Pet Industry News February-April 2023

FEBRUARY - APRIL 2023

THE FIRST CAT FOOD TO

REDUCE ALLERGENS IN CAT HAIR

I NT RODUCIN G ®

P urina® P R O PL A N L I V EC L EAR™ PET INDUSTRY’S YOUNG GUNS ● ALTERNATIVE PROTEINS ● HOLISTIC HEALTH

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Editor’s Note

Group Publisher & Commercial Director: Safa de Valois safa@c-store.com.au Associate Publisher: Deborah Jackson d.jackson@c-store.com.au Editorial Director: James Wells james@intermedia.com.au

WELCOME TO the February to April 2023 issue of Pet Industry News. I hope you all had a

Deputy Editor: Thomas Oakley-Newell tom@c-store.com.au

on the year ahead.

Journalist: Rachel White rwhite@c-store.com.au

in the pet industry. These individuals have already made a significant impact on the pet

Senior Designer: Leanne Hogbin leanne@intermedia.com.au

happy and healthy Christmas break and have come back feeling revitalised and ready to take

We are delighted to present our latest issue, featuring some of the brightest young achievers

world, and we are excited to introduce them to you. From innovative pet product designers to animal behaviourists and veterinarians, these young professionals are changing the game and advancing their fields in innovative new ways.

In this issue, we also delve into the world of alternative proteins in pet food. As the demand

Pre-Press: Tony Willson tony@intermedia.com.au Production Manager: Jacqui Cooper jacqui@intermedia.com.au

for sustainable and ethical pet food grows, many pet owners are turning to alternative sources of protein. From insects to plant-based proteins, we explore the benefits and drawbacks of these options and highlight some of the best products available on the market today.

Finally, we take a closer look at holistic therapies for pets. As more pet owners seek natural

and non-invasive treatments for their furry friends, we examine some of the most popular

and effective holistic therapies, including acupuncture, herbal medicine, and massage. Our

experts provide insights into how these therapies can help improve a pet’s overall wellbeing and quality of life.

We hope you enjoy this issue of Pet Industry News and find it informative and inspiring.

As always, we welcome your feedback and suggestions for future topics.

Cheers,

Deb Jackson

Associate Publisher

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DISCLAIMER

TOP READS

12

Industry Spotlight: Celebrating 25 years of DOGUE

16

Young Guns: Highlighting the industry’s best young achievers

22 Alternative Proteins: How new proteins are disrupting the market

4 Pet Industry News February - April 2023

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Contents FEBRUARY - APRIL 2023

Regulars 8

5 Mins With…

Dr Bronwyn MacRae – Royal Canin’s first Chief Health Officer

12 Industry Spotlight

08

Celebrating 25 years of DOGUE

30 What’s New? Breaking brand news and promotions

46 News The latest news affecting Australia’s pet industry

Features

16 Young Guns Highlighting the best young achievers in the pet industry

22 Alternative Proteins How new protein products are disrupting

12

the mainstream pet food market

22

26 Holistic Health A look at the role of traditional veterinary medicine and holistic therapies

Industry Insights

38 Pet Industry Association of Australia An update on the process of NSW’s puppy farm legislation

40 Pet Food Industry Association of Australia The growing importance of sustainability throughout the supply chain

42 The Fressnapf Group’s impressive rise How the German company became Europe’s largest pet retailer

43 Aquarium Industry Association of Australia The issues currently facing the Australian aquarium industry

44 Navigating first-time pet ownership Issues new pet owners should be aware of

6 Pet Industry News February - April 2023

26

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5 Minutes With…

A lifelong

passion

For Dr Bronwen MacRae, Chief Health Officer at Royal Canin, considering a career outside the veterinary field was never an option.

8 Pet Industry News February - April 2023

5 Minutes With…

FROM THE age of six, Dr Bronwen MacRae knew what she

wanted to be in life. A routine vaccination for her family dog

saw Dr MacRae intrigued by the process – the checking of the eyes, ears, and mouth, feeling the belly, listening to the heart and lungs – and inspired her to pursue her dream career.

“Seeing the vet take such good care of my dog meant I

never considered any other career option. After finishing

high school, my family moved to Melbourne so that I could

study veterinary science, I am very grateful to them for that,” she explained.

That gratitude towards her parents is still evident as Dr MacRae

lists them both, her mother who is a doctor and her father who has managed large companies, as inspirations in her life.

“I have a long-term vision for this role, I know I’ll be starting conversations and projects now that will continue for years to come.” – Dr Bronwen MacRae “I think I have followed in both of their footsteps, having

had a career in both medicine and business management.

They have both given me incredible advice over the years, and

encouraged me to pursue my passion for medicine, science, and supporting the bond between people and their pets.”

While she recently joined Royal Canin in the newly created

role of Chief Health Officer ANZ, Dr MacRae’s career path within the veterinary field has been long and varied.

“I’ve been lucky to have experienced all aspects of working in

a veterinary hospital, each person’s job is so important. I started off as a kennel cleaner, then worked as a vet receptionist, before

becoming a vet nurse until I graduated from vet school. I’ve been a veterinarian now for 12 years, living and working in Melbourne.”

These moments of change in Dr MacRae’s career enabled

her to expand her knowledge to cover both the medicinal and managerial aspects of the veterinary industry.

“The biggest defining moments in my career were each time

I said yes to an opportunity outside of my comfort zone, as

each one forced me to learn and grow. Moving from clinical practice to operations management was a big change, but

also an incredible learning experience. As was the move from

managing vet hospitals to working with hospital managers as an industry partner.

“Saying yes to opportunity, although it can be daunting,

has allowed me to work with people who inspire me to work harder towards a better world for veterinarians, nurses, pets, and their people.”

Chief Health Officer

In her role as Chief Health Officer at Royal Canin, Dr MacRae is tasked with advocating for two things – science-based nutrition and a sustainable veterinary industry.

“My role is to work in partnership with the vet profession on

ways we can provide value to the challenges they face and support

their pet-owner clients with science-backed premium nutrition to

help boost our pet’s overall health and wellbeing between vet visits. petnews.com.au 9

5 Minutes With…

“We have known for over a decade veterinarians experience

stress and burnout, that many experience mental health fatigue

and it is common for vets to leave practice after only a few years.

I remember being told about this as a new graduate, that it was just the way things are and as a vet you just have to be tough.”

Being a newly created role, and Dr MacRae being the first

person to fill it, her goal for now is simple – learn and look for opportunities to support positive change.

“I have been learning about Royal Canin’s goals and vision

– like our plan to be a carbon natural company. I’ve visited our

Waltham Research Centre in the UK to learn about the research behind our nutrition. I’ve also connected with our industry partners to learn about the state of the veterinary industry

right now and where Royal Canin can support initiatives that promote a sustainable and healthy veterinary workplace.

“I have a long-term vision for this role, I know I’ll be

starting conversations and projects now that will continue for years to come.”

Among those conversations will be addressing the national

vet shortage and helping veterinarians deal with mental health problems in general.

“This year, Royal Canin and Love Your Pet Love Your Vet

published a research report on the relationship between pet

owners and their veterinarians. They found that the majority of Australian pet owners do not know that the incidence of

suicide among veterinarians is four times the national average and that 68 per cent of vets have lost a colleague to suicide, myself included.

“The results also showed that 60 per cent of veterinarians

have sought professional help due to stress, anxiety or

depression from their work. When we asked them why, the top

two reasons were pet owner expectations, usually around cost of treatment, and long working hours.”

Dr MacRae said that these results make it clear that mental

health support is critical for veterinarians.

“My own pets have brought me so much joy throughout my life, and I love working with people and an organisation who genuinely put the health and wellbeing of our furry companions first.” – Dr Bronwen MacRae A pet passion

Despite the challenges that veterinarians obviously face, Dr

MacRae still loves what she does, and has many moments that she treasures.

“I remember feeling like a superhero when a young dog

came into the clinic having gotten into the fishing tackle box

at home and attempted to eat a fishing lure with three hooks – one was through his tongue, one through his lip and the other through his paw as he had tried to get it out of his mouth.

“Within minutes I had sedated him and removed the hooks,

then reversed the sedation and he was awake and walking around like nothing had happened. The owners were very

relieved, and it was very rewarding to see their concern and love for their dog.”

It’s not just the animals that make her work enjoyable, but

also being surrounded by like-minded colleagues that share a united passion for pets and their wellbeing.

“All my colleagues and customers love animals and will

happily share photos and stories about the animals that have

made their lives better. It might be their dog, who loves to ‘sing along’ to the piano, or their cat who likes to play fetch, or their rabbit who steals the lid to the pellet container.

“My own pets have brought me so much joy throughout

my life, and I love working with people and an organisation who genuinely put the health and wellbeing of our furry companions first.” n 10 Pet Industry News February - April 2023

Canine Couture Born from a desire to offer pets fashionable products, DOGUE has gone from strength to strength over the past 25 years.

Words Thomas Oakley-Newell TWENTY-FIVE YEARS ago, Simone Kingston was on the

hunt for practical yet fashionable products for her dog, Gulliver.

Not being able to find anything, Kingston took it upon herself,

L-R: Margaret Hennessy and Simone Kingston

and DOGUE was born.

“The concept of DOGUE was to open Australia’s first dog

boutique. ‘A House of Canine Couture’ featuring its own doggy label with a focus on pet fashion. High quality products, cool branding, and extensive service, creating a fun and unique

shopping experience for dogs and their owners,” she explains.

Founded in 1998, DOGUE is celebrating its 25th anniversary

this year and currently has nine stores across NSW, Queensland, and Victoria, with a retreat boarding facility in Berrima, NSW. Falling into the pet industry through simply wanting better

things for Gulliver, Kingston says DOGUE is built from a place of love.

“Wanting dogs to have a place where they could have all

the good things they deserve, a place where dog lovers could

come together as a community, a place where dogs could come to shop and are made to feel welcome. DOGUE has given me a creative outlet I would never have dreamed possible, a place where I could indulge my love of design, fashion and interior

“We base key decisions on the health and wellbeing of the dogs in our care but add a stylish flair to what we do at the same time.” – Margaret Hennessy, CEO/Owner, DOGUE

and of course dogs.”

develop the brand. We then saw an opportunity for me to take on

CEO/Owner, came on board to run the retail business to allow

more creative and to design a more extensive product range. It was

Joining DOGUE in 2005, Margaret Hennessy who is now

Kingston to focus on wholesale and design.

“I loved the concept that Simone had come up with, and being a

passionate animal lover, I was very keen to assist Simone and Tony 12 Pet Industry News February - April 2023

the retail arm of the business, to allow Simone to focus on being all about the DOGUE passion, the dogs, and the customers.”

Alongside their retail offering, Kingston and Hennessy

identified an in-demand market to upscale their business.

Industry Spotlight

“We were a small store in Woollahra in Sydney’s East and we

“From our extensive experience in retail and services we have

needed to find alternatives to being a pure retail offering. Within

a strong understanding of the pet accessory market and the

year moved to our current location in Oxford Street, Bondi Junction

that customers want.

a couple of months, we introduced grooming and within that first

where we have two sites side by side – retail, grooming, and day care.

“Grooming is such an in-demand service and for most of

our stores it is now the main revenue driver. This absolutely

changed the business as our clients are such regular visitors, many weekly,” explained Hennessy.

Furry fashion

In addition to grooming, day care, and general retail,

DOGUE’s own range of products really shine through.

Kingston explains that DOGUE’s product ranges are

distinctive and known for their playful prints, working with what’s in fashion, both on the street and at home.

“DOGUE has given me a creative outlet I would never have dreamed possible, a place where I could indulge my love of design, fashion and interior, and of course dogs.”

– Simone Kingston, Founder, DOGUE

needs of consumers, so we are consistently working on designs “We get that customers want quality products, but they also

want individual style, because dogs don’t want to all look the

same at the park, so our ranges offer lots of different looks that can be mixed around to achieve this.”

At the end of the day, Hennessey says their philosophy is

simple – dogs come first.

“We base key decisions on the health and wellbeing of

the dogs in our care but add a stylish flair to what we do at

the same time. Trust in the pet industry is so important. The

longevity of DOGUE, our customer service and the thousands of services we provide each year have earnt us that trust.”

It is this trust and quality service that has enabled DOGUE

to succeed over the years, and despite the business evolving and growing so much since its inception, Hennessy still gets a kick every time they open a new store.

petnews.com.au 13

Industry Spotlight

“Every time we open a new store it is so rewarding.

Partnering with franchise owners, the HQ team, store team and other providers to bring it all together is a definite

buzz. Watching as each store grows and engages with its own

community of dogs and developing those special connections is what DOGUE is all about.

