The Magazine for the Hairdressing Professional
Issue 3 | 2026
HAIR FESTIVAL 2026 The Conversations from Australia’s Biggest Hair Weekend
FASHION INFLUENCE The defining trends from AFW 2026
BIOMIMETIC HAIR LONGEVITY SERUM
7,350+ PROFESSIONALS 225+ BRANDS 110+ EXHIBITORS 28 EDUCATION SESSIONS 11 COMPETITIONS 2 STAGES 2 D AYS 1 UNMISSABLE EVENT
27–28 JUNE 2027, ICC SYDNEY
LIMITED VIP PRE-SALE TICKETS AVAILABLE UNTIL 30 SEPTEMBER 2026 hairfestival.com.au
BROUGHT TO YOU BY
CROWNING CONFIDENCE X As official hair sponsor for Miss Universe Australia, Seamless1 looks back at the European GRWM campaign—and sets the stage for what's next.
Paris "The Ritual": An intimate
hotel GRWM session with Lexi Brant (Miss Universe Australia 2025), Zoe Creed (Miss Universe Australia 2024), and Chelsea Johnston (Seamless1 Global Voice 2025) capturing raw, effortless prep.
Amsterdam High-octane
studio visuals spotlighting the official Seamless1 2026 Collection, showcasing high-performance extensions and campaign styling—stay tuned for our upcoming 2027 collection shoot.
LOOKING FORWARD CAITY WORTHINGTON The Miss Universe Australia legacy continues. Following the August crowning of Caity Worthington as Miss Universe Australia 2026, Seamless1 is preparing for its next major brand shoot.
STAY TUNED SEAMLESS1 x CAITY WORTHINGTON The official Miss Universe Australia hair partnership continues. Seamless1 is thrilled to announce an upcoming campaign shoot with newly crowned Miss Universe Australia 2026, Caity Worthington. Look out for our exclusive behind-the-scenes breakdown, salon extension formulas, and signature styling.
"As official sponsors of Miss Universe Australia, our mission is simple: elevate the ritual of preparation to inspire unapologetic confidence."
seamless1.com | @seamless1
STYLE LIKE A PRO NEW SC UL P T I N G PO M A D E Delivers strong hold, high shine, and ultimate control.
INEDIT
EDITORIAL Published By BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 EXECUTIVE CHAIRMAN Simon Grover EDITORIAL AND CREATIVE DIRECTOR Cameron Pine cameron@intermedia.com.au ACTING DIGITAL EDITOR Michelle Ruzzene mruzzene@intermedia.com.au NATIONAL SALES MANAGER Melissa Hickling mhickling@intermedia.com.au BHA GROUP SALES DIRECTOR Laina O’Donnell lodonnell@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper ART DIRECTOR Katy Brack SUBSCRIPTIONS subscriptions@intermedia.com.au ANNUAL SUBSCRIPTION INSTYLE is published four times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (4 issues) for $75.00 (inc GST) 2yrs (8 issues) for $120.0 (inc GST) 3yrs (12 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright© 2026 - BHA MEDIA.
T
here are certain moments in publishing when you are reminded that media is less about the stories and frantic deadlines, and more about the people. The purpose of what we do is built by people, by relationships, shared history, creative energy and the commitment of a team that cares deeply about what it represents. This issue takes stock of one of those moments. It seems almost impossible, or perhaps a little anti-climactic, to mark the arrival of Issue 3 without acknowledging the departure of someone who has been such an important part of the INSTYLE story. After more than two decades working alongside Jo Cowan - 23 years, in fact - it is difficult to put into words what her contribution has meant, not only to this magazine and her 25year tenure, but to the wider hairdressing community and the many projects we have built together. Jo has been part of an extraordinary chapter in both our industry and our media’s history. Through changing markets, shifting media landscapes and some incredibly challenging years, she brought an unwavering belief in the importance of bringing our industry closer together. Her legacy is not simply in the stories we have written or the campaigns we have executed, but in the people she has championed and the opportunities she has helped create. At the end of it all, we remember the people most. I couldn’t tell you the number of times, during a challenging week, that one message from someone saying they loved something we had produced or written, or told us how much they valued what we do, has been enough to keep me going. For Jo and I, in many ways, that connection to the industry has kept us challenged, engaged and invested in an industry that means a great deal to both of us. And that, ultimately, is why specialist media still matters. In a world where everyone can publish, post and create content, there is a real difference between content and context, visibility and influence, reach and relevance. Good industry media doesn’t simply report on what is happening; it helps shape the conversation and context around it. It gives people a platform, gives ideas credibility and our industry a place to see itself reflected back - honestly, creatively and with a sense of where it is heading. That is something I feel particularly passionate about with INSTYLE, Styleicons and Hair Festival. We have an incredible opportunity to not simply document our industry, but to champion it. To put a spotlight on the artists, educators, business owners, brands and ideas that deserve attention. To create conversations that extend beyond a single post, a single issue or a single event. And, importantly, to give the people doing great work the profile and authority that comes from being properly recognised by the media their industry consumes. Hair Festival is perhaps the greatest example of that philosophy in action, what began in a particularly challenging period for our industry has continued to evolve into one of the most significant gatherings on the Australian hair calendar. In 2026, more than 7,350 hairdressers, barbers, brands, educators and industry professionals came together at ICC Sydney - across an expanded show floor, two main stages, education, business, Wonderland and the many conversations that make Hair Festival what it is. It was a remarkable result, but more importantly, it was a reminder of what happens when our team comes together with purpose. And so, while we farewell one chapter, we are already looking firmly towards the next, with 2027 just on the horizon. We are taking everything we learned from 2026 - the energy, the conversations, the education, the creativity and the incredible response from our community - and building on it for 2027. There is also new energy within the team, with Melissa Hickling joining us as National Sales Manager across INSTYLE and Styleicons, bringing her own experience, perspective and enthusiasm to the business. New people bring new energy, new perspectives and, sometimes, exactly the kind of fresh thinking you need to keep moving forward. I am excited about what this next chapter will look like as we continue to evolve our brands. I truly believe our industry will always be hungry for change, connection, education, inspiration and celebration. Our job is to keep giving it that and bringing the industry together, not dividing it. Let’s see how we rise above the current challenges together and build together what’s next. Because the only way to ensure you are part of what comes next is to be part of the action, not the reaction.
PEFC Certified Paper from sustainably managed forests and controlled sources PEFC/21-31-119
pefcaustralia.org.au
Cameron Pine, Editorial and Creative Director
@instylehairmag www.facebook.com/INSTYLEstyleicons
INSTYLE 11
CONTENTS
30
64
52
53 72
INSTYLE ISSUE 3 '26 ON THE COVER 52 62
K18 Future IQ Australian Fashion Week 26’
HAIR FESTIVAL 28 30 32 33 34
Hair Festival Wrap Hair Festival Education Hair Festival Realtalk Hair Festival Wonderland Hair Festival Competitions
REGULARS 14 67 68 69 74 76 80
UPfront Industry Happenings Words of Wisdom Scott Sloan Words of Wisdom Nicole Lamers Salon Profile La Boutique INbeauty Beauty News INhair New Products INsalon tools and accessories
81 82
INbusiness Larissa Macleman INbusiness Bizcover
ONSTAGE 22 24 25
AHIA Creative 2026 CPR Mane Event Aveda x Tracey Sakosits
MEN 54 55
56 58
Manspaces Zeppelin Barbers Manspaces Luke Munn X Youth of Dulwich Men’s Products Men’s Collection
FEATURES 36
43 44 46 48 50 60 64 65 66 72 75 78 79
The Power of Showing Up Denis McFadden The Nanoplasty Map A Fresh Hold, Moroccanoil Pomade The Intersection Colour Country 60 Yearsof Styling: The Australian Story Behind Natural Look StyleArt Colour Leaders Kirby Lago, Mel Gesualdo, Massimo Tirimacco KEVIN.MURPHY Takes Hair Global Pump Haircare Dermapen Exo Grow INdesign Bask Gili Meno Dr D’Lyte Dateline: Fanola Dreame Haircare
INSTYLE 13
Industry Happenings
UPFRONT COLOUR COLLECTION
TONI&GUY has unveiled its latest World of Colour collection, showcasing a personalised approach to professional colour that celebrates individuality, movement and modern craftsmanship. Developed by the TONI&GUY Artistic Team, the collection moves away from one-size-fits-all colour trends, instead focusing on bespoke colour placement designed to complement each client’s features, personality and lifestyle. Featuring luminous blondes, rich brunettes and dimensional reds, the collection demonstrates advanced colour techniques combined with precision cutting to create wearable yet fashion-forward looks. TONI&GUY International Artistic Director Jo O’Neill said today’s clients are looking for colour that feels uniquely their own. “The future of colour isn’t about following trends—it’s about creating something personal that enhances the individual while showcasing technical excellence.” The collection highlights seamless blending, healthy shine and soft transitions, reinforcing the importance of consultation and customised colour services within the salon. Designed to inspire hairdressers while providing practical commercial techniques, World of Colour 2026 reflects the evolving expectations of clients seeking premium, personalised salon experiences. The collection will form part of TONI&GUY’s ongoing education program across its international salon network. www.toniandguy.com.au
14 INSTYLE
UPFRONT
TOOL INNOVATION ghd has expanded its professional styling portfolio with the launch of ghd sculpt™, a new heated styling tool designed to create long-lasting waves while maintaining hair health. The new tool introduces Heat-Adapt Technology, which intelligently responds to the hair during styling to deliver consistent results from root to tip. According to ghd, sculpt™ delivers up to 90 per cent more shine, significantly reduces frizz and flyaways and helps protect colour while creating soft, modern movement. The launch reflects growing demand for versatile styling tools capable of producing polished waves and texture with minimal effort. Available in black and white, sculpt™ joins ghd’s premium styling portfolio and has been developed for both professional salon use and consumers seeking salon-quality results at home. The launch reinforces ghd’s ongoing investment in innovation and education as the brand continues to evolve its styling technology for modern hairdressers. www.ghdhair.com
CARMEN UNLEASHED French luxury house Trudon has unveiled Carmen, a bold new fragrance that reimagines the house’s cult-favourite Ernesto candle as an intimate, skin-led perfume. Rather than directly translating Ernesto into fragrance, Carmen takes its signature tobacco-leather DNA and reshapes it into a more tactile and sensual composition, continuing Trudon’s evolution beyond its celebrated candle heritage and further into fine fragrance. Created by perfumer Émilie Bouge, Carmen centres on a sculpted tobacco accord, warmed with rum and softened by honeyed facets. Textured leather, patchouli and resins add depth to the composition, creating a rich scent designed to evolve on the skin and linger on fabric. The fragrance takes its name and inspiration from the rebellious heroine of Georges Bizet’s famed opera Carmen, channelling the character’s untamed freedom, confidence and provocative spirit. The launch further builds Trudon’s move towards more intimate, body-centric perfumery while retaining the distinctive olfactory storytelling that has defined the historic French house. Launching this month, Carmen will be available in 100ml and 15ml formats, alongside a complementary hand care line. https://trudon.com.au
LEADERSHIP APPOINTMENT Australian professional haircare brand O&M has announced the appointment of industry veteran Chris Hammond as Managing Director, marking a significant step in the company’s continued global expansion. Hammond brings more than two decades of leadership experience across the professional beauty industry, having held senior commercial and operational roles throughout Australia, the UK and the US. He joins O&M at a time of strong international growth and will oversee the company’s global operations, commercial strategy and distribution network. Founded by Jose Bryce Smith in 2000, O&M has grown from an Australian salon brand into an internationally recognised professional haircare business available in more than 35 countries. The appointment reflects the company’s ambition to further strengthen its global footprint while continuing to support salons with highperformance, clean colour and styling products. “Chris brings a wealth of international experience and a genuine passion for the professional industry,” said Bryce Smith. “As we continue expanding into new markets, his leadership will play an important role in shaping O&M’s next chapter.” Hammond said he was excited to join a brand with a strong reputation for innovation and authenticity. “O&M has built an incredible business by challenging convention and staying true to its values. I’m looking forward to working alongside the team and our salon partners to continue driving sustainable global growth.” The appointment reinforces O&M’s commitment to investing in leadership as it continues to evolve as one of Australia’s most recognised professional haircare brands. https://originalmineral.com.au INSTYLE 15
UPFRONT AHC APPOINTMENT The Australian Hairdressing Council (AHC) has appointed Jane Barrett as Chair of its Education & Training Committee, bringing more than three decades of hairdressing experience and 15 years in education leadership to the role. A respected industry and education leader, Barrett’s career spans teaching, education management, consulting and senior executive positions, giving her extensive experience across both professional hairdressing and the training frameworks supporting the industry’s future workforce. Barrett is currently CEO of Pivot Point Australia & New Zealand, a position she has held since May 2020. Her history with the professional education organisation also includes roles as General Manager and National Education Consultant. Her broader education career includes almost five years as Education Manager at Canberra Institute of Technology and nine years teaching at Chisholm Institute. She has also served as Head of Education at Beauty EDU and Communications Manager at Monash University. Announcing the appointment, the AHC said Barrett would bring “exceptional industry knowledge, strategic insight and a genuine passion for education” to the committee. “We are honoured to have Jane’s expertise and vision guiding the AHC’s education and training initiatives as we work to strengthen the future of our industry,” the organisation said. Barrett said she was looking forward to helping progress the committee’s work. “I’m both honoured and humbled to step into this role, and to lead the exciting work being undertaken by the Education & Training Committee to strengthen our industry and its future,” Barrett said. In the role, Barrett will draw on her experience across hairdressing, vocational education, leadership and professional development as the AHC continues its focus on strengthening education, training and career pathways across Australia’s hairdressing sector. Visit the AHC: https://theahc.org.au/
EDUCATION PARTNERSHIP Renowned colour specialist Pink La Blonde has joined the speaker line-up for L’Oréal Professionnel’s Pro.Connect education event, bringing her signature approach to creative blonding and colour transformation to one of the industry’s leading education platforms. Known for her bold colour work and strong social media presence, Pink La Blonde has built an international following through innovative techniques, education and salon artistry. Her appearance at Pro.Connect will provide salon professionals with practical insights into advanced colour application, creative consultation and building confidence behind the chair. The annual education event brings together leading educators and industry experts to share technical knowledge, emerging trends and business strategies with hairdressers from across Australia. Pink La Blonde said education continues to play a vital role in helping stylists grow both creatively and commercially. “I’m passionate about sharing techniques that not only inspire hairdressers but also help them deliver exceptional results for their clients every day.” Her inclusion reflects L’Oréal Professionnel’s ongoing investment in delivering world-class education while showcasing some of the industry’s most influential artists. Pro.Connect will feature live demonstrations, technical education and business insights designed to support salon success in an evolving professional landscape. https://pinklablonde.com
MENTORED BY MENSPIRE Global men’s hair education brand Menspire has launched a new membership platform designed to provide hairdressers and barbers with ongoing access to technical education, business resources and professional development. The Mentored by Menspire platform delivers a subscription-based learning experience, offering members exclusive cutting tutorials, live education, business advice and creative inspiration from the internationally recognised Menspire team. Designed for professionals at every stage of their career, the platform aims to make premium education more accessible while supporting continuous learning beyond traditional classroom settings. The launch reflects the growing demand for flexible digital education, with more stylists seeking on-demand learning that fits around busy salon schedules. Members will gain access to an evolving library of educational content covering precision cutting, consultation, client communication, photography, content creation and salon business. Menspire has built a global reputation for technical excellence and modern men’s hair education, with academies and educators working across Europe, Australia and beyond. The new platform represents the latest step in the brand’s commitment to developing the next generation of salon professionals through accessible, high-quality education. https://mentoredbymenspire.com 16 INSTYLE
UPFRONT OSCAR OSCAR PARTNERS WITH REMI CACHET Oscar Oscar Salons has announced a new partnership with premium hair extension brand Remi Cachet, expanding the group’s extension offering across its national salon network. The collaboration brings Remi Cachet’s range of ethically sourced human hair extensions into Oscar Oscar salons, providing clients with access to multiple application methods tailored to different hair types, lifestyles and styling goals. The partnership also includes comprehensive education for Oscar Oscar stylists, ensuring teams are trained in consultation, application, maintenance and aftercare to deliver premium extension services. Remi Cachet has built a strong reputation internationally for its commitment to quality, innovation and education, making it a natural fit for one of Australia’s leading salon groups. The partnership reflects growing consumer demand for professional extension services, with more clients seeking solutions that add length, volume and versatility while maintaining healthy-looking hair. By combining premium products with advanced education, Oscar Oscar aims to further strengthen its service offering while supporting stylists in expanding their technical expertise and salon revenue opportunities. The partnership is now rolling out across participating Oscar Oscar salons nationally. https://oscaroscar.com.au
Patrick COMPARE QUOTES
SAVED^
Hairdresser from VIC
$150
Earn Qantas Points for every dollar spent on a new small business insurance policy* *Must be a Qantas Business Rewards member. Maximum of 10,000 Qantas Points earned per policy. Available to new BizCover policy purchase only and not available with any other offer. See Terms & Conditions at bizcover.com.au/qbr. ^Savings made in April 2026 on Public Liability and Professional Indemnity insurance. This information is provided as a guide only and may not reflect pricing for your particular business, as individual underwriting criteria will apply. BizCover Pty Ltd (ABN 68 127 707 975; AFSL 501769) © 2026 BizCover. BC3896
bizcover.com.au
1300 805 821
UPFRONT
SALON MILESTONE Sydney’s Salon Yazbek is celebrating 16 years in business, marking more than a decade of creative excellence, education and client loyalty. Founded by award-winning hairstylist and educator George Yazbek, the salon has built a reputation for precision cutting, personalised colour and an unwavering commitment to ongoing education. Over the past 16 years, Salon Yazbek has become recognised not only for its technical expertise but also for mentoring emerging stylists and contributing to the broader Australian hair industry through education and competition work. Reflecting on the milestone, Yazbek credited the salon’s success to the dedication of his team and the trust of loyal clients. “Our greatest achievement has always been building long-term relationships—with our clients, our team and the industry,” he said. As the salon looks to the future, education and innovation remain central to its philosophy, with continued investment in technical development, creative growth and exceptional client experiences. The anniversary highlights the resilience of independent salons and the importance of evolving alongside changing client expectations while remaining committed to craftsmanship and professional excellence. www.salonyazbek.com.au
18 INSTYLE
UPFRONT
MEET MELISSA HICKLING For Melissa Hickling, joining INSTYLE and STYLEICONS as National Sales Manager isn’t simply a move into a new role. It’s a chance to experience an industry she has spent much of her career in, and genuinely loves, from a new perspective. With more than two decades of experience spanning professional hair, beauty and sales, Melissa brings deep industry knowledge, longstanding relationships and, importantly, a genuine affection for the community she now represents at Intermedia. “I’ve spent many years in the professional hair industry and it’s an industry I genuinely love,” Melissa says. “The creativity, the people and, most importantly, the incredible community at
the heart of it is what makes it so special.” Melissa succeeds Jo Cowan, who recently retired after 25 years with Intermedia, marking the end of an extraordinary chapter with INSTYLE and STYLEICONS. Jo now plans to enjoy a wellearned change of pace, including travelling and giving back through volunteer work, with plans to use her hairdressing skills to cut hair for people experiencing homelessness. For Melissa, stepping into the role comes with a strong sense of respect for what has been built before her. “I’m honoured to continue the legacy of INSTYLE and STYLEICONS and really looking forward to experiencing the industry from a different side,” she says. Her career has taken her across both Australia and the United States, with senior sales roles at some of the industry’s most recognised businesses. Most recently, Melissa spent three years as National Sales Manager for Moroccanoil at Haircare Group, following more than a decade with L’Oréal across different stages of her career. But her connection to hair goes deeper than sales. Melissa studied cosmetology at Santa Monica Cosmetology School, giving her an understanding of the salon industry from the inside, something that continues to shape the way she approaches relationships with brands, salons and professionals today.
CREATIVE VISION ELEVEN Australia has placed its professional colour portfolio in the spotlight with the launch of its latest campaign, The Colour of Australia. Best known for its award-winning range of professional haircare and styling products, the Australian-born brand is now showcasing the creativity, performance and versatility of ELEVEN Australia Colour through a collection of contemporary colour looks. The campaign brings the brand’s colour philosophy to life through three defining principles: born from Australia’s landscape, made for Australia’s diversity and proven in Australia’s climate. Drawing inspiration from the country’s distinctive natural palette, the imagery references the white sands of Whitehaven Beach, the rich ochres of the Australian outback, the copper tones of river red gums and the soft pink hues of inland salt lakes.
