INSTYLE March/April 2017

The Magazine for the Hairdressing Professional

March/April 2017

CHANGES AHEAD ARE YOU EMBRACING CHANGE?

LOVE IS LOVE

A CREATIVE STATE OF MIND

r e ll i M a i P for ghd wanderlust

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INEDIT

31 PUBLISHED BY BHA MEDIA A division of The Intermedia Group ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover BHA MEDIA MANAGING DIRECTOR Glenn Silburn EDITOR Cameron Pine cameron@intermedia.com.au DEPUTY EDITOR Lauren King lauren@intermedia.com.au BEAUTY & ONLINE EDITOR Shannon Gaitz sgaitz@intermedia.com.au CONTRIBUTORS Larissa Macleman Jo Burgess Tam Allenby Lisa Conway NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper ART DIRECTOR Andrea Swan HEAD OF CIRCULATION Chris Blacklock ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; The Intermedia Group PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright© 2017 - The Intermedia Group Pty Ltd.

FROM THE EDITOR

W

e are surrounded by love. Love is everything. Love is about accepting each other. Love is why we are here. Love is education. Love is feeling safe. Love is all we have.

Everywhere I turn it seems brands are using the power of love and the meaning of love to inspire us. From major multinationals who use love as a catalyst to connection that reaches deeply into our wants and desires to businesses that add a bit love love each day to everything they do - each is as powerful and universal.

Revlon has talked a lot about love in one of their latest video campaigns featuring Ellen DeGeneres and Lady Gaga. While the video front’s their cosmetics division and not professional haircare, they have translated this feeling into every aspect of their brand and new product launches. There’s always an element of love and feeling fabulous for a brand built with heart. Love is a powerful way to connect – it allows people to connect with others and themselves, and we all know that when someone is inspired and they feel loved, they spend.

Have we forgotten about the significance of love in our business? Sometimes we can when we focus on targets or take on too much of one thing. You only have to ask a hairdresser or salon owner about why they do what they do and more often than not they say the love or the satisfaction that comes from making people feel beautiful and incidentally, loved.

Filing this issue for print was just a week after Sydney’s Gay and Lesbian Mardi Gras, the largest of its kind in the Southern Hemisphere – more than 250,000 people gathered for a celebration that above all is about love, equal love. Many people we all know even marched with the ‘hairdressers for equality’ group no matter their orientation – celebrating love and what people love is one powerful thing.

It was the same time within the pages we placed a new campaign from Murphy Gozzard, aptly timed and titled, ‘love is love’ – it was all about celebrating the diversity of love. The collection showcases the salon team’s devotion to Marriage Equality, putting out a strong editorial statement to support a law which is shamefully still not a facet of Australian society. These images reflect the hope that it will be soon, adding the voice of that salon community to the chorus around the country demanding it.

I personally have changed my views on love as I have grown older – in my formative years it wasn’t even something I was comfortable talking about especially when it came to orientation – I always felt people had an opinion and I had mine, no matter the choices I made or were going to make. But one thing as life goes on, you realize how much things can change, and one thing that doesn’t is the feeling of love. Free your mind of its limitations and you allow yourself to love. Don’t free your mind from your opinions and ideas and love becomes much more of a struggle.

Just like love, inspiration is fed from what you feel around you and how you feel valued– it can be hard to grasp and hard to translate. Sometimes it can be even harder to put it into words. A business that connects with people on love and by making them feel loved is something that can’t be replaced or bought. From a small greeting to something more substantial that sprouts up into your mind and into your eyes, it’s something we can all see. It fi lls the world and the people around you with love. That’s where the magic is.

Love is how we connect. That's how we grow.

Cameron Pine, Editor @instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

INSTYLE 11

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CONTENTS

40

ON THE COVER 42 54

Love is Love by Murphy Gozzard Pia Miller for ghd

REGULARS 14 60 62 64 66 78 84 86 88 90 98 104

105 106

UPfront Industry News My Way Free Reign of Style Style File Amy Winehouse Style File Marilyn Monroe INhealth Night Owl Syndrome INhair Latest Products INmanual Hair Expo Submissions INbeauty Beauty News Inbeauty Purifying Cleansers INbeauty Smokey Eye INsalon Tools and Accessories INbusiness Lisa Conway for Kitomba INbusiness Larissa Macleman INbusiness Shortcuts

42

ONSTAGE 20 22

24 26 28 30 32 34 36 40

Moroccanoil Texture Collection Shu Uemura Urban Moisture Collection KEVIN.MURPHY for Myer AW 17 La Biosthetique Colour With Care Goldwell Color Zoom 2017 Aveda for David Jones Australian Hair Fashion Awards Finalists The S Event Haircare Australia HQ Revlon Be Fabulous

20

FEATURES 46 52 56 57 58 68 74 76 92 94

Session Franck Provost Prema Shangri La Cathay PaciďŹ c Luxury Insights Artiste Clinic Regul8 ghd Education Artists Academie Salon Comfortel Salon Design Vivienne Mackinder for Joico

49

24

UPFRONT I N D U S T R Y

TREVOR SORBIE RELEASES UNIFIED COLLECTION You may be wondering how a collection so technically diverse can be titled Unified – but the Trevor Sorbie Artistic Team’s latest aesthetic (and poignant title) has meaning, because despite how diverse the hair looks (and skills) may be, each look is in fact unified by the fact that the hair is the focus.

While the images utilise only natural lighting and makeup, as well as minimal retouching, the hair is a study in complex techniques and bold choices, from strange textures, additional materials, multifaceted braiding, original shapes, hair sewing capabilities, interesting colours and contrasting styles.

Credits: Hair: Trevor Sorbie Artistic Team Photography: Davide Sometti Make Up: Natalia Kiselev & Nuch Sompong

14 INSTYLE

H A P P E N I N G S

UPFRONT

FRANCK PROVOST OPENS HORNSBY SALON KANGAN INSTITUTE LAUNCH CERTIFICATE III IN BARBERING WITH MEN’S HAIR being such a massive facet of modern hairdressing, the Kangan Institute is proud to offer a new national barbering qualification (a 10 month Certificate III in the discipline) at their Richmond campus.

“There’s a significant demand for skilled staff in the barbering industry all around the country and our course reflects this skills gap,” said Kangan Institute’s creative industries manager Katrina Jojkity. “Classes for our pilot intake [soft-launched last September] were filled to capacity. We received immense interest from young learners, career changers and existing workers, and we anticipate 2017 to be no different. We’re also anticipating stronger partnerships with barber shops this year as we explore a new apprenticeship stream to customise training to individual salon needs.”

The course will cover traditional and urban barbering units to nurture a diverse range of men’s haircare skill sets and ensure all students leave the course barber shop-ready. kangan.edu.au

FRANCK PROVOST HAS plenty of reasons to break open the champagne and throw one of their famous French-style soirees, with the official opening of their 24th Australian salon in Westfield Hornsby, Sydney. The opening party took place in February, with VIP clients, bloggers, media representatives and the brand team celebrating the salon culture’s rapid Australian growth.

The French theme came across through features such as French champagne, Lillet cocktails and succulent chocolates and hors doeuvres from Fine French Food, Deli Fresco and Rustic Plate. Guests also enjoyed complimentary hair consultations from salon manager Carole Bonnand and all took homer beauty bags with luxury products from Franck Provost Paris, L’Oréal Professionnel and Kérastase Paris.

The opening means that Sydney now has the largest number of Franck Provost salons outside of Paris. Next stop – Sydney’s newest hot spot Barangaroo in April, as the brand hurtles to its goal of 50 salons nation-wide by 2020. franckprovost.com.au

R+CO HOST ATELIER IN SYDNEY IT’S HARD TO start your week much better than turning up at Wild Life Salon under the overwhelming presence of the Sydney Harbour Bridge on a bright, sunny day for the first R+Co workshop of the year. A group of hairdressers did just that, showing up in February to learn from R+Co educator Barney Martin, with R+Co’s inimitable cool factor pervading the entire day.

Barney showed off two live styling demonstrations and one live cut, fusing a sense of 80s frivolity (not to mention volume) with the brand’s modern aesthetic. Complex sectioning and hair sewing and threading techniques proved hero skills to creating the intriguing up styles.

“It’s very inspiring meeting all these young hairdressers that are so keen to learn,” Barney enthused. “It’s always fun to demonstrate classic techniques that never go out of style. We’ve seen crimpers make a comeback and it’s been great educating the guys in new crimping styles. It’s also great to have the opportunity to show our Australian stylists what’s being taught in the US, as well as globally

by R+Co Educators. Now more than ever, fashion is global, and I want to make sure our stylists are learning what’s relevant.” roguebeauty.com.au INSTYLE 15

UPFRONT

ISABELLE LUCAS FRONTS ALL-NEW SKINCARE RANGE NATURAL CLEANING-PRODUCT MANUFACTURERS ENJO have stepped out from traditional cleaning and into skin-cleansing, and they have actress and environmentalist Isabel Lucas at their side as they do it. The company has manufactured a new range of skincare tools, launching Santé by ENJO and introducing the range to beauty media at Flying Fish Pyrmont, fittingly surrounded by the location’s natural ambiance.

The skincare products are a set of makeup remover pads, a face glove or a bamboo face towel. The natural products just need to be wet with water and wiped on the face to clear, hydrate and refresh the skin – no additional products necessary. The routine aims to replace chemical cleansers with these specifically woven reusable fibres, and to change the beauty routine of all beauty consumers.

The products are hand-woven in Austria and come in a range of colours (Blush, Ocean and Lilac), to ensure any bathroom and beauty bag looks trendy. sante.enjo.com.au

KÉRASTASE TO RELEASE FIRST EVER SMART HAIR BRUSH KÉRASTASE HAS ANNOUNCED that they will be releasing the world’s first ever smart hairbrush, as created in collaboration with technology hub Withings and L’Oréal’s Research and Innovation Technology Incubator. The brush will include advanced sensors and the brand’s patent-pending signal analysis algorithms in order to monitor and analyse the quality of hair to let you (or your client) see for yourself on the corresponding app. This will allow you to better serve your clients and your clients to further understand and take care of their hair.

The brush is already an award-winner as the recipient of this year’s International CES Innovation Award, and will be able to better customise product recommendations (your retail shelf will thank you), improve brushing technique (forceful hair brushing has been a proven source of hair damage, breakage and split ends) and collect data for all hair types.

So how does the scientific tool work? First, a microphone is used to identify patterns and insights into the hair’s frizziness, dryness and quality, while 3-axis load calls measure the force applied to the hair during brushing. An accelerometer and a gyroscope will further analyse brushing patterns to indicate if the technique needs to be changed, while conductivity sensors will delineate these results accurately for wet and dry hair.

These results will be automatically fed to the app (through Wi-Fi or Bluetooth, which will take into account other factors such as temperature and humidity that also impact the hair) to indicate a hair quality score, as well as ascertain brushing habits, personal tips and necessary products. Knowledge is power – and this is especially true for how you and your clients manage hair. kerastase.com.au 16 INSTYLE

REDKEN ANNOUNCE PH-BONDER SPOKESPERSON REDKEN’S NEW BOND integrity ingredient, which works to strengthen the hair during colour or lightening services, now has a face in front of it, with colour specialist Sheree Knobel named as the new spokesperson. pHBONDER harks back to the brand’s history as a pH science pioneer, protecting hair bonds, balancing pH level and preserving fibre integrity to satisfy your clients.

More scientifically, the pH-BONDER is formulated with Maleic Acid, which acts as a magnet to attract and remove ions from the lightener that interfere with weak bonds in the hair. The product also protects the hair from oxidation and breakage during the service, while increasing softness, smoothness, shine and elasticity, and eliminating stress on the hair.

“As a Colour Specialist with celebrity clients, I have sampled several bond protectors, but have found pH-BONDER to offer superior results,” Sheree shared. “Used as a complete, easy-to-use system during and post colour services, pH-BONDER allows me push colour and lightener to the absolute edge, without the need to bump up the developer.”

Sheree joins an exceptional team around the product, with Soo Joo Park and the Baja East duo (Scott Studenberg and John Targo) acting as international faces of the campaign. redken.com.au

MAR/APR

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EUGENE SOULEIMAN HEADLINES 2017 HAIR EDUCATION LINE-UP SET, AS USUAL, over the long weekend in June, Hair Expo is heading back to Sydney after a successful stint in Melbourne last year, and they’re promising an array of enticing education opportunities to draw hairdressers in.

Eugene Souleiman will present a rare cutting and styling masterclass in partnership with Mizutani Scissors, showing off his own famous techniques. The line-up will also host viral colourist Guy Tang, who returns after his show at Hair Expo last year. Meanwhile, in the ever-expanding men’s contingent, Haircare Australia and Reuzel are presenting a seminar from the Schorem Barbers, otherwise known as the Scumbags of Rotterdam.

Mark Hayes and Edward Darley of Sassoon will lead three technical workshops for limited audiences (just between 10 and 12 people per class), while TV personality and arguably Australian hairdressing’s most famous export, Tabatha Coffey, will return for four roundtable classes, also limited to just 12 people per session.

The fi rst evening’s all-new Masters of Hair celebration will feature an array of famous faces on stage (Hair Expo Australian Hairdresser of the Year Frank Apostolopoulos, New Zealand Hairdresser of the Year Danny Pato, Sharon Blain, Jayne Wild, Tabatha, the Sassoon duo and more), followed up the next night by the always-inspiring GenNext Gala, as a platform for younger generations. hairexpoaustralia.com

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UPFRONT

JOICO RELEASES BLONDE LIFE JOICO’S NEWEST BLONDE innovation comes in the form of Blonde Life, a range of both care products (a brightening shampoo, conditioner and masque), with an in-salon Lightening Powder that enhances gold, conditions, is easy to rinse and remove and can be used with or without foils.

The full range is imbued with Arginine, Monoi Oil, Tamanu Oil, a Bio-Advanced Peptide Complex of optimised proteins and Natural Detoxifiers, specifically formulated to boost elasticity, strengthen lightened strands, add body and softness, neutralise chlorine, reduce brassy and yellow tones and repair the hair from the inside out. The lightener ensures over nine levels of lift, while the retail pack allows for at-home maintenance after the salon service, extending the colour’s longevity and improving the hair’s health and tone. joico.com.au

HAIR INDUSTRY PLEDGES $11,574 TO ROUGH THREADS CHARITY EARLIER THIS YEAR, the S Event invigorated the industry and harnessed the generosity at its core. While listening to speakers talk about the importance of sustainability and philanthropy within the core pillars of People, Planet and Profit, guests also generously emptied their pockets, donating $11,574.90 to the charity named Rough Th reads during the evening.

Rough Th reads Founder and Managing Director Carrie Deane has shared that the donations will fund all logistic costs for Rough Th reads events up until mid-2018. Usually the team must exhaustively raise these logistic costs through grants, which is a difficult and time-consuming process.

The funds will now help more than 2,500 people who will come through Rough Th reads over this time period. Rough Th reads requires just $27 per person to provide access to lifestyle, community and health services to the homeless and those in need.

“They can have a haircut, see a GP, have a massage, get help with a resume, connect with key services and enjoy some live entertainment,” Carrie said of their services. “They can also post a letter around the world and sit down with a nutritionist to discuss their health. It really shows how a small donation can have a huge impact on an individual or a family’s life.”

Sustainable Salons Australia, TAFE NSW – Sydney TAFE and the Murphy Gozzard Hair Community, as led by Brett McKinnon, have integrated Rough Th reads with the hairdressing industry since 2014, supporting the Rough Th reads salon where hairdressers can volunteer and those in need can have their hair cut. roughthreads.org

GOLDWELL RELEASE NEW KERASILK

BOOK FINAL SPOTS OF DCI EDUCATION MENTOR PROGRAM DCI EDUCATION UPHELD its reputation as last year’s winner of the Hair Expo Best Education Business, with a sold out Mentor Program in Sydney to begin 2017. The national classes showed off the education brand’s new Diff usion collection, teaching commercial skills that are relevant to the salon.

The good news is there are last-minute remaining spots in Newcastle, Brisbane, Canberra, Melbourne, Perth and Adelaide, so you can still sign up to see why so many hairdressers are choosing DCI Education as their avenue for 2017 development. dcieducation.com 18 INSTYLE

MEET THE ALL-NEW additions to Goldwell’s Kerasilk range, heading to salons as of March 2017. First up, the Kerasilk Reconstruct Split Ends Recovery Concentrate is a concentrate based on keratin, colour caring silk and the brand’s own Hyaloveil, formulated to imbue the hair with nourishment and seal the ends with a protective layer.

Next, the new Kerasilk Repower Volume Dry Shampoo is an aerosol spray formula that interlinks two types of powder, ensuring there is no residue or whitening effect sometimes typical of classic dry shampoos. The naturally volumising product absorbs oil to refresh limp hair, without the use of water. goldwell.com

CERTIFIED ORGANIC BEAUTY

PROFESSIONAL HAIRCARE AND COLOURS KEEPING IT NATURAL KEEPING IT SAFE WITH ECOCERT CERTIFIED ORGANIC INGREDIENTS

For further information contact NATULIQUE Australia P | 03 8790 4230 E | info@natulique.com.au W | natulique.com.au

ONSTAGE

TEXTURE DIRECTION A new suite of products from Moroccanoil put the focus squarely on texture within the brand’s inimitable sense of luxury.

MOROCCANOIL MADE AN exciting foray into the dry texture category with an elegant event at Circular Quay's Opera Residences Display suite.

The new Texture collection was directed on live models with Moroccanoil’s International Education Manager Violet Sainsbury showcasing to attendees what Moroccanoil’s strongest styling stable is all about.

“It’s a really exciting launch for Moroccanoil – traditionally all of our products are about shine but this range is 20 INSTYLE

all about creating dry texture without the dry feeling of many texture products,” she said. “Like all Moroccanoil products, hair health is paramount.”

Three looks were worked through from a more street relevant take on the Oscars red carpet to adding texture to your everyday routine, and guests left with a variety of real-hair inspiration.

The looks championed the three new texture products – a Texture Clay, Dry Texture Spray and Beach Wave Mousse.

The Texture Clay acts as a unisex styler that defines and sculpts hair and includes a matte finish, the Dry Texture Spray can be used as both foundation for the hair and a finishing spray, and the Beach Wave Mousse is non-dehydrating and sea salt free to provide tousled texture without drying the hair out.

Argan oil acts as a hero ingredient across the new portfolio of products, while styling polymers, nourishing wheat proteins and shea butter feature to provide

Peter Beckett styles hair at the event

elements of moisture, grit, heat protection and defi nition.

With majestic views across the Harbour Bridge and Circular Quay guests relaxed in a marble-clad, all-white aesthetic, ideally linked to the Moroccanoil philosophy of simple, elegant beauty. With the apartment layout on sale for a cool $27 million – setting the bar high comes naturally to a brand that continues to evolve - with their cult products including Original Oil Treatment and Hydrating Shampoo and Conditioner continuing to be top sellers.

