Professional Beauty March-April 2020

WWW.PROFESSIONALBEAUTY.COM.AU

MAR•APR 2020 THE BIBLE OF THE BEAUTY INDUSTRY

CEO INSPIRATION How to be a great business leader

WOMEN OF INFLUENCE

The beauty industry’s trailblazers

SALON SOFTWARE

Choosing the right solution

NEW!

BIOLUMIN-C EYE SERUM Formulated to outsmart visible premature skin ageing for your clients.

BRIGHTENS

FIRMS

HYDRATES

Become a Dermalogica stockist.

an eye treatment for everyone REPLENISHING Intensive Eye Repair

DE-PUFFING Stress Positive Eye Lift NEW!

BRIGHTENING BioLumin-C Eye Serum

PROTECTION Total Eye Care SPF15 AGEING Age Reversal Eye Complex

SMOOTHING MultiVitamin Power Firm

Call 1800 659 118 or visit dermalogica.com.au for more information.

gazines a m e u g aar & Vo ustomers z a B s r New C Harpe n U i O n e Y e nd As s nt to se a w t o y Pa

TRUST THEN TRUST NOW In 1920 Dr Nadia Payot developed the massage that we now know as the “ facial”.

She also created a regimen of advanced hypoallergenic produc ts to re-hydr ate, f ir m and challenge the signs of aging. Today this system combined with decades of research at the Payot labor atories have def ined a r ange of specif ic in-salon treatments and home-care produc ts available only from your professional beauty ther apist.

B E AU T Y I N M OTI O N S I N C E 192 0

Ask Your Payot Theapit

ROSELIFT COLLAGÈNE LIFTS AND FIRMS THE SKIN EYES

EYE PATCHES

SERUM NIGHT

DUAL LIFTING ACTION • A p a te n te d i ng r ed i e n t ROS A c t i ve r e s t a r t s t h e ce l l me t a b o l i s m .

• A b o os t i ng p e p t i d e s t i m u l a te s t h e p r o d u c t io n of col l a g e n f i b r e s .

THE SKIN IS M O R E R A D I A N T 95% * F I R M E R 8 6% * L I F T E D 70 % * CLI N IC ALLY TESTED 1)Roselift Collagène Jour : Satisfaction test carried out under dermatological control on 21 people.Twice-daily application for 28 days. % of volunteers who observed the effect.

(2)Roselift Collagène Nuit : Satisfaction test carried out under dermatological control on 22 people.Twice-daily application for 28 days. % of volunteers who observed the effect.

(3)Roselift Collagène Regard : Satisfaction test carried out under dermatological control on 23 people.Twice-daily application for 28 days. % of volunteers who observed the effect.

(4)Roselift Collagène Patch Regard : Satisfaction test carried out under dermatological control on 23 people.Twice-daily application for 28 days. % of volunteers who observed the effect.

EXCLUSIVE TO YOUR PAYOT SALON & SPA Call 1300 367 969 or 02 9874 1166 for the location of your nearest Payot Salon & Spa.

www.payot.com | join us

payotaustralia

CONTENTS

9 10 17 22 24 26 28 32 34 36 38 40 42 44 46 48 52 56 58

March/April 2020

74 76 78 83 94

100 56

96 98 100 102 104 106 108 110 112 114 116 120 122 126

Editor’s letter What’s on PB radar News BEAUTY & SPA Insiders is back Skincare - Cleansers Skincare - Body treatments Skincare - Serums Skincare - New products Salon Profile - Aestheticá Skinfluencers - Overworking the skin Makeup - New products Makeup - Corporate beauty Makeup - Bridal beauty Nails - Autumn/Winter shades Nail File - Skye McIntyre Tanning - New products Makeup Masterclass - Young Blood Style File - Shauna Crowley Talking Point - How to find the right software solution Salon Profile - Dolce Vita Skin Leading by the heart as a CEO Women Of Influence Industry Roundtable - In Touch with Technology Salon Profile - Creating Beautiful Bodies BLVD Waxing - New products Male Grooming Bespoke Beauty Beauty Barometer Career How I Got Here - Carley Stewart Autumn interior trends Wellness Technology Real Life Pro-File - Aurore Asso Beauty Black Book - Lashes Homegrown Heroes - Isabella Loneragan Beauty Escape - The Darling Spa Events

ON THE COVER

The Pelactiv range is made in Australia and specifically formulated to target skins suffering from the effects of our extreme climate. We chat to Pelactiv’s Founder and CEO Kerry-Anne Raiola about innovation on page 20.

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122 The Intermedia Group takes its Corporate and Social Responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody. PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests. The wrapping used in the delivery process of this magazine is 100% biodegradable.

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PUBLISHER BHA MEDIA BHA MEDIA PUBLISHER + COMMERCIAL MANAGER Glenn Silburn EDITOR Anita Quade aquade@intermedia.com.au BEAUTY EDITOR Hannah Gay hgay@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic SUBSCRIPTIONS subscriptions@intermedia.com.au

EDITOR’S LETTER

WELCOME TO THE March/April edition of PB. To coincide with International Women’s Day in March, this issue we decided to profile some of the amazing leaders in the beauty industry, those who have managed to become trail blazers and an inspiration to other entrepreneurs. When it came to researching this piece, we uncovered countless women who have changed the industry through their hard work and tenacity in what is always a challenging and ever changing landscape. See their journey in our Women of Influence feature on page 78.

In continuing with the theme to share business knowledge and personal stories we here at PB headquarters are also excited to announce that BEAUTY & SPA Insiders is back for the second year following a hugely successful inaugural event in 2019. Put a note in your diary for May 25 at the Ovolo, Woolloomooloo to attend an inspiring day of talks on subjects ranging from how to grow your business, retaining staff to how to create your own product line. MC for the day will be beauty expert Sarah Hudson. For details on the exciting lineup up check out page 22.

Autumn is already here, so that calls for an overhaul, our Beauty Editor Hannah Gay has been busy tracking down the latest autumnal trends in makeup palettes and polishes. Find out what’s hot on page 24.

We love a good Makeup Masterclass so we also turned to Young Blood makeup artist Oriana Repoli to find out the latest looks. Turn to page 52.

In our regular Industry Roundtable – we gathered thought leaders at The Grounds at Alexandria for a day of discussions in a session titled In Touch with Technology. Find out the latest innovations and the challenges faced when it comes to choosing the right tech equipment for your business on page 83.

Of course the latest edition is also jam packed with all our regular reads to help keep you ahead of the game in 2020.

Professional Beauty magazine is published by BHA MEDIA

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ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 www.intermedia.com.au

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SUBSCRIPTION RATES

Oriana Repoli

1yr (6 issues) for $89.00 (inc GST) 2yrs (12 issues) for $160.20 (inc GST) 3yrs (18 issues) for $213.60 (inc GST) To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 Email: subscriptions@intermedia.com.au Average Total Distribution: 8,656 AMAA/CAB Yearly Audit Period ending 31 March 2019.

Copyright © 2020 BHA MEDIA Pty Ltd.

James Hachem

Our Real Life story this edition focuses on the Pink Clay Mask Founders James Hachem and Manny Barbas who made $7 million in 14 months with their cult product.

“We have used social media in every way possible to help us grow our brand,” James says. Turn to page 112.

We love a Masterclass and this issue we chatted to this Young Blood makeup artist for a step by step glance at trends on page 52.

“We chose models with different skin tones to highlight the range of shades available and showcase the way our products are inclusive of all skin types and tones.”

Erin Norden

This edition we profile six industry game-changers in our Women of Influence story including green beauty advocate Erin Norden on page 78. “For me, being a woman of influence in the beauty industry means being in the fortunate position of being able to encourage change and alternative thinking.”

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

PROFESSIONAL BEAUTY

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PB RADAR

On our RADAR

THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY HAS GOT ITS EYE ON NOW INMODE EVOLVES

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In March, InMode launches ‘Evolve’ – an all-in-one, hands-free body contouring device that has been cleared by the FDA. The technology can be used to perform skin tightening, fat and cellulite reduction, and muscle strength and toning. The non-invasive body contouring technology utilises unique bipolar technology for both RF and electromagnetic energy to allow for customised treatments across a variety of body types. For more information, contact InMode Australia 02 8860 6468.

INNISFREE Green Tea

HYDROPEPTIDE’S NEW HOME

BLC Cosmetics has announced their appointment as exclusive distributor of HydroPeptide, a long-time favourite brand of beauty clinicians and consumers alike. The products were founded on the principles of epigenetics and are formulated by a team of geneticists using peptides which are gene-signalling ingredients that can influence genetic expression in the skin. Peptides send signals to genes to influence the way cells behave by ‘switching on’ and ‘switching off’ genes. The result is that the cells act in a healthy way to deliver anti-ageing benefits.

SEED SERUM

IS SOLD EVERY

13 seconds

WORLDWIDE SLIP, SLOP, WHAT?

A recent survey conducted

by Australian supplements company, Entity Health revealed that 2 out of 3 Australians are unaware of key sun safety practices, regardless of their age. When questioned on common facts, including whether wearing an SPF50+ provides longer-lasting protection compared to wearing an SPF30+, at least 32 percent of the 1008 surveytakers falsely believed this statement to be true. Staggeringly, less than 4 percent of those under the age of 30 admitted to staying out of the sun in the days following sunburn as a healing remedy. The results serve as a reminder to leaders in the skincare space to educate clients, patients and customers about correct and regular SPF use.

BEAUTY MELBOURNE KICKS OFF

Held at the Melbourne Convention & Exhibition Centre on 28th and 29th March, Beauty Melbourne will host over 200 leading and boutique brands across the skincare, cosmetics, nails, medi, wellness and spa industries for an expected 4000 visitors. The event is designed to educate and inspire beauty industry insiders via Look ‘n’ Learn sessions and in-depth workshops. To learn more, visit www.beautymelbourne.com.au.

FOLLOW PROFESSIONAL BEAUTY: facebook.com/ProfessionalBeautyAust @pro_beauty_aus @ProBeauty_Aust linkedin.com/company/professional-beauty

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DISCOVER WHY IMAGE SKINCARE SELLS MORE globally than any Australian Brand Finally, a complete cosmeceutical range to treat any skin condition Results-driven professional treatments that your clients will love Comprehensive support – from training your therapists, to growing your business Sold in over 60 countries globally and the fastest growing cosmeceutical in the US

“My skin is glowing, plumped and hydrated…

It’s like having Botox in a bottle.”

— Lisa Williams, Founder Professional Beauty Solutions

Distributed by Professional Beauty Solutions (PBS) For more information, call 1800 625 387 or visit www.imageskincare.com.au

EXPERT TALK

EXPERT talk

Want to know what’s on the minds of our experts this edition? Anita Quade chats to industry leaders about their inspiration and trends.

JANINE AKKAD

ELISHA YOUNG

VICTORIA CURTIS

Owner, RefectoCil Australia

Trends Manager, Mintel APAC

Founder, Victoria Curtis Collection

What do you see as one of the biggest beauty trends in 2020?

“I think it will be the evolution from natural beauty to clean beauty, bringing the best of nature and science together in ways that are sustainable, safe, and, most importantly, have proven efficacy.

Consumers are becoming more aware of the impact their demand for natural ingredients has on the planet, and will start to look to the lab for sustainable options.”

What is one of the biggest challenges you face this year?

“Now more than ever we need to be one step ahead of the game and onto new trends in the industry to ensure that we are evolving along with this ever changing environment. Offering the latest treatments and products gives us an edge over our competition, however I recommend doing your research to ensure that the trend is not only seasonal, but will in fact benefit your business and your customers long term. All decisions should be made with this in mind no matter what the industry throws at us. I encourage business owners to stay in their own lane.”

What have you learnt in business?

“During my 28 years of owning my own business, my most important lessons have been to be able to develop resilience and become adaptable to an ever changing business environment whilst staying true to my core values.

Believing in myself and accepting that there will always be criticisms form an integral part of this resilience.

Another key lesson is acknowledging that no matter how big or important you become, you are nothing without your team.”

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TOP 3

beauty picks YOUTH IN A JAR Want to know the secret to faking a good night’s rest and younger looking skin – check out AGELESS Total Overnight Retinol Masque – known as botox in a jar – Retinol is delivered deep into the skin to support intensive collagen remodelling. www.imageskincare.com.au

UNIFORM STYLE Dress your salon staff for success with the incredible range from www. springspawear.com.au – made for style and functionality check out the range of tunic work uniforms and wide - crop pants in colours including black, charcoal and grey. They are made to be washed and worn!

NEW WONDER The blue lotus wax in Clarins’ Wonder Perfect 4D Waterproof Mascara provides a resilient barrier to guard lashes from moisture exposure.

Clarins 1800 861 888

the FINAL STEP in SKINCARE Youngblood Mineral Cosmetics is the crucial and final step for healthy, glowing skin, and offering your clients skin-loving makeup allows you to provide end-to-end care that they’ll keep coming back for.

You work hard to get the best results for your clients, so give them the best makeup to support their skin health journey.

THE ONLY CHOICE FOR CLEAN LUXURIOUS MAKEUP PURE & LIGHT WEIGHT

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Call 1800 625 387 or visit www.youngbloodmineralcosmetics.com.au.

NEWS PROTECT YOUR SALON FROM CYBERCRIME Technology has made it possible to run our salons more efficiently, with everything from online booking systems, bookkeeping software and payment apps making it possible to keep our business ticking over.

That said, our reliance on technology also opens us to certain security risks.

According to the Australian Government Department of Communications, the average cost of an individual cybersecurity breach to a business is $276,000. Here are the most common security threats to salons.

PHISHING Phishing occurs when cybercriminals trick business owners into clicking and opening malicious attachments or links, usually sent via an email. have security measures against phishing threats.

WEAK PASSWORDS Weak passwords make up 63 per cent of all security breaches, according to the study. Guessing passwords is most-times the first trick of a hacker; it is the simplest way of breaking into a system organisations should insist on regular changing of staff passwords, as well as passwords for all accounting software, and a policy against using their own names, birth dates or business name should be put in place.

ESK LAUNCHES SERUM 20 TIMES MORE SUPERIOR THAN RETINOL Pioneering the beauty industry with their evidence-based approach to skincare formulations, ESK - Evidence Skincare has introduced two varying strengths of retinalbased evening face serums: Ultimate A (0.06%) and Ultimate A+ (0.1%).

Retinal is the third stage in the retinoic acid conversion process and performs

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3D FACE SCANNING REVOLUTIONISES COSMETIC DENTISTRY The one-size-fits-all Hollywood megawatt smile has had its day, says leading Cosmetic Dentist, Doctor Gamer Verdian, who tailor-makes designer smiles at his state-of-the-art Sydney practice, The Dental Lounge.

“Your smile is unique to you and, unlike a haircut, you can’t just copy a celebrity’s look. Their teeth simply won’t suit you,” says the smile guru. “We design your teeth to suit your unique specifications, taking into account everything from your eye position, jaw line and nose, to how your lips move when you smile. Everything is tailored so that the teeth have the right symmetry and proportions for a natural appearance, so they are in harmony with the rest of your face.”

An Australian first, The Dental Lounge employs the latest high-tech innovation, 3D face scanning, to see how veneers will look on a patient before touching their teeth. “We no longer use traditional 2D moulds when making veneers – you just can’t get the same result with a stone model as you can with 3D imaging,” says Dr Verdian.

“The face scanner, coupled with a digital tooth scanner, allows us to see exactly how the teeth will look from all angles so that we can deliver the perfect, naturallooking smile, every time.”

It also allows patients to get a full 3D view of what their final veneers are going to look like before any work is done to a tooth.

Thanks to his meticulous eye for detail, Dr Verdian is now a world leader in microscope-enhanced dentistry, which magnifies the tooth up to 20 times. “That kind of detail makes the world of difference when you’re doing implants, cosmetic work and laser dentistry. A big fear many patients have is that their teeth will be reduced to stumps for a veneer. With digital planning and microscopes we can do veneers with little or no preparation of the tooth at all, which is a huge relief for most people,” he says.

“This is cutting-edge work not seen in Australia before. Microscopic dentistry is undoubtedly the future and it is a path I aim to pave for the next generation of dental surgeons.”

closest to prescription retinoic acid at combatting the physical signs of ageing.

Converted by specialist enzymes that exist within the skin, retinal is more effective that any other form of non-prescription vitamin A, and is considered to be on par with prescription-grade Vitamin A. Combining glycolic acid, an alphahydroxy acid, to enhance the bioavailability of the retinal and improve skin exfoliation for increased cell turnover, Ultimate A and Ultimate A+ also contain vitamin B3 (niacinamide) to help visibly improve the appearance of enlarged pores, even skin tone, remedy skin dullness, and improve skin barrier function by strengthening the epidermal surface from future environmental assault.

“We developed Ultimate A and Ultimate A+ using the strongest peer-reviewed

evidence available,” said co-founder of ESK – Evidence Skincare, Dr. Ginni Mansberg of the cosmeceuticals. “With many consumers uncertain of the retinoic acid conversion process and subject to an endless flood of marketing hype, we wanted to cut through all the beauty babble and create two cosmeceutical-grade serums that not only deliver on results, but are universally suited to a range of skin types and conditions.”

Formulated for evening use, Ultimate A and Ultimate A+ is tailored to young and mature skin alike, including those prone to sensitivity, and should be used in conjunction with an SPF during daylight hours to protect skin cells from UVinduced trauma. As with all forms of topical vitamin A, it is recommended that neither product be used by pregnant women or breastfeeding mothers.

A Synergy of Science & Nature CUTTING EDGE ITALIAN TECHNOLOGY NATURAL ACTIVE INGREDIENTS FORMULATED FOR AUSTRALIAN CONDITIONS

LAUNCHING THIS MONTH

Skin Virtue is an Australian brand of anti-ageing and anti-allergen skincare products formulated specifically for Australian conditions using cutting-edge Italian technology.

INTRODUCTORY WORKSHOPS Join us to learn more about this exciting brand THE CULLEN, PRAHRAN VIC

SOFITEL – DARLING HARBOUR, NSW 30

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MARCH 2020 | 6:30PM - 9:00PM

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MARCH 2020 | 6:30PM - 9:00PM

TO REGISTER OR FOR MORE INFORMATION CALL 1800 242 011

NEWS

HIRING AN EFFECTIVE MANAGER FOR YOUR SALON Hiring a manager for your salon can be a daunting task. For starters, it needs to be someone that shares your vision for the business and can follow your instructions for the way you want your salon to run, but they also need to be a strong leader, able to motivate and inspire the staff that report to them. It’s a difficult balance to strike: get it right and it can be the boost your salon needs. But get it wrong and the risk to your business could be huge.

BE CLEAR ON WHAT YOU WANT IN A MANAGER Do you want someone that can run the salon in your absence? Is able to take on certain responsibilities such as staff rosters and training? Or perhaps you want someone that will balance out your own weaknesses - such as a software wiz that can help you manage your online bookings.

Perhaps most importantly, you need to be clear on the personality type that will work within your salon’s culture. Do you need someone outgoing and boisterous? Or calm and serene? Edgy and boundary-pushing, or wholesome and reserved? The non-negotiables, however, should be someone who has a proven track record of being responsible, honest, articulate and with a solid work ethic.

BE UPFRONT ABOUT WHAT YOUR BUSINESS REQUIRES Prepare a list of the manager’s responsibilities, so you can run the candidate through them. Be honest about any challenges you believe the successful candidate could face within their role, and what resources will be available to help them. Be clear on how you see the role evolving, and what they can expect from their role over a two-years period.

START WITH A BROAD SEARCH Create a thorough job listing and post it on the major job sites. At this point, the goal is to get as many applications as possible, so it’s worthwhile focusing on the positive aspects of the job in your ad, such as the salary, growth opportunities, the friendly team, rather than potential negatives, such as weekend shifts and difficult clients.

THE NEW GIFT CARD LAWS There’s a good chance that your salon is seeing a lot of gift cards being presented at check-out this month, given the number of people who would have received them over the festive and Valentine’s period.

In fact, according to a joint study by the Australian Merchants Payment Forum (AMPF) and the Australian Retailers Association (ARA), the value of currently active gift cards in Australia is estimated to be up to AUD$2.5 billion.

That’s a lot of facials.

With such a huge amount of currency tied up in gift cards - and a lot of them not being used by the recipient in a timely manner - it’s important to note new gift card laws that have been introduced by the Australian government.

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THE FAMILY BUSINESS: A MUST-HAVE SURVIVAL GUIDE You know what’s harder than having a disagreement with a staff member? Going home with them… because you’re married to them. Or having to see them at the family BBQ on Sunday because she’s your sister.

Running a business is hard. Running it with family can be a complete minefield. That’s not to say it can’t be done, though.

There are loads of reasons to work with family; you trust them more than anyone, your successes remain within your family, and no one knows your quirks quite like they do. So it pays to work own the relationship to ensure that - both professional and personally everyone remains on the same team.

MANAGING DIFFERING OPINIONS Disagreeing over the flavour of tea to serve after a massage is one thing, but disagreeing over price increases, reducing staff numbers and extending business hours can get a bit…tricky. It can be hard to separate work and home but you need to be of the clear agreement that what happens at work stays at work. Argue, disagree, get frustrated what isn’t ok is making life awkward for the rest of the family while you bicker over the bottom line.

If a business is found to be in breach of the new laws, it could be fined up to $30,000.

THE KEY CHANGES: • A mandatory minimum three-year expiry period from the date the card is sold, must be observed, regardless of your business’s previous policy.

• All gift cards must clearly show an expiry date.

• Most post-purchase fees can no longer be charged, including activation fees, account keeping fees and balance enquiry fees.

• The above applies to all gift cards or vouchers sold on or after November 1, 2019, unless specifically excluded.

THE THREE-YEAR RULE DOESN’T APPLY TO GIFT CARDS THAT ARE:

• Able to be reloaded or topped up.

• For a service available for a limited time, whereby the card expires at the end of that period.

• Donated free of charge for promotional purposes.

• Supplied as part of an employee rewards programme.

• Given as a bonus in connection with a purchase of a good or service for use in the same business (such as customer loyalty programmes).

TRADE IN - TRADE UP! Trade In Your Current Micro-Needling Device And Join The Dermapen 4 Revolution; The World’s First Digital And Bluetooth Micro-Needling Platform More Speed. More Power. More Precision. More Safety.

Here are the 12 reasons why you should join the Dermapen 4 Revolution: 1. 7 Year Warranty 2. Australian Made Device 3. Revolutionary 16 Needle Cartridge Design 4. Superior AOVN™ 4 Technology 5. ACM™ - Anti-Contamination Management 6. Sleek Digital Display with One Touch Integrated Procedural Settings 7. Dual Power Operation 8. Built-in RFID Needle Cartridge 9. AOVN™ Retention Valves 10. Bluetooth Enabled Connectivity 11. Only Global Award-Winning Device on the Market 12. Marketing Support to Drive More Patients into Clinics

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NEWS DEMAND FOR NON-SURGICAL TREATMENTS AT ALL-TIME HIGH According to a recent report by the Cosmetic Physicians College of Australasia (CPCA), the wide acceptance of non-surgical cosmetic procedures has led to a spike in demand for those treatments. As the demand for treatments increases, so does the myriad of cosmetic enhancement options that become available.

Doctor Naomi McCullum, CPCA Board Member, says one of the main treatments to be in high demand is Volumisers or biostimulators to treat skin laxity Volumisers (also called biostimulators) work under the same principle as dermal fillers in that they are injections into the dermis. However, volumisers work by restoring lost volume to the face, countering the ‘hollow’ look that comes with ageing.

“Volumisers differ from dermal fillers in that they stimulate the patient’s skin to produce more of its own collagen and elastin over a period of weeks or months, gradually restoring more youthful-looking and smoother facial contours with longer-lasting results,” says Dr McCullum.

According to Dr McCullum, the treatment is especially beneficial for the difficult to treat neck area - a common tell-tale sign of ageing.

