INSTYLE - November December 2017

The Magazine for the Hairdressing Professional

November/December 2017

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INEDIT

31 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover BHA MEDIA MANAGING DIRECTOR Glenn Silburn EDITOR Cameron Pine cameron@intermedia.com.au BEAUTY & ONLINE EDITOR Shannon Gaitz sgaitz@intermedia.com.au CREATIVE CONTENT EDITOR Ida Almasi JOURNALIST Michelle Ruzzene CONTRIBUTORS Larissa Macleman Rosa Anderson Joanne Neville Fleur Murphy Sandy Chong NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright© 2017 - BHA MEDIA.

FROM THE EDITOR

W

e used to work harder when we couldn’t see what everyone else was doing. In my opinion we have a bit of a creative problem.

We’ve got lots of problems really when you think about the fact we are not attracting enough strong and dedicated minds to the industry. People who are passionate about education and an overall consistency of voice. I believe our creative problem is just as big. We’re distracted and we want what others appear to have – which often, apart from a picture we like, isn’t always much. What we do need is to focus on what WE are good at and not a perception of something else. We have staff we pay every day but they are not producing content for us, they are fi lling a brief but brief’s are boring – we want more than that. How can you push the brief? How can we ensure we have people enabled to do this and make a difference?

They can’t do it on their own and we can’t do it without them, so listen up and fi nd some practical solutions to this creative problem.

Just as much as we need quality people to make our salon experience great, we need to nurture leaders. The salon experience is constantly under threat from new business models and the salon owner’s vision is cramped by rising costs and the investment required to realise this vision while managing people and let’s face it people are nuts!

Who is leading the way with transgressive cuts and styles and boundless creativity while also inspiring better business? Who are the real creative collaborators that are creating a cardinal pathway for quality and not just corporate policy? Companies are trying to balance this but, with influencers abound just focusing on the end look, we are stuck on the ‘fantasy’ rather than the reality and people’s ability to pave their own path is increasingly limited. Then we have stylists pumping a personal Instagram while working in a salon they are paid and fully supported by. Really they should be pushing that salon brand in everything they do and post.

There are many of us who have the vision but we can’t realise it if our time is spent doing basic things, managing people and a business. Our dedicated time to create is less concentrated when social media takes up our moments we once used to really think clearly in between tasks. We are now just faced with another way to be distracted, to steal someone’s idea, to not be original and to develop anxiety based on a situation we don't completely understand from a photograph or a post. Come Monday I have weeks where there’s not a free night or day in sight. Before you know it there’s no space between juggling multiple roles, events and a bit of travel – this particular week there was a wedding so suddenly the five day week had just four, then there was another big meeting, so next up I had only three days left to do six days worth of work. My case in rambling point is that if we keep putting off the important bits just because we are busy we won’t learn, grow and get a new result and this happens every week! I need to take a bit of my own advice here too.

Ultimately we mustn’t lose the fascination with photographic expression, we can’t just keep thinking about ourselves – we need to think about the big picture, we need to read between the lines and really see who is supporting us. Some hairdressers, as much as I love them, fall down when their creative mind lacks the backing of a pragmatic sense to make practical decisions. Imagine the power and success we can have if we do both. Imagine the money that’s out there for the taking…

Stop playing it safe and focusing on what everyone else is doing. Just do what you’re good at. It’s not about being negative or bitter about change (so don’t get me wrong) but it’s a knowledge and creative thinking problem – it’s one that is universal to a lot of industries in 2017. I struggle a lot with being able to rely on people to do things to my standard, but at the same time I don’t have the time to completely leverage one clear skill at a time. In the business world this slack then falls back on the owner and, it doesn't matter what anyone says, you can’t run a business and deal with all the daily drama while executing cool stuff and creating crafty content all at the same time. It’s one or the other.

Pick your path. I know I need to make some changes to mine. See you in 2018!

Cameron Pine, Editor

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

INSTYLE 9

BEFORE

CONTENTS 56

ON THE COVER

22 Goldwell Global Zoom 42 Session Moroccanoil 56 INconference L’Oréal Professionnel Business Forum 78 Wella Professionals Fusion

REGULARS

12 UPfront Industry News 84 INhair New Products 90 INbeauty Highlighters 91 INbeauty Tanning 92 INbeauty Beauty News 94 INsalon Tools and Accessories 100 INbusiness Eco Steps 102 INbusiness Ziggy’s Barber Salon 104 INbusiness From Freak Out To Freedom 105 INbusiness Fourth Year Apprenticeships 106 INbusiness The Christmas Season

52

ONSTAGE

26 Redken Get Inspired 28 Alternative Hair Show 29 Aveda Invati Advanced Launch 30 ghd Infi nite Style 32 KEVIN.MURPHY for Melbourne Fashion Week 34 Roca Verde 36 Wella Professionals International TrendVision Awards 38 L’Oréal Professionnel Colour Trophy Semi-Finals

42

FEATURES

40 Robert Lobetta 52 INdesign London 54 INdesign Comfortel 60 Twisted by Sebastian Professional 62 Caterine Di Biase 66 Less Is More 68 Session ghd 80 é SALON 82 INSTYLE Men 98 High Speed Tools

68

26

UPFRONT

GOLDWELL FOR BAZAAR IN BLOOM COUTURE GOWNS, BEAUTIFUL models and bold, luxury hair – all for a worthwhile cause – marked the third annual BAZAAR in Bloom runway show.

Hosted at the Ivy Ballroom, 250 guests gathered in order to raise funds for The Royal Hospital for Women’s Fertility & Research Centre, and Goldwell ensured the hair was appropriately premium for the show.

“The hair styles were specifically married to each model and gown to maximise dramatic effect, from exaggerated frizzy-soft manes that seemed to float weightlessly, and vampish wet-look lengths that clung to models’ heads like Medusa’s tendrils, to elegantly fallen bouffants gathered at the nape by velvet ribbon reminiscent of modern-day French courtesans,” said hair director, Daren Borthwick, who led a team including Garreth Lenagh and Jordan Robertson of Préma salon, Sydney.

These three looks made up the hair brief, complementing a range of inimitable gowns from 30 designers such as Romance Was Born, Alex Perry, Dion Lee, Camilla and Marc, Ellery, Bianca Spender and Carla Zampatti. Flowers arranged by Doctor Cooper

12 INSTYLE

Industry Happenings

Studio filled the room, keeping to both theme and season.

“BAZAAR in Bloom is about celebrating spring and fertility, and because the show was couture, the gowns were extremely feminine and the hair had an element of drama,” explained Harper’s BAZAAR editor-in-chief Kellie Hush. “The three looks were a study in beautiful contrast, from volume to colour to texture. The hair added to the ‘drama’ as much as the clothes did.”

In creating the diverse range of looks, key products could be found in the coveted Kerasilk range, with styling products ensuring manageability, hold, shape and efficiency under pressure backstage.

“Kerasilk’s formulations are at the cutting edge of hair technology, with products such as the Kerasilk Control Humidity Barrier Spray performing like a dream under the hot and frantic conditions,” said lead stylist Garreth Lenagh. “This Kerasilk Control range is extremely efficient to work with, and the results so easy to achieve at home, that it’s fast becoming a cult favourite in the salon.” goldwell.com.au

DESTINATION I.SALON 2017

#MYDENTITY COLOUR RANGE LAUNCHES IN AUSTRALIA VIRAL HAIR COLOUR sensation (almost 2 million YouTube subscribers cement that status) Guy Tang has launched a bold colour range – and the products are now being officially distributed in Australia. Circulated through Haircare Australia, the range called #mydentity is specifically formulated by Guy, offering signature shades that allow colourists to truly experiment with vivid colour.

The range is comprised of pre-blended signature shades, which allows hairdressers to create a wealth of popular colour trends, with Advanced VibraRiche technology to enrich the vibrancy of the colour, ensuring hair will have double the shine. Breakthrough Miru-Style X-HP technology ensures extreme heat protection, while Guy’s signature lavender fragrance is imbued in all the products. The colours are also formulated with an exclusive keratin and argan seed oil blend, for maximum colour retention and vibrancy, as well as improving the integrity of the hair.

In terms of colour, the extensive range is diverse and customisable, ranging from icy tones to deep, bold hues, all achieved through Guy’s own incomparable experience and creativity. haircareaust.com

CHARLES DARWIN UNIVERSITY PRESENT ANNUAL HAIR AND BEAUTY SHOW 60 HAIRDRESSING, BEAUTY and nail technology students had the chance to show off their newly acquired skills and inherent creativity in the Charles Darwin University Annual Hair and Beauty Show, competing in categories of colour, barbering, cut and style.

“We provided a theme, which was Aurora, and nine categories and basically told our students that the sky was the limit in terms of creative expression, and they didn’t disappoint,” shared Sales and Personal Services Team Leader Linda Manning.

The winners in hairdressing were a diverse and talented group, comprised of Jayden Marshall from Henbury School (VET for Secondary Students creative category), Jolina Lay from Henbury School (VSS hairstyle category), Vanilla apprentice Zoe Leutwiler (creative colour and style category), Tommy Gunn apprentice Jodie Bell (barbering category) and hairdresser Natallia Taraviche (colour and cut). cdu.edu.au

A FOUR-DAY HAIR education retreat took place in the Gold Coast, with Salon Support and their Destination i.salon event.

Held at the Grand Sheraton Mirage Resort, the event included a combination of cut, colour, business and allnew techniques.

Guests were welcomed with Pravana and i.color themed cocktails on opening night, with an extravagant hair show by Mazella & Palmer, which saw them recreate their renowned collections, Forgotten Circus and Demeure. The Monday session was a seven hour informative masterclass by the duo that explored their techniques and aesthetic in more detail.

Tuesday began with a Master Barber presentation by Ben Mollin, a look and learn hands-on masterclass showing attendees how to perfect their barbering skills. This was followed by viral rainbow colourist Rebecca Taylor, who went through each step in a unicorn colour look, with an Instagram photoshoot to finish.

Ending on the Wednesday, the four day event was finished by well-known business presenter Julie Piantadosi, who hosted a three-hour session on customer service supremacy. www.salonsupport.com.au

AMAZING HAIR ANNOUNCES KOBI BOKSHISH AS AMBASSADOR HAIR EXTENSION COMPANY AMAZING Hair has united with one of Australia’s foremost hairdressers, naming Kobi Bokshish of Sydney’s Intershape Hair Design as a brand ambassador.

Kobi is a well-known educator, salon owner and artist, also a member of the Matrix Australia Design Team and a local industry stalwart, the ideal new addition to the Australianowned hair extensions company.

“I feel so privileged to be welcomed into the Amazing Hair Ambassador team, working alongside renowned industry superstars like Joey Scandizzo, Frank Apostolopoulos, Kevin Murphy, Lorna Evans and Renya Xydis,” Kobi shared.

“I love working with Amazing Hair for my creative work; the quality of the hair enables me to create any look possible, and the educational support I have received has inspired me to push more boundaries. It’s the perfect partnership.”

Amazing Hair is the extensions brand of choice for many top hairdressers and celebrities, and has been utilised on set for highfashion magazines, during large-scale events and on the runway.

Hairdressers praise its allowance for the easy creation of length, non-committal colour, volume and movement, while exploring its full palette that includes includes pop colours, pastels, balayage and clean blondes. amazinghair.com.au INSTYLE 13

UPFRONT

TRACEY HUGHES APPOINTED AS L’ANZA VICE PRESIDENT OF GLOBAL EDUCATION INTRODUCING CARMEN ESSENTIEL CUSTOMISED RITUALS WELCOME CARMEN ESSENTIEL Customised Rituals to Australia, a high-precision range of haircare products developed with intense research and professional expertise in dermo-capillary care to create personalised hair elixirs that speak to each client’s hair needs. Utilising a unique diagnosis method, the company offers tailored solutions to hair concerns.

Using revolutionary targeted active ingredients, the unique formulas cover brittle hair, colour-treated hair, damaged hair, dry hair, dull hair, fine hair, hair loss, mature hair, men’s hair, oily scalps, dandruff and sensitives scalps. eki.com.au

HAIR EXPO NAMES 2018 AWARDS AMBASSADOR AND HEAD JUDGE THERE ARE SOME new updates on the agenda for next year’s Hair Expo Awards, including new, efficient changes to the submission process and an all-new head judge. Julie Piantadosi has been announced as the Awards Ambassador and Head Judge – the prominent business coach will lend her talent and experience to the judging process, simplifying elements of the submission phase and ensuring the highest quality of judging.

Julie will act as a necessary sounding board to ensure each entrant meets the competition’s stringent criteria, and will also empower the panel to judge at the highest possible standard. Her judging assistance will be particularly significant in the written section of the entry, which is worth 50 per cent.

Other changes include the inclusion of additional business experts to the panel, to be handpicked by both Julie and Hair Expo, with 10 local and 10 international judges to comprise the panel overall. The event will also be assigning a major international financial firm to supervise the final judging scores, and to conduct independent spot auditing of all entries to the 2018 awards. The 2017 panel attracted such global industry figures on the judges panel as Angelo Seminara, Tabatha Coffey, Guy Tang and Eugene Souleiman, as well national leaders Sharon Blain, Brad Ngata, Frank Apostolopoulos and Caterina Di Biase. www.hairexpoaustralia.com/hair-expo-awards/ 14 INSTYLE

ONE OF THE Australian hair industry’s most famous expats, Tracey Hughes, has a new role ensuring she continues to build her career ever higher, with the speaker and educator being named as the Vice President of Global Education for haircare brand L’ANZA. “I am thrilled to align myself with a company of integrity, and a strong culture with the L’ANZA Tribe,” Tracey shared. “Partner this with innovative technology and a rare ideology, and L’ANZA was the perfect fit for me. I’m humbled to be in such an influential position where I can continue to serve our industry whilst growing the brand recognition.”

In the new role, Tracey will mentor the L’ANZA team and help develop the brand, alongside her own work and education opportunities with Tracey Hughes Education. Tracey is an expert in education, show management, digital production, business, innovation and, of course, hair, meaning she is the ideal candidate for the role. lanzahealinghaircare.com.au

CHRISTOPHE ROBIN VISITS AUSTRALIA TO EDUCATE AND MEET SALONS LUXURY HAIRCARE BRAND Christophe Robin had their namesake on our shores in October, when the hairdressing legend included Australia as the last stop on his hairdressing tour. After travelling through Asia and personally introducing salons to the brand’s new hydrating products, Christophe stopped by Edwards and Co. Surry Hills for an elegant brunch and education event all in one.

The exclusive group of salons (and prospective salons) that stock the French brand travelled from all over the country to meet the bona fide hair celebrity in person.

Their takeaways, after a whole morning of education, basin-side demonstrations and intimate question and answer opportunities, showcased the brand in its truest form. From our perspective, Christophe Robin, both the man and the brand, highlighted a specific emphasis on care and quality as paramount to the brand.

“I don’t do styling products – a lot of brands on the market are stylists’ brand, they are really good for stylist results, but we have another way of thinking, you have to be a real challenger, I don’t care to be trendy, what I want to do is have women in comfort, it’s all about long-term results,” Christophe said.

Christophe walked through his absolute favourite products from the range – his two original products, the Cleansing Mask with Lemon and Moisturizing Hair Oil with Lavender remain unsurpassable (“I adore them, they are the game changers for destroyed hair,” he explained), while more recently, the Regenerating Plant Oil with Rare Prickly Pear Oil and Cleansing Purifying Scrub with Sea Salt, have become cult picks, especially when it comes to issues of the scalp. quecolour.com

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2017 TIGI CONFERENCE AND SHOWCASE THE TIGI TRIBE CONGREGATED OVER September 17th and 18th for the fi rst ever TIGI conference, a hair event centred around the feature TIGI Showcase event, held on the fi rst night. The conference provided an opportunity for TIGI salons to network with each other and learn vital skills from speakers, artists and presenters, ultimately taking new ideas, relationships and insights back to their salons.

During the day, the speakers inspired attendees, with Julia Lee, a successful sales coach who talked through key tips to boost retail sales, Hayley Mears from Six Underground media, who led an interactive session on social media skills and Lisa Conway from Zing Coaching, who spoke about the most common mistakes made in the salon, rounding out the agenda.

At night, these talking points made way for a total visual extravaganza, where the TIGI Collective (comprised of Jacqueline Pidd, Nathan Glynn, Rebecca King, Sam Overton, Rachel Johns and Courtney Mason), presented live hair demonstrations, dancing ensembles and catwalk shows over a three course meal.

The show itself was inspired by TIGI through the decades, with the team harking back to classic looks created by Anthony Mascolo and more recently by the TIGI International Creative Team. For example ‘The Veil’ with hair braided over the model’s face, made famous in 1977, and ‘The Samurai’ look, fi rst presented in 1980 at Royal Albert Hall, were recreated in full. The presentation also explored the history of TIGI colour and various campaigns inspired by fashion, graffiti and underground style, spanning from the 70s to 2015. au.tigiprofessional.com

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UPFRONT HAIRDREAMS CONTINUES EXPANSION THROUGH AUSTRALIA HAIR EXTENSIONS BRAND Hairdreams is achieving continued success in Australia, with more than 30 salons joining with the brand in six months of their Australian tenure. The company is an international stalwart, offering hair extensions products, accessories and application technology for clients with thinning hair or those that want more length or varying colour. The brand uses 100 percent real human hair, with a natural look and feel.

The response from salons speaks to this quality. “The product is very interesting, different than anything I have learned and it is amazing,” enthused Loretta Isaacs, of LA Mode Hair & Beauty, Gympie. “Also, the trainers are fun and entertaining which makes the training very enjoyable and productive.”

“The colour of Hairdreams hair is fantastic, while the bonds of the extensions are designed to be applied onto the hair to feel comfortable and flat so that no one can tell it is extensions,” continued Rena Safi ratos of Shaydz Hair Salon. “The product is shiny and very natural and it has a very fast application compared to any system I can fi nd in the market. If you look after them every four weeks, the hair doesn’t tangle and the quality is absolutely amazing.”

The brand is releasing its highly coveted 2018 Stylebook, and preparing for training in Melbourne and Perth for 2018, so now is the ideal time to join the movement. hairdreams.com

BHAVE TAKE PART IN NEW YORK PHOTOSHOOT ON THE STREETS of the world’s great Concrete Jungle – obviously, New York – bhave took part in an editorial photoshoot for Jute Fashion Magazine. Championing bold, bright colour, the styling and colouring was completed on behalf of the brand by Alicia Louise, with rich natural hues (think covetable summer blondes) alongside vibrant, colourful looks.

For the hair, bhave’s 180 Boost was pivotal in creating the diverse colour while the brand’s Sleek Pomade was necessary in the styling. The bridal-inspired shoot itself had a playful energy, with fresh flowers and even shopping carts setting the scene. bhavehair.com.au

ADAM LEVINE ANNOUNCED AS NEW FRAGRANCE AMBASSADOR FOR YVES SAINT LAURENT ONE OF THE WORLD’S biggest beauty brands has teamed up with a real-life Rockstar, with musician Adam Levine joining forces with Yves Saint Laurent as their new fragrance ambassador. Adam is an iconic recording artist, actor and currently a judge on The Voice, and is sure to bring his charisma and inimitable presence to the pursuit of propelling the brand ever-forward. He will act as the face of the Y fragrance.

