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Original design by mastectomy tattoo artist David Allen. Molly, 32
“Cancer takes away more than your breasts. t takes your hair, your confidence. But my tattoo is so mething decided to have, because wanted to take back control.” Grace
SCAN TO HEAR MORE OF GRACE’S STORY
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INK ON PINK COLLECTION
IN SUPPORT OF
To celebrate 15 years of supporting breast cancer charities, ghd have collaborated with tattoo artist David Allen to create an original design based on his acclaimed work in concealing mastectomy scars. Available in the finest salons, premium retail and ghdhair.com/au with $20 from every sale going to National Breast Councer Foundation.
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FROM THE EDITOR
e focus so much on the next step, a future goal or getting better at business that sometimes we forget to pay attention to the most important signs and signals that are right in front of us. Truth be told, we are more than 6 times less focussed to a task than we were 10 years ago and yet we still wonder why we are not checked in to what drives us and what people close to us may be feeling. Our industry has witnessed an unfortunate circumstance recently, with a family we all know having lost a loved one to depression, to put it simply. There are not many of us in the community that haven't been affected in a similar way by someone close to us, and it is usually the aftermath that is the cause for action. On a more positive side of such adversity, we’ve seen people doing remarkable things in order to raise awareness to realities we often ignore. Socially, issues that affect all of us span way beyond depression and its important as a community we acknowledge all and treat each situation with as much compassion as possible. I know many of us have complete admiration for Canberra hairdresser Jenni Tarrant, having slept in her car in freezing cold Canberra for a week to raise awareness and funds for homeless women and domestic violence. Then we have the recent activity we’ve seen on social media from Stevie English by launching the ‘HairRaiser’ platform which will manifest a 9 day series of events with so many artists and educators putting their hand up to contribute to the collective cause of depression. Stevie’s huge concern for the amount of people affected by suicide is joined by Kirstie Stafford and Mia Devries, who together are hoping raise as much awareness as possible to suicide prevention. There’s many more people who continue to or have in the past drawn attention to the less ego centric side of our industry. Salon Zephyr in Concord is another salon in particular who hosted an ‘open salon’ of haircuts to lighten the financial load at a very trying time for a young family going through turbulent times. Truth be told, just like Instagram proves day after day, we only really like to show and talk about the good things – we see merely people’s highlight reel on social media and not the behind the scenes. If we post too many 'real things' we are viewed as negative or as controversial and this is one part of our mindset that needs to change. Many suffer in silence and feel that if things aren’t right it’s their problem and they have to deal with it alone. We often feel the real things are too hard to talk about because they are sombre, negative or too personal to open up about – it’s a reality we all face, and we must be open without judgement until this stigma is eliminated. I’ve been caught a few times whereby telling the truth or speaking my mind, has been misconstrued as negative – it’s not necessarily negative or a complaint, ‘it is what it is’ and expressing how you feel is crucial for future growth and survival of what really interests us as individuals. I am not sure how we developed such a difficulty to handle what is often labelled as criticism, when in most cases it’s all part of communicating better to ensure a better experience for all of us. We often instinctively create drama around a situation rather than acknowledge that weakness is everywhere and a trigger for us to wake up and not be so hard on ourselves and others. I continually admire the industry in which I have spent almost the entirety of my adult life for its compassion when it's needed. Yes, there are some very frustrating and disappointing aspects, just like any business, but the important thing is that we share everything we face and not just our award winning achievements. Coming together to say how it is in a real environment is the most powerful thing we can do, which brings me to the fact that we at INSTYLE are hosting an opportunity to come together for one day to discuss and learn from some of our biggest leaders in all things business and life – the challenges and the achievements. Make sure you’ve reserved your ticket to Real Talk, at www.realtalkbusiness.com.au on August 5 in Sydney. See page 34 for details. I can’t wait to see you there – it’s just another great way for us to come together in collective conciousness.
Cameron Pine, Editor
@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons
2 4 7
CONTENTS ON THE COVER 34 48 52
What You’ll Learn at Real Talk ghd Ink on Pink Campaign Session Air Impact by Dyson
REGULARS 14 66 76 86 88 90 94 100 102
Upfront Industry Happenings The Edit Aarron Baker INhair Product Launches INbeauty Beauty News INbeauty Anti-Pollution Products INbeauty Makeup Removers Insalon Tools and Accessories INbusiness Consult App INbusiness Healthy Environment
22 Hair Expo 2019 24 Hair Expo Awards 26 GenNext 28 Hair Expo Education 29 Hair Expo Stages 30 Hair Expo Insights 32 NAK Re-Brand Event 36 S Event Upcycled 38 ANTI Collective X Liam Hodges 39 Aveda Colour Harmony Finalists 40 L’Oréal Professionnel Colour Trophy 2020 42 Goldwell Color Zoom National Finalists
FEATURES 44 46
50 64 70 72 74 82 84 96 98 99
ghd oracle Education Robert Cromeans and Angus Mitchell from Paul Mitchell Bill Tsiknaris for Alfaparf Milano Adam Ciaccia Dyson Perth Education Roadshow Cool Collection by LuminArt INcollection Leonardo by Alfaparf Milano ghd Stylesquad Lakmé X Telleish INdesign Katamama Pure Repack Comfortel Colour Table
BE INSPIRED BY THE HAIR EXPO WINNING COLLECTIONS THE HAIR EXPO Awards honoured a group of talented Australian and New Zealand hairdressers for their incredible editorial work, and we’re showcasing those collections online for total inspiration. Notable collections include Danny Pato’s Tori collection, which burst onto the scene with bright colours and complementary illustrations of birds to become an evocative representation of Danny’s artistic world, earning him the title of New Zealand Hairdresser of the year for the fourth consecutive time. The bold collection was shown to the awards audience in a video to begin the night, taking these images beyond the second dimension and showing their multifaceted aesthetic. The Eastern inspired collection (most obviously showcased in white painted faces adorned with a uniquely shaped red lip) shows off mostly dark hair looks styled and cut in bobs, undercuts, original textures and intricate shapes. The Shallow collection by Dee Parker Attwood, which won the title of Australian Hairdresser of the Year, was inspired by the diversity of her own skillset, developed over 25 years in the industry and forged in imagination and practice to create the looks. Check out both collections, as well as other images from men’s hair, to state winners, colour, creative force and more on Styleicons. www.styleicons.com.au/category/collections
CREDITS: Hairdresser/Art Director/Fashion Design: Danny Pato, D&M Hair Design, using Davines and ghd | Photographer: Mara Sommer | Ilustrator: Kelly Thompson | Stylist: Rachel Morton | Makeup Artist: Kiekie Stanners
QUE ACADEMY TO EDUCATE IN PERTH FOR THE FIRST TIME WITH THE SUCCESS of the 4-Step Colour Method program from Que Academy sweeping the nation, the academy is taking their agenda west, educating in Perth for the first time. The full day session will cover consultations, freestyle colour, hand-painting skills and foil techniques to truly master every aspect of the colour process. “This workshop’s the perfect method to launch any new team member onto the floor with utter confidence – or bring back anyone who’s lost their way by honing their existing skills and introducing new, strong techniques,” said Monique McMahon of Que Academy. “There aren’t many platforms that offer foiling and freestyle either – these are fundamental techniques that are the backbone of colour service, and will enhance your trending techniques too. We really are aiming to take it back to basics with Que Academy. The course is designed to your salons brand, and business, to the next level,” she continued. To celebrate their inaugural efforts in Perth, there will also be a specialised Q-Social event taking place in the trip, treating the local hairdressing crowd to drinks and canapes. This event will take place on August 16, while the education class will be on August 19 from 10am to 5pm, with lunch provided. www.quecolour.com
SHORTCUTS PARTNERS WITH BGX TO REVOLUTIONISE ON-DEMAND SALON SERVICES
OLAPLEX LAUNCH NO.6 BOND SMOOTHER IN SYDNEY
GOLDWELL ANNOUNCE 2019 COLOR FOR A CAUSE
OLAPLEX LAUNCHED THE latest addition to their take home reparative haircare system at one of Sydney’s top hair salons. No.6 Bond Smoother, a leave-in reparative styling crème with proven ability to eliminate frizz, hydrate and protect hair, was showcased to media and influencers at Paloma in Paddington. Owner and founder, Paloma Rose Garcia, formerly of Oscar Oscar salon fame, said since introducing the brand into her salon two months ago it had fast become a staple for clients’ hair. “Olaplex is now a household name,” she said. “It’s at the top of a client’s request list.” Paloma said all of the colour services now included Olaplex and about 25 percent of cut and dries included it as an add-on. The latest launch, formulated using Olaplex’s trademark bond building chemistry, was used to strengthen, hydrate and moisturise hair to smooth and speed up blow drying times. The No.6 Bond Smoother, a concentrated leave-in smoothing cream designed to be used on damp or dry hair, eliminates frizz and fly-aways to create smooth and sleek styles while defining and smoothing natural curls. Paloma said she loved the fact that it de-frizzed hair and repelled moisture. “It’s absolutely amazing to blowdry with.” www.haircareaust.com
SOFTWARE BRAND SHORTCUTS has made a major global partnership, joining with bgX, an on demand beauty tech service that will help users find and book hair and beauty appointments and purchase retail products, with the rewards going to the salons they’re able to find through the software. While this is currently launching in the US, it shows the direction the market is moving. The bgX platform allows customers to book a hair or beauty appointment with a variety of leading salons. The platform partners with Uber to deliver professional hairdressers to the client’s location within 30 minutes. The aim of the integration is to allow salons a chance to diversify their businesses without disrupting it, satisfying a need for existing clients to utilise this platform for services such as blow-dries and up styles, and keeping colour and cut in salon. “We’re really excited to be partnering with bgX,” said Shortcuts cofounder Joanna Burgess. “By integrating our technology platforms we have been able to create a unique and seamless on-demand booking experience for the client, whilst driving efficiencies for the salon.” The partnership will integrate both platforms, meaning clients can find nearby bgX salons, check availability, search for products and book salon services to their door. www.shortcuts.com.au
GOLDWELL GAVE BACK with their annual Color For A Cause through the month of June. This year, Goldwell donated $25 from every colour appointment at a Goldwell salon in June to the Fred Hollows Foundation, which can help to restore sight. Fittingly, restoring sight and adding brilliant colour to our world and urban landscape should go hand in hand. The Fred Hollows Foundation now works in more than 25 countries and has restored sight to over two million people worldwide, with the titular founder believing that everyone, no matter rich or poor, had the right to affordable eye care. According to the Fred Hollows Foundation, there are 36 million people in the world who are blind, while four out of five don’t need to be with the right care. This is where Goldwell’s colour services came in, and for every client who had a colour service and posted it to social media under the relevant hashtags, the money was donated to fight this battle. www.goldwell.com.au INSTYLE 15
ANTI RELEASE 'ANTIFY' GLOBAL COLLECTION WELCOME THE ANTIFY Global Collection, the editorial offering from ANTI based on global expression that was recently launched in London with a host of big names at the event. With ambassador and collection creator Nick Irwin and special guest and hairdressing master Eugene Souleiman, as well as other editorial heroes, magazine editors and British hairdressing legend Errol Douglas on deck, this new aesthetic was launched to the hairdressing community. “Our ethos of combing hair and leaving it a certain way is represented in the collection, the look and feel is about empowerment with an attitude. If we comb hair and leave it, what does this encapsulate, that’s the message behind ANTIFY,” said ANTI collective Global Creative Director, Nick Irwin. The collection is comprised of six images that showcase inspiring freedom and individuality in the nuance of attitude in hair over actual trends and techniques. www.anticollective.com
BRITISH HAIRDRESSING AWARDS LAUNCH INTERNATIONAL COLLECTION OF THE YEAR CATEGORY THIS BRITISH HAIRDRESSING Awards, sponsored by Schwarzkopf Professional, are an iconic ode to the international hairdressing community. Now there’s a chance for Aussies to get in on the action, with a new category titled International Collection of the Year. The category was announced as open to all qualified hairdressers with a regular client column, who work outside of the UK in a commercial environment and have done so for at least three years (excluding training). With a deadline in June, we now wait with anticipation to see if Aussies made the cut. “British hairdressing has long been considered the best in the world and HJ’s British Hairdressing Awards, sponsored by Schwarzkopf Professional, has always sought to recognise that talent,” said HJ’s executive director, Jayne Lewis Orr. “We’re extremely excited to now be opening up the awards to a global audience." www.hji.co.uk/bha
AFFINAGE PROFESSIONAL ANNOUNCE 2019 COLOUR COMPETITION WINNERS
DISCOVER THE ‘EDUCATE @ PIERROT’S’ TRAINING PROGRAM
THE AFFINAGE PROFESSIONAL 2019 Photographic Colour Competition is in the books, with a myriad of entries submitted to showcase the creativity and technical expertise on offer throughout Australia, New Zealand, Asia Pacific and the Indian subcontinent. Entrants submitted looks inspired by modern colour trends, with a complementary style and finish worthy of editorial accolades. Well done to winners Florrie Nicholls and Alana Hook! The expert panel of judges chose Florrie from Phat Hair & Makeup in New Zealand as the overall winner, lauding her deep indigo root stretch created on pre-lightened hair, as built with the brand’s Infinity Intensives and high-level violets. This look was complemented with a trending lob haircut and bold makeup. The other important award was the People’s Choice Award, with Alana from Simply Beautiful in Western Australia impressing social media fans. She created a rich extra violet root shadow using Infiniti Permanent colours and a pastel colour melt using Pop Art featuring coral, lilac and sky blue tones. A crown braid accented with statement hair clips finishes the look. Both winning looks included vivid purple hues, remarking on current hair trends. www.affinage.com.au
DISCOVER A PERTH based education program that’s worth your time, catering to every level of hairdressing experience, from apprentices to senior stylists and business owners. The training program has been made to fill the market gap of comprehensive education that takes the time to truly upskill its students. This training puts the focus back on these core and integral elements of hairdressing, from cutting at four levels, colour, long hair, Avant Garde, styling that includes photoshoot prep and business intel. The program is run by qualified hairdressers that run the gamut of hairdressing skills and experience. Led by Julie Mahony (Jeffrey), who created Pierrot’s Hair Studio 36 years ago, Julie specialises in Avant Garde styling and editorial expertise, as well as having extensive colour knowledge and training. Sue Morgan is another instrumental educator in this program, as the owner, founder and director of Perth salon Be Ba Bo and a renowned educator in her own right. Sue’s achievements also line her mantle, while she thrives on teaching students to achieve real results and inspiring students to take full pride in their work. Gemma Hanoush will also be an esteemed educator for the program, bringing her 14 years of experience to the education initiative. Gemma is a salon owner with the Pierrot’s family, as well as an educator, mentor, colour specialist and artistic director. www.educateatpierrots.com.au
GET READY FOR BRISBANE HAIR AND BEAUTY EXPO 2019 THE 5TH ANNUAL Brisbane Hair and Beauty Expo (BHBE) is around the corner, taking place on July 28 and 29 at the Brisbane Convention & Exhibition Centre. The exhibition grows every year, and an impressive agenda this year will continue its ascension, with over 7500 industry professionals slated to show up for the major event and over 250 brands on the floor to wow them. The new education format is based on the EduFEST agenda, with sessions that vary between between intimate look ‘n’ learns and hands-on workshops. The agenda is headed by some inspiring names. The Lil’ Off The Top crew is a major draw card, consisting of awardwinning men’s professionals Jules and Benni Tognini, Ryan King, Nathan Yip and more, educating on modern and classic styles. Other iconic names include Laura MacLeod and Lorna Evans. Laura will show every day blonde skills and salon techniques immediately relevant to your salon, while Lorna will teach her speciality long hair with a range of commercial styles created with no more than four sections. The topics on offer will vary in what they can teach attendees. For example Jack Horton will educate on bespoke colour and outside the box colour thinking, Geoffrey Herberg will instruct on mastering the styling iron and curling tong and Luke Reynolds will make his BHBE debut using his award-winning skills to teach on running a successful hairdressing business. Barbering will be an education feature thanks to WAHL and American Crew, and live competitions will also be back with the Sunshine Pro Series Hair Competitions to be staged on both days of the expo. Up to 300 competitors are expected to compete in 10 categories including Upstyling, Ladies Cutting, Colour Futuristic and the popular Salon Team Challenge in a range of divisions. Moreover, the successful Barber Pro Series Competition will be back to decide the best in men’s hair. www.brisbanehairandbeauty.com.au
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JENNI TARRANT SUPPORTS TOORA CANBERRA SALON OWNER Jenni Tarrant of Bond Hair Religion went above and beyond recently to support Toora, a charity run by women, for women, supporting them through homelessness and domestic violence. Jenni slept in her car for a week and only used public bathrooms to raise awareness and funds for the cause. “Many homeless women lived in their cars with their children before receiving the much-needed support from Toora. As tempting as it will be, I definitely will not be turning my car heater on,” Jenni said before her experience. “I hope my project will raise awareness of the challenges experienced by homeless women and children. 100 per cent of all money raised will go directly to service delivery.” www.toora.org.au
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WELCOME JOICO’S NEW LUMISHINE POWERHOUSE REDS THE BENEFITS OF the latest LumiShine Powerhouse Reds from Joico are endless, with true-tone hues, fade-resistant technology and a diverse range of fierce colours coming at you with the new launch. The collection of rich red hues extends from modern rosé, to plum and all of the tone’s variations, making the launch, forgive the pun, straight fire. Along with the new innovations, Joico recruited Katy Perry’s personal hairdresser, Rick Henry of Nine Zero One Salon to create the new Red Quick Melt technique to launch the collection. The multidimensional hues are used in the new, trending look and educated online. “As a colourist, creating that perfect redhead could be a challenge. With the new LumiShine Powerhouse Reds, I know my client will leave with that beautiful, shinny, vibrant, head-turning red that she’s always wanted,” Rick said. The colours are formulated with the ground breaking J5 Fade Resistant technology as well as builtin protection from environmental aggressors and UV rays, prioritising hair health alongside aesthetics and hitting new goals for vibrancy, strength and longevity. This J5 Fade Resistant Technology is comprised of P5 Dye, Bond-Building Argiplex, Moringa Seed Oil and a Quadramine Complex, which combine to offer the colour’s reconstructive properties, advanced protection, condition and moisture, reduced breakage and defences against fading. The Permanent Crème colours last up to 40 shampoos, with double the shine, reduced breakage and 100 per cent replenished hair. With a focus on the client and hairdresser, they’re made with low ammonia and optimal viscosity for ease of application. The Demi-Permanent Liquid Colour protects colour from UV exposure and every day damages, with the same longevity and replenishment as its permanent counterpart. The versatile formula corrects, glazes and glosses, with a pH balanced formula that gives softness and shine. The 14 new shades, and their corresponding technique and education materials around it are making the red hair spectrum unbeatable. Achieve fire results with Joico’s latest colour technology. For more information visit www.joico.com 18 INSTYLE
INTRODUCING THE NEW TIGI COPYRIGHT CARE STYLERS THE TIGI COPYRIGHT range is growing, with the new Copyright Care Stylers, which bring 100 per cent complementary styling services to the brand’s Copyright Colour and Copyright Care. The tools provide a convenient and efficient solution for hairdressers to easily use, in a total experience that prizes versatility and true skill elevation for artistic hairdressers. Built within three compact styling categories of Finish, Prep and Create, and championing hero ingredients such as coconut oil and keratin, the brand welcome a high performance range that covers all of its bases. Copyright is now your salon’s one stop shop for all things hair. It starts with its creative consultation built from its digital platform, includes cleansing, care and hero treatments, expands to colour and lightening and now offers styling and maintenance. This ensures increased service opportunities in a compact range, with the savvy styling range completing every request, from dry hair styling, to events and bridal. This works within the Copyright mantra that offers clients and salons a customisable experience, extreme innovation and that true TIGI touch. The Prep facet of the range is comprised of a Split End Cream and Smoothing Cream Serum, which use keratin, glycerine, a bonding complex, organic coconut oil and a shine and conditioning blend to condition, soften and penetrate the inside of the hair. This allows for less frizz, fewer split ends, moisture, shine and health imbued into the hair, all applied with a smooth and vanillascented application. The Create phase is the