“Extending the DOGUE family to The Country Retreat in

2010 – our intimate boarding facility – has been such a great

service add on for our customers, a safe and trusted home away from home.”

Best paw forward

Not content with simply working across retail, grooming, and

day-care, DOGUE also has a website, which is currently in the process of being re-designed and launched as part of the 25th anniversary celebrations.

“Our website is around 12 years old. With the new website,

Celebrate DOGUE’s 25th Birthday!

we’re really wanting to focus more on our actual online offering and our product range. We’ve got lots of new products coming

DOGUE in-store birthday celebration: Customers

get behind that because that’s going to generate revenue for the

in NSW, Victoria and Queensland between 4-6pm

out this year under the DOGUE banner and we really want to

are invited to attend any of DOGUE’s nine stores

whole company,” explains Hennessy.

on Thursday 2 March to share in DOGUE’s birthday

the business, which has changed over the past 12 years.

guests, treats for everyone’s gorgeous canines, give

For Kingston, the website needs to reflect the evolution of

celebrations. There will be afternoon tea, Instafamous

“We’re trying to push what we represent as a company as

aways and a snap sale of 25 per cent of all DOGUE

soon as you get onto the website, our products, our services,

and be really clear about how that all comes together. I think sometimes it can get a bit confusing when you’re offering so many different things, so we’re just trying to streamline our brand, so it comes across really clear.” n

Below: Simone Kingston (right) with DOGUE Williamstown (Victoria) Franchisee Andrea Tully.

Design products in-store.

DOGUE Cover Dog Competition: From 1 April 2023, customers can log on and register their beloved four-legged pooch to participate in the DOGUE Cover Dog competition and look book to be unveiled in May. DOGUE Autumn Range Launch Party: DOGUE will hold a launch event in May 2023 for all customers, suppliers, staff, and media as it unveils its exclusive DOGUE Autumn range and announces the winners of the DOGUE Cover Dog competition. DOGUE will also unveil its new website at this time.

RSPCA Million Paws Walk: DOGUE will be continuing to celebrate its birthday with stands at RSPCA Million Paws Walk in Albert Park (VIC), Sydney Olympic Park (NSW) and University of Queensland.

Spin the wheel, more giveaways, and pre-walk stretching class (think dog yoga).

14 Pet Industry News February - April 2023

Young Guns

Young Guns

We put the call out, and you nominated the top performing young people across the pet industry. From retailers to veterinarians, and even a YouTube sensation, these are who you nominated as the pet industry’s Young Guns.

Jessica Joosse, Consumer Care Advisor, Royal Canin ANZ

WHEN JESSICA Joosse’s cat became unwell as

a child, it was the first time she really thought

about a career in veterinary medicine. Until this

point, Joosse thought entering the industry meant becoming a vet, but experiencing first-hand the

impact nutrition can have on an animal’s health, due to her cat’s main medical treatment being a strict diet, she realised there was another way.

Now working as a Consumer Care Advisor at Royal

Canin ANZ, Joosse supports pet owners, vets, and pet

professionals in choosing the right diet for their pet’s specific needs. The 28-year-old

says that working directly with the industry to share her knowledge, and help an even

wider audience to make an even bigger impact on animal health, has been incredible.

Away from Royal Canin, Joosse is studying to obtain certification as a Veterinary

Technician Specialist in Nutrition and has her own business, NutritionRVN,

where she provides educational social media and blog content, in-clinic training,

and information on a range of veterinary nutrition topics to help pet owners and

professionals access accurate, evidence-based information on pet nutrition and dispel

Ben Dessen, Retail Manager, Kellyville Pets

LANDING A job at Kellyville Pets at just 15 years

old, Ben Dessen has gone on to become a published

any myths around pet food.

“When I hear how my advice has provided reassurance to a pet owner or armed

them with the right knowledge to feel confident in their decisions, that really inspires me and keeps me going.”

author, appear on television, and work his way up to

Allana Langdon, Rehabilitation Therapist, SASH

Retail Manager at Kellyville Pets, Australia’s largest pet store.

Publishing his first book The Ultimate Pet

IF YOU asked Allana Langdon’s parents,

Handbook, which is aimed at educating and

they would tell you that she was born to

inspiring children to love and care for their pets,

work with animals.

and presenting Kellyville Pets’ online pet masterclass

Starting off in the industry at 16 at

series, are just some of Dessen’s career highlights.

a grooming salon, it wasn’t long before

His love for animals and education is palpable

Langdon applied for an Animal Attendant

and evident through the work he performs in the

role at the Small Animal Specialist Hospital

industry – he’s even got a five-part native animal

segment on Play School coming up. Looking at the

(SASH) and she has been working there ever since.

In her current role as Rehabilitation Therapist in

impact he hopes to leave on the pet industry, Dessen

SASH’s sports medicine and rehabilitation team, Langdon assists with pre-op and

remains at the forefront of everything we do.

obviously can’t speak, Langdon says gaining their trust through empathy and care is

wants to ensure that the wellbeing of animals

“By prioritising the needs of animals above all

else, the pet industry can play a pivotal role in

promoting a more humane world that enriches

the lives of companion animals and people alike.

I also hope to highlight the role we can all play in

improving the lives of animals everywhere, to better protect and conserve our natural world.”

16 Pet Industry News February - April 2023

post-op recovery of orthopaedic and neurologic patients. Given that her patients one of the most heart-warming parts of her job.

During her career, Langdon hopes she will be able to spread awareness of the

benefits that rehabilitation can bring to family pets, especially post-surgery, and how quickly they can recover with their help.

“What inspires me is the way animals just get on with life. They can have major

surgery, wake up and be wanting food and a walk. If that was a human, you would be bed bound for weeks,” she says.

Young Guns Christian Bonney, Trainer, Bonnies Dog Obedience and Puppy School

AS A child, Christian Bonney would attend his family business’ dog training classes to watch and talk with customers as they arrived at Bonnies Dog Obedience and Puppy School.

This love instilled at a young age grew, and at the age of 16, Bonney received

his Dog Trainer Certificate from one of Australia’s most recognised dog trainers, Val Bonney. He then started teaching his own group classes independently.

Being tech savvy, Bonney developed the company’s website and for the first

time in the business’ 50 year history, allowed for members to book online for

themselves. This development allowed for the expansion of services offered by

Bonnies, resulting in one-to-one training sessions, dog walks, home visits, socialisation

sessions, online articles, and more, all managed by Bonney.

“Being in a position to make people’s lives easier, calmer, and happier with their pets is

something that drives me to stay involved in the dog training industry. I am also greatly inspired by

the legacy my family has generated over the last 50 years in business and I strive to do my part to continue it.”

Dr Alex Kennedy, Veterinary Resident, SASH

GROWING UP on a farm with deer, cattle, and golden retrievers, and with a

mother who bred Burmese cats, working with animals for a career is a dream come true for Dr Alex Kennedy.

In her role as Veterinary Resident (specialist in training) in small animal

internal medicine, Dr Kennedy is constantly inspired by her colleagues at the Small Animal Specialist Hospital (SASH) and the tireless work they do in making the most advanced treatments available to the pets of Australia.

Dr Kennedy has presented her own research at the American College of

Veterinary Internal Medicine (ACVIM) Forum and has been treating and

curing cats with feline infectious peritonitis (FIP), which until recently was a terminal diagnosis.

“A particularly special case dear to my heart was saving Freddy, a Maine

Coon kitten, owned by our head feline nurse, who I diagnosed with neurological FIP. He is now a year old and thriving.”

Emily Burns, Founder, Pawz & Me

A HOLIDAY from her previous hospitality job gave Emily Burns the time

to reassess what she was truly passionate about, which is helping and being around animals.

While working full-time in hospitality, Burns began dropping flyers

in letterboxes promoting her new pet services business, Pawz & Me, and

slowly but surely the clients began to trickle in.

Burns’ mantra to never turn down a client saw her sometimes working

16-hour days, but fast forward to now and Pawz & Me has made $1 million

in revenue, been recognised in local business awards, and is on the cusp of

reaching 1000 clients.

Inspiring Burns is her business coach Steph Gorton, who has built a successful business

that’s sole purpose is to support women. Burns believes that her business could be an opportunity to inspire other talented young women, in the same way she was inspired by Gorton.

“Running this kind of business is tough and you need to be really, genuinely invested to

make it work and do the right thing by your clients.”

petnews.com.au 17

Young Guns Felicite Vella, Store Manager, PETQuarters WITH A father who was a veterinarian

and a mother raised as a farm

hand in Bourke, NSW, Felicite (Flip) Vella was always

going to have a deep love for animals.

Initially setting her

sights on becoming a

groomer, at just 13, she

took herself to her local

dog groomer and enquired about work experience.

In the following years,

Vella volunteered at shelters

and across her neighbourhood,

performing duties such as dog sitting, dog walking, and grooming.

Now working as Store Manager at PETQuarters, Vella says her job is

super rewarding, and her interactions with customers are always memorable, especially when a family is getting their first pet.

Vella says that the industry would benefit from seeing a drop in the price

Britney Westaway, Store Manager, Pet Destination

SPENDING HER days as a youngster in her

grandparents’ pet store meant Britney Westaway

has been exposed to the pet industry her entire life – and she’s loved every second of it.

Graduating from Griffith University with a

of essential pet products. With inflation, the costs of everyday medicines, food, and other essentials becoming very expensive, this leads to animals suffering because their owners can’t afford to meet their needs.

“I hope that by being recognised for my hard work in this industry, it can

inspire other people to give it a go. There are so many young people who

love animals and don’t know how to get a foot into the industry, pet retail is definitely a great place to start.”

Bachelor of Business, Westaway had her travel plans thwarted by Covid, so instead took over from the recently departed Store Manager at Pet Destination.

James Holloway, Livestock Carer and Salesperson, Majestic Aquariums

Running day-to-day operations in the stores,

Westaway says she is constantly looking for ways

to expand, optimise, and differentiate the business,

with the grand goal of making Pet Destination the

SIX YEARS ago, when

biggest and best pet store in Queensland.

James Holloway’s mum

While Westaway’s passion is independent pet

realised how much money

retailers and conveying the value they bring to the

her son was spending on

industry, the 23-year-old also wants to be heavily

aquariums, she asked Paul

involved in the wider industry and immerse herself

Talbot, the owner of Majestic

in important pet industry organisations.

Aquariums, if her son could have

Working with the team at Indepet and being

a job to help fund his habit, landing

a part of what they are doing for independent

Holloway his first and current job in

retailers has been a career highlight. Westaway

said she was inspired by Indepet’s 2022 conference and that it was a fantastic opportunity to get

together and have beneficial discussions about the industry.

“I am so appreciative to be recognised as a

Young Gun in the pet industry. I live and breathe pets and absolutely love it. This recognition will help me build my reputation and open doors to more opportunities within the pet industry.”

the industry.

Now 18, Holloway works through the week maintaining the health and wellbeing

of fish at the store, as well maintaining customers’ aquariums. He’s always striving

to further his knowledge of his aquarium hobby to improve his career, with a goal of moving into the salt water and reefing side of the industry.

Holloway has participated in, and even helped run, many of the Reef Stock

and aquarium tradeshows. Meeting people at the shows has helped expand his knowledge and passion for the industry.

“I would love to see a push towards long-term and sustainable coral and fish

collection in places around the world to prevent the bans and limits we’ve seen put on many fish and coral species across the world.”

18 Pet Industry News February - April 2023

Young Guns Lauren Goodman, Vet Nurse, Breeder, Volunteer, Rescue, Cottage Canines

AN ANIMAL lover from day dot, one of Lauren Goodman’s earliest memories is of a juvenile galah being blown out of a tree and seeing her parents call

WIRES to come collect it. Goodman was fascinated by the galah and to learn about what wildlife rescue was.

As a teenager, Goodman suffered an injury to her right arm, losing

function and mobility in it. While this caused her years of struggle, animals

played a major part in her rehabilitation and recovery. She felt she had to

push herself for them, even though she had almost given up on her own

recovery, Goodman couldn’t give up on the animals.

Working across a variety of sectors within the pet industry, Goodman is an

established breeder, a qualified vet nurse, takes in rescues, and has worked as a

volunteer vet nurse, most recently for Pets in the Park.

Goodman has appeared on Play School, been published in a book, and was among the

RSPCA’s top three fundraisers for the NSW Million Paws Walk two years running.

“I hope to better educate and help understand, to provide comfort and care, to implement change, and to give a real chance to

the animals that deserve it – who wouldn’t be otherwise given the chance or opportunity, had I not stepped in.”

