INSTYLE Men 2019

MEN

The Magazine for the Hairdressing Professional

July/August 2019

STYLE FOR THE ROAD

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INEDIT

32 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover EDITOR Cameron Pine cameron@intermedia.com.au ONLINE & DEPUTY EDITOR Shannon Gaitz sgaitz@intermedia.com.au CREATIVE CONTENT EDITOR Ida Almasi JOURNALIST Michelle Ruzzene NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GRAPHIC DESIGNER Alyssa Coundouris BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 SUPPORTING BRANDS: American Crew (FC) mr | muk (IFC) DEPOT (7) DISPEL (21) Murray’s (23) DMAN (IBC) andis (BC)

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Copyright© 2019 - BHA MEDIA.

EDITORIAL

P

erhaps the most interesting (and worrying) finding is that while on average more women are diagnosed with common mental health problems than men, the rate of male suicide is significantly higher.

Alarmingly, four out of five suicides are men (78 per cent) and for men under 35, suicide is the biggest cause of death.

Men are more empowered and looking better than ever, with a plethora of men’s specific grooming products, destinations and image improvement fads that they are fast adopting, but what we’ve forgotten here is the old adage of ‘happiness is only real when shared’, and the problem here boys is you often don’t share anything until its way too late.

We’re evolving as a species and looking good on the outside, but for many they are losing sense of who they are. We’re not just talking masculinity or stereotypes being under threat either, the idea of knowing who you truly are, learning and sharing knowledge is not gender specific but for so long we’ve been put in boxes for something that really is a universal need, regardless of gender. Some men are just better at expressing it than others.

So whatever you can do to encourage men to speak up about how they feel as a part of how they look, who they want to be and who they idolise – it’s all a way of recognising any warning signs or discovering who might just need a helping hand. It could be an initiative like Movember in the salon in November, or an everyday approach to your male client conversations, something needs to change.

Being who you are or want to be is for the most part limited by confidence, confidence many men lose – it may even be as simple as their thinning hair or hair loss that sends them into a spiral of disbelief – yes, it may sound shallow but there are so many triggers that us as an industry are linked to. You can make a difference by sending a client to somewhere they can get help, even if it is just help of the physical kind. You only have to ask knudsenclinic.com.au in Sydney and Dr Russel Knudsen will agree, the results on his patients often result in a much deeper level of confidence beyond what the eye can see.

Guys care about how they look more than they’ll ever admit, just like they sometimes feel more sad than they’ll ever tell you.

Mental health is an issue I have brought up twice this month (in our main magazine) and this men’s issue, and I will continue to do so, because putting it simply – the more people that share their story or at least understand we need to have some compassion for the pressure to perform many men are under, the more lives we may change and incidentally save.

As hairdressers and barbers you are much more powerful than you think!

From barbershops to street style, a shoot and interview with the inspirational 18 year old National Winner of American Crew All Stars, Blade Pullman – can you believe this little legend is just 18? After spending a day with him, it’s evident this young bloke is more than adequately checked in to who he is and what he wants in life. While I digress, the issue also sports swag and style from some of our most known stylists, images from our very own Hair Expo Men’s Hairdresser of the Year, Tom White and basically an army of legends who I would actually like to thank for coming to the party, even last minute. One particular barber (you know who you are), thanks for pushing us some content down to the wire before print. As for some of the other barber shops we reached out to who we didn’t hear back from, guys come on.. man up! I know you’re busy but sharing your journey and being a role model for others just may save some of you guys from living in silence.

Blokes love coming to see us (barbers and men’s brands) so let’s show them we are more than just good looks. More than doubling in size as a market to more than 50 million since 2012, man up we must!

Cameron Pine, Editor

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

CONTENTS 4 Manspaces 8 Blade Pullman for American Crew 9 Fon Salon Profile 10 Mr. Fierze 12 Session Cult Crew by American Crew 18 INhair Men’s Product Launches 20 Beards 22 Pomades

24 Fragrances 25 Tom Chapman from Keune 26 My Way Free Rein of Men’s Style 28 Saint Luke 29 Men's Instagram inspiration 30 The Edit Uros Mikic 31 The Edit James Beaumont 32 INcollection Tom White

MANSPACES

MANSPACES NAME: Adilla Barbers WHO: Brain child of Rhiannon DiMaria and Frankie Flanagan, it’s the brother salon to Adilla Colab WHERE: Goldman Lane, Double Bay SIGNATURE: The focal point at Adilla is the guest, with extensive consultation working with the client’s personality, style, personal and work life. Creating a look and regime to best suit the client’s style is paramount. Adilla Barbers mixes the worlds of barber, hairdresser and beauty. They offer facials and fades but also traditional men’s hairstyles.

They work a lot with different textures and create an all over personalised look. “Gone are the days of a barbershop where you pick a number off a wall,” Rhiannon says. “Spending time and money on your look is an investment, it’s important.”

Frankie said they solved problems for their clients. “Dry skin, itchy scalp, dull skin, patchy beards. We teach clients what we do to help them get the best out of their hair and elevate their look,” she said.