“Adam Levine is the perfect fit for the brand and what our new fragrance Y represents,” shared Alexandre Choueiri, President, International Designer Collections, L’Oréal USA. “A star of the music world, a familiar face on our screens, a true talent, he brings a new dimension to YSL Beauty.”

Adam will bring his infectious enthusiasm and substantial following (he currently has ten million Instagram followers) to the project, matching the creativity and innovation imbued into the Y fragrance. Sounds like an ideal match. ysl.com/au

16 INSTYLE

Combining the best of nature and science to deliver premium and professional hair colour

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JAPANESE HAIR BRAND ARIMINO LAUNCHES IN AUSTRALIA JAPANESE HAIRCARE BRAND Arimino is now available in Australia through the EKI distribution company, bringing an intimate, family-owned and luxury product line to our shores. With natural ingredients, unique formulas and an emphasis on quality, the products have nutritive and reparative properties that treat hair.

The range includes both care and styling products, which promise to make unruly hair manageable, imbue limp hair with body and volume and inject straight hair with texture, with all products ensuring a modern, polished finish. eki.com.au

WELLA PROFESSIONALS NAMES NEW GLOBAL COLOR AMBASSADOR ADDING TO THEIR already impressive list of names on the Wella Professionals colour squad, international session colourist Andreas Kurkowitz has been named as their latest Global Color Ambassador.

Andreas is an emerging talent in the industry, whose skills have earned him global attention and seen him work with brands such as Acne, Vetements, Givenchy, Balenciaga and Louis Vuitton, for publications like Love, iD and Vogue.

“I’m honoured and thrilled to be joining the Wella Professionals family,” Andreas said. “Wella’s reputation is second to none and it’s been my go-to colour since very early on in my career. Creatively, Wella embraces diversity and celebrates the expression of individuality through colour, something that matches my creative style. I am excited about the possibilities surrounding what we can create together.”

Andreas’ career sees him travel regularly for editorial and fashion commitments, while his busy schedule also includes work at his colour studio in Berlin. He often collaborates with industry icons, most notably legendary session stylist Eugene Souleiman. wella.com 18 INSTYLE

AN IMPORTANT APP has launched to pair hair, beauty and wellness businesses with consumers, and is being touted as the Menulog for beauty. The comparison between this new app, Bookwell, and a restaurant app is apt, considering Bookwell is from the minds of the founders of EatNow, which merged with Menulog in 2015, Matt Dyer and Nathan Airey. The app is now launching nationally with a $2.6M round of seed funding.

“We are excited to be entering another billion dollar market that’s untapped in Australia,” Matt said. “Over the past decade start-ups have been disrupting the hospitality industry by creating new tech to connect with customers, quickly. Bookwell is one of the first in its category to do the same for the beauty and wellness sector that currently has over 400,000 people working in beauty alone.”

The app allows hair, health and beauty salons to find potential new clients, and ensures optimal scheduling by filling empty appointments as organised on the apps. Clients can locate and book appointments at the salon through an easy to use platform that allows them to find the services they’re looking for instantly.

The app has launched into Sydney, Melbourne, Brisbane, Perth and Adelaide with 750 bookable venues nationally, and has shown 20 per cent month on month growth in its pilot phase, which is expected to increase even further following the launch. bookwell.com.au

PILOROO AND EXCELLENT EDGES HOST HAIR AFFAIR EVENT COMPARED TO UBER and Air BnB, but translated for the hair education industry, Piloroo is a unique platform spearheaded by innovation and emboldened by the millennial generation. At their Hair Affair event held in September, these themes were in full force, with a unique education installation format showcasing their ingenuity. Meanwhile the guests were constantly live streaming, sharing and uploading the content in front of them in real time, proving Piloroo is truly a brand for the digital age.

Piloroo joined forced for the evening with illustrious scissors brand Excellent Edges, creating an interactive education format where six legendary educators created cut, colour, barbering and style looks in an intimate, diverse environment. Set out as installations at Glebe’s Toxeth Hotel, the educators created the looks, answered questions and spoke to compere (and brand co-founder) Clive Allwright throughout the evening. At the same time, guests could network and chat, with a snack and drink in hand, allowing attendees to approach the evening in their own way.

The artists in question were Kobi Bokshish of Intershape, Dave Edwards of Stevie English Hair, Kelly Grant of Our Place Salon, James Akers of People Hairdressing, Jake Putan of Mister Chop Shop and Stevie English, also of Stevie English Hairdressing, who all shared their various skills with almost 100 guests. Clive also kept the audience laughing throughout the night, while also stressing the brand’s key goal to change the shape of the hair education industry through technology. piloroo.com

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TONI&GUY ANNOUNCE ROXY JACENKO AS AMBASSADOR TONI&GUY IS ONE OF the hairdressing industry’s biggest names, spanning over 50 years and 30 locations nationally – so it stands to reason they would recruit a major name in her own right as their new ambassador. Aussie entrepreneur, author and PR maven Roxy Jacenko has come on board in this role for the brand.

“We are so excited to have Roxy join us,” said TONI&GUY Press Manager, Joel Anthony. “Here at TONI&GUY we are all about leading fashion and trends but most importantly we are all about strong women and inspiring girls. Roxy is both aspirational and inspirational to young girls who want to stand on their own feet, be proud of who they are and lead the pack rather than follow it.” toniandguy.com.au

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UPFRONT

REDKEN FOR CARLA ZAMPATTI X SPECSAVERS CARLA ZAMPATTI SPECS and top-tier hair styling from Redken spelt runway luxury in this fashion-forward collaboration.

The epitome of luxury eyewear walked the runway in October, when Carla Zampatti teamed up with Specsavers to showcase their enticing new collection of frames.

The launch show, hosted at Carriageworks and complete with the latest and trendiest glasses and sunglasses on offer, was inspired by jet-set glamour. Redken, as led by Hair Director Paloma Rose Garcia of Oscar Oscar Paddington, were there to realise this look in full, creating covetable hair anyone in the front row would want.

“Carla is a fashion icon and her unique style exudes sharp femininity,” Paloma said. “The hair was sleek and polished with subtle bends to create texture. The centre part and glistening finish created with Redken Shine Flash 02 amplified the luxe mood.”

Creating suitably luxurious hair looks of any length to frame the allnew frames, the hair for the show was about mood and quality above all else. redken.com.au

20 INSTYLE

ONSTAGE

GLOBAL SWOON Taking over a city defined by culture, creativity and art, Goldwell Global Zoom 17 showed bustling Barcelona just how the hairdressing elite like to compete, celebrate and learn from the best, writes Cameron Pine.

The 2017 Color Zoom Global Winners celebrate their success

Launching an incredible new trend for 2018

22 INSTYLE

IT’S THE FAIRYTALE of hair that has creatives swooning and grooving their passionate agenda from across the globe. After feeling the heartbeat within this creative capsule of top class colour and style fanatics, it’s no wonder Zoom has become the world’s biggest single brand hair awards gathering. Not only this but it was the biggest turnout to date, with close to 3,000 attendees spread across a highly energetic spectrum of new innovation, better business practices and leading artistry – all the elements of a successful and colourful hairdressing career. This year Goldwell struck just the right balance to ensure there was something for everyone – a sell-out show with all 38 countries.

But before we get to the real reasons why competitors and guests travelled hundreds or thousands of kilometers to connect – we need to take a moment to re-live the smorgasboard of education, inspiration, networking and learning that only travelling abroad and becoming a Global Zoomer can provide. It’s an almost priceless experience for all involved and you have to be present to realize the sheer scale Global Zoom, as the name suggests.

It will make you feel like you’ve packed years of hairdressing prowess and power into just two days. Two days that will continue inspiration and learnings for months to come while rolling out brand strategies and collections that will last the year.

The resounding appreciation for Goldwell for continuing to invest at such a high level in the power of connection in such an incredible city invaded the event with an infectious energy of contribution.

From concept to entry deadline and then onto combining the best of each country’s approach to hair into two full days on October 8 and 9, it gave every single Goldwell network colourist a reason to be and also a pathway for the salon owners to what’s next with the release of the 2018 trend – Elemental – the competition’s coveted creation ready to set another year of hearts on fire.

Elemental promises to take us back to nature in a complicated world, rid us of the artificial – inspiring the audience with a softer range of ash, blondes and a more neutral colour palette. Elemental

ONSTAGE

plays between rawness and refi nement.

Tone on tone colours play with contrasts and modern minimalistic shapes for future-forward styling where technology enhances rather than distracts.

At the Welcome session on the Sunday morning Kao Salon Global Creative Director John Moroney kept bringing it back to the palpable passion of the Goldwell network, before sharing the latest news from Goldwell and KMS – a sure promise that will lead the way for another year of growth and success in 2018.

During the Artistic Sessions, guests from all over the world were given the opportunity to experience the excellent mastery of their craft – from the Master Design Team and Global Artist Ambassador Jay Mahmood to stylists from various countries including our own Ali Holmes from Wild Life and Garreth Lenagh from Prema on-stage for KMS ‘genderless grooming’. We then saw ‘Australia’s Most Awarded Hairdresser’ Shane Henning’s incredible showcase of creativity in his own artistic presentation – a refreshing change from global campaigns and product performance.

Shane’s models created an angelic aura of feminine beauty and true hairdressing skill from shorter to longer and highly textured and sculptured styles reminiscent of a ‘hair hat’. “We went for a very 80s power dressing vibe for one section – the second section pretty flowers, embellishment and accessorizing hair,” Shane said.

“Aaron Potter did the colour and we wanted pastels that looked more natural than vibrant,” Shane said.

Each year the Global Zoom gathering is a culmination of much more than just two days work, it reinforced countless days prepping and carefully curated craftsmanship that sets the scene for a mastery of education on offer throughout the days, all united by one of the world’s best colour brands and a promise to be the ultimate salon partner.

The Gala Awards is undoubtedly the night to truly celebrate and the reason for many to put in countless hours of prep. It was after witnessing ‘Europe’s sexiest dancers’ on a truly global-scale production –the shirtless men and sexy senioritas appropriately piqued the interest of a very fussy audience. With so many leaders in the room, serving up B grade entertainment would have only tarnished the night’s reputation. Global Zoom defi nitely stepped it up a notch in terms of entertainment and encouragement – exceeding the expectations and raising

the standard of creativity high for the remainder of the night.

Before the awards were handed and the tears flowed we were taken through a heartfelt speech by Kao Salon Division CEO Cory Couts about the special nature of hairdressers and how Global Zoom is such a unique celebration of creativity. It was here that Kao promised their main goal – alongside producing products that exceed expectations is to remain focused on the needs and desires of salon owners.

Next up it was the Kao CEO from Japan, who couldn’t wipe the smile off his face his attendance at the 2016 Global Zoom in Stockholm has perhaps made him one of the industry’s biggest fans – instilling the audience with the custom and hospitality only the Japanese know how.

“We promise you that you can continue to rely on us, as your business partner and partner in innovation. We are very proud of the special talent in this profession and are very happy you have chosen us to be your partner,” said KAO President and CEO Mitchitaka Sawada.

Prior to the action packed days of Zoom madness, Goldwell held a Press Conference at the famous Oleum Museu Nacional d’Art de Catalunya where they announced in a truly awe-inspiring setting, a new innovation in colour set to land in Australian in the third quarter of 2018. The event also provided an opportunity to press from all corners of the globe to network, again another example of their investment in the industry. Th is dedication to innovation and bettering the lives of salon owners is a promise Kao Salon continued to make throughout the event.

In addition to the exciting Goldwell Color innovation yet to be seen in Australia in 2018, KMS shared some exciting and empathetic updates to their ‘Genderless Grooming’ campaign – featuring three new hybrid fi nishing products and a new update from Kerasilk – to be seen in quarter 1 next year.

Following the welcome presentation on day one at the Placa de Espana, the frenzy began as all 97 National Finalists competed for not only the winning trophy but also the priceless opportunity for each of the global Gold Winners to become part of the Global Color Zoom Creative Team.

In 2016, Australia was lucky enough to take home top global awards in all three categories – a style standard that has now been set for years to come.

Th is year, there were 24 Australian fi nalists chosen for the 2017 in-flux themed Color Zoom National competition in

Australia which then afforded a handful of winners the once in a lifetime opportunity to compete in Barcelona.

The In-Flux theme truly celebrated the versatility of Goldwell Color with entrants transitioning between light and dark, soft and strong aesthetics. We saw length and shorter textures juxtaposed alongside some seriously impressive but somewhat more commercial work. That’s the beauty of Color Zoom – the creative playing field is far reaching.

There’s nothing quite like the anticipation that builds for a world premiere and every year takes on a level

Th e Australia Finalists living their Color Zoom dream

INSTYLE 23

ONSTAGE

The 2017 In-Flux trend beautifully brought to life

of excitement as progressive and original as the last – Barcelona’s Placa de Espana, beachside clubs and restaurants and character laiden laneways all played home to a host of hair artists, passionate not only about the world of colour but also hairdressing business.

The Australian group certainly had the royal treatment from Goldwell with a nine course degustation at one of Barcelona’s leading restaurants, a seafood dinner on the fi nal after party evening, right down to the simple things like a local market lunch that gave the opportunity to experience Barcelona just like the Spanish do.

The Global Winners from 2017 in the Gala show set the scene for further outstanding moments with the announcement of the Global Winners who had all demonstrated outstanding hairdressing skills not only in their photograph but right through the live fi nal.

Maarten Schapendonk from Netherlands (Partner Category) won the Stylists’ Favourite Award, together with Futoun Ahmed Hakim from the the United Arab Emirates (Creative Category) and Lydia Wolfe from the UK (New Talent Category).

The special feature of these awards is that anyone from anywhere in the world is able to participate and vote for their favourite style. Although Australia didn’t take home any major awards this year – the standard was set and the passion for 2018 has already begun, as a new round of stylists set out to achieve their best.

Judges had an incredibly arduous task to narrow down key winners from such a big talent pool of artists – each country showcasing their strengths but also being given the ability to learn from their peers makes it hard to pick just a handful worthy of prime recognition.

CONGRATULATIONS TO THE WINNERS: GOLD Creative Colorist: Dylan Tung, Singapore New Talent Colorist: Maxim Sotnikov, Russia Partner Colorist: Mio Sota, USA SILVER Creative Colorist: Lauren Kocman, USA New Talent Colorist: Sam Lim Sze Shien, Malaysia Partner Colorist: Velette Huang, Taiwan BRONZE Creative Colorist: Caroline Brand, United Kingdom New Talent Colorist: Ayaka Tanioka, Japan Partner Colorist: Sean Chiu, Hong Kong Jay Mahmood and his team creating inspirational looks live on-stage

Shane Henning

With New Talent Colorist encompassing colorists who have less than five years experience, Creative Colorist for those with more than five years and Partner Colorist for those who have worked for Goldwell as a freelance, trainer or artists – Color Zoom is a competition with something for every level of hairdresser – couple this with education and has become an annual gathering for those who may not compete but wish to enjoy the magic of such an energetic few days.

One thing is certain and that’s our talent in hairdressing needs to be celebrated, and Goldwell do a mighty fi ne job.

So what are you waiting for in 2018? Well I probably should mention that the 2018 Global Zoom will take place in a city where true individuality is celebrated – Toronto Ontario, Canada. The time is now to start planning in a city where it’s okay to let your guard down – where all flavours are welcome. After all, isn’t that what it’s all about?

For more information visit goldwell.com.au

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ONSTAGE

JOIN THE CLUB Redken’s seamless blend of tutelage and nonstop fun at 2017’s Get Inspired ensured the event was the most coveted ticket in town, writes Shannon Gaitz.

WALK INTO THE halls at the Peninsula, Docklands, Melbourne in October and you were invited to the city’s hottest club. Yes, that club was a three-day event dedicated to hair education and packed with 500 hairdressers, but just because education was front of mind, didn’t mean this wasn’t going to be a party. It was the dual practices of learning, networking and celebrating that made Redken Get Inspired an event unlike any other, with local and international hairdressers presenting important techniques, new innovations and inspiring looks, and dynamic night-time events making it a non-stop affair. As the invigorated cohort quickly learned, sleep is for the weak.

With a title as bold as Get Inspired, the brand is making an implicit promise to deliver on, and there was no question that attendees would be motivated and enthralled from night one.

Artists started each session, night and day, with the requisite dance, ensuring all attendees were out of their seats, dancing and clapping before any learning could take place.

The inimitable line-up included a number of iconic names such as Australian Redken Artists Justin Pace, Dmitri Papas, John Pulitano, Vincent Nobile, Philip Barwick, Richard Kavanagh, Rachel Busby and Kristy Hodgson, and New Zealand’s Mana 26 INSTYLE

John Pulitano

ONSTAGE

Dave, Tim Riwhi and Tony Elwin.

International guest artists included the US' Lori Zabel and the UK's Adam Browne.

The opening party started with a show centred both on Redken’s global impact and its new City Beats colour collection.

Rallying the inimitable Redken team to the frenetic backstage scene, the team created a range of looks based on four major cities.

For London, think edgy, cool, punk rock street style you would expect to find in the trendy city. For Tokyo, pops of colour, cute, fun and quirky hair and fashion, crazy dance routines and a Harajukuinspired show overall. For New York, it was a mixture of urban style and decadence, as led in by an impressive breakdancing troupe, with hair and fashion dually high class and hip hop as an ode to world’s greatest concrete jungle. Lastly, Los Angeles was a festival dream, comprised of flowing locks and floral patterns, covetable braids and high quality hair. For each segment, a runway show, performance and live hair styling session, all built around thematic hair and fashion, transported attendees to those cities, if only just for a moment, sending a strong message about Redken’s artistry, creativity and skill.

Despite the festivities offered next door for attendees to take part in, those same attendees still rocked up bright and early on the Monday for a full day of colour and style education. There was no better way to start than with the Young Tribe, who shared their looks live before the announcement of the 2018 crop, with both groups on stage to pass the metaphorical baton. The seven 2017 artists created bold looks with techniques such as colour variation and colour melting, with hero looks including a dreamy pink hue worn

with a figure eight braid and a woolen texture created with complex meshing.

After this aesthetic inspiration, it was time to feed the soul, with a seminar from Paul Frasca of Sustainable Salons Australia (SSA). Paul gave a history of the SSA initiative, and their ethos surrounding people, planet and profit. He spoke about the organisation’s great work with ponytail donation, the recycling of paper, waste and aluminum, and their use of hair to soak up oil spills, with the group working to benefit salons and help the earth.

From there, Sheree Knobel and her Bixie Colour team led the Build Your Blonde Business session, creating effortless blondes live on stage and speaking about their secrets to success. These included how to create your target demographic in the salon, the benefits of working with influencers and insight into their impressive social media activity that has amassed over 50,000 Instagram followers.

