Pet Industry News May-July 2022

MAY / JUNE / JULY 2022

THE FIRST CAT FOOD TO

REDUCE ALLERGENS IN CAT HAIR

I NT RODUCIN G ®

P ur ina® P R O PL A N L I V EC L EAR™ PET INDUSTRY’S 30 GAME CHANGERS

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FUTURE OF PET RETAIL

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PAMPERED PETS

Publisher’s Note

A note from the Group Publisher

Pet Industry News has come under new ownership and is being relaunched with a revitalised energy.

WE AT C&I Media are so thrilled to be able to relaunch Pet Industry News, a publication

with such pedigree in an industry so diverse and full of unwavering passion and Safa de Valois

Group Publisher and

Commercial Director C&I Media

safa@c-store.com.au

commitment. To be able to connect pet retailers, veterinarians, breeders, groomers, aquatics, boarding services, suppliers, and everyone in between, is such an exciting opportunity.

As Group Publisher and a proud pet owner, I’m honoured to now call myself part of the

pet industry and to welcome Pet Industry News into the C&I Media stable. Throughout

my lifetime I have owned many pets, from dogs, cats, horses, fish, snakes, and turtles, so I know that they are not just pets but much-loved members of our family.

Our goal is that Pet Industry News will be the voice of the industry. We will provide a

centralised platform to share ideas and knowledge. We will bring recognition to the tireless

work of those who make our industry a stronger and better place. We will continue to nurture, retain, and build the strong reputation and industry foundations of Pet Industry News.

Over the years, Pet Industry News has been an important source of information

for those within the industry, enabling them to stay up to date with relevant news,

“Our goal is that Pet Industry News will be the voice of the industry.

We will provide a centralised platform to share ideas and knowledge.

We will bring recognition to the tireless work of those who make our industry a stronger and better place. ”

information, and resources, and these successes are all down to Bob Croucher, founder of Pet Industry News.

I’d like to thank Bob Croucher for doing such a fantastic job over the past 30 years in

keeping the magazine and website in such high regard within the industry for such a long period of time. We feel very fortunate that Bob is staying on board in an advisory role, enabling us to draw on his knowledge, connections, insights, and passion.

As a division of Australia’s largest B2B publishing group, The Intermedia Group,

C&I Media is well placed to continue Pet Industry News’ legacy as Australia’s longest standing

and most trusted publication across both print and digital for the next 30 years and beyond.

The support of Barry Codling and the Pet Industry Association of Australia (PIAA) is

much appreciated, and we will continue to work closely with the association to ensure our publication remains an important and key voice within the industry.

To launch the refreshed and reinvigorated magazine, in its 30th anniversary year

no less, we’ve compiled a wonderfully talented team, including Deborah Jackson our Associate Publisher, James Yates our National Sales Manager, and Thomas Oakley-Newell our Deputy Editor.

From those of you who I’ve met so far, the warm welcomes have meant a lot and I’m

sure it is indicative of the incredible nature of all those within the industry. Together with

your support we will continue to deliver a publication that we believe will do you all proud.

If I haven’t yet met you, please reach out and say hi!

Because working together we are stronger, and we take solace in knowing that we are all

united by one underlying passion – our love for animals.

Best Regards,

Safa de Valois

Group Publisher and Commercial Director

4 Pet Industry News | May/Jun/Jul 2022

NEW PET PRODUCTS AND SUPPLIERS FROM THE USA Food Export-Midwest and Food Export-Northeast connect pet industry buyers and importers with exciting new export ready products and suppliers from the Midwest and Northeast USA. Our regions are leading suppliers of pet food to the world. We have a reputation for innovative, high-quality products that are safe and consistent.

Products include all types of dog and cat food, treats, supplements and organic products. With an abundance of natural feed ingredients we are also world leading suppliers to pet food and private label manufactures.

The Food Export program includes funded travel to U.S. pet industry trade shows, 1:1 business matching and instore promotional support for U.S. products.

Please get in touch to see how we can connect you – call our In-Market Representative John Arnold on 0415 375 558 or email hello@foodexportanz.org.

Food Export-Midwest and Food Export-Northeast is a non-profit trade organisation working in cooperation with the USDA Foreign Agricultural Service (FAS) to promote the export of food and agriculture products from the Midwest and Northeast USA.

Editor’s Letter PUBLISHED BY: Media pty. LTd.

C&I Media Pty Ltd A division of The Intermedia Group

41 Bridge Road (PO Box 55) Glebe NSW 2037 Australia Tel: 02 9660 2113 Fax: 02 9660 4419 Group Publisher & Commercial Director: Safa de Valois safa@c-store.com.au Associate Publisher: Deborah Jackson d.jackson@c-store.com.au Editorial Director: James Wells james@intermedia.com.au

Celebrating 30 years of Pet Industry News WELCOME TO the first issue of the relaunched Pet Industry News!

My name is Deb Jackson and I’m the Associate Publisher of Pet Industry News. I can’t tell

you how much of a delight it is for me to have joined the pet industry. I am an animal lover

Deputy Editor: Thomas Oakley-Newell tom@c-store.com.au Editor-at-Large: Bob Croucher National Sales Manager: James Yates jyates@petnews.com.au Senior Designer: Leanne Hogbin leanne@intermedia.com.au Pre-press: Tony Willson tony@intermedia.com.au

from way back, and in fact, I think if you asked my parents what my most ‘annoying’ trait was

Production Manager: Jacqui Cooper jacqui@intermedia.com.au

At one stage, we had three cats, two dogs, and around 11 fish, and they were all very much-

Environmental Statement

as a child, they would say it was how skilled I was at convincing them to let me get new pets. loved members of our family.

These days, unfortunately I live in an apartment so sadly my pet options are limited, but I

am the proud mum of two mini lop bunny rabbits, Cookie and Creamy, and they are the cutest little housemates I could possibly ask for.

I, along with the rest of the team, and with the support of Bob Croucher, have had a great

time putting together this first relaunched issue of Pet Industry News – in particular the 30

Game Changers list. From award-winning retailers to passionate animal welfare advocates, right through to entrepreneurial women juggling motherhood with multiple successful

veterinary businesses and a fashion line, it was a true inspiration to hear all your stories. It

showed me that within this industry, each person shares a common goal, and that is to improve the lives of the pets of Australia.

I’d like to congratulate everyone who was named on the list, it was definitely no mean feat

narrowing down the nominations to just 30. And a big thank you to all of those who nominated.

I’d also like to thank all those who contributed to this issue of Pet Industry News, including

Barry Codling, President, PIAA; Jared Patrick, President, AIAA; Tim Calabria, Industry

Analyst, IBISWorld; Bob Croucher, Founder, Pet Industry News; Dr Harry Cooper; and our fabulous freelancers, Caroline Zambrano, and Kylie Baracz.

We hope you enjoy reading this issue as much as we enjoyed putting it together – and of

course, a big happy 30th anniversary to us!

Cheers,

Deb Jackson

Associate Publisher

TOP READS

26 Pet Industry News 30 Game Changers 10

minutes with…

5 Fiona Patterson, Veterinary Advisor, Mars Petcare

14 Roundtable discussion: The future of independent pet retail 6 Pet Industry News | May/Jun/Jul 2022

The Intermedia Group takes its Corporate and Social Responsibilities seriously and is committed to reducing its impact on the environment.

We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities.

As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody.

PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests.

The wrapping used in the delivery process of this magazine is 100% biodegradable.

DISCLAIMER This publication is published by C&I Media Pty Ltd (the “Publisher”).

Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials.

The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information.

All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright © 2022 - C&I Media Pty Ltd.

support@petpacific.com.au

Contents MAY ● JUNE ● JULY 2022

Regulars

Pet Industry News

10 5 mins with…

Fiona Patterson, Veterinary Advisor, Mars Petcare.

14 Industry spotlight A look inside Australia’s most recognisable independent pet retailer, Kellyville Pets.

Game Changers

36 What’s new?

26

18 50

The latest brand news and promotions.

62 News The latest news affecting Australia’s pet industry.

Features

18 Pet food trends From homemade to private label, we explore what is driving growth in pet food.

22 Vets for climate action Veterinarians are tackling climate change to protect animal health and welfare.

26 Pet Industry News’ 30 Game Changers

22

Recognising the pet industry’s main players, pioneers, and influencers.

Industry insights

46 Pet Industry Association of Australia PIAA is committed to promoting accredited vocational training.

48 Aquarium Industry Association of Australia AIAA is advocating to have new aquarium fish species added to the allowable import list.

50 IBISWorld Australians are splashing out on premium products and driving revenue growth for retailers.

52

52 Australian native animals as pets Addressing the controversial subject of keeping native wildlife as pets.

54 Understanding pet food labels Deciphering the key nutritional information on a pet food label.

56 Dr Harry Cooper on greyhound adoption From the racetrack to life as a lounge lizard.

58 Round table discussion: The future of independent retail With more players in the game where does this leave independent retailers?

8 Pet Industry News | May/Jun/Jul 2022

56

58

The pet industry can be a handful.

So we’re here to lend a hand.

A better pet business begins with Indepet.

Pet Retail is a great industry to be in, but it can be challenging, and evolving faster than ever.

As an independent it can feel like you’re out there doing it all on your own, wondering if you’re really getting the best deals, as more and more competition crops up in your area.

That’s why we formed Indepet, a co-op unlike any other! As a group of independent pet store owners, we understand your business, because we’ve lived it, so we can really help your business thrive. We know we’re all stronger together.

• Boost your margins and buying power • Streamline your operations and reduce admin • Optimse your advertising with the latest digital marketing tactics • Access retail, sales and marketing experts • Future-proof your business, and get set for future growth • Join a network of like-minded business owners.

Join the Indepet group to improve your pet retail business, while remaining 100% independent and autonomous. For more information, contact: Tia Wishart, Business Manager t: 0415 962 296 e: twishart@indepet.com.au Todd Clarkson, CEO t: 0456 500 075 e: tclarkson@indepet.com.au

indepet.com.au

John Counihan Mt Barker Pet Care Centre

I’ve been in the pet industry for over 35 years. it’s more competitive now than ever and it’s changing even faster.

As a proud independent store owner, I believe it is important for independents to join together and support each other. Being part of a like-minded group of people gives me an opportunity to network and learn from others in the industry.

Indepet is owned and directed by independent pet store owners like me who want to make our stores, and the industry, the best they can be. The Indepet network is an invaluable resource that we all need now, more than ever.

5

minutes with...

Dr Fiona Patterson Dr Fiona Patterson, Veterinary Advisor, Mars Petcare, is passionate about improving the lives of Australian pets by upskilling the industry professionals who are tasked with providing expertise and advice to pet owners.

10 Pet Industry News | May/Jun/Jul 2022

5 minutes with...

Dr Fiona Patterson has always been a passionate advocate for pet welfare.

FROM THE AGE of 10 there was never any question in

Dr Fiona Patterson’s mind that she was going to become a vet. Growing up in the beachside town of Mordialloc

in Melbourne, which was once a big racing area, she was

exposed to racehorses walking down her street, and was even

lucky enough to have a horse of her own. She also relished in visiting the farms of family members, and her eldest sibling often joked that her only worry in life was which horse she was going to ride next.

“I am one of those absolute cliches,” jokes Dr Patterson. “I

was the kid that always wanted to be a vet – there was never anything else. I was all about animals and my bedroom wall was filled with pictures of dogs and horses.”

Fast-forward a few years, and Dr Patterson graduated

from the University of Melbourne and began working at a mixed practice at Hoppers Crossing. Being on a

suburban fringe, she was exposed to all kinds of animals, from small animals, right through to goats, sheep, and

horses. But she found herself gravitating more towards pets over livestock.

“It really got me thinking about how I

could help lift the professionalism and upskill more people in the industry.”

– Dr Fiona Patterson

“I just love the relationship that people have with their

dogs and cats – they’re such family members,” she says.

From there, Dr Patterson began a role with the RSPCA

when their brand-new hospital was built in Melbourne,

where she went from working each day with just two nurses

NUTRO™ Natural Pet Food brand in Australia when

nursing staff, and a much larger caseload. It was here that

involved the introduction of a ‘pet nutrition specialist

at the mixed practice, to a team of 10 veterinarians, 25

she found herself struggling with the toll the welfare and

euthanasia side of the job started to take on her, and it made Dr Patterson question where her veterinary career should

take her. She had reached a turning point, and rather than

allowing herself to become hardened, just to be able to get through the days, she decided to try something new, and

found a job at Mars Petcare (then Uncle Bens), where she has been for the last 22 years.

“Mars is an incredible organisation to work for. We’re

still a family-owned business, which means that there

are a lot of very family friendly policies. It’s also such an

incredible organisation with our sustainability efforts, we have invested in a solar farm here in Australia, and Mars have been real environmental campaigners for a very

long time. I’m just constantly so proud that I work for Mars,” she says.

Dr Patterson worked as a Sales Representative across a

variety of sectors, beginning with veterinary clinics, then

moving to look after the pet retail and grocery channels, and ultimately ended up as a Field Sales Manager, looking after representatives across multiple states.

She was then instrumental in the launch of the

it was acquired by Mars Petcare around 2007. This

model’, whereby she managed a team who would set up

a demonstration table within pet retail stores and talk to

customers about their pets and help customers to uncover their needs and recommend products.

“A lot of the stores we worked in loved it because it was an

extra set of hands, but also they could often overhear what

the pet nutrition specialist was saying, and they’d learn too.”

This opened Dr Patterson’s eyes to something that was

missing within the pet industry, and that is formal training for staff, particularly on retail shop floors, where a level of

expertise is expected when a customer has questions relating to things like behavioural problems or nutrition.

“It really got me thinking about how I could help lift the

professionalism and upskill more people in the industry. So that was like a little seed planted for me,” she says.

Upskilling an industry

In her current role as Veterinary Advisor, Dr Patterson

has developed the industry leading Mars Petcare College curriculum. A program that provides anyone working in

the vet and pet industries the opportunity to upskill their knowledge around pet care, nutrition, and enrichment.

petnews.com.au 11

5 minutes with...

Being based in Melbourne, Dr Patterson spent a fair

amount of the last couple of years in lockdown, and she used her time wisely, committing herself to rebuilding the course

Dr Fiona Patterson working as a young vet at the RSCPA hospital in Melbourne

curriculum to a whole new level.

“I turned that time into a deep dive into building the best

course that I could. And anyone who is working in the pet or

vet industry now has access to this 25-hour program through Mars Petcare College, absolutely free.”

Mars Petcare College underpins the pet nutrition

training offered to Mars staff. It’s also accredited through the Veterinary Nurse Council of Australia (VNCA), so

that qualified vet nurses can complete it and get continuing education points.

“Then I turned my thoughts to people who work in pet

stores because they’re the ones that I feel for in this industry,” she says. “So, quite a few years ago I approached the Pet

Industry Association of Australia (PIAA), and a previous

CEO that they had said he also understood the importance of education in upskilling pet industry professionals in Australia,

so they accredited Mars Petcare College, which was something new for PIAA.”

When Dr Patterson rebuilt the program, she went back

to PIAA once again for accreditation, and they suggested

setting the goalposts much higher and seeking government accreditation, which led her to TAFE NSW.

Following a lengthy 18 months of negotiations with TAFE

NSW, Dr Patterson has been able to pull off a first for the pet industry, whereby graduates of Mars Petcare College’s four

module program will have a pathway to apply to TAFE NSW to get credits that are nationally recognised.

“I am tenacious. I am like a dog at a bone, and I just didn’t

want to give up,” she says.

“We’ve launched a new Statement of Attainment in Pet

Nutrition and Enrichment, which is comprised of two units.

One unit is around providing enrichment to animals –

enrichment strategies help make an animal’s world more interesting. There are many methods of enrichment, but

common examples include providing toys for the animal to

also employ enrichment strategies, and this is critical for an

interact with, or perhaps through enrichment feeding. Zoos

animal’s mental and physical welfare. And the second unit is

on providing nutritional requirements for animals,” she says.

“I was the kid that always

wanted to be a vet – there was never

anything else.”

– Dr Fiona Patterson

Dr Patterson said that her courses are about helping

unqualified people who are just joining the industry, or for those

looking to deep dive further into nutrition and pet care topics.

“What I love about education is that it’s helping people

to better care for pets. So ultimately, by upskilling the people who work in stores and clinics and are providing advice and expertise, it will go a long way to providing a better life for the pets of Australia.

“They get to have a go at learning and get to whet their

appetite a bit and I’m hoping they really enjoy it and then decide they’d like to turn it into a formal qualification through TAFE,” she says.

“I want it to be as accessible as possible for people. And

I’ve been really driving that as a way Mars Petcare can Dr Fiona Patterson’s best friend while growing up, Tisha the rescue Collie 12 Pet Industry News | May/Jun/Jul 2022

support the workers in our incredible industry.”

If you’re interested in gaining access to Mars Petcare

College, visit www.marspetcarecollege.com n

ADVANCE™ Puppy & Kitten range is ideal for growing bodies

Natural Colostrum Helps defend against digestive upsets

Omega 3 DHA and Choline Supports healthy brain and vision development to help encourage learning

Antioxidant Vitamin E Supports a pet’s natural defences

Industry Spotlight L-R: Ben Dessen, John Grima, Richard Sheen

Unrivalled Passion From its humble beginnings, Sydney’s Kellyville Pets is now one of Australia’s most recognisable independent pet retailers.