Nathan Olivieri, Co-Founder and CEO, RightPaw HAVING A partner as a vet, Nathan Olivieri would often hear stories

of challenging or problem cases from her day at work. It was these

discussions that led them both to realise that many pet issues, such as health, behaviour, or dog abandonment, could be traced back to the early stages of a pet’s life.

This is when Olivieri decided to start RightPaw, a start-up that

creates a simpler, safer, and more supportive way to find a new

dog online. RightPaw allows pet owners to find a new puppy from verified, responsible breeders, and gives breeders a platform to

manage their puppy applications and breeding program in one place.

In just over two and a half years, RightPaw has grown to nearly 1000

breeders and receives tens of thousands of puppy applications a year.

“I’d love to see more public awareness and education on how to

find a pet responsibly. There is a big job to do in raising awareness on

this issue, and we can’t do it alone. I’d love to see government and industry taking an interest in this as well.”

Maddy Strichow, Store Manager, PETQuarters

COMPLETING A Certificate Two Animal Studies at Kurri Kurri TAFE was all the motivation Maddy Strichow needed to go and pave out a career in the pet industry.

Promptly hired by PETQuarters, after nine months Strichow was promoted to second in charge

at the Rutherford store in the Hunter Valley, before eventually landing at her current role as Store Manager of the Broadmeadow store in Newcastle.

Previous managers such as Lee Maxwell and Leah Boyd have taught Strichow the knowledge

of the trade and how to have fun while doing it. Knowledge gaining is important to the 25-year-

old, and she would like to see more information in schools, including free courses for people to

completely understand what taking care of your pet means.

“I would especially like to have more information out there on cat ownership, such as the

importance of desexing and having a cat indoors only. It upsets me how many cats are in shelters due to

owners not knowing the basics of care for them.”

petnews.com.au 19

Young Guns

Emily Martin, Founder and Director, Dundies

UPON GAINING her driver’s license at 16, Emily Martin began volunteering at RSPCA, performing the 5am clean-up shift.

This early affinity for animals and the desire to help them, led

Martin to founding Dundies, a pet health and hygiene company that specialises in reusable pet nappies. The aim of Dundies is to reduce premature euthanasia rates in pets suffering from

manageable health conditions such as incontinence, mobility, palliative care, and more.

With more than 12 months of research and development

into its products, alongside veterinarians and leading

health professionals, Dundies has received national and

international recognition, and has signed a distribution deal

with Pet Circle in Australia and Animates in New Zealand.

“My bulldog Sophie, who was scheduled for euthanasia at just

six weeks old, is a massive inspiration and driving factor into what

I do on a day to day basis in the pet space. Without her coming into

my life, I would never have learnt about how much a few simple tools

can help change the lives, health, and wellbeing of pets and their owners.”

Brianna Done, Dog Behaviourist, Best Friend Dog Care FINDING

HERSELF at

a crossroads in Year 12,

Brianna Done combined her

love of animals

with her interest in

the workings of the

Tarun Chid, Aquatic Content Creator, YouTube

AS A CHILD, Tarun Chid’s parents would set him down in front

of his grandparent’s mixed community aquarium and he would sit contently for hours staring at it.

Fast-forward to now, and Chid has six aquariums, more than 150

fish, and runs a successful YouTube channel called ‘Bodgie from Straya’ that allows him to showcase his passion for aquariums.

On the channel, Chid documents his journey, makes product

brain and started studying a Bachelor of Science (Animal Behaviour).

Currently working as a Dog Behaviourist at Best

Friend Dog Care, Done works with all different

breeds and ages, from training puppies to helping with

behavioural problems later on in life. Hearing her clients’ success stories and how they’ve achieved their training goals is what motivates and brings joy to Done.

Educating pet owners on the importance of enrichment

reviews, and displays how fun aquariums can be to people of all ages.

is something Done believes is under-appreciated in the

industry and to also show-off different brands to help aquarists run a

this in the future.

The 19-year-old hopes he can inspire young aquarists to enter the successful aquarium long-term.

pet industry, and she would like to see more emphasis on “Watching dogs thrive and show their true

“I would love to see more inclusivity of ages in the pet industry,

personalities is what inspires me. I love watching dogs

feel like there is a lack of information and education that is provided

their confidence and connection grows. Being a part of

while there is a large part of the industry targeted towards children, I to children about pet care and husbandry.”

20 Pet Industry News February - April 2023

and their owners understand each other, and in turn both that journey is so fulfilling.” n

PODCAST

“Get on the air with us” Pet Industry News Podcast In-depth coverage of news, events and insights relating to the pet industry brought to you by the team at Pet Industry News.

If you’re interested in featuring on the podcast, please contact: Safa de Valois Group Publisher & Commercial Director 0405 517 115 safa@c-store.com.au Thomas Oakley-Newell Deputy Editor 0405 969 565 tom@c-store.com.au

Scan me to catch up on the Pet Industry News podcast

Episode 1 Steve Coleman, CEO, RSPCA NSW

Alternative Proteins

Driving change:

alternative proteins in pet food As our food sources change, so does our pet food.

But how does Fido feel about eating bugs?

Words Kylie Baracz

WALKING ALONG the pet food aisle, beef, lamb, chicken, and fish dominate

the ingredient list. Tolerated by most pets, they are the go-to protein source for pet food formulators. However, new alternatives are on their way, which may answer pet owners’ growing concerns about the bioavailability, sustainability, and animal welfare of mainstream pet food.

With conventional pet food estimated to be responsible for a quarter of the

environmental impacts of meat production – in terms of the use of land, water,

fossil fuels, phosphates, and pesticides – it is natural that we see a significant uptake in new proteins being used.

Duck, seaweed, goat and even insect protein are trending in newly formulated

pet foods, with sustainability being the driving force of change. Dr Stephanie Stubbe, Veterinarian and Founder of pet treat company Anipal, has seen how

today’s pet owners are not just choosing pet food for its nutrition content but for its impact on the environment.

“Having a background in agriculture and being from a beef farm has fuelled

my passion in helping drive positive environmental change in the veterinary, pet

and agricultural industries,” she says. “We use alternative proteins in our pet food

range to help improve nutritional outcomes for pets with ingredients that have low carbon footprints.”

The primary novel protein sources Dr Stubbe uses in her natural treats include

seaweed, insect meal and kelp, which are said to be both hypoallergic and less carbon-intensive to produce.

“The most important element about a complete protein from a nutritional

perspective is its bioavailability – how well it can be broken down and used by the body. The proteins we use have high bioavailability, so the dog can easily digest 22 Pet Industry News February - April 2023

“We use alternative proteins in our pet food range to help improve nutritional outcomes for pets with ingredients that have low carbon footprints.”

– Dr Stephanie Stubbe, Veterinarian and Founder, Anipal

Alternative Proteins them to support muscle development and repair, bone

development and repair, hormone and enzyme protein,” says Dr Stubbe.

“They are also much less carbon-intensive in how they

are produced. Fifty times more seaweed can be produced on a hectare than wheat and 10 times more protein per

hectare than cattle farms. Insects are 12 to 25 times more

efficient than cattle in converting their feed to produce the same amount of protein.”

Carolyn Macgill, Executive Manager at the Pet Food

Industry Association of Australia (PFIAA), welcomes the use

of insect protein in pet food yet is wary of its health claims.

“The most common reasons we hear that pet food

companies are starting to use, or are considering, insect

protein is sustainability and cost,” she says. “Although some companies manufacture offshore using insect protein on

a reasonable scale, it is still in the consolidation phase in

Australia. Insect protein is regarded as more sustainable, and with increased production and availability, it should

become more cost competitive compared to current protein sources. There are indications that it may assist where pets have an allergy to animal protein, but I have no evidence yet to support this.”

New Zealand wet food and treat company Zealandia

While the pet food industry may welcome the

also uses novel proteins in its formulations that claim to be

shift, veterinarians have yet to fully understand these

or direct from the wild.

believes this will come with time and research.

hypoallergenic and are sourced using regenerative farming “A cat or dog should enjoy a diverse range of complete

alternative proteins’ nutritional benefits. Dr Stubbe “Like myself, other veterinarians are driven by

and balanced nutrition with different proteins. This is why

science,” she says. “Once we understand these proteins’

chicken, duck, goat, Hoki fish, lamb, salmon, venison and

reliable studies to demonstrate these benefits, we are

we have 10 variants in our range: beef, Brushtail possum*, wallaby,” says Andrew Burch, Director of Zealandia. “We incorporate a base of lamb organs in all our canned food,

liver which is rich in B vitamins, green tripe for digestion

ease, heart for natural CoQ10 and brain health, salmon oil for skin and coat health and green-lipped mussels for hip and joint maintenance.”

Zealandia’s four wild proteins – Brushtail possum*, goat,

Hoki fish and wallaby – are not exposed to any antibiotics, or artificial hormones, which Burch says

can help your pet be allergy tolerant to these proteins.

Along with these wild protein sources, the company also produces food and treats using venison, duck, and elephant fish.

“We have a natural product made from elephant fish

tails. This helps remove plaque from dogs’ teeth,” says

Burch. “This year, we will launch Zoki Oil, made from

Hoki fish oil, certified as sustainable by the International

nutritional and environmental benefits, and there are

interested in incorporating these new tools to help treat our patients.”

Burch agrees and says there will be considerable

growth in the alternative proteins included in pet food, including lab-created products.

“There are several pet food companies already

offering plant-based, vegan, and insect-based pet food.

The next step further to this is cultivated meat for pets; however, the innovation is still in the research and development stage,” he says.

“It will take years to produce lab-grown meat in

commercial volume and gain mass consumer appeal. In the meantime, until proven, we remain focused

on natural, more biologically suitable proteins, which have been sourced through sustainable, regenerative farming, or wild from their natural habitat.”

“It will take years to produce lab-grown meat in commercial volume and gain mass consumer appeal. In the meantime, until proven, we remain focused on natural, more biologically suitable proteins, which have been sourced through sustainable, regenerative farming, or wild from their natural habitat.” – Andrew Burch, Director, Zealandia

Marine Stewardship Council (MSC).”

Burch says novel proteins can offer different nutritional

qualities and benefits to pets that standard proteins cannot.

This can include unique levels of protein, fat amino acids, vitamins, and minerals.

“Brushtail possum*, for example, has the highest levels

of omega 3 and 6 fatty acids than any other meat,” he says. “[It has] up to nine times the omega 3 fatty acid content found in beef or chicken.”

petnews.com.au 23

Alternative Proteins

Other environmentally sustainable proteins being

“We know that pet food follows human food, so we will see changes in the future.”

– Carolyn Macgill, Executive Manager, PFIAA

researched and used in pet food include carbon-positive beef, created using regenerative farming methods

regulation, all manufacturers and importers would need to meet the standard.”

Pet owners and veterinarians alike are continuously

such as planting more trees, not using artificial fertiliser,

searching for more nutritional and safe pet food that is also

into pastures.

protein options to choose from, the pet food aisle may feature

and by building soil carbon by sowing diverse plants

Macgill understands that the impacts of climate change

and increasing biosecurity risks will mean the pet food industry will naturally assess ingredients and supply.

However, at this stage, PFIAA’s main priority is continuing

kinder on the planet. And with a variety of eco-conscious

more of a diverse range of sources over the coming years. So, the future looks positive for those looking to include nontraditional proteins in their pet food formulations.

“We know that pet food follows human food, so we will

to ensure all pet food is safe.

see changes in the future,” says Macgill.

and it should be safe,” she says. “In Australia, we need pet

future holds for pet food.

safety outcomes regardless of the protein source. With

potential in other algae, plant and marine-based proteins,

“As with all pet food, it should meet a global standard,

food regulation. Regulation will support better pet food

Dr Stubbe agrees and is enthusiastic about what the “The future is exciting and limitless. There is a lot of

yeasts and fungi,” says Dr Stubbe. “I look forward

to exploring this space and developing scientific and sustainable solutions for the vet and pet industries.”

*The Brushtail possum is a protected species in Australia, yet it is seen as an introduced pest in places like New Zealand.

Brushtail possums, goats, and wallabies are hunted as part of an

eradication program to help protect native New Zealand birds. n

Single-cell proteins: Yeast Created as a co-product of brewing and distilling, yeast is a source of B vitamins, antioxidants, immune support, and gut health.

However, surprisingly, yeast has another superpower. It contains more protein per gram than any meat product. By weight, yeast includes 45 to 49 per cent protein versus beef at 24 to 26 per cent. It is also environmentally friendly as it grows abundantly and quickly and is quite affordable. It features in many plantbased pet foods, including Wild Earth in the US.

