INSTYLE May-June 2021

The Magazine for the Hairdressing Professional

May/June 2021

COME TOGETHER YOUR 16 PAGE GUIDE TO HAIR FESTIVAL 2021

QUICK LUXE TREAT MEETS PERFORMANCE

A new colour story your clients will love

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INEDIT

EDITORIAL

W

ould you say you are someone who has compassion and empathy? For the most part we would all say yes, unless we blatantly know we carry very little compassion for others and we own that mindset.

It’s an interesting concept, especially with the way we now live by our digital assistants in our hands everywhere we go, having access to so much, seeing so much in digital format and casting our opinion. It’s very easy to fall into a mindset of judgement instead of compassion.

A few hairdressers I know have brought up this topic over the years.

‘Always approach everything from love’ is a quote from Emiliano Vitale that I know myself and many of us have created an affinity with.

Miraculously, when we shift our mindset, even things that really upset and frustrate us in business become a lot easier to manage.

I would have to say I’ve always been more of a pragmatist than an empath. While I try to have empathy I’ve always approached things from a solutions standpoint, believing that for every problem there is a solution more powerful than empathy. However I feel this mindset has had a real shake up in 2021 and my usual level of pragmatism has allowed for a lot more philosophical and emotional thinking post-COVID. We all have different ways of dealing with negativity and have needed an up-skill in managing negative behaviour since we’ve been facing challenges that affect our schedule and put all of us under more pressure. Have you thought about education around negativity in your salon and how it affects the entire team?

Empathy gifts us with the tremendous power to change our success and that of those around us, if cultivated correctly.

What triggered this topic for me recently was following the news of a 26 year old Brisbane man, Trent Riley, who went missing while fishing in Moreton Bay in April. On the day he went missing he uploaded a video in his tinny on a magical calm day and two hours later his boat was found circling without him inside. After two weeks searching there were still no clues, except finding his hat. The effort the community put into attempting to find him was truly admirable. It restored my compassion and empathy for humans and the communities in which we live. It made me realise regardless of age or gender how much kindness and love can make such a difference to anyone in our lives.

Trent was on the cover of skate magazines, sponsored by skate brands and had no fear. He loved fishing and posted countless videos and photos catching some incredible fish, many of which he threw back. Trent’s smile, the fact that he never spoke a bad word about anyone and that he was just a real lover and an empath took him so far at such a young age and now leaves a legacy we all admire.

Without knowing him personally I developed an admiration for him rather instantly. Who would have thought I would be into fishing? What I’ve learnt from this, is if someone shows you a level of compassion and a no fear approach to their life, you can connect and build an affinity with anything.

If you develop more empathy you can reach a deeper level of understanding and you worry less about things that may be holding you and your business back. To attract the extremely limited pool of staff in hairdressing you need to create a level of empathy that makes even the most unlikely contender want to be part of what you have. All our salons are facing a grave shortage of talent, to a level we never thought we’d reach, so it’s no longer about business, it’s purely about people.

If we sit and expect our business to be the same as it is now we have already lost. What is next? What can you do to build if you can’t get staff? How else can you make money by building empathy and compassion and showing love to everyone around you rather than negativity?

One quote I really take away from the Trent Riley incident is one his brother so kindly shared, “From every adversity there is an equal or greater benefit, and we have so much to benefit from Trent.” So not just Trent, but the Riley family also touched me from afar.

I used to see or hear people say we should always speak from love but I don’t think it sinks in until we witness true adversity to force us to face it. Everything we do should come from love and compassion. We may be critical from afar but getting together and sharing love and empathy is what we’ve built hairdressing on and soon will be your last chance to come together and share our love and passion for what we do at Hair Festival 2021. Tickets are selling out for Hair Festival with just weeks to go. Claim you FREE marketplace ticket online now at www.hairfestival.com.au.

Cameron Pine, Editorial and Creative Director

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

www.colormebykm.com

CONTENTS ON THE COVER 35 52 96

Hair Festival 2021 Session Smoke Siren by L’Oréal Professionnel Treatment Products

REGULARS 14 62 63 64 65 86 110 111 112 126 128 129 130

UPfront Industry Happenings The Edit Christopher Hunter The Edit Tom Cole My Way Bridget Mohr My Way Jordynn Quilenderino INhair New Products INbeauty Autumn Palettes INbeauty Rich Creams INbeauty Beauty News INsalon Tools and Accessories INbusiness Leadership Qualities INbusiness CEO Potential INbusiness Engaging Emails

30

ONSTAGE 26

28 30

Australian Hair Industry Awards (Creative) Finalists ghd Style Squad 2021 ghd 20th anniversary

HAIR FESTIVAL 2021 36 38 40 42 44 46 48 50

Hair Festival Facts Hair Festival Shop Hair Festival Learn, Real Talk Hair Festival Learn, Education Sessions Hair Festival Compete Hair Festival Connect Hair Festival Tickets H2Cuts at Hair Festival

FEATURES 32 34 70 78 84 92 94 98 99 102 104 108 113 114 116 118 120 124 127

Client Bad Habits Billie Eilish Blonde Transformation Session She's Golden by De Lorenzo Lakmé Campaign Curly Fringe Trend Blush Romantic by Comfortel Natural Look Treatments Evo Bottle Blonde Silver Bullet New Launches Smiths Collective Brands HH Simonsen JW Marriott Gold Coast Brow King Showpony Hair Extensions Education Salon Profile Allure The Salon Salon Profile Hey Hair Schwarzkopf Professional #BLONDMEBBF Color Wow Matrix Squad

52 35 70x 102

UPFRONT Industry Happenings

REVLON PROFESSIONAL REVEAL ‘LIVE LIFE IN FULL COLOUR’ CAMPAIGN

Video

As part of its Live Boldly, Create Boldly platform, Revlon Professional have launched the ‘Live Life in Full Colour’ campaign.

Partnering with Red Havas agency and putting this artistic perspective in the creative hands of colourist and multi award-winning hairstylist Yoshi Su, the campaign offers three Avant Garde hairstyles as created by Yoshi, supported by Sanja Scher, Chiseled Hair Stylist and Jessica Jade. TV host, author, DJ and colour enthusiast Flex Mami acted as a muse, sharing her insights into the creative and expressive nature of colour in her life.

“The campaign explores what it means to live a colourful life,” said Tom Manning, Senior Creative of Red Havas. “Creative people need to be immersed in a world that feels vibrant and diverse, because that’s the source of inspiration. It was the contrasting personalities of Yoshi and Flex which sparked the creative fireworks and led to such exciting final looks.”

Flex built on these ideas in the campaign feature video, explaining how she personally uses colour to fuel her work and her persona.

Labeling her style ‘clean maximalism’, Flex’s aesthetic is simultaneously bold and chaotic, as well as cohesive and intentional, with colour blocking unifying these elements.

“I hope that this campaign motivates viewers to ‘Live Life in Full Colour’,” shared Cristobal de la Rubia, Marketing Director at Revlon Professional Australia. “Revlon Professional continuously prioritises creativity and encourages you to experiment with colour.

Our Live Boldly, Create Boldly platform has certainly been brought to life!”

“We were thrilled to partner with Revlon Professional in this inspiring campaign that stretches our imagination of the possibilities colour can have in our lives,” added Lynn Chinnock, Managing Partner at Red Havas Melbourne. www.revlonprofessional.com

14 INSTYLE

UPFRONT

Video

REDKEN DEBUTS PRODUCT REINVENTION An all-new Redken is on the cards, re-introducing clients and the professional industry to their iconic range of products, as current to 2021. Anchored by their inimitable decadeslong legacy, as well as progressive, scientific innovation, this approach defines the new era of the brand. The range now more than ever maintains the health and integrity of hair with a focus on moisture, protein and pH balance.

With this new look and trusted formulas, Redken is proud to continue its role as a market staple with a point of difference to any other product, checking off some important criteria in doing so.

Firstly, its new, modern and sustainable packaging sets it apart, with all packaging made with at least 93 per cent recycled plastic. This houses its well-known effective ingredients, with proven efficacy and prescriptive benefits as tailored hair care options. Each formula has a specific concentration of ingredients to deliver calculated effectiveness to the hair.

Uniquely, the range is built around pH-balanced formulas, which promote healthy hair at a pH level of 4.5 to 5.5, which is in the acidic zone. The products help to maintain this natural acidity in order to avoid frizz, dryness and breakage, and are optimised with a balanced pH to respect the integrity of the hair.

The reinvented product suite offers a selection of twelve ranges, each formulated to address a tailored hair need, accommodating all hair types in the process. Salon professionals can accommodate their clients with the truly scientific nature of the ranges with a prescriptive model, whereby clients take a hair test to determine what range works best for them.

Appearing on shelves as of March and dedicated to elevating hair to its best form in 2021, welcome Redken reinvented. www.redken.com.au

OSCAR OSCAR SALONS ANNOUNCE NATIONAL EDUCATION MANAGER As of March 1, the renowned Oscar Oscar Salons has an all-new Education Manager.

Adam McIntosh has stepped into the role, reporting to General Manager Tracey Hughes and inhibiting a newly created role as part of the salon brand’s continuous expansion, directed at future growth for the whole company.

“I’m truly excited in being invited to play a fundamental role in the future vision of Oscar Oscar salons,” Adam said. “I believe in our people and I believe in our future. It’s vital for me to connect with everyone, from apprentices and stylists to salon partners.

United with Tracey, we share a combined commitment to pave a clear path that highlights education, mentoring and talent, with continual opportunities to grow.”

Adam comes to the role most recently from education in the corporate

and commercial sector at L’Oréal Professionnel, and once led and managed the Oscar Oscar Pacific Fair Salon on the Gold Coast. Adam returns to the brand with added experience and a tried and tested management and education style to lead the way and facilitate its continued growth. Adam combines in-salon training experience and business acumen to inspire and motivate in the Oscar Oscar sphere.

Interestingly, he was also a 2012/13 FAME Team member with Tracey as his FAME Team Mentor at the time, so his working relationship with both the brand and Tracey is long and storied.

“Our education strategy is a game changer. It’s a unique model unlike anything I have seen in any salon and centres from eight clearly identified pillars for success that include bringing apprentice training in-house, inducting stylists, a full-scale in-house digital and content creation studio and business development

for our salon partners, all of which are only the tip of the iceberg,” Tracey said.

“With Adam’s passion and experience, we will focus on celebrating our people and our culture with the internalising of education and developing the facilities for greatness to unfold. We love our industry and the people of it and plan to do all we possibly can to harness and grow the great talent in Australia,” she continued. www.oscaroscar.com.au

INSTYLE 15

UPFRONT

ENTER THE 2021 AUSTRALIAN MODERN BARBER AWARDS The 2021 Australian Modern Barber Awards (AMBA) will be hosted in November, with entries open to elevate the careers of the men’s hair industry and provide a benchmark for barbers to showcase their creative and business talents.

Product entries close on May 24 and the general entry deadline is August 2. Finalists will be announced on September 20 before the grand awards night, hosted at Plaza Theatre, Melbourne, on November 7.

The awards are currently accepting online photographic and written submissions, with photographic entries to be judged by an esteemed panel of media and barbering icons and written entries to be judged by business experts. Meanwhile, the AMBA Care, Style and Beard Product Awards will be judged by independent media, educators and industry experts. The illustrious panels are comprised of local and international legends, and some important sets of eyes to view your work.

Categories include the Australian Modern Barber Business of the Year and Australian Modern Barber of the Year as major photographic and written categories, as well photographic collection options such as Best Men’s Collection in Classic,

HAIRCARE AUSTRALIA REBRANDS TO HAIRCARE GROUP Renowned national salon distributors Haircare Australia have started 2020 with some major news, rebranding to Haircare Group as a gesture that unifies and further aligns their important Australian and New Zealand divisions.

“We’re entering a new era of the business,”said Garth Gauvin, Haircare Group Managing Director. “As part of this, we want to make sure that we’re set up for the future. We currently operate as one across Australia and New Zealand – our teams are fully integrated – and this is a great opportunity for us all to be united not just in our day-to-day roles, but in our overarching brand and vision, too.”

“Haircare Group’s ambition is to become the partner of choice for salon businesses, providing total salon solutions that help our customers to spend more time doing what they do best – making their clients look and feel their best,” he continued.

16 INSTYLE

Freestyle and Junior and Best Team collection. The written business categories cover Best Barbershop Design, Best Business Director/Owner of the Year, Best Customer Care and Best Men’s Educator of the Year, individually or as an organisation. The Care, Style and Beard Product Awards honour each of these important market spheres by awarding a shampoo and conditioner, styler and beard care product, respectively. aumodernbarber.awardsplatform.com

Within this re-brand and in their constant innovation, Haircare Group will be introducing new digital initiatives and streamlined platforms to aid in client interactions.

“We know this is something our clients have been asking of us, and we are pleased to be able to introduce these technology lead initiatives to our clients through 2021,” Garth shared. “We’ve been working really hard to understand our customers’ needs. The Haircare Group is built on understanding and being integrated in the hairdressing industry, so as a company, we want to be the best possible business partner for salon businesses, empowering salon professionals to create their best work and make their clients look and feel amazing.”

They will also debut The Hub, their magazine and blog content dedicated to hairdressing happenings and growth, and offering inspiration, education and product knowledge for salon professionals, featuring articles from people across the salon industry. www.thehaircaregroup.com

UPFRONT

BLONDEE ANNOUNCES UPCOMING SECOND SALON RENOWNED BRISBANE SALON BLONDEE HAS announced a second space, which is expected to be launched in May 2021. With their original space in Newstead, which launched in 2019, growing to dizzying heights and boasting a wait list of 800 people, the blonde-focused salon is expanding.

“From the minute I opened BLONDEE about 18 months ago, it has been a huge success,” said salon owner Faith Williams. “The expertise, training, the team and our culture have all played a massive role in the growth of BLONDEE. We have had a waitlist since we opened and outgrew the first location within 12 months!

We are at capacity with such a huge waitlist, I decided to take the leap and open a second BLONDEE salon.”

“There has always been a strong demand for understanding blondes. My clients have always said ‘it’s so hard for me to find a hairdresser who just gets it’. Blonde hair is very intricate, takes time and is a very special niche. At BLONDEE, we are blonde specialists. We are a destination salon and pride ourselves on our expertise, as well as the unique client experience we offer.”

The new salon build is underway, to be located in in Morningside, and created to mirror the original salon in services, feature, design, look and feel. “There will be a few small changes which is super exciting. I cannot wait to share it with you,” Faith added.

The opening of a second salon will allow BLONDEE Newstead to cater to its growing clientele with added flexibility between the two spaces and additional time.

“We appreciate how much time and money our clients spend in salon and we want to ensure they feel like every minute was worth it. I just wish we could fit everyone in, which is why we are opening in a second location, to meet the high demand and serve our wonderful waitlist,” Faith said.

The opening allows opportunities for the BLONDEE franchise as a whole and prospects for team members within that salon family.

“With the BLONDEE Morningside opening, I am super excited to announce that I am partnering with my current manager at Newstead, Holly Calligaro. She has been with me from the start.

When I was considering opening a second location, I wanted to give Holly the opportunity to progress her own career goals, while playing an important role in taking BLONDEE to the next level at the same time,” Faith said. www.blondee.com.au

1300 581 733 www.salonfurnitureaustralia.com

UPFRONT

365 SALON GROUP DEBUT ONLINE EDUCATION HUB 365 Salon Group, well-known as the Australian Distributor of Paul Mitchell, launched an Online Education Hub in 2021, offering hairdressers access to free product education, interactive technical training and business webinars, as available on any device and relevant across colour and retail products from the company.

The platform gives hairdressers the opportunity to book onto webinars, explore a motivational business webinar series, assess a salon’s education assets and request bespoke in-salon education.

The hub makes the process seamless, with no complicated logins, payments or tracking, in the effort to be inclusive and accessible to all hairdressers, even those not involved with Paul Mitchell salons. The product content is designed for emerging hairdressers or those wanting updated and refreshed knowledge in product education, delivered as interactive digital modules, video series and tip cards.

“We saw the unprecedented effects the COVID-19 lockdown had on our salons last year, including when it came to education,”

DISCOVER THE BENEFITS OF MUK HAIRCARE’S VEGAN PROFESSIONAL COLOUR RANGE muk Haircare’s professional colour line prides itself on its accessibility, innovation, honesty and true performance, as created by colourists, for colourists.

Built with the tagline ‘one tube, six results’, muk Hybrid Cream Hair Color was created over five years of extensive research, developing an undetermined hybrid pigment that converts based on the lotion or developer chosen and becoming a true salon game changer in both its technology and salon profitability. Discover those extreme benefits here.

The six results to be derived from just the one tube consist of permanent, demi permanent, intense demi permanent, colour balancing, blonde toning and men’s grey blending results, achieving over 103 intermixable shades. The product is proudly efficient, salon friendly and a consistent business success.

The technologically-savvy muk Hybrid Cream Hair Color incorporates CPT – that is, Cluster Pigment Technology - that allows micro hybrid pigments to penetrate into the hair and bond together to form larger colour molecules, for long-lasting, vibrant colour. A built in porosity equaliser ensures even saturation of colour, for intensity and impressive grey coverage.

Additionally, the use of exclusive CTC – Cationic Tri-Plex Compound - delivers the closest possible replication of human hair keratin protein into all areas of the hair to help protect, repair and strengthen it. It also accurately and precisely colours hair with a focus on supreme shine and condition. muk Hybrid Cream Hair Color was formulated using almost 80 per cent naturally derived ingredients, prioritising clients, professionals hairdressers and hair itself. Components include moisturising, healing, protecting and scalp penetrating Baobab Oil, nourishing and protecting Avocado Oil, which especially 18 INSTYLE

shared 365 Salon Group Managing Director, John Pizzey. “Paul Mitchell and 365 Salon Group education is world-class quality, so we wanted to provide the best possible support to our salons as we move into this exciting digital age. The industry is feeding back that they want education to be flexible, fun and engaging, with the ability to flex training around busy lifestyles and shifting schedules. The Online Education Hub is just that, a strong education solution for these changing times.”

As a particular highlight, The Motivation Series will deliver an annual group of webinars focused on relevant business topics as presented by industry icons and expert guest artists, delivering tailored education that elevates knowledge in running a salon business in this current climate. This series is pre-recorded so can be watched around the student’s own schedule at will.

The group will also offer a series of webinars specifically catering to the most common client requests, ranging from one Virtually Beautiful Webinar, to a Blonde Specialist Webinar Series, Colour Correct Webinar Series and Signature Event Webinar Series.

Students can bundle these sessions at a discounted rate, while the rest of the Online Education Hub content can be accessed by all stylists, even those working beyond the Paul Mitchell brand.

This online content is supplemented by bespoke in-salon education from the group, as ascertained by the Hub’s in-built assessment tool, which recommends business training based on that hairdresser’s needs. www.365salongroup.com/pages/online-education-hub

assists during the colouring process, and Hyaluronic Acid, which delivers moisture retention and hydration. These ingredients combine to create hair that is soft, manageable and rejuvenated.

The product also boasts a zero PPD formula, with vegan and PETA approved ingredients, producing a powerful combination of ecoconscious, artistic and innovative values that create an infinite colour palette, as well as artistic and creative freedom for hairdressers. www.mukhair.com/colour

UPFRONT

PERTH SALON FATTY ARBUCKLES CELEBRATES 21 YEARS Renowned and award-winning Perth salon Fatty Arbuckles is celebrating 21 years, having been founded in 2000 by Annette Scaffidi. The bona fide hair and beauty destination is dedicated to services and rituals that ensure clients look and feel their best and attributes its longevity and success to constant innovation and evolution.

“Business development is a never-ending journey and I am always striving to make things more personal, innovative and above all the best service experience for every client. This industry is continuously evolving, you cannot take your eye off the ball for one minute if you want to keep at the forefront of your game,” Annette said.

“I am motivated because I love what I do and I’m always trying to improve from year to year whether that be in business or in our knowledge of techniques,” she continued.

“I feel the secret to Fatty Arbuckles success is not only my passion and drive and love of the industry, but I think most importantly it’s the people and companies I’ve chosen to surround myself with that keeps me motivated.”

In its esteemed history, Fatty Arbuckes has been recognised at awards such as Goldwell Color Zoom and the Redken Face Intercoiffure National Photographic Competition, and Annette has had varied experience backstage in films, editorial shoots and runway shows. Education and mentoring is also core to the salon.

As a salon, a business ethos centered on the client experience and comfort stands out, with a tagline of Relax, Revive & Restore for both hair and mind. The salon also specialises in colour correction and curly hair techniques, seamlessly merging service and experience.

“I wanted to create an environment where having your hair done was like an extension of your lounge room. Where you felt comfortable coming in from either work or the gym, a space where clients could zone out for a couple of hours from their busy lives,” Annette said.

Key to their success has also been a longstanding sixteen-year partnership with Kao Salon Division, which has supported them in their many endeavours.

“I love the continued support that I get from Kao. Over here in WA we are like a family and you’re always reaching out and supporting one another. I have found being part of the MBE program extremely helpful with their array of guest speakers and travel opportunities overseas. It’s incredible to meet like-minded people and share ideas,” Annette said.

“The Kao Salon Division admires Annette’s outstanding commitment and success in the industry, always looking to better herself and her team,” added Justin Anderson, General Manager Kao Salon Division. “We look forward to supporting Fatty Arbuckles as they continue to deliver the highest levels of services in their Perth Salon.”

There is a lot to be proud of as Fatty Arbuckles reaches 21 years and so much to look forward to on the horizon.

“I am so proud of Fatty Arbuckles, where we started, what we have been through and what we stand for. Our 21st birthday is a celebration of the continued love and support we have from both our clients and our partners. It’s not the years in your life that count, it’s the life in your years and we have had fabulous journey so far,” Annette said.

