INSTYLE May/June 2018

The Magazine for the Hairdressing Professional

May/June 2018

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INEDIT

31 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover BHA MEDIA MANAGING DIRECTOR Glenn Silburn EDITOR Cameron Pine cameron@intermedia.com.au ONLINE & DEPUTY EDITOR Shannon Gaitz sgaitz@intermedia.com.au CREATIVE CONTENT EDITOR Ida Almasi JOURNALIST Michelle Ruzzene CONTRIBUTORS Jo Burgess Joanne Neville Andrew Wassenaar McKenna Uhde NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright© 2018 - BHA MEDIA.

FROM THE EDITOR

H

ealthy body. Healthy mind. Th is concept is nothing new and it’s no surprise we have a much better chance at dealing with stress when our bodies are in a better than average condition.

The problem is too often we aren’t giving ourselves what we really need from sleep, to food, to time out that is actually time out. Whether your schedule is a bit like mine or not, it’s hard to stick to a routine when every week there’s something on, a fl ight somewhere, an event – throw in event champagne that’s easier to fi nd than a glass of water and all of a sudden your life is consistently the opposite of those on meal prep and who stick to a mindful routine.

It’s a constant battle for me between cramming in exercise and attempting a healthy weekend of consciousness when I can…until it’s someone’s birthday and it’s all over for yet another week. And if you’re anything like me you’re all or nothing. I’m either not drinking at all or I’m all in. There’s no in between. I don’t see the point in trying to moderate when your body actively needs set days completely free of as much toxic material as possible. We all need to make up for the bigger weekends with some quiet healthy days, take the good with the bad, the deadline with the doona afternoon – that’s life isn’t it. The yin and yang but those more mindful days within the pace many of us live in are becoming fewer and fewer.

But despite my general ramble on a very open ended subject I’m so happy to see more consciousness in this area in many workplaces, businesses and general culture. Companies and conference keynotes are increasingly pushing balance and ideas to stay healthier in the process of achieving your goals.

Because what’s really the point in getting there if your body is not healthy and happy enough to enjoy it? Success is so much more than monetary and it’s such a welcome shift.

Let me talk for a minute about what I see often… Airline lounges! Next time you’re there take a look around and predominantly you see a scary state of middle aged spread and sometimes alcoholism, sugary foods and a general haze of health problems. The corporate traveller, some say, is living the dream but the older I’ve become this is more my idea of that movie ‘Nightmare at Terminal 2’. Call this judgement if you wish but 80 per cent of the people I see are overweight, tired after a long day of travelling or meetings and then you watch what they eat – whatever is on offer; sausage rolls, cheese, alcohol -there’s barely much raw and healthy on offer. The thing is, they’re just like me, they’re desperate, hungry, tired and it’s right in front of them! It’s too easy just to access the smorgasboard of temptation. Often the similar scenario happens in a salon. Usually the owner does the staff a ‘favour’ by ordering pizza on a busy Saturday or Thursday night… and that makes a meal. But add this to caffeine, sugary drinks and everything else on the go and over time, week after week it will either add up and affect energy levels and mental clarity or show up on the body. We’ve tried to take a proactive approach with this subject at INSTYLE when in 2008 I launched our INhealth page – a short, sharp practical insight into something healthy every issue. I’m sure some people thought ‘what the hell is that doing in there?’, but hopefully over time you’ve seen the real reasons why I’ve done it and been introduced to some incredible people in the industry along the way.

You can’t expect everyone to adopt strict eating routines or go on diets – I’ve never been a fan of diets -rather everything in moderation mixed with an active lifestyle. A diet is always going to be great for a particular time period but what about what generally happens when you you fi nish?

So for me being healthy is as much about mindfulness as it is about the practices of what we do. In this issue we’ve even seen a trend for salon brands to move to a more natural and wellness oriented aesthetic which encompasses all aspects of wellbeing.

It was great to see luxury brand Kérastase taking the lead at their Luxe Summit in Bali (page 70) inspiring their salons and ambassadors to take note of some of Lola Berry’s practical tips mixed with yoga (ideal for those on their feet all day).

I've seen this mentioned on Facebook and industry networking pages where a client was able to smell lunch or cigarettess on their hairdresser. It all comes down to the same idea of mindfulness.

Treat your body like it’s going to last you a lot longer. We should realise and understand we should look after ourselves, not only for ourself but for others.

Healthy body healthy mind. Makes sense but it’s often more elusive than we allow.

Here’s to mindfulness and good health in the process.

Cameron Pine, Editor

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

INSTYLE 11

In an industry that celebrates the ordinary It’s time to be ANTI ordinary What are you ANTI? www.anticollective.com @anti.collective

Find out more to join the collective 0466 966 656

CONTENTS ON THE COVER

54 86

Session Not So Beige by Wella Professionals Treatment Feature

REGULARS

14 50 82 84 99 100 106 108 110 112 113 114

UPfront Industry Happenings My Way Free Reign of Style Style File Deserted Vision Style File On Black INhealth Go With Your Gut INhair Latest Products INbeauty Beauty News INbeauty Bright Eyes INsalon New Tools and Accessories INbusiness Head In The Clouds INbusiness Start It Right INbusiness Streamlined Stock Management

ONSTAGE 20 24 26 28 30 32 34

Hair Expo Agenda American Crew All Star Aveda Colour Harmony Winners Profile 2018 Australian Hair Fashion Awards Goldwell/KMS MBE Australia Hair Expo Finalists Anti Haircare Launch

FEATURES 36 38 40 42 44 46 48 48 62 70 74 78 79 80 81 90 92 94 96 97 98

The Grand Collective Rumbie Mutsiwa Franck Provost Australian 10 Year Anniversary Dyson Supersonic Pro Launch Epic Hair ghd Saharan Collection Eyes on Cancer Michele McQuillan Session Full Volume by Nioxin INconference Kérastase Bali Summit Anti Collection Christopher Hanna Edwards and Co Budds Beach Ladies Lair Hair by Jaxx Salon Essentials Comfortel Salon Trends Fuchs Hair Interview with Rogue Beauty Colour Trophy #mydentity at Hair Expo

34

70 62 54 84

UPFRONT

MOROCCANOIL STYLE BRIDAL MOHAWKS FOR NAEEM KHAN BRIDAL FASHION WEEKS are usually the ideal location to find sleek, glamorous hair – think soft waves, elegant chignons and beautiful up styles.

For the Naeem Khan show at Bridal Fashion Week, Moroccanoil, and Artistic Director Kevin Hughes, did something a little different.

Walking down the runway with standout bridal fashion was a ‘rockstar bride’ aesthetic, built around the idea of a new, modern girl. This bride is an artist, a couture bride who wants a fresh twist on the wedding day look.

Kevin created the look with the use of Moroccanoil Treatment, Root Boost, Dry Texture Spray and Luminous Hairspray Extra Strong, as well as the brand’s tools such as the Boar Bristle Classic Brush, Ceramic Hair Dryer and Dry Texture Spray in the Professional Series. The ensuing Mohawk look has a unique fresh twist with teased ends for a bold style. www.moroccanoil.com

14 INSTYLE

Industry Happenings

M AY / J U N

2018

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AUSTRALIAN TEAM SELECTED FOR AVEDA CONGRESS 2018 IN CASE YOU somehow haven’t heard, Aveda is turning 40 and the iconic brand will be celebrating at the 2018 Aveda Congress, held in Minneapolis in October. At the event the newly announced Aveda National Teams will be looking back on 40 inspiring years and, for the fi rst time in 15 years, Australia will make up one of these esteemed teams, joining the US, UK, Japan and Germany in this dynamic endeavor.

The talented Australian team, who will be showing off hair cut, colour and style skills on stage, is comprised of Hair Director of David Jones for Aveda, Terri Robertson-Kirkwood, and certified educators Darren Summors, Sky Beauchamp and Rory Callasse.

The four-day event will offer industry professionals insight and experience in beauty, wellness, fashion and art, as well as sharing the latest trends in cut, colour, style and makeup. www.aveda.com.au

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SUSTAINABLE SALONS SUPPORT 300 PEOPLE IN EAT.SHOP.CHOP EVENT SUSTAINABLE SALONS ENGINEERED another worthy philanthropic event, hosting more than 300 guests from Sydney’s vulnerable communities. Offering free haircuts, food and services at Eat.Shop.Chop on April 19, the group brought together organisations such as OzHarvest, Th read Together, TOGA, Randwick City Council, Orange Sky Laundry, Eastside FM and My Foundations Youth Hosting, comprising 80 volunteers, in a four hour festival to help those in need.

The volunteers worked together to distribute 300 bags of groceries, offer 270 hot meals, give 105 haircuts at a pop-up salon and supply 2000 items of clothing from Th read Together, personally selected by the team to ideally suit every guest who went through the personal shopping experience.

“Everyone deserves to feel confident and welcomed, which is what Eat. Shop. Chop is all about,” said Paul Frasca CoFounder and Managing Director of Sustainable Salons. “We set out to provide those doing it tough with a sense of selfworth and connectedness to their community. To elevate even one person’s quality of life – even if that’s just with a haircut – is what we’re all about.” www.sustainablesalons.org

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NVEY ECO HOST EDITORIAL SHOOT

AMERICAN CREW SPONSOR VAN HEUSEN MENTOR EVENT

BRAND AMBASSADOR AARON Toner joined the NVEY ECO team at their St Kilda studios in late February to create NVEY’s AW18 new seasons looks. Utilising the brand's beloved, natural products, the artist and the company team combined their skills in the name of editorial creation.

The NVEY ECO Stacked Look builds volume with NVEY’s Volume Control Blow Out and Volumiser products and the defiant style by Aaron lifts the bar for what natural and organic products can achieve.

A new kid on the block, NVEY ECO is rolling out for AW18 three new styles that showcase their styling techniques that builds volume, creates style and just goes all out to break convention and preconceptions of what going green is all about. www.nveyeco.com or 0481 275 227

THIS YEAR’S BI-ANNUAL Van Heusen Mentor Event introduced a GQ sponsored frenzy of inspiring business and sporting mentors, making for an engaging and educational must-see event. Before the star-studded red carpet event, the American Crew talent took to the mentors, treating them at Melbourne’s Longsong to a luxury style and grooming. Using American Crew’s latest shaving and skincare range, the stylists provided outstanding red carpet looks.

The most talked about product of the evening was ‘Fibre,’ a versatile modeling gel used to thicken and texturise the styles of Dalton Graham and Scotty James. The other mentors were prepped with a light-hold lotion before drying for additional pliability and texture, an essential when working with longer locks. After a professional style and shave by the likes of barber Charlotte of Kings Domain, the mentors were off to debut their new looks as they spoke on their personal motivation and success at the Van Huesen main event. www.americancrew.com

AMAZING HAIR WELCOMES TWO NEW BRAND AMBASSADORS AUSTRALIAN HAIR EXTENSION brand, Amazing Hair, has welcomed two new ambassadors into the fold, Sam James and BrodieLee Stubbins, utilising their combined skills and experience to carry the brand forward.

“It’s such a pleasure to welcome both Brodie Lee and Sam to the Amazing Hair team,” shared Amazing Hair Managing Director, Ariana Mantzaris. “They are such young and talented stylists with incredibly bright futures ahead of them. Their commitment to our brand, along with their outstanding, creative and award-winning work, defi nitely showcases our quality and versatility perfectly, and this is exactly what Amazing Hair is all about.”

Brodie Lee and Sam both not only encompass the brand’s values but also truly believe in the latest range and its ability to cater to the client and offer an impressive level of versatility. The hair allows for easy creation of length, non-committal colour application, volume and movement, giving it an easy-to-work-with look and feel. The new range also offers vibrant colours, pastels, balayage, and clean blondes, making Amazing Hair the latest fashion accessory. www.amazinghair.com.au 16 INSTYLE

REDKEN HOST PASTEL TREND WORKSHOP IN THE NAME of must-have trends, top-tier education and quality content creation, Redken congregated a group of their most talented colourists and paired them with influencers to create all things pastel.

The trends workshop and Redken Connect event celebrated, utilised and showcased the brand’s range of Shades EQ pastel tones.

Held at the new L’Oréal academy in Sydney, the looks ranged in boldness through the three Redken tiers – whisper, talk and shout, spanning full bright blue looks, more subtle peach infusions or looks created with temporary hair pieces.

“We have seen in the past couple of years more of a pastel trend coming through, we defi nitely get requested to create pastel tones in the salon,” Redken global educator Vincent Nobile said. “I’m excited to be here today to achieve beautiful hair that’s soft and slightly editorial, which is what our salon is known for.” www.redken.com.au

UPFRONT SHARON BLAIN ONLINE BOOT CAMP OPENS UP SIX MONTHS OF COURSE CONTENT SHARON BLAIN’S ONLINE Boot Camp is officially on and hairdressers globally – think Australia, the US, the UK, Sweden, Mexico, Spain, Iceland and Canada – have jumped online and on board. The program allows stylists to learn from the incomparable styling legend Sharon Blain, a five times Educator of the Year award winner, in the comfort of their own homes or salon, with over 75 exclusive video tutorials and a structured education agenda available.

“Sharon Blain is a one of our top educators and has continued to share her passion and knowledge with the launch of Boot CampOonline,” said Joey Scandizzo. “She is such an inspirational mentor to so many. What a great learning environment with so much content.”

The course starts with the foundations of hair styling, expanding hairdressing skills from this important basis point. It draws on a global network of Sharon Blain Boot Camp courses that conducts 54 classes worldwide and has now found an additional home on the Internet. The program has been awarded Business Performance of the Year at Hair Expo multiple times.

The 12 week intensive course ensures students learn over 100 techniques and tips, and users are now given access to the content for six months.

Sharon describes the content as a ‘box set’ of techniques that will challenge students and elevate their talents and career. Students have the benefit of learning at their own pace and in their own environment, with world-class education delivered straight to their screens. www.sharonblainonline.com

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UPFRONT

AVEDA TO JOIN MECCA MECCA COSMETICA WILL be expanding its collection of natural products by welcoming world renowned haircare provider, Aveda, into its stores, making it the fi rst cruelty free haircare brand to join the specialty beauty retailer.

“We are very excited about this new partnership with Mecca. Th is launch strengthens our eco-system and we are proud to once again be pioneers in the industry,” said Aveda Australia General Manager, Clint Piper, “We believe our brand values really resonate with the Mecca Beauty Junkie and want to make our products easily accessible to this eco-conscious consumer and build awareness amongst millennial customers, which in turn, will grow the Aveda brand across all channels.”

True to Mecca’s ideology, Aveda’s goal with this partnership is to offer accessibility to beauty consumers who are passionate about natural haircare. www.mecca.com.au.

INDUSTRY NZ HOST 2018 HAIRDRESSING AWARDS NEW ZEALAND HAIRDRESSERS celebrated in Auckland as the Industry NZ 2018 Hairdressing Awards announced its winners. The event was in collaboration with JOICO NZ and hosted by Brad Lepper.

“It was an honour to be the exclusive partner of the Industry NZ 2018 Hairdressing Awards,” said Kylie McLeod, Marketing Director at JOICO NZ. “Special thanks goes to chief organisers Sara Allsop & Jock Robson (Dharma Salon, Auckland) for building this event from the ground up and giving NZ Hairdressers a platform to showcase their talent.”

Th roughout the evening, attendees were invited to view the talents of Michael Beel’s show ‘7’, showcasing inspiring looks depicting the Seven Deadly Sins, before experiencing the anticipated awards announcements.

Congratulations to the newly announced NZ Hairdresser of the Year, Lenard Johnston, as well as to the other outstanding winners including Pip Grundy as Colourist of the Year, Lenard Johnston as Men’s Stylist of the Year, Anthony Bayer Salon as Team of the Year, and Marquee Morehu as Emerging Stylist of the Year. www.joico.com 18 INSTYLE

DCI HAIR EDUCATION LAUNCH STREAMING LIBRARY THE AWARD WINNING DCI Education has now created an education experience that can be enjoyed from the comfort of your home or salon. A professional streaming service is DCI’s latest education creation and it strives to provide attainable and affordable education to prospective hairdressers.

Designed for professionals of all levels, the DCI Streaming Library offers step-by-step videos on a range of techniques and hair education essentials.

A $220 one-year subscription offers unlimited access to 66 in-depth videos, each designed to better establish and inspire your career. The 1354 minutes of hairdressing content is an especially designed course valued at $1290, however DCI is committed to providing its clients simpler and more affordable education, as well as accessibility to any aspiring hairdresser no matter their circumstances.

The video content contains a series of cut, colour and style videos including beginner, immediate and advanced cut and colour, Contemporary Cut, Contemporary Colour, Balayage, Editorial Hair Up and the stimulating 10 video Mentor Program Series 1 and 11 video Mentor Program Series 2. www.dcieducation.com/streaming

SHOWPONY HAIR EXTENSIONS TO PARTNER WITH MISS UNIVERSE AUSTRALIA AUSTRALIAN HAIR EXTENSION brand Showpony will be contributing to the iconic Miss Universe Australia 2018 by offering their stunning pieces and styling expertise to this year’s contestants.

The partnership will see Miss Universe Australia contestants rocking looks from the Australian brand’s range throughout the famed competition.

“Showpony are honoured to partner with Miss Universe Australia for 2018 for this prestigious event and look forward to cheering for Miss Universe Australia when she hits the International stage later this year,” said Showpony founder, Stephanie Mason.

Many contestants have attended Showpony styling workshops to hone in on styling techniques and learn to create fl awless looks for the main stage. One of the several educational workshops was hosted

by AHFA Award Winning Hairdresser and Showpony Ambassador Caterina Di Biase. Held at Heading Out Hair & Beauty in Victoria, state fi nalists learned professional techniques from the best in Showpony styling for the Miss Universe Australia crowning event on June 28. www.showponyaus.com.au

MOROCCANOIL PARTNER WITH SWAROVSKI FOR 10 YEAR INDUSTRY TWO OF THE most luxurious brands in beauty have come together for a unique and exclusive collaboration. Luxe haircare brand Moroccanoil is pairing with distinguished crystal company Swarovski to bring salons a limited edition and very shiny version of the original and beloved Moroccanoil Treatment.

Celebrating 10 years of Moroccanoil, the brand is paying tribute to this momentous anniversary with a new luxury design. Swarovski’s legacy of crystal creation has dressed the traditional bottle from cap to bottom in stunning crystals, of course coloured in the classic Moroccanoil blue.

“When we fi rst introduced our iconic Moroccanoil Treatment, we revolutionised the beauty industry by pioneering a new oil-infused hair care category,” shared Moroccanoil Co-founder Carmen Tal. “It has been such an incredible journey and only fitting that we turn to a partner like Swarovski that embodies heritage and luxury to honour our hero product.” www.moroccanoil.com

DE LORENZO ANNOUNCE BRAD NGATA AS NEW AMBASSADOR ICONIC AUSTRALIAN HAIR brand De Lorenzo has a new team member on board, with famous hairdresser and educator Brad Ngata made their latest ambassador. Brad will offer editorial shoots and education programs in his new partnership with the brand.

Brad is the wellknown creative director of Brad Ngata Hair Direction and is renowned for his innovative, quality approach to hair. With over two decades of experience, he has won awards for Session Stylist of the Year and the Editorial Award at the Australian Hair Fashion Awards and Hair Expo Awards respectively. His editorial expertise has been seen splashed across the pages of InStyle, Vogue, Harper’s BAZAAR, and many more.

His successful salon and talented team have collectively won Artistic Team of the Year at the Australian Hair Fashion Awards twice, Salon Team of the Year at Hair Expo twice and Salon Business of the Year at the Hair Fashion Awards twice as well. These awards join a myriad of fi nalist and winner credits and trophies on his mantle. www.delorenzo.com.au

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ONSTAGE

DIARISED

These are the highlights, big names and features you’ll be salivating over come Hair Expo – start circling dates, classes and events in your calendar as we count down to the big event.

2018’S OFFICIAL FESTIVAL of Hair has a run sheet, as the full agenda has been named for the event taking place over the Queen’s Birthday long weekend in June. Situated at the Melbourne Convention and Exhibition Centre, the three-day event is being billed as a hairdresser’s wonderland, but instead of Mad Hatters and cheshire cats, you can expect education, events and a bevy of brands each showcasing their latest launches and hero products.

The brands on show will include beloved local and international favourites, as well as emerging companies, with headliners including Matrix, Oribe, Olaplex, Excellent Edges, Cloud Nine, Mizutani, Comfortel Furniture, O&M, De Lorenzo and more, totalling over 200 product company options. As such, the floor will act as an actual hair product-focused maze for you to discover, learn from and experience over the three days.

In education, the major names you’ve been hearing as headliners include the incomparable editorial maestro Angelo Seminara, the balayage expert Candy Shaw and business legend Tabatha Coffey. Creative seminars, business sessions and everything in between line the agenda. Howard McLaren (cofounder of R+Co), the Pulp Riot team (USA), Nick Irwin (UK), MENSPIRE (UK), as well as local heroes like TONI&GUY Australia, the Matrix Artistic Team (Kobi Bokshish, Stevie English and Paul Ricupito), Lorna Evans, Jules Tognini, Julie Piantadosi, Sharon Blain, and many more are also on the education list.

Beyond the classrooms, the event will offer three stages that are free to watch for any and all ticketholders. The always enticing Main Stage, a dedicated Men’s Stage and the all new Styling Stage, sponsored by Dyson, will showcase education from local 20 INSTYLE

and international hair heroes, spanning colour, styling, cut and grooming and drawing crowds on all three days of the event.

Th is year also offers new and innovative flexible education passes, with the enticing Festival Pass leading the way. Th is pass includes access to every creative and business seminar (excluding workshops), the GenNext evening and the expo floor over three days. Passes devoted to Look ‘N’ Learn education, creative education, men’s hair, business education and the international headliners also exist so you can make the specific ticketing decision right for you.

Evening events that include the annual and always-inspiring GenNext Gala and the premiere hairdressing gala by way of the Hair Expo Awards ensure you’ll be doing a lot of learning, partying and networking over Hair Expo weekend, not a lot of sleeping.