In her new role, Melissa will support the continued growth of INSTYLE and STYLEICONS, partnering with businesses across the professional hair sector to develop meaningful opportunities and strengthen industry connections. Drawing on years of experience in professional hair, she is looking forward to reconnecting with familiar faces, forging new relationships and championing the people and businesses shaping the sector. “I’m especially looking forward to reconnecting with familiar faces, meeting plenty of new ones and hearing about everything happening across our industry.” It’s this openness and genuine curiosity that Melissa hopes to bring to the role. Rather than simply talking to the industry, she wants to hear from it — from established businesses and major brands to salons, emerging names and the people driving professional hair forward. “If you have something exciting happening in your business, I’d genuinely love to hear about it.” With a career built within professional hair and a new opportunity to champion it from the media side, Melissa’s arrival marks an exciting new chapter for INSTYLE and STYLEICONS, one grounded in relationships, community and a shared passion for the industry. To connect with Melissa, get in touch via phone: +61 405 258 160 or email: mhickling@intermedia.com.au
Shot by acclaimed photographer Andrew O’Toole, the campaign premiered at the 2026 ANZ Hair Industry Awards (Creative), held at ICC Sydney on 29 June, following two successful days of Hair Festival, presented by Styleicons and INSTYLE. The new imagery opened the awards evening before reigning 2025 AHIA Creative Australian Hairdresser of the Year Bernadette Beswick presented her award-winning collection, Luminary. Both the campaign and the runway collection showcased the colour artistry of ELEVEN Australia Global Brand Artist Rachel Vitullo, highlighting the creative possibilities of the ELEVEN Australia Colour portfolio. The campaign also reflects the brand’s growing international presence, with ELEVEN Australia Colour now used by professional hairdressers around the world. https://elevenaustralia.au INSTYLE 19
UPFRONT FESTIVAL CALLING
TREND FORECAST Matrix Global Creative Director and National Artistic Educator Mat Johnson believes salon colour is entering a new era, with personalised placement, expressive tones and healthy hair set to define the biggest trends of 2026. After several years dominated by expensive blondes and soft, lived-in colour, Johnson says clients are looking for bolder yet more considered ways to express themselves through colour. Leading the shift is Halo Hair—a strategic placement technique featuring a contrasting band of colour that wraps around the head to create maximum impact without the commitment of an all-over transformation. Recently seen on stars including Rosalía and Olympic figure skating champion Alysa Liu, the trend is gaining momentum for its bold visual impact and highly personalised approach to colour. “Halo hair creates impact without colouring the entire head, which is a huge part of its appeal,” says Johnson. “But because the section is so visible, placement and hair condition become even more important. It has to be customised for every client.” Johnson also predicts the return of pastel and fantasy shades. Ten years after Kylie Jenner’s pastel wigs and turquoise lengths defined an era of beauty, her recent return to pastel-pink hair signals more than just celebrity nostalgia—it reflects a broader revival of expressive fashion colour in salons. Rather than full-head transformations, stylists are incorporating pinks, peaches, lilacs and icy blues through hidden panels, halo placements and dimensional accents that feel wearable while still making a statement. While many of these techniques require less overall lightening, Johnson says healthy hair remains the priority. “Using less bleach doesn’t automatically mean less risk,” he explains. “Those visible sections need to look perfect, so consultation, colour placement and maintaining the hair’s integrity are more important than ever.” Ultimately, Johnson believes 2026 will be defined less by one dominant shade and more by personalised colour services that complement the individual. “People still want beautiful hair,” he says. “But they also want colour that reflects who they are. It’s becoming less about following trends and more about creating something that’s uniquely theirs.” www.matrixprofessional.com.au 20 INSTYLE
Hair Festival is officially returning to Sydney in 2027, and the industry can now secure its place with exclusive VIP PreSale Tickets on sale for a limited time. Taking over ICC Sydney on June 27 and 28, 2027, Hair Festival will once again unite Australia’s professional hair community for two days dedicated to creativity, education, innovation and connection. Now heading into its sixth year, the industry event brings together hairdressers, barbers, salon owners, educators, brands and emerging talent, with a dynamic program spanning education, live demonstrations, competitions, networking and the latest professional products and innovations. For those already planning their 2027 industry calendar, booking early comes with a major advantage. Exclusive VIP Pre-Sale Tickets are on sale now, with limited passes available until September 30, 2026, unless sold out earlier. Book during the pre-sale period and save up to $300. Don’t wait for the full program to drop — secure your VIP pass now, lock in the savings and make Hair Festival 2027 the first date in your industry calendar. June 27–28, 2027 | ICC Sydney www.hairfestival.com
CERTIFIED IMPACT Phorest has officially achieved B Corp Certification, marking a significant milestone for the salon, spa and clinic software company and its commitment to social and environmental responsibility. The company joins the global community of Certified B Corporations after completing B Lab’s rigorous assessment across governance, workers, community, environment and customers, achieving an overall B Impact score of 89. Among its workplace achievements, women represent 50 per cent of Phorest’s management team, while 28 per cent of employees were promoted internally in the past year. The company has also expanded its environmental and community initiatives. Through its Phorest Forest project, 800 trees were planted in 2024, while 15 acres of forestry have been purchased in Ireland to support future planting. In 2025, Phorest made six-figure charitable donations to more than 20 organisations, with employees also completing 712 hours of paid volunteer work. Phorest has further embedded stakeholder consideration into its legal governing documents through B Corp’s ‘Mission Lock’, helping protect these commitments through future ownership changes. “Becoming a B Corp does not make Phorest exceptional,” said Founder and CEO Ronan Perceval. “Our genuine hope is that this level of accountability and long-term thinking becomes the norm.” Phorest currently supports close to 12,000 businesses and more than 160,000 beauty professionals globally. www.phorest.com
The Art Of Style. Professional styling performance, shaped by over 65 years of hairdressing expertise.
Discover more:
Australian Made. Salon Inspired. Made to Perform. Natural Look Australia | 575 South Road, Regency Park, 5010, South Australia | info@naturallook.com.au | +61 8 8300 1999 |
naturallook_australia
ONSTAGE
2026 AHIA CREATIVE AWARD WINNERS
Australian Hairdresser of the Year – Scott Sloan, Sloans
Scott Sloan Crowned Australian Hairdresser of the Year at 2026 AHIA Creative Awards.
C
apping off two hugely successful days of Hair Festival 2026, presented by Styleicons and INSTYLE, the 2026 AHIA Creative Awards celebrated the very best of Australian and New Zealand hairdressing, recognising outstanding creative talent, collections and career achievements before a packed industry audience at Sydney’s ICC Ballroom. Widely regarded as one of the industry’s highest creative honours, the annual awards, presented by Mocha Group, recognise excellence across cutting, colouring, editorial, photography, education and emerging talent. This year’s program attracted a record number of entries, reflecting the continued strength and innovation of the Australian and New Zealand hair industry. Entries were assessed by an international judging panel of more than 80 respected hairdressers, 22 INSTYLE
educators and media representatives, with winners announced across more than 20 categories. Leading the night’s honours was Scott Sloan of Sloans, who was named Australian Hairdresser of the Year for 2026, recognising his exceptional creative vision and technical excellence. Across the Tasman, Danny Pato MNZM of D&M Hair Design claimed the title of New Zealand Hairdresser of the Year, while one of Australia’s most respected colour specialists, Kristie Kesic of Cobelle Creative, was awarded Master Colourist of the Year. The evening also celebrated one of the industry’s most influential educators and mentors, with Lorna Evans inducted into the AHIA Dennis Langford Hall of Fame in recognition of her outstanding contribution to hairdressing throughout her career. The next generation of industry talent was equally recognised, with Gemma
Koster from The Safari Room taking home Emerging Stylist of the Year, Paige Cameron of Cobelle Creative winning New Creative Talent of the Year, and Tori Yardley from TONI&GUY Newtown named Apprentice of the Year. Editorial excellence remained a key focus of the awards, with renowned session stylist Anthony Nader awarded Editorial Hairstylist of the Year, while Krista Jade White was recognised as Editorial Make-Up Artist of the Year. Marilyn Guarino of Biba Academy received Hair Masterpiece of the Year, celebrating one of the competition’s most technically accomplished and visually striking collections. Creative innovation was recognised across every discipline. Joshua Congreve of Togninis Hair claimed Avant Garde Hairdresser of the Year, while Ryan King of Loco London was awarded Master Cutter of the Year. Justin Hampson from The
ONSTAGE ONSTAGE
Master Colourist of the Year – Kristie Kesic, Cobelle Creative
Hall of Fame – Lorna Evans
Safari Room was named Men’s Hair Specialist of the Year, and internationally acclaimed duo Gary Hooker & Michael Young of Hooker & Young were recognised as International Hairdresser of the Year. Teamwork also took centre stage throughout the evening. Stevie English Hair was awarded Salon Team of the Year, while Kristie Kesic and Dee Parker-Attwood won Collective Team of the Year for their collaborative collection. Togninis was recognised for its creative marketing with Brand Content of the Year, highlighting the increasing importance of storytelling alongside technical excellence. Guests were also treated to a series of spectacular live presentations throughout the gala. Reigning Australian Hairdresser of the Year Bernadette Beswick opened the creative showcase with a runway presentation powered by ELEVEN Australia Colour, before internationally acclaimed French artist Jean-Baptiste Santens presented an avant-garde performance combining sculptural hair, couture fashion and theatrical artistry. Celebrity hairstylist Natalie Anne closed the live program with The Ballerina Hustle, a collection celebrating discipline, resilience and modern glamour, before celebrations continued at the official after-party.
MAJOR AWARD WINNERS AUSTRALIAN HAIRDRESSER OF THE YEAR Scott Sloan, Sloans NEW ZEALAND HAIRDRESSER OF THE YEAR Danny Pato MNZM, D&M Hair Design MASTER COLOURIST OF THE YEAR Kristie Kesic, Cobelle Creative MASTER CUTTER OF THE YEAR Ryan King, Loco London INTERNATIONAL HAIRDRESSER OF THE YEAR Gary Hooker & Michael Young, Hooker & Young HALL OF FAME Lorna Evans
CREATIVE AWARD WINNERS AI COLLECTION OF THE YEAR Tyron Nohr
New Zealand Hairdresser of the Year – Danny Pato MNZM, D&M Hair Design
AVANT GARDE HAIRDRESSER OF THE YEAR Joshua Congreve, Togninis Hair HAIR MASTERPIECE OF THE YEAR Marilyn Guarino, Biba Academy EDITORIAL HAIRSTYLIST OF THE YEAR Anthony Nader EDITORIAL MAKE-UP ARTIST OF THE YEAR Krista Jade White MAKE OVER ARTIST OF THE YEAR Domi Cherie, Togninis BRAND CONTENT OF THE YEAR Togninis
BTS DREAM TEAM OF THE YEAR – Andrew O’Toole, Kylie O’Toole and Catherine V for Bernadette Beswick’s Australian Hairdresser of the Year collection
EMERGING TALENT APPRENTICE OF THE YEAR Tori Yardley, TONI&GUY Newtown EMERGING STYLIST OF THE YEAR Gemma Koster, The Safari Room NEW CREATIVE TALENT OF THE YEAR Paige Cameron, Cobelle Creative HOT SHOTS TEAM Gabrielle Evaga, Gemma Koster, Pat Ryan and Riccardo Iembo
TEAM AWARDS SALON TEAM OF THE YEAR Stevie English Hair COLLECTIVE TEAM OF THE YEAR Kristie Kesic (Cobelle Creative) & Dee Parker-Attwood (Wieselmann Salon)
STATE & REGIONAL WINNERS NSW/ACT HAIRDRESSER OF THE YEAR Jenni Tarrant, Bond Hair Religion QUEENSLAND HAIRDRESSER OF THE YEAR Ryan King, Loco London WA/SA HAIRDRESSER OF THE YEAR Nicole Lamers, Nicole Lamers Creative VIC/TAS HAIRDRESSER OF THE YEAR Danielle Blakeley, Yoshiko Hair NORTH/SOUTH ISLAND HAIRDRESSER OF THE YEAR Anthony Bayer, Anthony Bayer Hair INSTYLE 23
ONSTAGE
Emma Merrifield Mane Event winner@hairbyemmagrace
THE MANE EVENT In an industry driven by creativity, it’s easy to focus solely on the finished image, the flawless colour, the precision cut, the perfect campaign shot – but for the annual CPR The Mane Event every collection represents something much bigger the courage to create and the countless hours of dedication to hairdressing.
T
he true spirit of CPR Hair’s Mane Event Gala in Sydney on June 28 was captured in the dedication and community spirit behind an industry fuelled by creativity and the sharing of ideas. Held during one of the busiest weekends on the Australian hair calendar, during Hair Festival, The Mane Event once again proved that our industry thrives when it comes together to celebrate. More than an awards night, it was an evening that recognised the CPR salon community as well as the artists, educators, salon teams and emerging talent who continue to push Australian hairdressing forward through imagination, technical excellence and an unwavering commitment to their craft. With two winners announced, the curtain closed on The Mane Event for another year, with the 2026 competition showcasing more talent and boundarypushing artistry than ever before, with hairstylists from across Australia raising the bar through their colour, cutting and styling capabilities. Created to celebrate total look, The Mane Event continues to provide a platform for the industry to showcase their creative vision, gain industry recognition, and inspire the wider hairdressing community. Every entry demonstrated the passion, technical excellence and originality that continues to shape the future of the industry and our salon teams. 24 INSTYLE
This year also welcomed a refreshed panel of highly respected industry judges, bringing together a wealth of experience and diverse creative perspectives. The judging panel featured The Bensons from USA, last year’s reigning Mane Event champion Aimee Egan, Creative Producer Adam Williams, CPR Educator Colston Roberts, salon owner and educator Steph Meyer, and styling ambassador Paula Hibbard. Together, they carefully assessed each anonymous submission, judging not only technical execution, but the overall creativity, image impact and the overall professionalism and final execution behind every submission. Narrowed down to a top three for both categories, CPR then opened with an inclusive approach by looking to the public for voting to determine the final winners. A huge congratulations to our two new reigning champions for 2026. Emma Grace Merrifield claimed the coveted The Mane Event title, while Maddison Spalding was crowned the winner of the ROAR Emerging Talent Award, recognising the outstanding creativity and promise of the next generation of hairdressers. EMMA GRACE MERRIFIELD - THE MANE EVENT WINNER: Crowned the 2026 Mane Event Winner, Emma Grace Merrifield captivated the judges with a collection that transformed a deeply personal experience into striking visual storytelling.
Drawing inspiration from the beautiful chaos of everyday life as a mother, Emma explored the contrast between composure and reality. “It’s about trying to keep it together,” she explains. “The back is so perfect and the front is frazzled -because I’m a mum to a four-year-old, and we’re frazzled.” The result was a thoughtful and technically accomplished collection that resonated for its authenticity, creativity and emotional connection. Now 11 years into her hairdressing career, Emma sees this achievement as a defining milestone. Looking ahead, she’s focused on taking her career to the next level, continuing to elevate her craft and embracing the opportunities that come with working alongside CPR Hair as part of her Mane Event win. MADDISON SPALDING - ROAR WINNER: Crowned the 2026 ROAR Apprentice Winner, Madison Spalling impressed the judges with a bold and confident collection that showcased her creativity beyond the salon floor. Wanting to step outside the world of blonde hairdressing, Madison set out to create something unexpected. “I wanted to create something that you don’t see every day in the salon,” she explains, “something that stood out and was nice and bold,” she said. Supported by a collaborative team of creatives, including photographers, makeup artists and mentors, her vision came to life in a collection that celebrated originality and artistic expression. As she embarks on a 12-month journey with CPR Hair, Madison is excited to elevate her career through mentorship, education and creative opportunities, marking the beginning of an exciting new chapter in her hairdressing journey. Entries for 2027 open on September 1. For more information visit www.cprhair.com
Maddison Spalding - ROAR Apprentice winner @maddy_anantahairandbeauty
ONSTAGE
INSIDE AVEDA’S LOOK & LEARN Education took centre stage as Aveda Australia hosted an exclusive Look & Learn with Traci Sakosits, Vice President of Education at Aveda Arts, bringing together salon owners and stylists for a morning of technical education, creative inspiration and industry conversation.
A
ustralian salon owners and stylists gathered for an intimate morning of education as Aveda Australia hosted an exclusive Look & Learn event led by internationally renowned educator Traci Sakosits, Vice President of Education at Aveda Arts. With more than three decades in the industry, Sakosits is recognised as one of hairdressing’s most respected educators. Before joining Aveda Arts in 2022, she spent more than 20 years as North American Creative Director for Vidal Sassoon, leading global education, editorial projects and international seminars while presenting collections around the world alongside the Sassoon creative team. The morning began with a welcome from Corinne Duffy, Brand General Manager of Aveda Australia, who offered attendees an exclusive preview of an upcoming global
product launch set to arrive later this month, describing it as a versatile, multitasking innovation designed with broad salon appeal. Remaining true to Aveda’s holistic philosophy, guests were then invited to slow down before the education session began. Led by Aveda Education Manager Christopher Chu, the group participated in gentle stretching and breathwork while the calming aroma of Aveda Chakra™ 4 filled the room, creating a relaxed and intentional atmosphere. Fresh from appearing on stage at Hair The Movement, Sakosits took to the platform to demonstrate a modern textured bob with a short fringe on model Alex. Throughout the live cut, she shared her approach to precision cutting, texture and shape, explaining how seemingly simple techniques can be adapted to suit individual clients while maintaining a contemporary finish.
The session quickly evolved into an open conversation with the audience, with Sakosits sharing insights from her own career, which began growing up in a family of hairdressers before landing her first role in an Aveda salon. Education remained a central theme throughout the morning, particularly the changing expectations of the next generation of hairdressers. Sakosits discussed how training has evolved to better engage younger apprentices by introducing practical cutting skills earlier in their careers and delivering visible results sooner. She noted that today’s emerging professionals are motivated differently from previous generations, seeking creativity, flexibility, travel opportunities and a sense of community alongside technical excellence. The conversation resonated with attendees, many of whom shared the ongoing challenge of attracting and retaining young talent, particularly in regional salons. While demonstrating the haircut, Sakosits also explored the consultation process, encouraging stylists to consider face shape, bone structure, hair texture and lifestyle before deciding on a cutting approach. She spoke about embracing technology, including artificial intelligence, as a tool that can streamline administrative tasks and free stylists to focus on what matters most. “AI allows us to be free to do what’s important,” she explained. “Hair in hands and face-to-face time with people.” Reflecting on her own career, Sakosits spoke about the opportunities hairdressing has provided over the past three decades. “I’ve been able to travel the world with one scissor and one comb. For over 30 years, I’ve had the honour of carrying forward a tradition I believe in. The discipline and process of hair design and everything that surrounds it—professionalism, understanding people and the world around us, and the responsibility of developing others. Working with Aveda allows me to partner with a brand that aligns with my personal values and offers a global network for development and education.” The event served as a reminder that while products, technology and trends continue to evolve, education remains at the heart of professional hairdressing. Through technical excellence, meaningful mentorship and a commitment to nurturing future talent, the morning reinforced the enduring value of investing in the next generation of stylists. INSTYLE 25
ONSTAGE
HAIR THE MOVEMENT One stage. Six sessions. A packed house of hairdressers eager to learn from some of the industry’s biggest names. HAIR The Movement joined the Hair Festival program for the first time in 2026, delivering a world-class education experience that reinforced the growing demand for highlevel technical education.
H
eld at ICC Sydney as part of Hair Festival, HAIR The Movement brought together leading Australian artists alongside internationally acclaimed educators from the UK, USA and Brazil for a full day dedicated to cutting, colour, styling and creative excellence. Founded by legendary educator Sharon Blain, HAIR The Movement was created to raise the standard of hair education by bringing together global masters and leading artists in one collaborative space where skill, creativity and industry converge. “This is where skill, creativity and industry come together,” Sharon said ahead of the event. The program opened with the A.H Salon Team, featuring James Akers, Suzy Kershaw, Kristina Russell and Harrison Sansom, who shared fresh approaches to cutting, colour and styling. The momentum continued with one of the day’s most anticipated presentations as Australia’s leading cut and colour educators collaborated with internationally renowned cutting expert Traci Sakosits (USA), showcasing technical precision and modern colour direction. Global Cutting Master Ben Brown (UK) then took to the stage, sharing his renowned precision cutting philosophy before Sylvestre Finold (UK) made his Australian debut, captivating the audience with his boundary-pushing avant-garde artistry inspired by the world’s fashion weeks. The afternoon shifted to styling, with Richard Kavanagh, Sarah Laidlaw and Jelena Vasic combining their expertise across celebrity, editorial, runway and creative styling. Closing the education program, Leoni (Brazil) demonstrated the movement, finishing and sculptural techniques that have earned him international acclaim, providing a memorable finale to the day. The event followed two days of intimate hands-on workshops with Ben Brown and Sylvestre Finold, extending the education offering beyond the main stage and giving attendees an even deeper opportunity to refine their craft. Reflecting on the four-day education experience, Sharon described the overwhelming sense of connection and inspiration shared throughout the event. “The energy in the room was something I’ll never forget,” she said. “You could feel the excitement, the inspiration and the genuine love of learning. It reminded me just how powerful education can be when talented people come together to share, support and inspire one another.” She also thanked the artists, models, volunteers, sponsors, supporters and attendees who helped bring the vision to life, saying the standing ovations, conversations and enthusiasm throughout the event reaffirmed why investing in education remains so important for the future of the profession. For more information visit www.hairthemovement.com 26 INSTYLE
COLOUR WITH STRENGTH AND SHINE For the high-shine clients keep coming back for, contact your Ozdare Business Development Consultant today. kevinmurphy@ozdare.com | +61 3 9314 9099
HAIR FESTIVAL
HAIR FESTIVAL 2026 BRINGS THE INDUSTRY TOGETHER From world-class education and live competitions to product innovation, networking and unforgettable celebrations, Hair Festival 2026 once again united Australia’s professional hair community for two inspiring days at ICC Sydney.
