LUXURY LEADERS: CURTIS COLLECTION

LEADING BY EXAMPLE

Six brand formulators and company owners chat to Anita Quade about their skincare innovations and reveal what keeps them at the forefront of beauty and science.

CURTIS COLLECTION

www.curtiscollection.com

I have always had a passion for beauty…

VICTORIA CURTIS

Owner Curtis Collection

“I believe that a career for me in this industry was inevitable. I was drawn to fashion and beauty even during my University studies. I was then offered a position at L’Oreal in their Marketing Department. This gave me the opportunity to work in the Professional Salon Division specialising in the industry Curtis Collection operates in today.

I spent a great deal of my time in beauty salons and medi spas and began to identify a gap in the market. My vision was to combine the luxury and style of a department store makeup counter with high quality products, ingredients and formulas that would compliment a salon’s beauty services as well as their total skin care approach. The experience at L’Oreal allowed me to build the knowledge that was necessary for me to launch my own salon specific cosmetics range.

Curtis Collection is now one of Australia’s leading salon brands with over 300 stockists nation wide. “

I started the brand when…

“I travelled through Italy and across America to find the highest quality vitamins and minerals in order to develop our luxury formulas. Today, an exclusive Multi-Mineral Complex is infused into the Curtis Collection Minerals. Vitamins A, C and E, as well as, potassium, zinc, lysine and magnesium provide antioxidant-rich protection and as well as essential nourishment and hydration for the skin.

The Curtis Collection range is “MORE THAN MAKEUP - it’s makeup with benefits”. The comprehensive range of high-end products has been designed to offer simple and attainable beauty solutions for the modern-day woman. Each product offers a supreme skin care benefit and acts as an extension of a woman’s beauty routine.

Our products exist at the intersection of beauty, science and luxury. The revolutionary formulas have the ability to transform your complexion. By choosing the right mineral foundation, women can literally change the way their skin looks and feels instantly.”

I have planned these innovations for the future…

“We plan to launch some very exciting formulas to compliment our cosmetics. This is a new venture for the brand and we plan to offer the same level of quality and luxury that is always found in our product range! Watch this space...”