INSTYLE September-October 2020

The Magazine for the Hairdressing Professional

September/October 2020

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34 Published By BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover GROUP PUBLISHER Craig Hawtin-Butcher EDITOR Cameron Pine cameron@intermedia.com.au ONLINE & DEPUTY EDITOR Shannon Guss sgaitz@intermedia.com.au BEAUTY EDITOR AND JOURNALIST Sarah Mourtos smourtos@intermedia.com.au CONTRIBUTORS Larissa Macleman Estelle Carroll Clea Harbison Alyssa McCarley Lisa Feleppa NATIONAL ADVERTISING MANAGERS Joanne Cowan jcowan@intermedia.com.au Kym Cowper kcowper@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic SUBSCRIPTIONS subscriptions@intermedia.com.au ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected

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INEDIT

FROM THE EDITOR

W

e are facing a cultural shift in how we engage with others in the workplace. ‘Culture eats strategy for breakfast’ is a quote that emphasises the power of team culture in an industry built on one’s ability to uphold a strong brand culture from both a business and creative standpoint. Not to say strategy is unimportant, but if you take a look at some of our industry’s most notable and memorable moments, they generally stem from a team achievement and unified success.

Our most memorable industry moments have come from brands and salons who have been able to provide an appealing business structure as well as a creative powerhouse. But what about 2020? We’ve been torn apart and divided like never before. It's separated the self-sufficient souls from those that thrive on interaction and constant collective input and we are seeing many big businesses needing to rebuild, some where the canvas has changed for good. The big salon is certainly not gone but their presence in the industry is becoming increasingly challenging for the owner. People are more complex, trading is complex, needs are diverse and achieving a level state of play that meets everyone’s needs in a salon environment is almost impossible.

We’ve just seen the opening of a new pioneer in the ‘salon suites’ concept – an applauded phenomenon in the states, and some would say Australia has been slow to catch on. It may be slow on global standards, but in many ways our industry in Australia has been 'genetically blessed' for a long time but now we are forced to dig deeper and there’s no denying that hairdressers who wanted to work for themselves often had limited options when it came to stocking products of choice, operating efficiently, safely and legally, until now. Salon Lane is a self-operator concept with an attention to detail not yet seen in Australia. Not just a salon suite, it’s a full salon concept that meets the needs of the entire hair, beauty and wellness industries collectively.

Perhaps 5 clients from 4pm-11pm in a multi-million dollar fitout and a morning at the beach just might be the winning formula when it comes to managing a work style that suits you best. It's a bit like a luxury hotel with the service you’d expect from an owner operator, once elusive, but it may just now be achievable with a concept like Salon Lane.

The traditional salon owner has never been in a more challenging situation trying to meet the needs of individuals while maintaining a profitable bottom line. I applaud those who continually put in the selfless hours to lead others and this is by no means a claim that says freehold salon concepts will completely dominate, but judging by what’s happening in the US, it’s something we will definitely see more of.

We must remind ourselves on a daily basis regardless of if we work in a team or solo, that in an industry as colourful as hairdressing, we may have absolutely no idea what it’s like for others and each set of rules are different. Judging only by what we see has become a lot more acceptable than it should have in recent years.

For example, we may think we understand what it’s been like for our friends down in Victoria and Melbourne but the reality is we have absolutely no idea how it has really felt unless we have experienced it for ourselves, and it directly effects our day to day.

Being authentic is the biggest precursor to a strong culture while allowing ourselves to be vulnerable and learn. Strategy, as previously mentioned, can wait. How useful has your strategy you set in 2019 been?

So before you question why someone is doing something, before you want to have the strongest team in the industry, before you want to make a difference in education or artistry; ask yourself what it is you want people to remember you by? what makes you authentic and how do you want your work life to look? Most of the time it has absolutely nothing to do with the external factors or what people think of us.

So if culture eats strategy for breakfast, 2020 has forced us to double dose on a daily breakfast of authenticity and agility.

We must be authentic and take the time to learn what it really means - people cannot be held down.

As Shakespeare would say ‘Young hearts run free’ and ultimately we are all young at heart. Have an authentic passion for what we do - 2020 has done a great job separating the authenticists from the fakes.

Cameron Pine, Editor

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

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CONTENTS ON THE COVER 44 54 68

Wish Upon A Star ghd Christmas Collection Luxury Market Trends Chris Appleton X Color Wow

REGULARS 18 48 58 60 62 64 72 73 85 87 88 89 90

18

Upfront Industry Happenings INhair Newest Launches The Edit Mary Alamine The Edit Vincent Nobile INbeauty Luxe Beauty INbeauty Beauty News My Way Emily Olsson My Way Lesley Jennison INsalon Tools and Accessories INbusiness 5 Google Myths, Busted INbusiness Regaining Your Freedom INbusiness The Team Journey INbusiness Lost At Sea?

ONSTAGE 24 26 27 28 30 31

Hair Festival Aveda Botanical Repair Hearts 4 Vic TONI&GUY Zoom Soirée ghd rise Kao Sydney Flagship Academy

FEATURES 32 33 34 36 40 50 52 56 65 66 70 71 74 76 78 80 82 84 86

Boda Hair Boutique Home Colour Kits KMS X Reebok TONI&GUY Global Pandemic Approach Howard McClaren The Spirit Collection by Schwarzkopf Professional Annual Luxe Feature E-CURL PRO by EVY PROFESSIONAL Luxe Haircare Morocanoil Blonde Perfecting Purple Shampoo CryoCare The ColdBrush™ by BaBylissPRO KCMSOOTH by Keratin Complex Refined Boho By Comfortel Stevie English for Evo Tracey Hughes TEKNIA Rituals by Lakmé Original&Mineral Headcase Hair Michael Canalé Co and Pace Salons

82 68 50 44

UPFRONT SALON YAZBEK CELEBRATES TEN YEARS SALON YAZBEK SITS AS a haven in the Sydney North Shore community, located on its prominent main strip right over the Harbour Bridge. The space is renowned for its top-tier service, social and environment consciousness and relaxing environment, where it thrives as an Aveda Concept Salon. Now it’s celebrating its tenth birthday and a recent salon renovation.

“If you are passionate about the environment and care about your hair and beauty, then consumers should consider a salon that uses natural based products like Aveda over a synthetic brand,” salon owner Nathan Yazbek explained of their ethos. “We are proud to partner with Aveda as their colours are 96 per cent naturally derived, using plant power instead of petrochemicals.

Using a botanically based product is better for hairdressers to work with, better for our guests as well as for the planet.”

Salon Yazbek is beloved by clients for offering natural products that don’t compromise on professionalism and quality. The salon’s natural, eco-friendly and sustainable ethos and products, paired with Aveda’s famous services and rituals, make for a winning combination.

Every Salon Yazbek service begins with a complimentary sensory Ayurvedic ritual. This starts with an Aveda stress relieving oil hand massage with a selected Aveda oil to dissolve tension and raise energy levels with balancing aromas.

The newly renovated salon is steeped in luxury, as built with natural light shining through floor to ceiling windows, which is complemented by drop down lighting fixtures and contrasting materials, such as concrete flooring mixed with a dark green eyecatching velvet seat. The salon houses space for the salon’s unique rituals, such as a large round table where clients can enjoy the relaxing Aveda teas. Every element of the space is created to instil this comfort and familiar feel in the salon. www.salonyazbek.com.au

18 INSTYLE

Industry Happenings

KHAIRPEP UNVEIL NEW FACE OF THE BRAND

FOIL ME LAUNCH 2020 PINK OCTOBER CAMPAIGN THE MANTRA #TENTILLNEVERAGAIN is being campaigned

by Australian foils brand Foil Me, which continues its support of the National Breast Cancer Foundation (NBCF). The brand debuted their fourth consecutive Pink October campaign and to date has raised over $50,000 for the cause, fuelling the important mission of zero deaths from the disease by 2030.

The brand will make a donation from each of their renowned PINK foils from The Knobel collection sold in October. Additionally, Foil Me offers their exclusive pink ribbon and bra foil in the BCR collection, donating $1 to the cause for every packet sold. Foil Me will also be donating 50c from the sale of each brush during the months of September and October. They also encouraged their salons to decorate and dress in pink, and offer pink services to clients.

Collaborators include Redken, Hair Co Hair & Beauty Supplies, Nourishing Body Co, BRACEGIRDLES, OGO and AWDS, all of which provided some form of product, discount codes, treats and t-shirts for the registration packs. www.foilme.com.au/pages/pinkoctober2020

HAIR AID AND SHORTCUTS PARTNER TO HELP SALONS IN NEED HAIR AID, AN Australian non-profit that facilitates charitable endeavours around the world, and Shortcuts, a leading software and technology juggernaut, have joined forces to make it easy to donate directly to support salons in in need. Participating Shortcuts salons can now collect a small donation on each transaction through their point of sale system, to be donated to Hair Aid in support of their philanthropic programs.

The partnership names participating salons #HairAidHeroes, which can be utilised in Shortcuts marketing materials and shared with salon communities. This includes window decals and in-salon signage, as well as updated email templates and social media posts.

The programs are dedicated to supporting Melbourne salons, which have recently opened after being fully closed since early August due to stage 4 lockdown. This affects the entire hairdressing community, from owners to staff, suppliers, partners, children and clients.

Funds collected by Shortcuts salons are redirected to those unable to access JobKeeper and hairdressers that are financially suffering during this time. Hair Aid converts these donations to e-vouchers for Coles and Woolworths and gives them to the relevant salons that request this help. www.hairaid.org.au/shortcutssponsorship

LOCAL HAIR BRAND KHAIRPEP HAS announced their new face, teaming up with Kerrie DiMattia, Creative Director and Owner of DiMattia & Co Hairdressing, to unveil the decision.

The new face is Lara Hooklyn, who notably starred in Kerrie’s recent DISCARDED collection. Her hair fittingly exudes the Khairpep aesthetic, built with shine, health, strength and manageability.

Khairpep is presented as a leave-in hair masque or serum, which treats the hair in just four minutes. The products’ hero K18 Peptide contains amino acids that deliver a natural keratin protein to the hair, restoring hair health and staying in the hair despite further cleansing.

“Lara has great hair, and we’ve used her in a lot of our shoots over the last few years. Looking back on those shoots now, I can see the difference in the health of her hair since using Khairpep regularly,” Kerrie said. “Her hair gets its fair share of torment; from heated styling tools on set, sun and surf most weekends, and of late, regular lightening services. Before using Khairpep regularly – and even though it isn’t fragile hair – it had a tendency to become very brittle and dehydrated especially over summer and lacked the body and shine you can see in her hair now.” www.khairpep.com.au

BHAVE UNVEIL 360 APPROACH TO COLOUR BHAVE’S 360 10 minute colour range puts the salon first, prioritising quality colour that’s unique, dynamic, multi-faceted, efficient and extremely profitable and enriched with plant based keratin.

This is particularly crucial in 2020, with the quick services increasing turnover in now limited salon capacities and giving staff extra time for various tasks such as sanitising the salon and putting hygiene first. The product allows for many services in one day, with a 10 minute processing time.

The permanent (hybrid) hues are fast, reliable and, thankfully for your clients coming out of lockdown, offer full grey coverage, with 61 intermixable hues allowing for endless colour possibilities. Utilising hero plant-based keratin technology, the colours are long lasting, fade defying and ensure even results, enhancing hydration and elasticity and fighting frizz.

Other benefits include anti-aging and conditioning properties, colour extension and softer, shinier and healthier hair.

The savvy product boasts unique reparative qualities, working with the micro-pigmented colour to actually elevate hair health, rather than weakening the hair and stripping it of its natural proteins, as colour often can. The results are luxury-style, natural looking colour finishes, with hair imbued with movement and vibrancy. www.bhavehair.com INSTYLE 19

UPFRONT PAUL MITCHELL ANNOUNCE 2020 COLOR OUTSIDE THE LINES WINNER PAUL MITCHELL HAVE NAMED the winner and runners up in their esteemed annual photographic competition, tilted Color Outside The Lines. The winner was announced as Jessica Clarke of Jessica Anne Hair.

Jessica won for her showcase of brilliant technical colour, merged with her eye for photography and style, winning with a rose-coloured on trend look.

Originally, the winner of the competition would have won their way on an international trip to the 2020 Paul Mitchell Gathering, but as the gathering has now been cancelled for 2020, Jessica was awarded a new cash prize of $US1500. She also received the same amount in brand products, and will also obtain editorial exposure, publication in the brand’s professional marketing content and a trophy.

The three runners up will receive a $500 brand gift set and certificate. Congratulations to Caitlin Harris of Edward Beale Hawthorn, Tanya Pellisier of Foiled Again and Hayley Matthew of Studio 47 for winning this title. www.paul-mitchell.com.au

WELCOME ONLINE EDUCATION PLATFORM DIGITAL. QUE.ACADEMY CELEBRATED AUSTRALIAN HAIRDRESSER, salon owner, colourist and educator Monique McMahon, of QUE Academy, has used her two decades of industry experience to pioneer the hair education sector further, launching DIGITAL. QUE.ACADEMY to be a new dedicated online portal of education particularly focused on colour, with some style education as well.

The platform aims to transform traditional approaches to colour, with trending techniques, innovative application methods and a unique colour language specifically built to ensure quality, ease and efficiency.

The platform is designed as a one-stop-shop for salon education and an easily accessible hub ideal for the whole salon team.

The dynamic course highlights Monique’s signature looks and techniques, including her popular FreeStyle Colour and Foil Like A Boss methods, in engaging ways.

The digital library also includes virtual classrooms, stepby-step E-books and downloadable cheat sheets.

The tiered pricing structure allows students to purchase particular resources, streams or larger education packages at their leisure, so you can choose the education level that suits your needs. www.digital.que.academy 20 INSTYLE

SANCTUARY MOBILE SALON INNOVATES ON THE NSW/VIC BORDER THE AUSTRALIAN HAIR industry is in a unique predicament with border restrictions creating regional inflexibility of what was once a well-travelled terrain. Sanctuary Salon & Spa is dealing with these challenges as an Albury space that borders the outskirts of NSW and VIC. Their new mobile salon concept is helping elderly and vulnerable guests on the NSW side while innovating their business model.

“Living and working on the border of NSW and Victoria has had its challenges in recent months,” explained Stuart Cloake, owner of Sanctuary Salon. “We have a loyal guest base who have been committed to not just us but to the Aveda brand for over 20 years.

When our border with Victoria and our sister city closed we lost 30 to 40 per cent of our guests overnight, but we had been working since May on a mobile project.”

“We had bought an old motorhome, stripped it of its existing furniture and retro-fitted it with a luxe wash lounge and created a cutting zone. With its ample natural light it makes for an awesome studio. We can now head over to Wodonga on our days off and setup our pop up salon.” www.sanctuarysalonandspa.com.au

JOICO PARTNERS WITH THE NATIONAL BREAST CANCER FOUNDATION HAIRCARE JUGGERNAUT JOICO has partnered with the National Breast Cancer Foundation (NBCF) in the pursuit of no deaths from breast cancer by 2030, achieved with important donations, research and awareness. The brand encouraged salons and clients to go pink in October, with $1 for every tube of Joico’s Colour Intensity Pink Shades purchased by professional hair salons donated directly to the NBCF. “We are so honoured to be partnering with NBCF for the month of October. We hope that people can show their support and help NBCF reach their target of zero deaths for 2030,” commented Joico spokesperson, Kylie McLeod.

The initiative complements current trends, which are seeing clients asking for major hair transformations as a form of change and excitement. As such, this is an ideal time for clients to experiment with colour, and choose from the brand’s range of seven pigmented pink shades, with endless customisation.

Since the NBCF started funding research in 1994, five-year breast cancer survival rates have improved from 76 per cent to 91 per cent.

Targeted research is the most effective way to improve how breast cancer can be diagnosed and treated and Joico’s commitment to the cause aims to help, with valuable funds and awareness. https://www.joico.com.au/pro-color/color-intensity/

SALON LANE BRINGS SALON STUDIOS TO AUSTRALIA

FOIL ME SUPPORT COLOUR WORLD TV

SALON LANE HAS ARRIVED in Australia, debuting a flagship space in Surry Hills in October. The concept has been in operation in the US for 21 years.

The organisation offers flexible premium workspaces for Australian hair, beauty and wellness professionals, incorporating short-term and adaptable leases and forgoing the fit out and overhead costs necessary with standalone premises. The concept offers daily, monthly and annual lease options and diverse studio spaces, which are readily accessible and move-in ready.

Salon Lane co-founder Lane Kalish brings experience from both Australia and the US, with global CEO credits in haircare. He combines with co-founder and director Moss Kadey, whose 30 years of experience includes his renowned role as co-founder of Bumble & Bumble Products LLC and chairman and co-founder of Luxury Brand Partners. Brand CEO is Jared Keen, who has vast experience in property management, technology and entrepreneurship. www.salonlane.com.au

A HIGH ENERGY, dynamic online event consisting of five channels streaming live to broadcast seminars, demos, conversations and shows dedicated to hair colour took place on September 6 and 7, as Colour World TV mirrored a popup TV station with its bold format.

Australian foils company Foil Me, in collaboration with the brand’s UK distributor, How High Brands, supported the inspiring event with their renowned products.

“We were so excited to support COLOUR WORLD TV, an online, worldwide event organised by ColourWorld UK & Respect,” said Foil Me Co-Founder & Creative Director, Emily Ciardiello. “It was an amazing platform to expose Foil Me to a wider audience and the calibre of educators and presenters was just phenomenal! To see our brand in the company of other very prestigious brands was a very proud moment. We thank Ben Waring from How High Brands for his foresight in getting us involved and I’m looking forward to next year’s event!”

Foil Me was promoted in several of the show’s competition, as well as being part of over 200 VIP goodie bags and supporting many key stage performers throughout the two days. Big names included Alfie Pfeffer and Nikita Jane, who won an ‘Innovative Colour Genius’ award at the event. www.foilme.com.au

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NATURAL LOOK HAS made it a priority to ensure that all hair needs are met with their Hair Food hair therapy range. Formulated using Natural Ingredients, Wheat Amino Acids and Keratin Proteins, the products promise to cleanse, condition, protect and style any hair type.

The Hair Food products were developed from the demands and needs of professional hairdressers to ensure optimal client satisfaction, as well as unparalleled performance and salon and retail value. Merging three key, natural ingredients - Active Botanical Extracts, Wheat Amino Acids and Keratin Protein – the Hair Food formulas hydrate, nourish and strengthen the hair.

Specifically, Intensive’s blend of Natural and Organic Ingredients work from the inside out to revive the hair and protect it from breakage, for health, softness and shine, no matter what damage has been done. www.naturallook.com.au/intensive

ESSENTIAL LOOKS 2020, the annual inspiring collection of aesthetic hair trends presented by Schwarzkopf Professional, looked a little different this year, with a necessary virtual debut held over a two-day online education event.

Showcasing three dynamic new trends – Once Upon a Time, Everyday Decadence and Dark Romance – the show was live streamed globally on Monday August 24, hosted by the brand’s International Creative Director, Simon Ellis, and kicking off the twoday education extravaganza.

The show included Schwarzkopf Professional’s stellar line up of global ambassadors, including Lesley Jennison, Tyler Johnston and Richard Ashforth, as well as North American Colour Director and Essential Looks Ambassador, Rossa Jurenas, each of whom gave their inimitable insights into cut, colour and product, as led by the trends.

The two-day education event then presented live masterclasses and look and learn sessions hosted by the experts.. The agenda included the release show of the AW20 VivID Collection from Essential Looks, masterclasses on each of the three trends and practical sessions for everything from runway, to salon looks and editorial expertise, complemented by real-time Q and A sessions. www.schwarzkopf-professional.com.au

JASTYLE LAUNCHES LUXURY HAIRSPRAY

DE LORENZO DEBUT BOND DEFENCE REPAIR RANGE

JASTYLE, A PRODUCT offering by renowned hairdresser Jas Jhally, has designed, and launched a luxury hairspray, developed over eighteen months and made in Chicago. Now, hairdressers can compete in a styling competition for exclusive rights to the product for six months, with seven winners to be announced.

The luxury product creates shape, hold and defined detail, with a powerful lifting system that adds volume from roots to ends, while still allowing for flexibility. The product contains an extra collection of long-lasting hold polymers for longevity of style and texture. The hairspray also ensures gloss, condition, and reduced frizz, while being humidity resistant and calming flyaways.