STYLE: The designer space focuses on relaxing and de stressing each individual guest. Warm soft tones finished with wood and brick bring back the masculinity to Adilla. Industrial but modern is the theme.

Think street art, traditional leather chairs and whiskey.

SERVICES: Best known for their Adilla deluxe. A team of experienced barbers invests time into every one of the clients. “We are seeing more and more upgrades and added services to each booking as men are shifting more and more into facial and skin care and are educated more on hair,” Rhiannon says.

From beard conditioning, facials and traditional hot towel shaves Adilla’s team of highly skilled passionate stylists are there guide you, leaving the customer feeling and looking great. www.adillabarbers.com

STYLE: Col Nayler Barber Shops are designed with the modern man in mind. Their shops are fitted with warm timber tones continuing the minimalistic and masculine shopfront styling through to their interiors.

SERVICES: Their team of qualified barbers specialise in men’s haircutting and styling, from traditional haircuts to the most up to date looks. Beard looking a little scruffy?

No problem, they also offer all facial grooming needs from beard trims to full face shaves. Everything is topped off with a relaxing hot towel to finish the Col Nayler experience. They also stock a wide range of products designed to keep both your hair and beard in check. www.colnaylerbarber.com

NAME: Col Nayler Barber Shop WHO: Tony Lordi and Rick Chiarelli WHERE: Nine locations across Brisbane Metro (CBD x2, Carindale, Chermside x2, Indooroopilly x2, New Farm, Newmarket) SIGNATURE: Established in 1952, Col Nayler Barber Shops have serviced Brisbane gentlemen for over 67 years offering high quality men’s grooming and customer service. Col Nayler stands today as Queensland’s leading barber shop incorporating noble traditions and modern appeal. There is no appointment necessary, so customers can pop in at any time to meet the team of highly qualified and experienced barbers.

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MANSPACES

NAME: Seven&One Studio WHO: Todd Page WHERE: 1/2573 Gold Coast Highway, Mermaid Beach, Queensland, 4218.

SIGNATURE: Seven&One Studio are known for their haircuts and traditional straight razor shaves. Owner Todd says once a customer experiences the hot-towel accompanied with warm lather being applied to their face "with the finest and softest badger haired brush known to man” combined with a Japanese steel single-blade razor "gliding across their face like a hot knife cutting through butter” they are hooked. Each service is finished off with an ice cold towel, a facial toner, moisturiser, facial massage and aftershave. “Don’t forget the final step - a neat Hennessey VSOP,” Todd says.

STYLE: Todd says their ‘modern classic’ style set them apart from anyone else on the Gold Coast. Think industrial style work benches, raw polished concrete flooring, an array of indoor plants, artwork by Seoul-based Australian artist John Kaye, sculptures by American artist Kaws with tunes playing from an old school record player. There is also a bar stocked with the finest beer, wine and spirits. Eye-catching retro barber chairs compete the fit out.

SERVICES: Haircuts, traditional hot-towel straight razor shaves, beard/moustache/eye brow trims, hair wash and scalp massage. All services come with a complimentary beer, wine or spirit of your choice. www.sevenandone.studio INSTYLE MEN - 5

MANSPACES NAME: Fossano & Co Barbershop WHO: Justin Fossano WHERE: 1775 Pittwater Rd, Mona Vale, Sydney SIGNATURE: With their offering of traditional or modern men’s haircuts and precision cutthroat shaves - all managed within a rugged space of unconventional beauty - Fossano & Co truly pride themselves on giving their clients the total male grooming experience.

STYLE: When it comes to aesthetic, customers can appreciate the finer intricacies of meticulous floor tiling, a front window painstakingly gilded in gold leaf, 50s replica chairs and walls curated with an eclectic mix of visual stimuli.

While soaking up the ambience, clients have the choice of the coffee machine to serve up fresh grinds, or the bar serving cold beer or a tumbler of limb-warming rum while they wait. “We’ve made certain this is a destination where a

man can escape from life’s hassles and BS for a couple hours, kick back with some decent banter and unwind via some old world masculine luxury,” Justin says.

SERVICES: They offer a wide array of services at Fossano & Co from the popular traditional straight edged razor shaves to the perfectly tailored haircuts to maintaining the manliest of beards for the modern day gentlemen. After a thorough personalised consultation all services are complete with the customer’s choice a craft beer, whisky or rum. www.fossanoandco.com.au

NAME: The Garage Barber Shop WHO: Rex Silver WHERE: 90 Goondoon St, Gladstone, Qld and 63 Bourbong St, Bundaberg, Qld SIGNATURE: The signature is the 'Total Look' which features a bespoke haircut and an immaculately groomed beard. “We are big on beards and pride ourselves on using progressive men’s hairdressing techniques when it comes to cutting hair,” says Rex. “We like to create images for our guests, and are more about what we leave on than what we take off.”

STYLE: The Garage Barber Shop is a controlled environment that encapsulates you on entry. Four senses are struck at once - touch, smell, sight and sound. With a comfortable temperature and super relaxed vibe, the air is filled with

6 - INSTYLE MEN

subtle, uplifting scents from vapourising essential oils.

