INSTYLE JULY/AUGUST 2017

The Magazine for the Hairdressing Professional

July/August 2017

THE ART OF EXPO UP-SKILLED BY THE BEST

KALEIDOSCOPE COLOUR IS HERE TO STAY

G dwel StyleSign GREAT STYLE IS IN YOUR HANDS

“Beautiful hair is all about the mix between skill and product.”

---

Shane Bennett

2015 BRITISH ARTISTIC TEAM OF THE YEAR ---

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INEDIT

31 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover BHA MEDIA MANAGING DIRECTOR Glenn Silburn EDITOR Cameron Pine cameron@intermedia.com.au DEPUTY EDITOR Lauren King lauren@intermedia.com.au BEAUTY & ONLINE EDITOR Shannon Gaitz sgaitz@intermedia.com.au FEATURES Michelle Ruzzene CONTRIBUTORS Larissa Macleman Jo Burgess Jay Chapman Joanne Neville NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright© 2017 - BHA MEDIA.

FROM THE EDITOR

P

erception is reality. How you view a situation whether it is right or wrong, clear or unclear evidently becomes your reality. It’s a pretty scary thought – we are ruled by our thoughts, not by our actions. If we can control our thoughts, we can evidently produce better outcomes. It’s one from the little black book of just about every motivational speaker – mentioned by many and mastered by really nobody because ultimately when our thoughts take hold our actions follow.

The environment of your salon or business is what makes or breaks your success – it’s about what is tolerated and what isn’t – a good team culture is like an ironing board to problems, a bad one is like oxygen in an aircraft, it’s there but it’s recycled by everyone.

We are a small industry, built on ego and interest in the same things – feeding from the same pockets, being original is difficult but those who do it without looking at what others are doing are the true leaders in our industry, those that watch and compare lack originality and selfworth and no industry is immune. I’ve met some great people in the industry and with limited time there’s still a lot I haven’t met or don’t really know well – the ones that know you and work with you on positive thoughts and actions are true allies, those that don’t really know but judge based on what someone says or follow someone else’s lead, they are the ones that let our industry down, they aren’t elevating our craft, they are imitating a landscape that’s crying out for something new and for more people to make a true impact. They are developing their actions and behavior based on perception, not on true reality or partnership with others. We all love the transparent clients, they are the best right? The ones that are honest about what they want to achieve - you reach it together based on honesty and tangible objectives not on false promise.

It’s easier just to be a follower and not a leader when to lead you sometimes need to leave people behind. You can’t be everyone’s friend. I’ve always loved the comment, ‘judge me not by who I spend time with, but who I avoid’ – life to too short to spend time with those who suck energy and don’t replace it, or those that don't share your vision and perspective for life.

It’s just like when you have a bad day in the salon or something goes wrong it feels like everything else follows on, yes it takes a lot to stay positive – training the brain to still be open to the good is golden.

Another favourite quote of mine that resonates in an industry like ours where the majority of our energy is spent on managing people and expectation is, ‘Life is not about what happens to you. It’s about how you choose to respond’.

The longer I breathe in this industry, the more I see the same problems, the same conversations on challenges and the same attitudes towards them. If retail is down 2 per cent this indicates a flat (or somewhat declining market). We can acknowledge this and take action that instantly increases our retail or we can just accept that it’s the way it is and watch the 2 per cent become 4 per cent next year.

Those that proactively take what’s happening and turn it into a new approach or a positive continue to achieve growth both personally and professionally. It’s a lot easier than you think. The biggest thing is to get past our minds – the minds which often create problems before they even happen.

Change is inevitable, we can run from it or we can accept it. 13 years at INSTYLE I’ve seen so much change – people come and go – people come and grow, but good people are in your life forever no matter what. Find them and celebrate them. Ignore the rest - your perception is your reality.

Cameron Pine, Editor

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

INSTYLE 9

NEW

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PASTEL INDIGO

PASTEL PEACH

For your fashion inspired clients 5 demi-permanent shades for beautiful pastel effects from subtle to intense Quick and easy to use Perfectly suited for lightened hair due to IntraLipid and pH-balanced technology To fiind out more vist www.goldwell.com or call 1300 135 722

CONTENTS ON THE COVER

32 52 98

Hair Expo Session bhave Goldwell DualSenses and StyleSign

REGULARS

12 62 64 66 68 80 81 82 84 90 100 102 103 104

UPfront Industry News Style File Harry Styles Style File Lenny Kravitz INhealth Higher Health in Winter INhair New Products INbeauty Beauty News INbeauty Primers INbeauty Fragrances INsalon Tools and Accessories My Way Free Reign of Style INbusiness Love Over Money INbusiness Online Bookings INbusiness Training Staff INbusiness Design Your Dream Salon Life

ONSTAGE 22 24 26 28 30

32 34 36 38 40 44 46 50

Shu Uemura Gallery of Style Winner Peter Beckett for Moroccanoil The Bodyguard Musical Goldwell Color Zoom Australian Hairdressing Council H.A.I.R. Register Matrix Playground Cosmoprof Asia Hair Expo Awards Hair Expo Wrap-Up Hair Expo Education Hair Expo GenNext Eugene Souleiman at Hair Expo Hair Expo Masters of Hair Gala

90 62 46

FEATURES 60 76 78 92 96

Belkyra Pulp Riot Nick Irwin Indian Summer Collection Terre a Mer

52

76

UPFRONT

Industry Happenings

JASON FASSBENDER WINS HAIR EXPO AUSTRALIAN HAIRDRESSER OF THE YEAR COLLECTION A SOUTH AUSTRALIAN HAIRDRESSER took out the title of Australian Hairdresser of the Year at the Schwarzkopf Professional Hair Expo Awards Gala for the first time in the ceremony’s 32 year history. Congratulations to Jason Fassbender, a Creative Director at Parlour Hair Unley in Adelaide, for bringing South Australia into the winner’s circle.

“Winning the Australian Hairdresser of the Year award feels totally unbelievable, I didn’t even think I would be a finalist, let alone win it,” said Jason. “Hopefully it will open up a lot of opportunities for me and I’m really looking forward to promoting the industry and helping to highlight the work that we do.”

Inspired by fashion and individuality, Jason’s collection incorporated a street style aesthetic with edgy long and short cuts (and a hero-style mullet look). With plenty of colour, unique shapes and personalised details in each hair look, the collection encapsulates the best hair fashion has to offer.

“Jason has been chosen for his achievements both in creative vision and leadership in the industry, making him a comprehensive ambassador for this multifaceted profession,” said Julia Erben, Event Director for Hair Expo Australia.

12 INSTYLE

NEW FACE OF WELLA PROFESSIONALS ANNOUNCED WELLA PROFESSIONALS ARE REAFFIRMING their status as a bona fide global style influencer, with actress and social media star Sophie Turner announced as the brand’s new Global Ambassador.

Sophie boasts close to 5 million Instagram followers and acting credits including famous redheads Jean Grey in X-Men and Sansa Stark in Game of Thrones. Her role in Wella Professionals will champion the discovery of every consumer’s ‘true colour’ through the power of transformation.

“I’m honoured to be named the face of Wella Professionals, an iconic beauty brand that encourages women like me to be bold in their choices,” Sophie said. “Working with them is a great creative collaboration because it gives life to my onscreen characters and allows me to express my personality off-screen, as well.”

Sophie will appear in the brand’s youthful global summer autumn campaigns, created with Wella Professionals Global Artists Sonya Dove and Christian Wood. Sophie has also worn a myriad of Wella Professionals' signature styles at red carpet events throughout 2017, and will continue to show off these styles at celebrity events. Addtionally, Sophie will help the brand launch new product innovations through multi-faceted public relations campaigns and appear in global marketing, print, in-store, social media and digital advertising. In short, prepare to see her face, and hair colour, everywhere. wella.com

SEBASTIAN PROFESSIONAL APPOINT ROBERT LOBETTA TO CREATIVE VISIONARY ROLE THERE’S HAIRDRESSING ROYALTY at the helm of Sebastian Professional, with industry legend Robert Lobetta named the brand’s Creative Visionary. Robert will oversee Sebastian Professional’s creative vision, and also seek out and mentor young hairdressing talents to collaborate with the brand. He will present on behalf of the brand at the upcoming Salon International event taking place in London in October, and work closely with the brand’s Artistic Director Shay Dempsey throughout the role.

After taking a ten year hiatus to pursue creative and inspiration-based passions, Robert is making his longawaited return to the brand, which he once worked with as Creative Director.

“I may have left the building, but my heart never left Sebastian,” Robert said. “I am genuinely thrilled to be collaborating again with this legendary brand. My main motivation for this return is to help craft a new creative vision for the brand and to develop young talent that will carry the creative torch for this great brand into the future.” sebastianprofessional.com

UPFRONT

KEVIN.MURPHY LAUNCHES INTO HOTEL SPHERE LOOKING RIGHT AT home in a luxury hotel bathroom, KEVIN. MURPHY has debuted its products into the hotel scene, with a new range of Mini Murphy products becoming the perfect complement to a stylish hotel bathroom. Collaborating with Vanity Group, the products have launched into Tribe Perth, elevating the guest experience and looking to expand into other locations.

“It is a pleasure to share the KEVIN.MURPHY experience with hotel guests around the world,” Kevin Murphy said. “Born from the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity no matter where you are.”

The smaller bottled amenity ranges come in four collections to suit different guests and hotels entirely. Each collection includes a Hair Wash, Hair Rinse, Body Wash, Body Lotion and Soap.

“Guests have really appreciated the premium product and the unique bottle design,” shared Melissa Peters, Tribe Hotel Co-Founder.

“They’re a total hit! The look, the scent, and the total hair care experience have been a complete success.” kevinmurphy.com.au

JUST CUTS OPENS JUSTICE PROFESSIONAL WAREHOUSE THE RIBBON HAS been cut on new premises for hair conglomerate Just Cuts, with the Justice Professional Warehouse and International Distribution Centre in Caringbah, NSW open for business. The grand opening was led by Just Cuts CEO and Founder Denis McFadden, MP Scott Morrison and TV personality and race car driver Grant Denyer, who joined 80 guests in celebrating the new space.

“We started Just Cuts 11kms away at Hurstville in 1983,” Denis shared at the opening. “Our first franchise opened in 1990 at Engadine, NSW and next week the 199th Just Cuts franchise will open in Gordon, NSW. Today, we are looking at this warehouse opening as our first very day of our very first business. This warehouse will add real value to the Just Cuts Franchise brand. We hope to be able to do it quicker and we hope to get pricing better. We’ll have more control to be innovative and try new things. And, it will add another reason why a potential franchisee would consider this brand a lifetime investment.”

The new location will act as an all-in-one support system to Just Cuts, increasing Just Cuts Franchising opportunity and building the Justice Professional team, while supporting industry in the general area. justcuts.com.au

UPFRONT

TONI&GUY LAUNCH PINK SCISSOR INITIATIVE SALON GROUP TONI&GUY HAVE STARTED an initiative that makes strong use of their hairdressing super powers, with the all-new Pink Scissor Program made to support their clients through cancer, cancer treatments and the hair loss that comes with it.

The program provides specialised support and consistent communication with complimentary services, helping those affected clients to maintain a healthy body image through that difficult time.

The program will include specially trained hairdressers known as Pink Scissor Specialists who will provide a range of complimentary services to these clients, including an initial consultation, and then a complimentary cut or shave depending on the client’s needs. The program will also include free wig touch ups for clients who purchase a wig from an approved supplier, and will continue with complimentary consultations during the regrowth stage to maintain communication and support. Clients who go through the Pink Scissor Program will receive 20 per cent off their first haircut after the process.

TONI&GUY are avid supporters of endeavours such as Look Good Feel Better, as well lending their support to the National Breast Cancer Foundation. Clients can support both charities at any time by electing to add $2 to their TONI&GUY salon bill. As such, their help and compassion for their clients through this process is both admirable and unsurprising. toniandguy.com.au

14 INSTYLE

J U L / AU G

QR reader for your nearest wholesaler.

1

GLAMPALM LAUNCH ONLINE SALON ORDERING SYSTEM Haircare electrical tools brand GlamPalm has added new features to their website that streamline the purchasing process. The website now incorporates wholesale orders, allowing the hairdressing industry to view the extensive range of straighteners, hair dryers, wands and accessories online at any time, order the items and then track their delivery. The new system also offers AfterPay so clients can pay at their own leisure, interest free.

“We believe the upgrade of our website is truly in line with what our clients want and need, access to order their favourite products and those of their salon customers at any time,” said GlamPalm Australia Managing Director, Koen Verelst. “Not only does it extend our service to our clients, but the flow on effect will be felt in the salon as they will be able to satisfy their clients’ needs more efficiently. We fully understand hairdressers are busy during the day and like to order outside office hours so we came up with this amazing system.” www.glampalm.com.au

2017 DEALS 2

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SYDNEY TAFE HAVE HONOURED almost 200 graduating students from their Ultimo and Sutherland campuses, while handing out some esteemed awards. The graduation and awards ceremony was held at the education platform’s newly refurbished Turner Hall at the Sydney Ultimo campus earlier this month, hosting students, families, teachers and alumni to honour hairdressing’s latest graduating cohort.

The evening included a welcome from Donna Colombini, Head Teacher of Hairdressing & Barbering and Jane Trewin Faculty Director (newly inducted into Hair Expo’s Hairdressing Hall of Fame). Paul Frasca of Sustainable Salons Australia also presented, ensuring the next generation all enter the industry environmentally-minded. Paul discussed the importance of waste minimisation, explaining how much waste is collected from salons and how this can be harnessed and utilised for better purposes. The next presentation came courtesy of past Sydney TAFE student Shaun McGrath, who created hair art from recycled material collected by the Sustainable Salons trucks.

The awards presentation called out eight major prize winners across sectors of colouring, styling and cutting within both campuses. Aside from their graduating certificates, students also received the IPSN (International Professional Standards Network), which gives Certificate III qualified hairdressers a qualification recognised in five countries. sydneytafe.edu.au

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UPFRONT

SOFTWARE BRAND KITOMBA ANNOUNCES NEW CEO CHANGES ARE HAPPENING at salon software company Kitomba, and they all point to innovation, continued leadership and local and international growth. The brand has appointed co-founder Al Quinn as the company’s new Chief Executive Officer, succeeding founding CEO Tom Murphy who departs after 15 years at the company’s helm.

“I’m really proud of what we’ve built with Kitomba and feel confident I’m passing it to safe hands that will continue to provide salons and spas with an excellent product to help drive their success further,” Tom said.

“I’m pleased to be leading such a capable and dedicated team at Kitomba,” Al added. “I look forward to using our industry knowledge and technology leadership to take Kitomba to the next level and continue to improve the life of our customers.” kitomba.com/au

SHEREE KNOBEL ANNOUNCED AS NEW FOIL ME AMBASSADOR AUSTRALIA’S ALL-NEW FOIL company, Foil Me, are starting business with the right personnel at the helm. Celebrity colourist hailing from Sydney’s Bixie Colour, Sheree Knobel, has signed on as their brand ambassador, championing efficient, consistent products that aid the skill of the colourist.

“Before Foil Me, the foils I was using were thick and came in a flat pack so they would stick together which is not ideal! Enter Foil Me and I have not looked back,” Sheree enthused. “To me, Foil Me foils are the perfect foil for any colourist! They come in a pop-up tissue box that ensures they are easy to pick up. They are also embossed and this means they give more grip and less slippage when applying colour.”

Foil Me and Sheree have since collaborated on the new Grip Me – The Knobel Pastel Pink Pre-Cut Foil Range, which builds on Foil Me’s famous technology and brand ethos, in a playful pastel pink hue. The range has been a huge success for the brand, and Sheree has also been on hand to deliver advice to colourists attempting to maximise their work with Foil Me. foilme.com.au

JANE TREWIN INDUCTED INTO THE HAIR EXPO HALL OF FAME IT’S BEEN AN important year for Australian educator Jane Trewin of TAFE NSW. After winning the Award of Honour as given by The International Professional Standards Network, becoming only the second Australian to win the award, Jane was inducted into the Hair Expo Hall of Fame.

Jane’s contribution to hairdressing education can’t be overstated. Starting her work as a hairdresser over three decades ago, Jane has since won numerous awards for teaching. Jane’s innovative approach to hair education has seen her redevelop delivery methods of hairdressing training, with new features including the online Graduate Certificate of Creative Hairdressing Leadership course, which utilises leading international hairdressers on an online platform.

In a touching gesture, Hair Expo flew Jane’s children to the Awards Gala without her knowing; ensuring the award and visit from her children was a complete surprise.

Congratulations Jane for earning your well-deserved place in the Hall of Fame!

16 INSTYLE

BE PURE HAIR AND BEAUTY SALON WINS $4000 VIDEO PACKAGE THROUGH STYLEICONS THE WINNING TICKET has been drawn in Styleicons and Big Review TV’s video competition and Be Pure Hair and Beauty from Fairfield, Victoria, has won a video package valued at $4000. They’ll be expertly fi lmed by Big Review TV within their highest Platinum package.

The salon is run by hair and beauty power duo and real life sisters, Samantha and Cherie Daymond. Samantha, a hairdresser, runs the hair faction and Cherie, a beauty therapist, controls the beauty side. Lifelong allergies to the chemicals used in products previously stilted Samantha’s hairdressing career, but upon discovering natural haircare options – Natulique and O&M – she and her new salon have been able to flourish. As such, the salon prioritises healthy hair and skin.

The Platinum package now afforded to Be Pure Hair and Beauty includes 12 months of access to a unique two to three minute business video, with a 15 second teaser, an interview segment, Big Review TV dedicated presenter, licensed music, social media optimisation, upload to the Big Review TV website and social channels and a targeted campaign to reach 10,000 viewers, usually valued at $3,987.

The salon won this prize by simply signing up to the Styleicons newsletter in a competition that was available both online and at Beauty Expo Melbourne/Hair Expo POP UP. bigreviewtv.com

UPFRONT

JOICO LOOKS AHEAD TO GLOBAL DESTINATION EDUCATION EVENT

TONI&GUY SEARCH FOR NEW FACE TONI&GUY is looking for a brand ambassador and face to front campaigns and advertising, and entrants don’t require modelling experience, rather just possessing innate confidence that shows off the brand’s bold essence.

Entrants can be female or male but must be Australian residents, and aged from 18 to 30 with an interest in the TONI&GUY brand and ethos. Entries are open for public voting from July 12 to November 10, and one male and one female winner will be announced on November 17 at TONI&GUY Culture Shock 2.0, the brand’s National Global Collection Launch Show. Both the male and female winner will claim over $20,000 worth of prizes and opportunities.

This prize haul includes a year-long contract with the brand, a trip to London, product gift packs, a photoshoot, monetary prizes and other rewards. Two finalists announced each month from July to October will also receive prizes. toniandguy.com.au

JOICO IS PREPARING FOR what can only be described as a seven-day learning extravaganza, filled with industry stars, centred on the most important trends, tips and techniques of the moment and all taking place in Punta Cana, in the Dominican Republic.

The event will take place from January 13 to 20, 2018 and include colour, cut, trend, business and other education classes all in a tropical location.

The impressive list of presenters includes our very own education legend Tracey Hughes, award-winning and all-new Joico Guest Artistic Director Vivienne Mackinder, renowned celebrity artist and Joico educator Dennis De Souza, Senior Joico Design Team David Murray, styling expert and editorial maestro Paul Morton, and educator slash TV personality Ben Mollin.

The education package includes seven nights in the astounding resort (The Level at Melia Caribe Tropicale), all meals, snacks and beverages, non-motorised water sports like snorkelling and kayaking, and other activities, such as tennis, volleyball and access to the fitness centre. The resort boasts a golf course, a casino and nine pools, which guests would have full access to.