24 Pet Industry News February - April 2023

Farm Animal Compassion

We Support Birds & Forests

Sustainable Seafoods

COMPLETE AND BALANCED NUTRITION FOR CATS & DOGS

Farm Animal Compassion

We Support Birds & Forests

Sustainable Seafoods

Healthy Pets

Holistic versus traditional veterinary medicine We explore the role of traditional veterinary medicine and holistic therapies in pet care and discover that combining the two approaches in the veterinary practice may provide more for the patient and close the communication gap between vets and their clients.

Words Caroline Zambrano

VETERINARY MEDICINE plays a crucial role

medicine, and its medical treatments and protocols

treating animals when they become sick or injured

diagnostic testing (such as blood work, faecal

in keeping our pets healthy and happy. It aids in

and offers a lot in preventative care, protecting our pets from potentially becoming ill and helping to

involve medications, vaccinations, examinations, exams) and surgery.

Western medicine saves the lives of millions

extend their life.

of animals every year. For instance, deadly rabies,

it’s no surprise pet owners today depend a lot on

prevented thanks to Western veterinary medicine.

With rapidly advancing veterinary medicine,

traditional vet care for health issues that arise with

parvovirus, and heartworm can now be treated and Holistic veterinary medicine is defined by the

their animals.

American Holistic Veterinary Medical Association

animal lovers are also investing more in the care

the ‘whole patient, body, mind and spirit’ in

With the rise in awareness about pet care,

of their pets, as reported in Animal Medicine

Australia’s Pets in Australia research. People are also becoming more educated about natural pet

(AHVMA) as a form of healing that considers its approach to achieving optimum health and eliminating the root causes of disease.

Rooted in thousands of years of tradition,

care and demanding holistic alternatives to what

holistic medicine is designed to enhance, rather

health and wellbeing of their animals.

care. Some examples of holistic treatments include

traditional vets are prescribing to support the Traditional veterinary medicine is also

referred to as Western, mainstream, allopathic,

biomedicine, orthodox or conventional veterinary 26 Pet Industry News February - April 2023

than be an alternative to, traditional veterinary herbal medicine, acupuncture, physiotherapy, chiropractic care, and naturopathy.

Sunshine Coast-based animal naturopath,

Healthy Pets energy practitioner and pet nutritionist Ruth Hatten works as a nutrition

against ticks, fleas and mites, treatment for mast cell tumours, and much more.

animals with nutrition and natural remedies.

in 2020, the Seresto™ Collar for Dogs (Elanco) has been specifically used

and emergency care. But they have a heavy reliance on artificial products,

according to Elanco’s Technical Veterinarian Dr Liisa Ahlstrom.

consultant for pet food companies and with pet parents supporting their “Vets provide a fantastic and essential service when it comes to acute

drugs, pharmaceuticals, and processed prescription foods, which for

chronic health issues can do more harm than good, especially over the long term,” said Hatten.

“Holistic therapies honour animals with reference to their evolutionary

history, their natural state. They reduce and remove the negative effects of

Since the deadly dog disease Ehrlichiosis was first discovered in Australia

to reduce transmission of the disease between dogs by brown dog ticks, “Whether it’s parasite prevention, treatment of infections or

management of medical conditions such as heart and kidney disease or

osteoarthritis, pharmaceutical products (like those developed by Elanco) significantly improve the quality of life of cats and dogs,” she said.

Dr Davidson added: “Without pharmaceutical companies we would

toxins and optimise health (e.g. gut health, skin issues, allergies).”

not see the complex research, discovery and development that goes into

methods to improve overall health, holistic treatment can lack the peer-

ourselves or our animals on a daily basis.”

Yet, unlike Western veterinary medicine, which uses scientifically proven

reviewed, research-backed evidence to support its effectiveness.

“Evidence is subjective,” argued Hatten. “Anecdotal evidence is science

and there is plenty of that in natural medicine because ancient cultures

have been using it for centuries and still stand by those medicines, because they work.”

producing and ensuring safety of many of the medications we use for

This is where traditional and holistic veterinary medicine differentiate.

Unlike holistic therapies, scientific research on pharmaceutical drugs is

done and paid for by manufacturers to ensure their drug does what they want it to do, so they can make marketing claims around it.

“If all research money that went into pharmaceutical medicine was

While traditional veterinary medicine is excellent at diagnostics, the

applied to natural medicine, we would have ‘scientific evidence’,” said Hatten.

symptoms, in some cases not addressing the root cause of why the illness

practitioners, like in the human health system. Where pet owners generally

holistic community suggests Western medicine mostly treats the animal’s occurred in the first place.

Pet and equine veterinarian Dr Leigh

Davidson, founder of online vet service Your

Vet Online, maintains that the entire holistic movement is based on a misnomer that

Western veterinary medicine does not treat the whole or overall wellness of an animal.

Consultation lengths also differ between GP vets and holistic

have about 15 minutes for a general consultation with their local vet,

“There is no such thing as alternative medicine, only medicine that works and medicine that doesn’t.” – Dr Leigh Davidson, Founder, Your Vet Online

“Nothing could be further from the truth,”

they can get one hour with a holistic

practitioner, which of course costs more.

Dr Davidson said GP vets can certainly

offer longer consultations to address all

their clients’ concerns, not just the problem

they came in for, but it would consequently cost them more for the time. If this is

she said. “All aspects of traditional veterinary medicine look at the whole

something pet owners want, they just need to ask their vet.

in cats, for example. We can use insulin to regulate blood sugar levels, but

a ‘natural’ product; however, these are often far more expensive than a

body when considering treatment and preventative strategies. Take diabetes we also advise on specific diets and will always try to use diet to manipulate a cat into remission.

“Even with an orthopaedic disease or broken limb, we must consider not

only a potential surgical repair but also look at diet to improve bone and

joint health, weight and consider the mental wellbeing of the animal while it is recuperating and healing.”

While the general holistic approach is to avoid medication, occasionally

holistic vets will recommend surgery or medication in combination with

natural therapies if they think that will be the best treatment for the pet.

Similarly, vets in general practice also commonly use Chinese medicine,

such as Yunnan Baiyao (to help stop bleeding), suggested Dr Davidson.

She expressed concern for “unproven and unregulated substances or

procedures that ultimately waste time and can prove detrimental to the health and quality of life of animals,” adding “There is no such thing as

alternative medicine, only medicine that works and medicine that doesn’t”.

Western veterinary medicine a game changer for pet health The veterinary industry boasts cutting-edge veterinary surgeries,

technologies and medications that have been a game changer for pet health.

“Pharmaceutical drugs play a pivotal role in helping animals and our

community,” said Dr Davidson. “They drive medical progress for animals

Furthermore, many pet owners often like to think they want to use

regulated medicine, she added.

For instance, Dr Davidson had a client with a horse suffering from

ulcers. To treat the painful gut issue, she advised two options: “A

seemingly effective but expensive herb and a pharmaceutical drug backed

by substantial research that proved efficacy and safety but costs far less. The client ultimately chose the cheaper pharmaceutical option,” she said.

“Sometimes people spend a lot of money to go ‘natural’ and it stretches

them financially. It’s not that I’m against the use of natural products. As a veterinary professional, I’m offering them a product with evidence that it will be effective and won’t harm their animal.”

Transition to integrative veterinary medicine

Integrative veterinarian Dr David Ward from Sydney’s All Nature Vet Care gained many years of experience in the veterinary industry – from treating wildlife and large animals to small pets, where he practiced for more

than 20 years. Over time he became frustrated with chronic illnesses not

responding to or developing side effects to Western conventional medicine.

Driven by his interest in complementary therapies, particularly

acupuncture, Dr Ward pursued a diploma in integrative veterinary

therapies (which combines Western and holistic veterinary medicine) and what he learned changed the way he practices veterinary medicine today.

In the past, Dr Ward would immediately take a conventional medicine

and humans, improving life span and quality of life for all.”

approach to treating a patient, whereas now he begins with an integrative

allergies and cats with deadly Feline Infectious Peritonitis, plus protection

sound holistic nutritional advice.

There is now revolutionary treatment for dogs who struggle with painful

approach, combining conventional and complementary treatments with

petnews.com.au 27

Healthy Pets He said: “I don’t believe in the word

constantly learning and hopefully more

that alternative treatment complements the

enable veterinarians to see how alternative

‘alternative’. I believe in ‘complementary’ –

awareness, education and research will

current conventional approach to provide

therapies can complement traditional vet

holistic medicine. You have more ways to

medicine well,” she said.

treat diseases than currently available in

Currently, traditional vets interested in

conventional treatments.”

holistic therapies, particularly acupuncture,

studying integrative therapies, that as a

school – if they haven’t burned out by

Dr Ward said he understood, only after

pursue a degree after finishing veterinary

traditional vet he knew “nothing about

that stage, said Dr Ward. His dream is

being holistic”.

for integrative veterinary medicine to

“It felt like I was in the left wing of

Dr Alison Shen offers mobile acupuncture

the house and the rest of the house was

unexplored. Once you know all these other complementary therapies, you have so

many other ways to provide benefits for patients,” he said. “We have to be more

open-minded, that there is more than one way to treat something.”

Dr Ward said integrative veterinarians

work with many GP vets who embrace

complementary therapies, adding “we don’t

want to steal their business. We want to treat

diseases together and add to better outcomes.”

Osteopath and Co-Founder of Sydney’s

The Animal Rehab Klinik Dr Rhys

“Veterinary medicine will continue to improve and evolve. We are constantly learning and hopefully more awareness, education and research will enable veterinarians to see how alternative therapies can complement traditional vet medicine well.”

– Dr Alison Shen, Co-Founder, Aussie Mobile Vets

be incorporated into the undergraduate university degree.

“If acupuncture was included in

universities, the myth would disappear

with the science, and break down barriers,” he said.

Having met many veterinary professionals

at vet expos curious about particularly

acupuncture, Dr Ward sees a definite move

towards incorporating integrative therapies into the general practice.

“I think the new generation of vets are

more open and inquisitive,” he said. “At

vet expos, I saw a lot more complementary therapies being offered, and natural

Donovan believes in an integrative approach to supporting pets recovering

supplements and herbals being distributed through vet practices.”

His clinic offers post operative rehabilitation therapies like physiotherapy, hydrotherapy, and laser therapy.

Finding the right balance for optimal health outcomes

rehab or when it’s appropriate. It is well established in human medicine

outcomes are a result of finding the right balance of preventative care,

from surgery or suffering from other painful musculoskeletal conditions.

“Unlike human doctors, vets are often unfamiliar with the concept of

that post-op rehab improves clinical outcomes,” he said.

Dr Donovan said he’d like to see vets be more proactive about offering

complementary therapies or referrals without pet owners needing to prompt it.

“Vets have quite a stressful job and are being overworked. That’s where

we can help take some of that workload,” he said. “In an ideal world, we’d have vets recommending rehab services to all post operative patients,

including cases that have gone well and don’t need much rehab. We can

Small animal veterinarian Dr Christopher Lee believes optimal health appropriate nutrition, addressing the underlying causes of specific diseases when present, the use of medication when necessary, and the utilisation of holistic treatments.

Also, the Veterinary Director of CBD Vets Australia, which supports

vets with education and provides access to legal medicinal cannabis

treatment options, Dr Lee believes conventional medications are often necessary but are not effective enough or contraindicated.

“As veterinarians, it is difficult and distressing to see traditional treatments

give owners extra advice and exercise recommendations, and the ability to

fail to control a pet’s symptoms or improve their quality of life. It’s times

Queensland veterinarian and Aussie Mobile Vets Co-Founder Dr

(like medicinal cannabis) have an essential role to play in exploring how to

feel more confident in their dog’s recovery.”

Alison Shen (featured on the popular TV show Bondi Vet with her sister Dr Audrey Shen) is a big fan of complementary therapies.

She offers acupuncture, which she has found to have no adverse side

effects nor any drug interactions, can be performed in the comfort of the

pet’s home, does not require hospital stays and is a very effective and noninvasive treatment for many conditions including pain.

Complementary therapies vital in palliative care Complementary therapies also play an important role in palliative care especially where conventional medicine and surgery treatments are no longer an option.

like this that treatment options like holistic and plant-powered medicine achieve the best possible outcome for the pet patient,” he said.

“And increasingly consumers are becoming more aware of cannabinoids’

medicinal properties and are actively seeking out natural, plant-based treatments to help their pet live their best life. Such an integrative approach can significantly improve the quality of life of patients.

Cannabinoids have strong anti-inflammatory, pain relief, antioxidant and mood balancing effects. It just comes down to finding the right balance.”