For more information visit moroccanoil. com

Violet Sainsbury demonstrating texture

ONSTAGE

BUBBLE BRAND

Shu Uemura’s new Urban Moisture products put protection front of mind – as such, their launch event felt like a fullysecluded, luxury retreat.

LAUNCHING A HAIR collection made to make hair feel like it’s encased in a protective bubble, Shu Uemura Art of Hair provided a safe haven for event attendees, complete with a thirdstory, secluded location (The Private Kitchen) in Sydney, ballerinas dancing in zorb balls (you read that right) and fish eye lens' parting gifts that give photography an all-encapsulating bubble effect. The theme of the event was overarching, anchored by the strong message of what the new products can deliver – a reprieve against environmental agressors.

Decorated with wild orange flowers and roses to match the bright orange product aesthetic, the lunch focused on what Shu Uemura Art of Hair’s all-new Urban Moisture collection uniquely offers the hair market. The event welcomed the brand’s

22 INSTYLE

General Manger, Sandra Kelly, Marketing Manager, Alexandra Shadbolt and National Education Manager, Bridget Noonan to discuss the new products' many drawcards.

Rachel McAdam, Medical Relations Manager for L’Oréal Active Cosmetics Division also spoke, discussing the effect of environmental aggressors and pollutants on skin, a pertinent

concept in the make-up of the new hair range.

The hair collection is comprised of four important products – a Hydro Nourishing Shampoo and Conditioner that both leave the hair protected, nourished, softer and shinier, as well as a Hydro Nourishing Deep Treatment specifically aimed at those clients with thick, dry hair. The hero product is the new Hydro Nourishing Double Serum, a bi-phase product with a unique mix of serums that shields the hair surface, encasing it in the ‘bubble’ that is so key to the product range’s message.

Together, the range combats aggressors such as pollution, dust, UV exposure, harsh water and temperature changes that affect that busy Shu Uemura Art of Hair urban woman. The range includes Red Algae Extract that moisturises the hair and stimulates cell regeneration, Moringa Extract to remove pollutants from the hair and the scent of Soft Camellia, all combined with cationic agents for maximum softness and health.

“Urban moisture is such an incredible range,” said Danny Puopolo of Rakis on Collins. “Not only does it leave the hair feeling moisturised and revived, it doesn't weigh the hair down because it’s detoxifying as well as nourishing and helps to remove any pollutants that can present in the hair.”

“It's so important to protect the hair from environmental aggressions, as these can age and damage the hair,” he continued. “Without removing these impurities from the hair, using a moisturising product is like putting a band aid on something without fi xing the problem.”

Capped with a decadent lunch and plate of unique, Japanese inspired desserts (green tea tiramisu anyone?), Shu Uemura Art of Hair captured the essence of the brand new range showcasing prime innovation, a sense of their unique Japanese culture, optimal luxury and real solutions to hair health concerns. You can understand why we never wanted to leave the bubble.

For more information visit shuuemuraartofhair.com.au

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Y A D R A Z N FOU A G A V A R T

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Destination i.Salon will be fuelled by the creative energy from global precision cutting sensation Mazella&Palmer (UK) creative colourist Rebecca Taylor (USA), master barber Ben Mollin (USA) & Australian business speaker Julie Piantadosi.

ONSTAGE

GOLD STANDARD KEVIN.MURPHY and Yves Saint Laurent teamed up to support Myer AW17, taking their influence from the architectural assets of the venue, and the modern Myer woman herself.

HIDDEN INSIDE THE extraordinary walls of the University of Melbourne car park, the Myer AW17 Fashion Launch took place in February, igniting Melbourne’s fashion scene. KEVIN.MURPHY, Yves Saint Laurent and the major fashion conglomerate, together with a myriad of models and the brand’s major ambassadors (hello, Jennifer Hawkins) turned the car park into a bona-fide fashion epicentre.

With a talented team of Session.Stylists led by James Nicholson and titular Kevin Murphy himself, the show included two hair looks that demonstrated the chic Myer woman in very different ways.

“For Myer Autumn Winter 2017, our influences were taken directly from the venue that we used in Melbourne,” KEVIN.MURPHY Session.Master James Nicholson revealed. “Myer and the venue are both iconic Melbourne institutions. The venue is a very famous carpark that was built by the university of Melbourne in the 60s. It’s this dark cabin with white pillars that curve and make this big awning, like the inside of a church. So with that in mind we used all of the curves of the architecture in the hairstyles.”

Those curves came in the form of curved KEVIN. MURHY signature Fringe Benefit fringes for the urban, cool-girl Look One. For this fi rst look, 24 INSTYLE

FULL.AGAIN was a necessity to repeal that inevitable summer damage, while HAIR.RESPORT.SPRAY and SESSION.SPRAY proved vital for the runway.

The second look’s hero gold-painted sides and immaculate ponytail were defi ned by shine, gloss and an exceptional fi nish. As such SHIMMER.SHINE was a go-to tool.

“I love taking inspiration from our unique Australian cities, their environments and buildings,” Kevin explained. “So for 2017, we have blended the University of Melbourne’s architectural beauty with references from chic 1960s French actresses to develop an effortless fringed look that nods to the past, but is also very fashion-forward.”

“Our second hair look also incorporates the mood, contrast and allure of fi lm noir to create an impactful, shimmering style, which perfectly balances the new Myer AW17 collection,” he continued. “Contrasting colour is continuing to be a hair trend that has staying power.”

The makeup looks came courtesy of Yves Saint Laurent and YSL Artistic Director Ross Andrewartha, also giving two alternate looks that bounced between wearable and strikingly bold. The YSL staple, flawless skin, strengthened both looks, allowing the light of the venue to bounce off highlighted cheek bones, while brows and lips were purposefully blocked out to pull all attention to the eyes.

Grunge grey and vivid copper eye looks provided the features of each makeup brief, while a trendy, glossy texture created a swelled ‘petrol’ eye effect, fi nishing an edgy overall look.

For more information visit kevinmurphy.com.au

ONSTAGE

La Biosthetique’s new charitable initative could act as your salon’s good deed for this year.

COLOUR WITH CARE

1. Guests at the Colour With Care event. 2. Rob Aubin.

3. Brett McKinnon.

26 INSTYLE

YOUR SALON (AND with it, your clients) now have a big opportunity to help the world – thanks to La Biosthetique’s new philanthropic initiative. The haircare brand has joined with Médecins Sans Frontières (otherwise known as Doctors without Borders) for a charity run that turns your salon colour into good deeds.

So how does it work? The brand is donating a percentage of the cost of every colour tube used to MSF, which will then go to providing critical aid to people around the globe in dire need of help. The funds will go into preventing the spread of infectious diseases, giving food to the malnourished or providing aid to those in disaster zones. The charity works in almost 70 countries, acting as an unbiased organisation that helps everyone in need, regardless of their race, religion or political affi liation.

Your colour can go a long way – based on average colour usage, the numbers point to a big return in terms of aid. For example, one client’s colour equates to four malaria diagnostic kits donated, and each day an individual colourist will be donating the equivalent of two emergency nutrition packs. Every fortnight this should equate to one delivery kit for safe childbirth. Every La Biosthetique salon is immediately involved and helping the universe simply by stocking the brand’s colour.

The bespoke brand launched this initiative at a media breakfast in Sydney’s Centennial park, with ambassadors from both La Biosthetique and the charity speaking of the important new collaboration. MC Rob Aubin, CEO of La Biosthetique, outlined just how much this new enterprise will achieve from a brand standpoint, and introduced the suite of impressive guests.

Afterwards MSF epidemiologist Jennifer Duncombe showcased the other side of the coin, telling her heartbreaking stories of extended trips to Yemen, South Sudan and Northern Syria with details of the suffering, illness and poverty endured by those there. She also told of the incredible work MSF does to aid these situations, including providing running water, medical attention, psychological care and even a children’s playground to alleviate some of the suffering. The stories were a strong reminder of why this endeavour is so important, and put real faces to the tragedies MSF and La Biosthetique, are helping to quell.

Brett McKinnon of the Murphy Gozzard Hair Community, and a Colour with Care ambassador, then took to the podium to describe the initiative from the all-important salon-perspective.

Brett spoke about the importance of that titular ‘community’ to himself, his staff and his partner Brett Albury, in terms of their salon community and the greater community at large. The team showcase this ethos through sustainable practices (the salon’s waste is 95 per cent recycled), platforms where the team cuts hair for the homeless, community events that help the refugees, donating $40,000 to the Hagar Foundation, campaigns that showcase disenfranchised members of their community and the couple’s own foster care and adoption process of twelve year old Joey. Colour with Care was the next natural step in this philanthropic journey.

Make this initiative the next step in your salon cause, and imbue the world with a little more necessary colour.

For more information visit labiosthetique.com.au

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ONSTAGE

IN-FLUX Goldwell’s latest collection forgoes traditional constructs of colour, shape and texture, prioritising artistry and ingenuity for aspiring Color Zoom entrants.

THE IN-FLUX COLLECTION is officially in the public consciousness as Goldwell hairdressers look to emulate, interpret and redefi ne it as part of the 2017 Color Zoom competition.

The collection marks the combination of progressive techniques and artistry in hairdressing, transitioning between light, dark, soft and strong aesthetics. Shape, colour and texture are all upended, with fluid colour and the seamless transition of shape defi ning the collection aesthetic.

As part of this fierce competition, Rodica Hristu of the Goldwell Master Team and former competition winner Alexandra Kontos presented the collection to audiences of Aussie stylists, with a series of events held in major cities from early-tomid February 2017.

With Rodica’s role as a member of the Goldwell Master Team, she took part in creating the collection itself and gave audiences a fi rst-hand perspective on how to approach it whilst re-creating the looks on stage. Alexandra’s experience as the Australian Partner Category Winner for 2016 ensured she could give a personal account on her time competing in the Global Color Zoom competition in Stockholm, Sweden.

The pair showed off the collection looks in an up close and personal format, explaining and demonstrating the various techniques, overall concept and trend context. The demonstration included step-by-step instructions on sectioning, placement and colour schemes in a way that would be relevant to both editorial submissions and the salon.

We assume you’re inspired by the collection and the possibilities of the competition at large. Entries close on May 31 – good luck!

For more information visit goldwell.com.au/color-zoom 28 INSTYLE

“TONI&GUY is synonymous with Wo r l d C l a s s H a i r E d u c a t i o n a n d has established some of the most prolific hairdressers in our i n d u s t r y. We t a k e g r e a t p r i d e i n developing the next generation of hairdressing talent and we look forward to bringing you some of our top workshops this Expo season”

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For the first time at Ha i r E x po , D e n n i s w i ll be pre se nting his renowned c o u r se “S tage craft”. This 3 - h o u r i n te n si ve w o r ksh o p has be e n de sign e d to d e ve lo p p r e se n tati o n skills, stage craft an d c o n f i d e n c e b u i ld i n g o f hairdre sse rs and e d u c ato r s.

A g r e at workshop if you’ ve alw ay s d r e a m t o f be i n g a confide nt spe a ke r.

ONSTAGE

KLOSS CALL

IMAGES BY MARK NOLAN FOR GETTY IMAGES

David Jones’ latest runway outing recruited Aveda, Napoleon Perdis and supermodel Karlie Kloss for a runway event that transcended the seasons.

UNDER THE TOWERING presence of Sydney’s St. Mary’s Cathedral in the centre of the city, a transparent marquee was erected for one of this season’s most high-profi le fashion events – creating an intimate world packed with star models, VIP guests and even its own weather system.

We’re talking, of course, of the David Jones Autumn Winter 2017 show that took place in Febraury – headlining international supermodel Karlie Kloss alongside other high-profi le ambassadors such as Jesinta Franklin and Jessica Gomes. Beyond that, the Autumn Winter show captured the theme of dressing beyond the seasons, drawing on Australia’s unreliable weather and expressing how fashion and beauty can fit in with these erratic seasons with thunder clap soundtracks and fake rain that felt almost real when sitting inside the marquee.

Those seasonal themes were apparent in the hair and beauty 30 INSTYLE

looks. Aveda took care of hair direction backstage, creating one look specifically based on a ‘couture hair’ brief, for models and ambassadors alike.

“Unlike other years where the ambassadors did their own thing, everyone’s getting a version of this look,” Aveda’s Creative Director for David Jones, Terri RobertsonKirkwood revealed backstage before the show. “The models are defi nitely doing the more couture side, really edgy. The ambassadors are going to be getting a more commercial version, which is really good because that relates to couture fashion anyway.”

The look drew on the disparate fashion textures of the catwalk (think velvets alongside shine and sequins) by splitting the hair into

gelled, smooth and shiny on top, and matte and moveable at the back – sometimes actively delineated by a small braid along the back of the head.

Where the models took these textures to their extremes, the ambassadors showed its more wearable version, taking the look from runway to salon.

“I went and had a look at the fashion in Paris last week, so we came up with a look that’s edgy but still beautiful, and when we get them on set the gloss will be taken to the next level,” Terri said.

“The models have pomade on the top so it will look like sheer glass, but the back is matte and will move,” Terri continued. “The ambassadors are going more natural, not quite as tight, and still with a natural flow, so it is exactly the same look but one is high end commercial and one is high end couture.”

Hero products included the brand’s Split End Repair cream, used here for styling, rather

than repair, to imbue the hair with a weightless, matte sheen. Meanwhile Aveda’s Dry Shampoo enhanced natural volume and texture, and Smooth Infusion was a crucial anti-humidifier.

For makeup, Napoleon Perdis’ beauty look was centred on the smokey eye, created in three different variations. The bold look added a degree of femininity to the more extreme hair style (made quite androgynous with a centre part), whilst also showcasing that requisite runway intensity and harking back to the central theme of weather.

“There’s a mixture of cool and warm tones to really tailor an eye to suit yourself,” shared Napoleon Perdis makeup artist Kate Squires. “The Australian winter has so many different intensities, you have those icy chilly mornings and then 3 in the afternoon it's like a warm summer’s day. So it’s a ‘choose your own adventure’ smokey eye.”

The weather changed more in that marquee than a regular Melbourne day (which is saying something), and David Jones, together with Aveda, Napoleon Perdis and Karlie Kloss showed that style, hair and beauty is stronger than mere seasons – with these looks, your clients will leave the salon satisfied, rain, hail or shine.

For more information visit aveda.com.au

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ONSTAGE

FINISH LINE Dozens of talented Australian hairdressers have been chosen by an esteemed international judging panel as the finalists for the 2017 Australian Hair Fashion Awards.

Now, may the best hairdressers win.

THE FINALISTS IN 15 categories of the Australian Hair Fashion Awards (AHFAs) 2017 were announced via Facebook Live Stream after being selected from hundreds of entries – and let us just state the obvious, there is a lot of talent in this list.

Naming every finalist from the coveted Australian Hairdresser of the Year to state awards, makeup, fashion and photography awards and categories that focus on colour, men’s hair and Avant Garde, as well as sections for apprentices and emerging hairdressers, it was a big night for the many skilled hairdressers and artists.

The group was chosen by an impressive list of famous faces in hairdressing, makeup and fashion, at a judging day conducted in the UK. The high-profile group consisted of hairdressers such as Angelo Seminara, Eugene Souleiman, Akin Konizi, Sam McKnight and Nicola Clarke, who judged every award. In addition, British editors and journalists such as Amanda Nottage and Matthew Batham added to the judging panel. Meanwhile, filmmaker Philip Dupée judged Hair Fashion Video of the Year, while Lisa Oxenham, Style & Beauty Director of British Marie Claire and makeup artist Mary Greenwell decided on Make-Up Artist of the Year.

The winners will be announced at the high-profile event held as always at the Luna Park Big Top, this year on Sunday April 2nd.

The event is the award ceremony’s 25th iteration, and it partners with L’Oréal Professionnel for what is sure to be a historic night.

Congratulations and good luck to the finalists.

For more information visit australianhairfashionawards.com 32 INSTYLE

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Men’s Hairdresser of the Year Finalists Tori Gill @torigill_barber Uros Mikic @uros.mikic Rob Ferlaino @rokkmanbarbers Fred Le Marche @fredlemarche Sebastian Joseph @seb.jay Madison Voloshin @badisonv Avant Garde Hairdresser of the Year Finalists Stephanie Bellairs @headgraffitibosslady Nadia Semanic @nadiasemanic Cherie Falco @cherieafalco Chung-Yang Su @yoshisumelbourne Sharon Blain @sharonblain Shaun McGrath @shaunmmcgrath Fashion Stylist of the Year Finalists Leticia Dare @leticiadare Luke Meakins @lukemeakins_stylist Lydia-Jane Saunders @ljsstyling Milana De Mina @de_mina Make-Up Artist of the Year Finalists Casey Gore @casey_gore

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QLD Hairdresser of the Year Finalists Amanda Menz @amandaleemenz Andre Faiva @andrefaiva Brodie Lee Stubbins @brodieleerokstar Elle Schoemaker @steliospapastoowong Jessica Longhurst @oscaroscarrobina Laura Hudson @laurahudsonhairdesign

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VIC Hairdresser of the Year Finalists Hermiz Daniel @hermizdaniel Jonny Candy @joanofpants Michael Piastrino @ibizahair Sanja Scher @sanjascher Scott Condon @eskayowetea Steffi Arabian @steffitanian

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NSW/ACT Hairdresser of the Year Finalists Adam Ciaccia @adamciaccia Jenni Tarrant @bondhairreligion Maria Unali @maria_unali Nicole Kae @nicolekae_hairstylist Paloma Rose Garcia @palomarosegarcia Scott Sloan @scottsloan

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SA/TAS Hairdresser of the Year Finalists Breeanna Carr @bree_za27 Dion la Bella @pepsimax87 Grant Norton @grantnortoneducation Matthew Johnson @mj_bymatjohnson Nathan Fraser @ parlourhair_glenelg Sam James-Cockayne @samj15

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ONSTAGE

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S 34 INSTYLE

Event Hair by SSA Creative Ambassador, Shaun McGrath

Welcome to the S Event, a partnership between Paul Frasca, Ewelina Soroko and TAFE NSW, Sydney TAFE - Australian hairdressing’s latest innovation for a sustainable future. To say the industry turned up is an understatement writes Lauren King.

GET TO KNOW industry power couple Paul and Ewelina and you’ll learn quickly that there’s only one thing they love more than a good time, and that’s the idea of a beautifully green planet.

Launching the Sustainable Salons Australia (SSA) program in 2014, together they’re on a journey to stimulate real change in the professional hairdressing industry, with a mission for all Australian salons and stylists to conduct themselves sustainably; ultimately recycling 100 per cent of the salon’s waste.