Words Thomas Oakley-Newell DRIVING ALONG Windsor Road in Beaumont Hills, you’d be hard

pressed to miss Kellyville Pets with its scattering of towering dinosaur

statues throughout the carpark and giant gorilla menacing over the entrance.

Step inside and you’re met with an immersive feast of sight, sound,

and smell, with floor to ceiling displays of animals, accessories, food, and everything in between.

While the store may not have always looked this way, the unwavering

passion and commitment to animal welfare and customer service by owner and founder John Grima has always been present.

What started as a young man selling rabbits on his father’s farm,

has evolved into one of Australia’s largest and leading independent pet retailers, and Grima couldn’t be prouder.

“I used to love pet shops and I’d love going to them as a kid. I would say

that when I get older, I want to own a pet shop.”

From what was a weekend hobby at 16, soon transformed into a full-

time role when Grima left school, putting every dollar he made back into the store, not even paying himself a wage.

Grima’s passion for both pets and providing high-quality customer

service is evident not only in the vast variety of products and animals in-

store but in the knowledge and enthusiasm in the more than 40 specialist staff he has employed.

“We want the customer to walk out feeling impressed and that’s why

we spend a lot of time training our staff and getting the right staff that are passionate about the products and animals that we sell, and the customer can sense that.”

“I used to love pet shops and I’d love going to them as a kid. I would say that when I get older, I want to own a pet shop.” – John Grima 14 Pet Industry News | May/Jun/Jul 2022

Kellyville Pets is home to

thousands of pets, ranging from dogs

and cats to lizards and snakes to stick insects and ants, and rather than

Industry Spotlight having staff members that work across the entire store, there are staff that

specialise in each department, ensuring customers receive a high standard of expertise.

“As we grew, to keep the knowledge base really high, we divided the

store up into different departments. So, we hired guys that work just in the aquarium, and they’re fish geeks, they’ll just talk all day about fish, they’re

very passionate. And it’s the same with the reptiles, and the small animals, and all the departments. Because that passion is there, the customers love it, and they know they’re getting the right knowledge.

“We’re really good at finding the right people, like the old expression

‘birds of a feather, flock together’. It’s common for us to have staff here from a young age and still be here 10 years later.”

The growth of the corporate store is not something Grima feels

threatened by and in fact believes corporates such as PetBarn or PETstock

Will Densley

work in harmony with his business.

“The corporates might know about dog and cat stuff because it’s

predominately most of their business, but when it comes to speciality

animals such as reptiles, they’ll often refer their customers to us because they know we do it well.

“They like us because they know that a new pet owner comes to our

store to get on the right track, but sooner or later those customers are

going to shop in their stores once they know what brand or what food

to buy. If there’s a PetBarn around the corner and it’s convenient, they’ll just duck in there to grab what they

need. The reality is if they live on the other side of Blacktown, they’re not going to drive all the way over here

to grab some dog food, they’re going to go to the closest place.”

Step inside

“We want the customer to walk out feeling impressed and that’s why we spend a lot of time training our staff and getting the right staff that are passionate about the products and animals that we sell.” – John Grima

These gorgeous Cavoodle pups were bred at Rockley Valley Park

An upgrade to the store in 2008

was what Grima described as a “game changer”, allowing Kellyville Pets to more efficiently store and display product.

“The old store was an eight-foot tin roof with no air conditioning, and

every time there was a storm the shop would flood. The new build was of

significant risk to us as we borrowed a lot of money, but I’m glad we did it, even if the first few years we were sort of on tenterhooks.”

The shop is now performing very well and the great team that Grima

has assembled has enabled him to take a step back from the day-to-day operations to focus on developing the business.

“I now work more on the strategic side of things, steering ideas, and

innovation. I have Richard Sheen, the General Manager, and Ben Dessen looking after things. I attend the monthly meetings and sometimes the

weekly meetings, but I’m basically working on the business from the outside.”

While Grima said that the dog and cat department is without a doubt

the biggest in the store, he gave special mention to the reptile department, which he believes is a growing consumer trend.

“The reptile section is a highly specialised department; it would be one

of the biggest reptile sections in Australia. Even reptile only stores in other states wouldn’t be that big.

“In NSW, we could only sell reptiles from about eight years ago in pet

shops. You could buy them privately on permit, but pet shops couldn’t sell them, which was a silly rule.”

Grima, who was formerly on the board of the Pet Industry Association

of Australia (PIAA), was at the forefront of the arduous process of implementing the change to allow pet shops to sell reptiles.

petnews.com.au 15

Industry Spotlight “We had it approved so many times, then there would be a ministerial

change and we’d have to start again, but eventually we got there. Which is really good, because we have the time and resources to spend with a new customer who doesn’t know what they’re doing.

“Firstly, we make sure they’re the right person, the right fit for the

animal, then we can set up their enclosure properly to get them on the right track from the beginning.”

Another evolution in consumer trends that Grima has noticed is the fall

in interest in pet birds.

“In the 80s, more than half our business used to be birds, but now it’s

probably the smallest section. There’s just less interest in birds - there used

to be bird-only shops around but now there’s probably only one or two left in Sydney.

“Despite it being a smaller section, it is still quite strong as people like

Despite a fall in interest in pet birds, Kellyville Pets still has a strong offering in-store

our offering on birds and the products we sell, such as the pellets and all the modern toys you can now get.”

Changing times

Kellyville Pets moved into the online space around six years ago, but due

to there being much larger players in that area, Grima said they view the online business as an extension to the store.

“For us, the online space is about people who love to shop with us. If

they haven’t got time to come down to the store today, they can go online and check if an item is in stock, pay for it, click-and-collect. Or even just use our website as a catalogue.

“We see our online store as a fifth

register, it’s just a different platform

they can purchase from us, rather than saying we’re an online store. We don’t try and compete in that area.”

Forced changes in consumer

“Day-making and animal welfare is in every decision we make, every product we buy, the way we display our animals – they have to tick those boxes.” – John Grima

Ben Dessen

behaviour due to Covid allowed

Kellyville Pets to make use of their online platform, which Grima said was a Godsend.

“During lockdown when people couldn’t come to us, a lot of our

customers stayed loyal to us by buying products online. When they put

Blacktown Shire into lockdown, where a lot of our customers live, they

couldn’t come to us, so we offered a same-day delivery service. This meant we had someone driving around all day, which cost a fortune, but it kept our customers loyal.”

Kellyville Pets has also made progress in the sustainability side of the

business, including investing in a cardboard crushing machine to help recycle.

“We recycle all the plastic that the wrapping comes in. The wrapping

that we send out to our customers is as environmentally friendly as it can be. We’re trying to minimise plastic use, as there can be a lot of

unnecessary packaging like bubble wrap that is used to distribute products.

The warehouse team will receive products that are over-packaged, so we’ll repackage them and send them out again.”

The store has 400 solar panels on its roof, running a 100kw system,

recycles all its internal batteries and started using starch-based carry bags four years ago, well before the supermarket chains.

For Grima, the store philosophy is a simple one, but one that not every

store may be able to execute as successfully as Kellyville Pets has done.

“Day-making and animal welfare is in every decision we make, every

product we buy, the way we display our animals – they have to tick those boxes.” n

16 Pet Industry News | May/Jun/Jul 2022

While dogs and cats represent the biggest department, small animals are still well represented Rescue pets are given a chance to find their forever homes at Kellyville Pets

Pet Food

Feeding change:

Pet food trends of 2022 The love of our pets is driving growth in the pet food industry.

Words Kylie Baracz PET OWNERSHIP in Australia has significantly increased during the COVID-19

Premium pet food manufacturer Royal Canin has seen

pandemic, with two-thirds of Australian households now caring for a family pet. This rapid

an increase in pet owners calling for healthier and safe pet

owners wanting the very best for their pets.

nutritional information of what they are feeding their furry

growth in adoption has radically affected the pet food industry in Australia, with more pet This rising trend, captured in Pet Food Industry Association of Australia’s (PFIAA) 2021

consumer survey, shows increasingly that pet owners see their pets as part of the family (78 per

food over the last few years, with many wanting detailed family members before they purchase.

Royal Canin Spokesperson Dr Chantelle McGowan

cent) with 97 per cent of them caring about the quality of food they are feeding their pets.

says: “Our customers are telling us they are looking for

MacGill, PFIAA Executive Manager. “Pets are becoming more important to us and have

tailored for the breed and age of their furry loved one. This

“Our pets mean so much more to us than they probably have before,” says Carolyn

a different position in our family structure. So, no matter what the pet is, any pet food should be safe.”

nutritionally complete foods, with a focus on products

increased knowledge is important because our pets rely on us completely for their daily nutritional needs.”

Royal Canin has seen a trend towards pet owners

wanting to replicate human diets, which shows how much

they consider their pets as a significant part of their family.

Instead of just picking up a bag of food at the

supermarket, many pet owners are now choosing products

that are scientifically formulated and tested to help support the health of their furred friends and some even choose to cook their pet’s food the same as their own.

“It is natural that pet owners are looking at ways to improve

the health of their dogs and cats, given they have spent so

much home time together in recent years,” Dr McGowan says.

“Therefore, high on their list is a nutritionally complete diet,

backed by scientific research, using high quality ingredients.”

This trend is confirmed by PFIAA, with many of its

surveyed pet owners choosing more premium products.

18 Pet Industry News | May/Jun/Jul 2022

Pet Food “We’re seeing continual growth in premium pet foods;

we’re seeing growth in private label product; plus, growth

in the chilled or cook-at-home type meals,” says MacGill.

“I would suggest, with people being at home with their animals more and allocating their time differently, they are tending to want to feed their animals similarly to themselves and that slightly changes the dynamic.”

Pet food safety is a high priority for PFIAA, with the

association calling on Standards Australia to review their

current Australian standard AS5812 – Manufacturing and Marketing of Pet Food to reflect pet owners’ desires for safer pet food regulation.

The AS5812 standard covers production of pet food,

including pet meat from sourcing and receipt of ingredients to storage, processing, packing, and labelling of products

to assure its safety for pets. It also includes instructions for

application of information provided on labels. The PFIAA

led the introduction to the voluntary standard back in 2011, prior to that they had a code of practice.

“The standard was developed to increase pet food

safety but because it is voluntary it only means that some

companies in Australia comply, not all,” says MacGill. “So, if you’re a manufacturing member of the PFIAA you need to comply with the standard, but that doesn’t cover all pet

Pet owners are looking for a nutritionally rich diet for their pets

“There is currently a lack of pet food regulation in Australia, which means that not all foods that are locally produced or imported are balanced, nutritious and safe for pets.”

– Dr Sue Foster, Veterinarian and AVA Spokesperson

food manufacturers.”

This concern is echoed by the Australian Veterinary

Association (AVA), which is also pushing for better pet

food regulation in Australia and recommends that people

only feed their pets food that is compliant with the current AS5812 standard.

“There is currently a lack of pet food regulation in

Australia, which means that not all foods that are locally produced or imported are balanced, nutritious and safe for pets,” says Dr Sue Foster, Veterinarian and AVA

Spokesperson. “There have been a number of adverse events associated with the feeding of various types of commercial pet food, pet treats and pet meats. The AVA together with

PFIAA has been investigating these incidents since 2007.”

Some examples of these adverse events include the

2018 outbreak of megaoesophagus – a disorder of the

oesophagus where it loses its ability to move food into

the stomach and causes regurgitation – after feeding dogs Advance Dermocare; and more recently, a significant

number of cases of liver failure in dogs due to Indospicine toxicity in raw pet meat sourced from Gippsland.

To mitigate pet food safety concerns, the AVA together

with PFIAA and RSPCA Australia recently contributed

pet food safety,” says Dr Foster. “However, until there is an actual regulatory framework ensuring pet food compliance with a mandatory standard, it is not possible to state that the [pet food] trend is heading in a positive direction, as the risks remain.”

This is a sentiment that is echoed by Australian pet owners, with 88 per cent of those

to the government’s Pet Food Review Working Group,

surveyed by PFIAA wanting government oversight of pet food.

Safety in 2018.

stocked pet food to ensure it meets at least the Australian Standard AS5812, particularly if

regulatory framework are mandatory compliance with

pet food regulation.

following on from the Senate Enquiry into Pet Food

Two key points the group would like included into the

AS5812; and an inclusion of an independent regulator of the pet food industry in Australia, with the authority to

order a mandatory recall and investigation of adverse events.

“It is encouraging that the government has become

more aware of the risks and implemented a review into

PFIAA and AVA encourage all retailers and vets to review the manufacturers of their

it is an imported product. MacGill also recommends retailers and vets support the push for “At the moment, the PFIAA, AVA and RSPCA are all supporting regulation and we

would encourage retailers, vets and consumers to contact their local representative to

ensure that they know that people want to see pet food regulation,” says MacGill. “What

it does is it ensures that there’s a clear understanding of what is in a product and through that support we’re then able to have more people out there seeking regulation.”

petnews.com.au 19

Pet Food There has been a continued growth in cook-at-home meals for pets

“High on [pet owners] list is a nutritionally complete diet, backed by scientific research, using high quality ingredients.” – Dr Chantelle McGowan, Spokesperson, Royal Canin

Although the pandemic has seen a rise in responsible pet ownership and pet food sales,

it has also created an impact on the distribution and sourcing of quality pet food.

Both Royal Canin and Eukanuba experienced difficulties in distribution of their premium

would like to start a pet food business, whether it be a meal or a treat.

“The concerns we have online is if it is an imported

products over the last two years, which meant they needed to do some strategic sourcing.

product and an unfamiliar product, you may not be aware

complex during the pandemic,” says Dr McGowan. “Our purpose is to make the world a

do sell online, they would sell both in-store and online.”

“Like many companies, the logistics of sourcing and delivering products has been more

better place for our pets, so when faced with these challenges, we’ve worked around the

of what you are purchasing. But, for all our members that The PFIAA completes annual audits of its members,

clock to come up with solutions to ensure supply of our diets.”

including the use of a third-party certification body. It has

businesses from launching their pet food and treats online after vet clinics and bricks-and-

quality or safety issues for members, similar to Australia’s

Sourcing and distribution difficulties caused by the pandemic did not deter many

mortar stores shut their doors to the public.

And, with many pet owners now working from home, the convenience of online

delivery meant pet food sales skyrocketed, which has been both a positive and concern for the industry.

“There has definitely been growth in online purchasing,” says Macgill. “We’ve

certainly seen a growth in the number of pets, so therefore we see a growth in the

number of companies coming on board. We get a lot of enquiries about people who

also introduced a mandatory recall protocol for pet food human food recall process.

The AVA and PFIAA have a veterinary voluntary

reporting system called PetFAST to track health problems

in dogs and cats that are suspected of being associated with pet food, treats and pet meat.

For more information, visit ava.com.au/library-resources/ other-resources/petfast/report/ n

Seeking sustainability Pet owners value strong sustainability credentials, according to Dr McGowan from Royal Canin. This has driven the company to measure the impact of its raw materials and make the switch to more sustainable alternatives. The company has committed to becoming certified carbon neutral by 2025 and, in addition to this, its wet pouches and dry bag packaging can be recycled at more than 300 hubs, including vets, pet retailers, and shelters around Australia.

20 Pet Industry News | May/Jun/Jul 2022

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Climate Action

Veterinarians tackling climate change to protect animal health and welfare Vets for Climate Action is building bridges for climate action with education and mitigation to protect the health and welfare of animals.

Words Caroline Zambrano

THERE’S NO denying that we are being clobbered by extreme

Veterinarians for Climate Action (VfCA), attended a webinar about

serious weather events.

(IPCC), she was dreading to hear about the current state of the world’s

temperatures, drought, flash floods, bushfires, severe storms, and other Scientists have determined that the change in climate is caused by

greenhouse gas emissions from human activities (e.g. electricity generation, livestock farming), which are trapping the sun’s heat and critically impacting on people and the natural world.

When veterinarian Dr Angela Frimberger, Deputy Chief of

the latest report from the Intergovernmental Panel on Climate Change climate, its implications and potential future risks to people and animals.

The veterinary oncologist and long-time climate action advocate

was right to be worried about IPCC’s most recent climate assessment.

(Available to read www.ipcc.ch/report/ar6/wg2/)

“The webinar was pretty sobering,” she said. “All the projections are more

severe and with higher confidence, posing a real threat to animal health and welfare, as well as to public health, and causing animal suffering.”

Frighteningly, the IPCC report also revealed current adaptation plans

are inadequate for the degree of change that is already locked in, “and this

concerns me hugely for animals, because most adaptation measures do not help wild animals and ecosystems at all,” Dr Frimberger added.

The reality is that climate change touches on everything we care about.

“As veterinarians, we worry about loss of biodiversity, climate change as a

health threat, and particularly about the impact on animals,” she continued.

In 2014, Dr Frimberger trained as a Climate Reality Leader by the

Climate Reality Project, a charity founded by former United States Vice President Al Gore, aimed at bringing the world together to solve the

climate crisis and make a sustainable future a reality. Her 16-year-old daughter also became a Climate Reality Leader.