“In the next 21 years I would really like to focus on reigniting the interest in the industry again, making it über cool and raising awareness and value from a client’s perspective of just how important we are for people’s wellbeing.” www.fattyarbuckles.com.au

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UPFRONT

INTERNATIONAL HAIRDRESSING AWARDS NAMES 2021 WINNERS Congratulations to the recently announced winners of the 2021 International Hairdressing Awards (IHA), an illustrious platform that heralds the most inspirational figures in global hairdressing. Seven international winners were chosen in a virtual awards ceremony broadcast from Spain.

“Although this is not the awards ceremony we had dreamed of for the third edition of the IHA, this train does not stop,” said Mikel Luzea, Director and Founder of the platform. “Global health circumstances have forced us to change plans on the fly and finally there we were, this year in a beautiful setting, a unique and special place, the cathedral of Pamplona. This is the first time in the history of hairdressing that a building like this one has been used for such an event.”

In the category of Best International Men’s Commercial Collection, Terri Kay and Andrea Giles from the United Kingdom were the winners, while Best International Women’s Commercial Collection was awarded to Emma Simmons, also from the UK. Best International Avant-Garde Collection was

awarded to Malaysian group Dick Sum Low and International Artistic Team of the Year was named as X-presion from Spain. The significant title of International Hairdresser of the Year was given to the UK’s Errol Douglas.

“At the end of the day, this is the highest honour,” Errol said via video call upon receiving the award. “From the point of view of me saying this, I really mean this, this award means too much because it’s the pinnacle award, for me and all the finalists and everybody in it. Thank you!”

Additionally, renowned British hairdresser Tony Rizzo was recognised as the International Hair Legend of the Year. The International Hair Influencer of the Year award, which honours the positive influence and impact in the hairdressing industry and beyond, was given to Mark Bustos from the USA. All the finalists and winners were selected by an impressive judging panel, comprised of Australia’s own Tracey Hughes, as well as Mark Hayes, Vivienne McKinder, Sam Villa and Antonio Bellver.

“Now we are on the threshold of the end of the third edition and we want the bar to be even higher and the growth of this event continue year after year,” Mikel said.

DAVINES COLLABORATES WITH THE REEF RESTORATION FOUNDATION Hair brand Davines has solidified its ethos with an important initiative in May that’s close to home. The company has partnered with the Reef Restoration Foundation to help regenerate the Great Barrier Reef from coral bleaching, raising funds and awareness for this vital cause.

The Reef Restoration Foundation provides vital assistance to the Great Barrier Reef in an attempt to reverse the damage of global warming through the restoration of its ecosystem, and Davines is helping them in this crucial endeavour.

The Great Barrier Reef is the world’s largest coral reef, and one of the seven wonders of the world, but it is at risk due to rising sea temperatures, which is inducing mass coral bleaching across the reef.

The Reef Restoration Foundation is working to regenerate the reef in areas that have experienced large scale bleaching through replanting and nursing healthy corals in impacted areas, crucially working to preserve and protect the landmark. By implementing coral nurseries in these affected areas, marine life and coral will be established and restored, also assisting the economic viability of surrounding communities. The reef generates employment for more than 64,000 people, so it is vital on a local, national and global scale.

Davines is offering gift pack duos of a shampoo and conditioner from their cult Essential ranges, including product lines LOVE, MINU, NOUNOU, MELU, MOMO and OI, and committed $2 from all sales of their reef gift pack duos to the foundation through the whole month of May. Davines has a mission to help the world, through beauty, ethics and sustainability, with a commitment to the global community. In practicing this, their mantra is to “think global and act local” to create a positive impact on the environment and surrounding communities.

This new program for the month of May ticks those boxes, using the hairdressing market for good and helping our beautiful Great Barrier Reef in the process.

20 INSTYLE

www.instagram.com/bhavehair/ www.facebook.com/bhavehair

UPFRONT

FRANK CICCONE WINS BARBER OF THE YEAR AT SOCIAL MEDIA HAIR & BEAUTY AWARDS

JUST CUTS NAMED ‘BEST LIFESTYLE FRANCHISE’ AT THE GLOBAL FRANCHISE AWARDS JUST CUTS HAS been awarded the illustrious title of ‘Best Lifestyle Franchise’ at the Global Franchise Awards in April.

These awards recognise organisations committed to international growth, celebrating brands that are working hard to advance the cause of international franchising.

Just Cuts shows this work ethic in over 220 salons across Australia, New Zealand and the United Kingdom.

“To be recognised like this on the international stage is such a significant honour for both our brand and our people -especially given the last twelve months we have lived through together,” said Just Cuts CEO Amber Manning. www.justcuts.com.au

AUSTRALIA’S OWN FRANK Ciccone of Hair by Ciccone in Macleod, Victoria has taken home the title of Barber of the Year in an international awards platform, the Social Media Hair & Beauty Awards (SMHBA), representing Australia and proving the resilience of his team, his salon and his own important hair work.

Taking place from the UK, Frank won over contestants from around the world, waking up at 5am to watch the live broadcast and receive his win.

“It was great flying the flag for Australia,” Frank enthused. “We have had a hard time with the salon being closed for almost six months and then we were broken into just as we reopened last year, so this accolade is great for our salon and staff, especially being a suburban salon.”

Frank is renowned in the industry not just for his salon work, but as the barber to high profile national and international clients such as Gary Beadle from Geordie Shore, tennis stars like Domenic Thiem and Stan Wawrinka, soccer legend Tim Cahill, AFL heroes and more. hairbyciccone.salon

MARLON HAWKINS ANNOUNCED AS NEW ARTISTIC DIRECTOR AT BROOKS & BROOKS BROOKS & BROOKS artistic team member Marlon Hawkins has been promoted to the role of Artistic Director.

Marlon has worked with Brooks & Brooks and its pioneers Sally and Jamie Brooks for more than five years, and was instrumental in the launch of the Brooks Education platform earlier in 2021.

Marlon has had an important few months, also winning Visionary Award at Creative Head’s Most Wanted in late April.

“It’s been a crazy twelve months and to receive a promotion before reopening the salon has been the cherry on the cake. We are a tight team and I hope to use my new role to push the team into new directions, take them out of their comfort zone and create opportunities for them like Sally and Jamie have for me,” Marlon said.

“Marlon has been an inspiration during the past year – he has spent time developing his own style while teaching skills and passing on his knowledge to our team and our Brooks Education members. It’s been an unusual year but we’re looking forward to seeing how Marlon develops in the coming months,” Sally and Jamie added. www.brooksandbrooks.co.uk 22 INSTYLE

KAO SALON AUSTRALIA INTRODUCES VARIS WELCOME VARIS, A set of styling tools designed for stylists, created by stylists and inspired by stylists to fuel creative ingenuity, presented and distributed by Kao Salon Australia.

The hero tool is the lightweight yet powerful VARIS SB2 Blow Dryer, which combines breakthrough brushless motor technology with a true ion generator, producing millions of ions that neutralise static frizz and flyaways, with VARIS Hyrdroionic Crystals for hydration and condition and six different setting combinations.

It also offers the VARIS Paddle Brush to quickly detangle wet hair, VARIS Boar Brushes, in three barrel sizes for shape, style and shine, VARIS Nylon Brushes, which grip the hair to reduce frizz, available in three sizes, and the VARIS Smoothing Brush, a comfortable boar and nylon brush, with a soft grip as the ideal finishing tool. Each brush is infused with Hydroionic Crystals. In VARIS x Denman, the brand collaborated with Denman on a versatile patterned brush with seven rows of sculpted pins that precisely separate and shape hair. www.goldwell.com/en-au/varis/

UPFRONT

BODA HAIR BOUTIQUE OPENS NEW MOONEE PONDS SPACE HAIR SALON EMPIRE BODA Hair Boutique is rapidly growing, with an all-new salon location in Moonee Ponds, its fourth salon space overall. Expanding from its initial premises in Prahran, which debuted in 2016, this new space adds to locations across Metropolitan Melbourne, specifically in Richmond and Malvern, with this new venture as of its launch on April 6.

“The BODA brand is growing at a rapid rate, a reflection of what my team and I are capable of,” said the salon’s Chief Executive Officer and Owner Martha Kourtidou. “We really wanted to expand BODA into a different area of Melbourne, so Moonee Ponds was the perfect opportunity for us.”

“During the several Melbourne lockdowns in 2020, it really gave time to strategise and innovate where I wanted BODA to be in the future. My dream has always been to create one of the best salon environments, both for our team

and our clients. I’m excited that we are creating employment for so many talented hairdressers, I’m really proud and excited for what’s to come,” she continued.

The salon was created with Nectar Interior Design and The Block’s Bec Douros, offering a sophisticated aesthetic and welcoming energy that represents the BODA brand.

More broadly, the salon business as a whole aims to empower women to look and feel their best, specialising in in balayage, blondes and major hair transformations.

The salon business is constantly on the forefront of innovation, rising to the occasion of the difficult Melbourne lockdown in 2020 with industry-leading home colour kits and virtual appointments, which provided both hair care and emotional support for clients, as well ingenuity in business.

Congratulations to the BODA team on their new addition to an ever-increasing salon industry staple in Melbourne. www.bodahairboutique.com.au

“

KITOMBA IS JUST THERE WAITING TO DO WHATEVER WE NEED, IT’S THE BEST SALON ASSISTANT YOU COULD EVER ASK FOR! From online booking to appointment reminders, client notes and marketing, it’s all valuable in the end to create a better client experience. We absolutely love Kitomba.

Tane Tomoana Creative Lead, Dry and Tea

”

www.kitomba.com Talk to us: 1800 161 101

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ONSTAGE

CREATIVES

LADIES AND GENTLEMAN, YOUR AUSTRALIAN HAIR INDUSTRY AWARDS (CREATIVE) FINALISTS.

D

rumroll please! The finalists have been named in the illustrious Australian Hair Industry Awards (Creative) for 2021, announced live on April 19 via Facebook and YouTube.

The awards run the gamut in rewarding industry talent, from emerging hairdressers, to cut, colour, Avant Garde, team work, international stars, the annual Hot Shots Team and the Australian and New Zealand Hairdresser of the Year.

Building on the inimitable AHIAs brand, launched in 2012, this year offers a separate creative awards platform to honour these specialist, group and individual categories and set the benchmark for editorial industry talent. The awards provide the ideal opportunity to celebrate the hairdressing community and artistic talent at large, after too long spent apart, in lockdown and away from important industry events.

The awards program partners with Revlon Professional, ghd, Excellent Edges and Amazing Hair in facilitating these honours and hosts global names Akin Konizi, Errol Douglas, Vivienne MacKinder, Sean Dawson, Candy Shaw, Ruth Hunsley, Sergi Bancells of Estetica, Christina Butcher of Hair Romance and Erin Wilson of Woman’s Day as the expert judging panel.

From the illustrious list, winners will soon be announced at the 2021 AHIA Creative Gala Night on Monday June 14 June at Star Casino in Sydney. This exceptional awards event combines with Hair Festival 2021, held over June 13 and 14 at Carriageworks, to become the embodiment of what the Queen’s Birthday long weekend has always meant to hairdressers – the unifying encapsulation of the hairdressing community and all the camaraderie and skill it represents.

Together, these events allow the hairdressing industry to shop, learn, compete and connect, with education sessions, an innovative MarketPlace, networking events, competitions and this awards evening. It’s a weekend not to be missed.

Join us in congratulating all of the finalists.

Tickets for the AHIA Creative Gala are available at www.mochapublishing.com.au/shop 26 INSTYLE

Uros Mikic

Jacky Chan

Dee Parker Attwood

Kobi Bokshish

Sam James

Pauline McCabe

ONSTAGE

Australian Hair Industry Awards Creative Finalists AUSTRALIAN HAIRDRESSER OF THE YEAR

VIC HAIRDRESSER OF THE YEAR

MEN’S HAIR SPECIALIST OF THE YEAR

Deanna Parker Attwood, Wieselmann Salon Jacky Chan, Oscar Oscar Salons Chadstone Kobi Bokshish, Intershape Hair Pauline McCabe, Rock Paper Scissors Hair Studio Sam James, SJ Establishment Uros Mikic, Kinky Curly Straight

Bernadette Beswick, Beswick Education Services Cristina Tatasciore, Flipped Hair James Morris, BIBA Gertrude St Nikki Porter, Rubi Hair Malvern Sanja Scher, Chiseled Hair

Anthony Staltari, Barbery Australia Johnny Georgiou, Barbery The Craft of a Barber Tarik Jašarević, Mr.T Salon Timothy Pascoe, Tim Pascoe Hair Tom White, Same Same But Different

NEW ZEALAND HAIRDRESSER OF THE YEAR Ann Marie Young, Jingles Hair Design Anthony Bayer, Anthony Bayer Hair Danny Pato, D&M Hair Design Kylie Hayes, Moha Hairdressing Michael Beel, Buoy Salon and Spa Shannon Dowd, Zibido Hair

COLOUR EXPERT OF THE YEAR Kristie Kesic, Cobelle Creative Sanja Scher, Chiseled Hair Shannon Bunn, Bush Factory Stevie Corthine, Stevie English Hair

NSW/ACT HAIRDRESSER OF THE YEAR Ali Holmes, Wild Life Hair SoGo Carolyn Gahan , Carolyn Jayun Hair Christopher Byrne, Sloans of Lane Cove Hanan Ibrahim, Lahfastyle James Calabria, Franco of Canberra Jenni Tarrant, Bond Hair Religion Paula Hibbard, Paula Hibbard Zoe Wilde, Sir & Duchess

QLD HAIRDRESSER OF THE YEAR Amy Gaudie, Urban Chic Andre Faiva, Revolution Hairdressing Brodie Lee Tsiknaris, Rokstar Salon Elle Schoemaker, Cobelle Creative Jack Horton, Jack Horton Hair Jules Tognini, lil’ off the top/Togninis Ryan King, Togninis Shae Tsiknaris, Tsiknaris Hair

SA/TAS HAIRDRESSER OF THE YEAR Johnny Georgiou, Barbery The Craft of a Barber Lisa Robertson, Pipsqueek In Saigon Mario Fioravanti, SJ Establishment

WA/NT HAIRDRESSER OF THE YEAR Jude McEwen, TONI&GUY Perth Central Matthew Woolley, Pierrots Hair Studio Stephanie Bellairs, Cabello by Stephanie Bellairs Terrina Brown, Zedz Timothy Pascoe, Tim Pascoe Hair

APPRENTICE OF THE YEAR Adrian Köhnenkampf, Rubi Hair Richmond Amelia Loucas, BIBA Gertrude Street Chinta King, Jack Horton Hair Paige Cameron, Cobelle Creative

INDEPENDENT STYLIST OF THE YEAR Charlene Fernandez, Charlene Fernandez Hair Hanan Ibrahim, Lahfastyle Jo Sym-Choon, Jo Sym-Choon Hair Matthew Woolley, Pierrots Hair Studio

MASTER CUTTER OF THE YEAR Brodie Lee Tsiknaris, Rokstar Salon Elle Schoemaker, Cobelle Creative Jake Putan, Jake Putan Jules Tognini, lil’ off the top/Togninis Ryan King, Togninis Sanja Scher, Chiseled Hair

NEW CREATIVE TALENT OF THE YEAR Adam Harant, Wild Life SoGo Christopher Byrne, Sloans of Lane Cove Elle Schoemaker, Cobelle Creative Evie Golding, Rokstar Salon James Morris, BIBA Gertrude St Jenni Tarrant, Bond Hair Religion Louise Graham, Hey Hair Tep Read, SalonXPapas

AVANT GARDE HAIRDRESSER OF THE YEAR

BEST COLLAB OF THE YEAR Intercoiffure Australia Stephanie & Coco The Blonde and The Barber

CREATIVE TEAM OF THE YEAR – SALON OR SALON GROUP Bach Hair Ella&Jade Jack Horton Hair Rubi Hair SJ Establishment Sloans Salons

HOT SHOTS TEAM (SPONSORED BY GOLDWELL, GHD, EXCELLENT EDGES AND AMAZING HAIR) Adam Harant, Wild Life SoGo Alyssia Pearson, TONI&GUY Broadbeach Eliza Andrews, Royals Hair Emily Carter, Em&Co Hair Evie Golding, Rokstar Salon Hayley Warner, Oscar Oscar Salons Carindale Leanne Kay, Stevie English Hair Louise Graham, Hey Hair Mario Fioravanti, SJ Establishment Matthew Woolley, Pierrots Hair Studio Natasha Tsangaris, Luke Reynolds Hairdressing Scott James Sheehy, TONI&GUY Newtown

INTERNATIONAL HAIRDRESSER OF THE YEAR Cos Sakkas, TONI&GUY Darren Ambrose, D & J Ambrose Errol Douglas, Errol Douglas Gary Hooker & Michael Young, Hooker & Young Kerry Mather, KJM Salons Mark Leeson, Mark Leeson Martin Crean, MODE Hair Sally Brooks, Brooks & Brooks

AhKim Anthony Tan, AhKim Art of Hair Fabien Maillot, Fab Hairstyle Louise Graham, Hey Hair Paul James Graham, Paul & Paul Salon Sharon Blain, Sharon Blain Education INSTYLE 27

ONSTAGE

I

SQUAD GOALS

ntroducing your all new ghd Style Squad for 2021 (or #ghdstylesquad2021 if you’re on social media). An exhaustive search is over and the 2021 team has been named, comprising 40 talented emerging hairdressers – 30 of which are new to the squad - who will now enjoy the hairdressing journey of a lifetime.

“A big congratulations to our team of ambitious stylists who are eager to learn and elevate their styling skills with ghd,” the brand said. “With access to exclusive education, mentorships, ghd events, fashion shows and networking opportunities, we are so excited to see what’s in store for our style squad this year!”

This opportunity is particularly significant as it falls in the brand’s historic 20th year, which is being celebrated with an exclusive collection and campaigns signifying the milestone birthday. The new Style Squad will no doubt add to these important festivities.

Without further ado, here’s your team. Representing SA, WA and VIC we have Natasha Bennier from Kaz Hair Brighton, Tahlia Price from Jarah, Adrian Köhnenkampf from Rubi Hair, Georgia Freedman from Rokk Ebony, Markis Weis from TONI&GUY Georges, Chelsea Osborne from Fenix Hair Studio, Sara Jade from SJ & Co and Melissa Pinzone from J & Co Hair Studio.

The ACT and NSW representatives consist of Francesca Bettiol from Franco, Alisha Mortensen from Edwards and Co, Eliza Andrews of Royals, Monique Taylor of Ampersand, Ellen Lai of Que Colour, Maddy Robinson of TONI&GUY mosman and Aarron Baker of TONI&GUY Bondi Junction.

From New Zealand, the talented team is made up of Kayla Matagi of Vivo – Lower Hutt, Lillian de Olivieira from Loxy’s, Lily Yve from N’Spyre Red, Asha Martin of Pony, Jordan James of Head Rush, Rachel Dobson of Bella Vita and Samantha Cat Dane of Rodney Wayne Northlands.

28 INSTYLE

WELCOME YOUR GHD 2021 STYLE SQUAD, A NEWLY ANNOUNCED GROUP OF HAIRDRESSERS WHO WILL JOIN TOGETHER TO ELEVATE THEIR SKILLS THROUGH INIMITABLE EXPERIENCES. QLD squad members are Emily Jane of Oscar Oscar Salons, Demi Brown of Ms Francis, Ali Harley of Tigerlamb, Bethany Rabel of Becky B Hair, Viola Hornstein of Style Mecha, Lili Naumann of Becky B Hair, Torrie Lennon of Rokstar and Whitney Kelly, Kellie Handricks and Lucie Lavergne, all from Elysium.

Ten members will carry over from 2020 into the 2021 team. These are Bianca Francis of HBM, Joshua Scott of Vivo – Milford, Dan De Luca of TONI&GUY South Yarra, Ambah Hughes of The New Black Industries, Bec Snow of Alchemy, Leeanne Stirton of Alarah, Joseph Jacque of Fox & The Hair, Skye Browne of Buoy Salon & Spa, Megan Botica of Zibido and Nicole Simpson of Hair Management Co. This illustrious list of names is about to discover the inspiring, career-elevating, inimitable opportunity that is the ghd Style Squad. Join us in congratulating them!

For more information visit www.ghdhair.com/au

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ONSTAGE

THE BIG GHD CELEBRATED ITS 20TH ANNIVERSARY WITH A LIMITED EDITION LAUNCH AND BEAUTY EVENT, LOOKING BACK ON TWO DECADES OF MEMORIES AND INNOVATIONS WITH THEIR SALON AND BEAUTY COMMUNITY, WRITES ARIANA PEZESHKI.

Vakoo, Phoebe Thompson and Cynthia Taylu

30 INSTYLE

I

t’s hard to believe it’s been 20 years since ghd changed the face of the hairstyling industry. Since 2001 the cult heat stylers have garnered love and praise from both consumers and industry professionals. Jump to 2021 and ghd remains a powerhouse in the beauty world selling 2 million stylers annually, with 300 beauty awards and five products from their incredible line-up sold every minute.

In celebrating this milestone, the night was the ideal opportunity to look back on ghd’s accomplishments and celebrate just how far the brand has come. ghd’s 20th anniversary event took place on March 31 at Chin Chin restaurant in Sydney, hosting multiple hair and beauty experts, media and influencers.

The evening was filled with glitz, glamour, canapes and bubbles to mark the momentous milestone in heat styling history. The event allowed for media, hairdressers and business owners to catch up and celebrate the latest unveiling and sleekest launch to date, ghd’s 20th Anniversary Hair-itage Couture Collection.