There’s nothing more powerful than education in the course of change, so it made perfect sense for SSA to join forces with TAFE NSW, Sydney TAFE in the manifestation of Australia’s first event solely designed to address sustainability in the hairdressing industry, The S Event.

TAFE NSW, Sydney TAFE together with SSA welcomed close to 330 high rolling industry delegates to the dinner table – some of the first to preview Sydney’s new International Convention Centre in prelude to Hair Expo. True industry leaders, Paul, Ewelina and TAFE NSW, Sydney TAFE presented a format where conference met three-course dinner – a hit of sustainability for the palette, mind and salon profit margin.

Hosted by Lil off the Top’s Jules Tognini and Wild Life’s Gary Latham, and following a high energy performance by the crew who see household items a little differently, Junkyard Beats, first to the stage was the man himself, Paul Frasca - the guy who officially ‘makes recycling look sexy.’

“While we launched two years ago, the SSA business plan began eight years ago when Ewelina and I were driving around Australia in a Pop Top 1986 Toyota, catching barramundi and cruising around the outback,” the character began.

“Ewelina and I always knew we wanted to do something sustainably minded for the hairdressing industry, but we just didn’t know where to start, we needed this trip, and we arrived home with so many ideas, too many in fact. We didn’t know

“... hair is collected and taken back to our depot and now the hair of that customer is potentially cleaning up an oil spill on the Great Barrier Reef. Now that’s a marketing story,” PAUL FRASCA Paul Frasca

whether we wanted to create a service or a product, and it was at this point that Ewelina said, ‘we need to study more.’”

And so they did. They set about visiting 160 salons, studying and collecting their waste.

“It was during this time that we discovered the problem, the yellow bin! The yellow bin is not designed for small businesses, it’s designed for residential use. Hairdressers were being told they couldn’t put hair, broken tools, razors, chemical waste and foil into this yellow bin, and this is truly where SSA was born,” said Paul.

So the pair set about creating the most comprehensive waste recovery service that not only rewards the salon for being part of the program, but ensures that 100 per cent of the waste that runs through the SSA program goes back into local communities and charitable programs.

Beyond this, SSA provides powerful marketing collateral that speaks to the consumer, educating them not only on sustainability but your salon’s efforts in the manifestation of a cleaner environment.

“Our marketing messages are designed to blow your clients’ minds about the implementation of such an ambitious recycling program.”

“Your client gets a haircut, it’s swept up and put into a hair bin, the hair is collected and taken back to our depot and now the hair of that customer is potentially cleaning up an oil spill on the Great Barrier Reef. Now that’s a marketing story,” beamed Paul.

And what’s a hairdressing event without a show of creative ingenuity? Newly appointed SSA Creative Ambassador, Shaun McGrath of Stevie English Hair illustrated the artful side of garbage with a series of avant garde styles manifested from the likes of recycled metal, cans and loose hair – next-gen creations courtesy of the salon-specific SSA purple bin.

Knowledge is undoubtedly key to not only a more skillful but more sustainable future, and the S Event welcomed Head Teacher – Hairdressing and Barbering at TAFE NSW, Sydney TAFE, Donna Opening act, Junkyard Beats

Colombini to the stage to talk about forthcoming curriculum and the notion that the organization is itself, on a journey of change.

“Including hosting network events such as this, we are seriously engaging with the hairdressing industry. Our commitment is to create innovative learning opportunities and future pathways for our students,” said Donna.

“We know you need apprentices, so we’re in schools and at career expos. We’re educating parents, schools and students to the incredible opportunities ahead should they choose a career in hairdressing.”

In support of this, TAFE NSW, Sydney TAFE is broadening students minds with access to creative events such as Ssh! and for some the opportunity to attend Salon International. Then there is the 2017 launch of online training program, Creative Collaborators, connecting students with the the world’s finest in Mark Hayes, Peter Gray, Lucie Doughty and experts in makeup, film, television and fashion design.

And of course, the faculty’s dedication to producing sustainably minded hairdressers.

“TAFE NSW – Sydney TAFE Hairdressing Section is strongly committed to educating our future generations to think sustainably in every way – People, Planet and Profit – ultimately producing quality graduates, improving business practices and consideration of the environment and planet. The partnership with SSA was one way we could show the industry how serious we are about the future growth of our sector, of which we want to be a strong part,” said Jane Trewin, Faculty Director – Tourism Hospitality & Service Industries, TAFE NSW, Sydney TAFE. The evening’s key note speaker was Jon Dee, Anchor of Smart Money on the Sky News Business Channel and Founder of DoSomething. With over two decades of dedication to the business of sustainability, Jon provided guests valuable concepts and ideas on how to be smart and save. These included, negotiate a better energy deal, switch off and save, switch to LED (McDonald’s has!), watch your thermostat, get insulated, consider natural refrigerants (decreases bill by 30 per cent), and change to solar and portable computers.

And in a final dose of feel good, S Event delegates heard from co-owner of Murphy Gozzard and overall legend, Brett McKinnon as he spoke of TAFE NSW, Sydney Tafe and SSA’s recent efforts to work with him in driving hairdresser volunteers to the charity Rough Threads – a community-driven not for profit organization that hosts free events for the disadvantaged in the quest to provide a greater sense of self. S Event guests together pledged a total of $11, 574.90 to the cause on that one night alone. Bravo.

And like all good hairdressing events, there was an after party waiting around the corner where guests toasted a solid evening of fun and insight - a welcome night of positivity and hope for the industry and world at large.

For more information visit sustainablesalons.com.au or sydneytafe.edu.au INSTYLE 35

ONSTAGE Geoff Gauvin, Brad Gauvin, Garth Gauvin, Ward Gauvin and Damien Rinaldo

HAIR’S HEAD

Adelaide’s hottest Head Office attracted more than 250 guests with an opening party that celebrated a lifelong commitment by the Gauvin family to develop the best haircare distribution and product business in the country, writes Cameron Pine.

Meghan Reeves and Lauren McCowan

Jan Gauvin (centre)

36 INSTYLE

‘WHEN HAIRCARE DO events they always do them well’, is commonly the resounding voice from many industry leaders who feel forever valued by the Haircare Australia family – and Sunday night February 5 in their home town was no exception.

The haircare affair began back in 1974 when Jan and Geoff saw an opportunity to launch a salon only wholesale business servicing just SA and NT, which quickly grew to a portfolio of over 20 brands and expanding into other states. The well recognized company has now added a UK division to its distribution base and masters a clear brand direction – reflected throughout the custom built facility and its on-trend décor that is more creative space meets warehouse than head office. The meandering facility masters Scandanavian

Geoff Gauvin

design, juxtaposed with a distinctly pragmatic approach to the modern day working environment and smattered with some quirky quintessentially Haircare Australia personality.

One of their biggest success stories now is their own brand, evo – the vision of the first of the three boys – Garth, who entered the business in 1999. All three sons (Brad, Ward and Garth) present and even some past Haircare Australia staff were in the festive spirit and notably proud of what they have achieved both individually within their roles and as a family.

Flying in from New York where he looks after the international distribution side of the business, Brad opened the speeches by sincerely thanking clients for their part in supporting the Haircare Australia business along the way. “You, of course the staff, clients suppliers and a great spread of guests and friends, are the core foundations of the Haircare Australia business that have been firmly entrenched

by Geoff and Jan who are of course the heart and soul of the business – inspiring Garth, Ward and I every step of the way,” Brad said.

“They have been extraordinary entrepreneurs and parents. It’s a unique and powerful partnership that complements everything we do. Geoff the consummate salesperson and Jan the passionate workhorse with a meticulous control of the purse strings, as a lot of people here would know.”

Family has always been the centerpiece of their lives and efforts – despite the impressive growth and size of the business, family still runs through its

ONSTAGE

heart and soul. Strong partnerships and mutual growth strategies have allowed the Haircare Australia brand to flourish and become the top distributor in the world for various of the brands they represent, namely Moroccanoil. In attendance on the night and all the way from Israel was the Moroccanoil CEO Carmen Tal, as well as John Lewis from Babyliss Canada as well as a host of other managers and partners from Sydney and afar - all testament to Haircare Australia’s invaluable relationships in the industry.

“Every one of the suppliers are family run suppliers, many of the hairdressing salons are family run businesses and out of the 200 staff we have, 70 of them are hairdressers – we are like a big family,” Geoff said.

“Our three boys keep pushing our business along – they are really very motivated and the business today wouldn’t be where it is without all of us being in different areas of the business. Garth had the vision of creating this centre. We were operating out of about 6 different warehouses and it was a very hard business to operate,” he said.

The result was finding a block of land to build something from scratch right near the city – no easy feat for something as large as 4,500 square metres in just warehousing alone. This impressive facility consolidates a previous seven warehouses into one single site. There are 28 staff in the warehouse alone.

The facility has storage for approximately 2,400 pallets and approximately 6,200 picking locations – roof skylights have been incorporated into its design that assists in providing natural light. The offices also boast an improved workflow process and operational layout – standing tables and break out rooms all add to Haircare Australia’s ability to adapt.

There’s a certain cheekiness that pervades the Gauvin family, and a tongue in cheek Geoff, made particular note of this family dynamic throughout his speech – looking back to Jan who always has a word or three of her own to add to everything said. Collectively this is the heart and soul of a business the dynamic family have put their lives into. There’s a story behind everything and an underlying current of going above and beyond – just down to their partners putting in the effort to find two blocks of land for the facility that included a smaller block owned by a man who collected a lot of scrap metal and seemingly a lot of cats. Bonding with him in order to convince him to sell, is just one

Damien Rinaldo and partner.

example of the lengths the family went to for their dream space.

“This state of the art facility is helping us to excel to a new level. Featuring 1,000 square metres of offices, 1,000 square metres of education and showroom facilities on top of 4,500 square metres of warehouse space – featuring a warehouse management system, motorized conveyers, wireless barcode scanners, resulting in fewer mistakes, better lead times and much better customer service,” Garth said.

Over 190 orders are processed through the facility per day and their own brand, evo is now in 35 countries and includes an international team of 15. All of evo’s production, marketing and design is developed in Adelaide – still working with original design partner, James Brown from Mash design.

Haircare Australia managed to move a team of 100 staff, three warehouses and a cash and carry all in four weeks without one single day of closure. “There has been so many people that have supported to our growth – the investment into this building is just one small way to give back – by creating a great work environment and state of the art training facilities for our clients. This building and our new corporate image represents 40 years of hard work and shows how serious we are about the hairdressing industry and the future direction of our company,” Garth said.

As Jan Gauvin re-affirmed they really just wanted everyone they’ve worked

with and all people they’ve done business with to celebrate with them in their new facility. “We wanted to ensure that everyone who comes here sees the passion that we have and use this facility to really see what we are all about,” Jan said.

“With so much going on in the world and so much happening online, for us this will always be such an important part of our business – education and loving our industry is so important,” she said.

All guests were divided into coloured groups and taken on a tour through the office by various Haircare Australia staff – timelines from inception to now grace the walls and points of difference are in every corner from beanbags to an impressive boardroom – it really is every part the office of dreams. Beyond the restrictions of a traditional head office there’s even a staff games room kitted out with table tennis, a pool table and a dart board – just another reason for staff to engage in some lunchtime activities. Jan’s grandmother Ollie who gave Geoff and Jan the security against her house to start their first hairdressing business would no doubt be proud of what they have achieved today – a plaque on site is in memory of the company’s family ethos.

From a Gauvin hairdressing salon to a facility as iconic as the brand – there’s no doubting that Haircare Australia is one of our industry’s greatest success stories.

For more information visit haircareaust.com INSTYLE 37

REDKEN

REDKEN SYMPOSIUM 2017 The Bi-annual REDKEN Symposium once again saw leading educators, stylists and colourists from around the world come together.

H

eld at the iconic Mandalay Bay Resort in Las Vegas, the professional hair industry’s highly anticipated 2017 edition attracted nearly 10,000 beauty professionals to a two-day smorgasbord of compelling education presentations, engaging installations, and of course, being Vegas, unforgettable parties. In addition to sneak peeks of REDKEN’s upcoming product launches, attendees devoured a wealth of information about the multibillion dollar haircare industry, focusing on the latest colour and style techniques, interpreting fashion runway trends, and how to become a successful business owner.

The 27 different classes on offer at this year’s Symposium – anchored in key content areas including colour, design, fi nishing, total look, social media and business development – aimed to provide attendees with the knowledge, inspiration and business acumen needed to “learn better, earn better, and live better”.

Representing Australia were a number of our industry’s top talents, who captivated the Vegas crowd with cutting-edge presentations and workshops.

REDKEN’s Education Artistic Directors Sam Villa, Chris Baran and Kris Sorbie also joined the stellar Aussie contingent of educators and artists presenting at the event.

Sam Villa’s presentation, ‘All Tied Up’, provided attendees with an easy approach to learning how to achieve the latest trends in braids, knots and twists while behind the chair with clients.

Kris Sorbie’s ‘Photographic Mind’ class, which she co-hosted with Richard Kavanagh and Jenny Karlsson, gave stylists an inside look at what happens on set at an editorial photoshoot.

“Getting to do a live photoshoot on stage in front of groups of 1000 hairdressers at a time was amazing,” said Kavanagh. “It gave me 38 INSTYLE

an opportunity to connect with salon professionals and share some of the simple ways they can transform shapes to create the ultimate photographic image to promote their salon, build their portfolio or enhance their social profi le.”

Justin Pace, one half of Brisbane institution and winner of the 2016 AHIA Best Salon Team Papas + Pace, presented the ‘Total Package’ class that covered every step of the salon experience, from the initial consultation to take-home care. According to Pace, the most critical step of the customer’s salon journey is the consultation phase.

“If you do not understand what your guest’s needs are, you will not be able to meet their hair expectations and you will lose clients,” he said. “As hairdressers, it’s so important we give guests what they envision for their cut and colour,[but] we also need to equip them with the tools and tricks to keep that look polished for the next six weeks.”

The ‘Crops & Bobs’ classes were another highlight of the Symposium and were at capacity, with more than 700 people in attendance for each of the six presentations. Philip Barwick from Muse Hair in Sydney’s Surry Hills joined Adina Doss and Hugo Arias on stage to explore the shape, texture and history of shorter designs before delivering fresh, modern interpretations of crops and bobs.

“At Muse, more and more of our girls are seeking out shorter styles,” Barwick said. “The much loved Lob has taken a back seat with many clients opting for higher nape parameters that become increasingly longer towards the chin. Added texture and fi nish

REDKEN

also redefine the traditional bob to create a more natural, undone mood. The shapes and textures we are creating still remain highly feminine with a nod to definitive street-glam.

“As an educator, I feel incredibly proud to be part of something that has the capacity to change and enrich people’s lives so much,” he added. “I guess that’s why we keep on doing it.”

On the colour side of the equation, co-owner of Headcase Hair in Paddington Vincent Nobile joined Julie Lahr for ‘Fixer Upper’, a session dedicated to correcting colour. “My presentation class was all about colour correction so I had to prepare my techniques and match them with the correct REDKEN colouring range to demonstrate the best results,” Nobile explained. “For me, colour correction is also about preserving the condition of the hair fibre in the process and for this reason we added pH-BONDER to all our colours for Fixer Upper.”

Another highlight was Chris Baran's ‘Creative Thoughts: Behind the Scenes’ class, which unveiled the creative process to achieving award-winning looks, from concept to reality.

Sheree Knobel of Bixie Colour was one of the lucky artists who worked backstage on the spectacular opening show. “Working backstage at REDKEN Symposium 2017 was a dream come true,” she said. “The energy was contagious and it was incredible to see so many artists that I idolize working together to achieve the one goal: to colour and style 90 models for an electrifying opening!”

Another central theme of this year’s Symposium was digital technology and communications. For example, the tailor-made Symposium 2017 app brought the entire event to the fingertips of

guests, who could build their own class schedule tailored to their specific interests, receive real-time information about classes and special events, and even ask facilitators questions directly within the app.

The digital focus was also on display at the REDKEN Loves Digital Tower (featuring themed LED light show), a REDKENthemed GIF booth designed to help guests become social media superstars and the REDKEN Salon Success Kit... a one-stop destination for salon owners to modernise not only their in-salon experience, but also their online and social media presence.

Speaking more widely about the event, Richard Kavanagh described the 2017 Symposium as “incredible.”

“The world class facilitators from all over the globe shared leading tips, tricks and techniques and every attendee I spoke to was on an absolute high,” he said.

Justin Pace was similarly glowing in his praise of the 2017 Symposium, and summed up the vibe that many attendees felt over the course of the two days: “I don’t know if the Symposium changed the way I think… rather, it confirmed the way I think. No matter where you are in the world, the REDKEN brand is like a big family that continually inspires and enhances your skills so you can learn better, earn better and live better!”

Each year, the REDKEN Symposium gets bigger and better. Their approach to education and their commitment to producing groundbreaking products mean the brand continues to be at the forefront, setting industry standards for innovation and technology.

We can only imagine what they’ll come up with for 2019.

INSTYLE 39

ONSTAGE

THE BE

Fabulous Era Revlon Professional’s newest innovations, product launches and celebrity collaborations usher in an all-important new phase for the haircare brand.

REVLON PROFESSIONAL UNVEILED their new brand chapter at the Darlinghurst Country Club on March 6, putting on an event with the requisite canapes, cocktails, champagne towers, photo booth and dance floor to welcome the Be Fabulous Range. Waiters carried trays of the new product – not to taste, but to touch and smell - and the multi-coloured product range sat around the room as decoration. This event was all about Be Fabulous – so what does the new range entail?

“Be Fabulous is a very effective treatment and retail line that can be used on any hair type,” Brand Ambassador Malisa Masci explained to the packed-out crowd. “This is exceptional on fine, yet frizzy hair as it smooths the frizz without depleting the volume.

It’s equally great on coarse and wiry hair and it has the ability to smooth and compact the hair shaft for a red carpet finish.”

40 INSTYLE

The new range is the result of over five years of research, anchored by the unique C.R.E.A.M. System Formula that repairs the hair fiber, protects colour, softens and hydrates – all tailored to different hair types. The new release is formatted as a fourstep in-salon treatment and extensive retail range.

Let’s start with C.R.E.A.M., which actually stands for Colour protection, Repair, Enhancement, Anti-Age and Moisturising. The range’s many benefits therefore target colour loss, cuticle damage and breakage, loss of radiance, the reduction of hair vitality with age and dryness, all delineated into those important five categories. Ingredients such as Quaternium-22, Panthenol, Vitamin E and Betaine, among many others, are vital to fixing these hair needs.

The four-step in-salon service is a unique hair recovery routine, and the

headliner of the new release.

The professional-exclusive process uses patented technology to target the cuticle and cortex of the hair, providing deep repair in the case of damage.