Registration closes September 30th – visit joico.com/destinationeducation. joico.com

GHD RELEASE 2017 PINK BLUSH COLLECTION

REVLON PROFESSIONAL LAUNCH APPRENTICE COLOUR COURSE REVLON PROFESSIONAL HAVE ADDED a new education platform to their extensive portfolio, nationally launching Colour Pro, an intensive, five-session colour course led by stylist Philippa Curnow and Guest Artist Kaarina Hamilton.

The program is delineated into five stages – Session 1 is an introduction to Revlon Professional, where students create a mood board for their final look and learn the secrets of colour. Session 2 dives into the science behind professional hair colour. Session 3 focuses on colour correction, including what products to use and practical colour correction exercises. Session 4 highlights chromatics, intense blondes and pure colours. Finally, Session 5 culminates with the final look, with a session devoted to the creative process and true artistry. revlonprofessional.com 18 INSTYLE

GHD’S ANNUAL PINK collection is on shelves and on sale as of July 5th, with the all-new Pink Blush collection fulfilling both styling and philanthropic purposes. The campaign, now in its 14th year in support of breast cancer awareness, carries the message ‘my hair cares’. The styling conglomerate has raised over $20 million globally through its annual limited edition pink styler, and Pink Blush will be the next tools helping to raise that bar.

“This year marks another milestone in ghd’s partnership and ongoing support for the NBCF,” said ghd Australia and New Zealand Managing Director Ludovic Dellazzeri. “Over the last 14 years we are proud to have raised over $20 million for the NBCF and its affiliates through our Pink campaign globally. In Australia alone, ghd has raised over $4.1 million which is attributed to the salons and industry professionals supporting the cause.”

For every Pink Blush product sold, ghd will donate to the National Breast Cancer Foundation (NBCF). The range includes the limited edition ghd platinum, classic V styler, air hairdryer and ghd paddle brush in full pale pink or with chic pale pink accents. Funds from this campaign have been vital in funding research projects around treatments, causes, early detection and care as they pertain to breast cancer. ghdhair.com/au

HAIR EXPO PARTNERS WITH SUSTAINABLE SALONS AUSTRALIA HAIR EXPO AUSTRALIA UNVEILED a brand new partnership at the event’s GenNext Gala, joining with Sustainable Salons Australia to make sustainability and industry growth an even greater priority moving forward. The three-year initiative will work on a threetiered platform, utilising the concepts of People, Planet and the Future to deliver a comprehensive sustainability plan across the Hair Expo network.

“Hair Expo is the beating heart of the professional hairdressing industry, with one in six Australian hairdressers participating each year,” said Julia Erben, Event Director for Hair Expo Australia.

“Ingrained in our heritage is to take on the responsibility of inspiring and motivating generations of hairdressers, who in turn provide superior services to their customers.

We now want to take on a new responsibility: to take our industry to the next level by contributing to its long-term sustainability. Not only with regards to environmental impact, but also by giving back to the communities that support us, and by attracting new talent to our unique profession.”

Working towards goals for 2020, the organisations will combine their skills, networks and industry influence to fulfi ll a myriad of initiatives. These include greater support for charities and philanthropic organisations, the engagement of exhibitors, educators and visitors to adopt environmentally sustainable practices for future events, leading to a zero-waste event, and a plan to attract and energise the next generation of hairdressers to ensure the industry’s future success. sustainablesalons.com.au

DAY WITH KEUNE 2017 ON SUNDAY JUNE 11, about 1000 hairdressers spent the day with Keune. The brand hosted their Day With Keune performance and annual Keune Foundation Ball.

Headlining the show was the creative Spanish trio X-Presion, known for their viral social media fame and pixelated hair trend, as well as Maria ‘Cathy’ Goretti Sukasti, Chairwoman of the Christopher Group in Indonesia, Keune Creative Artistic Ambassador for Australia and New Zealand, Daniel Yap, Hong Kong Hairdresser, Sam Han, Keune’s Brazilian Brand Ambassador, Tiago Aprigio, Keune’s Creative Director for ANZ, Robert Tarlo, and the brand’s Aussie Artistic Ambassador, Sam Rizzo. Hair and colour master duo Ilham Mestour, Keune’s Global Creative Artistic Director, and Marriet Gakes, Keune’s Global Creative Master of Colour, presented the brand’s dual identities and approaches – wearable hair and a more bold, artistic take.

Beyond these shows, the day continued on to recognise talent in Australia, with the bi-annual Art Series Trophy winners announced at the event. National fi nalists were chosen for their photographic interpretation of the brand’s 2017 Nocturnal Reflection collection. Winners in each category were named as Joanne Banks from HairArt, WA (Senior Award Winner), Lauren Govier from Gentles Hairdressers, SA (Apprentice Award Winner) and Anthony Bayer of Anthony Bayer Hair, NZ (Judges Choice Award).

After the event, the extended Keune family travelled to the biggest night on the Keune calendar. The Annual Keune Foundation Ball raises funds for the titular Keune Foundation, which helps families with children diagnosed with a lifethreatening illness. Th is year the event was held at The Argyle, with a fashionforward Tokyo Neon Disco theme. keune.com/anz

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UPFRONT

FRANCK PROVOST EDUCATION IMPRESSES AT HAIR EXPO 2017 COMFORTEL LAUNCHES NEW INTERIOR COLLECTIONS COMFORTEL DEBUTED SIX new design collections at this year’s Hair Expo, with the all-new aesthetics falling under the titles Natural Scandi, Urban Jungle, Workshop, Metallic Blush, Luxe Plush and Brass Minimalist.

The new aesthetics join their previous design collections (Designer, Modern Noir and Heavy Metal) outlining hero furniture pieces, aesthetic ideas, colour palettes and thematic elements that allow any salon-owner to create the look in its entirety or draw aspects from it to enhance existing salon spaces. The aesthetics range from sophisticated to classic, natural and everything in between, meaning there’s a look ideally suited to any salon. comfortel.com.au

GEOFFREY HERBERG EDUCATION TAKES TO THE STAGE AT HAIR EXPO GEOFFREY HERBERG EDUCATION made the most of the Hair Expo weekend, presenting on stage and in the classroom to show off the rapidly rising education brand.

Presenting both shows titled ‘Fab-Rik – The Method of Construction’, Geoffrey Herberg education fi rst hosted an hour-long seminar centred on seeing hair as fabric and creating new shapes and textures within this fresh perspective. The seminar also incorporated GlamPalm tools, creating salon-relevant and trendy hair looks that were technically ambitious.

The Main Stage show on the fi nal day of Expo used this same ethos to present a live hair demonstration and hair fashion show. Hair looks embellished with hair pieces, jewels and feathers, bright pink crops, Avant Garde textures and shapes and elegant upstyles all walked the runway. geoffreyherbergeducation.com.au

20 INSTYLE

FRANCK PROVOST PARIS celebrated their rising influence and increasing number of salons in Australia with an impressive showing at Hair Expo.

The salon group impressed on the Main Stage on the Sunday morning, with a show titled ‘Maison Close – seduced by beauty’.

The show was situated in the era of the 1870s post Franco-Prussian war, and showed off an intricate plotline anchored by feminine, luxurious hair.

The team also presented a Look ‘N’ Learn seminar, named ‘The Art of French Girl Beauty’. Education and Talent Manager Virginie Gayssot led the team with a unique five-point reverse haircutting technique on two models, one short and one medium length, while Chloe Benoit created two Indian Sun hair contouring looks. Brittany Cristaudo crafted two red carpet upstyles, and Amy Barton completed three Coachella-inspired braided boho looks. franckprovost.com.au

THE LAST JON LE COURT SALON CLOSES AFTER 57 YEARS AFTER 57 YEARS of hairdressing and salon ownership in Australia, the very last Jon Le Court Salon, located in Brisbane, closed in June.

Jon has enjoyed an illustrious and successful career in Australian and international hair, and while the salon component of his career is over, new and further opportunities are still in motion.

Jon has been president of the Queensland International Hairstylists Society and has been a member of Intercoiff ure, chair of the L’Oreal Peer Groups and operated over 100 salons in his 57 year career. He will now continue to progress Mayo International, his manufacturing company.

“The Garden City Salon was our flagship salon for over 40 years.

It’s sad to see it close,” Jon said. “I have had a fabulous life from hairdressing and I’ve worked with literally tens of thousands of people in that time. I am proud that many of those that I worked with over the years have enjoyed much success themselves. I’m 77 years of age and still working every day. I like to think I am a young 77 and, as my work has always been my hobby, I hope to continue with my haircare manufacturing business, Mayo International, for many years yet.” mayointernational.com.au

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ONSTAGE

TOKYO STYLE

From Tokyo to Two Ton Max in North Melbourne, the Shu Uemura culture has infiltrated the hairdressing industry at the utmost artistic level – kudos to the Gallery of Style Awards where true hairdressing artistry hits the global stage, writes Cameron Pine.

Bridget Gay image

22 INSTYLE

Danny Puopolo image

Lauren Branciamore image

A BLANK CANVAS completely transformed into a Shu-style superworld – think Japanese minimalism meets art and social excess, Sunday June 25 was a night to remember, not just for five lucky Gallery of Style Finalists but the luxury of hair at large.

Recently returning from a fully immersive cultural experience and shoot day in Tokyo – arguably the world’s most dynamic and exciting city, hairdressers from across our known landscape were inspired, enchanted and thrust into their creative psyche to recreate what they see as the ultimate Gallery of Style muse.

The Shu Uemura Art of Hair Gallery of Style Awards now annually celebrate the remarkable craftsmanship and creativity of the hairstylist willing to push their technical and creative limitations. Five fi nalists were up for the chance to take home the national title including Bridget Gay; Chumba Concept Salon, Danny Puopolo; Rakis on Collins, Ellie Martins; Wild Life Hair and Beauty and Adam McIntosh, Oscar Oscar Pacific Fair. The worthy winner with a quintessential fusion of artistry and style was Lauren Branciamore from The Society Salon. Her look ‘sound of silence’ was inspired by the fun and playful nature of the Tokyo landscape.

“I’m so happy and overwhelmed to have won this. Being a fi nalist and travelling to Tokyo has just been the most incredible experience. What the future holds with Shu Uemura is an amazing and inspiring thought – thank you Shu for the opportunity,” said Lauren.

Shu Uemura Art of Hair is a brand that combines artistry with innovation – a delicate balance of ritualistic and highly individual hair formulations, the Tokyorama theme for the 2017 competition was a planet of inspiration.

“Tokyo is a city of juxtaposing textures, from the softness of the Cherry Blossom and the detail of the Buddhist temples to the sleek, shiny lines of modern architecture – I was really inspired by this contrast and the old and new,” said Lauren.

Five hairdressers, five creative hair looks and three action packed days in Tokyo – the fi nalist shoot was designed to celebrate the skills of each hairstylist at the origin of the Shu Uemura Art

ONSTAGE of Hair brand. Taking place in the city’s iconic Shibuya district including on one of the world’s busiest pedestrian crossings – Shibuya Crossing and in laneways and lantern lit sake serving alleyways of the Golden Gai – it was the experience of a lifetime for everyone involved. All finalists and guests on the trip were glowing with energy and enthusiasm having returned from a journey as customized as the Shu Uemura brand itself. The Tokyorama vibe definitely travelled its way to a winter night in Melbourne – adding further whimsy to a world of hair.

A special thanks on the night was also given to Oscar Cullinan – joining the tour as a mentor for each of the finalists - his Ellie Martins image experience provided a wealth of support and encouragement at a photographic level from a man responsible for many a winning image, but also leading hairdressing label (Oscar Oscar Group).

2016’s winner Danny Puopolo said, “There is something very ‘normal’ to see the traditional heritage of a city sitting comfortably alongside its insatiable appetite for modernity. The dark wood of a traditional tofu shop sits next to a cloud-brushing skyscraper.

I remember feeling overwhelmed when confronted with Tokyo’s juxtaposed landscape – I wanted to capture this energy,” Danny said.

A key word that continued to come up was ‘juxtaposition’. As Ellie Martins from Wildlife put it, “I wanted a look that echoed the geometric lines of modern Tokyo buildings and the softness of Japanese wisteria and waterfalls. Everywhere you look in Tokyo you see architecture and the environment working harmoniously."

This year more than 60 hairstylists entered the competition in Australia, providing a platform for Australian hairstylists of all experience levels to push their artistic limits.

General Manager of Shu Uemura Art of Hair, Sandra Kelly shared her excitement for the win; “Not only are we a group of people that have welcomed this brand with open arms in Australia,” but it wasn’t difficult to see that the winning look that further translates the unique Shu community, “Lauren’s winning look is incredibly hypnotic. It’s technically brilliant and complex but also so considered – it really brings the Tokyorama theme to life,” Sandy said.

“Lauren’s work and each of the finalists are a great example of what the Shu Uemura Art of Hair brand is all about and that’s showcasing the stylist as the artist and drawing inspiration from city architecture, both old and new,” she said.

Not only have each of the finalists let their creativity flourish but we can now see where their artistry can lead – to both national and international recognition. The diverse panel of judges included Benni Tognini, Arnaud Trevisana of L’Oréal PPD, myself, Remy Rippon from Vogue Australia as well as the Shu Uemura Art of Hair General Manager internationally. Sandy Kelly from Shu Uemura herself was completely inspired to witness each of the finalists on set and amongst the hustle and bustle of Tokyo.

“We are a group that share attitudes and common interest in celebrating community, art, innovation and tradition,” Sandy said. Guests were then transported on a journey to Japan with a behind the scenes video shot by Adam Saunders of Killa Kreative – the detail as remarkable as the finished results.

Shu Uemura marketing manager Alexandra Shadbolt said the global opportunity and the support each of the finalists had for one other has been exceptional and humbling. “Capturing these looks against a backdrop of Tokyo has taken the competition to the next level. Showcasing hairstyling as an art and true example of

their craft – mixed with a cultural experience,” said Alex.

The night in Melbourne added another dimension to the fully immersive experience of Shu, not just transporting guests to a creative world - everyone entered the venue through an art installation of hand-made pink origami that took more than two weeks to make, it was all bang on with the brand value of Shu – and that’s certainly the experience the brand wants for everyone it touches.

The five finalist images were larger than life – at least 6 times the usual size of an image at an awards night – suspended from the roof of the North Melbourne Warehouse and premium Japanese whiskeys greeted guests as well as an epic array of Japan-inspired food from Melbourne’s Ascot Food Store.

More than 120 guests made their way around the venue which included plenty of photos on the Shu Uemura mirror wall – the classiest ‘photobooth’ you ever did see.

Gallery of Style; what a global feast it is.

For more information visit shuuemura.com.au

Adam McIntosh Image

Gallery of Style 2017 winner Lauren Branciamore

INSTYLE 23

ONSTAGE

FRESH FACE With a sense of adventure and tendency towards fashionforward, naturally beautiful hair, Peter Beckett is the perfect fit as Moroccanoil’s New Ambassador, and he’s using his new platform to change to way we cut hair.

MOROCCANOIL HAVE WELCOMED A new ambassador to the haircare family, with celebrated hairdresser Peter Beckett now on board. Peter has made a living out of creating cool, wearable hair, and has travelled the world to do it, making him the ideal fit for Moroccanoil.

Peter’s illustrious career began in Brisbane at TONI&GUY, where he progressed to the roles of Art Director and Educator, and propelled his career as a member of the Australian F.A.M.E. Team, representing the team at Salon International in London. Peter then relocated to London to join Brooks & Brooks as Lead Art Director and Educator, taking his career to international heights.

The renowned session stylist has styled for the pages of Harper’s BAZAAR, Elle, marie claire and more, as well as working on campaigns for Roberto Cavalli, Charlotte Olympia, Levi’s, Selfridges, Dove and Britain’s Next Top Model.

On the runway, Peter has been backstage at London and Australian Fashion Weeks for shows such as Burberry, J.W. Anderson, Christopher Kane, Alexander McQueen and Gucci, and has boasted celebrity and model clients like Ellie Goulding, Rita Ora, Behati Prinsloo, Poppy Delevingne, Nicole Scherzinger, Natalie Dormer, Demi Lovato, Jonathan Rhys Meyers, Atomic Kitten and The Sugababes.

Beyond his editorial and business success, Peter is involved in philanthropic pursuits, notably representing the Royal Mencap Society by styling hair for disabled children.

Peter discovered Moroccanoil while working in London, and was drawn to its innovative brand approach and unique argan-infused haircare and styling concept. Peter relocated back to Australia in 2015, and has since advanced his career, and furthered his relationship with Moroccanoil, on home soil. His ambassadorship for the brand was the next natural step.

“I love the brand because it’s honest,” Peter said. “It does exactly what it promises to do, and it sums up the kind of work I do as a stylist—beautiful and luxurious with a bit of sex appeal.

Looking for the next adventure excites me in my life and work; not knowing what’s around the corner is what inspires me.”

24 INSTYLE

In Peter’s new role, he has been at the forefront of debuting an all-new cutting-course to Moroccanoil’s already varied education offering. The course is built around innovative techniques that break classic rules to save time in the salon and deliver editoriallybased, modern results.

“Its useable salon-friendly styles that people are taking back and they can use as soon as they get back to the salon floor, it’s a very approachable and versatile way of cutting hair,” Peter said.

“It’s a new way of cutting hair, rather than everything being so classical and technical, it’s more editorial and wearable. The way we’ve been slightly changing cutting hair is a lot more to do with how hair has been styled with textures, volume and looseness in a contemporary way. The cutting technique really complements that styling so it’s a really thought out process from start to fi nish.”

The course takes hairdressers of varying experience levels out of the salon for a one day class led by Peter and centred on six different haircuts that work across various hair lengths, different styles and every colour. Aside from that, the brand trains its impressive group of educators and innovates their techniques all together, before offering personalised education in every state, where educators come into the salon and teach these techniques in a direct and salon-centric way.

Moroccanoil’s cutting education breaks classical rules of cutting, using this as a basis but modernising it to make haircuts more time-efficient and editorially-driven. The course changes the attendees’ perception of cutting, even down to the way hair is held during the process.

“It’s very versatile, the whole concept of the education is interchangeable,” Peter said. “It’s not just for one look, especially with cutting, it can be applied in so many different ways. It’s about educating people to have a bit more control and creativity with what they’re doing but in a really contemporary, wearable way.

It’s about doing it in a way that real people want to be cut and styled.”

For more information visit moroccanoil.com.au

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ONSTAGE

THE BEAUTY BEHIND THE BODYGUARD MUSICAL We take a look behind the scenes and talk to the woman responsible for the 33 wigs used in The Bodyguard, The Musical, writes Cameron Pine.

INTERNATIONAL AWARD WINNING hit musical The Bodyguard has come to Australia, beginning in Sydney and then moving onto Brisbane and Melbourne - it’s popular performances have seen an impressive array of hair and make up changes.

We chatted with head Wigmaker and backstage expert Linda Cowell about what it takes to keep hair fabulous throughout a musical for more than 25 adult cast members.

In particular Paulini (the leading lady playing Rachel Marron) and the ensemble girls required several hair changes – with more than 8 hours of handwork per wig sometimes spent to perfect the look. In particular for this production it was important for the hair to have a more modern look and not a traditional 1940s style finger wave like a lot of musicals.

“Paulini in particular has to fall backwards into the arms of the boys and through various singing and dancing scenes so we have to ensure the wigs do not move,” Linda said.

“We use glue on the laces of the wigs to hold it in place – it’s called spirit gum. It has been used in the industry forever as the most reliable way to ‘set hair’ in a very different way to the way you would in a hair salon or with hair product,” laughs Linda.