After lunch, the focus was on colour, with the City Beats seminar bringing separate sessions of artists on stage to inspire the audience. Major insights included the ability to utilise colour in a similar way to how hairdressers use cut and style, colouring the hair to create shape and softness. The impressive teams on stage taught the audience about the City Beats hues, as well as the Blur Brush and upcoming Edging Brush, and then put these tools into action.

The afternoon gave way to the legendary Super Styling segment, where Redken’s famous session styling artists were back on stage and in their element. The group created a myriad of looks, from men’s hair, to graduated cuts, shaggy haircuts and texturised cuts. Three of the biggest names in the industry (Richard Kavanagh, Philip Barwick and John Pulitano) created three looks each, using techniques such as hair weaving and dramatic upstyling with complex pinning techniques.

Ending the day on a high note was a runway show in collaboration with Headmasters. The futuristic, conceptual show, styled in white and filled with

complex braiding, gold foil and thread in the hair, men’s hair and vivid hues, enthralled the audience.

Attendees had just a couple of hours before the party was back on, with the Redken Half Pipe Party taking place at Alumbra further down the dock. Think, drinks and canapés served on skate boards and a pumping dance floor with everyone’s favourite hip hop tunes. The attendees delivered as well, as guests turned up in sneakers, hoodies and even helmets and kneepads to fully realise the skater vibe.

The final day was dedicated to cut and colour, with two different sessions (Hi-Def and Cool Running) each presenting dual segments, first colour, then design, before insightful question and answer segments and all-encompassing runway shows.

Top takeaways included practical insights – such as completing 20 minute colours, seamless layering, dry haircuts, sweeping balayage techniques and colour gliding.

The team also walked through Redken’s language around colour, describing different colour looks as hues that whisper, talk and shout.

With the proceedings over and many attendees staying to network or rushing back to their interstate salons, there was only one official goodbye that could do the three intense days of education and artistry justice. Every attendee came down to the floor and put their hands in for a massive group huddle and cheer of ‘Get Inspired’.

“Two years ago we endeavoured to host a local event with an international flavour,” explained Redken Australia General Manager Erwin Santos. “Obstacles aside, we knew that we could rely on the resilience of our esteemed Artists and the support of Australian hairdressers to pull this off. Three days of world-class, Redken Inspired education delivered by Artists that ignite innovation not only across the brand, but also across the industry.”

“Keeping true to our brand DNA, the Redken tribe delivered,” he continued.

“I can honestly say that this was one of the proudest moments during my 15 year career at L’Oréal.”

Consider the implicit promise of Get Inspired delivered upon, as hairdressers left the Docklands with a multitude of techniques to utilise, products to master and ideas to put into practice.

With a seamless mix of education and entertainment, attendees were reminded why being a part of the Redken local and global club is worth the entry. We’ll be lining up again next year.

For more information visit redken.com.au INSTYLE 27

Hugh Campbell

Dmitry Vinokurov

ONSTAGE

Charlie Price

Klaus Peter Ochs

TIGI

20 SHOWS PRESENTING takes on President of Alternative Hair, the Utopia theme in the most together with Tony Rizzo, the Avant Garde way imaginable duo presented winners and were showcased on stage at this runners-up in categories of year's Alternative Hair Show, Cut and Colour, Men’s and with teams playing with colour, Avant Garde. Congratulations texture, shape and more in the to Lucian Busuioc, Chris diverse event. Teams from the O’Riordan and Jose Garcia UK, USA, Austria, Italy, Russia, Bentitez, respectively.

France, Ireland, Japan and the The evening also had time Czech Republic each showed Dedicated to charity, industry and full-blown devoted to the AIPP international off their unique perspectives, hair creativity, the Alternative Hair Show was awards. Roberto Pissimiglia, in a visually stunning and back in London for its 35th year, this time President of the AIPP and incomparable hair extravaganza. presenting Utopia to a packed-out audience.

Publisher of Estetica Network Primarily sponsored by Wella announced the Alternative Hair Professionals, and the setting for & AIPP Legends Award that was presented to Patrick Cameron by this year’s history-making International TrendVision Awards, the Robert Lobetta. Sanrizz, Mark Leeson, Candice McKay, Amparo philanthropic show was also backed by Denman, Infringe, Linda Carrantala and Jason Hall also won AIPP awards.

Beauty, Parlux, Revlon, Sebastian and TIGI. The three hour show then commenced, with global artistic teams Developed with charity front of mind, the Alternative Hair Show taking hair creativity to its absolute heights. The 20-segment show was created in honour of Tony Rizzo’s son Valentino, in the hope of included performances from the UK Sebastian Creative Team, Hugh raising money for and spreading awareness of childhood Leukaemia Campbell from Ireland, Cyrill Brune from France, Petra Mechurova and other blood cancers. from the Czech Republic, SACO from the UK, Austria’s Bundy Bundy, Alternative Hair Host, Linda Evans and Alternative Hair Trustee, Charlie Price from the USA, Anne Veck from the UK, Italy’s Gogen, Douglas Osborne, introduced this year’s charity appeal, asking the UK TIGI Creative Team, Sassoon, the Kohsuke Visual Network patrons to donate money but also consider stem cell donation. The from Japan, Fehringer from Austria, HOB from the UK, Robert team welcomed miracle Leukaemia survivor Blue Tobin and his Cromeans from the USA, Austria’s Klaus Peter Ochs, Alan Edwards family to the stage to speak about the cause. from the UK, Russia’s Dmitry Vinokurov, Carlo Bay from Italy and At the end of the night, the team was delighted to announce the the UK’s Sanrizz. amount raised by this year’s Alternative Hair Show – £280,626 Packed with all the hair inspiration one could want, and based (AU$472,238), an incredible effort on behalf of the event. on giving back in a real and tangible way, the Alternative Hair Beyond these deep philanthropic roots, the event is also a Show once again left guests emotionally and creatively fulfi lled. celebration of hairdressing talent and artistry, and the evening After 35 years, there’s still nothing quite like it. led with this ethos in crowning the winners of the International Visionary Award. Presented by Anthony Mascolo, International For more information visit alternativehair.org

The New

GA R D E

28 INSTYLE

ONSTAGE

AVEDA UNVEILS INVATI ADVANCED Three new products that promise thicker, fuller hair have been launched by high performance, botanically-based haircare brand Aveda, writes Michelle Ruzzene.

A LUNCH, INSPIRED by ingredients used in the range, was held at Camperdown Commons for the launch of the three new products that promise thicker, fuller hair.

On the menu was almond and white bean hummus with dukkah and crisp bread, cauliflower fritters with spiced marmalade, cured salmon with beetroot and chive cream, hiramusa kingfish baked in seasalt crust with ginger lemongrass and turmeric dressing, and caramel turmeric sweet potato tart with salted caramel icecream, washed down with home–made kombucha and blue water tea.

Guest speakers at the event included Aveda General Manager for Australia and New Zealand Clint Piper, Aveda Education Manager Matthew Wickham, Aveda Marketing and Communications manager Lauren Belcastro and Aveda Director of Botanical Research Cindy Angerhofer.

Matt kicked off the proceedings with a facial yoga session before Cindy disclosed more details about the new range, which includes an Exfoliating Shampoo, Th ickening Conditioner and Scalp Revitalizer that reduces hair loss by 53 percent, the company says, and thickens the hair when applied once daily.

Beauty media were informed that every second, around the world, there were at least two people using an Invati product.

“The new Invati system continues to deliver high product performance in a simpler regimen,” said Justina MejiaMontane, Vice-President, Global Product Development at Aveda. “Guests who are experiencing signs of hair loss and thinning shouldn’t live without new Invati Advanced.”

During the lunch, a model was used to demonstrate the three steps in detail. The fi rst step is ‘exfoliate’. Invati Advanced Exfoliating Shampoo exfoliates, cleanses and renews the scalp with wintergreenderived salicylic acid, removing build-up that can clog pores. Th is formula cleanses the hair and detangles to help protect from breakage during shampooing. It creates an optimal foundation for thicker, fuller hair.

The next step is ‘thicken’. Invati Advance Th ickening Conditioner thickens and delivers weightless conditioning to help protect the hair from breakage. Naturally derived amino acids mimic the hair’s building blocks to help strengthen hair from root to ends, so that hair is left thicker with fullness that lasts all day.

Lastly, ‘activate’. Invati Advanced Scalp Revitalizer reduces hair loss through a new routine. Now, when applied just once daily (compared to twice a day when it fi rst debuted in 2012) this new formula, featuring tangerine peel and Japanese knotweed, penetrates the surface to help support hair’s natural keratin. The patented energy ferment plus the Ayurvedic herb blend with ginseng and certified organic turmeric invigorates the scalp when massaged in. Certified organic amla leaves the hair instantly thicker with lift at the root.

Matteh Wickham, Lauren Belcastro and Clint Piper

Aroma from the products comes from a blend of certified organic lavender, rosemary, geranium and other pure flower and plant essences.

We love that ideal fusion between nature and innovation – and based on the results, technology and reaction, Aveda’s Invati Advanced perfectly captures that brief.

For more information visit www.aveda.com.au INSTYLE 29

Hair by Richard Kavanagh

ONSTAGE

INFINITY

to

ghd’s Infinite Styling concept caught the brand at the centre of its busiest season – think new products, updated innovations and a world-first event all in one, writes Shannon Gaitz.

Hair by Richi Grisillo

TUESDAY OCTOBER 3rd may have neem a random Tuesday to you, but to a bevy of models, stylists, ghd team members and eventually even guests, it will now be remembered as the day of Infi nite Styling. Ghd Australia/New Zealand (ANZ), and ghd UK, each styled concurrently in an elaborate design concept, creating over 150 looks on 10 models in 12 hours across 2 continents.

With the ANZ styling team lead by ghd Creative Director Richard Kavanagh, the incredibly talented team also consisted of Jayne Wilde ghd Brand Ambassador, Brad Lepper ghd Stylist, Lisa Vitale, Shaleena Winter, Richi Grisillio, Mia Davries, Alan Dunphy, Travis Bandiera, Liam Hubbard and Jayme-Lee Franco , with Uros Mikic, ghd Stylist representing the ANZ team in the UK. The stylists took over the Sydney Opera House, creating elegant and edgy looks with the new Nocturne Christmas Collection, and all-new ghd Contour professional tool in particular. Crimped texture in all its permutations stood out as a hearo feature of the many, many, looks. Th roughout the day, ghd collaborated with media partner INSTYLE, capturing hero images featured in this issue of INSTYLE. Glamourous gowns and traditionally beautiful makeup ensured the shoot was executed with the levels of luxury you would expect from ghd.

30 INSTYLE

Hair by Mia Davries

“It was an amazing location to spend the day in, it was a pretty epic undertaking as well to have 10 models and doing as many looks as we could on each girl and photographing them,” Richard said. “The reason it was so unique is because we were in an iconic venue, styling multiple looks, styling, styling and styling again, on the

same model and photographing them for the INSTYLE editorial, and we were doing that concurrently with the UK team and doing live crosses back and forth.”

“It felt like a combination of photoshoot, event, education, and epic styling hair opportunity – and a telethon,” Richard continued. “We captured some incredible images, it exceeded my expectations. Because nothing like this has ever been undertaken before, I didn’t know if we would be able to execute it logistically, and as we went through the day we kicked so many more goals than we expected and created some incredible, iconic images.”

After 12 hours of styling in both Australia and the UK, salons and media arrived at the Opera House for a

Hair by Travis Bandiera

Hair by Alana Dunphy

ONSTAGE

decadent launch event. Honouring the new Nocturne collection, purple was a definite theme, while canapés and live acapella music in front of an incomparable view provided the evening with its air of elegance.

After a live cross to Uros in London and an introduction from ghd Australia and New Zealand Managing Director Ludovic Dellazzeri, Richard introduced ten of the final looks created, and the models paraded the latest in glamourous hair.

“Everybody was really open to the process – they really enjoyed the opportunity to learn and experiment, and having no brief made that easier, because everyone was really open to expressing themselves,” Richard said of the styling team. “The whole team felt like they were part of something bigger. Everyone went away from it feeling like they had had an educational experience, and took away something they had learned that they’re going to take away with them forever.”

Beyond that, the images speak for themselves, capturing the intriguing phase ghd is currently in. Between the launch of Nocturne, the ascension of ghd Contour and Infinite Styling breaking the mould in the realm of revolutionary session styling concepts, ghd is turning a good haIr day into a good hair year.

For more information visit ghdhair.com/au INSTYLE 31

ONSTAGE

SPRING FLING

KEVIN.MURPHY took charge backstage at Melbourne Fashion Week, ushering in the season in incomparable style, writes Shannon Gaitz.

32 INSTYLE

WITH THE INTERNATIONAL FASHION WEEKS making their mark overseas, it was a local event that really opened the allnew fashion season for Spring Summer 18.

Melbourne Fashion Week (MFW) 2017 set the scene by debuting on literally the very first day of spring, previewing the hair, fashion and beauty trends before any other franchise could get there. KEVIN.MURPHY were on site as official hair partners for the 14th year in a row, there to style, create and forecast the trends for MFW’s biggest show ever.

Set over seven days with too many shows for even Kevin Murphy to count, MFW acted as a week-long cultural experience.

The entrance to Melbourne Town Hall offered makeup giveaways, a DJ and snack options under a marquee to protect against the city’s famously unpredictable weather, before guests entered the expansive and impressive runway area to watch the shows.

Those shows ran the gamut, focusing on emerging designers, menswear, the Martin Grant Gala Dinner, opening and closing shows, David Jones and five different Premium Runway showcases, each with six high-profi le designers displaying their new collections. Beyond the runway,

ONSTAGE pop-up shows took over the entire city, with models appearing everywhere from the steps of Town Hall to the CBD streets, Chinatown and the Docklands. MFW wasn’t an ‘in your seat experience’ – with exhibitions, parties, fi lm screenings, retail events and more, it was a real-world example of this cultural, fashion-savvy city, come alive.

But back to the runway, where fashion took centre stage in its most traditional sense, and Kevin and his team of Session.

Stylists (with notable names such as James Nicholson, Nathan Gorman and Caterina Di Biase at the helm) endeavoured to create looks for over a dozen shows and a neverending parade of models. The brand created looks for shows that displayed multiple designers and fashion perspectives, working to conjure hair that complemented each unique aesthetic.

“We work with the stylist, and all the stylists have their own identity, the clothes have very strong statements,” Kevin shared. “ It’s just trial and error, we do a lot of trials, we do trials at home, at the academy and then a few more with the actual stylists, sometimes it’s a bit of a journey getting from point A to B but it does give us a point of difference.”

“I pick the strongest designer and just go for what they’re doing and always ask the stylist if they have an outfit that epitomises the entire show, then I say 'show me that outfit and I’ll be able to match it in'. The stylists are good at blending things in so I just pick the strongest one, or one that’s my friend,” Kevin laughed.

The hero looks ranged from Kevin Murphy backstage minimalistic to completely creative – think luxury, polished hair for the decadent Martin Grant Gala Dinner, to white and coloured bowl cut wigs for the two student runways, which are prone to prioritising artistry and freedom the perfect of expression more than the other combination more experienced show. of shine and “We’re pushing it a little more, hold. Men were painted bowls, we took all the also given this pastel colours and put primary glamorous hair colours on top of pastel colours,” treatment, but Kevin said of the student shows. with a little Beyond that, wearable salon techniques roughed up texture at the end. The brand were very much a focus, including one of worked with makeup sponsors Mecca to Kevin’s favourite hacks used for Premium bring the ideal aesthetic to every event.

Runway 2 and 3. The team wove the curls by Throughout the week, KEVIN.MURPHY’s hand and set them with a scrunchy, before famous use of historical hair references came releasing the hair into covetable waves that into play (hello, 80s) with modern twists, don’t verge on too curly for the average while hair as fabric was a major concept. Big client’s liking. name designers on display included Akira, Hero products included BEDROOM. Romance Was Born, Misha, Manning Cartell, HAIR and a unique cocktail of ANTI. Nicola Fenetti, Carla Zampatti, Dion Lee, GRAVITY with LEAVE.IN.REPAIR for alice McCALL, Rebecca Vallance, Yeojin Bae,

Bianca Spender and dozens of others, and as such, diversity was key. However within that, there was an overarching hair aesthetic that will dictate the trends moving forward.

“The trend is for the hair to look like natural, freshly cleansed hair rather than wet looking or grungy,” Kevin revealed.

“Healthy, shiny but not groomed hair is in, it’s not brushed or glamorous, but the real glamour is in the good condition that dries naturally.”

No matter the weather in Melbourne, Melbourne Fashion Week made it clear that Spring Summer is unequivocally here – when it comes to the fashion, the hair and a little bit more sun, we’re right there with them to embrace the season.

For more information visit kevinmurphy.com.au INSTYLE 33

ONSTAGE

ROCKING

The De Lorenzo ASPYA Salon of the Year winner Sara Briscoe from Roca Verde catches up with Michelle Ruzzene to talk all things hair.

NAMED AFTER A BEACH in Costa Rica, but residing in the beachside location of Mooloolaba, is Roca Verde Hair Studio.

The boutique salon, which owner Sara Briscoe, describes as a “mix of cool edgy and bohemian” was awarded the De Lorenzo ASPYA Salon of the Year, and hearing Sara speak about the salon, it’s easy to see why.

“We like to offer a quirky vibe mixed with artistic ambience,” she said. “Our eco-friendly philosophy means we have integrity in an industry that is not really beautiful when it comes to the environment.”

Choosing cruelty free products, offering customers organic treats, and being aligned with like-minded partners like De Lorenzo is what Sara says has seen the salon grow from strength to strength since its inception almost ten years ago.

34 INSTYLE

“We strongly believe in environmental responsibility and are constantly looking for ways to reduce our carbon footprint,” the mother-of-two said. “We have a huge commitment to ongoing training for our staff. Our eco-friendly products are natural, Aussie-made and where possible vegan and organic.

“We love our clients to feel beautiful inside and out, from the products we use to the environment in the salon," she continued.

Inside the salon is a cool interior that includes a wash room with eco-heads, eco-taps and massage chairs for a luxury basin experience.

It was fitted out by Sara’s husband, Dan, and styled by interior designer Danni Morrison from Design by Danni.

There is also an eyebrow and cosmetic injectables room.

Roca Verde is home to a team of eight expert stylists that specialise in De Lorenzo NovaColour and cutting edge personalised styling. They have the honour of being part of De Lorenzo’s national education team that facilitate workshops, look and learn seminars and specialised events, both behind the scenes and centre stage.

“We love De Lorenzo because it’s Australian-made and owned and they manufacture their colour and styling products in an ecofriendly way, using natural plant-based and organic ingredients,” Sara said.

“The support as a business owner from being part of their ASPYA family is priceless and their ongoing salon training is great.”

Her secret to success?

“At work I aspire to be fi rm, fair, fun and a friend as a manager,” Sara said.