Today, she puts all her energy into tackling climate change through

Dr Angela Frimberger, Deputy Chief,Veterinarians for Climate Action 22 Pet Industry News | May/Jun/Jul 2022

VfCA, which represents concerned veterinarians, veterinary nurses,

practices, and industry partners across Australia who want climate action.

Climate Action

Climate change is an animal welfare problem

Dr Jeremy Watson's Brimbank Vet Clinic is certified carbon neutral

There is no animal – domestic or wild – anywhere in the world that is not impacted by climate change in some way, claims Dr Frimberger.

“There is an obvious risk of suffering to wild animal species whose

habitat is changing faster or farther than the species can adjust with it, or

that is exposed to flood or fire. Pets and production animals are also at risk of suffering in heatwaves, floods, and fires,” she said.

An estimated three billion wild vertebrates were killed or displaced¹,

plus a considerable number of sheep and cattle were killed in Australia’s bushfires in the 2019-2020 summer².

“Just recently a heartbreaking

video was all over the internet,

taken by a farmer watching half

“New staff are attracted by our carbon

of his 300 cattle being swept away

neutral status. We encourage our clients

event along the east coast],” said

– Dr Jeremy Watson, whose Brimbank Vet

in floodwaters [in the severe rain

and other vet practices to follow our lead.”

Dr Frimberger.

Clinic became the first certified carbon

Threats of climate change on

animal health and welfare overlap

neutral vet clinic in Australia

with dangers to public health, and for

the most part centre on infectious disease and food production.

She said: “The World Health Organisation predicts changes in infectious

disease transmission patterns as a likely major consequence of climate

change3. The current outbreak of Japanese encephalitis is an example of this, with changing weather patterns triggering increased disease transmission. It has already been shown that the productivity and nutritional quality of key

food crops, including corn and wheat, is reduced by heat stress. Food plants are also vulnerable to an increase in pests and diseases.”

Finally, climate change related events such as severe storms, floods, and

bushfires result in substantial economic losses to individuals and communities.

Dr Frimberger said: “A healthy and well-maintained domestic animal

population depends on an economically stable society, so in the face of

Dr Jeremy Watson

And that’s what members of Veterinarians for Climate Action are

economic stress the domestic animal population is at risk. And, when

doing, committed to bringing a halt to climate change to protect the

pets, the economic viability of veterinary medicine for pet animals as a

much-loved pets.

financial stress drives families to cut costs associated with caring for their prestigious profession is also at risk.”

health and welfare of all animals, livestock, unique Australian wildlife, and “We know that many vets and vet nurses are concerned about climate

change, and want to do something to help, but feel they don’t have the

Pets are at great risk due to increasing temperatures

capacity or knowledge to take meaningful steps. Vets for Climate Action

In cities and other built-up areas with extensive roads or paved surfaces o

and few trees, temperatures are predicted to warm more than 4 C by the end of the century unless greenhouse gas emissions are reduced strongly

is here to support them, give them a community and make it easy for them to take action on their concerns,” she said.

Vets for Climate Action initiatives

and quickly⁴.

Powered by volunteers, Vets for Climate Action runs a number of

of their feet. Heat stroke, leading to organ failure and death, may occur

Veterinary Association (AVA) as well as universities to bring more

Taking dogs for a walk on overheated pavements risks burning the pads

when there is no shade provided, when animals are left alone in houses or vehicles or during excessive exercise, said Dr Frimberger.

“Pets with thick heavy coats may be at greater risk of heatstroke.

Brachycephalic pets (flat faces and short noses) are also at greater risk, as they have difficulty breathing whatever the temperature,” she said.

Bushfires can lead to persistent smoke and related air pollution, which can

initiatives, such as educational programs in partnership with the Australian climate-related information to students and vets.

Vf CA’s working groups focus on areas such as rural and regional issues;

working with zoos, aquariums, and other animal organisations; not to

mention also running a series of educational webinars (many still available via their YouTube channel).

One of Vf CA’s flagship projects is the Climate Smart Program

cause serious health problems for animals, just as it can in people. Diseases

(www.vfca.org.au/climatesmart), which helps the animal care industry

increasing average temperatures and more prolonged heat waves, especially

sustainable and carbon neutral.

like heartworm and tick-borne diseases may also spread further south due to those carried by vectors such as mosquitos, midges, and ticks.

“So, to me it’s a no-brainer that veterinarians have a duty to act on

climate change,” said Dr Frimberger.

reduce its own environmental impact, make their day-to-day operations Climate Smart Program empowers vet nurses, vets, and business owners

to transform their clinics into environmental leaders, said Dr Frimberger.

One of the leaders in the Climate Smart project is VfCA member

petnews.com.au 23

Climate Action gas appliances to electric has saved them money, as well as reduced their carbon footprint.

“Our team is energised by our sustainability focus, and we have had

excellent feedback from our clients. New staff are attracted by our carbon neutral status. We encourage our clients and other vet practices to follow our lead,” he said.

“Vets as scientists and with widespread connection to the Australian

public have an opportunity to communicate the science and the impacts on animal health and encourage those involved with animals to do more.”

The Brimbank Vet Clinic has met the most rigorous carbon neutral certification standard in the world The Brimbank Vet Clinic is now on the Australian Government Climate Active Register

“To me it’s a no-brainer that veterinarians have a duty to act on climate change.”

– Dr Angela Frimberger, Deputy Chief, Veterinarians for Climate Action

For more information about what

Brimbank Vet Clinic has achieved, head to www.climateactive.org.au.

What can you do Vf CA welcomes everyone who loves

animals – not just veterinary professionals

– to join and help make a difference.

“We have a wide variety of volunteer teams working on different areas

of climate action, and many opportunities to put their skills and passions to use with us: from developing social media posts, helping to plan

events such as webinars, writing articles and fact sheets, reaching out to

Universities, or liaising with other animal organisations such as zoos – and much more,” said Dr Frimberger.

Veterinarians for Climate Action invites people to sign their Animal

Welfare Petition www.vfca.org.au/petition_animalwelfare and the Federal Election Petition www.vfca.org.au/federal_election_petition to bring strong climate change policies to the 2022 federal election.

“Vets for Climate Action is not a political organisation,” said Dr

Frimberger. “We don’t align for or against any political party or any veterinarian Dr Jeremy Watson whose clinic Brimbank Vet Clinic became the first certified carbon neutral vet clinic in Australia, now officially on the Australian Government Climate Active Register, the most rigorous carbon neutral certification standard in the world.

A vet for 35 years, Dr Watson has for most of his profession been

frustrated with the “lack of coherent energy and climate policy in Australia,” he said.

“Not only is this costing us economically, but it is also contributing to

further irreversible climate change with the obvious effects on human and animal health. We all need to do more and encourage others to help.”

In 2011, Dr Watson rebuilt his practice with a focus on sustainable

individual politician or candidate. What we are about is the issue and

about policies that may worsen or mitigate climate change. We are 100

per cent open to working with any policy maker who wants to take strong action to mitigate climate change.”

Without political commitment and action, the latest IPCC report

confirms there is worse to come and faster than scientists had thought,

she added, urging all governments in Australia to take vigorous action this decade to bring climate change under control.

“Australia must aim to achieve net zero emissions by 2035, contributing

to the global effort to manage this crisis. There must be a rapid shift away from fossil fuels to a fully renewable powered economy,” she said.

Thinking about the future, Dr Frimberger looks proudly at her daughter

design, involving the strategic use of natural light and ventilation and

who is part of the climate movement. But there’s sadness, too.

saved the clinic money.

for young people to carry the burden of climate change. They will face the

is independently audited and subject to international standards, Dr

lion’s share of the work of climate education and mitigation. I’m trying to

energy efficiency, which made for a much nicer place to work and visit, and To become carbon neutral and join the Climate Active Registry, which

Watson engaged a specialist consultant to help gather the data (energy

use, consumables, employee transport etc) from his veterinary business and calculate their carbon footprint. This took several months.

To reduce their carbon footprint to zero, Dr Watson purchased

accredited carbon offsets in a biodiversity protection project in Borneo. The data from Brimbank Vet Clinic was then independently audited and the

“Climate change is a lot to process emotionally. I think it’s asking a lot

worst impact of climate change. My generation should be carrying the do my personal mission,” she said.

To volunteer or donate, head over to vfca.org.au and follow the links.

For corporate sponsorship enquiries, please email Veterinarians for

Climate Action CEO Alix Foster Vander Elst at alix@vfca.org.au. n Sources: 1

https://www.sydney.edu.au/news-opinion/news/2020/12/07/3-billion-

clinic achieved its registration in February 2022.

animals-impacted-by-fires-including-60000-koalas-repor.html

number of areas that could be very easily changed to reduce our carbon

force-supporting-australias-farmers/

“By undertaking an audit of our carbon footprint, we discovered a

footprint and also save money,” said Dr Watson.

For instance, increasing their rooftop solar system and changing all

24 Pet Industry News | May/Jun/Jul 2022

2

3 4

https://www.bridgetmckenzie.com.au/media-releases/australian-defencehttps://www.who.int/globalchange/climate/en/chapter6.pdf https://www.nature.com/articles/s41558-020-00958-8

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Pet Industry News

Recognising the pet industry’s main players, pioneers, and influencers.

TO CELEBRATE the relaunch and 30th anniversary of Pet Industry News, we asked those within the industry to nominate the people who they believe have made a difference or excelled in their chosen field.

Game Changers

Featuring retailers, veterinarians, trainers, aquatics, shelters, charities, wholesalers, and many more, we present to you the industry’s 30 Game Changers, as voted by you, the pet industry.

Dr Megan Alessandrini, President, Companion Animal Network Australia (CANA)

Starting out as a board member, volunteer dog walker, and fundraiser at Dogs’ Home of Tasmania, Dr Megan Alessandrini’s links to pets and animal welfare have all been voluntary and honorary.

As President of CANA, Dr Alessandrini and the organisation’s aim is to contribute to policy and practice through advocacy and awareness raising. A movement Dr Alessandrini holds pride in is Getting To Zero (G2Z), the idea that no healthy adoptable animal, regardless of age, breed, or any other factor, is euthanised.

“I enjoy every moment I spend with animals. These amazing creatures are loved and treasured by people, but some companion animals experience unthinkable cruelty and neglect at the hands of people, sometimes through ignorance but also deliberately. I wanted to do something.”

Steve Austin, Director, K9 Training and Behaviour As one of

Dr Roger Bektash, inaugural President of the Global Alliance of Pet Food Associations Following his graduation

the leading

with a PhD in Biochemical

figures in the

Engineering, Dr Roger

professional canine

Bektash worked for 40

industry, Steve Austin

years at Mars Petcare, contributing to numerous

has seen his work take

business innovations, and

him many places. Austin has lectured at American law

working with the pet food

enforcement agencies, trained Australia’s first truffle

industry in the development

detector dog, trained Australia’s first water and effluent detection dog, taught animal training at Sydney’s Taronga Zoo and presented at Mount Everest Kennel Club in Kathmandu.

His proudest achievement though comes from successfully eradicating feral animals on Macquarie

of the industry standard. The standard requires independent auditing of compliance to reassure pet owners and forms the basis for the current industry appeal for formal recognition via regulation.

After years of negotiation, the Global Alliance of Pet Food Associations

Island. Austin trained handlers and canines for the

was formed, with Dr Bektash announced as the inaugural President. The

scent detection of feral animals across the 22 square

alliance promotes adherence to food safety and nutritional standards,

kilometres of the UNESCO World Heritage site,

enabling manufacturers to deliver wholesome, healthy, and nutritious

achieving the status of the island becoming feral

prepared pet foods, and promote the feeding of prepared pet food to

animal free.

support the health and wellbeing of pets.

“I hope to inspire people to ask questions, to

“I am both proud and humbled by this nomination and I wish to thank

believe that nothing is impossible, and to never give up

the very many colleagues in the pet food industry with whom I had the

on your dreams.”

pleasure to work with over so many years.”

26 Pet Industry News | May/Jun/Jul 2022

Game Changers

Lyn Brand, President, Dogs NSW

Lyn Brand first showed an interest in the pet industry at 12 years of age, when she received a Labrador Retriever who she began obedience training with.

The dedication at a young age paid off, with

Peter Bonney, Director, Bonnies Dog Obedience and Puppy School

Brand later winning Best of Breed with a male Bernese

Working with his Mum, Son, and family, makes Peter

Mountain Dog at Crufts Dog Show

Bonney’s job as Director of Bonnies Dog Obedience

in the UK. A rare achievement for someone

and Puppy School a joy and not just a job.

from Australia.

With a commitment to ensuring the best possible partnership between dog and owner, Bonney has continued the legacy of his parents, Val and Bruce, in making his school one of the most recognised in the country. A feat which Bonney puts down to his desire to continue to learn and the reason why they update their training curriculum on a yearly basis.

“There is so much to know about canines like their breeds, what they were created for, what is

In her role as President of Dogs NSW, Brand hopes to make government, pet owners, and the public aware that purchasing a pup from a registered Dogs NSW breeder means they are purchasing from a breeder with traceability and identification of where the pup has come from and is microchipped, vaccinated, and with a registration and pedigree.

“I hope to continue to promote to the public the breed-specific attributes that purebred dogs can offer to individual family needs, be it long coat, short coat, non-shedding coat, active dogs, lap dogs, small, medium, or large dogs.”

their physiology and psychology, temperament, disposition and much more. Appreciating the vast differences of opinions regarding training methodologies is a continuing work in progress.

Balancing the canine training method chosen with the individual person and circumstances they live in is unquestionably our main focus.”

Anneke van den Broek, CEO/Owner, Rufus & Coco

Holding a background in marketing and management, and having owned more than 50 pets in her lifetime, Anneke van den Broek was well placed to spot the gap in the market for high-quality, stylish, and natural pet accessories that leveraged the humanisation of pets, and in 2008 launched Rufus & Coco.

Fourteen years later and Rufus & Coco products are now available in 12 countries in some of the world’s largest pet speciality chains, grocery stores, and online. The company has partnered with the Australian Pet Welfare Foundation (APWF) who work across pursuits such as making sure pets are welcome in all homes and reducing unnecessary euthanasia in shelters. Last year, Rufus & Coco raised more than $55,000 for the APWF. “I want to make every day pet care easier, and I truly believe that with over 30 million pets in Australia, and countless more globally, our business can create better connections between humans and pets for a better world.” petnews.com.au 27

Game Changers Steve Coleman, CEO, RSPCA NSW

Steve Coleman’s passion for investigation together with his love for animals combined when he became a RSPCA NSW inspector 30 years ago. As CEO of RSPCA NSW, Coleman believes that by working together with the pet industry, solutions can be found to strengthen animal welfare.

Since controversially sitting down with a representative of a major pet retailer 10 years ago, a mutually beneficial relationship was created that has seen more than 47,000 animals get their forever home. This meeting, and the ensuing relationship, led to the industry partnering with more animal welfare groups and rescue organisations to assist with the heavy lifting of rehoming more animals and reducing the unnecessary euthanasia of healthy animals.

“I do my job to advance animal welfare – full stop! I am extremely humbled by the nomination and wish all the nominees all

Bob Croucher, Founder, Pet Industry News

the best in the hope that whatever the result, animal welfare is advanced more broadly.”

Thirty years ago, Bob Croucher was approached by the then

President of the PIAA to produce

Ben Dessen, Kellyville Pets

an industry magazine, leading

After being gifted a children’s python by his parents

Croucher to create Pet Industry

at six years old, Ben Dessen knew that he would

News, what is now Australia’s

dedicate his life to working with animals.

leading and most trusted pet

Now working at Kellyville Pets, Dessen helps

industry publication.

provide accessible, informative, and engaging

Croucher has spent many years in the industry, from

educational resources, both in person and

opening a retail pet store and

through Kellyville’s Masterclass series.

In 2012, Dessen and Kellyville Pets were

taking an interest in government

instrumental in supporting legislation to allow

regulations relating to the

licenced pet stores to trade in native reptiles

industry. This lifelong dedication

in NSW and continue to lobby to expand the

saw Croucher awarded the 2017

list. Dessen believes that by allowing businesses

PIAA Pioneer Award and the

to play a greater role in working with reptile keepers,

Kevin Pakes Award in 2015 for his

they will raise the bar and set the highest possible animal

contributions to the pet industry.

husbandry standards.

“The impact I hope to leave on the industry is that I brought all

“The special bond between animals and humans is undeniable. Society’s expectations have evolved

areas together – retail, wholesale,

to appropriately demand that animals be treated with the greatest care and respect. The most important

grooming, boarding, training,

impact I could hope to have on the pet industry is to ensure that the wellbeing of animals remains at the

breeding, and others.”

forefront of everything we do.”

Michael Donnelly, President, Animal Care Australia

When Michael Donnelly became President of Animal Care Australia two and a half years ago, ACA was relatively unknown. Now the organisation is recognisable and participating in animal welfare and other legislative reviews around the country.

Under Donnelly, ACA has been involved in changes to animal welfare acts, pets in strata laws, impounded livestock acts, the National Horse Traceability register, has appeared as witnesses at multiple Parliamentary Inquiries, and challenged local councils on their restrictions on pet keeping.

