New Zealand Printer February 2022

New Zealand Printer

February 2022

Pandemic print plans Meet the PrintNZ team The Future of Mail, Pt II How print helps retail

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February 2022 Features p12-40

12 Currie Group: HP Indigo now offers a new portal, a new portal to help print companies to grow their digital-based business 14 Konica Minolta: The team at Advanced Print are impressed with the performance of the new AccurioPress C4070 16 Kurz: Anti-counterfeiting measures form part of Kurz’s major investment in brand protection 30-31 Mail: David Allen examines different approaches to using mail for effective marketing 40 Real Media Collective: In retail stores, print has an opportunity to shine, says Kellie Northwood Wide Format Plus p17-28

CONTENTS PrintNZ p8-10

8-10 Helping Hand: Iain MacIntyre talks to the team members at PrintNZ on their plans for the year 11 Comment: Taking the lessons from the past two years can help us adapt for 2022 says Ruth Cobb Labels & Packaging p32-39

33 Xeikon: Its new Panther presses take Xeikon’s label printing to a new level 34 Cardy: You can expand your business with the Oki Pro Series label printers 36-37 AIP: Nerida Kelton discusses global circular packaging designs 38-39 Gallus: We talk to Heidelberg and Gallus bosses Rainer Hundsdörfer and Ferdinand Rüesch

20 Epson: BLI has awarded three of its coveted Pick Awards to Epson printers. See which ones they chose

Advertiser’s index

Aarque 7, 19 APM 7 Cardy 35 Contact Labels 7 Currie Group 7, 13 Cyber OBC Eamar Plastics 42 EPSON 21 FUJIFILM OFC, IFC FUJIFILM Business Innovation New Zealand 25 Graphic Lamination & Coating 5 Graphic Machinery NZ 7 Konica Minolta 15 NZSDA 29 Pride In Print IBC PrintNZ 41 RICOH 6 Think Laterally 42 VPR 42 Wholesale Print 23

22 Fespa: More than 250 exhibitors have already confirmed their presence for this year’s big show in Berlin 24 Fujifilm Business Innovation: New Epson printers, supplied through Fujifilm Business Innovation, are impressing the team at McDowall Print 26 NZSDA Update: Dealing with supply chain issue requires forward planning 27 NZSDA Secretary: Meetings make it easier to connect with other signees, says Melissa Coutts 28 NZSDA Signee: Invercargill-based Creation Signs is a proud Southern sign maker

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PO Box 32-395, Devonport, Auckland 0744 EDITORIAL: 021 631 559 Bruce Craig, Editor: bruce@newzealandprinter.co.nz CONTRIBUTORS: David Allen, Ruth Cobb, Melissa Coutts, Nerida Kelton, Iain MacIntyre, Kellie Northwood CIRCULATION: subscriptions@intermedia.com.au

The Advanced Print & Design team, from left: Sandra To’omaga, Brooklyn Van Dyk, Claire Orr, Jerry Van Dyk, Jim Walker, Sheryl Armiger with the Konica Minolta AccurioPress C4070

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February 2022

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NEWS IN BRIEF DIC owner Sun Chemical has acquired Sapici, a global company specialising in highperformance polyurethanes for coatings, flexible packaging, and industrial adhesives and more. The company says the combined resources and technologies of DIC/Sun Chemical and Sapici will provide a comprehensive and unique polymer portfolio for areas such as industrial coatings, elastomers, industrial adhesives, and sealants. It adds that the acquisition will transform Sun Chemical into an integrated player in the lamination adhesives market, directly owning assets, technologies, and resources to improve the product portfolio.

OOH!MEDIA has completed the sale of its youth-orientated digital publishing business, Junkee Media, to Racat Group. The move follows the conclusion of a strategic review to focus on the core business of Out of Home media to capitalise on future growth opportunities. oOh!media will retain branded content and production arm Junkee Studio. Neil Ackland, chief content, marketing and creative officer at oOh!media, says, “As a co-founder of Junkee, it was critically important we found the right business that is aligned to its core values.”

RESEARCH company Smithers reports that global printed label demand will grow to $48.16bn by 2026. Data in the report covers five leading label formats: wet glue, pressure sensitive, multi-part tracking formats, stretch and shrink film sleeves and in-mould labels. It says pressure sensitive labels will account for the majority of value and volume growth over the next five years, although printed sleeves will also increase their market share. The majority of labels still run on analogue presses; digital systems account for only nine per cent of the market by volume.

Currie Group wins global HP award Currie Group has received the HP Worldwide Channel Partner of the Year Award.

As the sole HP industrial supplier across ANZ, Currie Group’s combined performance across labels, packaging, and commercial printing is outstanding.

Craig Walmsley, HP Industrial country manager for Australia and New Zealand, says, “Currie Group’s recognition as HP Industrial Graphics Worldwide Channel Partner of the Year is a just reward for the hard work of the entire Currie Group team, which has maintained excellent customer service.

We’re incredibly proud to have Currie Group as our partner in Australia and New Zealand. We look forward to celebrating our continued success together long into the future.”

Currie Group delivered a record high year in

Currie Group chairman David Currie (l) with the company’s chief executive officer Rob Mesaros sales despite being in lockdown for 262 days. Rob Mesaros, chief executive at Currie Group, says, “HP Industrial Graphics has been a core part of our business for 20 years, and

despite the challenges that come from working in a global pandemic, we are proud that our strategic collaboration with HP has been recognised with this award.”

Inkjet and Fiery focus drives EFI strategy EFI will prioritise technology investments to accelerate growth in its fast-growing industrial EFI Inkjet business and EFI Fiery.

Jeff Jacobson, chief executive and executive chairman at EFI, says, “We have never been more excited about the opportunity in the industrial inkjet markets and our ability to leverage Fiery, the leading Digital Front End (DFE) technology for digital colour printing, to continue to drive

the analogue to digital transformation in all high value segments of imaging.

“We are making significant investments to continue to be the clear leader in the packaging & corrugated, display graphics, textile, and building materials, and décor markets. Industrial inkjet imaging is one of the greatest opportunities I have seen in my 35 years in this industry.”

Scott Schinlever, chief operating officer and general manager, EFI Inkjet, says,

“The future of print is digital, and this realignment further solidifies EFI’s technology leadership position and accelerates growing our innovation edge.”

Toby Weiss, chief operating officer and general manager for EFI Fiery, adds, “The Fiery portfolio of products incorporates world-class colour algorithms, advanced cloud technology, and many other proprietary solutions that reduce production time and increase print quality.”

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February 2022

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NEWS

TRMC partners with Responsible Wood The Real Media Collective (TRMC) has announced a partnership with Responsible Wood, the standard development organisation that manages the PEFC certification system in New Zealand and Australia.

Kellie Northwood, chief executive at TRMC, says, “Working in partnership with organisations like Responsible Wood is a wonderful opportunity. Our members will have access to a global brand and resource library.”

The partnership will initially focus on campaign content, research, and promotion across mutually beneficial audiences.

Northwood says it will amplify the messages of Two Sides and Love Paper to wider audiences.

She adds that TRMC will complete a certification review of schemes and other programmes and will build educational sessions with commercial print members to reduce costs and procedures managing certification processes.

Responsible Wood chief executive officer Simon Dorries, says, “Responsible Wood has long worked with

IN BRIEF HEIDELBERG is developing a modern industrial park at its Wiesloch/Walldorf site, partnering with VGP, a European provider of industrial and commercial real estate.

Construction should begin this year. Rainer Hundsdörfer, chief executive of Heidelberg, says, “For us, it is crucial that new, forward-looking developments are now being created quickly and visibly in our industrial park, with modern commercial and industrial uses, and with qualified, good jobs for people in the region and synergies with Heidelberg’s capabilities. The industrial park is another component of our successful transformation into a technology company.”

Kellie Northwood, chief executive at The Real Media Collective many common members of TRMC. This includes working with the Two Sides campaign locally and internationally. We are committed to the opportunity to support its Love Paper campaign and build a stronger partnership with the paper and print sector. We look forward to working closer together on various initiatives.”

Responsible Wood, TRMC executives and board officers met in December

2021 to provide an overview of their approach, including their COP26 commitments.

Across Australia and New Zealand, these commitments support the local planted forestry economy in the 90-100 per cent sustainably sourced forestry industry.

MIRACLON has announced a price increase of six per cent on all products and temporary freight surcharges. Chris Payne, chief executive at Miraclon, says, “Securing supply for our customers is our overriding priority. We believe that increased costs are a temporary situation that will moderate, and as soon as we are able to, we will reduce, or remove, the surcharges. We are confident this strategy is in the best interests of our customers, the supply chain and Miraclon.”

Epson wins Good Design Award Epson’s recently launched SD-10 spectrophotometer has won a Good Design Best 100 award 2021.

Good Design Award judges said: “The ability to match colours objectively based on numerical output instead of human sensory perception promises great benefits in terms of colour matching accuracy and efficiency. Digitisation of the last remaining analogue part of the printing process should remove a bottleneck.

Also it will enable rapid advances in efficiency.

“The product is reasonably priced, thanks to sensor technology developed in house and it fits neatly in the hand with an intuitive graphic user interface. It displays colours as numerical values.

Furthermore, it visualises newzealandprinter.co.nz

differences in colours with a dedicated application that was developed at the same time. We are considering coordination with familiar colour samples such as Pantone. As a result, it is easy to imagine its widespread use in the future.”

Epson describes the SD-10 as a highly accurate, compact and affordable spectrophotometer, adding that it helps solve issues around accurate colour matching, particularly with corporate logo colours.

Previously, this work required a specifically trained and experienced operator. The company says anyone using the SD-10 can easily measure and quantify colours without specialised knowledge.

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February 2022

5

Ricoh New Zealand Meet the Team

Darren Daffern Commercial & Industrial Print Specialist

This month we introduce Darren. Hugely experienced in print, Darren uses his knowledge to deliver outstanding solutions and support to our customers

Industry Background I began my print career in 1996, with a 7 year apprenticeship as a web offset printer at The Daily Telegraph in London. I left in 2008 and travelled the world, settling in New Zealand in 2009.

I continued in newspapers with the New Zealand Herald then moved into digital print in 2012 as an analyst and trainer before joining Ricoh in sales in 2017. My time with Ricoh has taught me a lot, and I’m continuing to learn as part of a great team.

Areas of specific interest – – –

Wide and Grand format printing Direct to Garment printing Business Development

What others say about Darren We’ve been working with Darren for a number of years.

We’re very happy with the level of commitment he shows in delivering great customer service. It’s easy when things are running smoothly but it’s much more important to come up with solutions when things are not going as planned, it’s those rare occasions that Darren has stepped up to the plate for us.

Danny van der Velde, CMD Print Solutions

Achieve Graphic Greatness

I’ve had the pleasure of knowing Darren for the best part of the last 10 years. He’s always been very hard working for us, conscientious, approachable, and knowledgeable. Darren is well liked by the team and has a great rapport. Darren thinks outside the box when looking at solutions for the business and always asks the right questions to ascertain our requirements” Jonny Broderick, Broderick Print

In my spare time Spending time with my two boys, Cameron and Lucas. Travel when possible, playing, watching and coaching football at my local club Birkenhead United. Tramping, I just got back from Stewart Island among the Kiwis (and actually saw one!)