JASTYLE is offering exclusive access to stylists under the Luxury Hairspray Styling Champion Awards. The competition is open until November 7 and the first 52 hairdressers to register will receive a free luxury hairspray to use in the competition. Hairdressers must submit three styles – street style, ready to wear and glamour – showing the side, front and back of each look. The seven winners will receive prizes including exclusivity of the product.

Register your interest at info@jastyle.com.au, with your name and salon name and include Luxury Hairspray Styling Champion Awards in the subject line.

WELCOME ALL-NEW PROTECTION and repair products available from Australian haircare heroes De Lorenzo.

The brand’s newly launched Bond Defence range is enhanced by the combination of the celebrated and now reformulated and repackaged Defence Thermal Shampoo and Conditioner, which are now both bond strengthening, merged with Novaplex, De Lorenzo’s professional in-salon bond linking system. The result is scientifically engineered formulas made specifically to ensure thermal and colour-fade protection for hair.

This scientific breakthrough allows clients and stylists to combat the elements of damage caused by hair heat styling and colour. This is achieved with the range’s AquaTherm™ damage control complex, which serves to shield bonds and build repair.

Additionally, the formulas are fortified with Novaplex’s molecular strengthening component, which builds bonds and improves hair integrity to fight off the hair health concerns brought on my chemical colouring. The use of Argan Oil, Hydrolyzed Wheat Protein, Tasmanian Blue Gum Extract and Finger Lime add the capacity for shine, strength, anti-ageing properties and condition.

The five-product range includes the Novaplex Bond Defence Treatment, Bond Defence Thermal Shampoo and Conditioner, Defence Extinguish Thermal Spray and Defence Argan Oil. www.delorenzo.com.au

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22 INSTYLE

SALON INTERNATIONAL POSTPONED FOR THE FIRST TIME IN 47 YEARS

WHITE SANDS AUSTRALIA ALLOWS SALONS TO PURCHASE DIRECTLY ONLINE

LONDON’S RENOWNED SALON International event has been postponed for the first time since 1973. The event will now next run from October 16 to 18 2021 at ExCel London.

The event often acts as a dynamic industry epicentre with major hair shows, international brands and visits from hair industry travellers from Australia and all over the world The event had hoped to go on its October run with local attendees and the necessary distancing and hygiene practices, before having to officially call off the 2020 event instead.

“When the UK Government gave exhibitions the ‘go’ date in July, we were very excited and worked tirelessly to create an environment that was safe and would allow us to provide the inspiration and education the show is renowned for,” said Executive Director of Hairdressers Journal, Jayne Lewis-Orr. “However, that original announcement has not been matched with a practical commitment by the authorities; meaning that we may have been forced to cancel the October event at short notice. We are not prepared to put our visitors or our exhibitors through unnecessary cost and inconvenience, with the genuine prospect of last-minute cancellation.”

WHITE SANDS AUSTRALIA have recently launched both a 2020 global brand campaign, titled Renaissance, and an elevated online presence that will sell directly to salons and hairdressers.

“It’s been a long time coming, and we knew we needed to step up and enhance the presence of White Sands Australia in the salon environment,” said Wade Savage, White Sands Australia Owner and Distributor, who operates the brand nationally with his wife and business partner Daphne. “It was only a matter of time, and it’s the perfect time to do so now. We truly see it as a win/win. With everything the world and our industry are currently experiencing, we wanted to be able to not only provide a retail avenue for our avid White Sands users, but also in the future, direct these salons to our wholesalers, keeping everyone flourishing in business.”

“As our brand presence continues to grow in Australia, this has been one avenue in which we wanted to go the extra mile for salons & hairdressers – a time-saving, convenient, easy and flexible way to purchase their favourite White Sands products,” he continued. www.whitesandsaustralia.com.au

HAIRCARE AUSTRALIA LAUNCHES LIVE VIRTUAL EDUCATION PORTFOLIO FOR 2020

THE 2020 AUSTRALIAN HAIR INDUSTRY AWARDS GALA EVENT MOVED ONLINE ANOTHER SAD EFFECT of the pandemic has manifested in the cancellation of the 2020 Australian Hair Industry Awards (AHIA) gala event. The event had been postponed from its usual mid-year date to November 1, due to the ongoing circumstances, but now has had to be cancelled as a live event entirely, with all ticket purchases refunded.

“When the government gave events the go ahead a few months ago, we were very excited and have worked hard behind the scenes to create an environment that was safe, and would allow us to provide the celebration, entertainment and extravagant gala that the AHIA is known and loved for,” said Mocha Publishing owner Linda Woodhead.

This difficult decision was due to the ongoing Queensland border restrictions, self-isolation and quarantine measures for travellers, heavy restrictions for the Victorian community, the uncertainty of further lockdowns and the logistics around social distancing measures.

The proceedings were innovatively turned into a live online event, on October 11, announcing the AHIA winners and 2020/21 HOT SHOTS Team as livestreamed on social media.

WELCOME AN ALL-NEW live virtual education portfolio from Haircare Australia, offering a userfriendly and curated library of education. The platform offers new ways to learn, keep connected in these challenging times and be inspired. All courses are easily accessible, free and live on Zoom Webinar, on any device, from any location. The seminars are presented by one of the talented members of the Haircare Australia education team, and mostly running for around one hour.

“We began developing the Live Virtual Education Portfolio as soon as COVID-19 hit and lockdown commenced. We immediately wanted to harness the change,” explained Deborah French, Haircare Australia and New Zealand National Education Manager.

“We found that the most valuable way we could support, nurture and help our salons and their teams to stay connected and focused on development was to immediately action changes to the way we had been offering education.”

The platform offers 24 diverse classes across 42 dates, supporting all experience levels. The topics have been identified as relevant to the needs of today’s salon owner, spanning business, fashion, trends, science, techniques and product knowledge. www.haircareaust.com/blog/education INSTYLE 23

HAIR

FESTIVAL A WEEKEND LONG CELEBRATION OF ALL THINGS HAIR IS COMING BACK TO THE QUEEN’S BIRTHDAY LONG WEEKEND, GIVING HAIRDRESSERS THE CHANCE TO SHOP, LEARN, COMPETE AND CONNECT WHILE REIGNITING THE FIRE OF OUR INIMITABLE COMMUNITY SPIRIT. SAVE THE DATE!

AFTER A CHALLENGING year for the hair industry, the community is looking forward to a revival in 2021 with an industry first. The June long weekend has always belonged to the hair community and, with the recently announced cancellation of Hair Expo Australia and the Hair Expo Awards, two dynamic new events will once again allow the hair community to shop, learn, compete and connect with the entire hair sector.

Leading media and event experts, BHA Media (a subsidiary of The Intermedia Group, publisher of INSTYLE magazine and styleicons.com.au) and Mocha Publishing (HairBiz magazine 24 INSTYLE

and Australian Hair Industry Awards [AHIAs]), will join together in a collaboration over the 2021 Queen’s Birthday weekend in Sydney, honouring a traditional legacy and breathing new life into a changing world.

These respected companies together play host to two new events, Hair Festival and Australian Hair Industry Awards (Creative), supporting the hair industry by combining the unrivalled teams behind INSTYLE, HAIRBIZ, styleicons.com.au and the AHIAs. This formidable collaboration will harness both industry stalwarts’ dual experience to deliver a multifaceted event that truly meets modern hairdressing values.

ONSTAGE

Taking place on Sunday and Monday June 13 and 14 2021, the events will offer all of the activities the community has come to expect from its dedicated hair weekend.

Presented by BHA Media, a two-day marketplace will showcase exclusive innovations from a variety of hair and beauty brands, acting as a refreshed, product-focused and industry-specific buying experience.

Furthermore, a customised approach to à la carte education under the successful Real Talk Business platform, launched in 2019, will be showcased over the weekend. The esteemed format will present various speakers, topics and brands across both days of the event, with broader and more specific sessions to learn from at your leisure.

A ‘festival style’ evening event on the Sunday night will prioritise industry

networking and the celebratory nature of the weekend.

“The June long weekend has a special place in the hearts of the hairdressing industry and Hair Festival will capture that historic energy while offering refreshed, relevant new formats and ideas across education and the marketplace component,” shared Simon Grover, Managing Director of The Intermedia Group. “Every facet of the weekend, from what you can learn, to what you can buy and how you can network, will be tailored to suit the modern hairdresser.”

On the Monday night, the reinvigorated Australian Hair Industry Awards (AHIAs, Creative), presented by Mocha Publishing, will allow hairdressers to compete in creative awards categories, inspire attendees with trending looks and ensure the industry can revel in the glamour of Australian hair’s night of nights. The categories in this new awards format will reflect all aspects of hairdressing with photographic, creative ability and written submissions, complementing the respected Australia Hair Industry Business Awards, held separately, with this new creative counterpart.

“We are 100 per cent committed and excited for the launch of the new awards held on the Queen’s Birthday weekend, June 2021, where the industry as a whole will celebrate Creative Excellence across the entire hair industry,” said Linda Woodhead, owner of Mocha Publishing. “We have worked very hard at becoming a respected and trusted brand and understand that taking on the responsibility of running these awards is a great honour, which we do with humility, gratitude and pride.”

As a longstanding hair industry weekend, the Queen’s Birthday will continue to act as a meeting point and beacon for our salon community, showcasing the renowned solidarity and spirit in hairdressing.

More event details, educators, brands and awards details will be named in the coming months, heralding an evolved extravaganza of what matters most in the hair industry.

For more information visit www.hairfestival.com.au and www.australianhairindustryawards.com.au INSTYLE 25

ONSTAGE

BOTANICAL BREAKFAST AVEDA GATHERED MEDIA ONLINE BRIGHT AND EARLY TO MARK THE LAUNCH OF THEIR ALL NEW BOTANICAL REPAIR RANGE, BASKING IN THE BRAND’S RENOWNED RITUALS, PLANT-BASED INNOVATIONS AND EVEN BREAKFAST SHARED FROM AFAR, WRITES SARAH MOURTOS.

MEDIA AND INFLUENCERS congregated over Zoom to celebrate the launch of the Aveda Botanical Repair range, and the event kicked off in the most Aveda way possible. Known for combining modern science with ancient Ayurveda healing, the breakfast began with a guided meditation session using the Aveda Shampure Composition Oil. Brand Ambassador Elyse Knowles started by asking participants to rub the oil between the palms of their hands and breathe in the relaxing scent. Now that everyone was centred and enjoying a healthy vegan breakfast from Garden of Vegan, the main event could begin.

Botanical Repair is Aveda’s new vegan collection designed to repair damaged hair using the power of plants. The range took six years to develop in Aveda’s laboratories and now has been rolled out worldwide as a complete at-home range along with specific in-salon treatments.

Educator and Creative Lead for Aveda Australia Mathew Wickham explained how the range helps to repair the hair from the inside out. He asked guests to fill out a virtual poll to reveal insights on hair health. Most were shocked to find that daily tasks such as heat styling or swimming in chlorine can weaken the structure of the hair. If that wasn’t convincing enough, a simple 26 INSTYLE

strand test confirmed the poll results. Wickham asked guests to take a strand of hair and hold it taught between their fingers. If the hair stretched or even snapped, this was an indication that it could be in better health.

However, there is still hope for healthy hair thanks to Aveda Botanical Repair, and Elyse is living proof. Her hair was damaged due to colouring and environmental factors, but thanks to Aveda, it’s in much better condition.

Onto the science, the range works to repair the hair on three levels.

Firstly, it restores the hair at a cortex level. The plant-derived bondmultiplying molecule goes below the surface of the hair to multiply bonds, strengthen and reinforcing hair integrity at the core.

Next, a macro green blend of avocado, green tea and sacha inchi smooth the cuticle to detangle and prevent breakage. Finally, Aveda’s protective active complex creates a botanical F-layer—an invisible water-resistant lipid layer that is made of a fatty acid that “seals” the surface of the hair cuticle—to help protect and shield the hair from future damage.

Available in the range is the Botanical Repair Strengthening Shampoo, Conditioner, Intensive Strengthening Masque in Light and Rich, and Leave-In Treatment.

For more information visit www.aveda.com.au

OPEN HEARTS

HEARTS 4 VIC BECAME A BRIGHT LIGHT IN 2020, CONNECTING US ALL VIA EDUCATION, INSPIRATION AND COMPASSION FOR OUR VICTORIAN SALON COUNTERPARTS IN A FOUR-WEEK PROGRAM THAT WAS TRULY ALL HEART.

AUSTRALIAN HAIRDRESSERS TURNED up to learn and offer their funds to help Melbourne hairdressers who have financially struggled with the Stage 4 lockdown, in the four week online education and fundraising initiative titled Hearts 4 Vic. The program was entirely free for Victorian hairdressers, while other attendees were asked to make a donation.

These donations have been collected by Hair Aid, a significant registered charity, which will convert the funds into shopping vouchers to help hairdressers who are struggling to buy everyday essentials.

More than $15,000 has been raised through Aftermath HairEd creative sessions, combined with committee member Jenni Tarrant’s Industry Friends

with Helping Hands Go Fund Me page and the Hearts 4 Vic business mentoring marathons.

Congratulations to those who pioneered this inspiring effort – Kobi Bokshish and Adam Ciaccia, founders of the hosting platform Aftermath Hair Ed, alongside the Hearts 4 Vic committee members, founder Julie Mahoney of Perriot’s Perth, Jenni Tarrant of Bond Hair and Beauty, Selina Tomasich of Hair Aid, Sharon Blain, Jenny De Oliviera of Aveda, Pauline McCabe of Rock, Paper, Scissors and Leanne Cutler of Siren Marketing.

Kicking off on Monday August 17 with cut, colour and style, each Monday's creative sessions included hair legends such as Kobi Bokshish, Stevie English, Sharon Blain, Lorna Evans, Danny Pato,

Mark Hayes, Adam Ciaccia, Lyndal Salmon, Ailli Puss, Nazar Lamy, JB Mazzella and representatives of TONI&GUY as speakers.

On Wednesday nights, education focused on topics such as mental health and wellbeing, social media, technology and more, as each week hosted sessions that spoke to moving forward through COVID, mentally, emotionally, physically and in business. Educators included Judith Lowe, John Hickey, Sharon Blain, Nicole Healy, Joe Santalucia, Linda Woodhead, Kate Henderson, Joey Scandizzo, Leanne Cutler, Bernadette Beswick, Kristian Tognini, Julie Piantadosi, Simone Lee, Jo Burgess and INSTYLE editor Cameron Pine. Antony Whitaker offered an encore session after the four week program.

To donate visit www.hairaid.org.au/donate

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ONSTAGE

ZOOM SOIRÉE TONI&GUY HOSTED A ZOOM EDUCATION SOIRÉE TO SHOW OFF TRUE CONNECTIVITY IN THE MIDST OF SEPARATION, BRING LONDON FASHION WEEK’S BACKSTAGE THROUGH THE SCREEN AND PROVE THAT EDUCATION NEEDS NO PHYSICAL BOUNDS. TONI&GUY HAS PROVEN around the world the necessity of adaptability, true care and communication, this year and beyond, and its Australian family pivoted its education offering to showcase these values. Harnessing the adaptability the global juggernaut has shown to move through the challenges of 2020, the team evolved its usual education to an online format, with a headliner national Zoom Soirée.

The event proved and was built on the importance of team and industry connection, despite physical distance. Having been planned as a Franchise Visit from TONI&GUY educators, the travel restrictions required a format change, leading the way for the national conversation to be had as part of the Zoom event. The team used this opportunity to connect with salons in any capacity, rather than postponing their usual education processes.

“We have really looked at the needs of our current staff and those looking to potentially join our group,” said TONI&GUY Australia CEO Dennis Langford. “It has become apparent that people are looking at more than just ‘upskilling’, they are wanting to take a more holistic approach to their career, combining creative with wellbeing and personal growth and development.”

This education offering and all education materials are delivered by the 2020/2021 National Education Leaders, a team of strong educators, mentors and leaders who inspire in every facet of growth to truly help the national team develop. The team consists of National Creative Coordinator Jo Smith, National Education Coordinator Jude McEwen, National Technical Educator and Personal Development Facilitator Jack Morton and National Technical Educator and Coordinator Aaron Baker.

28 INSTYLE

The Zoom Soirée was hosted by Jack, who brought his charisma and energy beyond the screen. Other sessions included demonstrations unpacking technical 2020 trends by Cathy King and Aarron Baker, while Jo Smith in Victoria offered her creative insight on the recent trends of hair fashion epicentre London Fashion Week, through the latest runway season.

Attendees gained insight into how London Fashion Week has adapted through the restrictions and challenges of COVID-19, with the unique TONI&GUY lens into their familiar fashion stomping ground.

Other education included Dion Lee Andrew presenting his dynamic editorial insights, including how to craft bold looks in the studio. Maddy Robinson provided the final session, with a teaser of her ‘Moving Up’ presentation to the position of Technical Director. This inspired the TONI&GUY family by showing the development and influence that can come within the community network with hard work, talent and dedication.

Coming to you from all around the country, the TONI&GUY Australia family proved there’s nothing that can really keep them apart – not when education, inspiration, trends, insights and connectivity is just a Zoom call away.

For more information visit www.toniandguy.com.au

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ONSTAGE

RISE UP GHD IS CHANGING THE HEAT STYLING GAME ONCE AGAIN, WITH THE NEW RISE VOLUMING HOT BRUSH, BOASTING INTELLIGENT TECHNOLOGY THAT DELIVERS TWO TIMES MORE VOLUME FROM ROOT TO TIP.

THE LATEST INNOVATION and go-to styling obsession is here.

Welcome ghd rise, a particularly savvy, 3D volumising hot brush that creates double the volume from root to tip. The intelligent tool gently lifts the hair while styling, for extra shape, body and fullness, as well as building on the hot brush innovation that has been sweeping the world.

A volume-centric successor to the brand’s beloved glide hot brush, which sold out worldwide in the space of two weeks when it launched, this new tool provides versatile body-building qualities to the hot brush phenomenon.

“With volume continuing to be a popular searched term for hair and with a high lack of trust in volumising products, we wanted to set out to achieve an easy-to-use tool that delivers that trust and amazing results, every time,” explained ghd CEO Jeroen Temmerman.

The tool’s unique ultra-zone SMART technology covers the 32mm barrel, delivering a consistent and optimal 185°C across the round brush. This is monitored by infinity sensors 250 times per second, which adapts the power based on the user’s styling speed to consistently maintain this optimal temperature. Smooth-touch nylon bristles are also built to lift the hair at the roots and glide through locks for a tangle-free experience, creating healthy, longlasting styles.

“This innovation has really got me excited, all my clients crave volumised hair, but struggle. This easy to use tool creates volume from the root, creates flicks for fringes or ends or can be used to add body throughout. Whatever you want, you can get it quickly,” shared brand ambassador Adam Reed.

The tool is the first volumising hot brush for the brand and speaks to the continued innovation that ghd is renowned for. “ghd are constantly listening to what our professional stylists and consumers want, and developing technology to meet their needs and elevate the styling experience,” said Ludovic Dellazzeri, managing director of ghd anz. “Consumer studies show that volume is the number one hair need of women, and time is also an important factor with majority looking for quick styling fixes too.

The ghd rise is a direct response to those needs, a hot brush which delivers instant and effortless volume without compromising the hair’s health.”

The savvy tool is designed to obtain particularly close contact to the root of the hair, with high-quality nylon materials ensuring a smooth finish without the risk of burns. A sleek, tapered handle also allows for balanced, comfortable styling experience, while a 30 INSTYLE

soft stand protects surfaces and shields the bristles from damage when not in use.

Other covetable features include a quick 25 second heat up time, automatic sleep mode after 30 minutes, a two year warranty and universal voltage. The new launch has every styling angle covered.

“The beauty of the new ghd rise is that it can create both root lift at the crown and body through the lengths – making it a truly versatile styling partner for the professional stylist or the consumer at home,” explained Grant Norton, national education manager at ghd anz. “The 32mm barrel is the perfect length to add fullness and bounce throughout the lengths, while the bristles add airiness as well as root volume. For the professional stylist, ghd rise is the perfect tool to create gorgeous full-bodied, instant texture that holds in movement and lasts all day long.”