“Backcombing definitely becomes your best friend in this kind of work and lots and lots of hairspray to keep the wigs in place. The boys have mostly a wet-look gel to keep their shape – contrary to belief, hair simply cannot move on set. I think sometimes people expect it to be their natural hair without realizing that natural hair has too many limitations in theatre work,” she said.

Joining Paulini in the cast is Kip Gamblin as bodyguard Frank Farmer, Prinnie Stevens as Nicki Marron and Emily Williams as the Alternate Rachel Marron. Andrew Hazzard (Spring Awakening) plays Sy Spector, Patrick Williams (Hair) is Bill Devaney, Brendan Irving (The Rocky Horror Show) plays the 26 INSTYLE

Stalker, Damien Bermingham (Chicago) is Tony, and Glaston Toft (Jersey Boys) plays Ray Court.

There’s also an ensemble cast of almost two dozen that can’t be forgotten – one of the biggest productions to hit Sydney this year.

Linda has worked in London’s West End and trained at the London College of Fashion in Oxford Circus. Having worked on various other musicals and productions including Faulty Towers, King Kong, The Forum with Geoffrey Rush – she says to do the job is one part problem solver and one part talents with styling hair.

“The important thing is the speed to change through the shows.

One minute we are a hair artist, the next more like a waitress.

You have to be a quick thinker, move on your feet and enjoy the adrenaline and energy of a live show environment,” Linda said.

The life of a freelancer is forever changing but what Linda loves about theatre work is its seasonality – whereby you are fairly set for a season of 3-4 months before doing something completely different again.

It’s not all fun and games, in rehearsal weeks Linda and her team will spend 70 plus hours refining the wigs after seeing what is and isn’t working so well. All wigs are custom made by a wig maker in Sydney from individual head measurements of each cast member. “The wig maker shapes and makes the perfect hairline for each wig – it then comes to me and we cut and colour the hair in the way that the designer wants."

Each wig in the show requires maintenance, with four or five hours in rollers and set with hairspray. “We do lots of different techniques with tongs and hairdryers to achieve a bespoke look.

We even set in rollers and bake some wigs in the oven,” she said.

As Linda concludes, “There’s a real psychology behind it. You consult to each individual and really get to know them, it’s very rewarding and a great industry, but definitely not glamorous.”

ONSTAGE

David Martin

IN THE RUNNING 24 national finalists in Goldwell’s 2017 Color Zoom competition are on to the next stage towards the winning trip to Spain and the opportunity of a lifetime.

THE FINAL 24 have been chosen and announced in the race for the titles of National Goldwell Color Zoom winners. Colourists created artistic hair looks around the dynamic In-Flux theme in order to win one of three separate national titles – Partner Colorist, Creative Colorist or New Talent Colorist. The national winners will be rewarded with the chance to compete internationally, in Barcelona, Spain! Last year, Christina Fuglsang, Alexander Kontos and Larissa Bresnehan won the titles of Australia’s New Talent, Creative and Partner Colorists, respectively.

The In-Flux theme combines progressive techniques with sheer creativity, transitioning between light, dark, soft and strong aesthetics. Shape, colour and texture are all upended, with fluid colour and the seamless transition of shape defining the collection aesthetic.

The talented winners and medallists will be announced in Sydney on August 14 – but until then peruse the finalist looks and choose your own favourites.

To the finalists… congratulations and good luck!

For more information visit goldwell.com.au or colorzoom.com

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28 INSTYLE

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ONSTAGE

REGISTERED One passionate committee is once again looking to shake up the hairdressing industry and change the future of hairdressing for good – and they want you to get involved.

THE AUSTRALIAN HAIRDRESSING COUNCIL (AHC) plans to tackle head on the issue of industry qualification credibility by eliminating kitchen operators and maintaining a respected image for all hairdressing professionals. To do this, the AHC have launched the Hairdressing Australia Industry Register (HAIR), which was announced at the ‘Real Talk: The Future of our Industry’ presentation held at Hair Expo Australia 2017 in June at ICC Sydney.

AHC chief executive officer Sandy Chong said the online initiative “fi rst and foremostly is here to help protect and grow the industry”.

“Fundamentally it’s about an industry code of conduct, ethical practices and consumer protection,” she said, adding that the drive for the new action plan came from industry feedback via Facebook, surveys and conversations with government.

“We surveyed 1800 industry members and 95 percent of them believe the Australian hairdressing industry should be regulated,” she said. “But who is going to regulate it? The government is not going to regulate it. But they do fully support self-regulation from the AHC. Th is is why we’ve taken the initiative on board.”

Sandy said HAIR would operate independently from the AHC and that it would be a network that would bring professionals together and improve industry standards. Only qualified hairdressers would be accredited when they registered at the online hub and Sandy encouraged all reputable hair professionals to join.

“Hairdressers must get involved and be a part of this change,” she said. “Each person that registers will know that they are helping to make a change to an industry that desperately needs it.”

If a hairdresser does register their details with HAIR, they will receive a certification of registration, acknowledgement of their time in the industry, benefits and discounts from associated partners, listing and promotion on the website as a registered hairdresser and access to events, functions and competitions.

30 INSTYLE

Sandy said she was looking for 750 “trailblazers” to help get the initiative set up and running, at a cost of $69 for a three year registration, which would normally cost $99. Th is money would be used to market the association to consumers, so consumers would be educated about HAIR and only opt to use a registered member in future.

Aside from the launch of HAIR, Sandy also raised other issues facing the industry during the sold-out seminar, including the stagnation of business. She said that the hairdressing industry was currently growing at around two percent per annum, roughly the same rate as inflation.

“How are we going to increase growth?” she asked, adding that having in place a body like HAIR, apprentices would be more inclined to fi nish their apprenticeships as they would be unable to register unless they were fully qualified. Sandy said she hoped it would help deter freelancers or sole traders from double-dipping when it came to government benefits.

“There are 91,000 ABNs registered with Australian Taxation Office (ATO) but only 29,412 of those are salons that operate in commercial premises. Out of the remaining 60,000, there are 54,582 of those not registered for GST, which means they should earn less than $75,000 per year."

She said this huge number of ABNs not registered for GST had put hairdressers “on the hit list” with the ATO. She also added that sole traders were an integral part of the hairdressing industry, especially for those who had families or needed flexible working arrangements, however, these sole traders need to be credible.

Other topics Sandy touched on included wage increases versus income rising and affecting profit, the need to increase productivity, investing in more training and development to retain staff and the merging of small salons to be more cost- effective.

For more information visit theahc.org.au

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ONSTAGE

MATRIX MECCA Finishing off a five city tour, Matrix Playground in its third year has hairdressers from every corner of our industry looking on – with more than 550 people at the Melbourne show, guests were transported into the Matrix culture like no other, writes Cameron Pine.

WITH A BEVY of talent in a room – free of ego’s or solely branddirected content you can achieve some pretty great things – an inertia in the industry that’s built year on year as the playground talent pool continues to grow – this year joined by Kobi Bokshish as a new Matrix Artistic Team Member.

Each member of the Playground team brought not only their starry eyed industry passion to the stage, but a different set of skills from avant garde, to men’s, colour and commercial-cool – there’s a visible reason why Matrix is a growing brand in our industry. Featuring Mat Johnson, Andrea De Deugd, Simone Lee, Stevie Corthine, Adam Ciaccia and Uros Mikic (Matrix Creative Director) alongside Kobi Bokshish – Playground was a playful talent pool of almost imaginary proportions.

Always adding new elements to the education meets entertainment repertoire – the best way to learn is by having fun. And fun they had – with Melbourne being one of the best audience’s among the states, the mood was set for a night of learning and long-awaited conversations. Sydney, while also an impressive turnout was a tougher crowd – that’s just Sydney, but nothing dimmed the commitment to people outside of major cities travelling hours to be part of the action. With positive feedback from each and every event, the turning point is the overall effect it has on our industry and with Playground it’s truly tangible.

Glass of vino in hand, guests were able to witness what creativity really means while learning the best salon ready tips for the continually hot Colour Melting trend – the latest cuts and how to turn your salon work into social media drawcards. Creativity is at the core of the craft and both Andrea and Kobi took their editorial and unique techniques to new heights for maximum impact on-stage. There was something for every hairdresser proving the brand’s true visibility in the industry for a range of salons – especially with traditional upper echelon salons taking on a brand that was once not considered premium, but has now re-instated it’s persona as a family with great quality products and an army of inspiration and education at its core. Superiority aside, for a salon with passion and one that celebrates cultural diversity within our industry, it’s hard to go past Matrix and a platform like Matrix Playground.

32 INSTYLE

Having helped design the format of Matrix Playground from its early days as just an idea for jamming onstage, Matrix Creative Director Uros Mikic prides the concept on their ‘no ego policy’ – gaining more hairdressers on board each year and developing each other collectively. There wasn’t even an opportunity for any particular artist to steal the show – each was a strongpoint and together the power of that is unstoppable.

Before embarking on the Matrix Playground journey, the artists had a brand conference to really hone each other’s strengths. “As a result Adam did a lot of cutting – he’s a real cutting expert and Kobi did more crazy cool hair that pushes the limits of edgy a bit more,” Uros said.

“Culture is a big thing for us – the audience has to see the individual’s strength but we come together on stage to really push each other. It’s about sharing knowledge and not just about the education – it’s about the collaboration,” he said.

Seeing an increase in audience numbers each year – Melbourne had close to 550 people, with an overall 1800 people on the tour, it’s no wonder Matrix is cited as the salon brand that unites not divides. Teamwork is the backbone of a creative culture – proving no individual in the world can achieve without the right people behind them.

Awarded colourist and the man responsible for many of Matrix’s global imagery, Stevie Corthine, was the ultimate person to dissect leading techniques of the Color Melting craze. Taking paint to paper just like Picasso to better emphasize the true Color Melting technique, Stevie weaved in and out of the stage artists to bring to life colour and commercial creativity. The Color Melting technique creates a seamless transition between two or more

ONSTAGE colours, allowing new shades to reflect from varying perspectives – perfectly encompassing what today’s clients wants and we’re not just talking about a seamless transition from trend to trend.

Onstage, from avant-garde to editorial eye-catching colours – hairdressing collided with entertainment, and there was a different hue at every turn. From pearl to iridescent pink, blue to green – a kaleidoscope of effects defi ned the night.

“My favourite thing about Matrix Playground is that I am able to be genuine and authentic while talking about the colour that I love to create using the incredible Matrix colour palette,” Stevie said.“Working with other Matrix Artists is truly rewarding – we all have our own strengths but work together amazingly well. I think our genuine friendship keeps our shows engaging and real.”

It's little wonder hairdressers from all salons and many different brands have noticed the Playground buzz. 2018 is yet to be decided but as Uros says, ‘We will soon brainstorm where to go with 2018 and whether we continue to expand the event and what we can do to make it fresh, inspiring and ultimately a very strong part of the Matrix family.”

Fittingly, the show was titled, Spellbound – the culmination of a high-energy tour that was really about people coming together and not just artists on a stage. The brand’s ability to merge street-cred, salon trends with bold, unique and avant garde hair education with music, costumes and performance elements, creates not just a conversation reference for all attendees, but a reason to be part of a brand – both for themselves and for the overall betterment of the industry.

That’s the Matrix difference.

For more information visit matrix.com.au

iCandy

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SCISSORS AUSTRALIA

ELITE SERIES www.icandyscissors.com.au

1300 790 450

ONSTAGE

EYE ON

HONG KONG We’re looking ahead to what’s new for Cosmoprof Asia 2017, with two venues that cover the full manufacturing spectre and Hong Kong’s incomparable culture making it well worth the trip.

WE’RE STILL HAPPILY holding on to fond memories of Cosmoprof Asia 2016, where INSTYLE travelled to Hong Kong in November for a crash course in the culture, beauty and innovation the Expo had to offer. Now the 2017 iteration of the event is around the corner, and a host of new features make attending more tantalising than ever.

The event will return with the ‘One Fair Two Venues’ concept that debuted last year, hosting the four day show at both AsiaWorld-Expo near Hong Kong airport and at the Hong Kong Convention & Exhibition Centre in November. Last year broke many attendance records with 76,818 visitors from 129 countries, an increase of 21 per cent from the previous year. It also housed 2,698 exhibitors from 49 countries, over 98,000 sqm of space.

Updated features to this successful structure for 2017 will include a rebranding of the AsiaWorld Expo portion of the event to Cosmopack Asia, which complements Cosmoprof’s international branding and highlights the focus on packaging for that part of the event.

34 INSTYLE

Companies across the entire spectrum of the cosmetic supply chain, from raw materials and ingredients to contract manufacturing and private label, machinery, primary and secondary packaging, will be represented. A specific spotlight on lab equipment, ingredients, fragrances and formulations will be given its focus at the all-new Ingredients & Lab zone. A Print & Label section, dedicated to these titular concepts and decorative packaging, will also be introduced to the event, as well as new marketing strategies, innovative technologies and a headline show about the manufacturing process of cosmetic powder.

“With the development of Cosmopack Asia, we aim to reinforce the brand identity of the entire supply chain and create new business opportunities for our customers,” shared Enrico Zannini, Director of Cosmoprof Worldwide.

Across town at the HKCEC, exhibitors will show off finished products, painting the obvious transition from manufacturing to end result between the venues. Products will range from hair salon to cosmetics, the natural sphere, beauty salon, nails, accessories and more. The new Discover Trends section looms as a particular highlight, putting the focus on newly launched brands and rising sectors. The Natural and Organic sector is another important area, highlighting the future and sustainability of the wider beauty industry.

Other event highlights include the esteemed Cosmoprof Awards, which honours outstanding achievements in beauty, the Innovation Circle, which recognises achievements in packaging, design and formulation and the Beauty Circle, which awards excellent finished products.

Additionally, Cosmotalks will debut as a four-day immersive program with unique and bold sessions delivered by industry experts. Focusing on the manufacturing process, the short sessions will cover a variety of subjects including industry research, market trends and issues pertinent to the current beauty market.

With so much on, we implore you to pull out your diary and bring up some airline websites to book a ticket – this is one working holiday made to elevate your business and fulfill your sense of adventure.

Cosmoprof will take place from November 14 to 17.

For more information visit cosmoprof-asia.com

HAIR EXPO

HAIR EXPO The festival of hair, where fortune favors the brave.

Explore our heroes, highlights and high times.

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HAIR EXPO

VICTORIOUS 20 awards amidst the industry’s strongest competitive field definitively decided our local list of hairdressing elite.

IT WAS THE epic fi nale to three days of hairdressing excellence at Hair Expo, complete with a gala dinner, a live hair fashion show, Osher Günsberg as host and arguably the toughest year of competition yet.

1000 industry members gathered at the new International Convention Centre Grand Ballroom for the long-awaited Schwarzkopf Professional Hair Expo Awards Gala, and with entries increased by 40 per cent from last year, the road to victory was especially arduous for the 20 winners announced on the night.

Awards were announced in 18 categories, spanning from the creative (men’s, colour and session styling), to state categories, business, education, salon excellence, new talent and more, with People’s Choice and a Hall of Fame i nductee meaning 20 fields of honourees took to the stage. But it was the announcement of the event’s two biggest awards – Australian and New Zealand Hairdressers of the Year – that, as always, stole the show.

Jason Fassbender, a Creative Director at Parlour Hair Unley salon in Adelaide took out the Australian title, being crowned the best in the nation for 2017. It’s the fi rst time a South Australian hairdresser has taken out the award in the event’s 32 year history.

“Jason has been chosen for his achievements both in creative vision and leadership in the industry, making him a comprehensive ambassador for this multifaceted profession,” said Julia Erben, Event Director for Hair Expo Australia. “The heritage of the Hair Expo Awards is to entice participants to be the best they can be, and our winners tonight are a true testimony to this demanding challenge. During their extraordinary careers, they have not only demonstrated all-inspiring creative vision, but have also encouraged and educated countless peers, securing the future of our industry.”

For New Zealand, Danny Pato of D&M Hair Design went back to back, carrying on his now two year reign as New Zealand’s top hairdresser.

“I’ve been a hairdresser for over 20 years – this is my second year winning this award and I’m just so grateful to be doing what I love and to be recognised by iconic people in the industry,” Danny said.

36 INSTYLE

Australian Hairdresser of the Year, Jason Fassbender

Judging was conducted by a panel of local and international judges, with the illustrious group including Sharon Blain, Frank Apostolopoulos, Caterina Di Biase, Brad Ngata, Tabatha Coffey, Angelo Seminara, Eugene Souleiman, Mark Hayes, Peter Gray and INSTYLE’s own Cameron Pine.

“A big congratulations to all the fi nalists and winners! Your talent and passion for the craft of hairdressing is truly inspiring and so important for the industry we all love,” added David Hahn, General Manager of Schwarzkopf Professional ANZ. “As the Hair Expo Award Sponsor, Schwarzkopf Professional is very proud to partner with you by providing the platform you deserve.”

Apart from the awards, another highlight of the evening came at the beginning of the night, with the annual presentation of the Schwarzkopf Professional Essential Looks collection. The brand worked with new Schwarzkopf Professional Ambassador Caterina Di Biase and her Heading Out Hair and Beauty Team to create three disparate aesthetics – from opulent and luxurious old Hollywood, to modern style and fi nally crazy, playful and colourful.

The deserved spotlight is currently shining on the winning names and their salons, honouring them for their hard work, talent and creativity, which represents the hairdressing industry at its heights. Winners – here’s to you.

For more information visit hairexpoaustralia.com

HAIR EXPO

Men's Hairdresser/ Barber of the Year, Uros Mikic

CONGRATULATIONS TO THE WINNERS AUSTRALIAN HAIRDRESSER OF THE YEAR Jason Fassbender – Parlour Hair Unley, Malvern SA NEW ZEALAND HAIRDRESSER OF THE YEAR Danny Pato – D&M Hair Design, Ponsonby, NZ HALL OF FAME INDUCTEE Jane Trewin, TAFE NSW COLOUR TECHNICIAN OF THE YEAR

David Hahn, General Manager of Schwarzkopf Professional ANZ, Australian Hairdresser of the Year, Jason Fassbender and Hair Expo Event Director, Julia Erben

Adrian Rotolo – Ibiza Hair, Albert Park VIC MEN’S HAIRDRESSER / BARBER OF THE YEAR Uros Mikic – Kinky Curly Straight, Stepney SA NEW CREATIVE FORCE Cherie Falco – Kinky Curly Straight, Stepney SA APPRENTICE / STUDENT OF THE YEAR Sharne Rizzo – Joey Scandizzo Salon, South Yarra VIC SALON TEAM OF THE YEAR é SALON, Wahroonga NSW SESSION STYLIST OF THE YEAR Sarah Laidlaw – Union Management, Randwick NSW PEOPLE’S CHOICE Natasha King – Fred and Gingers, Invercargill NZ BEST SALON DESIGN Salon Kiin, Penrith NSW EDUCATION BUSINESS OF THE YEAR Sharon Blain Education

New Zealand Hairdresser of the Year, Danny Pato

EDUCATOR OF THE YEAR Caterina Di Biase INDUSTRY BUSINESS PERFORMANCE OF THE YEAR Ecoheads SALON BUSINESS OF THE YEAR Luke Reynolds Hairdressing

STATE CATEGORIES NSW-ACT HAIRDRESSER OF THE YEAR Scott Sloan – Sloans, Lane Cove NSW SA-TAS HAIRDRESSER OF THE YEAR Cherie Falco – Kinky Curly Straight, Stepney SA VIC HAIRDRESSER OF THE YEAR Hermiz Daniel – Joey Scandizzo Salon, South Yarra VIC WA-NT HAIRDRESSER OF THE YEAR Pauline McCabe – Rock Paper Scissors Hair Studio, Fremantle WA QLD HAIRDRESSER OF THE YEAR William Webb – Ella & Jade, Calamvale QLD

Salon Team of the Year, é SALON

INSTYLE 37

HAIR EXPO

Geoffrey Herberg model

Alfaparf Milano on the Main Stage

360 DEGREES

Reuzel and Haircare Australia on stage

38 INSTYLE

Because it’s impossible to be in multiple places at once – as the event often necessitated – we bring you the total rundown, every moment and what you may have missed from Hair Expo 2017.