Darren is one of a team of seven vastly experienced commercial print specialists at Ricoh New Zealand that boast over 180 combined years of experience across the industry. All are available to assist with equipment, workflow or software applications for your business, and can be contacted regardless where you are in New Zealand

Combining people, process and technology to deliver outstanding outcomes

You can get in touch with us at contact@ricoh.co.nz

Ricoh New Zealand www.ricoh.co.nz

www.ricoh.co.nz/cip

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NEW ZEALAND PRINTER DIRECTORY & CALENDAR Auspack

auspack.com.au

Fespa Global Print Expo May 31 - June 3, 2022 Berlin, Germany Hundreds of exhibitors will showcase their latest innovations and product launches across graphics, décor, packaging, industrial and textile applications across eight halls. Visitors can also see the World Wrap Masters.

Labels Foil Stamping Embossing Creasing Die Cutting Perforating

fespa.com

Pride In Print Awards June 17, 2022 Christchurch Te Pae, Christchurch’s brand new events venue, will host this year’s premier print awards gala event. Entries close March 11, so take the opportunity to send your best work in and save the date, so you can share the night with fellow print professionals.

(09) 274-7370

admin@contactlabels.co.nz

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4A/157 Stoddard Road, Mount Roskill, Auckland 1041.

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pacprint.com.au

NZSDA Conference & Awards July 6-8, 2022 Queenstown ‘Innovate – Integrate – Motivate’ is the motto for the New Zealand Sign & Display Association’s Conference and Awards. The event includes the NZSDA AGM, a trip to the historic Walter Peak Station; a visit to local wineries, and the annual awards dinner. Registrations are open.

Craig Paul 027 655 4267 sales@curriegroup.co.nz

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June 28-July 1, 2022 Melbourne Although, Covid-19 has led to the further postponement of the region’s largest print show, organisers remain keen to welcome New Zealand visitors to the event that helps generate business opportunities through the latest technologies, solutions and trends.

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PacPrint 2022

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May 17-20, 2022 Melbourne The southern hemisphere’s largest event for the food, beverage and pharmaceutical processing and packaging sectors brings together thousands of leaders to experience world-class equipment, technology and solutions. The show also features educational and networking opportunities.

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Foodtech Packtech September 20-22 Auckland The country’s largest food manufacturing, packaging and processing technology trade show brings industry professionals and decision makers together providing a forum for education, discussion and sharing knowledge and expertise.

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Contact: John Lunt Ph: +64 21 817 455 E: sales@gmnz.co.nz W: www.gmnz.co.nz February 2022

7

helping hand

Underlying business p Despite uncertainty in the business world, the industry continues to express confidence in its future

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survey of PrintNZ member firms undertaken in the latter part of 2021 has revealed that a good number are currently expressing a fairly strong level of business confidence.

The survey, which covered expectations from the latter part of last year through until the first quarter of 2022, found that confidence levels entailed: • High – 1.7 per cent • Medium/high – 25.5 per cent • Medium – 36 per cent • Low/medium – 30 per cent • Low – under 6.8 per cent.

Ruth Cobb, chief executive of PrintNZ, feels pleased with the generally positive outlook.

She says, “To be honest, our members are expressing greater business confidence than had been expected.

“Almost two-thirds of respondents were in the medium to high range in confidence and the 30 per cent in the ‘low to medium’ band were at least erring on some degree of ‘medium’ confidence over purely expressing ‘low’.

“It is fantastic to see that positivity building, after what

Positivity is building in the industry for a brighter future has been an impossibly difficult period for many businesses, particularly in the Auckland region. That illustrates there is underlying belief we are collectively working our way through to a brighter future for print business opportunities.”

IAIN MACINTYRE

What is your level of business confidence for the rest of 2021/Q1 2022?

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Getting back to business Cobb similarly looks forward to PrintNZ “getting back to business” in 2022, as the organisation plans to deliver on its full suite of services, including member visits and member networking, “particularly for our Auckland members”, as well as scheduled events and celebrations.

She says, “Now, as we return from the Christmas period, we are still waiting to form a picture of how the movement of people around New Zealand is impacting Covid-19 infection rates and what Covid-19 settings the government might likely invoke in response.

“But we are certainly commencing the New Year in the expectation that all regular events are going to proceed.

For example, the Graduation

Ceremonies and Pride In Print Awards. Our aim is to treat them essentially as we have in the past, but obviously working through the logistics of any Covid-19 settings to ensure that as many people as possible can attend.”

Furthermore, Cobb says PrintNZ hopes to reintroduce other events into the calendar this year. She explains, “We are eyeing the return of the golf days, Women In Print and seminars and so on, which have proven so popular with members over the years.

“Additionally, there is the prospect of PacPrint in Melbourne in late June; this possibly being the first overseas exhibition that Kiwis will be able to travel to since Covid-19 containment measures began in early 2020. But, it is too early to make that call yet, as we look at ever increasing case numbers in both Victoria and NSW. “Therefore, as always in the current circumstances, everything has to be planned with appreciation that we are under the unavoidable umbrella of Covid-19, and things can change at short notice. This newzealandprinter.co.nz

helping hand

positivity greets 2022 then requires us to be agile and reorganise as necessary, for which the PrintNZ team has proven very adept.”

In regard to other topical industry focuses for PrintNZ during 2022, Cobb highlights: • The review of vocational education as the new bodies find their footing.

• Promotion of print as an effective and sustainable means of communication.

• Promotion of the “Printed In New Zealand” brand.

• Industry benchmarking survey data including wages and charge-out rates.

Team support Another factor providing Cobb with confidence leading into the year ahead is the team of “experienced, talented and dedicated” professionals PrintNZ has assembled to deliver the organisation’s services.

She says, “I am really proud of the strength of skills and experience in our team and the way they have worked in the face of the challenges of 2021, changing the way we work to make sure we can still provide the services the members need and expect of us.”

Linden Hoverd The newest member of the team is Linden Hoverd, who in October 2021 commenced as PrintNZ membership coordinator, with responsibility for the upper North Island region.

Hoverd, who has a background in account management and has worked in both the event and packaging industries, says she was drawn by the job description and recruitment agency picture painted of a “fabulous organisation and industry”.

She says, “Like any new position there is always a steep learning curve. I have felt supported in my induction by Ruth, Pam, Tania and Glenda and their vast knowledge of the industry and our members.

“I love to learn and look forward, locking in the new knowledge to be able to assist newzealandprinter.co.nz

Linden Hoverd members without having to refer to the rest of the team as much.”

Her initial focus has been to make introductions to her membership portfolio, which to date have unavoidably had to be done remotely due to lockdown. She says, “I have been overwhelmed by the warm welcome from everyone I have encountered. I’ve been amazed at the resilience and positivity exhibited by our members in what has been for most, if not all, a challenging and demanding year.”

Describing a passion for “helping others”, she believes the overarching goal this year is to build on her business, print and industry knowledge to supply members with the “best assistance in the timeliest manner”.

She says, “I plan to meet all members face to face, to learn more about their individual businesses and identify areas where I can add value both proactively and reactively.

“Also, I will be educating and reminding members of what is available through PrintNZ. This includes health and safety, employment advice and contract agreements, terms of trade, industry statistics, apprenticeship/training options and funding, and of course Covid-19 information and updates.

Tania McDougall “I would like to be able to help create certainty where I can and support where there are not definitive answers.

I am aware that the mental and emotional stresses have been disproportionally high since Covid-19 arrived in our beautiful country. I will offer my background in nursing and counselling to help members and their staff be aware and take care of their wellbeing.”

Tania McDougall Another relatively-new member of the team is Tania McDougall, who in the latter part of 2020 was appointed PrintNZ events manager, with a particular focus on management of the Pride In Print Awards.

Describing the past year as being “full of new experiences and fabulous opportunities”, she has also been able to continue some of the relationships formed through her previous involvement in the paper industry.

She says, “As 2020 was the first year of PrintNZ managing the Pride in Print Awards programme, a lot of work went in to ensuring that we delivered an experience for our members that they had come to enjoy over the years.

Continued on page 10 February 2022

9

helping hand

members are talking about are shortages of labour, both skilled and unskilled; supply, freight, and courier issues; and cost increases, including wage pressures due to inflationary costs.

“These problems will hopefully start to improve in the later stages in 2022 or even into 2023. However, in the meantime, our members are having to work with their customers to try and get the best possible result for both parties.

“My role will be much of the same as this year I imagine.

However, face to face meetings may become a little more challenging if Covid-19 spirals out of control, but we are adept at still ensuring that our members get the help they need.”

Continued from page 9

Glenda Keegan

Pam Seymour

“Naturally, a few lessons were learned along the way, from the entry process right through to the Awards Evening itself.

With that new-found wisdom.

I feel confident that the 2022 campaign will allow for a few more hours sleep.”

She takes pride in the recently launched Printed in New Zealand campaign. She says, “With involvement from initial concept, logo design on through to artwork creation, it has been very rewarding and I’m looking forward to seeing continued industry engagement and growth over the coming year.”

After another year of disruption and uncertainty, she hopes 2022 provides more of a “settled vibe” and increased confidence to businesses in the printing industry.

“We were fortunate to have been able to hold the Pride in Print Awards in Auckland last year and I look forward to seeing our wonderful industry members again this year as we celebrate the amazing work that is done here in New Zealand.”

Glenda Keegan A longstanding member of the team, having been appointed in February 2009, PrintNZ membership co-ordinator Glenda Keegan says she still enjoys meeting and working with members across the country.

She says, “After all this time, I know them pretty well and they have become more than just members. Seeing businesses 10

February 2022

change and adapt due to business owners looking to what the future market may look like is another enjoyable experience in the role.”

Reflecting on the past decade-plus, she recalls several memorable member interactions. She says, “One was calling on and supporting our members after the Christchurch earthquakes. This was an emotional time.

“My visits were all about the impact of the earthquakes on their business, their home and their family. This period of dealing with our Canterbury members will stay with me for a long time.

“Another is auditing members in order to get their health and safety systems in place and up to date. Some members then go on to be formally recognised for their health and safety excellence via WorkSafe, Site Safe etc, which I find very rewarding.

“Also health and safety related, I enjoy helping with hazardous substances requirements and sometimes saving members a dollar or two.”

Looking to 2022, she expects there will still be an unavoidable degree of “riding the wave of uncertainty”, but she is also hoping for a progressive lift through the year.

She says, “Print customers are becoming and inevitably will continue to become more and more cautious about expenses relating to print as costs keep going up. Issues all

Pam Seymour Completing the office quintet is PrintNZ administration officer Pam Seymour, who is another long-serving team member, having been appointed in 2008.

Undertaking a variety of duties, including accounts payable and receivable, organising events, processing event registrations and ensuring the member database is kept up to date – she points to the Graduation Ceremonies as her favourite industry events.

She says, “Seeing those who have achieved a qualification get their chance to shine on that stage in front of their peers and their family members makes me well up.

“I also love how they get the chance to be inspired by an amazing speaker who has an incredible and personal story to tell.”

Seymour “wholeheartedly” feels that working alongside Cobb is also one of the most enjoyable aspects of her role. She explains, “Ruth is very inspiring in how she helps people and we have a lot of fun. I also love how I get to have so much variety in my day to day admin job. No day is ever the same.”

She feels positive about entering 2022. She says, “Ruth has done the intensive learning for us all and clarified what’s required of employers through the Covid-19 pandemic in an outstanding fashion.

“We’re ready for anything the year will throw at us I think. We seem to have the right balance of skills between us for our members to lean on.” newzealandprinter.co.nz

2022 – Coming ready or not Try saying it as ‘Two Thousand and 22’ instead of ‘2020 too’

H

appy New year to you all, and for those that had the opportunity to take some welldeserved time out, I trust the outstanding weather and time away from the workplace has left you feeling refreshed and raring to go.