T
housands of hairdressers, barbers, salon owners, educators and suppliers came together at Sydney’s ICC over two inspiring days as Hair Festival 2026 once again proved why it has become Australia’s premier event for the professional hair industry. Now entering its sixth year, Hair Festival delivered its biggest and most comprehensive program yet, bringing together education, business, creativity, networking and product discovery under one roof. Whether attendees came to discover the latest innovations, sharpen their skills, reconnect with industry peers or simply be inspired, the festival offered something for every sector of the profession. More than 7,350 industry professionals and hair enthusiasts attended the two-day event, exploring over 225 professional brands represented by more than 110 exhibitors, while thousands of conversations, product demonstrations and networking opportunities reinforced the importance of bringing the industry together in person. “Our fifth Hair Festival marked an incredible milestone, and the industry exceeded every expectation,” said Renita Collins, Group Director, Events and Marketing, Intermedia Group. “There is a genuine appetite for the exchange of ideas, inspiration and creativity that only comes from bringing our industry together in person. Hair Festival has always been about creating the space for those conversations and connections to happen, and it’s incredibly 28 INSTYLE
rewarding to see professionals, brands and even passionate consumers already talking about coming back in 2027.”
THE HEART OF THE FESTIVAL At the centre of the event sat The Hub—the festival’s bustling exhibition floor and meeting place where education, innovation and networking naturally converged. As the first stop for every visitor, the free-to-attend space buzzed with activity from the moment the doors opened. Salon teams explored the latest product launches, watched live demonstrations, tested new tools, discovered emerging brands and connected directly with suppliers and educators. From colour innovations and styling tools to business solutions, salon furniture and professional retail products, exhibitors showcased the latest developments shaping the future of professional hairdressing. The Hub also became an important meeting point for the industry, where chance conversations led to new partnerships, business opportunities and lasting professional connections. Every attendee also received a festival swag bag packed with exclusive supplier offers, ensuring visitors left with inspiration both on and off the exhibition floor.
MORE THAN A TRADE SHOW While the exhibition remained a major drawcard, Hair Festival has evolved into far more than a traditional trade event. Across the venue, attendees could tailor their own festival experience, moving between live education, business sessions,
competitions, networking opportunities and product discovery throughout the weekend. For salon owners, the festival offered practical strategies for growing profitable businesses. For emerging stylists, it provided access to some of the industry’s most respected educators. For brands, it created an opportunity to launch innovations and connect directly with the professional market. Most importantly, it brought the entire industry together.
A CELEBRATION OF CREATIVITY Creativity remained at the heart of Hair Festival, with the live competitions once again attracting some of Australia’s most talented hairdressers and barbers. Across eleven competition categories, competitors pushed creative boundaries through cutting, colouring, barbering and editorial styling, while spectators gathered around The Stage and The Exchange to witness the action unfold live. The competitions culminated in the crowning of Hair Festival’s Stylist,
HAIR FESTIVAL
everyone who attended, thank you for the hugs and joyful smiles. We love seeing your excitement in learning new techniques and finding products that will elevate your business. We love creating and inspiring our industry and just wait to see what we have got planned for 2027.” As the industry looks ahead to next year, one thing remains clear. Hair Festival has firmly established itself as much more than a trade exhibition. It is where Australia’s professional hair community comes together to learn, discover, compete, celebrate and, above all, reconnect with the people who continue to shape the future of the industry. Hair Festival returns to ICC Sydney on 27–28 June 2027. For more information visit www.hairfestival.com.au
Barber and Emerging Talent Champions, recognising exceptional technical skill and artistic vision. Read our full Hair Festival competition wrap for all the winners and highlights.
LEARNING FROM THE BEST Education continued to be one of Hair Festival’s defining strengths, with more than 24 sessions running across two days. Industry leaders shared practical insights spanning business strategy, pricing, artificial intelligence, colour, cutting, extensions, textured hair, leadership and wellbeing, ensuring attendees returned to their salons with practical knowledge alongside creative inspiration. The popular REALtalk Business Forum once again attracted a packed audience of salon owners, while technical demonstrations and panel discussions reinforced Hair Festival’s reputation as one of the country’s leading education platforms. Read our dedicated Hair Festival Education wrap for the biggest lessons and standout sessions.
WONDERLAND RETURNS As the sun set, Hair Festival’s social calendar came to life with the return of Wonderland, transforming ILUMINA into one of the industry’s most anticipated celebrations. Guests embraced the futuristic dress code, arriving in striking white ensembles accented with iridescent finishes, metallic textures and shimmering pastel tones. The evening provided the perfect opportunity for attendees to celebrate, reconnect and continue the conversations that had begun throughout the day. See our full Wonderland gallery and event wrap for all the highlights.
LOOKING AHEAD Reflecting on the event, Jo Cowan, National Sales Director for INSTYLE, Styleicons, Hair Festival and ProCollective, said the greatest success of Hair Festival continues to be the people. “What is so exciting about Hair Festival is the people and energy from all aspects of the event. To our exhibitors and sponsors we can’t run this event without you. To INSTYLE 29
HAIR FESTIVAL
BEYOND THE CHAIR The education that defined Hair Festival 2026
H
air Festival 2026 once again proved that the industry’s biggest event isn’t just about discovering the latest trends or celebrating creative excellence—it’s about learning. Across two packed days at ICC Sydney, more than 24 education sessions brought together salon owners, stylists, barbers and emerging professionals for an inspiring program that blended technical mastery with business strategy, leadership, wellbeing and innovation. From artificial intelligence and pricing confidence to consultation, textured hair and mental health, the program reflected the realities of modern salon life while equipping attendees with practical tools to take back to the salon. What became clear across the weekend was that today’s hairdresser is expected to be far more than a talented technician. The modern professional is also a business owner, educator, marketer, mentor and trusted advisor. Throughout Hair Festival, presenters challenged attendees to think beyond the chair and embrace every aspect of building a successful, sustainable career.
BUSINESS TAKES CENTRE STAGE The weekend opened with the ever-popular REALtalk Business Forum, where hundreds of salon owners and leaders gathered to explore one of the industry’s biggest conversations—how to build profitable businesses while remaining authentic. 30 INSTYLE
Artificial intelligence emerged as one of the hottest topics of the day, with James Fitzgerald, Executive Director of Programming at SMK, encouraging attendees to view AI as an opportunity rather than a threat. “Think what you can do over the next six, twelve, eighteen months. Adopt a realistic timeline. Don’t overload yourself, don’t overload your team.” His message positioned AI as a tool that can simplify administration and improve efficiencies, allowing salon professionals to spend more time focusing on creativity and client relationships. The conversation continued with pricing, profitability and long-term business sustainability. International business strategist Charmaine Schembri explored how salon owners can better communicate their value, while industry leaders including Chris Hammond, Sonia Tomas, Aygun Sana, MJ and Shakira Jade discussed pricing confidence and strategies for building financially healthy businesses. Later sessions examined everything from understanding salon numbers to planning for future growth, reinforcing that successful salons are built on strong systems just as much as exceptional hairdressing.
TECHNICAL EXCELLENCE WITH PURPOSE While Hair Festival has always been known for world-class technical education, this year’s presentations demonstrated that technique is only part of the equation.
Sessions including Transformative Blondes: Shape, Dimension, Prestige Colour Transformation – The ColorKick Way, Method + Mindset, The Extension Experience and The New Luxury of Hair Extensions all shared a common philosophy—beautiful hair starts with healthy hair and meaningful consultation. During O&M’s blonde education session, Grace Kelly captured the sentiment shared across many presentations. “When you know something works, you just keep doing it.” Rather than chasing trends, educators focused on delivering techniques that improve client outcomes while protecting hair integrity. Great Lengths educators Naomi Panizza, Rachel Vitullo, Pete Thomsen and Kirby Lago also explored the growing demand for premium extension services, with Kirby highlighting the power of authentic marketing. “Posting on social media is reaching a massive market for the fine hair girlies. They travel to us for extensions.” Throughout the weekend, live demonstrations were paired with open audience discussion, encouraging attendees to ask questions, challenge ideas and gain practical solutions they could immediately implement in the salon.
BUILDING BETTER RELATIONSHIPS One of the strongest themes running throughout Hair Festival was the importance of genuine human connection. Award-winning extension specialist Sarah Emilia reminded attendees that consultation is about understanding the person, not simply recommending a service. Her presentation encouraged stylists to create authentic social media content, build trust through honest conversations and prioritise long-term client relationships over quick wins. Business educators echoed the same philosophy. During The Control Shift: From Busy to Profitable, presenters Sheridan Rose Shaw and Ayden Vakai challenged salon owners to rethink retail, positioning product recommendations as an extension of professional care rather than a sales opportunity.
As Vakai explained, clients are more likely to invest in products when recommendations are framed around maintaining healthy hair and protecting their salon results, rather than increasing retail revenue.
INCLUSION SHAPES THE FUTURE Hair Festival also continued its commitment to expanding education beyond traditional salon techniques. In From Roots To Revolution, multidisciplinary artist and textured hair specialist Ella Rowe encouraged attendees to deepen their understanding of textured hair while recognising the lived experiences of clients who have often felt overlooked within salon environments. “All my life I have done hair and made art.” Her session reinforced that textured hair education is no longer optional—it is an essential skill for serving Australia’s increasingly diverse communities.
LESSONS FROM INDUSTRY LEADERS Few sessions resonated more deeply than those led by Denis McFadden, founder of Just Cuts. Drawing on decades of experience building one of Australia’s most recognisable salon brands, McFadden reflected on the importance of continually evolving alongside customers. “If you keep listening and acting on feedback, you will stay one step ahead of changes in the market, as you will know what your brand needs to change to ensure customers keep coming back through your doors.” His advice served as a reminder that while trends may change, listening to clients remains one of the most valuable business strategies of all.
LOOKING AFTER THE HAIRDRESSER Technical skills and business knowledge weren’t the only focus. Hair Festival also recognised the emotional demands of life behind the chair through sessions dedicated to wellbeing and leadership.
Following a mindfulness session in the Wellness Lounge, Glenn Conley explored the psychological challenges many hairdressers face, explaining how years of listening to clients can take an emotional toll. He identified three common issues he regularly encounters when working with salon teams: • Imposter syndrome • Feeling stuck • Becoming reactive His message was both practical and reassuring. “Once I get a team talking, they often solve the issues themselves.” It was a timely reminder that investing in team wellbeing is just as important as investing in technical education.
EDUCATION THAT CONTINUES BEYOND THE CLASSROOM The final sessions of the weekend reinforced another important message— that education doesn’t end when the presentation finishes. Lauren McCowan and Jules Tognini used their session to launch new education platforms while encouraging attendees to continue sharing knowledge throughout their careers. Across every presentation, whether discussing AI, consultation, pricing, colouring, extensions or leadership, one consistent theme emerged. Technical excellence may open the door, but curiosity, adaptability and genuine relationships are what build lasting careers. Hair Festival has always celebrated creativity, but this year’s education program demonstrated that the future of hairdressing extends far beyond mastering the latest cut or colour trend. Success belongs to professionals who are willing to embrace innovation, strengthen their businesses, prioritise wellbeing and continue learning throughout every stage of their career. If Hair Festival 2026 proved anything, it’s that education remains the industry’s greatest investment—and one that continues to shape the future of professional hairdressing long after the lights go down on the festival floor. For more information visit www.hairfestival.com.au INSTYLE 31
HAIR FESTIVAL
REALtalk 2026 PUT PRICING, PROFITABILITY AND THE FUTURE OF SALON BUSINESS CENTRE STAGE
The REALtalk Business Forum 2026 brought salon owners, managers and industry leaders together, with this year’s program centred on the theme Charge Your Worth, Unlock Your Potential.
E
mceed by Cameron Pine, Editorial and Creative Director of INSTYLE and Styleicons, the program explored the business of hair through AI, marketing, pricing, profitability, technology and the future of the professional salon industry. James Fitzgerald, Executive Director of Programming at SMK, opened the education program with Actionable AI: More Clients. Less Effort., examining how salon owners, stylists and barbers can use AI to improve planning, strengthen client relationships and retention, support
32 INSTYLE
commercial decision-making and increase their visibility in AI-driven search and recommendation environments. International business and marketing strategist Charmaine Schembri followed with Marketing Your Worth: How to Stay Booked Out and Cash In, exploring how branding, storytelling and client experience influence perceived value and what clients are prepared to pay. The conversation around value continued with the Pricing Your Worth panel. Aygun Sana, Head of Sales and Operations AUS/NZ at Vish; Sonia Tomas, Founder of The Salon Dr; Shakira Jade, Founder, Owner and Creative Director of Hair Candy Australia; MJ, Founder of Floractive Australia; and Chris Hammond, Managing Director of O&M, came together to tackle pricing and profitability from across the professional hair industry. Numbers were next on the agenda, with Kate Slater, Business Adviser, CEO and Certified Practising Accountant at Camtech & Slater, presenting The Numbers Behind a Profitable Salon. The session focused on four key numbers salon owners should understand to help build a business that appropriately rewards its owner. Technology and adaptability took centre stage in Building the Salon of the Future, with Chris Hunter, Owner and Business Director of Willomina, and Hannah Hemopo, Key Account Manager at Fresha ANZ. The discussion looked at embracing technology, moving beyond outdated ways of working and creating a modern salon business. The Realise Your Potential panel brought together Mary Alamine of Royals Hair, Mana Dave of Blaze Hair, Helen Owens of Tigerlamb Salons, Tracey Hughes of Dermapenworld and Paul Dare of Dare Hair. Closing the forum, Your Industry Your Future featured Alisha Jeram, Global Product Marketing Manager at Timely; Sheridan Shaw, Creative Director of MAMAWEST and representing Pivot Point; Jane Barrett, CEO of Pivot Point; Jessie Alice, Founder of EverCircle; and Fiona Beamish, CEO of the Australian Hairdressing Council. From AI and marketing to pricing, profitability and technology, REALtalk 2026 delivered a business-focused program designed to equip salon professionals for the changing commercial landscape of hairdressing. For more information visit www.hairfestival.com.au
HAIR FESTIVAL
HAIR FESTIVAL’S BIGGEST NIGHT OUT
Following a packed day of education, inspiration and connection at Hair Festival 2026, the industry came together for Wonderland, sponsored by Fringe Brands and SarahK Australia, at new Martin Place venue ILUMINA.
U
nder the theme Illuminate The Night, 650 guests embraced the dress code in white, pastel, metallic and iridescent looks, while the venue came alive with oysters and blanc de blanc, sequins, LED butterfly dancers, photo moments and live music. A highlight of the evening was the Best Dressed competition, which saw guests take to the runway, with the crowd ultimately deciding the winner. More than an after-party, Wonderland celebrated the creativity, connection and community at the heart of Australian hairdressing, bringing the industry together to close out Hair Festival in spectacular style. Hair Festival returns to ICC Sydney on June 27 and 28, 2027. For more information visit www.hairfestival.com.au INSTYLE 33
HAIR FESTIVAL
HAIR FESTIVAL 2026 COMPETITION RESULTS ULTIMATE LOOK – MEN Sponsored by INSTYLE/Styleicons IST - Anna Ninonya Ikigai Barber 2ND - Haiwe Bercich Haus of H 3RD - Ritika Luthra Hairhouse
LIVE COMPETITIONS The Winners in the 2026 Hair Festival Competitions
T
he Hair Festival 2026 competition arena came alive with creativity, technical excellence and innovation as hairdressers, barbers, braiders and emerging talent competed across a packed program of live and predone competitions. The 4 Box Braid challenge opened proceedings, with 13 competitors given one hour to complete a four-strand boxed braid. Roshani Ratnagopal (Braids by Roshani) took first place, followed by Rozida Mautama and Jennifer Alexander Rojas, both from Sydney Braid Bar. The action then moved to the live cutting arena across THE STAGE and THE EXCHANGE, with competitors given just 30 minutes to impress the judges in Women’s Street Style, Barber Street and Emerging Talent Barber cutting. Pearlin McCarthy (Pearlin Hair and Makeup Artistry) was crowned Hair Festival Stylist Champion after achieving the highest overall score, also winning Women’s Ultimate Look and Avant-Garde. Jeremy Stott (Ikigai Barbers) claimed Hair Festival Barber Champion after winning Barber Street, while Matt Leigh (Matt Cutz) was named Hair Festival Emerging Talent Champion. Other winners included Anna Ninonya in Ultimate Look – Men, Daniela Egidi in Colour Innovator, Justin Hampson in Women’s Street Style, Yulia Kuzmina in Bridal and Lulu Bliss Johnson in Emerging Talent Blow Dry.
ACKNOWLEDGING THE JUDGES Hair Festival also thanked its expert judging panel for their time, passion and commitment to this year’s competitions. Point Judges were led by Chairperson Antonio Sorgiavanni, while Floor Judges were chaired by Sherelle Mondo, overseeing the live competitions and ensuring competitors adhered to competition rules. The competitions remain a Hair Festival highlight, celebrating technical excellence while providing a platform for Australia’s next generation of creative talent. Will you be the next Hair Festival champion in 2027? For more information visit www.hairfestival/compete 34 INSTYLE
COLOUR INNOVATOR Sponsored by Emsibeth IST - Daniela Egidi Amore Hair 2ND - Rebecca Speed Guilies 3RD - Ritika Luthra Hairhouse 4 BOX BRAID Sponsored by So Fresh IST - Roshani Ratnagopal Braids by Roshani 2ND - Rozida Mautama Sydney Braid Bar 3RD - Jennifer Alexander Rojas Sydney Braid Bar WOMEN’S ULTIMATE LOOK Sponsored by INSTYLE/Styleicons IST - Pearlin McCarthy Pearlin Hair and Makeup Artistry 2ND - Yulia Kuzmina 3RD - Katelyn Weigh Farrah Studio EMERGING TALENT BLOW DRY Sponsored by Dreame Technology IST - Lulu Bliss Johnson Coco Sherie Studio 2ND - Nevaeh Cawood Tayloring Your Hair 3RD - Sienna Melville The Loft Hair Salon AVANT-GARDE Sponsored by INSTYLE/Styleicons IST - Pearlin McCarthy Pearlin Hair and Makeup Artistry 2ND - Maria Kolchina 3RD - Kateryna Gribinyucherko Katya Hair and Beauty BARBER STREET Sponsored by Nish Man IST - Jeremy Stott Ikigai Barbers 2ND - Kavi Raniga State Barber Shop 3RD - Barbeer Magic Barbee Magic WOMEN’S STREET STYLE Sponsored by INSTYLE/Styleicons IST - Justin Hampson The Safari Room 2ND - Daniela Egidi Amore Hair 3RD - Julia Hutton Alan Koban EMERGING TALENT BARBER STREET Sponsored by INSTYLE/Styleicons IST - Matt Leigh Matt Cutz 2ND - Axel Coria Sonder 3RD - Aramis Phengfanay AP Blendz BRIDAL Sponsored by INSTYLE/Styleicons IST -Yulia Kuzmina Hairhouse 2ND - Maria Kolchina 3RD - Pearlin McCarthy Pearlin Hair and Makeup Artistry
OVERALL CHAMPIONS HAIR FESTIVAL STYLIST CHAMPION Pearlin McCarthy Pearlin Hair and Makeup Artistry HAIR FESTIVAL BARBER CHAMPION Jeremy Stott Ikigai Barbers HAIR FESTIVAL EMERGING TALENT CHAMPION Matt Leigh Matt Cutz
27–28 JUNE 2027, ICC SYDNEY
7,350+ PROFESSIONALS 225+ BRANDS 110+ EXHIBITORS 28 EDUCATION SESSIONS 11 COMPETITIONS 2 STAGES 2 D AYS 1 UNMISSABLE EVENT
LIMITED VIP PRE-SALE TICKETS AVAILABLE UNTIL 30 SEPTEMBER 2026
BROUGHT TO YOU BY
hairfestival.com.au
INFEATURE
THE POWER OF SHOWING UP Just Cuts Founder Denis McFadden has officially launched his debut memoir, The Power of Showing Up, at Hair Festival 2026, sharing the personal story behind one of the hair industry’s most successful franchise networks and the people-first philosophy that helped shape it.
O
ne of Australia’s most influential figures in professional hairdressing has turned the spotlight on the people behind the chair, with Just Cuts Founder Denis McFadden officially launching his memoir, The Power of Showing Up, at Hair Festival 2026. The book traces McFadden’s journey from a young apprentice growing up in Sydney’s Campsie to building one of the world’s largest hairdressing franchise networks, now spanning more than 230 salons across Australia, New Zealand and the United Kingdom. Launching the book before an audience of industry peers at Hair Festival, McFadden reflected on a career shaped by resilience, opportunity and an unwavering belief in the power of people. “I’ve been in this industry my whole life and I still get moved by the people in it. Hair Festival felt like the right place to launch this book. These are our people. This is our story.”