collection’s largest group, comprised of a Texturising Salt Spray, Firm Hold Curl Cream, Multi Tasking Styling Foam, Multi Tasking Styling Cream and a Creamy Finishing Wax. These products are built with styling polymer, keratin, organic coconut oil, dead sea salt, glycerin, a texturising complex, beeswax, priming agent and more between them for ultimate hold, defined curls, definition, texture and control with flexibility. The final Finish phase is defined by the hero Revitalising Dry Shampoo, which absorbs oil to refresh hair, utilising ingredients such as aluminium starch, silica and isopropyl myristate to hide white residue, achieve a matte finish to the hair and add volume and texture. The products provide the final touch to fittingly touchable, well-styled, healthy hair – gelling with the rest of the TIGI Copyright family to become your one stop salon haven. Style, convenience and efficiency first – that we appreciate. For more information visit au.tigiprofessional.com.au INSTYLE 19
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EXPO EDIT IT WAS THREE DAYS OF HAIRDRESSING MADNESS WHEN HAIR EXPO 2019 TOOK OVER SYDNEY FOR A FULL LONG WEEKEND, AND WE CAPTURED EVERY PART OF IT YOU MAY HAVE MISSED IN THE PACKED AGENDA, WRITES SHANNON GAITZ. HAIR EXPO 2019 RETURNED to the International Convention Centre in Sydney’s Darling Harbour in 2019, offering three packed days of events, education, product displays, demonstrations, entertainment and networking opportunities. It was practically a year’s worth of hair industry overload packed into one long weekend. “Wow, what an incredible three days it’s been at Hair Expo! We’ve brought some of the world’s leading talent in hairdressing to Sydney this year to share the skills and techniques that have made them real superstars in the industry, and it’s amazing to see visitors so enthusiastic to learn from them and discover all the latest innovations the industry has to offer. The feedback we’ve had has been amazing and it’s so gratifying to see our visitors feeling inspired and driven for the year ahead,” said Hair Expo’s Event Director, Cory Watson. The inspiration started on the floor itself, as a myriad of longstanding and newly attending brands showed off their products, with over 200 brands exhibiting in total. The Piiq mirror turned attendees’ hair different colours in front of their eyes, Excellent Edges decorated with a chandelier made of blades, Haircare Australia’s stand distributed evo colour like ice cream and so many more brands showed off new launches in bold and dynamic ways. Dyson wowed the crowd with their tools and legendary ambassadors in equal measure, while Rogue Beauty, De Lorenzo, ANTI, Paul Mitchell, Comfortel, O&M, Wahl and Andis were just some of the many floor highlights. The stands ranged from software and new technology, to styling tools, wet products, hair extensions and salon furniture, everything your salon needs to succeed. INSTYLE was also there by the entrance, offering subscriptions and information on the new Real Talk
event, while connecting with the industry at its epicentre. Also on the floor were new and established features to make the event really feel like a festival. The new Advice Hub provided business expertise into topics of tax, salon insurance, accounting, HR and more to answer every important question, while the Festival Hangout was the perfect place to have a snack and catch up with fellow attendees. Live competitions on the floor made for a floor focal point, while the awards gallery with all the finalists’ work on display was your go-to editorial inspirational fix. In the education rooms, the limitless industry possibilities continued, with major brands and industry figures teaching their skills. Big international names included hairdresser to the stars (for example, the Kardashians) Jen Atkin, who gave an inimitable masterclass that had attendees queuing to meet her in person, while TV hair queen Tabatha Coffey gave personalised business classes throughout the weekend. Candy Shaw, AKA the Balay Lama, was also in attendance to inspire and educate on the floor and in the classroom with her expert colour tips, showcasing both technical mastery and easy to use hacks, and Paul Mitchell’s Robert Cromeans and Angus Mitchell proved a feature on whatever stage they stood on. The other education covered every facet of hair knowledge. Hair legend Sharon Blain taught long hair styling, Educator of the Year for 2019 (once again) Jules Tognini educated in men’s hair, expert educator Dario Cotroneo delivered a hero class and Lorna Evans taught bridal hair from every angle, while brands such as Pulp Riot, WAHL and Franck Provost showcased their expertise in hairdressing’s various facets. Men’s hair continued to be pivotal, with important figures such as Uros Mikic leading the way, and business education focused on topics such as social media, business profit and consultation. EDVOS wrapped it all up with the final session, teaching important lessons that hairdressers can use to recognise, respond to and refer when faced with family violence being experienced by their clients and colleagues. On stage, this education continued in enthralling, bite sized fashion across the Main Stage, Men’s Stage and Hot Tools sponsored
Styling Stage. Major names on these stages included Guy Tang, Robert Cromeans and Angus Mitchell, Kings Domain, Nick Irwin, Kobi Bokshish and so many others in these constant, parallel shows across the weekend. All seats were filled and crowds piled up at every stage to catch a glimpse of the action. Off site many brands made good use of this community weekend. During the day, Keune and Kao (Goldwell and KMS) provided specialised events that meant hairdressers were Ubering all over Sydney for their education fix. At night, De Lorenzo, Keune, Haircare Australia, ANTI, Timely Salon and Spa Software and the Australian Hairdressing Council booked out rooms (and in Haircare Australia’s case, a boat) across the city to party like only hairdressers know how. Hair Expo was up late throwing parties of its own, first with GenNext on Sunday and finishing the weekend with the Hair Expo Awards Gala. At GenNext, up and coming hairdressers put on eight enthralling shows centred mostly on themes of gender fluidity, sustainability and true hair art, before Robert Cromeans and Angus Mitchell finished the night with clippers, fans and gravity defying hairspray to have audiences mesmerised. The awards paid tribute to the industry we all love, involving hairdressers in every part of the process and honouring dozens of award winners for their business savvy, creative talent and extreme drive. It was, as always, an annual highlight, with something for every hairdresser who wanted to elevate their career, purchase the latest innovation or simply sip champagne with their salon family. Hair Expo always provides for this in every way, reenergising the industry to continue to grow, flourish, connect and redefine what makes the community so special. For more information visit www.hairexpoaustralia.com
COMMUNITY CUP THE HAIR EXPO AWARDS PUT OUR LOCAL INDUSTRY IN THE SPOTLIGHT, HIGHLIGHTING THE TALENT, RELATIONSHIPS AND HISTORY THAT MAKE OUR NATIONAL SALON INDUSTRY INIMITABLE, WRITES SHANNON GAITZ. HAIR EXPO 2019 WRAPPED up with its annual awards gala, putting the emphasis on the incredible hairdressing community we’ve built and continue to propel, innovate and invigorate through experiences like Hair Expo. The awards night put a plethora of local and international hairdressing figures on the stage, honouring so many of them for their skill, creativity and legacy. Hosted by iconic members from inside the industry itself, Gary Latham, Benni Tognini and 2018 Australian Hairdresser of the Year Joey Scandizzo, the jokes and speeches were kept industry-specific, entertaining the 850 strong crowd by lovingly skewering the Australian hair landscape, its notable moments and well-known figures. Other presenters on stage included Tabatha Coffey, Candy Shaw, and a myriad of other brand representatives and former award winners, putting our best collective industry foot forward. In addition, last year’s national winners, Joey Scandizzo and Danny Pato, showed off two videos that highlights the industry capabilities, with Danny showing its editorial scope in his new artistic collection, and Joey presenting a video about the industry and why it’s such a promising career step. For the awards, 115 finalists competed across the
Dee Parker Attwood and Danny Pato
categories, chosen by a panel of 11 international and 10 local judges, in categories ranging from business, to education, salon acumen and of course creative accolades for each state, country, men’s hair, session styling, colour, emerging talent and much more. The night finished with some major winners. The pinnacle title of Hair Expo Australian Hairdresser of the Year was given to Dee Parker Attwood for her ambitious and technically brilliant collection, while Danny Pato made history with his bold Eastern inspired collection, winning New Zealand Hairdresser of the Year for an enormous fourth year in a row. “I am so excited and honoured [to be awarded Hair Expo Awards Australian Hairdresser of the Year]. This is honestly one of the best nights of my life and I am so happy to have this result because I created a collection that was really hard work and not necessarily conventional,” Dee said. “I’m really happy that this is the collection that got me to this incredible position. I’m so proud thankful to be here.” “Winning [Hair Expo New Zealand Hairdresser of the Year] even after four times still feels amazing. It keeps pushing me further and further and I keep aiming to come back stronger, and more unique. I love pushing myself and I love the challenge. Winning tonight still feels like the first time,” Danny said. Other huge victors included Papas and Pace salon, which won for Salon Team of the Year, Master Cutter of the year for Dmitri Papas and Colour Technician of the Year for Justin Pace. Sam James went home with two trophies, being awarded South Australian/Tasmanian Hairdresser of the Year and then Editor’s Choice on top of that. The most emotional moment of the night was when industry royalty Sharon Blain was inducted into the Hall of Fame for a second time, building on her 1995 induction, as she accepted the award to speak of her love of the industry with her family on stage behind her. “What an epic Hair Expo Awards 2019 has been! The calibre of talent really has exceeded all my expectations,” said head judge and awards ambassador Julie Piantadosi. “To each and every one of the finalists, hold your head up high because you are among the best of the best in our country. I would
CONGRATULATIONS TO ALL THE WINNERS! AUSTRALIAN HAIRDRESSER OF THE YEAR Dee Parker Attwood – Wieselmann Salon NEW ZEALAND HAIRDRESSER OF THE YEAR Danny Pato – D&M Hair Design HALL OF FAME INDUCTEE Sharon Blain COLOUR TECHNICIAN OF THE YEAR Justin Pace – Papas and Pace MEN’S HAIRDRESSER / BARBER OF THE YEAR Tom White – Rubi Hair CREATIVE FORCE OF THE YEAR Elle Schoemaker – Stelios Papas Toowong MASTER CUTTER OF THE YEAR Dmitri Papas APPRENTICE / STUDENT OF THE YEAR Bridie Meehan – Joey Scandizzo Salon SALON TEAM OF THE YEAR Papas and Pace SESSION STYLIST OF THE YEAR Richard Kavanagh – DLM EDITOR’S CHOICE Sam James – SJ Establishment BEST SALON DESIGN Kinky Curly Straight EDUCATION BUSINESS OF THE YEAR Barbery the Craft of a Barber EDUCATOR OF THE YEAR Jules Tognini
Papas and Pace
personally like to thank my hand picked superstar judges for their seamless efforts. And to all the winners – congratulations for making your mark and you deserve to feel really proud of your amazing achievement. I’d like to give a huge congratulations to Dee Parker Attwood for winning the prestigious Hair Expo Australian hairdresser of the Year award. Congratulations everyone. Let’s celebrate!” The judging panel tasked with choosing the winners spanned far and wide, with the international contingent consisting of Trevor Sorbie, Tabatha Coffey, Sally Brooks, Jamie Brooks, Peter Gray, Nick Irwin, Mark Leeson, Andreas Stavrou, Guy Tang, Michael Levine and George Alderete. The local judging panel was made up of legends like Emiliano Vitale, Sandy Chong, Danny Pato, Caterina Di Biase, Stelios Papas, Justin Pace, Brad Ngata, Jules Tognini, Brownwyn Illingworth and our own INSTYLE editor Cameron Pine. A specialist business group of judges was made up on acclaimed business stars such as Ruth Browne, Enza Ferraro, Charles Marcus, Faye Murray and Anthony Richardson. “The calibre of entries this year was incredible, and it’s amazing to see the level of talent within the Australian hairdressing industry. We wish to congratulate all our winners and finalists tonight – we’ve loved seeing your talent and creativity come to life through your work,” said event director Cory Watson. “The Hair Expo Awards are the longest-standing and most prestigious awards in Australian hairdressing, so to be named a finalist or winner is a true achievement. The industry coming together for the Hair Expo Awards tonight has been a highlight of Hair Expo Australia this year, and we’re thrilled to celebrate together in Sydney.” Another three days and a huge night dedicated to this incomparable community puts Hair Expo in the books for 2019, and it was sent off in fitting fashion, with artistic inspiration, business expertise and true care for our local network shining through. For more information visit www.hairexpoaustralia.com
INDUSTRY BUSINESS PERFORMANCE OF THE YEAR ECOHEADS SALON BUSINESS OF THE YEAR Circles of Hair
STATE CATEGORIES: NSW-ACT HAIRDRESSER OF THE YEAR Nathan Cherrington – Salon Zephyr SA-TAS HAIRDRESSER OF THE YEAR Sam James – SJ Establishment VIC HAIRDRESSER OF THE YEAR Lyndal Salmon – BIBA WA-NT HAIRDRESSER OF THE YEAR Hayley Keep – Earth Wind Fire Hair QLD HAIRDRESSER OF THE YEAR Elle Schoemaker – Stelios Papas Toowong
Kinky Curly Straight
GENESIS WITH HUNDREDS OF POTENTIAL HAIRDRESSERS IN THE CROWD AND AN AWE-INSPIRING, HAIR-CENTRIC SPECTACLE ON STAGE AT GENNEXT 2019, WE IMAGINE THE TALENT IN THE ROOM SPARKED A FAIR FEW NEW CAREERS, WRITES SHANNON GAITZ.
A World Of Colour Mood
GENNEXT 2019 TOOK on Hair Expo with aplomb, creating a huge spectacle at the International Convention Centre in Sydney by showcasing hair art, relevant creative themes and supreme skills from emerging talents in the hair industry. With the finale coming by way of Paul Mitchell international hair legends Robert Cromeans and Angus Mitchell, it was a night to leave your preconceived ideas of hair squarely at the door. With 100 guests in the huge crowd there courtesy of the Australian Hairdressing Council’s Skills Road program to showcase a pathway into the industry for students, the inspiring shows would have had many dreaming that they too could one day be backstage. INSTYLE partnered with the show as it does every year, referencing our publication’s constant focus on hair creativity and education to continuously push our industry forward. The tone of the night was set by its incomparable returning comperes – hair industry cool kid (who the next night won Educator of the Year, speaking to his role in growing talent), Jules Tognini, and newly minted King of the Jungle, Richard Reid. The comedic duo riffed off each other, brought people on stage to indulge in some car pool karaoke and spilled secrets game show style throughout the night, adding a comedic dose to a night of artistry in the ideal balance. The shows touched on many important themes and aesthetics relevant to the current hair industry. Some shows offered a haunting and regal dramatic portrayal, while others dived into significant topics of gender fluidity and sustainability. Kicking off the night was Royals Hair, as sponsored by O&M, which began with a fittingly dark regal look in ‘The Originals’. An opulent throne at centre stage gave way to black fashion styling, heavy makeup, bold hair shapes, masks and other accessories and an all-round Avant Garde aesthetic, perfect for GenNext as told through dance. 26 INSTYLE
Next, the UK FAME Team presented ‘Sign Of The Times’, an evocation of gender fluidity. As words popped on screen behind the models (acting as literal signs), an explosion of colour defined the runway in hair and fashion, welcoming prints, vivid hues and creativity on to the stage over strict gender lines. The third act came courtesy of styling expert Lorna Evans and TAFE Gippsland in one the most theatrical shows of the evening. ‘Living Doll’ was exactly as the title suggested, showcasing models performing in perfectly tailored movements to resemble figurines, while styled to reflect this aesthetic in their fashion styling (think tutus and lace), doll-like makeup and pastel hues. The hair looks also took on these pastel tones in major hues of pink, blue and yellow, as well as presenting big shapes, the use of padding and intricate, Avant Garde long hair styling techniques, all in a musical showcase. The environment was a key theme in Ella and Jade’s ‘Abyss’. As shots of the ocean flashed on screen to set the tone, the hair and fashion styling was anchored by the use of plastic, providing a social commentary on this environmental concern as the material created bold and diverse looks in the edgy runway show.
The World of Colour
For Head Over Heels salon, their ‘Equal’ show spoke to the brilliance in diversity. Part runway show, part dance performance, every aspect of the show, from the model’s age, gender, size, age and, certainly, hair look was diverse, creating a captivating and relevant spectacle on stage. The show presented the beauty in every human, giving every model their moment on the catwalk to shine as their flawless, loud and creative selves. Bond Hair Religion literally sent in the clowns with ‘Dazed’, creating a moody show filled with a vocal performance, model on stilts, acrobat, set of twins straight out of a horror film and more. Huge hair looks and audacious materials took this show to new Avant Garde levels, as the music transitioned from creepy to pulsating, imbuing the room with its undeniable DNA. Sustainable Salons and Box Hill Institute combined again for ‘The Art of Waste’, utilising the talents of the students led by Sustainable Salons ambassador Shaun McGrath to create a rocking
show centred on recycling. Models outfitted in wigs and fashion styling made from waste took to the stage, dancing with rubbish collectors to showcase how fun sustainability can actually be when merged with hair art. ‘Mood’ was the final show from the up and coming hairdressers, as created by the Vivo Emerging Talent Artistic Team. This show dispelled with gender entirely, offering bold colours, risqué fashion styling and bright and big hair looks with clear Drag elements, all situated on heels and fishnet stockings, and leaving a trail of glitter in its wake. The grand finale came courtesy of Paul Mitchell, namely their international hair heroes Robert Cromeans and Angus Mitchell, for ‘A World of Colour’. Live hair cutting and styling in a dynamic setting was just the beginning, as the duo turned this into true performance art. Think hairspray used to make hair truly defy gravity, and the combinations of fans and clippers for a deathdefying final look. With Robert’s trademark energy emboldening the entire stage, the myriad of hair looks showed off the brand’s beauty and creativity in equal measure. If this was a student’s first time seeing the inimitable world of hair artistry, we’re sure they left with their perception changed and imagination expanded upon. As a testament to the creativity, opportunities and pure fun that can be experienced in the world of hair, GenNext delivered, as always. For more information visit www.hairexpoaustralia.com
EDUCATION FIRST WHILE THERE WAS PLENTY OF SHOPPING, PARTYING AND CELEBRATION TAKING PLACE ACROSS HAIR EXPO WEEKEND, THE EDUCATION ROOMS BROUGHT IN EXPERTS FROM AROUND THE GLOBE TO PRESENT THE TRUE VALUE AND GROWTH TO BE GAINED AT THE EXPO. THREE DAYS OF pure hairdressing just took place at Hair Expo 2019, overwhelming Sydney’s International Convention Centre with hair brands, shows, events and, importantly, education. Beyond the floor, the stages and the parties, there was some important work being done in the education classrooms of the ICC, with attendees learning about business, social media, hair health, hair styling, cut and colour and more in a series of sessions, presentations and classes taught by national and international hair legends. The biggest global headliners came with much fanfare, as celebrity stylists, colour gurus and business experts descended on the expo. Famed Aussie expert and TV star Tabatha Coffey was a particular highlight, as she offered exclusive one on one coaching and intimate group sessions to offer extremely personal and relevant advice to businesses. She shared her extreme expertise and knowledge on every day of the expo. Candy Shaw, AKA the Balay Lama, was another international headliner, educating on the floor and in the classrooms with her Painting Balayage 2.0 workshops. Candy taught her expert tricks of the trade, such as the soft touch, handle placement and emotional attitude necessary for balayage. She educated from an extreme technical standpoint, while also offering easy to use hacks, like her tip to “colour the cut, rather than cutting the colour”, knowing where to leave dark tones to enhance the light. Jen Atkin completed the trio of huge global pulls to the expo, educating her Once In A Lifetime masterclass on behalf of electrical styling juggernaut Dyson. Jen showed off three expertly styled looks with the Dyson tools and praised the all-new AirWrap in particular as a game changer 28 INSTYLE
of modern style. Afterwards, attendees queued for a meet and greet and selfie with the famous hairdresser. The Sunday full of education ran the gamut, with hands-on workshops, business workshops and more. In business, Lorna Evans taught her secret formula for bridal success and pricing, while Claire Deane focused on the power of online content to transform followers into actual salon clients. Neil McCalum delivered a business session that offered complete transparency in how to achieve salon success, and Billy Rickman made the business side personal by coaching on mindset. Creatively, Franck Provost showed off live cutting and styling, as well as their famous pre-done balayage, hair legend Sharon Blain showcased a look and learn on her Masters Edition, Maher Aslan presented dramatic hair transformations to wow the audience and Dove Palmer and his team showed off their unique salon method. The Australian Hairdressing Council once again proved their industry impact by introducing attendees to a group of disruptors, and Uros Mikic, as well as Sharon Blain once again, made education practical with workshops where students could learn from the best. On Monday, new education opportunities ranged in topic from a variety of legendary educators. Awardwinning educator Dario Cotroneo led the pack with his morning session, and Educator of the Year Jules Tognini followed up with his Dudes session on men’s hair. Barbering had particular focus as the WAHL Education and Artistic Team showed off their disruption collection of male looks and Eoin McCarthy showcased a modern approach to men’s cutting, while Jordan Tabakman concentrated on flawless fades.