Dr Noam Pik, CEO and Co-Founder of leading genetic testing

company Orivet, also believes a collaborative approach in veterinary medicine can benefit an animal’s overall health.

“More and more vets are looking at animal health in a more holistic, high-

Dr Shen feels more vets are not only starting to embrace

level way to examine what happens in their patients. Combining knowledge

“Veterinary medicine will continue to improve and evolve. We are

appropriate can absolutely improve clinical outcomes,” said Dr Pik.

complementary therapies, but also considering them for their own pets.

28 Pet Industry News February - April 2023

from traditional and holistic vets and integrating tools from both when

Healthy Pets “Given DNA is a natural part of any being, using information

“So often studies have to rely on the feedback and observations of their

obtained from DNA to manage health is invaluable in both traditional

owners, which is problematic in itself. Studies proving the efficacy of a

Online veterinary business community Vetanswers founder Judy

proving a dog has reduced arthritic pain after acupuncture treatment is

and holistic disciplines.”

Gillespie has worked in the industry in various capacities for more than 20 years, including roles in consultancy

and business manager of the Australian

Veterinary Business Association (now called The Veterinary Business Group as part of the Australian Veterinary Association).

Gillespie sees integrative veterinary

medicine as one of the future growth areas within the veterinary industry but believes

some vets are not embracing it as quickly as

Orivet DNA testing

drug like Monepantel can show the reduction in tumour size, etc, but more difficult,” she said.

“What we need for vets to embrace

holistic veterinary medicine is more

science. More peer reviewed studies that

prove the efficacy of holistic therapies. The veterinary industry should be driving the

introduction of complementary therapies, but I suspect it’s pet owners who are pushing it to their vets.”

Gillespie believes the veterinary industry

pet owners seem to be. What’s holding them

will continue to mirror human health, so

“Vets are scientists and take their role

natural therapies, they’ll expect the same

back is ‘Science’.

of advocacy for animals very seriously,” she

explained. “In general, vets will only consider

as more humans experience the benefits of treatments for their animals.

“It wasn’t so long ago that acupuncture

using therapies once they have been proven

was seen as ‘alternative’, whereas now it’s a

However, it can be a challenge to prove

she said. “Vets will need to keep up with this

to work via multiple peer review studies.”

the benefits of holistic therapies in pets as

animals cannot tell us when a treatment is making them feel better.

common treatment option for most physios,” expectation from their clients. It shouldn’t be the clients driving the introduction of complementary therapies.” n

petnews.com.au 29

What’s New?

All new Ferplast Goodbite Small Animal Dental Chews As the saying goes, prevention is better than cure, and this is

Brand news and promotions.

especially true when it comes to dental health for small pets like rabbits and guinea pigs. Regular dental check-ups with a veterinarian who specialises in small animal care and appropriate dental care can help prevent oral

health problems and ensure your pet stays healthy.

While providing hard and crunchy treats for your pet to chew on can help to wear down their continuously growing teeth, it’s important to remember regular chewing on hay, branches, and other appropriate items is still necessary to keep their teeth at a healthy length.

To maintain the health of your pet’s teeth and gums, it’s important to provide appropriate chewing materials, feed a balanced diet, have regular dental check-ups, provide dental cleanings if necessary, and watch for signs of dental problems. Healthy treats for small pets can include fresh vegetables, dried fruit, hay, herbs, and commercial treats that are made specifically for small pets and contain natural ingredients.

Ferplast Goodbite Tiny and Natural Small Animal Chews are a great solution for your small animal’s oral health. These chews will not alter your pet’s diet, are 100 per cent biodegradable, digestible, attractive, safe if ingested, hygienically safe, non-toxic, natural, and long-lasting.

Ask your local sales representative or visit petpacific.com.au for more information on these fantastic dental chews for small pets.

Ziwi launches innovative new Peak Freeze-Dried Booster Series Ziwi believes that cats and

of their pet’s diet, with the

dogs can only thrive when

‘build their bowl’ trend

they eat a high meat diet

becoming popular.

that satisfies their biological

Ziwi Peak’s Booster

needs as carnivores. As

Series is a natural daily

experts in alternative-to-

boost of superfoods for

raw pet food and nutrition,

proactive health and

Ziwi is always looking for

wellness for both cats

new and innovative ways

and dogs.

to bring the best quality

Different from other

products to help pets

toppers or boosters, Ziwi

thrive, which is what led

Peak’s freeze-dried Raw

them to crafting a new

Superboost for dogs

product that all pets will

and cats and functional

want in their bowls – the Ziwi Peak Freeze-Dried Booster Series.

Pet guardians increasingly consider pets as family, leading to new

boosters for dogs feature high inclusions of nourishing meat. They are raw inspired and prepared by gently freeze drying to lock in

thinking about pet care and health and a willingness to pay for better

the nutritional value of Mother Nature’s best ingredients – without

nutrition and ingredients. Younger generations in particular are far

added synthetics.

more willing to splash out on their fur babies, opting for ultra-premium

Designed to complement the existing Ziwi Peak range and to be

pet food. A trend from ‘raw’ to ‘alternative-to-raw’ has emerged in

used as a topper, making up 10 per cent of a pet’s current diet, Ziwi

recent years, due to convenience and concerns surrounding food

Peak’s Booster Series meets the rising demand from pet guardians to

contamination and nutritional deficiency.

provide delicious, healthy, easy-serve products to provide their pets

A growing number of consumers are already purchasing meal enhancers and toppers to boost the palatability, nutrition, and variety 30 Pet Industry News February - April 2023

with a boost of nutrition.

Scan the QR code to learn more.

What’s New?

New animal test kits combating zoonotic diseases Animal diagnostic testing has become pivotal in helping veterinarians to quickly identify and treat illnesses and health issues that arise from various germs, bacteria, and viruses. Early detection of animal diseases is crucial, not only for protecting public health but also maintaining the wellbeing of our pets.

Zoonotic Diseases are diseases transmitted from animals to humans and with more than 200 known types of zoonoses, they are responsible for a large percentage of all newly identified infectious diseases as well as many existing ones (Ebola, HIV).

Not every zoonotic disease develops into a pandemic, however they can still pose a serious threat to humans. Globally, it is estimated that these types of diseases cause 2.5 billion illnesses and 2.7 million deaths each year.

In Australia, nationally notifiable zoonotic diseases included brucellosis, leptospirosis, and Q fever2. Alongside wild animals, each of the three diseases were able to be passed onto humans through domestic and livestock animals that had been infected, making farmers and animal healthcare workers the most at risk of infection.

Australian-owned and operated Touch Biotechnology has created its new animal diagnostic test kits for dogs, cats and cattle that will detect and combat multiple pathogens (viruses and other diseases) from a single sample in just 10-15 minutes.

User-friendly, requiring minimal training and providing high-quality (very high sensitivity of less than 97 per cent) results – the innovative diagnostic test solutions for veterinarians, animal care professionals and animal caretakers, enables them to make informed decisions about the health and treatment of animals.

The FastVET range includes a Giardia Rapid Antigen Test, 5in1 Diarrhea Rapid Antigen Combo Test Kit, Toxo Rapid Antibody Test Kit, FCoV Ag + FCoV Ab Rapid Antigen Combo Test Kit, FIV Ab + FeLV Ag Rapid Antigen Combo Test Kit and CCV+CPV+Giardia Rapid Antigen Combo Test Kit. For more information or to access the FastVET Animal Diagnostic Test Kit range, veterinary practices are encouraged to visit touchaustralia.com.au/pages/animalrapidantigen.

New Zealand Brushtail Possum – ethically irresistible!

Zealandia offers a unique product for cats and dogs made from the New Zealand Brushtail Possum. This lively little critter likes to eat New Zealand’s rich flora and fauna, making it probably the highest source of Omega 3 from any land dwelling animal. It also targets native New Zealand birds, which is the primary reason why it is being removed from their non-native eco-system. This makes it a rich and hypoallergenic feast, with a feel good factor attached.

The canned food includes 95 per cent meat and organs, meat as the first ingredient, wild boneless protein, and a precise base of enzyme-rich green lamb tripe. Green-lipped mussel is added for hip and joint support, and king salmon oil for skin and coat health.

The continent of Zealandia is the purest on earth with deep blue seas, fertile land, and clean fresh air, resulting in a pristine environment that promotes life to flourish in good health. Zealandia responsibly sources ethical and sustainable ingredients of the

“Zealandia responsibly sources ethical and sustainable ingredients of the highest quality from the Zealandia ecosystem and develops them into products that nourish our beloved pets.”

highest quality from the Zealandia ecosystem and develops them into products that nourish our beloved pets to enable them to live long and happy lives.

Made in a boutique canning plant in sunny Gisborne, New Zealand, Zealandia proudly offers an exciting range of canned pet foods formulated to provide complete and balanced nutrition, keeping pets healthy and vitalised.

For more information visit zealandiapets.com. petnews.com.au 31

What’s New?

Scientifically formulated Cherish Pet Food extends it range Cherish Pet Food, Australia’s own scientific premium pet food, is excited to launch its 8kg Amazing Adult and 8kg Mindful Mature Small Bites to add to its existing range of pet food.

Scientifically formulated using Australian farmed ingredients, the small bites range is aimed at providing quality nutrition to your smaller or senior canine companions.

Cherish Pet Food is packed full of superfoods: antioxidant rich blueberries, cranberries, and turmeric; two types of prebiotics to assist gut health and immune function; and the allimportant brain boosting combination of medium chain triglycerides (extracted from coconut oil), DHA, amino acids, selenium and iodine to support brain function. A scientific balanced blend of omega-3 and omega-6 essential fatty acids, with high levels of EPA is also included for healthy skin and a shiny coat. It is gluten free and low GI for sustained energy throughout the day, and the protein level is perfectly balanced to maintain muscle mass and healthy

intake as set by Association of American Feed Control Officials (AAFCO),

bones. Being a complete and balanced food, it’s the only source of

you can be assured Cherish Pet Food meets the nutritional requirements

nutrition your dog needs.

of your pet with the quality you expect.

Made in an Australian-owned AS-5812 certified manufacturing facility and with every ingredient safely within the acceptable range of

Please visit cherishpetfood.com.au/wholesalers to locate a wholesaler in your state.

Serotoninkc launches breed specific grooming supplies Serotoninkc has launched a range of shampoos and conditioners that have been developed to meet the needs of specific dog breeds.

The range, which caters to 25 different breeds, from silky curls and

Roxxie Myers, Founder and qualified chemist, developed the first products for her

drop coats to squishy faces and white coats, has been developed to

sensitive Boxer dogs, Karl

soothe and nourish sensitive skin.

and Charlie. After trying many diets, medications, and alternative grooming products in the market to address their itching and scratching, Myers decided to take the matter into her own hands with natural products made especially for their needs.

“Having a happy dog was my main goal when developing the first product, and for Karl and Charlie, it was a success,” she said.

In the first year of business, Serotoninkc has seen growth in independent pet stores, dog groomers, and online retailers such as Pet Circle.

While breed specific ranges have seen success with specialised dog groomers, especially those that cater to oodle breeds or thick doublecoats, the Serotoninkc Ultra Sensitive ‘Nude’ range has also been well received by customers and dog groomers alike.

For more information visit serotoninkc.com.

32 Pet Industry News February - April 2023

What’s New?

Pro Plan® LiveClear™ is changing lives for cat owners Purina’s breakthrough innovation, Pro Plan®

This is a safe, feline-friendly approach that does not

LiveClear™, has taken the market by storm, and

interfere with the Fel d 1 production or change the

since launching in February 2021, has contributed

cat’s overall physiology.

the largest dollar growth to the Pro Plan® cat portfolio of products.

Beaumont continues: “Managing sensitivities to cat allergens can be a substantial struggle for many and

Pro Plan® LiveClear™ is a global first cat food

may limit the loving interactions between cat lovers

that assists in the management of feline allergens.

and cats and can be a huge barrier to cat ownership.”

With the capability to reduce the allergens in cat

Through this breakthrough innovation, Pro Plan®

hair and dander with daily feeding

LiveClear™ may help keep more

in as little as three weeks, Pro Plan®

cats in their forever homes, with the

LiveClear™ provides outstanding

product shown to reduce allergens in

nutrition in an everyday food.

cat hair and dander by an average of

The product comes in five different variants and was the culmination of more than a decade of Purina research, dedicated to finding a safe and

47 per cent, starting in the third week of daily feeding.

In a third-party trial conducted via Social Soup in 2021, 95 per cent of

effective way to address a problem that impacts up to one in five adults.

cats enjoyed eating Pro Plan® LiveClear™, which all cat owners know is a

“No other cat foods on the market claim to be able to reduce allergens

huge relief given their fussy natures. Cat owners were also happy with the

in cat hair and dander. It’s definitely a game-changer,” said Michelle

overall results of the product, with a 95 per cent purchase intent post-trial.