The powerful tool is the result of 570,000 hours of rigorous testing at ghd’s leading R&D facility in Cambridge, including over 1.5 million cycles and over 150,000 drop tests to guarantee quality.

Experts recommend pairing it with the brand’s root lift spray for even greater volume, and handy heat protection qualities. “ghd rise is our first ever heat styling solution for the millions of women seeking a volume solution,” said Karen Cox, head of marketing ghd anz. “Whether you’re a professional stylist wanting to achieve fuller, more voluminous styles in minimal time, or a consumer wanting a simple, effective way of achieving headturning volume quickly and easily, the ghd rise is your perfect styling partner.”

In your kit, on your shelf or never, ever leaving your hand, ghd rise is undoubtedly another styling, technological and retail game-changer from ghd.

For more information visit www.ghdhair.com/au

INFEATURE

Which ‘Plex are you using?

FLY THE FLAG WE TOOK A TOUR OF THE ALL-NEW KAO SALON DIVISION FLAGSHIP SYDNEY ACADEMY, DISCOVERING THE BUILD, LOCATION, DESIGN AND CONCEPT BEHIND THIS PROGRESSIVE NEW SPACE, WRITES SARAH MOURTOS. THE KAO SALON Division flagship Sydney Academy is opening its doors in October. Located at Reid House in the heart of the CBD, Associate Director of Channel Strategy Marketing and Education for Australia and New Zealand, Rita Marcon, says the sky is the limit for the state of the art education destination.

“Our salon is located in the heart of Sydney’s technology hub, fashion houses and caffeine heaven. This academy is about housing all of our creative events and classes throughout the year,” Rita said.

The 320 square metre space is the perfect marriage of modern and heritage to match the feel of Australian culture.

The building dates back to 1906 and Kao decided to restore rather than renovate some of the original features. Kao repaired the hardwood support columns back to their former glory.

“One of the things that excited me when I first walked into this location was the to-die-for windows,” she added.

The academy features 3.5-metre ceilings and large arch timber windows flooding the space with light, which any good colourist knows is essential to perfecting colour. Rita was involved with several of the Kao Salon Divisions education spaces around the globe and picked up a few handy tips throughout previous renovations.

“I made sure everything was stain proof, well as much as possible,” she said.

Each room is named after iconic Sydney landmarks. The Bondi Room is dedicated to Look and Learn sessions, and the

Opera Room is for technical hands-on colour and styling sessions. The Botany Room is a professional boardroom for theory learning, and The Darling Room is for styling and design. Another feature of the academy is a dedicated photographic studio in the Bondi Room for Kao Salon brands, salons, and fashion partners.

“You can do everything under one roof, from hair and makeup up to studio photography. The Bondi room has a private basin and the same excellent natural light seen throughout the entire space. It’s a great solution for celebrity sessions too. It’s completely private,” Rita said.

All of the hair stations are moveable and can be tucked away, turning the academy into an ideal event space equipped with a functional kitchen for catering. Another unique feature is the hanging brass dividers that will surround the basins for privacy.

“I sometimes feel very vulnerable when sitting at the basin, so we have included these gorgeous brass curtain dividers for added privacy and the ultimate experience. It’s also great for revealing looks and keeping that element of surprise,” Rita said.

The Kao Salon Academy is a hub for education, bespoke events and innovative classes.

“I’m so proud of what we have created. We look forward to welcoming our salon partners and stylists there to be inspired, learn and network,” Rita enthused.

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INFEATURE

BODA AT HOME

BODA HAIR BOUTIQUE'S INNOVATIVE HOME COLOUR KITS ARE JUST ONE EXAMPLE OF HOW MELBOURNE SALONS REVOLUTIONISED THE HAIRDRESSING GAME IN LOCKDOWN, WRITES SHANNON GUSS.

E

very challenge in 2020 has been met by the hairdressing community head on, including the first legal closures of hair salons to occur anywhere in Australia, when Melbourne salons shut their doors as a result of Stage 4 lockdown.

One major innovation that came about in this period of isolation was home colour and care kits. This became a must for not only Melbourne salons to offer, but also salons anywhere throughout the end of this year as we all continue to deal with some level of distancing and different client needs and expectations no matter where we are and what stage of restrictions we're facing.

Melbourne salon chain BODA Hair Boutique, which has locations in Malvern, Prahran and Richmond, paved the way after they closed their doors as a result of the lockdown. The salon offered Home Colour Kits and virtual appointments, showing us all how it’s done in the face of adversity. The salon continues to use their position in the community to give back and be a positive force in difficult times.

The BODA team, led by owners Martha Kourtidou (Chief Executive & Owner), Zoe Altmann (Chief Operations & CoOwner Richmond) and Zoe Reilly (Chief Leadership & Co-Owner Richmond), developed this concept within a matter of days after shutting down in August.

“The BODA Home Colour Kits is an opportunity to connect with the wider Melbourne community and build our brand outside the salon. We’ve taken a new approach in stage four and realise now more than ever people are taking better care of their hair. We want to be on-hand (virtually) to share our knowledge and tips on how to maintain good hair,” Martha said.

The kits were designed to cater to all hair colour types, including blonde, brunette, balayage or grey, with necessary 32 INSTYLE

colour refreshing for the extensive lockdown. A hairdresser from the salon personally created the kit of tailor-made colour for the client’s roots and ends, while also including a bowl, brush and sectioning clip just like the treatment experienced in salon. It also came with a 30-minute virtual appointment with a BODA hairdresser, who walked through the colour process step-by-step, for the necessary colour and coverage.

The team also carried out virtual appointments with clients beyond the home hair kits, to discuss the clients’ current hair regimens, products and how to best use their styling tools for upcoming spring styles. Importantly, they also continued to stock products with partner brands such as KEVIN.MURPHY and Wella Professionals, which clients could purchase online. The team continued to constantly communicate with and market to their 15,000 strong Instagram following, another essential facet of the lockdown to ensure clients were kept engaged and in the know.

In trying times, BODA Hair Boutique acted as a blueprint for how salons in Melbourne could still make the most of this time, communication with their community, sharing their expertise with clients from behind a screen and adding some practical positivity to the city. No matter where you are and what your situation is, remember to stay innovative, communicative, positive and business-savvy, as well as, most importantly, staying safe!

For more information visit www.bodahairboutique.com.au

INFEATURE

NOT YOUR PRINCESS KMS AND REEBOK TEAMED UP TO OFFER INSPIRING EDITORIAL AND CONCEPTUAL FASHION AND HAIR AND DEFY TIRED FEMALE STEREOTYPES IN THE PROCESS.

T

wo lauded companies joined forces for a campaign dedicated to inspirational hair and fashion, alongside larger concepts of important female strength and confidence. KMS partnered with Reebok on their new ‘Not Your Princess’ campaign, featuring trailblazing Australian women Jaguar Jonze, Becca Hatch and Tarah Jane Scott and with hair by KMS Global Artist Ali Holmes.

Relaunching the acclaimed athletic brand’s iconic Princess franchise, the creative concept paid homage to Reebok’s 2001’It’s A Woman’s World’ advertising campaign, which boldly mocked established gender roles. The original campaign featured such icons as rapper Missy Elliot, tennis champion Venus Williams and WNBA star Jennifer Azzi. 19 years later, these ideas of women’s rights, defying stereotypes and pushing for change are as relevant as ever. “’Not Your Princess’ pays respect to women whom boldly defy convention,” said Arnna Johnstone, Brand Director Reebok Pacific. “This gives Reebok the opportunity to honour a new generation of change makers whom are unapologetic in their unique identities, as they pursue excellence in their chosen industries.”

Ali created two looks for each model for the campaign shoot, which aesthetically covered concepts of athleticism, street wear, princess looks, retro themes and higher fashion.

“I kept nothing too perfect and ensured there was movement through the lengths,” Ali said of Jaguar’s look, which had her long locks softly straightened using KMS Therma shape 2 in 1 spray. “The KMS 2 in 1 spray has a super natural finish to it but left the hair with a healthy shine. Becca Hatch has amazing, almost ringlet like curls. To give a more defined look I scrunched the curls with a cocktail of KMS Tame Frizz oil and KMS Curl Up Wave Foam. Tarah had softer waves in a very undone look, nothing uniform or perfect. KMS Hair Play Sea Salt Spray was used to give Tarah’s hair a ‘lived in’ more care free look.”

Look two was more edgy street style hair, complementing the changing stylistic themes of the campaign itself.

“I felt like these looks embody KMS’ style philosophy, being inspired by people and places around us, capturing individual style and quirks,” Ali said. “Each model had a unique look that complemented the Reebok street wear, feflecting the models

as strong, powerful women. Jaguar wore fine braids on each side of her face, with two larger inside out braids threaded with white hair running from the crown. The look was finished with kiss curls around the face. I used KMS Hair Play Styling Gel and sprayed the hair down with water.”

“Becca Hatch’s curls were dialled up on volume and given a less uniform look,” she continued. “Lengthening the curl with KMS Hair Play Playable Texture. On her left side I twisted and knotted her curls away from her face and added a few kiss curls using KMS Hair Play Styling Gel. Tarah Jane had her hair sectioned into three sections, three ponytails going into each other starting at the nape, which is a great trick to keep the shorter neck hairs pulled up into a high pony, and ending in a sleek topknot on top with a twisted plait.

Tarah’s hair was finished with KMS Hair Stay Working Hair Spray.”

In 2020, our wardrobes have become largely pyjamas and active wear and this inspiring shoot reminded us to still keep that ever fashionable, while challenging gender norms and stereotypes on top of it all.

For more information visit www.kmshair.com INSTYLE 33

INFEATURE

GLOBAL RESPONSE WE BRING OUT THE WORLD MAP TO DISCOVER HOW TONI&GUY RESPONDED TO THE PANDEMIC ON A GLOBAL SCALE, WRITES SHANNON GUSS.

C

OVID-19 has affected the entire world differently, with variations in case numbers, regulations, protocols and attitudes across the globe. For a renowned international haircare company like TONI&GUY, that’s meant a focus on international connectivity and tailored practices by region, used to weather a difficult year for the brand, industry and world as a whole.

“TONI&GUY is 57 years old and we have survived and thrived through recessions, but this was completely different. It has brought challenges we have never experienced and forced us to look at the business in a way that was unprecedented,” said global creative director, Sacha Mascolo-Tarbuck.

“When it first started, normal ways of working were no longer appropriate; we had to change our leadership and communication,” explained CEO Nigel Darwin. “Our focus is usually planning three or five years ahead; this changed to focusing on the tomorrow. Our number one concern was our communication with our teams, their mental and emotional health. Our partners were worried about their businesses and livelihood and we had to protect them.”

“We rebuilt the way we communicate with our global community and learnt lessons from other markets. Week by week our journey was changing. Every country had its own challenges and rules but the principles were the same – professionalism, social distancing and PPE. Then we focused on client communication and getting ready for reopening,” he continued.

Globally, the brand innovated quickly, uniting the community with informative Zoom calls, gaining insight into their financially significant services, showcasing top performing salons and having an open dialogue about business, creativity and education.

Social media was major and salons were refreshed, while product promotions and retail became particularly important. Shifting out of lockdown in most regions has maintained that same level of care, with TONI&GUY using the opportunity to transform their business for the better, rather than just get by.

“The pandemic has given us a rare and unusual opportunity to pause, refresh and prepare,” Nigel said. “Salons being closed was a challenge but we flipped this into an opportunity. We’ve addressed things that were on our agenda and have achieved in three months that would usually take three years. We’ve rebuilt our community globally, stepped up our client communication on social media and updated our technology. We want TONI&GUY and the industry to come out of this stronger than ever.”

“We have a global community of 8000 people and we feel more connected than ever. New friendships and new relationships have been formed. As hairdressers we make people feel better about themselves and you can’t put a price on that,” Sacha added.

We hear from some global brand experts for unique insights into how various regions responded to the crisis.

34 INSTYLE

THE UK With a late lockdown and suddenly empty salons and academies, the UK industry had seen the effects across the globe when the pandemic finally reached them.

“For us, the most important thing was to make sure all our teams were OK – there was a lot of uncertainty and fear and we spent the first few days making sure furlough was in place and people felt safe,” explained Cos Sakkas, international artistic director and nominee for British Hairdresser of the Year, UK. From there, social media initiatives like the training material with TONI&GUY Breakfast Club on Instagram, as well as constant online communication, defined the lockdown. The salons had two weeks notice to re-open in England, meaning exhaustive extra safety measures based on global recon of what had and hadn’t been working, to satisfy both clients and hairdressers.

“I’m proud of the community we have created. I feel as close to my colleagues in Australia as I do to the team I work in the academy with. We have shared our knowledge, our fears and our hopes and this bonding will be with us forever,” Cos said.

ASIA In Asia, protecting salon teams with the correct equipment was paramount, and lockdown styles and durations were extremely varied across the region, which meant government requirements were also particularly diverse. The TONI&GUY community across the region had to manage these various expectations.

“From the outset we were concerned for the mental and emotional wellbeing of all our team members. So online communications went from regular emails to Instagram, Zoom, Microsoft teams – we used it all,” said Bill Watson, educational director for TONI&GUY Asia. “The most important thing was we wanted our team to know we were all in it together.”

Bill cites greater global connectivity and interaction as one of the many opportunities that have come out of the crisis, with highlights including twice weekly global meetings with key educators and international education being conducted online.

“Being part of a global company meant we could all learn from each other as countries came out of lockdown at different times.

We swapped key learnings and details, it was amazing,” he said.

“During this time TONI&GUY did what it has always done for me, surrounded me with the best people, and helped me to be my best me, and that gave me the strength and drive to help others.”

67%

OF PARTICIPANTS NEW ZEALAND

ITALY

In the strict initial lockdown of New Zealand, mandated with 72 hours notice, the government stepped in to financially sustain the salon community.

“I put all my focus on inspiring, motivating and getting my team super excited about coming back to work,” explained Bronwyn Illingworth, director TONI&GUY New Zealand. “During lockdown we looked at the whole situation through our clients’ eyes, and really kept in touch with them. We did some marketing on tips and hair hacks and kept everything upbeat and positive. We did this as a team and came up with some really strong ideas. It was important the team was kept busy with their education plans; we all wanted to come back stronger. It also gave us time to look at the financial side of the business.”

New Zealand came out of lockdown to no new cases, which meant legal approaches to social distancing, sanitisers and client contact tracing were loose, but salons went above and beyond to show care.

Bronwyn credits the leadership of TONI&GUY, with meetings, education sessions and advice across the globe, ensuring peak connectivity and the ability to share knowledge across the world.

“Even though we were hit financially because of loss of turnover, we actually had a 22 per cent increase on clients year on year, and had our busiest week in history the second week out of lockdown."

Care for and clarity with clients was immediately key for Italy, with daily tips on how to care for hair at home through virtual consultations, video tutorials, weekly Instagram Lives and a focus on positivity.

“From the outset, we made sure we connected with our team and our clients – we constantly communicated in a positive and empathetic way and helped them navigate the everchanging scenarios,” shared Charity Cheah, co-founder TONI&GUY Italy. “We used the lockdown time constructively to strengthen our teams’ training needs with cutting and styling sessions, consultation skills and updating their education and soft skill needs so they felt that they would come back stronger than ever. The biggest challenge for us was bridging the physical distance between clients and hairdressers and we made it a priority to keep these relationships alive."

“It was our focus to provide true support and efficient tools to help everyone stay positive,” she continued.

“Our international community was incredible and the support we had was phenomenal. We really felt connected with colleagues in other countries, shared our stories, learnt so much and never felt alone.”

Re-opening into Italy included strict protocols and top-tier standards of service, from temperature checks, to longer opening hours, sanitised salons and individual sanitisation packs with masks, disposable towels and gowns.

“Consumer behaviour has changed; they now appreciate brands and companies stepping up even more in service excellence and professionalism with an eye on health and wellbeing,” Charity said. “Average spend is 30 per cent higher and clients are purchasing more products than before. It has been a most unprecedented experience but an important learning curve too.”

“As a global company we have fostered stronger relationships in our network, our team and our clients. It has all been an opportunity to expand and this has definitely made us more resilient and united,” she continued.

This global case study makes several things abundantly clear – we have so much to learn from each other, we’re stronger together and, despite the differences in our situations and struggles, we’re never alone.

For more information visit www.toniandguy.com.au

SPAIN “When lockdown was announced initially the Spanish Government wanted salons to stay open because we were considered key to society,” said Jose Boix, head of TONI&GUY Spain. “However, it wasn’t long before we realised we were going through a big health scare and clients were staying home, so it didn’t make sense to open. The lockdown has been very difficult for some people. Many people were depressed with the uncertainty of jobs, families and the economy."

“Being positive was the only way to get through it and we spent a lot of time talking as a team, connecting with other people in the industry and looking after ourselves mentally as well as physically."

Jose explained that confusing communication from the government necessitated even stronger and clearer communication from the salon community itself. A sense of international community camaraderie was also key in a difficult time “While I was looking after my team’s wellbeing, I felt the international team were looking after mine."

IN A CLINICALLY SUPERVISED TRIAL

EXPERIENCED A POSITIVE RESULT

INNO V

PATEATION NT

FSP

[Follicle Stimulation Program]

THE PROVEN TREATMENT FOR THINNING HAIR IN MEN & WOMEN *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney

02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic

INFEATURE

LIFE ACCORDING TO HOWARD INDUSTRY VETERAN AND R+CO CREATOR HOWARD MCCLAREN’S VAST HAIRDRESSING EXPERIENCE, PENCHANT FOR INNOVATION AND APPROACH TO THE PRESENT AND FUTURE OF HAIRDRESSING IS A STORY WORTH HEARING, WRITES SHANNON GUSS.

A

fter more than 25 years as an innovator with Bumble and Bumble, his turn as a salon owner with his Los Angeles based White House Studio and famed experience as a renowned educator and editorial hair expert, Howard McClaren pioneered R+Co. We chatted to the hair industry legend from his base in LA to discuss his perspective on his past, his influence and the trials, tribulations and future of the hair industry at large.

Working with renowned fashion-forward hairdresser Garren and famed men’s hair groomer and celebrity stylist Thom Priano, the group saw a gap in the haircare market for something new, fresh and organic, fortified by the benefit of their varying and vast perspectives.

“At that time I felt there was a massive hole in the industry with education, and millennials not really getting into the classics,” Howard said. “It was kind of like everybody was just Instagram famous and, for us, it was about going back to really classic education and referencing, and then bringing a new type of product that was obviously organic. We just felt that was a huge hole to be filled and that was really it.”

Over several years in the industry, the brand has managed to evolve with the times, crediting their personalised and smaller mentality, even as they’ve actually grown in stature, with their capacity to stay adaptable.

“Being able to shape shift any day for us is very important,” Howard shared, adding that ‘skinification’, or understanding the relevance of skincare in haircare, has been vital to his own innovative practices. R+Co’s ingredients often take from skincare, prioritising scalp care and working with the unique facets of the scalp that allow hair to grow and remain healthy. New launches work with this concept and showcase the prominence of health and wellness in the R+Co DNA. It’s this tailored mentality, true sense of care and passion for innovation that allows R+Co to truly help their salons with speed and efficiency when COVID hit.

36 INSTYLE

“By April we had an affiliation program where we were giving hairdressers up to 45 per cent of a sale so they could still keep in contact with their clients, maintaining the products and maintaining our relationship with them, and that was massively successful for us,” Howard said. “Being a small brand, we can shift on a dime, or a quarter, or a penny. We can make those changes and really reach out to our customers and their customers to try keep things moving and keep people motivated.”

This approach didn’t stop there. Constant online communication with salon owners and managers, education and a true want to help has defined the R+Co response to the pandemic.

Constant connectivity, Howard says, is the key to the pandemic response for the entire salon community. “Don’t let someone feel alone” is a personal and brand mantra.

“For us it’s really been about reaching deeper into our customer service and working with people, not to try and make money, but to make people feel confident that we’re going to get through this,” Howard said. “It’s never going to be the same but how do we prepare for what’s next? Hairdressers are very smart people, they’re funny, but they have an intelligence in the creative level that you can dig deep and help them get over this, go over the day to day to try and prepare them for what’s next.”