This time last year as we reflected on 2020, we thought we couldn’t have had a more disrupted year. Little did we know that 2021 would take that to the next level. Now as we kick off 2022, we are all a little wiser and understand that this year is likely to see further curve balls thrown our way; the difference this time being that we are in the batter’s box and ready to play.

We are hopeful that the move to the traffic light system means we have seen the end of lockdowns and that all businesses will be able to operate right throughout the year. However, I don’t believe we have seen the end of border controls, either domestically or internationally, so we all need to give consideration to the impacts these could have on our business, particularly with regard to the availability of both products and personnel.

Supply chains and the workforce will be the two key disruptors in 2022 and smart management of both of these will be key to ensuring businesses are able to maximise their opportunities.

As Omicron continues its rapid spread globally, it will create staffing shortages, curtailing a business’s ability to be fully productive. As a consequence, we are likely to experience ongoing shortages of products and services right across the supply chain.

On top of that, the already under-supplied labour market will come under even more pressure.

As I write this, Omicron has today been confirmed in our community and so these issues are now even closer to home.

We need to be mindful of how we manage the risks so that the newzealandprinter.co.nz

In 2022, be prepared to change

RUTH COBB

disruption is minimised.

And so at PrintNZ, we make our plans for 2022 knowing they may have to change, but taking as many precautions as we can to ensure we can deliver the services our members need.

Our prestige event for the year is the Pride In Print Awards and entries are now open. We have seen some amazing work produced by the industry during 2021, so enter it in to the awards so we can recognise and reward it.

Planning is well underway for the big night which will be held on June 17 at the brand new Te Pae Convention Centre in Christchurch. We are very excited to take this event back to the heart of the city in Christchurch at this stunning venue and trust that our industry will once again get behind this amazing event that celebrates all that is excellent about our industry.

Don’t forget the Company Awards that recognise those businesses that are doing great things for their customers, their staff and the environment.

There have been an increased number of initiatives in 2022, particularly in the innovation and wellbeing space and again we would like to recognise them and showcase our industry’s distinctive abilities, not only to ourselves, but to the buyers of print and other industries as well.

We are planning our

Training Graduations for March and April, recognising the talent that graduated during 2021. Growing our own talent is more important than ever. The graduations are a great way to celebrate success and encourage other employers and employees to undertake training. These events recognise all learning achievements, small and large, and highlight the Apprentice of the Year, Training Company of the Year and Trainer of the Year finalists, setting the pathway for the winners to be announced on stage at the Pride In Print Awards.

We are also hopeful that we can host the smaller events this year such as Golf Days, Women In Print, Pink Breakfasts and regional seminars, working within the traffic light system to include as many of our members as possible.

For all of these events we are grateful to our sponsors who, despite the difficulties of the last two years, have committed time and again to support these events. They recognise the importance of them to our industry and we can’t do it without them.

Around all of this PrintNZ will continue to be the eyes, ears and voice of the industry, making sure that the industry is well informed and well represented. As the Boy Scouts have told us for year: be prepared. But in 2022, also be prepared to change.

February 2022

11

DIGITAL

HP Indigo takes automation to a new level

Automating colour: The HP Indigo 100K Digital Press

H

P has launched the PrintOS Integration Hub that provides technical information on how to integrate with HP Indigo devices and technology, and achieve automation across vendor solutions.

Currie Group supplies HP Indigo in New Zealand.

The hp.io portal is designed to help print service providers to grow their digital-based business and put Industry 4.0 into practice by enabling automated tools to enhance connectivity, productivity, and support customer growth as they move to capture online business.

HP says that due to the upswing in e-commerce orders, printers need to increase automation through multiple systems, spanning from submission, printing, finishing and fulfilment solutions, to shipping and tracking.

Haim Levit, HP Indigo vice president and general manager, says, “We are seeing strong customer momentum in the past year alongside industry challenges created by the pandemic, with Industry 4.0 being a driving force of growth for Indigo customers who have embraced high automation practices and adopt e-commerce driven web to print business practices.”

HP attributes part of this momentum to continued strong growth in labels and packaging with direct print volume growing 36 per cent over 2019 levels. In addition, the commercial sector continues with its recovery from pandemic headwinds.

The company also says that

12

February 2022

New HP portal enables easy integration and connectivity

PrintOS Site Flow, an end to end production management tool for achieving zero-touch automation has fuelled explosive growth in customer order traffic through 2021.

Connecting to over 600 brands globally, HP customers tapped into a myriad of online order systems and e-commerce platforms. With Site Flow each client can automatically receive, produce and ship an unlimited number of jobs per day.

Site Flow reduces bottlenecks and touchpoints and is device and product independent.

Hundreds of print service providers operate Site Flow daily. This year, it saw a 65 per cent increase in job traffic with more than 460 million items processed through the secure online platform.

This platform operates across 45 countries to deliver print products such as photo books, calendars, invitations, and greeting cards.

Gershon Alon, head of HP Indigo Solutions, says, “Automation is the only way to consistently deliver high volumes of short run jobs while meeting customer’s quality and schedule expectations.

“Customers are struggling to hire and maintain skilled personnel. Cross vendor automation increases employees’ efficiency and enables the production of much more work with existing staff and resources.”

Currie Group HP Indigo customers can now maintain a unified automated workflow, for both their analogue jobs and their digital HP Indigo press jobs.

Another key focus for HP Indigo is automating colour. On top of the already supported Idealliance G7 colour certification, PrintOS Color Beat now also automates Fogra colour certification for new generation HP Indigo commercial, and labels and packaging presses, including the HP Indigo 100K, the HP Indigo 15K, the HP Indigo 12000 VP, the HP Indigo 25K and the HP Indigo 35K. The FograCert PSD Colour Data allows print service providers to get a fully automated verification to the most widely used Fogra colour standards requested by print buyers and brands, validating that the press meets the highest colour standards.

The compliance of a given print job is certified against Fogra PSD, ProcessStandard Digital (ISO/TS 15311-2) and can be easily communicated with the print buyer, the brand or the QA team.

Automatic Alert Agent 2.0 for HP Indigo Series 4 digital presses (HP Indigo 12000 and 15K) inline inspection system scans every printed sheet and compares it to its digital print file, automatically identifying possible print defects.

It now automatically diverts defective sheets to scrap and reprints them, all in real time with no human intervention, and no interruption to production.

The system leverages advanced Industry 4.0 artificial intelligence and machine learning algorithms, increasing accuracy and speed, to provide productivity and profitability for print service providers. newzealandprinter.co.nz

DIGITAL

Advanced Print & Design marches on with AccurioPress C4070

U

pdating its digital platform with a Konica Minolta AccurioPress C4070 has opened opportunities for Advanced Print & Design to grow its business.

Based in Auckland, the company’s five team members produce a range of printed material, specialising in books and business cards and diversifying into self-adhesive labels.

Owner Jerry Van Dyk started the company with Jim Walker in the 1990s. Van Dyk says, “I stepped back from the business a number years ago and focused on print related software, although I was still printing. Recently, Jim decided to retire and I bought the business back. Right now, Jim is helping out a fair bit and it is great working together again.

“We are essentially a digital print company and we farm out offset work. When we first started looking at replacing our old digital press, we intended waiting until after the Christmas rush. However, Konica Minolta moved quickly to help us getting the C4070 installed and we were able to run it constantly over the Christmas rush period. In fact, we were running it through the night. Its performance is just phenomenal.”

The Konica Minolta AccurioPress C4070 runs at 71 ppm (A4) colour and prints on thin to thick stocks from 62gsm to 360gsm and with the banner option, can print on banner stocks up to 1300mm simplex and up to 900mm duplex at full rated speed. It also offers envelope printing without the need for an additional fuser.

The configuration of the AccurioPress C4070 at Advanced Print includes Konica Minolta’s IQ-501 Intelligent Quality Optimiser option.

This fully automated, closedloop quality management tool performs automatic density correction and front to back registration prior to printing. Van Dyk says, “The IQ unit checks every sheet for registration and ink densities.

It makes the adjustment on the

14

February 2022

Konica Minolta installation boosts production and print quality at Advanced Print & Design

The Advanced Print & Design team, from left: Sandra To’omaga, Brooklyn Van Dyk, Claire Orr, Jerry Van Dyk, Jim Walker, Sheryl Armiger with the Konica Minolta AccurioPress C4070 fly. We also opted for the TU 510 Inline Trimmer Unit, which creases and trims books as we print them. This saves so much time and money.”

The AccurioPress C4070 delivers image quality with 3600 (equivalent) x 2400 dpi resolution.

He says, “The quality of the print is superb; it can’t be faulted. It just works so well.

Konica Minolta has always had a great reputation for quality and the new machines do not disappoint. It is so good that we have taken back some of our offset runs and now do them in house on the AccurioPress C4070.”

Chris O’Hara, national production print manager for Konica Minolta New Zealand, says, “The C4070 offers advanced automation, high output quality and impressive media handling. Plus, an array of finishing options means Advanced Print can produce finished output ready for packing and shipping, resulting in faster turnaround, expansion into new markets, increased profitability, and increased revenue.”

The team at Advanced Print & Design appreciate the support that Konica Minolta provides. Van Dyk says, “Konica Minolta has listened to the market and come up with the goods. The team there looks

after its customers with really useful advice and support.

“We have had Konica Minolta machines over the years and it is great and refreshing to work with them again. All the way through, the response is effective. They don’t limit anything and they are thoroughly professional.”

He believes the industry still offers opportunities for growth. He says, “I feel good about the print industry. We need to increase margins and having the best technology certainly helps with that. The trend to buy New Zealand made is a good one. Obviously, supply chain issues continue to raise issues so we have to find different ways to work.

“Work has kept us busy recently. In fact, we had a record December.

“With the lockdowns, we have found that it can go berserk once they have finished.

“Dealing successfully with customers’ concerns is rewarding. Every day I see our staff giving so much effort and caring for customers.

Our team members have been here for many years and their dedication works in the customers favour. That is one of the reasons we have so many long standing clients. Plus, the love for doing this is in our blood; we have ink in our veins.” newzealandprinter.co.nz

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FINISHING

Kurz makes brand protection a priority

C

ounterfeiting trademarked designs, physical and digital assets, and intellectual property has become an issue causing concern globally. But Kurz can help combat this worrying trend with smart solutions, according to its managing director Stephen Pratt.

He explains, “Our family of Smart Brand Security Solutions from Kurz has demonstrated great success in outsmarting the counterfeiters.

Leonhard Kurz has impeccable credentials when it comes to delivering anti-counterfeit solutions, as we already provide solutions that protect Australian, New Zealand, British and Euro banknotes, as well as passports for many countries including New Zealand and the US. “So, it’s no surprise that Kurz offers a range of solutions for brand owners and designers to specify.

“Counterfeiting today represents a tremendous and ever increasing global threat, and the continuous growth of the global counterfeiting industry is a major cause for concern for brand owners, businesses and consumers.

As more and more consumers switch to purchasing goods on the web, the opportunities for counterfeiters in all parts of the world to ply their trade increases.”

With brand piracy becoming a lightning fast phenomenon, Pratt believes delivering on quality should remain key.

He says, “For many brands exporting overseas, it is not unusual to find counterfeit versions of their products appearing within months of their introduction to the market. While some counterfeit products are poor imitations, many are sophisticated copies that siphon sales from legitimate products and damage a brand’s standing in the market.

“As product substitution and counterfeiting activities grow, so do the range of solutions available for brands and designers to incorporate into their packaging to protect their

16

February 2022

With TRUSTSEAL Protect thin-film technology, users can protect branded products long-term

You can combine Trustseal Protect with other features, such as serialisation via a QR code, barcode, RFID or NFC chips

Smart Brand Security Solutions from Kurz have demonstrated great success in defeating counterfeiters

brand and assure consumers they are purchasing a genuine product.”