Beaumont, Senior Brand Manager – Pet Specialty, Nestlé Purina Petcare.

Pro Plan® LiveClear™ is available in two pack sizes; 1.5kg RRP: $55.99;

Purina scientists discovered the primary cat allergen, Fel d 1, can be

3kg RRP: $89.99. Discover more about this novel approach to managing

reduced when cats eat a diet containing a specific protein found in eggs.

feline allergens at www.proplannutrition.com.au/live-clear.

What’s New?

Ipromea’s simple solution to combat separation anxiety in dogs and cats Ipromea, a leading pet probiotic

“There are more natural ways to

company, has offered a solution

support your pets’ nervous system

for the millions of dogs and cats

rather than turning to medication. Pet

in Australia suffering from

owners need to start taking extra care

separation anxiety.

of their pets’ gut health, especially

Dr Claire Stevens, resident

now that scientific studies have

veterinarian at Gold Coast based

shown probiotics can also help to

Ipromea, recommends probiotics

reduce the signs of anxiety in dogs.

as an excellent additional therapy

“A good and easy way to boost

without any adverse side effects

your pet’s gut health is using high-

unlike Fluoxetine, Amitriptyline,

quality probiotic meal toppers or clean

Trazodone for dogs, and Gabapentin

treats that contain probiotic strains

for dogs and cats, which can be

like Lactobacillus, Bifidobacterium or

problematic when it comes to ensuring good overall health.

“We see a lot of pet owners come

Prevotella copri (P. copri).”

Dr Claire Stevens, resident veterinarian at Ipromea

Pet probiotics, according to Dr Stevens, with useful natural

to the clinic desperate to help their

components like hemp powder,

pets cope with separation anxiety, believing the only option is to

camomile, or valerian extract will help pets relax and assist with

medicate their pets with antidepressants.”

their anxious behaviour by working from the inside out.

Dr Stevens says that separation anxiety in dogs has increased

“While vet advice should always be sought before taking any

by 700 per cent over the past two years, with many owners

action, helping your pets cheer up again with a balanced diet,

transitioning from working full-time at home back to the office.

exercise and natural supplements is a great way to kickstart their

Supplementing the pet’s diet with natural products that regulate their stress levels will help them cope with this change.

Magically remove pet stains with NOMESSMATE NOMESSMATE soap is the latest addition to join Proviro Group’s premium range of Australian, high quality and eco-friendly products.

The pet stain remover soap is a magic all-rounder when it comes to removing stubborn pet stains, and works on pet apparel, furniture, carpet, clothing, and bed linen.

NOMESSMATE is handmade and crafted with all natural ingredients including lemon eucalyptus and coconut oil and is covered with a net to enhance friction on stains. It can be used as a stain remover or pre-treater for machine or hand washing.

With instructions as simple as, ‘wet soap, lather, rinse’ – it’s the stain remover product that no pet home should be without.

Proviro Group has a focus on a pure product, sustainability, quality and affordability, and is proud to add NOMESSMATE to its portfolio, which also includes CATMATE, HORSEMATE, MYBESTMATE, HEATMATE, and MINIMATE. For more information on how to range NOMESSMATE visit provirogroup.com.au.

34 Pet Industry News February - April 2023

mental health.”

For more information visit ipromea.com.au.

OUR

STORY

T

he Biccies concept started when driving around the suburbs of Melbourne in the lead up to Christmas of 2021.

Covid was no longer a limiting factor to travel, seeing friends, and seeing family. Communities began to re-emerge as houses, streets, and suburbs celebrated the holiday season with amazing displays of coloured lights, fun, frivolity, and festivity.

Taking our dog for a walk around the streets enjoying the atmosphere we couldn’t help but feel the buzz of community as we mingled with other people and their pets.

People had brought their dogs along with decorated collars, tinsel, or fancy (or bad!) holiday sweaters. Children laughed and patted some very happy dogs and adults laughed as they saw a sense of happiness that can only be created in times of positive humanity.

That feeling is created (yes, created) when you bring family, friends, and communities together.

Our business was born out of a sense of community – to improve positive connections in way that makes us, and our pets, happy. Together.

biccies.com.au

Our products are ethical, caring, nurturing, and engaging. We are a local Victorian business focussing on environmentally safe and sustainable products.

We want to promote colourful expression in both pets and their families. From our product range of bed canopies, our collars and leads, to our cleansing products, they come from our family to yours.

What’s New?

Bark & Beyond: A new class of dog treats Bark & Beyond was founded in 2022 with a passion for manufacturing only the highest-quality Australian-made dog treats.

Produced using locally sourced ingredients and supporting local farmers, Bark & Beyond treats contain no preservatives, no additives, and no fillers, keeping them natural and affordable.

Nathan Grainger, General Manager and Founder of Bark & Beyond, explains how his passion for producing top quality and affordable dog treats, has led the business to invest heavily into its facilities in Wilberforce and North Richmond NSW, to create an expansive logistics network that can deliver unparalleled service to businesses around Australia.

“Not only are our products of the highest quality standard and affordable, they are also backed by our 100 per cent satisfaction guarantee so you can confidently sell products that your customers will be satisfied with every time,” he says.

“We have recently increased to multiple ovens for dehydrating various pet treats, meaning we can help your business grow – so contact us today.”

To find out more contact Bark & Beyond on 02 4576 9700 or email info@barkandbeyond.com.au or visit barkandbeyond.com.au.

Royal Canin Hematuria Detection kits now available Lower urinary tract disease (LUTD) is a common condition in cats, which can be difficult to detect by owners. It often involves cystitis where the cat may strain to urinate, visit the litter tray more often or even start urinating inappropriately.

Cats tend to hide disease symptoms and often show little signs of early illness. In the case of cystitis, if undetected, can become much more serious to treat or your cat may require expensive long-term care.

Royal Canin Hematuria Detection is an at home diagnostic aid, that can reliably and rapidly detect microhematuria (microscopic blood in urine). As around 50 per cent of cats that have had an episode of LUTD will have a recurrence within a year, it is important to use ongoing monitoring to recognise any relapse.

A non-invasive early screening for feline haematuria at home, the white beads are simply added to a cat’s normal litter. When exposed to the cat’s urine, if they turn blue, it indicates blood cells are present in the urine (which is never normal) and veterinarian advice should be sought.

This colour change will occur in seconds and stays visible for 48 hours. One box will cover six weeks of monitoring, making it an affordable diagnostic tool.

One major contributing factor to LUTD is stress so using a stress-free way to test the urine is especially helpful for owners and can be used in the follow up of treatment, periodically, as well as times where flare ups might occur due to stress like going to the cattery, or changes in the home.

Royal Canin Hematuria Detection is available from veterinarians as well as through online specialist pet retailers.

For more information visit royalcanin.com/au/cats/ products/hematuria-detection-by-blucare.

36 Pet Industry News February - April 2023

What’s New?

Super Feedy brings innovation to mealtime with 4-in-1 slow feeder dog bowl As pet parents, we know how important it is for dogs to have healthy and enjoyable mealtime experiences. Unfortunately, many slow feeding bowls on the market can be frustrating for dogs and their owners, leading to poor health outcomes.

Super Feedy, an Australian lifestyle pet brand, is changing the game with its innovative 4-in-1 slow feeder dog bowl.

Ryan O’Neill-Fong, Founder of Super Feedy, understands the frustration pet parents feel when their dogs are in pain after meals.

“We’re disrupting the category with a better alternative,” he says. “No dog has to live in pain and discomfort, and no pet parent has to live with additional stress and frustration.”

Super Feedy combines a slow feeder bowl with a reversible lick mat that doubles as the lid for food prep and a travel dog bowl. With its vet approved design and generous 10 cup capacity, this slow feeder promotes healthy eating habits in dogs, improves digestion, and stays in place during mealtime with a suction cup base.

Whether at home or on-the-go, Super Feedy gives peace of mind and provides a convenient and healthy mealtime solution for dogs. The

for dogs. With its brand new slow feeder, pet parents can enjoy

versatile design is suitable for use with wet, dry, and raw food diets, soft

mealtime with modern design and innovative functionality.

treats, purees, and stews.

Made from recycled plastic and food grade silicone, Super Feedy is dedicated to making feeding time easier, healthier, and more enjoyable

Whether you’re looking for a solution for one dog or two, Super Feedy has you covered.

For wholesale enquiries contact hello@superfeedy.com.

Industry Insights

NSW Puppy Farm legislation update

PIAA stands ready to swing into action to represent its members’ interests, supporting responsible and ethical breeding practices before the new parliament in April.

Words Anthony Ramsey THE AMENDED Puppy Farm

legislation, which passed the NSW

legislative council in November last year, was a great compromise solution that

would have achieved the objectives of eliminating puppy farming while still supporting the legitimate businesses that truly put animal welfare as

Anthony Ramsey President Pet Industry Association of Australia

their highest priority. Unfortunately, this amended

In NSW, PIAA member pet retailers actively support

Assembly and will now lapse with the dissolving of the

in the amendments that were achieved, which would

legislation never made it to the NSW Legislative

NSW parliament in the lead up to the March election.

This puts us back to the start of the legislative

process again. The best case scenario would be the new parliament picks up the already amended legislation

proposal that PIAA now supports as its starting point.

allow pet retailers to continue to sell puppies and kittens, provided they are members of a recognised industry

association, are independently audited each year, and

only purchased their puppies from registered breeders.

Both the Queensland and South Australian

Unfortunately, the Animal Justice Party (AJP) is again

parliaments are starting to make noise regarding

version of the bill.

breeding laws. They have not yet developed a formal

likely to attempt to reintroduce a more hard-line

“PIAA supports the implementation of improved regulations that ensures adherence to the highest animal welfare standards.”

– Anthony Ramsey

increased standards and regulations. This has been reflected

This threat is further magnified should the AJP

become king makers with balance of power in the

NSW Legislative Council after the election. PIAA stands ready to swing into action both during

the election campaign and to again represent our

reviewing and updating their current companion animal proposal, which is why the current battle in NSW is so

critical. Queensland and South Australia are more than

likely to use whatever legislation is passed in NSW as the starting point of their review into their own legislation.

I understand this is a complex, nuanced and

members’ interests, supporting responsible and ethical

potentially emotive issue to get your head around.

As far as other jurisdictions, Victorian legislation has

cent of Australian households keeping a dog or cat,

breeding practices before the new parliament in April. been in place for almost four years now. Amendments secured at the time ensured responsible breeding

businesses were able to continue to operate. Consequently, we have seen no negative impact on pet population

numbers in Victoria, although the Covid boom makes it

It is also important to note that with almost 70 per

most of the support from the pet keeping public is also broadly aligned with the current PIAA position. That is, supporting the breeding and trade of companion

animals in a viable yet ethically responsible manner.

PIAA supports the implementation of improved

hard to fully analyse or make reliable correlations. Many

regulations that ensures adherence to the highest

legislation were the same common sense amendments

Farms’ and bad retailers that do not put the welfare of

of the amendments that were included in the NSW that were part of the Victorian legislation.

Pet stores selling puppies and kittens however were

animal welfare standards. PIAA agrees that ‘Puppy their animals first have no future in this industry.

This, however, cannot be at the cost of throwing out

banned as part of the Victorian legislation, primarily

the baby with the bathwater. This alternative, should

greater regulation requiring higher standards and

becoming unaffordable and possibly completely

because the stores themselves were unwilling to accept consequently lost the battle entirely. This has certainly

led to an increase in puppy scams and consumer fraud

the AJP be successful, would see puppies and kittens inaccessible to the average Australian family.

Any legislation that negatively impacts the dog

in Victoria as the process of buying a puppy has become

and cat population, and the Australian public’s easy

protections that previously applied to pet shop sales.

entire pet industry. n

somewhat opaque and now lacks the legal consumer 38 Pet Industry News February - April 2023

access to companion animals will be bad for our

sales@eacanimalca re.com

www.eacanimalcare.com

Industry Insights

Sustainability: From paddock to pet bowl In the pet food industry, sustainability is becoming increasingly important at every step of the supply chain.

Words Carolyn Macgill THE MESSAGE is clear, experts have asked for urgent,

collaborative action to combat climate change and

prevent irreversible damage to the health of our planet.

Our Bernese Mountain Dog, Ava, is more

concerned with what’s inside her pet food bag rather than the bag itself, but as the main purchaser in our

house, I’ve been paying more attention to what we do with the packaging once we’ve finished using it, and it’s one waste stream that’s received its fair share of media coverage lately.

