Giftguide Autumn 2023

MARCH 2023

FOR HOME & LIFESTYLE RETAILERS. EST.1975

MOTHER’S DAY Inspirational tales & the latest gifts

TREND ALERT

Celebrating the changing seasons

OUTDOOR & PET

Tips, trends & products

TRADE FAIR WRAP-UP

Sydney gift fairs & Ambiente

32 Giftguide is published by

IN THIS ISSUE 4

gift fairs trends and products from Sydney

10 colour trends celebrating the changing seasons CHARTED MEDIA GROUP (a division of The Intermedia Group) 41 Bridge Road Glebe NSW 2037 Australia Ph: 02 9660 2113 Fax: 02 9660 4419

14 small business Wild Mingo is about colour and sustainability 20 outdoor & pet tips, trends and products 32 wrapup the latest news from Ambiente

MANAGING DIRECTOR: James Wells

40 trends easter is just around the corner

EDITOR: Marion Gerritsen

42 Mother’s Day celebrating mums in Australia

NATIONAL ADVERTISING MANAGERS: Katherine Ross Charlotte Marshall

54 visual merchandising inspirational window displays

DESIGNER: Jacqui Cooper

62 ecommerce why authentic storytelling is key

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66 interior Q&A with Annie Sloan

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58 retail Spoilt Gift and Homewares

72 profile Ian Hardy reflects on his time in the gift industry 76 profile home and away with Codu 80 marketing tips to maximise your ROI 84 products to take your store from summer into autumn

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Contents

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42 MARCH 2023 3

SHOW TIME The gift fairs in Sydney were back in full force with buyers eager to source new products and check out the latest trends.

S

ustainability was a major

workshops, sharing her start-up journey.

theme at the gift fairs, held from

“I needed a lot of resilience when starting

18 to 21 February 2023, as it

my business. I’ve got three kids, I have never

is moving from ‘just a trend’ to

manufactured before, I’m actually a radiographer.

being a part of people’s lifestyle and influencing

One night after feeding my daughter with a bottle

product purchases.

that was just not what I wanted to use, I thought,

Australian made and female founded business,

I’m going to make the most sustainable drink

Worthy, was launched in 2021 by Angela Michel.

bottle there is and I’m going to do it in Australia.

Its bottles are made in Melbourne from 100

“I did some research and my sister suggested

per cent sugarcane and the brand is the first to

bamboo. However, when I found out about

pioneer bioplastics in Australia.

sugarcane I knew that was what I wanted to use

“Sugarcane is chemically identical to HDP plastic,

for my bottles.”

so they function just like plastic,” explains Michel.

Worthy’s bottles retail for $29.95 and come with

“They are dishwasher friendly, durable,

a 12-month warranty, so if anything happens the

lightweight, but yet they are completely non-toxic.

company will replace it for free. In fact, customers

They are good for us, good for the planet and

are asked to send the broken or faulty product

the process of making them is actually the most

back to the company so they can turn them into

sustainable for a drink bottle, because it is zero-

new sugarcane products.

waste and carbon negative.

Exhibiting at Life Instyle last month at the ICC,

“We use the waste of the sugarcane to power the

feedback has been really good, says Michel.

factory and we use the stem to create the product.”

“We’ve had boutiques that like the exclusivity

Being called Worthy, Michel wants to spread

stop by the stand. We had someone from the

the message of self-worth and she runs resilience

Barossa Valley and she was excited because no

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gift fairs

Worthy (Life Instyle)

one else in her area has our bottles and because we are a fresh brand that is doing something new and innovative, people love that.”

Worthy is also open to collaborations and has some in the pipeline already. “Our strong values are ethical, sustainable, excellence and adventure, so whoever we align with needs to have those same values.

“We find so many businesses want to support us, it has been amazing. Ten per cent of every bottle sale goes to Vision Rescue, an organisation

Qalara (Sydney Gift Fair)

my husband I volunteered with for six months in India. We have a real heart for people in need.

Intrinsic (Sydney Gift Fair)

Sandra Gale Studio (Life Instyle)

Mohu (Life Instyle)

MARCH 2023 5

gift fairs

Indigo Love (Reed Gift Fairs)

The Holiday Collective (Reed Gift Fairs)

Enjoy Living (Reed Gift Fairs)

Earth Worthy (Sydney Gift Fair)

“We also work locally in Melbourne with a not-

promoting a new range that was plastic, inevitably

for-profit that runs resilience projects and I do a

it was bioplastic.”

workshop and presentations for kids that are at

For Artiwood, sustainability has always been

risk. It’s a big part of our brand.”

part of the brand’s DNA. Showcasing exciting

While new to Australia, bioplastics seem to be

new products at the recent Reed Gift Fairs Sydney

the trend overseas, especially with toy companies

(ICC), McGregor enjoyed meeting buyers during

as Artiwood’s managing director, Andrew

the five-day trade fair and showing them the

McGregor, noticed when visiting the Nurnberg

new collections.

toy fair in January.

“We have the new Bobi Craft range on display,

“If they were a plastic toy company they had

which is made in Vietnam. They have a series of

a bioplastics range, whether they were a new

regional factories all across Vietnam where they

brand or established,” he says. “Anyone that was

take professional knitters and crocheters to teach

Porter Green (Life Instyle)

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French Bazaar (Reed GIft Fairs)

NF LIVING

20 23

Dog by Dr Lisa (Reed Gift Fairs)

Compendium (Sydney Gift Fair)

Alcoholder (Reed Gift Fairs)

Artiwood (Reed Gift Fairs)

local people how to make the product, providing regional employment throughout Vietnam.

“About 20 per cent of the workforce are disadvantaged people including a number of blind people, so they are providing an income for people who in most communities are often ostracized.”

The products are 100 per cent cotton yarn and the filling is a certified recycled polyester. The range Artiwood (Reed Gift Fairs)

includes classic bears in a variety of sizes, plus a range of classic plush animals including unicorns, penguins and farm animals.

The other brand Artiwood launched at the gift fair is Ludic, a games brand made in Italy. There are 12 launch titles in the range at the moment which includes a selection of both adult games as well as educational games for younger children.

“Feedback at the fair to both brands has been

Intrinsic (Sydney Gift Fair)

amazing. Everybody has loved Bobi Craft and people are loving Ludic, as it is a beautifully presented product with good solid packaging, nice and clean, so yes, that has done really well.

“Foot traffic has been steady, both Saturday and

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gift fairs

Alfresco Gardenware (Reed Gift Fairs)

Clare Makes (Reed Gift Fairs)

IsAlbi (Sydney Gift Fair)

Sunday, which is encouraging, and about

millennials—my children are millennials—and I

half of the people we talked to were new to

wanted to tap into this target group as well as my

Artiwood, so a good mix of regular customers and

own generation.

new contacts.”

“I wanted to write to these different age groups

At the Sydney Gift Fair (Olympic Park), Intrinsic

and generations and now we have 27 brand-new

had a new collection of cards on display which

cards in our range, which is so exciting as they

had been a few years in the making after co-owner

have been on hiatus for like three years.”

Adele Basheer experienced writers block at the

Feedback to the new collection has been

end of 2019.

fantastic, she adds, and the resurgence on the

Towards the end of last year she started to feel

cards has been amazing.

the connection again that she had lost, which also

“We also sold double the amount of diaries this

included reconnecting with customers.

year. We have really promoted this collection and

“We were so busy with Intrinsic in our

we are building a community of people around it.

warehouse and I just wanted to go down there

For example, we have created a private Facebook

and reconnect with our customers, so I spent most

page which currently has 600 members that are

of my time in November and December working

diary fans.

in the warehouse,” Basheer explains.

“They talk about how life-changing it has been

“That reconnection to the core of what we do,

for them, just by having a diary and being part

the love that we put into everything that we do,

of a wider community that feels the same way. I

not just being a product, it’s just what I needed.

want to stress to people more and more that, yes,

That’s when I started writing again but I needed

Intrinsic is a product but it is so much more than

to have a different tact, so I started looking at

that, and I had to reconnect with that as well.” G

BACK TO CONTENTS

MARCH 2023 9

BLURRED LINES

Colour to celebrate the changing seasons.

Dulux Autumn Forecast 2023 - Connect palette.

Styling: Bree Leech. Photographer: Lisa Cohen.

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colour trends

A

utumn is here—a time of year when we gravitate indoors as the days get shorter and the evenings turn crisp. As we head into the cooler months, Aussies want their homes to feel cosy and inviting—a

space where they can relax, while at the same time providing a frontrow seat to the beauty of the changing seasons outside.

This autumn, forecasters predict the warm neutrals and muted yellow-greens in Connect, one of three palettes identified in the Dulux Autumn Forecast 2023 Connect palette. Styling: Bree Leech.

Photographer: Lisa Cohen.

Dulux Autumn Forecast 2023 Connect palette. Styling: Bree Leech.

Photographer: Lisa Cohen.

“Layer tactile, natural materials

Dulux Colour Forecast 2023, will

including raw timber, rattan,

take centre stage.

worn leather, heavy linen fabric,

Together, these colours can

shearling and stone—all drawn

create a calm, earthy vibe that’s

from the same curated colour

perfect for laid-back entertaining

palette to create a cohesive

and family gatherings as the

look. Handmade ceramics and

weather cools, whilst blurring the

a mix of botanicals and dried

lines between inside and out.

flowers emphasise the earth-

“The Dulux Connect palette is

drawn theme, whilst an abstract

filled with beautiful earth-based

artwork reflects the dynamic

neutrals that are so easy to live

colours in the landscape,”

in and decorate within our homes,” says Andrea Lucena-Orr, Dulux colour and communications manager.

“They speak to our growing passion for craftsmanship,

she says.

Dulux Autumn Forecast 2023 Connect palette. Styling: Bree Leech.

Photographer: Lisa Cohen.

sustainability and living more simply, and create the relaxed and cocooning feeling we crave from our homes in the autumn months. They are also extremely versatile and work with a variety of architectural styles, adding warmth and colour to contemporary interiors or enhancing the character of period homes.”

Texture is key to making any space feel inviting, adds Bree Leech, Dulux colour forecaster and stylist.

MARCH 2023 11

colour trends

mix soft-touch, tactile fabrics such as linens, velvets, corduroy, shearling and soft leather.

• Take in the view: do you have a beautiful backyard outlook? Make it a highlight by keeping window coverings to a minimum or dispensing with them altogether.

• Wrap the room: for a truly enveloping feeling, run your chosen room colour onto the ceiling as well.

• Go big with rugs: furniture in large, open-plan spaces can sometimes look lost—define clear living and dining zones by adding large floor rugs.

Dulux Autumn Forecast 2023 - Connect palette.

Styling: Bree Leech. Photographer: Lisa Cohen.

• Try something different: if you want to keep your

“A generous sized rug will help zone your living

existing wall colours, try painting small furniture

area within an open-plan room—as a guide,

pieces such as side tables, planters or vases and

look for one that fits under the front legs of all

then add in cushions and throws in similar tones.

the main furniture in the room such as your sofas

Use the palette as your decorating scheme.

and armchairs. Sofas, ottomans and armchairs

• Highlight special features: use a rich, warm

emphasise the casual ‘relax anywhere’ vibe.”

natural grey colour as a backdrop for your

This is the time of year when we want our homes

favourite artwork or behind shelving.

to feel intimate, familiar and inviting, so pull out

• Bedroom beauty: neutrals are perfect for creating

the paint brush and have fun experimenting with

a serene and nurturing feel in a bedroom.

some cosier colours, enthuses Lucena-Orr.