Honestly we wouldn’t have it any other way. Book your tickets now.

For more information visit www.hairexpoaustralia.com

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ONSTAGE

CREW CULTURE An institutional event on the men’s grooming calendar, American Crew put just the right amount of creativity and culture and spun it into a globally recognised authority in men’s hair – the 2018 National All Star Challenge, writes Cameron Pine.

24 INSTYLE

TAKING OVER THE Facility in North Melbourne, arrival to the venue conjured up a Hunger Games level of cultural authority – industrious, creative and a little bit mysterious – it was the perfect landscape to unleash a room of respect for a man’s mane.

More than 400 people filled the venue that included a live boxing ring installation and a Ducati bike that guests went in the draw to win, all with the necessary hashtags of course. However the night proved that while social media is important, it’s the energy in a room that sets out to honour a specific cause, like the finer details of what keeps men looking good that really stands above all.

The pinnacle of the event was the announcement of 25 finalists and the eventual winner. The brand congratulated Kelvin Wong of Rokk Ebony Collin’s Place as their major winner.

As the panel of American Crew educators and mentors on stage, including 2017 winner Ben Kane emphasised it’s about giving something back to the industry that’s the hallmark behind the competition.

“Education is one of the biggest and most important elements in our industry. If you’re not growing you’re not going anywhere,” shared All Star Gary McKenzie. “We as a brand are evolving and changing from the short pompadour back and sides and we want to push you guys to make sure you are changing so you’re on the cover next year.”

It’s this link to innovation and creativity that continues to propel this men’s competition year after year – a building number of entrants including a refreshing number of ladies in the mix embracing men’s hair. It’s proof that it’s not just a growing market, but a lucrative one.

Not only does this talented mix of gentlemen run the education calendar throughout the year, they are also the judges for the competition. Chris Dunkley, Mark Rabone, Gary McKenzie and Lino D’adderio are all committed to the American Crew way of grooming and each spoke of their experiences with the All Star Challenge and how it has shaped and propelled their careers.

ONSTAGE

All 25 finalists were announced and acknowledged on the night, receiving recognition among their men’s grooming peers – sent to the stage and receiving the framed pictures that have become synonymous with leading men’s grooming destinations.

Fitting with the winner travelling to Barcelona in June to compete with other American Crew finalists from across the globe, the food was a mix of Spanish tapas style dishes, Vietnamese pork, chicken and everything in between – a true global culinary feast that brought the venue and live music.

Ceremonial duties from David Mannah took guests through the true spirit of the American made brand while live sparring in the boxing ring and boys climbing a scaffold to 90s Cake tunes – there was a somewhat humbling level of nostalgia in the room.

The show was comprised of pretty boys trying to do manly things – even if against their will, the important part for American Crew was to stay true to its core foundation as an authority in men’s grooming.

Haircut demonstrations on the floor sporting some serious creativity and designs in the hair provided a surprising twist from the quintessential American Crew aesthetic.

15 American Crew models were styled, groomed and presented across the three signature American Crew looks of Classic, Americana and Sport. Just like some of the hair in the room, it was refreshing to see some mastered longer looks in the mix – testament to the fact the American Crew male- just like the brand, continues to evolve to meet the demands of the increasingly fluid male aesthetic.

“This year’s entries created a new standard than ever seen before. The quality surpassed all expectations and highlights the visions and talents of Australian hairdressers and Barbers,” said American

CONGRATULATIONS TO ALL THE 25 FINALISTS: Tori Gill – Kings Domain Samantha Theodoulou – Rokk Ebony Mentone Olivia Nosworthy – BIBA Clifton Hill Jessica Sutherland – Rokk Man Barbers Fred Demarches – Fred Demarches Denise Dolan – Kings Domain, South Yarra David Wieselmann – Wieselmann Salon Colin Ellingham – Sweeney Todd’s Alyse Santry – Kinky Curly Straight Harriett Tan – Colour It & Man It Timka Tremouille – Muse Hair Paul Masci – Mr Masci Barber Lyndal Salmon – BIBA Blade Pullman – Luigi & Sons Barbershop Joe Bibby – Fleet St St Kilda Johnny Georgiou – Colour Cosmetica Jordan Tabakman – Kings Domain Barbershop Karla Smith – Hair By Karla Lee Chen Teoh – Fleet St Barbers

Crew Marketing Director, Cristobal De La Rubi. The camaraderie in the room was just as strong and indicative of the Australian men’s market. It’s just as much about the element of sharing knowledge that builds new growth in the men’s frontier. Kings Domain branded bombers backed up against Bold Biba legends in what was a true representation of the incredible talent in Melbourne and nationally.

Filled with sponsors alongside the talent, it took some strong partner brands to help make the night a reality; Ducati, Wahl, Liz Zak, Kofer Bags, Bared Footwear, Diesel, Van Heusen and Team Ellis Boxing took the night inspo from corporate to cage fighter.

The mission for American Crew and the All Star challenge is to represent the best stylists on the planet and celebrate unique, artistic vision and on a night like this, guests walk away with much more. Kudos to Crew.

For more information visit www.americancrew.com

ONSTAGE

PORTRAIT OF A WINNER The Aveda Colour Harmony Awards changes lives, this we guarantee. Don’t take our word for it, hear from last year’s talented winners, in their own words, about how Colour Harmony can and does invoke pride and propel careers, supporting the Aveda family and the talent of our hair industry at large.

WITH ENTRIES CLOSING on May 28, we’re taking stock of Aveda Colour Harmony and its important place in the hair community.

We spoke to last year’s winners in a number of categories – the awards are open to sections of Colour Harmony, New Talent and Editorial, as well as the updated Men’s, Digital and Salon Collection categories – on just how becoming a winner changed their career, and what they drew from the experience.

“Winning Colour Harmony and Salon Collection had a huge impact on my business,” said last year’s major victor Tracey Doak of De Stijl salon. “Sharing our work through social media and in the salon saw a huge interest in De Stijl and the work we do. Our images were very strong and still retained a commercial element which the salon guest and public could appreciate. Winning a national award is also fantastic in promoting yourself and gaining exposure nationally for future work and competitions.”

That business boost, increase in team work and team morale and a sense of personal pride are all important factors in fi nding Colour Harmony Success. The experience is also a vital drawcard in approaching the competition, from the photographic aspect to the ongoing journey within the Aveda family.

“I was proud that I was able to travel the world and work with the most amazing creatives in the Aveda community,” said last year’s Editorial winner Matthew Woolley of Pierrot’s Hair Studios.

“My favourite part would have been the immense pride and happiness of having my very own work come to life on camera. I still remember the goosebumps on the day of my photoshoot after so much hard work putting my vision together.”

The prizes for the 2018 winners run the gamut, with the Colour Harmony winner winning a trip to Aveda Congress 2018 overseas, and various high-priced salon kit, editorial spreads in INSTYLE and social media coverage gracing the other winners. For the 2018 entrants, who this year create looks to suit the theme Know What You’re Made of, there’s so many opportunities on offer.

26 INSTYLE

“Since I have been hairdressing for such a long time Colour Harmony has enabled me to encourage and inspire others to not be afraid to do a shoot,” said last year’s Men’s Winner, Anita Sutton Galloway of Djurra.

“I’m defi nitely most proud of myself for not giving up,” added 2017 New Talent winner Linda Aragon of De Stijl. “ I tell myself every morning before I walk through the doors of my workplace, ‘You can do it, you are worth it’. I have every day since entering my fi rst Colour Harmony Awards. My advice is to be proud of the work you have submitted no matter what. There’s no losing in this industry, it is called learning.”

We’re all in with this powerful guidance and, in Aveda’s monumental 40th year, we’re sure the experience and feelings of Colour Harmony’s entrants and winners will be, as always, life-changing. Look out for fi nalist announcements on June 25th, before the winners are named in Melbourne on August 6th.

For more information visit www.aveda.com.au

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ONSTAGE

RENAISSANCE The Australian Hair Fashion Awards (AHFAs) entered a new phase with aplomb, awarding dozens of talented industry members and seamlessly progressing to new heights.

Instagram following of 2.3 million fans also points to her industry stature, and she fittingly announced the new award for Digital Influencer of the Year, which went to Natalie Anne.

The awards were, as always, the main attraction, judged by an illustrious panel of international hairdressers, who were featured in a series of inspiring videos. Names such as Anthony Mascolo, Akin Konizi, Zoe Irwin, Nicola Clark, Sally Brooks, Eugene Souleiman and Sam McKnight headlined the judging panel. CEOs and business experts, as well as editorial figureheads, lent their talents to the business and product categories.

The major winner was the legendary hair artist Damien Rinaldo, who won Australian Hairdresser of the Year for his alluring, simple and authentic collection, titled Self. State categories, artistic awards such as Men’s hair, colour, Avant Garde and the all new Hair Shot of the year and awards for apprentices and newcomers each shed light on the talented members of

IT WAS THE START of a new era for an iconic event as the Australian Hair Fashion Awards hit Luna Park for its 26th year, with a new product partner, international celebrity guests and updated awards category making a statement about its current progression. Held in front of almost 1000 hairdressers, with dozens of award categories up for contention, and an alluring fashion show from partner KEVIN.MURPHY and their new COLOR.ME range, the AHFAs once again reinstated itself as a staple of the industry.

The evening was hosted by TV personality Lauren Phillips with a musical performance by 90s disco queen Ultra NatĂŠ, who also performed as DJ at the exclusive ghd after party. Attendees were on their feet and dancing before main course had even been served.

Legendary celebrity hairdresser Jen Atkin, also known as the maestro behind the hair of the Kardashians and Jenners (as well as the Hadid sisters, Chrissy Teigen and more), was a special guest, and received an award highlighting her iconic status. Her 28 INSTYLE

CONGRATULATIONS TO ALL THE WINNERS LISTED BELOW: AHFA Australian Hairdresser of the Year DAMIEN RINALDO – BORIS THE CUTTERY AHFA Creative Colourist of the Year CHARMAYNE ROBINSON – PAPAS & PACE AHFA Men’s Hairdresser of the Year UROS MIKIC – KINKY CURLY STRAIGHT AHFA Artistic Team of the Year FRUITION ARTISTIC TEAM AHFA Avant Garde Hairdresser of the Year SHAUN McGRATH – STEVIE ENGLISH HAIR Australian Hairshot of the Year MARIAM ENEGD – BIBA GERTRUDE ST Damien Rinaldo

Digital Influencer of the Year NATALIE ANNE AHFA NSW/ACT Hairdresser of the Year ADAM CIACCIA – AXIS HAIRDRESSING AHFA Victorian Hairdresser of the Year JACKY CHAN – OSCAR OSCAR SALONS AHFA Queensland Hairdresser of the Year AMANDA O’CONNOR – PAPAS & PACE AHFA South Australian/Tasmanian Hairdresser of the Year TIFFANY SMITH – SEQUEL BY PARLOUR HAIR AHFA Western Australian/Northern Territory Hairdresser of the Year LISA POLINI – HYPE HAIR STUDIO AHFA Apprentice Hairdresser of the Year GEORGIA FREEDMAN – ROKK EBONY TOORAK

our industry. Education and salon businesses were also heralded for their commitment and success within the industry. Fashion specific categories of Hair Fashion Video, Fashion Stylist, Makeup Artist and Session Stylist were also announced, as was the dynamic 2018 FAME Team.

An evening highlight came courtesy of KEVIN.MURPHY’s colourful, discoinspired fashion show, celebrating the launch of COLOR.ME with vivid hues and bright fashion-centric colours, all set under swirling disco lights.

“Fashion has always played a huge role in the KEVIN.MURPHY brand so partnering with the AHFAs to launch our revolutionary new product which is truly a celebration of hair and fashion seems like a perfect fit,” Kevin said.

A night dedicated to the fashion sensibilities, talent and passion of our industry, the AHFAs 2018 saw Australian hairdressers travel from every corner of the country (and abroad) to celebrate why the hairdressing community is one to be heralded.

AHFA Newcomer of the Year JESSICA SUTHERLAND – ROKK EBONY TOORAK AHFA Session Stylist of the Year RICHARD KAVANAGH AHFA Make-Up Artist of the Year MIKELE SIMONE AHFA Fashion Stylist of the Year MELISSA NIXON 2018 Australian FAME Team BEN RUSSELL – BIBA GERTRUDE ST TIFFANY DECAUX – BORIS THE CUTTERY SHANTELLE NEATE – FRUITION ELIZABETH SHEDWICK – TONI&GUY PADDINGTON AHFA Hair Fashion Video of the Year UROS MIKIC – KINKY CURLY STRAIGHT AHFA Excellence in Education KATE REID AHFA Salon of the Year JOEY SCANDIZZO Best New Professional Haircare Product JOICO – BLONDE LIFE RANGE Best New Professional Styling Product BALMAIN VOLUME MOUSSE STRONG Most Innovative Hair Tool ECOHEADS: THE PING

ONSTAGE

STORY TELLERS What happened at MBE 2018’s Vegas themed event couldn’t possibly stay there, with friendships made, creativity ignited and an inspirational array of speakers encouraging attendees to share their message for the good of their salon and the wider industry, writes Shannon Gaitz.

SITUATED IN THE sweeping ballrooms and hallways of Melbourne’s Crown Casino and Hotel, the KAO brand Goldwell/ KMS’ national MBE event for 2018 presented education, inspiration and networking on a grand scale. Two days of speakers, a Vegas themed party night and hours invested into strengthening that inimitable Goldwell/KAO community summed up MBE. If you won’t be able to make it to the international event in Vegas later in the year, they brought the excitement, the high caliber of presentation and even the showgirls directly to you.

Beginning with registration and lunch on the Sunday, attendees were able to find familiar faces and make new friends before the welcome from KAO General Manager, Justin Anderson. The theme of the event was Ignite Your Potential, a title given literal life in the shining selfie lights found in everyone’s swag bags. Justin encouraged attendees to take the opportunity of MBE to take a breath, stop, interact and listen, and pointed to changing industries such as the taxi industry, and the disruptor of Uber, to paint a picture of the ever-evolving salon industry and how to thrive through change. He also let attendees know that the person who used the event’s official hashtag (#MBEAU18) the most on social media over the next 26 hours would win an iPhoneX – game on.

Tim Gard was the first official speaker and eventual MC, making every attendee laugh with his array of props and ‘ex-stressories’ as he has titled them. Fittingly, his seminar focused on using humour

to deal with stressful situations, and he had no end of comical airport, airplane and hotel anecdotes that he utilised to encourage audience members to create a comic vision. Practical advice in this regard includes the guidance to act rather than reacting, change your perception from seeing horror stories to making memorable moments and resetting after every negative encounter. As an example, when people are late for their appointment, don’t be angry - collect those stories. His positive attitude spread to the audience, who he advised to have fun, connect with those around them and look people in the eye and smile. It speaks to the tone of the seminar that it ended with dozens of attendees at the front of the room playing Twinkle Twinkle Little Star on nose flutes.

Geoff Ramm closed the day with an engaging presentation based on his Celebrity Service concept. After asking attendees to rate their salon from 1-10 he then asked them to envision what their service would be if a Hollywood movie star came in – noticeably higher, we bet, and it’s that gap in service that Geoff is trying to bridge. Tangible ways to fill that gap include creating excitement at every client touch point, maybe even through something as simple as a compliment, taking into account what your clients love for especially personalised service and remembering that there are no ‘regular’ clients. Geoff also introduced the ‘third option’ and made attendees do this Two Minute Challenge of idea generation, where attendees were quickly creating new ice cream concepts and business ideas. Geoff encouraged attendees to take two pieces of advice and give them the Celebrity Service treatment to full effect before moving on to the next two, and the audience left energised to do just that.

That night, attendees showed up to the event’s Vegas themed event, a pre-cursor to the brand’s international MBE later in the year, and something alluded to with signs and pop-up chapels used as image backdrops for the conference earlier in the day.

Guests went appropriately all-out on the attire, dressing in sequins and feathers, with fake babies strapped to them in The Hang Over fashion, in veils and white dresses, as playing cards and more. Show girls and topless male waiters provided photobooth accessories of sorts, while drinks and canapés flowed, and a DJ and saxophonist had the party raging all night. MBE was on, officially.

It’s a credit to those same shotgun brides and giant playing cards that the ballroom was packed at 9am the next morning for another

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day of speakers. The first presentation was

by Rowdy McLean who offered insights from his many years of business success, giving attendees the seven things we often overlook but which are vital in making your business successful and sustainable.

These strategies were based on the three pillars of place, product and, most importantly, people. He asked attendees to articulate the point of difference they’ll be famous for, envision what great customer experience feels like and keep score with the one magic metric you can clearly communicate to your team every week.

In a touching story about his estranged father, Rowdy discussed AQ - that is his attitude equation of circumstances plus attitude plus action to equal results.

Attitude is infectious, he noted, and shapes the game in business and life.

Doctor Helena Popovic then took to the stage to discuss brain boosting, particularly from the perspective that a healthy mind equals a healthy body and vice-versa. She touched on the topic of neuro-plasticity, or the concept that the brain is malleable and we can influence how it operates, claiming that excellence and health is a habit, as we are what we constantly do. Speaking from her medical experience and personal experience in caring for her father with dementia, she offered twenty fundamental brain boosting principles, from laughing and smiling, to dietary notes and attitude directives, as well as the need for sunshine, sleep, active learning, constant curiosity and gratitude.

After lunch, a panel presentation hosted

by KAO’s own Rita Marcon was on the agenda. The panel hosted four hairdressers at different stages of their career to present ‘The Life Cycle Of A Hairdresser’, with Sienna Prince-Rainkin of Wildlife, Kristie Wheal of Impressions Hair, Claire Dornauf or Convict Cutters and Sophie Simpson of Headroom each taking part in the panel discussion. Each woman described their history in hairdressing, including their triumphs and challenges, and shared the advice they would give to their former selves – including that hard work pays off, it’s important to be a sponge and to say yes to everything. The women also discussed their greatest mentors and why they love what they do, before the discussion

opened up to the audience at large. The presenters and the crowd discussed what they would like to see change in the industry, and what part of that change they should play, with answers ranging from education to regulation, increased psychological courses and elements of perception coming into the conversation.

The final presentation was from motivational speaker Sam Cawthorn who had the whole room in tears and somehow also fits of laughter as he shared his inspirational story, having lost his arm and much of the mobility in his leg in a horrific car accident over a decade ago. He used his stories to explain the what, how and why – or services, processes and motivation – of what we do. He taught story telling techniques that attendees could use to inspire others and make a difference, whether this is in sales or just to have clients and others spread your message.

He explained that where an average storyteller informs, a good storyteller persuades and a great storyteller inspires, an excellent story shower will transform their audience, offering their story, giving it context and connecting it to the listener. He also showcased the power of positivity (and truly choosing to be positive) and the importance in bouncing forward from transformational moments to take on your hero’s journey and influence others – much like he has. His final message was that you are good enough and worthy. It was a powerful sentiment to end the day.

In closing, Justin gave away not one, but three iPhoneX’s, a testament to the 1600 #MBEAU18 hashtags used over the last day and a half. The ballroom headed for home, salons and airports energised, positive and inspired to share their story, be creative and implement these key business takeaways to truly transform their salon and careers. What happens in Vegas may stay there, but we're sure that what happened at MBE will be shared with a ripple effect, told to loved ones and communicated in constructive salon conversations that embolden businesses and affect real industry change. It’s a story worth sharing.

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ONSTAGE

CREATIVE CATEGORIES AUSTRALIAN HAIRDRESSER OF THE YEAR 2018 • Frank Apostolopoulos, BIBA Gertrude Street – Fitzroy, VIC • Joey Scandizzo, Joey Scandizzo Salon – South Yarra, VIC • Uros Mikic, Kinky Curly Straight – Adelaide, SA • Kobi Bokshish, Intershape Hairstylists – Bondi Junction, NSW • Dee Parker Attwood, Wieselmann Salon – South Yarra, VIC • Jason Fassbender, Parlour Hair Unley – Adelaide, SA

FINISH LINE

Hair by Jason Fassbender

NEW ZEALAND HAIRDRESSER OF THE YEAR 2018 • Sara Allsop, dharma – Auckland, New Zealand • Danny Pato, D&M Hair Design – Auckland, New Zealand • Kylie Hayes, Moha Hairdressing – Dunedin, New Zealand • Ann Marie Young, Jingles Hair Design – Hamilton, New Zealand • Michael Beel, Buoy Salon & Spa – Wellington, New Zealand • Natasha King, Fred’s Hair – Invercargill, New Zealand

These talented hairdressers are in the final draw for the industry’s most established recognition – the upcoming Hair Expo awards.

HAIR EXPO HAS ANNOUNCED who is in the running for their prestigious Awards Gala, naming all of the finalists at a cocktail function in Sydney. Gathering attendees by Sydney’s famous Circular Quay, the night celebrated 112 finalists across 18 categories, as all of the entrants had their work displayed around the unique venue.

2018 saw a large increase in particular categories, such as WA/ NT Hairdresser of the Year, which saw a 54.5 per cent increase, SA/ TAS Hairdresser of the Year, which went up by 40 per cent, and New Zealand Hairdresser of the Year, which went up by 37.5 per cent.

The esteemed judging panel had a massive task of narrowing down the entrants, congregating international judges, local judges and additional business judges to make the call. The international contingent included Tabatha Coffey, Angelo Seminara, Edward Darley, Mark Hayes, Peter Gray, Sally Brooks, Jamie Brooks, Nick Irwin, Laura Castelli and Mark Leeson. The local group was comprised of Sharon Blain, Benni Tognini, Faye Murray, Frank Apostolopoulos, Sara Allsop, Jayne Wild, Sandy Chong, Joey Scandizzo, Sarah Laidlaw and Caterina Di Biase. Business judges such as Dr. Anh Nguyen, Thomas Plunkett and Enza Ferraro, with a medical background and roles at Qantas and ANZ Bank respectively, added additional business intel. Julie Piantadosi acted as Head Judge and Awards Ambassador to guide the whole process.