WALKING INTO THE all-new International Convention Centre at Darling Harbour for Hair Expo 2017, attendees were given a program the size of a paperback book – inside, the extensive education agenda, long and impressive list of exhibitors, threestage run down, evening event information and a look book reproduction of all the awards finalists. To sum it up, the threeday event had an activity, lesson or show for every concurrent minute, and you now held it all in the palm of your hand.

On its return to Sydney, Hair Expo experienced an increase in a host of important stats – with more exhibitors on an expo floor space with a 15 per cent surge in size. The event also boasted 150 stage shows, 10 education rooms and 1500 models, styled by 500 educators across the weekend.

“Hair Expo has once again proven to be the beating heart of the industry. Nothing furthers a community as much as an interactive live event. Countless business opportunities have been created, careers enhanced, and friendships forged. The inspiration created at Hair Expo reverberates throughout the entire year,” said Julia Erben, Event Director for Hair Expo Australia. “While the total attendance did not quite beat the record breaking 2016 first ever Melbourne edition, we grew by a massive 18 percent in Expo ticket sales above the last Sydney event, proving the attraction of the program and its new Sydney home in Darling Harbour.”

Stepping into the maze-like expo floor you were met with a multitude of brands ready to show you the latest in haircare products, tools, innovations and trends. 110 exhibitors in total ensured there was always more to cover, no matter how long you spent on the floor.

Highlights included Haircare Australia and their customised colour conditioner, new brand titled Verb and free ice cream (given from a quirky ice cream stall at the side of their major stand), Rogue Beauty, who launched new colour brand Pulp Riot at the Expo, NVEY ECO, which debuted its fresh haircare brand on site, Tangle Teezer, which set up its own education stage and

HAIR EXPO

hosted founder Shaun P. conducting education all weekend, GlamPalm, who launched their Clinic styler and showed off styling seminars all weekend long, De Lorenzo, whose large stand was unmissable at the entrance, and so many others.

Oolaboo showed off revolutionary, environmentally savvy products, Schwarzkopf Professional offered their latest products in their final year as the awards sponsor, Alfaparf Milano created an array of eye-catching rainbow hair looks and software brands such as Timely, Kitomba, Hairware and Shortcuts demonstrated their continued insights into modern business practices. The floor also housed every finalist image for the illustrious Awards Gala, allowing attendees to peruse, be inspired and vote for the title of People’s Choice, which was eventually awarded to New Zealand hairdresser Natasha King.

INSTYLE was there throughout the expo, with a stand that offered specially priced subscriptions, education books and the chance to win a $4000 video package through Big Review TV. We were also on hand at GenNext, our event partner, with Instagram cut-outs to energise attendees, and we live-streamed whole sections of Hair Expo to our social media platforms as well.

Beyond the stands, Hair Expo offered free education by way of three stages – the Main Stage, which hosted award-winning hairdressers and ambassadors for cut, colour and style shows, the ManStyle Lab Stage, which put the necessary focus on men’s hair, and the Launch Pad Stage, which gave emerging hairdressers their time to shine. Highlights from the stages included work by Australian Hairdresser of the Year finalists Joey Scandizzo, Kobi Bokshish and Uros Mikic, and their teams, shows by the US and Australian FAME Teams, and watching the future of the industry represent their salons on the Launch Pad stage all weekend long.

Moving up the escalators and away from the floor, the many education rooms provided business and artistic seminars from local and international figures, otherwise unparalleled as an allencompassing education offering. Eugene Souleiman, the Freevo team, Sassoon, Guy Tang and Caterina Di Biase proved artistic highlights, while business sessions focused on retail sales, social media and profitability.

When the doors closed for the day, thousands of exhausted hairdressers refused to pick up and go home. Industry parties such as De Lorenzo’s Vivid-side soiree and Haircare Australia’s allnight affair took the event from day to night and often to morning.

Hair Expo’s inspirational evening shows – the legendary Masters of Hair Gala and GenNext Gala, which focused on emerging talent - both proved must-see events. The finale was, of course, the Schwarzkopf Professional Hair Expo Australia Awards Gala, where winners of 20 different awards were called up on stage to be formally recognised as the leaders in their respective categories.

“There is simply nothing like Hair Expo in the industry,” Julia said. “With a community thriving on live interaction, we have decided to continue to divide the love between the two equally strong epicentres of the hairdressing industry in NSW and Victoria. In 2018, Hair Expo will be returning to Melbourne, and is planning to alternate between the two cities of Sydney and Melbourne in the future.”

It was an exhausting, illuminating, inspiring and frenetic three days that tasked attendees with being everywhere at any time, and often three places at once. While it was impossible to experience every detail, we’re sure you soaked up a fair amount from the event, and for whatever you did miss, that’s why we’re here. Read on for every detail, insight and moment from the biggest event in hair for 2017.

For more information visit hairexpoaustralia.com

Reuzel on ManStyle Lab Stage

Alfaparf Milano’s hair looks on the expo floor

Pulp Riot on the Main Stage

INSTYLE 39

HAIR EXPO WHO: Lauren McCowan, Jules Tognini, Leonard Newton and Jay Kownacki aka: The Freevo Show for evo HERO IDEA: A pastel rose gold-peach style on which Lauren McCowan glued a rainbow of pre-coloured finger waves. Coming in at a close second was a shaved head adorned with bright-red hairballs fastened randomly and with ample effect, also by Lauren.

INSPIRATION: “Freevo is less about being dictated-to by products or corporate juggernaut and more about being a part of something. Hair shouldn’t be about a collection, or what’s hip and trending, it should be an expression of yourself and your client,” said Jules.

“We ultimately wanted the audience to walk away with the understanding that there are so many interpretations of what makes something cool, beautiful and modern. And this is the whole idea of the Freevo campaign don’t be defined by what other people tell you, you should be,” advised Lauren.

TOP TIP: evo Fabuloso Pro Black has arrived!

“The current Fab Pro palette is the colourwheel, for example the chocolate exists at a level 5, and with the addition of black, this will help to add depth and achieve really dark dual-tones; beautiful deep pastels and greys,” said Jay.

WHO: Lee and Bertus aka The Schorem Brothers for Reuzel HERO IDEA: Bert believes the most important area of the head (as it pertains to men’s hair) is where the ear is attached, “you can shave everything forward or back from that point and it will look good,” said Bertus. A suggestion well and truly proved on-stage in a series of perfect pompadours fusing James Dean and Elvis, 2017-style.

INSPIRATION: The pair credited Vidal Sassoon as a hero inspiration, “because he changed the way we look at hair, he taught us to treat hair like a unique product, and that’s how we cut hair,” shared Bertus.

“We look at the natural fall of hair and see every person who walks into the shop as an individual, there are 8 billion people in the world, and they each have different hair.”

TOP TIP: “Try and do at least one haircut a day that you can be really proud of. Every time you give a client the best haircut possible, you give a little bit of yourself away, so don’t forget to be good to ‘you,’” said Bertus.

40 INSTYLE

HAIR EXPO

WHO: Guy Tang for Olaplex HERO IDEA: “Call it glazing, dry-glossing or top-coating, it’s so important to tone on dry hair so if it’s a process that uses more time for a better result, then charge for it. It’s a service your clients will love as they will see you’re taking more time with them,” Guy said. Advice prevalent on a variety of shimmering colour delicacies from rose gold to lilac and silver.

INSPIRATION: The Guy Tang ‘Hair Besties Community’ - a collective of fellow colour enthusiasts that inspire and work with another to bring seamless to colour transformation.

TOP TIP: Guy is all too familiar with ‘fear of the fade,’ and spoke about the importance of educating clients on expecting and enjoying the inevitable process. “I don’t know why everyone is so scared of fading, everything fades - life fades. My advice is to educate your clients accordingly, and don’t use the word fade, use the word evolve, ‘evolving into a beautiful smoky beige colour.’”

WHO: Julius Cvesar - Shears vs. Clippers - Choosing the Best Tool for the Best Finished Result HERO IDEA: “A great haircut is one that looks like it hasn’t been cut at all.”

INSPIRATION: 360-degree haircuts that look good at every angle - on Instagram and off.

TOP TIP: “A good barber is a barber with busy hands, they both should be doing something at all times of the service. For example, when giving a cut throat, you should be stretching the skin with one hand while the other shaves.

Don’t ask the client what number they want on the sides, ask them rather how light or dark they would like to go. It is your job as a professional to know what number they want.”

INSTYLE 41

HAIR EXPO

WHO: Sheree Knobel and Bixie Colour salon staff for Colour Lives Here HERO IDEA: Balayage. For Sheree and her team it’s all about ‘lived-in colour’. Sheree said she learnt her techniques from hair greats including world-renowned celebrity colourist Tracey Cunningham and Redken artist Sean Godard. Sheree and her staff showcased a variety of techniques in balayage including free-hand foiling, high and low-lighting and zone toning.

INSPIRATION: Sheree’s salon name, Bixie, comes from the mythical creature by the same name, which frequently changes colour. She said today’s colour was all about “creating a regrowth on our client - the total opposite to how it used to be, when you used to try and get the foil as close to the client’s head as possible.”

TOP TIP: Don’t over foil! Work with the client’s natural hair to help you create beautifully blended colours.

WHO: Justin Herald for Ramping Up Retail Sales and Raving Fans HERO IDEA: You can sell product without actually talking about the product – form relationships, give the client an experience, educate them.

TOP TIP: So many clients try to do business with the seller or salon, and the business misses it through unnecessary rules and regulations, otherwise known as ‘our way’.

Don’t be rigid and try and accommodate the client’s own processes.

INSPIRATION: Ultimately, customers want recognition.

Always be aware of them, listen more than you talk and offer consistent service to reach your retail goals.

42 INSTYLE

WHO: Kate Engler (The Power of TV) HERO IDEA: How to pitch your business to maximize media exposure.

TOP TIP: “When pitching to television you always have to think in pictures and think beyond the walls of your business. Getting on radio and television is easier than you think – show agility and piggyback off major publicity days INSPIRATION: “Do outrageous things and be controversial.”

HAIR EXPO

WHO: Dennis Langford, managing director for TONI&GUY Australia, on Stagecraft and Communicating with Confidence HERO IDEA: There’s no doubt Dennis, who educates and presents at countless national and international hairdressing events, is a fabulous presenter. He shared his theory of presenting and how to be a successful communicator by giving an interactive demonstration on body language, eye contact, voice projection, confidence and passion. Hairdressers walked away from the seminar with much more awareness and understanding of what an audience is looking for from them as a presenter, whether it is a formal presentation, staff meeting, job interview or influencing people.

INSPIRATION: He’s very much a fan of building and nurturing relationships, and says “paperwork waits, clients don’t”.

TOP TIP: Bite off more than you can chew and chew like crazy!

Phil Nosworthy Kieren Flanagan

WHO: Top Salon Summit HERO IDEA: A collection of leading business speakers and mentors to share the ultimate tips to getting people back in your doors and how to provide a service that goes beyond your competitors.

TOP TIP: Phil Nosworthy empowered us to look after yourself and invest in yourself to be a good leader. Kieren Flanagan from the impossible institute showed how you don’t need to be first – just the distruptor and innovator. Lastly, Adam Ferrier talked about creative engagement and truly representing what things mean to you INSPIRATION: Everyday is a new opportunity to reset your objectives. “We are alive every day and we have a choice whether to be a one, or a 10. Focus on perspective – don’t multi-task everything and achieve nothing. Choose what’s important to you.”

WHO: Menspire (Charlie Gray and Josh Lamonoca) for The Elevation Barber Seminar, sponsored by Excellent Edges HERO IDEA: Men’s silver hair, paired with a faded undercut and a bowl cut structure at the top. The hair to beard look faded from silver to black – the ideal encapsulation of the millennial man.

TOP TIP: Use the head shape, bones in the head and muscles in the neck and head as structural reference points when creating a men’s haircut.

INSPIRATION: Texturising razor techniques, unconventional men’s colour, exceptional fading and dry cutting skills for the two men’s looks reminded the audience that men’s cutting is just as (or more) complex, fashion-forward and difficult as women’s hairdressing.

INSTYLE 43

HAIR EXPO

GENESIS

Hair Expo’s GenNext event acted as the burgeoning starting point of what will be so many successful artistic hairdressing careers.

Team NZ

Team NZ

44 INSTYLE

A LARGE AUDIENCE devoted their Sunday night to witnessing the future of the hairdressing industry – and they were probably pretty happy with their decision by the end of the evening. Hair Expo’s GenNext Gala – which partners with INSTYLE – is an opportunity to shine the spotlight on Australia and New Zealand’s up and coming hairdressing talents (of which there are so many) and an impressive array of seven shows had us looking forward to what’s to come.

Compered by former X Factor Host Luke Jacobz, the evening took on an appropriate reality TV feel and format – enlisting a group of legendary hairdressers to act as team mentors and an erstwhile judging panel, that provided laughs and commentary, speaking with the young hair directors after every segment.

Caterina Di Biase, Emiliano Vitale and Lisa Muscat Vitale, Justin Pace and Dmitri Papas, and Stevie Corthine were the leaders in question, and their expertise and guidance added a new and important element to the show.

Before entering the auditorium, audience members were greeted by, well, us – Team INSTYLE, giant Instagram photo frames in hand, for attendees to gladly snap photos and upload them with the hashtag #instylehairmag for a shot at a $4000 video package for their salon, courtesy of Big Review TV. Search the hashtag to see the results, and head to @instylehairmag to see if you were featured on our page. INSTYLE Editor Cameron Pine opened the show with Hair Expo’s Elli Julia, speaking about the significance of supporting and fostering young talent, and the role INSTYLE and Styleicons has in forging those early careers.

Sydney TAFE, mentored by the Vitales, kicked off the show proceedings with a conceptual, post-apocalyptic style performance, where our Katniss Everdeen-esque hero (with killer braids, may we add) made her way through a now sparse universe.

She shared the stage with otherworldly creatures with avant garde hair and unique headpieces, mostly in whites and greys, who coordinated a thrilling dance routine around her.

HAIR EXPO

Hot Shots Team

UK FAME Team

Next Caterina Di Biase’s Artist Independent Team treated the audience to an artistic take on a night out, merged with some circus and carnival themes. Colourful, neon hair, bold hues, tribal beauty and a hoola hoop sequence were definitive show highlights.

2016 Apprentice/Student of the Year, Kelly Manu, and Team NZ, as mentored by Stevie English, created a very entertaining show dedicated to late and legendary musical icons (think Prince and David Bowie, who’s on screen close ups provided a backdrop for the show). Acrobatic dance routines wowed the audience, as did creative interpretations of these icons’ famous hair looks.

The Hot Shots Team, led by Justin Pace and Dmitri Papas, created a show set to a musical strings song, with the music impressively played by string musicians slash hair models on stage. Clad in sleek all black, the models wore interesting avant garde hair looks, from detailed short crops to bigger, bolder and all the more fashion-centric hair looks, all with an indisputably elegant air.

Next up was the Menspire team, mentored by Caterina Di Biase, who created a meaningful show dedicated to the power of using hairdressing and barbering talents to help the less fortunate.

After showing an emotional video of a Melbourne barber who cuts and shaves the hair of the homeless to give them a sense of confidence and help them with grooming, the stage show brought this concept to life, all with diverse and inspirational men’s cuts on the models.

Second last to present their show was the very talented Guillaume Foundation, mentored by the Papas and Pace boys, who provided the literal highlight of fire twirlers. The show had a dark and haunting feel and was centred on a natural theme, with a headpiece made to look like antlers acting as an avant garde hero look.

Lastly, the UK FAME Team, sponsored by Babyliss PRO, brought their British perspective to the stage, transporting the audience to a London fashion show, right there at the ICC. Some models walked on stage with wispy orbs of hair covering their entire faces, only for it to be taken away by FAME Team members to reveal new cutting-edge looks. Bright primary colours, irregular shapes and textures, unique fashion pieces and roving spotlights gave the final show a truly larger than life sense.

Presenters, models and mentors all returned to the stage once the show was done – revelling in a mixture of confetti and their own success. Hairdressing industry – say hello to the next generation.

For more information visit hairexpoaustralia.com

Team NZ

Team NZ

Hot Shots Team

INSTYLE 45

THE FACTORY

THE ART: EUGENE SOULEIMAN Believe it or not, every job Eugene Souleiman works on, he thinks he’s going to get fired – he thinks it’s his last. Just one of many humble comments received with an air of disbelief throughout his recent Australian seminar, writes Lauren King.

46 INSTYLE

ON AUSTRALIAN SHORES recently for Hair Expo and as presented by Mizutani Scissors, I was introduced to Eugene Souleiman via friend and collaborator, Mr. Frank Apostolopoulos.

It was swift, as ‘Euege’ was quickly distracted by the prominent artwork hung on the adjacent wall. He quite literally ran over to it, stood front-and-center and stared-up with those big, wise, wondering eyes. John Galliano’s choice, they’ve seen a thing or two.

“I’m lucky enough to work with really inspirational people who let me do what I love, which is hair,” said Eugene, fastening a hand-painted dream-catcher designed alongside our very own Renya Xydis and to embody a look created for John Galliano (Maison Martin Margiela).

“I don’t really know where my personal life begins and professional life ends.”

For Eugene, inspiration is realized in the unlikely; the distasteful. Which makes sense really, when the majority of us are looking to things – objects, ideas and people – which represent what we understand as good taste. That’s why we’re all creating variances of the same ideas and Eugene’s advising Galliano on hair direction for couture. There’s not many like Eugene in the world, Guido is also one – Carine Roitfeld, Grace Coddington - and I would say our friend, stylist and creative director Britt McCamey.

They dare to see outside the predictable, beyond the mundane and into the untapped misguidance.

THE FACTORY

“Good taste is something you already know and have an opinion of. When it comes to something of bad taste, you have to think about it, it’s interesting,” suggests Eugene.

Eugene explained that, once bad taste has made its mark, a plan is formulated before a series of mistakes make the magic.

“I start off with 60 – 70 per cent of an idea and then I make mistakes … and I tend to go with them, they lead me down a path which I’m happy to go down. Mistakes are meant to happen, don’t be scared of them,” he said.

A process perhaps heralded best in that still-cloned Narciso Rodriguez look on Carmen Cass, 2004.

“Sometimes, something will present itself, and it’s just right.

Fashion is about moments – when a moment presents itself you should never shut your eyes, it’s really great to just be open and let it happen,” said Eugene.

“Things are never accidental, it’s just that we think they are.

You need to know when to recognize that.”

And that’s why the likes of Prada, Maison Martin Margiela and Yohji Yamamoto enlist the relevance and interpretation of Eugene, because he’s lived - he looks to the unusual, the unspoken, and he makes the mistakes that lead to what fashion is all about, what it lives for, the ‘moments.’

There’s also the serendipitous gift of growing up in London’s punk rock era - all hail the Queen (Vivienne Westwood).

“Designers like to work with me because I’ve lived and experienced eras such as punk rock, I bring a wild card to the equation. Nothing in my life has ever been planned.”

Like many a hairdresser we know, school wasn’t really Eugene’s jam. He was great at drawing, but that was where it ended, so he headed to Hair College, then to a barbershop and finally, Trevor Sorbie. After a series of magazine jobs with titles such as i-D in their earliest years, Eugene landed Prada, and as the story goes, land Prada and you’re pretty much set.