In business, social media continued to prove pivotal. Heather Porter instructed on growing your business through Instagram, before running an advanced social media boot camp, which acted as a workshop in which students followed her key insights step by step on their laptops. Marketing was another relevant business topic coached by Billy Rickman, while Mick Dwyer delivered extremely useful tips on how to increase profit and get the most out of your price list. Bernadette Beswick showed versatility with two sessions, one on consultation and the other on cutting skills. Creative hair hosted brands such as Pulp Riot, whose international team presented their explosive colour to a captivated audience, and the Barbery Artistic Team who showed off their Switch collection. Lorna Evans taught her long styling in tips relevant to the set and the salon, while Dove Palmer delivered more creative education. Trichology was a supreme focus in a two part session on hair and scalp health by De Lorenzo’s Megan Yabsley and Simone Abaron from Apotecari. The final session of the expo was thanks to EDVOS, and entirely free to attend to make a true difference to the hair industry as they taught hairdressers the 3 Rs, how to recognise, respond to and refer when faced with family violence experienced by their colleagues and clients. The seminar ran through the shocking stats of violence against women in Australia, showcasing its significance in our female-driven industry. The seminar walked through a hairdresser’s role in this crisis, what warning signs to look out for and facts of what to do and what not to do. With this significant seminar ending the weekend of education, it’s clear that every facet of the hairdressing world was covered in full. If you’re looking to better yourself as an artist, business person or even just human being, Hair Expo is the place for elevation every year. For more information visit www.hairexpoaustralia.com
CENTRE STAGE ALONGSIDE THE INNOVATIONS ON THE HAIR EXPO 2019 FLOOR, THREE STAGES SITUATED ON EACH SIDE OF THE EXPO SPACE BROUGHT THE EVENT TO LIFE, WITH CONSTANT, FREE EDUCATION DELIVERED TO PACKED OUT AUDIENCES. IN 20 MINUTE sessions all day, every day of the long weekend, the Main Stage, Men’s Stage and Hot Tools sponsored Styling Stage hosted some massive names and a range of inspiring shows. All in all, over 100 shows meant there was always something to do and lots to learn at Hair Expo. The festivities began around 11am on Saturday, as the Main Stage started its agenda and filling seats. On the Saturday, acclaimed educator Dario Cotroneo took to the stage, as well as famed groups and brands such as the UK FAME Team, the WAHL education and artistic team and Glampalm, among others, covering cutting-edge collections, clipper work and styling techniques. Robert Cromeans and Angus Mitchell of Paul Mitchell were huge international drawcards to kick off the weekend’s outstanding agenda. On the Men’s Stage, new collections, classic barbering, shaving and barbering for hairdressers were all must-attend topics for men’s hair enthusiasts, with educators such as Jules Tognini and lil’ off the top, Jake Putan and Eoin McCarthy taking charge. The Styling Stage saw Same James, Lizzie Liros, Seamless1, the Hot Tools Australia Team and other styling experts teach on sustainable styling, romantic braids, hair extensions, frizz control and express styling hacks. Sunday proved a huge day for the stages, with over 40 shows on expo’s busiest day, and nary a seat in sight at the busy stage shows. The Main Stage welcomed Guy Tang as a major international headliner to present his only show for the expo, focusing on colour identity. Other brands made a huge splash, as the Box Hill Institute and Sustainable Salons’ Shaun McGrath educated on artistic wiggery, lil’ off the top partnered with Excellent Edges, Nick Irwin showcased ANTIFY, Peter Beckett educated for Moroccanoil, the Evo team created cool looks on stage, Palmer&Company finished off the day and Robert and Angus from Paul Mitchell returned to present. Big name hairdressers also educating at this spot included Belinda Keeley, Kobi Bokshish with Stevie English, Emiliano and Lisa Vitale and Sam James, Lorna Evans, Brad Ngata and the Aussie FAME Team, becoming a veritable who’s who in hairdressing. A Q and A with hairdresser to the stars, Jen Atkin, was a daily highlight. The Men’s Stage was equally active, and features included sessions on precision cutting, alternative techniques, runway looks and more from iconic barber brands such as Kings Domain, WAHL,
Paul Mitchell team
lil’ off the top, Evo, Andis, Reuzel and the Barbery Artistic Team, with men’s hair heroes leading the way. The Styling Stage saw over a dozen shows with a focus on curls, red carpet hair, long hair looks and Avant Garde, with returning favourites from Saturday and new faces such as Sarah Laidlaw, Paula Hibbard and the O&M Style Stars. On the final day of the expo, the stages stayed frenetic. The Main Stage welcomed an Excellent Edges dream team including Kobi Bokshish, Sam Overton, Nikki Porter, Matt Minol and Pete Walstab, while the legends at Royals Hair, Mary Alamine and Travis Bandiera, presented on behalf of O&M. Pulp Riot took to the stage to present bright, bold, clickable colour, both the UK and Australian FAME Teams presented new collections. The day ended with a live competition in collaboration with TAFE and WorldSkills in a dynamic and exciting presentation. Barber Brands was a returning face on the Men’s Stage, educating at different times on shaving and beard work, while Cole Thompson for Hattori Hanzo Shears taught the skills for precision cutting – while the brand also educated in precision styling on the Styling Stage. Many of the big name brands from the first two days returned to wrap up expo with more skills and must-see men’s techniques to take back to the salon. The education continued on the Styling Stage as well, as Hot Tools continued their diverse education portfolio, Lorna Evans taught deconstruction and reconstruction in styling and Jodie XO and the Australian/NZ Young Gun taught the prevalent topic of social media styling. There was never a boring moment at Hair Expo, especially with three stages dedicated to diverse, comprehensive, awe-inspiring education complementary with the admission ticket. With hairdressing legends inspiring from the stages, to the classroom, events and beyond, you couldn’t turn around without something inspiring catching your eye – just the way we like it. For more information visit www.hairexpoaustralia.com.au Robert Cromeans
EXPO INSIGHTS IT WAS IMPOSSIBLE TO BE EVERYWHERE AT ONCE DURING THE FRENETIC INSANITY THAT WAS HAIR EXPO 2019, BUT TEAM INSTYLE MADE IT OUR MISSION TO COVER IT ALL, RUSHING BETWEEN EDUCATION ROOMS TO PICK OUT THE KEY INTEL, COMPREHENSIVE QUOTES AND MAJOR INSIGHTS FROM A WEALTH OF LOCAL AND INTERNATIONAL CREATIVE, HAIR HEALTH AND BUSINESS STARS. WHAT WE DISCOVERED WAS A DIVERSE ARRAY OF EDUCATIONAL, INSPIRATIONAL TAKEAWAYS SURE TO SPEAK TO YOU AND ELEVATE YOUR OUTLOOK ON THE INDUSTRY. THESE WERE OUR FINDINGS. ON BUSINESS Scott Missad reminded his audience that people are the product, so your employees and their behaviours create the constructive or deconstructive atmosphere of your business. “True success comes from relationships,” he said, warning against the business pit falls of instant gratification, external comparison and a ‘grass is always greener’ mindset. Specifically, these relationships can be created with “obsessive consultations” that are as good on the 50th visit as the first, as well as touch point of difference that exceed expectations. Mick Dwyer presented ‘Pricing your Services For Profit’, where he taught salons to identify their values (for example, service times, family needs, skill, education, reputation and much more) and charge to cater to that, rather than ever reducing prices. He outlined an action plan for salons to use their demographic and values to calculate their perceived value online, create a concise price list based on it and plan a strategy for regular, small price increases. Also, share your achievements with your clients, reward your team and always have self belief for success.
“Everyone that knows me knows that I’m sick of hearing views about millennials and the state of the industry and how they’ve destroyed things. We need to change our business models and build them around the next generation,” said Tom White.
ON SOCIAL MEDIA
“If you don’t do what you love in business it won’t work. I really had to stop saying yes to things that don’t help me. I regularly ask myself the question, does this spark joy?” shared Mia Devries.
Heather Porter’s Advanced Social Media Bootcamp taught how to build custom audiences and target people who are constantly engaging with your business on social media and don’t just follow. “Don’t waste ad spend with old and unengaged audiences,” she said, also teaching how to create custom email audiences based on these engaged followers, as well as lookalike audiences t target a similar demographic.
Lorna Evans brought the mathematics into bridal services with her online services and formula, calculating every aspect of the number of services, travel time, price of padding and hair accessories, total budgeting and more for the whole bridal party, working it out to an exact science.
“I didn’t sit around and plan my following strategically. YouTube started as a way for me to save and upload my work and I really began to see its power when I woke up with thousands of comments,” said Adam Ciaccia on the Industry Disruptors Panel. “YouTube doubled my salon’s turnover in the space of 18 months.”
Uros Mikic in Best of Men focused on showing how to do the latest men’s fashion trends in a commercial, salon-friendly way. Uros said he aimed to give stylists the best looks and tools they could use in their salons on their clients immediately with the aim of increasing profitability. “Balayage is an emotion of how to paint hair, it’s about how you play to that emotion,” Candy Shaw explained, in a workshop that covered paddle placement to avoid line, the necessity of a soft touch in balayage, creating balayage as a colour filter and coating. She told her audience to “colour the hair, rather than cut the colour” in their salon process, while teaching creative and technical techniques “shoe-stringing” and “crack the egg” for application and colour melt.
ON EVERYTHING ELSE
“I was fortunate enough to start my hairdressing career with TONI&GUY but it wasn’t until I went freelance and started getting too many clients to service them from my home salon and more family members join me that I really saw the huge influence that a strong social following had on my business,” said Natalie Anne. “I am on this stage because of social media. I have now decided to take four full days off my salon business so I can create content for 4 days.” “Mindset is number one. Social media has us watching someone’s highlight reel and you’re comparing it with your behind the scenes footage,” shared Billy Rickman.
ON CREATIVITY “We take our inspiration for hair from the materials we have to work with, head shape, bone structure, hair length and density. Mixing these with the concept of beauty and individuality we find inspiration in each person,” were the wise words from Palmer and Co. “You will not get the engagement without creative content to support your cause. Creating fresh content regularly is proven to grow your business. Content converts visitors to followers and is the fastest way to gain new salon clients,” said Claire Deane in her Content is King seminar. “I wanted to do more than standard haircuts so I try to combine different types of fades with my haircut and styling techniques. With the boys we are seeing lots of haircuts with texture through the top with signature statements through the sides. I create my own asymmetrical hair lines to make the boys stand out on stage,” said Anthony Staltari.
“No matter where I go around the world, my favourite place to come back to is the hairdressing industry in Australia. Not just the standard of work and salons – it’s your open mindedness and ability to change and evolve that I love the most,” Tabatha Coffey said. “I’m an average hairdresser but I just have great relationships with people. It’s often what we hate the most as stylists that is the favourite part of the client service – the shampoo,” said Robert Cromeans. Simone Abaron and Megan Yabsley educated on trichology and scalp health, discussing hair nutrition, naturopathy, and the reasons and symptoms for a variety of scalp illnesses. Top tip: “If you’re shampooing every day using the correct products, it’s OK. The thing that will kill the hair is over-styling.” EDVOS explained how dire family violence in Australia is in their training for salon professionals, teaching hairdressers to recognise, respond and refer when they witness colleagues or clients experiencing this trauma, due to the trusted role hairdressers often provide. Your role is to believe them, maintain boundaries, encourage them to get help, know where to refer them and respect their privacy. You must not encourage them to leave, which is when they are most likely to be killed, try to be a councilor, deal with it on your own or be judgmental. Inspirational quotes abounded at the expo’s annual Top Salon Summit. “The most powerful quality is that of acknowledgement. Heart is the most important quality a leader can have,” Todd Sampson told the audience. “Most people aren’t creative thinkers and find it difficult to see problems from multiple fresh perspectives.” “We’re stronger if we work together as hairdressers and share our knowledge,” said global hair superstar Jen Atkin, highlighting how competitive the hair industry is but affirming that it’s positive to see culture shifting towards more of a collaboration. INSTYLE 31
WORLD OF NAK
Left to Right - Carmen Rigney, Laura Geitz, Tony Rigney, Gretel Tippett, Kimberley Busteed and John Cash
CELEBRATING 15 YEARS SINCE THE MUCH-LOVED AUSTRALIAN BRAND LAUNCHED ONTO THE MARKET ALSO REALISED THE OPPORTUNITY TO RE-LAUNCH UNDER A COMPLETELY NEW AESTHETIC, ONE THAT KEEPS NAK’S LOYAL COMMUNITY AT THE FOREFRONT OF AUSTRALIAN HAIR CULTURE, WRITES CAMERON PINE.
Amy Sheppard & Emma Sheppard from We are Sheppard and Fernando Hervas
Sammie Obrien and Emily Dickson
AN UNDENIABLY FAMILY run business with a stronghold on the Australian market like no other, Nak, Natural Australian Kulture (with the definitive culture with a K), embarked on a simple philosophy from day one – a brand for hairdressers to support professionals and provide quality products that Australian’s generally feel proud to use. Welcoming guests to an almost blank canvas that was transformed into a world of Nak, Brisbane’s Lightspace in Fortitude Valley was overrun with flushes of pink, balloons, rose and leading wines with a personal touch of a soft pink rose and a recycled paper bag full of products for every guest could take home. Intimately styled the night was synonymous with the brand’s achievements – somewhat the quiet achiever with a mindset that keeps Australian owned salon businesses proud to be a partner. Staying well into the night and after the official proceedings which felt more like an up-close and personal with the founders in their home, guests enjoyed giveaways including travel vouchers and gifts from electrical brand H2D as well as photo opportunities alongside a media wall of pink balloons in almost every hue imaginable. A fully immersive Nak styling station where guests could really connect with the brand allowed for endless styling opportunities and plain and simple hairdressing fun. Brand Founders Tony and Carmen Rigney alongside John and Karen Cash
David 'Lutsy' Lutteral and Emily Seebohm
gave an insight into what the Nak brand truly means to them as a family business. “We never expected to be half as big as we are today and congratulations to everyone who has played a big part of where we are with salons and the media,” Tony said. With 100 staff and a network of 2500 salons, Nak has garnered a heavy following, not just through the trade but media as well, largely thanks to Daryl Agnew and his obsession with Australian actors in film and television – there’s pretty much not one show or well-known Australian actor that hasn’t been touched by Nak. Daryl’s comedic nature set the scene for a night of true laughter and celebration with his unique take on covering all the important things that matter to hairdressers. “You don’t buy your haircare where you buy your vegemite. You can’t crack an egg on your head and expect it to smell good and look great,” Daryl said. “Supermarkets aren’t the environment for
Which ‘Plex are you using? Faith Williams and Anya Sullivan
DJ Mollie Rose
Natasha Rodway and Millie Alcorn
haircare and our mission has been to create beautiful haircare for everyone.” Daryl spoke about the relationship the brand has with what make us as consumers feel good, embellishing his own hilarious version of how the Nak journey unfolded and his connection with the brand that runs so much deeper than just the product. Starting with an original range of care and styling that now spans into every realm and offers a complete solution for every salon looking for true loyalty and one solid partnership from colour to care and right down to the little things, giving back and a completely Vegan approach to haircare. Karen spoke about the importance of packaging, revealing that approximately 70 per cent of consumers make a purchase based solely on packaging alone. “Vegan products are brand disruptors and are shaping the beauty industry, driven by millions of consumers passionate about the environment and animal rights,” Karen said. “When you choose Vegan ingredients you are reducing your carbon footprint so your brand and products treads more lightly and align with consumers who are reconciling purchases to ensure the products they consumer are aligned to this belief,” Karen said. ‘Vegan’ is now printed proudly on the front of all Nak Vegan friendly products. The overwhelming sense of pride and humble disposition of each person on the Nak management team shone through Lightspace and into the minds of the various celebrities, tv presenters and special guests
in attendance including 800 words actor Melina Vidler and some of our favourite sporting identities but never falling short of their original promise as a company. “Our main interest has always been for hairdressers to understand that we are partners and there for them,” Tony said. “Congratulations to Hannah from marketing and helping strengthen our brand vision behind it and to Daryl also who has played a huge role to how we are accepted with the media. Thanks also to all of the ambassadors and bloggers that have been with us for so long as well as trade media for all of your support,” Tony said. With Daryl sliding into DMs for so many leading names, Nak is proof that this approach to engaging and creating loyal followers to the brand pays off. The Voice, My Kitchen Rules and a host of other Australian dramas are official partners to Nak and Hannah’s passion for a product packaging aesthetic that has taken Nak from the early 2000s and into a more minimalist and widely appealing aesthetic shows in every new label, from the packaging of whites, soft pinks and subtle metallics to pops of colour without being overbearing, Nak’s packaging perfectly aligns with the Australian hair culture of relaxed and approachable with a lived-in attitude. From the tagline ‘only a hairdresser knows’ to a social following on Instagram of close to 30,000 and passion at the heart of every single product Nak makes ensures that Nak never rests on their laurels, a constant evolution in every way imaginable is key to their success. Now in 25 countries and with the heart and drive to always produce new and better ranges, the Nak journey even after 15 years feels like it’s only just beginning. We are so proud of this innovative Australian born brand that’s taking on the world. For more information visit www.nakhair.com.au
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TALK TIME EVERY FACET OF THE SALON BUSINESS WILL BE COVERED AND ELEVATED IN FULL AT THE UPCOMING REAL TALK BUSINESS EDUCATION EVENT, AND WE’VE PICKED OUT FIVE PERTINENT TOPICS YOU’RE SURE TO LEARN ABOUT IN THE DYNAMIC AGENDA. THE REAL TALK BUSINESS EDUCATION event is rapidly approaching, set on August 5 at Ovolo Woolloomoolo in Sydney with an outstanding line-up of speakers to inspire and engage in every facet of salon life. If you’re looking to improve your salon’s tech life, social media presence, business practices, luxury elements and so much more, Real Talk will be your one stop shop, with iconic educators and salon owners there to teach you every trick of the trade. With networking opportunities interspersed throughout the day and a meaningful forum to conduct these conversations, as compered by noted retailing speaker and MC Terry Hawkins, here are 5 things you’ll definitely learn at Real Talk, and then some.