Kurz Trustconcept solutions deliver high tech protection for digital and physical products which are entirely scalable to meet the differing requirements for products across any market segment.

With Trustseal Protect thin film technology, users can protect branded products long-term, even if only the mesmerising design is recognisable at first glance.

Trustseal Protect boasts various integrated features that protect and reliably authenticate products in the long-term to reassure customers. No matter whether the technology is applied to tickets, security documents, packaging seals, or labels, Trustseal Protect is extremely tamper and forgery proof. Modification attempts can be recognised immediately.

Users can also combine Trustseal Protect with other features, such as serialisation via a QR code or barcode, via

RFID or NFC chips. Track and Trace can be used to monitor the purchase or supply chain.

And with Kurz Trustcode software, the information can be verified and transferred to an ERP solution, or it can be integrated into customer engagement platforms such as websites, smartphones and tablets.

While applications are limitless, Pratt said Kurz Trustconcept solutions are ideally suited for wine and spirits, offering protection from tampering, diluting, and refilling to provide peace of mind for consumers and brands alike that their expensive products arrive and are sold intact.

Pratt says, “With luxury goods, it’s easy to incorporate solutions that can be incorporated into tags, labels or into the product themselves using RFID tags. These are customisable, scalable solutions that protect your products throughout the distribution and sales channels.”

In the pharmaceutical and nutraceutical space, Kurz Trustconcept solutions deliver tamper protection and traceability across the supply chain with open, covert and forensic security features to increase the level of product safety.

And for licensed products, from football jumpers and t-shirts to sports shoes and merchandise, Trustseal Protect, coupled with the Trustcode software, provide modular physical and digital security solutions that secure the value of licences across the long-term.

He adds, “Brand protection doesn’t have to be expensive, but it does need to be sophisticated. If counterfeiters see quality brand protection devices on a product, they are more likely to go and target somebody else’s product.

“So, the key message is, don’t accept loss of sales, and damage to your brand reputation.

Contact Kurz and let us advise you on the right solution for your business.”

To learn more about Kurz and its Trustconcept solutions, please contact salesaust@kurz. com.au or visit www.kurz.com. au. newzealandprinter.co.nz

WIDE FORMAT +Plus

McDowall Print boosts production with Epson printers from Fujifilm Business Innovation :

WIDE FORMAT NEWS

Drytac releases a new printable media Drytac, has expanded its portfolio of printable media solutions with the launch of ViziPrint Deco +, a 50µ optically clear gloss PET film with a permanent acrylic adhesive.

Stark Digital supplies Drytac solutions in New Zealand.

Designed to adhere to any smooth flat or curved surface, including glass, plastic and metal, ViziPrint Deco + scratch resistant window film is designed for high end architectural and building requirements and custom decorating applications. In addition, the company says it has the new film to create stunning graphics and window decals with vibrant colours for retail storefronts and POP or backlit displays.

Replacing the existing ViziPrint Deco SR product, Drytac has upgraded ViziPrint Deco + for

Durable printable media: Drytac says ViziPrint Deco + can remain in place for up to seven years compatibility with a broader range of printers. As a result, it offers users greater flexibility when producing work for many markets. It has received certification for use with HP Latex 300, HP Latex 500, HP Latex 700

and HP Latex 800 Series printers running HP Latex Ink, including white ink.

Also, it is compatible with resin inks from Ricoh and Epson.

Drytac has changed the release liner from

clear to opaque, enabling registration for the media on a broader range of devices. The company says the printable film delivers crystal-clear graphics. It adds that it has designed viziPrint Deco + to remain in place for up to seven years, making it suitable for long-term indoor or outdoor window and building graphics.

Shaun Holdom, global product manager at Drytac, says, “ViziPrint Deco + is a versatile product that can be used for many applications.

It is particularly suitable for creating powerful longterm image displays and window decals within a building space, for example, in conference and meeting rooms with glass walls, which require more privacy.

It can also be used to create stunning graphics for retail storefronts and POP or backlit displays.”

New plant expands 3M film capacity 3M has opened a new graphics solution production facility in Hilden, Germany, spanning over 2880 square metres.

The company says its $95m investment will move the production of Graphics Solutions materials to the next level,

significantly increasing its manufacturing capacity to produce 3M Graphics Films.

Silvia Perez, president 3M Commercial Solutions Division, says the two new production lines can produce an additional five million square metres of film per year. She says,

“This investment in Hilden further demonstrates our commitment to leadership in the commercial solutions world.

“We are proud that this high investment, next generation site with global reach has been established in Europe and we are

excited that this is just the first step of a longer-term investment plan.”

The Industry 4.0 plant includes advanced automation and a focus on clean energy. 3M says the new facility embodies its core values, strengths, and capabilities.

Epson makes environmental A-List International environmental non-profit CDP, which evaluates companies’ environmental activities, has placed Epson on the A-List for its achievements in climate change and water security.

Out of the more than 12,000 companies, only a small number received a double A rating like Epson.

The company says this listing sends a powerful message to customers looking for environmentally conscious products and services.

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February 2022

Epson has steadily reduced greenhouse gases by proactively transitioning to renewable electricity.

It has also expanded and improved the comprehensiveness of its information disclosure in line with the recommendations of the Task Force on Climate-related Financial Information Disclosure (TCFD). This quantifies management risks associated with climate change as required by CDP, which evaluates companies’

environmental activities on behalf of more than 590 institutional investors worldwide.

The results of the questionnaires are also used to assess companies in terms of environmental performance for the world’s leading socially responsible investment (SRI) indexes used by ESG investors.

Epson’s Environmental Vision 2050 says that, over the next decade, the company will invest approximately 100 billion yen on decarbonisation,

closing the resource loop, and environmental technology development to reduce greenhouse gas emissions in the supply chain by more than two million tonnes.

A key milestone will see a switch to renewable energy for all of Epson’s electricity needs by 2023. In addition to this investment, the company will concentrate management resources on developing products and services that reduce the environmental impacts of its customers. newzealandprinter.co.nz

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WIDE FORMAT

Epson wins BLI 2022 Wide Format Pick Awards

M

ultiple Epson products have won Buyers Lab (BLI) 2022 Wide Format Pick Awards in the signage category.

Keypoint Intelligence, which provides the testing services for the BLI Awards, says this round of Pick Awards acknowledges the products that gave the best performances in its lab testing in the previous two years.

David Sweetnam, Keypoint Intelligence director of Research and Lab Services EU/Asia, says, “Because of the pandemic, these awards cover tested products launched over the last two years, with several vendors submitting for the first time. There was stiff competition, but in the end, Epson won across three of our Wide Format Signage Pick categories.

“These devices delivered impressive productivity and have noteworthy usability design coupled with the classleading output quality that we have come to expect.

“Epson’s new resin ink devices target the latex ink market. The company has equipped the other two winners with Epson’s new Edge RIP and bulk-ink formulation matched up to the same standards of performance that helped their cartridge-based siblings claim BLI Awards in 2018.”

The BLI 2022 Wide Format Pick Awards go to the following Epson models: • Epson SureColor S60660L CISS for Outstanding High-Production CMYK Eco-Solvent/Latex 54”/64” Printer • Epson SureColor S80660L CISS for Outstanding Gamut Expansion Eco-Solvent/ Latex 54”/64” Printer • Epson SureColor R5000 Series for Outstanding Enhanced CMYK EcoSolvent/Latex 54”/64” Printer Gordon Kerr, business marketing manager for large format at Epson Australia, says, “Epson’s signage business has grown dramatically over the last 10 years and our range has expanded to include cut sheet, roll-to-roll and flatbed solutions using aqueous, ecosolvent, resin, UV and dye sub ink. From the very beginning,

20

February 2022

Epson printers conquer three categories of BLI Awards

Epson SureColor S60660L CISS

Epson SureColor S80660L CISS

Epson SureColor R5000 Series our focus was image quality and customer satisfaction and we wanted to produce machines that would offer superior quality output on the widest range of media while ensuring reliable and cost effective operation. From our engineers to our ink chemists, our manufacturing to sales

team, we are truly honoured to have won so many of these prestigious awards.”

Keypoint Intelligence bases the BLI Wide Format Pick Awards on rigorous testing in the lab or in the field, along with comprehensive analysis in categories such as image quality, usability, and speed. newzealandprinter.co.nz

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PIGMENT INK

Total Signage Solutions from the Vendor You Can Trust.

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gradation. They offer wide media support and cost-effective production backed with

on-site CoverPlus extendable up to 5 years. From indoor POS, outdoor signs, back-lit

displays, window decorations, banners and vehicle wraps to wall coverings, floor stickers, custom cabinetry, flags and merchandise, Epson has the selection for you.

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WIDE FORMAT

Fespa exhibitors lining up the big show in May

O

rganisers have confirmed a full line up of major exhibitors for this year’s Fespa Global Print Expo.

They believe the Berlin event will offer the most comprehensive innovation showcase for print and signage since 2019.

The Fespa Global Print Expo will run alongside the European Sign Expo 2022 from May 31 to June 3 June 2022 at Messe Berlin in Germany.

More than 250 suppliers have already contracted to exhibit and there are many more active discussions in progress. The list of confirmed participants includes many who could not attend the 2021 Amsterdam event and who have now expressed their eagerness to regain their momentum by taking part in the Northern Spring 2022 events.

Visitors can see hardware solutions from major exhibitors including event sponsors Durst, Mimaki, Brother and HP, as well as Agfa, Canon, Epson, Fujifilm, Kornit Digital, Mutoh, Roland DG and swissQprint.

The array of media and consumables suppliers includes 3M, Avery Dennison, Hexis, InkTec, Neenah Coldenhove, Neschen, Orafol, Poli-Tape and Sun Chemical.

Michael Ryan, head of Fespa Global Print Expo, says, “It is so motivating to have such a strong vote of confidence from the supplier community for Fespa and our power to reinvigorate the specialty print industry after the challenges of the last two years.

“Suppliers who joined us in Amsterdam in October 2021 were reminded of the distinctive value of live events and the commercial advantage of connecting with customers and prospects face to face. So we feel delighted that many more exhibitors will reap these benefits in 2022.

“Now that businesses are back up and running and senior decision-makers are looking to secure their future investments, the importance of live shows to accelerate recovery has never been more significant.”

He describes the European Sign Expo 2022 as the leading European exhibition for signage and visual communications.

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February 2022

Industry suppliers keen to return to live events

Fespa organisers say live events offer something special for visitors and exhibitors

He says, “ This event will reunite key signage professionals with companies specialising in digital signage, dimensional signage, engraving, etching, illuminated displays, LED, outdoor systems, laser cutters, and sign tools.

Christoph Gamper, chief executive and co-owner of Durst Group, says, “All signs point to Fespa 2022 meeting a weakened Covid scenario, and we can finally talk business again.

“However, it is no longer about unchecked ‘wild growth’ but solutions for a more sustainable world. Print can be an essential part of this, and Fespa is a fixed point in the universe of print. In this respect, experiencing print in motion means new, sustainable business models for our customers and us.

“We are looking forward to Fespa, to Berlin, and above all, to finally seeing customers ‘live’ again, and demonstrating new ways and possibilities.”

Kevin Jenner, marketing manager for European Fujifilm Wide Format Inkjet Systems, says, “Having not attended any major exhibitions since before the pandemic, Fespa 2022 is happening at the perfect time for Fujifilm. In 2021, we unveiled our ‘new blueprint for wide format’ with two new Acuity presses: the Acuity Prime flatbed and the Acuity Ultra R2. We have built these printers with a completely new look and a new level of functionality.