“What an amazing experience it’s been working with our stellar judges from around the globe,” Julie said. “I’m absolutely blown away with the incredible talent from the entrants this year. Big congratulations to all the finalists – I am super excited for the second round of judging! These awards really do celebrate and showcase the best of the best in our industry.”

The Awards, now in their 33rd year, will take place in Melbourne on June 11 as the pinnacle of the Hair Expo long weekend.

For more information visit www.hairexpoaustralia.com 32 INSTYLE

COLOUR TECHNICIAN OF THE YEAR 2018 • Stevie Corthine, Stevie English Hair – Glebe, NSW • Sanja Scher, rokk ebony – Melbourne, VIC • Adrian Rotolo, Ibiza Hair – Albert Park, VIC • Kristie Kesic, Stelios Papas Toowong – Toowong, QLD •A ngela Pastore, Colour Cosmetica Studio and Academy – Adelaide, SA • Travis Bandiera, Royals Hair – Sydney, NSW MEN’S HAIRDRESSER / BARBER OF THE YEAR 2018 • Hermiz Daniel, Joey Scandizzo Salon – South Yarra, VIC • Uros Mikic, Kinky Curly Straight – Adelaide, SA • Jules Tognini, Togninis – Fortitude Valley, QLD • Gregson Gastar, BG’s Lounge – Adelaide, SA • Tori Gill, Kings Domain Barbershop – South Yarra, VIC • Josh Mihan, The Bearded Man – Prahran, VIC • Yuki Kano, TONI&GUY Australia – Sydney, NSW • Kawada Lambert, Tao of Hair – Perth, WA •D mitri Papas, Papas + Pace – Advanced Hairdressing – Brisbane, QLD • Joe Ribera, Visare Hair Studio – Haberfield, NSW NEW CREATIVE FORCE 2018 • Cyrielle Viardot, BIBA St Kilda – St Kilda, VIC • Tristan Waite-Ballinger, BIBA Gertrude Street – Fitzroy, VIC • Ben Russell, BIBA Gertrude Street – Fitzroy, VIC • Hannah McLaren, D&M Hair Design – Auckland, New Zealand • Yuki Kano, TONI&GUY Australia – Sydney, NSW • Joe Habbaki, TONI&GUY Armadale – Armadale, VIC • Travis Bandiera, Royals Hair – Sydney, NSW • Kiri Roberts, Mane Salon – Wellington, New Zealand • Nikki Porter, Rubi Hair Malvern – Malvern, VIC •M organ Richards, TONI&GUY North Sydney – North Sydney, NSW APPRENTICE / STUDENT OF THE YEAR 2018 • Lani Caslake, Catal Hair Concepts – Mitcham, VIC • Nathan Smith, Parlour Adelaide – Adelaide, SA • Nicholas Tragos, Colour Cosmetica – Adelaide, SA • Julia Demarte, Joey Scandizzo Salon – South Yarra, VIC • Ingrid Wolff, Blow It’s a Hair Thing – Adelaide, SA • Maddison Power, Ella&Jade – Calamvale, QLD SALON TEAM OF THE YEAR 2018 • TONI&GUY Artistic Team • UVA SALON – Prahran, VIC • Tsiknaris Hair – New Farm, QLD • French Revolver Studio – Auckland, New Zealand • D&M Hair Design – Auckland, New Zealand • Ella&Jade – Calamvale, QLD • Tao of Hair – Perth, WA • Blow It’s a Hair Thing – Adelaide, SA SESSION STYLIST OF THE YEAR 2018 • Koh Sataporn Tanyawanichapong • Sarah Laidlaw • Richard Kavanagh • Philip Barwick

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BEST SALON DESIGN 2018 • Parlour Adelaide – Adelaide, SA • RAZORSMITHS – Collingwood, VIC • Cataldo’s Salon – Canberra, ACT • Rixon Hair – Brisbane, QLD • George & Ivy – East Freemantle, WA • Circles on Fitzgerald – Perth, WA • DavidLee Hairdressing – Woodvale, WA • Ado Hair – Tauranga, New Zealand • Blondie Hair + Cosmetica – Geelong, VIC • Jakadjari Hair Australia – Hobart, TAS

SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION

CREATIVE STATE CATEGORIES NSW-ACT HAIRDRESSER OF THE YEAR 2018 • Nathan Cherrington, TONI&GUY Concord – NSW • Katy Reeve, TONI&GUY Paddington – NSW • James Calabria, Franco of Canberra – ACT • Adam Ciaccia, Axis Hairdressing – Braddon, ACT • Nicole Kae, Nicole Kae Freelance – Newtown, NSW • Zoe Wilde, Zoe Wilde Artistry – Albury, NSW

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SA-TAS HAIRDRESSER OF THE YEAR 2018 • Johnny Georgiou, Colour Cosmetica – Adelaide, SA • Tony Mckenzie, Parlour Hair Unley – SA • Sam James, Orbe North Adelaide – SA • Tracy Doak, De Stijl – Hobart, TAS VICTORIAN HAIRDRESSER OF THE YEAR 2018 • Sanja Scher, rokk ebony – Melbourne • Chung-Yang Su, rokk ebony – Melbourne • Michael Piastrino, Ibiza Hair – Albert Park • Andrea De Deugd, Jacou Hair – Elsternwick • Joe Habbaki, TONI&GUY Armadale • Hermiz Daniel, Joey Scandizzo Salon – South Yarra

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ONSTAGE

ANTI Via an intimate lunch with key beauty media, new professional haircare range ANTI has launched with six styling products for the ultimate salon aesthetic and a brand message that goes well beyond, writes Cameron Pine.

SPEARHEADED BY FRANCESCO Ruggerino, ANTI was born from the need for change and the urgency to empower consumers to celebrate their own identity with a brand that ignites expression and doesn’t dictate. Aimed to push professionals to the forefront of their creative hairdressing careers and enable salons to grow true partnerships in business, ANTI is setting out to truly support the industry, not just through creative opportunities but by participating in a unique webshare plan for salons and a streetled marketing strategy that gives everyone a voice. With points of difference from the outset, ANTI is not just another professional haircare range – its DNA is distinctly defi ned by an aesthetic and a message as powerful as the individual.

“After more than a decade at the forefront of the industry and taking Prema salon to New York the next step for us was to work on a haircare range and solution that is relevant to today’s market and one that truly supports hairdressers,” Francesco said. “ANTI is a brand that brings people together, initiating positive change in the industry and in the world. I feel that we authentically connected with media about the story behind our brand and that it is something really special.”

Held at The Studio in Rosebery, the crisp white space was transformed into a simplistic yet sophisticated studio style space - a monochrome palette as on point as the products themselves.

Black cutlery, tables and white accents mixed with a black and white theme also on the plate thanks to the talents of Studio Neon and a matching wine list by Taylor’s Wines – as the brand suggests, it was far from an ordinary product lunch.

With three signature ANTI looks presented to media, think texture and that ultimate lived-in hair. A collaborative team, Francesco has brought together Mercedes Orpin Steinfeld who brings a long history in product development for the likes of Bumble and Bumble and Jurlique and Glenn Ruddle as General Manager, a long-time key player in sales in the hairdressing industry.

As a brand, ANTI’s aim is to shake up the status quo in everything they do, from the products that look distinctly unique – custom moulds and a combination of matte soft touch silicone and piano black provide a premium aesthetic not yet seen in professional haircare – proving the tactile need to touch is a key part of creating a luxury brand. On the product formulation side of things, each product boasts a highly concentrated formulation for true professional results.

Many competitive products are high in silicones and synthetic ingredients – many shine sprays are 10 per cent oils and 90 per cent 34 INSTYLE

synthetics and silicones, but as beauty media reported in posts from the day - ANTI’s ratio is reversed to ensure the ultimate shine that salons and consumers should expect from a haircare product.

“We are fed so many false claims and technical jargon by haircare and beauty brands but when you use the best quality ingredients, yes it’s expensive but the products speak for themselves and we are putting the power back into the hairdresser’s hands,” Francesco said.

The six products launched to media include an ‘Everything Spray’ – a hero from the range as the ultimate primer and foundation to any style while adding condition to the hair as a leave-in conditioning spray. The Shine Spray sits alongside the instantly visible texture created with Texture Spray was another fi rm favourite.

Housed in an eye-catching tottle (cross between a bottle and a tube) The Finishing Cream is a lightweight multi-purpose crème to add moisture and control with effortless natural texture.

Completing the texture building arsenal is a Texture Spray and a Styling Spray that becomes the ultimate protector for heat damage and styling while adding enhanced volume and control.

Ultimately one of the key differences beyond the product is that ANTI is a feedback driven brand, underscored by three core brand values of Empowerment, Creativity and Individuality.

ONSTAGE

‘What are you ANTI’ has formed a stronghold throughout the brand’s material – on everything consumers and salons will see about the brand. Having already hit the streets of New York with a series of videos asking people, ‘What are you ANTI’? the brand has uncovered the real power behind the ANTI by giving people a voice.

What brings it all together is that, for ANTI, their consumer is a collective of individuals that unite under a culture of creativity and consciousness – a discerning taste and a need to have their passions heard. Bringing people together is the only way Francesco believes you can create true success.

“Th is brand is our fi rst step to really making a difference and positive change in our industry,” he said.

Ultimately, hair and beauty products should inspire people to be themselves and feel great for it, rather than preach a set of ideals.

When asking around the room about ANTI, I defi nitely think they are onto something and guests shared this sentiment.

When it’s easy to be anti-ordinary in an industry plagued by the same, we’re excited to see what Francesco and his team have in-store for the brand.

For more information visit www.anticollective.com

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INFEATURE

GRAND PLANS

Having filled salon shoes for so many years, Ruth Robalino decided she wanted to offer boutique brands with a point of difference to hair professionals. The director of The Grand Collective shares with INSTYLE her grand business plans.

Why was The Grand Collective established?

After 20 years in the hairdressing industry, I’ve seen and heard it all when it comes to complaints and suffering over hair loss, damage and scalp issues. So with my sister-in-law Stephanie, who had worked with me in the salon since she was 14, we established The Grand Collective in July 2017 and began formulating and developing a range of vitamins targeting hair loss, damage, growth and scalp issues called Antidote Australia.

Stephanie and I clicked from day one; she is the yin to my yang and the perfect business partner. We knew that distribution was something we wanted to have in our control and we were looking for a topical range of haircare to complement our internal range. We had seen what Number 4 Haircare had been doing in the US and European market and were instantly impressed with everything the brand encompasses.

We were lucky to find Leo Macaione, our national sales manager, whose industry experience spans 30 years and includes working with major players such as L’Oréal Professionnel, TIGI and Aveda.

With Leo’s network and our industry knowledge, we formed a big picture plan and then mapped out just how we were going to get there.

We now have more than 40 salons carrying our brands and absolutely loving them.

What makes Number 4 Hair Care unique?

Number 4 Haircare is not organic, it’s completely biodynamic.

It is vegan, gluten-free, sulphate-free and paraben-free. Unlike some other brands of this kind, it is high performance haircare which, from a professional perspective, offers a solution for an ever growing need for this type of product that will stand up against the top brands on the market that aren’t free of such nasties.

Tell us about the journey to creating Antidote?

Antidote was inspired by listening to the continuous hair woes from our clients over the years. We wanted a quality take-home solution that would maintain our client’s hair and scalp health outside of the chair. After researching far and wide and reaching out to personal naturopaths and doctors we quickly found that the most effective solution for hair and scalp issues needed to come from within. We teamed up with an Australian pharmaceutical company and began our Antidote journey; selecting and testing key ingredients that have a history of improving the internal bodily functions. Antidote’s vitamins work by nourishing our internal health, giving our bodies the daily-required nutrients to strengthen, grow and replenish hair and scalp health.

36 INSTYLE

We are proudly Australian formulated, tested, manufactured and TGA approved. Since launching in Sydney last October; Antidote is now available for purchase at partnering salons and clinics across Australia and New Zealand.

What’s next?

We are travelling to other countries and establishing relationships with international distributors so that we can grow and take on new brands that we feel can work really well for our company.

This will definitely become more frequent over the next few years of growth. We still aim to remain boutique and not become over saturated but rather take on a smaller array of brands that provide everything you need as a salon.

We have also formulated various other vitamins to grow the Antidote brand and have some great exciting stuff to come from there. We want to be working with salons by educating them on how these products can be used and just how they are formulated with plant extracts and minerals that can do just the same as a chemical but without the harm.

We want to be able to provide a salon with brands that offer something that hasn’t been seen before. From an artistic point of view we will be focusing a lot over the next couple of years on shooting some great campaigns showcasing what our products can do. For us it’s about involving our salons in what we do, we want to give stylists the opportunity to work with us from a creative perspective and offer opportunities to educate each other. The possibilities are endless and we plan to embrace and kill it.

Phone 1800 722 562 or visit www.antidoteaustralia.com or www.number4haircare.au.

INFEATURE

READY TO

Rumbie Rumbie Mutiswa’s journey from Zimbabwe to the Sydney hair scene is a bold, inspirational tale that champions the idea of embracing your true self. Best of all, she’s just getting started, writes McKenna Uhde.

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s a hairdresser who runs a salon specifically catering to Afro hair, Rumbie Mutsiwa strives to practice what she preaches to her clients at Rumbie and Co. salon, which, by her admission, isn’t always an easy task.

“It took me a long time to do this,” she said about her short, natural curly hair. “I preach to my clients that you’re enough and you don’t have to have your hair chemically straightened, but it was hard to go through with it. I remember one night picking up the paper scissors on my bedside table and just cutting it off. I thought, ‘this has to happen right now or it never will.’”

Feeling close to her natural self has been a large part of Rumbie’s personal mantra and business model. Encouraging others to embrace their Afro and curly hair is what has established her flourishing business. Now in Sydney, she has found her place inside the sizable industry as a beloved and successful wavy, curly and Afro hairdresser and extensionist.

Growing up in Zimbabwe, she said, hair was considered immaterial. “In Africa you can just sit down while you’re hanging out and braid – it’s not like every body braids but you’re just siting and laughing and someone is doing your hair. So you don’t look at hair as valuable, its just hair,” she said. Making the move to Sydney has provided an industry that she would have otherwise not experienced in Africa. She said it is only now that she has viewed hair as art – after watching Australian hairdressers’ creative processes. In an industry she believes to be lacking in Afro stylists, she feels she is offering an artistic and necessary aspect to the industry by going back to her roots.

Though now a blossoming industry professional, Rumbie’s inspiration wasn’t always so prevalent when conquering the world of hair. “I worked in nursing for about 6 years but I knew it wasn’t right. I kept changing roles to try something new and I was never satisfied,” she said. “Every night I would come home it would be ‘me’ time. I would write down what I’m good at, what I love, and my strengths. Time went on and I did this every day still, but then one day I had a feeling rush over me and I knew that I needed to quit my job.”

38 INSTYLE

Without a job or a clear plan to conquer her new career path, Rumbie started applying extensions from her home. Th is was a perfect fi rst move as a hairdresser, but slowly she began to discover the pitfalls. “I could apply extension and weaves flawlessly, but I couldn’t cut or colour, so clients would go somewhere else to fi nish the look,” she said. “That was my work, but I couldn’t reap the rewards.” Th is realisation pushed Rumbie to attend hairdressing school and take her career to another level.

After educating herself in the art of curly hair from a range of impressive mentors at the Pivot Point International Academy, Rumbie began her journey as a fulltime Afro and curly hairdresser.

In the past she has experienced difficulty fi nding an Afro stylist for her own self and even now struggles to fi nd apprentices who want to learn the components of curly hair.

“I preach to my clients that you’re enough and you don’t have to have your hair chemically straightened," - RUMBIE MUTSIWA

In an industry that has struggled to provide curl professionals, Rumbie has had the opportunity to make her mark. She is currently creating a line of extensions ranging from Afro to kinky curl, to better suit clients’ ranging curl patterns.

“Most extensions I fi nd don’t offer a multitude of curl patterns.

So, if a client wants extensions, they often have to chemically straighten their natural hair to match the extensions. I plan to create a line that will merely enhance the hair you already have,” Rumbie said.

Now based in Chippendale, this Afro hairstylist and artist is constantly preaching to her clients the importance of being your true self, with or without a weave. She strives to display an excited and confident energy in her own work and life to inspire her clients to believe in her business mantra: ‘you are beautiful.’ So far, we would say, she’s succeeding.

For more information visit www.rumbie.co

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INFEATURE

BON ANNIVERSAIRE

It’s been a decade of Franck Provost in Australia, and the ever-growing empire refuses to slow down, recently launching a flagship salon in Barangaroo, Sydney to anchor its many national establishments. To celebrate this momentous anniversary, Global Artistic Director, Fabien Provost, and Global Communications Director, Olivia Provost, paid Australia a visit and spoke to us about the brand’s Australian evolution, writes Ida Almasi.

F

ranck Provost Paris is one of the world’s leading luxury hairdressing brands, with a global presence of almost 700 salons throughout 30 countries. It launched in Australia in 2008 and, 10 years later, Sydney has the largest concentration of Franck Provost Paris salons anywhere outside Paris, totaling 14.

From humble beginnings when Franck Provost opened his fi rst hair salon in 1975 in a suburb of Paris, over more than 40 years the brand has grown exponentially to become the number one hair salon in France and is renowned worldwide, servicing more than 10 million guests each year.

Franck Provost Paris is very much a family affair. The brand’s eponymous leader still heads up the company today. Provost’s two children, Fabien and Olivia, hold vital positions in the company and have worked alongside their father for almost 20 years.

When asked about the differences and similarities in hairdressing between Franck and his son Fabien, Olivia iterated, “Like most hairdressers they both have their own unique style and are really talented in that way but one thing they both are similar with is their ability to customise the look for a specific person really well. No two people are the same and their hair isn’t either.”

The Franck Provost Paris brand is renowned for making Parisian luxury accessible for women around the world. It releases its own colour and styling collections twice a year, which Fabien creates, and sets high standards globally for its prowess in delivering beautiful, wearable and timeless hair.

“The Franck Provost Paris business model has proven highly successful across the globe, and it is our goal to continue to build the Australian operation in the coming years, ultimately making it the country’s leading hair salon group,” shared Master Franchisor for Franck Provost Paris Australia Jean-François Carré, who is in charge of the expansion of the salon brand in Australia through franchising and opening corporate stores. A non-hairdresser with a business mind and a love for the industry, Jean-François exceeded expectations, successfully opening 17 salons in 10 years in Australia with an initial goal of 8.

40 INSTYLE

Education plays a pivotal role in the success of the Franck Provost Paris brand, as it is of paramount importance that clients can benefit from the same expertise and signature handwriting that the brand is renowned for at any one of its hundreds of salons worldwide. Virginie Gayssot, Head of Education and Talent Management for Franck Provost Paris Australia, leads the Australian training academy in Sydney.

Recognised by the group as one of the top Franck Provost hairdressers worldwide, Virginie visits the Parisian academy each year to be trained in the latest trend collections and exclusive cutting, colouring and balayage techniques produced out of France every season, which she then translates and teaches to all team members back in the Australian salons.

“At Franck Provost Paris, Australian team members must attend Franck Provost training at least twice a year to be taught the new collections – Spring/Summer and Autumn/Winter – plus there is an ongoing annual education program that they can all access with training sessions every week,” Jean-François said.

Despite its vast worldwide reach, the Franck Provost company remains at heart a family business. In fact, the essence of family is one of the brand’s key attributes that attracts over 10 million clients, hairdressers and franchise partners to its salons every year.

In its native France, Franck Provost Paris is a household name.

The brand is renowned for beautiful, timeless hair, particularly its prowess in the balayage highlighting technique, one that Franck Provost himself pioneered many decades ago.

Australian women have embraced the brand’s unique trademark of accessible luxury since it launched 10 years ago and as a result the company has ambitious plans to mirror the same unstoppable reputation that it enjoys in France on local shores.

With an always expanding international portfolio and specific success in Australia and Sydney, our 10 year anniversary with Franck Provost points to a bright future. We look forward to seeing what’s next.

For more information visit www.franckprovost.com.au

Image courtesy of L'Oréal Professionnel

INFEATURE

SUPERSONIC Welcome the Dyson SupersonicTM hair dryer professional edition, and the many updated, innovative and revolutionary features it packs specifically for stylists.

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s hairdressers, we expect technology that caters to the very specific needs of the salon. When it comes to blow dryers this includes details of noise, weight, styling prowess, strength and of course the effect of the tool on the quality and condition of the hair.

These specific salon needs were front of mind for Dyson, who have moulded their 2016 Dyson SupersonicTM hair dryer into the new and exclusively professional Dyson SupersonicTM hair dryer professional edition, with upgrades to the fi lter, cord, the tool’s magnets and more. To celebrate the launch, the brand hosted a Hair Science event in Sydney, inviting hairdressers, media and an expert panel of engineers and ambassadors to talk about the extensive research behind the tool.

A major point in the proceedings of the event was in how dutifully the Dyson SupersonicTM hair dryer professional edition helps to prevent extreme heat damage. Ambassadors Renya Xydis of Valonz and Peter Thomsen of Chelsea Haircutters spoke about how the tool seems to just ‘think’, adjusting its heat to 42 INSTYLE

prevent it from reaching extreme temperatures, and accordingly helping to prevent extreme heat damage. Guests were taken to various stations, where the science behind damaged hair was explained by Dyson engineer Fred Howe, including how the hair dryer has been designed with hair condition, style and care all in mind.

“In my opinion the Dyson SupersonicTM hair dryer professional edition dries the surface of the hair a lot smoother. I describe it as a sharp knife going through butter, it just slides through, it has that feeling,” Peter said. “The fi nish of the hair feels like a soufflé, it’s light, fluff y and airy, but you’re still getting a really good strong direction in your blow drying.”

“Clients feel the difference, they say that they feel that it’s lighter, that it dries the hair differently and the design is so different, they love that it sounds quieter and it gives the hair a smoother surface,” he continued. “The new look excites them because we haven’t seen a change in so long in a dryer.”

