able to help, even if it’s a little bit along the way, it’s a really great thing for us to do locally, because it affects our clients on a daily basis.”

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A smoking tiger provided an eclectic backdrop.

locally, and we like to make sure we’re working with the young people. We also contribute to the schools locally to help, something as simple as donating a pack that they can use to fundraise and make money, or collaborating with one of our local clinics for a treatment.

Something small can mean a big difference in the capacity that we can provide.”

Helen: “Apart from giving to the greater community, what about the person who comes into your clinic? Even at times they walk in – it could be the flustered mum who’s absolutely exhausted. If you’re in contact with that person, and you see that, even just to soak their feet for a moment and say, ‘You know what? I’ve got a little bit of extra time today. I’m going to give you this as my gift to you. I just want you to feel okay.’ It’s also working with other businesses as a collaborative to be able to give.”

Kristie: “It’s something we’re very passionate about at Dermalogica.

We started a while ago with the FITE (Financial Independence Through Entrepreneurship) programme, which was to not just give a donation and move on, but to look at ways to empower women.

We are in an industry that is predominately women, but how can we give these women a hand up? There are so many cases, whether it be domestic violence issues, or things like that, where women feel they’ve lost their power. So how can we lift them up? How can we empower them? FITE was a global initiative which was about empowering women, things like getting them micro loans to help them support a business. Here in Australia we took it to a more local level and we partnered with the Sydney Women’s Foundation.

We’ve been working very closely with them over the past three

years, and we’ve been sponsoring some students to bring them through the industry, helping them get their beauty therapy diploma. It’s giving them the empowerment of having choice by having a career now and having the opportunity to work within Australia as well.”

Smiles all round for the filming crew from Roundabout and team from Professional Beauty.

Gay: “What you put out is what you get back. That’s what it’s all about, and we are asked to donate, which we do to local schools and sporting clubs. I have two charity events that I’m commited to. One is for spina bifida. In October, we take $2 from everyone that comes in. We don’t take it from what they pay us. We donate $2 into a container. At the end of the month, we donate the money that we have collected to spina bifida charities. The other is the Look Good, Feel Better workshops.

We teach women that have lost their eyebrows, their eyelashes, how to best do their makeup or apply false lashes so they feel good about themselves when they go out. It’s so overwhelming when you see the gratitude from these people that are actually suffering. Being involved with things like the chamber of commerce in your local area, being on local committees, is really important to a small business. People get to know you; you become involved in the community. So you’re expecting the community to support you; you have to support the community.”

E. info@dermatonics.com.au P. 0430 582 508 www.dermatonics.com.au

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BUSINESS

The secret of

BUSINESS SUCCESS

With so much competition how can your salon stay ahead of the game and continue to thrive? Otto Mitter reveals how to negotiate the highs and lows of being an entrepreneur SETTING YOUR BUSINESS up for success is the goal we all strive for and there’s no crystal ball that’s going to let you see the future. The journey of business is a lot like the journey of life and along the way we are bound to make some decisions that aren’t always the best ones to make.

Often though when we make these wrong moves it teaches us quite fast to learn from this and make better decisions moving forward.

I really want to drive home the message that “Don’t beat yourself up over this” I myself have made plenty of wrong decisions over the years in building my own company. I started in a garage under my parent’s house and now we have three factories and supply to over 40 countries around the world. Over the years I’ve helped many distributors and salons build their businesses by sharing my knowledge and experience along the way. Here are my tips.

To sleep or not to sleep?

This one is super important, I don’t know how many times I’ve laid there awake at night stressing about an issue of where I’m falling down. Firstly, sleep is a really important factor in having a healthy clean and fresh mind, if you start falling behind here then your problems are going to get worse and enhance themselves further but if you’re there in bed stressing and tossing and turning, then you may as well get up and write down what it is you need to do to rectify it. Throw on those cosy slippers, boil the kettle and get cracking on the email it is you need to send and get all those worries you have in your mind out and into the send pile and ready for action. If you’re wasting your precious sleeping time worrying about what steps you’re going to take or planning the things you’re going to say to your team, then just get up and type them out and be done with it or at least attempt it. It really does help clear the mind so your body can stop producing adrenaline and cortisol

Acknowledge, learn and move on Who likes being wrong? Anyone? Not me!

However it’s one of the fundamental ways of learning and we really do learn our biggest lessons from failing and usually when it happens we learn

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really fast! The consequences of failing can be huge, losing our jobs, losing our clients and the thought of this happening really is very scary, so it really does make you learn quick smart. The important thing to remember here is, we aren’t all perfect and chances are you’re going to make a mistake somewhere along the way. It’s how we deal with it that make us who we are and how we can really learn and improve on our systems. Acknowledging the issue is always important, in certain cases it can be seen as quite rude to act like you don’t sincerely care about making things right. Acknowledge and be sincere and the let your client, team member, boss or whoever it is know you care and that you’re going to make things right. This is really important because it can really affect your personal and business relationships.

Nothing worthwhile comes easy Over the years I’ve worked with many people and along that journey some of these people had the attitude that things were just going to fall into their lap and that they really didn’t need to go outside the boundaries of just “cruising along” and that the journey of life and things would just work out. Well sure, some people might be really lucky and win the lotto or an angel arrives on their doorstep with the key to the universe, but mostly if you want to be successful then you need to start giving more than taking and working really hard. Well you just have to keep pushing on and it really is the wheel of life and how we learn our greatest lessons.

Ignore the haters The world of social media has really elevated this issue to a new level. I personally have had plenty of people along the way put my brand or myself down and some days it just really gets you down. Always remember though, that as your business grows this is going to increase the chances of people that will say you’re not doing things the right way. There is no perfect business on the planet, there is always something along the way that falls down. Remain professional, don’t lose your cool and try to resolve it in the best possible way to keep your reputation and sanity intact.

Don’t hold back On the journey of business there’s a very good chance you’re going to have to make some tough decisions and these will have some level of “risk of failure” involved. This one is a big hurdle to jump and facing your fears can be tough, but when you hold yourself back and don’t go for the goal because your scared of failure, then you could be missing out on having a major win for your business. follow your heart and your gut and it can turn out to be one of the best decisions you have ever made. n Managing Director of Ex-Import – Otto Mitter founder and producer of globally recognised brands such as Elleebana and Belmacil distributed to over 40 countries around the world. Otto is the 2017 ABIA’s Educator of the year, 2018 NALA Educator of the Year and is a regular guest speaker.

WAXING

Waxing

Products new to the world of hair removal

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Embryolisse Cicalisse Scotty’s Make-Up & Beauty 02 9518 9000 Pinkini Moisturising Lotion with tazman berry and chamomile Lycon Cosmetics 07 3004 6200

Caronlab Aloe Vera Hydrating Gel Caronlab 1800 245 412

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Jax Wax Alpine Bluebell Beaded Hot/ Hard Wax - Jax Wax Australia 03 5943 2422

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Now more than ever, it is important to give your clients a reason to return to your salon by ensuring you give them the best treatment with the best products available.

With strip waxing being a core treatment for any beauty salon and with so many options on the market, features and benefits often become muddled in the sales pitch.

Jax Wax’s range of Strip Wax’s are free of any harmful chemicals, vegan and cruelty free and made in Australia.

Best of all, your clients will appreciate the difference.

For more information call 03 5943 2422 or visit www.jaxwaxaustralia.com

WAXING

The bare essentials on

STRIP WAX

With so many waxes on the market – how do you choose the right one for your salon.

Rosie Hapgood shares her tips on making the best choice.