• Take it outside: earthy, natural colours also work

“While saying goodbye to your white walls

beautifully on a façade, balcony or outdoor

might feel a little scary at first, remember that paint

entertaining area. Using them inside and out

is the easiest low-commitment update you can

helps visually connect your interior and exterior.

make for your home. Once you get started with

• Test it out: it’s always a good idea to test paint

colour and paint, the connection and emotive

colours in your home before you commit. View

qualities gained means you’ll never look back.”

them at different times of day and night, under

• Up the texture: for a cosy and comfortable feel,

both natural and artificial light. G

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WILD at heart

We chat to Wild Mingo founder, Candice Lester, about her desire to brighten the fitness world with her products and how important sustainability is to her and the brand.

W

Wild Mingo founder, Candice Lester

hen

“Wild Mingo is all about

from a much bigger landfill

Covid

bringing colour, individuality

challenge and one that I hope I

hit in

and joy to your workout whether

can pioneer in solving in years to

2020

it is yoga, Pilates or personal

come,” she adds.

and people were locked inside

training,” she explains.

“But there was a clear gap

their homes, many Australians

Lester had been looking at

in the market, an opportunity

were getting creative, coming

her own yoga and pilates props

to create a product to solve

up with new ideas and having

and realising they didn’t exactly

a challenge that many others

the time to implement them.

spark joy or entice her to pick

were facing. A workout mat that

For organisational psychologist,

them up and head to class,

didn’t slip and slide either as

Candice Lester, launching Wild

she wanted to find a way to

you used it on carpet, was great

Mingo was all about brightening

create something that was more

for floorboards in studios too

up your fitness world one paint

functional and didn’t leave a trail

and something that was easy

splatter at a time.

of foam everywhere, but that

to clean and didn’t leave a trail

Tired of the same blue yoga

also motivated her to step onto

of electric blue foam every time

mat, Lester wanted to bring fun

a mat and move.

you rolled it out. An opportunity

to her yoga and pilates classes.

“The idea bubbled away

to build a brand that was wildly

14 giftguideonline.com.au

small business

Washable workout mat

Resistance bands

Washable workout mat

Washable workout mat and art yoga block

Washable workout mats and art yoga blocks

different and good for both you

psychologist I spend a lot of time

others have been thinking about

and the planet.

thinking about what motivates

taking a class or are just needing

“The push for this came at a

people both at work and at

a little motivation to stretch—we

time of grief—I had recently lost

home. I had spent a number of

are passionate about promoting

my mum unexpectedly and I

years working in the wellbeing

health, not size, at Wild Mingo.”

had a lot of boundless energy to

space and have personally

After researching the best mats,

navigate—I chose to channel it

always had a love for colour,

Lester then teamed with long-

into creativity and Wild Mingo

so it seemed like a natural

time friend Ashleigh Ben Danan,

was born.”

progression to combine these

a local Melbourne artist, to bring

Growing up Lester always had a

into a new brand and scale that

colour and fun to her pieces.

bit of a business streak and many

within Australia and globally.

“The range not only looks

years ago started a jewellery

“Our target market is people

good but is functional. I wanted

company with her sister—it was

looking to get motivated to

a way to create joy for people

a bit of a passion project and

move their bodies. Some of

and to showcase incredible

not scalable but something they

them are hardcore pilates and

art and artists, so the chance

built a wholesale base on.

yoga practitioners and our mats

to work with Ashleigh was too

“As an organisational

stand up to their quality test, but

good to pass up.

MARCH 2023 15

small business

“Flamingos are known for their

brighten the fitness industry

beauty, balance, potential and

one paint splatter at a time,”

romance—four things we are

she enthuses.

passionate about bringing into

Wild Mingo products have

our Wild Mingo products. Beauty

to be long lasting and at the

is all about incredible designs by

right quality, not just beautiful

talented artists; potential stands

looking—Lester spends

for opportunity for each of our

time pre-production trialling

community to brighten their

the range with instructors,

workout and get ‘wild’, while

physiotherapists and personal

balance shows beautiful props

trainers to make sure the

built with care and all the good

products are fit for purpose.

stuff (no icky materials). Romance

“We use recycled materials

“I have another collaboration

is about the design so that you

in everything we make and are

coming up in mid-2023. We are

fall in love with them just as much

keen to see this increase over

in sample testing at the moment

as we have.

time. I am also passionate about

but it’s with the most incredibly

“We are super passionate

pushing boundaries—our mats

talented first nations artist and

about creating a community

are machine washable so they

I am keen to provide more

and a space for people to

can be cleaned, keeping them

opportunities for artists who

unlock their wild side, spark

better for you.

use canvas based work to be

joy and add a bit of colour to

“I also really wanted a way

spotlighted and profiled as Wild

their everyday. Our range of

in this business to spotlight

Mingo continues to grow.”

washable workout mats, art

incredible female talent

Lester is all about colour and

yoga blocks and resistance

wherever I was able to. A dear

fun, from her hot pink reading

bands are eco-friendly and

friend of mine is an incredibly

glasses to her regular rainbow

bright and a whole lot different

talent artist. I have several of

nails, so the brand name had to

to those grey, brown or blue

her pieces and their colour and

be something that captured all

pilates mats you’ve used over

design is wonderful at starting

of its personality.

the years. It’s our purpose to

conversation and eliciting

Resistance bands

Washable workout mats

Washable workout mats

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small business

Washable workout mats

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emotion—two things I am passionate about for our

more colour in their daily workouts and the

Wild Mingo community. As we grow we plan to

reaction to the Wild Mingo range has been

continue to feature talented artists wherever we

amazing. We have just launched new resistance

can—they are so significantly under-represented

bands and yoga blocks in the same wild colour

so any opportunity Wild Mingo can provide to

palette and can’t wait to see more people

showcase them is important.”

enjoying these additions.

All Wild Mingo mats and products are carefully

“Our products are unique but also thoughtful—

sourced using recycled materials. “We are

we have designed them to solve the gap in the

passionate about creating products that are good

market around props, to add individuality and

for you and good for the planet.

colour into something that people use weekly

“Sustainability is key to us as a brand as it’s where

and, in some cases, daily.

our bigger ambition lies—we want to solve some

“Our customers and stockists tell us that they

of our biggest landfill problems, not just in Australia

love the quality, the designs make them smile and

but globally, and we think a way to do that is to

we have been so fortunate to see our retail and

keep adding recycled materials into our products

wholesale customers return time and time again to

and to invest in research to look at ways to break

add to their collection or purchase gifts for friends

down stockpiled material and repurpose it.”

and family.”

Since launching, Wild Mingo has attracted a

While in the future Wild Mingo might move

big Australian and New Zealand following and

into other product categories, for now she will

has been sold in gifting and lifestyle retailers,

be focusing on brightening the fitness world and

health and wellness spaces and online through a

with the importance of getting moving for all of

growing base of stockists, and more products and

us after the last few years, the range will continue

artist collaborations are in the pipeline.

to expand.

“Wild Mingo has literally gone wild,”

“In time we have a number of other product

she enthuses.

categories in the works, but you’ll have to stay

“I always knew that people were looking for

tuned and connected to our journey.” G

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BACK TO CONTENTS

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THE

OUTDOOR EXPERIENCE

From outdoor rugs to interesting seating, playful and eye-catching outdoor furnishings featuring natural curves and soft waves as well as firepits and rugs bring a warmth and vibrance to any outdoor space.

O

ver the past few years, the

The onset of the cold winter months doesn’t

outdoor room has become one

mean we need to retreat indoors and abandon

of the most valued rooms in the

our outdoor lifestyle. Making small changes to

house as Australians rekindle

your outdoor space will encourage quality time

their love affair with the outdoors for improved

outside even during winter and add value to your

wealth, health, wellbeing and peace of mind.

home by creating a year-round usable backyard.

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outdoor & pet

climate and lifestyle is orientated around backyards and outdoor dining. Covid has made us more appreciative of having our own little sanctuary, an outdoor space that is both calming and cosy.

Aussies are investing in their back decks and porches to bring in comfort from outdoor rugs, floor cushions, throws, stylish lanterns, candle holders and wall hanging pieces. These little touches really lift the space, creating an extension of the style they’ve created inside their home.

“Trending in the last couple years has been outdoor fireplaces, fire pits and pizza ovens,” says Alex Tanya Weller, Miss Amara creative director and co-founder.

“These all indicate an intent to spend more time outside at night and a range of products are needed to make that time comfortable. From picnic rugs, blankets, comfortable outdoor chairs and stylish outdoor tableware including pretty Aurus low smoke fire pit

plastic wine glasses, we’ve moved past just throwing snags on the barbie and are building

“The beauty of the outdoor family room is that

beautiful alfresco dining experiences.”

it can be anything you want it to be; you are only limited by your imagination,” says Andrew Di

Make your entertaining spaces intimate

Bartolo, outdoor heating product manager at Aurus.

As more homeowners choose to entertain

“Whatever size outdoor space you have, there

outdoors, landscapes have become extensions

are countless ways to create an exceptional room

of interior spaces, complete with furniture and

to entertain, relax and spend time with family.”

appliances. Features such as awnings, pergolas

Indeed, Australians love the outdoors, our

and gazebos help to frame spaces making them MARCH 2023 21

feel more like interior rooms, as well as providing

According to Weller, when it comes to elevating

shelter from the elements, adding to the livability

the exterior space and turning it into your own

of the space.

private retreat, outdoor rugs are the answer

There are a few ways homeowners can achieve

whether you’re looking for colour, character,

this such as installing permanent structures

protection or personalisation.

like glass walls, cement blocks or PVC weather

“Make your outdoor space an extension of your

screens, or more budget-friendly and versatile

home by adding soft (waterproof) furnishings to

options such as adding outdoor blinds or

bring the space together,” she explains.

retractable screens.

“A rug is a great way to add zones to the space,

“While these elements add depth and

like a dining zone or a relaxing lounging area, and

dimension to the yard, people shouldn’t forget to

is also a great way to make your outdoor oasis feel

check with the council before building structures

more homey.

in the yard,” says Di Bartolo.

An existing patio can be made more intimate by adding timber privacy walls, tall hedging or screening panels, which double up as decorative features for climbing plants.

Mika rug (Miss Amara) Miss Amara Allegra rug

Miss Amara Kali outdoor rug

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outdoor & pet

“To bring more ambience to a space, add in some lighting to the area whether soft yellow down lights, sconces or solar powered fairy lights. These all set the mood and allow you to enjoy the space long after the sun is set.”

Incorporate a fire pit Embracing autumn and winter is all about creating warmth and there is no better way to do this than by investing in a fire pit. One of the best things about choosing a freestanding fire pit option is that it’s an easy addition to any space and can make a huge statement.

June outdoor rug (Miss Amara)

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MARCH 2023 23

feel, twinkling fairy lights for a romantic touch throughout the backyard, create illumination to walkways using mounted wall lights and subtle bollards or simply include outdoor candles for a cosy ambience.

Personalise your outdoors “We’re going to continue to see outdoor spaces transformed into full-service kitchens with pizza ovens and grills, and specialty outdoor furniture making them super comfortable. An extension of this are themed spaces such as yoga gardens or outdoor workspaces, which will further personalise outdoor spaces to suit homeowners’ Miss Amara Allegra rug

interests,” says Di Bartolo.

