Professional Beauty July-August 2019

WWW.PROFESSIONALBEAUTY.COM.AU

JUL•AUG 2019 INFORMATION. INNOVATION. INSPIRATION.

THE LUXE BEAUTY EDIT What’s trending now

TECH TAKEOVER Here are the devices to invest in

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CONTENTS

July/August 2019

9

Editor’s letter

10

What’s on PB radar

12

News

20

Cover story – Priori’s Adaptive Skincare

28

Viewpoint - Highlights from the BEAUTY & SPA Insiders Summit

28

Skincare

36

Salon View - The Skin Boutique

40 Makeup - Lip liners 46

New makeup

48

Nails - new products

50

Nails - Metallics

52

Tanning

54

Style File - Steffanie Strazzere

56

Getting Certified

58

Talking Point - Technology Takeover

88

Masterclass - INIKA

95

Industry Rountable - CEO Insights

108 Waxing 110 Career How I Got Here

88

- Dr Irene Prantalos

112

Technology

114

Timely Appointment

116 The Pathway To Profit

108

36

108 Industry Insider - Tayla Bergmann 120 Perplexed Peeling 122 Salon View - SkinSmart Medical 108 Real Life - Robyn McAlpine 126 Making a Tax Claim 128 Naturally Good Expo 130 Beauty Escape - Maldives 134 Last Word - Jane Iredale

108

136 Events

ON THE COVER

130 8 | WWW.PROFESSIONALBEAUTY.COM.AU

Priori the long-time expert in Adpative Skincare launched with just two products in 2006 and has grown to be a leader in the skincare market. The brand relaunched with a new look in 2018 offering new product formulations. Dawn Turner, Sales Director and Partner from Priori chats about how the brand has evolved and what inspires her in the industry. Turn to page 20.

BHA MEDIA PUBLISHER + COMMERCIAL MANAGER Glenn Silburn EDITOR Anita Quade aquade@intermedia.com.au BEAUTY EDITOR Michelle Ruzzene mruzzene@intermedia.com.au ONLINE AND NEWS EDITOR Jenny Berich jberich@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock cblacklock@intermedia.com.au Professional Beauty magazine is published by BHA MEDIA ABN 23142047943

It was a busy couple of months here as we hosted the inaugural BEAUTY & SPA Insiders Summit at the end of May. The collaboration in conjunction with Spa & Clinic magazine and supported by headline sponsor Beauty Boosters saw more than 200 guests under the one roof at Ovolo Hotel, for a day of inspiring talks, innovative ideas and engaging conversations to help take business to the next level. The stellar lineup of 27 speakers shared their own personal journeys, trend forecasts and the trials and tribulations of running your own business. The event was a phenomenal success with many in the industry revealing what a great learning and networking experience it was. So stay tuned for the event next year. In the meantime check out the highlights from the day on page 22.

If there is one guarantee in the beauty industry it is that the landscape is ever evolving and nowhere faster than in technology. The market is inundated with new devices constantly – we chatted to some of the leading suppliers and salons to find out what are the most popular pieces on the market and what you should invest in. Turn to page 58.

Organic beauty is here to stay – this edition we chatted to INIKA, Australia’s natural makeup brand that specialises in organic formulations. Turn to page 88 to find out the latest trends from this popular line.

We also sat down with industry leaders to find out their insights into all things beauty and business.

Turn to page 95 for our latest Roundtable focusing on CEO Insights.

Until next edition!

FOLLOW US:

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Copyright © 2019 BHA MEDIA Pty Ltd.

THE PROFESSIONAL BEAUTY team would like to thank all those who attended the inaugural BEAUTY & SPA Insiders Summit in May at the Ovolo Hotel in Woolloomooloo.

More than 200 people united under the one roof to listen to 27 industry leaders who shared their valuable insights and provided a day of innovative talks to help inspire guests to take their business to the next level.

Topics on the agenda ranged from Worldwide Trends in Spa & Beauty, Taking Care of Your Own PR Like a Boss, How I Found My Dream Team and Learning to Love Your Haters.

Professional Beauty Publisher, Glenn Silburn said: “The event was a much needed platform for those in the beauty industry to share their ideas and network throughout the day.

The incredible feedback we have had from guests and speakers has ensured the event will return next year.”

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

PROFESSIONAL BEAUTY | 9

EDITOR’S LETTER

PUBLISHER BHA MEDIA

WELCOME TO THE Luxe Beauty edition. We here at Professional Beauty are constantly inspired by the new innovative products on the market, especially in the land of luxury with skincare formulations that are on the cutting edge. To find out the latest trends turn to page 28.

PB RADAR

On our RADAR

THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON BUDGET BEAUTY

TENDER LOVING BEAUTIES

ModelCo is trying to not to hit consumers too hard in the hip pocket by launching a trendinspired beauty range, MCoBeauty, for under $30. Cha ching.

A huge shout out to Nicola Le Lievre from In Therapy who has started a not-for-profit volunteer group, Tender Loving Beauties. The dedicated group of beauty therapists offer treatments and pampering to those who women and children who are sick, disadvantaged or terminally ill. www.facebook.com/tenderlovingbeauties

DON’T BE A DRAG

We’re putting Las Vegas on our hit list purely so we can go and visit Lady Gaga’s flagship makeup store, Haus of Gaga, and be a Queen, even just for a day.

HAPPY BIRTHDAY MAVALA AND CND This year Swiss family brand Mavala is celebrating its Diamond Anniversary. Meanwhile CND is celebrating its milestone 40th birthday with Swarovski crystals as its exclusive nail embellishment for all its anniversary events with a unique ruby crystal mix available exclusively for nail professionals. Happy birthday!

1.4

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EVERY MINUTE and the reusable makeup removers

have replaced more than

370 MILLION MAKEUP WIPES

in the past 12 MONTHS

BEAUTY EXPO AUSTRALIA

Make sure you block out August 24 and 25 in your diary because it’s an event no beauty guru should miss. Beauty Expo Australia will take place at the International Convention Centre, Sydney, and will feature the best beauty brands and suppliers under one roof. And if you’re looking for a precursor, then head to Brisbane Hair and Beauty Expo at the Brisbane Convention & Exhibition Centre on July 28-29.

FOLLOW PROFESSIONAL BEAUTY: facebook.com/ProfessionalBeautyAust @pro_beauty_aus @ProBeauty_Aust linkedin.com/company/professional-beauty

10 | WWW.PROFESSIONALBEAUTY.COM.AU

world’s leading professional depigmentation method cosmelan® is a professional, topical skin brightening treatment that helps to visibly reduce and eliminate dark spots and blemishes caused by excess melanin in the skin. It’s cutting edge formula has been After designed to achieve maximum efficacy, while it helps to balance skin DNARenewal: THE FOUNDER tone and increase skin luminosity. The cosmelan® application acts on Before Dr. Ronald for L. Moy, scientist, researcher, dermatologist, and cosmetic surgeon, the cells that are responsible skin renowned pigmentation, helping to reduce has dedicated his life’s work to understanding the impact of photo damage on skin’s health and aging. melanin production in hyperpigmented areas and thereby helping to Today, DNARenewal marks the culmination of his passion to create a clinically proven regimen that remove or lighten unsightly blemishes and spots. effectively helps repair photodamaged aging skin.

NEWS BRISBANE SET TO SMASH RECORDS More than 7500 industry professionals are expected to attend the 5th annual Brisbane Hair and Beauty Expo (BHBE) next month.

To be held at the Brisbane Convention & Exhibition Centre on July 28-29, the event is, according to organisers, shaping up to be the biggest beauty event ever staged in Queensland – and “one of the largest hair and beauty events in the country”.

Expo managing director Jason Greenhalgh says the expo will showcase over 250 brands and suppliers with “deals and special offers galore”.

In addition up to 300 competitors are expected to compete in the Sunshine Pro Series Makeup, Lash and Nail Competitions, which feature 17 separate categories to give “opportunity for artists of all skill levels to compete”.

However, Greenhalgh believes that the Expo’s new education format, EduFEST, is set to be the major highlight for visitors.

“EduFEST has shaken up the concept of hair and beauty education to great reception,” he says.

This year, the sessions will be held in three purpose-built classrooms on the expo floor and a separate workshop space in the Expo hall.

“Each session varies between intimate look ‘n’ learns and hands-on workshops, and will be presented in a dynamic and sharp style,” says Greenhalgh.

“This will allow attendees a platform to enhance their knowledge and skills and to get up-close and personal with industry educators.”

EduFEST speakers/sessions include: • Charlotte Ravet – The new classic beauty.

Eyeliner, red lipstick, a sexy glow • Cherie Stokic – How to train your team to sell • Erin Nordern – Clean beauty for beginners.

• Estelle Oliveri – Create your first successful Facebook advertising campaign • Jessika Brigginshaw – Feathering and ombre brow tattooing techniques • Megan Farquharson – Beginners SPFX makeup • Kym Krey – The 5 stages of business growth For more information visit www.brisbanehairandbeautyexpo.com.au

12 | WWW.PROFESSIONALBEAUTY.COM.AU

US COMPANY BUYS INTO ALPHA-H US private equity firm, The Riverside Company, has bought a stake in one of Australia’s most internationally recognised skincare brands, Alpha-H. Established in 1995, Queensland-based Alpha-H has until now been 100 percent owned by Michelle Doherty, her husband Dean and their three daughters (Jamee, Libby and Taryn) since its early beginnings.

Michelle bought the company after using its products to treat her chronic acne.

Today, Alpha-H is sold in over 1000 salons, clinics and spas as well as on TV shopping networks, in major retailers (incuding Sephora and Myer) and on several airlines (including British Airways and Virgin Atlantic) in over 25 countries.

Doherty said the family is excited about the new partnership and will remain “an integral part of Alpha-H”.

She said she decided to sell part of Alpha-H “after spending a significant amount of time with Riverside”.

“Both Alpha-H and Riverside have a shared belief that the brand has room for considerable growth through continued investment in new product development, branding, marketing, procurement and production planning. Through our partnership with Riverside, we will be able to achieve this far sooner.”

PBS TAKES ON ORGANIC NATION Professional Beauty Solutions has taken on the salon distribution of Organic Nation in Australia.

Launched two years ago, the Australian-made skincare range “fuses science and organic ingredients” to create “real change”.

The range was created by Vanessa and George Jilly who helped launch Jurlique into salons in 1989 and then launched Aveda into Australia in 1997 before eventually launching their own skincare range, Uspa, in the early 2000s.

After selling Uspa in 2014, the couple decided to “set a new benchmark and take skincare to new heights and even higher standards in performance, sustainability, transparency and accessibility into the business model”.

According to the Jillys, all the ingredients used in Organic Nation “are grown, harvested and processed to avoid contamination from pesticides, fertilisers and toxins” to ensure the products are “100 percent pure” .

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NEWS ARTISAN SHAKES UP SYDNEY Artisan Aesthetic Clinics has launched two clinics in Sydney with “the intention of setting the industry standard for client experience and results, safety and best practice”.

Speaking after the opening of the clinics in Balmain and Mosman, Maxine Horne, CEO of Vita Group which operates Artisan Aesthetic Clinics, said Artisan is planning to provide Sydneysiders with “a high quality, bespoke and medically-led alternative to the standard experience currently on offer to residents”.

“Artisan addresses a gap in the market for a premium, medically driven brand that places client safety and care at the forefront of everything they do,” she said.

“At Artisan, delivering the best quality service and client experience is paramount, which we achieve by consulting with our clients, understanding their concerns and wants and matching those to the appropriate treatments from Australia’s leading medical practitioners.”

Vita currently operates 14 aesthetic clinics across Queensland, the ACT and NSW. The opening of the two Sydney takes Vita’s Artisan branded clinic footprint to eight clinics.

The company plans to continue to increase its footprint across Australia with “a mixture of greenfields and acquisitions” to meet its goal of establishing “a national network of 70 to 90 clinics over the next five years”.

The brand’s clinics are “guided by Artisan’s experienced medical board, led by Dr Linda Williams who has more than 17 years of experience in the medical aesthetics industry” and each individual clinic is staffed with its own doctor and team of nurses, dermal therapists and clinicians.

14 | WWW.PROFESSIONALBEAUTY.COM.AU

TRIBELLA DELIVERS ‘UNPARALLELED’ RESULTS TO VENUS Just one year after launching into Australia, Venus Concept’s TriBella treatment is delivering “unparalleled results” to salon clients across the country.

Venus Concept Australia national sales manager Gidon Silverman said demand for the treatment is growing “amazingly well” due to its “ability to provide the benefits of three treatments/technologies in one”.

“Tribella delivers unparalled results for multiple indications while traditionally you would need multiple and different treatments to treat an array of different indications.”

Performed using the company’s Venus Versa workstation, each TriBella treatment “simultaneously enhances tone, tightness, and texture” with three separate applicators (IPL photorejuvenation, DiamondPolar and NanoFractional RF).

Silvrman says that although happy with Tribella’s first year in Australia the company is planning to increase demand for the treatment further in the next 12 months “via un-matched marketing support incorporating a variety of print, PR and digital medias and events”.

CHARLOTTE PLEDGES £1MILLION British makeup artist Charlotte Tilbury has pledged £1 million to Women for Women International which helps female survivors of war rebuild their lives Brita Fernandez Schmidt, Women for Women’s senior vice president for global partnerships, said Charlotte’s £1 million pledge is one of the largest corporate donations that the charity has ever received.

She said the pledge will enable the charity to bring its 12-month training program into new areas “meaning more women will learn how to earn and save money, improve their family’s health and make their voices heard at home and in their communities”.

“It’s hard to put into words what the £1 million pledge means to Women for Women International – it’s almost indescribable,” she said.

“To know that Charlotte believes in our work and is ready to commit the full force of her business to bringing about change for women in some of the world’s most dangerous places is truly inspirational.

Charlotte, a global ambassador for Women for Women, said her support for the charity began in 2014 after Brita told her about women in conflict zones who would wear lipstick as a symbol of their womanhood and defiance.

To date, Charlotte Tilbury Beauty’s donation of £190,526 has funded over 350 women in the program.

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NEWS AND THE WORLD’S TOP 50 MOST VALUABLE COSMETICS BRANDS ARE… Johnson’s is still the world’s most valuable cosmetics brand - even though its brand value dropped 20 percent to US$14.1 billion in the last year - according to Brand Finance’s latest report.

In the consultancy’s 2019 listing of the world’s most valuable cosmetics brands, Johnson’s is followed by Chanel, whose brand value increased by 95 percent in the last year to reach $11.4 billion and L’Oreal, whose brand value decreased by around 10 percent to total $10.7 billion.

Releasing the report, Brand Finance CEO David Haigh said “growth in the cosmetics market is dependent on a brand fully grasping and meeting the demands of its discerning customer, something which, with the rise of social media and the explosion of vloggers and influencers, is constantly evolving”.

“Whilst pricing, variety, packaging and brand loyalty remain central to repeat business, cosmetics brands which capitalise on their marketing and digital presence, are the ones most likely to prosper.”

Other key findings in Brand Finance’s 2019 report include: • Johnson’s under the microscope “As cosmetics giant Johnson’s defends its first-place spot and title as the world’s most valuable cosmetics brand, its ongoing talcum powder and asbestos litigation cannot be ignored. While the baby powder is only a small share of the company revenues, the link to the brand image is 100 percent. The share of group revenues fell and Johnsons recognised in early 2018 that they needed to relaunch the brand to appeal to millennial mothers.”

• Challenger vs luxury brands “Across the cosmetics industry, it is now the challenger brands which seem to be grabbing the most attention through their consumer-focus, inclusive mindset and digital marketing campaigns.”

• Neutrogena strength “Johnson & Johnson owned Neutrogena is the “strongest cosmetics brand” and has therefore been awarded a Brand rating of AAA. With brand strength and trust becoming inescapably crucial to the success of a cosmetics brand, Neutrogena has over the years managed to retain a very loyal customer base and become known as a trusted skin care brand.”

16 | WWW.PROFESSIONALBEAUTY.COM.AU

EAORON TARGETS SALON MARKET Australian skincare brand Eaoron, which is currently distributed in mass market retailers such as Chemist Warehouse, Priceline and Woolworths across the country, is now targeting the local salon and spa market.

Unveiling the brand’s new logo and latest product, the Painless Nano Microcrystal Mesogun, Fernando Rodriguez, head of business development for Australian United Pharmaceuticals (the manufacturer of Eaoron), said the company is planning to increase its presence in salons and spas “over the short to medium term”.

Australian United Pharmaceuticals, which supplies Eaoron to “under a 100” local salons and spas, will initially target the market with its ‘Hyaluronic Series’ and ‘Mask Series’ products.

Rodriguez said that the company has different strategies for different markets so although “some of the products might be available in some other retailers (such as Priceline) in the beginning”, it plans “to develop specific products for salons and spas”.

Eaoron launched Hyaluronic Acid Essence - the first product in its ‘Hyaluronic Series’ – in 2014. Marketed as “a safe, natural and affordable alternative to clinical Botox”, the product sold more than 10 million units within a year of its release and has since “underpinned Eaoron’s growth into 20 international markets”.

Today, Eaoron products are sold in Chemist Warehouse, Priceline, Woolworths, Amcal, Costco, some duty free outlets and online at mychemist.com.au, nantonic.com. au, chemistdirect.com.au in Australia as well as online on Amazon.

LIP POWDERS TAKE A BITE OUT OF LIPSTICK MARKET The global demand for lip powder, a relatively unknown makeup product just a few years ago, is now worth around US$350 million and set to grow at nearly six percent per annum for the next eight years, according to Future Market Insights.

Originating in Korea, lip powders (typically made with silica as well as hydrating ingredients such as vitamin E) promise to provide long lasting colour without any of the dryness traditionally associated with lipsticks (particularly matte and metallic formulations). It can also be worn under or over lipstick for extra pigmentation.

Major brands including L’Oréal, Maybelline, MAC Cosmetics, Clinique and Sephora have already introduced lip powders on the market in a variety of formats including pressed powder palettes and in ‘lip gloss tubes’ with cushion tipped applicators.

According to Future Market Insights ‘Lip Powder Market 2019-2027’ report, lip powder is “likely to partially or entirely replace lipsticks in the near future” due to its creamy and smooth texture.

“The global market for lip powder is witnessing growth based on a few unique advantages (such as long-lasting colour and vibrancy) over conventional lipstick,” the report said.

Future Market Insights concludes that APEJ (Asia Pacific excluding Japan) is expected to remain the largest regional market for lip powder products but the market in North America “holds significant growth”,

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NEWS

MOISTURISER COULD SAVE YOUR LIFE A new study has found that the regular use of moisturiser reduces ‘inflamm-aging’ linked to chronic diseases such as Alzheirmer’s, Heart Disease and Diabetes.

In the study by scientists at the University of California and the San Francisco Veterans Administration Health Care System, 33 participants aged 58 to 95 applied an over-the-counter skin cream containing “a beneficial ratio” of three types of lipids (cholesterol, free fatty acids and ceramides) all over their bodies twice daily.

After a month, the researchers measured blood levels of three cytokines - interleukin-1 beta, interleukin-6, and tumor necrosis factor (TNF) alpha - that have been implicated in age-related inflammatory diseases.

According to the University, using the cream reduced the amount of all three cytokines compared to both the participants’ levels before using the cream and the levels of similarly aged adults who did not use the cream.

“In fact, using the cream lowered participants’ cytokine levels to be nearly equivalent with people in their 30s, suggesting that rejuvenating the skin can reverse ‘inflamm-aging’. The cream also improved skin hydration, lowered pH, and repaired the permeability barrier.”

Speaking after the publication of the study in the Journal of the European Academy of Dermatology and Venereology, senior author Dr Mao-Qiang Man said the scientists conducted the study based on the belief that skin might be to blame for body-wide inflammation linked to chronic diseases of ageing - rather than the more commonly held belief that inflammation is caused by the immune system or the liver.

“The inflammation must come from an organ big enough that very minor inflammation can affect the whole body,” he said.

“Skin is a good candidate for this because of its size.

“Once we get old, we have dermatological symptoms like itchiness, dryness, and changes in acidity. It could be that the skin has very minor inflammation, and because it’s such a large organ it elevates circulating cytokine levels.”

The study’s lead author,Dr Theodora Mauro, added that until recently the scientific community didn’t believe that skin could contribute to systemic inflammation and disease but “in the last five years studies of psoriasis and dermatitis have shown that skin inflammation from these diseases likely increases the risk of heart disease”.

“Ageing skin is much more common than psoriasis or dermatitis, so the overall risk to the population from ageing skin could far outweigh that seen from skin diseases,” she said.

“Decreasing inflammation simply by treating the skin dysfunction seen in ageing could have profound health effects.”

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MII COSMETICS ARRIVE IN OZ Mii Cosmetics, the Londonbased makeup brand used by used by “over 1500 makeup professionals, spas and salons throughout the UK as well as thousands more in 21 other countries”, has landed in Australia.

Mary-Tabitha Wilkin, the owner of Kindred Beauty, decided to launch brand locally after working for its creators, Gerrard International (which has distributed Jessica Natural Nail Care for 25 years), in London where she helped launch it into the UK market.

In her role as brand manager for the company Wilkin saw “first-hand the positive impact” that Mii had on UK salons with its “advanced skin loving formulas” that offer “lucrative opportunities for services and retail”.

“I am beyond passionate about Mii and our industry as a whole, so when my husband and I were relocating from London to Sydney and Mii was looking for a new distributor, it was perfect timing.”

Wilkin believes Mii will do well in Australia as the brand’s core philosophy is to instill confidence in women through celebrating their unique beauty “which aligns with the Australian attitude”.

“The response to the brand so far has been overwhelmingly positive,” she said. “Mii brings the excitement of London’s department store beauty halls to the trusted environment of the salon, helping women to make unpressured, informed beauty decisions.”

ENDOTA TARGETS MUMS AND BUBS Endota Spa, the largest chain of day spas in Australia, has launched a new range of skincare products aimed at mothers and their babies.

Made from “all-natural ingredients” such as chamomile, lavender, oat and aloe vera, the Endota Organics Nurture range promises to “support the changes occurring in mother and baby’s skin” with six key products (a belly butter, nipple balm, bath and body wash, baby lotion, calming sleep mist and barrier cream).

The range was developed in conjunction with Dr Hayley Dickinson, an Australian research scientist with extensive experience and knowledge in reproductive physiology, pregnancy and perinatal health.

Dr Dickinson said that a real understanding of mother and baby’s skin at critical stages of development was necessary to create the range “so we could support these natural changes without interfering with them”.

“During pregnancy a baby’s skin is protected by nature’s skincare, the Vernix, and common wisdom is to leave it on as long as possible after birth.

“The range extends the role played by Mother Nature and preserves the delicate pH balance of a baby’s skin with products that are as close to nature as possible.”

Endota CEO and founder Melanie Gleeson said the new range was created because pregnancy and motherhood are “part of the evolution of the Endota woman”.

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COVER STORY

ADAPTIVE SKINCARE Dawn Turner

Priori is a long-time expert in the Australian professional skincare market. Having originally launched with two products in 2006, it grew to being the leader in the cosmeceutical skincare market over the next 10 years. In 2018 the brand relaunched with a new look, new technologies and new product developments.

PRIORI OFFERS ADAPTIVE Skincare solutions and understands the intricate communication system of the skin. All Priori products are formulated to read your skin and decode its very specific needs for replenishment, hydration, protection and recovery.

To address these needs, Priori utilises 8 Complexes also known as ‘super hero’ ingredients to give superior results and increase its adaptive quality and properties. These complexes are created when a sequence of intelligent ingredients are combined for greater efficacy.

With 22 retail and professional salon-only products and peels Priori is a compact yet efficient range. Training, marketing rebates, sampling and promotions are just some of the features of stocking this range of smart-skincare products.

Here we talk to Dawn Turner, Sales Director and Partner from Priori about how the brand has evolved and what continues to motivate and inspire her after 25 years in the industry.

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Tell us about yourself Dawn.

“I have been in the beauty industry for 25 years, working on all aspects, from salon management, product sales representative, attaining my Aestheticians license, opening a skincare practice to now becoming a partner in Priori Skincare! I love working with clients, sharing stories, enjoying the beautiful outdoors, cooking with my family and friends and also love a little shopping too!”

How long have you been working with Priori and what’s your role in the business?

“I’ve been working with the Priori brand since 2008 and I’m now a Sales Director/Partner.”

Tell us about Priori and what’s happened since the relaunch 18 months ago.

“We have really modernised the brand so it speaks to all skin,

How does Priori support their salon partners?

“Partnership is the first thing I discuss when opening a new account, we want to exceed their expectations by giving them the tools to be successful such as, education, launch events, advertising, public relations, testers and sampling programs.

We are always striving to bring the best technology to the market, giving our clients the edge with result driven products. In Australia this month, Priori have launched their biggest consumer advertising campaign with their salon partners on leading digital platform Gritty Pretty - called the #21DayTurnaround. This gives salon partners the opportunity to offer their clients a kit of products that deliver clinically proven results in just 21 days! The salon can then add on in-salon peel treatments to boost the results further. There’s amazing content on Gritty Pretty featuring a trial team of four every day consumers who formed part of the campaign – the results are amazing!”

Is Priori for everyone or does it cater for a specific segment of the market?

“I always say ‘Priori is for anyone with skin’. So yes there is something for everyone. Priori is your cellular match, which means it’s a personalised answer to what your skin needs. In other words, Priori gives the cells what they need to function as a healthy cell for repair and protection across all categories, from our Mineral Skincare with Zinc, Titanium, SPF, coverage, correction, protection to our recently launched Triple Turmeric Complex range of ‘clean and natural beauty’ products to our LCA fx160 2xFoliant Peel + Scrub for the ultimate at-home microderm effect!”

How does Priori compare with other skincare brands in terms of technology?

“Priori is rooted in skin science and is clinically proven to achieve results! We trial the products, not just a select ingredient.

We use proprietary complexes that are combinations of super hero ingredients to create products that are so multi-functional they allow your skin to take what it needs – when it needs it – for a truly personalised answer. This is a brand new clinically proven approach to skincare!”

Priori offers an Adaptive Treatment menu.

Tell us how this works?

“All Priori treatments are Adaptive and offer results-oriented solutions especially designed to adapt to the specific skincare needs in a time-efficient manner. The client chooses their treatment time (15, 30, 45 or 60 minutes) and then the therapist chooses the best treatment for the client. It’s a new approach to skincare treatments understanding that clients are often restricted by time – our Adaptive Treatment Menu means that the client gets maximum results in the time they have put aside.

It’s perfect for the time conscious – results hungry client!”

What’s on the horizon in terms of product development for the next 12 months?

“Stay tuned!

Right now we are hard at work to bring you some additional overachievers that will take skin to the next level! The new products are based on Nobel Prize Winning DNA repair enzymes – the ultimate in skin recovery.”

What’s been the biggest lesson learnt in working in the skincare industry?

“Staying current with trends and continuous education.”

Any advice for a therapist starting out in their first business?

“Be true to your word, share your passion, embrace the journey and build relationships.”

Lastly, what inspires you personally in business?

“So much inspires me about this industry – especially the friendships I have built along the way! I have worked with many of my clients for years, through happy times and some heartaches – we go through them together, it really builds a bond – we then add in a little Triple Turmeric Tightening Eye Serum, a smile, a hug and we share the passion with those in our path!” n Priori is distributed by True Solutions International. Enquiries call 1800 808 993. Email hello@true-solutions.com.au. @prioriaust – Instagram Priori Skincare Australia – Facebook

PROFESSIONAL BEAUTY | 21

COVER STORY

all lifestyles, variable age ranges, offering skincare that goes from protection to correction! With Priori your skin meets its cellular match.”

VIEWPOINT

BEAUTY & SPA INSIDERS SUMMIT A SUCCESS The beauty industry united for a summit to share innovative ideas and tips on how to get ahead in business. Anita Quade reveals the highlights of the day.

MORE THAN 200 people attended the inaugural BEAUTY & SPA INSIDERS Summit in May in what was a hugely successful day with guests taking away innovative ideas to help them stay ahead of the beauty game and take their business to the next level.

The all-day event was staged at the Ovolo Hotel in Wooloomooloo and held by Professional Beauty in conjunction with Spa & Clinic magazines along with the support from headline sponsor Beauty Boosters.

PR owner Dani Lombard from Soda Communications was MC of the event, which took more than eight months in the making.

It aimed to unite industry experts for a day of inspiring talks with leaders in the beauty industry, along with salon and clinic owners.

The day kicked off with a breakfast before attendees sat down to hear from 27 speakers who offered insights into their own personal journey in business and lead conversations about the ever changing trends.

Founder of 1 Million Women Natalie Issacs (a former cosmetics manufacturer) was the headline speaker for the day and welcomed guests before Dani chaired a panel who discussed Worldwide Trends In Spa & Beauty.

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Among the guests interviewed were Erin Norden from Clean Beauty, award winning Priceline Makeup Director Sarah Laidlaw and Sally O’Neil from the Fit Foodie.

The trio discussed the trends in skincare and shared their ideas on what consumers were demanding both now and in the future from makeup and skincare.

Sydney’s eyebrow queen Kristin Fisher then took to the stage to discuss the topic of Taking Care of Your PR Like A Boss. She revealed the benefits of taking care of your own social media and tips on how to manage business promotions.

The Parlour Room owner Natalie Papadopoulos and Beauty Inudstrie’s Tamara Shaw headed up the topic How I Found My Dream Team.

The pair discussed the difficulties of finding and then keeping staff and how to keep them motivated in the industry.

Guests then enjoyed a morning tea, before the forum offered two separate streams for guests to choose from.

Topics hosted by Professional Beauty included Beauty From The Inside Out, by nutritionist Chiza Westcarr, from the Nutritional Skincare Academy, who revealed the importance of gut health and how salon owners could keep ahead of the game by treating both inner and outer beauty.

The midday session included a topic; Marketing To Target Different Demographics and was led by Vanessa Main from the Loft Studio, who revealed how the marketing landscape is constantly changing. She chatted about how business owners could reach their chosen demographic and boost their commercial performance.

Other topics discussed included the use of before and after images, innovative injectibles, the journey of a brand from an idea to being available on the shelf and how to keep your integrity selling business services.

Guests then enjoyed a delicious lunch at the hotel before regrouping for the afternoon session which featured the queen of injectibles Dr Naomi who is the founder of the Manse Clinic.

Her Instagram account is the most followed in the cosmetic industry thanks to her tongue in cheek take on the beauty industry. The pioneer in the non-surgical cosmetic medicine spoke about learning to love your haters and how to handle trolls.

Sharyn Smith from Social Soup then took to the stage to discuss whether influencers were worth investing in. Guests were educated in what exactly influencers are and how to choose the right faces for your brand.

Other speakers during the afternoon included Kate Lowndes from Beauty Sale Mate and Lisa Conway from Zing Business Coaching.

There were also interesting panels with leaders in the industry including Dr Bruce Williamson and Kelly George who discussed what devices were worth investing in and the latest advancements in technology.

ONE MUSIC. ONE LICENCE. Music licensing has changed for the better. In the next few months beauty salons will receive stepby-step information on how to transition from the two-licence system of APRA AMCOS and PPCA to the simpler one-licence system of OneMusic Australia.