NEW BEAUTY SALONS are opening at an unprecedented rate and the competition for clients is intense. Customers are now looking for socially responsible products that not only benefit themselves but the environment and the community. Questions such as; “Are your products vegan friendly?” and “Is the company you deal with socially aware?” are being asked by discerning clients. Now more than ever, it is important to give your clients a reason to return to your salon by ensuring you give them the best treatment with the best products available.

With strip waxing being a core treatment for any beauty salon and with so many options on the market, features and benefits often become muddled in the sales pitch. Many salons are not taking the time to trial waxes before introducing them to their clients. Here are some points to consider when choosing the right strip wax for you and your clients.

Appearance and fragrance of the wax is just as important and the performance of the wax. Look for a wax which has a pleasant and appealing aroma as this is a scent that will fill your treatment rooms. Strip waxes have come a long way and no longer have an overpowering chemical odour. Just as the scent is important so too is the colour of the wax. You are now able to get a range of strip wax colours that are as colourful as a rainbow. Look for a colour and fragrance that suits you and your salon.

Sticky residue being left on the skin after strip waxing is a problem for many salons. Even after you have applied and removed the strip the skin still feels sticky as though the wax still remains. Not only does this problem cause irritation to your client, it ultimately ends up sticking to the bed cover and creates extra cleaning for you. Although there are techniques to help avoid this problem, if the wax isn’t formulated correctly it will continually happen costing you time and money.

When you apply your strip wax is it going on thinly? Strip wax when heated to the correct temperature should apply thinly and not drag along the skin whether you’re using a cartridge or spatula.

When strip wax is applied thickly the cost per treatment increases as does the cost of the extra disposables needed to remove the wax.

If the wax drags when being applied along the skin it adds to the discomfort of your client and increases the chance of them not returning to your salon.

Heating strip wax is part of the preparation process when waxing. Is your current wax easily heated and can it fit effortlessly into your wax pot? Make sure you read the instructions prior to heating the strip wax as every wax is different and some waxes don’t need to be heated to such a high temperature, these wax types will greatly reduce the likelihood of burning your client.

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One of the most important features of any strip wax is; does it remove the hairs from the roots (including the fine ones)? As hair grows in 4 stages; Anagen, Catagen, Telogen and Exogen, it is impossible to remove all the hairs from the root. Look for a strip waxes that effectively removes the short and long hairs from the follicle without snapping the hair shaft. This will ensure that your client has a much better result from their waxing.

As waxing is a method of temporary hair removal and under the Public Health Regulation 2012 is defined as a ‘skin penetration procedure’, it is vitally important that the ingredients used in the wax are of the highest quality. Ingredients such as titanium dioxide and some essential oils can help protect the skin, reduce redness and allow for easy application. Lavender Essential Oil, for example is known for its anti-inflammatory, antifungal, antiseptic, antibacterial and antimicrobial properties so when added to strip waxes it is beneficial to your client’s results.

Clients are now making informed choices on where they go for waxing treatment depending on what wax they use. Take the time and look for a wax that is made in Australia and the company has a social conscience. Some companies are now manufacturing waxes that are vegan, cruelty free, paraben free and palm oil free. There are also wax manufacturers that are giving back to the community through empowering women by educating and supporting them. All these aspects are what your clients want to know so take the time to do your research and advertise these features to them.

Salon owners who have recognised the marketability of waxing services are reaping the rewards by taking the time to research and test the waxing products they are using, similarly to the way they test skincare. Take the time to trial any new strip wax and don’t be afraid to try another brand, there are a lot of advancements in waxing and you may be missing out on something new in the market. Many wax companies provide samples of their strip wax, don’t be afraid to call them and ask.

With a little thought and time, it is very easy to turn a standard wax service into a specialised ‘treatment’. Every wax ‘treatment’ should include the application of a quality pre-wax product, the use of a superior-grade wax, and finish with a soothing application of premium post waxing lotion or oil massaged gently into the treated area. n Rosie Hopgood has been the Marketing and Sales Manager at Jax Wax Australia since January 2015.

She responsible for all aspects of marketing and sales including social media. For details contact: www.jaxwaxaustralia.com

2019 COSMOPROF BOLOGNA, ITALY – FAIR DISTRICT

14 – 17 MARCH

15 – 18 MARCH

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai

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Milan, Italy T +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

In partnership with

INDUSTRY INSIDER

Milestone

MOMENTS Founder of Margifox Distributors Margi Fox reveals how she started from humble business beginnings in her home to celebrating 15 years in the beauty business. By Anita Quade.

Tell us how you got involved in the beauty industry?

“It was all quite unexpected. I had just immigrated from South Africa (where Environ’s head office is located) when a friend of mine suggested I consider distributing Environ Skin Care in Australia as it wasn’t available here yet. We started off buying for personal use and word quickly spread about this amazing skin care range that actually worked. It wasn’t long before local clinics asked to start stocking the Environ range and Margifox Distributors was born.

We had been distributing Environ Skin Care in Queensland and Victoria for a number of years when we were presented with the opportunity to distribute jane iredale Australia wide – a pioneering mineral makeup range that would work harmoniously with Environ.”

What is it you love about it?

“I love that it’s filled with so much opportunity and potential – it is always growing and changing and attracts many like-minded colleagues and industry peers. There is a great spirit and sense of community that I’m lucky to be part of – plus it’s great fun!”

How did you set up Margifox Distributors?

“The business started from very humble beginnings in my spare room over 15 years ago. Shortly after that I purchased commercial office space (a Queenslander style house) around the corner from where I lived and started out on the bottom floor, renting out the top floor to a local interior designer. Within two years we had taken over the entire building! We moved the business into a more practical office space that we had renovated in the industrial area of Noosa. We have now been in our head office for the past 10 years with a team of more than 20 and opened our Melbourne Training Centre and Office in 2017.”

Tell us how you chose your brands jane iredale and Environ when there are so many products on the market?

“They chose me in a way! When I was introduced to Environ very early on I was so impressed and highly respected the dedication, research and results produced by Dr. Des Fernandes, the founder of Environ. I was fascinated by his view on skin and vitamin A as he was the first person in the world to introduce effective doses of vitamin A into a skin care product. The ethos

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of Environ aligned with my own personal values and it was important for me to have a brand that I could confidently stand behind, which also delivered on its promises and helped transform the lives of others.

The beauty industry is filled with new launches – how does jane iredale stand out?

“In the makeup category, there is an enormous amount of white noise and clutter to cut through. jane iredale’s mineral makeup felt like a natural fit as it is a true extension of skin care and complemented Environ’s Skin Care products and philosophy perfectly. Jane often says, ‘the most beautiful cosmetic you can wear is a healthy skin’ and our aim with jane iredale is to enhance a woman’s beauty while still nourishing and protecting her skin.”

You are celebrating your 15th anniversary with jane iredale and took out the top honour of winning the 2017 Distributor of the Year award - tell us about that?

“The last 15 years have been a great privilege to work alongside a brand that I truly believe in and actively advocate. I feel a great sense of achievement being awarded this accolade, it is a real honour. It takes a committed, focused and passionate team to achieve growth year on year and these awards are a great token to acknowledge the hours of work behind the scenes that go into distributing the brand. It means so much to know that all our efforts are noticed and the work we do in Australia is of such a high standard. There are over 64 countries competing for this award.”

How important is education as the cornerstone of your business?

“It’s imperative to have education at the forefront of our efforts as we know that knowledge is power in the hands of therapists. We have always offered ongoing professional education for stockists, which include a series of hands-on, practical workshops to accelerate success in-clinic as well as solution-focused in-clinic education. Last year we relocated and renovated a beautiful training centre in Melbourne to cater for our Victorian stockists and provide the best in education.”

How do you ensure you constantly update your clients on the latest launches?