Speakers included Grant Norton, National Education Manager for ghd ANZ, Ludovic Dellazzeri, Managing Director for ghd ANZ and celebrated stylist and ghd Creative Artist, Richard Kavanagh. The team shared their stories and insights behind the brand and why they have remained a global market leader in hair styling products, in 19 countries and growing.

Grant hosted the evening’s festivities kicking off the speeches starting with “20 years of ghd, happy birthday ghd,” as the

ONSTAGE

67%

OF PARTICIPANTS audience sung in unison. He continued on to say, “thank you so much for coming out and celebrating, it has been a tough 12 months, and finally, we can be together to celebrate and have a dance tonight.”

Grant went on to reveal the ghd 20th Anniversary Limited Edition Hair-itage Couture Collection, featuring the platinum+ smart styler, helios professional hairdryer and advanced professional gold styler in a limited edition Ombre Chrome colourway.

Richard spoke and asked the audience, “how many of you have ever had a bad hair day? How many of you have had a good hair day?”

“First of all, I just wanted to say congratulations to ghd for making 20 years, that’s amazing,” Richard said. “It is

such an iconic brand and it’s really nice for me to have been part of that journey.”

The night’s celebration sparked emotion in several of the attendees, reminiscing on their experiences purchasing their first ghd and what that moment meant to them.

The event also had the first ghd to arrive in Australia in 2002 at the venue, which was fitting as some heartfelt stories were heard of die-hard ghd consumers who, still to this day, have their original tool.

Since 2001 ghd has changed the hairstyling game empowering women to have a “good hair day” for 20 years.

The sentiment behind the brand is much bigger than a hair tool or accessory, but a memory and a part of making women look and feel beautiful.

Guests were also treated to a first look at the 20th Anniversary Hair-itage Couture Collection and waited their turn to sit in the stylist chair to have their hair touched up with ghd tools. The style most worn for the night was loose waves and gold and silver sparkly dresses, truly fitting the theme of a 20th-anniversary bash. Drinks and hors d’oeuvres were flowing through the chic Chin Chin venue, and guests mingled and caught up with industry professionals, icons, and veterans.

Here’s to the next 20 years with ghd!

For more information visit Video www.ghdhair.com/au

IN A CLINICALLY SUPERVISED TRIAL

EXPERIENCED A POSITIVE RESULT

INNO V

PATEATION NT

FSP

Vakoo

[Follicle Stimulation Program]

Jade Tunchy, Bella Varelis and Bec Cvilikas

THE PROVEN TREATMENT FOR THINNING HAIR IN MEN & WOMEN *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney

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INFEATURE

BAD HABIT BLONDEE’S FAITH WILLIAMS GIVES HER ADVICE ON HOW TO GUIDE YOUR CLIENTS IN THE RIGHT DIRECTION WHEN IT COMES TO HAIR HABITS.

W

e all know being a hairdresser puts you in a position of extreme hair authority, and clients come to you for style, cut and colour advice in the pursuit of true hair goals. While you can definitely show them what to do, it’s also important to guide them in what not to do, and the common hair habits they need to be breaking.

Hairdresser and influencer Faith Williams from BLONDEE Salon is leading the charge, outlining five common hair habits your clients should leave in 2020.

“Over the years in the hair industry I have seen it all,” Faith said. “There are some real myths out there when it comes to hair such as avoiding regular trims because people are trying to grow their hair, or the need to shampoo hair all the time to keep it clean and healthy. People get into these bad habits and don’t realise they are doing something that could really damage their hair in the long term, until maybe they start seeing the bad effects and wonder why. I challenge clients to take action, break those nasty habits and prioritise hair health, starting today.”

Use her wise words to guide your clients in the right direction, by breaking these five bad habits.

AVOIDING REGULAR TRIMS BECAUSE THEY ARE TRYING TO ‘GROW’ THEIR HAIR It may feel counterintuitive, but professional hairdressers know the value of keeping hair cleanly cut to grow it, even if clients sometimes are unaware.

“When client get split ends, they continually split further up the hair shaft, which leaves hair thin, with wispy ends, which will eventually break off. If there is lots of breakage, this actually prevents hair growth,” Faith explained. She advised a trim every eight weeks for longer, thicker, healthier locks so make sure your clients are rebooking!

FORGETTING TO USE HEAT PROTECTOR This is a retail must-have that clients can’t surpass and Faith likens heat protector products to the hair equivalent of sunscreen.

It minimises damage from hot tools and also UVA and UVB rays.

32 INSTYLE

“Hot tools dry out hair which can lead to lots of split ends, faded colours and toners, and frizzy and unmanageable ends. Heat protector creates a barrier, locks in moisture and help to smooth the cuticle and fight frizz,” she said.

SHAMPOOING HAIR TOO FREQUENTLY Faith warns against over-cleansing hair, as it can dry out both the hair and scalp as it overcompensates by overproducing too many natural oils to fight this routine. Instead she recommends twice a week for actual hair cleansing (three if your client has been working out a lot) and then a hefty dose of dry shampoo.

“Your client can actually create some amazing hairstyles with dirty hair, such as a messy low bun with a scrunchie. Not only will no one notice that dirty hair, but they will think they put lots of effort into it when in reality it only took a few minutes,” Faith said.

OVERDOING TONER Faith can scientifically explain why this is on the bad habit list, and instead recommends your clients tailor their care regimen to the strength of their hair and product, toning their hair roughly once every three shampoos.

“So many people constantly overtone their blonde hair thinking it will make it go blonder and brighter. Blonde shampoo and treatments help to eliminate golden tones in the hair as the violet counteracts gold, but if clients have toned out the gold in one shampoo and continue to use it too much, the blonde actually begins to go darker as the violet and blue tones build up in the hair and make it look lifeless and dull,” she said.

USING NON-PROFESSIONAL PRODUCTS ON PROFESSIONALLY COLOURED BLONDE HAIR “Professional products have a higher concentration of ingredients compared to non-professional products. This means salon products have not been diluted and are of a higher quality, meaning the hair will benefit quicker from such ingredients penetrating the hair shaft and working internally and not just cosmetically sitting on the outside of the hair," Faith said.

Professional products, advice and expertise are so essential in your clients’ hair journey. Lead them on the right path, with the necessary tools in hand and understanding of their own hair to break these hair habits.

For more information visit www.blondee.com.au

AHIA

MEDIA PARTNER

PROUDLY SUPPORTED BY

Creative

AUSTRALIAN HAIR INDUSTRY AWARDS

! e l a S n O s t e Tick GALA AWARDS NIGHT 14TH JUNE 2021 QUEENS B-DAY WEEKEND. THE STAR. SYDNEY

Black Tie/Formal/Cocktail Dress To Impress

7.00pm – 11.00pm

Ticket includes 3 course a la carte dinner and 4 hour drinks package of beer, wine and soft drinks

1 - 5 Tickets $295 each 6 - 9 Tickets $285 each 10 + Tickets $275 each Special Accomodation Price Available To Guests At The Star Ph. 1800 700 700 USE CODE MOC140621 Mocha Group are the owners of Hair Biz, Beauty Biz & Barber Shop Magazines, Hot Shots & Beauty Squad, Australian Hair Industry Awards - Business, Australian Hair Industry Awards - Creative, Australian Beauty Industry Awards, Australian Make Up Industry Awards & Australian Modern Barber Awards.

www.australianhairindustryawards.com.au

INFEATURE

@billieeilish

@billieeilish

TRANSFORMERS BILLIE EILISH’S NEW BLONDE LOOK IS A TESTAMENT TO THE POWER OF PROFESSIONAL HAIR, QUALITY IN COLOUR AND TRUE PATIENCE, WRITES SHANNON GUSS.

T

he old adage is that blondes have more fun, but honestly Billie Eilish’s trademark dual-tone neon green roots with dark ends looked pretty fun to us. Even so, the songstress broke the internet and went blonde recently, and now she has shared that complicated process to her over 80 million Instagram followers.

Billie’s iconic former look was her staple colour for two years and has even had important connections to her mental health, with the singer saying its long lease as her look was connected to “mental stability and growth”. The new blonde look follows the recent release of her documentary, titled A Little Blurry, and marks, in her words, “the end of an era” and “a new era”.

The new look debut ushered in this new era, immediately following her pivotal win at the Grammys and hitting Instagram on March 18 to the tune of over 22 million likes and 355,000 comments. The post reached one million likes in just six minutes, becoming the fastest picture in the history of the platform to accomplish this feat. The reveal made headlines around the world, on major news, beauty and fashion sites.

Presented as a platinum blonde lowok with a trending shaggy fringe and some choppy length past her shoulders, the look certainly made an impact with fans.

The change took up to two months to facilitate, with Billie and hairdresser Lissa Renn starting the process on January 15. In this time, Billie wore a wig during the gradual transformation process (or, a wig and hat to the 2021 Grammys), so that she could share the full reveal when the look was totally ready.

34 INSTYLE

Due to the dual-tone shade she had beforehand, her evolving colour was varied during the process, with the previously black sections flitting between brown and red and the formerly green roots reaching silver blonde quicker.

Billie has now gone fully behind the scenes and lifted the proverbial curtain, sharing every step of this process and showcasing her wig and intermediary colour on her Instagram story, all with date stamps.

With this bold change and a shining light on the process behind it, Billie is championing the power of hair and the necessity of professional hair service.

Lissa has also shared that just taking the black colour out of her hair was a six week commitment, and a strict hair care regimen and patience were key in maintaining hair quality and preventing damage at this time. Billie says her hair is now healthier than it’s been in a long time.

This all-new colour and style is both a dynamic new chapter for Billie, and a sense of coming home to her literal roots, as she is a natural blonde. In the hair salon community, we can all appreciate some key themes on this hair transformation journey – the transparency around the time, length, patience and work in these major hair transformations, the noted priority of hair quality in creating aesthetic change and the extreme connection between hair and identity that we facilitate everyday.

With this bold change and a shining light on the process behind it, Billie is championing the power of hair and the necessity of professional hair service. Let that forever break the internet.

Shop. Learn. Compete. Connect.

Your guide to the ultimate weekend on the hairdressing calendar.

Video

SHOP | LEARN | COMPETE | CONNECT Sunday 13 and Monday 14 June Carriageworks, Sydney Video

Shop. Learn. Compete. Connect.

We lay down the basic facts - the what, why, when and where of Hair Festival 2021, starting your guide to the hair event of the year.

2021 sees the introduction of Hair Festival, a dedicated two-day event focused solely on the professional hair industry.

With space for the hair salon community to SHOP, LEARN, COMPETE and CONNECT, this event will bring the industry together to fire on every cylinder. The event partners with leading brands and industry organisations to combine for the true betterment of Australian hair.

After the end of Hair Expo, announced in 2020, and with the highly events and education-driven industry kept apart and, in parts, locked down for so long, Hair Festival 2021 was created as the ideal way for the community to come together again, be inspired, learn something, seek out new innovations and recapture the fun, exuberant, electric energy of this inimitable industry.

Hair Festival 2021 will take place at Carriageworks in Sydney over the Sunday and Monday of the Queen’s Birthday long weekend, that’s June 13 and 14, 2021. Carriageworks has hosted an array of beauty, fashion and entertainment events in its long and storied history and is poised as the ideal meeting spot for this important occasion.

Follow @hair_festival on Instagram and HairFestivalAustralia on Facebook and for more information visit www.hairfestival.com.au.

Shop. Learn. Compete. Connect.

Welcome the Hair Festival MarketPlace, the only event in the industry where hairdressers can enter for free and shop the latest brands.

MarketPlace is the two-day exhibition space, restricted to the hairdressing industry only, where you can connect and unite – and also, importantly, shop – like never before. Hairdressers can register online now to enter, entirely for free.

Showcasing exclusive innovations from a huge variety of hair and beauty brands, it offers a refreshing and hair-product-focused floorplan for the ultimate MarketPlace experience.

Engage with leading brands, purchase the latest industry innovations, learn and be inspired by live on site demonstrations and discuss business or relax and unwind with your colleagues at three dedicated networking hubs.

The Festival Hub is your place to relax in the MarketPlace.

Plan a meeting with a company, or enjoy chatting with your hairdressing mates over a coffee. Here you can evaluate all the information you’ve received and plan your return to the stands. It’s the ultimate spot for downtime and socialising through the big weekend.

The Barber Hub is a dedicated space, showcasing the latest in barber products, equipment and furniture. You will be inspired

by The Bootleg Project, which will share the latest barber techniques and how to use them across the industry.

Finally, visit the Business Hub to chat with companies who will assist you in aspects of payroll, insurance, accounting, leasing and many other facets of your business. This is an area of the MarketPlace that must not be missed, actively building the salon industry in its business pursuits.

YOUR PASSPORT TO INNOVATIONS, LEADING BRANDS AND THE ULTIMATE SALON SHOPPING EXPERIENCE, FREE TO ENTER AT HAIR FESTIVAL 2021.

WHAT’S IN STORE FOR THE INSPIRING REAL TALK BUSINESS EDUCATION DAY SUNDAY JUNE 13

As one of four core tenets of Hair Festival weekend – SHOP, LEARN, COMPETE, CONNECT – the ‘learn’ aspect stands out as a major area to elevate your skills and knowledge the way only hairdressing’s feature weekend can teach you.

Real Talk 2019 speaker and social media expert James Fitzgerald will present Social Media Marketing Beyond Vanity, where he will share his insights on how to use social media to truly affect business and offer tangible benefit to salons.

Education looms as a highlight even within a very packed Hair Festival agenda. On the schedule you can look forward to the Real Talk education forum on the Sunday of the festival, making its return from its successful 2019 event to offer informative, relevant, engaging and high-powered learning with some major industry names.

Other speakers will offer a multitude of topics to ignite your business mindset.

As an example, Australian Hairdressing Council CEO Sandy Chong will present The Changing Industry, supporting the hair community in business and mental health.

The first names announced for the platform consisted of Real Talk 2019 MC and speaker Terry Hawkins, who will lead a session titled The Tough Talk, covering how to give feedback and deal with conflict, in a session that takes the fear out of this difficult management task. She is joined by Phill Nosworthy and his Full Stack Resilience session, which will uncover new levels of emotional resilience and intelligence for a more successful life.

Tom Donato, will educate on culture and leadership, two key pillars in the management of a successful salon.

Finally, a panel titled Technology and the Salon Experience will focus on true innovation to maximise efficiency and master the client experience, while also discussing in-salon sustainability.

Three bold panels will be presented as must-attend sessions and features of the whole weekend, building on the Real Talk 2019 panels that gave inimitable insights into technology, management and salon life.

“Real Talk was one of the most uplifting and motivational weekends in my career,” said award-winning salon owner Sharlene Lee of Circles of Hair of the 2019 event. “It reinforced that there really are no limits to what you can accomplish in your business. I personally gained a clearer vision of my yearly goals and where I wanted to steer my business. I can’t wait for this year’s Real Talk and Hair Festival.”

A Salon of the Future panel offers understanding into future-proof strategies and key learnings from leaders in the salon industry. A Salon Culture and Leadership Panel, with industry icons including Sharlene Lee, Jaye Edwards, Rita Marcon and

“I’m looking forward to catching up with my hair family and to help grow and support everyone in our industry.

This is what we have all been waiting for and I wouldn’t miss it for the world.

It’s what we all need to take our salons to the next level.”

10:00am – 10:30am

Registration & Morning Tea

10:30am – 11:30am

Terry Hawkins – The Tough Talk

11:30am – 12:00pm

Panel: Salon of the Future Simone Abaron, Apotecari; Paul Frasca, Sustainable Salons; Lance Kalish, Salon Lane; Richard Kavanagh, piiq Digital

12:00pm – 12:30pm

Sandy Chong, AHC – The Changing Industry

12:30pm – 1:30pm

Networking Lunch

1:30pm – 2:30pm

Phill Nosworthy – Full Stack Resilience; Becoming anti-fragile in business and life

2:30pm – 3:15pm

Panel: Salon Culture and Leadership Sharlene Lee, Circles of Hair; Jaye Edwards, Edwards And Co; Tom Donato, Xiang Hair; Rita Marcon, Goldwell

3:15pm – 4:15pm

James Fitzgerald – Social Media Marketing Beyond Vanity

4:15pm – 4:45pm

Afternoon Tea

4:45pm – 5:15pm

Panel: Technology and the Salon Experience Renya Xydis, Dyson; James Shale, Dyson; Kristy Hines, Aveda; Brooke Jones, Beau-Tex

5:15pm – 5:20pm

Cameron Pine – The Final Wrap

5:20pm

Finish

Video

F E S T I V A L E D U C AT I O N S E S S I O N S DISCOVER ALL THE VARIED, MOTIVATING EDUCATION SESSIONS AVAILABLE ON MONDAY JUNE 14 AND DON’T MISS THIS EXTENSIVE AND INSPIRATIONAL LINE-UP AT HAIR FESTIVAL.

Hair Festival has now announced the most comprehensive and diverse range of education available in Australia all in one place.

The Hair Festival education sessions programme is now totally filled, creating a packed agenda for attendees on Monday June 14. The day will offer a varied mix of inspiring classes hosted by industry experts, brands and speakers, with innovation at its centre. The classes will run the gamut of business and creative education, all delivered by individual experts and leading companies.

Social media expert James Fitzgerald of Social Media Knowledge (SMK) will educate on Developing a Highly Effective Digital Strategy.

James will cover organic and paid social media tools to provide a blueprint for social media that will deliver measurable results.

Creatively, Dyson Hair will showcase the Experience Dyson with Damien Rinaldo session, fusing the ground-breaking technologies of Dyson with the inspirational talents of inimitable hair influencer Damien Rinaldo.

The Pivot Point National Education Team, led by international educator Vic Piccolotto, will present Unlock your Potential, to show off creative looks and educate on their systems approach that can transform both your work and, with it, your confidence.

Excellent Edges Ambassadors Jules Tognini, Tom White and Sam Overton, along with Pete Walstab, will present One Night Arvo Stand, a session of too-cool haircuts and the necessary dose of humour from this loveable group. ghd will collaborate with Rumbie & Co to celebrate the art of textured hair. Rumbie Mutsiwa is an all-new ghd Creative Artist & Texture Specialist, who will take attendees on an intellectual journey of all thing’s curls, waves and texture with live model demonstrations featuring multiple hair textures and ethnicities.

Seamless1 will feature two talented Seamless1 artists with a 30-minute session each. Co-founder and Director of Education at SARAH JADE Hair, Sarah Emilia, will teach her unique extension application method and colour matching strategy. Additionally, national educator and ambassador Matthew Jabbour from Hair Den will educate on his SHORT to LONG TRANSFORMATION session.

The sessions will offer an abundance of technical knowledge, as AREA Academy helps attendees find an alternative perspective to elevate their potential, explaining both the why and how of their

process and cutting techniques. This will be achieved through visual demonstration and in-depth explanation showcasing an array of modern men’s styles from the team.

Importantly, The Purpose-Driven Profit, hosted by Sustainable Salons co-founder Paul Frasca, will offer a line-up of leading commentators that will uncover why and how adopting ethical and circular economy practices, new transactional technology and community-mindedness can help salon businesses, presenting practical ideas and a new way of thinking.

The inimitable Clive Allwright for education brand Pilaroo will offer opportunities for hairdressers to promote and facilitate their salon work and education, coordinating educators, salons, apprentices and students in their dynamic network, as explained and educated in this session.

Multi-award winning hairdressing educator and salon business expert Mick Dwyer will educate on Pricing Your Services for Success, with topics teaching various pricing types and structures to embolden your salon business.

Guests will also be treated to education from TONI&GUY in Connected – Self-expression and Freedom. This session will be led by the TONI&GUY Australian Artistic Team.

Master Cutting will be a session delivered by De Lorenzo, presented by award-winning cutting specialists Ryan King and Laura Spinney, as well as Australia’s only pixel colour educator, Angela Soong, who will elevate these edgy cuts with dynamic hues.

Additionally, Timely salon software will offer technological and business education, in a session titled Why An Inclusive Salon Is Good For The World And Good For Your Business, which educates salons on how to use this important ethos to win more customers, retain them at higher rates and make more money. Led by Timely’s Chief People & Inclusion Officer, Mary Haddock-Staniland, and including other industry panellists, this discussion will help the hair industry become more accessible, inclusive and successful.

Finally, illustrious hair icon Richard Kavanagh will educate on session style and his secrets to creating award winning imagery, for piiq.

If you want to elevate your skills you’ve come to the right place.

Learn with inspiring education over the Hair Festival 2021 weekend.

SOCIAL MEDIA KNOWLEDGE

ELITE HAIR EDUCATION

DYSON

PIIQ

SUSTAINABLE SALONS

GHD

9:15am – 10:15am

Track 8

Timely – Why an inclusive salon is good for the world, and good for your business Mary Haddock-Staniland

Track 12

ghd – Education collaboration with Rumbie Rumbie Mutsiwa (Rumbie & Co)

Bay 20

James Fitzgerald – Developing a highly effective digital strategy

Session 2

10:45am – 11:45am

Track 8

Dyson – Experience Dyson with Damien Rinaldo (Boris the Cuttery)

Track 12

Pivot Point – Unlock your Potential Sarah Conlon, Mikail Dasko and Vic Piccolotto

Bay 20

Mick Dwyer - Pricing Your Services

Session 3

12:15pm – 1:15pm

Track 8

Excellent Edges – One Night Arvo Stand, Pete Walstab, Jules Tognini, Tom White and Sam Overton

Track 12

Clive Allwright, Pilaroo

Bay 20

Sustainable Salons – The Purpose-Driven Profit, Paul Frasca

Session 4

1:45pm – 2:45pm

Track 8

De Lorenzo – Master cutting Ryan King, Laura Spinney and Angela Soong

Track 12

TONI&GUY – Connected – Self-expression and freedom

Bay 20

TBA

Session 5

3:15pm – 4:15pm

Track 8

TBA

Track 12

piiq - Session Styling Unplugged Richard Kavanagh

Session 6

4:45pm – 5:45pm

Track 8

Seamless1 – Zero Visibility & Lights.Camera.