“Fespa 2022 provides us with the perfect platform to reveal the exciting next phase of machines in this expanding range.” newzealandprinter.co.nz

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WIDE FORMAT

Epson wide format delivers quality at McDowall Print

I

nvercargill-based McDowall Print has installed two new Epson wide format printers, supplied through Fujifilm Business Innovation.

Employing nine staff, McDowall Print covers most aspects of printing: digital, offset, wide format, letterpress, and roll to roll labels. Managing director John McDowall says the company has specific needs for its wide format printing.

He explains, “We needed to replace our old machines and we wanted to have one machine that could handle the likes of builders’ plans and another machine that could handle higher quality wide format printing.”

The company opted for the Epson SureColor SC-P8070 for photographic, fine art, and premium poster production and the Epson T5460M for customers who need construction plans, technical, or educational printing.

He says, “We went for Epson because of the quality and the cost of ownership. The Epson machines cost less to run and use less consumables. We also run an Epson inkjet label printer. It is good quality gear.”

McDowall, who owns the business with his wife Jocelyn and son Joseph, started as a printer in 1984. Youngest son Philip will soon join the team.

John says, “Our two sons are keen to push me sideways eventually, but I enjoy coming to work. I am always looking for new ideas to make it more exciting.”

He purchased the company from Whitcoulls in the 1980s.

He comments, “When Brierley owned most of Whitcoulls, he split the company up and they offered it to me. Of course, there is not a lot of gear

High quality wide format printing: John McDowall, managing director at McDowall Print, with the Epson SureColor SC-P8070

Fujifilm Business Innovation supplies Epson solutions to innovative mainland print company

left from those days. I have seen plenty of changes since 1984 and you must keep up with them; you need to keep investing as we do every couple of years.

“We have worked with Fuji since the early nineties and they help us to keep our technology up to date. You just can’t fault the quality of the equipment they supply and they are good people to deal. We have also had a good run with the Epsons. Fujifilm Business Innovation service people are quick. It makes a big difference when you have good back up.”

He says the print industry has a bright future “in certain areas. We are growing more into digital and especially inkjet and wide format. The digital side has grown 100 per cent in the past couple of years. We also do variable data printing.

It is not that hard to do.”

The company has coped well during the Covid-19 pandemic.

He says, “Probably the biggest challenge lately is the freight costs and getting the work out of here to the customers, but it will get better.

“We are lucky in that we are close to the markets we serve. We provide printing services to primary industries such as meat and fisheries.

Our knowledge with them is definitely an advantage.

Invercargill is doing a lot of growing and building. Soon, a massive data hub for cloud based internet will be built here and there are other projects coming.

“The last couple of months have been the busiest in two years. There is no shortage of work. We did have a quiet patch after Covid first arrived but since then, the work has really picked up.”

Epson printers offer a range of benefits across the board The 112cm (44 inch) Epson SC-P8070 wide format printer supports a range of standard and specialist media in roll and sheet formats.

It features a PrecisionCore Thin Film head with Variable Sized Droplet Technology that enables the output of images in high resolution with superior fidelity and tonal gradation. It uses Epson’s latest UltraChrome HD all-pigment aqueous ink for accurate 24

February 2022

colour with an enhanced gamut, maximum density and image durability. Its eight-colour ink configuration with three levels of black for colour and black and white prints, delivers with 94 per cent Pantone coverage.

The Epson T5460M printer takes only four seconds to scan an A1 image and has an integrated auto-cutter. Epson says it offers high precision with 2400 x 1200 dpi

resolution; high durability with all-pigment Epson UltraChrome XD2 ink, which dries almost instantly and is moisture and scratch resistant; high flexibility, supporting roll paper up to 914 mm wide and sheet paper up to A0; and convenience, scanning recognising highlighted documents, front loaded ink and media, a barcode roll media management system; and low running costs. newzealandprinter.co.nz

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NZSDA continues strong industry support

T

he New Zealand Sign & Display Association (NZSDA) continues supporting our industry when supplier prices are rising.

From our members, we are hearing that they are feeling the squeeze from increasing costs of materials. Not only is it just sign shops feeling the impact from this cost being passed on, but suppliers are also feeling the same.

One obvious way to solve the problem of higher costs is pass them down the chain.

Consequently, rising supply costs which sign shops are facing is placing pressure on margins.

Since the Covid-19 pandemic broke out and began impacting our lives, supply lines have faced disruption by the shutdown of many parts of the world. In turn, freight costs have increased a great deal. In fact, some of them have risen up to two and a half times on what it cost a year ago.

Unfortunately, inflation is the regrettable consequence of these two issues. We are all left wondering whether things will go back to normal. The hard truth is, there is no sign of that just yet.

How can you dissolve these increasing costs when they are growing rapidly? Chances are, that if your business is being affected by the increased materials costs, so is everyone else’s, therefore the whole industry will have to find ways to accommodate the changes.

After two years of trying times, we have gained valuable experience into looking at how our businesses can work smarter. So yet again, it may be a good idea to think hard into how your business can work better, smarter, and faster to find where the increased materials costs can be dispersed.

The most obvious way to dissolve increased materials costs is to increase job costs.

But will your customers understand that some costs must be passed on? That is the big question. Under the current climate, with many industries having to hike up prices, it is 26

February 2022

Melissa Coutts shares some strategies for dealing with supply issue

Supply chain problems are global so it is likely your customers will have some knowledge about them

Clear communication with clients is essential when the only option you have is to increase prices more than likely customers will already understand why it may be necessary.

Early planning for the price changes may help. From working out a new pricing structure and providing clear communication with your customers will help to ease the process.

Work with your suppliers.

Are their partnerships or deals that can be made in order to keep costs as low as possible?

Ask for cost breakdowns.

Emphasise that your intent is not to reduce their profit, but you are trying to explore ways to reduce costs in the supply network. You may also discover areas of mutual gain, for example discounts on bulk purchasing or the amount of the down payment. Remember, the trust and credibility you

build will determine the terms of your partnership.

A great way to start the year off may be to involve your team members in this matter, so they can take ownership of the process. Sometimes employees have some improvement knowledge but get buried in the busy run of their jobs. Ask your team for one suggestion each on how to create an extra 30 minutes a day in their schedule.

You may find areas where time is being used inefficiently for example.

Planning for the changes, smartening up current processes, clear communication to your customers, and negotiating with suppliers may be a few of the things that may help to maintain your margins even under the harsh current climate. newzealandprinter.co.nz

Secretary Note: regional meetings return for 2022 Meetings provide opportunities for connecting with other NZSDA members

F

eedback from NZSDA members tells us that it has been a long time since they have had the chance to participate in regional meetings.

We know that this vital component, the opportunity for connections with other members, has been missing from our membership network.

Therefore, while still having full consideration for the ongoing Delta outbreak and coming Omicron outbreak, we are working to bring back the regional meetings for 2022.

If the pandemic situation doesn’t interfere too much with our plans we will start with meetings in the four main city centres: Auckland, Wellington,

NZSDA will begin its meeting schedule in the main centres

MELISSA COUTTS, SECRETARY NZSDA

Christchurch and Dunedin and as the meetings are only in four locations we thought we would make them more valuable and rewarding by combining a bit of learning and fun making it an all-day event.

We intend to mix it up at each location with morning coffee chats and Q&A sessions with industry experts, business partner promotions and supplier connections.

During the afternoon sessions, we will focus more on networking, connecting, and having fun, whether it be a game of lawn bowls, hands on workshops, or a sign shop tour.

We look forward to releasing the exact dates and locations as soon as we can confirm the venues.

I know many of our members have been wanting these meetings back for a while, and while we have been waiting for the right timing, the uncertainty and unpredictability in our world is not going away anytime soon.

So we must lead and plan for whatever the future may look like.

You can get a jump start on industry knowledge, benefits and new to market products.

With our regional meetings, we will provide the chance for you to connect and network and let us and our suppliers help you to stay focused on your businesses and your livelihoods.

Register for the NZSDA Conference 2022 in Queenstown A constant theme from speaking to signees across the country is how much they enjoy getting together to “chew the fat” and learn what their fellow signage professionals are up to.

The New Zealand Sign & Display Association Annual Conference will provide just the kind of environment for signees to do just that, along with a host of other activities and events.

Scheduled to take place at New Zealand’s adventure holiday capital Queenstown from July 6-8, the conference gives us the chance to talk about the ways we had to navigate our way through the myriad challenges we have faced over the past two years.

It really is amazing how much valuable information gets shared over good bar chats, as we share yarns and learn from the experiences of other signees. We can receive invaluable insights and advice as well as sharing our own stories. The support we give newzealandprinter.co.nz

Queenstown will welcome delegates to this year’s conference

Your industry organisation invites you to sign up for the NZSDA Conference

and get is one of the great parts of being a sign maker in Aotearoa.

The year’s conference will feature local leaders sharing their journeys and telling about the pathways they have taken to improving their business standards, ethos, and how they have made a difference in their communities.

It has been too long since we could get together. At the conference, we can discuss our recovery from the pandemic. It can feel quite daunting at times as you try to keep abreast of the many changes taking place. So, if it is clarity you seek, then register now for the conference. Visit our website and contact Melissa Coutts, melissa@nzsda.org.nz.

February 2022

27

Proudly Southern signee: Creation Signs

P

Producing quality signage on the Mainland: The team at Creation Signs

roudly Southland based, Creation Signs provides the full range of signage services from creative design to project management, production and installation.

Riki Shuttleworth, manager at Creation Signs, began his apprenticeship in 1978. He says, “I had a break for a period but returned to the industry about 16 years ago.

“Nigel Cole started Creation Signs around 30 years ago. The company is now part of the Traffitech Group, which invests in businesses servicing the infrastructure, construction, signage, and health and safety sectors.”

Creation Signs has grown to be Southland’s largest signage company, currently employing 15 staff. It has a well-earned reputation for its capabilities in signage, design, print, application and installation.

Riki says, “We combine the latest technology and equipment with a highly talented team of sign writers and in house graphic designers to provide creative solutions that work for our customers.’’

Providing a range of signage, the team members at Creation Signs share a strong commitment to delivering quality work. Riki says, “It is truly a great bunch of people to work with. We are passionate about what we do and there is 28

February 2022

Deep south provides perfect environment for Invercargill signage company

nothing we love more than a tough challenge. No job is too simple or too complex.

“We do panels, buildings, vehicle wraps, boats, CNC work, you name it, we will do it. Recently, we have ventured into fabricating and installing large billboard screens and fabricating LED neon signage.

“I believe in investing in the latest technology to help us deliver the best work we can but equally, I feel investing in our staff members is key to ensuring they enjoy their time here. It makes them feel like they are part of the business.”

He sees a number of good things happening in the business and in the area. He says, “It is great to work with such a positive team. Everyone here has a great attitude to the work and it makes it a pleasure to be here. The deep south is experiencing some impressive growth right now. There are several initiatives underway right now and more planned for the future, which is good news for our business and for the region as a whole.

“I also really enjoy the interaction I have with clients.

Meeting new clients gives us a chance to demonstrate our ability to produce quality work on time.”

Creative Signs is a long time sponsor of many sports teams and organisations including the Southern Steel, Southland Sharks, Southland

Stags, Tour of Southland, and ILT Stadium Southland. The company donates thousands of dollars per year to local groups, individuals and worthy causes. Riki says, “We have a strong bond with this beautiful Southland region that we live and work in, and we welcome the opportunities we have to give back to our community.”

