5 minute read

ECO: LET'S UNPACK THAT

LET’S UNPACK THAT

Simple ways businesses can reduce their packaging waste and lower their carbon footprint.

According to available data, 141 million tonnes of plastic waste are produced annually, with product packaging accounting for roughly 40 per cent of all plastic waste generated. The production, use and disposal of plastic produces approximately 1.8 billion tonnes of carbon emissions annually, which highlights its significant impact on planet earth. Sustainable business practices and eco-friendly packaging are the future of the retail industry as the severity of climate change and waste pollution becomes more evident. Companies that fail to adapt will quickly find themselves on the losing end of business as consumers continue to show their loyalty towards brands that are committed to protecting the planet for generations to come.

Consumers support retailers that care about the planet

From overflowing landfills that are increasing at an alarming rate each year to dangerous and destructive waste polluting oceans, rivers and water sources across the world, global warming, climate change and the permanent impact of plastics on the natural world are environmental issues that have firmly captured public attention.

The significant impact waste and pollution have on our planet has never been more apparent. Millions of people around the world are demanding that large corporations, organisations and governments step up their efforts to address and control this almost irreversible disaster.

A study conducted in 2021 revealed that nearly 90 per cent of people worldwide want a UN plastic pollution treaty. Consumers across the globe continue to pressure companies to make better and more sustainable business decisions by using the most influential weapon in their arsenal: their cash dollar.

There are many ways to make your business (more) sustainable

There are many simple but effective ways for any business to make its operations more sustainable, leading to a lower carbon footprint and reduced unnecessary waste generated by its product packaging solutions.

Swap to biodegradable packaging

Thanks to recent innovation and development, more biodegradable packaging options are available on the market than ever before. They are fantastic alternatives to plastic-based or single-use options that end up in landfills, polluting water sources and soils for hundreds of years to come. Opt for cellophane instead of plastic wrap. Cellophane is made of cellulose, a biodegradable material that will degrade within two months if uncoated or three months if coated. Additionally, you can use cornstarch-based plastics and paper packing materials from reputable brands to ensure the products will break down as advertised. Encourage your consumers to use these packaging options for composting to extend their lifecycle as plant food.

Reusable containers

Implementing reusable containers helps to significantly reduce packaging waste. Opt for materials like glass and tin that customers can reuse multiple times in a variety of applications and eventually recycle once they no longer need them.

Glass containers can be used multiple times
Image: iStock - monkey business images

If applicable, encourage your customers to bring their own containers and mesh bags to fill with the products they are buying. Alternatively, create an incentive program to reward those who bring in their old containers, either to be recycled or reused. This will promote a sustainable behaviour loop. Over time, these initiatives will lower waste production and support a culture of environmental understanding and responsibility among you and your customers.

Packaging recycling programs

To further mitigate your environmental impact, consider implementing a packaging recycling program, both in-house and for your customers. Consult with local authorities to ensure you understand what can and cannot be collected and what responsibilities you hold as a business.

Make it easy for staff and customers to properly recycle plastic and other materials by utilising separate bins for general waste and recycling purposes. Research how recycled materials need to be separated and set up a regular collection schedule.

Offer customers a discount for returning product packaging to be reused or arrange a recycling scheme at your location for customers to drop off items that need to be collected and recycled. These initiatives will lower your overall waste and also highlight your commitment to sustainability and eco-friendly business practices.

Avoid overpackaging

Overpackaging is a major contributor to unnecessary waste in the retail industry. Many products are packed with multiple layers of different packaging materials, many of which are not needed and typically end up in the bin after purchase.

A packaging recycling program is great for business
Image: iStock - Chay Tee

Take time to carefully assess your current packaging and shipping protocols to identify areas where materials can be reduced or removed without compromising the integrity and protection of the products. This will not only allow you to dramatically reduce the amount of harmful waste produced by your business operations, but it will also result in cost savings in your budget.

Sustainable suppliers

In business, creating a sustainable packaging strategy cannot be achieved alone. It is essential to consult with your manufacturers and suppliers on ways to reduce their packaging waste or switch to more eco-friendly options.

Depending on their size and available resources, some suppliers may be able to provide bulk items in mesh wholesale produce bags or use reinforced cardboard shipping boxes instead of individually wrapped plastic. The nature of your industry will largely impact the options available to you and your suppliers. However, collaborating on these initiatives will help significantly reduce unwanted packaging waste, foster a closer working relationship and set a good precedent for future business.

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