TAX CHANGES FOR YOUR SALON Tax. It’s boring and it’s time-consuming and, mostly, it’s confusing. But you need to be on top of it to ensure your salon doesn’t fall foul of the Australian Taxation Office. With that in mind, there are some changes to the tax system coming into effect in 2020 that you need to be aware of from the outset.

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BEAUTY WORKERS DODGE A PAY CUT While Hair and Beauty Australia (HABA) had been lobbying to reduce Sunday and public holiday rates for those employed in salons and clinics, the Fair Work Commission has found there was “insufficient evidence” to support the employer push to cut the pay of hair and beauty workers by up to $91 a week.

Employers had been hoping to get the green light to slash penalty rates, taking Sundays from double time to time-and-a-half, and public holiday rates from double-time-and-ahalf to double-time-and-a-quarter.

With approximately 35,400 beauty therapists employed in Australia, the Fair Work Commission found that the proposed cuts would leave workers severely out of pocket and have a direct effect on living standards.

It’s a call that both employers and workers have been feeling anxious about for the last two years. In 2017 the commission cut penalty rates for retail and hospitality, and announced it would be reviewing the rates for the beauty industry.

Australian beauty workers are relieved their penalty rates will remain untouched.

Representing employers, HABA stated that salons were “struggling to operate under the current high penalty rates and were hoping for similar relief to that previously granted to employers operating in the broader retail sector.”

However, it seems it was the already low award rates earned by beauty workers that influenced the decision not to allow the cuts to come into effect. While hourly Sunday rates range from $42.82 to $49.32, HABA was seeking a new rate of $32.11 to $36.99.

“To say I’m relieved is an understatement,” said Sydney beauty therapist Justine O’Connor. “I am trying to save for my wedding, and I just can’t do that, pay my rent and eat on any less than I am earning now. I already run my life on such a shoe string.”

AUSKEY WILL BE DISCONTINUED According to the ATO, the AUSkey system, including the “Manage ABN Connections” service, will be discontinued from March 31.

While AUSkey was a reliable way to send business information to the government online, from April 1 you will need to use myGovID and Relationship Authorisation Manager (RAM) instead. While that may sound cumbersome and long-winded, the ATO is adamant that RAM will be a more secure, streamlined and flexible way to report information to the ATO. SINGLE TOUCH PAYROLL WILL GO MAINSTREAM The roll-out of Single Touch Payroll (STP) has started, and if you’re

planning on launching your own small business and will have employees, it’s imperative that you begin reporting through STP. If you have what the ATO classifies as ‘closely held payees’, such as family members working in your business, the ATO has given a deadline of July 1 to start reporting them through STP. You can opt to report quarterly rather than at the time of their usual pay run.

If you have an existing business which has not yet started STP and does not have an exemption, there’s a good chance you’ll be contacted by the ATO. It’s recommended you switch to STP before the ATO starts issuing penalties.

Want some guidance? chat to your accountant, or a representative from the ATO is recommended.

THE GOLD STANDARD

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360° Surround Cooling Technology unlike the conventional two-side cooling methods, increases efficiency.

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THE SCOOP ON HOW THE CLATUU ALPHA FREEZES AWAY STUBBORN FAT.

You may struggle with stubborn fat even after jogging and dieting.

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Remaining fat in the target area becomes leaner and less dense.

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The CLATUU Alpha suctions your skin and subcutaneous layers.

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Combine with your healthy regimen to look slimmer and confident.

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info@cryomed.com.au | cryomed.com.au

COVER STORY

THE PELACTIV EFFECT It’s a given - when it comes to skincare products Australians love nothing more than an all-round great performer. No gimmicks, no false promises - just quality, affordable and results driven products. Professional Beauty chats to Kerry-Anne Raiola Pelactiv’s Founder & CEO.

MADE IN AUSTRALIA and specifically formulated to target skins suffering from the effects of our extreme climate, Pelactiv has something for everyone. A complete salon professional and home care range that offers outstanding results. ‘A fusion of science and nature’ best describes the background of the range, with unique Australian native botanicals being used together with advanced active ingredients. An innovative and effective treatment range that allows you to tailor specific treatments for your clients.

How Pelactiv works in your salon From the treatment room to the counter - Pelactiv has it all covered. Our progressive peeling system is a certainty when looking for longevity and loyalty from your clients. By allowing you to tailor the treatments based on the clients’ condition, you can work to provide outstanding and long lasting results. By ‘locking’ your clients in to a course of peel treatments, it allows you the opportunity to work with them for a period of time to achieve their desired outcome. It also creates a client/therapist relationship whereby they will seek your ongoing advice for services and products. You have the option to work as fast or slow as their skin allows, or to increase or decrease the strength of the peel as needed. Importantly, there is no ‘downtime’ when

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having Pelactiv peels - sometimes perhaps flaking or redness, but no aggressive peeling. That is because the combination of products used during the treatments ensures the skin is properly nourished – the skin never looks overworked.

At home care And of course the benefits only continue when used in conjunction with the Pelactiv home care range. When having salon treatments the skincare the client is using at home is paramount in assuring they receive the best results. Why? Because the home care products were designed to specifically support any particular treatment the client may be having. For example, if a client is being treated for a build up of dead skin and open pores, it is then imperative that you ensure they are using the correct supporting products to ensure ongoing results.

Earning their trust and loyalty is easy when you are using a tried and tested product.

The beauty of the Pelactiv range is that it is comprehensive and diverse. Pelactiv skin care offers a selection of product categories that work together so that your clients can benefit from alternating their skin care products according to their needs. Below, we take a good look at what Pelactiv really have to offer.

Pelactiv has carefully thought through the importance of home care products. A completely balanced approach was taken to ensure the correct combination of products was produced to perform the best with the professional treatments. A diverse range that is effective both used its their own or in conjunction with salon treatments. Being made in Australia, this quality cosmeceutical product is incredibly affordable. Using only Australian ingredients, they are easy to use, generously sized and cruelty free. It would be hard not to find a few favourites in this range.

The Essentials range is suitable for most skin types - offering everything you need for your at home skin care. From young teen skin, to sensitive, to ageing skin - the Essential range will certainly have a product suitable for you. More importantly, they cover everything needed to support the Pelactiv professional treatments to ensure ongoing, long lasting results.

active ingredients to rejuvenate, hydrate, brighten and heal the skin. The combination of these with selected Australian native botanicals provide an obviously visible improvement after only a week of using them.

Perfect to use under Australian environmental conditions, especially those suffering from sun damage and other external factors. Pelactiv Vitamin C+ is also available to salons in professional sizes for professional treatments.

Pelactiv Mineral Makeup Added to that Pelactiv has developed a beautiful range of Australian Mineral Makeup. The perfect addition to the skin care as it is non comedogenic, non allergenic and is gentle enough to use on the skin following facial waxing, or even facials. It is also the perfect addition to any salon – displayed in a beautiful stand that sits neatly on any shelf/counter. The perfect selection of colours to complement the most fussy makeup lovers.

Pelactiv Body Care Range

Pelactiv Fusion

Simple yet effective, the Pelactiv Body Care Range is surprisingly addictive. The burst of citrus upon opening the Energising Body Polish has an incredibly fresh and uplifting effect. A delicious combination of fruit extracts for an invigorating and uplifting experience which will purify and protect the skin from bacteria.

A foaming gel cleanser that provides a dual action exfoliation with added Glycolic Acid and jojoba beads to leave your skin cleansed and silky smooth. The Ultra-Hydration Body Cream stimulates and nourishes with revitalising extracts. Leaves skin soft and supple. Cooling Gel – a refreshing, tingling and super cooling gel that serves a multitude of purposes. A cooling after sun gel, post waxing skin soother, cooling treatment for tired legs and feet. For professionals, it’s the perfect post-laser treatment. And add to that an absolute must-have with Conditioning Hand Treatment to keep your hands looking and feeling perfectly pretty. Non-greasy nourishing cream helps protect nails from drying and splitting, penetrates quickly leaving hands feeling soft, smooth and hydrated.

These powerhouse four body products are the perfect combination for your body care regime.

Pelactiv understands the importance of creating the perfect ambient environment for your salon. Whether you have a day spa or skin clinic, the impact your salon makes on a client when they enter is something that stays with the client. Pelactiv also understand the importance of retailing products in your salon, offering 100% mark-up on their products. Pelactiv Fusion is the perfect addition to any salon - a deluxe range of candles, diffusers, hand washes and body sprays. A boutique range of products with the most delectable fragrances. The candles are all lovingly hand poured, triple scented and double wicked. The fragrance permeates as soon as you lift the lid. The diffusers have the right strength of fragrance which lasts up to 3 months and are a beautiful addition to any room. The hand washes are lush and formulated with added moisturisers to not only leave a lasting fragrance on your skin, but nourish as well. The Fusion Body Sprays are uplifting, refreshing and perfect to take anywhere to spritz during the day.

Adoringly packaged and amazingly affordable.

Pelactiv is now cementing their reputation within skin clinics throughout NSW. They are the ‘product of choice’ of four new salons recently opened - Prodigy Media Spas located in Kotara, Erina and Tuggerah, and Prodigy Medi Spa in Rhodes shopping centre.

We asked the Managers at these stores why they chose Pelactiv for their salons and the responses were all similar - they loved the product performance, the pricing, the packaging and the diversity in the range and the treatments. The feedback from clients has been overwhelming and their product sales have never been better.

They all agree that the support and training from Pelactiv has been professional and informative and that they are constantly on hand to assist when needed. They love the benefits of working with an Australian brand, and all agree that the benefits are numerous.

Pelacitv has salon and clinic packages available to cater for all business sizes. They offer amazing deals, and once partnered with them you are guaranteed to receive ongoing training and support from their team. n

Pelactiv Vita A Range The Pelactiv retail range of products has grown over and diversified over the past few years, with the most recent introduction being the Advanced Treatment Vitamin A range.

A selection of five products formulated to work together using Vitamin A. Cleanser, Day Cream, Night Cream, Prep Solution and Serum - these Vitamin A based products really do provide outstanding results. Each product has a specific level of Retinol that work in conjunction to brighten and even skin tone, reduce enlarged pores, firm and reduce the signs of premature ageing.

This has fast become the darling of the Pelactiv home care range, especially those clients that favour using Retinol based products.

Again - formulated in conjunction with Australian native botanicals, the normally harsh side effects of Retinol are balanced out, which is why this range has proven so popular. No down time plus amazing results = an outstanding product!

Pelactiv Vita C+ Range The Pelactiv Vitamin C+ skincare range uses a combination of L-Ascorbic Acid, Kakadu Plum and Lactic Acid as their main

COVER STORY

Pelactiv Essentials Range

For more information regarding salon opening orders, or any of the products above call Pelactiv Head Office on (02) 8422 5000. www.pelactiv.com

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VIEWPOINT

BEAUTY & SPA Insiders 2020 Following on from the success of last year’s inaugural BEAUTY & SPA Insiders summit we heard the call for more. This year the industry event is back with a stellar lineup of speakers to help educate and inspire. We take a look at two speakers on the programme.

HORDES OF SALON owners and managers, clinicians, cosmetic nurses and beauty-industry spectators have had May 25 penciled in their diary since the announcement of the 2020 BEAUTY & SPA Insiders event. And now, early-bird ticket sales and registration are officially open.

Those that register early for the highly anticipated event will secure their ticket for $295, pocketing a saving of $100.

Brought to you by Australia’s leading B2B magazines for the aesthetics industry, Professional Beauty and SPA + CLINIC, BEAUTY & SPA Insiders brings together industry experts for a day of inspiring talks, innovative ideas, and engaging conversations.

Sarah Hudson, owner of Skin By Sarah Hudson will be the MC of the BEAUTY & SPA Insiders programme taking place at Woolloomooloo’s Ovolo. Attendees will be treated to presentations by the industry’s most respected identities for a day of talks and panels. Among the speakers will be Victoria Curtis, founder of Victoria Curtis Cosmetics; director of education at Dermalogica, Emma Hobson; founder of Fitness

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EMMA HOBSON Director of Education Asia Pacific Dermalogica and The International Dermal Institute “I’ve had the pleasure of being in this fantastic industry for over 30 years; it’s allowed me to acquire an extensive range of knowledge with a definite global perspective in all aspects of the professional skincare industry. My area of expertise focuses on effective business strategies and insights into future trends, all of which have led me to speak on many platforms around the world including television and radio interviews, I have been an invited speaker for industry trade shows and national congresses of C.I.D.S.C.O, I.S.P.A. A.S.P.A. and Cosmetex.”

SARAH HUDSON Founder & Director Skin by Sarah Hudson Sarah Hudson a Skin Practitioner who, as a leader in aesthetic skin therapy, has provided premium skin services to valued clients for over twenty-five years. Frequently invited to share her knowledge at industry events, seminars, media and panels, Sarah is renowned for her expertise in RF Skin Needling, IPL and Medical Grade Laser, Infra-Red Technology and LED Light Therapies.

She is frequently featured in industry and consumer media in print, digital and television.

Sarah’s reputation for excellence in skin therapy stems from her emphasis best practice procedures. She invests in high-level training and qualifications to maintain a broad and in-depth knowledge of skin physiology and conditions. She is also trusted by well-known Dermatology and Plastic Surgery clinics and is regularly called upon to complement and advise on best practices in skin health.

WHAT AN EXCITING TIME TO BE PART OF THIS EVER-CHANGING PROFESSIONAL INDUSTRY

The secret to perfect skin.

B E FO R E

A F T E R A CO U R S E O F T R E AT M E N T S

• Australian cosmeceutical range • Results driven skincare

First, Tony de Leede; and managing director of asap skin products, Carley Stewart, to name a few.

Topics on the agenda include everything from product innovation to digital marketing and how to reduce staff turnover, if you haven’t grabbed your early-bird ticket already, you’re going to want to get in before they sell out.

Sarah Hudson said: “I am thrilled to be asked to be part of the BEAUTY & SPA Insiders event! What a great opportunity this event presents in being surrounded by industry legends with their own areas of expertise, in skin, in business, in personal growth. The talent is going to be electrifying!

What sets the BEAUTY & SPA Insiders event apart from other events, is the engaging conversations between industry professionals, clinicians, managers, business owners and cosmetic nurses to accelerate and take your own skills to the next level!

What an exciting time to be part of this ever-changing professional industry.

I am so looking forward to the conference being even bigger and better than in its inaugural year.” n For details visit: www.beautyandspainsiders.com.au.

• Select 7 Skin Peel System • Great price point and markup • Easy to use and recommend for retail • Annual marketing planner in place • UltraRewards - Client Loyalty Program • Staff skincare rewards • Flexible Opening Orders • Regular Salon Training

1300 660 297 ultraderm.com.au Find us on

PROFESSIONAL BEAUTY

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Farewell

SULFATES

These cleansing products are your alternative to soap-laden solutions.

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SKINCARE

PB TIP:

ulations Choose form like low in sulfates ss ota ium for sodium and p effect to a less drying the skin.

Alpha-H Balancing Cleanser – BLC Cosmetics 1800 659 777 asap Gentle Cleansing Gel – asap skin products 1300 131 970 Celavive Gentle Milk Cleanser – Usana 1800 687 872 Dermatonics Gentle Cream Cleanser – Dermatonics 02 9188 8819 ESK Calming Cleanse – ESK Care 1300 884 875 Face Halo Original – Face Halo 0400 226 727 Jane Iredale Magic Mitt Makeup Remover Cloth – Margifox Distributors 1300 850 008 JooMo 2 in 1: Cleanse & Moisturise Face Wash – Vital Plus 1300 437 638 La Mav Marula Face Cleansing Oil – La Mav 1300 052 628 Mesoestetic Hydra Milk Cleanser – Advanced Cosmeceuticals 1800 242 011 OmVeda Aloe Vera Cleanser – OmVeda International 1300 662 383 Retreatment Botanics Refining Face Polish – Retreatment Botanics info@retreatmentbotanics.com Salubre Organic 8 Cleansing Oil – Salubre 03 9888 4129 Ultraceuticals Ultra B2 Micellar Solution – Ultraceuticals 1800 355 638 Ultraderm All in One Micellar Cleanser – Ultraderm 1300 660 297 UpCircle Face Scrub Coffee & Citrus Oils – Chemcorp International 02 9526 0777

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BODY

restore Pamper your limbs with our edit of treatment scrubs, lotions and sprays.

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SKINCARE

: PB TIP

gentle Practise ee p e a nd d mass a g d uc t p ring ro u d g in b re a t h n inside ion as a l. applicat ver y too out reco Beaute Pacifique Corpus Paradoxe Body Oil – Beauté Pacifique Australia 03 9562 0513 Dermalogica Thermafoliant Body Scrub – Dermalogica 02 8437 9600 Guinot Concentrated Slimming Cream Body – Hamaya International 1300 811 024 Jax Wax Wattle After Wax Body Lotion – Jax Wax Australia 03 5943 2422 Louvelle Brigitte Peach Blossom & Honey Body & Hair Oil – Louvelle admin@louvellewear.com Medik8 Nourishing Body Cream – Advanced Cosmeceuticals 1800 242 011 Mesoestetic Bodyshock Reduce & Go Stubborn Anti-Cellulite Spray – Advanced Cosmeceuticals 1800 242 011 Organicspa Body Salt Scrub – Organicspa Skincare 02 6680 3266 Pelactiv Energising Body Polish – Pelactiv 02 8422 5000 Skeyndor Body Sculpt Silhouette Remodelling Mud – Vogue Image Group 1800 554 545 Cedar and Stone Herbal Cleanse Bar – Cedar and Stone 07 5568 7460 Ultraderm Essential A Body Serum – Ultraderm 1300 660 297

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SKINCARE

Double

OR NOTHING Tackle more than one skin concern at a time with these super serums.

PB TIP

: K n ow y our vita mins: vitamin A to re g e n e ra vitamin B to re p t e , air, and vit amin C to brigh te n .

Architects of Skin Da Vinci 21 Growth Factors – Architects of Skin 1300 068 357 Cannabella Renewal Serum – Cannabella info@cannabella.com.au Dermalogica Biolumin-C Serum – Dermalogica 02 8437 9600 dermaviduals Isoflavone Serum – Derma Aesthetics 02 9960 1300 Medik8 Liquid Peptides – Advanced Cosmeceuticals 1800 242 011 Teoxane RHA Serum – TEOXANE Australia 02 9327 4899

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Want to know my secret?

Our new Derma Development Plan takes the unique chemistry of your clinic to create a bespoke programme supporting your vision & goals, no matter what they are.

Together, we’ll design a customised strategic plan enabling you to realise your vision.

Sign up for our free webinar and learn from industry leaders with exclusive insights into their success: www.dermaviduals.com.au/ my-development-plan

Rebecca Miller – The Skin Whisperer Owner of 3 clinics with 24 staff, keynote speaker, mum & entrepreneur “Our flagship clinic in rural New South Wales sees on average 20% growth year on year.

We are also extremely proud to have a 92% client retention rate. The business support provided by dermaviduals and, of course, being able to customise formulations for individual skin needs are paramount to this success. Connect with me to find out more!”

rebeccamillertheskinwhisperer

1300 420 223 support@skincorrection.com.au © Derma Aesthetics

SKINCARE Alpha-H Vitamin B with Copper Tripeptide – BLC Cosmetics 1800 659 777 Amperna Probiotic+ DS Soothing Serum – Amperna 0412 978 030 Beaute Pacifique Submersive Serum Paradoxe – Beauté Pacifique Australia 03 9562 0513 DMK Enbioment Serum – DMK 02 8424 6600 Nimue Pre & Post Serum – Vital Plus 1300 437 638 Pelactiv Cell Renewal Complex – Pelactiv 02 8422 5000

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SKINCARE Calecim Professional Multi-Action Cream Advanced Cosmeceuticals 1800 242 011

Mavala Anti-Age Nutrition Ultimate Cream - Cosimer 03 9645 1933

Dermatonics Nutridermaceutical Eye Serum Dermatonics 02 9188 8819 Dermaenergy Black Label NV Clean Dermaenergy 1300 799 709

Aspect Illuinating Polish - Advanced Skin Technology 1800 648 851

Organicsceuticals Skincare Enzyme Microexfoliant Organicspa Skincare 02 6680 3266

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Doctor Eckstein Bust & Body Lotion in Lavender Orange - Eckstein Australia 1800 026 306

SKINCARE

Payot Morning Mask in Water Power Payot 02 9874 1166 Medik8 Mutiny Squalane-Based Alternative Lip Balm Advanced Cosmeceuticals 1800 242 011

Dermalogica Active Clay Cleanser Dermalogica 02 8437 9600

Babor ReVersive Pro Youth Serum Hamaya International 1800 139 139

Image Skincare Ormedic Balancing Gel Polisher Professional Beauty Solutions 1800 625 387

O Cosmedics No Baggage Native Collagen Eye Mask INSKIN COSMEDICS 02 9712 8188 HydroPeptide FirmaBright 20% Vitamin C Booster - BLC Cosmetics 1800 659 777

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SALON VIEW

Byron Bay OASIS Behind Aestheticá’s pretty exterior there’s a team of experts taking a personable and considered approach to their clients’ needs, making this salon a feast both for the eyes… and the skin.

TAKE A SHORT drive out of Byron Bay’s bustling town centre and onward to Aestheticá – a carefully curated skin care oasis offering corneotherapeutic treatments. The clinic was founded by sisters-in-law Alexa Roetger - a registered nurse, and Kristal Smith – who has a background in beauty therapy and business.

Aestheticá’s doors were opened 18 months ago with the goal of removing clients from what Alexa, who is now the salon’s sole owner, describes as the ‘rushed in and out’-style skin treatments happening in Byron. “We really wanted to focus on slowing things down and listening while appreciating dermal therapy and nursing techniques that achieve the best results, without causing undue stress or discomfort,” Alexa explained.

To complete the vision, the salon’s interior was curated with a minimalist feel in mind. “Our goal was to create a space which was well thought out and designed to create a sense of calm

SINCE JANUARY, WE HAVE OFFERED CLIENTS FIVE PERCENT OFF THEIR NEXT PRODUCT PURCHASE FOR EMPTIES RETURNED TO CLINIC TO BE RECYCLED BY SUSTAINABLE SALONS. THE TIME FOR CHANGE IS NOW.

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and not be considered your typical ‘beauty/injectables’ clinic which can be cold… we made sure that when you walk into our clinic there is an instant sense of calm and warmth.” Florals, dried palm spears and hessian bowls are set against crisp white walls, and Roman arches carve out a hallway leading to private treatment rooms. “Our interior has become a main focus for our clinic with pictures shared on various platforms every day.

[It has] definitely contributed to our very fast growth.” Staff also dress in white linens to provide a relaxed alternative to a traditional clinical uniform.

The Aestheticá team are trained to service clients of all ages with a carefully curated skin care regime. “Each and every one of our treatment pathways is tailored to the individual. After all, every skin is a unique fingerprint.” The team of eight dermal therapists are trained in corneotherapy and have forgone the use of lasers in favour of a simple treatment menu that is entirely customisable. “Our vast range of education over both beauty and nursing industries meant we wanted to offer great skin treatments, a holistic approach to skin heath and real results,” Alexa said, “which is why we settled with customised skin treatments and cosmetic injectables.”

The salon chose to work with skincare brand, dermaviduals.

“From the start we were on the hunt for an amazing skincare company with incredible results and support for a new little business like ours.” Alexa explained that they had felt supported by the brand from the get-go – “the education we received, although a very steep learning curve, was second to none. As we also use MAX LED in our clinic and were fortunate enough

to have an all-day session with Simone Vescio here in Byron which blew our minds and literally changed the way we thought about skin. We grew so fast with dermaviduals and became pink diamond stockists within six months so we couldn’t be more grateful! Our number one most popular treatment by far is our dermaviduls’ Level 2 facial. This 70 minute treatment combines LED, enzyme peel and actives.”

The salon also partners with Sustainable Salons Australia as a means of benefiting their broader community. “We rescue up to 95 percent of all consumables in clinic from ending up in landfill, and all proceeds from repurposing salon materials are donated to OzHarvest and KiwiHarvest to distribute meals for those in need… more than 2,000 meals every month. We are also encouraging our clients to bring their product ‘empties’ back into clinic to be recycled. Since January, we have offered clients five percent off their next product purchase for empties returned to clinic to be recycled by Sustainable Salons. The time for change is now.”