“We are in touch with our clients frequently. We distribute printed and digital magazine style newsletters every quarter that contain everything our stockists need to know about the

IT’S IMPERATIVE TO HAVE EDUCATION AT THE FOREFRONT OF OUR EFFORTS AS WE KNOW THAT KNOWLEDGE IS POWER IN THE HANDS OF THERAPISTS.

For beautiful skin at every age

latest products, promotions and updates. We also have a strong sales force that further delivers this information and demonstrates the latest products, whilst providing education.

We also communicate news via our distributor Facebook and Instagram pages as well as our online business hub.”

What is the most rewarding part of running your own company?

“It has been really rewarding to have experienced all stages of the business as we have grown over the years; starting out working from my home study to now running a medium sized business that continues to grow organically with offices in both Noosa and Melbourne. It’s rewarding to work alongside incredibly passionate industry professionals, see mind blowing consumer results that are truly life changing and being a part of all the successes my team share on a regular basis. I also have the flexibility to travel, spend time with international distributors that share the same business model and continuously look for ways to improve business and the direction we are moving.”

Do you plan to take on any other brands as a distributor?

“I’ll never say never. But at the moment I am focused and proud of the two brands we currently advocate.”

What are your business plans for 2019?

“We have found that many salon owners struggle with having enough time in the day to do everything they want to, and they also acknowledge that education is the ultimate key to success. So, with this in mind we have big plans for our education and business support program within the next 12 months that will provide salons and therapists with support and resources for education, marketing and social media.”

Since 1949 Doctor Eckstein BioKosmetik® has been creating highly skincompatible products for all skin types by combining pharmaceutical expertise with the best nature has to offer.

On a personal note – what does beauty mean to you?

“For me, it’s about being comfortable in your own skin, being confident with who you are. Beauty comes in so many facets, and I am so blessed to not only live in such a beautiful town, Noosa Heads on the Sunshine Coast, but to also work with products that work in harmony with the skin and truly do reveal the wearers’ most beautiful skin.”

What is your can’t live without beauty product?

“To narrow it down I cannot live without my Environ Youth EssentiA Vita-Peptide Intensive Serum 4 Plus and Defence Crème Plus as they deliver very high doses of vitamins A, C and E as well as anti-ageing peptides. However, I’m also currently obsessing over jane iredale’s new line of Triple Luxe Lipsticks, they’re absolutely beautiful!” n

1800 026 306 www.eckstein.com.au

LEGALLY Business entrepreneur Jackie Lee launched her company after searching for the ultimate lashes. She shares her journey from lawyer to lash queen.

By Anita Quade.

Long

Tell us how you went from being a lawyer to setting up Artémes Lashes in 2015?

“After years of having semi-permanent lash extensions my own lashes started falling out. As an alternative, I began using faux lashes but was really underwhelmed by the poor quality products on the market and the fact that they only lasted two wears before they needed to be binned. I decided to research and source my own high-quality materials and Artémes Lashes was born. All of our lashes are created using the finest responsibly sourced mink hairs (they’re collected during their natural shedding cycles so there’s absolutely no unnatural handling or harming of them) and skilled artisans spend up to three days meticulously handcrafting each pair to preserve the original softness, quality and durability. As a result, they last up to 20 wears, which is quite remarkable.”

What prompted your career sea change?

“Family! After having children my priorities changed and I wasn’t able to commit to a fulltime career in law, where the hours are typically very long. I find that while Artémes Lashes is expanding rapidly, I’m able to be more present for my kids than I was in my previous career. Like every mother, finding balance in my life is a neverending struggle.”

You started off your business in a spare bedroom – tell us the steps to your beauty success.

“I was very focused when researching and sourcing the materials for Artémes Lashes because I was essentially creating them with my own needs in

BUSINESS LESSONS I LEARNT • Find a problem and solve it: By fixing my own problem of not being able to source luxury, comfortable faux lashes, I solved a beauty issue many women face.

• Just do it: No ifs, buts or maybes – if you’re passionate about a business idea, start now.

• Focus on creating a high-quality product above all else. Social media and word of mouth marketing is the biggest driver of business in the beauty industry, so an amazing product can only succeed.

• Stand out amongst your competitors. Know your brand’s point of difference and share it with the world.

• Be agile: In business you need to expect the unexpected. Learn to pivot and react to changes quickly. mind. My aim was to master the perfect mix of luxurious, voluminous faux lashes that are as comfy as they are glamorous. There are plenty of synthetic lashes on the market that don’t look natural and are stiff and difficult to apply.

Whereas our silk range of lashes are created by using an exclusive multidimensional layering technique, meaning they look (and feel) like real lashes.”

In a crowded beauty market – how did you go about making your brand different?

“For me, it was all about creating a truly premium, luxurious product that was also really easy to use and comfortable. Faux lashes have transitioned from something you’d only wear on special occasions to an everyday accessory.

Artémes Lashes provides women with multi-wear, high-quality lashes that make them feel beautiful and empowered and it’s something that I’m really proud of.”

What’s the secret to getting your lashes into some of best makeup kits around the world?

“It was word of mouth. Makeup artists are always flooded with new products, so it was amazing to see so many of them pick Artémes Lashes as their go-to lash option for celebrity red carpet events and photoshoots.

They recommended our lashes to their clients who shared them with other celebrities and makeup artists and it spread organically from there.”

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REAL LIFE

Celebrity devotees include Rihanna, Rita Ora and Kourtney Kardashian – how did you attract such a celebrity following?

“It all started with celebrity makeup artists raving about our products and using them on their celebrity clients. Once those celebrities had experienced the difference of our lashes they were hooked and we regularly get A-listers requesting them.”

Given your celebrity status how important is it for you to have a social media presence?

“Social media is becoming increasingly relevant for the beauty industry. For Artémes Lashes, it’s another touchpoint for us to communicate our brand’s personality and allow followers to experience our products. Best of all, social media has allowed us to forge a strong direct connection with our followers so that we’re constantly across what they need.”

Can you tell us the number of salons you are stocked in?

“Currently Artémes Lashes can be purchased at Sephora online as well as some boutique salons across Australia. We’re now at a stage where we’re ready to work with more stockists.”

What is your proudest achievement with the brand?

“Seeing Artémes Lashes being fluttered on the eyes of celebrities like Rihanna, Elle Macpherson and Miranda Kerr has been a real highlight, but I get equally thrilled when I see everyday women looking incredible in our lashes.”

Jackie and Lis

What do you wish you had have known prior to launching?

“Being a lawyer prior to starting my brand meant that I knew nothing about the beauty industry so it’s been a steep learning curve. However, the upside is that we’ve made great connections and have found it to be a really supportive industry.”

Best business motto to live by?

“I think the L’Oreal Paris slogan ‘Because you’re worth it’ really transcends to all aspects of business and beauty. Lots of brands get started and then are put on the sidelines because life gets in the way.

Embrace what you’re passionate about.”

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HOW I GOT HERE: LYDIA JORDANE Owner, Lycon Cosmetics You created your first wax on the family kitchen stove in 1968 as a teenager – tell us about that?

“I migrated to Australia with my parents in 1964 from Europe.

I was only 14 at the time and I didn’t realise that I was actually hairy. I was actually super embarrassed, as I was the only girl with hairy legs and underarms. I tried shaving however; I didn’t like how prickly my legs became so quickly. I also tried depilatory creams, which didn’t produce much better results. In 1968 I read about hair removal in an American magazine called Seventeen, where they also talked about waxing, which I had never heard of before. As I helped my father order ingredients for his cosmetics manufacturing business I decided to also order some items to create my own wax. I formulated my first batch on the family kitchen stove in 1968, I told my father it was caramel due to the colour…however he knew what I was up really up to.”