From there, clients leave the salon with their new retail saviours. The Hair Recovery Damaged Hair product line prolongs the salon results of the services, while other tailored product lines and salon services address specific hair concerns. Be Fabulous for Normal/Thick hair helps to maintain moisture, protect colour and fight the signs of hair ageing specifically for this hair type, while the Fine Hair range augments the usual Malisa Masci

C.R.E.A.M. system by adding body and volume without weighing hair down. The range is complemented by serums that specifically help the hair and scalp.

After hearing from Malisa and Revlon Professional Managing Director Matthew Kilty, attendees were also shown videos showcasing the latest from Revlon Professional and Revlon Cosmetics.

Halle Berry was proudly announced as the Be Fabulous ambassador, starring in a video advertisement championing the new age.

“Revlon Professional is really gaining momentum in the Australian Market, we are growing and expanding every day, it’s a great time to be a part of this business,” Matthew shared.

A superstar celebrity face, shelf-worthy packaging (the range is comprised of a pink, purple and blue colour palette), innovative technology and an event filled with leading industry personalities to top it off. We’re on board with the new era of Revlon Professional.

For more information visit revlonprofessional.com Matthew Kilty

2 0 1 7 PRESENTED BY

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SUNDAY 2ND APRIL 2017 LUNA PARK SYDNEY AUSTRALIANHAIRFASHIONAWARDS.COM

INCOLLECTION

Love IS Love

This collection shines a spotlight on authentic relationships from actual clients to make a strong statement – something we’ve come to expect from The Murphy Gozzard Hair Community.

42 INSTYLE

INCOLLECTION

T

he Murphy Gozzard Hair Community’s latest collection once again breaks the mould, takes a stand and shows the real truth in beauty and love. The Love is Love collection showcases the salon team’s devotion to Marriage Equality, putting out a strong editorial statement to support a law which is shamefully still not a facet of Australian society. These images reflect the hope that it will be soon, adding the voice of that salon community to the chorus around the country demanding it.

The collection is the brainchild of business slash life partners and Murphy Gozzard Directors Brett Albury and Brett McKinnon, who asked three couples from their own salon community of clients to participate in the collection. This is not the first time the pair have utilised their clients as campaign models, with

previous campaigns defying age and traditional beauty types to make important statements.

“We decided to keep the images very raw and shoot the collection in black and white using all natural light to really capture the intensity and depth of connection between the couples,” said Brett McKinnon.

“The whole day was captured by another good friend and collaborator, videographer Jarred Stedman who filmed each couple as well as Brett, [photographer] Cybele Malinowski and myself on our views of the importance of our community and what equality means to us,” Brett Albury continued.

Individual style and natural makeup was prioritised for the collection to show off adoration in its simplest form.

For more information visit murphygozzard.com.au INSTYLE 43

INCOLLECTION

“We decided to keep the images very raw and shoot the collection in black and white using all natural light to really capture the intensity and depth of connection between the couples” BRETT MCKINNON

Hair: Brett Albury and Brett McKinnon Photographer: Cybele Malinowski Fashion Styling: Gemma Harben Makeup: Chereine Waddell

44 INSTYLE

LAKMÉ

Inspired By

COLOUR

Be inspired with an intensity of shades, a variety of colours and languish in the Lakmé palette.

L

akmé provides inspiration and a renewed way of looking at the world around us. Founded by a family group that has been associated with the world of hairdressing for several generations, their high-tech laboratories in Barcelona are a testament to their enthusiasm for Mediterranean values. Artistic tradition, ties with nature and the culture of knowledge exchange are attributes of Lakmé that favour beauty, hair health and innovation.

The Lakmé Colour Range is an exploration of an artist’s true palette – imagine that artist was based in the cities, mountains and waters of Spain – and is inspired by Antoni Gaudi’s famous vision that “nothing is art if it does not come from nature.”

The range includes Collage, a permanent colour that ensures 100 per cent coverage

of grey hair on any base shade. Its ultrasoft formula contains a Soy Protein Complex base, which maintains the balance of hair keeping it healthy, shiny and luminous, ensuring intense, uniform and long-lasting colour no matter which particular product you use. Choose from Collage + for maximum grey coverage, Collage Mix for intensified shades, Collage Red Motion for unforgettable reds and Collage Clair, a blonding range that lifts up to 5 levels.

For up to 8 shades of lift, Lakmé’s K.blonde is a bleaching powder-cream that is fortified with wheat germ proteins, designed to protect the hair during the lightening process. Used with any technique, the K.blonde range includes K.blonde toner in Silver and Pearl designed to neutralize unwanted yellow tones whilst simultaneously conditioning the hair creating a luminous and shiny blonde result.

For ammonia-free tone on tone colour, Lakmé presents Gloss Demi-Permanent Colour that restores the hair fibre and

covers up to 80 per cent of grey hair. Gloss intensifies natural colour with luminous highlights and adds extreme softness and shine, thanks to a formula enriched with Jojoba oil.

Rounding out the Lakmé colour collection is Chroma Permanent Ammonia-Free Colour, providing spectacular colour with intense shine, in addition to 100 per cent grey coverage.

Containing VibraRiche, this active colour enhancer ensures pure, intense and luminous tones are achieved.

Lakmé understand hairdressing is not only a creative profession, but an art form. Their portfolio of products provides professionals with all the necessary tools to give life to your hair colouring creations.

Follow Lakme on Instagram @lakmecolour or call 1 300 437 436. haircareaust.com INSTYLE 45

Bette Davis Photography by Milos Mlynarik, Hair by Franck Provost Beecroft’s Brittany Cristaudo, Lauren Mcarthur, Tammy Thai and Crystal Wood, Makeup

by Mikele Simone, Styling by Lauren King.

L’Oréal Professionnel Air Fix hairspray and L’Oréal Professionnel Tecni.Art Crystal Gloss shine spray 46 INSTYLE

The Franck Provost Beecroft team celebrate their victory as the 2016 Franck Provost Artistic Awards’ Artistic Team of the Year with an editorial celebrating the very essence of the brand: All women, all walks of life.

Kératase Densimorphose thickening treatment mousse and L’Oréal Professionnel Tecni.Art Wild Stylers Crêpage De Chignon mineral powder fixing hairspray Ariane wears Rocko Crop by Aimee Cherie Intimates

Amy Winehouse INSTYLE 47

L’Oréal Professionnel Tecni.Art Crystal Gloss shine spray and L’Oréal Professionnel Tecni.Art Pli volume hairspray

Joan Jett 48 INSTYLE

L’Oréal Professionnel Tecni.Art Pli volume hairspray and Kératase Densimorphose thickening treatment mousse Merethe wears Spencer One Piece

by Aimee Cherie Intimates

“Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring,” MARILYN MONROE.

Marilyn Monroe INSTYLE 49

INPROFILE

A collective from the Franck Provost Paris Beecroft Team. From left to right: Crystal Wood, Lauren Mcarthur, Brittany Cristaudo and Tammy Thai

Iconic Influence by Franck Provost Paris We welcomed 2016’s Franck Provost Artistic Awards’ Artistic Team of the Year into the studio and on a journey of transformation using the power of hair design to recreate some of history’s most influential style icons. We chat the education, opportunities and budding culture of Franck Provost here in Australia.

WHAT INSPIRES YOU ABOUT THE FRANCK PROVOST BRAND? BC: The Franck Provost brand channels every woman’s innate beauty through the power of hair. Th is is what keeps me inspired and proud every day in the salon.

LM: Glamorous looks and personalised services to suit each guest.

TT: Mr. Franck Provost's philosophy to enhance and reveal one's beauty in a hairstyle – always driving to deliver the best.

CW: Beyond the brand’s emulation of luxury, elegance and glamour, the Franck Provost culture is great; it creates a work space that makes you feel a part of something new and different, and is something the consumer aspires to.

HOW DOES THE FRANCK PROVOST BRAND HARNESS YOUR CREATIVITY? 50 INSTYLE

BC: Th rough unique opportunities both inhouse and industry wide.

While we have shot for both the Hair Expo awards and AHFAs, the most exciting opportunity has to be this INSTYLE spread as a result of winning the 2016 Franck Provost Artistic Team award.

LM: The brand’s dedication to education from structured in-salon and academy training to monthly Studio Nights where we’re able to experiment with editorial and Avant Garde styles in a photoshoot environment.

TT: Education! Franck Provost offers a wide range of workshops, concept classes, seminars and events that all boost my desire to create.

CW: Th rough creating an environment where staff can be involved in everything from business to training, collections and upcoming shows.

Franck Provost AW 17 Collection, WOMEN

Franck Provost Beecroft winning submission

IF YOU COULD LIVE A DAY IN ANY OF FRANCK PROVOST’S RECREATED STYLE ICONS, WHO WOULD IT BE AND WHY?

BC: Marilyn. Never shy of a good time and always with a sexy, timeless elegance.

LM: Joan Jett - she’s bad ass!

TT: Bette Davis. If I could be so daring and confident like her, imagine what the day might bring and where I could take myself to!

CW: Joan Jett. Everyone needs a bit of rock n’ roll in their lives and that hairstyle is only the beginning!

HAIR TO FALL IN LOVE WITH

Kerasilk offers exclusive Keratransform Technology™ (KT3™) combined with highend ingredients for exceptional and long lasting results your clients will love.

www.goldwell.com/kerasilk

INFEATURE

Premium POSITION Two and a half years ago Francesco Ruggerino took his salon brand global – Prema for him no longer meant just Australia and his aim was to create a globally recognized hairdressing brand that feigned the mediocrity of the salon environment. We’ve hit 2017 and a lot of change in the industry - his learnings are large, writes Cameron Pine.

B

ondi, Surry Hills, Lower East Side – the Prema brand has become as iconic as its locations. Picked by Francesco for the dynamism, their global awareness and the general cool factor, being original in a crowded environment is a priceless achievement. Anyone that knows Franc Ruggerino understands that nobody loves the ecelctic array of colourful characters on the streets more than him.

Born and bred in Bondi, the Prema Hair Fashion brand owned originality from day one.

2016 marked 10 years since the salon’s doors first opened, a brand that even Franc admits has been a little insulated from the rest of the industry from the beginning.

52 INSTYLE

“It’s my nature to do things quietly – like a pirate lurking in the shadows, but now we are making more impact and I’m confident we are world class and really have something to offer everyone in hairdressing,” Franc said.

“Salon business in Australia is in decline and the industry is not evolving. We need to be looking at what we can do better, how we can speak to people more effectively and what it really is that people want,” he said.

Franc sleeps well in the fact that he is achieving and has achieved what he set out to do in New York. He went to get away from Prema Sydney so he could think about how he could continue to build a stronger business for the next 10 years. The world is changing so rapidly right now, “We are at the centre of change politically and the affect that’s having on the world, but also on how business is done.”

Franc’s strategy was significantly aligned to strengthening his leadership team in Australia so there was less reliance on himself. He is pleased to say the salons in Sydney now run while he’s sleeping.

“My staff believe they are the brand – it has allowed me to take a broader view of the business,” Franc said.

During the last 18 months the Prema brand has successfully transitioned

into the spotlight of some of the world’s biggest names and labels, with Creative Director Dale Delaporte not only working with some of the world’s greatest session stylists such as Eugene Souleiman, but rubbing shoulders with Katy Perry and doing hair for Bella Hadid and Misha. He has also worked with some of the best photographers in the world, which has opened doors and profiled the Prema brand on a whole new level.

The breeding ground for the mega salon and the mega salon brand – New York has reaffirmed for Franc just how good Australian hairdressing really is, but also how much the two world’s can learn from each other. The challenge now is for Franc ands the Prema team, to marry the two and create lasting benefits.

“I now think of the salon as a brand, and not just from a salon perspective. It’s sparked me to explore new opportunities and there is going to be more exciting things to come, things that well help motivate and incentivize everyone at Prema and the industry,” Franc said.

New York has helped teach Franc and Prema ways to offer a whole new level of service that are pivotal to building more intimate relationships with clients – the service element and the way the guest feels will always be a leading point for the American market. “There are so many salons in New York and clients can go anywhere they choose to – you have to give value in the service. You have to have something special and that’s really pushed us to focus on what it really is that makes us special.”

“We’ve garnered new energy with people who can inspire the global industry and communicate our next phase of the Prema brand, and its taken New York City to do that.”

INFEATURE

industry to better support individuality rather than mediocre marketing messages, which would make it more appealing externally and in the public eye.

“If we do this successfully, hairdressing on the world scale will elevate. Bring on the glory days. Nobody wants to be a struggling artist but we have to change.”

Believing that America has thrust Prema into the forefront of change, New York is the muse to powerful voices and for Franc it helps him see a clearer picture of where Prema will be in ten years time – there’s no denying salon business can change dramatically in months let alone years.

Sometimes it only takes a few changes or staff to lose your footing, and Franc is well aware of constant evolution.

Harking back to the birth of Prema in the beginning – the meaning of the salon being ‘love’ and the fact, “I built Prema on a unique way of servicing clients,” is just as relevant today. Referencing rituals and add-ons to the most common salon services, the Prema culture has remained as the brand has grown and the staff have become aligned to fashion and the latest trends and collaborations.

Opening HQ in Darlinghurst three years ago was originally part of a plan to open more salons – it was an incredible space, adorned with a character rich custom fitout and the double story high Prema muse on the outside of the building. It was heartfelt, it seems hard to believe such an incredible facility complete with education room, a fully functioning bar Dale Delaporte styles Bella Hadid backstage at MBFWA, Misha runway in such an iconic location was not able to be fully realized as a salon space.

With around 70 staff across the three salons, there is some serious influence and it’s the areas of the salons that Franc says help the businesses to grow for him, but also the staff. “New York for example is a real cutting-edge

“It’s also shifted my focus to growing my business internally, rather than looking externally or for growth in more salons. Its taught me to look at current clients more effectively, monitor margins on everything I do and develop partnerships that give me the best outcome possible,” Franc said.

The sad reality for Franc, just like just about every salon out there is finding staff.

Frustrated with the fact they can only take on the same or similar number of clients, Franc admits he has been looking for staff for five years. “Nobody is inspiring new hairdressers to come to the industry.

Companies are focusing on the education side but it’s not answering the skills gap.

Australia needs to learn from the American market – maybe not from concepts like rent a chair but wages and commissions that really motivate people to be a stylist.

In America they are stylists because they want to be,” Franc said.

Franc believes that seniors in Australia aren’t paid enough, yet apprentices are overpaid. He passionately believes the industry could be more appealing if Australia was a little less socialist and allowed salons to pay seniors on commission only – which in fact works out better for everyone and ultimately more money in the pockets of talented senior stylists.

“I get upset about it because on commission only in America you could be making $200,000 a year in four days a week which is great money – but that’s just not possible in Australia. We are not attracting hairdressers because we can’t provide the vision for earning straight away,” Franc said.

Franc feels we really need to continually forge our own path of greatness, but for the

area, downtown right in the heart of the city's personality, it offers something to my Sydney salons each of which have elevated the quality of salons in the area – we now have nine staff in Prema New York.”

“It’s not just about transferring skills either, it’s all of my staff making the most of their opportunities whether it be Garreth [Lenagh] through KMS Global Style Council or my management team cranking the business without me there – I always ask everyone what their mission is for the next 10 years.”

The staff are the most important mission for Franc as a non hairdresser to accomplish his goals and a quote he shared with us some time ago, is just as, if not more important now with the brand’s global plans.

"Creating a personalized experience is where the fun is at – one that people can't get anywhere else and makes the most of the creative talent we have. It's never been about parading around and doing the awards thing. It's about building a brand for all of us to be a part of.”

“One of my future desires is also to do a staff exchange program whereby we can transfer staff between salons, provide more opportunity and all learn from each other.”

Excited about the future, New York has given Franc the impetus to hold on to the reason he got into the industry, and that’s to grow with creative people, “Being innovative is a constant challenge and to have handled such big changes and two years in New York says to me that, ‘we can handle this’ and ‘how can we make it better?’”

Building business in different markets and embracing the new frontier of the salon industry Franc believes rests just as much on having a solid brand in Sydney as the vision abroad – it needs to create opportunity but also enlist existing Prema staff that they are on the right track to achieving something meaningful. The Bondi salon has always had an energy – it gets photographed every day as people walk past, having felt like it has belonged on the streets of New York or London – they have successfully transferred this energy. “We will continue to challenge the industry, develop and grow the Australian business and develop Australian hairdressers into globally minded hairdressers.”

“We are more empowered now – the dream of being in New York isn’t a dream anymore, it’s delivering.”

INSTYLE 53

INFEATURE

Four styling tools in limited edition hues, inspired by unique encounters across the globe were perfectly re-imagined with Aussie screen siren, Pia Miller in an exclusive shoot with ghd’s National Education Manager, Robert Kovacs.

W

Hair

HOLIDAY

Robert Kovacs, ghd National Education Manager

54 INSTYLE

ith her strikingly sexy dark features, Pia Miller added a local twist to the new campaign featuring a refreshingly vivid series of images to underscore the eclectic patterns and personalities within the ghd wanderlust

collection.

From being obsessed with ghd as a teen to a Home and Away schedule, motherhood and everything in between, Pia admits her role with ghd is a perfect fit, for someone who washes their hair everyday and actually lives the looks ghd have helped her create.

Chilean born, Pia became known after winning Dolly’s annual modelling competition and has added a glamorous face to the ghd brand since becoming an ambassador late 2016.

The shoot with Pia was broken into four distinct looks; Red Carpet Luxe, New Bohemian, Modern Romance and Adornment.

"New Bohemian is less coiffed and more of a relaxed, beachy wave look that’s more commercial than editorial,” said Robert.

The hero look Red Cartpet Luxe is a more glamorous, deep set wave. “Pia has amazing hair – it’s the perfect length and she really lives the hair and lifestyle just like in the campaign. From more commercial curls, to a special occasion and the embellished look, she represents all of them,” Robert said.

Using the wanderlust platinum styler and air hairdryer, the campaign was shot at Max Media Lab headquarters, marking the first official campaign shoot with Pia since coming on board.

“Pia loved the looks so much, she left the shoot keeping the last style Modern Romance to hang out with friends in Bondi – not only is the accessories look trending, it’s a look she embraces regularly,” Robert said.

Beyond the classic looks ghd explored in the campaign, Adornment has become a popular trend that has expanded the primitive options we saw in hair since time began to a plethora of more dynamic options – from more casual to red carpet.

“The hero image of the campaign has been represented by global but we also wanted some local content with an exquisite global feel – the collection of bright vivid colours that pop. Pia is the perfect muse for the campaign, her background, skin-tone and hair were the perfect alignment,” Robert said.

Red Carpet luxe: Taking hints from catwalks with added modernity, the style is soft with a crest and flow of waves.