36 INSTYLE
More than a business success story, The Power of Showing Up explores McFadden’s personal journey, from growing up without a father and leaving school before discovering he was dyslexic, to finding purpose through hairdressing. His career would eventually take him from the salons of Sydney to London’s fashion scene during the 1960s, backstage at two Olympic Games, and ultimately to founding Just Cuts in 1982. Today, the brand services more than 100,000 clients each week through a network supported by more than 2,500 stylists across four countries. Central to the memoir is the philosophy that helped shape Just Cuts from the very beginning. Long before flexible work arrangements became a broader workplace conversation, McFadden built a salon model centred on fixed wages, predictable hours and genuine work-life balance. Rather than relying on commission structures or split shifts, Just Cuts introduced a system that allowed stylists to finish on time and swap shifts with colleagues when
life demanded it—an approach McFadden says has supported thousands of careers over the past four decades. “There are thousands of salon owners and stylists, particularly women, who built careers, raised families and bought homes because of what Just Cuts gave them— flexible hours, real pay and the ability to actually leave on time. That’s the story worth telling.” The memoir also reflects on the relationships that have defined McFadden’s career, highlighting the franchise partners, salon teams and clients who helped transform a single Sydney salon into an international business. While reluctant to tell his own story for many years, McFadden said he ultimately realised the industry’s history deserved to be documented. “I resisted writing this for a long time. I’m not someone who likes talking about himself. But I looked around and thought— if not me, who? And if not now, when?” For McFadden, the book is ultimately less about business success than the people who made it possible. “This isn’t a book about being the smartest person in the room. It’s about what happens when you just keep showing up. It’s a book about everyone who showed up alongside me—the stylists, the franchisees and the clients. They’re the story.” Launched during one of the industry’s biggest gatherings, The Power of Showing Up offers a timely reflection on the values that continue to underpin professional hairdressing: resilience, connection, mentorship and the enduring impact of simply showing up—for clients, colleagues and each other. The Power of Showing Up is available now at www.justcuts.com.au
TRUSTED IN SALONS. LOVED AT HOME. Thoughtfully crafted for every routine.
WWW.SHOPHAIRCO.COM.AU/AG-CARE/
INCONFERENCE
Kristian Tognini and Jules Tognini
SMITHS COLLECTIVE BRANDS POWER UP RETREAT 2026 While product and purpose often take centre stage at industry events, the Smiths Collective Brands Power Up Business Summit in Bali placed the emphasis firmly on the power of connection, human knowledge and a future-focused salon experience. Real salon conversations and the back-end business of hairdressing brought a driven collective of professionals together for a valuable deep dive into the topics shaping salons today, writes Cameron Pine.
O
n the coastline of Uluwatu at the Grun retreat, the Smiths were determined to deliver a retreat from 24th to 27th May for salon owners facing today’s biggest challenges. It is also an opportunity for attendees to step away from the day-to-day demands of salon life and focus on what they need to change or implement to continue succeeding. More than simply a conference, the second iteration for the Smiths Collective Brands fostered a genuine sense of community among like-minded business owners. They shared common challenges, ambitions and opportunities within an evolving industry landscape and a desire to have the honest conversations rarely shared at home. The strength of the summit lay in its practical approach between content 40 INSTYLE
and connection, across a series of panel discussions, presentations and open forums over lunch, dinner and everywhere in-between, attendees gained real-world insights into leadership, team culture, profitability, marketing, client retention and business growth. Rather than focusing on theory alone, speakers shared genuine experiences, lessons learned and actionable strategies that could be implemented immediately upon returning to the salon. The educational program at the Power Up Bali 2026 was deliberately designed to address the real challenges facing salon owners today. Rather than sitting through traditional presentations, attendees were encouraged to ask questions, workshop ideas and participate in open discussions throughout the retreat, and every speaker had the widest door open our industry has seen in a while.
The interactive format created a collaborative learning environment where practical solutions emerged from honest conversations and shared experiences. Media partner INSTYLE and styleicons, and emcee Cameron Pine, joined guests to talk about their priorities in today’s salon model, and learn how to shift the focus away from what is no longer serving the business. The industry continues to navigate changing consumer expectations and speed of response time, as well as economic pressures and evolving workplace and staff issues. Power Up demonstrates the importance of ongoing education around people and behaviour beyond technical skills. Success in today’s salon environment increasingly relies on strong business acumen, effective leadership and the ability to adapt to change. Each day of the program reinforced the value of community, bringing together professionals from across Australia and New Zealand. The event created opportunities for relationship building and peer-to-peer support that will last longafter the four day experience. For many attendees, these connections proved just as valuable as the content itself, creating an extended network of business owners.
Cameron Pine, Jane Smith and Brian Smith
Collectively, they bring years of experience at the top of the salon industry from multiple salons, to some of the nation’s leading brands such as Maurice Meade, Circles of Subiaco, TONI&GUY, Heading Out Hair and Beauty, and INK for Hair. Among the highlights were presentations from the Togninis, whose family legacy and decades of salon success provided valuable lessons in leadership, longevity and building a cross generational business culture needed for team cohesion. They explored the importance of maintaining a clear vision, team rapport, and creating an invaluable culture of recognition, while continually adapting to changing consumer expectations and industry trends. Kristian and Jules Tognini brought the conversation to leadership and team culture with Running a Successful Salon in 2026 and Beyond. They demonstrated how mentorship, emotional connection and strong workplace culture continue to be critical drivers of both client loyalty and team retention. Benni’s legacy had guests and younger owners reflecting on a nostalgic and powerful hairdressing industry with Hair Legacy, from creating a path for his sons to follow, to using both technology and education to create a true crossgenerational business.The session explored how strong values, education and culture can become a lasting competitive advantage while building a business that stands the test of time through creativity and conviction. Sharlene Lee and Jess Del Borello also shared their perspective on business, leadership and growth, with a focus on content creation and team reward structures. They gave a candid look into the realities of building a well-known salon brand while preserving the values and culture that underpin their success. In Marketing for Success, the pair unpacked the modern marketing funnel, showing attendees how to attract, nurture and convert the right clients through purposeful content, personalisation, and consistent brand messaging. Their interactive social media workshop then focused on creating authentic content and empowering teams to contribute to salon marketing. They created a fun competition
to immerse everyone in social media Circles style. This led to the difficult task of choosing a winner with numerous social posts hitting the feeds. Congratulations to Next International for taking this challenging task and making it their own. Sharlene and Jess continued to highlight the importance of succession planning with content and incentives, team development and creating a business that can thrive beyond its founders. For Circles, hitting targets is a daily conversation and forever achievable when the necessary structure is in place Technology and client experience formed another key pillar of the summit, with the team from Phorest presenting practical strategies around future tech, new features, the Phorest built-in AI assistant, and salon service tips that give time back to the owners and creatives. Client retention and leveraging data to make smarter business decisions came to the fore, while their insights reinforced the importance of understanding client behaviours both online and post service. They emphasised using technology not simply as an operational tool, but as a driver of stronger relationships and enhanced experience, with purchases long after the appointment ends. Turning Technology into Profit pulled successful salon owner Carl Keeley from Chumba to talk about his proven tools. He joined Sandy Carty and Michelle Brady to explore how salon owners can better utilise
Jess Del Borello and Sharlene Lee
automation, artificial intelligence and business intelligence tools to improve client retention, marketing performance and operational efficiency. He teased some exciting new features soon to be released. Phorest provided practical examples of how technology can be used to increase profitability while enhancing the client experience. Stephanie Meyer started both mornings of the conference agenda with mindfulness and movement before a presentation on how much food affects our performance. She not only helped to set the intention for each day, but showed how reducing stress and improving focus can be done without an increased time investment. She guided willing participants through a body scan exercise, emphasized deep breathing and grounding. “To listen to clients adequately you need sensory anchors to stay present,” Stephanie said. She showed how paying attention to the present moment without judgment will help with stress reduction, and how mindful listening prevents burnout and enhances well-being. A recurring theme throughout the four days was legacy – not simply in terms of family businesses, but in the broader sense of building something meaningful that endures today’s challenges. Whether discussing leadership, culture, financial management or team engagement, presenters consistently challenged attendees to think beyond short-term wins and focus on creating businesses that can stand the test of time. As salon owners navigate an increasingly complex business landscape, the Smiths demonstrated the value of investing in education, perspective shifts and connection beyond online. Through a combination of family expertise, proven business strategies and open discussion, everyone walked away with a powerful reminder that strong businesses are built through leadership, planning and a commitment to continuous growth. One of the most engaging elements of the retreat was the series of moderated Q&A panels, where attendees were given direct access to presenters and industry leaders. Covering everything from recruitment and retention to marketing investment, team management and INSTYLE 41
INCONFERENCE
succession planning, these discussions encouraged honest conversations and realworld problem solving among the highlyengaged salon owners. The retreat concluded with a unique business lesson in hospitality at Bali’s renowned Cuca Restaurant, where founders Kevin and Virginia Cherkas shared their approach to creating loyal brand advocates through exceptional service, consistency and attention to detail. The immersive dining experience reinforced a recurring theme throughout the summit: businesses grow when every client touchpoint is treated as an opportunity to build trust, loyalty and lasting relationships that customers tell everyone about. No matter where we go, we all want the ability to be present to connect, and while content had guests consumed, it hits differently when we share an experience in an idyllic environment. For the Smiths and their growing collective of fans, creating an environment that naturally encourages connection, conversation and collaboration will be what leads the next iteration of Power Up Bali. The summit transformed the resort into an exclusive hub for the Smiths Collective Brands community. With attendees, presenters and partners all staying, dining and learning together in one location, conversations flowed well beyond the scheduled sessions. Ideas shared during presentations continued poolside, over meals and during networking events, fostering deeper relationships and more Benni Tognini and guests
42 INSTYLE
meaningful exchanges between salon owners and industry leaders. Brian and Jane Smith’s commitment to the industry is grounded in a genuine understanding of salon life. They are aware of the pressures faced by hair professionals, who want more from less investment. Most importantly, they recognise the trust needed for long-term partnerships in a crowded market and a field where consumers are spoilt for choice. Their approach has consistently been to bring together brands that are not only innovative and high-performing, but also backed by education and community support. They have positioned themselves as a partner to the hairdressing industry, investing in education, events and business development initiatives that helps salons grow. Each brand within the collective is selected with a clear focus on performance, education, and long-term salon sustainability, ensuring hairdressers have access to tools and products that not only deliver technically but also elevate the overall client experience. REF, Innoluxe, Fabriq, Color Define and Pure Elements each are leaders in their respective avenues in the industry from colour care, to styling, smoothing and natural solutions. They have every salon service covered with a continual focus on helping salon owners maximise their return on investment. “The second year of Power Up Bali was an incredible experience – the point of difference is that it’s not a conference it’s a retreat, it’s about the people who come and how they engage in the industry. The
sharing of knowledge and the opportunity to connect at a real level is so important,” Brian and Jane Smith said. “The mood was set from day one and the transfer of ideas through our presenters Togninis and Circles and everyone else that participated was incredible. Now we have to think about Power Up Bali version 3 – the challenge is on,” they said. As a duo they show no sign of slowing their unfaltering commitment to the industry from the salon owner to the end service. The setting created a genuine sense of community. So what legacy do you leave and what do people say about you? It’s a simple question but one that Power Up helped everyone valorise. Across client feedback and industry coverage, Tognini’s is repeatedly described as a salon where people feel seen, listened to, and genuinely cared for. We dived into the why clients have confidence in Tognini’s – in the result and the people behind it. Staff engagement is a key concern for salon owners beyond money. It has become increasingly challenging to create a long-lasting team. The Circles reputation is cemented around bold, polished branding and a strong visual identity and personality-led service model, where stylists guide decisions and lead the transformation process. Ultimately, the shared thread between salons, a software brand like Phorest and a collective like Smiths was relevant to what happens from the minute a potential client clicks on an ad or Instagram post right through to the finish feeling the salon leaves. By bringing everyone together in a destination immersed in nature and removed from everyday pressures, the event delivered not only valuable education but also the space to reflect, connect and gain fresh perspective on the future of their businesses. For more information visit www.smithscollectivebrands.com.au
INFEATURE
versions of Nanoplasty treatments at the same event. That is more than market growth. It is proof of category creation. MJ didn’t simply bring Nanoplasty to Australia. She helped create a new category - one the industry is now competing to own.
THE SCIENCE BEHIND THE TRANSFORMATION
THE NANOPLASTY MAP When MJ, trichologist and CEO of Floractive Australia and New Zealand first set out to introduce Nanoplasty to the Australian market in 2019, there was no established category to sell into. There was simply a technology she believed could change the way hairdressers approached straightening - and a market that was yet to understand it, writes Cameron Pine.
T
ogether with co-founder Samuel Freitas, MJ began introducing what was then a virtually unknown treatment to Australian salons. The name Nanoplasty itself was coined by Samuel, adapted from the Brazilian Nanoplastia to create a term that would resonate locally, and one that we know today has carved a completely new category – so much so it had people talking just how big of a category it was, and its presence at Hair Festival 2026. The proposition was simple, but ambitious: beautifully smooth, straight hair without compromising the integrity of the hair fibre, however, the response was anything but immediate. MJ went from salon to salon, personally demonstrating the technology and explaining why it was fundamentally different from the keratin, smoothing and straightening treatments hairdressers already knew. More often than not, the answer was no. The assumption was that Nanoplasty was simply another version of something already on the market. It wasn’t. Developed in Brazil by Floractive, Nanoplasty represented a new approach to hair transformation - a vegan, Halalapproved formulation built around nanosized organic acids, amino acids and what
the brand calls Intracellular Nutrition™. Rather than creating another variation on an existing treatment, Floractive was effectively establishing a new space within the professional hair market. And MJ was uniquely positioned to champion it. As a trichologist, she understood the science and structure of the hair fibre. As a curly-haired woman herself, she also understood the emotional side of the equation: wanting sleek, straight, blonde hair without sacrificing condition, movement or confidence in the health of the hair. That combination of science and lived experience became her point of difference and ultimately her conviction. MJ didn’t just want to sell Nanoplasty. She wanted to educate the industry around it. Since 2019, she has personally trained more than 3,000 hairdressers across Australia and New Zealand, from TAFE institutions to major industry events, putting the technology directly into the hands of the professionals who would ultimately shape its future. The evolution of the category is perhaps most visible at hairdressing’s biggest gatherings. At Floractive’s first Australian Hair Festival, the brand was the only one talking about Nanoplasty. By 2026, more than five brands were presenting their own
At the heart of Floractive’s proposition is a different approach to hair straightening one designed to work within the hair fibre rather than simply coating its surface. Floractive’s proprietary Luna Matrix System uses nano-sized molecules, alongside organic acids, amino acids and Intracellular Nutrition™, to penetrate beyond the cuticle and deliver conditioning and protein-based ingredients into the cortex. The molecular difference is significant. Traditional keratin molecules can be considerably larger, while Floractive’s system works with molecules ranging from approximately 25 to 300 Daltons, alongside organic acids of around 74 Daltons. According to the brand, this smaller molecular structure allows the active ingredients to diffuse through the cuticle and interact more deeply with the hair fibre. For colour-treated clients, the ability to integrate Nanoplasty into a broader colour and haircare journey is another part of its salon appeal.
FROM BRAZILIAN INNOVATION TO AUSTRALIAN MOVEMENT Floractive was founded in Brazil in 2011 by entrepreneur Jane Sarassi and has grown into an international professional haircare company with a focus on cosmetic innovation, salon education and advanced smoothing technology. Its global headquarters are located in Cajamar, São Paulo. But the Australian and New Zealand story is distinctly MJ’s. What began as one woman walking into salons and attempting to explain a technology few hairdressers had heard of has evolved into an education network spanning thousands of professionals, and a category now being pursued by competitors across the industry. That is perhaps the most interesting part of the Floractive story. In an industry where new products arrive constantly, genuine category creation is rare. It requires more than a good formula. It requires education, persistence, belief and the willingness to keep explaining something until the market catches up. MJ had all four. For more information visit www.floractive.com.au INSTYLE 43
INFEATURE
A FRESH HOLD Moroccanoil is giving its styling category a fresh new attitude with the launch of its new Pomade - a styling essential designed for definition, control and effortless versatility
S
culpting Pomade is a new high-performance styling product that completes the brand’s refreshed styling trio. Joining newly repackaged Texture Clay and Molding Cream, the launch marks a renewed focus on styling, with Moroccanoil introducing a more streamlined collection designed to help both stylists and consumers select products based on their desired level of hold and finish. The collection includes: • Sculpting Pomade – Strong hold with a highshine finish for sleek, sculpted styles. • Texture Clay – Medium, workable hold with a matte finish for textured, undone looks. • Molding Cream – Flexible hold with natural movement and definition. Alongside updated packaging featuring 50% post-consumer recycled (PCR) plastic, the collection reflects Moroccanoil’s ongoing investment in professional styling while supporting the brand’s sustainability goals. “At Moroccanoil, styling has always been rooted in performance and artistry,” said Bridget Brager, Moroccanoil Global Ambassador. “What I love about Sculpting Pomade is how effortlessly it works for so many clients, whether I’m creating polished looks for men or sleek ponytails and up-dos for women. It gives control and shine without stiffness, making it an incredibly versatile tool for stylists and consumers to shape any look with confidence.” In an independent consumer study: The lightweight, water-based formula is infused with Moroccanoil’s signature argan oil to deliver long-lasting control, definition and shine without stiffness or greasy residue. Suitable for both classic and contemporary styles, the pomade is designed to provide flexible control while maintaining a polished finish throughout the day. • 98% agreed it rinses easily from the hair. • 96% agreed it leaves no residue. • 94% agreed it provides all-day hold. With the launch of Sculpting Pomade, Moroccanoil is reinforcing its commitment to professional styling innovation, offering salons a simplified yet versatile styling system that caters to a wide range of hair types, textures and finishes. The Moroccanoil Styling Collection is available through distributor Haircare Group. For more information visit www.thehaircaregroup.com
44 INSTYLE
Grow Your Skills. Grow Your Business.
featuring
KRISTINA RUSSELL
KAYLA ZIGIC
DARIO COTRONEO
LAURA HUDSON
REMI JEFFERS
NIKI TAYLOR
TAYLAH JONES
Conceptual Brands Education Offers flexible, industry-focused learning experiences created to support stylists, salons and emerging talent. From colour mastery to business growth and advanced techniques, our education platform helps professionals evolve with confidence and creativity.
Scan QR for more info.
conceptualbrands.com.au @conceptualbrands
INFEATURE
THE INTERSECTION For muk Haircare, growth isn’t measured in product sales alone - it’s measured in the confidence of every colourist who trusts the brand. In 2026, that means a complete education ecosystem in professional haircare, built in Australia and carried across the globe that’s serious about performance.
A
sk any muk-trained colourist what sets the brand apart, and product performance will only be half the answer. The other half is education that never stops. muk built its name on serious product performance, but the real infrastructure behind that continued promise is its people - a full-service technical team stationed in every state, working alongside a full-service sales team, to make sure every account gets more than a delivery. They get a business partner.
AT HOME The 2026 Education Calendar launched with amazing success and set the annual strategy into play. Grow 01 put stylists in the room for state-based courses - Creative Collab: Mind Your Business with Clive Allwright, Insta-worthy Blondes 2.0, muk Master Colourist, Capture, Create & Elevate content workshops, Plan, Prep & Play styling intensives. Grow 02 sent muk’s technical educators into the salon itself, building a bespoke training plan account by account. Grow 03 opens the muk Education Platform — colour, blonde specialist, technique, retail and styling, more than 60 courses on demand, whenever a stylist needs a refresher between appointments. The education philosophy is built in quarters on purpose: set the intentions in Q1, upskill in Q2, showcase the work in Q3, finish strong in Q4. For muk, this is Growth, on a schedule.
ON THE ROAD 2026 is also the year education continued to go global. muk’s Head of Technical and Education Global, Judi Seeley, spent two months across three of the brand’s key international markets - Poland, Italy and the UK – proof that the same investment reaching Australian salons extends just as far to the distributors carrying muk overseas. In Poland, that meant a full client retreat in Gdansk for 60 muk accounts alongside the local sales and technical teams, dinners, full-day presentations, 46 INSTYLE
That’s the brand promise in practice – say what you do, do what you say.”
live technique demonstrations plus dedicated professional development for the Polish tech team and leadership coaching for the Polish Lead Educator out of muk’s Warsaw studio. In Italy, it meant training the trainers at ICE Milan, working through muk Express Toners, Vivid muk Direct Dye and muk Treat plus + Bond Restore System, alongside the brand’s Italian and Dutch educators and a summit for 20 sub-distributors from across the country - proof the muk education philosophy scales, market by market. In the UK, 15 key colour accounts sat down for a two-day muk Master Colourist 2.0 workshop, capped off with a ‘muk-tails’ networking night, before the UK technical team gathered for their own professional development conference. Different countries, same message: muk doesn’t just supply product. It builds skill globally. That’s the brand promise in practice – say what you do, do what you say. And in 2026, what muk is saying, loud and clear, is that education isn’t a support function. It’s the product of success. For more information visit www.mukhair.com
INFEATURE
COLOUR COUNTRY ELEVEN Australia celebrates the creativity, diversity and landscape of its home country in a new campaign spotlighting the artistry and performance of ELEVEN Australia Colour.