“The nomination is a bit of a shock. I truly would never have thought what I am doing is or would ever be acknowledged in such a way as this. It’s also an honour – one which I cannot describe. It makes all the long hours, stress, that complacency, and even ridicule feel more worth it. It puts all of that into perspective. I want to thank those who nominated me, and Pet Industry News for providing this opportunity.”

28 Pet Industry News | May/Jun/Jul 2022

Game Changers Dr Ray Ferguson, OAM DVSc

Growing up on a working farm in Jerilderie, in the Riverina of NSW, Dr Ray Ferguson spent a lot of time with animals. After completing veterinary school at the University of Sydney, Dr Ferguson went on to become a leading contributor to the veterinary profession in the area of greyhounds and sporting dogs, earning an OAM along the way.

Dr Ferguson established a large multi-vet practice in Melbourne, which kept him at the cutting edge, especially in the fields of canine frozen semen and reproduction, hip dysplasia, and lameness, as well as greyhound medicine and surgery.

“I hope to stimulate a cohort of younger vets to be actively involved in canine sports medicine.”

Dr Sue Foster BVSc Veterinarian Dr Sue Foster has worked in private

Dr Linda Fleeman BVSc

mixed practice, held

Internationally renowned for her expertise

positions at The

on the treatment of diabetes in dogs,

University of Sydney,

Dr Linda Fleeman is regularly invited

the Australian College

to write and speak on this topic at

of Veterinary Scientists in

international and national forums.

Feline Medicine, Murdoch

Dr Fleeman has held positions as

University, and was awarded

Lecturer in Small Animal Medicine at the University of Queensland and Senior Lecturer in Small Animal Medicine at return to private clinical practice in January 2010.

Alongside Dr Sue Foster, Dr Fleeman setup PetFAST,

the world-first Pet Food Adverse Event System of Tracking (PetFAST) reporting program for veterinarians, which has identified multiple adverse pet food events and contributed to the reduction in potential harm to countless pets.

reactions to food.

PetFAST has no resources and is run completely by the

“During the 12 years that I have been involved, pet food safety in

voluntary contributions of Dr Foster and Dr Fleeman, along

Australia has evolved from an unformed idea to the current situation

with the cooperation of the PFIAA and the AVA.

where it is recognised that there is strong community expectation for regulation regarding safety of pet food, coupled with strong desire by the pet food industry for improved regulation that will create a ‘level playing field’ for all products.”

Excellence in Animal Welfare.

Dr Foster, along with fellow nominee Dr Fleeman, set up

the University of Sydney before deciding to

an initiative enabling veterinarians to register potential adverse

the 2020 David Bayvel Award for

“Knowing that I have been part of a scheme that has helped to prevent commercial exploitation of pets and their owners and reduce illness and deaths in Australian pets is forever a reward.”

Pet Circle Co-Founders - Mike Frizell, CEO, and James Edwards, Head of Data Science

Pet Circle has been widely recognised for its success, winning awards including SmartCompany’s Smart50, the NSW Telstra Business Award for Fastest Growing Start-up; and it has been consistently rated as a top pet store by Canstar Blue.

Co-founded by Mike Frizell and James Edwards, Pet Circle recently secured $125 million Series C funding, becoming Australia’s latest billiondollar-valued ‘unicorn’ company.

As CEO, Frizell is responsible for strategy and direction, while Edwards as Head of Data Science led all the company’s technology, including software development, technical infrastructure, IT, and product. Edwards now focuses more on operational and analytic topics to ensure the business is optimising data to provide the best possible experience.

“It’s exciting and humbling to be nominated in Pet Industry News’ Game

Changers list. Pet Circle, Mike and I have each been recognised in business and tech awards, but pets are the most meaningful part of what we do, and it would be amazing for that to be acknowledged by the industry,” says Edwards. petnews.com.au 29

Game Changers Hugh Gent, President, Dogs Australia

Hugh Gent and his wife have been breeding and exhibiting Labradors for more than 50 years. He was featured in the ‘Top Breeders Recommend PAL’ campaign in the late 70s, which led to Gent’s employment by Uncle Bens of Australia as Breeder Advisor, and a 29 year career with various pet food companies, culminating as National Breeder Manager with Nestlé Purina Petcare.

Tandem to his career, Gent’s involvement with dog breeders and shows led to him being elected to the Board of the Royal NSW Canine Council (RNSWCC), and ultimately being elected as President and Chairman of the Board of Directors of Dogs Australia.

In 2006, Gent was awarded an OAM for his services to the canine fraternity, in particular the RNSWCC and ANKC. “It makes me proud and humbled to be nominated as a Game Changer in an industry that plays such an important part in the lives of Australian pets.”

Matthew Hams, Owner and Manager, Banksia Park Puppies

Given his grandfather bred dogs and his father started Banksia Park Puppies, Matthew Hams seemed destined for a life in the industry. Becoming partner of what is now Banksia Park Puppies at 18-years-old, Hams has always enjoyed working with dogs and puppies.

Starting in the industry with the sole intention of breeding dogs, Hams has become a voice for the sector, sitting in on meetings and boards, being asked his opinion and knowledge by CEOs, Ministers, and heads of government.

“I hope for other breeders like us who breed puppies with the social, emotional, and

John Grima, Owner, Kellyville Pets

physical needs of the parents and puppies in mind, to be able to do so. I want to leave the

First establishing Kellyville Pets on

legacy that professional breeders like us are to

his father’s farm in 1983, Grima has

be trusted, respected, and the only place to get a

grown the site into one of the leading

puppy for their family.”

independent pet retailers in the country, while still maintaining animal welfare and customer service at the core of its values.

Grima previously served on the board of the PIAA and was

Sue Hedley OAM, SAFE Founder, Chairperson SAFE Inc Founder of SAFE, an organisation that cares

instrumental in changes to the laws

for homeless animals before finding their

regarding the sale of reptiles in pet

forever homes, Sue Hedley established

shops in NSW and continues to

the organisation 19 years ago in

advocate for change in the industry,

Karratha, and now has 11 branches

but his proudest moments are seeing

across regional WA and has rehomed

a family receive the right advice and

more than 32,000 companion animals.

acquiring a pet that suits their lifestyle.

“Pet retailers play an important

In 2019, Hedley received an OAM for services to Animal Welfare, but Hedley

role within the community and have a

said she is as equally as proud when

responsibility to influence consumers

SAFE is recognised at a community level.

to make the right pet choices and

Such as in 2021, when SAFE was awarded

ensure the health and wellbeing of

the RSPCA WA Gold Community Action

their pets before, during, and after our

Award and in 2020 when SAFE Broome won

temporary care. Including a pet into

the Triple M Best Community Organisation, as

your family is a privilege and I inspire

voted by listeners.

consumers to really think about

“We often take animals from ‘hell’ to ‘heaven’. Dogs come

what pet they should include in

in extremely malnutritional with bones protruding, regularly tick infested and full of worms and once

their family.”

they are with SAFE we watch them blossom in our loving care!”

30 Pet Industry News | May/Jun/Jul 2022

Game Changers Dr Bidda Jones AM, Director of Strategy and Research, Australian Alliance for Animalss

Former Chief Science Officer at the RSPCA, Dr Bidda Jones recently cofounded the Australian Alliance for Animals, a national charity leading a strategic alliance of Australia’s key animal protection organisations to create systemic change for animals.

The alliance’s most recent focus has been putting animal welfare on the political map in in the lead up to and throughout the federal election, with a key policy asking for a phase-out of live sheep exports in the next three years.

“I have one clear goal in all my work, and that’s to advocate for the interests of animals. So, in terms of impact, I hope I’ve helped others in the pet industry put the interests of companion animals first, or at the very least, to better understand what those interests are and how best to meet them.”

Davy Kong, CEO, Kong’s Australia

Working in the pet industry from the age of 12, Davy Kong saw the joy and importance the industry brought to the public in the form of companionship, relaxation, and fulfilment. When Kong

Michelle Lang, Quality and Regulatory Affairs Manager, Nestlé Purina Australia

arrived in Australia in 1990, he knew he wanted to continue in the field.

With a love for dogs and a background in product

From selling product out the back of his car to aquarium retailers, Kong’s has become one of the most recognisable pet companies in the market. One of Kong’s proudest achievements was producing the first Australian curved glass aquarium, which quickly became the most popular aquarium of its time.

“I hope to develop more useful pet

development, Michelle Lang saw a job opportunity in pet food that provided her with a unique opportunity to be hands on in providing safe, nutritious food for pets and hasn’t looked back since.

Lang has worked with industry, government, vets, and the RSPCA in developing the Australian Standard for pet food. She hopes to increase the focus on the need for regulation of Australian pet food and is working to increase industry readiness for that introduction.

“I hope to be recognised as an honest contributor to industry issues, helping to ensure safe nutritious pet food is in available in Australia, considering the needs of pets and their owners.”

products that make pet keeping easier while maintaining affordability, as well as inspiring every household to nurture a pet and encouraging responsible pet ownership.”

Sam March, Shelter Manager, Animal Welfare League NSW Hailing from the UK, Sam March grew up with animals and has always had a passion for helping them. Since becoming Shelter Manager at the Animal Welfare League NSW, March has successfully restructured the shelter team, dropped euthanasia rates below one per cent (down from nine per cent), tripled rehoming rates, and almost stopped staff turnover by improving working conditions through providing constant training and mentorship.

March was awarded the NSW Premier’s Bushfire Emergency Citation for his help, alongside other team members, in the 2019/2020 bushfires in Bega and across the state.

“Welfare work is so important and to be a part of that is something that I will always be proud of. I will stay in the pet industry for the rest of my life as helping animals in need is what I am most passionate about.” petnews.com.au 31

Game Changers

Tim Mensforth, Managing Director, iPetz

When Tim Mensforth started breeding and keeping reptiles as a hobby in the 80s, he never thought it would lead to a life-long career in the pet industry. Fast-forward to now and Mensforth is one of the country’s largest reptile breeders, operates a state-of-the-art breeding facility, and has his own brand of specialised reptile products in URS. “I’d like to hope that by sharing the knowledge and experiences I have gained over the years in keeping reptiles, that my influence on the industry will be to have made keeping native reptiles as pets more educated, accessible, exciting and more popular in Australia.”

Jared Patrick, Managing Director, Premier Pet

Growing up around fish and pets in general at his father’s pet store, Jared Patrick went on to study aquaculture, vertebrate biology, and physiology at university, before working his way through numerous jobs in the live fish and pet product wholesale businesses.

Now as Managing Director of Premier Pet, Patrick enjoys being able to supply new and different fish and products to retailers and hopes to continue to work on ensuring as many people keep fish and pets as possible as he believes it’s a great hobby and helps society in a variety of ways.

“The coming year looks like it will have a lot of logistical challenges and continued supply chain disruption. Our industry has had it relatively good compared to other

industries in the past couple of years. It will be interesting to see how this continues into the coming year as the country and world reopens.”

Anthony Ramsey, Owner, Crystal Palace Aquarium Landing a job at his local aquarium to help fund his out-of-control aquarium hobby, 23 years later

Dr Fiona Patterson, Veterinary Advisor, Mars Petcare

Anthony Ramsey finds himself

Making the decision to

saw Ramsey help create the

become a veterinarian at just

Aquarium Industry Association of

10 years old, Dr Fiona Patterson has always had an inherent

Australia (AIAA) in 2017, of which he served as

desire to improve the lives of animals.

the inaugural President, and is currently on the board of the PIAA as

While working at Mars Petcare, Patterson developed the industry leading Mars Petcare College curriculum. A program

still in the industry and just as mad about fish as when he started.

The passion for aquariums

Aquatics Director.

In 2006, Ramsey aided in government applications that saw

that provides anyone working in the vet and pet industries

five new aquarium fish species added to the allowable import list.

the opportunity to upskill their knowledge around pet care,

Currently at the PIAA, the aquarium sector has 14 new aquarium

nutrition, and enrichment, which Patterson hopes will inspire

fish species applications before government for consideration for

people to go on to complete more advanced studies and

allowable import status, with Ramsey hoping to achieve a successful

deepen their knowledge.

outcome in the year.

“It’s an incredible honour to be nominated! It inspires me

“I would like to be remembered for my role in passionately

to keep striving for ways to support the people who work in

representing the aquarium sector to government and bureaucracies,

our industry, which ultimately benefits the animals we are

to ensure a common sense approach is taken to regulation and

responsible for.”

legislation affecting the aquarium trade.”

32 Pet Industry News | May/Jun/Jul 2022

Game Changers Diana Scott, Founder, Frontier Pets

One day while feeding her dogs, Diana Scott thought to herself that she should be just as conscious about the food they are eating as she is about her own food choices.

After months of hand preparing dog meals, Scott consulted with vet and animal nutritionist Dr Kathy Cornack and created completely balanced pet food, using only 100 per cent ethically sourced materials that is also convenient, and Frontier Pets was born.

Now as a director at the PIAA, Scott hopes to be able to have a greater impact on the regulation of the industry and contribute to best practice, from both a supplier and consumer perspective.

“The moment that I put the first pellets of dry food into a Frontier Pets printed bag is my proudest achievement! There were literally years of work to get to that point. Sourcing supply, developing, and testing recipes, making sure we were AAFCO and Australian Standards compliant, designing logos and bags and websites. But this moment – the one where I could see, smell, and feel the product – the result of years of work. That made me proud.”

Dr Alison Shen and Dr Audrey Shen, Founders, Aussie Mobile Vet Always wanting to be veterinarians, twins Dr Alison and Audrey Shen have forged an

impressive career within the veterinary industry. From running their own veterinary clinic for roughly 10 years, starting a mobile veterinary clinic servicing areas across Sydney and Brisbane called Aussie Mobile Vet, to creating a fashionable yet practical range of scrubs known as 21 Scrubs, the Shens have accomplished a lot.

The pair are proud of their ability to set up and establish multiple successful businesses while raising families at the same time. They have also begun running a Future Vets Kids Camp, which combines their two passions of animals and children, and provides an opportunity for kids to fall in love with animals and explore different professions within the animal field.

“Being able to change the way the profession works, by making the worklife balance more attractive would be our ultimate goal.”

Dr Mark Westman BVSc

Spending Christmas holidays at his grandparents’ dairy farm near Wagga Wagga and having the local vet visit for work inspired a five-year-old Mark Westman to want to become a veterinarian.

Dr Westman said he relied on his hard work and discipline to get into, then survive vet school. Over his career Dr Westman worked as a vet at

Frank Williams, Managing Director, Pet Pacific Spending his

RSPCA NSW and as a Senior Veterinarian at AWL NSW before returning to

afternoons as a

the University of Sydney to complete a PhD in feline infectious diseases.

young boy at his

Dr Westman also co-founded Pets in the Park, a national charity aimed at caring for pets owned by homeless people. Currently, he is trying to organise a student-led community clinic to address welfare gaps for client-owned

local aquarium shop in Artarmon ignited a love and passion for aquarium fish that Frank Williams has managed to turn into his career.

As Managing Director of Pet

pets and help teach

Pacific, Williams has established the

extra practical skills to

company as a pioneer in searching out the best products around

graduates coming out

the world and distributing to retailers across Australia for more

of vet schools.

than 40 years. Pet Pacific carries and distributes more than 8,000

“If I can help some pets and people during my career, then hopefully my time on this earth will be a net positive.”

lines of product and has been appointed the exclusive agent for Australia for many of the world’s leading manufacturers.

“My goal is to continue to offer the best products the world has to offer to our Australian customers.” petnews.com.au 33

PODCAST

Introducing the all new

Pet Industry News Podcast In-depth coverage of news, events and insights relating to the pet industry brought to you by the team at Pet Industry News.

If you’re interested in featuring on the podcast, please contact: James Yates National Sales Manager 0435 140 680 jyates@petnews.com.au Thomas Oakley-Newell Deputy Editor 0405 969 565 tom@c-store.com.au

“Get on air with us”

Episode 1

What’s new?

Brand news and promotions.

L-R: Ares and Miranda the macaws

Vetafarm launches Parrot B-Calm: the “world’s first complete parrot calming diet” Vetafarm has launched Parrot B-Calm, a

Pet birds become stressed for a range of

the worst rehabilitation case she had ever

complete parrot diet formulated by avian

reasons and show signs of their stress and

seen. The beautiful Macaw had been severely

veterinarians, that provides balanced nutrition

anxiety in sometimes life-threatening ways.

traumatised by a bigger and stronger male

and supports the reduction of stress and anxiety with natural ingredients.

Dr Tony Gestier, Avian Veterinarian and

Symptoms of stress in birds include excessive screaming/vocalisation, over-

bird, did not trust anyone, and could not fly.

McGill spent three years rehabilitating

preening/cleaning or plucking feathers,

Miranda, which took a lot of patience, love,

Director of Vetafarm, said that Parrot B-Calm is

walking around the cage incessantly, doing

tears, and determination. And halfway through

the world’s first complete parrot calming diet.

somersaults (head flips), flattening their

Miranda’s rehabilitation, McGill began trialling

feathers and trembling, or other behaviours

Parrot B-Calm.

“While there are pet bird calming supplements on the market, Parrot B-Calm pellets are the only complete diet that has

that are out of the ordinary.

“Within a week I could clearly see a

Moulting, mating, over handling and

difference,” she said. “Parrot B-Calm took the

calming effects and provides the rest of their

changes to environment or routine, such as

edge off – it wasn’t making her sleepy, just

nutrition as well,” he said.

a new baby or pet, can also cause stress in

more relaxed.