Choosing the right furniture is imperative to

The ambience a fire pit brings is worth the

maximising the time spent in the outdoor room.

investment alone, providing a feature for the

Start by considering your lifestyle and how you

garden or patio and a natural gathering spot for

anticipate the room will be used.

socialising and entertaining. It’s a great focal point

“Choose pieces that encourage togetherness,”

and people are naturally drawn to the campfire-

he advises customers. “Items that are multi-

like atmosphere.

functional, flexible and can be easily moved around to create an alternative setting are popular

Light it up

with families. An outdoor family room with seating

Brighten up an outdoor space and add a touch of

facing each other will create an environment

interest by including lighting fixtures. Experiment

where conversation and interactivity will thrive.”

with lights in different and multiple spaces for

Smaller items such as warm blankets and

the ultimate sensory experience. Try adding a

comfortable pillows in a combination of textures and

statement pendant to the patio area for a luxe

styles add further cosiness and interest. These extra

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outdoor & pet

Aurus 600 low smoke fire pit

touches of comfort can be easily washed and stored

will actually be able to withstand harsh conditions,

away when no longer in use in the warmer months.

so therefore you should lean toward rugs that are

From neutral beauty and plays on texture to eye-

designed specifically for outdoor use.

popping colour and prints, the transitional appeal

“In addition to offering a homey touch of style,

of a rug is that it epitomises the idea of creating an

they can also help to muffle sounds, warm floors

extra ‘room’ in your exterior space, adds Weller.

and protect floor surfaces from heavy traffic and

“Just as a fresh coat of paint can really brighten

furniture scuff marks. While typically outdoor rugs

a room, a decorative rug can help elevate your

are used for covered entertaining areas like a

outdoor space and make it much more inviting

patio, veranda or deck, they also make for great

for both you and your guests. When it comes to

large outdoor rugs at picnics and at the beach

choosing a rug, the first thing to consider is that it

where the whole family can congregate.” G MARCH 2023 25

for the love of

PETS Australians are estimated to be spending over $33 billion annually to keep their pets fed, healthy and well-accessorised.

W

hile the pet boom

segments of pet owners, says AMA CEO,

during Covid has levelled

Ben Stapley.

out to a new normal, pet

“The largest cohort (30 per cent) are driven by

ownership in Australia

affordability and convenience, meaning they are

remains strong with 69 per cent of households

less likely to spend money on non-essential items.

across metropolitan, regional and remote

Others (25 per cent) —many of whom are retirees

Australia now home to one or more pets.

and empty nesters—are looking for simplicity

Animal Medicines Australia (AMA)’s latest Pets

and reliability to maintain a happy

in Australia study found an estimated 28.7 million

and well cared animal

pets are now calling home to around 6.9 million

companion.

households across Australia and many of these

“For 27 per

people are first time pet owners, having brought

cent of pet

their pet into their home during the pandemic.

Dogs and cats were the most popular with almost half of all households having at least one dog and a third of all households housing at least one cat.

“The research identified four distinct 26

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outdoor & pet

owners—who are typically middle to higher

landlords, body corporates and strata laws as a

income families— ‘care and quality’ is a key driver

reason not to bring a pet into their lives.

in their approach to pet care. They are willing and

“In some circumstances, these challenges can

able to spend money across all pet products and

lead to difficult decisions to find alternate care

services including preventative care.

arrangements for a beloved pet.”

“Interestingly the least experienced cohort—but

While a family member or friend remains the

arguably the ones more likely to have more pets—

most popular choice for rehoming a pet if they can

are driven to care and share experiences with their

no longer care for it, more people are now likely

pets, even if it means stretching the budget.”

to take their pet to a shelter (20 per cent, up from

Despite the growth in ownership, housing

15 per cent in 2019).

constraints and costs are key barriers holding back

SEC Newgate’s Mood of the Nation August

would-be owners and current owners hoping

2022 indicates that as Australia emerged from

to grow their ‘pack’. Current non-owners—

its pandemic-driven pet acquisition boom, there

particularly renters and apartment dwellers—are

was also a surge in pet surrendering occurring in

especially likely to point to

parallel—in part driven by difficult circumstances

unsuitable homes or issues with

and amongst pet owners with greater financial and social vulnerabilities.

“This data paints a portrait of some people who are stretched thin and stressed out, dealing with increased living costs and having to give up their pets. It suggests a need for supporting services to help keep pet owners with their animals through difficult times, particularly given the findings regarding the mental health benefits of companion animals,” Stapley adds. G MARCH 2023 27

Annabel Trends picnic range, wholesales from $15 to $47.20. www.annabeltrends.com

Alfresco Gardenware gnome pot sitters, wholesale for $3.60. www.alfrescogardenware.com

While the weather might be getting cooler, most people will still be spending time outdoors. Check out the latest products for your customers and their pets to enjoy.

Alfresco Gardenware dog and cat paw door mat, wholesales for $12.75. www.alfrescogardenware.com

Annabel Trends reverse umbrella, wholesales for $17.15. www.annabeltrends.com

28

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outdoor & pet

Artwerx Australia weathering steel country wind spinner, wholesales for $43. www.artwerxaustralia.com.au

Garden Glory’s luxury range of garden hoses, retail for $289. www.gardenglory.com

Carnival Homewares post box, wholesales from $34 to $210. www.carnivalhomewares.com.au

LocknLock pet range from DKSH Australia, wholesales from $3 to $42. cg.dksh.com.au

MARCH 2023 29

Alfresco Gardenware oblong zinc bronze plant stands set of 2, wholesales for $55.75. www.alfrescogardenware.com

Annabel Trends wine bottle cooler, wholesales for $30. www.annabeltrends.com

Alfresco Gardenware bee pot, wholesales for $12.75. www.alfrescogardenware.com

Annabel Trends Watermate bottles, wholesale from $16.70 to $18.45. www.annabeltrends.com

30 giftguideonline.com.au

outdoor & pet

Jasnor (Australia) Jardinopia Beatrix Potter Peter Rabbit potty feet, wholesale for $31.80. www.jasnor.com.au

DOG by Dr Lisa corner bowls, prices on request. www.dogbydrlisa.com

Carnival Homewares picnic rugs, wholesale from $34 to $210. www.carnivalhomewares.com.au

Intrinsic Garden Lover’s to do list pad and journal, wholesale for $7.25 and $11.81 respectively. www.intrinsiconline.com

BACK TO CONTENTS

MARCH 2023 31

GOOD VIBES ONLY Large crowds of visitors, an overwhelmingly positive mood and a unique mix of ideas and products made for a successful edition of Ambiente.

I

t seems that the

of the executive board.

sensed an extraordinary

gamble of combining

“Frankfurt has strengthened

euphoria among the exhibitors

three fairs into one

its leading position and is the

and visitors who attended

has paid off for Messe

comprehensive inspiration,

Ambiente 2023.”

Frankfurt, with 154,000 buyers

ordering and networking event.

Indeed, the aisles and halls

from all over the world attending

Our new concept one-stop-

were busy from start to finish and

the consumer goods fairs from 3

shop is working.”

buyers were eager to get their

to 7 February in Frankfurt.

Ambiente drew over 109,400

hands on their next best-sellers.

Ambiente, Christmasworld

visitors, who checked out new

With the four product sections

and Creativeworld joined forces

products and trends during the

Dining, Living, Giving and

for the first time where more

five days of the fair.

new area Working, Ambiente

than 4,500 exhibitors displayed

“The response to Ambiente

offered a diverse product mix.

their latest products and ranges.

was simply overwhelming,”

“Due to the four Ambiente

“With an overwhelming

says Thomas Kastl, director

sections and the fact that

participation and tremendous

Ambiente Dining.

they were held in parallel

internationality, we have made

“Personal exchange is more

with Christmasworld and

an incredible comeback for the

important than ever at the

Creativeworld, visitors were

global consumer goods world

moment—we have experienced

able to find out about new and

after two years of pandemic,”

this again in many conversations

exciting additional product

says Detlef Braun, member

over the last few days. We

ranges and benefit from

32 giftguideonline.com.au

wrapup

valuable synergies,” says Yvonne Engelmann, director Ambiente Living, Giving and Working.

“We are particularly pleased about the newly acquired premium suppliers for office

Ambiente 2023

design & solutions and the

as top brands in the sector such

extremely positive response

as Spanish brand, Lekue, which

to our new Working section.

introduced its latest Go To

The relevance of the living

Organic collection.

world of working was also

The new range is the perfect

reflected by the new Ambiente

choice for taking out your

highlight Future of Work with its

homemade food preparations.

conceptual solutions.”

It is made with organic

Ethical Style by Ambiente

materials and a lower

Martinspa

Rosenthal

featured a curated selection

percentage of plastic. The main

of ecologically produced and

material is a combination of

socially responsible products. In

wood fibre and polypropylene—

2023, a total of 247 exhibitors

one of the most widely-used

received the Ethical Style

plastics, which is 100 per cent

Lekue To Go Organic collection

by Ambiente award from an independent jury of experts.

Koziol’s new coffee mug

In addition, there were two Ethical Style Spots for the first time, which focused more strongly on the theme of sustainability and featured sustainable exhibitor products from small companies as well MARCH 2023 33

recyclable and perfect for contact with food.

Its Veggie Lovers collection lets consumers prepare pulse-based healthy snacks at home in the Kartos

microwave, while Save & Store Essential includes

Koziol

adaptable and ingenious food storage containers for dried goods to maximise and save space.

Being sustainable is also very important to Finnish brand, Happy Sinks.

“Happy Sinks is fighting for happiness and sustainability in homecare by creating sustainable, surprising and super-useful products for cleaning, organising and for minimising bacterial contamination in the kitchen,” CEO and cofounder, Juhani Sirén, enthuses.

“Every product relates to the kitchen or part of the kitchen, that’s where our strength lies, as well as in waste management. Sustainability is very important to us as a brand and we want to help

Originalhome

people to be sustainable as well while solving a problem at the same time.”

The innovative brand launched the KONNA fly trap at Ambiente, which is made of high-quality Finnish wood composite by UPM Biocomposites.

The raw materials are from renewable sources and Finnish wood industry leftovers, so no additional wood harvesting is needed.

It was created after Sirén became frustrated with the amount of fruit flies always hanging around

Microplane Black Sheep series

34 giftguideonline.com.au

his food.

wrapup

“We all know fruits and veggies are good for you, but no one likes a certain group of unexpected houseguests—fruit flies. KONNA is designed to attract and catch fruit flies in an aesthetically pleasing and eco-friendly way.

“KONNA is a small thing that can make a big difference,” he adds.

The cute frog-like design comes in three colours including natural white, lake blue and garden rose.

Happy Sinks also launched a wine glass rack at the fair, designed to fit into the dishwasher. It comes flat packed so it can be put away for easy

Lekue organic range

Workout Mats, Yoga Blocks and Resistance Bands Eco friendly recyclable materials, machine washable mats, local Australian artist.

Featured in: Body + Soul, The Australian, Good Weekend, Better Homes and Gardens, Prevention, Breathe, Travel & Lifestyle.

hello@wildmingo.com.au wildmingo.com.au

MARCH 2023 35

grey and desert sage green, this collection sets an example for sustainable use of resources, says Roex.

“The collection is the perfect mix between Happy Sinks KONNA fly trap

Happy Sinks wine glass rack

performance, health and sustainability.”

storage at any time. Feedback on both new products was

The Leo Graphite range is a versatile

very positive at the fair.

collection of pots and pans, also made

“The fair has been really busy and we had a lot of interest.

of 100 per cent recycled aluminium and

People are just excited to be here after three years and it

a ceramic non-stick coating as well as

feels like we are back to the Ambiente as it used to be.

recycled stainless steel.

“We picked up new customers from Canada, Italy,

“The Graphite cookware collection has all

France, Germany and even the US. In our first year we

you need for a great cooking performance.

were mainly focused on the Nordics—Finland, Sweden

“It’s the most versatile cookware range to

and Norway—but now it’s time to expand a bit.”

cover any job in the kitchen combined with

Belgian based BergHOFF creates durable and

healthy and sustainable cooking.”

sustainable collections for the kitchen including pots and

The Leo Phantom range of recycled cast

pans, knives, cutlery and accessories.

aluminium pots and pans is designed for

The company believes in functional product design

energy-efficient cooking due to the optimal

following the three Rs—reuse, reduce and recycle.

conductive properties of aluminium and

“Searching for the perfect combination between

the full disk bottom that heats fast and

sustainability, aesthetics and functionality is the main goal

evenly without hot spots.

of today’s designers,” says Pieter Roex, product designer

All pots and pans, including the lids,

at BergHOFF Worldwide.

are suitable for use in the oven up to 200

At Ambiente, the sustainable kitchen brand introduced

degrees celsius thanks to the detachable

three new collections, Leo Balance, Leo Graphite and

handles of the pans and the removable

Leo Phantom.

sleeves of the pots.