For the first time ever, there’s an interactive e-commerce website so you can log-in, transact online and review all your music use details in one place, at any time of the day or night.

Four speakers including Amanda Appel, Dr Michael Freeman, Vaia Pappas and Maria Cocciolione discussed the topic The Challenges and Rewards Of Creating Our Own Skincare Ranges. Guests were given an insight into how to create their own formulations and the trials and tribulations of founding products.

The last session on the agenda was The Mistakes I Don’t Regret featuring a panel including Angelina Veljanoski from Skin Angel and business owner Robyn McAlpine from Skintifix who shared their insights into how they built their brands and what they learned along the way.

Proceedings wrapped up with networking drinks where guests had the chance to mingle and connect with other beauty business owners.

The overall success of the day has ensured its return next year to offer those in an industry a platform to share ideas on boosting business. n For more infomation: www.beautyandspainsiders.com.au

Beauty Salons will enjoy enormous benefits from: • a huge cut in red tape and admin time - you’ve been asking for it!

• new background music fees - with packages starting at $85 • easy add-on options for telephone on hold and website music • legal access to a worldwide collection of music

What next? The advance information about OneMusic Australia will be rolled out to coincide with your renewal date. In the meantime contact hello@onemusic.com.au or visit our website.

onemusic.com.au 1300 162 162

VIEWPOINT 24

Professional Beauty chatted to industry leaders who attended the BEAUTY & SPA INSIDERS Summit for their thoughts on the day.

|

BERNADETTE BORG Beauty Boosters

ROBYN MCALPINE Skintifix

“BEAUTY & SPA INSIDERS was a really important day for Beauty Boosters. The aim was to really establish our brand as the elevated authority in beauty supplements. We were able to speak right to our target market, salon, spa and clinic owners, beauty therapists, skin specialists and our educators! BSI provided an opportunity for us to speak about the amazing boom of ingestibles in salons, clinics and spas.” We were thrilled to be a part of an amazing day full of education and inspiring like-minded industry professionals.”

“It was such a pleasure to attend the first inaugural BEAUTY & SPA INSIDERS event. I loved meeting all the faces I have come to know online and to connect with those who are on the same journey, facing the same challenges and getting their first-hand experience on how to overcome them. Though such a vast industry, we all face the same issues in our business journey, yet we sometimes can feel a little isolated. I highly recommend putting BSI in your diary for next year, to connect and feel supported by a network of incredible people. I walked away feeling uplifted and inspired.”

CHIZA WESTCARR Nutritional Skincare Academy

ISABELLE SLEIMAN Trulux

“Thank you for the opportunity to be part of an Industry first! The BEAUTY & SPA INSIDERS! What a brilliant initiative! I am all for empowerment through education. Our industry is changing and we must embrace this change to survive. It was wonderful to see the lineup of incredible speakers and the messages they shared. I was honoured to be part of this. Thank you so much!”

“We had a great response, at least six people approached us throughout the day to discuss different collaborations on how to start their brand. We cannot wait until next year’s event to do it again. We are very grateful to Professional Beauty for arranging this event. It was a great opportunity to connect with other industry groups from all different aspects in the beauty arena.”

WWW.PROFESSIONALBEAUTY.COM.AU

VIEWPOINT

BSI HIGHLIGHTS Glamorous guests and industry leaders mingled at the Ovolo Hotel in Sydney for the first BEAUTY & SPA INSIDERS summit. Business leaders heard from 27 speakers who shared their inspiring stories and tips on trends while enjoying a lunch and networking drinks.

PROFESSIONAL BEAUTY

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SkinBetter Science Alto Defense Serum - Advanced Skin Technology 1800 648 851 Thalgo Prodige Essence - BLC Cosmetics 02 9430 2200 Beauté Pacifique Créme Paradoxe - Beauté Pacifique 03 9562 0513 Kerstin Florian Caviar Age Defense Crème - BLC Cosmetics 02 9430 2200 Divine Woman Miracle Oil Serum - The Divine Company 1300 416 100 Ultraderm Eye Renew Treatment - Ultraderm 1300 660 297 Medik8 Crystal Retinal 6 - Advanced Cosmeceuticals 1800 242 011 Asap DNA - asap skin products 03 8683 3333 Mesoestetic Collagen 360 Essence - Advanced Cosmeceuticals 1800 242 011 Edible Beauty No 3 Exotic Goddess Ageless Serum - Edible Beauty anna@ediblebeautyaustralia.com Sothys La Crème Secrets De Sothys - Sothys 1800 816 599 Image Skincare I Mask - Professional Beauty Solutions 1800 625 387 Linda Meredith V-Tox - BLC Cosmetics 02 9430 2200 Comfort Zone Sublime Skin Skin Serum - BLC Cosmetics 02 9430 2200 PROFESSIONAL BEAUTY | 29

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SKINCARE STEP Remove excess dirt while maintaining the skinâ&#x20AC;&#x2122;s pH and hydration levels with these toners

Dermalogica Multi-Active Toner - Dermalogica 1800 659 118 Comfort Zone Active Pureness Toner - BLC Cosmetics 02 9430 2200 Ultraderm Skin Karma Hydration Toner - Ultraderm 1300 660 297 Kadalys Musaclean Clarifying Toner - Encore Beauty 02 9686 3488 Skeyndor Aquatherm Thermal Concentrate Water - Skeyndor 1800 554 545 Juvena of Switzerland Calming Tonic - United Brands Australia 1300 552 924 Doctor Eckstein Rich Facial Toner - Eckstein Australia Real Skin Care 1800 026 306 Mesoestetic Hydratonic - Advanced Cosmeceuticals 1800 242 011 Ole Henriksen Glow2OH Dark Spot Toner - Ole Henriksen customerservice@olehenriksen.com La Roche Posay SeroZinc - La Roche Posay 1300 052 628 Thalgo Beautifying Tonic Lotion - BLC Cosmetics 02 9430 2200 Pure Fiji Balancing Toner - Professional Beauty Solutions 1800 625 387

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SKINCARE

Babor Thermal Toning Essence - Babor Cosmetics Australia 1800 139 139 La Mav Purifying Toner - La Mav 1300 659 359 PCA Skin Nutrient Toner - Advanced Skin Technology 1800 648 851 BeautĂŠ Pacifique Enriched Toner - BeautĂŠ Pacifique 03 9562 0513 Edible Beauty No 2 Toner Mist - Edible Beauty anna@ediblebeautyaustralia.com Divine Woman Soothing Rose Toner - The Divine Company 1300 416 100 Environ Skin EssentiA Mild Cleasing Lotion - Environ 1300 888 708 Guinot Toning Lotion - Hamaya International 02 9737 9872 Pelactiv Essential Clarifying Toner - Pelactiv 02 8422 5000 Dermatonics Lemon Myrtle Mist - Dermatoincs 0430 582 508 Murad Resurgence Hydrating Toner - Murad 1800 687 237 Cosmedix Benefit Balance - Advanced Skin Technology 1800 648 851

PROFESSIONAL BEAUTY | 31

SKINCARE Ella Baché Botanical Cleansing Oil - Ella Baché 1800 789 234

Aspect Sun Hydrating Face SPF 50+ Advanced Skin Technology 1800 648 851

Organicsceuticals BioHydra+ Serum Organicspa 02 66 803 266

Christina Clinical ProBright Serum - Skin Factors 1800 824 282

Christina Professional Comodex Day Treatment - Skin Factors 1800 824 282 Eminence Organics Lilikoi Mineral Defense Moisturizer SPF33 Green Living Collective 07 3357 6277

Cosmedix Reboot Advanced Skin Technology 1800 648 851

Fillmed NCTF 135 HA Boost Cryomed Aesthetics 1300 346 448

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Image Skincare I Mask Purifying Probiotic Masque Professional Beauty Solutions 1800 625 387

Intraceuticals Retouch Lift – Intraceuticals 03 9751 8000

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SKINCARE O Cosmedics 3D Hyaluronic Serum – Inskin Cosmedics 02 9712 8188

Medik8 Crystal Retinal 1 (gentle-strength retinaldehyde) Advanced Cosmeceuticals 1800 242 011

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Skin Regimen Tripeptide Cream - BLC Cosmetics 02 9430 2200

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SALON VIEW

The Skin BOUTIQUE Vicky Moini always envisioned a clinic that offered effective treatment solutions for a wide range of skin concerns.

Six years ago, she and her husband opened The Skin Boutique. Vicky catches up with Michelle Ruzzene to talk about working with clients on their journey to better skin.

Tell us about The Skin Boutique: “The Skin Boutique was founded in 2013 by my husband and I but our careers together began at one of Australia’s largest laser clinics which he had co-founded in 2008. This was an incredible experience and one that we were very fortunate to do together. However, the professional satisfaction for myself had hit a peak with only offering laser hair removal and I wanted a new challenge.

Whether it’s someone that has never done anything for their skin or clients that regularly maintain their complexion, we believe in educating clients on all the available treatment options and creating a custom treatment plan that is tailored to their budget and timeframes.”

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How many staff do you have?

“We started off with only three skin and laser specialists and with one location and we now have four locations with over 40 specialists and nurses. They range from being with us as new employees to staff of several months and long term staff.

One of our first therapists now runs her own Skin Boutique in Elwood.”

How do you keep your staff motivated?

“To continue the enthusiasm and motivation of our staff purely comes down to the creation of treatments that will provide continued results for their clients.

Our specialists also help with the collaboration of these treatments and we encourage open-mindedness when it comes to any new way we can work with our treatments and devices. It also comes down to training, continued development and self-development.

We have a professional development coach who is RETAIL BRANDS working with our staff to educate them on areas of STOCKED: themselves that they can improve on.”

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Most popular treatments?

“The most popular skin treatments are most certainly the mesopeels from Mesoestetic. We perform these with a healing LED Facial. We are also a leading skin needling clinic that has been fortunate enough to have been taught personally by Dr Des Fernandes from Environ Skincare who travelled out from South Africa. The Laser Genesis is also a very popular treatment as it has no-down time and provides an instant glow with a lactic peel and crystal fibre mask.”

Tell us about Advanced Cosmeceuticals?

“We have a wonderful relationship with Advanced Cosmeceuticals.

Catherine Beidman, Joanna Kapinski and Dora Erdossy are all such incredibly talented and knowledgeable women who have helped The Skin Boutique grow. Their professionalism and attentiveness to the growth and success of not just our business but our staff is beyond anything we could ask for.”

Tell us about education and training?

“Training and education is vital for the proper diagnosis of skin conditions. Without this clients would be at risk of complications to say the least. It is important the each specialist is properly educated and confident in the treatments they are performing and the skincare ranges they are recommending to their clients.

Advanced Cosmeceuticals provides the highest level of trying – both practical and theoretical training with multiple trainers on a very regular basis.”

How has technology influenced the salon?

“Technology has improved and developed substantially over the last six years that we have been operating. Our laser hair removal technology has introduced new hand pieces which has decreased treatment time for our clients – this in itself has made the treatment more. We have trialled and used many different pieces of equipment from the LED masks that are now widely sold as home use devices and have progressed to the Healite which has allowed us to achieve incredible results for our clients. Technology has not just developed in the way of in clinic devices but also increased substantially in the way our products are able to penetrate in to the skin.”

What are The Skin Boutique’s future plans?

“We are always looking at further development, new locations, devices and more. We like to create an environment where professionals in this ever-evolving industry have the ability to grow and advance themselves. We like to encourage our employees to reach their career potentials.” n www.theskinboutique.com.au

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MAKEUP

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Eminence Organics Lilikoi Light Defence Face Primer Green Living Collective 07 3357 6277

Melissa Sassine Cosmetics Flawless Finish Foundation Melissa Sassine Cosmetics 02 9728 2077 Benefit Roller Eye Bright Pencil – Benefit benefit@au.lvmh-pc.com MoroccanLips Lip Treatment Moroccan Tan 1300 181 281

Mj Cosmetics Powder Contour Kit Mj Cosmetics 0447 396 361

Scotty’s Ben Nye Concealer - Scotty’s Makeup and Beauty 02 9518 9000

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SLA Paris Shadow & Light Face Contouring Kit - Encore Beauty 02 9686 3488 Charlotte Tilbury 4 Skin Eye Gliding Highlighters - Charlotte Tilbury 0011 44 1202 629527 asap pure Bronzer no. 2 - asap skin products 03 8683 3333 W Pro Sculpting Powder - W Pro contact@williamspromakeup.com Kat Von D Shade + Light Crème Contour - Kat Von D 0011 1844 500 5832 Youngblood Contour Palette - Professional Beauty Solutions 1800 625 387 Kylie’s Professional Mineral Goddess Pressed Foundation in Bronze - Kylie’s Professional 07 5576 4599 Jane Iredale GreatShape Contour Kit - Professional Beauty Solutions 1800 625 387 Mary Kay Chromafusion Contour in Cocoa - Encore Beauty 02 9686 3488 Beauty Blender Bounce Long Wear Foundation 4.75 - Beauty Blender 02 8880 9446 Art Deco Multi Stick for Face and Lips in 40 - Art Deco 1300 552 924 Skin O2 Powder Palette Contour Blush and Glow - Skin O2 07 5593 4488

PROFESSIONAL BEAUTY | 45

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Ecococo Coconut & Mango Body Scrub - Professional Beauty Solutions 1800 625 387

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THE PALETTE

STYLE FILE

STEFFANIE STRAZZERE Steffanie Strazzere is one of four extremely talented professional makeup artists hand-picked by Kat Von D herself to be part of the The Kat Von D Beauty Artistry Collective. The internationally recognised travelling makeup artist and self-confessed cat lover caught up with Michelle Ruzzene when she touched down in Sydney for a whirlwind 48 hours to launch Kat Von D’s 100% vegan Go Big Or Go Home mascara.

GETTING INTO BEAUTY: “I have a long history of water colour portrait painting and wasn’t sure how I would be able to turn that into a career. When I saw face charts I realised it may be easy to transition from painting faces to painting on faces.”

ON THE INDUSTRY: “I love that makeup allows you to transform yourself or others. It helps with confidence, self-expression and creativity.”

FAVE GO-TO WINTER LOOK: “I’m really in love with the ‘no makeup make up’ right now.

Something about beautiful skin never goes out of style.”

MAINTAINING PASSION: “The number one thing that inspires me is nature. I always look at flowers, crystals and insects especially. Something about Mother Nature never disappoints.”

SIGNATURE ‘LOOKS’: “I don’t know that I have one – I’m a chameleon and always be transforming. I am loving clean fresh skin right now and fluffy full eyebrows.”

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FAVE MAKEUP PRODUCT: “Kat Von D Beauty Lock-It Hydrating Primer. I use it for so many things, I mix it into my foundation, I use it on the body to create a sheen that lasts all day with no sticky, greasy residue. I use it with our everlasting lipsticks to create a long wearing sheer stain.”

MAKEUP ICON: “Twiggy’s makeup has inspired me since I was young. I’ve painted so many portraits of her.

She really started my love for make up with her glorious doe eyes and perfect eyeliner.”

ON SOCIAL MEDIA: “It’s a blessing and a curse. I love the ability to connect with people all over the world. But it can give lots of unrealistic expectations for beauty.”

FAVE INSTAGRAM ACCOUNT: “Has to be @girlsandtheircats!”

ON HER TRUE LOVES: “Adopt don’t shop! As a cat mum of seven rescued cats it truly has been one of the most rewarding experiences of my life.”

BUSINESS

GETTING CERTIFIED Deciphering the importance and meaning of medical certifications, listings and clearances by different international regulatory bodies can be overwhelming and often confusing. Brittany Vescio reveals how to choose the right device for your clinic.

THE THERAPEUTIC GOODS Administration (TGA) is the regulatory authority that is responsible for the regulation of medical devices and products in Australia. When a company would like to supply a device that has an intended medical application, outcome or result in the Australian marketplace, the device must go through a stringent process of scrutiny before it can be listed in the Australian Register of Therapeutic Goods (ARTG) database prior to release.

What does it all mean?

For a device to legitimately make medical claims in Australia such as “reduces scaring”, it must firstly obtain clearance from the TGA and consequently hold an ARTG certificate which is publicly available on the TGA’s searchable register: https:// www.tga.gov.au/searching-australian-registertherapeutic-goods-artg Devices are listed on the register according to their risk classification. Higher risk classification items are required to have more evidence to support their intended purpose whereas lower risk classification items require less evidence.

How can you ensure performance?

In addition to an ARTG certificate, you will notice a lot of other international certifications which are also of high importance for ensuring quality, safety and superior performance of medical devices. Some of the most frequently referred to are ISO & CE certifications plus FDA clearance/approval.

Certification meanings CE is a certification marking for products manufactured & designed and/or sold in Europe.

This marking indicates conformity to health, safety

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and environmental protection standards plus adherence to the EC (European Community) directives, otherwise known as legal acts. Medical products for medical treatments require a product certification according to 93/42/EEC. It is crucial to highlight that a normal ‘CE’ (non-medical) is only a declaration by the manufacturer itself and it declares the conformity of the product to general electric household standards. It is in no way comparable to a medical CE. A medical CE requires a conformity assessment conducted by a notified body whereby a products design, manufacturing environment & processes must adhere to the Medical Devices Directive (MDD).

If a device or component of a device only has “CE” standalone, then this is non-medical. On the other hand, CE followed by a series of numbers i.e.

“CE0123” means that the product has a medical certification - the number indicates the medical certification and the notified body which issued the certification.

International standards ISO, the International Organization for Standardisation, is an independent authority which develops and publishes International Standards that are common across many nations globally. Some countries require ISO 13485 for regulatory approval, it represents the requirements for a comprehensive quality management system utilised for the design and manufacture of medical devices.

This standard works in respect to the European Medical Devices Directive 93/42/EEC as discussed above.

Protecting public health The U.S. Food and Drug Administration (FDA) is responsible for protecting public health by ensuring safety, efficacy and security of products including that of medical devices. If the FDA grants an approval or clearance, it means the agency has determined that the benefits of the product outweigh the known risks for the intended use. To do this, they review laboratory and clinical tests conducted by companies and as a result, they will determine pre-market approval and/or notification of medical devices.

In summary, these regulatory bodies are vital for ensuring adherence to safety and quality outcomes of medical devices in Australia and globally. It is important to identify genuine scope and validity of CE and ISO markings according to their corresponding certificates which can be produced by a supplier or manufacturer. Likewise, it is just as important to confirm listing of medical devices in TGA and FDA registration databases. n Brittany Vescio is the Operations Manager of Derma Aesthetics. www.dermaaesthetics.com.au/exceed

TALKING POINT

THE TECHNOLOGY TAKEOVER The beauty industry is constantly evolving and new technology developments are inundating the marketplace. Anita Quade chats to salons and suppliers about the latest devices and how you can choose the best investment for your business.

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TALKING POINT

ADVANCED COSMECEUTICALS Outline what service network is available to salons that purchase your equipment and require repairs to their technology.

“At Advanced Cosmeceuticals we understand the importance of providing an efficient service system should there be any required repairs to equipment. For that reason, we work with three very experienced Lutronic trained technicians that are available to attend to breakdowns within 24 – 48 hours.

If for any reason, the device cannot be repaired by the technician within three days, we provide a loan machine to ensure minimal impact to the clinic. Our pricing policy for the service is to charge our technicians’ labour at cost and we only apply a small handling fee for any required replacement parts to keep our clients’ cost to an absolute minimum.”

What training support is available to salons when they purchase your equipment – both initial and ongoing?

“Training support is a key component of Advanced Cosmeceuticals’ offering when purchasing equipment.

Depending on the piece of equipment and the level of training that is required for that device, we offer two to four training sessions in-clinic as part of our initial programme, which are free of charge.

For any future training required, the clinic is charged for that service at the cost that our contracting Lutronic trainers charge. Our aim is to provide thorough training at the bare minimum cost.

We are proud to say that our Lutronic Trainers are Lutronic Equipment specialists that are highly educated, incredibly knowledgeable and recognised as leaders in the industry.”

What has been your most popular device for the beauty market over the past 12 months?

“Without doubt, Lutronic’s Healite II has been an outstanding success over the last five years. Developed by LED guru Dr Glen Calderhead, Healite II is recognised as the leader in LED technology and embraced by most of the larger laser clinic groups as well as many of the smaller clinics.

The success of the Healite II can be attributed to the fact that that the Low Level Light Therapy can be used effectively and without possibility of physical trauma or thermal damage. This, combined with the fact that it can be used as standalone therapy or as an adjunctive therapy with many other treatments, particularly as it is proven for post-procedure wound healing and recovery, makes it a very appealing device.

Healite II is definitely well recognised in the industry and widely adopted by many dermatologists, plastic surgeons, aesthetic physicians and dentists both here in Australia and worldwide.”

Catherine Biedermann Managing Director www.advancedcosmeceuticals.com.au

SALON INSIGHT Should you decide to upgrade the technology when trends change or a new model becomes available – what are your options?

“Firstly, we identify the key motivation driving the upgrade decision or purchase of a new device. If we see that we have outgrown the technology or the device no longer meets client expectations, then it’s time to invest.

The first option would be to see if the device simply requires an upgrade by way of new software or a new handpiece. If seeking a new device, we will speak to our supplier about the option of a trade-in. We may also consider selling the redundant device online or see if our supplier knows of a clinic looking for second hand equipment.

There is increased demand for non-invasive, result driven treatments that offer quick and visible improvements with minimal down time so we always look for multi-platform devices that offer a point of difference with a broad spectrum of treatments to ensure versatility, longevity and a good return on investment.”

Skin Rescue Centre Hannah Mc Morrow Clinic Manager www.skinrescuecentre.com.au

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TALKING POINT

ADVANCED SKIN TECHNOLOGY What has been your most popular device for the beauty market over the past 12 months?

“Dermafrac is a cost effective and versatile machine for clinics looking to offer several treatment options to their clients. Dermafrac encompasses four treatment modalities within one Device. Microdermabrasion, Micro needling, Infusion and LED. Each modality can be tailored to different skin types with selective vacuum and treatment heads.

There are four customised Infusion serums available to target a variety of skin concerns, making it a highly customisable treatment offering for clinics.”

What training support is available to salons when they purchase your equipment – both initial and ongoing?

“AST offers Education via segmented delivery, giving our clinics the opportunity to educate themselves at their own pace to ensure effective and thorough learning.

Our training is presented through online learning courses, classroom practical workshops and followed by tailored in clinic sessions where necessary.”

What is the best advice offered to your clients to ensure they receive a return on their investment?

“Dermafrac is such a versatile device that it can be used with a myriad of other treatments. We recommend that our clinics sell the treatments in prepaid packages. A minimum of three is required to achieve some result and six for superior results.

By incorporating the treatment options into all skin programs you will get the most out of your device. We advocate for a multiple modality approach for best results. Dermafrac can also be utilised as an upgrade to other treatments. For example add on to Micro pre peel/IPL, Laser, facial treatments. The possibilities are endless.”

Joanne Healy National Education and Product Development Manager www.advancedskin.com.au

SALON INSIGHT What safety protocols does your salon have in place in the event that a device is mishandled during a treatment?

“As a clinic, hygiene and safety for both clients and staff are a top priority. We love that Dermafrac has disposable, single use needle heads and serum cartridges.

Single use consumables reduces the need to sterilize equipment and significantly reduces the risk of pathogen transmission. All used equipment is disposed of in sharps containers and hazardous waste bin and the handpiece is sanitized between clients with hospital grade disinfectant and the skin is thoroughly cleansed and wiped over with 70% alcohol to prevent infection during microdermabrasion and skin needling.

To ensure maximum equipment and treatment efficacy the following protocol is in place: • Hoses are regularly inspected • Filters are regularly replaced • Regular training is provided in clinic • Therapists regularly attend Professional Training with AST to ensure protocols adhered to at all times.

A full consultation is completed prior to all treatments and consent forms are signed prior to check for contraindications.

Our client comfort and safety is of upmost importance to us. “ Me Skin and Body Brooke Holmes Director www.meskinandbody.com.au

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PROFESSIONAL SKINCARE

SKIN PERFUSION CUTTING EDGE COSMECEUTICALS

NCTF® BOOST 135 HA

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FOR RADIANT, EVEN AND HYDRATED SKIN E: info@cryomed.com.au T: 1300 346 448 W: cryomed.com.au

TALKING POINT

ASAP SKIN PRODUCTS Outline what service network is available to salons that purchase your equipment and require repairs to their technology.

“As asap’s microplus+ is designed and made in Australia, we are uniquely placed to be able to provide quick and reliable service or in the rare instance; repairs when required. We also recognise the impact that any downtime may have on a business, so we offer a loan machine, for use, while a machine is being serviced, which minimises any disruptions in income or salon services. Clients are provided with in-salon training from our accredited account managers wherever their business is located, so that they can receive personalised training with their machine in their salon.”

What training support is available to salons when they purchase your equipment - both initial and ongoing?

“Hands on, in-clinic training upon purchase is an essential part of our training support program and our clients love how simple microplus+ is to operate and that qualified therapist can confidently perform treatments after a short training session. In addition, we provide all physical and electronic marketing materials (including social media content) to enable the clinic to effectively market the treatments to their customers. Furthermore, we include a comprehensive treatment menu which provides a step by step guide on a full range of treatments, completely costed out. It also details how Microdermabrasion and Sonophoresis can be used in conjunction with peels and other professional treatments. We continue to provide updates and contact with our customers through our marketing and our account managers for the life of the machine. It is an ongoing relationship that is mutually beneficial; we pride ourselves on providing support to our clients, and we deeply value the positive feedback we receive.”

What is the best advice offered to your clients to ensure they receive a return on their investment?

“Many of our clients describe asap microplus+ as an ATM due to the increase in their turnover; as the treatments really do sell themselves. If just 10 clients commit to five treatments, the machine has been paid for itself in full!

We support clients to host a VIP night to introduce the microplus+ to their customers and encourage clients to bundle microplus+ treatments, with a skincare product prescription to encourage skin maintenance at home. We also encourage clients to share the fabulous social media content, we provide to them, to effectively reach out to their customers.”

Carley Stewart Formulating chemist and Managing Director www.asapskinproducts.com

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SALON INSIGHT How do you combat the discounting threat of the larger franchise networks?

“My success is from tailoring a bespoke individualised personal treatment for every client and making them feel cared for in a comfortable, relaxed environment. I don’t feel I need to discount to meet online prices as I provide a personalised service that isn’t available online.

I have the ability to open when my clients require treatments and am very thorough in documenting and prescribing a personalised plan of products and treatments for each client and their skincare concerns. I update them on their progress with before and after photos and they return to book and buy. A lot of clients comment on how they love the relaxed no pressure environment of my salon and I receive many referrals via word of mouth.”

Rejuvie Skin Therapy Leigh Murphy Owner www.rejuvieskintherapy.com

What training support is available to salons when they purchase your equipment – both initial and ongoing?

ClinicalPRO equipment is all TGA listed and comes with free delivery and onsite setup and full training for all staff. This training is supplied by our highly experienced master-trainer who is manufacturer trained and holds ASQA compliant training as well a TAE certification.

Staff who demonstrate competency receive Operator’s Qualification and Competence certificates, which can be upgraded to Dermal Therapist qualification as an ongoing study & work experience. Our training support also includes: • Regular workshop attendance at no extra cost • Further advanced training on request • Comprehensive clinical training with RPL (Recognised Prior Learning) if applicable • Unlimited access to training videos & online presentations • Unlimited 7- day phone & skype support • 24/7 access to website & face-to-face consultations & networking on facebook.”

What has been your most popular device for the beauty market over the past 12 months?

We actually have three pieces of equipment that enjoy the same level of popularity: • The Doublo Gold HIFU system, a 4th Generation HIFU system is proven, efficient and affordable and TGA Listed! It’s ideal for non-invasive treatment of Skin Tightening in SMAS Layer, Collagen Remodelling Upper and Lower Dermis, Tissue Stimulation for Skin Laxity and Tone. It is the fastest system on the market, delivering 300 lines in 8 minutes with 12,000 lines per cartridge.

• The Bellalux LED system – is ideal for smaller beauty salons, 4 to 8 times stronger than other systems and unique in that it comprises of 4 wavelengths from which you can select any 3 colours all at the one time or it can be used as separate

TALKING POINT

CLINICAL PRO

wavelengths when required for a particular condition. This system was tested and trialed on burns victims to awaken dormant cells to healing and rejuvenation.

• The Lucas Plus Q-Switched Laser system uses a true top-hat mode, perfect beam quality and an intuitive user interface. This system is recommended for clinics that offer laser treatments for various pigmented lesions, skin regeneration, tattoo removal of all colours, MLA or fractionated handpiece for acne, scarring, difficult-to-treat pigmentation problems like Melasma, Hori, Café au Lait etc.

What is the best advice offered to your clients to ensure a return on their investment?

Our advice to our clients will be: • Think ahead and carefully plan before investing – e.g. do not fall for “miracle” solution systems that are over-promoted and overpriced, and end up being underpowered and underutilized.

• Tailor-make your treatments to suit the individual needs of your client base and their personal problems and skin conditions • Organise a “client night” on your premises and invite your clients to see and experience the new treatments you have to offer • Demonstrate your treatments, display clinical studies with introductory prices • Publish Before and After pictures on your website and brochures • Introduce a “Family & Friends” offers that reward your clients for personal referrals • We include special offers of skincare kits and sample kits to include in facial treatments or 50% off a skincare product for booking a series of treatments that benefit everyone involved and keeps your cash flow moving.

Daniel Clifford Managing Director www.clinicalpro.com.au

SALON INSIGHT Should you decide to upgrade the technology when trends change or a new model becomes available – what are your options?

“Firstly we would embrace new technology as quickly as possible to keep the excitement of the new trends favourable with our clients so they do not vanish to newer pastures.

Secondly, we would try to combine ongoing treatments by adding or introducing it as a combination treatment, particularly for those clients who find it hard to move into new treatment technologies – e.g. combination treatments with old and new technologies to double the results such as the use of non-invasive multipolar Radio Frequency treatments before introducing New technology HIFU treatments for skin lifting and tightening to get quicker results and keep clients coming back.

Thirdly, to avoid salon equipment clutter, we would try to move any older equipment by registering them on the Industry Secondhand Equipment site with an offer to mentor the new owner with the old technology equipment.

Finally, embracing new technology and upgrading when trends change means clients are more open to accepting new price increases for new technology treatments so ROI (Return on Investment) is quicker to recover if embraced sooner rather than later.”

Beauty-Thru-Nature Skin & Laser Clinic Metro-Dora Clifford Clinic Owner www.beautythrunature.com.au

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™

Non-Ablative 1927 nm Thulium Laser • Proprietary energy delivery for safer treatment • Treats a wide range of common indications • Innovative magnetic tracking system • Extendable Cosmeceutical Delivery System (CDS)

A Smart Laser for All Patients

LaseMD is an optimised laser that quickly delivers precise and controlled energy using ‘Advance’ and ‘Easy’ modes for a range of treatment options

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The fibre-based laser enables LaseMD users to perform more stable and accurate treatments.

LaseMD uses gentle but effective non-ablative fractionated technology.

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Precise ‘Dynamic’ & ‘Random’ modes, that automatically scan and adjust to scan speed.