From the speakers radiates a mix of loud rock, blues and indie music in a setting full of vintage motorbikes and memorabilia, guitars, bike tanks and vintage style barber chairs. A true paradox of men’s spa and grungy garage.

SERVICE: The Garage Barber Shops pride themselves in providing world class service, blending the age old barbering techniques of grooming and pampering gentlemen of all ages,with the latest technology of tools and techniques.

“From our facial steam bath cut throat shave ritual to a school boy’s cut, every guest is treated like a king,” Rex says.

Their outstanding style and service has seen The Garage Barber Shop become an AHIA Finalist (Australian Hair Industry Awards) six times in barber categories and they have been the winner winner of News Corps Best In Business Awards for Business Excellence a record eight times. www.facebook.com/thegaragebarbershopbundaberg www.facebook.com/TheGarageBarberShopGladstone

T R A D I T I O N

E V O L V E D

T R A D I T I O N

N E W

N E W

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INFEATURE education to improve their abilities.

Anyone can pick up a pair of clippers and start taking hair off but to be able to cut hair well and execute is a whole different thing. There is so much that can go into a haircut and there are a million ways to do a haircut, but finding the right one that works for you and your client/s is important.

Q6. Describe your preparation before entering American Crew All Stars?

Was it something you prepared for?

Yeah most definitely! I entered it last year and made the National Finals so I definitely got a feel for it all. As soon as I got back from the competition last year I was thinking what I wanted to do for the next one and just tried to come up with something different yet still something that is American Crew. I also had a clear vision of what I wanted for the international competition, and I was lucky enough to get a good model and execute that."

BLADE RUNNER A remarkable achievement at just 18 years of age, Blade Pullman from Luigi and Sons Barbers on the Gold Coast took home the American Crew All Stars 2019 national title, and then won the global prize in New York City in June. We learn about what motivates this young master of the Blade.

Q1. What do you believe makes your work innovative and disruptive?

"I think it’s just that I’m young and passionate about my job. I really enjoy cutting hair and perfecting haircuts, and then trying new things with hair and pushing my abilities. I still have so much to learn, and I’m very eager to learn and continue to get better."

Q2. How would you describe the perception of men’s hairdressing in the community?

"I think it’s very hit and miss. Some people think it’s an art form and some people think it’s an easy job. But as time goes on, more and more people are respecting men’s hairdressing as the industry continues to evolve."

Q3. How would you describe your style?

"My style I would describe as ‘modern classic’. I like traditional and old school but at the same time you can’t be stuck in your ways if you want get better.

8 - INSTYLE MEN

Yes, you have to learn and continue to grow, but that doesn’t mean losing that traditional style, it just means putting a modern twist on it or perhaps revolutionising something traditional and making it better."

Q4. If you could travel anywhere in the world and work where would it be?

"I would have to say probably the UK. I really like the style that they have over there and they seem to be the trendsetters in fashion. They also have a lot of great barbers, some of my favourites actually. I also like the way they cut hair over there. They seem to be very precise and take a lot of sections and deliver these almost perfect haircuts, so that’s something I really like as well."

Q5. If you could change one thing about hairdressing what would it be?

"It would probably be that more hairdressers had access to the

Q7. What opportunities has hairdressing given you?

"The biggest one would be meeting a wide variety of people every day and learning from them. Hearing their experiences is very fascinating for me and I love to learn. There’s also meeting other barbers and people in our Industry, to see how they do things and how big hairdressing actually is and how much more we can grow is exciting. I’ve travelled a bit for work as well so that has been a ball too."

Q8. How did you start in hairdressing?

Who gave you your first opportunity?

"I started after leaving school. My amazing mum pushed me into it with also the backing of my dad, I started at Brisbane school of Barbering in March 2017. About 8 months later Mr Lino D’Adderio opened up a shop a street over from my hous and he agreed to let me come in for a few hours at the start of the week and I didn’t end up leaving until 4 days later! On that Saturday he gave me a job and we haven’t looked back since. He’s mentored me and taught me basically everything I know!"

Q9. What motivates you each day work or personally?

"Definitely my amazing girlfriend! She supports me and is my number one fan, so she keeps me motivated and of course I want to be able to provide for her. Second to that its really just about perfecting my craft and being good at what I do, I'm a perfectionist so I just try to perfect every haircut I can."

SALON PROFILE

BERLIN VIBES Inspired by Berlin’s street art, culture and fashion, Fon Salon is one of Adelaide hottest hair destinations. Michelle Ruzzene catches up with founder and creative director Alex Totani.

Alex Totani

How it all began: “Fon Salon was established 2015, when I was 22 and inspired from a recent Berlin trip. I loved how the boutique salons operated over in Europe. I knew I wanted to bring some of that unique energy home to Adelaide. I wanted positive change for our industry and a salon filled with passionate creatives with a strong team culture.”

Staff: “Three hairdressers and one makeup artist / eyebrow specialist.”