Action! Sarah Emilia (SARAH JADE) & Matthew Jabbour (Hair Den)

Track 12

AREA Academy – The Wonder Of Why Eoin McCarthy, Leigh Winsor and Daniel Fortino

DYSON

AREA ACADEMY

TONI&GUY

Session 1

DE LORENZO

SEAMLESS1

TIMELY Video

WIN AT HAIR FESTIVAL 2021.

The live competition floor will once again be open as Hair Festival 2021 fulfils the ‘compete’ aspect of its ‘shop, learn, compete, connect’ tagline.

The competitions will run between 30 and 45 minutes, with 20 minutes of additional scrutineering. Winners and runners-up will win a Hair Festival Competitions trophy, and winners will additionally receive editorial exposure and valuable sponsor prizes, to be announced.

The competitions will be hosted by industry icon Michelle Anthony.

The event will offer three categories – Editorial Glam Slam, as a fashion week style, cover image look, Barberstreet 2021, the high quality, sleek answer to men’s style and Dream Team Collab, creating one vision with three team competitors.

Barberstreet 2021

Barberstreet 2021 is made to cut, style and shape the hair of one male model, for a readymade street look. The competitor must clearly create a change of style by cutting or removing 3cm or more from the hair. Basically, go dapper or go home.

Editorial Glam Slam

For Editorial Glam Slam, competitors must create their look on one female model, with hair styled up, down or even with hair ornaments or hairpieces. Create the look that could be a fashion magazine cover, right there on stage and bring the runway to Hair Festival.

Dream Team Collab

Lastly, Dream Team Collab presents beauty meets Avant Garde, with teamwork as its unifying factor, on one model, male or female. Structured in a team relay format, each competitor has 10 minutes until they pass the proverbial baton (or straightener, as it were).

COME TOGETHER, NETWORK AND CELEBRATE OVER THE JUNE LONG WEEKEND.

As a longstanding hair industry weekend, the Queen’s Birthday will continue to act as a meeting point and beacon for our salon community, showcasing the renowned solidarity and spirit in hairdressing.

On Sunday June 13 there will be two fantastic opportunities to connect and celebrate with the community, taking the party long into the evening.

Hair Festival Wonderland is open to anyone in the industry. Imagine a party with festival themed decorations, entertainment, food and drinks, plus the opportunity to meet and greet and mingle with other hair professionals and brands at the event.

The inaugural Wonderland event will be the true celebration and reunion that the full hair industry deserves. Tickets are priced at $125.

Before that, the annual Schmoozefest, an event organised by the Australian Hairdressing Council (AHC), will open the night, partnering with Hair Festival as an important industry get together. In this event, tickets are sold to AHC members only.

As a company involved with the AHC, you will be able to mingle with these members at your leisure. Schmoozefest will end with the Hair Festival Wonderland reveal.

Don’t miss your opportunity to come back together with the hair industry and honour its inimitable party spirit. After so long spent apart, with live events few and far between, this night looms as an epic reunion for the salon community.

Hair Festival tickets run the gamut of education sessions, the Real Talk business education events and must-attend parties, while, importantly, the MarketPlace is now and always free to enter. Register for that perk now and then see what other components of the event appeal to you.

Hair Festival All-Event Pass This convenient pass offers it all over both days, with access to all sessions and events across the entire weekend at a price of $595. We recommend going with an All-Event pass if you want to maximise your time at the event and experience all it has to offer, while saving money in the process.

Real Talk Education Ticket A Real Talk pass allows access to the packed education agenda on Sunday June 13 at a price of $245 for the full-day program.

Festival Education All-Day Pass This pass is currently available for $325 and offers à la carte education sessions and classes on Monday June 14. You can also purchase individual Festival Education Sessions to attend single or specific classes, each for $65.

Festival Wonderland Ticket Party all night on Sunday June 13 with this ticket for $125.

Whether you want to network with friends and colleagues, discover the latest hairdressing innovations or learn from a diverse array of educational figures in all things business, industry and creative skill, Hair Festival has you covered.

Book in now and we’ll see you there.

Ticket Type

2nd Release Tickets (Price ex GST)

MarketPlace Sunday 13 & Monday 14 June Entry only to the dynamic exhibition space

FREE

Hair Festival All-Event pass Sunday 13 & Monday 14 June Enjoy the entire weekend at a reduced price. Access to: FREE MarketPlace | Full-day REALtalk program | All Festival Education Sessions | LIVE Hair Competitions | Festival Wonderland

$ 595.00

REALtalk Sunday 13 June Full-day program of curated sessions with keynote speakers, panels and highly-relevant topics

$ 245.00

Festival Education Sessions All-Day pass Monday 14 June À la carte education sessions and classes offered by industry educators and companies showcasing their education portfolio

$ 325.00

Festival Education Sessions – Individual sessions Monday 14 June Single education sessions or classes

$ 65.00

Festival Wonderland Sunday 13 June The Hair Festival party to connect and network while enjoying festival themed decorations, entertainment, food and drinks

$ 125.00

BE ONE OF THE FIRST IN NSW TO EXPERIENCE THIS UNIQUE SALON CONCEPT AND SUSTAINABILITY CHAMPION AT HAIR FESTIVAL. Discover H2Cuts, a mobile haircutting salon boldly powered by 100 per cent renewable Hydrogen and making an appearance at Hair Festival to drive its role in progressing the industry forward at the hair salon event.

The initiative is thanks to the NSW Department of Primary Industries (DPI) in partnership with Sustainable Salons and the Australian Hairdressing Council, providing an opportunity for the NSW DPI to begin a conversation with regional communities about exploring opportunities to lift agriculture’s energy productivity and reduce its carbon footprint. By offering haircutting services and using a range of electrical devices such as clippers and hairdryers, the H2Cuts trailer is a novel way to showcase this sustainable energy source to regional and rural NSW communities.

In its ground breaking creation, David McCowatt from Process Gas Solutions partnered with NSW DPI to develop the Hydrogen fuel cell used on board H2Cuts. Pure hydrogen gas is

supplied by a gas cylinder, reacting with oxygen from the air inside the fuel cell to create electrons.

From there, variable output voltage from the hydrogen fuel cells is corrected and filtered to 26.8v DC. DC power is supplied to a DC/ AC inverter and 240v AC power is supplied from the inverter to the power outlets, providing a max load of 2000w.

The H2Cuts interior was designed and constructed by Xanda Luca Interiors while its exterior trailer wrap was designed by Sustainable Salons.

Beyond just its technology and design, the revolutionary salon has sustainability and community front of mind at every turn. As such, H2Cuts is staffed by hairdressers from the Sustainable Salons and Australian Hairdressing Council member networks, who will showcase this renewable energy concept in a personable, fun and skilful way, as they cut and style hair in various communities solely using tools powered entirely by Video

the Hydrogen fuel cells located in the trailer.

With this community mindset, H2Cuts is touring regional NSW as of April to October 2021, to be showcased at a variety of festivals, field days and conferences everywhere from Wagga Wagga to Orange, Tocal, Dubbo, Mudgee and Gunnedah during its tour.

Importantly, its only metro appearance in Sydney will be at Hair Festival, so attendees can take the opportunity to be one of the first in NSW to receive a zero-emissions haircut and see the technology for themselves.

Hair Festival is made for the progress of the hair industry, for networking, learning, growing and pushing the salon community forward, but also in its pursuit of a more ecoconscious, innovative industry at large. A partnership with Sustainable Salons and this opportunity with H2Cuts personifies that ethos.

Don’t miss out on this imperative industry experience.

HAIR FESTIVAL EDUCATION EVENTS 2021

14 JUNE TH

.CLEAN. ACADEMY .CLEAN. ACADEMY .CLEAN. ACADEMY

Presents

10:45

12:15

Colour | Cut | Style

Colour | Cut | Style

John Pulitano Vincent Nobile

1:45

Natalie Anne Pauline McCabe Belinda Keely

Travis Bandiera Belinda Mills

3:15

Mary Alamine Bec Wyatt Colour | Cut | Style

Digital | Editorial | Colour

BOOK YOUR TICKETS AT HAIRFESTIVAL.COM

52 INSTYLE

SMOKE SIREN The allure of French silhouettes and understated luxury fuse in a commercial editorial that elevates blonde tones within the eyes of the 2021 L’Oréal Professionnel Colour Trophy Winner, Massimo Tirimacco. From smokey blonde to neutral tones of cool and warm, Smoke Siren takes an autumnal influence and gives it all year round appeal.

Eloide Wears: Aaizel Contrast Button Front Maxi Dress Anna Quan Knit Jordon Pants Reliquia Adrijana Earrings Maddy Wears: Camila & Marc Xeros Shirt Dress Buttermilk Bianca Spender Copper Loreal Pant Jeffery Campbell Morphed-ok Boot

Hair: Massimo Tirimacco Photography: Milos Mlynarik Styling: Monica Morales Make up: Jason Branigan Creative: Cameron Pine

INSTYLE 53

Maddy Wears: Camila & Marc Olivia Knit Cardi Bianca Spender White Crepe Sedge Pant Oroton Alice Wide Belt

54 INSTYLE

Elodie Wears: Bianca Spender Stormy Silk Satin Ode Top Bianca Spender Stormy Satin Crepe Carter Pant Reliquia Adrijana Earrings

INSTYLE 55

Maddy Wears: Bianca Spender White Crepe Esquire Jacket Bianca Spender White Crepe Sedge Pant

56 INSTYLE

Elodie Wears: Gaia Coat Jacquemus Les Bottes Pantalon Leather Boots Rylan Link Earrings

INSTYLE 57

58 INSTYLE

Elodie Wears: Maggie Marilyn Somewhere 01 Turtleneck Bianca Spender Grey Melange Lunar Top Bianca Spender Grey Melange Stardusk Skirt Reliquia Adrijana Earrings

Maddy Wears: Wynn Hamlyn Felix Blazer Wynn Hamlyn Welt Pocket Mini Skirt

INSTYLE 59

INPROFILE

MASSIMO TIRIMACCO

X L’ORÉAL PROFESSIONNEL 2021 COLOUR TROPHY WINNER MASSIMO TIRIMACCO HIT THE SESSION STUDIO TO CREATE A CLASSIC FRENCH EDITORIAL WITH AN EDGE. SMOKE SIREN MEETS NEUTRALS AND NATURALS AS WE EXPERIENCE AUTUMN WITH A FRESH BLONDE APPROACH TO HAIR. What is your favourite style and why?

This is a hard one. Obviously I love so many different styles but my clients love when they come in for a haircut to be finished off with a nice soft and effortless wave or a big bouncy blow-dry.

What were your go-to products on the shoot?

My go-to’s on shoot day were L’Oréal Professionnel Tecniart Super Dust, L’Oréal Professionnel Tecniart Liss Control and L’Oréal Professionnel Tecniart Air Fix. How does winning awards like L’Oréal Professionnel Colour Trophy give you the drive to continue to create editorial hair?

The definition of L’Oréal Professionnel Colour Trophy for me has never been about competing, my focus has always been to showcase my work and create commercial looks that are relatable to everyone. It has been part of my journey

60 INSTYLE

since the beginning and I will always be grateful to be part of the history of L’Oréal Professionnel Colour Trophy.

How does L’Oréal Professionnel complement your approach to hair?

L’Oréal Professionnel is a world-renowned brand, from great education support, to a huge range of products. This gives us the confidence and allows my staff and myself to be creative in the salon and achieve any look possible.

INPROFILE

What do you love most about collaborating on editorial?

With editorial shoots, it is highly important to collaborate with a great team and have a positive vibe on the day. I love the creative process; the mood boards, the vision, the photographer and the stylist. I work with my wife, who is the make-up artist on all the shoots. Like me, she is highly inspired by fashion, so we work well together. It is a phenomenal experience to see your creative vision come to life through an editorial shoot.

2021 Colour Trophy winning image

What was your favourite look on the shoot and why?

I love a good bespoke up-style and playing with unique accessories but it was also great to work with short hair and transform it into different looks to create a different vibe. I always like to step outside the boundaries and work autonomously with hair. It is really great that L’Oréal Professionnel always support me to be artistically authentic throughout the entire creative process, from brainstorming ideas to placing the final touches on the shoot.

Who do you most look up to in hairdressing?

Sam McKnight. He is inspiring, and someone I really admire, as I relate to his specific style, especially his commercial and editorial looks. He has been doing hair for editorial, catwalks and advertising campaigns and I love his culture. I am inspired by him and his passion for hair. To be at the head of his game, like he is, is just incredible!

What do you look for in model?

In a model I look for someone who is versatile and who is a natural beauty. I always see my models as a blank canvas, possessesing raw beauty that can translate in an editorial and commercial way. I see all my wonderful clients as models to showcase my work and ensure every style I achieve makes them feel empowered and confident with their hair.

MODEL MASTER ♥ INSTYLE 61

THE EDIT

CHRISTOPHER HUNTER OWNER OF WILLOMINA SALON, WOOLLAHRA

HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC? My wife Kassy Hunter designed our salon; I would say her style is natural wood and stone, antique Indian pieces, pastel colours, linen fabrics and a lot of plants.

HOW DO YOU START YOUR MORNINGS? I usually have a super rude 5 am wakeup call thanks to our 5-month-old baby and a 3.5-year-old. Our current morning routine consists of a walk down to Bondi Beach, coffee and the playground while I let Kassy get a few more hours of sleep in the morning.

HOW DO YOU UNWIND AFTER A DAY AT WORK? I’m a sucker for Trash TV and I’m talking proper trash, think Married At First Sight and The Bachelor, not Netflix or Stan.

PICK YOUR POISON? Mezcal - I can’t get enough of it.

THREE DESERT ISLAND HAIR PRODUCTS/TOOLS? Dyson Supersonic™ hair dryer, Dyson Corrale™ hair straightener, and Kérastase Fresh Affair Dry Shampoo SOMETHING YOU CAN’T LIVE WITHOUT? My family.

BEST ADVICE TO GET OVER HEARTBREAK? It’s been so long since I’ve been heartbroken, my mum used to say “Chris, time heals all wounds, you’ll be fine”. Meanwhile, I was downing 100 beers a day to pass the time!

WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW? Copper, copper, and copper with a textured heavy fringe. I love cutting fringes, they are my thing and with winter just around the corner, it’s fringe time.

FORECAST FOR A 2021 HAIR TREND? Natural hair textures, razor cuts, mullets, and I do love a gorgeous blow-dry, but currently we're diffusing as much hair as we can to bring out that natural curl.

FAVOURITE INSTAGRAM ACCOUNTS? @delilah_hair_studio, @jodypachniuk, @cushla.hairdresser, @nudiejeans and @browncardigan.

A CAREER HIGHLIGHT? I’ve done multiple fashion weeks both national and international. My brand ambassador work, and editorial spreads, but I’d have to say my career highlight is building WILLOMINA into a successful business.

We do all people in all hair types, not just babes and influencers.

A QUOTE TO LIVE BY? “Lead with love, not fear.”

62 INSTYLE

THE EDIT

TOM COLE OWNER OF TOM HAIR STUDIOS, DOUBLE BAY HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC? Morocco meets Turkey paired with contemporary objects and textures throughout. Our salon aesthetic features handmade Moroccan forest green tiles, vintage terracotta, Turkish pots and textured walls.

WHERE IS YOUR ULTIMATE HOLIDAY DESTINATION? Tokyo.

WHAT ARE SOME HAIR PRODUCTS OR TOOLS YOU WILL ALWAYS REACH FOR? I can’t live without my Mizutani scissors.

PICK YOUR POISON. Domaine de la Romanée-Conti - if you know you know.

BEST ADVICE SOMEONE HAS GIVEN YOU? Where there is a will, there is a way. It sounds simple but I’ve lived by it my whole life.

WHEN DO YOU FEEL HAPPIEST? When my email inbox is empty.

A SONG THAT IS FOREVER ON REPEAT. Clair de Lune by Flight Facilities.

WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW? Now that we are going into winter, Australia’s humidity has disappeared and that means a heavy fringe is in order. I’m also loving copper tones at the moment.

SIGNATURE SCENT? Oud Ispahan Christian Dior.

FAVOURITE INSTAGRAM ACCOUNTS? Alm studio @studio.alm and Russh Magazine @russhmagazine.

A CAREER HIGHLIGHT? One of the Royal Weddings, but as you can imagine, I can’t say too much!

A QUOTE TO LIVE BY? “Learn from yesterday, live for today, hope for tomorrow,” said by Albert Einstein.

INSTYLE 63

MY WAY

CHIC IN WHITE BRIDGET MOHR SALON OWNER OF THE TORTOISE AND THE HAIR, PALM BEACH This is such a chic and effortless look. I really love the tone on tone two-piece suit, perfectly paired with just the right amount of gold jewellery and a khaki cross body bag to give the outfit some much-needed punch of colour. This head to toe white outfit exudes instant style and class in a timeless way but with a modern-day twist on accessories. For her hair, I would add some face-framing highlights and teasy lights through the ends of the hair to give the colour a bit more ‘oomph’ and to pop in all the right places. Also adding soft bangs around the cheek length to open the up face and then take off the base length to the collarbone. A textured cut would work great on her in order to keep the cool girl vibes but create a sharper, more polished look!

MY WAY

A RETRO VIBE JORDYNN QUILENDERINO

COLOUR SPECIALIST AND STYLIST, GALLO HAIR

Let’s start with the positives, I love the textured DIANEboots GORGIEVSKI and the pop of colour with the SALON bag,OWNER there is something AND CREATIVE cool about wearing DIRECTOR it asKODA CUTTERS, a cross-body overBONDI the front versus dangling on one shoulder which is the usual norm for most small bags. But honey, Confident, that powerful jumper! Where and trendsetting! do I begin? I I think really my loveAbuelita the juxtaposition had curtains between with that the exact textures print and in the her colour home in palette, California which for aresonates few decades. withNevertheless, me as a hair colourist. the cut and shape Bridget is Bardot fun, especially bangs with paired a slightly with her more lived lived-in in, cool-girl colour would hair. Speaking complete of this her look hair, her gorgeously. colour compliments I would incorporate her sun-kissed a root skin shadow wonderfully. with someI would free hand-painted like to see a bit highlights more balayage and finish pieces it off to tie with thea colour Redken together, EQ shadestogloss add intention. for the ultimate The sunny shine tone and of lustre. her money I would piece stylereally it using brightens the signature her face without K-Blowdry overdoing we offer it.atI love KODA. the It’s lessaislivedmore approach in 70s effortless when itlook comes using to styling, Redkenperfect Wind for Blown her just-rolled-outta-bed 05 to created volume and look,texture.

I suggest detangling with something hydrating and gentle, like R+Co Pinstripe, just a few spritzes throughout will do the trick.

Shop. Learn. Compete. Connect.

Your hair weekend is here!

13 & 14 June 2021 Carriageworks Sydney

Book your tickets now

MarketPlace FREE to attend

Don’t miss the only weekend we all come together.

Sponsorship opportunities now available Jo Cowan +61 410 594 189 jcowan@intermedia.com.au

@HairFestivalAustralia www.facebook.com/HairFestivalAustralia

www.instagram.com/hair_festival/ @hair_festival www.hairfestival.com.au

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www.instagram.com/babylissproau

L: Top & pants Sass & Bide, boots Zara, earrings Reliquia R: Dress Sass & Bide, boots Steve Madden

Hair: Lisa Polini Photography: Milos Mlynarik Styling: Monique Moynihan Make up: Cat Smith Creative Direction: Cameron Pine

De Lorenzo educator Lisa Polini embarked on some serious colour work to explore the realms of De Lorenzo’s Nova 360° colour portfolio from pantone peach to violet purple, while rocking bobs, short layer work, soft textures and a metallic styling palette.

L: Dress Carla Zampatti R: Top Tibi

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SESSION

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L: Turtleneck Coop by Trelise, jacket Cooper, skirt Zara R: Dress Sass & Bide, turtleneck Isabel Marant

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SESSION

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INPROFILE

Vintage shirt and top from Zoo Emporium, necklace Reliquia, belt Zara, pants Baum Und Pferdgarten from Order Of Style

Dress One Fell Swoop, necklace Zara, bracelet Reliquia

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INPROFILE

Lisa Polini (pictured right)

LISA POLINI

X DE LORENZO PASSIONATE EDUCATOR AND DE LORENZO ARTIST LISA POLINI PUSHED THE BRAND’S COLOUR PALETTE WHILE HUMBLY SHARING AN INSIGHT INTO ANDROGYNY AND BOLD COLOUR.

How would you describe your style?

My normal aesthetic with collections is very androgynous. So for this collection my number one style goal was to create something that was commercially softer and appeals to colourists and hairdressers across the country.

What were your go-to products on the shoot?

The looks were styled with the De Lorenzo Elements range. Earth-Air-Wind-Fire. There is always a product in this range that allows you to finish hair with a polished or textured look and re-work as needed.

When it came to colour for this shoot, the De Lorenzo Novacolor 360° concept was implemented.

A combination of their Hybrid colour technology was paired with and enhanced by our Novasemi and Novafusion shades. I was also blessed to have a play with something new and exciting in the pipeline for the company. Without giving any secrets away, I was blown away with the luminous shine and saturation that can be achieved. It’s something I know our salons will be thrilled to see launch so stay tuned to see that little secret!

What is your favourite colour at the moment?