LaseMD is the go-to rejuvenation device for hundreds of practitioners worldwide.

Pigment

STATE-OF-THE-ART TECHNOLOGY

SMART DESIGN LaseMD’s tracking system enables fast, consistent treatments by gauging the speed of movement and safely delivering laser energy.

PROPRIETARY ENERGY DELIVERY METHODS LaseMD scans in superior ‘Random’ mode, to optimise coverage, minimise pain and downtime while maximising patient safety.

Skin Rejuvenation

Before

Photos Courtesy of Steven Swengel, MD

After 2 Tx

Before

Photos Courtesy of Gilly Munavalli, MD, MHS, FACMS

SEE WHAT LUTRONIC CAN DO FOR YOU Advanced Cosmeceuticals Medical 1800 242 011 | lutronic.com.au

After 3 Tx

TALKING POINT

CUTERA What has been your most popular device over the past 12 months?

“For us truSculpt iD is Cutera’s most popular device in the last 12 months. truSculpt iD is the very latest technology in non-invasive body sculpting, one of the fastest growing treatments in the aesthetics market. truSculpt iD is a fully automated, user friendly system, clinically proven and approved by the FDA, TGA and NZ Medsafe. Due to the wealth of clinical data supporting truSculpt iD, it is safe and effective and is the First and Only Radio Frequency device approved by the FDA for Lipolysis.

Unlike other body sculpting treatments that take up to 90 minutes to complete, truSculpt iD can treat a full core (abdomen and flanks) in as little as just 15mins, making it 6 x times faster than other treatments giving the owner an unprecedented return on investment. Ultrasound results demonstrate that truSculpt iD reduces fat by an average of 24% from one treatment and can be tailored to any body type with no BMI restrictions and zero downtime.

No other body contouring system offers the relaxing sensation of a hot stone massage while sculpting to create your ideal body.”

What is the best advice offered to your clients to ensure they receive a return on their investment?

“Ensure you invest in premium technology from a manufacturer (not a distributor) to ensure you receive quality service and support for your investment. Purchasing premium technology will ensure you deliver the best possible treatment outcomes which, in turn, will ensure repeat business from happy patients plus positive word of mouth referrals. We would also recommend

conducting a “launch event” for your VIP customers to showcase your new technology and spread the word across your database.

You should also ensure your systems are easy to use and are supported by excellent training from the manufacturer. The two fastest growing treatments in the aesthetics market are Laser Genesis (a patented Cutera treatment) and non-invasive Body Sculpting so investing in technologies that delivers these treatments that have a wide application to the vast majority of people in your database is a great way to enhance profitability in your clinic.”

Outline what service network is available to salons that purchase your equipment and require repairs to their technology.

“Cutera is a Direct Operation across Australia & NZ vs being a Distributor. The advantage of this is you deal directly with local people at all levels of our structure – not contractors. Along with a dedicated team of Sales Managers to support you through your purchase process, Cutera also has a dedicated team of Field Service Engineers who are only a phone call away on the rare occasion you experience any issues.

Cutera’s sales process also includes comprehensive staff training via an in-service by the local Area Sales Manager at the time of purchase plus a comprehensive training session with our National Clinical Training Manager. This ensures that all staff are fully equipped to utilise the system to deliver optimal outcomes for patients and maximise revenue for the clinic.”

Brett Elliott Country Manager Australia www.cutera.com.au

SALON INSIGHT How do you combat the discounting threat of the larger franchise networks?

“We have been operating in Port Macquarie for nearly 10 years, well before the larger franchise networks came to town. Since then, Port Macquarie has had an influx of franchise networks and we have never been busier. To combat the discounting, we invest in industry leading technology which provides results our competition clinically cannot achieve.

There will always be a small percentage of customers who chase the cheapest price. The reality is that these customers won’t be loyal - even if you price match once or twice. All you do is de-value your brand and engage in a pricing race to the bottom with these franchise networks. It is much better and more sustainable to differentiate with quality technology, great clinical outcomes and a memorable experience and your customers will remain loyal. Therefore, we continue to invest in our technology and our staff, this ensures we can clinically outcompete the larger franchise networks.”

East Coast Laser and Cosmedic Clinic Brenda Fernandez Director/Manager, Registered Nurse www.eclcosmedic.com.au

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What has been your most popular device for the beauty market over the past 12 months?

“The market continues to show a high level of interest and investment in Radio Frequency (RF) technology to treat a wide range of indications as well as body contouring/ skin tightening. This includes both the Vivace RF Needling device to treat anti-aging, scar reduction, and general facial skin tightening, to the latest non-invasive RF platform, TempSure, for overall skin tightening of the face and body.

These devices offer a different approach to skin tightening.

VIVACE - The beauty market in particular has adopted Vivace as the go-to needling device due to its high level of client demand and client comfort, ease of use, and minimal downtime. Clinics who have previously owned/ used a needling device have enthusiastically commented on just how much better their clients find the Vivace. Their clients improved level of comfort and results has ensured an increased level of repeat business and revenue.

TEMPSURE - With the launch of TempSure, clinics now have the highest powered RF technology for treating the face and body. With a range of treatment handpieces, clinics can now customise a treatment program for each client and have the added benefit of having an intelligent device that monitors temperature real-time, thereby making the use of the device simple while providing predictable, repeatable treatment results. With Therapeutic Logic Control (TLC), the device will not begin treating the area until the required temperature level is reached and then once reached, the system automatically maintains that temperature level for the exact period required to get the best clinical outcome. This built-in intelligence eliminates operator error and allows clinic owners to very easily delegate the treatment of clients across multiple operators within the business without having to compromise the clients results. For medi-spas, the TempSure platform also provides a women’s health applicator for treating intimate areas, a growing area of business for many clinics.”

TALKING POINT

CYNOSURE

The home-use beauty device market is growing exponentially around the globe. What are your thoughts on this trend and how has it affected your business?

“This trend is not new and has been a constant over the years.

Although there are a number of home-use devices being marketed and a reported increase in their purchase and use, the overwhelming statistic is that most consumers still prefer to have their professional services performed in clinic. A lot has to do with the experience as well as the perception that home-use devices are lower powered for more of a maintenance program as opposed to the more powerful professional offering. There are also a number of in-clinic procedures that cannot be performed at home; these would include treatments such as RF Needling, PicoSure skin rejuvenation and tattoo removal, body contouring, etc. This being the case, there has been no impact on our business; we continue to see year-on-year double-digit growth through the investment by clinics in Cynosure’s technologies.”

What is the best advice offered to your clients to ensure they receive a return on their investment?

“You have to be fully vested in the investment being made. Understand why you are investing in the technology, how it fits into the existing business i.e. is the investment due to an untapped opportunity for growth? is it a strategy to maintain existing clientele and attract new clients to the business, etc. Ensure that the pricing model for treatment offerings is market related and adds value to the client. Look to engage your clients in an improvement program and not just one-off treatments; you want to be able to build loyalty within your client base and use this loyalty to upsell/cross-sell the client into other treatment offerings within the clinic. Identify your target audience (demographic) and position the treatment offering in such a way as to meet their unique requirement.

Having chosen a Cynosure technology, the clinic staff and operators within the clinic can have confidence in the quality of the product and delivering on the treatment results being promoted.”

Dennis Cronje Managing Director Cynosure www.cynosureaustralia.com

SALON INSIGHT How do you combat the discounting threat of the larger franchise networks?

“Simple - don’t offer the same services! Ensure you have a ‘Key point of difference’ and reinforce in all branding of your business.

My key point of difference is my expertise in skin education which is evident in the bespoke skin programs I offer. Each program is customised to the client and updated every 3-6 months depending on their program.

Invest in regular Education: attending webinars, seminars, in-clinic and training events, help establish expertise in your key point of difference.

Invest in quality not quantity: Investing in cutting edge technology and becoming an expert in the results I achieved. I have established a key point of difference that has provided me with substantial growth in clients and business.

I have had such success with the Vivace from Cynosure and this has seen significant growth within my business.

Some of the most successful clinics and salons in our industry are not franchise business, they specialise and brand their key point of difference, whether that is: facials, manicures, or aesthetic skin treatments.”

Skin by Sarah Hudson Sarah Hudson Skin Practitioner www.skinbysarahhudson.com.au

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Available exclusively to skin aestheticians & medical practitioners.

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ALL WHILST • Improving skin texture & reducing pore size • Improving the appearance of fine lines & wrinkles • Stimulating growth factors to activate collagen synthesis

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• Small cartridge head, containing 6 x 32 gauge needles, allows the aesthetician/practitioner to carefully treat all contours of the treatment area • Adjustable speed & needle depth - allows precise control of up to 900 microchannels per second depending on skin density & condition • Patented safety membrane in the disposable cartridge prevents contamination of the handpiece

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Rezenerate NanoFacials are trending worldwide!

CRYOMED AESTHETICS What training support is available to salons when they purchase your equipment – both initial and ongoing?

“Cryomed offers a comprehensive program both on installation of your device, and then in the months afterwards to ensure the successful delivery of your new technology to your clients. We have a highly-educated outstanding aesthetic medical training team, who are committed to continuous learning, training and developing protocols.”

Blemishes and Tone

What has been your most popular device for the beauty market over the past 12 months?

“Clatuu 360, the Clatuu Alpha is the next generation of cryolipolysis with 8 different handpieces able to fully bodysculpt and reduce time to a 40 minute treatment. The Clinical results have been outstanding and it’s proven as the leading cryolipolysis device internationally.”

BEFORE

AFTER

Courtesy of Sole Luna Spa, PR - 4 Facials

Fine Lines and Pigmentation

What is the best advice offered to your clients to ensure they receive a return on their investment?

“Ensure that you are purchasing the correctr device. Purchase medical grade technology from a reputable company with a comprehensive training team and proven track record. Be enthusiastic about the technology, have your staff treat each other to understand the technology, and if you have any questions get straight onto your BDM or trainer.”

BEFORE

AFTER

Courtesy of Lash-Angeles, Los Angeles, CA - 1 Facial

Pigmentation and Blemishes

Josh Locker Managing Director www.cryomed.com.au

BEFORE

AFTER

Courtesy of Sole Luna Spa, PR - 3 Facials

SALON INSIGHT

✓

NO Blood, Trauma or Down Time!

How do you combat the discounting threat of the larger franchise networks?

“Having been involved in the industry with Millk since 2004, I have seen the beginning and rise of the discount franchise or multi store clinics. Being a single entity in this current environment can be challenging, however this also brings opportunity. I think there is a strong place for the individual clinic. It has the ability to develop and change with market trends quickly, suffer from less staff turnover and create a unique personal style. In my opinion there will always be a considerable percentage of clients who prefer and see value in a salon/clinic that delivers more care and consistent results that the large discount chains struggle with. A clinic that remembers their name when they walk through the door.

Paying more attention to detail and giving the client personal service is the key.”

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Safe, Comfortable, AND Effective!

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Millk Medi Spa Simon Barnes Director www.millk.com.au

VISIT OUR STAND F117 AT BEAUTY EXPO AUSTRALIA 1300 660 297 www.rezenerate.com.au

TALKING POINT

DERMA AESTHETICS What training support is available to salons when they purchase your equipment – both initial and ongoing?

“Upon purchasing an Exceed medical microneedling device from Derma Aesthetics, clinics are entitled to one free attendance to our Collagen Induction Therapy (CIT) education. During this full day CIT certification class, attendees will learn about the scientific background of CIT, latest updates on new findings, the best protocols and techniques in the use of their Exceed device plus much more. Since we place emphasis on the importance of education, we make it cost effective and appealing to send numerous employees at a discounted rate to the same education. Our device education structure facilitates initial & ongoing, quality education at an affordable price.

Clinics interested in purchasing an Exceed device but are unsure about their investment are also welcomed to attend our education for the usual booking fee. They will receive an education credit to use towards the purchase of their Exceed device when they decide to proceed with their investment.

In addition to this, our highly qualified Business Development Managers will provide ongoing support via phone and/or refresher education upon scheduled visits.

Should you require our complete CIT certification class to be conducted in the convenience of your clinic, exclusive bookings can be made to have our Business Development Managers deliver this for you.”

The home-use beauty device market is growing exponentially around the globe. What are your thoughts on this trend and how has it affected your business?

“The home-use beauty device market can be beneficial if clinical studies support the use of these devices whereby the intended outcome is greater than the potential risk. It is also crucial to consider if the device actually achieves any positive outcome at all.

At Derma Aesthetics, the home-use beauty device market has not had a noticeable impact on our business because we empower our partner clinics to educate their clients on their home care choices. We supply and educate our partner clinics in the use of MTS-Rollers so that they can advise clients how to effectively use these devices at home to complement their in-clinic microneedling results.”

What is the best advice offered to your clients to ensure they receive a return on their investment?

“More often than not, devices used for treatment in the beauty industry require a series of treatments to achieve their intended outcome. With this in mind, our best piece of advice has always been to offer clients a package of this intended number of treatments at a special price or provide them with a complimentary home-use device to support their series of treatments. For example, “Purchase a series of three medical microneedling treatments and receive 50% off your third treatment or receive a complimentary MTS-Roller”.

Upon the sale of 4-5 medical microneedling packages you have made back the cost of your initial investment and everything from here on out is profit!”

Brittany Vescio Operations Manager www.dermaviduals.com.au/exceed

SALON INSIGHT Should you decide to upgrade the technology when trends change or a new model becomes available – what are your options?

“Trends come and go, and the investment into technology should be one that is thoughtfully considered and based on the results you are seeking combined with the long-term profitability for your business. The investment into equipment must be about the big picture, as purchasing purely on trend can become an expensive exercise.

Investing in an upgrade is great if the new greatly supersedes the old but it isn’t always the reason to be out with the old and in with the new.

Purchasing smart and with a long-term plan in mind will save you the expense of constantly upgrading. I’m a big believer in buying the best technology you can afford, that won’t become outdated too quickly, that way you can get a return on investment before you need to upgrade to the newer version. Always keeping your eye on the market and not always jumping into the latest trend will set you up for success when purchasing technology for your business.”

Skintifix Robyn McAlpine Founder www.skintifix.com.au

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TALKING POINT

HIGH TECH MEDICAL What has been your most popular device for the beauty market over the past 12 months?

“Our most popular device continues to be Hydrafacial, a treatment that delivers a result comparable or better than an advanced facial in only 20-30 minutes. Hydrafacial has a huge social-media profile and the marketing support program we provide with the product has delivered up to $28,000 in one night at recent launch events in Australian clinics. Clients of clinics value the fact that Hydrafacial can achieve the result they want in less time and they pay a premium for that convenience, but at the same time therapists can perform two treatments in an hour and achieve revenue in the range of $300 to $500 per hour plus product sales. In essence Hydrafacial adds value, doubles the capacity of the therapist and provides a service that clients can only receive in-clinic.

The home-use beauty device market is growing exponentially around the globe. What are your thoughts on this trend and how has it affected your business?

“Despite the growth in the home beauty device market we haven’t noticed any impact on our devices at all. In fact, we have even noticed enquiries from consumers for some professional products like the Deesse Pro LED mask due to its international celebrity users. In general I see both positive and negatives for home-use devices. The positive is that the devices help drive consumer awareness that treatments like light and energy devices are able to deliver rejuvenation beyond what consumers could achieve with skin care alone. However, the home-use devices are always going to be limited in what they can do because of consumer safety. They won’t be able to deliver high-intensity treatments. If consumers don’t see noticeable changes they may believe that all products of that class don’t work. The industry needs to continue to educate consumers so they understand how treatments performed in professional clinics can deliver better outcomes.”

What is the best advice offered to your clients to ensure they receive a return on their investment?

“My best advice to clients is not to make a cheap price promotion the first marketing a clinic does when launching a new, equipment–based treatment. Price isn’t the primary motivator for the types of clients that are most likely to be the first to choose a new treatment. These clients are more motivated by why a treatment is different and how it offers a better way to achieve a benefit they want. A price promotion is simply sacrificing profit and not necessarily increasing demand. It also makes it harder to ever increase the price in the future. Building excitement about the treatment, educating your clients on how the treatment works, sharing PR stories your supplier has achieved and demonstrating potential results all create a longer-term benefit. It might take slightly longer to build treatment numbers but you will achieve better return on investment over the life of your device.”

Dan O’Donnell Marketing Manager www.hitechmedical.com.au

SALON INSIGHT How do you combat the discounting threat of the larger franchise networks?

“My focus has always been on delivering programs that are unique to the individual client therefore franchise networks offering discounted treatments cannot be compared to results-driven programs. Discounted prices often only allow for standard treatments rather than treatments that are targeted to the individual need of the client. All clients should receive a program that is generated through a skin analysis rather than a special price that is designed to create volume in appointments. Quality over quantity is my philosophy.”

SKINOLOGY Gay Wardle Owner www.skinology.com.au

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• Fast • Hands-Free & Hand-Held Versatility • ~24% Fat Reduction

TALKING POINT REZENERATE What training support is available to salons when they purchase your equipment – both initial and ongoing?

“When salons first purchase the Rezenerate NanoFacial Device they are given access to the Rezenerate Portal which contains training resources to which they have ongoing access. As Rezenerate is Product Neutral there are over 70 skincare line procedures available as well as modality protocols to familiarise themselves with prior to training. As we believe nothing beats the hands on learning experience we also provide onsite salon training or Gold Coast Head Office training for new providers.

Ongoing support is also provided long term with refresher training available, updated information via our Portal and of course our Rezenerate team is always happy to assist with any salon queries post purchase.”

The home-use beauty device market is growing exponentially around the globe. What are your thoughts on this trend and how has it affected your business?

“The Home use beauty device market is worth billions and it continues to grow. We understand clients want to treat concerns at home and this also follows on from using professional skincare at home and wanting to maintain salon results. We feel that whilst clients may purchase these devices, they may be used initially but not ongoing or if they simply do not give the results expected then they

become just like a rarely used kitchen gadget that is relegated to the back of a drawer. However in saying that there is a market for wellengineered devices that support homecare skin maintenance and that may be a market that we enter into in the future.”

What is the best advice offered to your clients to ensure they receive a return on their investment?

“This requires a multi-pronged approach so that salons get the best out of their equipment. Firstly business owners must choose the right product for their business, clientele and demographic.

Secondly training is paramount to understanding and utilising all that the technology can offer. Also understanding how to cross promote the new service so that clients are given the opportunity, if appropriate to incorporate the new treatment into their existing programme, as opposed to having either one or the other. Thirdly the marketing of the service must create excitement and be ongoing to continually grow and expand. We also recommend that salons use the marketing, social medica content, educational resources and knowledge provided by their suppliers in helping to market and make the most of their new device or equipment.”

Pauline Valle Rezenerate Distributor Australia & New Zealand In 2 Skin Australia www.rezenerate.com.au

SALON INSIGHT How do you combat the discounting threat of the larger franchise networkas?

“The benefit of not being a franchise is that we can be fluid and respond to the market very quickly. If there are new trends, new innovations and new services, we can quickly undertake our own research and development, assess the worthiness of it and update our business to suit. In the franchise model, you are under the regime of the franchisee and their particular focus.

To that end, franchise pricing and discounting is not an area that concerns us. We ensure we meet the market expectations, act swiftly and keep our clients educated and on the forefront of technological advancements and ultimately get results for our clients that results in bookings of up to a year in advance.”

Oi Cosmetic Studio Helensvale Abby Stuart Managing Director www.oicosmeticstudio.com.au

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TALKING POINT

THE AESTHETIC BUREAU Technology purchases can require a significant investment – what payment options do you offer potential clients?

Adding aesthetic technology treatments to your clinic can be a great way to generate cash flow and increase your profile within your market. The Aesthetic Bureau understands that purchasing capital equipment isn’t within every business owner’s scope. We are thrilled to offer Aesthetic Device Rentals as an option, helping you access part or all of your Aesthetic technology needs. At The Aesthetic Bureau, we are proud to offer our customers 2 rental options to make purchasing easier!

With our Long-Term rental option, 50% of your rental payments are applied towards the purchase of the device, and with the Trial Rental 100% of payments are applied. We believe that our rental options are a fantastic way to verify if a technology should become a permanent fixture in your clinic, maintain cash flow by minimizing capital expenditure, and eliminate any unexpected costs.

What has been your most popular device for the beauty market over the past 12 months?

At The Aesthetic Bureau we are noticing a move towards the use of LED in clinic as practitioners love the hands-off and high ROI nature of the technology. With The Aesthetic Bureau’s Chip-On-Board, the Xen LED delivers an innovation in LED design, allowing for a much higher packing density than earlier technologies; with COB technology we are able to use 38 times more LEDs than the usual T-Pack technologies. The higher efficiency results in optimised performance in an LED array by increasing light intensity and reducing array heat allowing for faster, full-dosage treatments. With such diverse treatment results, there is no surprise why LED technology has become a staple in busy and competitive clinics. The ability to treat a variety of concerns with one device is a key selling point for clinics with a high demand and traffic.

What is the best advice offered to your clients to ensure they receive a return on their investment?

Establish that there is patient demand: we often see practitioners discover new, innovative technologies that they invest in early because they’re interesting, only to discover that they don’t have patient demand for the treatment. This means there then is undue pressure on them to create demand which can add to costs. Establish that you have a competitive advantage: a competitive advantage distinguishes a clinic from its competitors, leading to more customers, the ability to charge more and creating brand loyalty. Consumables are low enough to secure you a good profit: we often hear stories from practitioners of great technologies that work wonders, but due to high consumables, there just isn’t enough profit to make it worthwhile. It’s vital to look into the total ongoing cost of running devices before investing.

Trevor Neale Director info@aestheticbureau.com.au 1300 858 711 www.aestheticbureau.com.au

SALON INSIGHT Should you decide to upgrade the technology when trends change or a new model becomes available -what are your options?

Upgrade options should be considered when an upgrade will deliver improved clinical performance and increased patient satisfaction. Secondly, when an upgrade will deliver superior return on investment. For example, faster treatment times or lower consumable costs. Thirdly, when we can achieve increased patient and/or operator safety.

I’ve recently chosen to upgrade our LED options in clinic to The Aesthetic Bureau’s Total Xen because the full body LED answers an increasing patient demand for total body rejuvenation for our non-surgical patients and faster healing time for our surgical patients. The return on investment is excellent because treatment time is a short 15 minutes and consumable costs is zero. There are no operator costs in performing the treatment and this new device gives us a competitive advantage in a very cluttered marketplace. We also have great confidence in the team at The Aesthetic Bureau when it comes to after-sale support.

The Medispa Clinic Dr Michael Zacharia Facial Plastic & ENT Surgeon www. themedispaclinic.com.au

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FIND US AT

BOOTH #F133

SYDNEY BEAUTY EXPO!

LED: YOUR CLINICâ&#x20AC;&#x2122;S NEW WORKHORSE The release of The Aesthetic Bureauâ&#x20AC;&#x2122;s Chip-On-Board (COB) Xen LED delivers an innovation in LED design, allowing for a much higher packing density than earlier technologies; with COB technology, we are able to use 38 times more LEDs than T-Pack technologies. The higher efficiency results in optimised performance in an LED array by increasing light intensity and reducing array heat allowing for faster, full-dosage treatments.

YOUR TOTAL BODY LED EXPERIENCE The Total Xen is the optimal whole body photobiomodulation experience, leaving clients feeling soothed and restored as the regeneration and repair process takes root across their entire body. Clients will experience faster recovery after exercise, less soreness, and skin that has a fresher and more youthful appearance. Photobiomodulation is a non-thermal and non-traumatic energy exchange between the photon (light) energy and the receptors in the cells that can absorb the light energy.

aestheticbureau.com.au | 1300 858 711 | 111/45 Gilby Road, Mount Waverley. Victoria 3149

TALKING POINT

PROFESSIONAL BEAUTY SOLUTIONS What’s been your most popular device for the professional beauty market over the past 12 months?

“By far the most popular device that we’ve ever offered is the Dermalux LED Phototherapy system.

The treatment offered by the device is completely painless, requires zero downtime, is suitable for use on all skin types and skin conditions, and is safe, quick and profitable. It’s no wonder Dermalux won Treatment of the Year five years’ running at the UK’s Aesthetic Awards, and took out Best UK Manufacturer at the 2018 awards!

PBS has had an overwhelming response to every system that Dermalux has released, and we’re super excited about their latest device offerings. The Dermalux Flex is an entry-level professional LED device that boasts the most advanced portable LED technology system in the world (available now), and the Tri-Wave MD is a doctors-only device, designed to treat skin cancers with photodynamic therapy (available later this year). Dermalux is a world leader in LED phototherapy technology and a trusted British brand, and we’re confident that their systems will continue to be the most popular device choice for our clients.”

The home-use beauty device market is growing exponentially around the globe. What are your thoughts on this trend and how has it affected your business?

“We definitely feel that there’s room for both types of devices – at home and professional – and we’ve not seen these DIY devices have an impact on demand for in-salon device-driven treatments, or on demand for the professional devices themselves. It’s great that individuals are now able to go some way to treating their skin concerns in the comfort of their own home, but we’re confident that professional devices will always deliver more powerful results, and that expert therapeutic advice and treatment will always be in demand.”

What’s the best advice you offer to your clients to ensure they receive a return on their investment?

“Our advice is this: the more clients you treat with the device, the greater the return on investment will be. If there’s one thing we hate seeing, it’s salons investing large sums of money into a device that should generate amazing returns, but doesn’t because they fail to use it frequently enough. To avoid this situation, we offer our clients extensive device training and provide them with on-going marketing material to promote the device treatments to their clients in-salon, on social media, and through EDMs.” Matt Williams Managing Director www.probeautysolutions.com.au

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SALON INSIGHT How do you combat the discounting threat of the larger franchise networks?

“Providing excellent customer service and giving the client education is key. In particular with Dermalux, understanding the technology, giving the client the science behind the brand and how it is going to help their skin means that they won’t be looking elsewhere. There are a millions of salons that heavily discount their services, but I really feel that by discounting you lose credibility. Our Vaia Beauty clients don’t resonate with the franchises out there and want the luxury and boutique experience that we give them. Instead of discounting, we add value to our services and make each treatment an unforgettable experience.”

Vaia Beauty Vaia Pappas Salon Owner www.vaiabeauty.com.au

TALKING POINT

TRUE SOLUTIONS

SALON INSIGHT

What training support is available to salons when they purchase your equipment – both initial and ongoing?

“When a salon purchases Omnilux they are supported from the very beginning. Not only do we offer technical training with half day education sessions that are provided by our Education Manager, but our Business Development Managers are always on hand to answer any other queries regarding the treatment, the results, the science behind Omnilux and of course the value it brings to a salon. We always recommend when new staff come on board they too attend the half day education session to ensure they are familiar with not only how the machine and different heads work, but also how to safely use the Omnilux machine.”

How do you combat the discounting threat of the larger franchise networks?

“I have owned and run beauty salons since the late 80’s and I think the beauty industry is booming because it has become mainstream it’s no longer a luxury it’s just part of everyday living.

New franchise salons are popping up everywhere, and they can have an impact on established beauty salons. They may not be high end salons like yours or mine, they’re generally catering for the low end of the market and this can affect your business.

But there is enough business around for everyone, and this is one of the biggest challenges for salon owners today especially when the competition are under cutting on price . I believe though that getting into a price war with competitors is one of the most dangerous things salon owners can do. I often liken it to buying a moisturiser - there’s a market for a $40 moisturiser and a market for a $400 moisturiser you just have to know your market.

I also believe you will really struggle in today’s market if you try to compete against everyone. In our beautiful little town of Richmond NSW, of only 5000 people, there are over 15 nail and beauty salons, and to be honest I wouldn’t have a clue what any of the other salons are charging or doing. I’m just focused on my own business, my team, clients and making sure we give the very best treatments, service, products and equipment possible.

The salons that are doing really well today are the ones who have got their market right and know exactly what their point of difference is from the one down the road. Don’t get me wrong once years ago I did make the terrible mistake of doing a discount voucher book and yes I did make a nice up front lump sum, but then I still had to pay the same rent, wages, products and the clients that were attracted to these cheap vouchers weren’t my client market and will never be loyal to my business anyway. They were clients who “salon hopped” always looking for a cheap deal and quality, service and expertise weren’t as important to them as price.

Here at The Beauty Room we can’t compete on price so what we’ve tried to do, is add value to what we provide . But competition isn’t always a necessarily a bad thing it is good for our business and it keeps business owners on their toes . It’s all about customer care and you have to make sure your staff are highly trained .

Once your clients know the true value of the treatment, then price won’t be a factor there will always be the discount hunters but do they really get the results? I think not.”

Technology purchases can require a significant investment – what payment options do you offer potential clients?

“At True Solutions we work with preferred financing companies however we always recommend our partners speak to their Accountant to get professional advice.

We can arrange payment terms for existing clients which can be an alternative. In addition to this we try to host a launch event for our Omnilux partners where more often than not, we help our Salon partners book clients in for courses of treatments that are often pre-paid which means the machine often pays for itself in the first few months of ownership!”

What is the best advice offered to your clients to ensure they receive a return on their investment?

“From the first meeting when discussing the investment in Omnilux we work with our clients to show them how to maximise their return on investment with our Omnilux treatment calculator. It’s a simple tool that shows them with their existing clients how much revenue they can make.

We always recommend a launch event, as mentioned above this is the best way to ensure you are focussing on revenue coming in as soon as the machine is in place. We also recommend upselling treatments including facials and peels to incorporate Omnilux into them. The results are outstanding and most clients see them immediately and then book in for a course of treatments.”

Mia Cassin Sales and Communications Manager www.truesolutions.com

The Beauty Room Cosmetic Clinic Meredith Langley Owner Phone: (02) 45787555

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b eau ti f u l ski n asap microdermabrasion + sonophoresis

w asapskinproducts.com @asapskinproducts

asap microplus+ is the first Australian made and developed, clinical-grade system that incorporates the benefits of microdermabrasion and sonophoresis (ultrasound infusion) in the one device.

An effect i v e t r e a t m e n t f o r : • Fine lines and wrinkles

• Minor scar revision

• Acne + blackheads

• Dull, tired skin

• Congestion

• Open pores

• Pigmentation

• Age revealing hands + feet

Sonophoresis has been shown to increase the absorbency of the skin by up to 800%

Ho w w i l l m ic r o p lu s + b e n e f it yo u r b u s in e s s ?

•

Increase profit by providing clients with technologically advanced, cosmetic procedures

•

Comprehensive industry approved training is provided and readily accessible

•

Treatments are very profitable and use minimal consumables

•

No additional staff required

•

Complements existing treatments performed

•

Comes with an extensive treatment plan

• •

Position your business at the cutting edge of skincare treatments Minimal overheads

asapskinproducts @asapmicroplus

TECHNOLOGY

asap microplus+

The only microdermabrasion machine with sonophoresis ultrasound infusion technology to increase the penetration and absorption of active ingredients by 800 percent and best of all it is Australian made. asap skin products 03 8683 3333

truSculpt iD

The latest body sculpting treatment solution from Cutera that will revolutionise your practice. An average 24% fat reduction in a customised 15 minute protocol. CUTERA Face + Body Aesthetic Solutions 1800 288 372

Dermalux Flex

A portable entry level professional LED phototherapy device featuring patented LED technology and the Dermalux guarantee of quality and efficacy.