I AM SURE IF THERE WAS NO LASER, THE WAXING INDUSTRY WOULD BE BIGGER THAN IT IS NOW, BUT WE’RE FINDING THAT OUR SALES ARE GROWING YEAR AFTER YEAR. Cosmetics manufacturing was part of your family business – were you always destined to go into the beauty industry?

“My father was a cosmetic chemist, he made creams and lotions and lipstick. He never made hair removal wax. In fact hair removal was a cultural taboo where we came from, so it was not something I could discuss with my parents. Just like my shaving, which I did in secret, I had to research and work out how to make wax also in secret, however it did not last long and I was soon found out. I had no idea that one day I would own a waxing business, but I guess having been exposed to cosmetics manufacturing from the time I was born, the writing was on the wall and I was destined to follow in my father’s footsteps in one way or another. Someone once said that I had a moisturiser coursing through my veins from my first breath.”

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Did you know how to actually use the wax?

“In 1968, there was no wax to be bought anywhere, or in Brisbane at least and no one knew what waxing actually was.

Once I developed my formula, I then had to work out how to wax; this is how I developed my own waxing techniques. Ten years later in 1978, I became a beauty therapist, armed with my wax; I opened a salon and spread the waxing word as far and wide as I could throughout Australia. To this day I still make the majority of our waxes to my original pine resin based formula; however we also make some new types of wax with synthetic resins, often called film waxes, which are the new generation of quality waxes.”

You must have seen the waxing industry change immensely can you tell us some of the biggest developments?

“There have certainly been some changes and some of those are that waxing has become much more popular. Years ago we didn’t do Brazilian waxing – this trend is only about 15 years old and it has become one of the biggest demands in salons over the last 10 years. Brazilian waxing has become a way of life for most women and many men.”

With laser now a hair removal option on the market. How has this affected your business?

“I am sure if there was no laser, the waxing industry would be bigger than it is now, but we’re finding that our sales are growing year after year, which is encouraging and rewarding for all the hard work that goes into it. Plus, unlike laser, waxing is great for all skin and hair types.”

What are some of the latest waxing trends from around the globe?

“Brazilian waxing has been around for a good 15 years now and it has been the biggest trend in the industry. Another more recent trend is eyebrows. Sculpting of the brows has become immensely popular over the last few years with everyone on the hunt for the best brow artist. Manscaping is also a fairly new trend with a rise of the male Brazilian or manzilian – why does waxing only have to be for females?”

What makes Lycon Wax a standout from other businesses?

“LYCON has many unique advantages these include: LYCON Hot Waxes which remove hair as short as 1mm. They can be reapplied on the same area 5-6 times without skin trauma,

How important is training as part of your business plan?

“We provide a lot of training throughout Australia as well as overseas. We find that many therapists who finish beauty therapy cannot wax well, because they simply do not get enough practice. Also very often, therapists do not actually like waxing, which I have found is due to two things. One is that they may not have been well taught and secondly they didn’t use the best products – so their training was not inspiring because of that, they had all kinds of difficulties, so they end up not enjoying waxing. We find this all the time, all over the world. We come

across therapists who have done waxing for more than a decade and who do not believe we can teach them anything. We prove them wrong all the time.”

Any plans to extend the range?

“We have launched at least 25 new products and extra product sizes in the last two years. Right now we are consolidating and working on further increasing our production capacity. We moved to a new factory that is two and a half times the size of the old factory, which has been a huge and expensive job.”

Can you share any business tips to with fledgling business entrepreneurs?

“The most important thing to remember is that there is no easy street. Be prepared to work hard and put in long hours. Keep an open mind and never think you know everything. Look, learn, ask questions and carefully evaluate what might work best now or for the future. Do not rush decisions, some decisions take time and be prepared to modify along the way.”

If you didn’t go into the beauty industry what would we find you doing?

“I speak nine languages, so my first ambition was to become a linguist, however the waxing took over, which I am still very happy about, but linguistics was forgotten. I’m lucky to travel to many different countries and my languages come in handy.” n

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CAREER

no skin bruising and no skin peeling. We always recommend applying a little LYCON Pre-Waxing Oil to the skin before each hot wax application. LYCON Pre-Waxing Oil pre-soothes the skin before waxing, stops the wax from sticking to the skin and the combination of the oil and the hot wax quality – there is virtually no pain.

Our LYCON strip waxes can be applied super thinly, so they are very economical and they are not sticky, which makes them very gentle on the skin, will not remove skin and they remove hair of about 2mm long.

The waxes are very easy to use and there is choice to suit every skin and hair type to make sure therapists can work with ease and provide a comfortable and efficient waxing experience each time for all clients.”

INTERIORS

TALKING TRENDS WITH:

Jacyln Haslam

Your salon has twice won best Australian tanning salon at the Australian Beauty Industry awards what makes yours a standout salon?

“We really pride ourselves on our attention to detail and customer service. We want to go above and beyond to ensure the best spray tan experience our clients have ever had and have created a salon interior that reflects this.”

a real vision for what fits where. It helps that she also fully understands spray tans and what fabrics and materials just won’t work with spray tan.”

Tell us how you went about developing the interior concept for the Tan Temple?

“We actually had an amazing spray tan technician, Jo Harden, who loves to design and decorate so I definitely can’t take any credit. I just gave her free reign and I couldn’t be happier with the result. She created a luxury beach vibe that perfectly reflects Tan Temple.”

What is the one interior piece that you couldn’t live without?

“Our big mirror in the Champagne Lounge is my favourite piece. I love the way it leans against the wall and opens up the space.”

How do you go about updating the look?

“I think I will need to update it again soon in a year or so and I would always want Jo to help me! She is just always in tune with new trends and can see

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Are there any tips you can share with salons to creating a welcome atmosphere on a limited budget?

“Do your research online first and don’t be afraid to travel far for a bargain.”

Any interior pieces you have on your Christmas wish list?

“You can never have too many cushions.”

You recently opened the Champagne Lounge within the salon – tell us about this interior concept?

“We created the Champagne Lounge to encourage group bookings and to add a point of difference. We wanted to have a separate space that groups could sit and have fun while they got their tans and it’s been amazing! Everyone loves it when they come in and see their cheese platter and bubbly and we are now able to have two waiting areas.

Any plans to expand your salon?

“I would love to have a second location one day, we’ll see. Tan Temple Bondi is so busy it’s hard to imagine doubling that.”

How would you sum up your salon vibe?

“I would say beachside luxury.”

Will you be doing anything special for Christmas season?

“Christmas and New Years is our busiest time!

We are already getting so many Champagne Lounge bookings in now so I’m guessing it will probably be our biggest one yet.”

GET THE LOOK

WORTH THE SPLURGE

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STATEMENT LIGHTING

Make a statement in your space with some gorgeous light fixtures, like this replica Poul Henningsen Artichoke Light from Matt Blatt. Also think about adding a dimmer, so you can really create an ambient atmosphere. And don’t just stop at one – cluster two or three together for maximum impact.

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TECHNOLOGY

Head towards the

LIGHT

It’s time to redefine your spa experience with light therapy THE HARMONIOUS RELATIONSHIP between light and the human body has been a subject of inquiry for thousands of years. It has been successfully utilised by ancient civilizations, early modern medicine, NASA, and most recently as an effective tool in integrative, proactive, and wellness driven applications.

Because of its long established benefits, LED therapy has earned a reputation as an important and versatile “must have” in spas, salons, and treatment rooms across the world. Throughout this community until recent years, light therapy has best been known as an effective treatment for skin rejuvenation and acne, however, growing interest in wellness related treatments and a body of evidence that continues to be generated by researchers at a robust pace have given rise to new applications for treatment.

Consumer interest in self-care has created an opportunity for spas to position themselves as environments that specialise in providing both expertise and treatment in the area of proactive wellness and relaxation.