A highlight has been drive-in education nights, where attendees learn while distanced in their cars, but can grab a (masked-up) beer or taco at will. Zoom series on everything from photography to music and books have also maintained motivation for the R+Co bubble, engaging the community and protecting that socialness that’s so paramount for the hairdressing industry.

After more than four decades in the industry, Howard’s career has taken him to a lot of places – from his beginnings in Glasgow, to New York, London, Paris and LA – and a lot of different fields – photography, brand development, film and education beyond his business and hairdressing roles. In this storied career he’s learned the power of reinvention and the importance of changing when you’re on top. Within that, he finds the highlights in the minutiae of his work.

LUXURY KERATIN

SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION

“It’s a career, it’s not just a job,” he said.

“When you do a French Vogue cover, or you do a client in a salon and it’s the best haircut they’ve ever had. There are so many great highlights but ultimately for me it’s about being able to change and not be afraid to change.”

More specifically, Howard looks at his major wins in brand development, inspiring travels and work alongside hairdressing legends like Anthony Mascolo as pinch-me moments in his career, but there’s a more recent development that truly takes the cake.

“My son is a hairdresser as well,” Howard said. “ Watching him graduate and being on stage with him in New Orleans was spectacular. He was cutting hair besides me on stage in front of all these people and I was just so proud. I think I was in tears actually. It’s constantly being able to have those moments, you can’t predict them.”

R+Co’s approach to the future embraces a sense of the past, with a reverence for the hairdressing legends and fashion pioneers of yesteryear. Knowing where we come from, and classic hair, beauty and fashion references from Dior to Balenciaga or Vidal Sassoon, informs the future. For R+Co,

that future is still largely predicated on wellness.

“Millennials want brands that are very transparent, they want to know who and why we’re making products. People are starting to understand that we have to take care of ourselves and, more importantly, understand our needs as individuals. That’s where hairdressing comes in. We’re creating individual characters, one size doesn’t fit all,” Howard said.

For the brand, this means varied, diverse products that are truly effective in what they’re trying to do. In education, it’s understanding both the classic references and personal client needs. According to Howard, lockdown offers the time and opportunity to ask those questions, develop relationships and go deeper with clients and the community, beyond trends or even culture, to truly great hairdressing.

In the end, the R+Co through line isn’t all that complicated. It’s built on quality ingredients, with a vegan, eco-conscious ethos. For three hair legends who have experienced most of what there is to experience in hair, they, and their brand, are constantly learning, growing and innovating, from pandemic approaches to their newest product launches.

“Ultimately, we want products that we want to use in the salon, and I’ll give to my friends and not be embarrassed about,” Howard said.

A noble endeavour to be sure, from a truly inspiring group of innovators.

For more information visit www.rando.com

CLASSIC

NEW NATURAL

• REPAIR & CONDITION • HUMIDITY PROOF • FRIZZ FREE • SMOOTH • INCREDIBLE SHINE • SUPER QUICK STYLING

300ML & 1 LITRE SIZES AVAILABLE EVALUATION KIT

JUST $75

02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic

For stockists call Dateline Imports P/L on (02) 9666 3611 or visit babylisspro.com.au

INCOLLECTION

SPIRIT THREE INSPIRING LOCAL HAIR ARTISTS TEAMED UP TO SHOW OFF THEIR TAKE ON SCHWARZKOPF PROFESSIONAL'S ESSENTIAL LOOKS 1.0 SS20 TRENDS AND, AS SUCH, THE SPIRIT COLLECTION WAS BORN.

W

elcome The Spirit Collection, our Australian and New Zealand interpretation of the Schwarzkopf Professional Essential Looks 1.0 SS20 trends. Showcasing our local creativity and innovating artistry in an otherwise difficult year, The Spirit Collection presents an aesthetic predicated on a continual sense of change or flux.

Built by a team of award-winning editorial and creative hair artists consisting of Nic Shiun, Travis Balcke and Jason Fassbender, the artists created their versions of three global trends – Punk Spirit, Refined Traditions and Let It Bloom.

The collection was creatively directed by Anna Plunkett and Luke Sales from Romance Was Born, with the pair fusing design and storytelling in a final collection that celebrates life and identity. Schwarzkopf Professional ANZ Ambassador Dee Parker Attwood joined virtually from lockdown in Melbourne to offer support and advice to the artists.

Artist Rémi Jones pulled from his image archives to provide the set backdrops, which included Australian and New Zealand landscapes and fragments of time. Highlights included Sydney Park during Wattle Season and New Zealand’s rocky landscapes.

Trend 1 is Punk Spirit, with looks created by Nic and Jason to showcase a quirky, rebellious spirit, finished with a softer twist – think layering, transparency and a more subtle and moody glamour.

“This season Essential Looks are really on-trend at the moment and what our customers are asking for, for Punk Spirit we are seeing a lot of short fringes, layering at the back, and a lot of texture. It can be subtle but also fun,” Nic explained.

“Punk Spirt to me was about what is going on right now,” Jason agreed. “There is a rebellion out there, there is a push back and I can’t help but think of Vivian Westwood’s references to anarchy when I was creating my look. The great thing about Punk Spirit in 2020 is that we’ve had so many iterations of punk over the years, and they’ve come together to form today’s version, which is pretty spectacular. People aren’t afraid of change anymore, and we are seeing a big shift in salon with clients coming to us after the lockdown period saying they want to experiment with their hair. They want to try colour; they want a cut.”

The Refined Traditions aesthetic, with looks by Travis and Nic, subverts timeless looks and classic shapes to reinvent tradition with dual flair and precision.

40 INSTYLE

Image by Travis Balcke

“I feel like we’ve simplified and stripped back life at this point in time, and it’s reflected in this look,” Travis explained.

“In our salons we do a lot of creative colour, like pink and blue.

Schwarzkopf Professional gives us a lot of room to be creative.

The BLONDME Lightener is amazing and the condition of the hair after lightening is phenomenal,” Nic added.

Finally, the Let It Bloom trend presents distinctly Australian florals for a truly romantic look, offering emerging optimism and bright beauty through creative expression.

“Let It Bloom for me was the girl coming into herself, but also having that confidence about who she is. She’s embracing her own new natural,” Travis said. “Big hair has definitely come back; it’s about encouraging people to embrace what they have. There are so many things that have been invented to remove volume from the hair, so Let It Bloom for me was about embracing the hair that you have. So, if you have big hair or frizzy hair then sometimes that can be an amazing thing too!

It’s not always about hiding those things because volume is incredible, frizz can look ethereal.”

“We’re finally at a stage in beauty where we are celebrating uniqueness, and there is a push from consumers to have a better representation of their individuality. People really want to look like a better version of themselves,” Jason continued.

“We haven’t tried to change the models too much. We’ve really just enhanced what the models already have, and I think that’s a representation of Australia and New Zealand’s approach to beauty.”

Be inspired by the collection.

For more information visit www.schwarzkopf-professional.com.au

INCOLLECTION

Image by Travis Balcke

Image by Jason Fassbender

Image by Jason Fassbender

Let It Bloom

INSTYLE 41

Image by Jason Fassbender

Image by Jason Fassbender

Punk Spirit

42 INSTYLE

Image by Nic Shuin

Image by Nic Shuin

INCOLLECTION

Refined Traditions

Image by Nic Shuin

Image by Travis Balcke

INSTYLE 43

COVER STORY

WISH UPON A STAR

GHD’S 2020 CHRISTMAS COLLECTION IS INSPIRED BY STARRY NIGHTS, CONSTELLATIONS AND THAT MAGIC TIME OF YEAR WHERE DREAMS (AND HAIR DREAMS) REALLY DO COME TRUE.

W

elcome the Wish Upon A Star collection of must-have, limited edition tools from ghd, available from October right in time for and especially because of the holiday season. The Christmas collection’s eye-catching design is comprised of iridescent whites, striking satin gold accents and luxe midnight blues, capturing the quality of stars and constellations that shine that much brighter on Christmas Eve. “ghd are constantly striving to innovate our offering; most recently we have done this with our helios aeroprecis hairdryer and rise volumising hot brush,” shared Ludovic Dellazzeri, managing director, ghd anz. “Our Christmas collection really is the crowning jewel of our campaigns, encapsulating all our portfolio to provide themed gifting options during the festive season.”

“Our Wish Upon a Star collection is all about making hair dreams come true and empowering your loved ones to feel like a queen every single day – which is a wonderful gift to give, heading into the festive season,” he continued. “Not only is it our most luxurious collection to date, but the variety you can get across the collection means that everyone will be able to find the perfect gift for themselves and their loved ones, whatever their hair dreams and fitting into any budget.”

The must-have new designs come in a range of specialised sets and tools. In the ghd deluxe gift set, the ghd platinum+ SMART styler and ghd helios professional hairdryer, both in sleek white with satin gold accents, are cased in a luxurious midnight blue vanity case, also with gold accents. This combination of tools 44 INSTYLE

ensures the gift of total stylistic capabilities, complete with bold design and that little bit of Christmas magic.

The ghd platinum + styler gift set focuses on this hero tool, with ultra-zone features and predictive technology to adapt heat and power to individual hair styling needs as designed in white and gold and housed in its personal vanity case.

The ghd helios professional hairdryer can be purchased as an individual tool in this luxury design, arriving in a thematic blue dust bag, and with the technology to offer more shine and faster styling.

COVER STORY

“Our Wish Upon a Star collection is all about making hair dreams come true and empowering your loved ones to feel like a queen every single day – which is a wonderful gift to give, heading into the festive season.”

LUDOVIC DELLAZZERI

The ghd gold styler gift set features this iconic tool at its centre, with dual-zone technology and a modernised designed for smooth, easy styling. The renowned tool comes in a midnight blue vanity case, ideal for travel and housing at home, in salon or on the retail shelf.

The Christmas gifting collection also includes a number of ghd’s bestsellers, from the creative curl wand to the brush that broke the internet, the ghd glide hot brush, each accompanied by unique, value added components such as heat mats, roll bags and more. An additional, limited edition style gift set including seasonal, festive clips and the brand’s heat protect spray, along with the collection’s classic

midnight blue case, ensure there’s a retail option and gift solution at every price point for any type of consumer.

“As the most gifted hair tool brand in Australia and New Zealand, we’re also passionate about supporting our salons during the holiday season which we know is the busiest time of year,” Ludovic said. “That’s why we also launch an entire Christmas campaign to support the collection – it helps consumers to understand the story behind the collection and really gives our salons a platform to recommend the best option to their clients.”

The tools and campaign aren’t just artistically inspired by the magic of the

season, but also fashion and aesthetic trends on the international Autumn Winter runways. The savvy products allow professional hairdressers and clients to create curls, waves, straight styles and more at their absolute best.

Leaning into the luxe factor and boasting pure stylistic decadence for under the tree, the new Wish Upon A Star ghd collection merges important heat styling technology with truly thoughtful, storied and chic design, as a go-to retail option and covetable item at the top of Santa’s list. The season has never felt brighter.

For more information visit www.ghdhair.com/au INSTYLE 45

For stockists call Dateline Imports P/L on (02) 9666 3611 or visit datelinecity.com

ADVANCED CLIMATE CONTROLÂŽ Our Anti-Frizz Nano Technology penetrates hair with silk protein, Sericin, sealing the cuticle with a protective barrier that locks in moisture and prevents frizz. Hair is left silky-soft, shiny, and with frizz-free definition.

/DatelineImportsAustralia

@datelineimports

INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

PHILIP KINGSLEY Finishing Touch Polishing Serum 1300 437 436 UNITE U:DRY High Dry Shampoo 1300 386 583 HAIR RITUEL BY SISLEY Restructuring Nourishing Balm 1300 780 800 NAK HAIR Colour Masque Gothic 07 3899 9133 GOLDWELL Dualsenses Curls & Waves Hydrating Shampoo 1300 135 722 TRICHOVEDIC Volumising Foam and Volumising Powder 02 9489 7776 AVEDA Botanical Repair Strengthening Leave-In Treatment 1800 292 069 MOROCCANOIL Blonde Perfecting Purple Shampoo 1300 437 436 PRAVANA Polish & ReUNITE Split End Mender 1300 386 583 ALFAPARF MILANO Semi Di LINO Volumizing Spray 03 9336 2088 SCHWARZKOPF PROFESSIONAL Fibre Clinix Tame Spray and Booster 02 9978 0666 48 INSTYLE

INHAIR

FANOLA No Yellow Incredible Foam 1300 326 652 JOICO K-Pak Color Therapy Color-Protecting Shampoo and Conditioner 1300 764 437 SCHWARZKOPF PROFESSIONAL Fibre Clinix Fortify Shampoo, Treatment and Booster 02 9978 0666 LAKMÉ Teknia Color Stay Conditioner 1300 437 436 JUUCE Botanic Oil Spray 07 3850 6200 EVO Liquid Rollers Curl Balm 1300 437 436 COLOR WOW Color Security Conditioner 1300 437 436 NAK HAIR Colour Masque Babydoll 07 3899 9133 PRAVANA Color Enhancer Pink 1300 386 583 INSTYLE 49

LUXURY

STATE OF FLUX

L

uxury’s

NEW SPEED

50 INSTYLE

THE

LUXE COLLECTION

EVY Professional

evyprofessional •evyprofessional.com • Tel. 1300 760 165

LUXURY FEATURE

LUXURY INFUSION EVY PROFESSIONAL’S E-CURL PRO TOOL IS THE HEIGHT OF AFFORDABLE LUXURY, CREATED BY STYLISTS FOR STYLISTS FOR TRULY PROFESSIONAL CARE WITH HERO MINERAL INFUSED TECHNOLOGY.

T

he E-CURL PRO by EVY PROFESSIONAL paves the way for healthier looking hair and volume created in styling. Accommodating five interchangeable barrels, the versatile tool caters to professional stylists and clients looking for their next must-have retail purchase, offering luxe looks with ease and efficiency.

The five interchangeable barrels – comprised of a 8/19mm conical, 18/25mm conical, 19/25mm oval with cool tip, 19/32mm oval with cool tip and 32mm classic round with clamp - are easily replaced with an easy locking system.

THE

LUXE COLLECTION

NEW RELEASE

E - CURL PRO Key Features • • • • • • • •

5 interchangeable heads with easy locking system Mineral Infused Technology for inner hydration and ultimate shine 8/19mm conical 18/25mm conical 19/25mm oval with cool tip 19/32mm oval with cool tip 32mm classic round with clamp Finger grip on barrel for safe removal

• • • • • • • •

LCD display for precise temperature control 160-210C / 320-410 F Professional heat resistant travel and storage bag Protecting heatproof mat and glove Ergonomic - super lightweight Auto shut off after 60 minutes 3 meter cord 360° (degree) swivel cord Universal voltage 100-240V 50/60 Hz 24 months warranty

Mineral Infused Technology The EVY E-CURL PRO with Mineral Infused Technology allows you to create healthier looking hair with volume that lasts. The ultimate styling tool collection with 5 interchangeable barrels is a must for all professionals and consumers demanding the ultimate styling tool collection. Beware of Addiction!

52 INSTYLE

EVY Professional

evyprofessional •evyprofessional.com • Tel. 1300 760 165

storage bag and is also complemented by a protecting heatproof mat and glove.

The EVY PROFESSIONAL range was created by Australian former hairdresser and salon owner Tracey BazzanoLauretta, building on her decades of experience and extreme passion for the hair industry to fill the gaps in the market that give hairdressers what they truly want and need. The brand is focused on technological advancement, the importance of hydration during styling

There is a finger grip on the barrel for safe removal and, intelligently, an LCD display for precise temperature control between 160-210 degrees Celsius. In the tool’s styling capacity, Mineral Infused Technology is the hero component, creating inner hydration and ultimate shine.

Other important features include an auto shut off mode after sixty minutes, a three metre 360° degree swivel cord and universal voltage of 100-240V 50/60 Hz. Significantly, the E-CURL PRO is ergonomically designed to be incredibly lightweight, giving professional hairdressers’ tired arms a break with endless styling in salon. Moreover, the tool offers a 24-month warranty, includes a professional heat resistant travel and

and hair health during styling as well.

The brand offers a range of tools to suit its commendable mantra and propel the salon community ever forward.

Part of EVY PROFESSIONAL’s luxe collection, together with the savvy iQONEGLIDE STYLER, the E-CURL PRO defines luxury without breaking the bank, sleekly designed in black to sit on your retail shelf or kit and appeal to hairdressers and clients who want styling with volume, quality and ease. The full collection offers a comprehensive approach to styling with care, hair health and professionalism always front of mind.

Discover the little luxury that is E-CURL PRO. For more information visit www.evyprofessional.com

E - CURL PRO

A STATE OF

F

THE LUXURY MARKET IS MOVING AT RECORD SPEED AND THE CONSUMER EXPECTS LUXURY AT EVERY TOUCH POINT, EVEN WITHOUT THE FULL TIMEFRAME OR PRICE TAG COMMONLY ASSOCIATED WITH LUXURY. HOW WE ADAPT AND FUEL PURCHASE INTENT IS MORE CRUCIAL THAN EVER, WRITES CAMERON PINE.

H

aircare is a saturated market, with brands experiencing difficulty building loyalty with consumers in a crowded luxury market that’s as confusing as it predictable. Many brands are choosing to direct their efforts to video and online and social retargargeting to to really ‘sell’ the experience, with research suggesting that the average person spends almost 10 years of their life watching television and video.

MOBILE FIRST Whatever assets you create they need to be mobile ready. Mobile has gone beyond the average 2 hours and 14 minutes per day from 2019 and consumers are searching for invaluable insights to inspire their purchases.

Haircare brands, salons and luxury hair and beauty providers need to plan and activate around key trigger moments to connect and stay relevant with their audiences. Hairdressers, you’ll be pleased to know you are the top search around chill/relaxation/ luxury treatments as a category coming in at 22 per cent, above ‘hair treatments’ specifically at 19 per cent and hair masks at just 3 per cent. This represents that your ideal opportunity is around hair treatments and in-salon services with a chilled luxury vibe to really attract and indulge the consumer.

INFLUENCED BY THE INFLUENTIAL It’s no secret that more and more of us are looking at our fellow consumers to influence our purchasing decisions. Whether it’s discovering the latest ‘must-have’ hair treatment, face cream or beauty destination consumers are no longer looking at the companies for the best launches and inspiration – instead social, blogs, ‘influencers’ and online content iss key for the next round of 'luxspiration'.

Hair is a big word in social media. In fact, on Instagram there are more than 180 million posts with the hashtag #hair. When you start scrolling through these posts you see a vast wealth of content and inspiration from pixie crops and bright purple and pink hues, to floor length hair and how to’s.

POISED FOR CHANGE While just some years back, ‘luxury’ brands could largely be rattled off the top of your head, we are facing a new climate with disruptors becoming the biggest search of haircare since 2018 – and we are not just talking traditional shampoos and 54 INSTYLE

conditioners, supplements across a number of labels has moved into the luxury haircare domain – think JS Health vitamins, Apotecari hair supplements and Bondi Boost. These are just a few of the brands outside of the traditional haircare realm but who have entered into the luxury hair space.

From influencer to big business, nutritionist Jessica Sepel organically grew her company – JSHealth – through effective online personal branding.

Jessica is also a bestselling health author and international health and wellness influencer who took her business from half a million to several million in just 12 months - proving that content is the best way to sell product.

Her business initially was her blog, endorsement deals and sales from her books, however in February 2017 she launched the JSHealth 8- week program which grew the business from 400K – $7 Million in 12 months.

She credits her success to having authenticity online and building a loyal community of engaged followers from that real, personable approach.

In 2018, Jess launched a new game-changing app, the JSHealth app in addition to her vitamins range and in just the last 5 months, the vitamins range revenues are up 326 per cent, total business revenue is up 400 per cent and community engagement and growth has increased by 430 per cent. Her supplement range covers hair, skin and gut health.

“Another factor that has contributed to our growth is my willingness to be open. I’ve always been honest and vulnerable about my journey. That’s just how I am. From the beginning, I opened up about my fears, my daily struggles and how I’ve found healing. In fact, I still do this today. It’s so important to share who you really are on social media. We’re so surrounded with everyone’s ‘highlights reel’, so it’s important to share the real day to day,” said Jess.

It’s also testament to the fact that if you want to sell luxury products or product at a premium price point you need authentic content that people will engage with.