The Dyson SupersonicTM professional edition is therefore a win with clients, but is also specifically made to suit hairdressers, who are often blow drying for so many hours a week. A new fi lter system, a longer cord, strengthened magnets and its design which is engineered for balance make it the hairdresser’s dream tool.

INFEATURE

Image courtesy of L'Oréal Professionnel

Image courtesy of L'Oréal Professionnel

“The visual differences are subtle, but once you look a little deeper into it you start to notice the differences, when you get hands on and feel the products you notice it the best,” Fred explained. “The reason we’ve made these changes, is that we launched the Dyson Supersonic hairTM dryer in 2016, and we’ve visited with 40 different salons, and one of the things we noticed how polluted the environment is with sprays, waxes, gels, so the fi lter needed upgrading.”

The features have been introduced and updated to meet the demands of

professional hairdressers. For example, the aforementioned fi lter is magnetic, removable and washable, with a fi lter cleaning brush and intelligent LED lights that gently remind you that it’s time to clean your tool. With hairdressing life being so busy, sometimes a reminder can be very appreciated.

“Motor and temperature control setting are the same, but to meet the different need of professionals, we have the professional concentrator, it produces a very narrow, controlled blade of air,” Fred added.

The professional concentrator acts as a covetable feature of the re-engineered hair dryer, which boasts a wider and thinner nozzle to focus airflow for precision styling. Increased magnetic strength, at double the hold, for the attachments, a longer 3.3 metre cable and a two year guarantee are also ideal features for stylists. The full kit includes the three magnet attachments – a Professional concentrator, Smoothing nozzle and diff user –, a spare fi lter cage, a fi lter cleaning brush, a non-slip mat, a storage

hanger, cleaning leaflet, fi lter cage wrap and operations manual.

The brand have done extensive research into the styling habits of Australian women, so they could pinpoint exactly how they can help you cater to your clients. They found that a large majority of responders were concerned about heat damage on the hair. The Dyson SupersonicTM profressional edition’s patented digital motor V9, kept the same across both models, allows for effective and fast drying and styling without extreme heat, to meet salon and client needs without resorting to damaging methods.

Event attendees viewed a panel discussion where they initially learnt about the tool, and were able to play around with it and watch it in action in the incomparable hands of Peter and Renya.

A photo wall decorated entirely with Dyson Supersonic hairdryers presented an event centrepiece.

Beyond the canapes and the media wall, it was a real science lesson that delved into Dyson’s extensive research in hair and technology. The Dyson Supersonic Pro capitalises on this research into hair science and what salons truly want, delivering a tool that is made for hairdressers’ comfort and confidence. Get your hands on one ASAP. For more information visit www.dyson.com. au/supersonic-professional-signup INSTYLE 43

INFEATURE

EPI-CENTRE

10 years, 12 salons and 80 staff sounds like a pretty epic adventure. How exactly has a non-hairdresser grown such an aesthetically advanced salon empire in Brisbane? We sat down with the man himself, owner Brendon Mann on the moments that have made the Epic anniversary, writes Cameron Pine.

E

pic Hair owner and founder Brendon Mann has accomplished a lot – becoming an entrepreneur in his mid 20s - starting his career in Woolworths and Big W and growing his way up to a store manager before realising his penchant for business was set on bigger things at a management level. With an involvement with Dick Smith electronics stores pre-bust he was looking for a more agile business model - his admiration of hair salons and their ensuing potential generally got him interested in launching a salon brand where systems and procedures were at the forefront. To get started he requested a loan from his parents and a purchased a salon in his home suburb of Kenmore, Brisbane. Called Kasam Hair Design at the time, Brendon kept the name until the second and third salon came along and the Epic re-brand was well underway.

With 2008 marking the purchase of his fi rst salon, it’s hard to believe in just 10 years he’s managed to build an empire of a dozen aesthetically streamlined salons. It comes down to business basics for Brendon, when opening his fi rst salon he immediately recognised to survive and reach his goals he needed to increase sales by 20 per cent while decreasing expenses. It’s perhaps this business and somewhat non-emotional approach that has enabled his current success.

A tactic that Brendon says doesn’t work now but did in his early years of business were letterbox drops. “It was a great way to build business. I’d do it at night time on top of my other job with Big W,” Brendon said. “I did a drop of fewer than 100 homes and clients started to come in with their vouchers. These days you’d be lucky to get any response from a letterbox drop."

It wasn’t all smooth sailing towards growth however, Brendon had to dismiss two of his fi rst salon’s staff in the fi rst month and 44 INSTYLE

swiftly realised he needed to create a salon brand that wasn’t there for the hairdresser, but one that was a label for the salon.

The second salon didn’t open until 2010 and the third in 2013 so growth was rather modest in the beginning. A lot of the labour work, including plastering the salons, was done by Brendon himself with a little help from his Dad. “I renovated all the salons myself up until salon number 8. A big part of growing is keeping costs down where you can,” Brendon said.

From 2013 onwards is when things really started to take off when Mt Gravatt and Norman Park salons joined the fold. Their brand has now expanded north of the river in suburbs at Eaton Hill, Bardon, Newmarket and Lutwyche. Central locations include salons in Milton, Bardon, Newmarket and the flagship Emporium.

So where in Brisbane can a luxury salon franchise survive such an impressive level of growth? According to Tom, the success lies in the fact that the majority of salons aren’t in shopping centres.

They are in outside facing strip shops or small centres where clients can easily come and go and easily park. Price point plays a big part too with luxury services offered adequately beneath the prices of several top salons.

“Clients want the convenience of being able to pull up in front of the salon. There’s not many salon groups that do the ‘outdoor’ thing really well,” Brendon said.

Key values that continue to implore savvy Brisbane clientele with the confidence that Epic is going to deliver come down to a host of key consistencies across locations; a luxury atmosphere (think cararra marble benches, white and an air of simple elegance), consistency, training, a low staff turnover and the best quality brands and products from their main partner Goldwell as well as Kérastase and other leading luxury in salon

INFEATURE

treatments including a ‘preferred Olaplex salon’ status.

“We can go five months without a hairdresser leaving which for a salon group of our size is rare. In most cases they move interstate or change direction – it comes a lot down to our training and streamlined structure for all of our staff,” Brendon said.

“Our salon group has the most Goldwell Master Colourists out of any salon in Australia – it’s all part of our journey of being renowned for highly trained colourists and services."

Brendan aims to source some of the country’s best trainers to educate each salon’s staff, having Sharon Blain for upstyle training and Prema Sydney salon staff conducting in-salon training.

There are 80 hairdressers across all of the locations which will most probably spike to beyond 85 when a new Ascot salon opens on the outside of an upscale shopping centre in the middle of this year.

Th is year a new head office will also open in Brisbane’s centrally located NewFarm – hosting an Academy space and a head office. The Epic service philosophy is now streamlined via a centralised call centre. Brendon says this frees up time for in-salon staff and enables staff to suggest different salon locations if a particular booking cannot be honoured. Simple Salon is the software of choice due to its shorter one minute lag time for bookings.

“Centralised booking allows us to be 100 per cent sure that an appointment has been accurately scheduled and is staffed by qualified admin staff."

Across the marketing side of things the Epic salon website is fresh and easy to navigate. Professionally positioned to suggest services and allow visitors to easily book in for top treatments and promotions, there’s little wonder why the online presence continues to be important for the Epic Hair group. Clients can select a stylist, choose a package, peruse a gallery

of looks and trends and leave feedback.

There are also various simple touches across the salon group that clients truly appreciate.

“We validate car parking across all of our salons to make your experience that little bit smoother and in early 2017 when we opened our stunning Emporium Luxury Retail precinct salon in the Fortitude Valley we began to offer free valet parking in conjunction with the Emporium Hotel,” he said.

Finding new ways to encourage clients to frequent the salon not only comes in the form of re-booking but for Epic Hair they are one of the few salons to offer Zip Pay which allows the client to enjoy any luxury appointment while paying with flexible interest-free repayments.

Brendon works closely with Marketing Manager Emily Gorman to ensure the website and all social media channels are working well for the brand. A key shift here has been to make their website a home of ‘content’ rather than just salon information.

“We saw the trend towards hair stories, tips and content and have encouraged visitors to not just see as us a salon brand but a go-to for hair tips and advice,” Brendon said. “Our strengths have always been on the marketing side of things and the old school mentality that the customer is always right."

Using Google ad words to boost online visits and with a key focus on building stylists’ individual profi les through competition work in 2018 is all part of instilling Epic as a hair industry employer of choice and opportunity. In 2017 a Colourist from the Kenmore salon was a fi nalist in Goldwell Color Zoom and this year the salon is a fi nalist for the Customer Care Award art the AHIAs. They also hold an annual awards night where apprentices and staff are awarded with trophies and Master Colorist qualifications. There are

currently around 6,500 clients per month going through the salons of which around 20 per cent are male.

The constant need for evolution was evident after sitting with Brendon.

“Urbanlist used to work really well for us in the beginning but it doesn’t now, as was website traffic when we realised to increase traffic we had to make it more articles based,” Brendon said.

Epic has partnered with Orange Sky laundry, a Brisbane based charity that has allowed the salons to do haircuts for the homeless. Epic staff have donated their own time every second Friday as a way to give back to the community. It’s no wonder that Epic has no issue getting staff, with an inclusive team culture, training advancement and a soon to open Academy.

Epic’s aim as an employer of choice will continue to be a core target while simultaneously achieving their customer service goals. It’s evidently clear that a strong salon culture is required to achieve a seamless customer service philosophy.

In-house wifi, refreshments including wine and cheese snacks for every guest, a blow dry club and a ‘mood media’ music system that is programmed to change throughout the day with more relaxing ‘lounge style’ music at lunchtime and something more up beat when weekends and evenings come around are just some of the things that have afforded Epic a fi nalist for customer service awards and ultimately consistent salon growth.

With another two contacts for salons currently in Brendon’s hands there’s no stopping where the next 10 years could take the group.

Epic may be a multi-salon brand but they are far from offering a ‘cookie cutter’ approach. A wide demographic of clientele, a constantly open-minded approach to forging partnerships in the industry and an attitude for development. We’re no doubt in-store for another Epic 10 years.

INSTYLE 45

INFEATURE

SAHARAN G hd’s alluring collections are consistently musthave ranges and their new covetable range dresses their high-quality tools with scenes of golden sands and desert landscapes, presenting another collection that takes inspiration from nature’s vivid colour palette. Appropriately named the Saharan Gold Collection, the unique range offers luxury salon tools all draped in metallic hues.

The collection presents a new aesthetic take on the classic hair dryer and straightening iron, providing beautiful and travel-friendly tools and accessories. The ghd gold styler has not only received a makeover but a technical upgrade in its two limited edition gold shades. The tool features new dualzone technology and heats up in only 25 seconds. Th is product has two heat sensors rather than one, providing the ultimate root-to-tip consistency that offers heat regulation at a hairsafe temperature. Th is new technology is available in two chic shades of gold – pure gold and earth gold – both of which offer a luxurious look and feel.

The cult favourite ghd air has also received a stylish new look. The Saharan gold hairdryer offers its beloved ionic technology and salon strength motor now with a touch of

46 INSTYLE

New desert-inspired, metallic-toned tools from ghd are on our wish lists and the ideal additions to kits and retail shelves. Welcome Saharan Gold, writes McKenna Uhde.

shimmering desert sands. The ionic technology reduces frizz for a silky-smooth fi nish and is paired with a salon strength AC motor for fast drying and styling. The remarkably quiet hairdryer has earned itself the Quiet Mark Award validated at the Association of Noise, and the collective ears of everyone in your salon will appreciate that stat especially.

The ghd air offers the best of both technology and style when drying and styling in the salon but for the world travellers out there, the ghd fl ight travel hairdryer is the perfect tool. Not only does the tool provide the best of ghd technology, it is 60 per cent lighter than the professional grade ghd aura but with 85 per cent of the power. The ghd air has a number of features to make for simple traveling with universal voltage, a removable nozzle, a folding handle, and protective travel case, becoming the ideal travel companion.

Discover the gold-toned, ultra-luxe collection now.

For more information visit www.ghdhair.com/au

INFEATURE

EYES OPEN

Visiting the salon is a luxury or aesthetic necessity for our clients, but with the important training of Eyes on Cancer it can be legitimately life-saving. This great organisation is educating and raising awareness for how hair and beauty professionals can spot signs of skin cancer.

I

n 2004, Dr. Dean and Jeanne Braa Foster founded Eyes On Cancer, a non-profit designed to train hair and beauty professionals to identify skin cancer in its early stages. The average hairdresser can see up to 120 cases of skin cancer over their career, and Dean and Jeanna are dedicated to helping these instances be discovered and treated early on.

Dean was once diagnosed with Cancer himself. Jeanne, his wife and a hairdresser herself, was the fi rst to encourage Dean to get himself checked and, since then, the two have gone on to educate the hair and beauty industry and encourage salons to get trained.

The program Dean and Jeanne have created is an online subscription for both businesses and schools to access and become a part of. Subscribers will receive on-demand, unlimited access to skin cancer training and certification courses. Unlike other cancer identification training, Eyes On Cancer is designed for hair and beauty professionals to use these skills in the salon and recognise the early signs of melanoma on their clients. Th is is a critical next

step for hairdressers as they are often the only people who see their clients’ scalp, neck and ears.

Other courses offered in this program are Jeanne’s weft course that trains beauty professionals to create wefts for clients who have lost their hair due to chemotherapy. If the clients themselves would like to become involved, there is a consumer course designed for clients wishing to learn to spot signs of disease on their loved ones. The company has even branched out globally, with a Spanish course available to professionals in Mexico.

Those interested can also become trained and certified by visiting the Eyes On Cancer website and accessing the certification course, of which is only $10. Once joining the program and becoming certified, hair and beauty professionals are then encouraged to post their certification in their salon or office to let their clients know someone’s watching out for them.

Eyes On Cancer in the US has brought awareness during the month of May, when American citizens are most at risk, but with Australia having he highest rate of melanoma in the world, Eyes On Cancer encourages professionals in the industry to join the program and help make a change all year round.

For more information visit www.eyesoncancer.org

ROLE CALL

Master hairstylist Michele McQuillan has been named TIGI Australia Ambassador.

M

ichele McQuillan started as an apprentice with Raymond Bessone in Dorset before moving to TONI&GUY London where she became an assistant for Guido Paulo. The rest is history – Michele now boasts an impressive resume that includes credits from Alexander McQueen, Versace, Louis Vuitton, and YSL and editorials in Harper’s Bazaar UK, Russh Magazine, Elle Australia, GQ, Grazia, Harper’s Bazaar and Vogue Australia.

She shares some of her wisdom with INSTYLE.

ON HAIR: “Hair intrigues and challenges me every day. People underestimate how hair can have an impact, not just fi rst impressions but actually make a memorable statement.”

ON DETAIL: “Whilst you can improvise and create looks on the spot, there is no substitute for prep and attention.”

ON HER NEW TIGI AMBASSADOR ROLE: “I’m super excited and honoured to be working with TIGI over the next few months to grow and inspire with a great team of creatives within the TIGI family. To share knowledge and create, revive and explore new ways to use the product range and tools. I’ve been using their products for so many years now, so it’s just as exciting for me to rediscover and learn news ways to apply their products to my work and I am very excited for the months ahead.”

48 INSTYLE

ON SOCIAL MEDIA: “It’s a great way to research the model before a shoot. You can get a much better idea of the model’s hair and how she/he looks and what styles suits them by looking on their personal page.”

HER SIGNATURE ‘LOOKS’: “I like to keep it simple, ‘less is more’ and it’s hard to have a signature look, it really depends on the girl’s face shape. It’s about tailoring it to the job and what looks most beautiful on the girl.”

ON MAINTAINING PASSION: “I stay motivated by travelling overseas to work on the Fashion Weeks in NY, London, Milan and Paris twice a year. It makes me feel 21 again.”

HER PERSONAL MANTRA: “I always try to eat well, and keep fit in between busy weeks. You can always squeeze in an exercise class somewhere. I really believe that a healthy body equals a healthy mind.”

O&M

CHUMBA EVOLUTION CHUMBA CONCEPT SALON IS IN THE MIDDLE OF A RENAISSANCE, BRINGING IN A NEW HEALTH AND WELLNESS FOCUS AND PARTNERING WITH NATURAL AUSSIE BRAND O&M.

A

fter fi fteen years in business, it’s full steam ahead for the salon that has grown more as a creative community to fulfi l their business goals.

The partnership of Chumba Concept Salon and O&M is an ideal fit, with both brands ever-growing and committed to beauty, luxury and the environment, something Chumba is increasingly championing. With these prioritised values, they’ve brought on O&M as their major supplier of colour, a significant undertaking for a salon so focused on colour services.

“This move coincides with our plans to evolve and refresh the Chumba brand offering as a whole,” said salon director Carl Keeley.

“We’ve had the salon now for fifteen years and for a while now we’ve been chewing over just where our salon brand is heading next and what our brand is and why.

“Chumba has for us always been about fostering a creative culture that nurtures the individual talents that we house,” he continued. “Times have changed a little now and, with a new younger team in the Windsor salon, this seems like the right time to update our branding to become more health and wellness focused, that’s who we really are to be honest.”

With a never-ending commitment to luxury, high quality hair, which Carl refers to as the salon’s “heart beat”, and their passion for environmentally friendly haircare, the salon aesthetic will be evolving to a fresher look, a “new naturalness”, which will reveal the more natural leanings as a whole. A fresh palette and the new partnership with O&M prove vital in this progression. It’s the next natural step for a brand that never stops challenging itself and growing.

“Fast forward fifteen years since our inception and our work and personal lives have changed immeasurably,” Carl said. “These days we juggle the running of two successful and very busy salons along with Belinda Keeley’s Colour Education, the Colour Queens shows, our Keeley’s Business Education, Business Coaching to a select few, our Hair Awards photographic clients and of course, most importantly, our family.”

Moving on from simpler times as a new salon, the team have had to grow their skill sets and wear a myriad of different hats, performing multiple jobs at once and stepping away from the floor to a degree so it all runs smoothly. This has built up their talents in business and education, so that the team can now offer guidance for other salons looking at branching out.

“Once they stick their necks out and invest in a salon their lack of business skill can be evident,” Carl said. “My advice to new salon owners is to invest early in your business education. I don’t mean the fun stuff like marketing, I mean the numbers of your business.

Come along to our courses where we teach you this and actually learn about the business side of hairdressing. We always say, ‘take yourself seriously and commit to learning the things that you need to know.’”

This bold new phase for the salon is of course bolstered by the 21st Century’s marquee tool – social media, which the brand uses to communicate their inimitable salon culture and is looking to build on as part of this new stage. O&M’s strength in the social media sphere is another major drawcard and it’s something the two brands will work on closely together to ensure Chumba uses it to maximum effect.

With these business insights, social media goals, eco-friendly mantras and a partnership with a like-minded brand, you can guess the trajectory for a savvy, motivated business like Chumba.

Hair awards entries, updated business education with an extended online offering, a pivot in brand aesthetic and more is on the horizon for the brand. Meanwhile Belinda and Carl manage sporting achievements and commitments – Carl is an acclaimed cross-fit competitor and state coach and Belinda will compete for Australia in the World Championships for Underwater Hockey in July – and their three young children in a frenetic and fulfilling lifestyle that looks like it has no chance of slowing down.

It’s onwards and upwards in the enthralling new era for Chumba.

For more information visit www.chumba.com.au and www.originalmineral.com.au

INSTYLE 49

MY WAY

90S GLAM COURTNEY MASON

FMK Hair - Senior Creative Stylist I love this look! It’s almost a 90s thrift shop glam and with heading into the cooler seasons she is on point!

With her hair I would keep the raw texture of the style and just reshape the haircut to open up the interior and add more curl and bounce by applying TIGI Screw It Curl Hydrating Jelly Oil and TIGI On the Rebound Curl Recall Cream to reform the rebellious curls. Colourwise, I’d keep the depth of her base and add more deep rich nutmeg tones using the TIGI gloss range for amazing shine whilst adding some intense copper tones in the mid lengths and ends using TIGI intense coppers in the creative range to enhance the texture and the haircut.

MIRACURL 3 3-IN-1 PROFESSIONAL CURL MACHINE C re a te th ree dif f eren t c u r l s i zes at the t ou ch of a bu tto n .

The new BaByliss PRO MIRACURL 3-IN-1 professional curl machine takes auto-curl technology to a whole new level.

The advanced curl management system automatically adjusts the central barrel, carefully controls the hair tension and precisely regulates the heat and time to create the perfect curl.

Three curl size modes combined with heat and curl direction controls will give endless styling possibilities, including tight defined curls, soft natural curls or relaxed waves.

SETTING 1

SETTING 2

SETTING 3

TIGHT DEFINED CURLS

SOFT NATURAL CURLS

LOOSE RELAXED WAVES

salon-length swivel cord

on/off curl direction: left, right, alternate 3 temperature settings 3 curl sizes

Auto-size adjusting ceramic chamber for smooth curling action

babylisspro.com.au

To see the new BaByliss PRO MiraCurl visit Haircare Australia at Hair Expo stand #2120 For orders or stockist enquiries call 1300 437 436 or visit haircareaust.com

MY WAY

CLASSIC COOL DANIELLE DEANE

Colour Director - Salon X by Renya Xydis I really love this look! I love the mix of classic lines with an edgy twist. Personally, I wouldn’t have thought to put this together but it works really well.

I feel as if the hair doesn’t really compliment this ultra-cool look. The all over colour blends into the black beret and T-shirt, which doesn’t allow it to stand out. If she was in my chair I would suggest she takes the length shorter and adds more layers in the front to accentuate those beautiful cheekbones. I would break up the block colour with some Balayage using Wella Professionals Blondor Freelights, followed by Wella Professionals Color Touch to add some biscuit and toffee tones to create texture and dimension. For stronger hair I’d recommend Wellaplex which reconstructs the hair bonds and to fi nish, EIMI Ocean Spritz and System Professional LuxeOil Reconstructive Elixir for maximum shine and protection.