He believes the industry has a bright future but that comes with responsibilities. He says, “Managing the workload within tight time frames is always a challenge, but it is one that we meet every time. You can look forward to a positive future in this industry as long as you invest and move with technology.

“The past couple of years have thrown up new challenges, especially with Covid-19 and we can see businesses having to work hard to retain staff.

One of the solutions we have is the amount of training we put into our staff members. It is time and effort well spent.

Long-term training helps us to cement the kind of culture we need for a successful business.

Other initiatives such as prevention planning and lean management also contribute to a strong workplace culture.

“I also see the NZSDA as being helpful in many areas.

One of the main benefits it provides is the contact we have with other like-minded signees around the country.” newzealandprinter.co.nz

! w o N t u O s n o i t a r t s i g e R mme &

Progra

NZ Sign & Display Association Sign Makers Conference

Innovate · Integrate · Motivate 6 - 8 J U LY 2 0 2 2 Q U E E N S T O W N

MAIL

The Future of Mail, Part

I

n our second and final instalment, David Allen looks overseas and finds solutions for mail and its future.

Across the Tasman Australia Post shows monthly mail volumes on their web site and it’s no surprise that, like New Zealand, Australia is seeing a dramatic fall in postal volumes.

However, my sense is that Australia Post is working more collaboratively with the sender market to help marketers see the value of the letterbox channel.

In 2020, Australia Post commissioned Accenture to carry out research to better understand mail’s role in an ever-increasing digital world. The findings provide a valuable understanding as to why mail has the impact it does, and how its unique attributes can provide invaluable support to brands that other channels cannot.

The report also debunked the myth that millennials only consume and respond to digital communications.

Some key findings from the report include.

• In the age of information overload with consumers overwhelmed by inbox clutter, mail stands out and captures attention.

• Receiving mail makes people feel significantly more valued and important than email.

• Mail helps build brand trust significantly more than email. It not only lends credibility to the message, but it also confers greater levels of trust on the sender than email.

A 2015 Canada Post study considering the cognitive load, motivation, and attention duration of marketing communications found that mail “requires 21 per cent less cognitive effort to process than digital media” implying that mail communications are both more memorable and easier to understand.

There is a well founded view that organisations have moved or skewed marketing budgets towards digital

30

February 2022

DAVID ALLEN

As the world turns increasingly digital, how can mail survive?

communications, to realise tight targeting, fast turnaround, and accessible performance metrics. The Accenture report found that marketing teams have now been restructured around channel, often in a siloed mentality, with mail considered a lower priority.

We are also seeing a skills shortage within agencies and enterprise marketing teams, who view traditional direct mail marketing as hard. The fact is that there is often no longer the knowledge to create and run a traditional mail-based campaigns. Charities are the one segment who seem to have retained expertise in direct mailing which is still seen as an essential tool, with database marketing and creative writing being key components.

DM returns to the USA In the USA, as in New Zealand, Covid-19 has resulted in the decline of mail in the USA. The United States Postal Service (USPS) reported that marketing mail volume fell by 15 per cent to 64 billion pieces in 2020. It stated that in 2020, marketing mail was 59 per cent of the total household mail, a percentage significantly higher than in New Zealand.

What’s causing concern, according to USA-based industry veteran Pat McGrew, is that there is a new set of privacy and compliance laws, which are different in every State. Because there is no Federal approach, it’s become challenging for direct mail businesses, as some States have opt-in requirements; and some have introduced opt-out. There are also options for consumers to file suits for perceived violations.

Even with these distractions, McGrew reports that “direct marketing customers are coming back. That direct mail is still considered the most versatile and efficient way to keep brands visible and communicate directly with customers.”

Industry commentator Frank Romano is less encouraged, suggesting that “USPS has taken the ZIP out of Zip Codes”.

An example being the Postal Manual which is now 400 pages

when it was previously just 48 pages. With postage rates going up, his view is that any form of analogue communication that can go digital will go digital.

But the USPS is trying to support direct mailers as best it can. A relatively new service called Informed Delivery lets eligible consumers digitally preview mail pieces before they arrive. The objective is to stay relevant in the digital age and to improve the value of mail.

Mailers can place targeted offers and ads inside of Informed Delivery emails, which creates new opportunities for mailers to engage with potential customers, generating multiple touchpoints.

USPS discounts the cost of billing-based mail by up two cents per item when cross selling messages (TransPromo) are incorporated into the communication. There is still a high preference for printed statements in the USA due to a perceived “personal touch” with research showing that people like the “tangibility” of printed statements. Then, of course, there is email inbox overload.

Room for innovation Can print and digital co-exist?

The answer is a big “Yes!”.

I can recall going to conferences in the USA and in Europe in the early 2000s, when QR codes were being heavily promoted. But nothing really came of them, that is until quite recently, especially with the arrival of Covid-19.

Today, every smart phone has a built-in QR reader; and the resulting scanning experience is now frictionless.

In New Zealand, Yellow (the old Yellow Pages business) established that it is no longer one or the other: print vs digital. It says 52 per cent of consumers recently surveyed signalled that they want both.

What Yellow is calling the “and not the or”.

There is a new category being established called mixed reality. AR or augmented reality is the next big thing. It is engaging and is changing the way mail is being perceived by those leading the way in innovation in customer newzealandprinter.co.nz

MAIL

Two: fresh perspectives advises that if you are not using AR now in your marketing efforts, you will get left behind.

Social media like Instagram, is now being used as a platform for AR, not just print.

Harvard Business Review recently reported that products that have an AR experience yield a 94 per cent higher conversion rate. In a recent survey by Deloitte Digital 94 per cent of AR users said that they will continue to use AR as part of their shopping experiences.

High level of engagement

Marketing campaigns that use mail allow businesses to tell stories in long form, which enables them to develop engagement and loyalty with customers communications. AR is a step down from virtual reality (VR) which has limitations, as VR generally requires a headset and from a technology perspective VR involves the creation of its own cyber environment. It is also expensive to create.

AR, however, adds to the existing world, as it allows people to interact with products after first scanning the URL, in most cases a QR code or even an image, using a smartphone or tablet to take them to a web site to view the AR generated online content.

The first mover in the AR space was engineering and health care, then came real estate. Although in New Zealand, we are well behind what’s now happening with AR elsewhere.

As an example, by incorporating augmented reality into catalogue apps, stores let consumers visualise how different products would look like in different environments. For furniture, shoppers point the camera at the appropriate room and the product appears as if it were placed in the room. newzealandprinter.co.nz

Ikea is now a big user of AR. Car dealerships are also using AR to allow potential buyers to customise a particular car by using colours, interior fit-outs and so on. In this example a mail order catalogue with the appropriate URL will allow a reader to interact with the car picture using AR. Another example now in wide use, but not linked to mail-based communications, is Google Translate, with the use-case being that you are in a foreign country and by simply pointing your phone at an object, like a menu, the AR app will convert the text and then display the new text, in your preferred language, over the object replacing what the phone has scanned.

In the USA, engagement based programmes involving AR are now common. It adds a digital layer to print, according to Baltimore based agency Balti Virtual. AR allows businesses to measure engagement and start a conversation. Up until now AR based content creation was expensive, but the cost is now coming down and Tracy Archuleta of AR specialty business Image8creations,

Physical mail will be around for some time to come. As an example, online elections, such as local government, are still some time away.

In the meantime, luxury brand marketers are moving back to mail (Vogue is a good example here) as print guarantees that a brand message will get through.

Printed items arriving through the mail get put down and then picked up, creating a high level of engagement that digital struggles with.

Digital is fast and easier to execute, but it often skips the ability to engage at a more meaningful level. Marketing mail (DM) allows a business to tell a story in long form and develop engagement and, through that, loyalty.

But those involved in the mail supply-chain have a role to play in ensuring that it doesn’t just become too hard, too expensive or just not frequent or reliable enough.

David Allen, general manager of leading customer communication service provider Cumulo9 is an active member of PrintNZ and the Marketing Association. One of Datam’s founders, he was head of Enterprise Solutions at NZ Post, prior to being owner of Kinetic Digital. Cumulo9 provides a range of email and campaign management solutions and represents Quadient, the leading provider of omni-channel document formatting software, which is used to generate many of the variable documents being printed and mailed today.

February 2022

31

LABELS & PACKAGING NEWS

Registrations open for Auspack 2022 Auspack 2022, the southern hemisphere’s leading processing and packaging trade event, has opened registrations.

The biennial event returns to the Melbourne Convention and Exhibition Centre on 17-20 May, 2022. It brings expanded business sessions and improved online searchable directories to enhance visitors’ ability to tailor and plan their visit.

Mark Dingley, chairman of the Australian Packaging & Processing Machinery Association (APPMA), which owns Auspack, says, “Auspack 2022 will showcase a host of global mega trends in the food, beverage and pharmaceutical processing and packaging industries.

As the first industry expo since 2019, it will be the perfect place for people across the packaging and

Auspack 2022 will showcase a host of global mega trends processing sectors to find solutions to increase efficiencies across their business.”

This year, more than 250 suppliers representing hundreds of global brands will be on the show floor, offering visitors solutions that address a range of industry trends and themes.

Auspack 2022 will allow

attendees to see firsthand, products that offer enhanced safety, security, automation and cost-saving benefits.

The Auspack Leaders Forum, running on May 18-19, will offer business owners the opportunity to benchmark as an organisation of the future, gain knowledge and

inspiration, and network.

Key themes include future supply chain; adapting and diversifying for commercial success; future technology; sustainability and the circular economy; investment and collaboration; and future workforce.

An expanded Solutions Theatre will give visitors in-depth overviews of technology, solutions and strategies, with sessions covering supply chain and procurement; education; preventative maintenance; materials and packaging design; network security; the circular economy; and the future of manufacturing and warehousing.

The exhibition floor will also feature an array of new zones: IT and Services, Processing Equipment, Packaging and Packaging Materials, and Packaging Machinery.

Truepress Jet wins third EDP Award Screen’s Truepress Jet L350UV Sai S has won the EDP (European Digital Press Association) award.

This is the third time the award has gone to the Japanese digital inkjet technology manufacturer.

The Truepress Jet L350UV Sai S impressed the jury as best label printer for ease of use, advanced software, improved colour quality, and increased speed.

Local Screen GP managing director Peter Scott says, “This is an outstanding honour, to be awarded for each generation of the Truepress Jet L350UV since its introduction in 2014. Once is great, twice is excellent but three times is fantastic.

“Introduced in 2020, the Truepress Jet L350UV Sai S is a high productivity, high quality and versatile UV inkjet label press.”

The Japanese word ‘sai’ means ‘colourful’, and the new Screen Sai series was 32

February 2022

The Screen Truepress Jet L350UV Sai S developed to help printers produce a wider range of spot colours to meet brand owners’ challenging demands.

The machine prints on media widths of up to 350mm wide, with a print speed of up to 60 metres per minute.

Scott says, “Using white ink, it can still achieve 50 metres per minute. Screen has installed hundreds

of L350UV digital label presses globally and even original seven-year old models are still in production and in demand as used machines.”

The company says the new Sai platform can easily accommodate today’s label printing requirements and can expand its capabilities.

The L350UV Sai S has a four-colour CMYK standard ink set and can upgrade to

a seven-colour, including white, orange, and a vivid blue.

Tai Motoshige, marketing director for Screen Europe, adds, “This prestigious award recognises our commitment to helping our label printing clients to continuously enhance efficiency and productivity with enhanced reliability through ongoing innovations. This enables them to gain a competitive advantage, and be at the forefront of the label printing industry.”