I’m not sure if you can ever ask a colour educator what their favourite colour is and receive a straight answer. At De Lorenzo the saying ‘Individual Hair Needs Individual Care’ is drummed into you from the moment you start as a team member, so every colour combination is always about enhancing someone’s natural beauty. So instead of answering if I have a favourite colour in particular, I’m going to answer with this, suitability and technique will always be in style.

Who do you most look up to in hairdressing?

I’ve had the pleasure of meeting, training under and also assisting some of the industry's greats over my 2.5 decades. The list is so big I don’t think I could choose only one. So many of them fill my inspiration and admiration cup to the brim in different ways.

However, a lot of that wouldn’t be possible without the guidance and nurturing of my two favourite Aussie Men. Mr Benni Tognini and Mr Emiliano Vitale! They opened my world up and helped me connect with so many of these wonderful artists, so I will be forever grateful to them.

How does the De Lorenzo family complement your approach to hair?

I personally am all about education within the industry!

Sharing knowledge leads to a better standard and I can honestly say the support and confidence the De Lorenzo family have invested in myself and fellow colleagues is next level. They continually help us to grow as creatives by recruiting guest artists from all over Australia to help share their skills and passion for excellence in the haircare industry.

What do you look for in model when doing hair work?

I usually look for a model excited for change, as wigs are not something I usually work with. I have a passion for short hair so I usually hunt high and low for models prepared to lose those locks.

What was your favourite look on the shoot and why?

I’d have to say the duo shot of the models together. I love the strong lines in the images and the colour just pops so much against the metallics.

DREAM TEAM ♥

You coloured the models hair, hair pieces and wigs for the shoot. Explain the process and what colours you were going for?

I have to give a shout out to one of our colour accounts in WA called Hair Rehab. The owner Sharryn has been in the wig and extension business for as long as I can remember and is heavily involved in the television scene over here. We ordered the hair pieces and wigs to use along with the models own hair, with what we thought was plenty of time however the pandemic had other plans for us and we still had nothing to colour 48 hours before flying to Sydney. She let me raid her private stash and I knocked out some midnight colour sessions on the Friday and Saturday nights in the salon to get everything done in time. I focused on the mood board and used the references to create a colour palette that complemented the theme.

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CAMPAIGN

FROM SPAIN, WITH LOVE LAKMÉ’S NEW CAMPAIGN MERGES THE BRAND’S PAST HERITAGE AND FUTURE-THINKING INNOVATION, OFFERING A CONTEMPORARY TAKE ON LAKMÉ COLOUR.

W

elcome a new campaign from Lakmé, poised as a new era of fresh hues, inspired by the brand’s Spanish heritage but equally anchored in innovation and progressive concepts. The series of images epitomises the wearable luxury that we know as Lakmé.

The photographs are built to showcase Lakmé colour in its capabilities and diversity, to resonate with professional hairdressers and clients alike. The campaign feature the brand’s colour approach to universally revered shades of bronde, red, brunette, and blonde, as well as bold copper and platinum tones.

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CAMPAIGN

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CAMPAIGN

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CAMPAIGN

The collection was created with the full range of brand colour technologies - Lakmé’s flagship colour Collage, demi-permanent hair colour Gloss, ammonia-free permanent colour CHROMA, and the lightening line k.blonde.

Collage offers high-performance full coverage colour for true artistic scope for dynamic colour work. The colour is infused with OF5 high-performance technology to enrich its colour power, intensify hair fibre care and create quality and longevity in colour.

The product boasts a higher concentration of ingredients that care for the hair fibre, alongside softening and conditioning properties.

The demi-permanent Lakmé Gloss can be combined with Collage as a comprehensive approach to refreshing colour on mid-lengths and ends from second applications. Gloss is formulated to help take care of the hair fibre and cuticle, while prolonging long-lasting colour.

Next, CHROMA also includes OF5 technology to deliver 100 per cent coverage, as well as pure-shine, longevity, comfort within the hair and scalp and natural softness. It provides colourists and stylists with intense, natural, customisable, versatile hues and a wide range of highlights. k.blonde finishes the colour offering as a lightening line for the coolest, coldest blondes, with total makeover capabilities, while still respecting and caring for the hair.

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CAMPAIGN

Specifically for each look in the campaign, Lakmé created the bronde look with Lakmé k.blonde and Gloss in a free hand balayage style and with face framing details. They also created a hero red look with Lakmé CHROMA, built with different technologies for the roots, middle, ends and face frame of the hair, developed as a total colour correction.

For the brunette look Lakmé k.blonde, Gloss and CHROMA were instrumental technologies, lightening panels of the hair and toning it completely. For the trending blonde look, Blonde Lakmé k.blonde and CHROMA were used through foils over the whole head.

Lakmé Gloss was used for the copper look, started on a pre-lightened 9 level, while platinum utilised Lakmé k.blonde and CHROMA. These looks were all maintained and protected fully with Lakmé Teknia care products, spanning its Full Defence program, Colour Stay and its White Silver product specifically for the blonde looks.

Running the full colour gamut for inspirational, wearable hues steeped in tradition while staying totally fresh, look no further than Lakmé’s new look for your creative motivation.

For more information visit www. thehaircaregroup.com or call 1300 437 436 82 INSTYLE

CAMPAIGN

INSTYLE 83

@gigiringel

INFEATURE

@zendaya

@lizzobeeating

FRINGE BENEFITS WE’RE LOOKING AT WHAT’S MAKING HAIR WAVES (OR CURLS) AROUND THE WORLD, AND CURLY FRINGES ARE TOTALLY TRENDING. LEARN ALL ABOUT THIS CRAZE FROM BROOKS & BROOKS IN LONDON.

T

rend alert from the UK – the curly fringe is definitively in right now, merging supreme cuts with natural and diverse styles and textures, and becoming entirely relevant for curly-haired clients.

According to Sam Ashcroft, a member of the creative team at Brooks & Brooks, London, this look thrives with individual approaches and by catering to versatile textures, rather than being treated with a more universal approach.

“We know that a little goes a long way when cutting curly hair and creating a great shape can last months,” he said.

“Traditionally fringes and curly hair have been thought of as a big no, but times are changing and we think curly fringes are a great way of giving you an easy cool-girl style.”

Within this trend there are a multitude of fringes that can suit curly-haired clients, with Sam recommending super wide to short and micro styles, with headbands poised as a go-to accessory.

Longer fringes and eyebrow-skimming cuts that blend into the sides can also be an ideal feature style.

As style icons, think Stevie Nicks as the OG muse, with current favourites Zendaya, Lily Collins, Beyoncé and Ciara leading the way as of late.

Happy cutting!

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@lilyjcollins

SABRE GROUP

BLONDE AMBITION JOICO’S BLONDE AMBITION IS SIMPLE – OFFER QUALITY, TECH-SAVVY PRODUCTS TO LIFT EVERY BLONDE TO NEW HEIGHTS WITHOUT SACRIFICING HAIR’S SHINE OR CONDITION.

J

oico’s Blonde Life collection of products offers salons a lightening and brightening system that prioritises care with complementary take home products – a Brightening Shampoo, Conditioner and Masque all built with strand-strengthening and bond-building Arginine and a nutrient-rich blend of Tamanu and Monoi oils. These components fight against brassiness, off-tones, fading and damage for the ultimate blonde hues.

For salon professionals, the savvy system offers up to 9+ levels of fast-acting lift, and is proven to keep blondes bright and on-tone for up to 8 weeks. It offers healthy-looking results without additives, for nourished, stronger tresses, created in just one treatment.

Key ingredients include Monoi Oil, which is rich in essential fatty acids and blends Coconut Oil and Tahitian Gardenia Flower Extract for nourishment and protection. It also replaces essential moisture from the inside out for softness, elasticity and body, while polishing the hair surface, fighting frizz and guarding against dryness. Additionally, Tamanu oil is a rare oil from Southeast Asia, built with essential fatty acids and Omega-6 and Omega-9 for shine protection and smoothness.

The first step in the complete Blonde Life system is the in-salon Lightening Powder, a high-lift formula that’s fast and effective in creating blonde looks. The product is supported by a powerful conditioning formula, avoiding damage in the process.

From there, the next step is centred on a trio of home care products renowned for their nurturing, sulfate-free formulas, specially formulated to combat brassiness, brittleness and breakage, even after your clients have left the salon.

The range’s Brightening Shampoo cleanses the hair, restores it to its optimal pH level and banishes brass, with a luxurious lather quality for clients. Its partner Brightening Conditioner offers illuminating hydration and softness in a light lotion, with serum properties that revive and polish hair without weighing it down. The Brightening Masque is made to intensely hydrate, detox and illuminate, as a quick-rinse treatment that softens the hair and neutralises trace minerals that lead to dullness and yellowing before they appear.

These products are infused with NEW SMART RELEASE TECHNOLOGY, a one-of-a-kind liposome delivery system that packs a punch by continuously releasing a trifecta of healthy-

hair ingredients - Rosehip Oil, Arginine, and Keratin. The optimised Keratin proteins find and fix damaged spots in the hair, for the ultimate repair and protection. The use of Natural Detoxifiers also neutralise chlorine and are vital in removing trace minerals, keeping hair on-tone between salon touch-ups.

Also in the Blonde Life family are the Quick Tone Liqui-Crème Toners, which are quick and powerful, taking five minutes or less in salon on pre-lightened blondes. Discover the range of Sand, Silver, Violet, and Clear hues, which can be used as individual shades or intermixed, for a complete catalogue of blondes. These essential blonding tools feature anti-breakage technology and nourishing exotic oils for maximum shine.

Joico Blonde Life supports salon professionals in their artistry and clients in their never-ending search for blonde perfection.

For more information visit www.joico.com.au or call 1300 764 437

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INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

REDKEN Frizz Dismiss Rebel Tame and Frizz Dismiss Conditioner and Frizz Dismiss Instant Deflate – 1300 650 170 JOICO Heat Hero and Humidity Blocker+ – 1300 764 437 OUIDAD Advanced Climate Control – 02 9666 3611 PURE Walnut Scrub Hair and Scalp Pre-Wash Treatment – 07 3850 6200 KMS Therma Shape Straightening Conditioner – 1300 135 722 KÉRASTASE Genesis Masque Reconstituant and Genesis Anti-Breakage Fortifying Hair Serum and Genesis Anti-Breakage Fortifying Hair Serum – 1300 651 991

86 INSTYLE

INHAIR

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Et – 02 9978 nitiis0666 magnat dis sumque nobis doles ut and BLONDME All Blondes Mask qui derorem re conseniet estem aut quunt eturerumquas endam quia net quiate enis odiTRICHOVEDIC omni re dolorumquam Luxury Shampoo fuga. Et utShampooing es et de quam, Luxeet ad quassimet alibusae etus alignatis andest Luxury quamDeep qui acestiae Therapyvelest, Masque – 02 9489 iniatur, 7776 quatisi mporendit, sam quodi sape cuptatem cori coreribus, volorere offictibus nonsequi conem ratessitati abo. cone corepratese REUZELnones No Rinse et dollor Beard aut Wash aut and Clean Bis rerfernam re ped mo tem quiatur aut liquo quassum and que Fresh soleni Beard volendi Serumoremque – 1300 956 735 experesti tem in comni beaquiassit, qui quam, nonseque necatus arias remporibus occus, ut ut eum fuga. Ut libus sinvelessin PUREOLOGY Pureology Nanoworks consed quam fuga. Quassim ossitem fuga.

Gold Shampoo – 1300 651 991 Ugit exped ullupta tiorest otatem aut rem ra pro cone seque doluptat landionse inus.

MOROCCANOIL All in One Leave-in Conditioner and Volumising Mist – 1300 437 436SUBHEAD HERE Bis et asiniti omnis ilitem aut inctorae FANOLA No Orange Vegan Shampoo – 1300et362 autaqui 652 sit essi berum a nos quist eati cusaperciis doluptatet quam nimpore vent, KOBO PROFESSIONAL Damage Repair Ultimate autendit, sumquam ulpa volor animus Remedy Serum and Sea Salt Spray – 1300 quatur 343 572accusaeprae sam repratem dolorec tatium, qui tecabor uptiam sincide latate MALIBU C Hard Water Wellness Shampoo lique rehenti dolora quia nonsequias and Conditioner – 02 9666 3611 aborpostibus pa aut imo cus re, ut offic tem alia cuptur suntet molorepellam ulliquibusda si aperum fugit, undaeperios sapedipsam vitatem et facestis id quis

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INHAIR

JOICO Color Balance Purple Shampoo and Conditioner – 1300 764 437 PUREOLOGY Colour Fanatic 21 in 1 and Style + Protect Soft Finish Hairspray – 1300 651 991 ALFAPARF MILANO Semi Di Lino Volumizing Mousse Conditioner – 03 336 2088 ARTAV Ice Blonde Conditioner – 08 8300 1999

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/ ES

/COMFORTELFURNITURE/BOARDS

INSPIRAT I

Resort N O

ON SP AC SAL

GET THE LOOK

YOUR SALON DESIGN STYLE

modern mediterranean & dreamy escapes Take us away to the Mediterranean and dream of a resort style salon with sculptural proportions and feminine undertones. Earthy, dusty tones are taking centre stage, think clay, rust, blush and peach with natural materials like travertine, terrazzo, light timbers and rattan to add a sense of escape. Lush tropical foliage completes the look.

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1 3

THE PALETTE

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GET THE LOOK FROM COMFORTEL 1.MESSINA TERRAZZO Salon Mirror 2.ARIA TAN II Styling Chair 4.SADDLE STOOL TAN II 5.RIVER Wash Lounge

www.comfortel.com.au

INHAIR

ANTI Everything Spray and Shine Spray – 0416 229 999 ARTÉGO Lola Color Mask Orchid – 02 9099 1111 SISLEY Hair Rituel La Crème 230 – 1300 780 800 KERATIN COMPLEX Colour Care Shampoo – 02 9666 3611 BONDIBOOST Hair Growth Shampoo – 0431 406 127 RUMBIE & CO Curl Treatment – 02 9318 0698

90 INSTYLE

MAKE A BEAUTIFUL MOMENT LAST

Is the ultimate hair colour formula. With breakthrough innovative COLOUR-in-CORE Technology colour is locked into the hair providing excellent colour long lasting results with an amazing shine.

Colours are arranged in 7 shade categories with 39 colours ranging from level 3 to level 13, each with a clear colour tone.

SIMPLE TO USE WITH STUNNING RESULTS

THE CRYSTALLIZING STRAIGHT SYSTEM THE Ultimate straightening.

Unbelievably soft, BLEACH smooth hair.

MASTER A unique bleaching system using Bond Technology – ideal for everyday bleach challenges.

I BI LI EACIIHI M/�S 1 I I �

by PRIM I ENCE

I BI LI EACIIHI M/�S 1 I I �

by PRIM I ENCE

ASIAN COLOR FES

IDEAL FOR CREATING THE COOLEST COLOURS

SPRINAGE

Luxury haircare for retail and in salon use

EKI is the official Australian distributor of Shiseido Professional and Arimino Hair Products.

For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit www.eki.com.au Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia

TRENDING SALON STYLE

Blush Romantic FEMININE REIGNS SUPREME IN THIS SALON LOOK WITH BLUSH SOFTNESS. LAYERED WITH CONTEMPORARY FURNITURE, NATURAL TEXTURES AND A TOUCH OF METALLIC LUXE FOR CONTRAST, THIS SALON DESIGN WILL BECOME THE PERFECT HAVEN OF FEMININITY - AND AN INSTANT INSTAGRAM FAVE. WORDS & STYLING LISA FELEPPA

LACHAISE @lachaise_hairboutique

BOHO BLONDE @boho.blonde.perth

YOUR SALON DESIGN STYLE

soft, pretty, with loads of blush and brass Blush Romantic Salon Look by Comfortel

Rosie Salon Chair Comfortel Furniture www.comfortel.com.au GET THE LOOK – Styling Station: Halo Brass Salon Mirror with Marble Floating Bench & Brass Comet Footrest Comfortel Furniture www.comfortel.com.au Blush Salon Stool Comfortel Furniture www.comfortel.com.au

Arch Retail Shelves Comfortel Furniture www.comfortel.com.au

DESIGNER TIP !

Bras s is your best friend if you want a sense of elegance. Te xtures like marble & dr ied florals gi ve it a feminine to uch.

ESTHER LANE @estherlane_

Sansa Waiting Seat Comfortel Furniture www.comfortel.com.au

Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture.

For more inspiration on salon design ideas go to comfortel.com.au or @comfortelfurniture on Facebook, Instagram or Pinterest.

92 INSTYLE

EMILLY HADRILL HAIR EXTENSIONS @emillyhadrillhairextensions

3 STEPS PURIFY ANTI-HAIR LOSS & ANTI-DANDRUFF CONCENTRATED VIALS

Do you suffer from scalp problems? Natural Look Purify Range includes targeted formulations developed to stimulate hair growth, treat and prevent scalp problems including dandruff, hair loss and oiliness.

Formulated with a potent blend of Tea Tree Oil and Artav Australia’s exclusive herbal complex of Active Botanical Extracts, the 3 STEP program consist in:

CLEANSING - TREATING* - PREVENTING. Purify restores the natural pH balance of the hair and scalp, reducing premature hair loss whilst promoting hair growth. * Apply treatment vials twice a week for 6 to 12 weeks. Box contains 12 vials x 10mL. CONTAINS NO SULPHATE, PARABEN, MINERAL OIL, GLUTEN.

MADE IN AUSTRALIA | FORMULATED IN ITALY | CRUELTY FREE | VEGAN

www.naturallook.com.au NATURALLOOK.COM.AU

| INFO@ARTAV.COM.AU | +61 8 8300 1999 | w w.facebo k.com/NaturalLo kAustrali/

www.instagram.com/naturalo k_australia/

NATURAL LOOK AUSTRALIA

TREATMENT FEATURE

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HAIR TREATS DISCOVER NATURAL LOOK’S CONCENTRATED TREATMENTS TO REPAIR AND MAINTAIN HEALTHY LUSCIOUS LOCKS FOR ALL CLIENTS’ HAIR TYPES.

restructures, fortifies & hydrates overstressed, damaged hair

ttaining luxurious healthy hair is a never-ending battle for some clients, and repairing a damaged mane is necessary to cater to all types of hair. Treatments are so essential to maintaining hair health whether that be in the salon or in between appointments at home. Treat yourselves and your clients to specifically formulated treatments to show some much-needed love to hair in distress.

If damaged hair in need of repair is top of mind when it comes to treatments, then Natural Look offers a comprehensive range of three targeted treatments to eliminate and prevent hair worries clients deal with on a daily basis. From preventing dandruff to fighting premature hair loss, there are extreme benefits to assist and ensure treatments will fly off your in-salon and retail shelves.

The Natural Look Concentrated Treatment vials can be used as a retail offer or as a salon add on. The products are sold as a 12 piece pack or individual vials in order to maintain your client’s hair between salon visits as a treatment course at home.

The Intensive Concentrated Treatment is specifically formulated to aid stressed and damaged hair, helping clients with over-processed, damaged locks and the hairdressers that have to work on them too. As we know, extensive heat styling leads to damaged hair, and the brand is utilising enriching Pro-Vitamin B5 and Active Botanical Extracts to nourish,

TREATMENT FEATURE

hydrate and penetrate the hair fibre for internal hair reconstruction. The savvy formula allows for rebuilt strength, moisture, shine and luminosity in hair.

There are many causes for clients who suffer from itchy scalps and dreaded dandruff. Scaly, crusty scalps can irritate and leave clients feeling less than their best when they come into a salon. However, there are treatment options to soothe client’s hair worries. The Anti-Dandruff Concentrated Treatment gently cleanses the scalp to prevent dandruff, hydrate the hair and control the irritating effects of heavy and persistent dandruff. Ingredients such as Piroctone Olamine, Nettle Extract and Tea Tree Oil offer soothing relief for nourished, healthier hair.

Hair always seems to grow at an exponential rate where we least want to see it and at a slower pace on our scalps. As a solution, Natural Look’s Anti-Hair Loss Concentrated Treatment gently cleanses the skin surface around the hair follicle, which aids in hair and scalp health and re-growth.

Tailored treatments with a mixture of active ingredients are designed to strengthen the hair and make hair loss prevention a priority by stimulating blood cells.

Also from Natural Look, the Purify 3 STEP program incorporates uniquely formulated shampoos and conditioners that maintain and enhance results in hair health with Concentrated Treatments and a Tonic Treatment to target specific areas.

Purify Anti-Dandruff and Anti-Hair Loss

Concentrated Treatments also add to the treatment sector for better hair health.

There are hundreds of different ways clients can damage their hair, whether it’s the use of too many heat styling tools, overprocessing or over-cleansing. Indulging in hair treatments offers a dose of muchneeded hair nourishment to reinvent soft, shiny and healthy hair year-round.

Put your clients’ number one hair concerns front of mind and stock your salon’s shelves with the most necessary treatments that will have them coming back for multiple appointments and hair rescue sessions to come. Natural Look’s suite of solutions is poised as a go-to in salon and at home.

For more information visit www.artav.com.au

INTENSIVE CONCENTRATED TREATMENT VIALS Is your hair in distress and in need of extra love? Cherish it with Intensive Concentrated Treatment*, a targeting treatment enriched with Pro-Vitamin B5 and Plant Extracts to nourish and hydrate, deeply penetrating the hair fibre to reconstruct from the inside. Specifically formulated to repair overstressed and damaged hair from the frequent use of heat styling tools, with Intensive Concentrated Treatment strength is rebuilt, moisture is replenished and shine is restored. * Apply treatment vials weekly or more often as necessary for hair that is overstressed and damaged. For best results, it is recommended to use the Intensive cleansing and ongoing protection range. Box contains 12 vials x 10mL. CONTAINS NO SULPHATE, PARABEN, MINERAL OIL, GLUTEN.