Leo Balance Cookware is made of 100 per cent

“With a single-handed move you snap off

recycled aluminium combined with a sustainable and

the handle to use your pan in the oven or

healthy ceramic non-stick coating. Available in moon mist

wash up after cooking, it’s that easy.

36 giftguideonline.com.au

wrapup

“You can cook on the hob, pop it in the oven or

robust and easy to care for and can be refilled

serve directly on the table, the choice is yours.”

many times.

Koziol’s new coffee mugs took ‘banter’ to a

Eating-on-the-go has become an integral part of

whole new level at Ambiente. The ISO TO GO

our modern life, but when it comes to containers,

Epic Shit and F*ck thermal mugs will surely get

sustainable concepts are the way forward.

tongues wagging in today’s world.

The MOVE series features a collection of

The double-walled coffee mugs keep the coffee

sustainable concepts for eating-on-the-go. The

at the right temperature for hours so you can take

products are made of Koziol organic bio-circular

it into the office or on your commute to work.

material (ISCC Plus), which can easily be 100

Thanks to flexible fins, the lid sits like a glove on

per cent recycled. They are food-safe, BPA-free,

the cup and allows for comfortable drinking. Zero

dishwasher-safe up to 100°C and are 100 per cent

waste starts right here, because ISO TO GO is

climate-neutrally produced in Germany.

ACCESSORIES

H O M E WA R E S

JUST FOR MUM Make Mother’s Day extra special with eb&ive’s new collection of accessories and homewares.

02 9667 1991 | sales@thekindredco.com.au |

@the_kindred_co | thekindredco.com.au

MARCH 2023 37

Products include MOVE Pizza, MOVE Bowl,

accessible and people love them.”

MOVE Lid, MOVE Menu, MOVE Cup, MOVE

The truffle tool is part of the Master series and

Food and MOVE Tray.

comes with two different blade options for grating

Zyliss has gone back to its Swiss roots,

and slicing. With the straight, razor-sharp blade,

especially with its packaging, but with a very

the truffle can be easily and quickly sliced to the

strong environmental message attached to it as

desired thickness.

showcased at Ambiente.

If you prefer to finely grate the truffle instead,

“For example, the brand has gone back to

simply turn the tool around. With the photo-

kitchen tools with a whole new range and the

etched stainless-steel blade, the truffle can be

handles are now made of recycled wood fibres,”

precisely cut without much effort and without

says Michael Anstee, marketing manager at DKSH,

ripping or tearing.

which distributes the brand in Australia.

“If you are a foodie, this is the perfect gift,” says

“So it’s a departure from their traditional

Anstee. “It’s got the design, the packaging and it’s

products, because of the environmental

something that’s just a little out there in terms of

concerns—new materials, new look.”

being special.”

A lot of companies are playing it safe these days

The new Microplane Black Sheep grater series

and instead are opting for subtle changes such as

was also on display at Ambiente and comes

different colours or packaging, but Microplane’s

in a completely black look—it is, so to speak,

truffle slicer is another product to look out for,

the ‘black sheep’ among the graters, but in a

says Anstee.

positive sense.

“Truffles have become very mainstream, we are

“The design inspires with its unique and

growing them now in Australia. They are more

extravagant appearance and the combination of

Lightmakers

KARE Design

38 giftguideonline.com.au

wrapup

soft curves and sturdy, solid stainless-steel frame.

In its functionality, look and feel, the Black Sheep— in all-black stainless steel—is a design object and a real eye-catcher in any kitchen.”

The series offers five blade options including Zester, Fine, Coarse, Ribbon and Extra Coarse.

Full Circle has always been known for cleaning products with a strong environmental focus,

MOVE Menu

however, at Ambiente the brand was showcasing its new kitchen gadgets range.

“The idea behind Full Circle has always been items that you use every day made with 75 per cent less plastic, so huge benefits to the planet.

A lot of Full Circle’s customers asked for a kitchen range but with the same sustainable qualities and so the demand was there to expand into a Lekue veggie range

new category.”

The sustainable line of stainless steel gadgets is

“They didn’t use bamboo, which they normally

made with uniquely engineered handles, utilising

would, because it is not dishwasher safe. For

a bonded kraft paper that has the best qualities

example, the garlic press, it’s easy to clean and

of wood while being naturally antibacterial,

sustainable. It comes with a removable handle and

dishwasher safe and comfortable to grip.

you can put both parts in the dishwasher. People

Cooee Design

love it and feedback has been very positive.”

The collection also includes an ice cream scoop, zester, coarse grater, straight peeler and a can opener.

The next Ambiente is held from 26 to 30 January 2024, again in conjunction with Christmasworld and Creativeworld. G BACK TO CONTENTS

MARCH 2023 39

Ginger Ray peeking bunny Easter napkins

Chinoiserie bunny figures (set of 2) by Pretty Homestyle Bears & Bunnies Rosie & Penelope the bunny rabbits from Evie and Skye

Easter is just around the corner, so here are some trends to look out for ranging from classic bunny motifs to decorative pastel colours when filling your store shelves with products for this festive holiday.

HOP

INTO EASTER

Easter side table decoration with pastel candles by Lights4fun

Four rabbits and Easter bonnet special occasions cushion by We Love Cushions Easter décor set by Truffle Tablescapes

40 giftguideonline.com.au

trends

Classic hellebore linen napkin from Rebecca Udall

Society of Wanderers pineapple thrills bunting from Antipodream

A5 rabbit notebook by Samantha Hall Designs

Spring pink & white flower wreath from Home Luxe Co

Jasnor (Australia) GUND animated flora bunny, wholesales for $45.45.

Jasnor (Australia) Beatrix Potter Peter Rabbit with chicks soft toy, wholesale for $29.50.

Peter Rabbit luxury Easter crackers from Annabel James

Nordic Rooms limited release Easter collection, retails from $9 to $27.

BACK TO CONTENTS

MARCH 2023 41

TAKING CARE OF BUSINESS As we are approaching Mother’s Day we want to celebrate women who run a successful business and are raising a family at the same time.

Mana Simpson, Foxy Beginnings When did you launch Foxy Beginnings and what inspired the launch?

Foxy Beginnings launched in 2019. When I had my daughter Freyja in 2018, I couldn’t find

Mana Simpson

any toys that were sustainable, beautiful and contributed to a meaningful cause amongst the

the market and I became inspired to create a brand

abundance of plastic on offer. Gender equality—

where they could become accessible to everyone.

especially in developing countries like Iran where

Why is sustainability important to you?

I was born—was also always something that I

Whatever we do, we do to ensure that the next

wanted to play a part in improving.

generations—our children and grandchildren—

These two desires are how the concept of

will have a healthy planet to live on. Our global

Foxy Beginnings came to life. A business where

population is growing quite rapidly and if we do

dolls are made by women artisans from their

not focus on reserving and maintaining our natural

homes in the developing world, providing

resources, there will come a day where we can no

them with sustained employment and financial

longer support the population on earth (and, let’s

independence.

face it, we have not yet achieved technological

How do you go from being an aerospace

advances to allow us to live on any other planet).

engineer to developing toys?

Sustainability not only improves the quality of

I think I owe that to Freyja, my daughter. It was

our lives now, it also protects our ecosystem and

through searching for gifts and toys that were

preserves natural resources for future generations.

socially, environmentally and ethically responsible

How do you balance work and family?

that my attention was brought to the shortage in

If I am completely honest with you, I don’t believe

42

giftguideonline.com.au

mother’s day

I have managed to balance work and family and I

As women and mothers, we are acutely

strongly believe that trying to reach a completely

aware that we are judged more harshly at work

balanced life is unrealistic. I take things as

against our male colleagues and that we are

they come.

overlooked more.

There are times that I need to spend more time

Trying to juggle all these, when you also have

on work, so I have to sacrifice the hours I would

children at home who need 100 per cent (and

have had with my family and there are times that

more) of your focus and attention is hard and

go the other way around. I have also learned the

eventually something needs to give.

importance of delegating to my trusted team,

I personally applaud any woman who has taken

where I can.

their faith in their own hand and started their own

Truth is, I have given up trying to be perfect.

business. Ladies, teach your daughters to do the

I just do my best and that should be enough,

same because we need more women-owned

because—like any other person—I only have 24

businesses, where mums can work around their

hours in my day. I work full-time, I run a business,

children and family life.

I am a mum and a wife and always strive to do Mana Simpson and family

each to the best of my ability (whatever that may be, in the moment).

Why do you think so many mums are starting a business?

I believe it is because the corporate world has not yet reached the point that can accommodate mothers in the workplace flawlessly. There is so much that is expected of us at work. We need to be 100 per cent present, 100 per cent focused and if you work in a majority male dominated industry like I do, you better not make any mistakes for the entirety of your career, because, trust me, the corporate world will not let you forget about it.

MARCH 2023 43

team and then trust them to do the job. There is no one person in the world that is proficient in every skill set.

Thirdly, surround yourself with those who believe in your vision and mission, because sometimes you will fall, you will lose or you will feel overrun. So, in those moments when you start doubting yourself, doubting your mission and doubting your capabilities, you need those people in your corner to remind you why you are doing what you are doing. They will help you to remember why you need to get up, dust yourself off and get back on it; hopefully this time harder, Mana Simpson with daughter Freyja

smarter and with much more experience.

What would be your top tips for other mums

Failure is completely unavoidable when you start

who are looking to start a business?

your business, so it’s important to accept it as part

The first tip would be: just start something. It is

of the journey to success. Then you will be able to

frightening to start a business but you do not need

learn from it and come back as a smarter and more

to know everything, you just need to know how to

experienced businesswoman.

take that first step and then learn the next steps as

Tell us more about your latest collection?

you progress. Your business plan and marketing

The latest collection that is in development at the

plan do not need to be completely flawless. Just

moment is a philanthropic effort with City Church

put your thoughts down and then refine them

of Indonesia to train and up-skill ‘at risk’ women—

as your experience grows. There are also some

mostly women who are survivors of human

amazing free resources available that you can

trafficking—to handcraft our new design.

access, as you learn your way into the business.

This project has been a long time coming and I

Secondly, delegate as much as you can. Be the

cannot express how excited we are to welcome

project manager of your business, not the worker.

these beautiful, brave and courageous ladies into

Hire people with the skill set you need in your

our Foxy fam.

44 giftguideonline.com.au

mother’s day

Gabrielle Palma, Snug as a Bub + Co When did you launch Snug as a Bub + Co and what inspired the launch?

Snug has been in the pipeline whilst pregnant with my fourth baby and we launched a small wholesale collection late 2022.

As a mum of four, I have come to use so many baby products over the years and a muslin swaddle has been a consistent go-to for all my babies.

As a mum, I am surrounded by a saturated market of ‘beige’ baby products. I wanted to create a range that was truly unique and beautiful,

Snug as a Bug cot quilt

caption

FLORAL | GREENERY | HOMEWARE | christmas

reliancetrading.com.au (03) 9372 3555 sales@reliancetrading.com.au Unit 1/88 Dynon Road West Melbourne VIC 3003

MARCH 2023 45

take you right through to toddler years. They’re great as a cosy blanket and easy to cart around, whether you use it as a blanket for day care or a little picnic rug.

I have collaborated with a variety of talented illustrators to bring you the most unique, beautiful designs appropriate for Snug as a Bug cot sheet

all tastes and genders.

something that will become

journey, share the first birth

Why is sustainability

an heirloom piece, that you

photo, come home from the

important to your brand?

can look back in photos and

hospital, first sleep through the

We really love our beautiful

recognise. Motherhood is

night, snuggly cuddles on the

planet and care deeply about

already beautiful but our range

lounge—the ups, downs and in-

what happens to it. All Snug as

makes it just that little more

betweens, we want to be there

a Bub + Co products are made

beautiful.

to support you through this

from GOTS certified organic

Why are you launching your

beautiful chaos.

cotton.

website to the public?