While the team is on the front foot of sustainability practices, Aestheticá also enjoys a zero staff turnover since opening. When it comes to hiring staff, “we look for top education, personability, empathy and commitment to saving skin,” Alexa noted. “It has become very much a part of our clinic ethos to ensure clients feel loved and nurtured when they walk through our doors; a good relationship with an aesthetician is for life!” n

SKINCARE

Ask the

SKINFLUENCERS Question: Is it possible to overwork the skin and if so, do you predict salons will take on a less active-based approach to skincare development?

Dr Naomi, cosmetic doctor and founder of The Manse Clinic, knows one solution isn’t always enough.

“The skin, our largest organ, is a cleverly designed barrier. It protects our bodies and has an impressive capability for healing itself. Skin absorption means the transport of chemicals from the outer surface of the skin both into the skin and the circulation. Cosmetic products need to maintain the skin’s barrier function yet still penetrate to reach their intended target to create the desired outcome.

‘Overworked’ from a medical point of view implies to me that a product or treatment has gone beyond the therapeutic and/or has created harm, complication or potential of harm or a negative outcome in some way. ‘Overworked’ may also imply an overuse of product or overtreatment with devices. In terms of the skin itself, ‘overworked’ might typically mean that the skin has reacted with flakiness, inflammation, pigmentation or dermatitis, etcetera.

For something like acne scarring, that is one case where from my experience the more effort the patient and doctor put into treatments, the better the outcome. At The Manse Clinic and in the case of melasma, we use a layered approach because individually the products or procedures can only get results to a certain level, but when added together, better results can be achieved, causing a higher satisfaction level for the patient and treating doctor/therapist. However, so many factors are important [when devising a treatment plan], including the type of skin concern, whether we can treat it to achieve a ‘perfect’ outcome, whether we can just manage it, or make improvements slowly over time, and what is the natural course of the issue.

As a doctor, I think mostly in terms of risks.

One of the ingredients that people are scared of is hydroquinone, I assume because of the risk of ochronosis (blue-black pigmentation). When used correctly, that risk is very low. Tretinoin would be another one that people are scared of and see as ‘harsh’. Patients may be scared off tretinoin because they tried it and didn’t build

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FOR PEOPLE WHO WANT POSITIVE CHANGE IN THEIR SKIN, THERE’S REALLY NO PLACE FOR INACTIVE INGREDIENTS. their skin up to it slowly, or used a concentration that wasn’t suitable for their skin. The ‘risk’ of this ingredient can often be managed with education and correct application. Another ingredient that I wouldn’t classify as harsh, but in a certain population can trigger ‘complications’, would be Vitamin C. A significant number of people have trouble with this due to it triggering pimples. However for those without that at-risk skin type, Vitamin C is a fantastic antioxidant and works amazing for pigmentation and anti-ageing.

‘Active’ to me in skincare implies ingredients that are able to achieve change in the skin and ‘inactive’ ingredients implies the reverse. So for people who want positive change in their skin, there’s really no place for inactives.

Ultimately, I always want to use the products/procedures with the lowest level of risk which are capable of achieving the desired results. If there was a trend towards lowering risk, yes, fantastic, but this would be of no use for skin issues unless the products were also achieving the desired results. It is the patient who has the final say about their own risk tolerance, which will determine the products and procedures chosen for that patient.”

Robyn McAlpine, skin therapist, author and Skintifix owner, says less is more.

“There seems to be an epidemic of people trying to get their skin to ‘perform’; to be something that it’s genetically not. I find people in online beauty forums compare the strength of their skin care, like behaving stronger and more aggressive is a badge of honour (even if their face is peeling, red and inflamed!) Yet those who understand the intricacies of skin function are more attune to what ingredients are needed and it’s not about more, more, more! A strong topical reaction doesn’t mean it must be working, much like we believe if something tastes bad it must be healthy and therefore good for us!

I wrote my book, Skinside Out to give women a foundational understanding of how skin works. I talk a lot about supporting our skin’s barrier and avoiding treatments and ingredients that hinder this natural cellular process.

At Skintifix, we work alongside how the skin functions, respecting the keratinocyte lifecycle at all times; our skin is designed for this. It’s usually our own fault for trying to interfere with this that we end up creating more skin issues. The process of nurturing skin is where we get incredible results.

EXTREME TREATMENTS THAT ABRADE OR PEEL BACK THE SKIN ARE TAKING TOO MUCH AWAY AND IMPAIRING THE SKIN’S NATURAL PROTECTIVE BARRIER. I work with dermaviduals as my only skincare line because they adhere to the principles of corneotherapy and how I choose to treat skin, respecting the stratum corneum at all times. Skin is not designed to be ‘squeaky clean’ and lacking texture.

Extreme treatments that abrade or peel back the skin are taking too much away and impairing the skin’s natural protective barrier.

Following trends also isn’t in the best interest of your skin. Whilst the beauty industry is quite fast-paced, our human cell biology is not. Getting back to basics, whilst also having the technology to deliver ingredients where they are needed in our skin is where it’s at for getting real, long term results! Mind you, if the trend was to move into more natural, less active and/or less ingredient-heavy formulations I would rejoice (I have a sneaky suspicion that as an industry, we are already headed that way), I would continue to work with skin in much the same way as I do now.” n

MAKEUP dermaviduals Finishing Touch Refillable Makeup Brush - Derma Aesthetics 02 9960 1300

Make-Up Studio Precise Eyeliner Pen in Extra Black - Make-Up Studio Australia 08 8357 0242

Jane Iredale Pure Basics Eye Shadow Kit - Margifox Distributors 1300 850 008

Gorgeous Cosmetics Matte Liquid Lipstick in Laura - Gorgeous Cosmetics 03 8585 3702 RefectoCil Lash & Brow Booster RefectoCil Australia 02 7200 8452

Youngblood Mineral Cosmetics LightReflecting Highlighter in Quartz - Professional Beauty Solutions 1800 625 387

SLA Paris Pimp My Lashes Mascara in Black - Encore Beauty 1300 770 428

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Temptu Perfect Canvas Airbrush Foundation TEMPTU Pro Australia 03 8585 3707

BLUE LIGHT PROTECTION Revive Moisturisers imbued with IBR-Urbiotect

“Medical skincare not sold online, not by us and not by you!”

Black Label by

P. 1300 799 709

E. energy@dermaenergy.com.au

www.dermaenergy.com.au

MAKEUP

OFFICE

Essentials For the daily grind, pack the products that will serve you like your morning espresso.

Ardell Faux Mink Multi-Layering Mascara in Supreme Black – Frostbland 02 8709 8800 dermaviduals Eye Liner in Dark Brown – Derma Aesthetics 02 9960 1300 Karen Murrell Natural Lipstick in Bordeaux Rouge – Karen Murrell 64 2 7269 1389 Nee Make Up Milano Eyeshadow Trio in Sophi – Jessica Cosmetics 1300 470 648 Pelactiv Loose Mineral Powder – Pelactiv 02 8422 5000 Trinny London Golden Glow in Jensta – Trinny London tlc@trinnylondon.com Trinny London Just a Touch in Zandy – Trinny London tlc@trinnylondon.com Trinny London Lip2Cheek in Lady J – Trinny London tlc@trinnylondon.com Victoria Curtis Matte Perfection Mineral Foundation Soft Focus Powder Finish – Curtis Collection 03 9421 5577 Zuii Foundation Primer – Zuii Organic 07 5596 2319

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Frame eyes flawlessly using the RefectoCil Basic Starter Kit. Whether you’re a beginner or seasoned lash and brow artist, this complete kit includes all products and tools needed to master classic and on-trend styles.

The RefectoCil Basic Starter Kit (RRP $135.50) features 6 best-selling RefectoCil colours, tint accessories and Style Book to guide your creative mixing and blending.

For product and training enquiries, contact RefectoCil Australia directly. +61 2 7200 8452 sales@refectocil-australia.com.au www.refectocil-australia.com.au

MAKEUP

Bridal

Your big day requires makeup that will look and feel flawless.

BEAUTY

Alpha-H Absolute Lip Perfector in Nude Blush – BLC Cosmetics 1800 659 777 Ardell Professional Naked Lashes in 421 – Frostbland 02 8709 8800 Cover FX Monochromatic Blush Duo Matte + Shimmer in Pink Dahlia – Sephora 02 8880 9446 Gorgeous Cosmetics Lipstick in Muse – Gorgeous Cosmetics 03 8585 3702 La Mav Organic Bio-Active Concealer – La Mav 1300 052 628 Make-Up Studio Eyeshadow Lumiere in Classy Champagne – Make-Up Studio Australia 08 8357 0242 Morphe Eyeshadow Brush – Morphe 1800 955 927 O Cosmedics Sk1n Natural Fusion Treatment Foundation – INSKIN COSMEDICS 02 9712 8188 Real Techniques Miracle Complexion Sponge in Sugar Crush – Chemcorp International 9526 0777 Skindinavia The Makeup Finishing Spray in Bridal – Advanced Cosmeceuticals 1800 242 011 Victoria Curtis Skin Refining Face Primer – Curtis Collection 03 9421 5577

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P E R S O N A L T R A I N I N G FO R YO U R S K I N 12 Weeks to WOW is a bespoke training programme for the skin exclusive to Medik8.

Provide 6 in-clinic professional peels within 12 weeks. Tailored to tackle specific skin concerns and suitable for every skin type - from sensitive to resilient.

To enhance results and minimise downtime after peels, your client will receive one of Medik8's signature CSA regimes.

Take your client on an engaging skincare journey to achieve Beautiful Skin for Life.

www.medik8.com.au

@medik8australia 1800 242 011

Autumn

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Embrace the mood of the season with these trending nail shades.

NAILS

Bio Sculpture Gel Nail Polish in Totally Topaz – Bio Beauty Concepts 02 8218 4500 Bio Sculpture Gemini Nourishing Nail Polish in Cango Caves – Bio Beauty Concepts 02 8218 4500 Bio Sculpture Gemini Nourishing Nail Polish in Wilting Bouqet – Bio Beauty Concepts 02 8218 4500 CND Vinylux Long Wear Polish in Brick Knit – Pacific Nail & Beauty 07 5597 4555 CND Vinylux Long Wear Polish in Cityscape – Pacific Nail & Beauty 07 5597 4555 Jessica Custom Nail Colour in Toasted Pecans – Jessica Cosmetics 1300 470 648 Miss Frankie 5 Free Breathable Nail Polish in I Look Better Nude – Miss Frankie hello@missfrankie.com.au

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NAILS

nail-file

SKYE MCINTYRE WHAT I LOVE MOST ABOUT MY OWN BUSINESS IS… “The diversity! I meet beautiful, interesting, inspiring women every day. And I love creating nails to suit their individual personalities.

So many of these women I’m proud to call friends. Some have been coming to me for years, and together we’ve shared the ups and the downs, the happy and the sad. I know there are times that I’m the only person they talk to about certain issues, which I absolutely treasure. It’s a genuine honour to be the one they open up to, to be their sounding board and keeper of secrets.

It’s the greatest compliment they can give sometimes the privilege of doing their nails is an added bonus.

Like a lot of female entrepreneurs, I’ve created a business to suit my lifestyle. I’m a hands-on mum and appreciate the flexibility to never miss anything in my son’s life.

This has always been a critical factor for me - business can be all consuming, and I’m conscious of remaining true to my priorities.

And for me, it’s people that come first.”

MY INTERNATIONAL QUALIFICATIONS INCLUDE… “I should start by saying that I’m a

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SYDNEY NAIL SALON OWNER AND CND AND SHELLAC EDUCATION AMBASSADOR SKYE MCINTYRE HAS WORKED WITH CELEBRITIES AND BEAUTY STYLISTS TO CREATE THE ULTIMATE FASHION MANICURE. SHE REVEALS HER INSPIRATION.

perfectionist with high standards! This is why it’s always been important that I align myself with the industry leader. Without a doubt, this is CND.”

My qualifications are recognised globally, which gives me the confidence that I’m delivering the very best expertise. It also gives my clients the reassurance that they’ve chosen a nail stylist who’s genuinely invested in them.”

I WAS INSPIRED TO SET UP SKYE MCINTRYE NAIL STUDIO BECAUSE… “My studio was born out of absolute desperation. I found myself a single mother with a two-year-old and thought, ‘How am I going to make ends meet?’.

For me, it was recognising not only what I was good at, but also what I loved. And it always came down to creativity. Fashion and beauty have always inspired me, and despite only being in the modelling or nail industry casually for the last 10 years, I realised that merging the two would let me provide something uniquely special.

I threw myself into retraining, updating my decade-old skills with CND™. Not wanting to put my baby into daycare, I set my business up from home and began taking on clients of a night while he slept.

When I started, there were 34 other ‘nail bars’ in my area. This, I am sure, would scare many people. But I never altered my course.

I believed in myself and my craft. Most of all, I knew my audience - after all, they were me! Women who wanted not only creativity and skill, but also individual, one-on-one attention. And who definitely wanted a nail professional who’s educated!”

I AM A CND SHELLAC EDUCATION AMBASSADOR AND LOVE THIS ROLE BECAUSE… “Our industry is unregulated, CND™ sets a benchmark. I love and respect this.

Education is key in our industry - we can never know enough. And with products always evolving, it’s critical that we keep learning. I invest heavily in nail courses, both in-person and online, to keep my skills modern and up-to-date.

CND™ SHELLAC™ came onto the market at exactly the right time for me. The industry was ready for a shake-up, and I was ready to educate nail professionals on what is a game-changing product.

I love sharing this knowledge with other like-minded nail professionals - professionals who also share the CND™ values of being Passionate, Professional, Principled and Bold. Because together, we’re driving change. We’re not only providing our clients with superior service, but we’re setting an industry benchmark.”

nails, especially with socials like Pinterest - they’re killing us nail professionals! It’s so hard for a client to understand that they can’t have intricate pieces of art on all 10 nails in a 45-minute appointment and for $50, which highlights the importance of education.

Physically the hardest thing is that we can sit for up to 12 hours a day, which takes a real toll on your body. I’ve had to become very strict with myself and make sure I book in lunch breaks (it’s very easy to skip lunch in this industry!) and put things out of arm’s reach to ensure I stand up frequently.

I’ve also had to become very firm with myself about exercise. I do a Pilates class every day, which has become an absolute ‘no excuses allowed’ zone. This has been the only thing to save my body.”

MY GREATEST LOVE OF THE NAIL INDUSTRY IS… “I love the ongoing evolution of the nail industry. New trends, new colours, new products, new techniques… it challenges me to stay on top of my game. And I love a challenge!”

I’VE SEEN THIS INDUSTRY CHANGE IN MANY WAYS, INCLUDING… “Working for over 20 years in the industry, I’ve seen trends come in, go out, and come back in again.

But without a doubt, the discovery of CND™ SHELLAC™ has been THE biggest game changer for the industry. What a sensational invention!

CND™ SHELLAC™ has not only changed the game for nail professionals, but it’s brought women back to the salon. Almost overnight, having your nails done without waiting for them to dry, and being fearful of bumping, scratching and chipping them, became a thing of the past.

Now, the focus is on caring for the natural nail. We want the natural nail to remain beautiful, even if we’re having enhancements.

I educate my students and clients on how this can be achieved, and reassure them that natural nails no longer need to be damaged.

And I love this.”

THE HARDEST PART ABOUT BEING A NAIL ARTIST IS… “One thing I quickly discovered is that I’m never going to become a millionaire filing

I FIND NAIL INSPIRATION AT… “Everywhere! People are amazing - I’ve made so many friends in the industry who come from all over the world, and every single one of them inspires me.

Fashion has always been a love of mine, so the international runways are also a major source of inspiration. And of course, I love watching celebrities to find the next trend.

It’s funny how they say that inspiration will often come out of the blue. I’ll often find myself waking up in the middle of the night thinking of colour combinations for clients.

MY FAVOURITE TREND FOR THE SEASON AHEAD IS… “As it starts to cool throughout Autumn and Winter, you’ll find clients slipping back into their comfortable deep, warm, yummy colours.

This year I believe we’ll see more of the classic single colour manicures, as well as the marble ombre.”

I’VE BEEN DESCRIBED AS… “I’m sure I’ve been described as many things! Clients will often say, “But Skye, it looked perfect as it was” after I wipe away a design I’m working on, ready to start again.

So perfectionism is definitely something that comes to mind as it drives me absolutely insane if I think they could be better! I would call myself a perfectionist.

My ability to work under pressure has also been described as perseverance. When you have clients back-to-back and you’re trying to design the most perfect nails but your next client is due…

SO much pressure! But it’s in my nature to keep pushing through. I’m definitely not a quitter, and will keep putting in the hard yards until I nail it (pun intended!).

Ohhh and I love this one - I constantly get told I should be a psychologist. I’m just trying to work out how to charge for this one.”

IF I WERE A NAIL COLOUR I’D BE… “Barbie Pink, absolutely no question.

I’ve been obsessed with it for as long as I can remember.

Thanks Barbie.”

MY FAVOURITE TREND IS… “The shape of a nail is what I love the most, and I’m so happy the ‘almond’ trend remains a strong leader. It compliments nearly every woman’s hand, as well as being classic and easy to wear.

There’s a definite skill to getting it perfect but when you do change to it, you’ll never go back. Promise!”

PROFESSIONAL BEAUTY

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TANNING

WAY TO

Glow

Hold on to that fresh tan feeling, no matter the weather.

Mine Tan Express Self Tan Mousse in Medium -Dark - Marq Group 1300 819 331

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Naked Tan The Original 2 Hour Tan in Ultra Dark Naked Tan 1300 365 683

Tanologist Self Tan Drops in Dark - Tanologist hello@tanologist.com

Vita Liberata Self-Tanning Mist Encore Beauty 1300 770 428

$0 Merchant Terminal rental fee for 6 months.

That’ll save your business dough.

CommBank Merchant Terminal

Things you should know. Eligibility criteria applies. Consider the terms & conditions and other fees and charges at commbank.com.au/merchantterminal The offer is valid until 30/06/2020. As this advice has been prepared without considering your objectives, financial situation or needs, you should, before acting on the advice, consider its appropriateness to your circumstances. Commonwealth Bank of Australia ABN 48 123 123 124 AFSL 234945.

TRANSFORM YOUR PROFITABILITY

Medical Multi-Plasma Device The TGA-approved PLAXPOT Plasma Pen is an advanced, all-in-one device

WITH AWARD-WINNING DEVICES

that can be used for a range of skin tightening and rejuvenation procedures on the face and body –

The professional beauty industry has changed rapidly

offering a revolutionary alternative to

over the past ten years, and as we enter a new decade,

invasive surgical procedures, for a fraction of the cost and with

high-tech modalities and devices are set to play a

minimal downtime.

bigger role than ever when it comes to client results –

Unlike other devices on the market, Plaxpot

and in turn – salon revenue.

comes with two additional treatment tips

At PBS, we offer a range of TGA-approved, award-

that improve product absorption and help

winning devices to treat a range of common client

diminish signs of ageing without causing thermal trauma. These tips are designed to assist

concerns, and deliver them with industry-leading after-sales support, ongoing education and training, and free marketing materials to help you promote your treatments.

in lifting and rejuvenating droopy eyelids, lower eyebags, crow’s feet, nasolabial folds, neck wrinkles, skin tags, redness and blemishes, as well as improving overall skin tone and texture – achieving superior results for clients and an unrivalled return on investment for clinics.

Micro-Needling Device Coming soon...

Coming soon to PBS, our new electroporation needle system (EPN) is a next-generation cosmetic device that combines the benefits of micro-needling with the penetrability power of electroporation, all-in-one device.

A minimally invasive technique that allows the active ingredients in skincare products to penetrate the deeper layers of the skin – increasing their efficacy and delivering remarkable results – our EPN pen is great for skin rejuvenation and treats: Fine lines & wrinkles | Pigmentation | Uneven skin tone and texture | Scarring | Enlarged pores | Stretch marks

The Leading Light in LED Phototherapy DERMALUX are the world leaders in LED phototherapy, and their TGA-approved systems use clinically-proven Blue 415nm, Red 633nm and Near Infrared 830nm wavelengths delivered at the optimised intensity and dose – enabling effective photo-biomodulation of targeted cells and skin tissue to deliver proven results.

With a six-time award-winning portfolio of devices to suit every requirement and budget - from the high-powered, doctor’s-only MD unit, through to the new portable Flex device - Dermalux systems offer powerful skin rejuvenation and accelerated post-treatment healing, as well as boosting results for: Acne | Rosacea | Hyperpigmentation | Dehydrated skin | Dull complexion | Fine lines

The UK’s No.1 Laser & IPL Manufacturer With over 25 years’ experience manufacturing medical-grade aesthetic laser and IPL devices, LYNTON is the UK’s premier manufacturer – delivering highquality, reliable, award-winning technology at affordable prices that offer salon owners an amazing return on investment.

Lynton’s customisable, all-in-one 3JUVE and Excelight devices use Fractional Er: YAG Laser (2940nm), IPL and tripolar radiofrequency to offer skin tightening and hair removal, and treat common client concerns such as: Fine lines | Wrinkles | Veins | Pigmentation | Rosacea | Age spots

TGA-APPROVED DEVICES

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ENERGY TREATMENT OF THE YEAR

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F I N A N C E O P T I O N S A VA I L A B L E

Call us on 1800 625 387 to speak to a consultant and find out how our devices can transform your business and your profits! Or visit www.probeautysolutions.com.au to find out more.

FOREVER YOUNGBLOOD

Created by Youngblood Mineral Cosmetics’ makeup artist Oriana Repoli for their latest campaign, these three on-trend looks are easier to achieve than you might think!

Photographer: Amanda Harvie | Makeup Direction: Carina Rodriguez | Hair: Alyssa Gonzalez

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MAKEUP MASTERCLASS

TIMELESS ELEGANCE “This classic look centres around the staple beauty product in every makeup bag – the perfect red lipstick. To achieve this look, I pumped up the shimmery shades on the eyelids and added a red lipstick that complimented each model’s skin tone. Youngblood boasts a range of red lipsticks with warm, cool and neutral undertones – ensuring there’s the perfect red for everyone! For a long-lasting red lip, I recommend prepping lips with our Stay Put Eye Primer to ensure staying power and strong colour payoff, and lining lips with our ‘Truly Red’ Lip Liner before applying your lipstick.”

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SULTRY GLAMOUR “Created using Youngblood’s versatile new Weekender Palette, this look emphasizes a dramatic, smoky eye and sculpted cheekbones.

Our new Defining Bronzers are perfect for chiselling cheekbones, and the Light Reflecting Highlighters applied to the high points of the face give skin a sun-kissed glow. My personal favourites are ‘Aurora’ – a beautiful and universal champagne shade – and ‘Fiesta’ for darker skin tones, because it provides a gorgeous gold glimmer. I used the ‘Rose’ and ‘Mimosas’ shades in the Weekender Palette to give the lids an iridescent raspberry hue, and blended out the matte black shade ‘Adventure’ to create a smoky wing. I wanted to keep the focus on the eyes and the flawless complexion, so I topped the lips with a combination of Youngblood’s hydrating Mineral Crème lipsticks in understated nude shades ‘Secret’, ‘Naked’ and ‘Sienna’.”

NATURAL RADIANCE “These gorgeous looks focus on a luminous complexion with a natural, soft eye. I mixed Youngblood’s Mineral Primer and Diamond Illuminator together to create a glowy, radiant base and applied our ultra-hydrating Liquid Mineral Foundation to get that luminous, dewy skin we all love so much. A light application of our universally-flattering Pressed Blush in Posh and Light Reflecting Highlighters gave the skin a healthy glow, while the eyes were created with the Sweet Talk palette – a collection of beautiful matte, pearl and shimmer shades.

The finishing touch was a slick of neutral gloss for a healthy, hydrated pout.”