“I don’t panic hire, I take my time and hire nice people with good qualities and make them good stylists, not the other way around.”

It’s certainly a winning formula so far.

For more information visit rocaverde.com.au

S AY G O O D BY E TO H A I R B R E A K AG E .

The original and best. For every client, every service.

olaplex.com.au • @olaplexau • #olaplexau Exclusively distributed by Haircare Australia. For stockist enquiries call 1300 437 436 or visit haircareaust.com

ONSTAGE

Jack Horton

Kylie Hayes

CERTIFIED PLATINUM Our local representatives for the Wella Professionals International Trend Vision Award took home the highest honours in London, winning Platinum and making history in the process.

IT WAS A historical day and night in London when two New Zealanders took out the highest awards in both Wella International Trend Vision Categories – Color Vision and Creative Vision. Competing against 83 illustrious international counterparts, Mana Dave of Blaze Salon won the Color Vision Platinum Award, and Kylie Hayes of Moha Hairdressing Won the Creative Vision Platinum Award, marking the first time in history both Platinum awards have been won by the same country. With big names like Robert Lobetta and Annie Humphries in the audience it was a proud momemnt for Australian and New Zealand talent.

Beau Jenkins

Mana Dave

ONSTAGE

The wins also marked the fi rst time Australia or New Zealand has been awarded Platinum. The duo were flown to London, alongside Australian Gold winners, Beau Jenkins of UVA Salon and Jack Horton of Jack Horton Hair Boutique. The group took part in a live styling fi nal judged by an esteemed panel, for Color, Andreas Kurkowitz, Jayson Gray, Michio Nozawa, Annie Humphreys and Larisa Love, and for Creative, Eugene Souleiman, Dimitry Vinokurov, Pavlos Divitaris, Rosângela Barchetta and Nicola Shannon. That two New Zealanders went home with the highest title is an incredible coup for our local branch of the brand.

“Th is is an absolutely incredible result for New Zealand and Australian hairdressers and we couldn’t be prouder of Kylie Hayes and Mana Dave winning Platinum Awards,” shared Wella’s Education Director Australia & New Zealand, Gina Thomas.

“To win Platinum in both Color Vison and Creative Vision categories on the world stage has never been achieved before and is testament to the creativity of our talent.

We encourage all hairdressers in Australia and New Zealand to register to Wella’s Education platform to relive the magic of the night and discover the 2018 Trends.”

The evening was especially imbued with AUSNZ influence, from the award wins to a special presentation from Australian hairdressing legend Renya Xydis. Renya presented an innovative runway show in London, unveiling Wella Professionals’ SS18 and AW18 Trends alongside Darren Ambrose of D&J Ambrose UK. “Wella is so thrilled for Mana Dave and Kylie Hayes, and we send them a huge congratulations. To compete and win Platinum at Wella International TrendVision is an extraordinary achievement and a life-changing

opportunity,” shared Jerome Toulza, General Manager, Coty Professional Beauty ANZ. “We are also incredibly proud that our Creative Director, Renya Xydis, represented ANZ live on stage with her impressive 2018 Trend Reveal. To have this level of talent coming from Australia and New Zealand is something to be proud of,” he continued.

“Wella is committed to supporting our industry in Australia and New Zealand and showcasing the extraordinary talent we have. To all our fi nalists and winners, the standard of work was truly exceptional and we encourage you to enter the 2018 competition and follow in our winners’ footsteps.”

Th is year’s crop presents something to aspire to – in their work and their achievements. If that doesn’t motivate you to push yourself creatively, nothing will.

For more information visit wella.com

INSTYLE 37

ONSTAGE

TRY-OUTS L’Oréal Professionnel has travelled Australia, checking in at each state and deciding most of their 2018 Colour Trophy Finalists in the process.

Massimo Tirimacco

Diana Carnevale

Elyse Sprott and Alyse March

Nick Mamoliti and Damien Kabay

Joe Cotroneo

IN SUCCESSIVE SEMI-FINAL competitions that were comprised of a live hairdressing component and then an enthralling runway reveal, The L’Oréal Professionnel 2018 Colour Trophy Awards selected from its group of talented semi-fi nalists to decide on the fi nalists advancing to the next round. Victoria, South Australia/ Tasmania, Western Australia and Queensland each squared off in what is quickly becoming a real Battle Royale, leaving New South Wales as the only semi-fi nal competition left in late November.

25 hairdressers from each state were in the mix as Colour Trophy semi-fi nalists and Rising Star nominees. Congratulations to the talented list of hairdressers who have won themselves a spot in the Grand Finale in February in Melbourne.

In Victoria’s event at the iconic Carousel on Albert Park Lake, Courtney Treyvaud and Lyndal Salmon of Biba Academy were selected for a bold pink look, Danni Solier of Xiang Hair was chosen for a multi-dimensional crop, and Jaki Dimasi of Ruby Hair Design was selected for a subtle beach hue in a wavy style. Well done to Rising Star fi nalist Alex Cordell of Rakis on Collins, who’s dual-tone and soft pink hues, paired with an edgy crop, won the nomination.

In Queensland’s competition held at Lightspace in Fortitude Valley, Wendy Gunn of Ink for Hair was chosen for a sunset pastel pink bob, Elyse Sprott and Alyse March of Rixon Hair were selected for a long sleek look imbued with warm copper lights, and Deeann Watt of Watt Style earned her spot for a dark blonde, rosy crop.

Lucy Beven of Papas and Pace earned a Rising Star Nomination for her soft blonde look with subtle pastel pink highlights.

In Western Australia’s event at Fridays Studio in West Perth, Imogen Starr from Circles of Subiaco advanced for her light auburn coloured look, Nick Mammoliti and Damien Kabay of Hemisphere

ONSTAGE

Courtney Treyvaud and Lyndal Salmon

Deeann Watt

Danni Solier

Hair won a spot for their blonde mullet with orange highlights and Melissa Gesualdo of Reno’s On St Quentin was selected for a vibrant red look. Ben Semple, also of Circles of Subiaco, was named as the Rising Star finalist for his blunt straight bob in an azure black colour.

In the SA/TAS category hosted at The Ellington in Hackney, the winning list was comprised of Massimo Tirimacco of ZoHair for an ash blonde colour with dark roots, Joe Cotroneo from Zink The Element of Hair for a honey blonde colour imbued with brown lowlights, Diana Carnevale, also of Zink the Element of Hair for a black hair colour with emerald green and, in the category of Rising Star, Nathan Smith of Parlour Hair for his light peach entry.

The competition presents a strong platform for colourists, with the accolades and exposure that comes with it, a reason so many hairdressers throw themselves in the ring to undertake the Colour Trophy journey.

“Colour Trophy is a great opportunity to give Aussie hairdressers a starting point for their careers,” shared semi-final judge Damien Rinaldo. “Speaking from my own experience as a past L’Oréal Professionnel Colour Trophy winner, this competition was the biggest thing to ever happen to me.”

“The live atmosphere at the semi-final events was electric,” L’Oréal Professionnel Australia General Manager, Olga Zanetti continued. “We witnessed some exceptional technical skills and the creation of beautifully unique looks. Congratulations to our finalists for their engaging and fashion-forward colour work, and thank you to all participants for making it such a dynamic event experience.”

The competition is quickly travelling towards the incomparable Grand Finale, which will see all of this talent celebrated on an even grander scale. With the on-going content and impressive array of skill on display, we’re entirely invested in finding out who comes away with the gold.

For more information visit lorealprofessionnel.com.au INSTYLE 39

INFEATURE

Icon

In an increasingly challenged industry there are not many people we can refer to as true icons but Robert Lobetta’s persona as an artist has changed the way we look at the hairdressing industry, forever. So how do we take one last drop of this man’s excellence before it’s too late?

Welcome back Robert Lobetta!

A

fter several years of taking a step away from the industry’s corporate stronghold, Lobetta is back to re-energize his brand-building artistry into the Sebastian brand. Forcing the industry to leave traditional definitions of hair fashion behind where forced to think what's next for this boundary pushing prodigy.

1. After such an evolution with the Sebastian brand what’s your objective with the brand now?

I think it’s incredibly important for us to have a strong belief, a philosophy that has the ability to drive ideas, via a group of individuals that work as a collective. Whatever we create, whether it be a haircut, a film, a product, a photograph or the written word, ultimately the message has to carry our beliefs and our thumb print. If what we create is to be successful, it has to have honesty and integrity, but most of all it has to have soul, and it’s the soul of our brand that will touch our people. I believe that part of my job is to bring back the soul of the company.

2. What is it about Sebastian that ignites your passion?

Sebastian was a brand that was rebellious and challenged the status quo, in seeing, acting, and thinking differently, and always standing up for what it believed in. I think having a rebellious attitude causes us to invent new ways of seeing and doing.

3. You’ve considered yourself as more artist and producer than hairdresser? Explain your journey with hair and what your approach with it is today?

I’ve never considered myself as just a hairdresser. For me hair was an art project. I don’t consider what I do now is just hair, photography, film, art, or poetry, because I look at life as one big art project, and I get an opportunity to write a verse and share it with whoever will listen.

40 INSTYLE

“Tenacity is the dark side of creativity, the distant relation of grit and hustle.

Without tenacity, drive and devotion to making something happen, you might just end up average” Robert Lobetta

4. You came to Australia for Ssh some years back. Do you plan to come to Australia again through work with Sebastian?

I believe there is an abundance of talent living in Australia at the moment, and is an incredibly important marketplace. I would be foolish to ignore the vast amount of new energy that Australia has to offer.

5. If you could give you hairdressers and creatives one piece of advice what would it be?

You are never going to please everyone, some people will love what you do and others won’t. Listen to your instincts, and always be inspired to create something that comes from within. Try not to feel the pressure to follow others, which I know can be difficult, but once you find your own style, and learn to trust in yourself, you will then find a way to make it relevant to all those around you. Last but not least, tenacity is the dark side of creativity, the distant relation of grit and hustle. Without tenacity, drive and devotion to making something happen, you might just end up average, so don’t be afraid to ask for help, and remember this.

Never let the noise of other people’s opinions drown out your own inner voice.

6. Explain the differences in men’s hairdressing now as compared to the 70s when you launched into the industry?

In the 70s men’s hair was more about a cut and blow-dry.

The landscape has evolved with the return of the barbers shop, the genderless society, it has changed the man and his roll when it

There is only one comes to hair. Men have become more aware and are expressing themselves, whether it is hair color, braiding, man buns, carving lines and patterns in buzzed hair….. the individual man has found his niche.

7. INSTYLE magazine interviewed you in Sydney in 2004 at Hair Expo. Describe the last decade and what your focus has been? How has the last decade led you back to where you are?

About five years ago I came to a realization that I had got to a stage in my life where I could no longer hold back the question, “What did I want to do with the rest of my life” Its one of those timeless questions about our identity! To find the answer means ending the conflict between who we are, and what we do. For the first couple of years leaving Sebastian I would go in and out of photography, writing poetry, mentoring young hairdressers, playing with film, giving lectures and working on my contemporary art, but I really couldn’t find what it was I was supposed to do, so I focused on my art, and felt more at one with myself, exhibiting in Beverly Hills Los Angeles was a great feeling. But I couldn’t help wondering what might happen next.

MEDAVITA COLOUR

8. Where in your eyes do you see the hairdressing industry at the moment? What challenges do you feel it needs to overcome and how?

As I have been out of the industry for the past several years it has become clear to me that the world of hairdressing is dominated by marketing and money. The mighty powers that are held by so few hair houses whose sole purpose is to buy up hairdressers, models, celebrities, magazines, every form of media available in their quest for prime publicity. It is time for you the hairdresser to take back your independent creativity with the support of the manufacturer in all ways related to the core of the hairdressing industry, which is the Salon.

9. What’s one thing the you’d like the hairdressing industry to remember you by?

We all want to leave a legacy, I have a yearning to pass on the meaning of what I have been doing these past 40+ years. We all want to be recognized for our contribution. I think that I have always been revered as the hairdresser that began the art of avant-garde hair. But also for evolving into other mediums, photography, contemporary art, collage, film and poetry. I would like to think that I have inspired many hairdressers to venture into other fields of the arts. As far as leaving a legacy is concerned that will be determined on the outcome of the book I am starting to work on.

10. What’s the best piece of advice you have ever been given?

Do what you love in service of people who love what you do!

11. What was your favourite Sebastian product 20 years ago?

It was the Xtah Crude Clay.

12. What’s your favourite word when teaching or empowering people to be more creative with hair?

Experiment! Every mistake we make leads us to a new creative idea.

13. What are salons and experts missing when it comes to using and/or recommending products?

The art of selling, we have to teach hairdressers how to create the desire to consume.

14. Describe what visionary means to you?

It is the art of seeing, thinking, and acting differently.

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EDU-SESSION

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PHOTOGRAPHY BY MICHELLE TRAN @ HART & CO HAIR DIRECTION BY MICHELE MCQUILLAN FOR MOROCCANOIL @ M.A.P MAKEUP BY CHEREINE WADDELL STYLING & NAILS BY SASCHA VIRGIL

EDU-SESSION

Eva Theochari @ Coco De Luma Moroccanoil Treatment Light Moroccanoil Volumising Mousse Moroccanoil Dry Texture Spray

Xin Wang @ Instyle Hair Artistry Moroccanoil Treatment Moroccanoil Root Boost Moroccanoil Volumising Mousse Moroccanoil Dry Texture Spray

EDU-SESSION

Brianna Scarano @ Cordony Hair Moroccanoil Treatment Light Moroccanoil Root Boost Moroccanoil Glimmer Shine Moroccanoil Luminous Hairspray Strong

EDU-SESSION

Sarah Mindzas @ Hair and Harlow Moroccanoil Treatment Moroccanoil Volumising Mousse Moroccanoil Dry Texture Spray

Elias Chalhoub @ Elias George Hair Moroccanoil Treatment Moroccanoil Luminous Hairspray Strong

Ashley Agostino @ Hair and Harlow Moroccanoil Treatment Light Moroccanoil Hydrating Styling Cream Moroccanoil Dry Texture Spray

EDU-SESSION Nicholas Chu @ Dj’s Hair Artistry Moroccanoil Treatment Light Moroccanoil Curl Defining Cream Moroccanoil Luminous Hairspray Medium Moroccanoil Glimmer Shine

INPROFILE

MICHELE MCQUILLAN Instagram: @michmcquillan Q. What was your inspiration behind the shoot?

A. The inspiration for our shoot came from a character in the film adaptation of a novel by Peter Carey, called Oscar and Lucinda. She is a strong, independent and compulsive woman. Risk and rebellion come easily as she explores and embraces new frontiers. Her hair reflects the story of her life. There is a rawness and windblown texture that is both natural and striking.

BRIANNA SCARANO @ CORDONY HAIR Instagram: @bree_shair Q. Moroccanoil empowers me as a hairdresser by...

A. Allowing me to provide a holistic service to my clients. Throughout my career, I have always aimed to ensure my clients' satisfaction from the moment they sit in my chair, to the moment they are in the mirror at home creating that salon look with the key ingredient - Argan oil.

ELIAS CHALHOUB @ ELIAS GEORGE HAIR Instagram: @elieshairandbeauty Q. Who is your ultimate hair icon?

A. Anthony Mascolo, I’ve always been a fan of his work and dedication to the hair industry. I admire how far he has taken hair as well as the evolution of his classic to trend setting looks, he always seems to captivate the eye.

50 INSTYLE

NICHOLAS CHU @ DJ’S HAIR ARTISTRY Instagram: @djs_hairartistry Q. What was your favourite look from the shoot?

A. I am biased of course but I think the look that I created for the shoot embodied the creative brief perfectly. It is playful and wind-blown, while still capturing a strong energy.

SARAH MINDZAS @ HAIR AND HARLOW Instagram: @hairbysarahmindzas Q. What is your New Year’s resolution?

A. I’ve never really been one for new year resolutions, I live my life to the fullest in all aspects. The new year will see the same Sarah - with more life experiences. I’ll continue to challenge myself and evolve as a stylist. The future is really exciting I know that much.

EVA THEOCHARI @ COCO DE LUMA Instagram: @cocodeluma Q. Favourite moment of 2017?

A. Completing the Creative Collaborators Image Makers course and getting to work alongside and learn from some of the hairdressing industry greats.

XIN WANG @ INSTYLE HAIR ARTISTRY Instagram: @ instyle_ hair_ artistry Q. Can’t-live-without Moroccanoil product?

A. The Moroccanoil Treatment. I love to use it as a primer for the hair before cutting and it is also perfect as a foundation for all of my hair styling.

ASHLEY AGOSTINO@ HAIR AND HARLOW Instagram: hairbyashley.a Q. Favourite hair trend of the moment?

A. Being in the hair industry has always kept me motivated by knowing the latest looks and trends as this industry is constantly evolving, one trend that I can’t seem to get past is the beautiful sun-kissed balayage. No matter who I am delivering this stunning look to, you can always alter it to suit whoever is in your chair.

INDESIGN

House in

TOWN F

The Kensington

Mastering the matters that transcend luxury to true comfort, London’s The Kensington and The Marylebone are testament to intimacy – the new luxury, writes Cameron Pine.

rom Town Houses to studios nobody makes a guest feel at home like London luxury in two of London’s most affluent and exclusive neighborhoods. A juxtaposed design and colour palette, tactile textures and individual art – when designing a luxury space to truly connect, here’s a shining example of minimalism taking the backseat. It’s time to bring back a bit of old world charm by taking cue from two of London’s fi nest hotels.

Owned by private Irish Hoteliers, the Doyle family, The Kensington’s personal touches are as eclectic as its home soil among high profi le community of Queen’s Gate Kensington.

Mastering the marriage between comfortable an unassuming with stylish and glamorous – the Kensington vibe is one of luxury but while still allowing people to be themselves There’s a dreamy wrought iron staircase hung with oil paintings and the Town House restaurant continues the theme of relaxed, easy-going living, with a carefully chosen library of books and art across one wall, an open fi re and comfy chairs and sofas to encourage guests to stop rather than just pass through.

The Town House restaurant is as equally alluring and comforting in terms of both décor and direction. The French inspired cuisine and high tea’s are notably popular – since being featured on the fi lm, ‘Beauty and the Beast’ the High Tea and restaurant were booked out weeks in advance – a sumptuous interior with a seemingly magical twist.

52 INSTYLE

A bespoke appointment only spa plays host to an array of treatments from Ayurvedic to advanced aesthetics and a full size gym – a rarity for a luxury hotel of its scale ensures that 24/7 any guest’s needs are met whether it be to unwind or unleash some stress.

If a drink is more your thing K bar is The Kensington’s stylish ‘la di da look at me’ cocktail bar – elegant with a warming almost exclusive library-like atmosphere it’s easy to get lost in the massive cocktail menu. Feeling like something with ginger? Be prepared for a completely customized creation while relaxing over the studded leather and velvet furnishings. Teal and violet combine with velvet and a sporty tartan – with a member’s club atmosphere and live music every week, the bar is a meeting point for both outsiders and hotel guests.