Full body LED treatments (LED bed) can provide all of the benefits we have come to appreciate in the spa industry, but since the treatment area is greater (meaning more of the body’s cells directly absorb therapeutic light energy) most experience a more profound response often described as “deep relaxation and calm” or even “conservative euphoria.” The

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unique and specific design elements of the LightStim Professional LED Bed ensure maximum absorption of light energy while maintaining a consistent temperature throughout the body by monitoring and adjusting every contact point from the core to the tips of the extremities on a millisecond by millisecond basis. These thoughtful elements, along with LightStim’s MultiWave® Patented Technology, are in large part responsible for LightStim’s overwhelming success. This patented technology allows for the uninterrupted delivery of four specific therapeutic wavelengths of light for a more thorough and comprehensive treatment and consistently superior results.

In addition to better wound healing (light therapy is widely used in post-surgical applications) studies have demonstrated a number of positive effects on overall health and performance including improvements in blood pressure, enhanced muscle regeneration, better stamina, post-exercise recovery of strength and function, and reduced pain. These benefits are often attributed to the fact that specific wavelengths of light have the ability to release nitric oxide (NO) from cells making it available to the body. NO is an important signaling molecule that we produce less and less of as we age.

In fact, by the time we reach the age of 60, it is believed that the body’s production of NO drops by a staggering 85%. Nitric oxide, often referred to as “the miracle molecule”, is critical to many areas of health due to its ability to signal blood vessels and arteries to relax and expand, immune cells to destroy invaders, and brain cells to communicate with each other.

Our society’s appreciation for fundamental proactive self-care and its essential role in health, happiness, and even beauty continues to grow.

Modern technology that refines and builds upon centuries of healing wisdom in response to this understanding is a critical component in the evolution of the spa environment. n Amy Gardner is a licensed Esthetician and LightStim’s Director of Education. For further details contact: www.blccosmetics.com

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Sculpsure is a non-invasive laser lipolysis device www.cynosure.com

The ULTRAcel Q stimulates the skin’s deep dermal tissue www.agedelay.com.au

The OxyOasis Facial is the ultimate oxygen hydration therapy for younger-looking skin. www.comfortel.com.au The Ulfit device for advanced lifting and tightening www.cryomed.com.au

The mesoestetic genesis incorporates the SmartDrivity technology www advancedcosmeceuticals.com.au

The Renova Multi-Functional Platform featuring HIFU www.medispasolutions.com.au

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WELLNESS

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Global wellness market grows to The real lure of wellbeing ...

THE GLOBAL WELLNESS market grew nearly twice as fast as the global economy from 2015 to 2017 to reach US$4.2 trillion last year – and it shows no signs of slowing down any time soon.

According to the 2018 Global Wellness Economy Monitor the global wellness market grew 12.8 percent (6.4 percent annually) from 2015 to 201 compared with the global economic growth rate of just 3.6 percent per annum.

Released by the non-profit Global Wellness Institute (GWI) at the 12th annual Global Wellness Summit in Italy, the Monitor provides “fresh evidence that wellness remains one of the world’s biggest and fast-growing industries” “Wellness expenditures ($4.2 trillion) are now more than half as large as total global health expenditures ($7.3 trillion)… and the wellness industry now represents 5.3 percent of global economic output,” the monitor reports.

GWI senior research fellow Katherine Johnston believes a “profound shift [in people’s attitudes to wellness] is driving powerful growth.”

“Once upon a time, our contact with wellness was occasional: we went to the gym or got a massage,” she said.

“But this is changing fast: a wellness mindset is starting to permeate the global consumer consciousness, affecting people’s daily decision-making – whether food purchases, a focus on mental wellness and reducing stress, incorporating movement into daily life, environmental consciousness, or their yearning for connection and happiness.

“Wellness, for more people, is evolving from rarely to daily, from episodic to essential, from a luxury to a dominant lifestyle value.”

According to the Monitor, the three strongest revenue growth sectors in the wellness market in 2015-2017 were the spa industry (9.8 growth per annum), wellness tourism (6.5 percent) and wellness real estate (6.4 percent).

The spa economy grew 19.8 percent from 2015 to 2017 to reach $118.8 billion with the number of spa locations jumping from 121,595 to over 149,000 (employing nearly 2.6 million workers) in the same period.

According to GWI, the 9.9 percent annual revenue growth for spas in 2015-2017 is much higher than the 2.3 percent recorded from 2013-2015.

GWI senior research fellow Ophelia Yeung added that “in the face of longer lifespans, and rising chronic disease, stress and unhappiness”, the Institute could “only see” further growth for the wellness market.

“But the wellness market isn’t just growing, it’s extremely dynamic,” she said.

“We believe that the three sectors that represent the core spheres of life will see the strongest future growth – wellness real estate, workplace wellness and wellness tourism – while other sectors will also grow as they support the integration of wellness into all aspects of daily life. n

THE BEAUTY CHEF Entrepreneur Carla Oates reveals the inspiration behind her award winning range of inner beauty products.

Tell us how you went from being a writer and fashion stylist to founding The Beauty Chef?

“About 18 years ago, I was working as a beauty editor for a mainstream newspaper and I became concerned with the amount of toxic chemicals in skincare. I’ve always been interested in holistic health and wellbeing, so I started researching natural alternatives and the benefits of looking after your skin with clean ingredients and plant compounds that can rejuvenate the skin from the inside, out. I made the decision to start writing only about natural and organic health and beauty.”

You also learnt the benefits of diet and its effect on your skin when you were a teenager…

“I’d had eczema as a child and as a teenager, I worked with a naturopath who dramatically changed my diet. The effect this had on my skin was profound and from there, I understood the link between what you put in your body and good health – and good skin. Then, around 10 years ago, my own daughter experienced similar skin issues so it led me to research what might be causing them.

After investigating various studies that looked at the connection between the food we eat, our gut health and our skin health, I put my family on a gut-healing protocol. This included lots of probiotic-rich, lacto-fermented wholefoods and after including these in our diet regularly, our skin and overall wellbeing improved dramatically.

Friends and family started asking me what I was doing differently and why I looked ‘glowy’ and from there, I began to really understand the power of the gut/skin connection. This was really the birth of The Beauty Chef, as from there, I began experimenting with different ingredients in my kitchen at home, and eventually, I created my first inner beauty product.”

Tell us how you began making your own natural skincare?

“When I was working as a beauty editor and made the decision to write about natural and organic skincare, the column I was writing at the

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time became very natural and helped to educate people on how to look after their skin more holistically. As I was always experimenting with different ingredients in my kitchen at home, I began sharing lots of DIY natural skincare masks and the idea of – beauty from within. It was actually during this time that I was approached to write a natural beauty book for Penguin Books. I accepted and Feeding your Skin was published in 2004.”

In 2009 you launched Glow the world’s first living biofermented probiotic inner beauty product – how did this come about?

“GLOW Inner Beauty Powder was created in my Bondi kitchen. After friends and family had started to ask me what I was doing differently, I knew I was onto something and I started experimenting with lacto-fermenting 24 superfoods that I knew had powerful skin benefits – and this was how GLOW was born.”

What was the reaction like?

“When I first launched GLOW, people certainly thought it was an unusual idea – the concept of creating a fermented powder that you eat to make your skin radiant – and there was no ‘inner beauty’ category so it was certainly a challenge to break into the mainstream beauty market. Although the reaction from wholesalers who tested the product personally was overwhelmingly positive, the feedback from a business perspective was that the concept of ‘inner beauty’ was still a little too left of field. While lacto-fermentation and probiotics were understood in the health arena, they were still a very new concept in the beauty industry.”

How has the journey evolved since the launch?