Tell us more about the new

Keeping your bub snug in our

Launching directly to our

collection?

products knowing that we have

customers is our main priority.

Our collection consists of

removed harmful chemicals,

Being able to communicate to

100 per cent organic muslin

irritants and pollutants from our

the person actually using our

swaddles, bassinet sheets, cot

cotton supply chain is a priority

products is hugely beneficial

sheets, cot quilts and lounge

to us. Our goods are packaged

and having the opportunity to

covers. Our swaddles are multi-

in reusable cotton bags. All our

hear feedback on our products

purpose and can double as a

packaging bands, look books,

will enable us to improve and

nursing cover, light blanket for a

product inserts and marketing

grow over time.

toddler and cover for the pram.

collateral are printed on 100 per

We want to be part of their

Our cot sheets and quilts will

cent recycled paper, and we

46 giftguideonline.com.au

mother’s day

Snug as a Bug cot quilt

have made significant reductions in the amount of printed marketing material we produce.

Our postage bags that carry our product are biodegradable cornstarch bags.

Snug as a Bub + Co is an extension of ourselves and our family and it’s important to us that we remain true to our values, so always try to take care of our beautiful planet, she’s worth it.

How do you balance work and family with small kids at home?

I’m not going to lie, it’s is very, very hard.

Two out of my four babies are at school now,

Spoil Mum this Mothers Day

Visit our website to check out our full range and regular updates at www.allgifts.com.au or contact us at sales@allgifts.com.au / 03 9746 1500 MARCH 2023 47

my eldest, my daughter is diagnosed with autism

but it is also extremely exhausting, repetitive and it

spectrum disorder and attends a special school,

can be very lonely—sometimes talking to a two-

which makes life that little more challenging.

year-old all day can take a toll.

I have always wanted to be home with my kids

We as women crave that social interaction and

and really embrace the journey of motherhood,

purpose. My main priority is being the best mum

but most of us all need to earn an income, so I

I can be to my children and to do that I need to

wanted to do both.

be the best I can be within myself by being happy

I love mothering but I have a creative mind and

and balanced.

always feel the urge to create and sell, it is just

Eating well, exercising and filling my

something that I need to do to keep balanced and

entrepreneurial cup keeps me balanced. I believe

content in life.

this is a common goal for so many mums, hence

As we grow it is inevitable that we will have to

why so many mums are taking that risk and starting

outsource as my husband and I simply can’t do it

their own businesses.

all, but we are definitely enjoying the journey.

I’m so proud to be a part of this community of

Why do you think so many mums are

strong, independent women and being able to

starting their own business?

interact with them through forms of social media,

Motherhood is so very rewarding and beautiful

collaborations, business relationships and events is one of the many reasons to start a business.

What would be your top tips for other mums who are looking to start a business?

Don’t overthink it, start small but think big. When thinking of an idea, stay close to your own life and something you are familiar with. It will come as second nature to you and then it won’t feel like a chore, more like a passion.

People often say, ‘don’t you get scared because the baby market is so saturated’ and though it may seem daunting I always remind myself, I’m not

Snug as a Bug cot sheet

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here to dominate, I just need a slice. G

mother’s day

Shoulder bag from Hue Lane, wholesales for $95. huelane.com.au

Intrinsic Mother’s Day greeting cards, wholesales for $2.95. www.intrinsiconline.com

Annabel Trends Best Mum range, wholesales from $8.15. www.annabeltrends.com

With Mother’s Day just around the corner, we have selected the latest products and gifts that will fly off your store shelves.

Jasnor (Australia) Say What thermal wine tumbler, wholesales for $13.65. www.jasnor.com.au

Allgifts Australia 100% cotton tea towels, wholesale for $4.80. www.allgifts.com.au

eb&ive Diaz snood by The Kindred Co, wholesales for $10.40. www.thekindredco.com.au

MARCH 2023 49

Annabel Trends Cosy Luxe collection, wholesales from $9.85 to $42.70. www.annabeltrends.com

Artwerx Australia stainless steel elephant wind spinner, wholesales for $23. www.artwerxaustralia.com.au

Urban Rituelle Botanica hand cream, body wash and lotion, wholesale from $11.80 to $17.25. www.urbanrituelle.com.au

Luxe perfume body oil from Asriq, retails for $139.95. www.asriq.com.au

Reliance Trading artificial rose spray, wholesales from $5.75. www.reliancetrading.com.au

50 giftguideonline.com.au

Natural stone wrap bracelets, wholesale for $24.75. Bramble Bay Co, www.bramblebayco.com

mother’s day

DLUX Accessories scarves from Complice, wholesale from 39.50 to $45. www.d-lux.com.au

NF Living figurines from Nicholas Agency, wholesale from $6.50 to $13.95. www.nf.net.au

Intrinsic Mumma Love handcream, wholesales for $11.81. www.intrinsiconline.com

Crossbody bag from Hue Lane, wholesales for $80. huelane.com.au

Jasnor (Australia) Defined mum large desk sign, wholesales for $3.15. www.jasnor.com.au

eb&ive Helena clutch by The Kindred Co, wholesales for $18. www.thekindredco.com.au

MARCH 2023 51

Luk Beautifood instant glow tinted complexion balm, retails for $45. www.lukbeautifood.com

Urban Rituelle Botanica scented soy candle & diffuser, wholesales from $13.65 to $22.70. www.urbanrituelle.com.au

eb&ive La Vida stone earrings by The Kindred Co, wholesale for $14. www.thekindredco.com.au

Reliance Trading artificial Candice & Camille rose real touch, wholesale from $2.70. www.reliancetrading.com.au

Jasnor (Australia) Disney Gifts Dumbo photo frame & mug, wholesale for $15.90 & $13.65 respectively. www.jasnor.com.au

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DLUX Accessories Mantra plum from Complice, wholesales for $40.50. www.d-lux.com.au

mother’s day

eb&ive Heritage necklace by The Kindred Co, wholesales for $16. www.thekindredco.com.au

Essential purse from Intrinsic Enterprises, wholesales for $14.08. www.intrinsiconline.com

Intrinsic Mumma Love collection, wholesales from $11.36 to $15.68. www.intrinsiconline.com

NF Living frame collection from Nicholas Agency, wholesales from $4.35 to $26.95. www.nf.net.au Reliance Trading artificial hydrangea stem, wholesales from $5.95. www.reliancetrading.com.au

ManukaRx pro-ageing collection, retails from $30.95 to $41.95. manukarx.com.au

BACK TO CONTENTS

MARCH 2023 53

IN RESIDENCE

THE HEN HOUSE

STEP INTO AUTUMN As we are leaving summer behind and move into the cooler months, here are some window displays to inspire your own visual merchandising story for the next season.

ULA CLOTHING 54

giftguideonline.com.au

ULA GIFTS

28 LANGSIDE

visual merchandising

ANTHROPOLOGIE

CASA DOS FORROS

ROSE & RIVER

LIGA ECO STORE MARCH 2023 55

56

THE PET BOUTIQUE

KAMIEL & CO

BRAMLEY & WHITE

CLOSET & BOTTS

giftguideonline.com.au

visual merchandising

LISA’S

NIDDLE NODDLE

GLOUCESTERSHIRE GUILD

ATKINSON PRYCE BOOKSHOP BACK TO CONTENTS

MARCH 2023 57

Changing LANES Giftguide chats to Spoilt Gift and Homewares owner, Chelsea McIntosh, about how the pandemic affected her retail business and the steps she has taken to move forward.

Chelsea McIntosh

W

hile

owner, Chelsea McIntosh, her

Indeed, when McIntosh

we are

business was literally flipped on

started Spoilt Gift and

finally

its head overnight.

Homewares in May 2005 she

leaving

“We were structured around

had been working in an office

the Covid restrictions behind,

serving the CBD workforce

tower in Melbourne and realised

the pandemic has permanently

and tourists, and what we

there was a huge opportunity in

affected many retailers who

thought was our strength—our

the Melbourne CBD.

had to pivot to survive and do

proximity to a large customer

“Seeing thousands of people

whatever they could to get

base—became a massive liability

enter office towers each day,

through the crisis.

as the CBD was deserted,”

with very limited retail near their

For Spoilt Gift and Homewares

she remembers.

workplace, I quickly realised

Spoilt Gift and Homewares

58

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Spoilt Gift and Homewares

retail

there was an opportunity to fill a

stores. Although our website is

gap in the market. After seeing

now a big part of our business,

the success of our first store we

it is like running a separate

soon opened another at the

business, so you have to be

other end of the city. Over the

able to allocate the time and

following 10 years we ended

resources to make it a success.

up with eight stores, seven of

“Secondly, I had to be

which were in Melbourne CBD

prepared to close or relocate

and our online store was then

my stores. I think the hardest

launched in 2009.”

thing was to learn how to take

However, Covid threw a

the emotional connection out of

Highpoint Shopping Centre

Ascot Vale

spanner in the works and she

my decisions and do what I had

admits 2022 was her toughest

to do to survive.

year yet.

“Lastly, it forced me to

“I would love to say we are

understand the financial side

stronger on the other side, but

of my business better. I am

the truth is Covid hit us really

going to sound like a broken

hard being in the CBD. That

record, but you must know your

being said I have had to really

costs. It’s great to have huge

change my way of looking at

revenue, but if your costs are

my business and certainly now

too high you will still struggle.

understand Spoilt a lot better.

Understand your margins and

“Firstly, we really took the time

your breakeven point.

the past few years to build our

“I think like many brands we

online presence, relaunching

have been so caught up in sales

our website in 2020. This was

like Black Friday, that we are

not only to increase our web

impacting the chance to cover

orders, but to also help with foot

our overheads. With costs such

traffic to our bricks and mortar

as wages, rent, insurance and

Lonsdale

Staff at Spoilt Gift and Homewares

MARCH 2023 59

so on going up, we really can’t be profitable if we

“Covid had such a terrible impact on our bricks

are on sale all the time. It is important that we back

and mortar stores, so our online store became a

our brand and customer service to not have to

crucial part of our survival. We were actually in the

discount too often.”

process of launching our new website in March

Now in 2023, McIntosh only has two stores left

2020, so the timing resulted in amazing growth

in the CBD. “Where we could exit our leases, we

on our online store. With a new platform and

moved our city stores to the suburbs. We now

procedures in place, we were able to capitalise

have stores in Port Melbourne, Ascot Vale and

quickly on the opportunity that the lockdowns

Highpoint Shopping Centre and have put more

presented for online shopping.”

focus on building the brand online.”

Indeed, one lesson she has learned is that as

Although Spoilt has always had an online

a business owner you shouldn’t just focus on

presence, it was never a focus until 2020.

revenue but also how profitable that revenue is.

McIntosh admits she saw it more as a marketing

“With the industry changing so much in recent

tool for her bricks and mortar stores and really

years with online taking a large market share and

should have been more proactive sooner.

suppliers selling direct to customers, we have really had to look at what makes us different.

When you are an on seller of other brands, it’s hard to stand out from the crowd.

“This has made us look at what we excel at and that is bringing together a selection of the best Australia has to offer in the one store, coupled

Spoilt Gift and Homewares

Spoilt Gift and Homewares

with amazing customer service in store and online.

“We are always on the hunt for new and exciting gift lines. We follow trends on social media in Australia and overseas. I love going to the Australian trade fairs and of course reading local media such as Giftguide and supplier catalogues.

“We want to discover products that really wow

Spoilt Gift and Homewares

60 giftguideonline.com.au

Spoilt Gift and Homewares

us—things that are a bit different and unique.

retail

Spoilt Gift and Homewares

Spoilt Gift and Homewares

Spoilt Gift and Homewares

Spoilt Gift and Homewares

There is definitely a strong trend to support local businesses and this year we will be looking for more Australian designed gifts as we have seen a big increase in customers traveling overseas.”