Made with the amino acid L-Tryptophan – a

parrots. Plus, a poor diet, lack of exercise or

“Of course, behavioural training is still

natural precursor for the synthesis of serotonin

even interrupted or insufficient sleep can

required as Parrot B-Calm is not a ‘fix all’ but

in the brain – the non-drowsy and non-sedative

trigger stress.

an aid for birds who are stressed and anxious,”

action is balanced with fresh Australian whole

Vetafarm’s resident parrot trainer Carmen

grains, vitamins, minerals, and turmeric to

McGill has been working with birds for more

support your bird’s health and wellbeing.

than 30 years and rescue parrot Miranda was

she added.

Parrot B-Calm is available in major pet retail stores now.

New Nina Ottosson Snuffle Activity Mats have arrived Nina Ottosson interactive games and feeders have been satisfying curious pets for more than 30 years. And now, Nina’s Snuffle Activity Mats have made it easier

Save

20%

with coupon

to engage dogs. Available in two themes – The Garden Patch and Fast Food – these puzzle mats feature

Global brand Cath Kidston launches pet collection in Australia Cath Kidston relaunched the vintage design ethos in the early 90s and has been a household name ever since. Two of her signature patterns, ‘Bees’ and ‘Greenwich Flowers’ now adorn this superb range of bowls, collars, leads, bandanas, harnesses, toys, beds, and blankets.

Manufactured by England-based market leader Pet Brands, the products are premium quality and mass market priced, giving them instant appeal to pet owners looking to accessorise their pet in style and inject some tasteful elements to the home.

They are distributed in Australia by leading boutique gift importer Vevoke, and can be ordered now for arrival into stores during August/September.

Vevoke can be contacted by emailing info@vevoke.com or via its website, vevoke.com.

36 Pet Industry News | May/Jun/Jul 2022

multiple pockets and hidey holes to keep dogs occupied.

Use it as a slow feeder to feed (dry food) meals, or just for fun.

Combat boredom and save 20 per cent off wholesale prices until 8 June. Available for online orders only.

Use the coupon code FC-SNUFFLE on checkout at fleacircus.com.au.

What’s Tagnew? here

Pro Plan® LiveClear™ is changing lives for cat owners The breakthrough innovation from Purina is helping cat owners with sensitivities to allergens become closer to the cats they love.

Purina’s breakthrough innovation, Pro Plan® LiveClear™, has taken the market by storm, and since launching in February 2021, has contributed the largest dollar growth to the Pro Plan® cat portfolio of products.

Pro Plan® LiveClear™ is a global first cat food that assists in the management of feline allergens. With the capability to reduce the allergens in cat hair and dander with daily feeding in as little as three weeks, Pro Plan® LiveClear™ provides outstanding nutrition in an everyday food, with the power to change the lives of Australian cat owners and cat lovers alike.

The product comes in five different variants and was the culmination of more than a decade of Purina research, dedicated to finding a safe and effective way to address a problem that impacts up to one in five adults.

“Pro Plan® LiveClear™ cat food is a global first innovation. No other cat foods on the market claim to be able to reduce allergens in cat hair and dander. It’s definitely a game-changer,” said Michelle Beaumont, Senior Brand Manager – Pet Specialty, Nestlé Purina Petcare.

Purina scientists discovered the primary cat allergen, Fel d 1, can be reduced when cats eat a diet containing a specific protein found in eggs. This is a safe, feline-friendly approach that does not interfere with the Fel d 1 production or change the cat’s overall physiology.

Beaumont continues: “At Purina, we believe that people and pets are better together, and this is the drive behind everything we do.

Managing sensitivities to cat allergens can be a substantial struggle for many and may limit the loving interactions between cat lovers and cats and can be a huge barrier to cat ownership.”

Cat allergens are the most common animal-origin allergen sensitivity for people. The impact of allergy symptoms has been cited as the reason why allergy sufferers in Australia have either considered relinquishing or have had to relinquish a cat. Through this breakthrough innovation, Pro Plan® LiveClear™ may help keep more cats in their forever homes, with the product shown to reduce allergens in cat hair and dander by an average of 47 per cent, starting in the third week of daily feeding.

In a third-party trial conducted via Social Soup in 2021, 95 per cent of cats enjoyed eating Pro Plan® LiveClear™, which all cat owners know is a huge relief given their fussy natures. Cat owners were also happy with the overall results of the product, with a 95 per cent purchase intent post-trial.

This product helps enable cats and owners to be closer than ever before, offering an alternative solution versus relinquishment for those who love their cats but are impacted by sensitivities to cat allergens.

Pro Plan® LiveClear™ is available in two pack sizes; 1.5kg RRP: $55.99; 3kg RRP: $89.99.

Discover more about this novel approach to managing feline allergens at www.proplannutrition.com.au/live-clear or scan the QR code.

“Pro Plan® LiveClear™ cat food is a global first innovation. No other cat foods on the market

claim to be able to reduce allergens in cat hair and dander. It’s definitely a game-changer.”

– Michelle Beaumont, Senior Brand Manager – Pet Specialty, Nestlé Purina Petcare

petnews.com.au 37

What’s new?

PetSure’s GapOnly simplifies vet bills PetSure’s GapOnly payment has received recognition for making the process of paying vet bills more affordable and simpler.

Through its innovative claims experience and payment service, which reviews and calculates pet insurance claims while customers are still at the vet, customers simply pay the gap between the vet’s invoice and the claim benefit under the policy and go.

This paperless, in-clinic claims experience was recognised at Canstar’s 2022 Innovation Excellence Awards as a unique and convenient payment service for pet insurance customers claiming for eligible vet bills. They commented that GapOnly has a significant impact on customers, helping to reduce the costs of some eligible vet bills as they simply pay the gap and go.

L-R: Kevin Smart, National Manager, Challenger Banking & General Insurance, Canstar, Peter Kerr, Chief Operations Officer, PetSure, Kate Bell, Canstar

Alexandra Thomas, CEO of PetSure, said she is delighted that Canstar has recognised the innovative payment service.

of having to pay a large vet bill on the spot and upfront, GapOnly allows

“PetSure has invested in GapOnly to help take the stress and worry

the claim to be processed on the spot in the vet clinic and the customer

away for customers when making healthcare decisions for their pets at the clinic. By making pet insurance more accessible to Australians, we

then only pays the gap.”

There are 11 pet insurance brands that have partnered with GapOnly

aim to improve health outcomes for pets and their owners.

including Pet Insurance Australia, Woolworths, RSPCA, BowWowMeow,

“GapOnly helps makes it easier for vet clinics and customers. Instead

Guide Dogs, Petinsurance.com, and PetBarn, among others.

Ilume is starting a pet tech revolution Melbourne start-up ilume is shaping the future of pet health using new technologies such as a smart bowl, collar tracker, and an app.

Ilume provides personalised dog meals to owners created in its commercial kitchen in Keysborough and uses fresh, human-grade, locally sourced produce led by Culinary Director, Gary Sauer.

An app monitors a dog’s vital information such as daily activity, sleep habits, and even poo habits. Once that information is gathered, ilume then personalises meals based on the dog’s unique requirements.

Craig Silbery, CEO and Co-founder of ilume, created the company as he wanted to feed his two dogs something better.

“Ilume is a game-changer for pet owners by empowering them with the knowledge, the technology and the restaurant-quality food that is scientifically proven to deliver a happier and healthier life for our beloved four-legged friends.

“We’re using real science and data to formulate our ilume recipes and health insights, and we are going even further by investing millions of dollars into clinical studies with two renowned Australian and New Zealand universities to shape the future of pet health.”

Ilume is the first pet health program to bring together nutrition and tech, and has now expanded from Victoria into Sydney, Brisbane, and Adelaide.

“Our pets are now clearly defined as part of our families, and we’ve developed ilume to give us an even longer time with them. We’ve seen that our customers want to commit to bettering their pet’s health and wellbeing, just as they do their own.”

For more information visit weareilume.com.

38 Pet Industry News | May/Jun/Jul 2022

What’s Tagnew? here

Introducing the new and improved Ivory Coat Ivory Coat has relaunched with a brand-new look and new recipes, but ingredient purpose and ingredient integrity remain as crucial parts of the brand’s philosophy.

You are what you eat. And the same is true for our pets. So, it is

Ingredient purpose and ingredient integrity are crucial parts of the

important to know what they are eating is good for them, and that is the

Ivory Coat philosophy. Every ingredient that has been added is there

benefit of choosing natural foods.

with the pet in mind.

Natural foods contain ingredients that are in their natural state. Natural

“Artificial colours, flavours and preservatives do not fit in our design

ingredients are those that have come directly from plants, animals or from the

fundamentals and therefore you will not see them in our ingredient list.

earth, not what has been chemically created or modified in a laboratory. Each

When necessary, vitamin, minerals and other trace nutrients may need

ingredient has its own unique combination and levels of essential nutrients.

to be added to ensure all our products are nutritionally complete and

In May of 2022, Ivory Coat underwent a bit of a change so it could continue to provide the very best for pets.

“We look a little different, and our pet food experts at Ivory Coat

balanced for the intended life stage of your pet. Meaning, Ivory Coat is all you need to feed each day for your pet to thrive.”

Recently, Ivory Coat invested in its Dubbo manufacturing facility

have worked tirelessly to develop improved recipes that stay true to the

to bring innovative technology to its super premium Ivory Coat dog

brand’s heritage using the very best technology to unlock even better

products. Knowing how much dogs love the taste and nutrition of

nutrition and health for your pet,” said a spokesperson.

meat; Ivory Coat now combines raw Aussie meat with dehydrated

“Our new recipes have been formulated with high quality ingredients and dedication from our team. We’ve incorporated Australian Natural Health™ and raw Aussie meat and dehydrated meat meal into our

meat meal in its kibble, making it delicious and enticing dry food that dogs are sure to love.

“Our range continues to be developed by our skilled research and

formulas to keep your pets as healthy as you. Our new range of naturally

development team that formulate recipes specific to the needs of pets

nutritious food is still Australian made, with Australian meat and

according to their life-stage, breed, and based on the latest Association

developed to be tastier and better in supporting digestive health to keep

of American Feed Control Officials (AAFCO) guidelines on nutrition

your pet happy and healthy for life.”

and ingredients.

When creating its high-quality delicious recipes, the ingredients in

“We continue to use all Australian meat and natural superfoods

Ivory Coat were specifically chosen with health, safety, and nutrition in

chosen for their health benefits to deliver a range of products with the

mind, and every ingredient has a role to play.

specific nutritional requirements for your pet.”

“When creating its high-quality delicious recipes, the ingredients in Ivory Coat were specifically chosen with health, safety, and nutrition in mind, and every ingredient has a role to play.”

petnews.com.au 39

What’s new?

The Pet Professional Price Promise If you’re looking to protect your business financially, then check out www.petprofessional.com.au – where you can get a quick quote and buy online with no hassle.

Pet Professional is your one stop shop for business insurance, offering Professional Indemnity, Management Insurance, Cyber Cover, Public Liability, Personal Accident and Tax Audit cover. Pet Professional can tailor a package to fit in with your needs and cashflow – no matter how large or small your business. Even better, if you secure equivalent cover for a cheaper price, the price will either be matched, or you get a refund.

That’s the Pet Professional Price Promise.

Dog training made easy with PetSafe The PetSafe® Remote Spray Trainer is designed to help train dogs with a burst of citronella spray. Whether on an off-lead walk outdoors, or working on commands at home, this trainer makes dog training easy.

The collar has three training options – tone, vibration, and spray – and a range up to 300m, making it perfect for small hikes and public outings. At the push of a button, a signal is sent to the dog’s collar to halt unwanted behaviour.

The PetSafe® Spray Remote Trainer helps pups to become better doggy citizens at the click of a button.

For more information visit petsafe.com/AU.

Discover innovative new pet products from the US If you’re in the market for new pet foods, pet products or pet food ingredients, Food Export can connect you to a wide variety of innovative and high quality products and suppliers from the US. Food Export-Midwest and Food Export-Northeast are non-profit international trade organisations, which help importers and buyers discover the diverse range of pet product offerings available from the US. Food Export facilitates one-on-one meetings, sends buyers to US trade shows on expense-paid trade missions and can connect you with hundreds of export ready products and suppliers from its database.

With plentiful raw ingredients and a variety of manufacturers, the Midwest and Northeast region are leading suppliers of pet products including cat and dog foods, treats, nutritional supplements and pet health products. They also lead the world in pet food additives research and innovation.

Food Export research shows a number of product and ingredients trends emerging in the US market including an increase in grain demand (consumers are switching back to grains in pet food following the FDA research study into the health impacts to dogs in some grain free products), non-mainstream gourmet proteins including duck, fish, and Bison, and increased by-product demand as consumers seek more sustainable products.

Food Export is also seeing the development of new pet product innovations including adaptogens for stress management and wellbeing, new ingredients and additives such as insect protein, CBD, and neurotropics. Many are still in the development and approval stages but certainly on the customer horizon.

Food Export is well placed to connect buyers, importers and manufacturers with suppliers across the region. Get in touch with the Australia and New Zealand in-market representative John Arnold for more information on the program and to get you connected.

Call John Arnold on +61 415 375 558 or email hello@foodexportanz.org

40 Pet Industry News | May/Jun/Jul 2022

What’s new?

Drs Audrey and Alison Shen to expand their 21 Scrubs fashion line Twin vets Drs Audrey and Alison Shen are expanding on their successful 21 Scrubs fashion line, with new

Drs Alison and Audrey Shen with Rebecca Lau

styles and new materials that will focus on comfort, adding to their existing line of durable and fashion savvy scrubs.

The successful businesswomen, who are well known for their appearances on Bondi Vet, as well as being the founders of Aussie Mobile Vet, they also run and own Future Vet Kids Camp and they launched the 21 Scrubs fashion line in 2021, alongside their fashion designer friend, Rebecca Lau. What began as an idea to lift the professionalism of the scrubs being worn by the Aussie Mobile Vet team has snowballed into a full-blown business with orders coming from as far as the US and across all walks of the medical and beauty industries.

21 Scrubs offers a modern and completely functional range of scrubs for men and women, that come in a variety of styles and colours – there is even a stylish women’s jumpsuit that can go from day to night.

Dr Audrey explains that traditional scrubs just didn’t meet the professionalism of being a vet from both fashion and practical standpoints.

“We go through seven years of vet school and are seeing animals all day, and then we need to go and pick up our kids from school dressed like we’re in our pyjamas. We just felt so unprofessional in such a professional industry,” she explains.

With the 21 Scrubs line, each style has its own defining cuts and features, and all are made from a stretchy, crease proof, durable, comfortable, and eco-friendly lightweight fabric that is hair, water and stain repellent, fast drying and squat proof.

With the technical aspects now nailed, the trio has turned their attention to comfort and is exploring new styles and materials, with one that Dr Audrey describes as feeling like “you’re wearing your 1000 thread count cotton sheets”.

“I’m proud of what we’ve done the last couple of years, just trying different things but keeping in line with what we love. We’re proving that even when you become a vet, you can shake things up and move to different areas.

“We’ve got enough brains and we’ve got enough knowledge to be able to try different things, like a fashion business or a kid’s camp business.

Hopefully we inspire other women and other vets to expand their career options and try new things.”

For more information visit 21scrubs.com.au.

The Calming Dog Bed says goodnight to pup anxiety Of the almost 6.5 million dogs in Australia, it is estimated that around 40 per cent suffer from symptoms of anxiety, that’s where the Calming Dog Bed comes in.

The Calming Dog Bed has been carefully crafted to reduce stress and anxiety in our four-legged friends by using specifically chosen elements that mimic the natural litter environment, creating a sense of calm and relaxation in your pet and amplifying its anxiety-reducing properties.

Created by two Sydney-based friends and dog lovers who were unsatisfied with the lack of choice in the market, they decided to craft their own beds, with a focus on quality materials and design.

The Calming Dog Bed has a range of three beds: Calming Dog Bed, an Orthopaedic Dog Bed, and a Calming Dog Sofa Bed. Featuring elements not available in all calming beds, such as removable and machine washable covers, a non-slip base, a water-resistant bottom, and plush faux fur, the Calming Dog Bed is designed to make your fur baby feel as if it is amongst its litter.

A dog’s anxiety can be manifested in a variety of behavioural problems such as urinating in the home, excessive barking or crying, or frequent pacing or panting. By helping your dog achieve a peaceful night’s sleep, you can help eliminate symptoms of anxiety in a natural, effective way.

The company says feedback from consumers has been fantastic, with many saying that their pet even prefers to sleep in their calming bed than their owner’s bed, and with that in mind, the Calming Dog Bed offers a 14-day satisfaction guarantee.

The beds retail from $69.95, and to find out more please visit thecalmingdogbed.com.au.

petnews.com.au 41

What’s new?