“Inner beauty has taken off and GLOW has become an international bestseller! We now have over 200 stockists – from Selfridges in London to stores in New York and all over the USA, to South-East Asia and online at GOOP, Net-a-Porter and SEPHORA. There has been a paradigm shift in the beauty industry as more and more women understand that beauty is

Tell us about your plans to expand the range in 2019…

“In terms of new product launches, while we can’t reveal too much at this stage, I’m excited to bring new formulas and inner beauty products to market – so watch this space.”

Ingestible beauty is now such big business how do you remain ahead of the game?

“I think for The Beauty Chef, being first to market and a pioneer within this industry has been a great advantage as it’s really set us apart from other brands who have entered the space and it all began because of my passion to help find healthy solutions for skin issues. I have always wanted to help our customers get to the bottom of their skin problems, as opposed to just band-aiding the problem.”

WELLNESS

health and health is beauty, so it’s super exciting to be a part of that revolution.”

What is the biggest lesson you learnt setting up a business?

That it is not just about who you say yes to, but who you say no to that can have a profound impact on your brand.

Early on, we were approached by a big retail chain and they offered to launch our brand in a very significant way which would’ve put us on the map much earlier and given us healthy cash flow, but I felt that they weren’t the right fit. The synergy just wasn’t there between the brands. So as hard as it was, I said no. It was a tough decision at the time, but now I realise it was one of the best we’ve made, as had we partnered with them, many other great retailers who are very important to the business now, wouldn’t have partnered with us. Finding the right synergy in everything you do, from your branding, to brand partners to staff is very important.”

Best beauty advice you have been given?

Can you share with us your proudest moment in business?

“As Hippocrates said more than 2000 years ago, “All disease begins in the gut” – and this advice has informed my own philosophy on beauty, and health. If we look after our gut, our overall health and wellbeing – and our skin – will reap the rewards. Beauty begins in the belly.”

I’m incredibly proud of how The Beauty Chef brand has managed to change the way people think about beauty. I’m proud to be a pioneer for the ‘inner beauty’ movement and share my philosophy that ‘beauty begins in the belly’.” n

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SALON VIEW

VIP BEAUTY One Richmond beauty salon is setting the bar high for aesthetics, treatments and personalisation, writes Michelle Ruzzene.

Elegant. Opulent. Luxurios. These are three words that immediately spring to mind when entering The Beauty Room Cosmetic Clinic (TBRCC). Every last detail has been considered ranging from the ornate mirrors, to the classic chandeliers, plush velvet armchairs and lounges to the abundance of fresh, fragrant flowers.

Owner and founder Meredith Langley said when she opened the salon 17 years ago, with one treatment and one staff member – herself – she never dreamed it would blossom into the business she has today.

“I originally wanted to offer beautiful treatments and services at our clinic that at the time weren’t being offered at traditional beauty salons,” she said.

“You either had the choice to go to a spa or a dermatologist. There was nothing in between, so TBRCC began.”

The business now boasts a team of 13 staff including spa assistants, senior beauty therapists, nurses, doctors, laser specialists and cosmetic tattoo specialists who operate across seven treatment rooms, a pedi lounge, an Omnilux lounge, a tanning room and a VIP lounge.

The mother-of-three said regularly updating the salon’s décor and offerings kept customers coming back.

“Change is very important if you want to keep your clients interested and coming back regularly,” she said.

“I love it when people walk through the doors and ask if we are a new salon, it means we are doing something right and keeping our clinic fresh and not left behind.”

One treatment her clients keep returning for is Omnilux.

“One special feature of our clinic is our Omnilux lounge and Omnilux club,” she said.

“Our clients can receive unlimited Omnilux treatments for a weekly fee, no appointment required, they just pop in whenever they have 30 minutes to spare in their busy day and leave glowing and relaxed.”

“It’s just like a gym membership for their skin.”

In addition to the Omnilux club, clients also have the opportunity to join the VIP lounge.

“Our gorgeous VIP lounge is where our clients can relax and enjoy some time before or after their treatment,” Meredith explained.

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RETAIL BRANDS STOCKED AT THE BEAUTY ROOM COSMETIC CLINIC: • • • • •

Elizabeth Arden Pro Hydropeptide Tuscan Tan EyEnvy TOP 5 TREATMENTS: The Beauty 1. Omnilux Chef 2. Peels • Emani 3. Microdermabrasions • Glo Mineral 4. Facials Makeup 5. Injectables “They can also book it out for special occasions such as birthdays, bridal showers or hen’s parties, where we can serve champagne and cheese platters.

“We really like spoiling our clients.”

This personal service that Meredith and her team prides herself on is one reason why she chose to partner with True Solutions as a supplier, who she said were “wonderful”.

“I heard about an amazing new range of cosmeceutical products called Elizabeth Arden Pro and I wanted it for my clinic, so I contacted True Solutions,” she said.

“I now also stock their beautiful Hydropeptide range, Glo Minerals and I purchased my Omnilux machines from them too.”

Meredith said True Solutions shared similar values and ethics when it came to service.

Meredith said one of the best things about partnering with True Solutions was the ability to “pick up the phone and speak to helpful people and get the answers I need”.

“I like to think of True Solutions as giving old-school service, a bit like me and how I run my business,” Meredith said.

EXPECT MORE FROM YOUR SKIN CARE

Team culture and staff well-being is extremely important to Meredith who said “you need to recognise and reward achievements individually and try not to point the finger in order to build a strong team”.

“It’s very important to understand what motivates different staff and remember that employees are all individuals,” she said.

“At TBRCC we always celebrate our company’s achievements and try to foster an environment of professionalism and fun within our team and clinic.”

What keeps Meredith motivated after 33 years in the beauty industry is helping people look their best and feel great about themselves.

“Women are amazing and we go through so much in our lives and if I can help them feel just as amazing and beautiful then I’m happy,” she said.

Retail is a focus for the salon, but Meredith said she liked to train team to think they were not “selling”, but recommending.

“If you’re passionate about your products and know that they work, retailing or recommending should come very naturally and be evident,” Meredith said.

“Clients are far more likely to purchase a product if recommending authentically and client retention goes up 30 percent if they purchase a product.

FUN FACT: One of Meredith’s daughters who owns a fashion label, (Calli The “We also like to keep our Label, available on The window displays always looking Iconic) designed the great and fresh, this helps walk-ins staff uniforms. and drive by traffic be drawn in by new, interesting displays. “ Many would argue Meredith has already reached the peak of her career and her salon couldn’t get much better, but for now, she’s busy with some “top secret” plans.

“I am always thinking of new and exciting ways to improve my business, it’s what drives me each day,” she said.

“I’d like to think that the best days of my business haven’t happened yet so that keeps me going to strive for excellence.”

We have no doubt she’ll go above and beyond our expectations. n

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EXPO

Top five trends

FROM TAIWAN ‘Made in Taiwan’ is a slogan that has come a long way since the 1970s. Today it means innovation, technology and quality, especially when it comes to beauty, writes Michelle Ruzzene.

THE TAIWAN INTERNATIONAL Beauty Show 2018, organised by the Taiwan External Trade Development Council, showcased some of the best new innovations coming out of Taiwan.

There were 90 exhibitors in attendance taking up 126 booths at the three-day B2B event.

Show manager Ting-Yu Hsieh said the “growth number in visitors proves the show was recognised by its quality and content”.

Here is our roundup of the top five beauty trends:

Technology HiMirror is an innovative skin analysis engine that is a game changer when it comes to a client’s skin diagnosis and treatment. The mirror takes a photo and immediately measures wrinkles, fine lines, dark circles, dark spots, red spots, roughness, and pores. It allows the salon owner to upload their retail products of choice, which are then

recommended to the user depending on what they most need to treat. When clients return, their skin health can be tracked and they can view their overall progress, seeing exactly which products and services are most effective for them. An invaluable tool for client personalisation, satisfaction and retention.