Carolyn Macgill Executive Manager PFIAA

Packaging plays a vital role in keeping pet food

clean, fresh, and safe. It’s a convenient way to move

your pet food purchases from the store to home and

often it helps with portion control. Soft plastic, which is used for almost all dry pet food products and single servings of wet pet food, is a challenging material

“Australians want to move away from short term solutions towards embracing a circular economy.”

– Carolyn Macgill

to recycle, unlike metal tins, rigid plastics, or paper,

which can be recycled from kerbside collection bins.

In boardrooms, inside retail outlets, and throughout

scheme, the need for long-term solutions has never been clearer.

Playing a vital role as loving companions and loyal

friends, pets make a huge contribution to the health

and happiness to millions of us. To keep enjoying the

benefits of pets while also caring for the planet means owners should consider what they can do to help.

What can pet parents do?

1. Recycle your packaging: Look for the Australasian Recycling Label (ARL) for guidance on recycling your products appropriately.

2. In lieu of supermarket soft plastics collection bins,

look out for a pet food recycling point – listed here: terracycle.com/en-AU/brigades/royalcanin-au.

3. Do your research to understand the initiatives and changes brands are making to reduce their impact on the planet.

farming communities and freight, we’ve seen a change

About PFIAA:

away from short term solutions towards embracing a

established in September 1972. The mission of the

in conversations on recycling. Australians want to move circular economy. For pet owners, that means a shift away from a ‘throwaway mindset’ to an increased

demand for packaging that can be reused, repurposed,

or recycled to reduce waste and environmental impact.

With the pause of the supermarket drop-off

program run by REDcycle, which, until recently was Australia’s largest consumer soft plastics collection 40 Pet Industry News February - April 2023

The Pet Food Industry Association of Australia was Association is to promote standards of excellence in the

development of the pet food industry through consideration of the needs of pets and the community, the active

promotion of the benefits of responsible pet ownership, and

the promotion of prepared pet food as the preferred method of pet nutrition and reinforced through establishment and self-regulation of industry standards. n

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Industry Insights

The origins of the Fressnapf Group Since its foundation in 1990, the Fressnapf Group has grown to be Europe’s largest pet retailer.

Words Bob Croucher

Torsten Toeller

THINKING OF taking a holiday next year in

Europe and you thought you might call into a pet

shop to see how they do things there? Chances are the shop would be one of the Fressnapf Group.

There are more than 1800 Fressnapf and Maxi Zoo

stores in 11 countries around Europe. They employ

opening in 2003.

In 2005, the company was awarded the ‘Goldener

Zuckerhut’ – the highest award in the retail industry in Germany.

In 2006, the Fressnapf Academy was founded, where

almost 16,000 people from more than 50 countries.

employees could be trained as consultants in order to

in 2021, including 214 who began working in the

also the year of the 750th store in Como, Italy.

More than 1,000 new people joined the company corporate centre in Krefeld, Germany.

Fressnapf has annual sales of more than 3.1 billion

euros (AU4.8 billion). In Germany, the majority of the stores are operated by independent franchise partners,

enable them to competently advise customers. This was By 2009, the 1000th store had opened in Munich,

Germany. And just a few years later in 2015, the company celebrated its 25th anniversary.

In 2017, for the fourth time Fressnapf/Maxi Zoo

while in other European countries they are operated as

received the Franchise Award in Gold. And in 2018 the

The product range currently includes 16 brands in

billion euros for the first time. It’s at this time that the

company-owned stores.

“In 2021, Fressnapf/ Maxi Zoo benefited from the pet boom during the Covid pandemic and broke the three billion turnover barrier.”

– Bob Croucher

Denmark. The company also celebrated its 500th store

all price categories available exclusively at Fressnapf and Maxi Zoo. Five of these brands – Premiere,

MultiFit, AniOne, Real Nature and Select Gold return 100 million euros per annum.

So, where did it all begin?

1500th store was opened near Paris, and sales reached two company also went live with its online store in Austria.

Bringing us up to the present day, in 2021

Fressnapf/Maxi Zoo benefited from the pet boom during the Covid pandemic and broke the three billion turnover barrier.

Giving back is an important part of Fressnapf/Maxi

The first store opened in 1990 in the North Rhine-

Zoo policies with donations of more than two million

still remains the company’s owner and CEO.

pallets donated to animals in need, more than 150,000

Westphalian city of Erkelenz by Torsten Toeller who In 1995, the 50th Fressnapf store was opened

and by the following year they had reached 100

stores. In 1997, the group expanded into Austria and

euros for animal organisations, more than 3,000

Christmas wishes fulfilled for animal shelters, and 16,000sqm of protected habitat for insects.

The Fressnapf Group sponsors various non-profit

Switzerland, and by 1998 Fressnapf launched the first

animal welfare projects and is constantly expanding

By 2002, stores had opened in Luxembourg and

initiative. With the vision ‘Happier Pets. Happier

of its exclusive brands, MultiFit.

Hungary and the 400th store opened in Marienfelde in Berlin. The following year, Toeller was awarded Entrepreneur of the Year, and a store opened in 42 Pet Industry News February - April 2023

its social commitment under the ‘Together for Pets’ People’ the Fressnapf Group views itself as an

omnichannel and customer-centric retailer that creates an ecosystem around pets. n

Industry Insights

The state of Australia’s aquarium sector The AIAA provides an update on the issues currently impacting the aquarium industry in Australia.

Words Jared Patrick

THE AQUARIUM Industry Association of

Australia (AIAA) continues to facilitate the

applications of the nine species of fish to being applied

increasing number of marine angelfish, being available on the international market.

We continue to lobby the Biosecurity division

for to potentially be added to the permitted import

of the Agriculture Department to commence this

Rasbora, Polkadot Loach, RedTail Blue loach, Striated

29 September 2022, the Biosecurity team updated

list. The species are Red Line Torpedo Barbs, Galaxy Loach, Skunk Loach, Emerald Tiger Rasbora,

Featherfin Synodontis, and Histronica Loach. These fish are with the Environment Department to undertake their own risk assessments.

review. At the video conference meeting held on

the AIAA that the Marine Ornaments Import Risk Assessment discussion paper for public consultation was imminent.

AIAA has participated in consultations and the

AIAA has continued to provide strong advocacy

risk assessments process overseen by the Freshwater

behalf of our members and the aquarium industry in

investigated ornamental fish that are present and

and representation to government at all levels on

Australia. We continue to stay alert to the relevant

issues around our country that impact our members and the aquarium industry generally.

One of the additional topics on the

radar of many marine fish importers and retailers, is that captive

marine fish are not able to be imported, whereas captive freshwater fish make up

the predominant part of imports. This makes no sense and is primarily

due to captive marines being essentially

unavailable when the import restrictions

and requirements were

drawn up. This has now

changed significantly with many

captive-bred clownfish, and now an

Vertebrate and Invertebrate Pest Committee, which traded in Australia but not approved for import called the ‘Grey List’. This created uncertainty surrounding

their legality and could have resulted in hundreds of

aquarium fish species being taken away from our trade if not for AIAA’s involvement. This process is now complete with

no short-term adverse

impacts likely, largely

due to our input into the process.

The AIAA

continues to

advocate for its

members and the

broader aquarium

industry. Now is the

time to join if you’re not

a member – head to the

Jared Patrick President Aquarium Industry Association of Australia

“One of the additional topics on the radar of many marine fish importers and retailers, is that captive marine fish are not able to be imported, whereas captive freshwater fish make up the predominant part of imports.”

– Jared Patrick

website aiaa.net.au to join now. n petnews.com.au 43

Industry Insights

Pet mishaps you’re likely to see at the vet in 2023

With pet ownership at a record high in Australia, we’re seeing a new cohort of pet parents who may be navigating pet ownership for the first time.

Words Maria Neale THE LATEST figures from Australian Medicines

• Opportunists are cousin to the Muncher. Also food-

have a pet, and nearly half (45 per cent) of current pet

how to work a room to get what they want. Making

Australia (AMA) show that 69 per cent of households owners are ‘less experienced’ having purchased a pet

during the pandemic (up from 39 per cent in 2021)¹.

While it’s encouraging to see more Aussies reap

the physical and emotional benefits of having a

companion animal, the rising trend of pet ownership Maria Neale General Manager GapOnly®

“While it’s encouraging to see more Aussies reap the physical and emotional benefits of having a companion animal, the rising trend of pet ownership puts the onus on veterinarians and industry to educate pet owners about the different health conditions and mishaps that can occur throughout a pet’s life.”

– Maria Neale

puts the onus on veterinarians and industry to educate pet owners about the different health conditions and

driven, they are cheeky and clever and they know up 11 per cent of annual cases, claims related to

Opportunists include ingestion of foreign bodies,

pancreatic disease, and gastrointestinal conditions.

The average size of a claim related to Opportunists was $842, while the largest claim amount for the Opportunist archetype for dogs was more than $40,000.

mishaps that can occur throughout a pet’s life – no

• Daredevils are bold and courageous but could head

In light of this research, GapOnly®, a payment

damage or traumatic injury and musculoskeletal

matter what age or breed the animal may be.

solution powered by PetSure, identified common pet

personas including their key characteristics and related health conditions.

Reviewing case data from the 2022 financial year

to the vet for claims related to bone fractures, tissue conditions. Claims related to Daredevils make up 11 per cent of annual cases. The average size of a claim for conditions related to Daredevils was $659, and in some cases, it was as high as $38,000.

for some conditions for each archetype revealed key

• Wranglers are keen to get off the beaten track, and

The data analysis*, conducted by GapOnly®, was

way. Snake bites, insect bites and tissue damage or

insights about the cost of different health conditions. undertaken to drive better pet healthcare outcomes

and to highlight the role that pet insurance can play in helping pet parents prepare for the unexpected.

The common pet personas and their mishaps include:

• Munchers are the kind of pet that you can’t leave

alone at a family BBQ. From erasers to socks and human medication, their love of food could land them at the vet treated for ingestion of foreign

bodies, ingestion of toxins or even diabetes over

the long-term. The average case amount for claims

likely to encounter not so friendly critters on their traumatic injury are potential conditions for these pets. The average case for conditions related to

the Wrangler was $562 while the largest amount

claimed for dogs in one more complex case was as high as $38,000.

In addition, the GapOnly® research revealed the

top five health conditions for FY22 which included skin conditions (14.68 per cent), gastrointestinal conditions (11.03 per cent), tissue damage or

traumatic injury (8.56 per cent), ear conditions (8.37 per cent) and eye conditions (4.94 per cent).

We tend to see a similar set of top conditions

related to the Muncher was $1,196 with an average

most years so it’s likely these health conditions and

cases, claims related to Munchers were as high as

2023. However, while the top health conditions are

benefit reimbursed of $843 or 71 per cent#. In some $33,334 for dogs.

44 Pet Industry News February - April 2023

mishaps will continue to drive overall vet visits in

relatively consistent each year, seasonality tends to

Industry Insights drive higher cases for specific conditions at certain times during the year.

References:

could be at risk of snake bites. According to the data, spring and summer

people (2022).

For example, if you see a Wrangler who likes to adventure outdoors they

are peak snake bite seasons so it’s important for pet parents to be extra vigilant and keep their pet on a lead if taking them out in bushland or areas where there’s tall grass.

The good news is pet insurance can help pet owners prepare for

unexpected accidents or illness. Pet parents may not realise many policies pay a benefit of up to 80 per cent of eligible bills up to the value of

¹Animal Medicines Australia, Pets in Australia: a national survey of pets and ²Petsure.com.au bronze, silver or gold policies provide coverage for eligible claims up to the value of $20,000 while platinum policies provide coverage for eligible claims up to the value of $30,000. Correct as at December 2022.

³Consumer Price Index, Australia, December Quarter 2022 | Australian Bureau of Statistics (abs.gov.au). #

Reimbursement for these claims would be subject to limits, such as annual

$30,000² and with GapOnly®, customers can claim on the spot and just

benefit limits or sub-limits, benefit percentage, applicable waiting periods and

Having a GapOnly® ready policy can also help customers manage

should consider the relevant Product Disclosure Statement or policy wording

pay the gap** between the vet invoice and the insurance claim benefit.

cashflow by reducing upfront out-of-pocket expenses. This is a key point to communicate to pet owners, given the current climate where Aussies

are experiencing high cost of living pressures (and with new data from the Australian Bureau of Statistics (ABS) showing inflation was up 1.9 per

any applicable excess. Cover is subject to the policy terms and conditions. You available from the relevant provider.