1. TECHNOLOGY, SOCIAL AND ONLINE SKILLS The agenda includes James Fitzgerald, the Director of SMK Social Media Knowledge, who will talk about his expertise in this incredibly relevant field and give you the skills you need to master it. Of important note, James will share his insights on making money through Instagram posting. Beyond social media, technology and its important use in every day salon life will be a big part of the agenda, with a tech panel of exceptionally experienced salon owners who are using technology in their businesses in a very different way. You will gain insights, tips, advice and understand some key benefits that will be shared.
2. CONSULTATION Consultation will be a key cog of the day thanks to celebrated consultation king Dario Cotroneo and his expert seminar. The leader of DCI Education will teach 34 INSTYLE
attendees the art of the consultation to imbue every salon with this necessary, important business element in the best possible way. The multi-award winning educator has conducted this education worldwide as is seen as a pioneer in the realm of salon communication, making his insights unmissable.
3. RUNNING A SALON Prolific salon leaders will take to the stage to speak from their extreme experience about salon management and processes. For example, Oscar Cullinan and Lee Cohen, of the iconic Oscar Oscar Salons fame, will teach ways to build a luxury brand, the results of which are evident in their business of three decades. Meanwhile, the team at Edwards and Co will present ‘Uncensored’, using their unique brand DNA that has seen them become one of Australia’s most noteworthy salon families to talk about the new salon space, building on their many locations and iconic national brand identity. Meanwhile, editorial, salon and education queens Renya Xydis and Monique McMahon will present a version of their popular For The Love course, using their varied personal experience as titans of the Australian hair industry to reach and aid salon owners in diverse ways.
4. INDUSTRY INSIGHTS This is a forum for the industry to come together and learn as a community, and major insights from our local salon
culture will be shared on stage. Francesco Ruggerino, who has built a thriving salon empire of Prema in Sydney and New York, will speak about changes in the industry and how he reacts to trends and entrepreneurship in an ever-changing environment. The first panel of the day will cover industry insights and host successful business owners and hairdressers such as Angela Sassano of King’s Domain, Sheree Knobel of Bixie Colour, Sharlene Lee of Circles and Wendy Gunn from Ink For Hair. Each has a unique perception of, and experience in, the hairdressing sphere, through which they have all achieved enormous success.
5. NETWORKING How often do you get to network with hairdressers in an environment where shared knowledge is the key and having the ability to ask questions from salons who you may not normally speak with is encourage? Networking opportunities throughout the day and after the education session catapult this beyond an education event into a fully fledged industry experience. As a clear rung on the ladder to success, Real Talk will take what you think you know about business, technology and salon life and transform your perception, elevating your skills and space to truly luxury with a comprehensive day of education run by the experts. Sign up now. For more information visit www.realtalkbusiness.com.au
S CLUB SUSTAINABILITY WAS AT THE FOREFRONT OF THE AGENDA FOR S EVENT UPCYCLED, WHERE SUSTAINABLE SALONS AND BOX HILL INSTITUTE MADE ECOCONSCIOUSNESS ENGAGING, INFORMATIVE AND FUN FOR THE GOOD OF THE PLANET, WRITES SHANNON GAITZ. DURING MELBOURNE KNOWLEDGE planet and how we can adapt that to have the future we want. Week, at the heart of Federation Square The evening also highlighted the Box Hill Institute and the at Deakin’s Edge, salon representatives amazing work they do, hearing from the institution’s members and industry members congregated such as Vivian King and Ruth Browne, with Jane Trewin in the to revel in the future of sustainability. front row, to discuss all the possibilities on offer at Box Hill. Sustainable Salons and Box Hill The organisations also spread awareness on EDVOS and their Institute hosted The S Event Upcycled, phenomenal impact in training salons on how to recognise and the sophomore answer to their respond when their clients are experiencing domestic violence. inaugural event, to prove with music, Up to 68 per cent of people will tell salon professionals about Arron Wood, Tanya Ha and Paul Frasca art, hair and insightful wisdom that family violence issues, speaking to the inimitable bond sustainability is anything but boring. between hairdresser and loyal customer. EDVOS is utilising Compered by Melbourne’s Deputy this connection to truly save lives and in 2018 supported 10,000 Lord Mayor Arron Wood, the night was a multi-faceted women and children suffering from family violence. The S Event presented look at current sustainability and how the salon them with a $2040 donation from ticket sales to further their cause. industry can harness this and create a better future. Paul Frasca, who leads Sustainable Salons and is pivotal in the salon industry’s Arron spoke of this sense of extreme community, fight for environmental sustainability, closed out the night with his address. He as well as the power of education and business in anchored his insights around the idea of disruption, and how this can be crucial environmental issues, invoking the necessary energy in the green sector. He spoke of the increasing care of consumers in this sphere, in the room for an audience truly passionate about and how clients will seek out salons that are sustainable as it aligns with their saving the planet. values, so that now 40,000 clients visit a Sustainable Salon every week. From an artistic perspective, the cultural, worldly He mapped out a blue print for our current waste crisis and how we got here, experience was captured on stage entirely in an effort outlining Sustainable Salons’ mammoth efforts in the war on waste, from to showcase different forms of storytelling. East recycling metal (which total a large portion of all salon waste and was previously African musician Pookie enthralled the crowd with going unrecycled) to utilising hair, with innovative hair booms and hair mats her unique blend of funk, hip hop and soul, giving the that soak up oil in oil spills. With specific bins and extreme categorisation, the audience a refreshing musical interlude. Sustainable organisation can ever recycle chemical waste, and with a new facility in Victoria, Salons creative director Shaun McGrath and the team new jobs, more sustainable practices and all processes can be kept in state. at Box Hill Institute also put on a bold performance He closed the evening by showing a touching video of what it can mean to based on wiggery, with models dressed in recycled collect ponytails from clients to donate them to sick kids, and showed the garments with creative wigs and hairpieces all made amount of talent, heart and effort that goes into making these personalised from waste, giving literal meaning to one man’s trash wigs for children who need them. Sustainable Salons has collected 43,000 being another’s treasure. Shaun and the group spoke ponytails in four years, harnessing the greater power of the salon industry to on stage afterwards to discuss the fun and creativity truly make a difference. sustainability can produce. With canapes, music and networking before and after the event, this was The keynote speakers inspired in equal measure. a meeting of the minds for invigorated salon professionals keen to use our Eco-warrior, author and speaker Tanya Ha spoke about industry to make a real difference. Paul encouraged the crowd to support making the future irresistible, speaking, among many disruptors, and be disruptors. It’s time to stop resting on our laurels and join topics, about the very relevant effects of hairspray, and Sustainable Salons in their fight for philanthropy, sustainability and a future how celebrity, cultural and media moments, such as we can all be proud to have shaped. Make your salon one that customers and Princess Diana veering away from traditional hairspray hairdressers will be proud to inhabit. in the 90s, can change the future of the planet. Tanya For more information visit www.sustainablesalons.org and spoke with extreme experience about the state of our www.boxhill.edu.au 36 INSTYLE
The Dyson Professional Education Roadshow An exclusive industry event featuring six of Australiaâ€™s leading stylists
Melbourne 26th August 2019 Sydney 11th November 2019 For more information please visit Dyson.com.au/educationroadshow
The Professional edition
WIG WALK ANTI COLLECTIVE X LIAM HODGES SS2020 MEANT AUDACIOUS LOOKS, BOLD PRINTS, ARTISTIC COLLABORATIONS AND BESPOKE WIGS FOR EACH MALE MODEL IN A TOTALLY NEW TAKE ON RUNWAY HAIR AND FASHION.
ANTI COLLECTIVE ARE a hair brand that does things a little differently, so when they were tasked with styling the Liam Hodges Spring Summer 2020 show, it was bespoke wigs made to each male model to give you a bit of backstage intrigue. Styled by hair director Pablo Kuemin, the looks were made to complement and reflect the diversity of the screen printing and tye-dyeing effects that gave the collection a punk edge, with each unique style turning heads in the front row. “The show’s directive was to blend primitive futurism with cyberpunk to translate the works of David Cronenberg and Aldous Huxley as refernces but really speaking to the now,” said ANTI Global Creative Director, Nick Irwin. The collection was comprised of laid back shirts, baggy cargos, acid brights and loose fabrics, giving a soft but statement approach to fashion with an artistic offering of pastels, cartoon prints, contrasting fabrics stripes and pattern hybrids. The designer collaborated with artist Alfie Kungyu on abstract prints and patterns to give the collection a true originality, mimicked by the fact that no two models looked the same. A particular hero hair look represented a larger than life 50s quaff with a mullet through the back. “The full ANTI styling range was used in abundance to create and enhance the nuances in the hair, giving the perfect finish to an effortless look of uber cool street boys,” Nick said. “From multicoloured dreads to shaved panels, the haircuts gave a toughness and urban edge to the hair. There was even an exaggerated 50s rock n roll quiff alongside a precisely spiked punk wig adding a madness to the reference of the clothes.” ANTI always promise to navigate around the ordinary, and collaborations with artistic designers in the pursuit of creative runway looks ideally fit the ANTI bill. Expand your editorial sensibilities courtesy of ANTI. For more information visit www.anticollective.com 38 INSTYLE
HARMONY HEROES AVEDA HAVE ANNOUNCED THE TALENTED FINALISTS PROGRESSING TO THE NEXT PHASE OF THEIR COLOUR HARMONY COMPETITION, REWARDING THE ENTRANTS WHO CAPTURED THE BRAND’S IDENTITY, IMPRESSED THEM WITH THEIR CREATIVE ACUMEN AND DEFINED THE CONCEPT OF ‘WORLDHOOD’ IN THEIR ART. THE 2019 AVEDA Colour Harmony finals are almost upon us, as the awards night will be held on Monday August 26 in Sydney, with a cultural, community focussed theme titled ‘Worldhood’ driving both the competition and the event. The brand has named three finalists in each category, honouring emerging and established icons of the Aveda community for their diverse editorial interpretations of the important theme. The ‘Worldhood’ theme channels this format to evoke a “visual culture born of self-expression and creative play for a new globally connected reality”. The theme tasks entrants with interpreting and working within global and social trends that have been connected and homogenised across continents with the advent of social media, but which we still view, create from and are inspired by differently. The competition will crown winners in categories of Colour Harmony, New Talent, Editorial and Digital. As the Aveda Colour Harmony Award’s 2019 media partners, INSTYLE is offering you the golden ticket to go to the event,
indulge in the festivities, be inspired by the live model presentations and watch the award winners be crowned live. INSTYLE is giving away 50 double passes in a random draw for you to experience this brand magic. Click on, quickly sign up and go into the draw to win a double pass for you and a salon friend to experience this inimitable night, and truly understand ‘Worldhood’, Aveda and the social causes and industry talent it emphasises. Take advantage of this opportunity at the link: www.styleicons.com.au/aveda-competition/. Whether you’ll be there cheering on the finalists as they fight for the overall crowns or not, join us in congratulating, learning from and being inspired by these skilled hairdressers. Well done to the finalists!
COLOUR HARMONY: Naoki Mozen - Salon Yazbek Tracy Doak - De Stlij Gemma Loughran - Salon Yazbek
Isobel Austin Andrews
EDITORIAL: Kyle Meek - Element Aveda Lifestyle Liam Mcguiness - Element Aveda Lifestyle Amber O’Donnell - Element Aveda Lifestyle
NEW TALENT: Isobel Austin Andrews - De Stijl Rachel Fulller - Djurra Lifestyle Salon & Spa Joshua Coles – Mein
DIGITAL FASHIONISTA: Paige Atkin - Greenelement Hairdressing Jade Beal - Amicus Hair & Beauty Juila Cockman – Pierrot’s Hair Studios For more information visit www.aveda.com.au Gemma Loughran
2019 Global Winner Wendy Gunn
THE 2020 L’ORÉAL PROFESSIONNEL COLOUR TROPHY IS ACCEPTING APPLICATIONS FOR NEXT YEAR’S MASSIVE EVENT, FOLLOWING A HUGE 2019 LINE UP OF EVENTS THAT CELEBRATED AUSTRALIAN HAIR TALENT FROM AUSTRALIA TO PARIS. BE INSPIRED BY THOSE WINNERS TO SUBMIT YOUR OWN ENTRY IN PURSUIT OF GLOBAL INDUSTRY SUCCESS.
AS OF JUNE 1, entries are officially open for the 2020 L’Oréal Professionnel Colour Trophy, with this year’s competition once again promising compelling looks, impeccable talent and national and global experiences to ignite the industry. The 2020 iteration of the competition vows to keep pushing the boundaries of creativity, artistry and colour as it strives to find its national and then international Colour Trophy champions. Entries are open until August 31 for you to work on your look, show off your talents and then submit your entry. The prize pool for 2020 includes a trip and admission to an international L’Oréal Professionnel event, as well as local and global media exposure on this major platform. The 2019 competition celebrated 110 years of the brand with enticing state finals that showed live fashion hair looks and then chose national finalist competitors, before crowning Massimo Tirimacco of Zohair as the victor in a huge grand finale in Melbourne earlier in the year. The talented hairdresser was named the Colour Trophy winner as well as the marie claire Reader’s Choice recipient. 40 INSTYLE
‘I can’t believe I won the 2019 L’Oréal Professionnel Colour Trophy,” Massimo enthused on the night. “Winning such a prestigious award was the first pinnacle moment that I have always envisioned. I am so looking forward to all great opportunities to come and I could not think of a better brand to represent than L’Oréal Professionnel. This has been an incredible journey. I’m looking forward to seeing how this elevates my career to the next level.” “L’Oréal Colour Trophy is an esteemed competition showcasing exceptional hairdressing talent from across the country,” said Cara Riley, L’Oréal Professionnel General Manager about the 2019 event. “We witnessed some outstanding technical skills in 2019, making it almost impossible to select a winner. Thank you to all our Australian participants for making the 2019 event so memorable.” In other major news, Australia’s own and 2018 national winner Wendy Gunn of Ink for Hair won the international competition in Paris, truly showcasing the competition’s extreme scope. “I’m so proud to represent Australia as this is the first time an Australian has competed on the global stage. I am lucky enough to win the prestigious competition against 32 countries, it felt a bit like the hair industry’s version of Eurovision and proves you don’t need to be defined by your age,” Wendy shared from Paris. “Never stop learning. I’m always eager to explore the latest trend techniques. L’Oréal Professionnel has given me the opportunity of a lifetime and I’m so excited to further develop my skills to take back to the salon.” The 2020 competition will continue on later this year with these important state final events that bring the industry together and put hairdressing skill and ingenuity at the forefront, before kicking off 2020 with the national finale. Get extremely pumped and then pour everything into your winning entry. You can do it! For more information visit www.lorealcolourtrophy.com.au INSTYLE 41
VIENNA WAITS FOR YOU THE AUSTRALIAN AND NEW ZEALAND FINALISTS IN GOLDWELL COLOR ZOOM 2019 ARE ON THE PATHWAY TO THE ACCOLADES, ADVENTURE AND OPPORTUNITY THE PLATFORM PRESENTS. THE HAIRDRESSERS WHO sit comfortably at the intersection of hairdressing skill and creativity have been named as the 2019 Goldwell Color Zoom Australian and New Zealand finalists. In categories of new talent and global creative
SEE THE FULL LIST OF AUSTRALIAN AND NEW ZEALAND FINALISTS BELOW: GLOBAL COLOR ZOOM AUSTRALIA
colour, a list of national finalists have been announced for this year’s competition. This year, the contestants were made to interpret the REMIX Collection in their artistic themes, meaning bold colours, sharp contours and contrasts, clashing styles and an innovative design were all part of the brief. The eventual winners who succeed in bringing this concept to life, as announced at the national finals in late July, will be heading to the brand’s Global Zoom to compete with winners from all over the world and witness the new Color Zoom collection live and firsthand. This year, that will be taking place in the beautiful surroundings of Vienna in September. This year, finalists were chosen by an esteemed panel, comprised of awardwinning colourists Matt Clements, Stevie English and Justin Pace, as well as inspirational hairdresser Jayne Wild, Natasha King of Vivo Salons NZ, publisher Linda Woodhead, our own Global Zoom Creative category winner from 2016 Larissa Bresnehan who continues to represent us with aplomb internationally, Goldwell Australia education director Rita Marcon and INSTYLE editor Cameron Pine. The judges chose a mixture of bold, captivating images that represent REMIX and bring the artistry Goldwell champions to life. Good luck to the finalists on your road to Global Zoom. For more information visit www.goldwell.com.au
Jodie Bellamy - Little Salon Co NSW Kate McQuitty - Dye Salon NSW Elle Murray-Fowler - Wild Life Hair NSW Rachel Hurley - Hair Body & Soul VIC Priscilla Hume - Pump House Hair VIC Camilla Gustafsson - Beskow Mazee Hair VIC Tiffany Nguyen - Mazee Hair VIC Pirekopa Taylor - Epic Hair Designs QLD Jacinda Pike - Dextress Hair OLD Nicole Lamers - Revamped Hair Studio WA GLOBAL NEW TALENT AUSTRALIA Ellie Martins - Wild Life Hair NSW Adam Harant - Wild Life Hair SoGo NSW Bridie Willian - Zhen Hair VIC Rosanne Poli - Hair Body & Soul VIC Demi Richards - Mazee Hair VIC Cailtin Quinn - Convict Cutters VIC Christina Fuglsang - Sfumato VIC Maddison Gardener - Dextress Hair QLD Jessica Lathwell - Lee Preston Hairdressing WA Natasha Marshall - Half Cut McLaren Vale WA GLOBAL COLOR ZOOM NEW ZEALAND Alisha Loach - Vivo Hair and Beauty Brandi O’Neill - A.DO Hair Jodie Doyle - Vivo Hair and Beauty Nicky Crombie - Vivo Hair and Beauty Shelley Pullar - A.DO Hair Global New Talent New Zealand Kayla Green - Vivo Hair and Beauty Lauren Gunn - Vivo Hair and Beauty Emma Leckner-McPherson - Vivo Hair and Beauty Phillida Anderton - Vivo Hair and Beauty
MODERN LEARNING WITH ITS TAILORED, PROGRESSIVE, COMMUNITY DRIVEN TEACHING PROGRAM, GHD’S ORACLE PROVIDES A GLIMPSE INTO EDUCATION’S FUTURE.
hd’s new oracle curling tool is about more than just styling, as is always the case with ghd, truly innovating the industry with stylistic ingenuity, bold trends and a tailored education program that puts the salon industry first. “For oracle we have decided to go back to our roots as a brand and create something that’s not available online or any of our retail stores,” explained Nadine JohnsAlcock, ghd’s national education manager. “Only hand selected salons that are committed to education, havebeen selected to go through an education program to make sure they’re able to deliver a great consultation to their clients.” This education process has three phases, beginning with a group training session delivered to two oracle experts from each hand selected salon, who learn the features, benefits and technology of the oracle, as well as the three most popular looks clients are currently requesting with the tool. These three looks are a beachy wave, glamorous red carpet look and festival inspired ‘texture press’ for total variety. The oracle experts then progress with the next phase, where they go back to their salon and teach the other staff members, in a two week segment where the salons are able to experiment with the tool. “The oracle will create different curls depending on how you use it, like the angle you hold it on and the speed at which you’re styling, the hairdressers are able to have a play and because they’re creative people they tend to come up with their own way of using the oracle,” Nadine explained. “After this phase, our ghd educator goes into their salon to deliver bespoke training and teach them the next three oracle looks which are the more advanced techniques. We’ve put in place a six month program 44 INSTYLE
at first. We launched the product and we went with our most premium salons in the country and this was primarily based on our guest artists who are familiar with the brand. Now, month by month, we’re hand picking selected salons across Australia and New Zealand to join the program.” This program aligns with the brand’s constant innovation in the realm of education. As an extremely established company, they aren’t set in their ways in terms of progressing education and have moved from their traditional education events to a more global, digital platform. “Education has changed quite a bit at ghd,” Nadine confirmed. “For the first sixteen to eighteen years of the brand we were renowned for putting together high production education events with award winning guest artists but we’ve found the landscape of education has changed. We’re moving more towards online education. We’ve set up a digital platform called Digital World that offers both core education on the features and benefits of our product, but also creative education with our guest artists, it’s always on, people can access this at any time.” “We’ve also started to blur the line between professional and consumer events, giving our stylists access to the wide range of consumer events that we participate in, like the Caulfield Cup or Fashion Week, just to give more opportunities to our salons,” she continued. Whether it’s important technology, industry events or relevant learning, ghd
continues to hold an important place in the hearts of salons and consumers and, with internet-breaking launches like oracle, that relationship only builds. “The response has been amazing to the oracle,” Nadine said. “The online buzz has been incredible, we know of consumers who have flown themselves interstate to have a one on one session with their oracle expert to be one of the first to purchase the tool. It’s definitely building momentum. We have people contacting us every day wanting to be part of the oracle experience.” “For me it’s really important to recognise that the industry as a whole has a long history with ghd, particularly here in Australia,” she continued. “The brand is well loved by new and established stylists, it’s about going back to our roots and re-establishing our tribe and creating as many opportunities for them as we can.” An experience, a community and a platform that truly looks to evolve our industry – ghd has always been much more than a brand and a tool. For more information visit www.ghdhair.com/au
SON OF A MITCH
SON OF LEGENDARY STYLIST PAUL MITCHELL, ANGUS MITCHELL, AND PAUL MITCHELL GLOBAL ARTISTIC AND BUSINESS DIRECTOR, ROBERT CROMEANS, WERE PART OF THE STELLAR LINE-UP OF INTERNATIONAL INDUSTRY ICONS WHO ATTENDED THIS YEAR’S HAIR EXPO. MICHELLE RUZZENE CATCHES UP WITH THE TWO LARGER THAN INNOVATIVE ENTREPRENEURS. ON TRENDS
Robert: “Many of the people in the industry are looking for trends. There are trends happening in business too. There’s disruption in America. Right now in the US 70 per cent of hair stylists are freelance working. There’s no receptionist, there’s no front desk – it’s a game changer. A lot of that’s to do with Instagram and transparency. Kids today don’t want to work 60 hours a week – they want to work 32 hours maximum, sometimes less. It’s fewer clients, with more flexible hours.”