Although that wasn’t, and has never been the mentality of Eugene. It feels as though the notion of ‘being set’ is one that would never occur to him.

“Every job I do, I think I’m going to get fired from, every job I do, I treat it as my last … I’m scared out of my wits,” he says.

Perhaps it’s this scarce humility that ensures Eugene remains at the top of his game. For the fear of getting fired, he’s constantly pushing himself, exploring outwardly and inwardly, what’s next, what’s interesting - where can I take this, how does it relate to hair? This as opposed to the arrogance of having ‘made it.’ Surprisingly, one shoot for VOGUE Australia doesn’t mean you’re made.

And then there’s that little thing called integrity – the quality linked directly to passion.

“I’m not someone who flits around from designer to designer, it’s really important to me that I have respect for what they do.

Yohji and Galliano are my favourite at the moment, they make clothes that should be in a museum.”

Eugene broke what we’re sure were some people’s glamour fantasies about the session world in Paris and Milan. Hair and makeup tests for two days each, fittings for three days – call time 9am, finish time 2am.

And then there’s the shifting personas, perspectives and processes of each, highly evolved designer, or client. Here, Eugene referenced his work with Anna Demeulemeester.

“Anna will show you the music and then the clothes, the music element is very important to her and there is always a certain anger in her work which translates to the hair,” said Eugene.

“With session hair, you have to have an opinion and really listen – take on board the designer’s ideas – they’re clients, consider who they are and how you feel about them; their lifestyle, size, sense of style.”

“With hair, you’ve got to be really instinctive, it’s not a piece of paper or a laptop, it’s part of a person. A wig is like a piece of clothing; like an accessory,” he says.

So how does one get on the Souleiman session team – how does a passionate stylist earn their ticket to technique and insight otherwise untold?

“I seem to attract a certain type of person … I don’t have anyone on my team that doesn’t like doing hair.”

Seems obvious, but you’d be surprised at how many put their profile before their passion. Not here, not Eugene Souleiman. blog.thefactorycolab.com

INSTYLE 47

AVEDA

Success STORY

Julie Jeffries of Pierrot’s Hair Studio in Western Australia shares her secrets to running successful salons for 34 years. Strong marketing, a focus on training, environmental awareness and committing to their Aveda mission have spelled awards, satisfied clients and a family-like environment for over three decades.

I

f you’ve heard of Western Australian salon Pierrot’s Hair Studio, there’s a strong chance it was in the voice of an announcer calling out the name of the latest business award winner. The salon has been a fi nalist for Hair Expo Business of the Year three times, and won the award three times at the Australian Hair Industry Awards. They’ve received Small Business of the Year, Excellence in Customer Service, and Training and Education accolades that go beyond even the hair industry. More impressive still is the two salons Julie runs for her consistently satisfied clients (now in Kalamunda and Mount Lawley), beginning 34 years ago with one small salon and expanding to her two-salon, twenty-something staff empire today. For Julie, the tenants and reasons for her success are clear as day.

“It’s been dedication and passion for the craft and the industry and always trying to be better,” Julie shared. “We have a focus on high end service, and we’re always doing more and looking for something new or different to offer our guests all the time.”

Specifically, marketing has been a major facet of the business right from the very beginning. “I’ve always been very big on marketing, right from 34 years ago, I would do it all myself and write hand written birthday and thank you cards to guests,” Julie said. Th is mentality has evolved with shifting times, and the team now boasts premium digital marketing and thousands of followers on Facebook and Instagram.

48 INSTYLE

Starting her success in salon with the staff, Julie keeps training in-house, and has run her own apprentice training program for over five years, with three different levels of training. From a business perspective, she sets constant benchmarks in areas such as productivity, retail, rebooking and more, and surveys each staff member’s weekly stats, constantly pushing, motivating and inspiring her staff to work hard and be at their best. The awards don’t lie, and neither do numbers that see 80 per cent of clients at

AVEDA

much into the environmental issues for the whole salon. When we built the last salon all the paint we used had no chemicals and no chemicals are used for cleaning, so we can follow the story all the way through and we’re passionate about it,” Julie said, also detailing recycling programs that take their passion for the environment a step further. “We advertise on our newsletters that we’re chemical free, we follow it through, we follow the mission, we don’t only use the products.”

Beyond that, Aveda’s rituals (the salon offers various massages, makeup services and teas), international opportunities and far-reaching reputation are just some of the reasons the partnership is so invaluable. the salon having colour services. Constant business awareness and “It’s unique, boutique and high end and we’re high end so it perseverance garners results. pairs with that,” Julie explained. “Guests love it because we’ve The salon wouldn’t have its distinct identity without its sold the Aveda mission, we receive a lot of guests because of partnership with Aveda, which increases its success in business, that. We have almost daily phone calls saying, ‘I’ve heard you product, service and ethos – but it all began with the inspirational have a product that doesn’t have chemicals in it’, or we have story that led to the relationship in the first place. guests coming in because they find out we’re an Aveda salon. We “I originally found Aveda about 17 years ago because I had constantly remind guests of the story, of why we’re Aveda.” developed a chemical allergy. I was at the point where I couldn’t The brand supports the do anything but cuts and salon emotionally and blow waves and even creatively too. The salon then I was blotchy,” actively helps employees, Julie said of the affliction offering wellness coaches, that almost derailed her medical practitioners and career entirely. “I saw health professionals that Aveda as something that employees have access to, might help me, which it and fulfilling the strong did. It was three months JULIE JEFFRIES Aveda wellness mission before the allergies entirely. Also, Aveda’s original, customisable colours engineer stopped, that’s how much the chemicals were in my system, but artistry amongst the colourists, allowing them to constantly then all of a sudden it was a like a switch went on and I’ve been experiment and try new formulations. fine ever since. I’m a walking advert for why we have Aveda and Ultimately, no matter how much Pierrot’s Hair Studio has how it works.” grown, Julie, her staff and her clients still feel like a family, and It was something of a blessing in disguise, as Aveda is truly Aveda is the extended family that reaches far and wide but still the ideal fit for Pierrot’s Hair Studio in so many ways. The feels close. “What we love about Aveda is it is a family, we do know brand’s focus on business perfectly suits the salon’s passion for all the other salons, we know everybody, we have great support,” the training, marketing and the numbers side of the salon. For Julie confirmed. example, the salon hosts ABC (Aveda Business College) meetings For a salon – and a brand – not afraid to push the limits, try new every six weeks to go over benchmarks and devote specific time things, work hard and go the extra mile, all within an ethos and to their business. While meetings and team huddles happen often identity that’s impossible to compromise, Pierrot’s Hair Studio during the week, it’s these full-team evenings that act as the and Aveda have gone hand in hand for seventeen years. Their pinnacle of their business strategy. success isn’t difficult to decipher.

Then there’s something Aveda is famous for – their all natural, environmentally conscious ethos is perfect for Pierrot's, which For more information visit experienceaveda.com.au or phone prides itself on being eco-friendly and chemical free. “We’re very (02) 9381 1299.

“I originally found Aveda about 17 years ago because I had developed a chemical allergy. I was at the point where I couldn’t do anything but cuts and blow waves and even then I was blotchy.”

INSTYLE 49

HAIR EXPO

Opening by Jayne Wild

LEGENDS OF THE HALL The Masters of Hair Gala brought together local and international hair heroes for six inspiring shows, delivering unparalleled education, entertainment and artistry in one show.

IT WAS AN all-new initiative for Hair Expo – an evening where some of the most inspiring names in the business could each borrow time on stage for just 15 minutes to show an audience something a little special on a Saturday night. The Masters of Hair Gala delivered on all fronts – entertainment, education and inspiration, with poppets dancing to Michael Jackson, hair being cut to extremes on stage and some creative ideas that truly blurred the line between hair and art.

With the audience seated, the event started with an instantly classic segment – Jayne Wild’s poppets (that’s female dancers with giant puppet heads) dancing to Single Ladies and Thriller in hilarious and unique fashion. Poppets of various ethnicities, fashion sense and hair types thoroughly entertained the audience with a routine you’re not likely to see created by anyone else.

A tough act to follow, but if anyone could do it, it was 2013, 2015 and 2016 Australian Hairdresser of the Year Frank Apostolopoulos, with the world’s best surprise assistant Eugene Souleiman. The duo showed off the very rare and incomparably edgy ‘By Frank’ aesthetic, cutting very long hair on stage and presenting final looks with embellishments, shaved panels and Frank’s signature detail.

Danny Pato presentation

50 INSTYLE

Sharon Blain

American YouTube sensation Guy Tang next took to the stage to bring his viral video education (he has over one and a half million YouTube subscribers) to life. Showing off four looks, two silver men’s hair looks, a rose gold woman’s look and a woman’s pink and purple unicorn colour, complete with before pictures that showed how extreme the change really was, Guy made some valid points about lighting in the salon and how our perspective of lighting truly affects in-salon colour – all communicated in only the most provocative way, of course.

Next up, 2016 (and shortly after, 2017) New Zealand Hairdresser of the Year Danny Pato took us all to the proverbial circus, with two clown-like looks centred around the use of multi-coloured pom poms. Danny’s braiding technique to incorporate the craft supplies was deceivingly complex, but the final look was nothing but fun and frivolous.

Next Sassoon legends Mark Hayes and Edward Darley presented their look, walking the audience through the inspiration behind the salon’s latest collection. The duo explained the urban, Bauhaus architectural basis for the looks and showed the collection in its entirety on screen, before completing a technically ambitious double-layered fringe cut on stage.

Last, but certainly not least, Sharon Blain provided the epic conclusion to the evening, creating regal and ornamental headpieces for an overall fairy-esque aesthetic. Using heat and raw talent to tweak and style every detail of the complex materials on stage, Sharon fused hair and art seamlessly together.

With six specialised and diverse segments, every facet of hair art was checked off the list. It just goes to show, the only thing inspirational hair needs to have in common is sheer talent.

For more information visit hairexpoaustralia.com

OZDARE EDUCATION ‘17 blondpro

TM

Business Services

THE NEXT LEVEL

act naturally WE EXPLORE THE STATEMENT PALETTE AND MULTIPLE PERSONALITIES DEFINING MELBOURNE-BRED HAIRCARE ICONS BHAVE – THE RESIDENT RULE BREAKERS INVITING HAIR THAT DARES.

THIS PAGE: Pageant Mesh Top + Fella Swim Bikini Top worn underneath + Kate Sylvester Leather Skirt + Acne Studios Socks + Windsor Smith Shoes + Acne Studios Bag bhave leave-in creme + flex styling paste OPPOSITE PAGE: Acne Studios Suit Jacket + PE Nation Crop worn underneath + Reliquia Sunglasses + Jasmin Sparrow Earrings bhave volumising foam + riot control oil

PHOTOGRAPHY BY TIM ASHTON HAIR BY TAYLOR JAMES REDMAN @ COMPANY1 FOR BHAVE HAIR COLOUR BY EMMA KIRKUP FOR BHAVE STYLING BY JAMES DYKES MAKEUP BY MIKELE SIMONE ART DIRECTION BY LAUREN KING

Double Rainbouu Leopard Print Shirt + Levis Denim Jacket + Acne Studios Trousers + Bally Sandals + Elizabeth and James Sunglasses bhave flex styling paste

Mathys Sinclair Dress + Hunza G London Bikini worn underneath + Sandro Paris Bomber + Windsor Smith Boots + Stylist's own socks bhave curl defining creme + super nova leave-in spray

Trelise Cooper Velvet Pink Top + Trelise Cooper Skirt + Acne Studios Coat worn around waist bhave volumising foam + leavein creme

bhave pomade + super nova leave-in spray

Kate Sylvester Red Leather Trench Coat + Pageant Mesh Top + Windsor Smith Boots + Hunza G London Bikini worn underneath bhave curl defining creme + super nova leave-in spray

INPROFILE

If bhave were a hair type (texture) what would it be?

NC: It would be WAVY (representing diversity, different shapes and sizes), SHINY (how you feel when you bhave), STRONG (I’m blessed to work in an industry with amazingly strong women).

NEIL CLEMINSON + EMMA KIRKUP

Bhave Co-Creator and Chief Technical Officer, Neil Cleminson and bhave National Education Manager, Emma Kirkup chat Australia’s fresh, fast and fearless new colour addition, bhave360. Ready to boost lives, colour and the salon’s bottom line, get to know bhave360.

Your ultimate bhave product and how to use it?

NC: The 4-in-1 volumising foam literally works on every client including those with coarse hair. It adds weightless volume and the perfect hold for beautiful blowdry control.

If the bhave brand was a colour, what would it be?

EK: All the colours under the rainbow to symbolise the diversity, strength and colourfulness of every woman in the world.

How does bhave empower you as a hairdresser?

NC: Practically every product in the bhave range is formulated with active ingredients to help repair, protect, improve elasticity and maintain the overall health of your hair and scalp, and as a hairdresser, this enables faster, results-driven service in the salon.

Please provide colour formulations for the bhave X INSTYLE shoot: EK: Charlie: 10g clear 180 boost 40g gold 180 boost 1g pink 180 boost Indiah (blue): 1g green 180 boost 1g blue 180 boost 80g clear 180 boost Sophia (Violet): 2g violet 180 boost 2g pink 180 boost 60g clear 180 boost

How will bhave180 enrich the client’s colour experience in-salon and between appointments?

EK: By allowing them to explore their colourful side without having to go through the painful bleach bath process. Whether you’re feeling creative or keeping it subtle, a beautiful healthy, shiny result is always on point. UVA and UVB filters work alongside a take home, 180-shampoo-boost for ultimate between-service enhancement.

SS18 hair forecast?

NC: I believe we’ll continue to see exciting creative colours and techniques from jewel-toned hair, turquoise ombre to rainbow roots.

Summer is also all about warmth, think sun-kissed baby lights, platinum blondes and rose golds paired with super-short, lobebrushing bobs.

How will bhave360 empower colourists?

EK: Bhave 360 hybrid colour allows beautiful coverage and creates rich colour in a half of the time with new ‘quick technology.’ Formulated with our new prophyte keratin, containing 18 amino acids, our range of 51 intermixable colours (with more to come) is about going back to basics, making colour easy, fun and more profitable at the same time.

KALEIDOSCOPIC ♥

INSTYLE 59

INFEATURE

One Chin ONLY

A breakthrough treatment especially for the bearded or unbearded man to bring back the chiselled jaw – that side angle photo proves that even the most manicured of beards can’t disguise a double chin lurking beneath, writes Michelle Ruzzene.

U

nfortunately, no amount of healthy eating or exercise can reduce its saggy presence either – you can be super thin and still have a double chin. Guys now have a solution that’s not trying to ramp up the cardio at the gym – and one that’s specifically targeted for the face.

The common misperception remains that fullness under the chin only appears in those who are overweight, when in reality, it can occur in any body type and may be related to ageing, genetics or weight gain.

For men, having a double chin can diminish the appearance of a strong jawline which is often associated with authority and selfconfidence, a recent study showed.

The study also showed a double chin can have a negative impact on a person’s day-to-day life, with some people feeling that it affects their confidence and even their career.

Many people adopt strategies to cover their chin area, including wearing high-necked clothing or growing facial hair.

But there’s a new, permanent treatment to improve the appearance of a double chin that requires no surgery at all.

Belkyra is a non-surgical, injectable procedure, included on the Australian Register of Therapeutic Goods, which breaks down fat cells under the chin.

The active ingredient in Belkyra, deoxycholic acid, is a purified, synthetic version of a naturally-occurring molecule in the body, which aids in the breakdown and absorption of dietary fat.

When it’s injected under the chin through a series of multiple injections and broken down the fat cells, the fat cells can no longer store or accumulate fat.

This is great news for the estimated 2.1 million Australians concerned about their double chin, especially considering as around 1.2 million would like to do something about it, according to a 2017 Australian survey of 3500 people about their appearance.

The study also found a double chin was in the top four facial problems men feel they have (and the top three for women).

Plastic surgeon and founder of the Shape Clinic in Sydney, Dr Steven Liew, said the procedure provided “a customisable, non-surgical option to improve the appearance of fullness under the chin”.

60 INSTYLE

“Many people who have treatment to reduce the appearance of a double chin report feeling more confident and happier as a result,” he said.

It’s a great option for those who want to rectify their double chin but don’t want to have surgeries such as liposuction.

“The arrival of Belkrya means aesthetic medical practitioners now have another option for those people who would like to do something about their double chin, but are wary of surgery," said Sydney dermatologist, Dr Natasha Cook.

Treatment is conducted following a thorough facial assessment, which enables clinicians to individually tailor a treatment program to suit each patient’s face and neck.

There is pretty much no downtime for the procedure, but as with any medical procedure, there can be some side effects.

These include mild or moderate pain at the site of injection, swelling, bruising, numbness, redness, tingling, formation of small areas of hardness and itching around the treatment area.

It normally takes between two and four treatments to get the desired result, spaced at least four to six weeks apart, however some patients may require up to six treatments.

Each treatment session typically lasts 15 to 20 minutes.

Re-treatment should not be required, as it permanently removes the fat cells.

A new, chiselled chin costs approximately $2,500 for the first two treatment sessions, and around $1,200 or less for subsequent treatments.

To find out who offers Belkyra check out the website www. nomoredoublechin.com.au, which lists clinics who offer the treatment and clinicians who are trained in Belkyra.

RELIEVE SCALP F R U S T R AT I O N The Tricho series has been clinically proven to improve the scalp without damaging the hair, after 30 consecutive days of use.

Offer solutions to signs of dandruff, itching, psoriasis or sensitivity.

PROVEN SCALP IMPROVEMENTS IN

DAYS T R I C H O N AT U R A L S C A L P T H E R A P Y www.delorenzo.com.au | 1800 800 347

STYLE FILE

GUCCI Lion Crystal Ring www.farfetch.com

GUCCI Duke Shirt with Tiger www.farfetch.com

ETUDES Panama Hat www.farfetch.com

CK One Gold 1800 212 663

THE Styles

GUCCI Jordaan Leather Loafer www.farfetch.com

He beat the boy band stigma to prove a sign of the times. Harry Styles has it all.

EVO Normal Persons Shamoo 1300 437 436

VALENTINO Tartan Tousers www.farfetch.com

62 INSTYLE

EVO Haze Styling Powder 1300 437 436

EVO überwurst Shaving Crème 1300 437 436

STYLE FILE

DSQUARED2 Double Cross Necklace www.farfetch.com

JEAN PAUL GAULTIER ARMY OF ME Long Cardigan www.farfetch.com

CALVIN KLEIN Eternity, Intense for Men 1800 812 663

Vintage Leather Trousers www.farfetch.com

WALK THIS

Way Lenny Kravitz, the black clad bad boy with rockin’ style.

MAISON MARGIELA High Ankle Boots www.farfetch.com

VERSACE Aviator Sunglasses www.farfetch.com

64 INSTYLE

SAINT LAURENT Skeleton Print Scarf

AMERICAN CREW Moisturising

www.farfetch.com

Shave Cream 1800 104 204

CERTIFIED ORGANIC BEAUTY

PR OFESSIO N A L HAI RCARE AND C OLOURS For further information contact NATULIQUE Australia P 03 8790 4230 | E info@natulique.com.au | W natulique.com.au

INHEALTH

Higher Health We welcome expert commentary from Carla Oates, Australia’s official beauty chef on pursuing premium health this winter.

1

VITAMIN D: Sun exposure helps your body produce vitamin D, which is actually a hormone essential for good health and immunity. Vitamin D also helps absorb calcium to form and maintain healthy bones, and has benefi cial effects on moods, immunity, diabetes and glucose metabolism; heart health, hypertension and infl ammatory conditions such as arthritis. It has also been linked to the prevention of some cancers.