E
LEVEN Australia has placed its professional colour portfolio in the spotlight with the launch of its latest campaign, The Colour of Australia. Best known for its award-winning range of professional haircare and styling products, the Australian-born brand is now showcasing the creativity, performance and versatility of ELEVEN Australia Colour through a collection of contemporary colour looks.
The campaign brings the brand’s colour philosophy to life through three defining principles: born from Australia’s landscape, made for Australia’s diversity and proven in Australia’s climate. Drawing inspiration from the country’s distinctive natural palette, the imagery references the white sands of Whitehaven Beach, the rich ochres of the Australian outback, the copper tones of river red gums and the soft pink hues of inland salt lakes. Shot by acclaimed photographer Andrew O’Toole, the campaign premiered at the 2026 ANZ Hair Industry Awards (Creative), held at ICC Sydney on 29 June, following two successful days of Hair Festival, presented by Styleicons and INSTYLE. The new imagery opened the awards evening before reigning 2025 AHIA Creative Australian Hairdresser of the Year Bernadette Beswick presented her awardwinning collection, Luminary. Both the campaign and the runway collection showcased the colour artistry of ELEVEN Australia Global Brand Artist Rachel Vitullo, highlighting the creative possibilities of the ELEVEN Australia Colour portfolio. The campaign also reflects the brand’s growing international presence, with ELEVEN Australia Colour now used by professional hairdressers around the world. For more information follow: @elevenaustraliapro.au 48 INSTYLE
COLOUR TO DYE FOR DISTRIBUTED EXCLUSIVELY BY
hairco.com.au/shop/hair-colour/manic-panic/
INFEATURE
60 YEARS OF STYLING Born from the professional hair industry and still developed and manufactured in Adelaide, Natural Look’s StyleArt brings more than six decades of Australian hairdressing expertise to the styling chair.
L
ong before Natural Look StyleArt became a comprehensive professional styling collection, its story began behind the salon chair. The history of parent company Artav Australia stretches back to 1954, when qualified hairdresser and beautician Arturo Taverna opened his first salon in Adelaide’s Victoria Square. The business went on to grow into a network of more than 30 salons across South Australia and New South Wales, while Taverna’s experience as a hairdresser ultimately helped propel the company in a new direction: professional product manufacturing. Production began from Taverna’s home in 1962 before the first Natural Look manufacturing facility opened in Brooklyn Park, South Australia, in 1972. Today, Artav Australia remains family-owned and operated, with the third generation involved in the business and Natural Look at the heart of its professional portfolio. That heritage provides important context for StyleArt. Rather than styling products developed at arm’s length from the salon, the range sits within a company whose history has been shaped by hairdressers and the practical demands of professional hair.
MADE IN ADELAIDE Another important part of the Natural Look story happens behind the scenes. Artav Australia operates from its Regency Park headquarters in Adelaide, where the majority of the product lifecycle is controlled in-house. Its vertically integrated operation brings together research and development, formulation, manufacturing, filling, packaging and labelling, as well as warehousing and logistics. The company’s R&D team includes chemists, qualified hairdressers and beauticians, bringing technical formulation expertise together with an understanding of how products need to perform in a professional environment. 50 INSTYLE
This close connection between development and manufacturing also allows Artav to maintain oversight of product quality and performance, with quality-control checks incorporated throughout production. It’s an increasingly distinctive proposition in a global professional market: an Australian-owned styling collection developed and manufactured locally by a business with its roots firmly in Australian salons.
STYLE DESIGNED FOR THE PROFESSIONAL Today, StyleArt translates that heritage into a versatile styling wardrobe created to move between different hair types, techniques and finishes. The 22-product collection spans hairsprays, mousses, waxes, creams, texturisers, thermal protection, curl definition, anti-frizz and straightening products, volumising and thickening formulas, and finishing and gloss products. At the centre of the collection is a straightforward colour-coded hold system designed to make product selection easier behind the chair. Blue denotes highperformance hold levels 10 to 8, Silver represents medium-to-strong control from 7 to 5, and White covers flexible hold levels 4 to 1. The system allows stylists to quickly navigate products according to the control required, whether creating architectural shapes and high hold, building texture and volume, defining curls or achieving softer, more natural movement. Formulations incorporate ingredients including Wattleseed, Quinoa Protein, Panthenol, Aloe Vera, Avocado Oil, Coconut Oil, Vitamin E and Bamboo Extract, depending on the product and its intended styling function. The range is also Australian-owned, vegan and cruelty-free, while its updated packaging incorporates up to 50 per cent post-consumer recycled material.
PROFESSIONAL HAIR, AUSTRALIAN MADE Local manufacturing is also tied to Artav Australia’s broader sustainability initiatives. Its Adelaide operation uses a solar system of more than 600 panels, installed in 2020, which can provide between 50 and 80 per cent of the facility’s daily energy requirements. For Natural Look, however, StyleArt’s Australian credentials extend beyond where the products are made. They trace back to the origins of the company itself: a professional hairdresser identifying what salons needed, creating products to meet those needs and building a manufacturing business around the professional industry. More than 60 years later, that connection remains central to StyleArt. For more information visit www.naturallook.com.au
The Power of Showing Up The incredible story of how a dyslexic boy from working-class Campsie in Sydney, Australia, built a hairdressing empire.
Available Now! The inspiring story of Just Cuts and its Founder
Denis McFadden
ORDER TODAY
COVER STORY
A NEW LONGEVITY ERA K18 is taking its next major step beyond molecular repair with the launch of FutureIQ™ biomimetic hair longevity serum, introducing what it describes as its most significant innovation since the breakthrough Molecular Repair Mask.
M
arking the brand’s first move into the emerging hair longevity category, the professional innovation has been developed to help stylists address the biological drivers of premature hair ageing before visible signs such as shedding, early greying and scalp ageing appear. For decades, professional haircare has centred on repairing damage after it occurs. According to K18, however, many of the concerns clients raise in the salon begin biologically years before they become visible. Everyday stressors including UV exposure, pollution, hormonal shifts, nutritional deficiencies, metabolic changes and repeated chemical and heat services contribute to oxidative stress within the scalp and follicle, gradually weakening scalp resilience and disrupting pigment production over time. This presents a unique opportunity for hairdressers, says Tom Smith, K18 Global Ambassador and Founder of AEVUM Salon. “We as stylists have a unique relationship with our clients and are often the first to spot the signs. We are likely to be the first place a person shares their concerns if their hair density has changed, they’re shedding more, or they feel their parting is getting wider. FutureIQ™ longevity serum gives us a way to turn those observations into action. Great hair in the future is made from compounding the right habits over time, and solutions like FutureIQ™ longevity serum give us a meaningful option to futureproof our clients’ hair health. That deepens trust and expands the value we can offer in a way this industry has never had before.” At the heart of FutureIQ™ is K18’s proprietary MultiVital™ technology, which combines biomimetic peptides, a root anchoring complex and advanced antioxidants to simultaneously support 52 INSTYLE
oxidative defence, follicle anchoring, pigmentation and scalp resilience. Rather than targeting a single visible concern, the serum has been formulated to address the interconnected biological pathways that contribute to hair ageing. For Suveen Sahib, K18 Co-Founder and CEO, the launch represents a fundamental shift in the role professional haircare can play. “Our industry has always been exceptional at correcting what it can already see. FutureIQ™ was built on a different premise: that the visible signs of premature hair ageing are connected manifestations of the same underlying oxidative biology, and that the real opportunity is intervening before they compound. That shift from reactive repair to proactive protection is what hair longevity is about, and we believe it represents a generational opportunity for our industry.” That biology-first philosophy also shaped the development of MultiVital™ technology. Rita El-Khouri, K18 SVP of Research + Innovation, said the company deliberately moved away from treating individual symptoms in favour of supporting the entire hair ecosystem. “Most approaches to hair ageing target a single pathway. But biology doesn’t work that way; the processes driving oxidative damage, follicle weakening, and pigment decline are deeply interconnected, and they accelerate each other. That’s why we developed MultiVital™ technology using a holistic approach—addressing oxidative stress and the impact throughout rather than treating symptoms in isolation. By supporting the biology of the entire ecosystem, we help preserve the creative canvas that professionals depend on.” Designed for nightly scalp application, FutureIQ™ works while the body enters its natural rest and recovery cycle, helping to support healthier-looking, fuller and
Most approaches to hair ageing target a single pathway. But biology doesn’t work that way...” more resilient hair over time. K18 reports that clinical testing demonstrated up to 19,000 hairs retained, up to 70 per cent of participants showing fewer greys, and 100 per cent showing an improved scalp barrier after three months of nightly use, with improvements observed in as little as one month. Beyond the product itself, K18 is equipping salon professionals with new consultation and education tools. An exclusive scalp consultation device uses advanced imageing and machinelearning analysis to assess key indicators of premature hair ageing, including hair density, pigment changes and scalp condition, enabling stylists to establish measurable baselines and monitor client progress. The brand is also launching the K18 Science Certification program, designed to futureproof stylists’ careers through specialised longevity education, consultation tools and clinical confidence. Together with K18REPAIR™, which reverses accumulated structural damage inside the hair fibre, FutureIQ™ introduces a preventative approach to professional haircare—enabling stylists to not only repair existing damage, but help protect the long-term health of their clients’ hair. FutureIQ™ biomimetic hair longevity serum launched in Australia on July 22. For more information visit K18hair.com.au or follow @k18hairpro_au on Instagram.
MEN’S FEATURE 2026 Hair: Harrison Sansom @Harrison.sansom Photographer: David Mannah @davidmannah Make up: Johnny Beresford @justjohnnyb Stylist: Josie McManus @josie.mcmanus Products: CPR Hair @cprhair
MANSPACES
WHAT’S ONE THING YOU THINK MANY BARBERS STILL GET WRONG? It’s about more than the haircut. Build relationships that go far beyond the service and you’ll have clients, and mates, for life.
ZEPPELIN BARBERS Some barbers build businesses. Others build culture. Jase Alpen has managed to do both while launching a product brand, Crispy Club that brings the same attitude, performance and personality of his barbering world into a considered product range.
A
s the founder of Zeppelin Barbers and co-founder of his product brand Crispy Club, Alpen has built a loyal following that extends well beyond great haircuts. His Mermaid Beach studio represents the next chapter for the brand, offering a more intimate, boutique environment where craftsmanship, creativity and genuine connection take centre stage. While the space may be smaller, Jase’s ambitions certainly aren’t. With Crispy Club gaining momentum and new collaborations on the horizon, he’s proving that modern barbering is about far more than what’s happening behind the chair. WHAT STILL MOTIVATES YOU MOST ABOUT BARBERING? Honestly, it’s the friendships. Over the past 11 years I’ve built relationships with customers who have become genuine mates. That’s what keeps me excited to come to work every day. YOU’VE DOWNSIZED INTO A NEW MERMAID BEACH STUDIO. HOW HAS THE CHANGE BEEN FOR YOUR CLIENTS? To be honest, nothing has really changed. The experience is exactly the same, I’ve just got less to clean! It’s a more intimate space and that suits where we’re at right now. WHAT’S THE BIGGEST LESSON YOU’VE LEARNT OVER THE PAST YEAR? Don’t sweat the small stuff. Life’s too short. Enjoy it all. HOW WOULD YOU DESCRIBE THE HAIR THAT WALKS OUT OF ZEPPELIN? Effortless. The goal is for every client to leave looking great, but also be able to recreate the style themselves at home. HOW WOULD YOU DESCRIBE YOUR STUDIO AESTHETIC? It’s pretty minimal at the moment. This is an interim space before the site is redeveloped, so watch this space. 54 INSTYLE
WHO IS YOUR IDEAL CLIENT, AND HOW DO YOU ATTRACT THEM? Word of mouth is still the best marketing you’ll ever have. Stay true to who you are and you’ll naturally attract the right people. The only thing that’s really changed over the years is the hairstyles… and maybe the hair’s a little thinner these days! WHY WOULD A BARBER WANT TO WORK AT ZEPPELIN? First, you’ve got to love sport and a beer. But more than anything, if you’re a genuinely happy person, you’ll fit right in at Zeppelin. WHAT INSPIRES YOU EVERY DAY? I get to catch up with mates, have a laugh and get them looking good for the weekend. It doesn’t get much better than that. YOU RECENTLY LAUNCHED CRISPY CLUB. WHAT MAKES IT DIFFERENT? I launched Crispy Club with my business partner Gareth Philpott. Working with men’s hair every day, we noticed around 80 per cent of clients were using clay, but many products were difficult to wash out and caused build-up. We wanted to create a matte clay that’s completely water-soluble, so guys can use it every day without product build-up. It smells great, performs exactly how we want it to, and our Sea Salt Spray was inspired by where we live—Mermaid Beach on the Gold Coast. WHAT ARE BARBERS AND CONSUMERS LOVING MOST ABOUT THE RANGE? For customers, it’s simple to use and a little goes a long way. For stockists, the products look great on the shelf without breaking the bank. We’re always looking to work with great people, whether that’s collaborations or new stockists, so if you’re interested, get in touch. WHAT WOULD YOU LIKE TO SEE MORE OF IN BARBERING? Less breathwork! Laughs. Honestly though, I think barbering is in a really good place. More people are choosing it as a career and taking this trade seriously, which is exciting to see. www.zeppelinbarbers.com.au, www.crispyclub.com.au Jase Alpen and Harry Dear with client
MANSPACES
LUKE MUNN X YOUTH OF DULWICH Luke Munn has never been afraid of evolution, and his latest move is perhaps his most personal yet. With the opening of Youth of Dulwich, the acclaimed hairdresser leaves behind his former space and steps into a new chapter that feels both considered and instinctive. More than simply a new salon address, Youth of Dulwich represents a fresh expression of Munn’s creative vision, his connection to his community and the kind of salon culture he wants to build for the future, writes Cameron Pine.
W
e speak to Luke about leaving the old space behind, the thinking behind the new salon and why sometimes the biggest move forward starts with knowing when it’s time to move on!
CONGRATULATIONS ON THE NEW SPACE. AT WHAT POINT DID YOU KNOW IT WAS TIME TO OPEN THIS NEW SHOP? Thankyou! There were a few factors that came into play when it came to a rebrand and the opening of the new space. One of those being that a vacant space became available right in the high street of Dulwich and in perfect time we had to make a decision on the space we were in. With that also came time to close a chapter and move with a whole new vision and a whole new brand. WHAT WAS THE VISION YOU COULDN’T ACHIEVE ANYWHERE ELSE UNTIL NOW? The vision was always to build something bigger than a barbershop. Not just somewhere you come in, get a haircut and leave, but a brand people actually want to be part of. A place for good hair, good people, education, events, products, collaborations and whatever else we decide to throw at it. The shop is really just the starting point. Youth of Dulwich is about building a culture and community that can exist well beyond the chair. WHAT’S THE STORY/MEANING BEHIND THE YOUTH OF DULWICH? Dulwich is a sleepy little suburb in Adelaide. Ask most people where it is on a map, they wouldn’t be able to point it out despite being five minutes from the CBD. Historically, Dulwich has skewed a little older. Quiet streets, established homes, good coffee, early nights. You get the idea. But in recent times that’s been changing, a younger generation is moving in, new businesses are opening and this little inner city pocket is starting to find a new energy. We didn’t want to wait till this had already happened. We wanted to be the change. Youth Of Dulwich isn’t about being young, it’s about staying young in the way you think, create and carry yourself. It’s about bringing a little noise to somewhere quiet. A little rebellion to somewhere traditional. Good hair, Good music, Good people. A space that feels considered without taking itself seriously
DESCRIBE THE FEELING YOU WANT CLIENTS TO HAVE THE MOMENT THEY WALK THROUGH THE DOOR? Familiar, welcoming, social and a little unexpected. We want clients to feel the personality of the shop and feel like they’re a part of our family.
Luke Munn
EVERY GREAT BARBERSHOP HAS ITS OWN PERSONALITY. HOW WOULD YOU DESCRIBE YOURS IN THREE WORDS? Refined, Local, Loud WHAT DESIGN DETAILS OR FEATURES BEST REFLECT YOUR IDENTITY AS A BARBER, HOW DID YOU PAIR THIS BACK WITH A SIMPLER NEW SHOP? I’ve always been a little raw in the way I approach things, I wanted the shop to carry that same energy while feeling refined. Raw materials, Texture, clean lines and plenty of space. Nothing overworked. Simple, Refined but still a little rough around the edges. WAS THERE ONE NON-NEGOTIABLE ELEMENT YOU KNEW HAD TO BE PART OF THIS SHOP FROM DAY ONE? The glass block bench seat was probably the one physical nonnegotiable, it set the tone. But bigger than that was culture. We wanted the right team, the right energy and a shop people actually wanted to spend time in. The fit out means nothing if the people and atmosphere aren’t right. IN AN ERA WHERE ANYONE CAN CUT HAIR, WHAT DO YOU BELIEVE SEPARATES A TRULY MEMORABLE BARBERING EXPERIENCE? Skillset. Serving a client a beer doesn’t make you a premium salon. Tiktok barbers and private studios and cutting hair being ‘cool’. I personally believe what truly is and will set you apart is your understanding and knowledge of hair. We are in a time where with the insane amount of access online clients are starting to see through the smoke and mirrors. True knowledge and execution will create that experience. HOW HAS YOUR CUTTING STYLE EVOLVED OVER THE YEARS? I was originally trained in Traditional Barbering and spent my early years under the mentorship of some amazing barbers. I think this created the foundations for me but I always knew I wanted more. I saw an opportunity to upskill and adapt my skillset to keep up with the fast pace of our industry. Longer hair is in, curls are in. You need to be proficient in hair as a whole. I’m constantly learning from everyone I can across men’s and women’s hair globally. WHAT HAIRCUT DO YOU THINK IS MAKING THE BIGGEST COMEBACK? Fight Club, 90s heartthrob I think the kids are calling it the “Warrior Cut” www.youthofdulwich.com.au INSTYLE 55
MEN’S PRODUCTS
MEN’S REF STOCKHOLM Hair and Body Shampoo www.smithscollectivebrands.com.au PATRICKS SH1 Men’s DHT Blocking Shampoo www.patricks.com.au JUKES GROOMING Texture Spray with Sea Salt and Keratin www.jukesgrooming.com JEAN PAUL GAULTIER Le Male in Blue www.jeanpaulgaultier.com
HMP.BT Restorative Deep Cleansing Botanical Clay Mask www.hmbpt.com CRISPY CLUB Matte Clay www.crispyclub.com.au BABYLISS PRO Tomb45 Trimmer www.datelineimports.com.au 56 INSTYLE
ROOM
MEN’S PRODUCTS
PATRICKS RD1 Recovery and Defence Spray www.patricks.com.au AVEDA Invati Advanced Exfoliating Shampoo www.aveda.com.au PATRICKS FW1 Cell Regenerating Foaming Cleanser www.patricks.com.au TOM FORD Oud Wood Hand and Body Moisturizer www.tomford.com JUKES GROOMING Texture Powder Dark Tone www.jukesgrooming.com
REF STOCKHOLM Rough Wax www.smithscollectivebrands.com.au SODASHI Tri Action Cleanser www.sodashi.com.au CRISPY CLUB Sea Salt Spray www.crispyclub.com.au PATRICKS M3 Matte Finish Strong Hold Styling Product www.patricks.com.au DERMAPEN WORLD Exo-Grow Shampoo www.dermapenworld.com O COSMEDICS Smart Serum www.ocosmedics.com.au INSTYLE 57
COLLECTION
Hair: Harrison Sansom @Harrison.sansom Photographer: David Mannah @davidmannah Make up: Johnny Beresford @justjohnnyb Stylist: Josie McManus @josie.mcmanus Products: CPR Hair @cprhair 58 INSTYLE
In a busy salon, you cannot afford downtime. Your tools need to be as relentless as your work. Gamma+ creates professional electrical beauty tools that blend Italian innovation with reliability, giving you the freedom as a Stylist to focus entirely on your craft.
Lightweight tools with rapid heating elements to maximize your daily turnaround, and advanced heat and airflow technologies deliver a flawless finish on every hair type. The “magic” doesn’t end there. Gamma+ also transforms hair with Professional Barbering tools, such as high-torque Clippers, Trimmers, and Shavers built to handle high-volume. Don’t let outdated tools slow you down. Invest in the precision, comfort, and durability that elite artists like Dee, count on every single day. www.gammaplus.com.au
COLOUR LEADERS
COLOUR CHEMISTRY Colour is where creativity meets chemistry, instinct meets expertise and technique meets imagination. In every edition of INSTYLE, our Colour Leaders share the knowledge and perspective shaping the future of colour. This issue, we spotlight three L’Oréal Professionnel Pros – a collective of colour experts bringing fresh thinking, technical mastery and a passion for beautiful, healthy hair. KIRBY LAGO WHERE DO YOU FIND INSPIRATION FOR MODERN FRENCH HIGHLIGHTS? A lot of my inspiration comes from my daughter’s hair – the way it naturally lightens over summer, soft and broken up, brighter around the face and never uniform. That’s what French Highlights are about: thinking about how light naturally falls on the individual rather than following a set pattern. I’m drawn to colour that looks effortless, as though you were simply born with it.