ON CUSTOMER SERVICE Robert: “It’s a case of us lifting up and getting to the people side of what we do as well as the technical side. Customers expect a good haircut, what they don’t expect is the’ wow’. Our shampoo treatment, what we do in the sink, we call it ‘sex in the sinky’. To me that’s the wow. It’s just one of the things that’ll just stop people in their tracks. In the UK they call it a backwash - who wants a backwash? It sounds disgusting.”
ON NEW LAUNCHES Angus: “Rose Gold, Lavender and Silver are the new launches that make up the Demi Muted Metallic Collection from Paul Mitchell. When it was launched in Australia in May it sold out in two weeks. We had to air ship more product in for Hair Expo. It’s selling like hot cakes.” 46 INSTYLE
Robert: “Our industry resisted technology. When you first said ‘here’s a computer’ no hair salon wanted to bring in a computer because that was going to create visibility through their business, until the invention of the iPad. Suddenly they went from being resistant to starting to catch on to the benefits to data. In my salons we’re ripping out the desks, if we did better at making future reservations you wouldn’t need to use the phone so much. People want to book 24/7 we’ve just got to open up our mind to what technology can do for you.”
ON MITCH Angus: “MITCH from Paul Mitchell, launched in 2011 and includes styling products, shampoos, conditioners and more specifically for men. It’s been going fantastic, we’ve been growing consistently and it’s the whole men’s market is this booming market right now. There’s more frequency of men visiting the barber shop than there is women going to the hair salon.”
ON SOCIAL MEDIA Robert: “Now people are realising you could be rockstar hairdresser - there’s value in unicorn hair. Barbers were dying out before Instagram – now they’re has been this incredible emergence of their trade because of social media. It’s the most exciting time I’ve ever seen. When I was a kid you actually had to go and watch someone like Paul Mitchell live. These days you can see the best talent from all over the world on your phone. It’s incredible and it’s quite humbling.”
ON MEN Robert: “Men are very loyal customers because they’re very habitforming and they’re also the most undersold to. If you give them knowledge and you go that extra step they will be loyal and they’ll do whatever you tell them. Women are a little more exposed to education so a little more sceptical, they’ve been sold to a lot more than men.”
ON BARBERS Angus: “We have a lot of barbers, through MITCH and our school we’ve really developed a great barber pool we’ve got some very skilled people. I find it very exciting. It’s not just to cater to the barber thing; it’s to help hairdressers get over their fear of barbering. There’s a fear factor and what hairdressers need to do is get over it through getting education.”
ON LIFESTYLE Robert: “A lot of people want to get into the industry because they see the lifestyle of a hairdresser and it appeals to them. A doctor doesn’t decide he loves medicine and become a doctor, he sees the lifestyle of a doctor and says ‘I want to do that’ even before he understands what it means. As a young kid when I saw the lifestyle of a hairdresser I wanted to do what they did. Paul Mitchell had a great lifestyle.”
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THE VOICE OF REASON
A BREAST CANCER AND DOUBLE MASTECTOMY SURVIVOR, GRACE LOMBARDO’S JOURNEY IS SO HEARTFELT IT’S HARD TO BELIEVE IT CAN BE TOLD THROUGH ONE OF WORLD-LEADING TATTOO ARTIST DAVID ALLEN'S DESIGNS, A POWERFUL COMBINATION THAT SPARKS THE NEWEST CAMPAIGN FROM GHD, WRITES CAMERON PINE.
hd is no new kid on the block when it comes to raising money for breast cancer, having raised 15 million dollars for research since launching its first pink iron in 2004. Every year the brand has evolved while producing a new limited edition product that engages women and encourages the sharing of stories in the often shallow world of beauty. Fast forward to 2019 and the brand has engaged Chicago based tattoo artist David Allen, who has made it his mission to help women reclaimed their identity and femininity after suffering breast cancer. David conceals their mastectomy scars with beautiful floral designed tattoos, made to suit each individual’s story, and it’s this bold and empowering movement that has completely transformed the new ghd pink iron. Sitting with David and breast cancer sufferer Grace Lombardo (our cover model) in Sydney, the bond between the two was palpable – a journey they shared and one that now, thanks to ghd, is being shared with the world. Grace first heard of David through the Chicago Tribune and wanted to be part of the process to transform something that is a reminder of disease and pain into something artistic and beautiful. At 35 years of age, Grace never believed she was at risk of breast cancer and admits the process has made her ‘more present’ as an individual – more attentive to her kids and checked into what is really important. “There are more than 20 types of cancer I could get in my lifetime and I honestly believed that breast cancer didn’t fit my profile, after breastfeeding three kids I just didn’t believe it was me.” “After losing your breasts you just don’t feel like you anymore but David’s work inspired me to make a change to who I was. Getting a tattoo for me, my first tattoo, was an anxious experience, but now I want more, I want David to expand on what he’s done,” Grace said. With a wait of six months or more and working from a modest studio in Chicago, David says dealing with women is a perspective shift, it’s not just about the art, it’s about the details of the story and relationships with those around you that matter the most. “You can give someone the best tattoo but there has to be something more, prioritising my work around scarring, injuries or post-surgery has taught me to communicate more with my emotions,” David said. “My work is all about concealing and tricking the eye based on the woman’s needs. I’ve picked up a new vocabulary and it’s also changed the way I approach my son – always with love. Women have a range of vocabulary and emotion that’s just fascinating. Everyone deals with death, fear and loss differently,” David said. For these particular tattoos David uses just 3 needles, as opposed to a regular tattoo which may involve 7-10, it’s all about 48 INSTYLE
“My work is all about concealing and tricking the eye based on the woman’s needs.” DAVID ALLEN
less trauma on already delicate skin. From scan to digital designs, Grace’s story with David is one that has built an immense level of trust and respect. Since her recovery, Grace has become a birth doula and hopes to transfer this skill of being a birth companion and coach to the realm of breast cancer in the feature – to support women in the same way that she does mother and baby. ghd have given her the opportunity to take that support global. “My journey with ghd has been transformational. Originally it started with David sending me some products for the brand he had started working with and now we get to travel together and share our families,” Grace said. “I had very different hair pre chemo. I needed a lot of help. My hair grew back about one third as thick as It was before, but thanks to ghd I’ve overcome the fear." Grace has prepared herself for most things in life, but her journey since mastectomy she says still creates a new way of thinking, even now. “The disease is easy to get through because you're told what to do, where to go, what drugs to take and you’re pushed through the process. What’s hard is re-learning who you are once it’s all over,” Grace said. “Through my blog and public speaking I’ve been able to help many women. What still gets me the most is when I hear from one of them, ‘your words allowed me to understand who I am'.” In recent months, David feels he is more privy to how the body deals with trauma. “It’s a humbling experience, recognising that we can use art and empathy to change people’s lives. With people as a canvas I get to bounce a lot of thought when creating designs. It’s not about me or my ego." After receiving an email from ghd in the UK to create something for their gold and platinum + tools, David developed about 50 designs before the brand arrived at the one we see today. “ghd has really fostered an environment where we can talk about us. It could have been just about a product that sells.” Since being in Milan recently sharing their story and soon with a tour in London and New York, Grace and David’s story is the most genuine piece of beauty merchandise you can buy. Long live giving back. For more information visit www.ghdhair.com
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BILLS, BILLS, BILLS
LUXURY, TAILORED SERVICE, CREATIVE PURSUITS AND TRUE INNOVATION – THESE ARE THE TERMS TO DESCRIBE BOTH ITALIAN BRAND ALFAPARF MILANO AND TSIKNARIS HAIR, RUN BY VETERAN HAIR LEGEND BILL TSIKNARIS. THEIR NEW PARTNERSHIP, AS BILL TAKES ON THE CREATIVE DIRECTOR ROLE FOR THE BRAND, SPEAKS TO THEIR SIMILAR OUTLOOK AND VALUES IN MODERN HAIR.
lfaparf Mliano have named a new creative director for Australia, bringing in the extreme talents of Bill Tsiknaris, whose name you may have recently heard called out as the winner for Australian Hair Fashion Awards Avant Garde Hairdresser of the Year. Bill feels connected to the brand for their innovation and ground breaking nature and, if you’ve ever seen his work, you’ll agree it’s an ideal fit. Bill’s work and business is a staple of Brisbane, as Tsiknaris hair began in 1994 in various locations around our sunny state. From there, Bill’s client base, awards mantle and creative endeavours have only become more prominent, and his recent partnership with Alfaparf Milano builds on the dual significance of the creative and commercial aspects of his personal brand. Bill has lauded the comprehensive range for its colour ranges, Keratin Smoothing, pigmentation systems, care and styling ranges. Importantly, the company has a personal, boutique energy, much like Tsiknaris hair itself. “It’s never about the dollar, it has to be right for us, hence choosing Alfaparf Milano,” Bill explained. “The range is unique and different, and it only takes two calls to speak to the person running it in Australia. Alfaparf Milano is a little bit boutique like ourselves.” Since finding the brand Bill hasn’t looked back, buoyed by the brand’s innovative nature and luxury positioning, 50 INSTYLE
which is, again, the ideal fit for his salon. “I learnt about the brand and had a play with the products for a few months,” he explained. “It really ticked all the boxes with what it could do. We loved it for its uniqueness and its simplicity, in so many areas from keratin to colour, haircare and treatments.” The premium range fits directly into Bill’s salon, Tsiknaris Hair, delivering on their luxury vibe and concept, through which they cater to their clients in every facet. With his new creative director hat on, Bill will take this relationship to global heights and also push the brand forward nationally, especially from an important education standpoint. “The cool thing is it’s a global company that’s very strong and influential in Europe, it will be great to give it an Australian edge and get it out there,” Bill said, “It will be great to work with our creative side and to work with the European teams and get a collaboration happening.” From a technical standpoint, Bill appreciates the brand for its colour, in its uniqueness, intensity and vibrancy for his salon and editorial work, as well as the Keratin Smoothing capabilities, which are a salon necessity. “It’s not one particular product that stands out,” he said. “Their haircare range is beautiful, simple and cost effective. The cool thing is the integration of all the products so, say we’re doing a keratin relaxing service, they have colour
pigments you can mix into the solution and you can do two things at once – a keratin treatment with a colour tone. If there’s any colour stripped out, if it’s blonde, you can go to the warm side, you can counteract that at the same time. So it becomes a one step process doing two things, which is quite unique.” “The hybrid colour pigments can be mixed in with conditioning treatments, it’s endless in its application, you can be creative with the way you use and integrate them into the salon,” he said. “I think with the treatments themselves, I am amazed at the results we get and the actual client feedback, its instant gratification, which is really important. There’s no use doing a treatment that technically is doing what it’s supposed to do but if the client can’t see and feel that straight away, it’s a little bit of a lost cause.” Alfaparf Milano will be soaring to even greater heights under Bill’s direction, as he works with a brand that delivers on every level, elevates his salon’s luxury element and builds his creative endeavours. Congratulations on the new partnership! For more information visit www.alfaparfmilano.com/en-AU/
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#livetheblondelife Model toned with Quick Tone Liqui-Creme Toner in Silver Exclusively distributed by Sabre Corporation / 1300 764 437 / joico.com.au / @joicoaustralianz HAIR & COLOR Larisa Love
PHOTO Hama Sanders
The unmistakable Dyson Styling Ambassadors show us their interpretations of hair created by air. Where classic beauty meets its alter ego.
Photography by Steven Chee, Hair by Damien Rinaldo, Jayne Wild and Renya Xydis for Dyson, Makeup by Mikele Simone, Styling by Nadene Duncan, Creative Production by Ida Almasi
Hair by Renya Xydis. Sarah Jane Clark top.
Hair by Renya Xydis. Zara bodysuit.
Hair by Jayne Wild. H&M metallic bodysuit.
Hair by Jayne Wild. Fella white swimsuit.
Hair by Damien Rinaldo. Zara blue silk dress.
Hair by Damien Rinaldo. Ambra bandeau top.
DAMIEN + JAYNE + RENYA RINALDO WILD XYDIS WITNESSING AUSTRALIA’S FINEST HAIRDRESSERS ON THE SAME SET PROMISES FUN, FOCUS AND ALL ABOUT HAIR - HERE’S MORE FROM THREE OF THE DYSON STYLING AMBASSADORS.
Which Dyson Supersonic™ hair dryer Professional edition accessory is your go-to and why? The Diffuser because it gives the hair a lived in texture that no other Diffuser I’ve ever used has created. It also doesn’t blow the hair around so you can create better finishes.
How has Dyson’s technology furthered your ability to achieve elevated looks? The Dyson Supersonic™ hair dryer Professional edition was used for both of my looks. I utilised my Dyson Supersonic™ Professional Concentrator to create a lot of volume in the hair and finished with the Diffuser to create a more lived-in sexy disheveled look.
What did you do differently for your black and white shot versus the colour shot on this shoot? When working with black and white you can create different textures and shadows, the way you use your products and tools becomes playful and you can push dual textures because it’s more forgiving. With colour, it’s not as forgiving so your attention to detail and finish of the hair is really important, your exterior shape is as crucial as your internal texture.
JAYNE: Which Dyson Supersonic™ hair dryer Professional edition accessory is your go-to and why? Definitely my Professional Concentrator attachment. A very close second is the Diffuser. I LOVE it! It dries the curl absolutely beautifully.
What was your favourite moment on set of the INSTYLE shoot? Working together with fellow Dyson Ambassadors Renya and Damien was very special. Oh, and the group shot of the girls together was HEAVEN.
What did you do differently for your black and white shot versus the colour shot on this shoot? The black and white shot was all about creating a big beautiful blow dry, really harnessing the Dyson Supersonic™ hair dryer Professional edition. There is something to be said about classically beautiful hair, and I think we can continually reimagine the classics.
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MAN ON THE LINE
PUTTING HIMSELF OUT THERE TO THE ONLINE WORLD WELL BEFORE MANY OTHERS AND STICKING TO AN AGENDA-FREE PHILOSOPHY OF SHARING, ADAM CIACCIA IS A MASTER CUTTER WITH THE LARGEST HAIR SPECIFIC CHANNEL IN THE SOUTHERN HEMISPHERE.
nassuming and somewhat the quiet achiever, watching Adam in action is perhaps where his great skills are truly realised. Creating content without looking for fame, Adam’s aim is to fundamentally inspire his team and the greater salon community. A great, calm and calculated online persona have leveraged his videos in excess of 15 million views – making him a true leader in the hairdressing digital space. “I don’t have an agenda. I chose to be a hairdresser, therefore I owe it to myself to be the best human and hairdresser I can be. With this simple mantra, I hope to inspire others to be the best versions of themselves,” said owner of Canberra’s Axis Hairdressing, Adam Ciaccia. Not only leveraging his personality and skill, there has been huge benefits to his salon business, Canberra’s Axis hairdressing – doubling salon turnover in record time. It’s the motivation and gratitude from his subscribers that drives him to create more. “You can’t always do things in life for money, sometimes you need to do things for your soul. Via YouTube I have started a journey of sharing knowledge in the hope of leaving a legacy,” Adam said. Giving great hope to the many hairdressers around the world that can’t access hairdressing education because of the location or due to other financial means, Adam’s legacy is to share knowledge. “His holiness the Dalai Lama said, ‘Share your knowledge, it’s one way to achieve immortality – unless YouTube is deleted my content 64 INSTYLE
will remain long after I’m done, this is my legacy,” Adam said. We take some time with one of our industry’s best, hes calm, curated and careful with his messaging – he’s Ciaccia.
WHAT TRAVEL AND SHOWS DO YOU HAVE FOR THE REMAINDER OF 2019 AND WHAT WILL BE THE MOST SIGNIFICANT FOR YOU? I am headed back to LA and NYC in September where I have private clients that I cut, there are about 30 hairdressers that I’m mentoring at the moment, so I’ll have a workshop for them, one in LA and one in NYC. I’ve also done a bit of work with the Prema salon crew and ANTI Collective which was a very rewarding experience. I also have a huge amount of exciting digital content that I am working on for this second half of the year, which will take me into early 2020 with a bang.
HOW DOES THE WAY PEOPLE ENGAGE WITH CONTENT VARY IN DIFFERENT COUNTRIES? HOW DOES IT DIFFER IN AUSTRALIA AS OPPOSED TO THE US FOR EXAMPLE? From a hairdresser’s perspective, the way we seek education and inspiration has changed with the introduction of social and
“YouTube has been amazing for me - without my YouTube platform how would hairdressers or consumers in other countries have even known I existed? Now they do.” digital media; this trend is global. Hairdressers can now access video content at home on their digital devices, drawing inspiration from artists and stylists all over the world. This has dramatically changed how informed and connected we are as an industry, it’s opened our eyes to the level of expertise and talent in our industry. In Australia we definitely consume digital differently, in the US they have been watching YouTube like conventional Television, at home on their couches for years now, this is just starting to catch on in Australia. “YouTube has been amazing for me, for example, without my YouTube platform how would hairdressers or consumers in other countries have even known I existed? Now they do.” Platforms like YouTube, Instagram and Facebook, are effective influential spaces for our industry when it comes to accesses content, trends, techniques and education. Gone are the days were you need to wait for an artists to come to Australia from abroad to access their education. “It is an exciting time to be in, and America is most certainly one step ahead of us in effectively harnessing and leveraging these platforms.”