On pricing: “Our salon’s pricing is gender neutral. We made this change so all clients don’t feel segregated. This was picked up by local media and I was also interviewed live on radio about this price structure. Our pricing is determined on three things - the time it takes to complete the service, the technical difficulty and time - not on your gender. Our latest addition, the Creation Station, features a working desk with USB inputs for laptops and is very unique for busy people looking for a haven to multi task.”

The recent renovation: “Our boutique salon now consists of six hair stations, one makeup station and three massage chairs in a separate and intimate basin room. My husband Martino is an architect who has articulated every space in the salon

elegantly, even hand selecting the Italian marble desk himself. We chose to utilise the existing ornate cornices on the top of the salons 4m ceilings, combined with a charcoal slate flooring for texture and timber elements for warmth. When the renovations began we also discovered some beautiful stone work and brick work which we have used as features.”

On men: “Our male clientele always comment they enjoy our massage chairs and hot lavender towels. We also offer wine to all of our clients and there’s the smell of fresh popcorn in the morning for all of our clients.”

Challenges: “We tried the rent a chair business model in the early stages of the business. This did not work for us as we wanted to create a team culture and we found the contracting was very separate to the other team members. “ Brand of choice: “Davines.”

Future plans: “I see the Fon brand opening a second location in the near future. We are always brain storming how we can improve or expand. I can't give away too much yet but the team are ambitious.”

Fon Salon 107 King William Rd Unley SA 5061 @fonhairsalon | @fonsalonmann INSTYLE MEN - 9

INFEATURE

DIAL A DESIGNER

With the most stylish outfits often out of reach and out of the realm of possibility for many men, Joel Anthony is right on the money with his men’s clothing hire brand Mr. Fierze. The best looks from head to toe are as easy as a text and a 45 minute appointment – ill-fitting suits are a thing of the past, writes Cameron Pine.

IF THERE’S ONE item of clothing you can count on hanging in every man’s wardrobe, it’s the suit. Whilst some will favour designer labels and luxe fabric, others will remind you of the days of the discarded tux after a school formal - before you know it, your suit is no longer in vogue.

The fact is, there are no shortage of occasions where the suit is a wardrobe must have, but if your job doesn’t require you to wear one daily, there’s a strong chance that your knowledge of fit, tailoring and style are slightly dated. Enter the escalating success of Joel Anthony of Mr. Fierze.

With a strong background in fashion and beauty, Joel seemed destined to break into the market of suit rental, having worked on multiple fashion shoots and shows, as well 10 - INSTYLE MEN

as managing influencers and fashion partnerships from the races to fashion week - the ultimate statement, fit, length, colour and shoe choice, Joel shares all.

How did the idea of Mr. Fierze come about?

Having worked in the fashion and beauty industry and attending numerous events over the years, I found it hard to keep up with the demand of attending multiple events without burning a hole in my wallet to purchase a new outfit every single time. Not only that, me being me, I liked pieces that were unique and different, which lead me to buy an outfit only to have them sit in my closet after one wear. I thought surely there must be a better way to do this!

INFEATURE

At the time, I had a close friend in Perth who owned a womenswear designer rental store and had constant conversations with her on how it all worked in the background. As we all know, rental with womenswear is very popular and with that I started to study the hire market. I sought to see what was out there for men in terms of designer suit hiring. The offerings were not designerbased, and they were stale looking.

I had a fashion designer as a best friend who I discussed the idea with, and together we went around town and scoured for 20 suits that I could start hiring out. Little did I know that fast forward a year later and I’d have grown from 20 to 150 suits, stock a whole range of accessories, boast a whole showroom, and have a loyal set of male clientele.

Design rental has been very popular in womenswear, why do you think it remained such an untapped market for men?

I think simply because of the stigma that men don’t care as much about fashion and designer labels as women. There’s that traditional notion that men usually rustle up something last minute from their closets for an event. To be honest, it was also a big concern of mine on whether men could be bothered enough to set an appointment, and plan their outfit in advance to hire, but that notion was completely shattered from the moment I started Mr. Fierze.

The other big factor is the fit and tailoring. With women’s dresses you can get away with not tailoring the hems of the garments, but with suiting you just cannot get away with bad fits and long/short hems on the sleeves and pants. Hence, I am very careful with the suits I bring into the store, and also offer hemming services with every appointment to make sure it looks like it was custom made for them.

What is the process involved when it comes to hiring a rental?

My tagline sums it up: ‘Fit, Wear, Return – It’s that simple’. I make the whole process as seamless as possible. A client sets up a time to come in and I allocate a whole 45-minute slot to them.

Whilst men prove to be avid consumers of fashion, they’re also renowned for being last minute in their fashion choices at the best of times. How do you navigate this challenge?

Very last minute indeed, but I pride myself in growing with last minute demands and meeting needs. I knew that meeting these last-minute appointments would be crucial to my business and so I work with that. I have an overnight turn-around with my hires.

In fact, I have men that have come in to see me only a few hours before their event just because their suit didn’t fit anymore or they just left it too late. I do what I can to accommodate, and that’s why they come back.