STOCKHOLM Styling Chair

SIENNA Workstation/Mirror

SKI Side Table

MARMO Waiting Bench

HELSINKI Retail Shelves

ANDERSON Reception Desk MESH METAL BOXES Retail Display

NOT SO

Beige

When earthy meets pastel: we play with Wella Professionals' newest shades from Koleston Perfect and Color Fresh CREATE which offer a transformation tailored to all types of hair - discover your newest level of cool.

Photography by Stefan Wellsmore, Hair by Marie Uva for Wella Professionals, Makeup

by Diana Djurdjevski, Styling by Cheryl Tan, Creative Direction by Ida Almasi

Sass and Bide dress, Polo Ralph Lauren pants, Silent D Dezzie boots available at Styletread, F + H earrings (right) Polo Ralph Lauren turtleneck, Bally pants, Chanel boots.

Polo Ralph Lauren jacket/pants, Interval top, By G necklace.

Using Color Fresh CREATE by Wella Professionals Super Petrol, Never Seen Green and Tomorrow Clear.

Sass and Bide dress, F + H earrings.

Equipment shirt available at Edwards Imports, Susan Driver necklace and bangles, L’Agence top available at Edwards Imports, Polo Ralph Lauren skirt.

Using Color Fresh CREATE

by Wella Professionals High Magenta and Tomorrow Clear..

Bally coat, Susan Driver necklace.

3X1 ribbed body suit available at Edwards Imports, Polo Ralph Lauren trench/pants, By G earrings.

INPROFILE

MARIE UVA

What are your best-selling Wella Professionals products in salon?

The new Wella Professionals Fusion Range and System Professional do really well in UVA salon, because they are the ultimate in luxury haircare. EIMI Dry Me by Wella Professionals is a styling favourite because it is so versatile for both styling on the go and in-salon.

We know we shouldn’t have favourites- but if you had to choosewhat is your favourite Color Fresh CREATE shade?

Uber Gold- I mix this with everything!

Any brands or designers you are loving/can’t stop wearing right now?

Camila and Marc, it is easy to wear and I can pair them with any converse (also a personal favourite). I have Camila and Marc T-shirts and Converse trainers in every colour.

Check in with Marie Uva, Creative Colour Director of Wella Professionals ANZ and owner of Uva Salon Melbourne, to see how she translates her in-salon work to her successful social media platforms.

What are your top 5 Wella Professionals products?

Wella Professionals Blondor, Color Touch, Wellaplex, Wella Professionals Fusion care range and EIMI Dry Me by Wella Professionals.

What has been some of your biggest challenges with growing your very successful salon?

Keeping everyone happy whilst still ticking all the boxes as a business woman!

What kind of vibe do you want people to feel when they enter UVA salon?

I want them to feel like they are in a fashion forward and modern environment, without compromising on luxury. I have a number of famous faces frequent my salon, so this comes as part of the package!

What do you love most about working with Wella Professionals?

I love the brand’s colour portfolio, it allows me to push the boundaries and to stay on top of my game! I’ve been with Wella Professionals for over 20 years and they’ve provided me with opportunities to collaborate in many roles. Being Creative Colour Director allows me to be a leader and role model for all colourists whilst working in a role that recognises my passion for the industry.

#BOSSLADY ♥

What is a mantra you live by when shooting editorial?

I still stand by the belief that editorial should look beautiful. It needs to look fresh and new, and I always push myself to try something new.

INSTYLE 61

Full Volume Reinventing the limits of volume, Nioxin fuses hair science with beauty to exemplify the true benefits of thicker, fuller hair.

(clockwise from top) Alannah wears Thomas Puttick shirt, Fame and Partners dress, Pastiche bangle and ring. Sydney wears Thomas Puttick shirt, By Johnny skirt Pastiche earrings. Bella wears Hansen and Gretel top, Kate Sylvester pants, Pastiche necklace.

Photography by Tim Ashton, Hair by Ludmila Hlinovsky for Nioxin, Hair assistants Jodi Nicholson – The New Black Industries, Amy Gaudie - Urban Chic Salon, Makeup by Chloe Langford, Styling by Emma Cotterill, Creative Direction by Ida Almasi

Guess jumpsuit, Ginger and Smart structural sleeve top.

Camilla and Marc top from Order of Style, Karen Walker necklace.

Wynn Hamblyn white cut blouse, Fame and Partners pants, Pastiche earrings.

Fame and Partners jumpsuit, Pastiche earrings and necklace.

Carla Zampatti top, Hansen and Gretel pants.

INPROFILE

LUDMILA HLINOVSKY How does Nioxin treat hair thinning?

Nioxin is designed to treat hair thinning from its foundation – the scalp, plus it also strengthens, nourishes and treats the hair.

The products give 2x thicker, fuller hair through a range of 3D solutions which take into account the 3 signs linked to thinning hair - derma (creating a healthy scalp environment), density (more hair strands) and diameter (increasing the thickness of the hair strand).

What MBFW18 brands did you lust over this year?

Alice McCall and Romance Was Born!

Wella Professionals was lucky enough to work on these shows which were led by Global Artist and Creative Director ANZ Renya Xydis.

Tell us about your role as Wella Creative Education Manager?

My key objective is to manage, educate and inspire our Creative Artists across both countries and ensure the brand is showcased through creative education and artistic opportunities.

Here is the 101 on everything Nioxin can offer for thinning hair with Ludmila Hlinovsky, Creative Education Manager for Wella ANZ.

Why have salons taken to Nioxin as the number one salon brand for thicker, fuller hair?

With over 89 per cent of consumers noticing a thickening effect after using the Nioxin 3D Care System – it’s not hard to know why. The Nioxin consultation tool, our new and improved 3D product solutions and new at-the-basin services help clients look and feel their best with thicker and fuller hair. Plus, we’re back by over 30 years of independent research and supported by the Institute of Trichologists.

What are your tips for cutting and styling for fine hair?

Fine hair is thinner in diameter and naturally more fragile than medium to thick therefore it creates its own texture. We suggest to always keep lines quite solid (no razors or texturising scissors).

For styling, finer haired clients hate feeling product in their hair therefore you need something with memory but also keeps the integrity of the hair.

Nioxin 3D styling is the ultimate product as it is designed for fine or thinning hair and once it’s done its job the hair doesn’t feel like it actually has product but still holds the shape.

How does Nioxin care for coloured hair?

Nioxin 3D care systems include a Pro-Color Shield and our new in-salon 3D Color Lock Therapy that provides breakage protection during the shampoo step by up to 50 per cent plus helps to lock in the colour for up to 18 washes. With 6 out 10 clients looking for a solution for both thinning and coloured hair, Nioxin helps salons provide a complete solution to their customers.

#WELLAFAMILY ♥

What are your go-to Nioxin products?

New Density Defend and Diaboost which are part of our Intensive Care range, 3D Styling Bodifying Foam and 3D Care System Kit 3.

Who is your untimate muse?

I don’t have a specific muse as I gain inspiration from many areas however, if I had to choose it would be Michelle Pfeiffer in Scarface. Her look and energy in that film is timeless.

INSTYLE 69

INCONFERENCE

Disrupt

OR DERAIL

Kérastase invited an intimate group of key ambassador salons to an immersive four day luxe summit in Bali at Seminyak’s oceanfront Alila resort, writes Cameron Pine.

R

ight in the middle of the action but seemingly miles away from the chaos, the Alila Seminyak was the perfect meeting point for a discerning group of salon owners and their ambassadors at the top of their game - each looking for the next enlightening moment to drive their business. The summit was underscored by a theme of disrupt – ultimately doing things differently to how we’ve done before. Embracing change, the transformation in luxury and how to stay ahead of the curve in a confusing and chaotic marketplace is it seems more about being agile.

Just pulling such a like-minded a group of salon owners together with a penchant for luxury is a lesson in itself, each often having a different interpretation of what luxury is. The key take away was that regardless of where luxury lies for you, disrupting the norm is the only way to survive and grow.

Kérastase General Manager Cara Riley kicked off the formalities with a transparent and open minded approach to relationships. Following an impressive dinner at Seminyak’s new Som Chai restaurant – from the man behind the infamous Sarong and Mamasan, Som Chai is a more casual street-food inspired interpretation of the group’s finest cuisine but with an over-arching hallmark of luxury throughout the interiors.

A luxury interior and design detail that impressed even the fussiest salon owners. Here guests were greeted to welcome drinks and a smorgasbord of the best Asia has to offer, a fitting prelude to an ensuing two days of leading luxury at every touchpoint.

The hallmark of Alila is the combination of innovative design and crafted luxury in unique locations, set apart by an unprecedented level of personalised hospitality, and bespoke journeys. This is an objective Kérastase aimed to achieve by taking the best of the best to a location that was similarly on-brand and in-touch with Kérastase brand values.

70 INSTYLE

Alila is managed by a skilled local and global team that embraces the values of passion, innovation, authenticity, social responsibility and community engagement, to create, operate and deliver well-rounded and heartfelt experiences to their guests.

“Growing in luxury is just as much about as understanding the values of your consumer and the mindset that every dollar the shopper spends that she is actively buying Kérastase,” Cara said.

“Millennials are more interested in new experiences rather than products. We have embarked on considerable research with a mystery shopping campaign to collate data to ensure we are constantly transforming Kérastase,” she said. So, part of that is in understanding who the Kérastase shopper is, with a considerable 42 per cent aged 40-54 years, 38 per cent of which earn more than 150k per year. 44 per cent say they are satisfied with the

“The purchase and trust that occurs in your salon now is a result of something occurring earlier,” IAN CLARK

results recommended by their hairdresser or beautician as part of their routine – which still leaves a considerable opportunity for Kérastase salons – a notion the luxe summit was aimed to tap into over the coming days.

What really is defined as consumer trends can be so blurred in such a distorted market but the best way is to find how your consumer discovers your brand or product, how they consider it, how they purchase and what then happens post-purchase.

Ultimately the goal is to extend their services and continue to purchase. It’s the Pandora’s Box to successful salons. Get it right and growth is guaranteed year on year, and luxury is the most lucrative market to find it.

INCONFERENCE

Exceeding expectations and mastering a luxury state of mind was perhaps the biggest thing a leading salon brand like Kérastase strives to achieve with all of its salon partners. As the most googled professional salon brand in Australia it’s no wonder the main reason why conference attendees continue to commit to the big K, beyond the significant in-salon treatment revemue opportunities. It’s also down to the fact that consumers continue to come into the salon asking for Kérastase.

Off the back of this strong retail presence, further built through Fusio treatments, it made sense that luxury retail expert and brand commentator, Ian Clark, led the retail experience to discuss trust and how the consumer experience isn’t selective. “People don’t buy what you do, they buy how you make them feel and the story you give them to tell,” Ian said.

Discussing his journey in luxury beauty - firstly for 17 years with Estée Lauder Companies which culminated in leading the International Special Events and Consumer Experience portfolios – Clark knows a thing or two about engagement and before going solo, he was the General Manager at Chanel Australia and New Zealand for eight years. But Chanel aside, and despite wanting to know how he re-launched a seven store (a $110 million) retail business in just five years, being accountable for sales, Ian’s history shows that audiences mostly just want to know how to better connect with their customers. “The purchase and trust that occurs in your salon now is a result of something occurring earlier,” he said.

“You are in the business of what? And all your consumers want is what?” Ian asked.

The most commonly resounding answer was related to experience – the experience is what sells the brand and ultimately the product comes last – something most of us already know and focus on but how do we get the consumer excited about purchasing more often? “Luxury was once the ordinary in the lives of the extraordinary but is now the extraordinary in the lives of the ordinary,” Ian said.

“My core strengths are enhancing company performance and market share,

brand integrity and client loyalty. I am an enabler of achieving results through people – you are in the business of people so while I can’t always teach you how to run your business, I can remind you the importance of inspiring exactly that, people,” Ian said.

How do you do your craft and what is your desire to continually improve it?

Being results driven is the only way to succeed in luxury according to Ian – “the growth is in the experience and sometimes ignoring the elements of your business that aren’t going to give you growth.”

Ultimately 25 per cent of the world is over 50 – how do you communicate with them? They want to look younger and have the money to spend. “Ironically a lot

A speaker that seemed to make the audience most excited on the second day was Gus Balbontin – a man that makes an introduction rather difficult. His website says Investor, Advisor, Explorer and he’s probably one of the nicest and most exciting successful entrepreneurs you’ve met (in jeans and a t-shirt too).

Gus is the former Executive Director and CTO of Lonely Planet - leading one of the most loved and recognised brands in the world through an exciting transformation.

Most importantly to the Kérastase audience he developed a sentiment where guests felt completely comfortable to ask him almost anything - approachability and insight was key.

“Make adaptability your competitive advantage. It is not the strongest of species that survives, nor is it the most intelligent.

It is the one most adaptable to change.

We need to talk about disruption because five years doing something over and over again is not success,” Gus said. “Just because your business is doing well, it doesn’t mean you should stick to what you know. See just how far the digital divide has come.”

“People don’t wake up in the mornings and say they want to get a loan. The loan is just a mechanism. What is the problem you are fixing?

The business or the customer?”

GUS BALBONTIN

of us spend time and money marketing to a younger audience – it’s about really identifying your best customers,” he said.

Many clients will spend between $12,000 and $150,000 on their hair in their lifetime and today more than ever it’s about building long-term relationships.

Then there’s the 80/20 rule where 80 per cent of revenue comes from 20 per cent of clients. Often we think we are in the business of something completely different to what we are. It’s important to understand perception and how the client sees us.

The window is often the first way. Ian discussed how to improve the window and how less is more – over-cluttered windows are not appealing to the luxury consumer.

He outlined what the best practice is for greeting the customer and stick to it.

“What two things can you do to improve the reception – back bar scent marketing?

Alila Seminyak was a prime example of how they immerse you with their products and scent at check in. Have an experience checklist and look at what touchpoints you can add,” Ian said.

Back to the notion of asking what you are as a business. Generally the Lonely Planet was a book company with 75 million books sold – and a scary looking website in 2002 (back then it seemed revolutionary).

Gus ultimately tapped into the intent of the human spirit and how we move from one problem to the next, looking for solutions. “People don’t wake up in the mornings and say they want to get a loan.

The loan is just a mechanism. What is the problem you are fixing? The business or the customer?” he asked.

These notions reminded us that we need to own a problem before we can change it. We are always part of the problem and the solution. Resting on growth is often innovation – the result of three qualities – curiosity, courage and resilience.

“Often as we get older we get less curious but having direct relationships with consumers and access to data is how we grow our business. It’s almost like crypto currencies,” Gus explained, citing Bitcoin for example and how they have created a considerable amount of wealth through data.

INSTYLE 71

INCONFERENCE

“Failure is the only way to succeed.

The education system teaches us that failure is a bad thing.”

GUS BALBONTIN

Gus talked about how we need to find a scale that allows us to fall and learn safely. “Try something. Wake up in the morning and be prepared not to succeed. If you break things down small enough you can start to achieve them,” he said.

Success and health are often overlooked. There are a lot of very successful unhealthy people in the world – no balance, no regard for their body and the messages it sends us each day. We’re all a victim of this. Life gets hard, we all get busy but when are we actually going to give our busy working bodies what they crave. As such, Kérastase wanted to empower their clients with the information that behind a healthy body is a healthy mind, and in-turn a successful business. After all, true beauty does start from within.

When it comes to getting the world excited about health and good food, there is very little Lola Berry won’t do. She’s convinced a TV host to swallow raw wasabi on live national television. She’s dived into dumpsters on the streets of New York (…and eaten from one!).

“Here’s a secret, the most nutritious food is usually the tastiest.

Don’t skip meals, hunger is usually dehydration in disguise,” said Lola.

Lola spoke about Gluten, sugar and dairy and how creating a balance is different for everyone, “Just because you are eating something gluten free does not make it better for you.”

Linked to health and diet as the crowd asked personal and different health tips was mindfulness and sleep (two things we need solid preparation for to ensure we are getting the most out of our careers), Biophilia and the importance of getting back to nature. We’ve even seen this trend in design for commercial spaces and salons – bringing the outside in a bit more.

The last piece of the luxe summit journey was centred on good design. Neale Whitaker, ex-editor in chief of Belle Magazine, judge on television series The Block and now Love it or List It is now the founder of Whitaker & Co – a design consultancy.

Sophisticated, stylish and with a wealth of international expertise in publishing and interior design, Neale Whitaker is one of Australia’s foremost style gurus.

Neale inspired the audience with a myriad of current design trends , which he says you need to take with a grain of salt. He 72 INSTYLE

Oscar Cullinan, Lee Cohen and Justin McLachlan

offered bit of a rundown of design for dummies, the basics including Macro (big picture trends) and an emphasis on outdoor living, sustainability and the environment.

“We’ve seen a popular move towards the wabi sabi trend – slightly damaged, chipped and imperfect as well as a big emphasis on Japanese and Danish design. Terazzo is the new marble,” said Neale.

“We’ve also seen shades of pink and ‘micro pink, emerald green and greens with a little touch of blue as well as plants.”

Ultimately the core of the conference was situated on the concept of ‘bespoke is the new luxury’ and what we all take from it is a lasting improvement in how to connect with people. The Art of personalisation really is the hallmark of the Kérastase experience but it’s how we disrupt this experience, disrupt our daily lives and check in with ourselves that determine our next path. From a finale at Omnia Uluwatu (Bali’s hottest new club) complete with fireworks, to some one-on-one time at the pool bar – luxury for most of us it seemed was about taking the time for connection.

The main takeaway of the trip was clear. Luxury is about so much more than grand scale elegance. It’s about people – lucky for us we have got human connection by the bucket load.

For more information visit www.kerastase.com.au

DYSON

WELCOME THE DYSON SUPERSONIC™ HAIR DRYER: PROFESSIONAL EDITION D yson has kept the salon and professional stylist front of mind

Image courtesy of L'Oréal Professionnel

when engineering its latest tool, and it’s one you’ll be keen to

get your hands on to witness just how it revolutionises salon hair

styling. Meet the Dyson Supersonic™ professional edition hair dryer, a professional exclusive hair dryer that boasts a myriad of groundbreaking features to elevate your skills.

Some of the features that have been introduced and updated to meet the demands of professional hairdressers and include an

improved filter specifically created with the needs of salons in mind. The filter is magnetic, removable and washable, with a filter cleaning brush and intelligent LED lights that gently remind you that it’s time to clean your tool. With hairdressing life being so busy, sometimes a reminder can be very appreciated.

Another covetable professional feature of the re-engineered hair dryer is a professional concentrator, which boasts a wider and thinner nozzle to focus airflow for precision styling. Increased magnetic strength, at double the hold, for the attachments, a longer 3.3 metre cable includes the three magnet attachments – a Professional concentrator, Smoothing nozzle and diffuser –, a spare filter cage, a filter cleaning brush, a non-slip mat, a storage hanger, cleaning leaflet, filter cage wrap and operations manual.

“The visual differences are subtle, but once you look a little deeper into it you start to notice the differences, when you get hands on and feel the products you notice it the best,” Dyson engineer Fred Howe explained. “The reason we’ve made these changes, is that we launched the Supersonic in 2016, and we’ve trialed the new professional edition in 40 salons across Australia alone, and one of the things we noticed how polluted the salon environment can be with sprays, waxes, gels, so the filter needed upgrading.”

“Motor and temperature control setting are the same, but we’re

Image courtesy of L'Oréal Professionnel

and a two year guarantee are also ideal features for stylists. The full kit

manipulating that heat in a different way, so we have the professional concentrator, it’s a very narrow, controlled blade of air for precision styling,” Fred said.

With iconic hairdressing brand ambassadors such as Renya Xydis

When the Dyson Supersonic launched into the market in 2016, it made waves with the bold, extensive research behind it and a revolutionised approach to hair drying. The professional edition elevates this for stylists,

and Peter Thomsen, the duo have described the tool as being able

ensuring it retains its effective, convenient and luxury approach to

to glide through the clients’ hair. It also helps to prevent extreme

styling, but with features and technology that can flourish in the salon.

heat damage by ensuring that heat is controlled intelligently and

Now that the Dyson Supersonic™ professional edition hair dryer has

never reaches extreme temperatures, according to these expert

launched into Australia, and hairdressing education, new skills and

ambassadors. It is also acoustically tuned, and balanced and

revolutionary technology are all on the agenda, your salon may never

comfortable in the hand, which may leave you with less pain in your

be the same again.

arms after a full day of blow drying, with a bold new aesthetic that

For more information visit www.dyson.com.au/haircare/supersonic/

immediately grabs the attention of clients.

professional-for-stylists.aspx

INSTYLE 73

What are you

Anti?

To celebrate the media launch of Anti haircare, some of Sydney’s best creatives came together for a session that inspires the individual. Disrupting the status quo in the industry and the world, Anti empowers individuality.

Hair by Gareth Lenagh and Alana Dunphy, Photography by Tim Ashton, Styling by Emma Cotterill, Makeup by Cat Smith, Models: Charlotte Coquelin, Carl Joyce, Alice Morgan

www.anticollective.com

THE INDUSTRY SOURCE

REGISTER NOW FOR THE HAIR INDUSTRY’S #1 EMAIL NEWSLETTER

www.facebook.com/INSTYLEstyleicons @instylehairmag

www.styleicons.com.au

INFEATURE

Lessons in

LUXE

Christopher Hanna has arrived in Sydney with top-tier hair services, drinks on hand and a flawless aesthetic, personifying luxury, writes McKenna Uhde.

S

alon luxury exists in stages, and a new concept and salon may have found its absolute peak. Created by celebrity hair stylist Christopher Hanna, this self-titled salon in Sydney exceeds all expectations of grandeur by combining hair and beauty with a contemporary late night lounge. Christopher Hanna’s anticipated flagship salon now graces the streets of the Sydney CBD, and his clients are drinking it up – literally. It's Christopher Hanna’s most opulent creation yet.