2

REACH FOR SPICES: Boost health and the fl avor of your meals with cardamom, cayenne, chili, cinnamon, cloves, cumin, fennel, fenugreek, garlic, ginger, oregano, paprika, black pepper, nutmeg, saffron, star anise, rosemary, turmeric. Spices are anti-infl ammatory, rich in antioxidants and phytochemicals that help protect and boost your immunity as well as help to keep skin glowing.

TIP: Add slices of fresh ginger to boiled water for a stimulating tea, or add it to porridge, curries, stir fries, stews, soups and fresh vegetable juices all season.

66 INSTYLE

3

GO GOLDEN: The bright orange colour in turmeric contains fl avonoids called curcuminoids, making it a powerful antioxidant, anti-infl ammatory, anti viral and antibacterial agent.

It’s a great winter spice because it may help reduce the symptoms of colds and fl u. Plus, studies show that turmeric may help prevent DNA damage and even help DNA repair.

TIP: Golden turmeric nut milk drinks are having a moment right now but you can also add it to curries, fresh juice, soups, stews and stir-fries – it is even delicious in apple pie. Just remember to add a pinch of black pepper to increase your absorption of curcumin.

TIP #2: The Beauty Chef’s SLEEP Inner Beauty Powder is rich in turmeric and makes a delicious warm, golden milk/chai latte drink before bedtime.

4

GET SOME QUALITY SLEEP: There is truth behind the term ‘beauty sleep’. This is because when you sleep, your body is hard at work creating growth hormones which play an important role in cell regeneration and repair, and maintenance of good health. Antioxidant activities are also increased, which help to repair oxidative damage to the skin created by environmental toxins like pollution and sun exposure.

TIP: Rather than turning to sleeping pills, take the natural approach with The Beauty Chef’s SLEEP INNER BEAUTY POWDER, a delicious soothing drink containing organic ingredients that are both medicine and food.

5

Colour your day

KEEP ACTIVE: Invest in a movement tracker to make sure you meet your daily movement targets and weave incidental exercise into your day wherever possible - it all adds up to better health.

• Take the stairs rather than the elevator.

• Get off the train one stop earlier and walk that little bit extra to work.

• Use your lunch break to take a walk or even partake in a yoga session.

6

RE-THINK YOUR SKIN: While summer calls for lighter, more clarifying formulations, cold winter weather can leave skin dry and lack-luster so switching to super hydrating creams and lotions can help give skin the TLC it needs. Seasonally, winter offers grounding foods that keep us well insulated and nourished, so to help combat dry skin up your intake of foods rich in good fats including essential fatty acids.

These include avocados, nuts, seeds, green leafy vegetables and oily fi sh like salmon.

7

BE PRO-PROBIOTICS: At The Beauty Chef, we believe that “beauty begins in the belly.”

Around seventy percent of your immune system is located in your gut. That means a healthy gut is crucial for a strong immune system. Taking a good quality probiotic is the best way to make sure you are feeding the good bacteria in your gut which work hard to eliminate pathogens as well as keep gut, bowel and skin healthy.

UPGRADE YOUR SALON

TIP: The Beauty Chef ANTIOXIDENT INNER BEAUTY BOOST has been tested by Southern Cross University for its NKCA (natural killer cell activity).

Studies show ANTIOXIDANT INNER BEAUTY BOOST has greater immune boosting properties than a standard olive leaf extract.

thebeautychef.com

G E T T I M E LY. CO M

INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

REVLON PROFESSIONAL UniqOne Dry Shampoo.

1300 738 776 DE LORENZO Elements Clay.

1800 800 347 TRICHOVEDIC Luxury Instant Treatment.

(02) 9489 7776 FUDGE PROFESSIONAL Big Bold Oomf Conditioner.

1300 764 437 KÉRASTASE Aura Botanica Gentle Aromatic Shampoo, Intense Moisturizing Conditioner and Aromatic Nourishing Oil Blend.

1300 365 552 SHU UEMURA Blow Dry Beautifier Thermo BB Serum and Cream. 1300 651 141 NVEY Pure Shape 2 Styling Paste. (03) 9532 5580 ELEVEN AUSTRALIA Dry Powder Volume Paste.

1800 104 204

68 INSTYLE

INHAIR

NVEY Anti-Ageing Shampoo and Daily Defense Conditioner.

(03) 9532 5580 ORIBE Foundation Mist.

1300 725 122 SACHAJUAN Scalp Shampoo.

(07) 3395 4997 DAVINES NaturalTech Renewing Conditioning Treatment, Serum Superactive and Shampoo.

(07) 3267 5511 INSIGHT Styling Liquid Crystals and Loss Control Fortifying Shampoo.

(02) 9608 4449 VERB Ghost Hairspray.

1300 437 436

INSTYLE 69

INHAIR

MATRIX Total Results So Silver and Brass Off.

1300 656 247 NATURAL LOOK AUSTRALIA Surf Beach Spray, Superhold Styling Gel and Fusion Moulding and Shaping Cream.

(08) 8300 1999 EPROUVAGE Replenishing Leave-In Conditioner.

(02) 9666 3611 KERATIN COMPLEX Infusion Therapy Keratin Replenisher.

(02) 9666 3611 NVEY Frizz Control Smoothing Oil. (03) 9532 5580 OOLABOO Blushy Truffle High Gloss Polishing Mist.

1300 746 966 BASE Blonde++ Shampoo.

(07) 3386 0860

70 INSTYLE

LIVE THE BLONDE LIFE

®

NEW IN AUGUST

BLONDE LIFE Brightening Veil

• Detangles and hydrates thirsty strands • Shields hair from UVA/UVB’s rays protecting hair against damage and ading due to exposure • Provides thermal protection up to 230˚ C • Doubles hair strength*

“ Blonde Life lightening and brightening system delivers superior results over anything else I have ever used. Extra lift with extra shine, strength and condition, it really is next level technology.”

Try our BLONDE LIFE LIGHTENING POWDER, lift up to 9+ levels!

Vicki Nelis Master Hairdresser, Makeup Artist & Owner of Silk Hair & Makeup Noosa QLD

To order, call Sabre 1300 764 437 or email sales@sabre-group.com ©

Joico® Laboratories, Los Angeles, CA

HAIR Joico Artistic Team

COLOR Denis de Souza

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PHOTO Hama Sanders

*Against combing breakage on damaged hair vs. a non-conditioning shampoo

INHAIR

OOLABOO Mighty Rice Shamp’ Air Hair Freshener.

1300 746 966 VERB Hydrating Conditioner, Sea Spray, Ghost Oil and Strong Hold + Texture Forming Fiber.

1300 437 436 ORIBE Sculpting Cream.

1300 725 122 ACTIVANCE PROFESSIONAL Purify Calming Light Hydrate Conditioner and Alleviate Leave-In Treatment.

(03) 9326 8844 DE LORENZO Tricho Sensitive Conditioner and Scalp Treatments Balm.

1800 800 347

72 INSTYLE

Opening Order

20% DISCOUNT (Limited Time)

Celebrates hair as a limitless source of inspiration.

4 key ranges are launching at Hair Expo CARMEN HAIR COLOUR, SOLARIS LIGHTENERS, ESSENTIEL CUSTOMISED RITUALS - premium hair care, COLLECTIONS NATURE - botanical and organic hair care.

EKI is the official Australian distributor of Eugene Perma and Shiseido Professional Hair Products.

For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia

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INFEATURE

WHAT A Riot Proving that colour is here to stay and its not just a trend - the creative minds at Pulp Riot have created a shift in record time, writes Cameron Pine.

A

lot has happened for a brand that launched in the United States just over a year ago – using artists to empower a new movement in luxury salon colour.

Whereas it used to take years to reach more than one state in America, Pulp Riot burst onto the hairdressing colour scene in all 50 states in just three days.

Then on came Canada, South East Asia and now Australia, lead by an impressive 500,000 plus followers on Instagram – the brand has built momentum of enviable proportions.

David and his wife Alexis Thurston are not only founders of the brand but proud salon owners who opened Butterfly Loft salon on Ventura Boulevard in LA's Encino in 2010. It is one of the world’s biggest salons with 70 stations and more than 100 people who work in the space. Picture giant windows, lots of natural light with an eco-luxe vibe and you’ve got one of the most appealing creative spaces in Los Angeles.

It was the first of its kind to provide both the rent a chair style studio suites as well as their own staff – the salon is known as a real education and creative hub in hairdressing with aspiring colourists and stylists travelling from all over the country to be a part of the Butterfly family.

“We started with education – we created a brand before even releasing a product – ultimately hairdressers want inspiration and ways to better their business,” said Pulp Riot founder David Thurston.

As David explained, “we had to go big – we needed a hybrid for what we are all about – the first in the US to combine a conventional salon and suites.”

It’s this sense of family value and true conviction demonstrated

by David and Alexis that translates in the product line – completely upfront and honest in their approach it is clear they are there to support stylists and create relationships first and foremost and not just exchange products. For many salons this has been a refreshing and more meaningful way to do business. Being a colour brand it's not about one size fits all but how Pulp Riot and their partners enrich each others lives.

“Australian hairdressing is super-hot and has a polished approach to hair so it’s a really good fit – most of the hairstylists love what they see and they want a colour line that can be both expressive and constantly evolving,” David said.

Successful in lining up leaders in the industry to educate in their meandering Los Angeles space - think creative masters like Robert Cromeans and Sonia Duff, Butterfly Loft is a drawcard and Pulp Riot the glue that holds it together - the salon has caused quite a stir and they are blessed with a waiting list.

“We treat our product as paint, it lasts longer than competitors, with full vibrancy and we have everything from bright colours to clear – our new neon colours actually glow under black light,” David said.

Instagram has been a real game changing business tool for Pulp Riot and Butterfly Loft – they just started posting bright colours and things that resonated with them, watching what people liked they soon realized how their photos could achieve great reach.

76 INSTYLE

“When we align ourselves it’s about bringing more people together – we don’t pay people to like other brands – we find ways of developing a win/win, it’s not about what can you do for us, it’s about what can we do for each other,” DAVID THURSTON. “It’s a case of the more likes you get on the photos this algorithm takes control of what people see and all of a sudden you are in control of what your brand is and how its seen,” David said.

“We are known across the world for bright colours even though a lot of our clients don’t get bright colours. We dictate our brand that stretches from super creative to commercial. Whatever we put in goes out,” Alexis said.

While some people may think bright colours are a ‘trend’ and not a lasting movement Alexis believes wholeheartedly in the application of Pulp Riot to salon work where traditionally a more conservative approach is taken. This is built on the simple fact that colourists need a bit of a creative platform with engaging packaging and a strong brand culture to mix up their day.

“For us it’s more of a culture shift than a trend – just like tattoos, they are not going away and it’s about increased acceptance,” Alexis said.

“It’s not something that we push on everyone and it’s not something we are going to look back at and say ‘remember that year’ – it’s here to stay,” Alexis said.

David confirms this fact that the need to push boundaries is important to create dynamic cultures in life – whether corporate or not. 50 years ago downtown everyone might have been wearing suits but now you can be a receptionist in a law firm and have purple in your hair.

There’s certainly a shift between colour being a cheap trend and becoming a luxury salon service. Pulp Riot is more rallied in the business of luxury than it is the cheap thrills associated with whatever the latest craze in haircare was.

“There’s still a misconception that it has to be the full head but the colour can be just a piece or the ends – it’s a playful brand,” Alexis said.

The range includes 21 shades of vibrant pastel semi-permanent colours that are easy to apply, last longer and fade better – tipped by the marketing tagline – ‘You are the artist and Pulp Riot is the paint’. Two years in the making it always had to be about the stylist and there are some exciting things to come with blonde and developers – making them a true colour company. Add the clear into the mix and David and Alexis can’t understand why other companies haven't launched a clear before - it really helps to push the creativity of colour formulas.

Partnering with Rogue Beauty in Australia and backed by Luxury Brand Concepts in the United States, David explains luxury salons with an edge for creativity are the type of clients they like to approach with Pulp Riot . “It’s a product that every salon can benefit from whereas some of our other luxury brands may not be suitable for every salon,” Jared Fisher from Rogue Beauty confirmed.

“The brand has a certain craftsmanship to it. When people buy our products they feel really good about themselves. It’s similar to when someone bought their first iPhone they felt really good about the craftsmanship in it. It’s all about art and our brand is about empowering brands to think of themselves of artists and not just stylists. We really push and encourage this,” Alexis said.

Rather than spend any time and money advertising to consumers, Pulp Riot spends all of their time on the artist community and hairdressing salon – “That’s our consumer and if they get caught up in the artistry of the brand, so does the consumer,” David said.

Looking into launching a competition using the neon range – expressing the differences of the brand through the community has become a key standpoint moving forward with a culture that’s

more about engagement rather than just selling product.

“When we align ourselves it’s about bringing more of the people together – we don’t pay people to like our brand, we find ways of developing a win/win. It’s not about what can you do for me, it’s about what can we do for each other,” David said.

In the United States there are as many salons stocking Pulp Riot as there are total salons in Australia but it doesn’t feel like they are coming in cold with partners like Rogue Beauty. According to David and Alexis, Rogue lets people know that they are luxury colour and not just fast-moving colour. “We work with a company (Luxury Beauty Concepts) that has the exact same brands in the United States and they have invested in our brand – we sit well with luxury."

Rather than hide colour tubes at the backbar, many salons who stock Pulp Riot merchandise the embellished packaging with other retail products – creating demand for consumers to say ‘I want that’ and subsequently book in for a salon service.

It’s not all cool labelling, illustrations and a fun persona, David and Alexis admit there’s constant challenges to running a business of this size when it’s still completely family owned and a lot of the direction comes from them. “What keeps us up at night is running out of products. It can be very difficult for us to keep our product in stock but we have been able to do it.”

They can already get away with things many large multinationals simply can’t – for example, the new lightener supported by the tagline and hashtag #blondeas*uck. It’s this relatable language that hairdressers all understand that has continued their success.It's also as much about driving the brand from the salon, waking up at night and changing names to suit instantly - a completely agile direction that salons love.

On the future, the brand’s growth is seeing the realization of a new Headquarters directly next to the salon to ensure the cult following continues and the company’s direction is in the hands of a family and salon focused business.

With the ability to shape the brand wherever which way and the power of social media – education sessions can sell out in a matter of seconds just from one Instagram post. “If we launched this brand without Instagram, we wouldn’t be in Australia right now.”

“The magic happens when there is zero degrees of separation between those who use the products and those who make them,” David said.

Pulp Riot: Refreshingly disruptive.

For more information visit roguebeauty.com.au INSTYLE 77

INFEATURE

Session MASTER

Heralding a colourful life in the session world, The Uk’s Nick Irwin spent some time in Sydney mentoring the UK Fame Team for their appearance at the Hair Expo Generation Next show.

We had a one on one chat with Nick on teamwork, inspiration and after hours excitement.

N

ot just landing on our shores for the usual hair focused inspiration, Nick shared ones of his other loves with the Prema Hair team over the Hair Expo weekend – spending some time spinning the DJ decks at the Prema Party on the Sunday night.

Nick has had a dynamic career in the creative realms of hairdressing, beginning in the mid 80s in the north of England, eventually moving to London to work with the TONI&GUY Art Team. He went on to travel the globe with the international supergroup – influencing new styles and movements all over the world.

Irwin’s ability to understand the aesthetic of editorial and highfashion hair quickly brought him to the attention of hairdressing icon Anthony Mascolo, who mentored Irwin, allowing him the space and opportunity to develop into the celebrated talent he is today. Now Nick is giving back – a mentor himself.

In 2004 Irwin took up the role of European Creative Director at TIGI; he was then appointed Global Creative Director in 2011 and onto the Board of Directors in 2013. Just this year Nick has taken on the role as Global ambassador of Unit – working on the brands future collections and salon and stylist network.

We had a chat with Nick on his inspiration for GenNext and his whirlwind Australian visit; What was your inspiration for the GenNext show with the UK Fame team?

One of my true hair heroes is Julian Dys, he’s Parisian and has been around a long time. He takes it way beyond just doing hair.

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He has just collaborated with Comme de Garcon in New York and a lot of the shows he did were more like sculptures – taking it to a different level with burnt wigs. So we’ve followed a similar level and created something as a bit of a homage to Julian. It’s about *ucking it up and making it become a different fabric.

Do the clothes match the creativity of the wigs?

It was all about clashing. It was about the FAME team really, it’s the FAME team’s choice, not mine – I’m just here to support them really. So it’s that diverse almost anarchistic approach – it’s a bit punk. This is where you can let you freedom run wild when you’re doing stuff like this. I don’t know about Sydney but back home in London at the moment kids are really experimenting again with things that you would never think would go together.

The great thing about these wigs is that they are cheap as chips really. If you really overload them with heat and then use a tonne of spray on them and put the spray real close to the hair so it almost becomes like a glue, they just go *ucking mental, but visually it will look great and working with primary colours as well it all looks a bit off kilter.

What was the style like when you grew up?

Well I am an eighties kid. I mean I was born in 70s, but the 80s was my period and it was all about bleaching your hair once a week then shaving it or putting a bit of blue in it – we were sort of punks, you know, but not punks like Mohican, and piercings but a punk attitude. It was anti-society and we were like ‘we are going to do this whether you like it or not type thing’.

And has this attitude always carried you through?

It has always been my mantra with hair, I’ve always tried to, even if I do hair for a shoot that’s very accessible, I always try to do something a bit quirky or put my stamp on it.

Do you feel we need to reference the past when creating new movements?

I do! I mean you’ve only got to look at these people like Guido Palau or Eugene Soulemain or any of the older guys, not ‘old’ by any means but they are from that movement, so they were around when all that disruptive stuff was fi rst happening.

You can see it in their work and I think

of mindset, people didn’t take themselves that seriously and things were moving quickly and I learnt a bit more about that from Australian culture. I’m always into things that are moving fast, I think if I get bored I’m always on the lookout to see how can we manipulate something and push it into a different vibe.

The future of hair? What do you reckon?

I think its always hard to predict what’s going to happen, but I think what’s interesting.

Even talking to some of the hairdressers today after we were on stage got us talking about this thing called

SILVER SCREEN

INTERVAL COLOUR REFRESHMENT

Nick Irwin

that we are all the same. Anyone that is sort of 40 plus will remember it whether they have the balls to do it then, now it’s a different thing.

How important do you think it is to let go a bit creatively?

You have to push new limits and I think that is part of Prema’s DNA. The reason that Franc [Ruggerino] and I get on really well is that I think we are really similar, we like similar music and we are a little anti the norm.

You used to live in Australia?

Yes I did. I came here for TONI&GUY when I was 22 so it was the 90s. It was a really great time cos it was very much hedonistic and it was all about partying and having fun, but it was also super creative. It was a big part of my life actually, Australia influenced me a lot, to be honest with you.

So when you left Australia do you think that you carried on with influence from Sydney?

Yeah defi nitely. When I went back to London there was a sort of a careles attitude with a bit of that throw away sort

'youthquake', which is an understanding of the youth heavily inspiring everybody else, which they always do, but I think it’s more prevalent than ever.

But I think this to me is quite bad so I keep going on with this punk thing, I think people have got to keep pushing it all the time and all the stuff that we have tried to get rid of in the salon situation like dry hair or hair that looks dirty or greasy or whatever - I think we will enhance that, it will become more of the feature. It’s funny how people keep saying we can’t do that in our salons, but some of our younger girls aren’t washing their hair or they're leaving it for a couple of weeks and then adding something else to create a different texture, which is really exciting and that’s how you evolve!

So the party for Prema?