Continuing on with the custom experience, come the next day if you need a bit of a kick-start The Juicery offers every healthy option imaginable. Quite the contrast to the downstairs direction, but it’s this mash up that makes a great hotel.

From dining to drinking, relaxing and admiring the eclectic Kensington vibe – the rooms and suites each impart the ultimate London experience. To gain design inspiration and to witness some of the biggest suites in London I’d choose to stay in either the Brompton Suite or The Knightsbridge Suite – the two can even be joined to provide one wonderous suite – more than double the size of a large London apartment at almost 200 square metres;

The Marylebone

INDESIGN

The Marylebone

The Kensington

WHAT WE LOVE: • The mix of prints and velvet fabrics • A chandelier can sit right at home alongside a Scandanavian-style light fitting • The use of natural light throughout the property (even on a grey London day) • A design palette where canary yellow sits alongside copper and crystal • A tasteful selection of fabrics, greens and pinks mixed with dark wood and high-gloss lacquer

“From dining to drinking, relaxing and admiring the eclectic Kensington vibe – the rooms and suites each impart the ultimate London experience.” three bedrooms with two separate living rooms and floor to ceiling windows. 1930s Murano and Waterford Crystal chandeliers embody classic luxury.

If luxury with more of an uptown urban feel is more your thing The Kensington’s hip and happening sister, The Marylebone is only a few moments from Bond street station. Still with the character of a grandiose hotel but playing more with the atmosphere of a village community, the hotel is adjacent to a buzzy almost New York style restaurant – 108 Brasserie and 108 Pantry. Add to this an on-site Th ird Space gym and spa (London’s most exclusive workout brand) and the Marylebone lends itself to a very ‘hands-

on’ stay. There’s even a rock climbing wall if reaching new heights is more your thing – fi nish off the night with a drink in the bar or get lost in the quaint surrounds of Marylebone itself – this is a hotel that defi nitely plays to its audience.

Tech smarts and luxury meet modernity – there’s a large television hidden in a mirror in the luxury suites and the latest fi xtures and fittings for an easy stay where it’s easy to get lazy fi ngertips just making it all happen around the clock – whether you just want to sit and relax in the lounge or keep up to date with the news – you are not met with a glaringly ugly television like in most hotels and the staff are smart, interested in their guests an up for something to say instead of the usual awkward room service vacant stare.

A few years ago the hotel launched a collection of individually designed penthouse suites and rooftop terrace suites making the most of natural light and if the opportunity affords, soaking up that rare London sun. The general Marylebone area is also home to incredible food, picking up some of the fi nest cheeses and taking them back to the hotel is a luxury and when you have so much space the experience really is up to you.

With a real design buzz and great offers for suites where you can pay for two nights and stay three – living it up large in London while taking in the best design from around the world is seen in every detail throughout the Doyle hotel experience. Uptown accents are fused with upscale luxury to provide an experience that changes each time you visit. No two rooms seem exactly alike and no stay is contained to a hotel décor that you see just once. Be prepared for the eye to keep getting lost.

That’s the height of luxury intimacy and immeasurable moments. doylcollection.com INSTYLE 53

INSIDE SALONS

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INFEATURE

PROFESSIONAL

Power

Geared towards the true meaning of creative connection, another annual European adventure brought together more than 2000 L’Oréal Professionnel hairdressers and business leaders in Spain’s picturesque Seville, writes Cameron Pine.

T

here’s so much more to a successful business than just the right product mix – such long-standing relationship security lies in an investment L’Oréal Professionnel continues to make in its people from all over the world. For them, the importance of bringing them together to create an overall better hairdressing industry is essential for the professional division’s future. Bridging the gap between the perfect cuts and colours and what they actually mean for better business, encouraging hairdressers to be better business people is a constant challenge, and one that L’Oréal Professionnel takes very seriously.

Australia is fortunate to lead the way not only in business but also in style with this year’s conference featuring a host of Australian guest artists and stage presenters including both

56 INSTYLE

Damien Rinaldo and Craig Smith presenting on the final Gala show night to the entire LBF global audience. Scott Sloan gave an inspirational insight into his top-tier business building and colour strategies while Both Danni Solier and Jamie Furlan showcased their highly creative approach to hair on the young talent stage.

Each brought a lightness of touch and dimension rarely seen in other countries from a creative standpoint – proving that as an Australian hairdressing industry we have so much to be proud of. On a business front, it was visibly evident that as a culture top L’Oreal Professionnel salons take a leading stance on their business – shaping the strategies to build the numbers rather than the other way around.

Built on the fundamentals of a brighter future – celebrating world-leading innovation, artistry and empathy for the individuals that make our industry great – it’s a reason why salons from so many countries continue to stay loyal to the L’Oréal family. All difference and each unique.

Following on from a highly impressive event in Lisbon in 2016 – Seville was chosen for its colour, beauty and contrast – elements brought to every annual forum and something that the people give a unique and individual approach to each year. Retail incentives, colour clientele, colour creativity, styling signature and serious creative entertainment are just the foundation for an event that every attendee takes something different home from each year.

Famous for flamenco dancing, gothic cathedrals and brilliant weather – guests enjoyed 30 degree days, low humidity and excessive amounts of Spanish sun in between a forum schedule designed to inspire and not tire.

“This three day event is a living example of the strong partnership that unites and has been uniting L’Oréal Professionnel hairdressers for over a century now.”

MARION BRUNET

Soaking up business knowledge and networking were not the only advantages – exploring Seville became a natural part of this year’s LBF, with Spanish food as a major priority As L’Oréal Professional Products Division International General Manager Marion Brunet said, “This is our reason to be – we are here to take a look at our new 2018 campaigns and goals and to see colour magic and how we will continue to transform your business."

Adam Reed

This is when we were able to witness the creative mastery possible with a new range of temporary colour paints, accents and glitter effect colours titled ‘Flash Pro Hair Make up’ – giving instant results for the ultimate head-turning statement without the downtime of traditional hair colour. Perhaps one of the most exciting new launches of the forum – Flash Pro Hair Make up adequately meets the incessant demands of the ‘now’ client every salon has. It was also where L’Oréal further emphasized the idea that hair colour is the new make up by reacting with a professional line that behaves just like the mastery of make-up.

“We face a new generation of women that is both addicted to fashion and ultraconnected, women who express their personality through hair colour and style to transform themselves just like with make-up,” said Marion Brunet.

“L’Oréal Professionnel has both the ambition and strength to address these needs, thanks not only to its broad portfolio of innovative products and services but also its talented Hair Artists whom we work with worldwide,” Brunet said. “This three day event is a living example of the strong partnership that unites and has been

uniting L’Oréal Professionnel hairdressers for over a century now.”

Something Marion describes as a ‘dream job’, working with such a talented group of hairdressers and one that, whether an award winner or not, she believes every hairdresser in the room has the passion to be better – something very unique to the hairdressing community.

The three day program felt more like four mixing masterclasses, business seminars, inspirational shows and pop-up presentations with just the right amount of networking and time before and after the big night of nights and every night in between. From the Fibes arena to some of Seville’s most iconic locations, touch of history the heart of hairdressing found its home in a city that evokes a strong sense of emotion and passion.

Also forming a key part of the event is the annual L’Oréal Professionnel Style and Colour Trophy – which for the first time in 2018 will afford Australian Colour Trophy entrants the opportunity to compete on a global scale. We are definitely looking forward to seeing some of Australia’s incredible work siting alongside the best from other countries involved in the prestigious program.

INSTYLE 57

INFEATURE

We learned from some of the world’s best hairdressers and noticeably the most acclaimed in their respective countries. Adam Reed sent us to styling superstardom and gave new advice on the ultimate business ideas from Frank Gambuzza – owner of Visage salons in the United States – his salons featured in the Wall Street Journal and leading magazine such as Vogue and Elle on a regular basis – it’s business with a beautiful edge.

Kinki Kappers – a multi salon brand from the Netherlands has more than 35 salons, built on an ethos of those that dare to stand out and on the basis that trends are there to be manipulated and played with – their insight built on the ability to be different whether people like it all not, “being memorable is not always about what people like,” Kinki said. Starting in 1984 the interior of these salons looked nothing like a hairdressing salon, but that’s what LBF is all about – challenging the norm and forcing hairdressers to think differently.

“In essence, nothing has changed! We just expanded a lot as a group, with more devoted hairdressers who always put their heart and soul into this fantastic profession. Quality is still extremely important, and we work from a sound technical basis from which we launch our original ideas. We were long considered the ‘enfant terrible’ of the hairdressing sector, but we honestly know what we are doing. We don’t just randomly cut, or dye everything green, yellow or blue,” Kinki said. But now it’s this approach that has the world looking – it seems being different for long enough will too encourage imitation.

Team USA suitably impressed the crowd with their commercial dexterity mixed with creative mastery. Comprised of Min Kim colourist – a colour specialist from renown Butterfly Loft salon in Los Angeles, Nancy Braun – the consummate Balayage pro, Theresa Adams brought colour trends to the forefront of the ultimate service – the tipping point for any successful salon. The

tipping point – that’s where ultimately everyone wants to be, and each segment showcased practical and proven ways to get there in the salon every day.

Bringing Ireland into the mix was Dylan Bradshaw – one of Ireland’s most known salons in the heart of Dublin’s hairdressing mecca. His team Aoife Bradley and Jenny Dawson won the first every International L’Oréal Professionnel Style & Colour Trophy held in Lisbon in 2016. This year he joined the international judging panel for the highly anticipated Colour Trophy live finals.

Guylaine Martel brought the awe-inspiring creativity to the stage. Her passion around hairstyling took creativity to new realms at the business forum. As an ambassador for L’Oréal Professionnel Canada she has won 1st place at the World Haute Coiffure Française Competition as well as the Elite Master title at the Contessa’s Award.

However, the real icing on the cake this year was having a very unique and what seemed very popular group of Australian legends on stage – headlined by Damien Rinaldo and Craig Smith with a free-from and highly inspirational show on the final Gala night – it was certainly the high the audience wanted to finish on – receiving acclaim and recognition well beyond the night itself.

Craig Smith joined Damien on-stage – known for his calm and confident approach to the ultimate hairdressing craftsmanship, which has seen him be nominated for Australian Hairdresser of the Year seven times. This, together with Damien’s bespoke approach to creating and not imitating, brought an approachability and relaxed talent to the stage that is rarely seen at such a large scale international forum.

Scott Sloan also presented his own seminar on how to increase colour clientele – inspiring the audience with the Sydney aesthetic and some practical ideas on how to avoid clients lengthening their visits and to ensure more clients are having a full colour service.

Damien Rinaldo

58 INSTYLE

Colour your day His brand video made us all home sick even just days after leaving Sydney.

Showing just how much money is lost by clients lengthening their visits was a harsh awakening for many in the audience.

“Last summer I looked at the money my blonde clientele was spending in the salon and it was going backwards.

Unfortunately for us as salon owners two years ago balayage and ombre became a trend and regrowth and dark roots became cool which was not cool for our bank balances,” Scott said.

Scott looked at just how to get clients in more often and what promotions encourage more frequent and express colour services – he also spoke of the importance that the images your salon puts on social media are the types of colour clients you want to come in and spend money in your salon.

Internationally present since 1954, the L’Oréal Colour & Style Trophy brings together top talent in the industry comprised of teams including a colourist, stylist, designer, make-up artist, wardrobe stylist and model to invent the new cut, colour and style trends for the year.

The award is comprised of six categories including, ‘Colour & Style Award,’ ‘Colour Award,’ ‘Young Talent Award,’ and 'People’s Choice Award' with eight opportunities for participants to win.

The winning looks from each country were judged in Seville by Dylan Bradshaw, Kinki, INSTYLE Editor Cameron Pine and the L’Oréal Professional Products Division Global Education Manager after all fi nalists competed live to recreate their looks. It was the real testing ground to see if the accuracy of the images could be re-created. Th is year’s winner Alexey Nagorsky from Salon Brush in Moscow Russia was overwhelmed by the recognition in such a prestigious competition (visit lorealprofessionalbusinessforum.com for a full list of winners).

Each category requires the salon teams to conjure up an incredible colour look that is executed for perfect editorial representation while taking inspiration from current trends – the cornerstone of the LBF program.

So whether it’s trends, the ability to talk to people you really only get one chance in life to meet, stand on a world stage or just be supportive of an industry that creates some pretty amazing things, LBF 2017 was just another reason why 2018 will continue to tickle the fancy of the world’s leading salons.

See you there?

For more information visit lorealprofessionalbusinessforum.com

UPGRADE YOUR SALON

G E T T I M E LY. CO M INSTYLE 59

INFEATURE

Round The

TWIST Sebastian Professional’s new technologies are redefining the curl (literally). We spoke with session stylist Brad Lepper about why these new products are such a game changer for your curly haired clients.

C

urly hair has consistently been one of the hairdressing industry’s most complex elements, with salons needing to know how to simultaneously tame, control, enhance and harness the power of everpopular curly hair. As summer kicks in and your clients continue to request strong, defi ned curls, new products and innovations are in place to ensure these results. Welcome Sebastian Professional’s new Twisted range of six products, built to solve every salon’s impossible dilemma and bridge the divide between manageability and raw texture.

“Th is range is all about ‘twisted by nature’ or ‘twisted by tools’ so it caters for both spectrums on the market,” explained Brad Lepper, the Creative Director for Sebastian Professional in Australia and New Zealand. “It works for those who want to create texture and the ones who want to enhance what they have. It has up to 48 hours of defi nition, shine and long lasting frizz protection, and curls are 70 per cent more elastic with use of Twisted Curl Magnifier.”

"The products work for those who want to create texture and enhance what they have, it has up to 48 hours of definition, shine and long lasting frizz protection."

BRAD LEPPER

60 INSTYLE

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As a global stylist Brad regularly travels with Sebastian Professional (most recently to New York, Spain, Germany and Ireland) and is used to styling hair in a vast array of climates, seeing fi rst-hand the need for this suite of products. He is also an award-winning editorial stylist and salon owner of French Revolver Studio in Auckland – in short, his extended and varied experience on set, backstage, in education and in the salon puts him face to face with a multitude of clients and models, often with the same requirement – to master their curls. Cue, Twisted.

“As a lover of curly hair and a user of trying to fi nd the best combo to tame the amazing curl, I have found that this range caters the best to the curl that I’ve ever come across,” he shared. “It keeps the moisture in while giving control of the hair and giving the hair a bouncy effect. The products are unique to other product ranges on the market with their Flexi-AlgTM Complex. Th is technology keeps the curls’ texture without the fluff y effect and creates unbeatable bounce elasticity and control with natural curls and structure with tool activated curls.”

The range is comprised of six products – a shampoo (titled Elastic Cleanser), conditioner (Elastic Detangler), mask (Elastic Treatment), styling cream (Curl Magnifier Cream), styling foam (Curl Lifter Foam) and styling spray (Curl Reviver Spray), spanning the full spectrum of curly haired care and style for dual nourishment and control. The products are packaged in bold blue with a unique green pattern, making them an attractive option for the retail shelf (and then bathroom cabinet). Of the entire range, Brad counts the spray as a particular musthave product.

“I really can’t pick one favourite but I fi nd that the Twisted Curl Reviver Spray with its weightless effort can keep the hair up to play day after day and keep the curl alive,” he shared. ““I also love the crème for beautifully cared for curls in any style.”

Speaking from his experience in every facet of the haircare industry, Brad sees these products as useful to both hairdressers and clients in an aesthetic landscape that is increasingly flocking to the curly haired trend. When he thinks about how this trend has evolved and continues to progress, Brad turns to the philosophical.

“With everything, life can get so restricted, so we now look for attitude in our style,” he said. “With the freedom and sexiness of the curl, the seduction of hair is back.” Warmer climates, tropical retreats and long days spent by the pool or in the ocean harness this sense of freedom and put the focus on curly hair even further into overdrive.

For hairdressers, the draw is in fi nally having control over the once enigmatic curl, with a variety of tenants that allow hairdressers to tame and enhance it as necessary. The products benefit from being crafted specifically to cater to curly hair, with every curly-haired result specifically engineered within the enticing technology. The innovations were developed to treat hair with the same elasticity as underwater plants, and the hero Flexi-AlgTM complex is supported by a unique blend of Carrageenan extract, elastic Polymer, Panthenol (ProVitamin B5) and Glycerin as a moisturising agent, in this endeavor. Created by Sebastian Global Art Director Michael Polsinelli and Shay Dempsey, the range champions hairdressing creativity, client satisfaction and pure self-expression.

“The curl has a mind of its own and with this range we have tamed the wave with the moisture and softness, but with control,” Brad explained. “With its full range dedicated to curls, we hear how 'twisted by nature' clients and those who want 'twisted by tools' need more styling support and care treatments designed specifically with the curl in mind.”

Available from November, the range will waste no time having an immediate industry impact, and it’s really best utilised in salons, where clients can truly discover the benefits of having proper control over their curls.

“I feel this will allow the clients in your salons to understand their 'twisted by nature' hair and 'twisted by tools' hair better and allow stylists to create the movement of bouncy beautiful curls and waves alike, with control and softness,” Brad said. “I’m looking forward to educating my clients to recreate these curls themselves everyday and to motivate stylists to push the boundaries of the curl.”

It looks like the new wave of curly hair is here to be reckoned with – with Sebastian Professional leading the charge, offer your clients the curls they’ve always craved.

For more information visit sebastianprofessional.com, or follow @sebastianproanz and #CurlPower

INFEATURE

Catching SUCCESS

Multiple Australian Hairdresser of the Year Winner, 2017 Hair Expo Educator of the Year and more than 30 years of experience and accolades – there’s not many awards Caterina Di Biase hasn’t caught on her journey through the hairdressing world.

W

e have a chat with this Hairdressing award luminary about the key elements to continued success.

Who has been your greatest mentor?

My career really took off when I started working at Heading Out with Anthony Martino. We originally met socially – Anthony had established the group’s fi rst salon over 25 years ago and I joined him in 1990 and was looking for someone he could work with and mentor with the clear purpose of making the salon number one.

How has your mentor impacted your career?

Anthony has constantly been behind me, guiding me, challenging me, mentoring me – and never settling for anything other than the best. With Anthony’s support, I was able to stick it out and push myself past the highs and lows that come with, not only being young and eager, but being in an industry that can just as easily leave you content with being an ‘average’ hairdresser.

Before I started to enter competitions, Anthony made sure that I understood that hairdressing was not just about cutting and colouring, it was about the business as well. From choosing the location and paint colour of a salon, to showing me the value and need to keep challenging myself to stay ahead of the game. I was encouraged to attend seminars and continue learning, which later gave me the confidence to put myself out there and begin entering competitions.

What does winning Hair Expo Educator of the Year mean to you?

How does it differ from winning Hairdresser of the Year?