New Bohemian: Perfectly prepped and styled hair but with natural movement and flow, maintaining a beautiful, bohemian and undone fi nish.

Modern Romance: Soft, undone and loosely curled texture with fly-away hair for added romance and femininity.

Adornment: Soft, gentle movement with added adornments, without being too precise with adding accessories.

Hair: Robert Kovacs Stylist: Charlotte Stokes Makeup: Casey Gore Photography: David Mannah

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INFEATURE

Room with a view

Presidential POSITION

Combine a leading luxury hotel brand with a British architectural first – London’s first elevated hotel some 250 metres off the ground and a hotel stay will never be the same again, writes Cameron Pine.

H

ard to miss among London’s mismatched architecture of old and new soars the Shard – an iconic observation landmark on London’s Thames, just a throw from London Bridge station with an almost birds-eye view of London’s icons, a label the luxury hotel brand has worn-well for a stay like no other.

Designed by Renzo Piano Architects, All rooms boast what some could say are priceless views, and if you can afford it there is a Premier Shard suite that goes for more than 10,000 pounds a night as well as a Westminster Suite, the London Suite, Shangri-La Suite and the Iconic Suite – each taking custom-designed detailing to a completely new height, in more ways than one. It almost feels as though you are in the epicentre of a vertical city, one that the oriental luxe design of Shangri-La has taken on with a true global appeal. The 34th to 52nd floor of the Shard houses the hotel and on the top is an indoor pool and gym that completes the quintessential Shangri-La experience. It’s hard to believe there was a 1970s office block in its location previously and little wonder that pioneering ‘top down’ construction methods were required to realize its vision over many years, before

56 INSTYLE

the Shard opened in 2012.

There are 202 guestrooms in the hotel, but it feels like far less – notably due to the sheer size of the city that captures your eye – inside refined materials such as silk, pale wood and marble are met with high-end technology. Keep your cool even if sky high views make you anxious with fully automatic climate control that complements the buildings integrated sun-shielding and external factors – I didn’t need to adjust the room temperature once during the stay, and for many that’s luxury.

The rooms are beyond five star rockstar, with electric everything – from a touch of a button you can say ‘good morning’ to the entire city of London as your blinds go up - my room in particular boasted 180 degree views in the right direction for spying on London’s hallmark locations.

Floor to ceiling glass, even in the marbleclad bathroom means that guests can take a bath with a view that regular London tourists pay a good dose of pounds just to get a snapshot of.

Located on level 35 at reception, Ting restaurant served one of the best fusion meals I’ve had in a long time. From seafood, to full English, Asian and even Arabic influences – it’s a sky high dining

experience that needs to be enjoyed, whether you’re a guest at the hotel or not.

Allow the sommelier to choose matching wines with each course, and you’re in for an experience as memorable as the location.

Head up to the Gong bar afterwards – a few levels from my 50th floor room, for a moody cocktail bar vibe, but with the feeling you are on a Ferris wheel above the city.

While the construction and the opening of The Shard sparked some controversy, the result is a hotel and mix-use commercial tower, meets observation deck for the public that iconic brands such as Matches Fashion have chosen for their HQ. No wonder it was awarded 'Hotel Opening of the Year' in the European Hospitality Awards in 2015.

If you want to be in the centre of London – there’s really only one place that grants you that pass, and that’s the ShangriLa Shard.

And if being in the centre but smothering yourself in the ultimate luxury at the same time is your thing then the only finger you need to lift is the one required to book this iconic hotel. www.shangri-la.com

INFEATURE

Luxury INSIGHTS

C

elebrating their 70th anniversary this year, Cathay Pacific are positioning themselves as the airline to beat for business and luxury travelers heading into 2017. Perks for savvy flyers include a redesigned fi rst and business class lounge in Hong Kong that offers free facials and massage.

What makes a luxurious infl ight experience? Th ink curated wine list, chef-designed menus and a flat-bed complete with comfy doonas and pillows, Cathay has worked to match up their premium lounge experiences with those in-the-air feels.

Hong-Kong based Cathay Pacific Airways fl ies to nearly 200 destinations in Asia, North America, Europe, Africa and Australia, and thanks to its premium service and a fleet of more than 140 aircraft, has been named ‘World’s Best Airline’ four times - most recently in 2014. For every business traveller, the convenience of regular fl ights into and out of Hong Kong and a constantly evolving service menu, make it difficult to beat for Business Class travel.

In 2016, they continued to refi ne the overall travel experience for their passengers, including the introduction of the fi rst of its new Airbus A350-900s that features a new business class and premium economy – one of the few airlines to offer a more affordable flying option, while maintaining some extra comforts and space.

The cabin of the new jet has been carefully designed to give flyers the best sleeping experience, the best entertainment, and more control over how they want to use their space whether for work or relaxation. The A350 is also one of the quietest in its class and has an onboard Wi-Fi capacity. Research has found that a large proportion of Cathay flyers wish to stay connected to their businesses while in the air.

On all long-haul fl ights, passengers are treated to a regularly re-designed amenities kit, ensuring you arrive fresh-faced and rested no matter how long you spend in the air. Beauty tips while flying are also one of Cathay’s calling cards.

Cathay Pacific has also announced a number of food and drink updates that ensure you never again have to endure a disappointing airline meal. Partnering with Hyatt Hotels and Resorts, new menus and dishes designed by star chefs from the Grand Hyatt Hong Kong and five other Park Hyatt hotels are now on rotation. They have also collaborated with fi ne-dining establishment Mott 32 in Hong Kong, and the onboard menu now features some of their most popular dishes.

For fi rst and business class travellers, the airline has also partnered with US celebrity chef Daniel Green, famous for his light and clean dining philosophy that emphasises high protein/low carb dishes, fresh salads, and ‘power drinks’ and smoothies. Adding to the luxury is the onboard wine list curated by a panel of wine critics and judges - that is updated as often as four times a year.

On the ground, Cathay Pacific’s premium passengers can enjoy new look lounges at major stopovers and destinations. In Hong Kong, the first and Business Class lounge known as The Pier has been completely refurbished and redesigned by Studioilse, a London-based design studio. First class passengers can also unwind with free facials and massage while waiting for their next flight or have the ability to book in on each journey.

So if you’re jetting off any time soon - for work or pleasure - put Cathay Pacific at the top of the list. And, as a business owner, if you’re intrigued by luxury in any form, use Cathay as a reference to a business that knows how to fly that extra luxurious mile. cathaypacific.com

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INFEATURE

Artiste APPROACH

With international experience and a host of dynamic skills under his belt, Dr Jack Zoumaras adds a touch of realism and reconstructive techniques to cosmetic surgery, writes Cameron Pine.

B

elieving that anyone in the beauty industry needs to look at clients from a total image perspective, Dr Zoumaras has made it his nature to become an expert in all fields – specializing in both reconstructive plastic surgery and elective.

Having worked for other plastic surgeons on the Northshore as well as with the Royal Northshore Hospital as a reconstructive plastic surgeon, Dr Zoumaras maintains his stance as a surgeon without limitations – using his breadth of skill that has afforded him a solid industry reputation.

In 2015, Dr Zoumaras opened Artiste Plastic Surgery in Darling Point, Sydney – taking his years of experience abroad and on the Northshore while tapping into a savvy Eastern Suburbs clientele.

A lot of people fail to consider the amount of surgery required for burns victims, facial fractures, wounds and trauma patients and this breadth of work has allowed Dr Zoumaras to hone his techniques for any circumstance, including emergency situations.

“You apply the same techniques and practices to every body part, whether it be reconstructive or plastic surgery,” Zoumaras said.

Back in the 1950s there was no such thing as a Plastic Surgeon – there was just a general surgeon that happened to do a little bit of plastic surgery. The demand for Plastic Surgery then began to increase just by getting things back to normal. After World War One and Two, a lot of plastic surgeons had the skills to do a lot more and they needed to create more work. It brought doctors together. “The war was fi nished in the 60s and many surgeons who had developed their reconstructive surgery business had to think about what they were going to do, so they started applying the same techniques to get things back to ‘normal’ to make people look even better,” Zoumaras said.

One of the founders of plastic surgery during the second world war, Archibald McIndoe put cosmetic surgery on the map – while also being one of the fi rst ever plastic surgeons to undertake

58 INSTYLE

a sex change in the late 1950s which no doubt sparked a lot of controversy about an industry that continues to dramatically grow. “Ultimately reconstructive surgery is the higher eschalon – it’s the gold standard in cosmetic surgery and it's people like this that inspire me to be a plastic surgeon,” Zoumaras.

“There’s a lot more cosmetic surgeons than plastic surgeons, you can be a cosmetic surgeon without being a plastic but in my opinion it’s a little controversial because you are not fully trained the same way,” he said.

From facelifts, injectables to boob jobs, vaginal reconstructions and everything in between, no two weeks are the same for Zoumaras.

“Plastic surgery is not as taboo in America especially in places like New York and in Florida and on the West Coast. America is also a catchment for other countries for Plastic Surgery but Australia is a much smaller market – it pays to be diverse.

Trained in Australia, but having lived overseas and training in New York and Paris has enabled Dr Zoumaras to be a member of the Australian Society of Plastic Surgeons, The Australian Society of Aesthetic Plastic Surgeons, the International Society of Aesthetic Plastic Surgeons, the Australian Medical Association and fellow of the Royal Australasian College of Surgeons.

In 2013, in conjunction with Columbia University, Dr Zoumaras undertook a six month fellowship at the New York Presbyterian Hospital under Director and Chief of Plastic Surgery, Dr Grant.

During his time overseas he continued to learn from a bevy of elite Plastic Surgeons.

“A lot of people ask about breast augmentation out in public at parties – it’s one of my most asked about areas,” Zoumaras said.

“Sometimes there are a lot of patients that are not educated or don’t understand what they really want. One of the fi rst things I ask is are they doing it for themselves, their boyfriend or peer pressure – it’s important that patients are doing it for the right reason,” he said.

With so many services and clinics offering injectables out there Zoumaras advises people to be cautious. Zoumaras explains in detail to clients if they are going to spend a lot of money on injectables that there may be other things he can do for them.

“Do your research. You get what you pay for. For example if you come to me you are paying for experience – even if I’m injecting I’m not just trained to do it one way."

At the forefront of new technology Zoumaras references some new techniques and services currently available in America that are yet to come to Australia – he’s excited for the future and the possibilities. Stay tuned for an injectable fluid like botox that actually busts fat sometime in 2017.

So connected to other markets, Zoumaras usually attends the aesthetic meeting in New York called ‘Cutting Edge’ – run by surgeons responsible for Audrey Hepburn’s face and a swathe of other conferences and seminars.

It’s an industry that beauty professionals need to constantly retrain to keep up with. What’s next? Check in with Zoumaras – he knows all.

MY WAY

THE NOBO JAYNE WILD,

ghd Ambassador and Founder of Wild Life Salons This gorgeous thing is obviously into the NOBO look (a new interpretation of the classic Boho!). Taking into consideration her face shape, I’d shorten the length slightly keeping the strength in the exterior line, and add some long layers through the interior.

I would also create a little 'chewy' fringe to open up her face and give the whole look more strength.

For the colour I’d pre-lighten the hair all over then put a wash (Elumen) over the top in a bluer grey than she has currently. I can see her carrying off a stronger blue/grey to really own the look.

To prep the hair I’d add ghd heat protect spray plus an egg-size amount of ghd total volume foam for some texture. I’d then blow dry the productsin using a medium size ghd natural bristle brush and ghd air hairdryer. Starting at the nape I’d take a section about an inch-deep across, popping the rest of her hair up into a clip. I’d then spray a light mist of ghd curl and hold spray. Starting with the ghd curve classic wave wand, I’d take an inch square section on a slight angle and wrap the hair around the wand leaving the ends out (this gives a more raw finish). Then for the next section, using the ghd platinum styler, I’d put the plate at an angle and wrap the hair around it, moving the styler as I went to create a more 'dragged,' or flatter wave. This combination works so well for NOBO’s dishevelled wave effect. From here, continue all over the head with the same sectioning pattern, alternating between the ghd styler and wand.

When complete I’d blast the hair using the ghd air hairdryer then spray a fine mist of ghd final shine spray to give an even more lived-in feel.

60 INSTYLE

MY WAY

HAIRPLAY GARRETH LENAGH,

Creative Director @ PRéMA and KMS California Global Artist New York Street Style! I love this chick’s style - she rocks the grunge look minus the grime – feminine but not too pretty, perfect.

If this effortless styler was in my chair I would start by adding moisture with the KMS MOISTREPAIR Leave-in Conditioner before combing hair into place, adding-in the centre part. I would then mix small amounts of the KMS HAIRPLAY Messing Creme and work through the mid lengths building up a heavier weight on the ends.

Using fingers and a dryer we can manipulate the style into place - twisting random sections as you dry.

The KMS HAIRPLAY Messing Creme will create a grungy ‘two day’ feel while the KMS MOISTREPAIR Leave-in Conditioner will keep things workable. If I need to add more bend or movement to the hair once it's dry, I'd use a medium sized tong, taking vertical sections and bending hair in different directions to create a wave, not a curl.

To finish, I would spray a small amount of the KMS HAIRPLAY Dry Wax while breaking out the bend with my hands. For a more ‘lived in’ texture, apply the wax lightly at the roots.

INSTYLE 61

STYLE FILE

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62 INSTYLE

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64 INSTYLE

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INHEALTH

Night Owl Syndrome It’s a common pattern among hairdressers – late nights, events, education evenings, big weekends – but what are the repercussions of hitting the pillow ‘past your bedtime’?

Y

ou’re a hairdresser, you work until 9pm one-to-three times a week, and by the time you do get home, you need a moment to unwind before sleep. By the time it’s all said and done, the clock has struck 12AM and you’re in the habit of sleeping late and waking later. Cue: snooze syndrome and less than ideal health habits.

Via our go-to health hero, Zoe Bingley-Pullen, interestingly, new research shows early birds eat more balanced diets and are healthier overall.

“The main differences between the diets of early birds versus night owls is that the latter were found to eat less overall protein and more sucrose (a type of sugar) in the morning and in the evening, more sucrose, fat and saturated fats. Night owls also reported worse eating habits on weekends and poorer sleep. Overall the research suggested metabolism is not only affected by circadian rhythm but also food preference! This could be a factor to consider if you are trying to lose weight and/or change your dietary habits,” said Zoe.

WANT TO BE A MORNING PERSON? THEN HEED THIS ADVICE. • Get up and go to bed at around the same time daily, including weekends!

• If you have trouble falling asleep take magnesium powder and/or make sure your diet is high in magnesium including leafy greens, cashews, legumes and wholegrains • Exercise daily and avoid exercise too late at night as it can have a stimulating effect • Eat a serve of slow release carbohydrates with 66 INSTYLE

dinner to help promote serotonin production, a neurotransmitter which helps to regulate the sleep/wake cycle • Eat a serve of protein at each meal and snack to help regulate energy levels during the day • Avoid caffeine intake after 12pm if you are sensitive to its effects • Try a mindful based practice an hour before going to bed to help switch off the mind

CONTENT WITH BEING A NIGHT OWL AND WOULD SIMPLY LIKE TO MAKE SURE YOU ARE MAKING THE BEST FOOD CHOICES? TRY THESE TIPS: • Cut back on fatty cuts of meat and replace with lean cuts of meat • Eat fish at least 2-3 times weekly • Adopt 'Meat Free Monday' each week and enjoy a plant-based meal • Limit intake of refined sugar and replace with fresh seasonal fruit • Eat a source of protein at each meal and snack to help keep your appetite in check - eggs, dairy, nuts/seeds, fish, legumes, tofu and lean meat • Add fibre to each meal for satiety and to decrease sugar cravings • Eat a balanced breakfast daily to set a healthy tone for the day such as whole oat porridge, yoghurt, fruit, nuts and seeds or boiled eggs and avocado on wholegrain toast • Vitamin C is linked to restorative sleep, eat a vitamin C rich diet including capsicum, berries, kiwi fruit, leafy greens and cauliflower. zoebingleypullin.com

Inspiration Served Neat

blog.thefactorycolab.com Submissions to lauren@intermedia.com.au Photography by Tim Ashton Styling by Britt McCamey

INSTYLE 67

INFEATURE

Love

YOUR INNER SKIN Too often skin solutions stop at the surface considering the majority of concerns start with the health of your digestive and immune system. Australian distributors of DMK and the integrative wellness qualifications of Debbie Dickson has resulted in the launch of Regul8 – a sure investment to good health and skin well beneath the surface, writes Cameron Pine.

I

t makes almost no sense to add purity to a toxic environment, so why add supplements to a digestive system that isn’t properly functioning? The concept of Regul8 was born from the idea of, ‘why add a probiotic to an already volatile system without treating it first’?

Not just another probiotic, Regul8 helps to close the gap between general good health and good skin and what’s better – the more people taking Regul8, the lesser the onslaught of winter colds and flu that enter your salons and clinics and the better their overall health, skin and hair.

Regul8 draws on the latest ingredient delivery systems, including a microencapsulation coating of all probiotic strains to ensure the probiotics are delivered where they will be most effective – in the lower intestine.

A staggering figure of almost half of the Australian population complain of some sort of digestive problem and the effects can be long-term, with extended disturbances in gut flora and digestive health potentially resulting in numerous wide-ranging and recurrent health conditions. The reality of which microencapsulation and the right kind of delivery system is more important than ever.

“Research has illustrated that only 10-20 per cent of cultures are able to reach the gut. Microencapsulation is yet to be seen in Australia and allows 100 per cent of ingested cultures to be delivered alive to the targeted area,” said Regul8 founder Debbie Dickson.

With modern diets, lifestyle, preservatives and a general lack of rest, stomach acidity while forever prevalent is the main inhibitor of probiotic pollenation where it’s needed.

Probiotics are microorganisms — typically bacteria — that are thought to be beneficial to digestion and in preventing certain illnesses. Sometimes called ‘good’ or ‘friendly’ bacteria, probiotics are available as most of us know in supplement form and can be added to foods such as yogurt. Probiotics are generally designed to travel through the human digestive system, however it can be challenging for bacteria, especially when it comes to surviving the powerful acid in the stomach to reach the lower intestine. Only highly resistant bacteria such as lactobacillus and bifidobacteria can survive stomach acid. Other types of bacteria, including many probiotics, are likely to be destroyed by stomach acid.

The microencapsulation coating in Regul8 provides an effective barrier and enables probiotics to pass safely through the acidic 68 INSTYLE

environment of the stomach and reach the intestinal tract where the benefits can be most effective.

While research reveals that on a daily basis, probiotic use continues to rise – their effectiveness can be questionable, based on shelf life stability and delivery factors. The preliminary concept of microflora started around the end of the last century, when both physiologists and microbiologists discovered that besides unbeneficial bacteria there were numerous other microorganisms that quite commonly reside within the human body that influence one’s overall health and wellbeing.