Oh yeah, I can’t wait! I mean its funny because Franc and I have hung out in New York for Fashion Week at some of the after parties I would play at. So coming out here and DJ-ing for the Prema party is a real honour!

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INSTYLE 79

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INBEAUTY

Photography by Tim Ashton Hair by Taylor James Redmond @ Company1 for bhave Hair Colour by Emma Kirkup for bhave Makeup by Mikele Simone Styling by James Dykes Art Direction by Lauren King

Lip Treatment Dermalogica has launched their latest solution to lip lines, with the all-new Nightly Lip Treatment hydrating and restoring skin while you sleep. The product incorporates Pyrus Malus (Apple) Fruit Extract and Glycerin complex, Indian Gentian Extract, Volumising Technology, Sesame Seed extract and Shea Butter, all of which help to reduce fine lines, improve skin elasticity, decrease skin fragility and enhance smoothness, volume and hydration. An airless pump and cooling metal applicator make application simple. 1800 659 118

Bespoke Foundation Welcome the all-new Bespoke Colour Blend Foundation Customiser Collection, courtesy of Napoleon Perdis. The collection allows consumers to create their ideal tone or customise their foundation to their current mood, event or season, with three shades of varying levels to blend with existing foundation applications.

This process is ideal for in-between seasons, additional definition and reflection or perfecting foundation products that don’t perfectly suit your skin tone already. 1800 814 572

Beauty NEWS Glitter Bomb

Sensitive Skin Elizabeth Arden PRO debuts a collection of products aimed at sensitive skin. Welcome the Sensitive Skin Age Defying Treatment, which calms stressed skin and targets signs of ageing, the Basic Cleanser, ideal for makeup removal or as an antidote to post-treatment skin, Peel Pads, which exfoliate and hydrate to refresh skin and the SOS Complex, which is formulated with antioxidants to protect skin from environmental aggressors, calm skin and support its natural repair process. 1800 808 993

80 INSTYLE

Beauty brand Lemonhead has launched to make all your festival-ready, glitter-heavy dreams come true. The L.A.-based range offers pomades and pastes in different sparkly colours, ideal for glitter hair roots, glitter lips, glitter eyelids or accents anywhere on the face and body. 90 per cent of ingredients and packaging are sourced from L.A. and handcrafted, and the full range is 100 per cent vegan. Green, blue, gold, copper and silver based hues stand out as favourites. 0404 072 211

Monsieur Big Lancôme’s latest addition to the beauty market is Monsieur Big, mascara that specialises in creating instant, long-lasting, ‘XXL’ lashes. A wavy brush and instant volume formula combines to create an intense look, while a deep black formula with intensified pigments catch and reflect the light.

The product headlines a new collection including the #BoldBlackBig Liner, and four shades of graphic brow tools. 1300 651 991

INBEAUTY

Base LINE Priming is your first essential beauty step this winter.

MAC COSMETICS Natural Radiance Base Lumiére. 1800 613 828 SHU UEMURA Eye:Prime Lasting Eye Priming Fluid. 1300 651 991 YVES SAINT LAURENT Top Secrets Instant Moisture Glow. 1300 651 991 O COSMEDICS One Skin Lotus Skin Primer. (02) 9712 8188 YOUNGBLOOD CC Perfecting Primer. 1800 625 387 NAPOLEON PERDIS Auto Pilot Radiance Boosting Primer. 1800 814 572 INSTYLE 81

INBEAUTY

BLOSSOM Bring in spring early.

YVES SAINT LAURENT Black Opium Floral Shock. 1300 651 991 | PRADA Candy Gloss. 1800 354 663 LANCÔME La Vie Est Belle. 1300 651 991 | TOM FORD Santal Blush. 1800 061 326 MARC JACOBS Daisy. 1800 812 663 | VIKTOR & ROLF Flowerbomb Bloom. 1300 651 991 SALVATORE FERRAGAMO Signorina in Fiore. 1800 354 663 | EMPORIO ARMANI Because It’s You. 1300 651 991 ORIBE Côte d’Azur Eau de Parfum. 1300 725 122 82 INSTYLE

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INSALON The latest tools, terms and technology

BLONDE WAND The Pravana Blonde Wand can lighten hair in minutes when used in conjunction with the brand’s Pure Light Créme Lightener.

The wand can easily glide over foiled hair and can be used to expedite foil highlight processing, provide clients with a lunchtime lightening service, create gradient blondes and finished looks with ChromaSilk VIVIDS in under an hour. Visit www.salonsupport.com. au or call (03) 9338 2011

BARBER BLOWDRY The Italian brand Gammapiu’s latest drying innovation is new to the Salon Megamall, with the Barber Phon rapidly becoming a barbershop must-have. The Barber Phon is a dryer tailor made for barbershops, featuring additional settings for beard and moustache, and effortlessly maintaining airflow and temperature to ensure hydration. The dryer boasts 240 voltage and is crafted to produce professional results.

Visit salonmegamall.com

SILVER BULLET The Silver Bullet 230 Hair Straightener comes in a choice of vibrant copper or blue.

Features include an adjustable, accurate heat up to 230°C, advanced surround heat for creating curls, titanium floating plates and LED display. They also come with a paddle brush, styling comb, four crocodile clips and a heat resistant mat for all your styling essentials. Visit DATELINECITY.COM or call (02) 9666 3611

E-CURL You no longer have to fear burning your fingers with the Evy Professional E-CURL, which features a unique rotating cool tip.

The tool has a 25mm barrel with clamp for easy styling, a beveled edge on the clamp that allows curls to be wrapped seamlessly, patented Evy mineral technology for longer lasting curls and five heat settings with an LED indicator light for precise digital temperature adjustment. Visit www. evyprofessional.com or call (03) 9439 4841

GRIP ME FOILS Foil Me’s latest product has been designed by a master colourist for fellow colourists.

Bixie Colour’s Sheree Knobel has developed her own pastel pink Grip Me range, which features the brand’s signature embossing to prevent slippage and the ‘tissue-box’ design for convenient dispensing. The foils come in a range of nine different sizes and thicknesses and are created from 100 per cent recyclable material. Visit www.foilme. com.au or call 0423 403 899

PARADISE Ikoo’s brushes are now available in Paradise hues, such as mint green, purple, orange and red. The structure of the brush bristles untangles the hair and massages the skull as derived from Traditional Chinese Medicine, made to stimulate energy meridians and reflexology zones. The optimised degree and hardness of the bristle means it can untangle knots without pulling on the hair.

Visit www.directhairandbeauty.com.au or call (02) 9638 4411

CHLOE Styling Chair with Omega Brushed Round base & hydraulic lift

SIENNA Workstation/Mirror with Natural Walnut Bench option

2 DRAWER Hairdressing Trolley

BARCELONA 2 Seat Waiting Sofa with Black Leg Option

METAL BOXES Rectangle or Square Display

INSALON The latest tools, terms and technology

PRO IRON Welcome the Hair_Inc Pro Iron in stylish and limited edition rose gold to suit any salon.

The iron heats automatically up to 200°C within 20 seconds with a digital LCD screen for temperature adjustment from 90°C to 230°C. By producing negative charged ion particles, natural oils and moisture are locked into the hair with the help of Ionic and Far Infrared technology. Visit www. mynorris.com.au or call (07) 33860 860

DENIM APRON Stay on trend with Glide’s new unisex Denim Apron. The stylish apron is hard wearing and features an adjustable neck strap, and also has extra-long ties to fit fashionistas of all shapes and sizes. Like a good pair of jeans, this apron will only get better with time. Visit www.glidehairtools.com.au or call (02) 8730 8847

MAXI BRUSH Dessata have launched a bigger, better and bolder successor to their original detangling tool. The Dessata MAXI is designed for women with thicker, curly or unmanageable manes. It has 30 per cent longer bristles, allowing it to penetrate hair deeper and facilitate hard to reach knots and tangles with ease. It also sports 347 triple length bristles to promote a natural shine to hair and is available in playful, bold hues. Visit www.dessata.com.au

CITY BEATS Redken City Beats is a vibrant collection of semi-permanent, conditioning hair colour creams inspired by an iconic New York City neighbourhood. Available in eight shades, plus clear, the formula seals the cuticle for true-to-tone results that last up to 12 shampoos. Colours include Yellow Cab, East Village Violet, City Ballet Pink, Midtown Magenta, Indigo Skyline, Broadway Blue, Times Square Teal and Big Apple Red. Visit www.redken.com.au

GREENERY Joico Color has looked to Pantone’s colour of the year, Greenery, for one of its two latest shades. Joico Color Intensity has added Kelly Green to its repertoire, along with True Blue. The bright, bold shades last up to 20 shampoos. The new colours, which can be mixed with all others in the range, feature K-PAK’s Quadramine Complex for guaranteed healthier-looking hair post colour service and nourishing Kukui Nut Oil to amp up shine. Visit joico.com

BLOWOUT BRUSH Wet Brush Epic Professional Blowout Brushes ensure a perfect blow-dry every time. Each brush in the range features thermal carbon ionic barrels that retain heat when blowdrying, TriGrip handles that offer a secure hold and crimped bristles for smoothness.

The brushes are available in small to add volume to short or fine hair, medium for mid-length, textured hair, large for longer hair and extra-large for very thick hair. Visit www.datelinecity.com or call (02) 9666 3611

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ITALY

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From Top Right: Gammapiu Barber Phon Aria Hairdryer, available in four colours

INSALON The latest tools, terms and technology

#GETGLOSSY Joico LumiShine Demi-Permanent Liquid Color has added 11 new shades to its range, with the new hues consisting of 10NC, 8NC, 4NC, 9NA, 5NA, 3NA, 6NV, 9V, 7V, 3VV, and 4NWB. All of the products feature ArgiPlex Technology, which leaves hair shiny, replenished and strengthened.

The colours are pH balanced, ammoniafree and intermixable with a current palette of 33 shades, allowing clients to #getglossy.

Visit joico.com

PADDLEX Ikoo welcomes new paddle brush PaddleX, ideal for styling and blow-drying. The brush massages the head while detangling the hair, as well as protecting the hair and its structure from excessive heat to prevent split ends. The brushes are vegan-friendly and promise silkier and healthier hair. An array of new metallic colours have been added to the original black and white models.

Visit www.directhairandbeauty.com.au or call (02) 9638 4411

ARIA Welcome innovative drying technology direct from Italy, with Italian brand Gammapiu’s latest salon dryer, named Aria, available to you via Salon Megamall. The Aria is especially lightweight, powered at 240 volts and available in four stylish colours to complement any salon palette. The hairdryers boasts plenty of power in a small, efficient and compact frame. A gift to your clients’ hair (and your sore arms). Visit salonmegamall.com

BRONZE TAPWEAR Your salon basins are about to look just that much more luxurious, with new bronze tapwear from Comfortel adding some modern elegance to the salon. The taps are available in a Showerhead, Flick Mixer and Black Braided Hose with Hot and Cold Outlets, perfectly complementing neutral basins with a minimalist but fancy aesthetic.

The tapwear follows current bronze and rose gold trend within the new aesthetic. Visit comfortel.com.au

MINERAL SHADOWS FarmaVita’s Mineral Shadows Collection is a twelve-colour collection featuring a dozen fashion hues and toners with intense counteraction. Every colour in the collection can be used to create pastel looks from a blonde base, and can also be used as toners or additives to counteract unwanted tones, or intensify pigments with permanent colour. Visit farmavita.com.au or call (03) 9310 5120

ROSE GOLD Welcome Renbow Colorissimo’s latest three colours, a collection of Blonde Rose Metallic Colours named Blonde Platinum Rose, Blonde Rose Gold and Blonde Bronze Rose.

The hues are permanent metallic hair colour crèmes, which include sunflower extract to reduce colour fading and hydrolysed keratin to increase body and shine. The colours are intermixable for greater creative opportunities. For more information visit www.aii.net.au or call (03) 9764 2833

Brilliant colour cream developed with a passion for a purpose. proudly australian owned and developed.

LUMINART Professional Permanent Colouring System is formulated using a unique illuminating cream with protective and conditioning ingredients to create vibrant long lasting colour while also maintaining and building healthy strong hair. Enriched with the finest ingredients and Australian extracts, it brings the colours of Australia’s vast palette to life longer.

Using the latest techniques LUMINART is formulated with Micro Pigment Technology (MPT), which allows for maximum colour pigment absorption by the hair without altering its structure.

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MY WAY

FANAT ICURL MAL MASCI,

Revlon Brand Ambassador

I kind of really love it the way it is! I love the fringe and the curls are so on trend right now.

To enhance the style I would take some of the ends just two shades lighter to create some subtle light and shade, and to avoid density. I would style mixing Revlon Style Masters Curly Fanaticurls and Curly Orbital before di using dry and creating some frizz on the top layer (cooooool!). Then, I would use the new Revlon UniqOne Dry Shampoo for that gritty fi nish.

MY WAY

SWAG HAMISH GLIANOS,

Founder and Managing Director @ People (Hairdressing) I am really into this guy’s style. I especially like his sunglasses … he oozes swagger!

Let’s start by adding more of the grey colour into the underneath so it’s not so two-toned, more of a raw, seamless effect. His current length is great, it makes a statement. If anything, it could be a little longer so I would recommend this, just to free it up and add to his already rockin’ vibe.

INCOLLECTION

Classic A coveted classic returned to the collection forum this year; the gentle majesty of Shane Henning reinstating the essence of elegance.

Collection: Indian Summer  Salon: Noddys On King Hairdressers Hair: Shane Henning Hair Colourist: Aaron Potter Make-Up: Laura Nolan Photographer: Troyt Coburn Brand: Goldwell

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INCOLLECTION

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INCOLLECTION

94 INSTYLE

HAIR TO FALL IN LOVE WITH

Kerasilk offers exclusive Keratransform Technology™ (KT3™) combined with highend ingredients for exceptional and long lasting results your clients will love.

www.goldwell.com/kerasilk

INFEATURE

Bespoke

HOUSE A luxurious space where aesthetic services merge in an unlikely format, hairdressers are empowered with the best products and attention to detail is well beyond the norm – meet Terre a Mer Headquarters, writes Michelle Ruzzene.

P

eople will forget what you said, people will forget what you did but people will never forget how you made them feel.” This quote sits at the bottom of Peter McGuinness’ email signature for very good reason – it’s the basis for the philosophy of Melbourne’s House of Terre a Mer, where he resides as director of business operations.

The quote, made famous by American poet and civil rights activist Maya Angelou, rings true in the 600 square metres of luxury hair, beauty and wellness space that makes up the ‘house’ in House of Terre a Mer. The space, founded in February by Peter’s mother, hair repair expert Sandra Issa, is a home for professionals in the hair, beauty, and wellness industry who want to rent a luxury space to service their clients.

“We want to help like-minded industry professionals run and grow their own business without the stress and risk associated with managing a whole salon,” Peter says.

Aside from hair salon stations, House of Terre a Mer also features barber stations, manicure and pedicure stations, a makeup area, beauty treatment and consultation rooms, massage rooms, a special event space and a bar and lounge area. There’s even a room complete with the latest Himalayan salt bed, a modern kitchen you’d find in a luxury home with marble clad benches and Miele appliances, a laundry and lockable storage cabinets.

“Terre a Mer is for hairdressing professionals, cosmetologists, make-up artists, nail technicians, beauty therapists and massage 96 INSTYLE

therapists, dermatologists, nutritionists and naturopaths,” Peter says.

“Whether the space they require is a styling or barber chair, a consultation room, beauty treatment room or special event space, we have something to suit everyone.”

Peter says the idea stemmed from some of the challenges faced by him, his mother and his sister, Vivian Wood (who is creative and planning director at House of Terre a Mer) when founding professional Australian haircare brand, Terre a Mer, back in 2013.

Terre a Mer is a professional product used to repair damaged hair.

“When Terre a Mer was starting out we did not have our own salon space and we found it challenging to partner with salons in order to train our hairdressers,” he says.

“It was very rare, if at all, to find a ‘rent-a-chair’ salon that was right for our needs.

“Over the years working alongside hairdressers and industry professionals throughout Australia, we discovered a need where experts like ourselves could benefit from this type of support."

Peter says when designing the space it was integral to feature natural elements.

“We believe incorporating nature into your daily work space is crucial to your overall sense of wellbeing,” he says.

“Hence you will find plants and naturally inspired features dotted throughout the property. “ Integrated into the design upon entrance is a nine metre petrified wood bar with a water feature running through the centre. Black iron arched windows give the space a European feel.

The space also features Australian spotted gum flooring, sustainable bamboo cabinetry, lockers and storage spaces, wrought iron doors and partitions, and artistic features.

SHA CO MPO ALS NDITIO O & OA VAIL NER ABL E IN

1LIT

WIT

HP

Professionals who rent a space also have the convenience of using designer European salon and beauty equipment.

Peter says the space allows members to work alongside each other to provide clients with a holistic experience and the highest level of service, without the extra costs.

“We eliminate the risk and heavy fi nancial burdens associated with renting a traditional salon space, such as of the costs of the fit out, high overheads, long term leasing contracts, maintenance and the purchase and up-keep of expensive salon equipment,” Peter says.

“Our user-friendly environment enables professionals to engage their passion, service their clients and have a home in the heart of Melbourne alongside likeminded professionals.”

Peter says the professional has the beauty of renting a chair or a space by the hour, day, week or month.

“Professionals can book according to how busy they will be and save during times when business might be slower,” Peter says.

“With our business model, professionals can book a space according to their needs at any given time and ensure their image to the client is one of the ultimate quality.”

“Professionals simply need to turn up to service their clients,” he said.

Peter says House of Terre a Mer members benefit from in-house business resources and cross promotion, which can help grow their business.

He says clients love the concept because they know they are accessing the best of the best.

“Having an extended range or hair, beauty and wellness professionals under one roof means we can truly deliver on our promise to our clients,” he says.

During a visit to House of Terre a Mer a client has access to a broad scope of industry professionals but with the advantage of tailoring their visit each and every time.

“Each hair, beauty and wellness expert remains focused on their area of expertise while the client always receives the best quality of service.No-one at House of Terre a Mer is a ‘jack of all trades’ they are all masters in their specialty.”

If you want to be inspired by the brand itself or create your ultimate business haven – your house awaits.

To find out more info on how to rent the space: Email info@terreamer.com.au, call 1300 824 685 or visit www.terreamer.com.au/pages/rent-a-space

RE

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COVER STORY

Makes SENSE B

Goldwell has fused the powers of their practical and approachable Dualsenses line with their StyleSign styling forte, resulting in one streamlined styling and care offering. y Red-designing Dualsenses and StyleSign Goldwell has created a whole new way for Goldwell salons to communicate with their clients – with one streamlined offering in care and styling to perfect that salon service and empower the consumer with the true salon only effects of Goldwell in a simple and more affordable way.

The new brand position perfectly poises Goldwell to take the clutter out of salon retail and offer their salons one retail range.

The technology behind the range provides instantly beautiful hair results with built-in colour protection. The brand is now well positioned as an affordable additional investment to for clients, now that they are better implored with practical advice on how they can better protect their in-salon colour service.

“Beautiful hair is all about the mix between skill and product,” said Goldwell International Artistic Team member Shane Bennett.

Finishing the hair with the ultimate style is underscored by a host of technologies to add shine and stop colour fade including Luminescine, microPROtec complex and Fade Stop Formula.

Protecting the hair against the bevy of external aggressors including heat styling and UV light the range is composed of five segments to cater for every styling need.

In the development of the range it was important to keep in mind Goldwell’s heritage for exceptional colour expertise – merging this with a styling offering is a real advantage for salons that usually need to stock separate brand ranges to fi ll a variety of needs.