WHAT EXCITES YOU MOST ABOUT THE EVOLUTION OF FRENCH HIGHLIGHTS? French Highlights respect the hair. It’s about placement and dimension rather than lifting everything as light as possible, creating that livedin, expensive blonde without Kirby Lago compromising integrity. I’ve championed this approach for years, so seeing the technique become more refined and wearable is incredibly rewarding. Brightness and softness without the damage is where colour should be heading.
HOW IS THE ‘NO BLEACH’ TREND SHAPING WHAT CLIENTS WANT? Clients are much more aware of what heavy lightening can do to their hair. The conversation has shifted from ‘how light can I go?’ to ‘how do I keep my hair healthy while getting there?’ They want softness, dimension and colour that grows out beautifully. That’s always been our approach at Pélo, so ‘no bleach’ isn’t something we’ve chased as a trend – it’s simply where the industry is heading. 60 INSTYLE
HOW DOES BLOND STUDIO HELP YOU CREATE A LUMINOUS, HAIR-FRIENDLY FINISH? Blond Studio has changed the way I work. Being able to lift up to four levels in a controlled way means I can create brightness without pushing the hair beyond its limits. It can even lift artificial colour without traditional lightener, giving me that soft, luminous finish while maintaining strength. I had early access and was the first in Australia to use it, so I’ve had the opportunity to really master it. Seeing a client experience luminous colour that still feels like their own hair never gets old.
HOW DO YOU MAKE A TREND FEEL PERSONAL TO THE CLIENT? For me, it always starts with the person, not the trend. Consultation is everything – how they live, how much time they have, their skin tone and the condition of their hair. I then take what’s exciting about a trend and shape it around them. French Highlights are perfect because they’re so adaptable; I can soften, brighten or reposition them to suit each individual.
HOW DO YOU BALANCE CREATIVITY WITH COMMERCIAL REALITY? The most artistic work is often the work people can actually wear. My clients have real lives, and my job is to make them feel incredible every day, not just when they leave the salon. These softer, lower-maintenance looks allow me to be creative and technical while giving clients beautiful grow-out and longevity. Great colour that protects the hair and suits someone’s life is good art and good business.
COLOUR LEADERS
MASSIMO TIRIMACCO WHERE DO YOU FIND INSPIRATION FOR HIGH-GLOSS FINISHES WITH DIA LIGHT AND THE AIRLIGHT PRO? My inspiration comes from the client and the hair in front of me. I love colour that feels natural but elevated – rich reflects, high shine and healthy-looking hair. Dia Light creates the gloss, while AirLight Pro helps bring that finish to life.
WHAT EXCITES YOU ABOUT THE COMBINATION OF DIALIGHT AND AIRLIGHT PRO? It’s how naturally they complement each other. Dia Light delivers incredible luminosity and reflect, while AirLight Pro enhances it through a smooth, controlled finish with movement.
HOW DO YOU CREATE A LOOK THAT FEELS CURRENT BUT PERSONAL? I never follow a trend exactly. I take elements of what’s current and adapt them to the client’s natural colour, haircut, texture and lifestyle. It still needs to feel like them – just elevated.
HOW DO YOU BALANCE CREATIVITY AND COMMERCIALITY WHEN USING NEW TECHNOLOGY? I’m creative, but I’m always thinking about what works behind the chair. New technology needs to make our work better and more efficient while delivering a result the client can maintain. That’s where creativity and commerciality meet.
Massimo Tirimacco
MEL GESUALDO WHERE DO YOU FIND INSPIRATION FOR HIGH-GLOSS FINISHES WITH DIA LIGHT AND AIRLIGHT PRO? Right now, it’s all about healthy hair and glass-like shine. Dia Light brings that to life with colour technology designed for luminous, healthy-looking results, while AirLight Pro offers a smarter approach to styling.
WHAT EXCITES YOU ABOUT THE COMBINATION OF DIA LIGHT AND AIRLIGHT PRO?
Mel Gesualdo
They’re a dream duo. Dia Light is almost like a hyaluronic treatment for the hair, while AirLight Pro uses light technology to offer a more considered approach to heat styling. We’re seeing beauty and skincare innovation finally make its way into hair.
HOW DO YOU MAKE A TREND FEEL PERSONAL TO THE CLIENT? I start with what’s inspiring me – a celebrity look, a Fashion Week moment or something I’m seeing culturally – and then make it personal by enhancing what’s already there and adding something new.
HOW DO YOU BALANCE CREATIVITY WITH COMMERCIALITY WHEN USING TECHNOLOGY? Clients love when their hair has an artistic reference, but is brought to life with the latest technology. That combination makes commercial work feel exciting and gives clients access to trends and techniques that feel fresh and distinctive. For more information visit www.lorealaccess.com INSTYLE 61
AFW 2026
THE HAIR TRENDS TAKING OVER
From high-gloss wet finishes to twisted knots, natural texture and artfully undone updos, AFC Australian Fashion Week 2026 presented by Shark Beauty delivered a masterclass in modern runway hair. We went backstage with the artists behind the looks – and break down the techniques to take back to the salon.
WET, SET, GO
THE MODERN KNOT
HAIR DIRECTOR: JOEY SCANDIZZO
HAIR DIRECTOR: AMY SMITH
L’IDÉE WOMAN × ELEVEN AUSTRALIA Seventies Italian disco provided the inspiration for L’IDÉE WOMAN’s Iconique, with Joey Scandizzo creating an elevated wet-look finish to counter the collection’s metallic fabrics, sequins and signature pleating. GET THE LOOK: Concentrate control and shine around the roots and hairline before creating a defined silhouette. The key is making the finish look deliberately wet and luxurious rather than simply slick. TREND: Liquid shine.
NGALI × KEVIN.MURPHY
At Ngali’s Wander with Wonder, Amy Smith created a modern twisted knot while preserving the models’ natural texture. GET THE LOOK: Maintain movement through the lengths before twisting hair into a relaxed knot. Don’t over-smooth – the subtle irregularities make the finish modern. TREND: The undone knot.
PERFECTLY IMPERFECT
ALIX HIGGINS × KEVIN.MURPHY HAIR DIRECTOR: DANIEL JIANING LIU
Romance met rebellion for Alix Higgins’ An Opening Voluntary, where Daniel Jianing Liu reworked the traditional Gibson Girl silhouette through a modern lens. Volume and structure were intentionally disrupted, reflecting the collection’s exploration of ceremony, romanticism and controlled imperfection. GET THE LOOK: Build grip and body with KEVIN.MURPHY ANTI.GRAVITY.SPRAY, KILLER.WAVES and DOO.OVER, construct the silhouette, then loosen sections to take away the perfection. TREND: Controlled chaos.
UNDONE BUT EXPENSIVE
CARLA ZAMPATTI × O&M
HAIR DIRECTOR: PAULINE MC CABE For Carla Zampatti’s Reflections, O&M CØR.creator Pauline McCabe led the hair direction across 45 models, creating the ultimate “rich cool girl” finish. Glossy lengths, soft bends, strong side parts and subtle movement complemented the house’s signature tailoring. Most looks were worn down, while select models sported low-slung ponytails, knots and softly tucked lengths. “I’d really sum her up as undone but expensive, healthy, high-shine hair with movement, softness and a cool-girl ease,” Pauline said. GET THE LOOK: Prep roots and lengths with O&M Atonic Thickening Spritz, blow-dry smooth with subtle movement through the front and brush through. Mist S-Spray for shine and finish with Flexible Queenie Hairspray for light, workable hold. TREND: Quiet luxury hair.
62 INSTYLE
GLOSS BOSS
ESSE STUDIOS × ORIBE + GOLDWELL HAIR DIRECTOR: GINA YATES For ESSE Studios, Oribe and Goldwell joined forces to prove that exceptional condition can be a runway statement in itself. New Goldwell Colorance Gloss Tones provided the colour foundation, while Oribe and Hair Director Gina Yates delivered the styling, resulting in high-gloss brilliance balanced by understated elegance. GET THE LOOK: Start with the canvas. Prioritise dimensional colour, condition and reflective shine, then keep styling refined enough to allow healthy-looking hair to become the focus. TREND: Gloss is the new luxury.
QUIETLY LUXURIOUS
KARLA ŠPETIĆ × REVLON PROFESSIONAL
HAIR DIRECTOR: BENJAMIN MARTIN For Karla Špetić’s COMPOSE Resort 2027, Revlon Professional returned as exclusive hair partner, with XVI Collective Creative Director Benjamin Martin leading the team. Working with each model’s individual hair rather than imposing a uniform finish, Ben created styles that felt soft, sensual and effortless, complementing the collection’s tailoring, sheer textures and layered construction. “The hair direction for the year’s show was reflected to be modern, sensual and quietly luxurious,” Ben said. “We worked with the model’s hair to give it a soft, natural texture with subtle movement, where the hair feels alive but never overly polished.” GET THE LOOK: Hair health came first with RE/START Bond Repair Pre-Wash and Leave-In Hair Treatment, followed by RE/START Hydration Anti-Frizz Moisturising Drops or UniqOne Curls Hair Treatment depending on texture. Style Masters hairsprays provided flexible volume, control and finishing hold. TREND: Natural movement over over-styling.
HAIR AS ART
NICOL & FORD × O&M HAIR DIRECTOR: JOHN PULITANO For Nicol & Ford’s surrealist FEINT, O&M CØR.creator John Pulitano pushed runway hair into more experimental territory, exaggerating texture, shape and scale to complement the collection’s theatrical energy. “I love pushing hair to the next level. In this case, we didn’t just take it to the next level, we took it ten levels higher,” John said. GET THE LOOK: Think beyond conventional proportions. Establish texture and structure first, then exaggerate volume and silhouette until the hair becomes part of the fashion statement. TREND: Supersized sculpture.
ALSO ON OUR RADAR O&M × NEW GENERATION THESHOWCASE: AFW O&M CØR.creator Mary Alamine used Atonic Thickening Spritz and FORECAST Surf Bomb to create lived-in, effortless texture across five emerging designer collections.
KEVIN.MURPHY × NAGNATA:
Hair Director Paloma Rose Garcia delivered sleek, natural and quietly refined hair to complement NAGNATA’s FUTURE = FIBRE collection.
THE AFW FORECAST O&M × New Generation Showcase
The overriding message backstage? Individuality over uniformity. Hair was healthy and glossy but rarely perfect, natural texture was worked with rather than erased, and when stylists went big, they went really big. INSTYLE 63
INFEATURE
FROM MENORCA TO COPENHAGEN: KEVIN.MURPHY TAKES HAIR GLOBAL From sun-soaked Menorca to the creative energy of Copenhagen Fashion Week, KEVIN.MURPHY continues to cement its place at the intersection of professional hair and global fashion.
T
wo recent runway collaborations saw the brand create dramatically different hair directions for Australian fashion house ALÉMAIS and New York label Collina Strada, demonstrating the versatility of editorial hair and the role it plays in bringing a designer’s vision to life. For ALÉMAIS Resort 2027, presented in Menorca, KEVIN.MURPHY joined the Australian label as Official Hair Partner, with Hair Director Paloma Garcia creating a romantic, undone look inspired by the Spanish island setting. Working with each model’s natural texture, Garcia created softly knotted, windswept ponytails adorned with delicate seashell details. The look complemented ALÉMAIS’ signature sense of craftsmanship and escapism while maintaining individuality across the runway. The styling team worked with a wardrobe of KEVIN.MURPHY favourites including UN.TANGLED, KILLER.TWIRLS, DOO.OVER, POWDER.PUFF, SESSION. SPRAY and YOUNG.AGAIN to build texture, movement and an effortless finish. From Mediterranean ease, KEVIN. MURPHY then headed somewhere altogether more otherworldly. At Copenhagen Fashion Week, the brand partnered with Collina Strada for its Delirium in Bloom Pre-Spring 2027 presentation, with KEVIN.MURPHY Global Professional Ambassador Eugene Souleiman leading the hair direction. 64 INSTYLE
Copenhagen Fashion Week, Ryan Petrus, courtesy of Collina Strada
Backstage at ALÉMAIS Resort 2027. Astrid Dahl for KEVIN.MURPHY’.
James Cochrane, courtesy of Collina Strada
Responding to designer Hillary Taymour’s colourful, unconventional universe, Souleiman created two distinct looks – Couture Disco and Space Fairy – inspired by astral landscapes, sparkling gases and controlled chaos. For Couture Disco, traditional updo techniques were pushed into abstract, sculptural territory. “Couture Disco is an updo, but it’s the updo after a storm in the galaxy. It has this chaotic, abstract weirdness happening within it,” Souleiman said. Hair was prepped with FRESH.HAIR and ANTI.GRAVITY, with SESSION.SPRAY layered through the styling process to help construct the exaggerated forms. Recycled fabrics from previous Collina Strada collections were also incorporated into the hair, extending the collection’s approach to upcycling beyond the garments themselves. For more information visit https://kevinmurphy.com.au
INFEATURE
haircare solution.From scalp care and growth to curls, repair and volume, there’s no single approach to great hair - or one bottle that does it all. Let’s take a look at the range, underpinning PUMP’s brand philosophy;
SCALP THERAPY EXFOLIATING SCRUB For the sporty archetype Designed to remove sweat, oil, salt and buildup, this exfoliating scrub creates a clean, refreshed scalp. Orange Peel Oil helps calm, Apple Cider Vinegar balances pH and oil levels, while Xylitol helps break down oil and combat Malassezia yeast.
RICH REPAIR LEAVE-IN CONDITIONER For the busy professional More than a wash-day essential, this leave-in can refresh hair throughout the week while smoothing, strengthening and reducing frizz. Argan Oil adds shine, Hydrolysed Quinoa strengthens and supports resilient strands, while Chamomile Extract soothes and softens.
GROWTH BOOST SHAMPOO
PUMP FOR ALL
PUMP Haircare’s latest campaign celebrates individuality, versatility and a haircare range designed to move with the person using it.
F
or PUMP Haircare, hair has never been one-size-fits-all, and they believe neither should haircare. This idea sits at the heart of its latest campaign, which explores the breadth and versatility of the Australian haircare brand through a series of distinct characters, lifestyles and hair needs. Rather than presenting one definitive PUMP customer, the campaign introduces the archetypes of PUMP - a collection of personalities that reflect the many ways we live, style and express ourselves through our hair. The result is a campaign that feels less like a traditional product shoot and more like a celebration of individuality. Its central message, ‘Hair isn’t one size fits all and neither are we,’ captures a fundamental truth about modern haircare: our hair changes, our lifestyles change and what we need from our products can change with us. From styling and maintenance to repair, nourishment and everyday care, the PUMP range has been created to offer solutions across a spectrum of hair types, textures, routines and lifestyles. The latest campaign brings that versatility to life by stepping outside the expected conventions of a traditional haircare campaign and introduces a cast of different identities and aesthetics. At its core, the campaign is about shaking up the pattern. There is no single PUMP look, no singular lifestyle and no prescribed way to use the range. Instead, the imagery challenges the idea that a haircare brand needs to fit neatly into one visual identity or appeal to one type of consumer. This philosophy also speaks directly to the professional hair industry. For stylists, versatility is fundamental. Every client arrives with different expectations, different routines and a different relationship with their hair. The most effective product ranges are those that give professionals the flexibility to respond to those differences, rather than forcing every client into the same
For length goals A clean scalp is the foundation of any strengthening or growth-focused routine. Growth Boost Shampoo removes buildup while preparing hair and scalp for subsequent treatments. Macadamia Seed Oil nourishes, Argan Oil repairs and adds shine, while Aloe Leaf Juice hydrates and soothes.
CURLY GIRL 2-IN-1 DEFINE & REPAIR CREAM For texture With seven products in its curly range, PUMP recognises that every curl is different. This cream provides definition, hydration and flexibility without stiffness. Glycerin helps retain moisture, Provitamin B5 strengthens and hydrates, while Argan Oil nourishes and boosts shine.
FULL VOLUME CONDITIONER For fine hair Fine hair needs moisture without weight. Full Volume Conditioner hydrates and detangles while maintaining lift and movement. Panthenol helps strengthen and thicken strands, Hydrolysed Wheat Protein adds resilience and body, while Aloe Leaf Juice hydrates and softens. Together, the range reflects PUMP’s central philosophy: ‘hair isn’t one size fits all, and neither are we.’ There is also something inherently contemporary about the campaign’s celebration of the individual. In a world where social media can make beauty feel increasingly prescriptive, PUMP is leaning into difference. The archetypes are not intended to define the customer; they are designed to demonstrate just how broad the possibilities can be. For more information visit www.pumphaircare.com INSTYLE 65
INFEATURE
A CONSULTATION FOR RESULTS
The hair loss solution hairdressers swear by, turning consultations into real results.
S
EMPOWERING RESULTS
ome clients avoid the topic for months before they say a word. Others walk in armed with research, expecting an answer. Either way, hair loss is already present in your chair, and EXO-GROW™ makes sure you’re ready for it.
THE REALITY IN YOUR CHAIR Hair loss affects an estimated 56 million adults, and while it’s often assumed to be a men’s issue, women make up around 40% of those affected. Postpartum shedding, stress, diet, PCOS and menopause all add to a problem that’s far from niche. How each client arrives at the conversation varies. For Kerrie Di Mattia, owner of Dimattia & Co. in Grafton NSW, some need coaxing, and starting the conversation can be tricky to navigate. “With men, they often circle the topic,” she says. “They joke a little, they deflect a little.” Women, she says, feel it more personally, tied closely to self esteem, especially postpartum or during menopause. Then there’s the client who’s already done the digging. “Hair thinning is being talked about more because clients are more informed,” says Sharlene Lee, owner of Perth salons, Circles of Hair. “They’re researching, they’re asking direct questions, and they expect their salons to have real answers.” Her point lands hard: if you don’t have a solution, they’ll go somewhere else.
ALL YOU NEED TO DO IS RECOGNISE Whichever client is in front of you, the 66 INSTYLE
exfoliates and calms inflammation at the scalp, the EXO-GROW™ Shampoo cleanses and preps the follicle for what comes next, EXO-GROW™ Conditioner strengthens and creates the conditions hair needs to thrive, and the EXO-GROW™ Hair Tonic supports density and helps follicle regeneration. Not only does the range give you the tools to help restore your clients’ hair and confidence, the education that comes with it also gives you the technical grounding to back your recommendation. It’s expertise, not a sales pitch. “When you educate, you’re not selling, you’re empowering. Consultation plus education equals trust,” says Sharlene. “EXO-GROW supports the team,” she continues. “They’re confident in what they’re recommending.” Helen Owens, owner of Brisbane salon group, Tigerlamb, adds: “Knowing there’s ceramides, peptides and amino acids behind it gives clients a few words to understand this is genuinely scientific. That’s what gives me the confidence to say, ‘I can help you with this problem’.”
approach is the same. “We don’t diagnose, we’re not trichologists, but we recognise, and we have the conversations,” says Kerrie. That distinction takes the pressure off. No medical expertise expected; all it takes is to notice, ask, and respond with a plan. At Dimattia & Co., Kerrie says the EXOGROW range changed everything. “Before EXO-GROW, we recognised thinning, we empathised, we had some suggestions, we worked around it and we did what we could,” she explains. “Now we can actually look someone in the eye and say ‘we can help with that’. That confidence has elevated our consultations immensely, and strengthened client trust.”
RECOMMEND WITH CONFIDENCE Confidence in those conversations comes from understanding what’s really happening on the scalp and being able to explain why EXO-GROW works. Clinically proven and backed by science, the range supports scalp health and strengthens the follicle environment. Starting with the EXO-GROW™ Scalp Mask, it detoxifies,
Recognising and responding with a plan early changes outcomes, and the reactions in salon prove it. Kerrie describes client responses ranging “from relief, hope, elation, so much gratitude.” Her team has helped an 18 year old head into university with confidence instead of fear, supported postpartum mums, and worked with clients experiencing shedding linked to rapid weight loss. Mary Alamine, owner of Royals Hair in Sydney, sees a similar shift in her chair. “I’ve had clients that have tried so many products and nothing seemed to work,” she says. “It can be quite defeating, and having clients break down in the chair can really impact the way they feel about themselves and their confidence. That’s why I’m so grateful that there’s EXO-GROW now, where it delivers real results.”
BE THE EXPERT, NOT THE SALES PITCH The message across every salon partner is consistent: when it comes to hair loss, be ready with a real answer when the moment arrives in your chair. “There are plenty of salons avoiding this conversation. We don’t,” says Sharlene. “Clients respect honesty, that’s why they can honestly trust us. They see results, they come back and they say ‘my hair feels fuller, I see new growth’. And that’s why we back EXO-GROW.” Join these salons and more who are already seeing real results in the chair. You will believe. Become a salon partner. For more information visit www.dermapenworld.com
SCOTT SLOAN
WORDS OF WISDOM
WHAT’S YOUR FOCUS FOR EDUCATION IN-SALON AND WHAT MAKES SLOANS DIFFERENT? What makes Sloans different is that I’m focused on training team members like Anne Russell to step up as educators themselves. When your team becomes the educators, you’ve built something sustainable and genuinely special. WHERE DO YOU GO FOR ONLINE EDUCATION? ACCESS Hair Education by L’Oréal is my primary resource. They have a really wide range of content covering everything from technical skills to business insights. It’s comprehensive and constantly updated, so I’m always finding something valuable for me, and the team.