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A U S T R A L I A

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F O R M U L A T E D

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I T A L Y

NATURALLOOK.COM.AU | INFO@ARTAV.COM.AU | +61 8 8300 1999 |

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NATURAL LOOK AUSTRALIA

TREATMENT FEATURE

YOUR CLIENTS’ MUST-HAVE HAIR REMEDIES.

BASE 1 Minute Treatment - 07 3208 1892 INNOLUXE V2 Elixir Leave-In Treatment - 03 9583 1575 PURE ELEMENTS Lavender Softening Mask – 03 9583 1575 REF Intense Hydrate Masque – 03 9583 1575 RUMBIE & CO Curl Treatment – 02 9318 0698 MUK Deep Muk 1 Minute Ultra Soft Treatment - 1300 768 264 MUK Intense MUK Repair Treatment - 1300 768 264

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TREATMENT FEATURE

MUK Head MUK 20 in 1 Miracle Treatment - 1300 768 264 MUK Spa Argan Oil Repair Mask - 1300 768 264 12REASONS Marula Oil Mask – 02 9666 3611 DESIGN.ME Gloss.me Hydrating Treatment Mask - 02 9666 3611 TRICHOVEDIC Luxury Deep Therapy Treatment Masque - 02 94897776 SCHWARZKOPF PROFESSIONAL Fibre Clinix Hydrating Treatment – 02 9978 0666 LENDAN Hair ID Personalized Treatment System – 1800 536 326

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INFEATURE

BOTTLED EVO BOTTLE BLONDE OFFERS A TRIO OF TECHNOLOGIES THAT ELEVATE YOUR ARTISTRY. DISCOVER THOSE PRODUCTS AND THEIR CAPABILITIES HERE.

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et’s put a spotlight on Evo Bottle Blonde, a curated set of tools that reliably allows colourists to put performance first in all lightening situations – otherwise playfully described as the Swifter Lifter.

The professional lightening portfolio is comprised of three products – the Powder Lightener, Clay Lightener and Colour Remover – that offer peak lightening power, adaptability and clean, even blonde results, with professionals, clients, people and planet always core to the brand ethos.

The intelligent products are committed to putting performance first with savvy formulation elements. For example, all formulas are fragrance-free to reduce scalp irritation and sensitivity during the lightening process, while also being vegan, cruelty-free and gluten-free, with a planet-first approach that’s core to the Bottle Blonde mantra.

Evo also uses refillable bags to help reduce plastic waste and ensures products are formulated without petrochemicals, like mineral oil, instead using ingredients like isopropyl myristate, guar gum, rice starch and kaolin that are better for the environment.

These ingredients build condition, hydration, strength.

The Powder Lightener shows these extreme strengths, as a tool that is suitable for all lightening applications and evenly lifts up to 9 levels while preserving hair strength and moisture.

It doesn’t dry out, swell or bleed and its grey colour allows for a clear visual of the hair during processing. The Powder Lightener is also formulated with a creamy consistency for easy and precise application.

The Clay Lightener is made for creative and precise free-hand lightening, without the need for foils, that evenly lifts up to 8 levels while maintaining hair strength and moisture. The product’s thick and creamy consistency is ideally conducive to precise free-hand application and adheres easily to the hair, also 98 INSTYLE

forming a coating on the outside that keeps moisture on the inside to prevent dryness, crumbling, swelling or bleeding.

These dual products provide it all for blonde focused colourists, with the Clay Lightener the go-to tool in artistic, free-hand processes and to support these creative techniques, and the Powder Lightener allowing an array of application types.

The third product in the trio is the Color Remover, made for the removal of direct dye, demi-permanent and permanent colour from colour-treated hair, effectively removing all types of hair colour and pigments with its unique combination of gentle persulphates and strong cleansing agents.

Colourists can work with Evo Hue-Verse Cream Developers in this process, which act as creamy and rich all-purpose developers that provide maximum lightening performance, condition and shine. The products boast viscosity for superior adhesion, as built with yellow chamomile and plant-derived glycerine for stellar condition and shine.

Evo supports these important technologies with top-tier marketing promotion and education, aiding salons in every aspect of the colour and lightening process and emboldening artistry to its fullest.

Reach your potential with Evo Bottle Blonde – the Swifter Lifter.

For more information visit www.thehaircaregroup.com

INFEATURE

TECHNI COLOUR DATELINE IMPORTS HAS ANNOUNCED THE LAUNCH OF SILVER BULLET’S NEW AND COLOURFUL HAIR DRYERS, DEBUTING FROM JUNE.

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group of new and colourful hair dryers have joined Silver Bullet’s range of heat styling tools launching this June. Silver Bullet was born in hairdressing salons and is a proudly Australian owned company with over 15 years of professional quality hair appliances which hairdressers know, love and trust. Now, Silver Bullet has introduced two new colours to the Ethereal range, a new colour to the Silver Bullet Hyper X, two new colours to the Silver Bullet Obsidian and the brand new Silver Bullet Quantum, meaning you can style in your colour of choice.

The brand new striking colours are built into tools that are faster, better, and more affordable than ever, in keeping with the Silver Bullet hairdryer motto. With exceptional performance in both heat and speed, there is truly only one Silver Bullet.

Previously available only in classic black, Silver Bullet Ethereal Hair Dryer introduces two new options in bright pink and aqua. The colours offer a fun new take on styling and a burst of excitement to drying clients’ hair. They may be new colours on the outside but expect they are just as brilliant on the inside.

Silver Bullet Ethereal Hair Dryer packs a surprisingly powerful 2000 watts of power and includes a long-life AC motor, two-speed settings, three heat settings, two styling nozzles, a removable filter cover and a two-year warranty.

Salon quality ensures Silver Bullet Hair Dryers stand up to day in, day out use, creating beautifully shiny and silky smooth results every time. Every hair type and texture is catered to with the Ethereal, and now with even more reason with pops of pink and

aqua and classic black colourways to choose from, the styling tool will now suit personal style as well.

Silver Bullet also presents the Silver Bullet Obsidian Dryer also available in two new colours, aqua or watermelon, and black. The Obsidian is a professional dryer and features 2000W of power, a long-life AC motor, two-speed settings, three heat settings, two styling nozzles, a removable filter cover and a two-year warranty.

The next addition in the line up of new products from Silver Bullet is the Silver Bullet Hyper-X Dryer available in black or the new champagne gold colour, perfect for a stylist that loves a bit of glamour. The Hyper-X is for professional use, includes a long-life AC motor, two-speed settings, three heat settings, a convenient cold air button, two styling nozzles, a removable filter cover and a two-year warranty.

Finally, new in the range is the Silver Bullet Quantum Dryer, the absolute professional dryer. Available in black and gold colourways the Quantum Dryer offers a powerful 2300W, long-life AC motor, two-speed settings, three heat settings, a convenient cold air button, two styling nozzles, a diffuser to create soft, bouncy curls, a removable filter cover and again a two-speed settings.

Silver Bullet fans can also expect more exciting advancements to come, which include the new 110,000 RPM lightweight dryers. Cater to top-tier hair styling and your own personal taste with a stellar tool in your favourite hue, thanks to Silver Bullet.

For more information visit www.silverbullethair.com.au INSTYLE 99

www.instagram.com/silverbullethair/ www.facebook.com/silverbullethair/ /silverbullethair @silverbullethair www.parlux.com.au https://silverbullethair.com.au

www.facebook.com/ParluxAustralia/ www.instagram.com/parluxhair/

INFEATURE

MR & MRS SMITH Pure Elements, Colour Defence and L’Abrea, which are vital hair care, maintenance and LUXURY BEAUTY CONCEPTS HAS REBRANDED TO technical tools.

SMITHS COLLECTIVE BRANDS AND WE’RE PROFILING “We’re incredibly committed to continuing THE MULTI-DECADE CAREERS OF BRIAN AND JANE to bring innovative, high performance products SMITH THAT LED TO THIS MOMENT, WHILE HERALDING to the Australian market, and the next exciting ALL THERE IS TO COME, WRITES SHANNON GUSS. launch will be a popular and revered UK brand, INNOluxe, which we believe will deliver the next generation of an in-salon treatment elcome Smiths Collective Brands, the offering protection and reparation to the hair during colour rebranding of Luxury Beauty Concepts that services. It is also endorsed by world acclaimed salon owner and honours its founders and owners, industry colour educator and founder of Not Another Salon, Sophia Hilton,” stalwarts Brian and Jane Smith. the pair said.

The couple has been an industry presence The duo continues to evolve within the ever-changing salon since the 1960s and 1970s, respectively, founding Luxury Beauty landscape, utilising their unparalleled experience and knowledge Concepts in 2005. Together, their passion for innovation, to shape their business and offer personalised customer care. originality and sourcing high quality and high performance “For the duration of our time within the international products has made the company an invaluable industry asset. hairdressing community as hairdressers, technicians, educators, “The rebrand comes at a time when Jane and I realised that our salon owners and distributors, both Brian and myself have refused ability to source and distribute unique, cutting-edge products to be discouraged by non-believers, instead we’ve always forged that deliver on performance is our strength in business and we’re ahead, fortified by the knowledge that we operate with integrity excited to continue to deliver a collective of amazing brands to the and transparency and know innately that the products we industry as Smiths Collective Brands,” Brian said. distribute really do offer salons something innovative and truly “Beginning our distribution journey by founding ARTec game-changing,” Jane said.

Australia in 1995, we have since had the pleasure of working with and distributing brands such as Pure Elements, REF and Colour Defence, and we’re looking forward to delivering more amazing products on this journey.”

Both Brian and Jane have enjoyed storied hairdressing careers.

Brian’s near six-decade career, where he established his first salon in 1970, has seen him in roles as a L’Oréal Professionnel technician and Australian Technical Manager, the USA L’Oréal Professionnel Technical Director, pioneering education there JANE SMITH through the 80s and early 90s, and then the Australia iteration of that role thereafter.

Jane began hairdressing in Adelaide in 1971, becoming a senior “We also have a strong connection to the impact we are all stylist and then salon manager, later joining L’Oréal Professionnel making on the environment, and we are naturally drawn to partner in Melbourne as technician. In 1981 she won L’Oréal Technician companies & products that are sustainable, ethical and produced in of the Year and travelled to Paris, later working with a New sustainable manufacturing environments,” she continued.

York fashion designer in designing cut and colour for clients and Smiths Collective Brands has always been anchored by showcasing session and stage work for L’Oréal Professionnel in the Brian and Jane’s commitment to delivering high-end, quality 80s, incorporating a total makeover look of both hair and fashion. products to Australian and New Zealand hairdressing industries, She was then made Head Technician at Vitali Hairdressing underpinned by their belief that a point of difference is crucial to New York and launched the salon software Come Again RSVP in salon success. The couple pride themselves on listening to clients’ the early 90s, with early online booking and salon management. needs, adapting and changing when necessary and both offering She also spent 21 years in salon, brand and business education. advice and receiving it in their business lives. The combination of Together, in 1995 the pair founded ARTec Australia and then these skills makes their business an important industry leader. sold it to L’Oréal eight years later. They founded Luxury Beauty With a rebrand the story of 2021, new launches and old favourite Concepts in 2005, going on to launch chill, REF of Sweden, ranges solidifying their stature, decades of industry experience colorpact and hypact, USPA and develop Color Defence and Pure personally and between them and 16 years of this business venture Elements. Also in 2005, they co-founded Blondes to Brunettes hair comprising the credit list for Smiths Collective Brands and Brian salon in Melbourne. and Jane Smith, there is much to look forward to.

This 2021 rebrand is the next step in a career tapestry that spans Congratulations the duo on their continued success, and decades. It’s paired with the launch of a new UK brand INNOluxe welcome Smiths Collective Brands for everything it’s always been and the continued distribution and evolution of REF Stockholm, and will become.

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“We operate with integrity and transparency and know innately that the products we distribute really do offer salons something innovative and truly game-changing.”

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INFEATURE

LUXURY KERATIN

SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION

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INFEATURE

PRIDE OF DENMARK HH SIMONSEN HAS SET A DATE FOR THEIR AUSTRALIAN DEBUT, WELCOMING PROFESSIONAL DANISH STYLE AND CARE TO OUR NATIONAL MARKET.

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rofessional Danish brand HH Simonsen will be available in Australia for the first time in the brand’s 18-year span, launching nationally from June.

Founded in Denmark in 2003, HH Simonsen was established by three hairdressers and friends for professional hairdressers. Their famed professional styling tools, hair products, brushes and more provide for salons, stylists and private consumers, and now Australian hairdressers will discover the benefit for themselves.

Building a brand that understands both professional style and consumer needs is no small feat, and co-founders Claus Nissen and Lisbet Simonsen are still practicing professionals, educating across the globe and always looking to heighten the level in the industry. As they say, you can’t take the hairdresser out of the hairdresser. With that in mind, the scissors and curling irons are always at the ready while staying up to date with colleagues and salon owners all over the world to educate and share skills.

HH Simonsen offers a range of innovations and endeavours to develop new hair tools that are continuously better, stronger, milder and more ergonomic. As the global brand sets its sights on expanding into Australia, innovations continue to grow internationally boosting a series of hair products with two new additions that blow life and volume into all hair types: Maximize Spray and Volume Mousse. They will also launch a brand new Dandruff Shampoo with more exciting news to follow later this 104 INSTYLE

year. Their famed brushes and haircare products will be available in Australia starting from June, with electricals to follow in 2022.

One of HH Simonsen’s hero products, aptly named the Wonder Brush, is one of many in the line of products and a standout for hairdressing professionals and consumers. The Wonder Brush features a special SpartFlex bristle, which protects against split and broken hair strands while extremely flexible and minimising the discomfort of detangling hair. The Wonder Brush is designed to take care of the hair and scalp. The brush also includes a 3D convex-shaped pad designed to optimize bristle-to-hair contact no matter how the brush is angled. Stylists and consumers will be able to take full advantage of the round ball tips that massage the scalp and stimulate blood circulation around the hair follicles.

With a range of hair products developed with high ambition for creative styling, amazing looks and unique ideas, HH Simonsen’s focus is always on healthy hair that is well protected and looks and feels luxurious. With 25 years of professional experience, the team knows hair, its challenges, its needs, and that is why they know exactly what to provide. They are deeply involved in the creation process from the development of an idea down to the completed product.

HH Simonsen believes that beauty and science go hand in hand, they research, improve, and find and develop the best ingredients in their haircare and strive for the ultimate product performance.

Discover true luxury for haircare with nurturing and protective regenerating ingredients, found in products like the ecological honey extract in their Curl Cream and nurturing ingredients in their Brazilian Nut Oil or Hair Wax, making every single product in the range special.

HH Simonsen’s famed brushes, including their hero product the Wonder Brush, and haircare will be available in Australia starting from June, with electricals to follow in 2022 with Dateline Imports as the exclusive distributor for Australia. Discover Danish luxury, style and care at its absolute best in 2021.

For more information visit www.datelinecity.com

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www.parlux.com.au

INDESIGN

RE-IMAGINED STAYING AT THE FOREFRONT OF LUXURY REQUIRES EVOLUTION AND A WILLINGNESS TO RE-WRITE THE RULEBOOK IN FUNCTIONAL DESIGN. FROM THE EARLY 90S TO 2021, THE GOLD COAST’S PREMIUM RESORT AND SPA HAS UNDERGONE SEVERAL INTERIOR REFRESHES – BUT NOTHING AS SIGNIFICANT AS A COMPLETE REFIT AND REBRAND TO THE GROUP’S JW LUXURY LABEL THIS YEAR, WRITES CAMERON PINE.

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rom your first step inside sandstone entrance and soaring ceilings of the JW Marriott Gold Coast & Spa you are immediately transported to what can easily be mistaken as an island well beyond the sunshine state’s sun city. Set at the Northern end of Surfers Paradise, the JW Marriott is nothing short of an institution when it comes to beachside and waterside hotels in Australia, so much so that’s it quite common to feel as though you have left to an island paradise.

The latest improvements proudly position this hotel on par with the world’s best – think the Bahamas or Miami. Ultimately, you could be anywhere but the Gold Coast and that was the point that the almost year-long renovation set out to achieve. Adjacent to some of the Gold Coast’s most impressive homes on Admiralty Drive Paradise Waters, this coastal enclave has been a playground for families near and far, international guests and everyone in between, for almost thirty years.

So with a considerable level of nostalgia at stake, it was important that the designers of the re-imagined JW Surfers Paradise Marriott maintained some of the many features the hotel had become famous for, while giving it a completely new and more high-end aesthetic.

The objective of the refit was to embody some of the many luxurious finishes and features many JW guests have travelled to other parts of the world for – and the timing couldn’t have been better. With challenging times and local holidays at an all-time high, the new JW is relishing in a steady flow of guests making the most of their own backyard and elevating their expectations of what a Gold Coast stay really looks like at the same time.

Before the refit began, it was important for Australian Design Studio DBI, who embarked on the project, to protect the prized JW

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memories while elevating and attracting new guests who expect a higher level of service in a relaxed environment. It’s always been branded a Resort & Spa and not just hotel. The grounds feature a full-service spa, multiple pools and acclaimed restaurants but it is often the little things that people remember – like the large fans swinging back and forth in the ceiling of the lobby.

DBI have embarked on the design of many global landmarks including Jumeirah branded resorts in Dubai, the Gold Coast’s distinctive Jewel development and the W Brisbane, to name a few. Their expertise is in merging a high-touch experience with

INDESIGN

both indoors and outdoors, including landscaping and the ultimate design points of interest right down to the table you’ll place your drink on.

The resort features six different food and beverage experiences, which offer a diverse range of cuisines, locally sourced produce and sophisticated bar menus. Inspired by the famous Harajuku laneways, signature restaurant ​M isono offers an ‘avenue’ of Japanese dining experiences including an intimate I​ zakaya​ sushi bar, tearoom and whisky bar with an outdoor terrace. Formerly known as Benihana through multiple decades, the Japanese Teppanyaki experience is a Gold Coast institution and one of the only parts of the hotel where some of the original features have been kept. The marble clad teppanyaki grills are still the biggest on the Gold Coast and merge effortlessly with the hotel’s chic new feel.

Arguably tipped as the ‘best buffet on the GC’, with all you can eat seafood, the sentiment is synonymous with the hotel’s ocean and main river surroundings. It’s an effortless fuse of the natural with the man-made, as it’s still the biggest and best man made salt water lagoon pool on the coast.

“Despite the recent global challenges, we are excited to continue building our portfolio with the Australian-first JW Marriott Gold Coast Resort & Spa, a brand that is particularly suited to the domestic market with its warm and welcoming approach to luxury,” Marriott International ANZ Vice President Sean Hunt said.

“There’s been a significant shortage of high-end accommodation options in the area to cater to the increasing demand from discerning luxury travellers and the addition of this stunning resort will only increase the tourism appeal of the area.”

Located minutes from the beach, the resort also offers a refined coastal venue for memorable weddings, meetings and events with 2,000sqm of function space, featuring ten scalable spaces for different event requirements. The pillarless 715sqm JW Marriott Ballroom features vehicle access, geared for large-scale exhibitions and product launches, whilst the Junior Ballroom Tamborine Gallery, is designed as a blank canvas flooded with natural light and pool views, provides a stylish space for creative meetings and events.

The hair industry has been privy to various conferences at this leading venue over the years, with De Lorenzo and Price Attack having several conferences there a well as other big names like Harvey

Norman. It’s little wonder, as where else can you offer guests such a premium list of features as well as host large numbers of people in a central location?

As one of the largest spas at a Gold Coast resort, Spa by JW offers thoughtfully customised treatments to provide a holistic approach to wellbeing.

With a new spa still to be unveiled later this year, guests are currently able to relax and unwind with unique features such as the brand’s signature Secret Spots, private nooks and secluded spaces for quiet pauses and reflection. Guests can also participate in a series of five to ten minute relaxation rituals and activities daily, such as guided meditation sessions – prepare for an even more impressive spa later this year!

Just when you thought it isn’t possible to improve on a legendary resort, the 2021 refurbishment is set to create decades more lasting memories at the forefront of the Queensland holiday scene. Put your name on a stay there and see why JW is the standard in luxury design and service.

ABOUT JW MARRIOTT: Today there are nearly 100 JW Marriott hotels in more than 30 countries and territories worldwide that cater to sophisticated, mindful travellers who come seeking experiences that help them be fully present, foster meaningful connections and feed the soul.

For more information visit www.jwmarriottgoldcoast.com​

WHAT WE LOVE: • The salt water lagoon pool and various caves and spas to enjoy • The versatility of something for both adults and kids, all in the one location - there’s even a fully enclosed slippery slide hidden into the rocky lagoon surrounds • The new room fit-out that combine hand-blown glass lighting • The indoor/outdoor bar that melds an intimate setting both indoors and out • The plants and minimal design • The lavender welcome drink on arrival • Separated lounge and bedroom areas in the Junior suites.

• The on-site JW garden that grows some of the many things you’ll eat during your stay

WHAT’S TRENDING: • Bronze and brass features • Sandstone and natural look tiling • Splashes of green and blonde wood • Velvet textures and mood lighting both indoor and outdoors • Integrated electronics and electronic window coverings • Back to white • Curved edging on furniture, benches and marble features • The blending of old and new – the stunning Marriott fans have been lovingly restored!

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INBEAUTY

Autumn Hues

MAKEUP TRENDS TO CARRY YOU THROUGH THE AUTUMN AND WINTER SEASONS.