“Building on the philosophy that good health begins in the gut, I was inspired to develop a herbal-based supplement range to address the challenge of our modern day lifestyles,” Debbie said.

“The digestive system is not too dissimilar to that of a garden, as if it becomes overgrown with undesirable flora, nothing else can survive, which in the case of digestion is the bad bacteria that rob nutrients essential to probiotic survival, preventing the beneficial nutrients from reaching the body,” she said. Not to mention cravings for those 'bad' foods.

Debbie’s aim was to create a system that combined a long list of historically proven plant based and gluten free ingredients that together with improved delivery and potency provide a complete solution and this is how the cleanse, restore and maintain philosophy was born.

Not just specializing in skin revision, but also a Chinese herbalist, integrative wellness practitioner and dermal lecturer with over 20 years of experience, Debbie has a passion for teaching and has lectured on dermal science and integrative wellness from a cosmetic and beauty perspective for 11 years.

It’s this philosophy that true health and beauty is not just skin deep that led her to develop a mindset and approach where the beauty, cosmetic and medical industry intersects. For the beauty industry in particular, providing a solution for clients that often come into the salon and bring their winter bugs with them is

MEDAVITA is our brand

something practioners haven't been able to do before.

Why not treat their health from the inside and out to further combat and accelerate the results in all aspects of their lifestyle?

“Knowing first-hand the importance of gut-brain axes and how our mental and physical health puts increased strain on the gut, I also suffered from recurrent acne when I was younger and always looked for a better solution to the problem,” Debbie said.

“76 per cent of men and 56 per cent of women are overweight. 25 per cent of people have Crohn’s disease of ulcerative colitis, but it’s not something that is spoken about a lot,” she said.

Not just in adult life, but from birth, the gut plays a vital role in your overall health and wellbeing, with the connections between the gut and brain at the core of great function. From linking parts of our nervous system right through to the connection of emotional, cognitive and intestinal functions – microbiota health can have a direct impact on your body, skin and your overall mood.

Starting with the Digestive Tune up; a three-step process of cleanse, restore and maintain, Regul8 delivers 100 per cent alive probiotics to the lower intestine, allowing good bacteria to survive passage through the digestive tract, proliferate the gut and produce active metabolites. The result is not just improved gut function but skin that will be glowing from the inside out. The three steps in conjunction soothe and repair the gastrointestinal system – removing unwanted and unhealthy organisms, soothing existing irritations and encouraging cultivation of healthy microflora.

The ingredients in Regul8 are all natural and gluten free which intend to support the cleansing, maintenance and restoration processes within the gut – overall better health, less colds and flu, improved skin condition and less risk of more serious and ongoing illnesses, it’s easy to see why the benefits of Regul8 are multi-dimensional.

Adding to its benefits is a fourth Relax step – a stress relief formula to encourage a better sleep and allow for improved gut restoration. In an era of more conscious of inner health and happiness who doesn’t want to sleep better and feel better? From the best paramedical skin revision for visible results to the best solution for overall health, Debbie Dickson’s years of passion have culminated in a mindset that challenges the norms of the beauty industry.

As the saying goes, ‘you are what you eat’ – but as Debbie likes to say, ‘You are what you absorb’. www.regul8.com.au

Philip Haggar and Kylie Vout from KEIZO Hair Design, Ringwood East Victoria share why they choose MEDAVITA. MEDAVITA not only provides superior colour and retail products, but through their innovative formulations we have expanded our in salon services by providing specialised treatment solutions that we can tailor to our clients individual needs.

They promote Diagnostic Days that include a unique in salon hair and scalp analyisis using the latest in Microscopic technology, providing a consultant who undertakes a thorough scalp and hair examination providing advice on in salon services and home hair care.

MEDAVITA’s select distribution policy means that our clients return to our salon for future purchases.

The personalised marketing program that they create, allows us to customise promotions to target the clientele that we wish to attract.

Education is so important to our team and MEDAVITA’s support is second to none. Their education programs include product training and hands on Artistic seminars that assist us to hone our creative skills. MEDAVITA is our brand of choice.

Call us for your copy of the latest MEDAVITA MAGAZINE MEDAVITA distributed exclusively in Australia by

TJ’s Hair Company

03 9431 2871

NIOXIN

Night Patrol

The true innovator in the hair density category has released a power packed solution for hair loss around the clock,with the first day and night regimen for thicker and fuller hair.

L

ong gone are the days when hair loss was a hopeless battle.

The number-one globally selling salon brand for thicker and fuller-looking hair, NIOXIN, has released their Night Density Rescue™, the brand’s first night treatment clinically proven to stimulate hair density by reducing hair fall.

Harnessing the body’s nightly regeneration process and using revolutionary NIOXYDINE24 technology, the treatment contains powerful antioxidants including Biotin, Vitamin E Acetate, Ginger Root Extract and Caffeine that target and neutralize oxidative damage at the scalp surface.

70 INSTYLE

While hair thinning is a complex and stressful issue that concerns both men and women, many available solutions serve to just camouflage thinning. The innovative NIOXIN approach, inspired by premium skincare, is different: customised and patented technologies that deliver thicker, fuller-looking hair.

NIOXIN’s Night Density Rescue™ is a result of worldwide scientific research on hair loss and oxidative damage, which has found that increased scalp oxidation is present in people with higher rates of hair loss. Hair acts as a natural protection barrier from UV exposure to the scalp, limiting free radical damage. However, consumers with thinning hair are more

NIOXIN

WHAT DO THE EXPERTS THINK?

Elizabeth Tedesco, Nioxin Ambassador ANZ and owner of True Colours salon

“I have been a long-time advocate of Nioxin and its continued innovation dedicated to supporting thicker, fuller hair in men and women. I know firsthand the devastating impact hair loss and thinning can have on your confidence, having undergone cancer treatment myself, and the new Nioxin Night Density Rescue is the 24 hour hair care solution I have been waiting for. The overnight treatment works in tandem with the Nioxin 3-Part System Kit to treat my hair and my scalp, and I’ve seen a noticeable difference in hair thickness and manageability after just a short time. I recommend this to all my clients as a must-have if they are concerned with hair loss or fine hair. Nioxin genuinely delivers fuller hair with more body, so I can get through the day without feeling like my hair will collapse!”

likely to be exposed to this oxidation since they have fewer and/or finer hair strands to reflect and absorb UV rays.

Research also scientifically recognised that night time is the optimum time for the body to rest and repair itself, as environmental factors that cause oxidative and various other types of damage are at a low. With 71 per cent of consumers having an established night and day regimen

to nurture and protect their skin, and 79 per cent agreeing that scalp care is as important as facial skin, it is surprising that the nighttime hair regimen hasn’t been available – until now.

The 3-Part NIOXIN System Kits (including a Cleanser, Revitaliser, and Treatment) and the new Night Density Rescue form a complete day and night care routine for thicker, fuller-looking hair.

During the day, the body is exposed to more toxins alongside a higher production of sebum than at night. In addition, hair is more susceptible to UV and styling damage.

At night – when the body’s natural repair function is stronger – NIOXIN’s new Night Density Rescue completes the day and nightcare routine. Designed with a soothing fragrance suitable for night time use, it leaves no residue on the pillow and is suitable for all hair types.

The new formulation is also tested and proven: 81 per cent of people who used the NIOXIN 3-Part System Kit in combination with the new Night Density Rescue agree their hair is thicker looking and manageable day after day.

If you are interested in stocking new NIOXIN Night Density Rescue™ contact your Wella Sales Consultant, call 1300 885 002 or visit www.nioxin.com

INSTYLE 71

INFEATURE

Michael Sisaengrath, John Scott, Pauline McCabe, Dany Pato, Uros Mikic Front row: Mia Devries, Marie Uva, Richard Kavanagh, Mary Alamine

ghd

EDUCATION ENTOURAGE The stylish offices of Max Media Lab were the perfect hideaway for ghd educators from across the country and as far as New Zealand to come together for a day of knowledge and networking, before a fittingly festive lunch at Sydney’s Alpha Restaurant on January 31, writes Cameron Pine.

A

rming the industry with some of the hottest and most diverse stylists available, ghd’s new talent gathering made for a premium day of knowledge and enlightenment, delving into the depths of ghd’s stellar research and development, innovations and most importantly, the often misunderstood leading technologies behind each of their electrical products. There was no better way to kick off the year than with the best people and product innovations.

Celebrating their relationship with ghd that will continue to unfurl throughout the year, the highly talented pool of top stars includes Mia Devries, Marie Uva, Richard Kavanagh, Mary Alamine, Michael Sisaengrath, John Scott, Pauline McCabe, Dany Pato and Uros Mikic. And we can’t forget Jayne Wild – who wasn’t there on the day but still remains ghd’s lead ambassador.

At the same time as getting to know each other a little more, the team also consisted of a non-hairdresser guest – John Scott from Platform Me, one of Sydney’s first social media influencer agencies. John will unleash his influence on artists and salons throughout the year to further leverage this premium talent pool.

74 INSTYLE

The comprehensive program that offers something for every single salon or stylist will also embody live streaming for 2017 – taking top education to the masses, no matter where they are.

“Education is what brings life to this industry and sometimes it can be a little academic but the objective of ghd is to bring and raise all skills. Today is really about coming together and celebrating what you bring to the vibe of ghd,” said ghd Managing Director Ludovic Dellazzeri.

“With ghd there are some awesome techniques but it’s not just about the techniques – it’s about the creativity and what I love about this brand is that there are no real boundaries to it. It’s a very casual day – very much the way ghd is,” Ludovic said. ghd National Education Manager Robert Kovacs spoke of the culture that unites the company and the ability to work with such a range of talents that have been handpicked, each for their varying level of skills.

“This is the first time we’ve had a whole creative team come together so this is very unique for the brand. You collectively are the strength, the connection, the icons and you understand what the brand needs to share and inspire other hairdressers,” Robert said.

Robert went around the room and discussed some of the various unique qualities each of the team have, from producing amazing images in their own salon windows to curl queens, men’s and beyond. As Marie Uva said, “The ghd curve is an extension of my arm,” – her salon has become synonymous with envy manifesting waves and colour, and her objective is to make everyone else’s salon just that.

INFEATURE

“You collectively are the strength, the connection, the icons and you understand what the brand needs to share and inspire other hairdressers” ROBERT KOVACS

Richard Kavanagh – the company’s creative director, is excited to begin a full year with ghd – being appointed to the role late in 2016, his global appeal and masterous editorial skills will be pushed to the limits. Richard will put forward two seminar components; session styling and how to translate this to clients as well as a photoshoot seminar.

Uros from Kinky Curly Straight is new to the ghd family – and will share styling tips and tricks including men’s styling with more specific men’s focused seminars.

Michael and Danny from D&M Salon in New Zealand are a wonder team and will share their lightness of touch and style authority in a series of seminars.

Nicknamed the ‘braid girl’ Mary Alamine is really excited to present ghd’s first braid seminar. “I’ve worked with ghd for so many years, Robert couldn’t get rid of me. I kept calling to be a part of the team, I’ve been backstage with ghd from my early days of hairdressing,” Mary said jokingly.

With a strong Scottish accent, Pauline McCabe has worked at the ghd Academy in London – with a background in education, she does a lot of editorial work in WA. Mia Devries has garnered a highly successful regional business – The Fox and the Hair, with a huge presence on social media, Mia is particularly excited to help other hairdressers solve everyday hair problems on clients in the salon.

“You can see by the diversity of the group that you are all bringing something really different to the program – all very invaluable to the customer and to promote our product,” Robert Kovacs said.

From vivid editorial to retail prowess – the ghd journey has been designed from stylist to the consumers bathroom at home – retail is often an area where ghd salons need to further maximize their influence.

Abby McDonald, Marketing and Communications Executive for the brand, took artists on a trip down memory lane from the initial launch of ghd in

Australia in 2002 with its bold religion for hair statements through an evolution of innovation, stylists were so excited to have a tool they could exclusively call their own. With the responsibility to ensure ghd ghd creative director Richard Kavanagh is at top of mind for both stylists and consumers, “Today is about sharing the true ghd story with all of you,” Abby said.

“We’ve come a long way with a launch into brushes in 2011, the air hairdryer in 2012, the aura hairdryer and curve wands and tongs in 2014 and the best in innovation with the platinum styler in 2015. We want women to have the confidence that a good hair day brings, supported by the fact that we were the number one brand in 2015 for editorial coverage online.”

Over 75 per cent of stylists recommend ghd daily – in 65,000 salons globally. “It’s the insight and the way we talk about our brand that really makes us stand out from the competition. We help women control their hair and live their lives fabulously,” Abby said.

“The ghd woman is sophisticated, she lives life to the fullest – she’s feisty, playful, glamorous – breaking the rules and doing things her way. We have evolved our look and feel to embody authentic beauty." 'A ghd and a kit is all I need to create any style' is a common statement used by ghd’s global ambassador Adam Reed.

In 2009, ghd opened their Cambridge research and development facility – a commitment to retaining a leadership status, innovation is at the forefront of what they do. Dr Tim Moore – ghd’s chief technology officer is very passionate about hair and always has the professional at heart with his design leadership.

In conjunction with the single-minded mission, all products are made in a closed factory – free from the manufacture of other brand irons and electricals.

They still remain the only styler manufacturer on the market with multiple temperature sensors.

From superior performance to seductive design and as one of the only companies who doesn’t pick product from a shelf and designs everything in the ‘ghd vein’ from chip to cardboard box, they continue to be a leader in various global markets.

Ludovic assures, “We will continue to tell this story until everyone knows about the innovation and story behind ghd. We encourage feedback from stylists – anything is possible it’s just a matter of what ideas we can develop with our partners and engineers.”

You never know – a cordless styler might be here sooner than you think!

For more information visit ghdhair.com/au INSTYLE 75

INFEATURE

ACADEMIE OF

EXCELLENCE A beacon of education and expertise, Academie salon operates a little differently to most, with a whole lot of integrity, realistic incentive structures and endless creative opportunity. And stylists, they’re looking to hire, writes Lauren King.

F

rom the outset of Academie, makeup artist Mikele Simone and partner in life and business, editorial stylist and expert colourist, Richi Grisillo have done things a little differently. There’s the off-street Annandale Church the pair elected as their ultimate space, the complete custom fit-out visualized by the boys and built by Andrew Gilmore, and the choice to charge clients less and provide staff more.

For the pair, it’s quality not quantity – a brand mantra that is felt as soon as you enter through the brick façade and into the minimalist space with maximum effect.

A beautifully curated canvas for passion to make its mark on the lives of staff and clientele alike.

“With no disrespect to the plasterboard, down light-style salon, we wanted to

76 INSTYLE

manifest a holistic atmosphere where clients can come and get their hair done by a hairdresser and their makeup by a professional makeup artist (in Mikele). This opposed to a makeup artist who knows a bit about hair or vice versa,” Richi said.

Solid names on the Australian session circuit, between them, Richi and Mikele have influenced Marie Claire, L’Officel, Pages Digital and Fashion Journal, directed MBFWA shows and led beauty across campaigns including Sass and Bide, Karla Spetic and We Are Handsome.

Opportunities that will continue to roll in not only for the boys’ grounded nature and serious skills but for that little pit of fire called passion – the intangible trait often earning a bad rep for misuse, misunderstanding, or worse, misguidance.

It makes sense then that ‘passion’ is exactly what both Mikele and Richi seek

in existing and potential staff – they’re all about the rare quality in things, the hard to find, the inimitable; the influential.

“Passion may seem a little overused, or taboo, but we don’t want to employ people who ‘just want to work in a salon,’ or ‘just want to do photo-shoots,’ we want staff hungry to explore it all. That’s what consumers want these days, someone who is educated in the industry,” says Richi.

“I’m a very passionate person,” begins Mikele.

“When I moved to Sydney nine years ago I was living out of a suitcase in a share house with 30 Irish people and working a job that gave me 10 hours a week. Now I feel like my life is set up, and that’s because I’m passionate about what I do.”

“If passion drives someone’s career they’re going to get a better result than if they’re driven by money. When people are constantly looking at their commission it’s really uninspiring,” Mikele says.

You are what you attract. Launching in December 2015 with two seniors and one apprentice, Academie now welcomes seven staff plus more on Saturday’s, and is home to current Australian FAME Team Finalist and salon Style Director Laura Spinney.

A thriving team driven by an achievable commission structure, ongoing creative opportunities, mentorship and a salon culture serious about education.

“We want the targets to be accessible they’re very generous,” Richi says.

“We hear a lot of industry frustration in constantly moving targets and it gets to the

point where staff demotivate themselves.

It obviously needs to benefit the business, but we want to keep Academie’s incentive structure realistic. I’d rather have staff with money in their pocket for rent and nice clothes, opposed to an unhappy, unmotivated team – that’s not good for anybody.”

Academie nurtures people and partnerships, and values strongly its alliances with Wella Professionals, Cloud Nine and Richi Grisillo evo. Richi has been a valued Wella colourist for over eight years, and more recently accepted an invitation for he and Mikele to design and execute a tailored Sydney-based education class for the brand.

“We’re big believers in ‘you’re only as good as your education’”, said Richi.

“We don’t look at education as ‘Great!

You can cut a one length now, here’s some clients,’ we treat it as more of a rite of passage. There’s a lot of talk at the moment about hairdressers graduating at a standard below average. I want someone to leave here and at their next place of work, to be asked, ‘wow! Where did you train?’”

It’s no surprise then that, thanks to the industry’s most powerful marketing tool, word of mouth is driving a loyal client base addicted to the outstanding results

and open-house vibes of Academie with some clients travelling from as far as Wollongong, Newcastle and the Northern Beaches every three-to-four week’s.

“The majority of our clients are fashion conscious and feel comfortable in their own style.

They want that city, eastern suburbs feel but are happy to visit locally,” said Mikele.

“And that’s what we wanted when we built the salon – it’s Mikele Simone a space you would see in Surry Hills, Paddington or the CBD, but without the feeling that you’re intruding on some kind of elite culture when you step through the door. It shouldn’t be that hard to get a haircut!”

It seems Academie is a simple case of ‘treating others how you wish to be treated.’ There’s a reason why we’re taught this simple life lesson at such a young age and in an era where we’re caught up in our own lives – the real and the Instagram version – Richi, Mikele and Academie are a pleasant reminder that integrity, respect and the consideration of others will deliver fortune in droves overtime; time well spent.

Interested in joining the Academie team?

Contact Mikele at academiesalon@gmail. com to discuss further.

3 STEPS TO THICKER, FULLER HAIR

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• Pure Australian, Natural & Organic Ingredients • Recyclable Packaging Contact Artav Australia for further information Ph: 1800 805 276

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INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

SYSTEM PROFESSIONAL Balance Shampoo and Elastic Force.