The host building, a historic haven situated conveniently at Bridge and George Streets, features classic 1959 architecture with a glass entry that, integrated so well, may be missed if walking too briskly. Upon entering, the world-class salon staff immediately welcomes and leads the guest to their seat to begin a unique salon experience. An extensive list of handmade cocktails, coffees and teas, and not to mention a delicious food menu, all await as the inhouse mixologists prepare to serve clients chair-side.

While getting settled, the client’s hair is then treated with all of Christopher Hanna’s famous salon quality. The APM skin and hair analysis system provides an image of the hair and scalp to help better understand all hair needs.

A spiralling staircase leads to a row of modern black basins, each with accompanying leather massage chairs. The sleek style evokes a spa-like aesthetic of pure relaxation.

“Th is is a place where people are pampered to the max, feel relaxed, have privacy, and everything just flows from the food to the treatments and cocktails,” said co-founder and building designer Sam Badawi. “Whether you’ve booked in for hair styling or having injectables or laser, we’ve designed it so your friends can be waiting for you in the bar or lounge – or you can have a drink and fi ne food while you’re having your hair done.”

78 INSTYLE

There are also three uniquely designed beauty rooms where clients can receive a number of cosmetic treatments. The salon offers light therapy, nonsurgical skin tightening, laser treatments and the latest in fi llers and injectables.

After being prepped and polished by the salon and beauty professionals, the $1 million handmade copper bar awaits. For this experience, back entrance access is a must. A hostess occupies the roped entryway along the cobblestone Bridge Lane and welcomes guests directly into the lounge bar to indulge in the lavish menu.

The lounge’s vigorous energy comes from the 1950s interior inspiration boasting faux crocodile skin wallpaper, steel handmade mirrors and velvet lounge stools and booths, all of which harmonise with the building’s original wood paneling. The lounge’s sitting area provides an exceptional atmosphere, but it is the bar that proves the hero feature. Handmade with real copper, the signature piece features a mixed marble bar top and artistic base and ceiling flourishes.

The design and vaulted ceilings also make an ideal space for hair education. Each group of styling chairs and mirrors are portable to provide tailored accommodation for education and events.

“Th is is one of the most important heritage buildings in Sydney’s CBD and we are really very proud of what we have achieved here,” said Sam. Inspired by the original heritage features, this building has provided the Christopher Hanna team a chance to incorporate the brand’s signature style with stunning old-world charm. It's more than a salon, it’s an experience.

For more information visit www.christopherhanna.com.au

Best BUDDS

Edwards and Co Budds Beach has undergone a brush up.

Transforming the beachside salon into a coastal-cool haven, there’s bundles of natural light and large windows – akin to the Edwards and Co signature.

O

ne of the most significant refits since the Edwards and Co brand swamped the industry with their minimal aesthetic and no-fuss expertise, The Gold Coast has grown up with a cooler. more coastal vibe thanks to their beachside salon renovation.

The salon sits abovethe popular Bumbles Café, close to the craziness of Surfers Paradise but with an effortless and laid-back atmosphere that’s almost a forced holiday.

The refit has made the most of the clean, white and sophisticated Queenslander vibes, with white weatherboard and recycled wooden flooring taking the eye. It wouldn’t be an Edwards and Co without lots of greenery – this refit has created a sense of space through planters on the top of mirrors that create the signature aesthetic – neutrals with smatters of warmth, white and the earthy, natural environment.

The signature Byron Connolly artwork is as lusty as ever, creating a real ‘cool Australiana’ vibe - think wide brim hats, Parrots and Sunflowers and in this case, where our beautiful red earth meets the sea. As usual, there’s room for imagination

Budget: $150,000 Main expenses:

$12,500 on mirrors $15,000 on cabinets Nailed it!

and personality in every Edwards and Co salon, just like the salon’s clientele itself.

The salon has basically doubled in size and is now up to par with the rest of the Edwards and Co stable, with more refits in Sydney/Melbourne and the soon to open W hotel in Brisbane.

“Our biggest challenge was the actual space itself. The layout was difficult to plan and we have windows around the whole perimeter which limits your options. It’s the smallest space we have,” said Edwards and Co Communications Manager Bianca Boulden who also turned salon fitout expert by co-managing this build alongside General Manager Bridgette Birchall from the start to finish.

“We had to fi nd a way to maximise the space while still having that feeling of airiness and that you’re not sitting on top of people,” she said.

When talking about the best feature, it’s no wonder it comes back to the windows and outside – in such a beautiful setting why wouldn’t it be?

“Choosing one favourite feature is so hard, but I think it’s all the windows looking out at Budds Beach and all the beautiful waterside Gold Coast homes,” Bianca said.

“Sitting in the sun looking out at the view with a wine selected by Nomad Restaurant in Sydney who now curates the Edwards and Co wine lists, what’s not to love,” she said.

With tables and mirrors from tuckbox and that combined with cabinets as the most significant expenses – including the beautiful wooden entry counter – a relatively modest budget was stuck to.

As they say, when you have a formula why not stick to it. The Gold Coast has well and truly grown up from the fake and chandelier clad salon – it’s a breath of fresh Budds Beach air.

INFEATURE

LADIES AND

gentlemen

Following on from the success of Mancave Barbershops, owner Abbas Maqbool has founded something for the lasses. He shares his Ladies Lair secrets with INSTYLE. Tell us about Mancave?

We launched Mancave in two locations four years ago, Oran Park and Miranda. I felt there was a gap in the marketplace as a lot of quintessential men were going to a traditional hairdresser to get a haircut, so we wanted to create a unique space where men can feel comfortable whilst being pampered.

Why are you expanding into Ladies Lair?

We wanted to create a parallel offering to Mancave especially for women. The idea behind Ladies Lair is to offer an elegant salon ambience with only strictly professional products from Europe, such as Keune Haircosmetics.

What influenced your salon location choices?

Our main aim is to deliver city service in suburban areas at an affordable price point. Our locations need to reflect this, but we also look at other aspects such as demographics of the area, as well as locations experiencing rapid growth.

What is the business’ key focus today?

Hair is a very personal service, so we want to provide an exceptional offering for our clients.

What’s your business philosophy?

We aim to stay ahead of the trends, bringing cutting-edge technology and unique products to our customers to ensure they have best experience possible

What’s the ‘vibe’?

Mancave Barbershops is a masculine, warm and comfortable environment where the quintessential man can be himself.

Ladies Lair offers a luxurious, spa-style space that is elegantly affordable.

What are some design features?

We use a lot of recycled wood and timber in conjunction with warm lighting through our Mancave stores. Ladies Lair uses a combination of stone, marble and natural elements.

What makes Mancave and Ladies Lair unique?

We invest a lot into training our staff to ensure that our customers receive the highest level of work and service. We use the best international and local brands, and we understand the changing market to meet our customer’s needs. We do everything with passion and put a lot of effort into our marketing activities.

How many staff do you employ?

We have an average of seven barbers for each Mancave location, and our first Ladies Lair salon currently has five hair stylists.

What professional beauty brands do you use?

Innovatis, a luxury brand from Spain, Newsha, a natural range of products and Keune Haircosmetics, the best professional colour.

We also have our own men’s range called ‘q’, which consists of men’s cologne, charcoal face wash and a small styling range that uses high-quality, natural ingredients.

What’s your management style?

Our staff grow as we grow. All our team members are very passionate about the industry and their work.

What are your plans for the future?

We are now officially a franchise, so will be opening in selected areas that fit our brand philosophy.

80 INSTYLE

INFEATURE

INDUSTRY, INFLUENCE AND

INSTA-FAME

I

n just four short years, hairdresser Jacque Morrison has acquired almost 15,000 followers.

Not bad for a 54-year-old who says she is “rarely on her computer”.

The social savvy mother-of-two may not be frequently found tapping away on a keyboard, but she is seldom without her phone in her hand, which keeps her upto-date with the latest trends, influencers, models, stylists and photographers.

Her Bondi Junction salon, Hair By Jax, is a boutique space where she offers bespoke hairdressing by appointment only.

Jacque said being a hairdresser was in her blood – her mum was a hairdresser and it’s always been a way for Jax to shine creatively from a young age.

“I live for hair – I’m obsessed,” she said.

Those fond childhood memories clearly

You don’t have to be a teenager or a tech expert to build a cult following on social media with your salon, Michelle Ruzzene discovers when she catches up with Jacque Morrison.

impacted her salon vibe - Jax said she wanted to create a space where customers felt like they were in someone’s home, where they could completely relax and be themselves.

At the centre of the salon is a vintage wooden dining table with four wooden chairs, purchased from St Vinnies, where Jax said clients could “work, eat their lunch, even do their nails”.

Meanwhile, the walls are adorned with bespoke, edgy artworks by Bondi Ink studio TV star and tattooist Gareth Davies, who also designed the salon’s logo.

It’s an eclectic blend that works perfectly to create some very ‘instagrammable’ shots in the two station, two basin space.

“It took me a year to find this space which is the perfect location of offer clients a one-on-one experience,” she said.

“Every client gets in individual attention in a relaxed atmosphere, with no interruptions.”

To achieve her hair goals, Jax works mostly with Redken, De Lorenzo and Olaplex.

“I love De Lorenzo as it’s a local, familyowned brand with great products and with Redken I am able to achieve the colours I need,” she said.

“I use Olaplex in my formulas which helps relink broken bonds in the hair.”

Jax said the bulk of her salon business came from interacting existing and potential clients on Instagram.

“Instagram accounts for at least 80 percent of my business,” she said. “I don’t have a website and hardly ever answer the phone – the majority of my clients know to message me.”

Jax said what had contributed to her social success was posting current hair trends – she currently specialises in blondes and braids – which is then reposted by others.

“I’m known for my blondes and being able to achieve my clients’ colour goals,” she said.

“But also for my braids which are particularly popular for festivals and events.”

There’s not a moment when Jax isn’t thinking, talking, sharing or posting about hair.

“Even if I have a quiet day, any free moment I get I’m playing with hair and looking for ways to create content.”

It’s clear that the 'likes' and 'follows' on Jax’s feed keep coming not only because she has successfully harnessed the power of social media, but because her passion and enthusiasm for all things hair-related is unrelenting.

INSTYLE 81

STYLE FILE

DESERTED

Vision

Drawn from the tap of the world’s driest land, the desert streams with warm tones and a rich history.

GUCCI EYEWEAR aviator gradient sunglasses www.farfetch.com

CHLOÉ woven trim pixie bag www.chloe.com

CHLOÉ flared tailored trousers www.chloe.com

ELLERY classic turtleneck sweater www.farfetch.com

LA MER Genaissance lotion www.mecca.com.au

SHU UERMURA ART OF HAIR urban moisture Double Serum www.shuuemura.com.au

SHU UERMURA ART OF HAIR urban moisture Masque www.shuuemura.com.au

82 INSTYLE

JACQUEMUS Wooden Sandals www.jacquemus.com

g n i t a r 30 b e l Ce @ HAIR EXPO

YEARS

For Excellent Edges, Hair Expo 2018 is set to be one of the biggest years yet and we are thrilled to share what we have in stall for everyone. 2018 marks the 30th year of operation which we think is a pretty big thing.

We are excited to reveal a little Hair Expo first, we want to show you what sets us apart in the hairdressing industry.

We are setting up a glimpse into our service and sharpening operation on our stand, whilst it’s not a full sized workshop, it will give you an understanding of the work we do. Bring your scissors to Hair Expo and get them serviced on the spot. It’s a great opportunity to meet the Bladesmiths and have your scissors

personalised exactly to your needs. The workshop will be on show so you can grab a coffee from our Hair Aid barristers, peruse our scissor range and watch our master bladesmiths working on your precious tools. Our Service Centre will be operating every day of the Hair Expo.

The second floor of the Excellent Edges stand is dedicated to education and getting to know your tools. Our team up there are all haircutters with years of experience. Not sure of the perfect tool for you? Want some expert advice? Come and spend some time with them and the amazing tools.

Stand #1910 @excellentedges ph 1800 393 343 | 1800 EXEDGES To celebrate 30 years in business, we are challenging our customers to a good old fashioned game of ROCK, PAPER SCISSORS.

If you can beat us, you will receive 10% off your scissor purchase on the day.

STYLE FILE

ON Black

When your closet of dreams seems uncertain, rest assured - black will always have your back.

CHLOÉ Pixie bag www.farfetch.com SAINT LAURENT fringed blazer

ROCKINS fringed skinny

www.farfetch.com

scarf www.farfetch.com

ANTI Everything Spray and Cream Clay www.anticollective.com

SAINT LAURENT bringed boots www.farfetch.com

84 INSTYLE

WOUTERS & HENDRIX onyx ring www.farfetch.com

TREATMENTS

TREAT

Yourself This season's annual dose of necessary treatments to nourish hair well into winter.

86 INSTYLE

MARRAKESH KAHM Miracle Masque. (03) 9764 2833

BHAVE Fresh Ends. 1300 40 20 64

R+CO Sunset BLVD Blonde Conditioner. 1300 725 122

DE LORENZO Instant Restructurant. 1800 800 347

KEVIN.MURPHY Staying.Alive Leave-In Treatment. 1800 104 204

PRAVANA The Perfect Brunette Toning Masque. (03) 9338 2011

AMAZING HAIR NATURALS Extensions Serum. (03) 8360 7324

KERACOLOR Leave-In Conditioning Treatment. (02) 9666 3611

KMS Tame Frizz Smoothing Reconstructor. 1800 506 060

KEVIN.MURPHY Re.Store Repairing Cleansing Treatment. 1800 104 204

EMSIBETH COMSETICS Rebuild Cosmetics. (08) 9277 8008

JOICO Moisture Recovery Treatment Balm. 1300 764 437

TRICHOVEDIC Intensive Scalp Serum and Glossing Serum. (02) 9489 7776

EMSIBETH Rich Multiaction Mask. (08) 9277 8008

MUK 20 in 1 Miracle Treatment. 1300 768 264

KHAIRPEP Hair Repair Serum. (03) 9553 2142

DESIGN.ME Fab.Me Multi-Benefit Lotion. (02) 9666 3611

REF Illuminate Colour Masque. (03) 9553 2142

REF Intense Hydrate Masque and Leave-In Treatment. (03) 9553 2142

BHAVE Leave-In Crème. 1300 40 20 64

GOLDWELL Kerasilk Reconstruct Intensive Repair Mask. 1300 135 722

EUGENE PERMA Essentiel Keratin Glow The Mask. (02) 9719 1414

TRICHOVEDIC Hair + Scalp Deep Therapy Masque. (02) 9489 7776 INSTYLE 87

TREATMENTS

DE LORENZO Treatment. 1800 800 347 PRAVANA The Perfect Blonde Purple Toning Masque. (03) 9338 2011 NIOXIN Scalp and Hair Treatment. 1300 885 002 NUMBER 4 HIGH PERFORMANCE HAIR CARE Fluro5 Elixir. www.number4haircareaustralianz.com GOLDWELL Dualsenses Blondes & Highlights 60Sec Treatment. 1300 135 722 ILES FORMULA Hair Mask. 0407 097 071 MUK Blonde Muk 1 Minute Blonde Toning Treatment. 1300 768 264 O&M Silver Masque. 1300 724 635 BHAVE Bombshell Blonde Conditioner. 1300 40 20 64 B3 BRAZILIAN BOND BUILD3R Instant Reconstructor. (03) 9311 0019 DAVID MALLET Mask No. 3. (07) 3395 4997 DAVINES Love Curl Hair Mask. (07) 3267 5511 EKSPERIENCE Colour Protection. www.eksperience.com 88 INSTYLE

TREATMENTS

PURE ELEMENTS Lavender Softening Mask. (03) 9553 2142 NASHI ARGAN Deep Infusion Restorative Hydrating Mask. 1300 768 433 ORIBE Gold Lust Pre-Shampoo Intensive Treatment. 1300 725 122 JOICO Blonde Life Brightening Masque. 1300 764 437 CHRISTOPHE ROBIN Color Fixator Wheat Germ Mask. sales@mcmimports.com.au EUGENE PERMA Essentiel Keratin The Mask. (02) 9719 1414 O&M The Power Base Protein Masque. 1300 724 635 SENSCIENCE Inner Restore Deep Moisturizing Masque. (03) 9338 2011 SHU UEMURA ART OF HAIR Essence Absolue Nourishing Taming Overnight Serum. 1300 651 141 TRICHOVEDIC Luxury Argan Oil Treatment. (02) 9489 7776 MARRAKESH KAHM Smoothing Treatment. (03) 9764 2833 ARTÉGO New Hair System Masque. (02) 9099 1111 NUMBER 4 HIGH PERFORMANCE HAIR CARE Fluro5 Elixir Reconstructing Masque. www.number4haircareaustralianz.com INSTYLE 89

SALON ESSENTIALS Solutions for hair problems

THE NEW POWER PLAYER Contact DATELINE IMPORTS P/L AUS (02) 9666 3611 NZ 0800 169 600 www.datelinecity.com

COLOUR MAINTENANCE IS NOW EASY Turn clients into colour preservation experts! 100% vegan, water-activated formulas from Malibu C turn colour maintenance into a breeze with three simple steps per kit. Keep colour strong.

Parlux is power. New Parlux Alyon was designed to never limit your creativity. Lightweight, ergonomic, durable and powerful. Air Ionizer Tech is kinder to hair, creating effortlessly shiny results. Advanced technology encased in a stylish, prismatic finish.

REVOLUTIONISING THE CURL Silver Bullet EasyCurl is a whole new way to curl. Uniquely designed to be perfectly balanced and ergonomic, allowing for fast and easy curling.

Any size curl you can imagine!

Available in three barrel sizes: 19mm, 25mm and 32mm.

LUXURIOUS SALON TOWELS Deeply soft and absorbent, Salon Smart Luxury Towels are luxury for the salon. Vat dyed and stain resistant, the towels won’t discolour, even from bleach and tint. Non-fray double sewn hems retain shape wash after wash.

TURN UP THE TEXTURE It’s big, bold and super volumising – that’s why we love it! With deep crimping and textured undulations, Texture Max by Silver Bullet takes you to new heights. Turn up the volume with Silver Bullet.

ITALIAN-MADE EXCELLENCE

THE QUICKEST DRY BRUSH

Mira Radial Brushes are the height of Italian quality. Crafted in Italy, these premium radial brushes are designed to last a lifetime. Impeccable performance ensures effortless styling every single time.

Amp up blow-drying time with WetBrush Flex Dry. WetBrush Flex Dry features Flex technology, which combines heat-resistant IntelliFlex bristles and a vented base, for a faster blow-drying time and maximum, comfortable detangling.

BARBERING WITH ATTITUDE True to the roots of authentic barbering. Vines Vintage is a blend of quality ingredients, innovative formulas and passionate craftsmanship. Modern barbering and grooming products to finish and style hair.

ROSE GOLD ALLURE Make your tool kit look the part with glamorous, on-trend Iceman Rose Gold Scissors and Thinner. Luxurious looking yet highly affordable with precise micro-serrated blades for all your cutting needs, wet or dry.

TRANSFORM DRY, FRIZZY HAIR Discover gloriously gorgeous, radiantly smooth hair with Theorie Marula Oil Transforming haircare.

Delicately cleanse and beautify hair with the power of marula oil and sage. Frizz is sealed with moisture to leave hair smooth, soft and silky.

THE PERM PRODIGY Nobody knows more about perms than Robert de Soto. Luscious, long-lasting curls, waves and tousled texture for all hair types. Robert de Soto iPerms are available in hydrating for coloured/damaged hair, natural looking curls for normal hair and extra body for resistant hair.

INSIDE SALONS

TRENDING SALON STYLE

Natural Scandi

Naturally pampering with a Scandinavian twist, this salon look is all about simplicity. A light aesthetic with natural timbers a Scandi must-have.

Don’t forget a hint of indoor plants to add warmth and an organic texture.

WORDS & STYLING LISA FELEPPA Salon Kinn NSW

Natural Scandi Salon Interior Look

Zanzi Hairdressing QLD

DESIGNER TIP !

Less is more with the Scandi look , so look at removing an y pieces or item s that do n’t work or make the sp ace feel clut tered.

Sienna White Mirror/Workstation Comfortel Furniture www.comfortel.com.au Allure Hair NSW

Stockholm Salon Chair Comfortel Furniture www.comfortel.com.au

Scandi + Nordic Style Pendant Lights www.designstuff.com.au

Greenery Adairs www.adairs.com.au Anderson Reception Desk Comfortel Furniture www.comfortel.com.au

92 INSTYLE

Adele Retail Shelves Comfortel Furniture www.comfortel.com.au

Brass Minimalist from Comfortel

INSIDE SALONS

TRENDING SALON STYLE

A Touch Of Brass

Brass is having a metallic moment, and we have been seeing it everywhere from home dĂŠcor, furniture and fixings in bathrooms and kitchens. By having a subtle approach to the lavish golden hue, focus on key pieces where brass accents provide the interest. It can bring a layer of luxury to the overall look.

DESIGNER TIP !

WORDS & STYLING LISA FELEPPA

Charlotte Salon Chair www.comfortel.com.au

Bras s ha s its place in salons, bu t be selective ab ou t where to use it - it does n’t have to be ever yw here. Adding some gold or bras s accents gi ve s the subtle am ount of warmth, colo ur and texture to yo ur salon.

Elrose Batten Fix in Brass www.beaconlighting.com.au

A muted golden hue introduced into large mirrors creates visual interest and depth to their salon space.

Bixie Colour, AUS

Excellent Edges King Gold Scissors www.exedges.com

Amalfi Round Salon Mirror www.comfortel.com.au

Brass Plated Hanging Planter www.kmart.com.au

For a natural look, add textures of timbers and an infusion of greenery.

Kindred Human + Earth, NZ

For the lavish hotel-style extravagance, pair with luxe textures like marble and dark wood panelling.

Dasi Salon, USA

GHD SAHARAN GOLD COLLECTION www.ghdhair.com

Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture. For more on these looks visit pinterest.com/comfortelfurniture.

For inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram.

INSTYLE 93

INFEATURE

FUCHS

Foray

No strangers to the Waterloo salon scene having worked at Bauhaus hair collectively for almost a decade, long term La Biosthetique educators Alex and Rebecca Fuchs have taken the reins of Waterloo’s only luxury salon- bringing the the first of the Fuchs salon network to Sydney.