HAVE THE WAYS PEOPLE SHARE YOUR CONTENT CHANGED? I share my content through my digital platforms, which allows me to keep my message and educaton authentic and genuine. If a 3rd party wants to share my content, they need to request permission to do so, otherwise they are in breach of YouTube guidelines. This is a grey area for many, as often times it is assumed that if something is on a digital platform then it is free to be shared without consent. This is an issue that I and many artists with presence in the digital space are working on. A great deal of time and money is invested into creating digital content, whatever platform it is shared on, it’s important that the artist receive proper credit for any work shared so that they maintain control of the 3rd party channels sharing their work. My commitment is to create industry relevant content that adds value to hairdressing professionals and consumers is about legacy, However it’s so important that my content is shared through the right mediums and third parties that align with this vision and commitment to bettering our industry.
WHAT KEY THINGS DO YOU LEARN AND GET INSPIRED BY WHEN YOU TRAVEL? Inspiration comes from so many places, but ultimately at some point it has to come from within. Traveling gives me the opportunity to think about a lot of things, hair and the direction I want to take my craft is definitely one; I guess the places I travel to could have an influence on this also. You learn a lot about yourself when you’re away, I am often outside my comfort zone, this is where the best learning and growth comes from.
WHAT IS THE BIGGEST CHALLENGE YOU FACE WITH ONLINE CONTENT? Time! Family is first, always! Then the salon is my first career priority, to run a successful business is tough, it requires a lot of hours. My spare time beyond the salon is divided between educating for Matrix and creating my digital content, which I am blessed to have the support of Matrix on, who share my vision for how I deliver my education. So time for me is the only barrier to delivering the level of content I would love to create.
IF YOU COULD FOCUS ON JUST ONE ASPECT OF YOUR CAREER WHAT WOULD IT BE? To be a better leader, we are not born leaders, yes we are all capable but it’s a skill we need to learn. I am grateful to be surrounded by many great leaders in their given fields, they inspire me to lead and be courageous. I hope one day I can be remembered as a great leader!
ONE MUSIC. ONE LICENCE. Music licensing has changed for the better. In the next few months hair salons will receive step-by-step information on how to transition from the two-licence system of APRA AMCOS and PPCA to the simpler one-licence system of OneMusic Australia. For the first time ever, there’s an interactive e-commerce website so you can log-in, transact online and review all your music use details in one place, at any time of the day or night. Hair salons will enjoy enormous benefits from: • a huge cut in red tape and admin time - you’ve been asking for it! • new background music fees - with packages starting at $85 • easy add-on options for telephone on hold and website music • legal access to a worldwide collection of music
What next? The advance information about OneMusic Australia will be rolled out to coincide with your renewal date. In the meantime contact firstname.lastname@example.org or visit our website.
onemusic.com.au 1300 162 162
TONI&GUY TECHNICAL ART DIRECTOR, NATIONAL EDUCATOR AND WELLA COLOUR CLUB MEMBER How would you describe your style aesthetic? “Fluid, multidimensional, polished grunge. And sometimes constructively chaotic. Colour and texture artfully put together revealing an intrinsic understanding of shapes and how it pieces together an overall look. “
Why do you love colour? “It’s such a fun time to be a colour technician, my inner science geek is loving all the new technology that is constantly coming out within our hair products and colour.”
Tell us about TONI&GUY Bondi Junction? “Family and community is what we draw upon when you come into our TONI&GUY salon. We also have a fully stocked bar with sweet and savoury snacks upon arrival as well as an amazing in-house cosmetic team to keep your face and skin looking super fresh.”
Where is your ultimate holiday destination? “Anywhere that has aircon or is cold. In Australia it would definitely be Hobart, it reminds me of my hometown Seattle. But Iceland and Amsterdam have a special place in my heart.”
Pick your poison... “Herradura tequila, Cherry Coke and Ranch Doritos, but not all at the same time.”
What hair product/tool are you loving? “label.m cool blonde conditioner and I can’t live without label.m anti-frizz mist. my ghd curve and I’m obsessed with the new Koleston Perfect because the shine is next level and the range can swing from giving permanent coverage or mixed to create a pure glossing service.”
What piece of clothing or accessory can you not live without? “Sunglasses. I have way too many pairs and also my Amy Tamblyn jewellery.”
Your top travelling tips? “I have a quirky cleaning ritual that I do as soon as I board the plane (I can’t believe I’m actually admitting to this). I wipe down the tray table, screen, aircon vent, wall and seatbelts with antibacterial wipes and always carry hand sanitiser.”
How do you let loose after a long week? “All great and not so great ideas start at the Bearded Tit in Redfern with friends .”
What music/show/art is currently inspiring you? “Anything Bjork! The B-52’s first LP is always on my playlist. Art wise Egon Schiele, Yayoi Kusama and Jean-Michel Basquiat.”
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DYSON STARTED THEIR ROADSHOW TOUR IN PERTH WITH A BOLD EDITORIAL SHOW FILLED WITH MAJOR HAIRDRESSING STARS, PREVIEWING WHAT'S TO COME AT THEIR NATIONAL EVENTS AND INSPIRING WITH THE FULL FORCE OF THE BRAND'S INNOVATION AND ARTISTRY IN THE WEST.
kin to your favourite pop stars, or superheroes, teaming up to create a dominant super group, Dyson congregated some of the biggest names in hairdressing to kick off their Professional Education Roadshow and national tour. Starting in Perth on Monday, May 27, the brand’s hair ambassadors, including the inimitable Damien Rinaldo, Jayne Wild, Frank Apostolopoulos and Peter Thomsen enthralled the crowd with their skills and the power of the Dyson styling tools. Hair highlights included Damien’s signature Boris Curtain Bang and Boned Pony, created for the crowd, with the hair legend teaching attendees how to achieve this elegant and iconic look.
Jayne Wild and Frank Apostolopoulos also showed off their editorial talents, with a glitter glam aesthetic and live cutting to showcase why they’re two of the most respected and decorated hairdressers in the industry. “Our Perth event was amazing,” Jayne said. “The feedback after was incredible. It was such an honour and pleasure to share our Dyson world with the audience, and to share the stage with my fellow Dyson Ambassadors was awesome. We are all different in so many ways, and it was one thing that a lot of the audience commented on. Sharing our tips and tricks with each other is amazing and we really gelled on stage too. I can’t wait for the next one!” “I was so proud to be sharing the stage with my fellow ambassadors,” Frank continued. “The collaboration was really special. We all had such different ideas and looks yet the message on how we approach our craft coincidently remains the same. It’s so exciting to be presenting such a revolutionary new brand together. I feel we all walked away on a buzz to see such a big intrigued audience interacting with us throughout the show and just as much afterwards. We had amazing feedback and can’t wait to do it all again.” Long-term Dyson ambassador Peter Thomsen taught how to create the ultimate bodied, voluminous style with the all-new styling must-have Dyson Airwrap™ styler and its inimitable coanda effect. From a playful perspective, attendees experienced dynamic image taking with a GIF machine and had the chance to
“It’s so exciting to be presenting such a revolutionary new brand together. I feel we all walked away on a buzz to see such a big intrigued audience interacting with us throughout the show and just as much afterwards.” FRANK APOSTOLOPOULOS
use the Dyson Supersonic™ hair dryer in their own hands for a photo opportunity. Goodie bags and exclusive stylist pricing for the covetable Dyson tools made the night all the more fun. “What a great energy to bring us artists together as industry creatives, the diversity of so much talent and knowledge was truly inspiring and allowed us to share our top tips and tricks,” Peter said. “The Q & A made it very personal to the hairdressers, and they could ask us anything. To sum it up, it was creative, educational and inspirational.” “I loved the show,” Damien agreed. “Many guests had not been able to experience seeing all of us in the same room before which created a really great atmosphere, and our diversity of skills offered something for everyone.” The Roadshow will continue on its national tour, heading to Melbourne on August 26 with huge names such as Damien Rinaldo, Joey Scandizzo, Peter Thomsen, Jayne Wild, Frank Apostolopoulos and Renya Xydis in attendance. It will then move to Sydney on November 11, for a show at Carriageworks that boasts these same impressive names. “I’m very excited to be finally showcasing the Dyson Education Roadshow in my hometown. My head is buzzing with ideas on how I can share tips and tricks with the Dyson Supersonic™ hair dryer Professional edition and how it’s changed the game in
hairdressing for us,” Frank said. “I will also be creating hair that has inspired me to create my collections and explain the process of how even the most extreme looks can be influenced into wearable, consumer high street fashion.” “The trends and ideas I’ll be sharing are all on point from lived in hair texture to editorial hair. We cover so much on technique and how to achieve the looks using Dyson Hair Care tools, and ensure hair is at is best. It’s extremely educational with also a lot of creativity,” Peter shared. There’s still plenty of time to book your tickets to Melbourne and Sydney so make sure you don’t miss out on this huge education opportunity. “I’ll be showcasing the versatility of the Dyson Supersonic™ hair dryer Professional edition,” Jayne continued. “On stage my work will be an interpretation of my Dyson ethos word, breaking convention, styling hair that ‘shouldn’t work but it does!’. We will be sharing the love of our Dyson Supersonic™ hair dryer Professional edition and demonstrating what it can do for our clients, and us as stylists. Watch this space.” For more information visit dyson.com.au/educationroadshow
ICE COOL WELCOME THE COOL COLLECTION FROM LUMINART, A NEW LINE OF PROFESSIONAL COLOUR CREAMS THAT ARE AS COOL AS THE NAME SUGGESTS. THE EDGY COLOURS MAKE FOR SUBTLE HIGHLIGHTS, ASH ITERATIONS OR BOLD BALAYAGE AND ALL THE COLOUR PERMUTATIONS IN BETWEEN SO YOU CAN START EXPERIMENTING AND CREATING.
he new Cool Collection is built to deliver Cool Bases and designed to achieve maximum coverage, rich tones, intensity and soft, covetable blondes. The range covers Ash Naturals to Intense Ash Bases, as well as lighters shades such as Cool Arctic Blonde and Island Violet Blonde. These diverse hues can blend men’s tones, neutralise warmth, achieve maximum lift and cater to a multitude of colour needs within the extended spectrum on offer. The group of tones is comprised of fifteen new and diverse shades, joining LuminArt’s extensive palette of 102 traditionally formulated and 48 ammonia free, ecologically formulated, longlasting age-resistant colours. The colours are created for maximum grey coverage, while retaining vibrancy and shine in the hair and colour. The product line also includes delicately fragranced pure blonde art white and super white art blue ammonia and dust free powder bleaches as well as a full range of highly conditioning and ammonia free oxidising creams. The brand proudly integrates Australian extracts to bring our national palette to life in artistic and commercial hair, with unique Micro Pigment Technology (MPT) that allows for maximum colour pigment absorption by the hair without altering its structure. The micro pigments sinking deeper into the hair’s cortex, resulting in an even coverage and intensity. Every facet of hair art, commercial colour, Aussie pride and technological innovation is considered, and that mantra has found its coolest new iteration. Discover the Cool Collection now. For more information visit www.luminart.com.au
ITALIAN COLOUR COMPANY ALFAPARF MILANO ARE ENCOURAGING COLOURISTS WORLDWIDE TO CHANNEL THEIR INNER LEONARDO, WITH A COMPLETE NEW COLOUR PALETTE AND ECLECTIC COLLECTION TO ENCOURAGE US TO ‘DREAM LIKE DA VINCI’.
n an ever changing world of somewhat ‘disposable’ haircolour where people can change their look almost as often as they like, the true artisans and hedonistic leaders among us are looking for something original. This is where Alfaparf Milano, with their Leonardo collection, have tapped into a desire called ‘uniqueness’, built on the belief that people always want to feel original. “We see an evolving trend for more creative shades - the greys, pinks, violets etc that were considered the preserve of avant-garde hairdressing 10 years ago are now becoming more mainstream in salons. However, these extreme colours are not so accessible to women in some walks of life. The da Vinci shades allow women to express their individuality in a more conservative and commercial way,” said Alfaparf Milano Marketing Manager Jacqui Germanos. “Despite the fashion trends, the charm of classic colours is timeless, which is why three out of four women choose red, brown or blonde,” Jacqui said. Exploring this tonal range is 6 completely 74 INSTYLE
new shades as part of the Leonardo collection – traditional colours completely reinterpreted as some would say with ‘a thousand of our favourite little facets all in one tube’. The result is tones that evoke curiosity, emotion and blur the lines between science and art. The brand are setting out to inspire stylists in a way beyond just hair colour. After all Leonardo was a painter, an architect, an inventor and a student of all things scientific, whose natural genius crossed so many disciplines he epitomised the term then ‘renaissance man’. For Alfaparf Milano it’s all about the classics of hair colour having a complete renaissance through a powerful and emotive collection. The 6 new colours fall under the ‘evolution of the colour’ line – a favourite of Alfaparf Milano devotees across the world. The browns, coppers and blondes all follow the latest techniques, but with an absolutely brand new ‘third tone’. This complex and sophisticated mixture of colours and different tones change by interacting with the light where warm
and cool tones coexist and reach their maximum expression in combinations that expert colourists will love. Mahogany with a thousand tones, rich and gentle copper, red with eclectic reflections, copper with multi-faceted light, copper with multiple golden light and dark tones and blonde with a complex dazzle make up the far from one dimensional six new formulas. So in the fifth centenary of his death, the brand are imploring colourists globally to ‘Dream Like Leonardo’ and, just like he would, beyond all imagination.
To further celebrate the launch, a complete collection of images and a behind the scenes video was created to celebrate the pure artistry behind these classic shades - headlined by Vivica Davies International Educator for Alfaparf Milano. “Creating a new colour is a laborious process - there are lots of samples made to refine shades each time. To perfect this process we created a machine that is linked to software that holds over 2000 formulas. This software reads the dyes that are used in each formula,” Jacqui said. Alfaparf Milano are bringing the product and process of a true da Vinci zeitgeist to leading salons who want to give consumers exactly what they want.
“We celebrate those who dare. Who experiment, who are constantly in search of something new. We celebrate free spirits, those who know that creativity does not only have one form, only one time, only one color. Those who always set new goals for themselves and are guided by the flame of passion. Because we like those who dream on a grand scale and do not put any limits on their imagination.” Let’s dream like leonardo! Beyond all imagination. Upload your work using the hashtags #alfaparfpeople and start sharing your vision.
INHAIR T H E
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A R R I VA L S
NOUVELLE Color Glow Orange Killer Shampoo - 03 9357 5560 ALTER EGO ITALY Urban Proof Cream - 1800 137 480 OLAPLEX No6 Bond Smoother â€“ 1800 069 394 GOLDWELL Kerasilk Revitalize Exfoliating Pre Wash - 1300 135 722
PURE Styling Primer - 07 3850 6200 AFFINAGE PROFESSIONAL Moisture Foam - 1800 804 757 PAUL MITCHELL Invisiblewear Velvet Cream - 1300 365 350 INEBRYA Black Pepper Iron Shampoo - 1300 789 913 BODII HARD MIX Spray & Style - 1300 789 913 AFFINAGE Luminous Drops - 1800 804 757 CHRISTOPHE ROBIN Detangling Gelee with Sea Minerals - email@example.com
BODII INFUSION K Leave in Treatment - 1300 789 913 NAK HAIR Australia Platinum Blonde Anti Yellow Treatment - 07 3899 9133
KERACOLOR Color + Clenditioner Copper - 02 9666 3611 WHITE SANDS Smudge - 03 9781 5615 DE LORENZO Nova Plex Bond Defence Treatment - 1800 800 347
18 IN 1 Smoothing Cream - 1300 789 913 DNA ORGANICS Primrose Reco Masque - 0490 053 583 NATURKOSMETIK Speick Men Active Shampoo - +49 711 16 130 KMS Style Color Inked Blue - 1300 135 722 GOLDWELL Kerasilk Control Rich Protective Oil - 1300 135 722 KMS Therma Shape Shaping Blowdry - 1300 135 722 REDKEN Triple Dry 15 Dry Texture Finishing Spray - 1300 651 991 SILKY TECHNOBASIC Zero Cult Hairspray - 03 9357 5560 ELGON Afffixx 58 Pump It - 02 9673 5733 ARTÉGO Touch Curl Must - 02 9099 1111 AVEDA Air Control Light Hold Hair Spray - 1800 061 326 KÉRASTASE Nutritive 8H Magic Night Serum - 1300 760 556 TERAX ITALIA Crema Moisturizing Daily Conditioner - 1800 137 480
PURE ELEMENTS Ginseng Control Butter - 03 9553 2142
MUK Deep muk 1 Minute Ultra Soft Treatment - 1300 768 264 REDKEN Pillow Proof Blow Dry Express Primer - 1300 651 991
JOICO Defy Damage Pro Series 1 Spray Optimizer - 1300 764 437
NAK Hair Australia Shine Mist - 07 3899 9133 WELLA PROFESSIONALS Invigo Nutri Enrich with Goji Berry Deep Nourishing Mask - 02 9888 7666
MATRIX Total Results Keep Me Vivid Color Velvetizer - 1300 651 991
TRICHOVEDIC Spa Shine Red Enhancing Shampoo - 02 9489 7776
REVLON PROFESSIONAL Style Masters Iron Guard Protective Straightening Balm - 1300 738 776
INEBRYA KARYN Deep Shine Mask - 1300 789 913 DE LORENZO Defence Thermal Shampoo- 1800 800 347 JOICO Defy Damage Protective Shield - 1300 764 437 SCHWARZKOPF PROFESSIONAL BC Bonacure Fibre Clinix Peptide Repair Booster - 02 9978 0666
TIGI Copyright Custom Care Repair Booster - 02 8376 7477 ORIBE Serene Scalp Balancing Shampoo - 1300 725 122 PURE Miracle Renew Mask - 07 3850 6200 AVEDA Cherry Almond Softening Leave In Conditioner - 1800 061 326
FRANK BODY Go Longer Hair Mask - www.frankbody.com MUK Hot muk Thermal Protector - 1300 768 264 MATRIX Total Results Keep Me Vivid Shampoo - 1300 651 991 GOLDWELL Matte Rebel 3 Goldwell Australia - 1300 135 722 78 INSTYLE
WELLA PROFESSIONALS Invigo Volume Boost with Cotton Extract Crystal Mask - 02 9888 7666
PUREOLOGY Strength Cure Best Blonde Condition - 1300 651 991
MILK_SHAKE Silver Shine Light Shampoo and Lifestyling Let It Shine Softening Glossing Spray - 1300 110 032
DESIGN.ME Quickie Me Dry Shampoo Foam - 02 9666 3611 TIGI Copyright Custom Create Volume Lift Styling Spray - 02 8376 7477
18 IN 1 Bamboo Charocal Willow Herb Kakadau Plum Shampoo - 1300 789 913
KEUNE Style Heat Protect Blowout Gelee - 1800 628 699 ELGON Re-Animation Pack pH 3.5 - 02 9673 5733 PUREOLOGY Superfood Hydrate Superfood Treatment - 1300 651 991
ABYSSIAN Haircare Original Oil - 1800 700 510 REVLON PROFESSIONAL Eksperience Densi Pro Hair Densifying Spray - 1300 738 776
DAVINES Melu Hair Shield - 07 3850 6200 MALIBU C Scalp Wellness Shampoo - 02 9666 3611
WELCOME THE ECLECTIC, TALENTED GROUP OF HAIRDRESSERS CURRENTLY KICKING GOALS UNDER GHD’S MENTORSHIP PROGRAM.