Recently, Spoilt Gift and Homewares expanded its homewares section, an opportunity that presented itself as McIntosh moved stores out of the city and was able to have bigger floor space.

“Customers shopping local are definitely happier to buy bigger items and are often looking for home décor.

“I also think the last few years has meant many of us are spending more time at home, so house pride has seen customers looking for new homewares to give their home some personality.

“I think we will see a lot of fun bold colours and patterns this year in homewares and fashion. I am

spend it is important that you have the right stock.

also expecting to see a lot of coloured glass and

Don’t be afraid to discount old stock to make way

warm tones of brown and reds for winter. With still

for exciting new items. If you need to reduce your

a strong focus on sustainability and eco-friendly

spend on stock, consider the 80/20 rule.

products, we will also see beautiful soft natural

“Within reason many businesses will find that 80

colours in home furnishing, complemented with

per cent of their sales come from 20 per cent of

textured fabric and dried natural foliage.”

their products. So, focus on what is working for

Looking ahead, McIntosh believes 2023 is

you and make sure this is what you are spending

going to be tough with the ever-increasing cost

your money on and that you are marketing in your

of running a business coupled with the fact that

window and on social media. Spoilt has always

people are doing it tough with all the interest rate

had a strong emphasis on new and exciting

rises and inflation generally.

product but they must offer value for money, this

“As customers are likely to be watching what they

will definitely be a focus for 2023.” G

BACK TO CONTENTS

MARCH 2023 61

revolutionising

THE SOCIAL COMMERCE EXPERIENCE Are shoppable videos the future of ecommerce? Why authentic storytelling is key to cutting through the noise of ecommerce.

T

he pandemic has had a

convenience of online shopping, but on the flip

monumental impact on the

side, they are facing the challenge of a limited

ecommerce industry, instigating

understanding of their purchase through a lack of

a rapid-fire change in consumer

product visibility online.

behaviour. Bricks and mortar shopping

Today there are an estimated 24 million

experiences have been replaced with a digital

ecommerce sites across the globe and it is

shopping landscape, with more than two billion

forecast that by 2040 nearly 95 per cent of

online shoppers scouring the internet globally for

all purchases globally will be made online or

their next purchase.

through a digital platform. Business owners find

Consumers are enthusiastically buying into the

themselves in a situation where competition is

62 giftguideonline.com.au

ecommerce

Consumer expectations for content have evolved since the inception of social media and the growth in the popularity of short-form, authentic and off-the-cuff video heavily influenced

by TikTok, Instagram Reels and Snapchat, means an increasing number of people consider it the new norm.

This change in buying behaviour along with the rising demand for short-form video has revealed that marketing tactics need to be redefined to be about immersive, customer-centric content, not just disruptive messages. TikTok’s monumental success can be attributed to its ability to allow brands to inspire their fans in authentic and entertaining ways and that’s what consumers want—genuine connections with authentic brands.

Recent statistics also reveal that the average increasing faster than the market is expanding and

person spends nearly two hours a day watching

drop-shipping is gaining huge traction. It is now

videos and video posts attract 48 per cent more

more and more difficult to stand out in an overly

views than static posts.

saturated market.

These subtle shifts to video across multiple

“Audiences of tomorrow demand more

platforms are a sign of more significant shifting

complexity and authenticity,” says video-

trends in consumer behaviour—and that the future

based platform Tolstoy co-founder and CEO,

of ecommerce lies in video content.

Dov Kaufmann.

“The writing is on the wall and it’s telling us that

“Australians are very forward thinking and

to stay front-of-mind in audiences of the future,

receptive towards new ecommerce models,

brands need to up their game in terms of creative

which is why Australia remains an extremely

storytelling and the representation of their ethos,”

important market for us.”

says Kaufmann.

MARCH 2023 63

“The globally minded

storefront by capturing an

or founder story, announce a

audiences of tomorrow

audience’s attention with an

new collection and gain their

demand more complexity,

experience as immersive as

audience’s attention, interest,

more authenticity and more

TikTok, with eye-catching

and overall, their trust.

transparency. Marketing tactics

product videos to show how

It also offers viewers the

like interactive and shoppable

their products look in real life,

opportunity to ask questions

videos can channel the desire

on real people.

or see and interact with the

for authenticity and help

Videos can be embedded

products they’re interested in.

businesses build the valuable

in ecommerce sites, sent via

This not only saves brands in

connections they need to

SMS and email or displayed as

cost and time, but it provides

succeed and stand out from

stories, a carousel or widget,

them with more targeted leads.

their competitors.

enabling users to scroll through

“Marketing in 2023 is

videos to view products and

Product demonstrations

poised to be about making the

buy directly from the videos

Interactive product

shopping experience more fun,

with ‘add to cart’ or ‘shop now’

demonstrations allow potential

convenient and meaningful.”

buttons.

customers to experience a

So, what marketing tactics can we expect to see in 2023?

product and all its features Interactive videos

through a self-guided,

Shoppers of all ages now

clickable process. By providing

Shoppable videos

turn to their devices to make

each customer with the

With over 82 per cent of

purchases. Interactive videos

opportunity of a personalised

all consumer online traffic

are a highly effective marketing

demonstration, they’re able to

spent viewing video content,

tool that allows brands to send

view the product in a way that

businesses are realising the

users on a unique journey where

interests them, thus avoiding

tremendous potential of this

there’s more of a person-to-

unnecessary information

incredibly effective tool.

person conversation or personal

and potentially boring

Shoppable video is rapidly

experience. This allows brands

the customer.

transforming the ecommerce

to share their recommendations

A product demonstration

64 giftguideonline.com.au

ecommerce

can be as complex as allowing

Competitions and games

continue—to accelerate. Brands

a customer to explore the

Competitions and games are

are optimally positioned to

intricacies of an engine

prize-driven strategies that

embrace technology like

or as simple as displaying

encourage people to participate

shoppable videos to meet

different clothing items on

and engage with a brand in

their customers’ need for

different models with different

the hopes of a reward. This

an immersive, personalised

body types.

marketing tactic can help a

online experience.

business obtain multiple goals

For retailers, there are

Virtual reality

such as increasing brand

opportunities to develop new

Virtual reality (VR) marketing

awareness, encouraging

types of shopping experiences

incorporates the full immersion

customer loyalty, increasing

by meeting their customers

of a customer into a virtual

sales and obtaining customer

where they hang out online and

world. This can connect a

information with little effort.

by connecting in new ways and

customer with a brand or

Not only are people more than

engaging influencers/creators.

product by engaging a variety

willing to share their details

For brands it means embracing

of the customer’s senses,

when it comes to entering

the shift from big to small,

encouraging more interaction.

competitions and playing

empowering small businesses

VR allows brands to create and

games, but they will also share

and engaging directly with

imbed memorable experiences

achievements around social

consumers through social

as well as bring an entertainment

platforms which can further

platforms.

factor to advertising. This is

boost awareness.

One thing’s for sure, says

more immersive than a customer

With more and more people

Kaufmann, video is a must in

scrolling down a static catalogue

spending time at home

the ecommerce operations of

and encourages visitors to

and working remotely, the

the future, a model that retailers

spend more time viewing the

demand for and consumption

and businesses must embrace

products, interacting with the

of authentic storytelling

if they wish to stay relevant

brand and ultimately increasing

and genuine connections

and successful in this highly

the chance of sales.

with brands has—and will

competitive market. G

BACK TO CONTENTS

MARCH 2023 65

Colour me

HAPPY

Annie Sloan

66

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interior

We chat to colour expert Annie Sloan, who is committed to making the world a more colourful place, saving unloved furniture from landfill and giving people the tools to transform their homes with highly pigmented quality paints inspired by her love of art.

A

uthor, colour expert, artist and designer Annie Sloan is one of the world’s most popular experts in the field of decorative painting. She is the founder of Annie Sloan Interiors, a family run, international interiors business based in Oxford, UK.

The company was established in 1990 after Sloan invented her revolutionary Chalk

Paint designed to transform furniture. The company now creates wall and satin paints, decorative finishes, stencils, decoupage papers, brushes and much more.

Living room: Capri Pink sideboard, mirror and vase, Louis Blue wall, Louis Blue and Greek Blue floor

Tell us a little bit about what you do?

I paint, make colours, write books and design.

I run my company Annie Sloan Interiors from my Oxford HQ. My paints are stocked by a network of handpicked, highly trained independent business owners with a passion for my paints.

I am very hands-on and am in the workshop every day, when I am not travelling around the world visiting my stockists. I create new paint colours and finishes, write books and my bookazine The Colourist, create designs for stencils and decoupage papers, direct photo and video shoots and chat to my customers on Instagram.

MARCH 2023 67

world and always come back with sketchbooks full of ideas. When I travel, I also make sure I visit the local art galleries.

I was in New Mexico last autumn and took time out of my work schedule to visit Georgia O’Keeffe’s house in the desert. I love to see where other artists lived and worked. I am well-known for my love of Charleston House and the Bloomsbury Set continues to be a wonderful source of inspiration to me.

I also love the arts and crafts of different countries. I am very inspired by art from Africa (where I lived as a child) and India, which is so Annie Sloan

culturally important and where so much of what

Who or what inspires you?

we think of as European art came from.

Art, going to art galleries and art books mainly.

Where did you first find your creative

Art is everywhere. It can be a painting hung

inspiration?

in a gallery or it can be more practical things

I was born in Sydney to a Fijian/Cuban mother

like pottery and ceramics. I love the decorative

and an art loving Scottish father. He had paintings

painting on 19th Majolica plates, for instance. My

on all his walls, lots of books about artists and I

shelves are heaving with beautiful art books which

was also dragged around art galleries all the time,

I find an endless source of inspiration.

so I was surrounded by art from an early age. But it

I also love looking at architecture and the colours

wasn’t until we moved to England when I was 10

of old buildings, decorative details and design. In

that my love of drawing started.

New Orleans I recently spent a day drawing and

I have a vivid memory of my father taking me

painting all the wonderful colourful combinations

along to an artist friend’s house. I was mesmerised

on the shot gun houses there.

by the sight of him standing at an easel painting,

Travelling to different countries is another major

while my father talked to him. The fact that he had

source of inspiration. I have travelled all over the

a tank of tropical fish in his studio made him all

68 giftguideonline.com.au

interior

the more fascinating. I was in heaven. It was this

There are two things I find incredibly important

encounter that first gave me the inspiration to start

to help me get into the zone for painting—water

drawing, which is where it all began.

and light. I like to work anywhere I can be alone to

I did a degree in Fine Art at Croydon School of

get in the ‘zone’ to paint. Once I’m there I find it

Art (where one of my contemporaries was Malcom

easy to be creative, but I need peace and quiet. I

McLaren, who went on to manage the Sex Pistols).

am not good when I am asked to paint to order.

An MA in Fine Art at Reading University followed

When travelling I always take a sketch book

and then I lived in an artist’s collective in East

so I can draw and paint when I’m away. I have a

London and painted murals for a living.

wonderful little portable palette of paints I bought

It was there I started learning about pigments,

from a museum store that always travels with me.

paint and different paint techniques. That led to

Drawing all the time is so important to me. It helps

me writing my first book, The Complete Book of

with hand-eye coordination and also forces me to

Decorative Paint Techniques (since then I have

really look at things.

published 26 books on paint effects, colour and

What is your favourite colour combination

interior design).

and why?

I started teaching paint techniques and soon

It is always the last one I saw. I do have some good

realised there was a gap in the paint market which

old favourites though—blue and brown, blues

led to me launching Chalk Paint. It quickly gained

and green, and pink and orange. But the colours I

a global demand and my company was born.

love change all the time, depending on where I’ve

Over 30 years later and I am still making paint in

been or what I’ve seen. I’m not led by trends. My

my factory in Oxford, where we remain a proud

colour combinations are much more likely to be

family-run business.

inspired by a 20th century British painting or the

Where do you like to work and why?

faded colours of the backstreets of Sicily.