Consumers are powerful in haircare, determining when, where and how they interact with brands and with more touchpoints and choice of ‘luxury’ brands and ‘disruptor’ brands than ever before, they are spending an increasing amount of time searching for a brand they truly engage with. With the most popular searches still being 'conditioner' and 'organic' – an increasing concern towards the long-term health of their hair.

LUXURY FEATURE

LUXURY HAIRCARE MARKET GROWTH AND TRENDS The global luxury hair care market size is anticipated to reach USD$31.50 billion by 2027, expanding at a compounding annual growth rate of 5.9 per cent from 2020 to 2027. Increasing e-commerce sales and growth of the male wellness sector are some of the major factors contributing to the rising demand for hair products worldwide and whereas men in haircare weren’t specifically targeted, we are going to see more of this.

Luxury haircare brands are expected to focus more on the packaging design of products to appeal to an expanding ‘influencer generation’ in the country who keep on sharing their haircare moments with their friends or followers on social media.

OUAI, a Los Angeles-based disruptive luxury haircare brand, studied consumer trends extensively on social media to fuel a product strategy that ensured it met the needs of what consumers are looking for, not just from a performance standpoint but also design.

Asian consumers, most notably Chinese, Japanese and Indian consumers, see luxury cosmetics, including haircare products, as a form of social capital that marks them apart in society. Highend consumers in the Asian markets increasingly prefer luxury haircare brands that resonate on a cultural level.

In the coming years, multinational luxury haircare firms are expected to introduce boutique brands to incorporate local aesthetics to increase product appeal among consumers.

Asia Pacific emerged as the largest regional market for luxury hair care in 2019. This region is forecast to maintain its lead throughout the forecast timeframe, given the increasing popularity of prestige products among an expanding consumer base.

In an effort to stem the rapid spread of the coronavirus, countries across the Asia Pacific, most notably India, continue to push for social distancing rules, thereby forcing individuals to stay indoors. Such moves, in turn, are expected to have a negative impact on the growth of the market, mainly throughout the remainder of 2020 and, while many show growth is flat, some brands are experiencing the highest online sales numbers and record months, despite the pandemic.

THE FUTURE OF LUXURY – TRENDS TO STAY AHEAD IN 2020 AND BEYOND 2020 has brought a lot of uncertainty and challenges however luxury brands with the right mindset are still experiencing boundless opportunities if they are agile and willing to pivot a new model with these key factors.

1. Relevance is the new legacy; Beyond historical credentials, luxury brands need to continuously look for new avenues of relevance in alignment with today’s expectations to offer a more personal level of relevance.

2. Diversify and broaden appeal; The past few years have been rhythmed by the largest luxury powerhouses going on rapid acquisition sprees to build a more consolidated portfolio of complementary brands.

3. Data as a launchpad to private labels; in-house labels and brands are poised to accelerate by leveraging their wealth of sales data and their existing online community, luxury retailers can easily create beloved inhouse lines.

4. Elevated culture of inclusivity; We have seen brands investing more seriously in inclusivity. Beyond big glossy campaigns, they will embed inclusivity in their business models and internal culture fully.

5. Newness and nowness: responsive personalisation; Affluent consumers will increasingly expect adaptive services and experiences to fit their changing needs. Luxury brands will work on delivering realtime, personalised experiences and seamless convenience with the support of technologies such as facial recognition, sensors and smart objects.

6. The devil is in the data; Luxury businesses started to more seriously leverage their wealth of customer data in 2019, but a slew of data breaches reinforced questions of data protection and consumer privacy so knowing your limits earns luxury brand success.

7. Spine of sustainability; If Stella McCartney is known for championing sustainability in the luxury world - the fashion brand launched the ‘World of Sustainability’ to document its sustainable practices - many luxury brands are still only skimming the surface.

“Asian consumers, most notably Chinese, Japanese and Indian consumers, see luxury cosmetics, including haircare products, as a form of social capital that marks them apart in society. High-end consumers in the Asian markets increasingly prefer luxury haircare brands that resonate on a cultural level.”

8.

Cool-laborations become mainstream; Collaborations are not a novelty anymore, but they haven’t reached oversaturation yet. 2020 will see exclusive collaborations between luxury brands and unexpected partners.

9. Brand-tertainment is the new luxury game; The convergence of gaming and luxury is set to grow in 2020 as luxury brands realise the power of immersing consumers in participatory worlds.

10. New-gen social media and brand communities; Consumers will continue to seek alternatives to popular online communities and social media platforms. Niche social platforms such as TikTok will continue to gain popularity among modern affluent consumers. Users will embrace more intimate digital spaces that foster meaningful, lifeenhancing connections with likeminded peers and brands.

11. Phygital pop-ups rising: Digital personalisation meets new retail formats; Tapping into scarcity, luxury brands will continue to increasingly invest in short-term spaces and pop-ups as a parallel pillar to their physical retail, alongside flagships and department stores.

12. Unboxing is the new storefront; In 2020, packaging will play an important role to deliver premium experiences to luxury ecommerce.

With affluent consumers increasingly shopping online, creating a memorable premium unboxing, where the act of unwrapping the packaging is an experience that heightens the senses, will play an essential role for luxury brands.

INSTYLE 55

LUXE INHAIR

THE LUXE LIST These 'luxe-haves' blew us away.

56 INSTYLE

OPPOSITE PAGE DYSON Supersonic Hair Dryer – 1800 239 766 MOROCCANOIL Mending Infusion – 1300 437 436 ANTI Shine Spray – 0466 966 656 GOLDWELL Kerasilk Regenerating Blow Dry Spray – 1300 135 722 DAVROE Replenish Jojoba Crème Treatment – 1300 328 763 PHILIP KINGSLEY Elasticizer Deep-Conditioning Treatment – 1300 437 436 ABOVE LAKMÉ Teknia Deep Care Treatment – 1300 437 436 OLAPLEX Hair Perfector No. 3 Treatment – 1300 437 436 TRICHOVEDIC Luxury Argan Oil Treatment – 02 9489 7776 EVO Happy Campers Wearable Treatment – 1300 437 436 JOICO K-Pak Color Therapy Luster Lock Glossing Oil - 1300 764 437 TIGI COPYRIGHT Custom Create Colour Lustre Oil – 02 8376 7477 NAK HAIR Structure Complex No.3 Bond Enhancer Repair Treatment – 07 3899 9133

INSTYLE 57

THE EDIT

MARY ALAMINE CO-OWNER AND CREATIVE DIRECTOR OF ROYALS HAIR

HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC? I’ve always been a bit of a tomboy, so my go-to is a cool pair of sneakers, ripped jeans and my favourite crossbody bag. My style changes depending on my mood. I love fashion and love dressing up when the occasion calls for it, and I can be that OTT person at the party! I always think it’s better to be overdressed than underdressed.

YOU HAVE WOKEN UP LATE, HOW DO YOU STYLE YOUR HAIR? ANY SECRET TIME-SAVING TIPS? This is a frequent occurrence! My lifesaver is the ghd rise. I go through the top section of my hair, then spray O&M Surf Bomb through the mid-lengths and ends for texture, and run out the door to school drop-off.

HOW DO YOU UNWIND AFTER A DAY AT WORK? Firstly, I get into something comfortable. Then I have dinner with my family and spend time with the kids before I put them to bed.

THREE DESERT ISLAND HAIR PRODUCTS/TOOLS? Dry shampoo, anti-frizz serum and sea salt spray.

YOU ARE AT THE NAIL SALON, WHAT IS YOUR GOTO COLOUR? Warm nudes are my go-to, but if I’m going on holidays, it’s usually something like a coral or turquoise colour.

A FAVOURITE QUOTE? “She was unstoppable, not because she did not have failures and doubts, but because she continued on despite them” Beau Taplin.

SOMETHING YOU CAN’T LIVE WITHOUT? Chocolate... oh and my kids. Yes, of course, my kids.

BEST ADVICE TO GET OVER HEARTBREAK? I’ve believed things happen for a reason, and sometimes the path you’re on isn’t always the one that’s right for you. Just remember that you are in control of your happiness and when a door closes another one opens.

WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW? I am loving soft beige and caramel tones coming into summer and baby lights around the face for contouring.

A HAIR COLOUR/STYLE YOU’D LOVE TO TRY BUT CAN’T BRING YOURSELF TO DO IT JUST YET? I would love to colour my hair to a chocolate brown or warm medium brown. I dream about walking into the salon and telling my team to transform me, but this blonde is one hard colour to achieve, and it’s taken a while. I think I’ll keep dreaming about it for the time being or possibly invest in a few human hair wigs!

LUXE LADY ♥ 58 INSTYLE

THE EDIT

VINCENT NOBILE CO-OWNER AND COLOUR DIRECTOR AT HEADCASE HAIR @kaiagerber HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC? Beautiful, fashion-forward, lived in cool, seamless.

HOW DO YOU START YOUR MORNINGS? Ideally, a swim or walk with my dog, breakfast and coffee with my wife, plan my day and off to the salon.

HOW DO YOU UNWIND AFTER A DAY AT WORK? I have a very active mind, so I usually read to shift my focus away from my day. On a Saturday, I resort to the easier option; a good old fashioned drink.

PICK YOUR POISON? Scotch or Japanese whisky, neat and good quality.

THREE DESERT ISLAND HAIR PRODUCTS/TOOLS? YS park tail comb (simple but can’t do any colour without it), a huge tub of O&M Powder Lightner and your largest bottle of O&M peroxide. I could continue creating so many beautiful colours just with these three things.

A FAVOURITE QUOTE? “Look deep into nature, and then you will understand everything better” Albert Einstein.

SOMETHING YOU CAN’T LIVE WITHOUT? My wife and my dog (sorry that’s two things)

@vogueitalia

WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW? A Kaia Gerber bob with progressive, modern pops of colour. The shade of colour doesn’t matter as it’s more about the effect. I’m loving creating these in lots of tones from iridescent chocolate hazelnuts to all sorts of blonde progression.

FORECAST FOR A 2021 HAIR TREND? I’m predicting that colour will have more dimension and that we’re going to be creating bolder looks as people want to let loose and have a bit of fun after this crazy period.

As mentioned above, I’m now taking pops of colour to the next level and will continue doing so into 2021, so watch this space!

FAVOURITE INSTAGRAM ACCOUNTS? @vogueitalia, @patmcgrathreal A CAREER HIGHLIGHT? About a year ago, I decided to focus my energy on my newly refurbished Paddington salon. It truly represents myself, my business partner and our brand Headcase Hair. I look forward to many more career highlights as we enter this next phase of our brand.

CLASSY COLOURIST ♥ 60 INSTYLE

GET THE LOOK

/COMFORTELFURNITURE/BOARDS

GET THE LOOK FROM COMFORTEL 1. DAWN Salon Chair 2. VILLA TRIM Salon Mirror 3.ARCH Retail Shelves 4.COMET BRASS Footrest 5.IVY Waiting Sofa 6.HARRIET TAN Electric Reclining Wash Lounge

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YOUR SALON DESIGN STYLE

modern, minimal & lots of curves

For the modern muse, find tranquillity by working with these contrasting fluid curves and forms. A pared back space, soft and sensual, fuses natural stone finishes with new curvaceous shapes in doorways, decorative pieces and furniture.

Highlight curves with the neutral colour palette to showcase beauty in a bold form and introduce elegance while balancing modern and feminine vibes throughout the salon.

THE PALETTE

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EXTRA! Read all about this season's luxury beauty lovers.

NAPOLEON PERDIS Luxe Lids Eye Stix in Wine Time - 1300 625 387 SISLEY Phyto Poudre Compacte – 1300 780 800 MAVALA Nail Colour in Dancing Queen, Limelight and Celebration – 03 9645 1933 GLASSHOUSE FRAGRANCE Wild Peonies & Lily Soy Candle - 02 9757 3080 GUELAIN Mon Guerlain Eau De Parfume Intense – 02 9695 5678 JURLIQUE Herbal Recovery Signature Eye Serum - 1800 805 286 ICONIC LONDON Sheer Blush in Rose Riot – 02 8880 9446 BEAUTY FRIDGE Rose Quartz Gua Sha – hello@beautyfridge.com

62 INSTYLE

LUXE INBEAUTY

EXTRA! MARY GRACE High Shine Mineral Gloss in 05 – 02 4871 1525 NAPOLEON PERDIS Metalslicks Liquid Eyeliner in East Coast Sunset - 1300 625 387 GIVENCHY Irresistible Eau De Parfum - 02 9695 5678 GUCCI Bloom Profumo di Fiori Eau de Parfum – 02 9267 5500 LUMIRA Persian Rose Perfume Oil – info@atelierlumira.com

INSTYLE 63

INBEAUTY

Bedroom Eyes Are you dreaming of long fluttery lashes? Look no further than Charlotte Tilbury’s new Pillow Talk Push Up Lashes! Mascara. The unique brush layers product onto the lashes while tiny bristles comb through every single lash. www.charlottetilbury.com/au

Reconnect

Save time in your day for wellness with Flora Remedia essential oil blends. Each Aromatherapy Roll On possesses a unique combination of essential oils to support different moods. Founder Maddy Daisy created Flora Remedia to bridge the gap between humans and nature by offering transformative natural beauty elixirs and oils. www.floraremedia.com.au

Beauty NEWS

Buffed To Perfection Check your breasts!

Breast cancer remains the most common cancer among Australian women, and early detection offers the best chance at fighting the disease.

October marks Breast Cancer Awareness month and reminds us that we should be regularly checking our breasts for any changes. If you do notice something unusual, visit your doctor without delay. For more info on what to look for visit www.bcna.org.au.

With summer around the corner, Bondi Sands has made self-tanning even easier. Its new Body Brush makes application a breeze and ensures a streak-free finish every time. The densely packed bristles buff and blend product into the skin. It’s great for achieving seamless results around the wrists and ankles but is also large enough to use all over the body. www.bondisands.com.au

Beauty Sleep Beauty Sleep takes on a whole new meaning with the launch of this acnefighting pillowcase. Australian brand Silvi offers a silk pillowcase that works to eliminate 99.7 per cent of acne-causing bacteria usually found on bedding. The combination of Mulberry silk and natural silver ions help to maintain moisture, treat acne and give a natural glow, with results visible in 30 days. www.mysilvi.com

64 INSTYLE

Image by Nic Shuin

PURPLE RAIN

INFEATURE

THE GLOBAL PIONEER IN OIL-INFUSED HAIRCARE HAS TURNED ITS FOCUS TO BRINGING OUT THE BEST OF COLOUR WITH THE NEW MOROCCANOIL BLONDE PERFECTING PURPLE SHAMPOO. WE CHAT WITH GLOBAL CREATIVE AMBASSADOR ANTONIO CORRAL COLERO ABOUT THE NEW TONE CORRECTING HERO.

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hen going blonde or any service where dark bases are lightened, underlying yellow and warm tones can be exposed – even grey hair is prone to yellowing due to pollution and environmental factors and nobody likes those orange tones and brassiness.

Moroccanoil has catered for these demands by releasing a colour safe and sulphate free formula using ArganID™ technology to deliver Argan oil deep into the cortex, while sealing the cuticle, adding shine and toning, all at the same time.

The deep violet formula deposits violet pigments to counteract yellow and orange hues and enhance the depth and dimension of hair colour, to revive highlights and tone blondes and even grey.

Why has Moroccanoil decided to launch a purple shampoo?

Moroccanoil launched Blonde Perfecting Purple Shampoo because many of our clients were asking for a tone-correcting shampoo, and we wanted to give them the best product that will align hair colour technology with the high performance that makes them love Moroccanoil. This is a product that stylists will feel confident recommending to clients, and every time clients use this product at home they will feel like they just left the salon. It’s a great product to use at home to maintain beautiful hair colour until the next salon visit.

Why is Moroccanoil Blonde Perfecting Purple Shampoo different?

Our goal was to give the client a professional-strength, tone-correcting formula that is also gentle on the hair, without forgetting our signature fragrance.

We wanted to make it easy to use for a wide range of clients with different tonalities. Anyone who wants to correct brassiness regardless of the tonality of their hair, from grey to blonde to lightened

brunette will benefit from using Moroccanoil Blonde Perfecting Purple Shampoo.

What are the benefits of a blonde using a purpleor toning shampoo?

The benefits of using Moroccanoil Blonde Perfecting Purple Shampoo come from its amazing, nourishing formula, which is also sulphate-free and colour-safe. It contains violet pigments to neutralise brassiness, while our Moroccanoil ArganID™ technology infuses argan oil deep into the cortex of the hair, helping to seal the cuticle and provide tons of shine.

Are there any “claims” it can make, such as reducing salon appointment frequency or keeping brass at bay X times longer than a regular shampoo?

In an independent consumer study, 91 per cent of participants said that Moroccanoil Blonde Perfecting Purple Shampoo refreshes dull highlights, and 92 per cent said brassiness was toned down on blonde or grey hair. The result is shinier, more healthy-looking hair that does not feel stripped or dry.

How does a purple shampoo work for brunette hair?

Moroccanoil Blonde Perfecting Purple Shampoo counteracts the orange tonality that appears when hair gets dehydrated or exposed to environmental factors.

Chlorine, salt water, and pollution will also cause the hair to turn brassy. By using this shampoo, hair will look and feel super shiny, while the purple pigments tone down those reddish hues.

Why should a person with silver-toned hair use Moroccanoil Blonde Perfecting Purple Shampoo?

Silver or grey hair tends to get yellow undertones from pollution or the use of certain medications. The purple pigments in this shampoo will correct and neutralise that yellow tone, while giving the hair so much more dimension and shine.

Are there any “insider” tips that you could share that may be slightly unconventional in using purple shampoo?

I definitely like to use it a little bit unconventionally sometimes. One way is by mixing it with one of our Moroccanoil deep-conditioning masks. This gives the hair a beautiful tonality, especially when leaving it on for 10–15 minutes. This also allows the products to really condition the hair. Because the Moroccanoil Blonde Perfecting Purple Shampoo is mixed with a mask, the purple pigments are toned down slightly, so leaving it on for longer is okay.

I have also used it on dry hair, particularly those short bleach blondes that are level 2 and always struggle with brass a couple of days after bleaching. For these clients, I mix it with Moroccanoil Treatment and leave it on the hair for 20 minutes. This will result in an amazing purple tonality, and they love it.

INSTYLE 65

INFEATURE

ICE AGE

BABYLISSPRO’S FROSTY NEW LAUNCH IS USHERING IN A NEW ERA IN HAIR CARE AND STYLING, UTILISING GROUNDBREAKING CRYOTHERAPY AND COLD TECHNOLOGY TO TURN HEAT STYLING ON ITS HEAD AND INTRODUCE ITS THERAPEUTIC, COLDER COUNTERPART. WELCOME CRYOCARE THE COLDBRUSH™.

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ou’ve discovered and experimented with heat styling, now salons and clients are becoming enamoured with its literal polar opposite.

BaBylissPRO have revealed CryoCare The ColdBrush™, a revolutionary cryotherapy hair tool that achieves results with the use of cold hair therapy. The original and savvy tool is revolutionising the hair game, with unique technology and a bold hook clients will be instantly drawn to, debuting into the market as a true original.

The brush harnesses the healing and recovery power of cryotherapy, or cold therapy, often used in medical and cosmetic settings, to promote revitalisation through extremely cold temperatures. Similarly to skin cryotherpay, which can be used at any time, this tool can be used in a myriad of services at any point of the hair care routine, on either wet or dry hair.

With these qualities, the brush is not considered a styling tool, but a treatment tool, actively aiding the quality and condition of the hair.

Based on the Peltier Effect, the tool is engineered with a thermoelectric cooler that rapidly generates freezing temperatures (zero°C), harnessed by two brushless motors and fans, which are used to dissipate the heat produced to accelerate the cold temperature to the LED illuminated cold plate. This delivers active and instant hydration, combining with 90 metal bristles to detangle and align hair strands. Smooth Nano Titanium coating allows for effortless gliding motions that don’t pull or damage the hair, while an advanced, high output ion generator produces millions of ions for shiny and smooth results.