What do you think sets Mr. Fierze apart from its competitors and others on the market?

My key differences within the designer hire space is my designer labels, the style of the pieces I stock, the elements of it being different but not too out there as to scare gents away and also the one-on-one styling experience that comes with the hire.

Unlike a normal retail store, my clients don’t come in and flick through the racks picking an outfit out. I operate Mr. Fierze like a showroom, so the moment a client enters they are invited to sit on our lounge and talk about the

Joel Anthony – Mr. Fierze Founder

“Unlike a normal retail store, my clients don’t come in and flick through the racks picking an outfit out. I operate Mr. Fierze like a showroom...” event they are attending and what look they intend to achieve. They are then styled to the nines and given a few options based on the consultation. This is not what makes our experience ‘luxury’ in the hire space.

You recently ventured into men’s lifestyle PR. What do you think is missing here?

I launched this with Arrnott Olssen who is a respected male influencer and editor-in-chief for Rogue Homme. We have been talking about this for a good two years now, so it's not a sudden decision. This really came from us seeing how agencies always have a men's fashion brand on board as an after-thought or secondary to women's fashion or women's brands. So here we are focusing solely on men!

What is the biggest challenge you’ve found with your business in 2019?

Keeping up with the demand. I didn't know starting out a year ago, that I would grow from 20 to 200 suits in a short time. Unlike womenswear, suiting needs to cater to varying body proportions from long hands, to short legs, to wider chest, which means that a particular suit can be ordered in the various ranges - a tall version, a regular version etc. www.mrfierze.com INSTYLE MEN - 11

Cult Crew SLICK TRICKS AND JOY RIDES - SAY GOODBYE TO HELMET HAIR WITH A LITTLE HELP FROM AMERICAN CREW.

PHOTOGRAPHY BY MILOS MLYNARIK HAIR BY BLADE PULLMAN MAKEUP BY KATE SQUIRES STYLING BY ISABELLA MAMAS CREATIVE PRODUCTION BY IDA ALMASI

Oxford suit, Zara boots, Superdry premium trench

(left) wears Armani denim jacket and Oxford pants (right) wears The People Vs leather jacket, ASOS orange jumper, Neuw jeans

A Brand button up

Oxford checkered pants, Zara boots

INPROFILE

BLADE PULLMAN We spent the day with 2019 National and Global winner of the American Crew Allstar challenge to get the 101 on the life of a barber.

Australian Winner, 2019

How did you create the look on INSTYLE Mens cover?

On Eric I blow dried in some American Crew Texture Foam to start off and then styled it with some Alternator and let that dry in. For some lift I used some Boost Powder so it could move and do its own thing.

Who do you look up to?

My grandfather. I spent a lot of my childhood with my grandparents and felt like I’ve learnt a lot and as I’ve gotten older and I continue to learn from them. My grandfather is iconic to me and a big part of what made me who I am.

Global Winner, 2019

YOUNG GUN

What are your current go-to American Crew products?

At the moment I’ve been really liking the new Matte Clay. I enjoy how it’s light and not too heavy but still has some strength to it. I also am a big fan of the Boost Powder. The Boost Powder is so versatile and can be used on almost any haircut and if need be you can use that alone or as a complement to other products.

How would you describe your cutting style?

I’m a big fan of Lino D’Adderio who encompasses the traditional Italian barbering style from his father Luigi D’Adderio, but is very structured from background in American Crew as well. I have their teaching as a foundation and put my own little twists in my work. I feel like that traditional type of barbering will always be at the core of my style mixed in with modern techniques.

INSTYLE MEN - 17

HAIR

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HAIR

TRICHOVEDIC FSP Intensive Scalp Serum. 02 9489 7776 SCHWARZKOPF PROFESSIONAL Osis+ Session Label Super Dry Fix Strong Hold Hairspray.

02 9978 0666

REDKEN BREWS Daily Shampoo. 300 651 991 AVEDA MEN Pure-Formance Firm Hold Gel. 1800 292 069 WELLA PROFESSIONALS SP ReVerse Regenerating Hair Spray Conditioner. 02 9888 7666 THEORIE Charcoal Bamboo Detoxifying Shampoo. 02 9666 3611 DMAN Style Theickening Gel Spray. 1800 800 347 ELGON Stimulating Shampoo. 02 9673 5733 SHU UEMERA Universalm Balm Hair & Skin. 1300 651 991 V76 BY VAUGHN Hair and Scalp Tonic. 1300 725 122 SACHAJUAN Dry Shampoo Mousse.1300 725 122 JOE BLOE Gone Toppo. 1300 716 141 HANZ DE FUKO Heavymade. 1300 764 437 POPEYE Smooth Shave Cream. info@popeyebarbershop.com INSTYLE MEN - 19

CARE NAK Beard + Face Elixir. 07 3899 9133 ANDIS Profoil Lithium Plus Titanium Foil Shaver. 03 9575 0600 MR MUK Beard Oil. 1300 768 264 KEUNE Beard Oil. 1800 628 699 BABYLISS PRO X2 Volare Clipper. 02 9666 3611 PEGASUS Moocho Comb. 02 9666 3611 TOM FORD Beard Oil. assistance@tomfordinternational.com FATS Beard Oil. fatsmalegrooming@gmail.com REDKEN BREWS Beard and Skin Oil. 1300 651 991 DAVID MALLETT Beard Balm. www.david-mallett.com THE MALE TOOLS Balding & Fading Clipper. 02 9666 3611 RAZOR MD Beard Oil. info@razormd.com

Beard

Keep a wellbehaved beard with these grooming gadgets and oils

ESSENTIALS 20 - INSTYLE MEN

CLIPPER LIFE ALL IN ONE SPRAY Sanitise and service your tools between each use.