F

looded with natural light, high ceilings and an overwhelming sense of space, Fuchs is arguably one of Sydney’s most beautiful salon settings. Just moments from the Sydney CBD, you could be miles away from the mayhem. It’s luxury with double the distance between you and the person in the salon chair next to you.

The first Fuchs salon opened in Switzerland in 1965 by Alex’s grandfather and Alex’s father Thomas and his brothers continued the journey, now with 5 salons in Switzerland and a flawless reputation in the industry.

“We are really excited about combining some of the additional service elements the Fuchs brand is known for,” Alex said.

“When it comes to running a salon, it’s very much the systems used by the staff to create an atmosphere in the salon and to perform at a high level so everything is perfect at all times,” said Alex.

The new salon name has also welcomed some considerable upgrades and eye catching touch ups. Adding oak wood panelling and an overall mix of black and white has given the salon a more sophisticated feel. Adding marble and black over existing cabinets and fittings has enhanced and added to the aesthetic without taking 94 INSTYLE

“When it comes to running a salon, it’s very much the systems used by the staff to create an atmosphere in the salon and to perform at a high level so everything is perfect at all times,” ALEX FUCHS

away from the open-plan feel. The removal of a wall between the salon and Academy has made the salon look twice as big.

A new opportunity doesn’t usually come without a story or significant hurdle, Alex ended up in hospital for 3 days following an accident removing a sheet of glass from the salon – it shattered into a million pieces and into his hand, later forcing him into hospital to ensure proper treatment but, in typical Alex fashion, he remained in good spirits and continues to laugh about it now.

Rob Aubin, owner of Bauhaus Hair and CEO of La Biosthetique hair and cosmetics announced back in March that the Fuchs family would be taking over Bauhaus Hair salon operations and ownership as of April 1st. The Fuchs family and La Biosthetique

67%

OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL

hold a prominent and longstanding relationship, which has made for an easy transition in introducing the new salon owners.

“After growing up in our salon family business in Switzerland, we’ve spent the past nine years here in Australia representing La Biosthetique brand,” explained Alex. “Now I feel absolutely thrilled about bringing both brands together.”

Alex’s father Thomas Fuchs gave up management of one of their salons in Switzerland to move to Australia and help both Alex and Rebeca run the new salon, “but it’s still very much Alex and Rebecca’s salon,” Thomas said. "They know the market down here but by adding some combinations of the Swiss market and the Australian market, it will bring some really nice elements."

Alex and Rebecca have maintained the pricing in-line with the Bauhaus menu but are looking to enhance the offering even further. “We still really want to be that Waterloo neighbourhood salon – there really aren’t any nice salons in this area. It’s also about leaving the front door open. That’s what the Fuchs brand is known for,” Alex said.

Taking over the Bauhaus hair Instagram account granted the salon a nice base of 3000 followers, creating some further interest with a 7 day countdown.

It’s still very much a family business and not the typical franchise model we’ve come to expect in Australia. The tight family unit is also looking to do a staff exchange in 2019 whereby staff from their Switzerland salons can ctransfer to Australia from one to three months, “In Switzerland they go crazy for what we do here in Australia,” Thomas said.

Also looking to open a second salon with an Academy, it comes at a good time to start planning as their current lease is just 2-3 years to make way for further development in Waterloo – most likely more apartments. Hopefully able to fi nd a new location also in Waterloo, they feel their hours combined with the salon design suits the area for the discerning client wanting something a bit different.

The salon is open until 8pm each night to suit the area. “The mornings are dead for us here b ut as soon as we open late and people start to come home we’ve found it to work really well,” Alex said.

All staff at Bauhaus are in-line with this also, working four longer days out of 7 and gaining that ultimate balance through three days off. There is no ‘uniform’ so to speak. The salon has guidelines of ’80- per cent black with 20 per cent colour' to complete the general Fuchs bent – sophistication and luxury with a touch of approachability.

“Owning a salon and continuing my role as La Biosthetique Education Manager – looking after our clients, guest artists and educators- is the best of both worlds,” said Alexander.

“Alongside my sister, Rebecca, and my father, Thomas, we’re looking forward expanding the family salon business to its sixth location. Don’t be surprised if there are more to follow."

The future is looking bright for the Foxy Fuchs brand in Australia. www.fuchshair.com.au

EXPERIENCED A POSITIVE RESULT

VISIT US AT STAND 2532 HAIR EXPO MELBOURNE

INNO V

PATEATION NT

FSP

[Follicle Stimulation Program]

THE PROVEN TREATMENT FOR THINNING HAIR IN MEN & WOMEN *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney

02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic

INFEATURE

Pul Riot

COME ON,

Rogue

Since its inception four years ago, Rogue Beauty has been strengthening its portfolio of US artistdriven hair and beauty brands. Owner and director Jared Fisher catches up with Michelle Ruzzene to shares his thoughts on retail, consumers, social and millennials.

ON STARTING OUT: “I somehow convinced Chris Hammond, who ran Oribe for us in the UK, to move to Australia to set up Rogue Beauty with me.

It started with the two of us in a tiny office in Potts Point with some product samples and a vision to enhance the way salons in Australia approached their retail business. We now have a team of around 15 all around Australia.”

ON THE KAO PURCHASE OF ORIBE IN THE US: “I was part of the early team that set up the Oribe brand in the US, so the sale to Kao signified in many ways recognition for what we built. Overall the reaction to the sale has been extremely positive. With Oribe, we managed to create something special that managed to fill a void within the luxury haircare segment. I think that, ultimately, this success made the brand attractive to some of the larger companies out there who may not have had a brand of their own playing in this space. Prior to the sale, we had a long-standing education alliance with Kao in the US so they really understood the ethos of the Oribe brand and are committed to maintaining the brand’s integrity. I’m thrilled we will continue to be the exclusive distributor of the Oribe brand and we will continue to work hard to deliver excellence to our premium Oribe salon and retail partners.”

ON RETAIL: “Salons need to continue striving for more because there are so many opportunities for abundance within our industry. Our message to salons is that they need to double-down on focusing on their client experience and take a 360-degree approach to every moment a client spends within their walls. Retail is a small but very important part of this – we work with premium salons and our 96 INSTYLE

Jared Fisher

message to them is that the brands that they use and sell need to be of a standard in keeping with their service levels and the overall aesthetic of their space. Consumers today are very savvy. If they see products in a salon which can also be found in a pharmacy or supermarkets, it makes it difficult in their minds to justify paying premium prices for hair services. So we believe that stocking exclusive and premium brands, such as ours, elevates the overall client experience and also helps sustain increased service prices.”

ON PULP RIOT AND V76: “Pulp Riot and V76 are both in their very early stages and we are excited about what lies ahead for both brands. V76 leads the renaissance of traditional men’s grooming with classic essentials updated for the modern man. Pulp Riot launched less than a year ago and we already have in excess of 500 salons in Australia who have embraced not only the vivid colours, but the culture and popularity of the brand among the Instagramming, festivalattending, fashion-conscious generation who want to experiment with their look and stand out from the crowd.”

ON R+CO: “R+Co is a very progressive brand that is driven by creativity in all areas – products like the soon-to-be-launched SPIRITUALIZED Dry Shampoo Mist, with a revolutionary formula that leaves the hair and scalp feeling cleaner than regular dry shampoos, and in its packaging, which enhances the experience and evokes a feeling, style, place and attitude. The brand continues to innovate and surprise, and we have found that similarly progressive, forward-thinking salons that aren’t satisfied with the status quo are those that have embraced and been successful with R+Co.”

ON SOCIAL MEDIA: “Social media is a new medium that has given power to those hairdressers who have embraced it. But how do you weight the importance of being a Hairdresser of the Year award recipient against having a loyal audience of 50k Instagram followers?”

ON MILLENNIALS: “Certain areas of the beauty industry are prone to a fear-based resistance to innovation and have a tendency to resent what the new generation stands for. Millennials aren’t the problem – it’s the attitude towards millennials. If our industry manages to adapt to a rapidly changing landscape and embraces the next generation, there is a huge amount of opportunity; however, the reluctance to adapt to this change is an equally big threat.”

Get 50% off Timely for the first 2 months Make Timely your New Financial Year’s

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Time

L’Oréal Professionnel Colour Trophy just made its triumphant comeback to the Australian hair industry, and now it’s officially back for 2019.

Y

ou need to start thinking about your entry submission immediately to embark on the lifechanging experience that is L’Oréal Professionnel Colour Trophy.

The entry process is imminent, with online applications opening up as of June 1. The 2018 competition was a blockbuster event, with state fi nals all leading to a dynamic grand fi nale in Melbourne. The ensuing looks and moments found a reach of 209 million views through various media and social media outlets, and that kind of exposure could be yours.

Subscribe to Timely by 30 June 2018 Entries for 2019 are officially open as of the beginning of June, and you can submit directly on the competition website.

Entries will close on August 31, before semi-fi nal competitions take place for South Australia and Tasmania on October 14, Western Australia and Northern Territory on October 16, Queensland on October 21, New South Wales and Australian Capital Territory on October 23 and Victoria on October 29. The grand fi nale will take place in Melbourne next year on February 25. Representation at the international event, overseas travel, editorial coverage and your name and looks up on stage and in lights all loom as tantalising prizes on offer.

Those dates are rapidly approaching and your time to make your mark in the colour world is mapped out in that schedule.

Ignite your greatest creative impulses and join the L’Oréal Professionnel Colour Trophy journey now.

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G E T T I M E LY. C O M

INFEATURE

IDENTIFY Guy Tang and his all-new #mydentity range are coming to Australia and taking over Hair Expo, ensuring their global colour community reaches our shore and invades our aesthetic sensibilities with a little more necessary colour.

I

f you attended Hair Expo over the last two years you probably filled out a packed-out room to watch the inimitable and certifiably viral sensation that is Guy Tang – or at the very least heard the legend of his vibrant, cheeky and unique shows. This year, he’ll be back with his own colour brand #mydentity in tow, spreading his important message about the brand’s colour culture, his push for empowerment and the newly created, innovative, must-have hues around the rooms of the Melbourne Convention and Exhibition Centre.

The range is a collection of Permanent, Demi-Permanent and Direct Dye colours, unified by a community Guy refers to as #HairBesties, a group that has been opened up to a global cry for products as anchored by the international support Guy has on his prolific YouTube channel. Guy answered these called by spreading the #mydentity brand, along with his personal brand, global. The brand launch in Australia is now anchored by his trip here in June.

At Hair Expo, Guy will present on the Main Stage on the Sunday, from 12:30pm to 12:50pm, offering the eager audience free

98 INSTYLE

education from the frenetic floor’s biggest feature. He will also participate in the Haircare Pop-Up Education Event on Monday, alongside educators and salons such as Tracey Cunningham, Lauren McCowan, Jules Tognini, Hair & Harlow, Telleish, Peter Beckett, Becca May and Josh Mihan for some off-grid and always cool Look and Learn seminars. The local and international presenters personify that global hair community that Guy champions. With his bold persona and millions of YouTube subscribers who hang off his every look, Guy will of course be an educative highlight for those lucky enough to see him present. #mydentity will be importantly represented at the Hair Expo stands as well, with its own stand as part of the Haircare Australia camp at stand #2120. There, the team will be releasing Guy’s latest collections – the highly anticipated Naked collection and Super Power collection for your perusal and purchase.

“I created #mydentity because I wanted to customise colours that we all dream of –colours that are missing from today’s hair colour,” Guy said of the range. “I want to create a line that brings back the fun and excitement in our industry. Most of all, I want to create a community that empowers our #Hairbestie family, and enables all of us to find our #mydentity. Because when you know who you are, you have the courage to do anything you dream of.”

Guy will bring his always inspiring and entertaining insights, skills and mantras to Hair Expo, to educate, enthral and officially welcome us all to the ever-expanding #mydentity family. Be there at the stage, at the stand or in the classroom to learn from a living online hair legend, welcome the latest colour trends and innovations and punch your membership card to the most colourful hair community around.

For more information visit www.haircareaust.com

INHEALTH

Go with YOUR GUT Low carb, high fat, vegan, gluten free, paleo… don’t know where to begin with your health? We chat with Reese Carter of The Garden Apothecary: The Happy Gut on the importance of optimising your gut health and how it can improve your overall wellbeing.

T

Which ‘Plex are you using?

he whole wellness world is going nuts for guts, and with good reason.

Research has discovered strong links between bloating and brain fog, depression, aches and anxiety. It's clear that we need to support our guts with the utmost care. Here are tips on what we can do to beat the bloat.

Why is gut health important and how does its health affect us?

What we’re seeing in the research now is that the gut doesn’t just process food and eliminate waste; it is intrinsically linked to other systems in our bodies. It’s essential that for optimal wellness, we start to consider gut health from a holistic perspective, and not just see the digestive system as a separate entity that is disconnected from the rest of our body. In particular, we are starting to uncover very real links between gut health and immunity, as well as mental and emotional wellbeing. It’s this latter connection that my new book The Garden Apothecary: The Happy Gut is all about.

What are some things we may be doing that can hurt our gut health?

It may sound obvious, but drinking alcohol is one of the big ones. Even people who consider themselves moderate drinkers need to pay attention to this one, as the average alcohol consumption per capita in Australia is among the highest in English-speaking countries in the world. Basically, what we consider to be ‘normal’ is comparatively excessive. My advice is to stick to one or two drinks on two nights of the week.

Another one is eating an overly refined diet. Again, this isn’t breaking news in itself, but what is new is our renewed understanding of just why fibre is so good for us. A lot of gut-health research is focusing on a type of fibre called prebiotics. As the name suggests, these prebiotics—they’re found in vegetables, wholegrains, legumes, and fruits—interact with the good bacteria in our gut. Eating plenty of prebiotic-rich foods can stimulate the growth of happy bacteria, and this in turn decreases inflammation and improves the health of the digestive lining—and potentially mood too!

Lastly stress, dehydration, and some medications can play a part.

What tricks do you recommend for stopping the damage?

Begin to increase your prebiotic intake—garlic, onions, asparagus, oats, chickpeas, red kidney beans, Jerusalem artichoke, and chicory are some of my favourites. If you don’t like these particular foods, just start eating more plant-based foods and you’ll already be on the right track. My advice is to make veggies the star attraction of your plate, and to see animal proteins as more of a side.

Replace any midweek drinking with relaxing herbal teas, meditation, and low-impact exercise to help de-stress.

Also, have a few quick home remedies up your sleeve to ease digestion. In herbal medicine, we use herbs that we call digestives, carminatives, and bitters in different situations to try to ease discomfort in the tummy. Some of my favourites are ginger, fennel, peppermint and a gentian.

And if in doubt—or if your symptoms last more than a week or two—always get down to your doctor for a good check-up, of course.

The Garden Apothecary: The Happy Gut by Reece Carter is available at most bookstores.

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EVALUATION

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Your Colour and Lightening Peace of Mind VISIT US AT STAND 2532 HAIR EXPO MELBOURNE

02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic

INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

BIOLAGE COLOR Care Conditioner and Shampoo. 1300 386 421 TIGI BEDHEAD Foxy Curls Contour Cream and Screw It Curl Hydrating Jelly Oil. (02) 9889 0435

EMSIBETH Keyliss Keratin Treat Post-Treat Shampoo and Deep Conditioner. (08) 9277 8008

DE LORENZO Prescriptive Solutions Control Shampoo and Moisture Balance Shampoo. 1800 800 347

R+CO Television Perfect Hair Shampoo. 1300 725 122 DAVINES Love Curl Primer. (07) 3267 5511 ARTÉGO Rain Dance Blooming Elixir Scalp Nourishing & Hair Strengthener. (02) 9099 1111

OLAPLEX NO. 5 Bond Maintenance Conditioner. 1300 437 436

100 INSTYLE

INHAIR

NIOXIN Cleanser Shampoo and Scalp Revitaliser. 1300 885 002 ECHOS LINE After Colour Shampoo. (02) 9666 3611 SCHWARZKOPF PROFESSIONAL BC Bonacure Color Freeze Rich Shampoo and Conditioner. 1800 251 887

NUMBER 4 HIGH PERFORMANCE HAIRCARE Sugar Texturizing Spray. www.number4haircareaustralianz.com

R+CO Television Perfect Hair Conditioner and Dart Pomade Stick. 1300 725 122

EUGENE PERMA Essentiel Keratin Glow The Shampoo.

(02) 9719 1414

AMAZING HAIR Natural Extensions Shampoo. (03) 8360 7324 ARTÉGO Rain Dance Multi-Benefit Leave-On Spray.

(02) 9099 1111

DAVINES Love Shampoo and Curl Controller. (07) 3267 5511 REF Rough Wax. (03) 9553 2142

INSTYLE 101

INHAIR

VINES VINTAGE Matt Pomade. (02) 9666 3611 ANTI Finishing Cream, Texture Spray and Cream Clay. www.anticollective.com

OLAPLEX No. 4 Bond Maintenance Shampoo. 1300 437 436 EUGENE PERMA Essentiel Keratin The Shampoo.

(02) 9719 1414

DAVID MALLETT Gold Dust. (07) 3395 4997 JOICO K-PAK Colour Therapy Daily Shine and Protect Spray. 1300 764 437

THEORIE Glossing Serum. (02) 9666 3611 NATULIQUE Nourishing Hair Cream. (03) 8790 4230 CHRISTOPHE ROBIN Color Fixator Wheat Germ Shampoo. sales@mcmimports.com.au

SHU UEMURA ART OF HAIR Essence Absolue Nourishing Protective Oil. 1300 651 141

ARTÉGO New Hair System Shampoo and Thermo Shield. (02) 9099 1111

102 INSTYLE

INHAIR

R+CO Acid Wash. 1300 725 122 BHAVE Nourish Hydrate and Restore Shampoo. 1300 40 20 64 GOLDWELL Ultra Volume Volume Blow Dry Spray and Densifying Pump Foam. 1300 135 722

SELVEDGE GROOMING Grooming Balm Static Prevention Conditioner. www.selvedgegrooming.com/au

NATULIQUE Hair Growth Scalp Serum and Shampoo.

(03) 8790 4230

MOROCCANOIL Protect Perfect Defense, Repair Mending Infusion and 10 Years Special Edition Treatment. 1300 437 436

EMSIBETH Multiaction Illuminating Shampoo. (08) 9277 8008 ARTÉGO Rain Dance Color Shampoo and Conditioner.

(02) 9099 1111

DE LORENZO Prescriptive Solutions Revive Mositure Repair.

1800 800 347

ELEVEN AUSTRALIA Deep Clean Shampoo. 1800 104 204

104 INSTYLE

Officially Distributed by EKI Pty Ltd

PEACE

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CARE DUE

Superior care for the hair and scalp

ARIMINO – the #1 hairstyling product company in Japan.

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CARMEN HAIR COLOUR, SOLARIS LIGHTENERS, ESSENTIEL CUSTOMISED RITUALS - premium hair and scalp care, COLLECTIONS NATURE - botanical and organic hair and scalp care.

Strengthen and enhance your client’s hair, during chemical services by solving three major causes of hair damage.

SHISEIDO PROFESSIONAL’S SALON PROGRAM TREATMENT SYSTEM

Ultimate straightening.

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EKI is the official Australian distributor of Arimino, Eugene Perma and Shiseido Professional Hair Products.

For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia

INBEAUTY

Tan Eraser

Photography by Stefan Wellsmore, Hair by Marie Uva for Wella Professionals, Makeup by Diana Djurdjevski, Styling

by Cheryl Tan, Creative Direction

by Ida Almasi

TANinc has released its latest must-have product in sunless tan. The Tan Eraser quickly and effectively removes self-tan buildup and helps to correct tanning mistakes. Not only does the Tan Eraser remove product in a matter of minutes, it moisturises and leaves the skin smooth, glowing and ready for a new tan application. Infused with Kakadu plum, coconut and aloe vera, the Tan Eraser is a self-tanner’s perfect partner. Pair it with any of TANinc’s moisturising tanning products for best results. (07) 33860 860

Yazbukey X Shu Uemura The new “mattitude” collection from Shu Uemura and Yazbukey offers a range of lively colors in vibrant packaging to encourage the boldness within. The collaboration offers four colour ranges named Sexy Red, Lovely Nude, Quirky Pink and Edgy Berry, all of which offer 32 radiant tones within their shades. In addition to the lovely matte range, is a series of revolutionary metallic lip-liners. Combine them both for an alluring new look. 1300 651 991

Beauty NEWS

Sound Sleep Cocoon

Brow Power Welcome the Kat Von D Beauty 24-HR Super Brow Long-Wear Pomade, Brow Struck Dimension Powder, Signature Brow Precision Pencil and two new brow brushes to revolutionise brow beauty as we know it.