Professional Beauty Solutions 1800 625 387

Ulfit

Exceed by amiea med

A medical grade device which utilises two technologies for non-surgical lifting, tightening and contouring. These include MFU (micro-focused ultrasound) technology for eyes, face, neck and body lifting and tightening and MFCU (macro-focused circular ultrasound) for body contouring. Cryomed 1300 346 448

The next generation of medical microneedling â&#x20AC;&#x201C; quality, design, innovation and safety.

Itâ&#x20AC;&#x2122;s clinically proven to treat scarring and normalise skin structure. FDA cleared and TGA and Medsafe listed.

Derma Aesthetics 02 9960 1300

DermaFrac

An innovative 4 in 1 cosmetic device that offers microdermabrasion micro-channelling with simultaneous infusion of high grade serums and LED therapy for optimum results. Advanced Skin Technology 1800 648 851

LaseMD

A non-ablative 1927 nm thulium laser that produces less heat for rapid regeneration of all epidermal layers with little to no downtime. Advanced Cosmeceuticals 1800 242 011

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TECHNOLOGY

Nanopore

Created by Dr Serrano, one of Spainâ&#x20AC;&#x2122;s leading Dermatologists, Nanopore Stylus is a next generation micro -needling device for the treatment of scars, hypo and hyperpigmentation, acne, dark circles, stretch marks, coarse skin and open pores.

True Solutions 1800 808 993

Total Xen

A total body LED experience. The optimal whole-body LED photobiomodulation experience will leave clients feeling soothed and restored as the regeneration and repair process takes root across their entire body.

The Aesthetic Bureau 1300 858 711

Rezenerate NanoFacial Device The devise uses a combination of verified nanotechnology, acupressure and cryotechnology to deliver a comfortable all-round skin rejuvenating treatment.

Rezenerate Australia 1300 660 297

TempSure Envi

TempSure Envi face and body application utilises radiofrequency to heat deep into the skin, reducing wrinkles and tightening the skin by non-invasively heating the deep layers of the dermis without damaging the epidermis. This encourages collagen contraction and new collagen formation. Cynosure 02 9484 4546

Doublo Gold HIFU

The Gen4 Doublo Gold is your gold standard for HIFU skin tightening and lifting treatments. Reliable and consistent results at 300 lines per eight minutes. TGA listed.

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Hydrafacial Elite

Offers a no-downtime, multi-stage treatment that delivers instantly noticeable improvements in skin tone and texture, painless pore extractions, skin hydration and antioxidant skin nutrition. High Tech Medical 1300 309 233

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Make the Switch to

CLEAN BEAUTY INIKA Organic is one of the most luxurious 100% natural cosmetic brands on the market with all products Certified Vegan and Cruelty-Free. Discover in these pages how you can make the switch to clean beauty and continue to create the most versatile looks from everyday effortless beauty to the most glamorous smokey eye and vibrant highlights, all with products that won’t harm the planet, or your skin!

Sally’s Makeup and Hair by Jade Kisnorbo | Photography by Tintin Hedberg | Interview by Anita Quade

Create a silky and hydrated canvas with Certified Organic BB Cream. Lightly dust Mineral Mattifying Powder over desired areas to mattify. To create sunset eyes, apply Loose Mineral Eyeshadow in Peach Fetish into the inner corner of the eye, Copper Crush in the centre of the lid, and blend Baked Mineral Bronzer in Sunkissed onto the outer corner for a soft smokey look. Apply Certified Organic Eye Pencil in Coco along the top and lower lash line and smudge out slightly. Intensify the eyes with a coat of Long Lash Mascara to the top and lower lashes. Sculpt the face by applying Baked Mineral Illuminisor in Dewdrop onto the cheekbones and nose bridge, and Baked Mineral Bronzer in Sunbeam onto the hollows of the cheeks, forehead and chin. Give the cheeks a natural flush with Baked Mineral Blush Duo in Burnt Peach. Complete the look with Certified Organic Vegan Lipstick in Pink Poppy and Certified Organic Lip Glaze in Hazelnut on the lips.

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SALLY IS WEARING: • Certified Organic BB Cream in Honey • Mineral Mattifying Powder • Loose Mineral Eyeshadow in Peach Fetish • Loose Mineral Eyeshadow in Copper Crush • Baked Mineral Bronzer in Sunkissed • Certified Organic Eye Pencil in Coco • Long Lash Mascara • Baked Mineral Illuminisor in Dewdrop • Baked Mineral Bronzer in Sunbeam • Baked Mineral Blush Duo in Burnt Peach • Certified Organic Vegan Lipstick in Pink Poppy • Certified Organic Lip Glaze in Hazelnut

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Create a smooth and hydrated canvas with Certified Organic BB Cream. Lightly dust Mineral Mattifying Powder over desired areas to mattify. Mix brow powders in the Brow Define Palette to customise brow shade. Fill in brows with hair-like strokes and brush through brows with wax to shape and set. Apply Loose Mineral Eye Shadow in Whisper all over the lid and blend up to the crease. Brighten up the eyes by applying Certified Organic Eye Pencil in White Crystal on the lower water line. Top off the eye look with a coat of The Mascara for definition. Blend Certified Organic Cream Illuminisor in Rose out from the apples of the cheeks and finish with Certified Organic Vegan Lipstick in Pink Poppy on the lips.

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SALLY IS WEARING: • Certified Organic BB Cream in Honey • Mineral Mattifying Powder • Brow Define Palette • Loose Mineral Eye Shadow in Whisper • Certified Organic Eye Pencil in White Crystal • The Mascara • Certified Organic Cream Illuminisor in Rose • Certified Organic Vegan Lipstick in Pink Poppy

MAKEUP MASTERCLASS

Create a smooth and hydrated canvas with Certified Organic BB Cream. Lightly dust Mineral Mattifying Powder over desired areas to mattify. Conceal blemishes and under eye circles with Certified Organic Perfection Concealer by gently tapping with fingers.

Apply Loose Mineral Eyeshadow in Peach Fetish to the mobile lid. Add definition by blending Baked Mineral Bronzer in Sunkissed into the crease. Apply Certified Organic Liquid Eyeliner in Black along the upper lash line and draw a wing pointing towards the tail of the brow. To accentuate the eyes, apply a coat of Curvy Lash Mascara to the top and bottom lashes. Apply Certified Organic Cream Illuminisor in Rose using fingers to the cheekbones, then apply Baked Mineral Blush in Pink Tickle to the apples of the cheeks. Contour the hollows of the cheeks, sides of the forehead and chin with Baked Mineral Bronzer in Sunkissed. Complete the look with Certified Organic Vegan Lipstick in Pink Poppy and top off with a Lip Glaze in Hazelnut for plump lips.

SALLY IS WEARING: • Certified Organic BB Cream in Honey • Mineral Mattifying Powder • Certified Organic Perfection Concealer • Loose Mineral Eyeshadow in Peach Fetish • Baked Mineral Bronzer in Sunkissed • Certified Organic Liquid Eyeliner in Black • Curvy Lash Mascara • Certified Organic Cream Illuminisor in Rose • Baked Mineral Blush in Pink Tickle • Baked Mineral Bronzer in Sunkissed • Certified Organic Vegan Lipstick in Pink Poppy • Lip Glaze in Hazelnut PROFESSIONAL BEAUTY

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SALLY IS WEARING: • Certified Organic BB Cream in Honey • Mineral Mattifying Powder • Certified Organic Eye Pencil in Black Caviar • Pressed Mineral Eyeshadow Duo in Black Sand • Loose Mineral Bronzer in Sunkissed • Loose Mineral Eyeshadow in Pink Fetish • Bold Lash Mascara • Certified Organic Cream Illuminisor in Rose • Baked Mineral Blush in Burnt Peach • Baked Mineral Bronzer in Sunbeam • Certified Organic Lipstick in Pink Nude 92

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Create a hydrated and radiant canvas with the Certified Organic Liquid Foundation or BB Cream. Lightly dust Mineral Mattifying Powder over desired areas to mattify.

To create a glam eye look, first apply Certified Organic Eye Pencil in Black Caviar to the upper lash line and water line, and lower lash line. Apply Black Shade from Pressed Mineral Eyeshadow Duo in Black Sand to the mobile lid. Blend Loose Mineral Bronzer in Sunkissed into the crease to soften Black eyeshadow. Brighten up the eyes by applying Loose Mineral Eyeshadow in Pink Fetish to the inner corner.

For a dramatic effect, apply Bold Lash Mascara to the top and bottom lashes. Add dimension to the face by applying Certified Organic Cream Illuminisor in Rose or Spice to the cheek bones, Baked Mineral Blush in Burnt Peach to the apples of the cheeks and Baked Mineral Bronzer in Sunbeam to the hollows of the cheeks, forehead and chin. Complete the look with Certified Organic Lipstick in Pink Nude.

MAKEUP MASTERCLASS

from THE SHOOT...

Pressed eye shadow duo in Black Sand

Celia Trevisani Global Brand Manager, INIKA Organic

Tell us how your career began with INIKA? “After 16 years in the beauty industry, I began to look for new ways to bring meaning to my career. When the opportunity at INIKA Organic came up I felt like it was a sign! Working for a brand that has such a strong ethical commitment to produce the highest Certified Organic products possible was exactly what I was looking for! That was almost three years ago, and I have never been more motivated!”

Certified Organic Cream Illuminisor in Rose

Bold Lash Vegan Mascara

What attracts you to the brand?

“When I discovered INIKA Organic, the values of the brand immediately resonated with me. INIKA’s ingredients promise is one of the most restrictive in the market – one of the main reasons other natural products can fail in quality. INIKA never compromises high performance or the best ingredients to create its products, even if it means longer development time or more time on research. The integrity the brand has to keep developing quality natural products and the desire to find new ways and innovative natural ingredients is really unique. For me personally I am very passionate about clean living and detoxing our lives, whether it’s the food we eat, or products we use. I feel it’s especially important to detoxify our beauty routines considering how much our skin absorbs.”

Favourite part of the job?

“I love that as a brand we keep pushing the boundaries of natural formulations! INIKA Organic is a pioneer, launching the cleanest formulas possible within the highest standards of Organic Certifications.

We create products that perform just as well, if not better than others, but without using chemicals or fillers – only botanical or mineral ingredients.”

Long Lash Vegan Mascara

What are some of the challenges of being vegan, organic and a cruelty free brand?

“The certifications we comply with make formulation more challenging and product development times much longer than other brands. However, when we do launch new products it’s more exciting and also more rewarding!

When we embarked on the journey to formulate the first Certified Organic and Vegan lipstick, people in the industry didn’t believe such a product could be achieved. They believed there were too many constraints for it to be compliant and not enough available ingredients.

After three years in development, we proved the industry wrong and launched the world’s first Certified Organic and Vegan lipstick! It’s an amazing product with such a unique formula and is now a staple in our range.”

Where are your ingredients sourced from?

“We are a proudly Australian-owned and designed brand, but we source our ingredients from all over the world! This is to ensure we always have highest quality grade and the latest innovations in botanical science. We also need to ensure each ingredient complies with the strict standards of our certifiers.

In saying this we will never stop researching the latest innovations in natural ingredients that have the greatest benefits!”

Baked Mineral bronzer in Sunkissed

Certified Organic Liquid Foundation with Hyaluronic Acid

Brow Define Palette in Chestnut

Most popular cult product in the range?

“Our foundations, both Loose Mineral Powder and Liquid Foundation attract a cult-like following.

The Liquid Foundation, because it’s enriched with Pomegranate Seed Oil, Kakadu Plum and Prickly Pear – perfect for people with sensitive skin. The Loose Mineral powder is also a fan favourite as it’s a pure mineral formula, doesn’t clog pores and offers the benefit of an SPF 25 – the perfect triple threat foundation!

The Long Lash Vegan Mascara has quickly become a best seller and revolutionised the natural makeup space! Even professional makeup artists are blown away when trying it! It’s ultra-lengthening, creates a panoramic lashes and gives great volume – the perfect all-rounder!”

Any plans to extend the brand?

“We have exciting re-formulations, shade updates, product launches and collaborations in the works for the next year. Watch this space!”

Does the brand follow seasonal trends – what can we expect to see coming up?

“We work closely with the world of fashion and after some very successful runway shows in 2018 we’ll be back again this year creating looks at New York Fashion Week!

We will also be launching a limited edition seasonal colour range later this year, filled with versatile shades to create a natural everyday glow or the most glamorous evening looks.”

For enquiries on becoming an INIKA Organic stockist and your Inika trial kit please call 1300 765 332.

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ROUNDTABLE

Heather Harrison

Kaye Scott

Mathew Green

Advanced Skin Technology

The Clinic

Candela Medical

Lee Tan

Michelle Doherty

Leeanne Leslie

Groom Laser & Skin Clinic

Alpha-H

Alpha-H Skin Clinic

CEO INSIGHTS Watch all of the dynamic Industry Roundtable videos online at www.professionalbeauty.com.au/roundtable PROFESSIONAL BEAUTY

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ROUNDTABLE Roundtable guests gather at Bel & Brio.

DRIVING TRANSFORMATION QUESTION: In today’s business environment, companies cannot settle for incremental improvement. They must periodically undergo performance transformations to get and stay on top. In driving this transformation, what is the role of the CEO, and how does that differ from the management team?

LEARNING: IT’S IMPORTANT TO HAVE A CLEAR, STRONG VISION FOR YOUR TEAM AND TO MENTOR STAFF COMING UP THROUGH THE RANKS. Michelle Doherty: “Almost weekly you see a change and as a global brand, it’s sometimes hard to keep up with the changes in

Host Glenn Silburn from Professional Beauty.

the various countries and markets. But leading from the top as I do, we have to be very innovative, and we have to be evolving all the time and be able to move with those changes very quickly. We’re able to turn quickly and meet our consumers’ needs and the changes that we see in their skin. As CEO you’ve also got to be mindful of every individual. We’ve got staff all around the world and they’ve all got different needs. It’s important to us that we provide that happy workplace.”

The gorgeous Private Dining Room at Bel & Brio.

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Heather Harrison: “The challenge is having strong leadership so that you lead with conviction, you bring people on the journey, and you really inspire people to be the best that they can be. That’s my role. I want to

be inspirational, innovative, and keep the team collaborating together.

A CEO has to be looking to the future while the team are running the day to day, and looking for where the vision’s going to be.”

Mathew Green: “The role of the CEO is multifaceted. You have to have a broad understanding of the market dynamics. You have to have an understanding of the competitor landscape and also the financial expectations. A CEO must create a vision, a vision for the company and a mission and also establish its culture and its values. And this should create an environment where the best people want to go and be a part of it and also to get the best work out of them while they’re there.

IT DOESN’T MAKE SENSE TO HIRE SMART PEOPLE AND THEN TELL THEM WHAT TO DO. WE HIRE SMART PEOPLE, SO THEY CAN TELL US WHAT TO DO.

Bel & Brio in Barangaroo.

Every detail is considered at Bel & Brio.

I’ve got a quote here, which is oft attributed to Steve Jobs, which is, ‘It doesn’t make sense to hire smart people and then tell them what to do.

We hire smart people, so they can tell us what to do.’ I love that one.”

Heather Harrison and Kaye Scott.

Kaye Scott: “Some of my young management team are 25. It’s important to consider the different age groups in your management team. It can be challenging sometimes to take direction, or listen to their ideas. But they’re the future, those 25-year-olds, and what they’re doing is what our consumers are doing.”

Leeanne Leslie: “It’s important to have leadership skills but also stay engaged with your staff. That’s really important in that transition of different styles and the different generation that we’re dealing with and seeing coming up through those management positions. It is really important to be engaged at all times and mentor staff.”

Leeanne Leslie.

Lee Tan: “Because I lead a smallish team and not at a CEO level, you’ve got to be consistent with what you do and you’ve got to have a really clear vision. You need the discipline, commitment and consistency. At times we can be dragged into all sorts of dramas, but at the end of the day, you’ve got to know why you’re there. It’s to steer that ship.”

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ROUNDTABLE

SUCCESS FORMULA QUESTION: Share some successful tips for working on the business and not in the business, especially when it comes to time management, coping with work-related stress, and optimising productivity.

LEARNING: AVOID MICROMANAGING STAFF. ENGAGE FRESH PERSPECTIVES FROM MENTORS AND NETWORKS. Lee Tan: “Sometimes, we enjoy working in the business so much because we love our business, but sometimes you have to physically remove yourself from the environment. I find that once you’re on the shop floor, it’s easy to get distracted. You’ve got to be very clear about what you want to achieve and delegate. Don’t micromanage the staff, because you want them to grow as well, because when they grow, it makes your job easier.”

Heather Harrison: “It’s necessary not just to work away from the business to work on the business but also to get inspiration from the wider world. I joined the CEO Network because I needed to have inspiration from people who weren’t in our industry and who could guide me and sometimes see things in a more enlightened way than I could. I needed somebody who can look at my challenge and say, ‘Have you thought of it this way?” Then take those learnings back into the business and share them. Looking outside of our bubble is very important. Every industry has unique problems, but they also have shared problems.”

Kaye Scott: “You become a mentor, but it’s good to have a mentor yourself. I also look at people from completely different industries to tap into how they do their business and what challenges they face. I also change mentors and learn from different people.”

Michelle Doherty: “Over the years, we have got ISO accreditation (International Organisation for Standardisation) and put in place good manufacturing practises. When you’ve got that structure in place, it becomes a lot clearer to see what the day looks like. I love to be able to step back from the day-to-day stress and have a look at the bigger picture. I can only do that now because we’ve built an amazing team around us. I would rather pay more money and get the right

Heather Harrison and Kaye Scott listen to Leeane Leslie.

Bel & Brio is the perfect venue to host an event.

person and wait for that right person than employ somebody that you can’t delegate to.”

Mathew Green: “Leaders need to create leaders. You need to let your management team do their job. Don’t try and do it for them.

People need a collaborative, nurturing, and guiding environment, not a micromanagement environment, and it really comes down to trust. You need to hire people that you can trust, and I think if you create that kind of culture, then the CEO can concentrate on the big-picture business strategy, ‘Where are we? Who are we? What’s our vision? What’s our culture? Where do we sit in the marketplace?’ To be able to put your mind into that particular head space, you need to be slightly removed from the day-today minutiae.”

Leeanne Leslie: “Inspire confidence in your team so that they do feel they are trusted, that they can work independently. Another aspect of stepping away from working in the business and on the business is stepping back and imagining you’re not part of that business and walking into that business. Walk back in and, as a customer, ask yourself ‘What am I seeing? What’s the feeling that I’m getting? What’s the feeling I’m getting from the staff? What is the look of the business? What is the feel?’”

From left Glenn Silburn, Michelle Doherty, Matthew Green and Lee Tan.

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Lee Tan: “You have to take time out for yourself. I find the meditation app Headspace really helps me. You just take a few minutes out of your busy day and reset everything, and for me, that’s very important, even at night, to be able to download all those troubles before you fall asleep and set your intention for the next day.”

ROUNDTABLE

Heather Harrison: “It’s important to have a group of people that you can network with, share your intimate fears and thoughts with, because one person I find isn’t always the right person for every situation. I’ve got a group of trusted people that I will go to depending on the need. If I’ve got a people problem it might be somebody different to if I’ve got a business challenge, or it might be that I’m just really having a bad day, and I need somebody to download with.”

Mathew Green: “It’s important to have someone to turn to who understands the industry in your company, but is outside of it.

To nurture special talent within your business you need to give people an opportunity to grow. Not everybody necessarily is really ambitious and wants this great career but that doesn’t mean that there isn’t still room for growth in that position. You can still invest in their personal development and training.”

Lee Tan: “You’ve got to like the person, because you get results from them and for me that person has to be on the same level as me. They’ve got to share my vision, they’ve got to like doing what they do and what I do. I try to get to know them at a personal level and train and develop them as we go. And you’ve got to praise them and tell them how well they’re doing.”

Mathew Green.

SOUND ADVICE QUESTION: They say it is lonely at the top. Identify one individual in your beauty industry career who you can turn to during challenging times. Also, what approach do you adopt in nurturing special talent within your business ranks?

LEARNING: BUILDING A WELL-ESTABLISHED NETWORK IS A CRUCIAL PART OF BUSINESS LIFE. Leeanne Leslie: “I’ve been fortunate enough for the last 11 years to have a great boss (Michelle Doherty) who is an inspiring leader, but also had similar circumstances as myself as being a working mum. It’s important for me to draw on advice from someone in a similar situation. When we talk about nurturing talent within your organisation, for me, with the younger members of our team that are stepping up through the ranks with similar challenges, I try and help by imparting my knowledge.”

Kirsty Sinclair.

MIchelle Doherty.

Glenn Silburn, Nicci Herrera.

Michelle Doherty: “I like to guide my team and we also very much like to acknowledge our team. When we believe that someone has gone that extra mile, they’re rewarded. We have person of the month that gets a variety of wonderful gifts and time off and different bonuses, because in order to stand out in a very big organisation, you really do need to step up. When it comes to being on the top, it is hard at the top sometimes because it’s like the blind leading the blind. I’m fiercely private, so it’s hard for me to even ask for help or direct sometimes because I don’t like to be vulnerable and show weakness.”

Kaye Scott: “I’m lucky because I’ve just celebrated 20 years with my business partner. So there’s two of us at the top, we’re in it together. I keep my personal life very separate to business.

I’m lucky with my clinical staff because our nurses and doctors come from a very professional background. I tend to not get people from the beauty industry to be the group that I will find a good management team from. I like to hire people from completely different backgrounds who can bring something new to the business.”

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free Take your practice to the next level with our complementary device package

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Purchase a GentleMax Pro and a Zimmer Cryo-6 and receive a FREE eTwo valued at $59,990 This offer is in AUD only.

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Photos: Dr Hutton

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Before

Photos: Davin Lim, M.D.

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*Approximate cost based on a 60 month contract term and subject to finance approval. Š2019 Candela Corporation. This material contains registered trademarks, trade-names and brand names of Candela Corporation and its affiliates, including Syneron, Candela, and GentleMax Pro. All other trademarks are the property of their respective owners. All rights reserved.

After 3 treatments

ROUNDTABLE Heather Harrison.

THE ADVICE I GIVE YOUNG MUMS IS THAT CHILDCARE IS AN INVESTMENT IN THE FUTURE. Leeanne Leslie: “I’m a mum of three really close together and when I was raising my family, there wasn’t paid maternity or paternal leave. Somehow, we muddled through. Things are better these days. But for mothers, there’s always the guilt. If you don’t earn money and you stay at home, you’re guilty. If you go to work and you leave your children in childcare, you’re guilty. We kind of want it all and we have evolved, we’re trying to allow women to have it all. Had I stepped away for the five to ten years of raising my children, I would not be where I am today and I don’t know what I’d be doing, but it probably wouldn’t be something that I love, the way that I love this industry.”

Glenn Silburn.

LEVEL PLAYING FIELD QUESTION: As history has repeatedly shown, leaving the executive suite to have children can be a career killer, even in the female dominated beauty industry. How do we ensure women remain in line for promotions and career advancements?

LEARNING: FLEXIBILITY IS KEY AND ENSURE BOTH EMPLOYER AND EMPLOYEE HAVE REALISTIC EXPECTATIONS.

Lee Tan.

Heather Harrison: “I often say to the team is, when somebody is on maternity leave, they’re not on permanent leave. They’re just off having a baby. So keep engaged, don’t forget to make that call. Don’t be so removed that you’re distant because then you will find it hard to come back in. But also take time for yourself and the baby because that time is precious. The advice I give young mums is that childcare is an investment in the future. If you do the maths, it’s not pretty. But if you think of it as an investment for the rest of your life, the rest of your baby’s life, then it’s a small investment, five year investment to get you and keep you current in the industry.”

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Mathew Green: “One of the most important things is flexibility when people are back because they now have young children and so their life is very, very different. We make a point of having all the management team having home offices so they can be at the office, or be at home. You need to evolve. There are other considerations: the partner, their employer also needs to be flexible, even if they’re not the primary caregiver because it’s a partnership and both have responsibilities. Companies need to be valuing these people that they’ve invested in and the IP that they have as a staff member. But you need to be able to think about the complexities of their life and be mindful of that.”

Inspired by the great food halls in Europe, Bel & Brio was established to bring delicious, authentic Italian food to Sydneysiders in the bustling Barangaroo precinct.

Bel & Brio also offers catering.

Executive Chef Davide Incardona’s menu is a nod to his traditional Italian upbringing, using flavours and cooking techniques from the cuisine of his hometown in Brescia with a contemporary twist inspired by seasonal and ethically-sourced produce.

The menu is complemented by Cellars housed within Bel & Brio, a speciality wine cellar curated by wine expert Jon Osbeiston.

Cellars boasts an extensive list of 3,500 wines traversed from Italy, France and Australia, celebrating iconic and up-and-coming wineries in the industry.

Bel & Brio offers picturesque indoor and outdoor seating.

Michelle Doherty: “As an employer of so many people and so many women – I can have up to eight women away on maternity leave at any one time - and keeping those jobs open for two years creates a real problem. The employer gets forgotten about. How do we keep the salon manager’s job open for two years, allow her to come back into it as a salon manager, two years later? It’s very difficult. We love our staff and we’re happy, we enable them to have maternity leave for up to two years and we’re always flexible and we take pride in that. But it is difficult to manage because they want to come back in that same role but we’ve had to fill that role.”

Kaye Scott: “I’m happy to offer maternity leave; I’m a working mum myself. But there needs to be some honesty. I know when my kids were small; I couldn’t have given to that management role what I could have given when I was single. I’ve learnt to say to my staff it’s okay not to come back, or not to come back in that role. Some staff members feel so much pressure not to let go, but it’s very difficult to try and a business with temporary staff in, especially in management roles.”

Lee Tan: “I have two businesses so went back to work when my baby was five weeks old. Naturally, I’m a passionate business person. But I’ve learnt to be more mindful when I spend time with the children. It is a tight juggle, when you have to run a business and the business relies on you. If you want to stay in your career, start a business and have that flexibility. But it comes with challenges. It needs a lot of commitment.”

Bel & Brio is the quintessential dining destination for breakfast, lunch and dinner to suit every occasion - whether you choose to share an intimate meal with loved ones at Corso Brio (a restaurant housed within Bel & Brio), host your next celebration in the Private Dining Room, have a meeting over lunch or simply have a relaxing drink after a day’s work in the office.

Open 7 days a week, Bel & Brio offers its customers the opportunity to unwind and enjoy an authentic Italian culinary experience.

T3.01, 300 Barangaroo Avenue, Barangaroo Sydney NSW 2000 02 9299 9107 concierge@belandbrio.com.au belandbrio.com.au

ROUNDTABLE Our thought leaders share some CEO insights.

FUTURE GAZING

Kirsty Sinclair from AST.

QUESTION: What measures should a beauty business instigate now in order to be best prepared for the challenges beyond 2020?

LEARNING: THINK OF THE LONG TERM GOALS AND FOCUS ON THEM, BUT BE ADAPTABLE TO CHANGE. Kaye Scott: “That’s the million dollar question. We have two separate businesses, one is online and one is in-house and they are completely different brands. We’ll be employing a digital marketing

manager, because we are really focusing on our online business.

We’re also looking at podcasting and creating more of our own video content to share on social media. Our focus is really aligning ourselves with the right people.”

From left Glenn Silburn, Michelle Doherty, Matthew Green and Lee Tan.

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Heather Harrison: “As a brand we need to know who we are, we need to know who our customers are and how we want to engage with them. But we also need to be aware of the future proofing of our environment and making sure that we’re looking at how we can best protect it. We are keeping our mind on what we’re doing to the environment, what we’re doing to people and how we can get the best results through all of that.”

Leeanne Leslie: “It’s important to be au fait with all aspects of this industry. Future gazing is to accept that the beauty industry platform is changing, it’s an ever-changing landscape. You have to be aware of all the different aspects of it and make sure that your business keeps its identity but is open to change.”

Kirsty Sinclair from AST.

xxxxx Michelle Doherty.

Michelle Doherty: “It’s really important for us as a manufacturer to ensure that our customers come on the journey with sustainability and diversity within our organisation. As a manufacturer we have to be responsible and accountable that whatever we sell to our clinics around the globe is right for their customers, has all the safety assessments, and ensure that each ingredient is going to have a function on xxxxx

Heather Harrison.

IT’S REALLY IMPORTANT FOR US AS A MANUFACTURER TO ENSURE THAT OUR CUSTOMERS COME ON THE JOURNEY WITH SUSTAINABILITY AND DIVERSITY WITHIN OUR ORGANISATION. Professional Beauty’s Michelle Ruzzene.

that person’s face. We make multifunctional products so one cleanser that does three or four different functions can lessen the need for a lot of tubes. We’ve also just implemented recyclable packaging. It’s very costly, but it’s going to help the environment and future generations so we’re happy making that investment.”

Mathew Green: “I have three points.

Number one, diversify. In any business you have a look at your revenue streams and you make sure that there’s as many of them as possible, because if you’re a clinic or a salon and you’re heavily reliant on one type of treatment and there’s a significant downward price pressure in the market, or perhaps it goes out of favour with the consumer, what have you got to leverage to make sure that doesn’t affect your bottom line onerously?

Number two is change. Australians are known as early adopters of technology across most industries and ours is no exception.

Words like ‘latest’,’ first’ and ‘new’ resonate with consumers. Being innovative and be a leader. Number three is quality. Embrace quality in everything that you do, buy quality equipment and invest in high quality staff.”

Lee Tan: “Technology is the way to go for us, purchasing equipment like laser devices. But at the same time you have to maintain quality. You also have to be able to communicate with your customer and educate them.”

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ROUNDTABLE Mathew Green.

Lee Tan.

STRONGER TOGETHER QUESTION: In addition to the supplier and salon partnership, what other joint efforts can support a beauty business in their journey, whether it’s commercial or not for profit? Highlight the value of forming business partnerships.

LEARNING: PARTNERSHIPS ARE ABSOLUTELY CRITICAL FOR BUSINESS SUCCESS AND CUSTOMERS ALWAYS COME FIRST. Mathew Green: “Partnerships are absolutely critical for business success, and it can be in many forms. It could be professional relationships and organisations, with other salon owners to give added perspective, or professional bodies and associations. It’s also critical that people partner with supportive companies. So when you’re looking at your salon supplies, your pharmaceutical injectables, your cosmeceuticals, your energy devices, it’s not unreasonable to have high expectations of those firms, particularly with ongoing support and training.”

Leeanne Leslie: “Our partnership with our customer is paramount. Get to know your customer. Who is your customer?

Who’s coming into your clinic or who’s buying your product? If we don’t have that relationship and nurture that relationship, we have no business. As a business you really need to understand who your customer is and their expectations.”

Heather Harrison: “We’re finding that our customers, as well as our staff, are looking for our involvement in the community.

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Leeanne Leslie.

PARTNERSHIPS ARE ABSOLUTELY CRITICAL FOR BUSINESS SUCCESS, AND IT CAN BE IN MANY FORMS. I’m passionate about developing women to be the best that they can be because women often lack confidence and judge themselves harder than anybody else judges them. I want to look for outside communities who work with that. We work with the Les Twentyman Fund, who work with youth who are having tough times. We’ve worked with the East Timor Hearts Fund, and our team, as well our customers, want to know that we care about more than making money.”