Good gut health for dogs starts here Bainbridge launches new range of bird toys and accessories

Your dog’s health is affected by everything from foods and parasites to pollutants and stress. While it’s important to always support the overall health of your dog, sometimes

With more than

they need a little help. That’s where a good quality gut

3,000 products

health supplement such as Digestive K9 may help.

across a diverse

Digestive K9 comes in a powder that’s mixed daily through

range, Bainbridge

your dog’s food. It’s made from all-natural ingredients and

has launched 120

contains Bio-K9 Boost, a powerful prebiotic, paraprobiotic and

new bird products,

postbiotic blend made from the gut microflora of healthy dogs.

including a wide

With nothing like it on the market – in a recent

range of unique

independent trial, 100 per cent of recipients said they would

new toys to the

purchase Digestive K9 again.

Australian market.

For more information visit poseidon-equine.com/

The feeding

products/digestive-k9 or @poseidoncanine. Or contact

range includes

Poseidon Animal Health on info@poseidonanimalhealth.

new feeders and coop cups in a bright range of colours,

com.au or by phone on 02 4260 8893.

plus new cropping needles, feeding spoons and controlled feeding spoons at a strong price point with high margins available to retailers.

Established in 1922, Bainbridge celebrates 100 years as an Australian owned and family run company supplying a very wide range of merchandise to pet, fodder, equine, hardware, pest control and rural retailers from two distribution warehouses in Brisbane and Perth.

For more information visit bainbridgevet.com.au.

The Raw & Fresh difference Raw & Fresh makes high-quality, made to order, human grade pet food for stockists throughout NSW, Victoria, Queensland, and the ACT. The range features meal plans that come highly recommended by quality breeders and vets. They include a large variety of AAFCO standard tested and BARF recipes, all made preservative-free with no synthetic vitamins or additives.

To view the product catalogue, visit rawandfresh.com.au.

Contact Raw & Fresh for wholesale pricing by email on theden@rawandfresh.com.au

Fresh new look for Barkly Natural Treats

15%

discount code for readers: petnews15

Barkly Natural Treats are a favoured product, already much-loved by dogs Australia-wide. But now, with its eye-catching new packaging design, they are sure to jump off the shelves and attract even more consumer attention.

Barkly Natural Treats have been around since 2018, and ever since have been loved by all types of dogs. Their super crunchy natural treats are made using only human grade ingredients and are free from fillers, preservatives, and other chemical nasties.

Loved by dogs and peace of mind for dog lovers.

Get yours today by ordering online at barklytreats.com.au.

42 Pet Industry News | May/Jun/Jul 2022

What’s new?

Purina Total Care gives consumers confidence to care correctly for their pets The Purina Total Care range makes it easy

The massive uptick in pet ownership over the

for pet owners to make the right choices and

pandemic has led to emerging trends within the

provide the best care possible for their pets.

industry as identified by Total Care, including

The extensive portfolio features market-

the humanisation of pets, with owners seeking

leading products to prevent and protect against

more opportunities to bond and spoil their pet.

parasites, collars and leads for all walking

This humanisation trend plays to Total Care’s

needs, toys to comfort, entertain, or keep pets

strengths as its products enable consumers to

occupied, shampoo and grooming tools to keep

provide a level of care for their pet similar to the

coats clean and groomed, and training pads for

level of care they pay to themselves.

puppies and elderly dogs.

Another trend noted by Total Care is the

The feedback from both retailers and

creation of a two-speed economy, with those

consumers has been excellent, with particular mention to its sustainable packaging.

Total Care has step-changed the materials used to produce its products, including recycled plastics.

For film lovers, Total Care has an exciting partnership with Disney, co-producing ranges across the Mickey, Star Wars, Marvel, and Pixar franchises. This partnership has delighted customers and wielded incremental sales for Total Care retail partners.

most affected by Covid and the recession putting

“This humanisation trend plays to Total Care’s

strengths as its products enable consumers to

provide a level of care for their pet similar to

the level of care they pay to themselves.”

greater importance into seeking value, while the rest of the category continues to premiumise and increase pet care expenditure – the Total Care range can cater to both these markets.

The Total Care portfolio across medicinal, grooming, tethering, toys, and training makes it easier for consumers to make the right choices and provide the best care possible for their pet.

For more information visit purina.com.au/ brands/total-care.

ordersau@wearecoa.com For more information email ordersau@wearecoa.com

petnews.com.au 43

What’s new?

Canine Joint Plus: premium supplements supporting dog health Canine Joint Plus is in the industry of providing a premium joint supplement for dogs across Australia.

The ingredients for Canine Joint Plus have five selected active molecules including Glucosamine, MSM, Chondroitin, Vitamin C, and Hyaluronic acid.

Snooza’s 5-Star Anti-Anxiety Bed

Canine Joint Plus may assist with joint inflammation, maintaining healthy joints, and supporting the discomfort of osteoarthritis.

Canine Joint Plus is manufactured and packaged in an approved APVMA and

Intro special use discount code:

Pet01

to receive 10% off your first purchase

The Australian Made Snooza Calming Cuddler is now available in a new, beautiful coastal tone Wheat. With upholstery grade soft pile plush fabric and soft raised walls, the popular Calming Cuddler provides the ultimate retreat for anxious pets and those that relish the feeling of safety and security.

It features removable, replaceable, and washable covers on both the outer ring and cushion. Filled with SnoozaFill

GMP facility, so it can be

Australian foam and recycled PET fibre mix, with zippers on

guaranteed that its joint

all covers making it refillable and fully machine washable.

supplements are made in a safe

More colours available!

and clean environment.

Visit www.snooza.com.au. For order enquiries call

For more information visit equinecaninejointplus.com.au.

03 9587 3455 or email orders@snooza.com.au.

Max & Blu is the new lifestyle brand for pets that merges ethics and fashion Max & Blu is a socially and ethically responsible pet lifestyle brand

Running a dog grooming business at Mosman in Sydney

that reflects both the owner’s style while keeping your dog safe

put Johnson in a unique position where she could analyse and

and comfortable.

test hundreds of collar and lead sets, that provided an in-depth

Recognising a shift in the way owner’s care for their dogs, Max & Blu has designed products that will appeal to today’s generation

understanding of key design elements.

“Selecting a Premium Vegan Leather with the right compound

of sophisticated consumers who are fashion conscious and want

was a critical element to the Max & Blu brand. I wanted a high-

quality, good design, that is cruelty free and affordable.

end luxurious look and feel. It has so many wonderful benefits –

Jodie Johnson, owner and founder of Max & Blu, said we humanise our pets as they integrate into our lives and home as loving family members and that it makes sense that pet products are tailored for the owner’s enjoyment as much as the pets.

“I wanted to create a brand with cutting edge appeal for this

ethical, soft, lightweight for comfort, durable and affordable. It no longer makes sense to purchase cow leather.

“Timeless, well-made essentials for the modern dog.

Minimalist at first glance, but with ‘details that matter’ for your family’s peace of mind and enjoyment.”

generation of consumer. Function focused design with classical modern aesthetics in fashion led tones.”

44 Pet Industry News | May/Jun/Jul 2022

For more information visit maxandblu.com.

The Friendly Dog Collars range offers retailers a very attractive margin with no minimum order, and FREE Express Shipping on orders over $100.

Friendly Dog Collars are a clear and simple way for responsible dog owners to visually communicate with strangers how receptive their pet might be to other humans and animals.

The award-winning range of collars, leads, harnesses, coats and bandanas are specifically designed to help prevent incidents BEFORE they occur, by signalling to others that an animal is either approachable or requires space.

For sales enquiries call Jenny Parker on 0418 674 447 or email jenny@friendlydogcollars.com.au

To see the whole range visit friendlydogcollars.com.au

Industry

PIAA shares educational vision and update The Pet Industry Association of Australia is committed to promoting accredited vocational training for its members.

Words Barry Codling THE PET INDUSTRY Association of Australia’s

(PIAA) position statement is: “We regard the pet

is a disjointed confusing educational offering, largely

individual that provides goods, services or education to

Our developing channels lack base understanding,

industry as a business, association, organised group or

support the consumers’ right to owning and providing the correct care for a companion animal.”

One of the PIAA’s constitutional drivers is to

– develop/promote quality standards, educational

packages for our members. A key initiative within our Barry Codling President, PIAA

“We want to enhance a customer centric learning culture within our industry, supporting consumers in owning and caring for companion animals across all animal types.”

– Barry Codling, President, PIAA

What we have found over our six-month review

outdated, requiring significant review and updating. hence little to no formal educational options are

available or relevant. All are underpinned by a maze of opinion, state and national complexity, non-accredited educational content, and lack of qualified auditing.

Significant government funding is available

strategy, was the PIAA Board’s commissioning of a

to support certified education across Australia;

support for our members to support consumers in

Government bodies and their agencies to unlock

comprehensive review of training needs and educational owning and caring for a companion animal.

PIAA is committed

to promoting accredited vocational training. We take seriously the need to teach and educate

those working in the

animal industry to the highest professional

standards. Collectively,

our membership employs thousands of staff

ranging from animal

care attendants, trainers, pet groomers, retail

assistants, pet food process workers, veterinarians, and veterinary nurses.

46 Pet Industry News | May/Jun/Jul 2022

the challenge is navigating the Federal and State funding, focus, and support. Notwithstanding

Industry the administrative requirements and measures required to monitor course completion and costs.

What is our goal?

Identify partners who can assist the PIAA in developing training solutions that best meets the needs of our industry sectors. Enabling our members to participate as ‘subject matter experts’ in developing training solutions.

Enabling our members to access funding to offset some of the costs for certified training. In doing so, creating a genuine career path based on relevant qualifications designed for the needs of the pet industry.

We have developed a close working partnership with Skills Impact, which

has demonstrated its commitment to the pet industry. They are leaders in

the development work of training package standards and gathering insight into industry trends and skill needs. Skills Impact is a trusted and well-

established organisation with proven and reputable approaches, designed around genuine engagement and relationship building with industry

organisations across employers, unions, peak bodies, training providers and state government agencies, including regional and rural coverage.

We have also met with other organisations such as the National

Training Masters, a registered training organisation (RTO). This body of

work includes micro-credentialing, core training needs for all members in the pet industry across the current accredited certified courses.

The core units were designed to be broad in content and deemed

transferable across sectors within the pet industry, giving the student a base of knowledge that would underpin their further development, depending on their choice of sector career paths in the future.

The PIAA’s ultimate goal is to provide a training pathway for our

members to drive a higher minimum standard, and help support and

improve retention rates. We want to enhance a customer centric learning culture within our industry, supporting consumers in owning and caring for companion animals across all animal types. n Reference: Suggested Core units

ACMGEN201 – Work in the animal industry

ACMGEN202 – Complete animal care hygiene routines ACMGEN203 – Feed and water animals

ACMGEN204 – Assist in health care of animals

ACMWHS – Participate in workplace health and safety processes

Range of Deluxe Wet Pate 95% Meat & Organs Green-Lipped Mussels

Available From: arnhempet.com.au Sustainable Seafoods

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petnews.com.au 47

Industry

Polkadot Loach

Advocating for a strong aquarium fish industry

The Aquarium Industry Association of Australia is rallying to have new aquarium fish species added to the list of legal imports to Australia.

Words Jared Patrick THE AQUARIUM Industry

Association of Australia (AIAA)

has been facilitating the applications to the Department of Agriculture, Water and Environment, for the

addition of nine aquarium fish to the list of species allowed to be

legally imported into Australia.

If approved this will make these

species both readily available and Jared Patrick, President, Aquarium Industry Association of Australia

affordable to consumers.

The species are Red Line Torpedo

Barbs, Galaxy Rasbora, Polkadot

Loach, Redtail Blue Loach, Striated

Loach, Skunk Loach, Emerald Tiger

“After 12 months of data gathering, the risk assessments for the first 75 species have been completed and only one species has received a high risk score. ” – Jared Patrick, President, Aquarium Industry Association of Australia

Galaxy Rasbora

Rasbora, Featherfin Synodontis, and

AIAA has also been participating in a

Histronica Loach.

Commonwealth technical working group (TWG) of

and has already been underway for more than 12

The TWG is facilitating environmental assessments

The process is both costly and time consuming

months. We have made significant progress, however, have also been met with more than our fair share

of bureaucratic red tape and stagnation. We expect at least another 12 months before the department makes a recommendation to the Minister of Environment to either approve or reject our application. We remain optimistic.

the aquatic vertebrate and invertebrate pest committee. of a group of around 450 aquarium fish species known to be present and traded in Australia, however not

approved for import into Australia. The expectation

is that species scoring high risk will likely be declared prohibited matter, banning both their possession and trade. Species scoring low risk are set to be further considered for suitability to be legally imported.

After 12 months of data gathering, the risk

assessments for the first 75 species have been completed and only one species has received a high risk score.

This bodes extremely well for future negotiations and consideration of adding new species to the allowable

import list. It also means that additions to state noxious fish listings are likely to be kept to a minimum.

The AIAA continues to advocate for its members

and the broader aquarium industry.

Red Line torpedo

48 Pet Industry News | May/Jun/Jul 2022

Now is the time to join if you’re not a member –

head to the website aiaa.net.au to join. n

Get all of the latest news at

www.petnews.com.au

Pet Industry News is the leading source of all the latest news, trends and new release products related to the pet industry. It is a crucial resource for the success of your business.

Subscribe to the Pet Industry News e-newsletter to have the news delivered straight to your inbox every Monday.

Industry

Pampered pets Australians are splashing out on premium products, driving revenue growth for retailers.

Words Tim Calabria OVER THE course of the COVID-19 pandemic,

booming Australian Pets and Pet Supplies Retailers

with a pet. And, since the first lockdowns of

cent in 2020-21, more than doubling the previous

to feel that their lives would be improved if shared March 2020, Australians have spent more than

ever on their animal companions. Amid ongoing

disruptions to daily life, many people experienced a sense of sadness, loss, or loneliness,

which is reflected in bleak statistics, Tim Calabria, Industry Analyst, IBISWorld

including higher rates of anxiety and depression. The remarkable uptick

in pet acquisitions across Australia is a bright spot in an otherwise

“The remarkable uptick in pet acquisitions across Australia is a bright spot in an otherwise challenging period.”

– Tim Calabria, Industry Analyst, IBISWorld

This sudden influx of pets has flowed on to the

huge swathes of the Australian population came

challenging period.

Animal Medicines Australia

estimates that Australians had 5.1

million pet dogs and 3.7 million pet

cats in 2019. By 2021, the number of

pet dogs had increased by 1.2 million, to 6.3 million, while the number of pet cats had risen by roughly the same figure, to total 4.9 million.

Although cats and dogs constitute

the vast majority of pets in Australia,

exotic animals like ferrets, lizards and

cockatoos also grace more homes than ever before.

50 Pet Industry News | May/Jun/Jul 2022

industry. The industry’s revenue grew by 11.6 per year’s growth. The initial purchase of a pet only

accounts for 4.5 per cent of total revenue for industry retailers, which include pet stores of varying sizes.

Industry

“Pet owners have increasingly demanded higher quality – and higher cost – foods for their furred, feathered, and scaled friends.”

– Tim Calabria, Industry Analyst, IBISWorld

Ongoing spending on product segments of pet

healthcare, pet services, and other pet products and

accessories each command a significantly larger share of industry turnover.

Premium products within these segments have

experienced significant growth over the past five years.

The largest segment, pet food, has come to represent

54 per cent of industry revenue, with premiumisation driving growth in total pet food sales. In recent years,

pet owners have increasingly demanded higher quality

– and higher cost – foods for their furred, feathered, and scaled friends. Specialised foods, which can improve

a pet’s health through more balanced nutrition, have

especially benefited from owners’ increasing willingness to spend. Coles has even launched self-service dog

treat bars in supermarkets across the nation, increasing

competition for industry retailers. Research coming out of Purdue University reveals what many people have

long known – that owning a pet can reduce anxiety and loneliness, thereby improving mental health. There can

be little doubt that many new pet owners consider this to be money well spent.

Yet, in the present moment, with restrictions easing,

vaccination rates improving and workers returning to offices, many in the pet sector fear for the futures of

many of these pets. One suburban dog pound manager in northern Sydney recently told The Sydney Morning

Herald that her shelter had suddenly reached capacity, due to a local spike in the number of surrendered

dogs. Similar stories have emerged from sanctuaries in North Melbourne and the Yarra Valley, claiming that

many rehoming requests have been made on the basis of their pets’ difficult behaviour.

Even so, fears of mass abandonments may turn

out to be unwarranted. According to a December 2021 article in The Australian Financial Review, Australians have so far demonstrated that their

furry pandemic pals are not just for lockdowns.

Undoubtedly, some owner-pet relationships simply

belonged to a moment that has come and gone. But, if the wider trend within the industry is anything

to go by – with owners spending ever greater sums on premium products for their pets – then there is

hope that few pets will be abandoned, and that those surrendered will ultimately find better homes. n

petnews.com.au 51

Industry

Australian native animals as pets

Australia is home to an abundance of native wildlife – but should they be kept as pets?

Words Bob Croucher KEEPING AUSTRALIAN native animals,

A tree-dwelling Australian sugar glider

While in 2021, renowned biologist, Mike Archer,

including mammals, as pets has been a controversial

told Cosmos Magazine2: “I’ve had so many wonderful

population that believes we shouldn’t own any pets,

backyard. I think we’re nuts for just feeling we have to

subject for many years. There is a small part of the

that they are not chattels to be bought and sold but to have all the rights and benefits of humans.

This sounds all warm and fuzzy but, the reality

is that it is not something that would work in our society.