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CARE

HOLD TIGHT Keep the style strong with these gels, waxes, pastes and pomades AFFINAGE Clay Wax. 1800 804 757 FATS Classic Pomade. fatsmalegrooming@gmail.com DAVINES Forming Pomade. 07 3850 6200 SCHWARZKOPF PROFESSIONAL Osis+ 2 Maess Up Matte Paste. 02 9978 0666 JUUCE BARBER Art Rugged Firming Fibre Tough Hold Matt Finish. 07 3850 6200 PURE Matt Pomade Dry Fibre Hold Wax. 07 3850 6200 PAUL MITCHELL Invisible Wear Air Gel. 1300 365 350 RAZOR MD Fiber. info@razormd.com ARTÉGO Touch Be Matt. 02 9099 1111 THE GARAGE BARBER SHOP Silver Matte Molding Clay. 07 4134 0008 AMERICAN CREW Matte Clay. 02 8875 9700 EVO CROP Strutters. 1800 266 923 R+CO Dart Pomade Stick. 1300 725 122 MVRCK by Mitch Dry Paste. 1300 365 350 NAK In Shape Shaping Paste. 07 3899 9133 22 - INSTYLE MEN

What’s New?

For further information or for your local distributor please contact Australian International Industries Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | www.aii.net.au | Email: info@aii.net.au follow us on facebook.com/AIIHAIRANDBEAUTY

#AIIHAIRBEAUTY

FRAGRANCE

Smell GOODS

We’ve rounded up the some of the top fragrances for men

JOHN VARVATOS Eau De Toilette Spray. www.johnvarvatos.com/mens-fragrance TOM FORD Fucking Fabulous. www.tomford.com/beauty/fragrance PACO RABANNE Pure XS Night. www.pacorabanne.com MIZENSIR Cologne de Figuier. www.libertineparfumerie.com.au P FRAPIN & CIE Nevermore. www.agencedeparfum.com.au THE MALE TOOLS & CO DEPOT No 407 Restoring Aftershave. www.depotmaletools.com.au OAK Beard Scent Barber of Athens. www.oakbeardcare.com.au FOSSIL watch. www.fossil.com 24 - INSTYLE MEN

INFEATURE

BIG HEARTED BARBER It’s predicted that by next year, one person will die from suicide every 20 seconds, with 75 percent of these being men. One inspirational Keune global ambassador is doing his best to stop this by creating a safe space for men at barber shops and awareness for suicide prevention and mental wellbeing. Michelle Ruzzene chats to Tom Chapman, founder of the Lion's Barber Collective, educator, author, speaker and mental health ambassador.

Tell us about the Lion's Barber Collective?

“Essentially, it started off like doing a book project. The idea was to get 30 barbers I knew from around the country to donate a hair image so that we could create a look book that would be seen and sold in barber shops to raise money for charity. I’d lost a great, old friend to suicide just 12 months prior, so it made perfect sense to raise money for suicide prevention.”

Why are barbers important?

“Barbers are in this unique space in society where we have the connection with men. I mean, we’re there touching another man's face, neck, ears, hair – you get quite close and personal with your clients. When a customer sits down in the chair in front of their barber and a mirror, that barrier is broken down instantly, that one-to-one connection without any interruptions is very important. I realised that perhaps if we put barbers on some training courses about mental health, first aid, and be able to assist suicide intervention and prevention training, we could potentially be far more effective. We could help bridge the gap between communities and the resources that are available.”

Feedback so far?

“When I told clients about it, they were so supportive and some confessed how much I’d helped them without even realising in the past by being there and talking to them. I didn't even realise I was helping them at the time.”

What are the signs to look out for?

“The four pillars of the barber-talk training is:

4. Help-to-help, so it’s then assisting them to find the help they need.

“It's about giving them the confidence and the knowledge to be able to deal with a situation when a client perhaps breaks down in tears or reveals some personal, sensitive information.”

Any online initiatives?

“We have BarberTalk Lite online at the moment, which is a 15 multiple choice questionnaire quiz, which anyone can do, and when you complete it you get a certificate, you get a place on our map, and a window sticker, to let people

Globally one person dies by suicide every forty seconds, and it is predicted that by 2020 the rate of death will increase to one every 20 seconds, according to the World Health Organisation (WHO). 75 per cent of the suicides are men.