AHIA Creative 2026 Australian Hairdresser of the Year, Owner of Sloans Salon
WINNING AHIA AHOTY HAS BEEN A LONG-TERM GOAL OF YOURS - WHAT IS YOUR FOCUS NOW? Now that I’ve achieved that incredible goal, my focus has shifted to regional education. Yes, I love my global platform and extracurriculars, but what really drives me is training up-andcoming hairdressers in places like Wagga Wagga where I grew up, and other regional towns like it. Regional hairdressers don’t always have access to worldclass education and mentorship. They’re often isolated, working in smaller teams, but their passion is just as fierce as anyone in the city. That’s where my heart is right now- creating pathways for those stylists to excel and prove that extraordinary hair can come from anywhere. EXPLAIN WHAT HAS CHANGED IN 2026 FOR YOU? It’s been an amazing 12 months! Sloans celebrated 25 years, our team and I have collected multiple awards, and I’ve had the privilege of watching my profile skyrocket. The exposure of appearing on live TV for a Sunrise segment representing the industry has massively expanded my reach and been a thrill. But what I’m most grateful for is the platform it’s given to Sloans, our team, and the craft itself. This isn’t just about me, it’s about elevating the entire industry and showing people that hairdressing is a respected, creative and dynamic career.
IF YOU COULD EDUCATE ANYWHERE OR WITH ANY SALON TEAM IN THE INDUSTRY, WHO WOULD IT BE? I’ll jump in a time machine and choose Vidal Sassoon in London, back in the day. He was such an inspiration, the way he approached the craft with absolute precision, the artistry, the philosophy behind every cut. To have trained alongside him would have been extraordinary. I would have absorbed not just his technical knowledge, but his mindset about what hairdressing could be. WHAT THINGS DO YOU HAVE PLANNED FOR THE NEXT 12 MONTHS? I’ve entered the British Hairdressing Awards, which is a huge goal for me. I’m also committed to working more European fashion weeks as Paris, Milan, London are calling again. Beyond the international trips I’m working closely with Lily Blue to leverage the win for my personal profile, the Sloans brand, and most importantly, my team. We’re being strategic about how we use this momentum to create opportunities and elevate everyone’s profile. WHAT BRANDS IN THE INDUSTRY KEEP YOU INSPIRED? L’Oréal is my home, and I’m constantly inspired by their innovation and commitment to education. They’re always pushing boundaries and investing in the future of hairdressing. But I’m also drawn to European designer fashion brands, particularly the newer, emerging designers pushing creative boundaries. They’re doing exciting work that influences how I think about colour, texture, and silhouette. Follow @scottsloan @sloanssalons
HOW HAVE YOUR RECENT WINS ADDED TO YOUR LONGLIST OF AWARDS CHANGED THE JOURNEY FOR YOU? Winning AHIA Creative Australian Hairdresser of the Year is the pinnacle, no question. But, I’m as hungry as ever. The trophy is incredible, it validates everything I’ve worked for, but it doesn’t fundamentally change the journey. I’m still driven by the same desire to be the best, whether or not there’s an award attached. These wins have given me clarity on what comes next: reinvesting back into my team. We’re already planning team shoots and new collaborations because I want to elevate everyone around me. INSTYLE 67
WORDS OF WISDOM
NICOLE LAMERS
AHIA WA/SA Hairdresser of the Year 2026 HOW HAS IT BEEN SINCE YOUR STATE WIN? WHAT HAS CHANGED BACK IN WA? It has been such a special time, and I have really loved being able to share and celebrate the win with my wider community. The support from clients, peers, friends and the broader hairdressing industry has been incredible, and that has made the experience feel even more meaningful. To have my work recognised by some of the best in the industry is something I am incredibly proud of. It has given me a renewed sense of confidence moving forward and reinforced that I am on the right path creatively. The win has also opened up new conversations and opportunities, but more than anything, it has made me feel excited about what comes next and motivated to keep pushing myself further. HOW HAS WINNING HELPED TICK OFF YOUR LIST OF GOALS? WHAT’S NEXT? What comes next for me is less about chasing another accolade and more about using my experience to educate, mentor and help elevate the industry. I want to create education that gives hairdressers not only stronger technical knowledge, but also greater confidence in their own creative voice and career direction. I have spent many years building businesses, leading teams, educating and developing my own artistry, and I now feel a real responsibility to share that knowledge in a meaningful way. My goal is to contribute to an industry that is more skilled, more connected and more confident in the value of what we do. HOW WILL WINNING HELP YOUR BUSINESS TODAY? The win gives people another level of confidence in my experience and creative ability. It strengthens my position as an educator and opens the door to more opportunities within the professional hair industry. It also supports the work I am doing with AER Haircare. AER was built from my experience as a hairdresser, salon owner and educator, so the award reinforces that the brand comes from someone who genuinely understands hair, performance and the needs of professionals. Ultimately, recognition creates visibility, but it is what you do with that visibility that matters. My focus is on turning it into meaningful education, partnerships and opportunities that have longevity. 68 INSTYLE
WHAT IS THE FOCUS FOR YOUR BUSINESS IN THE NEXT TWO YEARS? My focus is divided between growing AER Haircare and continuing to expand my creative and education work. With AER, I want to grow the brand thoughtfully within the professional salon market. I am not interested in growth for the sake of growth. I want to build strong relationships with salons that genuinely align with our values around performance, wellness and more considered haircare. IF YOU COULD TRAVEL SOMEWHERE YOU HAVEN’T BEEN, WHERE WOULD IT BE? I would love to visit Japan. I am fascinated by the contrast between tradition and modernity, and the level of consideration that goes into design, craft, fashion and presentation. I think it would be incredibly inspiring visually, but I am also drawn to the culture of discipline, mastery and attention to detail. Those are qualities I really respect within hairdressing and creativity. WHAT ARE SOME OF THE SACRIFICES YOU FEEL YOU HAVE MADE TO ACHIEVE YOUR BUSINESS GOALS? One of the greatest sacrifices has been my health and wellbeing. As a salon owner, I spent many years working long hours, carrying the responsibility of a team and constantly putting the needs of the business and others ahead of my own. Over time, that pace led to burnout and chronic fatigue. It made me realise that ambition without boundaries is not sustainable, no matter how passionate you are about your work. I am incredibly proud of what I built, but I also want to be honest about the personal cost. As I move into this next chapter, I feel strongly about educating and encouraging other hairdressers to look after themselves, protect their energy and create healthier ways of working. We need talented people to stay in this industry for the long term, and that means building careers that support our health and lives, rather than sacrificing them entirely for success. WHAT IS CHANGING IN TERMS OF EDUCATION AND HOW ARE YOU ADAPTING? Hairdressing education is becoming more accessible, visual and immediate. My approach is to combine modern, accessible learning with strong technical foundations. I want education to feel inspiring and relevant, but also practical enough that hairdressers can take the knowledge back to the salon and apply it with confidence. I am continuing to develop both inperson and digital education, while making sure that genuine connection, feedback and mentorship are not lost. DESCRIBE YOUR BRAND IN JUST THREE WORDS. Wellness. Performance. Purpose. @nicolelamerscreative
SALON PROFILE
ALL THAT GLITTERS For Belinda Jeffrey, hairdressing has always been about craft, connection and building a salon experience that feels considered from the moment a client walks through the door.
F
ew Australian colourists have enjoyed a career as diverse as Belinda Jeffrey. Affectionately known throughout the industry as The Blonde Whisperer, Jeffrey has spent decades perfecting the art of colour, earning a reputation for creating luminous blondes and beautifully dimensional colour while remaining one of the industry’s most trusted technicians. Along the way she’s collected Australia’s highest colour honours, including Australian Colourist of the Year, Australian Creative Colourist of the Year and Technician of the Year, while quietly building a loyal clientele that has followed her for more than two decades. Now, that next chapter begins in Darlinghurst. After 22 years in Double Bay, La Boutique has relocated to an architecturally designed space that is every bit as distinctive as its founder. Rather than simply commissioning a beautiful salon, Jeffrey challenged interior designer Melissa Collison to create something far more personal. “The brief wasn’t just about designing a salon—it was about creating Belinda in physical form,” explains Collison. Inspired by Jeffrey’s love of music, rebellious spirit and unmistakable glamour, the result is a salon that balances luxury with personality, confidence with warmth. The interiors are layered with metallic finishes, bronze detailing, French moiré wallpaper and a bespoke mixedmetal chain curtain that catches the light like a statement piece of jewellery. Even the champagne cabinet feels intentional and a subtle reminder that visiting the salon should feel celebratory rather than transactional. It’s a fitting environment for a colourist whose career has always blended technical precision with creativity. Jeffrey’s work extends well beyond the salon floor. Her colour expertise has been called upon by the film and television industry for productions including The Great Gatsby, Mad Max, The Matrix, Moulin Rouge, Star Wars,
The Artful Dodger and Love Child, where creating and maintaining character colour throughout filming demands an exceptional level of technical consistency. Her client list is equally impressive. Over the years she has coloured the hair of Rachel McAdams, Anya Taylor-Joy, Tilda Swinton, Leonardo DiCaprio, Kate Hudson, Carey Mulligan, Russell Crowe, Baz Luhrmann and Catherine Martin, while closer to home remaining the trusted colourist for Sarah Murdoch, Sally Obermeder, Terry Biviano, Kate Ritchie and countless editors and beauty insiders. Her work has also appeared across campaigns for Chanel, David Jones, Pantene, Covergirl and L’Oréal, as well as the pages of Vogue, Harper’s Bazaar, Vanity Fair, Marie Claire, GQ and The Australian Women’s Weekly. Despite those accolades, Jeffrey’s philosophy remains refreshingly simple: Beautiful colour begins with healthy hair. It’s this belief that ultimately inspired the creation of Belinda Jeffrey Hair, her Australianmade haircare range developed from decades spent understanding exactly what coloured hair needs to perform at its best. Launched in 2022, the collection focuses on deeply nourishing formulas specifically developed for blonde and colour-treated hair. Concentrated ingredients deliver intense moisture to improve shine, softness and manageability, creating the ideal foundation for long-lasting colour. Since launching, the range has earned multiple international beauty awards, reinforcing Jeffrey’s reputation beyond the salon chair. Standout products include the Colour Care Masque, formulated with shea butter, liquorice extract, buriti fruit, sweet almond oil, vitamin E and hydrolysed silk proteins to restore moisture and improve manageability, alongside The Smooth One, a multifunctional leave-in treatment that detangles, protects against heat damage and smooths the hair without weighing it down. While the products represent another dimension of the business, the salon remains its beating heart. Jeffrey has assembled a highly experienced team whose expertise complements her own. Editorial stylist David Keough brings decades of fashion and celebrity experience gained in Australia and Los Angeles, Andrew Newport is renowned for precision cutting and curly hair, while Joelene Booth, dubbed the “Blow-dry Queen” by the Sydney Morning Herald, is recognised for exceptional styling, extensions and colour work. Together they create a destination salon where specialist knowledge spans every aspect of contemporary hairdressing. For Collison, the finished salon represents far more than an interior design project. “La Boutique isn’t just a salon—it’s a high-energy studio where creativity, expertise and style converge,” she says. “This project was about more than aesthetics. It was about celebrating a woman who has built her career on authenticity, passion and an unrelenting drive for excellence.” Walking through the doors of La Boutique, it’s difficult to disagree. This isn’t simply a new address for an established salon. It’s the physical embodiment of Belinda Jeffrey’s career—bold, refined, unapologetically individual and built on decades of colour expertise that continue to shape Australian hairdressing. For more information visit https://laboutique.com.au INSTYLE 69
INDESIGN
BAREFOOT LUXURY Tucked away on the quiet shores of Indonesia’s smallest Gili Island, Bask Gili Meno questions the often over-elaborate definition of luxury. Free from excess, extravagance or the unnecessary, instead, Bask offers something increasingly difficult to find - a genuine opportunity to disconnect from the noise and reconnect with the luxury of yourself, writes Cameron Pine.
U
nlike destinations built around packed itineraries and endless checklists where wellness becomes more of a chore than a way of life, Bask invites you to truly slow down away from the Bali bustle. There are no cars, no motorcycles and no relentless city soundtrack disturbing your reset. Instead, mornings begin with the gentle rhythm of the ocean, afternoons drift between pristine white sand and crystal-clear water, and evenings are defined by spectacular sunsets that remind you how rarely we stop long enough to appreciate them. Gili islands are the haven for those looking for a place that is more than an expensive holiday, the kind of escape is more than a notch on the travel belt and one that a little extra effort to reach results in that extra reward. It becomes a business investment and an investment in you - creativity or performance cannot continually be extracted without being replenished. The best ideas rarely arrive between appointments or while answering emails late at night - they emerge in moments of stillness, when the mind finally has permission to wander, and Bask Gili Meno awards it with full privileges. If you now agree that luxury should be measured by time rather than possessions or cost, you will understand the understated luxury of Bask – comfort that blends with the natural environment, design that is modern yet functional and space that keeps you sprawling from pool, to villa, to awarded restaurants and back again. Bask is time without notifications, time without meetings, time where the only decision is whether to swim, read, enjoy a long lunch or simply watch the tide roll in. Bask understands this new definition of luxury perfectly, delivering understated sophistication that feels intentionally effortless. The pared back wooden and concrete neutral architecture mirrors island life, blending contemporary design with 72 INSTYLE
natural textures that never compete with the island itself. Every detail and custom wooden joinery throughout has been considered to create calm rather than distraction, allowing guests to feel immersed in the environment they can relax in rather than feel intimidated by or separated from it. The result is a destination that feels both refined and deeply authentic to the idyllic Gili islands. An architecturally designed by Australian architect James brown where he combined art with leading design of indoor, outdoor living, his style is a sustainably-minded sanctuary residing on the sand, merging into the tranquil surrounds of its unspoilt home. Surrounded by natural wonders sits its cluster of villas, beach club, restaurants, a cocktail lounge, infinity pool, wellness retreat and gym – and an army of amenities which promise guests there’s no reason to leave if you don’t want to. There’s even a new South American inspired restaurant Pomona that serves open fire cooking with meats and Latin inspired plates, - take a bar or beach setting while barefoot on the
beach and choose a healthy fresh potent juice or a cocktail – as with the rest of Bask, there’s no pressure for excess. There are one, two, and three bedroom villas, suites, lofts, and studios, both with and without private plunge pools. Each swathed in simple amenities, lounge areas and different areas to retreat - merging modern luxury with traditional heritage in its furnishings, there’s a reason why BASK has won multiple design awards over the years. Equal attention has been paid to the resort’s cuisine, with BASK’s offerings named in the top 10 per cent of restaurants globally by TripAdvisor – you can order from any of the menus and restaurants straight to your villa – bringing a new and more curated dining experience to the outdated room service. Innovative fusion takes centre stage, where Western and Asian flavours blend and fresh seasonal ingredients are celebrated in menus crafted by Executive Group Chef Bastian Mell. Premium dishes are paired with an award-winning wine cellar hosting 150 global wines, selected by a knowledgeable
INDESIGN
sommelier, making it the only space in the Lombok Gili region with a Wine Spectator Award. Chef Bastien Marcel’s culinary philosophy is as compelling as the destination itself, delivering refined Mediterranean-inspired cuisine with French precision, locally sourced Indonesian ingredients and an understated elegance that transforms every meal at Bask into an experience worthy of the journey. He first learned the language of the kitchen beside his grandmother at home, in his uncle’s bakery, and through catering work connected to his grandfather, who also worked as a chef, so just like the laid-back heritage of Bask, his precision comes naturally. Beyond the kitchen Marcel’s connection to Gili Meno is central to his way of life and creative perspective that works with the nature of island life. Arriving by boat and sea, the Island’s luminous turquoise waters he says brings an immediate feeling of escape the sensation of having arrived somewhere remote, intimate, and quietly extraordinary and so the fusion of cuisine needs to reflect that. Yet it’s far from foraging for your own fish off the reef that the location reminds you of, and also what makes it even more compelling is its rare duality: a place of serenity and natural beauty that remains within easy reach of Lombok and Bali, close enough to return to the pulse of city life when desired. For Marcel, that balance is priceless. So too is the freedom, in the midst of an exacting culinary career, to step into the ocean for a dive or a spearfishing session whenever time allows – prepare for mediterranean warmth blended with Japanese precision and the sensibility of luxury hospitality. Taking the best from luxury but spinning it into an island exterior, really is something unique to Bask. “For me it feels like living in the late 70s,” Says BASK owner Greg Meyer of the magic of Gili Meno. “It’s safe, incredibly friendly, and has the real charm of a tropical Island without any traffic and noise, pollution and chaos.” “If what you loved about Bali 20 years ago still remains in your heart, you should give it a go. I
don’t think you’ll be disappointed. BASK is the crystallisation of the two great passions in my life. I’ve always prided myself on being both a businessperson with an eye for financial detail and a creative, able to see and shape the big picture,” he said. From an industry constantly encouraging clients to invest in self-care, perhaps it’s time professionals and creatives of all kinds took the same advice. Burnout has become an accepted part of life, but it shouldn’t be. The ability to detach is no longer an indulgence - it’s essential for longevity, leadership and maintaining the creative spark that fuels every successful career and every now and then we find a place that reminds us what’s important. Returning from somewhere like Bask Gili Meno isn’t simply about coming home rested. - it’s about returning with renewed perspective. Your conversations become more meaningful, your creative confidence feels sharper, business decisions become clearer and you remember why you fell in love with what you do in the first place. Perhaps that’s the greatest luxury Bask offers – a stern re-wiring that stepping away isn’t stepping backwards -sometimes the most productive thing a creative professional can do is stop producing altogether and restart. A real holiday should be seamless – they will pick you up on a private boat from Gili T, or Lombok and ensure that from the minute you step foot on their resort, time will become a luxury to enjoy and not a chore. Whether it’s a wake up from your sprawling villa to crystal-clear waters, it speaks to the real flex of 2026 that is more about replacing packed itineraries and endless distractions with a destination for those who understand today’s greatest luxury isn’t simply what money can buy – it’s the rare opportunity to reconnect with yourself in one of Southeast Asia’s last untouched island sanctuaries. I unquestionably reminded myself that the greatest destinations aren’t the ones that have kept me busy - they’re the ones that give me permission to simply be. For more information visit www.baskgilimeno.com INSTYLE 73
INBEAUTY
CLEANSE & HYDRATE
BREAKOUT CONTROL
BEAUTY FROM WITHIN The gut-skin connection gets a delicious daily upgrade with IMBIBE Beauty Renewal Probiotic Concentrate. Formulated with eight multi-strain probiotics, including Lactobacillus and Bifidobacterium, the microbiologistcreated formula is designed to support gut balance, digestion and the gut-skin axis. Bio-fermented coconut water delivers electrolytes, while antioxidant-rich grapeseed, pomegranate and elderberry extracts help support hydrated, radiantlooking skin. Simply mix a tablespoon into water or your favourite chilled drink or smoothie for an easy daily beauty ritual. www.imbibeliving.com
Ella Baché’s Breakout Treatment Cream is the classic spot treatment making a strong case for keeping breakouts simple. The antibacterial formula combines zinc oxide and thyme oil with astringent and healing properties to help absorb excess oil, calm blemishes and support the skin’s natural healing process without leaving it feeling dry. Apply a small amount directly to affected areas on clean skin, or use as an oil-absorbing veil beneath makeup during the day. www.ellabache.com.au
BEAUTY
BALANCE IN OIL A facial oil doesn’t have to mean a greasy finish. INSKIN.CO Balancing Facial Oil is designed to soothe, replenish and support a healthy-looking complexion, making it an easy final step for skin craving nourishment. The lightweight oil helps lock in moisture while leaving skin feeling soft, supple and balanced, without the heavy finish traditionally associated with facial oils. It contains a nourishing blend of plant oils, squalane and antioxidants designed to hydrate and soothe skin – grape seed oil, camelia seed oil and organic thyme lead extract make it a power-packed product that can be an easy addition to any daily skincare ritual. www.inskin.co 74 INSTYLE
Medik8 is giving the humble cleanser a hydration-first upgrade with Total Moisture Daily Cleansing Gel, a silky gel-to-foam formula designed to cleanse without compromising the skin barrier. Powered by Medik8’s Smart Surfactant System™, Moisture Magnets™ and prebiotic inulin, it lifts away makeup, sunscreen and daily impurities while helping skin retain moisture. Clinically proven to maintain hydration until the next cleanse, the fragrance-free formula leaves skin feeling clean, comfortable and balanced – never tight or stripped. www.medik8.com.au
NEWS
VELVET LIPS Make a statement with MODELROCK Liquid to Matte Lipstick, a high-impact lip colour designed to deliver intense pigment with an ultra-lightweight feel. The silky, creamy formula glides effortlessly across the lips before setting to a smooth, velvety matte finish, combining longlasting wear with a comfortable, almost weightless texture. Available in a spectrum of sharp, statement-making shades, it can be worn alone for saturated colour or paired with lip gloss for a softer, high-shine finish. Powered by our Tropical Dew Moisture Complex, featuring up-cycled avocado oil extract and mango seed butter, this advanced formula helps support the skin’s natural hyaluronic acid reservoir while maintaining smoothness and hydration throughout the day. www.modelrocklashes.com
27–28 JUNE 2027, ICC SYDNEY
7,350+ PROFESSIONALS 225+ BRANDS 110+ EXHIBITORS 28 EDUCATION SESSIONS 11 COMPETITIONS 2 STAGES 2 D AYS 1 UNMISSABLE EVENT
LIMITED VIP PRE-SALE TICKETS AVAILABLE UNTIL 30 SEPTEMBER 2026
BROUGHT TO YOU BY
hairfestival.com.au
INSTYLE 75
INHAIR
INHAIR
1
2
T H E L AT E S T S A L O N A R R I VA L S
3
1. KERATIN COMPLEX KCHYDRATE Shampoo and Conditioner datelineimports.com.au 2. DESIGNME Puff.ME Sea Salt Spray datelineimports.com.au 3. TRICHOVEDIC Luxury Heat Shield www.trichovedic.com.au 4. BELINDA JEFFREY HAIR The One for Blondes Masque www.belindajeffreyhair.com 5. KERASILK Exfoliating Scalp & Hair Treatment, Sensitive Shampoo and Moisturizing Scalp Drops. www.kerasilk.com
6. K18 FutureIQ Biomimetic Hair Longevity Serum https://k18hair.com.au
6
4
5
76 INSTYLE
8
INHAIR
7 9 12
11 7. MOROCCANOIL Sculpting Pomade https://www.thehaircaregroup.com
10
8. ECHOSLINE No Yellow Mask datelineimports.com.au 9. ORIBE Hair Alchemy Bond Building Elixir www.roguebeauty.com.au
13
10. LOLA FROM RIO ELA É CARIOCA Rice Protein datelineimports.com.au 11. MALIBU C HEAD LAB Scalp Scrub datelineimports.com.au 12. CHRISTOPHE ROBIN Fortifying Scalp Serum https://mcmbeauty.com 13. TRICHOVEDIC Blonde Toning Deep Therapy Masque www.trichovedic.com.au
INSTYLE 77
INFEATURE
DATELINE IMPORTS TAKES THE REINS AS THE AUSTRALIAN DISTRIBUTOR OF FANOLA
I
Fanola enters a new era in Australia as Dateline Imports brings the Italian brand’s professional colour, technical and haircare portfolio to salons nationwide.