Targeting the opposite factors of the heat styling sector our industry has become well accustomed to, The ColdBrush™ reaches freezing temperatures to actively transfer moisture from the air into hair, which allows for smoother, softer, shinier hair, tamed frizz and enhanced condition. Hair health is elevated, with the tool becoming an antidote to heat damage with moisture transferred back into the hair. The ColdBrush™ offers immediate results and can be used daily for cumulative, lasting 66 INSTYLE

effects on both wet and dry hair, and for all hair types, even hair extensions, as well as for professionals and consumers alike.

The intelligent treatment tool’s versatility is a major selling point, allowing it to fit in seamlessly with busy salons and a range of services and clientele.

For wet hair, the brush can be worked through large sections, similarly to a detangling brush, with a particular focus on areas that are usually frizzy or could be heat or chemically damaged.

This can be combined with leave-in styling products, creating a smooth, frizz-free result, and even prep for heat styling tools for a smoother finish.

On dry hair, the tool can be used as a final styling step to treat frizz and for added shine, just requiring a few simple minutes for this finished result, as an alternative to other heat styling options or products.

On set the tool can be used with dry shampoo to combat oiliness at the roots of the hair and dry frizzy mid-lengths and ends, reviving hair by styling small sections for a smooth basis that can then be restyled as desired. When particularly fighting frizz and lack of shine, use the tool as a prep product to have hair in the ideal condition, ready to style.

International media has already lauded the product for its ability to banish frizz, revive dirty hair and cater to heat styling concerns often felt by clients. The game-changing product is also paving the way with its marketing approach, advertising directly to Australian consumers on national network TV with a commercial running through October.

Consumers are bound to sit up and take notice of a tool that’s breaking the mould and the ice in one go, so ensure the tool is ready and waiting on your retail shelves when they ask for it. This bold new innovation is distributed nationally and exclusively through Dateline Imports P/L and builds off BaBylissPRO’s fifty years of industry experience and innovation for a new dynamic tool that’s a first of its kind.

Settle in for the newest ice age and its smooth, shiny, frizz-free and effortless benefits, with CryoCare The ColdBrush™.

For more information visit www.datelinecity.com

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INFEATURE

CHRIS APPLETON A NAME THAT NEEDS NO INTRODUCTION IN THE REALM OF CELEBRITY, WITH A FOLLOWING OF MORE THAN 1.4 MILLION ACROSS INSTAGRAM ALONE, CHRIS IS NO STRANGER TO THE LIMELIGHT - NOT ONLY NAMED THE WORLD’S ‘HOTTEST HAIRDRESSER’ BUT 2019 INFLUENCER OF THE YEAR, WRITES CAMERON PINE.

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ritish born but having made a name for himself in the illustrious lap of the Los Angeles A-list, Chris Appleton is the man responsible for the hair on some of the world’s most known women and pop stars including Katy Perry, Ariana Grande, Jennifer Lopez.

Most recently at the Hollywood Beauty Awards, Kim Kardashian stepped up to honour Chris, presenting him with the Lori McCoy Bell hairstylist award – an award that honors outstanding hairstyling for a single-camera series at the Primetime Emmy Awards.

Named as ‘the man changing Hollywood hair’ by Grazia magazine, Chris has been hailed as the most influential Brit to usher in a new era of haircare and styling, following the footsteps of icons like Vidal Sassoon in the 1960s and John Frieda in the 90s.

Chris’ widely followed social media accounts feature an array of jaw-dropping celebrity hair transformations, and no shortage of sizzling selfies that also earned him the title of Influencer of the Year at the 2019 American Influencer Awards.

Beginning his fascination with hair as a child, Chris would craft hair looks for his mother which for him was mostly just a means of artistic expression; it was a way to instantly elevate a woman’s overall self-esteem and confidence.

Chris began working at George’s Salon in Leicester at the very young age of 13. His talent, creativity and incredible work ethic rocketed him to high visibility career opportunities in London where he became a backstage favorite at runway shows for top fashion houses, including Chanel, Gucci, Prada and Vivien Westwood.

In 2010, he competed on BBC’s British TV’s Hairdresser of the Year competition and was named ‘Young Talent of the Year’. This led to exclusive work with Rita Ora, as part of her world tour glam squad, which brought Chris to the United States in 2016, where he now lives.

Plastered across TV shows like TODAY, Good Morning America, The Doctors, The Wendy Williams Show, E News and Rachael Ray, Appleton soon became a sensation for consumers, and the industry alike. His editorial work has been showcased on the world’s most iconic beauty magazines, including Vogue, Harper’s Bazaar, Vanity Fair, Marie Claire, Grazia, L’Officiel Paris and Singapore. His artistry has set the tone for major design shows, 68 INSTYLE

like Saint Laurent, Dolce & Gabbana, Valentino, Fendi, Moschino, Tom Ford and Burberry.

With more than just a passion for celebrity hair, Chris is a master educator in the salon industry, and tours the world before thousands of professional stylists in forums where he shares his top techniques and styling secrets. In 2019 he was given the prestigious Intercoiffure Celebrity Stylist of the Year Award And now, As Global Creative Director for Color Wow, Chris acts as a brand ambassador and educator while constantly sparking new global beauty trends like ‘glass hair’, ‘snatched ponies’, ‘hot chocolate’ and his current obsession: uber glossy, edgy bobs with built-in swish.

Easy on the eye himself, and labelled across magazines including LGBT lifestyle magazine front covers, Appleton is signed with IMG Models and was featured on the August 2019 issue of Gay Times UK, which in turn propelled him to the front of not just hair and beauty audiences globally but also the LGBT community. He is represented by the Wall Group, and maintains a passion for hair above all.

We checked in with Chris and asked him how working with disruptor Color Wow, a brand that has now hit in Australia thanks to Haircare Australia, has further propelled his devotion to glossy, jaw-dropping celebrity hair looks and finish.

How does Color Wow help you achieve the celebrity finish in hair?

Color Wow products are key for getting that luxe finish on the hair that I’m known for. All the products do what they say and are never greasy, sticky or difficult to work with. They are the most innovative products I’ve ever worked with and make my job easier.

My secret weapon is Color Wow’s Dream Coat because it’s the foundation for all my styles - seals the hair cuticle, protects from humidity and gives hair an incredible shine.

What do you love most about Dreamcoat?

It really is my secret weapon because it’s the foundation for all my styles - it seals the hair cuticle, protects from humidity and gives hair an incredible shine. The transformation from before to after

blow drying is insane. It saved me when I was doing JLo’s hair at the Superbowl in Miamii in 90 per cent humidity.

How would you describe Color Wow in just a few words?

Innovative quality formulas that are key to achieving the results I want and consumers expect.

all-night-event hold it’s worth the extra step. Using two sizes of curling iron not only creates extra volume but also holds for so much longer.

What is it about hairdressing that you love the most and what keeps you motivated today?

I love to use my fascination with hair as a tool to transform a person’s mood or boost their confidence and make them feel better than they ever has before

“Color Wow Dream Coat Supernatural Spray is one of my favourites - it really adds a lot of texture to the hair.”

What would be your two favourite Colour Wow products apart from Dreamcoat and why?

The Root Cover Up because it has so many uses. Obviously, it covers greys, touches up highlights but I also use it to help blend in extensions and fill in the hairline to make hair look thicker. It’s a must have for all red carpet events. More than just a root cover up, it creates the illusion of volume and fullness – key to celebrity hair.

What styles are you asked to re-create from doing the hair of the likes of JLo and Kim Kardashian?

The style I get asked to re-create from JLo is the superbowl look.

For Kim Kardashian I get asked to recreate the Met Gala Wet Hair look the most.

What is your ultimate product and technique for creating body in the hair?

Color Wow Dream Coat Supernatural Spray is one of my favourites on my clients because it really adds a lot of texture to the hair.

Also, I always prep the hair on a one-inch curling iron so it’s actually too curly and too tight, then I brush it out and go in with a larger curling iron, like a two-inch, so the hair has real bite and extra hold. This may sound time-consuming, but for that

What have you been working on the most lately with red carpet events cancelled?

I’ve been doing a lot of remote TV shows, filming content for my Youtube channel and navigating the new normal with clients in the safest way possible.

What is the biggest lesson you’ve learnt from working with hair?

- good or bad?

Working with hair has the ability to change people’s lives.

Whether it’s from an emotional standpoint or a visual standpoint. You can make someone look and feel amazing and it’s empowering. Hair can be emotional medicine and the job I do can be emotional medicine.

What Colour Wow product do you think is ideal for all types of hair?

Definitely the shampoo. It’s made for all hair types because it has only one purpose - to clean the hair. It doesn’t claim to thicken, defrizz, condition or moisturise because shampoos that do more than clean leave residues on the hair that also stick to the scalp and can cause unhealthy conditions, even hair loss. Color Wow shampoo is sulfate-free and residue free. It’s 100 per cent clean. It leaves nothing behind.

For more information visit www.colorwowaus.com.au or www.haircareaustralia.com.au INSTYLE 69

INFEATURE

SMOOTH CRIMINAL

KERATIN COMPLEX ARE DEBUTING THE KCSMOOTH HEAT ACTIVATED SMOOTHING SYSTEM, AN IN-SALON SMOOTHING TREATMENT THAT’S EFFICIENT, INSTANT AND SIMPLE WITH STELLAR RESULTS FOR BOTH HAIR AND THE BOTTOM LINE. START SMOOTHING!

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elcome KCSMOOTH, the Heat Activated Smoothing System by Keratin Complex, which promises more manageability for clients’ hair in under two hours in the salon chair. The two-step system is powered by a proprietary blend of Signature Keratin, antioxidants, essential oils and amino acids for strong, smooth and healthy results.

The service offers transformative frizz-free smoothness and damage repair for up to three months with cumulative results, meaning clients’ hair will become even smoother the more it's used.

For salons, the service allows your business to maximise revenue with the ease and speed possible through the system.

Each 118 ml bottle of KCSMOOTH generates $1100 for four services, boosting your business bottom line. Additionally clients arrive to the salon with freshly cleansed and dried hair, saving time in salon. Colour services can also be performed the same day, giving the service a seamless transition into your salon menu.

The service is conducted in just a few simple steps – apply the treatment to clean, dry hair and allow it to process for 30 minutes, then blow dry the hair until its fully dry. Straighten the hair and rinse for two to three minutes, without shampoo. Finish and style with the KCSMOOTH Restorative Leave-In Lotion, which the client also takes home to maintain longevity and effectiveness of the treatment between salon visits.

The Restorative Leave-In Lotion is an essential part of the process and a take-home treat for clients, becoming a crucial component in the service. The product is infused with a blend of keratin and extracts to increase the moisture content of the hair, restoring lustre and body while increasing manageability, as aided by Keratin Complex’s newest blend of Signature Keratin 70 INSTYLE

to prevent damage and elevate strength. The product preps and conditions the hair for top-tier, faster heat styling, provides heat and UV protection, detangles the hair for ease of both wet and dry combing and delivers softness and shine. The lightweight product also ensures styling hold without buildup.

The launch is significant for clients and professional hairdressers alike. With same day style, condition, repair and strength all on offer in the service’s myriad of benefits. Harnessing the power of jojoba, which is rich in vitamins and minerals, to keep the hair and scalp nourished and healthy, the technology is built around quality, effective components. It also incorporates violet pigments to neutralize brassy colour tones, truly doing it all.

From a business standpoint, salons are supported by the brand and exclusive Australian distributor Dateline Imports, with education support, training, guides, social media content, video assets, promotional material and more. The key to the service is the consultation process, where hairdressers assess the texture, porosity and condition of the hair, learn its history and survey the client to understand them in full. The brand also recommends assessing the client’s expectations for the service, reviewing their role in at-home maintenance, quoting them a tailored price based on hair length, texture and condition and performing a patch test.

It’s with bold technology, quality brand support and commitment to hairdressing expertise and professionalism that the salon remains a beacon of trust and knowledge to your loyal clients. Offer the latest in smoothing systems, educate your staff on these rapidly evolving technologies, market it to its full potential and cater to your clients’ individual needs for true salon success.

For more information visit www.datelinecity.com

INSIDE SALONS

TRENDING SALON STYLE

Refined Boho

A neutral, laid-back style that’s earthen luxury, the Refined Boho salon interior is perfect if you love minimalism but want to add some more texture and colour in your salon. The look is very much about keeping things simple while adding warm natural textures and a rustic colour pallete. Many elements of this relaxed style are finding their way into salon looks, including the current love for natural materials such as raw timbers and textured looking upholstery.

WORDS AND STYLING: LISA FELEPPA

@delandmay_hairstudio

DESIGNER TIP !

Star ting with a neutral palette, the refined bohe mian salon look is kept simple and introdu ces pops of ru stic textures. Inje ct earthy co lours with na tural tones, while not forget ting a gorgeous array of drie d florals.

Subtle textural

details with natural colour accents.

Studio Benicky @studiobenicky

A holistic, earthy salon space Zanzi Hairdressing @zanzihairdressing

A true boho style, brass is combined with natural timbers at Blondee Hair Salon, but still kept minimal and refined.

Blondee Hair Salon @blondee_salon

For a true refined boho salon look, attention to detail on neutral textures creates a warm and natural space.

Little Boho Salon @little_boho_salon

SINNERLIG Pendant lamp www.ikea.com.au

Willow Reception Desk www.comfortel.com.au @delandmay_hairstudio

TAN COLLECTION FROM COMFORTEL Chloe Tan Salon Chair, Tan Cutting Stool, Hazel Tan Washlounge www.comfortel.com.au

Vila Salon Mirror www.comfortel.com.au

Lisa Feleppa is the Brand Marketing Manager at Comfortel Salon Furniture.

More about this look go to pinterest.com/comfortelfurniture.

For inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram.

INSTYLE 71

MY WAY

KIM VIBES EMILY OLSSON

Senior cutter at Shibui Melbourne and guest artist for KMS

So let’s talk about this look, it’s giving me Kim Kardashian vibes; polished but showing this person’s figure. It gives off a bit of sass, which I love. If we were to change it up a little, the print on the pants and jacket are a great statement alone. The cropped top and a heavy leather boot, to me, isn’t necessary.

Where this person is going will ultimately decide on whether this should be dressed up or down. If we needed it to be dressy, swap the crop top for a black bodysuit and pair with a black strappy heel.

Moving on to the hair, which is just as important as the outfit to me! I don’t mind the colour. It’s rich without being too dark, but I do feel the haircut is very “safe”. This is not to say the haircut does not suit, it means, as hairdressers, we can see that this face shape could do much more. I’d keep the hair simple, but push the bob much shorter towards the jaw/cheekbone area exposing more neck, leaning towards a Lara Worthington or Georgia Fowler feel. This way it can be worn, sharper and glossy by blow-drying in KMS Hot Flex Spray and finishing with KMS AntiHumidity Spray to keep it looking polished all night. If you wanted a more casual look, I’d spray in KMS Sea Salt Spray while wet, allow it to dry naturally and finish off with KMS Dry Wax to give hold while keeping a textured finish.

72 INSTYLE

MY WAY

FEMININE TOUCH LESLEY JENNISON

Global Colour Ambassador for Schwarzkopf Professional

I utterly love this look. This girl pulls off the understated chicness with a total air of confidence.

She looks as though she owns these pieces and has a natural affinity on what works well together.

Who doesn’t love an oversized jacket? This one, with its semi-structured cut, has a boyfriend’s jacket kind of feel. It’s teamed perfectly with a lightweight tea dress underneath. I love how the long sleeves peak through the cuffs. To finish it off with a punch of scarlet red in the bag and shoes pulls the whole outfit together and lifts it to add a feminine touch.

If this girl were in front of me in the salon, I would say to her that she was meant to be blonde and the only tweak, in my opinion, would be to leave the front a solid blonde. I would then create an Alice Band of colour (strong face frame), using a few tones of blonde wood and muted cashew nut blonde to create a multi-tonal look at the back.

INSTYLE 73

INFEATURE

STEVIE FOR EVO OUR CREATIVE COLOUR CHARACTER AND ALL ROUND LEGENDARY HUMAN, STEVIE ENGLISH, HAS MAINTAINED A PENCHANT FOR BRIGHT HUES AND A SENSE OF FUN IN EVERYTHING HE DOES, MAKING HIM THE PERFECT CREATIVE COLOUR DIRECTOR FOR THE LAUNCH OF EVO’S NEW HUE-VERSE. WRITES CAMERON PINE.

W

e sat down with Stevie to banter the less serious side of all things creative colour, ethics, Australianmade and just how he will be working with the greater community to get the most out of the new ‘out of this world colour’ hue-verse colour portfolio.

Stevie’s Glebe salon is already an exclusively Evo colour salon – a planet of colour chaos that’s already working with the long-awaited hue-verse range and the tried and tested Fab Pro and Staino ranges.

After hundreds of hours in the lab and testing that began more than 3 years ago in the Adelaide lab, hue-verse has landed with a complete range of ammonia-free permanent and demi-permanent colour – that’s squeaky clean - AKA minus the nasties.

Stevie’s main job apart from sharing his love for the 85 ammonia-free permanent 74 INSTYLE

shades is to grow and build a colour team.

“We have definitely thought of the hairdresser in creating this range. Evo is so strong in terms of people over the years with a cult following of hairdressers; Tom White, Jules Tognini, Ryan King and Lauren McCowan, and we are building on this through Australia, Europe and North America,” Stevie said.

The Bottle Blonde is also expected to be a now ‘not so secret’ weapon – a nine level lightener in a grey powder and a freehand clay.

“We’ve really gone for high performance, tonality and shine plus a very versatile demi liquid with 48 shades and a clear,” said Stevie.

“I’ll get all the credit for a team that has been working on a brilliant colour for years. I’m 44, everyone wants the young cool kids coming through so the plan is to open the network and work with more young hairdressers. Evo don’t take themselves too seriously and have given me loads of freedom which has been awesome,” he said.

What do you love the most about Evo colour?

What’s not to love?

An Australian colour product from a family-run company with no ammonia, high-performance shades and the coolest branding ever.

Evo started the colour range years ago with Fab Pro which is the best personalised take home colour maintenance program, and to be honest Fab Pro is the best product for colour correction and filling. Then they invented Staino - the punchiest vivid line.

Hue-verse is a full professional colour range with tints & liquid demis, powder lightener and freehand clay.

I love that I can have the same branding across all of our colour products, and work closely with a local Australian company using colour that works, clients love and looks beautiful every time.

“As soon as we can move around the country and the world I’ll be zooming around launching the colour and telling everyone how great it is.”

What does your role with Evo mean and what will you be doing?

My role is to launch the hueverse colour, help grow the education and technical team and assist in colour product development. This means I’m on the hunt for the coolest colour professionals who want to help elevate Australian colourists with education for a fantastic innovative brand.

PPD, ammonia and all nasties are out. There’s also no resorcinol, silicone, mineral oil sulfates or parabens and the formulas are packed full of organic coconut oil, chamomile, avocado oil and plant derived glycerin.

As soon as we can move around the country and the world I’ll be zooming around launching the colour and telling everyone how great it is.

What’s your favourite in the range?

I love the powder lightener. It’s what I use most in the salon and I’m fussy. The Swifter Lifter is going to be the bench mark in bleach- it’s fast and delivers very reliable results. The team have worked so hard on all our colour but I’m so excited for people try our Bottle Blonde bleach – serious hero.

What is it about Evo that emanates the ‘Stevie’ persona?

The brand personality of Evo is irreverent, cool, fun, local, sustainable and really really inclusive, but also very hardworking products that do their job while having a good time. I resonate with all of those values - I may not be as cool as I think I am but Evo certainly makes me feel that way.

Describe your similarities with the brand in terms of your work?

Family values and team first, hard work ethic but not taking anything too seriously. My attitude to hair colour is it should be fun and beautiful at the same time, but never ever boring. In my daily work I try to deliver the highest standard to my clients so they look amazing but never feel like they are getting ‘just the usual, thanks’.

In terms of clients what do they love most about the ranges so far?

Our clients love using an Australian owned product, the past year particularly has shown us the value of shopping locally. No ammonia is a massive plus and the results speak for themselves, it’s a high performance, high tone and shine

with amazing coverage. They are also crazy about the Evo curl styling range- it’s about time that all hair textures were celebrated equally and the products are just so good.

What has Fab Pro done for your colour business?