I have a workshop at my HQ, but I do find I get

How has your style as an artist developed?

interrupted a bit too much trying to paint at work.

It’s hard to see your own style, but I’d say I’ve

I also have a studio at home in Oxford where I

become more spontaneous, free and confident.

find it a bit more peaceful to work. I also have a

When I first went to art school, I realised quite

beautiful old house in France where I love to paint

quickly that when I tried too hard, my painting

in the summer.

wasn’t great. It was much better when I went with MARCH 2023 69

Annie Sloan

the flow. It comes back to the right brain/left brain

upcycling and I’ve noticed a real thirst for my paint

thing. I can be in one or the other, but not at the

as an alternative to buying new.

same time.

I’m hearing from lots more people who want

What are the interior trends you are seeing

to paint to be sustainable, to save furniture from

for 2023 and how can people incorporate

landfill and to prevent deforestation caused

these into their homes?

by mass furniture production. Which is all very

The most strident trends of 2023 seem so far to

noble and the fact it saves you money and looks

be very wholesome. Perhaps after the ravages of

beautiful, too?

Covid we’re all reassessing what’s important in

So the best thing you can do to dip your toe

life. People are rediscovering my old books on

is to ‘shop your home’ rather than buying new.

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interior

Chalk Paint something you already own to give it

our website and we reuse water throughout our

a new lease of life and you’ll have the excitement

manufacturing processes.

from the feeling of having something ‘new’, but

These are new things that we’ve only been

with the longer lasting satisfaction of creative

able to do since new technologies have become

empowerment and the pride that you expended a

available, so for me it’s very important to stay

little bit of effort to make life more beautiful and it

involved and remain up to date and constantly

really worked.

reassess how we are operating to make sure we’re

How have recycling, upcycling and

always using best practice. So, I think we’ll see

sustainability impacted the way you work

more breakthroughs in how we operate.

and the products you create and where

What can we next expect from Annie Sloan

do you see this (trend) in the next five to

in Australia?

10 years?

I’ve got such thrilling news for you regarding

Sustainability has always been important to me.

Annie Sloan in Australia. A new paint colour,

I think it’s partly to do with spending such a long

inspired by my homeland. I was born in Australia

time as a struggling student; I studied fine art

and lived on a small holding out in the sticks until

for seven years which gave me the confidence

I was 11. I feel a great affinity with the country and

to create my own designs (whether that was

one of my closest friends is a proud Aussie. I love

clothing, furniture or whatever). Necessity is the

the sense of humour, the straightforwardness

mother of invention and that mindset has stayed

and the style of their interiors. I think Australians

with me; I would hate to buy something new

are very cool.

when I could give something old a second act.

My latest paint release, coming March 2023, is a

I think there’s great romance in that and I hope we

brand-new colour inspired by the eucalyptus trees

just see this trend gaining momentum.

of my childhood. It’s a silvery sage green named

With the extra pressure on companies to be

Coolabah Green. It’ll create a feeling of calmness

transparent about how they help the environment

and sophistication. It will look beautiful indoors

and what they’re doing to minimise their impact

or outdoors. I’m always looking for new stockists

on the planet comes lots of new initiatives. We

in Australia so if you’re interested in being a local

use those fabulous potato starch fillings in our

champion for colour, community and sustainability

packaging, we plant a tree for every UK order from

then please email stockists@anniesloan.com. G

BACK TO CONTENTS

MARCH 2023 71

GOOD

AS

IsAlbi CEO Ian Hardy reflects on his time in the gift industry after resigning from the company.

By James Wells

A

fter almost

from Melbourne, now living

three

in Sydney, he has a positive

decades,

disposition and brings great

IsAlbi CEO

energy to the business.

AS IT GETS

Ian Hardy

Ian Hardy is stepping down

Coming from Procter & Gamble,

“Simon will bring a fresh set

from the business he spent

he also comes armed with a

of eyes to the business and in

almost his entire career growing

wealth of industry knowledge

this fast changing world, it can

and developing.

and experience.

only benefit our team and our

His replacement has already

“When I met Simon, I knew he

customers. A fresh set of eyes,

been found in Simon Fraser, who

would not only be compatible

a new burst of energy and an

joined the business on 1 March.

with IsAlbi, but also the gift

alternative point of view will

“I wanted to find a successor

and homewares category.

ensure the business goes from

who fits with the culture, who

His pleasant disposition

strength to strength. I believe

understands our business and

and approachable nature make

our clients will be the big

holds likeminded values,”

him a natural fit for the market.”

winners here.”

Hardy explains.

Hardy will continue working

The creation of IsAlbi took

“Simon is a people person

within the business as an

place at the beginning of

who believes in fostering a

executive director of growth

Covid with the merger of two

dynamic culture. Originally

and brands.

companies, Independence

72 giftguideonline.com.au

profile

Studios and Albi. Combined,

new leadership format will allow

this business became the largest

the company to go from strength

gift and homewares provider in

to strength. Our commitment

the southern hemisphere.

to supporting customers and

“Prior to the merger, we

finding complementary brands

identified a lot of synergies.

and products remains strong.

Both businesses shared the

Our focus continues to be

same amount of independent

providing original, unique and

accounts, around 4,000 each.

coveted products to market,”

Notably, there was a crossover

Hardy adds.

of 25 per cent. We could see

James Smail and Hardy built

the benefits of cross-pollinating

Independence Studios from the

and offering customers a

grassroots, before the sale to

complete end-to-end service

Oaktree capital four years ago.

door-to-door.

“I remember answering a

“Since Covid we have

30-word advertisement in the

introduced a new third party

Sydney Morning Herald. I sat

logistics provider and brought

down opposite James to be

on a new ERP computer system.

interviewed, in a tattered wicker

Both advances have dramatically

chair, opposite a fax machine

streamlined operations.”

balancing precariously on two

With experience and expertise

ratty milk crates. The job was

across the kitchen, home,

for a sales rep and he asked

décor, giftware, artificial flowers

me: ‘what can you do for me’?

and plants categories, IsAlbi

I immediately asked him the

has become a one-stop shop

same question back. I got the

for brands.

job. The rest is history.

“I am committed to continuing

“There were less than 10

my work in the business. Our

people working in the business

Above and below: Independence Studios stands thoughout the years

Independence Studios stand

MARCH 2023 73

at the time and we had

orders out one sweaty Saturday

“Our graphic designer,

products like Magic Tree, Magic

afternoon,” Hardy laughs.

Simone Wrightman, has been

Garden and kaleidoscopes.

They soon outgrew their first

with the company for more

As a travelling door-to-door

office and quickly moved into

than two decades, our head

salesman, I would call on

the second office as they took

of buying and gifting, Sam

everyone from an eclectic

on brands such as Hog Wild and

Morgan, has been in the hot-

antique store, a newsagency,

Lagoon Games.

seat for more than a decade,

a toy store, a souvenir store or

“James and I complemented

Kim Gladsman has been

a tobacconist. I’ve driven ever

each other. We also had a lot of

overseeing shipping and has

road of this big brown land. The

fun meeting new people and

just celebrated 20 years in

soundtrack to my life is Hoodoo

traveling the world.

Melbourne, and Francis Yates

Gurus ‘A thousand miles away’.

“We could not have achieved

in our NZ office had been

“We slowly worked on

everything we did without a

punching hard from across the

chains of stores and I will never

phenomenal team surrounding

ditch for over 15 years.

forget our first big order from

us over the years. Many

“People stay with our company

Granny May’s—they wanted

employees have spent more

because they love the culture.

thousands of smiley-faced

than a decade on the payroll,

They thrive in the dynamic and

silicon stress balls. I couldn’t

working their way up and

fast-paced environment. We

wipe the smile from my own

achieving career goals of their

spur each other on.

dial! James and I have moved,

own along the way.

“I remember the first time we

packed and unpacked more brown cardboard boxes over our respective careers than we care to remember. Our first big order from David Jones had a quick turn-around time and I wound up bribing my childhood buddies with cases of cold beer and hot pizza to help me get the 74 giftguideonline.com.au

Ian Hardy and James Smail

Ian Hardy and James Smail

profile

doubled the size of our trade

Reef magnetic fish tanks. Thank

“And sometimes you can only

show in the late 1990s and also

goodness customers were

look back and laugh. We were

the first time we went on TV

reeled in, hook line and sinker.

once offered Razor Scooters in

with the Build a Better Bracelet

“We all had a go at trends like

China. ‘They won’t work in Oz’

campaign. We always selected

fidget spinners, but let me tell

was our thought. How wrong

products on ‘gut feel’ where we

you, they’re risky business. Fads

we were.

could see a gap in the market

come and go, and if you’re not

“I am looking forward to

as well as something with a

careful, stock quickly gathers

stepping away from the game

unique point of difference.

dust. After the first Jurassic Park

day to day and instead offering

Smail and Hardy operated with

movie, we were stuck with a

my guidance and mentorship

a philosophy of investing back

container of inflatable dinosaurs.

from the coach’s box. This

into the business to grow it, but

We found ourselves wishing

industry is in my blood and

he admits it wasn’t always easy.

another asteroid would hit earth,

I know we’re a premiership

“Sometimes we would use our

landing directly on our container

winning team with many more

credit cards to pay staff wages.

of plastic predators. In the end

goals to kick in future.” G

Some months were really tight.

we didn’t need a strategically

James and I often put our necks

targeted asteroid. Spielberg

on the line. I remember we

released his Jurassic Park sequel

stretched the budget to buy a

and suddenly our T-Rex’s were

shipping container full of Living

once again in demand.

Ian Hardy and James Smail

Ian Hardy and James Smail at Reed GALA

Independence Studios stand

Independence Studios stand, Discovery Zone

BACK TO CONTENTS

MARCH 2023 75

HOME and AWAY Giftguide chats to the founders of Aussie brand Codu about how it all started, their love for wool and their commitment to Ukraine.

C

odu is a combination of the words

Ukraine, so we all went over for the wedding,”

Casa and Kodu, meaning ‘home’ in

says co-founder Marcus Alexander.

Spanish and Estonian respectively.

“Coming from a career of more than 12 years

Its heritage in a Baltic nation

in big box home improvement, I had to visit their

inspired the launch of textile brand

local hardware store to see how they went

Codu in January 2020 as the

about it. I was excited to find that wool

founders have a real affinity

product was high in demand for the

with the region, in particular Ukraine.

“Ilya and Emily

domestic market. I knew straight away that Australia’s obsession with wool would mean everyone would fall

were getting

in love with this range. From

married in

there, we developed our own unique blends, colours and designs.

“Fittingly, Emily,

Chiswick Scarf Blush

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profile

Ilya and myself teamed up

market trends from the staples

to officially launch Codu in

like charcoal and navy blue,

January 2020.”

through to more contemporary

The team initially developed

colours like sage green, mustard

six blends which have now

and peach.”

evolved into nine product

Customers have expressed

families including 100 per cent

their appreciation for the quality

New Zealand wool (Brighton/

Codu is bringing to market and

Cambridge), super fine merino/

the surprisingly competitive

cashmere blend (Kensington),

price points. Wool products in

super fine merino/cashmere/

the decorative and functional

acrylic blend (Chiswick), wool/

textile category have a long

acrylic blend (Soho), recycled

legacy in the Australian market.

wool (Richmond) and merino

Australia remains the largest

wool/nylon blend (Hampton/

exporter of wool in the world

Oxford/Paddington).

and Australia’s love for wool

“From my experience, I knew

remains strong.

we had to offer a product at a

“We feel we can add value

mix of price points to be able

in this segment with on trend

to delight every customer,

designs and state of the art

irrespective of their discretionary

manufacturing in the heart of

spend. This also helps our

Europe. Our sister company,

diverse range of retail partners

Codu UK, distributes our

to find a product that suits their

ranges across the UK, Europe

customer base.

and US. We also service

“From a product perspective,

our NZ customers from our

it also means we can achieve

Melbourne warehouse.”

a mix of texture and colours.