Kaye Scott: “I agree with partnerships from a commercial point of view. We’ve been with AST for 20 years and it’s probably the only company we’ve stayed with. That’s a big thing for AST because there are lots of companies out there. It’s the level of professionalism and that basic customer service, which lacks in a lot of companies these days. There are so many charities you can support. You have to find one that does relate to your business, and also to your customer, and to you.”

Lee Tan: “From an operational point of view, say you have a Mother’s Day promotion, it’s good to reach out to the florist down the road, and the restaurant up the road. By coming up with a much larger promotion, all businesses benefit. Nowadays it’s so lucky that we can promote something on social media quite easily. So I Don’t forget about other sort of categories of businesses, because they will complement what you do.”

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WAXING

THE GOOD OILS Plant oils are recognised for their glowing health benefits. Rosie Hopgood gives us the lowdown on the most wanted oils.

PLANT OIL IS oil that is extracted from various types of fruits, seeds, grains, and nuts. These oils are a wonderful way to keep your face and body looking healthy and hydrated because they give your skin exactly what it wants: healthy oils. Plant oils absorb easily into the skin, protecting the skin’s lipid barrier and preventing moisture from evaporating from the skin. The top layer of your skin, called the stratum corneum, is composed of dead skin cells held together by lipids or oils. Keeping this layer constantly supplied with healthy oils will protect your skin from the elements and will help your skin to have a beautiful, healthy and moisturised glow.

There are a wide range of plant oils that are being formulated into body lotions to ensure that the skin is kept hydrated, balanced and protected after and between waxing treatments.

Hemp Oil Hemp seed oil is very high is gamma-linolenic acid (GLA), a great polyunsaturated fat; hemp seed oil contains a high percentage of omega 3 and omega 6 fatty acids. GLA acts as a powerful anti-inflammatory while simultaneously aiding skin growth and new cell generation. This oil can help to calm inflammation and irritation on the skin, including acne and some conditions like psoriasis, while keeping the skin nourished and moisturised.

Jojoba Oil Even though it looks and feels just like an oil, it is a liquid wax ester made from expeller-pressed jojoba seeds. Jojoba oil is believed to be the closest to our skin’s natural oils, making it suitable for all skin types, including those who are acneprone. This gentle, non-allergenic oil is loaded with essential fatty acids that enrich and repair, antioxidants (including vitamins A and E) that

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resist aging, and plant molecules that reduce inflammation. It absorbs quickly and easily into your skin, leaving it feeling soft, smooth and hydrated. Jojoba oil limits water loss from the skin and may assist in reducing the signs of aging, it gives the skin a firm look.

Argan Oil Extracted from the kernels found in the fruit of Moroccan Argan trees, Argan oil has high levels of Vitamin E, omega-3 fatty acids and antioxidants, which means it is nourishing and hydrating for the skin. Argan Oil penetrates deep into the layers of the skin due to the high levels of Vitamin E /tocopherols (antioxidants) and saponins (skin-softening agents) and does not leave an oily residue.

Olive Oil Olive oil is a good all-around moisturiser and is recommended for dehydrated skin. Like jojoba oil, olive oil is similar to the oils naturally produced by our skin and is therefore easily absorbed. It is rich in antioxidants and vitamins including A, D, E and K. Vitamin A stimulates the cells responsible for developing tissue that keeps skin firm and healthy — in the deep layers of your skin. Vitamins D and E are also thought to help with fine lines and wrinkles – mostly through its ability to act as an antioxidant. Vitamin K may help speed up skin healing process.

Canola Oil Canola oil, like many vegetable oils, is rich in vitamin E, which is an essential vitamin for the body for various reasons. Vitamin E is very effective as an antioxidant and can protect the skin from the damaging effects of free radicals.

This oil can help keep your skin supple and smooth, increases the healing rate of injuries and reduce the appearance of blemishes, wrinkles, and acne marks.

Plant oils have amazing benefits to create glowing skin or anti-ageing, wound healing and antibacterial effects making them the ideal ingredient to add into body lotions. n

Rosie Hopgood has been the Marketing and Sales Manager at Jax Wax Australia since January 2015. She responsible for all aspects of marketing and sales including social media. For details contact: www.jaxwaxaustralia.com

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CAREER

HOW I GOT HERE:

DR IRENE PRANTALOS Founder, Salubre

Tell us what inspired you to establish Salubre?

“It’s been a long journey for me and to be honest my intention was somehow find a way to manage the psoriasis that had become a beast in itself. Once I completed my studies and opened up private practice, patient’s struggles seem to have many similarities to my own. The uncertainty, pain, fear, and hundreds of different treatments to find a solution for an incessant skin condition is actually shared by many people.

For me, over a period of time and significant dedication to finding anything that had a positive impact to my skin led me to manage a very severe skin condition. I wanted to take this knowledge I had acquired and provide hope for people that seemed destitute as I once was. So my inspiration initially was to help myself but inadvertently saw the need to help so many other people to understand the complexities that exist with restoring optimal health and the importance with recognising skin issues as being a direct result of poor inner health.”

ONE OF MY PASSIONS IS HELPING PEOPLE REALISE THEY HAVE THE POWER WITHIN THEMSELVES TO BE HEALTHY. Have you always had an interest in skincare?

“My interest stems from my own personal struggles with psoriasis which in just over a period of five years became erythrodermic (completely covering my entire body). When it comes to skin conditions, it simply isn’t finding a treatment to manage the skin condition but it requires a multifaceted approach to positively impact the health of the skin. Skin diseases are obvious to everyone; with that people will judge you immediately and at times be afraid to be near you in fear of catching what you have.”

What effect has this had on you?

“I personally have experienced many situations that really challenged my self-esteem and my ability to stand in my own power. For this, I am extremely passionate about helping people attain healthier skin, and I am extremely passionate about teaching health practitioners, skin therapists, and the like to effectively health their patients/clients with understanding what the body needs to have healthy skin.”

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You suffered from psoriasis as a teenager – how important was this as a turning point in your life?

“At the time, I really struggled to accept my circumstances. I felt victimised for something I didn’t do and felt a sense of injustice.

Why me? What have I done to deserve this? Why can’t I be just like any other normal teenager? Especially being told I had an auto-immune disease, which highlights the ‘faulty’ body I had.”

How did you change your mindset?

“It wasn’t until I entered my 20s and I was studying Chinese Medicine that I realised I needed to look at this from a different perspective. Why is my body acting in this way?

What if my body isn’t faulty and it’s simply trying to tell me something? Immediately my mindset shifted from victim to empowered. In that instance my life started to change and that was the turning point that impacted even those around me especially my mum. Now as a mother, I understand my mum’s experience was traumatic especially seeing her daughter bed ridden with this disease would have created a lot of stress. So I needed to shift my mum’s mindset too and often explain to her that everything happens for a reason. I will learn from this, although at that time I had no idea what I needed to learn I just knew I need to learn something.”

In 1994 you heard about Chinese medicine to help heal the skin condition – how did you find this helped?

“This followed a brief hospital visit which unfortunately was unsuccessful. My doctors tried everything they could to help but my body was not having a bar of it. In fact, the more immunosuppressants I was given the more my body fought back.

So I was told I needed to go elsewhere. Some period of time passed and I desperately tried Chinese Medicine. Honestly, I didn’t want to. I wasn’t a fan of the smelly herbs that looked like they were collected from someone’s garden but I actually had nowhere else to turn, so I did it. I was very diligent, took my herbs twice per day, adhered to a strict diet that omitted any inflammatory food and within two months my skin was normal.

Now it wasn’t cured but it opened my eyes to the possibility that I was onto something.”

This discovery prompted you to study medicine in 1995 – tell us about that?

“It was tough; because as I mentioned, the herbs didn’t cure my condition but somehow made it better. I should mention I’m a stress-head and studying created a lot of stress. So I was

challenged many times especially after my exams where I seemed to break out with lesions all over my body, each and every time. The only way I could get through it was to take one semester at a time and focus on the hope I would find answers to how I could manage this disease.”

You opened your own practice after completing your medical internship in 2002 – what were some of the major learnings you discovered by running your clinic?

“The biggest realisation was that others are struggling too.

I thought I was the only person on the planet and I was all alone. The reality is, even to this day, I see many patients with very severe skin conditions which seem to follow a very similar path to me.”

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Your true passion was delivering effective treatments to help people with skin problems – tell us about this?

“One of my passions is helping people realise they have the power within themselves to be healthy. The choices we make - our nutrition, our lifestyle choices, the friendships we have, the relationships we have, how we allow others to treat us, what internal dialogue we have when no one is around.

All these factors are so important to being healthy and we have 100% control over this. Often we look for something to make us healthy; a pill or treatment or a person that can help in some way where others haven’t. My passion is helping people and this includes practitioners and therapists to empower those afflicted with skin diseases that yes treatment is important but you are with yourself 24/7. So what you do in that time dramatically impacts your health and your life as well.”

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In 2010 you set up Salubre and developed three ranges for skincare – how time consuming was launching the ranges?

“Initially, I didn’t set out to do this. I wanted to make a skincare range that would help my sensitive skin. No matter where I went my skin reacted to whatever was put on it.

So I did a few courses and realised I could use my Chinese herbs that helped me internally, topically too. So I teamed up with a cosmetic chemist and we discussed this in depth.

Once I used the skincare on myself and gave it to my patients, that is when I realised it could help many people that are in a similar boat as me; having highly reactive skin but still needed skincare that did what I wanted it to do.

This process was very extensive and challenging as I was practicing at the same time but this also gave me patients I could use in my research as to how these products reacted on different skin types.”

you hadn’t established Salubre what would we find you doing?

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“I have a passion to do my PhD in psoriasis. I can’t help the need to want to find more answers to this disease. I will do it but not now. I hope to open that door when my son goes to school and I have more time on my hands.” n

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TECHXPERT

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AGEING

New technologies are driving change for further advancements within the aesthetic and well-being industry. Margaret Koumbarakos reveals how to keep ahead of the tech game.

WE ALL WANT to look and feel our best at any age without compromising long term skin health and well-being. Microneedling, radio frequency and LED therapy have proven to be the foundation of regenerative ageing. These established technologies introduced the virtues of harvesting the bodyâ&#x20AC;&#x2122;s own healing properties in the quest to stay youthful and relevant in a society consumed by social media images of perfection and ageless beauty.

MICRONEEDLING TECHIQUES Technological advancements have seen disparate and sophisticated technologies combined to create fractional radiofrequency microneedling (FRFM).

Put simply, FRFM is a minimally invasive technology at the forefront of Collagen Induction Therapy (CIT). Collagen is responsible for tensile strength and elasticity of the skin. Production and density both decrease as a function of age, and results in sagging, jowling and wrinkling. FRFM is treating conditions such as laxity, wrinkles, ageing and scarring with minimal risk, downtime and commitment.

Microneedling procedures can be traced as far back as 1905 to the work of dermatologist, Ernst Kromayer. In 1995, the treatment was refined by Dr Desmond Fernandes to treat wrinkles and scars. Microneedling is now well established in the surgical and aesthetics industry and is recognised as being particularly beneficial in the regenerative processes of the face and body, so much so that we have seen the proliferation of home devices gain popularity because of the perceived benefits of treatment from ageing to acne.

THE ADVANTAGE OF VIVACE Vivace deploys precision engineering to overcome the limitations of traditional and some rudimentary microneedling tools which can cause microscopic tearing, trauma and dragging of the skin manifesting as bleeding during treatment, short-term redness, irritation, swelling, discomfort and scabbing post treatment. Whereas Vivace utilises a robotic step motor triggering microscopic sterile, gold plated needles. The precise radio

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frequency is delivered simultaneously via insulated needles with virtually zero end-point bleeding, penetrating the skin with 36 sterile gold tipped surgical probes at a depth of up to 3.5milimetres, with minimal trauma or drag to the skin. Vivace uniquely allows for energy to be delivered to the dermis via the Patented Circuit Board (PCB) in a chevron, zig zag pattern, across the motherboard with 18 negative and 18 positive probes distributing precise controlled thermal energy evenly to the skin. It has proven to be highly versatile tailoring a positive clinical solution for clients.

RADIO FREQUENCY BENEFITS FDA approved Radiofrequency therapy, applied to the skin, is widely accepted within the aesthetic industry as the approach for tauter, tighter skin. The governing principal of this technology is the controlled delivery of thermal energy to heat the cellular matrix. This causes collagen fibres within the skin to shrink, tighten and undergo a wound healing response integral to the natural regenerative process of the body. It creates a desired inflammatory thermal effect on the skin responsible for the cosmetic gains and improvements in the appearance of fine lines and wrinkles, skin tightening and contouring of the face and body regardless of skin colour or heritage.

During the RF microneedling procedure Vivace delivers both red and blue LED therapy. This phototherapy is an incredibly safe and non-invasive treatment for all skin types without any pain, downtime or recovery time post treatment.

Vivace offers advantages over other modalities to treat acne and acne scarring. A limitation in treating acne scarring with fractional lasers has been the risk of hyperpigmentation, particularly in darker Fitzpatrick skin types.

This makes fractionated RF an attractive alternative modality for treating skin laxity and acne scarring regardless of skin colour.

THE ANTI AGEING HERO TREATMENT The combination of microneedling, LED and radiofrequency have established the Vivace RF as a standout treatment when compared to each alternative treatment independently. It has proven to be highly versatile tailoring a positive clinical solution for skin rejuvenation, CIT and repair for various parts of the face and body. Vivace RF Microneedling is the friendliest of its genre and has no downtime with minimal discomfort. It is regenerative and allows us to engage the natural healing and regenerative properties of the body. n Margaret is the founder of BeautyMedix. A luxury medispa based in Brighton, Victoria offering only the latest, safest and proven technologies. www.beautymedix.com.au

Call today for an obligation free consultation on how Pelactiv can increase sales and services in your business.

A TIMELY

Appointment Leading aesthetic industry entrepreneur Deb Farnworth-Wood, founder of the Australian Skin franchise reveals how she built a $70 million business and talks about her latest achievement - her appointment to the board of Timely appointment software.

SHE WILL BE the first to tell you the journey hasn’t been easy. Here she shares her most valuable business lessons.

The glamorous image of female entrepreneurship isn’t always what it’s cracked up to be. Women in the workplace are often held to different standards than men, but Deb reveals she likes questioning the status quo and is up for a challenge.

“I’m from a place called Lancashire, and the women from there are tough - you don’t want to mess with us!”

Her career has seen her achieve a stellar list of ‘firsts’. Deb was the first non-doctor to become a partner in a multi-disciplinary UK medical practice, then a group she formed became the first non-pharmacists to own a UK pharmacy. Next, she opened the UK’s first drive-through pharmacy.

“I particularly like to do things people say can’t be done,” she says. “With the pharmacy, everyone said, ‘you can’t do that, it’s not normal to hand drugs through a window, but doing something different is what excites me.”

Twelve years ago, Deb and her family emigrated to Australia’s Gold Coast.

She was planning to retire, after a productive career in medical management.

Once in Australia, she quickly discovered that retirement was not for her: “Completely coincidentally and by accident, I found out that there was a clinic for sale on the Gold Coast. I went to check it out, not necessarily to buy, but

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With more than 36,000 people using Timely software globally, across 80 different countries, Farnworth-Wood is excited to be a part of Timely’s rapid growth.

“I love the challenge of business,” Deb says.

“I love to see other people succeed. I enjoy being able to share my knowledge and experience, to help influence the way companies grow and develop.”

As a “very systems-oriented” entrepreneur, Deb understands how the right technology can make or break a business.

“Software has always featured in my career.

Even in my jobs way back, I was involved in the specification of EFTPOS systems when EFTPOS systems first came out.

“The more complex the procedures and treatments are that you carry out, the higher the risk. When you’re looking at things like cosmetic injectables, you’re now stepping into what is medical treatment. Things like medical ethics come into play, medical confidentiality, auditability. I’m interested in how you drive a small business safely, and how you make sure that you have got the right tools.”n For more details visit: www.gettimely .com

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to just compare what aesthetics services were available in Australia compared to the UK. But I walked in, and within 20 minutes of being in the building, I just knew I was going to buy it.”

Deb knew that aesthetic services were gaining popularity - she’d included a small one in the one- stop medical centre she set up in the UK, so she had some knowledge of what was involved. Initially, she thought the Gold Coast business would be a bit of a hobby: “It seemed well set-up…

I thought, ‘the manager can run it and we can semi-retire”. Within six weeks she was at the helm.

Within five years, Deb had transformed the business into Australian Skin Clinics, a 60-clinic franchise turning over $70million. The clinics broke new ground by offering medi-aesthetic services in shopping malls.

“When I decided to launch my franchise, everyone said ‘no one will want to get Botox in a shopping centre’. I said ‘yes they will’.”

It took her 18 months to convince the first shopping centre to give her a go, but she persisted: “I knew that more people were having treatments in Australia, they were more readily accepted. I knew that come 15, 20 years, everyone would see that as the norm. And that’s exactly what happened.”

Deb’ has been recognised by her peers in the wider business world as well as the aesthetics industry. She was nominated for EY Entrepreneur of the Year in 2016, and won the Gold Coast Woman in Business award in 2017.

Her latest achievement is to be appointed to the board of Timely, a software system that streamlines booking, client management, inventory, staff, reporting and business admin.

Deb brings her aesthetics industry insights and business nous to Timely’s governance group, which also includes megastar Australian hairdresser and salon owner Tabatha Coffey.

PROFILE

The Pathway to PROFIT Want to know what makes or breaks a business? CEO of BLC Cosmetics Nikki Somerset shares her insight and experiences.

THREE YEARS AGO Nikki asked herself – ‘How hard can it be?’ when she took up the helm at BLC Cosmetics. Tasked with transforming the business by modernising and driving a high-performance culture. She reveals what’s been so illuminating is the reflection process and discovering how absolutely universal the experiences of change are to owners, operators as well as distributors and manufacturers.

We chatted to Nikki about what makes or breaks a business.

universal truth is that purpose connects you to why you do what you and is an exceptionally powerful and empowering process. I’ve always had this insatiable inner drive for change. Not change for the sake of it, but empowering and enduring to make a positive impact to our team, our clients, our client’s clients, our brands, our industry and our planet. It wasn’t until recently that I understood this part of myself and how it’s given me the courage to take sometimes ridiculous risks, make some epic mistakes and (most importantly) forgive myself for those mistakes.

I’M DRIVEN and sometimes like a woman

It’s no secret that the second key universal truth is that people are the single greatest asset to a business. But as an owner, manager or leader it’s hard going and it’s tantamount to herding cats some days. You’re playing a cast of roles – boss, coach, friend, counsellor – and it can be lonely all on your own at the top.

I had some sage advice recently to squash all of these roles into one and approach my team as though I’m a parent. Reeling from the thought, I realised it’s not as patronising as it sounds and I’m truly invested as a guide, with the best intentions for each of my team.

possessed! My sheer conviction is underpinned by a insatiable appetite to make a difference and a positive contribution. Profit is the goal, but it’s also strangely the by-product. But profit doesn’t just naturally happen on its own, and even with bucketloads of drive and passion, it’s not enough.

IT CAN BE DISHEARTENING to look at

the P&L when you’ve got a vision but are not where you want to be yet. I empathise with every owner out there striving to achieve balance while running a business, a life, a home and a family. I realised that even though I run a distribution business, I have faced the exact same problems as our clients. Coming out the other side of transformation, I was trying to work out what the common threads were in the mindset to “keep on keeping on” and what has not only kept me sane, but enthusiastic and fulfilled.

THERE ARE FIVE MAIN UNIVERSAL TRUTHS that I have discovered through a bit of soul searching, which contribute to this growth mindset: 1. Purpose 2. People 3. Process (ie priorities and a plan!)

4. Product 5. Perseverance The net result is that this is the pathway to profit, but each of these topics plays a role in getting you there.

PURPOSE IS ALL THE RAGE RIGHT NOW but it’s for very good reason. The first

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PURPOSE GIVES YOU A REASON TO GET UP IN THE MORNING but there’s virtually no point it you’re doing it all on your own.

CONNECTING YOUR PURPOSE TO YOUR PEOPLE IS CRUCIAL to bring them on the journey. You can never explain enough,

because sometimes it all makes perfect sense in your head, but your team are not clairvoyants (reminder note to self!).

THE CONCEPT OF ‘ACES IN PLACES’ IS POWERFUL

and there is no room for passengers in a high-performance culture. You need to know where there isn’t an alignment between a person and your purpose, and then be brave enough to call time. No-one intentionally shows up to do a bad job, but sometimes they do and you just have to deal with it – what you tolerate you endorse. The nature of our industry is that we are fixers, nurturers and healers and this same ethos applies to the way we treat our teams. But there may be some that you just can’t fix and you have to be okay with that. You need to be on your own team too and to be able to call bullsh*t on yourself. No blaming, no excuses and no putting your head in the sand. It only works for a short time. Be the master of your own destiny.

THE THIRD UNIVERSAL TRUTH IS that as we seek balance in

our busy lives, the panacea for stress is a combination of process, priorities and a plan. It’s a bit of a boring topic, but consistency and simplicity of a process sets and manages expectations to ground you in security day-to-day. Your process and priorities drive 80% of the business activity to gives you a little bandwidth to roll the big rocks that will make a big difference. Micromanaging people will kill a business, but micromanaging the definition of the process that the people use can revolutionise and deliver exponential results. This can only be done if you don’t try

MICROMANAGING PEOPLE WILL KILL A BUSINESS, BUT MICROMANAGING THE DEFINITION OF THE PROCESS THAT THE PEOPLE USE CAN REVOLUTIONISE AND DELIVER EXPONENTIAL RESULTS. and do it all at once, all the time. Pick the “fewer, bigger, better” things that will make a difference because strategy is more often what we choose not to do.

YOU KNOW YOU’VE CHOSEN WHAT TO DO so that you’re not overwhelmed and your plan is specific and achievable. The only thing left to do is to just to do it!

ALL OF OUR BUSINESSES CAN’T OPERATE WITHOUT PRODUCT however the fourth universal

truth is that your product isn’t the brand on your shelf, it’s the value that you create to your customers. Get out of transaction mode – your client can buy “stuff” anytime. What they want is an experience. To be valued. The reason they’re coming to you is for a result and sometimes that result is just to have an hour to themselves. I’m fascinated that we focus so much on product in our industry, since the touch you provide in the treatment means you become closest person to them other than their partner.

That’s an incredible privilege and responsibility. So get busy being a partner with them to achieve their goals. You don’t have a crystal ball, so ask them what they would like! And don’t let your own thoughts get in the way because you don’t know what the client is thinking. You’ll be waiting a long time to find out what they’re thinking if you don’t ask.

THE LAST AND FINAL TOPIC IS THE SHORTEST because it’s the simplest. The fifth universal

truth is that nothing happens without relentless perseverance.

Change the way you think about perseverance because it’s not hard – it’s the journey, so manage your own expectations.

It’s a pure numbers game – the more time you spend doing the right activities, the higher the likelihood of success. So plan your perseverance and give yourself time (and honour that time) to invest in your own professional development and planning. Your own self-accountability is crucial, and the key to managing your self-accountability is often managing your self-doubt. Tap into yourself, trust yourself, push yourself, forgive yourself and very importantly celebrate yourself. n

Nikki Somerset is the CEO of BLC Cosmetics www.blccosmetics.com

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INDUSTRY INSIDER

FOCUSED LEADER Bio Beauty Concepts founder Talya Bergmann reveals how to be a business standout By. Anita Quade Tell us why you set up Bio Beauty Concepts?

“We have been the exclusive distributors for Bio Sculpture Gel for over 20 years, and loved offering a brand with such a positive beauty conscience, so we started to look if there were any other complimentary brands that aligned with our health focused approach to beauty. This is when we discovered Nouveau Lashes, the leading lash care brand in UK, which just aligned perfectly with what we believe beauty is all about. So together with my brother Brad, we created Bio Beauty Concepts – where we believe that we can make a difference in the beauty industry by exclusively offering the world’s best beauty brands based on a philosophy of: • seeing the beauty in health; by bringing health into beauty.

• believing in ending animal cruelty; • that quality matters; • and education is power.

Can you give us an insight into your beauty background?

“I have always had a strong love for beauty and when I was at university, doing a Bachelor of Science degree (the complete opposite to beauty), I decided to do a nail technician course with Bio Sculpture, and offer nails as a side gig to my studies. Years later I ended up moving to Sydney to get involved with the Head Office for Bio Sculpture and an opportunity arose for me to become a distributor for NSW and ACT, which I looked after for 10 years until all the Australian distributors merged together and we formed Bio Beauty Concepts. I am now also heavily involved in the education for both Bio Sculpture and Nouveau Lashes, which I love.”

What is the biggest lesson you have learnt in running a beauty business?

“You need to understand and listen to your customers, it will teach you exactly what you need to know about your business and the industry. This is the main reason why I opened up the Nail Lounge five years ago, to give us insight and experience into the nail industry and knowledge that could then be shared with our customers to help them with their businesses.”

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TOP FIVE TIPS FOR A SUCCESSFUL BEAUTY BUSINESS • Keep up to date with training - Education is key to offering highly skilled services • Don’t compete on price - Differentiate your business with ‘value add’ services • It ‘s all about the experience – keep your services consistent and up to date • Quality matters - offer good quality products with a point of difference • Loyalty programs – reward your loyal customers

How has the beauty market changed over the years?

“I have definitely seen a big trend towards more natural and organic products in the beauty market as well as products that are vegan and cruelty free.

Professionals and consumers alike are much more conscious of the ingredients used in products and are now electing for safer, non-toxic and more ethically sourced products to use.”

What is it like working with family in the business?

“It’s the best! I really do love working with my family (my brother and father) there is no-one you can count on more and trust more than family, which is so important in business. Family always have the business and each other’s best interest at heart and give 110% to the business. I also feel that working with family has also created an extended ‘family like’ community with our employees and customers, which is wonderful.”

How is it to juggle work and family life?

“To be honest it is a constant juggle, wanting to be in the business as much as I can, but at the same time wanting to spend as much time as I can with kids, especially whilst they are so little. Working with family really helps this challenge as they really understand the importance of being available for my kids when I need to be and really support me, which I am extremely grateful for.”

You own and manage one of Sydney’s top nail salons The Nail Lounge – how has the market changed?

“The nail industry has moved towards quick and easy services, as there is a clear demand for products that help reduce application time and costs of running a business. Gel polish and dipping powders are products that have

increased in popularity and definitely have a place in the nail salon, but they have come at a cost to the industry in the form of poor quality products, little to no education or training, as well as playing a part in lowering the value of nail care services to the end user. While much of the salon trends have changed to more “express services”, at the Nail Lounge we focus on quality and health and offer products that are non-toxic and cruelty free as well an excellent customer experience and outstanding service.”

Do you find it hard to compete with the influx of nail salons and competitive pricing?

“The worst thing a nail salon can do is compete on price alone; by reducing prices this will trigger a price war and devalue the skills and experience of nail technicians and the beauty industry as a whole. In the end of the day everyone loses. We are fully booked every day at the Nail Lounge, and we are not a ‘cheap’ salon nor do we use ‘cheap products’. We focus on offering our customers a unique experience, ensure our therapists are highly skilled and trained, so that once customers experience a service at our salon they won’t want to go anywhere else.”

What has been one stand out moment in your career?

“Definitely opening the Nail Lounge, this was a big challenge for me and my team but has been so rewarding in so many ways and I have learnt and continue to learn so much so much, it has been invaluable.”

How do you manage to stay on top of the trends?

“I love to engage with our customers on a daily basis and get to know them and find out what they want and need in their businesses. Social media is a great tool to knowing what is going on in any industry as well as having a salon in the industry provides us with priceless information every day.”

Are there any tips for budding entrepreneurs starting out?

“In order to remain competitive in today’s beauty industry, salons need to try to differentiate their services rather than compete on price. Focus on ‘value add’ services and unique product offerings that provide them and their clients with something over and above the norm.”

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What are some of the most popular value add ons to offer clients?

“A good option is to offer high quality products and experiences to clients that focus on quality, ingredients, health benefits as well as highly skilled service offerings. I believe that with so much choice in the beauty industry customers are willing to pay more if they receive an amazing service but it’s also an experience that will keep them coming back.”

After 90 days use of Crème Métamorphique

Favourite parts about being Director?

“Being able to get involved in all aspects of the business, I love the variety in my job and being a jack of all trades, keeps me on my toes and keeps me inspired and interested.” n

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Beautepacifique_australia

PERPLEXED PEELING There is a lot of confusion surrounding chemical peels in the industry. Clinic Care founder Sean Abel reveals what salon owners need to know about treatments.

THERE ARE ALL sorts of questions that crop up when it comes to peels. When do you leave them on the skin and when do you remove them?

Although most skincare brand’s peels are similar, most brands like to put a slightly unique and different spin on their peel formula. Is it important to follow the guidelines of each peel treatment as each peel requires you to have a full insight to the ins and outs of that specific peel.

Chemical Peels usually are divided into three categories depending upon the depth of the wound created by the peel. Superficial Peels will only penetrate the epidermis, they are deemed “very light to light”. They essentially increase cellular turn over. Medium depth peels (TCA) wound the upper dermis and deep peels (Phenol Peels) wound the mid-dermis. Phenol peeling is rarely performed today. Medium and deep peeling can create smoother skin, but can come with long recovery times and a higher risk of complications. Peels performed in Australia, either by skin therapist, nurse or cosmetic physician mainly use superficial peels. Some medical clinics may like to perform medium depth peels, although most consumers do not like the downtime required.

Within the category of Superficial Peels, there are a vast array of unique blended peels. This is where it can get confusing to understand and remember if the peel should be removed or left on the skin. To know the main exfoliating ingredient, means you’ll know the outcome and whether the peel remains on or not, and if the skin will shed or not. Smarter skincare brands state on the bottle if the peel is to be removed or not.

A “resurfacing peel treatment” is designed to resurface the skin and have an immediate effect, so the skin is instantly softer. This type of peel must be removed. These encompass most AHA’s (glycolic, lactic, citric and mandelic) and various fruit and vegetable pulp blends.

Alpha Hydroxy Acids (AHAs) help to rejuvenate the skin. They work by interfering with enzymes that help to reduce sulfate and phosphate groups from the surface of corneocytes. Be decreasing corneocyte cohesion, they promote increased exfoliation of the epidermis. Because AHAs work best in a low pH, they do not induce enough coagulation of the skin proteins and therefore cannot neutralise themselves.

They must be neutralised. If they are not neutralized, the skin can burn.

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• • • •

Time dependant (up to 10 minutes) AHA No downtime / no physical shedding of the skin Skin instantly fresher A “shedding peel treatment” is then deemed something that will physically shed the skin. These generally self-neutralise so they can remain on the skin for hours after the treatment. The client will leave the clinic with the peel still on their skin until they wash their face hours later. As a golden rule, if it contains the beta hydroxy acid (BHA) salicylic acid (usually at 20% or higher), the peel will remain on the skin and most likely the skin will shed.