CHARLOTTE TILBURY Luxury Palette - www.beautylish.com MORPHE 9K Khaki Calling Artistry Palette - au.morphe.com CHARLOTTE TILBURY Hollywood Flawless Eye Filter and Hot Lips 2 Viva La Vergara and Red Hot Susan - www.sisley-paris.com.au MORPHE 350 Supernatural Glow Artistry Palette - au.morphe.com SISLEY Le Phyto Rouge 20 Rose Portofino and 42 Rouge Rio - www.sisley-paris.com.au BOBBI BROWN Luxe Metal Rose Eye Shadow Palette and Luxe Defining Lipsticks Terracotta and Redefined - www.bobbibrown.com.au 110 INSTYLE

INBEAUTY

Decadent

Creams SKIN SALVATION FOR THE COOLER MONTHS AHEAD.

JURLIQUE Nutri-Define Supreme Restorative Rich Cream - www.jurlique.com/au PAULA’S CHOICE Intensive Repair Cream - www.paulaschoice.com.au SISLEY Velvet Nourishing Cream - www.sisley-paris.com.au DERMALOGICA Melting Moisture Masque - www.dermalogica.com.au DMK Contraderm - www.dmkskin.com.au MUKTI Organics Marigold Hydrating Crème - www.adorebeauty.com.au ELIZABETH ARDEN Eight Hour® Cream Skin Protectant - www.elizabetharden.com.au SANTA MARIA NOVELLA Vitamin F Cream - buy.smnovella.com.au EMBRYOLISSE Hydra-Serum - www.frenchbeautyco.com.au LA MER Crème de la Mer - www.cremedelamer.com.au

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INBEAUTY

Wakeup Flawless Finishing Touch Flawless Cleanse is an ultrahygienic cleansing tool with over 1,000 soft silicone fingers and 4 different modes of sonic vibration and massage that’s suitable for all skin types. The product even features a Koreantapping massage to a deep massage and cleanse. Combine it with your favourite cleanser and watch as you bring out the appearance of radiantly clean and more youthful-looking skin. www.finishingtouchflawless.com.au

Sleeping Beauty Naptime is the new happy hour! Ideal for gifting restless sleepers, the Sleeping Beauty Aromatherapy Kit can be used beside your bed or in another self-care space. The tiny but mighty Ultrasonic USB diffuser has a new look and is the perfect partner for Raww Beauty Sleep Bestie Pure Essential Oil Blend.

The oil contains a unique combination of Lavender, Cedarwood, Marjoram, Orange, Valerian and Chamomile to calm the mind and unwind the body! www.rawwcosmetics.com

Hair: Massimo Tirimacco Photography: Milos Mlynarik Styling: Monica Morales Make up: Jason Branigan Creative: Cameron Pine

Beauty NEWS

Ultra C

The new corrective serum from Ultraceuticals, Ultra C Firming Serum reformulation combines the power of pure Vitamin C plus powerful peptides for visibly firmer, resilient looking skin which is now better than ever with this new tactile reformulation. www.ultraceuticals.com

Splash into Hydration Sand & Sky have created their first ever body lotion that will become the newest addition to their Tasmanian Spring Water range – introducing the Tasmanian Spring Water Wonder Body Lotion. This body lotion is powered by pristine spring water from Australia’s ‘Apple Isle’, notably rich in minerals such as Calcium and Magnesium that hydrate and balance the skin for a neutral pH. A cocktail of three types of hyaluronic acid quenches replenishes and plumps even the roughest dry patches. Rounding out this indulgent formula is fermented sea kelp, an anti-ageing extract touted for its soothing and protecting benefits. www.sandandskye.com

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Love Yourself Adorn your pout with the all new Love Thyself Limited-Edition Lip Set from Napoleon Perdis. Irresistibly smooth with a creamy-rich colour payoff, grace your pout in soft pink, watermelon, rose-brown and classic red hues for effortlessly chic lips. www.napoleonperdis.com

Awaken Senses Amouage Ashore depicts a mirage of the senses. The intoxicatingly white floral fragrance of Jasmine, Ambergris, and Sandalwood offers an olfactive interpretation of the union of the sun, the sand and the waves while the Cardamom and Turmeric recall the scent of spices from India. As one’s eyes are saturated with light, a surreal brightness blends all that is around them, leaving only the wind that carries the scent of spices from the East. www.libertineparfumerie.com.au

INFEATURE

BROW KING MEET RACHARD DAHINI, AKA THE BROW KING, WHOSE UNIQUE APPROACH TO MALE BEAUTY IS CARVING AN ENTIRELY NEW SPHERE, WRITES CAMERON PINE.

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ewind back just a few years and talking about men’s eyebrows or an eyebrow service was almost considered taboo, but now with increased awareness Rachard Dahini has carved a completely new market in men’s eyebrows in a relatively short space of time since landing back in Australia in 2019.

Designer eyebrow boutiques and brand names like Kristen Fisher, Amy Jean, Anastasia Beverly Hills to the Brow Bar and beyond have created a market for ‘destination brows’, but rarely has anyone been known to specialise in brows for men – until now!

Just like a woman’s brows, a man’s eyebrows suffer the same issues – hair loss, thinning and lightness of hair density, or loss of definition. Microblading can instantly negate those issues and men all over the world are scrambling for Chardi’s (Rachard’s) work. This has given him the globally recognised name of Chardi B on social media, mostly TikTok and Instagram where his profile has exploded.

Branding all his content and social channels as Lip Brow King (LBK), Chardi started with lips and make up but due to demand he’s naturally progressed to spend his time on brows, carving a completely new microblading market. With so many options for brows but few that give men confidence to take that first step and give their own brows attention – Chardi is giving men of all cultures a new level of confidence. He receives direct messages from men all over the world wanting to be able to travel just to see him by ‘trusting’ his work.

“A lot of clients come to me because they can’t see their eyebrows and they crave that definition. A man’s confidence from both hair and brows is huge – women have so many places to go and talk about their concerns, but what I do for men is unique in Australia,” Chardi said.

Chardi explained that with brows, so many brand names are caught up on copying each other’s work or styles, but he likes to create a completely unique and intimate experience for all of his clients. It all depends on what they want and their lifestyle, from undetectable to highly defined, it’s a truly customised approach.

He even looks at photographs and sends ‘mock ups’ prior to visiting to make sure expectations are on the same page.

“I’m not a big name so I want to understand you and create something special. You’re getting me as the artist, you’re not getting someone else,” he said.

As Chardi likes to remind his guests, training to perfect the procedure is something he took very seriously for years before unleashing on patients. One of the most important things to think about when considering microblading is the salon that will be carrying out the procedure. The person doing the microblading should be a licensed aesthetician who has undergone the appropriate training.

Part of the process with Chardi is an instant feeling of comfort and care – he works hard to understand your personality and build a connection around what you like. After all it’s a service that lasts 18 to 24 months.

To explain further, microblading is a semi-permanent makeup procedure that gives the client super realistic brows best suited to their face. If you’re a man considering microblading, there’s no reason to be reluctant considering Chardi will shape the outline to better suit your face and not copy a mould or trend.

“I love the look on guys faces after I finish when they think ‘wow I didn’t think I could look like this’,” he said.

Being booked out for a month in advance, it’s hard to believe It was a mere two years ago in the semi-permanent make up world that Chardi developed a passion for what he does. When traveling abroad in the US and Istanbul, he began his journey to master the art of microblading and lip work.

“After being mentored by world renowned artists, learning about different faces and structures, I studied my technique and practiced every day. It allowed me to visualise my abilities and really tailor each brow to my clients unique faces,” he said.

Fast-forward to 2020, and we were hit with the pandemic, many jobs losses and uncertainty. After working abroad for a long period, Chardi made his way back home to Australia and took it as an opportunity to enhance his skills and to fully launch his ‘Lip Brow King’ business.

“I wanted to offer a service that would be available to men of all diversities without being intimidated or embarrassed,” he shared.

Generally the beauty world has focused on women, which created a sense of taboo for men, but we’ve evolved and now there is a high demand for men’s grooming that needs this service and he is here to shape the needs for our men in Australia, pardon the pun.

“I believe that everyone is unique and your brows should be unique too,” he said. “My passion is to create a culture where men aren’t afraid to groom and look after themselves, at the end of the day we all want to look and feel confident no matter who we are. I don’t want to give my clients eyebrows, I want to give them confidence.”

For more information visit Instagram @lipbrowking INSTYLE 113

INFEATURE

Natalie Anne

Peter Thomsen

SHOWTIME UNLIKE MANY BRANDS AMIDST A PANDEMIC, SHOWPONY HAIR EXTENSIONS CONTINUED TO COMMIT TO LIVE FACE TO FACE EDUCATION ACROSS MULTIPLE STATES IN 2021. FOLLOWING A BOOM YEAR OF MONUMENTAL GROWTH IN 2019, BRAND FOUNDER STEPHANIE MASON MADE A PRIORITY OF KEEPING MOMENTUM AND CULTURE AT THE FOREFRONT.

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ith more than 35 years of experience in hair and founded by industry darling, Stephanie Mason, Showpony has grown from a Australian- based family business to a global brand that has retained its dynamic portfolio of high-quality products, on-trend colour palette, and cuttingedge education, both physical and digital.

2019 was a boom year for Showpony, seeing the expansion of this Australian company into Europe and a commitment to a more sustainable future with the launch of stunning new eco-friendly packaging that is a world first in the hair extensions category.

Showpony has always offered professional stylists a range of excellent education, and not even a global pandemic could stand in their way of innovating throughout 2020 and 2021. By the time lockdowns began across the world, the Showpony online education platform was already up and running, and digital education sessions were being delivered across the globe. Another year on, and the Showpony team offer a wide variety of bespoke education options to suit your needs whether that is in person, via digital or their online education portal.

“We all know hairdressing and hairdressing education has evolved into a progressive new era. Stylists are switched on, they are hungry to grow and learn, and they don’t want to be held back,” said global Education Manager, Nadine Johns-Alcock.

“We want to empower stylists to take control of their education journey with our online education platform. They can choose from our menu of courses, choose the method they want to learn, the time they have available, and even choose how much they want to 114 INSTYLE

Sharlene Lee

Stephanie Mason

spend, and there are also plenty free options too. We reward our Showpony partner salons with VIP access to inspiring events, and access to our online community,” she said.

It doesn’t just stop there, with Showpony hosting several breakfast meetings just in the last months with key clients in Melbourne, Sydney and Brisbane – amidst difficult times and constantly changing restrictions. These mornings coupled with education nights have been highly successful with guests showing up in droves.

“We’ve all missed face to face sharing of ideas and for us it’s all about community and our salons connecting and creating a Showpony community. These days it's about sharing and growing together,” Stephanie said. “People are starting to work together to grow the industry, we are at such a transitional time and we need to support each other. Retail is changing and as an industry we need to come together to make our industry more powerful.”

2021 has already seen a series of evenings with industry leaders such as Sharlene Lee - talking about building salon business with Sbowpony, as a real insight to how she built her own business.

Social guru Natalie Anne is focusing on growing the salon business after COVID and how to attract more people to your business, including a live content piece.

Peter Thomsen is going to be using his consumer appeal by showcasing lived in colour placement and natural textured hair extensions that aren’t your typical extension look.

“Both these business breakfasts and look and learns in each state are all about ensuring our salons are using the right product for right clients. Our priority is safe extensions,” Stephanie said.

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“We’ve all missed face to face sharing of ideas and and the sense of community. These days it’s about sharing and growing together.”

STEPHANIE MASON

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Coupled with Showpony online education you can choose from a range of courses across all hair extensions methods and, not only will you receive certification at the end of your course, you'll have the ability to download valuable resources such as consultation forms, placement sheets, and how-to videos. All clients too can gain access to the Showpony Education Facebook group to allow you to network with other stylists, share your favourite creative combinations and ask the education team any technical questions that might pop up.

“Extensions is a brand new area for me as an editorial hairdresser, I’ve spent 16 years in the hair industry but have never worked with extensions. I have been a combination of overwhelmed and wowed by the detail and structure of the education, it’s amazing,” said Richard Kavanagh.

On the digital side of the portfolio, if you prefer to be guided through your education by a Showpony educator, you can select

from digital sessions via Zoom or in salon sessions with both essential and advanced creative options available. And with 12 educators across Australia, finding a date and time is simple.

Showpony can create a customised education plan for you that suits your level of skill, your learning style, the time you have available, and your budget.

With Showpony education you will learn more about: • Which hair extensions method is suitable for which client.

• Which application methods are the safest to guarantee damage free wear.

• How to price your hair extensions services to become more profitable in your business.

• How to market your hair extensions services using social media to grow your average client docket.

• How to cut, blend and style hair extensions for the ultimate undetectable finish.

Alongside in-salon education, digital sessions, and online education, Showpony is proud to be committing to these look and learn sessions across the country to ignite that inspiration and help you think outside the hair extensions packet.

To learn more about Showpony hair extensions, and why stylists like Natalie Anne and Peter Thomsen prefer them connect with the education team now; education@showponyaus.com.au, DM on Instagram @showponyeducation or join the Showpony Education group on Facebook.

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ALLURE J

anuary 2021 made way for a dynamic new relaunch to the hairdressing sphere, by way of the dreamy new 2021 iteration of Allure The Salon, igniting the creative imaginations of clients on New South Wale’s Central Coast. Moving to Church Street, Terrigal, the space has built on its persona as a reputable hairdressing service provider with a loyal clientele, now delving into design and truly thoughtful artistry to become a true haven.

“After almost fourteen years I was searching for a forever home for Allure,” shared Allure The Salon Creative Director, Renee Marshall. “I wanted to create a space that would arouse artistic inspiration for my team of twelve and provide a decadent environment to re-define the salon journey for my loyal clientele. Tackling a relocation and full renovation with a nonnegotiable timeline during a pandemic and Christmas was sometimes like being on The Block blindfolded. Sourcing and supply was a daily minefield and delays were head doing, but it was good time to negotiate a lease, so I had to make it work”.

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BE ENVELOPED BY ALLURE THE SALON AND ITS INSPIRING AESTHETIC, WRITES SHANNON GUSS.

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The reinvention includes a feature retail space that entices clients, built into interior design by We Are Tribe, created as a contemporary masseria envisioned and brought to life by Renee herself. The aesthetic captures the charm of an original Puglian Farmhouse with whitewashed walls and pure architecture with luxury finishes. Think southeast Italy, as Renee did during the design process, a favourite adventure spot for her and her husband now brought home.

“Our stunning salon, located in the heart of Terrigal, has been thoughtfully

designed and developed by space and brand specialists We Are Tribe. Inspired by the natural and raw beauty of the Mediterranean and the traditional architecture of Puglia in the south of Italy, we welcome you soak up our beautiful space as we work our magic, transforming you,” a brand statement reads to clients.

This mood and look was created via raw, earthy materials for a bohemian charm, notably Moroccan terracotta tiles and natural clay-based render, as well as matte polished flooring. The space evokes an instant sense of calm with the necessary dose of luxe. Other crucial details such as Japanese plaster on the walls with the appearance of velvet and a Parisian cloud-like light above the colour table extend this luxury feeling, while partnerships with brands such as Kérastase Olaplex, Oribe and O&M build this highend experience ever further.

An expert team of hand-selected stylists take pride in staying on trend with quality cut, colour and style, with the salon predicated on beautiful hair within these inspiring walls.

Discover the new Allure The Salon, close your eyes and proverbially fly to Italy.

Welcome.

For more information visit www.allurethesalon.com.au

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HEY THERE

WELCOME HEY HAIR TO THE NATIONAL SALON LANDSCAPE, A SALON SPACE PIONEERED BY AN ICONIC INDUSTRY NAME, WITH NO HYPERBOLE ATTACHED TO THAT TRUE LEVEL OF AUSTRALIAN HAIR STATURE, WRITES SHANNON GUSS.

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H

ey Hair is the product of Tognini’s, a Brisbane hairdressing staple that’s well-known for its high-end hair fashion, international accolades and industry innovation, becoming the little sister salon to this hairdressing behemoth.

Hey Hair has found its home in Colwill Place in Windsor, Queensland, with co-founders Jules Tognini, the three-time and current hair educator of the year, and General Manager Kristian Tognini, along with their spouses, at the helm. The salon is also launching at the same time brand founder Benni Tognini has handed over the Tognini’s baton to the brother duo, marking an all round new era for the salon enterprise. A major focus for the team is continuing to build on the reputation and community Benni and the Tognini’s team have cultivated over the past 30 years. Now, expanding their salon empire into the suburbs, the space builds on Brisbane’s current boom of interstate migration and a vibrant local culture.

A feature of the salon catches the eye the moment you enter. The salon walls are lined with the artwork of one of Brisbane’s most in-demand artists, Bonnie Gray, with the salon imbedded in these secret messages and artistic genius, making the space itself a work of art. Hey Hair boasts a very different style and feel to the original James Street Tognini’s space, as inspired by Jules and Kristian’s wives, Erin and Moira, respectively. Erin and Moira requested a relaxing, unpretentious, feminine space that could act as both the exposition of their husbands’ clear passion for the creativity in hair and as a relaxing break and safe haven from busy life.

The artwork is buoyed by the interior design work of DNA Design, offering a luxe-boho feel as curated by Erin, and featuring contemporary arch motifs, and pink, nude, and brushed gold tones and fixtures. This is partly inspired by the family’s European heritage, and love for the relaxed energy of northern New South Wales. The salon sits seamlessly in Colwill Place, alongside other businesses such as fashion boutique Nikkou, Brows by Roxy, and florist Foliar Store, becoming a little street to get away from it all.

“We wanted Hey Hair to feel creative and inspiring – from the moment you walk in, to when you leave with your fresh, effortless do,” Jules said.

“Our clients have been coming to us in New Farm all these years, so it’s about time we now come to them too, while still creating something new that’s part of our next generation,” Kristian added.

The salon specialises in blondes, balayage, and freehand colour, as well as thriving on creative and edgy hair. The team is comprised of four stylists including three senior award-winning stylists, to create this inspiring hair work. A focus on enhancing individual and natural beauty and environmental practices also guides the ethos of Hey Hair.

“We’ve made sure sustainability was a big focus when designing the salon. Everything from using recycled towels, to the no-nasty products we use, to the water-saving basins, saving up to 65 per cent water and energy, and our salon chairs made of renewable wood and recycled plastic, was key to bringing together what Hey Hair is today. It’s good for your hair, good for the soul and good for the planet,” Jules said. “And with going ‘au natural’ a bit of a passion for us, we’re all about embracing your most natural asset, making sure your hair is fun, playful, without needing loads of effort, especially to fit in our hectic lives.”

Hey Hair is the next puzzle piece for Jules and Kristian, whose other ventures include their education training business lil' off the top, hair loss prevention products for men and women titled JoeBloe and JosieBloe, and their new sustainable hair salon products including The Terries. It’s a lot going on, and we would expect nothing less from this inimitable salon family.

For more information visit www.heyhair.com.au INSTYLE 119

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#BLONDMEBBF BLONDE BEST FRIENDS ARE THE TITULAR AND MAIN CHARACTERS IN THE NEW SCHWARZKOPF PROFESSIONAL #BLONDMEBBF CAMPAIGN, WHICH CELEBRATES THE VARIED WORLD OF BLONDE HAIR AND ALLEVIATES ANY CONCERNS AROUND MAJOR BLONDE TRANSFORMATIONS.

Dee Parker Attwood, Jason Fassbender, Natalie Anne and Nic Shiun

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n the #BLONDMEBBF campaign, Schwarzkopf Professional wants consumers to convince their best friend to go blonde, making the somewhat exclusive thought of blonde transformations more inclusive across skin colour, hair type, age or gender, and without the fear of damage. The best friend moniker is especially layered, considering the brand’s BLONDME® Bond Enforcing Premium Lightener 9+ is something of a product best friend.

Sharing this message with personal blonding stories, the campaign addresses worries around damage, losing the natural bounce of curls or care levels, by encouraging the community at large to showcase their own version of #BLONDMEBBF. In this endeavour, even the Schwarzkopf Professional Guest Artist team, comprised of Nic Shiun, Natalie Anne, Jason Fassbender, and National Ambassador Dee Parker Attwood embraced blonde shades, exploring the endless possibilities with the in-salon blonding tool BLONDME® Bond Enforcing Premium Lightener 9+.

The Guest Artist team has been working on Jaclyn Hnitko and Tammy Christina a range of innovative trends and looks, such as trending Biscuit Blonde, created using the BLONDME® toner in biscuit, taking over from previous tones of silver and ash, and suitable to most skin tones.

Working with their salon teams, the Schwarzkopf Professional Guest Artists also Kaitlyn Rodriguez and Madison Woolley

Mykeesha Nelson, Jason Vuong and Mason Ping

transformed well-known figures and their best friends to new blonde shades, including dancer Ashleigh Tavares and partner Bill Mansfield, Takeover E! online host Tammy Christina and her hairstylist Jaclyn Hnitko and Girl Code podcast duo Kaitlyn Rodriguez and Madison Woolley.

In these journeys, Ashleigh and Bill both went with natural, sun kissed blonde tones. “It’s definitely risky,” Ashleigh said. “That’s the fun part about it, it’s taking a risk. I have never coloured my hair and I thought in my lifetime I have to try it.”

Tammy was given a confidence-building bronze blonde look, which added depth to her curls, while Jaclyn’s new caramel blonde was tailored perfectly to her complexion. Kaitlyn went bold with a strawberry pink toned blonde look and Madison opted for a creamy blonde hue.

“Blondes have more fun, they do!” Madison said. “I definitely feel like myself and confident, when I’m a fresh creamy blonde.”

Additionally models and influencers Mason Ping, Jason Vuong and Mykeesha Nelson went biscuit blonde, milky blonde and golden blonde, respectively.