The Dualsenses and StyleSign offering fi ll a foray of needs across Color for normal coloured hair, Colour Extra Rich for thick to coarse coloured hair, Blondes and Highlights which speaks for itself, Silver which neutralizes unwanted yellow tones and highlights cool effects, Rich Repair for dry and damaged hair, the newly launched Just Smooth for unruly and frizzy hair, Ultra Volume to strengthen fi ne and limp hair, Curly Twist for naturally curly or permed hair, Scalp Specialist for sensitive

98 INSTYLE

scalps and thinning hair, Creative Texture for shiny sleek to rough textured looks and Perfect Hold for the expert fi nisher among us and lastly a range just for Men to vitalize the hair and stimulate the scalp. Nine segments for Dualsenses and 5 for StyleSign perfectly meander and match for the ultimate in-salon cocktailing.

Emphasizing the Goldwell mantra of ‘We think Stylist’, continuous feedback from stylists was spun into a more functional product offering - while still being aspirational Goldwell found it important to come to a compromise that enabled StyleSign to really shine and complement their care offering. The result also boasts a harmonized scent concept – and no confl icting fragrances when mixing products.

While there are still 57 products across the StyleSign and Dualsenses ranges, it seems like a much more streamlined and obvious consultation for stylists – not just for in-salon but for take-home and backstage at fashion weeks around the world.

“I have been so impressed by the new Dualsenses – there really is a haircare solution for every client. The quality of the products is incredible and the technology is highly visible in the results I’m achieving – it ensures clients can maintain their hair condition at home,” Shane said.

All products have been certified with a European patent and formulated by Goldwell’s expert chemists with the primary aforementioned hair colour protection as a priority.

Clients can expect visible and touchable results and even distribution in the hair.

For more information visit goldwell.com.au

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INBUSINESS

LOVE OVER MONEY Do you wanna be famous? Does that flame inside you burn a little brighter at the thought of being Hairdresser of the Year or a stylist to the stars? Do you dream of building an empire and taking over the world one fabulous hairstyle at a time?

Shortcuts understands that money talks.

W

e get it: money talks, and the allure of fame and fortune can be hard to resist. But if your ambitions lie closer to home, and you want a business that gives you the flexibility and freedom to live a balanced life, that’s a perfectly legitimate goal too.

Although there is no simple way to define success, one thing’s for sure: if the way you’re working lets you achieve the lifestyle you want (regardless of whether you’d choose Cotton On over Camilla), then you’re probably doing pretty well for yourself.

On the other hand, if you’re always stressed out, putting in long hours for little or no reward, and feeling like your life goals are more unattainable, read on – we have some tips on how to make loving your work a priority.

HAPPY DAYS Although they might seem like they contradict each other, being motivated and ambitious doesn’t mean you have to give up a sense of calm and inner peace. The two should not be mutually exclusive. Even if you spend all day, every day, reaching for the stars, you should still be able to enjoy the process most of the time.

Remember, it’s your choice whether you want to make achieving your goals a joyful or a stressful experience! If you notice you’re getting strung out about things that are totally out of your control, it’s time to realign. Take a breath and focus on making the most of the moment at hand. Stop, recommit and reset – you’ll set yourself on a happier path to achieving your goals.

DREAM TEAM We get it, finding good people can be darned near impossible, but if you think near enough is good enough, think again. As tempting as it can seem, it is never a good idea to settle for second best, even if you’re short-staffed almost to crisis point.

If you don’t find someone who has the right skills and who is a good cultural fit, you’ll end up pouring all your energy into managing their performance, and chances are you’ll be in the same position again in six months’ time when they decide to pack their bags and move on. Make the time to get it right from the getgo and you’ll soon be spoilt for choice.

100 INSTYLE

FREE FLOW Imagine what would happen if you vanished for two weeks, tomorrow. Yep, I can see you cringing from here. The secret to building a business that won’t completely fall apart without you having to be there 24/7 is flow. If everyone knows what they need to do and when, without being reminded every time, you’ll be able to step away when you need to.

Create a structure and process for your team to follow, and teach them how to mirror your own approach. That way, if something last minute crops up (whether it’s an awards gig you don’t want to miss, or a cosy weekend away with the family), you’ll know everything will be smooth sailing without you.

KNOWN LIMITS If you shoot for the stars before you’re ready to fly, you’ll end up collapsing in a big, burnt-out mess. The key to achieving your goals and staying sane is to take care and not over-extend yourself. Know your limits, and be realistic about what you can or can’t achieve.

A good software system will help you understand exactly where your business is at, at all times, so you can set achievable goals for improvement rather than taking a stab in the dark. Keep those stars in sight, but work with what you have, and you’ll find everything starts to come together with ease.

Jo Burgess is a co-founder and the VP of Evolution at Shortcuts.

As one of the key visionaries of this industry-leading brand, Jo has seen many technological innovations since she first installed Shortcuts in her salon more than 20 years ago. To hear more of Jo’s business inspiration visit www.shortcuts.com.au/quickfix.

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INBUSINESS

BOOKINGS ON THE LINE It’s all about your clients! And your clients are looking for convenience and simplicity in their busy lives.In fact one third of clients want to be able to book outside your standard opening hours, writes Joanne Neville.

O

nline booking makes it easier and faster for your clients to book when it suits them - and we’ve found that clients like it and want it. Plus, on average, you can make $4,000 a month with Online Booking!

WHAT YOU NEED TO KNOW ABOUT ONLINE BOOKING

10 per cent of all appointments are booked online and that number is growing fast! That’s an average of 56 client Online Bookings every month for a salon or spa and almost $50,000 a year in your bank account! Online Booking has the ability to increase your revenue dramatically and it costs very little to add this money generating feature to your salon and spa software package.

Ever missed a phone call? You’re probably thinking you’ve missed out on income and it’s likely you have. With Online Booking your clients have the ability to book an appointment even when you’re closed, and most importantly - when it suits them. It’s also nice to know that you can focus on the client in your chair, while your Online Booking system processes all your new client bookings for you.

On average 10 per cent, or 1 in 10 appointments, are “lost” as late cancellations and no shows. Cancellations are the biggest challenge as they make up the majority of these “lost” appointments. The good news is the stats show if a client makes their appointment using Online Booking, the likelihood of a cancellation or no-show is lower.

SO MUCH MORE THAN ONLINE BOOKING The Online Booking name doesn’t do this service justice! Online Booking isn’t just a booking system. It’s a tonne of functionality bundled into one software feature that’s hugely beneficial for your business, it’s also designed specifically for your clients in order to make their lives easier and ensure their experience with you is the best it can be.

Online Booking frees up your phone, means you don’t need to stress if you miss a phone call and removes the need to have someone answering the phone. The days of apologising and leaving a client in your chair to answer the phone are gone too.

Just like with standard appointments, clients who book online also receive reminder text messages, which significantly reduces no-shows.

Taking client payments or deposits through Online Booking can further reduce cancellations and no shows too, as it increases your client’s commitment to their appointment. You can choose to add a dollar or percentage deposit amount to lock your clients in when they book online.

We’re in a ‘before’ and ‘after’ focused industry, so the ability to use photos with your clients is a must. Kitomba Online Booking allows your clients to easily upload photos to their Online Booking profile at any time or when they make an appointment. You’ll be alerted that

102 INSTYLE

there’s a photo to view when you receive their booking so your staff know what the client wants before they even walk into your salon or spa. In fact, you’ll build stronger client relationships with the ability to interact with them outside of the salon with photos. This feature also increases inspiration, improves consultations and allows you and your client to track progress on their transformation journey.

We all want loyal clients and having a loyalty program is a must.

Just as important is your clients being able to see how close they are to receiving their reward. With Online Booking, clients can check their points balance, book new appointments and see their appointment history.

Having correct, up to date client data and history ensures you can remind clients of their next appointment, market to them and be well prepared when they come in for their next visit. Online Booking also allows clients to quickly update their details so you can rest assured their client card information is correct.

If you’re a multi-site salon, your clients should be able to quickly switch between your locations and staff when they book online.

MAKE THE MOST OF ONLINE BOOKING

Set it up

It’s ideal if your Online Booking site is on brand so it looks just like your website! With Kitomba you can customise the background, add a banner image and select the right colour scheme for your brand.

Set up a ‘Book Now’ button on your Facebook page that links through to your Online Booking system. It’s really easy and only takes a couple of minutes. Make sure you have a ‘Book Now’ button on your website too. Tip! Ensure the button is on the top section of your website (above the fold line). That ensures it’s easy for your clients to see.

Promote it If you’ve got Online Booking, you should shout it from the rooftop!

There are so many ways to tell your clients they now have the option to book online.

Change your voicemail message to include your clients new way to book with you. Something like ‘sorry we can’t get to the phone right now, but you can easily book online at….’ is perfect. Your clients will be happy that although you couldn’t take their call, they can still make a booking.

Tell your clients through a campaign. If you’re new to Online Booking, use your salon and spa software to send an email or SMS campaign. Sharing a post on your social media channels is a great idea too.

In fact, when emailing clients, you should always include a link or button to your Online Booking page.

Joanne Neville is the Marketing Manager at Kitomba Salon & Spa Software. To learn more about Kitomba, visit www.kitomba.com or call 1800 161 101.

INBUSINESS

JUNIOR LEAGUE Jay Chapman from Zing takes a look at the ideal 12-point blueprint for qualifying competent, confident and salon-ready juniors.

A

midst the day-to-day cut and thrust of a busy salon, you might feel that simply getting your juniors across the line and qualified is all you can manage. If so, you’re letting them down … and you’re also letting down the industry, the rest of your team, your business

and yourself.

Why not step-up and shape a team of amazing young professionals who are confident, competent and totally ready to help make your salon rock?

1. Engage and inspire.

You must lead by example. Monkey see, monkey do! You have to bring your A game every single day and practice what you preach.

It’s your salon – instil your culture from the get-go and forge an exciting, rewarding path that your juniors are inspired to follow.

2. Teach consultation beyond the dolly-head.

Client consultation is paramount to the service we deliver.

Mannequins make a great starting point for novices, but there’s no substitute for a living, breathing person sitting in your chair, giving you feedback to ponder, challenges to solve and questions to work with. Don’t deny your juniors the opportunity and experience of interacting with your clients every day. Let them learn how to build rapport and manage the expectations of real people, not Susan the dolly-head.

7. Plan like a boss.

I’m yet to meet a salon owner who’s built a successful business through guess work and stabbing in the dark. You absolutely must have a plan to grow your business and the same rule applies for training your team. If I asked to see your plan, right now, would you have anything to show me?

8. Make the time to train.

Henry Ford said, “The only thing worse than training employees and having them leave is not training them and having them stay.”

Henry was a smart guy! You must make time in your week (every week) to train your juniors.

9. Teach the big picture.

Great salon culture is built on delivering more than simply a service – your clients want an expert and an experience from the moment they walk through your door to the follow-up once they’ve left.

You need to systemise the complete experience and instil it in your juniors as they’re training. Technical training is only half the picture.

3. Boost communication with trade school.

10. Impart the power of problem solving.

There’s often a huge disconnect between what you’re teaching in the salon and what’s being taught at trade school where teachers are overseeing the education of many, many students. Close the gap by making an effort to schedule diary time to chat with your juniors’ educators about curriculum, progress and learning outcomes.

Problem solving is the essence of what we do. From day one, teach your juniors how to use service and retail products to solve clients’ hair challenges. As a salon coach, I often have to train newly qualified hairdressers in ‘suggestion thinking’. It’s like opening a whole new door for them. A good hairdresser looks after the needs of the client, both in the salon and between visits.

4. Get them cutting.

11. Stop hogging the ball.

It takes years to master the art of cutting, so get your juniors started early. I’ve always got scissors in the hands of my salon juniors within their second week. Give me a week with a motivated apprentice and I can teach them how to apply a tint with their eyes closed!

Cutting, on the other hand, takes time and practice to perfect.

There’s a saying: You don’t keep a dog and bark yourself. No, I’m not calling your junior a dog! What I’m saying is this: if you’re still shampooing, rinsing, toning, tinting, blow-drying and performing basin services, you’re denying your juniors an opportunity to learn and interact with your clients. Stop hogging the ball! Go through your day sheet and check off what tasks you can delegate. You’ll be surprised just how capable your junior team members are if you just give them a chance.

5. Show them how to read the play.

Being a team player doesn’t come naturally to everyone – you need to show them how to read the play. Walk together from the front of the salon to the back, showing them what you notice and how they can support the team. Being able to jump in and mix more colour, handle point of sale or take timings for colour clients without being asked pushes team culture and respect sky high.

Work flows smoothly and your clients appreciate your efficient team.

6. Set S.M.A.R.T. goals.

Think carrot, not stick. Engage your juniors by setting them a goal to follow, sharing their wins and rewarding their achievements. Use the S.M.A.R.T goals format to increase everyone’s idea of success.

S – SPECIFIC M – MEASURABLE A – ACHIEVABLE R – REALISTIC T – TIMEFRAME

12. Outsource the education.

We all have strengths when it comes to training in certain areas.

I could show a junior how to blow-dry hair so it’d last a week!

Brainstorm and outsource specific training roles to your team members, matching up their specialist skills. Sharing the load exposes your juniors (and your seniors) to a wider range of ideas and experiences. That’s a win for everyone involved.

Never, ever stop training, teaching and improving your salon team – or yourself!

Jay is a specialist ZING salon coach. For more salon wisdom, email ZING at lisa@zingcoach.com.au, visit the website, find video tips on YouTube or read ZING leader Lisa Conway’s brand new book: Your Salon Team – the salon owner’s guide to finding, motivating and keeping great staff. www.zingcoach.com INSTYLE 103

INBUSINESS

THAT’S FREEDOM You didn’t open a business to work longer hours and earn less than your employees, you had dreams of more freedom and time, and now find yourself wondering when you’ll next get to take a day off? writes Larissa Macleman.

Y

ou’re time poor, You work late and long hours, Your team gives you headaches, and you wear all the hats in your business. Well you’ll be glad to know you’re not alone!

But the madness has to stop - now! So, what can you do about it?

Imagine arriving at the salon and your team are already cleaning and preparing the salon for the day after setting a 20 per cent growth target for the day. After a few 1:1 sessions with your team you head to the gym for your 1.30 yoga class. By 3 pm you head out to pick the kids up and you know a good night’s sleep is ahead of you, and even when a staff member decides to leave you feel at ease that you’ve got everything under control.

Does this sound like a life worth living? Here are my 5 steps to freedom and profit because it’s well within your reach.

GET CLEAR ON YOUR GOAL - DESIGN YOUR IDEAL LIFE You really do have the power and freedom to choose what you want your life to look like. The only thing stopping you is your ability to imagine what that life might look like, or your belief that you can achieve it. Don’t let a lack of confidence hold you back from going out there and LEARNING how to achieve the success you want. No one was born knowing the how… we all have to learn it.

When you plan, take action and commit to the life you want (by learning how to pull it off, rather than staying still and complaining) you will start to create the life you want!

Know your business model numbers I believe in growing your business around what you want as a business owner…first. What you want in terms of income should mold your whole business model. Reverse engineer your numbers and plan your business operations from a place of your life, income, profit and personal income goals.

104 INSTYLE

Getting clear on the numbers will help you get clear on what your sales need to be and then how many you need in your dream team to get you there.

Get comfortable with crunching numbers regularly - make a visit to your accountant a monthly exercise. You can’t change what you can’t measure.

CHECK YOURSELF BEFORE YOU WRECK YOURSELF You’re wearing too many hats, spending all your time with clients and doing the book work late at night or on your day off. If this is the case, then who’s actually running and growing your business?

The first step to growing your business is to close your books.

Stop taking on new clients yourself and focus on marketing and growing your team so they can grow the business income. You’ll get a more engaged team and stay with you when you give them the attention they need and deserve. No one works hard and stays long term without attention, development, love and care from their employer.

Then start to work on moving off the floor and actually grow your business. Make your team your primary client and treat them as well as you treat your paying clients, your team will grow and flourish as give your attention to growing the business.

Make $4,000 every month with Kitomba Online Booking

WORK ON YOUR BUSINESS - INTERNAL SALES CULTURE AND TEAM Most of the headaches you get come from the internal workings of your business… mostly your team. When you have the time to invest in your people, encourage, support and promote your team, they will maintain that fully-booked mindset. To gain freedom so your team can become the backbone of your business. An investment in them is an investment in your business too.

Keep focused on the client, it’s not about the stylist and what she wants, rather how can she deliver a 10/10 for the client.

When this is the goal your team feel happy and focused and your client average spend will improve on its own.

WORK ON YOUR BUSINESS - CLIENT ATTRACTING MARKETING Income generation is now your number one priority, so spend your time on activities which attract new clients into your salon for your team to tend to.

Are you clear about who you are as a brand? What makes you stand out from the crowd, what is your signature service that people come flocking to your salon for?

Once you are clear on this make sure you know who the ideal client is, who wants what-you-got. Your marketing strategy should speak to them directly, show you as the expert in your area in your field of expertise. Make it as easy as possible for new clients to find you, connect with you and book with you.

In today’s digital world your online strategy is do or die for your salon.

Create as much time as you can away from the chair in order to both grow your team and your business... and reduce burnout as an added bonus.

“Kitomba will take you and your clients to the next level!”

Stevie English Stevie English Hair Salons

(Average dollar value across Kitomba businesses in 2016)

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BRAND SUPPORTERS JULY/AUGUST COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . PAGE

COMPANY . . . . . . . . . . . . . . . . . . . . . . . . PAGE

Aveda . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 & 49

Joico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71

BIG Review TV . . . . . . . . . . . . . . . . . . . . . . 6 & 7

Juuce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

Comfortel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85

Kitomba . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105

Crazy Color . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

Medavita . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

De Lorenzo . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

muk Haircare . . . . . . . . . . . . . . . . . . . . . . . 4 & 5

Eugene/Perma & Shiseido Professional . . 73

Natulique . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65

évolis PROMOTE . . . . . . . . . . . . . . . . . . . . . . . 25

Natural Look . . . . . . . . . . . . . . . . 19, 79, 89, 97

Farmavita . . . . . . . . . . . . . . . . . . . . . . . . . . . . IBC

OzDare . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

ghd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Pulp Riot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Glide Hair Tools . . . . . . . . . . . . . . . . . . . . . . . . 15

Salon Mega Mall . . . . . . . . . . . . . . . . . . . . . . 87

Goldwell . . . . . . FC, IFC & 3, 10, 74 & 75, 95

Timely . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67

iCANDY Scissors Australia . . . . . . . . . . . . . . . 33

TONI&GUY . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Insight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Trichovedic. . . . . . . . . . . . . . . . . . . . . . . . 83, 99

Jeval . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BC

VERB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

106 INSTYLE

MINERAL Shadows Collection MINERAL Shadows Collection is a 12 colour collection featuring fashion colours/toners and intense counteraction. All 12 colours can be used to achieve pastel results on blonde hair as toners or as additives to counteract unwanted tone or simply to intensify pigment results as a permanent colour.

visit: www.farmavita.com.au phone: 03 9310 5120 email: info@farmavita.com.au

Try Jeval Colour today!

To request your FREE Jeval Italy Hair Colour Sample Kit email info@jeval.com.au or call 02 9882 3100 Sample kit contains: 3 tubes of Jeval Colour 1 Jeval Developer Jeval Colour Info Pack

Hair coloured by Jeval

The natural technology

Express Yourself...

fearlessly

Natural botanical formulation with nourishing vegetable liposomes for beautiful, healthy hair Get striking colour without compromising the health of your client’s hair and scalp.

Formulated with protective Vitamin B Panthenol B5 that protects the hair fibre, increasing hair elasticity. Ideal for sensitive scalps.

For your nearest Jeval distributor, call 02 9882 3100 or visit jeval.com.au

jeval.com.au