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‘Aurora’ Light Reflecting Highlighter

Illuminator with Diamond Powder

‘Naked’ Mineral Crème Lipstick

MAKEUP MASTERCLASS

from THE SHOOT...

Oriana Repoli

Youngblood Makeup Artist

What was the inspiration behind the looks you created?

“This campaign was inspired by healthy, flawless skin, and the power of Youngblood products to create a variety of stunning looks. We chose models with different skin tones to highlight the range of shades available and showcase the way our products are inclusive of all skin types and tones. We began the shoot with a natural, radiant look, then built up the cheek contour and eyes, and finished off with a timeless red lip.”

What key elements are a must for creating these looks?

“Starting with the right primer (which will depend on the look you’re going for and the individual’s skin type) will ensure the foundation goes on smoothly and create the perfect base. To amp up the glow factor you can’t go past Youngblood’s new Light Reflecting Highlighters, and I can’t recommend the double-sided Weekender Palette enough – I used it for all three looks and it has all your eyeshadow, blush and highlighter needs covered in one handy compact!”

What are your top tips to achieving a flawless, natural look?

“First, always set your primer with Mineral Rice Powder before applying the Loose Mineral Foundation. Second, instead of something too matte, use a creamy concealer like our Ultimate Concealer or Ultimate Corrector to cover skin imperfections – they reflect the light like natural skin does. And finally, the right tools are crucial for coverage control – always start with a light application and build product as needed. Youngblood’s Luxe Brush Collection boasts 13 professional-quality brushes to help you achieve the makeup of your dreams, from au natural to the heaviest of applications.”

With so many brands on the market, what sets Youngblood apart?

“Youngblood is the original pioneer of clean luxury beauty. The products use the highestquality ingredients that are both beneficial for the skin and high-performing, and they’re suitable for even the most sensitive skin. Youngblood is safe to use on conditions such as melasma, rosacea and eczema, and feels lightweight on the skin – even when you’ve gone for full coverage! Fortified with skin-nourishing minerals and botanicals, if you’re after makeup that doubles as skincare, you can’t go past Youngblood.”

Mineral Primer

‘Honey’ Loose Mineral Foundation

What’s your favourite product in the Youngblood range?

“Definitely the Loose Mineral Foundation! The powder is so silky and buildable, and it provides coverage like no other foundation I’ve ever used. It leaves skin looking completely natural yet radiant, and I love using it with the Mineral Rice Setting Powder to get a flawless, airbrushed look.”

You have five minutes to leave the house – what’s your go to look?

“First, I’d use the CC Primer or Moisture Tint to quickly and effortlessly create an even skin tone. Both products offer sheer coverage – the Youngblood CC Primer mattifies the skin and eases redness, while the Moisture Tint adds a surge of hydration and a glowy finish. I’d add a touch of Ultimate Concealer under my eyes and on any blemishes, and would use the versatile Defining Bronzer and Light Reflecting Highlighter to do a quick cheek and eyeshadow. Next, I’d take the dual-ended On Point Brow Pencil to brush up my brows and fill in gaps, and finish things off with a few swipes of Mineral Lengthening Mascara and a slick of Mineral Creme Lipstick in ‘Muse’ to my lips – dabbing some onto the apples of my cheeks for blush. Voila!”

What’s one Youngblood product you can’t live without?

“The Diamond Illuminator! This product is so versatile – I love using it as a hydrating primer for a radiant base, mixing it into foundations to give them a little more luminosity, and tapping it onto cheekbones as a subtle highlighter. The innovative formula contains finely-milled diamond powder for a natural glow, and antioxidant-rich marula oil for its moisturising and anti-ageing benefits.”

What trends can we look forward to in 2020?

“Glowing, natural skin, for sure! Softly luminous complexions are on the rise, and more and more people will be looking for makeup that works double time as skincare and lets their skin breathe. Youngblood’s Liquid Foundation is the perfect example, with a formula infused with natural ingredients that hydrate, nourish and heal the skin.

‘Sweet Talk’ Eyeshadow Quad PROFESSIONAL BEAUTY

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STYLE FILE

SHAUNA CROWLEY

British-born Makeup Artist, Shauna Crowley packed up her life and moved down under six years ago. She enrolled in Cameron Jayne’s Makeup Academy in Sydney and has never looked back. Since graduating, Shauna has worked with some of Australia’s most renowned Makeup Artists including Victoria Baron and Rae Morris, and has travelled for campaigns in Europe, Morocco and Palm Springs. She dished to Hannah Gay on everything she loves.

NAME A KEY LESSON YOU’VE LEARNT WHILE WORKING IN THIS INDUSTRY SO FAR? “Keep pushing! Being a freelancer can be hard on your mental state, especially if you’re experiencing a quiet patch. Just keep going - invest in yourself and your career, and don’t get caught up on what everyone else is doing.”

WHAT’S BEEN THE MOST REWARDING THING YOU’VE ENCOUNTERED IN YOUR CAREER? “Paris Fashion Week 2019 was my first show overseas and was directed by British Makeup Artist, Val Garland. She has been an inspiration to me for years, so to be on her team was such an honour!”

WHO INSPIRES YOU? “My mum. I get my hard-work ethic from her. She achieved so much during her career, and now pushes me to do the same.”

WHAT’S YOUR FAVOURITE BEAUTY LOOK TO CREATE FOR AUTUMN? “I love a wine-stained lip paired with perfected, glowy skin and a fluffy brow!”

FAVOURITE CUISINE? “Carbs! It isn’t classed as a cuisine… but just give me all of the carbs!”

WHAT DOES YOUR DREAM HOLIDAY LOOK LIKE? “I recently got married in Canggu, Bali so the village holds a special place in my heart.

I just love the restaurants and beach clubs!

I plan on going back with my husband and friends for my 30th birthday celebrations this year.”

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NAME YOUR TOP, GO-TO BEAUTY PRODUCTS TO USE. “My number one product, which is a must in both my kit and personal makeup bag, is the Chanel Soleil Tan De Chanel Bronzing Makeup Base. It’s easy to use and gives an instant glow to the skin. I also use skincare products from Dr Natasha Cook Cosmeceuticals - they give my skin so much life! I wear the brand’s Concentrated CC+ Cream with SPF30 every day!”

WHAT IS ONE OF YOUR GOALS FOR 2020?

“To run ten kilometres - it might not sound like a lot, but I’ve always wanted to get into running so I’m going to make it happen this year.”

MEET THE NEXT GENERATION OF MEDICAL MICRONEEDLING

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GLOBAL CERTIFICATIONS • Medical device certification (CE0123) according to MDD and DIN EN ISO 13485 standard • ARTG: 315425

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• Small cartridge head, containing 6 x 32 gauge needles, allows the aesthetician/practitioner to carefully treat all contours of the treatment area • Adjustable speed & needle depth - allows precise control of up to 900 microchannels per second depending on skin density & condition • Patented safety membrane in the disposable cartridge prevents contamination of the handpiece • Engineered and manufactured in Germany

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enquiries@skincorrection.com.au

TALKING POINT

THE SOFTWARE SOLUTION When it comes to choosing the ideal salon management software for your space there are important elements to consider to keep your business running smoothly. Anita Quade chats to software suppliers and salons about their choices.

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WOR K L E S S, C R E AT E M O R E W I TH SHO RTC U TS S O FT WA R E shortcuts.com.au

CONVERGE A conversation series over coffee.

We’re bringing together industry experts and brands to share secrets to digital marketing over breakfast.

Brisbane: March 24th | Sydney + Melbourne: TBC Learn more shortcuts.com.au/converge

HEAR FROM

JO BURGESS SHORTCUTS

DANIELLE LEWIS

SCRUNCH INFLUENCER AGENCY

CHRISTY LAURENCE PLANN

MICHELLE MACRAE GOOGLE

TALKING POINT

FRESHA What should a salon or spa owner consider when choosing software options?

Salons and Spa’s should choose a cloud based platform that does everything: For example Fresha isn’t just a booking calendar. The cloud platform is a booking system, Point-ofSale system integrating with your existing checkout, and smart marketing will improve loyalty and acquire new clients, an automated reminder system to reduce no-shows and allows unlimited staff members, locations, clients and bookings.

What is your view toward the advantages & challenges associated with salon marketplaces?

Marketplaces are great platforms to showcase your business profile in your local area and be discovered 24/7 by clients looking for salons and spas. For example Fresha Marketplace is the world’s largest beauty network that sends millions of clients to salons and spas every month. Many salons are switching to Fresha and listing their profiles online. If you’re not online you’re losing out. A growing number of consumers expect to be able to book services online and this trend will continue to increase as younger, tech-savvy clients take over the market. 40% of online bookings are made outside of normal business hours.

What level of training is required for a new salon user?

Fresha is designed for simplicity and immediacy. Sign up, provide your business info and start booking in clients. And the Fresha Team are always happy to help you get to grips with the software, The Fresha platform came out on top in all three rating categories for salon software; most popular, most affordable and most userfriendly software.

William Zeqiri Founder, CEO www.fresha.com

SALON INSIGHT Which considerations are the most important in choosing your software solution and why?

The most important features include Point-of-Sales, Card Processing and Targeted Marketing. Fresha offered us the best competitive payment rates so we moved all transactions to Fresha.

From a data migration perspective; how easy or otherwise is it to change from another salon management software?

It’s very easy to migrate data from other systems. When we moved to Fresha we exported all data from our old system and Fresha customer supported uploaded all data within a day. It was the best customer experience we’ve ever had and we’ve never looked back.

Describe the training experience for a new salon user?

The best part when we moved to Fresha was their system was so easy-to-use and intuitive we did not even need any training.

When we require any support Fresha customer service is always there to help.

Regarding device compatibility across laptop, tablet or smartphone; provide a real-life example of how your chosen software solution has delivered significant flexibility for you as a business owner.

Its has totally changed the way we operate. We started accepting bookings online and now almost 80% of our appointments are booked by clients themselves. We’ve seen our occupancy rates increase by 17% and revenues by 21%. We run our business on the go with Fresha Apps, push notifications etc. Now i am thinking of opening our second location.

Ama Quashie AMA Nail Salon www.amathesalon.com

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TALKING POINT

KITOMBA SALON AND SPA SOFTWARE What software feature do you forecast to deliver the next innovation for salons and their clients?

We expect to see an increase in the use of mobile devices in salons, spas and clinics. This will lead to the development of innovative features that use mobile technology to increase efficiency, reduce paper use and create opportunities to provide a better client experience.

One great example we’re currently seeing is that salons are moving away from traditional paper forms in favour of digital forms which staff and clients can complete on a tablet or smartphone. This reduces the administrative and environmental burden of paper forms and allows for a new way of customising and streamlining the client consultation process. It also ensures sensitive data is stored securely and is easily accessible when you need it.

Features that allow tasks traditionally performed at the front desk to move to the salon floor, inside treatment rooms and even outside the salon will revolutionise the salon space and change the way staff interact with their clients.

Which were the three most important considerations in choosing your software solutions and why?

When choosing software, first and foremost I’m looking for user friendliness and a seamless experience for both our team and clients.

Quality software like Kitomba provides constant innovations to streamline processes, increase efficiency, improve productivity and save our business money. My top three most important features are: Appointment scheduling and reminders. Our clients are living in a busy world, but appointment reminders bring us right to the top of their mind, so they’ve helped stop the no shows and missed appointments. We’ve also educated our clients to prioritise themselves, so allowing them to schedule their own appointments on their own schedule with online booking is priceless. Since introducing these processes, our staff utilisation is so much better!

Reporting and analytics. Comprehensive reporting is essential to measure staff KPIs, client information, performance business trends, as well as growth. Analytics help you understand your ideal client and their purchasing patterns. The more you know about your clients, the more you can effectively communicate through all platforms to create an authentic connection, leading to a lifelong client.

Point of sale and payment processes need to be quick, easy and seamless. Consumers have access to everything at the push of a button these days on the internet, so making point of sale and related processes simple is critical to the growth of your business.

What are considerations when choosing software?

The most important thing to consider when choosing salon and spa software is that you feel confident it’s going to help you to understand and run your business, both now and in the future.

Software that’s been built specifically for the hair and beauty industry and has been developed with you and your business in mind, and therefore will continue to move forward with the industry, and create features that support changes and innovations in your business.

It can be tempting to choose an entry level product to save money or because you don’t yet need the extra functionality. However, when you choose software that has everything a successful business needs, it will not only help your business succeed, it will be able to support you as you grow.

There are always going to be times in your business when you need a little help, so being able to get in touch with an expert quickly and easily is so important.

When researching software, ensure it includes reliable support that offers extended hours to work with your schedule and the ability to get immediate help over the phone. Then consider the cost, you shouldn’t need to pay extra just to ask a question or get some help.

Regarding device compatibility across laptop, tablet or smartphone, provide a real life example of how your chosen software solution has delivered significant flexibility for you as a business owner.

As the Founder of the La Bella Medispa group with three locations in different regional areas, I knew when choosing software that I was looking for an innovative company that I could form a partnership with. A company that understood the vision of my businesses and would continue to develop new features and offer exceptional support for myself and my team. Kitomba was a stand out in all of these areas and was exactly what I was looking for.

Kitomba allows me to manage my business from anywhere in the world, all from my phone or tablet, which has been fundamental to my success. I live in a small country town and can be talking to someone in the supermarket about a treatment, and I can book them in right then from my phone. Being able to access the appointment book and client information from anywhere at any time is so beneficial. Our team can check their appointments for the next day so they can really prepare for each client and deliver the La Bella WOW! Kitomba is easy to use, and I’m continuously impressed by the innovation they bring to the table; they are leading the way with salon success.

Al Quinn, CEO www.kitomba.com

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Rebecca Miller Director La Bella Medispa www.labellamedispa.com.au

Get Started at www.getneko.com

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TALKING POINT

NEKO SALON SOFTWARE

SALON INSIGHT

What should a salon or spa owner consider when choosing between the different options for software?

Why choose at all? Neko Salon Software has all the features and more for an affordable price with no lock-in contracts or hidden fees.

Neko has an easy to use web-based booking system and calendar that will automatically sync to the handy online booking feature.

Imagine the ease of using a calendar that automatically blocks out staff holiday periods and RDO’s. Plus, gives you the flexibility to access your bookings from any device, at any time, from anywhere.

Marketing is made simple with easy to implement targeted email or SMS marketing campaigns to help retain your current clients and entice new clients through your door. With the added advantage of customised SMS reminders, your no-shows will be dramatically reduced, saving you time and money.

Neko takes care of all point of sale needs while seamlessly integrating all your financial transactions into a comprehensive sales report. Our point of sale feature automatically allocates client loyalty points to client cards, tallies staff commissions and handles gift cards too.

Neko is the ultimate all-in-one management system, so you don’t need to worry about choosing the right type of software for your salon business. Neko has it all.

What were the most important considerations when choosing your software?

After thorough research, I decided to go with Neko salon software for more than one reason. Firstly, what stood out to me was the affordable price point, and there are no lock-in contracts or hidden fees. Also, I can easily adjust my Neko plan according to the requirements of my business. This flexibility is great if I want to increase or decrease my staff numbers at any time.

Secondly, as the software is cloud-based, I did not have to install any confusing programs, so Neko was easy to use, right from the start. Navigation through the software is also incredibly user-friendly and saves me lots of time in my busy salon.

Thirdly, my clients are just as busy as I am and generally lack time to call the salon during business hours. So I love the online booking capabilities Neko offers. The customisable online booking feature that comes with Neko is very user-friendly for my clients who want to make a booking via my website. Now, I never miss any booking opportunities.

My clients are happier, and I have a busier, more streamlined booking schedule.

Regarding device compatibility across laptop, tablet or smartphone; provide a real-life example of how your chosen software solution has delivered significant flexibility for you as a business owner.

For me, the device compatibility has been significant. I can access my booking calendar, client and staff information, daily sales reports and much more very easily from my iPhone, iPad, laptop and desktop.

Having this easy access means I can quickly attend to any questions from my existing clients, potential new clients or staff members.

I often have queries come in from Instagram or Facebook, so having access to my booking calendar means, I can book these new clients straight away without any hassle. This capability also shows my new clients that I am very professional and up-to-date with technology.

I can also respond to staff roster changes from home on my iPad, laptop or desktop, which is very handy as this keeps my salon days running smoothly.

Having Neko as an app on my iPhone means I feel in control of my business from wherever I am.

Just knowing I have everything I need in the palm of my hand gives me a great sense of ease.

What is your view towards the advantages and challenges associated with salon marketplaces?

There is no doubt the salon marketplace is a thriving industry, so it’s an exciting time to be in business. This advantage also brings its challenges, such as fierce competition. Keeping your salon ahead of competition and up-to-date with the latest trends is a must, along with finding the balance between your creative passion and tedious business requirements.

Balancing these requirements requires effective time management to improve the efficiency and productivity of your salon business. Wasted time relates to decreased revenue, so automating your salon with a comprehensive salon software management package like Neko is one way you can keep your business running at its full capacity.

Having a planned and structured workplace provides you with some breathing space, so when unforeseen complications arise, you are more equipped to deal with them.

Cultivating a workplace that values time management can be the difference between getting ahead of your competition rather than staying stagnant.

The benefits of excellent time management include increased productivity, improved focus, more reliability, less stress, improved morale, and increased revenue.

Neko saves you valuable time, so you can stay focused on business growth and soar above your competitors.

Melissa Gillespie Marketing Manager www.getneko.com

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Kate Brown Owner & Director Enigma Hair + Body enigmahairbody.com

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TALKING POINT

SALON INSIGHT

SHORTCUTS What should a salon owner consider when choosing between the different options for software?

For salon management, you need to think about all the key technology tools that are going to help you grow your business and enhance the guest experience along the way. Finding a solution that empowers you to work flexibly is key. We strongly believe that a blended-model is the best option since it gives you all the benefits of cloud-based flexibility with the trustworthiness of an on-premise solution. Together they work together to make the ultimate dream-team! If your Internet happens to go down, your day won’t be derailed since your on-premise solution is there to have your back. But the cloud functionality means that you can create more personal guest experiences. For example, with the Shortcuts Cloud Appointment Book, you can upsell products and services to a client’s appointment and rebook their next visit all while they’re still sitting in the chair. Ultimately, their check-out process is so much quicker and easier. It’s these kinds of frictionless experiences which guests are expecting more and more of.

What software feature do you forecast to deliver the next innovation for salons and their clients?

At Shortcuts, we believe the future of your salon environment will be cashless and paperless. With no more reception desks or cash drawers. Your business, your team and your guests will all be connected through a seamless experience that is human-centric, yet technology-driven, enabling you to deliver a unique brand experience. You will use mobile devices discreetly at key touch-points throughout the guest’s visit to facilitate meaningful interactions and help you provide the ultimate guest-centric encounters. Technology will be used to tailor the individual guest’s needs, and you will use it to attract new guests, enable in-salon interactions, and to stay in-touch between visits, ensuring the brand experience continues beyond the four walls of your business. The physical interaction – the seeing, the feeling and the touching that occurs within the business will be echoed in the digital interactions that happen once your guests leave, reinforcing your messaging and continuing engagement with your brand. Going beyond their visit, cleverly integrated technology creates a personalised guest-centric connection, ensuring guests feel just as important, understood and cared for outside the business as they do when they are physically there.

Jo Burgess Co-founder www.shortcuts.com.au

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What were the most important three considerations when choosing your software solution and why?

Honestly, I can’t narrow it down to just three features. No single feature is any more important than another to my salon. I wouldn’t be able to work to my or the system’s fullest potential if I thought any feature surpassed another.

When I chose Shortcuts several years ago, I chose them because their solution did everything and offered all the functionality I needed! That’s why I’ve stayed with them for so long: because they tick all the boxes. I couldn’t imagine using anything else to power my business to be honest.

Regarding device compatibility across laptop, tablet or smartphone; provide a real-life example of how Shortcuts has delivered significant flexibility for you as a business owner.

Flexibility means everything to me. Shortcuts has given me the freedom to do business my way, wherever I go with their Cloud Appointment Book feature for example. I can sit at a coffee shop and make appointments immediately when locals approach me, and re-book appointments if I bump into clients. I literally build my business at a coffee shop. How great is that?! It’s such a great work moment.

Anna Field Owner The Paddington Beauty Room www.thepaddingtonbeautyroom.com.au

The world’s smartest software for appointment booking Timely is designed to help you deliver exceptional client experiences. Automatically save time with no more unproductive gaps in your calendar, connect to Afterpay to see your client-spend soar, and create a memorable client experience with a beautiful mobile ‘front counter’. With more than 500 software updates every year, we’re continuing to deliver more product goodness to help your business thrive. Join over 36,000 global Timely customers today.

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TALKING POINT

ZENOTI

SALON INSIGHT

What should a salon or spa owner consider when choosing their software?

The day-to-day operations in a salon or spa usually involves several aspects like appointment booking, employee management, point-of-sale and inventory management to name a few. At this point, the million dollar question a salon or spa owner always faces is how to streamline these activities and whether software can help.

The marketplace is occupied by several cloud-based salon applications offering either solutions to scheduling or employee payroll or inventory management. With a number of choices, it can be challenging to pick and choose the best software. Very often, owners end up investing in more than one software to accommodate their operation requirements or move from one software to another. But how do they know they made good investment in technology?

The dynamic of the spa and salon industry is changing and it has become equally important for the new and existing businesses to create profit margins while lowering their cost and ensuring premiere customer experience. It is no longer about finding one booking software or/and a marketing software, it is about opting for a holistic cloud-based solution that encapsulates all the requirements of the business operations by focusing on elevating the guest experience, unifying the brand, empowering and retaining best employees and ultimately growing the business.

What were three of the most important considerations when choosing your software solution and why?

When we were looking for a new software, we were very clear that we needed a fully cloud-based solution that truly centralises all aspects of our business from client profiles, marketing, inventory management, and the ability to report based on each franchise’s individual requirements.

CST is growing at scale and so is our customer base, making it very important for us to engage with them and communicate effectively. I think using target marketing is a must-have as it plays a significant role in how any business creates value with their new and existing guests. Along with this, another factor was seeking a superior inventory or stock management option, as products are an integral part of our business, and from services to retail, we need them. Streamlining and tracking the stock requirements is vital to ensure that necessary quantities of products are always maintained combined with the ability for clients to purchase retail via all platforms including a customer App. One of the real value additions was having analytics and reports to monitor our growth in terms of revenues and other performance indicators the level of reporting available is truly amazing. Based on the analysis available, it was easier for us to set new goals and targets at the franchise level or across the business network.

These are three of the factors that together segregates a truly world-class system and are what sets Zenoti apart from other available software solutions available in the market.

Regarding device compatibility across laptop, tablet or smartphone; provide a real-life example of how your chosen software solution has delivered significant flexibility for you as a business owner I believe compatibility across devices has the ability to transform how you are operating as well interacting with your customers. A seamless engagement and moving out of the stagnant historic data system with cash register is something I think is not only terrific, but is also important to create an elevating experience with the customers.

When we moved to Zenoti, what stood out for us was the power of the Zenoti mobile app which is supported both on iPad and phone. A number of our franchise owners are also injectors and receptionists. With the iPad, they have the flexibility of moving around with the patients or taking the device to the treatment room and do what they need to from filling out the treatment forms to processing payments.

They are no longer bound to be behind the desktop screen all the time performing any function and instead, they have the freedom to spend more time with the patients building relationships. The solution offered by Zenoti is more robust and is a natural fit to our business which enables us to scale and build for the future.

What software feature do you forecast to deliver the next innovation for salons and their clients?

By the year 2024, the global salon and spa industry is predicted to continue its high growth year on year.

Keeping in mind this picture of the developing market, it is expected that a number of technological innovations will be embraced by salon and spa software solutions in the next 5 years. We are already seeing major changes in the barber market with the utilisation of Zenoti GO. To begin with, integrations with the mobile platform will take a front seat in the coming years as the majority of salon businesses moves toward engaging their customers through mobile apps by providing them the complete freedom to control almost every aspect of their service experience, something Zenoti does today.