BHA induce a very high coagulation of the skin proteins and therefore they do neutralise themselves. Coagulation can be seen on the skin as “frosting” or a white chalky haze. It is very safe for the client to leave the clinic with a BHA based peel on their skin.

• Applied in layers • Self-neutralize • Create frosting (white chalky residue) on the skin • BHA / Jessner • Extremely unsafe for pregnant women • Skin is expected to shed

COMMON ACIDS USED FOR RESURFACING PEEL TREATMENTS:

GLYCOLIC ACID: is the smallest known AHA. It is colourless, odorless and is highly soluble in water. It is derived from sugar cane. It is deeply penetrating and works deep between the skin cells. Helps to weaken the bonds of the lipids that hold the dead skin cells together. Dramatically increases cell turnover.

LACTIC ACID: is the second smallest known AHA. It is derived from sour milk. Considered more hydrating (or less dehydrating than Glycolic as it penetrates). Also helps to weaken the bonds of the lipids that hold the dead skin cells together. Increases cell turnover.

MANDELIC ACID: is the large molecular AHA, much larger than glycolic. It is derived from almonds. Is considered brightening and anti-bacterial. Ideal for acne and skin prone to pigmentation. It does create a light exfoliation.

PUMKPIN PULP: naturally rich in Vitamin A + C and enzymes. When applied in a topical application they can help to soften the skin. The enzymes will help dissolve dead skin and ensure an immediate softening. Pumpkin increases cell turnover, stimulates the rejuvenation of collagen and elastin as well as having antibacterial properties. Pumpkin has the highest concentration of the active antioxidant vitamin A of all vegetables, and therefore it is the preferred choice amongst chemists.

COMMON ACIDS USED FOR SHEEDING PEELS:

SALICYLIC ACID: from the bark of a willow tree. Also called Beta Hydroxy Acid. Colourless. Used as Aspirin. Mainly used as an anti-acne treatment.

Hot when applied to the skin. Surface exfoliant. Used to shed the skin quickly.

Kills bacteria and opens clogged pores. Anti-inflammatory and can reduce swelling and sore cysts quickly.

ACIDS DEEMED DRUGS IN AUSTRALIA: AZELAIC ACID: derived from wheat, barley and rye, it is used mainly to help treat acne. It works by stopping the growth of skin bacteria that cause acne and helps to keep the skin pore clear. Anti-bacterial, Azelaic Acid is positioned in Australia as schedule 2, which means they are a “Pharmacy Medicine” or in preparations containing 1 per cent or less of azelaic acid for non-human use.

TRICHLOROACETIC ACID (TCA): has a very similar molecular structure to glycolic acid, however TCA is a much stronger acid and the most aggressive acid of all acids used for peeling. In Australia, TCA is for human dermal use except when in preparations containing 12.5 per cent or less of trichloroacetic acid for the treatment of warts other than anogenital warts.

CONSULATION IS KEY To know we have the ability to choose a treatment that can result in a skin with an immediate result or take the skin into an intensive peel days after the treatment, client consultation and getting to know the client’s expectations is imperative. How many ask their clients “Do you mind if your skin physically peels or would you rather it didn’t peel post treatment?”

During the consultation time, it is recommended to find out at least three things they’d like to address with their skin. This may provide clues to realistic expectations. It is also extremely important to find out what treatments they have had previously to try and fix this condition.

POST INFLAMMATORY HYPERPIGMENTATION: Beta hydroxy acid (BHA) salicylic acid is a problematic acid. Highly reactive to melanocytes, BHA can over stimulate the skin and create a post inflammatory hyperpigmentation on a Fitzpatrick IV and higher. Preparation of a skin lightening serum is imperative to help reduce and manage this risk. Recent sun exposure also increases the risk. If in doubt, don’t. n

Sean Abel is the creator of Derma Energy. He has over 20 years in the beauty industry. He started the distribution company Clinic Care in 2007. www.cliniccare.com.au

BUSINESS

JESSNER PEEL (14% salicylic, 14% lactic acid, 14% resorcinol): Created by Max Jessner, a Polish born, Dermatologist, who combined 14% of salicylic, 14% lactic and 14% resorcinol, this unique combination of acids will self-neutralize. They superficially work to break down intracellular links between keratinocytes.

SALON VIEW

Staying

SKINSMART

Five years ago Dr Bruce Williamson and his wife started SkinSmart Medical after moving his lasers from his skin cancer practice to his new cosmetic premises across the road. He catches up with Michelle Ruzzene to talk about his thriving Balgowlah business.

Tell us about SkinSmart: “I have worked in skin cancer medicine for nearly 30 years, which enabled me to become very skilled in treating sun damaged skin and minor skin surgery. I have always been very interested in lasers and light so about 12 years ago I bought my first fractionated laser and then with additional education, interest and skill I purchased another

six lasers and many other similar devices; radio frequency, plasma, IPLs, ultrasound and more recently an Onda Coolwave Machine. My wife manages the practice and is my main therapist doing the hydrafacials, IPLs and many of the lasers treatments.”

SKINSMART’S TOP 5 TREATMENTS:

• Tailored wrinkle relaxing injection treatments • IPL • Fractionated laser resurfacing • Vascular treatment • MonaLisa Touch

Your staff?

“We have two wonderful part-time receptionists and a part-time female doctor who work with us. Our female doctor, Ruby, does the MonaLisa Touch Laser treatment.”

How do you stay motivated?

“Unlike skin cancer medicine where there is little change, the cosmetic and laser medicine areas are constantly changing, innovating and growing which makes it such an exciting industry in which to be involved. I enjoy the conferences and find them both educational and inspiring.”

Why do your clients love SkinSmart?

“As I have a strong background in treating skin, our clients enjoy being able to have all areas treated at one clinic – relax, refill, rejuvenate and reposition without surgery; lumps, bumps, warts, tags, moles sweating – you name it

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– if they are non-surgical skin concerns, we can help with most of them.”

What are the most popular treatments?

“Evening out skin tone with a combination of laser and light treatments to help reduce rosacea, dark blemish or pigment and raised lesions. We use a combination of treatments to do this depending on the patient concerns.”

Tell us about education and training?

“I enjoy watching youtubes, presentations or podcasts, reading articles or reviews, keeping current by reading colleague comments on our closed facebook forum, or comments by patients on websites like RealSelf. I attend a couple of conferences each year and attend industry presentations as well as those arranged by our professional college.”

How has technology influenced the clinic?

“We would not have the kind of clinic we do without laser, light, radio frequency and other technologies. We unfortunately have lagged behind in the social media space, so we are making that more of a focus for this year.”

What are SkinSmart’s future plans?

“Up until now we have not had any devices that have treated fat. We recently bought an Onda Machine – a European machine which is very new to Australia. This is an innovative way to treat fat and we are hoping to be able to offer our clients one more thing to keep being a onestop-shop.” n SkinSmart, Suite 3, 383 Sydney Road, Balgowlah, 2093 02 9949 9988 www.skinsmart.com.au

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For more information contact Irene on 03 9888 4129 or info@salubre.com.au

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AFTER

REAL LIFE

BEAUTY INK After more than 15 years in the beauty industry Skintifix founder Robyn McAlpine has released her first book to share her secrets and inspire other entrepreneurs. By Anita Quade Tell us how you got into the beauty business?

You have been in business more than a decade – how have you seen the beauty landscape evolve?

“I trained for my diploma back in 2005 after a lengthy inner battle of not feeling ‘girly’ enough to be in the beauty industry. A year after graduating, I realised there was a lot more to this industry than nails and makeup. The creativity and artistic flare of the former were never my forte, but once I realised that my love for biology could translate into skin therapy, the beauty industry became something that I could really sink my teeth into. In the last decade I have invested in a myriad of post graduate short courses to indulge my skin nerd brain.”

“I feel the sense of community has grown. I believe due to becoming more specialised in select services, businesses now work more collaboratively, referring clients to trusted providers for services they don’t offer.”

What has been one of the major game changers in the industry?

“The revolution of skin care and how we work with it to achieve results has always been a big part of the evolution of our industry. It is an ever changing

You founded your business in 2009 and it was re-branded Skintifix in 2017.

What has been the best part about being your own boss? Worst part?

“I love the flexibility and variety. Also knowing that you are the one responsible for the good and the bad, it all falls on your shoulders and you get to control how you handle that.

The worst part is not knowing when to switch off. The to do list and the goals list is ever growing and I tend to forget what is a realistic amount that can be achieved in a day. You also have to have nerves of steel as there is very little predictability. Even a decade of owning my own business, I can see patterns but you really never know what each week, month or year will bring so you need to learn to get comfortable with a certain level of discomfort.”

Can you let us in on your major career highlights?

“There are so many! Opening my business, hitting the 10 year milestone, having an exceptional team, speaking at events, becoming brand ambassador for Dermaviduals, publishing my book, truly I am so proud of what I have achieved.”

You practice Corneotherapy. Tell us about that.

Corneotherapy works to always strengthen the barrier which often goes against what is trending. I know for me, that I had to unlearn many habits and ingrained thoughts and start to look at skin from a perspective of biology and what it’s naturally capable when we don’t interfere.”

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game, despite skin cell biology always remaining constant, the only advances are in the technology we use to understand more intimately how it works. The actual biological function doesn’t change. The tides have turned as we now know that skin has simply been asking us to respect its process and not interfere with it. It’s like we have come full circle and we are beginning to repair what we were once tearing down. I believe we are seeing a big shift both in skin care formulations and treatment modalities.”

You recently released a book titled Skinside Out, first of all how did you find the time for that with running a business?

“Honestly, I don’t even know! Skinside Out was written in the very early mornings, late nights, on trains, in airports and everywhere else in

between. I look back to the last two years of my life and between running a business, going through a complete rebrand and a few hurdles in my personal life, I often wonder how I managed to include writing a book. I really enjoy writing so this book really has been a pleasure to write. Not once did it feel like a chore or something to begrudge. I would almost say it was cathartic as it gave me a bit of an anchor amongst all the crazy going on.”

How long was the process?

“I have always wanted to write a book but it wasn’t until last year that I really started working on it. In 2014 I wrote Skinside Out, my 12 week online program that ran for two years and will be relaunched in September. A lot of what I was doing in that program became the backbone of my book and so it naturally evolved into print. The actual writing of the book took 12 months. I wasn’t rushing the process and would often come home and write late into the night after conversations with my team and clients. They would ask me to explain something happening in their skin and I would then go home and elaborate on my answer.”

What was the most difficult part about writing the book?

“Finding time to get it out of my head and onto paper was tricky, but then also figuring out how to make it all flow.

The best part was that my editor knew nothing about skin and so was able to point out the bits that didn’t make sense.

Without assumed prior knowledge she was able to question the places where I didn’t explain a biological skin process in understandable detail for someone who hasn’t studied skin.”

What has the reaction been like to the book?

“Incredible! I wrote this book for our clients, to empower them to make great skin choices. There is so much misinformation out there that I wanted to give them some foundational skin knowledge to help them see through marketing hype.

So far, I have had amazing support from my fellow skin nerds, the skin and beauty industry have really embraced it. I realise now that this book is also a great tool for young therapists who are struggling to explain complicated skin processes to clients. This book gives them the metaphors and analogies that not only help them better understand what is happening, but they can then share this with their clients.”

What is the major message you wanted to get across in the tome?

“I wanted everyone who reads this book to have a gazillion ‘aha’ moments about their skin. I wanted them to understand why past treatments may have under delivered and why not all skincare is skin “care”. I believe as our industry expands, that everyone will want a piece of the action. We have already seen this with a barrage of influencers stepping into the beauty advice giving space.

I wanted to cut through the mis-information and empower readers with knowledge so that they could make informed choices.” n

BUSINESS

GETTING YOUR FINANCES IN ORDER Nobody wants to pay more tax than they have to and the key to minimising your taxes is to ensure that you claim all the deductions you’re entitled to. Mark Chapman reveals how to keep your tax in check.

The Golden Rules of Tax Deductions If you want to make a claim for work-related expenses, you need to follow the three golden rules: • The expense must relate to your work • You mustn’t have been reimbursed by your employer • You must be able to prove that you spent the money. That means that you must keep receipts, invoices or statements to demonstrate that you actually incurred the expense.

H&R Block’s tip is to keep electronic copies of all documentation relating to expenses. Paper receipts get lost or fade, so keeping everything together on your phone or computer will save time and effort when you come to complete next year’s tax return.

Get Help There’s a reason why nearly 75% of people use a tax agent to help them do their taxes. Tax is complicated and stressful and if you do it yourself, you’re likely to make a mistake. You might claim something you weren’t entitled to and find yourself audited by the ATO or you might miss out on a

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deduction you could have claimed but didn’t realise was available to you; the result is a lower refund than you could have got. Using a tax agent takes away the stress and opens up a whole world of expertise to guide you through the process, so you can be sure you’re claiming everything you’re entitled to. You wouldn’t generally choose treat a medical condition yourself, you’d see a doctor so why should tax be different? Get expert advice and the fee will generally be more than covered by the bigger refund and the peace of mind.

If you use your car as part of your work, for instance to travel to clients, between jobs, to expos or to collect supplies, you can claim the costs of your work-related journeys. If you use your own car, either claim 68 cents per kilometre up to a maximum 5,000 kms or keep a logbook and claim your actual expenses. You can also claim for parking, tolls and public transport if you don’t use your car.

You can’t claim the costs of traveling to and from work (the daily commute) though you might be able to make a claim if you’re required to transport equipment which you can’t safely store at work (TIP: the ATO checks such claims closely so make sure you can prove your claim).

Equipment You can claim the cost of buying tools and equipment that you use in the beauty business. If the item costs $300 or less, you can claim it straight away and if the cost is more than $300, the cost is depreciated over several years.

If you’re in business on your own account, rather than being employed by someone else, you can immediately write off all items of equipment costing

less than $20,000. This could include makeup brushes and applicators, waxing kits, mobile phones, laptops and bags or briefcases.

You can also claim the cost of insuring work-related equipment.

Self Education You can claim the cost of any work-related courses that you undertake, provided that they relate directly to your current role and aren’t intended to boost your skills into a promotion or another role entirely. That could include courses on makeup techniques, massage and nails. It could also include management training if you supervise staff.

Courses run by a university or TAFE such as Cert IV in Beauty Therapy or Diploma in Salon Management could also be relevant. In addition to the cost of the course, you can claim travel costs to and from the course, accommodation and meals if you’re required to sleep away from home, books, stationery and depreciation on computer equipment used in your study.

Clothing If you’re required to wear a uniform at your workplace, the cost of purchasing the uniform is claimable and you can also claim for the cost of cleaning the uniform.

Conventional clothing doesn’t count as a uniform so ideally any garment you claim for should have the business logo on it.

You can also claim for protective items such as gloves, aprons, hats or hair nets, goggles and non-slip shoes.

DON’T FORGET TO CLAIM THESE COSTS… • If you work from home (at weekends or in the evenings for instance) you can claim a deduction for home office expenses. Either claim 45 cents per hour or claim a proportion of your actual costs, based on a diary of work use.

• Claim for professional subscriptions, whether to a professional body or to a trade union.

• The cost of work-related magazines and journals.

• The cost of work-related books (for instance, books focussing on styling, colour, beauty, or management).

• If you’re required to work overtime, you can claim for the cost of buying meals provided you have been paid an allowance by your employer.

• Agency costs: if you get your work through an agency, the cost is claimable.

• The cost of using a tax agent is itself tax deductible, including costs incurred in travelling to see the tax agent.

• If you use your mobile phone for work purposes, you can claim a proportion of both the cost of the phone and the monthly bill, to the extent that the costs relate to work or business.

• If you attend exhibitions, competitions or other events in a professional capacity, the costs are claimable.

• Claim for conference expenses. As well as the cost of the conference itself, that can also include travel, meals and accommodation costs – even where the conference is overseas, though you might need to apportion the costs (and disallow the private bit) if you spent some downtime on the beach afterwards!

• You can claim a deduction for charitable donations provided the amount is $2 or more and you have a receipt.

Mark Chapman, Director of Tax Communications, H&R Block is a regular commentator on tax matters. For further details visit: www.hrblock.com.au

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B E FO R E

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ON SHOW

A F T E R A CO U R S E O F T R E AT M E N T S

Beauty was front and centre at this year’s Naturally Good Expo 2019.

• Australian cosmeceutical range

THOUSANDS OF PEOPLE turned out to attend Naturally Good Expo 2019, a two-day trade show held over the first weekend of June at the International Convention Centre in Sydney.

More than 360 exhibitors from across the nation and around the world were on show, with exhibitors in the beauty and living zone growing by 10 per cent in comparison to the previous year.

Clement Hery from analytics group IRI Australia highlighted in his presentation that beauty care was a priority for Aussies with each of us now spending around 45 minutes a day on grooming, which was more time spent per day on food preparation (40 minutes) or exercise (20 minutes).

Professional Beauty’s sister industry magazine Esprit hosted a popular VIP beauty event which featuring a talk from Luk Beautifood’s Cindy Luken, whose range includes lipsticks made from fruit. She said that buying all-natural skincare products was important to 75 per cent of all women aged 18-34 years. n

• Great price point and markup

The Naturally Good Expo 2019 was held from June 1-2 at the ICC Sydney.

• Results driven skincare • Select 7 Skin Peel System

• Easy to use and recommend for retail • Annual marketing planner in place • UltraRewards - Client Loyalty Program • Staff skincare rewards • Flexible Opening Orders • Regular Salon Training • Momentum - Annual Salon Partner Conference

VISIT OUR STAND F117 AT BEAUTY EXPO AUSTRALIA

1300 660 297 ultraderm.com.au PROFESSIONAL BEAUTY

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The Magical

MALDIVES

The Maldives is the smallest Asian country by area, but what it lacks in size it makes up for in spectacular scenery. In between catching waves, Glenn Silburn catches up with cluster spa manager Ferryana who reveals why Chavana Spa at Adaraan Select Hudhuranfushi is one of the best surf holiday resorts in the Maldives.

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Tell us about The Chavana Spa? “The word Chavana is the name of the humble Indian sage who discovered the fountain of youth and, with a dazzling appearance, went on to marry a princess. All inspiration for The Chavana Spa flows from the beautiful freshness of a Balinese garden during spring time. Bright pastel colours and fresh floral aromas, partnered with green and woody notes. The Chavana Spa introduces Balinese Fusion at its best – contemporary but never modern. The sounds of the Balinese garden are captured in our unique blend of traditional Balinese music with contemporary tones.”

When and why did The Chavana Spa open?

“The Chavana Spa first launched in October in 2009 after recognising the need for a simple spa concept that would suit the ever-growing middle market.

Deriving its inspiration from Bali, Chavana is fresh, friendly and comfortable.

The Chavana Spa welcomes everyone to experience the freshness and energy of the Balinese spa spirit.”

What makes The Chavana Spa unique?

“All too often, the spa experience is confusing and intimidating for all but the most spa-savvy consumers. With The Chavana Spa, we offer a simple, understandable and approachable concept that welcomes all to experience it.

The Chavana Spa creates an environment where you can feel confident and safe exploring the wonderful world of spa.”

TO KEEP STAFF MOTIVATED, WE ALWAYS TRY TO CREATE A POSITIVE WORK ENVIRONMENT, ENCOURAGE TEAMWORK AND IDEASHARING, AND MAKE SURE THE TEAM HAVE THE TOOLS AND KNOWLEDGE TO PERFORM WELL. Tell us about the surroundings?

BRAND VALUES: • FRESH – like a beautiful Balinese garden, the energy and spirit of which will flow through every element of the guest experience.

• FRIENDLY – and approachable, we encourage all guests to allow us to introduce them to a fresh new Balinese spa experience.

• VALUE – for money, time and effort is assured as we recognise that all three of these things are precious commodities in today’s busy life.

• TREAT – yourself to a spa experience that simply allows you to take a well-deserved ‘time out’.

“The Chavana Spa at Adaaran Select Hudhuranfushi is nestled in a lush, quiet area on the island, serving as a private sanctuary for individuals or couples to enjoy treatments together.

It features three double rooms with an outdoor jacuzzi and shower and one double room with an outdoor bath and shower, all arranged around a central courtyard. There is also an inviting open air reception, a manicure-pedicure room and a retail boutique and lounge, dedicated to quality spa products, which invites customers to continue their spa journey at home. Amidst the landscaped gardens and pleasant shade from large trees surrounding the spa, one double and two single outdoor timber pavilions allow you to experience relaxing treatments in a unique setting.”

How did you get into beauty?

“It started in 2004, when I was hired as an administration assistant for Kirana Spa, Ubud Bali, a spa by Shiseido. I have been in love with the spa and beauty industry ever since.

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in the form of new product launches, spas are introducing these products in their offering. More and more of the visitors coming to the Maldives are aware of wellness. They know enough to know that they should be living better lives. The ‘wellness transition market’ represents a significant opportunity for many spas in the Maldives.”

What challenges do you see in the spa industry?

I earned my degree in economics majoring in accounting and marketing and through the years, I have had extensive training and knowledge in the spa operations. Mandara Spa Indonesia was the first company to give me exposures to spa operations when they hired me as spa manager for Ayodya Spa by Mandara. My first experience with The Chavana Spa was on Nov 2011, when I was assigned for the opening of The Chavana Spa at Adaaran Select Meedhupparu, Maldives.

Currently, as a cluster spa manager for Adaaran Resorts, Maldives, I am overseeing operations of four spas under Adaaran Resort in the Maldives.”

What do you love about the local beauty industry?

“The spa is becoming a vital part of the resorts offering here in The Maldives. While most of the innovation is coming from skin care companies

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“We see a shift of tourism market in the Maldives with a significant increase in the number of Asian visitors. The introduction of the guesthouse market resulted in a change to the traditional spas approach and its offering. The challenge for a spa is to be still relevant to those ever-changing markets. We must look at our service offering to capture those changing markets, to be more agile, otherwise the spa will operate on sub-optimal level, due to the lack of guests.”

Tell us about your staff?

“The Chavana Spa staff undergoes rigorous training and assessment at the Mandara Spa Training Academy, in Bali – Indonesia, before they are introduced to the spa environment. Consistent delivery and caring service are the focal points as our staff undertake intensive practical, theoretical and on-the-job training. To keep the team motivated, we always try to create a positive work environment, encourage teamwork and idea-sharing, and make sure the team have the tools and knowledge to perform well. Setting reasonable and achievable goals further gives encouragement. When team members hit notable milestones we increase their motivation with individual incentives, or team incentives to motivate employees as a group.”

“Our guests are mainly our resort guests, however as our resort, Adaaran Select Hudhuranfushi, is conveniently situated in North Male Atoll, just 19 kms from the international airport, with an easy access by speedboat that covers the distance in a mere 30 minutes, we also have clientele on day visit basis.”

What are the signature treatments?

“Chavana Massage is our signature massage, it is a fusion of global techniques performed by two therapists at the same time and it is highly recommended after a long day of sea excursions or water sports activities.”

What are the most popular treatments?

“The most popular treatment is the Balinese massage. Passed down through the generations, this massage is designed to loosen tight muscles and improve energy flow. As well, Elemis Spa therapies, from the luxury British spa and skincare brand, are available so one can indulge in result driven treatments using superior ingredients combined with scientific solutions for skincare concerns.”

What retail brands do you stock?

“Elemis, a luxury British spa and skincare brand that uses the successful combination of natural active ingredients with cutting edge technology, bringing to the market some of the most influential anti-ageing products and professional spa-therapies. Also The Chavana Spa products, which have been created blending traditional ingredients in contemporary combinations. Retail products have been exclusively designed to complement the treatment offering and encourage guests to take the spa experience home with them. n

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BEAUTY ESCAPE

What kind of customers do you attract?

LAST WORD

JANE IREDALE Pioneered a holistic approach to beauty more than 25 years ago creating her selftitled range that promised skin benefits. She reveals what she has learnt on her journey.

Biggest lesson I have learnt… is that we can make a difference, no matter how small. It all adds up to become a powerful movement. That’s what happened with clean makeup.

I love makeup because… it lifts my mood and helps me to feel ready to face the world.

My mantra is…always do what you say you’re going to do.

I would tell this to my younger self… don’t worry about the things you can’t change. There’s so much you can’t do anything about but there’s a lot you can do to affect your immediate world. And that can be a joyful experience.

True bliss for me is… picking vegetables from the garden, grilling them on the barbecue, inviting friends to share them while we sit by the lake with a glass of wine watching the water.

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My career highlight was… when I realised I was helping to make women feel good about themselves.

The one product I can’t live without is… my PurePressed Base. It’s a foundation, concealer, sunscreen and skincare all in one.

I use it by itself or as a finishing powder.

I never leave home without it.

My next big plan is to… build a house and make it completely sustainable.

EVENTS REJUVENATION AND REFRESHMENTS Amirova Cosmetic Clinic hosted a Venus Concept TriBella demonstration following a morning tea. Media watched as a model undertook the skin rejuvenation treatment to simultaneously enhance tone, tightness, and texture performed by clinic CEO and founder Sofia Amirova.

MARKETING MAESTROS Derma Aesthetics won the Global Marketing Award at the International dermaviduals Symposium in Bonn, Germany. Creativity, concepts, PR and campaigns were all assessed as part of the criteria. The award was presented to co-managing directors Reika Roberts and Simone Vescio by the founder of dermaviduals, Dr Hans Lautenschläger.

SKIN SUMMIT The Beauty Spot, a salon in the heart of Victoria’s Swan Hill, took home the prestigious 2019 Salon of the Year Award for a second year running at the 2019 PBS Skin Summit. The summit was held over two days at Sydney’s Doltone House Darling Island and was the perfect combination of celebration and education.

SWEET TANNING LAUNCH Bondi Sands held a fun night for media and key influencers at Sugar Republic Sydney to celebrate the newly launched Aero self-tanning foam. Media joined co-founder of Bondi Sands Blair James around (and in) the famous ball pit and indulged on carnival style food and drinks as the brand brought a little slice of the Bondi Sands USA’s Coachella launch to Australia for the event.

GO BIG OR GO HOME Highly acclaimed member of the Kat Von D Beauty Artistry Collective, Steffanie Strazzere, touched down in Sydney to launch the Kat Von D Beauty Go Big Or Go Home Volumizing Mascara. Guests had the opportunity to trial the product for themselves at the Pitt St pop up event and took home a goody bag with the new mascara and Tattoo Liner.

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SKINCARE SHOWCASE Guests were invited to a showcase at China Heights Gallery in Surry Hills, where Marie Cocciolone, founder and CEO of Inskin Cosmedics, led guests through a guided tour of the latest in innovations by O Cosmedics and Ginger&Me. Media nibbled on snacks that promoted ultimate skin health before walking away with an affirmation and bespoke fragrance that was mixed and inspired by the scents in the O Cosmedics skincare range.

DEPIGMENTATION SEMINAR Mesoestetic Pharma Group recently held their third Specialised Depigmentation seminars in Australia as part of a global initiative. The comprehensive course, which was lectured by mesoestetic international trainer Sabine Wallez, was a huge success and resulted in a total of 51 Specialised Depigmentation Centres that are now certified across Australia.

PAMPERING IN PADDINGTON Media and influencers were treated to a bespoke Murad facial at the Paddington Beauty Room. Following the facial, the freshly pampered guests were introduced to the latest product launches and were given a goody bag containing items tailored to their skin to take home.

HYDRATION STATION Alpha H unveiled its Hyaluronic 8 over a stunning breakfast at the Public Dining Room, overlooking the water at Mosman Beach. Guests dined on buttermilk pancakes, smashed avocado and smoked salmon before they were invited to visit the ‘hydration station’ where they could immediately measure the hydration levels of their skin before and after using the intense hydrating serum.

TENDER LOVING BEAUTIES Volunteer group Tender Loving Beauties officially launched at a Mother’s Day High Tea organised by Hummingbird House, Queensland’s only children’s hospice. The fundraising event was held at Victoria Park, Brisbane. Tender Loving Beauties, founded by Nicola Le Lievre, owner of In Therapy in Red Hill, help sick or disadvantaged adults and children feel happier by offering them some much needed TLC. More info www.facebook.com/tenderlovingbeauties

Hosted or attended a great beauty event? We’d love to hear from you. Please email your clear photos with a brief description of the event to be considered for inclusion in Professional Beauty to our beauty editor, Michelle Ruzzene, at mruzzene@intermedia.com.au.

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index

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PROFESSIONAL BEAUTY SOLUTIONS

YOUR COMPLETE SOLUTION

EDITION 3, 2019

YOUR COMPLETE BEAUTY SOLUTION

Bringing you 13 world-class professional brands that work in harmony to protect, perfect, nourish and repair any skin and anybody, Professional Beauty Solutions offers a 360° approach to treating your clients. Enjoy the convenience of having all your business needs met by a single supplier, while benefiting from the exceptional service, training, marketing support and business education we offer.

1. FE E D SKIN FROM WITHIN WITH BESTOW BE AUT Y Created by a beauty therapist for beauty therapists, Bestow Beauty is a range of inner beauty powders and oils designed to treat and heal the skin from within. Founded in New Zealand by Janine Tait — an internationally qualified beauty therapist and nutritionist with over 30 years’ experience — Bestow takes a holistic approach to skincare by focusing on dermo-nutrition, wellness and total body health.

2. ADVANC E D & ORGANIC COSMEC EUTIC AL SKINC ARE Today’s clients are demanding skincare products that deliver similar results to the more aggressive, invasive treatments on the market.

Meanwhile, there’s also a growing trend towards treating skin conditions with clean, organic beauty products. PBS is proud to distribute brands that service both these markets — advanced cosmeceutical skincare brand, Image Skincare, and Australian-made, organic skincare range, Organic Nation. Whichever your clients’ preference, we’ve got you covered.

3. HIGH PE RFOR M ANC E PROFESSIONAL SKIN TRE ATME NTS From advanced medical-grade peels by Image Skincare, to luxurious organic facials from Organic Nation, PBS offers a wide range of treatments to suit the ethos of any salon, spa or clinic. With skincare solutions for even the most challenging skin conditions, we’re confident you’ll find a range that suits your business needs and delivers amazing results for your clients!

4. ADVANC E D AESTHETIC TEC HNOLOGIES Today’s competitive market means there’s no better time to invest in technologies that boost your clients’ results and your profits. PBS proudly partners with two leaders in this market — award-winning, UK manufacturers Dermalux and Lynton — so you can enjoy the revenue-generating benefits of world-class, results-driven LED and laser technology.

5. RESTORE MIND - BODY WE LLNESS With our busy lives taking a toll on our physical and mental wellbeing, professional beauty treatments have become a powerful relaxation tool that allow clients to escape the stresses of daily life. Thoughtfully designed to rebalance mind/body synergy, PBS brands Pure Fiji, ECOCOCO and Organic Nation offer indulgent massages, immersive body treatments, and nourishing facials that are the perfect antidote to the manic pace of modern life.

6. PROTEC T & PE RFEC T WITH C LE AN MINE R AL M AKEUP The final step of skincare is makeup, so don’t let your clients undo all your hard work by using chemical-laden, skin-congesting cosmetics!

Formulated with natural skin-healing ingredients, Youngblood’s lightweight, triple-milled minerals provide flawless coverage without the risk of irritation or congestion.