Scott adds, “Together with our distribution partner Jet Technologies, we have seen excellent uptake of the latest Sai S version in the Australasian label space. Operators of original L350UV presses have upgraded to the Sai and the feedback is encouraging.

“Apart from the brilliant colours and increased speed, the uptime is the highest in the industry at over 90 per cent.” newzealandprinter.co.nz

LABELS & PACKAGING

New Panthers advance applications for converters

X

eikon has unveiled version 2.0 of its Panther UV inkjet technology with the launch of two new label presses: the Xeikon PX3300 and the Xeikon PX2200.

The company says the new presses, which replace the PX3000 and PX2000, feature advancement in two areas, applications and building blocks.

Filip Weymans, vice president of marketing at Xeikon, says, “These new robust presses feature a new splice table, web detection capability and cooled roller at the curing section. This makes it possible to print high quality labels on a wider choice of substrates, including clear on clear face stock, which requires a high quality opaque white to make the design stand out.”

The new presses can be configured with a fifth print station for white ink and can print on a range of self adhesive media including coated paper, vinyl, PP, PE, PET, and metallised. They use dedicated PantherCure UV inks. Weymans says, “These inks meet the demands from brand owners for high-gloss, durable labels with high scuff resistance.

“The Panther DuraCure UV technology produces high gloss effects and stands out across the widest colour gamut while delivering exceptional long term durability for multiple applications such as industrial, chemical and household labels, as well as high end labels for the premium beer, spirit, beverage and health & beauty market sectors.

“With the powerful Xeikon X-800 digital front end, the new Panther UV inkjet presses offer superior and consistent print quality in combination with industry leading productivity. Cloud connectivity comes via the X-800, providing access to both machine data and job data.”

Applications include haptic printing. He says, “A tactile layer of white delivers this sought after embellishing effect inline with full colour printing for designing labels that offer enhanced tactility and luxury feel.”

With the addition of two new presses, the Panther 2.0 series now comprises seven different newzealandprinter.co.nz

Xeikon says the new Panther presses take its label portfolio to the next level

New Panther, the Xeikon PX3300 UV inkjet presses. This includes the Xeikon PX30000, available with six (CMYKOV) or eight (CMYKOV+WW) print stations; the Xeikon PX2200, available with four or five print stations; and the Xeikon PX3300, available in four and five print stations or HC-high capacity.

Into the cloud Weymans says, “Cloud connection and next-generation HMI helps operators monitor the workflow to maximise productivity by avoiding downtime and bottlenecks and make changes on the fly while maintaining full colour control.

It gives label printers complete quality assurance on every job.

Xeikon’s new interfaces also allow presses to communicate with other equipment such as Xeikon’s finishing and embellishments units.

“Xeikon is defining a pathway to full digitisation of print production and manufacturing.

“Responsiveness has become key for any business and can only be achieved effectively by digitalising all print manufacturing processes, and not just printing.

“The foundation for a digitalised environment lies with collecting data in a digital manner. The data volume, captured in real time, creates the information that is required by label converters to make fact-based decisions.

“Another aspect is the interfacing connections in production between machines and operators, helping to transfer job information

between the different production processes or drawing the attention of operators when it is really required.

“The cloud connectivity, machine to machine and human to machine interfaces of our UV inkjet presses will enable label printers to take operational excellence to the highest levels. They offer great potential to maximise overall equipment effectiveness, increase sustainability, and make an operation robust for any future challenge.

“Xeikon’s UV inkjet presses can address any request from label converters. This can mean replacing an older UV flexo press to be more effective, being cost competitive within the high end to medium run label market, expanding the digital application space of existing liquid toner businesses, or providing entry level investments that allow any printing company to embark into the digital label space.

“By being part of Xeikon’s broader label portfolio (press, consumables, workflow, converting, embellishing, services), converters can over time expand their investment in width and colour, or expand their workflow capabilities with enterprise resource planning or management information systems.”

He concludes, “With over 30 years of experience in digital innovation, Xeikon has a deeper understanding that enables us to offer not only the latest innovations and technologies but also a full suite of support services.”

February 2022

33

LABELS

Oki Pro Series makes labels cost-effective

E

xpanding your business into label printing has become a simpler process with the introduction of the Oki Pro1040/Pro1050 Series label printers.

Cardy supplies the Oki Pro in New Zealand. Steve Monkhouse, senior business development manager at Cardy, says, “These toner-based colour Oki Pro Series LED label printers provide an ideal and cost-effective entry into label printing. They enable you to extend your printing capabilities for on-demand labels.

“The Oki Pro label printers are perfect for short runs but, with a duty cycle rated at up to 160,000 pages per month, they can easily handle longer runs.”

Oki has targeted ease of operation so the desktop devices require minimal expertise. Monkhouse says, “With their ease of use and low total cost of ownership, these affordable label printers enable you to produce premium printed labels, offer new services, and grow your business and profits.

“These machines print on a wide range of media at an affordable cost. You can perform short run printing of a high mix of different labels.

“There is no necessity to purchase pre-printed label stock.”

White toner Monkhouse says that the printers deliver high resolution label printing on plain white, black, clear, or metallic label media, which can be paper or synthetic.

They offer numerous options such as applying White toner under CMYK or alone on coloured or transparent media.

He explains, “The addition of White toner lets you do what most short run print devices can’t do.

“You can broaden your printed offerings by producing stunning White-ontransparency and White-oncolour labels.

“The high opacity of the White toner draws your customer’s attention. Also, they deliver fine characters and micro lines in true 1200 dpi.

34

February 2022

Danny Mountain (l) director, and Steve Monkhouse, senior business development manager at Cardy, with the Oki Pro Series label printer

Oki Pro Series desktop label printers are ideal for moving into label printing

Smooth halftone and beautiful gradation printing “Specific to the Pro1050 is brilliant colour on transparent media and dark media.

The Pro1050 gives you the ability to create a range of breathtaking outputs, including product labels for food, beverages, cosmetics and other applications.

“Durability is a feature with high water resistance and scratch resistance. The Oki Pro Series is ideal for when you have to print labels that need to be resistant to sunlight, not easy to scratch and not damaged by liquids.”

The Oki Pro Series colour LED label printers provide a straight through paper path, which reduces paper jams, warpage and wrinkling.

He adds, “Uptime is an aspect of production that Oki targeted throughout the design of the Pro Series. The accurate paper path is just one of several features that keep production on track.

“The screen display shows you the remaining toner amount and has a guide for errors.

“In addition, you can adjust registration, density and halftone as well as changing media size and network

settings. Maintenance is easy because of its simple internal print engine design.”

Monkhouse lists some of the major features the Oki Pro Series offers: • Fine characters and micro lines in true 1200 dpi • Smooth halftone and beautiful gradation printing • Colour-on-Coloured media and Colour-on-Transparent media is available • High-Resolution LED printhead • CMYK + spot white colour • Prints on a low-costed label media • Easy stock management, no need for mass stock of preprinted rolls • Duty cycle of 160,000 pages per month • Excellent water resistance, UV resistance and scratch resistance A number of local print companies have already installed the Oki Pro Series LED label printers.

Monkhouse adds, “We are receiving excellent feedback about their performance and we will share that over the coming months.

“I look forward to talking to you about how this technology can help you expand your business.” newzealandprinter.co.nz

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LABELS & PACKAGING

A global recommendation of

A

The new report is is part of circular product design and represents an important basis for holistic sustainability assessment

global Packaging Design for Recycling Guide has been developed by the ECR Community, the World Packaging Organisation (WPO) and the FH Campus University of Applied Sciences, Austria and is now available for download.

The report, named Packaging Design for Recycling Guide: A Global Recommendation of Circular Packaging Design is part of circular product design and represents an important basis for holistic sustainability assessment. Accordingly, circularity means that the packaging is designed in such a way that the highest possible recycling of the materials in use can be achieved.

The goals here are resource conservation; the longest possible service life; material identical recycling (closed loop recycling); or the use of renewable materials.

36

February 2022

NERIDA KELTON, AIP

A global Packaging Design for Recycling Guide has been released by the ECR Community and the World Packaging Organisation

Circular packaging should therefore be designed and manufactured in such a way that it can be reused (reusable solution) and/or that the raw materials used can be reused to a large extent as secondary raw materials after the use phase (recycling) and/or consist of renewable raw materials.

To be able to apply recyclable packaging design, a certain fundamental knowledge of sorting and recycling processes is necessary.

Packaging must, therefore, be suitable for state of the art sorting and recycling processes in addition to its basic functions (e.g. storage, transport, product protection, product presentation and convenience).

The Global Packaging Design for Recycling Guide is a starting point to understand best practice examples using state of the art technology that can then be applied and tailored to suit the recovery and recyclability capabilities and infrastructure on a regional and local level. The guide can be applied to products from the

food, near-food and non-food segments and is applicable to all primary, secondary and tertiary packaging; provided that product-specific regulations of the packaging system are observed.

The guide aims to promote knowledge development within the retail and Consumer Product Group (CPG) sector as companies transition to new packaging designs that help to minimise their environmental impact, while ensuring packaging remains fit for purpose and continues to look good.

The guide was developed to not only recognise both the challenges and opportunities that the transition to a circular economy will bring to all stakeholders across the value chain but also that circular packaging and supporting recycling systems are a crucial step in this process.

As manufacturers and retailers start to publicly commit to significantly reducing their plastic packaging over the coming years, these newzealandprinter.co.nz

LABELS & PACKAGING

of circular packaging design

This vector illustration shows the circular economy with product and material flow recommendations should help to guide the conversation.

The use of a straightforward traffic light system with colour coding, makes it easy to read and understand for all senior executives.

Getting buy in from across the business and from those in your supply chain is essential when making such changes.

The packaging design for recycling guideline is just the first step towards a common global understanding and harmonisation of circular packaging design.

The next step is for the 60 WPO Members countries and the ECR Community to work on developing more localised versions that suit individual countries and regions.

The local guides that will be developed in collaboration with the WPO will focus on localised challenges and barriers, collection and recycling capabilities or limitations to suit each country or regional requirements. Further steps will follow to either establish, or improve, harmonised collection newzealandprinter.co.nz

and sorting flows for packaging in many countries through the partnership with the WPO Member countries and ECR community members.

This new global guide is a successful solution that was borne from international collaborative efforts between the packaging, consumer products and retail sectors.

The guideline will be continuously updated and adapted to changes in collection, sorting and recycling technology, as well as to future material developments.

The Packaging Design for Recycling Guide: A Global Recommendation of Circular Packaging Design is now available for download on the WPO website via this link: https://www.worldpackaging. org/resources/41/

The Packaging Design for Recycling Guide released by the ECR Community and WPO

Nerida Kelton is the executive director of the Australian Institute of Packaging (AIP) and vice-president for sustainability and save food of the World Packaging Organisation (WPO).

February 2022

37

LABELS & PACKAGING

The growth potential of Gallus

G

allus global key accounts senior vice president and Heidelberg anchor shareholder Ferdinand Rüesch (FR) and Heidelberg CEO Rainer Hundsdörfer (RH) have seen Gallus transform with time.

They provide an update on the business, talking about how the past 18 months has been, and what lies ahead for its future.

Q: RH: Gallus?

How have the last 18 months been for

Indeed, the pandemic impacted the whole world and none of us were immune. However, at the same time, the impact of our transformational process for the wider Heidelberg business started to bear fruit, and with increased sales throughout the year, business recovery was much faster than expected, which has obviously helped every business within the group too.

The last 18 months have been a very challenging time for everyone.