The next big innovative feature is Artificial Intelligence (A.I) and machine learning. Almost all businesses aim towards achieving optimisation, maximum utilisation rate and high customer retention, but how? The long-standing practice of achieving these goal is predicting over a pattern or a trend and tailoring campaigns and operational practices around it. Instead, A.I will empower salon and spa business to interpret and analyse real time data and map them into creating customised campaigns and streamline business activities in a more structured pattern.

Marc Layzell VP Sales Asia Pacific www.zenoti.com

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Paul Roati Chief Executive Officer Cosmetic Skin Therapies cosmeticskintherapies.com.au

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SALON VIEW

A HAPPY PLACE

Whether clients are wanting to achieve a natural-looking faux tan, or visiting for any of Dolce Vita Skin’s treatment offerings, owner Vita Catanzariti has it covered.

Dolce Vita ita Skin uses V and n Liberata ta e al Jane Ired . makeup

Tell us how Dolce Vita Skin got its start, and what experience does the clinic hope to provide to its clients?

“Working with Coastal Plastic Surgery on the Central Coast of NSW for 13 years, I was exposed to many skin conditions as a Dermal Therapist, treating skins pre and post-surgery. The time had come to go out on my own and give it my best shot! Today, the ideal experience I want to create for clients is to feel relaxed and comfortable as soon as they walk through the doors. My clients are everything to me, and I hope that I provide them with their best version of themselves.”

Describe the salon’s interior style and location on NSW’s Central Coast.

“Our clinic is in Erina in a well-spaced business hub with easy access. We worked with local interior stylist, Noelene from Serenity Interiors to give the clinic a relaxed coastal feel with a fresh, earthy colour palette and lots of light.”

You’ve recently begun stocking Vita Liberata.

Tell us how you came to the decision to do so?

“I came across Vita Liberata in Professional Beauty magazine and the name naturally took my attention (the

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name ‘Vita’ means life). I was looking for a beautiful tan that was odour-free. It’s the first in the world to be non-toxic, and is non-transferable and long-lasting while being environmentallyconscious. The range can also be used after treatment as it contains no chemicals so does not interrupt post-treatment healing.”

What have been some of your biggest achievements while running Dolce Vita Skin?

“Seeing the results on many of our clients and helping them feel better about themselves. I’m overwhelmed with the feedback I get around improvements in clients’ skin and how it’s helped them to feel more confident with themselves. Our clients also love that we have an extensive menu – there’s something for everyone. Injectables are revolutionising anti-ageing treatments for the lower face, which has allowed the clinic to grow, too. Ultimately, my staff are what makes the clinic. We are all equal and bounce off of each other. Staff often remark that the clinic is their ‘happy place’!” n

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BUSINESS

LEADING FROM THE

Heart

Want to know what makes a great CEO? Maria Enna-Cocciolone reveals the lessons she has learnt in the skincare business.

“SOME PEOPLE ARE born leaders, and some leaders are born women”. I heard this quote for the first time the other day and it got me thinking, as a woman with no formal business studies maybe there’s some truth in this line…

Over the years I have had many a discussion with other CEO’s and leaders which sometimes left me comparing my own leadership technique against theirs (mostly males). This isn’t the start of a male versus female ‘who’s the better leader’ debate, rather an opportunity to discuss different leadership styles.

Having a husband that has worked most of his career in Corporate I have noticed men (and many a businesswoman too) tend to focus on a purely analytical approach to meet business objectives as opposed to my conscious decision to lead from the heart. Many a time in leadership skill discussions I have felt their slight amusement in my heartfelt technique fully aware that some believe that the only way to be successful is to go after the dollar - the one thing that has never been my primary focus.

If we look at the simple definition of leadership, it is “the art of motivating a group of people to act towards achieving a common goal”. It’s fair to say giving that goal a dollar value is definitely a great way to measure achievement, but it always leaves me thinking how does it leave the people, the heartbeat of the business, feeling?

When pushed to explain what my definition of leading by the heart is, I would have to say it’s “CEO’ing as opposed to being a CEO”. I like to think of myself as a verb (a doing word, as I was taught at school) and not a noun (an object or a title). The heart-first managerial approach is one that depends above all on building relationships that not only motivate a team but captures the individual. Leaving no employee behind ensures the magical strength in a team.

Whilst I have never been fond of a formal business plan (I mean, who can write a five-year

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plan, even a three-year plan when the world is evolving so darn fast?!), I have always been a great believer in Core Values. From the very beginning I have had them clearly documented and 12 years on I still today introduce them to every new team member personally.

As you read through our core values it’s easy to see from the onset my focus has not been to build a business rather an emotionally connected culture. So many businesses lack heart and soul (the driving factor) and sadly this is often the reason why people come and go, especially those that are looking for more than “just a job”.

Building a culture depends on not just sharing your dream - the destination, but just as importantly the how - the journey. Here are a few things that matter to me.

Integrity – doing the right thing when no one is watching. I employ adults and experts, neither of which require micro-managing. The key is to teach new employees what we call the ‘INSKIN WAY’, processes and protocols that are unique to the business, our core values and their KPI’s. It shocks me how many people come to us looking for a new job and one of the primary reasons they give for leaving their old job is because they are ‘micro-managed’. Once employees understand how the business runs and what is expected they should be empowered to do the job using their individual style and technique. Once trust is established, results speak for themselves.

Customer-Centric – a priority not a department. When it comes to customers, we have two, the internal and external. The internal are our BDM’s that connect on behalf of the external customer. The external customer is our partner (our client). They both get equal affection. The answer is always yes, on a win-win basis and we do whatever it takes to meet their needs in a timely fashion. Our values are old fashioned, built on common respect and the expectation is that it goes both ways.

Transparency – we’re only human after all. We call it as it is, we are authentic, we don’t hide from our mistakes, we don’t blind people with bullshit, we pick our alliance partners based on common values and we stand by our philosophies and commitments. What you see is what you get. People love knowing where they stand, and no one needs to wait for a formal meeting to find out.

It’s important to build a culture that comes from the top. n

Maria Enna-Cocciolone is the CEO of INSKIN COSMEDICS, Creator of O COSMEDICS and Co-Creator of GINGER&ME. She credits her successful leadership skills to her Italian heritage and the belief that a team is more like a family than a business transaction. www.inskincosmedics.com

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PROFILE

WOMEN OF INFLUENCE 2020 TO COINCIDE WITH INTERNATIONAL WOMEN’S DAY IN MARCH ANITA QUADE SHINES A SPOTLIGHT ON THE BEAUTY BUSINESS LEADERS MAKING A DIFFERENCE.

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Your favourite career milestone?

DEBBIE DICKSON Who am I? Debbie is a Chinese herbalist, integrative wellness practitioner and dermal lecturer with over 20 years industry experience. She has a passion for teaching and has lectured dermal science and integrated wellness, presenting regularly at international seminars and conferences. Passionate about people’s health and wellbeing, Debbie is driven to help people look and feel their best. This inspired Debbie to become the Distributor and Head of Education of DMK Australia & New Zealand and to develop and formulate Regul8®, a herbal supplement range to promote wellbeing from the inside-out.

DR CLAUDIA AGUIRRE Who am I? This Neuroscientist specialises in the mind-body connection. She has travelled the world lecturing on topics related to health and wellness, while creating products and programs from hospitality to skincare. Always at the forefront of neuroscience, her investigations have led her to research a variety of mind-bending topics from artificial intelligence and sensory neuroscience to aromatherapy and bodywork. Her TEDx talk is called “The Hidden Brain in Your Skin” and her TED Ed animated lessons have been viewed by millions worldwide.

Your favourite career milestone?

“My favorite career milestone has to be the leap from science academia to professional skincare. I had no other neuroscientist

“After six years of researching Chinese herbalism and integrative wellness, I was able to launch my own supplement range to enhance digestive health and improve outer beauty. Seeing the results and testimonials from clients, that are happier and healthier than ever, is a priceless reward and a major highlight of my career.

Knowing first-hand the importance of the gut-brain axes, I was able to design all-natural supplements that include plant based, gluten free formulations to promote inner and outer wellbeing. Regul8’s herbal supplement collection is designed to cleanse, restore and maintain a balanced digestive health system in three easy steps.

I created a system that was founded on historically proven ingredients and combined that with improved delivery systems and potency to create a structure that easily aligns with and incorporates with modern day life. I continue to put all my Nutritional medicine training and research into the product and brand to best produce positive results, and it is something I am really proud of.”

Tell us what it means to be a woman of influence in the beauty industry?

“It is a privilege to share my industry experience through delivering innovative

education to women around the world.

There is nothing more rewarding than imparting knowledge to others that has the potential to change a person’s life for the better.

I have always had a passion around delivering messages about dermal science and integrated wellness within the cosmetic and beauty industry. As an international distributor for DMK Australia and New Zealand for the last 14 years, I am able to oversee the curriculum, and delivery methods of DMK training worldwide.

Through my work as an educator in the industry, I have the respect of my peers and the opportunity to inspire other women to get the best possible outcome they can, both for their business and their clients.”

The greatest piece of advice you could give to other budding beauty entrepreneurs?

“Beauty is an ever-changing phenomenon that can be enhanced and nurtured through the power of knowledge. If you work with a passion and commitment to test the boundaries of this industry, the opportunity to create long lasting success is endless. ”

Three words that sum you up?

“Innovative, passionate and results-driven.”

to look up to in the skincare industry so it was pretty risky given my academic trajectory, but I took the leap and never looked back. I’m thankful for those in professional beauty that supported a young neuroscientist who just wanted to explain the hidden brain in our skin.”

Tell us what it means to be a women of influence in the beauty industry?

“It’s a great honour to be regarded as such. I’m excited to be a trailblazer for other neuroscientists to look outside their traditional roles and for those in the beauty industry to embrace a rigorous science to support and define their products and services.”

The greatest piece of advice you could give to other budding beauty entrpreneurs?

“Grey matters - we often live defined

by black or white, but the grey zone is where you may find your sweet spot for a fulfilling career.”

Three words that sum you up?

“Adventurous, logical and unique.”

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PROFILE years and on her journey to transition her professional and personal products to non-toxic, she spent years researching ingredients and brands. Her acquired knowledge, and a realisation that the physical and online space she wanted to shop natural beauty in Australia didn’t exist led her to create Clean Beauty Market.

Your favourite career milestone?

ERIN NORDEN Who am i?

The owner and founder of Clean Beauty Market and a self-confessed beauty junkie, professional Makeup Artist and clean beauty advocate. Since opening Clean Beauty Market in 2017, she has become the leading Australian clean beauty source having appeared in and contributed for various media publications.

Erin is an expert in all things clean beauty having tried & tested hundreds of brands and products ongoing in her quest to find the very best. She has worked as a freelance Makeup Artist for over 15

LISA CONWAY Who am i?

At 19, Lisa discovered her passion for the hair and beauty industry and has never looked back.

For over 30 years Lisa has worked in and managed and owned salons - always generously sharing her knowledge with her clients and staff.

Several years ago when colleagues started asking her advice about how to make their salons more profitable, Lisa took the opportunity to redirect her career into coaching.

She is an accomplished speaker, threebook author and kick-arse coach with a unique, no-nonsense take on business, money, life and family. And she loves nothing more than sharing her world view. Lisa is founder and director of The ZING Project, an enterprise changing

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“It’s hard to pinpoint one moment but at the end of last year, looking at Clean Beauty Market’s growth year on year since opening the store two years ago was extremely encouraging. I think this was an exciting moment for not just myself but our small team who work so hard everyday to build our business and awareness around safer beauty in general – it showed us the bigger picture of our everyday efforts. It’s so rewarding when your vision is being well received and it gave me a definite boost of motivation to keep striding forward.”

Given your incredible long-standing career – tell us what it means to be a women of influence in the beauty industry?

“For me, being a woman of influence in the beauty industry means being in the fortunate position of being able to

encourage change and alternative thinking.

Ultimately, I want women to become their own beauty advocates and know that there are amazing high-performance beauty brands that use clean ingredients that won’t impact your health or skin negatively and additionally, sustainable and cruelty free.

You can have it all and you don’t need to compromise on your active skincare ingredients or your long-lasting foundation - clean beauty that performs is possible!”

The greatest piece of advice you could give to other budding beauty entrepreneurs?

“I think it’s important to stay in your own lane. Keep coming back to your ‘why’ and how you are different. In an industry that is saturated with brands, products and promises it is important to establish your point of difference and the problem you are solving for people. It’s also super important to be aware and knowledgeable of what customers are wanting more of, so staying ahead of market trends and directions and continually innovating to stand out in a competitive industry. Also, know your strengths and weaknesses and if there are areas that you need a little help with, don’t be afraid to outsource where you can.”

Three words that sum you up?

“Loyal, passionate and fun.”

the face of the hair and beauty industry by teaching salon owners what they’re expected to know but were never taught.

She is also author of The Naked Salon, Your Salon Team & Your Salon Retail.

Your favourite career milestone?

“Receiving a random email from a girl in Tasmania who said she was incredibly moved reading my book because she thought for once, finally someone understood truly what she is going through as a salon owner.”

Tell us what it means to be a women of influence in the beauty industry?

“The thing that I love the most is the secondary flow on effect that happens.

When you help someone with their business you actually help them with their life.”

What word sums you up?

“Flawsome: Used to describe an individual who embraces their quirks and flaws and knows they are awesome regardless.”

MICHELLE DOHERTY Who am I? Michelle’s moment of revelation came in the early 1990s when she was first introduced to Glycolic Acid. Rather than the ‘band-aid solutions’ she had used for 11 years prior, she was desperate to find a long-term solution which would actually change her skin, and quickly. She found this in Glycolic Acid and immediately realised it was going to change the beauty industry as we knew it.

RAE MORRIS Who am I? Known widely as one of the most influential makeup artists in the world, Rae Morris is not only a number one bestselling beauty author, but also four times Australian Makeup Artist of the Year and the longest serving Makeup Director for L’Oréal Paris (2003–2013). She has directed more than 150 makeup runways and has been inducted into multiple Halls of Fame.

Collaborating with some of the world’s leading photographers, Rae regularly works on editorial covers. When not on assignment in Australia, New York, China or Europe, Rae lives in Sydney with her husband Jim, daughter Sophia and Duffer (their dog).

Your favourite career milestone?

“I have so many but here are a few most memorable highlights.

1. To be an author of 4 Makeup books despite being very dyslexic, then to have them go on the ‘Best Sellers List” multiple times.

At this time acids in skincare was a scary thought for many, but Michelle had seen the difference Glycolic Acid had made to her own skin and knew she had to share her secret with others.

Fast forward to today and Michelle’s one-woman operation has grown to be a global cult phenomenon which is lauded by the beauty elite, makeup artists, top industry figures and loyal users alike.

Alpha-H is currently distributed to more than 30 countries around the world and can be found at prestigious retailers including Sephora, Marks & Spencer, Selfridges and Myer. It’s the kind of thing Michelle barely even dared to dream of back in the early 90s.

Now, 2020 marks Alpha-H’s 25th Anniversary and it will be a time for the brand to celebrate and reflect on their heritage while also very much looking to the future.

Your favourite career milestone?

“Creating Liquid Gold and having it recognised around the world as a cult product and leader in its field has been the major career milestone for me. I still have

to pinch myself sometimes! I feel honoured by all the global recognition, praise and awards that our formulations receive, and this is what drives us to keep on innovating while still staying true to the brand.

Another thing I am extremely proud of is the relationships we have built with our retailer and salon partners across the globe. It is these relationships which have taken us from a one-woman operation to a global phenomenon.”

Tell us what it means to be a woman of influence?

“I’m extremely proud to be able to call myself a woman of influence in the beauty industry. It’s extremely satisfying to be able to raise the consciousness of those around me and bring about positive change. Over the past 25 years, I have committed myself to becoming a positive role model for women in business in general, not just within the beauty industry. As a pioneer of acids in skincare and being someone who wasn’t afraid to disrupt the industry, I hope that my story inspires others to follow their passion and be brave when it comes to business.”

2. Designing and inventing the world’s first magnetic Makeup brush range, I seriously still can’t believe the idea hadn’t been thought of before, not only to have it made in Japan by the only living Japanese “Master of craft “in the world.

3. Launching my first cosmetic product: Invisible mattifier.

4. Every time I see my work published, it still brings me the same joy to this day, it’s the same as when I got my very first cover.”

Tell us what it means to be a woman of influence in the beauty industry?

“It feels incredible but I also feel I have such a big responsibility. A responsibility to give back and to help inspire the next generation of artists.

I was so fortunate in my career to have incredible mentors who helped shape me as an artist, I’m still to this day so grateful.

The most rewarding thing for me is when I see someone who I’ve mentored, step-up and have an incredible career, and know I’ve contributed to that somehow.

The greatest piece of advice you could give to other budding beauty entrepreneurs?

“The saying I live by ‘what would you do, or attempt to do, if you knew for sure, you could not fail?”

Three words that sum you up?

“A crazy, authentic creative.” n

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Become a

ROUNDTABLE

Mathew Green

Zina Sebastian

Rebekah Woodbine

Candela

Laser Sydney

Perfectly Smooth

Kate Melles

Shannon Wooldridge

Dennis Cronje

InMode

Cynosure

InMode

Watch all of the dynamic Industry Roundtable videos online at www.professionalbeauty.com.au/roundtable PROFESSIONAL BEAUTY

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ROUNDTABLE Experts gather for the Roundtable

QUESTION: Which device category do you regard as offering the best investment value to clinic owners in 2020 and why? What advice might you offer clinic owners in their consideration toward a device with a single focus versus a multi technology platform?

Mathew Green

LEARNING: CLINIC OWNERS WILL BENEFIT MOST FROM COMPLETING PRELIMINARY RESEARCH, INCLUDING SPEAKING TO THE LIKES OF CYNOSURE, INMODE AND CANDELA TO FIND OUT MORE. Dennis Cronje: “We see from the feedback and trends in the market that skin rejuvenation, body contouring and skin tightening tend to be the big trend movers at the moment. Any non-invasive or minimally invasive technology that will allow the consumer to reduce fine lines, take away pigmentation, generally brighten their facial features, neck contouring, and then [target] the body is, for us, what’s driving our business globally at the moment.”

Experts enjoy a coffee break

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Shannon Wooldridge: “Skin rejuvenation and body contouring are the two segments that we feel are set to grow the quickest in the coming years. There’s definitely innovation that’s driving that, but pop culture and consumer demand particularly.”

Zina Sebastian: “I still believe hair removal devices are the best value because they’re more of a long-term trend... this is also with body contouring - it’s been around for quite some time. I feel that with the newer skin rejuvenation devices, the drastic change between the different devices is crazy; it’s more of a shortterm fad and it can sometimes fade out to different devices quickly.”

Mathew Green: “I believe it’s all of the above… I think all of those categories can be valid. But the thing is that people need to look at what’s best not for them, but for their customers. My advice is to do some internal market research within your own customer base: what are your customers looking for? It could be that the demographics in their area or the ethnicity of the demographic doesn’t suit that particular device.”

Dennis Cronje

Leaders share their thoughts

THE PIGMENTATION AND SKIN REJUVENATION SIDE OF THINGS IS DEFINITELY A HUGE MARKET AND A GOOD INVESTMENT FOR A CLINIC OWNER Kate Melles: “From a clinical point of view and my experience in the industry, I’ve seen more pigmentation, especially in Australia with an aging population and people wanting to have that ‘Instagram look’. The pigmentation and skin rejuvenation side of things is definitely a huge market and a good investment for a clinic owner, especially if they have the ability to have equipment or a device that’s multi-platform and that can utilise different things because a skin therapist doesn’t have one hat. In terms of investment in devices and then also revenue for the actual practices in clinics, they can upsell really well as well.”

The event was the perfect chance to network

Rebekah Woodbine: “It really depends on the modality you’re using and what areas. With cryotherapy, for example, you’re just going to have a cryotherapy machine. However, with a lot of the lasers now we can do multi-platform, whether it’s pigmentation, hair removal, vascular treatments, wart treatments… it just goes on and on.”

Glenn Silburn hosts the day

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ROUNDTABLE

QUESTION: Highlight the importance of device training for beauty business owners and their staff in 2020. What do therapists struggle with most during training and how do suppliers overcome these challenges?

LEARNING: IT’S IMPORTANT TO CONSIDER THE VALUE PROPOSITION AND TO REMEMBER HOW IMPORTANT TRAINING IS. DEVICES AND TECHNOLOGY ARE ONLY GOING TO BECOME MORE COMPLICATED AND MORE DEMANDING AS TIME MOVES FORWARD - TRAINING, THEREFORE, SHOULD BE MANDATORY. Zina Sebastian: “[The thing] staff struggle with the most is trying to know how to use these devices accurately on different skin types.

Where suppliers could help with this is to provide more models, more hands on. At the end of the day, we’re beauty therapists and we’re hands-on people, so we learn better by being hands-on. It’s simple - if you don’t train your staff, they won’t sell that service, and they won’t know how to operate the device.”

Rebekah Woodbine: “I think a lot of the clinicians are coming out trained in a lot of the different modalities. What I have found for my own staff is that not all companies are equal. You pay a lot of money for these devices - $160,000 for a machine – and [trainers] come in and do one training session with you, and then expect you to know everything. With darker skin types and different races coming into Australia, we need to be aware of treating all different skin types and how to do it safely. I think something that businesses need to look at is ongoing education with the equipment they buy.”

Kate Melles: “There are salon owners, clinic owners out there who pride [themselves] on educating [their] staff, and that’s really important. It goes both ways - the clinic owners have to want to allow their staff to have more time for training, because sometimes I find that, that’s the issue – they don’t have the time. So [distributors] can reach out to them to offer and provide more training.”

Dennis Cronje: “One of the big challenges that we find with clinics that we train on is the change of staff. In a couple of months, there’ll be a turnover of staff, and then owners are reluctant to send their

The Grounds provided the perfect backdrop

ONE OF THE THINGS THAT I’VE ALWAYS BEEN REALLY IMPRESSED ABOUT THERAPISTS AND OUR INDUSTRIES IS THE THIRST FOR KNOWLEDGE staff into additional training, so they train them in house and that becomes a problem. Some of the operators are excellent, but it’s time poor for them to be able to educate these new operators, so they start to operate at a level below what the initial training was received.”

Shannon Wooldridge: “I think the value proposition is right.

There are independent trainers out there that you could employ to come to your clinic and train you on any number of devices. If clinical owners realised how much this would potentially cost them, whereas manufacturers are offering this training for free, they should really be jumping at the chance for free education.”

Mathew Green: “One of the things that I’ve always been really impressed about therapists and our industries is the thirst for knowledge. They really want to do training. You need to achieve a certain level of competency in order to get the certificate. [Staff] want to get training, but to allow them to have a payday, not in the clinic, and to go and invest in their own training… you’d be amazed how many businesses just won’t let them do it. Adverse events can have a terrible impact on your business.”

Glenn Silburn chats to guests

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ROUNDTABLE

Dennis Cronje: “We spend a huge amount of money on research and development (R&D), on the clinical validation of the technologies, on ensuring that it meets the CE’s standards, and The U.S. Food and Drug Administration (FDA) approval. And then you get devices coming into the market being imported by a distributor; you have very little control over. It says that they can do everything that a manufacturer’s technology can do at a fraction of the cost, but we know that is not the case. That provides problems for the consumers because they go into a clinic believing that they are going to get a clinical outcome that’s being advertised.”

Mathew Green and Anita Quade

QUESTION: How would you currently regard the Australian aesthetic industry’s position in terms of pursuing fair standards and regulations to improve safety for therapists and end users for beauty devices?

WE NEED TO REALLY FIX THE AMBIGUITY WHEN IT COMES TO REGULATIONS. THERE’S TOO MUCH GREY AREA OPEN FOR INTERPRETATION

LEARNING: IMPORTANCE LIES IN FINDING THOSE MANUFACTURERS AND DISTRIBUTORS WHO DO TAKE STANDARDS AND REGULATION SERIOUSLY. IT IS A VERY COMPETITIVE AND THE DOLLAR SIGNS DO TALK, BUT HOW DEVICES FEEL IN THE CLINIC, HOW THEY ENGAGE THE END USER, AND THEIR SAFETY IS SO CRUCIAL TO THE INDUSTRY’S WELLBEING. Mathew Green: “There are two big challenges I think we face as an industry. First, a lack of regulation. We desperately need a national standard of regulation and ongoing competencies. And I think as an industry we need to do that together. The second biggest problem we have is the short tenure of therapists. This is a huge problem because it does affect competencies and the end user experience… I think employers need to address this issue. Find ways to hang onto your staff, to reward them, to provide them with a career ladder, training opportunities and engagement, and keep them in your business.”