7. GET E VE NT- RE ADY WITH SUNESC APE TANNING SOLUTIONS Get your clients event-ready with Sunescape — our award-winning, Australian-made, no-nasties professional tanning range. Providing a natural-looking, long-lasting tan that smells amazing, fades evenly and looks great on all skin tones, Sunescape products are formulated with natural ingredients and certified natural DHA, and are veganfriendly and cruelty free.

WHY PARTNER WITH PBS? OUR PHILOSOPHY At PBS, we’re committed to providing our salon partners with the best products, treatments and training — putting them in the best position to deliver the results their clients demand.

Beyond that, we’re equally dedicated to offering our salon, spa and clinic owners the essential business support they need to build a profitable, reliable business that provides security for them and their families.

13 WORLD - CL ASS BR ANDS AND COUNTING We only take on brands that we know will exceed the needs of our salon partners. Of every brand we consider, we ask: Will it perform better than its competitors? Will it be a reliable and profitable revenue stream? Is it at the forefront of technological and cosmeceutical advancements? These questions and dozens more need to be answered before we decide whether a brand is a good fit for PBS and the 2,000plus salon, spa and clinic partners that trust our judgement.

COMPREHENSIVE ONLINE EDUCATION PORTAL Our online educational platform continues to grow, providing our salon, spa and clinic partners and their employees with 24/7 access to education and training materials. Specifically designed to bridge the gap between where your knowledge and skills are now, and where they need to be, our extensive online training portal is designed to help you grow your sales and increase profitability. Best of all, this invaluable online tool can be accessed anywhere, anytime.

PBS REWARDS PROGR AM AND TEAM INCENTIVE PROGR AM Incentive and rewards programs work, but only when the targets are achievable — which is what sets our programs apart. Our loyalty rewards can be accrued across all 13 of our brands, which makes team incentives easier to achieve.

It’s pretty simple: The more you spend with PBS, the more you save!

UNPAR ALLELED MARKETING SUPPORT Imagine having access to thousands of dollars-worth of free marketing material for every brand you stock. Our exclusive Marketing On A Platter (MOAP) program offers just that! Our easy-to-use platform gives you access to everything you need to promote PBS brands in-store and online and our marketing materials are designed with one goal in mind — to drive clients through your door and convert visits into sales. ■ For more information on our brands, call 1800 625 387 or visit www.probeautysolutions.com.au

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YO U R D E D I C AT E D

TEAM PU B LIS H E R

Professional Beauty Solutions CEO Matt Williams M A N AG I N G D I R E C TO R Lisa Williams C US TOM E R S E RV I C E Jacqui Catt Georgia Rogers Melissa Blume SA LE S SU PP O RT Jessica Giraldi Nicole Castle Fi Levings MARKETING & DESIGN Jessica Ruisan Alison Mattock Ionne Ocampo Mia Clifton

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O PE R AT I O N S & F I N A N C E Renee Hulbert Eliza Tribe Cassie Farrugia

IN THIS ISSUE...

Sabrina Lee

02 YO U R COMP L E T E B E AU T Y SO LU T I O N Have all your beauty business needs met by a single supplier.

19 A TA N N I N G R A N G E I N S P I RE D

0 6 T H E RI S E O F N AT U R A L & O RGA N I C B E AU T Y Is your business catering to this ever-growing market?

20 W E L L N ES S I S A W I N N E R With its popularity soaring, is it time to incorporate principles of wellness into your treatments?

0 9 T EC H N O LO GY T H AT T R A NS F O R MS Discover the non-surgical skincare treatments delivering instant results.

22 T H E C L E A N B E AU T Y E D I T Detox your beauty routine with these hard-working clean beauty faves.

11 E X P LO RE T H E D E R M A LUX R A N G E Award-winning LED systems to suit every business model.

12 P E E L E D TO P E RFEC T I O N Target clients’ skin concerns with Image Skincare’s professional peels.

14 M AS T E RI N G M AS K I N G W I T H IM AG E S K I N C A RE We love a good #FaceMaskMoment, and we’re not alone!

16 CO U L D A T RI P TO T H E SA LO N B E G O O D F O R YO U R H E A LT H? In this high-stress age in which we live, discover the healing power of touch.

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Susan Airey

PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

BY T H E T RO P I C S Give a faux glow that will have people asking, “Where have you been?”

23 B E AU T Y W I T H B E N E FI TS The final step of skincare is makeup, so why don’t we prescribe it the same way?

25 B E AU T I FU L S K I N B EG I NS I N THE GUT What you put on your skin is only half the story.

26 O U R D E D I C AT E D SA LO N P RO FES S I O N A L S We chat to four top salons about their must-have treatments and products, and ask, “Why PBS?”

WA R E H O US E & D IS PATC H James Stonham Patty Apoleski Nicole Harper Ellen Thompson Fiona Auglys Yang Yue Sharon Stanley Jones Georgia Macris-Roper BUS I N E SS D E V E LO PM E N T M A N AG E RS Denise Wilkie Lyng (NSW) Jessica Green (NSW) Julie Leverington (QLD) Lisa Baxter (VIC) Karoliina Oloko (VIC) Jamie-Lee Emmett (VIC) Katherine Hall (WA)

Follow us FACEBOOK PROFESSIONAL BE AUT Y SOLUTIONS - PBS INSTAGR AM @PROBE AUT YSOLUTIONS LINKEDIN PROFESSIONAL BE AUT Y SOLUTIONS

MESSAGE FROM THE

DIRECTORS Dear Salons, Spas & Clinics, Mark Twain once said that there is no surer way to find out whether you like or hate someone than to travel with them. My travel partner is also my business partner and my life partner of 25 years, Lisa. And as it turns out, I like her a great deal. I know this for sure, because in the first quarter of 2019, Lisa and I literally visited every corner of the globe in search of new opportunities and solutions that PBS could offer our salon partners. Our travels took us from Florida to Fiji, then from London to Bologna, and not only did we uncover some very exciting new additions to the Professional Beauty Solutions brand stable, but we had a great time doing it! This issue of PBS Magazine showcases these new acquisitions, and we hope you’re as excited as we are by what you find in these pages.

While many businesses may be stressing about the current retail climate, our optimism for the future of salons, spas and clinics like yours is at an all-time high. A recent report predicted that in Australia, the professional beauty channel is set to outperform the cosmetics industry within the next five years. The salons, spas and clinics that drive that growth will be the ones that think carefully about their clients’ needs, pay close attention to new technology, and take advantage of marketplace trends.

Unsurprisingly, the fastest-growing sector of the beauty industry is natural and organic products, and our desire to provide you with a new cosmeceutical skincare brand formulated with Certified Organic ingredients was the logical next step. Enter: Organic Nation — an Australian-made, no-nasties, plant-powered cosmeceutical skincare range that combines the best of science and nature to create products that are good for the skin and the planet (flick to page 6 to find out what this amazing brand can do for your clients and your business!).

Technology in aesthetic devices has also continued to progress and our drive to offer you more effective and profitable treatments (to keep your clients coming back for more), has culminated in our exciting new partnership with leading technology brand, Lynton.

Designed and manufactured in the UK by the people that literally invented IPL technology, Lynton joins our other British brand, Dermalux, in delivering you the highest quality, integrity and reliability when it comes to laser and IPL devices.

PBS is now the proud distributor of 13 world-class brands, covering everything from skincare, make-up and tanning, to spa ranges, edible beauty, LED and laser. But why have we chosen these particular brands over the hundreds of others we’ve been approached with over the years? The simple answer is: YOU. We’re driven every single day by the desire to see each of our salon, spa and clinic partners succeed beyond their wildest dreams, and before we take on a new brand, we always ask ourselves what type of products and brands you need to build a profitable business.

Our mission, as always, is to help you build a successful business that works harder for you, than you do for it.

Lisa and I are so inspired by the passion and energy we see you put into your businesses day after day, and we’re grateful to be a part of your journey. Somebody asked us the other day whether we’d still continue Professional Beauty Solutions if we won the lottery and became overnight billionaires. We looked at each other and straight away said a resounding YES! We love what we do, partnering with all of you to develop and grow amazing beauty brands in Australia. We’re excited to continue to offer you unparalleled support to ensure you’re getting everything you want from the businesses you’ve sacrificed so much to create.

As always, thank you and we hope you enjoy reading this year’s edition of the PBS Magazine.

matt & lisa williams PBS DIRECTORS

W E BS ITE W W W. PRO B E AU T YSO LU T I O NS .COM . AU

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Pictured: Matt & Lisa Williams and some of the team at the PBS Skin Summit event (June 2019).

YOUR ORGANIC SKINCARE

THE RISE OF NATURAL & ORGANIC BEAUTY

Modern consumers are more savvy, well informed and health-conscious than ever before, and an increased awareness of potentially harmful chemicals present in many personal care items has led to a growing demand for natural, organic products that are safe and non-toxic. But is your business catering to this market?

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PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

The increased consumer interest in clean beauty is great news for the professional beauty industry, but only if salons, spas and clinics can offer their clients natural, organic products and treatments that actually work.

The health-conscious consumer wants clean, natural products, without having to sacrifice skincare benefits and alternative, sustainable technologies now mean that using non-toxic, natural, organic ingredients doesn’t mean sacrificing performance.

Paving the way in this new era of clean, highperformance skincare is Australian-made, cosmeceutical skincare brand, Organic Nation. High performing, plant-powered organic skincare that delivers real results you can see and feel, Organic Nation fuses science with Certified Organic ingredients to provide skincare products that are as safe as they are effective.

Offering beautiful professional treatments as well as a range of retail products, Organic Nation was developed to meet the fastgrowing demand for Australian-made, results-driven, vegan skincare that uses powerful, Certified Organic active

Ultimate Care | Photography: @Jeena_Kensy

Because the use of the word ‘organic’ isn’t regulated in Australia, many healthconscious customers are buying products that look organic and natural, but aren’t.

Brand names and packaging are designed to imply products are ‘clean’ and ‘green’ even though they often contain potential endocrine-disrupting, carcinogenic chemicals such as parabens, sulphates, petrochemicals and artificial fragrances. In fact, brands can use the word ‘organic’ on their products even if only one of the ingredients is organic! This influx of fauxclean products has led to a demand for honest, transparent brands that hold thirdparty organic certification and can reassure

consumers that ingredients are grown, harvested and processed without the use of pesticides, fertilisers and toxins.

Organic Nation | Photography: @probeautysolutions

I

f you’ve ever worried about the ingredients on your moisturiser or cleanser bottle that you can’t pronounce, you’re not alone. An ever-growing number of consumers are starting to question the safety of the products they’re using, and nowhere is this trend more widespread than in the beauty and personal care industry.

The global organic beauty market (also known as the ‘clean beauty movement’) is expected to be worth over USD $21 billion by 2024, and the skincare sector in particular is predicted to dominate this growing organic industry.

YOUR ORGANIC SKINCARE

C A R E F U L LY C U R A T E D R A N G E O F 14 P R O D U C T S ingredients. Utilising the latest in breakthrough plant biotechnology, Organic Nation uses a unique combination of research-proven, organic actives across its range — from plant stem cells that combat the signs of ageing, to powerful peptides that calm, smooth and regenerate the skin, and high-quality, encapsulated vitamins that provide antioxidant protection.

Using Certified Organic ingredients that are grown, harvested and processed without the use of toxic pesticides and fertilisers, Organic Nation ensures their power-packed botanical ingredients are 100% pure, and the percentage of Certified Organic ingredients used is stated on each product. Insistent on ensuring the potency and purity of their active ingredients, Organic Nation founders Vanessa and George Jilly developed their Soil 2 Skin program to ensure integrity and transparency throughout the horticultural and manufacturing processes. Through dialogue with suppliers and visits to farms and production facilities, they’re able to track the journey of each product — from the soil, to your skin.

The signature fragrances of each Organic Nation product have been created with pure essential oils and Certified Organic aloe vera is used in place of water in all Organic Nation products. The result is luxurious serums, creams and cleansers that smell incredible, have a beautifully smooth feel and provide calming, hydrating and balancing benefits that water-based products simply can’t.

AUSTR ALIAN-MADE, RESULTS-DRIVEN, VEGAN SKINCARE THAT USES POWERFUL, CERTIFIED ORGANIC ACTIVE INGREDIENTS.

Organic Nation also offers a full range of professional treatments, from foot soaks and massages to facials and body wraps, designed to support the physical and emotional wellbeing of clients and empower therapists to provide beautiful, functional experiences. Mindfulness is incorporated into each treatment through “rituals” that are designed to re-centre, rebalance, and reconnect therapist and client, while products and massage support the physical needs of the client.

Each treatment is designed to provide lasting physical and emotional effects and the retail products ensure continued success with athome care. As Vanessa says, “the treatments, the rituals and the products work in synergy to open up a world of possibilities for your clients and your business.”

The clean beauty trend is only going to grow in popularity, so don’t wait any longer to capture this ever-growing eco-and healthconscious market. Free from parabens, sodium lauryl sulphate, EDTA and animal products, Organic Nation is the perfect choice — allowing you to offer your clients natural, non-toxic skincare that delivers real, skin-changing results! ■ To enquire about becoming an Organic Nation stockist, or for more information, call 1800 625 387 or visit www.probeautysolutions.com. au/organic-nation #PROBEAUTYSOLUTIONS

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Rebright - Vascular outbreak, pigmentation & sun damage Courtesy of Laser Skin Solutions

The Ultimate Skin Rejuvenation System.

3JUVE is an entirely customisable treatment that uses three market-leading skin rejuvenation technologies in one stand-alone platform, to fight the three most common signs of ageing.

For details, call 1800 625 387 or visit probeautysolutions.com.au

Remodel - Facial skin tightening

YOUR TECHNOLOGY

TECHNOLOGY THAT TRANSFORMS N O N -S U R G I C A L S K I N C A R E T R E AT M E N T S T H AT D E L I V E R I N S TA N T R E S U LT S

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or years, anti-ageing skincare products dominated the cosmetics marketplace, with consumers using a variety of products promising to “fight” the key signs of ageing. Despite the importance of a good skincare regime and the role it plays in improving the appearance and health of skin over time, consumer demand for instantaneous improvement to the skin’s appearance is at an all-time high.

British cosmetic laser manufacturer Lynton has recently launched the ultimate nonsurgical skin rejuvenation device — 3JUVE — which brings together the three most indemand skin rejuvenation technologies in one stand-alone unit.

Designed to instantly treat the three most common skin and anti-ageing concerns using a variety of specific aesthetic technologies, the 3JUVE is entirely customisable — allowing you to treat every client with a tailored, ongoing skin rejuvenation regime based on the severity of their skin issues and their particular signs of ageing.

“We asked consumers what their main ageing concerns were, and the overwhelming response was wrinkles, discolouration of the skin and a general loss of firmness resulting in sagging of the skin,” says Dr Samantha

Hills, clinical director at Lynton. “Our new 3JUVE system has been designed to tackle all three of these concerns, allowing a professional aesthetician to build a bespoke treatment regime for every client.”

Professional Beauty Solutions’ CEO, Matt Williams, had this to say about taking on the Australian distribution of the brand: “Laser technology continues to progress, and our drive to offer our salon and clinic partners with more effective and profitable treatments has culminated in an exciting new partnership with leading laser technology brand, Lynton. Designed and manufactured in the UK to the highest standards, Lynton is a trusted laser provider who offer clients instant results with minimal downtime, and we’re so excited to offer this world-class, revenue-driving technology to our clients.” ■ For more information, or to become a Lynton stockist, call 1800 625 387 or visit www. probeautysolutions.com.au/lynton-lasers

Originating from the University of Manchester, The Lynton Group is a world-leading, British-based manufacturer and supplier of aesthetic, surgical and conservation lasers. Comprising a specialist team of UK-based physicists and aestheticians with over 25 years’ experience in manufacturing medical-grade laser equipment, The Lynton Group has a reputation for unrivalled quality, reliability and post-purchase support.

T H E T R E ATM E N T

W RI N K LE S | ‘RESU RFAC E’ FR AC T I O N A L E R:YAG L AS E R (2940 NM)

V E I N S & PI GM E N TAT I O N ‘RE B RI G H T’ I P L (585NM)

T I G H T E N I N G & LI F T I N G ‘REMO D E L’ R A D I O FREQ U E N C Y (RF)

The award-winning ResurFACE laser delivers ablative treatments that help improve the appearance and smoothness of the skin and offers similar results to more aggressive treatments (such as CO2 laser and injectables), but with significantly less downtime. ResurFACE can also be used to treat a broad range of commonly occurring conditions including acne scarring, stretch marks, and fine lines and wrinkles.

Ageing skin isn’t just about lines and wrinkles — there’s also the noticeable discolouration of the skin, caused by factors like sun damage (pigmentation/sun spots), vascular outbreaks and areas of redness (common around the nose/cheeks), diet, health and so on. Rebright IPL technology selectively heats and destroys the colour — carrying chromophore molecules in the skin, providing skin with a flawless, “airbrushed” appearance.

Utilising radio waves, the Remodel technology causes micro-vibrations within the skin tissue to stimulate fibroblast cells, which then produce new collagen and elastin; creating stronger, firmer dermal tissue that combats the effects of gravity on ageing skin. This subtle lifting and tightening of the skin can greatly improve firmness and reduce sagging — resulting in a younger-looking appearance. #PROBEAUTYSOLUTIONS

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Leaders in LED Phototherapy 415NM | 633NM | 830NM Clinically proven, non-invasive light technology to transform the way you treat skin.

Dermalux® is a trusted multi-award winning, industry-leading brand of LED phototherapy and resolves a wide range of skin concerns. Dermalux® systems use industry leading and clinically proven wavelengths for treating: Active acne Rosacea Psoriasis Atopic dermatitis Uneven skin tone Inflammatory skin conditions Wounds & scars Collagen production Fine lines & wrinkles Hydratation & radiance Signs of ageing The most profitable treatment in the industry, enquire today to find out how Dermalux can boost your profits by 400%!

DERMALUX® TECHNOLOGY From concept to finished product, we design, develop and manufacture the Dermalux systems in the United Kingdom for assured quality, safety and compliance with industry standards.

Proprietary ground breaking LED technology – not ‘off the shelf’.

Clinically proven wavelengths for peak chromophore absorption – 415nm, 633nm & 830nm.

High power single wavelength ceramic LEDs for precision delivery and power.

Tri-wave technology for combined and individual wavelength treatments.

LED cooling enables consistent and stable energy output over time.

Precise narrow band wavelength specifications +/-2nm.

Five-time winner of Best Treatment at the Aesthetics Awards

YOUR TECHNOLOGY

E X P LO R E T H E

DERMALUX RANGE

AN AWARD WINNING PORTFOLIO OF LED SYSTEMS TO SUIT EVERY BUSINESS MODEL BeautyMedix Brighton | Photography: Sam Bisso

F LE X (N E W ) P O RTA B L E L E D Taking entry level to the next level, the Dermalux Flex is the most advanced portable LED system in the world.

Featuring the Dermalux guarantee of quality and efficacy, the flexible LED canopy is secured in a base unit for application to the face and can be removed and positioned flat for treatment of the body. Our investment in R&D and design innovation ensures the Flex has more power and precision than any other portable LED device on the market.

T RI -WAV E G LO BA L B ES T-S E L L E R T RI -WAV E M D (N E W ) P REC I S I O N . P OW E R . P E RF O R M A N C E

Our multi-award winning global best -seller, the Tri-Wave is a free-standing LED system that offers full treatment coverage for the face and body.

Innovative Tri-Wave technology enables three clinically proven wavelengths to be delivered as single or multi wavelength treatment for powerful and lasting results. The lightweight, ergonomic design with wheels makes the Tri-Wave easy to move, while the eight LED panel treatment head has an automated height control operation for easy positioning.

A ground-breaking medical device powered by proprietary LED technology for the most advanced phototherapeutic and photodynamic treatments available. The Tri-Wave MD is the only LED system capable of delivering three concurrent wavelengths with precision and boasts customisable power output to promote maximum cell activation. Operated by a full colour capacitive touch screen, the system offers a range of new and advanced medical protocols including Photodynamic Therapy (PDT).

COM PAC T I D E A L F O R L I G H T LO U N G ES

The Well at Clerkenwell London

Ideal for clinics or salons where space is an issue, the Compact is a table top version of the Tri-Wave with a range of pre-set, results-driven protocols. Fully automated and with flexible positioning, the Compact can provide treatments over a bed or as an express service with a chair.

Perfect for a light lounge concept too! â&#x2013; For more information, or to become a Dermalux stockist, call 1800 625 387 or visit www.probeautysolutions.com.au/dermalux

REAL RESULTS THAT CHANGE LIVES

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YOUR SKINCARE

PEELED TO PERFECTION

Image Skincare’s comprehensive range of professional treatments offer targeted solutions for specific skin concerns and promote the look of healthy, glowing skin.

Image Skincare’s professional peels are the only peels on the market that can be custom formulated to treat each of your client’s specific skin concerns. Completely customisable, the range includes 11 different peels that can be mixed and matched to address the unique needs of your clients’ skin, with unlimited options to resurface, rejuvenate, brighten, tighten and moisturise.

Unlike other peels that only use AHAs or BHAs to resurface skin, Image Skincare peels feed the skin by combining powerful exfoliating agents with an exclusive blend of over 10 different types of stem cells and 15 nourishing antioxidants, as well as a potent fusion of anti-ageing peptides, brightening agents and soothing organic aloe vera — to reveal a healthy, glowing complexion.

From the most advanced peels and cosmeceutical retail products, to luxurious facials and body treatments suited to even the most high-end spa, Image Skincare has a professional treatment solution for every skin concern and is easily integrated into every business model.

CHEMICAL PEELS

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OX YGENATING PEELS Oxygen offers numerous benefits for a healthy, radiant complexion.

It helps bring clarity to troubled skin, purifies clogged pores, supports skin elasticity and brightens dullness. The oxygenating O2 Lift® peel delivers an instant, visible boost to invigorate the skin.

O’Hara Skin & Body

Enzymatic peels use fruit-based exfoliants to dissolve dead skin with minimal irritation. Perfect for all skin types, especially dry or sensitive skin, these peels refine skin texture and deliver visible results in just one treatment.

To learn more about Image Skincare professional treatments, call 1800 625 387 or visit www.probeautysolutions.com.au/imageskincare 12

PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

Image Skincare

SPA FACIALS Our luxurious facials and body treatments are perfect for even the most exclusive spa — combining powerful results-driven ingredients with relaxing techniques. The exclusive facial treatments work at a cellular level to diminish fine lines and dark spots, fade sun damage, increase hydration and stimulate cellular turnover, while the rejuvenating body treatments work to firm, buff and purify the skin. ■

Healthy Glow Skin Care

ENZ YME PEELS

Nova Skin

Our signature chemical peels help reverse visible signs of damage by improving dullness and reducing the appearance of fine lines, wrinkles, age spots, clogged pores and blemishes. They also support skin elasticity for firmer-looking skin over time.

YOUR SKINCARE

WHAT IS IT? The Image Skincare Skin Studio is a new treatment concept that whips clients’ skin into shape! This unique and interactive experience helps increase client retention, by offering a program that’s easy for clients to embrace — with results they will love.

WHY ADD THE SKIN STUDIO EXPERIENCE? S K I N S T U D I O PROV I D E S YO U W IT H A CO N SU LTAT I O N F R A M E WO R K T H AT W I LL A SS IS T YO U W IT H : • Increasing your revenue • Selling more treatments • Selling more retail • Competing with online retailers • Increasing client retention • Creating BUZZ in your clinic

A TR AINING PROGR AM FO R YO U R C LI E N T S’ S K I N F IT N E SS T E S T / The Skin Studio experience starts with an assessment, or skin fitness test, where clients share their concerns and skin type. As a Skin Studio Coach, you will select a diet and treatment (workout) program that will help your clients reach their skincare goals.

D I E T / Since a balanced diet is key to any successful fitness program, you will prescribe an easy-to-follow home skincare regime featuring all of the essential nutrients and ingredients your clients need to treat their most pressing skin concerns and enhance their results between sessions.

WO R KO U T / The ultimate exercise program, sweat not included. Our in-clinic workout sessions are specially designed for major impact to get your clients skin into shape. Warm up slowly with gentle enzymatic peels, workout the skin with power exfoliating and skin-boosting energy complexes, then kick things up a notch for skin bootcamp with our advanced Forte peel treatments.

A TOOLBOX WITH EVERYTHING YOU NEED TO BE SUCCESSFUL

YOU’RE MORE THAN A SKIN THER APIST — YOU’RE A COACH HELPING CLIENTS REACH THEIR SKIN GOALS.

To learn more about the Image Skincare Skin Studio, call 1800 625 387 or visit www. probeautysolutions.com.au/imageskincare

A completely customisable program offering transformative results! ■ #PROBEAUTYSOLUTIONS

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YOUR SKINCARE

A H A /B H A E N Z YM AT I C M A S Q U ES

V ITA L C H Y D R AT I N G E NZ YM E M A SQU E With natural enzyme exfoliants like pineapple and papaya fruit extracts, this hydrating mask gently exfoliates dull, dry skin, while antioxidants and vitamins A, C and E nourish and hydrate — leaving you with healthy, radiant, younger-looking skin.

AG E LE SS TOTA L R E SU R FAC I N G M A SQU E A micro-exfoliating masque with alpha hydroxy acids that slough away debris and dead skin cells, this miracle-working masque helps lighten and brighten sun spots and age spots — leaving skin feeling rejuvenated and ultra-smooth. With a multi-action blend of glycolic and salicylic acids to resurface the skin, when left on for five to ten minutes this masque works as an at-home mini peel.

MASTERING MASKING WITH IMAGE SKINCARE

C LE A R C E LL M E D I C AT E D AC N E M A SQU E

We love a good #FaceMaskMoment and we’re not alone!

If thousands of Instagram mask-faced selfies are any indication, this skincare trend’s popularity is soaring, and according to a recent research report, the sheet mask market is expected to reach over USD $336 million by 2024.* Image Skincare masks offer serious skin benefits, thanks to targeted delivery systems and concentrated ingredients, so what are you waiting for? Find your perfect mask match today! * Source: Transparency Market Research

A powerful blend of salicyclic and glycolic acids, this mask immediately draws out impurities and excess oil, while an antioxidant-rich blend of nutrients soothes blemishes, and green tea and manuka hydrate acne-prone skin.

OVERNIGHT MASQUES AG E LE SS TOTA L OV E R N I G H T R E T I N O L M A SQU E The ultimate beauty sleep sidekick, this mask’s multi-action technology continuously releases encapsulated retinol and hydrating marine collagen microspheres to improve the appearance of wrinkles. A revolution in retinol therapy for intensive nighttime skin revitalisation, wake up to visibly firm, hydrated skin.

V ITA L C H Y D R AT I N G OV E R N I G H T M A SQU E Wake up with intensely hydrated skin, thanks to a triple mineral complex that boosts radiance, and a gel texture that drenches skin with hydration and vitamins while you sleep. A natural retinoid alternative, blue-green algae extract diminishes the appearance of fine lines, while hematite and malakite minerals soothe stressed-out skin.

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SHEET MASKS I M A S K H Y D RO G E L S H E E T M A S KS (A N T I -AG I N G A N D H Y D R AT I N G) Containing a potent blend of botanicals, peptides, hyaluronic acid and niacinamide to rejuvenate and smooth skin, this 3D mask uses hydrogel technology for efficient delivery of ingredients – maximising the anti-ageing benefits and allowing skinnourishing volcanic waters to impart a healthy, dewy glow. Perfect for upgrading treatments or for using post-needling or epi-blading.

D E TOX I F Y I N G M A S KS STEM CELL MASQUES T H E M A X S T E M C E LL M A SQU E With a high concentration of potent state-of-the-art ingredients, this luxurious mask visibly rejuvenates, regenerates and revitalises dull, ageing skin, thanks to plant-derived stem cells, powerful peptides and natural botanicals that restore skin’s radiance.

I M A S K F I R M I N G T R A N S FO R M AT I O N M A S K A revitalising and firming mask that hydrates and balances the skin, bentonite clay removes impurities, pepper berry fights visible signs of stress and fatigue, hyaluronic acid hydrates, and jojoba beads gently exfoliate — leaving skin smooth and firm. In clinical tests, after just one application, 97% of users reported skin that felt firmer, 90% agreed their skin appeared revitalised and 90% reported skin that looked tight and toned.

@annasskinbeauty

@michelleleanna

I M A S K PU RI F Y I N G PRO B I OT I C M A S K O R M E D I C BA L A N C I N G G E L M A SQU E An ultra-gentle, organic gel mask developed to soothe and hydrate unbalanced skin, organic aloe vera, calendula and cucumber immediately hydrate and calm the skin, while copper and liquorice protect, repair and brighten.

Resist dehydration and imbalance with this fortifying yoghurt-based probiotic mask that supports the skin’s naturally occurring flora and boosts the complexion. Green clay and activated charcoal absorb impurities while vitamins, minerals and super fruit antioxidants deliver hydration, clarity and balance. In clinical tests, after just one application, 93% of users agreed that their skin felt detoxified, 93% said their skin felt balanced and 80% reported skin that looked less oily.

@luminescencebeautytherapies

@oharaskinandbody

■ To enquire about becoming an Image Skincare stockist, or for more information, call 1800 625 387 or visit www.probeautysolutions.com.au/imageskincare #PROBEAUTYSOLUTIONS

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YOUR SPA

Yasawa Island Resort & Spa, Fiji

C O U L D A T R I P TO T H E S A LO N O R S PA B E

GOOD FOR YOUR HEALTH?

Australians are more stressed than ever, giving rise to an increase in stress-related illnesses. But what if human touch is the antidote?

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t should come as no surprise that in this busy, technology-driven age we live in, stress is on the rise. Four out of every 10 Australians believe stress is having a ‘moderate’ to ‘very strong’ impact on their physical and mental health, and these responses are consistent with recent research that shows stress has a toxic effect on the body. Stress can affect all aspects of our life, including our emotions, behaviors and cognitive ability, and if left unchecked can exacerbate existing health conditions like diabetes, asthma and migraines, and cause new ones such as high blood pressure, heart disease, obesity, and depression and anxiety.

Relaxation is the only true antidote to stress, and we know that a visit to the spa or salon is a great way for clients to take some time out and get their stress and anxiety levels under control. But it’s important to remember that while products are crucial to delivering fast,

PURE FI JI PROFESSIONAL TREATMENTS ARE PERFECT FOR THE TIME-POOR, STRESSED OUT CLIENT

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visible results for skin concerns, human presence and touch is the key to providing your clients with the relaxation and stressrelief they crave. “Going to a spa is a way of getting taken care of that is psychologically and culturally acceptable, and we can carry that feeling of being cared for with us for a period of time, and very often that can help us cope with stress,” says New York University professor of psychiatry Dr. Virginia Sadock.

Physical contact is necessary for our wellbeing, and gentle, nurturing touching has a beneficial affect on our physiology because it causes our bodies to release oxytocin — a ‘feel good’ hormone that helps counteract stress hormones. Physical touch also increases circulation, which in turn helps the blood deliver oxygen and nutrients to the cells.