I wouldn’t say this marks a new phase of my career as I’ve always educated, but it’s defi nitely essential for my own growth. It’s a different and special recognition for me – Hairdresser of the Year is all about you, while Educator of the Year is about teaching others, giving back to the industry that has given me so much and helping others grow and enjoy it as much as I do. Although I’ve always taught, I never thought of myself as an educator – it’s something I’ve always just done.

Learning, growing and giving is what it’s all about. If you don’t evolve and keep up in hairdressing you run the risk of going stale and if that happens, it’s time for you to get out. Like any business – there is always the risk that one minute you’re hot and the next minute you’re not. You have to stay relevant.

What do you think makes you the top educator in the country?

What makes me different – I think, is my need to always give and share my experience. If I’m teaching colour for example, it’s not just about technique – it’s about how it works in the salon, how you 62 INSTYLE

Caterina Di Biase

translate that into new business and continue to fill seats and how you turn that into revenue – it’s about the business as a whole.

As well as an educator, I work across my salons and am a business owner so everything is about teaching them to increase their dollar average and their client average. It’s never just about how to cut in a straight line or how to put in foils – yes, you need to learn that, but to me, it’s about the big picture. How do you break this business down? How do we reinvent? How do we tweak what we’re doing? I try to educate a bit differently because I believe in keeping it practical and never assume that people know everything – break it down and keep it simple.

The other thing is that at my age, I’ve become an all-rounder.

My years of experience enables me to educate in all areas – cut, colour, styling, hair up – I’ve learnt it all and I can teach it all – but I can also talk about how those things apply to the business, the facts and figures of running a salon, recruitment, about what’s in and what’s out. To educate fully, you need to understand all areas of the business even if you don’t educate in them – it’s naïve not to.

You have to be aware of absolutely everything that’s going on in this industry.

How has hairdressing changed in recent years?

For me, my craft is constantly changing. One of the most important things I have learnt over the years is to never assume that you know everything, and in order to stay current, you have to keep learning and evolving. When I was younger I would get down about the day to day issues that would come up in the salon, now I know that you can’t fi x yesterday, but you can try your best to fi x it today.

What is the biggest challenge for your hairdressing brand today?

I’ve learnt that in order to be successful I need to always be one step ahead of what’s trending. Our clients come to us because we are experts and the expectation is that we know everything when it comes to hair. It can be hard to fi nd the time to do your research, but my staff and I do this constantly.

What key challenges have you faced in the last two years?

A big challenge has been on a business and education level, there are tens of thousands of young Australians with hairdressing qualifications that are so poorly trained that they fi nd themselves unemployed. Sadly, in my experience, many of the Australian graduates I meet only hold fast-tracked hairdressing qualifications that aren’t suitable. Although it helps that the government has listed hairdressing on the skills-shortage list, the requirements and restrictions on working visas also mean that even when and if we fi nd an applicant, we are left with a whole new set of challenges.

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COSMOPROF

BOLOGNA BOUND COSMOPROF’S ITALIAN ITERATION, TAKING PLACE NEXT MARCH, IS AN ENTICING EVENT FOR AUSTRALIAN HAIRDRESSERS – DISCOVER WHAT’S IN STORE AND START MAKING YOUR PLANS.

I

f you don’t have Thursday, March 15 until Monday, March 19, 2018 noted in your diaries, it’s time to get the red pen out.

The 2018 edition of Cosmoprof Worldwide Bologna is happening and it’s a must-see for every supplier, wholesaler, hairdresser, barber, stylist or salon owner looking to stay up-to-date on the latest trends in hair, as well as nails beauty and packaging.

Showcasing exhibitors from all around the globe, the latest in product developments, new equipment, as well as accessories, fragrance, cosmetics and furnishings create a networking opportunity for like-minded business people or those seeking out business opportunities and partnerships.

With Cosmoprof Asia barely finished (it was held in Hong Kong from November 14-17), Cosmoprof Worldwide Bologna promises to be more spectacular than ever, with three separate events and more than 2600 companies set to exhibit.

COSMOPACK (Thursday 15th to Sunday 18th March) will include the latest trends in manufacturing technology, raw ingredients, formulations and packaging designs. This year the Cosmopack Factory has the theme POWDERFUL, educating on all the production steps of a compact powder, from concept design to the shopping experience.

COSMO | Perfume and Cosmetics (Thursday 15th to Sunday 18th March) is a specific area for buyers, distributors and companies interested in retail and perfumery with entry to Cosmoprime for selected companies only.

COSMO | Hair Nail and Beauty (Friday 16th to Monday 19th March) is for hair beauty and the wellness sector. Dedicated to finished products the focus is on hair, nails and beauty salon ranges. Along with the latest products and trends, live shows and demonstrations will be held throughout the event focusing on the best hairstylists, new massage techniques and the most spectacular nail arts, offered by industry experts.

Enough said. Book your ticket now.

For more information visit cosmoprof.com.au

64 INSTYLE

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INFEATURE

LESS IS MORE

The ‘less is more’ philosophy goes a long way when it comes to the hair industry. We spoke to Dr Doris Brandhuber about aromatherapy, organic farming and greenwashing, writes Michelle Ruzzene.

L

ess is More is a range of organic certified care and styling products co-developed by Dr Doris Brandhuber and Hannes Trummer.

Doris, a chemist and aromatherapist and Hannes, a hairstylist and trainer, started the company when they realised there was a gap in the market for green haircare brands that met the needs of professional hairdressers and stylists when it came to functionality.

They created a range where ingredients are obtained from renewable resources and, whenever possible, from certified organic farming. They are also all fully and rapidly biodegradable.

Pure essential oils contribute to functionality, wellness and pleasure, backed by a company that this year is celebrating its 10th anniversary.

For the postgraduate chemist, it seems biomimicry was a natural choice of specialty.

This interdisciplinary field systematically generates products with optimised benefits by emulating the structure and functioning of nature.

Along with creating her own haircare line, Doris is on a global mission to ensure salons around the globe are able to combine beauty and health with ethics and aesthetics.

The 38-year-old is sick of the perpetual ‘greenwashing’ seen in not only the haircare market, but in all consumer products.

“Greenwashing is such a big issue in this business,” she said.

“You get so many brands making these claims that are false – they are 95 percent natural, but the remaining five percent could be completely toxic.

“Ours is the only fully certified organic range in the market natural does not mean organic – we clearly make that distinction.

“It’s not just one or two products that are fully certified organic; it is everything in our range.”

Ten years ago, the range was made up of 17 products that were only sold in Austria and Germany.

Today, there are more than 20 products in the range stocked in 24 countries worldwide from Scandinavia to Australia.

The mother-of-one said she was pleased to see more and more consumers embracing the organic and sustainable trend.

“Consumers are more and more informed these days and the level of education is rising - there are websites and apps for consumers to learn about ingredients contained in products,” Doris said.

“People are more aware of sustainable consumption and the number of people eating organic is rising. The natural organic 66 INSTYLE

Testimonial from Barney Gleeson from Salon Baby part salon, part studio that blurs the lines between creative and commercial - and the first Australian stockist of Less is More.

“From conception, our focus has been to create a better ‘tomorrow’ by acting today. As we grow, we will continue to support like-minded business and invest in sustainable workplace practice. So I am delighted to be aligned to the Less is More brand which I discovered while researching professional certified organic haircare products. Not only are their formulations highly concentrated and efficacious they are the real deal in terms of ingredient integrity and the values behind the brand really resonated with my personal values and my vision for Salon Baby. With a strong focus on styling, I need products to perform and I have been delighted with the results I have achieved with Less is More products. Key to this is the fact these products were developed in salon, on real clients.”

cosmetic market is the only one on the rise worldwide.”

As a long-time yoga enthusiast, Doris said there was a common misconception that using natural ingredients compromised quality, but this was definitely not the case.

“What we are seeing change is the perception among hairdressers who were initially very suspicious about how well the products would work," she shared.

“They had this perception that a product was either functional or natural - professional hairdressers realise it can now be both.”

Doris said they were currently formulating a professional colour range to add to their repertoire.

“We are an innovation driven company and we are constantly developing the products and also expanding the range,” she said.

“We are hoping to release some salon hair colours soon, because hair colour is one of the most toxic things you can put on your skin. Ammonia isn't the most toxic thing, it makes them odourless but it isn’t the most toxic thing, it’s the actual colour.”

Less is More has proven healthy and honest hair cosmetics that perform can be possible - and for that, we greatly commend them.

For more information call (02) 8765 1100 or visit www.lessismoreorganic.com.au

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A Neverending Story BEFORE THE IMPRESSIVE BACKDROP OF THE SYDNEY OPERA HOUSE, GHD CONQUERED AN INDUSTRY FIRST 'INFINITE STYLE EVENT' USING THEIR TOP TOOLS TO SHOWCASE SUPERIOR STYLING FROM DAY TO NIGHT. 10 STYLISTS AND 10 MODELS WITH BOUNDLESS LOOKS.

PHOTOGRAPHY BY TIM ASHTON HAIR DIRECTION BY RICHARD KAVANAGH MAKEUP BY MIA HAWKSWELL AND BY NORMAN GONZALES STYLING BY ISABELLA JACUZZI

Hair by Richard Kavanagh

Xin Wang @ Instyle Hair Artistry Moroccanoil Treatment Moroccanoil Root Boost Moroccanoil Volumising Mousse Moroccanoil Dry Texture Spray

Hair by Lisa Vitale

Hair by Shaleena Winter

Hair by Jayne Wild

Hair by Jayme Lee

Hair by Liam Hubbard

Hair by Brad Lepper

Hair by Shalenna Winter

Hair by Richard Kavanagh

INPROFILE

GHD INFINITE STYLING TEAM ghd brought together the best in the biz to create and recreate looks from day to night.

Here is the team behind the lens.

BRAD LEPPER ghd Artist

RICHI GRISILLO Academie

MIA DAVRIES The Fox and the Hair

“Being able to collectively create more than 70 different hairstyles on 10 different models over 12 hours and concurrently shoot an editorial story was phenomenal.

Using ghd tools meant that we were able to style, style and style again with infinite styling opportunities while totally respecting the integrity of the hair.”

Richard Kavanagh, ghd Creative Director

TRAVIS BANDIERA Royals

LISA MUSCAT VITALE é Salon

ALANA DUNPHY Prema Hair

SHALEENA WINTER Suki Hairdressing

JAYNE WILD Wild Life Salon, ghd Brand Ambassador

LIAM HUBBARD Edwards & Co

JAYME-LEE FRANCO Charli & Kate

INSTYLE 77

COVER STORY

Retrospective Wella Professionals’ approach to colour, mastery of style and innovative product launches draw from the past to enter into a new era of hair fashion.

W

ella Professionals is celebrating new products, new images and new concepts all at once. Welcome The New Norm collection - engineered with the Fusion care products and Illumina Color, by a team of hairdressing legends that are on the precipice of innovative style.

The aesthetic utilises the best looks from seasons’ past, reinventing and reinterpreting them for a modern approach, and leading to the ‘Past Forward’ concept drawn upon in the collection. Hand-crafted aesthetics, unique flaws and differences,

78 INSTYLE

Hair by Renya Xydis Wella Professionals Creative Director for ANZ

honest, uncomplicated and effortless style defi ne the collection, with simple cuts, top-tier craftsmanship and bold technology anchoring the looks. A colour palette is drawn from nature, showcasing both soft and intense iterations of environmental hues more often found in skies, lakes and tree bark. The interplay of cool and warm tones is used to create shine bands, pockets of light and texture, building complexity in depth and tone.

“The New Norm collection revisits functional colour techniques in a modern way to allow you to put glow in your hair the way you put glow in your skin,” revealed Darren Ambrose, Wella

COVER STORY

Hair by Darren Ambrose, Wella Professionals Creative Artist

Professionals Global Creative Artist.

“Pockets of light create a new twist.

Different focal points where vertical sections of lightness go through horizontal shine bands using beautiful muted tones illustrate how you can achieve really creative, even pastelised colours seen on the streets, but with a luxury fi nish.”

The talented team behind the collection, Wella Professionals Creative Director for ANZ Renya Xydis as well as Darren Ambrose, who both led the styling contingent, colourists AshLeigh Jade Croker and Clayde Baumann, photographer Gregory Harris and makeup

by Peter Schell, shot the five alluring images in Hanko Finland. The collection is comprised of each individually titled look, Textured Light, Shattered Light, Copper Light, Cool Light and Editorial Brunette.

The images offer a diverse group of techniques within the unified aesthetic concept, from shorter layers, razor and point cutting techniques paired with camouflage colour painting in the Textured Light look, to spotlighted luminous colour in the Shattered Light image. The Copper Light look incorporates a reversible fringe that makes the look extremely versatile when styled, and the Cool Light look uses a smokey blue base with peach shine and impressive dimension. Lastly, the Editorial Brunette image is created with simplicity in mind, including layers and a soft oval fringe with multi-tonal brunettes.

“Illumina Color already imbues hair with a natural luxurious shine and The New Norm collection plays with the palette to create new luxe colours where cool tones and warm tones combine to create depth and lightness capable of softening even the strongest of three-tiered bobs,” Renya said. “Combining warm and cool tones in a copper is something that we’ve never really seen before, and it gives a classic cut like Birkin’s swooping reversible fringe a unique edge. We wanted to replicate the effect of light refracting off different natural surfaces to show how colour can

WIN!

To celebrate the launch of Fusion, two salons (one from Australia and one from New Zealand) will be awarded a much-needed visit from the Wella Professionals Hair Recovery Crew. The crew will provide massage and manicure services, while also funding a refurbishment to your backroom worth $1000, with new design elements that will make it a serene oasis away from the frenetic energy of the salon.

To enter, simply upload a photo of your salon team to Facebook/Instagram and tag @wellapro_anz and hashtag #WellaFusion, explaining in 50 words or less why your hardworking team deserves this enticing recovery package.

reboot and modernise even the most classic, normal styles from past eras.”

Beyond Illumina Color, the new Fusion collection of products was vital in creating the looks and paramount in ensuring toptier hair quality. The range is dedicated to promoting health and vibrancy in hair, with the mentality that hair looks better when it is at its healthiest. Th is targeted, intensive repair system is based on a Silksteel Fusion Program, inspired by spider silk, which treats hair damage at a multitude of levels. The technology merges amino acids with micronised lipids to penetrate hair to the cortex and leaving it 95 per cent more resilient to breakage. Th is means the hair fibre is replenished and refi lled to optimal condition, hair cuticles are protected and sealed from damage, and hair is primed for styling.

“Th is year, hair has been about

beautiful, loose styles to enhance shine and condition, reflecting the silhouettes of the clothes and flowing like silk,” shared Renya. “I’m excited for Fusion because with this collection, women can wear all the fashion-inspired hair look they want, as often as they want, without compromising on hair quality.” The collection is comprised of four products, a Fusion Intense Repair Shampoo, Conditioner, Mask and Amino Refi ller – an in-salon service.

Dedicated to product innovation, unorthodox colour and revolutionising the hair fashion trends of tomorrow, Wella Professionals’ latest launches are looking back to ultimately go forward. With classic techniques and modernised aesthetics, premier colour and covetable hair quality remain timeless.

For more information visit wella.com INSTYLE 79

e

INFEATURE

STANDS FOR..

Creating a strong brand is as much about values as it is about product and services – a combination é salon has perfected since winning Hair Expo Salon team of the year in 2017. We chatted to Emiliano Vitale to find out what e really means Everyone talks about the power of a united team but what does this truly mean to you?

For us it’s about having a team all working together for a common goal in a spirit of total and complete harmony.

It’s important that everyone buys into the é SALON vision, that they are positive about our approach, that we all have equal value and with this all in place it tends to snuff out all ego.

In the salon we all clean, we all shampoo, we all make coffees, we all help each other - whatever it takes to make our clients’ experience as comfortable as possible.

“My cousin Valerio always stated that our goal is "to make the next person’s job easier.” Th ree years after he fi nished (due to injury) that philosophy is still a thread that runs throughout our salon.

We work with an attitude of greatness – coming from a space of humility - with our ultimate goal being to expand and grow our own self, personally and professionally.

Living in a space that, at the forefront, is about business and creativity.

How do you encourage a team environment that pushes each other to be better?

Uncompromising flexibility.

We can only encourage people who want to be there and want to be a team and work together.

We encourage a creative and safe environment in which our team wants to better themselves and work with their colleagues in pushing for a better standard for our company, and the industry as a whole.

What if someone disrupts the potential and positivity of the salon team?

Th is often happens, and it is only when ego rears its head. Th is is when individuals fail to understand that the team is fi rst and everyone is a part player in the team.

We can set up a series of meetings to try and understand their negative space, look at creating new goals and encourage them to be their individual selves inside of our é salon brand.

I am not very tolerant when it comes to ego and when individuals place their own needs above that of the team it is time for them to leave.

As long as the team is working towards the team goal, and the company values we are so flexible in helping them achieve their own personal and professional goals.

What three key reasons do you feel you team is standout and worthy of Salon Team of the Year?

You know I can’t really answer that question with a succinct 80 INSTYLE

answer as it is one for the judges. I have no idea what the judges saw that made us stand out from other teams, however I am so very grateful for that.

I think we have a strong philosophy and this instils in every team member the key reason for being a part of our team; no matter how big or how small our team is, we always have strength within that team.

What I can say is this: We push ourselves creatively when it comes to shooting collections, we will always take a risk. We challenge ourselves by working with different photographers, different stylists and makeup artists and we always do something totally different from our last shoot. We shoot to shoot; we never shoot to please anyone.

Th is is a real key to our recent success, and where Lisa, the team and I tend to create a little magic.

How often do you communicate with individual members of the team?

As often as needed; if they are doing a great job we let them know and also let them be.

But it’s often when changes arise within that team members’ meetings become more often. I am not that fussed on KPI’s to be honest as I like the team to focus on their own results and at the end of every month, their pay pocket will let them know where they sit in terms of KPIs. Currently our team is earning more money than ever before, and this keeps them happy and motivated.

What common goals does the team strive for as a unit?

To live and work in a harmonious and creative environment.

Earn more and live better.

Care for every client like they have never been cared for before.

Stay true to who you are, whilst living and promoting the core values of our company.

MEN Summer 2018

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INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

SACHAJUAN Moulding Spray. (07) 3395 4997 THEORIE Heat Shield Thermal Spray. (02) 9666 3611 BLACKWOOD Bamboo Charcoal Treatment.

1300 789 913 REDKEN Clean Maniac Micellar Clean-Touch Shampoo. 1300 650 170 SHU UEMURA ART OF HAIR Cleansing Oil Shampoo. 1300 651 141 RODNEY SHELTON Argan Oil and Moisture Repair Spray. (07) 3162 8129 KMS Hair Play Hybrid Claywax. 1800 506 060 KEUNE Care Miracle Elixir Keratin Spray.

1800 628 699 CLAIROL PROFESSIONAL Smooth Down Sleek Heat Protection Lotion. 1300 885 002 LESS IS MORE Proteinspray. (02) 8765 1100

84 INSTYLE

INHAIR

JONNY+JUNE Original Shampoo and Conditioner.