1. Recognise the signs.

2. Ask the questions, the direct questions that we normally avoid asking people: "Are you suicidal?", "Have you contemplated taking your life?", "Do you think you may be depressed?"

3. Listening with empathy and without judgement.

know you support mental wellbeing.

Because we are UK-based, we wanted to achieve a more global reach."

Tom is also a regular TED talker and has just launched a new book Barber Talk which is about taking pride in men’s mental health. www.thelionsbarbercollective.com INSTYLE MEN - 25

MY WAY

Blonde ambition ALAN BUKI

Founder/owner of Alan Buki Hair, educator, co-owner of Love Hair Hong Kong, creator of O&M, business, ambassador for Revlon Professional Colour Sublime I love the outfit as it is expressive and represents taking a grungy night out into an Australian summer daytime look. The model wears a rocker tee with boardies and completes the look with his silver hipster rings and necklace. The over accessorised look is effective as it resonates with the youth of today.Even though having a dirty root works, it is definitely a high maintenance colour. The thing I love about this hair is how he is bringing back the platinum blonde scalp bleached hair, prevalent in the 90s to today’s world. If he was in my chair, I would definitely sharpen the undercut with a clipper, tight around the edges, creating a strong, masculine feel. The left side needs to be a lot less fluffy, so I would tapper this in order to create a harder GQ undercut. In regards to styling, I would create more height and texture using O&M Surf Bomb (sea salt spray) on wet hair then blast dry.

26 - INSTYLE MEN

MY WAY

Casual and cool DMITRI PAPAS

Owner/director of Papas and Pace, Salon Team of the Year and Master Cutter of the Year Winner at Hair Expo Awards 2019 I like his confidence. He's wearing the style and colour really well.

To really make this look complete, I'd like to see his hair with a more structured look - maybe bring the sides in a bit and really give it a polished finish.

I'd either take his hair a shade darker, or give it some shine, and cut some more detail into his beard - make it sharper.

For a relaxed outfit like this, you really need to step up with your hair and grooming - it provides a great contrast and stops you looking like you're just heading out to the gym.

INSTYLE MEN - 27

INFEATURE

THE SAINT Saint Luke’s content (@saint.luke) is challenging the stereotypes of male influencer content. His meticulous eye for detail, blend of feminine and masculine qualities and editorial style make Luke’s content an inspiration to the male who wants to stand out.

1. What makes you different than other influencers?

I know many influencers say that they don’t like to be referred to as an influencer, but I embrace the title.

However its more than just being an influencer, I see myself as a ‘Content Creator’ – shooting and creating engaging content for brands to be translated to consumers. As you may see, my content is not just an ‘outfit of the day’ kind of post, it’s very editorial and thought out, from both a story perspective and to capture the essence of the product I’m trying to endorse. Brands come to me knowing that they will receive content that is bespoke and unique!

2. What’s your thought process prior to creating content for brands?

Growing up I always enjoyed flicking through the pages of a magazine, really paying attention to editorial collections and how they tell a story within the 4-6 pages. I found it interesting how an editorial shoot could tell a story, and really bring a brand and the product they’re trying to advertise to life via this storytelling. I knew that is exactly what I wanted to do when it came to creating content for myself and brands I work with on my digital channels. Also, with each image I think about creativity, lighting, styling and movements. I edit all my own images and videos as only I know in my head what I want to see as a finished result.

3. Where do you want to end up?

I want to continue to be doing what I’m doing but on a larger scale with the bigger international brands. With every content piece I create, I learn and get better myself. I want to be able to put my spin and interpretation on large scale brands be it fashion, cars, jewellery, hotels, cars, food and more! I want to also be able to shoot content internationally a lot more so that I can pull influences from other cultures and sights.

28 - INSTYLE MEN

“Brands come to me knowing that they will receive content that is bespoke and unique!”

4. Who are your inspirations I pull inspirations from so many places, and look up to so many different kinds of people. However, I’ve found that a lot of my inspiration comes from icons in the music industry.

Music is life for me! I turn to music for when I’m happy, sad or anything really! This in turns also fosters my creativity!

That being said, my inspiration comes from so many different things, places, cultures, and more! Even the people I surround myself with inspires me on a daily basis.

5. What is your advice to people wanting to start out in the content and ‘influencer’ sphere?

You’d be surprised the amount of time I get asked this question on Instagram! My advice is to find what is unique about you, and put that into you work. Stay consistent no matter what happens or how hard it might be. People will love your unique take, as opposed to what you are trying to be. The other thing I always say is learn and get as much experience you can from others that have walked the same path – there really is no end to learning. Also, be kind and give out compliments when you feel someone deserves it.

We all know what it’s like to put yourself out there on social media, giving out a kind word here and there helps generate a positive social media space for everyone. Own your style!

INFEATURE

THE MAN GRAM Whether you’re a social media novice or an ‘ insta-tution’ there are plenty of great sites out there to keep you inspired or satiate your creative whistle. We round up some of the most popular and coolest men’s lifestyle and barber accounts to watch.

Account: @beardsandlifestyle Followers: 23k Aesthetic: An artistic representation of sharp cuts and a strong beard game for an ‘on the street’ interpretation of the men’s beard and fashion scene.