1300 885 002

ORIBE Silverati Shampoo and Conditioner.

1300 725 122

AVEDA Shampure Thermal Dry Conditioner.

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ALFAPARF MILANO Evolution of the Color Cube 3D Tech.

(03) 9336 2088

NATULIQUE Ultra Shine Vitamin C Enriched Finisher.

(03) 8790 4230

ILES FORMULA Finishing Serum and Shampoo. 0407 097 071

SACHAJUAN Moulding Spray.

(07) 3395 4997

TECNA PROFESSIONAL Teabase Rebalancing Haircare Aromatic Conditioner.

0410 145 085

EVO Miss Malleable Flexible Hairspray.

1300 437 436

REF Hair and Body Shampoo and Weightless Volume Conditioner.

(03) 9556 0900 78 INSTYLE

INHAIR

REDKEN Color Extend

NATULIQUE

Magnetics Mega Mask.

1300 650 170

Moroccan Vitamin E Enriched Argan Oil. (03) 8790 4230

SCHWARZKOPF PROFESSIONAL BC Bonacure Hairtherapy Fibre Force Fortifying Primer, Fortifying Sealer and Fortifying Mask. 1800 251 887

REF Leave In Conditioner.

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D:FI D:Sculpt.

1300 738 776

SYSTEM PROFESSIONAL Reconstructive Elixir, Color Save Shampoo and Color Save Conditioner.

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PUREOLOGY Fullfyl Shampoo and Densifying Spray.

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INSTYLE 79

INHAIR

ÉPROUVAGE Reparative Treatment Masque for Distressed Hair. (02) 9666 3611

REDKEN Extreme Mega Mask.

1300 650 170

D:FI D:Struct.

1300 738 776

KERATIN COMPLEX Vita Volume Boosting Foam. (02) 9666 3611

MEDAVITA Luxviva Flash Tone Conditioning Direct Hair Colour in Turquoise.

(03) 9431 2871

REF Ocean Mist and Leave-In Treatment.

(03) 9556 0900

SCHWARZKOPF PROFESSIONAL Igora Royal Highlifts Permanent Color Creme. 1800 251 887

NATULIQUE Natural Extreme Hold Hair Wax. (03) 8790 4230

TRICHOVEDIC Blonde Toning Shampoo.

(02) 9489 7776

SYSTEM PROFESSIONAL Smoothen Conditioner and Mask.

1300 885 002

80 INSTYLE

10 - 12 JUNE 2017

HAIR: FR ANK APOSTOLOPOULOS

PHOTOGR APHER: ANDREW O’TOOLE

MAKE UP: K YLIE O’TOOLE

ICC SYDNEY, DARLING HARBOUR

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ELGON Solarea

Oil Transforming Shampoo.

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Haircare Shine Shampoo and Lightening Gel. (02) 9673 5733

TRICHOVEDIC Luxury Shampoo.

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ALTER EGO ITALY Arganikare Day Therapy Miracle Beautifying Shampoo.

1800 137 480

NATULIQUE Hair Colour Hair and Scalp Treatment.

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REDKEN All Soft Mega Mask. 1300 650 170

TECNA PROFESSIONAL The Spa Enzyme Therapy Renewal Shampoo and Biorganic Ammonia Free Acid Color.

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SAPHIRA Mineral Treatment Oil. 0450 353 811

AVEDA MEN Pure-Formance Thickening Paste.

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APOTECARI BIOACTIVE HAIR CARE Mane Event. 1800 276 832

82 INSTYLE

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INMANUAL

It’s awards season, and while the photographic submission often plays hero, the judging panel places equal importance on what goes on behind the scenes reading between the lines to learn what efforts you made to further yourself, your peers and your industry as a whole.

So while reflecting on your submission process for 2016 – 2017, we speak with Lily Blue’s Jo Coles on best practice for 2017 – 2018, because as you’ll learn, next year’s submission starts now.

PLAN, PLAN, PLAN! This should go without saying, but planning, ideally a full 12 months ahead, is essential to ensure you have enough content to complete an amazing submission. No one wants to get started and then realise all the cool stuff they could or should have done over the past year. Planning ahead also means less time spent creating the submission itself - keeping notes and photos throughout the year and filing media clippings is the key. If you haven’t entered before, use the previous year’s form as a guide and get planning.

Hair by current Hair Expo Australian Hairdresser of the Year, Frank Apostolopoulos Photography by Andrew O'Toole Makeup by Kylie O'Toole Styling by Melissa Nixon

HAIR EXPO HEAD START Next year’s awards process starts now, here’s how to plan the perfect (written) submission.

GET IT RIGHT – Typos, grammatical errors, missing photos etc. are all things which detract from your hard work.

You want to put your best self forward, so make sure you check over your work multiple times, well in advance, so you have time to finesse and refine.

Also, read the questions. Then read them again. Then highlight the key points. Same goes for the rules and regulations. They might look boring but they are there for a reason! Far too often people think they understand the question but they are actually missing what is actually being asked. Be sure!

ENGAGE YOUR CREATIVE COMMUNITY – You are amazing at hair, so it’s

84 INSTYLE

INMANUAL

OK to not be so amazing at writing, talking about yourself, designing a submission or analysing all that data. Get help! Ask at your salon if there is someone who is experienced enough to help you, or seek help from a trusted peer or mentor. It’s also a good idea to engage a graphic designer to help lay out the submission so it looks as professional as possible.

Even if you enlist help, always triple check the guidelines to make sure you meet all the criteria because at the end of the day your submission is still your responsibility.

HAVE THE BEST CONTENT – This means have the best content for YOU. Be unique. Mix it up.

Think outside the salon and do something unexpected. What have you always wanted to try?

Who have you always wanted to work with? What hasn’t been done before? How can you use social media in an interesting way? Get inspired by other industries and be a sponge to new sources of creativity.

BE AUTHENTIC – Your submission is not a place to embellish data or make yourself sound how you think the judges want you to sound. Your authentic self might be just what they are looking for. Your submission should be in your voice so try to avoid overusing cliché words like ‘passionate’ and ‘unique’ - it’s what everyone says! Think of every submission as another chapter in the story of your journey.

INTEGRITY IS KEY – Be honest and have the data to

back everything up. Didn’t get great results in retail and colour sales? Client retention taken a drop towards the end of the year? Rebooking rate stayed a little too steady? That’s OK. Show how you are going to turn that into a positive and improve on it next year. No one is perfect. Perfection is boring! It’s your challenges and how you deal with them that makes you an amazing stylist, salon owner, colourist or team.

GIVE YOURSELF TIME – Submissions take time! It might look like just a couple of questions but believe us, they take longer than you think. Planning plays a big part in this, so make sure you don't leave it all until the last minute and end up stressing out. The best way to maximise your time? Keep a working

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document that you reflect on and add notes to, regularly throughout the year. It will help prevent last minute writer’s block and make the task less overwhelming.

THINK OF YOUR SUBMISSION AS A BUSINESS TOOL – Your submission should never be just writing on a page that you pull together at the end of the year. Use it wisely and it is an incredibly powerful tool. Start off by considering it as a 12 month strategic roadmap for you, your team or your business.

BE PROUD – At the end of the day, reflecting on all your achievements is pretty rewarding. Work hard, be humble, have fun and be proud of what you have achieved! lilyblue.com.au

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For further information or an in salon training-demonstration-consultation, Please call 02 9719 1418 or visit our website www.eki.com.au Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia. Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia.

Tel: 02 9719 1418 | Fax: 02 9719 1438 | Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au

Photography and Styling by Karlstrom Creatives for THE FACTORY (blog.thefactorycolab.com) Hair by Sam Overton @ DLM Makeup by Katie Angus @ DLM using M.A.C

INBEAUTY

Brow Down

INGLOT’S new releases centre on the brow, and how to keep it in perfect shape. The makeup brand’s new Brow Shaping Gel is an invisible product that allows brows to be shaped and styled clearly and naturally. INGLOT has also extended their Brow Shaping Mascara range, launching a pure black shade that shapes the brows and emphasizes tone. The natural product can be layered for more definition, adding variety to any statement brow look. inglotcosmetics.com.au

Getting Started Medik8 has launched three new starter kits specifically targeting ageing, blemishes or redness. For ageing, a range of cleansers, serums and moisturisers combat sun damage, purify the skin, enhance the feel of the skin, reduce fine lines and rejuvenate the skin overnight. The blemish kit utilises similar processes with cinnamon, tea tree oil and retinol that directly impact dirt and impurities in the skin to prevent future breakouts. The redness kit is suitable for hypersensitive and inflammatory skin types, calming and soothing skin to improve the general condition and reducing skin reactivity. 1800 242 011

Miracle Blossom A new Lancôme fragrance has just landed on counters – Miracle Blossom offers a fruity floral scent that captures modern and delicate femininity. The fragrance explores the rose, from the bud to its fresh petals and rich texture and essence, while also utilising notes of jasmine, creamy essence of Sandalwood, the Peony and white musks for a refined and warm overall scent.

Unreservedly feminine, the scent is packaged in pink and clear glass - a sophisticated staple to add to any mantle. 1300 651 991 86 INSTYLE

Beauty NEWS The latest news and products for the season ahead

The Artist

MAC Cosmetics is harnessing the talents of its many high-profile artists - utilising their artistic insight to create three new collections based on the individual aesthetics of Diane Kendal, James Kaliardos and Kabuki.

Diane showcases her roots in 90s grunge beauty, James’ collection prizes sophistication, efficiency and minimalism pertinent to consumers, while Kabuki portrays his iconic over the top, bold style. The collections put the makeup brand’s fashion focus (MAC Cosmetics are backstage at over 800 fashion shows a year) and industry leading artists at the forefront. 1800 613 828

RVR90 2017 Ultraceuticals is back with its 2017 iteration of the RVR90 campaign – which stands for real visible results in 90 days. The campaign highlights consumers with genuine skin concerns and tracks their uplifting skin journey. The corresponding program is delineated into three steps – a skin technician identifies the client’s key concerns, selects the necessary products to correct this (focusing on wrinkles, loss of firmness, acne or texture and tone) and prescribes a treatment plan to fix skin problems.

1800 355 890

ustomise your blonde!

Discover the latest colour techniques from the TIGI International Creative Team, inspiring you in the creation of your own ©ustom blondes.

TIGI copyright©olour and Bed Head Colour Trip allow you to create any shade of blonde with looks from soft, sunkissed highlights through to eye-catching, amplified colour statements.

invent it. own it. ustomise it.

For more creative inspiration and to become a TIGI copyright©olour stockist contact: NSW & SA: 02 9871 9210 QLD, VIC, WA & TAS: 1800 251 215 Email: sales@tigi.com.au

INBEAUTY

stal CryCLEAR

Purify the skin as winter approaches.

DERMALOGICA Dermal Clay Cleanser.

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ENDOTA SPA ORGANICS The Easy Cleanse.

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PAYOT Purifying Cleansing Water with Zinc Extract.

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AVEDA Purifying Crème Cleanser.

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ALPHA-H Triple Action Cleanser with Thyme.

1800 659 777 Crystals via The Rock & Co Shop.

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88 INSTYLE

COOL BLONDES, RICH CHOCOLATES, PERFECT PASTELS AND VIBRANT FASHION COLOURS Our exclusive organic herbal complex of Active Botanical Extracts & Wheat Amino Acids enhance the hair with the most gentle and protective ingredients allowing you to create exciting vibrant, long lasting colours.

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INBEAUTY Hair by Adam Reed for ghd Photography by Tim Ashton Makeup by Isabella Schimid Styling by James Dykes

WHERE THERE’S

Smoke

Adopt this runway season’s hottest trend – a strong, classic smokey eye.

MAC COSMETICS Pigment in Dark Soul. 1800 613 828

MAC COSMETICS Modern Twist Kajal Liner. 1800 613 828

NAPOLEON PERDIS Total Bae Mark It! Eye Palette Expression.

1800 814 572

KLARA COSMETICS Eye Shadow + Highlighter Palette.

(03) 9397 0808

JANE IREDALE Mystikol Powdered Eyeliner in Onyx. 1300 850 008

90 INSTYLE

REVLON Volume + Length Magnified Mascara. 1800 025 488

KING OF THE DECK

THE JOKER

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BARBER ART BY JUUCE IS AN AUSTRALIAN BORN BRAND INSPIRED BY OUR AUSTRALIAN LIFESTYLE. THE ART OF STYLING THE MODERN AUSTRALIAN MAN IS MINIMALIST, SPORTING AND UNDERSTATED. BARBER ART’S GROOMING PRODUCTS CREATE STYLISH, MASCULINE LOOKS FOR EVERY DAY LIVES. THE BARBER ART ETHOS IS – PLAY THE HAND YOU’RE DEALT AND LIVE LIFE TO THE FULL, WITH GREAT HAIR EVERY DAY!

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TRENDING SALON STYLE

Raw Urban WORDS & STYLING LISA FELEPPA

4. TAKE ME ANYWHERE! Industrial style pieces like this 3 Drawer Lockable Trolley fit perfectly with the theme. With the bonus of hair free wheels, you can work in style. comfortel.com.au

A perfect balance of structural sleek and natural earthy elements, the raw urban salon trend is a sophisticated look for the modern-day urbanite.

Get the look by adding something timber, something live and something black.

timber and hanging greenery - looking up at the basin has never been so inspiring. theslow.id

com.au

2. GREEN WITH EVNY True to its

1 92 INSTYLE

Interior Design Award of Best Retail Design, TONI&GUY created a minimal but luxurious palette of structural black metals, tall ceilings and timber textures. TONI&GUY South Melbourne. toniandguy.com.au

3. CEILING ENVY incorporate

1. ADD A SPLASH OF GREEN WITH SHU UEMURA ART OF HAIR. shuuemuraartofhair.

name, Organika Hair creates a natural, organic inspired space with a vertical garden to be envious of. Organika Hair Elwood. organikahair.com.au

5. SLEEK PEEK Prestigious Australian

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INSIDE SALONS

6. GREENERY Show-stopping styling with indoor plants and structural stands. ivymuse. com.au 7. GO UP! Vertical Garden Green Wall Screen OutdoorIndoor Plant System. barons. com.au

8. THE NATURAL FIT Combining multiple timber finishes with textured black salon furniture, Elite Hair brings nature inside with calming earthly touches and tones.

10. FAKE IT TILL YOU MAKE IT! For low maintenance options, fake it with artificial indoor plants. kmart.com.au 11. LIGHT IT UP Combine two iconic looks in lighting with the Birken Pendant. Ezybuy.com.au

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9. MATTE BLACK TOOLS ghd aura dryer. ghd.com/au

12. SOLID WORK For the solid steel workstation look, get the Tuscany Salon Workstation with black steel or the timber look bench. comfortel.com.au

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13. RAW APPEAL Enhance the raw theme, spoil clients with Pana Chocolate, served with a coffee! panachocolate. com

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14. SHOW YOUR PRODUCTS (or

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towels) in style with Matte Black Steel Metal Boxes.

Create a wall art of products using different shapes for visual interest. comfortel.com.au

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15.ON THE WALL Tile Mega 14 1516

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Mart Geppetto handmade timber wall mosaics, made from sustainably produced pine are as easy as peel and stick. tilemegamart. com.au

16. TIMBER FINISHES in even your brushes. evo hair brushes. evo.com.au

17. MATCHA GREEN LATTES Give your client’s

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cuppa an organic update and offer a Matcha Green Latte. matchamaiden.com

Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture. For more inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram.

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INFEATURE

PIONEER Joico’s newest brand appointment – hairdressing stalwart Vivienne Mackinder will ensure education, artistry and mentorship reach even greater heights in 2017.

C

ongratulations are in order with one of Joico’s newest appointments – Vivienne Mackinder has joined the brand as of the beginning of 2017, bringing her esteemed hairdressing and education skills to Joico and ensuring major things for the rest of the year.

Vivienne’s illustrious career pathway includes her experience with Vidal Sasoon, being the international creative director for Trevor Sorbie, runway work for designers such as Vivienne Westwood at fashion weeks from Paris to London and New York, as well work backstage at the VH1 and MTV Awards. Impressively, Vivienne has been awarded at the North American Hairdresser Awards seven times, including the life-time achievement award. She now travels the globe conducting seminars, classes, video howto’s and stage presentations for enthralled live and online audiences.

“I have long admired Joico the company and brand, and it is a delight that I have been invited to play alongside such talented artists and professionals,” Vivienne enthused. “I love their vision for 2017 about putting the joy into our work, from 5-star consultations to creating total beauty behind the chair. I just shot a collection working with the vast array of Joico colours and styling products and discovered the diversity and creativity of 94 INSTYLE

Joico. We have some amazing projects planned for 2017!”

The role will see Vivienne develop and teach Joico’s innovative education techniques. She will also take part in product development, communications and mentorship, while reinforcing Joico’s creative vision.

“I have been a great admirer of Vivienne as far back as the early 90s when I was fortunate enough to work with her,” said Sara Jones, Senior VP and General Manager for Joico.

“She is one of the most creative leaders in our industry who continually remains fresh and current with fashion and culture trends. We are very excited to tap into Vivienne’s artistry and passion for our industry as we develop Joico’s global leadership position.”

We have a feeling there are big things to come.

For more information visit joico.com

“I love their vision for 2017 about putting the joy into our work, from 5-star consultations to creating total beauty behind the chair. I just shot a collection working with the vast array of Joico colours and styling products and discovered the diversity and creativity of Joico. We have some amazing projects planned for 2017!”

VIVIENNE MACKINDER

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edwards AND Co

Joined The Video & Social Revolution

INSALON The latest tools, terms and technology

BALAYAGE COMB Glide’s all-new Balayage Comb combines bristles and teeth on one side of the tool and a comb on the other, allowing colour to be pushed and combed at once, for a strong final look and ease and efficiency for the colourist. The innovative tool is ideal for creative colouring and piece work, also incorporating an extra-long tail for convenient styling and colour work in salon.

Visit www.glidehairtools.com.au or call (02) 8730 8847

BRUSH BRIGHTS Spanish hair brand Dessata is continuing summer beyond the seasons, with a range of brightly-coloured detangling brushes set to bring the tropical vibes to your retail shelf. The four fluorescent brushes include break resistant, triple-length bristles, durable covers and even offer a gender-neutral coconut scent. The ergonomic design is also 30 per cent smaller than the brand’s original brushes for adaptability and ease. Visit www.dessata.com.au or call 1800 536 326

98 INSTYLE

IN-HOUSE GROOMING Male grooming store Men’s Biz has created One Thousand & Ninety Two, an exclusive and ethically produced grooming range that is minimalistic in design but utilises premium materials and workmanship. A shaving brush with a revolutionary synthetic bristle, a safety razor and shaving sets highlight the range, which is all made in Germany and has an old-school apothecary vibe. Visit mensbiz.com.au

EYELASH CURL Refectocil is realising it’s all in the eyes, with an eyelash set that could complete your salon’s beauty offering. The in-salon eyelash curler treatment lasts up to six weeks, making eyes appear larger and softening the face overall. Ingredients of collagen and cysteine nurture the lashes with a gentle formula that makes the service ideal even for those with fine lashes.