Zina Sebastian: “The fact that you can sell these devices to anyone on the street… it’s quite scary to be honest. Regulating [should happen] with people who work in the industry, who’ve studied it, and who actually want to give quality service and not just that ‘in-and-out production line’ of seeing it as a business alone.”

Rebekah Woodbine: “…but new legislation is coming out for the more injecting medical side of things in April this year out of New South Wales… I think it might have an impact on the rest of the industry. I think the way the industry needs to go is it needs to become, a) more regulated, but b) as more demo therapists come through with a Bachelor of Health Science, you know the more they start training… standards are going to increase, and they’re going to want better equipment to get better results.”

Shannon Wooldridge: “We need to really fix the ambiguity when it comes to regulations. There’s too much grey area open for interpretation.”

Guests share a laugh over lunch

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ROUNDTABLE

QUESTION: What impact has the 2019 Royal Commission into the financial services industry and ‘buy now – pay later’ services had on the availability of financing options for small business owners in the beauty industry?

LEARNING: FINANCIAL CONSIDERATION IS CRUCIAL FOR THE UNDERPINNING OF THE BUSINESSES PROFITABILITY AND THE SACRIFICES ARE DESERVING OF THAT. CLINICS SHOULD ENSURE THEY COMPLETE RESEARCH IN THAT SPACE AND LOOK OUT FOR GOOD QUALITY LENDERS. Dennis Cronje: “I don’t think 2019 had any effect… I think it goes back further than that. We saw after the GFC in 2008 that there was reluctance internationally for funding and it only hit us roundabout 2010, 2011. Any of the medical doctors, physicians or specialists investing in technology have very little barriers to entry into the market and funding is freely available. Once you move outside of that into the nonmedical market and the beauty industry, it becomes really difficult. And it’s not to say that there isn’t funding available, but the criteria around that are extremely strict.”

Shannon Wooldridge and Dennis Cronje

Mathew Green: “There’s always been a love-hate relationship between lenders and beauty. We did notice that after The Royal Commission that we’re definitely in the ‘hate phase’. It really is very difficult for a beauty therapist to borrow money. The only advice I could think of to get someone who wanted to enter the industry would be to build your business on the back of something you can actually access. It might be pharmaceutical injectables, cosmeceutical products or something you can actually establish. So for one to two years, show that you’re cash flow positive and that you tick all the boxes, and then maybe after two years a lender might look at helping you out with some capital equipment.”

THE ONLY ADVICE I COULD THINK OF TO GET SOMEONE WHO WANTED TO ENTER THE INDUSTRY WOULD BE TO BUILD YOUR BUSINESS ON THE BACK OF SOMETHING YOU CAN ACTUALLY ACCESS

Shannon Wooldridge: “Obviously, there’s a business opportunity for brokers still dealing with the beauty industry with financing, but it’s a matter of finding them. To the second question about Afterpay, that’s where the revenue stream starts for these small business owners, doesn’t it? If we can increase their revenue stream by offering alternate sorts of payment methods such as Zip or Afterpay, obviously that will improve the profitability of their business; hence allowing them to invest more in technology in their clinics as well. This could also change who you are attracting in your clinic because this is a payment option that’s very attractive to millennials.”

Rebekah Woodbine: “I’m almost surprised how many use [Zip and Afterpay] - so many across all demographics use it in our clinic. It’s very, very popular.”

Zina Sebastian: “I feel like it’s more the impulse buyers that would normally want to purchase that product or that service, but they don’t have funds right then and there… so yes, it’s definitely helped revenue.”

Mathew Green leads discussions

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QUESTION: Should clinic owners be concerned about the rise of at-home beauty devices and their competitive threat? Are there parallels and related learnings with the previous introduction of mobile devices versus in-salon equipment?

LEARNING: WHILE THERE IS NO OBVIOUS THREAT, THIS CONVERSATION HIGHLIGHTS THE VALUE OF THE TRUSTED AND KNOWLEDGEABLE THERAPIST WHO HAS EXPERIENCE TO BRING TO THE TABLE, AND THE KNOW-HOW TO BE ABLE TO USE THAT PRODUCT TO THE BEST OF THEIR ABILITY. Zina Sebastian: “A $300 device does not compare to a $150,000 device and the energy output and the results. It’s the damage the clients can do at home if not used correctly… it’s more of a gimmick.”

IT COMES DOWN TO EDUCATION YOU HAVE TO EDUCATE YOUR STAFF AND YOU HAVE TO EDUCATE YOUR CLIENTS AS TO WHAT THESE DIFFERENT MODALITIES CAN OFFER AND DO

Zina Sebastian

Shannon Wooldridge: “I think this also reinforces the importance of the experience that a clinic offers a customer. If you’re offering a great service and a great result [as well as] a great experience to your customers, why would they want to treat themselves at home? I don’t really believe that at-home devices pose a huge threat to our industry.

I think the issue here will always be that the patient expectation won’t be met. The devices typically won’t be able to generate enough power to actually treat the condition… then they’ll find themselves back in a clinic with a professional and a professional machine as well. To summarise, it’s all about power - these devices don’t have the power to deliver the permanent outcome for the patient or the customer.”

Rebekah Woodbine: “It comes down to education - you have to educate your staff and you have to educate your clients as to what these different modalities can offer and do. It’s the old adage: you under promise and over deliver every time, and it works.”

Dennis Cronje: “The energy level that you get in a home care device… is regulated at a certain level. The compliance level at home [can be] so low and then it comes back to people who love that interaction with going into a clinic, being with a therapist… it’s like getting a great coffee from a barista. You know you can make your own coffee at home, but it’s going in, having that discussion and being in that environment - that’s what people are looking for.”

Guests share their knowledge

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ROUNDTABLE The day was filled with thoughts on technology

QUESTION: Technology advancements via research and development are driving device capabilities forward at an unprecedented rate. How will suppliers further revolutionise beauty devices over the coming decade?

LEARNING: THE ROLE OF TECHNOLOGY IN SALON IS THE GREATEST DRIVER FOR CUSTOMER SATISFACTION, FOR BUSINESS GROWTH, AND SO MUCH MORE. THE ASIA-PACIFIC DEVICE MARKET IS SET FOR COMPOUND GROWTH OF SOME 21 PERCENT FOR THE NEXT FIVE YEARS WITH ITS MARKET SIZE PREDICTED TO REACH USD $36.9 BILLION BY 2024, SO WATCH THIS SPACE! Zina Sebastian: “Australia is a little bit slower in adopting new technologies, so suppliers are getting onto it by using social media platforms, because whatever’s popular worldwide would be quick to come to Australia. But to get our hands on a particular device may take quite some time.”

Shannon Wooldridge: “We have to comply with The Therapeutic Goods Administration (TGA). That’s there to protect the customer in the end who’s actually receiving the treatment. From a supplier point of view, I don’t mind necessarily being a little bit behind America, let’s say, because we have to do our due diligence to make sure that the device is safe, and that’s really important for us. I think we’re keeping up. I think there’s always going to be refinement in these older technologies… we’re really looking at things like patient tolerability, so same technology, but delivering it in a way where the patient is comfortable with the procedure. Downtime’s a big one as well.”

Dennis Cronje: “There’s this absolute thirst for new technology… consumers are driven by it and industry’s driven by it. The advantage of [InMode’s] public offering was to invest in R&D, because that’s what we do. Where we’re seeing a big trend is in becoming more operator independent, and in multiplatform technology.”

Mathew Green: “The majority of us manufacture devices that are derivations on very established, old technology. Old doesn’t equal bad. Old equals established, researched, predictable, replicable. It’s important to not just jump on what’s new, because sometimes it’s important to buy something on the back of many, many, many decades of established, robust, and peer reviewed science. We’re providing a consistent thing with what we did years ago, but the method is very different.”

Rebekah Woodbine: “I buy proven equipment. We need to know that we’re going to deliver the right results for our clients.”

Kate Melles: “There’s a few people that have been in the industry for a long time and are just getting into using some technologies and they’re a little bit more apprehensive about doing the treatments, potentially due to the pain [or discomfort] associated with some treatments. Other than that, I think everyone’s really excited about where the industry is going, the devices, and the research in technology.” n

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All Over BEAUTY Brisbane’s Creating Beautiful Bodies BLVD is home to a plethora of treatments tailored to enhance the skin and figure from head to toe.

Hannah Gay chats to owners Griff Davies & Vanessa Griese to learn more.

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What is it?

“Creating Beautiful Bodies was born on 22nd July 2019 and had been five-plus years in the making. Our new and innovative clinic is right in the heart of Fortitude Valley, Brisbane. [We] completed research around the world [with the aim of ] creating the best holistic skin and body medi-clinic in the area.”

Point of difference “We wanted to create something different that focused on the whole package - inside and out - with a total, holistic approach to creating the best version of our clients.

Our goal at CBB BLVD is to educate clients on how their skin works and to serve as an informative step toward ongoing treatments and [creating] an at-home skin care routine; a routine that clients can continue for many years to come. It’s an ongoing ritual and is a constantly evolving process.”

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5 6 Biggest achievement

“Bringing an exclusive combination of skin, body and weight loss treatments to the Brisbane market, all in one place.”

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Challenge you face “Finding staff that fit with our expectations and model.”

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Personalisation is key “Our team of cosmetic and skin experts take the time to really listen to clients’ goals before developing a personalised treatment plan with them. We give our clients a try of the Metis Cloud-Connected Skin Analysis System to determine the best range of products for their skin. You can’t have that experience online or take the chance of purchasing items that [could] damage and harm your skin rather than help it.”

Why Guinot’s Hydradermie Lift? “[This treatment] is known as an aesthetic alternative to anti-wrinkle injections. This instant lifting treatment brings

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revolutionary youthfulness and renewed tone by stimulating facial muscles and providing a massage that lifts the facial features in much the same way that body muscles are shaped at the gym. The treatment is suitable for a range of skin types and adds a spectacular lift effect to the face in just a few sessions.”

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How should clients feel after visiting CCB BLVD?

“Refreshed, restored, enhanced.”

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Male GROOMING TRENDS The evolution of male grooming is growing. We chat to Lydia Jordane about the rise in salon services.

IN THE PAST, male grooming hasn’t been a topic broadly spoken of in society, which has changed in recent years! In fact, male grooming plays a big part in a man’s livelihood and has been a necessity over the centuries. Today, fashion and how men portray themselves is different to centuries ago, however it is still very important to many men to be well presented and well groomed. It is not only important for men to be mindful of how they look in relation to nabbing the best job in town, it is also a big part of their general everyday appearance. A good presentation and hygiene make all of us feel more confident and men have the same needs.

Many salons do not offer services to men, however there is a lot of opportunities for your business to expand by offering suitable services for men and to advertise accordingly, so they can easily see the specialized services you provide that are geared to men. This should make them feel comfortable and welcome to venture into what many may have thought is a private female domain.

For salons this will create a new and extended customer base and a fabulous opportunity for salons to extend their treatment menus to cater for men, allowing salons to expand their revenue. In addition, a whole new venture of treatment options for a male clientele allows you to set your salon apart from various competitors.

The reason male grooming has not been more widely available until now is due to the lack of education provided to both men and salons outlining the benefits of offering and receiving these treatments. To be able to entice more male clients to your salon, education needs to be more readily available to men within the salon. A perfect opportunity to become more creative with your marketing, which will also allow a new sense of fun in building your business to greater heights.

Some of the information you need to incorporate

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in your marketing to men is to outline the benefits of salon treatments, what they can expect before and during certain treatments and the benefits as a result of treatments.

It is important to ensure the information and advice you provide is easy to understand and explains why they will benefit. It all starts from the moment they read about your salon and your services, or from the time they phone in to discuss anything with your well-trained staff and when they first come in for their consultation or a treatment. It all needs to be comfortable, well informed and memorable.

Salon treatments have often been thought of as a surface-based experience when in reality there is so much variety and knowledge surrounding the beauty industry. With this in mind, it shouldn’t create a split in gender at all, as we all crave to be the best versions of ourselves. However, salons and therapists need to be aware that men coming into a salon for the first time may feel intimidated and out of place. It is up to the salon environment and the therapists to educate themselves on why male grooming is an important aspect of any salon and to be able to answer questions with supporting knowledge. Specific rooms for male clients would be an advantage, or you can have a suitable room for men at the front of the salon. Your female clients may also feel a little uncomfortable with the idea of a male within close proximity when considering certain treatments and conversations that might be overheard in either direction.

The treatments for men need to be bespoke and customised to suit individual needs. Waxing appointments are always a good start to encourage them to become a regular client. While they are there, you can suggest and explain other treatments, the same as you would with women during any treatment. This helps expand on their knowledge and their re-bookings.

No matter the gender of a client, the more comfortable they feel with your current services, the salon ambiance and the professionalism within the salon, the more all clients will feel comfortable to rebook for future and additional services.

With new male clients, it is important they feel the benefits of any treatment they have, making it easy for them to decide to come back to your salon.

Remembering that it may have taken some courage to venture into your salon in the first place. n

Lydia Jordane Founder & CEO of Lycon Cosmetics www.lycon.com.au

EW N Safe an effec d t FOR ive AL SKIN L TYPE S

BEAUTY TO THE POWER OF THREE Offer your clients 3 innovative technologies in one:

1. RESTORE

SUCCESSFULLY TREATING • • • •

Age spots Acne Uneven skin tone Sun damage

• Stretch marks • Wrinkles • Pigmentation AND MORE!

with sea salt exfoliation

2. REPLENISH via aesthetic ultrasound

3. REJUVENATE with LED phototherapy

BEFORE

AFTER

BEFORE

AFTER

“The SaltFacial is truly an innovative device that complements every other procedure we offer.”

DR JASON EMER

1300 747 258 | info@saltfacial.com.au | www.saltfacial.com.au

Bespoke BEAUTY

MORE THAN JUST A BUZZ WORD Beauty clients are increasingly searching for personalised skincare that speaks to their skin. Daniel Isaacs dissects the hype on the tailored approach.

AS WE ENTER 2020, bespoke beauty is more than just a buzz word - it’s a trend that is gaining momentum and clinics need to make sure they don’t miss out. The increasing rise in client demand for a more customised approach to skincare, gives therapists an opportunity to redefine their approach to professional treatments by offering tailored, comprehensive programmes that deliver optimum results while solidifying a trusted relationship between clinic and client.

They should avoid direct sun exposure during these recovery days and always wear a broad spectrum sunscreen with an SPF of at least 30. 24 hours post-peel skin will likely feel a little tight and appear slightly flushed. Within the week clients will start to see clearer, more uniform skin tone. Over a course of multiple peels, 6 are recommended in Medik8’s 12 Weeks to WOW programme, results will be even more visibly profound.

Professional Peels

In the same way, clients might visit a Personal Trainer for fitness on a regular basis, clinics have the opportunity to offer personalised, intensive training for skin. If a clinic can encourage their client to commit to a course of professional peels over a consecutive number of weeks then they will achieve the best results possible. The key is to encourage clients to commit. It is possible to just have a single peel, but research shows that a course of peels will deliver long-term skin benefits. We say, it’s a little like going to the gym; you can go occasionally but the real results will come when you commit to an ongoing programme.

This commitment should also continue at home. It’s important for clinics to encourage clients to invest in a comprehensive aftercare routine to ensure skin recovers and rejuvenates correctly. It’s highly recommended to take pictures of your client’s progress in order to track skin’s improvement across such parameters as wrinkle depth, clarity, water content etc; depending on the skin concern being treated. This also provides a strong visual tool of the progess achieved throughout the stages which clients can often forget.

Chemical peels are fast-becoming the number one clinical skin treatment worldwide as they are a great, non-invasive way of effectively targeting skin concerns in a short period of time.

At a fraction of the price of laser, they can significantly reduce the appearance of wrinkles, pigmentation and blemishes with less discomfort and downtime. Just 45 minutes per visit in the therapist’s chair can visibly rejuvenate skin to provide a softer, smoother, more youthful-looking complexion. Results plus convenience but is a professional peel for everyone?

Chemical peels are suitable for almost everyone - there are peels specifically designed for very sensitive skins right through to mono peels which use high-strength single acids that can even be layered to target stubborn concerns like pigmentation.

Despite concern, higher Fitzpatrick skin types can also take advantage of the great results peels deliver. However, as a skincare professional it’s important to treat their skin more gently. High Fitzpatrick skin types are more prone to the risk of developing post-inflammatory hyperpigmentation after peels, so begin by using lighter peels, to assess how their skin responds, and also put them on brightening products which will help to limit any hyperpigmentation.

A lot of concern with having a professional peel lies around the potential downtime the client may experience.

By definition, the application of acids to the skin may cause redness, skin flaking and mild peeling but every skin is different. As a general rule, clients should expect flaking from around the 3rd day post-peel for a maximum of 5 further days.

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Personal Training for Skin

Tailoring programmes for every skin Offering carefully customised programmes for different skin concerns benefits both clinic and client. Clients want visible results with minimal discomfort and downtime and clinics can deliver this by providing a bespoke combination of regular professional peel treatments that are highly effective yet gentle on the skin - all without compromising on results.

It is important to arrange an in-clinic consultation appointment with the client to discuss their skin goals and work out the best in-clinic and at-home regime for them. At this initial consultation, the therapist should talk through their recommended approach step by step.

2. Skin Prep Following the consult, provide the client with their homecare to prepare the skin for around 2 weeks before returning for their first peel. At the pre-peel consultation, it is important for a photo to be taken of the client’s skin from a few angles so their progress can be tracked over the course of the programme. Help your client keep track of their progess and the treatments and peel strengths they’ve experienced. It’s a great tool for the therapist as well to help tailor the very best treatment programme.

3. Easy Peelers After 2 weeks of consistent at-home skincare use, the client should return for their first in a course of professional peel treatments. Every skin is different, but many clients describe the experience as either itchy or just increased heat on the skin. It’s important for the therapist to let the client know that they can ask for the peel to be removed at any point in the treatment, although the majority of clients are easily able to have the

SKINCARE

1. Arrange a pre-peel consultation

peel on the skin for the recommended 10 minutes which only enhances the results.

4. Cooling Off After the peel treatment is concluded, it is neutralised quickly by the therapist and cool, soothing gauzes are placed on the skin to normalise it as quickly as possible. This is followed by beautiful pampering aftercare including layers of soothing serums and creams tailored to the client’s skin type. It is recommended that the client leaves the clinic make-up free but with a Post-Peel Treatment Kit that will contain everything they need to care for the skin for the next 3-5 days.

5. Peels 2 to 6 After 10 to 14 days have elapsed since the first peel, clients return for peel 2. Discuss with the client how they felt the first treatment was, how it felt on the skin and assess what’s needed for peel 2. The process repeats every 10 to 14 days with another in-clinic professional peel until the course is complete. Top-ups to homecare should be provided. n

Daniel Isaacs, Director of Research at Medik8. www.medik8.com.au

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BEAUTY BAROMETER

Renew

YOU Stay tuned for the newest facial creation by dermaviduals that aims to cater for busy mothers to increase radiance and microcirculation. Anita Quade investigates.

What is it?

The Renew You Facial by dermaviduals has been created with busy mothers in mind and will be officially launched in Australia and New Zealand in April, just in time for Mother’s Day 2020. The luxurious treatment combines enzymatic exfoliation with a gentle mechanical polish that is aimed at smoothing skin and increasing microcirculation, ensuring vibrancy and healthy skin for weeks to come.

The lowdown This facial treatment uses the power of enzymes (extracted from pineapple and papaya) and DMS & jojoba beads for cell renewal. The skin glows after a delivery of oxygen nutrients to the epidermis, increasing cellular turnover and viability. Adding a bespoke combination of actives chosen for each unique skin targets individual skin concerns and boosts skin health.

Corneotherapeutic exfoliation dermaviduals’ Enzyme Treatment Mask and DMS Peeling Cream provides exfoliation whilst adhering to the principles of Corneotherapy, without compromising the first and second

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line of your skin’s defence. The enzymatic exfoliation works on the skin to remove redundant skin cells that have had trouble with their natural desquamation process and fights inflammation. The spherical and smooth jojoba beads provide a gentle polish, whilst DMS supports the bi-layers of the skin.

Bespoke actives A combination of active serums are chosen by the skin treatment therapist to target individual skin concerns and increase skin health. The exfoliation that occurs earlier in the treatment prepares the skin for maximum penetration, which coupled with an advanced delivery system, allows the

THE RENEW YOU FACIAL TREATMENT DELIVERS EXCEPTIONAL CELL RENEWAL, WITHOUT THROWING THE SKIN’S DELICATE ENZYME BALANCE OUT OF ALIGNMENT.

OWNER SKINTIFIX SALON, ROBYN MCALPINE “The Renew You facial treatment is my goto for dull, tired skins that need an instant pick-me-up and glow! I use this dual-action exfoliation to support skin suffering from corneocyte compaction disorders and the results are instant yet long lasting. The best of both worlds, luxury meets results, our clients love the feeling of the DMS Peeling Cream massaged over the Enzyme Treatment Mask.

I love that this method removes sluggish cells without disrupting the skin’s microbiome or impairing the healthy function of the stratum corneum. The Renew You facial treatment delivers exceptional cell renewal, without throwing the skin’s delicate enzyme balance out of alignment. Add to that LED and you have the ultimate treatment that leaves skins hydrated, smooth and healthy.” www.skintifix.com

ingredients to get exactly to where they are needed to influence skin function.

LED LED increases the permeability of the cell membrane, allowing deeper penetration of the active ingredients and nutrients for cell renewal. To create a true photo modulation (which is where a cell will receive energy, is then rested and given the energy again, allowing the cell time to convert and process this energy to create a chemical, biological and physiological response) a skin cell needs to have information delivered and then a critical rest period for the same cell in this session so the cells can have time to process this energy for cellular regeneration. n

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The information provided is general only and should not be relied upon as advice. No guarantees are provided as to pricing for individual risks. BizCover™ Pty Ltd (ABN 68 127 707 975; AFSL 501769). © 2020 BizCover. BC1419

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CAREER

HOW I GOT HERE: CARLEY STEWART Manager Director of asap skin products

You are a qualified formulations chemist – how did you become Managing Director of asap skin products?

“I joined the business as the Managing Director after having been a member of asap skin products advisory board. When I started as Managing Director, I was not qualified as a formulating chemist and one of the constant challenges we experienced, at that time, was that most formulating chemists in Australia were elderly men with little interest in cosmeceutical skincare or challenging the status quo, as a result we were constantly rebutted and told that what we wanted to achieve was too difficult if not impossible.

Having a post graduate degree in organisational psychology with an undergraduate degree in science, I decided to continue my studies to become a formulating chemist so that I would be in a better position to challenge and overcome the obstacles we were facing. Even with the science credits from previous degrees, this took me almost 4 years and was an extremely challenging and especially exhausting period given that I also gave birth to my two beautiful children during this time.”

Have you always had an interest in the skincare industry? What inspired this?

“I am the third generation of women in my family to work in the skincare industry so it’s definitely in my DNA. My inspiration came from my mother Leanne, who is still an active director at asap, and her mother Judy who, now in her eighties still has beautiful skin.

I have great memories of admiring my grandmother’s dressing table with its array of lotions and potions and of her giving me my first ever facial. As a teenager my mother would take my sister Kate, who is also a director at asap, and I for a mini facial at the end of each school term, this was a special treat we looked forward to and a facial was a reward for a good school report.