Indeed, the founders’ ties

All our colours are based on

to Ukraine kickstarted Codu’s

Brighton Sage Striped

Hampton Mustard

Chiswick Navy

MARCH 2023 77

Chiswick Ivory

Kensington Blush

Chiswick Grey

journey and now the brand processes all its

Codu has remained committed to the country and

wool there.

its manufacturing facilities.

“We are loyal to doing business with Ukraine

“For us, it’s more than business, it’s our values.

for many reasons. Ukraine is a place close to

In the initial stages of the attacks on Ukraine, there

our hearts. Ilya was born there, before his family

was some uncertainty around how to continue

moved to Australia on his second birthday. Also,

production in these circumstances, but with time,

as previously mentioned, Odessa, Ukraine was

staff gained the confidence to return to the mill

the special place that hosted Ilya and Emily’s

and it was business as usual.

magical wedding.

“As with many businesses facing strategic supply

“The people of Ukraine are incredibly warm,

chain diversification challenges, we plan to add

genuine and are very hospitable and welcoming.

diversity by bringing in additional ranges from

“There is significant demand for wool for

other Baltic countries. Where possible, we will

functional purposes in Eastern Europe, so it made

continue to source new and exciting products

it a great place to access raw materials. We’re also

from Ukraine. We have worked intensively with

impressed by the quality that can be achieved

our mill to develop our ranges and we have local

with European made product.”

Codu staff on the ground in Ukraine, ensuring we

With the current war in Ukraine, the team behind

can innovate quickly.”

Chiswick Beige

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giftguideonline.com.au

Hampton Silver

Kensington Navy

Assorted

profile

Brighton Sage Striped

Brighton Beige

Brighton Emerald

Kensington Sky Blue

Wool has so many great properties; it breathes

Codu will continue to build its range with a

well, is a natural fibre, it’s sustainable, recyclable,

focus on bringing the best of Europe to Australia.

fire retardant and with ranges starting from

Initially, the focus will remain on textiles, but in

$49 (RRP), there is a Codu product for every

the long term it could introduce some exciting

customer, enthuses Alexander.

products across other categories such as dining

“The inclusion of wool content in all our

and decorative.

products, from 100 per cent pure New Zealand

“As a group, we are really focused on building

wool to wool blends, ensures we are highly

our portfolio of products and supporting our

differentiated in the market.

retailing partners, ensuring they can continue to

“For 2023 autumn/winter, we have just

delight their customers with high quality products

launched our Oxford and Cambridge

at great prices, all year round.

collections. Oxford is a premium merino wool

“Everyday we push ourselves to improve and

blended product in a range of classic colours,

grow, whilst understanding great things take time.

super soft to touch, with a very subtle weave.

The more effort we put in, the more opportunities

Cambridge is a 100 per cent New Zealand

will arise. Our products already feature in some

wool throw and it has a stunning textured

unique places including one of Neil Perry’s

finish, and of course, is also available in a range

restaurants and in the hands of some of Australia’s

of colours.

best known celebrities.

“For summer, we have a range of lightweight,

“We also plan to spend more time in Europe,

wool blended product in our Paddington

working on future programs and also visiting

collection. These are a great alternative to linen

our customers face to face, to understand their

and are priced competitively at only $79 RRP.

perspectives and how we can improve and add

Nearly all our ranges are generously sized at

value to their businesses for the long term,”

140x200cm.”

Alexander emphasises. G BACK TO CONTENTS

MARCH 2023 79

TIPS 7

to maximise your marketing strategy

80 giftguideonline.com.au

marketing

Sharon Zeev Poole shares some key advice on how retail businesses can get the most value out of their marketing budgets.

W

ith the current economic climate possibly heading into a recession, many retail

businesses are looking to tighten their purse strings. Generally, in these instances, one of the first things to be cut is the marketing budget for digital and PR, however, this could be a detrimental move for your retail business.

After being in the industry for over 20 years as a PR and digital marketing expert, I know from experience how important it is to strategically utilise your marketing budget, especially in a recession. Here are some tips that will ensure retail businesses are getting the most ROI from their marketing budgets in 2023.

1

Don’t underestimate earned media: Paid advertising is the tempting route to take, however, building a strong rapport

with journalists and media outlets can create valuable editorial media coverage.

MARCH 2023 81

Sharon Zeev Poole

2

Digitise your business: Utilise the digital offering that is available through digital marketing, this

includes social media and email marketing.

3

Consistency is key: Integrating all messaging is best practice when it comes to digital marketing.

Retail businesses need to evaluate all their channels

These methods can reach wider audiences and

to ensure that their messaging is consistent and

increase engagement without burning a hole in

aligned with what the business offers.

retail businesses’ pockets.

Retail businesses have the ability to reach new audiences with the help of algorithms on social media and remind existing clientele what their offering is through email marketing.

4

Use data as your secret weapon: Track the results of your digital marketing efforts through data collection and

analysis. This information will help retail businesses discover which strategies are producing positive results and which areas need improvement.

82

giftguideonline.com.au

marketing

Utilise the information you’re collecting for future campaigns as data allows retail businesses to discover which aspects of their campaign were well received. As an example, our real

7

Share the wins: Collaborating with other retail businesses in a non-competing space

for a shared goal can help alleviate marketing

estate client’s website traffic was benchmarked

spend and increase exposure. Recently, one of

with Google Analytics since the beginning of

our gin brand clients launched in Australia and to

his campaign with us and thanks to data-driven

increase awareness we partnered with a bakery

insights we learned that the traffic had doubled.

for a Valentine’s Day promotion to create a gininfused croissant.

5

Conduct a website audit:

Both businesses benefitted from this campaign

Auditing your website and

which included earned media, sponsored

benchmarking relevant information

content, influencer relations and social media. The

can provide important insights into how your

collaboration was valuable to both brands to help

website is performing and will provide areas for

them reach a wider audience on a limited budget.

improvement. Utilising tools like Google Analytics

I truly believe that retail businesses have a

4, Moz and Semrush will be your most valuable

huge opportunity over the next 12 months to

assets in this process.

strategically utilise their marketing budgets to fuel long-term business growth. It is important to

6

KPIs are the roadmap to success:

recognise the tools you have available such as

Business impact can be difficult to

earned media, integrating channels, maximising

measure without key performance

data and analytics, optimising digital marketing,

indicators (KPIs). Having KPIs in place can give retail

creating KPIs and working alongside other retail

business marketers a way to monitor their PR and

businesses. If you invest in your business now

digital marketing efforts and measure the success

while the economy is doing it tough, you’ll reap

of their campaigns. KPIs could be conversion

the rewards for the long-term. G

rates, social media engagement or website traffic

Sharon Zeev Poole is the founder and director

and by measuring these channels businesses can

of boutique PR and communications agency

readjust their strategies if necessary.

Agent99 PR.

BACK TO CONTENTS

MARCH 2023 83

1

2

The latest products to take your store from summer into autumn

5

3 4

1. eb&ive Studio arrow board, wholesales for $40.75. The Kindred Co, 02 9667 1991, sales@thekindredco.com.au, www.thekindredco.com.au, www.facebook.com/thekindredcolifestylebrands, www.instagram.com/the_kindred_co 2. The Nordic Collection, wholesales from $14.85 to $15.85. Bramble Bay Co, 07 3492 0951, sales@bramblebayco.com, www.bramblebayco.com, www.facebook.com/BrambleBayCo, www.instagram.com/bramblebayco 3. Eros, Boucle & Nyla homewares and furniture pieces, prices on request. Mocka, 1300 466 252, hello@mocka.com.au, www.mocka.com.au, www.instagram.com/mockaaustralia 4. Cushions & covers, wholesale from $34 to $210. Carnival Homewares, 03 9808 2222, info@carnivalhomewares.com.au, www.carnivalhomewares.com.au, www.facebook.com/CarnivalHomewares, www.instagram.com/carnivalhomewares 5. Glasses case, wholesales for $30. Hue Lane, clare@huelane.com.au, huelane.com.au, www.instagram.com/huelane_ 84 giftguideonline.com.au

products

2

1

3

6

5 4 1. Kaloo simuli sensory cube, wholesales for $22. Bright Wonders, 08 7425 1400, info@brightwonders.com.au, www.brightwonders.com.au, www.instagram.com/brightwonders_au 2. eb&ive Kit salad bowl, wholesales for $40.75. The Kindred Co, 02 9667 1991, sales@thekindredco.com.au, www.thekindredco.com.au, www.facebook.com/thekindredcolifestylebrands, www.instagram.com/the_kindred_co 3. Zip purse, wholesales for $45. Hue Lane, clare@huelane.com.au, huelane.com.au, www.instagram.com/huelane_ 4. NF Living napery range, wholesales from $5.40 to $52.50. Nicholas Agency, 02 9579 2200, sales@nf.net.au, www.nf.net.au, www.facebook.com/NF.Living.AU, www.instagram.com/nf_living 5. The Crafty Kit Co fawn hoop needle felt, wholesales for $24. Bright Wonders, 08 7425 1400, info@brightwonders.com.au, www.brightwonders.com.au, www.instagram.com/brightwonders_au 6. DLUX Accessories Sammi baby blanket & goblin baby hat, wholesale for 31.50.

Complice, 03 9830 6811, info@d-lux.com.au, www.d-lux.com.au, www.facebook.com/dluxonline, www.instagram.com/dluxonline MARCH 2023 85

products

1 6 2

5

3 4

1. eb&ive Nostalgia candle, wholesales for $15.75. The Kindred Co, 02 9667 1991, sales@thekindredco.com.au, www.thekindredco.com.au, www.facebook.com/thekindredcolifestylebrands, www.instagram.com/the_kindred_co 2. eb&ive Studio apron, wholesales for $18.

The Kindred Co, 02 9667 1991, sales@thekindredco.com.au, www.thekindredco.com.au, www.facebook.com/thekindredcolifestylebrands, www.instagram.com/the_kindred_co 3. Jigsaw puzzle, 1,000 pieces wholesales for $22.72. Intrinsic Enterprises, 08 8232 2366, hello@intrinsiconline.com, www.intrinsiconline.com, www.facebook.com/theintrinsicway, www.instagram.com/theintrinsicway 4. Janod sports magnetibook, wholesales for $19. Bright Wonders, 08 7425 1400, info@brightwonders.com.au, www.brightwonders.com.au, www.instagram.com/brightwonders_au 5. Rugs and mats, wholesale from $34 to $210. Carnival Homewares, 03 9808 2222, info@carnivalhomewares.com.au, www.carnivalhomewares.com.au, www.facebook.com/CarnivalHomewares, www.instagram.com/carnivalhomewares 6. NF Living serving ware collection, wholesales from $7.15 to $24.30. Nicholas Agency, 02 9579 2200, sales@nf.net.au, www.nf.net.au, www.facebook.com/NF.Living.AU, www.instagram.com/nf_living 86 giftguideonline.com.au

BACK TO CONTENTS

Inspired by the scents of Scandinavia, this stunning collection will take you on a journey from the highest mountain tops, through misty forests and flowering meadows, to the rippling lakes of Norway and beyond. Featuring snow tipped ceramic vessels and breathtaking imagery on the packaging, we welcome you to our Nordic Collection.

The Nordic Collection comprises of a 400gm natural soy wax candle and natural reed diffuser, both hand poured in ceramic vessels. Perfectly paired with 5 premium fragrances, the result is a beautiful and thoughtful curated collection.

Bramble Bay Co 17 - 19 Imboon Street Deception Bay, QLD 4508

Stockist opportunities are available, contact us today! sales@bramblebayco.com www.bramblebayco.com

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