**The gap means the difference between the vet’s invoice and the eligible claim benefit under your policy.

cent in the December quarter³).

About the Research:

every day. Having pet insurance can help a customer with a contribution

annual diagnostics case data for cats and dogs, as reported in November

As veterinarians, you likely see the value of pet insurance in clinics

towards the cost of treatment so they can focus on what matters, their pet’s recovery.

With a high level of pet ownership and new pet parents, 2023 could

see a higher number of vet visits, which is why it’s never been more

important to educate pet parents about pet health and the role of pet

insurance, so together we can help minimise the worries that come with owning an animal. n

*Case data is from PetSure, the power behind GapOnly®. It includes the 2022. The data outlined relates to the 2022 Financial Year. Any year on year comparisons, relate to the Financial Year stated. To identify the pet personas

listed, GapOnly® analysed case data to find claims that were the result of an

unexpected event outside the pet parent’s control and spoke with customers and

vet advisors to identify common pet archetypes for these events. After identifying the characteristics of each persona, GapOnly® reviewed case data for health conditions for each archetype for the last financial year.

For enquiries and orders please email ordersau@wearecoa.com

News

Greencross officially opens vet hospital at University of Melbourne Greencross has officially opened its 3000sqm vet hospital at the University of Melbourne in Werribee.

The facility features 14 modern consultation rooms, three state-of-the-art surgical theatres, and specialised wards for highdependency and intensive care patients.

Dr Liam Donaldson, Clinical Director and Emergency and Critical Care Specialist, said the Greencross Vet Hospital is expected to treat

dedicated to fostering academic achievement for the upcoming

more than 23,000 animals each year.

generation of veterinary professionals in addition to attending to

“I’m extremely excited to be leading the team at Greencross Vet

the community’s veterinary needs. Students pursuing a doctorate

Hospital. As a critical care specialist, offering GP services, advanced

in veterinary medicine will receive expertise in critical care, general

diagnostic imaging, and specialised care as well as an emergency

practise, diagnostics, and client communication.

hospital at the one location is really special and unique as it means we’re able to provide exceptional care to pet parents.”

Pets in the Werribee area will have access to a full range of services at Greencross Vet Hospital, including high-field MRI and CT scans in addition to radiography, ultrasonography, and fluoroscopy.

Moira O’Bryan, Dean, Faculty of Science at the University of Melbourne, said they are proud of their Doctor of Veterinary Medicine course and remain committed to ensuring high quality clinical teaching and learning outcomes for students.

“This partnership will allow our students to experience a

Small animals and exotic pets can use the GP and expert referral

significant section of their clinical practice here at Werribee and gain

services, and in the upcoming months, 24 hour emergency services

exposure to a broad range of clinical opportunities throughout their

are anticipated to be added.

placement. We are excited to work together to deliver great service

The Greencross Vet Hospital and University of Melbourne are

and educational outcomes for our students and the community.”

Mars New Zealand appoints Aussie export as new GM Mars New Zealand has appointed Emily

she has served as the Marketing

Dowling as its new General Manager to

Director since 2018.

oversee the Mars Petcare, Mars Snacking,

During her tenure, she led the launch

and Mars Food portfolios.

of the Temptations brand (now the

Her appointment follows the departure

category leader in grocery cat treats);

of Pete Simmons who resigned earlier this

developed Mars Australia’s first direct-

year, following 16 years with the business.

to-consumer (D2C) online store for the

He departed the business on 30 January.

Advance brand; and engineered the

In his five years as General

first consumer promotion for The Lion’s

Manager, Simmons set about leading

Share, a global fundraising initiative

a program to refocus the business

for the United Nations Development

on growth priorities, partnering with

Program. In 2021 she was recognised

customers across the different channels,

as one of the top 50 Chief Marketing

establishing digital commerce in the

Officers in Australia.

business, and developing a strong talent

Dowling, who has relocated to

offer – all while leading the business through Covid.

Auckland with her family (and dog), Emily Dowling

Dowling will head up the growth and development of brands such as Whiskas, M&M’s, and Masterfoods,

says that she is thrilled to be joining Mars New Zealand.

“The team here has always had an outsized impact on Mars’

while driving the company’s purpose: ‘a better world tomorrow

business globally, particularly on the creative side with truly ground-

starts with how we do business today’.

breaking campaigns like My Hooman, our pet adoption platform.

With more than 18 years of experience working in the FMCG

They’ve also demonstrated best in class agility in managing supply

industry across Australia and Europe, Dowling joins the New

chain challenges in recent years, and I’m committed to driving that

Zealand leadership team from Mars Petcare Australia, where

consistency for our retail partners and consumers.”

46 Pet Industry News February - April 2023

News

Barking up the right tree

Mel Devereaux, Founder, Laila and Me

From baking up treats in a home kitchen to operating two warehouses, it’s safe to say Laila and Me has come along in leaps and bounds.

Born out of a difficulty to find healthy treats for her dog Laila, who suffered from skin allergies, Mel Devereaux began cooking treats in her own kitchen and posting recipes and videos online, garnering interest from friends and family.

“I then purchased a small dehydrator, started to both bake and dehydrate a range of different treats for other peoples’ dogs, which

improve its sustainability practices, and is currently upskilling its

led to selling my homemade products at local markets, and what

team, to develop and retain them, by sending them on courses that

started off as a hobby quickly began taking up most of my time,”

help support them and the business.

explained Devereaux.

Fast forward to today and Laila and Me now employs nine staff members over two warehouses in Thomastown and Bendigo, and along with the Australian market is also exporting to China, Taiwan, and New Zealand.

“We have plans to increase to three countries including the USA, Singapore, and South Korea in the next 12 months. These countries have shown interest in a desire for Australian Made, high quality pet food.”

Laila and Me works closely with local farmers and businesses to

Not satisfied with just the Freeze-Dried Raw and Frozen Raw Pet Food ranges, Laila and Me will be launching sister company Rawvolution in the coming months.

“I love researching new trends and processes in the industry and passing on what I learn to our loyal tribe. We are known for being completely transparent, which means we are extremely trusted by our customers.

“We are on a mission to rid Australian shelves of unregulated treats with nasty additives and chemicals, and fill them with all natural, preservative-free and human grade products.”

petnews.com.au 47

News

Biccies’ big break

New brand Biccies Luxury Pet Products (Biccies) has set itself a lofty goal of becoming the leading brand in Australia and New Zealand’s mass produced, luxury pet goods segment.

Producing a range of high-end beds, bowls, and cleansing products, Biccies is currently providing its products direct to consumer but is looking to branch out via retailers and distributors across Australia and New Zealand.

Nick Tripp, Founder of Biccies, said that the past year has been very busy for the business.

“We have spent a lot of time and effort researching the market

The company’s No Knots hair detangling spray has also proved

to understand what our customer truly wants in a pet product, and

popular, particularly the growing number of ‘Oodle’ dog owners.

what pets gravitate towards naturally.

“It is easy to simply make or import a product and start selling it, however we want to develop a product that only provides value to our clients, but also helps improve the lives of our pets, and makes our customers happy with the value of their Biccies product.”

Biccies’ locally manufactured beds, The Hound and The Comfort, which are made using high-quality Tasmanian Oak, are currently drawing a lot of interest from consumers.

“Market research has shown that these products are very much in demand in our segment, and are filling a gap for luxury pet products.”

“No Knots makes their life so much easier in terms of dematting their pet, and also helps our groomers reduce grooming difficulty and pain to the pet.”

Not content with just offering their current range, Tripp says they will have a more exciting range of products coming to market over the course of the year.

“Our full range of cleansers will be hitting the market in February, and later in the year we will be launching a range of pet toys that fits in with our sustainable manufacturing and carbon neutral plan.”

NSW’s record $40m investment into animal welfare The NSW Government has announced

implementing prevention programs that

a record $40.6 million investment into

reduce animal cruelty across the state.”

animal welfare and rehoming efforts across the state.

Of the total funding, $20.5 million

Wendy Tuckerman, Minister for Local Government, said the investment will ensure that unclaimed or

will go to RSPCA NSW to expand

abandoned cats and dogs can be

enforcement of animal cruelty laws, $12

quickly adopted by new families and

million will support the construction

into their forever homes.

of new facilities for companion animal

“This government has made major

rehoming at the Sydney Dogs and Cats

investments in shelters across the state

Home at Kurnell, and $5.5 million will

to fast-track upgrades and worked

go to the Animal Welfare League to also

closely with metropolitan, rural, and

expand enforcement of animal cruelty laws.

Premier Dominic Perrottet said the funding will provide

regional councils to better understand rehoming practices.

“We’ve also introduced free lifetime pet registration for people

greater outcomes for rehoming organisations and crack down

who adopt a rescue dog or cat from shelters or pounds, another

on animal abusers.

cost-saving incentive to adopt your next family pet.”

“These programs will increase capacity of those organisations

Melissa Penn, General Manager of the Sydney Dogs and Cats

that support rehoming and animal welfare to ensure more

Home, said the funding will help build a new shelter in Kurnell,

companion animals are given a safe and secure place to call home.”

which was previously at risk of shutting down.

Steve Coleman, CEO of RSPCA NSW, said the enforcement

“After almost 80 years of service, Sydney Dogs and Cats

capacity boost accelerates RSPCA’s plans centred around the

Home has been an essential service supporting over 1.1 million

inspectorate to achieve its mission of reducing animal cruelty.

Sydneysiders. We have the experience and expertise and with a

“This funding unlocks growth in our enforcement agency

permanent facility securing our future, we can scale up and help

so we can continue prosecuting those who cause harm, while

48 Pet Industry News February - April 2023

even more lost, abandoned, and unwanted pets.

News

Increased quarantine time for imported pets The Federal Government has

owner says goodbye to their

announced from 1 March,

beloved animal or show dog

dogs and cats imported from

and they are re-united.”

most countries will need to

Dr Hewitt has been

undertake 30 days quarantine.

breeding dogs for over

Currently it stands at 10

50 years and has been a

days, but following a policy

respected judge at local

review, the Department of

and international dog

Agriculture, Fisheries, and

shows. Over the years,

Forestry decided to increase

Dr Hewitt has imported

the quarantine time to

six dogs and currently has

mitigate the chance of rabies

two animals at a boarding

in Australia.

facility in the USA, and

Australia currently holds a rabies-free status, with the last recorded case appearing in 1867, and since the quarantine period

says that cost is also another massive factor.

“The present cost of quarantine is $200 per day per animal, for

was reduced from 30 days to 10 days in 2013, there still has not been

ostensibly a glorified boarding kennel. So, for 30 days the cost will

a single case of rabies.

go up to $6,000 from $2,000 per animal.”

Dr Paul Hewitt, a member of Dogs Qld, said that while the

Dr Hewitt is paying $40 a day for each animal in the US boarding

quarantine period is 30 days, most animals are required to do 180

facility, which brings the total cost to $7,200 per animal for the

days in residence overseas before importation.

required 180 days in residence.

“It is more like 210 days, plus up to three months to get a spot

“Thus, you could now be looking at some $13,000 not including

in the overloaded quarantine facility, and then the actual 30 days

air fares and consultancy fees. No change out of $20,000, which is

quarantine. We could be talking 270 days between when a pet

out of range of most owners be they show dogs or loved pets.”

PETstock and Qantas announce new partnership PETstock customers can now earn Qantas Points when shopping online or at a PETstock store, thanks to a new partnership.

Qantas Frequent Flyers will earn one Qantas Point for every dollar spent at PETstock and five bonus points per every dollar when making repeat purchases of participating brands in-store or online.

Shane Young, CEO of PETstock, said they are always looking for ways to add more value to the lives of their customers.

“Partnering with the Qantas Frequent Flyer program is an opportunity for our customers to choose how they’re rewarded when they shop, either through our existing PETstock Rewards program, or now, by earning Qantas Points.

“We want our customers to be able to see the value of shopping at PETstock, not only for our extensive product range

Olivia Worth, CEO of Qantas Loyalty, said Australia has one of the

and renowned expertise of our staff, but because they can benefit

highest rates of pet ownership in the world and adding more value

from earning money back when they shop through our loyalty

to the growing spend on pets is great news for members.

program, or earn Qantas Points to redeem on flights, hotel stays or on restaurants just to name a few.”

PETstock customers will also be able to earn Qantas Points though PETstock’s other services such as grooming, puppy school, and veterinary services.

“Frequent flyers significantly boost their points balance every year through everyday spending like shopping at Woolworths and filling up at bp, and now they can earn points on their pet care too.”

Customers can now link their PETstock Rewards card with their Qantas Frequent Flyer details before shopping in-store or online.

petnews.com.au 49

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