These looks have been cared for and maintained by the BLONDME® care range, including BLONDME® Blonde Wonders Restoring Balm and BLONDME® Blonde Wonders Glaze Mist.

This reformulated range has also introduced 3D Bond Creation Technology to strengthen hair from within, working across three steps of the blonding service – bond protection, creation and maintenance – to truly elevate quality.

So get some best friends two salon chairs side-by-side and make this season a blonder one, with Schwarzkopf Professional leading the way and artistry always the focus.

For more information visit www.schwarzkopf-professional.com/au/en.html INSTYLE 121

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www.datelinecity.com

www.facebook.com/ParluxAustralia/ www.instagram.com/parluxhair/

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THE WOW FILES HAVE YOU TRIED THE SUPERSTAR RANGE THAT FILLS ‘WHITE SPACE’ NEEDS IN YOUR STYLING KIT?

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ou’ve already met Color Wow, now discover their comprehensive range of must-have styling products used to create bombshell looks on celebrities such as Jennifer Lopez, Kim Kardashian West and Dua Lipa.

Created without parabens, sulfates or toxic ingredients, Color Wow promises both safety and efficiency with stellar results. The brand is known as the ‘ingredients police’, with over 60 ingredients banned that can distort or fade colour-treated hair.

With Color Wow, every formula is built to solve a previously unmet need for hair professionals and clients, only bringing products to the industry that carve their own unique niche in the market.

Winning over 70 beauty awards, the Color Wow styling range is now available in Australia and New Zealand. Let’s take a look at your new styling favourites.

SPEED DRY BLOW DRY SPRAY This product is made to cut drying time by 30 per cent and improve any condition that is worsened by too much heat styling.

With Speed Dry, hair dries faster without being dehydrated, as a proprietary polymer works like shrink wrap to squeeze out excess water while locking in critical hydration.

POP & LOCK HIGH GLOSS FINISH This tool offers high shine, with UV and colour protection, to make hair sleek, shiny and hydrated. It’s developed as a merged oil and serum that nourishes hair, wrapping the hair to restore elasticity and lock in moisture.

RAISE THE ROOT THICKEN + LIFT SPRAY The cure for flat hair, made without resins often found in volume sprays, which 124 INSTYLE

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can make colour-treated hair brittle and prone to breakage whilst distorting colour. Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of the hair, creating instant lift and volume that lasts. There’s no stiff, sticky or crunchy feel often common to hairsprays. Hair is made to look and feel naturally full, big and bouncy.

ONE MINUTE TRANSFORMATION STYLING CREAM An instant fix touted as a ‘blow dry in a tube’, this transforming product is absorbed into the hair to moisturise, eliminate frizz and polish the hair, saving time and becoming a must-have. It’s great for reviving curls and second day hair, as well as men’s styling.

STYLE ON STEROIDS TEXTURE + FINISHING SPRAY A texturiser that won’t cloud colour, isn’t stiff or sticky and offers thermal protection on dry hair. Where other texturising sprays may leave residue on hair that glues strands into clumps, or dries out and dulls colour-treated hair, this product specifically avoids those pitfalls for long-lasting, effective results

with micro zeolites that absorb second day oil whilst adding body.

EXTRA MIST-ICAL SHINE SPRAY This product is made for an intense, healthy looking shine, whilst being lightweight, non-greasy and colour safe. The spray is created with a breakthrough formula that utilises Mullein, a flower that captures invisible UV light and converts it into full spectrum light to add radiance to the hair.

This is a necessary shine spray for every stylist’s kit.

COLOR CONTROL STYLING + TONING FOAM A ‘smart foam’ that renews bounce and maintains colour, this leave-in foam removes brassy tones from the hair. The teal foam removes unwanted orange tones from brunette hair, while the lavender foam removes brassy tones from blonde hair.

Color Wow’s game changing approach to hair care, styling and product solutions have made waves with record-setting awards and a bevy of global media coverage.

Committed to creating products that make a difference, discover the Wow factor – if you haven’t already.

For more information visit www.thehaircaregroup.com INSTYLE 125

BLONDING BESTIE BLONDME® BOND ENFORCING PREMIUM LIGHTENER 9 +

KERATIN COLOUR PERMANENT HAIR COLOUR Release your most vibrant creativity with new-look Keratin Colour Permanent Hair Colour. Show your true colours with extraordinary vivid, glossy and faderesistant colour in all new packaging that has been given a chic makeover with a heavy dose of inspiration and creativity.

The supersized 140g tube size happily remains offering exceptional value with up to 3.5 applications per tube.

Formulated in Italy, made in Argentina and proudly Australian owned, Keratin Colour is fade-resistant permanent conditioning colour available in over 90+ shades for endless creativity. The new-look is formulated for professionals specifically to reduce colour fade with incredible results.

BLONDME® is your blonding best friend, providing optimal hair quality and spectacular colour results. Powered by Schwarzkopf Professional’s Integrated Bonding Technology, BLONDME® offers a unique colour range for hairdressers, which can be tailored to individual wishes and hair type. Ensuring optimal blonde hair quality, even in the most demanding of situations BLONDME® premium bonding services include white coverage, highlighting and lightening. The BLONDME® Bond Enforcing Premium Lightener 9+ offers an incredible 9 levels of lift, making it a lightener you can trust every time.

Visit www.schwarzkopfprofessional.com.au or call 02 9978 0666

The Tooltrak holder stacks horizontally and vertically fits on even the tightest of spaces of colour stations and can hold other tools if needed. The set includes a variety of hair colouring and styling brushes, each type distinguished by the coloured bristles. The brushes are held together securely in the holder with sleek black silicone grippers. Each brush is made with sustainable wheat fiber handles.

Visit www.saloncosmetics.com.au or call 1800 536 326

THE LATEST TOOLS, TERMS AND TECHNOLOGY SILVER BULLET WONDERCURL TRIPLE BARREL CURLING IRON The life-changing, ultra-fast, ultra-easy curling iron anyone can use. No dip in the ocean needed, Silver Bullet WonderCurl Triple Barrel Curling Iron creates perfectly tousled, beachy waves in an instant. Silver Bullet WonderCurl Triple Barrel Curling Iron is the curling wonder which delivers soft and effortless, beach day vibes in mere moments. Designed for hairdressers and amazingly easy-to-use, this triple 28 mm curling iron offers big results, including ultra-fast heat-up to 230°C, making it great for all hair types and lengths. Antistatic ceramic barrel surfaces add beautiful shine and smoothness. There’s an extra-long 360° swivel cord for manoeuvrability, as well as an easy grip heat resistant handle. We love the LCD and the auto 60-minute shutdown if we’re forgetful.

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matrix is embracing selfexpression and individuality through their vivid hair colour.

The SoColor Cult Demipermanent hair colour is now available in Semi-permanent formula. Excitingly, this makes it the first vivid hair colour range that is available across a demi and semi-permanent finish – available in an extensive palette of 14 stunning shades, promising bright results, with maximum vibrancy that fades on tone – giving you the flexibility to explore endless possibilities of vibrant hair looks.

Visit www.matrixprofessional.com.au or call 1300 651 991

MALIBU C XL DDL DIRECT DYE LIFTER

Call 02 9666 3611

COLORTRAK TOOLTRAK BRUSH SET & HOLDER

MATRIX SOCOLOR CULT SEMIS

Meet the new and improved version of the bestselling Malibu C DDL Direct Dye Lifter. Malibu C DDL XL Direct Dye Lifter is XL for extra lift. Make colour correction easier, faster and more affordable than ever before. Malibu C DDL XL Direct Dye Lifter is freshly activated and can be used with or without developer, giving you the absolute control you want during the colour removal process. No more fear of the unexpected, unwanted direct dyes and stains can be removed easily every single time.

Call 02 9666 3611

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GAME CHANGERS

n March, matrix debuted a major brand refresh, focusing its core brand values around inclusivity in a new, vibrant way.

Bringing this brand mantra to life, matrix is introducing their squad of local brand ambassadors; a group of inspiring individuals who use their respective platforms to empower others to THINK, BELIEVE, DREAM and DARE through their hair and every facet of life.

These brand custodians reflect matrix’s uplifting nature and will carry this brand ethos throughout the year and beyond.

At matrix, everyone is welcome – all hair types, all humans.

So let’s meet the squad!

For more information visit www.hairhouse.com.au/brand/matrix

INTRODUCING THE MATRIX AUSTRALIA SQUAD, A GROUP OF THINKERS, BELIEVERS, DREAMERS AND THE DARING.

THE THINKERS

THE DREAMERS

The thinkers reveal the possibilities of life if you think a little differently, inspiring those around them in the process.

These dreamers embody how carving your own path can showcase the limitless possibilities that matrix inspires its clients and consumers to achieve constantly.

Sarah Davidson Sarah is a lawyer and ‘funtrepreneur’ particularly working in wellness, where she uses her blog, Instagram platform and ‘Seize the Yay’ podcast to help her audience find joy in their lives and move away from perfectionism and the glorification of being busy. Sarah is also a published author, using her book also titled ‘Seize the Yay’ to help anyone reach their fullest potential, and be their happiest selves in doing so.

Sam James Sam is the director of SJ Establishment in Adelaide and has been a member of the matrix artistic team for the last two years. She boasts 18 years in the salon industry, pushing creative boundaries and picking up awards such as Hair Expo SA/TAS Hairdresser of the Year for 2018 and 2019 and AHFA SA/TAS Hairdresser of the Year for 2017 – all testaments to her ability to elevate her craft beyond expectation.

THE BELIEVERS

Jessica Vander Leahy Jessica is an international journalist, model, writer and podcaster whose powerful and important voice champions inclusivity and body positivity. Her experience as a seasoned journalist and model are reflected in her platform Project WomanKIND, a vehicle for empowering and uplifting other women. Her dream like essence and disregard for limitations are a beacon of confidence and resilience, shining on everyone that she is met with.

Mat Johnson Mat has been a hairdresser for 18 years and has spent 9 years with matrix, creating iconic looks in his work for the brand and in his salon MJ Hair in Adelaide. Mat excels in bold colour and edgy styling.

THE DARING

The believers highlight how drive, determination and a strong sense of self can be reflected in the most beautiful and elevated art.

The daring are shining examples of unapologetic uniqueness. They highlight the inclusivity that matrix holds core to its ethos and continue to inspire those around them.

Rachael Sarra

AJ Clementine

As a contemporary Aboriginal artist from Goreng Goreng Country, Rachael uses art as a powerful tool in storytelling to educate and share Aboriginal culture and it’s evolution. Rachael’s work challenges and explores themes of society’s perception of what Aboriginal art and identity is and her bold depiction of this heritage and belief system is paired with a fierce advocacy for representation and visibility for First Nations people. Rachael and her work were central to matrix’s Art of Gifting campaign, released in March.

AJ is a pioneering digital creator and transgender model using her platform to advocate, educate and celebrate the LGBTQIA+ and Asian communities. AJ’s lived experience and what she shares in her work empowers others to follow in her path, showcasing her resilience and strong sense of identity. AJ’s daring nature is reflected every day and in every conversation she has regarding herself and her gender.

Kobi Bokshish Kobi has been hairdressing for over 26 years and is the director of Intershape Hair in Bondi. Additionally, he has been with matrix for 4 years and is the current Artistic Director for the brand. His years of experience and lifetime achievements are a reflection of how passionately he strives to consistently better his work, and the belief he has in the people around him to help him develop.

Tarik Jasarevic Tarik is the creative director of Mr.T Salon in Melbourne and has been a hairdresser for 25 years, a career he began in Germany. He is renowned for his cutting edge, short styles and vibrant colour finishes and educates and inspires other hairdressers to take risks and create bold work.

This group of astounding individuals champion everything that matrix celebrates now and moving forward.

Video

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LEADER OF THE PACK ONE OF THE MOST IMPORTANT SKILLS OF A LEADER IS THE ABILITY TO COMMUNICATE. USING THE LANGUAGE OF LEADERSHIP VS VOCABULARY OF A VICTIM BRINGS RESULTS, WRITES REBECCA MILLER.

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hether it’s communicating instructions, expressing appreciation or providing constructive feedback, the way we get our message across is vitally important to the success of our team and our success as leaders.

Communication can be defined as ‘imparting or exchanging information by speaking, writing, or using some other medium’. It’s important to note that communication is not a one-way street, and that it encompasses so much more than the words we speak. Our tone, our body language, our energy and even our intent are crucial components of effective communication.

Tone is particularly important in written communication, where intentions can be misconstrued and tone taken the wrong way.

In my industry, using emojis and exclamation marks is not uncommon as a way of softening a message that could be taken as negative or potentially aggressive. If your industry or workplace is more formal, I recommend you create a template for emails that gets your point across clearly and effectively.

Google the term ‘compliment sandwich’ for a good method of giving feedback that works particularly well for emails.

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Body language is something that, when done well, can completely alter the outcome of a situation. When it’s used poorly, however, the outcome can be less than desirable. Crossing arms, leaning back and frowning can all be seen as negative body language cues, whereas mirroring, eye contact and a forward-leaning posture may be seen as more open or receptive. Even sitting next to a team member, rather than across from them, can be seen as a less confrontational position.

Similarly, the energy you bring into the interaction speaks volumes. If you are expecting things to be tense, they’re more likely to be tense. If you don’t like the person you’re communicating with, they’ll be able to feel it. It’s important to check your own energy before going into an interaction – particularly one where you need to give or receive feedback. Just remember 80 per cent of communication is non verbal.

Finally, if you go into an exchange determined to be right rather than to solve a problem, this will influence the way your words are perceived. On the other hand, if you go into an exchange open to new ideas and perspectives, with a willingness to listen to the other people in the conversation, ask great questions, you have a better chance of achieving a positive

outcome. Intention is everything when it comes to good communication.

In my team, we encourage all team members to give and receive feedback – both positive and negative – regularly, so that they know they’re appreciated for doing a good job, and they’re given the opportunity to improve before a gap in skills, knowledge or attitude becomes an issue. We also give our team the opportunity to suggest areas for improvement, from the treatments we provide to the further training they’d like to pursue and product ranges they’d like to see us stock.

It’s important to consider the balance of the positive and the negative when communicating with your team. We’ve all been in a situation where it feels like a ton of negative feedback is dumped on us and we feel deflated, or there’s a barrage of positive comments that feel a little insincere. Getting the balance correct, and also knowing what form of communication is appropriate for the type of conversation you want to have, is something that many of us have to learn through trial and error.

Remembering questions are the answers and listen to hear not to respond.

Having effective meeting intervals are the key to a healthy team a mix between one on one communications and whole team communication inviting the whole team to contribute builds trust which is the number one attribute to build a committed team.

If communication is an area you want to work on in 2021, I share the methods I use in clinic to communicate effectively with my team with all my coaching clients.

For more information visit www.thezingproject.com.au

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CEO POTENTIAL LARISSA MACLEMAN FROM SALON OWNERS COLLECTIVE SHOWS YOU HOW TO STEP AWAY FROM THE CHAIR AND BECOME THE CEO YOU NEED TO BE.

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f you’re anything like me, you opened your salon because you love doing hair and you knew that being your own boss would give you the life you dream of.

Setting your own schedule, working the way you prefer, and, of course, unlimited earning potential.

You have the vision, the drive, and the talent, which is why you’re still the top-earning stylist in your salon, but, as you’ve come to learn, being the top stylist is ideal when you’re an employee of a salon, not when you own one.

If you find yourself stuck between the roles of stylist and salon owner, it’s time to make a transition. Although you might be the top-earning stylist, you’re inhibiting the earning potential of your team, and thus, your entire business.

Here’s how to get started in stepping out from your station and into the role of CEO:

TAKE BABY STEPS Major changes don’t happen overnight, and neither will your move away from working with clients.

In reality, this process is going to look like a zig-zag where you take a small step away and redirect that time toward incomegenerating activities.

These income-generating activities (ICAs) include tasks like; marketing, social media, brand awareness, and outreach efforts, as well as developing your in-chair sales strategies, which include your brand experience, client retention, and inducting new team members.

Then, once you’ve found your groove with that small shift, you zig zag again. You take another small step back while your team steps into space you’re making available with your clientele.

NAIL DOWN YOUR PROCESSES You need to build a brand where YOU are not at the centre.

Yes, you may have started this salon solo. Yes, you are the topearning stylist and the face, or possibly even the name of your business, but you have to remove yourself from being the linchpin in your brand experience. Instead, make it about your clients, the atmosphere and your entire team as a whole.

And you have to trust that your team can come together to execute this brand experience. That’ll only happen once you’ve nailed down your processes and created the code of how you do everything in your salon.

From consulting with a new client, to onboarding and training a new team member, to cleaning up at the end of the day, to the way your receptionist answers phone calls, emails and direct messages, every touchpoint of your brand needs a process.

Within the structure of your processes is where you’ll find freedom because you’ll have built a system your team can pick up and run with. That way, you don’t need to be the integral cog in the machine of what makes your business work.

LEARN TO SAY ‘NO’ You’re making shifts and getting your transition underway, and you will inevitably start to feel resistance. It could come from within, from your clients, or team members.

Don’t give in to the resistance and overcome your need to please.

Now is the time to say ‘no.’ Say ‘no’ when things or people interfere with the new path you are creating, especially when you may have more time on your hands.

It’s crucial to stay laser-focused on your vision. Learn to say no when something threatens your ability to maximize your efforts on your income-generating activities.

LIFT UP YOUR TEAM Keep in mind, just because you’re saying no doesn’t mean you’re not saying yes. Every time you say no today, you’re saying yes to your future and a more profitable business. Inevitably, some of those yeses will include handing more power over to your team to carry out your salon’s day-in and day-out activities.

However, to hand over that power, there again, needs to be trust.

That trust is going to come from your efforts in lifting up your team through continual training, education opportunities and empowering them to be the best they can be at their craft.

This then sets the stage for you to feel fully confident that every client at your salon is going to have an exceptional experience while in your salon and be happy with the results they walk out with.

Additionally, your team will feel invested in, encouraged and challenged as they continually work to become better.

Over time and with these four steps, you’ll continue to move away from the chair to a capacity you desire. This may even be 100 percent free of clients, so you are solely operating in the role of CEO. No matter what your ultimate vision is, having a life of freedom and profit doesn’t mean that you’ve ‘finished’ your business. It means that you’re striving to achieve your ultimate vision and you trust the journey and process to get there.

Larissa Macleman is the CEO and founder of Salon Owners Collective. For more information visit www.salonownerscollective.com INSTYLE 129

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YOU'VE GOT MAIL ISABELLA CASTLE OFFERS EIGHT KEY ELEMENTS OF HIGHLY ENGAGING EMAILS.

H

ow do you create the type of emails that get your clients interested in a new product line or excited about their next visit? We’ve outlined eight elements to consider when crafting engaging email marketing campaigns, writes Isabella Castle.

REFINE YOUR AUDIENCE People respond better to emails that are personalised and cater to their individual needs, so think about the information you know about your clients and how you can use it to segment your client list.

Tailoring your content to suit your audience is a great way to get better open rates and engagement from your email campaigns.

BE CONCISE AND CREATIVE WITH YOUR SUBJECT LINE Your subject line is the first thing your clients will see, so capturing their attention is key!

Mailchimp analysed high performing subject lines and found that emojis and exclamation marks worked well, but should be used sparingly if you don’t want your emails to be considered spam.

Keep the length short and sweet, up to 60 characters is best when you’re wanting the best fit for all screen sizes.

THE MESSAGE From the greeting to the call to action, make sure to use a tone of voice that represents your brand and resonates with your audience! For example, if your email is targeted at young women, you might feel comfortable adopting a more casual and playful tone.

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If you use an email marketing tool, it’s good practice and really simple to personalise your content by inserting the recipient’s first name. A common place to do this would be in the subject line or the greeting.

Great email content lets the reader know why you’re emailing them and what your message is as quickly and concisely as possible. If you’re ever unsure about the content, think to yourself “why do they need to know this?” and if you can’t think of a reason, remove it.

DON’T FORGET THE CALL-TO-ACTION For your email to be successful, it should have one very clear call to action (CTA).

It summarises your reason for emailing by clearly stating what action your client should take next. Write your content with this in mind, by stating the key benefits of the action throughout your email.

Your CTA should tell the reader what their next action is, like “Book now” or “Call us today”, and it’s also a great place to add an extra incentive like “Save 20% now”. You can even make your CTA stand out with an on-brand button, linking to your online booking site or retail store.

CREATE YOUR DESIGN A design template saves you time and ensures your emails are on brand and consistent every time! Make your email easy to read by using plenty of white space, as this draws attention to the most important part of your email: your content.

Images are a great addition when they support your message. If they’re unrelated to the content, they’ll feel out

of place, plus extra images may mean your email takes longer to load, particularly on mobile devices.

REVIEW, REVIEW, REVIEW! Every email you send is an opportunity to put your best foot forward, so make sure it’s of the highest quality, is carefully proofread and is appropriately branded.

SCHEDULE FOR THE APPROPRIATE TIME A common time to schedule your email is between 5 and 8pm when most people are off work and checking their personal emails. Email marketing tools like Mailchimp help you easily schedule your emails at the right time for your audience.

AFTER YOU’VE SENT: ANALYSE Once you’ve successfully sent your well thought out email, it’s time to analyse!

Use your email marketing tools to track the success of your email campaign. Look at your open rate to see how many people opened your email, and check on your click-through rate to see how many clicked on your CTA button.

Compare different emails to see which ones were more successful and see what you can learn and apply to your email campaigns in future.

Working on improving every part of your emails will help to increase the success of your email marketing campaigns. So why not give these tips a try and take your email marketing to the next level!

Isabella Castle is a marketer at Kitomba Salon and Spa Software. To learn more about how Kitomba can help you, visit www.kitomba.com or call 1800 161 101.

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