Published views in past years are varied. During

a 1999 Australian Veterinary Association (AVA)

Conference in Hobart, high profile vet, Dr George

native animals that have shared my house and my stick with the introduced alien species as pets.”

Over the years, we have been happy to import our

pets such as cats and dogs, now bred in Australia.

While there is nothing wrong with that, there

are many animals that have been in Australia for

hundreds of years. They have evolved to our natural environment and climate.

In Australia, where most of our mammals are

Wilson, said that in his view, “It is far better to

endemic (found nowhere else), we’ve managed to

owned privately”.

Europeans – the highest mammalian extinction rate

kill young joeys and wombats than let them be

“What do we do if we want to have a native animal as a pet? What we don’t do is take one from the wild.”

– Bob Croucher

Central netted dragon 52 Pet Industry News | May/Jun/Jul 2022

eliminate more than 30 species since the arrival of

Industry in the world, with another 86 animal species that are

A little girl holds an Australia Coastal Carpet Python

considered critically endangered. Many more species are endangered1.

It has been said that keeping and breeding in itself

is not going to save all the animals, and that’s probably right, but with eradicating feral cats and foxes and

keeping cats indoors we would have a great chance of saving our animals.

So, what do we do if we want to have a native animal

as a pet? What we don’t do is take one from the wild. Not

only would that contribute to the extinction of the animal but keeping an animal that was born in the wild does not make a good pet.

In this discussion, we assume you are a member of the

public, or a pet shop, not a zoo. You first must decide what animal you would like to have. If you wanted a cuddly

koala or a wombat – forget it, you can’t have one of those.

But there are many more you can keep. Each state has

its own rules and conditions – you should check what is

Australian native resources for pet retailers

allowable in your state.

Below are websites from each state to get further information and obtain the

animal you choose. If your local pet shop has the animal,

NSW

reputable shop should have material to read while some

trading-in-native-animals/licences-to-commercially-trade-in-native-animals

Check whether your state requires a licence for the

correct licences:

then read as much as you can about its keeping. A

https://www.environment.nsw.gov.au/licences-and-permits/wildlife-licences/

shops run masterclasses.

Queensland

Pet Shops

South Australia

(PIAA) has fought for the right to be able to sell native

permit-types/keep-sell-display-native-animals/native-animals-pet

https://www.awrc.org.au/uploads/5/8/6/6/5866843/gamble_pets.pdf

Over the years the Pet Industry Association of Australia

https://www.environment.sa.gov.au/licences-and-permits/wildlife-permits/

animals, mainly reptiles, through pet shops.

Western Australia

limited number of reptiles in shops.

authorities?showall=&start=4

are nocturnal and sleep most of the day, so is that a pet

https://www.vic.gov.au/keeping-and-trading-wildlife

path, you must have a thorough knowledge of that animal,

https://nt.gov.au/environment/animals/wildlife-permits

material that enables them to care for the animal.

https://nre.tas.gov.au/wildlife-management/forms-permits-and-fees/licence-

NSW became the last state that was able to sell a

https://www.dpaw.wa.gov.au/plants-and-animals/licences-and-

It’s important to understand that a lot of native animals

Victoria

that you would like to keep? If you decide to go down this

Northern Territory

be prepared to teach your customers, or supply them with

Tasmania

You also need to ensure your customer has the

and-permit-fees

facility to keep that animal in good health, including an appropriate enclosure, heat source where required, and the correct lighting. n

A talkative palm cockatoo

Sources:

1 https://cosmosmagazine.com/nature/native-animals-as-pets/ 2 https://www.australiangeographic.com.au/topics/scienceenvironment/2014/06/australian-endangered-species-list/

Eastern Long-necked Turtle (Chelodina longicollis) petnews.com.au 53

Industry

Understanding pet food labels

How to understand the key nutritional information that is outlined on a pet food label.

Words Zara Boland and Michael Zajac

WALKING DOWN the pet food aisle of any grocery

store or pet specialist retailer can be a daunting

process. There are so many different products in a plethora of colours, shapes, and sizes, that by the

indication of the primary ingredients or recipe name, such as ‘chicken and rice’.

• Net weight statement: This states how much food is

pet food labels are important to understand.

• Manufacturer/distributor name and address: This

All the key nutritional information, as it relates to each

individual pet can be found on the pet food label. Some of the details are required by Australian consumer law

and government bodies, but most of the information will be specific to the content and benefits of each particular

food e.g. nutrient levels, lifestage or specific health claims.

in the bag or can.

tells you who made the food and how to contact them if you have questions.

• Product traceability information: The date

code provided on every pet food label, allows the

manufacturer to pinpoint the exact production date

and the facility that produced that particular product.

In Australia, the Pet Food Industry Association

• Ingredient list: The ingredients on pet food labels

practice when it comes to the manufacture and sale

For example, if you see chicken listed as the first

(PFIAA) promotes standards of excellence and best of pet food. Although the PFIAA has no regulatory

authority, it does provide comprehensive guidance to its members and to consumers, which also includes

pet food labelling. The labelling guidance developed

by PFIAA (AS 5812) is in alignment with globally recognised standards in Europe (FEDIAF) and Michael Zajac, Technical Education Manager, Nestlé Purina Petcare

Purina Pro Plan or Felix). It may also give an

time it comes to actually reading a label on a specific

product, it’s easy for our eyes to glaze over. However,

Dr Zara Boland, Purina Veterinarian, Nestlé Purina Petcare

• Overview: This identifies the brand name (e.g.

the US (AAFCO). In addition, the Australian

Competition and Consumer Commission (ACCC) plays a central role in ensuring fair trading.

According to PFIAA guidance, every pet food label

must contain the following items: 54 Pet Industry News | May/Jun/Jul 2022

are listed in descending order by content weight.

ingredient, you’ll know that your pet’s food has more chicken than any other ingredient on the list.

• Guaranteed analysis: The guaranteed analysis states the nutritional content of the food and ensures a certain

minimum or maximum percentage of essential nutrients.

These must meet (or exceed) the AAFCO/Fediaf

nutrient guidelines. Nominally the guaranteed analysis

must include the minimum percentages of crude protein and crude fat plus the maximum percentages of crude

fibre and moisture. Percentage values for other nutrients are voluntary, but often included.

Industry • Nutritional adequacy statement: This is one of the

most important elements of a ‘complete and balanced’ pet food label, as it ensures the nutrient profile is

appropriate to provide sole nourishment for a pet.

This includes whether it is suitable for growth or

adult maintenance. If a product does not meet the

nutrient requirements to ensure that it is ‘complete and balanced’, it must state that it is intended for

‘intermittent or supplemental feeding only’ or otherwise denote that it is a ‘treat’, ‘snack’ or ‘supplement’.

• Feeding directions: These guidelines help you to

• Fat: When it comes to fat, it is considered essential for providing energy, absorbing, and storing certain vitamins and providing delicious taste.

• Vitamins and minerals: Vitamins are body

protectors while minerals are both body builders and protectors.

• Carbohydrates: The various sources of carbohydrates in your dog or cat’s food provides them with energy

and healthy bowel function. Fibre is a great source of carbohydrate and prebiotics.

pet each day. You may need to adjust the amount to

What about by-products and difficult-to-pronounce ingredients?

age, activity level, and more.

Many people believe they are cheap fillers or even

determine how much and how often to feed your

maintain their ideal body condition based on their • Calorie statement: The calorie statement is

expressed as kilocalories per kilogram and is a

There are a lot of misconceptions about by-products. inedible parts of animals, but that’s not the case.

By-products normally comprise nutrient-rich

common unit of measure, such as kilocalories per

organ meats that are not typically used for human

between dry dog food brands.

or other undesirable ingredients. Not only are by-

cup. This helps consumers to compare energy levels

Nutrients vs ingredients on pet food labels

consumption. They do not include animal hair, feathers, products an excellent source of protein, vitamins, and minerals, but they also reduce environmental waste.

As far as those lengthy ingredient names, if in doubt

Ingredients contain nutrients and nutrients

a quick internet search can help. You’ll see that calcium

macronutrients required for a complete and balanced

is vitamin B-1 and L-ascorbyl-2-polyphosphate is

provide nourishment and energy for your pet. The pet food should include:

• Protein: Protein is a critical nutrient and essential

for maintaining healthy muscles, skin, and coat, plus enabling tissue repair and growth.

pantothenate is vitamin B-5, thiamine mononitrate

vitamin C. All vitamins and minerals are almost always listed by their scientific names. Together they form

the backbone of essential micronutrients that help to maintain your pet’s health and vitality. n

“In Australia, the Pet Food Industry Association promotes standards of excellence and best practice when it comes to the manufacture and sale of pet food.”

petnews.com.au 55

Greyhound Adoption

From the racetrack to life as a lounge lizard Dr Harry Cooper discusses his love of greyhounds and his patronage of the Greyhound Adoption Program.

Words Dr Harry Cooper IT WOULD be well over 75 years ago that as a very

something you could carry round in the back of a panel

home in Five Dock, a Sydney suburb. Uncle Bert’s

and another, even bred a couple of litters.

small child, I went with my father to his brother’s

house was new to me, and I felt a little lost standing

come in contact with the greyhound industry through

to a two-year-old – furry, black, and brown bundle

race one. So, I bought and trained ‘Ginger Lashes’.

of long legs and tail that knocked me over and then

immediately began to lick my face and hands. Rather than cry at this situation, I started to giggle. The

daughter learned to walk hanging onto the tail of an old, retired

greyhound. His

name was ‘Steve’.”

– Dr Harry Cooper

Working as a locum vet in England allowed me to

in the doorway of the loungeroom. Out of nowhere

came this seemingly huge – well it was of course huge

“My youngest

van or a station wagon. So, I bought one, then another,

licking felt good. This was Rosie. She was my uncle’s

retired racing dog, a female, and the first greyhound I

ever met. I guess the name ‘Rosie’ really struck a chord with me, as I went on to give my gorgeous Border Collie the same name.

Looking back at that meeting, I feel it must have

in some way guided my career. After graduating from

Sydney University in 1966, I joined Gladesville Animal Hospital, and became introduced to thoroughbred

veterinary colleagues over there. I thought why not

She was a full sister to two very famous litter mates but had only won three races at a lowly rated track.

To qualify for the top-grade circuits the dog had to record a specified time. It’s a very different setup to

Australia. Training was simple. Every night a walk and a slip over 200 to 300 metres at the local park, a vastly improved diet and getting rid of Hook Worms, was a simple approach. Incidentally I was reliably informed

they didn’t occur in the UK. Well, they did, and to get something that would eliminate them necessitated importing a wormer from the USA!

There was considerable doubt that ‘Ginge’ as

racehorses and greyhounds as patients. It took very

she was known, based on her previous form, could

industry and much as I loved horses, they were hardly

She did it in a breeze, running half a second faster

little time to become involved in the greyhound

56 Pet Industry News | May/Jun/Jul 2022

possibly qualify for the premium track, White City.

Greyhound Adoption than necessary. She went on to win 16 more races over everything from 400 to 700 metres.

Finally, the pups that I was breeding started to win

races. I’ll admit it, I was a semi professional punter, and

managed to purchase my first house from the proceeds.

I was in practice at Annangrove, with many greyhound clients. I truly loved the dogs. They set me up for life. I

travelled the world talking about greyhound veterinary

medicine. It was a great ride. Then along came television

and the chance to give something back. I met a fellow vet with a passion for our long tails and she was intent on

rehoming as many retired greyhounds as possible. It was

a long time ago. I threw my hat in the ring and have been

patron of what was ‘The Greyhound Adoption Program’ or GAP as we now know it.

So, what does GAP do in helping to rehome

greyhounds? Well, there are a few criteria that people

must satisfy before they can adopt their very own 60KPH lounge lizard. Greyhounds available for adoption have

usually been trained to race, that is to chase a mechanical

with GAP and working together they have a pretty good idea of which individual dogs will suit their new lifestyle. All are desexed, microchipped, wormed, vaccinated, and then placed in transition homes, where they get to behave like other retired greys. They are exposed

to other animals, like cats, small dogs, birds etc. They learn to walk upstairs and sleep in a

comfy bed. Some even get to enjoy the lounge. The carers usually have one or two retirees to help the new dog adjust. They can assess the sort of home that this ‘new’ dog will adjust to.

Greyhounds are truly the gentlest dogs you will ever meet. My youngest daughter learned

lure around a circuit. They live in a kennel facility, usually

to walk hanging onto the tail of an old, retired greyhound. His name was ‘Steve’. He was

routine that involves regular walking, either outdoors, or

the family farm in the Hills District of Sydney. He took no notice of the other dogs or the

with several other greyhounds, and have a daily training on a walking machine. They have regular meals that are formulated to maximise performance and keep weight

imported from Ireland. I adopted him directly from the owner. He lived a wonderful life on cats. He was just happy to be there. I was just as happy to have him hanging around.

The greyhound is my favourite dog. There will never be any doubt about that. Their

steady, and of course ‘trialling’ or racing every four to

athletic ability is second to none. Their temperament is just superb, and the only downside

institutionalised, but better trainers form strong bonds

beautiful of flowers in the garden that only bloom for a moment, they are gone far too

five days. I suppose you could look on it as somewhat with each individual dog in the kennel.

It is quite a change going from this style of living into

what is, I guess, retirement. Many dogs enter GAP because they are injured and unable to race soundly, while others

are simply too slow to win races. There are both dogs and bitches and they may be up to three years old, and some perhaps more. Trainers have formed a great relationship

of this superb animal is that the average life expectancy is less than 12 years. Like the most soon. There are always greyhounds up for adoption. They are lounge lizards, who find time

just once or twice a day for an attack of the ‘Zoomies’, where they literally race around the place chasing some imaginary object. They are short coated and thin skinned. They need a

coat in the winter. They come house trained and bark very little. They love life and they love people. Next time you see a greyhound on a lead, without a muzzle, it will be an adopted

dog. Stop. Say ‘G’day’, and ask the question, ‘Why a greyhound?’ Then allow plenty of time for the answer. Be careful, it’s contagious. n

“Greyhounds are truly the gentlest dogs you will ever meet.”

– Dr Harry Cooper

petnews.com.au 57

Round table Discussion

The Panel:

Tia Wishart, Business & Marketing Manager, Indepet

Tim Scotcher, General Manager, Cenversa, Central Pet Division

Todd Clarkson, CEO, Indepet

Darren Dempsey, Director of Sales and Marketing, Royal Canin

The future of

independent retailers Growth in the sector means more players in the game, but where does this leave independent retailers?

Words Thomas Oakley-Newell

THE GROWTH in pet ownership, jumping from 61 per cent to 69 per cent over the

past few years, has led to an increase in corporate interest and an influx of online retailers Barry Codling, President, PIAA

Andrew Baker, Owner and Founder, Pet Superstore Group

moving into the pet space, leaving many independent retailers questioning how they can compete and stay relevant.

John Grima, Owner and Founder of Kellyville Pets, believes two of the biggest

challenges facing independent retailers are the ability to create theatre within their stores and the retention of quality staff.

“Obviously online has changed the way we do business, and a lot of shops feel

threatened about what’s happening. To them, I say you’ve got to really differentiate yourself from online by having a different range of products and creating that theatre and that buzz John Grima, Owner and Founder, Kellyville Pets

Fernando Villalon, National Business Manager, Boehringer Ingelheim

within the store, while also creating those relationships with customers to make them want to come to your store.”

Talking about creating theatre, Grima says at Kellyville Pets it all starts when you’re

driving past the store, which has large dinosaur statues out the front.

“Some businesses find it hard to create theatre as not everyone has the luxury of space.

But you can still create theatre, even in a smaller environment, only that theatre needs to be consistent through everything you do, right down to your website.”

Grima emphasised the importance of giving great customer service to drive repeat business.

Anneke van den Broek, Founder, Rufus & Coco

Brian Walker, Founder and CEO, The Retail Doctor Group

58 Pet Industry News | May/Jun/Jul 2022

“It’s a little bit of a cliche now, but in our store, we call it ‘day-making service’ and if you

haven’t ‘day-made’ a customer or another staff member or the delivery truck driver coming out the back, then you’re not going to stand out.”

Roundtable Discussion To achieve this, Kellyville Pets focuses on education and

“I think it’s about independents being able to respond to

animal welfare, all the way through the business, from the

challenges and be a bit nimble. One of the key advantages

“It’s reflected in the way we display our animals, the

innovation and take on new products and be able to move

product displays to the hiring of staff.

way we display our products, the way the staff look, the

way they talk to our customers. The selection of our staff,

making sure that they have got a passion for good animal welfare outcomes.”

Grima said that when you can deliver that sort of

day-making service to customers, they’ll remember

that and talk about it, and the proof is in Kellyville’s customer reviews.

Todd Clarkson, CEO of Indepet, agrees that creating

genuine connections within the local community is pivotal to independent retailers.

“Carving out a place in your local community is very

important. From all the research and focus groups I’ve

been a part of, people don’t drive past many pet stores to go to other pet stores. It’s a geography play as much as

an independent retailer has, is its ability to embrace

quickly. Corporates take a long time to move, they can’t be as nimble, they can’t do things or adapt as quickly as the independent channel.”

Barry Codling, National Director and President of

the Pet Industry Association of Australia (PIAA), agrees that knowing the consumer and having expertise in the category will set you apart as an independent.