Having a family background in the industry really instilled an interest in taking care of and better understanding my skin. The interest in skincare continues with my own children who unfortunately, would prefer to make bath bombs far more than applying sunscreen but listening to their feedback and finding sunscreen formulations that they like has meant that they are now far more sun smart and diligent with their sunscreen application.”

How have you seen the industry change over the past decade?

“The industry has evolved a great deal over the past decade.

The interest and demand for Australian made cosmeceutical products has never been greater. Consumers now understand

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that they require an array of active ingredients to effectively treat their skin care concerns whereas 10 years ago there was a lot of confusion around brands that marketed their products as ‘natural’ as this was unregulated and the term was being misused by many brands.

This resulted in consumers questioning what could be achieved for the skin by using all ‘natural’ products. The population is now living and working longer and there is increased pressure to stay as fit and youthful for as long as possible, treating and protecting the skin can help to achieve this. Innovation over the past decade meant that there are now far more active ingredients and treatments available which can provide more effective improvements in the skin.”

How do you find new formula innovations?

“Lots of research, looking at consumer trends, listening to consumer feedback, extensive product testing and development and frequently travelling to international ingredient events.

Having our own inhouse product development, testing and compliance team ensures all asap’s formulas are unique and exclusive to us.

We also work hard at being at the forefront of innovation.

When we discover an amazing new ingredient, we always try to incorporate it into an existing product, if possible, so that a product has many different benefits rather than developing a new product with fewer benefits. This ensures that our product range is constantly evolving and offering the latest technology. We are very proud of having been first to market with a number of ingredients and products.”

What are some of the best tips that you can offer businesses to boost revenue?

“As a business we have managed to avoid the most common way to boost revenue which is to have annual price rises. At asap skin products we pride ourselves on the fact that we have had only 3 price rises in our 21 year history and the price increases were much less than the inflation rate at that time.

Another way to boost revenue is to grow the number of clients both locally and overseas. When developing products, the formulations should meet the regulations for all intended export markets. A final tip is to ensure that revenue and profits are continually reinvested back into the business. To grow as a business you need to plan and forecast additional stock. Time and time again we have witnessed brands continually running out of products which is very frustrating for their stockists and consumers. These lost sales can’t be measured as there is a risk that a frustrated customer will purchase a competitor’s product and switch brands.”

YOU ONLY GET

ONE CHANCE What do you look for in a skincare brand?

“Skin is the body’s largest organ and, understandably, it is complex and has many changing needs which cannot be addressed by any single ingredient.

For skin to look and feel its best a variety of amazing ingredients including antioxidants and ingredients that replenish, restore and protect the skin are required.

Products that contain innovative and advanced ingredients, such as niacinamide, retinol and Vitamin C, at scientifically proven levels, should be the first consideration when looking for a skincare brand. A products pH level is also an important factor as certain active ingredients will only deliver optimum results if the pH level is correct, therefore if the product isn’t at the ideal pH it will be of no benefit to the skin.

A skincare brand should ensure that it covers the spectrum of skin concerns while remaining as concise as possible. To do this skincare brands have to evolve their formulations to incorporate the latest ingredients and innovations. Finally, a great skincare brand isn’t just about great products, stockist ease of ordering, efficient delivery, great education and marketing support should all be taken into consideration.”

Perfect TO BE

What is your favourite part of the job?

“It is that no two days are the ever the same. As a team we pride ourselves on being nimble, flexible and innovative.

This means that we are always planning ahead and working on a variety of different projects at once which keeps every day interesting.

I also love that I get to interact with all of our amazing teams within the business including customer service, creative, supply chain, operations, marketing, product development, account management, export, compliance and quality control.”

Are there any challenges/downsides?

“There are always challenges but that is when some of our best innovations come about. Thinking outside the square and finding a solution, together as a team, is something we all enjoy. At the end of the day the challenges we face as a business are far outweighed by the wonderful feedback we receive, on an almost daily basis, from consumers.

When someone shares their before and after images with us to demonstrate how asap has improved their skin from the point where they were ashamed to make eye contact to the point that they feel great about themselves it is really rewarding and something we still get a thrill from, even after 21 years in business. It is so satisfying to be able to make an improvement in people’s skin and their self-esteem.”

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What do you think is the secret to the company’s success?

“There are a number of contributors to our success. First and most importantly is people! We are a passionate, determined team that don’t give up, even when things don’t go to plan. It is critical that as a team we are all individually enthusiastic and committed in what we do.” n

1300 470 648

jessicacosmetics.com.au admin@jessicacosmetics.com.au

JESSICA COSMETICS  7FREE  CRUELTY FREE  MADE IN USA  VEGAN

TALKING TRENDS WITH:

Lori Rose

As we head into Autumn/Winter interior designer Lori shares the colour palettes that can transform your salon space.

THE COLOUR CRUSH The beginning of the new decade brings with it a fresh and exciting change in direction in interiors. We can begin to see: • Blue hues replacing greys • Serene and tranquil spaces • More pink and blush tones • Layering of textures • Bolder and more flamboyant interiors Image Source: Sherwin Williams

BLUE IS THE NEW GREY

The contemporary style and versatility of grey colour tones has dominated our interiors for the past decade. With the turn of a new decade we will see blues supersede our love of grey. Bold blues and calm, soft blues will equally make a resurgence, with a classic navy blue winning the popularity states in 2020 as it adds a touch of elegance. It is no coincidence that the Pantone colour of the year is “Classic Blue”.

If you have recently updated your salon with soft, calm and cool greys and read this article and screamed. Don’t despair. Upcycling will be a key component in redecorating, whether it be reupholstering of furniture, selling items giving them a new lease of life or buying second hand as we are all about being sustainable in 2020.

Blues and greys complement one another like Ying and Yang.

Deep blue velvet cushions will add a feeling of richness and placed on a grey sofa or chairs will give your salon the fresh bold look perfectly in Image source - Pantone harmony with the new decade.

LOVE PINK

Pink has been a colour we have embraced in our interiors since the Autumn / Winter 2019 season or if you have been a fan of the Scandi style, pink has been a much loved staple in your décor. Whilst the Scandi minimalist style we have come to love and dominate our spaces will start to be phased out our love of dusty and soft pinks are here to stay.

Pink for girls and blue for boys saying is no more.

Incorporating an elegant navy blue wall with textured pink furniture will create a much talked about and loved statement, which is what design and decor for this year is all about.

Sergio Mannino Studio If you have pink dreams and are just crazy about this cloudy, fresh pastel colour then look no further than layers of pink on pink. This will create a playful and blissful look and feel for your salon as will pink on white. Look outside of white walls with soft pink furniture. Think of ombre pink or painting the walls pink and white in a dramatic geographic design to bring a personalise style to your space bursting with positivity.

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INTERIORS

SERENE AND TRANQUIL

Dulux

If your preference is to create a calm, serene atmosphere you too are going to be thrilled with the new colour tranquil and dreamy palettes we will be seeing now and especially in the Autumn season.

The cool and minty green tones will perfectly pair with grey, making your customers feel as if they have walked into a calming space. A perfect feeling for your clients when waiting in the spa retreat.

The more muted tones of green, such as forest hues and sage are very much colours for this season too and are especially relaxing. A perfect colour choice to look towards to update your spa, bringing it into the new decade whilst being the perfect feeling for a spa. Just what your clients will enjoy, giving them the ideal place to recharge.

Try the Dulux Colour of the Year, Tranquil Dawn as a beautiful new backdrop to your new salon look.

THE TRUTH ABOUT TEXTURES

As we are becoming more environmentally conscious sustainable products are making their way back into our lives and designs.

Wood, recycled and reclaimed, are prominent elements we will again embrace and be seen as staples across many different design fields.

Timbers, combined with stone, velvets and other plush fabrics all add layered dimensions to your salon creating a soothing, relaxing and the perfect setting to unwind and be pampered.

Concealing previously exposed shelving and integrating equipment within cupboards will also be a key feature we will be seeing in our interiors. It will also be the quintessential way to create a therapeutic and harmonious salon space.

Rose Ink Workshop

FEATURE WALLS AND MAXIMALISM DESIGN

The feature wall will be making a dramatic change, moving away from the geographic print or light grey wall. The new trend will be adventurous wallpapers in your space and with our love of bringing the outdoor in to create a sense of calm, we will see an increase in botanical designs as well as chintz.

Chintz patterns will be combined with contemporary furniture.

Wallpapers will not be limited to the walls. Punchier effects will be to include your fifth wall, aka the ceiling in your designs and steering away from the usual and safe white. So continue your wallpaper across the ceiling or to paint the ceiling in a bright, bold colour to contrast with your wallpaper to create the new flamboyant and even retro look.

Not a fan of the new maximalism wallpaper style, but want to really create a dramatic effect in your salon – try painting the ceiling in a bold blue, neo mint green or one of our new Celeste by Wallpapers Direct look colours for 2020.

ACCESSORIES AND FURNITURE

Design Decor

Accessories to update your salon should be in line with the style you have chosen to for your salon. Plants, real and not faux plants as these will not be making a comeback into the new decade, will work in perfect harmony with the botanics style wallpapers for the maximalism décor. If you are excited about the more tranquil updated style for your salon, fresh plants will brighten up your space perfectly.

Mid-Century design was a popular must-have in the last few years. The new year will see our fascination for this era to continue with curved sofas, sculptured furniture and high backed chairs Marble, Terrazzo and Vienna Cane are all elements in furniture that will be prominent if updating your furniture is on your to do list for the season. Accompany your furniture with plush velvets or botanical printed cushions and rounded cushions will highly complement the curved and sculptured seating.

Vases, candle holders and jars sourced from an antique or second-hand store is also a way to be involved in being sustainably conscious whilst bringing vibrant colour into your space. Retro accentuated accessories within your new décor is the superb way to embrace your refurbished salon. For details check out: www.whitefoxinteriors.com

Founder of WhiteFox Interiors creating creative and functional spaces for clients. www.whitefoxinteriors.com PROFESSIONAL BEAUTY

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WELLNESS

THE GREEN EDIT We know we should use less plastic, opt for products that are chemical-free and ideally, locally made. That’s quite the check-list though, and it can be daunting to know where to start. Kerrie Simon-Lawrence reveals the latest in the green movement.

IF GOING GREEN in your salon is on your to-do list, The Green Edit is a good place to start. Founded by organic make-up artist Cathy Tolpigin, The Green Edit is a showcase of the best in organic beauty and lifestyle products.

Taking place at Sydney’s Terrace on the Domain on March 12, the event aims to encourage business owners and consumers alike to support and purchase from trusted brands that are healthy, clean, cruelty-free, and sustainably produced and packaged.

“The Green Edit is a unique platform which supports truly green brands and their founders by connecting them with media, influencers and buyers to provide promotional and distribution opportunities. It also connects brand founders directly to consumers to build brand and product awareness, loyalty and create a community,” said a representative of the event.

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With a growing list of exhibitors already signed up to the event - including Australian Clay Co, BiotySpa, Dr Hauschka, Optima Nutricosmetics, SeaZinc, Vanessa Megan Skincare, and loads more - it’s set to be a true celebration of all things planet-friendly.

Open over two time slots - 3-6pm and 6-9pm - tickets include access to panel discussions featuring inspiring brand founders, organic facials by Gaia Retreat, organic make-up and hair touch-ups, and a whole series of skincare masterclasses.

In addition, for every ticket purchased, The Green Edit will plant one tree to help regenerate areas affected by the Australian bushfires.

All exhibiting brands are rigorously vetted by the Green Edit Team to ensure their green credentials, so salon owners can be sure that any products they trial or purchase are genuinely doing their bit for a happier Mother Nature. n

Palm Beach Collection Teak & Amber Scented Soy Candle - Palm Beach Collection 02 9999 4001

Miss Vitality Elevate Nutritional Glow for Skin and Body - Miss Vitality 0400 069 013

The Jojoba Company Jojoba Water Toning Mist - The Jojoba Company 02 9651 3030

Cedar and Stone Chakra Balance Mist - Cedar and Stone 07 5568 7460

THE GREEN EDIT PRODUCTS

Biotyspa Organic Detox Tea – Biotyspa sales@biotyspa.com

Dr. Hauschka Stone Pine Sea Salt Cleansing Gel - Helios Health & Beauty 02 8765 1100

Vanessa Megan Collagen Boosting Gel Hyaluronic Acid Serum - Australian Natural Beauty Co. 02 9568 5264

TECH EXPERT

TECHNOLOGY TAKEOVER The professional beauty industry has changed rapidly over the past ten years, and as we enter a new decade, high-tech modalities and devices are set to play a bigger role than ever when it comes to client results – and in turn – salon revenue says Lisa Williams.

PROFESSIONAL SKINCARE IS now about much more than a luxurious facial, and as clients become savvier and more results-focused, they expect salons, spas and clinics to offer a range of skin rejuvenation devices that deliver fast, effective results.

In order to maintain a competitive advantage, beauty salons of all scales and sizes will need to incorporate these technologies into their business model in order to provide clients with the results they’re after, and experience the revenuegenerating capacity of these devices.

Personally, I encourage our clients to stay on top of the trends, but to spend their valuable time on treatments that are both effective and profitable. This is where aesthetic technologies really prove to be a game-changer, and an incredible return on investment.

Devices that offer impressive results will have your customers returning to you time after time (and telling their friends and family!), which is why it’s so important to find a supplier that offers high-quality devices that deliver on their promises, come with comprehensive, ongoing training and offer lifelong servicing and maintenance – ensuring your long-term success.

What to look for when choosing an aesthetic device High-quality aesthetic devices offer unlimited revenue-generating potential thanks to their ability to deliver impressive results, and with the demand for them growing exponentially, the market is saturated. Of course, every device will claim to deliver incredible results and offer a great return on investment, but I always stress to our clients that not all devices are created equal. There are vast differences in the results that can be achieved across brands, and a device’s place of manufacture and technological specifications really do matter.

Start by looking for devices that are TGAapproved, as this guarantees the device meets the Australian Therapeutic Goods Administration standards of quality, safety and efficacy, and goes hand-in-hand with quality engineering and manufacturing. The awards a device or manufacturer has won are generally a good indicator of quality, but be sure to do a quick check of the awards themselves to make sure they’re

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legitimate. When it comes to light therapy devices, look for wavelengths that are clinically-proven to get results, and devices that can deliver these wavelengths simultaneously as well as individually. And with all devices and modalities, always look for manufacturers and distributors who offer comprehensive ongoing training and support to ensure your long-term success.

Read on to learn more about the five modalities that I believe every successful salon needs to be offering in 2020 and beyond.

Intense Pulsed Light (IPL) Intense pulsed light (IPL) is used by cosmetic and medical practitioners to perform various skin treatments, including hair removal, photorejuvenation (the treatment of skin pigmentation, sun damage and thread veins), and the alleviation of dermatological diseases such as acne. The quality of IPL devices varies greatly – as do the results they can deliver – so make sure you choose an IPL that uses square pulse technology, has the capacity to deliver sub-millisecond pulses, and allows you to adjust pulse duration and pulse delays. Not many IPLs offer these features, but finding one that does will improve your results, increase the safety of treatments, and allow you to treat a wider range of Fitzpatrick skin types.

If you have clients looking to treat uneven texture and tone, pigmentation, vascular outbreaks, loss of firmness, fine lines and wrinkles, rosacea and hair removal, the UK-manufactured and TGA-approved Lynton Excelight offers you the opportunity to introduce the most in-demand advanced aesthetic treatments in one compact, easy-to-use, high-quality IPL device.

Fractional Resurfacing Laser The development of fractional lasers came out of a desire to improve results for conditions such as scarring, stretch marks, fine lines and wrinkles, while minimising the redness and swelling associated with traditional laser treatments.

Fractional laser treatments stimulate the natural healing process and can take years off your skin by accelerating collagen production and kickstarting the renewal process. Unlike a CO2 laser, downtime is minimal and the risk of infection is almost non-existent, and fractional laser resurfacing is now a popular solution for some of the more challenging skin problems that many therapists face – offering a safe and effective solution for acne scarring, fine lines and wrinkles, blemishes and dull, sallow skin.

Lynton’s UK-manufactured ResurFACE: Fractional Erbium Laser (ER:YAG 2940) is one of three rejuvenation technologies included in the Lynton 3JUVE device, designed to treat the three most common signs of ageing – fine lines and wrinkles, veins and sun damage, and loss of firmness.

Offering a bespoke regime for every client, the 3JUVE allows you to tailor your treatments for client based on their skin needs.

Lisa Williams is the General Manager of Professional Beauty Solutions. For more information - contact Professional Beauty Solutions on 1800 625 387 or visit www.probeautysolutions.com.au.

CRYOTHERAPY DEVICES The PUREBEAU ICE method uses the high sensitivity of the fat cells to cool in a noninvasive way and triggers a natural reduction process. Fat cells are actually designed to provide the body with energy reserves in times of ‘hunger’. When losing weight or on a diet, fat cells release their content and shrink. However, there are zones of the body where fat deposits persist (belly, legs, buttocks). This is normal and often genetic, because there is an enormous amount of fat cells in these places, which, due to their sheer mass, unfortunately leave clear cushions even when empty. The only chance to get rid of these pads is to reduce the fat cells as such. The PUREBEAU ICE method takes advantage of the fact that fat cells are extremely sensitive to cold and can be destroyed by them. If the fat cells use the PUREBEAU ICE method, they can crystallise and are then naturally broken down by the body.

Sydney College of Hair & Beauty 1300 667 719 Coaxmed is a unique technological innovation, combining several technologies into one safe and non-invasive system for body and facial procedures.

This combination is the key to an amazing increase in the quality of the aesthetic results. A technological platform that guarantees absolute efficacy of the treatments: a real generator of beauty and wellbeing with a unique and exclusive design. A key feature of the Coaxmed system is the ‘Coolshape’ procedure. Where utilised, the sophisticated device’s applicator is pressed against the area to be treated thanks to the simultaneous action of vacuum aspiration. The intense cooling effect (-10º) is able to target only the fat cells in that area. After the procedure the fat cells begin a process called ‘apoptosis’, which brings them to a natural physiological death. At this stage the body reacts with an inflammatory response that causes the natural disposal of the damaged fat cells. The procedure allows a significant improvement in the shape of the treated area.

MediSpa Solutions 02 9894 8068

The CLATUU Alpha is a non-invasive, effective and safe treatment system that carries no side effects and is designed to reduce treatment costs. In consists of a fast and easy applicator exchange with a simple press-and-release mechanism. The CLATUU Alpha allows maximum convenience and makes switching between cooling cups as simple as possible. Detaching cables or turning the system off is not required even during treatments. It is possible to treat two areas of the body simultaneously in only forty minutes. The upgraded 360° surround cooling of the CLATUU Alpha delivers cooling energy throughout the entire applicator and makes it possible to reach the designated treatment temperature at a faster rate, thus increasing efficiency by up to 18%. Not only is the CLATUU Alpha capable of 20% stronger suction, it also provides medical practitioners with the ability to adjust both cooling and suction levels to confidently provide customised treatments for patients.

Cryomed Aesthetics 1300 346 448

The men behind THE MASK When at 22 years old business partners Manny Barbas and James Hachem joined forces to create Alya Skin Pink Clay Mask and within just four months they earned more than $1 million with the on trend product. Anita Quade chats to James about trends and the importance of marketing.

SOME MIGHT ASK how two men who had no beauty background managed to create one of the biggest selling face masks. Manny reveals that was where his marketing background came to the fore after seeing clay masks trending on social media. “I said to James, ‘watch clay masks will be the next hype similar to what happened with teeth whitening’,” Manny recalls.”

And he was spot on the money after working on the brand since early 2017 and perfecting the product they sent the mask to more than 1000 influencers, who created a social media frenzy. The rest is beauty history!

James shares his story.

Tell us how you two came together at 22 years old to be business partners?

“Manny and I were always entrepreneural minded when we were younger and constantly reminded each other that we would love to go into business together. At 22 the opportunity arose where we could finally work together and it was one of the best decisions we ever made as we really compliment each other.”

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How did you fund the business in its early stages?

“Manny and I funded it ourselves with pocket money from previous small businesses we had launched throughout high school and in university.”

In just four months you earnt more than $1 million after developing Alya Skin Pink Clay Mask. Tell us about that.

“It was a great feeling to be able to launch and have so many people interested in our products for sure. However, as great it is to see sales coming in, we have never taken our eye off the main focus in becoming a global brand and continuing to launch high quality products.”

What has been the secret to your success?

“I feel like it would be to cliché to say our succsess has come from hard work and commitment to the brand but I think that’s where it has definitely come from. We worked 12 hours a day for 3 months before we even had launched.

We try to stay ahead of the game and continue to be innovative with how we can grow the brand and be different to every other company.”

The Alya Skin Pink Clay mask has become a sensation – where did you develop the concept?

“At the time we were looking for a mask that wouldn’t dry out your skin and a mask that felt, smelt and looked different to all others on the market”.

Do you think that social media has played a huge part in its success?

“We have used social media in every way possible to help us grow our brand.

Facebook and Instagram have allowed us to scale our business from day one and we will continue to advertise on these platforms.”

You had sent the product to 1,000 influencers to post how did you choose these?

“We have sent product to 1,000 micro influencers every month since launching as we thought this would be a great way to penetrate the market. It has worked for us and we will continue use micro influencers to create content and brand awareness. We have a team of 7 who work on this and they have a system on how they choose girls.”

What was your goal starting out the business?

“We launched in January 2018 and our first goal was to launch in Priceline Pharmacies. Achieving this after 9 months was a dream come true. We now have goals to launch into large global retailers.”

Where did you meet?

How did you come up with the name?

“We met at high school in Year 9 and have been close friends ever since.”

“We were googling the word ‘soft’ in different languages. We feel that our name is a huge part to our success.”

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REAL LIFE

You don’t have any specific beauty experience – what elements did you bring to the table to make this a success?

“We did a lot of research prior to manufacturing and developing the product, as well as working with beauty professionals who advised us on the best, key ingredients to create a product that makes your skin not only clean and toxin free, but soft as well.

We also work like crazy - and know how to mass market well. When we launched the brand, the feedback was so strong from our customer base that the brand skyrocketed - literally... we were in shock at how much people loved our mask in particular.”

What has the feedback been like?

“The feedback has been crazy - we couldn’t be happier, we truly have an amazing product range that works and the feedback / online reviews speaks for itself.”

How is the range different from what is on the market?

“We use ingredients that are suitable for sensitive skin - our mask is also moisturising, and doesn’t dry your skin out like a lot of other products out there.”

What do you do for down time?

“I like to spend time with friends and family - it’s important to switch off during the weekends (if you can).”

Tell us your motto in life?

What are the plans for the brand?

“My honest motto is “everything happens for a reason” - I’ve never usually liked having a business partner until now - it feels as if we were meant to work together for a reason - we’re Ying and Yang and I think that contributes greatly to our success.” n

“To continue to grow our product range and be in every major market in the world.”

Any favourites in the range?

“Definitely - the pink clay mask!”

D I D YO U K N O W T H AT L A S H L I F T WA S O N E O F T H E H I G H E S T S E A R C H E D B E A U T Y T R E AT M E N T S I N 2 0 1 9 ?

IN 2019 ELLEEBANA TRAINED THOUSANDS OF STYLISTS IN THE ART O F L A S H L I F T, E Y E L A S H E X T E N S I O N S A N D B R OW H E N N A D E S I G N .

WHY DID THEY TRAIN WITH US? BECAUSE OUR M U LT I AWA R D WINNING TRAINING P R O G R A M S A R E G L O B A L LY R E C O G N I S E D , E N D O R S E D B Y INDUSTRY LEADERS AND TRUSTED BY THERAPISTS IN OV E R 57 CO U N T R I E S .

A R E YO U R E A DY TO L I F T NEW HEIGHTS IN 2020?

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PRO-FILE

INTO THE BLUE Hannah Gay chats to French freediving champion and Thalgo partner, Aurore Asso on the values that drive her and her relationship with the skincare company.

Image: Rebecca Marshall

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Describe your passion for free-diving and how it came about as a child.