We have had Fab Pro in our business for almost 10 years. The custom colour conditioner has been our top seller over any other retail product we have stocked, since the day we bought it. We quote for every colour service to include the takehome toner, and it has bolstered all of our salon KPIs. Fab Pro enables every client, not just the crazy fashion colour clients, to maintain salon standard colour at home.

It has taught my clients the true value of professional products.

What's your favourite Evo colour formula at the moment?

There are so many, that’s like asking which of my kids is my fave. I have two kids so I’m going to pick two formulas:

1. Every 10g of 10.6 add 1g of 9.77 to create the perfect pearly blonde 2. The Silver in our mix tones is a true silver and I’ve never seen one so perfect and comes straight out of their tube

I’m mostly excited about building a team and officially launching it. I’ve had the colour for six months and we just want other hairdressers to play with it and see how amazing it is.

It’s not an off the rack colour.

It’s been built and shaded and been really worked colour.

INSTYLE 75

INFEATURE

CORPORATE HAIR WE TAKE A LOOK AT THE MANY FACETS A CAREER IN HAIRDRESSING AFFORDS, FROM CREATIVE, CORPORATE TO EDUCATION, ENTREPRENEUR, MOTIVATOR AND MENTOR, TRACEY HUGHES GIVES US AN INSIGHT INTO THE EVER-CHANGING OPPORTUNITIES IN HAIR, DISCOVERS CAMERON PINE.

L

eading the industry with an entrepreneurial spirit and constantly pulling at the heartstrings of mentorship, Tracey Hughes is testament to the many pathways a stylist can take in the hairdressing industry. From notable highs and lows along the way, Tracey has maintained a positive mindset and inspired thousands worldwide.

A hairdresser, educator, salon owner, fashion week hair director, international artistic director, multi-award winner, awards judge, business coach, media advisor, brand consultant, keynote speaker, global education director, executive board director, global vice president, and a leader in education and digital transformation are just some of her many hats.

What words of advice would you give stylists who have big dreams and career aspirations?

I believe anyone can learn any skill and have any career they choose. A great hairdresser needs strong technical skills as its imperative to learn solid fundamentals first. Combine this with a robust work ethic, passion and business knowledge anyone can be a successful stylist. You then just need to channel your focus in the area that you love the most and take every opportunity that is presented to you and always dream big.

What advice can you offer to stylists who want to get into education and what does it take to be able to train others?

A great educator needs to be selfless in nature and have a genuine desire to want to give to others. You not only need to become an expert in knowledge, but also know how to engage students or audience with brilliant presentation and communication skills. It’s important to always make the student the hero and bring out the best in them and they will flourish from your guidance.

How did you get into working with brands as an ambassador?

Initially I became a guest artist for a haircare brand and began educating other stylists early on in my career. I focused on building my profile through awards, media exposure and travelling extensively teaching. This helped gain vast exposure to create further demand for me to educate and I was then approached to become an Artistic Director for a brand, before eventually launching my own personal brand of education.

What advice can you offer to salon owners whose aspirations are to expand their business further?

In order to expand you need to know how to scale bigger and how not to sacrifice consistency. You can’t scale without great systems, so the operational side of the business is important. If you want to open more salons then implement solid systems for everything, invest into your team training to drive consistency, and have a stronghold on your finances. Never overlook education or marketing, as they are the key factors to business growth. Surround yourself with experts in the areas you are weaker in as you can’t do everything yourself. Take care of your team and focus on rewarding loyalty and driving new recruitment. You need to also be accepting of mistakes, learn from them and don’t look back.

76 INSTYLE

What were your learnings of being in corporate leadership roles compared to being self-employed?

I have particularly loved coaching a big team of educators and artists.

However, I missed the entrepreneurial aspect of making immediate decisions and executing on these straight away like you can when it’s your own business. Corporate can provide security if you are with a good company. Self-employment always carries more risk, however nothing beats being in control of your own destiny.

What advice can you offer to stylists wanting to venture into corporate or working with a brand?

I had the privilege of hiring many educators and I always spoke with them openly about the difference between salon life to the corporate world. You can venture into corporate in education, sales, marketing, distribution, finance etc. so firstly determine your reasoning behind the decision to join a brand and which field. Corporate is very process oriented so you need to have brilliant admin skills and attention to detail. When you commence, take the time to learn the systems and expectations and lean on your team to help guide you. It can be overwhelming, however, if you exceed targets and expectations then there are great opportunities to work your way up the ladder.

When choosing to make a change and move jobs and change direction, what are the factors to take into account?

The most predominant aspect that can hold back a decision to change is usually fear. So follow your instincts and if it feels right then don’t hesitate – just do it!

Take into account will the new job provide you a long-term future. Ask yourself if you will you have greater opportunities to develop your skills. What are the reason for you wanting to leave your current situation and will the new environment challenge you in a positive way? Do you have a connection to the brand, team culture or the employer? Life changes and new directions are what make life so exciting. Loyalty and longevity are priceless, yet progress is impossible without change.

What do you attribute to your success ?

Success to me is simply happiness and where you feel you are making a difference to your life, and in the lives of others. My evolving journey has come about through hard work, high energy, attention to detail, and the will to keep striving to be the best version of myself no matter what challenges life throws at me.

Any final words of advice?

Find a mentor. Learn from them. Then become a mentor and give back with no desire to receive in return.

� + 61 3 8790 4230

[8) info@natulique.com.au

Q www.natulique.com.au

INFEATURE

RITUALISTIC LAKMÉ’S TEKNIA IN-SALON RITUALS AND PRODUCT RANGE TARGET HAIR TYPE AND LIFESTYLE, CATERING TO EVERY CLIENT IN YOUR SALON AND DELIVERING ON A SALON TO HOME HAIR CARE REGIMEN THAT PUTS THE PROFESSIONAL HAIRDRESSER, NUANCED CLIENT AND ENVIRONMENT AT LARGE IN SUPREME FOCUS.

D

iscover the multi-faceted capabilities of TEKNIA by Lakmé, with a range of tailored professional only retail products that speak to the versatility of your clientele, paired with a series of in-salon rituals also specifically catering to hair and client types of every kind.

“Consumers are looking for vegan and natural products that don't compromise on effectiveness,” explained Deb French, Haircare Australia National Education Manager, about the range’s consistent appeal. “Caring for your clients’ hair and boosting its natural beauty with organic and natural cosmetic products has become a life philosophy.

Professionals and consumers are moving away from complexity, opting instead for natural products, sustainability in realistic timeframes.”

“Hair requires delicate, daily care to maintain and boost its original, nude condition and to keep it healthy and visually beautiful,” she continued. “TEKNIA treatment rituals were created to support diverse lifestyles. Once a professional diagnostics service is delivered by the stylist, a bespoke ritual is prescribed to address specific hair and scalp concerns.

The conscious TEKNIA ritual treatments are designed to experience both in salon for those in need of time-out pampering together with meeting busy lifestyles by enabling the regime to also be used in the comfort of your clients’ own home.”

The fully customisable rituals provide a full sensory experience for clients and effortlessly work with their various lifestyles. Examples include The Urban Ritual, for the busy client, The Sports Ritual, for the athlete, The Colour Fans Ritual, to care for colour treated hair, and the Blonde Lovers Ritual, fighting unwanted yellow tones for blondes.

Each ritual is specific and thoughtful to its cause. For example, fragrances of caraway oil with fresh notes of bergamot and eucalyptus 78 INSTYLE

essential oil detox, volumise and hydrate hair for the stressed out Urban client.

Meanwhile, delicate floral fragrances of geranium essential oils and wild herb notes of petitgrain essential oil offer a feeling of wellbeing for the Sports client, ensuring healthy, shiny, hydrated hair in the face of humidity, wind or chlorine.

Colour Fans are given sage essential oils, vanilla and musk for colour maintenance, protected against sun, colour fade and free radicals in a soft and sweet sensory experience.

“The rituals have a solution for every head of hair, and it’s mapped out for us.”

CHANTELLE COWCHER, TELLEISH

Fruity, citric notes, with lemon essential oil, stay light and floral for Blondes, creating healthy shiny and refreshed blonde hair free from any brassiness.

“For us, this brand is all about supporting the hair salon. It’s not sold on big online platforms so it gives us as hairdressers a point of difference to prescribe and have something exclusive,” said Chantelle Cowcher from Telleish Hair Studio. “When you love a brand, you’re all in as a hairdresser or consumer. The TEKNIA rituals keep it in the family. It’s so amazing to be able to treat someone’s hair for repair

and also ensure it’s still adding volume or cleansing oil issues whilst moisturising.

The rituals have a solution for every head of hair, and it’s mapped out for us.”

“Telleish jumped on board with TEKNIA very early after the new release and fell in love,” she continued. “The rituals are such an easy mapped out guide for everyone to ensure the right formulation is used on the right hair type. The intermixing ability is endless and its not time sensitive, these are products we all use everyday. It’s been about guiding clients on how to use them and when to use them. The price point for the size of the products is very reasonable and the package and sustainability is huge for us.”

Working with clients to best utilise the range includes building from the in-salon rituals to the retail packages clients can use at home, as guided and put together by the salon. The connection to the in-salon treatments and specificity as recommended by hairdressers keeps the professional salon as the top priority.

The retail products boast nine diverse and comprehensive ranges, all committing to hair health, planet preservation and innovation. The key tenets of the range focus on sustainability, organic hair, veganism and eco-friendly formulations. The products are built from raw ingredients that are selected from organic sources, while its extraction methods further minimise environmental impact to preserve natural resources.

Packaging is made from sustainable and recycled materials and is in turn 100 per cent recyclable.

Putting the focus on professionalism, tailored care and an in-salon service that smartly follows your clients out the door, Lakmé TEKNIA and its in-salon rituals utilise the expertise of the hairdresser for a must-have menu item, retail sale and point of difference.

For more information visit www.haircareaust.com and follow @lakmecolour

SEE COLOUR in a WHOLE NEW LIGHT

H · RE-L C N U A L · RE - L AU N C H E R · H C MASQUE · COLOUR MASQUE · COLOUR ·A UR MASQUE · COLOUR MASQUE UN CH · RE-L N U A L E NCH · R · R E - L AU

CREATE VIVID POPS OF COLOUR OR SHEER PASTEL TONES, WITH NAK COLOUR MASQUE. SULPHATE & PARABEN FREE . VEGAN FRIENDLY . NOT TESTED ON ANIMALS . AUSTRALIAN MADE & OWNED 14 SMALLWOOD PLACE MURARRIE QLD 4172 AUSTRALIA . T +61 7 3899 9133 . INFO@NAKHAIR.COM.AU . NAKHAIR.COM.AU .

NAKHAIR

INFEATURE

CLEANER PASTURES ONCE JUST A CULT FOLLOWING OF LEADING BEAUTY EDITORS AND CLIENTS WANTING A CLEANER COLOUR SOLUTION FROM A PADDINGTON SYDNEY SALON, ORIGINAL&MINERAL WAS AHEAD OF THE CLEAN COLOUR CURVE AND HAS EXPERIENCED HEALTHY DOUBLE DIGIT GROWTH, EVEN THROUGH A PANDEMIC. WE CHAT WITH FOUNDER JOSE BRYCE SMITH AND THEIR FRESH TEAM ABOUT THEIR ESCALATING SUCCESS, WRITES CAMERON PINE.

O

riginal&Mineral is now stocked in more than With a decade-long partnership with their customer base thirteen countries, while continuing to roll out serving as the backdrop, O&M is focused on pushing the further expansion plans to meet the demands of boundaries of Clean Colour Technology and being a stalwart for overseas distributors. Completely trasnsparent and the clean haircare movement. pioneers of 'clean haircare', the purely Australian “Whilst we understand our salon customer’s number one priority company has weathered its ups and downs and remained high is the product’s performance, we appreciate they now value on the radar in the industry for the last decade. The 2020 team products that will not compromise the health of themselves, their has focused on expanding their reach and salon presence, while team or their clients. We want to give back to our professional simultaneously making waves in luxury high-end retail with the likes customer by continuing to invest in innovative technology, of Net a Porter and Sephora. For Jose Bryce Smith and her love of research and development in clean hair products to ensure the industry, the brand’s true success has come from offering salons salons can offer the best beauty and professional experience for a complete solution from colour, to care and retail – not to mention their clients,” Jose said. a constant onslaught of education and digital content. The vast O&M was one of the first haircare companies in the world to majority of O&M’s packaging is now recyclable, some products use produce professional-grade ammonia, PPD and Resorcinol-free Forest Stewardship Council (FSC) packaging, and the brand has permanent hair colour. eliminated single-use plastics.

The brand houses a comprehensive range of grooming and “Behind every successful brand is someone who is in love with it. styling products to support the CØR.color range and, although there I’m in love with this brand,” Jose said. have been delays in getting new With a recently launched new products to market as most brands website that heroes clean, kind have experienced this year, there luxury haircare, the Original&Mineral are exciting new developments brand message shows that in an age pegged for early 2021. where health is the new wealth and “The biggest launch though for JOSE BRYCE SMITH consumers are more conscious of 2021 will be around sustainability consumption, asking for O&M is increasingly becoming the norm. and advancements with our packaging,” said Jose.

“Our core has been to provide a healthy, environmentally friendly To support the growth ahead for O&M, Jose has restructured product within a chemically driven world, we will continue to blaze her leadership team. Matthew Kilty has been appointed as head a trail in the green beauty space. Health and wellness are the heart of International Business Development where he is focused on of our brand and we see sustainability not so much as a challenge, expanding on the 13 countries that O&M is currently distributed in. but part of our evolution,” Jose said.

Newly hired Aygun Sana, who has many years of hair experience, O&M have come through the challenge of the last six months still now leads the local sales team in Australia as National Sales in growth. Despite salon closures differing in each state, hairstylists Manager. Jose appointed a new COO, Jodie Matthews who have for the most part been deemed an essential service and O&M comes from an extensive background with major beauty brands. have stayed 100 per cent committed to that.

Alongside the Creative Director, Janelle Chaplin based in New Jose was fast to react and put an action plan into place in March York, Jodie is leading a dynamic new marketing team to provide when everyone was first placed under restrictions. support to the salon business and attract a new customer to the “Everybody reduced hours by 20 per cent which allowed us to brand by powerfully telling the brand story. maintain our full structure. This meant that our entire sales team “We have a number of marketing initiatives in progress to could keep in contact with and support our salon network. We support our salon partners better, including a B2B website and also setup a daily Zoom call to keep our teams connected and additional brand assets to help salons market to their own quickly converted our social channels to a wellness focus. I was customers and tell the O&M story,” Jodie confirmed. also in my backyard leading regular work out video calls to keep For more information visit us all moving.” www.originalmineral.com.au

“Behind every successful brand is someone who is in love with it. I’m in love with this brand.”

80 INSTYLE

MORE BLONDE. LESS BRASS. NEW Blonde Perfecting Purple Shampoo Sulfate-free, professional-strength formula neutralises brassy tones, while ArganID™ helps repair hair from the inside out.

Flawless colour lies within…

Specially formulated for blonde, lightened or grey hair

ONE BR AND: A WORLD OF OIL-INFUSED BE AUT Y

Moroccanoil.com/au

Distributed exclusively by Haircare Australia 1300 437 436 haircareaust.com sales@haircareaust.com @haircareaust

INFEATURE

RENOVATORS WE DISCOVER THE INTRICATE DESIGN, ARTISTRY AND HEARTFELT SENSE OF COMMUNITY THAT INFORMED THE RECENT RENOVATION OF HEADCASE HAIR, WRITES SHANNON GUSS.

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he iconic Headcase Hair salon in Sydney is open once again after a renowned renovation that fused together core tenets of its salon DNA through inspirational design – haircare, wellness, fashion and art.

“John Pulitano and I opened the doors to Headcase Hair 23 years ago, and when we reflect on that journey it’s been a series of little moments that have inspired us to become the hairdressers we are today,” explained co-founder Vincent Nobile. “From the cities we worked in, the fashion shows and photoshoots, and the health retreats we rested at, as well as all the people we met and built relationships with along the way.

We wanted this new salon space to be a reflection of our journey, multi-layered and truly one of a kind.”

The space on Oxford Street has been reborn thanks to interior designer Amanda Talbot of Studio Stoop, who is the ex Associate Editor of British ELLE Decoration & Home, Editor of Livingetc and who has designed Bert’s Newport, FRED’S and The Paddington.

Amanda specifically designs for the spirit, environment and people, rather than fickle trends, prioritising a warm, comfortable and inviting energy over all else.

“We liked the fact that Amanda had never worked on a salon before ours,” explains John. “This forced us to completely deconstruct every inch of our existing space and rebuild it from scratch, putting hours and hours of thought and consideration into how we could make every facet function at its best.”

The space was built with the passion of all three collaborators, not just for the design and artistic process but also for more specific details, such as earthy materials, artisanal and bespoke finishes, the blending of old and new and feature pieces from antique dealers.

“It was so nice working with Vince and John. Their deep knowledge of hairdressing and their functional needs of a salon were really awesome to learn about,” Amanda said. “They definitely wanted to create a new experience for clients and challenge what is expected of a hairdressing salon. They care deeply for their staff and clients and wanted a space that would celebrate them and make them feel good having visited.”

This manifested in design through uplifting putty pink walls, made with a natural Japanese plaster called Otsumigaki that absorbs toxins from the air while creating a beautiful textured finish, as well as amber-specked terrazzo floors contrasted with luxurious jewel-green marble, custom leather-lined walnut joinery and aged brass finishes. Additionally, natural light shines through floor-to-ceiling arched windows, looking out onto a sandstone-framed courtyard.

The salon is also modern and technologically savvy, with a custom moulded bench that accommodates 20 fully reclining 82 INSTYLE

Shiatsu Air Massage Italian chairs and extra-large basins for a top-tier cleansing service. Moreover, reverse cycle air conditioning with an air intake system constantly brings fresh, filtered air from the outside in, which is a first of its kind in any Australian salon.

“We took a holistic approach to design, much like we do to hair care,” John explained. “We are a high fashion salon, but our years of experience is in hair rejuvenation. Take the walls for instance.

They were an example of using something really cool and beautiful with a greater meaning underneath it. For us, we wanted everything about the interiors to have a deeper purpose for being there.”

“Curves are a reoccurring theme throughout the shop, there are no sharp corners anywhere. When you look out into the courtyard you’ll see five big antique Chinese planters which house a particular breed of Jade tree,” Vincent added.

Headcase Hair has been an industry stalwart since 1997 in Paddington, Sydney, fusing John’s well-known talents in fashion and editorial style and cut and Vincent’s skills in designer colour, joined by their dual passion and inimitable team.

Headcase Hair is fuelled by education,

innovation and artistry. John has been a regular backstage at fashion weeks in New York, Paris, Milan, London and Sydney in his multi-decade career, while Vincent has led global colour education across the world. The team now also offer their own haircare products online, the culmination of so much haircare and industry knowledge and understanding.

This renovation provides that necessary next step in their never-ending ascent.

“We’ve drawn inspiration from modern cities as well as health retreats, fashion shows and nature,” Vincent explained.

“That’s what we wanted to represent in our salon, a worldly picture made from many layers. You can see this philosophically in our services and physically in the elements from the earth. There are old-world finishes like terrazzo stone, marble and aged brass alongside modern custom-built joinery and concrete moulded benches.”

“History is a big thing from us – there is the hanging tapestry that greets you as you enter, acquired from a mansion in Brussels.

And the 1960s pendant lights in the back area sourced from a grand hotel in Berlin.

That’s what we loved about Amanda. It wasn’t just ‘let’s just make everything shiny and new’ – she worked with us to

tell a story with every design decision we made,” John added.

Congratulations to this unstoppable duo on their inspiring new space – a constant reminder that hair, art, fashion and design are truly entirely intertwined.

For more information visit www.headcasehair.com.au INSTYLE 83

INFEATURE

THE RACHEL MICHAEL CANALÉ’S STORIED CAREER HAS INCLUDED AT LEAST ONE PRE-INTERNET BREAKING HAIR LOOK, THREE DECADES OF INDUSTRY EXPERIENCE AND MORE CELEBRITY STYLE THAN YOU CAN COUNT. WE GAINED THE BENEFIT OF HIS MANY INTERESTING INSIGHTS FROM A 2020 PERSPECTIVE, WRITES SHANNON GUSS.