The complete kit contains product for 36 applications. Visit www.refectocil.com.au

PLAYING WITH CLAY Joico’s new Free Play Clay Lightener jumps on the never-ending balayage trend. The formula clings to strands lifting hair up to seven levels whilst ensuring it remains nourished, without messy open-air painting and processing, or foils. Kaolin gives the product flexibility to change from a powder to a spreadable paste, allowing colourists to choose their preferred consistency, while Aloe Leaf Juice keeps hair moisturised.

Visit joico.com.au or call 1300 764 437

NEON BLOW DRY Parlux’s Advance Light Ceramic and Ionic Hair Dryer is now available in neon – take your pick, bright orange or green. The colourful dryer also incorporates the tool’s famous speed, power and lightweight design, including a motor with a 2500 hour lifespan and 2200 watts of power. Four temperature settings, two speed settings, a cold shot button and, of course, the new neon makeover. Contact (02) 9666 3611 or visit datelinecity.com

TO FIND OUT MORE www.bhavehair.com bhavehair www.facebook.com/BhaveHair 1300 40 20 64

INSALON The latest tools, terms and technology

THE FREDERICO Meet The Frederico – a classic style barber chair that is manufactured with a multitude of quality features. Metal finishes anchor a sophisticated, leather body, with specialised vinyl stitching, a removable head rest and other moving parts that make the chair convenient and adaptable.

The trendy chair would look at home in any modern, stylish male-focused salon or barbershop. Visit amr.com.au or contact 1300 789 913

ERASER Joico’s all-new Color Intensity Eraser gives clients the freedom to change their colour at will, using a K-PAK Keratin-enriched formula that lifts colour in under thirty minutes, in just one step. The creamy formula conditions and protects the hair during lifting, making the process simple.

The use of Arginine boosts lifting power and guards against breakage, while the K-PAK Keratins help hair integrity. Visit joico.com.au or call 1300 764 437

100 INSTYLE

BLONDE WAND Pravana is launching an all-new Blonde Wand and Pure Light Crème Lightener in April, which can be used together to create blonde tones with speed and efficiency.

The unique thermal lightening tool allows colourists to process foil highlights in seconds, while the Pure Light Crème Lightener can lift up to seven levels in as little as 12 seconds. For more information contact Evolve Hair Concepts on 1300 EVOLVE or (02) 9524 1047

CURL CORRECTIONS Creating long lasting curl movement is easily achieved with the variety of solutions available from Natural Look Australia.

Select the Spectrum or Precision Lotions as the first step in the process, and then finish off with either of the brand's neutralizers - the Balsam to revitalize the curl or the Foam Formula for an energizing result. The products cater for all hair types, including thick and very porous hair. Call Artav Australia on 1800 805 276

QUAD-TEC EVY PROFESSIONAL’s new range of QuadTec Brushes feature carbon, ceramic and twisted nylon bristle types, as well as a convenient concave barrel, handmade in Korea and engineered for both professional use and retail sales. Expect extra grip, massage capabilities, and faster drying and styling, while additional mineral infusion emits ionic energy ensure less static and shinier, smoother hair. Visit www.aquabaci. com.au or call (03) 9439 4841

ITALIAN MADE BaByliss PRO’s new hair drying innovation is the ITALO Luminoso selection of blow dryers. Ceramic heat technology maintains the hair’s natural hydration and aids with drying time, while the dryer also features a 2100 watt motor, exceptional air pressure and air flow, four heat and speed settings, , a narrow concentrator nozzle and a nine foot cord. The tools also come in a range of vibrant colours, such as blue, green, pink and purple. Call BaByliss PRO on 1300 437 436

LUXURY KERATIN SMOOTHING TREATMENT

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INSALON The latest tools, terms and technology

TRICHOPLEX Trichovedic’s new innovative TrichoPlex system is delineated into three steps, an additive, post-colour service and at home after-care, all focusing on the Di-Sulphide Bridge invaluable to the hair’s structure.

The Bridge Builder repairs and protects the integrity of the hair fibre, the Bridge Reinforcer enhances these reparative functions, and the Bridge Maintenance extends this replenishment. Visit trichovedic. com.au or call (02) 9489 7776

RAINBOW CARE Australian International Industries have released a care range made to strengthen rainbow hair. The Vibrant Shampoo is designed to complement the Crazy Color semi-permanent hair color cream as is available in four vibrant shades of red, blue, pink or purple. The Rainbow Care Deep Conditioner is infused with a protein blend, as well as Sunflower Seed and Brazil Nut oils to seal and smooth the hair shaft of bright hair. Visit aii.net.au or call (03) 9764 2833

102 INSTYLE

METALLIC Welcome the Joico Color Intensity Metallic Muse collection. The collection incorporates hues such as Moonstone, Violet, Bronze, Mauve Quartz and Pewter. The colours are modern, multidimensional hues that last through fifteen shampoos and restore hair health within the colouring process.

Nourishing Kukui Nut Oil leaves the hair soft and shiny, and the range can be mixed with all Color Intensity shades. Visit joico.com.au or call 1300 764 437

PURE BLEACH Eco Hair Products’ Pure Bleach Liquid is an instant, sixty second lightener. The formula lightens up to two levels in a no-rinse formula and can be used with a straightening iron or blow dryer to achieve lightening results on dry hair. The formula also offers creative colour and colour correction for hair of good condition, ensuring a lucrative new service to add to any salon. Visit ecohairproducts.com.au or call 1300 557 517

HOT TOWEL CABINET Comfortel’s newest launch comes in the form of the All Black Hot Towel Cabinet, ideal for traditional hot towel shaves. The cabinet comes with optional Ozone, heats to 80 degrees Celsius and includes a UV steriliser, available in a classic black finish, perfect within any salon décor. The All Black Hot Towel Cabinet is available now from Comfortel showrooms Australia and New Zealand-wide. Visit comfortel.com.au

VIOLET FANTASY COLOURS Fanola has introduced three new shades of violet. The permanent or semi-permanent shades can be used as hybrid colours with a change of developer, and can be utilised to counteract natural, coloured or bleached tones in hair before depositing violet tones.

Colourists may deposit a violet tone onto level eight or higher, using the tool as a toner to cancel unwanted yellow tones to allow for a clean pastel blonde shade. Visit amr.com.au or contact 1300 789 913

POWERTOOLS - an innovative range of colour additives aimed to solve any colour problems.

Colour and chemical servicing becomes easier, cleaner, faster, creating better results, and a more comfortable experience your clients will love.

#problemsolved For further information or for your local distributor please contact Australian International Industries Distributor of Colour Placement Systems Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | Fax: 03 9764-9709 | Email: info@aii.net.au follow us on facebook.com/AIIHAIRANDBEAUTY

#AIIHAIRBEAUTY

INBUSINESS

Keep your eye on the prize Making the most of salon loyalty programs Nothing is more valuable to your salon than the loyalty of your existing clients. A single steadfast, rusted-on client is worth at least a dozen one-time walk-ups. If you think new clients are easy picking, read on and learn about the deeper benefits of rewarding loyalty. By Lisa Conway.

S

ure, you need new clients for business growth. A steady in-flow of newbies into your business is fundamental but it doesn’t warrant being your biggest focus.

Keeping your existing clients faithful is the bigger game and well worth your effort.

How do I do it, you ask? Loyalty programs are one rather large can of worms. How and when you implement a program in your salon depends on many, many variables.

Without knowing your salon’s figures, I’d be mad to recommend a specific strategy for you. What I can do, however, is give you some guiding principles, some do’s and don’ts to help you decide what will work best in your business.

For starters, have you ever considered how your existing clients feel sitting by watching your campaigns aimed at attracting new people to your salon?

All those offers and freebies and introductory prices might leave your devoted clients feeling a little neglected and taken for granted. They need to feel the love. Otherwise, you might fi nd them wooed by a loved-up introductory offer from one of your competitors.

Some clients might mention this feeling to you but most won’t. It might just sit with them until one day, when you’re not your best self, they get to thinking about the possibility of greener grass elsewhere and that’s the last you see of them. Clients don’t normally leave a salon for an isolated reason, it’s more likely a combination of things and “being taken for granted” can rank mighty high in that mix.

To reward loyalty, you need to understand what loyalty is and means in terms of your salon. To me, loyalty is embodied in the person who plans to return to your salon so rebooks their next appointment before they leave. Letting

104 INSTYLE

them leave with the notion they can phone in or go online to book their next appointment is not the plan. Not EVER! Th is virtual cutting of the ties leaves your client unengaged, swinging fancy free.

It’s just a matter of time before they see another shiny object – a worth-exploring offer from a competing salon. And just like that, you’ve lost them forever.

The rationale behind a loyalty program is that it keeps your clients engaged, gives them something to work towards – a prize.

The nature of that prize depends on the nature of your business model.

Many loyalty programs offer a discount off the core business or reason the client shows up – for example, the haircut or the facial. I’ve always found it works better to reward regulars with a service they’ve never had before. For example, in a hairdressing salon, your client might work towards a complimentary basin service.

The offer could work in a similar way to a coffee card: five visits and you get X, in this case, the complimentary treatment.

To me, that’s a real gift, rather than 20 per cent off their next visit, and it has two parts to its thinking. Although the value might be $38 to the customer, it costs you a fraction of that to deliver. The added bonus is that your client gets to experience a new service, which they might just enjoy enough to pay for the next time they visit.

Win. Win. The same program model could work for a blow wave or ghd styling. I recommend offering this on a separate visit, so they come in, have their hair washed, then a treatment (with all the trimmings including a hot towel) and beautifully styled. To them, the cost appears as more than $100 so they feel spoiled and valued by your salon. In reality, it’s costing you much less, especially if you have a trained-up junior deliver the experience (remember: terms and conditions; it’s a gift). It has

so much more value to your client and you don’t have to cheapen your brand by discounting. You’re also giving your junior a chance to shine and engage with a real live client.

Your objective with any loyalty program is that your client feels valued and remains loyal to your salon, even in the face of competitor offers, other word-of-mouth referrals or cheaper price points.

Salon owners often tell me they feel challenged by the need to keep score of loyalty programs. Clicking a coffee card sounds like a good idea, but many people just can’t be bothered or feel awkward presenting the card each time. There are other options. With all the mod cons that come with the great salon software on offer today, it makes sense to let the technology take care of the bean counting and streamline the process to eliminate any uneasiness.

There’s nothing more annoying to a client than to click their way across a loyalty card then lose it just when they’re in sight of the prize. Having a system where you can login and see where you’re up to at any time is valuable to both your clients and to you, the salon owner.

Loyalty is a rare and precious commodity in this fast-paced age. Nurturing it with a well-considered and sleekly executed loyalty program will pay off big-time for your business. Reward your devoted clients, keep them feeling spoiled and they’ll not only stay rusted-on to your salon, they’ll return with their family and friends to further boost your clientele.

For more salon wisdom, email me at lisa@ zingcoach.com.au, visit my website, find my video tips on YouTube or read my book The Naked Salon, an essential guide to time, team and money. And my brand new book: Your Salon Team – the salon owner’s guide to finding, motivating and keeping great staff. www.zingcoach.com.au

INBUSINESS

STAND OUT strategies You’re tired of posting at random and feeling the pressure of what to post and when. If this sounds like you, then read on, writes Larissa Macleman.

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ome form of Digital Marketing Strategy is vital if you’re to have a successful business in this era but the first step to a clear strategy is to stop wandering and start standing out from the crowd.

These three secrets to salon social media success will give you clarity on the what and the why, and a good foundation to your (modern) salon marketing.

1.Become the expert in your area People like to do business with someone who they know, like and trust. Someone who is an authority in their field of expertise. It makes sense that they want to work with people who are known as a specialist.

So how do you position yourself as THE expert and to share your authority?

BECOME KNOWN If you choose to specialize or stand out from the crowd in an area, it doesn't have to define you forever. Choose something based on your passions, your team and your market needs. I started by specializing in weddings. I noticed there were lots of events in the city targeting brides, and an engaged woman was likely to become a client for at least a year before her big day.

We created bridal packages for 12 months in the lead up to 'her' special day.

By specializing on a niche, we became known in our city as the go-to salon. We eventually got so busy we had to limit

the number of brides we saw on any one Saturday (our regular clients were getting squeezed out!).

HOW TO SPECIALIZE IN A CROWDED MARKET a. Upskill - Clients love that you offer them something special, innovative and different, and get known as the best. b. Choose a signature service Dry and Tea have done this remarkably well. They are a full-service salon with signature package and branding focus in providing the perfect blow wave coupled with a beautiful tea experience. Not only are they leading in their hair specialization service, they are providing an exceptional experience for their clients to savour and enjoy. This is what keeps them coming back time and time-again.

Jazz Pampling is an Australian brow artist. She is a makeup artist too - but she specializes in brows.

The magic happens when you tap into your unique talents and make sure you’re exceptional at what you do. Coupled with choosing something you’re passionate about - you’re sure to stand out from the crowd!

2.What to post and when Once you have your signature service or area of expertise nailed, you need to utilize your content strategy (which is just, what you’ll post and when) to tell the world about you and your business.

Your social posting content is your opportunity to be visible and really share what you can do and how much of an expert you actually are. It’s your opportunity to attract people into your salon. Because you can’t sell a secret.

Please, don’t rely solely on before and after shots - your social media needs to be more varied, have depth and speak to your clients (it’s not all about you remember).

If what you post resonates with your dream clients, they are far more likely to follow you, engage with your business page and eventually book with you.

3. Get those bookings!

So my tip number three is to introduce online bookings. We can book everything now at the touch of a button on our smartphone, so why not your hair and beauty appointments too? In order to make this a reality, you need to include links to your online booking in many of your social media posts. Not just at the top of your Facebook page.

Make it as easy as possible for your followers to make that booking with just a single click.

When running a busy salon, I discovered 50 per cent of my salon phone calls were clients re-scheduling. I realized I was paying someone purely to manage the diary and lives of my lovely clients. Not only this, but our clients in the salon were being interrupted whenever the phone rang. STOP your phone from ringing and deliver your clients what they expect or invest in someone purely to manage bookings - convenience!

Larissa Macleman: After 20 years of owning an award-winning salon and four years running an online marketing and tech businesses, Larissa now helps salon owners and industry leaders build a business with intention through salon software, e-courses and coaching. Larissa helps you define your brand, become the go-to-expert, connect with your ideal client and lead you to a fully booked business with freedom for the things you love.

INSTYLE 105

INBUSINESS

SUSTAINABLE IS THE NEW BLACK Earth Month brings a new wave of green initiatives that all go a long way in building a sustainable salon future, writes Jo Burgess.

G

oing green used to be more of a trendy concept than a practical approach, but things are changing fast and the salon industry is becoming more active in reducing its dirty big footprint on the environment. If you’re unsure about how to do your part, the great news is that there are people and organizations out there willing to help you along. You can start small or take the leap to complete sustainability… the important part is that you start.

WHAT’S IN YOUR BIN? If you’re only ready to dip a toe into the green pool, it’s worth beginning with your existing salon policies. Take a look at the waste you generate each day, and chat to your team about how you can work together to begin minimizing this.

Is your team mixing too much colour and rinsing unnecessary harmful chemicals (and hard-earned dollars!) down the drain? Another great green focus is to take stock of the products you use. There are fantastic sustainably-minded alternatives to everyday items such as cleaning products and consumables (and many come with interesting start-up stories and community benefits that you can share with your clients) – by simply swapping your floor cleaner, toilet paper and even your salon foil to a recycled option, you’re already minimizing your footprint.

GO FULL KERMIT It’s actually very easy being green if you 106 INSTYLE

know the right people! When you’re ready to jump in head fi rst, you can adopt a complete sustainability program with Sustainable Salons Australia. These guys are a one-stop-shop for making your salon a lean, green recycling machine! They’ll come to do your door and collect 95 per cent of your salon waste, distribute it for recycling and send the profits back into the community to help feed the hungry via OzHarvest. Plus, you get rewarded for your recycling with points that you can spend on sustainably minded products for your business. As well as significantly reducing your environmental impact, your clients will love being part of a salon that’s taking real action towards a sustainable future.

THERE’S A BUTTON FOR THAT The great thing about the Sustainable Salons program is that it’s completely cost neutral thanks to the Green Fee – a small add-on to each client’s fi nal bill that offsets the carbon footprint of their hair service and makes them feel all warm and fuzzy! Shortcuts and Sustainable Salons have partnered for Earth Month to make this process even easier for you – the fi rst software platform to take on an initiative of this kind, Shortcuts has built in a Green Fee feature that you can set up once you become a Sustainable Salon to automatically add the Green Fee at the point of sale. No fuss, no confusion, just all of the goodness that comes with doing your part for the environment.

THE PAPER DETOX Another super simple step you can implement right away is to reduce your use of paper – a resource that’s extremely taxing on our environment (did you know paper can only be recycled twice? That’s a lot of trees for such a little life span!).

Why not develop your digital marketing

instead… and this is where your software company can really help you out. Built-in platforms can help organise and deliver promotions, letters and salon news direct from your database to your client’s inbox.

On top of that, fi nding alternatives to every day processes such as one-use paper client cards – for example, with Shortcuts you can ask your clients to enter their details into an iPad, a quick alternative that’s great for the environment and helps reduce data entry errors.

REACH OUT Going green isn’t just about minimizing your environmental footprint; looking out for each other is all part of building a brighter future for our planet. Finding a local charity or fundraising event that your team can support is a great way to refocus your salon culture and spread the sustainability message with your clients.

Whether it’s volunteering to cut hair for those in need, putting your hand up to run a fundraising event at your salon, or even something as simple as sponsoring a client who’s participating in a charity challenge, you’ll be directly contributing to a more positive future for your local community.

By implementing a more sustainable approach, you’ll be amazed how much more streamlined your business becomes and how this message can attract a whole new clientele… it might just do wonders for your bottom line!

Jo Burgess is a co-founder and the VP of Evolution at Shortcuts. As one of the key visionaries of this industry-leading brand, Jo has seen many technological innovations since she first installed Shortcuts in her salon more than 20 years ago. To find out more about going green contact Shortcuts on 1300 667 674 or visit www.shortcuts.com.au/sustainable

AN EXTRAORDINARY COMPLEX LIMITED ONLY BY YOUR IMAGINATION

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BE CREATIVE!

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BE FEARLESS!

www.omniplexaustralia.com www.omniplex.com.au FOR STOCKISTS 03 9310 5120

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