INFEATURE: GENESIS HOMME

GENESIS HOMME

WELCOME THE NEW ITERATION OF KÉRASTASE GENESIS, WHICH OFFERS PRODUCT OPTIONS, FRAGRANCES AND TECHNOLOGIES THAT TARGET ROOT CONCERNS OF HAIR FALL SPECIFICALLY FOR MEN, WITH THE LINE’S TRADEMARK LUXURIOUS, RITUALISTIC ESSENCE. THIS IS GENESIS HOMME.

Introducing the latest from Kérastase by way of Genesis Homme, the brand’s dual-action, anti-fall haircare that is now also for men. The range builds on the legacy and success of Genesis, the brand’s revolutionary women’s hair-fall range, crafting a five-piece luxury collection dedicated to men.

Genesis paved the way in the category of hair fall, allowing women to free themselves from this negative stigma by offering a product range that was still luxurious, pleasurable, indulgent and built with hair rituals, while still actively reducing the issue of hair fall by combatting its root and common causes. The expansion to this luxury range now includes everyone with the new male line, offering a sense of wellbeing to all clients, and giving men cleansing, texturising and treatment products that target this hair problem in a tailored way.

The range specifically caters to men’s hair care needs and solves concerns for men of all ages and hair types who are experiencing the effects of thinning hair. The dual-action technology utilises advanced active ingredients to volumise and ensure long-term hair growth. The technology addresses the root cause of hair fall and thinning, targeting the roots where strands lose anchorage leading to fewer hairs on the head, while also caring for thinning fibres where individual hairs lose thickness, creating a finer feel and limp look.

The product range is built around a two-pronged approach made to create immediate thickening from the first use, while also ensuring long term results. The products make the hair look and feel instantly fuller and more youthful, while powerful actives work on a cellular level, enhancing the scalp’s ability to hold onto the hair for longer.

The range is anchored by three main ingredients. Firstly, creatine, which is synthesised from essential amino acids and produced naturally by the body, favours the creation of electrostatic bonds in the hair’s cortex, helping to rebuild and strengthen its structure from within. Next, ginger root from Madagascar protects against external aggressors. Lastly, Aminexil inhibits the hardening of collagen around hair follicles. This allows the products to reduce hair fall in six weeks, increase hair volume up to five times and offer an 85 per cent increase in fibre strength, as clinically proven in clinical and instrumental trials with the products.

The range keeps the average male consumer in mind and, as such, can be easily integrated into their daily routine, as an efficient, easy-to-use collection option with instant results. Male clients are also considered in the use of a more masculine version of the signature fragrance from the original Genesis collection, titled Bergamote Delizios, which is used with a subtler, less concentrated approach. The fragrance is a citrus-forward scent with a rounded woodiness for care and invigoration.

The Genesis Homme range includes the new Bain de Masse Épaississant, which is a hair thickening and volumising shampoo for men with weakened, thinning hair. It cleanses the scalp, hair and beard with volume and texture. The Cire d’Épaisseur Texturisante is an instant thickening modelling clay for thinning hair, built with a flexible medium hold with a matte finish. The Serum Anti-Chute Fortifiant is a daily anti-hair fall fortifying serum for these hair types, which works to improve resistance to minimise hair fall, reinforce the hair, refresh, soothe and help to preserve the scalp’s skin barrier.

Personalising proven technology for the modern man, Genesis Homme is a new hair care staple that will treat your male clients to real, targeted solutions, while indulging in renowned Kérastase luxury. Discover these new essential products.

For more information visit www.kerastase.com.au