The pomade boasts 16 shades, includes seven neutral shades and even offers bold colours, as well as a bleached and white product, acting as a hero range to achieve the brand’s famous sculpted brows, full brows, microblade effect brow and coloured brows. The brand flew beauty media to Melbourne to launch the products, hosting a Q and A and after party with their inspiring Artistry Collective. www.sephora.com.au

106 INSTYLE

Dermalogica’s new Sound Sleep Cocoon delivers ingredients that optimise the skin’s natural overnight repair, utilising a blend of Sandalwood, Patchouli and French Lavender oil, Kakadu Plum Extract, Tamarind Seed Extract, Persian Silk Tree and Fruits of Wu-Zhu to reduce skim fatigue, provide more refined and radiant skin texture, soothe the senses and hydrate skin. The revitalising gel-cream optimisies the benefits of the sleep we have each night to deliver glowing skin by the next day. 1800 659 118

RefectoCil Eyelash Lift

Since the success of Eyelash Curl by RefectoCil, the brand has released an impressive new upgrade: Eyelash Lift. Available in July, the super quick formula now only takes 13 minutes to achieve longer and fuller looking lashes. The revolutionary lifting pads come in three sizes that can each be used up to 100 times, for optimal convenience and result. This trouble-free tool shows instant results, creating the perfect tinting or mascara-ready lash. www.lfbi.com.au

Curl up for Winter • • • • • • • •

Eyes appear larger & more expressive Nourish & Protect with Collagen & Cysteine Curl lasts up to 6 weeks Application is safe & simple 4 different roller sizes Refills available Tint after curling for a 2 in 1 treatment Instructional DVD - view online - refectocil.com.au

With expressive lashes curled to perfection! * Winter Speical - Limited time only - check with your nearest distributor

Winter Special*

Before

WIN

After Lash Curling

Refectocil is looking for the Coolest Salon in Australia & New Zealand

Simply send us a photo of your salon and tell us why you love Refectocil. Free Entry visit refectocil.com.au. Submissions will be presented at the RefectoCil World Partners Conference in June 2018. Winners will be selected from each of the 65 countries where RefectoCil is distributed. Our Australia & New Zealand winners will receive a $500 Voucher to spend on RefectoCil with their preferred Professional Wholesale Distributor and appear in print and web promotion.

refectocil.com.au

Don’t forget to follow us on Facebook - Refectocil Australia & New Zealand - for the latest info & news

INBEAUTY

BRIGHT Eyes Trick people into thinking you had a good night's sleep with these eye essentials.

INBEAUTY

LEFT PAYOT Perform Lift Regard. (02) 9874 1166 HYDROPEPTIDE Eye Authority. 1800 808 993 BIO EFFECT EGF Eye Serum. (02) 9199 5018 DERMALOGICA Age Reversal Eye Complex. 1800 659 118

ABOVE

MAVALA Eye Contour Cream. (03) 9645 1933

AVEDA Botanical Kinetics Energizing Eye Crème and Tulasara

CLARINS Mission Perfection Eye. (02) 9663 4277 ELIZBETH ARDEN PRO Age Defying Eye Cream. 1800 808 993 ALPHA H Liquid Gold Firming Eye Cream. (07) 5529 4866 ENDOTA SPA ORGANICS Advanced Eye Contour Cream.

(03) 5971 8700

and Wedding Masque Eye. 1800 706 377

GLO SKIN BEAUTY Under Eye Concealer. 1300 828 131 IMAGE SKINCARE The Max Stem Cell Eye Crème. 1800 625 387 SISLEY Sisleÿa L’Integral Anti-Age Eye & Lip Contour Cream .

1300 780 800

MAC COSMETICS Pro Longwear Concealer. 1800 613 828 DERMALOGICA Stress Positive Eye Lift. 1800 659 118

ULTRA CONCENTRATED COLOUR

GREAT CAPE Glide have added a Stretch Neck option to their Classic Barber cape. It hugs the neck which prevents hair and water from getting in. It also features a smooth flat line with a snap lock closure. www.glidehairtools.com.au or (02) 8730 8847

Reflecting Emsibeth’s undying passion for the world of colour, new HappyChroma is a highly concentrated range of pure pigments that can be mixed with any product: treatments, shampoos or colour with the colour intensity based on the quantity mixed. With 7 shades, grey, blue ash, violet, gold, copper, red and natural brown HappyChroma gives you colour freedom to personalise every client’s colour. www.contacthairservices.com www.emsibeth.com.au or call (08) 9277 8008

BLONDE BOMBSHELL

MAKING WAVES

Light Blonde + is a high quality performance, dust-free powder lightener. Polyamino sugars help protect and condition the hair. Its fast action processing formula achieves up to nine levels of lift. www.affinage.com.au or call Affinage Professional on 1800 804 757

The latest tools, terms and technology BYE BYE BRASS Lendan True Whites Shampoo gently cleanses and cares for grey and blonde hair. Its sulfate-free formula is enriched with natural antioxidants, including bamboo shoot concentrate, that remove yellow and brassy tones while adding shine. The shampoo regulates the hair’s pH and revitalises blonde tones for flowing, shiny and radiant hair. www.lendanhair.com or call 1800 536 326

110 INSTYLE

DUE CARE Care Due is a beauty, spalike in-salon treatment, with home care products, which enhances the quality of a colour, perm, and style, creating healthy, beautiful hair and a scalp. Due, which means two in French, highlights the importance of a healthy scalp and healthy hair – you can’t have one without the other. Anti-oxidant ingredients prevent damage on the hair and scalp while amino acids, collagen, elastin and hyaluronic acid keep moisture and elasticity on scalp and hair. www.eki.com.au or call (02) 9719 1418

BaBylissPRO is making waves – literally – with its new MiraCurl 3. The 3-in-1 MiraCurl features auto-curl technology to create three different curl sizes at the touch of a button. The curl management system automatically adjusts the central barrel diameter and hair tension to create three different curl types. Stylists can create tight defined curls, soft natural curls, loose relaxed waves, or a combination of styles. www.haircareaust.com or call Haircare Australia on 1300 437 436

THICKER HAIR Natural Look Purify Anti-Hair Loss Concentrated Treatment helps prevent and treat hair loss with visible results in eight weeks. Its potent blend of active ingredients, including Tea Tree Oil, Capsicum Fruit Extract and Active Botanical Extracts, stimulates blood circulation around the hair follicles which will strengthen the hair. Massage the contents of one vial evenly over the scalp twice a week for 6-12 weeks. www.naturallook.com.au or call Artav Australia on 1800 805 276

SPECIAL EFFECTS De Lorenzo has introduced Nova Artiste, a new clay powder lightener for open air techniques, allowing the stylist to be the master of design in free hand application.

This versatile clay powder provides the freedom to create special hair painting effects with or without the need of foil or other covering tools. Provides up to six levels of lift. www.delorenzo.com.au or call De Lorenzo Haircare (02) 9748 8900

LUXE LOCKS The new Luxe HAIR_inc Pro Irons are available in limited edition styles, with shimmering Rose Gold accents.

The straightening irons come with a heat resistant bag and plate guard.

Straightens hair in a single pass – hello to snag-free styling. Delivers brighter, shinier, beautiful hair every time. www.mynorris.com

ICE COLD

The latest tools, terms and technology TAME THE BEARD Using ingredients sources sustainably, the Marrakesh Beard Oil calms and controls the beard by softening and adding moisture.

With ingredients such as hemp seed and Argan oils, these combine with emollient ingredients to make your client’s beard, and skin, soft to the touch. It adds shine for a healthier look and smells great. www.aii.net.au or call Australian International Industries on (03) 9764 2833

Iceman Rose Gold Scissors and Thinners are the trendy performance tools that make precise cutting a breeze. The scissors and thinners are ideal for trimming any length of hair, whether wet or dry, with 5.5” micro serrated blades deliver superior cutting performance. Other features include a removable finger rest and a coin adjustable tension dial. www.datelinecity.com or call (02) 9666 3611

STRAIGHT UP The Enzo Milano Professional SX Hot Comb is the tool to make curly hair poker straight with ease. The screen guard allows the stylist to get very close to the scalp without burning the client – or their fi ngers. It features digital temperature control, three heat settings, single button operation, 30 minute auto shut off and multi-voltage functionality. www.amwilliams.com.au or call (02) 9666 5955

INSTYLE 111

INBUSINESS

HEAD IN THE CLOUDS Cloud technology has changed the way we live our lives every day, and is a powerful tool for helping you focus on the human side of business, writes Jo Burgess.

W

e have a lot to thank cloud technology for: Being able to buy a new outfit while lounging around at home in our pyjamas; keeping up-to-date with Margot Robbie’s latest haircut; and being able to see our friends’ tears of laughter as we share a joke from the other side of the world.

The world has never been more interconnected, but at the same time it sometimes feels harder than ever to create meaningful human relationships. Between all the Instagram selfies, glamourous holiday snaps, and self-righteous tweets, it can be hard to see the real person behind it all.

It can even seem like the technology that should be helping us is actually just making us busier – filling every spare moment with another thing to do, rather than just giving us the time to pause and take a few precious moments of downtime.

At Shortcuts, we believe technology should help you create that always-elusive work/life balance, rather than detracting from it. We understand the human side of business – and the way you interact with your guests, your family and your friends.

That’s why we’ve completely reimagined your entire Appointment Book experience, giving you a new flexibility to work the way that suits you, when it suits you, and to focus on those essential connections with other humans.

Our brand new Cloud Appointment Book fits in seamlessly with your everyday life, so you’ll never miss a beat. This revolutionary software gives you access to all your favourite features from the convenience of a smartphone or tablet whether you’re at home, in the salon, or on the go.

It’s time to kiss goodbye to being reliant on the computer at your front desk, to having to be in the salon 24/7. The latest cloud technology lets you take your business with you wherever you are, and access your Appointment Book on a mobile phone or tablet.

112 INSTYLE

It’s never been easier to organise your day before it even begins.

At the tap of a button, you can see how busy your team will be, view your appointments for the day, and even book in guests for their next appointment if you run into them when you’re out and about.

The real beauty of the Cloud Appointment Book is in the way it helps you create a one-on-one connection with your guests and take your client experience to the next level. It gives you more distraction-free time with your guests, so you can show them how much you care.

With the Cloud Appointment Book, you can arrive your guests without making them wait at the front desk, and provide exceptional service by checking their details and visit history without leaving their side.

Best of all, at the end of their visit, you can book guests in for their next appointment while they’re still relaxing in the chair and finishing their glass of wine. The new appointment will appear on your main computer in an instant, as well as on any other devices you’re using, so there is zero risk of double booking.

Thanks to Shortcuts’ innovative new cloud technology, it’s never been easier to do business your way, and to provide a flawless experience for your guests.

To find out more about the Cloud Appointment Book www.shortcuts.com.au/ cloudappointmentbook.

Jo Burgess is a co-founder and the VP of Evolution at Shortcuts. As one of the key visionaries of this industry-leading brand, Jo has seen many technological innovations since she first installed Shortcuts in her salon more than 20 years ago.

INBUSINESS

STREAMLINED STOCK MANAGEMENT Stock is a key part of any salon, spa or clinic. However it can have a severe impact on your business if it’s not correctly managed. Here are six steps to help you successfully manage your stock, writes Joanne Neville.

1. UNDERSTANDING WHERE YOU’RE AT

5. CREATE AN ORDERING SYSTEM

Do you have any processes to keep track of your stock? Do you know how much money is sitting on your shelves? It’s important to take the time to understand where you’re at so you know what you need to do to improve your stock management.

Your in-salon and retail stock must be sufficient to meet the needs of your customers and staff without running out or tying up too much of your budget. So having a really good ordering system in place is key!

2. REGULARLY STOCK TAKE

STOCK ORDERS

To start, look at your current stock levels and the value of that stock.

If you’ve got a software system where you’re already tracking your stock, that’s great! A pen and paper and an excel spreadsheet isn’t always the most efficient way to keep on top of it.

Once you know what stock you have on hand, you need to think about scheduling a regular stocktake for your business. To do this, you should think about: • How often you’ll stock take. (Once a week is recommended) • When you’ll stocktake. Setting a specific day and time helps to create a habit and introduce it into your routine.

• How you’ll record your stocktake. Using your software package to automate this will save time, reduce errors, and make updating your records and ordering more stock a breeze.

• Decide how you’ll track in-salon stock use. See if your software package has a stock ‘check out’ feature so your stock levels are always kept up to date.

To have a good ordering system you need to consistently complete stocktakes. Whether you do this manually or use a salon or spa software system, keeping a record of stock turnover will allow you to determine what your orders should be.

There’s a few different stock ordering methods. Salon Today suggests that having enough product on hand for one month of in-salon and retail sales is a good starting point. Or you could set your own minimum threshold stock levels so you know when you need to reorder products. To calculate this, determine your supplier lead times and your sale levels of each product. For example, if it takes a supplier five working days from order to delivery of products, and in five days you historically sell 10 bottles of shampoo, your minimum threshold for that product is 10.

Whichever method you chose to use, by regularly stocktaking and having a clear method for ordering stock, you’ll be able to ensure you always have the products you need.

3. KNOWING WHAT YOU NEED Stock management is a balancing act. From the amount of stock you have, to how often you stock take and what you order, it’s all about having the right amount of stock to meet the needs of your clients and staff.

Here’s some tips to understanding what you need: • Run your reports and identify trends. What do you sell lots of and what doesn’t sell? Let history guide your orders.

• Don’t let discounts drive your purchasing decisions. You should purchase the stock you know you can sell at a profit and within a reasonable time frame.

• If you’re running a promotion or marketing campaign, consider the impact this could have on your stock levels.

• Don’t over order. According to the State Government of Victoria, Australia the estimated cost of holding stock is 10-30 per cent of the stock’s value. Costs include storage, insurance, keeping accurate tracking records and controlling stock to avoid theft.

• Keep shelflife in mind. You don’t want to risk stock going out of date before you get a chance to use it, so only order when stocks are running low.

4. WHO’S IN CHARGE? Assigning a dedicated person to manage stock can help in a number of ways. It’s efficient, allows an individual to become experienced in the process, gives accountability to one person and can help reduce mistakes that can occur when there’s many people involved.

Choose someone who’s organized, would like the additional responsibility and is trusted.

INCOMING ORDERS Having a strict process for incoming orders is important as you need to ensure what you’ve received matches the invoice. It also helps keep your stock takes up to date.

No matter what system you use to keep track of your stock, it’s important to correctly record every change in stock. By updating your stocktake every time you sell an item, receive a new order or use a product in-salon, you’re more likely to have correct information to refer to. It’ll also make your weekly stock count faster and easier.

6. THINK ABOUT STORAGE There’s a few things to think about when it comes to storing your stock: • Do you have products that need to be kept in certain conditions? e.g. not in direct sunlight.

• If you have more stock than what’s on display, ensure you have enough space to store the excess somewhere.

• Track where your excess stock is stored. It’ll allow you to keep stock organised, be quick to find and ensures stock takes can be completed fast.

• Bear in mind expiry dates. If there’s still product on your shelf don’t put the new stock in front of it, put it at the back so you’re using older products first.

Joanne Neville is the Marketing Manager at Kitomba Salon & Spa Software. To learn more about what Kitomba can do for your business, visit www.kitomba.com or call 1800 161 101.

INSTYLE 113

INBUSINESS

START IT RIGHT Do you struggle to sort out the end of financial year for your business? Current business management tools not working for you? Here’s what you need to consider next time round, writes Timely's Andrew Wassenaar.

I

t’s extremely diffi cult to do any job, if you don’t have the right tools. Putting together a diy desk for example, is a lot easier with a drill than with a screwdriver. The same goes for running a business. Without the right tools for the job, you’ll be running ineffi ciently and ineffectively.

There are a few times during the year when this is more important than ever. One of these times is at the end of the fi nancial year. If you’re still using a paper diary to manage bookings for your business, or if your current software isn’t up to scratch, it may be worth looking at alternatives.

A change in salon management system may be the key to relieving stress next year. Here’s what you need to consider.

INTEGRATION WITH YOUR OTHER TOOLS The fi rst thing to ask yourself when considering a change in your business is, “will this work with what I’m using currently?”. Running a business is hard enough without having to force things to work together. Seamless integration is a must.

If you’re already using salon management software, it should integrate with your fi nancial software perfectly. Having these programs working together fl awlessly takes much of the stress out of the end of the fi nancial year.

Still using a paper diary to manage your appointments?

When you inevitably switch to a software solution, ensure that it integrates well with your choice of fi nance software. Potential fi nance solutions you may want to integrate with include: Xero, Quickbooks, or MYOB.

EASE OF USE FOR YOU AND YOUR TEAM One of the main reasons people tend to stick with underperforming tools is because they know how to use them.

A pen and paper appointment book is NOT the best tool for managing a business, but it’s comfortable, straightforward, and works well enough at fi rst. You may fi nd the same is true for whatever salon management software you’re using at the moment. Sure, it may cause you headaches, but surely less of a headache than learning a whole new system right?

114 INSTYLE

Wrong! Good software is designed to be intuitive. Ideally, the software will even have a basic tutorial built in for first time users. A business that really cares about its users will even have a customer support team available to help if needed.

Another factor to look at is the number of devices that the software is available on. Will you be able to manage your business on your existing hardware? Will it work on your work computer, and your home computer as well? You probably don’t want to have to buy new hardware if you don’t have to.

CLOUD SECURITY AND DATA OWNERSHIP Most businesses that deal with clients are managing personal information. They save names, addresses, emails, phone numbers, and all sorts of other things. It’s worth checking that any new salon management system keeps security as a top priority.

An appointment book with written information is not secure!

Neither is a sub-par salon management system. You owe it to your valued customers to make sure your systems are safe. Not only that, but if you’re handling your finances through these systems as well, you need to ensure that information is kept secure also.

Beware of free salon software! If you aren’t paying for a product, then YOU are the product. Companies that provide a free service, are often using the data you upload for other purposes, like selling advertisements. Just look at Facebook for example.

To save yourself from a nightmare situation in the next financial year, makes sure your new software has a solid privacy policy.

Caution: Keep an eye out for sneaky contracts! Any company that locks you in to a contract, doesn’t really believe they have the best solution for your needs.

The best salon management system needs a dedicated team of professionals behind it, and that costs money. What you should be getting for free though, is a demo or trial. If a company is confident enough to offer a free trial or guide you through a demo, you know they’re not selling snake oil.

Do yourself a favour and make sure your business is ready to tackle the new financial year. Equip your business targets with the right tools for the job.

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“Of course it looks different. But it’s not until you use it that you discover just how differently it works and behaves.”

AKIN KONIZI FOUR-TIME WINNER OF BRITISH HAIRDRESSER OF THE YEAR

Experience the difference a Dyson Supersonic™ professional hair dryer will make to your salon styling and client experience.

Stylists and salon owners can register their interest at dyson.com.au/supersonic-professional-signup or contacting Customer Care on 1800 239 766

WELCOME THE DYSON ™ SUPERSONIC HAIR DRYER: PROFESSIONAL EDITION Dyson has kept the salon and professional stylist front of mind when engineering its latest tool, Meet the Dyson Supersonic™ professional edition hair dryer, a professional exclusive hair dryer that boasts a myriad of ground-breaking features to elevate your skills.

The Dyson Supersonic™ professional edition hair dryer gives you styling control and protection against extreme heat damage to your client’s hair.

WHAT MAKES THE DYSON SUPERSONIC™ HAIR DRYER DIFFERENT? You now have heat controlled styling at your finger tips.

When styling with some conventional hair dryers, temperatures can go above 150 degrees and holding it close to the hair can cause hair damage. This hair damage means that hair’s shine is decreased leaving it looking dull.

It is believed that increasing the heat temperature can lead to a faster drying time, but the extensive testing at Dyson has proven that it is detrimental to the health of the hair.

Over the past four years Dyson has invested $94 million in the development of the Dyson Supersonic™ hair dryer including creating a state of the art laboratory dedicated to investigating into the science of hair. With over 1625 kilometers of real human hair have been used in testing these studies reviewed hair from the roots to the ends resulting in a greater understanding in how to avoid extreme heat damage and how to style hair while keeping its natural shine.

DID YOU KNOW? Extreme temperatures lead to changes in the structure of keratin strands within hair?

• 150°C+: A slow transformation occurs to the structure of the cortex which

• 230°C+: Hair begins to melt/burn and

• Whilst you need a certain amount

the strong disulfide bonds break down

of heat to style hair, extreme heat

quickly. The force required to break

can cause damage. Once hair is

the hair strand will be very low.

damaged it cannot be repaired.

• Overall thermal damage causes the

Damaged hair will result in split ends. If

hair to become weaker, less elastic

split ends work their course, they can

over time results in a weaker and less

and easier to damage by other

keep forking further up the strand,

elastic hair strand.

factors as well.

damaging hair and causing breakage.

All of this technology Annular element construction Air Multiplier™ technology The volume of the air drawn in is amplified by three times, producing a high-pressure, high-velocity jet of air.

Annular double-stack heating element allows a compact barrel without compromising heat generation.

Stainless steel magnetic interface The hair dryer with magnetic attachments, for easy fitting and rotation.

Engineered for balance Hair dryer with the motor in the handle not the head.

Glass bead thermistor Thermal sensor measures exit flow temperature 20 times per second and transmits data to the machine’s microprocessor.

LED indicators Clearly show selected settings.

Negative ions Charged particles in the air help reduce static in the hair.

Intelligence To help prevent extreme heat damage, a microprocessor in the head intelligently controls the heating element using data from the thermistor.

Pulse-width modulation Enables precise control of heating element.

WHAT IS UNIQUE TO THE DYSON SUPERSONIC PROFESSIONAL HAIR DRYER? Weight – it’s lighter than the previous model, easy to hold and work with.

Air fl ow – is through the base of the handle, no potential hair tangling.

Improved Filter – at the base of the dryer the fi lter cover is now magnetic, removable and washable.

Included with the dryer is a fi lter cleaning brush, AND the dryer has an intelligent white fl ashing LED that prompts you to clean.

Power Insulating chamber Reduces surface temperature on both the inside and outside of the barrel.

The Dyson digital motor V9 is fast, light and small.

2 Nozzles – Professional concentrator – Re-engineered. There are two nozzles, a wider and thinner version for precision styling that also have cool grip edges. These nozzles are magnetic so attach seamlessly.

Vibration reduction mount A rubber isolation mount prevents the motor from vibrating against the inside of the handle, reducing the transfer of noise between the motor and the case.

Diffuser with magnetic attachment - the diffuser allows the air to fl ow Removable filter cage

effectively through the hair, creating

Easy to remove for cleaning.

soft curls through the drying process.

Longer power cable – with 3.3

2.7m cable length

Damaged hair scatters light, leaving it dull When hair is exposed to extreme temperatures above 150°C, pores can begin to form within the strands. When light hits these pores, it scatters in all directions. This can reduce reflected light, decreasing shine.

meters, your movement around your client is seamless.

Hair that’s less damaged is better at reflecting light, making it shine The Dyson Supersonic™ hair dryer uses intelligent heat control to help prevent extreme heat damage. Less damaged hair reflects light in a single direction, making the hair appear shiny.

Re-engineered for professionals.

The new Professional edition