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ome hair looks are truly iconic and “The Rachel”, Jennifer Aniston’s look on the early days of Friends, defined celebrity hair in the 90s. Co-created by celebrity hairdresser Michael Canalé, along with Chris McMillan, the style and colour expert continues to work with Jennifer on her on-screen looks, as well as Heidi Klum, Kate Hudson, Shakira, Penelope Cruz and more.

We spoke to the award-winning, internationally acclaimed hairdresser and product innovator to hear about his 30 years in the industry, discussing his dynamic career, current hair trends, his approach to colour and, of course, “The Rachel”.

What have been your highlight experiences working in celebrity hair?

I truly enjoy making people happy, creating the trends like the glamorous highlights of Morgan Fairchild and Farrah Fawcett. The trend became enhancing the person, not just the hair. The right colour is an accessory, use it to your advantage. People can always tell my work, enhancing a person’s natural complexion and eye colour, this trend never goes out of style. I draw inspiration from the people who walk through my door and sit in my chair. They’re all different – some very famous, and most not – but I honestly see the beauty in all of them. I have appreciated the opportunity to share my work over the years with multiple generations of the most powerful woman, true icons.

As co-creator of “The Rachel” what was the feeling of creating such an iconic look?

As co-creator and colourist of “The Rachel”, Jennifer came to me first; we discussed the colour. At the time, she had midshoulder, medium-brown hair. It was a great time to initiate a delicate blending of colour from medium brown to a sun blended light brown with blonder tips, very natural. Following, she went to Chris and received the haircut. When she came back to me, we decided to add the signature highlights, to bring out the movement of the haircut. This was the beginning of “The Rachel” 84 INSTYLE

trend. The golden hair captivated the eye; the signature highlights and sandy tones brought out Jennifer’s eyes.

What does its longevity and continued relevance mean to you?

When I look back at the beginning of Friends, I see “The Rachel”, but I also see the haircut becoming the colour. This was the perfect person to launch this new technique, a beautiful face with beautiful features and highlights that enhance and bring out her eye colour. This captivated the audience!

Do you have advice for hairdressers who want to create bold or iconic looks of their own, editorially or in salon?

My recommendation for salons and colourists is to control the colour and enhance the client. You can always add more highlights, so that you don’t lose the client to the hair colour.

Trends come and go, consistency and integrity of the health of the hair will always carry you further. No haircut looks good with bad hair colour.

What are the major hair trends you are seeing at the moment?

I see colour enhancing being the number one trend. Working with the natural hair colour with delicate highlights, keeping them connected through growth, just in case clients don’t make it back to the hairdresser anytime too soon!

What are your major tips to salons and hairdressers facing the challenges of 2020?

This is the perfect time to take your time. 2020 is about spacing your clients focusing on one at a time. That doesn’t mean be slow, be efficient time conscious and use a lot of TLC. What are the main lessons you’ve learned in your career?

The main thing I’ve learned is to listen to the client.. That doesn’t mean you have to do what they want. Work with them to decide on the best technique to get as close to what they’re trying to achieve. You can always add more!

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INFEATURE

KEEPING PACE JUSTIN PACE’S NEW SALON VENTURE MERGES JAPANESE AND EUROPEAN DESIGN ELEMENTS AND IS FUELED BY HIS RENOWNED EXPERIENCE, SERVICE AND TALENT, HERE'S TO AN INIMITABLE HAIRDRESSING SPACE – CO AND PACE SALONS.

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elcome Co and Pace Salons, newly built and renovated on what was previously the site for Papas and Pace and spearheaded by internationally renowned hairdresser Justin Pace. Situated in Brisbane, this new 2020 salon draws on Justin’s three decades of award-winning experience, as owner and creative director of the inspiring new venture.

The renovation, achieved through the challenges of the pandemic, speaks to Justin’s ambition and attention to design and detail, where aesthetic elements were taken from Japan and Justin’s own Italian heritage.

“Goals without actions are dreams.

As I don’t want to live a day without purpose, I perpetually pursue professional and personal aspirations. Through the active participation in the hairdressing industry, I ultimately seek evolution,” Justin explained.

The unique aesthetic hybrid showcases European tiles, especially used to reflect the Sicilian culture of Justin’s heritage, designed to create a black and white 86 INSTYLE

mosaic style herringbone floor, reception and basin area, and complemented by Italian chairs and glassware. Adding to this personalisation, Justin custommade dual-level station benches to frame the mosaic floor to mimic traditional Italian designs.

This was merged with a Japanese sensibility, showcasing Justin’s true love of the culture in repetitive timber slats and cast iron pots and authentic handle-less cups for serving green and herbal tea.

Brass footrests, brushed brass metal strips on station benches and other brass finishes then add more luxe details. The salon will offer mezze black slate trays with brass handles to serve clients hot towels, beverages and refreshments. Curved shapes and a spiral staircase extend this decadence and offer a sense of warmth and cosiness as well.

Highly tailored and skilled services pair with the design, utilising Justin’s extreme experience as a salon owner, hairdresser, brand ambassador, hair director and educator, as well his commitment to his team and brand. Credits with Papas and Pace, Redken, Heroes and Villains Barbers

and behind runways and on photoshoot sets, illustrates Justin’s wealth of talent to bring this inimitable salon destination to life.

The chic salon space has been meticulously crafted to act as a well-designed haven, with strong cultural elements, little touches of luxury and a sense of transformative escape in a myriad of ways. Welcome the all new Co and Pace.

For more information visit www.coandpacesalons.com

INBUSINESS

5 GOOGLE MYTHS, BUSTED! YOU MAY HAVE HEARD SOME WHISPERS ALONG THE GRAPEVINE ABOUT GOOGLE OVER THE YEARS, BUT WITH THE PLATFORM'S CHANGING APPROACHES TO MARKETING, ADS, KEYWORDS AND MUCH MORE, WE'RE HERE TO TAKE A CLOSER LOOKS, WRITES CLEA HARBISON.

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herever you are in your journey with Google, there are a lot of myths out there in the stratosphere about the tech giant. So, we thought it was high time to debunk some of the most common myths!

1. "MARKETING ON GOOGLE IS EXPENSIVE" WRONG. Sure, running Google Ads can be expensive – sometimes. But the expensive strategies aren’t the ones you’ll be aiming for.

Instead, try targeting a tight location radius (so your leads can actually visit you) and super-relevant keywords, where there’s less competition and more opportunity for you. This translates to much more reasonable bid costs. Remember - you only pay when someone clicks on your ad.

If your targeting is on point and your website is up to scratch, then this click has a high chance of converting to a client booking a consultation and experiencing your magic in person. Imagine gaining a loyal client from just a few bucks!

2. "THE MORE KEYWORDS, THE BETTER" WRONG AGAIN. Google is all about showing the most relevant result, and it relies on a whole heap of variables – not just how many times a relevant keyword appears.

It’s a common misconception that Google’s algorithm works on the frequency at which the keyword is included on a web page. However, including the same keyword a bunch of times on a page is called keyword stuffing, and you’ll be at risk of Google penalisation – so don’t go there!

3. "COMPETITORS WILL SABOTAGE YOUR ADS" STILL WRONG. It’s a super common fear for those who are yet to get going with Google Ads that their ad spend will skyrocket because their competitors are the ones clicking on their ads. Well, Google intelligently prevents this sort of behaviour from happening.

If one of your arch-nemeses are repeatedly clicking on your ads, Google is smart enough to identify it as suspicious activity by cookie tracking and stop it before your account is charged.

4. "GOOGLE ADS ARE ONLY USEFUL TO ONLINE BUSINESSES" WRONG. Have you heard the common myth that spending your hardearned cash on Google Ads is only useful to online businesses who sell their products or services online?

In reality, almost every business model now is an online business.

While you technically provide your services in person, you still need the online space to effectively market yourself and acquire new business. Plus – even if you aren’t doing brows virtually (yet…) your potential clients are definitely searching online for who to see – so you have to be there!

Think of Google as a virtual shopfront – it’s the place where your clients get to have a peek inside before they decide to walk through your doors and lay down their cash.

5. "GOOGLE IS JUST A SEARCH ENGINE" NOT IN 2020.

Google is so much more than that. Google encompasses Google My Business, the first thing a searcher will see, Reserve with Google, designed to get you more bookings, YouTube advertising and display advertising that can bring visual elements to your digital marketing strategy. Plus all your digital channels – your website, Facebook, Instagram – all appear in those search results.

Google is one big powerful beast, and trust us, it’s not going anywhere anytime soon… So it’s super important to get clued-up on how it all works.

Luckily, the Google Gurus at Shortcuts have been working hard with Google themselves to create the Google Growth Hub – an online digital education hub for savvy business owners and managers.

Ever wanted to learn how to get more clicks and bang for your buck from your Googles Ads? Or how to get more reviews on Google? And ultimately how to use Google to get more clients walking through your doors?

Google Growth Hub is the place for you!

It features in depth courses, step-by-step actionable campaigns, thought-provoking blogs, engaging videos plus access to our industry-trained Google Gurus to help you on your digital journey.

The best part? Your first month of a Google Growth Hub membership is completely free! No lock in contracts, just great content! So what are you waiting for? Try it for free today here: https://googlegrowthhub.shortcuts.com.au/register

INSTYLE 87

INBUSINESS

THAT’S FREEDOM LARISSA MACLEMAN FROM SALON OWNER’S COLLECTIVE LOOKS AT HOW TO REGAIN THE FREEDOM YOU THOUGHT YOU’D LOST.

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hen I first opened my salon, and also my coaching business for that matter, I remember this feeling of thinking “this is why I opened my own business.”

I was experiencing this incredible feeling of freedom, autonomy and creativity all in one, that you just cannot get from working for someone else.

I could order and buy what I wanted, come and go as I pleased… If I wanted to take the afternoon off, I could!

But then, something changed… My business started to become successful! Like most success, the success of my business was a double-edged sword. Our book was full, and the Salon was thriving but, for me, this meant that freedom and autonomy were replaced by stress, pressure and demand. I started to wonder where my dream went and question whether it was even worth it!

What I soon realised was that as your business grows, you also need to grow. You need to behave differently. It is essential for you to grow into the different roles that your business requires of you throughout its different stages of growth.

I’m going to share with you what those roles are, what they will require of you, and most importantly, how to nail each one.

This is the stage where you really have to dig deep. There is a light at the end of the tunnel, and it is possible to reach it!

THE OPERATOR

Once you’ve moved through the hardest role of being The Manager, you can finally begin to feel that freedom and autonomy that you felt at the beginning again.

As the CEO, you will most likely have 8, 9 or more people in your business. Studies have shown that one person can only manage a team of up to 7 people effectively.

If you are attempting to manage your large team all by yourself, that’s when you begin to tap out and lines of communication start to break down.

Instead, you have grown your team to the point where it becomes necessary to hire someone else to become the manager.

Your role is to lead that manager. If people are experiencing pain, you feel stressed out and frustrated towards particular people… that is a clear indicator that you haven’t evolved into your new role.

Your role now is to step away from the busyness of being busy, of all the daily operations… and start to think monthly and annually… not just from week to week. It’s time to create space to think strategically.

This in itself is hard. Hopping off the wheel almost feels like a ‘come down’ after a big night out. It feels weird not to be ‘in demand’. No longer be needed to put out fires and emergencies.

But this is the goal, right? To have the freedom to work on the things you love, when you want, how you want and most importantly: start to drive the business forward and focus on what is coming next! You can’t do that until you have created the space.

When you do this, you will start to feel more fulfilled in your role, and the passion and drive will kick you into a new momentum and everyone else in your team will benefit from this newfound momentum - this is the ultimate goal, right?

No matter which of these 3 main stages you are at in your business, it’s important to remember that there is always room for more growth and progress.

The role that most Salon Owners start off as is The Operator.

When you’re an operator, you’re still involved in on-floor operations like serving clients and delivering a great client experience. And you love doing this!

As The Operator, you still really enjoy the on-floor aspect of salonlife. This role feels comfortable. For most new Salon Owners, their previous role was solely an Operator- so it’s something you’ll know and love, and feel comfortable doing.

However, as is the nature of the Salon Industry, it’s all about humans. We don’t sell products, we sell humans and time, so the people inside of your business become the most important commodity. What will soon happen will be that as your Salon grows, so will your team, and soon enough you will find yourself knee deep into the next role… The Manager.

THE MANAGER As a Manager, your business has grown to a point where you are forced to start focusing on the humans inside of your business just as much as the clients.

This means that you have to learn how to properly manage people, something which you may have no experience in… yet!

All of a sudden there are people in your team who you won’t necessarily connect with as much as the first 1 or 2 people, and on top of that, team members who may not gel with each other!

The management of humans is sometimes something no one can really prepare you for… and it’s different for everyone! This is why the Manager role is the most difficult. You are wearing all of the hats at once and often feel like you’re stuck on the mouse wheel!

And to add insult to injury, this is the phase where I often start to see salon owners earning less. What used to work now starts to break and lots of owners begin to take nothing home, even earning less than when they worked for someone else.

You work more hours than before you had the growth spurt but feel nothing in return.

88 INSTYLE

MAKE THE MOVE! Don’t worry, you don’t have to stay in The Manager phase forever.

To get through the hardest phase, it often takes only one or two strategic moves in order to make a change happen.It could be hiring another income-generating team member, or even creating a management structure to get that extra support.

So what’s stopping you?

Fear; Fear is the number one biggest thing that breaks business owners and What is that big move you need to make 1. What is the fear that’s stopping you?

There’s something magical about writing it down on paper, and I guarantee you this will help your progress.

Stick at it, be brave and then you can finally move onto being the CEO.

THE CEO

For more information visit www.salonownerscollective.com Facebook- Salon Owners Collective Instagram- @salonownerscollective

INBUSINESS

THE TEAM JOURNEY SETTING GOALS IS THE EASY PART. TURNING THEM INTO REALITY IS WHERE YOU NEED CONSISTENCY, PATIENCE AND PERSEVERANCE. YOUR BIGGEST RESOURCE FOR FACING THIS CHALLENGE IS YOUR TEAM, DISCOVERS ALYSSA MCARLEY.

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s a leader, you need your team to understand what success looks like. They also need to understand the role they play in reaching that success. To help you get started, we’ve created a list of ways to bring your team on that journey and help you achieve your goals.

SHARE YOUR GOALS

Bring them on board your journey to success by outlining your business goals clearly. Being part of a team fuels peoples intrinsic motivation, making them confident and keen to take on tasks you require them to complete as you work towards achieving your goals.

ENCOURAGE CREATIVITY Support creative problem-solving by encouraging out of the box ideas. You don’t have to follow through with new ideas, but create an environment that is open to the sharing of ideas, and sees problems not as reasons to complain, but as opportunities for improvement. You never know - an idea from a team member may get you closer to your goals.

SET CHALLENGES

FOSTER SELF-MANAGEMENT

When you can see your team is making improvements, prevent them from getting bored by challenging them with new tasks.

For example, if one of your employees is very confident with task management, give them a new responsibility or the opportunity to be second in command. Helping your team to upskill will benefit them, but also benefit your business. Some businesses worry that good, skilled staff will eventually leave them and take those skills elsewhere. However, staff are less likely to leave if you’re providing opportunities for growth.

A stronger, more motivated team is a great resource when it comes to reaching your business goals. So be the best leader you can be and use these tips to take your team on your journey to what success looks like.

Motivate your team in a way that encourages them to be responsible for themselves. If you make them feel valued as a group and at an individual level, they’re likely to have more confidence and take more pride in their work. Be sure to pay attention to what their strengths are and point them out when you notice them.

Alyssa McArley is the Marketing Manager at Kitomba Salon & Spa Software. To learn more about how Kitomba can help take care of the day to day management of your business and give you time to focus on being a leader, visit www.kitomba.com or call 0800 161 101.

CREATE A CULTURE Management consultant Peter Drucker said, “Culture eats strategy for breakfast”. This quote is popular because if a company’s culture is similar to the company’s values, then strategy becomes second nature to a team. Creating culture is more than putting quotes on a wall - it’s emphasising employee wellness, fostering social connections, accepting each other’s differences and focusing on positivity.

INSTYLE 89

INBUSINESS

LOST AT SEA? ARE YOU LOST AT SEA OR SMOOTH SAILING IN YOUR SALON BUSINESS? IT CAN BE EASY TO FEEL COMPLETELY LOST WHEN ISSUES COMPOUND, BUT THE IMPORTANT THING WITH ANY BUSINESS JOURNEY IS THAT YOU KNOW WHERE YOU WANT TO BE, WRITES ESTELLE CARROLL.

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’ll never forget when I’d lost my way as a salon owner. I was enjoying a family holiday on the Gold Coast, blissfully soaking up some sun and rest and relaxation. Then, my salon manager phoned. Then another team member phoned. Then another. Each one of them had called me with a different problem.

There I was, watching my kids playing with my partner and beckoning me over to join in. I was torn between jumping on a plane back home to save the salon day, and staying right where I was, enjoying the holiday I so deserved.

As a salon owner, I was lost at sea.

So, what did I do wrong upstream? What could I have done days and weeks before to prevent this drama?

Now, I know better. I know I needed to think and act with more intent. When you own a salon, you embark on a journey, and you need to steer that journey to get where you want to be.

Think of it like this. The one at the wheel of a boat is called the ‘helmsperson’. Imagine being in a sail boat. The helmsperson (you) knows where you want to go. You check your map and set out to sea heading north. Then, the weather changes, but you just keep heading in the same direction. You don’t adjust the sails for the wind. You’re no longer heading north.

You’re lost at sea and you don’t even know it yet. You’re about to waste precious time tracking back over your steps. You might even lose a crew member or two overboard because they’ve had enough.

The fuel consumption is a constant, costly drainer.

If you keep an eye on the map, check the compass and the fuel gauge, and adjust things little by little as you go along, you’ll reach your island. Now, let’s bring this back to your salon.

THE BOAT IS YOUR SALON. You have to look after your boat. If you don’t maintain its interior and exterior, it will deteriorate in the weather and not be able to perform.

In the salon, you need to upkeep the basin massage chairs, clean the coffee machine, keep the bathrooms tidy, replenish the sundry supplies.

THE HELMSPERSON IS YOU. Yes, you have crew members, and they need your direction. They can all have input but they look to you for guidance and reassurance of the correct path.

Are you standing up and leading your team with confidence? Not sure? Ask a mentor for help. This could be a coach or a fellow salon owner who’s nailing it.

90 INSTYLE

THE MAP IS YOUR PLAN AND GOAL You could have a 30-page salon business plan. Or you could have a MAP TO ACTION plan (that’s the ZING preferred option). Is it clear where you want to go, and what route you want to take?

THE COMPASS IS YOUR FIGURES How are you tracking? If your figures are moving up, your client numbers up, your overall sales up, then you’re moving closer to your target.

Remember, your figures, whether in units or dollars, inform you about client care, client loyalty and how much your clients know and trust you.

Don’t know how to work your figures? Email me and we can chat it through.

THE FUEL GAUGE IS THE MONEY GOING OUT OF YOUR BUSINESS. If you don’t know your breakeven (what it costs to open your doors each week) how will you know if there’s enough money to invest in anything from a new team member to how much you can spend on a new product line?

Monitoring the fuel gauge will identify problems sooner so you can make small adjustments before things get off track.

If you’re not watching the numbers going out of your business but only the score board of results, you’ll miss the important stuff.

When you know things are tight, you can look at reducing expenses, or maybe working with your lowest performing team members to increase their skills and sales.

THE CREW IS YOUR TEAM. Are you all rowing together? When the wind doesn’t blow, you get nowhere unless you all row in unison.

In my salon boat, I didn’t know for sure. If I’d checked in via weekly one-on-ones, I could have stamped out the spot fires before they flared up. I would have heard about little niggling things and tweaked to help keep everyone feeling happier and valued.

I’ve never steered a boat, but I’ve steered a business. I’ve been lost at sea in my salon, and I’ve found my way to the island with a full and happy crew on deck, and a fleet of loyal clients sailing alongside.

If you’re feeling a little lost at sea in your salon, don’t panic. Keep the above tips in mind, maintain control of your boat and your crew, and soon you’ll be smooth sailing to that island paradise.

Estelle Carroll is a salon coach at The ZING Project. To get in contact with Estelle reach out at estelle@zingcoach.com.au or join our private Facebook group: ‘Salon Smarts’.

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