“Understand what online retailers can and cannot do.

Understand that you can interact with that consumer very

differently, which is what they’re looking for. You can’t take your pet into an online retail store.”

Andrew Baker, Owner and Founder of Pet Superstore

Group in Queensland, believes stores need to embrace their independence.

“We pride ourselves on our service, our product

anything else.

knowledge, and on sharing that product knowledge. We

and creating genuine connections, for example the ability

have atmospherics. We are proud of our independence, we

“I think establishing that place in your local community

to bring your dog into stores. Sometimes we think data is

in a computer, but it’s not, data can be in your mind, it can be in your relationships with your customers, it can be in a

don’t want to be a black and white box store that doesn’t

engage with our customers, and show what we’re about.”

Support from suppliers

whole host of things.”

The importance of independent retailers is not lost on the

be able to quickly identify and adapt to change.

information to help shape the products they’re developing.

Clarkson also mentioned the ability of independents to

“One of the key advantages an independent retailer has, is its ability to embrace innovation and take on new products and be able to move quickly.”

– Todd Clarkson, CEO of Indepet

suppliers, who see these independents as a good source of

petnews.com.au 59

Roundtable Discussion “It’s the independent channels that we use to test and

trial and get our feedback in. We’re not so far removed

from the customer because of the feedback that we get directly from the retailers, which is vital. At the end of

the day, it starts and stops with the customer and what they’re deciding.”

Smaller brands can often find it difficult to secure

ranging across the corporate stores, which means

independent stores are able to showcase more bespoke

and unique products, something Dempsey said enables good variety.

“The nimbleness and agility of independents means

we can really trial things and we want to test and learn as much as we can.”

Dempsey invited retailers to work with the suppliers

and make the most of what the company has as a collective agency, not just the sales teams, but digital and supply chain teams too.

“There’s a collective intelligence across our business that

we can use to help independent trade as much as we can Darren Dempsey, Director of Sales and Marketing at

Royal Canin, believes the independent channel is critical for Royal Canin’s business.

“We’re built off a recommendation model, so we

rely on good information and knowledge being shared.

Fernando Villalon, National Business Manager at

Boehringer Ingelheim, explained an initiative that

Boehringer Ingelheim implemented this year aimed at supporting retailers called Animal Health Academy.

“It’s an educational platform that independent pet

For our information to be passed to the consumer is

retailers can log onto and get a lot of information from.

in that experience.”

companies to be able to offer a lot broader information

important, so the independent stores play a massive role Anneke van den Broek, Founder of Rufus & Coco,

said the ability to receive feedback on new products is an

“Understand what online retailers can and cannot do. Understand that you can interact with that consumer very differently, which is what they’re looking for.”

– Barry Codling, President, Pet Industry Association of Australia

help corporate trade.”

important aspect of independent stores and recently used

these stores as a way of testing a new product, the Wee Kitty, an environmentally friendly, washable, natural cat litter.

60 Pet Industry News | May/Jun/Jul 2022

We’ve partnered with food companies and diagnostic

than just our own category. So that’s what we brought to market this year.”

Tim Scotcher, General Manager at Cenversa in the

Central Pet Division, said his company offers activities specific to the independent channel.

Roundtable Discussion

“I think it’s an important thing to have promotional

“If you go to a destination store, which is a specialty

activity that is tailored just to the independent sector at a

store, you expect four to six thousand SKUs, you expect

are a bit nimbler and move a bit quicker, we can have

spend time with someone, with your pet in-store, and talk

time that is relevant to them. Also, given that independents availability of new and innovative products that the independents can jump on board.”

The online threat The rapid growth of the pet industry has seen major retail players take notice and seek to capitalise on the trend,

meaning independents are no longer just competing with bricks-and-mortar corporates, but some of the biggest online retailers in the world.

Codling pointed to the market share of Amazon in

the United States and said he believes if its dominance

overseas translates into the Australian market, it will be detrimental to many independents.

Despite the grim warning, Codling did offer some

advice to retailers to avoid this happening.

a one-to-one relationship, and you’d expect to go in and

to them about your pet… because everybody wants to talk about their pet.”

Brian Walker, Founder and CEO of The Retail Doctor

Group, agrees that independents are in a unique position to be the expert in their field, something that the big retailers can’t offer.

“Being an expert permeates all the way through, right

down to the training you give to a casual. Be loud and

proud about being an expert because it’s something that Amazon or Myer or David Jones can’t be. They’re broad category retailers.”

Clarkson identified that these large retailers aren’t trying

to win over a customer, they’re simply trying to find cheap, low-cost ways to add volume to their turnover.

“They’re trying to get cheap easy conversions to take

“From an action perspective, the most important take

the consumer’s basket from $70 to $90. Amazon and the

category says that when a consumer is in your store, you

leverage off everyone else’s expertise and say while you’re

out is that we are an emotional category. The emotional

have a captive audience. You can bond with that consumer today, tomorrow, and the next day. How you talk to that

consumer via social media or eDM campaigns is the most

likes are not trying to be an expert in pet, they’re trying to buying your coat hangers or Sonos speaker, why don’t you add a bag of dog food?

“When we understand other retailer’s motives, it’s really

important thing going forward.”

easy to combat them because you just do the things that

is currently dedicated to the pet category, but also explained

to the specialty channel and very important from an

Codling said that in the grocery segment, three per cent

that the consumer isn’t aided in the decision-making

process, which is a massive point of difference to a pet store.

“We don’t want to be a black and white box store that doesn’t have atmospherics.

We are proud of our independence, we engage with our customers, and show what we’re about.”

– Andrew Baker, Owner and Founder, Pet Superstore Group

they’re not even trying to do, which is very important independent perspective.”

This feature was created using resources supplied by Indepet. n petnews.com.au 61

News

L-R: Bogumiła and Janusz Jankiewicz

AQUAEL is setting new trends in fishkeeping AQUAEL has built a reputation as the leading aquarium supplier in Poland, with one of its products sold every 30 seconds around the world.

AQUAEL is a family company founded by Bogumiła and Janusz

with our partners. This is often supported by long-standing and close

Jankiewicz, who have been involved in its development from the

business relationships.”

beginning, and today are joined by the next generation.

The company dates to the autumn of 1984, when Janusz and Bogumiła Jankiewicz manually assembled their first 30 pieces of

AQUAEL has two factories in Suwałki and Warsaw, Poland. The 16,000sqm Suwałki factory is the largest manufacturing company in the region.

Innovation is one of AQUAEL’s most treasured company values,

aquarium air pumps, which were immediately sold to the first pet

and the ideas of its employees have allowed the company to

shop they visited. From that day, AQUAEL was born and soon it

continuously expand its range of products, which are trusted by

employed more workers and added new products, such as filters,

fishkeepers around the world. Every year up to 10 new product lines

aquarium sets, lighting and heaters. The name: AQUAEL refers to the

are created by the company’s R&D team. On top of that, 20 robots

combination of water and electricity.

support manufacturing – including 10 state-of-the-art collaborative

Over the years, the company has continued with the development of its product range, portfolio expansion with new brands, and increasing recognition among Polish and foreign customers. When

robots. The products offered by AQUAEL to its customers worldwide set new canons in technical parameters, usability, and design.

Over the past five years, AQUAEL has launched a number of unique

designing its products AQUAEL focuses on quality, using modern,

products, such as shatterproof heaters, canister filters with an external

digital solutions and environmentally friendly technologies. Today, its

feeding pump, shrimp tanks, and special aquarium sets for aquascapers.

powerful filters, stylish aquarium sets, and app-controlled lighting are setting new trends in fishkeeping.

In addition to the continuous development of its product range,

One of the company’s latest achievements is the ULTRAMAX canister filter, a technically advanced canister filter with patented solutions. It guarantees extraordinary ergonomics of use, it will ensure

AQUAEL takes advantage of business opportunities by acquiring

perfect water purity and its parameters in even the most demanding

new brands along with their technological background (currently the

aquarium. Its prefilter limits the frequency of maintenance needed for

company owns five brands). The company continuously creates new

the whole unit, and the location of the cover allows cleaning without

departments – including an advanced research and development

removing the filter from the cabinet.

department, and last year it formed a team of software developers and a creative team within the marketing department.

“We are the leader of the pet industry in Poland and offer more

“We care about our environment above all, we focus on quality products which serve users for many years. AQUAEL was the first large aquatic equipment manufacturer to abandon fluorescent tubes in

than 2,500 products for animals, which are available in more than 90

favour of energy-saving LED lighting and this happened as early as in

countries worldwide. Every half a minute someone out there in the

2014. Our filters and pumps, designed to be energy-saving, consume

world buys an AQUAEL heater or filter,” says a spokesperson.

less energy than competitive products. We use recycled materials

“We built our leading position in the zoological industry together

62 Pet Industry News | May/Jun/Jul 2022

wherever it is possible.”

Nestlé Purina unveils $90m factory expansion

Nestlé Purina has upgraded its factory at Blayney in NSW

Nestlé has unveiled a $90 million upgrade to its Blayney factory, which will significantly expand its Nestlé Purina Petcare pet food production.

Newly installed state of the art high speed manufacturing technology will see production of single serve wet cat food scaled up by more than 120 per cent – meeting a growing demand for wet cat food in Australia.

As well, the Purina team has expanded, with 20 new jobs now created on the site, which creates cat brands such as Felix, Fancy

The upgrade will significantly expand its Nestlé Purina Petcare food production

Feast, Pro Plan, and Purina One. Charlene De Wit, Factory Manager, Nestlé Blayney, said the new

The new facilities will also see a significant quantity of local

facility is testament to Nestlé’s commitment to local manufacturing

ingredients used in production. More than 85 per cent of raw

and support for the Central West community.

materials used at the Nestlé Blayney factory will be sourced locally,

“We are proud to produce quality Purina pet food for our muchloved furry friends across Australia and around the region, right here in Blayney.”

including meats and grains.

De Wit continued: “We have an incredibly dedicated and highly skilled team here at Blayney. By bringing leading technology to

The expansion will position Nestlé Purina as a key regional

our factory and continuing to use high quality ingredients in our

supplier, with both wet and dry pet food exported from Blayney to

product, we are even more confident that we will continue to enrich

New Zealand, Thailand, and Japan.

the lives of pets and the people who love them for years to come.”

www.aquapremium.com.au info@aquapremium.com.au

petnews.com.au 63

News

Grim warning as global bird populations in decline be undergoing population declines,

Much loved pet store Belco Pets closes

reveals a new study.

Following 50 years of business, independent pet

Nearly half of existing bird species worldwide are known or suspected to

store Belco Pets in Belconnen, ACT, has sadly

The study, conducted by scientists

closed its doors.

from multiple institutions and

Owner Alexis Kilby-Luhrs worked at Belco

published in the journal Annual Review of Environment and Resources,

Pets for 10 years prior to purchasing it with her

shows loss and degradation of natural

husband Drew 22 years ago, where it has since

habitats and direct over-exploitation

been a staple of the local community.

of many species as the key threats to avian biodiversity.

Alexandra Lees, lead author and senior lecturer at Manchester

Kilby-Luhrs said the decision to close was a tough one, but due to the difficulties associated

Metropolitan University, said we are witnessing the first signs of a new wave

with Covid, including rude customers and lack of

of extinctions of continentally distributed bird species.

government support and communication, it is the

“The fate of bird populations is strongly dependent on stopping the loss and degradation of habitats. That is often driven by demand for resources.

right one for their health.

“It’s too hard and too exhausting trying to be

We need to better consider how commodity flows can contribute to

responsible, trying to keep everybody safe, trying

biodiversity loss and try to reduce the human footprint on the natural world.”

to keep up to date with the changing rules. It’s just

The study revealed that around 48 per cent of existing bird species worldwide are known or suspected to be undergoing population declines.

an emotional rollercoaster.”

During the pandemic, Kilby-Luhrs and her

Populations are stable for 39 per cent of species. Only six per cent are showing

staff worked incredibly hard adapting to the

increasing population trends, and the status of seven per cent is still unknown.

ever-changing regulations from setting up a table out the front of the store when lockdown hit, to serving customers from behind a sneeze screen when restrictions allowed customers back in-store.

While 95 per cent of customers were

Companion Animal Network Australia appoints first CEO

understanding, Kilby-Luhrs said there was that

Animal welfare charity Companion Animal Network Australia (Australia CAN)

they were double vaccinated, because you just don’t

has appointed Trish Ennis as its first CEO.

know the way people react to those situations.”

Formerly Animal Welfare League Australia (AWLA), Ennis joined the charity

five per cent that acted entitled and rude.

“It’s really hard for people working in retail to do things like ask people to wear a mask, ask people if

The ACT and Federal Government’s offered

in December 2019 as National Executive, and says she’s honoured to be

financial support to small businesses, but Kilby-

appointed as CEO.

Luhrs said it is just too difficult to do all the

“Companion Animal Network Australia launched in October 2020 and today clearly speaks to who we are – it is Australia’s only national peak body representing companion animals and the industry that works with them.”

Ennis said Australia CAN’s next projects include Pets in the Aged Care and

and working 16-hour days.

“It wasn’t that we were after money because we were doing okay. We were paying our staff and

Pets in Business, which Ennis said is

we were paying our rent because we didn’t have

particularly poignant given the number

to close. We were one of the lucky businesses that

of people getting pets during Covid and

was able to keep trading.

not wanting to return to work full-time.

“Older people are often forced to say goodbye to their companion

“It’s not so much financial for us. It’s been the physical and mental stuff. That’s just been difficult.”

Kilby-Luhrs thanked the local community for

animals when moving into aged-care

its support over the years and urged people to be

accommodation, causing immense grief.

kind to others, especially those working in retail

Australia CAN is working with aged care

and customer service.

experts to find ways of preserving the Australia CAN CEO Trish Ennis and Buddy

paperwork while you’re trying to run a business

“Be kind to people in retail. Think about why

bond between people and pets in aged

people are doing what they’re doing and how they

care accommodation.”

turn up to work every day and provide a service so

64 Pet Industry News | May/Jun/Jul 2022

that others can get their essentials.”

News

One in five reptile species facing extinction A study of the world’s reptiles has found that more than one in five

“The plight of Australia’s

species are threatened with extinction, with the rate more than

reptiles has deteriorated

doubling in Australia over the past 25 years.

over the past 25 years, with a

Conservation efforts for other animals have likely helped protect

doubling of the number of

many reptile species, according to a new study led by NatureServe,

threatened species,

the International Union for Conservation of Nature (IUCN), and

and the first recorded

Conservation International, in partnership with Monash University.

extinction of an

The study, published in the journal Nature, represented 24

Australian squamate

countries across six continents, and analysed the conservation

reptile (Christmas Island

needs of 10,196 reptile species in comparison with mammals, birds,

forest skink, Emoia

and amphibians.

nativitatis), and two

Reptiles in the study include turtles, crocodiles, lizards, snakes,

species becoming

and tuatara, the only living member of a lineage that evolved in the

Extinct in

Triassic period approximately 200-250 million years ago.

the Wild

The study found that 30 per cent of forest-dwelling reptiles are at risk of extinction, compared with 14 per cent of reptiles in arid habitats.

Professor David Chapple, from the Monash University School of

(blue-tailed skink, Cryptoblepharus egeriae, and Lister’s gecko, Lepidodactylus listeri).”

The study highlighted that if each of the 1,829 threatened reptiles became extinct, we would lose a combined 15.6 billion years

Biological Sciences, said that Australia is a global reptile hotspot,

of evolutionary history, including countless adaptations for living in

being home to around 10 per cent of the world’s species.

diverse environments.

Royal Canin extends recycling program through RSPCA There are now more

Calls for vets to be present at greyhound races

collection points for pet

RSPCA Tasmania is calling on the Tasmanian Government

joining the Royal Canin

to make it mandatory that a veterinarian is present at all

recycling program

greyhound race meetings.

across Australia.

Following the death of greyhound Tah Bernard, an investigation

owners to recycle Royal Canin and Eukanuba packaging, with RSPCA

The partnership has

was conducted by the Office of Racing Integrity (ORI) in which the

seen TerraCycle collection

Director of Racing made two recommendations.

points made available at

Firstly, that there must be a veterinary surgeon present at

28 RSPCA shelters, vet

all race meetings and official club trial events. Secondly, that

clinics, and retail shops for

Tasracing and the ORI review all local rules, animal welfare

environmentally conscious

guidelines, and associated documents related to euthanasia

pet owners to recycle their

and treatment of injuries.

empty and clean dry dog food bags and wet food pouches.

RSPCA Tasmania believes requiring a vet to be present

In an Australian first for the pet industry, Royal Canin launched

at every event is a basic animal welfare consideration but

recycling collection points across veterinary clinics and select pet

acknowledged the difficulty in finding veterinarians willing to

retailers in 2021. For every kilogram of accepted pet packaging

undertake the work.

donated at an RSPCA site, $1 in TerraCycle points is donated to

“Finding enough vets to deliver on this recommendation may be challenging – but this should not be an excuse for

the RSPCA. For donations to other sites (including select clinics and pet

any reluctance to implement the report findings,” said

retailers), there are a range of other non-for-profit organisations

RSPCA Tasmania.

to choose from, including Vision Australia.

petnews.com.au 65

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