Sustainable beauty To keep its global footprint to a minimum, PureArt has utilised many local agricultural by-products and materials as ingredients such as banana flower, tuberose and orchids to manufacture skincare products. Their popular handbag friendly mini lipsticks are made of rice bran oil with vitamin E and are available in 30 colours. They have won awards for design, manufacturing and sustainability, as has skincare and haircare company Age D’or, who won the Monde Selection 2018. One hero ingredient they use is Sadorfons, a complex extracted from sapindus with rare multiple effects, that can naturally rebuild a healthy foundation for skin.

Pollution defence Global environmental changes are impacting the beauty industry in a big way. Skin inflammation, melanin proliferation, sebum overproduction, uneven skin tone, spots and acne problems have been directly and indirectly linked to environmental factors. Lab101 is brand that was created after they began researching the impact of climate change on skin – they suggest for every 1°C rise in global temperature, there will be a 10 percent increase in sebum secretion. Their products aim to stimulate collagen, elastin and HA growth with their patented MMP-Target ingredient (liquorice covered in micro molecular hyaluronic acid).

Men’s skincare One standout in the fast-growing men’s skincare category was Unicorn Skincare. One of their hero products was a sheet mask – for your butt. That’s right, the very first ‘buttocks lift mask for men’ that promises to firm, lift and moisturise the backside. Also in their range were a sculpting abdomen gel, leg lift cream and facial hair growth nutrient.

Simple beauty Bffect is one company taking the less is more approach.

Their name, which means ‘basic yet effective’ aims to prove the skin doesn’t need complicated ingredients to be healthy and flawless – so far there are only 10 products in their range. They also aim keep active ingredients at an affordable price for consumers and want to avoid overpaying for skincare, similar to Deciem’s philosophy. n For more info about the Taiwan International Beauty Show and all of its exhibitors please visit www.beautytw.com.tw.

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EXPO

Beauty at

EXPO

Guests were treated to two days of beauty at its best during the recent expo that celebrated its 15th year.

BEAUTY EXPO AUSTRALIA celebrated its 15th anniversary with “a huge weekend of discovery, innovation and education in all things beauty” at Sydney’s International Convention Centre recently.

Event director Cory Watson says she was elated with the Expo’s success.

“Beauty Expo is Australia’s number one national beauty industry event and this year’s edition was our largest in several years.

“We had a 45 per cent increase in exhibitors from 2017, which exemplifies the extent to which the industry is booming – and early indicators show an increase in attendance from 2017 with more than 7700 visits recorded over the two days.”

She believes the Expo’s continuing success can largely be attributed to the business networking opportunities it provides for beauty industry professionals.

“Beauty brands are looking to connect with all facets of the industry and Beauty Expo provides an environment that is conducive to business – whether it be connecting with

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new clients or maintaining existing relationships.”

Big brands that exhibited at the event included MAC Cosmetics, The Global Beauty Group, Mancine Cosmetics, Ultraceuticals, Inglot Cosmetics, Syneron Candela, Murad, Pelactiv, France Medical, Lycon Cosmetics, ModelRock Lashes, Crown Brush, Caronlab Australia and TechnoTan. In addition, Professional Beauty Solutions (PBS) displayed its portfolio of industry-leading brands (Dermalux LED, Image Skincare, Youngblood Mineral Cosmetics, Pure Fiji, Sunescape Tan, Bestow Beauty, Body Sugaring Australia, Luk Beautifood and Cherry Blooms lashes).

Sarah Hudson, the owner of Skin by Sarah Hudson who held a seminar on RF Micro-needling technology, says she always likes to spend the two full days at the Expo to explore opportunities.

“As both a skin practitioner and a business owner, I think Beauty Expo provides great education classes,” she says.

“And that’s because it’s not just the skin industry talking, it’s different industries that come to Beauty Expo which gives it a really great diversity of topics for your business…

“I’ve got to meet some really great people on the stands and learn about what’s new in the industry.”

Beauty Expo Australia will return to Sydney’s International Convention Centre next year on August 24-25.

In the interim Victorian beauty professionals can visit the state’s dedicated boutique event, Beauty Melbourne at the Melbourne Convention and Exhibition Centre (MCEC) on March 23-24. n

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Serenity at

STEPHANIES

WITH PARTY SEASON in full swing, clients are looking for the ultimate in indulgent luxury and with spas amping up their creative selection of treatments, the challenge is on for spa owners to offer standout signature treatments that are unforgettable.

Enter Stephanies Spa in the luxurious fivestar bolthole, opened in 2007 and named after its creator Stephanie Shepherd.

This is spa dwelling at its award winning best and Stephanie says her business philosophy is built on a simple ethos; “Embrace new technologies, respect ancient rituals, step away from the ordinary and create breathtaking treatments.”

The inviting French inspired salon on level three of the hotel’s pool deck, offers Parisian chic interiors with a relaxing ambience complete with soothing essential oils and soft candle light.

Guests are made to feel welcome the moment they enter the sprawling and serene oasis as staff offer organic flower tea infusions pre and post treatment and soft cosy robes.

“We strive to provide the ultimate in wellness, beauty, relaxation and signature spa rituals for

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Clients can escape the hustle and bustle of the city in a beauty haven at Stephanies Spa Retreat nestled in the opulent Sofitel in Brisbane.

STEPHANIES TOP FIVE TIPS FOR CREATING YOUR OWN SUCCESSFUL SPA:

Passion and love for what we do is a must for us to shine in all that we deliver.

Education is a must to continually improve and grow within an ever changing beauty and spa landscape.

Individuality - don’t be scared to be you! Showcase your unique point of difference, this is what I truly believe has helped me survive the last 24 years of being in business as I have never been scared to take a calculated planned risk.

Business Acumen and asking for help, allow experts to support areas of growth, I reached I point that I couldn’t be the beauty therapist, receptionist, marketer, cleaner, accountant and HR person. I still have a very hands on approach across all areas, but I have definitely learnt to let go in some areas of my business and allow my trusted experts to help and guide me.

Professionalism is paramount in the beauty and spa industry. The business of beauty and day spas has changed dramatically, with increased competition, business challenges, unregulated areas that can have a negative impact on our clients and staff. Be professional and never drop standards have been my motto.

BEAUTY ESCAPE

60 SECONDS WITH STEPHANIE… What inspired you to open your spa retreat…

“In 1994 my original spa began as a modest two-room beauty salon in Camp Hill and has evolved into a portfolio of highly regarded luxury spas across South East Queensland.

I had a vision and desire to combine beauty therapies with peaceful places of harmony and balance. I wanted to design luxury spas where people could cocoon themselves from the outside world. Jump ahead 13 years!

From my quant original salon in Camp Hill in 1994 and then moving, operating and expanding only one spa location, Stephanie’s Urban Spa within the suburb of Bulimba, my dream journey then began. My ultimate dream was to open within a five-star luxury CHOOSING THE Brisbane Hotel. That dream came true RIGHT SPA PRODUCTS in 2007. Stephanies Spa Retreat “We love high quality professional and was born, within the beautiful retail skincare and body products. We have French inspired Sofitel Brisbane a variety of ranges between our spas locations. our clients with an extensive Central in the heart of the I’m a lover of high quality skincare from French spa menu for those special, Brisbane CBD.” Payot and Thalgo to Australian made results driven unforgettable experiences.”

The vast menu is a cosmeceuticals like Synergie Skin and Intraceuticals.

Any famous guests dropping smorgasboard of beauty We also have our very own la Vie elixir range which in for a rejuvenation? offerings from the decadent includes our la Vie Beaute makeup collection, our “I looked after Chris Martin from five-hour spa indulgence with Australian made body care collection and organic Cold Play two evenings in a row massage and a spa lunch with tea collection. We sell this exclusively within our after spa opening hours.” sparkling to classic facials and hot five luxury day spas locations and online. stone crystal massages.