(02) 9360 4877 SHU UEMURA ART OF HAIR Cleansing Oil Conditioner.

1300 651 141 FANOLA Nutri Care Restructuring Spray Mask and Restructuring Fluid Crystals. 1300 FANOLA AVEDA Texture Tonic. 1800 706 377 LESS IS MORE Honeywax and Lindengloss Shampoo.

(02) 8765 1100 GOLDWELL Kerasilk Control Humidity Barrier Spray and De-Frizz Primer. 1300 135 722 CLAIROL PROFESSIONAL Velvet Oil and Visible Repair Shampoo. 1300 885 002

INSTYLE 85

INHAIR

UNWASH Hydrating Masque and Anti-Residue Cleanse. (03) 8375 1648 KERATIN COMPLEX Kerawhip Hydrating Cream Conditioner. (02) 9666 3611 CLAIROL PROFESSIONAL Color Radiance LeaveIn Conditioning Spray. 1300 885 002 FANOLA No Yellow Shampoo and Oro Therapy Rosa Color Mask. 1300 FANOLA KÉRASTASE Reflection Masque Chromatic.

1300 365 552 DE LORENZO Nova Fusion Colour Care Shampoo.

1800 800 347 DESIGN.ME Puff.Me. (02) 9666 3611 NVEY Pure Control Thermal Protection and Thermal Protect Shampoo. (03) 9654 2037

86 INSTYLE

Officially Distributed by EKI Pty Ltd

PEACE Using carefully selected NATURAL ingredients, Peace is a strong and effective range of styling waxes and creams, with the fragrance Aqua Rose that will bring Peace to your day.

ARIMINO – the #1 hairstyling product company in Japan.

Celebrates hair as a limitless source of inspiration.

4 key ranges

CARMEN HAIR COLOUR, SOLARIS LIGHTENERS, ESSENTIEL CUSTOMISED RITUALS - premium hair and scalp care, COLLECTIONS NATURE - botanical and organic hair and scalp care.

Strengthen and enhance your client’s hair, during chemical services by solving three major causes of hair damage.

SHISEIDO PROFESSIONAL’S SALON PROGRAM TREATMENT SYSTEM With the exclusive Intense Triplex Technology. New Products.

Ultimate straightening.

Unbelievably soft, smooth hair.

THE CRYSTALLIZING STRAIGHT SYSTEM With Hyaluronic Thermal Straight Technology.

EKI is the official Australian distributor of Arimino, Eugene Perma and Shiseido Professional Hair Products.

For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia

INHAIR

KEVIN.MURPHY Bedroom.Hair Flexible Texturising Hairspray. 1800 104 204 NVEY Anti-Ageing Shampoo and Conditioner.

(03) 9654 2037 LESS IS MORE Mascobadogel. (02) 8765 1100 NEURO Lather, Prime and Protect. 1300 365 007 MALIBU C Swimmers Wellness Shampoo.

(02) 9666 3611 UNWASH Bio-Cleansing Conditioner.

(03) 8375 1648 18 IN 1 Blonde Intense Blue Shampoo.

(02) 9605 6111

88 INSTYLE

1000s of wonderful hair & beauty products.

Heaps of great brands you won’t find anywhere else.

Just like these...

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Kawana 07 5493 9854 Mermaid Waters 07 5575 3277 North Lakes 07 3491 8045 NEW STORE!

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INBEAUTY

Lumos Turn the light on.

MAC COSMETICS Mineralize Skinfinish. 1800 613 828 LUMA On The Glow Highlighter and Illuminating Highlighter. 1300 650 981 YOUNGBLOOD Illuminate Highlighting Palette For All Skin Tones. 1800 625 387 LANCÔME Cushion Highlighter and Teint Idole Ultra Wear Stick. 1300 651 991 NAPOLEON PERDIS Light Switch Luminizer Palette. 1800 814 572

90 INSTYLE

INBEAUTY

TAN AHEAD Spend this summer suitably bronzed.

PAULA’S CHOICE Sun 365 Self-Tanning Foam. 1800 608 574 ST. TROPEZ Instant Tan Gloss. 1300 819 331 CUSTOM TAN Complexion Facial Quality Formula. (02) 8065 8710 TANINC 2-in-1 Tan Extender. (07) 3386 0860 LANCÔME Self Tan Autobronzant Flash Bronzer. 1300 651 991 SUNESCAPE Instant Wash Off Mousse. (02) 9668 8100

INSTYLE 91

INBEAUTY

Photography by Michelle Tran @ Hart & Co Hair direction by Michele McQuillan for Moroccanoil @ M.A.P Makeup by Chereine Waddell Styling by Sascha Virgil

Oribe Beauty Luxury haircare brand Oribe has expanded into beauty, with a sophisticated makeup collection and indulgent skincare selections.

Highlights include their all-new an Illuminating Face Palette, rich lipsticks in red, violet and nude, similarly hued nail polishes and a skincare line that offers a Cleanser, Face Oil, Ultra-Rich Cream, Luminous Face Mask, Lip Treatment and body care products as well. All the products are designed within Oribe’s unique and opulent packaging. 1300 725 122

Saints and Sinners

Kat Von D has released two fragrances that speak to the angel and devil on each of our shoulders. The Saint + Sinner eau de parfums have been innovated from their 2009 iteration with a new design, hand-sketched

by Kat herself. The fragrances each contain floral notes with the Saint imbued with Mirabelle plum, jasmine and caramel and the Sinner comprised of mandarin, vanilla and cinnamon. The white and black bottles are made to aesthetically mimic a human heart, and the fragrances can be worn alone or layered together. Sephora.com.au

Oud Oil Therapy Sodashi has partnered with Chi, the spa at ShangriLa to unveil their new Oud Renewal Therapy, a luxury 90 minute treatment based on rare and sacred Arabian Oud Oil. The treatment is a full face and body experience, offering spiritual well-being, skin radiance, better digestion and detoxification. The brand’s Eye Lifting Gel, Skin Boost, Eye Mask and a nurturing face mask prove pivotal to the treatment, while the Oul Oil is the necessary final touch. (02) 9250 6032

B Beauty NEWS

MAC X Mecca

MAC Cosmetics has expanded into Mecca Maxima, marking the merge of two of the country’s biggest beauty conglomerates. Mecca Maxima now offers an edited range of MAC products, especially crafted to suit the needs of Mecca’s target audience, and also offers exclusive products and collections. To commemorate the occasion, MAC Cosmetics has launched their new mascara Bold & Bad Lash exclusively at Mecca Maxima. The brand will be available in 13 Mecca Maxima stores nationally (across six Australian states) and sold on their website. 1800 613 828

Mario Party

Shu Uemura’s latest collection is based on Super Mario Bros., the iconic video game from 1985.

The collection of products in the enticing product range – lipsticks, lip balms, eye palettes, eyeliners, brow tools, primers, refresher mists, blushes, brushers and more, have a bright, pixelated palette of mostly pink and orange, with characters from the game represented. The brands are united in their shared role as a pioneer in Japanese innovation and creativity, and the collection offers a fun ‘beauty adventure’. 1300 651 991

92 INSTYLE

DCI EDUCATION

ELEVATE AND EDUCATE DCI Education

TWO UPCOMING PROGRAMS IN DCI EDUCATION’S 2018 EDUCATION CALENDAR PROVIDES THE PERFECT PLATFORM FOR HAIRDRESSERS TO BUILD THEIR SKILLS AND THEMSELVES.

T

he newest frontier in education and mentorship is here thanks to the award-winning DCI Education (2017 AHFA Excellence in Hairdressing). DCI is launching their 2018 Mentor and Elevate Programs, spanning Sydney, Wollongong, Newcastle, Canberra, Melbourne, Perth, Adelaide, Brisbane, North Queensland and Auckland, and promising the next level of learning in 2018.

After a record year in education in 2017, with successful education stints both locally and internationally, by demand the Mentor Program is making its highly popular return and the new Elevate Program is launching outright.

The Mentor Program offers new techniques, with a fresh new directions in hair cutting and styling. Progressive cutting, alongside client engagement and communication techniques are major topics for the course, while improving consultation skills, mastering flawless cutting & finishing techniques, learning how to interpret looks for clients and rediscovering a new language around hair cutting are some of the desired outcomes to help you stay confident all year round.

The target demographic is stylists, high achieving seniors and apprentices looking for renewed inspiration, with fresh ideas rejuvenating students every month. The course is personalised to each stylist, and offers unique and modern skills you can immediately take back to the salon. With over 10 new looks taught over the full year, stylists learn to understand suitability, upskill with new techniques and gain confidence in choosing the correct look for a client.

The all new Elevate Program, built from the highly successful Classic Course and available through Australia and New Zealand, will be aimed at both apprentices and seniors looking to learn (or re-learn) strong technical foundation of cutting hair, and the added control and structure they can incorporate into their work.

The program contains 10 modules that each showcases classic precision shapes that are used everyday in the salon, progressing in length but retaining core expensive looking techniques. DCI Education will give their signature guidance in fostering precise cutting skills, also detailing the keys to success in consultation and communication practices.

Clean sectioning techniques, new and bold precision hair cutting styles, fundamental skills, creating a haircutting foundation and understanding why and when to use each technique on particular clients are important outcomes to be derived from the new Elevate Program.

At the helm of each program is the incomparable Dario Cotroneo, who pushes the students each month with love to reach their potential, facilitating a full year of personal and professional growth.

The course is structured around monthly, three-hour-long workshops, creating a consistent growth mindset that allows students to build to a new level of confidence in hairdressing and gain inspiration each month. DCI programs keep you on the right path, so you attract new clients and retain your existing ones.

These new skills learnt in both the Mentor Program & Elevate Program will improve your salon earnings. DCI philosophy is, 'the more you learn, the more you earn in your salon'. DCI are committed to assisting your growth and to change your life in a positive way.

For more information phone 02 9380 2217 or visit www.dcieducation.com

INSTYLE 93

INSALON The latest tools, terms and technology

CARMEN COLOUR For 100 percent grey coverage, Carmen is the answer. The colour, which features the benefi ts of the Refl ect Magnetiq System, has been the oxidative hair colour cream of choice for generations of hair stylists. Available in 109 shades, it offers enhanced tones, extreme shine, long-lasting hold, three times more softness and a 70 percent increase in ease of detangling.

Visit www.eki.com.au

QUICK DRY PRO-V Crafted with quality and on-trend Korean brush technology, the Tamara Rose Quick Dry Pro-V range delivers precision and strength. Designed with a ceramic coated barrel, the brushes feature heat resistant bristles up to 290˚C. The design of the maxi holes boost airflow to help reduce blow drying time. But best of all, the brushes come complete with a lifetime warranty.

Visit amr.com.au or call (02) 9618 7654

BROW BAR RefectoCil Lash & Brow Bar is a super handy – and very stylish - tinting station.

The bar is small, light and has an integrated handle that allows carrying it from work station to work station. It includes all eight RefectoCil colours, blonde brow, lash-strengthening oilfree micellar eye make-up remover and accessories necessary for tinting. A musthave for any serious beauty professionals.

Visit www.refectocil.com.au

EVY PRO STYLE For the perfect salon finish, try the EVY PROFESSIONAL PRO STYLE 1” (25mm) styling iron. It features flexible floating plates, adjustable temperature control, super fast Korean heating element, and a 60 minute intelligent sleep mode which automatically turns off if unattended for 60 minutes. The patented Mineral Infused Technology locks in hydration and natural moisture.

Visit www.evyprofessional.com or call (03) 91394841

ANGEL HAIR Angel En Provence is a range of pure, organic, natural hair care products. Made with Iris Florentina Root Extract, a revitalising anti-aging ingredient, this range will fortify the hair structure by intensely restoring, restructuring and hydrating. It is carefully formulated to cater for eight different hair conditions and types in a system of shampoos, conditioners, masks, scalp treatments, styling and finishing products.

Visit www.angel-haircare.com

KERATIN COLOUR Get more bang for your buck with Keratin Colour. Instead of the traditional 70g size, Keratin Colour has super sized their colours by packaging them in 140g tubes for the same price. The rich colour cream is specially formulated for salon use to provide 100 percent grey coverage. The range features 90 shades including four base shade ranges - two cool tones and two warm tones. Contact (02) 9666 3611 or visit www. datelinecity.com

UNLOCKING THE POWER OF

NATURE

TO ENHANCE THE BEAUTY OF SKIN AND HAIR

For further information or for your local distributor please contact

Australian International Industries Distributor of Colour Placement Systems Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | Fax: 03 9764-9709 | Email: info@aii.net.au S P O N S O R O F S TA T E / N AT I O N A L W H O L E S A L E R O F T H E Y E A R AWA R D .

follow us on facebook.com/AIIHAIRANDBEAUTY

#AIIHAIRBEAUTY

INSALON The latest tools, terms and technology

FANCY FOOT RESTS

FLEXI BRUSH The Glide Compact Flexi is the travel sized version of the Glide Flexi Brush. It comes in two styles - fine to medium and medium to coarse. The brushes easily fold in half which makes them great for handbags and travelling. They also feature a discrete mirror in the handle. Gentle on the hair, they are ideal for clients that suffer from hair loss or damaged hair.

Contact (02) 8730 8847 or visit www.glidehairtools.com.au

EASY CURL Look at curls in a new way with the Silver Bullet EasyCurl Curling Iron. This uniquely designed curling iron is perfectly balanced and ergonomic, putting a lot less tension on your shoulder and wrist when curling hair, so it’s easy to use for long periods of time. A must-have for fast creation of curls on all hair types. Available in three-barrel sizes: 19mm, 25mm and 32mm.

Contact (02) 9666 3611 or visit www. datelinecity.com

Hair by: Jorge Viota @jorge_viota for Natulique

For the savvy hair salon, Comfortel’s latest offering includes on-trend footrests with metal finishes. The Blast footrest, with a bronze or brass finish, bolts into the ground for clients to rest their feet on. It is the ideal addition to any of Comfortel’s salon mirror stations or matching Bronze or Brass Look Salon Chairs within their range.

Available from Comfortel showrooms Australia Wide & NZ or visit www.comfortel.com.au

FLORENCE WAITING CHAIR With its plush, classical styling in a tufted chesterfield design, the appeal of the Florence is timeless. The chair has a strong internal frame, making it extremely durable.

Made from high-grade vinyl, it's easy to clean with a simple wipe. Suitable for any salon that is going for an elegant or classic style. Available in two colours - black or retro red - it's a chair that your client will love to wait in.

Contact (02) 9618 7654 or visit amr.com.au

SILVER BULLET Welcome the Silver Bullet Fastlane Titanium Rose Gold Curling Collection. The titanium barrel promotes ultra-fast heat up, while preserving moisture in the hair to retain hair’s natural shine. Heat is easily controlled from 80°C for curling super fine hair, and up to 220°C for creating curls even on the coarsest hair. It includes dual voltage for worldwide use.

Contact (02) 9666 3611 or visit www. datelinecity.com

COLOUR OVERLAYS Douce Hair colours by NATULIQUE, create effects, highlights and soft colour overlays on natural, or pre-coloured hair. Available in 6 shades lavender, peach, blueberry, lemon, lychee and silver, they are easy to use, and remove. Natulique products are formulated with natural ingredients and are 100% FREE of Ammonia, Lauryl Sulphate and Parabens. Douce Hair Colours are ideal for every salon. Contact Natulique 03 8790 4230 or visit www.natulique.com.au

LUXURY KERATIN SMOOTHING TREATMENT

CLASSIC AND NEW NATURAL APPLICATION FORMULA 3139

REPAIR & CONDITION HUMIDITY PROOF FRIZZ FREE SMOOTH INCREDIBLE SHINE SUPER QUICK STYLING LASTS 3-4 MONTHS

CLASSIC

NEW NATURAL

NOW AVAILABLE 1 LITRE & 300ML SIZES

EVALUATION KIT AVAILABLE

JUST $75

02 9489 7776 administration@trichovedic.com.au www.trichovedic.com.au trichovedic @trichovedic

SYDNEY HONG KONG MACAU AMSTERDAM BRUSSELS MOSCOW DUBAI TOKYO

HIGH

SPEED Solutions for hair problems

THE RIGHT BALAYAGE BLEACH Contact DATELINE IMPORTS P/L AUS (02) 9666 3611 NZ 0800 169 600 www.datelinecity.com

THE NO WASTE COLOUR Small in size, big in results. Godefroy’s highly concentrated dyes offer maximum grey coverage for up to 6 weeks. Pre-measured in separate units, Capsule Tint gives you the versatility to use the exact amount of colour with no waste or oxidation.

Use what you want when you want!

When it comes to balayage, nobody does it better than Robert de Soto. Balayage Bleach is specially formulated for freehand colouring techniques and is available in three colours, including white, blue and purple.

INDIVIDUALISED HAIR TREATMENTS Every client is an individual! Tailor hair treatments to your clients’ individual hair needs with Hi-Pro-Pac. From eliminating frizz to soothing scalps to restoring strength, Hi-Pro-Pac is available in 12 piece displays for add-on sales.

EXCEPTIONAL ITALIAN QUALITY Quality which lasts a lifetime? It’s got to be Mira Radial Brushes.

Premium, Italian-made radial brushes with impeccable performance to style hair effortlessly every time.

An investment in quality.

FOILED AGAIN Strength. Quality. Cost-Effectiveness.

Which foil? Robert de Soto iFoil, of course. With a vast array of colours, microns and widths, it’s no wonder Robert de Soto iFoil is loved by salons worldwide.

INSTANT SALON QUALITY COVERAGE An incredible innovation from Cover Your Grey: temporary touch-up pencils which offer a safe alternative to dying hair, and shampoo out easily. The perfect quick fix for clients in between salon visits. Unsightly roots and grey hair covered. Easy!

SERIOUS HAIR REPAIR Protect. Strengthen. Repair. One formula. Keratin Complex Vitalshot enables 4 unique salon services to increase revenue and deliver your clients’ best hair yet. Powered by multi-patented triple layer repair technology and keratin.

THE GOLDEN TOUCH Silver Bullet Lithium Pro 240 Luxe Clipper, the ultimate in fast precision cutting performance. The long-life lithium battery with 240 minutes of usage time and optional power cord gives you the freedom to go cordless.

Trimming hair the fast and easy Silver Bullet way.

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INBUSINESS

ECO STEPS Eco-friendliness and sustainability have been buzzwords in the salon industry for more than a decade, but being green is now more than just a trend, it’s a responsibility, writes Rosa Anderson Jones.

C

limate change and the projections for our environment are a growing concern, and as large contributors to waste, salon owners are ever mindful of their responsibilities towards cleaner, more sustainable business practices.

SO, WHY SHOULD YOU GO GREEN?

Over 1.5 million kg of foil and colour tube waste was dumped into Australian landfills last year, despite aluminium having the ability to maintain its quality and properties after being recycled time and time again. So, why wouldn’t we?