Account: @man.of.style Followers: 100k Aesthetic: The ultimate lifestyle destination for the discerning man across fashion, lifestyle and travel.

Prepare to be bromanced.

Account: @figarosbarbershoplisboa Followers: 125k Aesthetic: A wide range of cuts to leave you with some fresh new ideas in a supportive and inclusive quintessentially European community.

Account: @schorumbarbier Followers: 366k Aesthetic: The brainchild of the brothers who run this old school men’s barbershop in Rotterdam, Netherlands.

They challenge anyone who can beat them at the classic.

Account: @bullfrog_barbershop Followers: 49.7k Aesthetic: A well-crafted genre from hair to a man that needs the right pair of leather shoes – an eclectic account with international flair and old school charm.

Account: @menshairs Followers: 1.9M Aesthetic: A comprehensive range of hairstyles and how-to’s including beards, fades and just enough panache for the guy wanting to push the boundaries.

INSTYLE MEN - 29

THE EDIT

Uros Mikic

Uros Mikic

Kinky Curly Straight owner, Wella Professionals creative director, Best Salon Design Winner Hair Expo Awards 2019 How would you describe your style aesthetic?

“Cool, clean, sophisticated with a bit of edge, would sum up my personal style best. And this goes for my men’s work as well. I bring my style into my work, it influences my looks and trends when I’m creating men’s collections.”

Tell us about winning Best Salon Design?

“This was a very special win for us. We made a big decision to revamp the space in its entirety from a design that won Best Salon Design at the AHFAs back when we first opened the salon seven years ago. We’ve had an amazing response to the new design from our clients, team and the hair community.”

Where is your ultimate holiday destination?

“Cuba. I’m super keen to see this beautiful country soon.”

Pick your poison...

“Surfing.”

What hair product/tool are you loving?

“Wella SP range, I’m loving the variety and personalisation it offers me. It delivers what it promises. For tools, I’m loving my new cutting combs set - Cut Safe Combs.”

What piece of clothing or accessory can you not live without?

“Watches. I have too many, according to my wife.”

Your top travelling tips?

“Stay hydrated.”

Dream car?

“Land Rover Defender. I’m lucky to own one.”

What music/show/art is currently inspiring you?

“I’m at the moment holidaying in Tuscany, Italy and am loving the architecture and culture over here. Oh, and all the beautiful Italian food!”

30 - INSTYLE MEN

THE EDIT

James Beaumont

James Beaumont Global Keune Ambassador, Owner Allure Hair & Beauty and Longbrook Salon UK, British Master Barber Association Hall of Fame winner How would you describe your style aesthetic?

“I would describe my style classic Italian / British modern wear. I mostly wear this style of clothing for my casual smart and professional wear.”

Tell us about design influences on Allure Hair & Beauty and Longbrook Salon?

“Longbrook is a modern clean cut salon with white surroundings. The salon has a large amount of natural light. Allure was inspired by my wife Rebecca and myself with a more classic, vintage, theme including gold floating mirrors and copper scaled textured chairs.”

Where is your ultimate holiday destination?

“I would love to trek the Amazon. This has always been an inspiration for me, the jungle and wildlife fascinates me.”

Pick your poison...

“I’m a spiced rum kind of a guy. I have to admit I have a really sweet tooth as well. I love to enjoy a pina colada whilst on holiday, hell I don’t can’t care admitting this!”

What hair product/tool are you loving?

“Premium Clay from 1922 BY J.M KEUNE works perfectly for my hair. I enjoy having a dry Matt texture to my hair as I l like the visibility of defining the layering as it pushes backwards, whilst having a relaxed hold enabling it to move.”

What piece of clothing or accessory can you not live without?

“My two rings, one being my wedding ring and the second, my grandfather’s wedding ring. Both are my treasures.”

Your top travelling tips?

“Not eating during flights has worked for me. I find it reduces my jet lag on long haul flights.”

Dream car?

“Lamborghini. Wink, wink.”

INSTYLE MEN - 31

INCOLLECTION

ENGLAND 2019 Hair Expo Men’s Hairdresser of the Year, Tom White, wanted to create a collection that represented his English heritage. Inspired by turbulent times in 80s Britain and the Shane Meadows film, ‘This is Britain’ – England combines the feel of the film with a modern take on men’s hairdressing.

32 - INSTYLE MEN

INCOLLECTION

HAIR: Tom White, Rubi Hair PHOTOGRAPHER: Bernard Gueit STYLIST: Leroy Lorenzo MAKE UP: Sarah McFadden

INCOLLECTION “I will continue to promote and evolve men’s hairdressing for both the industry and the consumer.

Men’s Education for Rubi Hair is a growing business for us and with barbering taking only 3 per cent of the hair industry’s total turnover, as a brand, I realised that we were leaving a significant amount of dollars off the table. I conducted two days across the three salons incorporating men’s hairdressing and how to make hair more masculine into my seminars.”

TOM WHITE

34 - INSTYLE MEN