Home, spa and lifestyle products The spa the won Best Luxury Spa Stephanie says the most popular are also part of our retail.

Group at World Luxury Awards 2018. treatments on weekdays are the 60 and Tell us about that...

90 minute body massage, skin therapies and “The feeling of winning an award is truly deluxe pedicures. wonderful, as a whole we were very proud “On weekends the Brisbane locals and spa leisure market keep us very busy and delighted with our multiple wins, which with spa parties and couples Signature Spas Rituals and of course our famous continued with Stephanies Spa Retreat’s and Opal Rasul Steam Temple.”

Stephanies Luxury Spa’s overall success from This is the standout treatment on the menu that keeps clients returning the 2016 and 2017 World Luxury Spa Awards. and it’s as exotic as it sounds with a distinct Middle Eastern vibe. The special These awards showcase the best in luxury 60 minute experience was created to embrace all the benefits of a steam spa service standards around the world so to chamber and is a popular way for friends to get together and enjoy a spa be recognised for our Brisbane CBD Spa is experience with a difference, particularly for a girl’s days out or hen’s parties. extremely humbling and rewarding.” n Clients enter the sapphire blue cavern and start with DIY body brushing to exfoliate skin, before applying a selection of mud to help detoxify the body before the room starts to fill with steam that continues as guests recline and Contact details: www.stephanies.com.au or soak up the experience. The experience ends with a tropical rain shower before (07) 3899 5333 guests shower and moisturize to reveal baby soft skin – serenity as its best!

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LAST WORD

SARAH

LAIDLAW

With more than 27 years in the beauty business this award-winning artist holds the coveted MAGAP Australian Makeup Artist Of The Year for 2018 and the AHFA Makeup Artist Of The Year crown in 2017. Along with the title of beauty director for Priceline, she is creator of looks for A-list celebrities including Isla Fisher and has a loyal 21.3K Insta following. We quiz her on this seasons must have party looks and a few of her favourite things.

I could never live without mascara – this is my favourite thing that changes a face more than anything.

The soundtrack to my life would be… a crazy playlist of genres! I love so many different things in life and so many different kinds of people that no one soundtrack would fit them all.

I get my beauty inspiration from the international runways, fashion magazines like Paris Vogue and the world’s top makeup artists like Pat McGrath and Val Garland.

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My hit makeup predictions for next year are glossy lips are back! Neon colours on eyes and lips along with galactic inspired sparkles.

My most memorable makeup moment of 2018 is… The Makeup Artist Guild Asia Pacific Awards. It was so incredible and I was given six makeup awards that night!

My go to look this party season will be polished skin and lashes. I keep my makeup pretty simple, but for my clients anything goes. Party makeup can be super fun!

On my Christmas wishlist is… I always joke that what I’d really like is $30million in my bank account and an amazing apartment in Paris with parquetry floors and full of amazing art and antiques and a huge wardrobe of gowns. Can that be on my Christmas list?

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EVENTS

SWISS SKIN Swiss brand Mavala, known primarily for their outstanding nail care, launched a skincare range at La Porte Space, Rosebery. Guests were shown the new range, Mavala Swiss Skin Solution, which contains Alpine botanicals by Doris Maute, global managing director of Mavala Switzerland, who was in town for the launch. Attendees were then given a skin diagnosis and sent home with the products that best suited them.

POWERFUL PEEL Dermalogica launched its strongest and fastest peel yet, the fully customisable Pro Power Peel collection, over three days of appointments at Dermalogica Met Centre. Media and influencers were given the chance to try the peel, individually tailored to each client’s needs, that address a vast range of skin concerns from early signs of ageing to uneven skin tone and breakouts. To maintain their skin, guests were given Rapid Reveal Peel, an at-home peel that is the highest-strength retail exfoliant offered by Dermalogica and The International Dermal Institute.

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MAKEUP MASTERCLASS Sarah Laidlaw hosted a makeup masterclass for the Real Techniques #RTtoolup event at Wella Studios, Surry Hills.

Guests sipped champagne and nibbled on canapĂŠs before sitting down to watch Sarah in action. Sarah explained that each brush was colour coded - orange for base, purple for eyes and brows, pink for finishes - before applying makeup to her model. Photos Esteban La Tessa.

GLOWING BREAKFAST Global wellness and beauty brand Vida Glow treated media to a preview of its new, marine collagen, six-product skincare line at The Butler in Potts Point. Guests enjoyed breakfast while viewing the range consisting of a hydration mask, lip balm, moisturiser, cleanser, Vitamin C serum and exfoliator. Co-founder Anna Lahey said she was thrilled with the launch that follows on from the success of Vida Glow’s ingestible supplements and strongly believes in a holistic approach to healthy skin.

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EVENTS

GEMOLOGY SHINES Joel and Tania Turner, the owners of Queensland’s Shine Beauty salons, celebrated the official launch of Gemology Cosmetics in Australia and New Zealand with not one, but two, glamorous events – the first at the Shine Beauty Spa on the Gold Coast and the second at Ebb Restaurant and Cellar on the Sunshine Coast. Chrystelle Lannoy, the founder of the French brand, was the special guest at both events which spoilt media, influencers and salon guests with French food and champagne as well as goodie bags filled with products to try at home.

A MAGICAL LAUNCH Genie Cosmetics founder Lisa Claycomb introduced media to the new Genie Beauty range over a blow dry and makeup touch up at Blown Lux, Barangaroo. The range has been available for more than 20 years in America where it has gained a strong loyal following starring on America’s QVC shopping channel.

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PRETTY IN PINK A gifting suite with beauty, fashion and lifestyle products was held to launch Bright Lipstick Day. The event was held at Cuckoo Calley, Surry Hills, where guests were given hair and makeup touch-ups and nibbled on lipstick shaped cookies. The annual day, held on September 21, aims to raise awareness of breast and ovarian cancer and funds for Pink Hope.

ULTRACEUTICALS MILESTONE CELEBRATION Ultraceuticals celebrated its 20-year anniversary with a tribute dinner hosted by Vogue Australia at Sydney’s O Bar and Dining Room. Vogue editor Edwina McCann opened with a welcome speech and Q&A with Ultraceuticals founder Dr Geoffrey Heber at an intimate gathering of beauty industry peers, salon partners, beauty media, influencers and personalities such as Deborah Hutton.

Hosted or attended a great beauty event? We’d love to hear from you. Please email your clear photos with a brief description of the event to be considered for inclusion in Professional Beauty to our beauty editor, Michelle Ruzzene, at mruzzene@intermedia.com.au.

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BEAUTY ZONE

Integrate Mind Wellness into your Spa or Salon Through Guided Meditation and Hypnotic Metaphors to: ✓ De-Stress ✓ Build Confidence ✓ Quit Bad Habits ✓ Control Weight ✓ Dissipate Pain ✓ Eliminate Fears ✓ Become Focused ✓ Abandon Addiction

✓ Sleep Better ✓ Get Motivated ✓ Achieve Success ✓ Find Passion ✓ Improve Memory ✓ Socialize More ✓ Be Happy ✓ Manage Hormones

Arrange a Complimentary Consultation and Trial Session with Deborah Mangum-Copelli, BA,MA,DipPsychClinHyp,PracNLP M: 0425 263 477 E: deborah@mindwellness.com

Make your business stand out with professional product & beauty photography.

Official photographer for “Professional Beauty Magazine”.

E: studio@brandeemeier.com.au T: 1300 702 102

www.mindwellness.com Member: ISPA, AHA, ASCH

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2019

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