Recycling aluminium saves energy: re-melting used aluminium saves up to 95 per cent of the energy needed to produce the primary product. In other words, the recycling process emits only 5 per cent of the greenhouse gas emitted in primary aluminium production. Aluminium foil is just one small example of the materials that salons can reuse more wisely.

While there’s not yet an industry-wide push to Green-up salon operations, eco-salons are becoming increasingly popular across the globe. These businesses, along with organisations like Sustainable Salons, are taking matters into their own hands, and leading the way towards an environmentally friendly hair industry.

It’s hard to change your methods and processes overnight. After all, they work! But just because something’s not broken doesn’t mean it can’t be fixed.

“Incorporating sustainability into your salon is becoming easier, more profitable, and more important.”

In the past, eco-friendly products have been more expensive but with the demand for more environmentally friendly products growing, prices are becoming more competitive.

If the price is still an issue for your business, eco-friendly products are easily made with basic, everyday, ingredients. Think baking soda, vinegar, lemon — these products have been used for generations and should not be overlooked!

BETTER YOUR REPUTATION Going green is a great marketing opportunity. You’ve now expanded your customer base exponentially: pregnant people, people who favour sustainability in their purchasing decisions, and people who might be sensitive to harsh synthetic chemicals.

Going green is now a global initiative, so if your business can cater to those wanting to reduce their footprint, then you’re in the money.

“Offering sustainable options means that clients can do their part and further reduce their carbon footprint!”

TIPS TO GO GREEN Reducing your carbon footprint is about creating simple and sustainable habits that you and your staff can maintain.

1. RE-THINK YOUR LIGHTS • Energy-saving light bulbs like LEDs can be a controversial topic in hair and beauty salons. Your lights need to be: • bright (or dim) enough for you to do your best work • flattering enough to show off a client’s hair or skin • true enough to show colours properly So you may decide that LEDs aren’t the right move for clientcentred spaces, especially if you can rely on natural light instead.

But that still leaves your waiting areas, your front desk, and any back-of-house spaces. LEDs cost a bit more at the shop, but since they last about 60 times as long, you’ll save that money in the long run.

Aside from this, simply remind staff to turn off lights in staff rooms, or vacant treatment rooms! Only have a light switched on when you really need it. If you’re ready to get fancy, there’s always motiontriggered lights, which will automatically shut off if the room is still for a certain amount of time.

WHAT’S IN IT FOR YOUR BUSINESS? Society is taking an increasingly serious look at their eco-footprint in the home — so why should it be any different in the workplace?

MORE MONEY One of the biggest misconceptions is that going green will cost you the Earth. When in fact, these practices are likely to save you money.

Many eco-friendly steps simply involve being mindful: turning off a light or unplugging appliances that aren’t in use. These habits are free and will also save you money in the long run.

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2. CONSERVE WATER Check your salon for leaks. Slow drips can contribute to tonnes of wastewater per month, which is damaging to the environment, and your pocket. Have a plumber check your taps and washers to make sure they’re up to scratch – if there’s an issue, the plumbing bill will pay for itself in no time in the money that you save further down the line.

For hair salons, water efficient products like EcoHead Shower Heads are a great investment to conserve water, which saves you energy and money.

INBUSINESS

3. CHECK YOUR FLOW It’s not just water that leaks! Cracks in your building can let air flow in and out of your salon without you even noticing. If you live in a climate with cold winter or hot summers, this can have a big impact on the amount of energy you’re using to heat and cool your space – and the amount of money you’re spending on it.

4. REUSE, REDUCE AND RECYCLE Equip your salon with good recycling systems to better organise waste paper, glass, plastics, hair, and foils. Ideally, find out whether there are companies like Sustainable Salons in your area so you can be sure that your waste is being disposed of sensibly, and in a way that can be beneficial later in its lifecycle.

Choose recyclable or reusable products Aluminium foils line the rubbish bin fast on a busy day at the salon — so make sure you’re using foils that are made of recyclable materials. From there, make sure you offer them another life by disposing of them correctly. Brands such as Refoil offer colouring foils from recycled aluminium.

Be smart with plastics Plastics provide another pain point, but there are things we can do here too! Purchase products that can offer refills, not only for the salon but for your customers. That way clients can bring in their own containers, be it glass or recycled plastic bottles, and fill their eco shampoos and conditioners.

One of the biggest movements in the beauty industry is developing better green technology for packaging. Some of these changes include using biodegradable materials, using less plastic, and even printing in soy ink. Be wise when choosing products for your salon — there are products out there that support your business in doing the right thing.

There’s no planet B We understand that it can all feel a bit overwhelming – new product lines! carbon neutral furniture! natural light only! – but don’t let it turn you off, or put it into the ‘too hard’ bucket. Being eco-friendly is more achievable than ever.

“Contributing to a better environment doesn’t always have to be about sweeping changes.”

The benefits of going green far outweigh the effort you put in. Not only will you be contributing to a healthier environment, you’ll be saving money and welcoming new clients. Not a bad result from a few easy new habits, right?

“Being sustainable is no longer a choice, it’s a responsibility.”

Ready to grow your business?

“I’ve got two salons but with the help of Kitomba... who knows! It’s a powerful tool.”

- Stevie English Hair

INBUSINESS

DREAM TEAM Andy from Ziggy’s Barber Salon is more than just a young hot-shot business owner with a talent for barbering. As Fleur Murphy discovers, he is also an intuitive leader who understands the fine art of building a tight-knit, high-performing team.

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f there’s one word that can be used to describe the Ziggy’s team, it’s eclectic. Punk rockers spend their days alongside macho movers in what could be a volatile combination - but if the maxed-out appointment book is anything to go by it’s definitely working in their favour.

Each team member brings their own edge to the in-salon vibe, which is has been crafted in homage to its eccentric namesake, Ziggy Stardust. The walls are spattered with film noir posters, the tail end of a 1960s Kingswood serves as seating, and the instantlyrecognisable Ziggy’s neon sign glowers over waiting guests.

A DJ booth provides a backdrop of steady beats, which varies from indie folk to triphop to electro depending on the time of day and who has claimed the space behind the decks. Come evening, the place is absolutely pumping, more like a bar than an ordinary hair salon.

“One of the first things I say to people on their first day at Ziggy’s is that it isn’t for everyone – but if it is for you, you’ll absolutely love it here,” Andy said. “We come to work not just to cut hair, but to hang out with likeminded people. It’s social, it’s fun, and it’s an incredible environment to spend twelve hours a day.

“It sometimes feels like we’re running a little social experiment in the salon – but in such a creative industry you need all kinds, otherwise people get bored. To me, hiring new people is a chance to bring in new energy – and I’m always gratified to see everyone watching and learning from the newer team members.”

As important as it is to fill the gaps in terms of skillsets, Andy says that building a team is about so much more than simply finding people with the right abilities.

“As well as standout personalities, each team member brings their own skillset to the table,” Andy said. “Whether it’s multi-coloured hair, classic curls, the crazy Newtown style we’re becoming known for, or even a more corporate look – everyone has their own thing going on, and it just works.

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“Where the magic really starts to happen is when you find people who know what they are doing, but don’t let their egos get in the way. People who are too intense or who can’t take constructive criticism will end up bringing the rest of the team down.

“I’ve hand-picked everyone that works here at Ziggy’s and I’m so proud of our team. Individually they’re all incredible stylists, and when they’re together as a team they create something really amazing.”

Although Andy describes his leadership style as laid back, he sets the bar high for his team, something he says is essential to compete against other salons and barbers in the area.

“The expectations at Ziggy’s are definitely high,” he says. “Being in an extremely trendy area of Darlinghurst and Surry Hills, you know, you have to be on top or your game. Drop the ball and you’ll see rebookings plummet faster than you can say ‘you can do better’.

“I turn the team’s KPIs into a bit of a game to bring out people’s competitive streaks and help boost morale. It’s good to be number one. Hitting you own personal targets is always a great feeling – and an incentive just sweetens the deal!

“We use Shortcuts to keep track of things like which team member has the most re-bookings or the most product sales for the week. Once a week I have a sit down with them one-onone to see how they’re doing and whether we can push them even further.

“At the end of the day, your team should make your life easier, not harder. But it’s your job as a leader to build that team of likeminded individuals who can support you every day.”

Check out more of Andy’s story at www.shortcuts.com.au/ziggys Fleur Murphy heads up the marketing team at Shortcuts, Australia’s leading software provider for the hair, beauty and male grooming industries. She leads Shortcuts’ marketing strategy across social, print and digital, and gets a kick out of helping businesses get the most out of their tech solutions.

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INBUSINESS

FROM FREAK OUT TO FREEDOM Running a salon is a huge job. You often learn a lot - hard and fast and it’s important not to work yourself into a state of overwhelm, writes Larissa Macleman.

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hilst the potential for growth is massive- managing a team, looking after clients, marketing and client attraction can easily push you to become the victim of your own success.

In this blog and my recent podcast on the topic, I look at some of the most common issues that come up with those I coach and in the industry in general.

THE QUIET DAY FREAK OUT We’ve all had them - zero clients in the appointment book. You can easily start to question your business, your team’s worth and what’s gone wrong. I remember my first Zero-day… Once I got over myself this is what I did and have seen success with other salons owners since...

What to do?

1. Track your sales over time • Stop and remember one bad day does not define your business.

• Go back and look at the month to date, and look at your sales objectively.

• Go back over your last 3, 6 or 12 months to see how the sales are going in general. Use an Excel spreadsheet to make a graph - visually you’ll get the full story of what is going on in your business, and you’ll notice patterns in the peaks and troughs in sales. One trough does make a business fail.

• If you track information, and make business decisions based on this kind of data, you’re in a much strong position.

2. Finally work through your to do list Use this sudden quiet time as an opportunity to do all the things you don’t normally get done. Don’t send everyone home just yet, but do a team exercise. On quiet days, grab your team to-do list and make use of the time.

• Have a great clearout of the salon, get hair out of the corners, cotton buds out of the back cupboards and get everything in order • Do your social media scheduling posts for the whole month • Do some training or even do each others hair and waxing sessions. What a treat!

• Treat your team to a muffin or a wine after work to keep moral high 3. Out of the Box Marketing This is your chance to try some radical and fun marketing tactics to really see what works. You have $0 in the books so you have NOTHING to lose - Right? It’s time for a push on the socials, to get your name out there and make a splash!

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Some examples include: • “Bring a Friend” - Today Only and both get a free service or treatment • A crazy ‘freebie’ offer and target your Ideal Client. For Example one of my Salon Owners promoted a FREE offer for new mums for a treatment and blow-out as long as they brought their baby (younger than 3 months) into the salon - it went bonkers and gained LOTS of traction.

• Those client in your chair, who are getting high value are feeling the love and have a “money burning a hole in their pocket” now that they don’t have to spend on core services. They are primed to invest in home hair care or extra services offered to them. A recent salon went from $0 booked in today, to $600 by the end of the day after booking on ONLY free services!. Remember to re-book these people!

DITCH THE OVERWHELM TO FIND MORE FREEDOM As Salon-Business Owners we can get so bogged down with the would-should-could - there is so much to do and not enough hours in the day… ever! When you’re in an overwhelmed state, nothing truly productive gets done. It will Never all get done - so declare your business ‘perfect’ now. Enjoy what you have and think about improving it step by step.

What to do: 1. Dump everything out of your head. Like a computer, when the ram gets full you can’t function or think clearly or creatively. Get a big piece of paper and write everything down. Take a couple of days to do it - get it all out of your brain! You’ll start to free up space in your brain to think clearly and creatively again.

2. S tart to think about your list using the eisenhower grid. Organising everything this way, you are able to figure out what is urgent, important or not to urgent or should just be deleted.

3. Concentrate on income generating activity - keep this at the top of your list all the time, and spend at least 3 hours a week on activity that will bring you more clients, income and sales.

I worked myself into overwhelm and stress before my business coach threatened to break both my arms and get out from behind the chair doing clients all day long. Who was running my business if I was serving clients? A fair Question...

After 20 years of owning an award-winning salon, I created the Freedom and Profit program to help Salon Owners and Industry Brands through Coaching, Courses & Community to do the same!

Best of all It’s free so you can download it yourself www. salonownerscollective.com

THE FOURTH YEAR I hear salon owners say and post on social media all the time ‘bring back the four year apprenticeship’ but it’s a reality that will never happen, writes Sandy Chong.

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o I just want to clarify this once and for all….it’s not going to happen, so can we all get over the 4 year apprenticeship idea and move on?

I do agree that the last 10 years of changes in the apprenticeship models and training courses have definitely been detrimental to our industry’s credibility and reputation, affecting employment and salon businesses everywhere. This does not mean though that we can just turn back time and insist on doing things as they were when we trained in the 80s and 90s.

The industry doesn’t look good at the moment, but there is good news and hope in the future. Will this change overnight? No, so don’t expect it to. Change takes time as there are so many parties involved in our industry and we must consider them all.

Making changes means that we need to look at where we are now, how we got here and what could be implemented to address and satisfy the needs of a salon owner, the apprentice or student, the colleges and teachers, the industry reference groups, the regulators, Government bodies in each State that regulate apprentice sign ups and completions, the Union and the Fair Work Commission and the Federal Government.

Decisions affect all of these, not just one body, person or organisation or a salon.

The systems we have now are not working. The apprenticeship system we have at the moment works if you understand how to make it work best for your employees and your salon. This means investing more time than ever to liaise with your college teachers and get involved with the RTO. Get on board, communicate and co-operate together to get the best results. Times have changed, colleges have changed and many of the dodgy RTOs have closed down now. So let’s work together on this and make a positive change.

The numbers of unemployable qualified hairdressers have risen over the years. Many of us have interviewed a ‘qualified’ hairdresser who has barely a skill. Quite simply no salon can afford to retrain from scratch someone who is entitled to a seniors wage but cannot service a full column of clients, handle a corrective colour, a difficult client or apply a head of foils. So where do these ‘qualified’ stylists go? Sadly only 30 per cent of hairdressers that complete their apprenticeship stay in the industry. This is just one of the reasons why we are all crying out for staff.

In an AHC think tank it was suggested that an internship be considered for an extra 12 months in a salon before receiving a final Cert III qualification.

It was also decided that an apprenticeship should be a full three years without the option to finish at the end of only college training. This came about due to the detrimental competency based training interpretation which does NOT consider salon post RTO training as valuable. This means most apprentices can finish at 2 years with very little on the floor skill and experience. There is a huge gap between competent and capable. Unfortunately Training Services in most States and Territories support this model as numbers make their reports and stats look good to their Minister. They don’t care how this has affected employment. The AHC feels strongly that this attitude must change.

The Government have promoted University before trade skills for years now but this is about to change. Our qualification has been dumbed down. Should hairdressing be referred to as a Diploma?

Salon owners should NOT have to pay for RTO fees. The AHC is submitting a paper on why this is not fair to small business. Many leave the industry or apprentices leave after the salon has already heavily invested in their training.

A salon owner should only be forced to pay for RTO fees and reimburse an apprentice only if the apprentice COMPLETES a full three year term with you. Small business needs decent incentives to employ and invest in apprentices. What are your thoughts? How much incentive would you see as fair to employ an apprentice?

These are just some of the solutions the AHC has been discussing with their members. We would love to hear your thoughts on SOLUTIONS. If you’d like to have a say please email me at ceo@theahc.org.au or Wendy Blair at training@theahc.org.au

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INBUSINESS

CHRISTMAS CROSSING The Christmas season is almost here! Love it or hate it, it’s the busiest time of the year for our industry and an opportunity to dramatically increase your revenue, writes Joanne Neville.

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he good news is it doesn’t need to be a stressful, crazy time! Here’s four ways to get prepared and make it your best Christmas season yet.

DEVELOP A PLAN:

1. Write down what worked last year and what didn’t. If something worked well, repeat it again this year. There’s no point reinventing the wheel plus it gives your plan a starting point.

When it comes to the things that didn’t work, ask yourself why it wasn’t successful. This will allow you to see if there are any initiatives that, with some tweaks, are worthwhile trying again.

2. Ask yourself what an awesome Christmas period looks like. Is your team busy but relaxed rather than stressed? Have you increased retail sales? Are your clients leaving the salon feeling fabulous for the holidays?

3. Create some goals. Your goals should make your vision of the Christmas period a reality. Keep in mind that you need to create SMART goals - Specific, Measurable, Achievable, Realistic, Timely.

For example, increase retail sales in December by 20 per cent.

4. Put your plan on paper. It should outline exactly how you and your team will achieve these goals.

For example, if you want to sell 20 per cent more retail, you can: Tip! Make your plan visual. Mapping it out will help your team understand your vision and thinking. You can also add visual reminders throughout the salon as a constant reminder of what you’re all striving for.

PREPARE THE SALON: Order adequate stock You can’t sell what you don’t have and you don’t want to miss out on sales. So make sure you order your stock well in advance and get your team to make the shelves look beautiful!

Make your salon sparkle Starting December with a clean and tidy salon will feel great. Plus it’ll be easier to keep the salon neat throughout the month when you’re super busy!

Get festive Decorate the salon so your team and your clients are in the right mood! And if you can, decorate the front of your salon so it catches the eyes of potential new clients.

Treat your clients Christmas is a great time to thank your customers for their loyalty.

You could even give your VIP clients a little Christmas present to say a special thank you for their loyalty.

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Gift vouchers These are another great gift idea which your clients can quickly pick up as they’re leaving the salon. Make sure they’re beautifully designed and printed to make them feel special.

Marketing Focus Start planning your Christmas marketing now. You need time to plan it out and ensure it’s getting to the right clients at the right time. The key activities you should be focusing on are: Christmas newsletter This is the perfect way to inform all of your clients in advance on what’s going on during December. Make sure you mention: • Your trading hours. This is particularly important if you’re doing additional late nights or to let them know when you’ll be closed over the Christmas and New Year period.

• That you have new gift vouchers or Christmas specials.

• Let your clients know you have great gift ideas.

• Remind them that Christmas is almost here and they should book their appointments now! It’ll fill your columns early and ensure clients are looking their best for the Christmas holidays.

Print out a December calendar and start filling it with ideas. Then it’s easy to sit down and schedule your social media posts in advance.

That way you can focus on your clients in December and your social media can run itself.

Here’s a few ideas: • A countdown to Christmas • Wish your clients a Merry Christmas and Happy New Year • Hair or makeup ideas for the festive season • Tips for looking after your hair and skin during summer • Promote those beautiful gift vouchers you’ve created and your specials • Showcase your decorated salon or your team Christmas party

THINK ABOUT YOUR TEAM: Hold team meetings Team meetings are the best way to communicate with your team. It gets everyone together, engages them and gives you an opportunity to motivate them. Just make sure to keep meetings short, positive and regular during this time of the year to keep everyone’s spirits high and goals top of mind.

The silly season doesn’t need to be stressful. Taking the time to create a plan and prepare your salon, marketing and team in advance will help make the lead up to Christmas much more enjoyable!

To learn more about Kitomba, visit www.kitomba.com or call 1800 161 101.

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