arlier this year, ghd crowned 30 talented, up-andcoming hairdressers with an industry honour and dynamic opportunity, welcoming them to the ghd ANZ Style Squad for 2019. Selected from over 2500 entries across over 400 salons, this next generation of industry stars are being given the opportunity to hone their skills under the mentorship of iconic ghd creative artists, who teach them how to achieve all the latest looks and trends. Ghd also support the up-and-coming artists by connecting them to industry and media events, backstage and networking opportunities with the ghd artistic team, bespoke education events, and more. The team members boast different inspiration points, levels of experience and locales in their hairdressing lives, making it a truly diverse super group. As they traverse these opportunities all year long, we found out some pertinent facts, hairdressing history and personal anecdotes from the crew who teach us to dream big and never stop learning. Let’s dive in. The hairdressers hail from all around Australia and New Zealand, and Anastasia Kavalekas, 20, is a NSW squad member. Drawn to ghd for the tools, products and people, she stood out for her passion and creativity. Her counterparts from Victoria share her sentiments, and bring their own unique experiences. Nikki Kolokithas has been a hairdresser for 14 years and loves it for the ability to transform clients, with the feeling that ghd has built her into the hairdresser she is today through education, events and support. Emily Ferrato is a salon owner who originally loved the industry through an admiration for fashion shows. Emily brings 10 years of experience to the Style Squad and has supported the ghd team in events for Vogue, Mecca and local fashion shows. Amberly Gittings,26, has seen the Style Squad experience connect her with high profile fashions too, where she has worked backstage at Fashion Week in Sydney. “I have learnt so much already since being apart of this team. The events I have worked on have been so different but I have walked away from each one with new tricks and techniques that I can use for creative styling or on the floor day-to-day,” she said. Many of the Style Squad members come from up north, with Queensland hairdressers representing the brand well. Christopher Nugent is among this group, and finds it rewarding for the hairdressing legends he is able to meet through the platform. Kim Hazelton cites ghd as ‘life-changing’ in both the technology and experiences afforded to her, while Jessica Kussrow sees the intel into the top-tier products as an especially beneficial aspect of the experience. Thanks to ghd, fellow Queenslander Jaydee Vanderheyden went straight from her recent qualification to the backstage rooms of Fashion Week. “I love that ghd is a major part of this industry with providing the highest quality tools, being a genuine brand, and supporting a team of ambassadors that so many stylists admire and look to for inspiration and motivation when it comes to perfecting their skill set,” she said. “ghd has allowed me to accomplish one of my goals that I could have only dreamed of.” 82 INSTYLE
“ghd was born in salons, and we have always been inspired by the creativity of hairstylists” Mikey Forster is another representative from Brisbane – he picked up a ghd tool for the first time 15 years ago in his long and storied career, the first hot tool he ever used, and still works with the brand, lauding the company for its support and opportunities. Queensland hairdresser Tash Cantwell also represents the sunny state in this inimitable experience. In New Zealand, the group is a diverse collection of local talent. Devo W Peng is a salon director from Auckland, who describes the ghd tools as revolutionary in their ability to create shape. Eilish Mooney has touted ghd as a personal saving grace since high school, starting by working in her dad’s salon and now growing with the brand to truly embody its spirit. “Do what you love, life is too short and when you’re passionate, it shows through in your work. Never be embarrassed about asking for help and create beautiful hair everyday,” she said. Kylie Pontoon brings 20 years of experience to the team, most of those spent with ghd, in a career forged and grown through mentorship and constant stylistic innovation, while Kevin James Price says he is always learning in his career, supported by the high quality and versatility of the ghd tools. TeOhomaiana Morgan is inspired by ghd in many ways, specifically in their philanthropic efforts and important connections to breast cancer charities, showcasing the depth of the brand. The ghd platinum+ styler was touted as a hero tool across the board, beloved by hairdressers such as Ronda Shaskey who is discovering a new obsession with the brand. Tiare Kupenga remembers stealing her older sister’s ghd at the age of 12, and now loves the brand in adulthood for its transformational quality, global recognition and ability to embolden her with skills and confidence through the Style Squad endeavour and many others. Marque Morehu appreciates ghd for its extreme research to create covetable tools, having now worked with the brand at events, fashion shows, fundraisers and more in the name of true career evolution. “The ghd ANZ Style Squad gives stylists a once in a lifetime opportunity to grow their skills and take part in industry experiences which money just can’t buy,” said Ludovic Dellazzeri, managing director ghd ANZ. “ghd was born in salons, and we have always been inspired by the creativity of hairstylists so it was important to us that we continue to support emerging talents by connecting them to education and event experiences that will foster their skills.” The Style Squad crew for 2019 connect with ghd for reasons across the board and boast the full scope of experience levels, stylistic ambitions and aesthetics. Where they all unite is in their true talent, passion and desire to learn. For more information visit www.ghdhair.com/au
L’ORÉAL PRO BRODIE-LEE TSIKNARIS OF ROKSTAR SALON IS A SUCCESSFUL BUSINESS OWNER AND AWARD WINNING EDITORIAL AND ARTISTIC INDUSTRY SUPERSTAR. HER PARTNERSHIP WITH L’ORÉAL PROFESSIONNEL SUPPORTS HER IN BOTH PURSUITS - HERE SHE TELLS YOU THE INTRICATE WAYS THE BRAND BUILDS HER UP AND ELEVATES HER CAREER.
1. Why do you choose to be with L’Oréal Professionnel and nobody else? As a business partner, L’Oréal Professionnel ticks all the boxes for me. They really support the business owner, the hairdresser and the consumer. The professionalism of the company is admirable and I love working with them. The colour and performance of the products is incredible and as a brand it aligns with what we love and believe in at Rokstar. 2. What business support does L’Oréal Professionnel offer you? From incredible in-salon training with their highly skilled Brand Coaches, to strategy meetings with our wonderful Business Consultant, the team have a brilliant knowledge of salon life and benchmarks for running a profitable business. Their business breakfasts and marketing support help us understand what consumers need in this ever-changing market and help us meet these needs. As a company they are spot on with trends and this is strongly translated to the consumer, with all of their marketing campaigns tying everything back to driving clients into salons. And for my team, they offer an endless portfolio of education. They really do care about their customers and all aspects of their business. 3. Creatively, how are you inspired by L’Oréal Professionnel? L’Oréal Professionnel provides endless opportunities for me to be creative as an artist. They are constantly sharing the new trends and making sure we have the support to execute them for our clients, which inspires the whole team. Seeing my team so inspired and loving the brand and all it offers fuels my creativity. The performance of the products is incredible, they make me want to push boundaries with hair, whether in the salon with our guests, on a shoot or for a show. L’Oréal Professionnel also has
such an incredible Artistic Team that deliver brilliant and inspiring education for their salon partners. They are truly inspiring. 4. What do you love most about your partnership with L’Oréal Professionnel? I love the support they offer for my business and for myself as a hairdresser, along with the company ethos and values. I have built great relationships and that is truly important to me in a brand/client partnership. 5. What marketing support does L’Oréal Professionnel provide that helps to drive clients into your salon? L’Oréal Professionnel do consumer marketing so well. We have just done a geo-targeted social media campaign for Inoa No Damage Colour* to grow awareness amongst consumers in our area. L’Oréal Professionnel did all of the hard work. They came up with the concept and rolled it out for us. Their latest Smartbond campaign is one of the best I have ever seen, and I am so excited to see this drive Smartbond usage even more with my clients. 6. What are some of the best opportunities you have been given with L’Oréal Professionnel? I have to say one of the best was before I was even a partner with L’Oréal Professionnel. I had the honour of judging Colour Trophy. It was incredible to see what the brand was about but also the National finals in Melbourne blew my mind. The show and event they put on was amazing! I have already had some amazing opportunities working with the L’Oréal Professionnel ambassadors Olympia Valance and Ellie Gonsalves and have got to work closely with L’Oréal Professionnel artists Damien Rinaldo, Adriana Marmino and Peter Thomsen. I can’t wait to see what else unfolds. #WATCHTHISSPACE *Color after color, hair quality is visibly improved; consumer test, Europe, 408 women & 489 hairdressers
DON’T LET THE MAGNITUDE OF THEIR LARGE SPACE, 17 STYLISTS, BUSY CLIENTELE AND 25,000 INSTAGRAM FOLLOWERS FOOL YOU – MELBOURNE’S TELLEISH HAIR STUDIO IS AN INTIMATE FAMILY JUST AS MUCH AS A DESTINATION SALON. A DUAL FOCUS ON WARMTH AND SUCCESS MADE THEM THE PERFECT FIT FOR HAIRCARE AUSTRALIA, AND A PARTNERSHIP WITH LAKMÉ HAS TRANSFORMED THE SALON ENTIRELY, WRITES SHANNON GAITZ.
lients visit Telleish Hair Studio in South Melbourne for many of the same reasons they click follow on their Instagram page when their covetable colour and on point trends jump off their feed. However, beyond the screen, Telleish’s unique charm is in its people, as led by salon owner and director Chantelle Cowcher. With Chantelle (known as the Telle in Telleish) at the helm, the salon welcomes a diverse clientele from all walks of Melbourne. Mothers sit in their own area so they never feel like they have to apologise for their babies, while busy workers head straight to the business hub and connect their laptops to the WiFi, with designated areas for private phone calls. As Chantelle says “the whole world is busy these days,” but a stop at Telleish is never a chore and can be integrated seamlessly into a wide variation of packed schedules. 84 INSTYLE
In the salon’s new location, having just moved from the old space after 11 years, the salon is set out like a New York-style loft, with 240 square metres of space and a mezzanine area coated with glass. With natural light and relaxing soft tones, the space is a haven to clients from every facet of city life. “We’re pretty chilled, down to earth people so we gravitate towards that type of clientele. Our biggest age group is between 21 and 60, it’s both men and women, and we’ve basically catered for everything here,” Chantelle said. This relaxed, intimate setting is born from the salon’s family-first basis and history, connecting perfectly with their relationship with both Lakmé and its national distributor Haircare Australia. “I started the salon with my sister twelve years ago, and then hit the five year mark and she left and had babies and got married,” Chantelle said. “I was with another multinational company and I just felt very alone and then I met the guys at Lakmé and Haircare Australia and felt like I had found my family, if that makes sense. I’m very family orientated, not just with my team but also with my family in real life, I just felt like I belonged with a young up and coming business that I felt partnered my business.” As a salon that’s been quoted as a ‘best blonde salon’ in Melbourne through publications such as Urban List, the relationship was ideal beyond the personalities attached to it. Telleish Hair Studio is beloved for its colour, among other specialised services, and a new obsession with Lakmé changed their approach to trends, education, social media, salon skills and more. “The Lakmé blondes and the cooler tones are one of the best to get a different type of clean, bright blonde, that’s what really transformed Telleish. When we first started producing blondes that were bright and not dull, that’s when I felt Lakmé really shifted my businesss, for sure.” When creating these must-have blondes, Chantelle and her team have some immediate go-to formulas that they laud for that particular Lakmé touch, as
OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL
EXPERIENCED A POSITIVE RESULT Chantelle’s favourite Lakmé formulas: • 10/22 for bright blondes you can’t find anywhere else. • 9/60 for warm chestnuts to soften blonde finishes. Instagram: www.instagram.com/ telleish_hair_studio
well as other tools in the product arsenal that align with their brand values. “We love the 10/22, in most companies there’s lots of 9 levels but with the 10/22, you can’t get it anywhere else as well as Lakmé. We’re also fans of the 9/60, which adds a little bit of chestnut into the blonde to soften it,” she said. “We love the crème developers, they’ve just come out with the ammonia free range which is huge for us, we’re big supporters of that. We’re 95 per cent sustainable here and big on the environment.” Making our way through Autumn Winter, major trends such as copper hues and pastel peach supplement the blonde business and dominate Instagram, speaking to their tens of thousands of followers with a flawless finish, perfect hue and complementary style. As Chantelle explains it, every aspect of the salon service, from the product, to the skills and the eventual photography hacks, can make your social media page stand out. “You need to get the result to take an amazing picture, so I think the shine factor for Lakmé is big for our social media,” she said. “You know when you scroll through your phone and something jumps out at you? I would say definitely the shine from Lakmé in our imagery helps that, and then also the lighting and positioning. Also it just looks like healthy hair; it has a beautiful sheen or shine to it.” Haircare Australia emboldens its clients beyond support and product innovations, also providing education initiatives, development and opportunities to trusted partners like Telleish Hair Studio. The salon has greatly benefited from this support, with in-salon education helping even its extremely experienced staff members, as well as education opportunities to teach nationally and, last year, in the Philippines. Chantelle and her team were flown abroad to educate on colouring Asian hair, a key demographic for their salon, showcasing their penchant for blondes internationally and sharing the Lakmé love cross country. As Chantelle tells it, the salon never fails to pass up an opportunity and Haircare Australia continues to provide in that endeavour. It’s this want to go above and beyond for their salons that made Lakmé and Haircare Australia that perfect family fit for the little salon community that is Telleish Hair Studio. While the salon continues to grow in clients, opportunities, ambitions and followers, they’ll always be the family-first salon that makes sure everyone fits right in, noted for their warmth, vibe and top-tier colour work. A little slice of heaven in South Melbourne. Discover the world of colour possibilities @lakmecolour @haircareaust. For more information visit www.haircareaust.com
[Follicle Stimulation Program]
THE PROVEN TREATMENT FOR THINNING HAIR IN MEN & WOMEN *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney
02 9489 7776 firstname.lastname@example.org trichovedic.com.au trichovedic @trichovedic
Pride March L’Oréal enforfced its inclusivity for people from the LGBTQI community during Pride Month, with 860 of its employees marching in the WorldPride 2019 parade in New York. In the leadup to the event, L’Oréal USA launched March for Me, a digital campaign that invited people from all over the world to ‘virtually’ join the employees who marched in the parade. www.loreal.com
#MECCALAND Beauty festival #MECCALAND was back for its second year, this time at Sydney’s Carriageworks. The three day festival featured unique installations from over 40 of the world’s beauty brands, as well as makeup masterclasses, talks from brand founders, brand booth meetups, rides, entertainment and performances. www.mecca.com.au/meccaland
Photography by Tim Ashton Hair by Jodi Nicholson for Nioxin Styling by Emma Cotterill Makeup by Chloe Langford
Power Couple Synergie has released a sleeping beauty powerhouse. The duo includeds two essential serums: Acceler-A and Vitamin B, that work the night shift, restoring and reprograming skin dutring sleep at a cellular level. Expect luminosity, reduced fine lines, even skin tone and a dewy complexion. www.synergieskin.com
Nuggett x Charlie launch Media and influencers feasted on a delicious plant-based high tea at the launch of a new organic and vegan skincare range. The Nuggett X Charlie Happiness range, handcrafted by Australian film and TV make-up artist, Nuggett McCabe, was named after herself and her beloved late pet pug, Charlie. The range features face mist, exfoliator, cleanser, day cream, night cream, eye cream and more. www.nuggettandcharlie.com
Retreatment Botanics After two years of intensive work by her team of skin experts and scientists, Olivia Newtown John has released a skincare range inspired by her Gaia Retreatment & Spa in Byron Bay. Retreatment Botanics combines Australian native extracts, antioxidants, essential fatty acids and the vitamins, A, C and E, to target ageing and other skin care concerns. The range is natual, organic, vegan, cruetly free and Australian made. www.retreatmentbotanics.com
Leonardo Da Vinci National Museum of Science & Technology, Milan Leonardo Da Vinci National Museum of Science & Technology, Milan Leonardo Da Vinci National Museum of Science & Technology, Milan Leonardo Da Vinci National Museum of Science & Technology, Milan Leonardo Da Vinci National Museum of Science & Technology, Milan Leonardo Da Vinci National Museum of Science & Technology, Milan
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BODYOGRAPHY Skin Coconut Milk Serum - 1300 263 964 BEAUTÉ PACIFIQUE Submersive Serum Paradoxe - 03 9562 0513 ALFAPARF MILANO Blends of Many Beard & Skin Balm - 03 9336 2088 ASAP Ultimate Hydration with Niacinamide - 03 8683 3333 MURAD Oil Control Mattifier - 1800 687 237 SISLEY Energizing Super Hydrating Youth Protector - 1300 780 800 DERMALOGICA Oil Free Matte Mattifying Protective Moisturizer - 1800 659 118 MAVALA Anti-Age Pro Chronobiological Day Serum - 03 9645 1933 O COSMEDICS Rebalancing Cream - 02 9712 8188 DMK Beta Gel Hydrating Beta-Glucan Serum - 02 8424 6600 ULTRACEUTICALS Ultra Protective Antioxidant Complex - 1800 355 890 DERMAVIDUALS Süüsmoon Lotion - 02 9960 1300 88 INSTYLE
Keep skin safe against the elements with these anti-pollution products
deco logic LEVEL 9 milk_shake decologic level 9 is a lightening formula suitable for all lightening techniques, to create intense lift up to 9 levels whilst counteracting residual warm tones. With organic cranberry extract, clay, and silk proteins for perfect hair lightening, hair protection and conditioning. milk_shake has also chosen to rely on certified suppliers (with FSC branding), capable of guaranteeing that the paper in the milk_shake® decologic packaging comes from responsibly managed sources.
TECHNOLOGY + INNOVATION COMBINE TO CREATE THE PERFECT BLONDES To trial or stock this range in salon, please contact your state distributor on; QLD + NSW: Conceptual Brands _ 1300 110 032 / VIC: K Two & Co _ 0409 596 771 SA: Hair & Beauty Co-Op _ 1800 635 545 / WA: Ultimate Salon Supplies _ 08 9204 2200 / TAS: AJHS _ 0409 014 070
KEEP IT Clean Avoid morning regret and finish the night off right with these makeup removers
ULTRACEUTICALS Ultra Soothing Eye Makeup Remover - 1800 355 890 BODYOGRAPHY Skin Daily Cleanser - 1300 263 964 SKINSTITUT Microbiome Micellar Water - 02 9460 7559 DERMALOGICA Special Cleansing Gel - 1800 659 118 ALPHA H Liquid Gold Resurfacing Cleansing Cream - 1800 659 777 ESKIN Cleanser - 02 8020 5805 MAAEMO The Elimination Mask - email@example.com ENDOTA SPA Organics Arnica & Menthol Recovery Scrub - 03 5971 8700 AVEDA Botanical Kinetics Deep Cleansing Clay Masque - 1800 061 326 90 INSTYLE
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For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au Mobile: 0404 831 488 | Email: firstname.lastname@example.org or email@example.com Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia
& Salon Must-Haves TECHNOLOGICAL TWIST ON AN ICONIC TOOL Much-loved favourite receives a technological reboot! The Parlux 3200 Plus takes the power of the Parlux 3200 and adds in an ultra-new concept of suction. Whatâ€™s the result? Less noise, faster drying and a lighter weight for day-in, day-out salon use.
EXTRA-CLOSE, EXTRA-POWERFUL For an extra-close shave on the neck, face and hairline, BaBylissPRO Cordless Metal Double Foil Shaver delivers. Powerful rotary motor elevates this full-size metal foil shaver to the next level.
SOMETHING TO TORQUE ABOUT High torque meets supreme performance. Now available in beautiful gold and rose gold, BaBylissPRO Hair Clippers and Trimmer offer exceptional power and durability to cut through all hair types with impeccable ease.
SMOOTH AS VELVET Hair which is as touchably soft and smooth as velvet. The Silver Bullet Black Velvet Brush range includes round brushes with porcupine bristles, hot tube brushes with perfect control, vent brushes for ultra-fast drying and a paddle brush for smoothing.
FASTER, EASIER WITH ROTATING BARREL Brilliantly shiny, smoother curls for all hair types. Silver Bullet Rotating Curling Iron is simple and easy-to-use with a clockwise or anti-clockwise motorised barrel. Ceramic barrel surface infused with Argan Oil.
AWARD-WINNING PARLUX Must-have: Parlux Alyon Air Ionizer Tech Hair Dryer in iridescent jade. Italian-made innovation and technological prowess, now combined with a uniquely gorgeous green iridescence. Limited numbers available.
LOOK AT CURLS IN A WHOLE NEW WAY The Silver Bullet EasyCurler, a whole new way of looking at fast, easy curls! Uniquely designed, perfectly balanced and ergonomic, allowing for fast creation of every conceivable curl on all hair types. 19mm, 25mm and 32mm. Hotter. Faster. Better curls and waves.