“I began freediving when I was 8 years old in Greece. I was on vacation with my family in Alonissos - a little island that shelters monk seals in its Marine National Park. One day, as a child, I saw a seal following a fisherman boat in the light of the sunset and it’s that vision that is the start of my freediving history. I have a fascination for seals - their grace underwater when they swim, their breathhold capacity, and their social behaviour - they have always inspired my freediving. Knowing that the monk seal is one species classified as endangered on The International Union for Conservation of Nature (IUCN) Red List of Threatened Species motivates me even more to struggle for their protection in the future.”

Tell us how you achieve a feeling of wellness, physically and mentally, in your life.

“For years, I have been looking at improving my performances in freediving. It requires discipline in the training but also a smart consideration of recovery and food. Thalgo has been helping me a lot with this by offering me the opportunity to go to French wellness center, Thalasso Les Issambres for body treatments like Swedish massage to recover my muscles after hard trainings, and also for face treatments to help my skin to recover from sun and salt.

After a day of rest with Thalgo,

I’ve noticed that I have a better sleep and better performance in the next days. I truly believe that rest is part of training and makes you more self-confident and peaceful.”

What sparked your interest in skincare and perfumery?

“I had been a scent designer in my first professional life and I am fond of natural scents in nature.

I like Thalgo products because they are simple and very rich in natural marine active principles that are very good for skin. It is creating beauty with the sea… I like this symbolic idea.”

I TRULY BELIEVE THAT REST IS PART OF TRAINING AND MAKES YOU MORE SELFCONFIDENT AND PEACEFUL. Explain how Thalgo marine treatments protect your skin from the elements?

“I very much like all their marine treatments and I always combine them with a thalassotherapy bath for at least 30 minutes.

At the moment I very much like the Thalgo’s Cold Cream Marine Body Ritual. This is a very nourishing body treatment perfect for wintertime. It is a global treatment that provides

deep hydration and relaxation with a massage for the whole body, including the scalp, hands and feet to ease all the tension of my training week.”

What is your favourite product by Thalgo?

“I always have their Prodige Des Oceans La Crème in my diving bag, and it is a pleasure to have some on my face after training at sea. The salt, the sun and the coldness of winter can make your skin dry and tired, but this cream is very rich and soothing.”

What are some of the key values you share with the Thalgo brand?

“Integrity, sincerity and the willingness to enhance global ocean conservation awareness.”

What’s in store for your future, personally and professionally?

“I am still training hard for freediving because my quest for depth is unlimited.

And I am working on new documentary projects about ocean conservation and more specifically about marine mammals.” n Thalgo is exclusively distributed in Australia by BLC Cosmetics 02 8667 4695.

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BEAUTY

Blackbook The Lash Queen – Lin Seto reveals her beauty business inspiration.

Tell us how you launched Lash Blossom?

“Lash Blossom was first launched in 2015 in a small studio Sydney CBD. In the beginning, it was very slow, but word of mouth was my best form of marketing. I worked for myself for some time and now we have now over 18 staff members.”

How did you choose the locations?

“We have 2 locations in Sydney CBD in the Dymocks Building and Double Bay. We knew our client base wanted a salon to be near their work so it just made sense.”

How have you seen lashes and brows rise in popularity in Australia?

“Lashes and brows are now so super popular as only a few years ago it wasn’t this big. When

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walking on the street you can literally see more people are wearing lashes and brow tattooed.”

Tell us about your own background in lashes and brows?

“I’ve been doing lashes for over 15 years and brows for five years and I completed my beauty diploma in 2004.”

Any advice for those looking to set up their own business?

“Business can be challenging and stressful but I believe if you love what you do you will be rewarded. Don’t give up, invest in learning new skills, believe in yourself and have a positive mind.”

The brow and lash game is so competitive how do you stay ahead of the competition?

“Our key is finding and retaining great staff and I’m proud to have such a talented team at Lash Blossom.

We also invest our time on staff training and great customer service and run monthly promotions.”

Rezenerate NanoFacials are trending worldwide!

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What are your plans for 2020?

“We will be focusing on looking after our staff at Lash Blossom and aim to improve our customer satisfaction.

We’ve recently expanded our city location to offer more floor space for our cosmetic tattoo service and to open up our training centre to grow this division of Lash Blossom.”

BEFORE

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Courtesy of Sole Luna Spa, PR - 4 Facials

Fine Lines and Pigmentation

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Courtesy of Lash-Angeles, Los Angeles, CA - 1 Facial

Pigmentation and Blemishes

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How do you keep an eye on the trends?

“I regularly attend seminars in Australia and overseas and I’m always trying to improve my skill, whether that be via online courses, attend workshops and also learn from my own staff.”

You must be busy running two salons – what do you do to relax?

“I start with my morning coffee from my favourite cafe and try to make an effort to attend yoga classes. Also enjoy watching Netflix and spending time with my son Felix. n www.lashblossomextensions.com.au

1300 660 297 www.rezenerate.com.au Find us on

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PROMOTION

CLEAN, GREEN BEAUTY AT

NATURALLY GOOD EXPO 2020 The booming natural beauty sector is set to be one of the major drawcards at this year’s Naturally Good 2020 Expo with the addition of the exciting new Beauty and Living Stage.

RETURNING TO SYDNEY’S International Convention Centre on Monday 1st June and Tuesday 2nd June for a sixth big year, the expo’s new stage will feature top class beauty experts discussing the latest trends, as well as products revolutionising skincare which are ethically produced and environmentally sound.

Jon Perry, Group Event Director, Naturally Good, said in particular this year’s Beauty and Living Zone on the exhibition floor will be bigger than ever.

“We’re expecting over 100 exhibitors in the sector featuring the most innovative and dedicated brands offering natural, organic, clean and green products,” he said. “The industry is thriving so it’s going to be a hugely exciting showcase.”

Exhibitors will include Weleda, Eco Tan-Eco by Sonya Driver, Cloverfields, Dr Bronner’s, Grants of Australia Helios Health & Beauty, Sasy n Savy, Herbatint, and Saba Organics to name a few.

This year’s expo is set to feature around 370 exhibitors and 20 session speakers from all aspects of the natural products industry. Partnering with key industry bodies Australian Organic, Australian Natural Therapies Association and Complementary Medicines Australia, industry visitors at the B2B event will be able to check out the most diverse businesses, retailers and producers across beauty, personal care, health, home and lifestyle, plus food and beverages.

Natural beauty continues to be a growth sector with Clement Hery from analytics group

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THE NEW BEAUTY & LIVING STAGE HIGHLIGHTS:

Tammy Seligmann, General Manager, Grants’ of Australia -

HOW GRANTS OF AUSTRALIA REMAIN PIONEERS IN AUSTRALIAN NATURAL CARE The presentation will focus on the impact of Australian-made products such as Grants toothpaste which is manufactured in Australia with most of the ingredients sourced from Australia. Will also discuss Grants Australian made packaging – a rarity for this type of product.

Marguerite Crompton, Business Development Manager, Dr. Bronner’s -

HOW TO HAVE A DIRECT AND POSITIVE IMPACT ON PEOPLE AND THE PLANET BY MAKING SOAP Marguerite will be discussing ethical ingredient sourcing, fair trade and the forthcoming Regenerative Organic Certification process.

David Johnston, Managing Director, Weleda -

THINKING BEYOND SUSTAINABILITY Includes why biodiversity is the new sustainability and what the future holds for the natural beauty industry. Will discuss sustainable ingredients, packaging and the positives of regenerative practices.

David Johnston, Managing Director, Weleda -

GREEN WASH VS THE REAL DEAL Will debunk the hype from reality and clarify the many misunderstandings regarding ingredients. With green washing common within the beauty industry accompanied by loose regulation, retailers need to be knowledgeable about what they are selling.

IRI Australia pointing out in his session on Health Trends Driving Growth in Australian FMCG last year that Australians make beauty care a priority with each of us now spending around 45 minutes a day on grooming – which is more time spent per day on food preparation (40 minutes) or exercise (20 minutes).

Luk Beautifood’s Cindy Luken also highlighted recent research from IBE Group which found that 75 per cent of all women aged 18-34 say buying all-natural skincare products is important.

Additionally, one in three women don’t want beauty products with sulfates which can cause skin irritations.

According to the Australian Organic Market Report 2019, growing consumer awareness regarding the dangers of chemical compounds in traditional cosmetics is driving industry growth in the Australian organic beauty industry.

Out of 18 categories including meat, fresh produce, dairy and groceries, the strongest gains in purchase participation were in the organic skincare/cosmetics category. More than one third (37 per cent) of the 1,025 households surveyed for the report reported that they had made an organic skincare purchase over 2018 compared to 29 per cent the year before – an increase of 8 per cent. In 2016 the rate was just 22 per cent, illustrating just how much interest in the sector has grown.

The organic cosmetics, health, medicinal, beauty and personal care category also grew in total domestic and export value from $117 million in 2017 to $148 million in 2018 – an increase of 24 per cent. One in five people (21 per cent) now buy an organic skincare product every 1 to 30 days, compared to 14 per cent in 2016.

Overall, the sector was the sixth highest performing organic category overall out of 18 sectors and was the third highest performer in the grocery sector behind ready to eat foods, and the top performer of non-alcoholic beverages. NSW was the state with the most producers accounting for 52 per cent of the sector.

Julie Mathers of online retailer Flora & Fauna said it’s an exciting time for producers to be in the space, given the various technological advances.

“Another trend that has really been attracting customers of late is the move to more eco-friendly packaging,” she said.

“Not only are people wanting things wrapped in less plastic, they’re also seeking out products which use less plastic with containers. Some really exciting innovations have been shampoo soap bars, deodorants in cardboard tubes, refillable makeup pots and mascara in glass tubes. It’s important to make as much as a committed difference with your product as possible and these things are

really adding to the attractiveness of organic and natural cosmetics, which is hugely encouraging.”

It’s predicted trends towards health and wellness, and plant-based products will continue to forge ahead this year demanding more innovation than ever before. With environmental issues now of the utmost importance, it’s expected consumers will increasingly put more thought into their purchases.

“Consumers are now clearly demonstrating that they are willing to pay a premium for natural, organic and healthy products which are authentic and transparent,” Mr Perry said. “The Naturally Good expo is therefore fast becoming a critical event for brands and retailers looking to take advantage of this trend.

“It’s beneficial nowadays for retailers to stock natural and organic products, as those stores will always draw in more customers as opposed to stores that don’t stock such items. So, it’s worthwhile for business owners to learn more about the industry’s ‘natural advantage.’”

FREE TO ATTEND SPEAKER SERIES This year’s speaker series will focus on four main themes: : Trending - Discover emerging consumer trends in natural, organic and healthy packaged goods.

Retail - Thrive in Australia’s changing retail environment with practical tips from leading retailers and business advisors.

Consumer - Take a deep dive into the psyche of today’s adventurous and open-minded consumer.

Marketing - Gain practical insights to take your digital, social media and e-commerce strategies to the next level.

Trade visitors will also hear from Anastasia Lloyd-Wallis from Retail Doctor Group; Chris Mackey from Retail Veteran and Action Business Coach; Niki Ford from Australian Organic; Sarah McKee from Nielsen Connect and Thomas King from Frontier Foods. The free to attend speaker series will cover emerging consumer trends, tips from retailers, insights into key consumer segments and marketing strategies and more.

This year’s Pitch Fest will be held on the show floor allowing all trade buyers to sit in on the industry’s most enthusiastic product pitches alongside industry judges and hear live from the masterminds behind these emerging brands.

Judges for this year include Emma Coath from Rocket Seeder, as well as Lucinda Hankin from Grok Ventures.

The Business Summit will also be held Friday 29 May. Aimed at manufacturers and brands in the natural and organic space, the summit will cover consumer strategy, capital raising and ecommerce, as well as the always popular topic of upcoming trends and insights in 2020.

“The natural way of living is fast becoming the new norm,” said Mr Perry.

“The expo continues to grow year on year with trade visitors and sheer volume of brands exhibiting. This a reflection of high market demand for natural products. It’s a great opportunity to learn from experts, see emerging products and build long-lasting connections.

“Last year we had a fantastic turn out for our comprehensive seminar program and had great feedback from exhibitors, visitors and partners alike.

We expect nothing less from this year.”

Don’t miss the Southern Hemisphere’s largest natural, organic and healthy products trade show and learn more about maximising ‘the natural advantage’ in the beauty and skincare sector. Register today to reserve your place. n 1-2 June 2020 ICC Sydney, Darling Harbour, Halls 3 & 4 10am-5pm daily.

For further information or to register to attend, visit www.naturallygood.com.au Entry is free for those who register online, otherwise there is a $30 door charge.

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PROFILE

Home Grown

HEROES ISABELLA LONERAGAN Founder of The Dermal Diary shares her values with Hannah Gay. When it came to opening The Dermal Diary, Isabella Loneragan said she was driven by patients wanting an alternative to prescribed medications to fix their skin woes. She’s also a big fan of working for herself, telling Professional Beauty, “I love seeing a business idea go from an idea, through development and strategy, and into creation.” Ultimately, her decision was to provide her “true career satisfaction.”

The dermal and beauty therapist recounts the intent behind her brand, saying she and her staff pride themselves on solution-based experiences “that improve our clients’ skin health and take care of it as it journeys through stages.” She also dismisses much of the marketing

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that goes behind skin care companies for its misleading nature. “It really frustrates me that many people are duped into spending lots of money stimulated by marketing jargon. [The Dermal Diary] is all about honesty and integrity in our advice and guidance, so when our clients are grateful to be honestly educated about their skin it drives my passion for me to work even harder.”

The Dermal Diary stocks its own branded ‘Private Collection’ skin care line, which Isabella says provides “an answer to gaps I identified in the market.” The highly active and pure range was formulated with a team of local chemists with Isabella’s goal in mind of “always offering the best in market.” When it comes to her application style, Isabella gained training with the master of advanced sculptural facial massage and buccal, Yakov Gershkovich.

Her point of difference in the market now rests in being able to offer clients “a 3D facial that tackles both intrinsic and extrinsic ageing.”

Isabella also invests in her staff, explaining that inputting the time and energy into other therapists’ education is vital. n

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BEAUTY ESCAPE

A Darling ESCAPE Entrenched in the bustling CBD The Darling Spa is a welcome retreat for those looking to channel some Zen in the surrounds of one of the city’s most luxurious hotels.

WE CHAT TO the Darling Spa Manager, Danielle Williams, about the drawcard of this spa opened in 2011 and the lure of its products with an Aboriginal origin.

The Darl Spa is locate ing d within Th Darling at T e he Star Syd ney. The Darling was crowned th e highestranking hote l in Sydney and one of th most prestig e ious hotels in the countr after scorin y, g an impress ive Five-Sta rating for th r e last three years by Fo rb e s Travel Guid e.

What can clients expect from a visit to The Darling Spa?

“The Darling Spa provides an experience of complete relaxation, encouraging guests to leave all stresses and worries behind once they have *Health Club stepped through the door. The spa aims and Spa Awar ds of Excellenc Tourism Accom e, to create an environment to eliminate the modation Aus tralia (TA A) NSW constraints of time, to provide an escape 2016 & 2017. from the chaos of city living and offer guests a “The Yanko Jindalee treatment is designed safe space for healing and rejuvenation. to create a journey entrenched in Aboriginal The Darling Spa takes up the entire second floor of healing practices and knowledge. Incorporating a The Darling Hotel offering 13 treatment rooms, including two full body exfoliation and facial, this treatment was developed couple’s treatment rooms. Along with a booked treatment, guests to create a personalised sensory journey of healing, wellness have access to a Moroccan Hammam chamber with heated and revitalisation. All Li’Tya treatments commence with marble bed, steam room and jacuzzi, gym as well as the outdoor a welcoming ceremony foot soak and traditional smoking heated swimming pool of The Darling hotel. The spa also offers ritual to ground the energies and create a sacred space within a relaxation lounge equipped with reclined beds and a tea lounge the treatment room. The exfoliation in this treatment uses offering complimentary refreshments.” botanical Australian desert salts and a personalised combination of Australian native aromatic oils, providing an energising How long has it been established and what is the therapy to revitalise, renew and hydrate the skin. The treatment most requested treatment here? concludes with a tailored facial incorporating deep cleansing and “The Darling Spa was first established in 2011 and underwent its hydrating therapies. last refurbishment in 2015.

The Yanko Jindalee really focuses on easing stress and Massage is always a favourite amongst our clients, however, reducing tension all the while renewing and revitalising the skin our indulgent Li’Tya Dreaming treatment is a definite favourite. through a completely personalised experience from head to toe.”

The Dreaming is a 3 hour treatment incorporating a full body exfoliation and mud wrap followed by a full body massage and finishing with a facial offering guests the ultimate, allencompassing experience.”

You have many treatments on your menu. One of the most popular is the LI’TYA YANKO JINDALEE BODY experience – how was that developed?

Explain why you chose these products for the spa?

“We wanted to provide a healing experience by offering treatments and therapies based on the knowledge and practices of our Australian native Indigenous culture. Li’tya provides our guests with a completely unique and quintessentially Australian experience using sustainable and naturally sourced ingredients integrated into treatments based around ancient Indigenous healing and spiritual knowledge.”

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We chat with Anne Warren Director of Training & Chair of the Aboriginal Advisory Board about the range that was created in 2000 and is stocked in over 50 spas Australia wide.

She is an Aboriginal Elder of the Ya’idt-midtung people of NE alpine Victoria and the Kosciusko region of New South Wales in Australia. With a lifetime of study and research into medicinal and spiritual properties of indigenous plants and Aboriginal healing techniques specific to her people and the LI’TYA ambassador.

“Li’Tya was created as a showcase for Aboriginal knowledge and teachings based on specific rituals and medicines blended with modern concepts of spa and beauty trends.

It’s the first to utilise these resources and combine them with unique, traditional healing arts and plant knowledge.

Li’Tya remains at the forefront of Australian Spa and Wellness Companies with our intentions of “tread lightly”, use of pure Australian Botanical extracts, oils and essences combined with respectful and sacred Aboriginal inspired protocols.

Our hero ingredients and products are many, highly regarded and sought after but we utilise Lemon Myrtle, Wild Rosella, Kunzea, Eucalyptus essences along with flowers, leaves, barks from these and others as our “signature” scents.

AMONG MY FAVOURITES ARE: Wild Rosella Mist, Boronia Eye Serum, Munthari Pedi Lotion, Pepperberry Foot Mask, Nerolina Facial Oil and Marine Collagen.” Collagen.”Hydrating Cream.”

By incorporating Li’Tya we are able to offer a complete holistic and naturally driven healing experience which is not offered many other places in the world, maintaining a unique offering for our guests.”

Any plans to add new treatments to the spa menu?

“This industry is always changing and progressing along with our guests needs, requests and expectations. We are always looking to evolve the options on our menu to provide new and unique treatments while aiming to create experiences which surpass our guest’s expectations.” n

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LAST WORD

TRINNY

WOODALL The original makeover queen has released Trinny London, the ultimate, portable and stackable personalised makeup line which is sold online in over 65 countries. Anita Quade chats to the personality to find out a few of her favourite things.

My favourite beauty memory is… going to Laud and Taylor when I was 15 and buying my first set of skincare at Clinique

I would tell this to my younger self… you never know what’s behind the closed door!!

My career highlights… are yet to come

My beauty mantra is… Vitamin C, SPF and Retinol ... with a microneedle thrown in!

I launched Trinny London because… I wanted something really easy to give women confidence to be their best

My biggest indulgence is….getting my hair blow dried twice a week

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My favourite escape is…on a boat The one product I can’t live without is…Trinny London BFF Skin Perfector

Words I live by….live in the present, never in the past

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EVENTS AVEDA SHOWCASES PRODUCT IN NEW SALON Aveda welcomed Professional Beauty to Tribe at Castle Tower in February. It’s the newly opened fourth salon space in a string of shop fronts partnering with the brand, offering hair care and styling services with a focus on relaxing the mind, body and spirit.

The brand used the opportunity to showcase its full range of hair, wellness and skin products to media guests. Seasonally inspired treats, including berries, beetroot hummus and chocolate were provided, along with a cup of the brand’s signature calming tea infused with liquorice root and peppermint.

Representatives from the Aveda team welcomed guests by give guests a few drops of essential oils to be warmed in our hands and then inhaled deeply as a method of relaxation. We then heard a presentation that outlined the brand’s roots and

values, and how such continue to play a role in the development of Aveda products today.

Guests were taught about Ayurveda – a method of ancient Indian medicine – and described the five elements of the dosha - fire, earth, water, air, and infinity. We were then quizzed on a mix of traits, from the behaviour of our skin to our digestion patterns. The scents and formulas that make up Aveda products are uniquely designed to match our individual physiology. We were then assigned a natural state, to which products could be matched. The ultimate goal, we learnt, is to keep yourself in balance and that meeting the needs of the dosha that responds to you will bring you back to balance. There are also seasons and times of day that work with and against your dosha.

We then moved through the space where representatives were stationed and experienced a gentle Indian neck and shoulder massage – a treat offered to every client that enters an Aveda salon. Our chakras were tested in order to best select the scent suited to us. And finally, we had our colours matched by a leading Aveda colourist.

Guests lef feeling centred, relaxed on a physical and psychological level.

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INNISFREE FLAUNTS HERO OFFERINGS Korean beauty mecca, Innisfree invited Professional Beauty’s Beauty Editor, Hannah Gay to visit their recently opened Pitt Street store in Sydney in early February.

She was provided an introduction to the brand and educated on the plant-based beauty company’s history and initiatives.

Guests were given a private tour of the store’s hero skincare, makeup, and hair care ranges.

The Innisfree brand celebrates its 20th birthday this year, having launched as Korea’s first natural beauty brand in 2000.

Produced exclusively on the Korean island of Jeju, Innisfree prides itself on its ongoing sustainability and philanthropic initiatives with respect to the flora and fauna that are so vital to the brand’s product formulations.

As a nod to sustainability, customers are encouraged to recycle their used Innisfree containers in store. Product packaging is also made from recycled materials, Innisfree’s Pitt Street Store Manager explained.

While Innisfree has been lauded for its green tea-infused products, the brand’s Jeju pommegranate revitalising range, which includes a capsule cream and eye essence, are currently taking centre stage. Other key ingredients range from cherry blossom andaloe, to seaweed and yeongjucho mushroom.

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EVENTS

THE SEPHORA EDIT Sephora Australia opened the ground floor of Sydney’s Town Hall in February to showcase its bevvy of brands to celebrities, influencers and media guests alike.

Hosted by founders and educators from over 30 brands – including Foreo, Murad, Becca, Tarte, Biossance, Dior and Votary - The Sephora Edit gave guests the chance to learn about upcoming product launches and hero ranges, all while perusing stalls, grabbing a Sephora-branded keep-cup coffee and slotting in a facial.

Many of the brands on show described their focus on innovation, particularly in creating products that were kind to sensitive skin types, all while being kind to animals and to the environment.

The beauty conglomerate also promoted new brands to launch exclusively at Sephora in Australia, including UK skincare company, Pai and clean-centric Biossance.

Guests were treated to a generously sized goodie bag containing full-sized samples from each vendor present.

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THE SHOW SYDNEY THROWS VIP LAUNCH PARTY Over 100 of Sydney’s favourite TV hosts, reality stars and leading hairstylists, makeup artists and models rubbed shoulders at Barangaroo’s 12-Micron in January.

The likes of Kylie Gillies, Shelly Horton, Monique Wright, Karen Ledbury and Hollie Azzopardi stepped out to celebrate the launch of The Show Sydney – Australia’s new ultimate hair, makeup and beauty expo that took place at the ICC in Sydney on Saturday 8th and Sunday 9th of February.

The Show Sydney was created by hair and makeup professionals for the industry. The Show’s mission was to make beauty accessible to all, and featured celebrity artists and key industry players, both locally and internationally renowned.

Attendees experienced live demos, masterclasses, retail therapy, competitions and enjoyed giveaways.

Hosted or attended a great beauty event? We’d love to hear from you. Please email your clear photos with a brief description of the event to be considered for inclusion in Professional Beauty to our Beauty Editor, Hannah Gay, at hgay@intermedia.com.au.

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