But, Covid-19 made us fast track a few things that we might not have done so quickly, supporting a wider strategy to reposition the business, improve efficiencies and drive profitability via a number of new initiatives and business changes. We still have many pandemic made issues to overcome, such as electronic parts availability, how to socialise with our team and the wider market, restrictions on travel and much more. It is far from over, but we are very positive with regards our future and the potential of the business.

FR:

Q: RH:

In terms of Gallus, what specific changes have you made to the business?

Well, to realise the potential that Ferdinand talks about, we embarked on another transformational program that had begun many months before, which was then expedited once the Benpac acquisition had run its course.

To do that, we completely restructured the Gallus business, providing it with the 38

February 2022

Gallus is supporting a wider strategy for reposition, improving efficiencies and driving profitability via several new initiatives

flexibility and autonomy to make its own decisions and be agile and creative once more.

As a member of the Heidelberg Group, Gallus has sole responsibility for all business within the labels market, and this customer segment is important to us.

Today, Gallus has separate sales, service and R&D operations and can respond very quickly to specific customer requests or wider market trends. Gallus and its management team report only to me, which makes decision making much quicker. But the Gallus team has also been able to retain the Heidelberg elements that made sense, such as manufacturing its digital elements at our advanced manufacturing facility in Wiesloch, as well as use our in-country market presence for a wider reach. It has the best of both worlds.

did not sell the business. Gallus helps us in the packaging business, which offers excellent growth potential, and it also perfectly meets our quality requirements. We are giving Gallus all the freedom it requires to grow and further develop the highly specialised label business, and we will offer our synergies wherever this makes economic sense. On this basis, we are expecting Gallus to make a valuable contribution to the Heidelberg Group result in the future.

I would like to emphasise that we are 100 per cent committed to the business and our people.

Moreover, we’re excited to bring further innovation to the labels and packaging markets, crucial in enabling customers to not only improve their operations, but to leverage new profitable applications too.

FR:

Q: FR:

Q: FR:

Q:

Q: FR:

I’m glad you mention Benpac – what was the situation there?

Well, when Benpac approached us at the beginning of 2020, Gallus wasn’t actually for sale. But following early discussions with them and our internal review, strategically, the sale made sense for the wider Heidelberg business. However, the acquisition process wasn’t typical. It took several turns that through no fault of our own, either completely stalled progress or made us very uncomfortable, with the sale eventually collapsing.

But since then and with a committed team, we haven’t looked back. With all the changes we’ve made – a solid strategy in place, the right people, amazing products and the strength of Heidelberg beside us – we now have all the assets and potential to lead the labels and packaging markets and make a huge contribution to the group.

Does this mean that Heidelberg is no longer seeking a potential buyer for the business?

That’s correct; Gallus is definitely not for sale. During the pandemic, we received a very good offer, but now we are very happy that we

RH:

For Gallus, what has been the result of these changes so far?

The attitude of our people has changed dramatically. We now have a dedicated team with the thinking and flexibility of a start-up business, where creativity is encouraged, and nothing is impossible. Where we were firefighting issues before, we’re fixing them now.

Another big change has been in our ability to honour customer commitments. Our independence has enabled this to happen, and it has already seen customer relationships blossom once more. In addition, with Gallus R&D now back to full speed, we’re increasing cost efficiencies and overall product quality within the supply chain which is having a big impact on revenue.

In fact, by the end of 2021, we are on target to be profitable for the first time in many years.

Have you made any changes to the existing Gallus portfolio?

Yes, we have been doing a lot. I can’t discuss too much, but I can mention that we will shortly be conducting field trials of a new Gallus Labelmaster 570, which promises to deliver many new customer benefits.

We also started selling the newzealandprinter.co.nz

LABELS & PACKAGING in our way, old habits die hard.

Internal culture change has been one of the biggest barriers to moving us to where we need to be, but with some truly inspiring leaders, we’ve made amazing progress, and success breads confidence and further success.

Q: Gallus global key accounts senior vice president and Heidelberg anchor shareholder Ferdinand Rüesch Gallus Labelfire with a Low Migration capability, and from the end of 2021, the world’s first ‘flexible UV Inkjet Ink’ for 1200 dpi is available on the Gallus Labelfire for digital folding carton production. With this new ink you will be able to die cut and crease Folding Cartons without cracking or splintering, and we will extend this innovation to other applications.

We have also rampedup our secondhand press business, renamed ‘Gallus Classics’, where we buy, refurbish and sell warranted pre-owned Gallus presses.

We also provide a ‘matching’ service, putting buyers and sellers of secondhand Gallus presses together. And because there was large demand from customers looking for parts for older machines, we have developed upgrades for those presses that are at the end of their ‘electronic’ life but would otherwise go on for many years.

For instance, Gallus Classics provides control system upgrades for Gallus EM Lines and the Gallus TCS 250.

Utilising our extensive R&D experience and in-depth application understanding, together with our customers, we also develop highly customised solutions on a project basis.

These aren’t intended for serial production.

Finally, we are going to launch a new production system at the very top end of our product range, it is too early to announce details, but it will be exciting.

Q:

Can you tell us more about the benefits of the ‘Low Migration’ capability of the Gallus Labelfire’? newzealandprinter.co.nz

Heidelberg CEO Rainer Hundsdörfer

FR:

Labelfire is a hybrid, up to seven-colour plus white and 1200dpi, digital inline label press combining the benefits of digital and conventional printing with further processing technology in one system. But for customers that specialise more in food, pharmaceuticals, and cosmetics we needed to provide further assurance insofar as ink migration.

So, we were delighted to pass all the necessary industry certifications for that, and more importantly, our UV low migration inks meet the requirements of Swiss Ordinance and Nestlé Guidance, a huge milestone for Gallus and our customers.

With this now all in place, we believe that Labelfire offers the highest quality UV inkjet solution on the market, with the ability to integrate into any label workflow without limitations. What’s more, our total cost of ownership calculation shows the lowest cost per print over all run lengths.

And now, the press opens up the food, pharmaceuticals and cosmetics sector with low migration.

Q:

Switching to Heidelberg, what did you do to enable the business turnaround?

We have been making fundamental changes to how the Heidelberg business thinks and behaves. We are learning to be humble, and that impacts every element of the business from equipment and product life cycle to customers and addressing their needs.

After 200 years of working in a single industry and serving it

RH:

Given that we are, hopefully, turning a corner with the pandemic, what are both your thoughts as to the immediate future of the industry?

Interestingly, in terms of Heidelberg, business performance in June 2021 represented our best month for 10 years.

Some of this was due to a pandemic bounce-back, but our transformation process and new business lines were also a huge contributor to this turnaround, and we see this trend continuing.

We are also very optimistic. Not only are we making great progress, but we are seeing sales increase across the portfolio, especially for Labelfire and its ability to meet the new demand for ‘profitable’ digital label jobs and a post-Coronavirus consumer boom.

RH:

FR:

Q: FR:

Where do you see Gallus in five to 10 years’ time?

Well, we obviously have a long-range business plan that we’re mapping progress against, but firstly, we need to continue the transformation process.

What’s more, and like any manufacturing business right now, we have the impact of the pandemic to navigate – and as previously mentioned – the most immediate issue involves sourcing parts, specifically electronic parts for our presses.

From a product perspective, we will have a portfolio that caters for every labels and packaging customer requirement and budget.

We are close already, but within the next five years we will close all the gaps with new, innovative products. In addition, we will continue to evolve our presses to drive the innovation and efficiencies that our customers need, and that means continuing to develop our digital offering. If we continue as we’ve started, we expect to be a strong, growing, and profitable business in the coming months and years.

February 2022

39

REAL MEDIA COLLECTIVE

Point of sale, in store signage leads the fight for bricks and mortar stores

O

n August 11, 1994, something happened that would change the face of retail forever. In a bedroom in New Hampshire, USA, then 21 year-old Dan Kohn sold a CD to a friend in Philadelphia, who used his credit card to pay US$12.48 (plus shipping).

The CD was a copy of Sting’s famous Ten Summoner’s Tales album. This was the very first recorded online retail sale and this purchase brought about a seismic shift in retail, one that would fundamentally change the way we shop and the entire business model of the global retail sector, forever.

In 2020, New Zealanders spent around $5.79bn buying goods online and $4.09bn of that was spent domestically.

The worldwide online retail market is estimated to be worth over $4.92Tn. Considering the online retail market is just 27 years young, these are staggering figures that give retailers food for thought.

During Covid, ecommerce sites were built rapidly.

However, these figures are small when compared to sales in traditional stores. Digital may have the convenience and comparative pricing, but it is clear that the bricks and mortar store holds an appeal for the shopper that’s proving difficult to shift. This is where printed point of sale and in store signage is proving critical for sales uplift and impulse buying for the festive sales season.

The physical experience Of course, a major part of the in store shopping appeal is the physical experience. Whether it’s feeling the texture of a new shirt or testing the bass of a wireless speaker, a store’s ability to stimulate all the senses is something that just can’t be replicated online.

Retailers understand that they need to constantly innovate to keep the attention of the consumer. Print signage is one of the best ways to give a new look to a store without an expensive refit. From banners bringing instant 40

February 2022

Print has unending possibilities to shine when it comes to retail point of sale and in store signage

KELLIE NORTHWOOD

Online shopping has changed the face of retail forever, but in store sales are still way ahead, and this is where print has a chance to shine, says The Real Media Collective chief executive officer Kellie Northwood

attention to new products and promotions, and posters using high-res imagery, eye catching, complementary colours, and prominent positioning to draw in curious customers, all the way to Point of Sale (POS) providing that last push to purchase, print offers quick turnaround marketing that works hard in store to help the casual browser make their decision and the loyal customer find their favourite product.

Today as we reappear from Covid-19, familiar floor decals are looked for, options to move from Covid-19 social distancing directions to marketing store navigation are open. Discuss with your customers how to position floor decals to push shoppers to the area of the store they want to direct them to for the ‘best buys’ or store experience. While not overly in your face, signage such as this has created a consumer behavioural pattern and one we can continue to work with.

The connected store Like the majority of the marketing industry, modern marketing now relies on a multi-channel strategy, with in store signage working hand in hand with online, social and mobile, hitting every touchpoint on the customer journey. That’s why retailers are bringing print and digital closer together to add to the shopping experience.

French womenswear brand Comptoir des Cotonniers created a campaign that

allowed its customers to instantly purchase items by scanning posters, advertisements with their smartphones in store or at bus stops.

Given this fusing of print and digital elements, it should come as no surprise that the next development in signage lies in technology.

There are already digital posters that can interact with customers, such as the screen advertising the ‘Movember’ campaign that could pick out males with facial hair (“2016 called – it wants its beard back!”) or the billboard that could charge a Samsung Galaxy S10 just from a user holding it up against the screen.

Next will be pieces of technology embedded into posters, POS displays or product tags that can transmit digital information direct to a smartphone. ‘Beacons’, which use Bluetooth connections to send marketing messages or information to a nearby phone, and Radio Frequency Identification (RFID), which uses radio waves to read and capture information in a tag, both have an enormous amount of potential when it comes to digitising the shopping experience.

No matter how much digital technology is brought onto the shop floor, print will play a role. Its simplicity, speed of production and relative low cost makes it the ideal accompaniment to a relaxing day of bargain hunting.

Our role, as an industry is to communicate the creativity, innovation and solutions we can bring for in store point of sale and general signage for our customers as they open up once more and need our craft, guidance and expertise.

Bricks and mortar retail is here to stay, and print plays a huge role in its success.

Kellie Northwood is the chief executive officer of The Real Media Collective, a not for profit industry association representing media channels that deliver results. For more information, please visit www. therealmediacollective.com.au. newzealandprinter.co.nz

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