KINDER CURLS Infrared heat is kinder to hair, retaining moisture and creating brilliantly shiny curls. Silver Bullet Titanium 210 Vivid Infrared Curling Iron 32 mm is the future of curling. Arriving soon: 25 mm.
FASTER, BETTER, GENTLER Ultra-fast infrared heat styling. Kinder to hair. Meet the extraordinary Silver Bullet Titanium 230 IR Elysium Infrared Straightener (38 mm plates) and 230 IR Euphoria Infrared Straightener (25 mm plates).
Contact: Dateline Imports P/L AUS (02) 9666 3611 | NZ 0800 169 600 www.datelinecity.com
KMS has a new line of hues in their STYLECOLOR collection, with Nude Peach, Inked Blue and Velvet Berry now in the range. The temporary, spray-on colours act as the ultimate style accessory, built with a polymer complex with a blend of pigments to evenly adhere to the hair’s surface and build a flexible ultrathin film to guarantee even results on both lighter and darker hair tones and a movable finish. The hues are waterproof and pillow-friendly, only coming off with shampoo. Visit www.kmshair.com.au
The new epic installation of WetBrush is here in a covetable hue, titled for that very fact as the WetBrush Pro EPIC Deluxe Detangler & Quick Dry Brushes in Rose Gold. The EPIC moniker stands for Elite, Professional, Inspired and Creative, as the tools deliver detangling functions without pain, breakage or split ends. They’re made with exclusive, ultra-soft IntelliFlex bristles and HeatFlex bristles to achieve this and an expanded cushion area for faster use and ergonomic grip. The brushes are ideal for styling, treatments and all salon needs. Visit www.datelinecity.com
CAPED CRUSADE Glide Hair Tools have welcomed their Half and Half Cape with Stretch neck, a comprehensive salon option for all clients. The cape features slits for the arms, a stretch neck for the ultimate protection from hair and water, and a chemical top half that allows hairdressers full security in knowing their client is protected. The bottom half is a light breathable cutting cape, which is 100 per cent stain resistant, and the cape has been lauded, particularly in warmer states, for offering protection without extreme heat. Visit www.glidehairtools.com.au
LEFT HAND NECESSITY
The latest tools, terms and technology THE ELLIE B COLLECTION
INTENSE Framesi’s new colour, titled Framcolor 2001 INTENSE, offers full intensity of colour in half the time. The product adopts an innovative concept in colouring with permanent colours, processing in 20 minutes without heat and achieving 100 per cent grey coverage and its titular intensity. The colour boasts a soft, creamy formula that is easy to mix and includes liquorice and other hydrating ingredients for condition and colour brilliance. Contact 0240 286 333
Welcome Australian hair extensions supplier The Ellie B Collection. The luxury brand has an extensive colour wheel of 24 hues, which are all created with the utmost care, quality and toptier sourcing. The range expertly delivers ethically sourced, hand cut ponytails, consistent length throughout their range and 100 per cent Russian Remy Human hair. The extension are available in an I-Tip Straight format, attached with microbeads for easy application, the first in the market to release the Mini Tape option that is pretaped, and the Skin Weft Tape for inconspicuous hair extensions. Visit www.elliebhair.com
Iceman have launched their new Blade Left-Handed Offset 5.5” Scissors & Thinner, offering an affordable professional option in the realm of left-handed cutting tools. The scissors are made from Cobalt Stainless Steel for maximum long-lasting sharpness, and are well-balanced for all day use. The tool includes a convex edge and hand-honed blades, providing a completely smooth finish. It also contains a removable finger rest and standard thumb curvature for optimal cutting. Visit www.datelinecity.com
MERGING CENTURIES OLD INDONESIAN TRADITIONS WITH THE PRECISE POLISH OF AN ALMOST DUTCH AESTHETIC, KATAMAMA BRINGS A NEW FEELING TO INDONESIAN FIVE STAR LUXURY HOTEL STAYS, WRITES CAMERON PINE.
ustainability and mid-century modern don’t commonly go hand in hand, but at Katamama a hand-curated feel nods to both art deco and modern simplicity – an impressive feat considering the hotel was made from 1.5 million hand moulded bricks in one of the world’s most humid climates. Bringing a new meaning to inspired holiday-inducing architecture, Katamama fits into a completely new aesthetic of its own. Retro vinyls and artifacts in the lobby – suspended installations selling items of clothing, a hand-crafted feel everywhere from glasses, plates and cutlery awash by plenty of space to unwind and relax, the purpose of Katamama was to move away from the Balinese cliché aesthetic, and that they have with great success. Designed to appeal to the true artisan among us, flashes of natural indigo sit alongside brickwork and marble – with a key focus on lighting to create the ultimate experience. Every room and area of the hotel is warm with a glow from perfectly placed LED lighting, 96 INSTYLE
lamps and lighting features – making it the perfect atmosphere for the various cultural activities, music headliners nearby at the hotel’s adjacent Potato Head Beach Club, everything in sight has a distinctly hand-made feel. Each and every one of the suites in the all-suite hotel has a custom-made king
size bed with the bed head doubling as a bench, there is an inherent practicality with everyone within an arm’s reach yet still claiming the title as some of the biggest standard rooms in a Bali hotel. The most spacious rooms are the Island and Pool View Suites, while the largest, the Katamama Suite, has two bedrooms and panoramic windows looking out to sea and beyond. Practically everything you see, from the walls to the wooden furniture and beautiful terrazzo tiles in the bathrooms, has been locally made using top-quality Indonesian materials. You’ll also find a few mid-century originals designed by the likes of Arne Jacobsen and Le Corbusier as well as their own brand of organic skin, face, hair and bodycare in the bathrooms and spa.
“The result is a quietly modern space that’s layered with acres of terrazzo, Balinese bricks, teak, and hand-made Javanese tiles” ANDRA MARTIN
SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION “More than 1.5 Million hand-pressed bricks — coconut-shell fired and moulded — make up katamama’s facade.” Rooms and common areas are smattered with artwork commissioned to showcase local Indonesian talents. From handdyed indigo kimonos and a cocktail bar fully stocked to make the most custom of cocktails, Katamama has thought of everything to take away that common hotel-induced anxiety of what’s included and what isn’t. On arrival, what makes these personal touches even more special is the in-room i-pad check-in and the welcome cocktail of your choice made right before your eyes. And we are not talking a welcome-drink or juice, we are talking a real cocktail! At a minimum of 82 square metres and balconies surrounded by almost junglelike tropical gardens and Seminyak beach nearby, each of the 53 suites has enough room to completely unwind. There’s little need for guests to leave the hotel surrounds or the neighbouring Potato Head beach club, with VIP access for all guests. Part of the TPP family, Katamama is thrust into a design aesthetic that has received much acclaim, notably the work of architect Andra Martin and Singapore based design practice who developed an ability to respect the traditional Balinese culture and nature but also completely transport guests into a true artisan state of mind. “The result is a quietly modern space that’s layered with acres of terrazzo,
Balinese bricks, teak, and hand-made Javanese tiles,” said architect Andra. Scattered throughout the public spaces and suites are artwork, furniture and precious tchotchkes from the owners’ personal collection though it’s likely that the focus will be on the mod-Spanish menu at the house restaurant MoVida, and the tropical-inflected cocktails at the Akademi bar for a crafty meal, hipster coffee and the coolest crowd. “More than 1.5 Million hand-pressed bricks — coconut-shell fired and moulded — make up katamama’s facade.” Yet, it’s not all about hedonism. This is perhaps Bali’s best hotel for those serious about design, from the angular brick mass of the exterior to the beautifully curated rooms and the thoughtfully designed indoor-outdoor corridors. Service lives up to the standard too – guest service where they’ve thought of every little thing – including a custom latex pillow for your bed if that’s more your thing. Katamama is testament to the fact that bespoke shouldn’t just die in the design of a hotel. Katamama is a hotel for those who take their design as seriously as their yearning for relaxation. Katamama, JL Petitenget No 51B, Seminyak, Bali, Indonesia www.katamama.com
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PURE AND SIMPLE
WITH ITS PHILOSOPHY FIRMLY SET ON TRADITIONAL VALUES OF HONESTY, LOYALTY AND PERFORMANCE FREE OF THE UNNECESSARY PROSE, PURE HAIRCARE’S REBRAND IS ONE STEP CLOSER TO MAKING IT ONE OF THE MOST TRUSTED AND TRANSPARENT LUXURY HAIRCARE BRANDS ON THE MARKET.
upplying salons with a luxury aesthetic at an accessible price point, Pure Haircare’s focus has always been on providing salons with a solution that inspires consumers to embrace professional haircare, not just for the cosmetic feel, but also for the values. Recently parading their repack across social media with a very pleasing and gently curated range of product images, the complete Pure range is made from 100 per cent recycled Australian land waste plastic - the first brand in Australia to move beyond just the formula to the packaging we consume. The completely elevated brand repack was launched at the company’s annual conference, that along with products being made from Australian land waste plastic, that the company has also become carbon neutral. “Our bottles are made from 100 per cent Australian recycled land waste plastics in an effort to create a circular supply chain. This chain takes recyclable plastic and processes it by sorting, shredding and creating pellets that are then used to make our recycled plastic bottles.. Through this process we estimate we will rescue over 100 tonnes of plastic from reaching landfill each year,” said Pure Haircare Marketing Manager Raelene Addley. “At Hairjamm we are constantly searching for, and taking inspiration from those who we interact with the most, hairdressers and salon owners. This is the very reason we are and will continue to be passionate about producing products people want and fantastic service,” she said. The new minimal rounded bottles have been designed to sit perfectly in the modern bathroom aesthetic, for the consumer who wants luxury but is wanting to consume products that are environmentally conscious. 98 INSTYLE
The fresh new aesthetic perfectly complements last year’s Bee Pure campaign whereby Pure Haircare included Bee Pure seed bombs with each haircare purchase. Each product came with a parcel of organic clay and bee-friendly seeds, aiming to increase the natural habitat and food sources of Australia’s native bees. The Pure range of products are blended with naturally derived ingredients which have been carefully researched to substitute traditional synthetic ingredients. Pure’s aim to develop a safer, more-gentle environmentally friendly haircare regime has been pure and simply advanced. It doesn’t just end with the products, it is in every form of the brand’s packaging and collateral whereby this eco-conscious mindset prevails. Brochures, posters and everything in between are all printed on 100 per cent recycled carbon neutral paper, processed in a chlorine-free environment. Pure are hoping this multi-faceted approach not only gets more salons thinking about their usage and the real values of the products they consume, but that the overall industry follows as well. Pure’s formulations contains modern, clean and green ingredients and they continue to develop safe, gentle and sustainable products using organic ingredients that are 100% certified. Also launched is a new range featuring a Fusion Complex. These products are formulated to rebuild chemically damaged hair from the inside out – one of women’s biggest concerns today. Active repair ingredients protect existing disulphide bonds as well as reconnect broken ones. Enriching organic ginger, rosemary and acai oils soften and smooth hair texture while improving hair colour for stronger, healthier hair. Pure’s brand promise is reflected in the constant pledge to achieve the perfect balance of nature and scent substituting synthetic ingredients with natural plant based alternatives. All Pure products are vegan, cruelty free, gluten free and free of sulphates and parabens. Far from just a pretty bottle and an organic certified complex, Pure Haircare is an Australian export we love – one that cares for the environment we live in, cares for real partnerships in salons and most importantly cares for the way people feel about their purchasing decisions. Purely and Simply. For more information visit www.purehairaustralia.com
WIRELESS COMFORTEL’S NEW FEATURE COLOUR TABLE, COMPLETE WITH CHARGING CAPABILITIES, WILL REMIND YOU THAT WE’RE IN THE FUTURE.
odern technology never stops ceasing to remind us all that we’re living in the future, and the salon industry, in this case particularly its furniture sector, is completely in that futuristic phase. Comfortel have released their very new-age Colour Table, which acts as both a charging station and feature salon piece. The feature elements of the table offer wireless charging stations to suit smart phone models with inductive charging technology, making it the ideal table for 2019. With all your clients rushing into your salon with work to be done (and Instagram feeds to scroll), inevitably on 10 per cent battery, they’ll be thanking you when they can put their phone down on the table for an instant
charge. Beyond the wireless capabilities, the table can be fitted with power points in the centre panel or side of the table for all charging needs. Beyond its technological capabilities, the table is made with an ash timber look to be a salon centre piece, made to fit 4 to 6 clients in a narrow, slender fit built especially for salons. The piece can become the basis for your entire salon aesthetic, with Comfortel’s many trends available to inspire your design eye. With a natural, modern look to suit a variety of salon styles, Comfortel’s new Colour Table is an aesthetically pleasing, efficient and technologically savvy solution to suit both your plugged in clients and your salon look. For more information visit www.comfortel.com.au
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DITCH THE PAPER ELIMINATING THE NEED FOR PAPER FORMS AN EXCEPTIONAL AND PROFESSIONAL CLIENT EXPERIENCE STARTS WITH THE TIMELY CONSULT APP, WRITES SARAH FLUTEY.
onsultations are great for building client relationships, but uploading and storing the forms can be painful. To mitigate this, the team at Timely have re-launched Consult. A free iOS app that allows you to turn all your paper forms digital. Consult is a gamechanger. It helps streamline your business processes, protect your brand and deliver an exceptional client experience. Plus, it’s free for everyone! You don’t need to be a Timely customer to use Consult, and it works for any industry where gathering client information or consent is important.
STREAMLINE YOUR BUSINESS PROCESSES WITH CONSULT Whether it’s intakes, consultations, waivers, patch testing and more, forms are a crucial part of your business. But manually entering data from printed forms can often mean mistakes are made, costing you more time and energy in the long run. Consult changes all this, by providing beautiful, secure customizable digital forms. With Consult you’ll not only look and feel professional and confident that your sensitive client information is kept private and secure, but you’ll also save time and eliminate errors. Use industry standard templates, or design your own that help ensure you’re delivering a perfect client experience whilst protecting your client and your business. Here are some examples of how you can use Consult.
CONSULT FOR CLIENT INTAKE FORMS Setting up a client intake form is an important part of your business. Consider it like your website, or social media pages - as it’s often the first impression clients will get of your business. It needs to be professional, user-friendly, and provide you with the right information you need to get started. With Consult you can customize the questions for your business; think about what questions are really important, who your clients are and the tone of voice and image you want to portray. Asking a client to complete the intake form on an iPad when they first arrive gives the client confidence that their personal information is kept private and secure, saves you time, and eliminates any errors caused by manually entering client details. Once a client has completed the form, you’re just one click away from having that information in Timely as a new client record - how easy is that! The intake form automatically updates existing clients’ contact details too. It’s the start of a great relationship; you’ll get to know a bit about your client, and your client will gain trust in your business.
CAPTURE CONSULTATIONS, WAIVERS AND CONSENT For all businesses in the hair, beauty, wellness and health industries it is crucial you understand and set expectations with your clients.
Clients need to understand any risks involved with the service and in order to create a strong relationship they need reassurance that they’re in capable, professional hands. You also need to protect your business and brand from bad reviews and legal liability by capturing client signatures digitally on your forms. Consult lets you do all this. Consult offers expert and industry templates for consultations and patch-testing, or you can create your own forms based on the questions you need to cover in your business. Again, it’s a great idea to personalize the questions to fit with your business’ brand and personality. There are free- field forms where you can explain any risks and signature fields to capture consent. All of these can then be stored securely in Timely or saved at your chosen location.
STREAMLINE YOUR RECORD KEEPING Consult automatically connects to Timely so you can upload your completed forms against your client records and have everything in one place. You can also access completed forms and check your client info anytime from their client record inside Timely. If you aren’t a Timely user, you can send the completed forms to your email or save to a location of your choice.
PROVIDE A CONSISTENT EXPERIENCE We understand that providing a consistent experience across your business can be time-consuming and involve a lot of training. Consult allows you to create your business templates and share them with your team so you’re all working from the same forms. As the business owner, you can decide who has edit access and you can build a library of templates that are tailored to your business. Paperless is just an easy app away. To find out more or download the app visit gettimely.com/consult
MARRAKESH 1'-l.QURISH YOUR HAIR WITH NATU'R.§
Creates Curls, Waves and Smooth Hair TextureS
No parabens, sulphates, artiﬁcial dyes, phthalates, propylene glycol or harmful ingredients. Vegan friendly. No animal testing, Leaping Bunny certiﬁed.
For further information or for your local distributor please contact Australian International Industries Distributor of Colour Placement Systems Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | www.aii.net.au | Email: email@example.com follow us on facebook.com/AIIHAIRANDBEAUTY
HEALTHY ENVIRONMENT WE SPEND SO MUCH OF OUR LIVES AT WORK, SO IT’S NO SURPRISE THAT IT CAN HAVE A HUGE IMPACT ON OUR HEALTH AND WELLNESS. KITOMBA’S KYRA SPROULE TALKS ABOUT THE IMPORTANCE OF A HEALTHY WORKPLACE.
veryone has good days and bad days, but there are things that you can do, as an employer, to create an environment that supports your staff to bring their best every day. If your staff are happy, they’re better positioned to make your clients happy, and happy clients are great for business.
To create a work environment that is supportive for all staff, you’ll need to start with open lines of communication. Start by asking your staff how they’re doing, and really listen to their answers. If you create relationships with your staff based on honesty and trust, they’ll know that you care about them and that they can talk to you if they need to. Remember to check in regularly with each staff member, looking out for signs of stress, such as negative comments or an increase in sick leave. When you have great communication, your staff will be able to come to you with their problems instead of looking for a new place to work.
ENCOURAGE From encouraging staff to take their scheduled breaks to providing access to healthy snacks or filtered water, you can encourage healthy habits in your workplace. Time management in a salon, spa or clinic can be difficult; quiet times may not coincide with standard meal times, and on busy days it may feel like there really is no good time to take a break. But it’s important for everyone to take breaks, and eat and drink regularly so that they can be at their best, and provide the best experience for their clients. Practicing good sleep habits and participating in enjoyable hobbies or physical activities outside of work also improve mood and energy, so make sure you’re modelling and encouraging these behaviors too.
A COMMON GOAL People report higher levels of wellbeing and job satisfaction when they enjoy their work and are working towards a goal. So why not set some realistic goals for each staff member and for your salon,
“Make sure everyone on the team has a real purpose and understands how important they are to the success of the business. Show your staff that you’re committed to their ongoing career development.” spa or clinic, and work towards meeting these goals. Make sure everyone on the team has a real purpose and understands how important they are to the success of the business. Show your staff that you’re committed to their ongoing career development. Providing regular training opportunities for staff allows them to work towards professional development goals as well as business goals.
RECOGNISE YOUR STAFF Everyone wants to be appreciated, so make sure to celebrate when someone achieves their goal, goes above and beyond or just does something awesome - nothing is too small. Use your words and actions to reward and celebrate your staff, sharing successes publicly when appropriate. For example, if you’re sharing images of your staff’s work on social media, celebrate them by using their name, or tagging them in the post. A healthy work environment is good for employees, but it’s also great for business. Healthy workplaces have been shown to have higher productivity, and see less sick leave and staff turnover, all factors which contribute positively to the success of a business. Create a healthy work environment for your staff, and get your whole team working towards the same goal of making your salon, spa or clinic the best it can be. Kyra Sproule is the Marketing and Communications Coordinator at Kitomba Salon & Spa Software. To learn more about what Kitomba can do for your business, visit www.kitomba.com or call 1800 161 101.
LEARN MORE 1 800 972 141 www.hairdreams.com | firstname.lastname@example.org
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INSTYLE is Australia’s leading hairdressing industry magazine and is an authoritative source for news, reviews, interviews and inspiration f...
Published on Jul 26, 2019
INSTYLE is Australia’s leading hairdressing industry magazine and is an authoritative source for news, reviews, interviews and inspiration f...