talian professional hair brand Fanola has entered a new chapter in Australia, with Dateline Imports appointed as its exclusive local importer and distributor, bringing an expanded portfolio of professional colour, technical and care solutions to salons nationwide. The partnership gives Australian hairdressers access to a growing Fanola ecosystem spanning permanent colour, rapid colour services, technical products and the brand’s globally recognised colour-maintenance ranges. Founded in Italy in 1978, Fanola has developed an international following for its high-performance professional colour and toning solutions, with distribution spanning more than 60 countries. Built around colour, creativity and sharing, the brand combines technical performance with an expressive approach to professional hairdressing. The appointment also marks another step in the continued growth of Dateline Imports and its portfolio across the Australian professional hair and beauty market, with the distributor set to support Fanola locally through distribution, education and salon support. A Complete Colour Portfolio Central to the Australian rollout is Fanola Color, the brand’s flagship permanent colour system. Offering more than 100 intermixable shades, the low-ammonia formulation is enriched with Ginkgo Biloba and designed to deliver vibrant, long-lasting results with up to 100 per cent grey coverage. Australian colourists will also gain access to Oro Therapy Color Keratin for the first time through Dateline Imports. The ammonia-free permanent colour system combines 24K Gold, Keratin and Argan Oil and is formulated to deliver true-totone colour, maximum grey coverage and enhanced softness, hydration and shine across 70 intermixable shades. Further innovation is on the horizon, with Color Zoom 10 Minutes and No Yellow Hair Color set to join the Australian portfolio. 78 INSTYLE
hair, while Wonder No Orange uses blue pigments to target orange and copper tones in darker blondes and brunettes. Completing the trio, Wonder No Red uses green pigment technology to help counteract unwanted red undertones in darker brunette hair. Together, the ranges give salons targeted solutions across yellow, orange and red undertones while creating a natural connection between professional colour services and at-home maintenance.
Color Zoom offers permanent colour processing in just 10 minutes with up to 100 per cent grey coverage, while No Yellow Hair Color extends Fanola’s anti-yellow credentials into an eight-shade professional permanent colour collection created for blonde toning and colour services. Together, the systems give salons greater scope across traditional permanent colour, ammonia-free services, time-efficient appointments and specialised blonde work. The Fanola Heroes While its professional colour portfolio is extensive, Fanola is perhaps best known for the toning products that helped make the Italian brand an international salon and social media phenomenon. Wonder No Yellow uses concentrated violet pigment to counteract unwanted yellow tones in blonde, grey and lightened
Wonder Expands the Care Conversation Fanola’s Australian expansion won’t stop at colour. Dateline Imports will also introduce the broader Wonder Haircare portfolio, extending the brand’s offering from behind the basin to salon retail. The 100 per cent vegan portfolio includes Colour Locker, Nourishing, Curl, Frequent, Smooth and Volume collections, providing targeted solutions across a wide range of client hair needs. Designed for professional treatments and home maintenance, the collections allow hairdressers to use targeted care at the basin before recommending corresponding products for clients to continue their regimen at home. For salon businesses, this creates additional opportunities to connect technical services with treatment upgrades and ongoing retail recommendations. A New Italian Era Fanola’s move to Dateline Imports represents more than a change in distribution. The expanded portfolio gives salons the opportunity to work across multiple stages of the client journey, from professional colour and technical services to basin treatments, toning and take-home care. Backed by Dateline Imports’ established distribution network, education and salon support, the partnership signals a significant new chapter for Fanola in the Australian professional hair market. Fanola is exclusively distributed in Australia and New Zealand by Dateline Imports. https://www.datelineimports.com.au/
INFEATURE
LIVING THE DREAME Focused on efficiency, performance and beautiful design, Dreame empowers professionals to create exceptional results with less effort while focusing on elevated and beautiful design.
T
he Hair Festival 2026 stand activation from Dreame was no exception - proving to be an incredible platform for the brand to showcase its growing presence within the Australian professional hair and beauty industry. Bringing together thousands of hairstylists, salon owners, educators and beauty enthusiasts from across the country, the event provided the perfect opportunity for visitors to experience Dreame’s latest innovations firsthand and discover why they are rapidly becoming a leader in premium beauty technology. Throughout the Hair Festival event, the Dreame stand attracted a constant flow of visitors eager to touch, explore and immerse themselves completelty in the latest styling technology. Live demonstrations, hands-on product experiences and conversations with the team created an engaging environment where attendees could see the products in action, ask questions and experience the performance for themselves. “The strong interest reinforced the growing awareness of Dreame as more than a home appliance brand, with many visitors surprised by the company’s expanding portfolio of intelligent hair and beauty solutions,” said Dreame Brand Manager, Jessica Cabanit. One of the highlights of the festival was Dreame’s dedicated 15-minute presentation on the The Stage, where attendees gathered to watch a live demonstration of three of Dreame’s newest hero products: the Aero Straight Pro, AirStyle Era and Pilot Smart AI Hair Dryer. The presentation showcased how
innovative technology and intelligent engineering are transforming everyday hair styling into a faster, healthier and more personalised experience. The Dreame Aero Straight Pro captured significant attention with its innovative 2-in-1 air straightening technology. Designed to dry and straighten hair simultaneously, the Aero Straight Pro uses a powerful 120,000 RPM high-speed motor together with intelligent AI assistance to reduce styling time while minimising heat exposure. AI technology automatically detects hair type and moisture levels to optimise airflow and temperature, while triple haircare featuring keratin, argan oil and negative ions helps promote smoother, shinier results. Its ability to deliver sleek styles from wet hair in a single step impressed visitors looking for salon-quality performance with enhanced hair protection. The presentation also featured the Dreame AirStyle Era, Dreame’s versatile all-in-one multi-styler designed to simplify every styling routine. Equipped with eight interchangeable attachments, the AirStyle Era enables users to dry, curl, smooth, volumise and straighten using one intelligent device. Features including instant one-second auto-wrap curling, precise NTC heat control and quick-swap magnetic attachments make it suitable for a wide range of hair types while helping reduce heat damage. Visitors were particularly impressed by how easily the different attachments could be changed, allowing multiple salon-inspired looks to be created with a single tool. Completing the showcase was the Dreame Pilot Smart AI Hair Dryer,
demonstrating how everyday hair drying can be elevated through intelligent technology. Featuring four magnetic styling attachments, AI-driven precision care and a powerful yet quiet motor, the Pilot is designed to provide customised drying performance while helping protect hair and scalp health. Its sleek design and lightweight construction made it a popular hands-on product throughout the festival, attracting both professional stylists and everyday consumers looking for premium performance at home. “Beyond the live presentations, the Dreame stand remained busy throughout Hair Festival as visitors explored the products in greater detail, but it was the combination of interactive demonstrations and expert guidance that created a memorable experience that encouraged attendees to rethink what is possible with modern hair care technology and build excitement for what’s next,” Jessica said. While the Aero Straight Pro, AirStyle Era and Pilot Smart AI Hair Dryer were the stars of the weekend, they represent only part of Dreame’s expanding beauty ecosystem. The growing portfolio also includes intelligent multi-stylers, highspeed hair dryers, styling accessories and beauty devices designed to combine premium performance with smart technology for everyday use. This continued expansion highlights Dreame’s commitment to becoming a comprehensive beauty technology brand that delivers innovation across every stage of the styling journey. As the beauty portfolio continues to expand, Dreame is well positioned to offer consumers and professionals alike a new generation of smart, high-performance hair and beauty solutions that make achieving salon-quality results easier than ever before. For more information visit www.beauty.dreametech.com
INSTYLE 79
INSALON
SAGE ADVICE StyleCraft by Silver Bullet is expanding beyond its barbering roots with the new Sage Collection, a four-piece professional styling range designed for versatility behind the chair and at home. Finished in signature sage green, the collection includes a Diffuser Hair Dryer with an integrated 140mm diffuser bowl, a Vibrating Hair Straightener with titanium plates, a Retractable Hot Brush and Curling Iron that transforms from brush to wand, and a Cordless Curling Iron with detachable clamp. With tools spanning curls, sleek finishes, waves and volume, the range brings StyleCraft’s technology-led approach to a new generation of styling. www.datelineimports.com.au
INSALON T H E L AT E S T TO O L S , T E R M S A N D T EC H N O LO G Y
FLEX APPEAL Big blow-dry performance meets compact convenience in the Shark SpeedStyle Pro FLEX Hair Dryer System. Delivering highvelocity airflow of up to 160km/h, the foldable dryer is designed for fast wet-to-dry styling while regulating temperature 1,000 times per second to help prevent heat damage. Scalp Shield Mode reduces air temperature for scalp comfort and root drying, while advanced ionising technology helps minimise frizz and boost shine. With multiple attachments for blowouts, curls, volume and movement, the FLEX design folds down for easy storage and travel. www.sharkbeautyproducts.com
CAPED CRUSADER Designed for comfort and practicality behind the chair, Joiken’s Black Arm Slit Cutting Cape features convenient hand openings that give clients freedom of movement while maintaining full coverage. Lightweight, breathable and water-resistant, the fabric repels hair and helps reduce static, while an adjustable snap closure provides a secure, universal fit. Measuring a generous 142 x 163cm, it’s a hardworking salon essential designed to keep clients comfortable and stylists working efficiently. www.joiken.com.au
FOIL PLAY O&M has teamed up with renowned Australian colourist Alex Loves Colour on a limited-edition professional foil that puts artistry front and centre. Created for everyday colour work, the pre-cut 15cm x 35cm foils feature an embossed texture for enhanced grip and reduced slipping, making them suited to balayage, foiling and precision colour services. Each pop-up dispenser contains 300 sheets, while the aluminium is fully recyclable. Bringing together professional performance and a bold custom design, the collaboration celebrates the colourists and creative community behind the chair. www.originalmineral.com.au
DRESS FOR THE JOB Keep colour services covered with Joiken’s Black Waterproof Chemsafe Apron, designed for the demands of a busy salon environment. Made from durable PVC-coated material, the fully waterproof, chemical-resistant design helps protect against spills and splashes while remaining comfortable and flexible throughout the working day. Practical side pockets keep tools and essentials close at hand, combining everyday functionality with sleek professional styling. www.joiken.com.au
80 INSTYLE
SMOOTH OPERATOR From sharp lines to smoother finishes, Silver Bullet is taking beard grooming up a notch with the Slick Beard Straightening Brush. Combining the ease of a brush with ceramic heat styling, the tool features five adjustable temperature settings to smooth, shape and tame a variety of beard lengths and textures. Cool-touch bristle tips allow comfortable styling close to the face, while a slim ergonomic design offers control for detailed finishing. With automatic shut-off, dual voltage and a 360° swivel cord, it also makes an easy retail add-on for barber clients to maintain their look at home. www.datelineimports.com.au
INBUSINESS
THE AI TRAIN AI isn’t a maybe anymore. It’s not a nice-to-have. It’s not something only the tech crowd is excited about. Let’s discover what AI Changed and what It means for your salon right now, writes Larissa Macleman. AI is a non-negotiable, the salons that got serious about this early aren’t just ahead, they’ve already reshaped what’s possible in this industry. Their teams are more productive, their teams are making more money, their decisions are faster. And if you haven’t made the move yet, you can see and feel the difference. Not because AI has gotten scary or overwhelming. But because the gap between the salons with the right systems and everyone else has become impossible to ignore.
THE SALONS MAKING DECISIONS IN REAL TIME ARE ALREADY WINNING The salons that got their systems right and started living on real-time tools are now making weekly decisions instead of monthly ones. They know exactly what’s happening in their business while it’s happening. Not three months later when the accountant sends the report. Not when they finally have time to sit down and pull the numbers. Right now. Their team performance? They can identify behaviour patterns and coach them before things spiral. Their wage spend? They see it in real time. Their profit margins? They see where the leaks are before they become crises. While most salon owners don’t see themselves as data people and they hate the numbers, this level of visibility doesn’t create stress. It creates clarity. When your team can see the numbers – their performance, their opportunities, what it takes to earn more and they stop wondering.
THE OWNERS WHO WIN WILL BE ONE STEP AHEAD A winning salon owner is not scrambling to keep up with their team. They’re ahead of them - not because she works harder, but because she sees more clearly. The information she needs is already distilled, already surfaced, through automated workflows and systems, already telling her what to do next before anyone else in the salon has figured out the question. That’s what the right AI does for a salon leader. It doesn’t replace your authority and leadership. It sharpens it. Generic AI gives you information. Salonspecific or team-development AI knows your salon And your people. It gives your team
iStock.com/Khanchit Khirisutchalual
their performance, their numbers, and most importantly, their opportunities Step by step in a development training plan. So those leaders that pull ahead and are thriving in 2030, They’re the ones that harness AI systems and automations to not just lead their team but give the tools, the training, and the development in the hands of the people and then just help them win. This is how. you stop managing chaos and start leading a team that already knows the next move.
THE ORGANISED SALONS HAVE BECOME SUPERHUMAN. THE CHAOTIC ONES HAVE JUST BECOME MORE CHAOTIC. AI doesn’t fix broken systems. It amplifies them. The salons that were already disciplined, the ones with clear wage structures, team development plans, consistent meeting rhythms, they plugged in AI and it became a Revenue and retention multiplier. Everything got faster. Smarter. More efficient. Their teams started earning more because they could finally see how they could move the needle. The salons that were still chaotic? AI just made the chaos messier. And these salons are at risk of just sounding like everybody else.
THE CLIENT EXPERIENCE HAS ALREADY SHIFTED. HERE’S WHAT THAT LOOKS LIKE. Right now, the best salons aren’t sending generic ‘we miss you’ texts anymore. They’re sending personalised service recommendations based on your history, your colour cycle, your preferences. That level of personalisation doesn’t happen by accident. It happens because the salon owner has the right tools, and her team has been trained to use them. That hyper-personalised experience only works when the AI actually knows your salon, your service menu, your team performance, their history, your team’s patterns. Generic tools
can’t do that. It only works in salons with clean systems and the right AI programmes running. The disorganised salon trying to layer AI on top of chaos? Still struggling. The Experience is messy. AI tools being used, like Google search.
THE TOP 1 PER CENT HAS ALREADY PULLED AWAY. HERE’S WHERE EVERYONE ELSE IS. 53 per cent of salons won’t make it to 2030. That number is real. The ones that will, they’ll be led by owners who got organised, adopted the right AI-driven systems and automation tools, and used those tools to lead their teams better. Not just faster. Better. Know your five key margins. Your wage percentage. Your revenue per hour. Your rebooking rate. Your profit per stylist. These are simple numbers. They matter enormously. Get clear on them. If your data is messy, tidy it. It doesn’t have to be perfect. It just has to be trackable. And if you don’t know how to do that, get your salonspecific AI to do it for you. Get a CEO dashboard that gives you real-time visibility. Not accounting software that reports months later. Real time. And be honest about the tools you’re actually using. Generic AI gives you generic answers. You need tools built specifically for salons, tools that know your salon, that show your team their performance and their opportunities, that make earning more money visible and achievable. That’s what actually moves the needle. That’s what the top 1 per cent are using. Not just any AI, the right AI. Check out My Salon CEO™ It’s a good place to start. Your team needs to see their path to earning more. You need to see where they’re stuck so you can help them move. Ready to get clear on your systems and help your team earn more? Book a free strategy call to explore how to integrate the right AI tools into your salon leadership right now. https://bit.ly/ApplySMRiss or Check out My Salon CEO™ INSTYLE 81
INBUSINESS
stock.adobe.com/gemenacom
5 THINGS ALL SALONS SHOULD REVIEW There’s something about spring that calls for a refresh - and your business deserves one, too. Spring cleaning isn’t just for your salon shelves. August and September are the perfect time to give your entire beauty business a once-over. From checking equipment and tidying client records to reviewing your business insurance, a bit of housekeeping now could set your salon up for a smoother, safer and more successful spring.
1. BUSINESS OPERATIONS September is the start of the busy season for many salons, with clients seeking fresh looks, event hair and makeup, or pre-holiday touch-ups. It’s important that your salon runs as smoothly as possible to manage the increased foot traffic. Start with the basics: review your opening hours, staff rosters, and appointment capacity. Decide whether you’ll be offering additional extended trading hours and how that may fit in with planned staff leave. Also, check whether your booking systems, payment processes, and customer communications are working. Are there any bottlenecks that could become bigger issues once demand picks up? For example, you might consider hiring a casual receptionist to man the phones and book appointments, so you and your staff can focus solely on clients.
2. EQUIPMENT AND PREMISES Keeping your salon safe and tidy is probably already a priority. However, there could be maintenance gaps that you’ve previously overlooked. Sorting out potential issues now can help prevent issues and downtime during the spring and summer rush. 82 INSTYLE
Also, inspect your salon premises, inside and out. Are there any tripping hazards, like extension cords, loose tiles, or uneven walking paths? Is there cracked mirrors or glass? Now may be the time to sort out necessary repairs that could become a major liability for your salon.
3. CLIENT PROCESSES AND RECORDS A busy salon relies on good client records. Spring is a great opportunity to check those consultation forms, treatment notes, and consent processes are up to date. This is particularly important if you’ve introduced new services or products. Take a closer look at how your business records allergies, sensitivities, patch tests, and relevant treatment history. Clear, consistent records can help your team deliver a more informed service and may also prove valuable if a client later raises a concern about a treatment. It’s also worth reviewing how you handle complaints and incidents. Make sure your team knows what to record, who to escalate an issue to, and what steps to follow. Good documentation can help you respond professionally and provide important information if an incident results in an insurance claim.
4. DIGITAL HYGIENE Like most salon owners, you likely rely on a range of technology and apps to run your business. Spring cleaning your admin systems, website, and
social media is an important part of prepping for the busy months ahead. It can also help keep your business cyber safe. If you haven’t updated passwords in a while, consider doing so now. Also, review who has access to your booking systems and remove any users who no longer work at your salon. Finally, install security updates and back up key files. Don’t forget about your online presence! Update your website and social media as needed, looking for incorrect contact details, business hours, and price lists. Remove expired promos to avoid confusion and disappointment for your clients.
5. BUSINESS INSURANCE Insurance is one area that many small business owners tend to neglect. Updating current policies and putting new ones in place before the rush could be important to protecting your salon this summer. Do your current policies still fit your business needs? If you’re serving more clients per week or offering new services, your Professional Indemnity insurance may need to be updated. Consider whether a higher cover limit is appropriate, and check that the policy covers all services you currently offer. If your commercial lease sets minimum levels of Public Liability insurance, check that you’re still meeting those terms.
GIVE YOUR SALON A GLOW-UP Spring cleaning your salon is about more than just making sure it looks great. It’s also a chance to tighten processes, reduce risk, and make sure the business is prepared for growth. A bit of planning now can help ensure success now—and for the rest of the year. BizCover makes it easy to protect your salon, tools, and finances. Compare quotes online and get covered in minutes. Over 2,000 salon owners, barbershops, and hairdressers who already trust BizCover with their insurance needs—is yours next? For on the go cover, go BizCover.com.au or call 1300 805 821 today.
www.floractive.com.au
@floractiveaustralia