Treatments like facials, massages and body wraps deserve to be seen as more than just moments of ‘time out’, because they’re actually imparting health-improving benefits to clients by lowering blood pressure, decreasing muscle tension and pain, and cultivating an overall sense of wellbeing. And while a lot of the de-stress magic can be put down to touch, it’s also important to make sure you’re undertaking these treatments in a calming environment and with the right products. Pure Fiji is a professional bath, face and body care range perfect for creating that feeling of tropical escapism in your spa or salon.

Combining the best of ancient Fijian traditions with advanced technology, Pure Fiji’s Signature Rituals are luxurious professional treatments designed to nourish, hydrate and strengthen the skin, while offering clients a moment of much-needed, deep relaxation.

Amazing for the skin and incredible for relaxation and wellbeing, Pure Fiji’s unique treatments and retail products let you provide your clients with the self-care they so often fail to give themselves and allow you to be an integral part of their wellness journey.

Pure Fiji products are designed to reflect the vibrant Fijian culture and lifestyle, and will leave your clients feeling refreshed, relaxed and pampered — so what are you waiting for? Help your clients de-stress and improve their overall health and wellbeing by bringing a slice of Pure Fiji paradise into your spa or salon today. ■ For more information, or to become a Pure Fiji stockist, call 1800 625 387 or visit www. probeautysolutions.com.au/pure-fiji

OUR SALON PICKS

Nourishing Exotic Oil ‘Coconut’

Hydrating Body Lotion ‘Coconut Lime Blossom’

Body Butter ‘Starfruit’

Coconut Sugar Rub ‘Mango’

Bring tropical Fijian luxury to your spa Take your clients’ skin on the ultimate luxurious escape with our indulgent range of nourishing body oils, fresh sugar scrubs, creamy coconut lotions, and soothing balms and butters.

With a heavenly range of Signature body treatments and a comprehensive range of body, face and hair products, Pure Fiji combines a natural blend of exotic nut oils with botanical infusions to nourish and hydrate, while tropical fragrances take you on the ultimate sensory journey.

Designed for ultimate skin nutrition, our award-winning signature oil blend forms the basis of all Pure Fiji products and comprises 4 nourishing nut oils: COCONUT | MACADAMIA |

DILO | SIKECI

Cold-pressed at their source to preserve the molecular structure, our nut oils are exceptionally high in essential fatty acids omega-3 and omega-6, and contain vitamins A, C, B and E for smooth, healthy skin — meaning a massage becomes a skin treatment!

FIND OUT WHY EVERY WORLD-CLASS SPA IN THE SOUTH PACIFIC CHOOSES PURE FIJI OVER ANY OTHER BRAND. AU.PUREFIJI.COM

YOUR TANNING

AU S T R A L I A N TA N N I N G R A N G E

INSPIRED BY THE TROPICS As much as we love a good spray tan, nobody really wants to admit they got it at a salon! Rather, we want people to think we’re naturally glowing or that we’ve just returned from a vacation somewhere fabulous.

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elf-confessed serial spray tanners, PBS founders Matt and Lisa Williams had never found a tanning formula that met their admittedly high standards — so they created their own.

and Lisa to produce a tanning range that ticked all the boxes. “We knew we were onto something when Tan Temple’s clients started to say, ‘Whatever you sprayed me in last time, I want that again!’” Lisa explains. “Then one day, Matt was trialling the final formula and a friend at the gym asked if he’d just come back from holidays!”

“We were fortunate enough to be close friends with the owners of Tan Temple, one of Australia’s busiest tanning salons in Sydney’s Bondi Beach, and we worked together for nearly two years to create Sunescape — developing and testing our formulas on real customers,” says Matt.

And so, the names of Sunescape’s varying shades were born — Weekend in Bondi (light), Week in Fiji (medium), Month in Maui (dark) and Summer in Santorini (ultra dark).

“We knew that if we were going to launch a new tanning brand to market, it had to be superior to anything else out there. The tan had to look natural, fade evenly without drying the skin, and smell good.

We set ourselves the task of creating formulas that were rich with skinnourishing ingredients and would give you a natural-looking tan that you’d swear was the result of a holiday in a tropical paradise.”

Since then, Sunescape has become the go-to tanning formula for celebrities, influencers, models, brides and of course, everyday men and women who want to get that natural glow. With professional spray tan formulas and a gorgeous take-home retail range, if you haven’t tried Sunescape yet, best pack your bags and choose your destination! ■

Tweaked and tested weekly at Tan Temple, therapist and client feedback was crucial to the formulation process and allowed Matt

For more information, or to become an Sunescape stockist, call 1800 625 387 or visit www.probeautysolutions.com.au/sunescape

SUNESCAPE’S FORMULA FOR SUCCESS Sunescape products are formulated to provide a natural looking tan that not only smells amazing, but is also good for your skin. All of our formulas contain added vitamins, antioxidants and oils to nourish and hydrate, while anti-ageing and firming ingredients leave skin smooth and replenished.

@daniellelaurendavis5

@justanothermannequin

AUS T R A LI A N M A D E & OW N E D

F R E E F ROM PE T RO C H E M I C A L S & PA R A B E N S

FA D E S E V E N LY & N AT U R A LLY W IT H O U T PATC H I N E SS

A D D E D O I L S FO R H Y D R AT I O N & N O U RIS H M E N T

@_danni.gibson_

1-2 H O U R R A P I D TA N

A LCO H O L F R E E*

FO R M A LD E H Y D E F R E E

@jessie.lockley

V E GA N & C RU E LT Y F R E E

A D D E D E X T R AC T S FO R OV E R A LL S K I N H E A LT H

*Our signature formulas are FREE from alcohol and our new, ultra-dark Summer in Santorini formula contains only naturally-derived alcohol. @diazdilya

@amypejkovic

#PROBEAUTYSOLUTIONS

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YOUR WELLNESS

WELLNESS IS A WINNER

With the wellness movement showing no signs of slowing down, it’s time your salon or spa began catering to this booming market — and there’s no better choice than Australian beauty and lifestyle brand ECOCOCO.

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hile it may seem like the ‘wellness’ trend is everywhere these days, the philosophy of wellness has actually been around for thousands of years. Now a $4.2 trillion market that’s growing twice as fast as the global economy (and represents 5.3% of all global economic output!), the wellness practices we’re familiar with today are ancient in origin — from Ayurvedic activities like yoga and meditation, to traditional Chinese medicine, like acupuncture, massage and herbal medicine.

The concept of wellness (defined by the World Health Organisation as “a state of complete physical, mental and social wellbeing — not merely the absence of disease”) may have been around for millennia, but in modern times the worldwide chronic disease and obesity crisis has brought it into the mainstream. It’s no

coincidence that the wellness movement has soared in popularity at this particular time in human history — when we’re busier and more stressed than ever. In 2014, more than a third of global employers had invested in wellness programs for employees, and more and more consumers are turning to natural therapies and products as a way to de-stress and simplify their lives.

The concept of wellness is transforming every industry, from food and travel, to medicine and fashion, and as a salon or spa owner, you’re part of the important spa and personal care industry that makes up the ever-growing ‘wellness economy’. Now’s a great time to incorporate the principles of wellness into your service and product offering, with products that provide real results, as well as wellness benefits.

THERE’S A SHIFT TOWARDS CLEAN BEAUT Y PRODUCTS THAT ARE AUSTR ALIAN-MADE, VEGAN, CRUELT Y FREE, AND FREE FROM NASTIES LIKE SULPHATES AND PAR ABENS.

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Australian beauty and lifestyle brand ECOCOCO offers a luxurious alternative to mainstream clinical treatments with its wellness-focused professional product and service range. Launched in response to a growing consumer demand for clean, ecoconscious beauty and hair care products, ECOCOCO is passionate about natural beauty and seeks to encourage people to take a holistic approach to their daily beauty regime. The range of professional treatments and retail products are chemical and toxin free, vegan and cruelty free, and harness the power of nature to nourish skin and hair.

We sat down with ECOCOCO Brand Manager Jessica King to chat about the brand’s influences, the wellness movement, and what sets ECOCOCO apart.

CAN YOU TELL US HOW AND WHY ECOCOCO WAS LAUNCHED? WHAT MARKET WERE YOU HOPING TO REACH AND WHAT DID YOU SET OUT TO ACHIEVE WITH THE BRAND? ECOCOCO is the brainchild of our incredible founder, Stefan Ackerie. Prior to launching ECOCOCO, Stefan owned and ran the largest privately-owned hairdressing company in the Southern Hemisphere. ECOCOCO was developed from his deep understanding and knowledge of the hair and beauty sector.

After identifying an industry demand for environmentally friendly beauty and hair care products, Stefan launched ECOCOCO in 2014 — a range of vegan and crueltyfree hair, skin and tanning products formulated with organic coconut oil and all-natural botanical ingredients.

These days, the modern consumer wants to know what they’re putting onto and into their bodies and there’s a shift towards clean beauty products that are Australian-made, vegan, cruelty free, and free from nasties like sulphates and parabens. ECOCOCO provides the savvy consumer with a range that meets all these needs, while also incorporating the life- changing principles of wellness. At the end of the day, we strive to deliver innovative products that empower men and women to look and feel their best in a healthy, natural way.

WHAT INSPIRED ECOCOCO’S PROFESSIONAL TREATMENTS AND WELLNESS PROTOCOLS, AND WHAT PHILOSOPHIES AND CULTURES HAVE FORMED THEM? Our professional wellness treatments and protocols were originally inspired by our salon and spa stockists who wanted to offer their clients more than skin and body benefits. They were realising that in this busy modern age, people are looking for relaxing treatments that offer mental and spiritual wellbeing, as well as physical results. As a result, we began designing treatments that incorporated calming and healing rituals inspired by ancient Chinese, Indian and Thai practises that would treat the outer body, the lymphatic system, and the clients’ state of mind. Our professional treatments focus on the notion of wellness and tend to both inner and outer wellbeing, while our range of retail products means clients can continue the daily self-care rituals at home.

THE WELLNESS MOVEMENT HAS SOARED IN POPUL ARIT Y BECAUSE WE’RE BUSIER AND MORE STRESSED OUT THAN EVER.

WHAT SETS ECOCOCO APART FROM OTHER FACE / BODY / HAIR CARE RANGES ON THE MARKET? Our hero ingredients and essential oils definitely set us apart from other brands that are out there, because they enable us to

provide products that achieve real results, naturally. 100% certified organic coconut oil forms the basis of all ECOCOCO products, and we supplement this amazing ingredient with high- performance, natural ingredients like Kakadu plum, charcoal, rosehip oil, goji berry and acai berry, and beneficial, allnatural essential oils that can calm and relax (or invigorate and uplift!) the mind and body. Our wellness rituals and the use of energy-healing crystals in our professional treatments also help set us apart from other brands.

WHY DID YOU DECIDE TO INTRODUCE CRYSTALS TO THE RANGE, AND WHAT DO YOU HOPE THEY BRING TO THE ECOCOCO TREATMENT EXPERIENCE? Crystals have really made a comeback these past few years, along with the rise of wellness philosophies and holistic health, so we knew they were definitely something we wanted to incorporate into our treatments. According to ancient philosophies, crystals carry powerful energies that positively interact with your body’s energy field, or chakra, and holding them or placing them on your body is thought to promote physical, emotional and spiritual healing. Whether or not you believe in the healing powers of crystals, their use brings an additional tactile experience to the treatments (we suggest warming or cooling them to achieve different sensations for your clients) and clients really seem to love them.

HOW DO YOU SEE THE WELLNESS MOVEMENT AFFECTING THE PROFESSIONAL BEAUTY INDUSTRY? The wellness movement has allowed the professional beauty industry to introduce ‘experiences’ into their services, rather than simply offering skin ‘treatments.’ In doing so, it’s highlighted the importance of the mind/body connection, and how achieving this balance can be so beneficial to our overall wellbeing. This more holistic approach to professional beauty services means clients are getting even more out of a visit to the salon or spa, leading to increased customer satisfaction and loyalty. And that can only be a good thing! ■ For more information, or to become an ECOCOCO stockist, call 1800 625 387 or visit www.probeautysolutions.com.au/ecococo

CRYSTAL GUIDE ECOCOCO incorporates a range of crystals into its treatments — read on to discover their uses and benefits.

ROSE QUARTZ FACIAL CRYSTAL Perhaps the crystal most synonymous with the current wellness movement, rose quartz is the ultimate beauty crystal, believed to reduce impurities and stress in the skin.

ECOCOCO’s rose quartz face crystal is designed for use in a soothing facial massage aimed at increasing microcirculation to plump and smooth the skin and encourage cell rejuvenation.

ROSE QUARTZ & AMAZONITE PALM STONES Designed to fit in the palm of your hand, palm stones are versatile pieces that can be incorporated into treatments in a number of ways. Whether held by clients during treatment or placed on various parts of the face or body during facials and massages, ECOCOCO’s palm stones can be a comforting, grounding tool for your clients.

JADE EYE MUSHROOM A highly calming stone, jade is great for use on irritated and inflamed skin and is thought to improve skin elasticity. ECOCOCO’s jade eye mushroom crystals are designed to be used below the orbital bone in gentle gliding movements that encourage lymphatic drainage, and reduce puffiness and the appearance of fine lines.

JADE EYE MASK The coolness and weight of this mask helps reduce pore size, decreases puffiness and relax fine lines, and ECOCOCO recommend keeping it in the fridge for ultimate results.

BLUE CALCITE BODY MASSAGER This large, smooth crystal feels beautiful in your hand and is thought to clear negative energy, promote physical healing and encourage rest and relaxation — making it the perfect ECOCOCO piece for use in massages.

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YOUR CLEAN BEAUTY O RGA N I C N AT I O N B L AC K RI C E SC RU B

LÜ K B E AU T I FO O D LI P N O U RIS H LI PS T I C K A range of 100% natural, toxin-free lipsticks formulated with food-active ingredients, Lük Beautifood Lip Nourish lipsticks feed lips with plant-derived nutrients, antioxidants and anti-inflammatories — providing lasting hydration and protection for beautiful, natural lips. Free from synthetic dyes, preservatives and fragrances, Lük’s Lip Nourish lipsticks are flavoured with cold pressed essential oils and come in 12 delicious, flattering shades.

Designed to resurface and smooth all skin types, Organic Nation’s Black Rice Scrub is formulated with 84.9% certified organic ingredients, and harnesses the powers of phytonutrient-rich ginseng and calming, cleansing gingko to tone, brighten and detoxify the skin. A fantastic pick-me-up, thanks to its incredible aroma of exotic essential oils, this scrub skips the environmentally unfriendly microbeads — instead using crushed black rice to buff away build up and debris from the skin’s surface.

YO U N G B LO O D N AT U R A L LO OS E M I N E R A L FO U N DAT I O N Formulated with 100% pure minerals and natural ingredients that let the skin breathe, Youngblood’s topselling Loose Mineral foundation is a foundation, concealer, powder and sunscreen — all-in-one! Free from skin-irritating nasties like parabens, chemical dyes, artificial fragrances, alcohol, and petrochemicals, the weightless, breathable mineral blend effortlessly builds from sheer to full coverage — perfectly concealing imperfections to give you healthy, glowing skin.

the CLEAN BEAUTY EDIT Detox your clients’ beauty routines with these hard-working, clean beauty faves that are non-toxic and kind to your skin.

B E S TOW O RGA N I C H E R BA L T E A A therapeutic alternative to coffee and black tea, Bestow Organic Herbal Teas provide delicious, hydrating nutrition to support healthy, luminous, youthful skin.

One hundred percent organic and available in five complexion-boosting blends, the benefits of these teas don’t stop at the skin — when you purchase these fair trade teas you’re directly supporting the local community in Sri Lanka where the tea leaves are harvested.

WOT N OT N AT U R A L FAC I A L W I PE S Good for your skin and the earth, Wotnot Natural Face Wipes are 100% biodegradable, natural fibre wipes, infused with naturally-sourced vitamin E and certified organic botanical extracts to gently remove make up and impurities — leaving skin cleansed and calm. Free from alcohol, artificial fragrances, parabens and petrochemicals, Wotnot Natural Facial Wipes are luxuriously soft and suitable for even the most sensitive skin .

E CO CO CO S T R E SS F R E E O I L Formulated with organic coconut oil and a unique blend of geranium, lime and orange peel oils, ECOCOCO’s Stress Free Body Oil intensely moisturises skin from head to toe — encouraging collagen production, increasing blood flow and imparting relaxing aromatherapy benefits. 100 percent naturally derived, as well as vegan and cruelty-free, this body oil relieves tension and stress — transporting you to a spa-like state of tranquillity.

YOUR MAKEUP

the FINAL STEP in SKINCARE It’s estimated that up to 75% of women wear makeup every day, but unless therapists are steering their clients towards the right makeup, they run the risk of undoing all their hard work.

The final, yet often forgotten step of skincare is makeup, so why aren’t we prescribing it the same way?

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herapists put their heart and soul into treating their clients’ skin, and there’s nothing better than achieving confidenceboosting, life-changing results. But if your clients are going home and using makeup that contains harmful chemicals, preservatives and fillers, they’re likely to undo all your hard work!

Adding Youngblood to your salon not only provides an excellent new revenue stream, it is the crucial and final step for healthy, glowing skin. Stressing the importance of makeup as the last step of skincare will allow you to provide your clients with end-to-end care that will keep them coming back time and again.

Founded by medical aesthetician Pauline Youngblood, Youngblood Mineral Cosmetics was developed, with the help of chemists, dermatologists and cosmetic surgeons, to be gentle enough for use on patients recovering from harsh medical procedures like laser, microdermabrasion, chemical peels, surgeries and even cancer treatments. Formulated with natural ingredients derived from the earth’s minerals, Youngblood mineral makeup is non-irritating, nondrying and non-comedogenic — and is designed to heal and soothe the skin, while effectively covering blemishes, discolouration and pigmentation, and providing a flawless, lightweight finish.

With so much hard work being put into delivering the finest treatments and getting the best results for your clients, isn’t it time you chose a makeup brand that doubles as skincare and supports your in-salon treatments? ■

Youngblood’s Loose Natural Mineral Foundation is formulated with natural ingredients that allow the skin to breathe and function normally, and acts as a foundation, concealer, powder and sunscreen all-in-one. While traditional makeup tends to include long lists of skin-irritating binders, fillers (such as talc), chemical dyes, artificial fragrances, chemical preservatives (like parabens), alcohol, lead and mineral oil, Youngblood can be best summed up by the ingredients it leaves out. Free from all the aforementioned nasties, Youngblood instead uses natural ingredients like titanium dioxide, iron oxides and mica to produce foundations that are gentle on skin and better for your overall health and wellbeing. The end result is a luminous, refined finish on every skin type — whether sensitive, allergy-prone, acne-prone, mature or post-procedure.

For more information, or to become a Youngblood Mineral Cosmetics stockist, call 1800 625 387 or visit www.probeautysolutions.com.au/ youngblood-mineral-cosmetics

Pictured: Youngblood’s Ultimate Starter display stand

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BECAUSE W H AT YOU PUT on YOUR SK IN IS ONLY half THE STORY

ENHANCE YOUR CLIENTS’ SKINCARE RESULTS WITH THE POWER OF DERMO-NUTRITION

Thanks to their powerful blends of essential nutrients, probiotics and essential fatty acids, Bestow Beauty super-food oils and powders moisturise, nourish and purify the skin from within.

Designed by a beauty therapist, for beauty therapists, Bestow Beauty encourages the elimination of toxins and boosts collagen and elastin production — resulting in healthy, glowing skin that’s truly transformed, from the inside out.

CALL 1800 625 387 FOR YOUR FREE SAMPLES WWW.BESTOWBEAUT Y.COM . AU 24

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YOUR INTERNAL BEAUTY

BE AUTIFUL SKIN

BEGINS IN THE GUT With a new wave of scientific gut research highlighting the direct connection between gut health and skin health, we now know that we can’t truly heal inflammatory skin conditions like acne, rosacea and eczema, or revitalise dull, lacklustre skin without first rebalancing the gut.

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ur gut is home to a complex ecosystem of bacteria and fungus called the microbiome, and poor diet, ill health and genetics can deplete our colonies of beneficial microbes - leading to a disordered gut.

Inflammatory skin conditions such as rosacea and eczema are now widely thought to be the result of an inflamed gut, (thanks to a microbiome imbalance), which is why it’s just as important to treat the skin from within, as as it is to treat it topically. Because what we put on our skin is only half the story, Bestow Gut Love+ is a specially formulated world-class synbiotic powder, with probiotics, prebiotics and digestive enzymes that address skin issues at their root by restoring gut health.

B I O H M ® | A S U PE RI O R PRO B I OT I C

W H AT A R E T H E S K I N B E N E F IT S?

Did you know? Bacteria is only half the story when it comes to rebalancing the gut.

Fungus is equally as important, but is overlooked in most probiotics. Developed by Dr. Ghannoum — a globally recognised expert in gut health — BIOHM® optimises digestive health by combining good bacteria, good fungi and enzymes to break down digestive plaque; allowing its 30 billion live active cultures to maintain, support, and promote the balance of the digestive system’s total microbiome.

Bestow Gut Love+ renews your skin from within by rebalancing your gut and promoting the efficient elimination of skinirritating toxins from the body. In conjunction with a skin-friendly, gutsupporting diet you may notice the following skin benefits:

B E S TOW GU T LOV E + Creating the inner environment for clear, glowing skin, Gut Love+ contains the exclusive BIOHM® probiotic that combines prebiotics and good fungi - promoting the elimination of toxins from the body and seeking to rebalance the gut’s all-important microbiome. Enzymatic action helps break down digestive plaque built up on the gut wall, superfoods support bowel health and promote the elimination of skin-irritating toxins and hormones from the body, while liquorice, slippery elm, organic sulphur and L-glutamine repair the gut wall.

INFL AMMATORY SKIN CONDITIONS SUCH AS ROSACEA AND ECZEMA ARE NOW WIDELY THOUGHT TO BE THE RESULT OF AN INFL AMED GUT

• Dull or congested skin becomes clearer and brighter.

• Inflamed or sensitised skin becomes calmer and stronger.

• Deep, cystic acne (which indicates a hormonal imbalance) begins to clear over time, as waste hormones and toxins are efficiently eliminated from the body.

Beautiful skin begins in the gut, and mixed into milk, yoghurt or a smoothie, Gut Love+ is an easy way to improve skin health from the inside out. If you have clients with stubborn skin conditions that aren’t responding to topical treatments, it might be time to take a more holistic approach by introducing Bestow Gut Love+ into their daily skincare regime. ■ For more information, or to become a Bestow Beauty stockist, call 1800 625 387 or visit www. probeautysolutions.com.au/bestow-beauty #PROBEAUTYSOLUTIONS

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YOUR SUCCESS

W E LOV E O U R D E D I C AT E D

SKINCARE PROFESSIONALS All over the country, our salon partners are pursuing their passion for beauty and business success. Here, we chat with four of our top salons to discover their must-have treatments and products and find out why they love partnering with PBS. Zwar Beauty

TH E BE AUT Y SPOT | SWAN HILL , VIC

Z WAR BE AUT Y | PORT LINCOLN , SA

Winner of the PBS Salon of the Year award for the second year running, The Beauty Spot is an elegant and tranquil salon, offering a huge range of high-end treatments that see clients experience life-changing results. From Image Skincare, Dermalux LED, and Youngblood Mineral Cosmetics, to Bestow Beauty, Pure Fiji and Sunescape Tan, owner-manager Christine Ewart swears by PBS brands because she knows they deliver results.

Cutting down her salon menu by more than half, to focus on her core treatments — skincare and facials — was a huge risk for Zwar Beauty’s Tenille Dodd. But it’s a leap of faith that paid off for the dedicated and passionate salon owner, seeing her home salon become the success it is today!

TO P -S E LLI N G T R E ATM E N T S? Image Skincare facials and peels and Dermalux LED are our top treatments, because they provide amazing results and are easily supported by great home care products. We recently treated a teenage girl with severe acne, who’d tried every product and prescription medication under the sun without success. After just three Dermalux treatments we started to see incredible results — less redness, fewer pustules and a much calmer complexion. We then incorporated Image Skincare peels and home care products, and her skin completely transformed. As did her confidence!

D O YO U US E T H E F R E E M A R K E T I N G P ROV I D E D BY P B S? Yes, always! The free marketing material PBS provides takes the stress out of running a business. It’s one less thing I need to worry about, and I don’t have to plan promotions ahead of time because it’s done for me! The graphics look beautiful on our social media pages, and we also use their posters in the windows of the salon.

W H Y D O YO U LI K E D E A LI N G W I T H P B S A S A D IS T R I BU TO R? PBS is an exceptional company in all aspects! Ordering is always an easy process, and it’s now even easier thanks to their online ordering form. Staff training is crucial to my salon’s success, and PBS offers several training options throughout the year for The Beauty Spot each of their brands, which is fantastic.

We also receive amazing salon support from PBS — from the ordering team through to our Business Development Manager, everyone is always easy to contact and more than happy to assist with any inquiries we have. I highly recommend PBS to anyone in the beauty industry!

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H E RO P RO D U C T S? I always wanted to be the person that people came to with their skin disorders instead of going to the doctor, and once I started stocking Bestow Beauty I learned that I had to start working internally before beginning topical treatments.

It’s so clear to me now that if your gut is inflamed, it’s going to show in your skin! Image Skincare is my topical skincare choice and with the power of both brands I know I can make real changes to my client’s skin — which in turn can change their life! That’s what sets my business apart — I get to the root cause of skin issues, rather than offering my clients band-aid solutions. Living with a skin disorder can have a huge effect on your emotional and mental wellbeing and I’ll do anything to help my clients heal themselves and regain their confidence!

TO P -S E LLI N G T R E ATM E N T S? The Image Skincare Ormedic Lift Peel and Dermalux LED Phototherapy — combined! I love the fact that you can use the Ormedic Lift on any skin type without having to prep the skin, and I follow this incredible peel with 20 minutes under the Dermalux.

The Dermalux treatment is so powerful that I can confidently say all skin types will see results after just two sessions. It’s the best investment I’ve ever made!

T H E IM P O R TA N C E O F E D U C AT I O N A L E V E N T S & T R A I N I N G? Being a sole operator definitely has its up and downs. I’d love to be able to share my workload and bounce ideas off colleagues, or have someone look after my marketing and social media — but I just don’t have that luxury.

This is why I believe educational events and training are so important — they not only expand your knowledge, but they keep you focused and motivated and provide great networking opportunities. I recently attended the PBS Annual Skin Summit, which was the best networking and educational event I’ve ever been to. So motivating and inspiring!

YOUR SUCCESS TH E TEMPLE SKINC ARE | C A STLE HILL , NSW Castle Hill’s The Temple Skincare & Spa is a multiple awardwinning day spa and medi spa, nestled by the pool inside boutique hotel, The Hills Lodge. Managed by Rene Herald, a visit to The Temple Skincare & Spa provides luxurious pampering to nurture the body and soul, while their resultsdriven medi spa offers services and technology that provide guests with outstanding results.

TO P -S E LLI N G T R E ATM E N T S? Our top selling services are massages, facials and Dermalux LED, and at Temple Skincare, we believe that having a wellness spa and a results-driven clinic under one roof is the way of the future. We combine advanced skin treatments that deliver visible results to our clients, with a holistic touch of massage and wellness — because we know there’s a demand for both. Our clients can enjoy the best of both worlds with a therapist’s hands offering kinetic touch and holistic healing, while high-tech machinery and advanced cosmeceutical skincare provide real long-term results.

Body Wisdom | Photography: perthpop.com

B E N E F I T S O F P B S’ O N LI N E E D U C AT I O N & T R A I N I N G? The new online training portal is a fantastic way to ensure all team members are up-to-date with their training and product knowledge, and we also use it as part of our induction process when we hire new staff. The platform can be used anytime, anywhere, and our team log on at home, during slow periods at work and on their lunch breaks!

BODY WISDOM | MOUNT HAW THORN , WA After discovering Image Skincare in 2012, Amy Marvelli from leading Perth clinic Body Wisdom, pushed to be the first Australian stockist of the range, and so began a reputable career treating skin.

Along with Image Skincare, Body Wisdom treats clients with Dermalux LED and gets them event-ready with Youngblood Mineral Cosmetics and Sunescape Tan. C LI E N T FAVO U R I T E S? Our top selling treatment is the Image Skincare Wrinkle Lift Forte Peel, and our clients also love the Vital C Anti-Ageing Serum and Hydrating Facial Cleanser products, as well as the Ageless Total Pure Hyaluronic Filler. I love Image Skincare because you get to use amazing ingredients (like kojic retinol and hyaluronic acid) that make a real difference to the skin, and Dermalux LED is always firm client favourite! We recently had a client experiencing adultonset acne, so we combined the Dermalux acne setting with a customised Image Skincare peel, and within six weeks she was thanking me for results that were even better than I’d promised!

The Temple Skincare

H OW H A S T H E S U P P O R T F ROM P B S H E LP E D G ROW YO U R BUS I N E S S? I’m all about relationships, which is one of the main reasons I love partnering with PBS. I don’t feel like I’m just an account or a number with them — they actually care about the success of my business and want to help it become more profitable. Our business development manager is also amazing; she’s always willing to brainstorm and help us put strategies in place and she even does training with us via Skype! We’re so grateful for the high level of knowledge and training we get from PBS — it really does make a world of difference.

D O YO U US E T H E F R E E M A R K E T I N G S U P P O R T P ROV I D E D

BY P B S? Yes! The free Marketing On A Platter (MOAP) materials that PBS provides to all its salons are an absolute life saver! My life is so much easier, because they do the hard yards for me. From creating promotions for us to pass onto our clients, to supplying emails, instore posters and social media graphics to promote them — MOAP gives you everything you need to nail your marketing campaigns!

THE IMPORTANC E OF EDUC ATIONAL E VENTS & TR AINING? The PBS events I’ve attended have really inspired me as a business owner and have definitely aided the growth of my clinic. I’ve learnt about profitability, rules and regulations, how to be a better boss, and how to balance working in and on my business. I always notice a spike in sales after I attend PBS events — because I go back to work with an action-taking attitude! I always make sure I share what I’ve learnt with my staff, to motivate and inspire them as well.

WHY DO YOU LIKE DE ALING WITH PBS AS A DISTRIBUTOR? I love PBS because they listen and they’re always willing help! The team at PBS have helped me set budgets and treatment pricing and they always manage to inspire me if I’m feeling demotivated in my business. The knowledge and experience that owners Matt and Lisa Williams have is superior to anyone else I’ve ever worked with, (even during my time running a successful beauty franchise), and I guarantee you’ll struggle to find that level of experience and guidance anywhere else within the industry. ■

To become a Professional Beauty Solutions stockist, call 1800 625 387 or visit www.probeautysolutions.com.au #PROBEAUTYSOLUTIONS

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POWER-MASKING Get ready to binge-mask with the introduction of new multi-action masks that fortify, rejuvenate and boost skinâ&#x20AC;&#x2122;s natural glow.

Image Skincare continues to deliver the latest skincare technology with their release of two new masks. To find out more, please call 281800 PROFESSIONAL SOLUTIONS MAGAZINE 625 387 or BEAUTY visit www.imageskincare.com.au.